fitness gym business plan example

Gym Business Plan Template

Written by Dave Lavinsky

Gym Business Plan & Example

You’ve come to the right place to create a gym business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gyms.

Gym Business Plan Example

Use the example below as a template to write a gym business plan.

Executive Summary

Business overview.

Steven’s Gym is a startup locally owned gym located in El Paso, Texas. Steven’s Gym will include various exercise equipment, strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer HIIT group classes, spin classes, strength training instruction, and personal training.

Located in an up and coming, newly developed, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced personal trainers, friendly staff, and frequently cleaned equipment and restrooms.

The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Service Offering

The following are the services that Steven’s Gym will provide:

• Strength training equipment
• Cardio equipment
• Free weights/dumbbells
• Aerobic equipment
• HIIT group classes
• Strength training instruction

Customer Focus

Steven’s Gym will target all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Management Team

Steven will manage the day-to-day tasks of running the gym. Steven will hire a gym manager to manage membership and three trainers. Steven will outsource a local CPA to handle payroll, accounting, and tax payments. He will also outsource a local advertising company to develop the gym’s logo, branding, photography, social media accounts, website, and billboard design.

Success Factors

Steven’s Gym will be able to achieve success by offering the following competitive advantages:

• Large, clean, and spacious fitness center that has all the necessary equipment for their fitness routine.
• Knowledgeable and friendly staff of trainers.
• Best value for membership pricing. The membership pricing options are affordable and offer military, teacher, and healthcare employee discounts.
• Convenient hours of operation.

Financial Plan Highlights

Steven’s Gym is seeking $300,000 in debt financing to begin operations of the business. The funding will be dedicated towards securing the warehouse space, gym build-out, and purchase of the equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and working capital. The breakout of the funding is below:

• Securing warehouse space, gym build-out, and design: $25,000 to $125,000
• Gym equipment purchase: $50,000 to $100,000
• Three months of overhead expenses (payroll, rent, utilities): $15,000 to $55,000
• Marketing & advertising: $15,000
• Working capital: $10,000

Company Overview

Who is steven’s gym.

Steven’s Gym is a new, locally owned gym located in El Paso, Texas. Steven’s Gym will include strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer fitness classes, strength training instruction, and personal training. Located in an up and coming, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced trainers, friendly staff, and frequently cleaned equipment and restrooms. The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Steven’s Gym History

Steven’s Gym is owned by Steven Malone, a retired Army Master Sergeant who is also a seasoned powerlifter. Steven was stationed at El Paso’s Fort Bliss for many years before eventually retiring and deciding to stay in El Paso and embark on his dream of eventually owning his own gym. As a frequent gym goer, Steven recognized that El Paso lacks high quality independent gyms. The nicest and most equipped gyms in El Paso are large franchises that have too many rules and regulations. Steven envisioned a gym that was welcoming to all types of people that is encouraging, clean, and adequately equipped for those who are focused on sustaining an active, healthy lifestyle.

Since incorporation, Steven’s Gym has achieved the following milestones:

• Found a 10,000 square foot warehouse space for lease in El Paso, Texas that can easily be converted to a gym.
• Registered Steven’s Gym, LLC to do business in the State of Texas.
• Began the branding image, logo, website, and social media accounts for the gym.
• Began researching and pricing out equipment.

Steven’s Gym Services

The following will be the services Steven’s Gym will provide:

Industry Analysis

The Gym industry is expected to grow to an annual revenue of $38 billion in the next five years. This growth is likely a result of increased per capita disposable income, in addition to growing health-consciousness. As consumers’ disposable income levels rise, individuals are usually more willing to purchase gym memberships. Additionally, time spent on leisure and sports is expected to increase over the next five years, effectively increasing the potential pool of consumers.

During this period, demographic changes are expected to drive revenue growth for operators. In particular, as healthcare costs continue to escalate, health insurance providers may implement incentives to promote preventive health practices, including the use of fitness centers among individuals within their provider network. Additionally, initiatives that promote the health benefits of exercise will likely increase over the next five years, stimulating industry revenue.  

Customer Analysis

Demographic profile of target market.

Steven’s Gym’s target audience will include all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Customer Segmentation

Steven’s Gym will primarily target the following customer profiles:

• High school and college students
• Locally-based Military
• Athletes who frequently train for fitness competitions

Competitive Analysis

Direct and indirect competitors.

Steven’s Gym will face competition from other companies with similar business profiles. A description of each competitor company is below. Gold’s Gym Gold’s Gym is a large franchise-owned gym with two locations in El Paso. Gold’s Gym gives access to everything one needs to transform their life: state-of-the-art amenities, a variety of fitness classes tailored towards someone’s fitness needs, and the world’s best trainers. There are weekly fitness classes for group workouts ranging from martial arts-inspired cardio classes to foundational yoga sessions. There are also certified trainers if someone is new to exercise or just looking for more guidance and coaching. Gold’s Gym’s amenities include cardio equipment, group exercise, personal training, a pro shop, sauna/steam rooms, group cycle, free weights, functional training, kids club, locker rooms, and wifi.

Planet Fitness Planet Fitness is for people from all walks of life, whether they’re a first-time gym user or a veteran member, they are there to provide a workout environment in which anyone and everyone can be comfortable. All Planet Fitness members enjoy unlimited access to their home club and the support of their friendly, knowledgeable staff anytime they need it. PF Black Club members receive additional benefits, including the ability to bring a guest for free and access to any of their 2,000+ PF locations. Also, the PF member can take advantage of their free fitness training or find motivation by reading real member experiences on Planet of Triumphs. The goal of Planet Fitness is to provide a clean, safe, welcoming environment for anyone who walks through the door, and all the equipment, amenities, and support they need once they arrive.

Anytime Fitness Anytime Fitness is a welcoming gym that exists to help someone get to a healthier place – by giving the right support at the right times, in the ways the member wants. Every member receives a free, personalized Get Started Plan when they join. Their friendly, professional staff is trained to help someone along their fitness journey, no matter how much support they need. Aside from a large selection of strength and cardio equipment, Anytime Fitness offers the following services – 24-hour access, 24-hour security, convenient parking, anywhere gym access, private restrooms, private showers, health plan discounts, wellness programs, cardio TVs, and HDTVs.

Competitive Advantage

Steven’s Gym will be able to offer the following advantages over their competition:

• Large, clean, and spacious facility that has all the necessary equipment for their fitness routine.

Marketing Plan

Brand & value proposition.

Steven’s Gym will offer the unique value proposition to its clientele:

• Large, clean, spacious, and well-equipped facility.
• Dedicated team of trainers.
• Affordable membership pricing plans.

Promotions Strategy

The promotions strategy for Steven’s Gym is as follows: Social Media Marketing Strategy Steven’s Gym will invest in advertising the gym on social media platforms Facebook and Instagram. By using targeted social media marketing, Steven’s Gym will be able to reach the appropriate target audience of El Paso. Before opening, Steven will hire an advertising agency to develop the branding and photography needed to create captivating social media posts.

Billboards Steven will invest in two billboards strategically located at busy intersections that receive thousands of traffic daily. The advertising agency will develop the print for the billboard design. Website/SEO Marketing Strategy Steven’s Gym will invest in a strong SEO presence so that when someone enters “El Paso gym” or “local gym near me” in their Google or Bing search bar, Steven’s Gym is at the top of the list. Their website will list all of Steven’s Gym’s services, location, pricing, and contact information. Word of Mouth Word quickly spreads around town and once a few people experience the clean, affordable, and professional staff at Steven’s Gym, more and more people will come in to see for themselves and sign up for a membership plan.

The pricing of Steven’s Gym will be moderate and on par with competitors so customers feel they receive value when purchasing their services.  

Operations Plan

The following will be the operations plan for Steven’s Gym.

Operation Functions:

• Steven Malone will be the sole gym owner and operator of Steven’s Gym. He will oversee the staff, maintain that the cleaning schedules are being enforced, and ensure that all equipment is working per standard and safely. He will also manage all ordering of new and replacement equipment, schedule the group HIIT classes, and daily management tasks.
• Steven will hire a gym manager to be in charge of members and member management.
• A team of three trainers will run all of the fitness classes. As the membership grows and clients require more attention, more trainers and fitness classes will be added.
• A local CPA will manage all high level accounting functions, such as payroll and tax payments.
• Steven will also hire an advertising agency to develop the gym’s branding, photography, website, social media accounts, and billboard design.

Milestones:

Steven’s Gym will have the following milestones completed in the next six months. 8/1/202X – Finalize contract to lease warehouse space. 8/15/202X – Begin build-out and design converting warehouse space into a functional gym. 9/1/202X – Hire advertising company to begin developing gym’s branding, logo, social media accounts, website, and billboard design. 9/15/202X – Order all equipment. 10/5/202X – Hire gym manager and team of personal trainers. 10/15/202X – Train staff on proper policies and procedures. 11/1/202X – Grand Opening of Steven’s Gym.  

Steven’s Gym will be solely owned by Steven Malone. Steven is a retired Army Master Sergeant who has been stationed off and on at El Paso’s Fort Bliss for the past twelve years. Upon retirement, Steven decided to make El Paso his permanent home and embark on his dream of owning his own gym. Steven recognizes the lack of quality, independent gyms in El Paso and wants to open a gym that fits his idea of what a high-quality gym should be.

As a former powerlifter and personal trainer while serving in the military, Steven is aware of the proper equipment and facilities a gym should have. Steven envisions his gym to be friendly, clean, well-equipped, and affordable for the average person so that people from all walks of life will feel comfortable going to the gym and achieving their fitness goals. Steven will dedicate his life and focus on ensuring that his gym is always clean, staffed with the best trainers, and members are happy with what the gym has to offer.  

Financial Plan

Key revenue & costs.

The revenue drivers for Steven’s Gym are the membership fees it will charge each person that signs up to become a member. Each member will be placed on a membership plan where they can either pay month to month, enroll in either a 6 or 12 month contract, or pay for the entire year upfront.

The cost drivers will be the payroll for the staff, rent, utilities, cleaning supplies and equipment, and gym equipment purchase and maintenance. Other cost drivers will be the targeted marketing costs on social media and monthly fees for the CPA and advertising company.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Initial Number of New Clients per Month: 60
• Average Monthly Membership Fee: $150
• Gym Lease per Year: $100,000

Financial Projections

Income Statement

Balance Sheet

Cash Flow Statement

Gym Business Plan FAQs

What is a gym business plan.

A gym business plan is a plan to start and/or grow your gym. Among other things, it outlines your business concept, identifies your target customers, presents your marketing strategies and details your financial projections.

You can  easily complete your gym business plan using our gym business plan template here .

What Are the Main Types of Gyms?

There are many types of gyms or fitness centers. There are large, franchise gyms that have multiple locations across the country. There are also large single facility gyms. Finally, there are smaller gyms that tend to focus on a particular fitness segment, such as strength training, CrossFit, or group HIIT training.

What Are the Main Sources of Revenue and Expenses for a Gym Business?

The primary source of revenue for a gym or fitness center are membership fees. Typically, members pay month-to-month, or fulfill a year-long contract.

The key expenses for a gym or fitness center are the costs associated with payroll, purchase and maintenance of equipment, cleaning supplies, marketing costs, and working capital. Other expenses will be rent, utilities, taxes, accounts payable, and other licensing fees (if necessary).

How Do You Get Funding for Your Gym?

Gym businesses are most likely to secure funding from banks. Typically you will find a local bank and present your gym business plan to them. Family and/or friends could also be potential investors and other types of capital-raising such as crowdfunding are other common funding sources.

A well-crafted gym business plan, complete with a solid financial plan is essential for attracting any type of potential investor. This is true for a new gym business or established businesses looking to grow.

What are the Steps To Start a Gym Business?

Starting a gym or fitness center can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Gym Business Plan - The first step in starting a business is to create a solid gym business plan that outlines all aspects of the venture. This should include market research on the fitness industry and potential target market size, information on the services and/or products you will offer, marketing strategy, mission statement, business model and pricing strategy and a detailed financial plan.  Our business plan template is the perfect guide to show you how to start a gym business plan.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your fitness   business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your gym business is in compliance with local laws.

3. Register Your Gym Business - Once you have chosen a legal structure, the next step is to register your gym business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your gym business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Gym Equipment & Supplies - In order to start your gym business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your gym or fitness   business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Learn more about how to start a successful gym or fitness business:

• How to Start a Gym Business

Where Can I Get a Gym Business Plan PDF?

You can download our free gym business plan template PDF here. This is a sample gym business plan template you can use in PDF format.

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Gym business plan: a checklist with templates & examples

In this article, you'll find a checklist of everything you need to know to create a business plan for your gym or fitness business.

If you've recently discovered an ambition to start a gym , or this has been your dream for years, we've got you covered!

The first step in your journey is to create a gym business plan. This will include understanding your business's structure, determining your target market and what sets you apart from other gyms (your unique selling point), forecasting future finances, and any further details about your venture.

Your gym business plan is the key to your success. It will help you make better decisions and attract potential investors. Creating a business plan is ongoing; it's not something you do once and then forget about. Your business plan should be flexible and adapt as you move forward. 

You have to consider many elements to ensure your gym will succeed. All stages of your business plan are critical. In this article, we'll be doing a deep dive into understanding the core essentials of creating a fitness business plan.

What is a gym business plan? 

A gym business plan is a document that informs the reader about your company and where it's headed. In other words, it answers essential questions such as:

• How does your business work?
• How are you going to succeed?
• What steps do you need to take to succeed?

According to research, entrepreneurs who write formal business plans are more likely to be successful . 

This is especially true for business owners seeking external financial support. A formal business plan can help new businesses by providing a clear focus for their ideas.

Why it’s important to have a business plan for your gym? 

Simply put, your gym business plan is an organized and detailed process that provides a roadmap for your business. If someone reads it – like a potential investor, for example – they should be able to understand how you expect the gym to progress and succeed over time.

Plus, putting together a business plan with detailed description forces you to take a critical look at your operation as it currently stands and identify room for improvement or new areas of opportunity altogether.

Depending on where your business is located, a well-crafted business plan can serve multiple purposes.

Keep reading for even more reasons you need a business plan from day one!

Taking advantage of a steadily growing industry

The gym industry is booming, allowing gyms to capitalize on this growth. In the US alone, over 87 million people regularly attend the gym and spend billions of dollars annually on membership fees.

And according to projections, the global gym market is expected to reach 434 billion USD by 2028 – a 171% increase from 2021! This steady growth provides room for gym owners to get in on the action and reap the benefits.

By having a gym business plan that considers the health & fitness industry as a whole, you'll be able to capitalize on this growth.

Ensures your business idea is feasible 

If you're considering starting a fitness business, know it will be complex. You have a fantastic idea and think it could take off--but how can you test that theory without launching the business? 

This is where a business plan comes in handy. By working through your concept and creating a well-rounded plan of action, you'll be able to figure out key details like numbers, market trends, and what your competition is doing and save yourself loads of time down the line.

It helps to bring in investors and secure funding 

To secure funding for your gym business from investors, you need a comprehensive business plan. This document helps startup businesses obtain the initial capital they need and provides established companies with funds for expansion.

Would-be contributors usually request substantiated data— such as numbers backed up by facts and figures—before deciding whether or not to invest in a project.

If you don't have a business plan, chances are slim that you'll receive money from sources like investors, banks, or other financial organizations outside your company.

Set and reach goals, both big and small 

Having long-term and short-term goals is a great start, but it's time to take the next step. A successful business plan will contain specific tactics on how you plan to achieve your objectives. 

This might be through your business model, acquiring equipment, hiring new talent, or marketing campaigns.

A successful business needs a clear plan to achieve its goals. Breaking down important goals into smaller, more manageable pieces would be best. 

And remember-- as your business changes and grows over time, so should your plan. Keep it updated regularly. 

Business planning is no longer a daunting task

A business plan is a vital tool for new and established businesses. It provides direction and helps to set the foundation for a successful start. 

By budgeting, analyzing your market, and setting out your goals and strategies, you can make more informed decisions about how to proceed. This process also makes it easier to track your progress over time and assess whether or not you are on track.

Something to consider before creating a gym business plan

Consider the cost of starting a gym. There are many potential expenses, such as equipment, personal trainers, class instructors, insurance policies, property fees, etc.

Also, consider how much time you are willing to invest in this venture – especially during the beginning stages when there is likely to be a lot of work involved in getting everything up and running smoothly.

It can be challenging to maintain a good work/life balance when starting any business; it will probably require working additional hours outside of your usual schedule.

Money and time are essential, but there are other things you need to be successful. 

People skills, marketing know-how, and financial smarts are essential if you want to succeed in the gym business world. It's not going to be easy, but it will be worth it if this is your passion. A solid plan is the first step toward making your dream a reality.

The 11 key elements of a detailed gym business plan

Before you develop your business plan, think about where you are and where you want to see yourself. Keep this vision in mind, as it will help guide you through writing your business plan. There will be countless opportunities wherein consulting your business plan will assist you in making a decision.

To create an effective health club business plan, you will need extensive research on your fitness industry, competitors, and future finances. 

Following these 11 steps, you can build an excellent gym business plan that covers all aspects of your health club.

Step 1: Executive summary

Your executive summary needs to be clear and concise while also grabbing attention. What you want readers to know is:

• Your mission/purpose
• How you'll achieve success (What will make you a success story?)

And finally, your vision for the future. Though it may seem tempting to hurry through this section because it is shorter than other parts of the business plan, don't rush! 

This is your chance to shine and explain what makes your company special. Don't worry if you feel like you have more to say about your goals and vision. You can expand on these topics in your company overview.

Step 2: Company overview

Your company overview is where you get to sell your gym and its potential. Build on your executive summary's vision and mission statement, delving deeper into what makes your gym unique. 

Think of your vision statement as a tagline for your future website. When outlining the purpose of your gym, which audience it will cater to, and how you plan to achieve business goals, also consider including the following: 

Your personal mission statement for the business- i.e., what outcome do you hope to see?

Then, give your readers some information on your background:

• What have you done in the past?
• Have you had any other businesses?
• What is your current status?

This is helpful for investors and partners to know so they can understand where you've been and where you're going. The more they know about you, the more trust they'll have in you.

Step 3: Services and amenities

Outline your strategy in detail: what services you'll offer and how you will develop new offerings. This includes if you need to hire someone or build a facility, such as a spa or a studio. 

This information will help you realize when or where your business requires more funding and extra staff.

By describing your products and services, you can gain valuable insights into your gym's size. Test your vision to determine if you have the necessary funding for these assets. If not, consider how you might acquire the required financing.

Some potential products you could invest in are: 

• Gym equipment like treadmills and rowing machines 
• Specialist equipment to cater to different types of gym-goers, such as bodybuilders 
• Food and drinks like energy drinks or healthy foods 

And services like: 

• Personal training sessions 
• Group classes like yoga, spinning, or body pump 
• Lockers for storing belongings while working out 
• Spa amenities like saunas or massages 
• A swimming pool 
• Physiotherapy

Furthermore, thinking about increasing your market share is a significant next step. You could start by offering pro bono services at local workplaces and schools, eventually introducing a fee.

This way, you can attract larger customers while still providing value.

When creating a business plan - be it for a gym or something else entirely - remember that its purpose is to lay out your objectives easily for potential bankers, partners, employees, and investors.

Step 4: Management team

It is essential to consider the positions you'll need to fill and how these people can help your gym succeed. 

You should write a summary emphasizing their skills and management experience while incorporating what they will be responsible for and any incentives you plan on offering.

Furthermore, creating an employee ladder is vital to establish who or what each new hire will report to so your business can secure its success.

Step 5: Market research and marketing strategy

Marketing is a field where creativity can shine. It's all about identifying different groups of people who would buy your product, coming up with reasons why they should choose you over others, and figuring out ways to get more sales.

Learn more:

Gym marketing strategy

Gym promotion ideas

Gym membership pricing

Best gym features

Even if marketing your fitness business isn't your favorite thing, remember that your marketing strategy will help you lay out a plan for expansion if you do it right. Your first target should be to summarise what you found in your market research. Are you still stuck? 

Consider where you are situated, similar businesses nearby, and who makes up the community around you.

Define your target market here. It could be

• Working professionals
• Senior executives

Or a particular group, like cyclists. After that, try to understand why this specific demographic would join a gym – for example, are they looking for cardio?

After you have completed your market research, take some time to understand your target audience. Ask yourself the following questions:

• How can I make this customer base loyal?
• What makes my company unique?
• What's the best membership package I can offer?
• Is there a need for special equipment or offerings?

In your plan, identify and communicate what makes your business valuable and unique. 

This is called a Unique Selling Proposition (USP), and it will help instill confidence in potential investors that they are making a wise choice by investing in your company. 

Furthermore, detailing marketing strategies in this document provides peace of mind that future income streams are lined up and secure.

There are many marketing strategies you can use to grow your business, including:

• Improving your services
• Advertising and sponsorship
• Loyalty plans and website promotions
• Email marketing campaigns
• Investing in new equipment or technology

Step 6: Competitor analysis - Understanding direct and indirect competitors

To do a competitor analysis, research businesses in your field that offer similar services. These are your direct competitors. 

You can mention indirect competitors, but this section is mainly for an in-depth look at businesses like yours. Depending on your business type, you could have brick-and-mortar and online rivals.

When investigating a competitor, these are some critical areas you'll want to focus on: 

• Services and products they offer 
• Target audience 
• Pricing and business model 
• Strengths and weaknesses

Step 7: Create comprehensive financial projections

Starting a gym requires careful budgeting. Make sure you consider every possible purchase and estimate the cost of each item.

The following are key areas to cover when starting your business:

• Lawyer fees
• Recruiting expenses
• Constructional endeavors
• Exercise equipment for the workplace
• Three months' worth of bills and other operational costs
• An accounting software

It's time to be practical and ascertain how much money you will need to open your gym and make it thrive. This way, you'll get a better understanding of what falls within your budget and what will require additional funding.

Next, you need to prove to investors, stakeholders, and employees that you have a feasible plan for attaining ROI. 

Consider revenue streams such as classes, services provided, and product sales- anything that brings in money. Set down an estimate here based on research and expert opinion.

If you're looking for ways to make money, selling healthy food could be a great option. You could create your protein shakes or energy bars, for example. 

If you plan to sell food, ensure you stay up-to-date with food hygiene standards.

Step 8: Financial forecasting

Your sales forecast for your business's first, second, and third years should be detailed. Specifying the number of active members, you estimate for your first year would also be beneficial. Estimate using:

• Unit sales per month
• Any relevant past data
• How purchases will be broken down (as specified in financial projections)

Step 9: Financial strategy

How can you use your fees in a way that will increase customer registration? For example, if all the other gyms in your area charge higher prices than average, this could be an opportunity to set your business apart by being financially conscious (lowering membership fees or having better offers than competitors).

Consider ways to show your appreciation for loyal customers, such as discounts or complimentary services.

Furthermore, if you're in the process of creating a gym and spa business plan, consider adding discounts for those who use both facilities. For example, many people would love to take advantage of the jacuzzi after working out.

Writing your pricing strategy down will help give you peace of mind about what's to come for your gym.

Step 10: Payment option

An easy and accessible payment system is crucial for any business, let alone a gym. To retain customers , ensure your payment processing is up-to-date and user-friendly. 

Let potential investors know what platform you're using or planning to use, so they can see that you're taking customer experience seriously. A positive buyer experience will encourage loyalty among your clientele.

Step 11: Funding

Make it clear where your business will obtain the extra startup capital it needs. 

This is a chance to be practical about your company. Can you realistically obtain the funding required to reach your targets? Or do you need to readjust your plan?

Below are some vital external resources that might provide the necessary funding:

• Loans from friends or family members
• Crowdfunding campaigns
• Business partners or sponsors

If you are looking to gain investors, be sure to detail where the funding for your project will come from and how much of a return they can expect. You should also include any previous loan applications related to this venture here.

You're almost there!

Now it's time to put all the elements outlined above into a gym business plan. This plan will be a reference point when you need to make tough decisions, help secure investment, and show direction to new employees or partners.

Your next steps to successfully run your gym

Here's a personal checklist to help you ensure that you have everything covered before you open your gym. Use it as a reference point throughout the development process to ensure nothing is overlooked.

• Write a business plan
• Register business
• Apply for a business license and permit
• Open business bank accounts
• Select an online payment platform
• Obtain taxpayer's ID
• Purchase insurance
• Rent/purchase facility
• Purchase/rent equipment
• Secure funding
• Recruit employees
• Drafting contract documents along with any other legal documents required
• Design company logo
• Develop website
• Write website content
• Create social media accounts
• Design leaflets & brochures
• Organize branded uniforms
• Launch party

Any business, no matter how big or small, comes with its fair share of challenges. However, the payoffs in the end always make it worth your while

Starting a gym can be an exciting and rewarding venture. However, it is important to ensure that you are well-prepared with all the necessary information before you open your gym. 

A comprehensive Gym Business Plan detailing the market research, financial projections and strategy, services and amenities, management team, and more should be developed to ensure success. 

Additionally, obtaining the necessary licenses, finding and hiring trainers, investing in the right equipment , and appealing to members with friendly incentives are all important steps.

Gym business plan template & examples

In addition, we've gathered a few of the gym business plan templates and examples below. These samples will provide you with suggested language for your own document as well as guidance on what to include.

Adam Fitness Centre

Grow think's template

PAWSitively Fit Club

Ecogym business plan

Capital Health and Fitness Club

Frequently asked questions on good gym business plan

How can i start my own gym business.

Follow these steps and understand gym business plans:

• Choose your area/location
• Develop a comprehensive business plan
• Apply and obtain all necessary licenses
• Find and hire certified trainers
• Invest in the right equipment for your business
• Appeal to members with friendly incentives

How do I write a business plan for a gym?

To write a gym business plan, you can implement the steps below:

• Executive summary
• Company overview
• Services and amenities
• Management team
• Market research and marketing
• Competitor analysis 
• Financial projections
• Financial forecasting
• Financial strategy
• Payment option

What type of gym is the most profitable?

Out of the gyms surveyed in November 2020, 69 percent of CrossFit gyms were profitable, while half of martial arts gyms reported being in the black.

Is owning a gym a good business?

Owning a gym can be profitable, but you will need more time to make yourself rich. To succeed in this industry, you must put in the effort.

Do gym owners make money?

According to ZipRecruiter, an American jobs marketplace, gym owners in the United States will earn an average of $69,472 annually as of June 2022.

Do gyms make a lot of money?

A gym that is managed efficiently and has a good mixture of members can generate quite a bit of money. For example, if a gym has 1,000 people paying $50 monthly, the gym could bring in $50,000 each month. And if the monthly expenses for the gym are $20,000 per month, the profit would be $30,000 per month.

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Fitness Business Plan Template (+ Free Examples)

Use this free fitness business plan template to modify and use as you learn how to create a fitness business plan.

Do you dream of starting your own fitness business ? With the increasing demand for health and wellness services, now is the perfect time to turn your passion for fitness into a profitable venture. There are many ways to make money with fitness (you can even start a fitness business from home or start a fitness business with no money ). However, before diving headfirst into the world of entrepreneurship, it is crucial to develop a comprehensive fitness business plan that will serve as your roadmap to success.

Looking to start a fitness business? Our comprehensive fitness business plan template will guide you through the process, helping you create a solid foundation for success. Then learn how to create a gym business plan , how to create a gym budget , how to create a gym sales forecast , how to get a gym loan , and more—all part of understanding how much it costs to open a gym , how to start a fitness business , and how to start a gym . Or maybe you want to learn how to become a fitness influencer —we’ve got you covered with the best online fitness coaching software and the best fitness software for fitness influencers who want to start a fitness influencer business online.

And, of course, managing your fitness business online with the best gym management software and the best personal training software means that you can easily create fitness session plans, waivers, forms, fitness assessments, lead forms, registration forms, online booking, workout plans, and much more. Save yourself some time and hassle and get a demo with the best fitness business platform: Exercise.com.

Get a demo now!

Fitness Business Plan Template

[business/brand name], executive summary.

Business Concept

• Briefly describe the fitness business idea, its core offerings, and unique value proposition.
• Outline the short-term and long-term goals of the business.

Mission Statement

• A clear statement defining the business’s purpose and approach to reaching its goals.

Vision Statement

• A depiction of what the business aspires to achieve in the future.

Business Description

Nature of the Business

• Detailed explanation of the type of fitness business (e.g., gym, personal training studio, online coaching service).

Target Market

• Description of the target demographic and their fitness needs.
• Details about the business location and why it’s beneficial.

Market Analysis

Industry Overview

• Overview of the fitness industry, current trends, and future projections.

Target Market Analysis

• Detailed analysis of the target market, including demographic, psychographic, and behavioral aspects.

Competitive Analysis

• Analysis of competitors, their strengths and weaknesses, and your business’s competitive edge.

Services and Products

Service/Product Offering

• Detailed description of services and products offered (e.g., personal training, group classes, wellness programs).

Pricing Strategy

• Rationale behind pricing models for services and products.

Marketing and Sales Strategy

Marketing Plan

• Strategies for reaching and attracting the target market.
• Channels and tactics to be used (e.g., social media marketing, community events, referral programs).

Sales Strategy

• Approach for converting prospects into customers.
• Sales funnel and customer journey mapping.

Operational Plan

Daily Operations

• Description of daily business operations, including opening hours and staffing.

Facilities and Equipment

• Details about the physical space and equipment required for the business.

Suppliers and Partnerships

• Information on any third-party suppliers and partnerships.

Management and Organization

Organizational Structure

• Breakdown of the business’s organizational structure.
• Roles and responsibilities of key team members.

Management Team

• Profiles of key management team members.

Financial Plan

Start-Up Costs

• Detailed list of initial expenses to start the business.

Revenue Projections

• Forecast of revenue for the first few years.

Profit and Loss Statement

• Projection of income, expenses, and profitability.

Funding Requirements

• Total amount of capital needed to start and run the business.
• Plans for securing funding (e.g., loans, investors).
• Additional supporting documents like market research data, resumes of key team members, detailed financial forecasts.

Using a platform like Exercise.com can significantly enhance the operation of a fitness business. Its comprehensive tools for client management, workout programming, scheduling, and reporting can streamline business processes and improve client engagement and retention.

This template provides a structured approach for creating a fitness business plan. It can be customized to reflect the specifics of your fitness business idea, market, and operational strategy.

Fitness Business Plan Example 1: Dynamic Pulse Gym

Dynamic pulse gym.

• Dynamic Pulse Gym, a state-of-the-art fitness center specializing in personalized training programs and high-energy group classes.
• Short-term: Establish a member base of 500 within the first year.
• Long-term: Expand to multiple locations and incorporate wellness services.
• To provide an empowering fitness environment that motivates members to achieve their health goals.
• To be recognized as the premier fitness destination in [City/Region] that transforms lives through innovative fitness solutions.
• A full-service gym offering cutting-edge equipment, diverse fitness classes, and personalized training.
• Health-conscious adults aged 20-50, looking for a motivating and supportive fitness environment.
• Situated in [City/Region], in a densely populated area with high foot traffic.
• Growing interest in personal health and fitness, with an increase in demand for versatile workout options.
• Busy professionals and fitness enthusiasts seeking convenient and varied workout options.
• Competitors include local gyms and fitness studios. Dynamic Pulse Gym differentiates itself with advanced technology integration and a wide range of services.
• Personalized fitness assessments, one-on-one personal training, various group classes like yoga, spin, and HIIT.
• Wellness workshops and nutritional counseling sessions.
• Competitive membership fees with premium options for additional services.
• Launch campaign with social media ads, local partnerships, and community events.
• Ongoing engagement through a referral program, member testimonials, and fitness challenges.
• Focus on building relationships through free trial sessions and personalized gym tours.
• Implement a tiered membership system to cater to different customer needs.
• Operation hours from 5 AM to 11 PM, with a staff of trained fitness professionals.
• 10,000 square feet facility equipped with cardio machines, weightlifting areas, a yoga studio, and a spin room.
• Equipment sourced from leading manufacturers; partnerships with local wellness brands.
• Led by a CEO, with departments for operations, marketing, and training.
• CEO with extensive experience in the fitness industry.
• Operations Manager with a background in gym management.
• Marketing Manager skilled in digital marketing.
• Estimated $250,000 for facility lease, equipment purchase, and initial marketing.
• Projected $500,000 revenue in the first year based on membership and service sales.
• Expected profitability within the first two years with controlled operating expenses.
• Seeking $300,000 in funding for initial start-up and operational costs.
• Market research data, equipment lists, detailed biographies of management team members.

Exercise.com’s comprehensive platform enhances Dynamic Pulse Gym’s operational efficiency, offering seamless scheduling, client management, workout creation, and progress tracking. This robust system ensures that Dynamic Pulse Gym operates at the forefront of the fitness industry with superior client engagement and retention.

Fitness Business Plan Example 2: Holistic Harmony Online Coaching

Holistic harmony online coaching.

• Holistic Harmony, an online coaching service focusing on holistic health, combining fitness, nutrition, and mental wellness.
• Short-term: Build a client base of 100 active clients in six months.
• Long-term: Develop a holistic wellness app and expand service offerings.
• To guide clients towards a balanced lifestyle through tailored online coaching.
• To become a leading online platform for holistic health and wellness coaching.
• Online personal coaching with a holistic approach, offering custom workout plans, nutrition advice, and mindfulness coaching.
• Individuals seeking a balanced approach to health, particularly remote workers and those with busy lifestyles.
• Fully online operation with the potential for global reach.
• Increasing demand for online health services and a shift towards holistic health approaches.
• Individuals aged 25-45, primarily working professionals who prefer the flexibility of online coaching.
• Other online fitness and wellness platforms. Holistic Harmony’s comprehensive approach and personalized services provide a competitive edge.
• Custom online fitness programs, nutritional planning, and virtual mindfulness sessions.
• Subscription-based pricing with different tiers based on service levels.
• Digital marketing strategy focusing on content marketing, influencer collaborations, and targeted social media campaigns.
• Offering free initial consultations and introductory discounts to new clients.
• Leveraging testimonials and success stories for client acquisition.
• Regular client check-ins, content creation for the platform, and ongoing program adjustments.
• No physical facility required. Investment in a high-quality website and coaching software.
• Collaboration with freelance nutritionists and mental health experts.
• Founder-led with a small team of certified coaches and administrative support.
• Founder with expertise in fitness training and holistic health.
• Team of freelance professionals for specialized coaching needs.
• Approximately $50,000 for website development, marketing, and initial software setup.
• Anticipated $150,000 in the first year, based on subscription model and consulting services.
• Profitability projected within the first year with minimal operating expenses.
• Seeking $75,000 in seed funding for initial setup and marketing.
• Detailed website plan, service descriptions, and credentials of coaching team.

Utilizing Exercise.com’s versatile platform, Holistic Harmony can streamline client management, workout and nutrition plan creation, and progress monitoring. This platform facilitates efficient operations and high client engagement, positioning Holistic Harmony as an innovative leader in online holistic coaching.

These examples demonstrate how a fitness business plan can be structured for different types of fitness ventures, emphasizing the integration of Exercise.com as a key tool for operational efficiency and enhanced client service.

Why You Need a Fitness Business Plan

A fitness business plan is more than just a document. It is your blueprint for building a thriving fitness empire. Whether you are seeking investors or planning to self-finance your venture, a well-crafted business plan will demonstrate your understanding of the industry, your target market, and your sustainable competitive advantage. Moreover, it will provide you with a clear roadmap and actionable strategies to navigate through the challenges and uncertainties that come with starting and running a fitness business.

Additionally, a fitness business plan can help you secure funding from banks or other financial institutions. Lenders often require a detailed business plan to assess the viability and potential profitability of your fitness business. By including financial projections, market analysis, and a comprehensive marketing strategy in your plan, you can increase your chances of obtaining the necessary funding to launch or expand your fitness venture.

Key Components of a Fitness Business Plan

When creating a fitness business plan, there are several key components that you need to include. These components will ensure that your plan covers all essential aspects of your fitness business, allowing you to make informed decisions and allocate resources effectively.

The first component is setting clear goals and objectives for your fitness business. This includes defining what you want to achieve and outlining specific milestones that will measure your progress. By setting clear goals, you can stay focused and motivated throughout your journey.

The second component is defining your target market. Understanding your ideal customers is crucial for tailoring your products and services to their needs and preferences. By conducting thorough market research, you can identify your target market’s demographics, interests, and pain points, enabling you to position your fitness business as the ultimate solution.

Next, you need to develop a unique selling proposition (USP) for your fitness business. Your USP is what sets you apart from your competitors and gives your target market a compelling reason to choose your fitness services over others. By identifying your unique value proposition, you can communicate your brand’s distinctiveness effectively.

Another essential component is analyzing the competition in the fitness industry. By assessing your competitors, their strengths, weaknesses, and market positioning, you can gain valuable insights to refine your business strategies and maximize your competitive advantage.

Creating a comprehensive marketing strategy is also crucial for attracting and retaining customers. Your marketing strategy should outline the channels and tactics you will use to reach your target market effectively. This includes online and offline marketing, social media, content creation, and building strategic partnerships.

Designing your products and services is another vital component of your fitness business plan. You need to clearly outline the range of services you will offer, including personal training, group classes, or specialized programs. Additionally, you should consider the equipment, facilities, and technology required to deliver exceptional experiences to your clients.

Outlining financial projections is essential for creating a sustainable business. This includes estimating your revenue, expenses, and profit margins. By projecting your financials, you can determine pricing strategies that balance profitability and competitiveness.

Estimating startup costs and funding sources is another critical component of your fitness business plan. This involves identifying the capital required to launch and operate your business and exploring financing options, such as loans, investors, or personal savings.

Formulating a management and organizational structure is crucial for streamlining your operations and ensuring smooth business processes. This includes defining roles and responsibilities, creating a hierarchy, and establishing efficient communication channels.

An effective sales and customer service strategy is essential for driving revenue and creating customer loyalty. You need to define how you will generate sales, whether through memberships, packages, or partnerships. Additionally, you should outline your approach to customer service, including feedback collection, complaint handling, and staff training.

Developing a strong brand identity is crucial for standing out in the crowded fitness market. Your brand identity should encompass your mission, values, visual elements, and tone of voice. By aligning your brand with your target market’s aspirations, you can create a powerful connection that inspires loyalty and drives referrals.

Implementing technology solutions is vital for enhancing your fitness business’s operations. This includes utilizing management software, scheduling systems, and online booking platforms to streamline administrative tasks and improve customer engagement.

Creating an actionable timeline and milestones will ensure that you stay on track and achieve your business goals within a specific timeframe. This involves breaking down your business plan into smaller, manageable tasks and setting deadlines to complete them.

Evaluating risk factors and formulating contingency plans is necessary for protecting your fitness business from potential threats and uncertainties. By identifying risks and establishing protocols to mitigate their impact, you can ensure business continuity and resilience.

Finally, monitoring and reviewing the performance of your fitness business based on the plan is essential for making data-driven decisions and adapting to market changes. By regularly analyzing key performance indicators (KPIs), such as revenue, customer satisfaction, and employee productivity, you can identify areas of improvement and make necessary adjustments to drive growth.

In conclusion, creating a comprehensive fitness business plan is the first step towards turning your fitness passion into a successful business venture. By addressing all key components, you can ensure that your plan covers every critical aspect of your fitness business, allowing you to make informed decisions and navigate challenges with confidence. Remember, a well-crafted business plan is not only a roadmap; it is your recipe for success in the ever-evolving fitness industry.

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Gym Business Plan Guide – With Templates, Examples & Checklist

Published by caroline @ wellness creative co on 4 october 2022 4 october 2022.

Preparing a gym business plan can feel like a daunting task, but it doesn’t have to be. If you’re starting a health club , fitness center, or boutique studio, it can actually be quite easy to create a document that impresses banks and investors . All you need is a simple step-by-step guide… 

In this article – learn how to write an awesome gym business plan (with samples, PDF templates, and downloadable checklist).

• Essential elements of a business plan
• Why they matter
• Examples & templates
• Downloadable checklist

Key Elements of a Gym Business Plan

Planning a new venture can be an overwhelming task but our 7-step process makes it easy.

We’ll guide you through the exact steps to preparing a brilliant business plan to help secure gym funding. Following a proven format can help you access government grants for fitness centers or gym equipment loans.

Here are the sections that every gym business plan should include… 

• Executive summary
• Industry and local market analysis
• Company overview
• Products and services
• Sales and marketing strategy
• Financial information
• Implementation plan

Now let’s look at each of them in more detail…

1. Executive Summary

Get straight to the point – why should they invest in your business? Include your mission, key financials, and unique selling points. Although it goes at the beginning of your plan, you should do this section last.

2. Industry & Local Market Analysis

Demonstrate potential – show that the industry is growing and there’ll be a strong demand for your products or services. Include research statistics , competitor info, and relevant government initiatives.

3. Company Overview

Summarise the company – objectives, location, ownership, legal status, team structure, and operations.

4. Products & Services

The fun part – detail the names, descriptions , and prices of the products or services you plan to sell. This could be memberships, class passes, PT sessions, workshops, smoothies, merchandise, etc.

You might also like… How To Start an Online Fitness Business or Build a Successful Fitness Brand .

5. Sales & Marketing Strategy

How you’ll attract customers – explain your brand positioning and list all of the activities you’ll do to generate pre-opening sales, attract competitor customers, and promote your business once fully open.

6. Financial Information

Spreadsheets are your friend – potential investors aren’t just interested in your figures, but how you arrived at those figures, so show your calculations!

Include breakdowns of profit & loss, cash-flow, breakeven figures, and the capital expenditure needed for start-up. Project 12, 36, and 60 months ahead.

7. Implementation Plan

How you’ll make it happen – provide a step-by-step list of actions you’ll take, including milestone dates.

Why Business Plans Matter

Preparing a comprehensive business plan is hugely important. You’ll use it to secure a bank loan or investor funding so then there’s a lot riding on this one document.

It’s not just about putting ideas to paper – a fitness business plan needs to be well-structured and involves extensive research. But it’s well worth the effort as it sets you up for long-term success in the future.

“Business plans double your chance of success.”

Creating a business plan may seem like an annoying admin chore, but it’s crucial to the success of your business.

In fact, research shows that people who complete business plans are nearly twice as likely to successfully grow their businesses, or obtain capital. This is because they help you transform your fitness business ideas into a reality and ensure you’re profitable from the start.

You might also like… How To Write A Gym Marketing Plan [With Examples & Templates]

Fitness Marketing Ideas Mini-Guide

25 fitness marketing ideas for your gym, studio, or online business. Attract new members, get more PT clients & boost your fitness blog.

Gym Business Plan Examples & Templates

We’ve also collated a few of our favourite gym business plan templates below. These PDF samples will give you ideas for writing your own along with a guide to follow.

• Ibis World produced this thorough 60-page sample, which is a great source of financial projections.
• Launceston City Council created this aquatic center and health club business plan.
• Dragon Fitness Training produced this interesting personal trainer business plan as an academic exercise.
• Catalyst Fitness created this CrossFit business plan with a detailed risk assessment.
• The Yoga Lunch Box  offers a comprehensive yet easy-to-read yoga business template.
• Fitness Texter has a nice little guide that includes helpful questions to ask yourself.

Creating business plan is totally worth the extra time and effort. It’ll be your business blueprint for the next 3-5 years and help to secure bank loans or investor funding.

Putting some thought into how you’ll promote your services and manage cash flow will ensure you’re prepared for life as a business owner.

Downloadable PDF Checklist

We’ve found that the best way to approach a business plan is to work on it in small chunks . Trying to get the whole document done in one go is the quickest route to overwhelm.

Instead, we recommend working on just one section each day. This will enable you to complete the whole thing within a week, without stressing out .

To simplify the process, we created a  checklist  for preparing your business plan. It walks you through 7 simple sections that’ll result in a killer document, without the stress.

You can download it as part of our Fitness Business Template Bundle…  

Fitness Business Templates & More

Our ready-made templates make it quicker, cheaper, and easier to promote and run your fitness business. They can improve the effectiveness of your sales and marketing campaigns. If you aren’t an experienced marketer, then templates also provide a useful guide for you to follow.

Whether you run a gym club, fitness studio, or personal training business, these templates will save you time and effort. They’ll help you to plan and organize your promotional activities so that you generate more revenue . You’ll get 60+ templates covering sales, marketing, lead gen, client training, and business start-up resources.

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.

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Gym Business Plan Template

Gym business plan.

If you want to start a new gym business or expand your existing business, you need a detailed gym business plan.

Since 1999, we have helped over 10,000 fitness business owners create business plans to start and grow their gyms, health clubs, martial arts studios, fitness studios, and other athletics businesses.

Write a Business Plan for Your Gym Business

A good business plan includes financial projections, detailed strategies and action plans. We recommend that you start with a simple gym business plan template.

Below are links to each section of a winning gym business plan:

• Executive Summary – The Executive Summary is the most important section of your business plan. It should be clear, concise and provide an overview of your gym business plan.
• Company Overview – The Company Overview section should include your company name, business model, location, history, and a brief description of your products or services. You can also include your company’s mission statement and/or a list of your key objectives.
• Industry Analysis – The Industry Analysis should include information on the size of the fitness industry, trends, competition and growth potential.
• Customer Analysis – The Customer Analysis should include a description of your target market, customer needs and how you plan to attract and retain your target audience.
• Competitive Analysis – The Competitive Analysis should include a description of your competitors, their strengths and weaknesses and your competitive advantage for how you plan to compete with them.
• Marketing Plan – The Marketing Plan should include your sales and marketing strategy, pricing strategy, and the promotion plan for your gym.
• Operations Plan – The Operations Plan should include a description of your gym facilities, necessary gym equipment, fitness instructors, personal trainers and staff members, policies and day-to-day procedures. It may also include your gym or fitness business milestones.
• Management Team – The Management Team section should include biographies of the gym owner, your executive team members, and key employees.
• Financial Plan – The Financial Plan should include your gym’s financial statements, funding requirements, and investment analysis.
• Appendix – The Appendix should include any supporting documents such as your gym’s lease, contracts, permits and licenses.

Next Section: Executive Summary >

Gym Business Plan FAQs

What is the easiest way to complete my gym business plan.

Growthink's Ultimate Gym Business Plan Template allows you to quickly and easily complete your fitness business plan .

Where Can I Download a Gym Business Plan PDF?

You can download our gym business plan PDF template  here . This is a business plan template you can use in PDF format.

What Is a Gym Business Plan?

A gym business plan provides a snapshot of your gym business or fitness center as it stands today, and lays out your growth plan for the next five years. It explains your long-term goals and your strategy for reaching them. It also includes solid market research for your local target market to support your plans.  

Once you have a handle on your market and the basics of running a small business, include more detailed information in your formal gym business plan. This better prepares you for financial negotiations with banks and other business opportunities to help your fitness business grow.

Why Do You Need a Business Plan for a Gym or Fitness Studio?

Fitness is big business, as baby boomers lead the charge to remain healthy for a lifetime. Gyms and fitness centers have come a long way, and new gym owners have a seemingly endless array of choices. Yet many new gym businesses fail because their owners try to be all things to all people. A written business plan is crucial to growing and developing your gym in a controlled, sustainable manner. In addition, gyms are expensive to build and outfit. Potential investors and loan officers look to the business plan to decide whether to invest in your gym.

What Are the Sources of Funding for Gyms?

To secure funding for a gym, the main sources of funding are small business loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a solid gym business plan will give them the confidence that you can successfully and professionally operate a business.

The second best way to secure funding for a gym is through angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund a gym. They might consider funding a chain of gyms, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual gym or fitness center could never achieve such results.

How Much Will It Cost to Start a Gym?

There is no one-size-fits-all answer to this question, as the start-up costs for starting a gym will vary depending on the size and scope of your business. That said, you can expect to spend anywhere from $25,000 to $500,000 or more when starting a gym.

How Do I Write a Business Plan For A New Gym?

A business plan for a new gym will include your purpose for entering the fitness industry, key market data, direct and indirect competitors, and a more detailed description of your marketing plan, management team, target customers , and more. Outside of the 10 key elements noted in the gym business plan outlined above, you may also include the following information:

• Mission Statement: Define your philosophy on fitness and why you are opening this specific gym.
• Facility: Describe your gym’s layout and which gym and strength training equipment you will be using.
• Services: Describe the fitness services you offer, such as personal training, available exercise equipment, hosting fitness classes, and child care.
• Gym Membership Fees: Explain your pricing structure for gym memberships including membership options and other additional services.
• Financing: Detail how you will finance your startup costs and day-to-day operations.
• Growth Plan: Outline your plans for growing the business, including expansion into new markets and acquisitions.
• Risks and Threats: Describe the risks facing your gym and how you plan to address them.
• Exit Strategy: Explain how you will sell or close the business, including a timeline for doing so.

As you can see, a business plan for a gym is comprehensive and detailed. It should be updated regularly to reflect your changing business goals and strategies. Having a well-written business plan is essential to any successful gym or fitness center.

What Marketing Strategies Are Effective For A Gym Business?

There is no one-size-fits-all answer to this question, as the marketing strategies that are effective for a gym will vary depending on the type of gym you own. However, some general marketing tips include:

• Creating a strong branding strategy, including a recognizable logo and tagline.
• Developing marketing materials such as print ads, website design, social media profiles, and more.
• Creating a referral program to incentivize loyal customers to refer their friends.
• Developing partnerships with other established businesses in your community.
• Running promotional events such as free trial days or discounts for monthly memberships.

As you can see, many marketing strategies can be effective for your gym. Your marketing strategy should support your overall business strategy, which is defined by your vision and mission statements and unique selling proposition.

GYM BUSINESS PLAN OUTLINE

• Gym Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Gym Business Plan Summary

Other Helpful Business Plan Articles & Templates

BUSINESS STRATEGIES

How to create a gym business plan

• Annabelle Amery
• Sep 5, 2023
• 10 min read

When starting a business , it’s crucial to create a comprehensive and clear business plan. This applies to all types of businesses , including a gym business . A gym business plan is a strategic document that outlines the goals, objectives and strategies for starting and running a successful gym.

A gym business plan serves as a roadmap for entrepreneurs, providing guidance on how to navigate the challenges and complexities of the fitness industry. It helps entrepreneurs define their vision, mission and target market, as well as identify the resources and steps needed to achieve their goals.

Need a way to promote your gym business online? Get started with Wix’s website builder , which includes built-in marketing and scheduling tools.

Why create a gym business plan?

A gym business plan is particularly important for individuals who are new to entrepreneurship. It provides a structured approach to starting a gym by outlining the necessary steps, such as securing funding, finding a suitable location and acquiring equipment. Some of the other main advantages include being able to:

Attract funding: A well-written gym business plan can attract potential investors or lenders who may be interested in supporting your venture financially. It demonstrates your understanding of the market, your competitive advantage and your plans for profitability.

Understand resource requirements: A comprehensive gym business plan helps entrepreneurs identify the resources required to start and operate their gym successfully. This includes business registration (cost to start an LLC ), equipment, staff, gym marketing materials and other supplies necessary for day-to-day operations.

Achieve long-term success: A gym business plan provides entrepreneurs with an opportunity to thoroughly analyze their target market and competition. By conducting market research and competitive analysis, they can develop strategies to differentiate their gym from others in the industry.

Set goals: A well-crafted gym business plan helps entrepreneurs set realistic and measurable goals for their gym. These goals can include financial targets, membership growth, customer satisfaction levels and other key performance indicators.

Make better decisions: Having a clear business plan in place helps entrepreneurs make informed decisions about various aspects of their gym, such as pricing, marketing strategies and expansion plans. It serves as a reference point for evaluating options and making choices that align with the overall business strategy.

Guide your website messaging and design: A gym business plan also includes considerations for creating a business website . Today, making a website is crucial for attracting customers and promoting your gym. The business plan can outline the website's purpose, design, functionality and marketing strategies to drive traffic to the site. Be inspired by these fitness website examples .

How to write a gym business plan in 6 steps

A gym business plan is a crucial document that outlines the strategies and goals for starting and running a successful gym. It provides a roadmap for entrepreneurs, guiding them through the process of establishing and growing their fitness facility. To create an effective gym business plan, it is important to include six main parts:

Executive summary

Business and domain names

Market analysis and research

Operations plan

Marketing and advertising

Financial plan

01. Executive summary

The executive summary is a concise overview of your gym business plan. It provides an introduction to your gym, highlighting its unique selling points and summarizing the key elements of your plan. The executive summary should include a brief description of your gym, your mission statement, an overview of the target market and competitive landscape, a summary of your marketing, your advertising strategies and an outline of your financial projections (including how you plan to raise money for your business ).

Example of an executive summary for a gym:

“ABC Fitness is a state-of-the-art gym located in downtown Cityville. Our mission is to provide a welcoming and inclusive environment where individuals of all fitness levels can achieve their health and wellness goals. With top-of-the-line equipment, certified trainers and a variety of group exercise classes, we aim to be the premier fitness destination in our community.

In an increasingly health-conscious society, the demand for fitness facilities continues to grow. ABC Fitness differentiates itself by offering personalized training programs tailored to each member's specific needs. Our strategic location in the heart of the city ensures easy accessibility for our target market of urban professionals.

To attract customers, we will implement a comprehensive marketing campaign that includes online advertising, social media promotions, and partnerships with local businesses. We project steady growth in membership numbers over the next three years, resulting in increased revenue and profitability.”

02. Business and domain names

Choosing the right business name for your gym is crucial for building brand awareness and trust. It should reflect your gym's values, target market and unique selling proposition. Here are some steps to consider when deciding on a company name:

Brainstorm keywords and concepts related to fitness, health and wellness

Use a business name generator (or specifically a small business name generator ) for inspiration and to generate unique name ideas

Consider the availability of domain names associated with your chosen company name

Check the availability of the chosen domain name using domain registration websites

Be inspired: Gym business name ideas , Fitness business name ideas

Learn more about registering your business once you’ve landed on your business name and legal structure.

03. Market analysis and research

Including market analysis and research in your gym business plan is essential for understanding the competitive environment and developing a better business strategy.

Target market: Analyze the target market by identifying demographics, psychographics, and fitness preferences of potential customers. Conduct a SWOT analysis (strengths, weaknesses, opportunities and threats) to assess your gym's internal and external factors.

Competitors: Research competitors in your area to understand their strengths, weaknesses, pricing strategies and marketing efforts. Identify opportunities for differentiation by offering unique services or targeting underserved segments of the market.

04. Operations plan

The operations plan outlines the logistical aspects of your gym, including location, premises, equipment and staffing needs. Make sure to select a suitable location that is easily accessible, has ample parking and aligns with where your target market is based.

Then determine the size and layout of your gym space based on the number of equipment, exercise areas, locker rooms and amenities. Research and budget for the necessary gym equipment, including cardio machines, weightlifting equipment and fitness accessories.

Lastly outline staffing requirements by identifying the number of trainers, instructors, front desk staff and maintenance personnel needed.

05. Marketing and advertising plan

The marketing and advertising plan lays out the strategies and campaigns you will implement to promote your gym business. To do this you’ll need to first identify your target audience and tailor your marketing efforts to reach them effectively.

Then, plan out a strong brand identity by creating a logo, color scheme and visual elements that resonate with your target market. (Need help creating a logo? Check out these fitness logo ideas or Wix’s free logo maker .)

Consider using various marketing channels such as social media platforms, online advertising, local partnerships and community events. Then plan compelling content that highlights the benefits of joining your gym and showcases success stories from existing members. You can also implement referral programs or incentives to encourage current members to bring in new customers.

06. Financial plan

The financial plan is a cornerstone of any gym business plan, providing an in-depth overview of how the business will secure initial funding, manage expenses, generate revenue and outline the projected time frame for achieving profitability. This section is pivotal in demonstrating the financial viability and sustainability of the gym business to potential investors, stakeholders and lenders.

Startup costs and funding: Starting a gym business entails various upfront costs that should be carefully estimated for accurate financial planning. These costs include lease or purchase of the gym space, equipment procurement, interior design, licensing and permits, marketing, initial staffing and operational supplies. Funding for these startup costs can come from diverse sources, such as personal savings, business loans, grants, partnerships or investments.

Revenue projections: Revenue projections provide a forecast of the expected income over a specific period, usually the first few years of the gym's operation. These projections should be based on thorough market research, competitor analysis and realistic expectations.

Profit and loss projection: The profit and loss projection, also known as the income statement , offers an overview of the gym business's revenue, expenses and net profit or loss over a specific period. It provides insights into the financial health of the business and its potential profitability.

Time frame for profitability: The time frame for achieving profitability in a gym business depends on factors like membership growth, marketing strategies, operational efficiency and retention rates. Typically, gyms aim to reach profitability within the first year or two of operation

Gym business plan examples

Creating a gym business plan from scratch can be a daunting task, especially if you're new to entrepreneurship. Fortunately, there are many resources available that provide gym business plan templates to help you get started. These templates serve as a framework for organizing your ideas and ensuring that you include all the necessary components in your plan. Here are two draft business plans for hypothetical gym businesses, incorporating the main parts discussed earlier.

By using templates as a starting point, you can customize them to fit your specific vision and goals for your gym. Remember to conduct thorough research, analyze your target market and develop strategies that set your gym apart from the competition. With a well-crafted gym business plan in hand, you'll be well-equipped to start your journey towards building a successful fitness facility.

Business plan template 1: neighborhood fitness studio

The Neighborhood Fitness Studio is a boutique gym located in a residential area, catering to individuals seeking a personalized fitness experience. Our mission is to provide a welcoming and supportive environment where members can achieve their health and wellness goals. With certified trainers, state-of-the-art equipment and a variety of group exercise classes, we aim to become the go-to fitness destination in our community.

Company name and domain name

We have chosen the name "FitHub" for our neighborhood fitness studio. The domain name www.fithub.com is available and aligns well with our brand identity.

Our target market consists of local residents aged 25 to 45 who value convenience and personalized attention

Competitor analysis reveals that there is no other gym within a two-mile radius offering specialized fitness programs tailored to individual needs

We plan to differentiate ourselves by offering personalized training plans, nutrition counseling and small group classes

We have secured a 2,000 square foot space in a commercial building with ample parking for our gym

The gym will be equipped with cardio machines, free weights, strength training equipment and a designated area for group exercise classes

We will hire certified personal trainers, fitness instructors and front desk staff to ensure excellent customer service

Marketing and advertising plan

We will utilize social media platforms like Facebook and Instagram to promote our gym and engage with potential customers

Local partnerships with health food stores and wellness centers will allow us to reach a wider audience

We will offer a free trial period for new members and implement a referral program to incentivize word-of-mouth marketing

Business plan template 2: upscale fitness center

The Upscale Fitness Center is a premium gym targeting affluent individuals who prioritize luxury and exclusivity. Our mission is to provide a high-end fitness experience that combines cutting-edge equipment, personalized training and luxurious amenities. With our state-of-the-art facility, expert trainers and exclusive membership perks, we aim to become the preferred fitness destination for the elite in our city.

We have chosen the name "Elevate Fitness" for our upscale fitness center. The domain name www.elevatefitness.com is available and reflects our commitment to helping members elevate their fitness journey.

Marketing analysis and research

Our target market consists of high-income individuals aged 35 to 55 who value personalized service and are willing to invest in their health

Competitor analysis reveals that there are no other fitness centers in our city offering the same level of luxury and exclusivity

We plan to differentiate ourselves by offering VIP amenities, personalized training programs and exclusive member events

We have secured a 10,000 square foot space in a prime location, featuring high-end finishes and top-of-the-line fitness equipment

The fitness center will include dedicated areas for cardio, strength training, group exercise classes and a spa-like relaxation area

We will hire certified personal trainers, nutritionists and spa professionals to provide a comprehensive wellness experience for our members

We will leverage digital marketing strategies, such as targeted online advertising and influencer partnerships to reach our affluent target market

Exclusive membership events and collaborations with luxury brands will create buzz and attract high-profile individuals

We will offer personalized consultations and complimentary services to prospective members to showcase the unique value of our fitness center

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How to Create a Flawless Gym Business Plan

Your gym business plan is your roadmap to success. It guides you on your journey, helps you to make better decisions, and attracts potential angel investors to your business. Creating a business plan is a process. It’s easy to think of your business plan as one single document that you build and then you’re done. But, your business plan evolves and changes with you; it’s not a static checklist. 

Whether you’re starting a new small business or expanding an existing one, a business plan sets the foundation for success.

A great gym involves more than fitness equipment. Setting up a gym is a big task which is why you want to give yourself the best opportunity to succeed. All stages of your business plan are equally important and essential for the final steps. In this article, we try to understand the core elements of a gym business plan and how you can craft a business plan for your fitness business. 

• What is a gym business plan? 
• Why do you need a fitness center business plan?
• 8 steps to create a great gym business plan 

What is a Gym Business Plan? 

Before we dive into how to create your business plan, let’s start at the beginning. So, what is a gym business plan? Well, it’s a document that tells the reader who you are as a business and a realistic idea of where the business is heading. At a basic level, your business plan answers the following questions: 

• How does your business work?
• How are you going to succeed?
• What steps do you need to take to succeed?

Research shows that entrepreneurs who write formal business plans are more likely to succeed . Business owners seeking external financial support are also more likely to commit their thoughts to a formal business plan. With a new business, it’s beneficial to pull your ideas into focus and put pen to paper. 

The 6 Crucial Steps to Opening a Gym or Studio

Why do you need a fitness center business plan .

The main aim of your gym business plan is to create a blueprint for your business. For instance, if a potential investor were to read your business plan, they would understand how your gym will progress and succeed in the future. Your business plan also helps you to identify fresh opportunities and see gaps in your current business model or setup. Depending on where your business is, a business plan can be dual-purpose. Here’s why you need a business plan from day one. 

1. Test Your Business Idea 

Starting a fitness business is by no means easy. So, you have an idea, and you think it could be a winner. But you can’t always go out and test that idea. A business plan allows you to feasibly test that idea without actually starting the business. Working through your idea and creating a business plan allows you to break down numbers, analyze the market and competitors, and save you a lot of time in the long run. In the early stages, it’s a good idea to work through your idea and create a business plan. The more knowledge you have about your business, industry, and potential customers, the better you can see if your business idea could be a success. 

2. Attracts Investors and Secure Funding 

If you want to attract investors, you need a business plan. Most businesses need to secure funding and seek outside financial support. A thorough business plan helps you to obtain startup capital and funding for your new gym business. Even established businesses often need extra funding for expansion and business growth. Potential investors and finance companies will need concrete numbers with facts and figures to move forward with your business. Without a business plan, there is little to no chance of getting funding from investors, banks, or other external financial institutions. 

Read More: How to Get Financing For Your Gym

3. achieve short-term and long-term goals .

It’s great to have both short-term and long-term goals in mind, but it’s important to go a step further. A good business plan will contain detailed strategies on how you intend to achieve these goals. It could involve your business model, equipment plans, hiring strategies, and marketing efforts. Think about everything that you need to do to achieve your goals. Most businesses tend to have overarching business goals that are supported by smaller goals. It’s crucial that your business plan maps out your strategies for achieving your goals. Because goals and strategies can shift, as your business evolves, you can update your business plan as necessary. 

4. Make business planning manageable 

A business plan is important for both new and established businesses. Firstly, a business plan gives you a higher chance of success. Budgeting, market analysis, and planning will set the foundation for a smoother beginning. When you have set out your goals and strategies to help you achieve them, you can implement what you need to progress. This whole process helps to make business planning more manageable and effective. A great business plan helps you to manage your business, monitor, and assess your progress over time. 

Chris Cooper, a gym owner, author, and the founder of the Two Brain Business offers expert insight into the proven formula for a successful fitness business . In an episode on The Fitness Founders Podcast, he talks about how gyms were forced to rethink their business models during the COVID-19 crisis and where fitness operators should spend their time and money to be successful. 

Read More: How ABC Glofox Can Boost Your Business

8 steps to create a great gym business plan .

Developing a business plan is an organized process where you go through specific steps to achieve a final result. To start, think about where you are now and where you want to be. This will help you get into the right mindset when writing your business plan. There will be many times when you will refer to your business plan to help you make a decision. So, the more information you have, the better. You will need to dig deep into your business idea, future finances, competitors, and fitness industry to help you collate the information together. By following these eight steps, you can begin to cover all the different aspects of your health club and start building a great gym business plan template. 

1. Executive Summary 

The executive summary is always at the top of the business plan. It should be an attention-grabbing business pitch that’s short and concise, yet interesting. You will continue to flesh out the points from your executive summary throughout the document. But this first section should be very clear and engaging. Although the executive summary is the first document in the business plan, it can be easier to write it at the end. Keep in mind what it should include so that you answer your own questions as you write your business plan. The executive summary should explain: 

• Who – who you are and what you offer. 
• Why – what you hope to accomplish. 
• How –  how you are going to get there, 

2. Company Overview 

The company overview is a more detailed description of your business. You go beyond talking about who you are and delve into the type of clientele you plan on serving, how your business stands out from the competition, and the goals of your business. Because gym business models can differ, now is a good time to explain how you will run your business in more detail. Your executive summary states your mission statement and explains your thoughts at a high level. As you go through your business plan, you have the opportunity to expand and build on your thinking to showcase your business. Your company overview can include: 

• Expand on the purpose of your business. 
• Business model and structure.
• Products and services you offer. 
• Target market research.  
• Founding story. 
• Legal structure. 

3. Industry Analysis 

The industry or market analysis is where you investigate the local market. Think about your niche, current trends in the market, and how your business aligns with market demand. You’re looking to evaluate the fit of your business in today’s market. Try to include some facts and statistics about your industry and the future of the market. For example, a gym looking to obtain funding for expansion into online fitness would include trends and statistics on the rapid acceleration of digital fitness and where the market is headed in the future. 

4. Customer Analysis 

Within the gym industry, there are various niches and audience segments. Even within one business, you can have multiple target audience personas. The customer base you choose to target will have a big impact on your business, the types of services you offer, and how you market yourself. Start by breaking your target customers down by the following: 

• Demographics – age, gender, income level, occupation, location, and education, etc.   
• Psychographics – needs, interests, opinions, beliefs, and values, etc.  

5. Competitor Analysis 

A competitor analysis investigates businesses that are direct competitors to you. These are the gyms that offer a similar service in your niche. Although you can mention indirect competitors, this section is mainly for a detailed analysis of your direct competitors. Depending on your business type, you could have both in-person competitors as well as digital-only competitors. Although it may be impossible to find out everything about a competitor, you can usually get a clear idea from your research. Break down each of your competitors into the following: 

• Services and products they offer 
• Target audience 
• Pricing and business model 
• Strengths and weaknesses 

6. Marketing Strategy 

The marketing section of your business plan is the place to explain everything you plan to do to get your services in front of your target audience. Include your strategy, projected startup costs, and consider who will be handling the marketing efforts of the business. Your marketing strategy can include: 

• Social media marketing 
• Advertising 
• Email marketing 
• Referral program 
• Sponsorships
• Partnerships 

7. Management Team 

Ideally, you and your team members have fitness experience within your niche. This section is a great place to highlight the skills, experience, and expertise of your management team. By doing this, it helps to show how specific team members will help you to achieve success. Lay out key members of your team. This doesn’t need to be limited to your fitness experts, but other experts who will guide your business like marketing and sales managers, customer service, and maintenance personnel. How you structure your business and the type of compensation and benefits you offer will help you to attract and retain high-quality talent over time. 

8. Financial Plan 

Depending on where you are with your business, your financial plan can include current financials for the most recent year and future projections. Your projected revenue should be based on facts and solid research with supporting numbers. The financial plan can include a five-year projection with detailed breakdowns of monthly and annual earnings. Think about your income, cash flow, costs, and outgoings. Your finances are the backbone of your business, so it’s important to be as thorough as possible. 

In Summary 

Starting a business is hard and comes with its own set of challenges. A good business plan gives you a point of reference to help you navigate your business. Whether you’re looking to expand your gym or start from scratch, a business plan covers all aspects of your gym so that you have every opportunity to succeed. While you may face some unforeseen issues, a business plan helps you to identify potential problems as much as possible. Your business plan isn’t a static document set in stone, instead, it can serve as a guide to growth and your future success through changing times. 

If you’re looking for a fitness business platform that can help you create a fitness franchise that will stand the test of time, ABC Glofox is the platform for you. Along with reducing your admin time by 20%, the ABC Glofox platform, on average doubles user revenue in just 18 months.

If you’re ready to take the next step in growing your fitness business, book a call with a member of our team today.

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Gym and Fitness Center Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Fitness and Wellness » Gym House

Are you about starting a gym or fitness center? If YES, here’s a complete sample gym or fitness center business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a gym/fitness center . We also took it further by analyzing and drafting a sample gym/fitness center marketing plan template backed up by actionable guerrilla marketing ideas for gym/fitness centers. So let’s proceed to the business planning section.

If you very much agree with the saying that goes ‘ health is wealth’, then you may also very well agree that one of the ways of staying healthy is by keeping fit and having a good BMI.

It is very important to not be complacent when the issue of staying fit comes to fore. This is one of the reasons why there has been the craze for fitness lately all over the globe. Those who are particular about staying fit know that it is a part of life

In the united states of America for instance; the rate at which folks get obese have continued to be an alarming thing. This is no thanks to the junk type of diet that these folks subject themselves to.

However, truth is that one can curb being obese and even totally eradicate those unwanted fats in the body by simply enrolling in a gym and eating healthy. This is one of the sole aims which those who are in the gym business try to pass across.

Starting a gym is a very interesting and profitable venture. This is because much more than wanting to help other people realize their weight goals, you also can keep and stay fit always. Below is a sample Gym business plan that you can effectively use to write yours.

A Sample Gym & Fitness Center Business Plan Template

1. Industry Overview

Gym business is gaining more grounds in recent times as it was in the 20th century. People are now more aware of the immeasurable benefits they stand to gain when they enroll in a gym. It is now obvious to a myriad of people that they can stay healthy, improve their lifestyle and live longer if they exercised regularly.

Statistics has it that there is a steady increase in the number of people that enroll in gyms and the fact that gym facilities is now closer to residential areas make this possible. In order words, with the increase in the number of people that enroll in gyms, comes the increase in the revenue generated by gyms.

Some people enroll in gyms not because they don’t have the money to purchase some of the basic gym equipment , but because exercising regularly requires discipline and that is part of what they stand to get when they enroll in a gym with an instructor at hand.

Loads of factors are responsible for the springing up of gyms in various locations in the United States of America; chief amongst them is the rise in the number of obese people. Being obese is a risk to one’s health, which is why obese people who thoroughly want to stay healthy and fit enroll in gyms that are close to them.

Different people visit gyms and fitness centers for various reasons. Some people register in the gym basically to shed some weight through proper exercising, whilst others go to the gym to train and increase their biceps (muscles) i.e. body building and other enroll in gym for cardio sessions et al.

Researchers, engineers, health and fitness experts are always improvising and inventing fitness equipment that can help people and gym owners achieve their aims.

Although gym equipment can be expensive, but the truth is that most of the equipment last longer if they are well utilized. Aside from the fact that they last longer, acquiring any gym equipment is an investment that is worth the while.

Starting a gym business in the United States of America is less stressful; it requires enough cash to equip the gym facility to meet the standard expected by gym users. As a matter of fact, building a swimming pool around the gym facility is one of the factors that could attract clients to enroll in gyms.

The gym industry is not going to go out of fashion anytime soon, but rather the number of people that enroll in gyms will continue to be on the increase and that of course will translate to more monies for gym owners.

2. Executive Summary

Fit as Fiddle Gym and Fitness Club is a company that is in the business of ensuring that people stay fit by exercising regularly and maintain healthy lifestyle. We are going to be located at 135 E John Carpenter 1400 Irving, Texas United States of America.

We are able to secure a standard facility along the road in the heart of the city. The facility for our gym and fitness club has a standard Olympic size swimming pool. We are going to services the whole of the community as well as visitors and travelers

Fit as Fiddle Gym and Fitness Club is going to become the number one family-focused gym and fitness in the whole of Irving, Texas, and we will work hard to build our facility to match the needs of the average family in Texas. Our gym facility has enough parking spaces to accommodate more than the numbers of customers we will accommodate per time.

Our facility will be equipped with modern technology, and we will install large TV screens close to cardiovascular equipment and treadmills, so as to help our clients stay entertained whilst they engage in their exercise.

We will work towards ensuring that we provide our clients /members with a daily program of exercise and diet that perfectly suit their lifestyle and also to help them achieve their desired results and to help them create lasting healthy habits that will last them for life.

One of our major goals of starting Fit as Fiddle Gym and Fitness Club is to encourage families in Irving, Texas, to cultivate the habit of regularly exercising and to stay healthy. Our gym facility is specifically designed and built to take care of adults and children, we have active childcare services for toddlers and we have a membership package that is highly discounted for families that enrolled in our gym.

We are quite aware that one of the reasons why some parents may not want to enroll in gyms is the reason that they may not have who to take care of their children whilst they are away in the gym.

Part of our strategies of encourage families to enroll in our gyms is to ensure that whenever these guardians come with children, their children will be well treated and entertained, so much so that they will be the ones reminding their parents to go to gym next time.

Fit as Fiddle Gym and Fitness Club will be open 24 hours in a day and seven days in a week, in order for us to be able to accommodate people with different time preference. This is why we have made provisions to recruit enough workers and to run shifts amongst our workforce. We will go out of our way to acquire standard cardiovascular and weight training equipment for our gym.

We will run a fitness club that will help members who want to lose weight to achieve their desire without little stress. We have a weight management consultant who will work with individual based on customized fitness and nutrition needs.

Fit as Fiddle Gym and Fitness Club is privately owned by the renowned health and fitness coach Arnold Quest and Family.

Arnold quest has well over 15 years of experience as a leading health and fitness coach in the United States of America. He wants to start Fit as Fiddle Gym and Fitness Club because of his desire to see families enroll in gym and exercise together.

3. Our Products and Services

Fit as Fiddles Gym and Fitness Club is in business to provide all round health and fitness services to the residence of Irving, Texas, which is why we have been able to put up a facility that can help us achieve the goal. We are optimistic that everyone who enrolled in our gym and fitness club will definitely derive huge value for their money. These are the services and amenities that will be made available to our clients;

• Personal Training
• Group Fitness Classes
• Yoga Classes
• Pilates (full body walkout)
• Spinning Classes
• Weight Management
• Kinesis Station
• Nutrition Counseling
• Childcare / Daycare
• Full Locker Room Services
• Physical Therapy
• Internet Café
• Sports shop (sale of sportswear, towel, shampoos et al)
• Comprehensive fitness assessment
• Full gym membership

4. Our Mission and Vision Statement

• Our Vision is to contribute our quota to encourage families and residence in Irving, Texas, to engage in the regular exercising of their bodies, so as to enable them stay healthy.
• The mission of Fit as Fiddle Gym and Fitness Club is to build a world class gym and fitness club in Irving, Texas, where residents can comfortably train for health and for fitness; a place where residents can connect whilst achieving their health goals.

Our Business Structure

Fit as Fiddle Gym and Fitness Club is in business to become the leading family gym facility in the whole of Irving, Texas, and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal. We will ensure that we recruit only the best hands that can help us achieve all that we are set to achieve.

Our business will not be built only for the purpose of giving our members / customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees.

We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Gym Manager (Owner)
• Accountant / Cashier
• Marketing Officer
• Exercise Physiologists
• Trainers (5)
• Training Assistants (10)
• Juice bar Manager
• Childcare Assistant

5. Job Roles and Responsibilities

Manager (Owner):

• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for recruitment
• Responsible for payment of salaries
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for managing the daily activities in the hotel
• Ensures that the facility is in tip top shape and conducive enough to welcome customers
• Interfaces with vendors
• Prepares budget and reports for the organization
• Responsible for Training and Development in the organization
• Handles procurement
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members

  Training Instructors (5)

• Creates training rosters for members
• Assists members during exercise session
• Guides members on how to make use of gym and fitness equipment

Marketing Officer (2)

• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information.
• Represents the company in strategic meetings
• Helps increase sales and growth for the company
• Manages the company’s CRM system
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al

Juice Bar Manager:

• Interacts with customers, take orders for drinks
• Plans and presents bar menu.
• Mixes ingredients to prepare cocktails and other drinks.
• Mixes drinks, cocktails and other bar beverages as ordered and in compliance with gym’s standard drink recipes.
• Serves fruit juice to guests.
• Assesses customers’ needs and preferences and make recommendations
• Makes lists of supplies in conjunction with the management
• Prepares inventory or purchase requisitions as needed to replenish supplies.
• Ensures that the assigned juice bar area is fully equipped with tools and products needed for mixing beverages and serving guests.

Accountant / Cashier:

• Handles all financial transaction on behalf of the company
• Collects payment for drinks served and balance all receipts
• Prepares financial report at the end of every working week
• Interfaces with our bankers
• Responsible for payment of tax, levies and utility bills
• Handles any other duty as assigned by the manager

  Exercise Physiologist

• Responsible for evaluating, researching, and provide advice on coaching.
• Responsible for training
• Engages in recovery practices in all areas of exercise and rehabilitation
• Provides timely information and support on injury prevention, technique analysis, and nutrition.

Cleaners (3):

• Responsible for cleaning in and around the gym facility
• Cleans up after customers and clean work area.
• Clears ashtrays as and when required.
• Washes glassware and utensils after each use.
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the restaurant manager

6. SWOT Analysis

Fit as Fiddle Gym and Fitness Club is in business to help its clients achieve their health and fitness goals and at the same time to make profit.

We are aware that there is competition in the gym and fitness industry which is why we took out time to conduct an effective SWOT Analysis, as stated in our gym and fitness center marketing plan; before investing our hard earned money.

We know that if we get things right before starting our gym and fitness club, we will not have to struggle before attracting loyal clients and building our membership base to a level where we can easily breakeven. We hired the services of Mr. Emmanuel Bright, an HR and Business consultant to help us conduct SWOT analysis for our company and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Fit as Fiddle Gym and Fitness Club, Irving, Texas;

One of the obvious strength that will definitely stand as a plus for Fit as Fiddle Gym and Fitness Club is the fact that our facility is centrally located in a densely populated – residential area in Irving, Texas; our location is in fact one of our major strength.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our gym and lastly our membership package is one of the best that anybody living in Texas can get; it is cheap and affordable.

Having critically looked into our Business model , we were able to identify two major weaknesses. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing gyms in Texas when it comes to acquiring latest gym equipment and generating the needed hypes that can drive traffic towards our facility.

• Opportunities:

We are centrally located in one of the busiest areas in Irving, Texas, and we are open to all the available opportunities that the city has to offer. We also run a 24 hours, 7 days a week gym and fitness club; thus giving us the advantage to leverage on any available opportunity.

Some of the threats that are likely going to confront Fit as Fiddle Gym and Fitness Club is unfavorable government policies, demographic/social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our gym and fitness club is located.

7. MARKET ANALYSIS

• Market Trends

The trend in the gym and fitness industry is such that if a gym is well positioned in a residential area or a place where people can easily access without much stress, there is the likelihood that the gym will enjoy high patronage. Just like in other business venture, the owner of gyms and fitness clubs are always looking for ways to increase their market share; they go as far as signing deals with high schools and also offer home services.

What they do is that they offer pro bono services for a period of time, and then thereafter introduce a fee gradually and before too long they would have successfully converted some of the people that benefited from their pro bono services to loyal members.

It is common trend that as gyms grow, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people.

Little wonder some gyms now have juice bars within their facility to encourage people towards healthy drinking. In order words, it is very important for gyms to continue to improvise if they want to grow their business and generate their target revenues.

8. Our Target Market

The target market for gyms cuts across people of different walks of life. The fact that people register in gyms and fitness clubs for various reasons makes marketing the business interesting. The target market for gym and fitness centers can be categorized into three various groups.

The first group is the people who are looking towards shedding some weight through proper exercising and under the guidance of a qualified instructor.

The other group of people are those who are interested in building their biceps (body building), and the last group of people are those who just want to enroll for cardio sessions under the watchful eyes of a qualified trainer. These sessions are a combination of light weights, treadmills and bikes.

Fit as Fiddle Gym and Fitness Club will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our gym and fitness club to;

• Corporate Executives
• Business People
• Sportsmen and Sportswomen
• Young Couples

Our Competitive Advantage

Fit as Fiddle Gym and Fitness Club is centrally located in a densely populated – residential area in Irving, Texas; this is obviously going to give us an edge amongst our competitors.

We can confidently say that the location of our gym will definitely count as a positive for us amongst any competitor that might start a gym and fitness business in same location where ours is located. We will continue to work hard to ensure continuous improvement in our facility and service delivery. As a matter of fact, our services will be second to none in Texas.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Fit as Fiddle Gym and Fitness Club will generate income from the following service offerings;

• Childcare/Daycare

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. It would be hard to create a sales forecast with a newly opened business like gym and fitness club. This is simply because the statistics that will be provided will be on a short term basis.

Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.

We expect to register a minimum of 1,000 active members within our fits year of operations and then in subsequent year we will grow our membership. Below are the sales projection for Fit as Fiddle Gym and Fitness Club, it is based on the location of our facility and the services and products that we will be offering to our clients (members);

• First Year-: $200,000
• Second Year-: $450,000
• Third Year-: $700,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our gym facility.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization.

The truth is that all that we do will be geared towards creating new market channels, increasing sales and increase our market share. We will leverage on improving on our services and facility to ensure that we win new clients and retain old members.

At Fit as Fiddle Gym and Fitness Club, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price. As part of our sales and marketing strategies, we will pay attention to the promotion of our gym so as to attract people to enroll and become members of our gym.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families. Parts of the marketing and sales strategies that we will adopt are;

• Open our gym and fitness club with a big party in the neighborhood.
• Advertise our gym and fitness club on national dailies, local TV stations and local radio station
• Promote our gym and fitness club online via our official website and all available social media platforms
• Continuously Improve the performance of our brands
• Hire the services of experts to make our brands the first choice for people in Irving, Texas
• Deliver consistent customer experiences to all our members; making our first impression count positively to those making use of our gym facility for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our gym and fitness club
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places
• Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family.
• Engage on road shows within our neighborhood to create awareness for our gym and fitness club.

11. Publicity and Advertising Strategy

Fit as Fiddle Gym and Fitness Club is in Irving for serious business, which is why we have identified key platforms that will enable us achieve our goal of promoting and advertising our business so as to attract the crop of people that we designed our business for.

We have been able to enter into alliance with key stakeholders in Irving, Texas to help us use their good will to promote our business.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our gym and fitness club. Here are the platforms we intend leveraging on to promote and advertise Sean and Sharon Hotel, Las Vegas;

• Encourage our loyal members to help us use Word of Mouth mode of advertisement (referrals)
• Advertise our gym and fitness club in sports magazines, local newspaper, local TV stations and local radio station
• Promote our gym and fitness club online via our official website
• List our gym and fitness club on local directories (yellow pages)
• Sponsor relevant community sport events
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our Bill Boards on strategic locations
• Direct coupon mailing approach to introduce our gym and fitness club to residence
• Engage in road show from time to time to create awareness of our gym and fitness club in the residential areas around our facility
• Distribute our fliers and handbills in target areas

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors charge their members in Irving, TX.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available to clients who want to make payment / register for our gym program;

• Payment by cash
• Payment by check
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty. These are the types of exercise equipment that we will make available in our gym and fitness center;

• Resistance bands
• Weight machines
• Flexion machines
• Pull-up bars
• Weight training
• Elliptical trainer
• Street Strider (elliptical cross trainer on wheels)
• Exercise machine
• Kettle bell
• Fitness (biology)
• Hojo undō
• Pull-up bar
• Medicine balls
• Boxing Gear
• Gym flooring
• Cable Attachments
• Weight plates
• Wearable items as proper footgear, gloves, and hydration packs.
• Filing Cabinets
• Notice board
• Employee Uniform

13. Startup Expenditure (Budget)

This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in Irving, Texas: $750.
• Legal expenses for obtaining licenses and permits: $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
• Cost for hiring Consultant – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the gym: $80,000.
• Cost for facility remodeling – $50,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for Start-up inventory – $15,000
• Storage hardware (bins, utensil rack, shelves, glasses et al) – $1,720
• Cost for acquiring gym equipment – $200,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The cost of Launching a Website: $600
• The cost for our grand opening party: $1,500
• Miscellaneous: $5,000

We would need an estimate of $3.6 million to successfully launch our gym and fitness club in Irwin, Texas. It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a gym and also the sophistication of the technology used in gyms. Also, the supplies would cost a bit more because of the regular demand for it.

Generating Funding/Startup Capital for Fit as Fiddle Gym and Fitness Club

Fit as Fiddle Gym and Fitness Club is a family business and it will be financed by the owner who is also the gym manager. These are the areas where we intend sourcing for fund for Fit as Fiddle Gym and Fitness Club;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from family members and friends (soft loans and gifts et al)
• Generate a larger chunk of the startup capital from the banks (loan facility).

14. Sustainability and Expansion Strategy

We are in business to make profits and to build a popular gym and fitness brand in Irvin, Texas, hence we must do all it takes to grow the business and to ensure that the business survives generation after generation.

Part of the plans we have put in place to sustain our business is to ensure that we continue to deliver quality services, acquire latest gym and fitness equipment and improvise on better and cheaper packages four members and intended members.

Our workers will sure continue to enjoy working with us because we will deliberately make it our work environment very conducive and accommodating.

Furthermore, we are quite aware that our customers are key components to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in diversifying our services; expand our product and service offerings once the need arises.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed gym and fitness equipment , electronic appliances, office appliances and suppliers: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress

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Gym Business Plan Template [Updated 2024]

Gym Business Plan

If you want to start a gym or fitness center or expand your current gym business, you need a business plan.

The following sample fitness center business plan gives you the key elements to include in a winning business plan for a gym.

You can download our Gym Business Plan Template (including a full, customizable financial model) to your computer here.

Gym Business Plan Example

Below are links to each of the key sections of a solid gym business plan:

• Executive Summary – The executive summary is a brief overview of your gym, including your company’s mission statement, target market, objectives, and goals. If you are seeking potential investors, it is important to make a good first impression with this section.
• Company Overview – The company overview provides an overview of your company, including its history, legal structure, business model, and ownership structure.
• Industry Analysis – Conducting an industry analysis is critical to understanding the market opportunity for your business. This section should include a description of the fitness industry, its size, growth potential, and key players.
• Customer Analysis – This section of your fitness business plan should describe your target customers, including their demographics, needs, and fitness habits.

Download our Gym Business Plan Template and learn how to start a gym business plan.

• Competitive Analysis – Conducting a competitive analysis is essential to understanding the landscape of the market you are entering. This section should include an overview of your direct and indirect competitors, their market share, their strengths and weaknesses, along with your competitive advantage and unique selling point.
• Marketing Plan – Your marketing plan should describe the marketing strategies you plan to use for reaching your target audience. This section should include your pricing strategy, membership fees, advertising and promotional strategies.
• Operations Plan – In the operations plan, you should describe your fitness center, exercise equipment and fitness classes, as well as your personal trainers and their qualifications.
• Management Team – This section of your gym business plan should describe the experience and qualifications of your management team.
• Financial Plan – The financial plan should include your financial projections (income statement, balance sheet and cash flow statement), as well as how you plan to secure funding such as bank loans.

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Gym Business Plan Sample

How can integrating fitness technology help transform your gym

We live in a digitalised era where technology is evolving. What was cutting edge technology a few years ago, now is an everyday commodity. Technology has even made its way into the fitness world. From wearables that track our activity to smartphone apps that tell us what workouts to do and when. This is why it's important to consider the latest fitness technology as part of a fully integrated fitness tech ecosystem.

Wearable fitness technologies

Wearable fitness technologies are becoming a new norm. For example I know more people who own a wearable than those who don't. So it didn't shock me when I saw that the Global Wearable Technology Market is valued at approximately USD 28 billion in 2019 . The trend is not stopping anytime soon, as it's predicted to continue to grow by 15.51 per cent in the next six years .

Wearable tech or 'wearables' are electronic devices that are worn as an accessory. They track users' physical activity, such as steps taken, calories burned or even workout intensity . So, wearables contain a wealth of data about their users activities and overall health condition. The most common wearable fitness technologies are fitness trackers and smartwatches . But what's the difference you may ask?

Fitness trackers are intended to help their users understand their daily activity. They allow users to measure how long they train for, their average heart rate and how long they've been sat down for. Users can sync their fitness tracker with another device to see any patterns or trends in their activities. They range in models from the most basic ones like a belt or shoe clip to wristbands or bracelets. The most common fitness tracking tech is Fitbit with 16 million devices sold worldwide as of 2019 .

Smartwatches are devices that can be synced with users' smartphones, whether it be an iPhone or an Android. Users can check their notifications without having to pick up their phones. What's more, the majority of them also offer the same capabilities as fitness trackers. Members can track their sleep pattern, active time or track heart rate. The models available depending on the user';s phone model. With 7.6 million worldwide shipments , Apple Watch is the most sought after fitness technology for iOS. Samsung is behind Apple with 2 million shipments of wearables .

Why is it important to integrate fitness technology with your gym?

Your members are results-oriented, if they don't see results, they can become demotivated and leave . To keep them motivated you need a fitness tech that will track their progress for them. These small devices know their users better than the users know themselves. This is why you shouldn't underestimate their power.

Wearable fitness technology tracks members' workout progress, monitors their heart rate and provides a post-workout summary. This will not only hold the members accountable but also give an insight into their fitness journey. This makes it that much easier to create a tailored fitness plan for them that will guarantee results. As members begin to see results, they become more involved in their fitness and are more likely to become loyal to your facility.

UFIT Personal Training, New Jersey, wasted no time at the opportunity of using wearable technology at the studio . "My clients definitely feel more accountable when wearing a heart rate monitor or other forms of wearable technology. This is especially true when they are doing workouts on their own. The technology helps them keep track of their progress.” - Shawn Potocki, UFIT owner.

Hard work...then smiles!! Patti Lyons Megan Lee Laine Ivan Santoro Posted by UFIT Personal Training on  Sunday, 22 December 2019

Main takeaway

As you can see wearable technology is here to stay. So, to digitally transform your gym do consider introducing fitness technology at your facility. It can help you stay ahead of the game, and take your business to the next level.

Smartphones and your club app

Whether an Apple or an Android it doesn't matter, we all own a smartphone which does a million things for us. If the phone can't do it, there is an app for it . This is why smartphones made it to our list. Some of your members may not be keen on splashing out a couple of hundred quid on the latest wearable fitness technology. But, they may have their smartphone and that's enough if you know how to use them.

How can mobile apps digitally transform your gym?

To stay on track on their fitness journey members can use the MyFitnessPal app. This app allows members to input the food they ate each day to keep track of their calorie intake. What's more, they can input the activities they did each day. The app then calculates how many calories they should be eating to achieve their goal. This will help members understand their eating habits and understand the basic food nutrition.

Don't forget about your club and your club's app. If the last year has taught us anything is that a club needs an app to prosper . Having members download and engage with your club's app will give you valuable insight. You will be able to market new services and keep your members up to date with club news.

Perfect Gym mobile app makes it easy to track workouts, their goals as well as class attendance and purchase history . With this information you will be able to optimise your member experience to ensure members stay loyal to your club.

Club Towers understands the link between customer satisfaction and retention . Happy customers are less likely to churn. Perfect Gym three-in-one integrated solution offers a unified member portal, mobile app and operating system. With this solution, Club Towers is able to send out personalised and tailored messages to their customers. They can also send reminders about upcoming events and classes. Such fitness tech strengthens the bond between members and Club Towers.

Integrating smartphones and apps to your business plan can help you gain a better understanding of your members. It will give you a glimpse into their lives which otherwise may be hard. What's more, automated personalised messages can help you build a relationship with your members. This relationship can be the deciding factor between a member leaving or staying.

Look into the Internet of Things fitness

The Internet of things (IoT for short) redefines how devices and people interact and connect with each other. It technologically enhances fitness equipment to help members get the most out of their workout. Generally speaking, every type of exercise equipment has a smart version, from jump ropes to treadmills .

IoT is a hot trend that is gaining in popularity. Members' workout expectations are growing, as is their disposable income. So, the fitness industry is experiencing a shift towards more digitised fitness. In just 3 years the number of IoT health and fitness units sold have doubled .

The real-time analysis of your members' workouts can make your fitness facility stand out amongst the competition. It will help you optimise your members' workout, helping them achieve their goals quicker. The initial cost of smart fitness technology may be high, but long term benefits such as reducing staff.

What benefits can IoT bring to your business?

A studio in Moscow has introduced Pendex machines in their facility. Pendex fitness tech offers smart solutions that bridge innovation and fitness. Offering 12 different machines with sensors, AI-powered data processing units, mobile apps for coaches and customers.

Pendex is able to remember members by name, offering a more personalised approach even though it's fitness equipment. The fitness technology also offers tailored-made training programs. The biomechanical diagnostics and feedback-led training allow the machine to correct specific imbalances. Thanks to Pendex the Moscow studio is able to have one instructor supervise 20 personal training sessions per hour.

PENDEX | Simply Ingenious from Leisure Media on Vimeo .

Introducing fitness technology like Pendex will come with a high cost. But, looking at the long term investment, it becomes clear that it will turn into profit. This is due to the sheer number of members you'll be able to serve at the same time and the quality of the exercise you will be able to offer.

Artificial intelligence is the new norm

Artificial intelligence (AI) refers to technology that is capable of processing information like humans . AI can range from simple customer tasks like class bookings, automated messages to more advanced settings like churn analysis. Machine learning is an integral part of AI. It is capable of analysing real data and learning from it, helping you run your facility better.

Why should you incorporate AI into your fitness facility?

Wearables are a great way of gaining insight into your members' lifestyles. But in reality, there is a wealth of information available to you at your fingertips if you have the right gym management software. Perfect Gym Solutions will help you gather accurate member data and with machine learning analyse it for you, producing easy to read raptors. With Perfect Gym you will be able to increase retention, reduce member churn and transform member data into actionable insight .

To digitally transform your fitness facility you don't need to rely on external fitness technologies. You can also update your operating system to artificial intelligence which will optimise your fitness facility. It will give you the valuable data you didn't think you ever had. If you're interested in finding out more, request a demo and find out how Perfect Gym can digitally transform your facility.

Join the post-pandemic life with live-streamed classes

The pandemic has altered the way we work out. Many members have gotten used to working out from the comfort of their own home. It's estimated that “ 9 in 10 Americans who plan to return to the gym will continue at-home workouts ”. So, it wouldn't be such a crazy idea to offer live-streamed or on-demand classes along with standard memberships.

Using online platforms to build your club's social media presence by offering live-streamed or on-demand classes will help your club gain a wider audience . It will give users a feel for your gym, what the trainers are like and whether they can see themselves being part of your legacy. Publishing new content can create a buzz around your fitness facility, which can translate into more followers and members.

According to Global Market Insights, the Online Fitness Market has exceeded USD 5 billion in 2019 . What's more, the market is expected to see a 30 per cent growth in the next 5 years. This is no surprise when we look at how much online content there is from 9.79M subscribers to Yoga with Adriene on Youtube and Michelle Lewin 13.8 Instagram following . That's not all, 72 per cent of fitness facilities are now offering some form of online content to their members . 

What are the benefits of all-in-one streaming platform

“Most of the fitness studios and gyms that we talk to, if not all, have made it clear that their online business is not just a band aid solution...but is a long-term safety net for their offline businesses, with or without COVID” - PJ Taei, Founder of Unscreen . 

If you decide to offer live-stream or on-demand content keep in mind your members will want easy access to it. Using platforms like Youtube, Facebook or Vimeo will require a lot of communication from your side with links and class schedules. This can result in your communication being filtered as spam. 

Perfect Gym's streaming platform, PGTV , will make publishing content online easy. Having a dedicated platform will reduce the number of communications sent to the members. Members will also have easy access to pre-recorded or live-streamed classes directly through client portal or mobile app.

Digitally transforming your fitness facility can be easy. Catering to different member needs will show that your facility does care about their members. Not all members may return to your gym. By offering online content you are reaching out to them. This allows you to ensure that those who won't return still stay loyal to your fitness facility.

Virtual reality is gaining popularity

Virtual reality fitness is innovative technology that immerses users in a virtual workout environment . Depending on the experience chosen the member can be expected to throw punches or play an epic arena. The main benefit of introducing virtual reality to your fitness facility is that it will make working out fun. Members will immerse themselves in the virtual reality fitness tech and forget they are working out.

Virtual reality gym, is it even possible?

Black Box VR , is a virtual reality gym operating in 6 locations across the USA. Members can choose from virtual resistance training, HIIT, cardio and gaming workouts inside a VR castle defence experience. By integrating VR with gamification members get sucked into virtual reality and forget they are working out. This increases member engagement and leads to more visible results.

In the 21st century, the sky's the limit. Almost everything is possible, especially within the fitness industry. Virtual reality will definitely digitally transform your facility, making it stand out from your competitors. It will make working out fun, getting members to workout for longer and harder resulting in better results.

Les Mills - an example of a fully integrated ecosystem

All these elements are important on their own but when integrated together they take your club to another level.

If you're still not convinced have a look at Les Mills . Les Mills is an all-in-one fitness facility. They have clubs in 105 countries, offer at least four different apps, on-demand classes and IoT equipment. Since the pandemic they have stepped up their social media campaign, encouraging people from around the world to join their online classes. This has increased their presence and following, which is especially useful when some people are not planning on returning to gyms. By fully digitalising Les Mills has ensured that they will continue to be market leaders. 

Concluding thoughts

As a gym owner, you should consider digitally transforming your fitness facility. Technology is making its way into every aspect of our lives. It will also make its way into the fitness industry sooner or later. It's already slowly creeping in, so it's better to get ahead of the competition by digitally transforming your fitness facility now.

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• Sports Architecture

Smena Fitness Club / Za Bor Architects

• Curated by ArchDaily
• Architects: Za Bor Architects
• Area Area of this architecture project Area:  1291 m²
• Year Completion year of this architecture project Year:  2014
• Architects In Charge:  Pyotr Zaytsev, Arseniy Borisenko
• Furniture In The Lounge Zone:  chairs Arper, sofas Luxy
• Work Chairs:  Interstuhl, Movyis3, Everyis1, Solo Interiors
• Exercise Machines:  Lifefitness, Hammer Strength
• Flooring:  Swiff-Train
• City:  Moscow
• Country:  Russia
• Did you collaborate on this project?

Text description provided by the architects. Smena fitness center in the za bor architects portfolio is the third sports-related project and the first realize object of this type. A private client who turned to the bureau with this project, wanted to create a large stylish club with high quality equipment and original design. Reasonable prices, due to refusing from many side services offered by network clubs, were to become the main competitive advantage. Thus, an expressional dynamic design created by za bor architects, was meant to become one of the client-attracting factors, a kind of competitive edge of this club.

The client started to look for premises for the future club after the meeting and the project discussion. It took nearly half a year, since a large premises with high ceilings and good insulation was needed. As a result the choice was made in favor of the fourth floor of the Streletskaya Sloboda business center located in the reconstructed building of the former plant.

Time spent on search wasn't spent in vain – during this period the client managed to get a brand book which was developed by a well-known Russian design studio. Its recommendations preconditioned the color choice as well as the format of information and navigation signs in the club.

When designing the premises, the project architects Peter Zaytsev and Arseniy Borisenko, proceeded first of all from functional zoning. In general the fitness center is designed as a laconic space which is the background for dynamic broken volumes that symbolize in this project «dynamics» and «movement» as the quintessence of all sports and healthy lifestyle.

The functionality of various red volumes presupposes placing of locker rooms, coach rooms and other isolated spaces inside, as well as the division of zones according to noise level: in the two largest volumes located are a «silent» office block and a «noisy» hall with fitness cycles with a powerful audio system and constantly played rhythmic music.

One more feature of the club is cardiovascular machines zone. It is lifted 60 cm up in relation to the floor, so that the visitors, while working out, could see the street through the panoramic windows. Passers-by, in their turn, can see silhouettes in the fourth floor windows – thus the issue of the club promotion among the citizens is solved in a peculiar way.

Project gallery

Project location

Address: moscow, russia.

Materials and Tags

• Sustainability

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• How it works
• IHRSA Passport Program
• KLUBB SVERIGE MOBIL
• How it Works
• IHRSA PASSPORT PROGRAM

TrainAway is the official provider of the IHRSA Passport Program - a network between IHRSA partners enabling easy, discounted passes as a member of a IHRSA gym

TrainAway is the provider of KlubbSveriges KlubbSverige Mobil solution. We facilitate a digital network between member clubs of KlubbSverige, in order to let gym members get easy access to other gyms in the network.

We collaborate with BRP systems, which is one of the leading fitness software provider in the nordics. Do your gym operate with a BRP member app and do you want to learn more about our specific solutions for BRP partners? Follow the link below to learn more

Vi arbejder sammen med BRP Systems, som er nordens førende leverandør af fitness software. Har du en BRP app og vil lære mere om vores specifikke løsninger for BRP kunder, så følg linket herunder for at høre mere.

TrainAway » Gyms in Russia » Gyms in Moscow

Gyms in Moscow

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World Class Smolensky Passage is an incredible gym in the heart of Moscow. A multi-floor, top of the line gym space with more than 3000 m². The gym offers everything from cardio training, free weights, body building, crossfit, boxing and lounge area. World Class Smolensky Passage is located in the popular Arbat district in central Moscow. It’s right on top of the metro station Smolenskaya, making it easy to get to with public transportation. The fitness club is also only a 30 minute walk from the area around the Red Square, GUM and other major Moscow attractions.

The gym only contains state of the art equipment. Loads of cardio machines, every type of free weights or resistance training machine you want, crossfit area with funtional training, boxing rings and large stretching area. The club offers fantastic shower facilities as well with lockers included and also towel service. You can also find a large reception and lounge area where you can buy a variety of fitness food. The reception is manned during the entire opening hours.

Passes available

World Class Smolensky Passage can be accessed easily by buying a TrainAway day pass. Just show the gym pass in the reception and you will be ready to train within minutes. NOTE: To enter fitness clubs in Russia, you will have to bring your passport along with your pass in order to access the club.

Finding the Gym

World Class Smolensky Passage is located in the Arbat district in central Moscow. It’s just next to the metro station Smolenskaya, making it easy to get to with public transportation. The fitness club is just 30 minutes walk away from the Red Square.

Visit World Class World Class Smolensky Passage and experience an incredible fitness club that will make you come back for another workout. Luckily, this is easily done with a day or a week pass from TrainAway.

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Moscow is the capital and most populous city of Russia, with 13.2 million residents within the city limits and 17 million within the urban area. Moscow is also one of Russia’s two federal cities, along with Saint Petersburg. The city is located on the Moscow River in the Central Federal District of European Russia. Moscow is the northernmost and coldest megacity and metropolis on Earth. It is home to the Ostankino Tower , the tallest freestanding structure in Europe; the Federation Tower, the second-tallest skyscraper in Europe; and the Moscow International Business Center. The city is well known for its architecture, particularly its historic buildings such as Saint Basil’s Cathedral with its colourful architectural style. The Red Square is also a well-known place, as both the Kremlin and Lenin’s mausoleum are located there.

Fitness Clubs in Moscow

When it comes to getting a workout in Moscow, you won’t have a problem finding a gym. Numerous gyms are located in each district, and they all have a wide variety of fitness facilities. This means you can find gyms with both large weights areas and the newest cardio machines. Clubs like World Class also have pools, sauna and tanning beds available.  Top workout programs include everything from dance aerobic classes to muscle exercises.

Gym membership here is changing as more people are looking for pay as you go gym access in Moscow. As a result, there are numerous gyms in Moscow offering day passes and one-off access, such as World Class. Therefore there are numerous gyms for travelers in Moscow .

Planning to visit other places in Russia? Find gyms in Russia

The Blog – Step Inside the TrainAway Universe

Tips for staying healthy while you travel? Inspiring stories from fitness people and world travelers? News and insights on TrainAway partner gyms? We’ve got it all on the TrainAway blog. Go behind the scenes and get a feel for the TrainAway brand and at the same time get inspired for how to stay healthy and active on your next trip.

Whether it’s new destinations with gym day pass access, in-depth insights into some of our amazing partner gyms across the world, or just how to make sure that you take the time to keep up with your workouts on your next adventure or business trip, the TrainAway blog has you covered.

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• Gyms near Arbat Street Moscow
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• Gyms near Christ the Saviour Cathedral Moscow
• Gyms near Gorky Park Moscow
• Gyms near GUM Moscow
• Gyms near Pushkin Museum Moscow
• Gyms near Saint Basil’s Cathedral Moscow
• Gyms near the Kremlin Moscow
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Physical Fitness Gym Business Plan

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Ladies Only Fitness

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

There should be a place where women can work out without worrying about behavior of men. Women know why. 

Ladies Only Fitness’ focus is the urban professional woman who has a very active life and very little time to spend on fitness.  We also focus on young mothers who are looking for a fitness environment that is focused on their unique needs.

Mapleton is a city on the move. The population has grown by 10% each year for the past three years. The current population of Mapleton is 600,000.

Most importantly, the growth has been fueled by the increased employment in the city’s high-tech companies.  This has attracted a type of professional that is the target customer for the Ladies Only Fitness.  The women we are targeting are looking for a different type of fitness club experience. At Ladies Only Fitness, they will be the total focus of our staff.

Another target group is young mothers who are looking for a club that will fit their needs and keep their children close.  Ladies Only Fitness has designed the facility so that the child care center can be seen by anyone working in the main exercise room.  We believe that changes like that will be seen as welcome extras that will bring new members.

Competition

The key differentiator for us is the women-only plus childcare facilities on site. We compete against several gyms in the area, including franchises of 24-hour-fitness and the local downtown gym. 

The competitive advantage of Ladies Only Fitness is the environment that is created in the facility.  Women feel more relaxed and comfortable in a program that is focused solely on them.  In addition, we have designed the childcare center to be visible from the main workout floor.  A young mother can watch her child play in the center while working out.

Expectations

As the highlights chart below shows, we believe we can launch successfully and pass the $1 million annual sales milestone by our third year. 

Financial Highlights by Year

Financing needed.

Estimated Startup Expenses: $95,000

• Legal $1,500
• Website $1,000
• Insurance $500
• Rent $2,000
• Child Care Setup $10,000
• Leased Equipment $80,000

Assets: $65,000 in startup cash

Total financing: $160,000.

Funding plan: $100,000 in owner funding and a $60,000 business loan. 

Problem & Solution

Problem worth solving.

Many women want a gym for women only. And young mothers need that plus childcare. 

Our Solution

Ladies Only Fitness is a women-only health club that creates a personalized environment for women to pursue their fitness goals.  We have the best equipment and the best training program in this arena. We prepare our clients for success!  We have the best weight-management program.  Positive Lifestyle Systems is a truly responsible, effective, weight-management program. We offer this program with confidence. It is unbeatable.

Target Market

Market size & segments.

Ladies Only Fitness will focus on two customer groups:

• Young urban professional women
• Young mothers with children (ages new born to three years of age).

Current Alternatives

We have our gym offerings around town: Snap Fitness, 24-hour-Fitness, Crossfit, and so on. Memberships and features run in standard ranges. 

Our Advantages

Marketing & sales, marketing plan.

Market Segmentation

• 12,000 Young urban professional women;
• 5,000 Young mothers with children (ages new born to three years of age).

Ladies Only Fitness anticipates that sales will be slow for the first and second month of operation, due to our "first month free" promotion. After that point, sales will increase as new members pay for their membership fees.

Locations & Facilities

Ladies Only Fitness is located in the Southtowne Center in southwest Mapleton.  The club occupies a 5,500 square foot storefront.  The facility has one primary equipment room adjacent to the child care center.  The club also has three exercise rooms.  The facility can accommodate 110 people.

Milestones & Metrics

Milestones table, key metrics.

• Paying members
• Free trial members
• Conversion from free trial to paying %
• Facebook likes
• Visits per month per member
• Visits per month per free trial members

Ownership & Structure

Ladies Only Fitness is co-owned by Joan Sullivan and Marge Williamson. 

The start-up expenses for the Ladies Only Fitness is focused primarily on equipment and exercise surfaces for the classes.  Joan Sullivan will invest $30,000.  Marge Williamson will invest $70,000.  In addition, club will secure a $60,000 long-term loan.

Management Team

Joan Sullivan will be the operations manager and lead trainer for Ladies Only Fitness. Joan has been a fixture in the Mapleton fitness community for the past fifteen years.  She has been the manager of both the Mapleton Athletic Club (three years) and the Maximum Fitness Club (four years). 

Her reputation as an effective staff supervisor is excellent. At both the Athletic Club and Maximum, membership increased by 15% each year under Joan’s supervision.

Marge Williamson is a CPA with the firm  of Smith, Jones, and Lawrence.  Her primary responsibility will be to oversee accounts receivable and operational costs.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

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