marketing a product presentation

Of course, both marketing and product marketing help a company generate revenue, but while the former pulls many levers to make that happen, product marketing only has eyes for the product's success. (How romantic.)

Product Marketing Goals

Moving right along, product marketing is usually implemented with six goals in mind:

1. To know your audience better than anyone.

A great product marketing strategy helps your target audience see the value of having your product in their lives. That said, one of the primary goals of product marketing is understanding your customer’s needs, wants, and interests and determining how your business can help.

People need to know you “get them,” and that’s product marketing’s job.

2. To effectively target your buyer persona(s).

Once product marketing understands your audience, they need to define your specific buyer persona (s) and refine your marketing tactics accordingly.

This detailed understanding of your target audience and how they interact with your product is what can make product marketing critical to scaling your product and ensuring its longevity, but more on that later.

3. To understand and outdo your competitors.

Bringing a new product to market is like trying to be a thought leader on LinkedIn — crowded. You will have competition, and if you want to rise above it, you have to know what you’re up against.

What are your competitor’s key features and benefits? What ideas haven’t they explored? What does their product offer that yours doesn’t?

Let’s say I take off my writer hat for a minute and magically become a product marketer for HubSpot. Salesforce would be an obvious competitor for me to research. I might identify that HubSpot allows me to nurture leads without manual maintenance, whereas Salesforce is not designed to nurture leads.

This insight should be incorporated into your product marketing strategy to give you an extra edge.

4. To differentiate your product in the market.

Sneakers are a dime a dozen today, so how has Nike managed to rise to the top? Differentiation .

To stand out in your market, you must be loud about your differentiators. You need to offer something unique that forces consumers to pay attention. This might be quality, a fun personality, or something to aspire to (like Nike’s elite athletes) .

Product marketers are in charge of finding and drilling into those differentiators.

5. To get marketing, product, and sales teams on the same page.

If you go into a car dealership and one salesperson tells you car A is rated the highest in safety, but then another tells you car B is, you’ll be confused. You probably won’t want to buy your new car from salesperson A or B because you don’t know who or what to believe. Consistency is important.

That’s why, once positioning is nailed down, product marketing must drive the adoption of that positioning to your company’s internal teams.

Marketing, product, and sales teams regularly communicate about your product; they must be aligned on what to say.

This means defining, documenting, and communicating talking points around your product’s:

Key features and benefits

Value proposition

Price point

Positioning

6. To boost revenue and improve sales.

This may seem obvious, but product marketing is ultimately working to boost revenue and improve sales. All other goals roll up to this.

So, how do these goals translate into specific tasks and responsibilities?

Product Marketing Responsibilities

• Researching and monitoring your target audience.
• Ensuring your product meets the needs of your target audience.
• Determining your product’s positioning in the market.
• Creating, managing, and carrying out your product marketing strategy.
• Enabling sales to attract the right customers for your new product.
• Influencing marketing strategy and product development.
• Keeping your product relevant over time.

Like many things in business, product marketing responsibilities may vary based on your industry, company, products, company size, and resources.

If you’re working as a product marketer at a startup, for example, you may also find yourself creating content for the broader marketing team due to limited resources and budget. I encountered this a lot with agency clients who came to us with big dreams and small budgets. As they grew, product marketing began to play a separate, equally important role.

When companies reach this point, the goals I mentioned earlier lend themselves to seven common product marketing responsibilities. Let’s run through them:

1. Researching and monitoring your target audience.

As a product marketer, your primary focus is on your target audience and narrowing it down to specific buyer personas.

This means researching them thoroughly and staying apprised of any changes in their behaviors, wants, or needs. These insights are key to addressing your audience's challenges in your messaging and helping your product team iterate to stay relevant.

Pro tip: Use templates to create buyer personas for your business. A formal document about whom you’re catering to can help align different teams in your business.

2. Ensuring your product meets the needs of your target audience.

If your audience does not want or need your product, no amount of marketing will sell it. As a product marketer, it’s your responsibility to make sure there’s a fit.

Your buyer persona and target audience research will uncover the pain points and challenges your product should solve. If your product doesn’t meet these, buyers will have no reason to make the purchase or choose your product over others.

In product marketing, you must understand “why” your buyer needs your product. If that’s unclear, a larger product-market fit issue may be at play.

3. Determining your product’s positioning in the market.

Are you the most affordable option? The most reliable? The most user-friendly? Think of product positioning as telling your product’s story . As a product marketer, you should craft a story around the value of your product that will resonate with your buyers; a story they’ll want to be a part of.

So, what does this look like?

Good product positioning typically tells an audience three things:

1. What your product brings to the market

2. How it compares to others (aka your competitors)

3. How it should be viewed by customers

One of the most well-known examples of product positioning can be seen in Apple’s iconic “Get a Mac” campaign from the early 2000s.

In this campaign, Apple directly compared its Mac computers to PCs by giving them both real-life human personas.

How did this campaign check all of the boxes above? Well, in each spot, the brand:

1. Highlighted different features and benefits of a Mac

2. Directly compared Mac to PC (its biggest competitor) in those areas

Personified how Apple wanted Macs to be perceived by buyers with human characters — i.e., Mac was young, playful, and casual in a hoodie, while PC was older, serious, and literally “buttoned up” in a suit and tie.

We’ll dive deeper into how you can successfully position your product when we talk strategy in a bit .

4. Creating, managing, and carrying out your product marketing strategy.

Speaking of strategy, a product marketing strategy is what allows you to create, build, and deploy content and campaigns to drive sales. It guides the steps that will lead your buyer personas to engage with your product and eventually make a purchase — and product marketers own it.

5. Enabling sales to attract and close customers for your new product.

Product marketing also maintains a direct relationship with sales.

As a product marketer, you’ll work with sales to identify and attract the right customers and provide sales enablement materials to help close them.

This way, all teams are on the same page with what should be communicated to customers, allowing you to provide a consistent, on-brand experience for anyone who comes in contact with your product.

6. Influencing marketing strategy and product development.

As a product marketer, you’re in the unique position of being able to influence both marketing and product development. In other words, you have an impact on how a product gets marketed to its target audience, but also if existing products get updated or new ones are developed.

You must keep your finger on the pulse of what’s changing with your audience and competitors and how your current products are performing to offer actionable advice on next steps.

7. Keeping your product relevant over time.

A customer is only as good as their lifetime value, and keeping your product relevant is the best way to increase that value and avoid churn.

As needs, expectations, and challenges evolve, it’s your job to keep your product marketing strategy (and the products themselves) relevant to customers.

This is one place where product marketing can shine.

Why is product marketing important?

Product marketing focuses on changes in your audience’s needs and behaviors, and it enables your company to adapt quickly in ways general marketing does not. It can be the difference between staying relevant and becoming obsolete, so it’s critical companies don’t forget it.

Take this real-world example of successful product marketing from German automobile manufacturer Volkswagen.

During the 1950s, Volkswagen introduced a vehicle you may know as the “VW bus.” The microbus was a hit and remained an icon for the car company with its signature look for decades.

Fast forward to 2017 and Volkswagen announced the ID.Buzz — a new VW bus that’s electric, full of modern features, and puts a fresh spin on the classic microbus design. The company’s product marketing was colorful and youthful, complementing the original “hippie” vibe the brand was once known for.

Don't forget to share this post!

Related articles.

Gen Z Buying Habits: What Gen Z Spends On & Why Marketers Need to Care

Segmentation, Targeting, & Positioning (STP Marketing): The Marketer's Guide

Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

The 6 Stages of the Product Life Cycle [+Examples]

What Does Product Marketing Do?

Product Classification: What It Is & Its Impact on Marketing Efforts

How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level

How to Build a Product Ecosystem Buyers Will Want to Be In

9 Product Category Marketing Examples to Inspire Your Own

Product Attributes: What Marketers Need to Know

Free planning and communication templates align your team for your next product launch.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Popular Templates
• Accessibility
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

Discover popular designs

Infographic maker

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

Advisory boards aren’t only for executives. Join the LogRocket Content Advisory Board today →

• Product Management
• Solve User-Reported Issues
• Find Issues Faster
• Optimize Conversion and Adoption

How to create and deliver an impactful product presentation

As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).

One of the best ways to do this is to deliver a product presentation. In this guide, we’ll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .

How to structure your product presentation

Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.

This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.

From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customers’ problems and how you plan to do it.

Following this structure, your product presentation should flow as follows:

• What will you do?
• How will you do it?

This is your chance to set up the entire presentation and create a memorable first impression.

You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.

Start with an image that figuratively or literally depicts the problem and add some text. For example:

• “Is this you?”
• “This is our customer”
• “This is our focus for the next quarter”

A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain — often poorly — the steps they took so the agent could attempt to reproduce the problem.

Once you’ve identified the problem, it’s time to agitate it — in other words, make the problem seem as big and as urgent as possible.

The goal here is to get your audience members thinking about how much better things could be if this problem were solved.

Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.

Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem you’re setting out to solve.

For example:

3. Solution

Finally, it’s time to introduce your solution. This is where you get to talk about how you plan to solve the customer’s problem.

Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?

Ideally, you should have an image that depicts — figuratively or literally — what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.

The tone you want to present is something like, “Fear not! There is a product with a solution. Here’s how it will help our users solve their problems.”

4. What will you do?

What will you do to help your customers solve their problems?

Over 200k developers and product managers use LogRocket to create better digital experiences

Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.

5. How will you do it?

Finally, you get the slide that most people are after: the product roadmap .

Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?

The roadmap section of your presentation is also an opportunity to showcase the product in action.

A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the product’s use, you can help the audience understand how your product solves customer problems.

What is the goal of a product presentation?

Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the product’s value and gain the buy-in you need to execute your roadmap .

An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.

Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.

Product presentation template

Click here to access the template I used to create the example presentation referenced throughout this guide.

To customize this product presentation template , select File > Make a Copy or download the file to your computer.

How to deliver an engaging product presentation: 4 tips

By this point, you’ve prepared an awesome presentation. Now it’s time to deliver it.

Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:

• Know your audience
• Start with a bang
• Keep it concise
• Engage with your audience

1. Know your audience

The first step to giving an effective presentation is to know your audience:

• Who are you presenting to?
• What are their needs and wants?
• How knowledgeable are they about the subject matter?

Answering these questions will help you tailor your presentation so that it resonates with your audience.

For example, if you’re presenting to a group of engineers, you’ll want to focus on the technical aspects of your product . If you’re presenting to a group of salespeople, you’ll want to focus on how your product can be sold effectively.

By understanding who your audience is, you can ensure that your talking points hit the right note.

2. Start with a bang

You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience’s attention.

One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.

For example, you could start by saying something punchy and ambitious, like: “Our new product has the potential to revolutionize the way we do business.” This will immediately pique the interest of your audience and set the stage for the rest of your presentation.

3. Keep it concise

When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation — they’ll tune out before you even get to the good stuff.

The product presentation template used in the example above only includes five slides; there’s no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.

Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.

Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.

If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.

4. Engage with your audience

An effective presentation is not a one-way street; it should be interactive and engaging.

Don’t just stand at the front of the room and lecture your audience. Instead, try to get them involved in what you’re saying. Ask questions, invite input from the group, and encourage discussion.

The more engaged your audience is, the more likely they are to remember what you’ve said — and, hopefully, buy into it.

Giving an effective product presentation doesn’t have to be difficult — it just takes a little planning and preparation.

By following these tips, you can be sure that your next product presentation goes off without a hitch!

Featured image source: IconScout

LogRocket generates product insights that lead to meaningful action

Get your teams on the same page — try LogRocket today.

Share this:

• Click to share on Twitter (Opens in new window)
• Click to share on Reddit (Opens in new window)
• Click to share on LinkedIn (Opens in new window)
• Click to share on Facebook (Opens in new window)
• #collaboration and communication

Stop guessing about your digital experience with LogRocket

Recent posts:.

Principal product manager: Responsibilities and career insights

This position mentors junior product managers, conducts market research, and monitors product performance.

Leader Spotlight: The power of customer experience journey mapping, with Justina Cho

Justina Cho talks about the importance of customer journey maps and goes through best practices for creating them.

Exploring augmented products: Beyond the core offering

The idea behind an augmented product is that it doesn’t replace the actual standard product, but rather increases the value for the customer.

Charting the product manager career path

The product management career path has opened up new opportunities for IC product managers and companies have begun hiring again.

Leave a Reply Cancel reply

Nice to meet you.

Enter your email to receive our weekly  G2 Tea newsletter  with the hottest marketing news, trends, and expert opinions.

How to Create an Effective Marketing Presentation (+5 Expert Tips)

June 13, 2019

by Tim Ferguson

Traditional marketing professionals were expected to be a natural at creating and delivering great marketing presentations.

With the advent of digital marketing, however, the importance of old-school presentation skills are often overlooked or given little significance in a marketer’s skill set.

Modern marketers aren’t required to go door-to-door handing out pamphlets and flyers. The level of face-to-face interaction in marketing has been reduced to occasional networking events or marketing conferences.

However, the ability to create an effective marketing presentation is still a prized skill in modern digital marketing. There are several use cases where this prowess will come in handy, such as:

• When proposing a new marketing campaign or initiative, you may need to pitch your ideas to your superiors or clients by giving a presentation at a meeting.
• When conducting a teleseminar or webinar for training purposes, addressing user needs, or launching a new product.
• When creating marketing content for platforms such as SlideShare as a part of your overall content marketing strategy .
• When you finally decide to take up the challenge of becoming a speaker at one of the networking events or marketing conferences.

Create an effective marketing presentation: the tips and tricks 

Apart from being comfortable speaking in front of a group and using slideshow presentation software such as PowerPoint, Keynote, Google Slides, or Prezi, there are some general guidelines which can be applied to any marketing presentation ideas that will ensure efficacy in terms of engaging your audience, creating sales interest, and ultimately driving the message home. 

The following five guidelines will help you create a marketing presentation that is both effective and engaging. 

5 tips on how to create an effective marketing presentation

• Seize your audience’s attention
• Promise something and deliver it
• Tell an engaging story backed by data
• Have less slide content rather than more 
• Use humor wisely

1. Seize your audience’s attention

Start your social media and marketing presentation with a bang by asking a dramatic question tailored to your audience’s most pressing pain points.

For example, if your topic is something on the lines of how to improve your content marketing ROI, you can start with a provoking remark such as “B2B organizations waste almost $1 billion annually in incompetent and ineffective content marketing, are you contributing to that?” or maybe something like “60-70% of B2B content created is never used because the topic is irrelevant to the buyer audience. So, is your content actually useful or junk?”

Igniting your audience’s emotions and painting a vivid picture of their problems will force them to pay attention to your presentation. Oli Gardner , who is well-known for his inspiring presentations on conversion rate optimization, has a striking approach to his presentations. He starts off by presenting a few gloomy, despairing slides, and once the audience is amply dejected, he swoops in with good news.

The purpose of all this is to get them hooked right off the bat, to seize their attention and get them focused on what you have to say.

2. Promise something and deliver it

Once you’ve got them interested in what you have to present, it is time to make some legit promises, just as you do in your everyday digital marketing activities. For instance, while creating a pay-per-click ad, you write a persuasive copy that promises to solve the reader’s problems, getting them to click through to your landing page. Similarly, if you are writing a blog post, you use the power of storytelling to convince them to take some action such as click a call to action (CTA).

Have you ever seen a tutorial on YouTube? The next time you do, note how all the finest quality videos are the ones in which the presenter makes it crystal clear what you’ll achieve within the first 30 seconds if you watch the entire video. They show you the end-result as proof that they know what they’re doing, and you’ll get what you came for.

So, in the case of the aforementioned remarks on content marketing ROI, you can promise your audience that you’ll show them the exact strategies you used to achieve your goals (rankings, traffic, conversions, etc.).

The point is, the start of your presentation should be all about answering the famous copywriting question: “What’s in it for me?” Make it apparent within the first five minutes that your presentation is going to solve their problems and will provide them with actionable takeaways.

Of course, making these explicit promises means you also have to fulfill them. In fact, go above and beyond in delivering what you promised by following the wise adage “underpromise and overdeliver.” 

3. Tell an engaging story backed by data

The one thing common among all effective presentations is how they leverage storytelling and real-life examples to drive the point home.

There are some truly amazing marketing quotes , but the best, most succinct one is: “At its very core, marketing is storytelling.” by Melinda Partin. The same applies to your presentations. Essentially, your audience is more likely to engage with your content if they find it highly relatable and personal. A story offers that sense of connection by introducing a character (fictional or otherwise) who has a problem you can solve. It creates a scenario that cannot be ignored by the audience.

So, as you go through your slides, use practical, real-life examples to bind the presentation together cogently. It's as simple as telling how you or someone else implemented what you are trying to convey.

That said, ensure all your examples and illustrations are backed by data-driven marketing from reliable sources. Your slides should clearly specify the information source. The last thing you want to hear is “get your facts straight” while giving a presentation.

4. Have less slide content rather than more

How many times have you sat through a presentation where the slides are so brimming with text that it makes the whole presentation ineffective?

Don’t do that. As you may have heard, the average human’s attention span today is pitifully low. And when it comes to paying attention to elaborate presentations in conference settings, or remote presentations using a screen sharing tool , it could be even worse. Your audience likely has far better and more urgent things to do than listen to you and your wordy slides.

So, what do you do? Work to simplify your slides and include only the key points as written text instead of cramming them with the text you’re supposed to speak (and explain). Use slides to support speech, not replace it. And just like with stories and examples, include as many visuals (images, GIFs, videos) as possible to aid understanding. 

Besides, the more slides, the better. Instead of speaking to one slide for several minutes, spread your content around multiple slides. Use numerous images to illustrate your point, and keep the slides moving. This will help tackle the issue of dwindling attention spans.

Furthermore, make sure you use high-quality images. They may look fine on your computer, but images often become blurry after projection on a bigger screen. So be sure to check that. There are plenty of great websites that offer first-rate stock photos and illustrations for free, such as Unsplash, Pixabay, and unDraw.

Also, if you don’t have a graphic designer and there’s a dire need to whip up some good-looking graphics or remove/edit the background of some image you wish to include in your slides, consider using intuitive online tools such as Canva and AutoClipping , respectively. 

5. Use humor wisely

Just because you are presenting in a serious context, doesn’t mean your presentation has to be boring or bland. Including some jokes here and there will increase audience engagement and retention of your content. 

So, give your slides a facelift by enriching them with relevant humor. This can take the form of witty wordplay, GIFs, and even memes. However, make sure the humor is, in fact, relevant to the content you’re presenting and not a distraction. Don’t make it seem forced but natural.

Most memes available on the internet are of low-quality and resolution, you’ll have to take some time to create your own original memes. Don’t worry, though. Creating memes is a fun little activity and doesn’t take a lot of time. Use online tools like Imgflip or Meme Creator which allow you to upload your own image and overlay meme-style text with ease. As for GIFs, you can use GIPHY has a huge library of GIFs and refined search functionality, so you’ll be able to find all the GIFs you need there.

Don’t leave your audience hanging at the end of your presentation. Tell them exactly what to do next: is this the part where they can ask questions and clarify their doubts? How should they use the information you’ve just presented to solve their problems?

Reiterate all of the most important points explained in the presentation and make sure the value you promised at the start of the presentation is actually delivered. If your presentation lacked two-way communication and audience participation, now is the time to have a proper exchange of ideas and casual debates. Lastly, as it was a marketing presentation, it makes sense to end it with a definite CTA that conveys the exact action you want your audience to take. 

Want to read more related content? Check out our guide on the 4 main types of marketing segmentation ! 

Tim Ferguson is a writer and editor of Right Mix Marketing blog. He enjoys writing about SEO, content marketing, online reputation management, social media, AI and Big Data. When he is not writing and editing for Right Mix Marketing, he spends time on learning more about content marketing and getting better at it. You can follow him on Twitter at @RightMixMktg

Recommended Articles

Contributor Network

10 Valuable Instagram Tips for Businesses

Instagram is a powerful platform for businesses.

by Holly Rollins

7 Ways to Run Social Media Campaigns for Startups

In the current business environment, start-ups have no choice but to use social media as a...

by Duncan Kingori

How to Build an Instagram Lead Nurturing Campaign From Scratch

If you’re having trouble getting started with lead nurturing on Instagram, you’re not alone.

by Rafaella Aguiar

Never miss a post.

Subscribe to keep your fingers on the tech pulse.

By submitting this form, you are agreeing to receive marketing communications from G2.

Marketing Presentation Guide – Tips to Nail It in 2024

Lakshmi Puthanveedu • 07 April, 2024 • 13 min read

So how to present a marketing strategy? You’re creating a presentation to promote a new product? Looking for ways to create a kickass marketing presentation ? Whether you’re a curious cat who wants to learn how to make a marketing presentation, or you’re new to marketing and have been asked to deliver a marketing strategy presentation, you’ve come to the right place. 

Creating a marketing presentation does not have to be stressful. If you have the right strategies in place and know what content gives both visual appeal and valuable information, you can get stuck in this type of presentation .

In this guide, we will discuss what to include in a marketing presentation and tips on developing an effective marketing presentation. 

Table of Contents

What is a marketing presentation, what to include in your marketing presentation, creating an effective marketing presentation, key takeaways, frequently asked questions, tips from ahaslides.

• Technology Topics For Presentation
• Product Presentation

Or, try out our free work templates!

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

According to  UppercutSEO , No matter what you are selling, you need to have a solid plan on how you are going to do it. A marketing presentation, simply put, takes you through a detailed illustration of how you are going to sell your product or service to your desired target audience.

While it seems simple enough, a marketing presentation must include details of the product, how it is different from your competitors, what channels you are planning to use to promote them etc. Let’s take a look at the 7 components of a marketing presentation.

Firstly, you should have marketing presentations ideas! Marketing presentations are product/service specific. What you include in it depends on what you are selling to your target audience and how you plan to do it. Nevertheless, every marketing presentation must cover these 7 points. Let’s take a look at them.

#1 – Marketing Objectives

“Identify the gap”

You might have heard a lot of people say this, but do you know what it means? With every product or service you sell, you are solving some kind of problem faced by your target audience. The empty space between their problem and the solution – that’s the gap.

When making a marketing presentation, the first thing you need to do is identify the gap, and define it. There are many ways to do it, but one of the most common techniques used by experienced marketers is to ask your customers directly what they are missing in the current market – customer surveys.

You can also find the gap by researching and constantly watching industry trends etc. To cover this gap is your marketing objective.

#2 – Market Segmentation

Let’s take an example. You cannot sell your product in the US and in the Middle East in the same way. Both markets are different, culturally and otherwise. In the same way, every market is different, and you need to drill down the characteristics of each market and the submarkets you are planning to cater to. 

What are the cultural similarities and differences, the sensitivities, and how do you plan to deliver localised promotional content, the demographic you are catering to, and their purchasing behaviour – all these should be included in your marketing presentation.

#3 – Value Proposition

Big word right? Don’t worry, it’s pretty simple to understand.

Value proposition simply means how you are going to make your product or service attractive to the customers. What is the cost/price, the quality, how your product is different from your competitors, your USP (unique selling point) etc? This is how you let your target market know why they should buy your product instead of your competitors.

#4 – Brand Positioning

In your marketing presentation, you should clearly define your brand positioning.  

Brand positioning is all about how you want your target audience to perceive you and your products.  This forms one of the most important factors that decide everything else from here on – including the budget you should allocate, the marketing channels, etc. What is the first thing that someone should associate your brand with? Say for example, when someone says Versace, we think of luxury and class. That’s how they have positioned their brand.

#5 – Purchase Path/Customer Journey

Online purchasing habits are becoming mainstream lately and even in that, there may be various ways in which your customer might reach you or know about your product, leading to a purchase.

Say, for example, they might have seen a social media ad, clicked on it and decided to purchase it because it suits their current needs. That’s the purchase path for that customer.

How do the majority of your customers shop? Is it through mobile phones or do they see ads on the television before shopping in a physical store?. Defining the purchase path gives you more clarity on how to guide them on to the purchase in a more efficient and effective way. This should be included in your marketing presentation.

#6 – Marketing Mix

A marketing mix is a set of strategies or ways in which a brand promotes its product or service. This is based on 4 factors – the 4 Ps of marketing.

• Product: What is it that you are selling
• Price: This is the total value of your product/service. It is calculated based on the cost of production, the target niche, whether it’s a mass-produced consumer product or a luxury item, the supply and dema
• Place: Where is the point of sale happening? Do you have a retail outlet? Is it online sales? What is your distribution strategy?
• Promotion: This is every activity that you do to create awareness of your product, to reach it your target market – advertisements, word of mouth, press releases, social media, marketing campaign presentation example, everything comes under promotion.

When you merge the 4 Ps with each marketing funnel stage, you have your marketing mix. These should be included in your marketing presentation. 

#7 – Analysis and Measurement

This is probably the most challenging part of a marketing presentation- how do you plan to measure your marketing efforts? 

When it comes to digital marketing, it’s relatively easy to track the efforts with the help of SEO, social media metrics, and other such tools. But when your total revenue comes from different areas including physical sales and cross-device sales, how do you prepare a complete analysis and measurement strategy?

This should be included in the marketing presentation, based on all the other factors.

As you’ve got down all the necessary components to create a marketing plan, let’s dive deeper into how to make your marketing presentation one worth remembering.

#1 – Get your audience’s attention with an ice breaker

We understand. Starting a marketing presentation is always tricky. You are nervous, the audience might be restless or engaged in some other stuff – like surfing on their phone, or talking amongst themselves, and you have a lot at stake.

The best way to deal with this is to start your presentation with a hook -an icebreaker activity.  

Ask questions. It could be related to the product or service you are about to launch, or something funny or casual. The idea is to get your audience interested in what is yet to come.

Do you know about the famous Oli Gardner pessimistic hook technique? He’s a famous and exceptional public speaker who usually starts his talk or presentation by painting a doomsday picture – something that makes the audience depressed before presenting them with a solution. This could take them on an emotional rollercoaster ride and get them hooked on what you have to say.

#2 – Make the presentation all about the audience

Yes! When you have an intense topic such as a marketing plan to present, it’s difficult to make it interesting for the audience. But it’s not impossible. 

The first step is to understand your audience. What’s their level of knowledge about the topic? Are they entry-level employees, experienced marketers or C-suite executives? This will help you identify how to add value to your audience and how to cater to them.

Don’t just go on and on about what you want to say. Create empathy with your audience. Tell an engaging story or ask them if they have any interesting marketing stories or situations to share. 

This will help you to set a natural tone for the presentation.

#3 – Have more slides with short content

Most often, corporate people, especially high-level managers or C-suite executives might go through countless presentations a day. Getting their attention for a long time is a really difficult task.

In a hurry to finish off the presentation sooner, one of the biggest mistakes that most people make is to cram so much content into one slide. The slide will be displayed on the screen and they’ll keep talking for minutes thinking the fewer the slides, the better.

But this is something that you must avoid at all costs in a marketing presentation. Even if you have 180 slides with little content on them, it’s still better than having 50 slides with information jammed into them.

Always try to have multiple slides with short content, images, gifs, and other interactive activities.

Interactive presentation platforms such as AhaSlides can help you in creating engaging presentations with interactive quizzes , polls , spinner wheel , live word clouds and other activities. 

#4 – Share real-life examples and data

This is one of the most important parts of a marketing presentation. You could have all the information clearly laid out for your audience, but nothing beats having relevant data and insights to support your content.

More than wanting to see some random numbers or data on the slides, your audience might want to know what you concluded from it and how you came to that conclusion. You should also have clear information on how you are planning to use this data to your advantage.

#5 – Have shareable moments

We are moving to an era where everyone wants to be loud – tell their circle what they’ve been up to or the new things they’ve learned. People like it when they are given a “natural” opportunity to share information or moments from a marketing presentation or a conference.

But you cannot force this. One of the best ways to do this is to have quotable catch-phrases or moments in your marketing presentation that the audience can mostly share verbatim or as a picture or video.

These could be new industry trends, any specific features of your product or service that can be shared before the launch, or any interesting data that others could use.

On such slides, have your social media hashtag or company’s handle mentioned so that your audience can tag you as well.

#6 – Have a uniformity in your presentation

Most often we tend to focus more on the content when creating a marketing presentation and often forget about how important the visual appeal is. Try to have a solid theme throughout your presentation. 

You could use your brand colours, designs or font in your presentation. This will make your audience get more familiar with your brand.

#7 – Take feedback from the audience

Everyone will be protective of their “baby” and no one wants to hear anything negative right? Feedback need not necessarily be negative, especially when you are delivering a marketing presentation.

Feedback from your audience will definitely help you in making necessary improvements to your marketing plan. You could have an organised Q&A session at the end of the presentation.

Check out: Best Q&A Apps to Engage With Your Audience | 5+ Platforms For Free in 2024

Regardless of exactly why you are here, making a marketing presentation doesn’t have to be a daunting task. Whether you are in charge of launching a new product or service, or you simply want to be an ace in making marketing presentations, you can use this guide to your advantage. 

Keep these in mind when creating your marketing presentation.

What to include in a presentation?

Marketing presentations are product/service specific. What you include in it depends on what you are selling to your target audience and how you plan to do it, including the below 7 points: Marketing Objectives, Market Segmentation, Value Proposition, Brand Positioning, Purchase Path/Customer Journey, Marketing Mix and Analysis and Measurement.

What are business strategy presentation key example s?

A business strategy is to outline how a firm plans to achieve its goals. There are many different business strategies, for example, cost leadership, differentiation, and focus.

What is digital marketing presentatio n?

A digital marketing presentation should include Executive Summary, Digital Marketing Landscape, Business Goals, Target Audience, Key Channels, Marketing Messages, Marketing Plan…

Lakshmi Puthanveedu

A small-town girl enthralled by culture, languages, and sunsets. Casual artist and musician looking to make memories every step of the way. Now changing the way humans live and have virtual interactions with AhaSlides.

Tips to Engage with Polls & Trivia

More from AhaSlides

• Marketing Presentation

The Ultimate Guide to Marketing Presentation (Tips, How To & Template)

Discover how to impress clients used to PowerPoint presentations by the end of this post.

Long gone are the days of reading slides word for word and boring your target audience to tears. Today, it’s all about transforming your data into visual stories that stick.     

This guide shares five effective marketing presentation tips to keep your target customer glued to the screen, and how you can create one within minutes today using our free presentation template.

• What is a Marketing Presentation?

5 Tips to Nail Your Marketing Presentation

• How to Create a Powerful Marketing Presentation with DashThis

Design a Great Marketing Presentation with DashThis Today

What is a marketing presentation .

A marketing presentation is a visual slide deck introducing a new product's marketing plan. 

It’s often created from presentation software (e.g., Google Slides, Canva, PPT) or automated marketing reporting tools like DashThis . Occasionally, marketers share it on SlideShare for wider impact.  

Here’s a Google Analytics marketing performance report generated on DashThis . Note how it conveys the results in a digestible way.

Grab this Google Analytics marketing presentation template with your own data !

As you scroll down the marketing presentation, you’ll see how it visualizes the impact of traffic on conversions and revenue.

DashThis gathers your data across multiple channels into one beautiful business marketing report. Grab your free 15-day trial today.

What should you present?

Every marketing campaign is a revenue driver.

Yes, it’s vital to capture the audience’s attention and educate them about the product’s benefits. Bonus if the campaign goes viral.

But millions of views mean nothing if it doesn’t translate into sales. 

That’s why you need to highlight the following information in your marketing presentation—to show you understand the client’s industry and how you plan to sell to their customers: 

• Target demographic
• Buyer persona
• Strategy to market product
• Marketing tactics 
• Criteria for success (i.e., metrics and KPIs)

Pro tip : Review the client’s website (e.g., press releases, product updates, annual report) if you don’t know their goals and objectives.

Your prospective clients might review the strategy after you finish presenting. Use a tool like DashThis to reinforce your insights or provide additional information within the presentation.

Hover to a widget you desire and click Add Note .

Include your insights and click Save .

This saves prospective clients the hassle of switching multiple tabs, creating a smooth-sailing browsing experience.

Who should you present to? 

Often, business presentations are presented to C-suite marketing executives (e.g., VP of marketing, head of content).

However, it’s not unheard of for marketers to present to the founder or CEO in smaller companies.

Whoever you’re presenting to, get to know them before creating the slides—like the metrics they care about and their level of expertise.

For example, if you’re a fully done-for-you SEO agency pitching to a CEO, you probably don't need to explain the internal links and schema markups in every blog post. 

Instead, focus on metrics in the bottom of the funnel, like the number of new leads and trial-to-paid conversions.

How often should you present?

That depends on the campaign and the client’s communication needs. It could be weekly, monthly, or quarterly.  

Pro tip : Share your presentations automatically. Unlike the traditional pitch deck created from PowerPoint templates, DashThis lets you share your reports via an URL link or email through a predetermined schedule.

This gives clients real-time access to their dashboards and saves you the tedious job of sending results manually every time a campaign ends. 

On DashThis , click Sharing Options > Share by Email > Frequency to decide how often you want to send the presentation.

Input the client’s email address and additional information and click Send .

Clients qualify agencies based on past results, budget, and presentation skills. 

Here at DashThis, we have no control over the first two criteria, but we certainly can help you with the third one. 

Below are five marketing presentation ideas that turn your report from “meh” to “wow.”

Have a strong introduction

Set the stage with an introduction that no one forgets.

If you're presenting to prospective clients unfamiliar with your track record, you can't go wrong with the results you delivered for previous clients. 

Say your content strategy scaled a software company’s number of demos and trials, add a hockey stick chart to illustrate it, and show it on the big screen at the start of the presentation.

You might even add several quotes from the case studies for a human touch. 

Use visual props

Add visuals to maintain your audience’s attention.

Here's what we mean.

Include infographics to convey complex information. Use graphs to explain trends for historical data. Or add headers and increase font size to separate data from different marketing channels.

Pick a presentation software that offers customizable and free templates .

For example, here’s an email presentation template you might customize to convey the engagement rate for your 4,000+ subscribers.

Don't be afraid to include GIFs within your slideshow. These bite-sized video clips do a wonderful job at injecting humor and showing a product in action.

Tell an engaging story backed by data

A great presentation design bridges the gap between data and storytelling.

Distill the sea of information with charts and graphs and fonts, and headers .

For example, if you want to highlight the backlinks generated from high-authority sites, place the domain authority score, referring sites, and number of backlinks within the same section.

This creates a cohesive look, enabling you to illustrate the impact effectively.

End with action points

Your last marketing slide should include the specific action you want clients to take. Consider reinforcing the key takeaways in bullet points or providing your agency’s contact information.

Leave time for questions and conversations

Engaging presentations are two-way conversations. Spread your Q&As throughout the whole presentation (not the end) to fuel a lively conversation. 

How to Create a Powerful Marketing Presentation with DashThis?

Automated reporting tools eliminate repetitive tasks, freeing up more time for value-added activities, like brainstorming for the next quarter’s marketing campaign.

DashThis is one such automated tool. 

Here’s how it works:

• Connect your marketing channels with DashThis
• Select a free marketing presentation example
• Choose your metrics under Preset Widgets

DashThis will proceed to grab the data from the selected marketing channels and transform them into an eye-catching slide deck automatically. 

Drag and drop the widgets as you desire.

DashThis currently offers over 40 free templates. Below are two popular presentation examples for digital marketing and advertising.

Digital marketing report template 

Digital marketing is a wide umbrella term for online marketing tactics, including SEO , email marketing, and social media marketing .

Here’s an auto-generated digital marketing strategy report from Google Analytics and Google Ads. Note how it gives you a big picture view of the website’s overall content marketing efforts.

Grab this digital marketing strategy presentation with your own data!  

With this presentation, you can visually explain to clients how their top pages stack up against each other and how they improve from the previous period without overwhelming them.

Advertising campaign report template

Ads grab the attention of a highly engaged audience at best possible time.

The advertising campaign dashboard below shows a business’s Google Ads and Facebook Ads performance. You can deduce the better performing channel with just one look.

Grab this marketing plan presentation template with your own data!  

The display ad preview and the conversions, conversion rate, and click-through rate, helps you spot which images and messages struck a chord in your target market.

So you can repeat more of what works and deliver for your client.

Epic presentations transform strategies into stories that stick. These visual dashboards keep prospective clients glued to the screen and convince them to seal the deal. 

Start free on DashThis today to automate your marketing presentation and gain back hours of your time to strategize.

Grab your free 15-day trial today.

DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month. 

Ready to nail your marketing presentation?

Why you need a meaningful inbound marketing report and how to create one

Don’t miss out!

Follow us on social media to stay tuned!

Automate your reports!

Bring all your marketing data into one automated report.

Get Started Today!

Made in Canada

DashThis is a brand owned by Moment Zero inc

Copyright © 2011-2024

30 Free Marketing Presentation Templates with Modern Design

• Share on Facebook
• Share on Twitter

By Al Boicheva

in Freebies

3 years ago

Viewed 71,444 times

Spread the word about this article:

Updated: July 14, 2022

Today, we decided to take a deep dive and handpick presentation resources for your marketing projects . If you are a marketer or you need to design and prepare a presentation for your marketing team, look no further. Below we’ve listed 30 free marketing presentation template resources so you won’t need to start from scratch. Some are multipurpose business templates with designated marketing sections, while others are directly designed for marketing plans. There’s something for every marketer.

In the meanwhile, you can take a look at our collection of inspiring marketing web designs that can help you find ideas for your new website.

1. Free Social Media Marketing PowerPoint Template

The template offers slides for presenting social media data. It includes slides for buyer persona, a timeline to explain the evolution of your company, and graphs and tables to analyze your competitors and growth.

• 100% editable and easy to modify
• 38 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups
• Compatible with PowerPoint and Google Slides

2. Free Drinks Campaign Presentation Template

A beer day campaign free template that allows you to grab a beer and start preparing a great marketing presentation that will appeal to everyone. Cheers!

• 32 different slides
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint

3. Free Virtual Campaign Presentation Template

Designed to look kawaii and colorful, this marketing presentation template has sections about your company, content plan, market analysis, budget, or KPI overview.

• A creative design that looks like browser windows
• 30 different slides to impress your audience
• Available in five colors: pink, orange, blue, purple, and green
• Contains easy-to-edit graphics, maps and mockups

4. Free Cyber Monday Presentation Template

The theme of this marketing template revolves around Cyber Monday. Plus, the contrast between the black backgrounds and the light blue and pink tones is pure eye candy.

• 33 different slides to impress your audience
• Available in five colors: blue, green, yellow, pink, and orange
• Contains easy-to-edit graphics and maps

5. Free Ethical Marketing Presentation Template

If the topic of ethics is what you want to discuss with your company’s managers, this template is ideal for the purpose.

• 35 different slides to impress your audience

6. Free Spark Business PowerPoint Template

This free template includes 20 semi-transparent illustrations of different concepts: security, social networks, bitcoin, and more.

• Fully editable. Add your own content, change colors and pictures
• 25 slides with tips for better presentations
• Design with a dark background and transparent illustrations
• With lots of free resources included: graphs, maps, tables, and diagrams

7. Free Stylish Pitch Deck Presentation Template

Emilia is a multi-purpose business and marketing template with a clean and formal design, with several variations for each slide layout.

• Fully editable. Easy to change colors, text, and photos
• 25 different slides with tips to improve your presentation
• Professional design in yellow and navy blue
• Feature-rich theme with examples of styles for graphs, charts, and tables

8. Free AI Tech Agency Presentation Template

This presentation design focuses on technology with its high-tech abstract backgrounds. The template gives a futuristic vibe and plays around with neural networks and the depth of field. To present your services, the evolution of your digital marketing agency, and your clients, there are many different layouts just for you to choose from.

• A futuristic template with abstract backgrounds
• 23 different slides to impress your audience

9. Healthy Fruits Marketing PowerPoint Template

This free marketing template for your next health foods campaign has a fresh style with a fruity design.

• 25 different slides to impress your audience
• Available in five colors: Orange, purple, blue, pink, and green

10. Food Campaign Presentation Template

Food is the main element of the design, with watercolor drawings of fruit and vegetables.

• A marketing campaign presentation with watercolor illustrations of food
• 27 different slides to impress your audience
• Available in five colors

11. Free Summer Campaign Presentation Template

A summer vibes template for creating presentations about your marketing plan.

• 24 different slides
• Contains editable graphics and maps
• Includes 1000+ icons divided into 11 different themes for customizing your slides
• Designed to be used in Google Slides and PowerPoint

12. Aqua Marketing Plan Presentation Template

The free Aqua watercolor marketing plan template is a good choice if your message has to do with water or the environment.

13. Lettering for Marketing Presentation Template

Nothing like catching your audience’s attention with designer lettering that makes them associate it with your brand.

14. Free Online Marketing Plan PowerPoint Template

This is an editable online marketing plan template, with  Free PDF & PPT download , that addresses these questions:

• Who is your target?
• How do you plan to reach them?
• How will you retain them after?
• Who are your competitors?
• How can you make your business stand out?

15. Free Colorful Statistics Presentation Template

This free template is specifically designed for presenting data results or statistics.

• 25 different slides

16. Free Food Marketing Campaign Presentation

A modern marketing template for presentations of companies in the food industry.

17. Connections – PowerPoint Presentation Template

The theme of this template fits social media, science, or connection topics.

• Professional and corporate design with a connected dots background

18. Free Multi-Purpose Presentation Template

A free multi-purpose Powerpoint template, designed in a modern minimalist style. Perfect for presenting your brand, company, or startup with this fresh-looking template.

19. Free Business Planning PPT Presentation Template

Business presentation template with SWOT analysis, social media analysys, grant charts and other marketing slides.

• Compatible with PowerPoint

20. Company Profile Presentation Template

Company Profile is a free multi-purpose PowerPoint template and is free for personal and commercial use it is a great option to present your marketing agency to your potential clients.

• Compatible with PowerPoint and Keynote

21. Dark Multipurpose Presentation Template

Another rich multi-purpose template with marketing slides. The free sample version offers 10 slides.

22. Free Multipurpose Presentation Marketing Template

A very rich multi-purpose template with marketing and social media analysis slides. The free sample consists of 10 slides.

23. Free Blue Marketing Presentation

Marketing presentation with isometric illustrations on business, marketing, and technology topics. Offers 25 fully-editable slides.

• Fully editable
• Clean design with isometric illustrations

24. Free SEO Strategy PPT Template

This neon purple gradient presentation has slides to explain your SEO strategy thanks to graphs, diagrams, diagrams, maps, and lists.

• 35 different slides
• Includes 500+ icons and Flaticon’s extension

25. Free Corporate Presentation Template

A free Corporate Powerpoint template with 6 premade slides. This corporate presentation theme is perfect for any business presentation. This PPT template is designed in a modern style, with fresh color combinations, giving the feeling of a more professional presentation.

26. Free Official Protocol Campaign Presentation Template

A corporate template with geometric shapes, dark backgrounds, and subtle gradients. It features layouts for explaining things such as budget, promotion, or distribution, as well as images that will reinforce your points.

27. Free Wedding Planner PPT Template

This is a free presentational template to adapt to wedding marketing plans if you’re in an event planning services field. It has an effective classy design and a beautiful choice of unconventional fonts and pastel colors.

• 27 different slides

28. Free Real Estate Marketing Presentation

The template is pretty useful for real estate agents. Its design is neat, clear and offers great-looking flat illustrations of houses to boost your sales and make your presentation attractive and appealing.

• 23 different slides

29. Free Business PowerPoint Template

A free multi-purpose Powerpoint template with 6 business slides. Perfect for reports, business plans, analysis, or product introduction. This PPT template is designed in a modern style, giving the feeling of a more professional presentation.

30. Free Hand-Drawn Presentation

An attractive free multi-purpose Powerpoint template for presenting your agency and brand in a memorable way. The design shows off with hand-drawn illustrations, giving the feeling of a more personalized custom-made presentation.

Final Words

We hope you enjoyed these 30 free marketing presentation templates and got inspired to create an amazing presentation of your own that will make your audience remember it for a long time.

In search of more PowerPoint resources? Why not check out the best free PowerPoint templates for 2022 ? Or you can narrow your search down to some of our previous articles on the topic here:

• Digital Marketing Trends 2022
• Infographics for Marketing: How to Grab and Hold the Attention
• Instagram Marketing: Tips & Tricks to Boost Your Visual Content

Add some character to your visuals

Cartoon Characters, Design Bundles, Illustrations, Backgrounds and more...

Like us on Facebook

Subscribe to our newsletter

Be the first to know what’s new in the world of graphic design and illustrations.

• [email protected]

Browse High Quality Vector Graphics

E.g.: businessman, lion, girl…

Related Articles

The top 63 most awesome and free character animator puppets for 2021, 800+ free silhouette graphics to download now, 30 free vector images on pixabay by graphicmama, 100+ free powerpoint graphics for better presentations [free ppt], 50 free cartoon superhero characters to power up your designs, check out our infographics bundle with 500+ infographic templates:, enjoyed this article.

Don’t forget to share!

• Comments (1)

Al Boicheva

Al is an illustrator at GraphicMama with out-of-the-box thinking and a passion for anything creative. In her free time, you will see her drooling over tattoo art, Manga, and horror movies.

Thousands of vector graphics for your projects.

Hey! You made it all the way to the bottom!

Here are some other articles we think you may like:

39 Free Google Slides Templates For Your Next Presentation

by Iveta Pavlova

Free Vectors

50+ free social media icon sets for your designs [vector-based].

by Lyudmil Enchev

Free Facebook Cover Templates: 6 Sources to Check Out

Looking for design bundles or cartoon characters.

A source of high-quality vector graphics offering a huge variety of premade character designs, graphic design bundles, Adobe Character Animator puppets, and more.

• Marketplaces
• In-person (POS)
• Advertising
• Connect domain
• Integrations
• Marketing channels
• Acquire customers
• Retain customers
• Business models
• Store customization
• Staff Accounts
• Ecwid Igniter
• Help Center
• Ecwid Academy
• Case studies
• Ecwid Insights

Set up an online store in minutes to sell on a website, social media, or marketplaces.

Mastering the Art of Product Presentation: Elevating Your Brand's Impact

According to a Harvard Business Review study, an effective product presentation can increase sales success rate by up to 70% . The way you present your product can either amplify your hard work into success or undermine months or even years of effort.

In this blog series, we’ll explore the crucial role that product presentation plays in the success of your brand. We’ll dive into strategies, best practices, and insights aimed at helping you pitch your product in a way that resonates with your audience and drives long-term success.

Let’s jump right in!

How to sell online Tips from e-commerce experts for small business owners and aspiring entrepreneurs. Subscribe Please enter a valid email address I consent to receive Ecwid Newsletter. I can unsubscribe anytime.

What is a Product Presentation?

Product presentation, or the way you present a product, is an art form that entails persuasive storytelling , strategic planning, and engaging communication. It goes beyond simply showcasing a product.

Showcasing and putting your product in front of customers, whether it’s a new offering straight out of the development pipeline or an existing product with cutting-edge features, is the essence of product presentation.

The Essence of Product Presentation

Think of your product as a shining gem that is just waiting to be discovered among a plethora of rivals.

This gem is brought from darkness into the spotlight through the art of strategic product presentation, which lets its brilliance astonish stakeholders and potential customers.

It is the result of painstaking preparation, imaginative execution, and strategic messaging meant to draw attention to the  special value that your product or service offers.

Benefits of Product Presentation

The benefits of a  well-executed product presentation are manifold and extend across various facets of business operations. Here’s a closer look at some of the key benefits:

Increased Product Visibility

In today’s competitive marketplace, simply having a great product isn’t always enough. Effective product presentation helps your offering stand out amidst a sea of competitors by  showcasing its unique features , benefits, and  value proposition in a compelling way.

Delivering a product presentation to potential buyers can significantly enhance awareness and attract attention to your product.

Enhance product differentiation

Product presentations provide an opportunity to showcase your product’s unique features and benefits, which set it apart from competitors . By emphasizing what makes your product different and better, you can create a compelling value proposition for customers.

Tailoring product presentations to address the specific needs and preferences of different customer segments can help differentiate your product. By demonstrating how your product can be  customized or personalized to meet individual requirements, you can appeal to a broader audience.

Expand audience reach

Product presentations can be  shared across various platforms and channels , increasing the reach of your product to a wider audience.

Presenting your product well raises its profile among prospective buyers, whether through email marketing, social media, or presentations at trade shows.

Drive sales and revenue growth

Effective product presentations highlight your product’s key benefits and unique selling points, persuading customers of its value and encouraging them to make a purchase.

Another key factor is that through persuasive storytelling and visual appeal , product launch presentations create a desire for your product, motivating customers to take action and make a purchase.

By investing in  high-quality product presentations that offer enough value and clearly convey the benefits of your offerings while also connecting with your target audience, you are more likely to succeed in any competitive market.

Key Components of Successful and Effective Product Presentation

It takes careful consideration of a number of factors to create a compelling product presentation that will engage your audience and highlight the benefits of your offering.

Clarity and simplicity : The first step in a successful product presentation is clarity. Clearly state the nature of your product, the issue it addresses, and the reasons it is better than the alternatives. Avoid using technical jargon or complicated language that could confuse your audience instead of a clear and concise message.

Compelling storytelling : People are story-responsive by nature. Create engaging storytelling about your product by incorporating relatability, curiosity, and emotion. Give examples of  real-world situations where your product has improved people’s lives, demonstrating its observable advantages.

Visual appeal : Studies show that people retain 65% of information when it’s accompanied by relevant visuals, compared to only 10% when presented as text alone. A picture is worth a thousand words; visual appeal in product presentations greatly increases viewer engagement and comprehension. Showcase your product in action with high-quality photos, videos, and interactive demos to help your audience picture themselves using it.

Demonstration value : Emphasize the special qualities and advantages of your product, stressing how it solves problems and meets needs that haven’t been met. To support your arguments and establish credibility, provide concrete examples of your achievements, such as enhanced user experiences, cost savings, or increased efficiency.

Interactive engagement : During your presentation, encourage participation and interaction by posing questions, getting feedback, and starting conversations. Make it possible for your audience to participate in  hands-on activities or live demonstrations so they can experience the product directly and learn more about its capabilities.

Real-life scenarios and social proof : Utilize real-life scenarios and testimonials to illustrate how your product has benefited previous clients. Integrate endorsements or  reviews from satisfied customers to establish credibility and foster trust.

Call-to-action : ​​Conclude your presentation by providing a  straightforward call to action , directing the audience to take the next step, whether it’s visiting a website, contacting a phone number for further details, or making a purchase.

Always make the process simple so your audience can seamlessly move forward. Check out more tips for a successful product launch presentation. 

Examples of Product Presentation

Product presentations can take various forms depending on the nature of the product, the target audience, and the objectives of the presentation. Here are some examples:

• TED Talks : Although not primarily geared toward product demonstrations, speakers from TED Talks frequently effectively present cutting-edge concepts, ideas, and products. With the main goal to captivate audiences and generate interest in the highlighted products or concepts, these presentations blend captivating storytelling, captivating visuals, and  thought-provoking content.
• Launch of Dyson vacuum cleaner : Dyson is renowned for emphasizing innovation and technology in their product presentations for their vacuum cleaners.
• James Dyson, the company’s founder, frequently uses live demonstrations to highlight the features and efficacy of his products, including their strong suction and sophisticated filtration systems.
• Samsung Galaxy Unpacked events : Samsung’s Galaxy Unpacked events are highly anticipated showcases of the company’s latest smartphones and other mobile devices. With flashy presentations, live demonstrations, and celebrity endorsements, Samsung effectively generates excitement and buzz around its products, driving consumer interest and sales.

These examples show the variety of strategies used by businesses to effectively display their products, whether it be through engaging storytelling, immersive experiences, or live demonstrations.

Successful presentations always include elements like innovation, authenticity, and a clear focus on the value proposition for customers, regardless of the industry or product category.

Common Product Presentation Mistakes

While product demonstrations can be a pivotal and vital part when it relates to showcasing the value of your offerings, there are still key factors to consider to avoid falling flat and being part of certain common mistakes that often impact the success of any product launch.

Common mistakes to avoid for a successful product presentation:

• Lack of audience understanding : Not knowing your audience and its specific needs, preferences, or pain points can result in a presentation that misses the mark and fails to resonate with potential customers. Overwhelming amount of information: Overloading the audience with information can cause disinterest and confusion. It’s critical to highlight the most important information and convey it accurately.
• Lack of storytelling : Product launch presentations that only highlight features or technical details without narrating a compelling story can come across as dull and uninteresting. Narrating a story enhances the presentation’s memorable quality and helps establish an emotional connection with the audience.
• Ignoring interactivity : If you don’t keep the audience interested and engaged during the presentation, they may become bored and uninterested. Interactive components like surveys, Q&A sessions, and demonstrations help keep viewers interested and improve their overall experience.
• Ignoring feedback : Neglecting to gather feedback from the audience or adapting the presentation based on their response can easily result in missed opportunities for improvement. It’s critical to be  open to criticism and flexible in order to better serve your audience’s needs.
• Lack of passion and confidence : Last but not least, and perhaps the most important and common mistake, presenting without passion or confidence can undermine credibility and make it  difficult to connect with the audience . It’s important to convey enthusiasm and belief in your product to inspire trust and engagement.

By steering clear of these typical blunders and concentrating on giving an organized, captivating, and  audience-focused presentation, you can enhance the impact of your product and raise its efficacy in achieving desired results.

Final Thoughts on Product Launch Presentations

Effective product presentation is critical to maximizing sales and creating a positive shopping experience for customers.

The key is to always focus on showcasing your products effectively , providing detailed information, and making it easy for customers to find and purchase what they need.

When it comes to ecommerce, effective product presentation is key to maximizing sales and creating a positive shopping experience for customers.

By leveraging Ecwid’s features for product presentation, you can create an engaging and  user-friendly shopping experience that drives sales and encourages repeat business.

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

Ecommerce that has your back

Your ecommerce dreams start here, more resources.

SELL ONLINE

• Sell Everywhere
• Sell on Website
• Sell on Social Media
• Sell on Instagram
• Sell on TikTok
• Sell on Facebook
• Sell on Google
• Sell on Marketplaces
• Sell on WhatsApp
• Sell on Pinterest
• Sell on Snapchat
• Sell on YouTube
• Sell on Mobile (ShopApp)

BUSINESS SOLUTIONS

• Dropshipping
• Local Business
• Restaurants
• Health and beauty
• Cross-border commerce
• Headless commerce

TECHNOLOGY SOLUTIONS

• Squarespace
• Expression engine
• Static websites

FOR INDIVIDUALS

• Photographers
• Influencers
• Songwriters
• Website builder
• Website templates
• Customization
• Ecwid reviews
• Compare Ecwid
• For developers
• Partner program
• API Documentation
• Status monitoring
• Instant Site
• Shipping labels
• Automated taxes
• Buy Now button
• Digital products
• Subscriptions
• Abandoned cart recovery
• Point-of-Sale
• Inventory management
• Staff management
• Store management app
• Ecommerce Academy
• Ecommerce stats
• Ecom glossary
• How to sell online
• Create an online store
• Products to sell

Latest blog

• How to Use UTM Tags to Enhance Marketing Campaigns (opens in new window)
• How to Sell on Instagram: Complete Guide for Business Owners (opens in new window)
• (opens in new window)
• Terms of Service
• Copyright Policy‎

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Almost there. Enter your email and get

Home Blog Business The Essential Guide to Marketing Plan Presentations

The Essential Guide to Marketing Plan Presentations

“What helps people, helps business,” explains Leo Burnett. A marketing plan is a method businesses incorporate to achieve corporate objectives aligned with their mission and statement. Still, creating a successful marketing plan presentation can become a challenge for many professionals.

What to include, which metrics should be tracked, how to present data visually compellingly, and plenty of other questions can surface when creating a marketing plan presentation. In this article, we will explore in detail all those topics and more to help you create a stellar marketing plan presentation.

Table of Contents

What is a marketing plan?

Why do you need a marketing plan.

• Difference between a marketing plan and a business plan
• Types of marketing plan
• Step 1 – Defining business goals

Step 2 – KPI (Key Performance Indicators)

• Step 3 – Building a market analysis

Step 4 – Defining the target market

• Step 5 – Defining marketing objectives
• Step 6 – Building marketing strategies
• Step 7 – Selecting marketing channels

Recommended Marketing Plan Templates for Presentations

• What are marketing tactics?
• Content Marketing tactics
• Email Marketing tactics
• Social Media Marketing tactics
• Influencer Marketing tactics
• Marketing budget
• What is the difference between a marketing strategy and a marketing plan?

Marketing Strategy Outline for an effective Marketing Plan Presentation

• Why do you need a marketing strategy?
• Marketing implementation

Tips and avoiding pitfalls when preparing a Marketing Plan

• Final words

A marketing plan outlines an organization’s advertising approach for generating leads and reaching its target market. A marketing strategy outlines the outreach activities that will be implemented over time and how the organization achieves its goals according to these actions.

According to Harvard , “The marketing plan defines the opportunity, the strategy, the budget, and the expected product sales results.” The ultimate objective of the marketing plan is to generate adequate and lucrative activity. Therefore, it should include valuable and practical instructions for allocating resources correctly.

Having a marketing plan for your business is essential, as it gives direction to advertising strategy, sales strategy, customer support strategy, etc. It provides a timeframe and implementation for the marketing strategies built.

Overall, the main items a marketing plan solve are:

• Establishing measurable goals
• Actionable consistency for business strategy
• Working within a budget for clear financials and detailed expenditure
• Improves your relationship with customers
• Helps businesses to gain new investors
• It is a powerful motivator for marketing teams

Defining your marketing plan early on has numerous advantages. Setting clear goals and objectives and matching marketing techniques to reach them can put you to success.

Moreover, while establishing a firm, marketing expenditures may be restricted, so having a clear plan guarantees you don’t squander money.

Difference between a Marketing Plan and a Business Plan

A marketing plan and a business plan are both essential tools for the success of any organization, but they serve distinct purposes and focus on different aspects of the business:

Marketing Plan: The primary purpose of a marketing plan is to outline the strategies and tactics that a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Business Plan: A business plan, on the other hand, provides a comprehensive overview of the entire business, including its mission, vision, financial projections, operations, and long-term goals. It serves as a roadmap for the entire organization.

Marketing Plan: A marketing plan is a subset of a business plan, focusing exclusively on the marketing aspects of the business. It delves into the specifics of how the business will attract and retain customers.

Business Plan: A business plan encompasses all aspects of the business, including marketing, finance, operations, and management.

Time Horizon

Marketing Plan: Marketing plans typically have shorter time horizons, often covering a year or less, and are more tactical in nature.

Business Plan: Business plans have a longer time horizon and often outline the company’s goals and strategies for the next three to five years or even longer.

Marketing Plan: The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

Business Plan: Business plans are intended for a broader audience, including potential investors, lenders, stakeholders, and company executives.

Marketing Plan: Content in a marketing plan typically includes market analysis, target audience profiles, marketing objectives, strategies, tactics, budget, and key performance indicators (KPIs).

Business Plan: A business plan includes sections on executive summary, company description, market analysis, organizational structure, financial projections, and more.

In summary, while a marketing plan focuses specifically on the marketing strategies and activities of a business, a business plan provides a comprehensive overview of the entire organization, including its marketing efforts, financial outlook, and long-term goals. Both plans are crucial for a company’s success, and they often complement each other in achieving overall business objectives.

Types of Marketing Plan

Marketing plans can take various forms depending on the specific needs and goals of the business. Some common types of marketing plans include:

• Annual Marketing Plan: This is a comprehensive marketing plan that outlines the marketing strategies and tactics for the upcoming year. It typically includes a detailed budget and specific objectives for the year ahead.
• Product Launch Marketing Plan: This type of plan is focused on the launch of a new product or service. It includes strategies for generating buzz, attracting early adopters, and achieving a successful product launch.
• Digital Marketing Plan: In today’s digital age, businesses often create specialized plans for their online marketing efforts. This plan may cover areas such as website optimization, social media marketing, email marketing, and online advertising.
• Content Marketing Plan: Content marketing plans focus on creating and distributing valuable content to attract and engage the target audience. This can include blog posts, videos, infographics, and more.
• Social Media Marketing Plan: This plan centers on strategies for building and maintaining a strong presence on social media platforms. It includes content calendars, posting schedules, and engagement strategies.
• Event Marketing Plan: For businesses that participate in or host events, this plan outlines the marketing strategies for promoting and maximizing the impact of those events.
• Branding and Rebranding Plan: Businesses looking to establish or reposition their brand in the market create branding or rebranding plans. These plans focus on building a strong brand identity and messaging.
• Crisis Management Plan: In the event of a crisis or negative publicity, this plan outlines strategies for managing the situation and mitigating damage to the brand.

The choice of marketing plan type depends on the specific goals and priorities of the business. Some businesses may also create a combination of these plans to address different aspects of their marketing efforts.

The Anatomy of an Effective Marketing Plan

Step 1 – defining business goals .

Your company’s marketing goals and objectives could be to promote the brand, name, and logo design , expand into a new market, or improve product marketing by a certain percentage. These objectives can be better tracked, measured, and duplicated if they are more defined and numerical.

Understanding high-level marketing and company objectives is the first step. These should form the basis of your strategy. The work can be grouped according to its objectives, allowing your teammates to see the plan behind your operations. Defining your business goals will also assist you in determining whether or not the programs and campaigns you launch are on schedule.

Those who write down their goals are more successful than those who do not. You can set goals using various methods, including the SMART Goals method . Your marketing team can use the SMART Goals method to explain your company’s long-term objectives, make adjustments, and develop promotional activities. SMART stands for Specific, Measurable, Achievable, Realistic, and Time-bound. These objectives give you a framework for choosing the most efficient marketing strategy.

KPI, also known as Key Performance Indicators, is a collection of quantitative measurements a firm or sector uses to assess or compare performance in accomplishing strategic and operational objectives. Measurable KPIs allow you to establish a sense of ownership and accountability for your company goals. They’re necessary for completing any company plan actions. A KPI dashboard (a collection of pre-selected and relevant KPIs) shared with a specific team can motivate by offering concrete insight into the team’s performance and improving peer efforts.

Step 3 – Building a Market analysis 

Marketing environment.

A marketing environment refers to all internal and external aspects influencing and driving your company’s promotional efforts. Your managers should know the marketing environment to sustain success and address any threats or possibilities that may affect their work.

Understanding the marketing environment is critical in recognizing what your customers desire. You would require a marketing environment because it helps to identify your target audience and their demands, particularly when it comes to how customers make purchasing decisions. Evaluating your marketing environment allows your company to create effective marketing strategies before too late.

The marketing environment is wide and varied, with controllable and uncontrollable variables. There are two types of marketing environments to consider: internal and external environments.

Internal marketing environments include your company’s strengths, limitations, distinctiveness, capabilities, capital assets and finances, and corporate policies. 

To be precise, all the elements that are under your control have an impact on your marketing operations.

All aspects outside your company’s control are included in the external marketing environment. The external marketing environment is divided into micro and macro marketing environments. 

The marketing microenvironment is inherently related to your company and directly impacts marketing procedures. Buyers, manufacturers, company associates, distributors, and opponents are included. To some point, it can be possible to control microenvironmental influences. 

All things outside your company’s control make up your macro marketing environment. External environmental forces such as competitive, economic, political, legal and regulatory, technological, and sociocultural parties are considered in the environmental analysis. A marketing strategist can be efficient only by accepting and comprehending the intricacies of the marketing environment. 

Competitor analysis

A competitive analysis is a method of identifying competitors and evaluating their strengths and weaknesses compared to your own. It assists you in determining how to deal with competition and fine-tuning your plan. It is essential to conduct a competitive analysis because it will help you to create effective competitive strategies to expand your target market. 

First of all, identify who your competitors are and what products they offer. Take note of their marketing strategies. You’ll be able to design methods to help you stay ahead of your main competitors using the information from the competitive analysis.

SWOT analysis 

A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an excellent method to determine how you match up against your market competitors. It is one of the most effective strategies for eliciting the most significant difficulties your company faces today and in the future. It is an integral part of any marketing strategy.

You can use a SWOT analysis to look at your company’s strengths, weaknesses, opportunities, and threats. This activity might help you determine where your company stands in the competitive marketplace. 

With SWOT analysis, you’ll have a promising approach for prioritizing the tasks you need to perform to build your business. If you want to get in and start, feel free to download our editable SWOT PowerPoint templates .

Since you’ve performed your analysis, the next step is to focus on your target market.

Once you have assessed precisely whom your company wants to cater to, it will be easier to choose which marketing strategies. Your marketing and communication channels must be tailored to your target audience. Age, gender, geographic region, likes, interests, and other demographics can be associated with audience criteria.

To help you with the process, create different customer profiles or perform market segmentation. By focusing on commitment to service and quality, you can effectively implement a niche differentiation strategy in a somewhat diverse marketplace. 

Market Size

The size of a market is one of the most important criteria for evaluating a business plan because if the market is too limited, expansion and funding are not worthwhile. As a result, determining the market size is an integral aspect of every business marketing plan.

TAM stands for “Total Addressable Market”

The TAM reflects the broadest market potential imaginable. It solves who might buy goods or services in general. The TAM is the potential profit a single firm could make in this market.

SAM stands for “Serviceable Addressable Market”

The SAM provides a solution to which TAM market share can be addressed with the particular product or service in view or which could reasonably buy it. The SAM is important since it demonstrates the moderate potential of your business plan. The target audience is outlined and accurately described at this stage.

SOM stands for “Serviceable Obtainable Market”

Lastly, the SOM depicts the SAM’s market share that can be practically obtained over a predictable timeframe. It considers the current market environment, production capabilities, promotion, and distribution channels. As a result, the SOM represents the sales potential of your business during its early stages of growth.

The above are crucial components of a company’s strategy, especially as you develop your sales and marketing plan, make appropriate revenue targets, and decide which markets are worth your time and money.

Unique Selling Proposition

Your company’s unique selling proposition or USP indicates the unique advantages that your company provides, and hence provides the basis for differentiating you from your competitors.

A strong USP helps to reach your target audience and achieve your company goals by distinguishing your goods in a significant and exclusive way. It makes your marketing content effective and attractive to potential consumers. Your USP concept should reflect throughout your products and marketing strategies.

Step 5 – Defining Marketing objectives 

Formulating marketing strategies and organizational marketing practices is based on the marketing objectives. The marketing objectives declare what you intend to achieve in the marketplace. The internal and external environmental analysis outcomes significantly impact the marketing objectives plan.

Marketing objectives are both economic and market-psychological objectives. Financial goals are responsible for higher turnover, i.e., they use desirable outcomes to affect sales quantity and price. The company’s goals and objectives must be established in concrete terms so that the concerned managers can evaluate performance and, if needed, take remedial action. Increased product awareness among targeted consumers provides information about product features, and increasing consumer willingness to acquire the product are some of the goals for a specific product.

Market-psychological goals are a variant of marketing objectives with a focus on quality. They represent intentional, purposeful changes in future client purchase behavior that correlate to financial aims driving a company’s marketing initiatives. Brand awareness , business model, buying intensity, customer service, and product are suitable for qualitative expected values.

Before moving on to the next level of planning and designing the marketing strategy, you must understand the marketing objectives.

Step 6 – Building Marketing strategies

Let us discuss various marketing strategies to Boost your Business Growth.

Marketing mix and its importance

The marketing mix is a significant component of developing and executing a successful marketing strategy. It should demonstrate how your product or service is preferable to your competitors.

The marketing mix describes the many aspects of your company’s market strategy. It is a diverse list of elements your company uses to attain its goals by effectively marketing its goods or services to a specific consumer segment.

The marketing mix, commonly known as the 4 Ps, comprises four major components: products, price, promotion, and location. The 4Ps are the most essential components to consider when developing a marketing plan. A variant of the services marketing mix is also known as 7Ps Marketing Mix, and includes the addition of people, processes, and physical evidence to the list.

Product development aims to create the best product or service for your target market. Your goods or services must meet every individual client’s demand.

The first P consists of two main elements:

Branding is the name, term, symbol, and design by which your product is known. A strong brand name can help shoppers recognize the goods they desire faster, which speeds up purchasing.

Packaging entails advertising and safeguarding the product. It can improve the use of a product or keep it from degrading or being damaged. Quality packaging makes it easy to recognize your products and promote your reputation.

When deciding on a price for your goods, analyze the competition in your target market and the whole marketing mix’s cost. Estimate how customers will react to potential product prices.

Pricing and Positioning Strategy

Pricing and positioning strategy determine how you want your customers to recognize your products and services compared to your competitive brands. Your pricing and positioning strategy must be aligned; your product’s price should be according to its position in the market. Consider your competition, target audience, and running expenditure while deciding on your positioning and pricing plan.

Here are different types of pricing strategies:

Price Skimming

This strategy is often used when you have a high-priced brand offering that too very unique in the market. Basically, it is linked with highly valued or luxury products. When your product is new, you want to generate sales, and as it grows more prominent, you wish to acquire a wide range of consumers. 

Penetration Pricing

Penetration pricing is the complete opposite of price skimming. Companies utilizing a penetration pricing approach have a low-priced product to capture as much market share as possible rather than going to market with a high price. 

Time-based Pricing

In the holiday sector, time-based pricing is employed to maximize revenues during summer, when resorts are often busiest. When an airline’s aircraft is nearing capacity, it also charges extra. If there is spare space and a short time before departure, it also offers bargains. This strategy is based on delivering a product or service faster by increasing the prices.

Value-Based Pricing

This strategy ignores the cost of production and instead focuses on using the value customers gain from the price of a product or service. This strategy can be used when your product or service is good enough not to be replaced with an alternative.  

This includes all the considerations that go into getting the correct product into the hands of your target market. Customers should expect to locate a product or service like yours where placement decisions, such as accessing the proper distribution channels, are made. The layout of your store or shop is also a part of the location decision. It should entice people into your store and simplify finding what they’re looking for.

Telling your target market about your goods or service is the goal here. It entails direct communication between potential customers and sellers.

Your marketing mix will assist you in promoting suitable goods to the right people at the right price and at the right time for your company. Therefore, your marketing mix serves as a blueprint for achieving your business goals. It provides a sense of direction while reminding you to think about your target market.

Step 7 – Selecting Marketing Channels 

Where does your target audience spend most of their time? Is it social media or reading newspapers or online periodicals? When you know what they prefer more, you can better select the channel of marketing you want to use in your strategies.

Here are different methods of marketing:

Outbound Marketing

Outbound marketing is a sort of marketing that includes pursuing clients rather than allowing them to approach you naturally. This strategy, which entails employing cold calls, Television ads, and print ads as the significant way of recruiting clients before digital marketing became a regular practice, was prevalent before digital marketing became a common practice.

Outbound marketing includes social ads, search engine marketing (SEM), native advertising, and traditional commercials, among other forms of paid advertising. It is still a popular digital marketing strategy today. For example, email blasts, which are bulk email campaigns delivered to an extensive list of subscribers, are still a popular advertising strategy.

Inbound Marketing

Inbound marketing is a general term that includes almost all forms of marketing, from social media to content. Inbound marketing tries to lure clients by leveraging various forms of content, such as blogs, videos, podcasts, social media, and newsletters. As for the podcasts, they are easy to start. Besides, people love to listen to podcasts , as they can do it anytime and anywhere. The content engages your clients, making them happy and building lifetime trust in your brand.

Content marketing is one of the most common inbound marketing strategies you can learn more about further down. 

Inbound marketing is gaining popularity because it draws them to you rather than interrupting people with intrusive advertisements. Because consumers are actively looking for your material, inbound marketing is effective. With the help of an Inbound Marketing PowerPoint template , digital marketing professionals can save hours of effort and time and prepare presentations with the conclusions of a marketing analysis campaign.

Digital Marketing

Digital marketing isn’t a specific strategy by itself; instead, it’s a direct reference to any digital technology marketing. Digital marketing has taken the marketing world by storm. Almost every sales and marketing expert widely uses it. With digital marketing, marketing has grown to reach clients in new and more intriguing ways due to advanced technologies. This marketing channel focuses on business growth, which is crucial for the growth strategy. 

As you read, you’ll know that most of the marketing types we will discuss are a form of digital marketing. Some of them are:

Content marketing

Email marketing, social media marketing, advertising.

Each type of marketing is vital to the whole, and they all work together to create a comprehensive digital marketing strategy.

While so many digital marketing platforms are available, selecting them in a way that works for the company’s goals and, especially budget, can be challenging. Paid, owned, and earned media classifies various channels into segments that make creating and enhancing effective marketing strategies easier.

Paid media is content you pay to be placed before your viewers as an advertisement, such as ads on social media, whereas owned and earned media is free. Owned media refers to the content you make and maintain, such as your website, blog posts, or Facebook page. In contrast, earned media refers to content created about you by others, such as influencers or reviews of your product.

When drawing readers to your website, content still comes out on top. Users are drawn to your website by relevant content, keywords, and offerings. A well-developed content marketing strategy can help you customize content for your client’s needs and gain genuine traffic.

With Google’s MUM algorithm update , websites with well-written content created in natural language are expected to rank higher. Create a well-thought-out strategy for delivering high-quality content regularly, allowing your company to gain genuine traffic and reduce bounce rates. Good solid content should have concise headlines, relevant data sources, and answers to any readers’ issues.

According to recent statistics, more than 85% of marketers utilize email as their primary lead-generation medium. In the case of email marketing campaigns , you must send the correct kind of message to your target demographic to remain effective. Email marketing is done correctly, establishes a relationship with your clients, and earns their confidence. Include exciting information like blog articles, user-generated content, and videos in your emails. Customize emails by including information like first names and tailoring material to the client’s interaction with your site.

Social media has made a lot of progress since its beginning, and it is now one of the most widely used marketing channels. YouTube and Facebook remain the most popular social media platforms, with Instagram and Pinterest coming in second and third, respectively.

A social media marketing strategy that emphasizes brand recognition, customer interactions, and captivating posts can help you establish a solid social media profile and attract consumers to your products and services. To enhance interaction with your target market, focus on generating effective communication strategies across all social media channels and creating video content.

There are various advertising options to consider for your company—the alternatives for advertising range from social media to television and print. One thing is sure online advertising is a practical approach to getting the attention of your target audience. It enables you to more precisely target, monitor, and assess the effectiveness of your paid marketing campaign more.

To grow in the digital advertising industry, learn how to advertise on Google. Because Google is the world’s most popular search engine, you’ll want to keep ahead of the competition by appearing for essential keywords relating to your services.

Influencer marketing

Influencer marketing is partnering with influencers (people who already have a large following) to use the potential of Instagram and other social media. These persons are considered experts in their fields, and their followers will listen to their advice. Influencer marketing can put your brand and an e-commerce business on the map. When an influencer endorses your product, it immediately earns credibility in the eyes of their followers. As a result, your brand will acquire more visibility and attract new clients. Influencer content is a marketing technique that will continue to grow in the coming years.

Because many influencers rely on paid advertising for income, they typically demand payment in exchange for endorsing your company. You’ll effectively be sponsoring one of their social media postings in this situation. Evaluate which collaborations will be most beneficial to your market and budget.

Affiliate marketing

You might wonder, what is affiliate marketing? It is similar to sponsored collaborations in which others market your business on your behalf. By establishing an affiliate marketing program, you’ll eventually partner with another affiliate who will promote your products on their social media sites, blogs, and other platforms. Their sales are recorded using special links known as affiliate links, which allow the individual to be paid for their efforts. 

This type of marketing is becoming increasingly popular, and more businesses are launching their affiliate networks. As a result of this increase, many companies now use affiliate marketing as part of their entire marketing plan.

Landing pages

A landing page is a best friend for the marketer. Conversions are the sole objective of this standalone page. Regardless of how good your various online marketing techniques are, your landing pages and website must convert at a reasonable rate to justify your efforts. A one-second delay in page loading time causes a likely decline in conversions. Landing pages should have a powerful message, optimized headers, and helpful content to be the most effective. Stay updated on landing page best practices to improve your website conversion rate. 

As we know, this process can be taxing, especially if the deadline is around the corner; please check our suggestion for marketing plan templates . These products were designed by professionals, and are intended for visual impact, clear data presentation , and reusable purposes.

1. Marketing Plan PowerPoint Template

Building a marketing plan from scratch with this slide deck is a stress-free experience. You can find a welcome message slide, followed by an introduction slide in which you can present the reasons behind a new marketing plan. The table of contents for this presentation template is shown as a horizontal timeline, so the audience can transit through each element.

Key slides such as About Us, Mission, Team, and USP are listed, with icons and placeholder text areas that are quick to edit. TAM, SAM, and SOM model are also included in one slide. If all this isn’t enough, reinforce your message with a demographic slide to introduce your ICPs and analyze competitors with the Market Competition slide arranged in a bar format.

Use This Template

2. General Marketing Plan PowerPoint Templates

Some of the slides shown in this article belong to this presentation template design. Vibrant, with a clear design for showcasing data in multiple marketing formats: TAM, SAM, and SOM; KPI Dashboard; USP; Pricing strategy; 7Ps of Marketing Model Mix; Segments; Budget; Product Life Cycle, etc.

Create a powerful marketing plan presentation by editing this professional marketing plan presentation template in just minutes.

3. Marketing Plan PowerPoint Presentation Template

This fresh marketing plan presentation template is a slide deck featuring various graphics to showcase data. The strong contrast of the tones used helps to introduce multiple topics with a clear understanding from the audience. On top of that, the template is entirely editable, so you can select a custom theme with your preferred color scheme.

Find catchy graphics to discuss Market Segmentation; Target Market; Growth Strategy; Plans & Pricing, etc. 13 slides containing everything you need for a stellar marketing plan presentation.

4. Blue Marketing Plan Template for PowerPoint

Ideal for corporate environments, this classic-styled marketing plan template brings every tool available for building a marketing plan. With blue & white tones in the main areas, you can find 2D & 3D graphics in 4 different colors that complement the palette.

Access funnel analysis diagrams, world maps for demographic representations, cycle process flow diagrams, 4P Marketing Mix, 3D cubes, roadmaps, and more.

Since we understand it can be challenging to mix and match template slides for a custom presentation layout, we created a tool intended for presenters using our years of expertise in the field for the best user experience. Try our AI Presentation Maker and create an entire marketing plan presentation slide deck in seconds.

Marketing Tactics

What are marketing tactics.

Marketing Tactics are the strategic measures that drive the advertising of your company’s products and services to achieve the defined marketing goals. Your marketing strategy and your company goals and objectives will determine the basis of marketing tactics. The purpose of some marketing tactics might be to promote your content to reach your target audience, while for others, it might be to maximize sales yet maintain a competitive product or service. As a matter of fact, you can leverage a variety of marketing tactics. Especially if you have a well rounded idea of the strategy from a  digital marketing course .

Content Marketing Tactics

Focus on content transparency and authenticity Your consumers may want to know your new product ideas, how you create your product, or even your revenue numbers. If you reveal to your audience what they want and meet their demands, you may directly connect to your audience. For this, your content must be transparent and authentic. 

Dynamic CTAs Dynamic CTAs are elements of personalization that create a unique call-to-action based on the viewer. It makes the content more personalized therefore generating more traffic to your site.

Search Engine Optimization (SEO) Create content and improve your online services to make it easier for those seeking specific information.

Use Emotional Keywords in Headlines The most effective technique to write compelling headlines is to use emotional keywords. This will give your content a boost. People will be prompted not only to read it but also to forward it on social media. Also, you can add headlines showing data. Create high-quality content to grow your search traffic and rankings.

Email Marketing Tactics

Personalization In the email subject line, you can add the name of the person you are interacting with. It gives a personal touch.

Automate Referral Campaigns Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM .

Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM. Make sure you use a quality  email finding tool . This way you will get more clients. Deployment of email authentication protocols like DMARC can have a lasting positive impact on your email deliverability rates, making your marketing campaigns more of a success by reducing spam.

Social Media Marketing Tactics

Use social media platforms to generate traffic Social media platforms like Instagram , YouTube are the most used platforms to connect and engage potential consumers.

Live streaming To engage your audience, you need to communicate with them directly. Live streaming allows you to reach more people and thus maximize your social media presence.

Customer Testimonials Testimonials directly from your customers’ words express appreciation for and faith in your service and products, providing a positive review of your company.

Influencer Marketing Tactics

Influencer-driven product launches  Influencers are considered experienced in their niches, so their followers happen to trust the products promoted to them.  

Influencer Endorsements/Sponsorships One of the most effective ways to encourage consumers to trust your products is through influencer sponsorships .

Marketing Budget 

You’ll need a comprehensive and practical marketing budget to implement a marketing strategy successfully. Your budget should be suited to your company’s unique qualities. Your business stage also determines your marketing budget. Once you decide which marketing channels you will use, you can define your marketing budget.

You must recognize the role of marketing in assisting your company. Specific methods can be defined from there. Then, to correctly and fairly measure marketing success, you must define KPIs to connect the budget with your goals. Choosing how much money to invest in marketing is a big step, but deciding when, where, and how to spend that money is far more complicated – and has a considerably more significant impact on your company’s performance.

What is the difference between a marketing strategy and a marketing plan? 

A marketing strategy is reaching out to potential customers and converting them into paying customers. A marketing strategy is different from a marketing plan in its approach. It is a larger picture of how you intend to remain ahead of your competitors.

On the other hand, the marketing plan systematically lays out the specifics of how you’ll put your strategies into action. Your marketing plan is the framework of strategic marketing actions that help you reach your marketing goals and is driven by your marketing strategy.

Your marketing strategy is an essential aspect of your overall business plan. This outline is intended to assist you in thinking through areas of your proposed business plans and the market channels you will use to reach your target market. A strong marketing plan involves everything from identifying your target clients to how you will reach them to how you will create repeat purchasers, whether you are just starting your firm or thinking about expanding your operations. 

Your marketing strategy is the roadmap you’ll follow to gain customer loyalty and boost your company’s success. Use the following slides outline to create an engaging marketing plan presentation:

• Executive Summary Slide : A brief overview of your marketing plan
• Business Goals Slide : Represent precisely what your business depicts
• A. Identify your target customer.
• B. Identify your direct and indirect competition and state how your business will differ?
• Market Objective Slide : Define the economic and market-psychological objectives of your business.
• Market Strategies Slide : Identify how you will achieve the set targets in the market.
• Marketing Channels Slide : Identify the methods via which your potential clients communicate with your competition.
• Marketing Strategies Slide : Present a clear and coherent image of how you intend to market/sell your product/service and how these techniques will result in profit.
• Marketing Budget Slide : Identify the amount of money you will require to sustain in the market.
• Marketing Implementation Slide : Set and apply realistic and tangible goals to evaluate your marketing success

Why do you need a marketing strategy? 

The marketing strategy should come prior to the marketing plan, as it is the grounds on which the marketing plan should be arranged.

The main reasons why you need a marketing strategy are:

• Defines the goals to be measured in the marketing plan
• Helps to define vision and long-term objectives
• Helps to decide which marketing channels the efforts should be focused on
• Allows companies to address where the money should be spent
• It becomes the guidance to build a marketing plan, and your reference point when questions arise

Establishing your marketing strategies beforehand has numerous advantages. You are on the path to success when you define your goals and KPIs and integrate marketing techniques to attain those goals.

Marketing Implementation 

Marketing implementation is bringing your marketing strategy into action to generate favorable results. A marketing implementation plan ensures the appropriate execution of your marketing strategy. It breaks down your marketing strategy into manageable activities, responsibilities, and objectives that are easy to grasp and follow. 

This part of the marketing plan explains how the company will conduct its marketing strategies, including how it will be structured by operations, products, areas, and target audience categories. You can take various steps to build an effective marketing implementation plan. Some of them are as follows:

Create realistic scenarios  

Firstly, in a marketing implementation plan, you should set reasonable expectations for how quickly you can meet marketing goals and objectives. When you decide on a timeline from the beginning, it assures that everyone involved is informed of and capable of meeting each deadline.

Review your marketing strategy

Re-examine your marketing strategy to ensure it is well-developed, efficient, and results-oriented. You may include any other aspects you come across when creating your implementation plan. While reviewing your marketing strategy, make sure you have focused on every essential element.

Create workflows for all of your content and tasks

You may make a simple list of tasks and promotional procedures for your members to perform. Try creating the steps in procedures as straightforwardly as possible and linking aspects that make sense. Allocate assignments to groups of people, and give each one a time limit or deadline. Before sharing the finished version, review the workflow with all parties concerned and seek input and suggestions. For maximum output, facilitate cooperation throughout the implementation plan.

Communicate with your team

After defining your marketing strategy, workflows, and KPIs (Key performance indicators) , ensure everyone is on board. Creativity, efficiency, and performance can all improve from open communication and collaborative ownership. Communicate your plan with partners and other company units to secure commitment and acceptance for the team’s actions.

To create an effective marketing plan:

• Analyze the various needs of client groups and focus on the market.
• Determine if you can sell more to your current clients or how you can improve meaningful client engagement.
• Set out necessary aims and create an efficient action plan to implement your marketing strategies.
• Set clear, realistic, and measurable targets using the SMART Marketing Goals approach (Specific, Measurable, Attainable, Realistic, and Timely).
• Apply the RACE Framework , which will help to streamline marketing objectives.

Some Pitfalls of the marketing plan can be:

• Making assumptions about a client’s needs can lead to the inefficiency of your marketing plan.
• Do not rely on a smaller number of consumers.
• Underestimating the competition can have considerable consequences on your business.

Final words 

A marketing plan’s ultimate purpose is to ensure that marketing operations are relevant and timely to meet your business’s goals. An ideal marketing plan encompasses the strategies for identifying a long-term competitive position and the resources required to attain it. Your capability to anticipate the appropriate marketing strategies distinctly and update and improve your activities regularly is essential for the growth of your business.

What is the main purpose of a marketing plan?

A marketing plan’s primary purpose is to outline the strategies and tactics a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Why is it essential to have a marketing plan for a business?

Having a marketing plan is essential because it provides direction for advertising, sales, customer support, and other aspects of the business. It helps establish measurable goals, ensures consistency in business strategy, and provides a framework for allocating resources effectively.

How far into the future does a business plan typically project?

A business plan typically projects three to five years into the future, outlining the company’s goals and strategies for that period.

Who is the primary audience for a marketing plan?

The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

What are the KPIs in a marketing plan?

KPIs, or Key Performance Indicators, are quantitative measurements used to assess or compare performance in achieving marketing objectives. They provide a way to track progress and evaluate the effectiveness of marketing strategies.

Is a digital marketing plan different from a traditional marketing plan?

Yes, a digital marketing plan focuses on online channels, global reach, interactivity, and precise analytics, while a traditional marketing plan includes offline channels, may have a regional focus, and offers limited interactivity and measurement.

What is the best way to present a budget in a marketing plan presentation?

Present the budget visually with charts and tables, provide a detailed cost breakdown for each activity, and compare budgeted figures to actual spending for accountability.

What should I include in a marketing plan presentation?

Include sections on goals, target audience, strategies, tactics, budget, key performance indicators (KPIs), and a timeline.

How do you present a marketing presentation?

Present a marketing presentation by using engaging visuals, clear communication, storytelling, data-backed insights, and a well-structured narrative that flows from problem to solution. Practice and engage with your audience for effective communication.

Like this article? Please share

Business Presentations, Presentation Approaches Filed under Business

Related Articles

Filed under Design • May 22nd, 2024

Exploring the 12 Different Types of Slides in PowerPoint

Become a better presenter by harnessing the power of the 12 different types of slides in presentation design.

Filed under Business • May 17th, 2024

How to Make a Transition Plan Presentation

Make change procedures in your company a successful experience by implementing transition plan presentations. A detailed guide with PPT templates.

Filed under Business • April 22nd, 2024

Setting SMART Goals – A Complete Guide (with Examples + Free Templates)

This guide on SMART goals introduces the concept, explains the definition and its meaning, along the main benefits of using the criteria for a business.

Leave a Reply

Root out friction in every digital experience, super-charge conversion rates, and optimize digital self-service

Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve

Increase revenue and loyalty with real-time insights and recommendations delivered to teams on the ground

Know how your people feel and empower managers to improve employee engagement, productivity, and retention

Take action in the moments that matter most along the employee journey and drive bottom line growth

Whatever they’re are saying, wherever they’re saying it, know exactly what’s going on with your people

Get faster, richer insights with qual and quant tools that make powerful market research available to everyone

Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts

Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market

Explore the platform powering Experience Management

• Free Account
• For Digital
• For Customer Care
• For Human Resources
• For Researchers
• Financial Services
• All Industries

Popular Use Cases

• Customer Experience
• Employee Experience
• Net Promoter Score
• Voice of Customer
• Customer Success Hub
• Product Documentation
• Training & Certification
• XM Institute
• Popular Resources
• Customer Stories
• Artificial Intelligence
• Market Research
• Partnerships
• Marketplace

The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Salt Lake City.

• English/AU & NZ
• Español/Europa
• Español/América Latina
• Português Brasileiro
• REQUEST DEMO
• Experience Management

Product Experience

• Product Presentation

See how ProductXM works

Product presentation: best practices & templates for success.

11 min read

As a product manager, it’s not enough to simply come up with a great product that you know will solve the problems of your customers or give the market something it hasn’t seen before.

One of the key drivers to product success, is how the product is eventually presented to the market. Pitching your product correctly can make a success out of your hardwork. Pitching it wrong, however, can undo months (potentially years of hard work).

In this guide we take a look at the process of product presentation and outline why it’s important to your brand’s long-term success.

What is product presentation?

Product presentation is the process of bringing your product in front of your customers, whether it’s a new product, or an existing product with new features.

As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how it works, and how it helps to solve their problems.

A successful product presentation will ensure your potential customers know exactly why they should be interested in your new or updated product and can also help your sales team and marketing team with their plans for further product promotion.

Getting your product presentation right is a critical stage and there are several benefits you can generate with a powerful product presentation.

Free eBook: 2024 global market research trends report

Some of these benefits include:

A. Raise more product awareness

Giving a product presentation to potential buyers can generate far more awareness and draw attention to your product. We’ve all seen the slick product presentations by the likes of Apple that are treated as world events.

B. Help your product stand out

Whether you’re looking to entice existing customers with product updates, or establish credibility with new customers, a product presentation can help you stand out above the competition, which is particularly useful if you’re in a competitive or crowded market.

C. Reach a much larger audience

We’ve already mentioned how companies like Apple use product presentations in their marketing strategy. When Apple gives a product presentation or releases new features, it becomes a world-wide event generating interest not just from customers, but from the media.

Generating this wider media interest has many benefits and can create even more hype about your product among current customers and potential customers.

Getting your company name out in the media will help keep you front of mind when customers come to purchase – which is exactly where you want to be.

D. Generate more sales and revenue

Ultimately your product presentation is a sales presentation that sales teams can use to move buyers towards purchasing by demonstrating your product quality and providing specific product details directly to your audience.

What is the purpose of product presentation?

While product presentations can by used as sales presentations, they provide a specific purpose for product managers to help customers understand exactly why they should be interested in your product and what it can do for them.

It also provides an opportunity to be clear about what makes your product unique, but it also helps you tell the story of your product and help make a connection between the product and your customers.

We’ve all heard Simon Sinek’s “Start with Why” presentation, this is what your product presentation can do.

It can help customers understand why you do what you do, and provide specific examples of why your product solves their challenges.

Examples of effective product presentations

Effective product presentations can be different from company to company, but many follow the same template and will include many of the same elements.

The best product presentations will include details like:

1. Your company overview

Give customers some background and an idea of who you are as a company and why you do the things you do.

2. The problem you solve

Whether you solve a new problem or solve similar problems but in a better way, you need to be absolutely clear how you meet your customer needs and solve the problems in the market.

3. What the product is

This is your chance to outline all the benefits, features and other details of your latest product. The information you give here will help build trust with customers and increase the chances of them making a purchase.

4. Case studies

If you already developed social proof for your product with customers, then you should include details of this in your product presentation. If you can include testimonials or other instances to demonstrate how your product works, include them.

5. Call to action

Remember, your product presentation can work like a sales presentation (although it will be more focussed on the product and features than a sales presentation) so you should use a call to action to encourage customers to complete an action, like a purchase.

Here are a few examples of effective product presentations we’ve seen:

Samsung galaxy note8.

Samsung made great use of visual aids and entertainment to introduce the new Samsung Galaxy Note8 in this product presentation. This goes to show that while you can be effective with a product powerpoint presentation, adding a bit of extra spark can set you apart:

AirBnB’s product presentation is a textbook example of a presentation template that hits all the main points of a great product presentation.

AirBnB keep their product presentation simple, outlining very clearly the problem they solve, where they see themselves positioned in the marketplace, and exactly how the product works.

They also include many figures for revenue, the key benefits they offer and clear use cases when their product would be used.

Tesla Roadster

Tesla is becoming as synonymous with brilliant product presentations as Apple and the presentation of the company’s Roadster was a great example.

All the features were on full display and the audience were given the real sense they were looking at a genuine market disruptor.

Apple 2008 MacBook Air

Of course it wouldn’t be right to have a guide about product presentation and not include the company that has revolutionised this product focussed sales pitch.

The MacBook Air product presentation tagline There’s something in the air makes sense completely in the brand guidelines of Apple too.

It creates a story around the product before diving into the details.

What not to do with your product presentation

Of course, while your product presentation slides can get your foot in the door with customers, they can just as easily end with the door slamming in your face if you get it wrong.

And there’s plenty of examples of what you shouldn’t do in a product presentation:

Ignore brand guidelines

Remember, you want customers to associate your brand along side your product so they think of both synonymously. If you prepare a product presentation that jumps around in styles and themes, you’ll risk confusing customers.

Using too much information

There’s nothing worse than a product powerpoint presentation with big blocks of text that are hard to understand. It’s not just powerpoint slides that can be a problem of course. While it’s important to give customers information in your product presentations, the key is to give them the relevant information.

Cramming in too much risks them losing the key points.

Having a boring presentation template

We’ve shown with AirBnB’s product presentation that a pdf format and a slide deck outlining the key product details, and a clear product roadmap make for an effective presentation.

That can work when you don’t have a physical product.

But as we’ve also seen with the likes of Apple, Tesla and Samsung, if you have a physical product, use it to your best advantage.

Make it all about you

This might sound counterintuitive when talking about your product, but the only reason customers are going to care about it is because they get something out of it. Be clear what’s in it for them, and also try to include them in your product presentation. If you can engage your audience and make your product presentation more interactive there’s a great chance it will stand out.

Product presentation templates

Your product presentation should be a reflection of your individual brand and product, but a product presentation template can help get you started, and there are plenty available:

Make product presentations easy with Qualtrics

Your product presentations can make or break years of work, but they don’t have to be stressful to put together, especially with Qualtrics.

With our product dashboards , you have everything you need in one place.

Related resources

Product concept 12 min read, product feedback 14 min read, product metrics 17 min read, product launch 19 min read, product marketing 23 min read, product roadmap 16 min read, product analysis 13 min read, request demo.

Ready to learn more about Qualtrics?

Being the Voice of the Customer: 10 Kinds of Product Marketing Presentations and Best Practices

Product marketing is the bread and butter of much entrepreneurship. It won’t matter how ingenious the invention if people never learn about it. But effective product marketing involves so much more than placing an advertisement. 

A full marketing strategy is necessary to successfully launch— or relaunch— any new or improved product. What better way to communicate that strategy than through a visual presentation?

An effective product marketing plan presentation requires great attention to detail, as well as a clear roadmap defining current and future product releases and how they correlate with marketing goals. Product marketing presentations like Beautiful.ai’s marketing plan presentation template can remove some of the pressure by offering a customizable presentation design and effective product marketing presentation example for inspiration.

Hoping to successfully present your product marketing plan? Check out the following 10 best practices for developing an effective product marketing presentation:

1. Map your course

Just as developing a new product or launching a business requires a structured plan, product marketing plans require a product marketing roadmap presentation and follow-up. 

Before you begin designing your marketing presentation, be sure you outline how you want your message to flow and what you want to include in your presentation’s beginning, middle and end. This marketing roadmap will help you retain your focus and remain on course throughout the presentation’s design phase.

2. Identify your objective

It’s hard to accomplish a mission if you don’t know what it is, and how can you design a roadmap if you don’t know where it’s supposed to lead? Define your marketing goals so you can ensure each slide of your presentation supports that objective.

3. Speak to and for your target audience

It’s easy for marketers to focus their entire presentation on the product, but an effective product marketing presentation also focuses on the audience. How can the product be presented in a way that it becomes something the audience wants? Why should the audience care about the product?

Obviously, you can’t focus on the audience if you haven’t defined your target customer. Any product marketing presentation worth its salt will be personalized for its audience. But speaking for the audience also requires identifying the customer’s voice.

Voice of the Customer is a marketing strategy that focuses on customers’ likes and dislikes, wants, needs and expectations. Modern-day marketers who are serious about VoC can take advantage of various analytics software that evaluates what a target audience is saying about a product or brand.

4. Grab attention

If you don’t capture your audience’s attention at the start of your product marketing presentation, there’s a good chance you won’t be able to attract much enthusiasm later, either.

Start your presentation with a bang by connecting emotionally with your audience, whether that is accomplished through a humorous story, a dramatic question, an emotional video or exciting special effects. Once you’ve ignited your audience members’ emotions, you can spark their empathy and inspire them to care about your product.

5. Provide a company overview

Should your audience trust the company presenting a product? Including a company overview within a product marketing presentation helps to establish a business’ credibility, which fosters trust among potential customers. In addition to a brief description of what the company does, the overview can also offer an abridged history of the business and a short list of the company’s successful endeavors and accomplishments.

6. Include a product description

It might sound like a no-brainer, but a successful product marketing presentation will clearly describe the product in language appropriate for the target audience. Don’t use the same product description when presenting to a room of IT professionals, for example, as you would use presenting to a group of farmers or a room full of children.

7. Feature product benefits

It’s not enough to describe your product in your marketing presentation. To truly excite your audience, you also should clearly communicate how the product benefits whatever audience demographics to whom you happen to be presenting. How does the product benefit the customer, and what perks does it provide their lifestyle, their business or their friends and family?

8. Include data and examples

Even the most vivid product description won’t carry the same impact on audiences as real-world examples and supporting data. After all, numbers don’t lie, and customer testimonials have served an important marketing function for as long as there have been products to market. 

Don’t bore your audience with slides crammed full of data, however. Instead, help your audience to visualize the data and present it through engaging infographics that help tell the story of a product. Beautiful.ai users can choose from a host of infographic-laden smart slide templates . Just enter your data and watch our AI-powered software design all sorts of charts, graphs and pictographs.

9. Tell a story

Humans have been telling stories to convey messages since long before the advent of written communication. Today, storytelling is just as effective when used as a product marketing tool. 

Telling a story in which your audience is the main character or bears a striking resemblance to the protagonist is another effective way to connect with target customers. If the story conveys how the product benefited the protagonist, then audience members can more clearly see themselves in similar shoes. 

10. Position your product

Product positioning might be the last on our list of product marketing presentation best practices, but it’s a strategy that should be used throughout the entire slide deck. Each stage of the presentation must be used to build value for the audience. 

How is the product worth the investment, and how does the brand stand up to any competition? Through effective product positioning, marketers can highlight a greater vision for the product and transform interest into a call to action. 

Of course, using each of the above best practices to a tee will be for naught if it’s not included in a professional-level presentation. For best product marketing results, be sure to follow principles of good design including an effective use of color , fonts, space and movement. 

The good news is Beautiful.ai's presentation software makes it simple to design visually-appealing presentations. Users can choose to customize pre-designed presentation templates curated with the perfect slides for a plethora of uses, goals and messages. 

Or, they can create their own presentations with an assortment of the PowerPoint-alternative presentation sofware ’s smart slide templates , which automatically adjust their layout and design as content is added, providing a professional-level result every time.

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

Recommended Articles

How to pull off your thesis defense with a great presentation, crush your 2022 planning with your team, what you can learn from the google i/o presentations, does hilton carter's organic interiors style translate to presentations.

Powerpoint Templates

Icon Bundle

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

Product marketing powerpoint presentation slides

If you are looking for a strategy to expand your business, then we have content-ready product marketing PowerPoint presentation slides for you. The strategies mentioned in these brand marketing PPT templates will let you manage online traffic through social media marketing, brand positioning, brand communication, go-to-market plan, as well as deliver marketing communications. Many companies build new and innovative products, but fail badly when brought to market. That’s where the role of an efficient product marketing strategy comes into play. If you are a product marketing manager, you need to focus on areas including brand awareness and brand positioning of your product. This product management presentation will also cover related topics such as product development and marketing, brand marketing, brand promotion, business branding, advertising strategy. All you need to do is simply click and download product marketing PowerPoint visuals. Highlight your cultural heritage with our Product Marketing Powerpoint Presentation Slides. Elaborate on the achievements of your forefathers.

• Add a user to your subscription for free

You must be logged in to download this presentation.

Do you want to remove this product from your favourites?

PowerPoint presentation slides

These PPT slides are 100% editable. 36 content-ready visuals are provided. Instant download option available on website. Suitable for standard as well as widescreen monitors. Compatible with Google Slides. Cab be used by Businessmen, organizations, marketers. This is a one stage process. The stages in this process are Product Marketing, Product Diversification, Product Development.

People who downloaded this PowerPoint presentation also viewed the following :

• Business Slides , Flat Designs , Strategic Planning Analysis , Complete Decks , All Decks , Digital Marketing Strategy , Strategic Planning , Marketing , Marketing and Sales , Marketing , Product Marketing
• Product Marketing ,
• Product Diversification ,
• Product Development

Content of this Powerpoint Presentation

Product marketing powerpoint presentation slides with all 36 slides:.

Handle irrational fears with our Product Marketing Powerpoint Presentation Slides. Enable folks to intelligently assess their apprehensions.

The purpose of the Product Marketing presentation is to introduce and explain the concept of product marketing, and provide various tools and strategies for brand positioning, communication and repositioning.

The key elements of brand positioning according to the presentation are: brand personality, symbols, facts, clear positioning, key message, touch points, and the brand positioning statement.

According to the presentation, you can establish brand positioning by evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements. These parameters include target customers, key benefits, price, value proposition, company & product.

A brand positioning statement is a brief statement that communicates the unique value proposition and promise of a brand to its target customers. It typically includes the target customer, market definition, brand promise, and reasons to believe.

The presentation mentions various types of brand repositioning strategies, including segment-oriented, celebrity-oriented, symbolism-oriented, up-market technology, niche-oriented, change of image oriented, and value-oriented.

Ratings and Reviews

by Dewitt Soto

July 6, 2021

by Chester Kim

July 5, 2021

January 6, 2021

Sales Presentation Examples and Tips for an Increased Conversion Rate

Contributors

Subscribe to newsletter

Why are sales presentations important.

Think of a sales presentation as a conversation with a goal. You want to show someone why your product or service is the perfect solution to their problem. It is not about showing off features; it is about telling a story to show them how you can make their life easier.

A great sales presentation is not about you; it is about them. 

You want to understand what your potential customer really needs and show them exactly how you can help. It is also not a one-way street- the best presentations feel like a chat where you both get to talk and learn from each other.

The whole point of a sales presentation is to get your prospects to take action. This could mean buying your product right away or attending another follow-up meeting. Either way, you want them to leave feeling like they have found the answer they have been looking for.

3 types of high-impact sales presentations

While every sales presentation needs to be tailored to the prospect, there are a few tried-and-true formats that can be powerful tools in your arsenal. Here are some sales presentation examples:

1. Problem-focused presentation

Your prospects want a direct relation between what you are offering and how it can improve their setup. So, this is more of a no-nonsense approach that gets everyone on the same page.  It is ideal for prospects who might be unaware of their biggest pain point or are hesitant to change. Here is how to nail it:

• Step 1: Do not start by listing your product features. Begin by describing the problem your prospect is likely struggling with. Is it lost revenue, inefficient processes, or unhappy customers?
• Step 2: Use statistics, questions, or even a short video to highlight the negative impact of this problem on their business. A recent study suggests that having a video in your sales presentation makes prospects 85% more likely to agree to the deal.
• Step 3: Show how your product/service directly solves that core problem. This makes it feel like the inevitable answer, not just another sales pitch. 
• Step 4: Share a case study of a similar company that faced the same challenge and show how your solution transformed their situation. 

Example: UpSend’s product explainer sales presentation video 

This approach shows you understand the prospect’s world. When they recognize their own struggles reflected in your presentation, you instantly build trust and make your solution feel essential.

2. Competitor comparison presentation

Is your prospect considering the “other guys”? A competitor comparison gives you the edge. This style is perfect when your solution offers a clear advantage over a competitor whose name came up during a previous call with the prospect. When you need to guide their decision-making, here is a strategy you can follow:

• Step 1: Use battle cards to know your competitor. They are like secret cheat sheets to learn about your competitor’s good points, weaknesses, and what prospects complain about. This helps you show why you are better. Use them when prospects bring up competitor-related objections to tell them how you are better.
• Step 2: A simple table comparing features side-by-side can be very effective. Highlight areas where you win.
• Step 3: Do not just list your features. Focus on the specific pain points your solution can address that theirs cannot.
• Step 4: Show how clients switched from the competitor to you and achieved better results.

Examples: Eigen Technologies sales presentation

A word of caution: this approach can have negative outcomes if not done carefully. Focus on highlighting your value, not bashing your competitor. This helps prospects make an informed decision. Clearly focusing on your unique advantage makes it easy for them to justify choosing you.

3. ROI-driven presentation

Some prospects only speak the language of numbers. The ROI-driven presentation translates your value into dollars and cents. This is the best choice if your solution offers clear cost savings and increased profit potential or when dealing with financially focused decision-makers. Here is how to make it impactful:

• Step 1: Instead of vague promises, quantify how you will save them money or boost their revenue. For example: “Increase lead conversion rates by 20%”, not just “improve lead generation.”
• Step 2: Tailor your ROI calculations to their business. How much could they save in wasted time or operational costs?
• Step 3: Charts and infographics make the financial benefits crystal clear. Show growth projections, before/after comparisons, or even a cost-savings calculator.
• Step 4: Highlight the ongoing value of your solution, not just a one-time gain. This shows your focus on building a true partnership.

Example: Salesforce Marketing Cloud sales presentation

This approach appeals to decision-makers who need to justify the investment. By framing your solution as a profit generator, not just a cost, you increase your chances of getting them to say “yes.”

Not a design whiz? Do not worry. There are tons of tools to help you create visually stunning presentations, even if you have zero design experience. Here are a few popular options:

• Canva : Offers a vast library of pre-made sales presentation templates, making it easy to create stylish slides in minutes.
• Slidesgo : Another great resource for free and customizable sales presentation styles and templates.
• Visme : Specializes in helping you create presentations with interactive elements like charts, infographics, and even videos.

These tools take the headache out of slide design, so you can focus on crafting a close-worthy message and crushing your presentation.

Key elements of a good sales presentation

We have all been there- crafting a great presentation, then feeling crushed when it does not land. The way forward then is to regroup and restrategize. Did your presentation check off the list of key elements necessary for it to be successful? Let us see what those are:

1. Start by understanding the prospect

A winning sales presentation is all about the prospect. You must step into their shoes and figure out what they truly care about.

Before the presentation, do your pre-meeting research . Dig into their company website, industry news, and LinkedIn profiles. Oliv does this for you automatically to help you prepare in less than 5 minutes- it scours the internet and gathers this intel automatically.

2. Have an impactful opening ready

The first few seconds of your presentation are crucial. Will the audience be interested, or will they be scrolling through their emails? Here are some examples of how to grab their attention right away:

Example 1: Narrate a relatable scenario

Let us say you are selling marketing automation software. 

You could start with, “Just last month, we worked with a company facing a similar issue- they spent time and money on lead generation but struggled to convert those leads. After implementing our solution, their close rate jumped by 15%, and their sales cycle shortened by a week.” 

This brief “before and after” picture shows the potential value your solution offers.

Example 2: Shock with stats

Imagine you are presenting to a healthcare company. 

You might open with, “Every year, businesses lose [X]% of potential revenue due to [problem]. How much is that costing your company?” or “[X out of Y] prospects report feeling unsatisfied with [aspect of experience]. Is this a challenge you are facing as well?”

These kinds of eye-opening stats immediately highlight major pain points and get them thinking about the financial impact on their own organization.

Example 3: Ask a thought-provoking question

Let us assume you offer a software solution for managing construction projects. You could ask:

“Do you feel like you are constantly chasing project status updates? What if you could see potential delays before they become costly problems?” 

This question paints a picture of success, helping prospects see the positive outcome your solution could bring.

You only have a few minutes to make an impression. A strong opening immediately shows you understand their world and have valuable insights to share.

3. Consider telling a relatable story

Dry facts and figures can put your audience to sleep. On the other hand, stories stick in their minds and make you instantly more trustworthy. Here is why:

Helps build connection

Stories tap into emotions. When you share how you helped another company overcome a similar challenge, your prospects can imagine themselves achieving the same results.

Boosts credibility

Instead of just claiming your solution is great, you are providing proof. Success stories with real numbers and outcomes show you have the results to back up your promises.

A recent survey showed that 63% of sales presentation attendees remember interactions that end with a story. Let us look at a few quick sales presentation tips for impactful storytelling:

• Focus on the “why”: What drove the company in your story to seek change? This is where your prospect will relate the most.
• Humanize the numbers: Instead of saying “increased revenue by 25%”, try “this allowed them to hire three new team members and expand their impact.”
• Make them visual: Simple before and after charts can make your story more memorable.

Remember, people do not buy products; they buy the transformation that those products promise. By including relatable stories in your sales presentations, you will leave a lasting impression and inspire your prospects to say “yes.”

4. Visual appeal

Let us be honest, a wall of text on a slide is a guaranteed snooze-fest. Your sales presentation’s visuals are just as important as your content. Here is what to focus on:

Keep it clean

Simple layouts with plenty of blank space are easier for your audience to process. Think of each slide as a billboard- you want one clear message to stand out. Too much clutter distracts from that message and makes your sales presentation overwhelming.

Focus on quality

Avoid blurry images or low-resolution logos. These details may seem minor, but they make a big difference in how you are perceived. Crisp visuals signal professionalism and attention to detail, while sloppy visuals suggest the same about your solution.

Stay on brand

Use your company colors and fonts. This creates a polished feel and makes your presentation instantly recognizable. Take UPS, for example.  Their iconic brown trucks are identified far away, immediately communicating their established presence.  That same brand consistency in your presentations builds familiarity and trust with your prospects.

Go for graphs over paragraphs

Instead of long explanations, present key data with charts or graphs. This makes numbers easier to understand at a glance. Your audience instantly gets the trends or comparisons—no dense text, just quick, clear insights.

Too much text can bore prospects, and too many visuals can overwhelm them. Here are some of the best sales presentation tips to avoid a visual overload:

• Include bullets: Do not cram too much onto slides. A few well-phrased bullet points are much more impactful than a paragraph.
• Do not use unnecessary clipart: Distracting images or silly animations take away from your message. Choose relevant visuals that support your point, instead of going for decorative ones.
• Avoid confusing charts: If your graph needs a ten-minute explanation, it is too complex. Simplify complex data into clear visuals that can be understood in seconds.

Visuals help your audience understand complex information quickly. A clean, well-designed presentation increases your credibility, reinforces your message, and helps your solution stand out as the best choice.

5. Know when to demonstrate your product

A well-timed demo can be the turning point that can take a prospect from interested to excited. But, shove a demo in at the wrong moment, and it is sure to fall flat. 

Do not demo too early

If you launch into a demo soon after the brief elevator pitch after talking to them for the first time, it might come across as pushy. Your prospects barely know your offerings at this point. Instead, give them time to reflect on the need and connect for a follow-up.

Demo only what they need now

If a prospect shows a hint of interest, launching into a demo showcasing every single feature is overwhelming and often irrelevant to their needs. This generic approach makes it hard for them to see how you actually solve their specific problems.

Demos turn abstract concepts into real solutions. Providing them immediate value by showing it live, allows them to picture themselves using it to solve their problems. 

6. Always include social proof

Ever walked past two restaurants, one packed and one empty? Chances are, you would head for the busy one. Why? We trust the recommendations of others, even if they are strangers. That same psychology works in sales presentations. Here is how to use it:

Testimonials

A positive quote from a happy client is impactful. It shows your solution helps people with similar problems. It is even better if you have testimonials from different industries, solving different problems, and from different roles. This builds trust, proves your product/service’s adaptability, and makes your prospect feel more comfortable about choosing you. 

Case Studies

Case studies are short success stories backed up by numbers (like “Company X increased sales by 20% after using our software”). They provide proof that your claims are real and that your solution can deliver results.

Big-Name Clients

Seeing the logos of well-known brands gives your prospect confidence. It suggests that other successful companies trust you, so it is less risky for them to choose you, too.

By strategically using these different types of social proof, you will transform your sales presentations from pitches into trust-building conversations. Your prospects will feel confident knowing others have succeeded with your solution, making them much more likely to say “yes” to working with you.

7. Have a clear call to action (CTA)

You have given a stellar presentation. The prospect is nodding along and seems interested. Now what? Do not let all that momentum fizzle out. A clear call to action tells them the exact next step to take. Here is what makes a strong CTA:

Be specific

‍ Do not just say “I will get in touch soon”. Be as direct as possible about what you want them to do or what you think might help them, given the recent interaction. 

Example: “Let us set up a 15-minute discovery call this Wednesday to learn more about your specific needs.” or “Would you like a personalized demo?”

Keep it action-oriented

‍ Do not let the CTA be vague and purposeless. Avoid options like: 

• Discover possibilities
• Take the next step
• Explore our solutions

Instead use strong verbs like:

Example : “Start your free trial today and experience the difference.”

Have a sense of urgency

‍ A little nudge about time running out can motivate action. Try offering a limited-time discount for signing up right away. 

Example: “For a limited time, get 10% off your first month when you sign up now.”

Even the most interested prospect needs guidance. A strong CTA makes the decision-making process easier and motivates you to close the deal.

Successful sales presentation examples that closed deals

The difference between a lukewarm prospect and a signed contract often lies in the outcome of your sales presentation. More than just a slideshow, a truly effective presentation tells a story, addresses pain points, and leaves a lasting impression. Having said that, let us see what a winning sales presentation looks like. Here are five real-world examples that not only engaged prospects but sealed the deal:

1. Choose visual storytelling for better impact

The QS sales deck , created for a platform that ranks universities, shows how visual storytelling can deliver a powerful message even within a limited number of slides. Their presentation leans heavily on impactful graphics to communicate complex concepts simply. 

Icons paired with brief text blocks replace lengthy paragraphs, helping quick comprehension and maintaining focus on key points. 

Why it worked:

• In a short deck, visuals help QS front-load the most important information: features, unique value, and proven client success. They prove that when time is limited, let visuals do the talking. 
• Well-designed icons and graphics can streamline complex sales messages, making sure your core selling points resonate with the audience. 
• Cleverly chosen graphics add a visual dimension to abstract concepts like data analysis and rankings, making them more memorable. 

2. Offer personalized demos to build trust

Stephen Conway, founder of Pure Heavenly , a vegan and allergen-free chocolate brand, made a strong impression on the investors of the UK’s “Dragons’ Den.” Rather than a traditional slide deck, he began by offering samples of his product to the panel. 

Coupled with his heartfelt story about creating a safe and delicious treat for his daughters, this personalized product demonstration immediately captured their attention and created a positive first impression. His pitch was clear and concise, focusing on the unique selling points of Pure Heavenly and highlighting its potential within the growing vegan market.

This personalized demo was highly successful for several reasons. 

• Experiencing the product firsthand allowed the Dragons to taste its quality and uniqueness, going beyond mere descriptions. 
• Conway’s story connected with them emotionally, making Pure Heavenly more than just a product, but a solution with an impactful mission. 
• The demo showcased Conway’s confidence in his product- a quality that inspires investor trust. 

3. Rely on social proof to make your case

Social proof presentations make the most of the power of social influence to build trust and credibility with potential customers. A prime example is the Salesforce Marketing Cloud sales presentation, which showcases a visually appealing deck featuring success stories from satisfied customers like Bank of America, Kaiser Permanente, and Yeti.

• Seeing well-established brands using your product or service reassures prospects, lowering their perception of risk associated with trying something new. 
• Client logos act as endorsements, proving your solution is trustworthy and effective. 
• Success stories showcase the real-world impact of your product/service. Seeing quantifiable metrics like increased revenue or improved client satisfaction associated with these stories validates your value proposition.

4. Keep all eyes on the ROI

Lunchbox , a restaurant technology company specializing in online ordering and customer engagement, successfully used a data-focused approach to secure a $50 million Series B investment round in 2022. 

Their presentation deck leveraged bold visuals and graphs to communicate market opportunities, past revenue growth (ARR), and their unique position among competitors.

• Lunchbox’s presentation blended two striking narratives. First, it established Lunchbox’s track record of success using hard numbers, building credibility and investor confidence. Second, the deck highlighted the broader shift in consumer dining habits post-COVID-19. 
• By aligning its solution with industry pain points, Lunchbox showed a deep understanding of the market and positioned itself as a valuable player in the fast-changing environment. 
• This data-driven approach proves that Lunchbox is not simply offering a product but a solution backed by research and the potential to capitalize on an expanding market opportunity.

5. Paint  a ‘before vs. after’ picture

For this one, let us look at AppsFlyer’s mobile advertising analytics sales deck that won investors over. Explaining the value of complex software, particularly analytics platforms like AppsFlyer, can be difficult using words alone. Prospects without a technical background might struggle to see how the data points and dashboards will benefit their marketing efforts. 

So, instead of relying on technical jargon, AppsFlyer focused on the potential transformation their platform can bring by painting a “before vs. after” comparison.

• This approach moved beyond features and focused on results. 
• It visually contrasted the “pain” of poor data analysis with the “solution” of clear insights and how it directly impacts business outcomes. 
• Even non-technical prospects can imagine the potential for a positive change, making AppsFlyer’s value proposition more hard-hitting and grounded in reality.

Tools to help with your next sales presentation

The right tools can make all the difference in a successful sales presentation. Skip the boring slide decks and design presentations that are informative, engaging, and help you close more deals. Let us look at a few tools that will simplify the presentation process and let you focus on what matters most- connecting with your prospects: ‍

Oliv is an invaluable asset for creating cutting-edge pitches that show your in-depth understanding of your prospects. Here is how Oliv strengthens your presentation process:

• Know prospects inside-out: No more manual pre-presentation research. Oliv automatically gathers and distills information on potential clients, pinpointing their pain points, priorities, and industry trends.
• Personalize your message: Oliv’s insights allow you to tailor your presentation, addressing specific challenges and highlighting the unique value you provide.
• Get real-time guidance: Oliv’s real-time suggestions and meeting summaries help you refine your presentation continuously, making sure you’re always prepared and persuasive.

By leveraging the capability of AI-backed research, Oliv helps you build presentations that are not just informative but truly empathetic to your target audience.

Prezi breaks away from traditional linear slide decks, offering a non-linear, zooming presentation format that adds visual excitement and keeps your audience engaged. Here is why Prezi is great for sales presentations:

• Grabs attention: Prezi’s dynamic transitions and zooming effects create a memorable visual experience, making your pitch stand out.
• Flexible storytelling: The non-linear format allows you to adapt your presentation flow based on audience interest and questions in real time.
• Visualize complex ideas: Prezi helps illustrate relationships and connections between concepts, which is helpful for presenting complex products or services.

Prezi infuses energy into your presentations, helping you capture the audience's attention and deliver a message that sticks.

Emaze helps you create visually stunning presentations quickly and easily. Their focus on professional templates and design elements are great for those who want a polished look without extensive design experience. Here is how Emaze can help:

• Impress with design: Emaze offers a vast library of customizable templates, making it simple to create presentations that look professionally designed.
• Integrate multimedia: Easily embed videos, images, and interactive elements to increase audience engagement and make your content more dynamic.
• Collaboration features: Emaze’s tools allow teams to work together on presentations, streamlining the creation process.

Emaze is a great choice for sales professionals who want to create visually compelling presentations that leave a lasting impression.

4. Intuiface

Intuiface takes presentations to the next level through interactivity. It is ideal for trade shows, product demos, or situations where you want prospects to engage directly with your content. Here’s how Intuiface makes presentations impactful:

• Hands-on experience: Create touchscreens, kiosks, and digital displays that allow prospects to explore your product or service at their own pace.
• Data capture: Intuiface can collect valuable prospect information and insights through interactive elements within your presentation.
• Unique differentiator: Interactive experiences differentiate your presentations, making them more engaging and memorable for the audience.

Intuiface helps you create presentations that go beyond passive viewing. It sparks active engagement and deeper prospect understanding.

5. Zoho Show

Zoho Show integrates seamlessly with the Zoho suite of products. It is a good fit for teams already using Zoho CRM and other tools. You can collaborate conveniently and access multiple presentation delivery options. Here is how it streamlines presentations:

• Team collaboration: Multiple team members can contribute to and edit presentations in real time.
• Data integration: Easily incorporate data from other Zoho tools to ensure consistency of information across your sales and marketing materials.
• Remote presentations: Zoho Show’s broadcasting features simplify delivering presentations to remote audiences or clients.

Zoho Show is a great choice for teams that prioritize collaboration and integration with their existing sales and marketing toolkit.

Best practices for sales presentation delivery

You have crafted the perfect slides, your research is rock-solid, and you are ready to blow your prospects away. But hold on. Even the best sales presentations can fall flat with poor delivery. Let us learn some simple practices that will improve your presenting skills and help you close deals with confidence:

1. Practice makes you perfect

Winging it is a recipe for disaster. The more you rehearse your presentation out loud, the more comfortable and confident you will sound. Here is how to get the most out of practice:

• Focus on flow: Do your transitions between slides and sections feel smooth? Are there parts where you tend to stumble over your words? Work on smoothening them out.
• Master your timing: Run through the presentation with a timer. Are you within your allotted time limit? Go through multiple trial runs.
• Get feedback: If possible, practice before a colleague or friend and ask for their honest opinion. Record yourself and watch it back- it can be a brutal but effective way to spot areas for improvement.

Remember, even seasoned presenters practice. It is the key to delivering a polished and persuasive presentation.

2. Focus on body language and voice control

Your words are only part of the presentation. Nonverbal communication can make or break your delivery. Here is what to focus on:

• Own the room: Stand tall with relaxed shoulders. Avoid fidgeting or slouching, as this signals nervousness.
• Keep your eyes up: Maintain eye contact with your audience. Not only does it make you seem confident, but it also helps you gauge whether they are engaged or confused.
• Vary your voice: A monotone voice will put your prospect to sleep. Change your volume or tone to emphasize key points. Do not speak too quickly—a slightly slower pace can increase clarity.

Positive body language and strong vocal delivery project confidence and authority. It helps your prospect feel comfortable and trust that you have the solution to their problems.

3. Be ready to handle questions and objections

Questions and objections are a good sign- your prospect is engaged. Here is how to turn those potential roadblocks into wins:

• Anticipate and prepare: Do not wait to be blindsided. Think about the most common objections you hear about your product/service and craft clear, persuasive responses. Then, practice them out loud.
• Listen first: Do not rush to defend yourself. Truly understand where the objection is coming from- is it a price concern or a feature misunderstanding? It is only when you figure this out can you start thinking about the response.
• Show, do not just tell: Use examples and case studies to illustrate how you have solved similar challenges for others. Better yet, show how your solution directly addresses their specific objection.

Oliv makes this process easier. Its summaries of past calls help identify common objections and how they have been handled before. Plus, Oliv’s pre-call research and real-time guidance give you the info you need to tackle those objections head-on.

It is important to remember that an objection is not a rejection. It is a chance to clarify, build trust, and get your prospect one step closer to signing off on that deal.

4. Active listening is the key

A sales presentation should not feel like a one-way lecture. The best presenters are great listeners. Here is how to go about it:

• Read the room: Is your audience nodding along or checking their watches? Their body language and expressions tell you how they feel about your presentation.
• Do not just hear, listen: Ask clarifying questions to make sure you truly understand concerns or objections. This shows you are invested in solving their problems, not just pushing a sale.
• Be flexible: If you sense confusion or disinterest in a particular area, do not rigidly stick to your script. Adapt. Skip a less-relevant slide, elaborate on a point with a real-world example, or invite more questions.

Active listening helps you build a genuine connection with your prospect. It shows you are responsive to their needs, making your solution feel tailored and increasing their trust.

5. Do not ignore tech preparedness

Nothing derails a great presentation faster than a frozen slide or a microphone that would not work. Do not let tech glitches ruin your flow. Here is how to stay prepared:

• Conduct a pre-show test: Arrive early and test your slides, internet connection, microphone, and any other equipment you will need. Iron out any issues beforehand for a seamless presentation.
• Have a plan B: Even the most prepared can fall victim to tech glitches. Have a printed copy of your slides or be ready to switch to another device or a phone call if needed.

Tech issues can make you seem flustered and unprofessional. By being proactive and having a backup plan, you will exude confidence and keep the focus where it belongs- on the solution you are offering.

Turn your next sales presentation into a successful close

By now, one thing is clear: a sales presentation is not just about fancy slides. It is a strategic tool that can open doors, build trust, and close more deals. Let us recap the essentials:

• Know your audience inside and out. Ditch the generic pitch.
• Tell a compelling story that hooks them from the start.
• Make those visuals work for you. Stick to clean and well-spaced-out designs.
• Practice, practice, practice. Confident delivery is key.
• Embrace questions and objections as opportunities.

Learning these skills takes effort, but the payoff is huge. Remember, a well-crafted and perfectly executed presentation does not just sell a product or service- it wins you the client.

Start refining your presentations today, and let Oliv help you get ahead of the competition. Book a demo to see how.

Related posts

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Top 15 sales automation tools to streamline your workflow in 2024

Harness these sales automation tools to overcome your toughest sales challenges and discover how to choose the right one for your team.

Complete guide to sales communication to win more prospects

Hone your sales communication skills to connect with prospects, build trust, and effectively convey value, leading to more closed deals.

Effective Sales Email Templates for Every Stage of the Sales Cycle

Use sales email templates designed to get responses. Boost your open rates, engagement, and conversions with our ready-to-use formulas.

A detailed sales call planning guide for smarter outreach

Effective sales call planning is essential for creating persuasive pitches and sealing deals. Discover reliable strategies and tips to ace your sales calls, ensuring each interaction is well-prepared and positioned for success in closing deals.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

Microsoft Build 2024

Official microsoft blog, book of news, khan academy, windows omb, full keynote: satya nadella at microsoft build 2024.

Microsoft Build keynote highlights

Keynote Sizzle: Satya Nadella at Microsoft Build 2024

Open Video: Satya Nadella at Microsoft Build 2024

Windows Copilot Runtime: Satya Nadella at Microsoft Build 2024

Infrastructure | Satya Nadella at Microsoft Build 2024

Foundation Models | Satya Nadella at Microsoft Build 2024

Conversational Website: Satya Nadella at Microsoft Build 2024

Khan Academy: Satya Nadella at Microsoft Build 2024

Data | Satya Nadella at Microsoft Build 2024

Real Time Intelligence in Microsoft Fabric: Satya Nadella at Microsoft Build 2024

Toolchain | Satya Nadella at Microsoft Build 2024

GitHub Demo: Neha Batra at Microsoft Build 2024

Copilot | Satya Nadella at Microsoft Build 2024

Copilot Studio: Satya Nadella at Microsoft Build 2024

Closing Video: Satya Nadella at Microsoft Build 2024

Microsoft build image gallery.

Microsoft Chairman and CEO Satya Nadella on stage May 21 at Microsoft Build 2024 in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Rajesh Jha, executive vice president, Experiences + Devices, Microsoft, on stage May 21 at Microsoft Build 2024 in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Jeff Teper, president, Collaborative Apps & Platform, Microsoft, on stage May 21 at Microsoft Build 2024 in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Pavan Davuluri, corporate vice president, Windows + Devices, Microsoft, on stage May 21 at Microsoft Build 2024 in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Kevin Scott, chief technology officer and EVP of AI, Microsoft, on stage with Sal Khan, founder and CEO, Khan Academy, May 21 at Microsoft Build 2024 in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Kevin Scott, chief technology officer and EVP of AI, Microsoft, on stage May 21 at Microsoft Build 2024 in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Scott Guthrie, executive vice president, Cloud+AI, Microsoft, on stage May 22 at Microsoft Build 2024 in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Charles Lamanna, corporate vice president, Business Applications & Platforms, Microsoft, on stage May 22 at Microsoft Build 2024 in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Seth Juarez, program manager, Microsoft, on stage May 22 at Microsoft Build 2024 in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Eric Boyd, corporate vice president, Engineering, on stage May 22 at Microsoft Build 2024 in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Sarah Bird, CPO, Responsible AI, on stage May 22 at Microsoft Build 2024 in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Arun Ulagaratchagan, corporate vice president, Azure Data, Microsoft, on stage May 22 at Microsoft Build 2024 in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Microsoft’s Julia Liuson, president, DevDiv, and John Lambert, corporate vice president, distinguished engineer, Microsoft Security Research, on stage May 22 at Microsoft Build 2024 in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

New Microsoft Fabric workload structure

The new Copilot Studio homepage

Docker Extension for GitHub Copilot

First set of GitHub Copilot Extensions

A peek at the experience of building copilots with agent capabilities using copilot studio.

The startup FROM YOUR EYES has won the 2024 Imagine Cup, taking home the grand prize of $100,000 and a mentorship session with Microsoft Chairman and CEO Satya Nadella

Students compare notes while learning about abstract chemistry using everyday items, a lesson suggested by Khanmigo for Teachers. (Photo by Scott Eklund for Microsoft )

In less than a minute, teachers can access creative lesson plans from Khanmigo for Teachers that save time and delight students. (Photo by Scott Eklund for Microsoft)

Students use marshmallows and water bottles to understand a chemistry concept, a suggestion from khanmigo for teachers. (photo by scott eklund for microsoft ).

Microsoft for Startups Founders Hub new build with AI feature

Paste a permalink, which expands to provide a rich preview from azure devops, microsoft build video gallery.

Introducing Team Copilot

Meeting facilitator in Teams meetings

Meeting facilitator in Teams Rooms

Group collaborator in Teams chats

Project manager in Planner

Introducing Copilot Extensions: GitHub Copilot for Azure

A Day in the Life of Data

Running the World’s Largest AI Supercomputer in the Cloud with Mark Russinovich

Adept is transforming work through AI

Microsoft build news and resources.

• From code to production: New ways Azure helps you build transformational AI experiences
• Unleashing innovation: The new era of compute powering Azure AI solutions
• Introducing GitHub Copilot Extensions: Unlocking unlimited possibilities with our ecosystem of partners
• New ways of development with Copilot and the Power Platform
• Unlock real-time insights with AI-powered analytics in Microsoft Fabric
• Enhancing the future of education with Khan Academy
• Announcing two new tools to streamline startup AI development
• New agent capabilities in Microsoft Copilot unlock business value 
• Unlock a new era of innovation with Windows AI Fabric and Copilot+ PCs
• General availability of .NET Aspire: Simplifying .NET cloud-native development
• Announcing the 2024 Imagine Cup World Champion
• 10 more AI terms everyone should know

Introducing Copilot+ PCs

Security blog, windows experience, windows blog, a new era of ai with copilot from microsoft, copilot+ pcs image gallery.

Microsoft Chairman and CEO Satya Nadella on stage May 20, 2024, at an event in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Yusuf Mehdi, executive vice president, Consumer chief marketing officer, Microsoft, on stage May 20, 2024, at an event in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Carolina Hernandez, principal product manager, Windows AI Experiences, Microsoft, on stage May 20, 2024, at an event in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Carolina Hernandez, principal product manager, Windows AI Experiences, Microsoft, on stage May 20, 2024, at an event in Redmond, Washington.(Photo by Dan DeLong for Microsoft)g)

Pavan Davuluri, corporate vice president, Windows + Devices, Microsoft, on stage May 20, 2024, at an event in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Brett Ostrum, Head of Surface, Microsoft, presents the new Copilot+ PCs on stage May 20, 2024, at an event in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Brett Ostrum, Head of Surface, Microsoft, on stage May 20, 2024, at an event in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Adrienne Brewbaker, director, Microsoft Surface, on stage May 20, 2024, at an event in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Oyin Shenbanjo, senior product manager, Surface, Microsoft, on stage May 20, 2024, at an event in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Erica Arnold, Senior Product Manager, Surface, Microsoft, on stage May 20, 2024, at an event in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Erica Arnold, Senior Product Manager, Surface, Microsoft, on stage May 20, 2024, at an event in Redmond. (Photo by Dan DeLong for Microsoft)

Surface Pro

Surface Pro Summary Sheet

Surface Pro Flex Keyboard

Surface Pro for Enterprise

Surface Laptop

Surface Laptop Summary Sheet

Surface Laptop for Enterprise

Surface Pro and Surface Laptop

Restyle Image

Neural Processing Unit (NPU)

Live Captions

Copilot+ PCs videos

Meet the new Microsoft Surface Laptop

Meet the new Microsoft Surface Pro

Copilot+ pcs additional resources.

• Surface Laptop Fact Sheet
• Surface Pro Fact Sheet
• Accelerating AI in the workplace with the all-new Surface Laptop and Surface Pro
• New Copilot+ PCs bring partner opportunity
• Introducing Windows 11 Next Gen AI features on Copilot+ PCs
• Windows Next Generation AI device hardware requirements
• Copilot+ PC App Partner Summary

Partner press releases

• Dell press release
• HP press release
• Lenovo press release
• Acer press release
• ASUS press release
• Samsung press release
• Qualcomm press release

Share this page:

• Real Estate ›

Commercial Real Estate

Industry-specific and extensively researched technical data (partially from exclusive partnerships). A paid subscription is required for full access.

Quarterly monthly average rent for shopping center space in Orlando, U.S. 2020-2024

The average monthly asking rent in the Orlando, Florida, increased overall between 2020 and 2024. The highest value was observed in the fourth quarter of 2023 at 27.74 U.S. dollars. Subsequently, rents decreased to 26.14 U.S. dollars in the first quarter of 2024. Hawaii, San Francisco, and San Jose were the markets with the highest average shopping center rent in the U.S.

Average monthly asking rent for shopping center space in the retail real estate market in Orlando, Florida, in the United States from 2nd quarter 2020 to 1st quarter of 2024 (in U.S. dollars per square foot)

• Immediate access to 1m+ statistics
• Incl. source references
• Download as PNG, PDF, XLS, PPT

Additional Information

Show sources information Show publisher information Use Ask Statista Research Service

United States

Q2 2020 to Q1 2024

figures have been collected from multiple reports from the same source

*Figures are provisional.

Other statistics on the topic

Food & Beverage

Leading supermarkets in the U.S. 2022, based on retail sales

Retail & Trade

• United States: top 100 retailers 2022, by U.S. retail sales
• Commercial real estate cap rates in the U.S. 2012-2023 with a forecast until 2024
• United States: number of stores of the leading retailers 2022

To download this statistic in XLS format you need a Statista Account

To download this statistic in PNG format you need a Statista Account

To download this statistic in PDF format you need a Statista Account

To download this statistic in PPT format you need a Statista Account

As a Premium user you get access to the detailed source references and background information about this statistic.

As a Premium user you get access to background information and details about the release of this statistic.

As soon as this statistic is updated, you will immediately be notified via e-mail.

… to incorporate the statistic into your presentation at any time.

You need at least a Starter Account to use this feature.

• Immediate access to statistics, forecasts & reports
• Usage and publication rights
• Download in various formats

You only have access to basic statistics. This statistic is not included in your account.

• Instant access  to 1m statistics
• Download  in XLS, PDF & PNG format
• Detailed  references

Business Solutions including all features.

Statistics on " Retail real estate market in the United States "

• Commercial real estate investment value in the U.S. 2019-2023, by property type
• Share of commercial property investments in the U.S. 2020-2023, by asset class
• Change in commercial property investment volumes U.S. 2020-2023, by asset class
• Total return REITs in the U.S. 2018-2023, by property type
• Total retail sales in the United States 1992-2023
• Grocery store sales in the U.S. 1992-2023
• Commercial development prospects in the U.S. 2017-2024
• Volume of shopping center property in the U.S. 2024, by region
• Square footage of retail real estate in the U.S. 2023, by type
• Shopping center property construction in the U.S. in Q1 2024, by region
• Retail real estate under construction in the U.S. 2021-2023, by type
• Retail shopping facility construction costs in the U.S. 2022, by city
• Commercial property investment prospects in the U.S. 2017-2024
• Recommendations to buy, hold or sell retail real estate in the U.S. in 2024, by type
• Recommendations to buy, hold, or sell a retail property in the U.S. 2024, by city
• Retail real estate repeat sales index in the U.S. 1996-2024, per quarter
• Retail real estate repeat sales index in the U.S. 2000-2024, by region
• Retail property investment volumes in major metropolitan areas in the U.S. 2023
• Market cap of leading retail REITs in the U.S. 2019-2023
• Average rent of retail real estate in the U.S. 2023, by property type
• Monthly asking rent of retail real estate in the U.S. 2013-2023
• Average rent of shopping centers in the U.S. 2020-2024, by region
• Retail property leasing activity distribution in the U.S. Q1 2024, by type
• Quarterly shopping center net absorption in the U.S. 2019-2024, per quarter
• Shopping center property net absorption in the U.S. 2021-2024, by region
• Shopping center property net absorption in the U.S. Q1 2024, by market
• Retail real estate vacancy rates in the U.S. 2021-2023, by type

Other statistics that may interest you Retail real estate market in the United States

• Premium Statistic Commercial real estate investment value in the U.S. 2019-2023, by property type
• Premium Statistic Share of commercial property investments in the U.S. 2020-2023, by asset class
• Premium Statistic Change in commercial property investment volumes U.S. 2020-2023, by asset class
• Premium Statistic Total return REITs in the U.S. 2018-2023, by property type
• Premium Statistic Total retail sales in the United States 1992-2023
• Premium Statistic Grocery store sales in the U.S. 1992-2023
• Premium Statistic United States: number of stores of the leading retailers 2022
• Premium Statistic United States: top 100 retailers 2022, by U.S. retail sales

Inventory and construction

• Premium Statistic Commercial development prospects in the U.S. 2017-2024
• Premium Statistic Volume of shopping center property in the U.S. 2024, by region
• Premium Statistic Square footage of retail real estate in the U.S. 2023, by type
• Premium Statistic Shopping center property construction in the U.S. in Q1 2024, by region
• Premium Statistic Retail real estate under construction in the U.S. 2021-2023, by type
• Premium Statistic Retail shopping facility construction costs in the U.S. 2022, by city

Investment market

• Premium Statistic Commercial property investment prospects in the U.S. 2017-2024
• Premium Statistic Recommendations to buy, hold or sell retail real estate in the U.S. in 2024, by type
• Premium Statistic Recommendations to buy, hold, or sell a retail property in the U.S. 2024, by city
• Premium Statistic Retail real estate repeat sales index in the U.S. 1996-2024, per quarter
• Premium Statistic Retail real estate repeat sales index in the U.S. 2000-2024, by region
• Premium Statistic Retail property investment volumes in major metropolitan areas in the U.S. 2023
• Premium Statistic Commercial real estate cap rates in the U.S. 2012-2023 with a forecast until 2024
• Premium Statistic Market cap of leading retail REITs in the U.S. 2019-2023

Leasing market

• Premium Statistic Average rent of retail real estate in the U.S. 2023, by property type
• Premium Statistic Monthly asking rent of retail real estate in the U.S. 2013-2023
• Premium Statistic Average rent of shopping centers in the U.S. 2020-2024, by region
• Premium Statistic Retail property leasing activity distribution in the U.S. Q1 2024, by type
• Premium Statistic Quarterly shopping center net absorption in the U.S. 2019-2024, per quarter
• Premium Statistic Shopping center property net absorption in the U.S. 2021-2024, by region
• Premium Statistic Shopping center property net absorption in the U.S. Q1 2024, by market
• Premium Statistic Retail real estate vacancy rates in the U.S. 2021-2023, by type

Further Content: You might find this interesting as well

Got any suggestions?

We want to hear from you! Send us a message and help improve Slidesgo

Top searches

Trending searches

15 templates

26 templates

49 templates

american history

76 templates

great barrier reef

17 templates

39 templates

Product Launch Marketing Plan

It seems that you like this template, product launch marketing plan presentation, free google slides theme and powerpoint template.

Time to launch the product you have been working on for a long time! Design your marketing plan with these cool presentation templates to make your clients get as excited as you are. Freepik Stories illustrations will make your strategy even more professional and creative.

Features of this template

• A creative design with Stories illustrations and highlighted expanded subtitles
• 100% editable and easy to modify
• 28 different slides to impress your audience
• Contains easy-to-edit graphics such as tables, charts, diagrams and maps
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Uses illustrated concepts from Storyset : editable color, different backgrounds, animated illustrations
• Uses illustrated concepts from Storyset: editable color, different backgrounds, animated illustrations
• Designed to be used in Google Slides and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the free resources used

How can I use the template?

Am I free to use the templates?

How to attribute?

Attribution required If you are a free user, you must attribute Slidesgo by keeping the slide where the credits appear. How to attribute?

Related posts on our blog.

How to Add, Duplicate, Move, Delete or Hide Slides in Google Slides

How to Change Layouts in PowerPoint

How to Change the Slide Size in Google Slides

Related presentations.

Premium template

Unlock this template and gain unlimited access

Register for free and start editing online

• DECT Phones
• Conference Phones
• Phone Accessories
• Teams Rooms System
• Zoom Rooms System
• Room System Accessories
• Room Scheduling
• USB Cameras & BYOD Kits
• Teams Phones
• Zoom Phones
• Speakerphones
• Bluetooth Wireless Headsets
• DECT Wireless Headsets
• Wired Headsets
• USB Cameras
• Headset Selector NEW
• Wireless Presentation
• Room Sensor
• Device Management Platform (YDMP)
• Management Cloud Service (YMCS)
• USB Connect Management
• Teams Phone
• Live Demo Service
• Ceiling Device Calculator
• Room Configurator
• Zoom Meetings
• RingCentral Rooms
• RingCentral Phone
• Manufacturing
• Future Workers
• Headset&Handset
• Personal Collaboration
• Desktop Video
• 3CX Solution
• Extron Solution
• BroadSoft Solution
• Metaswitch Solution
• BlueJeans Solution
• Support Home
• Submit a Ticket
• Knowledge Base
• Apply for License
• Maintenance
• Partner PrimeCare Service
• Headset Compatibility
• Headset Resource Center
• Certification Portal
• Learning Center
• Training List
• Security&Compliance
• Security Advisories
• Security Support Period
• End-of-Life Policy
• PSTI Conformity Statement
• Partner Center
• Channel Partners
• Technology Partners
• Carrier and ITSP Partners
• Program Overview
• Authorized Online Reseller
• Unauthorized Yealink Online Reseller
• Find an Authorized Online Reseller
• Become an Authorized Online Reseller
• Opportunity Registration
• Junior Certified IP Phone Engineer
• Senior Certified IP Phone Engineer
• Certified IP Phone Sales Engineer
• Yealink Microsoft Teams Solution Sales Course
• Yealink Microsoft Teams Solution Technical Course
• Certified Headset Solution Specialist
• Certified Headset Solution Professional
• Certified Multicell Engineer
• Company Profile
• Company Honors
• Sustainable Development
• Privacy Statement
• News Center
• Customer Stories
• Why Unified Communications
• Why Video Collaboration
• On-Premise and Hosted Service
• Contact Sales
• Contact Support
• Products 
• Solutions 
• Support 
• Partners 
• Company 
• IP Phone 
• Microsoft | Zoom Device 
• Headset | Webcam 
• Management Platform 
• Intelligent Room Device 
• Products A-Z 
• EoL Products 
• Accessories 
• Microsoft Solutions 
• Zoom Solutions 
• RingCentral Solutions 
• By Industry 
• By Scenario 
• For Strategic Partners 
• Helpdesk 
• Yealink Academy 
• Resource Center 
• Trust Center 
• Policy Center 
• Online Reseller 
• Certified IP Phone Engineer 
• Microsoft Solution Certified Program 
• Certified Headset Solution Program 
• Certified Multicell Engineer Program 
• About Yealink 
• News & Insights 
• Perspectives 
• Contact Us 

Yealink End-of-Sale Announcement of WPP20/WPP30 in the United States Market

Dear Customers,

We hereby announce that Yealink will no longer sell WPP20/WPP30 products as standalone devices or in combination with corresponding video conferencing systems into the United States market.  Yealink remains committed to providing the WPP20/WPP30 products to other regions around the world.  Sales outside of the United States will continue unaffected.  We will further continue to support Yealink products according to our product life cycle policy, which can be found at this link: Yealink's Product Life Cycle Policy.

Yealink remains committed to providing excellent products and services to our global customers.  Thank you for your continued trust in Yealink.

Notification Date: April 25, 2024

Effective Date: April 25, 2024

Yealink Network Technology Co., Ltd.

All rights reserved.

Yealink Product Recall Notice of WPP20/WPP30 for the US market

Dear Yealink Distributors in the US，

Yealink requests your immediate attention regarding the Yealink WPP20 and WPP30 products in your inventory.  Effective immediately, we kindly request that you recall all WPP20 and WPP30 products in your inventory, and send all such products back to Yealink.  Yealink’s logistics team will be available to assist.

This recall is related to Yealink’s decision to cease all sales of its WPP20 and WPP30 products in the United States effective April 25, 2024.  For more information, please refer to Yealink’s announcement on its official website ( https://www.yealink.com/en/product-detail/wireless-presentation-wpp30-eol ).

We thank you for your understanding and cooperation. If you have any questions, please call your local Yealink sales representative.