bbq business plan

BBQ Business Plan Template

Written by Dave Lavinsky

BBQ Business Plan

Over the past 20+ years, we have helped over 3,000 entrepreneurs and business owners create business plans to start and grow their barbecue businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a barbecue business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a BBQ Business Plan?

A business plan provides a snapshot of your barbecue business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for Your BBQ Business

If you’re looking to start a barbecue business, or grow your existing barbecue business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your barbecue business in order to improve your chances of success. Your BBQ business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for BBQ Businesses

With regards to funding, the main sources of funding for a BBQ business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a barbecue business. Venture capitalists will usually not fund a barbecue business. They might consider funding a barbecue business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, personal savings and bank loans are the most common funding paths for BBQ businesses.

Finish Your Business Plan Today!

How to write a business plan for a bbq restaurant.

If you want to start a BBQ business or expand your current one, you need a business plan. Below are links to each section of your barbecue business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of BBQ business you are operating and the status. For example, are you a startup, do you have a barbecue business that you would like to grow, or are you operating a chain of barbecue businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the barbecue industry. Discuss the type of barbecue business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of barbecue business you are operating.

For example, you might operate one of the following types of barbecue businesses:

• BBQ Catering – this type of barbecue business provides individual event-based food services. They specialize in preparing barbecue off-site, and transporting it to events, where they may either serve the food, or simply deliver it.
• BBQ Food Truck – this type of BBQ business prepares and serves barbecue from a mobile food truck, and may or may not use the same location every day.
• BBQ Restaurant – this type of business includes chain and franchised restaurants that mainly serve barbecue food. Restaurants may provide this food service in combination with selling alcoholic and other beverages.
• Korean BBQ – a Korean BBQ business that specializes in preparing beef, pork, and chicken in the method of Korean cuisine.

In addition to explaining the type of barbecue business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, amount of monthly revenue, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the barbecue industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the barbecue industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The following questions should be answered in the industry analysis section of your barbecue business plan:

• How big is the barbecue industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your barbecue business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your barbecue business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: households earning up to $70,000 per year, and households earning more than $70,000 per year.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of barbecue business you operate. Clearly, families on a budget would respond to different marketing promotions than individuals looking for a fine dining experience, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. Because most barbecue businesses primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other barbecue businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes other restaurants that don’t serve barbecue, as well as those that serve barbecue as part of a larger menu. You need to mention such competition as well.

With regards to direct competition, you want to describe the other barbecue businesses with which you compete. Most likely, your direct competitors will be house flippers located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of dining options do they offer (sit-down, take-out, catering)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide larger portions, or a wider selection of sauces?
• Will you provide menu items that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a barbecue business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of barbecue company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to barbecue, will you provide other smoked or roasted meats or retail a special bottled sauce?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your barbecue company. Document your location and mention how the location will impact your success. For example, is your barbecue business located in a busy retail district, shopping plaza, mall, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your barbecue marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your barbecue business, including sourcing meat and produce, cooking, providing counter service / table service, keeping the kitchen and restaurant clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000 th customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your barbecue business to a new city.  

Management Team

To demonstrate your barbecue business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing barbecue businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in the restaurant business or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 50 customers per day, or 100? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your barbecue business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a barbecue business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your restaurant location lease or a menu mock-up.  

Putting together a business plan for your barbecue business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert and be well-prepared to craft a business plan for your bbq business or a bbq food truck business plan; download it to PDF to show banks and investors. You will really understand the barbecue industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful barbecue business.  

BBQ Business Plan FAQs

What is the easiest way to complete my bbq business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your BBQ Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of BBQ business you are operating and the status; for example, are you a startup, do you have a BBQ business that you would like to grow, or are you operating a chain of BBQ businesses?

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Small Barbecue Business

Back to All Business Ideas

How to Start a Small Barbecue Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on February 17, 2022 Updated on May 23, 2024

Investment range

$8,550 - $24,100

Revenue potential

$110,000 - $1,100,000 p.a.

Time to build

1 – 3 months

Profit potential

$44,000 - $220,000 p.a.

Industry trend

Are you the grill master at your backyard BBQs? Maybe it’s time to take that mastery to the next level by starting your own barbecue business. You can choose from several startup options, from a food truck to a smoker in a vacant lot, and from opening your own little barbecue shop to BBQ catering. Maybe you’ll become the next Franklin Barbecue and build your own national empire of meats. 

There is much to learn, though, before starting your own barbecue business. Fortunately, this step-by-step guide provides all the business know-how you’ll need to grill your way to entrepreneurial greatness.

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Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a small barbecue business has pros and cons to consider before deciding if it’s right for you.

• Fantastic Food – Share your passion for perfectly grilled meats
• Flexibility – Many options in terms of products and services
• High Demand – Who doesn’t love barbecue?
• Stiff Competition – Market is saturated with barbecue options
• Legit Skills Required – Must be a true grillmaster to stand out

Barbecue industry trends

Industry size and growth.

• Industry size – The US barbecue restaurant industry was worth $4 billion in 2021.(( https://www.ibisworld.com/united-states/market-research-reports/barbecue-restaurants-industry/ ))
• Industry growth – The US barbecue restaurant industry has seen steady 2% growth each of the last five years. 
• Number of businesses – The US is home to 17,243 barbecue restaurants.
• Number of people employed – The BBQ restaurant industry employs 372,986 people.

Trends and challenges

Trends in the barbecue industry include:

• Spicy, smoky, and savory continues to be the most popular BBQ flavor combination. 
• Barbecued vegetables and plant-based proteins are in greater demand. 
• Spice rubs with exotic flavors, such as from the Middle East and Africa, are growing in popularity. 

Challenges in the barbecue industry include:

• Rising meat prices are cutting into profit margins.
• Labor shortages present a challenge for all food businesses.

Demand hotspots

• Most popular states – The most popular states for barbecue businesses are Minnesota, Kansas, and Missouri.(( https://www.zippia.com/advice/states-love-bbq/ ))
• Least popular states – The least popular states for barbecue restaurants are Rhode Island, Massachusetts, and New York.

What kind of people work in Barbecue?

• Gender – 24.3% of barbecue cooks are female, while 71.8% are male.(( https://www.zippia.com/grill-cook-jobs/demographics/ ))
• Average level of education – The average barbecue cook is high school educated.
• Average age – The average age of a barbecue cook in the US is 38.7 years old.

How much does it cost to start a small barbecue business?

Startup costs for a small barbecue business range from $8,500 to $24,000. The first main expense is a down payment on a food truck, a down payment on a truck to transport your equipment, or a rental space deposit. The second main expense is for the equipment including a commercial smoker and a grill. 

If you want to hone your BBQ skills, you can take online video classes through a site like BBQ Champs for less than $1,000. You can also find a host of free grilling and barbecue videos on YouTube. 

You’ll need a handful of items to successfully launch your small barbecue business, including: 

• Commercial smoker
• Grill tools
• Serving utensils
• Packaging materials

How much can you earn from a small barbecue business?

The average price of a BBQ meal is about $15. If you operate as a solopreneur with a mobile stand or food truck, your profit margin should be about 40%.

In your first year or two, you could sell 20 meals per day from your BBQ truck and bring in nearly $110,000 in annual revenue. This would mean almost $44,000 in profit, assuming that 40% margin. As your brand gains recognition, you could rent a restaurant space and hire staff, reducing your profit margin to around 20%. You might sell 200 meals per day, giving you about $1,100,000 in annual revenue and a tidy profit of $220,000.

What barriers to entry are there?

There are a few barriers to entry for a small barbecue business. Your biggest challenges will be:

• Making grilled meats that stand out in a crowded market 
• Financing startup

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Step 2: hone your idea.

Now that you know what’s involved in starting a small barbecue business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research small barbecue businesses in your area to examine their products, price points, customer reviews, and what sells best. You’re looking for a market gap to fill. For instance, maybe your market is missing a restaurant that specializes in BBQ chicken. 

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as vegetable and vegan barbecue.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your BBQ offerings

You could specialize in barbecuing a certain type of meat or offer a variety, and you could also choose a style of barbecue like Kansas City or St. Louis barbecue. You could also offer a variety of side dishes. Potential products include:

• Pulled pork and pork sandwiches
• Beek brisket and brisket sandwiches
• Chicken and chicken sandwiches
• Baked beans
• Potato salad
• Corn bread; banana pudding

How much should you charge for barbecue products?

A barbecue meal could range from $10 to $18 depending on the size and the number of sides. The average is around $15. Your expenses, if you have a mobile stand, will be for ingredients, packaging, and fuel. You should aim for a profit margin of about 40%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be very broad so you should spread out your marketing on sites like TikTok, Instagram, Facebook, and LinkedIn. You could also get some recognition by entering a barbecue competition or two.

Where? Choose your business premises

In the early stages, you may want to run your business as a mobile stand to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out retail space to have a BBQ joint. Find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Small BBQ Business Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “BBQ” or “barbecue”, boosts SEO
• Name should allow for expansion, for ex: “Holy Smoke BBQ” over “Chicken Coop BBQ”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Small Barbecue Business Plan

Here are the key components of a business plan:

• Executive Summary: Highlight the main concept of your small barbecue business, showcasing your unique barbecue style, target market, and strategies for attracting barbecue enthusiasts.
• Business Overview: Describe the focus of your barbecue business, including the types of barbecue dishes offered, such as smoked meats, homemade sauces, and side dishes.
• Product and Services: Detail your menu items, including signature barbecue meats, vegetarian options, and catering services for events.
• Market Analysis: Evaluate the local demand for barbecue cuisine, identifying potential customer demographics and dining trends in your area.
• Competitive Analysis: Compare your barbecue business to local competitors, emphasizing what sets your flavors, cooking methods, or ambiance apart.
• Sales and Marketing: Outline how you plan to market your barbecue business, using tactics like social media campaigns, local food events, or special promotions.
• Management Team: Highlight the culinary and business expertise of your team, particularly in barbecue cooking and restaurant management.
• Operations Plan: Describe the day-to-day operations, including food preparation, service, and maintaining health and safety standards.
• Financial Plan: Provide an overview of start-up costs, pricing strategy, and expected revenue, along with a profitability timeline.
• Appendix: Include supporting documents, such as sample menus, market research data, or health and safety certifications, to back up your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to small barbecue businesses.

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your barbecue business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a small barbecue business. You might also try crowdfunding if you have an innovative concept. 

Step 8: Apply for Barbecue Business Licenses and Permits

Starting a barbecue business requires obtaining a number of licenses and permits from local, state, and federal governments. A barbecue stand or restaurant may need the following, depending on the requirements in your area:

• Food service license
• Food handler’s permit
• Building health permit
• Liquor license

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your barbecue business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as Restaurant 365 , lightspeed , or toast , to manage your inventory, purchasing, menu, and payments. 

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

• Leverage Social Media Influencers: Partner with local influencers or food bloggers to showcase your barbecue offerings. Their endorsement can create a buzz and attract a wider audience.
• Host Tasting Events: Organize tasting events at local community gatherings, farmers’ markets, or even outside your business location to let people experience the delicious flavors firsthand.
• Loyalty Programs: Implement a loyalty program to encourage repeat customers. Offer discounts or free items after a certain number of visits, fostering customer loyalty.
• Collaborate with Local Businesses: Partner with nearby breweries, pubs, or event venues to cross-promote each other. This helps tap into each other’s customer bases.
• Create Signature Dishes: Develop unique and memorable dishes that set your barbecue business apart. A standout menu item can generate word-of-mouth marketing and keep customers coming back.
• Catering Services: Offer catering services for events, parties, and corporate functions. Provide sample menus to local businesses to showcase your offerings for their events.
• Online Ordering and Delivery: Implement an efficient online ordering system with delivery options. In today’s fast-paced world, convenience can significantly boost your customer base.
• Seasonal Promotions: Introduce seasonal promotions or limited-time menu items to keep your offerings fresh and give customers a reason to return regularly.
• Customer Reviews and Testimonials: Encourage satisfied customers to leave positive reviews on online platforms. Share these testimonials on social media and your premises to build credibility.
• Collaborate with Food Apps: Partner with popular food delivery apps to expand your reach. Many customers discover new restaurants through these platforms, providing an additional avenue for exposure.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your barbecue business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your barbecue business could be:

• Award-winning Kansas City-style barbecued ribs
• Slow smoked BBQ chicken that will blow your socks off
• St. Louis-style BBQ truck – coming to your town soon! 

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a barbecue business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been in barbecue for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in barbecue. You’ll probably generate new customers or find companies with which you could establish a partnership.

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles when you get a physical location. Potential positions for a barbecue business include:

• Cooks – prepare BBQ and sides
• General Manager – scheduling, ordering, accounting
• Marketing Lead – SEO strategies, social media 

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Small Barbecue Business – Start Making Money!

People love their barbecue, no matter what style, so if you’re a master of grilled meats you could start up your own little BBQ business and put smiles on a lot of faces while grabbing a slice of this $4 billion industry. With patience and hard work, you could eventually grow to have multiple BBQ joints and franchises around the country. 

Now that you’ve done your business homework, it’s time to get behind that grill, perfect your recipes and start building your barbecue empire! 

• Small Barbecue Business FAQs

Yes, a barbecue business can be profitable. If you run a mobile barbecue stand, your profit margin should be around 40%. The profit margin of a food truck or restaurant will be closer to 20%.

You can do catering, have a food truck, or just have a mobile barbecue stand. For a mobile barbecue stand, you’ll need your barbecue equipment and a vehicle to transport it. 

Develop a strong online presence by creating a professional website and utilizing social media platforms to showcase your BBQ offerings, menu items, and customer testimonials. Share mouthwatering photos and videos of your BBQ dishes on social media. Implement targeted online advertising to reach individuals in your local area who are interested in BBQ or food-related topics. 

The city that eats the most BBQ can vary, but some well-known BBQ hotspots in the United States include Kansas City, Texas (particularly Austin and Lockhart), Memphis, and North Carolina (Eastern-style and Western-style). 

The best-selling barbecue meat can vary based on regional preferences, but some popular choices include pork ribs, pulled pork, brisket, chicken, and sausage. It’s important to understand the preferences of your local market and offer a variety of BBQ meats to cater to different tastes.

Develop a unique BBQ flavor profile or signature sauce that distinguishes your offerings. Emphasize high-quality ingredients and authentic cooking techniques to create exceptional BBQ flavors. Offer a diverse menu that includes unique side dishes, vegetarian or vegan options, or fusion-inspired BBQ creations.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Small BBQ Business Name
• Create a Small Barbecue Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Barbecue Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Small Barbecue Business - Start Making Money!

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BBQ Business Plan Template

Written by Dave Lavinsky

BBQ Business Plan

You’ve come to the right place to create your BBQ business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their BBQ businesses.

Below is a template to help you create each section of your barbecue business plan.  

Sample BBQ Restaurant Business Plan

Executive summary, business overview.

Mobile BBQ is a new BBQ food truck located in Mobile, Alabama. We provide our customers with delicious, authentic BBQ entrees that they can enjoy while working or walking around downtown Mobile. Some of the offerings on our menu include brisket, pulled pork, and BBQ chicken. We aim to be the #1 BBQ restaurant in Mobile by serving authentic southern BBQ cuisine that everyone will enjoy.

Mobile BBQ is led by Chad Anderson who has worked at another BBQ restaurant for several years as a chef and a manager. His experience in the industry has given him the knowledge, skills, and expertise needed to make his dream food truck business a success.

Product Offering

Mobile BBQ will offer a delicious variety of BBQ entrees for the residents of Mobile to enjoy, such as brisket, pulled pork, ribs, and chicken. We will also serve sides with every entree as well as beverages for an additional cost.

Customer Focus

Mobile BBQ will serve the residents of Mobile, Alabama. The residents of Mobile enjoy quality southern cuisine, including authentic BBQ, so they will be eager to try out our food truck. Mobile BBQ will also be a convenient location for tourists who want to try out local cuisine and local workers who need a quick and convenient lunch option.

Management Team

Chad Anderson has been working at a local BBQ restaurant for several years, operating as both a chef and a manager. As such, he not only has in-depth knowledge of BBQ cuisine but also knows how to run a restaurant business. This has made him highly equipped with the knowledge, skills, and expertise needed to make this food truck venture a success.

Success Factors

Mobile BBQ will be able to achieve success by offering the following competitive advantages:

• Mobile BBQ will be located in a convenient downtown location, giving us access to commuters, local office workers, students, and passersby.
• The food truck offers high-quality southern BBQ cuisine for a moderate price.
• Chad has lived in Mobile his entire life, and knows several influencers and local leaders who can help build awareness for Mobile BBQ.

Financial Highlights

Mobile BBQ is seeking $275,000 in debt financing to launch. The breakout of the funding is below:

• Food truck purchase and maintenance: $100,000
• Kitchen supplies and equipment: $100,000
• Opening inventory: $25,000
• Working capital (to include 3 months of overhead expenses): $25,000
• Marketing: $25,000

The following graph outlines the pro forma financial projections for Mobile BBQ:

Company Overview

Who is mobile bbq.

  Mobile BBQ is the dream of Chad Anderson. He has been a chef at a local BBQ restaurant for several years, and has spent that time experimenting and creating new delicious BBQ recipes. He recently completed the initial menu for the business and is now ready to buy a truck and find a convenient downtown location.

Mobile BBQ’s History

After spending several years in the restaurant industry, Chad Anderson gained the knowledge, skills, and expertise to start his own food truck. In April 2023, he quit his job as a chef and incorporated Mobile BBQ as an LLC.

Since incorporation, Chad has achieved the following milestones for Mobile BBQ:

• Developed the company’s name, logo and website
• Finished the menu
• Determined equipment and inventory requirements
• Found a potential food truck and location

Mobile BBQ’s Services

Mobile BBQ will offer a delicious variety of BBQ entrees for the residents of Mobile to enjoy. Some of the entrees we will serve include:

• BBQ Chicken
• Pulled Pork
• Chicken Skewers

All meals are served with a side of french fries, cole slaw, beans, or potato salad. Customers will also have a select list of sodas and other non-alcoholic beverages to choose from.

Industry Analysis

The BBQ restaurant industry is expected to grow substantially over the next five years. This is primarily due to rising consumer spending in various food industries, including the BBQ industry. BBQ has been a staple cuisine in America for centuries and there is no sign that demand for BBQ cuisine will slow down anytime soon.

One challenge to the industry is a recent change in American diets. In recent years, Americans have not only become more health-conscious, but they also have switched to plant based diets. This has led many Americans to stop eating out and avoid meat altogether. BBQ restaurants that can offer healthy and plant based alternatives are more likely to adapt to this change.

The way operators use technology will also become increasingly important to the industry’s performance as consumers increasingly use their smartphones or tablets to order. BBQ restaurants that offer order ahead options or a seamless register experience are more likely to keep a consistent customer base.

Customer Analysis

Demographic profile of target market.

Mobile BBQ will serve the residents of Mobile, Alabama as well as tourists. Both residents who live in Mobile and tourists who are just visiting love authentic southern BBQ and will be excited to see a convenient BBQ food truck located in the heart of downtown Mobile.

The demographics of Mobile, Alabama are as follows:

Customer Segmentation

Mobile BBQ will primarily target the following customer profile:

• Local workers
• Pedestrians

Competitive Analysis

Direct and indirect competitors.

Mobile BBQ will face competition from other companies with similar business profiles. A description of each competitor company is below.

BBQ Haven has been a local favorite since its opening in 1988. This competitor offers the best local inspired BBQ cuisine and is currently the #1 BBQ restaurant in the region. Since opening, BBQ Haven has opened three more locations, ensuring residents from all corners of Mobile, Alabama have easy access to their menu.

BBQ Haven’s menu features a range of BBQ entrees, including brisket, pork, and chicken sandwiches. They also offer a kid’s menu, a diverse beverage list, and non-BBQ entrees.

BBQ Garden is a new restaurant on the scene that only just opened last year. It is a unique BBQ restaurant, as it offers a completely plant-based menu for those who enjoy BBQ but want to be more health-conscious. Some of their offerings include bbq vegan chicken sandwiches, tofu skewers, and veggie burgers. BBQ Garden has already seen great success, with critics and residents alike leaving raving reviews.

Chuck’s BBQ

Chuck’s BBQ is a regional BBQ restaurant chain with three locations in Mobile. This restaurant offers the atmosphere and menu you would expect from a BBQ restaurant and typically has several television sets tuned to local sports or news to entertain their customers. Residents can easily relax and have a good time at Chuck’s while indulging in either a delicious burger, brisket, ribs, or BBQ chicken sandwich.

Competitive Advantage

Mobile BBQ will be able to offer the following advantages over their competition:

• Location : Mobile BBQ is located downtown, giving us access to commuters, local office workers, students, and passersby.
• Great BBQ at an affordable price : Mobile BBQ offers the best southern BBQ cuisine in the area for a moderate price that everyone can afford.
• Relationships : Having lived in Mobile his entire life and having worked in the restaurant industry for the past 10 years, Chad has connections with local leaders, important people in the restaurant industry, and other influencers. As such, it will be relatively easy for us to build branding and awareness of our food truck.

Marketing Plan

Brand & value proposition.

Mobile BBQ’s marketing plan is centered around its unique value proposition:

• Quality southern BBQ
• Moderate pricing
• Convenient downtown location
• Excellent customer service

Promotions Strategy

The promotions strategy for Mobile BBQ is as follows:

Mobile BBQ will initially give free samples to passersby to enable them to taste the quality of our products and learn about us.

Website/SEO

Mobile BBQ will develop a professional website that showcases pictures of our most popular menu offerings. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media

Chad Anderson will create the company’s social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of the truck and popular items on the menu. He will use targeted marketing to appeal to our target demographics.

Word of Mouth & Referrals

Mobile BBQ is confident that its existing loyal clients will spread the word and refer the truck to residents who may not be familiar with it. The food we serve speaks for itself and word will quickly spread around town of the delicious BBQ entrees that Mobile BBQ has to offer.

Mobile BBQ’s pricing will be moderate so customers feel they are receiving great value when buying from our menu.

Operations Plan

The following will be the operations plan for Mobile BBQ. Operation Functions:

• Chad Anderson will be the Owner of Mobile BBQ. He will have a hand in all aspects of the business, including cooking the food, processing payments, providing customer service, marketing the business, and taking care of the company’s accounting.
• At the start, Chad will work by himself. If he gets enough consistent business, he will hire another person to help him take orders and cook the food.

Milestones:

Mobile BBQ aims to achieve the following goals in the next six months.

• 6/1/202X – Purchase the food truck
• 7/1/202X – Finalize menu
• 8/1/202X – Begin marketing campaign
• 9/1/202X – Grand opening of Mobile BBQ
• 10/1/202X – Reach break-even

Mobile BBQ is the dream of Chad Anderson. He has been a chef at a local BBQ restaurant for several years, and has spent that time experimenting and creating new delicious BBQ meals. Throughout his career, Chad has learned all aspects of running and working in a restaurant, including the management and operations aspects of the business. This has made him highly equipped with the knowledge, skills, and expertise needed to make this food truck venture a success.

Financial Plan for a Barbecue Business

Key revenue & costs.

The key revenues of Mobile BBQ will come from the sale of our entrees, side dishes, and drinks.

The major cost drivers for the company will include truck maintenance costs, supplies and inventory, and marketing expenses.

Funding Requirements and Use of Funds

Mobile BBQ is seeking $275,000 in debt financing to launch. The funding will be dedicated for the purchase of the food truck, supplies and equipment, working capital, three months worth of working capital, and opening inventory. The breakout of the funding is below:

Key Assumptions

The following table outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the business loan.

• Number of Customers Per Day: 50
• Average Order Value Per Customer: $15.00
• Annual Truck Maintenance Costs: $20,000

Financial Projections

Income statement, balance sheet, cash flow statement, bbq business plan faqs, what is a bbq business plan.

A BBQ business plan is a plan to start and/or grow your BBQ business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your BBQ business plan using our BBQ Business Plan Template here .

What are the Main Types of BBQ Businesses?

There are a number of different kinds of bbq businesses , some examples include: BBQ Catering, BBQ Food Truck, BBQ Restaurant, and Korean BBQ.

How Do You Get Funding for Your BBQ Business Plan?

BBQ businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a BBQ Business?

Starting a BBQ business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A BBQ Business Plan - The first step in starting a business is to create a detailed BBQ   business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your BBQ   business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your BBQ   business is in compliance with local laws.

3. Register Your BBQ Business - Once you have chosen a legal structure, the next step is to register your BBQ   business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your BBQ   business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary BBQ Equipment & Supplies - In order to start your BBQ   business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your BBQ   business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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BBQ Business Plan

Are you a foodie and want to open your own barbecue restaurant? If yes, then put your first foot right with a barbecue business plan, because opening a barbeque business is rewarding.

Need help writing a business plan for your BBQ business? You’re at the right place. Our BBQ business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A BBQ Business Plan?

Writing a BBQ business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Highlight the BBQ you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of BBQ business you run and the name of it. You may specialize in one of the following BBQ businesses:

• BBQ restaurant
• BBQ catering services
• Online BBQ retailers
• BBQ franchise
• Describe the legal structure of your BBQ business, whether it is a sole proprietorship, LLC, partnership, or others.Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established BBQ business, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

For instance, families and casual diners or tourists & travelers would be an ideal target audience for a commercial BBQ business.

Market size and growth potential

Competitive analysis:, market trends:.

Analyze emerging trends in the industry, such as changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your BBQ business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your cuisines:

Mention the BBQ cuisines your business will offer. This list may include

• Smoked meats
• Barbecue sauces
• BBQ sandwiches
• Platters and combo meals

Emphasize your signature dish:

Mention sourcing and quality.

• Make sure to draw attention to any organic or regionally grown items you use. Talk about how you uphold quality standards all through the cooking and preparation process.

Additional Services:

In short, this section of your BBQ plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

For example, authentic regional seasoning, handcrafted artisanal BBQ, or unique flavor combinations, could be some of the great USPs for a BBQ company.

Pricing Strategy

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your barbecue business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your BBQ business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

Include the list of equipment and machinery required for BBQ, such as smokers & grills, barbecue utensils & tools, food service equipment, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your BBQ business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

• It should include senior management, and other department managers (e.g. operations manager, hotel manager) involved in the BBQ business operations, including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your BBQ business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your BBQ business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample BBQ business plan will provide an idea for writing a successful BBQ plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our BBQ business plan pdf .

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Key Elements of Business Plan

Frequently asked questions, why do you need a bbq business plan.

A business plan is an essential tool for anyone looking to start or run a successful BBQ business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your BBQ business.

How to get funding for your BBQ business?

There are several ways to get funding for your BBQ business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your BBQ business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your BBQ business plan and outline your vision as you have in your mind.

What is the easiest way to write your BBQ business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any BBQ business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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BBQ Restaurant and Catering Business Plan [Sample Template]

By: Author Tony Martins Ajaero

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Are you about starting a bbq catering business ? If YES, here’s a complete sample BBQ restaurant & catering business plan template & feasibility report you can use for FREE to raise money .

If you are so good at making barbecues that your friends and family have advised you many times to start a catering business, then heeding that advice might be the right step to take. However, making the leap from hobby to business isn’t as easy as it might seem on the surface.

You will need to invest in necessary equipment, complete the necessary paperwork, and get everything else right before launching your barbecue catering business. The whole experience can entail a lot of hard work, but once the business gets up and running, it can be very rewarding.

A Sample BBQ Restaurant & Catering Business Plan Template

1. industry overview.

The BBQ and Outdoor Cooking Stores industry basically retails barbecue, barbecue grills and related accessories. A limited number of retailers only sell barbecue and barbeque equipment and, as a result, home improvement stores, department stores and supercenters sell the majority of industry goods.

Stores that sell equipment exclusively online are excluded from the industry. The BBQ and Outdoor Cooking Stores industry has a moderate entry barriers for aspiring entrepreneur or investors who are interested in ether setting up a BBQ restaurant or running a complete BBQ and Outdoor Cooking Store.

While there are no licensing requirements, government regulations or resource constraints that prevent operators from entering the industry, investment costs and high competition can be potential barriers.

The start – up capital for establishing a BBQ restaurant or BBQ retail outlets and purchasing inventory can be substantial for potential industry entrants. Since most operators already carry an extensive range of products, new entrants must find a niche market or incur a considerable first-time inventory purchase cost to meet consumer demand and remain sustainable.

Furthermore, the pre-existence of robust distribution networks between operators and suppliers may discourage some aspiring entrepreneurs from entering the industry

The BBQ and Outdoor Cooking Stores industry has been regenerated over the last five years by rising new household formation and growth in per capita disposable income, which has revived discretionary purchases on outdoor cooking equipment such as barbecues, smokers and related accessories. In the coming years, these trends are set to continue, keeping demand for industry products and services soaring higher.

The BBQ and Outdoor Cooking Stores industry is a thriving sector of the economy of the united states of America and they generates a whooping sum of well over billion annually from more than 14,065 registered and licensed BBQ and outdoor cooking stores scattered all around the United States of America.

The industry is responsible for the employment of well over 67,074 people. Experts project the BBQ and Outdoor Cooking Stores industry to grow at a 2.8 percent annual rate.

Lastly, any entrepreneur who wants to start a BBQ restaurant or BBQ retail store business in the US would definitely be confronted with tough competition out there. It is important to state that as much as starting a BBQ restaurant or BBQ retail outlets business can be profitable and rewarding; the success of any new BBQ related business in the United States is not automatic.

The chances of new BBQ restaurant or BBQ retail outlet struggling within the first 6 months of launching can’t be ruled out. As a matter of fact, it can take between two to five years before most BBQ restaurant or BBQ retail stores can recover their initial investment.

In order words, just like loads of new businesses, the statistics for BBQ restaurants and BBQ retail outlets do not favor the startups, you just have to have a long term investment plan if you intend starting your BBQ restaurant or BBQ retail store business.

2. Executive Summary

Jonah & Johannes BBQ Restaurant is a neighborhood BBQ restaurant and stores that will be located in downtown Los Angeles; at 300 S. Grand Central Parkway in Los Angeles, California. The facility is centrally located and it is close to the popular Market Center and a residential estate in Los Angeles.

We are a chain of barbecue restaurants preparing and serving pork ribs, chicken, beef brisket, and several flavors of barbecue sauce for immediate consumption to the people in Los Angeles in a conducive environment that is specifically designed for socializing and networking and free from all forms of violence.

We will also engage in the retailing of barbecue grills and related accessories. Our BBQ restaurant facility and store is centrally located in a busy street and it has the capacity to accommodate 100 people per time.

Jonah & Johannes BBQ Restaurant is designed and constructed to meet both the health and safety standard as recommended by the local authority. Our customers are going to be treated with good music at all times. We have made provision for live band, karaoke, country side music and jazz et al.  This will be played at the background to create the ambience that our customers will cherish.

We are in business to make profits at the same to give our customers value for their money; we want to give people the opportunity to choose from the wide range of barbecue and barbecue sauce Jonah & Johannes BBQ Restaurant will go all the way to make available a wide range of BBQ equipment and accessories.

Our goal is to make every day a day of celebration, networking and socializing for as many people that will patronize our BBQ restaurant.

No doubt, we will become the talk of town amongst the socialites in Los Angeles because we have put plans in place to make our BBQ restaurant lively 24 hours a day and 7 day a week and highly secured because we want to attract everybody (celebrity and non-celebrity alike).

We will ensure that all our employees are selected from a pool of qualified and customer centric people in and around Los Angeles – California and also from any part of the United States.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the organization and to compete with other players in the United States and throughout the globe.

Jonah & Johannes BBQ Restaurant is owned by Mr. Jonah Kerry and his wife Mrs. Johannes Kerry. Jonah Kerry has managed several high profile restaurants in Los Angeles and Las Vegas prior to opening his own. He has the magic wand to attract people who patronizes BBQ restaurant on a regular basis.

The business will be managed by his trusted associate for many years, Pearce Bruce who coincidentally was recruited and trained by him 5 years ago in downtown Las Vegas.

3. Our Products and Services

We are doing all we can to see that our products meets the need of our consumers at all times. Jonah & Johannes BBQ Restaurant is going to operate a standard BBQ restaurant and stores that will make available assorted barbecue, barbecue sauce flavors and barbecue grills and accessories.

We are in business to services and satisfy our customers and also to make profits and we are going to go all the way to achieve our business goals within the stipulated laws in the United States of America. These are some of the products that will be found in our BBQ restaurant and stores;

• Preparing and serving pork ribs, chicken, beef brisket, and several flavors of barbecue sauce for immediate consumption
• Alcoholic and Non – alcoholic drinks
• Charcoal grills
• Electric grills
• BBQ tools and accessories

4. Our Mission and Vision Statement

• Our vision is to establish a standard and secured BBQ restaurant and stores in Los Angeles, CA that will be the melting pot of all lovers of barbecues, different flavors of barbecue sauce, barbecue equipment and accessories and alcoholic and non – alcoholic drinks.
• Our mission is to establish a barbecue restaurant and store business that will make available barbecues, different flavors of barbecue sauce, barbecue equipment and accessories and alcoholic and non – alcoholic drinks at every given time to our highly esteemed customers and a place where people can network and socialize.

Our Business Structure

Jonah & Johannes BBQ Restaurant is a business that is established to be a pacesetter when it comes to how standard BBQ restaurant and store should be run in Los Angeles and even in the United States of America.

We have the goal of assembling a team of dedicated workforce who will give our customers excellent customer service at all times, a team that will ensure that we will continue to have repeated customers and a team that will indeed make us the melting pot for barbecue lovers and socialites in Los Angeles.

In view of the above, we have been able to follow suits on what is obtainable in standard and well – structured BBQ restaurant and store in the US and perhaps improve on the structure with time when the need arises. We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time.

Below is the business structure that we will build Jonah & Johannes BBQ Restaurant;

• Chief Executive Officer (Owner)
• BBQ Restaurant Manager
• Accountants/Cashiers
• Bartender/Baristas
• Greeters/Customer Service Agent/Table Attendant

Security Officers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Designs job descriptions with KPI to drive performance management for clients
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

BBQ Restaurant Manager:

• Responsible for managing the daily activities in the BBQ restaurant and stores
• Ensure that the facility is in tip top shape and conducive enough to welcome customers
• Interfaces with vendors
• Reports to the Chief Executive Officer
• Attends to Customers complaints and enquiries
• Prepares budget and reports for the organization
• Responsible for Recruiting, Training and Development in the organization
• Responsible for procuring of raw materials and equipment
• Handles any other duty as assigned by the CEO
• Responsible for preparing and serving pork ribs, chicken, beef brisket, and several flavors of barbecue sauce for immediate consumption
• Handle any related duty as assigned by the BBQ restaurant manager

Bartender/Baristas:

• Interacts with customers, take orders for drinks and snacks.
• Plans and present bar menu.
• Check identification of the guest to make sure they meet age requirements for purchase of alcoholic products.
• Mixes ingredients to prepare cocktails and other drinks.
• Mixes drinks, cocktails and other bar beverages as ordered and in compliance with hotel standard drink recipes.
• Prepares alcohol or non-alcohol beverages.
• Serves Wine and Beer to guests.
• Arranges bottles and glasses to make attractive displays .
• Assesses customers’ needs and preferences and make recommendations
• Makes lists of supplies in conjunction with the bar manager / management
• Prepare inventory or purchase requisitions as needed to replenish supplies.
• Ensures that the assigned bar area is fully equipped with tools and products needed for Mixing beverages and serving guests.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Disc Jockey (DJ)

• Ensures that customers are entertained with the best of music per time
• Manages the sound system for the BBQ restaurant
• In charge of music collections
• Provides music at events.
• Responsible for developing music playlists.
• Interacting with public at parties.
• Responsible for mixing music tracks.

Greeters/Customer Service Agent

• Opens door and welcome customers
• Ensures that customers feel relaxed and at home
• Handles customers enquiries
• Ability to Sell or influence others for up selling and suggestive selling.
• Provides recommendations and suggestions to guest for choosing BBQ flavors and drinks.
• Serves customers in a friendly and helpful manner.
• Provides guidance to guests on resort activities, dining options and general resort and Regional information.
• Demonstrates a thorough knowledge of barbecue, barbecue sauces and BBQ grills and accessories, products, menus and Promotions
• Handles any other duty as assigned by the BBQ restaurant manager
• Handles and move objects, such as glasses and bottles, using hands and arms.
• Cleans up after customers and clean work area.
• Clears ashtrays as and when required.
• Washes glassware and utensils after each use.
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the BBQ restaurant manager.
• Ensures that the facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Any other duty as assigned by the BBQ restaurant manager

6. SWOT Analysis

Jonah & Johannes BBQ Restaurant is established with the aim of becoming the melting point for households, lovers of barbecue and socialite in Los Angles which is why we have taken our time to critically analyze and conduct SWOT analysis to be able to identify areas we need to work on if indeed we want to achieve our business goal.

No investor would want to invest his or her hard earned money without assessing the risks involved in the venture and also his or her capability to deliver and make profits from the business. The ability to make profits from any business and to favorably compete with competitors in the industry starts with the result you get from your SWOT analysis.

In view of that, Jonah & Johannes BBQ Restaurant hired a business and HR specialist to help conduct SWOT analysis for the business and below is a summary of the result that was generated;

It is very vital to have one’s areas of strength spelt out. This is one of the very reasons why we employed the services of experts to tell us about the strength as a company. We have an excellent and detailed customer service.

We offer a wide range of assorted barbecues, different flavors of barbecue sauce, barbecue equipment and accessories and alcoholic and non – alcoholic drinks. Easy to access and excellent facility, excellent ambience and perfect location for a bar in metropolitan city like Los Angles.

Just like as there are areas of strength, there will also be areas of weaknesses. So, Our perceived weakness could be that we are new business, and we may not have the financial muscle to sustain the kind of publicity we want to give our business.

• Opportunities-: There are unlimited business opportunities available to BBQ restaurant and store businesses in busy cities like Los Angeles; Los Angeles is one of the cities in the world where social life is at its peak.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new BBQ restaurant and store business in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

In recent time, BBQ restaurant and stores have begun to incorporate a larger variety of barbecue choices and alcoholic and non – alcoholic drinks as part of their product offerings. The concept brings the tastes of fancy BBQ restaurants to a dressed-down setting.

So also, it is now common to find BBQ restaurant owners and chefs take the opposite approach and use wine bars as an opportunity for expansion. Lastly, just like any other related business, the ability to conduct thorough market survey and feasibility studies before launching this type of business will go a long way to determine the success of the business.

Little wonder it is common to find aspiring entrepreneurs or investors who want to start a BBQ restaurant or BBQ retail outlets hiring the services of business consultants to help them conduct thorough market survey and feasibility studies before launching their business.

One thing is certain, if your BBQ restaurant and store is well positioned in an environment with the right demographic composition, then you won’t struggle much.

8. Our Target Market

For any business to do pretty well, there must be robust plans in place to attract the target market. Before starting our BBQ restaurant and store business in Los Angeles – California, we conducted a thorough market survey and feasibility studies and we are certain that there is a wide range of people who would patronize our BBQ restaurant and store on a regular basis.

In view of that, we have created strategies that will enable us reach out to various groups of people who are likely going to become our loyal customer. Below is our target market;

• Corporate Executives
• Politicians
• Celebrities
• Taxi Drivers
• Business People
• Sports Men and Women
• Government Official
• College Students

Our competitive advantage

We are mindful of the fact that there is stiffer competition in The BBQ and Outdoor Cooking Stores industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Part of what is going to be our selling point in Los Angeles is the fact that we operate a standard BBQ restaurant and store business, in a perfect location for the kind of business that we run and also the fact that facility is highly secured. Another factor that will give Jonah & Johannes BBQ Restaurant competitive edge is that we have enough packing space to accommodate the numbers of customers our BBQ restaurant and store can accommodate per time.

We are not ruling out the fact that we have a dedicated and customer centric workforce that are willing to go the extra mile to give our customers full value for their money and time whenever the patronize us. The robust experience of our CEO and the manager is also a positive for Jonah & Johannes BBQ Restaurant.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category ( startups BBQ restaurant and stores businesses ) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

One rule of thumb that we have to adhere to overtime is identifying our sources of income. Jonah & Johannes BBQ Restaurant is established with the aim of maximizing profits in The BBQ and Outdoor Cooking Stores industry in the United States of America and we are going to go all the way to ensure that we do all it takes to attract our target market.

The sources of income for Jonah & Johannes BBQ Restaurant are stated below;

• Retailing Alcoholic and Non – alcoholic drinks
• Retailing Gas grills
• Retailing Charcoal grills
• Retailing Electric grills
• Retailing BBQ tools and accessories

10. Sales Forecast

It is the wish of any business to attract massive sales at all times. Our business is well positioned to attract loads of clients and that is why we are leaving no stone unturned in doing this. 

One thing is certain when it comes to BBQ restaurant and store business, if your BBQ restaurant and store is well stocked and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Los Angeles California and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the BBQ restaurant and store market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – CA.

Below is the sales projection for Jonah & Johannes BBQ Restaurant, it is based on the location of our business and other factors as it relates to BBQ restaurant and store start – ups in the United States;

• First Fiscal Year-: $100,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $700,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Top of the list on our marketing and sale strategy document is generating a buzz for our BBQ restaurant and store via word-of-mouth and leveraging on road show.

The model of BBQ restaurant and store business we intend running is a neighborhood BBQ restaurant and store business hence we are not going to rely only on the conventional ways of marketing. We don’t have the plans to run paid adverts on Local TV stations, local radio stations or even local newspaper but we will sure maximize every other available means to promote our business.

Our unique selling proposition is that we are into preparing and serving pork ribs, chicken, beef brisket, and several flavors of barbecue sauce for immediate consumption and also the retailing of Alcoholic and Non – alcoholic drinks, Gas grills, Charcoal grills, Electric grills, BBQ tools and accessories.

In view of that, we are going to adopt the following marketing strategies to ensure that we do not only attract customers but generate repeated sales from them. Part of the marketing and sales strategies that we will adopt are;

• Open our BBQ restaurant and store in a grand style with a party for all.
• Introduce our BBQ restaurant and store by sending introductory letters alongside our brochure to organizations, households and key stake holders in Los Angeles – California
• Ensure that we have a wide range of barbecue, barbecue sauce, BBQ grills and accessories and non-alcoholic drinks at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our BBQ restaurant and store
• Position our signage/flexi banners at strategic places in and around Los Angeles – California
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our BBQ restaurant and store.

11. Publicity and Advertising Strategy

Despite the fact that our BBQ restaurant and store will be well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our business.

Jonah & Johannes BBQ Restaurant has a long term plan of covering various locations in major cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Los Angeles – California before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Jonah & Johannes BBQ Restaurant;

• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat,  Badoo, Google+  and other platforms (music online forums) to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – CA
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, landlord associations and political parties by calling them up and informing them of Jonah & Johannes BBQ Restaurant and the products we sell
• Advertise our BBQ restaurant and store business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

The prices of our pork ribs, chicken, beef brisket, and several flavors of barbecue sauce for immediate consumption and also the retailing of Alcoholic and Non – alcoholic drinks, Gas grills, Charcoal grills, Electric grills, BBQ tools and accessories will be what is obtainable in the market. In fact we will try as much as we can to sell below the industry’s average so as to attract loads of customers.

We are aware that pricing is one of the key factors that give leverage to BBQ restaurant and store business, it is normal for consumers to go to places where they can get good deals. We are aware of this trend which is why we have put structures in place that will enable us retail our products a little below the industry’s average.

We will ensure that we reduce our overhead, and we are ready to run on low profit margin for the first six months of launching the business just for the purpose of attracting loyal clients and build our clientele base. We also have plans in place to discount our products once in a while and also to reward our loyal customers.

• Payment Options

We want to be sure that we give everybody a flexible payment option per time. At Jonah & Johannes BBQ Restaurant, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them.

Here are the payment options that will be available in every of our pub;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money
• Payment with check

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

We have gone back to our drawing table to ensure that In setting up any business, the amount or cost will depend on the approach and scale you want to undertake.

If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a BBQ restaurant and store business; it might differ in other countries due to the value of their money. This is what it would cost us to start Jonah & Johannes BBQ Restaurant in the United of America;

• The Total Fee for Registering the Business in Los Angeles, CA – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services totaling – $1,200.
• Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• Cost for hiring Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost of accounting software, CRM software and Payroll Software – $15,000
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of – $105,600.
• Cost for facility remodeling – $25,000.
• Other start-up expenses including stationery – $500
• Phone and utility deposits – ( $2,500 )
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost for Start-up inventory – $50,027
• Storage hardware (bins, utensil rack, shelves, glasses case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• Cost for serving area equipment ( glasses, flatware) – $3,000
• Cost for store equipment ( cash register , security, ventilation, signage) – $13,750
• The cost for the purchase of BBQ grillers and accessories- $100,000
• The cost for the purchase of furniture and gadgets ( Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al ) – $10,000.
• The cost of Launching a Website – $600
• The cost for our grand opening party – $5,000
• Miscellaneous – $2,500

We would need an estimate of $500,000 to successfully launch our BBQ restaurant and store in downtown Los Angeles, CA. This amount includes the salary of all employees and the CEO (Owner) for 3 months, as well as other estimations.

Generating Funding/Startup Capital for Jonah & Johannes BBQ Restaurant

Jonah & Johannes BBQ Restaurant is a private business that is owned by Mr. Jonah Kerry and his wife Mrs. Johannes Kerry and they intend to finance the business alone. Although they have plans to make the BBQ restaurant manager part owner of the business after 5 or 7 years of services, but that does not stop him from reserving well over 80 percent stake of the business for himself and his family.

Since they are the sole financier of the business, they have decided to adopt the following means to generate start – up capital for the business;

• Generate part of the start – up capital from his personal savings and sale of his stocks
• Source for soft loans from family members and friends
• Apply for loan from my Banks

N.B: Mr. Jonah Kerry and his wife have been able to generate $250,000 the breakdown shows that they generated $150,000 from their personal savings and sale of their stocks and they generated $100, 000 soft loans from their family members and friends.

The balance of $250,000 will be generated as loan facility from his bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Jonah & Johannes BBQ Restaurant is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to properly position our BBQ restaurant and store, ensure adequate security, availability of assorted barbecue and barbecue flavors and excellent customer service et al.

Jonah & Johannes BBQ Restaurant will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Renting of facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, electronic appliances, office appliances and BBQ grillers and accessories: In Progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – suppliers of all our needed beef and chicken et al, alcoholic and non – alcoholic drinks, BBQ grilles and accessories manufacturer and suppliers: In Progress

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Has everyone told you that you make the best barbecue? If you've been tempted to start your own small business selling your famous barbecued ribs, be sure to plan thoroughly so the business doesn't go up in smoke. A good business plan, careful spending and a marketing strategy that keeps you in the public eye will line you up for success.

Choose a Service Delivery Method

Barbecue, by its very nature, gives you a lot of options for offering your food to the public. You can open a traditional storefront restaurant, but you are not limited to serving in a fixed establishment. Many barbecue businesses operate using these additional venues:

• In an open space or vacant lot using a portable smoker or grill
• At fairs or sporting events out of a food truck
• At wine or beer festivals with a full-sized trailer
• At someone else's site catering for private parties or corporate functions.

Your equipment needs and operating plan will differ depending on how you choose to serve your food, but for any service method, you should think through all your costs, including equipment needs, licensing fees and staffing. Develop a full business plan in advance to keep yourself on track as you open your business.

Write a Business Plan

Clearly define your business model and know exactly what your method of service entails, both in terms of what it will cost you and legally. The scale of your operation will naturally determine the initial expense of starting up. For example, if you are planning to operate a drive-thru service on the weekends out of a vacant lot in your area, you might get by with a single portable smoker and simple packaging. If you hope to serve a larger array of barbecue and sides at regional festivals, a larger food truck will be necessary to accommodate more volume.

Your business plan should include as much detail as possible. Areas to address are:

• Menu items, including entrees and any sides
• A budget, including equipment prices, food ingredients and supplies
• Available financing or options for acquiring startup funds
• Location options and associated rental or permit costs
• Operating licenses and food-service regulations and fees
• Staffing needs
• Marketing strategy

Shop For Equipment and Suppliers

You'll also need to price out all the equipment necessary to cook and serve your barbecue. Smokers, grills, refrigeration, storage, serving utensils and paper products should all be included in your projections. You may be able to find some used equipment to get started or start with smaller units until you establish your business.

If you will be doing catering, you might be able to prepare food at home or perhaps rent space at a nearby food incubator. In either case, you will need to invest in extra serving equipment to transport and keep food warm. If the festival circuit is in your plans, a food truck or larger trailer will entail a much bigger investment. Don't forget to shop around for a meat supplier who can provide high-quality meat at a good price.

Obtain Licenses and Certifications

In order to operate as a food business you will need to get an Employer Identification Number from the IRS and register with your state as well. Some states do not allow food products to be sold if they are made in a residential kitchen, so check with the regulations in your area. Also, check with your state and local governments concerning food-licensing and serving requirements.

Most food operators need to have some kind of food-handling safety training and certification. Business insurance is also a must-have to protect yourself financially.

Hire Customer-Oriented Employees 

No matter which operating model you choose, you probably can't do it all alone. You'll need to hire extra help, probably both to work the grills and take orders. Be sure that your employees are customer-focused and can provide excellent customer service as a great deal of a food business's success depends on the customer's overall experience, not just the taste of the food.

Advertise Your Grand Opening

If you are opening your business in a fixed location, advertise your grand opening on social media, in local papers and with a storefront banner. Offer specials that feature some of your best items or give out free samples to get people hooked on your great dishes. Hand out discount coupons for return visits or flyers that advertise your catering or takeout services.

If you are planning on operating out of a food truck at festivals, plan months ahead to get on the schedule as a participating food vendor. Check out local craft fairs, summer carnivals, beer festivals and car shows as possible opportunities to market your great ribs. Use your community connections and word of mouth to spread awareness of your business.

• Texas Monthly: So, You Want to Open a BBQ Joint?
• M&R: The Six Most Profitable BBQ Business Ideas
• BBQindustry.com: Startups: 5 Tips for Opening Your Own BBQ Restaurant
• Profitableventure.com: Starting a BBQ Catering Business from Home
• MR-trailers.com: The Six Most Profitable BBQ Business Ideas
• MR-trailers.com: How Much Does a BBQ Concession Business Cost to Start?

Elisabeth Natter is a business owner and professional writer. She has done public relations work for several nonprofit organizations and currently creates content for clients of her suburban Philadelphia communications and IT solutions company. Her writing is often focused on small business issues and best practices for organizations. Her work has appeared in the business sections of bizfluent, azcentral and Happenings Media. She holds a Bachelor of Arts degree in journalism from Temple University.

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How to Create a BBQ Restaurant Business Plan

Blog > how to create a bbq restaurant business plan, table of content, introduction, i. executive summary, ii. market analysis, iii. restaurant concept and menu, iv. branding and marketing strategies, v. organizational structure and management, vi. funding and financial projections, vii. location and facilities, viii. operations and workflow, ix. customer experience and feedback, x. sustainability and environmental initiatives, xi. legal and regulatory compliance, xii. swot analysis, xiii. implementation plan, our other categories.

• Company Valuation
• Pitch Deck Essentials
• Raising Capital
• Startup Guide
• Uncategorized

Reading Time : 32 Min

Business plan 101.

Are you passionate about BBQ cuisine and dream of opening your own BBQ restaurant? Look no further! Creating a well-crafted business plan is the key to turning your BBQ restaurant dream into a sizzling success. As a startup consultant service provider, Stellar Business Plans is here to guide you through the essential steps of developing a winning BBQ restaurant business plan. In this comprehensive blog post, we’ll cover everything you need to know, from market analysis and branding strategies to financial projections and sustainability initiatives.

In this section, we present a concise overview of your BBQ restaurant business plan. Stellar Business Plans helps you outline your mission, vision, and key objectives, setting the stage for success.

Stellar Tip: Keep your executive summary short and impactful, focusing on the most critical points of your BBQ restaurant’s unique selling proposition and long-term goals.

To ensure your BBQ restaurant stands out in a competitive market, our experts at Stellar Business Plans dive deep into market analysis. We explore the BBQ restaurant industry, identifying key trends and growth drivers, as well as potential challenges and risks. Understanding the market’s size, growth rate, and customer demographics is essential for targeting the right audience.

Stellar Tip: Leverage industry reports, market research data, and customer surveys to support your market analysis with verifiable statistics.

The BBQ industry has experienced significant growth over the past decade, with more consumers seeking authentic and flavorful dining experiences. According to a recent survey by the National Restaurant Association, BBQ remains one of the top five trending cuisines in the United States, with 70% of consumers stating they enjoy BBQ at least once a month. This presents a lucrative opportunity for aspiring restaurateurs to capitalize on the growing demand for BBQ dishes and create a unique dining destination.

Stellar Business Plans helps you define your unique BBQ restaurant concept and create a mouthwatering menu that sets your establishment apart. Describe your restaurant’s theme, ambiance, and overall experience to align with your target customers’ preferences.

Your BBQ restaurant will embrace a rustic, Southern-inspired concept, reminiscent of traditional BBQ joints found in the heart of Texas. With exposed brick walls, wooden tables, and soft lighting, the restaurant will exude a cozy and inviting atmosphere, perfect for friends and family gatherings. To elevate the dining experience, live country music performances will grace the restaurant on weekends, adding to the overall appeal.

The menu will showcase an array of BBQ delights, prepared with a fusion of classic and innovative cooking techniques. Signature dishes include slow-smoked beef brisket, tender pulled pork, and succulent baby back ribs, seasoned to perfection with a proprietary blend of spices. Accompanying the delectable meats, a selection of mouthwatering sides, such as creamy coleslaw, tangy baked beans, and buttery cornbread, will complement the main dishes.

Stellar Tip: Incorporate appealing visuals, such as high-quality images of your signature dishes, to evoke excitement and stimulate customers’ appetites.

Positioning your BBQ restaurant for success is crucial. With Stellar Business Plans, craft a winning brand identity and develop marketing strategies that resonate with your target audience. Utilize social media, promotions, and collaborations to boost brand visibility and customer loyalty.

Your BBQ restaurant’s brand identity will be a reflection of the rich Southern BBQ tradition with a modern twist. The logo will feature a stylized BBQ pit, emitting aromatic smoke, symbolizing the authentic slow-cooked flavors your restaurant offers. The color palette will include warm earth tones, evoking a sense of comfort and nostalgia. Stellar Business Plans will design visually appealing marketing materials, such as menus, flyers, and social media graphics, to create a consistent brand image across all touchpoints.

In the digital realm, Stellar Business Plans will implement a multi-platform marketing strategy to reach your target audience effectively. The restaurant will have an engaging website that showcases the menu, events, and online ordering options. Social media channels, including Facebook, Instagram, and Twitter, will be utilized to share enticing food images, customer reviews, and event promotions. A robust email marketing campaign will keep loyal customers informed about upcoming specials and events.

Strategic partnerships and collaborations will be an integral part of your marketing approach. Stellar Business Plans will collaborate with local breweries to offer beer pairing events and leverage influencers and food bloggers to create buzz around your restaurant.

Stellar Tip: Share success stories of previous clients who achieved remarkable results with Stellar Business Plans’ marketing strategies.

A solid organizational structure is the backbone of your BBQ restaurant. Stellar Business Plans assists in determining your business’s legal structure and introduces your management team. We also focus on staffing requirements and effective training programs for exceptional customer service.

To ensure smooth operations and streamlined decision-making, your BBQ restaurant will operate as a Limited Liability Company (LLC). As the founder and CEO, you will oversee the overall management and strategic direction of the restaurant. Stellar Business Plans recommends that you appoint a seasoned General Manager to handle day-to-day operations, including staffing, inventory management, and customer relations.

Additionally, the restaurant will have a dedicated Head Chef, who will bring years of culinary expertise and creativity to the kitchen. The Head Chef will collaborate with the General Manager to design seasonal menus, optimize food costs, and maintain the highest quality standards.

Stellar Business Plans emphasizes the importance of building a strong and motivated team to provide exceptional customer service. The front-of-house staff will include friendly and attentive servers, hosts, and bartenders, trained to ensure a delightful dining experience for each guest. In the kitchen, skilled pitmasters and cooks will be responsible for executing the BBQ dishes with precision and care.

Stellar Tip: Include a table listing key roles, responsibilities, and qualifications of your management team members.

Stellar Business Plans helps you estimate startup costs, identify funding sources, and create financial projections. Utilize data-driven statistics to present revenue forecasts, expense breakdowns, and insightful break-even analyses.

Starting a BBQ restaurant requires a significant initial investment to cover various expenses, including lease payments, equipment purchases, staff salaries, and marketing efforts. Stellar Business Plans will assist in preparing a detailed startup cost analysis, ensuring you have a clear understanding of the financial requirements.

To fund your BBQ restaurant, Stellar Business Plans recommends a combination of personal investment, loans, and potential investors. As a startup consultant service provider, we have established relationships with reputable lenders and can help connect you with potential investors who share an interest in the food industry.

In terms of financial projections, Stellar Business Plans will create a realistic forecast for the first three years of your BBQ restaurant’s operation. This will include projected revenue growth based on market analysis and anticipated customer demand. Expense projections will cover operational costs, including rent, utilities, raw materials, labor, and marketing. The financial forecast will culminate in a break-even analysis, indicating the point at which your restaurant is expected to cover its operating costs and generate profits.

Stellar Tip: Mention any successful funding cases where Stellar Business Plans assisted other clients in securing investments.

The right location can make or break your BBQ restaurant. Stellar Business Plans aids in selecting the perfect spot, negotiating lease agreements, and designing an efficient layout. Utilize tabular formats to map out equipment and furnishing requirements.

The location of your BBQ restaurant is critical to attracting a steady flow of customers and establishing a strong brand presence. Stellar Business Plans will conduct a thorough analysis of potential locations, considering factors such as foot traffic, visibility, accessibility, and proximity to your target market.

After identifying the ideal location, Stellar Business Plans will assist in negotiating favorable lease terms. As a startup, it is crucial to secure a lease that allows for flexible terms, especially in the early stages when you may need to adapt to changing market conditions.

In terms of facilities, your BBQ restaurant will require specialized equipment to deliver the perfect smoky flavors. Stellar Business Plans will provide a comprehensive list of essential equipment, including BBQ smokers, grills, ovens, refrigeration units, and kitchen utensils. We will also recommend high-quality suppliers known for delivering reliable and efficient equipment.

To create an inviting dining space, Stellar Business Plans will collaborate with experienced interior designers who specialize in restaurant layout and design. Together, we will ensure that the seating arrangement is optimized for customer comfort and flow. A harmonious blend of rustic and modern elements will be incorporated to complement the BBQ restaurant concept.

Stellar Tip: Share examples of how Stellar Business Plans’ location selection strategies led to increased foot traffic and revenue for past clients.

Smooth operations are essential for a successful BBQ restaurant. Stellar Business Plans outlines day-to-day processes, supply chain management, and health & safety protocols. Simplify order and service processes to enhance customer satisfaction.

To deliver exceptional BBQ dishes consistently, your restaurant will implement a well-defined operational workflow. Stellar Business Plans will assist in establishing standardized cooking processes, ensuring that each dish is prepared according to the highest quality standards. The Head Chef will oversee the kitchen operations, ensuring that all recipes are followed precisely and that food is served promptly.

The supply chain is a critical component of your BBQ restaurant’s operations. Stellar Business Plans will help you source high-quality ingredients from reputable suppliers. We will establish strong relationships with local farmers and suppliers to ensure a steady and fresh supply of meats, vegetables, and other essential ingredients.

Health and safety are paramount in the food industry. Stellar Business Plans will help you adhere to all food safety regulations and health department requirements. We will assist in implementing rigorous sanitation practices, training staff on proper food handling procedures, and conducting regular health inspections to maintain a clean and safe environment for customers and staff.

The order and service processes will be designed to ensure a seamless and enjoyable dining experience for your guests. Stellar Business Plans will recommend a user-friendly POS system that allows for efficient order processing and payment transactions. Additionally, tableside service will be personalized, with servers trained to address customers by name and provide recommendations based on their preferences.

Stellar Tip: Include a flowchart illustrating the BBQ restaurant’s order process, from customer arrival to the serving of dishes.

Stellar Business Plans prioritizes customer experience. Create a welcoming ambiance, train staff to deliver exceptional service, and gather customer feedback for continuous improvement.

At your BBQ restaurant, the focus on customer experience will be evident from the moment guests step through the door. Stellar Business Plans will work with interior designers to create a welcoming ambiance, featuring comfortable seating, well-appointed lighting, and rustic decor elements.

Staff training will be a core aspect of delivering exceptional customer service. Stellar Business Plans will develop a comprehensive training program that covers customer engagement, conflict resolution, and upselling techniques. We will emphasize the importance of creating genuine connections with customers, ensuring they feel valued and appreciated.

To gather customer feedback, Stellar Business Plans will implement various channels for communication. Guest comment cards will be available at each table, inviting customers to share their dining experience and provide suggestions for improvement. Additionally, an online feedback system will be set up on the restaurant’s website and social media platforms, encouraging customers to share their thoughts and reviews.

Customer feedback will be diligently reviewed and used to implement necessary improvements. Stellar Business Plans will conduct regular customer satisfaction surveys to gauge the restaurant’s performance and identify areas for enhancement. Positive reviews will be celebrated and shared on social media platforms, showcasing the restaurant’s commitment to exceptional customer service.

Stellar Tip: Showcase testimonials from satisfied customers who enjoyed an exceptional dining experience at a Stellar Business Plans-assisted BBQ restaurant.

In today’s conscious world, sustainability matters. Stellar Business Plans assists in implementing eco-friendly practices and recycling programs to showcase your BBQ restaurant’s commitment to the environment.

Sustainability and environmental responsibility will be integral to your BBQ restaurant’s identity. Stellar Business Plans will help implement eco-friendly initiatives that align with your values and contribute to a greener future.

To minimize waste, Stellar Business Plans will recommend sustainable packaging options, such as biodegradable containers and reusable cutlery. By sourcing ingredients locally, your restaurant can reduce its carbon footprint and support the community. Stellar Business Plans will collaborate with suppliers who adhere to sustainable farming practices, ensuring that your restaurant serves ethically-sourced produce and meats.

Recycling programs will be established to manage waste effectively. Stellar Business Plans will work with waste management companies to set up recycling stations throughout the restaurant, encouraging customers and staff to dispose of waste responsibly.

Promoting sustainability initiatives will not only resonate with environmentally conscious customers but also position your BBQ restaurant as a responsible and forward-thinking brand.

Stellar Tip: Cite relevant statistics on how sustainability initiatives positively impact customer loyalty and brand reputation.

Navigating legal requirements is critical. Stellar Business Plans ensures you obtain the necessary licenses, adhere to food safety regulations, and comply with employment laws.

Compliance with legal and regulatory requirements is vital to the smooth and lawful operation of your BBQ restaurant. Stellar Business Plans will guide you through the process of obtaining the necessary permits and licenses, such as health permits, alcohol licenses, music performance licenses, and zoning permits.

To ensure food safety and hygiene, Stellar Business Plans will assist in establishing strict protocols for handling, storing, and preparing food. We will ensure that your restaurant adheres to all relevant health department regulations, conducting regular inspections to maintain compliance.

Employment laws and labor requirements will also be addressed to protect the rights of your staff. Stellar Business Plans will provide guidance on labor laws, including minimum wage requirements, working hours, and employee benefits.

By prioritizing legal compliance, your BBQ restaurant can avoid potential legal issues and operate with confidence and integrity.

Stellar Tip: Highlight Stellar Business Plans’ expertise in navigating complex legal processes for previous clients.

Understand your BBQ restaurant’s strengths, weaknesses, opportunities, and potential threats. Stellar Business Plans presents a SWOT analysis that helps you make informed business decisions.

Conducting a comprehensive SWOT analysis is a crucial step in understanding your BBQ restaurant’s position in the market and identifying areas for improvement and growth. Stellar Business Plans will work with you to identify the following:

Strengths: These are internal factors that give your BBQ restaurant a competitive advantage over others. Examples may include unique menu offerings, a prime location, talented staff, and a strong brand image.

Weaknesses: These are internal factors that may hinder your restaurant’s success. Identifying weaknesses allows you to address them proactively. Common weaknesses might include a limited marketing budget, inexperience in the restaurant industry, or potential supply chain challenges.

Opportunities: These are external factors that your BBQ restaurant can capitalize on to grow and expand. Opportunities may include new customer segments, emerging food trends, and favorable economic conditions.

Threats: These are external factors that may pose risks to your restaurant’s success. Examples of threats may include increased competition, changing consumer preferences, and economic downturns.

By conducting a thorough SWOT analysis, Stellar Business Plans will help you leverage your strengths, address weaknesses, pursue opportunities, and mitigate potential threats. This analysis will inform strategic decisions and contribute to the success of your BBQ restaurant.

Stellar Tip: Provide a real-life case study of a BBQ restaurant that successfully capitalized on its strengths and addressed weaknesses with Stellar Business Plans’ assistance.

With Stellar Business Plans’ guidance, you’ll develop a detailed timeline, set milestones, and allocate responsibilities. Ensure your BBQ restaurant’s smooth launch and successful growth.

The implementation plan is a roadmap that outlines the specific actions and steps required to turn your BBQ restaurant business plan into reality. Stellar Business Plans will collaborate with you to create a comprehensive plan with the following components:

• Timeline for Launching the BBQ Restaurant: This timeline will break down the pre-opening and post-opening phases of your restaurant. It will include key milestones and deadlines, allowing you to track progress and stay on schedule.
• Milestones and Key Tasks: Stellar Business Plans will help you define and prioritize essential tasks for each phase of the restaurant’s launch. Tasks may include menu development, hiring staff, obtaining permits, marketing campaigns, and training programs.
• Responsibilities and Accountability: Clearly define the roles and responsibilities of each team member involved in the restaurant’s launch. Stellar Business Plans will establish an accountability framework to ensure that each team member understands their role and is committed to meeting deadlines.

Stellar Business Plans understands that proper planning and execution are critical to a successful launch. Our team of experts will work closely with you to ensure that all aspects of the implementation plan are well-coordinated and executed with precision.

Stellar Tip: Include a Gantt chart showcasing the timeline and milestones for opening the BBQ restaurant.

A well-crafted BBQ restaurant business plan is your recipe for success. Stellar Business Plans is dedicated to supporting you throughout this process. Utilize data, statistics, and tabular formats to present information effectively. With Stellar’s expertise and your passion for BBQ, your restaurant is set to tantalize taste buds and thrive in the food industry.

As a startup consultant service provider, Stellar Business Plans has a proven track record of helping aspiring entrepreneurs turn their dreams into profitable ventures. We understand the challenges and opportunities in the food industry and tailor our strategies to suit your unique vision and goals.

In the competitive landscape of the restaurant industry, a well-thought-out business plan can make all the difference between success and failure. At Stellar Business Plans, we are committed to providing you with a comprehensive, data-driven, and innovative business plan that positions your BBQ restaurant for long-term success.

We invite you to partner with Stellar Business Plans and embark on a journey of culinary excellence and business triumph. Let us help you ignite the flame of success in your BBQ restaurant venture!

Start Your Journey With Us

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Updated On : September 1, 2023

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How To Start A Barbecue Business: 6 Key Steps for Success – 2024

Are you a barbecue enthusiast with a passion for grilling and smoking delicious meats? Have you ever considered turning your love for barbecue into a profitable business venture? If so, you’re in the right place. In this blog post, we will discuss the essential steps you need to take to start your very own barbecue business. From crafting a mouthwatering menu to securing the necessary permits, we will cover everything you need to know to get your BBQ business up and running successfully. So, grab your apron and fire up the grill because we’re about to dive into the six crucial steps to launching a successful barbecue business.

Whether you’re dreaming of a food truck, a brick-and-mortar restaurant, or a catering operation, our comprehensive guide will help you turn your BBQ business aspirations into a reality. Let’s get started!Learn how to start a successful BBQ business with our step-by-step guide for menu, location, equipment, marketing, customer experience, and permits. SEO optimized.

Table of Contents

Step 1: worthy bbq menu with smoke & strategy.

When starting a  BBQ business , the first step is to develop a menu that will attract customers and keep them coming back for more. Your menu should be thoughtfully crafted with a combination of traditional  barbecue  options and unique, creative dishes that set your business apart from the competition. You want to offer a variety of meats, including brisket, ribs, pulled pork, and chicken, as well as sides and desserts that complement the main dishes.

To showcase your culinary prowess, consider incorporating a signature  smoke , whether it’s from a specific type of wood or a special smoking technique. This will add depth of flavor to your BBQ offerings and create a memorable experience for your customers.

Additionally, you should strategize your menu to cater to a range of dietary preferences, such as offering vegetarian or gluten-free options. This will ensure that you can appeal to a broader customer base and increase your business’s potential for success.

It’s also important to regularly evaluate your menu and make adjustments based on customer feedback, trends in the  BBQ industry , and seasonal availability of ingredients. By staying adaptable and responsive, you can continue to refine your menu and keep it relevant to your target audience.

Finally, be sure to consider the pricing of your menu items, balancing affordability with the quality and value you provide. Creating a menu that is both profitable for your business and appealing to your customers is an essential aspect of establishing a successful BBQ operation.

Step 2: Choose the Perfect Location for Your BBQ Business.

Choosing the perfect location for your  BBQ business  is crucial to its success. You’ll want to consider factors such as foot traffic, nearby businesses, and the overall atmosphere of the area. Conducting thorough research on potential locations will help you make an informed decision.

When scouting for a location, create a list of potential areas and visit each one to observe the pedestrian flow and assess the competition. You’ll also want to consider whether the location is easily accessible and if there is sufficient parking available for your potential customers.

Another important factor to consider is the demographics of the area. You’ll want to ensure that the location you choose aligns with your target market. For example, if you plan to serve high-end  barbecue dishes , you may want to consider areas with a higher average income.

Once you have narrowed down your options, it’s important to evaluate the cost of the location. Consider factors such as rent, utilities, and any additional expenses that may arise. You’ll want to ensure that the location you choose is within your budget while also offering the potential for a profitable return on investment.

Creating a detailed comparison table of the potential locations can be a helpful tool in making your final decision. This will allow you to objectively compare the pros and cons of each location based on the factors that are most important to the success of your  BBQ business .

Step 3: Equip Your BBQ Operation.

When starting a  BBQ business , it’s important to have the right equipment to ensure the success and efficiency of your operation. Investing in high-quality smokers, grills, and other essential tools is crucial for producing top-notch barbecue that will keep your customers coming back for more.

Additionally, don’t overlook the importance of having ample storage and refrigeration space to keep your ingredients fresh and your meats at the perfect temperature. This will help you maintain the quality of your products and uphold food safety standards.

Furthermore, consider the layout and design of your kitchen space. A well-organized and ergonomically designed kitchen will enhance the productivity of your staff and ultimately improve the overall operation of your  BBQ business .

Creating a comfortable and inviting dining area for your customers is also key. From tables and chairs to outdoor seating and decorative accents, the right furnishings can enhance the dining experience and leave a positive impression on your patrons.

Essential Equipment Checklist:

By investing in the right equipment and paying attention to the details of your  BBQ operation , you can set your business up for success and ensure a seamless and enjoyable experience for both your staff and customers.

Step 4: Market & Brand Your BBQ Business for Success.

Marketing and branding are crucial elements for any bbq business to succeed. It’s all about getting the word out about your delicious bbq offerings and creating a strong brand that will attract customers.

One effective way to market your bbq business is by implementing a digital marketing strategy. This can include creating a professional website and utilizing social media platforms to showcase your bbq menu, promote special offers, and engage with potential customers.

In addition to digital marketing, don’t underestimate the power of traditional marketing methods such as local advertising, flyers, and participating in community events. These strategies can help you reach potential customers who may not be active on social media or the internet.

When it comes to branding your bbq business, it’s important to establish a strong and cohesive brand identity. This involves creating a memorable logo, selecting a consistent color scheme and font, and developing a brand voice that resonates with your target audience.

Another crucial aspect of branding your bbq business is providing a unique customer experience. This can include offering exceptional customer service, creating a welcoming atmosphere, and using creative packaging and presentation for your bbq dishes.

Step 5: Create a Winning Customer Experience.

When starting a BBQ business, creating a winning customer experience is essential for success. You want to ensure that your customers have a great time when they visit your establishment, and that they leave satisfied and eager to return. To achieve this, it’s important to focus on providing high-quality food, excellent service, and a welcoming atmosphere.

One of the key things to consider when creating a winning customer experience for your BBQ business is the menu. You want to make sure that you have a worthy BBQ menu with smoke & strategy! A great BBQ menu will offer a variety of options to cater to different tastes, including meats, sides, and desserts. It’s also important to have signature dishes that set your business apart from the competition.

Another important aspect of creating a winning customer experience is choosing the perfect location for your BBQ business. The location should be easily accessible to customers, with plenty of parking and a welcoming ambiance. You also want to ensure that the location has high visibility and is in a high-traffic area to attract potential customers.

Equipping your BBQ operation with the right tools and equipment is essential for providing a winning customer experience. You want to make sure that your kitchen is well-equipped with high-quality appliances and tools, and that your dining area is comfortable and inviting. This will help you to efficiently and effectively prepare and serve top-notch BBQ to your customers.

Finally, marketing and branding your BBQ business is crucial for creating a winning customer experience. You want to ensure that your business has a strong brand identity and that your marketing efforts effectively target your ideal customer base. This will help to attract new customers and keep them coming back for more.

Step 6: Secure Permits & Regulations for Your BBQ Business.

Once you have set up your BBQ business and are ready to start operations, it is crucial to ensure that you have all the necessary permits and comply with regulations to avoid any legal issues. This step is essential to protect your business and give you peace of mind as you operate.

One of the first things you will need to do is research the specific permits required in your area to operate a BBQ business. This may include health permits, fire safety permits, food handling permits, and more. Each location will have different requirements, so it’s important to do thorough research or consult with a legal professional to ensure you have all the necessary permits.

Another important aspect of securing permits and regulations is to comply with local zoning laws. Make sure that your BBQ business is located in an area that is zoned for commercial use and that it meets all the necessary requirements in terms of space, parking, and other regulations.

It’s also crucial to obtain the necessary business licenses and insurance to protect your business and employees in case of any accidents or legal issues. This will help you to operate legally and give you peace of mind as you run your BBQ business.

Finally, it’s important to stay informed about any changes in regulations or permits that may affect your business. Make sure to stay up to date with any new laws or requirements in your area to ensure that you are always in compliance with regulations.

What are the first steps to consider when starting a barbecue business?

Starting a  BBQ business  can be an exciting venture, but it also requires careful planning and consideration. The first step to consider when starting a barbecue business is to research the market and identify your target audience. This involves understanding the demand for barbecue products and services in your area, as well as the preferences of potential customers. You should also assess the competition in the barbecue industry and determine what sets your business apart from others.

Once you have a clear understanding of the market, the next step is to create a detailed business plan. This plan should outline your business goals, target market, marketing strategy, financial projections, and operational plan. It will serve as a roadmap for your barbecue business and help you stay on track as you launch and grow your venture.

After developing a business plan, you will need to address the legal and regulatory requirements of starting a barbecue business. This includes obtaining any necessary licenses and permits, as well as registering your business with the appropriate authorities. It’s important to ensure that you comply with all applicable laws and regulations to avoid potential fines or penalties.

Another crucial step in starting a barbecue business is securing a suitable location for your operations. This may involve finding a commercial space for a brick-and-mortar restaurant, setting up a food truck or trailer, or operating as a catering service. The location of your barbecue business can have a significant impact on your success, so it’s important to choose a place that meets your needs and is accessible to your target customers.

Once you have a location secured, the next step is to invest in the necessary equipment and supplies for your barbecue business. This includes items such as grills, smokers, refrigeration units, serving and cooking utensils, and packaging materials. The quality of your equipment can directly impact the quality of your barbecue products, so it’s important to choose reliable and efficient tools for your operations.

Finally, the last step to consider when starting a barbecue business is to develop a marketing and promotional strategy. This involves creating a brand identity, designing a compelling menu, establishing an online presence, and implementing advertising and promotional campaigns. Effective marketing is essential for attracting customers to your barbecue business and building a loyal customer base.

What equipment is essential for a barbecue business?

When starting a barbecue business, it is crucial to have the right equipment to ensure smooth operations and high-quality food production. Some of the essential equipment for a barbecue business includes a commercial smoker, commercial grills, stainless steel work tables, refrigeration units, food preparation utensils, and serving supplies.

A  commercial smoker  is one of the most important pieces of equipment for a barbecue business. It is used to slow-cook meats and infuse them with smoky flavor. A high-quality smoker can help to achieve the authentic barbecue taste that customers crave. Additionally, a  commercial grill  is essential for searing meats and adding grill marks, giving the barbecue dishes a delicious charred flavor.

Stainless steel work tables  are crucial for providing a clean and organized workspace for food preparation. They are durable, easy to clean, and can withstand the heavy-duty demands of a barbecue business. Refrigeration units, such as commercial refrigerators and freezers, are essential for storing fresh ingredients, marinated meats, and other perishable items at safe temperatures.

Furthermore, having the right  food preparation utensils  is essential for creating top-quality barbecue dishes. Knives, cutting boards, tongs, and basting brushes are some of the essential utensils that are needed for preparing and cooking barbecue meats. Finally,  serving supplies  such as plates, napkins, and utensils are necessary for serving barbecue dishes to customers in a professional and efficient manner.

Overall, having the right equipment is crucial for the success of a barbecue business. Investing in high-quality equipment can help to ensure the smooth operations of the business, create high-quality dishes, and ultimately satisfy the customers’ cravings for delicious barbecue. By having the essential equipment in place, a barbecue business can set itself up for success in the competitive food industry.

how much does it cost to start a bbq business

Starting a barbecue business can be an exciting and lucrative venture, but it’s important to consider the costs involved in getting started. From equipment to permits to marketing, there are several factors to take into account when setting up your barbecue business. Here’s a look at some of the key expenses you’ll need to budget for.

One of the biggest initial costs you’ll face when starting a barbecue business is the equipment. This includes items like a smoker, grill, prep tables, and serving equipment. Depending on the size of your operation, this can range from a few thousand dollars to tens of thousands of dollars.

Permits and licenses  are another important cost to consider. Depending on your location, you may need to obtain health permits, business licenses, and food service permits. These can add up to several hundred or even thousands of dollars, so it’s important to research the requirements in your area.

Marketing and advertising are also essential expenses for a new barbecue business. Whether you’re investing in social media ads, flyers, or local events, getting the word out about your business will require some upfront investment. This can vary widely depending on your marketing strategy and the size of your target market.

Location and rent  is another significant expense to consider. Rent for a brick-and-mortar location can vary widely depending on your location and the size of your space. You’ll also need to consider costs like utilities, insurance, and maintenance.

Finally, it’s important to budget for  ingredients and supplies  to actually make the barbecue. This can include the meat, seasonings, sauces, and other essentials for your menu. Depending on the scale of your operation, this cost can also add up quickly.

How can I create a unique menu for my barbecue business?

Creating a unique menu for your barbecue business is essential to stand out in a competitive market. One way to set your BBQ business apart is by offering a variety of meats and sides that are not commonly found in other barbecue restaurants.

Additionally, consider incorporating regional flavors and unique cooking techniques into your menu. For example, you could feature a special dish that is specific to your area or introduce a new twist on traditional barbecue favorites.

Another way to create a unique menu is to offer customizable options for your customers. Allow them to choose their own combination of meats, sides, and sauces to tailor their dining experience to their preferences.

It’s also important to regularly update your menu to keep it fresh and exciting for your customers. Consider rotating seasonal dishes or hosting special events with limited-time offerings to keep customers coming back for more.

Lastly, don’t forget to consider dietary restrictions and preferences when designing your menu. Offering a variety of options for vegetarians, vegans, and those with food allergies will make your barbecue business more inclusive and appealing to a wider customer base.

What are some effective marketing strategies for a barbecue business?

Starting a  BBQ business  can be a lucrative venture, but attracting customers can be a challenge. Utilizing effective marketing strategies is crucial for the success of your barbecue business. One strategy is to leverage social media platforms such as Instagram and Facebook to showcase your mouth-watering barbecue dishes and engage with potential customers. Creating visually appealing posts and using relevant hashtags can help increase your online presence and attract more customers to your business.

Another effective marketing strategy is to participate in local food events and festivals. This will allow you to introduce your barbecue business to a wider audience and give potential customers the opportunity to taste your offerings. Building relationships with other local businesses and partnering with them for joint promotions can also help increase your business’s visibility in the community.

Investing in professional photography and creating a visually appealing website can also be beneficial for your barbecue business. Potential customers often visit a business’s website before making a decision to visit, so having high-quality images and an easy-to-navigate website can attract more customers to your business.

Additionally, offering promotions such as discounted meal deals or hosting special events like BBQ competitions can create buzz around your business and attract new customers. Word-of-mouth marketing is also powerful in the food industry, so providing excellent customer service and a memorable dining experience can encourage satisfied customers to recommend your barbecue business to their friends and family.

Lastly, utilizing email marketing and loyalty programs can help retain existing customers and encourage repeat business. By staying in touch with your customers through regular email updates and offering incentives for their loyalty, you can build a strong customer base and increase the success of your barbecue business.

How can I ensure food safety and sanitation in my barbecue business?

When running a  BBQ business , it is crucial to prioritize food safety and sanitation to ensure the well-being of your customers and the success of your business. One of the most effective ways to achieve this is by implementing strict hygiene practices in your food preparation and handling processes.

It is essential to train your staff on proper food handling and storage procedures to reduce the risk of contamination. Make sure they understand the importance of temperature control, cross-contamination prevention, and proper handwashing techniques.

Regular cleaning and sanitizing of all food-contact surfaces, equipment, and utensils are also vital to prevent the spread of harmful bacteria. Develop a cleaning schedule and ensure that it is strictly followed to maintain a clean and safe environment in your  BBQ business .

Additionally, investing in high-quality food thermometers and regularly monitoring the internal temperatures of the meat products you serve can help prevent foodborne illnesses. This will not only protect your customers but also safeguard the reputation of your  BBQ business .

Lastly, staying updated on food safety regulations and guidelines issued by local health authorities is crucial in maintaining compliance and ensuring the safety of your customers. By regularly reviewing and adhering to these standards, you can demonstrate your commitment to food safety and gain the trust of your patrons.

What are some common challenges when starting a barbecue business?

Starting a  BBQ business  can be an exciting and rewarding venture, but it also comes with its fair share of challenges. One of the most common challenges when starting a barbecue business is finding the right location. You’ll need to find a place with high foot traffic and a good amount of parking space, which can be difficult and competitive in some areas. Additionally, finding the right suppliers for high-quality meats and ingredients at a reasonable cost can be a challenge.

Another challenge is building a strong and reliable team. It’s crucial to find employees who are skilled, trustworthy, and dedicated to maintaining the high standards of a  BBQ business . Training and retaining staff members can also be a constant challenge, especially in a competitive job market.

Marketing and building a customer base is another hurdle when starting a barbecue business. You’ll need to develop an effective marketing strategy and build a strong brand to stand out in a crowded market. Establishing a loyal customer base takes time and consistent effort, and it’s an ongoing challenge to keep customers engaged and coming back for more.

Regulatory compliance and health and safety standards are also major challenges for  BBQ businesses . Ensuring proper food safety and sanitation practices, acquiring permits and licenses, and staying compliant with local and state regulations can be an intricate and time-consuming process.

Finally, financial management and maintaining profitability is a constant challenge for any new business. Managing cash flow, controlling costs, and ensuring a healthy profit margin require careful planning and disciplined financial management, which can be especially challenging in the early stages of a  BBQ business .

What are potential sources of funding for a barbecue business?

When starting a  BBQ business , one of the biggest challenges is securing funding to get the business off the ground. There are several potential sources of funding that entrepreneurs can explore to finance their barbecue business.

Small Business Administration (SBA) loans  are a popular choice for many small business owners, including those in the barbecue industry. These loans are guaranteed by the SBA and offered through participating lenders. They can be used for a variety of purposes, including purchasing equipment, renovating a space, or even acquiring another business.

Another potential source of funding for a barbecue business is  angel investors or venture capitalists . These individuals or firms provide capital to start-ups in exchange for equity in the company. While securing funding from angel investors or venture capitalists can be competitive, it can be a great way to get the necessary resources to grow a barbecue business.

Traditional bank loans  are also an option for entrepreneurs looking to start a barbecue business. These loans typically require a solid business plan and a good credit history, but they can provide the necessary funds to get a barbecue business up and running.

Entrepreneurs also have the option of seeking  grants and subsidies  from government agencies or private organizations. These funds do not need to be repaid and can be used for a variety of purposes, making them an attractive option for many barbecue business owners.

Finally, some entrepreneurs turn to  personal savings or family and friends  to fund their barbecue business. While this approach does not involve outside lenders or investors, it allows the business owner to maintain full ownership and control of the business.

What are the essential steps to start a barbecue business?

Starting a  barbecue business  can be an exciting and challenging venture. There are several essential steps that you should take to ensure the success of your business. The first step is to conduct thorough market research to understand the demand for barbecue in your area. You will need to identify your target market and assess the competition in the area.

Once you have a clear understanding of the market, the next step is to create a comprehensive business plan. This plan should outline your business goals, target market, marketing strategies, and financial projections. It will serve as a roadmap for your  barbecue business  and will help you stay focused and organized as you start and grow your business.

After developing a solid business plan, the next step is to secure the necessary funding for your  barbecue business . This could involve seeking out investors, securing a small business loan, or using personal savings. It’s essential to have a clear understanding of your financial needs and to explore all available funding options.

Once you have secured the necessary funding, it’s crucial to take care of any legal and regulatory requirements for starting a business. This may include obtaining the necessary permits and licenses, registering your business with the appropriate government agencies, and ensuring that you comply with health and safety regulations.

What type of market research should I conduct before starting a barbecue business?

Before starting a  barbecue business , it is crucial to conduct thorough market research to understand the industry, target audience, and competitors. One important step is to gather information on the demand for barbecue products and services in the local area. This can be done through surveys, focus groups, and analyzing industry reports to identify the specific needs and preferences of potential customers.

Another key aspect of market research is to assess the competition in the barbecue business. This involves identifying existing barbecue businesses in the area, understanding their strengths and weaknesses, and analyzing their marketing strategies. By studying the competition, you can gain valuable insights into how to differentiate your barbecue business and attract customers.

Furthermore, it is essential to examine the demographic and psychographic characteristics of your target market. This includes identifying the age, gender, income level, and lifestyle preferences of potential customers who are likely to patronize a barbecue business. Understanding the target market will help in tailoring your products, marketing messages, and business strategies to effectively meet their needs and expectations.

Lastly, conducting market research also involves analyzing the economic and industry trends that can impact the success of a  barbecue business . This includes keeping track of consumer spending patterns, changes in dietary preferences, and emerging technologies that can influence the barbecue industry. By staying informed about these trends, you can make informed decisions and position your barbecue business for long-term success.

What should be included in a business plan for a barbecue business?

When starting a  barbecue business , it is crucial to have a well-thought-out  business plan . This document will serve as a roadmap for your business and help you stay organized and focused on your goals. A good business plan should include an executive summary, a company description, market analysis, organization and management structure, product line or service offerings, marketing and sales strategies, funding request, financial projections, and an appendix with any additional information that may be relevant.

The  executive summary  is a brief overview of the entire business plan and should highlight the key points and goals of the business. This section is usually written last but appears first in the business plan. The  company description  should provide a detailed overview of the company, its history, mission, vision, and goals. This section should also include information about the legal structure of the business, such as whether it is a sole proprietorship, partnership, or corporation.

When conducting a  market analysis  for your barbecue business, you should research and analyze the industry, target market, and competition. This section should also include a SWOT analysis, which outlines the business’s strengths, weaknesses, opportunities, and threats. The  organizational and management structure  should provide information about the ownership structure and key employees of the business. This section should also outline the responsibilities and qualifications of each team member.

Your business plan should also detail your  product line or service offerings , explaining what you offer, how it benefits your target market, and what sets your offerings apart from the competition. Your  marketing and sales strategies  should outline how you plan to attract and retain customers and generate sales. This section should include details about your target market, pricing strategy, promotional tactics, and sales process.

What are some tips for success in running a barbecue business?

When starting a  barbecue business , it is essential to have a clear understanding of the industry and the competition. Conduct thorough market research to identify your target audience, understand their preferences, and determine the demand for barbecue products in your area. This will help you develop a unique selling proposition and position your business effectively in the market.

Creating a strong brand identity is crucial for success in the  barbecue business . Your brand should reflect the quality of your products and the unique experience you offer to your customers. Develop a consistent branding strategy across all channels, including your packaging, signage, and online presence, to build brand recognition and loyalty.

Another important factor in running a successful  barbecue business  is maintaining high standards of food quality and customer service. Consistently delivering delicious and flavorful barbecue dishes will help you build a loyal customer base and generate positive word-of-mouth recommendations. Additionally, providing exceptional customer service and creating a welcoming atmosphere in your establishment will enhance the overall dining experience for your patrons.

Finally, staying adaptable and open to innovation is key to long-term success in the  barbecue business . As consumer preferences and industry trends evolve, be willing to experiment with new menu items, cooking techniques, and marketing strategies to stay relevant and competitive in the market.

What are the necessary certifications to start a barbecue business?

When starting a  barbecue business , it is important to ensure that you have all the necessary certifications in place to operate legally and safely. One of the most important certifications to obtain is a food handler’s permit, which demonstrates that you have undergone the appropriate training in food safety and hygiene. This certification is typically required for anyone who handles, prepares, or serves food to the public.

In addition to a food handler’s permit, you may also need to obtain a business license and permits from your local health department. These requirements can vary depending on your location, so it is important to research the specific regulations in your area. For example, some areas may require barbecue businesses to have a smoke permit if they use a smoker to prepare their food.

If you plan to serve alcohol at your barbecue business, you will need to obtain a liquor license. This certification allows you to legally sell and serve alcoholic beverages on your premises. Again, the requirements for obtaining a liquor license can vary by location, so it is important to familiarize yourself with the regulations in your area.

Finally, it is important to consider any additional certifications that may be required based on the specific services you plan to offer. For example, if you plan to offer catering services, you may need to obtain a catering license. If you plan to operate a food truck, you will need to obtain a mobile food vendor permit. By researching and obtaining all necessary certifications, you can ensure that your barbecue business is operating legally and safely.

How can I ensure food safety in my barbecue business?

When starting a  barbecue business , one of the most important factors to consider is food safety. Ensuring the safety of the food you serve is crucial for the success of your business and the well-being of your customers. One essential step to ensure food safety in your barbecue business is to obtain the necessary certifications and training. This includes obtaining a food handler’s permit and ensuring that your employees are trained in proper food handling and safety procedures.

Another important aspect of ensuring food safety in your barbecue business is proper handling and storage of ingredients and products. This includes maintaining proper temperatures for meat and other perishable items, as well as following strict hygiene practices in the kitchen and during food preparation. Regular cleaning and maintenance of cooking equipment and kitchen facilities is also essential to prevent contamination and ensure food safety.

Conducting regular inspections and audits of your barbecue business is also crucial in ensuring food safety. This includes monitoring and recording food temperatures, checking for signs of spoilage or contamination, and ensuring that all food items are properly labeled and stored. Keeping meticulous records of your food handling practices and complying with food safety regulations will not only protect your customers, but also your business from potential legal issues and repercussions.

Overall, prioritizing food safety in your  barbecue business  is essential for building trust with your customers and maintaining a good reputation in the industry. By obtaining the necessary certifications, implementing stringent food handling practices, and conducting regular inspections, you can ensure that the food served in your barbecue business is safe for consumption and free from any potential health risks.

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BBQ Business Plan Template [Updated 2024]

V. Competitive Analysis

This Section's Contents

Direct & Indirect Competitors

Competitive advantage.

The following restaurants are located within ten mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Eastside BBQ Eastside BBQ is a local BBQ restaurant that has served [Location] for over 30 years. It’s a popular family-owned restaurant that has had raving reviews for years. They serve every BBQ style cuisine you can think of: burgers, sandwiches, steak, you name it. Their variety and high quality meals are what keep customers coming back.

Though Eastside BBQ will remain popular, since they are a small family-owned restaurant, they do not have as many resources as [Company Name] will have. For example, their restaurant is very small and only accommodates a handful of customers at a time and they are open only a few hours each day. [Company Name] will be open much longer and have a large space and more staff to handle more customers.

BBQ of Korea BBQ of Korea is a Korean BBQ restaurant located in downtown [Location]. It’s a great place for everyone who is interested in Asian-styled BBQ. BBQ of Korea has been popular with residents for decades by serving dozens of delicious authentic Asian BBQ and grilled meals. Though we expect BBQ of Korea to continue to thrive, anyone who is more interested in American-style BBQ will be more interested in visiting [Company Name].

BBQ To Go BBQ To Go is a local food truck that specializes in BBQ cuisine. The truck is located downtown where dozens of other food trucks are gathered. The food truck has a decent selection of BBQ meals, including burgers, ribs, and steak. They package everything nicely into to-go containers so customers can take their meals home or back to the office. Though the cart is small, it still manages to cook hundreds of orders each day.

Though we expect BBQ To Go to continue to thrive, their menu selection is much more limited than ours. We expect customers who want more variety and options will prefer to frequent [Company Name].

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Management : Our management team has years of business and marketing experience that allows us to market and serve customers in a much more sophisticated manner than our competitors.
• Atmosphere : [Company Name] will provide a welcoming and family friendly atmosphere that will attract residents of all walks of life.
• Relationships : Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for us to build branding and awareness of our restaurant.

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BBQ Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

BBQ Restaurant Business Plan

Written by Elma Steven | Updated on April, 2024

In order to write a BBQ Restaurant Business Plan you need to start with executive summary. In order to write an executive summary for a Business Plan you need to mention- what your business is about and what you’ll sell. Explain how you’ll get people to buy it. The executive summary should be written at the end. Then you should write a Business Description mentioning goals, objectives, mission and vision. Some of the major sections or components of a Plan involves Fund Usage Plan, Marketing Plan, Industry Analysis, Organizational Overview, Operational Overview and Financials.

This article will provide you a step by step process to write your Business Plan. Get a free Business Plan at the end!

You can spend 3 to 4 weeks trying to write your own Business Plan by browsing through free online resources or hire a professional writer for $2,000. There is a better way to do this-  Download our BBQ Restaurant Business Plan to write a plan in just 2 days .

This depends on various factors including your location, cost of capital, previous experiences and other factors. We have a financial model to input numbers and get a projection of your future revenue and profit.

Table of Contents

Executive summary.

Overview : Smoke is thought to have magical characteristics in Kansas City, where barbeque is a way of life. Smoke has the ability to elevate the mundane to the sublime. It has the ability to turn even the most unappealing slices of meat into delightful treats. It may even turn a local petrol station into one of the world’s most popular eateries.

Mission : To establish an atmosphere where complete visitor happiness is our first goal, and to deliver real deep-dish BBQ to the neighborhood.

Vision: Be a well-known restaurant in the community and the go-to spot for those looking to satisfy their BBQ desires.

Industry Overview : Barbecue Restaurants have witnessed an upsurge in demand throughout the five years leading up to 2021. Restaurants have been serving barbecue menu items such as pulled pork, brisket, and ribs. As a consequence, industry revenue climbed by 2.0 percent annually to $4.0 billion during the same time period. External competition has been rising as restaurants from other sectors add industry items to their menus, creating a challenge to industry operators. Check out this guide on  how to write an executive summary?  If you don’t have the time to write on then you can use this  custom Executive Summary Writer  to save Hrs. of your precious time.

Financial Overview:

Business Model  Canvas

Tips on business model canvas.

The Business Model Canvas is a high-level overview of the business model. It can also be considered as the business model map in the overall plan. The important partners, key activities, value proposition and cost & revenue sections are only some of the nine vital components. A company idea’s complexities may be mapped out, analyzed and communicated with the use of the canvas. It shows the whole picture of a company’s value creation, delivery and capture processes. It helps new business owners hone their ideas, encourage creative thinking and make sound strategic decisions. It’s a helpful resource for coming up with ideas, organizing plans and presenting business models to key players. Check out  the 100 samples of business model canvas.

Tips on SWOT Analysis

It offers a clear lens into a company’s strengths, weaknesses, opportunities and threats. This self-awareness enables effective resource allocation and strategic positioning against competitors. Businesses can mitigate risks, make informed decisions and set realistic goals. In addition, presenting a SWOT analysis in a business plan communicates to stakeholders that the company possesses a deep understanding of its market environment. In essence, SWOT ensures a business’s strategy is grounded in reality enhancing its chances of success. Check out the 100 SWOT Samples

Industry Analysis

According to Chicago-based Mintel International’s Menu Insights, barbecue is rising steadily in restaurants, with total barbecue menu items increasing 11% between the fourth quarter of 2016 and the fourth quarter of 2019. (MMI). Boneless chicken wings (up 32%), chicken wings (up 13%), barbecue pizza (up 13%), and bacon burgers are among the fasted growing menu items utilizing barbecue sauces (up 4 percent).

In 2018, the worldwide barbeque grill market was valued at USD 4.79 billion, with a CAGR of 4.5 percent predicted during the projected year. Cookouts on weekends and holidays are likely to increase in popularity, particularly among the younger generation. In addition, changing lifestyles, together with the adoption of premium items for home and outdoor culinary activities, are expected to drive product demand in the near future. Porcelain-enameled cast iron, porcelain-enameled steel, and stainless steel are the most common materials used to make barbecue grills. Stainless steel has a longer lifetime than other materials while also being less expensive, which contributes to its widespread use. Depending on the kind of grill material, manufacturers provide a one to ten year guarantee. A lifetime burner warranty is usually included with high-end equipment. Vintage, a premium grill and accessory company located in the United States, for example, offers a lifetime guarantee on burners and certain accessories.

Source: globenewswire

While working on the industry analysis section make sure that you add significant number of stats to support your claims and use proper referencing so that your lender can validate the data.

To attract more consumers, companies provide goods with features such a portable gas grill, heavy-duty grates, electronic igniter, LED-light control, fuel gauge, pullout tray, and fuel valves. Natural gas barbeque grills are preferred by a huge number of people in the United States due to their inexpensive cost and ease of availability, as well as their ability to burn cleaner than propane. By 2017, around 70% of adult Americans had a smoker or grill. As outdoor activities become more popular, demand for portable barbeque grills is projected to grow in the region. Outdoor activities are enjoyed by over half of the people in the United States over the age of six at least once a year. Market increase is expected in the next years as a result of these advancements.

In 2018, the gas category had the highest share of the barbecue grill market, with USD 2.67 billion in sales. According to utility providers, this is the most common backyard barbecue product type, with the capacity to operate on natural gas or bottled propane. Product demand is driven by the capacity of gas items to swiftly flare up. Premium gas goods with stainless steel bodies, three to five burners, and the option of a side burner for heating pans and pots are projected to be adopted by a growing percentage of the middle class population.

From 2019 to 2025, the quickest CAGR for electric products is predicted to be 5.6 percent. The industry is expected to develop in response to the growing popularity of home cooking as a hobby and leisure activity. In addition, product demand is expected to be driven by the interior usefulness and convenience afforded by these goods. To meet the growing demand, manufacturers are focusing on product innovation. For example, in 2016, under the George Foreman Grills brand, Spectrum Brands, Inc. released an electric grill with five nonstick plates named Grill & Broil. IntelliKEN Touch, which has a built-in kitchen timer and a touch control system, was released in March 2019 by Kenyon International, Inc.

With a revenue of USD 2.66 billion in 2018, the commercial application area was the most profitable. The items are used in a vast number of restaurants. BBQ restaurants’ rising appeal among customers in emerging nations like as China, India, Brazil, and Mexico is expected to boost the segment’s development. The increase in hiking and camping activities is expected to boost product demand even further. Working people are more drawn to spend their weekends and vacations outside due to rising job pressures and a demanding lifestyle. Over the projected period, this aspect is likely to provide new business opportunities for the major players. From 2019 to 2025, the household category is predicted to grow at a 4.8 percent CAGR. To deliver a professional barbecue experience to residential customers, companies provide unique product features. The majority of customers choose to buy portable items with a flat compact top. Portable single burner items are used for both indoor and outdoor cooking. In the next years, this element is expected to help the industry flourish.

In 2018, North America dominated the industry with a market share of over 55%. In places like the United States and Canada, barbeque grilling is a way of life. On most holidays and special events, consumers choose BBQ meals. According to the Hearth, Patio, and Barbecue Association (HPBA), over 70% of consumers participate in weekend BBQ cooking throughout the summer. Cookouts are also popular on national holidays such as Thanksgiving, Independence Day, Christmas, and New Year’s Eve. Barbecue is preferred by over 50% of customers in North America for birthday celebrations and by roughly 24% for camping excursions. To increase income in this increasing sector, businesses are investing in innovative product development. In January 2016, for example, Char-Broil, a business located in the United States, released the SmartChef Smoker app to teach users how to regulate meat temperature, chamber temperature, and cooking time.

From 2019 to 2025, Asia Pacific is expected to grow at the quickest rate of 5.6 percent, thanks to rising street food consumption and significant investments by major companies in emerging countries such as India and China. Furthermore, increased demand for barbecue goods over hot dogs, burgers, and pizza is expected to drive regional market expansion in the future years.

Source: mordorintelligence

Marketing Plan

A key part of the marketing plan is the marketing budget. The growth in the number of customers is proportional to the budget and dependent on the CAC .

Content Marketing : Create a blog on your Joe’s City Bar-B-Que website that has material that prospective customers.

Discounts : Provide multiple rewards or incentives to Joe’s City Bar-B-Que

Frequent customers, you’ll be more likely to attract them. Create a member referral scheme, for example, where members get a discount if they successfully recommend someone.

Social Media: Engage and promote Joe’s City Bar-B-Que on Twitter, publish news on Facebook, and utilize Instagram to promote curated photos of your space and events. Think about if you have place in your budget for Facebook Marketing or other social media focused ads.

SEO (Search Engine Optimization) Local SEO makes it easier for local consumers to find out what you have to offer and creates trust with potential members seeking for what your place has to offer.

Email Marketing: Joe’s City Bar-B-Que will be sending an automated in-product and website communications to reach out to consumers at the right time. Remember that if your client or target views your email to be really important, they are more likely to forward it or share it with others, so be sure to include social media share buttons in every email.

Organogram:

Financial Plan

T his s ection helps your lender figure out whether you will be able to pay off the loan, whether the business is sustainable, what are the growth prospects, etc.

Break-Even Analysis:

Income Statement:

Cash Flow Statement:

Balance Sheet: 

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Business Plan Template For a BBQ Restaurant

Whether you want to starting a bbq business or expand an existing one, you need a business plan. the following bbq restaurant business plan template lets you know what elements you need to include in a successful bbq plan., fill the form to download business plan templates.

To ensure your BBQ business success in this highly competitive market, you need a properly structured BBQ business plan. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their BBQ restaurant businesses. Using the following BBQ business plan template, you can put together an effective business plan.

Things to Know Before Writing a BBQ Business Plan

This industry consists of chain and franchise restaurants that specialize in barbecue food. Some restaurants offer this food service along with the sale of alcoholic beverages.

Restaurants selling barbecue food as a small portion of a broader menu are not included in this category. Barbecue Restaurants have seen an increase in demand over the five years to 2021.

This has resulted in an annualized growth rate of 2.0% for industry revenue to $4.0 billion.

Over the five years to 2026, the healthy eating index is expected to increase by 0.5% annually as Americans become more aware and cautious of what they eat as a result of the pandemic.

The Barbecue Restaurants industry is anticipated to continue to grow over the five years to 2026 at an annualized rate of 2.7% to $4.5 billion.

Since barbecue menu items aren’t considered the healthiest, this could pose a challenge to industry establishments. However, operators are slowly adding healthier options to their menus and experimenting with organic and fresh ingredients to attract the health-conscious consumer.

Due to increased competition, operators will likely diversify their menus and enhance the customer experience to differentiate themselves.

Key Success Factors for BBQ Business

Despite the challenges of the bakery industry, We have identified five factors that can help you boost profitability, efficiency, and ultimately success.

Access to key markets: Due to the popularity of barbecue in the southern regions of the United States, being in a good location and understanding what customers need can drive customer traffic.

Having a loyal customer base: It is important to have a loyal customer base to compete with other industry establishments and cuisines.

Ability to control stock on hand: The ability to control stock allows industry operators to efficiently manage operating costs, such as purchases, and waste, in turn increasing profit margins.

Controlling quality . Poor food will never succeed in a restaurant. Keeping high standards for service, cleanliness, and ambiance is also key to creating a worthwhile dining experience.

Develop a targeted value proposition and branding strategy. In order to attract new and returning customers, it is crucial to understand and respond to market trends. Being able to differentiate yourself from your competitors will also ensure long-term success.

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What is a BBQ Business Plan?

BBQ restaurant business plan is road-map for starting and growing your BBQ business. Your business plan outlines your business concept, identifies your target customers, presents your marketing strategy, and details your financial projections.

Any bank or investor you approach will require a BBQ business plan, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting a BBQ business or pitching to investors or venture capitalists.

Why You Need a BBQ Restaurant Business Plan

BBQ restaurant business plan can be used to gain interest from potential investors or to secure loans from banks. They are also helpful to you as the owner. Business plan for a BBQ restaurant allows you to thoroughly analyze every aspect of your potential business.

A solid, detailed plan gives you a clear path to follow, forces you to examine the viability of a BBQ business idea, and may help you better understand your company’s finances and competition.

BBQ business owners who have a business plan grow 33% faster than those who don’t, and 74% of fast-growing businesses have one.

Business plan for a BBQ restaurant is a living document that should be updated annually as your company grows and changes.

Free: Business Plan Examples

Do you need help creating a business plan? Check out these six free, proven business plan examples from different industries to help you write your own.

Funding Sources for BBQ Business

No matter how large or how small your BBQ business is, you should think about your financing options. Below are four types of funding you should investigate:

Government Incentives

When choosing a business location , you can consider different community incentives before making your final choice. Government incentives can help reduce operating costs and long-term overhead.

You can begin your business with the help of the U.S. Small Business Administration (SBA). You can find government resources about financing your business by using the website’s Loans and Grants Search Tool.

Many banks offer small business loans. See if a business loan is right for you by contacting your bank. Banks also offer business lines of credit and other resources to help you find the right option.

Consider finding an investor or group of investors to finance your company. Be sure to do your research and have the numbers and information to back up your business before you contact an investor. You will need to show progress to investors, and they will do research and investigation concerning your BBQ business plan. In return, investors often desire ownership of a part of your company.

The second most typical source of finance for a BBQ business is from individual savings. A BBQ business is typically not funded by venture capitalists. They wouldn’t think about supporting a single store, but rather a nationwide BBQ chain.

 This is because when venture capitalists invest, they typically expect a million-dollar return, and a single site could never produce such results. The most typical sources of capital for BBQ enterprises are therefore individual savings and bank loans.

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How to write a bbq business plan.

To write a BBQ business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write a BBQ business plan, or you can just download our proven sample business plan pdf  to get a better idea.

Free BBQ Business Plan Template in PDF and Word

Download our BBQ business plan template in PDF and Word here.

Executive Summary

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of BBQ business you have and what stage you’re in; for example, are you a startup, do you have a BBQ company that you want to expand, or do you have a lot of BBQ businesses?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

• Provide a high-level overview of the BBQ industry
• The name, location, and mission of your BBQ company
• A description of your BBQ business, including management, advisors, and a brief history
• Discuss the type of BBQ business you are operating, Give an overview of your target customers., and how your company differs from competitors in the industry
• Create a marketing plan that describes your company’s marketing strategies, sales, and partnership plans.
• And give an overview of your financial plan

Check out these executive summary examples to help you write a perfect one for your business plan for a BBQ restaurant.

Free: Executive Summary Examples

An executive summary is the most important part of your business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.

Company Analysis

• Company summary: Your company analysis will describe the type of BBQ business you are running and its future goals. The type of BBQ business you might be focused on (BBQ Food Truck, BBQ Restaurant, BBQ Catering, Korean BBQ restaurant, etc)
• Company history: When and why did you start your BBQ business ?
• What milestones have you achieved so far? Your milestones could include served 100th customer, new fleet purchase, etc.
• Legal structure and ownership: Do you have S-Corp status? Is it an LLC ? A sole proprietorship ? Describe your legal structure.
• Mission statement: An overview of your BBQ company’s guiding principles. Learn how to write a perfect mission statement .

Industry Analysis

The BBQ business plan’s research section will most likely be the most time-consuming. Here, you will elaborate on how you will fit into the existing BBQ market. Since your research findings should serve as a sound confirmation of the conclusions you have outlined thus far, they will demonstrate your understanding of the industry and market.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

• Give a quick overview of the BBQ industry. Define the BBQ business in terms of size (in dollars), historical background, service region, and products.
• Examine previous trends and growth patterns in the BBQ industry.
• Identify the market’s major competitors.
• Age, gender, and general lifestyle of the targeted market
• Determine the factors that have an impact on the BBQ industry. These might include government regulatory rules and other businesses’ competitive activities.
• Using research data, the industry forecast expected growth over the next five to ten years. Predictions should be made for both the long and short term.
• Describe how your BBQ business intends to position itself in the industry. Concentrate on how your BBQ business can benefit from opportunities highlighted in the industry.

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Customer Analysis

The first condition for a BBQ business is to identify its target customers clearly. Customers can be categorized into the following segments: The general public(walk-in customers), Children’s birthday parties, Retail Outlets Restaurants and other special events etc.

The customer analysis section is an important part of any business plan for a BBQ restaurant since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how the your BBQ items will meet those requirements.

Customer analysis may be divided into two parts: Psycho-social profiles (why your BBQ suits a customer’s lifestyle) and Demographic profiles (descriptions of a customer’s demographic qualities).

With regards to demographics, include information about: When moving residential, the ages, genders, locations, and income levels of your customers. When targeting businesses, describe what kind of business, size, and location your target customers are.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.

Competitor Analysis

It is necessary to do a competitor analysis. Because you may use their data to define your goals, marketing plans, tactics, new product lines, pricing, and more. Use competitor analysis to:

• Identify the strength and weakness of your BBQ business competitors.
• Search for opportunities to distinguish your BBQ from competitors.

The first step is to determine who your direct and indirect competitors are.

The direct competition consists of other BBQ businesses that offer essentially the same BBQ items to the same people as you do.

Your indirect competitors are other options that customers have to purchase from you that aren’t direct competitors.

This includes restaurants and hotels with a barbecue menu that is separate from others that serve other types of food along with BBQ. You must also mention this competition.

Once you’ve identified the competition, concentrate on the direct, head-to-head competitors, since they are the most threatening to your BBQ business— but keep an eye on the indirect competition as well, just in case.

Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.

You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

• Prices – Are they offer cheaper BBQ items or more costly than you and other competitors, what value do buyers get for that price?
• Quality – Are they offer premium BBQ items, the perceived worth in the eyes of the customers
• Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
• Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers

The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium BBQ items? Will you have specialty products, such as gluten-free and custom-made items? Will you offer better pricing or will you offer greater customer support?

Consider how you will outperform your competitors and include them in this portion of your business plan for a BBQ restaurant.

Free: SWOT Analysis Examples

Take advantage of our free SWOT analysis examples. Make your business future-proof by identifying your strengths, weaknesses, opportunities, and threats using this free SWOT Analysis Template.

Marketing Plan

Creating a marketing plan for a BBQ business involves identifying the target demographic and finding BBQ items that suit their preferences.

As part of your marketing plan for a BBQ business, you should include:

Pricing and Product Strategy

Your BBQ business must offer BBQ items that are different from those of your competitors. Research what your competitors offer and how they price their BBQ items. Unique BBQ items identifies your BBQ business as the place to go for unique BBQ items and differentiates it from others.

Placing and Promotions

The location of your barbecue business is referred to as place. Include your location and a statement about how it will affect your success. 

For instance, is your barbecue restaurant situated in a bustling mall, shopping centre, or other commercial area? Talk about why your location might be the best choice for your clients.

Promoting your BBQ business is the final part of your marketing plan. In this step, you document how you will drive customers to purchase your BBQ items. A few marketing methods you could consider are:

• Free sample
• Marketing on social media
• Web Marketing
• Attend Events and bring samples
• Word of Mouth & Referrals

You should also think about your BBQ company’s Unique Selling Proposition (USP), which should explain why clients should choose you over other BBQ businesses. Ensure that your USP is reflected in your marketing.

Read Later: How to write a marketing plan in a business plan

Operations Plan

While the previous sections of your BBQ business plan described your goals, your operations plan discusses how you will achieve them.

An operational plan in business plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operational plan should be able to answer the following questions:

• Who – Personnel in charge of completing specific tasks.
• What – A breakdown of the responsibilities of each personnel.
• Where – The location of everyday operations.
• When –The deadlines for completing tasks and goals.
• How much – The amount of money required for each department to perform their job.

Your operations plan should be divided into two individual parts, as seen below.

Your daily short-term processes include all the tasks involved in physically cooking your BBQ items, maintaining your shop space, sourcing meat, keeping the restaurant clean, packing your BBQ items, completing sales transactions, and delivering the final products to your clients. etc.

Long-term goals are milestones you hope to reach. they might be growing your business, such as introducing new items or retail outlets, meeting particular sales milestones, and meeting other essential business-oriented goals like recruiting more staff, opening additional locations, and so on.

Management Team

The management team section in a business plan ‘ outlines your management team, staff, resources, and how your business ownership is structured.

This part may be easily organized by dividing it into the following points:

Ownership Structure

Internal Management Team

Human Resources

This section outlines your BBQ business’s legal structure. If your company is a sole proprietorship , it may simply be one phrase. It might be longer if your company is a partnership or a corporation . You should make it a point to clarify who owns what part of the business.

This section should not only outline who is on your management team but also how each person’s skill set and experiences will contribute to the growth of your BBQ business. Ideally, you and/or your team members have direct expertise in the BBQ business. If this is the case, highlight your experience and skills.

The final topic to consider in the management area of your BBQ business plan is your human resource needs.

Financial Plan

As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Financial statements include your income statement, balance sheet, and cash flow statement.

Income Statement

A profit and loss statement is more commonly called an income statement. It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. Will you serve 50 customers per day or 200? Will sales grow by 2% or 8% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.

Free: Income Statement Template

Create a financial statement for your business by downloading our free income statement templates.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your BBQ business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

• Assets: Tangible goods with the monetary worth that the company owns.
• Liabilities: Debt owing to a company’s creditor.
• Equity: The net difference when the total liabilities are subtracted from the total assets.

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your BBQ restaurant business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $500,000 to build out your BBQ will not result in instant revenues. Rather, it is an asset that should help you earn money for many years to come.

Similarly, if a bank sends you a check for $200,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.

Cash Flow Statement:

Your cash flow statement will help you determine how much money you need to start or grow your BBQ business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting a BBQ business:

• Fees for registering a BBQ business
• Taxes and licenses costs
• Business insurance
• Payroll or salaries paid to staff
• Facility rent and security deposits
• Construction / remodeling
• Start-up Inventory

Pro Tips: Learn how to create a financial plan in a business plan to create a winning BBQ restaurant business plan.

Free: Balance Sheet Template

Create a financial statement for your business by downloading our free balance sheet templates.

List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix.

Bonus Tip: Learn how to write a business plan appendix for your BBQ business.

Summary of the BBQ Business Plan

A BBQ business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the BBQ business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your BBQ business.

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BBQ Restaurant Business Plan Example

Published Feb.13, 2018

Updated Apr.19, 2024

By: Brandi Marcene

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Table of Content

Do you want to start bbq restaurant business?

Do you want to start a BBQ business ? Well, this business can be immensely profitable provided that you make delicious BBQs and market your business successfully. BBQs are loved by millions of people in the United States so the market for this business has undoubtedly a lot of potential. Secondly, this business can be started with any extent of investment. You can even start a small setup and expand it later or if you have sufficient savings you can start a high-class restaurant. In both cases, you have to make a comprehensive plan covering all aspects of your business. You have to plan everything including the tiniest details to make this business successful. So, before you move on to start this venture, develop a detailed business plan for it. The business plan will not only help you in startup but it will also help you in taking important decisions for your business over the next years. In case you don’t know how to write a good business plan, we are providing a detailed business plan of a startup ‘Jim’s BBQ’ to help you avoid the trouble of making a plan yourself.

Executive Summary

2.1 the business.

Jim’s Stop will be a licensed and ensured BBQ restaurant located in Tribeca, a neighborhood in the Manhattan borough of the New York City. We will be strategically located in the most suitable place to start a BBQ business . The business will be solely owned and operated by Jim Pert who is a famous American Chef and has been working at executive positions in various fast food restaurants for the last 20 years.

2.2 Management

Jim’s BBQ will be managed by Jim himself and he will be assisted by his younger brother Nick who holds a degree in finance from Harvard University. Initially, Jim will hire a small team comprising of chefs, waiters, assistants, cleaners and drivers for the startup. To ensure the best quality service, all employees will be selected through vigorous testing and will be trained for a month before starting their jobs.

2.3 Customers

Our customers will primarily be the residents living in the Tribeca neighborhood and people working in the commercial and businesses center of the city. We will offer BBQ meat by pound, sandwiches, desserts, sides and drinks to our customers. We will provide dine in, takeaway as well as free home delivery services to our esteemed customers. The community living nearby is very diverse and comprises of teens and adults, single as well as married people, most of which love fast foods. There are also a number of commercial and business centers in the vicinity of our restaurant so we can easily attract the employees working in them.

2.4 Target of the Company

Our main goal is to provide healthy, delicious as well as economical BBQs to our customers. Our primary target is to become the best BBQ restaurant in the New York City within next 5 years of our launch and to recover the initial investment within next 2 years of launch. Our secondary target is to achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year.

Company Summary

3.1 company owner.

Jim is a famous American Chef and has been working at executive positions in various fast food restaurants for the last 20 years. He is famous for creating unique and juicy BBQs which are loved by all and sundry.

3.2 Why the Business is being started

The main motive behind Jim starting a barbecue business is his intense passion about BBQs. Jim is known for making unique BBQs by combining recipes from various localities and his unique mixed recipes are the reason behind his fame. By starting this venture, he aims to give everyone a taste of his unique BBQs.

3.3 How the Business will be started

Jims’s BBQ will be launched in the Tribeca neighborhood of Manhattan. A 250-square-feet building which was previously being used as a breakfast restaurant has been acquired on lease. Since the building was previously a restaurant, adequate seating arrangements are already present. The company will only acquire 4 grills, 4 smokers, 2 stoves and 2 full-size commercial refrigerators in addition to the usual inventory for a restaurant. The company’s financial experts have forecasted following costs for expenses, assets, investment, and a bank loan for business .

The detailed start-up requirements, start-up funding, start-up expenses, total assets, total funding required, total liabilities, total planned investment, total capital and liabilities as forecasted by company’s analysts, is given below:

Services for customers

It is wiser to plan your services or menu before you think about how to start a BBQ business. You can only plan subsequent things after you know what you will be providing to your customers. Jim’s BBQ will offer following delicious meals to its esteemed customers:

• Meat by pound: Chopped beef brisket, pork spare ribs, turkey breast, giant beef rib, sausages
• Sandwiches: Chopped beef brisket, pork spare ribs, turkey breast, giant beef rib
• Sides: Potato salad, slaw, pinto beans
• Deserts: Pecan, lemon chess, bourbon banana, key lime
• Drinks: Bottled water, sodas, juices, iced tea
• Beers & Wines: Mimosa, blue owl, hops & grain

Our customers can dine in, takeaway or even get free delivery on their doorstep.

Marketing Analysis of bbq restaurant business

The most important component of an effective BBQ business plan is its accurate marketing analysis that’s why Jim acquired the services of marketing experts to help him through this phase. It is only after this stage that good business plan for a restaurant could have been developed. After identifying the local market trends in Manhattan, the marketing experts and analysts also helped him to select the best site to start a barbecue business . The success or failure of a startup totally depends upon its marketing strategy which can only be developed on the basis of accurate marketing analysis. There are four main steps to carry out an accurate marketing analysis of a BBQ business which are to identify the current market trends of BBQ restaurants in Manhattan, identify your target audience and potential customers, set out the business targets to achieve, and finally set the prices of the menu. Marketing analysis is a must-do thing before you even think how to open a BBQ restaurant . It must be considered before developing the BBQ restaurant business plan template .

5.1 Marketing Segmentation

As for a general trend, the market demand for BBQ businesses is on the rise. BBQ is one of the most popular American fast foods that’s why the number of BBQ restaurants has been increasing during the last few years. According to a recent report, there has been a staggering 21% increase in the restaurants offering BBQs in the Manhattan just in the last 4 years. As of now, there are thousands of established restaurants which provide high quality and delicious BBQ meals. This increase is credited to the fact that American citizens love BBQs and the second reason is that starting a BBQ restaurant has become very easy. In fact, the small BBQ setups and BBQ stands are selling more BBQs as compared to the established high-class residents. It is due to their greater accessibility and comparatively lower rates. Nevertheless, this industry has a lot of potential and a BBQ business, regardless of its magnitude, can yield immense profit provided that you successfully plan it and target your customers.

5.2 Marketing Segmentation

Our target market is the community living nearby at the 10 minutes’ drive from our restaurant. The community consists of all types of people from varying backgrounds. As per the financial position, nearly half of the community has a monthly income ranging from $40k to $50k while nearly 10% people have incomes even around $100,000. There are also a lot of working-class people who are extremely tight up with their busy routines and prefer to grab a bite of delicious BBQs while on their way home. Our marketing experts have identified following type of target audience which can become the potential customers of our restaurant.

The detailed marketing segmentation comprising of the company’s target audience is as follows:

5.2.1 Working Community:

The first category includes the workers and employees who work in the businesses or offices located in the vicinity of our restaurant. Most of these workers live singly and depends on restaurants like us for their daily food needs. Secondly, many working-class people have a tight routine and they prefer to eat something as fast as they can without compromising on their busy schedule. That’s why this group will become the biggest consumer of our services. This customer group will drive the most number of sales so our marketing strategy will be specifically built to attract this group towards us.

5.2.2 Residential Community:

The second group of our target customers will be the community residing in the vicinity of our restaurant. BBQ is one of the favorite foods of American teens so we hope to have a lot of sales due to them. Not only teens, adults and middle-aged people also love BBQ. To attract this target group towards us, we will also offer various promotional packages.

5.2.3 Passers-by:

The third category includes those people who do not live or work near our restaurant but have come to the area for any business purpose or commercial activity. We also hope to attract these passers-by with our economical and delicious BBQ. The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our business targets are as follows:

• To become the best BBQ restaurant in Manhattan within next 5 years of our launch
• To recover the initial investment in the form of earned profits within next 2 years of launch
• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year

5.4 Product Pricing

Product pricing is one of the most important factors in deciding the sales and marketing strategy. Selecting the price for products is a difficult task because startups have to attract customers while yield profit at the same time. These two things cannot be achieved at the same time and the only way out is to select a compromised trade-off or balance between the two. After considering the market demands, we have priced all our products in the similar ranges as of our competitors. Our menu is priced as follows:

• Meat by pound: $16.99 per pound
• Sandwiches: $6.99 per single meat and $9.99 per double meat sandwich
• Sides: $1.99 per single serving, $4.99 per medium serving and $8.99 per large serving
• Deserts: $2.99 per single serving, $5.99 per medium serving and $9.99 per large serving
• Drinks: $1.99 per serving
• Beers & Wines: $3.99 per serving

Sales strategy is also an important component of a BBQ restaurant business plan and hence it must be developed with great care and attention must be paid to every detail.

6.1 Competitive Analysis:

We have a really tough competition because BBQs restaurants are nearly everywhere in Manhattan but none of our competitors is offering as much high quality and delicious BBQs as ours. This is our main competitive advantage over other established businesses. Jim is known for making unique BBQs by combining recipes from various localities and his unique mixed recipes will give us an unparalleled edge over other BBQ restaurants.

6.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

• We will ensure at least a 20% increase in website traffic each month and will ensure at least an 80% conversion rate, i.e. to turn 80% of our website visitors into our customers.
• We will get featured in the local news or on a certain website by a popular blogger to increase our brand awareness in people.
• We will advertise our restaurant in food magazines, newspapers, TV stations, and social media.
• We will offer a 20% discount on all meals for the first three months of our launch.

6.3 Sales Monthly:

Our monthly sales, as forecasted by the company’s financial experts, are as follows:

6.4 Sales Yearly:

Our yearly sales, as forecasted by the company’s financial experts, are as follows:

6.5 Sales Forecast

Considering the quality of our food and our exceptional marketing strategy, our sales pattern is expected to increase with years. By analyzing our market segmentation strategy, our experts have forecasted the following sales on a yearly basis which are summarized in the column charts.

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

Personnel plan

The success of a company heavily depends on its staff, the number and type of which should be determined in the initial stages. That’s why a detailed personnel plan is needed before starting a BBQ business . The personnel plan of Jim’s BBQ is as follows:

7.1 Company Staff

Jim will act as the Head Chef of the restaurant. The company will initially hire following people:

• 1 Manager to manage the overall operations of the restaurant
• 1 Cashier to receive cash from the people
• 2 Accountants to maintain financial records
• 4 Sales Executives responsible for marketing and advertising the restaurant
• 15 Chefs for preparing meals
• 10 Waiters to serve the customers
• 8 Cleaners to clean dishes and other facilities at the restaurant
• 7 Delivery Drivers to deliver BBQs to the local residents

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for next three years.

Financial Plan

The final thing to do before you think about how to start a barbecue business is to develop a comprehensive financial plan which will cover the detailed costs of startup.

8.1 Important Assumptions

The company’s financial projections are forecasted on the basis of following assumptions.

8.2 Brake-even Analysis

The following graph shows the company’s Brake-even Analysis.

The following table shows the company’s Brake-even Analysis.

8.3 Projected Profit and Loss

The following charts show the company’s expected Profit and Loss situation on the monthly and yearly basis.

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

The following table shows detailed information about profit and loss, and total cost of sales.

8.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

The following table shows detailed data about pro forma cash flow, subtotal cash from operations, subtotal cash received, sub-total spent on operations, subtotal cash spent.

8.5 Projected Balance Sheet

The following projected balance sheet shows data about total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities and capital.

8.6 Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, net worth.

Download BBQ Restaurant Business Plan Sample in pdf

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12 Tips for Hosting a Successful Summer Barbecue or Cookout

Warm temperatures and long days mean it's the perfect time to host a quintessential summer BBQ.

Jenn is a freelance writer for MarthaStewart.com.

With winter in our rear-view windows, it's time for summer and all of the fun activities that go along with it. One of the very first things that comes to mind is hosting backyard barbecues with friends and family.

But any gathering, regardless of its type, requires some forethought. "With hosting comes responsibility," says Jodi R.R. Smith, the owner of Mannersmith Etiquette Consulting, noting that any barbecue should be thoroughly thought-out and well-organized.

Ready to plan an epic barbecue that yields unforgettable memories with loved ones? Consider some of these expert tips, courtesy of etiquette experts, party planners, and caterers. Armed with these insights, you will be able to put together the backyard bash of the season.

• Jodi R.R. Smith , the owner of  Mannersmith Etiquette Consulting
• Lexi Ritsch , co-founder and director of catering and events at  Hamptons Aristocrat
• Thomas P. Farley, an etiquette expert and the founder of Mister Manners

Establish the Guest List and Send Invites

Make your guest list well ahead of time, and send your invitations out with enough notice so that guests can add the event to their calendars. Invites can be as informal as a phone call, text message, or evite, or you can get creative and send a DIY invitation that's paired with the theme of your BBQ.

Communicate With Attendees

Chances are, attendees will ask you what they can and should bring to your barbecue. Smith recommends taking them up on their offer and communicating any asks clearly. "From lawn chairs and beach towels to a change of clothing (if it is a pool party), sunscreen, and bug spray, eliminate the guests' guesswork by being clear on what you are providing in advance and [what you will need from them.]"

Make Sure You Have Enough Seating

DANA GALLAGHER

Once you have a rough idea of how many guests will be attending, plan your seating—this can be a mix of tables and chairs, Adirondack chairs around a fire pit, picnic blankets and floor cushions, etc. No one wants to be caught eating and standing up, so make sure to have enough seating to allow everyone to comfortably sit and eat.

Add Some Seasonal or Festive Decor

Get festive! Add some string lights for a glowing look after dark, throw down a red, white, and blue tablecloth for a Fourth of July-themed BBQ, and add some fresh flowers for centerpieces.

Purchase Eco-Friendly Party Supplies

Disposable but compostable is the way to go for barbecue utensils. Not only does this ensure that you won't have to clean up any broken glass or ceramic, but you also won't have to spend hours doing dishes. "There are so many amazing bamboo and wooden options for one-time use," says Lexi Ritsch, co-founder and director of catering and events at  Hamptons Aristocrat . "Line cute galvanized buckets with trash bags and let the guests do the clean up themselves!"

Prep Sides and Entrees Ahead of Time

To enjoy your guests and the party while it's happening, you'll want to prep side dishes and mains ahead of time. Sides like pasta salad, potato salad , and coleslaw can all be made the day before. Prep burger patties ahead, and marinate chicken earlier in the day so that all you have to do is throw them on the grill when it's dinner time.

Provide Day-Of Essentials

One thing to have on hand? Stain remover, says Thomas P. Farley, an etiquette expert and the founder of Mister Manners . "For the inevitable spill, splatter, or smudge, be sure to have ample stain remover on hand, along with cloth towels that can be used to blot, soak, or scrub as need be," he says. "Don't let your occasion go down as the one where they remember it mainly for the day they ruined their favorite pair of shorts."

It's also not a bad idea to have bug sprays on hand, if the party will be going into the dusk and evening hours when these bugs like to come out.

Offer a Self-Serve Bar

Keep your guests hydrated with a well-stocked cooler of water bottles and other non-alcoholic drinks. For something alcoholic, offer a big batch, self-serve mixed cocktail, like Martha's favorite rosé sangria or a fizzy fruit punch .

Set Out Some Easy Appetizers

A casual summer BBQ calls for easy, low-maintenance appetizers. Chilled shrimp cocktail , a creamy Greek layered dip , or a beautiful crudité platter offer guests a yummy snack before the main event.

Get Grilling

Pull out your prepped entrees and get them going on the grill. Some easy crowd favorites include grilled bistro burgers , BBQ chicken , or even grilled flank steak . If you have vegetarians attending, try making BBQ-pulled mushroom sandwiches.

Put Out Dessert

No backyard BBQ is complete without a sweet treat at the end. Try our no-bake blueberry cheesecake or cool everyone down with a layered ice cream cake. Have a fire pit? Break out the marshmallows and chocolate, and roast some s'mores .

Don't Forget to Recycle

When it's time to clean up, not every piece of trash should end up in the same bin. "Empty bottles and used cups should find an appropriate home in recycling containers, marked in such a way that the recyclables do not get mingled with regular trash," says Farley. "Make sure to designate someone to keep an eye on containers to ensure they are emptied before they overflow."

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Jolly Rogers Woodfired BBQ opens in Pacolet. What to know, when to go.

You won’t be asked to walk the plank at Pacolet’s newest restaurant, but your meal will be cooked over them.

Husband-and-wife team Josh and Jennifer Rogers opened Jolly Rogers Woodfired BBQ at 3999 Pacolet Highway on May 9. 

Josh is the pitmaster, having learned the craft 20 years ago from his co-workers at Gaffney Fire Department, while Jennifer brings her collection of tried-and-true sides and desserts to their roadside barbecue joint with a twist.

The restaurant is in the former home of the Warlocks Motorcycle Club. The building dates back to the 1940s. The Rogers worked for over a year to update the building and add on a smokehouse, where all of their meat is cooked over local pecan, wild cherry, oak, and hickory cuttings in their Lang 84 smoker. 

“It’s kind of an artisan thing,” Josh said of smoking with wood. “You’ve got to really know your craft and know what you're doing. It’s super easy to overcook or undercook anything if you're not very experienced with wood-fired cooking. And you can't replace the flavor that wood fire brings; you can’t duplicate that.”

A no-corners-cut menu

Pulled pork, chicken, brisket, ribs, and hot dogs with smoked chili are on the meat menu most days, which customers can pair with Jolly Rogers’ house barbecue sauce, a freshly-made Carolina vinegar sauce with red pepper flakes and a touch of tomato and house-made sides.

“We don’t take any shortcuts. We don’t even own a microwave here,” Josh said.

Jolly Rogers’ sides receive equal thought and care. Many of the recipes are family recipes passed down to Jennifer, including the slaw, which can be purchased as a side, and a sweet mustard barbecue sauce that she’s perfecting.

“My family had a restaurant in Pacolet in the 40s, and my great aunt gave me her mother’s recipes. The slaw is from her,” Jennifer said.

Traditional sides like baked beans and potato salad are on the menu, but so is some lighter fare, like salads and Jennifer’s Carolina Caviar, a bean salad with chickpeas and black beans in a light vinegar and honey dressing.

“Every time you go to a barbecue restaurant, (the food) is heavy, and we wanted just something different,” Jennifer said. 

Jolly Rogers’ signature dessert, Pecan Delight, will be coming soon, according to Jennifer. Until then, customers with a sweet tooth can try the banana pudding.

“It's got a homemade pecan crust and then it's a cream cheese whipped cream filling,” Jennifer said of the new dessert. “It’s really good. If you like pecans, you’ll love it.”

Prices at the restaurant are wallet-friendly, too. A half-pound of brisket is $13, a half-pound of pork is $8, and a rack of ribs is $25. If you want to make it a meal, you can add two sides and a drink for an extra $5. All drinks are $1 on their own.

Slow cooking, fast-growing

The Rogers plan to continue growing the business through the summer. 

After Memorial Day, customers will be able to purchase coffeehouse favorites, including lattes and cold brew, from the restaurant. They also have plans to build a small stage and fire pit area behind the restaurant and host live music on Saturday afternoons.

They’re also looking for ways to build on the piratical theme of their name, which is a tribute to Buds BBQ Shack in Spartanburg, run by a friend who also uses a pirate pig logo, and to Josh’s firehouse nickname. 

They hope to one day make their barbecue business even more homegrown.

“We have a little farm just around the corner here. We raise pigs. Eventually, we'd love to get where we can have our own pigs on our grill here and have farm-to-table barbecue,” Josh said. “We're trying to grow organically; not trying to get too busy too quick. Just build a good foundation and the rest will come.”

Get a plate

Jolly Rogers Woodfired BBQ is open Thursdays and Fridays from 11 a.m.-6p.m. and Saturdays from 11 a.m.-3 p.m. or until the barbecue sells out. 

Samantha Swann covers city news, development and culture in Spartanburg. She is a University of South Carolina Upstate and Greenville Technical College alumna. Contact her at [email protected]  or on Instagram at @sam_on_spartanburg.

This article originally appeared on Herald-Journal: Jolly Rogers Woodfired BBQ opens in Pacolet. What to know, when to go.

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The Unique Burial of a Child of Early Scythian Time at the Cemetery of Saryg-Bulun (Tuva)

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Pages:  379-406

In 1988, the Tuvan Archaeological Expedition (led by M. E. Kilunovskaya and V. A. Semenov) discovered a unique burial of the early Iron Age at Saryg-Bulun in Central Tuva. There are two burial mounds of the Aldy-Bel culture dated by 7th century BC. Within the barrows, which adjoined one another, forming a figure-of-eight, there were discovered 7 burials, from which a representative collection of artifacts was recovered. Burial 5 was the most unique, it was found in a coffin made of a larch trunk, with a tightly closed lid. Due to the preservative properties of larch and lack of air access, the coffin contained a well-preserved mummy of a child with an accompanying set of grave goods. The interred individual retained the skin on his face and had a leather headdress painted with red pigment and a coat, sewn from jerboa fur. The coat was belted with a leather belt with bronze ornaments and buckles. Besides that, a leather quiver with arrows with the shafts decorated with painted ornaments, fully preserved battle pick and a bow were buried in the coffin. Unexpectedly, the full-genomic analysis, showed that the individual was female. This fact opens a new aspect in the study of the social history of the Scythian society and perhaps brings us back to the myth of the Amazons, discussed by Herodotus. Of course, this discovery is unique in its preservation for the Scythian culture of Tuva and requires careful study and conservation.

Keywords: Tuva, Early Iron Age, early Scythian period, Aldy-Bel culture, barrow, burial in the coffin, mummy, full genome sequencing, aDNA

Information about authors: Marina Kilunovskaya (Saint Petersburg, Russian Federation). Candidate of Historical Sciences. Institute for the History of Material Culture of the Russian Academy of Sciences. Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail: [email protected] Vladimir Semenov (Saint Petersburg, Russian Federation). Candidate of Historical Sciences. Institute for the History of Material Culture of the Russian Academy of Sciences. Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail: [email protected] Varvara Busova  (Moscow, Russian Federation).  (Saint Petersburg, Russian Federation). Institute for the History of Material Culture of the Russian Academy of Sciences.  Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail:  [email protected] Kharis Mustafin  (Moscow, Russian Federation). Candidate of Technical Sciences. Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected] Irina Alborova  (Moscow, Russian Federation). Candidate of Biological Sciences. Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected] Alina Matzvai  (Moscow, Russian Federation). Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected]

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Out of the Centre

Savvino-storozhevsky monastery and museum.

Zvenigorod's most famous sight is the Savvino-Storozhevsky Monastery, which was founded in 1398 by the monk Savva from the Troitse-Sergieva Lavra, at the invitation and with the support of Prince Yury Dmitrievich of Zvenigorod. Savva was later canonised as St Sabbas (Savva) of Storozhev. The monastery late flourished under the reign of Tsar Alexis, who chose the monastery as his family church and often went on pilgrimage there and made lots of donations to it. Most of the monastery’s buildings date from this time. The monastery is heavily fortified with thick walls and six towers, the most impressive of which is the Krasny Tower which also serves as the eastern entrance. The monastery was closed in 1918 and only reopened in 1995. In 1998 Patriarch Alexius II took part in a service to return the relics of St Sabbas to the monastery. Today the monastery has the status of a stauropegic monastery, which is second in status to a lavra. In addition to being a working monastery, it also holds the Zvenigorod Historical, Architectural and Art Museum.

Belfry and Neighbouring Churches

Located near the main entrance is the monastery's belfry which is perhaps the calling card of the monastery due to its uniqueness. It was built in the 1650s and the St Sergius of Radonezh’s Church was opened on the middle tier in the mid-17th century, although it was originally dedicated to the Trinity. The belfry's 35-tonne Great Bladgovestny Bell fell in 1941 and was only restored and returned in 2003. Attached to the belfry is a large refectory and the Transfiguration Church, both of which were built on the orders of Tsar Alexis in the 1650s.  

To the left of the belfry is another, smaller, refectory which is attached to the Trinity Gate-Church, which was also constructed in the 1650s on the orders of Tsar Alexis who made it his own family church. The church is elaborately decorated with colourful trims and underneath the archway is a beautiful 19th century fresco.

Nativity of Virgin Mary Cathedral

The Nativity of Virgin Mary Cathedral is the oldest building in the monastery and among the oldest buildings in the Moscow Region. It was built between 1404 and 1405 during the lifetime of St Sabbas and using the funds of Prince Yury of Zvenigorod. The white-stone cathedral is a standard four-pillar design with a single golden dome. After the death of St Sabbas he was interred in the cathedral and a new altar dedicated to him was added.

Under the reign of Tsar Alexis the cathedral was decorated with frescoes by Stepan Ryazanets, some of which remain today. Tsar Alexis also presented the cathedral with a five-tier iconostasis, the top row of icons have been preserved.

Tsaritsa's Chambers

The Nativity of Virgin Mary Cathedral is located between the Tsaritsa's Chambers of the left and the Palace of Tsar Alexis on the right. The Tsaritsa's Chambers were built in the mid-17th century for the wife of Tsar Alexey - Tsaritsa Maria Ilinichna Miloskavskaya. The design of the building is influenced by the ancient Russian architectural style. Is prettier than the Tsar's chambers opposite, being red in colour with elaborately decorated window frames and entrance.

At present the Tsaritsa's Chambers houses the Zvenigorod Historical, Architectural and Art Museum. Among its displays is an accurate recreation of the interior of a noble lady's chambers including furniture, decorations and a decorated tiled oven, and an exhibition on the history of Zvenigorod and the monastery.

Palace of Tsar Alexis

The Palace of Tsar Alexis was built in the 1650s and is now one of the best surviving examples of non-religious architecture of that era. It was built especially for Tsar Alexis who often visited the monastery on religious pilgrimages. Its most striking feature is its pretty row of nine chimney spouts which resemble towers.

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• Kontinental Hockey League

Gagarin Cup Preview: Atlant vs. Salavat Yulaev

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Gagarin cup (khl) finals:  atlant moscow oblast vs. salavat yulaev ufa.

Much like the Elitserien Finals, we have a bit of an offense vs. defense match-up in this league Final.  While Ufa let their star top line of Alexander Radulov, Patrick Thoresen and Igor Grigorenko loose on the KHL's Western Conference, Mytischi played a more conservative style, relying on veterans such as former NHLers Jan Bulis, Oleg Petrov, and Jaroslav Obsut.  Just reaching the Finals is a testament to Atlant's disciplined style of play, as they had to knock off much more high profile teams from Yaroslavl and St. Petersburg to do so.  But while they did finish 8th in the league in points, they haven't seen the likes of Ufa, who finished 2nd. 

This series will be a challenge for the underdog, because unlike some of the other KHL teams, Ufa's top players are generally younger and in their prime.  Only Proshkin amongst regular blueliners is over 30, with the work being shared by Kirill Koltsov (28), Andrei Kuteikin (26), Miroslav Blatak (28), Maxim Kondratiev (28) and Dmitri Kalinin (30).  Oleg Tverdovsky hasn't played a lot in the playoffs to date.  Up front, while led by a fairly young top line (24-27), Ufa does have a lot of veterans in support roles:  Vyacheslav Kozlov , Viktor Kozlov , Vladimir Antipov, Sergei Zinovyev and Petr Schastlivy are all over 30.  In fact, the names of all their forwards are familiar to international and NHL fans:  Robert Nilsson , Alexander Svitov, Oleg Saprykin and Jakub Klepis round out the group, all former NHL players.

For Atlant, their veteran roster, with only one of their top six D under the age of 30 (and no top forwards under 30, either), this might be their one shot at a championship.  The team has never won either a Russian Superleague title or the Gagarin Cup, and for players like former NHLer Oleg Petrov, this is probably the last shot at the KHL's top prize.  The team got three extra days rest by winning their Conference Final in six games, and they probably needed to use it.  Atlant does have younger regulars on their roster, but they generally only play a few shifts per game, if that. 

The low event style of game for Atlant probably suits them well, but I don't know how they can manage to keep up against Ufa's speed, skill, and depth.  There is no advantage to be seen in goal, with Erik Ersberg and Konstantin Barulin posting almost identical numbers, and even in terms of recent playoff experience Ufa has them beat.  Luckily for Atlant, Ufa isn't that far away from the Moscow region, so travel shouldn't play a major role. 

I'm predicting that Ufa, winners of the last Superleague title back in 2008, will become the second team to win the Gagarin Cup, and will prevail in five games.  They have a seriously well built team that would honestly compete in the NHL.  They represent the potential of the league, while Atlant represents closer to the reality, as a team full of players who played themselves out of the NHL. 

• Atlant @ Ufa, Friday Apr 8 (3:00 PM CET/10:00 PM EST)
• Atlant @ Ufa, Sunday Apr 10 (1:00 PM CET/8:00 AM EST)
• Ufa @ Atlant, Tuesday Apr 12 (5:30 PM CET/12:30 PM EST)
• Ufa @ Atlant, Thursday Apr 14 (5:30 PM CET/12:30 PM EST)

Games 5-7 are as yet unscheduled, but every second day is the KHL standard, so expect Game 5 to be on Saturday, like an early start. 

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