business plan implementation objectives

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How To Implement Your Business Plan Objectives

Breaking down your business goals into actionable steps is key for success

What Is a Business Plan Objective?

Be specific and define clear objectives, break down objectives into tasks.

• Assign Responsibilities/Allocate Resources

Be Mindful of Risks and Create Contingencies

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A business plan is an important tool to help business owners map their path to success. In addition, business plans may be used when applying for loans or seeking outside investment. But a business plan isn’t worth it if you leave it gathering dust. To make a business plan effective, you have to implement your business plan objectives.

Whether you’re a new business owner or a veteran returning for a refresher, here’s a closer look at common strategies to implement on your business plan objectives.

Key Takeaways

• A business plan objective is a specific goal for your business.
• Making achievable and specific tasks is helpful for successful implementations.
• Track your results and stay prepared to update your business plan if necessary.

A business plan objective is a specific goal you hope to reach with your business. This may be a number of customers, revenue, or profit goal, among others. There are no right or wrong business objectives, in theory, but it’s important to take the time to pick the best goals for your unique business if you’re going through the work to create business plan objectives.

The SMART framework is a popular way to frame goals, and it can be helpful for creating objectives, too. To qualify, an objective must meet these criteria:

• Specific : A general goal like “add more customers” could leave you floundering. Pick a specific number of customers. Every objective should have a clear finish line.
• Measurable : Identify objectives you can measure. For example, you can’t necessarily measure something like “customer loyalty,” but you can measure repeat customers, sales and revenue per customer, and other data points related to loyalty.
• Attainable : You might dream of turning your startup into a $1-million-per-year business. However, that may not be attainable in your first few years. What’s attainable varies widely by the business but in general, you’ll want to find the middle ground between unrealistic and underachieving.
• Relevant : Perhaps part of your business growth strategy involves social media. While it may be fun to see your accounts grow, that may not necessarily be relevant to your revenue and profits. Keep goals focused on what’s most important to achieve, which may not include vanity numbers that are more about ego than results.
• Time-bound : Each objective should have a deadline. If you give yourself unlimited time to get something done, you may never get around to it. With a set due date, you’re giving yourself a little pressure and motivation to hit that goal as planned.

SMART goals are just one method of choosing business plan objectives. You can work to create any objectives you’d like that make the most sense for what you’re trying to achieve.

Even if you don’t follow the SMART goals framework, it’s still wise to be specific and clear when choosing your goals and objectives. Vague and loosely defined goals often set business owners up for failure. Specific and clear business objectives give you and your team, if you have one, a common mission to work toward.

Breaking each objective into smaller tasks can prevent teams from getting overwhelmed and even help you get a clearer picture of what you need to do to prevail. Smaller goals also help you see faster and more frequent successes, which is a good way to stay motivated. An added benefit is an opportunity to foresee any needed resources or roadblocks, such as a need for an outside consultant or a government-issued permit.

Assign Responsibilities and Allocate Resources

Entrepreneurs with “superhero syndrome” think they can do everything themselves and often get burned out in pursuing business goals. Rather than do it all yourself, even if you have the capability, it’s often wise to delegate to others . Employees, freelancers, contractors, and business partners are part of the team. When you can count on others and best utilize their time and skills, you take a wise step to reach your objectives.

Create Milestones and Monitor Progress

Just as it’s a good idea to set smaller goals along the way, it’s also wise to create key milestone moments and monitor progress. You may learn along the way that a certain process can be improved. When a process works well, try to capture and double down on that success. When you stumble or discover inefficiencies, you could have an opportunity.

Monitoring progress helps you know what’s working and what isn’t, so you can adjust goals or methods if necessary.

Not all things go according to plan. If you miss the mark, you could join one of the millions of failed business owners. Stay mindful of risks and if it may be time to pull the plug rather than sink in more money.

Also, you may find successes outside of what you expected. Even the biggest companies pivot to a related product or service when their first idea fizzles. Remember that there’s a lot you can’t control in the business world, so not all business failures should be considered personal failures. Instead, look at them as learning opportunities to draw on in the future.

The Bottom Line

A business plan without clear objectives is at risk of being ineffective. Identify what your objectives are, break them down into small steps, delegate responsibilities, and be comfortable with pivoting when needed and dealing with risk. Taking the proper steps to create realistic objectives isn’t a guarantee that you’ll meet your goals, but it provides the framework to set you up for success.

Frequently Asked Questions (FAQs)

What goes in the objectives section of a business plan.

There is no set template you must follow for a business plan. Business plans can range from a one-page summary to a lengthy, detailed document. If a business plan includes an objectives section, it should include clear and specific goals that help define success for the business.

What is the difference between a goal and an objective in a business plan?

The terms “goal'' and “objective” can be used interchangeably in a business plan. Some businesses may consider objectives as smaller tasks that help reach goals. Regardless of the terminology, goals and objectives are both good for your business’s long-term success.

Want to read more content like this? Sign up for The Balance’s newsletter for daily insights, analysis, and financial tips, all delivered straight to your inbox every morning!

Substance Abuse and Mental Health Services Administration. “ Setting Goals and Developing Specific, Measurable, Achievable, Relevant, and Time-Bound Objectives ,” Pages 1-2.

Chris Drucker. “ Virtual Freedom Companion Workbook ,” Page 3.

Chamber of Commerce. “ 10 Hugely Successful Companies That Reinvented Their Business .”

Small Business Administration. “ Write Your Business Plan .”

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• What is strategy implementation? 6 key ...

What is strategy implementation? 6 key steps to success

Strategy implementation is the process of turning your strategic plan into action. Whether you’re executing a new marketing plan to increase sales or introducing a new work management software to increase efficiency—your plan is only as valuable as the implementation. In this article, we cover the pitfalls of strategy implementation and how you can avoid them. Plus check out different frameworks associated with this process to set you up for success.

Having a strategic plan is great, but unless you have the bandwidth, resources, and support to implement your plan it’s not going to drive actual change in your organization.

We’re going to cover the key steps of strategy implementation, including potential pitfalls and how you can avoid them, and introduce you to a few frameworks to help you successfully implement any strategy you’re currently working on.

The 6 key strategy implementation steps

Before you can implement your strategy you need to create a strategic plan .

Your strategic or implementation plan outlines the steps your team or organization needs to take in order to achieve a goal or objective. Your implementation plan is the roadmap to a successful strategy execution and should include the following steps:

Define your goals

Conduct proper research

Map out any risks

Schedule all milestones

Assign tasks

Allocate helpful resources

Once your strategic plan is set, it’s time to get it on the road! There are six steps to follow on your way to a successful implementation.

Step 1: Set and communicate clear, strategic goals

The first step is where your strategic plan and your strategy implementation overlap.  

To implement a new strategy, you first must identify clear and attainable goals. As with all things, communication is key. Your goals should include your vision and mission statements , long-term goals , and KPIs . 

The clearer the picture, the easier the rest of your strategy implementation will be for your team and organization—simply because everyone will be working towards the same goals. 

Step 2: Engage your team

To implement your strategy both effectively and efficiently , you need to create focus and drive accountability. There are a few ways in which you can keep your team engaged throughout the implementation process:

Determine roles and responsibilities early on. Use a RACI matrix to clarify your teammate’s roles and ensure that there are no responsibility gaps.

Delegate work effectively . While it can be tempting to have your eyes on everything, micromanagement will only hold you back. Once you’ve defined everyone’s roles and responsibilities, trust that your team will execute their tasks according to the implementation plan.

Communicate with your team and ensure that everyone knows how their individual work contributes to the project. This will keep everyone motivated and on track.

Step 3: Execute the strategic plan

Allocate necessary resources —like funding for strategic or operational budgets—so your team can put the strategic plan into action. If you don’t have the right resources you won’t be able to achieve your strategic plan, so this should be a top priority. Here’s how you can ensure that your team has the resources they need:

Start with the end in mind to effectively align your project’s objectives, key deliverables, milestones, and timeline.

Identify available resources like your team’s capacity, your available budget, required tools or skills, and any other unconventional resources

Define a clear project scope so you know exactly what your project needs when.

Share your project plan with everyone involved in the implementation process using a work management tool.

The better built out your strategic plan is, the easier it will be to implement it.

Step 4: Stay agile

You’ll inevitably run into issues as you begin implementing your strategy. When this happens, shift your goals or your approach to work around them. 

Create a schedule so you can frequently update the status of your goals or implementation strategy changes. Depending on the strategy you’re implementing, you can create weekly, monthly, or quarterly project status reports . Share these updates with your external stakeholders, as well as your internal team, to keep everyone in the loop.

Having a central source of truth where you can update your team in real time will help you streamline this process. Asana’s work management software allows your team to coordinate projects, tasks, and processes in real time but also gives you the freedom to get work done asynchronously —providing everyone with the visibility they need to understand who’s doing what.

Step 5: Get closure

Once you implement the strategy, connect with everyone involved to confirm that their work feels complete. Implementing a strategy isn’t like a puzzle that’s finished when the last piece is set. It’s like planting a garden that continues to grow and change even when you think you’re done with your work.

Getting closure from your team will be the second to last milestone of your strategy implementation and is a crucial step toward completion.

Step 6: Reflect

Conduct a post-mortem or retrospective to reflect on the implemented strategy, as well as evaluate the success of the implementation process and the strategy itself. This step is a chance to uncover lessons learned for upcoming projects and strategies which will allow you to avoid potential pitfalls and embrace new opportunities in the future.

What you need to implement a strategy

No matter how well thought out your strategy is, you’ll need these five key components to successfully implement any strategy.

You’ll need a team that not only understands the strategy you want to implement but also has the skills and bandwidth to support you. Appoint, hire, and train the right people for the job and ensure that the competencies needed to succeed are present in your project team.

Asana’s Customer Success team was invaluable to our implementation process. They took the time to understand our business and showed us how to create practical workflows and processes to get the most out of Asana. We couldn’t have done it without them.”

Effective resource allocation is one of the most important parts in strategy implementation. Resources can be both financial (e.g., cost of labor) and non-financial (e.g., time to implement strategy).

Organization

Everyone in your organization needs to know what their responsibilities are so they can be accountable for their part in implementing the strategy. This also means that the chain of command has to be defined and communicated so everyone knows who to communicate with during the implementation process.

The tools, capabilities, and systems you’ve put in place are another key component. You have to know what the functions of each of these systems are and how they will support your strategic management process during and after the implementation. 

The final key component is the organizational culture within your company. Rolling out new strategies can be confusing and stressful for teams. Ensuring that everyone knows what they need to know and feels valued and included is crucial for a successful and effective implementation.

McKinsey’s 7S framework

McKinsey & Company is a world-renowned management consulting firm that, among other things, created a framework of seven factors needed to implement a strategy successfully.

The factors can be split into hard elements (strategy, structure, and systems) and soft elements (shared values, skills, style, and staff). While the hard elements are easy to identify and influence directly, the soft elements are less tangible and typically influenced by the company culture versus a manager or other direct contact.

Let’s take a quick look at the McKinsey 7S Model, beginning with the hard elements:

Strategy: Your organization’s plan to establish or maintain a competitive advantage over others in the field

Structure: Your company’s organizational structure

Systems: The day-to-day procedures and activities performed by your teams

These are the soft elements of the framework:

Style: The leadership style in your organization

Staff: Your team and their general capabilities

Skills: Your team’s competencies and skills

Shared values: Your organization's core values

You can apply this framework to your strategy implementation process by looking at your organization’s shared values first and ensuring that they align with your hard elements. Next, identify how well your hard elements support one another and where changes could improve their interaction. After you’ve established that, do the same for your soft elements.

This analysis helps you identify elements that are working well and elements that need improvement. Applying this framework to your strategic plan and strategy implementation process helps you get a better feel for how well your organization can implement change.

The three Cs of implementing strategy

Business consultant and author Scott Edinger coined the three Cs of implementing strategy —clarity, communication, and cascade. They’re the three steps you should keep in mind if you want to implement your strategy successfully.

Let’s take a closer look at what they represent.

Clarify your strategy. Ideally, strategy was well received in the boardroom and your stakeholders and executives are on board. However, if it’s not clearly defined, you may lose your mid-level and frontline team members along the way. Your team can only implement a strategy they understand, so be clear with what your goals and strategic objectives are.

Communicate your strategy. A poster, announcement, or newsletter won’t be enough to communicate a new strategy to your organization. Diversify your communication strategy to ensure that teams know what’s going on and create opportunities to ask questions so everyone feels like they’re part of the process.

Cascade your strategy. A well implemented strategy cascades through your entire organization. Involve your organization’s managers and ensure that they understand the strategy so they can forward relevant information, tactics, and processes to their teams. While you may have informed your organization during the communication stage, this step is crucial in aligning every last teammate with your new strategy.

Next, let’s have a look at some of the challenges you’ll encounter during strategy implementation.

Strategy implementation pitfalls and solutions

A big undertaking like the implementation of a new strategy comes with its fair share of obstacles. Below are four of the most common pitfalls you’ll encounter when implementing a strategy plus a few tips on how you can create solutions for your team. 

1.  Overwhelming or meaningless strategic plan

Problem: If the strategic implementation lacks meaning and potential or if there is an overwhelming number of puzzle pieces to consider, it can really put a wrench in your implementation. 

Solution: Use SMART goals to ensure that your strategic plan is specific, measurable, achievable, realistic, and time-bound. This framework will ensure that your strategic plan is both meaningful and possible to implement.

2. No implementation in sight

Problem: It’s great to have a strategic plan but without the resources and support from upper management, the implementation may never happen.

Solution: Your strategic plan should include clear goals, consequences, and requirements to inspire the actual implementation of your strategy. The clearer the document, the easier it will be to get the resources needed to turn it into action.

3. Lack of communication and ownership

Problem: A team that’s not 100% sure what the strategy actually is and doesn’t feel confident about their respective tasks can make your implementation process come to a halt before it’s even begun.

Solution: Clearly define each team member's responsibilities and delegate any relevant work. This gives team members a sense of ownership over the outcome of the strategy implementation. Ensure that your teammates have the authority and resources to execute their tasks.

4. Lack of accountability and empowerment

Problem: Low visibility and a lack of accountability can make your team feel helpless. 

Solution: Schedule regular strategy review and team meetings to discuss each team member’s progress, issues that are arising, and strategy shifts that can contribute to the success of your implementation. Track the progress to give your team a sense of accomplishment whenever they check off another goal they’ve met.

As long as you’re aware of the challenges, you can tackle them head on and avoid unnecessary setbacks.

Plan, implement, celebrate

Change isn’t easy but in order for your team to grow, it’s crucial that your organization does too.

Whether you’re in the midst of developing your strategic plan with a small project team or you’re already communicating your strategy to the entire organization, reliable project management software is critical in ensuring that everyone has access to the resources they need.

And once the strategy is successfully implemented, don’t forget to give yourself and your team a pat on the back. After all, celebrating milestones like these is important too!

Sources: Harvard Business School | MindTools | OnStrategy

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Cost control: How to monitor project spending to increase profitability

How to use a feasibility study in project management

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5 Keys to Successful Strategy Execution

• 17 Nov 2020

You’ve set organizational goals and formulated a strategic plan . Now, how do you ensure it gets done?

Strategy execution is the implementation of a strategic plan in an effort to reach business goals and objectives . It comprises the daily structures, systems, and operational goals that set your team up for success.

Access your free e-book today.

Why Is Strategy Execution Difficult?

There are several factors that make successful execution of your business strategy challenging.

According to the Harvard Business School Online course Strategy Execution , some of the most common factors include:

• Poor communication of strategic objectives
• Lack of employee buy-in
• Ineffective risk management

All of these can cause the best strategic plans to fall flat in their execution. In fact, poor execution is more common than you may realize. According to research from Bridges Business Consultancy , 48 percent of organizations fail to reach at least half of their strategic targets, and just seven percent of business leaders believe their organizations are excellent at strategy implementation.

“If you’ve looked at the news lately, you’ve probably seen stories of businesses with great strategies that have failed ,” says Harvard Business School Professor Robert Simons, who teaches the online course Strategy Execution . “In each case, we find a business strategy that was well formulated but poorly executed.”

How can you equip yourself and your team to implement the plans you’ve crafted? Here are five keys to successful strategy execution you can use at your organization.

Keys to Successful Strategy Execution

1. commit to a strategic plan.

Before diving into execution, it’s important to ensure all decision-makers and stakeholders agree on the strategic plan.

Research in the Harvard Business Review shows that 71 percent of employees in companies with weak execution believe strategic decisions are second-guessed, as opposed to 45 percent of employees from companies with strong execution.

Committing to a strategic plan before beginning implementation ensures all decision-makers and their teams are aligned on the same goals. This creates a shared understanding of the larger strategic plan throughout the organization.

Strategies aren’t stagnant—they should evolve with new challenges and opportunities. Communication is critical to ensuring you and your colleagues start on the same page in the planning process and stay aligned as time goes on.

2. Align Jobs to Strategy

One barrier many companies face in effective strategy execution is that employees’ roles aren’t designed with strategy in mind.

This can occur when employees are hired before a strategy is formulated, or when roles are established to align with a former company strategy.

In Strategy Execution , Simons posits that jobs are optimized for high performance when they line up with an organizational strategy. He created the Job Design Optimization Tool (JDOT) that individuals can use to assess whether their organization's jobs are designed for successful strategy execution.

The JDOT assesses a job’s design based on four factors, or “spans”: control, accountability, influence, and support.

“Each span can be adjusted so that it’s narrow or wide or somewhere in between,” Simons writes in the Harvard Business Review . “I think of the adjustments as being made on sliders, like those found on music amplifiers. If you get the settings right, you can design a job in which a talented individual can successfully execute your company’s strategy. But if you get the settings wrong, it will be difficult for any employee to be effective.”

3. Communicate Clearly to Empower Employees

When it comes to strategy execution, the power of clear communication can’t be overlooked. Given that a staggering 95 percent of employees don’t understand or are unaware of their company’s strategy, communication is a skill worth improving.

Strategy execution depends on each member of your organization's daily tasks and decisions, so it’s vital to ensure everyone understands not only the company's broader strategic goals, but how their individual responsibilities make achieving them possible.

Data outlined in the Harvard Business Review shows that 61 percent of staff at strong-execution companies believe field and line employees are given the information necessary to understand the bottom-line impact of their work and decisions. In weak-execution organizations, just 28 percent believe this to be true.

To boost your organization’s performance and empower your employees, train managers to communicate the impact of their team's daily work, address the organization in an all-staff meeting, and foster a culture that celebrates milestones on the way to reaching large strategic goals.

4. Measure and Monitor Performance

Strategy execution relies on continually assessing progress toward goals. To effectively measure your organization’s performance metrics, determine numeric key performance indicators (KPIs) during the strategic planning stage . A numeric goal serves as a clear measure of success for you and your team to regularly track and monitor performance and assess if any changes need to be made based on that progress.

For instance, your company’s strategic goal could be to increase its customer retention rate by 30 percent by 2026. By keeping a record of the change in customer retention rate on a weekly or monthly basis, you can observe data trends over time.

If records show that your customer retention rate is decreasing month over month, it could signal that your strategic plan requires pivoting because it’s not driving the change you desire. If, however, your data shows steady month-over-month growth, you can use that trend to reasonably predict whether you’ll reach your goal of a 30 percent increase by 2026.

5. Balance Innovation and Control

While innovation is an essential driving force for company growth, don’t let it derail the execution of your strategy.

To leverage innovation and maintain control over your current strategy implementation, develop a process to evaluate challenges, barriers, and opportunities that arise. Who makes decisions that may pivot your strategy’s focus? What pieces of the strategy are non-negotiable? Answering questions like these upfront can allow for clarity during execution.

Also, remember that a stagnant organization has no room for growth. Encourage employees to brainstorm, experiment, and take calculated risks with strategic initiatives in mind.

Related: 23 Resources for Mobilizing Innovation in Your Organization

Building the Skills to Successfully Execute Strategy

Setting strategic goals, formulating a plan, and executing a strategy each require a different set of skills and come with their own challenges. Keeping in mind that even the best formulated strategy can be poorly executed, consider bolstering your execution skills before setting strategic goals and putting a plan in place. Developing these skills can have a lasting impact on your organization's future performance.

Are you interested in designing systems and structures to meet your organization’s strategic goals? Explore our eight-week Strategy Execution course and other online strategy courses to hone your strategic planning and execution skills. To find the right HBS Online Strategy course for you, download the free flowchart .

This post was updated on November 9, 2023. It was originally published on November 17, 2020.

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Business objectives: How to set them (with 5 examples and a template)

As anyone who played rec league sports in the '90s might remember, being on a team for some reason required you to sell knockoff candy bars to raise funds. Every season, my biggest customer was always me. Some kids went door-to-door, some set up outside local businesses, some sent boxes to their parents' jobs—I just used my allowance to buy a few for myself.

Aside from initiative, what my approach lacked was a plan, a goal, and accountability. A lot to ask of an unmotivated nine-year-old, I know, but 100% required for anyone who runs an actual business.

Business objectives help companies avoid my pitfalls by laying the groundwork for all the above so they can pursue achievable growth.

Table of contents:

What are business objectives?

What you want the company to achieve

How you can measure success

Which players are involved in driving success

The timelines needed to plan, initiate, and implement steps

How, if successful, these actions can be integrated sustainably going forward

Business objectives vs. goals

Here's what that breakdown could have looked like for nine-year-old me selling candy for my little league team: 

Business objective: I will increase my sales output by learning and implementing point-of-sale conversion frameworks. I'll measure success by comparing week-over-week sales growth to median sales across players on my baseball team.

Business goal: I will sell more candy bars than anyone on my team and earn the grand prize: a team party at Pizza Hut.

The benefits of setting business objectives

You might think it's good enough to continue working status quo toward your goals, but as the cliche goes, good enough usually isn't. Establishing and following defined, actionable steps through business objectives can:

Help establish clear roadmaps: You can translate your objectives into time-sensitive sequences to chart your path toward growth.

Set groundwork for culture: Clear objectives should reflect the culture you envision, and, in turn, they should help guide your team to foster it.

Influence talent acquisition: Once you know your objectives, you can use them to find the people with the specific skills and experiences needed to actualize them.

Encourage teamwork: People work together better when they know what they're working toward.

Establish accountability: By measuring progress, you can see where errors and inefficiencies come from.

Drive productivity: The endgame of an objective is to make individual team members and processes more effective.

How to set business objectives

Setting business objectives takes a thoughtful, top-to-bottom approach. At every level of your business—whether you're a massive candy corporation or one kid selling chocolate almond bars door-to-door—there are improvements to make, steps to take, and players with stakes (or in my case, bats) in the game.

1. Establish clear goals

You can't hit a home run without a fence, and you can't reach a goal without setting it. Before you start brainstorming your objectives, you need to know what your objectives will help you work toward.

Increase total revenue by 25% over the next two years

Reduce production costs by 10% by the end of the year

Provide health insurance for employees by next fiscal year

Grow design department to 10+ employees this year

Reach 100k Instagram followers ahead of new product launch

Implement full rebrand before new partnership announcement

Once you have these goals in place, you can establish individual objectives that position your company to reach them.

2. Set a baseline

Like a field manager before a game, you've got to set your baselines. (Very niche pun, I know.) With a definite goal in mind, the only way to know your progress is to know where you're starting from. 

Analyzing your baselines could also help you recalibrate your goals. You may have decided abstractly that you want conversion rates to double in six months, but is that really possible? If your measurables show there's potentially a heavier lift involved than you expected, you can always roll back the goal performance or expand the timeline.

3. Involve players at all levels in the conversation

Too often, the most important people are left out of conversations about goals and objectives. The more levels of complexity and oversight, the more important it is to hear from everyone—yet the more likely it is that some will be excluded.

Let's say you want to reduce overhead by 5% over the next two years for your sporting goods manufacturing outfit. At a high level, your team finds you can reduce production costs by using cheaper materials for baseball gloves. A member of your sales team points out that the reduction in quality, which your brand is famous for, could lead to losses that offset those savings. Meanwhile, a factory representative points out that replacing outdated machines would be expensive initially but would increase efficiency, reduce defects, and cut maintenance costs, breaking even in four years.

By involving various teams at multiple levels, you find it's worth it to extend timelines from two to four years. Your overhead reduction may be lower than 5% by year two but should be much higher than that by year four based on these changes.

The takeaway from this pretty crude example is that it's helpful to make sure every team that touches anything related to your objective gets consulted. They should give valuable, practical input thanks to their boots- (or cleats-) on-the-ground experience.

4. Define measurable outcomes

An objective should be exactly that. Using KPIs (key performance indicators) to apply a level of objectivity to your action steps allows you to measure their progress and success over time and either adapt as you go along or stay the course.

How do you know if your specific objectives are leading to increased web traffic, or if that's just natural (or even incidental) growth? How do you know if your recruiting efforts lead to better candidates, or whether your employees are actually more satisfied? Here are a few examples of measurable outcomes to show proof:

Percentage change (15% overall increase in revenue)

Goal number (10,000 subscribers)

Success range (five to 10 new clients)

Clear change (new company name)

Executable action (weekly newsletter launch)

5. Outline a roadmap with a schedule

You've got your organizational goals defined, logged your baselines, sourced objectives from across your company, and know your metrics for defining success. Now it's time to set an actionable plan you can execute.

Your objectives roadmap should include all involved team members and departments and clear timelines for reaching milestones. Within your objectives, set action items with deadlines to stay on track, along with corresponding progress markers. For the objective of "increase lead conversion efficiency by 10%," that could look like:

May 15: Begin time logging 

June 1: Register team members for productivity seminar

June 15: Integrate Trello for managing processes

June 15: Audit time log

August 1: Audit time log—goal efficiency increase of 5%

6. Integrate successful changes

You've successfully achieved your objectives—great! But as Yogi Berra famously said, "It ain't over till it's over," and it ain't over yet. 

Don't let this win be a one-off accomplishment. Berra also said "You can observe a lot by just watching," and applying what you observed from this process will help you continue growing your company. Take what worked, and integrate it into your business processes for sustainable improvement. Then create new objectives, so you can continue the cycle.

Examples of business objectives and goals

Business objectives aren't collated plans or complicated flowcharts—they're short, impactful statements that are easy to memorize and communicate. There are four basic components every business objective should have: 

A growth-oriented intention (improve efficiency)

One or more actions (implement monthly training sessions)

A measurement for success (20% increase)

A timeline to reach success (by end of year)

Our SaaS product's implementation team will grow to five during the next fiscal year. This will require us to submit a budget proposal by the end of the quarter and look into restructured growth tracks, new job posting templates, and revised role descriptions by the start of next fiscal year.

We will increase customer satisfaction for our mobile app product demonstrably by the end of the year by integrating a new AI chatbot feature. To measure the change in customer satisfaction, we will monitor ratings in the app store, specifically looking for decreases in rates of negative reviews by 5%-10%  as well as increases in overall positive reviews by 5%-10%.

Each of our water filtration systems will achieve NSF certification ahead of the launch of our rebranding campaign. Our product team will establish a checklist of changes necessary for meeting certification requirements and communicate timelines to the marketing team.

HR will implement bi-annual performance reviews starting next year. Review timelines will be built into scheduling software, and HR will automate email reminders to managers to communicate to their teams.

Business objective template

Business objectives can be as simple as one action or as complex as a multi-year roadmap—but they should be able to fall into a clear, actionable framework.

Tips for achieving business objectives

Calling your shot to the left centerfield wall and hitting a ball over that wall are two different things—the same goes for setting an objective and actualizing it.

Start with clear, attainable goals: Objectives should position your business to reach broader growth goals, so start by establishing those.

Align decisions with objectives: Once you set objectives, they should inform other decisions. Decision-makers should think about how changes they make along the way affect their objectives' timelines and execution.

Listen to team members at all levels: Those most affected by organizational changes can be the ones with the least say in the matter. Great ideas and insights can come from any level—even if they're only tangentially related to an outcome.

What makes business objectives so useful is that they can help you build a plan with defined steps to reach obtainable growth goals. As (one more time) Yogi Berra also once said, "You've got to be very careful if you don't know where you are going, because you might not get there." 

As you outline your objectives, here are some guides that can help you find KPIs and improvement opportunities:

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Bryce Emley

Currently based in Albuquerque, NM, Bryce Emley holds an MFA in Creative Writing from NC State and nearly a decade of writing and editing experience. His work has been published in magazines including The Atlantic, Boston Review, Salon, and Modern Farmer and has received a regional Emmy and awards from venues including Narrative, Wesleyan University, the Edward F. Albee Foundation, and the Pablo Neruda Prize. When he isn’t writing content, poetry, or creative nonfiction, he enjoys traveling, baking, playing music, reliving his barista days in his own kitchen, camping, and being bad at carpentry.

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The Ultimate Guide to Implementation Plans

May 4, 2022 - 10 min read

Implementation plans provide step-by-step instructions for everything from digital marketing campaigns to ending hunger in rural communities . They’re used to transform abstract concepts within strategy plans into real-world action. The only downside is that implementation plans can be challenging to pull off. Some industries see as much as a 75% failure rate in plan execution. 

The good news is you can succeed where others have failed by creating a successful implementation plan with the tips and strategies outlined in this guide. 

Keep reading to discover must-have components for implementation plans, a thorough step-by-step planning method, and advice on how to avoid common pitfalls. 

What is an implementation plan?

A project implementation plan (also called a strategic plan) is a combination of strategy, process, and action. It outlines the steps a team will use to achieve a shared objective. An implementation plan covers all aspects of a project , including the budget, timeline, and personnel.

The perfect project plan includes: 

• Objectives, requirements
• Scope assessment
• An outline of deliverables
• Task due dates
• Risk assessment
• Stakeholder, team, and process management plans
• Team member roles and responsibilities
• Resource management
• Communication tools

Roadmap planning breaks down big-picture goals into measurable project phases, tasks, and subtasks. Each category is clearly defined with its own deadlines and resource allocations. Tasks and subtasks are assigned to team members who will complete and approve each one. 

In other words, if the goal is the "what," the implementation plan is the "how."  

An implementation plan is often presented as a written document or planned in a project management solution . The latter is a better fit for this particular roadmap because, as you can probably tell, implementation plans are complex and comprehensive. Implementation plans should all contain solutions for:

• Tasks and subtasks
• Timelines 
• Collaborators
• Any additional resources

It’s also important to note that having a flexible implementation plan is key for dealing with changes that come up once the project is live. 

What are the benefits of implementation planning?

The benefits of implementation planning range from organizational to relationship-building to increased profitability. A solid implementation plan: 

• Creates an actionable roadmap from project inception to completion
• Makes communication simple and crystal clear
• Improves employee retention in the long-term
• Organizes all resources in one manageable place
• Helps businesses be proactive instead of reactive
• Offers transparency to clients and collaborators
• Builds trust among stakeholders
• Holds everyone accountable
• Outlines a daily and weekly workflow the whole team can follow
• Improves the likelihood of buy-in
• Makes collaboration more fluid and synergistic
• Helps businesses commit to long-term goals
• Gets everyone’s thoughts out of their heads and into one accessible place

When do you begin implementation planning?

Because it’s so involved, it’s important that you don’t begin implementation planning too early or too late. 

Why? The process of creating an implementation plan is time-consuming. Most of the tasks involved require you to wait on communication or approvals from multiple stakeholders. The process also requires lots of research, goal-setting, gathering or defining resources, and getting team availability together. 

Avoid planning too early by waiting until the project is officially greenlit. The definition of greenlit means something different to every agency. However, most would agree that a signed contract and successful deposit payment are good markers. 

After those client onboarding tasks are complete, you can begin implementation planning. Remember, the project can’t begin without these plans, so have a system in place to kick off and support implementation planning ahead of time. 

What is an implementation timeline? 

An implementation timeline is a visual representation of all project-related due dates. That includes:

• The final project due date
• Dates your team needs to complete each phase by 
• Due dates for individual tasks and subtasks 

These dates aren’t set in stone yet. However, accurately forecasting effort and mini-milestones now will make the implementation phase that much easier. 

Implementation timelines are often represented by visual Gantt charts . A Gantt chart uses bars to track the progress of each phase, task, and subtask all at once. Wrike users can add task dependencies, which trigger automatic chart updates and notifications to team members in charge of the next steps. 

Gantt charts also help project managers identify possible roadblocks. With every single step laid out, it’s easy to see where resources are stretched too thin and whether or not milestones are realistic. 

How do you make an implementation plan?

Follow these steps to create a successful implementation plan: 

• Choose an implementation planning tool Project management solutions like Wrike can help teams share information, start and complete approvals, and set up timelines with ease. 
• Holidays or upcoming PTO
• Delivery time for goods and materials
• Additional training or onboarding of outside team members
• Review the strategic plan Ask yourself, where do the implementation plan and strategic plan align so far? Where does it conflict? When in doubt, always edit your implementation plan to support your strategic plan. 
• What the project is
• Why it’s important
• Who is involved 
• What is each person’s role in the project 
• What all parties hope to achieve
• The obstacles you foresee and how your team will overcome them
• Which ROIs you’ll use to measure success
• Is available for the project as a whole 
• Should be allocated to each key phase
• Will be monitored, and who will oversee it
• Will be broken down into trackable categories
• Collect related materials Gather the documents you need to plan and execute the project all in one place. Include data from past projects that may help you accurately forecast this one. 
• Define how progress will be measured and monitored Choose KPIs that align with your project goals, then chart progress within your project management solution. Come up with a plan for who is in charge and how often they’ll check in. 
• Outline management buy-in criteria Get crystal clear on what managers are looking for, what information they need to approve or reject, and any other information that will decrease resistance. 
• Do a stakeholder analysis Create a chart that defines each stakeholder’s level of impact, influence, and attitude. Explain the evaluations further and create an action plan for each person or group. 
• Clarify day-to-day operations Include a work plan that goes over which processes will be used, which will be changed, and how future changes will be dealt with down the road. Choose who is responsible for approving, managing, and finalizing adjustments as they come up. 
• Everyone’s preferred mode of communication
• What type of updates are expected when 
• And how information will be shared  Also, designate communication channels and leaders who will oversee them.  Don’t forget to loop in both your implementation leader and strategy director. Stakeholders do not need to sign off on this section. However, you may choose to share it with them so they can see how you plan to keep everyone on track. 
• Identify key project phases, tasks, and subtasks Break the project goal down into actionable steps. Give each phase a name, deadline, and set of related tasks. Use project status updates in Wrike to communicate task and subtask due date expectations with everyone involved. Updates are formatted as dropdown menu options which make it easy for individuals to quickly update the entire team when they’ve moved on to the next step.  After, assign team members to complete and approve each task. Set up task dependencies within Wrike, so status notifications are automatically sent to those who were waiting to move on to the next step. 
• Go over security needs If your project deals with sensitive data, outline what you’ll need to keep the entire project and team compliant throughout. List all digital and physical information sources that require privacy (think sensitive company financial data, home addresses, credit or bank account information, etc.). 
• Provide a glossary Include industry terms that clients, stakeholders, and teams will need to know throughout the course of the project. Add project-related abbreviations, slang, or resource nicknames you expect will come up in communications. 

What are the components of an implementation plan?

There are 13 components every implementation plan needs to have:

• Selected tools
• Preliminary research
• Strategic plan alignment
• Project summary
• Resource and materials list
• Goal monitoring and measurement
• Buy-in criteria
• Stakeholder management
• Operations plan
• Management plan
• Key phases and tasks
• Glossary of terms

A simple implementation plan template

Your own project implementation plan will have lots of information included, but a simple table including the steps needed to launch the project is always a good place to start.

In this example, a small business is preparing to launch an online store to sell its products. Let's take a look at how this looks on a simple table. 

What are implementation planning best practices?

• Always be as specific as possible 
• Don’t shy away from consulting experts and conducting additional research as needed 
• Pull data from similar past projects (successful and unsuccessful), then apply what you learned 
• Remember that 100% alignment between all stakeholders and personnel across the board is unrealistic 
• Use a project management solution to quickly update plans when changes come up 
• Centralize communication to save time and keep everyone on the same page 

What information do you put in an implementation schedule?

Include an outline of the project timeline, goals, and tasks to keep teams on the same page. Combine that with key updates on:

• The progress of major phases
• Adjustments made to budgets, timelines, or personnel
• Upcoming challenges and planned solutions

Implementation schedules are also meant for stakeholders, so the information you put in one needs to be tailored toward their needs. Identify each stakeholder’s level of involvement and what information they want to receive. 

What is the implementation process?

The implementation process is the step-by-step plan a team follows to achieve a shared objective. Each step is concrete and actionable. These instructions should be easily understood by anyone who reads them. 

What is a good implementation plan example? 

One good implementation plan example comes from Outdoor Equipment Manufacturer MTD . The brand uses Wrike to optimize its complex product development process. 

Their projects involve having multiple active tasks open across a variety of teams at the same time. As a result, their implementation plan relies on custom workflows, visual progress updates, and a bird’s eye view of what’s going on across the entire organization. 

Who creates implementation plans?

Project managers create implementation plans. They may choose to collaborate with team leads, subject experts, suppliers, and stakeholders to add important details. However, project managers are responsible for drafting, revising, and monitoring implementation plans the whole way through. 

What are the challenges of an implementation plan?

• Foggy vision Implementation plans are only as good as the strategy they’re based on. Connect back to your original goals and strategy plan frequently when drafting the implementation process. 
• Bad communication Instant messenger notes and email updates tend to get lost over the course of a project. Centralize all communication in your project management platform. In Wrike, use @ mentions to loop in stakeholders and collaborators. 
• Lack of training Hire outside specialists or plan time for proper employee training on new projects, especially if those skill sets come with a learning curve. 

How to use Wrike as implementation planning software

Create a foolproof project plan using Wrike’s visual Gantt charts, detailed task options, and robust templates . Each of these features helps project managers easily make and monitor progress. Use our two-week free trial to save time with customizable implementation plan templates you can use over and over again.

Maria Waida

Maria is a freelance content writer who specializes in blogging and other marketing materials for enterprise software businesses.

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How to create an effective implementation plan

An implementation plan is a formal document outlining step-by-step instructions and specific tasks required of team members to successfully achieve project goals or objectives. It’s a crucial component of project management , serving as a helpful roadmap for completing projects that support larger strategic initiatives. 

Once organizational strategies have been determined, the individual actions and step-by-step process of achieving these strategic objectives necessitate introducing an implementation plan.  

According to KBV Research, the global Project Management Software Market is anticipated to reach $17.75 billion by 2030 . However, additional research shows that up to 80% of IT projects fail to meet their objectives and experience considerable delays or exceed planned costs.

This article explores the vital role of an implementation plan in project management, covering its definition, benefits, challenges, and essential components. It also guides readers in creating their own plans, offering key advice for successful project outcomes.

What is an implementation plan?

An implementation plan is a formal document detailing the individual steps and tangible actions project teams must take when pursuing a shared goal or objective.

The plan is a process in project management and supports an organization’s wider strategic busi n ess priorities , setting out the specific requirements and responsibilities for orchestrating successful project execution.

The plan provides project teams with a holistic view, giving them insights into a range of factors, i.e., the project’s value proposition, budgetary requirements, timeframes, potential risks, and time-to-completion. 

It should encompass the end-to-end project lifecycle, enabling teams to determine the scope (the extent of what the project covers) and scale (the size or proportion of the project) while ensuring all actions are aligned with overarching strategic prerogatives.

11 Essential components of an implementation plan

Implementation plans will undoubtedly differ depending on the project’s scale, scope, perceived time-to-value driving organizational objectives, etc. 

The foundation of any effective implementation plan, however, includes meeting some essential criteria, which include :

1. Outline project objectives

Before the project launch, an implementation plan should identify the project’s end goal to create a consensus on project parameters. Project leaders can refer to SMART criteria to define specific, measurable, achievable, relevant, and time-bound objectives to make up key project milestones. 

Defining the project’s ultimate aim better enables teams to ensure project activities align with the organization’s wider strategic direction. To keep things on track, create a checklist that monitors the completion rate of key project goals, milestones, and other strategy-dependent factors.

2. Create a scope statement

A scope statement outlines the project’s actions and deliverables, identifies the project boundaries, and sets standards for meeting acceptance criteria. 

An implementation plan should produce a structured document for stakeholder alignment. This will give them a critical reference throughout the project timeline and clearly communicate what is within and outside the project trajectory to clarify its parameters. 

Scope statements help provide a clear understanding of what is expected–helping to prevent misunderstandings and ensure alignment between teams and stakeholders.

3. Launch a thorough risk analysis

Identifying potential risks and uncertainties raises awareness of any unforeseen challenges that may affect the project’s success. 

Implement risk mitigation strategies such as a SWOT analysis that gives teams a robust framework for honing in on any Strengths, Weaknesses, Opportunities, and Threats that may arise throughout project execution. 

Implementation plans should aim to include contingency plans that provide project teams with solutions for combatting project obstacles, i.e., missed deadlines or budget limitations, and regularly revisit and update risk management efforts as the project progresses.

4. Success criteria

Success criteria outline ideal project outcomes, identifying the milestones shaping what success means for your project. 

Start by connecting these criteria to your project’s goals that turn abstract objectives into tangible accomplishments. Involve stakeholders in determining viewpoints, giving teams a well-rounded understanding of what exactly project success looks like. 

Collaboratively refine these criteria, incorporating different data points to establish a comprehensive evaluation framework. Regularly reassessing and adapting the requirements as your project unfolds allows your team to navigate changing dynamics and enables a more targeted path to project success.

5. Outline of project deliverables

Project deliverables are the tangible outcomes that define project success. For example, in an implementation plan for an IT project, teams establish project deliverables through key steps. The team first figures out exactly what they want the system to do and writes it down in a detailed plan (Functional Specifications Document). 

Then, they start building the system by writing the code and creating a guide on how to test it (Test Case Documentation). After testing to make sure everything works and tracking any issues, they release the final product (Live System) along with guides for users (User Manuals). 

Each of these steps outlines concrete project deliverables, making it clear and organized for everyone involved.

6. Team roles and responsibilities

In crafting an implementation plan, defining team roles and responsibilities is pivotal. Start by envisioning the project landscape, identifying the key players and their distinct contributions. 

Foster open communication channels to ensure a shared understanding of each team member’s role, promoting collaboration. Use clear communication tools and regular check-ins to reinforce accountability and streamline workflow. 

This approach to team roles and responsibilities ensures a cohesive and efficient working environment, where each member contributes strategically to the project’s success.

7. Project resource plan

Develop a resource plan outlining the required personnel, equipment, and materials. Address resource constraints and explore alternatives. Regularly monitor and adjust the resource plan to accommodate changing project needs. 

8. Implementation timeline

Create a detailed timeline outlining key milestones and activities. Use project management software to visualize dependencies and critical paths. Regularly update and communicate the timeline to keep all stakeholders informed.

9. Implementation plan milestones

Establish significant milestones to mark key achievements throughout the implementation process. Celebrate these milestones to boost team morale and maintain momentum. Ensure milestones are well-defined and aligned with project objectives.

10. Implementation plan metrics

Identify and establish key metrics to measure the success of the implementation plan. Regularly track and analyze these metrics to gauge progress and identify areas for improvement. Adjust the plan as needed based on metric insights.

What are the benefits of an implementation plan?

Implementing a robust implementation plan in project management can be a game-changer, offering a range of benefits. A clear roadmap for streamlined processes and enhanced resource efficiency brings plentiful advantages.

Let’s explore further: 

Clarity of purpose

Implementation plans provide a clear roadmap, offering a tangible structure for project teams to follow. This clarity of purpose aligns everyone involved with the project’s overarching goals and objectives.

Efficient resource allocation

A well-crafted implementation plan helps efficiently allocate resources, be it human, financial, or technological. This optimization ensures that resources are utilized judiciously, preventing unnecessary bottlenecks.

Risk mitigation

One of the primary advantages of an implementation plan is its ability to identify potential risks and challenges early. This foresight enables teams to develop effective risk mitigation strategies, minimizing the impact of unforeseen obstacles.

Enhanced communication

Implementation plans establish a foundation for effective communication. Team members, stakeholders, and management are kept informed about project milestones, progress, and potential hurdles, fostering a collaborative work environment.

Measurable progress

Breaking down the project into milestones with defined deadlines allows for measuring progress. This keeps the project on track and provides stakeholders with a tangible sense of achievement.

What are the challenges of an implementation plan?

While the plan provides structure and guidance, adaptability and responsiveness to evolving circumstances are equally critical for navigating the dynamic landscape of project execution.

Finding balance in the implementation process is important for realizing the full potential of a well-crafted plan. This will mean identifying and understanding several challenges that may arise during project implementation. 

Resistance to change

Team members often resist implementing a new plan because they have become accustomed to existing processes. Overcoming this resistance requires effective change management strategies and clear communication about the benefits of the new plan.

Resource constraints

Despite meticulous planning, resource constraints may arise, leading to potential delays. This challenge requires ongoing monitoring and flexibility to adjust the plan as needed.

Balancing detail and flexibility

Striking the right balance between a detailed plan and the flexibility to adapt is challenging. Too much rigidity can stifle creativity and problem-solving, while excessive flexibility may lead to a lack of accountability.

Communication overload

While effective communication is a benefit, an overload of information can lead to confusion. Finding the right cadence and channels for communication is essential to prevent information fatigue.

How to create an implementation plan

The implementation plan drives a project forward in project management, fusing strategic blueprints and plans into concrete results. 

Project leaders must follow a structured approach encompassing several key steps to navigate this crucial stage successfully.

Define project goals

A clear articulation of project goals is at the heart of any successful implementation plan. Often aligned with broader organizational objectives, these goals act as the guiding lights that inform subsequent decisions and actions. Defining these goals with precision not only provides a sense of direction, but also facilitates the establishment of measurable success criteria.

Conduct research

A thorough understanding of the project’s landscape is essential for effective implementation. Research involves delving into industry best practices, analyzing market trends, and evaluating similar projects. This information enriches decision-making and enables teams to expect challenges and devise adaptive strategies.

Define project outcomes and deliverables

Building on the foundation of project goals, the next step involves clearly defining the outcomes and deliverables expected from the implementation. These tangible markers serve as benchmarks for success and guide the team’s efforts toward producing measurable and impactful results.

Identify potential risks and challenges

In any project, uncertainties and obstacles are inevitable. Identifying potential risks and challenges allows project managers to develop risk mitigation strategies. This proactive approach empowers teams to navigate unforeseen hurdles with agility, ensuring the project stays on course.

Set project milestones and deadlines

Breaking down the implementation process into manageable milestones is essential for tracking progress and maintaining momentum. Establishing deadlines for each milestone creates a sense of urgency and accountability, fostering a structured and time-bound approach to project execution.

Assign team roles and responsibilities

Successful implementation hinges on the collaboration and coordination of a well-structured team. Assigning clear roles and responsibilities ensures that each team member understands their contribution to the project. This clarity minimizes confusion, optimizes workflow, and enhances overall efficiency.

Determine resources needed

Resource allocation is a critical aspect of implementation planning. This step involves identifying and securing the human, financial, and technological resources required for successful project execution. Adequate resource planning prevents bottlenecks and delays, ensuring a smoother implementation process.

Acquire management and stakeholder buy-In

Securing the support and buy-in of key stakeholders and upper management is fundamental to the success of any project. Communicating the value proposition, addressing concerns, and aligning expectations fosters a collaborative environment that enhances the likelihood of success.

Ensuring swift project management in the digital transformation era

Implementation plans are indispensable roadmaps in project management, gaining heightened significance in our technology-driven era. 

Beyond basic guidance, they are pivotal in optimizing resource usage, addressing risks, and facilitating seamless communication. Their importance lies in their ability to provide a detailed and well-coordinated approach, guiding businesses through the intricacies of digital transformation with precision. 

Implementation plans emerge as essential tools, ensuring projects align with objectives and successfully navigate the challenges posed by technological advancements. 

As organizations strive to stay ahead in this dynamic environment, the strategic nature of these plans becomes increasingly evident, offering a structured path for effective project execution amidst the complexities of technological evolution.

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Free Implementation Plan Templates

By Kate Eby | January 16, 2024

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We gathered seven free implementation plan templates, complete with customizable sample copy. These templates serve as invaluable tools for professionals, ensuring that each step of the implementation process is thoughtfully planned and executed.

Included on this page, you’ll find a  project implementation plan template , a  software implementation plan template that includes a Gantt chart, a  business strategy implementation plan template , and an  implementation plan presentation template for presenting to stakeholders, among others. You’ll also find details on the  elements of an effective implementation plan and helpful instructions for  how to create an implementation plan template .

Excel Simple Implementation Plan Template

Download the Sample Simple Implementation Plan Template for Excel 

Download the Blank Simple Implementation Plan Template for Excel  

Use this simple implementation plan template available with or without sample copy to streamline your implementation-execution process. Easily organize tasks into distinct phases, ensuring clarity and focus. By assigning responsibilities, setting priorities, and monitoring task status with start and end dates, teams can achieve enhanced accountability. By completing this basic template, you can mitigate potential oversights and keep your implementation plan on course. 

For insights on aligning your project steps with overarching goals, view this  collection of free project timeline templates .

Project Implementation Plan Template for Excel

Download the Sample Project Implementation Plan Template for Excel  

Download the Blank Project Implementation Plan Template for Excel  

This project implementation plan has more features than the simple template. It serves as a comprehensive tool for meticulously planning and visualizing the trajectory of your implementation project. Download a blank version or one with sample data to help you complete the template for your project. By segmenting tasks into phases ( Initiation and Development, etc. ), it provides methodical progression structure. The Gantt chart offers an intuitive visual snapshot of the entire project-implementation timeline. Adopting this template will not only enhance organizational efficiency but also provide a clear roadmap for the project's successful execution.

Software Implementation Plan Template

Download a Sample Software Implementation Plan Template for

Excel | Google Sheets

Download a Blank Software Implementation Plan Template for 

Excel | Google Sheets  

Steer your software deployment with precision using our comprehensive software implementation plan template, complete with an illustrative Gantt chart timeline. This module-by-module template — available with or without sample text — facilitates meticulous planning. Complete the  Work Breakdown Structure  (WBS) column for task-specific numeric identification. Use the  Responsibility Column to allocate individual tasks to specific team members and how long each might take in the  Estimated Duration in Hours column. Add when you expect the task to be complete in the  Target Completion Date  column. A distinct  Burndown  vertical bar chart showcases the volume of tasks accomplished and those pending for each module, providing a clear visual indicator to assess if the team is on track to meet the implementation milestones on schedule.

For more implementation plan resources and solutions, see this  article on how to create a successful implementation plan .

Microsoft Word Business Strategy Implementation Plan Template

Download the Sample Business Strategy Implementation Plan Template for Microsoft Word  

Download the Blank Business Strategy Implementation Plan Template for Microsoft Word    

Harness the power of this business strategy implementation plan template to streamline your project's path from vision to execution. This template — available with or without example text — methodically breaks down your initiative into vital sections. You’ll find an introductory overview, task delineation, and schedule outline to security considerations and performance metrics. With built-in sections for documentation, references, and management approvals, it ensures a comprehensive yet concise representation of your strategy.

Excel New Process Implementation Plan Template

Download the New Process Implementation Plan Template for Excel

Elevate your process rollout with this new process implementation plan template. This all-encompassing template provides an interactive platform, wherein task progression automatically refreshes the Gantt chart as you make updates. It also provides intuitive widgets that spotlight task progression, financial tracking, and upcoming deliverables. Together these features furnish stakeholders and teams with a consolidated view of critical performance indicators.

PowerPoint Implementation Plan Presentation Template

Download the Implementation Plan Presentation Template for PowerPoint  

Use this template to easily present your implementation plan to team members and key stakeholders. This engaging visual tool lets you delineate tasks within an adjustable bar chart, catering to the timeframes essential to your plan. Incorporate pivotal milestone markers for critical accomplishments, and utilize the integrated  Progress Overview section to swiftly evaluate how well your implementation strategy is working.

Check out this article on free implementation plan templates in PowerPoint format for more resources.

Elements of an Effective Implementation Plan

The elements of an effective implementation plan include clear objectives, outlined steps with timelines, and task assignments. It also has continuous monitoring and feedback mechanisms.   

Here's a list of the elements for an effective implementation plan and what they include:   

• Objectives:  Clearly defined goals and outcomes the plan seeks to achieve. This section gives direction to the entire process. 
• Tasks/Actions: Specific steps or tasks required to achieve the objectives. Each action should be clearly articulated and avoid ambiguity. 
• Responsibilities:  Assignments for each task to a person or team to provide accountability and clarity on who does what. 
• Timelines:  Specific deadlines or milestones for each task or action.. 
• Resources:  Identification and allocation of resources (such as finances, manpower, or materials) needed for each task. Completing this section ensures the project doesn't stall due to lack of necessary inputs. 
• Stakeholders: List of individuals or groups who have an interest in the implementation. Keeping stakeholders informed can aid in garnering support and addressing concerns. 
• Risk Management: Identification of potential risks or challenges, along with strategies to mitigate them. Learn more about  risk management planning .
• Communication Plan:  A strategy for how information will be disseminated among team members and stakeholders. This  guide to creating a communication plan can help you get started.  
• Monitoring and Feedback Mechanisms:  Methods to regularly track progress and gather feedback, so you can make necessary adjustments and improvements in real time. 
• Contingency Plan:  Backup strategies or actions to take if primary tasks do not proceed as planned. These details help ensure the plan remains flexible and adaptable. 
• Evaluation Metrics:  Criteria to measure the success or performance of the implementation. Use this data to determine if the plan is meeting the objectives. 
• Documentation:  Maintain records of all actions, decisions, and changes. These documents aid in transparency and future reference, and they ensure that all involved parties are on the same page.

How to Create an Implementation Plan

When creating an implementation plan, first define the objective. Then list all tasks, set dates, assign roles, and track progress. You’ll also need to identify milestones and review and make adjustments as necessary. 

Here are the steps to create an implementation plan:    

• Define the Objective Clearly state what you hope to achieve with this implementation. This could be the launch of a new product, such as the rollout of a new electronic vehicle (EV) charging stations. 
• Perform Stakeholder Analysis Identify all parties involved in the implementation. This includes the project team, end-users, management, and any external stakeholders. 
• Execute a Feasibility Study Thoroughly evaluate the project's potential by analyzing its economic, technical, and operational aspects. This activity involves identifying potential challenges, resource requirements, and risks to ensure that the project is well-founded and worth pursuing. 
• Design and Develop Your Plan Translate your project concept into a detailed plan. This plan will encompass a comprehensive project outline, including specific tasks, responsibilities, timelines, and resource allocation. 
• Establish Timeline and Milestones Estimate how long each task will take and set up a timeline for the entire project. Highlight key milestones on the timeline, so it’s easy to see when the project reaches a notable achievement. 

Use a Plan Template to Create the Implementation Plan Now that you have all the details necessary, use a simple implementation plan template to document it. Using a template can streamline and guide the process of executing your projects, ensuring organized and efficient project management.  

Enter Task Details For each  Action  in the simple implementation plan template’s seven phases, provide a description, and add the  Party Responsible, Priority, Status, Start Date, End Date , and any relevant  Notes to the corresponding fields.   

• Establish a Communication Plan Decide how you will keep everyone informed about the project's progress, changes, or updates. Options could include scheduling regular meetings, sending email updates, or using project management software.
• Deploy Pilot Testing Launch a scaled-down version of your project to a limited audience or in a controlled environment. You'll gather valuable feedback from pilot users, which will inform your adjustments and refinements. 
• Execute Full-Scale Rollout Execute your project on a broader scale, following the finalized project plan and incorporating insights gained from the pilot test.
• Review Performance and Optimize Continuously monitor project performance against established metrics and objectives, and make changes as necessary. 
• Create Documentation Plan Document all aspects of the implementation plan, ensuring you establish a reference point and a record of decisions, justifications, and changes. 
• Review and Evaluate Once the implementation is completed, review the entire process. What went well? What could be improved? This retrospective analysis can inform future implementation plans.

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How to Create an Implementation Plan: a Step-by-Step Guide

Learn how to create an implementation plan with our step-by-step guide. Get practical insights and tips to guarantee your plan’s successful implementation.

As much as we’d love for it to be true, ideas and visions alone are not enough to bring about transformative change. Whether it’s a groundbreaking business strategy or an ambitious personal goal, success hinges on the ability to execute plans effectively.

Implementation plans translate vision into action, turning your aspirations into tangible achievements.

This article covers everything you need to know about implementation plans, from what they should include to how to create one.

What is an implementation plan?

An implementation plan is a strategic roadmap that outlines the steps, resources, and  timeline  required to bring an idea or vision to fruition. It provides a detailed framework for translating goals and objectives into practical actions.

An effective implementation plan goes beyond simply assigning tasks to team members to include various components that collectively help the team execute the plan.

It typically includes specific activities, milestones, and deadlines to keep everyone on track. It also identifies the resources each task needs, including the required people, tools, and materials.

At the end of the day, an implementation plan allows for better coordination and communication among team members, making sure that everyone is working toward the same goal.

Key components of an implementation plan

An implementation plan is made up of several components that are crucial for a project’s success.

Let’s take a closer look at each of them.

‎Goals and objectives

Think about the desired outcomes and objectives for the implementation plan. What do you hope to achieve through the project? Your goals should be specific, measurable, attainable, relevant, and time-bound (SMART).

Clearly defined work goals  help ensure a shared understanding and direction for everyone involved in the project. Without them, your project will be more likely to fail.

Scope and deliverables

Define the implementation plan’s boundaries and scope. What specific deliverables or milestones need to be accomplished? This helps set clear expectations and establish a timeline.

Timeline and milestones

What are the project’s time restraints? Create a detailed timeline that outlines the implementation process’s major phases, activities, and milestones. This  time management strategy  allows for better planning and progress tracking.

Roles and responsibilities

Identify the individuals or teams responsible for carrying out different tasks and activities. Clarify each person’s roles, responsibilities, and reporting structures to ensure accountability and coordination.

Resources and budget

At least  85% of every project  is over budget to some degree due to unforeseen events. To reduce the likelihood of running out of funds, determine the resources your team needs to successfully execute the  plan of action  and allocate a budget. Ensure  your team has the right technological tools  at their disposal.

Risk assessment and mitigation strategies

Identify potential risks and challenges that may arise during implementation. Develop strategies and contingency plans to mitigate those risks and minimize their impact on the project.

Communication plan

Establish a plan for effective communication throughout the implementation process. Define the target audience, key messages, communication channels, and frequency of updates to keep stakeholders informed and engaged.

According to a report on business communication,  72% of business leaders  believe that effective communication increases their team’s productivity.

Training and support

Determine the training needs of the individuals involved in the implementation, and develop a plan to provide the necessary training and support. This ensures everyone has the knowledge and skills to carry out their assigned tasks.

According to the World Economic Forum,  six in ten workers  will require training before 2027, but only half have access to adequate training opportunities today.

Evaluation and monitoring

Define the metrics and evaluation criteria to assess the progress and success of the implementation plan. Regularly monitor and measure the outcomes against the established objectives.

Documentation and reporting

Establish a system for documenting all relevant information, including project plans, progress reports, and any changes made during the implementation. This ensures transparency and provides a record for future reference.

Benefits of creating an implementation plan

Creating an implementation plan can be a difficult process. But when done well, it can bring many benefits for your team and a project’s success. We’ll discuss a few of them below.

‎Ensuring alignment and clarity of goals

A crucial aspect of any implementation plan is clearly defined outcomes and objectives, which give all stakeholders a shared understanding of what needs to be achieved. This alignment minimizes confusion and keeps everyone focused on the same target.

Facilitating effective resource management

An implementation plan gives teams a comprehensive overview of the required resources, including finances, personnel, and materials. This allows for better planning and allocation, ensuring that the right resources are available at the right times.

Project managers can easily identify potential resource gaps or bottlenecks early and take proactive measures to avoid them.

Minimizing risks and addressing potential obstacles

Implementation plans serve as a helpful tool to predict and handle problems while putting a plan into action.

They provide a structured way to identify and evaluate potential risks and challenges so that steps can be taken in advance to reduce their impact. Managers can monitor progress and make the necessary adjustments to ensure the project stays on track.

Enhancing communication and coordination among team members

A well-thought-out implementation plan becomes a structured framework for sharing information and providing progress updates. Roles, responsibilities, and dependencies are clarified, promoting seamless teamwork. This fosters effective communication, improves collaboration, and helps ensure that everyone is on the same page.

‎For example, a team member may not know the plan’s next stage, or a project manager may want to follow up on a task’s progress. Instead of sending emails back and forth, they can both refer to the implementation plan as a source of truth.

Providing a framework for monitoring and evaluation

Implementation plans establish clear metrics and evaluation criteria, serving as benchmarks to assess the success of the plan. This systematic approach helps monitor key milestones and outcomes, empowering teams to make data-driven, informed decisions.

For example, say a non-profit organization develops an implementation plan for a community outreach program. The plan includes specific metrics to monitor the program’s success, such as the number of individuals reached, the impact of educational workshops, and participant feedback.

Regularly tracking these metrics and evaluating the program’s effectiveness means the organization can make informed decisions, identify areas for improvement, and demonstrate the program’s value to stakeholders and funders.

7 steps to create an implementation plan

Creating an implementation plan requires seven important steps. Let’s break down each one and use the example of a team developing a mobile app to illustrate the process.

Step 1: Define the objective and desired outcomes

The first step is to clearly define the objective of the mobile app or product launch. For example, the objective could be to develop a user-friendly app that simplifies online shopping, and the desired outcome could be a high user adoption rate and positive customer feedback.

Step 2: Identify the key stakeholders and their roles

Identify the key stakeholders involved in the development and launch process, such as the  product team , designers, developers, marketing team, and customer support. Clarify their roles and responsibilities to ensure effective collaboration and smooth project execution.

Step 3: Break down the objective into actionable tasks and steps

Break down the objective into smaller tasks and steps that need to be accomplished. These tasks could include conducting market research, designing a user interface, developing an app, creating marketing materials, and setting up customer support channels.

Step 4: Allocate resources and create a timeline

Allocate the necessary resources, including the budget, personnel, and technology, to support the project’s development and launch.  Create a detailed timeline  with specific deadlines for each task to help ensure that the development process stays on track.

Step 5: Conduct a risk assessment and develop mitigation strategies

Identify potential risks that may arise during the development and launch phase. These risks could include technical issues, competition, or market changes. Develop strategies to mitigate these risks, such as conducting thorough testing, staying updated on market trends, and establishing backup plans.

Step 6: Monitor progress and make the necessary adjustments

Regularly monitor the progress of the development and launch activities. Keep track of milestones, such as completing design iterations or reaching development checkpoints. If any issues or challenges arise, make necessary adjustments to the plan, such as reallocating resources or adjusting the timeline.

Step 7: Evaluate the outcomes and lessons learned

Once the mobile app or product is launched, evaluate its performance against the defined objectives in your implementation plan. Analyze user feedback, adoption rates, and sales data to measure success. Identify lessons learned from the development and launch process to improve future product releases.

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With proper planning and a clear implementation plan, even the most ambitious ideas can become tangible realities. And the right tools make this process all the more efficient. That’s where  Motion’s Project Manager  comes in.

Say goodbye to tedious manual tasks and hello to streamlined efficiency with Motion. The app automates time-consuming aspects of your implementation plan, freeing up your team’s energy for what really matters: executing your vision. With Motion, you can easily align your team, track progress, and achieve successful project outcomes.

Simplify your implementation plan and supercharge your team’s productivity with Motion.  Sign up for a free 7-day trial today .

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What Is an Implementation Plan? (Template & Example Included)

What Is Project Implementation?

Project implementation, or project execution, is the process of completing tasks to deliver a project successfully. These tasks are initially described in the project plan, a comprehensive document that covers all areas of project management. However, a secondary action plan, known as an implementation plan, should be created to help team members and project managers better execute and track the project .

What Is an Implementation Plan?

An implementation plan is a document that describes the necessary steps for the execution of a project. Implementation plans break down the project implementation process by defining the timeline, the teams and the resources that’ll be needed.

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Implementation Plan Template

Use this free Implementation Plan Template for Excel to manage your projects better.

Implementation Plan vs. Project Plan

A project plan is a comprehensive project management document that should describe everything about your project including the project schedule, project budget, scope management plan, risk management plan, stakeholder management plan and other important components. An implementation plan, on the other hand, is a simplified version of your project plan that includes only the information that’s needed by the team members who will actually participate in the project execution phase, such as their roles, responsibilities, daily tasks and deadlines.

Project management software like ProjectManager greatly simplifies the implementation planning process. Schedule and execute your implementation plan with our robust online Gantt charts. Assign work, link dependencies and track progress in real time with one chart. Plus, if your team wants to work with something other than a Gantt chart, our software offers four other project views for managing work: task lists, kanban boards, calendars and sheets. Try it for free today.

Key Steps In Project Implementation

Here are some of the key steps that you must oversee as a project manager during the project execution phase . Your project implementation plan should have the necessary components to help you achieve these steps.

1. Communicate Goals and Objectives

Once you’ve outlined the project goals and objectives, the next step is to ensure that the team understands them. For the project to succeed, there must be buy-in from the project team. A meeting is a good way to communicate this, though having project documents that they can refer to is also viable.

2. Define Team Roles and Responsibilities

The project manager will define the roles and responsibilities and communicate them to the project team . They should understand what they’re expected to do and who they can reach out to with questions about their work, all of which leads to a smooth-running project.

3. Establish the Success Criteria for Deliverables

The project deliverables need to meet quality standards, and to do this there must be a success criteria for handing off these deliverables. You want to have something in place to determine if the deliverable is what it’s supposed to be. The measurement is called a success criteria and it applies to any deliverable, whether it’s tangible or intangible.

4. Schedule Work on a Project Timeline

All projects require a schedule , which at its most basic is a start date and an end date for your project. In between those two points, you’ll have phases and tasks, which also have start and finish dates. To manage these deadlines, use a project timeline to visually map everything in one place.

5. Monitor Cost, Time and Performance

To make sure that you’re keeping to your schedule and budget, you need to keep a close eye on the project during the execution phase. Some of the things you should monitor are your costs, time and performance. Costs refer to your budget , time refers to your schedule and performance impacts both as well as quality. By keeping track of these metrics, you can make adjustments to stay on schedule and on budget.

6. Report to Project Stakeholders

While the project manager is monitoring the project, the stakeholders, who have a vested interest in the project, are also going to want to stay informed. To manage their expectations and show them that the project is hitting all its milestones, you’ll want to have project reports , such as project status reports. These can then be presented to the stakeholders regularly to keep them updated.

Free Implementation Plan Template

Many of the key components listed above are included in our implementation plan template . Use this Excel file to define your strategy, scope, resource plan, timeline and more. It’s the ideal way to begin your implementation process. Download your template today.

What Are the Key Components of an Implementation Plan?

There’s no standard one-size-fits-all solution when it comes to creating your implementation plan. However, we’ve created an implementation plan outline for your projects. Here are its components.

• Project goals & objectives: The project goal is the ultimate goal of your project, while the objectives are the key milestones or achievements that must be completed to reach it.
• Success criteria: The project manager must reach an agreement with stakeholders to define the project success criteria.
• Project deliverables: Project deliverables are tangible or intangible outputs from project tasks.
• Scope statement: The scope statement briefly describes your project scope, which can be simply defined as the project work to be performed.
• Resource plan: Create a simple resource plan that outlines the human resources, equipment and materials needed for your project.
• Risk analysis: Use a risk assessment tool like a SWOT analysis or risk register. There are different tools with different levels of detail for your risk analysis.
• Implementation timeline: Any implementation plan needs a clear project timeline to be executed properly. You should use an advanced tool such as a Gantt chart to create one.
• Implementation plan milestones: You need to identify key milestones of your implementation plan so that you can easily keep track of its progress.
• Team roles & responsibilities: The implementation plan won’t execute itself. You’ll need to assign roles and responsibilities to your team members.
• Implementation plan metrics: You’ll need KPIs, OKRs or any other performance metrics you can use to control the progress of your implementation plan.

How to Write an Implementation Plan

Follow these steps to create an implementation plan for your project or business. You can also consider using project management software like ProjectManager to help you with the implementation process.

1. Review Your Project Plan

Start by identifying what you’ll need for the execution of your implementation plan:

• What teams need to be involved to achieve the strategic goals?
• How long will it take to make the strategic goals happen?
• What resources should be allocated ?

By interviewing stakeholders, key partners, customers and team members, you can determine the most crucial assignments needed and prioritize them accordingly. It’s also at this stage that you should list out all the goals you’re looking to achieve to cross-embed the strategic plan with the implementation plan. Everything must tie back to that strategic plan in order for your implementation plan to work.

2. Map Out Assumptions and Risks

This acts as an extension to the research and discovery phase, but it’s also important to point out assumptions and risks in your implementation plan. This can include anything that might affect the execution of the implementation plan, such as paid time off or holidays you didn’t factor into your timeline , budget constraints, losing personnel, market instability or even tools that require repair before your implementation can commence.

3. Identify Task Owners

Each activity in your implementation plan must include a primary task owner or champion to be the owner of it. For tasks to be properly assigned, this champion will need to do the delegating. This means that they ensure that all systems are working as per usual, keep track of their teams’ productivity and more. Project planning software is practically essential for this aspect.

4. Define Project Tasks

Next, you need to finalize all the little activities to round out your plan. Start by asking yourself the following questions:

• What are the steps or milestones that make up the plan?
• What are the activities needed to complete each step?
• Who needs to be involved in the plan?
• What are the stakeholder requirements?
• What resources should be allocated?
• Are there any milestones we need to list?
• What are the risks involved based on the assumptions we notated?
• Are there any dependencies for any of the tasks?

Once all activities are outlined, all resources are listed and all stakeholders have approved (but no actions have been taken just yet), you can consider your implementation plan complete and ready for execution.

Implementation Plan Example

Implementation plans are used by companies across industries on a daily basis. Here’s a simple project implementation plan example we’ve created using ProjectManager to help you better understand how implementation plans work. Let’s imagine a software development team is creating a new app.

• Project goal: Create a new app
• Project objectives: All the project deliverables that must be achieved to reach that ultimate goal.
• Success criteria: The development team needs to communicate with the project stakeholders and agree upon success criteria.
• Scope statement: Here’s where the development team will document all the work needed to develop the app. That work is broken down into tasks, which are known as user stories in product and software development. Here, the team must also note all the exceptions, which means everything that won’t be done.
• Resource plan: In this case, the resources are all the professionals involved in the software development process, as well as any equipment needed by the team.
• Risk analysis: Using a risk register, the product manager can list all the potential risks that might affect the app development process.
• Timeline, milestones and metrics: Here’s an image of an implementation plan timeline we created using ProjectManager’s Gantt chart view. The diamond symbols represent the implementation plan milestones.
• Team roles & responsibilities: Similarly, we used a kanban board to assign implementation plan tasks to team members according to their roles and responsibilities.

Benefits of an Implementation Plan for the Project Implementation Process

The implementation plan plays a large role in the success of your overall strategic plan. But more than that, communicating both your strategic plan and the implementation of it therein to your team members helps them feel as if they have a sense of ownership within the company’s long-term direction.

Increased Cooperation

An implementation plan that’s well communicated also helps to increase cooperation across all teams through all the steps of the implementation process. It’s easy to work in a silo—you know exactly what your daily process is and how to execute it. But reaching across the aisle and making sure your team is aligned on the project goals that you’re also trying to meet? That’s another story entirely. With an implementation plan in place, it helps to bridge the divide just a little easier.

Additionally, with an implementation plan that’s thoroughly researched and well-defined, you can ensure buy-in from stakeholders and key partners involved in the project. And no matter which milestone you’re at, you can continue to get that buy-in time and time again with proper documentation.

At the end of the day, the biggest benefit of an implementation plan is that it makes it that much easier for the company to meet its long-term goals. When everyone across all teams knows exactly what you want to accomplish and how to do it, it’s easy to make it happen.

Implementation Plan FAQ

There’s more to know about implementation plans. It’s a big subject and we’ve tried to be thorough as possible, but if you have any further questions, hopefully we’ve answered them below.

What Is the Difference Between an Action Plan and an Implementation Plan?

The main difference between an action plan and an implementation plan is that an action plan focuses exclusively on describing work packages and tasks, while the implementation plan is more holistic and addresses other variables that affect the implementation process such as risks, resources and team roles & responsibilities.

What Is an Implementation Plan in Business?

A business implementation plan is the set of steps that a company follows to execute its strategic plan and achieve all the business goals that are described there.

What Is an Implementation Plan in Project Management?

Implementation plans have many uses in project management. They’re a planning tool that allows project managers to control smaller projects within their project plan. For example, they might need an implementation plan to execute risk mitigation actions, change requests or produce specific deliverables.

How to Make an Implementation Plan With ProjectManager

Creating and managing an implementation plan is a huge responsibility and one that requires diligence, patience and great organizational skills.

When it comes to a project implementation plan, there are many ways to make one that’s best suited for your team. With ProjectManager , you get access to both agile and waterfall planning so you can plan in sprints for large or small projects, track issues and collaborate easily. Try kanban boards for managing backlogs or for making workflows in departments.

Switching up the activities after a milestone meeting with stakeholders? You can easily update your implementation plan with our software features. Add new tasks, set due dates, and track how far along your team is on their current activities.

Implementation plans are the backbone of an organization’s strategic overall plan. With ProjectManager, give your organization the project management software they need to gain insight into all resources needed, view activities on their lists and collaborate with ease. Sign up for our free 30-day trial today.

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Project management

Implementation plan: What to include and 5 essential steps

A project plan or project implementation plan is a key strategic document that keeps teams on track throughout a project, indicating how a project is expected to run along with who’s responsible for what. It’s an extremely valuable planning tool — one that can be the difference between project success and project failure.

It’s also a fairly comprehensive document, and if you’ve never built one before, the concept can feel a bit overwhelming.

In this post, we’ll give you a five-step plan for building and implementing a project plan. First, we’ll walk you through what a project implementation plan looks like, why you should create one for every project, and what each plan should include.

• What is a project implementation plan?

A project implementation plan is a document that defines how a project will be executed. Implementation plans outline the project's goals, scope, and purpose, as well as listing the resources (including team members) necessary for a successful project.

Project implementation plans are sometimes called “strategic plans” because they lay out the strategy proposed for a project. But we like the longer name because it conveys more than just strategy: It suggests a process going into action, and it answers the question of how a team will arrive at a goal.

A project implementation plan serves as a critical reference point throughout the project's lifecycle, ensuring everyone is on the same page and everything is on the right track. It's a vital document for guiding decision-making, mitigating risks, and ultimately ensuring the successful completion of the project from start to finish.

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• Why every project should start with an implementation plan

Why start each project with an implementation plan? Simple: because you want the project to succeed, and you want an objective way to know if it succeeded.

Starting each project with an implementation plan accomplishes quite a bit for most teams and businesses, primarily because it creates a shared sense of vision and understanding and points toward a clearly defined goal.

Most teams realize these four benefits (and plenty more) when they create a thorough and functional project implementation plan:

It creates an actionable roadmap of the scope of work

Projects run the gamut from extremely simple to lengthy and complex. The more complicated and interconnected the project, the greater the chance for confusion.

Whatever the level of complexity, chaos ensues when team members aren’t clear on what to do, when to do it, or why they’re doing it.

A project implementation plan is the antidote to this kind of chaos because it shows all parties what the path forward looks like (the roadmap ) — as well as what is and isn’t on that path (the scope of work).

It makes goals and communication transparent to all stakeholders

When all parties understand the goals of a project, you lessen confusion around those goals. There may still be disagreement on how to best achieve a goal, but there’s no confusion about what the team is aiming to accomplish.

Also, a central, accessible document containing all relevant aspects of a project creates a single source of truth for teams, managers, executives, vendors, customers, and more. When anyone and everyone associated with a project is working from the same playbook, teams and businesses enjoy clearer, more focused, and more transparent communication .

It holds your team members accountable

Around 70% of businesses report having at least one failed project in the last year. We’ve all been part of a project where no one seemed accountable for problems or even total project failure. Of course, no one likes taking the blame and finding a scapegoat isn’t always terribly productive. Still, if you have a team member or business unit that’s consistently failing to deliver, you want to know.

A strong project implementation plan makes clear who’s responsible for what within a project. It gives project managers and team leads a stronger understanding of task accountability, helping to hold team members accountable for their work.

And most of the time, better accountability comes with better results!

It helps your entire team stay on the same page

You’ll never completely eliminate scope creep (something that occurred within more than a third of projects in 2021), nor should you. Parameters for various deliverables or even the entire project can and do change over the course of a project, and sometimes a change in scope is clearly the right decision.

But not all scope creep is good. Especially with longer or more complex projects, it’s common for team members to lose focus on the top-level goals — not to mention the specific steps needed to reach those goals.

This loss of focus is preventable, though, as is the scope creep that grows from it. A project implementation plan keeps the big-picture goals and the steps required to meet them in focus. When a change in scope is warranted, it should be documented within or alongside the implementation plan.

• Essential components of a great implementation plan

Most well-designed implementation plans contain these essential items, though it’s important to note that implementation plans vary widely, just like the projects they’re attached to.

These elements comprise a solid foundation for your next implementation plan. Start with these, but feel free to add additional elements that make sense for your industry or project type.

1) Scope statement

The scope statement outlines the scope of the project — essentially, what work will be performed in the project (and what work would be considered out of scope).

2) Project milestones, goals, and key objectives

Project goals are the high-level outcomes the project aims to achieve. Key objectives are the steps or intermediate outcomes that will occur throughout the project in support of the project goals. Project milestones are the points of measurement along the way, usually significant or tangible in some way.

Examples of milestones across a few industry contexts include wireframe completed, beta launch, copy drafted, or the completion of a phase, segment, or function that’s part of the whole.

3) Detailed resource plan

A project’s resource plan indicates which human resources are involved along with their time or workload commitment. You should also include materials and equipment (typically, only what’s beyond the standard stuff every employee already has) needed for successful project completion.

4) Estimated implementation timeline

A key element of any implementation plan is a concrete timeframe for the project (and its implementation). These dates are rarely perfect at the outset of a project, but they provide a goal to work toward and give stakeholders some context for what they’re signing off on.

Most project teams use project management software for creating project timelines , often in the form of a Gantt chart.

5) Implementation plan milestones

Your implementation plan may benefit from its own set of internal milestones, separate from the broader project milestones. These internal milestones are more useful on highly complex projects with multiple levels of approval and numerous departments supplying information.

Implementation plan milestones could look like these: initial stakeholder information gathered, plan drafted, plan discussed and feedback incorporated, final sign-off by all stakeholders.

6) Implementation plan KPIs & metrics

Your key performance indicators (KPIs) or other metrics reveal how well the team is accomplishing the implementation plan. Establish measurable indicators, state what they are within the plan itself, and then track them over the course of the project.

Here, a quality project management tool is essential if you want to succeed with measurements that span the length of a project.

• 5 easy steps to create your project implementation plan

Now you know what needs to go into your project implementation plan — but how do you actually create one and get the implementation process started?

We know this process can seem daunting at first, and it does take some upfront work. But the process doesn’t have to be as complicated as it seems. Follow these five easy steps to create an implementation plan that helps keep your project and your team on track. Then, as future projects arise, use these questions as a template of sorts to create a quality implementation and management plan for each one.

Teamwork.com’s project management template is an easy way to start building your plan today.

• 1) Define your goals and milestones

Before you can create a plan for how to get where you want to go, you need to spend some time deciding where you want to go .

So, before you start building out any other part of a project implementation or action plan, start by devoting time to the what and the where:

What are you trying to accomplish? (Project-level goals)

What needs to happen to reach those goals? (Project objectives)

What are the intermediate steps or milestones that demonstrate progress along the path toward the project’s goals? (Project milestones)

Once you establish goals, objectives, and milestones — and achieve buy-in from key stakeholders and project team members on those goals and milestones — you’re ready to proceed to step two.

• 2) Conduct research by interviewing, surveying, or observing

Research is one key element of a successful implementation plan. In many project contexts, this research looks like interviewing or surveying various stakeholders, subject matter experts, department leaders, and so on — gathering the information necessary to build your implementation strategy.

Sometimes observation is a key strategy as well: Watching what another team (or vendor or external organization) does or has done on a similar project can provide valuable insights.

• 3) Brainstorm and map out potential risks

Every project has inherent potential risks. Some of these can be foreseen, while others seem to come out of nowhere. Take the pandemic as one example of the latter category. Yes, businesses should have business continuity and disaster management policies in place, but few — if any — businesses had a concrete plan of action lined up for a global pandemic.

So, there are risks you can’t plan for and could never predict. But there are plenty of risks that, with a little bit of brainstorming and planning, should be easy to discover. These are the ones you need to target as you perform a risk assessment.

Map out the known risks, along with potential impacts and mitigation strategies for each one. Some risks are entirely avoidable so long as you take appropriate risk management actions. Others may not be completely preventable, but having a plan in place will greatly reduce their impact.

• 4) Assign and delegate essential tasks

Every good implementation plan will include a work plan or action plan that lists out the tasks within the project to a certain level of granularity. These tasks eventually get plugged into a calendar or schedule of some sort, often within project planning software suites like Teamwork.com .

No matter what method or platform you’re using, at this stage, you need to map out or schedule these tasks. As a part of this step, make sure you assign and delegate tasks to specific resources (or, at minimum, specific departments or work groups).

This step is key to successful project execution, as it assigns responsibility and accountability for every task included in the plan, bringing clarity to who’s doing what and when.

• 5) Finalize your plan and allocate resources

Next up is allocating resources. You already assigned tasks to people (or departments) in the previous step, so what do we mean here that’s any different?

Put simply, there’s a difference between putting on paper that “Sam will handle task 35” (assigning tasks) and actually making sure that Sam has the capacity to handle task 35 (allocating resources).

In step 4, all you really did was determine who’s doing what. Now, during resource allocation, you make sure that your assignment plan is achievable. Resource allocation means assigning tasks to resources that are actually available. In other words, you need to make sure task 35 doesn’t land on Sam’s desk the same day as 10 other tasks.

Last, once everything else about your plan has been crafted, vetted, and approved, it’s time to finalize the plan. Usually, this involves sending out the completed plan for a final round of approvals.

Once approved, the project implementation plan becomes a single source of truth for the team and other stakeholders. So make sure to store the plan in a central, accessible location. ( Teamwork.com is a great place for this , if you ask us!)

• Create an effective project plan with Teamwork.com

Creating a project implementation plan requires careful planning and attention to innumerable details, but the results are worth the investment. Increase your project success rate, productivity, morale, and more by keeping teams focused on the right shared outcomes.

We’ve hinted at this a few times already, but project implementation planning (along with all the other documents and documentation you need to prepare to get a project off the ground) is infinitely easier when you use the right tools.

Teamwork.com is a powerful all-in-one platform for client work — including complete operations control and project management — that gives you a central location to store project data, robust yet flexible templates, and visibility into current and past project data. Teamwork.com can cut down on the detail work and keep your information organized in a digestible, more user-friendly way, ultimately empowering you and your teams to achieve better work for your clients, be more profitable, and stay on track.

See more of what Teamwork.com can do for your business now — get started now for free, view our comprehensive pricing plans , or book a demo today.

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TABLE OF CONTENTS

Teamwork.com: The all-in-one platform for client work

Learn how Teamwork.com helps you drive business efficiency, grow profits, and scale confidently.

Ben is a Senior Content Marketing Specialist at Teamwork.com. Having held content roles at agencies and SaaS companies for the past 8 years, Ben loves writing about the latest tech trends and work hacks in the agency space.

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Implementing the Plan

You’ve spent the last few months creating your 2022 business plan, and you’re breathing a sigh of relief. Pat yourself on the back for a moment but understand that your job is not done.

You may be able to cross creating your business plan off your to-do list, but don’t shove your hard work into a drawer and forget about it.

If you are at a loss of what to do next, here comes the fun part: implementing it. Follow these five simple steps:

Step 1: Assemble your team

Schedule time with your team to go over the details of your business plan. Talk about the who , what, where, when and how so everyone is “in the know.” Then decide what metrics need to be a priority—such as sales numbers, people numbers, or website traffic—and establish a timeline for accomplishing those goals.

Step 2: Break it down into manageable chunks

Big goals can seem overwhelming until you turn them into manageable objectives. Then create an action plan for the first 90 days to identify how you will get them done.

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Step 3: Delegate responsibilities

You don’t have to do everything yourself. Utilize your team's strengths, especially for those tasks you are not the best at or don’t enjoy doing. Delegating parts of your business plan to others is a great way to get everyone involved, make them feel empowered, and achieve your results faster.

Step 4: Measure results

Numbers are powerful. Put systems in place that will measure your goals’ progress. These numbers will help you determine if your goals are on track, how you can do more of what is working well, and what you need to change that is not working.

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Step 5: Schedule regular business plan reviews

Identify a date on your calendar each week to review the progress of your business plan. During this meeting, everyone will report their metrics, brainstorm ideas, and decide on next steps.

"Good Business Planning is 9 parts execution for every 1 part strategy."

Understand that it is a working document

The only guarantee in business is that there are no guarantees. Just because you crafted a beautiful roadmap doesn’t mean everything will go according to plan. The best part about an actionable business plan is that it is not set in stone. It’s a working document that you can change or modify as situations arise throughout the year.

New Ideas will emerge

New ideas will inevitably present themselves as you work through your goals. But what happens if those ideas conflict with your business plan? Next month’s blog will discuss how to handle these unplanned but good ideas and how to NOT let them derail your business plan.

Tired of Feeling Lost in the Details?

If you’re ready to stop spinning your wheels and start implementing your plan, contact Healthy Business Manager today. We can help you get the year off to a strong, productive start!

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Goals and Objectives for Business Plan with Examples

Published Nov.05, 2023

Updated Apr.23, 2024

By: Jakub Babkins

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Table of Content

Every business needs a clear vision of what it wants to achieve and how it plans to get there. A business plan is a document that outlines the goals and objectives of a business, as well as the strategies and actions to achieve them. A well-written business plan from business plan specialists can help a business attract investors, secure funding, and guide its growth.

Understanding Business Objectives

Business objectives are S pecific, M easurable, A chievable, R elevant, and T ime-bound (SMART) statements that describe what a business wants to accomplish in a given period. They are derived from the overall vision and mission of the business, and they support its strategic direction.

Business plan objectives can be categorized into different types, depending on their purpose and scope. Some common types of business objectives are:

• Financial objectives
• Operational objectives
• Marketing objectives
• Social objectives

For example, a sample of business goals and objectives for a business plan for a bakery could be:

• To increase its annual revenue by 20% in the next year.
• To reduce its production costs by 10% in the next six months.
• To launch a new product line of gluten-free cakes in the next quarter.
• To improve its customer satisfaction rating by 15% in the next month.

The Significance of Business Objectives

Business objectives are important for several reasons. They help to:

• Clarify and direct the company and stakeholders
• Align the company’s efforts and resources to a common goal
• Motivate and inspire employees to perform better
• Measure and evaluate the company’s progress and performance
• Communicate the company’s value and advantage to customers and the market

For example, by setting a revenue objective, a bakery can focus on increasing its sales and marketing efforts, monitor its sales data and customer feedback, motivate its staff to deliver quality products and service, communicate its unique selling points and benefits to its customers, and adjust its pricing and product mix according to market demand.

Advantages of Outlining Business Objectives

Outlining business objectives is a crucial step in creating a business plan. It serves as a roadmap for the company’s growth and development. Outlining business objectives has several advantages, such as:

• Clarifies the company’s vision, direction, scope, and boundaries
• Break down the company’s goals into smaller tasks and milestones
• Assigns roles and responsibilities and delegates tasks
• Establishes standards and criteria for success and performance
• Anticipates risks and challenges and devises contingency plans

For example, by outlining its business objective for increasing the average revenue per customer in its business plan, a bakery can:

• Attract investors with its viable business plan for investors
• Secure funding from banks or others with its realistic financial plan
• Partner with businesses or organizations that complement or enhance its products or services
• Choose the best marketing, pricing, product, staff, location, etc. for its target market and customers

Setting Goals and Objectives for a Business Plan

Setting goals and objectives for a business plan is not a one-time task. It requires careful planning, research, analysis, and evaluation. To set effective goals and objectives for a business plan, one should follow some best practices, such as:

OPTION 1: Use the SMART framework. A SMART goal or objective is clear, quantifiable, realistic, aligned with the company’s mission and vision, and has a deadline. SMART stands for:

• Specific – The goal or objective should be clear, concise, and well-defined.
• Measurable – The goal or objective should be quantifiable or verifiable.
• Achievable – The goal or objective should be realistic and attainable.
• Relevant – The goal or objective should be aligned with the company’s vision, mission, and values.
• Time-bound – The goal or objective should have a deadline or timeframe.

For example, using the SMART criteria, a bakery can refine its business objective for increasing the average revenue per customer as follows:

• Specific – Increase revenue with new products and services from $5 to $5.50.
• Measurable – Track customer revenue monthly with sales reports.
• Achievable – Research the market, develop new products and services, and train staff to upsell and cross-sell.
• Relevant – Improve customer satisfaction and loyalty, profitability and cash flow, and market competitiveness.
• Time-bound – Achieve this objective in six months, from January 1st to June 30th.

OPTION 2: Use the OKR framework. OKR stands for O bjectives and K ey R esults. An OKR is a goal-setting technique that links the company’s objectives with measurable outcomes. An objective is a qualitative statement of what the company wants to achieve. A key result is a quantitative metric that shows how the objective will be achieved.

OPTION 3: Use the SWOT analysis. SWOT stands for S trengths, W eaknesses, O pportunities, and T hreats. A SWOT analysis is a strategic tool that helps the company assess the internal and external factors that affect its goals and objectives.

• Strengths – Internal factors that give the company an advantage over others. 
• Weaknesses – Internal factors that limit the company’s performance or growth. 
• Opportunities – External factors that allow the company to improve or expand. 
• Threats – External factors that pose a risk or challenge to the company.

For example, using these frameworks, a bakery might set the following goals and objectives for its SBA business plan :

Objective – To launch a new product line of gluten-free cakes in the next quarter.

Key Results:

• Research gluten-free cake market demand and preferences by month-end.
• Create and test 10 gluten-free cake recipes by next month-end.
• Make and sell 100 gluten-free cakes weekly online or in-store by quarter-end.

SWOT Analysis:

• Expertise and experience in baking and cake decorating.
• Loyal and satisfied customer base.
• Strong online presence and reputation.

Weaknesses:

• Limited production capacity and equipment.
• High production costs and low-profit margins.
• Lack of knowledge and skills in gluten-free baking.

Opportunities:

• Growing demand and awareness for gluten-free products.
• Competitive advantage and differentiation in the market.
• Potential partnerships and collaborations with health-conscious customers and organizations.
• Increasing competition from other bakeries and gluten-free brands.
• Changing customer tastes and preferences.
• Regulatory and legal issues related to gluten-free labeling and certification.

Examples of Business Goals and Objectives

To illustrate how to write business goals and objectives for a business plan, let’s use a hypothetical example of a bakery business called Sweet Treats. Sweet Treats is a small bakery specializing in custom-made cakes, cupcakes, cookies, and other baked goods for various occasions.

Here are some examples of possible startup business goals and objectives for Sweet Treats:

Earning and Preserving Profitability

Profitability is the ability of a company to generate more revenue than expenses. It indicates the financial health and performance of the company. Profitability is essential for a business to sustain its operations, grow its market share, and reward its stakeholders.

Some possible objectives for earning and preserving profitability for Sweet Treats are:

• To increase the gross profit margin by 5% in the next quarter by reducing the cost of goods sold
• To achieve a net income of $100,000 in the current fiscal year by increasing sales and reducing overhead costs

Ensuring Consistent Cash Flow

Cash flow is the amount of money that flows in and out of a company. A company needs to have enough cash to cover its operating expenses, pay its debts, invest in its growth, and reward its shareholders.

Some possible objectives for ensuring consistent cash flow for Sweet Treats are:

• Increase monthly operating cash inflow by 15% by the end of the year by improving the efficiency and productivity of the business processes
• Increase the cash flow from investing activities by selling or disposing of non-performing or obsolete assets

Creating and Maintaining Efficiency

Efficiency is the ratio of output to input. It measures how well a company uses its resources to produce its products or services. Efficiency can help a business improve its quality, productivity, customer satisfaction, and profitability.

Some possible objectives for creating and maintaining efficiency for Sweet Treats are:

• To reduce the production time by 10% in the next month by implementing lean manufacturing techniques
• To increase the customer service response rate by 20% in the next week by using chatbots or automated systems

Winning and Keeping Clients

Clients are the people or organizations that buy or use the products or services of a company. They are the source of revenue and growth for a company. Therefore, winning and keeping clients is vital to generating steady revenue, increasing customer loyalty, and enhancing word-of-mouth marketing.

Some possible objectives for winning and keeping clients for Sweet Treats are:

• To acquire 100 new clients in the next quarter by launching a referral program or a promotional campaign
• To retain 90% of existing clients in the current year by offering loyalty rewards or satisfaction guarantees

Building a Recognizable Brand

A brand is the name, logo, design, or other features distinguishing a company from its competitors. It represents the identity, reputation, and value proposition of a company. Building a recognizable brand is crucial for attracting and retaining clients and creating a loyal fan base.

Some possible objectives for building a recognizable brand for Sweet Treats are:

• To increase brand awareness by 50% in the next six months by creating and distributing engaging content on social media platforms
• To improve brand image by 30% in the next year by participating in social causes or sponsoring events that align with the company’s values

Expanding and Nurturing an Audience with Marketing

An audience is a group of people interested in or following a company’s products or services. They can be potential or existing clients, fans, influencers, or partners. Expanding and nurturing an audience with marketing is essential for increasing a company’s visibility, reach, and engagement.

Some possible objectives for expanding and nurturing an audience with marketing for Sweet Treats are:

• To grow the email list by 1,000 subscribers in the next month by offering a free ebook or a webinar
• To nurture leads by sending them relevant and valuable information through email newsletters or blog posts

Strategizing for Expansion

Expansion is the process of increasing a company’s size, scope, or scale. It can involve entering new markets, launching new products or services, opening new locations, or forming new alliances. Strategizing for expansion is important for diversifying revenue streams, reaching new audiences, and gaining competitive advantages.

Some possible objectives for strategizing for expansion for Sweet Treats are:

• To launch a new product or service line by developing and testing prototypes
• To open a new branch or franchise by securing funding and hiring staff

Template for Business Objectives

A template for writing business objectives is a format or structure that can be used as a guide or reference for creating your objectives. A template for writing business objectives can help you to ensure that your objectives are SMART, clear, concise, and consistent.

To use this template, fill in the blanks with your information. Here is an example of how you can use this template:

Example of Business Objectives

Our business is a _____________ (type of business) that provides _____________ (products or services) to _____________ (target market). Our vision is to _____________ (vision statement) and our mission is to _____________ (mission statement).

Our long-term business goals and objectives for the next _____________ (time period) are:

S pecific: We want to _____________ (specific goal) by _____________ (specific action).

M easurable: We will measure our progress by _____________ (quantifiable indicator).

A chievable: We have _____________ (resources, capabilities, constraints) that will enable us to achieve this goal.

R elevant: This goal supports our vision and mission by _____________ (benefit or impact).

T ime-bound: We will complete this goal by _____________ (deadline).

Repeat this process for each goal and objective for your business plan.

How to Monitor Your Business Objectives?

After setting goals and objectives for your business plan, you should check them regularly to see if you are achieving them. Monitoring your business objectives can help you to:

• Track your progress and performance
• Identify and overcome any challenges
• Adjust your actions and strategies as needed

Some of the tools and methods that you can use to monitor your business objectives are:

• Dashboards – Show key data and metrics for your objectives with tools like Google Data Studio, Databox, or DashThis.
• Reports – Get detailed information and analysis for your objectives with tools like Google Analytics, Google Search Console, or SEMrush.
• Feedback – Learn from your customers and their needs and expectations with tools like SurveyMonkey, Typeform, or Google Forms.

Strategies for Realizing Business Objectives

To achieve your business objectives, you need more than setting and monitoring them. You need strategies and actions that support them. Strategies are the general methods to reach your objectives. Actions are the specific steps to implement your strategies.

Different objectives require different strategies and actions. Some common types are:

• Marketing strategies
• Operational strategies
• Financial strategies
• Human resource strategies
• Growth strategies

To implement effective strategies and actions, consider these factors:

• Alignment – They should match your vision, mission, values, goals, and objectives
• Feasibility – They should be possible with your capabilities, resources, and constraints
• Suitability – They should fit the context and needs of your business

How OGSCapital Can Help You Achieve Your Business Objectives?

We at OGSCapital can help you with your business plan and related documents. We have over 15 years of experience writing high-quality business plans for various industries and regions. We have a team of business plan experts who can assist you with market research, financial analysis, strategy formulation, and presentation design. We can customize your business plan to suit your needs and objectives, whether you need funding, launching, expanding, or entering a new market. We can also help you with pitch decks, executive summaries, feasibility studies, and grant proposals. Contact us today for a free quote and start working on your business plan.

Frequently Asked Questions

What are the goals and objectives in business.

Goals and objectives in a business plan are the desired outcomes that a company works toward. To describe company goals and objectives for a business plan, start with your mission statement and then identify your strategic and operational objectives. To write company objectives, you must brainstorm, organize, prioritize, assign, track, and review them using the SMART framework and KPIs.

What are the examples of goals and objectives in a business plan?

Examples of goals and objectives in a business plan are: Goal: To increase revenue by 10% each year for the next five years. Objective: To launch a new product line and create a marketing campaign to reach new customers.

What are the 4 main objectives of a business?

The 4 main objectives of a business are economic, social, human, and organic. Economic objectives deal with financial performance, social objectives deal with social responsibility, human objectives deal with employee welfare, and organic objectives deal with business growth and development.

What are goals and objectives examples?

Setting goals and objectives for a business plan describes what a business or a team wants to achieve and how they will do it. For example: Goal: To provide excellent customer service. Objective: To increase customer satisfaction scores by 20% by the end of the quarter. 

At OGSCapital, our business planning services offer expert guidance and support to create a realistic and actionable plan that aligns with your vision and mission. Get in touch to discuss further!

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How to Set and Use Milestones in Your Business Plan

12 min. read

Updated March 4, 2024

As a new business owner, there are fewer more exciting moments than seeing your big idea come to life as you open your door (or website) to customers for the first time.

But are you ready for what comes next? 

Mapping out each step of your business’s evolution – from early planning to long-term growth planning – is just as important as knowing what your value proposition is, or who your target customers are. That makes milestone planning a crucial part of your business plan.

After all, you can’t achieve your vision for the business without understanding the steps and resources required to get there. Adding milestones in a business plan helps keep your business on track and ensures progress toward your goals.

In this article, we’ll discuss the importance of milestones in business planning, how to create effective milestones, examples of common business goals, the difference between goals, objectives, and milestones, and tips for managing your milestones effectively.

Why do you need milestones in your business plan?

The Milestones table is one of the most important in your business plan. It sets the plan into practical, concrete terms, with real budgets, deadlines, and management responsibilities. It helps you focus as you are writing your business plan, and helps you implement your plan as you grow your business.

Milestones put some bite into your plan and management strategy by listing specific actions to be taken. Each action becomes a milestone. This is where a business plan becomes a real plan, with specific and measurable activities, instead of just a document.

Milestones play a key role in your business plan for several reasons:

Tracking progress

Milestones help measure progress towards objectives, keeping your business on course.

Encouraging accountability

Milestones make team members responsible for their progress, keeping everyone focused on the goals.

Promoting adaptability

Regularly reviewing milestones lets you identify areas for improvement and adjust your strategy as needed.

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Enhancing communication

Sharing milestones with your team and stakeholders keeps everyone informed about your progress and fosters a sense of shared commitment.

What to include in each milestone?

Set as many milestones as you can think of to make it more complete. Give each milestone the following:

• Milestone name
• Person responsible

These represent what milestone you’re aiming for, when you expect to get there, what resources are required, and who the main stakeholders are for that milestone.

Then, make sure that your team knows that you will be following the plan, tracking the milestones, and analyzing the plan-vs-actual results. If you don’t follow up, your plan will not be implemented.

Examples of common business milestones

Here are some examples of typical business goals you might include in your business plan milestones:

Product development milestones

• Completing product design and prototype
• Finalizing product specifications
• Securing intellectual property rights
• Launching manufacturing processes
• Introducing the product in the market

Sales and marketing milestones

• Developing a marketing plan
• Establishing a sales team or distribution network
• Achieving specific customer or sales revenue goals
• Expanding market reach to new regions or demographics
• Attaining a target market share percentage

Financial milestones

• Securing funding or investment
• Achieving break-even or profitability
• Reaching specific revenue or net income targets
• Reducing operating costs or increasing profit margins
• Boosting the company’s valuation

Operational milestones

• Hiring key team members or filling essential positions
• Implementing new technology or software systems
• Establishing partnerships or collaborations

How to create effective business milestones

Here are some steps to create concrete, actionable business plan milestones:

1. Identify your goals and objectives

Outline your business’s main goals and objectives, such as growth, profitability, and market expansion. These will guide your milestone planning.

2. Break goals into smaller steps

Divide your goals into smaller, achievable steps. These smaller steps will form the basis for your business plan milestones.

3. Be specific, measurable, and achievable

Your milestones should be specific, measurable, and achievable. Use clear metrics to measure progress and ensure your milestones are realistic.

4. Align milestones with your business strategy

Make sure your business plan milestones align with your overall strategy. Each milestone should contribute to your long-term vision and strategic objectives.

5. Set timelines for milestones

Establish a timeline for completing each milestone, including start and end dates. Be prepared to adjust your timeline if needed.

6. Monitor progress and adjust as necessary

Regularly review your progress toward each milestone and make adjustments as needed.

7. Communicate your milestones

Share your milestones with your team and stakeholders to ensure alignment with your company’s goals and objectives.

Common metrics to track in your business milestones

Selecting the right metrics to track in your business milestones is important to accurately gauge your progress.

There are several common metrics that businesses of all sizes use when determining if they’re progressing toward their milestones. Some of them can sound intimidating at first. But don’t worry, they’re concepts that you can grasp with a bit of reading and an understanding of your company’s financials.

You can check out this resource guide to learn more about a wider range of business metrics you may want to track over time. But here are a few metrics that are likely to be important regardless of the type, size, or stage of business:

• Customer acquisition cost (CAC): CAC is the average cost of acquiring a new customer. It includes expenses related to marketing, sales, and any other costs associated with gaining new customers. Monitoring CAC helps you assess the efficiency of your marketing and sales efforts and adjust your strategies accordingly.
• Monthly recurring revenue (MRR): For subscription-based businesses, MRR is an essential metric that tracks the total recurring revenue generated each month. MRR helps you monitor the health of your subscription business and identify trends in revenue growth or decline.
• Customer lifetime value (CLV): CLV represents the total revenue a customer generates for your business throughout their entire relationship with your company. Tracking CLV can help you determine the long-term value of your customers and inform your marketing, sales, and customer retention strategies.
• Churn rate: Churn rate measures the percentage of customers who cancel or do not renew their subscriptions within a given period. Monitoring churn rate helps you identify issues with customer satisfaction, product quality, or pricing, and take action to improve customer retention.
• Gross margin: Gross margin is the percentage of revenue remaining after accounting for the cost of goods sold (COGS). A healthy gross margin indicates that your business can cover its operating expenses and generate a profit. Tracking gross margin can help you identify opportunities to reduce costs or increase pricing to improve profitability.
• Burn rate: Burn rate refers to the rate at which your business spends money, typically measured monthly. Monitoring burn rate helps you understand how long your current funding will last and when you may need additional investment or revenue to sustain your business.
• Conversion rate: The conversion rate is the percentage of potential customers who take a desired action, such as making a purchase or signing up for a newsletter. Tracking conversion rates helps you assess the effectiveness of your marketing campaigns and make improvements to boost sales.
• Revenue growth rate: Revenue growth rate measures the increase in revenue over a specific period, indicating the pace at which your business is growing. Monitoring revenue growth rate can help you set realistic growth expectations and identify trends that may impact your business’s future performance.

The difference between goals, objectives, and milestones

Understanding the distinctions between goals, objectives, and milestones is crucial for effective milestone planning. Here’s a brief overview of these concepts:

• Goals: Goals are broad, long-term, and often qualitative aspirations that your business aims to achieve. They provide a general sense of direction and purpose for your organization. Examples of goals include increasing brand awareness, becoming an industry leader, or providing exceptional customer service.
• Objectives: Objectives are specific, measurable, and time-bound targets that support the achievement of your goals. They are more quantifiable and detailed than goals and serve as stepping stones toward fulfilling your broader aspirations. Examples of objectives include increasing sales by 15% within a year or reducing customer churn rate by 5% in six months.
• Milestones: Milestones are significant events or achievements that mark the completion of a specific objective or a major step towards your goals. They help you track progress and measure the success of your efforts. Examples of milestones include launching a new product, reaching a specific revenue target, or signing a partnership agreement with a key industry player.

What are essential business milestones to hit within the first year

Some milestones are especially important to achieve within your first year of operation:

Establishing a solid customer base: In your first year, one of your primary milestones should be to attract and retain a solid customer base. This involves identifying your target market, developing strategies to reach them effectively, and implementing customer retention practices. Customer acquisition and retention metrics can help you assess your progress. Achieving this milestone is indicative of market validation for your product or service and can also help secure additional funding.

Developing and refining your product or service offerings: Another critical milestone is the continuous refinement of your products or services based on customer feedback and market trends. This includes launching your minimum viable product (MVP), gathering feedback, and iteratively improving upon it. It’s also about ensuring that your product or service remains relevant and competitive. Hitting this milestone shows adaptability and customer focus, qualities that stakeholders appreciate.

Generating a positive cash flow: Achieving positive cash flow is a key financial milestone for your first year in business. Positive cash flow means that the business’s revenues exceed its expenses over a certain period, which can contribute to the financial stability of the business. To reach this milestone, you might focus on strategies to increase sales, reduce costs, or improve collection of receivables.

Building a strong brand and online presence: This involves creating a recognizable brand identity that resonates with your target audience, and developing a robust online presence through a user-friendly website and active social media channels. These efforts can drive customer engagement, generate leads, and establish your credibility in the marketplace. Achieving this milestone can indicate your business’s potential for long-term growth and success.

Establishing efficient operational processes: In your first year, it’s important to develop efficient systems for daily operations, including sales processes, customer service procedures, and supply chain management. This will help your business run smoothly, improve customer satisfaction, and reduce costs. Successfully hitting this milestone signifies that your business is well-organized and capable of scaling up.

• The importance of setting realistic milestones

Setting realistic milestones is important for maintaining consistency, ensuring steady progress and preventing burnout within your team. Unrealistic or overly ambitious milestones can lead to frustration, disappointment, and loss of momentum. To set realistic milestones:

Evaluate your resources: Assess your available resources, such as finances, personnel, and time, and ensure your milestones align with your capabilities.

Learn from past experiences: Review your previous projects or similar industry experiences to gain insights into what is achievable within a given timeframe.

Break down objectives into smaller tasks: Divide larger objectives into smaller, manageable tasks that can be completed within a reasonable timeframe.

Remain flexible: Understand that circumstances may change, requiring adjustments to your milestones. Be prepared to adapt your plan as needed.

• How to prioritize milestones in a business plan

Prioritizing milestones effectively can help you allocate resources efficiently, focus on the most critical tasks, and drive your business towards success. Here are some tips for prioritizing milestones in your business plan:

Align with strategic priorities: Ensure that your milestones are closely aligned with your strategic priorities and focus on tasks that contribute significantly to your overall business goals.

Assess the impact on your business: Evaluate the potential impact of each milestone on your business’s growth, revenue, and reputation. Prioritize milestones that have the most significant potential benefits.

Consider dependencies: Identify any dependencies between milestones and ensure that they are prioritized accordingly. Some tasks may need to be completed before others can begin or have a more significant impact on subsequent milestones.

Balance short-term and long-term milestones: Prioritize a mix of short-term and long-term milestones to maintain momentum and demonstrate progress while still working towards your larger goals.

Regularly re-evaluate priorities: Periodically reassess your priorities and adjust your milestone plan as necessary based on new information, changing circumstances, or shifts in your business strategy.

• Prepare to manage your business milestones

Incorporating business milestones into your business plan is not only crucial for monitoring progress and ensuring accountability. It also serves as a valuable tool for managing your business growth. As you navigate the process of devising and implementing milestones, remember to maintain open lines of communication, foster adaptability, and monitor progress frequently.

By embracing these strategies, you’ll be better equipped to manage your milestones effectively and keep your business on course toward achieving its goals.

Frequently Asked Questions

What are business milestones?

Business milestones are significant events or achievements that mark the completion of a specific objective or a major step towards your goals. They serve as checkpoints to track progress and measure the success of your efforts. Examples of milestones include launching a new product, reaching a specific revenue target, or signing a partnership agreement with a key industry player.

What is a milestone table for a business plan?

The Milestones table is one of the most important in your business plan. It sets the plan into practical, concrete terms, with real budgets, deadlines, and management responsibilities. It helps you focus as you are writing your business plan, and then, the Milestones table and plan-vs.-actual management analysis helps you implement your plan as you grow your business.

Why are business milestones important?

Incorporating milestones into your business plan helps you:

Monitor progress: Milestones enable you to track your progress towards your goals, ensuring that you stay on track and adjust your strategies as needed. Ensure accountability: By setting clear milestones, you hold yourself and your team accountable for achieving specific objectives. Communicate expectations: Clearly defined milestones help your team understand what’s expected of them and what they need to achieve. Manage resources: Milestones help you allocate resources efficiently by prioritizing tasks that are most critical to your business’s success.

Tim Berry is the founder and chairman of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning.

Table of Contents

• Why you need to track milestones
• What to include
• Examples of business milestones
• How to create business milestones
• Common metrics to track
• Differences in goals, objectives, and milestones
• First year milestones to hit

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1.1: Chapter 1 – Developing a Business Plan

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• Lee A. Swanson
• University of Saskatchewan

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Learning Objectives

After completing this chapter, you will be able to

• Describe the purposes for business planning
• Describe common business planning principles
• Explain common business plan development guidelines and tools
• List and explain the elements of the business plan development process
• Explain the purposes of each element of the business plan development process
• Explain how applying the business plan development process can aid in developing a business plan that will meet entrepreneurs’ goals

This chapter describes the purposes, principles, and the general concepts and tools for business planning, and the process for developing a business plan.

Purposes for Developing Business Plans

Business plans are developed for both internal and external purposes. Internally, entrepreneurs develop business plans to help put the pieces of their business together. Externally, the most common purpose is to raise capital.

Internal Purposes

As the road map for a business’s development, the business plan

• Defines the vision for the company
• Establishes the company’s strategy
• Describes how the strategy will be implemented
• Provides a framework for analysis of key issues
• Provides a plan for the development of the business
• Helps the entrepreneur develop and measure critical success factors
• Helps the entrepreneur to be realistic and test theories

External Purposes

The business plan provides the most complete source of information for valuation of the business. Thus, it is often the main method of describing a company to external audiences such as potential sources for financing and key personnel being recruited. It should assist outside parties to understand the current status of the company, its opportunities, and its needs for resources such as capital and personnel.

Business Plan Development Principles

Hindle and Mainprize (2006) suggested that business plan writers must strive to effectively communicate their expectations about the nature of an uncertain future and to project credibility. The liabilities of newness make communicating the expected future of new ventures much more difficult than for existing businesses. Consequently, business plan writers should adhere to five specific communication principles .

First, business plans must be written to meet the expectations of targeted readers in terms of what they need to know to support the proposed business. They should also lay out the milestones that investors or other targeted readers need to know. Finally, writers must clearly outline the opportunity , the context within the proposed venture will operate (internal and external environment), and the business model (Hindle & Mainprize, 2006).

There are also five business plan credibility principles that writers should consider. Business plan writers should build and establish their credibility by highlighting important and relevant information about the venture team . Writers need to elaborate on the plans they outline in their document so that targeted readers have the information they need to assess the plan’s credibility. To build and establish credibility, they must integrate scenarios to show that the entrepreneur has made realistic assumptions and has effectively anticipated what the future holds for their proposed venture. Writers need to provide comprehensive and realistic financial links between all relevant components of the plan. Finally, they must outline the deal , or the value that targeted readers should expect to derive from their involvement with the venture (Hindle & Mainprize, 2006).

General Guidelines for Developing Business Plans

Many businesses must have a business plan to achieve their goals. Using a standard format helps the reader understand that the you have thought everything through, and that the returns justify the risk. The following are some basic guidelines for business plan development.

As You Write Your Business Plan

1. If appropriate, include nice, catchy, professional graphics on your title page to make it appealing to targeted readers, but don’t go overboard.

2. Bind your document so readers can go through it easily without it falling apart. You might use a three-ring binder, coil binding, or a similar method. Make sure the binding method you use does not obscure the information next to where it is bound.

3. Make certain all of your pages are ordered and numbered correctly.

4. The usual business plan convention is to number all major sections and subsections within your plan using the format as follows:

1. First main heading

1.1 First subheading under the first main heading

1.1.1. First sub-subheading under the first subheading

2. Second main heading

2.1 First subheading under the second main heading

Use the styles and references features in Word to automatically number and format your section titles and to generate your table of contents. Be sure that the last thing you do before printing your document is update your automatic numbering and automatically generated tables. If you fail to do this, your numbering may be incorrect.

5. Prior to submitting your plan, be 100% certain each of the following requirements are met:

• Everything must be completely integrated. The written part must say exactly the same thing as the financial part.
• All financial statements must be completely linked and valid. Make sure all of your balance sheets balance.
• Everything must be correct. There should be NO spelling, grammar, sentence structure, referencing, or calculation errors.
• Your document must be well organized and formatted. The layout you choose should make the document easy to read and comprehend. All of your diagrams, charts, statements, and other additions should be easy to find and be located in the parts of the plan best suited to them.
• In some cases it can strengthen your business plan to show some information in both text and table or figure formats. You should avoid unnecessary repetition , however, as it is usually unnecessary—and even damaging—to state the same thing more than once.
• You should include all the information necessary for readers to understand everything in your document.
• The terms you use in your plan should be clear and consistent. For example, the following statement in a business plan would leave a reader completely confused: “There is a shortage of 100,000 units with competitors currently producing 25,000. We can help fill this huge gap in demand with our capacity to produce 5,000 units.”

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Market Research

Business planning, website development, product or service selection, marketing and promotion, is it a good idea to start an online business, can i start an online business with $100, what are different types of online marketing strategies, the bottom line.

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• How to Start a Business

How to Start an Online Business: A Step-by-Step Guide

Crafting a Winning Business Plan: Setting Goals and Strategies

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations worldwide and a unique focus on the consumer. Her mortgage expertise was honed post-2008 crisis as she implemented the significant changes resulting from Dodd-Frank required regulations.

• How to Start a Business: A Comprehensive Guide and Essential Steps
• How to Do Market Research, Types, and Example
• Marketing Strategy: What It Is, How It Works, How To Create One
• Marketing in Business: Strategies and Types Explained
• What Is a Marketing Plan? Types and How to Write One
• Business Development: Definition, Strategies, Steps & Skills
• Business Plan: What It Is, What's Included, and How to Write One
• Small Business Development Center (SBDC): Meaning, Types, Impact
• How to Write a Business Plan for a Loan
• Business Startup Costs: It’s in the Details
• Startup Capital Definition, Types, and Risks
• Bootstrapping Definition, Strategies, and Pros/Cons
• Crowdfunding: What It Is, How It Works, and Popular Websites
• Starting a Business with No Money: How to Begin
• A Comprehensive Guide to Establishing Business Credit
• Equity Financing: What It Is, How It Works, Pros and Cons
• Best Startup Business Loans
• Sole Proprietorship: What It Is, Pros & Cons, and Differences From an LLC
• Partnership: Definition, How It Works, Taxation, and Types
• What is an LLC? Limited Liability Company Structure and Benefits Defined
• Corporation: What It Is and How to Form One
• Starting a Small Business: Your Complete How-to Guide
• Starting an Online Business: A Step-by-Step Guide CURRENT ARTICLE
• How to Start Your Own Bookkeeping Business: Essential Tips
• How to Start a Successful Dropshipping Business: A Comprehensive Guide

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If you want to get into the online business game, it’s a good time to start. The COVID-19 pandemic reshaped online consumer spending, including how people shop online and how they research products.

Today, 76% of Americans buy products online. Furthermore, roughly a third of people purchase items online weekly. From setting up an ecommerce business to offering web design services, there are countless avenues to explore as an entrepreneur.

Below, we’ll walk through each step to building an online business.

Key Takeaways

• When starting an online business, comprehensive market research is critical for identifying your target audience and learning how to resonate with your customers and understand their needs.
• Creating a business plan is an important step for outlining your business goals. It also includes your product description, target market, and financial projections, among other core components.
• Building your website involves setting up a domain name, finding a hosting company, and designing a strong website with consistent branding that allows your customers to navigate it intuitively.
• Choosing the right product or service to sell is essential. It’s important to think about how you’re addressing an unmet need.
• Several digital marketing strategies can be utilized, from content marketing to paid advertising, to help your business grow.

Successful online entrepreneurs study hard in order to have a thorough understanding of their market. This is important for knowing exactly how to reach your target market , because these are the people who will buy your products and drive your business growth.

At its core, market research is about understanding your customers’ needs, pain points, and solutions. It is designed to help your business better meet these needs.

Steps to Conduct Market Research

Market research involves understanding key aspects of your current and future customers. To get a clear sense of your target market, outline the characteristics of your audience—for example, age, location, gender, income, job title, and key pain points.

Once you have identified your target audience, conduct research on the following topics, which will tell you about how they make decisions and how you can better position your business:

• What are the challenges that your target market faces?
• Where do they research a given product or service?
• What are their views on pricing for this product or service?
• What factors influence their decision to make a purchase?
• Who are your competitors?

To put this market research into action, there are a number of different avenues you can take:

• Focus groups
• Competitive analysis
• Brand awareness research
• Market segmentation research

Consider the following questions that may be asked in an interview or focus group to learn more about your audience:

• “How do you search for that product?”
• “How useful was it?”
• “What words do you use when you search on Google?”

When you have completed your market research, identify what you have learned as well as your next steps based on these insights.

Creating a business plan is a key first step for all business owners . It is important for companies looking to secure funding resources. It also serves as a blueprint to summarize your key business objectives and goals.

To write a business plan , incorporate these eight main sections, which are often found in traditional templates:

• Executive summary : This is typically a one-page section that explains your objectives and includes your mission statement, core team, and why your company is positioned for success.
• Company description : This describes what you offer, your competitive advantages, and your business goals.
• Market analysis : This is where you explain your target market, market size, market trends, and competitive landscape.
• Organization and management : Explain who is working on your team and their professional background and experience.
• Service or product line : Describe the product or service you are offering, including any copyright or plans for patenting.
• Marketing and sales : Discuss your marketing and sales strategy. Discuss your pricing, key metrics, and sales plan.
• Funding request : If you are a company looking for funding, here is where you outline the capital you are requesting and where it will be allocated.
• Financial projections : Include projections for your company’s revenue and expenses. Consider including an income statement, balance sheet, and cash flow statement in this section.

A business plan is important because it helps clarify your action points, who you are, and what you offer, all in a coherent template.

Getting your business online is the next key step. In an ever-changing environment, it is important to know the tools, trends, and strategies for building a strong online presence to allow your business to grow.

Registering Your Domain

The first step is registering your name, or your website address. This can be in the form of your business name “.com.” To purchase your domain name, you can go to sites like GoDaddy or Namecheap . If you decide to build your website using WordPress, you will need to use a site such as these to host your website.

Web Hosting Companies

Alternatively, you can buy your domain name at a hosting company. These are companies like Shopify , Wix , or Amazon Web Services , that may also offer tools to build your website and release content on them. 

Website Design

A well-designed website is important for many reasons. Using a website builder, such as Mailchimp or Squarespace , can allow you to choose a theme, customize your pages, create relevant content, and set up a payment page.

Other key aspects of your website design include its functionality, simplicity, and ease of use. Allowing your potential customers to navigate the site intuitively will be key to their experience. Brand consistency—in your logo, colors, and typeface, for example—is also key to creating a unified brand.

Another essential part of website design is its mobile application. You’ll want to ensure that your website runs smoothly on mobile, that images load properly, that the text is legible, and that buttons are intuitive to click.

This step focuses on how to choose the right product or service to sell. At the heart of this choice is the goal of solving a customer’s problem. But there are a number of strategies you can use to identify your product idea.

For example, you might consider analyzing companies with high-profit margins, products that align with your passion, burgeoning trends, items trending on online marketplaces, and/or customer reviews.

With this in mind, analyze how this product will get to your customers. Additionally, you may consider products that are not available in stores in your local market but are offered in communities such as Europe or Japan, for example.

Marketing strategy and promotion is an essential driver of business growth. As the digital landscape evolves, it’s important to have an effective marketing plan that resonates with changing consumer preferences and needs.

Here are questions that companies can consider as they create their marketing strategy, navigating today’s environment:

• Impact, value, and growth : What are the goals and key performance indicators (KPIs) that will measure success for your business? How will you explain the value that the business provides to its customers and/or society? Create an “elevator speech”—a 30-second description of what you offer and why it’s special.
• Customer need and brand promise : How does the brand meet a customer’s need through its products and services?
• Customer experience : How will the business deliver the best experiences at each stage of the customer journey?
• Organizational model : How will the business operate to serve the customer with the most impact?

These will help you understand what types of strategies can have real impact.

Types of Marketing Strategies

Consider the following digital marketing strategies that can be used for your online business:

• Email marketing
• Social media marketing
• Paid advertising
• Search engine optimization (SEO)
• Content marketing
• Influencer marketing

Each of these presents a different way to reach your target audience, drive conversions, or build brand awareness, depending on your marketing goals.

You need to determine that for yourself. But before starting an online business, it’s important to assess the time, investment, and resources you’ll need to get it off the ground. While the barrier to entry can be quite low, it’s worth considering your goals and strategies for making it a reality.

However, compared with starting up a traditional brick-and-mortar business, the risks of launching an online business may be reduced due to lower upfront costs such as rent, staff, and materials, among others.

The short answer: yes. While it depends on the type of business you hope to pursue, there are many ways to set up an online business at very little cost. For example, you could offer your services doing freelance work, photography, bookkeeping, or personal training. The primary costs involved include setting up your business website, which can cost as little as $2 to $20 each year with companies such as GoDaddy.

There are a number of digital marketing strategies that online businesses can use, such as content marketing, email marketing, paid advertising, SEO, and influencer marketing. Each of these strategies can be useful, depending on your product and goals.

Starting an online business can be a powerful way to launch a new product or service while reaching a wider audience. With market research, a solid business plan, a strong website, and a digital marketing strategy, you can get started in growing your company effectively. As customers increasingly make decisions virtually, building an online business is vital to any business owner’s success.

Pew Research Center. “ For Shopping, Phones Are Common and Influencers Have Become a Factor—Especially for Young Adults .”

U.S. Small Business Administration. “ Market Research and Competitive Analysis .”

U.S. Small Business Administration. “ Write Your Business Plan .”

Ogilvy. “ Getting Future Ready with Marketing Transformation ,” Page 15.

GoDaddy. “ How Much Does a Domain Name Cost? Find Out! ”

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A key phase in Biden's new student-loan forgiveness plan has wrapped up, bringing borrowers one step closer to relief. But pushback is brewing.

• The public comment period on Biden's new student-loan forgiveness plan is over.
• This means borrowers are now one step closer to the relief, which is planned for the fall.
• Still, opponents of the plan have threatened legal challenges, jeopardizing the relief's timeline. 

Rachel, a Pennsylvania student-loan borrower, wants President Joe Biden's new debt cancellation plan to be implemented — and she wants the relief to be as broad as possible.

In a comment to the administration publicly available on the Federal Register, Rachel wrote that "the more student loan debt that can be forgiven the better."

She said her mom's student loans were forgiven last month, and during the over three-year student-loan payment pause, she was able to buy a home because she didn't have to pay her monthly student-loan bills.

"My loans are currently in repayment, and if that burden could be lifted it would be life-changing for me," she wrote.

Rachel is among the millions of federal student-loan borrowers contending with monthly bills again amid an uncertain time for relief. Biden's Education Department is working to implement a new debt relief plan after the Supreme Court struck down its first plan last summer .

The new plan — expected to benefit over 30 million borrowers — is focused on distinct categories for relief, including:

• cancellation of unpaid interest of up to $20,000 ;
• debt cancellation for borrowers who are eligible for — but have not yet enrolled in — relief under plans like Public Service Loan Forgiveness and income-driven repayment;
• relief for borrowers who entered repayment at least 20 years ago;
• and relief for borrowers who attended programs that left them with too much debt compared to post-grad earnings.

While a separate proposal for relief for borrowers experiencing financial hardship is expected to be unveiled in the coming months, the Education Department just concluded the public comment period for the other categories — meaning it is now one step closer to implementing the relief this fall.

But the road ahead isn't smooth. The department's proposal received a flood of negative comments, including a letter from 20 Republican state attorneys general who claimed the relief is unconstitutional.

"The least the American people should be able to expect is that people receiving debt cancelation actually apply for it and that the Department makes a determination on an individual basis," they wrote. "Instead, the Department is twisting the law to forgive as many loans as possible. This is wrong."

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Some of those attorneys general have already filed lawsuits to block some of Biden's more targeted relief efforts, like relief through the new SAVE income-driven repayment plan, and it's highly likely lawsuits will arise once the administration gets closer to finalizing this new rule.

The administration has maintained confidence in the legality of its relief, vowing to move as quickly as possible so borrowers can start reaping the benefits this year.

"From day one of my Administration, I promised to fight to ensure higher education is a ticket to the middle class, not a barrier to opportunity," Biden said in a recent statement . "I will never stop working to cancel student debt — no matter how many times Republican elected officials try to stop us."

Where the challenges stand

The administration is required to adhere to the negotiated rulemaking process to implement this new student-loan forgiveness plan. That means it will now take into account all the comments it received on the plan, and it will decide whether to adjust its proposal or move toward implementation.

For now, the administration plans to begin implementing the relief this fall, coinciding with the presidential election . Should Biden win, relief efforts would continue, but former President Donald Trump would likely cease those efforts if he wins another term.

A host of Republican lawmakers have also called on the administration to rescind its proposed rule. Before the public comment period concluded, 130 of them signed onto a letter saying that "the Supreme Court has made it abundantly clear that there is zero authority to write-off federal student loans en masse last June when the Department's 'Plan A' was ruled unconstitutional."

In addition, experts previously told Business Insider that Biden is likely to face similar legal challenges to the ones he did the first time around when he attempted to cancel student debt using the HEROES Act of 2003. The HEROES Act allowed the education secretary to cancel student debt in connection to a national emergency, like the pandemic, which the Supreme Court ultimately ruled was unconstitutional.

Biden's administration is using the Higher Education Act this time, which does not require a national emergency. Still, Cary Coglianese, an administrative law professor at the University of Pennsylvania, previously told BI that Biden "is certainly still facing a very skeptical Supreme Court."

"Even though it's a different statute, it's still a skeptical Supreme Court," he said. "It's still a pretty big program even though it's a smaller one."

For now, all borrowers can do is continue to make their payments as they wait for debt relief — either through one of the administration's targeted efforts or the broader version set for the fall.

Have you gotten student-debt relief? Do you have loans and don't believe they should be forgiven? Reach out to this reporter at [email protected] .

Watch: Why student loans aren't canceled, and what Biden's going to do about it

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