wil's grill case study vrio analysis

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Wil's Grill

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Wil's grill description.

John Christ is an entrepreneur in his early 20's and the owner of Wil's Grill, a small street food business in Flagstaff, AZ, serving customers throughout Northern Arizona. The critical decision he must make is whether to expand in the street food business, add catering to his existing business, or do something else entirely different to make a livelihood. Wil's Grill was founded in January 2014. $129,000 in revenue had been recognized from January 2014 through December 2016. Wil's Grill was highly portable, and targeted two main markets: 1) college students who were tired of chain-based fast food and wanted good, reasonably priced, late night food, and 2) community events, where organizers and customers wanted reasonably priced, "clean", high quality street food. "Clean" food was characterized by locally produced, organic foods and sustainable practices. In January 2017, John had to decide how he was going to grow revenue if Wil's Grill was to provide him with a livelihood. He was determined to make a strategic decision to either expand his focus on the street food business upon which Wil's Grill was founded, add a catering business, or do something else. The Instructor's Manual offers suggestions for leading a class discussion of these alternatives using both a VRIO (Valuable, Rare, Costly to Imitate and Organized to Capture Value) framework and a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis framework to evaluate the current resources, capabilities, core competencies, and distinct competitive advantages for this small business. A Venn diagram is used to illustrate the differences between and transferability of resources and capabilities between the street food and catering segments. The Instructor's Manual provides Net Present Value and Breakeven analyses to quantify future revenue growth opportunities. This case provides an opportunity for identifying and defending the "best" strategic decision for this small business.

Case Description Wil's Grill

Strategic managment tools used in case study analysis of wil's grill, step 1. problem identification in wil's grill case study, step 2. external environment analysis - pestel / pest / step analysis of wil's grill case study, step 3. industry specific / porter five forces analysis of wil's grill case study, step 4. evaluating alternatives / swot analysis of wil's grill case study, step 5. porter value chain analysis / vrio / vrin analysis wil's grill case study, step 6. recommendations wil's grill case study, step 7. basis of recommendations for wil's grill case study, quality & on time delivery.

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Case Analysis of Wil's Grill

Wil's Grill is a Harvard Business (HBR) Case Study on Strategy & Execution , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Wil's Grill is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Wil's Grill case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Wil's Grill will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Wil's Grill case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Strategy & Execution, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Wil's Grill, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Wil's Grill case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Strategy & Execution Solutions

In the Texas Business School, Wil's Grill case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis. We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Wil's Grill

Step 1 – Problem Identification of Wil's Grill - Harvard Business School Case Study

The first step to solve HBR Wil's Grill case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Wil's Grill is facing right now. Even though the problem statement is essentially – “Strategy & Execution” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Wil's Grill, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Wil's Grill. The external environment analysis of Wil's Grill will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Wil's Grill case study. PESTEL analysis of " Wil's Grill" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Wil's Grill macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Wil's Grill

To do comprehensive PESTEL analysis of case study – Wil's Grill , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Wil's Grill

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Government policies have significant impact on the business environment of any country. The firm in “ Wil's Grill ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Wil's Grill is operating, firms are required to store customer data within the premises of the country. Wil's Grill needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Wil's Grill has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Wil's Grill in case study Wil's Grill" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Wil's Grill in case study “ Wil's Grill ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Wil's Grill in case study “ Wil's Grill ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Wil's Grill ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Wil's Grill can compete against other competitors.

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Wil's Grill case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Wil's Grill needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Wil's Grill

Social factors that impact wil's grill, technological factors that impact wil's grill, environmental factors that impact wil's grill, legal factors that impact wil's grill, step 3 – industry specific analysis, what is porter five forces analysis, step 4 – swot analysis / internal environment analysis, step 5 – porter value chain / vrio / vrin analysis, step 6 – evaluating alternatives & recommendations, step 7 – basis for recommendations, references :: wil's grill case study solution.

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Wil s Grill Case Analysis and Case Solution

Posted by Peter Williams on Aug-09-2018

Introduction of Wil s Grill Case Solution

The Wil s Grill case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Wil s Grill case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Wil s Grill case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution.

The case solution first identifies the central issue to the Wil s Grill case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved.

Problem Identification of Wil s Grill Case Solution

Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by Wil s Grill is identified through reading of the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these.

Analysis of the Wil s Grill HBR Case Study

The objective of the case should be focused on. This is doing the Wil s Grill Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found.

• In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study.
• The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation.
• Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation.

SWOT analysis of Wil s Grill

An important tool that helps in addressing the central issue of the case and coming up with Wil s Grill HBR case solution is the SWOT analysis.

• The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of Wil s Grill.
• Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue.

Therefore, the SWOT analysis is a helpful tool in coming up with the Wil s Grill Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used.

Porter Five Forces Analysis for Wil s Grill

Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Wil s Grill operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions.

• These are the threats that the industry faces due to new entrants.
• It includes the threat of substitute products.
• It includes the bargaining power of buyers in the industry.
• It includes the bargaining power of suppliers in an industry.
• Lastly, the overall rivalry or competition within the industry is analysed.

This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective.

PESTEL Analysis of Wil s Grill

Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases.

• The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry.
• Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question.
• These factors are also responsible for the future growth and challenges within the industry. Hence, they should be taken into consideration when coming up with the Wil s Grill case solution.

VRIO Analysis of Wil s Grill

This is an analysis carried out to know about the internal strengths and capabilities of Wil s Grill. Under the VRIO analysis, the following steps are carried out:

• The internal resources of Wil s Grill are listed down.
• Each of these resources are assessed in terms of the value it brings to the organization.
• Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors.
• Each resource is assessed whether it could be imitated by competition easily or not.
• Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not.

The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage.

Value Chain Analysis of Wil s Grill

The Value chain analysis of Wil s Grill helps in identifying the activities of an organization, and how these add value in terms of cost reduction and differentiation. This tool is used in the case study analysis as follows:

• The firm’s primary and support activities are listed down.
• Identifying the importance of these activities in the cost of the product and the differentiation they produce.
• Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities.

Recognizing value creating activities and enhancing the value that they create allow Wil s Grill to increase its competitive advantage.

BCG Matrix of Wil s Grill

The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows:

• Identify the relative market share of each strategic business unit.
• Identify the market growth of each strategic business unit.
• Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate.
• Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix.

The strategies identified from the Wil s Grill BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting.

Ansoff Matrix of Wil s Grill

Ansoff Matrix is an important strategic tool to come up with future strategies for Wil s Grill in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products.

• The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy.
• The organization can develop new products for the existing market. This is known as product development strategy.
• The organization can enter new markets with its existing products. This is known as market development strategy.
• The organization can enter into new markets with new products. This is known as a diversification strategy.

The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take.

Marketing Mix of Wil s Grill

Wil s Grill needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis.

• Analyse the company’s products and devise strategies to improve the product offering of the company.
• Analyse the company’s price points and devise strategies that could be based on competition, value or cost.
• Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements.
• Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products.

Wil s Grill Blue Ocean Strategy

The strategies devised and included in the Wil s Grill case memo should have a blue ocean strategy. A blue ocean strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives the organization a competitive advantage over other firms, unlike a red ocean strategy.

Competitors analysis of Wil s Grill

The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of Wil s Grill looks at the direct and indirect competitors within the industry that it operates in.

• This involves a detailed analysis of their actions and how these would affect the future strategies of Wil s Grill.
• It involves looking at the current market share of the company and its competitors.
• It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc.
• It also should look at the potential opportunities and threats that these competitors pose on the company.

Organisation of the Analysis into Wil s Grill Case Study Solution

Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the Wil s Grill case answers. These are usually in the form of strategies that the organisation can adopt. The following step-by-step procedure can be used to organise the Harvard Business case solution and recommendations:

• The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these.
• The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the Wil s Grill Case Study Solution that the business unit should focus on costs.
• The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved.

The case study analysis and solution, and Wil s Grill case answers should be written down in the Wil s Grill case memo, clearly identifying which part shows what. The Wil s Grill case should be in a professional format, presenting points clearly that are well understood by the reader.

Alternate solution to the Wil s Grill HBR case study

It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for Wil s Grill is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations.

Implementation of Wil s Grill Case Solution

The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the objectives. It also lays down the changes needed to be made as well as the assumptions in the process.

• A proper implementation framework shows that one has clearly understood the case study and the main issue within it.
• It shows that one has been clarified with the HBR fundamentals on the topic.
• It shows that the details provided in the case have been properly analysed.
• It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented.
• The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the Wil s Grill Harvard case is complete and properly answered.

Recommendations and Action Plan for Wil s Grill case analysis

For Wil s Grill, based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows:

• Wil s Grill should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL.
• Wil s Grill should enhance the value creating activities within its value chain.
• Wil s Grill should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis.
• To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market.

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Wils Grill Problem Statement

The problem statement refer to the concise description of the issues that needs to be addressed. It identifies the issues or gap between the current and desired type of the organization, and thus requires to be stated in order for the management to look for change. The main idea of the problem statement is to answer the 5 w’s that include the answering who, what, where and why, to allow the organization resolve the problem, by stating it in clearly in 2 to 3 lines.

In recent period, the problems statement  are widely used by the firms to allow the management execute the improvement process or identify the loopholes that are effecting the overall performance or profitability of the company. Moreover, the problem statement allow the management to trim down the symptoms of the problem an organization is facing and look on to the real problem that is causing the damage to any specific aspect of the company.

Basically, developing a Wils Grill problem statement is an extensive process and requires the proper brain storming of the teams in order to identify the underlying loopholes or inefficiencies within the organization. Also, it offers the specific insights to the management in understanding and looking at the factors that have been hidden from the management sight, effecting the performance slowly and gradually.

Apart from this, while developing the problem statement, it is important for the     Problem statement to be clear and concise. Such is due to the fact, that it allows the management, stakeholder to quickly understand the finding and also look on the main problem, rather getting entangled in the symptoms of the problem. The conciseness of the problem statement is the key, as it allows the reader to quickly understand the issue.

Moreover, clarity of the Wils Grill problem statement is important to maintain, in order to avoid the misunderstanding between the shareholders and stakeholders. The clear problem statement is developed by stating the factors and the operations getting effected and its overall impact on the organization specific the areas, such as Profitability, sales or brand equity. Also, the purpose of the problem statement is to describe the external environment and its effect on the overall organization in short and long-term. Moreover it also delineates the impact of such changing factors on the users, and other stakeholders.

Many times, under the case analysis, the purpose of the problem statement is to improvise the current state of the organization through pursuing innovation or other changes. hence ins uh cases, the direct problem is no the ultimate organization factors but the process implementation that is needed to e in lace, in order to bring change , avoiding the upcoming risk and hence sustaining the competitive edge in the market (Spradlin, 2012).

Furthermore, the establishment of the problem statement, allows the organization and the management teams to work in a specified direction. Such is important in order to allow the organization move in a specified direction, reducing the chances of deviating From the actual path. Also, it offers the benchmark to match the desired condition of the organization, hence putting the efforts of the team in the right direction.

Yet, it is important to note that, the good problem statement does not delineates the solution or the symptoms of the problem, but it clearly states the gap that lies within the organization. Moreover, it is also determined, that a clear problem statement is half of the solution, hence it is important To state the problem correctly.

In addition, the problem statement is a group process, and hence requires a detail understanding of the issues the organization may be facing, by all members in the team. This will allow the team to develop a better solution plan addressing all the factors and considering all the risk associated with it.

Perhaps, stating the problem statement is not just writing the fact, it’s more about the factors that are effecting or may affect the organization in long term, therefore, while developing the problem statement, the factors such as human resource skills innovation, technology, change resistance are considered, that have a direct effect on the organization or is hidden cause of the problem. It is important to note, that the problem statement can cover tangible or intangible issue but it needs to have a clear relationship with the organization end goal.

In addition, while stating the problem statement, the aim of the management is to see the mission and vision of the company and then analyze the current state of the organization, such also allow the right identification of the problem and the lead to the development of concrete problem statement.

All in all, the problem statement gives a direction to the organization in understanding the right solution path and also development of the solution sets in order to overcome the current issues that are deteriorating the organizational performance or productivity. Perhaps, while writ the problem statement, it is important to consider the small factors that are often overlooked such as the intangible factors that effects the productivity of the organization in the long-term.

Wils Grill SWOT analysis

The acronym Wils Grill SWOT stands for strength, weakness, threats and opportunities. It is a useful tool that is widely used for strategic planning and management in many organizations. It is effectively used in building strategies for the organization to maintain its competitiveness in the market. It is simple yet powerful tool that help the organization in identifying its existing resources, capabilities, deficiencies, the existing opportunities and threats prevailing in the market.

It is a strategic planning framework that is commonly used to evaluate the organization, a plan, business or any other project. It helps in determine the organizational and environmental factors that could affect the decision to be made. It is carried out to analyze the position of an organization in in the market compare to its competitors and the major factors that are affecting the competitiveness before crafting any business strategy.

Wils Grill SWOT analysis mainly have two dimensions internal and external dimensions. Internal dimension includes all the factors that could affect the organization which is the strength and the weakness while the external factor includes the environmental factors that is the opportunities and the threats.

Components of SWOT analysis

Wils Grill SWOT analysis is a process that include four areas that are further divided into two dimensions i.e. internal and external factors. In SWOT analysis the strong and weak aspect of an organization is determined by evaluating the elements within the environment while the opportunities and threats of an organization are determined by examining the element outside the environment. In this way SWOT allows the comparison of organization’s resources and capabilities with the competitive environment in which it is operating.

Structure of Wils Grill SWOT analysis

In order to carry out the analysis it is important to understand each element of SWOT i.e. strength, weakness, opportunities and threats.

Wils Grill Strength

Strength is a characteristic that adds value to something by making it more special, unique and advantageous when compared. In this element of SWOT the abilities and the key properties of organization are discussed that gives an organization an advantage over other organizations by making it more competitive. It defines the characteristics and situations of an organization which makes it more effective and efficient when compare with its competitors.

It defines the areas in which the organization hold a command or is good at doing it and that provides the organization and important capability. It can be a skill, a resource, image, market leadership, relation with buyer or supplier or any other advantage relative to its competitors that fulfill the needs of the market by providing the organization with a comparative advantage.

Wils Grill Weakness

Weakness refer to the situation in which the existing capabilities and the resources the company holds are weaker or not sufficient compared to others organizations in the market. In other words it means the aspects in which the organization is less efficient and needs to improve in order to align with the market trends. As these aspects negatively affect the overall performance of the organization by making it weaker compared to its competitors.

These are the factors that an organization lacks and does poorly in comparison to the organizations operating in the same market at the same level. It is a deficiency or limitation of resources, capabilities, skills that majorly affect the organizations effective performance. Management capabilities, Facilities, financial resources, marketing skills and the weak brand image can be the sources of weakness.

Wils Grill Opportunities

Opportunity is an advantage and the driving force for an organization. It is the convenient time or situation that is present in the environment and will help the organization in achieving its goals. It is a factor that contribute positively towards the growth of the organization. It is a condition existing in the external environment that allow the organization to take an advantage of the organizational strengths, and help in overcoming the weaknesses and to neutralize the threats present in the environment.

Wils Grill Threats

Wils Grill Threats are the factors that prevent the organization from the actualization of an activity. It is an unfavorable situation that exist in the environment making it difficult for the organization to achieve its defined goals. It is a situation that arises as a result of the changes that took place in the immediate or distant environment, preventing the organization from maintaining its existence and superiority in the growing competition and are disadvantageous for the organization.

All the environmental factors are consider as a threat to an organization that could affect the efficiency and effectiveness of the organization.

Limitations of Wils Grill SWOT analysis

However there are certain limitation attached with it. The Wils Grill SWOT analysis is only a one stage of the business planning process and do not provide the organization with an in-depth analysis or research that could lead to a firm decisions. Apart from this it only cover the issues that are definite and doesn’t priorities them. In addition to this it does not provide any solution or alternatives decisions. As a framework, SWOT does processes a value but it doesn’t provide the organization with any specific direction on how the key aspects can be identified.  It significantly rely on the capabilities of the manager that how effectively it can prioritize and determine the most important element. Another limitation associated with SWOT analysis is that it provide equal weight to each factor regardless of their impact or relevancy.

Wils Grill Porter’s Five Forces

Wils Grill Porter five forces reflects the competitive environment of an industry. It is a strategic tool that is used to avoid or minimize the risk of losing the competitive edge that the organization has and to ensure the profitability of the products in the long run. The company holds its vision closely as it allows them to orientate its innovation in terms of choices regarding the investment and strategies. Within the industry the businesses profitability is dependent upon the following forces:

• Competitive rivalry
• Threats of new entrants
• Threats of substitute
• Bargaining power of suppliers
• Bargaining power of customers

Structure of porter’s five forces analysis

Wils grill competitive rivalry.

The competition among the firms help in identifying the lucrativeness of an industry where companies are competing hard in order to maintain their power within the industry. The Wils Grill competition is moreover on basis of diversity, the development within the sector and the barriers related to entrance in the market. The competitive rivalry is the analysis of the brands and the product, its strengths and weakness along with the strategies, competitors and the share in the market.

Threat of new entrants

It is in the favor of the companies that exist in the market to create barriers for the new entrants to prevent them from entering into the industry. The organizations could be the new companies or the companies that are planning to diversify itself in the market. The barriers can be both industrial and legal. Apart from this the size and the reputation of the companies that are already operating in the market also play an important. Furthermore the cost related to the entry, access to raw materials, barriers related to culture and technical standards also play a major role and can affect the decision of the new entrants in the market.

Threat of Wils Grill substitute products

The Wils Grill substitute products are an alternatives that are available in the market at comparatively better prices. Such products prevail due to the technological and innovative advancement. Due to which the products being produced by the companies that are already existing in the market and is using the same technology are than replaced by the other company’s products that are comparatively better in terms of price and quality and are being produced from sectors with significant profits. The substitute products are dangerous as the companies are under constant threat of being replaced.

High threat of substitute leads to low profitability as it limits the industry profits by placing a price ceiling due to the fear of being substituted by other product. Apart from this it also affect the growth potentials of the industry as a whole but reducing the profitability margins.  

Bargaining power of suppliers Wils Grill

Powerful suppliers possess Wils Grill more power to capture significant value for themselves by demanding high prices while limiting the quality and the quantity of the product or services or by transferring the cost on the participant of the industry. Many condition imposed by the suppliers generally include the increase in price while compromising the quality and quantity.

A bargaining power of a supplier in the market is strong if:

• It is more concentrated than the industry it is selling to.
• It is not heavily relying on the industry for its profits
• If the participants in the industry have to incur high cost for switching suppliers or the firms are located adjacent to the suppliers manufacturing facilities.
• The product being offered by the suppliers are highly differentiated.
• And when there is no close substitute available for the products being supplied by the suppliers.

Wils Grill Bargaining power of customers

The buyers having strong bargaining power can highly influence the profitability of the suppliers operating in the market by imposing condition that are not much favorable for the suppliers in terms of price, quality or service. Therefore choosing clients often become crucial for the organizations as to avoid the situation of being highly depended on the buyers. The level of interest and concentration of buyers toward the product gives them more or less power.

Powerful buyers could flip the side of the powerful supplies by forcing the prices to move downwards and by demanding high quality and services by creating a competition between the participants in the industry on the basis of price and quantity. Customer are deemed strong if they contain negotiating leverage specifically if the industry is sensitive to price, the buyers can pressure suppliers for further price reductions.

The customer are assumed to have strong buying power in case:

• If the number of buyer are limited or each of the buyer purchases large quantity relative to the size of the suppliers.
• The products in the industry are standardized or are undifferentiated.
• The cost of switching is comparatively low.

Limitations of Wils Grill Porter’s five forces

Though the model from a strategic point of view is an important tool but there are certain limitation associated with the application of the porter five forces model. The framework use a classic perfect market and relatively a static structure of market i.e. it only incorporates the aspects of the present day and only incorporate the events that took place within the short term period. Apart from the model only provide the overview of the environment and does not define the industry clearly.  As it can be difficult to group the companies having similar business lines and to call it an industry. Therefore Porter framework due to its limitation is too inert to be depending upon outside the short term to medium, term objectives.  It emphasizes more on external factors and ignore the specific factors that are more specially related with the firm. The model doesn’t incorporate new business model and the changing dynamics of the market and the impact of globalization. Moreover it does not consider non-market forces.

Wils Grill PESTLE Analysis

Wils Grill PESTLE analysis is one the significant and widely used tool or framework mostly by organizationswith the intent of considering the market environment before commencing the process of marketing. In fact, the analysis of the environment needs to feed all planning aspects as well as it should be continuous. The internal environment of an organization includes internal customers or staff, wages, office technology and finance etc. whereas the micro environment includesthe external customers of an organization, distributors or agents, competitors and suppliers. Additionally, the macro environment includes legal and political factors, sociocultural forces, economic forces and technological factors.

PESTLE Analysis

For the purpose of maximizing the benefits of such analysis, it is important that it should be used on regular basis so that an organization would be able to identify the trends. The effect of the particular external factors or forces might have extreme consequences for the specific department or divisions, also the analysis better helps companies in clarifying the needed or required changes, thus identifying the potential options (Norton, 2008).

The factors or forces are discussed below;

Political forces:

These are the forces that tends to be altered by the influence of government on the infrastructure of country. The political factors may involves environment regulations, employment laws, tariffs, tax policy, trade restrictions, political stability and reforms. It is noteworthy, that the charities needs to be included where a government are not willing services and goods to be provided.

Economic factors:

The Wils Grill economic factors or forces involves interest rates, inflation, and growth of economy, cost of living, working hours, wage rate and exchange rates. Combining these factors, it last greater and inevitable impact on organization.

Social factors:

The culture or social influence on certain businesses vary from country to country. It is significant to consider these factors. The social factors includes safety and health consciousness, various demographics, population growth rates and cultural aspects.

Technological factors:

Notably, Wils Grill technology is one of the most important way of being competitive in the highly competitive market arena. Not only this, it drives globalization, the factors includes environmental and ecological aspects, and available services as well as products. An organization should innovate and be compatible with the technologies.

Legal factors:

The Wils Grill legal factors involves the certain laws and regulations which might effect on the business operations of an organization. It also includes impending and current legislation that tends to impact on the industry in areas including competition, employment, safety and health. An organization should consider the influence of the national and international laws where the organization would originate the business operations.

Environmental factors:

The Wils Grill environmental factors include all those factor lasting impact or influence, the surrounding environment most likely determine environmental factors. The factors involves awareness of the seasonal or climate change or terrain variation. The analysis of the environment including internal and external elements is vital for organization since it impacts on the performance of an organization.

Limitations of Wils Grill PESTLE:

The limitations are discussed below;

• The external factors are dynamic and can be change at a rapid pace. Overtime, the changes might be occur in less than one day, therefore the companies should make it tricky in order to predict how and why these forces might influence the future or present of the certain project.
• There are many occasions, in which the environmental changes have an adverse influence on the project that might not be noted in the initial stages of project, indicating that the uncertainty sis still there even after the pestle analysis have carried out. This in turn might defeating the prime reason of the pestle analysis.
• The usual or common procedure for pestle analysis is presenting a simple list of the environmental factors affecting the project. Until& unless, the organization critically examine the attributing factors, the analysis’s findings does not seem to be of greater value or consideration.
• The analysis is supposed to be insufficient for the strategic planning objective, since it likely scans the externa environmental, whereas avoiding the competitive scenarios and internal environment. Nonetheless, the analysis needs to be conjunction with other frameworks such as S-W-O-T analysis in order to get a more realistic picture.

Wils Grill Conclusion

To conclude, PESTLE analysis is considered as an effective tool of planning and it offers viable and effective technique foranalyzing and scanning the operating environment of an organization. The effectiveness of the analysis highly depends on the accuracy of the collected data, updates to accommodation changes in timely manner and other tools trimming down the PESTLE limitation to some extent.

Wils Grill VRIO Analysis

The Wils Grill VRIO analysis is basically the extension of the Wils Grill PESTEL analysis, which allows the oragnation to understand the resources, competitive edge, value proposition and its value in the market. The Basic idea of the Wils Grill VRIO model is to analyze the factor that are valuable for the organization. Such may include the supply chain efficiency, value chain maintenance, technology or other factors, that offer value to the company and in return allows the organization to offers similar value to the customer.

In addition, it also analyze the factors that are Rare within the organization. Such analysis of the compatibilities or capacities is important, as it allows the organization to develop the sustainable competitive edge over it. The value factor analysis of the organization gives an eye opening view to the management and also offers the solution on where the organization may build the market utilizing the area value creation factors

Moreover, it also determines the Imitable factors. These are the factors that are easily imitable by the organization (other players) and thus needs to be considered. In addition, the imitable factor also outlines the factors that are inimitable by the other organization. These in-imitable factors allows the organization to developed the sustained competitive edge in the market and hence enhances the chances of sustainability ion the long-term.

Lastly, Organization factor includes the resources and functions that are offering certain value to the company. This determination of organization allow to the company to understand what additional things or function is required to be in place, or needs to be improvised in t=long term.

All in all, the advantage of using the VRIO analysis is to determine the sustained competitive edge in the market. Such determination is important for the organization to expand in the market and continue its operations with sound profitability. In addition, it offers clear view what are the factors that are valuable and inimitable o can be easily imitated in the long-term, thus preparing the organization to either use the valuable factor to delight the customer and develop a sustained competitive edge, or enhance its value and oragnation strengths to develop a strong competitive edge in the market, which is important to develop and maintain in order for the organization  to remain profitable and allow the maintenance of market share in the long-term (Hille, 2015).

Wils Grill Financial Analysis

Wils Grill Financial analysis is the assessment of the stability, viability as well as profitability of a sub-business, business or project. It is the process that is widely used for identifying the financial weaknesses and strengths of the corporations, this can be done by building the relationship between items of the profit & loss account and balance sheet. It can be used for examining the business operations from the variety of perspective for determining the ways that can be used to strengthen the business and understating the greater financial condition or situation. The process scan the financial statement to evaluate the relationship the disclosed items. In other words, the analysis keep focusing on the past performance evaluation in terms of profitability, liquidity, growth potentiality and operational efficiency. The analysis of the financial statement involves the methods use in interpreting and assessing the outcome of the current and past financial position or performance since they associate to particular interest factors in investment decisions. Thus, the analysis of the financial statement is important mode of assessing the past performance as well as planning and forecasting the future performance.

Elements Assessed By Financial Analysts:

The elements are listed below;

Profitability: the financial analyst generally assess profitability of an organization since it is the ability allow organization sustaining growth and earing income in both long term and short term. A degree of profitability of an organization highly depends on the income statement reporting on the operations results of company.

Solvency: it is the ability of an organization paying off its liabilities or obligations to third parties or creditors in long term. The solvency depends upon the balance sheet of company indicating the company’s financial condition at a given period of time.

Liquidity : it is the ability of an organization satisfying immediate obligations, maintaining positive cash flows and it most likely based on the balance sheet of company depicting the financial condition of organization.

Stability: the ability or an organization to remain in the business for the longerperiod of time without sustaining significant losses while conducting the business operations. By assessing the stability of the company needs use of balance sheet and income statement as well as non-financial and financial indicators.

Users of Wils Grill Financial Statement Analysis

The users of the financial statement are listed below;

• Management: the controller of the company most likely prepares the ongoing analysis of the financial results of companyin relation to the unseen operational matrices by outside entities.
• Investors: both prospective and current investors tends to examine the financialstatements for leading the ability of company to continue generating cash flows, issuing dividends and growing at historical rate.
• Creditors :one who has landed funds to the organization likely show his interest in its ability paying back the debt, thus keep focusing on measures of cash flows.

Types of Wils Grill Financial Analysis

            Financial ratios:

Significantly, creating the financial ratio add meanings to the accounting and financial data of the business. Therefore, being the use of the financial ratios would provide assistance thereby leading to the overloaded information. Theratios are sub-divided into the major groups that tend to cover the financial areas.

The sales amount of an organization depicts the business size. The sales implications for the selling and purchasing power, economies of scale and amount of market share. The % change in sales invocates that how rapidly or quickly the sales has been growing over the period of time, thus leading to answer the question regarding growth in relation in competitors and general economy.

Profitability:

It is significantlyimportant for companies measuring profit in context, for example; if it is stated that the company has generated 10% profit returns and did not ensure the provision of profitability-oriented information but in case if the company had make a 10% gross profit or return on equity, then the profit term would give meaning. The ration lay under profitability are discussed below;

Return on assets (ROA): it is one of the most commonly and widely used performance measure of an organization. The return on equity likely measures the profit amount that had generated by assets. It is used with the intent of analyzing that how well an organization have put their assets to work comparing to other competitors.

Return on equity (ROE): This performance measuring parameter measures the return that the company has earned in relation on the owner funds. The matric can be adjusted for thepurpose of reflecting the average equity amount being employed during the span of year, giving the more accurate and realisticpicture of how the organizationhas been performing throughout the year.

Gross profit margin (GPM): it is also referred to operating profit margin. It is most common use with the objective of assessing the business model and financial health of company through revealing the remaining portion of money from revenues after deducting cost of goods sold.

Operating return on total assets (ORTA): this matric most commonly provides better way of looking at the ability of the organization to generate profit returns from the principle or core activities since it does not involves other expenses including interest expenses not it includes marketable securities income, interest income or onetime extraordinary transaction.

Asset Management – Wils Grill

The ratios under asset management includes current asset turnover, day’s receivable, days of inventory and inventory turnover.

            Asset turnover: this measure is widely used in order to measure the ability of the company in generating sales from the fixed assets. Not only this, it also indicates that an organization has a lot unproductive assets for instance inventory, receivables, equipment and plant for its current sales’ level.

Fixed assets turnover : it is supposed to be vulnerable to the asset valuation issue. It is most important ratio in companies which are capital intensive. It is comparatively low importance for the companies with minimum need for capitals such as leased retail operations and wholesale distribution. In case an organizationis decreasing fixed asset turnover so it means that the production has been running at lower than capacity.

Current asset turnover: it measures the current asset level that is require for supporting sales.

Day’s receivables: it is the measure of how long will it takes for an organization collecting bills owing to it. The collection time is measured by days receivables on credit sales.With increasing day’s receivable, the company would need more working capital. The credit policy of an organization last greater impact on the day’s receivables. It is important to note there that it also highlights the needs to beaware of keep emphasizing on the company’s specific concerns without appreciate secondary influence on other ratios.

Days of inventory: it is the indication of how the company efficiently managing inventory. The inventory amount can be monitored by analyzing day’s inventory ratio.

Wils Grill Financial Structure

Financial leverage multiplier : it is the connection between return on equity and return on assets of an organization. It provides the way of looking at the relative equity and debt amount that has been using by company in order to finance the assets.

Current debt to equity ratio: it is the mix if the debt of an organization. In case of high current debt to equity ratio, it means that the company would be in problematic situation while paying its bills.

Equity turnover : in case of high debt to equity ratio, it might because of the too little equity or too much debt burden on an organization. In case of high equity turnover ratio, indicating that the shareholders have efficiently used equity.

DuPont’s Wils Grill Profitability Model

It is considered as the best model as it does not reveal anything regarding the liquidity of an organization. Also it likely reveals about the organization’s expense. One of the unavoidable advantage of this model is thatit has begun establishing benchmarks – across companies and over the period of time which can be used for flagging the potential issues areas where more than one ratios are reflecting the key problem or issue.

Trend or Percentage Wils Grill Analysis

The useful snap shot can be taken by analyzing the financial condition of an organization in a particular time period. Also, there are many questions that can be bets answered by comparing the figures in percentages. For instance; which are the areas of company getting stronger or weaker? Which areas are in need of immense attention? Etc. for the purpose of answering these type of question, it is important for organization recasting the financial statement in to the percentage terms. The major advantage is that it enables the significant comparison between time periods. There percentages are most likely providing analysts or managers with the fast or rapid way for finding key issues or problems. Additionally, the attention can be paid to certain weakness and strengths through seeing the appropriate changes over the period of time.

After considering the major top problems, the business analysts or managers would then be able maximizing the shareholder’s wealth.

Comparative Wils Grill Analysis

The evaluation of the performance of company is often easier in case of having benchmark or standard performance for the comparison. The suitable benchmark can be found with some problems such as unique attributes problem and averages problem etc. it is not appropriate setting an average as an objective. An upper performance quantile can be the most appropriate performance standard (D’Aveni, 2007)

Operational Wils Grill analysis

The assessment of the operational efficiency in the initial stage as a whole for business or any of the business sub-division is likely performed through a percentage analysis of income statement. Individual expenses or cost items are associating to gross sales revenue adjusted for all allowances and returns. The sales’ common base permitting a ready comparison between key expenses from time to time against industry databases and competitors in the market over longer stretches of time

Cost of goods sold and gross margin analysis: in operational analysis the most commonly used ratios involves the calculation of the cost of sales as a percentage of sales. The ratio depicts that the magnitude of the cost of services provided or cost of good manufactured or purchased in relation to gross profit or gross margin left over for operating profit and expenses. It is noteworthy that the gross margin reflect the relationship of volume, price and cost. A change in the gross margin might derived from the combination of the changes in the product’s selling price, manufacturing cost level for the product and the variation in the business’s product mix.

Contribution analysis : this analysis is mainly used for the internal organization’s management, even though it is increasingly applied in broader analysis of financials, it includes relating sales to the individual product group’sor total business contribution margin. Such type of calculation needs very selective estimate or analysis of the variables and fixed cost or expenses of the company while taking into consideration the operating leverage effect.

Wils Grill Market Indicators

There are two equally important ratios used as indicators of the values of stock market.

the simple relationship between current stock market price and expected or current earnings per share is often quoted by both owners and management.  The earnings multiplier ratiois considered as a broad indicator of how the earnings performance and prospects of organization is judged by the stock market. The straightforward calculation related the common share current market price to the most recent available EPS on the yearly basis.

Relative movements in price: targeting for the purpose of creating the shareholder value depends on the relative performance of price. The movement in price are likely expressed in mentioned ratios and absolute dollar terms. While the typical investor shows their greater interest in absolute change in shares value, the insights from the stock performance to the appropriate average and to the market for some industries are supposed to be helpful to assess the company’s particular trend (Rappaport, 2010).

Value drivers : in recent time, the approach that has been significantly gaining the increased recognition is identifying the key elements standing out as vital in shareholders value creation of the specific organization. From the standpoint of owners, the key value drivers may be the growth potential company’s key services and products, key technology capabilities providing the competitive edge, superior process’s cost effectiveness as well as the strategic differentiated positioning. Combining all of these lasting inevitable impact on the expectations of market regarding the cash flow generation and future success of the company.

Value of firm: this is the most common concept recognizing the components of capital structure of an organization debt and equity are tends to be values separately in the market. The formula for calculating the value of firm is showing value of the shares of company is the function of the firm’s total value less debt value (Harms, 2015).

By having a closer look over the matrices used for financial analysis, it is to say that the financial statements holds notable importance because it evaluates the management performance, plans and corporate strategy for future.

In addition, the financial analysis helps companies in making the more informed decisions for the firm. The underlying objective of the financial analysis is organizing the financial statement as well as other accounting data of an organization enabling the comparisons with other companies, also enabling to accurately evaluate raw data. In short, it provides the basis to company’s executive, analysts and manager of making the company profitable in forthcoming years (Helfert, 2017).

Alternatives

The particular section deals with the different ways the problem can be resolved. In particular section, the management/teams develops different options through which the problem can be resolved. Many times these options are already in hand with the management or re-developed from the scratch through strong brain storming.

In typical situation, there are three options that are developed in by the organization to deal with the given problem. The options developed entails and includes the maximum factor that the organization should analyze or achieve, thus offering great value.

While developing The Alternative, the following factor are taken in account, in order to develop the best alternative that may resolve the problem effectively.

These factor includes the consideration of the following:

Reliability

Invulnerability, compatibility, reversibility, wils grill cost:.

The cost includes if the option proposed is cost effective or can be afforded easily by the company without effecting the overall profitability and other operations of the company. The consideration of cost is important in the alternative generation in order to attain the maximum feasibility with overall business strategy and the budget allocated.

The reliability factor includes if the option developed is successful or has the successful track record in the past or with the pats companies. Such is important to analyze or else it would lead to failure.

The Invulnerability of the option is also analyzed, in order to understand the sustainability of the option if the one part factor is missing so to understand the suitability of the option.

The merit factor, outlines if the option really resolving the issue or aligned with the given situation.

The simplicity factor analyses if the option proposed is easy to implement. Because adopting or proposing an alternative that is difficult to implement or takes a lot of resources with no definite outcomes is vain.

In addition, the compatibility of the option is also analyzed, in order to understand if the given option is aligned and compatible with the procedures of the organization. Such factor analysis is important in order to avoid any resistance implementation and also save the resources and efforts.

Among the above factors, the reversibility factor carries high importance. It is due to the fact that the organization needs to analyze exact factor in terms of its reversibility to see, if the process can be reversed, if the option fails to offer the respective results.

The ability of the option is considered while the alternative generation process, so gauge if the option will remains table, if the given situation and markets changes. And will it make the organization sustained in the changing market situation.

The robustness of the option also needs to be analyzed. It is due to the fact that such analysis allow the organization to see, if the option will remain strong in future or not.

Apart from this while developing the option, it is important to consider the realistic nature of the option. The option has to be realistic and should have imperative results on the organization. The realistic and SMART nature of the option is important to be considered and developed, so it offer maximum value and also resolves the problem effectively.

Lastly, while developing the options/alternatives, it is important to consider the nonrealistic factors that may make the alternatives complicated, leading to poor implementation, time consumption and other related issues. Hence, it is suggested, that while developing the alternatives, it is important to consider the realistic and smart nature of options along with the avoidance of developing  such issues that are not offering the right solution or the suggesting such options that are of no use to the organization.

Wils Grill Evaluation of Alternatives

Alternative are the different ways of achieving a same end goal through two or more different methods. It is not a close substitute of a first define choice or other alternatives or must provide the solution of the problem in a particular way. For instance, lower price, special offer, and money back guarantee etc. are all the different ways for achieving the same objective that increased sales. Alternatives are generally mutually exclusive in a way that if we combine two or more alternatives together it will eventually create a new alternative.

They are the technical and economically ways through which the project can be carried out feasibly. It is encouraged to be consider especially for a projects that are large and complex in nature

Under the evaluation of alternatives the pros and cons of the alternatives developed above are gauged based on the benefits they offer to the organization and also the strengths the carry that may help the oragnation in overcoming the problem. In addition to this, the disadvantages of the alternatives entails the costs that are associated with implanting the option, and thus required to  be considered before the implementation process, in order to avoid any mishap in future or during the implementation.

Under the Cost/benefit analysis of the alternatives, different factors such as cots, competitive edge, market share, financial feasibility and human resource required are considered to be the major factors of implementation. In addition to this, the careful and deep consideration is given to the political, economic, social and other porter 5 forces and pestel model so to understand the alignment of right alternative with maximum value and weightage in resolving the problem.

Moreover, under the particular section, the decision criteria is also developed. The particular decision criteria incorporates all the factors that the company aims to archives. Such factors may include sales, profitability competitive edge, market share and other. Once it is done, each alternate is compared against each other and with the decision criteria develop, and are given different weigtage. These weigtage are given based on most favorable to least favorable, and the option with most rating s ultimately selected.

Also, during the evaluation process, the financial feasibility of the organization is also considered and the drawbacks/weaknesses of the organization. This is important as it allows the organization in meeting the ultimate goals and addressing the problem effectively.

Lastly, while doing the evaluation of alternatives, it is important to quantify the options through different techniques. Though in many cases, it is difficult to analyze the feasibility of the options especially the intangible factor, however, quantifying the maximum option is important, in order to develop a clear image and understanding of option that will address the problem.

Also, while selecting a particular course of action/alternative, it is important to ask” whether the option will resolve the problem directly, or will an additional efforts will be required to address the problem. In Addition it is also needed to be considered, if the given option or the alternatives have the right alignment with the organization and re offering value.

Perhaps, it is important to involve other members to take the active feedback on the alternatives, in order to gauge the value of the alternatives and the value it may offer to the organization in the long-term. The open discussion and review from past enables to see more clear picture of the ultimate outcomes, leading to better implementation and selection of the right alternative.

Wils Grill – Recommendation

Once the options are developed and evaluated, the recommendation is made, on the basis of the best suited option that offers the maximum value to the company and address the problem succinctly. The recommendation is mad in away, that not only offers the solution the problem, but also depicts the implementation process and the course of action that the organization needs to take in order to be successful.

A strong recommendation must cover the key areas as how the organization will implement the alternatives, what benefits will it receive if it implement the when alternatives and what could be the cost, that he organization will need to overcome or address, in order to effectively implement the alternatives.

In addition to this, once the alternative is selected, the recommendation needs to entail what change it will bring to the organization like the 20 % increase in the Wils Grill sales or profits or the sustainability or increases in market share. These factors are important to be mentioned in the recommendation, in order to make itr strong and firm and allow the stakeholders/reader to connect the problem and solution, leading to better understanding.

Moreover, the recommendation also needs to entail the plan B, that if for instance the results are not generated as per the plan, the second set of recommendation must be incorporated in the plan, in order to allow the organization to quickly shift to the plan B, in order to avoid the losses and sustain the presence of the company in the market.

Lastly, under the recommendation, it is important to incorporate the finding from the past, so to make the given Solution more acceptable. A good Wils Grill recommendation is that, incorporates the findings from the past. This is important, as it allows the reader and stakeholders to understand the proven facts, and the pasts results such recommendation has harvested, leading to more acceptability and also the determination of the plan that may be in need to be  adopted so to avoid the delays and resistance in the organization, while implementing the change.

Infact, the set of recommendation offered should also have a contingency plan, and the other course of action for plan A and B both. This makes recommendation more firma and acceptable. Furthermore it allows the stakeholders to see the other options if the given set of alternative does not work, thus saving the time, effort and the working from scratch, hence making it  cost effective in nature.

All in all, the recommendation include, what, why, how and whom factors. Thus is important as to allow the organization. Shareholders to clearly understand what is required to done, how it is required to do, who are the key player and how it will be implemented. In addition time required has to be mentioned. This allows the stakeholder to understand and determine the time and resources required to implement the plan effectively (Turner, 2012).

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Street Food Market: Wil’s Grill Case Term Paper

Introduction, problem identification, analysis of the global competitive environment, industry structure discussion, alternatives, recommendations, works cited.

The street food market is one of the most rapidly developing areas that are represented by various offers. For example, McDonald’s and Burger King provide fast food that is bought by many customers all over the world. However, the recent trend is that more and more people think about what they eat and how their nutrition habits affect their health. Also, the idea of environmental protection becomes very popular, especially in developed countries.

Therefore, street food vendors try meeting these modern requirements and ensuring that customers receive what they want. Wil’s Grill case presents the story of John who manages to provide clean food sourced from the local farms. This report aims at analyzing the mentioned business, revealing its strengths and weaknesses, and concluding with relevant recommendations.

The owner of Wil’s Grill is John whose parents had a restaurant and ranch in Cave Creek, Arizona. The boy was fascinated by cooking and offering people healthy food. With his father, John opened Wil’s Grill, where they served fries, beverages, and burgers, working with the local suppliers. When John entered the Northern Arizona University, his father had to close the business. Furthermore, in cooperation with his friend, Karl, they opened a new street food vendor and targeted the so-called clean food. Among the services, there were street food events, catering, and individual sales.

The main goal of this business was to build a local supply chain and provide hospitality-driven services. It should be stressed that John was well-aware of customers’ needs in eating healthy food at a reasonable price. When Karl decided to relocate, John became the only proprietor of the business that added more responsibilities. The part of the work performed by Karl was to be made by one person, and John hired an assistant. With time, the business grew, and revenues grew, but insufficiently.

Currently, the main concern of John is how to extend the business and serve several events at the same time. One may note that there are various issues that should be taken into account. For example, one may note operational costs, promotion and advertising, cooking, partnerships with local suppliers, and so on. The restricted budget sets limitations on spending on employee salaries and innovations. Another problem is associated with investment options, which is critical to serve more events and attract more customers, both businesses and individuals.

At the same time, it becomes clear that some investment in equipment is needed to ensure a high quality of products and good taste. In terms of the local market, it is important to analyze competitors and monitor customers’ preferences to remain competent in the industry of street food. As for sub-issues, it is possible to state that the problem with promotion also exists since the ways of attracting more customers is vague. In addition, Wil’s Grill is yet not deep-rooted on the local market of catering and vending, which is the key problem of this business.

To better understand how Wil’s Grill should develop further, it is critical to pay attention to the global tendencies in the street food industry. In the modern world, obesity and overweight became the most threatening diseases worldwide. According to the World Health Organization, in 2016, more than 1.9 billion adults, 18 years and older, were overweight, of these over 650 million were obese” (“Obesity and Overweight”).

The key reasons for the mentioned health issues are junk food, overeating, and the consumption of energy-dense foods. At the same time, low physical activity and high stress levels play an important role. In this connection, food start-ups try to prepare more healthy food to improve the situation.

The concept of clean food refers to fresh food cooked recently from scratch and having high-nutrient content. Even though fast food remains the most desirable snack, it has a serious opponent. The clean food movement began more than 30 years ago, and about a million people around the world have chosen it as the basis of their diet (Marber). Currently, it continues gaining increasing popularity all over the world.

The principles of such nutrition are appropriate for organizing food during fat burning and, in general, for maintaining healthy lifestyles. In the philosophy of clean food, three key parameters should be followed. First of all, only fresh and tasty products should be selected to make sure that food is of high quality. Second, only safe and harmless to nature products should be used. Third, in terms of availability, fair prices should be set to make quality food accessible to everyone.

Following the mentioned principles, healthy street food vendors solve several tasks. If they cook foods in accordance with the seasons and using local farms’ products, they avoid dyes, preservatives, and other substances that make food s harmful (Marber). This is also an important step for the stable development of the local farms, which is likely to allow addressing the need for food in developing regions. In other words, the problem of the uniform redistribution of food is likely to be resolved. The development of local farms serves as the key to solving the problem of hunger on both local and global scales.

The global competitive environment is composed of various companies that operate either locally or worldwide. Nowadays, about 2.5 billion people buy street food every day at least once (Cardoso 18). The rhythm of life in the modern cities dictates the rules that require people to be fast and focused. Moreover, street food is not just a fast food system but a cultural phenomenon specific to any area or country.

It reflects the history, as well as the social and economic situation in it. Modern street food is a full-fledged culinary industry that is not inferior in quality to restaurants or cafes. This concept assumes the presence of an open kitchen, when a visitor can see how food is personally cooked for him or her. As a rule, many vendors can be found during the city holidays. Various festivals and other events are a very profitable time for street vendors. The purpose of such events is to demonstrate the culinary skills, attracting potential customers, as well as creating an environment for an interesting pastime.

Boiled corn, hamburgers, hot dogs, waffles and cakes – these are the most typical examples of street food. It should be stressed that geographical and climatic features also identify street food characteristics. For example, in Vietnam, a mountainous country, street food is replete with spices and herbs, but not spicy compared to Indian foods. In Asia, street food developed quickly and got accustomed well (Cardoso 38).

In China and Thailand, the so-called xiaochi are popular as snacks (for example, an oyster omelet, Chinese baozzy manty, ficus jelly and more) sold on the street or in small restaurants. In addition, walking through Beijing and Hong Kong, one can taste the kebabs on skewers as well as a variety of edible insects. In, in Paris, one can find roasted chestnuts and a variety of sandwiches with traditional French baguette. In central Europe, Berlin or Dresden, well-known German sausages, fried with curry or other sauces, are offered on streets by vendors. In the US, the most widespread street foods are hamburgers, kebabs, and barbeque.

The American street food industry presents relatively cheap and healthy foods that can compete with junk food offered by corporations. The growing awareness of people of the need to support their health leads to the fact that great attention is paid to clean food. It means that the increasing number of people prefer eating more vegetables, fruits, and meats that were produced on the local farms without the use of pesticides.

The recent research shows that about 64,000 businesses are registered in the US as street food vendors. Even though the demand for the identified services is evident, related policies and laws are still should be developed to manage the industry risks and opportunities. Speaking of the global (foreign) street food industry, one should state that it also has competition among companies. The structure of both domestic and the global street food markets is similar and consists of catering and street food events.

Currently, one can observe the emergence of new directions in the field of catering since customer demand becomes more complex and requires an ever-expanding set of services. This trend is connected to the gradual transition of the world community from the industrial stage of development to the postindustrial one, which contributes to a change in lifestyles. The range of catering possibilities is quite wide.

For example, catering services can be used to organize official meeting for VIP-persons, a small private party, or an outdoor barbecue party. The catering market in the field of street food began to develop in the US years ago. Today, it is much easier to organize a lunch break. The review of the catering market segment shows that this area is not fully known to customers. At the same time, catering requires more staff, depending on the event. The cooperation with advertising or event agencies seems to be important to expand the business.

There are two major types of street food catering, including indoor and outside services. Customer service companies offer equipped rooms for various events. It can be event halls, banquet rooms, kitchens for preparing food, or rooms with refrigerators for storing food. Street food vendors can use personal places and equipment or rent them for specific events. Beverage storage, tableware and appliances, accessories for design of tables and halls, and table linen are required as well.

The advantage of this type of catering is saving time for preparing an on-site event. Delivery, installation of necessary equipment, and kitchen utensils are provided. Consequently, the number of guests and plates that should be prepared and served is known in advance. The disadvantage is that this type of catering incurs sets costs for leasing, insurance, and production costs.

Outside catering is most popular in the street food industry. It provides for services on the territory of customers in accordance with their requirements. A typical example is the activity of catering by street foods in organizing banquets for companies, individuals, and so on. While preparing a banquet outside, a customer should provide additional information on the nature of the meeting, the number and composition of participants, and duration. This type of catering is especially important for various celebrations and company presentations.

The second element in the structure of the street food industry is food festivals. It is usually an impressively large venue, in which many stations with a wide variety of foods are located. Food, which is prepared on site, is provided by vendors and amateur cooks who want to share their masterpieces with everyone in the open air. The event in the style of street food fest is a great opportunity to hold an event in a completely new and creative way full of gastronomic offers. Events in the style of street food fests are quite young in the domestic market of services.

Such an event with its variety of stations is the alternative to the classic buffet line, where everything is served immediately, so it is completely different from other holiday formats. Since it still cannot be attributed to the usual and standard ones, food festival is an opportunity to stand out for any event agency. The characteristic feature is frequent migration of guests from one point to another, which, in fact, takes a considerable share of the time at the event.

In addition, another feature of such festivals is the interactive cooking: guests are offered not only to try various delicious foods but also watch the preparation process. Therefore, the format of food festivals allows not burdening the event with an additional program to significantly reduce costs and achieve customer satisfaction.

The main firm level strategy of Wil’s Grill is the provision of locally sourced foods in combination with reasonable price. As a rule, the company works on events and offers catering services. The first alterative is product line diversification that means adding more foods to ensure that customers may choose from the menu. Currently, Wil’s Grill’s main focus is barbeque and smoked meats. Even though the existing customers like the mentioned foods, it is insufficient for the planned expansion.

Based on the revenues and costs of the company along with the review of the existing competitors, the larger menu is likely to attract more customers. It is possible to suggest that this alternative may target the strategy of providing seasonal offerings. For example, during the season of tomatoes and cucumbers, special burgers and kebabs with curry source may be provided.

The second alternative refers to employee management, starting from hiring constant employees and preparing workflow charts for all job positions. Indeed, the presence of temporary employees allows making working hours flexible to meet the business demands. At the same time, it causes challenges and impedes the growth of overall effectiveness. Namely, when the limited number of employees has to perform all tasks, everything is made in a rush, and there is no opportunity to structure processes or standardize them. Therefore, based on the case analysis, one may suggest that John should hire more employees, develop processes and visualize them, and monitor progress in this area.

Serving events and festivals differs from the working methods of traditional cafes and restaurants. From a marketing point of view, a separate catering menu should be developed. John can start working in this direction by considering the strategies applied by competitors, while the menu should be specific and preferable by customers. To make sure that new foods will become popular, it is important to survey them by asking questions and receiving anonymous answers.

Not only food preferences but also the overall level of customer satisfactions, suggestions, and any other comments may be received from customers to adjust marketing strategies based on them. John should think about the formulation of the competitive advantage for his company based on the analysis of competitors, including the content of menu and marketing strategies. To differentiate from others, a specific feature should be found and presented to customers. It can be special taste or food, as well as the mission and vision identifying future goals and development areas.

Advertising plays an essential role in street food business, providing consumers with products or services, helping them to choose this option over others. The basis of advertising is information that should be provided in a transparent and timely manner. The main activities for the revitalization and improvement of promotional activities should be considered. For example, the identification of products most in need of advertising, the creation of modern advertising and graphic means, and the use of marketing approach to planning the production of promotional products.

To solve this problem, press responses, TV promotions, sponsorship, the participation in exhibitions, and development and maintenance of corporate identity should be targeted. Degustation can promote advertising of any products or services as it allows testing new foods and receiving valuable feedback from customers. The purpose of advertising is to cause the interest of a consumer to contact the company and create loyalty, shaping an image of a reliable partner to other companies.

If one approaches the matter creatively, the company’s promotional actions may cause a vast positive response in society. Taco Bell, the Mexican restaurant, can be noted as a vivid example. In 2001, when the Mir space station was returned to Earth, it was expected that the wreckage would fall in the South Pacific Ocean somewhere between Australia and Chile (Leadem). Taco Bell launched Off the Coast Australia vinyl raft area of ​​about 120 square meters. This raft was a target consisting of two circles with a company logo in the form of a bull’s eye. On the outer border, the following words were written: tortilla taco – free.

Taco Bell has promised to give out to every US citizen a taco rolled tortilla stuffed with minced meat, onions, cheese, and beans if at least one piece of the space station falls into a bull’s eye drawn on the raft (Leadem). It is estimated that if a station wreck fell into a raft, then such a support campaign could cost the company $ 10 million. While the wreckage missed, Taco Bell gained wide international popularity, spending a tiny amount on vinyl.

The main task is to make the customers of Wil’s Grill also visit the website, Facebook page, and the mobile application. One of the ways to attract them is to place attractive pictures there and change them often enough.

One can use a digital camera and take photos of staff, events, decorations, and visitors (with their permission). Customers will have an extra reason to visit the website again, especially for those who hope to see themselves in one of the photos. In addition, the mobile applications may be used as another means of creating customer loyalty through special promos and codes. Likewise the website, the mobile application may contain food contents, the names of suppliers, and other information that proves cleanness of foods. Thus, such online marketing mix is likely to help in covering more customers and keeping them loyal in a long-term period.

To conclude, Wil’s Grill is a modern street food vendor that provides healthy and clean fast food sourced from the local farms. The key idea of this company is to ensure that customers have healthy nutrition that can be easily accessed during the day. Two main areas of interest are catering and food festivals, where the company can participate and provide food services. The main problems of Wil’s Grill are a lack of constant employees, a lack of a wide variety of foods, and poor analysis of competitors. Therefore, it was suggested that John should focus on hiring more people who will assist him in expanding the business.

At the same time, the collaboration with such partners as event and advertising agencies was proposed as a way to integrate several services. The above decision is likely to provide the opportunity to grow significantly and create greater customer loyalty. In addition, it was assumed that advertising strategies should be implemented via the website, mobile application, and Facebook page.

Cardoso, Ryzia et al. Street Food: Culture, Economy, Health and Governance . Routledge, 2014.

Leadem, Rose. “ 20 Facts You Probably Didn’t Know About Taco Bell. ” Entrepreneur , 2016. Web.

Marber, Ian. “ Clean Eating: The Diet Trend Everyone’s Talking About Explained. ” The Telegraph . 2016. Web.

“ Obesity and Overweight. ” WHO . 2018. Web.

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IvyPanda. (2021, July 15). Street Food Market: Wil’s Grill Case. https://ivypanda.com/essays/street-food-market-wils-grill-case/

"Street Food Market: Wil’s Grill Case." IvyPanda , 15 July 2021, ivypanda.com/essays/street-food-market-wils-grill-case/.

IvyPanda . (2021) 'Street Food Market: Wil’s Grill Case'. 15 July.

IvyPanda . 2021. "Street Food Market: Wil’s Grill Case." July 15, 2021. https://ivypanda.com/essays/street-food-market-wils-grill-case/.

1. IvyPanda . "Street Food Market: Wil’s Grill Case." July 15, 2021. https://ivypanda.com/essays/street-food-market-wils-grill-case/.

Bibliography

IvyPanda . "Street Food Market: Wil’s Grill Case." July 15, 2021. https://ivypanda.com/essays/street-food-market-wils-grill-case/.

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Wil's grill change management analysis & solution, hbr change management solutions, strategy & execution case study | leonard r. hostetter, nita l. paden, case study description.

John Christ is an entrepreneur in his early 20's and the owner of Wil's Grill, a small street food business in Flagstaff, AZ, serving customers throughout Northern Arizona. The critical decision he must make is whether to expand in the street food business, add catering to his existing business, or do something else entirely different to make a livelihood. Wil's Grill was founded in January 2014. $129,000 in revenue had been recognized from January 2014 through December 2016. Wil's Grill was highly portable, and targeted two main markets: 1) college students who were tired of chain-based fast food and wanted good, reasonably priced, late night food, and 2) community events, where organizers and customers wanted reasonably priced, "clean", high quality street food. "Clean" food was characterized by locally produced, organic foods and sustainable practices. In January 2017, John had to decide how he was going to grow revenue if Wil's Grill was to provide him with a livelihood. He was determined to make a strategic decision to either expand his focus on the street food business upon which Wil's Grill was founded, add a catering business, or do something else. The Instructor's Manual offers suggestions for leading a class discussion of these alternatives using both a VRIO (Valuable, Rare, Costly to Imitate and Organized to Capture Value) framework and a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis framework to evaluate the current resources, capabilities, core competencies, and distinct competitive advantages for this small business. A Venn diagram is used to illustrate the differences between and transferability of resources and capabilities between the street food and catering segments. The Instructor's Manual provides Net Present Value and Breakeven analyses to quantify future revenue growth opportunities. This case provides an opportunity for identifying and defending the "best" strategic decision for this small business.

Change Management, Entrepreneurial management, Marketing , Case Study Solution, Term Papers

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What is Change Management Definition & Process? Why transformation efforts fail? What are the Change Management Issues in Wil's Grill case study?

According to John P. Kotter – Change Management efforts are the major initiatives an organization undertakes to either boost productivity, increase product quality, improve the organizational culture, or reverse the present downward spiral that the company is going through. Sooner or later every organization requires change management efforts because without reinventing itself organization tends to lose out in the competitive market environment. The competitors catch up with it in products and service delivery, disruptors take away the lucrative and niche market positioning, or management ends up sitting on its own laurels thus missing out on the new trends, opportunities and developments in the industry.

What are the John P. Kotter - 8 Steps of Change Management?

Eight Steps of Kotter's Change Management Execution are -

• 1. Establish a Sense of Urgency
• 2. Form a Powerful Guiding Coalition
• 3. Create a Vision
• 4. Communicate the Vision
• 5. Empower Others to Act on the Vision
• 6. Plan for and Create Short Term Wins
• 7. Consolidate Improvements and Produce More Change
• 8. Institutionalize New Approaches

Are Change Management efforts easy to implement? What are the challenges in implementing change management processes?

According to authorlist Change management efforts are absolutely essential for the surviving and thriving of the organization but they are also extremely difficult to implement. Some of the biggest obstacles in implementing change efforts are –

• Change efforts are often made by new leaders because they are chosen by board to do so. These leaders often have less trust among the workforce compare to the people with whom they were already working with over the years.
• Change efforts create an environment of uncertainty in the organization that impacts not only the productivity in the organization but also the level of trust in the organization.
• Change efforts are often targeted at making fundamental aspects in the business – operations and culture. Change management disrupts are status quo thus face opposition from both within and outside the organization.
• Change management is often a lengthy, time consuming, and resource consuming process. Managements try to avoid them because they reflect negatively on the short term financial balance sheet of the organization.
• Change management efforts are made when the organization is in dire need and have fewer resources. This creates silos protection mentality within the organization.

Wil's Grill SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis

How you can apply Change Management Principles to Wil's Grill case study?

Leaders can implement Change Management efforts in the organization by following the “Eight Steps Method of Change Management” by John P. Kotter.

Step 1 - Establish a sense of urgency

What are areas that require urgent change management efforts in the “ Wil's Grill “ case study. Some of the areas that require urgent changes are – organizing sales force to meet competitive realities, building new organizational structure to enter new markets or explore new opportunities. The leader needs to convince the managers that the status quo is far more dangerous than the change efforts.

Step 2 - Form a powerful guiding coalition

As mentioned earlier in the paper, most change efforts are undertaken by new management which has far less trust in the bank compare to the people with whom the organization staff has worked for long period of time. New leaders need to tap in the talent of the existing managers and integrate them in the change management efforts . This will for a powerful guiding coalition that not only understands the urgency of the situation but also has the trust of the employees in the organization. If the team able to explain at the grass roots level what went wrong, why organization need change, and what will be the outcomes of the change efforts then there will be a far more positive sentiment about change efforts among the rank and file.

Step 3 - Create a vision

The most critical role of the leader who is leading the change efforts is – creating and communicating a vision that can have a broader buy-in among employees throughout the organization. The vision should not only talk about broader objectives but also about how every little change can add up to the improvement in the overall organization.

Step 4 - Communicating the vision

Leaders need to use every vehicle to communicate the desired outcomes of the change efforts and how each employee impacted by it can contribute to achieve the desired change. Secondly the communication efforts need to answer a simple question for employees – “What it is in for the them”. If the vision doesn’t provide answer to this question then the change efforts are bound to fail because it won’t have buy-in from the required stakeholders of the organization.

Step 5 -Empower other to act on the vision

Once the vision is set and communicated, change management leadership should empower people at every level to take decisions regarding the change efforts. The empowerment should follow two key principles – it shouldn’t be too structured that it takes away improvisation capabilities of the managers who are working on the fronts. Secondly it shouldn’t be too loosely defined that people at the execution level can take it away from the desired vision and objectives.

Wil's Grill PESTEL / PEST / STEP & Porter Five Forces Analysis

Step 6 - Plan for and create short term wins

Initially the change efforts will bring more disruption then positive change because it is transforming the status quo. For example new training to increase productivity initially will lead to decrease in level of current productivity because workers are learning new skills and way of doing things. It can demotivate the employees regarding change efforts. To overcome such scenarios the change management leadership should focus on short term wins within the long term transformation. They should carefully craft short term goals, reward employees for achieving short term wins, and provide a comprehensive understanding of how these short term wins fit into the overall vision and objectives of the change management efforts.

Step 7 - Consolidate improvements and produce more change

Short term wins lead to renewed enthusiasm among the employees to implement change efforts. Management should go ahead to put a framework where the improvements made so far are consolidated and more change efforts can be built on the top of the present change efforts.

Step 8 - Institutionalize new approaches

Once the improvements are consolidated, leadership needs to take steps to institutionalize the processes and changes that are made. It needs to stress how the change efforts have delivered success in the desired manner. It should highlight the connection between corporate success and new behaviour. Finally organization management needs to create organizational structure, leadership, and performance plans consistent with the new approach.

Is change management a process or event?

What many leaders and managers at the Wil's Grill fails to recognize is that – Change Management is a deliberate and detail oriented process rather than an event where the management declares that the changes it needs to make in the organization to thrive. Change management not only impact the operational processes of the organization but also the cultural and integral values of the organization.

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Wil's Grill

Wil's Grill ^ NA0497

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Product Description

Publication Date: September 01, 2017

Source: North American Case Research Association (NACRA)

John Christ is an entrepreneur in his early 20's and the owner of Wil's Grill, a small street food business in Flagstaff, AZ, serving customers throughout Northern Arizona. The critical decision he must make is whether to expand in the street food business, add catering to his existing business, or do something else entirely different to make a livelihood. Wil's Grill was founded in January 2014. $129,000 in revenue had been recognized from January 2014 through December 2016. Wil's Grill was highly portable, and targeted two main markets: 1) college students who were tired of chain-based fast food and wanted good, reasonably priced, late night food, and 2) community events, where organizers and customers wanted reasonably priced, "clean", high quality street food. "Clean" food was characterized by locally produced, organic foods and sustainable practices. In January 2017, John had to decide how he was going to grow revenue if Wil's Grill was to provide him with a livelihood. He was determined to make a strategic decision to either expand his focus on the street food business upon which Wil's Grill was founded, add a catering business, or do something else. The Instructor's Manual offers suggestions for leading a class discussion of these alternatives using both a VRIO (Valuable, Rare, Costly to Imitate and Organized to Capture Value) framework and a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis framework to evaluate the current resources, capabilities, core competencies, and distinct competitive advantages for this small business. A Venn diagram is used to illustrate the differences between and transferability of resources and capabilities between the street food and catering segments. The Instructor's Manual provides Net Present Value and Breakeven analyses to quantify future revenue growth opportunities. This case provides an opportunity for identifying and defending the "best" strategic decision for this small business.

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• Pierre Frankel in Moscow (A): Unfreezing Change
• Leadership & Managing People / MBA Resources

Introduction to VRIO / VRIN Analysis

EMBA Pro VRIO / VRIN Analysis Solution for Pierre Frankel in Moscow (A): Unfreezing Change case study

A young and upcoming French executive in a global technology company is sent to Moscow as deputy managing director to turn around the Russia subsidiary. He must report to the subsidiary's managing director (a large reason for the organization's underperformance) and to corporate. In his first three months, he took steps to prepare the organization for change. Yet the lack of more tangible actions and results leaves him open to criticism from subsidiary employees and pressure from corporate executives. How can the young executive unfreeze the situation and get movement?

Case Authors : Rosabeth Moss Kanter, Matthew Bird

Topic : leadership & managing people, related areas : innovation, it, leadership development, reorganization, emba pro vrio / vrin analysis approach to pierre frankel in moscow (a): unfreezing change case study.

At EMBA PRO , we provide corporate level professional Marketing Mix and Marketing Strategy solutions. Pierre Frankel in Moscow (A): Unfreezing Change case study is a Harvard Business School (HBR) case study written by Rosabeth Moss Kanter, Matthew Bird. The Pierre Frankel in Moscow (A): Unfreezing Change (referred as “Moscow Unfreeze” from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Innovation, IT, Leadership development, Reorganization. Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Leadership & Managing People field, VRIO Analysis, case solution, VRIN Solution, Resource based Strategic Management- Value, Rare, Imitation Risk, Organization Competence, and more.

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What is the VRIO framework / model? What are the components of VRIO? Why is VRIO important?

VRIO Framework was first developed by Jay B Barney to evaluate the relative importance of resources to the firm. VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence. VRIO is a resource focused strategic analysis tool. Leaders at Moscow Unfreeze can use VRIO to build sustainable competitive advantage by better understanding the role of resources in Moscow Unfreeze’s overall business model.

VRIO Analysis of Pierre Frankel in Moscow (A): Unfreezing Change

VRIO analysis of Moscow Unfreeze is a resource oriented analysis using the details provided in the Pierre Frankel in Moscow (A): Unfreezing Change case study. Resource-based strategic analysis is based on the assumption that strategic resources can provide Moscow Unfreeze an opportunity to build a sustainable competitive advantage over its rivals in the industry. This sustainable competitive advantage can help Moscow Unfreeze to enjoy above average profits in the industry and thwart competitive pressures.

***It is a broad analysis and not all factors are relevant to the company specific. For greater details connect with us.

What is a Resource in VRIO? Classification of Resources for VRIO Analysis.

Resources of an organization can be categorized into two categories - Tangible resources and Intangible Resources. Tangible resources of Moscow Unfreeze include - physical entities, such as land, buildings, plant, equipment, inventory, and money. Intangible resources of Moscow Unfreeze are –skill and administrative level of managers, brand names and goodwill of the company, intellectual property rights, copyrights, trademarks, and special relationship with supply chain partners.

The four components of VRIO used in Pierre Frankel in Moscow (A): Unfreezing Change analysis are –

Valuable – Is the resource valuable to Moscow Unfreeze. According to Rosabeth Moss Kanter, Matthew Bird of the case study following are the critical resources that are valuable to the firm - financial resources, human resources, marketing expertise, and operations management.

Rare – "Moscow Unfreeze" needs to ask is whether the resources that are valuable to the Moscow Unfreeze are rare or costly to attain. If they are not rare than both present competitors and new entrants will easily able to get access to them and enter the competitive landscape.

Costly to Imitate – At present most industries are facing increasing threats of disruption. According to the data provided in Pierre Frankel in Moscow (A): Unfreezing Change – it seems that the core differentiation of the Moscow Unfreeze is difficult to imitate. On a broader scale – imitation of products of Moscow Unfreeze can happen in two ways – Duplication of the products of the company, and competitors coming up with substitute products that disrupt the present industry structure.

Organizational Competence & Capabilities to Make Most of the Resources – It measures how much the company has able to harness the valuable, rare and difficult to imitate resource in the market place. The exploitation level analysis for Moscow Unfreeze products can be done from two perspectives. Is the firm able to fully exploit the potential of the resource, or it still has lots of upside. Often the exploitation level is highly dependent upon execution team and execution strategy of the firm. So exploitation level is a good barometer to assess the quality of human resources in the organization. Capabilities tend to arise or expand over time as a firm takes actions that build on its strategic resources.

VRIO and VRIN of Pierre Frankel in Moscow (A): Unfreezing Change

Another extension of VRIO analysis is VRIN where “N” stands non substitutable. A resource is non substitutable if the competitors can’t find alternative ways to gain the advantages that a resource provides. In the VRIO analysis we can include the disruption risk under imitation risk.

Define the four characteristics of resources that lead to sustained competitive advantage as articulated by the resource-based theory of the firm.

The characteristics of resources that can lead to sustained competitive advantage as per the resource based theory of the firm are – Value of the Resources Rareness of the Resources Imitation and Substitution Risks associated with the resources. Organizational Competence to exploit the maximum out of those resources.

How VRIO is Reshaping Business Strategies

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5C Marketing Analysis of Pierre Frankel in Moscow (A): Unfreezing Change

4p marketing analysis of pierre frankel in moscow (a): unfreezing change, porter five forces analysis and solution of pierre frankel in moscow (a): unfreezing change, porter value chain analysis and solution of pierre frankel in moscow (a): unfreezing change, case memo & recommendation memo of pierre frankel in moscow (a): unfreezing change, blue ocean analysis and solution of pierre frankel in moscow (a): unfreezing change, marketing strategy and analysis pierre frankel in moscow (a): unfreezing change, vrio /vrin analysis & solution of pierre frankel in moscow (a): unfreezing change, pestel / step / pest analysis of pierre frankel in moscow (a): unfreezing change, case study solution of pierre frankel in moscow (a): unfreezing change, swot analysis and solution of pierre frankel in moscow (a): unfreezing change, balanced scorecard solution of pierre frankel in moscow (a): unfreezing change, references & further readings.

M. E. Porter , Competitive Strategy(New York: Free Press, 1980) Rosabeth Moss Kanter, Matthew Bird (2018) , "Pierre Frankel in Moscow (A): Unfreezing Change Harvard Business Review Case Study. Published by HBR Publications. O. E. Williamson , Markets and Hierarchies(New York: Free Press, 1975) Barney, J. B. (1995) "Looking Inside for Competitive Advantage". Academy of Management Executive, Vol. 9, Issue 4, pp. 49-61

Kotler & Armstrong (2017) "Principles of Marketing Management Management", Published by Pearson Publications.

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