best sales presentation examples

10 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips]

Published: August 17, 2022

While many salespeople focus on making their sales decks flashy, fun, and exciting, they do little to ensure that their presentations address the prospect's top concerns and offer an irresistible solution.

As a result, many presentations are met with wishy-washy responses that drag along the sales process and waste valuable time.

What does a great sales deck look like? We'll take a look at some of the best, and provide tips for creating your own stellar sales deck and presentation.

What is a sales deck?

A sales deck is a slide presentation (e.g., PowerPoint, Keynote, etc.) used to supplement a sales pitch. The sales pitch, given by a salesperson to a prospect, often includes an overview of the product or service, offers a value proposition and solution for the prospect, and includes examples of success stories from other clients.

The primary purpose of a sales deck and presentation is to introduce a solution (ie, your pitch ) that ultimately leads the prospect to purchase from your company.

If you've done everything right during the discovery process — digging deep into your prospect's challenges and understanding exactly what they need — only to get a noncommittal response, then your presentation needs some major adjusting.

10 Free PowerPoint Templates

Download ten free PowerPoint templates for a better presentation.

• Creative templates.
• Data-driven templates.
• Professional templates.

You're all set!

Click this link to access this resource at any time.

Sales Deck vs Pitch Deck

A sales deck is a pitch meant to convince a prospect to make a purchase by showcasing your product features, benefits, and value proposition.

A pitch deck , on the other hand, is usually created for investors who want to learn more about your company, vision, products, financials, and target audience. Think of the pitch deck more like a synthesized version of your business plan.

Ready to see some sales deck examples? Here are a few of the best, in no particular order.

Sales Deck Examples

• UpstartWorks
• Attention Media
• Leadgeeks.io

1. Leadnomics Sales Deck by Katya Kovalenko

Leadnomics has done something few companies successfully do in presentations: Showcase their brand identity.

The internet marketing agency hired a designer to create a sales deck that reflected their sleek, techie brand.

So while prospects learn about Leadnomics and what it offers, they can also get a peek into what it represents as a brand.

2. UpstartWorks Sales Deck by BrightCarbon

This slide deck for UpstartWorks starts with an image of the road to success, followed by a value proposition and a list of benefits buyers can enjoy from working with the company. They provide an overview of what they deliver to customers, who their clients are, and the results their customer base has seen.

The sales deck touches on all the key points a sales presentation should cover. And when it includes graphics and logos, they are clearly organized and not cluttered.

3. QS Sales Deck by BrightCarbon

QS , a platform that ranks colleges and universities, effectively uses icons and visuals throughout its sales deck to communicate its messages. At just a few slides, this is one of the shortest sales decks featured on this list.

If you’re going to make your sales deck short, make sure the information you include gets straight to the point, and be sure to front-load the most important information.

In terms of content, QS showcases its features, value proposition, and client impact.

4. Attention Media Sales Deck by Slides

Attention Media , a B2B creative agency, hired a presentation design agency to create a sales deck that features statistics and reasons businesses should work with them.

Key figures and messages are either in a bold, large, or bright font to make them stand out from the rest of the text.

While their slide deck is on the shorter side (the typical presentation is around 10 to 15 slides ), they include intriguing visuals and statistics that grab attention and keep viewers interested.

5. Freshworks Sales Deck by BrightCarbon

Freshworks is a B2B software platform that promises an all-in-one package for businesses. Its sales deck emphasizes simple text and organization. The problem and solution are introduced using graphics, which makes the text easier for readers to prioritize.

They include a dedicated slide to their mobile app, one of the product’s key differentiators and most salient benefits. The following slides provide a step-by-step walkthrough of how customers are onboarded and what they can expect on a regular basis.

Since the slides aren’t text-heavy, the salesperson can easily elaborate and answer any questions the prospect might have.

6. Soraa Sales Deck by BrightCarbon

Soraa , a lighting company, starts its sales deck with a visually appealing table of contents that contains three items: “Quality of light,” “Simply perfect light,” and “Why Soraa?”

The brand then dives into what its prospects care about most: How the light will look in their spaces and how they can apply Soraa’s offerings to their specific use case. It sprinkles in the benefits of using Soraaa as a lighting supplier. And it does this all while maintaining its strong branding.

7. Planetly Sales Deck by OCHI Design

The first thing Planetly does in its sales presentation is present an eye-catching statistic about customers wanting more eco-friendly brands. Then, they present the reasons behind that data.

The deck doesn't overwhelm prospects with too much text, opting for more graphics and visuals instead. It introduces a hard-hitting stat about the problem their prospect is facing, engages them by asking a question, and provides a solution to the issue.

The slide deck continues to outline specific product details and what sets the solution apart from others, ultimately leading to a slide that represents the expected outcome for the prospect.

8. MEOM Sales Deck by Katya Kovalenko

What you’ll first notice when scrolling through MEOM's sales deck is that it’s straightforward and easy to scan.

The brand kept it simple with their deck, making it easier for consumers to take in the information. Too often, companies overload their decks with information, and by the end of the presentation, consumers can’t remember anything.

On every slide, MEOM has one main message with supporting information in smaller font. In addition, the brand incorporates a detailed look at one of its staff members — a powerful tool when trying to attract consumers.

9. Leadgeeks.io Sales Deck by Paweł Mikołajek

Sometimes, the best way to explain a concept is through a series of process maps and timelines. In this sales deck, Leadgeeks.io takes this approach to explain its product process and onboarding process.

This method helps consumers visualize how this software will help them reach their goals and how they can adopt it at their business.

10. Accern Sales Deck by Katya Kovalenko

Similar to Leadnomics, software company Accern puts its branding at the forefront of the sales deck.

In addition to the use of design to make the sales deck stand out, Accern also highlights customer case studies in its deck, another form of social proof that shows the success other customers have found with this tool.

Each of these presentations provides a general overview of the products, problems, and solutions, and they can easily be tailored and customized to each prospective company. A custom presentation not only piques the prospect's interest but also increases the likelihood that they'll buy from you.

Curious as to how you can word your presentation during your meeting with prospects? Below, we go over the best examples we’ve seen so far.

Download Now: Free Elevator Pitch Templates

E-pitch templates to better sell your product, fund your business, or network.

• 4 Fundraising Pitch Templates
• 2 Networking Pitch Templates
• 2 Sales Pitch Templates

Example Sales Presentation

While there are plenty of videos online on how to deliver a sales presentation, there aren’t quite as many live sales presentations to watch.

That’s because sales presentations are delivered in the privacy of a meeting between the sales rep and the prospect, and are often not recorded with the intention of sharing online.

As a sales rep, though, you have an excellent resource for inspiration: explainer videos. Companies publish explainer videos to pitch their products to qualified leads. (Sound familiar?) Use the below examples to hone your own pitch to buyers, and pay close attention to the structure of each video.

This explainer video for Leadjet starts with an urgent problem: Finding leads on LinkedIn and moving them to a CRM loses valuable time and minimizes lead opportunities. Leadjet then presents its product as the solution.

The video jumps into the benefits users can enjoy, such as synchronizing conversations over both your CRM and LinkedIn, keeping the lead status updated, and adding custom details. In this video, Leadjet follows the ideal sales presentation structure: problem, solution, and benefits.

2. Node Influencer App

The Node influencer app allows small business owners to connect with influencers on social media. It starts its video with a simple question: “Looking to promote your brand with social influencers?” The presentation effectively identifies and addresses the target market before pitching the product to viewers.

This presentation is more tutorial-based, making it ideal inspiration if you’re creating a sales deck for someone who’s closer to making a decision. People most often want to see actionable demos when they’re ready to choose a provider.

This explainer video from Upsend, a former customer service software, begins with a problem: Most customers want instant responses to their queries, but customer service systems can be expensive for new companies. Enter Upsend.

The presenter addresses the target market — startups and small businesses — while assuaging their concerns about budget. In addition, it covers the most important features of the platform and the end result for the user. If Upsend were still available, this would be a product a new business would immediately want to add to their tech stack.

4. Algoplanner

Within a few seconds of the start of this presentation, Algoplanner drives home the critical urgency of adopting a supply chain software. It uses a scary number to pull your attention, citing a possible “loss of millions of dollars” if you fail to adopt the right tool.

It then introduces its product with a breakdown of what the software can do for users. Plus, it provides powerful stats to back up its claims, including that users can reduce automation development costs by 80%. The call to action at the end is powerful and simple, telling viewers to schedule a demo.

Sales Deck Presentation Tips

Ready for your presentation? Sticking to these five simple sales presentation guidelines, recommended by Marc Wayshak , will help you blow your competition away while dramatically increasing your chances of closing the sale.

1. Lead with solutions.

Have you ever met with a prospect who was excited about your product or service – and used your presentation to keep on selling? This is called over-selling, and it's the leading cause of death for sales presentations.

When you start your presentation, first lead with solutions. Don't talk about the benefits of your product's features or tell the prospect how great your company is.

Simply dive into how you're going to solve the deepest frustration your prospect is facing right now.

2. Incorporate case studies.

Once you've addressed the specific solutions you can provide to the prospect, it's time to add some color to your presentation.

Turn your sales presentation into an engaging story by sharing case studies of similar prospects and the results they've achieved with your help.

This step is important for building trust and credibility with the prospect. At the same time, case studies bring your solutions to life in the real world, making your presentation more engaging.

3. Ask for feedback throughout.

Most presentations are a one-way monologue by the salesperson. This approach is boring – and it's certainly no way to connect with a prospect.

Instead, ask short questions throughout your presentation like "Does that make sense?" or "Can you see how this would work for you?" Asking for feedback periodically ensures your prospect stays on the same page.

4. Welcome interruptions.

If you want to close more sales, you have to care about what your prospect is thinking throughout your presentation.

Any interruption is the perfect opportunity to find out. Whenever a prospect interrupts you – either with a verbal remark or subtle shift in their facial expression or posture – stop immediately.

Acknowledge the interruption, and welcome the opportunity to explore it with the prospect. Never ignore signals just to stay on a roll and conclude your point. Invite prospects to ask their questions or share their concerns.

The opportunity to respond to those concerns is always more valuable than whatever you were about to say.

5. Wrap it up quickly.

Your presentation should be ASAP: as short as possible.

It's natural for salespeople to get excited about what they have to share, but this causes most of them to ramble on for far too long.

Prospects only care about themselves and their challenges. Present the information they'll be interested in and nothing more.

Practice your next sales presentation with a colleague or friend and ask for their honest feedback on its length.

Sales Deck Template

Ready to start creating your own sales deck? Get started with these free templates .

It includes ten Powerpoint templates, each with a different focus.

hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '2d0b5298-2daa-4812-b2d4-fa65cd354a8e', {"useNewLoader":"true","region":"na1"});

How to find a sales deck template.

Haven’t found what you’re looking for? Here are additional resources to find a sales deck.

This presentation platform allows you to pick from hundreds of templates and fully customize the template you choose. The best part? It’s free and offers premium packages for teams who want analytics, multiple users, and live video collaboration.

On this graphic design platform, you can search through countless presentation templates and customize them. Canva also offers extensive collaboration features, such as file sharing and commenting.

Get Inspired With These Sales Presentations

When delivering a sales presentation to a prospect, you can do so with the knowledge that thousands and millions of others have been in the same position as you. Luckily, we can see their work online to guide our sales deck creation process. Use these decks to structure your own, and you’ll be well on the road to closing more deals and exceeding your quota.

Editor’s Note: This post was originally published in April 2019 and has been updated for comprehensiveness.

Don't forget to share this post!

Related articles.

15 Sales Presentation Techniques That Will Help You Close More Deals Today

9 Ways to End Your Sales Presentation With a Bang

7 Apps That Help Salespeople Become Even Better Speakers

7 Secrets of a Winning Capabilities Presentation

Insight Selling: The 8-Slide Framework for a Better Pitch

The Best Work-Appropriate GIFs to Use in Your Next Sales Slide Deck

How to Make a Business Presentation in 7 Easy Steps [Free Business Presentation Templates]

The 8 Types of Presentation Styles: Which Category Do You Fall Into?

How to Handle Difficult Sales Calls Like a Pro

Technology Give You the Middle Finger in a Demo? 7 Reactions to Avoid

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Popular Templates
• Accessibility
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Marketing 15 Sales Presentation Examples to Drive Sales

15 Sales Presentation Examples to Drive Sales

Written by: Danesh Ramuthi Oct 31, 2023

A sales presentation is not merely a brief introduction to a product or service. It’s a meticulously constructed sales pitch tailored to showcase the unique features and key elements of what’s being offered and to resonate deeply with the prospective customers. 

But what stands out in the best sales presentation is their ability to weave an engaging story, integrating customer testimonials, success stories and sales performances to maintain the audience’s attention span and to persuade them to take action. 

The right tools, like those provided by Venngage presentation Maker and its sales presentation templates , can greatly aid in this endeavor. The aim is to have a presentation memorable enough that it lingers in the minds of potential clients long after the pitch. 

Its ultimate aim is not just to inform but to persuasively secure the audience’s commitment.

Click to jump ahead:

6 Sales presentation examples

What to include and how to create a sales presentation, sales presentation vs pitch deck.

• Final thoughts

A sales presentation can be the differentiating factor that turns a potential client into a loyal customer. The manner in which a brand or individual presents their value proposition, product, or service can significantly impact the buying decisions of their audience.

Hence, drawing inspiration from various sales presentation examples can be an instrumental step in crafting the perfect pitch.

Let’s explore a few examples of sales presentations that cater to different needs and can be highly effective when used in the right context.

Clean sales presentation examples

The concept of a “clean” sales presentation reflects more than just its visual aesthetic; it captures an ethos of straightforward, concise and effective communication. A clean presentation offers a professional and efficient way to present your sales pitch, making it especially favorable for brands or individuals looking to be perceived as trustworthy and reliable.

Every slide in such a presentation is meticulously designed to be aesthetically pleasing, balancing visuals and text in a manner that complements rather than competes.

Its visual appeal is undeniably a draw, but the real power of a clean sales presentation lies in its ability to be engaging enough to hold your audience’s attention. By minimizing distractions, the message you’re trying to convey becomes the focal point. This ensures that your audience remains engaged, absorbing the key points without being overwhelmed.

A clean design also lends itself well to integrating various elements such as graphs, charts and images, ensuring they’re presented in a clear and cohesive manner. In a business environment where attention spans are continually challenged, a clean presentation stands as an oasis of clarity, ensuring that your audience walks away with a clear understanding of what you offer and why it matters to them.

Minimalist sales presentation examples

Minimalism, as a design and communication philosophy, revolves around the principle of ‘less is more’. It’s a bold statement in restraint and purpose. In the context of sales presentations, a minimalist approach can be incredibly powerful.

It ensures that your content, stripped of any unnecessary embellishments, remains at the forefront. The primary objective is to let the core message shine, ensuring that every slide, every graphic and every word serves a precise purpose.

This design aesthetic brings with it a sense of sophistication and crispness that can be a potent tool in capturing your audience’s attention. There’s an inherent elegance in simplicity which can elevate your presentation, making it memorable.

But beyond just the visual appeal, the minimalist design is strategic. With fewer elements on a slide, the audience can focus more intently on the message, leading to better retention and engagement. It’s a brilliant way to ensure that your message doesn’t just reach your audience, but truly resonates with them.

Every slide is crafted to ensure that the audience’s focus never wavers from the central narrative, making it an excellent choice for brands or individuals seeking to create a profound impact with their pitches.

Simple sales presentation examples

A simple sales presentation provides a clear and unobstructed pathway to your main message, ensuring that the audience’s focus remains undivided. Perfect for highlighting key information, it ensures that your products or services are front and center, unobscured by excessive design elements or verbose content.

But the beauty of a simple design is in its flexibility. With platforms like Venngage , you have the freedom to customize it according to your brand voice and identity. Whether it’s adjusting text sizes, incorporating vibrant colors or selecting standout photos or icons from expansive free stock libraries, the power to enhance and personalize your presentation lies at your fingertips.

Creating your ideal design becomes a seamless process, ensuring that while the presentation remains simple, it is every bit as effective and captivating.

Professional sales presentation example

A professional sales presentation is meticulously crafted, reflecting the brand’s guidelines, voice and core values. It goes beyond just key features or product benefits; it encapsulates the brand’s ethos, presenting a cohesive narrative that resonates deeply with its target audience.

For sales professionals, it’s more than just a slide deck; it’s an embodiment of the brand’s identity, from the great cover image to the clear call to action at its conclusion.

These presentations are tailored to address potential pain points, include sales performances, and present solutions in a compelling and engaging story format. 

Integrating elements like customer success stories and key insights, ensuring that the presentation is not just good, but memorable.

Sales performance sales presentation example

A company’s sales performance presentation is vital to evaluate, refine and boost their sales process. It’s more than just numbers on a slide deck; it’s a comprehensive look into the effectiveness of sales campaigns, strategies and the sales team as a whole.

This type of sales presentation provides key insights into what’s working, what isn’t and where there’s potential for growth.

It’s an invaluable tool for sales professionals, often serving as a roadmap guiding future sales pitches and marketing campaigns.

An effective sales performance presentation might begin with a compelling cover slide, reflecting the brand’s identity, followed by a brief introduction to set the context. From there, it delves into specifics: from the sales metrics, customer feedback and more.

Ultimately, this presentation is a call to action for the sales team, ensuring they are equipped with the best tools, strategies and knowledge to convert prospective customers into paying ones, driving more deals and growing the business.

Testimonial-based sales presentation examples

Leveraging the voices of satisfied customers, a testimonial-based sales presentation seamlessly blends social proof with the brand’s value proposition. It’s a testament to the real-world impact of a product or service, often making it one of the most effective sales presentation examples. 

By centering on customer testimonials, it taps into the compelling stories of those who have experienced firsthand the benefits of what’s being offered.

As the presentation unfolds, the audience is introduced to various customer’s stories, each underscoring the product’s unique features or addressing potential pain points.

These success stories serve dual purposes: they not only captivate the audience’s attention but also preemptively handle sales objections by showcasing how other customers overcame similar challenges.

Sales professionals can further augment the presentation with key insights derived from these testimonials, tailoring their sales pitch to resonate deeply with their potential clients.

Creating a good sales presentation is like putting together a puzzle. Each piece needs to fit just right for the whole picture to make sense. 

So, what are these pieces and how do you put them together? 

Here, I’ll break down the must-have parts of a sales presentation and give you simple steps to build one. 

What to include in a sales presentation?

With so much information to convey and a limited time to engage your audience in your sales presentation, where do you start?

Here, we’re going to explore the essential components of a successful sales presentation, ensuring you craft a compelling narrative that resonates with your prospects.

• A captivating opening slide: First impressions matter. Start with a great cover image or slide that grabs your audience’s attention instantly. Your opening should set the tone, making prospects curious about what’s to come.
• Data-driven slides: Incorporate key points using charts, graphs, infographics and quotes. Instead of flooding your slides with redundant information, use them as a tool to visually represent data. Metrics from your sales dashboard or third-party sources can be particularly illuminating.
• Social proof through testimonials: Weave in testimonials and case studies from satisfied customers. These success stories, especially from those in the same industry as your prospects, act as powerful endorsements, bolstering the credibility of your claims.
• Competitive context: Being proactive is the hallmark of savvy sales professionals. Address how your product or service fares against competitors, presenting a comparative analysis. 
• Customized content: While using a foundational slide deck can be helpful, personalizing your presentation for each meeting can make all the difference. Whether it’s integrating the prospect’s brand colors, industry-specific data or referencing a past interaction, tailored content makes your audience feel acknowledged.
• Clear path to the future: End by offering a glimpse into the next steps. This can include a direct call to action or an overview of the onboarding process. Highlight the unique value your company brings post-sale, such as exceptional training or standout customer support.
• Keep it simple: Remember, simplicity is key. Avoid overcrowding your slides with excessive text. Visual data should take center stage, aiding in comprehension and retention. 

Related: 120+ Presentation Ideas, Topics & Example

How to create a sales presentation? 

Crafting a good sales presentation is an art that blends structure, content and design. 

A successful sales presentation not only tells but also sells, capturing the audience’s attention while conveying the main message effectively. 

Here’s a step-by-step guide to ensure that your sales deck becomes a winning sales presentation.

1. Find out your ideal audience

The first step to any effective sales pitch is understanding your audience. Are you presenting to prospective customers, potential clients or an internet marketing agency? Recognize their pain points, buying process and interests to craft a message that resonates. This understanding ensures that your presentation is memorable and speaks directly to their unique needs.

2. Pick a platform to Use

Depending on your target audience and the complexity of your sales literature, you might opt for Venngage presentation maker, PowerPoint templates, Google Slides or any tools that you are comfortable with. Choose a tool that complements your brand identity and aids in keeping your audience’s attention span engaged.

3. Write the ‘About Us’ section

Here’s where you build trust. Give a brief introduction about your organization, its values and achievements. Highlight key elements that set you apart, be it a compelling story of your brand’s inception, a lucrative deal you managed to seal, or an instance where an internet marketing agency hired you for their needs.

4. Present facts and data

Dive deep into sales performance metrics, client satisfaction scores and feedback. Use charts, graphs and infographics to visually represent these facts. Testimonials and customer success stories provide that added layer of social proof. By showcasing concrete examples, like a customer’s story or feedback, you give your audience solid reasons to trust your product or service.

5. Finish with a memorable conclusion & CTA

Now that you’ve laid out all the information, conclude with a bang. Reiterate the value proposition and key insights you want your audience to remember. Perhaps share a compelling marketing campaign or a unique feature of your offering.

End with a clear call to action, directing your prospects on what to do next, whether it’s downloading further assistance material, getting in touch for more deals or moving further down the sales funnel .

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Sales presentation and the pitch deck may seem similar at first glance but their goals, focuses, and best-use scenarios differ considerably. Here’s a succinct breakdown of the two:

Sales Presentation:

• What is it? An in-depth dialogue designed to persuade potential clients to make a purchase.
• Focuses on: Brand identity, social proof, detailed product features, addressing customer pain points, and guiding to the buying process.
• Best for: Detailed interactions, longer meetings and thorough discussions with potential customers.
• Example: A sales rep detailing a marketing campaign to a potential client.

Pitch Deck:

• What is it? Pitch deck is a presentation to help potential investors learn more about your business. The main goal isn’t to secure funding but to pique interest for a follow-up meeting.
• Focuses on: Brand voice, key features, growth potential and an intriguing idea that captures the investor’s interest.
• Best for: Initial investor meetings, quick pitches, showcasing company potential.
• Example: A startup introducing its unique value proposition and growth trajectory to prospective investors.

Shared traits: Both aim to create interest and engagement with the audience. The primary difference lies in the intent and the audience: one is for selling a product/service and the other is for igniting investor interest.

Related: How to Create an Effective Pitch Deck Design [+Examples]

Final thoughts 

Sales presentations are the heart and soul of many businesses. They are the bridge between a potential customer’s needs and the solution your product or service offers. The examples provided—from clean, minimalist to professional styles—offer a spectrum of how you can approach your next sales presentation.

Remember, it’s not just about the aesthetics or the data; it’s about the narrative, the story you tell, and the connection you establish. And while sales presentations and pitch decks have their distinct purposes, the objective remains consistent: to engage, persuade and drive action.

If you’re gearing up for your next sales presentation, don’t start from scratch. Utilize Venngage presentation Maker and explore our comprehensive collection of sales presentation templates .

Discover popular designs

Infographic maker

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

8 Effective Sales Presentation Examples to Boost Your Close Rate

Winning sales presentations turn prospects into customers. But, constructing a winning presentation is often a source of dread for many sales folks. What is the perfect number of slides? Which is the best order? Should it be hyper-branded or simple?

Or, should we even be using slide decks at all in 2024?

Now, if you want to make the journey collaborative, or want to gain access to cool insights like whether they even looked at your presentation, the static deck just won't cut it.

Designing a beautiful and highly personalized sales presentation is great, but access to behavioral analytics through digital links is super powerful. Knowing whether the buyer clicked on that presentation, and then how long they viewed it, can help shape those next steps in your sales cycle.

In fact, by 2025, 80 percent of B2B sales interactions will happen in these digital channels, according to Gartner . This means that presenting your pitch digitally unlocks new opportunities to engage and collaborate with your buyer. Ultimately, this will help you close deals much faster.

Sales professionals of all types, from SDRs to Customer Success, make pitches at different points in the sales cycle. That's why it's super important to create presentations that are both enjoyable for buyers to watch and easy for sellers to navigate—especially if they’re pitching multiple times a day!

Sales Presentation Vs. Sales Pitch: Are They the Same?

Presentation? Pitch? What’s the difference? These two sales practices are often referred to interchangeably, but they’re not exactly the same.

Generally, a pitch is when you’re closing the deal. It’s short and effective—highlighting the benefits and value of the product and offering the sale. Now, it is also technically a sales presentation, but it’s not a “sales presentation.”

The sales presentation comes earlier in the process when you’re looking to get buyers interested in your product/service. Every good sales presentation gives prospects confidence in your brand and helps develop the customer relationship. It emphasizes the value your product delivers and provides clear direction for the next step in the sales process.

So really, the key differentiator between these two sales activities is the point in the sales process—the presentation introduces your product, and the pitch closes out the deal. This shifts your purpose and your approach when creating a presentation vs. pitch deck.

To create the best sales pitch ever, you can head over to our ultimate guide . But first things first. Let’s build a winning sales presentation that makes potential customers beg to buy.

6 Key Components of a Winning Sales Presentation

While there's no "one way" to make a pitch presentation, there are a few core ingredients that can transform a bland presentation into a show-stopping performance.

To keep your buyers engaged and prevent them from nodding off, make the presentation more interactive by fostering a conversation, using eye-catching visuals that leave an impression, and pacing your delivery to keep the energy level high.

1. Start Strong: Cover Slide + Confidence

First impressions matter. Your first slide and the first few moments of your delivery will shape perceptions and affect the ultimate success or failure of your sales presentation.

Your cover slide should instantly capture the audience's attention and convey your brand and industry. Later, we’ll explore some stellar examples. For now, just make sure your audience has a good idea of who you are and what you do from the very beginning—and make it interesting. Images are great at this.

Regarding your delivery, confidence is key — key— to both your sales career and presentation. The confidence you project about your solution will transfer to prospects, reducing their concerns and supporting an overall positive experience.

But you can’t get by on cover slides and confidence alone.

2. Sell Solutions (+ Value), Not Products

Gone are the days when you could simply shout that your product was the greatest thing since sliced bread—and expect customers to believe you.

Times have changed. Value-based selling is in . Today, the best approach is to inform your buyer with the right message through the right media, selling your solution and not your product.

In your sales presentation, make sure that each product feature that you include has a clear benefit for your prospective buyer. And don't just list the features. Explain why they make your product better, in the simplest way possible.

If your lead generation process produced high-quality leads, and your pre-presentation research uncovered pain points, you should have a pretty good idea what this prospective customer needs—and how your product can solve the issue.

At the end of the day, people want to know what's in it for them and how your product/service will make their lives better. Sell them the solution. The product is just a bonus.

3. Tell a Story

People remember stories. They’re more engaging than stats and figures—and humans connect with humans, not numbers. Research by cognitive psychologist Jerome Bruner suggests that facts are 22 times more likely to be remembered if they’re part of a story .

You want to harness that power for your sales presentation.

Consider your top-shelf customer success stories—or even the customer you just closed yesterday, who solved a major pain point with your solution. The key here is to find past customer situations that your current prospect can identify with. Maybe they serve a similar market niche, or are both struggling to keep their fully-remote team afloat.

Or, maybe, you want to tell your company’s story. Close itself started as a solution to our founders’ frustrations with existing sales CRMs.

Like any great story, you need an arc, characters, conflict—and a resolution. Include whatever graphs and metrics you think add value to the presentation. The numbers don’t speak for themselves, but they do play a supporting role to your storyline.

Turn your case study into a case story, illustrating how your product has helped someone else, and prepare to hook your target audience.

4. Keep It Simple

Be concise. Make your key points digestible. Prospects should be able to quickly scan your sales presentation—and then get back to the conversation.

However, many companies that offer complex products, such as software, tend to overcomplicate the delivery. Most buyers don’t have time to read white papers or long-winded info about your technical specs. Those details can come later.

There are ways to present content while neither boring nor overwhelming your audience:

• Video: Sixty-six percent of people will watch a company’s entire video if it’s less than 60 seconds. Give them something they can quickly digest, that effectively highlights your value prop and most important product features.
• Interactive demos: a great alternative to video calls, ideal with async presentations. You can use interactive demo software like Navattic or Walnut to let your buyer learn about your product on their terms, in their own time.

Whatever you do, get to the point. Time and attention spans are short. Be succinct.

Visually, don’t give your PowerPoint presentation the crafting kindergartner upgrade. Brand colors and fonts should be established early and kept consistent throughout.

In short—less is more. Don’t exhaust your audience visually or mentally.

5. Include the Proof

Your audience wants to know that your solution works. They also want to feel confident about their decision to pursue your product over the competition. How can you help ease these concerns? Include evidence in your sales presentation.

Social proof establishes your credibility and showcases how your solution has transformed the work lives of your customers. It’s an important element in building trust between you and your prospect . Social proof can include media mentions, G2 reviews, social media engagement, customer testimonials, and more.

Recent data from Statista, as of September 2023, indicates a shift in consumer behavior. Their survey, conducted among 10,021 consumers, revealed that 53 percent of U.S. respondents rely on search engines like Google for information about products. This highlights the evolving landscape of consumer trust and information sourcing.

Additionally, 34 percent of consumers used customer reviews as a source of information. This underscores the continued importance of positive reviews and testimonials in fostering trust in a business. The customer success story you've shared can be further enriched by integrating these insights, demonstrating not only the value of customer reviews but also the growing reliance on digital search engines for product information.

Including social proof in your presentation demonstrates how well your solution can meet customer needs —including theirs.

6. Call Them to Action

Nothing cleans out the sales pipeline like a well-timed, well-placed, and well-designed CTA . Success in sales relies on the success of your call to action. And that extends to your sales presentation.

Unlike the sales pitch, your sales presentation is probably not asking for the close. Instead, you are asking them to take the next step in the sales process—book a call, talk to their stakeholders, demo your product, or something else.

You want the CTA to be straightforward. Brief as possible. And effective. Make it easy for them to follow through. For example, if you want them to book a call, share a calendar link. Then follow up .

You have spent time and resources (yours and theirs) on this presentation, so don’t fumble the deal with a weak or confusing CTA. Your sales presentation should be the whole package. Literally.

But can we really tie all of this together into one mega-effective sales presentation? We’re about to find out.

8 Effective Sales Presentation Examples

Sales presentations come in all shapes and sizes. A great sales deck is one that is true to your brand, relevant to your target audience, and produces results.

Various factors can influence the structure, included elements, and delivery. For example, a self-directed presentation that prospects view online may require more text than one that’s delivered face-to-face (or via Zoom). A presentation given to industry experts will include different details (and language) than one delivered to your average, may-be-customer Joe.

As you build your next effective sales presentation, draw inspiration from these winning examples. We’ll share the presentation—and tell you why it works.

1. What + Why: Memento

Stating the problem, explaining the solution.

This sales presentation deck from Memento first describes the pain points of existing solutions—then showcases why Memento is different, emphasizing value and innovation.

This tried-and-true strategy keeps messaging simple and potent. The graphics and color-blocked backgrounds enhance that messaging, and the result? An eye-catching and powerful sales presentation.

2. Image-Rich Slides: Zuora

Is a picture worth a thousand words? Sometimes. It depends what that picture is, and what you’re trying to say.

Zuora uses an image-rich presentation to help differentiate themselves in the industry, and to support the storyline of their presentation. At the same time, text is kept to a minimum.

Visuals can create a supportive foundation upon which you can build your value proposition , company vision, and prospect-relevant story. You’ll probably include photos of your digital or physical product, but you can also add stock images or infographics.

Memorable presentations show , rather than just tell.

3. & 4. Personalize for Prospects: Trumpet

People aren’t numbers—and they don’t want to feel as such.

Personalize your sales presentation so that it speaks directly to your buyer. When possible, call them out by name and make sure that every aspect of the presentation is 100 percent relevant to their situation.

If you want to go the extra mile, incorporate their own brand identity. Make it about them, not about you. Our friends at Trumpet are on a mission to do just that with customizable presentation pods.

Check out this presentation pod example .

This prospect-specific presentation covers most of our key components for an effective sales presentation while taking personalization to the next level. Plus, it’s interactive—which adds value for both prospects and sales reps. Look for the comment section beside the presentation, where you can keep all communication and questions in one spot.

These customization options make your presentation stand out—and are bound to increase your CTA response rate. You can directly incorporate your online scheduling tool, such as Calendly, which also integrates with Close CRM to streamline prospect scheduling.

Here’s another winning example from Trumpet, featured as a use case for SDRs. Again, it’s got all the elements of an effective sales presentation (right down to customer testimonials), and even includes a short audio message specifically for the prospect, from the SDR.

So, ditch the generic sales script and personalize the presentation. Do your homework and make it relatable to each individual prospect, whenever possible.

Then, post-presentation, you can even follow up with a next-steps pod —again, created specifically for your prospect.

5. Be You(r Brand): Reddit

Remember earlier, when we said your sales presentation shouldn’t look like a kindergarten-age graphic designer let loose on Canva? There are always exceptions, right?

First and foremost, you must consider your audience and brand.

The best sales presentations are those that inform and persuade while being true to their brand identity. Sometimes that looks like minimalism: Short sentences, muted color palettes, and quiet power. Sometimes, that looks like pizazz.

Reddit has since updated its branding and slogan, but it once boasted to be “the front page of the internet.” At that time, this sales presentation got them a lot of love.

Talk about hooking an audience. But even the randomness isn’t random—it matches their brand, audience, and value proposition.

So consider your brand, audience, and value proposition, and build a sales presentation worthy of that. (But oh, to be on the sales team at Reddit.)

6. Adaptable Sales Story: Eigen Technologies

Eigen Technologies wanted a presentation to support a core sales story that could be tailored to different industry customers. An overview presentation like this one covers the bullet point features of the product while allowing the presenter to add any relevant prospect-specific slides.

Notice the decision to highlight how this solution stacks up against its industry competitors. This can add power to your own value proposition. Something else that adds power? The cohesive sales story that threads through the entire presentation, from stating the problem to showcasing the solution.

For some, this presentation might be a little text-heavy. When you’re presenting live, you want prospects to be listening to you, rather than simply reading all the information from your slides. For animated videos , take-home or self-guided presentations, however, use the amount of text necessary to support your message.

An animated sales presentation can also be a great addition to your sales and marketing materials. Save the static for your presentation, and get double-mileage with a video.

7. Out-of-the-Box: Apple

It’s hard to find live sales presentation examples because most are given privately in meetings, or directly between a salesperson and their prospect. However, explainer videos like this one can inspire your delivery—and your sales deck.

Steve Jobs, wearing his famous black turtleneck, was known for his potent yet simplistic Apple product presentations. Apple continues to lead with powerful sales messaging. Today, it has evolved to match its updated branding and sales style.

Watch how this presentation involves two different team members, both of whom add unique value to the messaging. Depending on the nature of your solution, the expertise level of your audience, and other factors, you might consider something similar—when it makes sense.

Note that every feature mention is immediately followed by its value. Your audience wants to hear about your product's benefit—don’t leave them with product details as bullet points.

8. Putting It Simply: Microsoft Office 365

This business presentation from Office 365 employs an attention-grabbing color scheme while spotlighting feature details via powerful, concise messaging.

With complex products especially, you need to filter out unnecessary information. Boil it down to your key points and features, then use simple graphics and copy to share your product. Let your value overwhelm prospects—not the presentation itself.

Are you ready to get started on your next super-effective sales presentation? Before you go, consider how it could impact your closing rate—and how you can optimize results.

Using Your Sales Presentation to Close More Deals

Every customer touchpoint should drive prospects toward your ultimate goal: closing more deals. An effective sales presentation is just one step in the customer journey, and tips and presentation templates will take you far.

Let’s look again quickly at the end of your presentation.

At the end of the presentation, you need a strong call to action—but you should also consider other ways to make your message stick. Based on the nature of your solution and how you’re delivering the presentation, you might need to leave behind handouts for your audience.

They should be focused and simple, supporting rather than detracting from your presentation. Maybe they even create a dynamic QR code for scanning to download your app or view contact information.

Then to fully optimize your sales presentation, you must follow up . Your sales presentation alone might not sell your solution—but your faithful follow-up game can push them to take the next step. Enter your CRM.

An agile CRM like Close can streamline this outreach and boost customer retention rates . Now you can optimize—and sustain—the success of your next sales presentation.

START YOUR 14-DAY FREE TRIAL→

More articles from The Close Blog

Discover our latest free sales tools powered by AI

Learn from the sales pros with our free sales guides.

9 Incredible Sales Presentation Examples That Succeed

In our analysis today, we’ll be reviewing the top sales presentation examples.

Why? Because customers want to understand how you’ll be able to add value to their businesses. As such, how you deliver your sales presentation in of the essence.

As tempting as it may be, you need to steer away from thinking of a sales presentation as a “pitch”. This is because, in baseball, the best of pitchers tend to strike batters out.

Since this is not something we want to do, we’ll look at creating convincing pitches that resonate and get hit right out of the park.

By the end of our review, you should have the tools you need to make that home run and meet all your goals.

What is a Sales Presentation?

Elements of a great sales presentation, 1. 21 questions, 2. clarify the priorities, 3. customer is always right, 4. moving pictures, why sales presentation is important for businesses/sales reps, 1. face-to-face, 2. engagement, 3. flexibility & versatility, 4. consistency, overview of the top sales presentation examples, 1. snapchat, 4. salesforce marketing cloud, 5. office 365, 7. immediately, 9. talent bin.

A sales presentation refers to a formal and pre-arranged meeting online or at a location where a salesperson gets to present detailed information about a product or product line.

A great sales presentation is one that endears a brand to prospects. For this to happen, you first need to ensure that it’s not purely focused on products. Rather, it should be tailored to connect with your audience.

The trick, therefore, lies in making your narrative compelling.

Living in the informational age has forced salespersons to change tack when handling customers. This is because more than ever, prospects have all the relevant data about what they want right at their fingertips.

As such, before you make your presentation, you need to first ensure that the information you have is relevant. You can then use that as a Launchpad to connect with prospects.

Importantly, you need to practice listening and avoid religiously sticking to a script before responding to objections.

Often times, salespeople tend to spend plenty of time preparing for what they want to say to customers. While this is perfectly okay, it’s also essential to dedicate enough time to draft the right questions to ask.

With an objective outline of questions, you may actually find yourself deeply engrossed in conversation with prospects.

If you find that prospects are not willing to fully confide in you, it’s good practice to tweak your setup with leading questions before tabling open-ended questions . The responses they share will be able to inform you on how to proceed with the interaction.

Before you begin your sales presentation, you need to first clarify what their priorities are. It’s also good practice to inform them that you’ll be making logical pauses during the presentation to query about what they think about certain points raised.

If you’re unsure about what kind of questions to ask, try to frame the questions from the prospect’s point of view.

Questions like, “How do you see that fitting into your existing process?” and “How does that compare to what you’re currently doing?” are great ways to frame your inquiries.

As always, the end-goal is to close sales. You can facilitate this happening by promoting engagement levels.

When handling prospects, it’s best to first talk more about them, and less about you. If you have prepared “about us” slides, then have them featured right at the very end of the presentation.

Ideally, you want to put more emphasis on your customers’ goals, expected outcomes, and then divulge how you’ll lead them towards success.

To further convince them to join your bandwagon, it’s important to showcase how others have benefitted from your initiative.

If a picture is worth a thousand words, then video is the real deal.

By incorporating videos as part of your sales presentation, you’ll be able to break the monotony that usually exists in text-only slides. While making your presentation, try to also walk about the room and engage your audience.

If you follow through on these steps, you’ll realize you have plenty of talking points throughout.

As a suggestion, try to also make a video about how you can aid your prospect’s company. It also wouldn’t hurt if you interview a couple of team members and hear their take on a range of issues.

As a salesperson, you can use sales presentations to inform, educate, inspire and persuade prospects to buy your products.

A well-crafted and detailed presentation can actually help a business reinforce its reputation and act as a showcase of the level of professionalism.

Before we list out a host of sales presentation examples, it’s best to first note that they are a great way to meet up with customers and prospects in person.

Through face-to-face interactions, you can build trust and reinforce existing relationships . When done right, you may realize an influx in the number of purchases after such meet-ups.

Sales presentations are great when it comes to audience engagement. This is because images have the power of captivating audiences while bullet points can help them follow the logic of the entire presentation.

By injecting theatre during the presentation, you can leave a lasting impact on individuals. This is quite in contrast than if you decided to just talk to them. This heightened sense of engagement is great since your message is properly relayed to your audience.

Sales presentations are fantastic because you can swiftly change up the content and make modifications on the fly. They are vastly better than printed mediums like brochures where you have to stick to the agenda and making tweaks is usually an expensive undertaking.

Presentations are also a versatile communication tool. You can employ them in one-to-one meetings or in large meetings that require you to make use of a projector. Alternatively, you can choose to expand your reach by making them available for online viewing and downloading.

Sales presentations offer you a structured way to communicate about different products, services, and companies.

If you’re working in an organization, you’ll realize that people in various departments are capable of communicating information in a consistent fashion.

Having revealed this, it’s worth pointing out that you need to make good use of bullet points/prompts to ensure that you always remain objective and stress on the key points.

Snapchat , the impermanent photo messaging app, is a big hit among millennials.

Having been conceived as part of a Stanford class project in 2011 under the initial name of Picaboo, it’s has quickly risen through the ranks. Today, it’s one of the most dominant social media platforms out there because it encourages self-expression in the here and now.

• From this sales presentation example, you can clearly see what Snapchat was trying to do. While a large portion of it is filled with fine print and explanations, they’ve divided it into major talking points that readers simply can’t miss. This strategy is great since it ensures even readers who simply want to skim through the content are able to catch all the highlights.
• Impressively, they also created content that resonates with prospects of varying levels of knowledge. This is a fantastic strategy since it increases the probability of closing a deal.

The self-proclaimed “front page of the internet” has been shaping trends for a good minute now. Eager to impress, the sales honchos at Reddit decided to go the sales presentation route and won hearts while at it.

• Reddit’s opening image of a cat riding a unicorn has great visual appeal and helps leave a lasting impact with audiences
• This is one of the best sales presentation examples because Reddit strives to remain objective and stick to its brand identity
• Reddit also makes great use of memes and pop-culture images to get their message across. This is a great strategy since Redditors love this kind of content. In addition, it helps the brand stand out from the rest because of the “X” factor in their presentation.
• The round data figures shared by Reddit are also striking since they help their audience to digest the information and get to thinking how a product/service can help them grow

This social media management tool gives you the freedom to manage multiple social media profiles in a single dashboard.

• Their sales deck is fast-paced and begins with them sharing how they have left an impact on the social media scene. This is a brilliant strategy since it helps audiences get a breakdown of the services offered without much ado
• In other slides, Buffer goes at length to share their milestones and how they’re planning to grow their reach in the years to come. This is one of the finest sales presentation examples because it’s systematic and they manage to bring the message home with every slide

Salesforce is renowned as being the driving force behind one of the world’s top CRM solutions, Sales Cloud. Through their ventures, they’ve been able to transform how enterprises (including fortune 500 companies), connect with clients.

• Salesforce crafted one of the best sales presentation examples because they were able to simplify the sale and help prospects further down the sales journey
• They also broke down the complex processes involved in simpler formats using visual diagrams and flowcharts
• By incorporating images and text overlay slides, Salesforce made a point of ensuring that you have a better understanding of what their services were all about

Microsoft’s subscription-based productivity suite is great for collaboration in the workplace. We’ve listed them out as one of the best sales presentation examples because they came up with a comprehensive layout that really spoke to the masses.

• The color scheme employed was in line with their productivity apps. By doing so, the designers sought to maintain synergy with the move acting as a clear show of consistency all around.
• The images used on every screen is a pointer to the fact that they have a dedicated team that aims to foster collaboration at the workplace. Commendably, the text sections also have a bright, vivid block of color to ensure clarity. This is a fantastic strategy since colors allow audiences to dart their eyes across the screen and focus on what really important

This end-to-end product management software comes in handy in supporting the product journey. If you’re a product manager, you’re surely going to love having it as a go-to tool since you have the power to convert great ideas into great products.

• The minimalist concept behind this approach makes it one of the most exemplary sales presentation examples
• The content layout is also super-duper. As you read through the informal tone, you get an impression that you’re actually conversing with a friend over coffee than actually sitting through a meeting getting pitched on why you should adopt a product
• The short sentences are also super engaging and the text in parenthesis gives you the impression that you’re actually getting the scoop on a trade secret

This fantastic platform was built with the sole intent of making the workplace a happy place to operate in. With Immediately, you get the opportunity to focus on the tasks that really interest you.

• By making use of stock photos and callout bubbles, Immediately perfectly illustrates various audiences’ pain points and helps create a sense of relatability
• There’s great personalization involved throughout the slides which helps the brand connect with various audiences. As a salesperson, you can borrow a leaf from this approach and embrace it to drive home the essence of your product.

Zuora is an enterprise software company does a great job of providing bespoke subscription-based services.

Through its ventures, the company has been able to produce one of the standout sales presentation examples. Here’s why we think they are definitely winning:

• Their presentation largely constitutes images and minimal text with thought-provoking facts
• The backgrounds are laden with images. This is a masterstroke since it helps personalize and distinguish the brand from the competition.
• The wordplay is excellent and the imagery used gives you a contemporary feel about things. This is perfectly in line with their brand message of how important it is to adapt to the times. If you think that they can help you position yourself in the market, then, you need not look further!

This online applicant sourcing and tracking software enables organizations to discover top talent by gathering implicit data from a large pool.

• Great graphical layout and use of white space to represent numbers. The colors incorporated are quite brilliant and go a long way in telling the narrative.
• The bulleted points have greatly help compartmentalize detailed content. You can implement this same approach if you’re looking to ensure that your audience follows the message.
• Compelling imagery is used to convey their brand message and compel prospects to take up their services

So there you have it. We’ve highlighted nine of the top sales presentation examples to get your creative juices flowing.

Hopefully, you’ll be able to convert more prospects into paying customers !

Do you think there are some sales presentation examples we’ve missed?

Which ones do you fancy?

Let us know in the comments section below!

Jack is known for leading the charge in sales innovation. He has a proven track record of working with top organizations to help them integrate social into their traditional sales process.

What The Future Of Social Media Looks Like

Everything You Need To Know About Hiring Your First Five Salespeople

Related posts.

Lenovo activated the first Cleo ‘For Good’ Marketing campaign.

Consultative Selling Techniques: 7 Steps to Selling More

B2B Sales Trends in 2020: What You Must Know

Write a comment cancel reply.

Save my name, email, and website in this browser for the next time I comment.

Type above and press Enter to search. Press Esc to cancel.

Client portal

Increase retention with a self-service branded portal.

Client onboarding

Onboard new customers with powerful intake forms.

Billing & invoicing

Collect payments and invoice clients automatically.

Project management

Handle client requests easily and assign team members.

Chat with customers directly within their client portal.

Time tracking

Bill services by the hour and track your team's productivity.

Store and learn from customer data in a secure CRM.

Design feedback

Gather feedback with file annotations and comments.

Analyze your agency's growth metrics and spot issues.

Why ManyRequests?

Book a demo call

Migration service

Integrations

Help Center

ManyRequests Implementation Guide

Learn how to implement ManyRequests for your agency.

Productize Community

Join our community to grow your productized service.

Articles to help you grow your agency.

7 Practical Steps for Effective Agency Operations [2024]

Agency Project Management: 7 Key Steps To Success

Simple Business Plan Template for Your Marketing Agency

4 Powerful Sales Presentation Examples (With Tips & Templates)

ManyRequests is a client portal and client requests management software for creative services.

A good sales presentation is the key to transforming your next prospect into your next customer.

As a matter of fact, the best sales decks out there will not only convince people to try out your product—they’ll make your business come across as the de facto solution to their problems.

There is, however, one problem: you’re more of a product guy, and not exactly a top-tier sales person.

Or maybe you’re disappointed in your existing sales deck, and now looking for inspiration in hopes to improve it.

So what does a good sales presentation look like? How do you make your prospective customers think “this is the product I need”?

In this blog post, we will look at how top brands craft their sales decks, and explore some of the best presentation templates out there—to replicate them for your own business.

But let’s start with the basics: what is a sales presentation?

What is a sales presentation?

A sales presentation, sometimes called sales pitch or sales deck, is a  line of talk  that attempts to both introduce someone to your product as well as convince them to buy or try it out.

It is not enough for a product to be better than that of the competition if your prospective customer doesn’t perceive that it is.

A great marketer knows this and will not linger on features, but rather  focus on understanding the customer’s pain points  and what they want vs. don’t want.

Then, using that information, they will craft a presentation that directly speaks to the buyer—with a clear overview of the product or service, and a tailor-made solution,  emphasizing and leveraging the pain points  that were previously researched.

To put it more succinctly, a good presentation consists of three parts:

• Introductory statement with the “main” problem
• Value proposition, A.K.A. what your service or product does
• Client-specific solution

But enough about theory: let’s have a look at actual examples of businesses performing this simple, 3-step process to create their sales decks.

Sales presentation examples

We’ve analyzed a couple of PowerPoint presentations to try and understand what these companies are doing right.

1. LeadCrunch

LeadCrunch.ai Sales Deck   from  LeadCrunch

LeadCrunch is a B2B lead gen business. With a sales deck of 21 slides, they execute the following strategy in their presentation:

• The problem: "[to keep up with sales], your company resorts to more people, more data, and more filters, which yield diminishing returns…" (slide 4);
• Our value proposition: “we provide a deeply customized sales model for every customer” (slides 7 to 10);
• The solution: “we use AI to capture more good leads and fewer bad leads—here’s how it works” (slides 11 to 17);

There’s a couple more slides sprinkled in that are worth mentioning as well here:

• Slide 3: show that companies that understand and have dealt with the problem at stake are thriving;
• Slides 12 & 13: this is a slideshow, after all: don’t hesitate to go all-in on visual to help your customer understand what it is that your company does;
• Slides 18 to 20: social proof and reviews always go a long way for a first impression.

Relink - Transforming the way people are matched with jobs   from  Relink

Relink uses AI and data to connect applicants to jobs, and jobs to applicants.

Relink uses the same structure:  problem > value proposition > solution.  With this example, however, I’d like to emphasize how conversational a slideshow can be.

Rather than focusing on the actual content of the slides and letting the PowerPoint do the work for you—use your slides as a tool to connect with the audience.

For example: slides 7, 8, and 9 are difficult to understand by themselves, and if you leave your client alone to just read the presentation, they will most likely be a little lost there.

That’s because these slides are not meant to just be read, they are here to put the focus back on the presenter. At this stage, the slideshow becomes a background—and the salesperson is again at the center of attention.

3. AppsFlyer

AppsFlyer - Mobile Advertising Analytics   from  AppsFlyer

AppsFlyer is an analytics platform that helps app marketers measure different advertising-related signals such as in-app events, social ads, etc.

Software in general is one of the most difficult businesses to sell verbally. Just think of how you would explain Google Analytics to someone who has never heard of it, without being able to actually show them what the software looks like.

AppsFlyer is well aware of this, and instead relies on efficient imagery to create a slideshow that focuses on the  visual  to explain what their product is, and how it helps their clients.

Keptify Sales Deck   from  Roshan Bhattarai

Keptify is a shopping cart abandonment solution.

They start the presentation with a bold statement: “Online stores are losing 76% of their customers”.

Although this slideshow could be used for any prospect, a simple, one-line statistic like this can also be customized for a specific business—if you are aware of their numbers, or average statistics of the industry.

Custom messages, obviously, will resonate with the customer, increasing your chances to close the sale.

Besides this, Keptify also does a great job at keeping their presentation short and to the point.

Clutter and too much superficial information will incite stress and confusion rather than help your customer understand what your business is all about: sometimes, less is more.

Slides to include in a sales presentation

So what slides should you actually include in your sales deck?

Remember: the most important thing in a sales presentation is to  convince the prospect that you are the solution to their problem.  After all, the goal is to lead to a sale!

Depending on whether you need a short or a long presentation, your slideshow should contain between  5 and 15 slides, and run for between 15 to 45 minutes .

With that in mind, here’s what you should include:

• Introduction (as eye-catching as possible);
• Value proposition
• Competition
• Cost, financial details
• Reviews, social proof
• Closing statements

Wrapping up...

There you have it—a complete analysis of what makes a sales deck great, and how you can replicate the success of other companies for your own business.

Feel free to go ahead and adapt any of those presentations for your own sales pitch—and convert some more prospects into customers.

As always, let us know what you think in the comments below.

Continue Reading

• Sales Career
• Sales Process
• Sales Software
• Sales Management
• Sales Report
• Account Management

15 Persuasive Sales Presentation Examples From Expert Sellers

Related articles, lead vs prospect vs opportunity: what's the difference, 52 lead generation statistics to consider in 2024, top 14 email nurture campaign best practices.

Selling Signals content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More .

A sales presentation is a long-form explanation of your business’s value. Because they can take up to 30 minutes to deliver, they’re reserved for highly qualified prospects in the lead nurturing phase of a sale. The best presentations describe a customer problem, explain a solution, name the benefits of solving the issue, and make a call-to-action. To help you master presentations, we’ve compiled the best sales presentation examples and articulated why they work so well. 

Online Blogging Course Sales Presentation Example

In this sales presentation, Ricky is selling an online blogging course called Project 24. He starts by naming the troubles people run into when starting a blog and then giving the prospect a glimpse of what the course will help them achieve — a full-time income from blogging. Then, he stands up from his chair and goes over to a map covered with hundreds of yellow pins, and he reveals that each pin represents a student earning over $1,000 per month with their blog. 

Right off the bat he has established credibility and intrigue. He’s proven that he delivers his promise to his customers time and time again. An act of showmanship like this to begin a presentation is perfect for hooking your prospects. After showing them the promised land and the people who’ve gotten there, Ricky then gives them a four-minute tour of the best features of the course. Finally, he goes over how to sign up for the course and asks his prospects to do it.

The major takeaway from this example is the power of props and showmanship to illustrate a point. As Ricky did with the yellow pins, find ways to support your claims with some sort of visual element. Your presentation hit the audience with more force. 

Online Coding Course Sales Presentation Example 

Here’s another online course presentation — it's shorter than the last one and the presenter takes a slightly different approach. He first demonstrates his expertise by showing the many books he’s written on the subject. After gaining the lead’s trust, he explains how this coding course is different from the others out there. In this course, students won’t have to learn computer science and can start building things almost immediately. 

Next, the sales rep reviews the benefits of taking the course, which in this case manifest as the coding tasks that students will learn to do. About three-quarters the way in, he drops the biggest value proposition: he'll teach them how to write programs that automate their busy work and increase their productivity. In case anyone isn’t interested in that, he also adds that coding is fun and will improve critical thinking skills. To finish, he asks leads to sign up for his course.

Note how this presenter first establishes how this coding course is different from and better than the others out there. In your presentations, consider bringing up complaints customers have with your competition and then showing them why that won’t happen with your business. 

B2B SaaS Sales Presentation Example  

In this presentation, Neil Patel presents Keap, an email marketing tool. The presentation is technically a customer testimonial since he’s a user and not the company’s salesperson, but it still comes off as a well-constructed sales presentation for nurturing qualified leads . Neil begins in the classic manner — describing some major pain points for marketers — before introducing the product as the solution to those issues. 

Next, he explains some ways that he uses the software and the benefits he receives. For example, one use case he gives is the ability to set up automated text messages to follow up with prospects to increase the closing rates and give salespeople more time to focus on other prospects. Because it’s a testimonial video, it’s missing a call-to-action, but besides that piece, it’s a presentation worthy of emulation.

Something you should definitely consider emulating from this presentation is the structure — problem, solution, benefits — that he employs to hook and convince the reader to buy the tool. It works for every industry and type of sale. 

Proptech Sales Presentation Example

The presenters begin by stating their goal — to show property managers why mobile inspection technology makes resident move-ins and move-outs painless. Next, the two salespeople introduce themselves as experts in the field and the product, HappyCo, as a useful tool for powering property operations. Then they lay out the agenda for the presentation, before embarking on a respectful critique of a current way of doing business, paper inspections. 

To bolster their case, they show quotes from customers explaining how paper inspections hurt their business. One complained that their maintenance staff used to fix resident-caused damage without documenting it, thereby making it impossible to charge the resident. After proving the problems with paper methods, the presenter dives into the product and its benefits and another team member even gives a live software demo. It ends with questions and answers.

Including product demos in your presentations is a powerful tactic. And it doesn’t necessarily have to be a live demo either. For example, you could record videos of people using your product or software and then show those to help your audience make sense of how it works. 

Marketing Software Sales Presentation Examples

The presenter begins by introducing the tool, Mention, and tells her audience how it works in plain language. Next she uses a slide titled “What can I do with Mention?” and explains the three major use-cases of the tool and the resulting benefits. She then uses her next slides to give a deeper explanation of each of the three major use-cases she introduced in that first slide. 

She then switches out of her slide deck and into a live demo. This is typical of software sales presentations. She spends the next 15 minutes showing her leads how to set up competitor tracking and how to analyze the data collected to discover insights that help them get a competitive advantage in their industry. After the demo, she switches back to slides and reviews the key takeaways, and asks interested viewers to schedule a personalized demo.

Although the presenter doesn’t begin with a problem, she does mention how each feature solves specific pain points when she’s presenting their benefits. Something she did that you could apply to your presentations is summarizing your presentation before making the call-to-action. This gets your audience thinking about how valuable your solution is, so they’re more likely to agree to the next steps when you make your ask.

CRM Sales Presentation Example

This presenter, a HubSpot certified partner, starts by introducing a problem for many marketers — they have too many tools in their tech stack and things are messy. After spending some time with that problem, he introduces HubSpot, saying that “the antidote to complexity is organization.” The salesperson then describes HubSpot as a centralized communication platform, meaning that every app and software connects through it. It’s, in essence, a hub. 

He then tells his viewers that this means data that used to be siloed off in different platforms all becomes available in HubSpot, and explains the awesome things that this allows users to do, like gain lead intelligence, automate tasks, run analyses, and handle ad attribution. Throughout the presentation, he uses screenshots of the software to add clarity to his feature explanations. It ends with him going over pricing plans and asking leads to call him to learn more.

This presenter does a great job of presenting a problem and analyzing it in a way that makes him sound like an expert and evokes feelings of hatred for the problem in his audience. In your presentations, elaborate on the negative consequences of the problem you choose to mention. This aggravates the pain and makes prospects more eager to eliminate it. 

Legal Tech Sales Presentation Example 

In this sales presentation, Cory from LawYaw, a legal tech company, presents their document automation software and explains why it will help lawyers save time and improve productivity. After a short introduction, he sets an agenda, and a slide gives us the outline, which is worth zooming in on because it’s a great example of a persuasive structure. To begin, he discusses some new trends in the legal space and shares some opportunities to profit from these trends. 

After establishing himself as knowledgeable in the industry, he analyzes a big problem for his buyers — document rejection — and lists its costs. After establishing the magnitude of the key issue, he positions document automation as a solution, explains how it works, and names its biggest benefits. To boost credibility, he also uses a customer success story. Next, he changes from a sales deck to a live demo, before rounding out the presentation with a Q&A session.

The agenda portion of his presentation is something you should consider incorporating into your own presentations. By providing an outline of what you’ll cover, you’re telling them what to expect, and giving them a pleasing sense of control over the experience. 

B2C Tech Product Sales Presentation Example

This next sales presentation example portrays Melody, an Apple salesperson, introducing the new iPad (the second half of the video is a presentation for the iPad Pro). During the first two minutes, Melody goes over the new design, showing images of the phone. She discusses the new features and their benefits, including a new front camera placement, which is better for video calls (something her leads are likely using their iPads for).

At the two and half minute mark, she hands the reins to her partner, Mish, who explains another improvement to the hardware: a new keyboard called Magic Keyboard Folio. He then names some features and benefits, like “full-size keys, one millimeter of travel, and a responsive feel.” To finish, Melody lists the price and reviews why this product is so unique and valuable.

Note that whenever the second presenter names a feature, he almost always follows it with a benefit. The result almost always impresses a prospect more than how it was achieved. To really drive home the importance of your features, immediately state how they will positively impact the person’s business, job, or life. 

B2C SaaS Sales Presentation Example

Although this is a pitch to investors, the Brand Yourself owners use a sales deck and stay close to the ideal structure of a sales presentation. They start with a strong hook in the form of a story about their typical user. They tell the story of a young man fresh out of college who is highly qualified but still struggling to get a job because of his major issue, namely, that employers are researching him online and finding unflattering photos of him partying, of “gap year Steve.”

The sales duo uses their sales deck responsibly throughout the presentation, especially above, where they show a picture to get some laughs and get their buyers in a good mood. After sharing this story, they explain the major problem afflicting applicants today — bad online reputations, and then introduce their tool and how it works, using slide deck images to show the buyers. In the end, they state its value proportion: protects and improves how you look online.

If you copy one thing from this presentation, it should be their use of humor to set the mood. Provided that the setting isn’t too professional, consider introducing a few jokes at the beginning. Jokes not only lighten the mood, but they also make your audience more likely to pay attention closely, because you’ve primed them to think that they might get another laugh. 

Freelance Photographer Sales Presentation Example

This is a short yet persuasive presentation in which a freelance real estate photographer shares reasons why leads should hire him as their photographer. He begins by introducing himself and his business and then previews for his prospects what they’ll learn in this presentation. Then he starts listing the reasons for hiring him. Most of them are valuable differentiators that set him apart from the competition. For example, his customers receive free property websites. 

They can use these website links to easily promote their listing across social media and other channels. Near the end of the presentation, he starts to show his prospects some great photographs he’s taken for past clients, all the while explaining why people who use professional photographers are more likely to sell their houses than people who don’t. To close out, he asks his audience members to call him, and puts his phone number up on the screen.

Differentiators help your business stand out from the crowd. They can be the reason a prospect chooses you over a competitor. So, when you can, follow this presenter’s lead and list valuable services or features that you provide but other companies don’t. 

Freelance Writer Sales Presentation Example

Here’s another great example for freelancers. The structure of this sales presentation is pretty simple. The presenter goes over ten reasons to hire him. They range from his being recognized by Microsoft as a valuable service provider to his transparency about pricing and process. Each reason gets anywhere from 20-30 seconds of elaboration and an image or two to emphasize his points. For instance, he displays his Microsoft certificate on the screen when talking about it.

After sufficiently proving that he has expertise, credibility, reliability, and other qualities potential clients are looking for in a writer, he closes the presentation with a clear call-to-action. He tells his leads to head over to the Contact page on his website and fill out the Contact form to get in touch.

Although it’s a setup without much flair, the salesperson’s main points, along with the easygoing and confident attitude with which he delivers them, should entice potential buyers to reach out. One thing he nails is establishing himself as an expert in the field. Sprinkle in credibility indicators like education, credentials, and awards throughout your presentations to give your words and claims a bit more weight.  

Real Estate Agent Listing Sales Presentation Example

The mock sales presentation starts at the 2:20 minute mark when the listing agent begins his mission to convince a pretend homeowner to hire him as their agent. He first hints at his company’s successful track record and then explains their home selling process, which, among other methods, consists of taking magazine-grade photography and marketing the home on YouTube, email, and print marketing. He always explains the benefits of each strategy. 

Then he drops what is probably the biggest value-add for his prospects — the fact that 33,000 people in Colorado subscribe to the magazine Colorado Homes, where he will advertise the house and it will get tremendous exposure. He continues to go over other strategies he’ll use to attract people to the house before executing a persuasive closing minute and asking the customer if they want to talk more about marketing their home.

The best part of this sales presentation is his close. His voice drips with confidence, and he previews the call-to-action with a reminder of what separates him from other listing agents. Then he says, “So shall I pack my things up and leave or do you want to talk more about the marketing of your home?” Try to match his assertive style when making your CTAs.  

Car Sales Presentation Example 

In this sales presentation, a Subaru sales rep presents the new Impreza model to a large audience. He begins by appealing to the greatness of the Impreza tradition, stating that “value, safety, and longevity, are the calling cards for Impreza.” He explains that this car will stay true to the tradition, and then explores what makes this one distinct, and better than, former Imprezas — the fact that it's sportier and more fun to drive. 

He then anticipates an objection about switching from sedan to hatchback, and deals with it by promising that this allows for a sportier design package and a roomier interior. Next, he goes over some other new features, and gets the audience to imagine all the places the car can take them (ski trips, camp, etc.) before invoking a metaphor and calling it “a modern-day swiss army knife.” Overall, this presentation is a great example of how to evoke desire with words.

Anticipating concerns and hesitations your prospect might have and then proving why they’re unsound, as this presenter does brilliantly, is a great technique to use in your sales presentations. Consider picking the three sales objections you hear most often and rebutting them where it makes the most sense in the presentation. For instance, if people always question a feature’s functionality, deal with that objection right after presenting the feature. 

Wholesale Sales Presentation Example

In this filmed mock sales presentation, Mary, a wholesaler for a golf products company, presents to an owner of a golf retail store. She begins with small talk about golf and local clubs, which is a surefire avenue for connection seeing that her lead owns a golf store. After about a minute, she stops the chit-chat and sets the agenda, making sure to ask him if he agrees to it. Then, to set the stage and show she knows his situation, she reviews his last meeting with her company. 

Next, she asks some questions. At this point, the presentation veers a little from traditional sales presentations. Typically, the seller would’ve already interviewed the lead on a previous meeting or discovery call . Despite that variation, the rest follows a more typical structure. She introduces the services and their value to him as a retailer. Then she reviews promotions like a military discount, the margin (32%). And, lastly, they negotiate the deal and come to an agreement.

Small talk is a great way to get your prospect into a good and trusting mood before you start presenting. The best way to kickstart it is with open-ended questions. Consider doing some research about your prospect beforehand and coming up with 1-2 personalized questions based on their hobbies, job responsibilities, etc., For example, you might say “I noticed you used to work in finance — what made you switch to marketing?” 

Consumer Product Sales Presentation Example

This sales presentation example from Shark Tank’s archives displays a consumer product entrepreneur pitching a high-tech sponge called Scrub Daddy. While it’s not a presentation in a traditional sense, and instead a pitch to investors, there’s still a lot to learn from it, primarily, the art of showmanship. To begin, Aaron briefly introduces his product, holding one in each hand, as “the cutest but most high-tech scrubbing tool in the world.” This piques the viewers’ interest.

Next, he shares the unique selling proposition — that the sponge changes texture according to the water temperature. To illustrate, he immerses one sponge in hot water and the other in cold water for a few seconds. After taking them out, he pounds on each with a 10-pound weight. The hot one is like a rock, while the soft one squeezes under the weight.

For salespeople, the main takeaway here is to find interesting ways to quickly demo your product mid-presentation. You can demo it on your slides or in person. If you’re selling an unbreakable water bottle, displaying a video of it being run over by a car and keeping its form will impress and entertain your audience and also convince them that your claims are true. 

Bottom Line: Sales Presentation Examples

Persuasive sales presentations are hyper-focused on proving two things: that the problem is serious, and that their solution is well equipped to solve it. Further, the best presentations precede this discussion with introductions and an agenda, follow it with a strong call-to-action, and make use of helpful slides throughout. Studying examples is a great exercise to learn how to present. For more education, check out how to create and deliver a sales presentation . 

Get the Latest Articles Delivered to Your Inbox

Check out our recent and related articles on the topic

Learn the differences between leads, prospects, and opportunities. Understand how to turn leads into prospects and opportunities.

Lead generation is an important part of any successful sales strategy. Check out these 52 lead generation statistics to help you get ahead.

Email nurture campaigns are an effective way to engage leads. Learn sales experts' 14 best practices for successful email nurture campaigns.

7 Best Lead Generation Companies in 2024

Looking for the best lead generation companies for prospects? Explore the top seven lead gen companies and learn how they generate leads.

Best Lead Scoring Template for Effective Qualification

Lead scoring is essential for driving effective marketing efforts. Use our lead scoring template to support your goals.

B2B Lead Generation: Process, Benefits & Strategies

B2B lead generation helps you identify, target, and qualify prospects. Learn the process, tools, and benefits for inbound and outbound success.

PPC Lead Generation: How to Generate Quality PPC Leads

Learn the strategies for generating PPC leads. Discover the best practices for successful lead generation campaigns.

Top 6 Lead Nurturing Strategies for 2024

Lead nurturing is essential to customer success. Check out the top six strategies to help drive conversions and get more qualified leads in 2024.

How to Find Decision-Makers in a Company

Finding the right decision-makers in a company can be a challenge. Learn how to identify and reach out to the right people in an organization.

20 Best Sales Deck Examples To Revamp Your Sales Strategy!

Looking for sales deck examples? Your search ends here, with our top picks for some of the best sales deck examples. Read on…

A sales deck is an essential aspect of the sales process . It is the tipping point that decides whether or not you are going to convert your prospects into customers. Thus, taking the time to create a great sales deck is time well spent.

What is a Sales Deck? (Definition)

A sales deck is defined as a presentation, in slide format, that you can present or pitch to clients. Sales decks help prospects feel connected to your company, understand your product/services, get ‘wowed’ by your results,  and ultimately end with a call to action. Remember your ABCs of sales…always be closing!

Bottom line, your pitch deck should give your prospects the big picture , in a concise manner .

If you’re in need of a sales deck makeover , these sales decks will inspire you to revamp your messaging and imagery to help you captivate your prospective clients and close more deals . Without further ado let’s dive in!

List of Best Sales Deck Examples:

We have curated a list of 20 of the best sales deck examples from companies all over the world. They will inspire you to make meaningful improvements and highlight your company , product / services, and value in captivating ways.

1. Zuora’s Sales Deck Example: Visuals Help Sell Your Story

One of our favorite sales decks comes from Zuora, an enterprise software company that provides accounting software tailor-made for subscription-based services. Zuora offers three significant features, commerce, billing, and finance.

The sales deck is comprised of main images with minimal text that contain thought-provoking statements, facts, stats, etc. The image-rich backgrounds help to personalize and differentiate their brand from their competitors.

The modern and exciting imagery plays perfectly to Zuora’s pitch deck message of how important it is to adapt to the changing times and those who haven’t adapted failed. Zuora’s pitch deck positions itself perfectly to be the solution to their prospective clients. Spot on!

Read more:  Pitch Deck: What is it & How to Create an Impressive One?

2. SalesForce Sales Deck  Example: Simplify the Complex

Salesforce, if you are not aware, is the company behind the world’s #1 CRM solution, Sales Cloud. Salesforce’s cloud-based applications have completely transformed the way enterprises communicate with customers.

With major fortune 500 companies as their customers , Salesforce’s marketing cloud sales deck focuses on the high-level benefits of a complex product.

This sales deck is perfect if you need to simplify your sales and help your prospect walk down the sales journey.

You’ll notice that complex processes are turned into visual diagrams and flowcharts, along with images and text overlay slides that make it easier to comprehend. It’s definitely worth checking out!

3. Uber for Business Sales Deck Example: 3 Point Rule

Global taxi-hailing service Uber has a professional-looking sales deck with big, bolder images and underlying text. Uber starts with its features and goes on to discuss frequently asked questions about safety, policy control, and management in its sales deck.

Most of the slides have been created to focus on a central image and the main text. For some of the more complex slides, you will see no more than three bullet points or three boxes filled with information. By compartmentalizing detailed content, it helps audiences follow the message.

Ending sales decks and presentations with customer quotes is a powerful way to leave a lasting impression. You help them visualize how your product/service can help them too!

Read more:  How To Create A Sales Process Document The Right Way!

4. Reddit Ad Sales Deck Example: Show Off Your Brand Identity

One of the largest social networking sites, Reddit, starts its sales deck with an image of a cat riding a unicorn.  By sharing something visually unexpected, you likely leave your audience with a lasting impact.

Throughout the deck, Reddit focuses on maintaining it’s brand identity. This sales deck example engages the audience and is not afraid to throw in memes and other pop-culture images to get their message across. Of course, this plays right into the community that Reddit has helped create. Reddit tries to stand out from boring sales pitches and aims for the “x” factor.

“Creation. Conversion. Cats.” – summarizes this sales deck!

Another technique Reddit uses is that they draw in their audience right away with impressive data points. It’s easy for your audience to digest nice round figures and helps clients measure how a product/service can potentially help them.

Read more:   Presentation Tools That Enable Better Collaboration!

5. Snapchat Ad Sales Deck Example: Get the Headers Right

Snapchat is the pioneer of the newest form of communication- disappearing photos, videos, and messages. It is certainly a crowd favorite amongst 13-30-year-olds. Snapchat is known for having a relatively complex user interface and initially, they had difficulty in getting marketers and brands excited about promoting via Snapchat.

In 2014, Snapchat created a detailed sales deck  explaining their product’s basics, it features, and examples of how people are using Snapchat to engage with one another.

Although Snapchat created a detailed sales deck filled with fine print and explanations, they broke their sales deck up by major points that their reader couldn’t miss. This technique is really helpful when a user is reading through your sales material and maybe skimming it. The bold highlighted text that screams ‘Our Story’ or ‘What Do I Snap’ helps clients to choose their own adventure. 

It’s important to remember that all of your prospects have different levels of understanding about your product/service and space. By creating sales decks that can help prospects of varying levels of knowledge is important as you work to close your deal!

Read more:  6 Awesome Video Presentation Software and Tips to Follow!

6. Tumblr Ad Sales Deck Example: Less Slides & More Content

Blogging giant Tumblr released a new “web-in-stream” ad product that allows brands to be a part of the ‘greatest content stream’ on the internet. With a short six-slide-long sales deck, Tumblr gets straight to the point of what in-stream ads mean and why brands should care.

By choosing to keep their sales deck brief with only 6 slides, they were able to add more content inside of each slide. However, it’s difficult to use the same technique on a slide deck of 20 slides filled to the brim with information, because you could potentially lose your client’s attention.

If you can get straight to the point, this technique may work for your sale.

Read more:  Sales Pitch: What is it & How to Create a Killer One?

7. WeWork Sales Deck Example: Variety of Visual Charts & Graphs

The pioneers of the co-working space mania, WeWork, provides shared-workspace, communities and services for entrepreneurs, freelancers, startups and small and large businesses. WeWork operates in over 16 countries and is now valued at $20 billion .

WeWork’s sales deck example begins by explaining what they do and how the industry they are serving needs their solution now more than ever. They have heavily relied on charts and flows to get their message across.

It’s important to note that they have taken the time to add images, logos,  highlighted colors and a variety of chart styles to make each slide unique and interesting.

8. ProPad Sales Deck Example: Focus on the Prospect

Propane is a product management software that allows managers to share ideas, review, get feedback and create product roadmaps that keep the team informed and aligned.

This sales deck starts off by describing the problem they intend to solve and slowly moves into their value proposition . One technique Pro Pad deploys with their pitch deck are simple slides trickled throughout that have one bold sentence and bullet points on nearly all of their slides focusing on the words you & your .

It’s important for prospects to understand and subtly visualize how your product/services can help them. By speaking directly to their prospects, they help answer the what, why & how questions audiences have as features are presented to them.

9. Office 365 Sales Deck Example: Use Color for Impact

Office 365 is Microsoft’s subscription-based productivity suite that offers apps like Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Access.

Office 365’s sales deck follows the color scheme of all their productivity apps to maintain synergy. They have images of professionals working in the background to promote productivity and collaboration, and on each screen, they highlight important text behind a bright, vivid block of color.

Color is a great way to grab the attention of your audience and get their eyes to move around a page and focus on what’s important.

10. Crew Sales Deck Example: Keep it Minimal 

The crew is an online marketplace for hiring freelancers, graphic designers, illustrators and software developers. Crew’s freelancers have completed work for companies like Dropbox, Eventbrite, Medium, and Tinder.

Crew’s sales deck is a perfect example of what a minimal deck looks like. As you go through this deck, you’ll see that it mainly comprises of single images, graphs & sentences entered in the middle.

This technique conveys your message succinctly on each slide. These types of sales decks are great when you are presenting so your audience doesn’t get distracted by the presentation behind you.

11. LeadCrunch Sales Deck Example: Play with Text Hierarchy

LeadCrunch uses artificial intelligence to mine quality, top of the sales funnel leads for B2B businesses.

LeadCrunch sales deck plays with font styles and sizes to create hierarchies on each page. They are subtly telling their audience what words/phrases to read first and which ones are the most important.

They have done a great job of making sure that each slide feels different with colored backgrounds, charts, and fonts. Although the deck is 20 slides deep, it goes fast because they have done such a great job with their visuals to help get their message across.

12. Mattermark Sales Deck Example: Define the Problem You Solve

Mattermark is essentially Google search for B2B businesses. Mattermark allows users to search for companies, employees, and investors in order to create an actionable list of leads. Mattermark’s sales/pitch deck does a great job of showing the problem they solve and their solution.

Whether you are selling to investors or prospects, it’s important that they understand the problem you are solving and how your solution is the best one out there.

Remember if you can’t define your problem, unfortunately, no one is going to care about your solution! We all want to buy services/products that help us solve the problem we have.

13. Relink Sales Deck Example: Play with Backgrounds

Relink is a technology startup that makes use of artificial intelligence and data science to connect applicants to jobs and jobs to applicants. Relink’s sales deck really makes it a point to stress the problems in current recruitment processes and how Relink’s technology can be used to be future-ready .

Relink’s sales deck example has done a great job playing with background images to draw in audience interest and create visual appeal. It’s important to note that your slide deck backgrounds should never take away from your central message.

You can see from Relink’s sales deck example that they play with transparency and color on top of background images to make sure their text is the central focus of each slide.

14. LinkedIn Sales Deck Example: Long Decks Can Be Interesting Too

Everybody’s favorite professional social network, LinkedIn was founded in 2002. It is a social networking website/app that allows individuals to connect with other professionals in their industry. Just like their site, LinkedIn sales deck is as professional as it can be.

LinkedIn’s sales deck  checks all the boxes of a great sales deck filled with information, visuals, and graphs. One important thing that stands out, is its sheer length. Depending on your product/service or sale, there are times when you need a longer pitch deck.

It’s important that you capture your audience’s attention all the way through from the beginning to the end. LinkedIn created a perfect combination of a captivating, interesting and informational sales deck.

15. Buzzfeed Sales Deck Example: Straight to the Point

Buzzfeed is an internet media company that delivers entertainment, celebrity and trendy news to millions of people across the internet. Buzzfeed’s sales/pitch deck oozes confidence.

Starting their sales deck with the “where we are” section shows how much pride Buzzfeed has as they walk their audience on a journey of where they are headed.

Buzzfeed keeps their deck to the point. It’s difficult for the audience to be confused as they go from slide to slide. Sometimes less is more!

 16. YouTube Sales Deck Example: Sometimes What You Do is More Important than How it Looks

With over a billion users, almost one-third of all internet users are on YouTube. On mobile devices alone, YouTube reaches more 18-34, and 18-49 year-olds than any cable network in the U.S. YouTube has come a long way after being acquired by Google for $1.6 billion in 2006.

Their sales/pitch deck shows the early stages of YouTube and how it was meant for bigger things.  YouTube knew they wanted to be the “primary outlet for user-generated videos” and succeeded in getting the message across to the investors and the public in general.

What is fascinating about this deck is the focus on the large font, with no visuals. There are times when your idea, product & service are so great that your audience might not mind a simplistic message via plain text on slides.

17. Moz SEO Sales Deck Example: Tie It Together with a Call to Action

Started way back in 2004 as an SEO company, Moz has grown to become a pioneer in content and inbound marketing. With a plethora of experience in getting visibility across the internet, Moz is an SEO and content marketing powerhouse.

It works perfectly for both beginners and advanced users, from keyword research tools, an SEO keyword generator, to link analysis to help companies improve their link quality.

Moz SEO’s analytics experience comes handy on their sales deck, which is full of rich data, key insights, and market trends. Graphs, charts, and tables- you name it, Moz’s sales deck got it all! This visually pleasing sales/pitch deck helped them raise over $18 million.

As you create your pitch deck, keep in mind what you ask. There’s a reason you created your sales deck. Make it clear to your audience that they need to act as you make your case. Check out the last slide of this sales deck and how they delivered their call to action.

18. Foursquare Sales Deck Example: Add Details for Self Service

Foursquare is a local discovery platform to find the best places to visit in your area. Foursquare’s sales deck does a phenomenal job of explaining the product, its features and incorporating social-proof to quickly gain credibility amongst investors.

There are times when you want your sales deck to be read thoroughly and fully understood by your audience. This is a great example of how to add details to your slides to make your sales/pitch deck ‘self-service.’

19. Buffer Sales Deck Example: KISS – Keep it Simple ‘Silly’

Buffer is a well-known social media management tool that allows you to manage multiple social media profiles from a single dashboard. Buffer is an easy way to schedule posts, track the performance of your content, and manage all your accounts in one place.

Below is the sales/pitch deck they used to raise half a million dollars from angel investors. Buffer’s sales deck is fast-paced, starting with the impact of social media on the internet. Buffer then goes on to discuss their milestones and how they plan to continue growing their product.

20. AppsFlyer Sales Deck: Why speak when you can show!

AppsFlyer’s sales deck is a classic example of “images trump written text” as their entire sales deck is filled with images, graphs, charts, and tables . Analytics can be a tough topic to explain and you don’t want to bore your clients with lengthy text-filled slides describing how the product works.

AppsFlyer does an amazing job by making use of pie charts, flow charts, and lots and lots of data to make a case and explain how AppsFlyer is the go-to mobile analytics platform. Take a look…

So there you have it. Our picks for the top 20 best sales deck examples of all time.

These sales deck examples will surely inspire you and get the creative ball rolling. Now go raise some money, impress some clients, and convert those prospects into customers!

Did we miss any sales deck examples that you think should have made the list? Which ones are your favorite? Do let us know in the comment section below!

Further reads: 

• 12 Sales KPIs Your Sales Department Should Measure!
• Sales Sheet: What is it & How to Create it? (Steps Included)
• 9 Sales Collateral Examples You Should be Using in 2022
• Sales Contract: How to Create one for Your Business? (Steps Included)
• Sales Tracker: What is it & How to Create One? (Template Included)
• Sales Proposal: What is it & How to Create a Perfect One?
• Sales Playbook: What is it & How To Create? (Template Included)

15 Digital Marketing Tools To Help Every Marketer in 2024!

How to Write an Impressive Business One Pager? (Template Included)

Related posts

9 risk management tools & techniques you must try, sales playbook: what is it & how to create (free template included), 9 daily planners you can use to improve your productivity, performance report: what is it & how to create it (steps included), elevator pitch: what is it & how to write one, top 9 event management software you should know about.

About Bit.ai

Bit.ai is the essential next-gen workplace and document collaboration platform. that helps teams share knowledge by connecting any type of digital content. With this intuitive, cloud-based solution, anyone can work visually and collaborate in real-time while creating internal notes, team projects, knowledge bases, client-facing content, and more.

The smartest online Google Docs and Word alternative, Bit.ai is used in over 100 countries by professionals everywhere, from IT teams creating internal documentation and knowledge bases, to sales and marketing teams sharing client materials and client portals.

👉👉Click Here to Check out Bit.ai.

Recent Posts

Ai for social media marketing: tools & tactics to boost engagement, a guide to building a client portal for your online course, knowledge management vs document management, 11 must-try ai tools for market research in 2024, 15 employee management software for 2024: a quick guide, document management workflow: what is it & how to create it.

14 Sales Deck Examples That Outsell the Rest (+Template)

Learn to outsell competitors with great sales deck examples for B2B, SaaS, SMBs, and more. Learn what makes a great selling deck , and grab a template .

Amotz Harari

6 minute read

Short answer

What makes an outstanding sales deck?

An outstanding sales deck delivers an experience rather than a task. It uses storytelling to create a sense of urgent need for action in the buyer’s mind, all the while positioning your solution as the ultimate instrument for taking that action.

Why pitch deck examples and best practices won’t help you

Making a sales deck that sells effectively is like a golfer hitting a hole-in-one. It’s very hard to do, but some people do it.

But let’s face it - for most of us, it’s a struggle.

The problem is we all look at the same “best sales deck examples”, we all follow the same best practices, and we all use the same best templates…

But yesterday’s best is not enough anymore.

This post will give you the tools to do it differently and make an interactive a sales deck that stands out.

Interactive decks have 103% longer reading time

Interactive content gives you 1.24 extra minutes on average to demonstrate your value as compared to legacy static presentations.

14 sales deck examples that moved the needle

All of the sales deck samples given here are made with Storydoc. They use modern web-based and scroll-based interactive slides. They offer cutting-edge scrollytelling sales deck technology if you choose to embrace it.

Best sales deck ever - Zuora

Zuora's sales deck, famous for being called the best sales deck ever , is a narrative on the transition to a subscription-based economy, targeting businesses adapting to changing consumer preferences, emphasizing the shift from product to relationship focus.

Good Points:

Storytelling: Zuora’s deck became famous for its exquisite presentation storytelling that lays out a compelling narrative of imminent transformation with winners and losers. The winners are positioned as those buying into Zuora’s services.

Market Trend Analysis: The deck excels in presenting a compelling narrative about the shift to a subscription economy, which is a persuasive angle for businesses looking to stay relevant.

Data-Driven Approach: It uses statistical evidence to support the subscription economy trend, which can be very convincing for data-oriented decision-makers.

Customer-Centric Focus: Zuora’s emphasis on building relationships over transactions is a modern approach that aligns with current best practices in sales and marketing.

Areas for Improvement:

Overemphasis on Trends: While market trends are important, the deck could benefit from more specific information on how Zuora addresses the challenges and opportunities within these trends.

Lack of Clear Steps: The steps for implementing Zuora's solutions are placeholders rather than actionable items, which could leave potential customers wondering how to proceed.

Customer Voice: While there are customer quotes, more detailed case studies could provide a deeper understanding of the impact Zuora has on its customers' businesses.

Healthcare sales proposal deck - Healthy.io

This document outlines a proposal for ACME regarding home-based ACR testing aimed at improving Chronic Kidney Disease (CKD) diagnosis and management, particularly for patients with diabetes and hypertension.

Compelling Narrative: The proposal starts with a strong narrative on the importance of ACR testing in CKD, painting a clear picture of the healthcare challenge and the impact on patients.

Data-Driven Approach: Use of statistics from credible sources adds weight to the argument for home-based testing, making a compelling case for the necessity of the product.

Solution-Oriented: It effectively introduces the Healthy.io solution, explaining how it simplifies the ACR testing process and makes it more accessible, which is a key selling point.

Visual Breakdown of Process: The process is described with visual aids showing the patient journey which helps understand the service more intuitively.

Testimonials: Including a video testimonial from practitioners who have used the service could add a layer of trust and relatability.

Text-heavy: The proposal is a bit text-heavy, and though it makes good use of narrative to make the text more digestible, it could still benefit from reducing the text to less than half.

Cloud Technology sales deck - ScaleHub

ScaleHub's sales deck promotes their SaaS solutions for data extraction, targeting businesses seeking efficiency and automation in cloud technology, with a promise of guaranteed ROI.

Clear Value Proposition: The document does a great job of articulating the value of ScaleHub’s solutions, emphasizing efficiency, accuracy, and ROI which are key concerns for their target audience.

Problem-Solution Structure: It effectively outlines industry challenges and positions ScaleHub’s offerings as the solution, which is a classic and effective sales strategy.

Actionable Steps: The sales deck provides a clear, step-by-step explanation of how to implement their solution, making it easy for potential clients to envision the process.

Lack of Storytelling: While the deck is informative, it misses an opportunity to connect with the audience on an emotional level through storytelling, which can be a powerful sales tool.

Technical Jargon: The document could potentially alienate non-technical decision-makers with jargon. Simplifying language could make the message more accessible.

Customer Testimonials: Including customer success stories or testimonials could enhance credibility and provide real-world proof of the benefits.

Personalized SaaS sales proposal - WiseStamp

This sales deck aims to promote WiseStamp's email signature management solutions, targeting businesses looking to enhance their email professionalism and branding within the industry of email communication tools.

Personalization: The use of placeholders like {{prospect}} applies a strategy to personalize the proposal for each recipient, which can significantly increase engagement​.

Clear Benefits: The document lists benefits clearly, such as time-saving, brand promotion, and professional appearance, which are key to convincing prospects of the product’s value​.

Evidence of Success: Including testimonials and a high rating from a trusted source like Capterra provides social proof, which is a powerful persuasion tool​.

Overemphasis on Features: While it’s important to list features, focusing on the customer's challenges and how the product solves them could create a more compelling narrative​.

Lack of Storytelling: A compelling story that illustrates the journey of a customer before and after using WiseStamp could enhance the emotional connection and memorability of the proposal​.

Media company sales deck - RTL

RTL's sales deck showcases their streaming platform, aiming at consumers and families seeking diverse entertainment options, highlighting extensive content, live streams, and exclusive previews.

Audience Understanding: The deck demonstrates a strong grasp of its audience's needs by highlighting the variety and accessibility of content, which is crucial for a streaming service.

Content Richness: It effectively communicates the depth of RTL+'s catalog, emphasizing exclusive and original content, which is a strong selling point in the competitive streaming market.

Competitive Positioning: The comparison with other streaming services positions RTL+ as a top contender in the market, which is a strategic move to capture audience interest.

Emotional Connection: The deck could further benefit from creating an emotional connection by sharing stories or testimonials of families enjoying the service together.

Food supplements sales deck - LKE

This proposal outlines Legends Kratom Co's wholesale offerings of kratom for natural pain, anxiety, depression, and opioid dependency relief, targeted toward healthcare providers and patients.

Educational Content: The deck educates readers about kratom, its uses, and its benefits, which is crucial for products that are not widely understood​.

Data-Driven: Utilizing statistics from credible sources like Johns Hopkins Medicine adds authoritative weight to the claims made about kratom's benefits​.

Product Differentiation: Clear emphasis on what sets Legends Kratom Co apart from competitors, such as their dedication to quality and personal sourcing stories, can effectively sway B2B customers​.

Risk Addressing: For a product like kratom, which may have legal and health concerns, the proposal could benefit from addressing potential risks and objections proactively​.

Usage Instructions: While the proposal does well to explain what kratom is, it could include more about how the product should be used, which is particularly important in the supplement industry​.

Testimonials: The included testimonials are powerful, but featuring a wider range of them, including from healthcare professionals, could enhance credibility​.

Product sales deck - Travel Booster

Travel Booster’s sales deck presents an ERP software solution designed for travel industry professionals, aiming to streamline operations and increase business efficiency.

Industry-Focused Content: The content is tailored to the travel industry, highlighting specific challenges and how their ERP system addresses them, which is great for audience relevance​.

Evidence of Expertise: Showcasing their 30-year evolution and commitment to technology positions them as a seasoned player in the market, building trust with the audience​​.

Comprehensive Feature Set: The deck details the capabilities of the software, emphasizing benefits like streamlined operations and improved customer service, which directly speak to potential clients' needs​​.

Case Studies or Examples Missing: While the capabilities are well-listed, including specific case studies or success stories could make the benefits more tangible for prospects​​.

Technical Jargon: Some sections might be too technical for non-IT professionals. Simplifying language could make the deck more accessible to all decision-makers within the travel industry​.

Health & lifestyle sales deck - Mign Design

Mign Design's sales deck is aimed at revolutionizing orthopedic care through personalized medicine, targeting healthcare providers with a digital approach to spine and sports medicine bracing.

Historical Context: Providing a historical backdrop of orthotics and prosthetics emphasizes the need for innovation in the field, creating a strong case for their product​.

Market Pain Points: Highlighting current patient care problems and industry inefficiencies identifies clear pain points that Mign Design aims to solve, which is persuasive writing 101​.

Future-Oriented Solutions: The focus on digital transformation and the move from mass production to personalization aligns the product with future healthcare trends, making the proposal forward-thinking​.

Detailed Use Cases: While the challenges are outlined, the deck could benefit from more detailed use cases to show the product in action and its direct impact on patient care​​.

Data Specificity: Incorporating more specific data on the outcomes achieved with their products could strengthen the argument and provide more concrete evidence of success​​.

Logistics sales deck - Deliveright

Deliveright's sales deck introduces their white glove delivery service for heavy goods, targeting e-commerce businesses that require end-to-end shipment visibility, efficiency, and a customer-centric approach.

Problem Identification: The deck starts strong by clearly identifying the pain points in traditional furniture delivery, which sets the stage for Deliveright's solutions.

Technology Integration: It effectively highlights the use of their patented Grasshopper technology, showcasing innovation and a forward-thinking approach that can appeal to tech-savvy clients.

Customer Experience Focus: The emphasis on a seamless customer experience from purchase to delivery aligns with modern expectations and is a key differentiator in the logistics industry.

Visual storytelling: The deck uses visual scroll-based storytelling to simplify the shipping process in a way that breaks down the complex details into bite-size information that can be gradually processed with ease.

Evidence of Success: While growth metrics are provided, the deck could be improved with specific customer stories or case studies that demonstrate successful deliveries.

Text-heavy: The deck could benefit from shortening the text and extracting the core of the message.

AI sales one-pager - OctopAI

OctopAI's sales one-pager addresses the inefficiencies faced by BI & Analytics teams in data management, offering a solution that provides complete visibility and understanding of data in seconds.

Pain Point Addressing: The document does well to quantify the time wasted on data-related issues, making a strong case for the need for OctopAI's services.

Solution Clarity: It clearly outlines the benefits of the automated BI Intelligence platform, such as cross-platform metadata visibility and ease of use, which are key selling points.

Target Audience Specificity: The one-pager specifies which members of the BI team can benefit from the product, helping potential clients to see its relevance to their roles.

Technical Details: While the document is concise, it could provide a bit more detail on how the platform works, to give potential clients a clearer picture of what to expect.

User Testimonials: Including a testimonial is good, but adding more could provide a broader range of insights into the platform's effectiveness and user satisfaction.

E-commerce AI sales one pager - nSure.ai

nSure.ai's one-pager presents an AI-powered fraud protection tool for digital gift card transactions, targeting e-commerce platforms that require sophisticated, real-time decision-making to maximize revenue and customer satisfaction.

Complexity Simplified: The document does an excellent job of distilling the complex AI technology into understandable terms, showing how it benefits the customer by reducing false declines.

Data-Driven Confidence: The use of specific metrics, such as a 98% approval rate, provides a quantifiable understanding of the product's effectiveness, which can be very persuasive.

Credibility through Backing: Highlighting the backing by AXA and the use of a large European gift card platform as the backbone adds significant credibility and trust to nSure.ai's solution.

Technical Details: Some additional technical details could help potential clients understand the AI's functionality better, without overwhelming them with jargon.

User Testimonials: The inclusion of user testimonials or case studies would provide social proof and help potential clients relate to the success stories.

Cloud computing sales one-pager - NetApp

Spot's sales one-pager by NetApp introduces Ocean, a serverless infrastructure engine for containers, aimed at DevOps teams managing cloud-native applications who seek to reduce costs and complexity.

Relevance to Pain Points: The document effectively taps into the specific challenges faced by DevOps teams, such as resource allocation and cost management, which is crucial for engaging the target audience.

Solution Benefits: It clearly outlines the benefits of using Ocean, like container-driven autoscaling and cost optimization, which directly address the audience's pain points.

Customer Success Story: The inclusion of a case study from Chegg adds credibility and illustrates the tangible benefits of implementing Ocean.

Technical detail: The technical nature of the solution is high, and since the buyers for such solutions are highly technical, the deck could benefit from going more in depth about the technology and what differentiates it from competing solutions.

Luxury real estate sales deck - Imagined by Storydoc

This playful real estate listing invites readers to imagine the luxury of George Clooney's Italian villa, emphasizing the allure of celebrity lifestyle and the grandeur of Lake Como living.

Engaging Narrative: The listing creates an imaginative and engaging narrative that captures the reader's attention by inviting them to visualize the luxury and lifestyle associated with the property.

Emotional Appeal: The use of humor and whimsical language makes for an enjoyable read, which is important in creating a memorable experience for potential buyers.

Attractive visuals: The use of videos and panoramic images to present the property and its surroundings with concrete detail makes it easier for prospects to imagine themselves living there.

Excessive Motion: The deck has too many moving GIFs and videos, which makes the deck distracting, and makes it difficult to concentrate on reading the text.

Storytelling workshop sales pitch deck - GENIUS

Genius's event sales pitch deck introduces a storytelling workshop for professionals seeking to enhance their business communication. It emphasizes the transformation of narrative skills to engage and inspire teams and clients.

Expertise and Authority: The deck establishes credibility by highlighting Gabrielle Dolan's reputation as a global authority on business storytelling, which is essential for trust-building.

Educational Value: It outlines the educational structure of the workshop, providing clear learning outcomes such as understanding storytelling styles and constructing impactful narratives.

Follow-Up Program: The inclusion of a 90-day follow-up program with weekly videos is a great way to offer ongoing value and support, ensuring the longevity of the workshop's impact.

Visual storytelling: The deck uses video and scroll-based infographics to present the speaker's authority and vividly describe the beneficial experience of participating in the workshop.

Alumni Feedback: Positive feedback by prior alumni is included which illustrates the workshop's benefits and the transformation experienced by past participants.

I did not find any.

Sales deck templates that make you stand out

To streamline your content development, I've curated a selection of our top sales deck templates for you to take and use.

These templates were made with business storytelling at their core.

They give you interactive design elements to bring your content to life, simplify even your most complicated details, and get any prospect involved and engaged.

Each template has been rigorously tested to ensure they always look their best across all devices.

How to make a sales deck that wins

To stand out and win in the sea of sameness your sales pitch deck must do 4 things:

Upgrade from static to interactive content to get prospects involved and guide them toward action.

Go from generic to personalized decks to make the prospects feel at home with their brand colors, logo, name, and locale.

Replace a one-shoe-fits-all approach with a tailored message to empathize with your prospect’s known needs and make them feel seen.

Transform dry facts and stats into human story (both written and visual) to make your message stick and your ideas resonate.

If this sounds like a lot of work, that’s because it is.

But less than you may think. In just a minute I’ll show you some truly effective selling deck examples that do just that.

Even better, most of these examples can be used as templates you can grab to make your own sales deck (imagine how much time this will save you).

If you want to learn how to transform your same-old sales decks into outstanding ones go read our guide on how to make a sales deck . It covers it all step-by-step in detail.

Now let’s see the examples!

Why PowerPoint sales decks will fail you every single time

Everybody is creating their sales pitch presentation as PowerPoints. If everyone is doing it then it must be the right thing to do right?

No. It just means you’re exactly like everybody else. It just leads to yet another sales deck like buyers have seen a million times before.

PowerPoint is a blunt instrument for business storytelling. It’s a 35-year-old technology that was meant for slide-projectors.

It limmits you to a 16:9 canvas which you then fill with bullet points and a few static visuals.

You can make a PowerPoint as pretty as you want, but the result will still be the same - bored, disengaged prospects.

Why? Because beauty is the bare minimum that buyers expect. And beyond the pretty design PPT sales decks are still static, dull, and unengaging.

You need something more to stand out and reengage prospects. You need to go from static to interactive.

Here’s what the difference between static and interactive looks like. Which would you rather read?

Static vs. interactive sales decks

Interactive content has huge implications for your ability to tell an engaging story and get prospects actively involved in your content.

Interactive content brings massive improvements:

(Based on our analysis of over 100K sales deck sessions)

103% increase in your deck’s average reading time (from the PPT benchmark).

41% increase in the number of people who scroll the deck to the end.

2.3x more internal shares within your buyer’s organization.

Also, some Storydoc clients report a 2x increase in conversion rate .

That said. Interactivity is just the beginning. It will make you stand out, and get you in the door, but you’ll need more to win deals.

As the Head of Marketing, I lead Storydoc’s team of highly trained content-ops warriors fighting to eradicate Death-by-PowerPoint wherever it resides. My mission is to enable buyer decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

Found this post useful?

Subscribe to our monthly newsletter.

Get notified as more awesome content goes live.

(No spam, no ads, opt-out whenever)

You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.

Create your best sales deck to date

Try Storydoc interactive sales deck maker for 14 days free (keep any presentation you make forever!)

Ace the Presentation

TOP 9 Best Sales Presentation Examples

We all get that same feeling when we are prepping for a presentation. It is the jittery anxiety of hoping you have all that you need and that you will be able to answer all of their questions. Conversely, maybe you instead are the calm, cool, collected one. But no matter how you are feeling before, nothing beats that feeling of nailing a sales presentation. 

In this post, we will give you nine of the all-time best sales presentation examples. Each example will even have its own script you can follow to adapt the pitch to your sales opportunity. Stay with us as we cover nine out of this world sales presentations, including everyone from Apple to Zuora.

Highly Recommended Next Article to Read:

7 Elements of a Sales Presentation that Converts

1. The Apple Team And Their Sales Conferences

Apple  uses a unique team-centric approach to their presentations. They use multiple team members to deliver content at different points in their sales presentations. And everyone working during this presentation is passionate about Apple and its products. This strategy keeps the audience engaged and wanting more.

How To Model Your Sales Presentation Like Apple

To model your sales presentation after Apple’s approach, you want to keep the following points in mind:

• Use more than just static images  – Videos and sound bites increase engagement. 
• Pass the mic  – Use your team to your advantage and share the floor with them.

Also, to keep everyone engaged, know that the tone of your voice goes a long way. People can hear the passion you have for a project in your tone. 

2. Appsflyer’s Sale Presentations Have Great Visuals

Appsflyer’s sales presentations rely heavily on brand recognition and little to no text. Because this company specializes in analytics, images speak louder than words in many cases. They use strong examples within their presentation to highlight their successes. 

Creating Your Own Highly Visual Sales Presentation

To create your own visual sales presentation, you need to know what message you are trying to convey in your presentation. 

The following is a list of  key elements  to focus on when creating a highly visual sales presentation:

• Choose powerful and meaningful images  – If you stray away from using lots of text, make sure the images you use can evoke emotion and gives the audience a sense of what you are talking about
• Do not focus on one point for too long  – When presenting, you want your audience to come away with a specific feeling or call to action. Try to avoid hammering one point in too many times, some repetition is important, but too much repetition can cause a boring presentation.
• Practice makes perfect  – With little to no cues on your slides for you to speak from, you need to know what you are planning to say all the way through to create a crafted and coherent message. That means you need to practice your slides and practice them again!

3. Facebook’s Captivating You Through Simplicity

Facebook’s  sales presentation is all about simplicity. They use a streamlined approach to sharing their key points. In Facebook’s sales presentation, they use the following  guidelines :

• Limit clutter  – Every quote, excerpt, and blurb has a purpose. There is no frivolous detailing.
• Stay readable  – Their presentation uses limited text to allow the presenter to be the focus. The presentation only serves as the guide. 

If you can keep these two points in mind and incorporate Facebook’s more universal strategies below, you are bound to have an impactful sale presentation. 

Three Strategies To Model Facebook’s Presentation 

Facebook is an internet and social media giant. It may seem difficult to compete with all of their skill and talent, but if you can use the following strategies like Facebook, you will, without a doubt, improve your sales presentations:

• Incorporate testimonials or proven success stories . Impart the sense that your business is thriving (because it is!) to your audience by using stories from real customers or clients. 
• Select graphics that evoke emotion.  Choose smiling faces over neutral expressions.
• Use icons to convey statistics . Relate numbers in a visual format to be more pleasant on the eyes and easier to assess visually.

By incorporating Facebook’s sales presentation strategies, you too will develop an out of this world sales presentation!

4. How Contently Uses The Before-After-Bridge Method

With Contently’s sales presentation, they focus on their successes and use those to show how they encapsulate their mission. They also create visually stunning, stand-alone presentation slides. 

The following is a list of things that  Contently  is doing right for its sales presentations:

• Highlights their mission wisely  – They put their mission front and center to remind you just exactly what they are good at before you even leave the title slide.
•   Implements the before-after-bridge formula  – Even though these slides are text-heavy, they tell an important story. Read on for exactly how to use this method in your sales presentations. 
• Use of striking visuals  – These visuals get the point across and allow you to expand upon your points without the teleprompter feeling of reading straight from a slide. 

Try Before-After-Bridge In Your Next Presentation

If you wonder how you can present the perfect testimonial when doing a sales presentation, look no further. The before-after-bridge delivery will set you apart from the competition and clearly illustrate how your company is great at what it does.

The following is a description for each part of the before-after-bridge method:

• Before  – This describes what a customer needed from you or lacked before entering into business with you.
• After  – The after tells the audience exactly what your company did for your customer 
• Bridge  – The bridge details the specific outcomes and actions 

Now the best way to deliver this is by marrying great visuals with minimal text. Use text as a supporting feature but be as concise as possible. 

5.Reddit Uses Unexpected Content To Its Advantage

Reddit  can capture its audience’s attention by using an image that is striking and out of the ordinary. This is a great way to establish and maintain their specific brand identity. 

In Reddit’s sales presentation, they use humor as a way to captivate and engage their audience:

• Highlight  impressive data
• Incorporate  timely pop culture references
• Value  creation and feature it as a top priority

The unexpected and humorous nature of Reddit’s sales presentation makes it really stand out from the crowd. They balance both the fun and engaging, with the serious and data-driven, very well. This is an unconventional approach that creates a deeply positive feeling among their audience. 

How To Feature Humor In Your Sales Presentation

To use humor like Reddit, you must ask yourself first if it is the right direction for your brand:

• It must be authentic  – If you are not a humorous person, humor may not be the best route for you to take during a sales presentation. 
• It must be engaging  – Using humor can be difficult because you have to choose an appropriate level of humor for the workplace. It can’t be too dark or too raunchy. But it must still be engaging and heartfelt enough to elicit an audience response. 
• You must be alright with it falling flat  – Not everyone will understand the joke or reference. That is normal. Keep moving through your talking points, and do not get too hung up if your joke flops. 

6.Buzzfeed Offers A No-Nonsense Delivery

Buzzfeed has created a business model that works to their advantage. They cover viral news and trending topics in a way that is always clickable. Their sales presentation is almost the complete opposite of their business model. Buzzfeed’s sales presentation is great at:

• Making use of bullets
• No frills language

Because of this, Buzzfeed gives off an air of confidence. They stick to the facts and do not leave any room for interpretation. They spell it all out for you in their sales presentation. 

Trim Your Sales Presentation & Give Just The Facts

• Having no visuals gives you an aloof and confident vibe
• Keep it short
• Keep text on slides to a minimum
• Use bullets

Buzzfeed’s use of minimalism is striking compared to some of the more over the top sales presentations. It definitely makes them stand out amongst the competition. 

7. Try LinkedIn’s Comprehensive Approach For The Win

LinkedIn is known for its ever-professional attitude. This feeling translates well to their sales presentation. Their presentation covers everything we have discussed so far:

• Creates engaging data visualization
• Highlights key points
• More is better mindset
• Simplicity on each slide 
• Uses visuals to their advantage

Not only does LinkedIn share their sales pitch, but they also give its audience an engaging way to use their platform to its fullest potential. 

Explore More Is Better & Match LinkedIn’s Model

The reason more information works for LinkedIn is because of the following:

• Balances captivating and informing the audience 
• Uses text and visuals to their advantage, not too few and not too many
• Uses time to its fullest potential 

Sometimes time is not on your side. If that is the case, aim for simplicity and brevity. It is always in your best interest to be respectful of your audience’s time. 

8. Uber: The Best Combo Of Data Visualization & Text

In addition to powerful text,  Uber  uses data visualization to present many of its important company statistics. Their five-pronged approach to sales presentations can be used again and again.

What is Uber’s five-pronged approach to sales presentations?:

• Synthesize it  – You, as the sales presenter, should know what market you are after and how your business aims to dominate that market. This means getting all the facts in order and sharing them as part of your pitch. 
• Seed germs  – Create a nurturing environment that fosters growth and enrichment. For Uber, this means selecting the right cities for future expansion. 
• Become contagious  – You want to be the next hottest, in-demand thing on the market, no matter whether it is a good or service. To spread wide and far, you need strong partnerships and consistency with your customers. 
• Mutate fast  – You want to focus on what is next and how you are going to be the first on the market. It is important to evolve in a way that suits your clients’ needs and puts you at the front of the pack against your competitors. 
• Defend  – Put protections in place to keep your spot at the top. This could be by focusing on the legislature that will grow or inhibit your company or through finding new ways to support your workers in times of stress. 

If you can adapt and tailor Uber’s sales presentation to your needs, you have a recipe for success! Nothing can beat the numbers. If your company has strong data points, highlight them with fewer words and more visuals representing the data. 

Using Data Visualization To Your Advantage 

If your company runs on numbers, as many in today’s world do, data visualization is a key part of any sales presentation. Now, you may be wondering how you create visuals based on your numbers. Well, the answer is simple, and there are a few different ways to do it. 

The following is a list of ways in which you can begin visualizing your data when giving a sales pitch:

• Do it yourself  – Doing it by yourself may seem daunting and very time consuming, but you will have a presentation you understand front to back at the end of the day.
• Gather a team  – This is probably your best course of action. Get a group of colleagues together that are familiar with the numbers. Break down the story you are trying to tell and assign each group member a piece of the pie. Remember, to be cohesive, you need to establish some parameters for the visuals’ look and feel. 
• Hire a professional  – While outsourcing is by far the easiest option, it can be the most difficult because once the visuals are made, you are stuck with figuring out how to make sense of them.

As you can see from the other sales presentations we have discussed, in addition to Uber, visuals are very important. And visuals can make or break a presentation. 

If you do not strike the right balance, your audience could feel bombarded and overwhelmed by too many visuals. But you do not want to overcorrect and leave them with paragraphs to read during your sales presentation. 

9. Zuora Uses Beautiful Imagery & Narrative Flow  

Zuora  uses storytelling as their main form of giving a sales presentation. They will lead the audience through their discoveries and ideas to lay out the concept they are trying to create. 

Zuora is good at using the following elements within their sales presentations:

• Uses background images  – An image speaks a thousand words. If you choose a good visual, it will not only support your story but reinforce the emotions and feelings you are trying to evoke. 
• Uses quotes  – A strategically placed quote can tie up a story nicely. It can also have a lasting impact if used correctly. Do not add too many frills around your quote to keep the final message vivid in your audience’s minds. 
• White space  – Creating balance and space for the audience to assign meaning and importance.

If you harness any of the elements above, you are that much closer to an out of this world sales presentation. 

Borrow From Zuora’s Playbook And Tell A Story

Zuora  uses five major elements in all of their sales presentations to make them stand out. The following is a list of important elements you can consider incorporating into your sales next presentation:

• Be bold and be the change  – Show your audience how you have adapted to what once was and what is to come in the future.
• Cite the spark  – Tell your audience exactly why you are here and what has happened in the world to need your business as part of their lives.
• Create excitement  – Highlight features that set you apart from the competition
• Prove your worth  – Use meaningful soundbites and client testimonials to support your story
• Solve their problems  – Tell your audience how your product or service will solve a problem, show them why your company exists

Zuora does a wonderful job of using imagery and text to their full potential. 

In Brief: Use Sales Presentations For Your Benefit

If you are worried about finding the right balance, you can always seek an outside opinion. Sometimes, if you choose to practice on a fake audience, they can guide you and offer corrections. Whatever you do, make sure you use the tips above to create a stunning sales presentation.  

Similar Posts

9 Basic Elements of a Great Persuasive Speech

As human beings, we commonly face debates, sales pitch, or even casual conversations, where we discuss with an audience (that can be familiar or not) about a subject that we want to convince, to think in a similar or same perspective that we do. If we are playing the speaker role, we need to bring…

Business Presentation: 21 Tips For A Persuasive Business Speech

When it comes to having a persuasive and convincing business presentation, it goes way beyond just having a bunch of colorful slides.  So, whether your business presentation is for prospective clients or board members of an organization, what matters most is ensuring that your presentation is impressive and convincing.  In this article, we shall be…

19+ Public Speaking Techniques and Skills (#18 is Gold)

The art of public speaking has become one of the most sought-after skills in the 21st century. There was indeed a time when oratory skills were exclusive only to political pundits and social critics, but for the better 21st century, this skill will be a requisite tool for the big business. What are public speaking…

The 7 Best Apps For Developing Communication Skills

Whether you’re a verbose social butterfly or a quiet social observer, we can all afford to improve our communication skills. Having the ability to convey a message or meaning directly in a way that will be immediately understood is an underrated talent.  Fortunately, there are great tools and apps at your disposal to help improve…

7 Elements of Sales Presentations That Convert

Delivering a compelling sales presentation is a lot more than a glowing sales pitch and raving product reviews. Being able to connect with your target audience goes beyond making convincing statements and putting texts together on a slide.   To make a presentation that’ll convert prospects into loyal customers, you will need these seven elements of…

An Engaging Business presentation? Read This!

You find yourself spending endless hours in tools like Microsoft Teams or Zoom or around a table discussing strategic agendas, busy schedules from beginning to end of the day with conversations about different projects. All this, not infrequently, leaves you exhausted.  However, it doesn’t have to be that way! The problem, mind you, is not…

15 Best Sales Pitch Examples [+ Tips and Templates]

Melissa Williams

What Is a Sales Pitch?

​​types of sales pitches, 15 sales pitch examples, sales pitch tips, sales pitch template.

When it comes to sales pitch examples and persuading anyone about anything, a dichotomy holds true:

You want (or believe) one thing; they want or believe another thing.

The easiest way to get from Point A to B is to connect the dots.

You find your audience’s point of view (POV) and connect to their values or needs.

Below are 15 sales pitch examples that show you tactical strategies and sales techniques to do it the right way.

Here’s what we’ll cover:

A sales pitch is a concise, targeted sales presentation that succinctly explains the following aspects of an offer: 

• The product’s/service’s features and benefits
• Unique value proposition/unique selling proposition (USP)
• Data to back up your claims

Really great sales pitches also sometimes manage to make subtle references to more nuanced company information, like a mission statement, brand values, and more. 

Sales pitches vary in length depending on their format, the specifics of your offer, and the needs of your market. 

That being said, they’re definitely meant to be short — usually only a couple of minutes or less. That’s why a sales pitch is also sometimes referred to as an “ elevator pitch .” The idea is that you should be able to deliver the entire spiel in the time it takes to share an elevator ride with someone. 

Because time isn’t usually on a sales rep’s side when they’re pitching, they need to make sure the content and delivery are extremely compelling. 

To that end, it’s also important that the purpose of a pitch isn’t to sell the product immediately after the pitch. Instead, aim for baby steps; a more appropriate goal of a sales pitch would be to have to prospect book another meeting, sign up for a webinar, or commit to a demo. 

Sales reps have a lot of flexibility when it comes to pitching. There are several formats and delivery options available to suit the needs of any product, rep, or target market. 

Phone Sales Pitch

Though cold calling (and, these days, phone calling in general) gets a bad reputation, it can actually be a surprisingly effective approach for a sales pitch. 

One of the advantages of a phone pitch is that it happens live, in real-time, so sales reps can gauge the prospects’ response and adjust their tactics accordingly. 

Phone sales pitches also make it easy for sales reps to show how much they’ve done their research as they deliver a highly personalized, value-driven offer. 

Pitching over the phone can also provide a natural segue into initiating an email conversation. 

Voicemail Sales Pitch

If you’re going to practice phone sales pitching, you’ll also want to master your voicemail sales pitch. 

With about 80% of all calls going to voicemail , chances are high that phone-based reps will need to rehearse exactly what they’re going to say when they hear that beep. 

And with so little time in the day (and the depressing statistic that only 5% of voicemails ever get returned), your voicemail sales pitch needs to be intriguing enough that it compels the prospect to give you the time of day, listen to the message, and call you back. 

Email Sales Pitch

The email sales pitch is a great tactic for sales teams that need to pitch to a large number of prospects. Reps who use this format get the benefit of being able to pitch to prospects anywhere, at any time. 

Still, for all of its conveniences, email sales pitching comes with its own set of challenges. 

Standing out in a prospect’s inbox, for example, is no easy feat. People receive over 100 business emails per day , so reps need to know how to cut to the chase immediately (bullet points are great for this). Even the subject line can become make-or-break for some messages. 

The best way to use an email sales pitch is to focus on one or two primary points, and stick to them throughout. Remember, your main goal is to initiate further conversation; you can pick up where your email left off the next time you speak. 

Social Media Pitch

Instead, look for ways to use social media that will hold up as timeless. 

Social media pitching is great for increasing brand awareness and establishing credibility. It allows sales reps and prospects to engage in a casual, easy way that helps build rapport and trust. 

Presentation Sales Pitch

The terms “sales pitch” and “sales presentation” are sometimes conflated. And for casual purposes, that’s mostly fine. 

But in technical terms, a presentation sales pitch is one that includes a sales deck. 

The sales deck is the presentation component — a visual supplement (including images, copy, graphics, charts, etc.) that improves your pitch. Tools like PowerPoint, Google Slides, and Keynote can help sales reps of any experience level create sales decks for presentations. 

Over 90% of the information that’s transmitted to the brain is visual, so having the ability to present with visual aids is a huge advantage. 

For a really polished presentation, email and/or print a PDF copy of the sales deck for the prospect, so they can review it on their own time and share it with other relevant decision-makers . 

Website Sales Pitch

Some sales teams use their company website to help them make their pitch. 

A website sales pitch includes any strategic messaging and/or content placed on the page that’s designed to capture prospects’ attention and encourage them to take the next action (e.g., fill out a form, call a sales rep, etc.). 

One of the biggest advantages of using the website to assist the sales pitch is that this format can be very effective at showcasing your brand values without coming across as too sales-y.

Follow-Up Sales Pitch

Elevator Pitch

“ Elevator pitch ” is the long-standing nickname for a sales pitch, and is named for the way salespeople need to pitch — quickly! Reps can get into the right mindset for an elevator pitch by imagining that they need to get their points across by the time the listener arrives to their floor. 

This is one of the shortest types of sales pitches, usually clocking in at 60 seconds or less. Be quick, be honest, and be friendly. The elevator pitch exists to make connections and is an invitation to learn more — don’t make it more complicated than that.

Sales Pitch Example #1: The Elevator Pitch

In today’s day and age where everyone is on the go, the elevator pitch is a necessity. People simply don’t have the bandwidth for a full-length presentation — especially when they’re only just exploring their options. 

>>Example: Check out this example in which a G2 rep pitches his product with authenticity and enthusiasm in under 20 seconds. 

Social proof (i.e. data from case studies, quotes from testimonials, etc.) is one of the most powerful things you can include in a sales pitch. 

Just make sure you find a balance between sharing what other people think versus sharing what you can do specifically for that prospect’s unique challenges. 

Sales Pitch Example #2: The Product Demonstration

Sometimes, there’s really nothing like the real deal to get the prospect hooked. A live product demonstration can be incredibly compelling. 

>>Example: Check out the way the founder of Scrub Daddy scrubbed his way into three different Sharks’ hearts (who ended up arguing for the right to work with him!) and earned his company a lucrative investment. 

Watching this video, there’s no denying that the product works. The interested Sharks have absolutely no skepticism about the product or its claims; in fact, the best-fit Shark is actually excited to give him the money — all because his product demo spoke for itself.

Sales Pitch Example #3: The Pain Point Pitch

Here’s another Shark Tank example, and the entrepreneur in this pitch knows exactly how to dig into his market’s pain points: by talking about their children.

It’s clear by their body language here that every Shark — even those who are too old, at this point, to have kids in daycare — knows exactly the struggle that Mr. Brightwheel describes in his introduction.

The universal frustration faced by teachers and parents alike is so poignant that all he needs to do is describe it for a minute or two, and it brings even empty-nest parents right back to those chaotic early years.

Sales Pitch Example #4: The Two-Sentence Pitch

The Two-Sentence Pitch (also sometimes called the 12-second pitch) has a very specific framework.

First sentence: Complete (but brief!) summary of what your company does. 

Second sentence: What sets your company apart from competitors.

That’s it! This structure is helpful for beginning conversations with investors. It’s also sometimes used as the introduction for a slightly longer elevator pitch. 

>> Example: Here’s the two-sentence pitch in action.

Yesware is a sales engagement platform that helps sales reps increase productivity, improve engagement with prospects, and guide team-wide data-driven decisions. We integrate with Gmail, Outlook, and Salesforce in under 60 seconds, giving reps access to data directly in their inbox. 

This pitch is short enough that the specific language and other components can easily be A/B tested to find the perfect combination of words, gestures, pauses, etc. 

Sales Pitch Example #5: Don’t You Agree?

This presentation pitch example is a bait-and-switch approach that leaves your audience agreeing with you.

Here’s how it works :

• Start with an undeniable truth.
• Make a bold claim that contrasts it. One that should stir up some furrowed brows.
• Why they should agree + Solution.

>> Example:  Here is a set of slides by Drift that does this well. The breakdown of the pitch:

Truth : Tech has taken over our lives.

Bold claim : Forms, emails, and calls are the enemy. (Keep in mind that this is being pitched to marketers and salespeople, who rely on these channels for leads and customer communication.)

Why + Solution : Tech makes us treat humans like faceless leads. We should be focusing on creating real conversation and solving needs. Meet Drift.

The beauty of this approach is it makes us think differently. Deep down, we all want to push our teams ahead. Doing so requires innovation and change. Your pitch introduces a new line of thinking that helps your audience become a change agent for their team.

Want more? Here are 7 of the best sales presentation slides   from companies like Facebook, Uber, and LinkedIn.

Sales Pitch Example #6: Start With a Story, Segue Into Your Pitch

Storytelling captivates us as an adult just as much as it did when we were a child.

Our brains literally react to them. Stories trigger the release of a trust hormone called Oxytocin. When storytelling in a sales pitch , this chemical reaction promotes connection and empathy.

>> Example: See this story by Amy Cuddy . (The pitch here is that we really can fake it until we make it; our body language informs our perception of ourselves and others’ perceptions of us, thereby shaping our outcomes.)

Here are the details to include in your story (with the speaker’s filled out as an example):

What : A car accident threw her from the car, dropped her IQ, and took her out of college.

When : Age nineteen

Why it matters : Amy overcame the odds by faking it until she made it. She realized that adjusting her body language shaped her mind, her behaviors, and her outcomes.

Pro Tip : Keep your story short. You should hit on all of the details above in less than 2 minutes. Here’s an example of what not to do: a seventeen-minute story by LEGO®.

Sales Pitch Example #7: Start With a Stat

Sharing data during a sales pitch is a surefire way to demonstrate your credibility. It shows that you’ve done your research and that you understand how their problem affects them in a very tangible way.

How it works: Start your pitch with a statistic that highlights the problem the prospect faces. 

>>Example: Let’s imagine your sales team sells onboarding software for new hires. Your product is designed to cut down on wasted time training new employees and reduce employee turnover. 

Did you know that disengaged or poorly-trained employees actually cost companies money? Employees with low engagement cost their organizations approximately 18% of their salary. And that’s not to mention the fact that it costs anywhere from $7,500 to $28,000 (or more) to hire and onboard a new employee.

This is an effective intro, or “hook,” because it immediately gets the prospect thinking about their own budget and bottom line, and how to avoid the consequences mentioned in the statistics.

Sales Pitch Example #8: The Demo Principle

What do late-night infomercials, Costco samples, and magicians have in common?

They show you what they’re pitching firsthand.

The theory here is that the cost of time and resources it takes to give a demo is worth it, because the net profit from sales outweighs the net profit of sales without a demo.

How to do it : List out a table with two columns: bells and whistles go on the left; the end benefits go on the right. Cross out the bells and whistles; demo and sell the end benefits.

>> Example : Watch this carrot slicer show passersby about an easy peeling experience. Notice how little he talks about features of the peeler, because you can see them for yourself.

Sales Pitch Example #9: Give Perspective Based on Your Audience

When you’re pitching, you know the thing you’re trying to sell like the back of your hand.

But you need to know your audience like that, too.

It’s the key that helps bring their point of view to yours. And it’s one of the most easily overlooked secrets behind a successful sales pitch.

Most pitches make the classic mistake of jumping right into selling.

How to do it right on your own : Ask your customers to pick their brain. Why did they choose you? What benefits were they excited to see? Why do they keep coming back? Lead with that.

>> Example: Watch Mark Cuban explain what he did when he was faced with selling Mavs tickets when they were the worst team in the league. (Start the video at 1:01.) He reframes the game experience as a way for parents to create lasting memories with their children — memories like the ones they still have with their own parents.

Sales Pitch Example #10: Use Emotional Appeal

Another thing that works in Mark Cuban’s pitch is that he uses nostalgia.

Triggering someone’s emotion drives them to act.

Think about it: It’s why panhandling works : it sparks sympathy, which compels us to give.

How to do it on your own : Identify your audience’s business and/or personal values. Show how your pitch relates to their own values. ( Yesware , for instance, relates to its users by being built to save them time and increase their productivity every day.)

>>Example: See this Shark Tank pitch , where a company founder gets two sharks tearing up by getting them to commiserate with the risks of starting a new company.

Using content in your pitch that strikes an emotional chord is one of 7 proven sales techniques to close a deal and get to “yes.”

Sales Pitch Example #11: Educate and Inspire

The way we grow in life, love, and our careers is by learning.

On the flip side of that, one way to help others to grow is to educate. And not in a way where you push your opinions. You need to lay the groundwork with facts they don’t know.

How to do it yourself : Use specificity. It’s a persuasive technique to make your points more believable.

>>Example: Here is a video pitch from CharityWater .

It lays out these important facts:

• Some people have to walk 4 hours a day to get access to drinking water, and even then it is contaminated with dysentery and cholera.
• Drinking dirty water each year kills more people than intense violence like war.
• The water crisis is solvable. There is enough water in the world.

Sales Pitch Example #12: Use the Pique Technique

What was the first thing you did when you woke up this morning?

It’s the opening line of the video example above, and it captures viewers.

The thing is, when you’re selling to someone who doesn’t want to be sold to, jumping into a standard pitch is a fast turnoff.

The Pique Technique is where you make an odd request or ask a question that leaves your audience wanting to know more. They wonder why you’re asking, and that keeps them focused.

How to do it yourself : Make a small request of your audience, or ask them a question that’s easy to answer but leaves them wondering why you’re asking in the first place.

>> Example :

Sales Pitch Example #13: Paint Them a Picture

You think what you’re pitching is great, right? Well, the best way to show your audience this is to give them your POV.

How to do this : Think of the end effect of whatever you’re pitching. What does it feel like? Use a metaphor to explain it to your audience. You’ll need three or more points of similarity between the thing you’re pitching and the thing you’re comparing it to.

Because this can be tricky, here are two examples:

>>Example 1: Joe MacMillan compares the first web browser to driving through the Holland Tunnel:

Points of similarity:

• Possibility to be able to go anywhere
• Excitement of what is to come
• The anticipation of everything being laid out before you

>>Example 2: Don Draper pitches a slide projector wheel by describing it as a time machine:

• Goes backward and forwards
• Takes us to a place where we ache to go again
• Lets us travel to a place where you know you’re loved

As Don Draper says, this technique helps your audience to create a sentimental bond with whatever it is you’re pitching.

Sales Pitch Example #14: Use Flattery

We all have some level of self-doubt.

Which is why flattery is so effective.

It replaces our self-doubt with self-esteem. This subconscious effect holds true even when the offeror has an ulterior motive and the person you’re complimenting sees your ulterior motive .

>> Example:

Check out 5 more email examples of personal selling  in action.

Sales Pitch Example #15: Show Them That Their Time > Your Time

This one makes you stand out because 98% of sales pitches make a valiant assumption.

One that ruins their shot — despite the effort put into writing and setting up the nurture.

They assume is that their time is more valuable than their prospects.

The mindset is “I put in 1 minute of research, so I’m warranted to ask for 15-30 of yours.”

Because “I think this is a really good fit.”

Who cares? The trash can.

Instead, show them you spent more time researching than you’re asking for.

>> Example: See the example below. First, Asher runs an audit to pitch. Then, he reaches out through LinkedIn Messaging and email to send me the audit directly.

Within the same hour, I then received this with the audit attached:

Keep the following tips in mind as you practice and perfect your sales pitch. 

Research…a Lot

As fast-moving as most sales pitches are, they require a tremendous amount of research ahead of time. 

For a sales pitch to be effective, the rep who’s delivering it needs to be on top of everything from product knowledge to customer knowledge, to market trends and predictions. 

Solid sales pitch research means understanding: 

• The prospect’s pain points , needs, challenges, and preferences
• The appropriate channel for distributing the pitch 
• The decision-makers at the prospect’s company, and how to reach them
• Which questions and/or objections may be presented during the pitch

The more thorough your research, the more personalized your pitch will be. 

Make a Connection

Although it’s hard to measure, a lot of your success with sales pitching will come down to how well you make your first impression. 

Avoid the temptation to launch directly into your pitch content, no matter how limited your time. 

Instead, be the leader in building rapport. Make an effort to make a connection, and (of course) always remember to pitch with honesty and integrity. 

Start With a Strong Opening

You only have a few minutes to pitch, so the first few seconds are key. The opening of your pitch (sometimes called “the hook”) is one of the most important parts to master. 

To add curiosity and engagement to this section, consider starting by asking a question or sharing a relevant statistic. 

Work on Your Messaging

Regardless of the format of your pitch, always ensure that your brand messaging and value proposition are communicated clearly. 

Numbers are precise and definitive — sharing statistics and data during a sales pitch can give prospects something tangible to reference as they contemplate more about your offer. 

Nail Your Next Steps

Remember, the point of a sales pitch is to get the prospect to agree to the next step in the process. 

To that end, sales reps need to make sure that they know exactly what they plan to ask for after their pitch. 

Whether you want a meeting, a demo, or simply an email address, make sure that you have your specific ask ready (along with any materials you need to make it easy for them to say yes). 

Although every sales pitch is different, there are a few components that are common to just about everyone. 

Use the following list to help you create a sales pitch template for your team. 

• Introduction: Make friendly introductions and build rapport. Pay attention to the prospect’s body language, and adjust your approach accordingly. 
• Problem/Pain Points: Many sales reps find it effective to start their pitch with a question, or with a surprise-factor statement relating to the prospect’s pain point. The idea is to get them feeling a bit unsettled at the beginning so that by the time you finish your pitch, they are relieved to hear about your solution. This is where you get to the heart of the “why” for the prospect. 
• Value Statement/Value Proposition: As clearly and concisely as you can, explain your company’s value proposition and unique differentiators. The way you describe your USP should be action-driven and results-oriented. Avoid overly technical jargon or complex explanations. 
• Proof Points/Customer Stories: Social proof is powerful enough that it should always be included in a sales pitch, no matter how limited your talk time is. Snippets from case studies, testimonials, and online reviews are all great resources that prove other customers trust you; internal data and success stories can also be very compelling. 
• Closing Question/CTA: At the end of your pitch, it’s time to talk next steps. Some reps choose to end their pitch the same way it began: with an open-ended question . This can put the ball in the prospect’s court and help guide them into the next stage. If they don’t get there on their own, though, it’s up to you to be firm and make a direct call-to-action (i.e., Can we set up a demo for Thursday? How’s 2:00pm?). 

Remember, it’s important to always connect the dots and put your prospect first.

These sales pitch examples use tactical strategies that are easily replicable but must be catered to your specific prospects.

This guide was updated on November 22, 2023.

Get sales tips and strategies delivered straight to your inbox.

Yesware will help you generate more sales right from your inbox. Try our Outlook add-on or Gmail Chrome extension for free, forever!

Hit your number every month

Works on Outlook or Gmail (+ many more integrations)

Related Articles

How to Build a Sales Funnel in 4 Simple Steps

Jenny Keohane

How to Convert Leads Into Sales

Casey O'Connor

Top Sales Trends in 2024

Sales, deal management, and communication tips for your inbox

We're on a mission to help you build lasting business relationships.

75 Kneeland Street, Floor 15 Boston, MA 02111

[email protected]

Copper Integration is

Simplify call management, track customer interactions & boost productivity with KrispCall-Copper integration.

• Blog / Call Center , Contact Center

10 Sales Pitch Examples, Templates And Tips

• 22 minute read

Giving a sales pitch well is definitely challenging. The presenter needs to create a picture of how their product improves a customer’s life while keeping it short, engaging, and customized for that specific person.

So, how can a salesperson highlight the benefits for the customer in a brief yet engaging presentation 🤔? Creating a short and concise sales pitch that provides all the required information in less than 5 minutes. 

In this article, we will discuss a sales pitch, its importance, and key elements. We will also discuss how to start a sales pitch, 10 sales pitch examples, and the best practices of a sales pitch. 

🔽Let’s get started. 

🔑 KEY HIGHLIGHTS

• Focus on the key benefits of the product/service and give a clear call to action to keep the sales pitch short and concise, ideally 1-3 minutes.
• Customize the pitch based on the target audience and find out what problems your solution can solve for them.
• Show how your solution is better than competitors by highlighting the unique value proposition and strong points that differentiate you.
• Clearly explain your solution and how it addresses customer issues/problems. Illustrate step-by-step how it will fix their difficulties.
• When pitching, display enthusiasm and passion for the product. This can influence customers and help your pitch stand out.
• Engage with the customer through storytelling, questions, and discussion. Don’t just lecture – involve them to keep the interaction more interesting.

Table of Contents

What is a Sales Pitch?

A sales pitch is when a salesperson tries to introduce a product or service to potential new or existing customers and convince them to buy it. Another name for a sales pitch is a “ sales presentation .” A salesperson briefly shows how a solution could help prospective buyers.

The length and detail of a sales pitch can vary depending on the audience. It may include information about the product, paperwork, diagrams, or other ads.

However, keeping it short is better. One to three minutes is plenty of time to outline the main benefits and catch their interest. Your pitch should also make clear how your product could help people and earn them money.

Importance of Sales Pitch

Whether you like them or not, sales pitches help you not miss out on chances to make sales. When talking to a potential customer, the worst thing is being unsure what to say. Therefore, you must know the importance of sales pitch, such as:

• They help you understand your thoughts and give you a starting point for any sales discussion.
• It keeps your company message consistent. Consistency builds trust and stronger, longer customer loyalty.
• You save time and money because the more times a pitch is reused, the more productive your sales team can be. Reps can work faster if they don’t have to create pitches each time.

What are the Key Elements of a Good Sales Pitch?

A good sales pitch is very important for transforming your prospects into loyal customers . Here are some of the key elements of a good sales pitch:

Learn about your customers

It’s essential to understand who will buy your product before your pitch. Find out what problems or needs they have that your product could solve. Think about the types of people who would want it most. 

If you don’t know how they will benefit from it, they won’t want to buy it. Therefore, be ready to point out specifics about your product that help with what your customers want or need. 

Show why you are better

No matter what product you have, someone else probably offers something similar. Point out the main thing that sets your product apart from competitors. Explain how you are better than other choices.

Find your unique benefit or strength. Highlight what really makes you stand out from similar offerings. Making it clear how you can do something better than others gives potential customers a good reason to choose you.

Provide solutions

Clearly explain how your product or service solves problems. Be specific about how it meets customers’ needs. Solutions are vital to include in a sales pitch.

Lay out precisely what your solution is. How does it address issues that customers face? Make sure to illustrate step-by-step how it fixes their difficulties. Customers want to know the answer you provide. If you don’t present the solution, they won’t understand why they should choose you.

Show enthusiasm and feelings

Display how excited and devoted you are to the product. Emotions spread easily, so bring energy to your pitch ! If you aren’t passionate about it, why would a customer care?

Let your passion shine through in how you present. Getting animated shows potential buyers how much you believe in what you’re promoting. When people see how pumped you are about it, that enthusiasm can rub off on them, too. That dedication can influence someone still on the fence about a purchase.

Call them to act

Don’t finish your pitch simply with “Thanks.” Work to fully engage people emotionally. Build a strong connection so they feel ready to become buyers right then or want to contact you later.

Your goal is to persuade them to take action . Whether they buy on the spot or want to learn more, get them to commit to their next step before leaving. Seal the deal by specifically inviting them to purchase or setting up a follow-up meeting.

How to Start a Sales Pitch?

Understanding how to start a sales pitch is very important. Remember these tips when you pitch your product to your next potential client. 

Keep it short

Your sales pitch should be short and sweet . It needs to get to the point without any filler or extra words. It should be kept brief, simple, and condensed. Don’t waste time on unnecessary details. Cut out anything that doesn’t directly support your central message.

Use simple language

When building your sales pitch, use clear and simple language that is easy to understand. Carefully pick your words. Organize what you say so it flows well . Put your strongest points first to hook people in, then logically follow with other important information.

Show benefits

Communicate in ways that help customers visualize benefits. Craft your words to seem memorable and intriguing without being salesy . Show how you or your product offers something special. Help listeners imagine qualities like never before, but do it gently through creative language instead of hard sales tactics. 

Master your pitch

Have your outline completely memorized. Practice your material enough that your pitch flows seamlessly. Rehearse your pitch over and over. Get your script memorized down pat. Then, tweak it for each new customer as needed.

Focus on your target audience

Make your sales pitch aimed at a particular target customer or group. Your pitch needs to be focused to leave an impression. Customize it based on who you’ll present to . Creating a general pitch for everyone doesn’t pack as big an impact as one customized for intended listeners.

Use conversational tone

When pitching, use a friendly, casual tone, like you’re just chatting with someone. While professional, don’t be too stiff or proper. Loosen up and connect on a personal level. Be warm, likable, and sincere. Engage with your audience and show your energy/excitement for the topic.

10 Best Sales Pitch Examples And Templates

Take a look at these 10 different kinds of sales pitch and some of their examples:

Phone Sales Pitch

A phone sales pitch is a conversation you have with potential buyers. Giving a sales pitch on the phone is tougher than in person since you don’t see the person. It’s easier for them to ignore you, too. But you can still make a phone pitch work if you do some things. 

Introduce yourself clearly so they know who’s calling. Tell them why you called; don’t beat around the bush. Ask if they have time to chat real quick before diving in.

Here is an example of a Phone Sales Pitch:

“Hi [name], it’s [your name] from [company].

I looked into [their company] and wanted to ask about [common customer problems].

At [company], we help people with [top benefits]. Does this sound like it could help with [problems]?

If they say yes, Great! Now I want to [next steps like a demo].

If they have doubts, I get it. Would it be okay if I emailed you some info for you to check out later? Then, I can follow up tomorrow to answer any other questions.

If they say to email, Thanks, I’ll send that over and check back in. My email will explain what we do, and I hope we can keep talking.

If they say no more contact, That’s no problem. Thanks for your time anyway. Is there anyone else I should talk to at your company about this?”

Elevator Sales Pitch

An elevator pitch is a short description of yourself and what your business offers. It can be a chance to make a real connection that could help you later. It may not lead to an immediate sale, but you should always be ready to give a short pitch about your business if a chance arises.

Most people have given an elevator pitch before without realizing it. You might do a short pitch in many different situations, like job interviews or new business opportunities. So, preparing what you’ll say is essential for promoting yourself and your company.

Here is an example of an Elevator Sales Pitch:

Introduction: “Hi, my name is [your name], and I’m a [your job title] at [your company]. It’s nice to meet you!”

Problem: “I know your company works in [industry], so I thought maybe you might want to know that [problem] – and the statistic is [statistic].”

Solution: You know that struggle with [problem your company solves]? At [your company name], we’ve found a great way to solve exactly that by [solution in simpler terms].

Unique Value Proposition: And believe it or not, we’re the only ones who offer [value proposition in a benefit-oriented way].

Call to Action: I truly think this could be a game-changer for you. Are you available for a brief chat this week to discuss it further?

Email Sales Pitch

Email sales pitch means sending emails to potential customers. With cold emails, do your homework first. Personalize it by using their name correctly. Compliment recent achievements they achieved. Find problems your product solves. Relate those issues to them specifically.

In the email, keep connecting it back to their needs. Explain clearly how you can help. Don’t hide that it’s a sales pitch, but don’t oversell either. As long as you show true value, they’ll look past that it’s technically selling.

Here is an example of an Email Sales Pitch:

My name is Jenna, and I work at XYZ Growth. We help companies increase natural website traffic, also known as organic traffic.

I know you’re busy, so I’ll tell you briefly about the good things we offer and why our clients trust us with their marketing. Our SEO experts always know the latest search engine trends, rules, and best practices, so you don’t have to worry.

We make personalized plans for each company based on their unique needs and goals. We also regularly send you reports and stats to see how your website traffic grows naturally.

If this sounds good, let me know if you want me to explain our services more or set up a meeting.

Talk to you soon,

Voicemail Sales Pitch

A sales voicemail script is pretty straightforward – some sentences written beforehand help a salesperson leave a perfect voicemail message. The goal is to make the message good enough that the person calls you back.

Most phone sales calls don’t go according to plan. 80% percent of sales calls go to voicemail. That’s why you always need a voicemail sales pitch ready if the person you’re trying to sell to doesn’t answer. 

Here is an example of a Voicemail Sales Pitch:

“Hi! My name is Alex, and I work at [your company name]. I’m trying to reach the person in charge of health insurance at your company. 

Can you please have that person call me back at 767-555-2423? I’d like to talk about how we can improve health insurance for the employees where you work. We can collaborate so insurance issues aren’t as confusing or difficult.

I hope the right person calls me back to discuss some options. Thanks, and have a great day!”

Video Sales Pitch

A video sales letter takes the most important parts of any other sales pitch and turns them into a video. They can be used in different ways, such as on websites, special pages for offers on websites, social media, or sent directly to potential customers. 

The significant advantage of doing a video sales letter is that videos allow you to tell an engaging story about your product or service in a way other methods can’t. Adding visuals, narration, and music lets you grab the attention of the person you’re trying to sell to.

A video is the best way to sell a difficult product, and we couldn’t help but include the Squatty Potty example. This is because it solves a problem people don’t know about and isn’t easy to discuss.

In the Squatty Potty video , the video starts with something weird – a unicorn pooping rainbow ice cream! This gets your attention right away.

Then, a funny knight character tells the story. Within 15 seconds, it mentions the problem—not being able to go to the bathroom. It shows more problems that could happen if not fixed.

It introduces the solution—the Squatty Potty—in one minute. Graphics explain how it works and why it helps. Then, it tells where to buy it (CTA). The video is funny, but that’s not why it did so well, selling over $15 million worth. 

It kept you interested with the story while explaining the problem, solution, and reasons to buy it – which is how sales should work. The funny video made explaining all that more fun to watch and pay attention to.

Social Media Sales Pitch

Social media sales pitches are custom messages sent to potential customers on platforms like LinkedIn. This is often called social selling. Regular sales pitches can be more straightforward, just trying to make a deal. 

Social media pitches try to create connections and trust with potential customers by sharing valuable and applicable information. The goal is to get your name out there and drive sales by matching what you offer with what interests and helps the potential customers.

Here is an example of a Social Media Sales Pitch:

“Hi Ashley,

I saw that you and Catherine are connected. She uses our service for her business. Using our tools helped Catherine’s company publish more blog posts. They increased the number of blog posts they make each month by 20%.

I know you manage a blog, too. Our solution could help you and your team share more blog posts each month, just like it did for Christina.

Would you like me to explain how our service works in more detail?

– Lily”

Investor Sales Pitch 

Investor sales pitch means pitching your business to potential investors. You found an investor that might be a good fit and made your first contact. Now it’s time to give your presentation. Hopefully, before the meeting, you have already learned much about the investors and how they work. 

Your job now is to start building a good relationship with them. You should begin by getting on the same page and making a connection. Investors need to feel confident that their money will be handled by people who can handle it. While they learned some things about you when you first reached out, they’ll want to learn more about you during your presentation.

For example, as a business leader, do you have the right qualities, such as determination, motivation, and drive, to succeed and make your investment money?

Take a look at this Investor Sales Pitch example for distinction software:

My name is Tom McKaskill, and I’m the President of Distinction Software. We make software that helps companies manage their supply chain better.

Our product suite helps optimize how companies deal with customer demands, warehouse inventory, shipping, factory production ability, and raw material inventory. 

Our product is one of only a few fully finished and tested supply chain optimization programs worldwide. Companies increasingly demand these programs, and extensive software companies are also interested in making them.

We plan to sell our business to a large global software company. This would give them a product they could start making money with immediately using customers they already have. It would also give them a big advantage over competitors in the future. We estimate selling for about $60 million.

We need $2 million to translate the software into different languages and countries. We must also do more testing with clients and write manuals and training materials to release it worldwide.

Deck Sales Pitch

A sales deck is a PowerPoint or slideshow you use when sharing details about your business or product. The slides help steer people through what you’re trying to say during your sales presentation.

Deck sales pitches are made to look nice so your pitch stands out compared to others. It also gives the person a good experience learning about your product or company. But you don’t need to be a famous artist to design your deck. Websites like Piktochart and Canva let you make good-looking decks for free.

Example of the deck sales pitch:

CallTools Sales Deck from Larry Greller

The sales deck for CallTools shows that you don’t need design skills to make an effective sales presentation. While it uses generic stock photos instead of their own, you could swap them out for photos of your team and products so clients can relate more to your business.

Why does their deck work well? Besides the stock photos, the CallTools presentation is good because it gets its point across to the audience simply and straightforwardly. The sales slides focus on what makes their tool different from others in their industry. 

Highlighting unique features helps the product stand out from the competition. Even without fancy graphics, the deck successfully communicates what matters most – showing why a customer should choose CallTools.

Pain Point Sales Pitch

Finding what problems your potential customers are dealing with is essentially the pain point sales pitch.

Thinking about struggles, annoying problems, and feeling stressed might not be fun. Who wants to keep talking about stuff that’s not working well? It doesn’t sound very fun to keep going over and over everything wrong, right? But if you own a business, started a company, or provide services, pain is actually really important. 

When it comes to what makes people buy from you or say no thanks, their problems are a big factor. Figuring out your potential customers’ issues will help convince them to choose your solution. Addressing their pain points is crucial to making the sale.

Here is a Pain Point Sales Pitch example:

I’m calling because our product could help with the problems you mentioned at last month’s trade show. I remember you said your company wastes a lot of time entering orders by hand. It takes forever, and it’s easy to mess up.

Our sales software makes the whole process much easier. With just a few clicks, your sales representatives can add new orders, customer information, and customized invoices. All the information is stored online, so anyone on your team can access it from any device.

It connects with your accounting software, so there’s no more re-entering orders or trying to match everything up later. With us, your numbers will always be right, and you’ll save hours each week.

Doesn’t that sound better than your messy system now? I’d like to do a quick demonstration to show how it works. Let me know if you have 15 minutes free next week for a call. Talking through a real example could help you see how much easier it will make your life!

Hope to hear back from you,

[Your Name]

Follow Up Sales Pitch

You have finished the first step if you have already written and sent sales introduction emails. Now it’s time for the harder part: the sales follow-up email. We call this the harder part because research shows that 80% of sales need atleast five follow ups . 

So, follow-up emails are really important for people who are just hearing about you for the first time, making them more interested or ready to buy. Most leads must be followed up with a few times before purchasing. The follow-up emails turn cold leads who know nothing about you yet into warmer leads who know more and are closer to purchasing.

Here is a Follow-up Sales Pitch example:

Hello [first name],

I know how important [issue they mentioned] is for your business. Since we talked last week at the [name of event], I want to tell you about the good things about [product name].

[Product name] lets bosses and workers [main good things about the product]!

We hope to work with your company in the future. Please let me know if you want to learn more about [product name].

[Your name]

Sales Pitch Best Practices 

Without the correct practices, a sales pitch is just a boring monologue no one wants to hear. Thus, follow these practices to level up your sales pitch:

Focus on engaging with customers

Your sales pitch should feel like a back-and-forth discussion, not just you talking at people. Customers will usually ask questions, so use this as an opportunity to include them in the conversation.

Pay close attention to what they say instead of just talking non-stop about your product. Then, show precisely how your solution could help with something they brought up. Engaging them keeps them interested.

Share a story to build a connection

Telling an engaging story about your company and product supports your points. It can quickly spark a customer’s interest in learning more.

If you share the story smoothly, you will form a stronger bond with the customer. Customers often relate successful stories to their own lives, which gives them more motivation to purchase.

Ask Open-Ended Questions

Don’t just ask yes or no questions. Ask questions that require more explanation. This helps you get to know the customer better and keeps them involved in your talk. Learning about them enables you to customize what you say.

Asking open questions also makes them think. You can ask how they would use the product or what problems are most important to fix. Getting input from them as you talk builds an interactive discussion, not just a lecture.

Use Positive Body Language

Smile and look at the person when you present. Use your hand gestures to point at your visuals or emphasize key points. Stand facing them so they know you want to include them. These small actions help people trust and pay attention to you.

Others are encouraged to feel the same way when you seem happy and excited. Control your tone, face, and movements to appear friendly and engaged. Confidence shows through nonverbals better than words alone.

Provide Supplemental Materials

Offer extras like brochures, reports, or videos for them to take. This allows them to recall your main points later. Leaving behind details helps buyers decide by themselves later, too. The more people think of your idea independently, the more likely they will consider becoming customers.

Materials with your company’s contact also make it easy to get back in touch. Good extras reinforce the perfect solution is available if they want it. Dual-purpose giveaways work as a resource and a reminder of the options you present.

Final Thoughts

No one enjoys feeling pressured or tricked during a sales interaction. So, we should forget about thinking of salespeople as super smooth talkers. Instead of seeing potential buyers as targets, consider them individuals to whom you can offer real assistance.

While there are many tactics for pitching someone, the most essential thing is to show your value . Discover the customer’s problems, understand their challenges, and find solutions. If you succeed in helping overcome issues, prospects will view you as a helpful partner rather than just another vendor. Showing you care about customers, not just money, builds trust that results in long-term business partnerships.

How long should a sales pitch be?

The best sales reps should be able to quickly explain what their company does and how it can help customers. Ideally, they can cover the main things about their business and the advantages of working with them in under 1-2 minutes.

How to do a sales pitch in an interview?

To present an effective sales pitch, focus on what makes you different: Your sales presentation should show what makes you or your company special compared to others. Discuss your strengths, talents, and past work and explain how they could help this customer.

How to make a cold call sales pitch?

Follow these steps to make a cold call sales pitch:

• Start with your name. If you’re unsure how to start a call with someone you don’t know, say who you are first. 
• Be honest about why you called. 
• See how they’re doing. 
• Tell them the reason you’re contacting them.
• Explain why your call matters.
• Say you’re glad they answered.
• Ask for their assistance.
• Thank them for taking the time to speak with you.

Follow our newsletter !

Related Blogs

Why Every Contact Center Should Implement a CRM System?

In the modern, customer-centric business world, most contact centers face the challenges of 😠unstructured data, complicated processes, and minimal visibility.…

• 8 minute read

10 Actionable Call Center Training Tips for Employees & Management

Call center agents face many tricky situations every day, from dealing with upset customers to sorting out technical problems. But…

• 10 minute read

What Is An Intelligent Virtual Agent & How Does It Work?

Sometimes, customers get frustrated 😒 when they receive the same pre-defined answer repeatedly. They prefer humans to interact with their…

• 9 minute read

Make Your Sales Kickoff the Party of the Year

Learn tips and tricks for how to give your audience a captivating SKO they’ll never forget.

Reggie Marable

Share article.

It’s true: I once fell asleep during a sales kickoff. I didn’t mean to, but nature is bound to take over when you’re sitting through the sixth presentation in a row. 

When I came to, I made a solemn vow: When I became a sales leader one day, I’d never throw a boring sales kickoff. Today, I’m Head of Sales at Slack, and I’ve made good on that promise (or so my entire sales team tells me).

Here are my strategies for throwing a sales kickoff that captivates and energises your sales force and team for the new year. It starts and ends with a simple principle: Put yourself in your audience’s shoes, and give them something good.

What you’ll learn:

What is a sales kickoff (SKO)? What should be included in a successful sales kickoff meeting? How do you plan a sales kickoff agenda? Sales kickoff tips and best practices

Learn 8 sales productivity pitfalls (and steps to avoid them)

Get the free Sales Productivity Workbook to discover how leading sales experts are side-stepping pitfalls by using sales processes, consolidating their tech stacks, redefining their pipeline stages, and automating approvals.

What is a sales kickoff (SKO)?

A sales kickoff is an event where the company’s sales team gathers together, often at the beginning of the fiscal year. It’s a chance to celebrate wins from the previous year, set goals for the coming year, and share lessons and strategies to help each other win. 

 SKOs are all about:

• Camaraderie. This is the time to deepen connections that will carry us through the rest of the year. 
• Collaboration. Team selling is more important than ever, and sales kickoffs help us sell faster and smarter when we learn more about each other’s working styles. Often a sales kickoff will include partners from other teams, like solution engineering and customer success, who are critical to the sales cycle. Building these relationships is critical to working more effectively together throughout the year.
• Excitement. Sellers begin their pitches by understanding the customer’s why . Same goes for sales kickoffs. My sales team is full of people who want to create generational wealth for their families, advance careers, help their customers, and gain freedom. So I create content that touches on those themes to get people excited. 

What should be included in a sales kickoff?

A great sales kickoff includes team-building product training, recognition, interactivity like workshops and discussions, and, yes, presentations (but not too many, please). Here’s a closer look at the key elements of a sales kickoff.

Team-building

Team-building exercises help us peel back that professional layer on the surface, and make personal connections based on rapport (“I like you”) and trust (“I feel that you have my back”). These exercises also create valuable networking opportunities, where employees and leaders from different teams can step outside their circles and connect. Here are some ideas:

• Rock, Paper, Scissors Extreme: Pair off and play Rock, Paper, Scissors. Every loser joins the Hype Team of the winner, following them around and cheering them on. In the end, there’s the final battle between the two finalists, with their massive Hype Teams behind them.
• Shark Tank Fail: Teams of two pitch their very worst business ideas to a panel of judges, and the team that makes people cringe the most is the winner.
• Flip the Tarp: Place groups of people on a large tarp, and ask them to flip it over while standing on top of it, without touching the ground.

Recognition

Weave recognition into your next annual sales kickoff meeting to celebrate wins from the previous year and create some healthy competition to outdo each other in the year ahead. Here are some examples:

• Awards: Give away awards to top performers and get creative with the categories. Some examples: Achievement Award for hitting a sales record, Leadership Award for being a great manager, Growth Award for being the most improved player, Team Morale Award for bringing great vibes, and Salesmanship Award for elevating the craft.   
• Leaderboard: Pull together data from across your sales dashboards and present a Leaderboard to show how top performers rank across sales metrics , like close rates and sales cycle length. 
• Appreciation Shower: Group into circles of six to ten people and give spontaneous shout-outs to each other. 

Get articles selected just for you, in your inbox

Interactivity.

Bring in interactive elements to make your next sales kickoff meetings more engaging and give your sales teams a chance to converse. Here are some ways to do it:

• Workshops: Organise people into groups and ask them to work on solving a problem together, like ideas for launching a new product, growing the business, or selling into a new industry, region, or company type. At the end, ask a representative from each group to present on what they discussed.
• Roundtables: Encourage everyone to join in with roundtables, which are organised conversations that give everyone a chance to speak. Typically a moderator will kick it off by introducing a topic, then go around to facilitate table by table.
• Panel discussion: Feature a panel of speakers who can share diverse points of view on an important topic, and include an Q&A that encourages audience participation.

Presentations

At sales kickoffs, you’re usually launching something new. Maybe you’re launching a new product, selling into a new industry, or tweaking the sales process. Use presentations to help the team walk out with confidence to sell, and remember to frame your content with what’s in it for them. What will help them drive the business? Dig into topics like these: 

• Product announcements: When I’ve gotten stuck in my career, I’ve always broken through by bringing it back to basics. What are the products? What do they do? Use the sales kickoff to discuss product announcements that will help your sellers go to market.
• Industry trends: We owe much of our success at Slack to the fact that we speak the language of the industries we sell into. Use the sales kickoff to present on trends, risks, and opportunities in your target industries, so sellers can bring more expertise to the table when they meet with customers.
• Sales strategy: The sales kickoff often happens shortly after you create your annual sales plan and sales strategy at the end of the fiscal year. Now’s the time for sales leaders to present the top-line goals and tactics and get the sales team in lock-step to achieve them.
• Customer panel: Customer speakers tend to be the favourites at the sales kickoffs I’ve been to. It gives the sales team to hear about the product and the industry from decision-makers we sell to, and leaves time for them to ask questions.

How do you plan a sales kickoff agenda?

When you’re planning an agenda, find a comfortable venue with different areas to break out, set aside time and budget for group meals to come together and relax, and dream up surprises to thrill the audience, like an exciting keynote speaker they’d never expect. 

Here’s a sample agenda to get your juices flowing:

Day 1: 

• Breakfast and introduction. Fill up your attendees with eggs and caffeine, tell them what to expect in the coming days, and leave space for people to greet each other, shake off the nerves and the jet lag, and choose a place to sit down.
• Look back and look forward. Look back on the previous year and share lessons learned, including highlights and lowlights. Then, shift to the year ahead, announcing important changes and goals.
• Keynote speaker. Invite an exciting guest speaker, like one of your company’s most beloved executives, a customer from one of your biggest deals, or even a celebrity. For example, our sales kickoff at Salesforce once featured football legend Peyton Manning,  who discussed how to go for growth. 
• Rock, Paper, Scissors Extreme: Described in the team-building activities section, this high-energy game shakes off any afternoon doziness and helps people let their guards down.
• Sales strategy presentation: Make the transition from a discussion on strategy to a presentation, so sales leaders can share their vision for the year ahead.
• Roundtable discussion: Company strategy. Pick an important topic you’re wrestling with, like how to penetrate a new market, or which product line to invest in next, and invite everyone to weigh in.
• Leaderboard: End the day on a high note, sharing the top performers across the metrics you care about, and getting everyone amped up for dinner.
• Product presentation: Get down to business with critical presentations sharing important announcements that will enable your sales team to be more effective.
• Customer presentation: Invite a customer speaker to share why they chose your company, what’s top of mind in their industry, and how they’d recommend you engage with similar customers in the future. 
• Industry panel discussion: Invite a few guests to share lessons that help your sellers speak in the native accent — not just the language — of your customers.
• Flip the tarp: Remember this one from the team-building activities section? Get the energy up by getting physical.
• Roundtable discussion: Customer segmentation. Group up, so everyone can share thoughts in facilitated conversations about the topics raised so far.
• Awards: End the day on a note of recognition, having your awards ceremony to honour your team.

Sales kickoff tips and best practices

To throw a really successful sales kickoff event, first, you’ve got to define what success looks like. At the end, ask for feedback to see how you did. It’s also important to involve the right people, and invest in seeing each other in person. Let’s take a closer look.

Set goals to define success

Just as we set sales targets, we have to set SKO targets. I communicate measurable goals in every sales kickoff meeting, including both long-term goals to set a vision, and also short-term goals to set day-to-day tactics to get there.

Here are a couple examples of goals we’ve set at previous SKOs at Slack, using the V2MOM process pioneered by Marc Benioff.

• Method: Create solutions around product that solve 
• Measure: X% increase in cross-sells
• Obstacles: Organisational structure
• Method: Create a holistic plan for customer success, products, and partners
• Measure: X% accounts have an account plan
• Obstacles: Enablement structure

Get feedback on your content to see if it resonates

It’s critical to gather data on how well your content is resonating. I send out anonymous surveys at the end of each SKO to ask people about what worked and what needs improvement. I also organise a small committee and ask them to take notes throughout on the good, bad, and the ugly, so we can meet after and debrief. 

Involve people on other terms

Broaden the audience of your SKO to include anyone who’s accountable to the customer experience. For example, at Slack SKOs, we include team members from the following teams:

• Sales (all managers)
• Sales development (all managers)
• Solution engineering (all managers)
• Customer success (select managers)
• Industries and partner team (select managers)

Meet in person if you can

My advice for throwing a virtual sales kickoff? Don’t do it. There’s no substitute for meeting in person and feeling that energy in the room. That said, sometimes a company will have no choice but to go remote with their sales kickoff. For example, you might have budget constraints or a team that’s widely distributed around the globe. If that’s you, read our complete guide for how to throw a virtual event or sales kickoff .

The Met Gala? Coachella? No. It’s your upcoming sales kickoff.

Some of my fondest moments from across my career have taken place at SKOs. This is the time to think big and go all out. Do it right, and you won’t just set yourself up for a successful year of sales. You’ll also create the kinds of memories to take with you long after the SKO is over.

Join the Salesblazer movement

Together, we’re building the largest and most successful community of sales professionals. Get deals done, have sales managers make customers successful, and help your company grow.

Just For You

5 Tips To Create the Most Accurate Sales Forecasts of Your Career

The Complete Guide to Channel Sales

Explore related content by topic

• Salesblazer

Reggie leads the Communications, Media & Technology business in North America for Slack. He’s also a strategic advisor to Salesforce Ventures portfolio companies, helping tech startups build their go-to-market strategies. Reggie sits on the board of directors for the National Sales Network, Technology Association of Georgia, and he’s a proud member of the 100 Black Men of Atlanta. He’s also the author of “The Blue Print – The Keys to making BIG Money in Professional Sales.” Reggie lives in Atlanta, GA with his wife and two children.

Get our monthly newsletter for the latest business insights.

Sales Analysis: The Complete Guide

What Is a Sales Cycle and How Do You Optimise It for Consistent Sales?

9 Sales KPIs Every Sales Team Should Be Tracking

What Is Sales Enablement? A Complete Guide

What Is a Go-to-Market Strategy? (And Why You Need It to Beat Your Competition)

What Is a Sales Quota? Types, Examples & How To Set Goals

The Lead Nurturing Secrets That Helped Me Double My Sales

How to Do Sales Prospecting the Right Way

New to Salesforce?

• Why Salesforce
• What is CRM?
• Explore All Products
• Customer Success
• Product Pricing

About Salesforce

• Security and Performance
• Salesforce.org
• Best CRM Software
• Sustainability
• Give us your Feedback

Popular Links

• New Release Features
• Salesforce Mobile App
• Business App Store
• CRM Software
• Salesforce Plus
• Salesforce for startups
• América Latina (Español)
• Brasil (Português)
• Canada (English)
• Canada (Français)
• United States (English)

Europe, Middle East, and Africa

• España (Español)
• Deutschland (Deutsch)
• France (Français)
• Italia (Italiano)
• Nederland (Nederlands)
• Sverige (Svenska)
• United Kingdom (English)
• All other countries (English)

Asia Pacific

• Australia (English)
• India (English)
• Malaysia (English)
• ประเทศไทย (ไทย)

© Copyright 2024 Salesforce, Inc. All rights reserved . Various trademarks held by their respective owners.