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7 Top Business Plan Books for New-age Entrepreneurs

Free Ultimate Guide On Writing A Business Plan

• October 18, 2023

12 Min Read

Business Plan books are the first thing to go for once you have decided on the idea you want to pursue as an entrepreneur.

Starting up as an entrepreneur is not as simple as it seems. Transforming your idea into a business that creates value for the world is a long process.

The process is full of uncertainties, hurdles, and burnout. To make consistent efforts without giving up, you need a plan you can rely upon.

A plan that helps you in making wise decisions in your entrepreneurial journey is known as a business plan.

It also helps in refining processes and keeps you in line with your business goals.

Now, how would you create a business plan?

Well, you can anyhow get to know what it contains. However, to easily create a business plan that covers all aspects of your business, you must read these books.

In this article, we are going to discuss the 7 top business plan books written for ambitious entrepreneurs like you!

Best Business Plan Books

• Art of the Start 2.0
• The Successful Business Plan: Secrets and Strategies
• The Founder’s Dilemma
• The One-Page Business Plan for the Creative Entrepreneur
• The Secrets to Writing a Successful Business Plan
• Anatomy of a Business Plan
• The Complete Book of Business Plans

1. Art of the Start 2.0

Goodreads rating: 3.87/5

The author of this book is American millionaire Guy Kawasaki. Though his name is enough for anyone to stand up from their seats let me tell you a few things about him.

• He worked with Apple in 1984 as a part of the marketing team for Macintosh computers.
• He is the author of 12 books including The Art of Social Media, and Enchantment.
• He is currently working as the chief evangelist of Canva which is a graphic designing software.

Now coming to what this book holds for you, it’s one of those books that focus on transforming your business idea into a full-fledged organization.

Guy Kawasaki explains why it is important to have a vision and how you, as an entrepreneur, can feed your team with the same vision.

If your team does not adhere to the same vision, there will always be chaos in the workspace.

You must also share stories about your product and your journey. Everyone loves stories. You don’t have to write a 300-page book but a few social media posts, and videos that resonate well with your target audience.

The book also guides entrepreneurs while hiring. It tells you to hire people who are new in the industry. They are most likely to innovate new products as they consistently ask questions.

Key Highlight:

This book will help you in writing a business plan along with guiding you in various steps of entrepreneurship. This book holds something for every aspect of entrepreneurship.

It also stresses how you can use the internet and cloud tools to make the processes more accessible and more efficient. In the modern era, businesses are equipped with tools that are affordable and accessible to everyone.

Moreover, the book also throws light on socializing and partnering with the right people for leadership roles or to get funding.

By reading this book, you will feel more powerful as an entrepreneur and will be ready to take on challenges that come along with entrepreneurship.

This book doesn’t sound like rhetoric and probably that’s why this book received appreciation from all across the world.

Book Link- Art of the Start 2.0

A reader’s review:

The focus is on tech entrepreneurs. While much of the advice is applicable to other industries, the book will hit the bullseye specifically with those starting technology businesses.

Anita Campbell (via Goodreads)

2. The Successful Business Plan: Secrets and Strategies

The author of the book is Rhonda Abrams who has written more than 12 books on entrepreneurship. Being an entrepreneur herself, the knowledge she shares is absolute gold and trustworthy.

She also writes one of the most popular columns in the US known as Small Business Strategies.

Let us now discuss what Rhonda Abrams has taught in her book.

The Successful Business Plan: Secrets and Strategies is a complete guide for anyone stuck in writing. It is one of those books that give you a push to start working on your idea.

This book contains various worksheets and charts which makes it consumable as well as practical.

You will get enough examples of various parts of a business plan , giving you an in-depth idea of what it looks like and how it is written.

This book not only teaches you to write a business plan that reminds you about your vision but also this plan can help you get investors on board.

It also equips you with strategies to get funds at the best possible rates and also to minimize the costs involved in running a business.

It gives you an in-depth understanding of positioning your brand in the market to gain the attention of your target audience and thus derive maximum profit.

Moreover, you can also use it for competitions related to showcasing plans for their businesses. The book is used by many entrepreneurs and is recommended to every small business.

Book Link- The Successful Business Plan

There’s enough information here to help you get almost any business started. This is a proven source, for it’s been through several re-prints since 1991.

Jeffrey Brown (via Goodreads)

3. The Founder’s Dilemma

Goodreads rating: 4.01/5

The book, The Founder’s dilemma, is one of the best business plan books by Noam Wasserman. Apart from this, he has written another bestseller known as Life is a startup.

Noam Wasserman served as a professor at Harvard Business school for 13 years and is currently working at the University of Southern California as a founding Director at the Founder Central Initiative.

The book he wrote is an absolute beauty. Not because he has told some hidden secrets but because he has addressed a problem that many entrepreneurs often ignore.

And that problem is the company’s leadership. You might have a billion-dollar business idea and even have cracked the tech for it, but you might still fail because of listening to the wrong advice.

If you want your business to not suffer due to wrong decisions made by top leadership, you must read this book.

This book will help you in deciding whom you want to work with, and how to share the equity among co-founders and employees without being emotional.

However, this book might not be useful for small businesses but is a gem for someone planning to launch a high-growth business.

Book Link – The Founder’s Dilemma

I’ve never seen a book before that was particularly helpful – to a founder – about the wide range of issues a founder will face.

Brad Feld (via Goodreads)

4. The One-Page Business Plan for the Creative Entrepreneur

Goodreads rating: 3.86/5

The author of this mind-blowing book is none other than Jim Horan.

Known for his expertise in solving complex business problems , Jim has helped many entrepreneurs in turning their businesses into profit-making machines.

Jim Horan has also been a Fortune 500 executive and has written six books in the One Page Business Plan for Creative Entrepreneur series.

This book is quite different from other books as it is written for entrepreneurs who do not understand a lot about business figures but want to get started soon.

There’s a saying that if you cannot write your business plan on a single page, you are probably doing it wrong.

The book enables you to write it in a couple of hours which includes your mission, objectives, and plans.

It will be crisp and easy to understand for your investors as well as the team. In this fast-moving world, it becomes really uncomfortable to give a week preparing a business plan.

You have the idea and with the help of this book, you can turn the idea into a business in no time.

Having said that, this book is not recommended to someone who is building a high-growth company or a business with many manufacturing units.

This book is specially designed for small businesses to increase their profits and improve their vision.

Book Link – The One-Page Business Plan

One of my favorites! I have used these templates many times. It really forces you to be concise and focus on your vision. Highly recommend!

Teri Temme (via Goodreads)

5. The Secrets to Writing a Successful Business Plan

Goodreads rating: 3.70/5

The author of this book Hal Shelton is an extremely experienced executive who has worked with many corporations, non-profits, and investment companies.

Hal Shelton completed his BS from Carnegie Mellon University and then pursued an MBA from the University of Chicago.

The secrets to writing a successful Business Plan focus on each section of the plan to help you create one that stands out in front of the investors.

The book also informs you about the common errors entrepreneurs make while writing. These errors sometimes cost very high as they might create confusion for investors as well as for the team.

You will also learn to do the market analysis and write the same in your plan. You will be able to answer questions like how big is the market and whether it is sufficient to run a successful business or not.

Investors receive a lot of business plans and going through each one of them is not feasible. Therefore writing an executive summary becomes extremely important.

The executive summary is an easy way to grab investors’ attention and help them understand your business without going through lengthy documents.

If you are launching a non-profit organization, this book can help you in many ways as a section of the book is dedicated to non-profits.

Moreover, the book also consists of secret strategies for writing a business plan and getting bank loans or funding from investors.

Book Link – The Secrets to Writing a Successful Business Plan

This book provides a very solid foundation to write your plan. The author also provides excellent examples and instructions as to what to and not to do in writing your business plan

Kirk G. Meyer (via Goodreads)

6. Anatomy of a Business Plan

The author of this book, Linda Pinson, has worked very closely with the U.S. small business administration to write the government business plan publication.

She has also been honored as Education Advocate of the year and SBA regional women in Business advocate of the year.

Apart from this book, she has written many books on entrepreneurship such as Keeping the books and steps to start a small business startup.

This is one of the best business books for people who do not know anything about business plans.

This book provides you with an in-depth understanding of different business plans and will enable you to choose your ideal kind.

After reading the book, you will learn to update your plan according to the needs of your business and the position of your brand in the market.

The author also highlights the importance of mentioning the table of contents and executive summary in navigating smoothly through the book.

Apart from this, it also throws light on how you can efficiently market your business. You will also learn how to mention the financials of your company which is an important thing to do.

The Anatomy of a Business Plan also contains five real-life business plans which give you an understanding of how successful businesses can be explained in a few pages.

You also get a few worksheets which makes the overall experience of reading the book delightful.

Book Link – Anatomy of a Business Plan

This book is like “a mentor for your business plan”. Really informative and helpful.

Marvin Musfiq (via Goodreads)

7. The Complete Book of Business Plans

Goodreads rating: 3.47/5

The authors of this book are Brian Hazelgran and Joseph A. Covello. Both of them have a great understanding of how businesses operate in this book. They have told us that one size doesn’t fit all.

That means business plans for different businesses cannot be written in the same way.

This book contains 12+ plans that give you an idea of how you write one for yourself.

This book also focuses on how you should bring people into your business and what vision you should have to run the business for decades.

Moreover, when you read the book you will have to ask a lot of questions to yourself. The book will compel you to ask questions yourself that are immensely important before writing it.

Once you give satisfactory answers to the questions asked, you will feel more motivated to start a business , and writing a business will look like a cakewalk.

The above quote shows how important it is to plan your business and create a visionary plan for your business.

Book Link – The Complete Book of Business Plans

Great book encompassing everything about writing business plans.

Denny Troncoso (via Goodreads)

Bottom Line

All the Business plan books that we discussed above are going to help you in some way or the other.

But don’t worry you don’t need to read all of them. Just figure out where you stand and where you would want to go and select a book accordingly.

Innovative tools present in the industry like Upmetrics have helped many entrepreneurs in business and financial planning. If you need more help writing a perfect business plan, check out Upmetrics NOW and grow 2X faster.

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.

Related Articles On Business Plan Writing

• A Comprehensive Guide to Write an Effective Business Plan
• Formulating a Detailed Business Plan Outline
• Get Your Business Plan Written by Expert Writers
• Guidelines for Writing an Exceptional Executive Summary for Business Plans
• Determining the Ideal Length of a Business Plan
• Understand the Operations Plan Section in a Business Plan
• Check Out Our Free Business Plan Examples
• How to Design a Compelling Business Plan Cover Page
• Guidelines for Formulating a Business Plan Table of Contents
• Understanding the Importance of a Confidentiality Statement in a Business Plan

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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The 10 Best Books for Writing a Business Plan

• Ivaylo Durmonski
• Reading Lists

There are a lot of insightful thoughts around the concept of planning. In a sense, planning helps you forecast the “weather” of your business. Prepares you for what might happen. And distance you, hopefully, further away from your business going to dust. Most importantly, it allows you to think about the type of tasks you should focus on doing today. Do we know how to plan our business if we’re not business owners , though?

There is nothing wrong with having a regular job.

A lot of people are doing it.

Theoretically, since we’re born. We enter a sophisticated system of government-operated institutions that aim to spit us out after approximately 20 years, ready to help someone else grow his dream business.

You’re thought -sort of – how to plan your career. But you’re never thought how to plan your business.

Regardless of your current situation. The idea of starting a business or learning basic business skills will surely reach your mind at some point.

If you’re still not sure whether or not this is something you can achieve on your own. The business books mentioned below are specifically selected to boost your planning skills.

These books, of course, primarily serve business owners or people that are dreaming of becoming such.

Yet, these reads will definitely expand your horizon even if you don’t plan on starting your own thing right now. They will give you a perspective that will force you to think long term – the best way of thinking.

The 10 Best Books for Writing a Business Plan:

1. the goal by eliyahu goldratt, 2. the one page business plan for the creative entrepreneur by jim horan, 3. mind your business by ilana griffo, 4. business plan template and example by alex genadinik, 5. the best-laid business plans by paul barrow, 6. smart business by ming zeng, 7. measure what matters by john e. doerr, 8. your next five moves by patrick bet-david, 9. business model generation by alexander osterwalder, 10. playing to win by a.g. lafley.

What’s the book about?

The Goal by Eliyahu M. Goldratt is a novel. A fascinating story that describes the life of a business owner who is facing a series of obstacles that, if not handled well, will lead to a catastrophic ending of the company he is running. Mr. Goldratt presents this fictional business environment to teach us an important lesson: That the speed of a convoy is determined by the slowest ship.

Who is it for?

Especially interesting for people who already own businesses but are struggling to grow. For people who can’t adequately articulate what is wrong with what they are doing. Eliyahu Goldratt teaches us that we should observe a business as a series of systems . The faster the systems operate. The faster you’ll grow. To speed up this process, first, you need to identify the weakest link and improve upon the process.

Thought-Provoking Quote:

“Since the strength of the chain is determined by the weakest link, then the first step to improve an organization must be to identify the weakest link.” Eliyahu M. Goldratt

Get the book | Read my summary

In this book, Jim Horan compiles his years of experience as a Fortune 500 executive and business consultant. The pages will help you quickly form a simple business plan based on the most successful companies in the world. The book goes through the 5 stages every organization hoping to make a profit from their products and/or services needs: Vision, Mission, Objectives, Strategies, Action.

This resource is great for people just starting their online or offline venture. Folks who are considering the idea of starting a business but are not quite sure what to do first. The One Page Business Plan For Creative Entrepreneur will show you the exact steps you need to begin your entrepreneurial journey.

Get the book

This long-winded title is here to show you how to start a business from scratch. Ilana Griffo, the author, shares her journey on how she started her side hustle which eventually become a six-figure design studio. A lot of readers describe this title as everything you need to learn about being your own boss. Of course, it all starts with planning.

Great book for anyone dreaming about starting a creative project both online and/or offline. The honest tips and the real-world insights will show you exactly what you need to do. How to start and how to plan your day. The book is the perfect companion that will be your guide in your money-making journey.

Simply put, this title will help you create a professional business plan. The author even boasts that you will do the planning in minutes. Not that you should rush. But the included exercises and the questions Alex Genadinik is asking in the book will help you think critically about your overall structure and the products you will be creating – or refining if you already have existing goods.

The program presented in this title is used by a number of universities to teach students how to plan better. As stated in the description, the book… “will help you identify the most effective business strategies for your situation.” You will start by writing a short 3-sentence business plan which will focus you on what’s truly important.

“Product: What is the product or service? What benefit does it provide and to whom? Can you make it inexpensively and of high quality? What form will it take? Website? App? Brick and mortar business? Marketing: Identify a few of the most effective marketing strategies to promote your business Finances: What are the major sources of revenue? How will this happen profitably? When will you achieve financial sustainability? Do you need to raise money for this? How much?” Alex Genadinik

The first book I read on business planning. Foreword by Richard Branson. This title is dated, but still adequate even though everything is happening online these days. The text will teach you the most important ideas around planning a business. It’s full of case studies about different projects and ideas. The author carefully explains how to present your business plan to others in a way that everyone will get.

This book will explain in a simple way why it’s essential and how you should approach the subject of planning in general. The ideas inside are great for people who are looking to raise money or get approval from seniors for their proposed course of action. Also, if you’re still not convinced that you need planning, this book will surely change your perspective.

Written by Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group’s founder Jack Ma. This book presents a framework that will help business owners create a winning future strategy for their companies. The titles reveal some of the revolutionary practices Alibaba developed to rapidly increase efficiency.

We commonly read about what Google is doing or about what other Silicon Valley unicorns are working on. It’s a good idea to take a fresh eastern perspective on how to operate your business. Smart Business will show you how to use cutting-edge technologies to plan and scale your business.

Measure What Matter will teach you how to use Objectives and Key Results (OKRs) as an approach to make decisions in business. The legendary John Doerr has helped some of the best companies in the world to scale and exceed their yearly goals by using this simple method.

With time, every owner begins to collect all kinds of data to measure whether or not his project is succeeding. Sadly, many entrepreneurs end up being fixated on the wrong things. This book will explain what you need to measure and why. Helping you focus on the right things so you can reach explosive growth.

“We must realize—and act on the realization—that if we try to focus on everything, we focus on nothing.” John Doerr

In short, this book is about figuring out what you should do next. Taking a holistic view of your business is always a good way to think about where you plan to go. Occasionally, though, you also need to think and plan about what you should do right now – planning your next few moves. The steps inside this title will help you gain clarity on what you really want, who you want to be, and what to do to get these things.

For those who are not only working on businesses, but in business as well. Patrick Bet-David explains how to not let emotions cloud your judgment. How to switch from a broad view of your business to a narrower view. Essentially, the lessons inside will help you identify your true self. Understand who you want to be and where you want to go, both in your life and in your business.

“Your vision must align with who you want to be. Your choices must align with your vision. Your effort must align with the size of your vision. Your behavior must align with your values and principles.” Patrick Bet-David

Full of visual elements, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers will help you soak up the knowledge and figure out your own business model. This is not your regular book where you’ll be presented with a wall of text. The title is full of infographics and design elements that will prompt you to actively work on defining your business plan and your strategy.

I’d say that this book is for people who are kind of tired of the traditional corporate-heavy jargon that is usually part of business literature. This title combines useful information and presents it in an easily digestible matter that will surely increase your comprehension and your participation when using the material.

“People are moved more by stories than by logic. Ease listeners into the new or unknown by building the logic of your model into a compelling narrative.” Alexander Osterwalder

Written by a long-standing Procter & Gamble Chairman and CEO, this book might seem a bit dry for your taste. Well, it surely is. Rarely anyone below CEO will relate to the mentioned examples. Yet, this read will change the way you think about your business. You’ll become more strategic with your daily decisions. You will become better at identifying what to do and what not to do.

Great companies do not become great by accident. They become great thanks to the strategic choices they make. Even if you don’t end up getting the book, simply consider the title for a moment: “Playing to Win: How Strategy Really Works”. Now, ask yourself, are you playing to win, or are you simply playing? This question alone will disturb your current processes and assist you in finding the best course of action for your business.

“The heart of strategy is the answer to two fundamental questions: where will you play, and how will you win there?” A.G. Lafley

Some Closing Thoughts

Business planning is important for various reasons.

Not only you’ll get clarity on where you’ll want to go. But you will also set a to-do list that will portray how to get to where you want.

More specifically, conducting a business plan will force you to think about what type of business you want to create. Understand your core motivators. Help you find your unique proposition and how you are different from the rest of the businesses out there.

I’ve hand-picked the selection of business books above so you can plan better. Of course, you don’t need to read all of the titles. Usually one or two from the list is enough to get you moving in the right direction.

If you’re looking for more reads on the topic. Make sure to check my must-read business books list. Or, the selection of books on how to start a business (plus my business book summaries ).

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Good to Great

Why Some Companies Make the Leap... and Others Don't

Jim Collins | 5.00

Jeff Bezos "Collins briefed Amazon executives on his seminal management book before its publication. Companies must confront the brutal facts of their business, find out what they are uniquely good at, and master their fly wheel, in which each part of the business reinforces and accelerates the other parts," Stone writes. (Source)

Dave Ramsey [Dave Ramsey recommended this book on his website.] (Source)

Max Levchin [Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

See more recommendations for this book...

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Eric Ries | 4.94

Sheryl Sandberg Provides a great inside look at how the tech industry approaches building products and businesses. (Source)

Ben Horowitz Great. (Source)

Dustin Moskovitz At Asana, we've been lucky to benefit from [the author]'s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business. (Source)

Made to Stick

Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath | 4.74

Cristian-Dragos Baciu I highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind (Source)

Tudor Mihailescu First thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and... (Source)

Steve Lance Made to Stick is about what makes a message memorable. Why is it that we can all say ‘Call me Ishmael’ and remember this opening line to Moby Dick, and yet none of us can say the second sentence. Made to Stick is a thoughtful, fact-based empirical study about this idea of stickiness. (Source)

The Art of War

Sun Tzu | 4.73

Reid Hoffman Reid read Carl von Clausewitz and Sun Tzu as a boy, which informed his strategic thinking. (Source)

Neil deGrasse Tyson Which books should be read by every single intelligent person on planet? [...] The Art of War (Sun Tsu) [to learn that the act of killing fellow humans can be raised to an art]. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. (Source)

Evan Spiegel After meeting Mark Zuckerberg, [Evan Spiegel] immediately bought every [Snapchat] employee a copy of 'The Art Of War'. (Source)

The Innovator's Dilemma

When New Technologies Cause Great Firms to Fail

Clayton M. Christensen | 4.67

Jeff Bezos Brad Stone's new book, The Everything Store, describes how Bezos developed this strategy after reading another book called The Innovator's Dilemma by Harvard professor Clayton Christensen. (Source)

Steve Jobs It's important that we make this transformation, because of what Clayton Christensen calls "the innovator's dilemma," where people who invent something are usually the last ones to see past it, and we certainly don't want to be left behind. (Source)

Measure What Matters

How Google, Bono, and the Gates Foundation Rock the World with OKRs

John Doerr, Larry Page | 4.62

Reid Hoffman Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad John invested the time to share these ideas with the world. (Source)

Walter Isaacson In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success. This crisp and colorful book combines fascinating case studies with insightful personal stories to show how OKRs can add magic to organizations of any size. (Source)

Bill Gates John explains how OKRs [Objectives and Key Results] work and shows how you can apply them in all sorts of situations. I’d recommend John’s book for anyone interested in becoming a better manager (and I’d say that even if I hadn’t been interviewed for a super-nice chapter about the Gates Foundation). (Source)

Never Split the Difference

Chris Voss, Tahl Raz | 4.61

Dustin Moskovitz [Dustin Moskovitz recommended this book on Twitter.] (Source)

Daniel Pink Emphasizes the importance of emotional intelligence without sacrificing deal-making power. From the pen of a former hostage negotiator—someone who couldn’t take no for an answer—which makes it fascinating reading. But it’s also eminently practical. In these pages, you will find the techniques for getting the deal you want. (Source)

Adam Grant eval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_6',164,'0','1'])); This book blew my mind. It’s a riveting read, full of instantly actionable advice—not just for high-stakes negotiations, but also for handling everyday conflicts at work and at home. (Source)

The Outsiders

Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

William N. Thorndike | 4.57

Warren Buffett In his 2012 shareholder letter, Buffett praises The Outsiders as "an outstanding book about CEOs who excelled at capital allocation." Berkshire Hathaway plays a major role in the book. One chapter is on director Tom Murphy, who Buffett says is "overall the best business manager I've ever met." (Source)

Michael Dell Thorndike explores the importance of thoughtful capital allocation through the stories of eight successful CEOs. A good read for any business leader but especially those willing to chart their own course (Source)

Mason Hawkins The Outsiders is a must-read for leaders—and aspiring leaders—striving to become exceptional CEOs, and for investors interested in partnering with exceptional stewards of corporate capital. (Source)

How to Build Habit-Forming Products

Nir Eyal, Ryan Hoover | 4.57

Matt Mullenweg Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. (Source)

Tee-Ming Chew Hooked: How to Build Habit-Forming Products by Nir Eyal. It changed the way I think about product and helps you to be hyper focused on what matters rather than what is cool for your users. (Source)

Irina Marinescu Already a classic about how to build successful products. Also, retention is a priority goal for any Product Manager, but you can't have retention if you are not setting a good engagement rate. It was a great starting point for me as part of my first startup and continues to help me today as acquired knowledge about user behavior. (Source)

Blue Ocean Strategy

How To Create Uncontested Market Space And Make The Competition Irrelevant

W. Chan Kim | 4.55

Daymond John There are the normal ones that everybody loves. There would be "Rich Dad Poor Dad," "Who Moved My Cheese?;" I love all the Dale Carnegie books; "The One Minute Manager." I love newer ones like "Blue Ocean Strategy" and all the "Freaknomics" books. (Source)

Ryan Holiday I don’t remember who originally told me to read Blue Ocean Strategy but I’m glad they did because this simple recommendation would substantially shape the course of my life and my career. (Source)

Santiago Basulto It’s hard to pick a favorite business book, they all have a lot of insight spread among different publications. But if I’d need to choose one, it’d be The Blue Ocean Strategy. It completely changed my way of seeing business when I was just getting started. It’s filled with amazing stories and insights. (Source)

Don't have time to read the top Business Planning books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

• Being comprehensive: you learn the most important points in the book
• Cutting out the fluff: you focus your time on what's important to know
• Interactive exercises: apply the book's ideas to your own life with our educators' guidance.

The 4 Disciplines of Execution

Achieving Your Wildly Important Goals

Chris McChesney, Sean Covey, Jim Huling | 4.55

The Founder's Dilemmas

Anticipating and Avoiding the Pitfalls That Can Sink a Startup

Noam Wasserman | 4.47

Cody McLain Will assume career path is running a startup, getting clients and managing a team of employees or collaborating with founders. These are some of the best books to cover these areas. It’s hard running a startup, let alone being the person who has to make the highest decisions in the organization. These books help provide the framework in how to run a successful organization but also share some of... (Source)

Thomas Hellmann It looks at the human or personal aspect of entrepreneurship. (Source)

Get a Grip on Your Business

Gino Wickman | 4.39

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

Alexander Osterwalder and Yves Pigneu | 4.39

Kaci Lambe Kai This was a great book, because it opened up the idea of what a business model is supposed to be vs what it can be. It doesn't have to be a stuffy, boring document. (Source)

Alexandra Stroe [I'd recommend] The Lean Startup by Eric Ries, Business Model Generation by Alexander Osterwalder and Yves Pigneur and Zero to One by Peter Thiel when they are in the starting phase of a business that needs to validate its business model. (Source)

Ashley Hathaway I could probably name a dozen books here, but I’ll point out The Business Model Generation and Value Prop Design from Strategyzer. I steal from these constantly and are engrained in my work process. These books put into practice really taught me how to think. As soon as I saw that everything should have a foundation of empathy, what good user-testing looks like, how to test and iterate it changed... (Source)

Good Strategy Bad Strategy

The Difference and Why It Matters

Richard Rumelt | 4.35

John Kay It’s very well written and I see I am quoted on the back cover saying, ‘This is the only book about business strategy which I didn’t want to put down.' (Source)

Stephen Kinsella Good Strategy/Bad Strategy, by Richard Rummelt. The kindle edition has thousands of highlights for the first 2 chapters, then almost none thereafter. I find that telling. This a great, non-bullshit book on a topic usually full of bullshit. https://t.co/2xyeoZ4e7R (Source)

Louis Grenier If you want to think about strategy, the proper strategy, how to understand what to do, what not to do, read: “Good Strategy, Bad Strategy”, “Good to Great” and “Blue Ocean Strategy”. (Source)

Successful Business Plan

Secrets & Strategies

Rhonda Abrams | 4.35

The Art of the Start 2.0

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Guy Kawasaki, Lindsey Filby | 4.32

Deepak Hariharan Art of the Start by Guy Kawasaki was my bible when I started up. If you plan to become an entrepreneur – this is an absolute must-read. (Source)

Future Ready

A Changemaker's Guide to the Exponential Revolution

Nick Davis | 4.31

Starting a Business QuickStart Guide

The Simplified Beginner's Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream

Ken Colwell PhD MBA | 4.27

New Sales. Simplified.

The Essential Handbook for Prospecting and New Business Development

Mike Weinberg | 4.26

The Responsive Edge Arguably the best #sales prospecting book on the market. Period. https://t.co/rtCeo2hzNV (Source)

Value Proposition Design

How to Create Products and Services Customers Want

Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos | 4.24

Chandini Jain [One of the five books Chandini would you recommend to young people interested in her career path.] (Source)

Mind Your Business

Plan Your Business and Turn Your Creative Passion Into Your Full-Time Gig

Ilana Griffo and Paige Tate & Co. | 4.24

How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

Verne Harnish | 4.24

Patrick Lencioni Verne Harnish is more committed to helping companies grow than any other person on the planet. Really. He's also radically practical in his approach and that is reflected throughout this terrific book. (Source)

Graham Weston Fast-growing companies - not small ones or big ones - create almost all the jobs and innovation in our economy, and Verne has been an invaluable guide to leaders of such companies, like me. Scaling Up helps us put in place the disciplines critical to building a significant business. (Source)

Alexandra Stroe [I'd recommend] Scaling Up by Verne Harnish, The Hard Thing About Hard Things by Ben Horowitz and Measure what Matters by John Doerr for scaling and managing the business. (Source)

This Is Not a T-Shirt

A Brand, a Culture, a Community--A Life in Streetwear

Bobby Hundreds | 4.22

Gary Vaynerchuk Simply put, Bobby Hundreds is a social beast. He knows how to tell a story, where to tell that story, and he's great at bringing people together. He's also crazy dedicated to his work and has the laser-focused attention to detail needed to not only build an everlasting globally relevant brand, but any successful business. (Source)

Jessica Alba Building a brand is about identifying and fulfilling a need in a way that no one else can. It takes vision, dedication, and attention to detail. The Hundreds is a prime example of what it looks like when you've combined all these elements along with tapping into a culture and community. This is Not a T-Shirt guides you through methods and tools you can apply to get you one step closer to... (Source)

Tony Hawk This is Not a T-Shirt tracks the history of surf and skate culture and their relationship to streetwear—from the Zephyr skate team of the 1970s to brands like Stüssy, Supreme, BAPE, and, of course, The Hundreds, which has managed to stay relevant for more than fifteen years in a fickle market. This book is an insider's guide to the prevailing trends in youth culture of the last few decades that... (Source)

The Inevitable

Understanding the 12 Technological Forces That Will Shape Our Future

Kevin Kelly | 4.21

David Allen Kevin said: We’re at a time right now, an apex in our culture, that is more significant than the Industrial Revolution, in terms of how much it’s going to change the world. I love his first chapter. He said, ‘You’re never going to get really good at anything, because everything keeps being updated. (Source)

Marc Andreessen Automatic must read. (Source)

Chris Anderson This boook offers profound insight into what happens (soon!) when intelligence flows as easily into objects as electricity. (Source)

Speculative Management

Stock Market Power and Corporate Change

Dan Krier | 4.19

Business Plan Template And Example: How To Write A Business Plan

Business Planning Made Simple

Alex Genadinik | 4.18

Thinking in Bets

Making Smarter Decisions When You Don't Have All the Facts

Annie Duke | 4.16

Charles Duhigg Through wonderful storytelling and sly wit, Annie Duke has crafted the ultimate guide to thinking about risk. We can all learn how to make better decisions by learning from someone who made choices for a living, with millions on the line. (Source)

Marc Andreessen Compact guide to probabilistic domains like poker, or venture capital. Best articulation of "resulting", drawing bad conclusions from confusing process and outcome. Recommend for people operating in the real world. (Source)

Seth Godin Brilliant. Buy ten copies and give one to everyone you work with. It's that good. (Source)

An Elegant Puzzle

Systems of Engineering Management

Will Larson | 4.16

Jeff Morris Jr. @briannekimmel @Lethain Great book — highly recommend. (Source)

Charity Majors Holy fuckola. I got ~4 pages through @lethain's new book before realizing "this might be the best book I have ever read on engineering teams" and by page 42 I knew for sure. Every engineer should read this. Not just managers. https://t.co/cNI53wS4bK (Source)

Pmp Exam Prep

Rita's Course in a Book for Passing the Pmp Exam

Rita Mulcahy | 4.16

Family Child Care Business Planning Guide

Tom Copeland | 4.15

The Idea Lifestyle Bundle

An Effective System to Fulfill Dreams, Create Successful Business Ideas, and Become a World-Class Impromptu Speaker in Record Time

Andrii Sednie | 4.15

Secrets of the Millionaire Mind

Mastering the Inner Game of Wealth

T. Harv Eker | 4.15

Jochen Siepmann Question: What books had the biggest impact on you? Perhaps changed the way you see things or dramatically changed your career path. Answer: Rich Dad, Poor Dad (Robert Kiyosaki) Money, Master The Game (Anthony Robbins) Secrets Of The Millionaire Mind (T Harv Eker) (Source)

Lewis Smith "Secrets of the Millionaire Mind" by T Harv Eker has also had a radical impact on me in recent years and on my attitude towards money. I find it almost embarrassing to recommend because the ideas are very radical and "woo woo", but if you stick with it, it can change your perspective totally. (Source)

The Pumpkin Plan

A Simple Strategy to Grow a Remarkable Business in Any Field

Mike Michalowicz | 4.15

Jacqui Pretty Here are some that might help: (...) - The Pumpkin Plan for differentiation (Source)

The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Joseph Sugarman | 4.15

Cristian-Dragos Baciu I'd just go with something that's a bit of a more light read, like Dan Kennedy's Ultimate Sales Letter, or Joe Sugarman's The Adweek Copywriting Handbook. Either one of these will give you a solid building block that you can then expand upon with the more advanced courses, like Breakthrough Advertising, or Clayton Makepeace's Ultimate Desktop Copycoach. (Source)

Ola Olusoga Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system,... (Source)

The New Rules of Marketing and PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

David Meerman Scott | 4.15

Kyrylo Taranenko Make sure to pick up the revised edition. For my generation, most advice is pretty obvious (blogs are Social Media too - oh I didn’t know that already :D), but there are some interesting cases and thoughts on going viral. (Source)

Great by Choice

Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

Jim Collins, Morten T. Hansen | 4.12

Mark Moses [ listing the books that had the biggest impact on him] (Source)

Joseph Liu I love this book because it provides some practical case studies about the behaviors that allow certain individuals, teams, and companies to excel that you can then apply to your own personal life and career. (Source)

The Connected Company

Dave Gray, Thomas Vander Wal | 4.12

The One Page Business Plan for the Creative Entrepreneur

Start With a Vision, Build a Company!

Jim Horan, Tom Peters | 4.12

Playing to Win

How Strategy Really Works

A.G. Lafley, Roger L. Martin | 4.12

Meg Whitman The entire company has organized around "Playing to Win" which is a book written by A.G. Lafley and a colleague of his. Listen, there are many ways to deploy strategy in companies. This is one I found to be particularly helpful because organizations have a lot of trouble making decisions, particularly at our scale. So this notion of where to play, what countries, what market segments, what... (Source)

Testing Business Ideas

A Field Guide for Rapid Experimentation

Alan Smith Trish Papadakos, Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, David J. Bland, et al. | 4.10

Nichole Elizabeth Demeré B2b Saas This is probably my favorite career book of 2019. https://t.co/gS1yEFIdlj (Source)

Anatomy of a Business Plan

The Step-by-Step Guide to Building a Business and Securing Your Company's Future

Linda Pinson | 4.10

Start Small, Stay Small

A Developer's Guide to Launching a Startup

Rob Walling, Mike Taber | 4.10

Turgay Birand Start Small, Stay Small by Rob Walling is good for getting some actionable tactics towards building and selling software products (Source)

Options as a Strategic Investment

Lawrence G. McMillan | 4.10

Winning with Customers

A Playbook for B2B

D. Keith Pigues, Jerry D. Alderman, Karel Czanderna, Owens Corning | 4.09

The Harvard Business Review Manager's Handbook

The 17 Skills Leaders Need to Stand Out

Harvard Business Review | 4.09

101 Boardroom Problems and How to Solve Them

Eli Mina, Keith Michael Fiels | 4.09

Cluttered Mess to Organized Success Workbook

Declutter and Organize your Home and Life with over 100 Checklists and Worksheets (Plus Free Full Downloads)

Cassandra Aarssen | 4.09

Event Planning and Management

Principles, Planning and Practice

Ruth Dowson and David Bassett | 4.09

The Future of a Radical Price

Chris Anderson | 4.09

Andrew Mayne @chr1sa Re-reading Free after a decade. Still a great book. It's interesting to see how things turned out. (Source)

Antonio Eram This book was recommended by Antonio when asked for titles he would recommend to young people interested in his career path. (Source)

Bogdana Butnar I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)

Think Like a Rocket Scientist

Simple Strategies You Can Use to Make Giant Leaps in Work and Life

Ozan Varol | 4.09

Good to Great and the Social Sectors

A Monograph to Accompany Good to Great

Jim Collins | 4.08

Lawrence Jones Mbe After last week's "I'm Reading..." post, I got many more messages asking what other books have shaped my entrepreneurial career & what I recommend. Read today's post where I share a book that has shaped the way I do business: "Good to Great"- Jim Collins. https://t.co/MXlfbJ0Axi (Source)

Stock Investing for Dummies

Paul Mladjenovic | 4.07

Start Your Own Event Planning Business

Your Step-By-Step Guide to Success

The Staff of Entrepreneur Media and Cheryl Kimball | 4.07

The Business Idea Factory

A World-Class System for Creating Successful Business Ideas

Andrii Sedniev | 4.07

Map Your Business

Define Success, Set Goals, Make a Plan (You'll Stick With)

Tara Swiger | 4.07

The Innovation Stack

Building an Unbeatable Business One Crazy Idea at a Time

Jim McKelvey | 4.06

The Book of Why

The New Science of Cause and Effect

Judea Pearl, Dana Mackenzie | 4.06

D.a. Wallach @EricTopol @yudapearl @bschoelkopf @MPI_IS I love @yudapearl 's book so much! Profound, heterodox. (Source)

Kirk Borne .@yudapearl wrote the awesome "Book of Why", but he recommends this fun and less #mathematics-heavy read >> his #AI lecture given in 1999: https://t.co/kNYIoJ8qcY #DataScience #MachineLearning #Statistics #BookofWhy #Causalinference #Bayes https://t.co/CNQlKP8cU3 (Source)

HBR's 10 Must Reads on Strategy (including featured article “What Is Strategy?” by Michael E. Porter)

Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée A. Mauborgne | 4.06

High Performance Planner Full-Year Pack

6 Planners = 12-Month Supply

Brendon Burchard | 4.06

HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?")

Harvard Business Review, Peter F. Drucker, Clayton M. Christensen, Daniel Goleman | 4.06

Tasneem Raja @BOTMpod @MelissaClark @iHeartRadio I am not someone who likes talking about (or reading) leadership/professional development books, but @HarvardBiz's On Managing Yourself has helped me enormously over the past couple months, in a time of big transitions and new beginnings. https://t.co/dhtIAnDP8i (Source)

Finance 101 for Kids

Money Lessons Children Cannot Afford to Miss

Walter Andal | 4.06

Design a Better Business

New Tools, Skills, and Mindset for Strategy and Innovation

Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Solomon, Erik van der Pluijm, Maarten van Lieshout | 4.06

The High Performance Planner

Brendon Burchard | 4.05

Become Your Own Boss in 12 Months

A Month-by-Month Guide to a Business that Works

Melinda F Emerson, Michael J. Critelli | 4.05

Developing and Administering a Child Care and Education Program

Dorothy June Sciarra, Anne G. Dorsey, Ellen Lynch | 4.05

Why the Subscription Model Will Be Your Company's Future - And What to Do about It

Tien Tzuo, Gabe Weisert | 4.05

Mark Hamade Best CEO in America right now! A must buy book! https://t.co/tiG8VdIs7p (Source)

Becoming a Coaching Leader

The Proven Strategy for Building a Team of Champions

Daniel S. Harkavy, Steve Halliday, Patrick Lencioni | 4.04

The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies

Geoffrey West | 4.04

Vinod Khosla The physics behind biology, cities, economics and companies. Do they grow, scale and die by the same math equations? New insights that are enlightening and delightful. (Source)

Business Planning

Closely Held Enterprises (American Casebook Series)

Dwight Drake | 4.04

The Secrets to Writing A Successful Business Plan

A Pro Shares A Step-By-Step Guide To Creating A Plan That Gets Results

Hal Shelton | 4.04

Secrets for Blogging Your Way to a Six-Figure Income

Darren Rowse | 4.03

Your First Business Plan

A Simple Question and Answer Workbook Designed to Help You Write a Plan That Will Avoid Common Pitfalls, Secure Financial Backing, and Create a Blueprint for Your Business

Brian Hazelgren, Joseph Covello | 4.03

42 Rules for Outsourcing Your Call Center

Best Practices for Outsourcing Call Center Planning, Operations and Management

Geoffrey A. Best | 4.03

Income for Life

The Retiree's Guide to Creating Income From Savings

Joseph DiSalvo and Marie L. Madarasz | 4.03

The Art of Strategy

A Game Theorist's Guide to Success in Business and Life

Avinash K. Dixit, Barry J. Nalebuff | 4.03

Kimberly Gloria Choi I am curious of how strategy can apply on all kinds of industries. By reading this book, I want to find out things I might not have known before, or maybe I have been played by this strategy mind game (As a customer, consumer). And I want to see if this book could drastically change my logical thinking in my daily life. (Source)

Small Brewery Finance

Accounting Principles and Planning for the Craft Brewer

Maria Pearman | 4.03

Supervision in Early Childhood Education

Joseph J. Caruso, M. Temple Fawcett, Leslie R. Williams | 4.02

Dictionary of e-Business

A Definitive Guide to Technology and Business Terms

Francis Botto | 4.02

Competing in the Age of AI

Strategy and Leadership When Algorithms and Networks Run the World

Marco Iansiti | 4.02

In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.

Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have constrained...

Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have constrained business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, drive massive scope increase, enabling companies to straddle industry boundaries, and enable powerful opportunities for learning --to drive ever more accurate, complex, and sophisticated predictions.

When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani:

Packed with examples--including the most powerful and innovative global, AI-driven competitors--and based on research in hundreds of firms across many sectors, this is the essential guide for rethinking how your firm competes and operates in the era of AI.

HBR's 10 Must Reads on Leadership

Harvard Business Review | 4.02

HBR's 10 Must Reads On Leadership will inspire you to: Motivate others to excel Build your team's self-confidence in others Provoke positive change Set direction Encourage smart risk-taking Manage with tough empathy Credit others for your...

HBR's 10 Must Reads On Leadership will inspire you to: Motivate others to excel Build your team's self-confidence in others Provoke positive change Set direction Encourage smart risk-taking Manage with tough empathy Credit others for your success Increase self-awareness Draw strength from adversity

Small Business Financial Management Kit For Dummies

Tage C. Tracy, John A. Tracy | 4.02

Families, Schools and Communities

Together for Young Children

Donna Couchenour, Kent Chrisman | 4.02

Project Management for Dummies (UK Edition)

Nick Graham | 4.02

Complete with helpful tips on delegating, shortening schedules, and optimizing your own performance Project Management for Dummies, help you get your project, and your career, off the ground in no time.

On Emotional Intelligence (HBR's 10 Must Reads)

Harvard Business Review, Daniel Goleman, et al. | 4.02

The Standout Business Plan

Make It Irresistible--and Get the Funds You Need for Your Startup or Growing Business

Vaughan Evans and Brian Tracy | 4.02

The Best Laid Business Plans

How to Write Them, How to Pitch Them

Paul Barrow, Sir Richard Branson | 4.02

A Guide to the Business Analysis Body of Knowledge® (BABOK® Guide)

IIBA | 4.01

Fundamentals of Business Marketing Research

Richard E Plank, David A Reid, J David Lichtenthal | 4.01

Product Innovation Toolbox

A Field Guide to Consumer Understanding and Research

Jacqueline H. Beckley, Dulce Paredes, Kannapon Lopetcharat | 4.01

Doing Agile Right

Transformation Without Chaos

Darrell K. Rigby | 4.01

Apple Confidential 2.0

The Definitive History of the World's Most Colorful Company

Owen Linzmayer, Owen W. Linzmayer | 4.01

Your Idea, Inc.

12 Steps to Building a Million Dollar Business - Starting Today!

Sandy Abrams | 4.01

Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney | 4.01

Christopher Lochhead Question: What five books would you recommend to young people interested in your career path & why? Answer: I know this is sounds self-serving but I’d recommended both of my books, the soon to be released, “Niche Down: How to Become Legendary by Being Different” and Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets” In... (Source)

Glen Allsopp As we're ending 2019, a shoutout to the best book I read this year: Play Bigger by @lochhead, @kmaney and co. Bought the Kindle version after the audiobook it's that good. Speaking of audio, cool to get a mention on the @authorityhacker podcast today: https://t.co/hg99T1OKxh https://t.co/BTE6fj2hWT (Source)

Mikhail Dubov A few books had affected how I run the company [...] Play Bigger. (Source)

How to Prepare a Business Plan

Edward Blackwell | 4.00

Guide To Managing Growth

Strategies For Turning Success Into Bigger Success

Rupert Merson | 4.00

Bid Writing for Project Managers

David Cleden | 4.00

Prediction Machines

The Simple Economics of Artificial Intelligence

Ajay Agrawal, Joshua Gans, Avi Goldfarb | 4.00

Lawrence Summers AI may transform your life. And Prediction Machines will transform your understanding of AI. This is the best book yet on what may be the best technology that has come along. (Source)

Dominic Barton Prediction Machines achieves a feat as welcome as it is unique: a crisp, readable survey of where artificial intelligence is taking us separates hype from reality, while delivering a steady stream of fresh insights. It speaks in a language that top executives and policy makers will understand. Every leader needs to read this book. (Source)

Kevin Kelly This book makes artificial intelligence easier to understand by recasting it as a new, cheap commodity--predictions. It's a brilliant move. I found the book incredibly useful. (Source)

Writing a Convincing Business Plan

Arthur DeThomas Ph.D., Stephanie Derammelaere MBA | 4.00

Product Roadmaps Relaunched

How to Set Direction while Embracing Uncertainty

C. Todd Lombardo | 4.00

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16 Best Business Strategy Books to Read

By: Angela Robinson | Updated: August 28, 2022

You discovered our list of the best business strategy books .

Business strategy books are guides to developing strategic corporate plans. These books cover topics like scaling operating, marketing growth, outpacing competitors, and achieving longevity. People read these books for insights on how to create and improve businesses.

These books are a type of business books and are similar to CEO books,   project management books , marketing books and books on startups .

This post contains:

• the best business strategy books of all time
• top books on business strategy
• strategic management books
• corporate strategy books
• strategic planning books

Let’s get to it!

List of business strategy books

Here is a list of some of the best books about business strategy, with both new releases and best sellers.

1. Your Next Five Moves: Master the Art of Business Strategy by Patrick Bet-David and Greg Dinkin

Your Next Five Moves is one of the best new strategic planning books. The book challenges readers to think like chess grandmasters and anticipate chains of events. The author urges business strategists to plan their next moves in succession instead of treating each as an individual decision. The book also gives advice on clarifying company missions, developing team building skills , and gaining the upper hand against powerful players.

Notable Quote: “Those who have a system for making better decisions win. Some decisions are quick, while others take time. You need a specific methodology to attack any issue, the same way a chess master knows how to play any opening or defend against one once the match starts.”

Buy Your Next Five Moves .

2. Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt

Good Strategy Bad Strategy is one of the best books on strategic thinking. Richard Rumelt dissects effective strategies and points out qualities that make these plans succeed. The author also identifies the markings of poor plans, and gives tips for spotting bad strategies. The book also covers topics such as leverage, proximate objectives, and chain link systems. Each section contains stories from companies like Apple, Wal-Mart, Toyota, and Roche to serve as examples. Good Strategy Bad Strategy is a field guide for crafting and evaluating strategic systems. The book helps readers see past the fluff and draw up better gameplans.

Notable Quote: “Good strategy works by focusing energy and resources on one, or a very few, pivotal objectives whose accomplishment will lead to a cascade of favorable outcomes.”

Buy Good Strategy Bad Strategy .

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3. Playing to Win: How Strategy Really Works by by A. G. Lafley, Roger L. Martin et al

Playing to Win describes how A. G. Lafley drastically improved Procter & Gamble’s sales and profitability by basing operational strategy on five key questions:

• What is our winning aspiration?
• Where will we play?
• How will we win?
• What capabilities must we have in place to win?
• What management systems are required to support our choices?

The book shows how this repeatable method can benefit other companies and business leaders. Playing to Win provides a practical formula for strengthening your band and organization through a series of educated and deliberate choices.

Notable Quote: “Strategy needn’t be mysterious. Conceptually, it is simple and straightforward. It requires clear and hard thinking, real creativity, courage, and personal leadership.”

Buy Playing to Win .

4. Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry I Porras

Built to Last examines the characteristics and behaviors of innovative and long-lasting companies. Drawing on extensive research, the authors analyze the factors that lead companies to survive and thrive through tough times and competitive landscapes. The book compares companies like Procter & Gamble, Walt Disney, and Marriott with lesser competitors and outlines the keys to industry leaders’ success and longevity. Built to Last covers topics such as setting goals, building a cult-like culture, and managing change, and lays out a framework for creating enduring enterprises.

Notable Quote: “Visionary companies pursue a cluster of objectives, of which making money is only one—and not necessarily the primary one.”

Buy Built to Last .

5. Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins

Good to Great is one of the most popular books on business strategy. A companion to Built to Last, this bestseller examines what qualities differentiate mediocre companies from industry legends. The book hones in on concepts like leadership competencies, cultures of discipline, and technology, and shows how each factor helps organizations excel. Good to Great is a lesson on how to not only survive in the business world, but dominate it for extended periods of time.

Notable Quote: “Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.”

Buy Good to Great .

6. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne

While many business strategy books explain how to dominate crowded markets, Blue Ocean Strategy takes the opposite approach. The book advocates for finding and seizing untapped opportunities. In other words, the best way to eliminate competition is to pursue a lesser-traveled path. The authors demonstrate how to identify previously neglected needs and generate new demand. Blue Ocean Strategy lays out a system for achieving this result, complete with frameworks and analytical tools.

Notable Quote: “Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.”

Buy Blue Ocean Strategy .

7. The Art of Strategy: A Game Theorist’s Guide to Success in Business and Life by Avinash K. Dixit and Barry J. Nalebuff

The Art of Strategy is one of the best business strategy books for beginners. Drawing on the principles of game theory , the book explains how to guess and prepare for competitors’ next moves. Through mathematical and scientific logic, the authors show how to find patterns in seemingly random occurrences and illogical behavior. The book is rich with case studies and concrete examples that make game theory easy to understand and applicable to a wide range of situations.

Notable Quote: “It may not be enough to play a game well—you must also be sure you are playing the right game.”

Buy The Art of Strategy .

8. Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter

Two decades after its initial publication, Competitive Strategy is still relevant. Michael E. Porter shows readers how to sum up and surpass rivals by performing in-depth industry analyses and taking appropriate actions. The book consists of three sections: General Analytical Techniques, Generic Industry Environments, and Strategic Decisions. Each chapter examines a different aspect of studying and challenging opposition. The prose is dense, but the exploration of the topic is exhaustive. Competitive Strategy reads like a market advantage encyclopedia.

Notable Quote: “From my examination of many declining industries, the firms that seem to be the most objective about managing the decline process are those that also participate in the substitute industry. They have a clearer perception concerning the prospects of the substitute product and the threat of decline.”

Buy Competitive Strategy .

9. Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr

Measure What Matters shows how businesses can achieve impressive growth by selecting smart objectives and key results, or OKRs. The book breaks down the process of choosing, tracking, and accomplishing goals through best practices like committing to priorities, aligning teams, and monitoring progress. Chapters illustrate these principles with examples from leading organizations like Google, The Gates Foundation, and Intel.

Notable Quote: “Ideas are easy. Execution is everything.”

Buy Measure What Matters .

10. The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen

The Innovator’s Dilemma offers a new approach to business strategy. Instead of advocating for following tried-and-tested formulas, the book insists that experimentation is often the best strategy. Clayton Christensen argues that organizations cannot always rely on proven methods. Companies need to forge new paths to remain relevant and competitive. The Innovator’s Dilemma illustrates this concept by sharing anecdotes of triumphant and tragic companies while offering advice for navigating disruptive change.

Notable Quote: “To succeed consistently, good managers need to be skilled not just in choosing, training, and motivating the right people for the right job, but in choosing, building, and preparing the right organization for the job as well.”

Buy The Innovator’s Dilemma .

11. HBR’s 10 Must Reads on Strategy by Harvard Business Review

HBR’s 10 Must Reads on Strategy collects the ten best Harvard Business Reviews essays on business strategy into one helpful anthology. The book explores topics such as clarifying the company mission, standing out amongst competitors, and measuring strategies with Balanced Scorecards. This collection contains valuable insight from industry experts, including the authors of top selling business strategy books.

Notable Quote: “Operational effectiveness and strategy are both essential to superior performance, which, after all, is the primary goal of any enterprise. But they work in very different ways.”

Buy HBR’s 10 Must Reads on Strategy .

12. Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen by Rita McGrath

Seeing Around Corners concentrates on inflection points, or major shifts in industry. Rita McGrath explains how to predict these changes and prepare for them. Changes in customer needs or expectations, competitor evolution, and technological advancement can shake up market rankings. Smart companies expect these challenges and are ready to adapt. The book outlines techniques for anticipating and overcoming industry curveballs. Seeing Around Corners is a guide to disruption-proofing your business.

Notable Quote: “The very concept of “industry” is an artificial categorization. Often the most important competition any business will face is from entrants who are not hamstrung by assumptions about what their “industry” expects of them.”

Buy Seeing Around Corners .

13. Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach by Martin Reeves, Knut Haanaes, et al

Your Strategy Needs a Strategy is a masterclass in business plan execution. The book gives readers advice on how to select the best course of action and bring plans to fruition.

It breaks strategy down into five main categories:

• Be the Orchestrator

The book analyzes the advantages and disadvantages of these methods and recommends the ideal circumstances and conditions for each. Your Strategy Needs a Strategy shows readers how to align strategy with the business environment and choose the best-suited approach.

Notable Quote: “Strategy is, in essence, problem solving, and the best approach depends upon the specific problem at hand. Your environment dictates your approach to strategy.”

Buy Your Strategy Needs a Strategy .

14. The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World’s Best Business Models by Alexander Osterwalder, Yves Pigneur, et al

The Invincible Company analyzes how winning corporations are able to disrupt industries and dominate markets. The authors examine the practices of leading companies like Microsoft, IKEA, and Amazon and explore successful business models throughout history. The book includes many visuals and charts, as well as tools like strategy frameworks, innovation metrics, and culture maps. The Invincible Company is a blueprint for becoming an industry titan.

Notable Quote: “The Invincible Company explores the future, while excelling at exploiting the present.”

Buy The Invincible Company .

15. Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World by Marco Iansiti and Karim R. Lakhani

Competing in the Age of AI asserts that artificial intelligence is rapidly transforming the business landscape. To keep up with the algorithm revolution, business leaders must employ new approaches. This book outlines techniques to incorporate AI into operational strategy. Competing in the Age of AI shows businesses how to come out ahead in a world where machine learning increasingly affects business’ bottom lines.

Notable Quote: “We are moving from an era of core competencies, differing from firm to firm and embedded deep in each organization, to an age shaped by data and analytics, powered by algorithms and hosted in the computing cloud for anyone to use.”

Buy Competing in the Age of AI .

16. Hooked: How to Build Habit-Forming Products by Nir Eyal

Hooked lays out strategies for generating market popularity and user loyalty. The book explains how to design products that consumers will use repeatedly. Nir Eyal relies on case studies and scientific research to explore the nature of habit. Hooked suggests steps to make customers return, remain active, and keep singing product praises.

Notable Quote: “To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have to.”

Buy Hooked .

Books on business strategy provide a roadmap for achieving goals and favorable results. Devising a foolproof plan is not easy, and there are many factors to consider. Luckily, there is no shortage of experts willing to share experiences and observations to help current and future leaders pick smart and sustainable paths.

For more reading suggestions, check out our lists of books on innovation , books on creativity , leadership books , small business books and  management books .

We also have a list of books on product design , books on growth hacking and customer service books .

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FAQ: Business strategy books

Here are answers to common questions about business strategy books.

What are business strategy books?

Business strategy books are guides that help leaders form actionable plans. These books cover topics like analyzing competition, scaling growth, and overcoming industry disruption. The purpose of these books is to help leaders prepare for likely developments.

What are the best business strategy books of all time?

Some of the best business strategy books of all time include Good Strategy Bad Strategy by Richard Rumelt, Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne, and Competitive Strategy by Michael E. Porter.

Why should you read books on business strategy?

Books on business strategy help companies anticipate potential challenges and take reasonable precautions. These books examine corporate operations from multiple standpoints and enable leaders to make smart choices that lead to sustained success.

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The 5 Best Business Plan Books (& Why You Shouldn’t Read Them)

You probably know that having a business plan will improve your chances of success in starting and growing your business. Reading the right business plan book can help you craft the perfect plan. But, there are more efficient ways than reading a book to learn about business planning and to complete your plan. In this article, I’ll show you such options, and if you’d still like to read a book, I’ll tell you the top 5 business planning books to consider.  

Why You Don’t Need To Read a Business Planning Book

There are many books about business planning that you could read, but why shouldn’t you? 

The simple answer, time. 

Reading even the best business plan books will take time to read and then process, and this is on top of the considerable time it takes to complete market research and write a solid business plan.

Instead, technology has provided today’s entrepreneurs with easy-to-follow simple business plan templates that teach you how to write the business plan as you complete the plan. Although every business is unique, a business plan template will offer you a great starting point and often includes customizable financial plans specific to your industry.   

Download our Ultimate Business Plan Template here

The right business plan template will include all essential components of a successful business plan including:

• Executive Summary
• Company Overview
• Market Analysis
• Customer Analysis
• Competitive Analysis
• Marketing Plan
• Operations Plan
• Management Team
• Financial Plan

You can learn more about each of these business plan components and how to write a business plan from the business planning experts at Growthink.

    Finish Your Business Plan Today!

If you enjoy reading & want to learn more….

So, you don’t actually need to read a business book, but if you do, learn from the experts who have ventured on the same entrepreneurial journey. Their practical advice provides a step-by-step guide through the planning process to help you complete the necessary market research to stay competitive while completing the financial analysis needed to secure funding.  

How We Can Help You Succeed

At Growthink, we have helped over 5,000 entrepreneurs and business owners develop business plans to start and grow their companies. With this extensive experience, we’ve created a simple business plan template and business plan examples for 100+ sectors (and we’re still going!) to save you time and make it even easier to write a successful business plan. Check out the links below or learn more in our Business Plan Writing Help Center to help you launch or expand your successful business.

How to Finish Your Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Other Helpful Business Plan Articles & Templates

Best Books for Starting a Business 

If you’ve recently started a business, or you’re thinking about becoming an entrepreneur, you may feel overwhelmed by your long checklist. You need an HR structure, a marketing plan, a plan for employee morale, and, of course, a strategy to win despite your competitors.

Whether you’re a serial entrepreneur or a fresh business owner, there is much to learn from subject matter experts. Consider reading these books for starting a business and invigorating it.

1. From GED To Harvard Then Inc. 500

In this read, Jane Wolfe & Scott Wolfe detail their journey from earning their GEDs and building the fastest growing business in New Orleans. At the young age of 17 and 19, Jane and Scott began their business dreams and bought a run-down market.

Throughout the years, and the destruction from hurricane Katrina, the Wolf’s reemerged to support their community and build Melba’s PoBoys. The Wolfe’s have founded multiple companies in their careers, generating millions of dollars in revenue.

Why Read It: If you’re looking to learn about persevering through difficulty and creating unlikely opportunities in business, is From GED To Harvard Then Inc. 500 is for you.

2. The Authority Advantage

In The Authority Advantage , you’ll discover how you can use your personal branding to gain authority-status and earn more followers. Adam Witty and Rusty Shelton have decades of experience working with entrepreneurs to grow their brand and business by sharing their business and media insights.

In this read, you’ll learn how to create a following, engage with your audience base, and grow your business and name recognition. With practical steps on leveraging owned, earned, and rented media, you will emerge empowered with next steps to help you and your business shine in a competitive marketplace.

Why Read It: The Authority Advantage will help business leaders expand their following and increase their brand recognition. Read Witty and Shelton’s book to attract influential clients, customers, and followers to your side.

3. The Power of Remote

Cynthia Watson, Executive Chair, and Shane Spraggs, CEO, share their experience in building and managing remote teams at Virtira. Create a successful remote work environment with their comprehensive roadmap.

The Power of Remote can help you lower costs and boost productivity in your business.

Why Read It: This book is ideal for you if you’re considering a “remote-first” business model, or if you’re looking for guidance on transitioning to remote.

4. Beyond the Superhero

Jason Randall reveals how to free yourself from unrealistic expectations and pressure as an executive leader. If you’re spearheading your business, you need a handbook to help you find an alternate path to success — where both you and your business can thrive.

In Beyond the Superhero, you’ll find both a memoir and a roadmap to support your business initiatives and become the leader you want to be.

Why Read It: Whether you have decades or experience, or it’s your first time in leadership, there’s always room to improve as a leader. If you’re looking to relieve the pressure of leadership while gain practical insights, Beyond the Superhero is worth a read.

5. How Teams Triumph

A business is much more than offering a product or service for a profit. Your team, workflow, and employee communication all affect how successful your business will be — and whether you retain your employees. Team dynamics can become stumbling blocks for your company as silos grow and dysfunction creeps in.

Clinton M. Padgett offers a proven framework to ensure your team works together to achieve goals. Padgett creates positive work environments to motivate employees by improving team dynamics.

Why Read It: If you’re looking for advice on how to structure your teams and create a positive company culture that breeds success, you’ll benefit from How Teams Triumph .

6. Competing With Giants

As a small startup, you may wonder if you can ever compete with industry giants. Phuong Tran shares the story of her family-owned business that her parents built up to become the forefront beverage company in Vietnam. Phuong Tran shares how a family-owned business built itself into a coveted industry giant. After walking away from a $2.5 billion offer from Coca – Cola, Phuong Tran wrote Competing With Giants to help others follow suit.

Why Read It: Find the insight and encouragement you need in this underdog story of success. If you want a pick-me-up with practical application, give Competing With Giants a read.

Lissie Kidd

Sr. marketing copywriter.

Lissie Kidd is a Sr. Copywriter with several hundred articles in her portfolio and even more edited and published under her supervision. Lissie holds a MA in Communications from Grand…

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8 Best Business Planning Books of All Time

Our goal : Find the best Business Planning books according to the internet (not just one random person's opinion).

• Type "best business planning books" into our search engine and study the top 4+ pages.
• Add only the books mentioned 2+ times.
• Rank the results neatly for you here! 😊 (It was a lot of work. But hey! That's why we're here, right?)

(Updated 2024)

As an Amazon Associate, we earn money from purchases made through links in this page.

Last Updated: Monday 1 Jan, 2024

• Best Business Planning Books

Successful Business Plan

Secrets & strategies.

Rhonda Abrams

The Secrets to Writing a Successful Business Plan

A pro shares a step-by-step guide to creating a plan that gets results.

Hal Shelton

The One Page Business Plan for the Creative Entrepreneur

The fastest, easiest way to write a business plan.

Anatomy of a Business Plan

The step-by-step guide to building a business and securing your company's future.

Linda Pinson

The Art of the Start 2.0

The time-tested, battle-hardened guide for anyone starting anything.

Guy Kawasaki

The Founder's Dilemmas

Anticipating and avoiding the pitfalls that can sink a startup.

Noam Wasserman

The Complete Book of Business Plans

Simple steps to writing powerful business plans.

Joseph A Covello

The Book on Business Planning

• The 5 Best Business Plan Books & Why You Shouldn’t Read Them www.growthink.com
• 7 Best Business Plan Books for Every Entrepreneurs Should Read upmetrics.co
• The 8 Best Business Plan Books in 2022 www.morebusiness.com
• The 9 Best Business Plan Books www.liveabout.com

How was this Business Planning books list created?

We searched for 'best Business Planning books', found the top 5 articles, took every book mentioned in 2+ articles, and averaged their rankings.

How many Business Planning books are in this list?

There are 8 books in this list.

Why did you create this Business Planning books list?

We wanted to gather the most accurate list of Business Planning books on the internet.

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Business Plan Development Guide

(6 reviews)

Lee Swanson, University of Saskatchewan

Copyright Year: 2017

Publisher: OPENPRESS.USASK.CA

Language: English

Formats Available

Conditions of use.

Learn more about reviews.

Reviewed by Kevin Heupel, Affiliate Faculty, Metropolitan State University of Denver on 3/4/20

The text does a good job of providing a general outline about writing and developing a written business plan. All of the important steps and components are included. However, the text is light on details, examples, and rationale for each element... read more

Comprehensiveness rating: 3 see less

The text does a good job of providing a general outline about writing and developing a written business plan. All of the important steps and components are included. However, the text is light on details, examples, and rationale for each element of the business plan. Some examples from actual business plans would be helpful.

Content Accuracy rating: 4

For the most part, the content is accurate. The content covers all important aspects of drafting a business plan. I thought the industry analysis could use more information about collecting primary and secondary sources; instead, this information was referenced in the marketing plan section.

Relevance/Longevity rating: 5

Most of the content relies on cites as far back as 2006; however, when it comes to developing and writing a business plan nothing has changed. Thus, the content is current and there is no concern about it becoming obsolete in the near future.

Clarity rating: 4

The text is clear. There are no difficult terms used and the writing is simple. The text uses a lot of bullet points though, which gets tedious to read for a few pages.

Consistency rating: 5

The text does a good job of maintaining consistency in terms of framework and terminology. The text is organized where it's easy to find the information you want in a quick manner.

Modularity rating: 3

The text has a lot of bullet points and the paragraphs are dense. However, the use of subheading is excellent.

Organization/Structure/Flow rating: 5

The book is organized as if you're writing a business plan from start to finish, which is helpful as a practical guide.

Interface rating: 5

There are no navigation problems, distortion of images/charts, or any other display features that may distract or confuse the reader.

Grammatical Errors rating: 5

The text is free of grammatical errors. The sentence structure is simple with many bullet points, which helps to avoid any grammatical issues.

Cultural Relevance rating: 5

This book was written by a Canadian professor and provides references to Canadian sources. However, the information in this text can be used for U.S. schools.

This book is very short and provides a good, general overview about the process of creating and writing a business plan. It won't help a reader if he/she is confused about a certain part of the business plan. The reader will have to find another source, such as "Preparing Effective Business Plans" by Bruce Barringer, Ph.D. The book provides links to good resources and a finished business plan that the reader can reference. I would recommend the book for undergraduate courses.

Reviewed by Kenneth Lacho, Professor of Management, The University of New Orleans on 6/19/18

1. Text is relevant to Canada. Not the United States 2. Needs to cover resources available to entrepreneur, e.g., federal government agencies, trade associations, chambers of commerce, economic development agencies. 3. Discuss local economy or... read more

1. Text is relevant to Canada. Not the United States 2. Needs to cover resources available to entrepreneur, e.g., federal government agencies, trade associations, chambers of commerce, economic development agencies. 3. Discuss local economy or economic area relevant to this proposed business. 4. Business model ok as a guide. 5. Suggested mission statement to cover: product/business, target customer, geographical area covered. 6. Need detailed promotion plan, e.g., personal selling, advertising, sales promotion, networking publicity, and social media. 7. How do you find the target market? 8. Chapter 6 too much detail on debt and equity financing. 9. Discuss how to find sources of financing, e.g., angels. 10. Expand coverage of bootstring, crowdfunding. 11. Chapter 4 – good checklist. 12. Chapter 3 - overlaps. 13. Chapter 7 – 3 pages of executive summary – double or single spaced typing. Number all tables, graphs. 14. Some references out-of-date, mostly academic. Bring in trade magazines such as Entrepreneur.

Content Accuracy rating: 5

In my opinion, the content is accurate and error free.

Relevance/Longevity rating: 4

The material is relevant to writing a business plan. I wonder if the Porter, SWOT VRIO, etc. material is too high level for students who may not be seniors or have non-business degrees (e.g., liberal arts). Porter has been around for a while and does have longevity. The author has to be more alert to changes in promotion, e.g., social media and sources of financing, e.g., crowdfunding.

Clarity rating: 3

As noted in No. 9, the tone of the writing is too academic, thus making the material difficult to understand. Paragraphs are too long. Need to define: Porter, TOWS Matrix, VRIO, PESTEL. A student less from a senior or a non-business major would not be familiar with these terms.

Consistency rating: 4

The text is internally consistent. The model approach helps keep the process consistent.

Modularity rating: 4

The process of developing a business plan is divided into blocks which are parts of the business plan. Paragraphs tend to be too long in some spots.

Organization/Structure/Flow rating: 4

The topics are presented in a logical step-wise flow. The language style is too academic in parts, paragraphs too long. Leaves out the citations. Provides excellent check lists.

There are no display features which confuse the reader.

Grammatical Errors rating: 4

The text has no grammatical errors. On the other hand, I found the writing to be too academic in nature. Some paragraphs are too long. The material is more like an academic conference paper or journal submission. Academic citations references are not needed. The material is not exciting to read.

The text is culturally neutral. There are no examples which are inclusive of a variety of races, ethnicities, and backgrounds.

This book best for a graduate class.

Reviewed by Louis Bruneau, Part Time Faculty, Portland Community College on 6/19/18

The text provides appropriate discussion and illustration of all major concepts and useful references to source and resource materials. read more

Comprehensiveness rating: 5 see less

The text provides appropriate discussion and illustration of all major concepts and useful references to source and resource materials.

Contents of the book were accurate, although it could have benefited from editing/proofreading; there was no evidence of bias. As to editing/proofreading, a couple of examples: A. “Figure 1 – Business Plan… “ is shown at the top of the page following the diagram vs. the bottom of the page the diagram is on. (There are other problems with what is placed on each page.) B. First paragraph under heading “Essential Initial Research” there is reference to pages 21 to 30 though page numbering is missing from the book. (Page numbers are used in the Table of Contents.)

The book is current in that business planning has been stable for sometime. The references and resources will age in time, but are limited and look easy to update.

Clarity rating: 5

The book is written in a straightforward way, technical terms that needed explanations got them, jargon was avoided and generally it was an easy read.

The text is internally consistent in terms of terminology and framework.

Modularity rating: 5

The book lends itself to a multi-week course. A chapter could be presented and students could work on that stage of Plan development. It could also be pre-meeting reading for a workshop presentation. Reorganizing the book would be inappropriate.

The topics in the text are presented in a logical, clear fashion.

Generally, the book is free of interface problems. The financial tables in the Sample Plan were turned 90° to maintain legibility. One potential problem was with Figure 6 – Business Model Canvas. The print within the cells was too small to read; the author mitigated the problem by presenting the information, following Figure 6, in the type font of the text.

I found no grammatical errors.

The text is not culturally insensitive or offensive in any way.

I require a business plan in a course I teach; for most of the students the assignment is a course project that they do not intend to pursue in real life. I shared the book with five students that intended to develop an actual start-up business; three of them found it helpful while the other two decided not to do that much work on their plans. If I were planning a start-up, I would use/follow the book.

Reviewed by Todd Johnson, Faculty of Business, North Hennepin Community College on 5/21/18

The text is a thorough overview of all elements of a business plan. read more

Comprehensiveness rating: 4 see less

The text is a thorough overview of all elements of a business plan.

The content is accurate and seems to lack bias.

Content seems relevant and useful . It does not help an entrepreneur generate ideas, and is very light on crowdfunding and other novel funding source content. It is more traditional. This can be easily updated in future versions, however. "Social Media" appears once in the book, as does "Crowd Funding".

The book is comprehensive, but perhaps not written in the most lucid, accessible prose. I am not sure any college student could pick this up and just read and learn. It would be best used as a "teach along guide" for students to process with an instructor.

The text seems consistent. The author does a nice job of consistently staying on task and using bullets and brevity.

Here I am not so certain. The table of contents is not a good guide for this book. It does make the book look nicely laid out, but there is a lot of complexity within these sections. I read it uncertain that it was well organized. Yes there are many good bits of information, however it is not as if I could spend time on one swathe of text at a time. I would need to go back and forth throughout the text.

Organization/Structure/Flow rating: 2

Similar to the above. I did not like the flow and organization of this. An editor would help things be in a more logical order.

Interface rating: 2

The interface is just OK. It is not an attractice interface, as it presents text in a very dense manner. The images and charts are hard to follow.

I did not find any grammatical errors.

Cultural Relevance rating: 4

I a not certain of the origins of Saskatchewan, but I do feel this is a different read. It is more formal and dense than it has to be. This would be a difficult read for my students. I do not feel it is insensitive in any way, or offensive in any way.

I would not adopt this book if given the chance. It is too dense, and not organized very well, even though the information is very good. The density and lack of modularity are barriers to understanding what is obviously very good information.

Reviewed by Mariana Mitova, Lecturer, Bowling Green State University on 2/1/18

Though this textbook has a prescriptive nature, it is quite comprehensive. The author strikes a good balance between presenting concepts in a concise way and providing enough information to explain them. Many every-day examples and live links to... read more

Though this textbook has a prescriptive nature, it is quite comprehensive. The author strikes a good balance between presenting concepts in a concise way and providing enough information to explain them. Many every-day examples and live links to other resources add to the completeness of the textbook.

Content seems accurate.

Since the content is somewhat conceptual, the text will not become obsolete quickly. In addition, the author seems to be updating and editing content often hence the relevance to current developments is on target.

The text is very clear, written in clear and straight-to-the point language.

The organization of content is consistent throughout the entire text.

The textbook is organized by chapters, beginning with overview of the model used and followed by chapters for each concept within the model. Nicely done.

The flow is clear, logical and easy to follow.

Overall, images, links, and text are well organized. Some headlines were misaligned but still easy to follow.

No concerns for grammar.

No concerns for cultural irrelevance.

Reviewed by Darlene Weibye, Cosmetology Instructor, Minnesota State Community and Technical College on 2/1/18

The text is comprehensive and covers the information needed to develop a business plan. The book provides all the means necessary in business planning. read more

The text is comprehensive and covers the information needed to develop a business plan. The book provides all the means necessary in business planning.

The text was accurate, and error-free. I did not find the book to be biased.

The content is up-to-date. I am reviewing the book in 2017, the same year the book was published.

The content was very clear. A business plan sample included operation timelines, start up costs, and all relevant material in starting a business.

The book is very consistent and is well organized.

The book has a table of contents and is broken down into specific chapters. The chapters are not divided into sub topics. I do not feel it is necessary for sub topics because the chapters are brief and to the point.

There is a great flow from chapter to chapter. One topic clearly leads into the next without repeating.

The table of contents has direct links to each chapter. The appearance of the chapters are easy to read and the charts are very beneficial.

Does not appear to have any grammatical errors.

The text is not culturally insensitive or offensive.

I am incorporating some of the text into the salon business course. Very well written book.

Table of Contents

Introduction

• Chapter 1 – Developing a Business Plan
• Chapter 2 – Essential Initial Research
• Chapter 3 – Business Models
• Chapter 4 – Initial Business Plan Draft
• Chapter 5 – Making the Business Plan Realistic
• Chapter 6 – Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur
• Chapter 7 – Finishing the Business Plan
• Chapter 8 – Business Plan Pitches

References Appendix A – Business Plan Development Checklist and Project Planner Appendix B – Fashion Importers Inc. Business Plan Business Plan Excel Template

Ancillary Material

About the book.

This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.

About the Contributors

Dr. Lee Swanson is an Associate Professor of Management and Marketing at the Edwards School of Business at the University of Saskatchewan. His research focuses on entrepreneurship, social entrepreneurship, Aboriginal entrepreneurship, community capacity-building through entrepreneurship, and institutional-stakeholder engagement. Dr. Swanson’s current research is funded through a Social Sciences Humanities Research Council grant and focuses on social and economic capacity building in Northern Saskatchewan and Northern Scandinavia. He is also actively studying Aboriginal community partnerships with resource based companies, entrepreneurship centres at universities, community-based entrepreneurship, and entrepreneurial attitudes and intentions. He teaches upper-year and MBA entrepreneurship classes and conducts seminars on business planning and business development.

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Hurdle: The Book on Business Planning Paperback – July 1, 2006

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• Print length 232 pages
• Language English
• Publisher Palo Alto Software, Inc
• Publication date July 1, 2006
• Dimensions 8.9 x 7 x 0.6 inches
• ISBN-10 0971218528
• ISBN-13 978-0971218529
• See all details

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About the author.

Berry holds a Stanford MBA degree, an MA with honors from the University of Oregon, and a BA magna cum laude from the University of Notre Dame.

Product details

• Publisher ‏ : ‎ Palo Alto Software, Inc; 6th edition (July 1, 2006)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 232 pages
• ISBN-10 ‏ : ‎ 0971218528
• ISBN-13 ‏ : ‎ 978-0971218529
• Item Weight ‏ : ‎ 13.6 ounces
• Dimensions ‏ : ‎ 8.9 x 7 x 0.6 inches
• #492 in Business Planning & Forecasting (Books)
• #2,138 in Strategic Business Planning
• #3,116 in Systems & Planning

About the author

Just Google “business plan expert” and you’ll see that Tim Berry is the world’s leading expert on business planning. Well-known author Pamela Slim calls him the Obi-wan Kenobi of business planning. Small business radio host Jim Blasingame calls him “the world guru on business planning.” He’s the expert other experts turn to. He’s been interviewed on business planning by CNN, Forbes, USA Today, Guy Kawasaki, and others.

But he’s not just a business plan expert; he’s also a successful entrepreneur. He built Palo Alto Software from zero to 40 employees, multimillion-dollar sales, no debt, and 70% market share without outside investment. He was also founder of bplans.com, and co-founder of Borland International, which went from zero to more than $50 million annual sales in less than four years. He’s involved in several current startups, has raised venture capital, and is an active investor member of the Willamette Angel Conference.

He pioneered business plan software, designing and developing Business Plan Pro, which was the first successful business plan application and the inspiration for LivePlan, the web app. He’s also the author of The Plan-As-You-Go Business Plan, published in 2008 by Entrepreneur Press, co author of 3 Weeks to Startup, published by Entrepreneur Press; and Sales and Market Forecasting for Entrepreneurs, published in 2010 by Business Expert Press.

He has a Stanford MBA degree and degrees with honors from the University of Oregon and the University of Notre Dame. He taught "Starting a Business" at the University of Oregon for 11 years.

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20 best books on planning – 2023 reading list & recommendations

If you’re a planner at heart, you know there’s nothing quite like diving into a book on planning to satisfy your organizational cravings. Whether you’re looking to enhance your productivity, streamline your daily routine, or simply gain a deeper understanding of the art of planning, we’ve got you covered. In this article, we’ve compiled a list of the 20 best books about planning that are sure to inspire and empower you. From classic titles to modern gems, these planning books are a must-have for anyone seeking to master the art of organization.

• 1 The Art of Strategy
• 2 Thinking, Fast and Slow
• 3 The Lean Startup
• 4 The Power of Habit
• 6 The Innovator’s Dilemma
• 7 Predictably Irrational
• 8 Made to Stick
• 9 Influence: The Psychology of Persuasion
• 10 The Checklist Manifesto
• 11 Thinking in Systems
• 12 The Design of Everyday Things
• 13 The Goal
• 14 The Innovator’s Solution
• 15 The Black Swan
• 16 The Fifth Discipline
• 17 The Strategy Book
• 18 The Paradox of Choice
• 19 The Art of Thinking Clearly
• 20 The Strategy Paradox
• 21 Conclusion

Buy the book

The Art of Strategy

By avinash k. dixit and barry j. nalebuff.

The Art of Strategy is a captivating book on planning, written by Avinash K. Dixit and Barry J. Nalebuff. This dynamic duo takes readers on an intellectual journey, exploring the intricate world of decision-making and strategic thinking. With their insightful and engaging writing style, they break down complex concepts into easily understandable terms, making this book about planning a must-read for anyone seeking to enhance their strategic skills.

Thinking, Fast and Slow

By daniel kahneman.

Thinking, Fast and Slow is a captivating book on the intricacies of the human mind. Authored by the brilliant Daniel Kahneman, this groundbreaking work delves into the fascinating world of decision-making, offering insights that challenge our conventional understanding of how we plan and navigate through life.

With an abundance of real-life examples and thought-provoking experiments, Kahneman takes us on a journey through two systems of thinking that shape our choices: System 1, which operates quickly and intuitively, and System 2, which is slow and deliberate. Through his meticulous research, he reveals the often surprising and irrational tendencies that govern our thought processes.

What sets this planning book apart is its ability to shed light on the hidden biases and cognitive illusions that influence our everyday decisions. By unraveling the intricacies of our minds, Kahneman equips us with the knowledge to recognize and overcome these biases, ultimately empowering us to make better, more informed choices.

Whether you are a psychology enthusiast, a curious thinker, or simply someone seeking to improve their decision-making skills, Thinking, Fast and Slow is a must-read. Prepare to embark on a captivating journey that will challenge your assumptions and transform the way you approach planning and decision-making.

The Lean Startup

By eric ries.

The Lean Startup by Eric Ries is not your typical book on planning. It’s a game-changer in the world of entrepreneurship and innovation. This book about planning takes a fresh perspective on how to build successful businesses in an unpredictable and ever-changing market.

Ries introduces the concept of the “lean startup,” which is a methodology designed to help entrepreneurs create and grow sustainable businesses. The key idea is to continuously test and iterate ideas through a scientific approach, rather than relying on traditional planning methods.

This planning book challenges the notion of spending months or even years creating a detailed business plan before launching a product. Instead, Ries encourages entrepreneurs to build a minimum viable product (MVP) and gather feedback from customers as early as possible. This allows for rapid experimentation and learning, leading to better decision-making and a higher chance of success.

The Lean Startup is filled with practical advice, real-life examples, and actionable strategies to help entrepreneurs navigate the uncertain waters of startup life. Ries emphasizes the importance of being adaptable, learning from failure, and embracing a culture of innovation.

If you’re tired of traditional planning methods that often lead to wasted time and resources, this book is a must-read. It will challenge your beliefs about how to start and grow a business, and provide you with a framework to test, learn, and iterate your way to success.

The Power of Habit

By charles duhigg.

The Power of Habit by Charles Duhigg is not your typical book on planning. It delves deep into the science behind our habits and how they shape our lives. Duhigg explores the fascinating world of habits, from personal habits to organizational habits, and how they can be changed to create positive outcomes.

This captivating book about planning takes readers on a journey through case studies, scientific experiments, and real-life examples to uncover the power of habits. Duhigg examines how habits are formed, why they exist, and how they can be modified to achieve personal and professional success.

Throughout the book, Duhigg introduces readers to the habit loop, which consists of a cue, a routine, and a reward. He explains how understanding this loop can help us identify and change our habits effectively. Whether you want to break a bad habit or establish a new one, this planning book provides practical strategies and actionable advice.

The Power of Habit also explores the impact of habits on organizations and societies. Duhigg delves into the concept of “keystone habits,” which are habits that have a ripple effect, influencing other behaviors and creating a domino effect of positive change. By understanding how keystone habits work, individuals and organizations can harness their power to transform lives and achieve remarkable results.

Overall, The Power of Habit is a thought-provoking and enlightening read. It challenges readers to examine their own habits and empowers them to take control of their lives. Whether you’re interested in personal development, organizational change, or simply understanding the psychology behind our behaviors, this book is a must-read.

by Richard H. Thaler and Cass R. Sunstein

Nudge is a captivating book on planning by Richard H. Thaler and Cass R. Sunstein that will revolutionize the way you think about decision-making. This book about planning introduces the concept of “choice architecture,” which explores how the way choices are presented can significantly influence our decisions.

Thaler and Sunstein argue that by understanding the principles of choice architecture, we can create subtle yet powerful nudges that guide people towards making better choices. These nudges can be used to improve various aspects of our lives, from personal finance and healthcare to public policy and environmental sustainability.

Through engaging examples and thought-provoking insights, the authors demonstrate how nudges can help individuals and society as a whole make smarter decisions without imposing restrictive regulations or removing personal freedom. They emphasize the importance of preserving choice while gently steering people towards more beneficial outcomes.

This planning book challenges conventional wisdom and encourages readers to reconsider how choices are presented in various contexts. With its accessible writing style and intriguing anecdotes, Nudge is a must-read for anyone interested in understanding human behavior, improving decision-making, and creating positive change.

The Innovator’s Dilemma

By clayton m. christensen.

The Innovator’s Dilemma by Clayton M. Christensen is a groundbreaking book on strategic decision-making and disruptive innovation. It’s not just any book about planning; it’s a planning book that challenges conventional wisdom and offers a fresh perspective on how businesses can stay ahead in a rapidly changing world.

Predictably Irrational

By dan ariely.

Predictably Irrational is not your typical book on planning. In fact, it’s far from it. Dan Ariely, a behavioral economist, takes us on a fascinating journey into the depths of human decision-making and shows us just how unpredictable and irrational we can be.

Through a series of eye-opening experiments and real-life examples, Ariely challenges the traditional notion that we are rational beings who carefully weigh the pros and cons before making decisions. Instead, he reveals that our decisions are often influenced by various biases, emotions, and social pressures that we are completely unaware of.

This book about planning uncovers the hidden forces that shape our choices, whether it’s buying a car, choosing a partner, or even planning for retirement. Ariely’s engaging writing style and relatable anecdotes make this planning book a joy to read, as he delves into topics like the power of freebies, the allure of discounts, and the irrationality of our self-control.

So, if you’re looking for a captivating and thought-provoking read that will challenge your assumptions about decision-making, then Predictably Irrational is the perfect planning book for you. Get ready to have your mind blown and gain a whole new perspective on how we plan and make choices in our lives.

Made to Stick

By chip heath and dan heath.

Made to Stick is a captivating book on planning that takes you on a mind-bending journey through the art of communication. Written by Chip Heath and Dan Heath, this page-turner unravels the secrets behind crafting ideas that are not only memorable but also have the power to inspire action.

Within the pages of this planning book, the authors delve into the six key principles that make ideas stick: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. Through vivid storytelling and real-world examples, Chip and Dan Heath illustrate how these principles can transform even the most complex concepts into something that resonates with people on a deep level.

The book about planning is filled with eye-opening anecdotes and practical strategies that can be applied to various aspects of life, from marketing campaigns to personal conversations. Made to Stick challenges conventional wisdom and offers a refreshing perspective on how to break through the noise and make your ideas stand out.

Whether you’re a planner, an entrepreneur, a teacher, or simply someone looking to enhance their communication skills, this planning book is a must-read. It will empower you to create ideas that are not only memorable but also have the potential to change the world. So dive into Made to Stick and unlock the secrets of making your ideas stick in the minds of others.

Influence: The Psychology of Persuasion

By robert b. cialdini.

Influence: The Psychology of Persuasion by Robert B. Cialdini is not just any ordinary book on planning, it is a captivating exploration into the fascinating world of human psychology and the art of persuasion. Cialdini takes us on a thrilling journey through the intricate mechanisms that influence our decision-making processes, revealing the secrets behind why we say “yes” to certain things and “no” to others.

The Checklist Manifesto

By atul gawande.

The Checklist Manifesto by Atul Gawande is a game-changing book on the power of organization. In this captivating book about planning, Gawande takes us on a journey through the world of medicine, aviation, and construction to highlight the phenomenal impact that checklists can have on our lives.

With his engaging storytelling and real-life anecdotes, Gawande reveals the surprising truth that even the most skilled professionals can make mistakes or overlook crucial steps. This eye-opening planning book explores how checklists can prevent errors, improve efficiency, and ultimately save lives.

Gawande’s research showcases the incredible benefits of using checklists in various professions. Whether it’s a surgical team performing a complex operation or a pilot navigating a challenging flight, the implementation of a well-designed checklist can be the difference between success and failure.

But The Checklist Manifesto isn’t just about checklists. It’s about the power of collaboration, communication, and the human ability to learn from our mistakes. Gawande emphasizes that checklists should not be rigid protocols but rather flexible tools that adapt to different situations and allow professionals to think critically and creatively.

This book on planning is a wake-up call for anyone who thinks they have it all figured out. It challenges our assumptions and reveals the hidden potential of simple yet effective tools. Whether you’re a healthcare professional, a project manager, or simply someone who wants to improve their daily routines, The Checklist Manifesto offers invaluable insights and practical strategies to enhance your planning skills and achieve outstanding results.

Thinking in Systems

By donella h. meadows.

Thinking in Systems by Donella H. Meadows is a thought-provoking book about the art of understanding and navigating complex systems. It is a captivating exploration of how various elements interact and influence each other, providing valuable insights into the interconnectedness of our world. This book is not just a planning book; it is a valuable tool for anyone interested in unraveling the complexities of our modern society. Meadows skillfully illustrates the power of systems thinking and offers practical strategies for creating sustainable solutions. Whether you are a planner, strategist, or simply curious about the intricate workings of the world around you, this book is a must-read.

The Design of Everyday Things

By don norman.

The Design of Everyday Things Overview

Welcome to the fascinating world of design and human psychology! If you’ve ever wondered why some things work effortlessly while others frustrate us to no end, then “The Design of Everyday Things” by Don Norman is the book for you. This captivating book on planning delves into the intricate relationship between design and human behavior, revealing the secrets behind well-designed products and the pitfalls of poorly thought-out ones.

Don Norman, a renowned cognitive scientist and usability engineer, takes us on a journey through our everyday interactions with objects, from doors and switches to smartphones and cars. His powerful insights and real-life examples demonstrate how design can profoundly impact our experiences, both positively and negatively.

Norman highlights the importance of planning and foresight in creating user-friendly designs. He introduces the concept of “affordances,” which refers to the perceived possibilities and actions that an object suggests to its user. By understanding affordances, designers can create intuitive products that anticipate users’ needs and guide them effortlessly through their interactions.

Moreover, Norman explores the concept of “mapping” – the relationship between a control and its effect. A well-designed product should provide clear and logical mappings, allowing users to easily understand how to operate it. When mappings are confusing or misleading, frustration ensues. By studying these principles, designers can avoid common pitfalls and create products that enhance our daily lives.

Throughout the book, Norman shares amusing anecdotes and thought-provoking stories that illustrate the impact of design on our well-being. He challenges conventional wisdom and invites us to question our assumptions about how things should work. By doing so, he empowers us to be more conscious consumers and advocates for better design in our environment.

So, whether you’re a designer, engineer, or simply someone curious about the world around you, “The Design of Everyday Things” is a captivating book about planning that will forever change the way you view the objects you interact with daily. Dive into this eye-opening journey and discover the fascinating world of design that surrounds us all!

by Eliyahu M. Goldratt

The Goal by Eliyahu M. Goldratt is a groundbreaking business novel that will completely change the way you think about planning and efficiency. This book is not your typical dry and boring book about planning, but rather a captivating story that will keep you hooked from start to finish.

The Innovator’s Solution

By clayton m. christensen and michael e. raynor.

The Innovator’s Solution is a game-changing book on strategic thinking and business planning. Written by Clayton M. Christensen and Michael E. Raynor, this thought-provoking masterpiece challenges conventional wisdom and provides a fresh perspective on how to succeed in today’s rapidly evolving business landscape.

Unlike any other book about planning, The Innovator’s Solution explores the concept of disruptive innovation and its impact on established companies. It delves deep into the idea that successful organizations often fail not because of incompetence, but because they adhere too closely to traditional planning methods and fail to adapt to disruptive forces.

By combining insightful analysis, real-life case studies, and practical strategies, this planning book offers a roadmap for navigating the unpredictable waters of innovation. It emphasizes the importance of staying agile, embracing uncertainty, and continuously experimenting to stay ahead of the curve.

Whether you’re an aspiring entrepreneur, a seasoned executive, or simply someone with a passion for business, The Innovator’s Solution is a must-read. It will challenge your thinking, inspire your creativity, and revolutionize the way you approach planning for success.

The Black Swan

By nassim nicholas taleb.

The Black Swan by Nassim Nicholas Taleb is not your typical planning book. It is a mind-bending journey into the world of unpredictability and randomness. Taleb challenges the conventional wisdom that we can accurately predict and plan for the future, arguing that rare and unforeseen events, or “black swans,” have a profound impact on our lives.

The Fifth Discipline

By peter m. senge.

The Fifth Discipline by Peter M. Senge is not just another book on planning, it is a transformative journey into the art and science of organizational learning. This groundbreaking book about planning takes a holistic approach to understanding and improving the way we think, act, and learn in a complex world.

Senge introduces the concept of the learning organization, where individuals and teams collaborate to create a shared vision and continuously learn and adapt to changing circumstances. He argues that traditional planning approaches fall short in today’s fast-paced and interconnected world, and proposes a new way of thinking that embraces systems thinking, personal mastery, mental models, shared vision, and team learning.

Through captivating stories and real-life examples, Senge challenges us to question our assumptions, transcend our mental models, and develop the skills necessary to navigate the complexities of modern organizations. He provides practical tools and frameworks that can be applied to any industry or sector, enabling individuals and organizations to thrive in an ever-changing world.

The Fifth Discipline is not just a planning book, it is a guide to transforming the way we think, learn, and shape our organizations. It offers a roadmap to becoming a learning organization, where planning becomes a dynamic and ongoing process of collective intelligence and continuous improvement. Whether you are a manager, leader, or aspiring change agent, this book is a must-read for anyone seeking to create lasting impact and success in today’s complex and unpredictable world.

The Strategy Book

By max mckeown.

The Strategy Book by Max Mckeown is not just another ordinary book on planning. It is a captivating and enlightening journey into the world of strategy and how to create successful plans. Mckeown’s expertise shines through as he skillfully navigates the reader through the intricacies of strategic thinking and decision-making.

Unlike any other book about planning, The Strategy Book explores the various facets of strategy, from understanding the competitive landscape to developing a clear vision for the future. Mckeown’s writing style is engaging and accessible, making it easy for both beginners and experienced strategists to grasp the concepts and apply them effectively.

This planning book delves deep into the art and science of strategy, providing practical tools and techniques that can be implemented in any organization or personal endeavor. Mckeown’s emphasis on adaptability and agility resonates throughout the book, reminding us that successful planning requires constant evaluation and adjustment.

Whether you are a business professional looking to enhance your strategic thinking skills or an aspiring entrepreneur seeking guidance on creating a solid business plan, The Strategy Book is a must-read. Its insightful content and thought-provoking exercises will challenge your current approach to planning and inspire you to think outside the box.

So, if you’re ready to embark on a transformative journey and unlock the secrets of successful planning, dive into The Strategy Book and discover a world of strategic possibilities.

The Paradox of Choice

By barry schwartz.

The Paradox of Choice by Barry Schwartz is a captivating book on planning that delves into the fascinating world of decision-making. With a thought-provoking narrative, Schwartz explores the idea that having too many options can actually make us less happy.

The Art of Thinking Clearly

By rolf dobelli.

The Art of Thinking Clearly by Rolf Dobelli is a captivating book on the art of making wise decisions. It is not just another book about planning, but rather a guide that will help you master the art of thinking clearly.

The Strategy Paradox

By michael e. raynor.

The Strategy Paradox by Michael E. Raynor is a captivating book on planning that challenges conventional wisdom and presents a fresh perspective on strategic decision-making. Raynor delves into the heart of the planning paradox, highlighting the unpredictable nature of the business world and the inherent risks involved in formulating long-term strategies.

Unlike any other book about planning, The Strategy Paradox urges readers to question the traditional notion that careful planning and analysis can guarantee success. Instead, Raynor argues that planning must adapt to the ever-changing landscape of business, embracing uncertainty and embracing a flexible approach.

Raynor introduces the concept of ‘strategic flexibility,’ which emphasizes the importance of continuously adjusting strategies based on real-time feedback and market dynamics. He presents compelling case studies of companies that have successfully navigated the strategy paradox, demonstrating how they have thrived by embracing uncertainty and adopting a more adaptive mindset.

Throughout the planning book, Raynor challenges readers to think critically about their own strategic decision-making processes and provides practical frameworks for developing more flexible and effective strategies. He encourages leaders to embrace ambiguity, experiment with different approaches, and learn from both successes and failures.

With its thought-provoking insights and real-world examples, The Strategy Paradox is a must-read for anyone seeking to navigate the complexities of strategic planning. Whether you’re a seasoned executive or an aspiring entrepreneur, this book will challenge your assumptions and equip you with the tools to thrive in an unpredictable business environment.

In conclusion, these 20 books about planning are essential resources for anyone looking to enhance their skills and knowledge in the field. Whether you are a professional planner seeking new strategies or an individual interested in urban development, these books offer valuable insights and practical advice. From classic works to contemporary publications, this list covers a wide range of topics and perspectives, ensuring there is something for everyone. So, grab a copy and dive into the fascinating world of planning!

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Top 11 Little Business Books With Big Impact

Use These Short Books to Master Topics that Will Improve Your Career

• Management Careers
• Job Search Resources
• Hiring Best Practices
• Employment Law
• Employee Motivation
• Employee Management
• Management & Leadership
• Employee Benefits

Susan Heathfield is an HR and management consultant with an MS degree. She has decades of experience writing about human resources.

One trend in business books is the short management book, often written as a story or fable. These business books are approachable, useful, and may help encourage more people to read. And, as an employer, that's what you'd like to see—right? You're in favor of ongoing career development.

These business books pack a solid punch in a small package. Read some of the favorites that managers and HR staff recommend. You'll quickly agree with their assessment and understand why they have such universal appeal.

High Five! The Magic of Working Together

by Kenneth V. Blanchard, Sheldon Bowles, others (Morrow/Avon) ISBN: 0688170366 -

Fired from his job for failure to be a team player, Alan Foster helps a boy's hockey team learn both team secrets and hockey. Help from a retired girl's basketball coach, chants, cheers, focus, skill development, and knowing that, "None of us is as good as all of us," help Alan learn so he can teach. I love this book.

The Five Dysfunctions of a Team: A Leadership Fable

by Patrick Lencioni (Jossey-Bass) ISBN-13: 978-0787960759 -

Assigned to lead a dysfunctional Silicon Valley executive committee, Kathryn Petersen, a traditional manager, appointed CEO, watches and observes the effect of the group's interactions on its members and on the company's progress and results.

Following her instinctive knowledge about people and using her skill in building teams, she identifies the factors that are undermining the group's effectiveness. In story-style,

Lencioni tells how to overcome the human behaviors that corrupt this executive team's success: the lack of trust , fear of conflict, lack of commitment, avoidance of personal accountability, and inattention to results. A must-read for teams that strive for optimum success.

The 1% Solution for Work and Life

by: Tom Connellan (Peak Performance Press) ISBN-13: 978-0-9769506-2-2

Feeling a bit discouraged about your life and work? Not getting as excited as you once were? You can change this by doing one small thing just 1% differently than you are right now. Sound easy? It's not, but if you do one small thing differently for thirty days, it becomes part of your available toolkit.

And, 1% plus 1% plus 1% adds up. Follow Ken on his journey as he meets and learns from six One-Percenters, people who have transformed their lives using the ideas shared in this book. Even if you're after just a small improvement, each chapter gives you ideas that you can adapt now. For me, my new 1% shift? No email in the morning until I have published something. I am on the path.

Just Do Your Best

by Chuck Harwood (Group Fare Productions) ISBN - 13:978-0881971019

In just 108 pages, the essence of performing successfully on your job is distilled and shared. In an out-of-the-ordinary management setting: a visit to a cattle ranch, Mr. Harwood identifies the five critical factors in job success.

Knowing your job well, and continuously improving what you know, is the first. The second factor is making good decisions. Enjoy attending the management meeting with the ranch employees - the daily lunch table at the ranch. Visit 15 additional workplaces he uses as examples for the five factors. Insightful, fun book.

Fish! A Remarkable Way to Boost Morale and Improve Results

by Harry Paul, Stephen C. Lundin, John Christensen (Hyperion) ISBN: 0786866020

Based on the fun-loving fishmongers at Seattle's Pike Place Market, a supervisor learns how to create an environment in which employees are excited to serve customers and each other. Find out how she transformed a toxic work environment!

The One Minute Manager

by Spencer Johnson, Kenneth H. Blanchard (Morrow/Avon) ISBN: 0688014291

Can several million people be wrong? Read the book that spawned the dynasty! Timeless tips for supervisors and others who want to increase their effectiveness with people. Learn how to catch people doing something right and the power of clear, understandable goals. Though deceptively simple, this is a great read!

Zapp! The Lightning of Empowerment

by William C. Byham (Development Dimensions International) ISBN: 0962348317

This continuing favorite may be hard to find but it's worth the search. Join a supervisor who is transported to a state in which he can suddenly "see" the real impact his actions have on whether staff is enabled to think, contribute, and find meaning in work. Experiment and learn with him as he changes.

Please Don't Just Do What I Tell You: Do What Needs to Be Done

by Bob Nelson (Hyperion) ISBN: 0786867299

Written directly for employees, the book has great tips about how to express individual initiative and self-empowerment at work. "Doing what you're told," no longer brings success for the individual or the organization - if it ever did! Everyone has the capacity to fulfill this "ultimate expectation." Share this book to help people find out how!

Gung Ho! Turn on the People in Any Organization

by Kenneth Blanchard, Sheldon Bowles (Morrow/Avon) ISBN: 068815428X

The story, told as a fable, provides a three-part strategy for motivating employees. Make sure people know why their work is important, give them control over how they do their jobs, and provide encouragement are the success factors. The story is told by a plant manager who learned these truths from a Native American manager.

The Peon Book

by Dave Haynes, Chief Executive Peon (Berrett-Koehler) ISBN: 1576752852

Not just a regular management book, written by an executive or a consultant, The Peon Book recommends you get the information you need to lead and manage people from the people you are trying to lead and manage. If all else fails, ask! What a concept!

Who Moved My Cheese?

by Spencer Johnson (Penguin Putnam, Inc.) ISBN: 0399144463

Explores positively approaching change through a parable populated by mice and "littlepeople," mouse-sized people. If you're an expert in change management , give it a chance; the book will make you smile and remind you of key change issues.

Others will find change management tips, real encouragement, and the sense that change is "doable." It's a book for everyone. Enjoy!

More From Forbes

How to sell a business quickly.

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Business owners underestimate the time it takes to prepare, market, and sell their business.

Do you ever have those days when, regardless of how much you love your business, you feel like you want to sell it - like NOW? Selling a business isn't easy and how to sell a business quickly is a bigger challenge.

The number one mistake business owners make -and I’ve been there too- is believing that they can sell their businesses quickly. They underestimate the time it takes to prepare, market, and close a sale.

How long does it take to sell a business?

If you think that selling your business will be done and dusted in just a few months, you might need to adjust your expectations. Optimally, even with a well-prepared business, expect the sales process to take between 6 to 12 months from preparation to closing.

If your business isn't immediately appealing to buyers, exit-ready, or not valuable enough for you to want to sell it, which is true for about 80% of businesses, the timeline could extend to several years, rather than months.

“Due diligence was supposed to take 90 days instead it took 6+ months. Even with clean financials and great process documentation. It was not anyone's fault but once you get the lawyers involved things slow down.” Nathan Hirsch founded and sold Freeup.net and now runs Outsourceschool.com

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Understanding how to prepare for your exit is crucial. Without the right strategies, implemented early, you risk making the sales process longer or having to compromise on price.

If you're unsure about the right approach, don't worry. This article will guide you on the appropriate time and method to plan your exit.

Proven Tactics to Sell a Business Quickly

Before taking the bold step of selling your business, it's crucial to have a well-thought-out plan. This will not only ensure a smooth transition but also help you maximize your profits.

“I’d love to say I started my business with an exit plan in mind. But truly, it didn’t occur to me till about year 12! Now that I started another business, it has a radically different business model as I’m in a different stage of life. Owners need to plan for that too.” Leona Watson, exited founder of Cheeky Food Events.

Here are 5 steps to sell a business fast:

• Step 1: Start planning from the start of your business (or now)
• Step 2: Streamline your business operations
• Step 3: Determine the ideal timing for your exit
• Step 4: Organize your legal and financial documents
• Step 5: Develop a robust transition plan

These steps, if followed diligently, will put you in a favorable position when the time comes to sell your business.

5 steps to sell your business quickly

Step 1: the best time to plan your exit was when you started your business, the second best time is now.

The journey towards preparing and selling your business for maximum value begins the moment you draft your business plan. Businesses that are built to sell choose different growth strategies and set up the business in such a way that the selling process is much easier in the future.

“We build all our businesses to be sellable from day one. Even if we don’t want to sell them. That means clean financials, great team and processes, and a backbone of SEO.” Nathan Hirsch founder of Ecombalance.com , accountsbalance.com , nathanhirsch.com and trioseo.com

Step 2: Improve Your Business Operations

A business that operates smoothly and effectively is always appealing to prospective buyers. Strive to ensure your business is efficient and all processes are well-documented. Your team can triple your exit price , so have a team that runs the operations and a second-tier management to rely on.

“Three things we’ve never cut corners on for our startups: lawyer, accountant, and foundational software. When selling your company, you need to be able to move quickly. These three things are the backbone of your operations.” Melissa Kwan, exited entrepreneur and current Cofounder of ewebinar.com , profitled.fm, and melissakwan.com

Step 3: Choose the Right Time to Exit

Timing your million-dollar business exit is an art and it significantly impacts the outcome of the sale. Ideally, you should sell when your business is thriving and market conditions are favorable. Avoid selling during a market downturn or when your business performance is subpar.

With 2,400 businesses for sale every day, we are currently in a buyer’s market, which will likely last for at least another decade. There are more businesses for sale than there are buyers looking to acquire. When they have the luxury of choice, you as the seller need to build an irresistible business for acquirers.

Advice: Do not wait until you're burned out or the market is in a slump. Stay informed about industry trends and seek professional advice to determine the best time to sell. By planning ahead, you will sell your business on your terms.

Exited business owner and current CEO of Create & Grow Georgi Todorov testifies that exiting fast is possible when you are ready and the market time is perfect:

“I sold my online business within one month. But that’s because I had prepared all details in advance. Also, I was proactively looking for a potential buyer.”

Step 4: Get Your Legal, Financial and Operations Documents Ready

Having all your legal, financial and operations documents organized and readily available instills confidence in potential buyers and it will make your life less stressful once you start the selling process. Having your documents in order also increases your business's value.

“I think the smartest thing I did was implement a reward system for documenting processes and made it a competition with staff, with random prizes given out. Every week for 6 months a new process was documented across all areas (Sales, Ops, Finance, Tech). The team owned the creation, the implementation and the updating. When I went to sell years later, the operational documents were all ready. It made us look professional, organized and best of all…valuable.” Leona Watson, ex Founder and CEO of Cheeky Food Events.

Step 5: Make a Plan for the Transition

A comprehensive transition plan, made upfront, makes your business attractive to potential buyers. It demonstrates your commitment to ensuring a seamless change of ownership.

Tip: Draft a detailed plan outlining how the new owner will assume control of the business.

Your Exit Strategy Challenge

• Reflect on the steps provided in this article and start creating your exit strategy.
• Consider the exit-readiness of your business.
• Share your plan with trusted mentors and business owners to get valuable feedback.

So, when that feeling pops up again of wanting to sell your business now, be ready for it.

Prepare your business now to sell it for maximum value later.

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Top-Rated 529 Plans

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Factors to Consider When Choosing a 529 Plan

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Best 529 Plans to Save for College 2024

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• 529 plans are education savings plans that family and friends can open for long-term growth and tax-advantages. 
• 529 plan tax benefits include tax-free growth and tax-free withdrawals on qualifying academic expenses. 
• The best state 529 plans have low minimum requirements, low fees, diverse investment options, and a tax deduction benefit. 

A 529 savings account is an efficient way to save and invest toward your child's future education expenses that could also earn you a tax break on your state income tax return. Opening a 529 plan early can reduce future out-of-pocket expenses. But not all 529 plans are built the same.

It's important to note that not all 529 accounts are built the same. The good thing is that a majority of 529 plans are eligible for out-of-state residents, so you're not necessarily limited to the programs attached to your own state. However, you may lose some of the strongest benefits with an out-of-state plan. 

10 best 529 plans in 2024

• Bright Start Direct-Sold College Savings Program (Illinois)
• U.Fund College Investing Plan (Massachusetts)
• Oregon College Savings Plan
• Ohio's 529 Plan CollegeAdvantage
• UNIQUE College Investing Plan (New Hampshire)
• ScholarShare 529 (California)
• Pennsylvania 529 Investment Plan
• my529 (Utah)
• New York's 529 College Savings Program

The best 529 plans are state-run programs managed by brokerages, banks, and other financial institutions. While similar to the best custodial brokerage accounts , 529 college savings accounts have their own rules, contribution limits, and tax advantages.

Make sure to thoroughly compare 529 plan reviews and the best performing 529 plans to find the right education savings account for you. 

Here are some of the best 529 plans by state as picked by Business Insider's editors in 2024.  

1. Bright Start Direct-Sold College Savings Program (Illinois)

Bright Start Direct-Sold College Savings Program is one of the available 529 plans with low fees, including no minimum deposit requirement. You can invest in multi-firm or index-based age-based investment options (including six target-risk portfolios, 17 individual fund investment portfolios , and mutual funds from Vanguard, DFA, T.Rowe Price, and more. 

Bright Start also offers one of the best tax advantages for Illinois residents: married couples can deduct up to $20,000 annually. ($10,000 per individual taxpayer). Moreover, qualifying expenses aren't subject to state income tax. 

Account minimum: $0

Fees and expenses:  0.10% program management fee, $0 account maintenance fee, 0.02% to 0.67% fee for portfolios

Total asset-based expense ratio: 0.07% to 0.77%

2. U.Fund College Investing Plan (Massachusetts)

This Fidelity-managed, Massachusetts advisor-sold 529 plan offers an age-based, static portfolio and an interest-bearing account option of Fidelity mutual funds and index funds portfolio. There's no account minimum and no annual account fees, but you must meet a $15 monthly contribution minimum requirement.

You can get up to a $2,000 state income tax deduction ($1,000 for individuals). 

Fees: up to 0.45% program management fee

Total asset-based expense ratio:  0.11% to 0.95%

3. Oregon College Savings Plan

Who can open an account:  Anyone in the US 

Sumday Administration, LLC manages this Oregon-based, direct-sold savings plan. For a $25 minimum, you'll access mutual funds from various fund families (such as Vanguard, T.Rowe Price, and American Beacon) and an FDIC-insured option. It offers age-based/enrollment year portfolio options and static investment portfolio options.

Rather than a tax deduction, investors get a refundable tax credit of up to $360 (varies by income).

Account minimum: $25 ($5 per month with automatic investment plan)

Fees: 0.20% program management fee

Total asset-based expense ratio:  0.20% to 0.65% 

4. Ohio's 529 Plan, CollegeAdvantage

For a low $25 minimum, the Ohio-based 529 direct-sold savings plan offers a diverse selection of age-based, enrollment-based Vanguard and DFA mutual fund portfolios with tax-free growth. Plus, an individual fund portfolio option. You can also invest in CDs through a Fifth Third Bank savings account ($500 minimum). Single and joint filers can get a tax deduction of up to $4,000 annually. 

The downside of Ohio's 529 Plan is there's no online gift portal to share with friends or family for easy contributions. Instead, you can only receive gift certificates or mail-in-gift certificates. 

Account minimum:  $25 minimum ($500 for Fifth Third Bank)

Fees:  0.105% managers fee, 0.02% state fee, 0.107% program management fee, between 0.02% to 0.31% on portfolios

Total asset-based expense ratio:  0.145% to 0.435% (none for Fifth Third Bank option)

5. UNIQUE College Investing Plan (New Hampshire)

Fidelity manages this low-cost direct-sold savings plan of actively managed mutual funds and index funds for no minimum deposit. It offers age-based/enrollment year portfolio options and static investment options (including interest-bearing accounts and stable value portfolios). If you opt-in for the automatic investment plan, you must meet the $15 monthly contribution (or $45 per quarter). 

New Hampshire's UNIQUE College Investing Plan offers one of the largest maximum contribution limits of up to $614,551 per beneficiary. However, it does not offer an annual tax deduction benefit.

Fees:  up to 0.17% program management fee, up to 0.78% underlying investment fees

Total asset-based expense ratio:  0.10% to 0.95%

6. ScholarShare 529 (California)

ScholarShare 529 is one of the best 529 plans for California residents, and could be a good option for out-of-state participants. This college savings 529 account is a flexible plan offering state-tax incentives, an easy-to-access gifting platform, and unique investment portfolio options (age-based, enrollment-based, multi-fund, individual-fun, and a principal protection portfolio. This California 529 plan even offers an ESG portfolio option for socially responsible investing, 

Although contributions aren't eligible for tax deductions, earnings grow tax-deferred. Remember that all withdrawals for qualifying academic expenses from 529 plans are tax-free. 

Fees: up to 0.06% program management fee (varies by portfolio option), 0.03% to 0.35% underlying investment fee

Total asset-based expense ratio:  0.04% to 0.41%

7. Pennsylvania 529 Investment Plan

With Pennsylvania's 529 plan, you can access 26 Vanguard investment options, including multi-fund static portfolios based on risk tolerance, Target Enrollment portfolios of Vanguard mutual funds, and a socially responsible equity portfolio. 

The 529 account is managed by the Pennsylvania Treasury Department, Vanguard, and Ascensus College, with no minimum requirement (subsequent deposits must be at least $1) and up to $36,000 annual tax deduction ($18,000 for single filers) for in-state and out-of-state residents.  

Fees: $10 account maintenance fee (waived for automatic investing accounts), 0.29% program management, between 0.02% and 0.12% for underlying investments

Total asset-based expense ratio:  0.1875% to 0.2875%

8. my529 (Utah)

my529 is a direct-sold savings plan consisting of Vanguard and Dimensional mutual funds, plus a PIMCO Interest Fund account option. There are also FDIC-Insured accounts available through Sallie Mae Bank and US Bank. my529 offers a wide range of age-based, enrollment-based, and static portfolio options, such as a customized static portfolio of up to 30 hand-picked underlying funds. 

This 529 plan's tax benefits are more limited than other plans on this list. Utah residents can receive a tax deduction of 4.65% up to $224 per year (up to $112 per year for single filers). 

Fees: 0.10% to 0.13% program management fee, up to 0.325% underlying investment fee

Total asset-based expense ratio:  0.100% to 0.221%

9. New York's 529 College Savings Program

New York's low-cost 529 College Savings Program is a direct-sold plan offering a huge selection of diverse Vanguard mutual funds through age-based/enrollment year portfolios (including risk level options) and static investment portfolios (including multi-fund options, individual fund options, and an Interest Accumulation portfolio option). 

Moreover, there are no underlying investment expenses, as it's included in the program management fee. Joint filers can deduct up to $10,000 a year ($5,000 for individuals). 

Account minimum: $o

Fees: 0.12% program management fee

Total asset-based expense ratio:  0.12%

10.  Alaska 529

Alaska 529 (previously called the University of Alaska College Savings Plan) is a low-cost account of age/enrollment-based and static portfolios of T.Rowe Price mutual funds. Invest in unique multi-fund options like an Equity Portfolio, University of Alaska Portfolio, Fixed-Income Portfolio, and more.

Not only does Alaska 529 have one of the lowest expense ratios, but it also offers additional benefits for future University of Alaska students. However, there are no tax deduction benefits. 

Account minimum: $25

Fee: up to 0.05% program management fee, underlying investment fee ranging from 0.07% to 0.78%

Total asset-based expense ratio:  0.15% to 0.87%

Finding the Best 529 Plans for Your Needs

The best way to choose a 529 plan is to start with your state's own plan, as you're more likely to benefit from in-state exclusive tax deductions or credits from your 529 plan contributions. Remember, although many states offer tax deduction benefits, it is not always available to out-of-state participants. 

Plus, some 529 plans don't offer tax deductions. For example, Pennsylvania's 529 plan offers one of the more lucrative tax advantages, up to a $36,000 annual tax deduction for both in-state and out-of-state participants. But Alaska's 529 doesn't offer any sort of tax deduction for any participant. 

Other factors you'll want to take into consideration are the: 

• Minimum investment requirements: Many 529s are generally low-cost with no (or low) minimum deposit requirement to open. Still, evaluating the cost of joining a program and whether you're obligated to contribute a certain subsequent amount over time should factor into your decision. 
• Fees and costs: High fees can eat away at your investment gains. Fees associated with 529s are program management fees, account maintenance fees, and underlying investment fees. 
• Investment options: 529s generally offer a range of mutual funds and index funds from different brokerages and banks, so make sure you pick a program with funds that align with your preferences. Most 529s offer static, age-based, and enrollment-based portfolios. But there are also more unique portfolio options, such as ESG portfolios or interest-bearing, that aren't available with all 529 programs. 
• Type of plan:  When deciding which 529 plan is best for you, consider whether you'd like to participate in an education savings plan or a prepaid tuition plan. Most of the best 529 plans are normally education savings plans, but you may prefer to lock in tuition rates and opt-in for a pre-paid plan. 

If your state's plan doesn't have what you're looking for, compare other eligible out-of-state plans with low fees, diverse investment options, and worthwhile tax benefits. Make sure to understand the specific 529 account rules before opening an account.

Some great resources to compare and research different 529 programs are Savingsforcollege.com and Morningstar . Comparing these different program's 529 tax benefits, rules, and limits. 

If you're having trouble figuring out how to choose a 529 plan, you can consult a CFP specializing in education savings plans for personalized insight and guidance on 529s. 

Best 529 plans — Frequently asked questions (FAQs)

A 529 plan is a tax-advantaged, state-run education savings program for parents to save on behalf of a child. They're funded with after-tax dollars and grow tax-free until withdrawal. Qualifying withdrawals for 529 plans (such as K-12 tuition, school supplies, etc.) are also tax-free. Most states allow out-of-state residents to participate in their plans.

Utah's my529 is one of the top 529 plans for college savings, earning a Gold rating from Morningstar's Analyst Rating for 12 consecutive years. Utah my529 is a top-performing 529 savings account due to its various portfolio options such as enrollment and static investment options, plus the option of a customized portfolio. 

The benefit of a 529 plan are long-term, tax-free growth and the power of compound interest. Similar to a Roth IRA, 529 savings plans are funded with after-tax dollars. You can also get tax-free withdrawals with qualifying education expenses like college tuition, student loan repayments, school supplies, and room and board. 

Some disadvantages associated with investing in a 529 savings plan are the limited investment choices and potentially high fees. One of the most significant disadvantages is that contributing to a 529 account could also impact your eligibility for federal aid.

Which 529 plan is best for you may be your own state's plan as you are more likely to benefit from an in-state tax deduction. However, if your state's plan is not a good fit, you can consider another state to find what 529 plan is best for you based on fees, tax benefits, and investment options. You can learn more about 529 plans with comprehensive sites like savingforcollege.com.

Our Methodology: How We Reviewed The Best 529 Plans

Business Insider's rating methodology for investment platforms examines dozens of 529 plans to find the best of the best for education savings. Find the best perks, tax benefits, fees, and more with our guide to the best 529 plans.

People may have varying risk capacities and financial goals they're working toward, but you'd be hard-pressed to find someone who doesn't prefer a cheaper way to invest. Therefore, the cost was a huge factor in determining our list. 

Editorial Note: Any opinions, analyses, reviews, or recommendations expressed in this article are the author’s alone, and have not been reviewed, approved, or otherwise endorsed by any card issuer. Read our editorial standards .

Please note: While the offers mentioned above are accurate at the time of publication, they're subject to change at any time and may have changed, or may no longer be available.

**Enrollment required.

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Guide to the Best Cheap Cell Phone Plans in 2024

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The cheapest cell phone plans are typically prepaid, which means you only commit to the month(s) of service you pay for upfront. There’s usually no credit check to sign up and you have many choices.

What’s more is that these cheaper cell phone plan providers typically run on one or more of the three nationwide networks (those from Verizon, T-Mobile and AT&T). 

Cheaper plan, same nationwide coverage, what’s the catch?

Prepaid plans tend to come with fewer perks (e.g., that Disney+ or Netflix subscription you probably don’t need), can have less access to live customer service, and sometimes the fine print suggests network speeds may be slowed in favor of postpaid plan customers. Plus, an overwhelming number of options can make it challenging to choose a cheap plan in 2024. 

We’re here to help you map out the cheap cell phone plan landscape. We evaluated plans offered by popular cell phone service providers, considering brand ownership, nationwide network affiliation and monthly plan prices before taxes and fees.

When choosing a plan, lots of catchy marketing and fine print make it a windy road. But if you explore the options, you’ll likely save money with a prepaid plan.

Note: Most prices in the lists below are before taxes and fees.

Cheap(er) cell phone plans from Verizon, T-Mobile and AT&T

If you want to buy cell phone service directly from one of the big three wireless companies — Verizon, T-Mobile or AT&T — try one of their prepaid plans to save over a single-line postpaid plan.

Big three prepaid plans

Each offers a set of prepaid plans with unlimited talk and text and varying levels of data. Plans with a set amount of data run the lowest.

AT&T prepaid: Unlimited talk and text, 5GB of data for $30 per month. Notable: If you order online, you avoid a $15 activation fee. Some plans are eligible for automatic payment discounts, which vary by plan and may be higher with limited-time promotion deals.

T-Mobile prepaid: Unlimited talk and text, 10GB of data for $40 per month. Notable: T-Mobile prepaid plans don’t come with autopay discounts, but they do include other benefits like scam-blocking features and deals for discounts on food, gas and entertainment.

Verizon prepaid: Unlimited talk and text, 15GB of data for $35 per month (with an autopay discount). Notable: Verizon prepaid customers get a $5 per month loyalty discount after three months of service on eligible monthly plans. The discount grows to $10 per month after nine months of service.

You may have to hunt around for the “prepaid” section of these cell phone companies’ websites to bypass the flagship plans and get to cheaper stuff.

Cheap cell phone plans from brands owned by the big three

Each of the big three carriers has introduced or acquired competing sub-brands in the prepaid wireless space. Confusion aside, more competition means more opportunities for you, the consumer, to lower your cell phone bill .

Consider these popular options that are owned by the big three national carriers. 

But wait, there’s more 

Total by Verizon and Connect by T-Mobile are two lesser-known wireless spinoffs that may be worth a look. The latter boasts a $10-a-month plan that includes 1,000 minutes of talk time, 1,000 texts and 1GB of data.

Cheap cell phone plans from brands that resell network service

Wireless service brands not acquired or started by Verizon, AT&T or T-Mobile typically purchase and resell service on one or more of the big three’s nationwide networks.

Consider these options.

*Mint Mobile won’t be on its own much longer: In 2023, T-Mobile announced plans to acquire the budget carrier. Mint Mobile says the option for a $ 15-a-month plan will remain.

But wait, there’s more

There are too many more to list, actually. A few other cheap cell phone plan options that might be worth a look: Ting and Tello, as well as Ultra Mobile (which also will be acquired by T-Mobile, along with Mint, and makes a similar promise to retain its pricing). As well, you can explore whether you're eligible for the federal Lifeline program, which provides discounted phone service for low-income households .

Things to consider

With so many choices available, how do you decide which plan is right for you?

While the best plan is one that will fit into your budget , consider other factors, too. For instance, how much data do you use each month and how many lines will you need? Are there times when you’d like to use your phone outside the U.S.?

Assessing your data and usage goals, along with your budget, will help you narrow the many choices into a few that will work best for you.

How to switch plans and keep your number

Perhaps the most daunting factor in jumping to a new plan is the fear of losing your original phone number. But the Federal Communications Commission notes that consumers staying in the same geographic area can take their number to a new service provider, and sets rules on charges and speed of service.

Many providers are making this easy now. For example, Mint Mobile offers detailed instructions for how to switch from all the major carriers while keeping your number intact. Likewise, Consumer Cellular also states that it is easy to bring your number with you, though you’ll need to wait to cancel your existing plan until the transfer process is complete.

The bottom line: Read the fine print from your existing provider and the one you’re switching to before taking any action. The odds are good that you’ll be able to carry your phone number over, but you’ll need to follow each provider’s instructions.

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U.S. Lags Behind Other Countries in Hepatitis-C Treatment

Despite an arsenal of drugs, many Americans are still unaware of their infections until it’s too late. A Biden initiative languishes without Congressional approval.

By Ted Alcorn

In the 10 years since the drugmaker Gilead debuted a revolutionary treatment for hepatitis C, a wave of new therapies have been used to cure millions of people around the world of the blood-borne virus.

Today, 15 countries, including Egypt, Canada and Australia, are on track to eliminate hepatitis C during this decade, according to the Center for Disease Analysis Foundation, a nonprofit. Each has pursued a dogged national screening and treatment campaign.

But the arsenal of drugs, which have generated tens of billions of dollars for pharmaceutical companies, has not brought the United States any closer to eradicating the disease.

Spread through the blood including IV drug use, hepatitis C causes liver inflammation, though people may not display symptoms for years. Only a fraction of Americans with the virus are aware of the infection, even as many develop the fatal disease.

A course of medications lasting eight to 12 weeks is straightforward. But the most at-risk, including those who are incarcerated, uninsured or homeless, have difficulty navigating the American health system to get treatment.

Of those diagnosed in the United States since 2013, just 34 percent have been cured, according to a recent analysis by the Centers for Disease Control and Prevention.

“We’re not making progress,” said Dr. Carolyn Wester, who heads the agency’s division of viral hepatitis. “We have models of care that are working, but it is a patchwork.”

Dr. Francis Collins, who headed the National Institutes of Health for decades until retiring in 2021, has been spearheading a White House initiative aimed at eliminating the disease.

In an interview, he said he was motivated by memories of his brother-in-law, Rick Boterf, who died of hepatitis C just before the introduction of the new cures. An outdoorsman, Mr. Boterf endured five years of liver failure waiting for a transplant, and even that procedure wasn’t enough to save him from the destructive virus.

“The more I looked at this, the more it just seemed impossible to walk away,” Dr. Collins said.

The initiative, which was included in President Biden’s latest budget proposal , calls for about $5 billion to establish a five-year “subscription” contract. The federal government would pay a flat fee and, in return, receive drugs for every patient it enrolled for treatment.

Several states already use similar subscription contracts, with limited success. Louisiana was the first to deploy such a scheme, in 2019, and reported a significant increase in people treated through Medicaid and in correctional facilities. But the state’s treatment numbers dwindled during the pandemic, and have not rebounded. Now, nearing the end of its five-year contract, Louisiana has treated barely half the people it had proposed to reach.

Dr. Collins acknowledged that on its own, a national drug-purchasing agreement like Louisiana’s would not be sufficient to turn the tide.

“Anybody who tries to say, ‘Oh, it’s just the cost of the drug, that’s the only thing that’s gotten in the way,’ hasn’t looked at those lessons carefully,” he said. To that end the proposal also calls for a $4.3 billion campaign to raise awareness, train clinicians and promote treatment at health centers, prisons and drug treatment programs.

Carl Schmid, who directs the H.I.V. and Hepatitis Policy Institute, a nonprofit, said he worried that the White House proposal was overly focused on drug prices. “The real problem is you have to get money for the outreach, the testing and the providers,” he said.

Advocates say some states have cobbled together robust efforts, like New Mexico, which has been connecting hard-to-reach populations with treatment, largely without federal support.

“New Mexico is one of our superstars,” said Boatemaa Ntiri-Reid, a health policy expert with the National Alliance of State and Territorial AIDS Directors.

Andrew Gans, who manages the state’s hepatitis C program, said an estimated 25,800 residents needed treatment , and that multiple strategies would be required to eradicate the disease by the end of this decade. “You can’t do that through just one door.”

In the village of Ruidoso, in southeastern New Mexico, Christie Haase, a nurse practitioner, had been working at a small private clinic for just two weeks when a patient with abnormal liver enzymes tested positive for hepatitis C.

Like many primary care providers, Ms. Haase had not been trained to treat hepatitis C and offered to refer the patient to a gastroenterologist. But none practiced in the town, and the patient balked at traveling to Albuquerque, three hours away.

“I didn’t know where to go from there,” Ms. Haase said.

One of the biggest hurdles to eliminating hepatitis C is the specialists most qualified to treat the disease are often the least accessible to patients, especially those who lack insurance or stable shelter , both risk factors for infection.

Even when referrals are possible, they require follow-up visits that patients may miss and co-payments they may be unable to afford.

So instead of handing off the patient, Ms. Haase joined a video conference with other rural providers, where she presented the case, and more experienced clinicians recommended further tests and medications. The meeting was part of a program called ECHO (Extension for Community Healthcare Outcomes), which Dr. Sanjeev Arora, a gastroenterologist, developed in the early 2000s to connect primary care doctors in sparsely populated areas with specialists.

Dr. Arora, who later founded the nonprofit Project ECHO to promote the model around the world, estimated that the New Mexico program had provided hepatitis C treatment for more than 10,000 patients. “It really changed the game,” he said.

Care behind bars

Few people are at higher risk of hepatitis C infection than those who are incarcerated. A recent study estimated that over 90,000 people in U.S. state prisons are infected, 8.7 times the prevalence of people outside the correctional system.

For many years, New Mexico’s prisons did a good job of screening for hepatitis C and a terrible job treating it. More than 40 percent of prisoners were infected , the highest prevalence of any state correctional system, but no funds were available for the needed treatment. Prisons then rationed the drugs, including by denying medication to inmates accused of disciplinary infractions. In 2018, of some 3,000 infected inmates, just 46 received treatment .

That changed in 2020 when state lawmakers appropriated $22 million specifically for treating prisoners with hepatitis C. New Mexico’s corrections department also arranged to buy the medications at a steep discount through the 340 B federal drug pricing program.

But some prisoners continued to decline treatment, so the state enlisted incarcerated people to win them over. Since 2009, the Peer Education Project , a collaboration between Project ECHO and the corrections department, has trained more than 800 people to counsel others about preventing infections and getting treated.

Last May, incarcerated peer educators around the state tuned into a videoconference to discuss the reasons their fellow inmates were reluctant to seek treatment and to share their approaches for assuaging those concerns.

Daniel Rowan, who now manages the Prison Education Program, had himself formerly been incarcerated. He said the program had gone a long way toward improving the relationship between inmates and their medical providers, although it remains “a gantlet of challenges, to say the least.”

Between 2020 and 2022, the number of imprisoned people receiving treatment for hepatitis C quadrupled, to more than 600. Last year, the New Mexico State Legislature appropriated another $27 million to sustain the effort.

Another group it is crucial to reach are people with a history of IV drug use: Two-thirds of newly infected people had previously injected drugs, according to the C.D.C.

In New Mexico, where opiate addiction is a generational scourge, harm reduction programs are deeply integrated into the state’s public health department. The state legalized needle exchanges more than 25 years ago, and was the first to allow the distribution of naloxone.

Early last year, a county public health clinic in Las Cruces paired treatment for hepatitis C with existing services including needle-exchange and prescriptions for buprenorphine, an opioid addiction treatment. Over the next year, a lower-than-expected share of patients in the buprenorphine program tested positive for hepatitis C, which health officer Dr. Michael Bell attributed, in part, to changes in drug use. People who once injected heroin now smoke fentanyl instead, limiting their exposure to unsanitary needles that could transmit the virus. The C.D.C. believes this shift also contributed to a slight decline in new hepatitis C infections nationwide, which fell 3.5 percent in 2022 .

Still not enough

Despite statewide efforts, no tracking system exists to accurately measure the number of people cured. A little more than 2,200 people were treated in 2022 by the largest providers. The state estimated it needed to treat 4,000 people that year to stay on track.

As in other states, clinicians in New Mexico also struggle to persuade patients to return and begin treatment. Some countries have approved a rapid test that makes it possible to diagnose and start treatment in one visit. The test is under accelerated review at the National Institutes of Health in the United States, with data expected to be ready this summer, an agency spokesperson said.

The president’s initiative was also in last year’s budget, but lawmakers have not yet introduced legislation to fund it, and there may be few opportunities to pass it before the election in November.

The Congressional Budget Office is evaluating a draft bill for its impact on the budget. Dr. Collins acknowledged that lawmakers in Congress might balk at the price tag, but contended that it would eventually save not just lives, but money.

In a paper published by the National Bureau of Economic Research , a group of scientists calculated that the initiative would prevent 24,000 deaths in the next decade and save $18.1 billion in medical costs for people with untreated hepatitis C.

“This is a deficit reduction program in the long term,” Dr. Collins said. “Just don’t expect it to be deficit reduction this year.”