how to do a product launch presentation

Make a Product Launch Presentation (+ Examples & Templates)

Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.

9 minute read

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Short answer

What makes an effective product launch presentation?

An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.

It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.

Most new products fail - does yours have what it takes to succeed?

Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.

Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.

In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.

So, how do you make sure your product doesn't become just another statistic?

In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.

Let’s get started!

What is the purpose of a product launch presentation?

Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.

Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.

Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.

How to structure a product launch presentation?

Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.

Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.

Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.

Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.

Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.

Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.

Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.

Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.

Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.

Interactive product launch presentation templates

Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.

Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.

Grab one and create your best deck yet.

What does a product launch presentation look like?

A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.

Here’s what a modern product launch presentation looks like:

What makes a successful product launch presentation?

Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.

Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.

Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.

Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.

How to make a product launch presentation?

In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.

1) Know your audience

Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?

Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.

2) Define your presentation goals

Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?

This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.

3) Start with a bang

Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.

For example:

"In a world where every second counts, we've found a way to give you hours back."

piques curiosity and positions your product as a revolutionary solution from the outset.

4) Highlight the problem

David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.

Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.

Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.

It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.

Here's a great example of a problem slide:

5) Unveil the solution

When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.

This is where your product moves from being a concept to a tangible solution in the minds of your audience.

6) Highlight the benefits

Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.

Here's a great example of solution and benefits slides:

7) Conduct solid research

Akio Morita once famously said:

“We don’t believe in market research for a new product unknown to the public. So we never do any.”

While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.

Here's a great market research slide:

8) Incorporate interactive elements

Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.

For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.

Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.

Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.

These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.

Here's a great example of an interactive slide:

9) Demonstrate your product in action

A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.

10) Personalize your presentation

Personalization can significantly increase the impact of your presentation.

Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.

Here's how you can easily personalize your presentation using Storydoc:

11) Provide social proof

Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.

For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.

By using influencer search tools you can engage with industry influencers to review your product or secure a seal of approval from a reputable authority within your field. This can also serve as compelling evidence of your product's value and effectiveness.

Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.

Example of a social proof slide:

12) Present your marketing strategy

When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.

It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.

This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.

Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.

Here's a great example of a marketing strategy slide:

13) Create a compelling call to action

Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.

Here's a great example of a CTA slide:

Winning product launch presentation examples

When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.

Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.

Product launch proposal

This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.

What makes this product launch presentation great:

Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.

Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.

Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.

Light mode product newsletter

This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.

Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.

Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.

Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.

SaaS product demonstration presentation

This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.

Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.

The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.

Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.

Physical product demo presentation

This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.

Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.

Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.

Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.

Software demo presentation

Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.

Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.

CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.

Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.

ERP software demo presentation

This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.

It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.

Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.

Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.

Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.

Modern product launch

This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.

Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.

Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.

Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.

Light mode product launch

This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.

User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.

Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.

Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.

Dark mode product launch

This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.

Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. It provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.

Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.

Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.

Versatile product launch presentation

In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.

Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.

Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.

Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.

Modern product demo presentation

By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.

Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.

Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.

Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to Create a Winning Product Launch Presentation

During Steve Job's flawless demonstration at MacWorld 2007, he made a fantastic presentation for the iPhone which will "change the world." 

The demo had a massive effect on the smartphone world. 

In actuality, it introduced people to the universe of multi-touch, in-built cameras, call merging, cross-device media syncing, and, most notably, something magnificent that fits perfectly in your hands.

Each year, a breakthrough technology emerges that influences the vision for the future. Innovation will continue to provide us with more portable and reliable solutions that we can acclimate into our everyday needs. 

And, by bringing such products to the global market through a presentation, business owners and tech titans have transformed the industry demographic and also customer psychology.

What genuinely distinguishes such product launch introductions is that these coerce us to think. They convince us about the existence of a certain kind of authority. 

They force us to think further than our human limitations. Whether we stream them for entertainment or to be amazed, we gain knowledge about something new and can apply what we've learned in our everyday lives.

Well, after building on these inspirational presentations, in this article, we will list down our eight best tips on how to design a winning product launch PPT.

8 genius tips on how to design a killer product launch presentation

Here is our run-down of the best strategies to come up with a result-oriented and powerful product launch presentation.

• Start with a product demand analysis

A product demand analysis attempts to provide a precise estimation of your item's future revenue. 

It's a method of determining how competitive pressure, seasonal changes, and other significant events influence the selling of a specific product.

Product demand data from this demand analysis example , for instance, can be analyzed at any time – even for goods which aren't yet on the market. 

Requirements can be estimated based on social changes, technical advances, and ecological factors, in addition to previous sales.

Sure, there are several factors involved, and no one can tell the future down to your last food product sold. However, forecasting product demand is critical to developing a future-proof product. 

Once you are sure of your offering and that you will introduce it to the market, you can start with your product launch efforts.

• Highlight your product’s key message

Your presentation design is important and special emphasis should be given on the introductory slides. But what to include here?

Well, now that you have decided on your product, you should pinpoint its primary value offering. After all, every product serves a function and addresses a business problem. 

It's critical for each item to provide ways in which individuals will be using or purchasing it, whether it be to render a certain method simpler or to help focus on saving time on anything.

Even so, it is absolutely vital to be effective in communicating that intent - its message - to your customers so as to notify them regarding the product's presence and encourage people to buy it.

This can be accomplished via coordinated marketing initiatives and a premium, effective product launch presentation .

You can include the following items in it:

• What exactly is your objective?
• How are you going to do it?
• Why are you going to do it?

Preferably, you ought to be able to easily respond to these questions and clarify the answers to others.

Overall, devoting either one or two of your initial slides in your demonstration to convey your product's central message is critical, which is the reason why a product launch presentation serves as such an essential element of the success of your launch.

• Share your product’s primary features and benefits

Once your audience is informed about your core message, it becomes equally crucial to talk about the aspects and benefits of your product.

Include questions such as:

• How will the product function?
• What sets it apart from the competition?

Answers to these questions would therefore guarantee that your launch is as effective as possible as well as generates a hype around it.

If an item is completely distinct from its direct rivals, it is referred to as having a USP aka unique selling point.

You shouldn't have to go into great detail about your product's advantages and functions - a presentation ought to be clear and concise - but enumerating the most important ones is critical.

To summarize, providing a product outline and explaining what it's really about is indeed an essential component of any flawless product launch presentation and must not be overlooked.

• Communicate with your clients

Hardly anything beats a close relationship between a firm and its customers.

A strong product launch presentation may not be the only method of achieving this, however it is a fine place to begin.

You develop a connection with prospective consumers by communicating with them and demonstrating why your commodity is essential or how it will make their job easier.

This is also referred to as the relationship marketing strategy; a form of marketing which concentrates specifically on fostering customers ’ loyalty.

This strategy should preferably be incorporated in your product launch business plan, as it will play a critical role in your company's market success, given that satisfied consumers generate 51% more profits than disconnected clients.

Overall, a great product launch presentation must illustrate your customers' requirements and describe how your item will address them, allowing you to establish an instant connection with the audience.

• Help combat potential issues

It's normal for prospective customers to raise issues or doubts when you introduce a fresh item into the marketplace that they aren't familiar with until now.

While promotional strategies like social media marketing can notify them about the perks and abilities of the commodity, a display can pretty much describe how it functions and whether they should buy it.

Furthermore, the launch blueprint, pricing, and overall product launch strategy could all be clarified in a presentation, creating clarity prior to the launch.

This will eliminate apprehensions and uncertainty during the takeoff and post-launch stages, as everyone will be knowledgeable about everything. So, you will be able to stay focused on implementing your plan.

• Define your target audience in your slides

Once you've explained what your product's key message is, what are its benefits and features, and how it will address potential concerns, it's time to tell people who it's intended for.

• To put it another way, who is your intended audience?
• Who will benefit the most from the product?

Such inquiries are critical for both your teammates and prospective customers.

This phase can actually be separated into two sections: your target demographic in figures and your perfect customer personalities.

During the first scenario, how large do you predict the market size to be? This will ascertain if there is sufficient support for whatever you have to offer.

As in your second instance, you can go into great detail about your intended audience and who the target customers are.

For instance, to which genders would your item appeal? What about age groups, geographic regions, and behaviors?

All of those above points should be considered. Devote a pair of Google or PowerPoint slides or design a pitch deck template to showcase the same.

• Describe your launch schedule

Your product launch timeframe is an important component of the launch procedure, and we highly recommend embedding this in the presentation as well.

This will assist all interested parties in understanding when the release will occur, and what measures will be implemented before, during, and afterwards.

To put it in perspective, when you decide on a launch window, you can generate a roadmap outlining the activities that will be completed to guarantee a seamless and successful launch.

Establishing a strategy, creating email lists, producing referral programmes, defining objectives, revealing the launch date, and assessing performance are all important steps to take.

• Promote your launch via social media, email, or press

How you plan to advertise your new product is indeed an essential part of its launch.

It can be important in deciding the success element of your release, as the more customers who know about that now, the better.

What we suggest is providing an overall view of your complete product launch business plan as well as the methods you'll use to bring in new customers.

Consider the following factors:

• Content from social media platforms such as Facebook, Linkedin, and Instagram, among others.
• Email marketing campaigns for blog content – (Here’s how to find the best email templates to launch your new product )
• Publications in the press
• Paid adverts, as well as other activities, can be used to advertise your product release.

As a final word, remember to keep your presentation interesting. Use different styles to present your creative ideas to your board of directors, prospective customers, and coworkers. 

The days of displaying various features solely with circles and line segments are long gone. Make use of imaginative contours and organize them in an order you desire. Place relevant icons alongside the text to make your slides more interesting.

Overall, there are numerous presentation ideas available, but the eight steps we just discussed are critical to any successful product launch presentation.

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Product Launch Presentation: The Ultimate Guide

Presentation Design product launch ppt product launch presentation

A product launch presentation is a big deal for any company. It's their chance to show off what's new and get people excited. This presentation isn't only about showing the audience something new. It's also about telling a story that grabs their attention. It's the result of lots of hard work and creativity, aiming to leave a strong impression. Using the best product presentation methods, companies want to connect with their audience and make sure the message sticks. How well they do this can affect how the new product does in the market, showing why it's so crucial to get it right.

When you're putting together a product launch, it's about more than just the cool new product. You need a good plan and a solid understanding of marketing. Tools like new product presentation PPTs can help get your point across, making sure people get why your product is awesome. The main goal is to have a successful product launch that gets your audience excited and on board. In this article, we're going to dig into how to make a great product launch presentation. We'll give you tips and show you examples to help you make your next big reveal a hit.

What is a Product Launch Presentation?

A product launch presentation is a special event where a company shows off its new product to the world. It's a big deal because it's the first time everyone gets to see what's been in the works. In a product launch presentation, the goal is to make the audience, or target audience, understand and get excited about the new item. Companies often use a product launch ppt to organize their information. They also use a product presentation template to ensure they cover all key points. In the best product presentation, the team will explain how their product stands out and why people should care about it. They'll share details about the product, often using visuals and stories to connect with the audience. Plus, they'll tie it into their marketing plan for a new product launch, showing how the product fits into the bigger picture. A great product launch presentation gets everyone, from customers to partners, excited about what's coming. It's a key step in making the new product a success.

Why do Companies Need Product Launch Presentations?

A product launch presentation is an essential step for companies to introduce their new products to the market. This presentation is more than just a formal announcement; it's a strategic tool that plays a vital role in the success of the product. Through a well-planned presentation, companies can communicate their product's value, connect with their audience, and address any potential concerns. Let's explore four key reasons why companies need to invest time and effort into creating an impactful product launch presentation.

Reason #1: It Conveys Your Product's Main Message

A product launch presentation is crucial because it communicates the main message of your product. This is where you make your product stand out by highlighting what's new and exciting about it. Using a product launch ppt can help structure this message the right way. It's your chance to tell your audience why your product matters and how it can make a difference in their lives or businesses.

Reason #2: It Highlights Your Product's Benefits and Features

In a product launch presentation, companies can dig into what's great about their product and what makes it different. This is the moment to showcase your product and explain what sets it apart from competitors. They aim to give the best product presentation that explains why their product is so good. This helps the audience see why they should care about it.

Reason #3: It Establishes a Connection with Your Audience

These presentations allow companies to build a relationship with their audience. It's not only about presenting a product; it's about creating a story that resonates with the viewers. By interacting directly with people during a product launch, companies can form a strong connection with their customers. This makes the launch better and more unforgettable.

Reason #4: It Addresses Possible Concerns

A product launch presentation is a great way for companies to tackle any questions or worries that people might have. It's like being one step ahead, ready to clear up any doubts and make sure everyone feels good about the product. When companies use a product launch timeline, they show they're organized and care about making customers happy. This helps build trust between the company and its customers, making them feel more connected to the brand and the product. In conclusion, a product launch presentation is an invaluable tool for companies looking to introduce a new product successfully. It's a platform to convey key messages, highlight benefits, connect with the audience, and address concerns. By crafting a thoughtful and engaging presentation, companies can significantly enhance the impact of their product launch, setting the stage for its success in the market.

Learning the Benefits of a Product Launch Presentation

A product launch presentation is a key step for companies to show off their new products. Here are ten benefits of having such a presentation:

1. Boosts Visibility

This presentation helps more people see the new product. It draws the attention of potential customers, investors, and the media, giving the product a strong start.

2. Engages the Audience

Companies can talk directly to their audience during the presentation. This engagement is key to getting people excited and interested in the product.

3. Delivers Key Messages

The presentation lets companies highlight what's special about their product. They can talk about its unique features and benefits, so the audience gets why the product is valuable.

4. Facilitates Immediate Feedback

Getting the product in front of people means companies can hear feedback right away. This input is super helpful for making quick tweaks and improvements.

5. Showcases Product Capabilities

It's a chance to show what the product can do. When people see the product in action, they can better understand how it could be useful for them.

6. Builds Brand Awareness

The presentation isn't only about the product. It also helps people remember the company's brand. Linking the product with the company's image strengthens brand awareness.

7. Creates Buzz

A great presentation can get people talking. This buzz is important for drawing in potential customers and can lead to strong initial sales.

8. Highlights the Product Launch Timeline

Talking about the timeline lets people know when the product will be available. This builds excitement and helps customers plan when they might buy it.

9. Supports Marketing Efforts

The presentation boosts other marketing activities. It provides clear and catchy information that can be shared in different ways and places.

10. Drives Sales

The main aim of the presentation is to increase sales. By clearly showing the product's value, companies can motivate the audience to buy, leading to a successful launch.

In conclusion, a product launch presentation offers many benefits, from getting more eyes on the product to boosting sales. With good planning and delivery, companies can ensure their new product makes a splash in the market.

How to Design The Perfect Product Launch Presentation

Creating the perfect product launch presentation is crucial for showcasing your new product effectively. Here's a guide to designing an engaging and informative presentation using nine essential slides :

Slide 1 - Product Overview

Start your product launch presentation with a clear overview. Introduce your product, what it does, and why it was created. This sets the stage and gives your audience a clear idea of what they're about to learn more about. This slide is your chance to make a strong first impression, so highlight the product's core value proposition.

Slide 2 - Product Features

Next, delve into the specific features of your product. Describe what makes your product unique and how these features benefit the user. Be clear and concise, using visuals or diagrams to enhance understanding. This is a crucial part of the best product presentation, as it helps the audience grasp what sets your product apart.

Slide 3 - Ideal Customer Profile

Describe who your product is for. Detail the ideal customer profile, including demographic, psychographic, and behavioral characteristics. This helps the audience understand who will benefit most from your product and how it meets their needs.

Slide 4 - Channel of Distribution

Explain how your product will reach your customers. Outline the distribution channels, whether it's online, in stores, or through partners. This gives insight into how you plan to make your product accessible to your target audience.

Slide 5 - Product Pricing

Discuss your pricing strategy. Explain how the price was determined and how it compares to similar products in the market. This slide should reassure your audience that your product offers value for its price.

Slide 6 - Core Marketing Deliverables

Outline the key components of your product launch strategy. Highlight the main marketing materials and campaigns that will support the launch. This shows how you plan to create buzz and attract customers.

Slide 7 - Advertising and Promotional Plan

Detail your advertising and promotion tactics. Explain how you will spread the word about your product and what kind of promotional activities you'll employ to engage potential customers.

Slide 8 - Product Packaging Strategy

Showcase your product's packaging and discuss its design choices. Explain how the packaging reflects your brand and appeals to your target audience. Good packaging can play a significant role in attracting customers.

Slide 9 - Launch Stages

Conclude with the stages of a product launch. Outline the product launch timeline, including key milestones and what will be achieved at each stage. This gives your audience a clear understanding of the product's journey to market and what to expect in the coming months.

By following this structure, your product launch ppt will comprehensively cover all the necessary information, making it a powerful tool in your product launch strategy.

Product Launch Presentation Examples that Rocked!

When it comes to crafting a winning product launch presentation, several companies have set exemplary standards, demonstrating effective strategies that resonate well with their target audiences. Here are a few standout examples internationally, as well from India:

Apple's product launch presentations are renowned for their simplicity and the ability to communicate complex ideas engagingly. They avoid technical jargon, opting instead for accessible language that everyone can understand. Their presentations are design-focused, emphasizing aesthetics and using storytelling to connect all aspects of the event.

Tesla's launch of the Roadster was a landmark event that placed renewable energy at the forefront, captivating tech enthusiasts. The presentation showcased Tesla's innovative approach to electric vehicles. It made a significant impact that even extended into space when they launched a Roadster aboard the Falcon Heavy spacecraft​​.

The Airbnb pitch deck is a classic example of an effective product launch strategy. It presented a clear problem-solution scenario, backed by data, to gain audience trust. This methodical and persuasive approach helped Airbnb significantly. They managed to secure a large investment and established a blueprint for presenting business models to investors​​.

Amazon Kindle Paperwhite

Amazon made a strong case for the Kindle Paperwhite, focusing on its new screen that makes reading easier. Jeff Bezos was great at explaining things, and helping everyone see why the Kindle Paperwhite is something they'd want to use.

Microsoft Windows 95

The Windows 95 launch was huge, drawing in lots of people. They called it the "people’s operating system, making a big splash with a product launch presentation that reached out to everyone.

Reliance Jio's 4G Launch

Reliance Jio's product launch presentation was a game-changer in the Indian telecom sector. The presentation highlighted the key elements of the new product. It also focused on the problem the product solves - high data costs, and limited access. It was clear, and engaging, and successfully communicated the product's appeal to a vast audience. Ultimately, it set the stage for one of the most successful product launches in India.

Tata Nano's Introduction

Tata Motors' product launch strategy made a splash with the Nano car. They created a presentation that was aimed at people who needed an affordable way to get around. The presentation focused on the car's affordability and compact design, ensuring that it resonated with the target audience, making it a memorable launch.

Flipkart's Big Billion Days Campaign

Flipkart's Big Billion Days wasn't a product launch in the traditional sense. Their campaign presentation, however, was a significant event that highlighted their sales strategy. The presentation showed all the exciting offers and discounts, excitingly.  In turn, this demonstrated an effective product launch presentation in the e-commerce space.

These presentations underscore the importance of a well-thought-out product launch plan, where the stages of a product launch are clearly defined and executed. A winning product launch presentation must captivate the audience, clearly explain the product's features and benefits, and underline the product's unique selling points. Indian companies have shown that with the right presentation ideas and execution, a product launch can significantly boost a product's market entry and success.

Product Launch Presentation: A Few Key Points to Remember

When you're putting together a product launch presentation, it's like telling the world an exciting story about your latest creation. This isn't just any story, though; it needs to grab your audience's attention, make them understand why they need your product, and get them excited about it. Here's how to make your presentation shine:

1. Illuminate and Engage

A product launch presentation is your spotlight moment to educate, engage, and spark excitement about what your company has developed. It's where you show off your brand and product, drawing the audience in with the promise of something new and beneficial.

2. Learn from Masters

Look up to giants like Apple and Tesla, who know how to throw a product launch that people remember. They don't just talk about what the product does; they make you feel like you can't live without it. Their best presentations are more than informative; they're inspirational.

3. Blueprint for Success

Start with a clear introduction that sets the stage. Then, like a detective unveiling a mystery, present the problem your product solves, followed by the solution, its benefits, and wrap up with a compelling call to action. This is the essence of a solid product launch strategy.

4. Best Practices to Embrace

• Deep Dive into Research: Know your market, competitors, and audience inside out.
• Spin a Yarn: Your presentation should tell a story, one that's as engaging as a page-turner.
• Spotlight on Benefits: Shine a light on how your product makes life better.
• Visuals are Vital: Use images, infographics, and videos to paint a vivid picture.
• Practice Makes Perfect: Rehearse your presentation to polish it to perfection.
• Dialogue, Not Monologue: Invite your audience in, and encourage interaction.
• Value Feedback: After the presentation, gather opinions to refine and improve.  

5. Pitfalls to Avoid

• Keep It Simple: Don't drown your audience in too much information.
• Design Matters: Your presentation's look is just as important as its content.
• Stay Grounded: Be honest about what your product can and cannot do.
• Pace Yourself: Deliver your presentation clearly and without rush.
• Action Plan: Make sure your audience knows what to do next.
• Track and Adjust: Use feedback and analytics to enhance future presentations.
• Patience Pays Off: Good things take time, so don't get discouraged if success isn't immediate.

By weaving these elements into your product launch ppt, you create not just a presentation, but an experience. One that aligns with the best product presentation standards, ensuring your company is launching a new product on the right foot. Remember, it's not just about what you're presenting, but how you present it that counts in an overall product launch.

Need an Amazing Product Launch Presentation? Call Deck Sherpa

A product launch presentation is more than an announcement. It's a strategic tool that can influence the market success of every product. It's an opportunity to showcase your product, highlight its appeal, and connect with your audience. Crafting a presentation that educates, engages, and excites your audience about your new product is crucial. It should convey the product's main message, emphasize its benefits, establish a connection with the audience, and address any potential concerns. The goal is to create the best product presentation that leaves a lasting impression and drives the product's success in the market.

If you're getting ready to launch a product and want a presentation that stands out, think about teaming up with Deck Sherpa. We're one of the top places in India for making great PowerPoint designs. We've worked with all sorts of companies for more than two decades, making product launch presentations as well as sales and financial ones that hit the mark and get results. We've utilized presentation design trends and understood presentation design properly in order to do so. Explore our portfolio to see our work and understand our approach. If you're aiming for a product launch presentation that stands out and delivers results, Deck Sherpa is here to help. Avail of our services and let us assist you in making your next product launch a triumph.

Call us on 1800 121 5955 (India) or email us at [email protected] to get more information. It you're more comfortable with messaging, send us one on WhatsApp and someone from the team will definitely get back to you.

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Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 April, 2024 • 24 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla’s Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors – To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues – You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers – This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention – By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market – Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers – Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR – Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: “You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders.”
• Boost sales and revenue – When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 – Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 – Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 – Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 – Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience’s attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 – Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 – Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 – Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 – Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 – Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) – State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) – You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) – Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) – Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) – There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 – Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 – Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 – Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , live word clouds , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 – Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 – Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 – Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 – Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 – Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 – Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla’s product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 – Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone’s attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme – Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides – Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery – Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids – Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive – 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter’s delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

Tips to Engage with Polls & Trivia

More from AhaSlides

How To Do Product Launch Presentations: Step-by-Step Guide for Success

Table of contents.

In the fast-paced world of business, a successful product launch is crucial for attracting prospective customers and ensuring the success of your new offering. It is important to craft a key message that resonates with your ideal customer and provides an overview of your product. And one key message that can significantly impact the success of your product launch is the overview presentation you deliver to introduce it to prospective customers and create a customer profile. An overview of a well-executedproduct launch presentation can captivate prospective customers, generate excitement, and drive sales. The use of graphics can enhance the customer profile and make the presentation more engaging.

In this blog post, we’ll provide an overview of effective presentation ideas and discuss how to create a product launch timeline that aligns with your goals . Our team will also answer common questions about the different stages of a successful launch process. Additionally, we’ll share a template to help you get started. Whether you’re an established company preparing for an upcoming launch or an entrepreneur introducing your first product, this post will equip you with practical tips and strategies to ensure your product launch presentation leaves a lasting impression. We’ll also provide you with the image source to download a template that your team can use.

Steps to Create a Winning Product Launch Presentation

To create a winning product launch presentation, there are several key steps you need to follow. First, start with a template that suits your needs. This will save you time and ensure a cohesive and professional look. Next, assemble your team of experts who will contribute their unique skills and perspectives. Their input will greatly enhance the quality of your presentation. Once you have all the necessary elements in place, download any relevant data or visuals that will support your key points. Finally, focus on the things that matter most – clearly communicate the benefits of your product, showcase its unique features, and Let’s dive in and explore each part of the product launch timeline, including the launch stages and product launch strategy, in detail.

Researching your target audience and understanding their needs

Before you start creating your product launch presentation, it’s important to thoroughly research your target aud ience and gain a deep understanding of their needs. Using a template can help you organize your presentation and ensure you cover all the important things. This part of the process is crucial for a successful product launch. This will allow you to tailor your product launch timeline presentation specifically to the product demand, ensuring that it resonates with their interests and pain points. Use our template to guide you through the different launch stages.

• Conduct market research to understand product demand and gather data on things like target audience’s demographics, preferences, and behaviors through surveys, interviews, or online research. This information will help in product presentation and determining the right strategies for marketing and promotion.
• Identify pain points: Determine the challenges or problems that your template product solves for your target audience. Understanding these pain points will enable you to effectively position your product using a presentation template.
• Analyze competitors using a template : Study what other companies in your industry are doing and identify any gaps or opportunities that you can leverage in your own presentation.

By conducting thorough research on your target audience, you’ll be able to create a product launch presentation template that speaks directly to their needs and desires.

Defining clear objectives and goals for your product launch presentation

To create an effective product launch presentation, it’s crucial to define clear objectives and goals. Using a template can help streamline the process and ensure that all necessary information is included. This template will help guide the content creation process and ensure that every element of the presentation is aligned with the desired outcomes.

• Set specific objectives: Clearly define what you want to achieve with your product launch presentation using a template. Is it to generate buzz around the new product? Educate potential customers about its features? Increase sales?

How to Design the Perfect Product Launch Presentation

There are several key factors to consider in order to captivate your audience with an engaging product presentation. You can effectively convey your message by utilizing a free product launch presentation template. Let’s dive into some essential tips that will help you create a winning presentation using a template.

Choosing an Appropriate Design Theme

Selecting an appropriate design template is crucial as it sets the tone for your entire presentation and reflects your brand identity. Consider the nature of your product and target audience when choosing a theme template. For example, if you’re launching a tech gadget, a sleek and modern design would be more suitable than something whimsical or vintage.

• Aligns with your brand identity
• Sets the right tone for your product
• Choosing the wrong theme may confuse or mislead the audience

Utilizing Consistent Branding Elements

Consistency is key. Ensure that all slides in your presentation reflect your brand’s visual identity by incorporating consistent branding elements such as colors, fonts, and logos. This consistency helps reinforce brand recognition and creates a cohesive experience for the audience.

• Builds brand recognition
• Enhances overall visual appeal
• Inconsistent branding can lead to confusion or dilution of brand identity

Organizing Content in a Logical Flow

To ensure easy comprehension by the audience, organize your content in a logical flow. Start with an attention-grabbing introduction that clearly states what problem or need your product solves. Then, present features and benefits in a structured manner, highlighting how they address customer pain points.

Crafting an Effective Product Launch Marketing Plan

To ensure the success of your product launch, it is crucial to have a well-crafted marketing plan in place. This section will delve into the key components of creating an effective product launch marketing plan that will help you reach your target market and achieve your marketing objectives .

Conducting Market Research

Before diving into your product launch, it is essential to conduct thorough market research. This step allows you to identify your target market segments and understand their needs, preferences, and behaviors. By gaining insights into your potential customers, you can tailor your marketing efforts to effectively reach them.

Market research also involves analyzing your competitors. Identifying who they are, what they offer, and how they position themselves in the market will enable you to differentiate your product and develop a unique selling proposition (USP). Understanding the competitive landscape empowers you to highlight the advantages of your product over others and capture the attention of potential customers.

Setting Specific Marketing Objectives

Once you have conducted market research, it’s time to define specific marketing objectives for your product launch. These objectives should align with your overall business goals and be measurable. For example, increasing brand awareness by X% or generating X number of leads within a specified timeframe.

Setting clear objectives helps keep everyone on track and provides a benchmark for evaluating the success of your marketing efforts. It also enables you to allocate resources effectively and prioritize activities based on their impact on achieving those objectives.

Defining Key Strategies

With clear marketing objectives in mind, it’s time to define key strategies that will guide your marketing efforts during the product launch.

Key Components of a Successful Product Launch Presentation

Crafting a compelling product launch presentation is crucial for capturing the attention and interest of your audience. To ensure that your presentation leaves a lasting impact, there are several key components you need to consider.

Clear Value Proposition

Your product launch presentation should clearly communicate the unique features and benefits of your product. It’s essential to articulate how your product solves a problem or fulfills a need in a way that sets it apart from competitors. By highlighting its distinct value proposition, you can grab the attention of potential customers and make them understand why they should choose your product over others.

One effective way to showcase your value proposition is by using concise and impactful statements or visuals that highlight the key selling points of your product. Focus on what makes it different, better, or more innovative than existing solutions in the market.

Engaging Storytelling

Storytelling is a powerful tool for connecting with the emotions of your audience during a product launch presentation. Instead of bombarding them with technical details or dry facts, weave an engaging narrative that captivates their attention and resonates with their experiences.

Start by introducing relatable characters or scenarios that reflect the challenges faced by your target audience. Then, demonstrate how your product offers a solution or transforms their lives for the better. By creating an emotional connection through storytelling, you can evoke curiosity, empathy, and excitement among your listeners.

Demonstrating Social Proof

Incorporating social proof into your product launch presentation can significantly boost credibility and trustworthiness.

Optimizing Your Product Launch Presentation for SEO

To ensure your product launch presentation gets the visibility it deserves, it’s essential to optimize it for search engine optimization (SEO). By strategically incorporating relevant keywords and implementing best practices, you can enhance the discoverability of your presentation and attract a wider audience. Here are some key strategies to consider:

Using Relevant Keywords Strategically Throughout Your Presentation Content

Keywords play a crucial role in SEO, as they help search engines understand the context and relevance of your content. When creating your product launch presentation, make sure to include relevant keywords in your slide titles, headings, and body text. This will not only help search engines identify the main focus of your presentation but also assist users in finding it when searching for related topics.

Pro Tip: Conduct keyword research using tools like Google Keyword Planner or SEMrush to identify popular and relevant keywords related to your product or industry. Incorporate these keywords naturally throughout your presentation to improve its SEO value.

Including Descriptive File Names, Alt Tags, and Meta Descriptions for Any Accompanying Visuals or Videos

Visual elements such as images and videos are often included in product launch presentations to engage the audience visually. To optimize these visuals for SEO, it’s important to provide descriptive file names that include relevant keywords. Adding alt tags (alternative text) helps search engines understand what the image or video is about.

Pro Tip: Craft concise yet descriptive meta descriptions that accurately summarize the content of each slide or visual element. These meta descriptions will appear in search engine results pages (SERPs) and can influence click-through rates.

Delivering a Compelling Message in Your Product Launch Presentation

Crafting a captivating product launch presentation is essential to grab the attention of your audience and generate demand for your new offering. To ensure that your message resonates with your audience, there are several key strategies you can employ.

Using Persuasive Language and Storytelling Techniques

One of the most effective ways to captivate your audience during a product launch presentation is by using persuasive language and storytelling techniques. By telling a compelling story about how your product solves a problem or fulfills a need, you can engage your audience on an emotional level.

• Begin by clearly articulating the pain points that your product addresses.
• Use vivid and descriptive language to paint a picture of how life will be better with your product.
• Incorporate real-life examples or case studies to demonstrate the impact of your solution.

By weaving these elements into your presentation, you can create an emotional connection with your audience, making them more likely to remember and act upon your message.

Incorporating Powerful Visuals

In addition to persuasive language, incorporating powerful visuals into your product launch presentation can greatly enhance its impact. Graphics, images, videos, and infographics are all effective tools for conveying information in a visually appealing manner.

• Use high-quality graphics that support and reinforce the key points of your presentation.
• Choose visuals that are easy to understand at a glance and complement the narrative of your speech.
• Utilize charts or graphs to present data or statistics in an easily digestible format.

Visuals not only help keep the audience engaged but also make complex information more accessible.

Wrap Up and Next Steps

Recap of key points.

Let’s quickly recap the key points discussed:

• Start with a roadmap : Begin by providing an overview of the product launch process and the steps involved. This helps your audience understand what to expect and keeps them engaged throughout the presentation.
• Clearly define your audience : Understand who you are presenting to and tailor your message accordingly. Consider their needs, preferences, and potential concerns to address them effectively.
• Keep it simple: Avoid overwhelming your audience with excessive information or technical jargon. Focus on the most important aspects of your product, highlighting its unique features and benefits.
• Engage with storytelling : Use narratives, anecdotes, or case studies to create an emotional connection with your audience. Storytelling helps make your presentation more relatable and memorable.
• Utilize visuals : Incorporate visual aids such as slides, videos, or infographics to enhance understanding and retention of information. Visuals can make complex concepts easier to grasp and add visual interest to your presentation.
• Practice makes perfect : Rehearse your presentation multiple times to ensure a smooth delivery. Familiarize yourself with the content, timing, and transitions between different sections.
• Involve team members: If possible, include key members from various departments in your presentation to demonstrate collaboration within the organization. This showcases a unified effort behind the product launch.

Creating the Best Product Launch Presentation: Simple Steps and Templates

In order to create an effective product launch presentation, you need to follow a step-by-step guide that will help you captivate your audience and showcase your product in the best light. One way to simplify this process is by using pre-designed templates that can be customized to align with your brand identity and specific product offering.

Step-by-step guide on creating an effective product launch presentation using pre-designed templates

• Define Your Objective: Start by clearly defining the objective of your product launch presentation. Are you aiming to generate excitement, educate your audience, or persuade them to take action? Knowing your objective will help you structure your presentation accordingly.
• Know Your Audience: Understand who your target audience is and what they care about. This knowledge will allow you to tailor your messaging and design elements to resonate with them effectively.
• Craft a Compelling Story: Develop a narrative for your presentation that tells a story about why your product matters and how it solves a problem for your audience. A well-crafted story can engage emotions and make a lasting impact.
• Create an Attention-Grabbing Opening: Start strong by capturing the attention of your audience from the very beginning. Consider using powerful visuals, thought-provoking questions, or compelling statistics to hook their interest.
• Highlight Key Features and Benefits: Showcase the unique features of your product that set it apart from competitors. Clearly communicate the benefits that customers can expect to gain from using your product.
• Include Social Proof:

Designing the Perfect Product Launch Presentation: Project Meeting PPT Design

In order to create an impactful product launch presentation, it is crucial to consider the specific design elements that are tailored for project meeting presentations. These presentations play a vital role in communicating progress, milestones, and timelines to cross-functional teams involved in the product launch process. By incorporating these design considerations effectively, you can ensure clear communication and engagement during project meetings.

Exploring design considerations specifically tailored for project meeting presentations during a product launch

When designing a project meeting presentation for a product launch, there are several key considerations to keep in mind. Here are some tips to help you create an effective and visually appealing presentation:

• Consistent branding : Ensure that your presentation aligns with your company’s brand guidelines by using consistent colors, fonts, and imagery. This will help create a cohesive and professional look throughout the presentation.
• Clear structure : Organize your content in a logical manner by using headings, subheadings, and bullet points. This will make it easier for your audience to follow along and understand the information being presented.
• Visual aids : Incorporate visual elements such as charts, graphs, images, and infographics to convey complex data or concepts more effectively. Visual aids not only enhance understanding but also make the presentation more engaging and memorable.
• White space : Don’t overcrowd your slides with too much text or visuals. Leave ample white space around each element to improve readability and focus on key information.
• Typography : Choose fonts that are easy to read on both small screens (e.g.

Highlighting Your Product’s Advantages and Key Message

In order to make your product launch presentation truly effective, it is crucial to highlight the advantages of your product and convey a clear key message. Here are some strategies and techniques that can help you achieve this:

Strategies for effectively communicating your unique selling proposition (USP) in your presentation

• Keep it simple: When presenting your unique selling proposition, it’s important to keep things simple and easy to understand. Avoid using technical jargon or complex language that may confuse your audience. Instead, focus on conveying the value and benefits of your product in plain and concise terms.
• Use bullet points: Bullet points are a great way to highlight the key features and benefits of your product. Use short descriptions or phrases that capture the essence of what makes your product stand out from the competition. This allows your audience to quickly grasp the main selling points without overwhelming them with too much information.
• Utilize visuals: Visual aids such as images, icons, or infographics can greatly enhance the effectiveness of your presentation. Incorporate relevant visuals that showcase the features or benefits of your product in a visually appealing manner. This not only helps break up text-heavy slides but also engages your audience on a visual level.
• Tell a story: People love stories, so why not incorporate storytelling into your presentation? Use real-life examples or case studies that demonstrate how customers have benefited from using your product. By sharing success stories, you provide tangible evidence of the value and effectiveness of what you’re offering.

New Product Go-to-Market Rollout Process: PPT Deck and Stage Gate Template

Launching a new product can be an exciting but challenging endeavor. To ensure a successful product launch, it’s crucial to have a well-defined go-to-market rollout process in place. This process outlines the steps and stages required to bring your product to market effectively.

Explaining the Go-To-Market Rollout Process for Launching a New Product

The go-to-market rollout process is a strategic framework that guides the launch of a new product from conception to market availability. It involves various stages, each with its specific objectives, tasks, and deliverables. Let’s take a closer look at these stages:

• Market Research : Before launching your product, thorough market research is essential. This involves gathering insights about your target audience, competitors, market trends, and customer needs. By understanding your market landscape, you can position your product effectively.
• Product Development : Once you have identified customer needs and preferences through market research, it’s time to develop your product or service offering. This stage includes designing prototypes, conducting testing and refinement iterations based on user feedback.
• Testing and Validation : In this stage, you validate your product’s functionality, usability, and performance through rigorous testing processes. It’s important to gather feedback from potential customers or beta testers to identify any issues or areas for improvement before finalizing the product.

Product Packaging Strategy and Go-to-Market Strategy: PowerPoint Presentation

In the world of product launches, it’s not just about having a great product – it’s also about how you present it to your target audience. One crucial aspect of this presentation is the product packaging strategy . The way you package your product can have a significant impact on its success in the market.

Importance of Product Packaging in the Overall Go-to-Market Strategy

Product packaging plays a vital role in capturing customers’ attention and conveying the value proposition of your product. It serves as a visual representation of your brand identity, creating an immediate connection with consumers. A well-designed package can generate excitement, build anticipation, and leave a lasting impression on potential buyers. Moreover, effective packaging can differentiate your product from competitors and enhance its perceived value.

To create an impactful go-to-market strategy, consider these key points:

• Brand Consistency : Your packaging should reflect the essence of your brand and be consistent with other marketing materials such as logos, colors, and typography. This consistency helps reinforce brand recognition and builds trust among consumers.
• Target Audience Appeal : Understand who your target audience is and design packaging that resonates with their preferences and aspirations. Consider factors such as age group, lifestyle choices, cultural influences, and purchasing behavior when determining the visual elements for your packaging.
• Differentiation

Developing a Product Launch Marketing Plan: PPT Template and Playbook

In order to successfully launch a new product, it is crucial to have a well-thought-out marketing plan in place. This plan serves as a roadmap for your product launch, outlining the essential components and strategies needed to achieve your goals. To help marketers in this process, we have developed a comprehensive PPT template and playbook that provides step-by-step guidance on creating an effective marketing plan.

Outlining the essential components of a comprehensive product launch marketing plan

A successful product launch marketing plan consists of several key components that work together to create a cohesive strategy. These components include:

• Target audience identification: Clearly defining your target audience is essential for tailoring your messaging and positioning your product effectively.
• Market analysis : Conducting thorough market research allows you to understand the competitive landscape, identify market trends, and uncover opportunities for differentiation.
• Product positioning : Clearly articulating the unique value proposition of your product helps differentiate it from competitors and resonates with your target audience.
• Messaging strategy : Developing compelling messaging that highlights the key benefits and features of your product is crucial for capturing the attention of potential customers.
• Marketing channels : Identifying the most effective marketing channels to reach your target audience ensures maximum visibility and engagement.
• Campaign timeline : Creating a detailed timeline helps you coordinate various marketing activities leading up to the launch, ensuring everything is executed smoothly.
• Budget allocation : Allocating resources effectively across different marketing initiatives ensures optimal utilization while staying within budget constraints.

Implementing a Product Launch Go-to-Market Strategy: PowerPoint Slides and Tactics

In order to successfully launch a product into the market, it is crucial to have a well-planned go-to-market strategy. This strategy encompasses various tactics that can be implemented at different stages of the product launch process. One powerful tool that can aid in this endeavor is PowerPoint slides , which provide a visual and engaging way to convey information.

Exploring Various Tactics for a Successful Product Launch

There are several tactics that can significantly impact its success. By utilizing PowerPoint slides strategically, you can effectively communicate your message and engage your audience throughout the launch process. Here are some key tactics:

• Creating Awareness: Use compelling visuals and concise messaging on your PowerPoint slides to generate excitement and awareness about your upcoming product launch.
• Educating Your Audience: Provide detailed information about the features and benefits of your product through informative slides that highlight its unique selling points .
• Building Anticipation: Utilize visually appealing countdown slides or teaser campaigns to build anticipation among your target audience leading up to the official product launch date.
• Demonstrating Value: Showcase real-life examples or case studies on your PowerPoint slides to demonstrate how your product solves specific pain points for customers.
• Highlighting Testimonials: Incorporate customer testimonials or reviews into your presentation to establish credibility and trust in your product.

Product Launch Checklist: Go-to-Market Rollout and Marketing Plan PPT Set

To ensure a successful product launch, it is crucial to have a comprehensive checklist that covers all the essential aspects. Let’s dive in!

Presenting a Comprehensive Checklist

There are numerous factors to consider. From market research to marketing strategies, from production timelines to customer engagement plans – it can be overwhelming! That’s why having a comprehensive checklist is vital.

A well-structured checklist ensures that nothing is overlooked during the launch process. It acts as your roadmap, guiding you through each step and helping you stay organized. By following this checklist diligently, you can minimize risks and maximize opportunities for success.

Providing a Ready-to-Use PPT Set

To make your product launch planning even more efficient, we offer you a ready-to-use PowerPoint (PPT) set. This set includes slides dedicated to each item on the checklist, making it easier for you to visualize and present your plan effectively.

Each slide in the PPT set is designed with attention to detail, ensuring clarity and coherence in your presentation. From market analysis slides to competitor research slides, from pricing strategy slides to promotional campaign slides – every aspect of your product launch plan is covered.

Crafting a Product Launch Marketing Proposal: PPT Deck

Crafting a compelling product launch marketing proposal is crucial for securing buy-in from stakeholders and ensuring the success of your product launch.

Outlining Key Components of an Effective Product Launch Marketing Proposal

There are several key components that you should include to make it comprehensive and impactful. Here are the essential elements to consider:

• Executive Summary : Start your proposal with a concise overview of the product, its unique selling points, and the goals you aim to achieve through the launch.
• Market Analysis : Provide an in-depth analysis of the target market, including customer demographics, market trends, and competitive landscape. This will demonstrate that you have thoroughly researched your target audience and understand their needs.
• Product Description : Clearly explain what your product is, its features and benefits, and how it stands out from competitors. Use visuals such as images or diagrams to enhance understanding.
• Marketing Strategy : Outline your comprehensive marketing strategy for the product launch. Include details about pricing, distribution channels, promotional activities (such as advertising campaigns or influencer partnerships), and any unique tactics you plan to employ.
• Timeline : Present a detailed timeline that highlights key milestones leading up to the product launch date. This will help stakeholders visualize the progression of activities and ensure everyone is aligned on deadlines.

Accomplishing Goals by the End of the Product Launch: Our Company’s New Product

Setting and achieving goals is crucial throughout a product launch journey . It allows companies to stay focused, track progress , and ultimately achieve success. At our company, we have implemented effective goal-setting strategies that have led to successful product launches time and time again.

Sharing Insights into Goal Setting and Tracking Progress

Goal setting is like navigating a ship in uncharted waters – it provides direction and purpose. When launching a new product, it is essential to establish clear and measurable goals from the outset. These goals act as milestones along the way, ensuring that progress can be tracked effectively.

To set meaningful goals for our product launches, we begin by identifying key metrics that align with our overall business objectives. For example, we may set targets for sales revenue, customer acquisition rates, or market share growth. By defining these metrics upfront, we have a tangible benchmark against which progress can be measured.

Once goals are established, tracking progress becomes paramount. We utilize various tools and analytics platforms to monitor key performance indicators (KPIs) regularly. This allows us to identify any deviations from the desired trajectory early on and make necessary adjustments.

Daymond John: Shark Tank Star, Daymond on Demand Creator, FUBU Founder

Daymond John is a name that resonates with entrepreneurs and aspiring business owners alike. As a prominent figure in the business world, he has made a significant impact through his various ventures and accomplishments . From being a star on the hit TV show Shark Tank to creating Daymond on Demand and founding the iconic clothing brand FUBU, Daymond John has become an influential entrepreneur with valuable insights to share.

Introducing Daymond John as an influential entrepreneur and expert in launching new products

Daymond John’s success story is nothing short of inspiring. Coming from humble beginnings, he started his entrepreneurial journey by selling handmade hats on the streets of New York City. With determination and hard work, he transformed his small-scale operation into what would later become FUBU, a globally recognized fashion brand.

Highlighting his role as a Shark Tank star, creator of Daymond on Demand, and founder of FUBU

One of the reasons why Daymond John stands out among entrepreneurs is his involvement in popularizing entrepreneurship through media platforms. As one of the original cast members of Shark Tank, he has showcased his expertise in evaluating business ideas and mentoring aspiring entrepreneurs. His appearances on the show have not only given him widespread recognition but have also allowed him to invest in promising startups.

In addition to Shark Tank, Daymond John created “Daymond on Demand,” an online platform where he shares invaluable knowledge about entrepreneurship and business strategies. Through this platform, individuals can access courses taught by him directly.

Identifying the Ideal Customer Profile for Your Product Launch

Congratulations on completing all the sections before this conclusion! You’ve taken significant strides in crafting a winning product launch presentation . Now, it’s time to focus on identifying the ideal customer profile for your product launch.

To create a successful product launch, you need to understand who your target audience is and what they truly desire. Start by asking yourself questions like: Who would benefit most from my product? What problems does it solve for them? By delving into these details, you can tailor your presentation to resonate deeply with your ideal customers.

Remember, connecting with your audience on an emotional level is crucial. It’s not just about showcasing features and benefits; it’s about making people feel understood and valued. So, put yourself in their shoes and craft a presentation that speaks directly to their needs and aspirations.

Now that you have completed all the sections leading up to this point, take a moment to reflect on how far you’ve come. You are equipped with valuable insights on creating an impactful product launch presentation , designing compelling slides, optimizing for SEO, delivering a persuasive message, and more.

As you move forward with your product launch journey , remember that success lies in taking action. Apply what you’ve learned here and bring your unique vision to life. Don’t be afraid to think outside the box and inject creativity into every aspect of your presentation.

So go ahead – dive into creating the best product launch presentation possible! Show the world why your product is worth their attention and drive excitement among potential customers. Good luck!

What should I include in my product launch presentation?

In your product launch presentation, make sure to include key components such as an introduction that grabs attention, an overview of the problem or need being addressed by your product, a demonstration or explanation of how your product solves that problem or fulfills that need, testimonials or case studies showcasing its effectiveness, and a clear call-to-action for the audience.

How can I optimize my product launch presentation for SEO?

To optimize your product launch presentation for SEO, consider incorporating relevant keywords into your title, headings, and content. Provide alt text for any images or visuals you use in your presentation. This will help search engines understand the context of your content and improve its visibility in search results.

What are some tips for delivering a compelling message in my product launch presentation?

To deliver a compelling message in your product launch presentation, focus on storytelling. Use narratives that resonate with your audience and highlight the emotional impact of your product.

Product Launch Presentation

Table of contents, what is a product launch presentation, what’s the purpose of a product launch presentation, how to create the best product launch presentation in 4 simple steps, download our free product launch presentation template (in google slides format), product launch presentation: steps to create & free template.

Launching a new product is a multi-dimensional process that consists of many aspects.

One of those is the product presentation , which you’ll have to create and present both in-house as well as to the public.

If you’re unsure how to get started with one, no need to worry!

In the following guide, we’re going to talk about:

• What a product launch presentation is
• What the purpose of a presentation is when it comes to launching a product
• What the most important steps are when creating a product launch presentation

Plus, we’ll share with you our free product launch presentation template towards the end, so stay tuned.

Without further ado, let’s get started.

A product launch presentation is the summary of all key elements that your new product launch consists of that gets presented to various stakeholders and the public. 

Think of it as an overview of your entire launch plan that'll help people understand what it’s all about in a few simple slides.

To be precise, a product launch presentation should include the following:

• Your new product
• The roadmap - pre-launch /launch/post-launch
• The marketing strategy
• Important objectives

And anything else you consider to be a vital part of your launch process.

You can obviously dive deeper into each part and also feature metrics, charts, pain points, and infographics.

It’s important to remember, however, that this is like a pitch deck so it has to be concise and to the point, since it has a certain purpose.

Let’s see exactly what that is.

In this part of our guide, we’re going to discuss the purpose of a product launch presentation by having a closer look at the reasons why it’s such an important part of any product launch strategy .

This presentation can offer a great variety of benefits and we’ll try to cover the most prominent ones to help you understand why you need one and the reasons why we strongly suggest creating one for your upcoming launch.

Let’s have a look at those reasons.

Reason #1: It delivers your product’s key message

all products have a purpose and solve a problem.

Whether it’s to make a certain process easier for users or help save time on something, it’s vital for every product to have a reason why people will use or buy it.

However, it’s equally important to be able to communicate that purpose - its message - to your target audience effectively, in order to inform them about the product’s existence and incentivize them to purchase it.

This can be done both through coordinated marketing efforts and with the help of a high-quality product launch presentation .

Things you can include in it are:

• What 's your mission?
• How will you achieve it?
• Why will you do it?

Ideally, you should be able to answer those questions with ease and make them clear to people.

Just to give you an example, the following slide is a reproduction of Airbnb’s original product presentation.

Image Source: Slideshare

As you can see, its message is clearly outlined and easy for someone to understand.

Overall, dedicating one or two slides in your presentation to deliver your product’s key message is essential and one of the reasons why a product launch presentation is so important for a successful launch.

Let’s head over to the next reason.

Reason #2: It discusses your product’s advantages and characteristics

Now that your audience is aware of your key message, it’s equally important to communicate your product’s elements and advantages .

Include questions like:

• How does the product work?
• How is it different from your competition?

Answering these should make your launch as successful as possible and create a buzz around it.

Author’s Note: If a product is one of a kind and different from its closest competitors, its main advantage is also known as its USP, or unique selling point.

You don’t have to dive deep into your product’s characteristics and benefits - a presentation should be concise and to the point - but listing the most prominent ones is of vital importance.

For instance, here’s a slide from Uber’s first presentation.

As you can see, the benefits a user gets compared to the competition - cabs and other car services - are simple and clear for users to understand.

To sum up, giving a product overview and covering what it’s all about is an integral part of any perfect product launch presentation and shouldn’t be avoided.

Let’s continue.

Reason #3: It allows you to connect with your customers

Nothing beats a strong connection between a business and its customers.

A successful product launch presentation is certainly not the only way to achieve this, but it sure is a great place to start.

By interacting with potential customers and showcasing why your product is important and how it’ll make their lives easier, you establish a relationship right from the very beginning.

This is also known as relationship marketing ; a type of marketing that focuses specifically on building customer loyalty .

This tactic should ideally be integrated into your product launch marketing plan , since it’ll play a key part in your product’s success in the market, considering that engaged customers bring in 51% higher revenue than disengaged ones.

All in all, a good product launch presentation should highlight your customer’s needs and explain how your product will resolve them , thus creating an immediate connection with your audience.

Moving on to the next reason.

Reason #4: It combats potential concerns

When introducing a new product to the market that your potential customers aren’t yet familiar with, it’s only natural for them to have questions and concerns.

While marketing efforts such as social media campaigns can inform them about the product’s benefits and capabilities, with a presentation you can explain exactly how it works and why they should purchase it.

What’s more, things like the launch roadmap, pricing, and the general product launch plan can all be explained in a presentation, thus making everything clear even before the launch takes place.

This will avoid potential concerns and confusion during the launch and post-launch phases, since people will be aware of everything and you can focus on executing your plan.

Makes sense, right?

Look at the following slide from Mint’s pre-launch presentation, when the personal financial management company was still a startup idea.

What is shown above is the value a user will get from using the product, compared to other alternatives; this immediately answers any potential concerns about the benefits of Mint.

This makes it clear that one of the purposes of a product launch presentation is answering questions and addressing concerns.

Now, if you’re wondering how you’ll make an awesome presentation yourself for an upcoming launch, we’ve got you covered.

In this part of our guide, we’re going to show you the steps for creating a high-quality product launch presentation.

No matter whether you prefer Google Slides or PowerPoint presentations, the following steps will help you through the process.

Let’s get started.

Step #1: Describe your product

Since we’re talking about a presentation for your upcoming product launch, it only makes sense that we begin with an overview of your product .

After all - as we said earlier - this is about something that's new to the market, so you need to describe things like:

• How it works
• Why it exists

So that your audience can understand what it’s all about and whether it’s a good fit for them.

Going back to the first example we used from Airbnb’s pre-launch presentation, we can see that one of the slides is dedicated to briefly explaining how the product works in three steps.

Try not to get into minute detail that'll make your slides tiring; instead, cover the most important elements that are worth pointing out.

You can think of it as your product's introduction to the market.

Author’s Tip: Try to keep consistency between all slides by using the same colors, fonts, and slide designs.

Let’s move on to the next step.

Step #2: Specify your target market

Now that you’ve covered what your product is all about, it’s time to explain who it’s for.

In other words, what is your target audience?

Who will get the most use out of the product?

Such questions are important both for your team members and your potential customers.

You can actually break this step into two main parts; one is your target market in numbers and the other is your ideal customer using personas .

In the first case, how big is your estimated market? 

This will determine whether there’s enough demand for what you offer.

We’ll once again use Airbnb’s presentation as an example.

You can see the market size has been presented in the number of trips booked, the serviceable available market, and the estimated market share.

Something similar can be done in your own presentation, but for your own market.

In the second case, you can describe your target audience in detail and who your ideal customers are.

For example, which genders will your product appeal to? How about the age range, geographical locations, and behaviors?

These are all things you should think about and dedicate a couple of Google or PPT slides to.

Let’s move forward.

Step #3: Explain your launch timeline

The product launch timeline is an integral part of your launch process and we strongly advise including it in your presentation, too.

This will help all stakeholders understand when the launch will take place, as well as what actions will be taken prior, during, and after it.

Just to give you an idea, when you set a launch date you can create a roadmap with the tasks that’ll be done in order to ensure a smooth and effective launch.

Setting up a strategy, building email lists, creating referral programs , setting objectives, announcing the launch, and measuring results are some of the essential actions that need to be taken care of.

To sum up, a timeline also helps you to organize everything in time and your audience will know when to expect your new product to be released.

Author’s Tip: As a product manager or anyone else involved in the launch, it’s natural to know everything about the process, but it’s vital that you make things clear to everyone else, too.

Let’s continue to the fourth step we have for you.

Step #4: How you’ll promote the launch

An important part of any product launch is how you’re going to promote it .

This can play a key role in determining the success of your launch, since the more people learn about it, the better.

What we recommend doing is giving an overview of your entire product launch marketing plan and the ways by which you’ll acquire new customers.

Take into account things like:

• Social media content, e.g. Facebook, Linkedin, Instagram, etc.
• Blog content
• Email campaigns
• Press releases
• Paid advertising

Along with other actions you can take to promote your product launch.

All in all, there are many presentation ideas you can come up with, but adding the four steps we just covered are vital to any good product launch presentation.

It’s now time to save you some time by showing you how to download our presentation and adjust it to your needs for your upcoming launch. 

As promised, in this last section of our guide we’re going to share with you our free product launch presentation template .

Although it’s in Google Slides format, you can always turn it into a Microsoft PowerPoint template or whatever suits you best.

Our template begins with a cover slide where you have to add your product’s name and a title.

It’s purpose is solely to inform your audience what the presentation is all about, so remember to keep it brief and simple.

Author’s Note: What we’re sharing is a template. You can always add images and backgrounds of your choice to make the slides more visually appealing.

Let’s continue to the next slide.

After that, you can use the table of contents to explain what’s about to follow.

This will keep your audience informed and engaged.

Moving on to the next part, we strongly suggest giving some context as to who you and your team are , plus what each of you do.

You can even add photos of every team member to make the presentation more personalized.

It’s now time to give an overview of your product , meaning that you briefly have to explain what it is and how it works.

You can always go back to the first step of our guide for more information on this part.

You should also talk about your product’s purpose along with a photo of it so people know exactly what it looks like.

Alternatively, you can add a graphic showing its characteristics.

It’s now time to describe your target market , by specifying who your target audience is.

Also include the overall state of your market :

This means you need to cover things like:

• The estimated market value
• How many competitors there are
• The estimated market size

You can add graphs and pie charts that'll make things clearer and easy to understand.

Moving on to the next part, it’s time for your product launch timeline .

You can start by announcing the official product launch date and what actions will be taken up to then, as well as during and after the launch in the next two slides.

Now, it’s important to outline the marketing strategy that'll promote your product launch.

This means briefly listing your marketing efforts that’ll make the launch reaches as many people as possible.

Before you end the presentation, it’s a good idea to also cover your objectives .

What are you planning to achieve in terms of total signups, purchases, or whatever else your target KPI is? 

If you’re planning on setting different objectives based on certain dates, you can add a chart to make things more visually appealing, as always.

You can then wrap things up with a few words and your new product presentation is done!

Keep in mind that what we’re sharing is solely a template, so it’s up to you to customize and personalize it based on your own needs and preferences.

Let’s wrap up and close with some final words.

Before You Go

There you have it.

That was our full guide on the importance of product launch presentations , as well as how to create your own.

We hope that you gained some new knowledge and that we helped you out with an important step of any product launch, by offering our free product launch presentation template.

Lastly, if you feel like you need some extra help in keeping track of everything that needs to be done, don’t hesitate to use our product launch checklist.

Thanks for reading!

Written by:

Nikitas Filosofof

Nikitas is responsible for growth at Viral Loops and also helps customers on 1-on-1 basis to reach success with their referral campaigns. Let's connect on LinkedIn

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How to Build a Winning Product Launch Presentation

February 7, 2023 / Blog

Creating a compelling product launch presentation can contribute to the success of a new product. A well-crafted presentation can generate excitement and interest, leading to strong sales and positive word-of-mouth.

A product launch presentation’s goal is to educate and excite your target audience about the product, demonstrating its value and differentiators. Therefore, your presentation should communicate the product’s benefits, answer potential questions and objections, and persuade the audience to become customers.

Need a Presentation Designed? Click Here To View Our Amazing Portfolio

Essential preparation steps.

Before delivering a product launch presentation, it is necessary to plan and prepare.

Ensure the effectiveness of your product launch presentation through the following steps:

Know your audience

Knowing your audience will help you better understand their perspectives and expectations, allowing you to present your product in a way that resonates with them.

You need to understand the audience you will be presenting to. Consider critical factors such as their background, interests, and pain points.

Take the time to understand your audience to be able to tailor your presentation to meet their needs and address their concerns.

Research your competition

Understanding your competition is essential to positioning your product in the market and increasing your chances of a successful product launch.

Study what your competitors offer and their strengths and weaknesses. Then, find opportunities to differentiate and highlight your product from competitors .

Additionally, researching your competitors can help you identify any potential gaps in the market and find ways to fill them.

Define your Unique Selling Proposition (USP)

Your USP makes your product unique and sets it apart from the competition. It should be the central focus of your presentation.

Your USP should be clear, concise, and easy to understand, and it should accurately reflect what your product offers. Base it on product features, benefits, quality, value, or customer experience.

Highlight your USP to differentiate your product and show the audience why it is worth considering over similar products in the market.

Outline your key message and points

Determine the most important message you want to convey.

Your key message should be clear, concise, easy to understand, and accurately reflect your product’s value. In addition, to support your key message, create an outline that highlights your key points. 

The outline should be well-structured, logical, easy to follow, and cover all the essential information about your product. Moreover, as you outline your key points, consider using visual content to help communicate your message for a more engaging, memorable, and understandable presentation.

Rehearse your presentation

Practice makes perfect, and by rehearsing several times, you can refine your delivery, become more confident, and become more comfortable with the material.

When rehearsing, pay attention to timing, pacing, tone, body language, and audience engagement. Also, consider using a timer to ensure that your presentation fits within the allotted time and that you have enough time to cover all your key points.

By rehearsing your presentation , you can increase your confidence and reduce the risk of encountering unexpected problems during the actual product launch.

Creating a strong visual presentation

A strong visual presentation can enhance your product launch presentation and help you better engage your audience.

Here are some tips to help you create an effective visual presentation :

Use high-quality visual content

Incorporating high-quality visual content, such as images, graphics, and videos, into your product launch presentation is essential for making a lasting impression on your audience.

Make sure your visual content is relevant to your product and message. Moreover, they should also be of high quality, clear, visually appealing, and appropriately sized for your presentation.

Using high-quality visual content can help reinforce your brand identity and create a consistent look and feel throughout your presentation.

Keep your presentation simple

Keeping your product launch presentation simple is crucial for maintaining your audience’s attention and making your message clear. 

Overloading your slides with too many graphics or images can be distracting and confusing, detracting from your key message. Instead, focus on keeping your slides simple, clean, and uncluttered. Use minimal text and maximize the use of visual aids to help reinforce your key points. 

Additionally, consider using a consistent design theme throughout your presentation, which will help create a cohesive look and feel.

Make sure your slides are readable

If your audience struggles to read the text on your slides, they may lose interest or become confused.

Ensure that the text on your slides is clear, concise, and large enough to be easily readable. Consider using bullet points or short phrases instead of long paragraphs, which can be difficult to read and comprehend.

Additionally, make sure that the background and font colors are easy on the eyes and provide enough contrast for the text to be easily seen.

Hiring a presentation design agency

Creating a winning product launch presentation can be a complex and time-consuming task. Many businesses opt to hire a presentation design agency to help them achieve their goals.

Here are some of the benefits of hiring a presentation design agency:

Hiring a presentation design agency gives you access to a team of experts who specialize in creating visually appealing and impactful presentations.

With years of experience in the field, these professionals have a deep understanding of what works and what doesn’t. They can help you create a product launch presentation that effectively communicates your message and makes a lasting impression on your audience.

Professional quality

Design agencies have the latest design tools and techniques at their disposal. They can create visually appealing presentations that showcase the professional image of your brand.

Their expertise in creating impactful presentations that effectively communicate a message ensures that your product launch presentation leaves a lasting impression on your target audience.

Time-saving

By working with a presentation design agency, you can save time and focus on other important aspects of your product launch.

The agency will handle the creation of the presentation, freeing up your time and resources so you can focus on other areas of the launch. This can be especially beneficial if you have limited in-house design capabilities or are working on a tight timeline.

Customization

The agency’s team of experts will work with you to understand your brand, product, and target audience, and then create a presentation that is tailored specifically to your needs.

​​They will take into account your design preferences, marketing goals, and other key factors to create a presentation that is not only visually appealing but also effective in communicating your message and differentiating your product from the competition.

A winning product launch presentation requires careful planning and execution. By following the tips outlined in this guide, you increase your chances of making a lasting impression on your target audience and ensuring the success of your product.

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How to Create a Winning Product Launch Presentation

Your brand has come up with a new product. You have to launch it now. You and your team are feeling all the jitters. After all, product launch is one of the most crucial stages of a product launch. Some might say it is the “make or break” stage. 

Well, a product launch presentation could ease the nerves for you. A product launch presentation helps you deliver your product message and connect with the audience in an easy manner. But only a great product launch presentation can do that. And that is what we’re helping you with today.

In this article, we’ll tell you:

• What exactly classifies as a product launch presentation
• The purpose of a presentation for product launch 
• Ingredients of an excellent product launch presentation
• Steps to creating a winning presentation for product launch
• Other tips for a presentation for product launch

What is a Product Launch Presentation?

A product launch presentation is exactly what it sounds like. A presentation for product launch is the one that aims to summarize the key elements of your new product. This presentation is usually made for a large number of stakeholders who need to understand your new product.

For example, Apple launches new iPhone models and models for other devices every year in their yearly Apple event. If they design presentations for this yearly product launch event—it will be a product launch presentation. 

A product launch presentation has many different ingredients (which we’ll talk about later) but the most important are:

• Product overview
• Key features
• User benefits

And that’s it. That is what your presentation for the product is all about. Now let’s see what this presentation does. 

What does a Product Launch Presentation do?

A product launch presentation serves different purposes. Your competitors will have the same product as you, but they may not have a presentation like yours. Let’s see what all a presentation for product launch does for your brand:

• Aligns employees and stakeholders towards key features of your product

Both your employees and the stakeholders must know what your product is, what it does and how it could be helpful in society. A product launch presentation helps explain the in and outs of your presentation. By creating a presentation for product launch you don’t have to explain your product to different people at different times.

• Explains why your customers need your product

Before a customer buys your product, they must understand why they need it. A product launch presentation helps you do exactly that. Your presentation for product launch must include a “user benefits” section that will help your customers understand the kind of benefits they will derive out of your product. By explaining the benefits of your product, you’re also able to establish a connection with your customers.

• It addresses potential issues

It makes sense that when you launch a new product on the market that your prospective clients are unfamiliar with, they would have queries and worries.

While marketing initiatives like social media campaigns can tell people about the advantages and capabilities of the product, with a presentation you can precisely describe how it functions and convince them to buy it.

Furthermore, a presentation can clarify things like the launch roadmap, pricing, and the overall product launch plan , making everything evident even before the launch really happens. This will ensure that no worries or misunderstandings arise throughout the launch and post-launch stages because everyone will be informed and you can concentrate on carrying out your strategy.

• Creates a conversation about your product

If not make sales, a presentation for product launch will definitely help in creating a conversation about your product. Especially if you keep the stage open for questions once your presentation has ended. They offer a simple way for your audience to speak with you directly and guarantee that all inquiries are addressed. This may not be the case when a product is launched without a product launch presentation. 

Ingredients of an Excellent Presentation for Product Launch

Below is a list of five elements that make your product launch presentation hit the nail. Check them out:

• Demonstration of the product 

Speaking about the product without taking the time to learn more about it is not the greatest method to provide an accurate impression that will compel people to purchase it. Many people learn best through touch or imagery because they are kinesthetic or visual learners. 

However, individuals who read or listen to product specifics are just as vital for consuming information. Even if a person spends the entire evening talking about their product, the best effects won't be realized unless they give people a chance to use it personally. Consider this: Would a couch be purchased without being sat on?

• Entertainment of the audience  

Entertainment is the key element of a fantastic product presentation. It's not unexpected because when deciding whether to buy a new commodity or service, individuals are more likely to be moved by an emotional narrative than by a good one. 

Buyers need to be aware that training programs and new employment chances are being sold alongside lamps and other home comforts. If you want your presentation to be successful enough, give the audience an experience they'll remember. The target market must identify the product with pleasant feelings in their minds.

Your product launch presentation must have a proper structure that it follows. For example, some really good product launch presentations portray their product in the form of storytelling. The before-after-bridge technique is great for storytelling. 

According to this technique, you show your customers a world with the current problem. Then you show them what would happen if this problem did not exist. Then you include your product and show them how it is the bridge between the before and the after.

Including such techniques to form the structure of your presentation will ensure that your presentation flows smoothly and the viewers do not get distracted too easily. 

• A clear message

Each presentation for product launch has a clear message which is to be conveyed to the audience. In some cases, it could be making sales of the product. In other cases it could include raising awareness about the new product you’re launching. 

Consider well-known businesses like Apple, Coke, Microsoft, and General Motors. Because they all firmly believe in their products and are able to adapt them in response to client feedback, they all produce breath-taking product launch events. Consider what works best from each one and pay attention to how they highlight the product.

• Master showmanship, delivery matters

You could have the best presentation in the world but if it is not delivered properly, there isn’t much impact that your product launch presentation can create. The secret to a great presentation is understanding which information is more significant to the target audience. Even while one may spend the entire evening discussing a new fitness tracker's design and beauty, the majority of the audience may be more interested in the device's features than its features themselves.

7 simple steps to create a winning product launch presentation

Here are seven simple steps to create a winning presentation for product launch.

#1 Define your goals

Before you start creating a presentation, the first step is to define your goals with the product and the presentation. You must understand why you’re launching the product that you are launching. Along with this, you should also know what you want out of the presentation. This includes having a clear idea of what action your stakeholders may take after viewing your presentation. 

For example, the goal of your presentation may be to get users to buy your products as soon as they view the presentation. In that case, your product launch presentation will need to focus more on your product USP and user benefits.

#2 Create an outline

Before you start designing the presentation for product launch, you must create an outline. An outline is something that gives you a rough idea about what the final presentation will look like. There are always a number of important items to mention during presentations. Making an outline will assist you make sure nothing gets missed.

Choose the topics you want to discuss and the order in which you want to present them first. You can keep this outline in your presentation too to let the audience see it in a separate slide. This will help them know what to anticipate and make your message more enlightening.

#3 Define your target market

Once the outline has been created, the next step is deciding which target market is going to view the presentation. This important information needs to be obtained because your product launch presentation will be designed based on who all will view it. 

This stage can actually be divided into two primary parts: identifying your target market's size and creating personas for your ideal customers. What is your anticipated market size in the first scenario? This will demonstrate whether there is a sufficient market for what you have to offer.

In the second scenario, you can elaborate on your target market and your ideal clients. Which genders, for instance, would your product appeal to? What about the age range, the places, and the behaviors? You should give each of these considerations some thought and space on a few Google or PowerPoint slides.

#4 Describe your product

Since it is a presentation for product launch, you will need to start describing your product now. We’d advise describing your product in at least 3-4 slides. This way more of your presentation will focus on your product. You will need to describe things like:

• What is your product
• The features and benefits of your product
• The pricing of your product

By giving such information your audience will know if your product is a suitable fit for them.

You can use a step-by-step approach to describe how your product works. Whereas you can use bullets to describe the features of your product.

#5 Pick the right tool

It takes art to present your products or services. To be effective, you need to combine a variety of visually appealing presentations with an engaging delivery.

Long hours of planning, strategy, design, and organization may be necessary to accomplish this. You would need to create an outline, prepare your slide notes, find and use royalty-free images, and design your slides using them.

Pretty tiresome, I suppose. Tools and templates are useful for facilitating and speeding up work. Using templates speeds up the process of creating captivating and effective product presentation slides. They also offer guidance on how to maintain the organization and impact of your material. The majority of tools have fairly few functionality and a small amount of customizability. Visme is an exception to this, though.

# 6 Add graphics and visuals to your presentation

Think of the last time you viewed a presentation that had no visuals. You probably don’t. Because these presentations are very boring and you forget about them instantly. Most likely, you slept off during the presentation. Other people feel the same way about awful slide slideshows as you do.

There has never been more demand for innovative and captivating visual content. Consequently, you want amazing product presentation designs if you want to get the attention of the audience.

A survey found that 65% of adults learn best visually. The odds are in your favor if you use eye-catching pictures in your presentations. Do not use cartoonish or pixelated graphics. Avoid generic stock images, watermarked or copyrighted images, and avoid using copyrighted images. Instead, find high-quality images that will improve your presentation.

#7 Obtain feedback from your team and run it by them.

Running the presentation draft by your team will bring feedback for your product launch presentation. When different minds are put on a task more creativity and ideas will flow. 

Even if you're a skilled editor, getting a second set of eyes to review your presentation can help you make it better. Let's get to it. Your mind might automatically fill in the blanks with what you intended to say as you edited your presentation. However, other editors could easily point out mistakes or locations where you aren't clearly conveying your ideas.

And that’s it! With all edits, your winning presentation for product launch is ready! Now, take a look at some great examples of a presentation for product launch for inspiration to design your own!

Apple and their launch of Macbook Air

This video about Steve Jobs presenting their Macbook Air presentation for its product launch is the perfect example of how it should be done! Something is in the air. Steve Jobs opened his remarks at MacWorld 2008 with this. This short line immediately got everyone's attention because it alluded to the Macbook Air.

When you watch this video you’ll observe how each slide contains competitor analysis and features of the product. The storytelling and narration used by Steve Jobs is also commendable in this presentation.

Macworld San Francisco 2008-The MacBook Air Intro (Pt. 1)

Other Product Launch Presentation Tips

• Maintain a single slide theme; make your slides consistent with your brand's rules. It's an effective technique to advance the branding of your business.
• Don't cram your slides with too much material. Don't clutter up your PowerPoint with walls of text; keep it simple and orderly. You can try the 10/20/30 rule, which states that a presentation should have a minimum font size of 30 and a maximum of 10 slides.
• Be aware of your delivery and style — Your mannerisms, demeanor, and tone of voice all matter a lot. Tim Cook and Steve Jobs each have their own stage presence, but they both did a fantastic job showcasing the latest Apple products. Be unique since everyone else has been taken.

Let Us Take Over

You’re all set to start creating a winning presentation for product launch, but there’s one problem. The lack of time and creativity. You may not have the time nor the creativity that is needed to create these presentations—but we do! We at INK PPT have the best designers that are experts in creating product launch presentations that’ll win hearts. Let us take over and take this burden off your shoulders.

Discover how we can create magic in your communication

About the Author

Abhijeet Kumar - Crafting Motion Magic

I'm not your typical creative; I'm an avid thinker and ideator who seeks out adventurous experiences and thrives on great challenges. My passion for bringing characters to life through motion results in captivating aesthetics and enthralling storytelling.

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Top 10 New Product Launch Presentation Templates with Examples and Samples

Tejas Prasanna

In 2007, Apple CEO Steve Jobs made a presentation for the iPhone at the Mac World event, showcasing how it would change the world. That game-changing product launch presentation changed lives, as it introduced to the masses to touch-screen interface devices with built-in cameras, cross-media synchronization, and many other features.

Presenting products at their launch events is a big deal. You need to create product launch presentations that are a win, for both your teams and the public. However, making that captivating presentation is also a big deal, and not everyone may be able to get it right.  Slide Team brings you a set of customizable Power Point Presentation Slides to help you with your product launches.

Also, while you're at it, don't forget to check out these product release templates here . For now, let’s look at some amazing product launch templates.

These slides are 100% editable and customizable and provide you the flexibility to edit information according to your requirements. You get structure and the capability to create bespoke presentations, in line with audience profile. 

Let’s explore these templates.

Template 1 - New product development process PowerPoint Presentation slides

Get well-acquainted with developing a new product, from generating an idea to commercializing the product with our handy template. The complete deck, in 65 slides, provides you all stages of the product development process. These may range from idea generation and screening to concept development and testing. It may also include your marketing strategies, business analysis, product development and testing, and commercialization. Use this template to also list down sources of idea generation, or getting right the concepts guiding the product. These may include customers, competitors, scientific research, dealers and representatives, management, or other sources. Other aspects of this template include SWOT analysis, market and consumer trends, the research and development process, PESTEL analysis, idea screening funnels, and more. All of these tools help you refine the concept for your product till you hit the sweet spot.

Download now!

Template 2  New product development PowerPoint Presentation slides

Use this PPT Template to outline the journey from product idea screening to product feasibility and review. With this slide, you can introduce a new product, explaining its benefits and the technologies used in depth to consumers. Market trends, such as size, growth capacity, and competition are also showcase. The slide also details the technicalities of the product, including the complexity, technical uncertainty, and gaps to bridge. It also outlines the profitability in terms of the returns you can expect, payback period, and cost. Use this template to showcase your expertise in analyzing your customers' buying habits and preferences, interests, and expectations.

Get it now!

Template 3 - Marketing Go to Market Roll Out Plan New Product Launch PowerPoint Presentation Slides

Get your product launch strategy straight with this PPT Template on your go-to-market rollout plan. The template has a plan with steps outlined for launching a new product. Use this presentation template to describe to consumers what your product is all about, and how it can help address their pain points. Showcase your product portfolio and nail that elevator pitch for your target customers. Use the pitch to describe the problem and how your product can help solve it.

Download today!

Template 4 Product Launch Go to Market Strategy PowerPoint Presentation Slides

Nail your product launch market strategy with this set of PowerPoint Presentation Slides. Let the word out by explaining to your target customers what you are trying to sell and how it can benefit them. Don't forget to mention the critical attributes of your product or what it does. Your business model and pricing is also showcased for customers to know who they are buying from. Analyze the markets thoroughly, finding answers to questions like what the product is about, who should adopt it, key people involved, and how, when, and where.

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Template 5 New Product Launch Tactics PowerPoint Presentation Slide

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Template 6 New Product Launch Plan PowerPoint Presentation Slides

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Nail Your Product Launches with these Slides

You will need to consider many things when launching a new product. For instance, you might want to have a dedicated product launch checklist that helps ensure you have everything you need for the event.

Check out our amazing product checklist templates here .

You might also want to develop a timeline for your product launch. You must consider other aspects of your new product launches, such as market analysis.

Leverage SlideTeam’s new product launch presentation templates and ensure your product launches are successful.

PS Don’t forget to look at our  product proposal templates here !

FAQs on New Product Launches

How do you introduce a new product.

Here are the best practices for introducing new products.

• Define your USP.
• Gather support and show enthusiasm.
• Train your team and let the members test the product.
• Schedule a launch date.
• Set a lifecycle 
• Prepare a vision and mission statement.
• Develop curiosity amongst consumers.
• Show how the product works, and add it to you existing product lines.
• Release key information about the product.
• Use advertising and other means to promote your new product.

What are the seven steps of a product launch?

• Brainstorm and come up with an idea for a new product.
• Test the idea and prove that it works.
• Develop a concept around your idea and test it.
• Analyze market trends and your business.
• Design and develop the product.
• Deploy the product.
• Get your product out into the market.

What are product launch goals?

Product launch goals must be measurable and attainable within a stipulated timeframe. A few practical examples of product launch goals include revenues, sales pipelines, creating awareness about your products, adoptions, customers, and reviews. For instances, this product X must capture 3% of the market share of in its category within the first six months.

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• Presentation

How to Create a Winning Product Launch Presentation?

• June 12, 2022

A good way to make your product launch presentation stand out is by including some eye-catching graphics and animations in the design. This can be done through videos, images, or even live streams of prototypes being used! A successful product launch can make all the difference in today’s competitive business landscape. A well-crafted product launch plays a pivotal role in achieving these objectives. Presentation templates can be a great way to ensure consistency in your Presentation design services . They also allow you more freedom when it comes time to customize the content, which means less guesswork and better results! We’ll walk through how this works so that by following our tips on creating compelling product demonstrations or other types of talks given at events both large-scale conferences and even small meetings where someone just wants some advice about their business idea – whatever situation calls out requires us will have everything they need right there waiting patiently before him/herself because all we’re doing is providing guidance after all; this blog post isn’t going anywhere.

Table of Contents

What is a Product Presentation and Why is It Important?

You might think that product launch presentation is all about flashy marketing graphics and fancy voice-over, but this isn’t true. The goal of a good product launch is to highlight how your company’s products will solve customer problems by addressing their pain points with tangible benefits – which means you need content people can actually use!

Product Presentations often focus on delivering relevant information in an understandable way while staying away from complicated jargon or technical terms so everyone involved knows what they’re getting into without feeling overwhelmed (even if there could be heavier topics discussed later).

The Significance of a Product Launch Presentation

That’s not simply a technicality; that is an essential opportunity where you can leave the best mark on investors, customers, and everyone involved in the project. When revealing a new iPhone, a breakthrough software service or even a fresh consumer product this will make or break the launch. Here’s why it matters:

• Creating Anticipation: A well-executed product launch presentation generates excitement and anticipation among your audience. It builds curiosity and leaves your audience eager to explore your new offering.
• Communicating Value: Your presentation should effectively convey the value and benefits of your product. It’s your opportunity to address the “What’s in it for me?” question that’s on your audience’s mind.
• Building Trust: A professionally delivered presentation enhances your brand’s credibility and trustworthiness.
• Generating Buzz: A captivating presentation is more likely to be shared on social media and by word-of-mouth, thus amplifying your reach and generating organic buzz.

Best Product Launch Presentation Practices

The best product launch presentation is a meticulously planned and flawlessly executed event that introduces a new product to the market and leaves a lasting impact on the audience. It begins with a well-orchestrated buildup, creating anticipation and excitement through teasers, sneak peeks, and pre-launch marketing strategies.

The presentation features a grand unveiling, often with dramatic visuals and compelling storytelling. During the presentation, the product’s innovation and unique selling points are clearly communicated, emphasizing how it outshines competitors. The audience is engaged through immersive experiences, demonstrations, and interactive elements.

A successful product launch presentation also includes opportunities for early access or special incentives, driving immediate interest and sales. Overall, the best product launch presentation is a strategic blend of marketing, innovation, and audience engagement, leaving a strong impression on potential customers and the industry.

Why do you need to Create Product Launch Presentations?

It’s easy to get lost in the crowd when you’re competing with other brands. You need something that will make your product stand out and be memorable so people take notice of what is unique about YOU instead!

The benefits of creating powerful presentations for your product are vast and wide-ranging. It’ll help you win over investors, users, or even just prospective customers – which means more money in the bank! And if we’re talking business insurance rates here then know this: A great pitch can make them go down quite easily, but most importantly it’ll boost sales as no other thing could do on its own (well except maybe sex).

Establish a clear goal for your presentation

To make your product presentation stand out from the rest, it’s important to establish a clear goal. What do you want their takeaway after hearing about this? Are they looking for ways to increase sales on one specific item or are they hoping that an informative speech will help educate themselves in technology/services outside their field of expertise (which could lead to many different opportunities)?

Do your research – know your product inside and out

You need to do your research and know the product inside out in order for a persuasive presentation. This means being familiar with all its features, and benefits as well as any potential objections from an audience before you can show them that they’re safe working together! Be prepared by having answers ready because people won’t always ask questions on stage but those little moments where we chat privately often lead to big things down future clients/customers appointments etc.

Structure your presentation in a logical way

To grab the attention of your audience, you’ll want to start with an introduction that makes them interested in what’s going on. Follow up by discussing features and benefits while addressing any potential objections they might have before ended it all off at the last call for action- this will encourage people to take steps forward!

Use visuals to help explain your points

Including visuals in your presentation is a great way to engage and make points more understandable. If you’re discussing new technology, for example, it can be helpful if there are some diagrams or flow charts that illustrate how this tech works. You could also use photos as highlights of key features from products/services offered by companies like yours!

Be prepared for questions from the audience

If you are delivering a presentation, it’s likely that your audience will have some questions. Be prepared for this by being able to answer the most common among them beforehand; having an answer ready shows confidence in yourself and proves how well-versed product knowledge really thinks!

The best way to sell products is with an excellent presentation! With these tips, you can create powerful and persuasive presentations that will help boost sales for your business. You’ll need clear goals as well as researched content and engaging visuals so viewers take notice of what they’re seeing on screen – after all this information has been delivered tons more people may be willing to buy from us instead of someone else who has cheaper prices or worse service.

The New Product Launch Presentation

Launching a new product requires a unique approach in your presentation. Here’s how you can tailor your new product launch presentation to introduce something new to the market effectively:

• Teasers and Pre-launch Hype: Build anticipation before the presentation. Tease your audience with sneak peeks, teasers, and countdowns to the launch event.
• Unveil with Impact: Begin your presentation with a grand unveiling. Use dramatic visuals, lighting, or other creative elements to make the moment memorable.
• Explain the Innovation: Clearly articulate what makes your new product innovative. Highlight any groundbreaking features, technologies, or design elements.
• Competitive Advantage: Emphasize how your new product surpasses existing solutions in the market. Show why it’s a game-changer and worth adopting.
• Early Access: Offer exclusive early access or special incentives to those who engage with your product during the launch. Create a sense of urgency.

How to create a product presentation?

Creating a compelling product presentation involves several key steps. In the process of how to create a product presentation first, thoroughly understand your product’s features, benefits, and target audience. Next, outline a clear structure for your presentation, including an attention-grabbing introduction, a detailed product overview, and a compelling conclusion.

Incorporate visuals such as images, videos, and infographics to illustrate key points and make the presentation engaging. Craft a compelling narrative that tells the story of your product and its journey, highlighting its uniqueness and value. Practice and rehearse your presentation to ensure a smooth and confident delivery. Lastly, gather feedback from peers or colleagues to fine-tune your presentation for maximum impact.

Tips to create the best product launch presentation

1-Start with a product analysis

For a successful presentation, it’s important to first do an analysis of your product and highlight any areas that need improvement. This will help you understand the ins-and-outs better so when people are looking at what information they want from this slide show or tutorial; we can be sure there won’t still be questions left unanswered!

Some things you should look at include:

• The features of your product
• The benefits of your product
• The target market for your product
• The competition

2-Highlight your product’s key message

You’ve done your research and now it’s time to design a presentation. One of the first things you need in order for people not only to remember what they see but also to take action on those findings is to identify a clear key message that will be memorable, which means this one thing can’t just get lost among all other information about how great our product or service actually works!

When you’re speaking in front of an audience, it is essential that your message be concise and powerful. It should also convey the tone appropriately for each individual situation so as not to confuse or alienate anyone with mixed feelings about what they may think from hearing everything said on stage at once Mentioning this beforehand can help ease some anxiety because we know how hard these presentations are sometimes!

3-Share your product’s primary features and benefits

You should start by sharing what your product does and how it can help them. You might also want to talk about any key benefits, so they know why you’re the best choice for this kind of service or item!

The key to a successful product launch is clear, concise communication of exactly what your offer. You need strong visuals and examples so customers can see how it works for themselves!

4-Communicate with your clients

It’s important to think of your presentation as more than just a chance for you and potential clients/customers alike, it is also an opportunity to communicate with them about what makes the company unique. We all know how memorable presentations can be after hearing someone talk at length on some interesting topic or another their words will linger in our minds long afterward; even if we don’t fully comprehend everything that was said during Peer echo times (a term coined by disruption expert Donald Ewings), there are certain elements like visuals which stick around much longer when compared against other types stories do.

5-Help combat potential issues

When you anticipate potential issues, it shows that your company is serious about its products. It also helps build trust and show customers how they can rely on what’s being offered by anticipation of these problems before hand-in most cases where this happens!

6-Define your target audience in your slides

The key to designing a successful presentation is understanding your target audience. Take some time and think about who you’re trying to appeal to the most, then make sure that all of your content and messages are tailored toward meeting their needs!

7-Describe your launch schedule and plan

When you’re about to launch a new product, it’s important that everything goes according to plan. To stay organized and on track for this big event there should be an assigned time frame in which all tasks will take place so they can get completed efficiently without any delays or distractions from other work needs alike!

You’ll need to include all the important details in your presentation, such as when and where you’re launching. Make sure that everyone knows what branding will be used for this launch event so they can get prepared! Be detailed with information like which marketing strategies are being employed or if there’s something special planned besides just giving away freebies – I’m looking at YOU Secret Santa gifts…

8-Promote your launch via social media, email, or press releases

Get ready for launch! Promote your new product through social media, email, or even press releases to generate as much excitement and interest in the brand. The more people who know about it beforehand (and want one), means the smoother process when they finally get their hands on them later down the road.

Easily craft a winning product launch presentation with these tips. You’ll be well on your way to success and know that you have all the tools necessary in order for it!

A product launch presentation is your chance to shine in the competitive business arena. Create a Compelling Narrative Your story or pitch should capture the audience’s attention, drive interest, generate buzz, and set expectations for something special and unique. Don’t think of it as just showing a product — it’s really the ability to tell a story that’s exciting, engaging and inspiring.

How do you explain product launch?

A product launch is a coordinated effort to bring a new solution to the market to build excitement and awareness of your product. Product launches involve several teams, including sales, customer support, product teams, product marketing, event management, and even managers.

What is a launch presentation?

A product launch presentation is a crucial moment for any product marketer. It’s your chance to showcase the value and benefits of your new or improved product to your target audience, generate interest and excitement, and persuade them to take action.

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Home Blog Business Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Excellent product presentations have a lasting effect on people. Not only does the audience go ahead and buy the product they saw, they feel a sense of accomplishment at owning or investing in such a great product.

The thing is, though, product presentations don’t come easy for everyone. So, how to present a product?That’s why we want to share the adaptable product presentation archetype with you. It’s a building model you can start with and adapt for your product and audience.

With this adaptable archetype, your product presentations will be easier to create, and you’ll have more time and brain space to practice your speech and sell more products!

Let’s get started.

Table of Contents

• What is a Product Presentation?

Product Presentation FAQ

Defining the target audience for a product presentation, adaptable product presentation archetype, essential characteristics of a winning product presentation, what is a product presentation.

Product presentations are essential for business communication between product owners/creators and stakeholders. A perfect product presentation is a seamless combination of a set of slides and the speech to go with it. 

Typically, a product presentation showcases a product’s key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales. Depending on the business setting, a presentation can be formal or informal, and some include visual aids, live product demonstrations, and other relevant multimedia resources.

We like categorizing business presentations into three categories; informative, persuasive, and supporting. The product presentation fits the persuasive category with a pinch of the informative. 

Let’s quickly cover some of your most pressing product presentation questions. 

What are product presentations good for?

A product presentation’s job is to inform, convince and convert. The product presentation archetype supports these three pillars regardless of the product or audience. In short, they’re good for getting the word out and bringing in new clients.

Why do product presentations matter?

Communicating with stakeholders about new products and features is key to higher buy-in from the client base and richer brand equity. Stakeholders appreciate being kept in the loop about new products or features that interest them. The stronger your product presentations are, the more buy-in and loyalty your brand will achieve.

When do businesses use product presentations?

There are several occasions when you need a product presentation:

• When you launch a new product.
• When you want to share about a new feature or improvement.
• When you need approval or funding from shareholders for a new product or feature.
• When you want to sell an existing product to a potential or returning customer.

This article shows you how to create product presentations using an archetype adaptable for your product and audience. So it’s important to define what possible audiences a product presentation has.

There are three major audience types. Let’s look at each stakeholder group and their differences in your product presentation.

• Shareholders, investors, and board of directors : A product presentation to this audience is likely a pitch. It’s a product presentation that asks for approval and/or funding before work begins. 
• Colleagues and coworkers: Hosting a product presentation for coworkers can be for beta testing a new product or sharing pre-launch priority access. These product presentations’ objective is generally to collect initial feedback. You can include a survey as supporting material when hosting the presentation.
• The public, current, and potential customers: The public is your product presentation’s largest potential audience. Product presentations for this audience need an extra dose of relatability, storytelling, and personalized benefits. Pinpoint two customer personas and build the product presentation for them.

The dynamics of a product presentation can take many forms, but all of them will need a structure to build up from. That’s where the product presentation archetype comes in. As long as you follow this structure, you can create product presentations for any product and audience.

1. Introduction

Create a strong opening slide with an attention-grabbing hook. Set the scene for the rest of the presentation. Some tried and tested opening techniques to consider are:

• When starting your product presentation speech, introduce yourself with a link-back formula or stereotype analogy . Both need a good dose of storytelling to get right.
• Start your slide deck with a captivating visual. Visual metaphors are ideal for this technique. For a physical product, create a visual showing the product in an unexpected scenario.
• Start with a hook that piques their attention . For example, a relevant joke, a surprising statistic, a thought-provoking rhetorical question, or even with silence.

2. Pain Point: Problem or Need 

Identify the pain point relevant to your audience. Is it a problem or a need? Explain the issue by sharing data, facts, statistics, anecdotes, or stories to illustrate the pain point. 

• In a product presentation slide deck , use an infographic slide to list the pain points visually using icons or visual metaphors.
• Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
• If the problem or need your product solves isn’t obvious, use the iceberg model to place the problem or need under the water’s surface. Explain how that unseen problem or need affects the obvious—what’s above water level. 

3. Product = Solution

Frame your product as the solution to the pain point. Explain how it fulfills the need you presented in the previous section. Provide relevant evidence like case studies and user testing. Describe the product features tying them into the problem they solve.

• When your product is new, you won’t have testimonials or case studies from real customers, but you can add in-company user and beta testing. 
• For products that compete with others in the same industry, use comparison slides or charts to show how your product differs and stands out. 

• When using animation or live-action video , continue from the previous slide and introduce the product into the scenario. Show how the product solves the problem. 
• Hint at how not using your product to solve the problem can ultimately cost the customer more money trying to solve the problem differently. Show them the cost of “not buying” with real examples.

4. Personalized Benefits

Specify the benefits your product has for your audience. Tailor the explanations and stories for your target stakeholder audience. Use sales presentation techniques to emphasize further how your product’s benefits are directly related to the audience.

• For potential customers , use visuals and data to emphasize how your product will solve their problems and improve their lives.
• For returning customers , tap into how the product will make them feel. Since it solves a need, it frees up their time to enjoy or improve life. All while having your product in their trusty product stack.
• Also, for returning customers, use the opportunity to increase brand loyalty. For example, show how a new physical product complements a product they already have from the same brand or how a new digital product will improve their existing version with updates and improved plugins to optimize the software.
• If presenting to investors , highlight revenue projections, market potential, and competitive advantages. Use data visualizations that emphasize the big numbers, show trends discovered in market research, and ideal positioning.
• When presenting to partners, show how continued collaboration can lead to the product’s success. Offer ideas for ambassadors, influencers, and beta testers to share and expand the product’s reach.
• Use the selling technique called “the cost of doing nothing” and show the potential customer how they will end up spending more money or wasting more time by not buying your product.

5. Product Demonstration

If feasible, include a product demonstration in the presentation. 

Make its importance in the presentation short and to the point. Use the Pain Point / Solution angle for the demo, showing exactly how the product fills a need. Highlight key features, effectiveness, and usability, for example, when you create a video or record a screencast. Here are some examples:

• Create a video for a physical product . 
• Record a screencast for a digital product. 
• In a hybrid or in-person presentation, conduct a product demo with the actual physical product and record and project closeups on the presentation screen.
• For products like machinery parts or large-scale products that can’t be brought on stage, add photos or a 3D rendition of the product to a slide.

Imagine, for example, a product presentation demo video for an electric kettle. At first, we thought it sounded boring. Still, with some imagination, a simple product can be demonstrated uniquely using exciting camera angles and animation, highlighting the features and their comparable efficiencies. 

How about a product demo for a digital product? A demonstration can be recorded and added to a presentation deck. But a much more efficient method is to do the demo on the spot, tailored to the audience and their questions. In a video call, simply share your screen and show the audience how to use the product, open the floor for questions, and demonstrate the answers.

6. Product Roadmap

Use a roadmap template to position the product in its current state. Overall, a product roadmap gives a bird’s eye view of the product’s lifecycle from ideation to launch. A product roadmap will differ in product presentations for investors and product presentations to the public consumer. Investors expect a product roadmap , whereas the regular consumer will not. That said, clients love seeing big brands creatively tell their origin story.

• Use a visual layout to show the steps along the road your product must pass through to become a reality.
• In a pitch product presentation , place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the product’s position, show what’s coming up in the future; launch, production of a new version.
• As a product launch presentation , the location on the roadmap is at the finish line. Highlight how far your team has come to get to this point. Be proud and share that with the audience. 

Closing a presentation is as vital as opening one, if not more. The closing is the last thing the audience sees or hears about your product; it must be memorable and have a lasting impact. Summarizing the key points of your presentation, as is generally suggested, isn’t a make-or-break situation. This technique works fine for informative presentations but not for persuasive ones. Nothing worse than an excellent presentation ending with a summary and a low close.

Instead, you can close the presentation with a memorable quote or question. Use your product presentation’s closing to leave the ball in the audience’s court. Inspire them to act and go ahead and buy the product you’re presenting. Finally, thank the audience for their time and attention and maybe open the stage to questions.

A presentation’s success depends on a solid foundation. The section isn’t about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable.

Define a Clear Purpose, Objective, and Goal

A product presentation aims to share information about a product with an audience. Furthermore, each presentation has its own goal, objective, and purpose according to the nature of the product and the audience.

For example, a manufacturing company specializing in machine parts for medium-sized food manufacturers is releasing a modular conveyor belt system. 

Their product presentation, to be hosted as a hybrid event for a group of new and existing customers, has these characteristics:

• Purpose: To create desire and interest in modular conveyor belts among potential customers and position the company as a leader in providing innovative and high-quality solutions for food manufacturing.
• Objective:   To introduce the modular conveyor belts to potential customers and showcase the benefits of food manufacturing processes, all while building brand awareness with mid-size food businesses.
• Goal: To drive sales by convincing potential customers that modular conveyor belts are worth purchasing.

One of the things you can do to improve on this aspect in your presentations is to follow a SMART goals process before starting the product presentation. 

Tell A Story

Storytelling can impart a relatable angle. For example, is there an origin story for this product? How did the idea arise? Use the product’s real story to tap into the audience’s real issues. 

Support the explanation for the problem/solution with a story about a person—or company—trying to solve a problem. Tie your product into the story as a solution. Use actual case studies as inspiration.

The creator of Raspberry Pi, the smallest working computer, created a video to sell their most inexpensive version, the $5 Raspberry Pi. He shot a video telling how it was tough to afford a computer and its parts when he was a young aspiring developer. He then ties that into how the viewer/customer probably has the same issue. 

Finally, he introduces the $5 Raspberry Pi by holding it up next to two vintage keyboards that are huge in comparison. He used his personal story to build trust and visual comparison to drive the idea home.

Consider a Value Proposition with Proof

Your product presentation must have a strong value proposition with proof. This knowledge will drive the product presentation archetype to its highest power. Create a file or folder for your product with a document where you clearly define the value proposition. Try answering these questions:

• How will the product change the user’s life?
• What makes the product special and desirable?
• Why does the product matter?

Collect testimonials, case studies, and social media mentions in the folder. Include other documentation like brand values and brand vision. This folder will be the data center to fall back on when creating the slides in your product presentation.

Consider a Strategic but Natural Body Language

When hosting a product presentation, be conscious of your body language. Use body language to support your presentation’s story and connect with the people watching. 

While presenting, always avoid these non-verbal mistakes:

• Hands in your pockets: Suggests a lack of transparency.
• Arms crossed close to body: Suggests fear and anxiety against the audience.
• Posture: Don’t slouch your back unless you have any proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
• Watching the clock: While being mindful about the remaining time in a product presentation is okay, looking at the clock while talking makes people uncomfortable.

Pay attention to how the audience reacts to your speech and slides. Make eye contact with the audience but only a little to not make them uncomfortable. Notice subconscious cues like tapping or looking away so you can reel them back in with a hook in your speech. 

Make a Product Demo

You can have an OK product presentation without a product demonstration, but an excellent presentation will always have a demo. What demonstrations do that is so special, is show the audience exactly how the product will do what you say it can do. How to present a product with a Product Demo? Conducting a product demo removes any doubts the viewer might have after just listening to you about the product or seeing a few slides.

A product demo can also be mixed together with a case study. Let’s use the example of washing detergent that claims to take out all stains, even the toughest ones, out of white clothing and keep it white. Detergent brands create activations in places where there are lots of potential buyers, like in a mall. They set up a table where they invite regular people to try out the detergent by staining a crisp white shirt with difficult stains like chocolate, mud, or tomato sauce. They then wash the shirt with the detergent, showing how the stain comes out entirely. 

Reaching an expert level at creating product presentations takes practice, but you will only keep improving with the proper foundation. Follow the structure archetype, apply the best practices, and you’re on your way to the top.

Use SlideModel templates with PowerPoint to create visually rich product presentations that bring in new leads, retain existing customers, and build brand equity over time. Make your product presentations a priority, and you’ll see how sales improve.

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Product Launch Strategy Presentation Template

You have a new product idea, now what? A product launch presentation is used to help get your new product off the ground and into the hands of the consumers as seamlessly as possible. Teams can strategize how and when to launch their new product with the help of Beautiful.ai’s product launch presentation example.  

Our customizable template has everything you need for a product launch strategy presentation like timeline and budget details. A successful product launch presentation can help internal teams and partners— like investors— align on things like new product ideas, stages, and go to market strategies. 

Our product launch template can also help you:

• Share new product ideas with key stakeholders
• Create an actionable timeline for the launch
• Get investors or internal departments up to speed on the stages of the launch

Use our template to create an effective product launch presentation

A product launch presentation enables teams to work collaboratively on new product ideas and successfully bring it to the market in an effort to scale the business. That’s why our template includes everything you need to create effective product launch slides. Those slides include:

Pro tips to create your own product launch strategy presentation

As you use this template to craft your product launch presentation, keep these do’s and don’ts in mind:

A product launch doesn’t have to be a 20 slide deck sharing every step in the ideation process. When you’re pitching the new product, share only the most important details necessary for the launch.

Including a quote from the founder can help both internal and external partners understand the purpose of the new product better.

Charts, graphs, and images can condense a lot of data— like budget and market share— and present it in an appealing format.

What are the next steps for your product launch? When you’re creating your product launch strategy, make sure you include a launch plan timeline and any immediate deliverables.

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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Published: November 02, 2023

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?

Probably not. Whether you‘re launching something huge, something small, or you’re updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist.

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer.

What is a product launch?

A product launch is the process of introducing a brand new product or service to the world. It involves various marketing and promotional activities aimed at creating buzz and demand around your new offering. The ultimate goal is to get customers excited and eager to buy the new product.

Product launches require a lot of planning. You can’t just drop a new product out of the blue and expect everyone to buy in — well, unless you’re Beyoncé . Luckily, our product launch checklist can help ensure that all your t’s are crossed and i’s are dotted before your official launch date.

Free Product Go-to-Market Kit

Free templates to ensure that your whole team is aligned for your next product launch.

• Product Launch Template
• Product Roadmap Template
• Sales Plan Template

You're all set!

Click this link to access this resource at any time.

Product Launch Checklist

• Learn about your customer.
• Write a positioning statement.
• Pitch your positioning to stakeholders.
• Develop product branding.
• Plan your go-to-market strategy.
• Set a goal for the launch.
• Create promotional content.
• Test and gather feedback.
• Set up distribution channels.
• Prepare your team.
• Launch the product.
• See how well you did in achieving your goals.

1. Learn about your customer.

Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Identifying their goals, motivations, and pain points could lead you to developing and marketing a valuable solution.

You don't need to perform years of intense research to learn about your customer. In fact, we suggest just talking to 12 to 15 current or prospective customers.

When speaking to them, pay extra attention when they start sentences with “I wish a product did this function…” or “Why can‘t products do this?” When they give these statements, respond with questions that go deeper, like “Can you get more specific about that?" If they don’t bring up any pain points, ask them a few specific questions that will encourage them to give deeper answers.

These conversations will give you a solid idea of what their biggest pain points are and how you can market a solution to them. Once you learn these key details about your customers, you can develop a buyer persona that your team can focus on serving.

2. Write a positioning statement.

When launching a new product, you must be able to clearly explain how it fills a need in the market. That’s where a positioning statement comes in. It helps you communicate the unique value proposition and key benefits that differentiate your product from others.

Write out a statement that can clearly and concisely answer these three questions:

• Who is the product for?
• What does the product do?
• Why is it different from other products out there?

If you'd like to go even deeper, create a statement that answers the following questions:

• What is your target audience?
• What segment of the target audience is most likely to buy the product?
• What brand name will you give your product or service?
• What product or service category does your product lie in?
• How is it different from competitors in the same category?
• What evidence or proof do you have to prove that your product is different?

Still need more guidance on how to write a positioning statement? Check out this template.

3. Pitch your positioning to stakeholders.

Once you've established your positioning statement, present it to stakeholders in your company so they are all on the same page.

When doing this, you’ll want to emphasize how your new product aligns with your overall business strategy, customer needs, market trends, and revenue potential. Use concrete examples, stories, or data to make your pitch more persuasive.

You’ll also want to think proactively about potential questions or objections they might have. Prepare thoughtful responses to address concerns around market viability, competition, target audience, or feasibility.

If your employees have a hard time buying into the product, your customers might as well. If your team loves it, that might be a great sign that the product launch will go well.

4. Develop product branding.

Take the information you gathered while conducting your market research and writing your positioning statement and let it inspire you as you craft your product brand identity .

During this step, you’ll develop all the elements needed to create a consistent and memorable brand, including:

• Product name, logo, and tagline
• Color palette, typography, and imagery
• Key brand, communications, and marketing guidelines

Product branding is a little different than company branding because it focuses on creating a distinct identity for a specific product, rather than an entire organization. However, they are both still interconnected and should be aligned.

5. Plan your go-to-market strategy.

This is the strategy that you will use to launch and promote your product. While some businesses prefer to build a funnel strategy, others prefer the flywheel approach.

Regardless of which method you choose, this process contains many moving parts. To create an organized strategy for launching your product, it can be helpful to use a template, like this one.

As you create the strategy, also start considering which type of content you‘ll use to attract a prospective customer’s attention during the awareness, consideration, and purchase decision stage . You'll need to produce this content in the next step.

6. Set a goal for the launch.

Before you get started on implementing your strategy, make sure you write down your goals for the launch.

Alex Girard, a Product Marketing Manager at HubSpot, says, “Create specific goals for the launch's success. Keeping these goals in mind will help you focus your efforts on launch tactics that will help you achieve those goals.”

For example, the goals of your product launch could be to effectively establish a new product name, build awareness, or create sales opportunities.

One of the best ways to set goals for your launch team is to write them out like SMART goals . A SMART goal is Specific, Measurable, Attainable, Relevant, and Time-bound.

Once you have your goals in mind, you can start thinking about what KPIs you want to track, such as:

• Sales revenue
• Customer acquisition
• Conversion rate
• Website traffic and engagement
• Social media engagement

Identifying these metrics ahead of time will make it easier to assess whether or not you met your goals after the product is launched.

7. Create promotional content.

After planning out your go-to-market strategy and writing your SMART goals, start producing content that will support and align with those promotional efforts.

This can include:

• Blog posts related to your product or industry
• Demos and tutorials
• Email campaigns
• Social media posts
• Landing pages

Our go-to-market template will also help you determine which content you should create for each phase of your prospective customer‘s buyer’s journey.

8. Test and gather feedback.

Before you officially launch your new product, it’s important to test it out to ensure your final product is the best it can be.

By testing the product in different scenarios with real users, potential bugs, usability problems, or functional issues can be discovered and resolved early on. Fixing these problems before launching your product ensures a smoother user experience and helps maintain customer satisfaction.

Gathering feedback from users also allows for product improvement. By listening to the opinions, suggestions, and criticisms of users, you can gain insight into what features are working well and which ones need improvement. This feedback-driven approach can help you make informed decisions on enhancing the product's functionality, usability, and performance.

9. Set up distribution channels.

Before you officially launch, you’ll need to set up your distribution channels. This step is important because it determines how and where customers can purchase your product, be it online platforms, brick-and-mortar stores, or other distribution partners.

Well-planned distribution channels help accelerate the product's time to market. By proactively setting up channels ahead of the launch, you can quickly distribute the product once it becomes available, minimizing delays and maximizing opportunities to capture early adopters and gain market share.

If you can successfully position your product in prominent retail locations or online marketplaces, it increases visibility and boosts your chances of capturing customer attention and outperforming competitors.

It also provides a foundation for future growth and scalability. As your business expands and introduces new products, you can leverage existing channel relationships and infrastructure to efficiently launch and distribute new offerings.

10. Prepare your team.

Be sure that your company and key stakeholders are ready for you to launch and begin marketing the product.

Before the big launch day, consider doing the following:

• Offer your team early access to the product so they can familiarize themselves with it firsthand.
• Provide training sessions to help your team understand the product inside out.
• Develop sales enablement materials such as presentations, product sheets, FAQs, and objection handling guides.
• Conduct role-playing exercises to simulate real customer scenarios with the product.

During this process, it’s essential that all stakeholders are on the same page. Communicate with the company through internal presentations, Slack, or email to keep your company updated on your launch plan.

11. Launch the product.

Once you've completed all the above steps, you can launch the product. Here are some last-minute things to check over on launch day:

• Double-check all the necessary details, materials, and arrangements to ensure that everything is ready and working correctly.
• Conduct a brief team meeting to align everyone and address any last-minute questions or concerns.
• Keep an eye on social media channels to gauge customer reactions, respond to inquiries, and engage with potential customers.
• Ensure that your website and any systems related to the product launch, such as landing pages or checkout processes, are functioning smoothly.

Most importantly, you should take the time to celebrate the launch and the efforts of your team. This can be in the form of a team lunch, virtual celebration, or any other creative way to acknowledge everyone’s hard work.

12. See how well you did in achieving your goals.

After you launch your product, track how the go-to-market strategy is performing. Be prepared to pivot or adjust aspects of your plan if they aren't going smoothly.

Additionally, don't forget about the goals you set before the launch. Take the time to review the KPI targets you set ahead of the launch and assess how well you did in achieving those goals.

For instance, did you exceed your sales projections, or did you fall short? If the launch didn't meet expectations, you can rethink your go-to-market strategy and adjust from there.

How much money do you need to launch a new product?

Launching a product can cost anywhere from $10,000 to over $10 million — but for most cases, the range is somewhere between $20,000 to $500,000. However, the cost of launching a new product varies significantly depending on the type of product, industry, competition, and the goals you're hoping to achieve.

The cost of launching a new product varies significantly. For instance, an entrepreneur will see vastly different costs for launching a product on Amazon than an enterprise company might see for launching a product in a million-dollar market.

Let's consider two examples to explore this more closely.

Entrepreneur Product Launch Example

In the first example, let‘s say you’re an entrepreneur who has invented a design app you're hoping to sell online. You might conduct market research to determine which marketing strategies work best for your goals, which messaging resonates best with your audience, and which design elements appeal to your desired prospects. If you use a few focus groups to determine these answers, you might expect to spend roughly $5,000.

When you‘re bringing a new app to the market, you’ll need to choose the best go-to marketing strategy for your needs. Regardless of the strategy you choose, they all cost money. For instance, product branding could cost roughly $1,000 if you‘re paying a designer to help you out, and website design could cost anywhere from $500-$3,000 if you’re paying a web designer a one-off fee.

These fees don‘t include the cost you need to pay yourself and any employees if this is a full-time job. It also doesn’t include the costs of hiring an engineer to update the app's features and ensure the app is running smoothly.

With this simplified example, you're looking at roughly $8,000. Of course, you can cut some costs if you choose to do any of these tasks yourself, but you might risk creating a subpar customer experience.

Enterprise Product Launch Example

On the other end of the spectrum, let‘s consider a large enterprise company that is launching a new product. Here, you’ll likely pay upwards of $30,000 - $50,000 for market research.

Perhaps you'll spend $15,000 on brand positioning and the marketing materials necessary to differentiate yourself against competitors, and you might pay upwards of $30,000 for all the product design and brand packaging. Finally, your marketing team could need a budget of roughly $20,000 for SEO, paid advertising, social, content creation, etc.

All said and done, launching a product against other enterprise competitors‘ could cost roughly $125,000. Again, that doesn’t include the costs you'll pay your marketing, product development, and engineering teams.

How to Launch a Product Online

To launch your product online, you‘ll want to ensure you’ve followed the steps above. However, there are a few additional steps you'll want to follow to gain traction primarily online.

1. Figure out the story you want to tell regarding your product's bigger purpose.

What story do you want to tell across social platforms, landing pages, and email? This is similar to your positioning statement but needs to be geared entirely toward your target audience. Ask questions like, Why should they purchase your product? And How will your product or service make their lives better?

Communicating cross-functionally ensures the communication materials you use across various online channels align — which is key when it comes to establishing a new product in the marketplace.

Consider, for instance, how Living Proof announced its new product, Advanced Clean Dry Shampoo, on its Instagram page. The story revolves around a simple nuisance common with most other dry shampoos — How consumers still want that just-washed feeling, even when using a dry shampoo.

Originating in 2011 as a website called donothingfor2minutes.com, Calm is a mobile app that provides various resources and tools for meditation, sleep, relaxation, and mindfulness. Although Headspace was the leading meditation app at the time of its launch, it didn’t take long for Calm to dominate the market.

Calm found success largely because of its content marketing and SEO strategy. According to Foundation’s research , Calm has attracted over 8 million backlinks and uses blog content and YouTube content to organically attract and engage prospects.

The company also partners with celebrities to create unique content and engaging ad campaigns. Some of Calm’s most famous collaborators include Lebron James, Harry Styles, Matthew McConaughey, and Camila Cabello.

Calm’s celebrity partnerships have given them a leg up compared to their competitors. Not only their celebrity-read Sleep Stories garner millions of views, but they also boost the brand’s visibility and authority.

Poppi is a “prebiotic soda,” which is a beverage that combines the fizziness and taste of a traditional soda with fruit juice, prebiotics, and apple cider vinegar. It comes in flavors such as Classic Cola, Root Beer, Orange, and Cherry Limeade.

Originally called “Mother Beverage,” Poppi was originally created when co-founder Allison Ellsworth wanted to create a drink that was both healthy and tasted good. Not only does Poppi stand out from other beverages because of its health benefits, it also has a unique and colorful brand personality that attracts customers.

According to Allison, “We had this really fun and vibrant brand and a product that people could relate to. People love it and it was created with ingredients that people knew to be effective and beneficial to their body.”

Poppi was originally slated for a retail launch in March of 2020. However, those plans changed due to the Covid-19 pandemic.

Fortunately, they were able to pivot to launch as a DTC product, selling on Amazon and other e-commerce platforms. Additionally, they used this opportunity to invest in social media marketing on Instagram and TikTok , where they gained popularity amongst Gen Z consumers.

3. HubSpot Operations Hub

In 2021, HubSpot launched Operations Hub as part of its CRM platform. The product is designed to help businesses streamline their operational processes, improve data quality and accuracy, and enable cross-team collaboration. This allows businesses to run more smoothly and scale more effectively.

One of the reasons why this launch was successful was because it solved a problem that many customers faced.

According to HubSpot’s research , “over 60% of operations professionals have to do duplicative work because of a lack of alignment between teams.” This happens because operations professionals get hired into separate departments and get siloed and overwhelmed with tasks as their companies scale.

In response, HubSpot introduced Operations Hub so operations employees could work together out of a shared system and remove friction from their day-to-day workflows.

Goodles is a noodle brand that takes boxed mac-and-cheese to the next level. This product differentiates itself by providing more nutritional value than the standard dry noodles, with 10g of protein and 7g of fiber with prebiotics in every serving.

“The pasta aisle is overflowing with golden, al dente pasta options that provide very little nutrition. There's also an 'alt-pasta' section with green, brown, orange, mushy, foamy noodles that offer more nutrition but little 'yum',” co-founder and CEO Jen Zeszut said in a press release . “Why should you have to choose between taste and nutrition?”

Aside from its positioning as a delicious and nutritious alternative to boxed mac-and-cheese, Goodles also stands out with its vibrant and fun branding. While other noodle brands have neutral-colored packaging, Goodles uses a bold color palette, a nostalgic typeface, and cheeky product names, like Shella Good and Here Comes Truffle, to attract consumers in the grocery aisle.

Product Launch Tips

To learn the best practices for a successful product launch, I talked to Alex Girard again.

The HubSpot Product Marketing Manager said he had three main tips for a successful product launch:

• Your product positioning should reflect a shift you're seeing in the world, and how your product helps your customers take advantage of that shift.
• Create a recurring schedule for you and the core stakeholders for the launch to check in and ensure you're all on the same page.
• Make sure you keep the product team in the loop on your marketing plans. The product team could have insights that inform your overall marketing campaign.

However, sometimes, external factors might impact your ability to launch a product. When that happens, you might need to delay your launch.

How to Know When to Delay a Product Launch

To understand when, and why, you might hold off on a product launch, Girard told me there are three key reasons why you might want to delay a product launch, including:

• When your product itself isn't ready and you need to change your timeline to create the best customer experience possible.
• If a situation occurs where your current customers are having a less-than-optimal experience with one of your current products. Before launching and promoting a new product, you should make sure your current customers are satisfied with your existing product offering.
• If something occurs on an international, national, state, or local level that requires your audience to readjust their priorities and shift focus away from your company and its product launch. Make sure that when the time comes to launch, your target audience is ready to learn about your new product.

If you‘re looking for templates to coordinate your team efforts and align your company around your new product’s messaging, download our free product marketing kit below.

Editor's note: This post was originally published in November 2015 and has been updated for comprehensiveness.

Don't forget to share this post!

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Free planning and communication templates align your team for your next product launch.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Reviews ethics statement

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How to Get Microsoft 365 for Free

You could get Microsoft Word, Excel, PowerPoint and other apps for free, saving up to $100 a year with these tips.

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You can use Microsoft Office apps for free. 

Microsoft 365  is a productivity suite that includes programs such as Word, PowerPoint, Outlook and OneDrive cloud storage. Because these tools are useful for work and school, you’ll likely want access to them.

A paid Microsoft 365 membership is the most common way to enjoy these apps, and you’ve got multiple tiers to pick from, starting with the $2 a month or $20 a year Microsoft 365 Basic plan. Normally, you’ll pay anywhere from $20 to $100 annually for a subscription depending on the plan you pick. You can sometimes bag Microsoft 365 at no cost.

Here’s how to get Microsoft 365 for free. 

Get Microsoft Office 365 Education free if you're a student or a teacher

Say you're a student, teacher or faculty member with an active school email address. You're probably eligible to get access to Office 365 for free through Microsoft, with access to Word, Excel, PowerPoint, OneNote and Teams, plus other classroom tools.

All you have to do is punch in your school email address on this page on Microsoft's website: Office 365 Education . In many cases, you'll be instantly granted access thanks to an automated verification process. If you attend an institution that needs to be verified, it might take up to a month to confirm your eligibility. 

College students can also get Microsoft 365 Personal for $3 a month with a valid school email address.

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How to get Microsoft 365 for free if you're not a student or faculty member

Not everyone can take advantage of an email address through an academic institution to get the Microsoft Office suite at no cost. Thankfully, anyone can get a one-month free trial of Microsoft 365. You do need to enter a credit card number. If you don't cancel your subscription before the month is up, you'll be charged $100 for a one-year subscription to Microsoft 365 Family (formerly called Office 365 Home). 

The good news is that you can access a number of apps online for free, including Word, Excel, PowerPoint, OneDrive, Outlook, Calendar, My Content, Skype, Designer and Clipchamp as long as you don't need the full suite of Microsoft 365 tools. Here's how to get them: 

1 . Go to Microsoft365.com .

2 . Click Sign up for the free version of Office under the "Sign in" button.

3 . Log in to your Microsoft account or create one for free . If you already have a Windows, Skype or Xbox Live login, you have an active Microsoft account.

4 . Select the app you want to use and save your work in the cloud with OneDrive.

Use the browser-based version of the Microsoft Word app for free.

So what's the catch for the free version?

You might be saying, "Wait a minute, if I can get all of those apps for free, why pay for Microsoft 365 in the first place?" The functionality of the free apps is limited, so they only run in your web browser and you can only use them while you're actively connected to the internet -- there’s no online version. They also have fewer features than the full Microsoft 365 versions. 

There are still benefits to the free version, including the ability to share links to your work and collaborate in real-time, similar to what the Google Workspace (formerly G Suite) productivity tools allow. If you're looking for basic versions of each of these apps, the free version should work well for you. 

For more productivity coverage, check out what Microsoft 365 Basic offers customers , all of the  best features in Windows 11  and  how to take screenshots in Windows 10 or 11 . You can also take a look at CNET's list of the best Windows laptops .

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WWDC 2024: Everything you need to know before the big show

Of the big Apple events of the year, WWDC is the most reliable: In each of the past 17 Junes, like clockwork, Apple has held a big get-together for its developer partners and announced a raft of important software updates. The September iPhone launch and the March/April spring event (which didn’t happen in 2023) seem almost unpredictable by comparison.

In this article, we list the major announcements (and some of the smaller titbits) you can expect to hear about at WWDC 2024. Some of these–updates to the five big Apple operating systems, most obviously–are as predictable as the timing of the event. But we reckon Apple will spring a few surprises this year.

Apple has announced that WWDC24 will be held from June 10-14 . Apple has confirmed that the keynote is on June 10.

When is WWDC 2024?

Apple will kick off WWDC24 with a keynote at 10am Pacific Time on June 10, and the event for developers continues through June 14.

Apple traditionally holds WWDC during the first weeks of June and the keynote is always on a Monday. Here are the dates from the past few years:

• WWDC 2023: June 5-9
• WWDC 2022: June 6-10
• WWDC 2021: June 7-11
• WWDC 2020: June 22-26
• WWDC 2019: June 3-7
• WWDC 2018: June 4-8

What time does WWDC 2024 start?

The keynote event will start at 10 a.m. in California. If you are wondering what time will the WWDC keynote start where you are it translates to:

• US: at 10 a.m. (PDT), 11 a.m. (MDT), noon (CDT), 1 p.m. (EDT)
• Canada: at 2 p.m. (ADT)
• UK: at 6 p.m. (BST)
• Europe: at 7 p.m. (CEST)
• India: at 10.30 p.m. (IST)
• Singapore and China: next day at 1 a.m.
• Japan: following day at 2 a.m. (JST)
• Australia: following day at 1 a.m. (AWST), 2.30 a.m. (ACST), 3 a.m. (AEST)
• New Zealand: following day at 5 a.m. (NZST)

How to watch WWDC 2024

When WWDC starts Apple will live stream the opening keynote on its website and elsewhere, including on YouTube and on the Apple TV app. This means you’ll be able to watch the presentation on iPhone, iPad, Mac, Apple TV, and even PC.

Here is the WWDC keynote video from 2023:

Get in the mood for WWDC24!

To help promote WWDC24, Apple has created a music playlist “of summer sounds.” Go to the playlist .

#WWDC24 is almost here! Check out this playlist of summer sounds to get ready for the biggest Apple developer event of the year. https://t.co/6BxZT3Ozau pic.twitter.com/uSHqq4clN3 — Apple Music (@AppleMusic) May 29, 2024

What will Apple announce at WWDC 2024?

WWDC stands for the Worldwide Developers Conference and is dedicated to the third-party software and hardware developers that create apps and accessories for Apple’s platforms: iPhone, iPad, Mac, Apple TV, and now Vision Pro . If you are a developer we have more information about getting an invite below.

While devs are at the heart of the event, it’s also a press event that Apple uses to announce its software plans and potentially some new Macs and other products to the world. A week before the event, Apple issued a reminder about the keynote with the phrase “Action packed,” so we’re expected quite a lot of new stuff. Read on to find out what we expect to see Apple unveil at the event, from software and hardware to some entirely new products.

WWDC 2024: Software releases

WWDC is all about the software, so we can be certain that Apple will reveal details of its upcoming operating system updates for iPhone, iPad, Mac, Apple TV, HomePod, and Apple Watch. Those updates will then be issued to developers as a beta to test, and then a few weeks later a public beta will start. Eventually, the new software will be available for everyone to download in the fall (usually September for iOS/iPadOS/watchOS and October for macOS, although in 2023 macOS Sonoma arrived in September). Here’s what to expect:

The headliner of the event simply because of the sheer number of iPhone owners across the planet. If you’ve got an iPhone made within the past five years, you’ll likely be able to install the new version of iOS when it’s released in the fall of 2024.

The rumors we’ve heard about iOS 18 so far indicate that it could be one of the biggest iOS updates ever. You can expect AI-specific features, including generative AI updates to Siri, Pages, Numbers, Keynote, Sarafi, and Messages . RCS support is also said to be coming to iPhones in that time frame. User interface updates are also rumored, with new ways to organize icons on the Home screen.

But before then, there’s a whole beta-testing cycle to get through. iOS 18 will be announced at WWDC 2024, and then released as a developer beta (for registered app developers only) almost immediately after the keynote. Developers will then be able to install the iOS beta and a few weeks later a public beta version will be made available for all users who want to try the new features. Our advice is to be cautious and prepared for serious flaws with the beta software–it might even brick your device.

Over the course of the next few months, the developer and public betas will go through a testing process where features will be tweaked, changed, fixed, and updated until we reach the finished iOS 18.0 public release, most likely in September.

Read all the rumors and our hopes for iOS 18 in our iOS 18 guide.

The accompanying update for iPad owners, iPadOS 18 is likely to incorporate most of the new features of iOS 18 but adapted to a larger-screen interface. When Apple’s two mobile operating systems split in 2019 they were similar in most respects, but the iPad version is heading steadily into its own realm.

In 2022, Apple released iPad OS 16 a month after iOS 16, so it’s possible that the two versions don’t arrive at the same time.

What’s Apple got in store for its follow-up to macOS Sonoma ? We’ll find out at WWDC 2024.

This version will be numbered macOS 15, but what is less predictable is the California landmark Apple will name the version after. So far we’ve had: Mavericks, Yosemite, El Capitan, Sierra, High Sierra, Mojave, Catalina, Big Sur, Monterey, Ventura and Sonoma. Based on the trademarks Apple has applied for , macOS Rincon or Skyline could be likely.

We’ll share all the rumors and our hopes for macOS 15 in our macOS 15 guide .

Now that the Vision Pro is on sale you can expect to hear about new software features coming to the device at WWDC. Apple is likely to have things to say about new apps being made for the device as well as third-party software that is being created for Vision Pro. Reports claims that visionOS 2 will fix some of the issues, including the lack of some native Apple apps.

The new operating system for the Apple Watch will be revealed at WWDC 2024. This is more of a niche than the iPhone, iPad, and Mac updates discussed above but could bring more health and fitness features to Apple Watch owners around the world. Expect AI to have an impact here as well.

The lowest-profile of the big Apple operating systems, tvOS is the platform that runs on the Apple TV. tvOS is generally light on new features, but the push into AI could change that, with new discovery and search tools.

HomePod software version 18

Apple is also likely to update the software on the HomePod and HomePod mini alongside the other operating systems. In 2022 Apple introduced HomePod Software Version 16 which didn’t bring a lot of new features at the time, but a later update: HomePod Software Version 16.3 brought temperature and humidity sensing to the HomePod mini and more. We may hear more about Apple’s plans for the HomePod during the WWDC event–especially as Apple is rumored to planning big changes to the HomePod .

Other software

You can also expect Apple to update its developer-focused apps, like Swift, Xcode, and TestFlight.

WWDC 2024: Hardware releases

WWDC tends to be a software-focused event, but Apple has often found time during its WWDC keynotes to launch hardware products too. The first few iPhone revisions—iPhone 3G, iPhone 3GS, iPhone 4, and iPhone 4S—were all released at WWDC, and the HomePod had its unveiling at the event in 2017 as well.

However, the event has focused on Mac releases in recent years. Apple unveiled the iMac Pro in 2017 alongside updates to the iMac, MacBook, and MacBook Pro, and announced a new Mac Pro and the Pro Display XDR in June 2019. At WWDC 2020, Apple announced the transition from Intel to Apple silicon, and WWDC 2022 saw Apple launch the M2 chip in the MacBook Air and MacBook Pro. WWDC 2023 saw Apple introduce the Vision Pro, 15-inch MacBook Air, and the Mac Studio and Mac Pro with M2 Ultra chip.

What’s in the hardware pipeline for Apple right now? Hardware seems unlikely for this event due to a heavy focus on AI, but there are still some possibilities for surprises:

The Vision Pro launched in the U.S. in February, but it’s still not available elsewhere in the world. We expect Apple to announce availability for the U.K., Europe, Canada and Australia at WWDC in June. Less likely is the launch of a cheaper model, which we’ve heard is in the work but not likely to launch until later next year. Read more here: Apple Vision Pro: Everything you need to know .

We already have M3, M3 Pro, and M3 Max, and updates to the Mac mini and Mac Studio are overdue. However, the Mac Studio and Mac Pro aren’t on Apple’s 2024 release schedule . Apple introduced the M4 chip with the new iPad Pro, so it looks like Apple is done with the M3 series. The M4 MacBook Pro isn’t expected until later this year, so it’s possible we may not see any new Macs at WWDC24.

Over the years, including in 2023, new Mac Pro models have been launched at WWDC. However, a Mac Pro update may not happen at WWDC24. Read what we know about the M3/M4 Mac Pro .

A recent report stated that the Mac Studio is not on Apple’s 2024 release schedule, so it may not be upgraded at WWDC24. Read more here: Mac Studio M3/M4 rumors .

Now that the iMac and MacBook Air have an M3 chip, and the MacBook Pro an M3, M3 Pro, and M3 Max chip, it seems as if it’s only a matter of time before those same chips make their way into the Mac mini. However, Apple may decide to wait until 2025 to update the Mac mini with M4-series chips. Read our new Mac mini rumors .

For some time there have been rumors that the iMac Pro will make a return, in the form of a M3 Pro and possibly M3 Max version of Apple’s all-in-one. This could make an appearance at WWDC 2024, but rumors do seem to suggest we could be waiting a little longer for this larger iMac. Read the rumors about Apple’s plans for the iMac Pro .

How to attend WWDC

If you want to attend the WWDC Keynote in person you need to be prepared to enter a lottery and apply for a ticket alongside other developers. There is a lot of competition for those tickets, which are randomly selected from those to apply and aren’t transferable. The good news is that tickets are free. The bad news is they have already been allocated for 2024.

Apple invites developers to participate in a series of classes, workshops, and sessions to learn about the system-wide changes coming to the major software platforms in the coming year so they can update their apps. Some lucky developers even get to watch the event live in person.

Apple has stopped taking requests to attend the keynote. It was open to the following:

• Current Apple Developer Program members.
• Apple Entrepreneur Camp alumni.
• Swift Student Challenge winners; 2024 challenge applicants will be included in a separate random selection process for winners (in early May 2023 Apple began alerting the lucky few of their status as winners).
• Current Apple Developer Enterprise Program members.

The lucky applicants were notified of their success in getting a ticket at the beginning of April 2024.

You can find out more about how to get tickets to WWDC in our FAQ.

WWDC keynote tickets have been free and randomly distributed for the past few years, but it previously cost $1,599 for developers to attend and those tickets sold out very quickly.

Even without a ticket, all registered Apple developers get online access to session videos, slides, and sample code throughout the week.

Apple will share additional conference information in advance of WWDC24 through the  Apple Developer app .

Further reading

We’ll update this article regularly in the run-up to WWDC, so check back to see the latest news.

For a broader view of the year’s plans, check out our guide to the new Apple products coming in 2024 .

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