shark tank business plan activity

14 Shark Tank Lesson Plans for Middle School (and High School!)

By: Author Amanda L. Grossman

Posted on Last updated: October 31, 2022

Use these free shark tank lesson plans for middle school & high school, Shark tank worksheet pdf, and Shark Tank project ideas to teach your students.

Okay, okay – so you’ve seen the hit show, Shark Tank , and you want to know how you can incorporate some of this coolness into your classroom?

I’ve got you covered with some free shark tank lesson plans for middle school AND for high school.

These shark tank assignment ideas and shark tank activities are a great way to get your students actually wanting to do their schoolwork.

They’ll work together in teams for most, and because these are such cool assignments, they’ll likely get closer.

And did I mention you might be amazed at the ideas they come up with?

Depending on which activities you choose, your students can learn the following:

• How to invent something to solve a problem
• How to present something to a class or group
• How to come up with a marketing plan
• How to calculate production costs and profits
• How to think through distribution of a product

Let’s ( shark )dive into these lesson plans, worksheets, and projects!

Hint: many of these free shark tank lesson plans come from Teachers Pay Teachers, and you’ll need to set up a free account in order to access them.

1. Shark Tank: Lessons in Business and Entrepreneurship

Grade Level: 6 th – 12 th

Scholastic has fantastic Shark Tank activity worksheets – it’s a whole lesson plan, and includes a teacher’s guide. All for free!

Core entrepreneur lessons are:

• Teaching Entrepreneurship
• Building a Business Plan
• Writing Persuasive Pitches
• Finding Mentors

2. Shark Tank Marketing Review

This worksheet will have your students thinking about all kinds of things when watching a Shark Tank episode (great shark tank questions for students!).

• Demographics AND psychographics of who might buy
• Whether the pitch is a product/service, and whether it is a want or a need
• What marketing tactics they’re going to use to help persuade people to buy it

3. Christmas Shark Tank Activity

Grade Level: 6 th

Super-cute, Christmas-themed, Shark Tank activity: your students are tasked with creating a new toy that they’ll have to pitch to Santa’s workshop for the chance that it becomes a new toy in his catalogue!

Students will also need to present their ideas, and a rubric is included.

Psst: not ready for a full-on shark tank competition? Try holding a market day in your class. Here are 22 things for kids to make and sell , and help pricing their products in this market day lesson plan . Here's 3 kid business examples .

4. Shark Tank Analysis Worksheet

This is a very simple worksheet you can print out and use with any Shark Tank episode you’re showing students.

I like how the questions ask students to critique the pitches, such as whether or not you agree with the shark’s responses, and what could be improved about the person’s pitch.

5. Aztec Shark Tank: Jaguar Tank!

Grade Level: 7 th grade

Take your students back to the time of the Aztecs, and have them work on solving a problem in Aztec society by creating an invention and then pitching it to the other students (just like on Shark Tank !).

The bottom line on this activity is answering these questions:

• Which inventions did we find most effective?
• What problems did we learn about in Aztec society?

6. Shark Tank Business Plan Activity

Grade Level: middle school

This shark tank lesson plan PDF walks you through a simple way to use Shark Tank in your classroom – to help your kids create their own business plan by modeling for them what one looks like – and then gives you the worksheets they’ll need to do it.

Students are also prompted to:

• Write an advertisement for their product/service
• Write their presentation down, created from the answers they give for specific questions
• Present their idea to the classroom

Hint: the links don’t work within this PDF, but you don’t need her specific episode choices to do this.

7. Shark Tank Junior Lesson Plan

Grade Level: 8 th grade

Does your classroom use a good bit of technology/software (like YouTube, Canva, Google Sites, etc.)? You can check out this teacher’s simple lesson plan that leads students through creating a pitch and website for a new product or service idea.

Psst: here are more fun money activities for middle school students .

8. History Shark Tank Project

Here's a fun shark tank idea for school: this teacher uses Shark Tank to teach different technologies and technological advances during various time periods. Really brings a history project alive!

9. Dolphin Tank Rubric

Grade Level: 4 th -12 th

Can I just say that I find the title of this shark tank activity, “Dolphin Tank” absolutely adorable?

Okay… moving on .

The idea is to have students pitch real ideas to a panel of teachers and judges. The winning idea will be chosen, and you can encourage them to pursue the idea in real life (the creator suggests by opening up a crowd funding campaign).

FYI: this is just a rubric to help the judges when deciding on who should win.

10. Shark Tank Summary Sheet

Grade Level: 9 th – 12 th

Here’s a very simple and straightforward worksheet you can give your students to fill out while watching an episode of Shark Tank. They’ll be asked whether or not they want to invest, to summarize discussion points, and so on.

11. Shark Tank Marketing Mix Activity

You’ve likely heard of the 4 P’s of marketing (price, product, promotion, place)? Well, this activity has your students go through a specific Shark Tank of episode (EP 15 S9), and fill out the 4 P’s for the specific pitches. 

12. Mavro’s Mayhem TM

Here’s a very thorough lesson plan around having students practice linear equations in a real-world setting: starting up a business and figuring out what it will take to make a profit.

13. Energy Shark Tank Senior Challenge

Grade Level: 12

You can download each of the sheets for both junior and senior levels in this Energy Shark Tank challenge.

Seniors are put on the business development team of an energy company, with the task of pitching a new energy technology product to a group of investors. The worksheet has lots of thorough questions that will get your students thinking, as well as help them prep their 2 to 3-minute pitch.

Things like:

• Obstacles to people adopting the new technology
• Identifying competing technologies in the market
• How to develop a pilot project

FYI: in order to get the PDFs, you have to go through checkout. Rest assured, the cost is $0.00.

14. Tiger Shark Investment (TSI) Tanked! Challenge

Grade Level: High School

Get your free resource packet filled with curriculum standards, student activities worksheets, assessments, vocabulary worksheets, and more.

This dives into the whole entrepreneur journey, such as:

• Writing a business plan
• The 4 P’s of marketing
• Tools to market your product/service
• Peer evaluation worksheet

Resources to Help Your Students with their Shark Tank Pitches

Looking to add some resources that will help your class’s Shark Tank experience? Here you go.

Perfect the Pitch

Here is an excellent rundown of what made a winning pitch on the show , Shark Tank, and why. Fascinating read!

Two card games that help with creating persuasive pitches include:

• Silicon Valley Startups (ages 14-18 years)
• Snake Oil Game (ages 10+)

You'll also want to check out my review on the Teen Entrepreneur Toolbox .

Entrepreneur Lesson Plans

I’ve got an entire article of 23 entrepreneur lesson plans to help supplement the above worksheets and Shark Tank episodes with deeper learning.

Not only that, but I’ve collected a bunch of youth entrepreneur competitions and awards (including scholarships!) and youth entrepreneur programs to get your kids even more interested in the entrepreneurial journey.

If you have the time, I would definitely go through some of the elevator pitch idea resources, these free business plan templates for kids , and entrepreneur lesson plans on top of your shark tank lesson plans for middle school and high schoolers. That way, your students will get much more out of these free Shark Tank activities.

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Be your best teacher!

SHARK TANK FOR YOUR CLASSROOM

Posted on August 21, 2016 October 19, 2019

Many of my readers have been asking me for extended tips on implementing Shark Tank in your classroom (since reading my post on  History’s Great Mystery (How can I make my classroom more interactive?!)

This activity is a HUGE hit in my history classroom. This is basically a marketing 101 lesson.

The Basics: Break students into groups. Each group gets one invention. The group presents the invention and has to sell the items to three – five “ investors”.

The Play by play: Start the class by asking what technology has changed during their lifetime. How has it changed cultural, social, political and religious interactions?

Then show a pitch from Shark Tank. I like the LuminAID storyline & clip – find it here . Stop after the 2-3 minute pitch. Ask students why the LuminAID pitch was successful. Write answers on the board.

Go on to show more of the clip and introduce the concept of the valuations.

Give students 1-2 class periods to come up with their pitch and then a class period to present. The rest of the class should take notes while the pitches are being presented. They should also create a prop.

The Lesson Ideas: Here are a few lesson ideas by topic- Early River Valley Civilizations – Students should students to SELL you technological items from the early river valley civilizations. I use the wheel/ wheeled cart, the idea of time via a sundial/lunar calendar, the oxen plow or ard, coined money, iron making, the alphabet and hammurabis code.

Here was what my PowerPoint Aim looked like. I played the shark tank theme song as each group went up to present and go into the “tank”.

The ard/ oxen plow: This student group made a model out of glue and metal!

Coined Money Prop:

The Industrial Revolution – Invite students to sell you items from the industrial revolution in a game of SHARK TANK . Pick three – five “ investors”. Ask them to sell you investment ideas from the time period such as the Erie Canal, the railroad , the telephone . Teach them how to make a three-minute pitch and calculate how much they need for their investment. Check out my other marketing ideas here .

The High Middle Ages – Ask students to SELL you technological items from the Commercial Revolution in a game of SHARK TANK. These include the windmill and guilds.

The Gilded Age –   Ask students SELL you items from the Industrial Revolution in a game of SHARK TANK. Pick three “Robber Baron investors” to imitate Carnegie, Vanderbilt and Rockefeller . Ask them to sell you investment ideas like the Taylorism, the lightbulb , electric power, camera , skyscraper, coca cola , streetcar. Teach them how to make a three-minute pitch and calculate how much they need for their investment.

The Roaring 20s – Invite students to your Speakeasy classroom. The atmosphere should be “isolationist”.  Have students dress up as flappers and gangsters to sell investment ideas like the Model T Car, Radio, Jazz Music, Literature, Harlem Renaissance Paintings.

Same idea three minute pitch and calculate how much they need for their investment as the 20s is all about the consumer culture. This is also the time period of advertisements so have them create their own advertisement to sell the product as a extra credit assignment.

The 1950s – Students should investment ideas like the Washing Machine, the Levittown homes, credit cards and TV. Have them make a three minute pitch and calculate how much they need for their investment. Draw synthesis to the 1920s products to wrap up.

Today – Students sell investment ideas like the IPAD , SUV, computer, digital picture frame. Make a three minute pitch and calculate how much they need for their investment. Draw synthesis to the 50s products.

You could always give the winning pitch a nice shark shirt. 

Get this FREE Google classroom animated theme!     FREE ANIMATED GIF

FTC disclosure: This post or video contains affiliate links, which means I may receive a commission for purchases made through my links.

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14 thoughts on “ SHARK TANK FOR YOUR CLASSROOM ”

[…] my classroom to be interactive –  don’t forget about the singing, dancing, seminars, shark tanks, baking etc. I want students on their feet at least once a day during […]

The Two E’s. Great advice! I will certainly take that with me on the first day!

[…] NETWORK. Along with the marketing idea of Shark Tank, students should know how to “sell themselves”. Teach them how to make business cards […]

[…] Next? So that you can get them into groups for The GREAT “HOLIDAY” Baking Challenge!, Shark Tank, Speed Networking,  Spill the Tea and Socratic […]

[…] Recap is a great service for exit tickets, lesson summaries, quizzes, review – so many classroom possibilities!   It would be a great way for students to practice their elevator pitches in a shark tank exercise.  SHARK TANK FOR YOUR CLASSROOM […]

[…] You have spilled the tea, sang and danced, made pop up cards, painted murals, speed networked, sold an invention in the shark tank, crafted your own power point presentations, enjoyed the pumpkin and cookie challenges, and even […]

This is a great idea! If I was teaching upper grades, I would definitely give this a go! You are very creative and I love that! Unfortunately, we sometimes have to be that way to reach students interest levels.

[…] Shark Tank:  Find those young entrepreneurs with a shark tank competition.   SHARK TANK FOR YOUR CLASSROOM […]

I love this idea for my French immersion History classroom. Authentic communication while exhibiting their learning in a fun way. Will try this in every class! Thank you!

[…] 8. History Shark Tank Project […]

[…] endless—try odd objects, nature or technology—and they add a fun twist to the event. You could even encourage students to pitch inventions from earlier time periods, such as the Industrial Revolution or the 1950s, to turn the focus to business planning instead of […]

[…] odd objects, nature or technology—and they add a fun twist to the event. You could even encourage students to pitch inventions from earlier time periods, such as the Industrial Revolution or the 1950s, to turn the attention to business planning instead […]

[…] Proposals – Students can craft business plans or full restaurant menus. Developing a professional proposal integrates multiple levels of understanding as well as varied content areas. It is a wonderful culminating activity. This is a great project which can be adjusted for a wide range of educational levels, though more teacher support would be needed for younger scholars. […]

Thank your sharing this wonderful suggestion! I love the your ideas for business’ classes and differentiating for a wide range of educational levels!

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For Businesses

For students & teachers, shark tank lesson plans.

Amber Osuba

Skilled entrepreneurs have the vision to identify an opportunity, the knowledge of when to act, and the tenacity to overcome obstacles along the way. To offer ideas for tapping into your students’ adventurous spirit, we’re featuring two middle school teachers who paired entrepreneurship with innovation through Shark Tank lesson plans based on the show.

Our students love quests – they welcome any invitation to forge a plan and labor the voyage and find glory in accomplishing the tasks at hand. (Because who doesn’t love the hero’s journey?) Hook your students with a similar adventure in entrepreneurship with these Shark Tank lesson plans.

Lesson 1: Invention Projects with Venture

Teacher Feature: Mr. Travis Klabon

For their inventions, they were allowed to be as creative as they liked, as long as it was reasonable (no time machines, for example) and could be a viable business. Students were allowed to choose their own groups of up to three or work individually. I then gave my students two 45-minute class periods to prepare their presentations.

I used check-ins and status checks with my students to ensure they were on track. The key is to guide them to the right path. This type of project is a new concept and requires a lot of critical thinking from my students. They don’t often ponder all of the aspects of business, so I needed to use a lot of probing questions to help them see potential benefits and roadblocks to their plans.

After their presentations to a small panel of my school’s administration, my students were assessed on the following criteria:

Business Plan: Do the numbers work? Are they accurate?

Sales Pitch: Did they clearly present the product and their business?  Were they able to answer questions?

Travis Klabon is an 8th grade Social Studies Teacher at King’s Ridge Christian School in Alpharetta, Georgia.

Real World Learning Matters

EVERFI empowers teachers to bring critical skills education into their classrooms at no cost. Get activated and join 50,000+ educators across North America!

Lesson 2: Calling All Investors with FutureSmart

Teacher Feature: Ms. Cheneil Lowe

Last April I launched a “Calling All Investors” Competition to pair with the MassMutual Foundation’s FutureSmart financial education program. My students were asked to think through any problem they see in their daily lives. As an example, I had several students propose the issue of carrying heavy textbooks, and they all had a different solution. As a Project Lead The Way educator, this project was both a FutureSmart assessment and a Gateway Design Challenge.

Each student worked solo on their project over the course of two class periods. Their goal was to design their product or service, craft a business plan using the EVERFI provided template (shared with me in advance of the pitch), and write and present a 2-3 minute pitch speech.

To ensure my students were successful, I offered many examples, including my own business plan and a 3-minute speech, to ensure they knew the expectations for assessment before and during their time working on the FutureSmart program. I also showed video examples of elevator pitches during class time, and devoted my lunch and 30 minutes after school to anyone who needed extra assistance. To practice their presentations, students were asked to record themselves to see and hear their own mistakes and to present at home to family and friends if possible.

For our panel of judges, I wanted volunteers who understood how a corporation operates and were familiar with investments. Luckily, two MassMutual sponsors work as investors and were able to join our class for two days of presentations. For fairness, I also removed myself from judging but did tally the scores and announced our three winners. Each of our winners received a trophy for: Apprenticeship Engineer, Intermediate Engineer, and the top prize of Expert Engineer.

Cheniel Lowe is a Middle School Project Lead the Way Teacher with San Diego Unified School District.

Want to prepare students for career and life success, but short on time?

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60+ Shark Tank Project Ideas

• Post author By admin
• August 18, 2023

Explore a diverse range of Shark Tank project ideas that showcase innovation and entrepreneurial spirit. From eco-friendly solutions to tech innovations, discover inspiring concepts that made a splash on the show.

Hey, folks who love all things business and innovation! Ever caught yourself glued to the TV during an episode of “Shark Tank” and thought, “I’ve got an awesome idea too!” Well, guess what?

We’re about to take you on a journey through the world of “Shark Tank Project Ideas” where we’ll unwrap some seriously cool stuff.

Picture this: everyday folks turning into business moguls right before your eyes. We’re talking about those lightbulb moments that could change how we do things, make life easier, or just plain blow our minds. From quirky gadgets to smart solutions, we’re diving deep into the ocean of innovation.

Whether you’re a budding entrepreneur ready to rock the world or just someone who loves to be in the know, get ready to be amazed by the ideas that strut their stuff on the Shark Tank stage. So, let’s jump right in and discover how a simple idea can make a big splash in the world of business!

Table of Contents

Shark Tank Project Ideas for Students

Have a close look at shark tank project ideas for students.

Student Planner App with a Twist

Imagine a student planner app that’s not your ordinary calendar. This one adds a twist of fun by turning your study journey into a game.

Get ready to conquer your schedule, assignments, and exams while earning rewards and staying super motivated!

Eco-Friendly School Supplies

Think about cool school stuff that’s kind to the planet. We’re talking about notebooks made from recycled materials, pens that go back to nature, and lunch containers that never need a landfill. Perfect for eco-friendly students and parents!

Peer Tutoring Platform

Ever wish studying was as easy as a chat with friends? Picture a platform where students who ace certain subjects help out their buddies who might be struggling. It’s like a virtual study group with video chats, whiteboards, and high fives for acing that test!

Campus Safety App

Safety first, right? Imagine an app that’s like having a guardian angel on campus. If anything sketchy happens, you can press a button to alert security and your emergency contacts. Plus, you’ll get real-time updates and tips to stay safe.

Note-Taking Wearable

What if your notes could literally stick with you? Imagine a cool wearable that captures your lecture notes and sends them to your phone. No more frantic scribbling – just smooth, organized reviewing!

Interactive Language Learning Game

Learning languages could be a blast! Think about a game that takes you on a virtual adventure through different countries and languages. You’ll chat, learn, and even improve your accent using fancy speech tech!

Career Exploration Platform

Imagine a one-stop-shop where you can peek into different careers. This online hub connects you with pros, shows you cool internships, and teaches you useful skills. It’s like a sneak peek into your future!

Campus Sustainability Initiative

Let’s make the campus greener! Think about recycling programs, energy-saving tricks, and events that spruce up the place. It’s all about making your school a hub of eco-awesome.

Mental Health and Wellness App

Life’s stressful, but imagine an app that’s like a pocket-sized zen master. It gives you exercises, tips, and ways to deal with stress. And if you need more help, it can even connect you with counselors.

Student Discount Marketplace

Ready for some sweet deals? Imagine a website that rounds up all the best student discounts out there. From clothes to gadgets, you’ll be saving some serious cash!

These student-centered Shark Tank project ideas are all about making student life awesome, from tackling assignments to chilling out.

Whether you’re a techie, an artist, or just someone with great ideas, these concepts could kickstart your journey into the entrepreneurial world.

What are Some Good Ideas for Shark Tank

Check out some of the best shark tank project ideas in tabular form.

Easy Shark Tank Project Ideas

Have a close look at easy shark tank project ideas.

Customizable Phone Accessories

Imagine creating a whole lineup of phone goodies – cases, pop sockets, and stickers – that folks can personalize with their own touch. From quirky designs to cherished photos, this idea turns phones into personal art pieces.

Novelty Subscription Boxes

Think about putting together themed surprise boxes filled with cool stuff. Snacks, stationery, beauty goodies – you name it. Subscription boxes are all the rage, and these unique picks cater to all sorts of interests.

Pet Grooming and Pampering Products

Ever thought about pampering our furry buddies? Picture crafting easy-peasy pet grooming treats like brushes that clean themselves, paw balms, and all-natural shampoos. Pet parents are always up for simple ways to spoil their pals.

Home Organization Kits

Imagine giving people tools to declutter and tidy up their living spaces. Think closet organizers that save space, nifty cable management, and dividers for kitchen drawers. Who doesn’t love a neat and tidy home?

Plant Care Accessories

Plants are in, and they need love too. Envision cool products like self-watering planters, sensors that tell you when your plant’s thirsty, and stands that double as decor. Plant lovers would be all over this!

DIY Candle-Making Kits

How about sparking creativity with DIY candle kits? Imagine giving folks everything they need to make their own lovely, scented candles at home. It’s the perfect combo of craftiness and coziness.

Quick and Healthy Meal Kits

Picture this: meal kits that make healthy eating a breeze. Ingredients all sorted out, easy-to-follow recipes, and portions that keep you feeling great. Busy folks would totally thank you for this one.

Travel-Friendly Fitness Equipment

Ever wished your fitness gear could travel with you? Imagine stuff like stretchy bands, yoga mats that fold up, and tiny dumbbells. Fitness junkies on the move would love these space-savers.

Smart Shopping List App

What if grocery shopping got smarter? Envision an app that helps you build customized shopping lists, even suggesting recipes based on what’s in your kitchen. Plus, real-time price comparisons to score the best deals.

Eco-Friendly Cleaning Products

How about keeping things clean while saving the planet? Think reusable cleaning cloths, eco-friendly cleaning liquids, and spray bottles you can fill up again and again. Cleaning just got greener.

These easy-peasy Shark Tank project ideas tap into everyday needs and offer simple solutions. Whether it’s making plant care simpler or jazzing up phones, these ideas have that special touch that can catch both the sharks’ and customers’ attention.

Shark Tank Project Ideas for School

Have a close look at shark tank project ideas for high school

Homework Helper App

Imagine an app that’s like a buddy for students. It helps keep track of assignments, sends reminders, and even dishes out study guides and interactive learning tools. Say goodbye to missed deadlines!

Virtual Field Trip Platform

What if classrooms could magically transport to amazing places? Picture an online platform that offers virtual field trips to historical spots, museums, and landmarks worldwide. It’s like an adventure without leaving school.

School Safety Technology

Safety’s a big deal, right? Think about making schools even safer with an app that lets teachers and admins communicate fast during emergencies. Or a smart door lock they can control from anywhere.

Eco-Friendly School Supplies Store

How about a store that’s all about going green in school? Imagine selling notebooks made from recycled stuff, reusable water bottles, and pens that help save the planet. Students can rock sustainability!

Interactive Science Kits

Learning science could be hands-on fun. Envision kits that give you materials to try out cool experiments at home. From creating volcanoes to exploring magnets, these kits make science super cool.

Study Buddy Matching App

Imagine an app that’s your ultimate study buddy. It links you up with students studying the same stuff, so you can team up for study sessions or group brainstorms. Learning’s better together!

School Garden Initiative

Think about a garden right at school! Imagine growing veggies and stuff, learning about nature and healthy eating. Plus, you might even get to eat what you grow in the cafeteria.

Classroom Noise Monitor

Ever wished there was a way to keep the classroom peaceful? Picture a device that checks how noisy things are and gives a heads-up to students and teachers to keep things chill.

Language Learning Game

Learning a new language could be a game. Imagine fun games that help you learn new words and phrases. Whether you’re a kid or a teen, you’ll be speaking like a pro in no time.

Teacher Appreciation Gift Service

Teachers are superheroes, right? How about a subscription that delivers sweet gifts to them? It’s a cool way to show teachers some love and build a super awesome bond.

These school-centered Shark Tank project ideas aim to make learning exciting, enhance safety, and build awesome connections between students, teachers, and parents.

By focusing on education, safety, and innovation, these ideas have the potential to stand out and make a positive impact in the world of entrepreneurship.

Shark Tank Project Examples

Check out some of the best shark tank project examples

Scrub Daddy

Imagine a friendly sponge that adapts to your cleaning needs! The Scrub Daddy isn’t your ordinary sponge—it changes texture based on water temperature.

When things get tough, like stubborn stains, it becomes soft. And for those heavy-duty tasks, like grease and grime, it gets firmer. It’s like having a smart sidekick for cleaning that knows exactly when to be gentle or tough.

Ever wished for a lantern that’s both eco-friendly and super handy? LuminAID is a lantern that inflates and is powered by the sun. It’s your go-to buddy for outdoor adventures or when the lights go out unexpectedly.

Just charge it up in the sun, and it’s ready to light up your space whenever you need it—whether it’s camping under the stars or staying prepared for emergencies.

Cousins Maine Lobster

Picture this: a food truck rolling up to serve you fresh Maine lobster. That’s exactly what Cousins Maine Lobster did. Cousins turned their love for lobster into a booming business on wheels.

Their success was so big that they expanded into a franchise. From serving lobster rolls on the streets to becoming a franchise sensation, they proved that a tasty idea and hard work can lead to big things.

Squatty Potty

Yes, you read that right—Squatty Potty isn’t just a funny name. It’s a bathroom accessory that aims to improve your posture during—you guessed it—bathroom time.

By promoting a more natural squatting position, it helps with smoother and more comfortable moments. It’s like a little innovation that shows even the smallest changes can make a big difference in your daily routine.

Home security got smarter with Ring’s video doorbells and cameras. Imagine being able to see who’s at your door from your phone. Ring made that possible, and it even caught Amazon’s eye.

Amazon loved the idea so much that they acquired Ring. Now, you can keep an eye on your home and have peace of mind, all thanks to a simple yet genius concept.

The Original Comfy

Have you ever wanted to be wrapped in a cozy blanket all day? The Original Comfy made that dream real. It’s a wearable blanket that’s like a warm hug you can take anywhere.

Whether you’re binge-watching your favorite shows or reading a book, you’re snug as a bug in a comfy rug. It’s a comfy solution to feeling warm and cozy wherever you are.

Tired of losing your glasses? ReadeREST has your back—or rather, your glasses. It’s a magnetic eyeglass holder that clips onto your clothes, keeping your glasses secure and within reach.

No more searching for your specs—they’re right where you put them. It’s a small invention that saves you from big frustrations.

Teaching cats to use the toilet might sound like a dream, but CitiKitty made it real. Their kit helps train your feline friend to do their business where you do yours.

It’s a clever solution for cat owners who want to say goodbye to litter boxes. Imagine the convenience of having a potty-trained cat—CitiKitty makes it possible.

Wicked Good Cupcakes

Cupcakes in jars? That’s the delightful idea behind Wicked Good Cupcakes. A mother-daughter duo turned cupcakes into portable desserts.

These jarfuls of goodness are not only tasty but also a feast for the eyes. They proved that a dash of creativity can transform a classic treat into something new and exciting.

Tipsy Elves

When it comes to holiday-themed clothing, Tipsy Elves takes the crown. They blend humor and style, creating outfits that make every celebration a blast.

From funky Christmas sweaters to quirky Fourth of July gear, Tipsy Elves proves that clothing can be fun and fashionable at the same time.

These amazing Shark Tank projects show how a dash of innovation, a sprinkle of creativity, and a lot of hard work can create products that make life more enjoyable and convenient.

With a pinch of imagination and a spoonful of determination, entrepreneurs turned simple ideas into everyday solutions we now love.

How do you make a Shark Tank idea?

Creating a Successful Shark Tank Idea: A Step-by-Step Guide

Identify a Problem or Need

Start by pinpointing a real problem or need that your idea can solve. Make sure it’s something meaningful and relevant to potential customers.

Conduct Market Research

Dig into the market to understand who your customers are, the size of the market, and your competitors. Figure out how your idea stands out from what’s already out there.

Develop Your Idea

Take your initial concept and refine it. What features will your solution have? How will it truly address the problem you’ve identified?

Prototype and Testing

Create a prototype or MVP to show off your idea’s functionality. Test it with your target audience to gather feedback and make improvements.

Business Model and Monetization

Decide how you’ll make money from your idea. Will it be a product you sell, a subscription service, or something else? Define your pricing and revenue strategy.

Prepare a Compelling Pitch

Craft a clear, succinct pitch that outlines the problem, your solution, the market opportunity, and what makes your idea stand out.

Financial Projections

Lay out realistic financial projections to demonstrate your expected revenue, expenses, and potential profits over a specific period.

Marketing and Sales Strategy

Share your plan for reaching customers. How will you market your idea? Consider both online and offline strategies to grab attention.

Intellectual Property Protection

If relevant, think about protecting your idea with patents or trademarks. This safeguards your work and can add value.

Practice Your Pitch

Practice your pitch until you’re comfortable presenting it within the time limits of a Shark Tank episode. Your delivery should be engaging and confident.

Prepare for Questions

Think ahead and be ready for the sharks’ questions. Address potential concerns about the market, competition, and your execution plan.

Highlight Traction

If you’ve got early successes like sales or positive feedback, mention them. It shows that your idea is already gaining traction.

Apply to Shark Tank

Follow the application process on the official Shark Tank website. Make sure to provide all requested information and materials.

Be Open to Negotiation

If a shark shows interest, be prepared to negotiate. Understand your idea’s valuation and how much equity you’re willing to offer in exchange for their investment.

Developing a winning Shark Tank idea means balancing creativity, research, and strategy. By understanding your idea inside and out, showing its market potential, and conveying its value effectively, you boost your chances of catching the sharks’ attention and securing their support.

In the exciting world of entrepreneurship, Shark Tank project ideas truly stand out as beacons of creativity and determination. They vividly demonstrate how regular folks like us can dream big and actually bring those dreams to life.

Whether it’s clever gadgets that add convenience to our lives or revolutionary solutions for major issues, these ideas illustrate the incredible power of thinking outside the box.

These ideas serve as inspiring teachers, showing us that every obstacle can transform into an opportunity to shine. They motivate individuals like you to chase your passions, devise innovative fixes, and leave a positive mark.

The journey from a simple notion to presenting it on the Shark Tank stage is like riding a thrilling rollercoaster of strategic planning and sheer courage.

As the business landscape continues to evolve, the essence of Shark Tank ideas consistently fuels inspiration. It gently pushes upcoming thinkers like you to dream big, get creative, and bravely embrace risks.

And whether these aspiring entrepreneurs strike a deal or not, these ideas stand as a reminder that the most precious treasure is the determination to transform a mere idea into a force that can reshape lives, industries, and even the entire world.

Frequently Asked Questions

What kinds of ideas are suitable for shark tank.

Shark Tank welcomes a wide range of ideas, from innovative products and services to creative solutions for everyday problems. The key is to have a unique value proposition that addresses a specific need or challenge in the market.

Do I need a fully developed product before pitching on Shark Tank?

While a fully developed product can be impressive, it’s not always necessary. Many entrepreneurs present prototypes or even just a well-thought-out concept. What’s crucial is showcasing the idea’s potential and demonstrating that it solves a problem.

How important is market research for a Shark Tank idea?

Market research is essential. It helps you understand your potential customers, competition, and the demand for your idea. Being well-informed about the market landscape can make your pitch more convincing to both the sharks and viewers.

How do I prepare for tough questions from the sharks?

Expect the sharks to ask challenging questions about your idea, its potential, and your business plan. To prepare, thoroughly research your idea’s strengths and weaknesses, understand your financial projections, and be ready to defend your valuation and revenue strategy.

What happens if a shark makes an offer for my idea?

If a shark offers you a deal, you have a decision to make. Consider the terms of the offer, the expertise the shark brings, and how the partnership aligns with your goals. Negotiations may follow, so be open to finding common ground that benefits both parties.

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Level up your team-building skills with Shark Tank: Pitch, Fund, Succeed!

• Takes 60 minutes
• Average difficulty
• 5-30 participants

What is Shark Tank?

The Shark Tank Icebreaker Activity is an engaging and entertaining way to encourage collaboration, creativity, communication, and persuasive skills among participants. Drawing inspiration from the popular television show “Shark Tank,” this icebreaker invites teams to invent a new product or service and pitch it to a panel of judges, known as sharks. The objective is to foster teamwork and presentation abilities in a lighthearted atmosphere.

In this activity, participants are divided into teams, each responsible for creating an innovative product or service idea based on given criteria or themes. Teams then develop their concept by naming the product, defining its unique selling points, understanding the target market, devising a business model, and preparing a compelling pitch. Creativity is strongly encouraged, with the aim of crafting out-of-the-box ideas that impress the sharks.

Following idea development, teams work on their pitch presentation, which may involve scripting, assigning roles to each member, and creating visual aids or props. During the pitch session, teams present their ideas in front of the sharks and other teams, aiming to persuade the sharks to invest based on feasibility and the quality of the pitch.

After all pitches, groups reconvene for reflection, sharing what they’ve learned from the activity and highlighting the importance of entrepreneurship, risk-taking, and resilience in business. The facilitator leads a debrief to discuss the key takeaways and areas for improvement, emphasizing the educational aspect of the exercise.

Variants and adaptations of this icebreaker include extended sessions with market research, prototype design, or mock investors bringing pretend funds, as well as tailoring themes to suit specific contexts or participant expertise. Overall, the Shark Tank Icebreaker Activity is an excellent method for breaking the ice, cultivating innovative thinking, and enhancing teamwork and presentation skills in a memorable and enjoyable format.

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Rules for Shark Tank

• Participants will be divided into teams, each responsible for creating a new product or service idea.
• The activity consists of several stages: Idea Development, Pitch Preparation, and The Pitch.
• Teams must name their product, define its unique selling points, understand the target market, devise a business model, and prepare a compelling pitch within the allotted timeframe.
• Creativity is highly encouraged; innovative and out-of-the-box ideas are favored.
• Each team will present their pitch to the sharks (investors/judges) and other teams within a limited timeframe (3-5 minutes recommended).
• Sharks provide constructive feedback, discuss potential concerns or challenges, and may express interest in investing based on feasibility and pitch quality.
• After all pitches, groups will share what they learned from the activity and discuss the importance of innovation, presentation skills, and teamwork.
• The facilitator will highlight notable pitches, teamwork exemplars, and touch on the significance of entrepreneurship, risk, and resilience in business during the debrief.
• Adaptations can include extended sessions with market research, prototype design, or mock investors bringing pretend funds.
• Themes may vary to suit the context or participant background (e.g., technology, social good, sustainability).

Materials needed for Shark Tank

• Notebooks and pens: Participants will need notebooks and pens to brainstorm ideas, take notes, and plan their pitches.
• Markers and flip charts or whiteboard: These visual aids will help teams sketch out their ideas and make them more understandable during presentations.
• Presentation aids: Depending on the teams’ preferences, they might want to use additional presentation aids such as posters, PowerPoint slides, or props to enhance their pitches.
• Optional materials: You may consider adding optional materials like costumes or music to make the activity more fun and engaging. These can help create a lively atmosphere and add a touch of drama to the presentations.

Setting up for Shark Tank

To set up the Shark Tank Icebreaker Activity, follow these steps:

Identify the participants: Determine who will be participating in the activity. This could include students, employees, or attendees at a workshop or conference. Make sure that the group size is appropriate for the activity (ideally broken down into smaller teams of 3-6 members).

Select a facilitator: Designate an individual to lead and manage the entire icebreaker session. This person will be responsible for explaining the rules, setting time limits, guiding participants through each stage, and facilitating discussions during debriefing.

Designate sharks: Choose one or more individuals to act as investors (sharks) on the panel. These can be volunteers from within the group or designated by the facilitator. For larger groups, consider having team representatives take turns acting as sharks after they have presented their pitches.

Divide participants into teams: Split the entire participant pool into smaller groups of 3-6 members each. Ensure that teams are diverse and balanced in terms of skill sets, backgrounds, and experiences to promote collaboration and creativity.

Choose themes or criteria for idea generation (optional): If desired, provide specific themes or criteria to guide teams in brainstorming their product/service concepts. This could include focusing on particular industries, issues, or trends relevant to the group’s context.

Select a presentation area: Find a space suitable for hosting the pitch presentations. Ideally, this should be a large open area with enough room for teams to gather around and watch other presentations while maintaining social distancing as needed.

Set up presentation materials: Prepare necessary materials for teams to use during their pitch preparations, such as notebooks, pens, markers, flip charts, whiteboards, or any other relevant presentation aids. Ensure that these are readily available and easily accessible to all teams.

Establish a schedule: Based on the total duration allocated for the icebreaker activity, create a timeline with estimated timeframes for each stage of the process (introduction, idea development, pitch preparation, pitches, feedback, reflection, and wrap-up).

By following these setup steps, you’ll be well-prepared to facilitate an engaging and successful Shark Tank Icebreaker Activity that promotes creativity, teamwork, communication, and presentation skills among participants.

How to play Shark Tank

1. Divide Participants into Teams: Divide the participants into small groups of 3-6 members each. These teams will work together to create their innovative product or service idea.

2. Introduce the Activity and Provide Criteria: Explain the Shark Tank Icebreaker Activity, its objectives, rules, and stages. Share any specific criteria or themes for the ideas to guide brainstorming. Encourage creativity and out-of-the-box thinking.

3. First Brainstorming Session (5 mins): Give teams 5 minutes to come up with a market-disrupting idea based on the provided criteria or themes.

4. Idea Development (15-30 mins): Allow time for teams to elaborate on their product/service concept, including naming the product, defining USPs, understanding the target market, devising a business model, and preparing a pitch.

5. Pitch Preparation (10-20 mins): Have each team work on communicating their idea effectively by scripting, designating roles for the pitch, and creating visual aids or props if desired.

6. The Pitch (20-40 mins): Have teams take turns presenting their ideas in front of the sharks and other teams within a limited timeframe. Encourage active engagement and persuasion skills during these pitches.

7. Feedback (5-10 mins per pitch): After each pitch, have the sharks provide constructive feedback, discuss potential concerns or challenges, and consider whether they would ‘invest’ in the proposition based on its feasibility and pitch quality.

8. Reflection and Wrap-up (10-15 mins): Bring all groups together to share what they learned from the activity and highlight the importance of entrepreneurship, risk, resilience, innovation, presentation skills, and teamwork.

9. Debrief: Lead a debrief discussion on the importance of innovation, presentation skills, and teamwork, focusing on both successful pitches and areas for improvement. Keep discussions educational, kind, and supportive.

Benefits of Shark Tank

Fosters Creativity and Innovation: The Shark Tank Icebreaker encourages participants to think outside the box and come up with unique, market-disrupting ideas. This process stimulates creative thinking and can lead to valuable insights that may be applied in real-world scenarios.

Enhances Teamwork and Collaboration: By working together in teams, participants learn to leverage each other’s strengths, communicate effectively, and build rapport. These skills are crucial for success in both personal and professional settings.

Improves Presentation and Public Speaking Skills: The pitching aspect of the activity pushes participants to articulate their thoughts clearly, engagingly, and persuasively. This experience can significantly boost confidence and proficiency in public speaking, a valuable skill for various aspects of life.

Cultivates Entrepreneurial Mindset: Through simulated investment pitches and constructive feedback from the sharks, participants gain an understanding of what it takes to turn ideas into viable businesses. This exposure can inspire some to explore entrepreneurship as a career path or simply instill an appreciation for risk-taking and resilience in any endeavor.

Promotes Active Learning: The immersive nature of the Shark Tank Icebreaker ensures that participants are fully engaged throughout the activity, absorbing lessons and developing skills through hands-on experience rather than passive listening or reading.

Encourages Critical Thinking and Problem Solving: As teams refine their ideas, they must consider potential challenges, target markets, revenue streams, and other real-world factors that could impact the success of their product or service. This process hones critical thinking skills and demonstrates the value of strategic planning.

Boosts Self-Esteem and Motivation: Achieving a successful pitch or witnessing the progress made by fellow participants can be highly rewarding, fostering self-confidence and motivating individuals to continue developing their talents and abilities.

Facilitates Networking and Relationship Building: The interactive format of the activity encourages connections between participants, paving the way for future collaborations or support networks that can benefit all involved.

Skills built with Shark Tank

• Creativity: The Shark Tank Icebreaker Activity encourages participants to think outside the box and come up with innovative ideas for a new product or service. This process stimulates creative thinking and helps individuals develop their ability to generate unique solutions to problems.
• Teamwork: By working in small teams, participants learn to collaborate effectively, build on each other’s ideas, and leverage individual strengths to create a cohesive pitch. This experience fosters trust and communication among team members, enhancing overall group dynamics.
• Presentation Skills: The activity offers ample opportunities for individuals to practice their public speaking and presentation abilities. From structuring a compelling narrative to using visual aids effectively, participants hone their skills in engaging an audience and delivering clear, concise messages.
• Persuasion and Influence: Playing the role of entrepreneurs pitching their ideas to potential investors, participants must learn to be persuasive and convincing. This experience strengthens their ability to articulate the value proposition of their ideas and influence others’ perceptions, which is beneficial in various professional and personal settings.
• Resilience: Receiving constructive feedback from the sharks can be challenging, but it also teaches participants to be resilient and adaptable. By learning from criticism and refining their pitches based on the judges’ insights, individuals develop a growth mindset and improve their ability to bounce back from setbacks.
• Business Acumen: The Shark Tank Icebreaker Activity exposes participants to key business concepts such as target markets, unique selling points, and business models. This exposure enhances their understanding of the entrepreneurial landscape and equips them with essential knowledge for navigating various commercial environments.

Why I like Shark Tank

As a facilitator, I appreciate the Shark Tank Icebreaker Activity because it effectively combines icebreaking, team building, and learning elements in one engaging package. Its structure allows participants to exercise their creativity, communication, and collaboration skills while having fun. I enjoy witnessing how teams innovate and adapt to given criteria or themes, leading to a wide variety of product and service ideas that often surprise and impress the sharks.

The pitch preparation phase is particularly interesting as it showcases each team’s unique approach to presenting their idea compellingly. This stage fosters public speaking skills, critical thinking, and strategic planning while encouraging participants to think on their feet in a high-pressure situation—skills that are valuable both in professional and personal settings.

Furthermore, I find the feedback segment crucial as it provides constructive criticism and highlights potential areas for improvement. This aspect of the activity emphasizes continuous learning and development, ensuring participants take away valuable insights from the experience.

Overall, I like the Shark Tank Icebreaker Activity due to its multifaceted benefits, adaptability, and entertainment value. It effortlessly fosters a positive atmosphere where collaboration, creativity, and communication flourish—resulting in an enjoyable and productive session for all involved.

Tips for making Shark Tank more inclusive

• Tip: When forming teams, ensure diversity in perspectives, backgrounds, and skills to promote inclusivity and foster creative problem-solving.
• Tip: During idea development, encourage teams to consider how their product or service can cater to a wide range of users with different abilities, ages, cultures, and socioeconomic statuses.
• Tip: Provide all participants with accessibility options such as large print materials, screen reader compatibility, or sign language interpreters if necessary.
• Tip: Emphasize the importance of respectful communication by modeling inclusive language and addressing any insensitive remarks or behaviors that may arise during the activity.
• Tip: Create a safe space where participants can express their thoughts, concerns, and ideas without fear of judgment or ridicule. Encourage active listening and empathy among team members.
• Tip: Consider incorporating multilingual support in the form of translation devices, bilingual facilitators, or materials translated into multiple languages to accommodate non-native speakers.
• Tip: When selecting sharks, ensure a diverse panel that represents various backgrounds, experiences, and areas of expertise. This will help provide well-rounded feedback for all teams and promote an inclusive environment.
• Tip: Be mindful of time constraints during the pitch preparation phase to ensure that participants with different processing speeds or learning styles have ample opportunity to contribute and prepare their presentations.
• Tip: Encourage sharks to provide constructive criticism focused on improving the idea rather than personal attacks, ensuring all teams feel supported and valued throughout the activity.

Reflection questions for Shark Tank

What specific aspects of your team’s pitch do you think resonated most with the sharks? This question encourages participants to reflect on their successful communication strategies and what made their product or service idea captivating for the panel.

How did your team handle receiving constructive feedback from the sharks, and what lessons can be applied in future collaborations or presentations? By asking this question, facilitators prompt participants to think about receptiveness to feedback and how to grow from critique in a professional setting.

In retrospect, is there any additional information you would have liked to include in your pitch that was not covered during preparation? This reflection point allows individuals to identify gaps in their presentation and consider further research or preparation for future projects or pitches.

How did working together as a team influence the development of your product/service idea, and what strategies were particularly effective in fostering collaboration? By discussing team dynamics, participants can understand the importance of collective creativity and unity in achieving goals within a group setting.

What did you learn about entrepreneurship, innovation, and risk-taking throughout this activity that may inspire you to think differently when approaching challenges or opportunities? This question encourages participants to explore how the Shark Tank icebreaker experience can influence their mindset and actions in real-life scenarios related to business, problem-solving, and personal growth.

Want customized activity suggestions? Try our Team Building Expert GPT !

About the author

Founder & Chief Icebreaker

I started Icebreaker Spot because I truly believe that strong connections are the foundation of successful teams. I wanted to create a platform that would make it easy for people to find and share icebreakers and team building activities, empowering them to build trust, foster collaboration, and ultimately, achieve greatness together.

Table of Contents

• Materials needed
• How to play
• Why I like this activity
• Tips for inclusivity
• Reflection questions

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4 Ways To Use Shark Tank in the Classroom 

The hit television show, Shark Tank , has captured millions of viewers with its exciting, high-stakes pitches from entrepreneurs seeking investments for their creative innovations. Based on the pitch, wealthy investors, also known as the “sharks,” get to decide if these ideas are worth their money. Beyond just entertainment though, Shark Tank can also be used as a valuable educational tool for teaching entrepreneurship in your classroom . There are so many creative ways to integrate Shark Tank in the classroom that contribute to a more well-rounded, real-world learning experience. 

Table of Contents

If you want to share Shark Tank ideas in class, make sure to access our Shark Tank Pitch Playlist with 7 classroom-friendly Shark Tank Pitches to save you some time.

Additionally, if you are seeking consistent entrepreneurial projects for your classroom, check out our Weekly Projects Newsletter so that you can get full, editable class projects in your inbox every Sunday ! 

Why should you use Shark Tank in the Classroom? 

#1 Learning the Art of Pitching an Idea

One of the most valuable skills an entrepreneur can have is knowing how to effectively communicate their ideas with passion and excitement that meaningfully engages their audience. On Shark Tank, contestants must present their business ideas in a concise and compelling way that captures the investors’ attention. By watching and analyzing these pitches, students can learn some of the key elements of an effective pitch, and take note of the pitches that might need some more work. 

#2 Developing Critical Thinking Skills  

Problem-solving and critical thinking are consistently necessary as an entrepreneur. As students watch businesses be presented on Shark Tank, they will learn the strengths and weaknesses of different business ideas, as well as the potential risks and challenges associated with being an entrepreneur. Following the pitch, the Sharks have an opportunity to offer feedback and ask follow-up questions about the company. This part of the show is a great way for students to analyze what aspects of a new company are most important and most concerning to potential investors.

#3 Understanding Market Research  

Before launching any business, it is necessary to determine whether or not there is a need for that product or service. Conducting market research is another essential aspect of being an entrepreneur in order to be prepared to enter a specific industry. The Sharks often ask contestants about their competition, how they figured out their pricing strategy, and what makes them different. By watching the show, students can identify some of the key areas of market research that are the most effective for developing a business model and understanding the importance of being knowledgeable about the industry an entrepreneur is entering into.   

#4 Understanding the Financial Components of Entrepreneurship  

The Sharks often scrutinize the financials presented by contestants to determine whether or not to invest. This aspect of the show highlights the importance of having a solid understanding of finances, including profit margins, cash flow, and revenue. These financial skills are helpful for students to learn about financial planning and management in the context of entrepreneurship. Additionally, students learn that when seeking investments, entrepreneurs do not always receive exactly what they are looking for. They may need to be flexible when making a deal or choose not to compromise and leave empty-handed.   

#5 Learning About Different Business Models  

Using Shark Tank in the classroom allows for great knowledge expansion because Shark Tank features a wide variety of businesses ranging from food and beverage companies to tech startups, and consumer products. The varying business models for each company offer insights into the unique challenges that are associated with each, as well as the significance of identifying a target market and tailoring a business to meet customer needs. Students will be able to expand their thinking and understand that developing a business model has endless possibilities for creativity and innovation. 

Best Shark Tank Pitch Videos to Show Students

Access our Classroom Friendly Shark Tank Pitches playlist ! Each clip features a completely different business, entrepreneurs with varying backgrounds, and a mix of fun and engaging pitch examples as well as emotional and socially driven ones to save you time when using Shark Tank in the classroom. Don't forget to save it to your YouTube library , so you can continue to refer back to it!

How to Use Shark Tank Videos as Classroom Lessons 

#1 Company Analysis Project

• Have your students create a comprehensive analysis of a Shark Tank pitch of their choosing
• They can identify strengths and weaknesses of the company’s overall presentation, the way they respond to investor questions, and how well they know their target market, finances, and overall industry
• Additionally, ask them to provide some areas for improvement or something they might have done differently. 

#2 Mini Shark Tank /Elevator Pitch Project  

• This can be a one-day project or over a period of time
• Students can use a large poster board or online tool to map out an overview of their idea, who the target audience is, what kinds of resources are most important, and why they think they are the best people to solve the issue
• They will then create an elevator pitch for their company and present it to the class, allowing time for feedback.

#3 Business Model Research

• They can look for similarities and differences, identify whether the business model is common or unique, and determine what elements of each model make it most effective for the specific product or service 

#4 Students Become the Sharks

• Play an episode of Shark Tank and pause it after the contestants give their pitch
• Allow the students to discuss in small groups whether or not they would want to invest in the company, what questions they still have, and what elements of the pitch were compelling
• Continue playing the episode to hear what the real Sharks had to say
• Afterward, students can discuss whether or not they were surprised by the results, and if their groups’ analysis was similar or different  

It’s important to note that Shark Tank is not without flaws. The emphasis on high-stakes investments and dramatic confrontations with investors is not a completely accurate view of the business funding process. It can also overshadow the educational value of the show. In this sense, it’s important for educators to use the show as a supplement to a broader entrepreneurial curriculum, rather than relying on it as the sole teaching tool.  

Not only are there educational benefits, but Shark Tank is a fun and engaging way to teach entrepreneurship. By allowing students to watch and analyze pitches from real-life entrepreneurs, the show has the ability to bring entrepreneurship to life in a way that textbooks and lectures simply can’t . It also provides a platform for students to develop their own business ideas and practice their pitch skills in a supportive and constructive environment , inspiring the next generation of entrepreneurs!  

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Business Students Dive into the “Shark Tank”

"School is boring." There is no place for that statement when teachers are creative, engaging and promote genuine learning. But how do teachers make their classes the opposite of boring?

When I began teaching high school business courses four years ago, I was just 23 years old. Because I had recently lived through traditional high school and college instruction, I knew there had to be a different way -- a better way.

Inspiration struck one night, months into my first year of teaching, while watching what was then a new TV show called Shark Tank . Here, entrepreneurs pitch their business ideas to millionaire and billionaire investors in the hope of securing funding to start, grow or save their business. When I showed my business students one episode, they begged to watch more. At that point, I knew I had something. So, to capitalize on my students' enthusiasm, I created a project out of it.

Entrepreneurs in Training

In my Business 100 class, students begin the Shark Tank project by assuming the role of an entrepreneur tasked with devising a proprietary, practical invention that can be a product or service. They spend months developing a business plan for their invention while, along the way, learning important business concepts from the course outline. Skills align with the Common Core State Standards, specifically critical thinking and problem solving.

In developing their inventions, students learn about the importance of legally protecting their company via a patent, and protecting their logo and tagline with a trademark. They learn the costs associated with leasing a space to conduct business operations. Additionally, they use those Common Core staples of critical thinking and problem solving to determine their cost of goods sold, distribution methods, marketing tactics and total start-up funds that would be required to launch their businesses. Skills learned in English class are reinforced, in that each Shark Tank assignment is accepted only if there are no spelling, grammar or punctuation errors.

At the project's completion, students create a prototype and pitch their invention to real business owners, just like on the show. This year's business invention ideas include voice-activated and -controlled headphones, a retractable and expandable travel bag, and a stylish hat line with changeable brims -- just to name a few!

Feedback from the Sharks

"One of the hardest parts of the Shark Tank project was finding out how much it would cost to make my product," said sophomore Alex Fields. "I had to first figure out if it was important to me to make it in the U.S., rather than overseas. Then I had to figure out where to find my parts at the lowest price, while making sure they were going to still be good quality."

Over the years, students have presented to many different "sharks" (investors) including the president of a software design company, the CEO of a marketing company, and the president and founder of a manufacturing company, along with multiple local business owners who represent a variety of industry sectors. Besides commending the students on their presentation skills and creativity, sharks point out areas of improvement, mostly centering on marketing strategies and the accuracy of data that students have researched for their pitch.

While no money is actually awarded from any of the investors, students acquire important business knowledge and skills throughout the process. "I know I'm young, but I've always wanted to start my own business," said sophomore Alexandria Lennen. "I still do, but I'm now way more prepared after completing the Shark Tank project. It was so awesome!"

Said sophomore Harmony Ordaz, "The Shark Tank project has opened my eyes to how much work it really takes to be an entrepreneur. Starting your own business is definitely not for everyone. It's been so much fun to learn all this by doing it, not just listening or watching something about it."

The Opposite of Boring

With the project now in its fourth year, the student body at my school has developed an excitement for the event. Last year, over 500 students and staff members attended the presentations. It is exciting for me that enthusiasm for an in-school project has expanded to a large audience outside of the classroom.

Like I said earlier, school should never be boring. My relative youth has been an advantage for engaging my students, because I am up on their media obsessions, social networking habits, fashion trends, and have a sense of what might be an interesting project. I try to put myself in students' shoes and match assignments to their interests.

So ask yourself, "How am I getting my students to be excited about learning?" Maybe it's time to let them (safely) swim with sharks.

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Example Business Plan for Start-up

A business plan is a written document that outlines the goals, strategies, and operations of a business. It is a comprehensive roadmap that helps business owners and entrepreneurs clarify their vision, identify potential challenges, and plan for success. A well-written business plan typically includes sections that cover the business’s mission statement, target market, products or services, marketing strategy, financial projections, and management team. A business plan serves as a tool for securing financing, attracting investors, and guiding business operations. It is an essential document for any business, whether it is a startup or an established company looking to expand or pivot its operations.

Business Name: GreenTech Urban Farming Solutions

I. executive summary.

GreenTech Urban Farming Solutions (GUF Solutions) aims to revolutionize urban agriculture by providing innovative, sustainable, and efficient hydroponic and vertical farming systems. The company’s mission is to empower communities, reduce food scarcity, and promote a healthy lifestyle by offering locally produced, fresh, organic produce.

Our target market consists of urban dwellers, restaurants, supermarkets, schools, and local government organizations seeking to establish sustainable urban farming initiatives. GUF Solutions has developed an extensive marketing and sales strategy to generate awareness, engage customers, and promote sales. Our highly skilled and dedicated team will ensure smooth operations, backed by a comprehensive management structure.

The company is seeking $1,000,000 in funding to finance its initial setup, including the acquisition of equipment, hiring staff, and the implementation of a robust marketing campaign. GUF Solutions projects steady growth and profitability within three years of operation.

II. Company Description

GUF Solutions is a startup company that specializes in providing cutting-edge urban farming solutions. Our offerings include hydroponic systems, vertical gardens, and urban farming consultation services. We also provide educational workshops and training sessions to empower communities to adopt sustainable farming practices.

III. Market Analysis

Industry Overview:

The global urban farming market is growing exponentially, driven by increasing urbanization, environmental concerns, and the demand for local, organic produce. The hydroponics segment is expected to see the highest growth due to its water and space efficiency.

Target Market:

Our target customers include:

• Urban households
• Restaurants and supermarkets
• Schools and universities
• Local government organizations

Competitor Analysis:

Major competitors include other urban farming solution providers, traditional agricultural businesses, and local farmers’ markets. Our competitive advantage lies in our innovative technologies, commitment to sustainability, and superior customer service.

IV. Marketing and Sales Strategy

Marketing Strategy:

• Develop an engaging, informative website and active social media presence.
• Establish partnerships with local restaurants and supermarkets to promote our products.
• Host educational workshops and seminars on urban farming and sustainability.
• Offer free trials and promotional discounts to encourage trial and adoption.

Sales Strategy:

• Employ a dedicated sales team to establish relationships with potential clients.
• Offer customizable solutions to cater to varying customer needs.
• Provide exceptional after-sales support and customer service.

V. Operations and Management Structure

Operations:

Headquarters, including administrative offices and a warehouse. Network of urban farms utilizing our hydroponic and vertical farming systems.

Management Structure:

CEO – Overall company direction and strategy. COO – Oversees daily operations, including logistics and inventory management. CFO – Manages company finances, accounting, and legal compliance. CMO – Responsible for marketing, sales, and customer relations. R&D Director – Oversees product development and innovation.

VI. Product or Service Line

Hydroponic Systems – Soil-less cultivation systems that save water and space. Vertical Gardens – Space-efficient, high-yield urban farming solutions. Urban Farming Consultation – Design and implementation of urban agriculture projects. Educational Workshops – Training sessions on urban farming and sustainability.

VII. Financial Projections

Year 1: Revenue: $500,000 Expenses: $750,000 Net Loss: $250,000

Year 2: Revenue: $1,000,000 Expenses: $900,000 Net Profit: $100,000

Year 3: Revenue: $1,500,000 Expenses: $1,200,000 Net Profit: $300,000

VIII. Funding Request

GUF Solutions is seeking $1,000,000 in funding to finance the following:

Acquisition of hydroponic and vertical farming equipment: $400,000 Renting warehouse and office space: $100,000 Salaries for employees: $250,000 Marketing and promotional activities: $200,000 Research and development: $50,000

With this initial investment, GUF Solutions expects to achieve profitability by the end of the second year, with a projected revenue growth rate of 50% year-over-year.

IX. Appendix

Management Team Resumes Detailed Financial Projections Product and Services Catalogue Market Research and Analysis Data Letters of Intent from Potential Clients and Partners Case Studies and Testimonials Intellectual Property Documentation (if applicable)

From Dream to Reality: A Comprehensive Guide to Starting Your First Business

Market research and competition analysis for new business startups, the power of swot analysis for new businesses, creating a minimum viable product for a new businesses, the art of networking: connecting with like-minded individuals and industry professionals, how to register your new business name, how to register for a sales tax license, where to get a microloan for your new business, where to get a peer-to-peer loan for your business, how to find angel investors for your startup, navigating the venture capital landscape: securing funding for your startup, discovering business grants and competitions for your startup, the art of pitching: how to present your business idea with confidence and clarity, cash-basis vs. accrual-basis accounting for small businesses: making the right choice, developing a budget and financial projections for new small businesses, setting up an effective payroll system for small business, how to monitor cash flow for new small businesses, understanding your target audience and creating buyer personas, how to create a logo for your new business with no design skills, defining your marketing goals for a new small business, developing your unique selling proposition, how to optimize the online presence of your new business, editor's picks, everlywell home health tests, toybox 3d printer for kids, budsies custom plush animals, popular products, pretty rugged faux fur blankets, jackets & bags, proven skincare, the woobles crochet kits, next in the tank, you go natural (ygn), see the way i see, noshi food paint, nature’s wild berry.

Home > Business > Business Startup

How to Get on Shark Tank and Launch Your Business from Idea to Reality

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Since 2009, American television audiences have watched ambitious entrepreneurs take a lonely stage in front of a panel of wealthy would-be investor “sharks” to pitch their business idea in hopes of an investment deal.

Wildly successful pitches have helped launch some small businesses into international sales generators, like Scrub Daddy —maker of smiley-faced kitchen sponges.

The hit ABC show Shark Tank offers these ambitious small-business owners a chance at their dreams of success. Each episode features several pitches, chosen from among thousands of applicants. But only a few conclude with a shark taking the bite—and a significant portion of deals actually fall through after the show airs.

So is the whole process worth it? We talked to several Shark Tank alum, and the resounding answer is yes .

If you’re an aspiring entrepreneur with your own big idea, we’ve got the lowdown on what it takes to get on Shark Tank and how to make your pitch a success. The good news? Even if you don’t make it on the show—or you do but don’t get a deal—the experience can boost your brand and your sales revenue.

Tips for getting on Shark Tank

There’s no magic bullet for clinching a successful Shark Tank effort. But our research and conversations with folks who’ve experienced the show uncovered a few steps that could improve your chances.

5 steps to get on Shark Tank

• Develop the right business idea
• Create an engaging video
• Be patient and stick with the process
• Practice for your big moment
• Nail your pitch

1: Develop the right business idea

Easier said than done, right? Well, if you’re considering applying for Shark Tank, you already have a brilliant idea you think customers would want. The trick is convincing the show’s producers that it’s brilliant too.

Fortunately, the show has featured pitches from a wide range of products and services. From odor-reducing sticks for kids’ athletic gloves to an online ice cream gift delivery service , Shark Tank chooses entrepreneurs with diverse backgrounds and ideas to have their shot at making a deal.

To improve your odds with producers, make sure you have the credibility and business history to back up any claims you make. And show your receipts. As much as possible, secure patents, set up a website, shoot photography, collect customer testimonials and insights, conduct market research, and document any sale or presale information that you can—before submitting an application.

Once you submit your application—whether by email or at an in-person open casting —prepare to answer multiple questions from producers about your business plan and product or service.

2: Create an engaging video

At some point during the application process, you’ll need to submit a video, usually 10 minutes long, featuring you and your business idea. The video is crucial to the process because it’s the first chance (unless you attend an open casting) that show producers have to see your personality, energy, passion, and style.

You don’t have to produce an Oscar-worthy piece of film. But the video should be engaging and TV-worthy. Be yourself and show your personality. Talk about the “big story” and the reasons why you created your business idea in the first place.

Use your video to say precisely what you want. What do you need that you could only accomplish with investment from the sharks? Would help with branding and marketing launch your business to the next level? What do you expect your company to do with investment dollars? Don’t be afraid to talk about the weak spots in your business—that’s why you’re asking for help!

Also, find the drama. Talk about what going on the show and making a deal with a shark would mean to you, not just your business. Share your entrepreneurial dreams. You don’t need to be overly sentimental, but do make it personal.

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3: Be patient and stick with the process

The Shark Tank application process can be a long one. The alums we spoke to often went through several rounds of interviews, paperwork, and videos. Some entrepreneurs waited months before they got the call to hop on a plane and take the plunge into the tank.

Staying committed to the audition process is essential. Even if producers ask you the same questions or you complete the same forms over and over, the producers will notice and appreciate those who stick with the process. You want to stay on their minds and in their inboxes because you never know when you might get your chance.

4. Once you’re chosen: Practice for your big moment

A  Shark Tank  producer has just called: you’re in! Now what?

After screaming at the top of your lungs in excitement, it’s time to get to work on your final pitch.

We’re not sure what the average wait time is between getting accepted for the show and filming your pitch, but it could be up to two weeks. Despite what we imagine is an excruciating waiting period,  don’t tell anyone .

Shark Tank  requires participants to sign a nondisclosure agreement, which means you can’t say much, except to the producers, until your show airs. The good news is that you can use the silent time to prepare for your big moment.

Prepare your products, pitch props, marketing materials, and financial documents. Then practice, practice, practice . Make sure you know your stuff, from your personal story to your financial forecasts. Practice recalling the facts while staying comfortable and natural. Film yourself and watch for potential pitfalls.

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5. Nail your pitch

If you’ve watched any episode of Shark Tank , you’ve probably guessed what anyone who’s appeared on the show could likely tell you: the experience is emotional, exhilarating, and nerve-wracking.

But don’t worry too much. You know your business, you’ve done your homework, and you’re ready to make a deal.

Just like with your application video, make sure you show your passion and your personality. The sharks want to make a good deal, it’s true, but they also want to make good TV. Remember to find the drama in your story and connect it to your business goals.

What to avoid in your Shark Tank pitch

Set your boundaries but prepare for flexibility. You should have a specific investment structure in mind, but don’t shoot down an offer just because it isn’t exactly the number or investor you imagined.

Don’t get too lost in the numbers. Focus on the big picture—what your idea means for you, your business, and the world—and imagine future success.

Also, don’t get intimidated or starstruck. The sharks are famous and influential business people, but they’re also humans just like you. Try to relate to them as you would any other potential business partner.

What if you don’t make a deal?

Even if you follow every word of advice and have the perfect product, you may not strike a Shark Tank deal.

The show’s producers and investors have their own agendas and budgets in mind. And you may just be unlucky.

However, not landing a deal on the show doesn’t mean your business idea is doomed. Plenty of Shark Tank “losers” have blossomed into wildly successful businesses. The experience, exposure, and practice pitching to investors can boost your entrepreneurial spirit—and market share.

Plus, even if the sharks pass on your idea, there’s a chance you’ll end up with a deal of your own from an investor who liked your Shark Tank pitch.

Ultimately, if you’ve developed a great business idea, it’s worth giving Shark Tank a shot.

Lendio matches your business and budget needs to hundreds of uniquely targeted lenders through a single, simple platform.

How to finance your business without Shark Tank

Of course, going on national television isn’t the only way to fund your small-business dreams. From microloans to crowdfunding, you have plenty of choices for securing capital to fuel your company.

We recommend Lendio, an easy-to-use platform that can match your small business to lenders offering loans with affordable rates.

You should also check out our picks for the best small business loans . And if you’re just starting out, learn what it takes to start a small business .

Whether your business jumps into the Shark Tank or not, you can find the help you need to succeed.

At Business.org, our research is meant to offer general product and service recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.

Quotations from third-party sources have been edited and condensed for clarity.

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Shark Tank Project - Business Plan Project - Business Economics Project

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Description

Students get a firsthand experience for what it's like to develop a simple business plan, just like the contestants on The Shark Tank! Using the guided notes and worksheets in this printable, no prep .pdf project, students will develop a Business Idea , brainstorm ways they will Market their business , think of how they will Finance their business , determine if they need Employees, and more!

After students have applied entrepreneurial thinking and completed their packet, they can present their pitch to your panel of Sharks!

This activity pairs perfectly with my other Shark Tank Activities, especially my Shark Tank Episode Reflection Guide , my complete Shark Tank Project and it's also available in my complete Shark Tank Bundle!

This project can be spread across multiple days, giving you the opportunity to expand on each category or concept, including:

1. Developing a Business Idea

2. Identifying Your Competition

3. Marketing Your Business

4. Business Finances

5. Hiring Employees in Your Business

This activity includes a grading rubric or teacher evaluation form at the end you to easily and quickly assess your students' understanding, effort and engagement!

This project is a great supplemental activity for personal finance, economics, gifted or enrichment, and marketing classes!

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With $145 Million In Funding, Shark Tank’s Pair Eyewear Is Taking Its Business Overseas

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Sophia Edelstein and Nathan Kondamuri launched Pair Eyewear in 2017 with the intention to make glasses more fun for kids and more affordable for parents.

Pair Eyewear has raised some $145 million to break into the optical industry—now the New York-based company has its sights set on international expansion.

Cofounded by Sophia Edelstein and Nathan Kondamuri, Pair sells your standard prescription glasses, with the twist that the top frame is magnetic so that customers can purchase multiple frames—each sold separately on their site—to stunt what look like new pairs of glasses each day.

“Imagine you're going to the office, you want one pair of glasses, but then there's drinks after work, dinner after that, maybe you're going out at night—you want multiple options throughout the day,” Edelstein told Forbes. “Our average customer is buying over eight top frames.”

Since it appeared on Shark Tank in 2020, snagging some $400,000 from Lori Granier and ex-Stitch Fix CEO Katrina Lake , other investors including New Enterprise Associates and Prism Capital have bet big on Pair. The latest round was in October, a $75 million Series C .

It seems to be paying off: Some 3 million top frames have been sold over the past two years via its ecommerce site, the company says, and as of January, products are sold in more than 100 America’s Best stores. On Tuesday, the 2021 Under 30 Retail & Ecommerce company announced it would make its products available in the U.K. and Australia .

The decades-old eyewear industry is known to be dominated by a handful of players, like the multi-conglomerate EssilorLuxottica. Pair claims it doesn't consider this competition. “Being so large creates a culture of very, very little innovation,” Edelstein says.

Recent innovations have been technological—like Ray-Ban, which is also owned by Luxottica, recently partnered with Meta to bring “smart glasses” that can do things like take photos or videos and play music.

Pair, on the other hand, is more popular with the fashion-forward. While they originally targeted children’s products, they say the majority of their customers today are adults.

Pair also plays into its hype with fashion enthusiasts by partnering with celebrities and brands on new frame designs, like a collaboration with Lady Gaga’s Born This Way Foundation and Marvel.

Their real competitive advantage, though, might be the price point. Prescription glasses go for between $200 to $300 on average in the United States, for those without insurance, but Pair offers them starting at $60 a pop. The additional top frames start at $25.

The startup says its affordability comes from manufacturing everything—from lenses to top frames—in-house . Pair opened its first facility in 2021 and a second one this year. Edelstein says a lot of processes are automated—”very little human touch”—so there’s less spend on labor.

Even with expansion abroad, the company isn’t done growing in the U.S. Pair told Forbes its products will be available in all of America’s Best stores and 1,200 National Vision stores by the end of this year.

Alex & Zoya

P.S. Have you dreamed of being named to the 30 Under 30 list? Do you know someone who would be a great fit? We are currently sourcing the next class of listers. Apply here for the 30 Under 30 2025 U.S. and Canada list. As a reminder, we’re looking for those of you 29 or younger (as of December, 31, 2024), who are innovating in your respective industries. That means everyone from AI founders, food & drink professionals, social media stars and beyond. (Our full list of 2025 categories can be found here .) Apply today!

Flagship 30 Under 30 Summit

Good news: Early Access rates for the 2024 Forbes Under 30 Summit have been extended! This means nine extra days of savings (85% off) so you can join A-list founders, investors and performers for a four day, life-changing event with priceless opportunities to network with accomplished mentors. Last year’s line-up included Kendall Jenner, Bad Bunny, Halsey, Rainn Wilson and more. Snag tickets here to get an early access rate of 85% off.

Eva Mendes Comes Clean

Eva Mendes is the co-owner of sponge and home cleaning goods company, Skura Style.

Despite being most well-known for her roles in Hollywood blockbusters like Training Day or Hitch , Eva Mendes hasn’t worked on a movie since 2014. Since then, she’s focused on other roles—like motherhood, designing a clothing line and, most recently, co-owning a cleaning goods company . Read about her journey from Hollywood star to business woman, and the lessons she learned along the way, here .

On Our Radar

-Merrilee Kick, the founder and CEO of ready-to-drink cocktail company, BuzzBallz, says she’s living the “American Dream.” That’s because she turned a side-hustle into a brand bringing in more than $500 million in annual revenue, per Forbes’ estimates—and it’s sold in the U.S. along with 29 other countries. But the biggest news? She sold the company in May for an estimated post-tax payout of $400 million . Read on about her entrepreneurial journey. ( Forbes )

-Every since our parents (and grandparents) joined Facebook, it has become a lot less cool. But apparently Mark Zuckerberg is on a mission to make the OG social platform cool again. With a new focus on Gen Z , Facebook is going to focus more on recommended content (instead of just friends and family, users will be pushed content they’re likely to be interested in from those we aren’t connected with). They’ll also focus on building out and improving other “offerings like Marketplace, Dating, Groups, and Events .” What do you think—will it work? ( Business Insider )

-With the rise of AI in the workplace, more and more employees are scared it might replace them in the workforce. But even though we typically think about AI replacing more entry level jobs, menial labor or jobs that don’t necessarily require the human touch, some higher-ups say their jobs will be replaced. One 25-year-old chief of staff from Anthropic says AI might replace her in as little as three years. ( Fortune )

One Minute With Robert Felder

Robert Felder

We’re bringing you the scoop on a new Under 30 community member. Up this week: 2024 Retail & Ecommerce Lister Robert Felder, the founder of Bearbottom Clothing—a company that makes khaki shorts, polos, hoodies and joggers and uses graphene-treated polyester to ensure the products are quick to dry, antimicrobial, antistatic, cool to the touch and offer UPF 50 sun protection.

The following has been slightly edited for length and clarity.

What inspired you to become a founder? I wouldn’t say I was ever necessarily inspired to become a “founder.” I have always been someone who likes to get deep into whatever I am doing. I try to learn everything I can and put out the best work I can do. I have always been an entrepreneurial type of person since a young age though which I think is what gave me the motivation to start selling a product.

What was the first step you took to launch your business? I came up with the idea for Bearbottom when I was in high school. I didn’t set out to start a business necessarily. Once I had the idea I created an excel spreadsheet as a “business plan.” I searched online for benchmark industry metrics and forecasted a P&L for the least costly way to operate. I still have that spreadsheet and look back at it sometimes. It shows that if you have an idea and focus on executing you can start something with a very simple and clear plan.

Why did you decide to enter the clothing and retail space? I was looking for shorts during the warm winter months in Florida and just couldn’t find what I was looking for at a reasonable price. This was about 10 years ago when e-commerce was relatively small compared to now. I naively thought ‘how hard could it be? All I have to do is sell shorts online.’

What was your first ever job? I have only ever interviewed for one job when I was 15 years old. I didn’t get the job because I was too young to drive to work. I started working on Bearbottom while I was in high school and have been running the business ever since.

What’s a hot take you have about your industry or life in general? A hot take is that there is rarely a secret to success in any business or industry. I truly believe that most people aren’t willing to take the risks or do the work required to be successful. I am always happy to share our processes and ideas or strategy with others. You rarely have to reinvent the wheel to see success. You just need to be willing and able to execute.

What’s the most exciting experience you’ve had since becoming a founder? There have been so many amazing experiences that it is hard to pick just one. If I had to try to pick, I think seeing customers wearing our product—“Bearbottom in the wild,” as we like to say—is probably the most exciting thing still for me.

What’s one thing you can’t live without? YouTube. I use YouTube to learn and for entertainment—pretty much always on double speed.

What’s your favorite hobby outside of work? My favorite hobby outside of work is being by the water. It can be the beach, pool, boating—whatever activity I am doing by the water is always a great way to spend some time.

Who is a person or brand who you admire or look up to? Why? Peter Santenello is a person I look up to. He is a long form YouTube creator who explores the world and more recently the U.S. He gets different perspectives from all types of people throughout the country to try to show the reality many people live outside of what the media spin or narrative is. I find it really interesting to learn about different parts of the country and it helps to depoliticize and destigmatize when that is so often portrayed. I like that he treats everyone with respect regardless of their current situation or past. It is a great message for how people should live their lives and treat each other in a positive way.

What’s your biggest piece of advice for young people today looking to start a business in the clothing industry? Learn everything you can about the product and the manufacturing process. Anyone can make a basic t-shirt, hoodie or whatever product it is they want to come up with. In order to maintain long term success and customer loyalty, I think having a great product is essential. Trends come and go in this industry but selling great product will never go out of style.

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