Illustration

  • Research Paper Guides
  • Research Paper Topics
  • 370+ Best Marketing Research Topics & Ideas for Students to Consider
  • Speech Topics
  • Basics of Essay Writing
  • Essay Topics
  • Other Essays
  • Main Academic Essays
  • Basics of Research Paper Writing
  • Miscellaneous
  • Chicago/ Turabian
  • Data & Statistics
  • Methodology
  • Admission Writing Tips
  • Admission Advice
  • Other Guides
  • Student Life
  • Studying Tips
  • Understanding Plagiarism
  • Academic Writing Tips
  • Basics of Dissertation & Thesis Writing

Illustration

  • Essay Guides
  • Formatting Guides
  • Basics of Research Process
  • Admission Guides
  • Dissertation & Thesis Guides

370+ Best Marketing Research Topics & Ideas for Students to Consider

Marketing Research Topics

Table of contents

Illustration

Use our free Readability checker

Ever had that brain-freezing moment where you're staring at a blank page, desperately hunting for that perfect marketing research topic? We've all been there. Welcome to your new cheat-sheet – a collection of unique, compelling, and downright cool marketing research paper topics. 

This isn't your standard list. We've gone beyond the beaten track, exploring the wild frontier of marketing, from neuromarketing mysteries to influencer insights. We've broken it down into digestible sections, so you can dive straight into your area of interest or academic level. Go ahead, check out these marketing research topics for papers and dissertations to make your next project shine!

What Are Marketing Research Topics?

In its simplest form, marketing is all about telling a compelling story to your audience. It's how businesses communicate the value of their products or services to customers, intending to promote and sell them. Yet, it's not just about selling. Marketing also involves understanding customer needs, crafting solutions to meet these needs, and building relationships that result in customer loyalty.

Now, when it comes to marketing research topics, you'll find an expansive universe of possibilities, each as diverse as the next. You might explore how to position your product to maximize impact or delve into the powerful online strategies that can make your brand viral. Or, you could examine the psychology behind consumer behavior, understanding what drives people to buy one product over another. 

These are just a handful of the abundant marketing topics you can encounter. Now let’s see what branches they are divided into.

Branches of Marketing Topics

Before you choose any marketing research topic idea, let’s figure out the main branches of this field. Here are the buckets they fall into:

  • Strategic marketing: This is the art of planning with a long-term view. Topics here could cover competitive positioning, market segmentation, or establishing a unique selling proposition.
  • Digital marketing: This direction is all about reaching customers online. You might explore search engine optimization, email marketing campaigns, or the effectiveness of different digital advertising strategies.
  • Social media marketing: This branch leverages social platforms to engage customers. Marketing topics here could revolve around the role of influencers, the power of user-generated content, or the impact of social media on brand perception.
  • Content marketing: This revolves around creating valuable content for customers. Here, you could delve into the importance of storytelling, how to create compelling blog posts, or the effectiveness of video marketing.
  • Consumer behavior: This branch focuses on understanding what drives consumers. You might examine factors influencing buying decisions, the psychology of consumer choice, or trends in consumer behavior.

How to Choose a Marketing Research Topic?

Choosing the right marketing research paper topic is crucial for a couple of reasons. Firstly, a good topic can keep you motivated throughout your study. It can be the difference between seeing your research as a chore or an adventure. Secondly, a well-chosen topic can contribute to the field, spark discussions, or even influence marketing strategies.

So, what makes a marketing research topic good? Most importantly, it should be an area of interest that excites you and piques your curiosity. Researching something you don't care about won't bring out your best work. Also, make sure the topic is relevant – check if it fits into the current research landscape or challenges existing knowledge. Last but not least, ask yourself if the topic is manageable within the scope of your assignment and resources. 

With these criteria in mind, let's see how to select the right marketing research topic. Below are some valuable suggestions from our thesis writing service :

  • Begin research Get familiar with the field by reading up on the latest publications and material. Note down all ideas for later reference.
  • Identify your interest area Start by asking yourself what aspect of marketing excites you most. Is it the psychology of consumer behavior, the analytics of digital marketing, or the creative aspects of content marketing?
  • Examine current trends Stay updated with the latest developments in the marketing field. Read industry reports, blogs, or news to identify hot topics or emerging trends.
  • Find a gap Look for questions that haven't been sufficiently answered or areas that need more exploration. This could be a unique perspective on an existing topic or an entirely new question.
  • Consider practicality Make sure your topic is feasible to research. Do you have access to the necessary resources, data, or tools?

Remember, choosing the right topic is a journey, one that requires time, exploration, and sometimes, a bit of trial and error. Don't rush it, savor the process, and you'll end up with a great topic. But in case you are stuck, we developed a list of potential research topics in marketing – all worth attention.

List of Marketing Research Topics & Ideas 

We've collated a captivating list of marketing research paper topics, perfect for igniting your curiosity and sure to impress your professors. Remember to align your chosen topic with your course requirements to ensure it's the perfect fit. Let's dive in!

  • Engaging Gen Z through social media marketing.
  • Challenges and opportunities in influencer marketing.
  • Ethical boundaries in digital advertising.
  • Rise of voice search: Impact on SEO.
  • Sustainable marketing: Beyond a trend?
  • Navigating cultural differences in international marketing.
  • AI and personalization in digital marketing.
  • Consumer behavior in online vs. offline shopping.
  • Impact of viral marketing on brand awareness.
  • Neuromarketing: Exploring the consumer's mind.
  • The role of AR and VR in enhancing consumer experience.
  • Branding in the age of social movements.
  • Efficacy of content marketing in B2B sectors.
  • Emotional marketing: Manipulation or genuine connection?
  • Privacy concerns in data-driven marketing.

Good Marketing Research Topics

Eager to dive deeper into the world of marketing? Here are more fresh and exciting marketing project topics. Each is poised to offer intriguing insights and comes with plenty of data to fuel your arguments. Get ready to explore!

  • Measuring the impact of customer reviews on sales.
  • Gamification as a marketing strategy: Pros and cons.
  • How color psychology influences branding?
  • Experiential marketing: A new customer engagement strategy.
  • How does social responsibility improve brand image?
  • Celebrity endorsements: Effective or outdated?
  • Ethical implications of neuromarketing.
  • Green marketing: Just a trend or a sustainable strategy?
  • Impact of humorous advertising on brand recall.
  • Local SEO strategies for small businesses.
  • How storytelling boosts content marketing success?
  • Role of AI in predicting consumer behavior.
  • Effects of scarcity tactics in e-commerce.
  • Mobile marketing trends shaping the future.
  • Impact of data privacy regulations on digital marketing.

Interesting Marketing Research Topics

Looking for a theme to add a dash of intrigue to your research? Explore this list of market research topics guaranteed to spark curiosity and foster insightful discussions.

  • Using virtual reality for product demonstrations.
  • Impact of emotional appeals in advertising.
  • How does nostalgia influence consumer choices?
  • Role of chatbots in improving customer service.
  • Leveraging user-generated content for brand promotion.
  • Social media's role in crisis management.
  • Role of big data in personalized advertising.
  • Is there a backlash against intrusive online ads?
  • Psychology behind successful loyalty programs.
  • Impact of culture on global advertising strategies.
  • Influencers vs. celebrity endorsements: Which is more effective?
  • Ethical implications of predictive analytics in targeting consumers.
  • Effectiveness of cause marketing in boosting sales.
  • Role of augmented reality in enhancing shopping experiences.
  • Strategies for improving online customer engagement.

Best Marketing Research Topics

What sets outstanding marketing research projects apart? They should be relevant, intriguing, and offer new insights. With that in mind, we've compiled the best research topics in marketing that tick all these boxes. Ready to make your research truly outstanding? Dive in!

  • Influence of virtual reality on consumer experiences.
  • Power of storytelling in brand building.
  • How does sustainability shape consumer choices?
  • Impact of memes on online brand promotion.
  • Role of blockchain in ensuring ad transparency.
  • Emotional intelligence in customer service: Is it crucial?
  • Does user-generated content boost trust in brands?
  • Social media's impact on body image: A concern for advertisers?
  • Role of data analytics in shaping promotional strategies.
  • Ethics in advertising: How far can shock tactics go?
  • Evolving consumer expectations in the era of personalization .
  • What drives the success of viral ads?
  • How does color influence brand recognition ?
  • Impact of artificial intelligence on consumer data collection.
  • Strategies to counter negative publicity on social media.

New Research Topics in Marketing

As an ever-evolving field, marketing constantly introduces new areas to investigate. It's vital to keep abreast of the latest trends to discover untapped research topics. To help you stay ahead of the curve, here are brand new marketing research topic ideas, each one reflecting innovations in the field.

  • Role of voice assistants in shaping buyer behavior.
  • Exploring the ethics of using AI in advertising.
  • Omnichannel retailing: A shift in consumer shopping experience?
  • Role of podcasts in influencing consumer behavior.
  • How does virtual reality reshape shopping experiences?
  • Personalization vs. privacy: A growing concern in digital advertising?
  • Use of drone technology for product delivery.
  • Impact of artificial intelligence on customer segmentation.
  • Role of WhatsApp chatbots in e-commerce: Do they enhance customer satisfaction?
  • How does mobile payment influence consumer buying behavior?
  • Influencer marketing in the age of fake followers.
  • The rise of shoppable posts in social media.
  • Exploring the potential of augmented reality in product visualization.
  • How do data breaches affect brand trust?
  • Impact of social media algorithms on content visibility.

Controversial Topics in Marketing

Struggling to come up with an interesting research topic on marketing? Consider exploring controversial marketing ideas. These themes can help you to spark heated debates and draw attention from your tutor. Below are a few fantastic controversial marketing topics to write about. 

And don't forget, you can pick a topic and entrust it to a professional essay writer online . Our experts can conduct thorough research and deliver top-quality work, no matter how complex the subject. Take your pick and let our professionals do the heavy lifting for you!

  • Has the rise of ad-blockers signified failure in digital advertising?
  • Deceptive marketing tactics: Where is the line drawn?
  • Does native advertising compromise journalistic integrity?
  • Ethical dilemmas of data mining in personalized marketing.
  • Use of sexual imagery in advertising: Effective or exploitative?
  • Neuromarketing: Intriguing science or manipulative strategy?
  • Are shock tactics in advertising crossing the line?
  • Role of consumerism in environmental degradation.
  • Negative impacts of beauty standards perpetuated by ads.
  • Is manipulation an inherent part of marketing?
  • Stereotypes in advertising : Harmless categorizing or dangerous bias?
  • Social media marketing to children: Ethical or exploitative?
  • Are privacy concerns leading to a decline in personalized advertising?
  • Does influencer marketing promote unrealistic lifestyle expectations?
  • Is greenwashing a consequence of sustainability trends in marketing?

Marketing Topics & Ideas for Students

Are you searching for marketing topic ideas tailored to your academic level? You're in the right place! In the following sections, you'll discover multiple marketing essay topics and research ideas organized according to various levels of study. Scroll down, find your academic level, and start exploring!

Marketing Research Topics for College Students

College is a time for exploration and growth, and what better way to study this niche than with some thought-provoking marketing research ideas for college students? Take a look at these titles suitable for a college-level understanding, yet engaging enough to fuel your curiosity.

  • Subliminal advertising : Myth or reality?
  • Impact of music in retail environments on consumer behavior.
  • The role of humor in successful ad campaigns.
  • Exploring the 'Fear of Missing Out' (FOMO) effect in event marketing.
  • Push vs. pull marketing strategies : Which works better?
  • Marketing campaigns that changed public opinion.
  • Celebrity scandals: A death knell for brand image?
  • Influence of packaging design on purchase decisions.
  • The role of color psychology in food marketing.
  • Impact of customer relationship management (CRM) on customer loyalty.
  • Are loyalty programs effective in retaining customers?
  • The role of social proof in online sales.
  • How cultural factors influence buying decisions.
  • Word-of-mouth marketing in the digital age.
  • The effect of customer service quality on brand loyalty.

Marketing Research Topics for University Students

As a university student, you're expected to tackle more complex tasks. So, we've curated a list of advanced marketing research ideas, perfect for a university level understanding.

  • How globalization shapes brand strategies.
  • Is corporate social responsibility just a trend or a necessity?
  • The influence of economic downturns on consumer behavior.
  • Emotional connections: Are they key in fostering customer loyalty?
  • Understanding the ' Halo Effect ' in brand perceptions.
  • Lessons learned from cross-cultural promotional blunders.
  • Exploring the psychology behind pricing strategies.
  • The role of neurolinguistic programming in persuasive messaging.
  • How sensory experiences enhance customer interactions.
  • Nudging consumer behavior: Is it ethical?
  • The impact of data analytics on strategic decision-making.
  • Unraveling the gender stereotypes present in commercials.
  • Assessing the effectiveness of ambush promotional strategies.
  • How does ethical branding improve a company's image?
  • Tracing the evolution and impact of guerrilla promotional strategies.

Marketing Research Topics by Category

As promised, we've meticulously organized an array of marketing topics for a research paper into specific categories for your convenience. Whether you're interested in digital marketing, consumer behavior, or any other subfield, just scroll down. Below, you'll find our comprehensive collection, each with a selection of field-specific marketing research paper ideas.

Digital Marketing Research Topics

Digital marketing revolves around promoting and selling products or services using digital platforms. As this domain continues to grow, it opens up a multitude of unique research avenues. Let's uncover some digital marketing topics to discuss:

  • Role of artificial intelligence in customer segmentation.
  • Does video content really boost online engagement?
  • Potential of augmented reality for product visualization .
  • Understanding consumer trust in online reviews.
  • Effectiveness of mobile apps in customer retention.
  • Future of email promotion in social media era.
  • Role of SEO in driving organic traffic.
  • Impact of page loading speed on bounce rates.
  • Online sales: Does free shipping enhance conversion rates?
  • Influencer collaboration vs paid advertising : What offers better ROI?
  • Impact of personalization on e-commerce conversion rates.
  • Importance of responsive design in user experience.
  • Is social proof essential for online sales conversion?
  • Podcasts as a promotional tool: How effective are they?
  • Evolution of privacy laws and its impact on online data collection.

Strategic Marketing Research Problems Topics

Global brand strategies with setting goals, deciding on actions to achieve these goals, and mobilizing resources to execute the actions. It requires a thorough understanding of market trends, competitive landscapes, and consumer behavior. Take a glance at these topics in marketing that explore various problems and challenges in this subfield:

  • Impact of poor internal communication on marketing strategy.
  • Aligning brand identity with customer perceptions.
  • Challenges in establishing a global brand strategy .
  • Role of competitive intelligence in shaping business strategy.
  • Impact of poor customer service on brand loyalty.
  • Mergers and acquisitions.
  • Role of organizational culture in strategy implementation.
  • Navigating the risks of product diversification.
  • Coping with increased price competition in saturated markets .
  • Impact of supply chain disruptions on product availability.
  • Overcoming barriers in implementing green business practices.
  • Strategies for maintaining brand relevance in fast-paced markets.
  • How does a changing regulatory environment impact strategy formulation?
  • Importance of innovation in maintaining a competitive edge.
  • Balancing profit margins and customer satisfaction in pricing strategy.

Social Media Marketing Research Paper Topics

It’s hard to imagine our life without social media. It has revolutionized the way we communicate and interact with one another. In this regard, there are a bunch of research topics on marketing for students who need to write a social media essay or paper.

  • The rise of TikTok: Understanding its business appeal.
  • How does Instagram's 'Shop Now' feature affect consumer behavior?
  • The role of LinkedIn in B2B lead generation.
  • Assessing the influence of Twitter's character limit on message effectiveness.
  • Exploring Facebook's 'Reactions' and their impact on brand engagement.
  • Potential of Pinterest for visual brand storytelling.
  • Snapchat's 'Story' feature: A boon for experiential branding?
  • The impact of YouTube influencers on purchase decisions.
  • Understanding the role of social listening in reputation management.
  • Virality on social platforms: A calculated strategy or pure luck?
  • Live streams as a tool for real-time audience engagement.
  • The ethics of social media data mining.
  • User-generated content: An untapped branding tool?
  • Role of social platforms in crisis communication.
  • Analyzing the popularity of unboxing videos on social media.

>> More ideas: Social Media Research Paper Topics

Content Marketing Research Topic Ideas

Content marketing is all about creating, publishing, and distributing content for a targeted audience. It's about storytelling, providing valuable information, and building relationships with customers. Here are some fascinating content marketing topics for research:

  • Evaluating the impact of blog posts on SEO.
  • Long-form vs short-form content: What's more engaging?
  • Infographics: A tool for simplifying complex information.
  • Podcasts: A rising star in information dissemination?
  • Understanding the role of eBooks in lead generation.
  • Is interactive content the future of customer engagement?
  • Webinars: Are they still relevant in the age of short videos?
  • White papers: Their influence on decision-making in B2B.
  • How does user-generated content shape brand perception?
  • The rise and role of meme culture in content strategy.
  • Storytelling in branding: Fad or fundamental?
  • Exploring the trend of episodic content in audience retention.
  • Role of content curation in demonstrating industry thought leadership.
  • Using case studies as social proof in conversion strategy.
  • The impact of voice search on content creation.

Marketing Research Topics in Consumer Behavior

Consumer behavior explores how individuals, groups, and organizations select, use, and dispose of goods, services, or ideas. It seeks to understand the decision-making processes and what influences them. Consider these topics of marketing and consumer behavior:

  • Environmental concerns and their role in purchase decisions.
  • Family influence on children's brand preferences.
  • Celebrity endorsements and their impact on consumer trust.
  • Psychological triggers and implications of impulse buying.
  • Loyalty programs and their influence on repeat purchases .
  • Brand image and its effect on product evaluation.
  • Role nostalgia plays in purchase decisions.
  • Psychology behind buying 'limited edition' items.
  • Color and its impact on consumer perceptions and behaviors.
  • Music's influence on shopper mood and behavior in stores.
  • 'Made locally' label's effect on consumer choice.
  • Fear of missing out (FOMO) in online buying.
  • Customer reviews and their impact on online shopping behavior.
  • Social media's influence on body image and related product choices.
  • Paradox of choice: More selection leading to less satisfaction?

B2B Marketing Project Topics

Business-to-business (B2B) marketing focuses on selling products or services to other organizations. This subfield offers a range of topics related to marketing research. Take a look at some of our suggestions:

  • Impact of digital transformation on business sales.
  • LinkedIn's role in lead generation for businesses.
  • Efficacy of email marketing in business transactions.
  • Chatbots: Enhancing customer service in business marketing?
  • Necessity of personalization in business marketing.
  • Influence of webinars in generating leads for businesses.
  • Understanding influencer marketing in a business context.
  • Ethical issues in data collection for business marketing.
  • A deep-dive into account-based marketing strategies .
  • Role of predictive analytics in business marketing.
  • Marketing strategies designed for small businesses.
  • Overcoming challenges in business branding.
  • Efficacy of content marketing in a business context.
  • Implications of GDPR on business marketing.
  • Emerging trends in business marketing.

>> View more: Business Topics to Write About

International Marketing Research Topics

International marketing focuses on understanding and responding to global opportunities. It requires a more extensive research approach with an eye towards cultural, political, and economic developments outside the home country. Explore these international market research ideas for papers:

  • Cultural nuances and their impact on advertising strategies.
  • Cross-border e-commerce: Growth and challenges.
  • Exploring the role of localization in global branding.
  • Understanding tariff wars and their impact on marketing strategies.
  • Influence of political climate on international marketing decisions.
  • International public relations: A comparative study.
  • Social media and its role in global product launches.
  • A study of emerging markets and their attractiveness for marketers.
  • International consumer behavior: Similarities and differences.
  • Localization vs. standardization in global marketing.
  • Case study: Successful global rebranding campaigns.
  • Impact of Brexit on European marketing strategies.
  • Green marketing practices across the globe.
  • International market segmentation and targeting strategies.
  • International marketing ethics: A cross-cultural analysis.

Real Estate Marketing Research Topics

Real estate marketing involves understanding and responding to the needs of potential buyers, sellers, and investors in the property market. Go through these project topics in marketing related to real estate research:

  • Marketing luxury apartments: Challenges and solutions.
  • Selling residential properties in a buyer's market.
  • How social media influences property buying decisions.
  • Effectively marketing rental properties in competitive markets.
  • Marketing strategies for eco-friendly homes.
  • Role staging plays in promoting properties.
  • Drones: The new trend in real estate showcasing.
  • Advertising strategies in rapidly urbanizing areas.
  • Promoting properties through influencer partnerships.
  • Customer reviews' impact on online property listings.
  • Neighborhood branding's influence on real estate sales.
  • Online vs offline property promotion: A comparative study.
  • Comparing marketing strategies: Luxury versus budget properties.
  • Marketing properties during economic downturns.
  • Digital marketing best practices for property agents.

Marketing Research Paper Topics in Distribution

The world of distribution is multi-layered and complex, intertwined with other key areas like logistics, supply chain management, and marketing. It's about ensuring products get into the hands of customers efficiently. Investigate this exciting area with these research topics in marketing field.

  • Impact on sales: Direct vs indirect distribution methods.
  • Influencing factors in selecting distribution channels.
  • E-commerce's revolutionizing role in product distribution.
  • Case study: Successful distribution strategies in retail.
  • Drones and future delivery systems: A feasibility study.
  • Role big data plays in optimizing distribution channels.
  • How sustainable practices influence distribution strategies.
  • Importance customer convenience plays in distribution planning.
  • Overcoming distribution challenges in rural areas.
  • Examining the relationship: Distribution strategies and market share.
  • AI's role in streamlining distribution processes.
  • Omnichannel distribution: A necessity or a luxury?
  • Importance distribution planning plays in new product launches.
  • Distribution's role in creating a competitive advantage.
  • Changes in distribution strategies due to the pandemic.

Neuromarketing Research Topics

Neuromarketing focuses on how psychological, cognitive, and emotional processes affect consumer behavior. It combines neuroscience with traditional marketing research for a deeper understanding of decision-making processes. Here are some interesting neuromarketing topics:

  • Influence of colors on consumer decision making.
  • How product placement impacts buying behavior.
  • Emotional triggers in advertising: An analysis.
  • Consumer responses to sensory branding .
  • Impacting purchase decisions with visual illusions.
  • Role of auditory cues in product preference.
  • Influence of olfactory cues on consumer behavior.
  • Celebrity endorsements and neural responses.
  • Comparing digital vs. physical shopping experiences: A neuromarketing perspective.
  • Effects of negative emotion on impulse buying .
  • Role neurolinguistics plays in shaping consumer opinions.
  • Neuromarketing strategies for personalized advertising.
  • Video vs. image ads: A comparative neuromarketing study.
  • Assessing effectiveness of humor in ads: A neuroscientific approach.
  • How storytelling in marketing sways the consumer's brain.

>> View more: Psychology Paper Topics

Influencer Marketing Topics for Research

Influencer marketing blends social media and advertising. It's an evolving field, ripe for research. We invite you to check these compelling research paper topics about marketing and influencers:

  • Measuring return on investment in influencer marketing.
  • How micro-influencers impact small business growth.
  • Authenticity versus promotion: Striking a balance.
  • Ethics in influencer marketing: A critical review.
  • Power social media influencers hold over consumer behavior.
  • Video blogging and brand visibility.
  • Effect of influencer-led contests on audience engagement.
  • Does influencer reputation affect brand perception?
  • Celebrity versus non-celebrity influencers: Who wins?
  • Impact of influencer gender on audience engagement.
  • Fashion influencers and their role in brand awareness.
  • Fitness influencers: Inspiring or creating pressure?
  • Role influencers play in promoting sustainable products.
  • Influencers and crisis management: A case study approach.
  • Influencer partnerships: Temporary boost or long-term gain?

Ethical Marketing Research Paper Topics

Ethical marketing revolves around the principles of honesty, fairness, and responsibility in advertising practices. With an increasing emphasis on business ethics, research in this area can yield insightful findings. Consider these awesome research paper topics related to marketing and ethics:

  • Honesty in advertising: A lost art?
  • Exploring fairness in competitive marketing practices.
  • Corporate social responsibility: Marketing strategy or ethical obligation?
  • Greenwashing: Misleading environmental claims in advertising.
  • Privacy and data collection: An ethical debate.
  • Ethical implications in children's advertising.
  • Body positivity and marketing: Strides and stumbles.
  • Cultural sensitivity in international marketing campaigns .
  • Animal rights and marketing: Exploring ethical considerations.
  • Influence of ethical claims on consumer perception.
  • False advertising: Consequences and solutions.
  • Ethical dimensions in influencer partnerships.
  • Human rights issues in marketing.
  • Health claims in food advertising: Fact or fiction?
  • Role of ethics in pharmaceutical marketing.

Integrated Marketing Communication Research Topics

Integrated Marketing Communication (IMC) blends different promotional tools to deliver clear, consistent, and compelling messages. IMC is crucial for brands to create unified customer experiences. Here are original, attention-grabbing integrated marketing communication topics for research :

  • Role of social media in IMC strategy.
  • IMC impact on customer loyalty.
  • Public relations in an IMC context.
  • Online-offline IMC strategies: A comparative study.
  • Influencer endorsements in IMC: Effectiveness assessment.
  • IMC in non-profit organizations: An exploratory study.
  • Impact of IMC on brand equity.
  • Event sponsorship in IMC plans.
  • IMC strategy for launching new products.
  • Role of IMC in crisis management.
  • Digital transformation and its influence on IMC.
  • IMC in enhancing customer relationships.
  • AI and IMC: A synergy exploration.
  • IMC for sustainable product marketing.
  • Evaluating IMC success: Metrics and measurement methods.

Marketing Analytics Research Topics

Marketing analytics employs data and metrics to measure the success of marketing initiatives, enabling informed business decisions. Here are groundbreaking topics that offer intriguing insights into marketing analytics:

  • Social media data: A gold mine for marketers?
  • Predictive analytics in customer retention strategies.
  • Quantifying influencer marketing: Metrics that matter.
  • Role of big data in personalized branding.
  • Real-time analytics in optimizing marketing campaigns.
  • Analytics in content marketing: Determining success.
  • AI-powered marketing analytics: Boon or bane?
  • Sentiment analysis in brand perception.
  • Location-based analytics in mobile branding.
  • Web analytics: Decoding customer online behavior.
  • Customer segmentation through data analytics.
  • ROI calculation in digital marketing.
  • Analyzing customer journey with cross-channel analytics.
  • Leveraging analytics for email marketing.
  • Voice search analytics: Future brand promotion tool?

Sport Marketing Topics to Write About

Sport marketing involves promoting teams, games, and related products to fans and broader audiences. It's an exciting field, mixing passion, business, and competition. Explore these sports marketing related topics if you are interested in this field:

  • Social media's role in popularizing sport events.
  • Fan engagement in a digital age.
  • Impact of athlete endorsements on brand perception.
  • Sustainability initiatives in the sports world.
  • Leveraging virtual reality for improved fan experiences.
  • Esports' influence on traditional sports promotion.
  • Strategy shifts for supporting women's sports leagues.
  • Analyzing the dynamics of sports sponsorship deals.
  • Successful merchandising tactics for sports teams.
  • Team performance and its influence on merchandise sales.
  • Sports events as a tool for promoting tourism.
  • Accessibility in sports venues: Implications for fan inclusion.
  • Personal branding strategies for athletes.
  • Controversy's role in athlete endorsements.
  • Mobile trends shaping the sports industry.

Extra Marketing Research Paper Topics

Couldn't find a fitting topic in marketing? Don’t worry! We added some more ideas to choose from. Below are some additional topics you might like. Let’s continue your research on marketing topics together.

Marketing Presentation Topics

Custom Essay, Term Paper & Research paper writing services

  • testimonials

Toll Free: +1 (888) 354-4744

Email: [email protected]

Writing custom essays & research papers since 2008

100 best marketing research topics for all.

marketing research topics

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

  • Analysis and determination of consumer buying behavior for Coca-Cola
  • A study on famous well-marketed brands that got away with selling substandard quality products
  • A study showing the impact of advertising on consumer behavior
  • Brand advertising and political campaigns: a possible interwoven impact?
  • A review of the outcomes of advertising in a recession
  • Exhaustive research on how brands exploit impulsive buying
  • A study of how celebrity endorsements on ROI affect CPG brands
  • A survey of the impact of augmented reality on marketing experiences
  • Critical research on how AI will help make better marketing decisions
  • A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

  • A decline in organic reach on social media platforms
  • Difficulty in building a well-recognized brand name
  • Getting readers to see content
  • Understanding marketing results
  • Marketing budgets included by BREXIT
  • Optimizing business for voice search
  • Bridging the technology gap
  • Ensuring compliance with GDPR
  • Overdependence of potential customers on amazon
  • The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

  • Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
  • The effect of social media on buying choices
  • Online purchasing: a study of the product characteristics buyers look for
  • An exploration of the differences in marketing strategies across cultures
  • Manipulation tactics: how brands can get more customers
  • A study of how customer loyalty is affected by brand image
  • Analyzing how TV advertising affects the top of mind awareness
  • Do people appreciate being click baited into sponsored posts?
  • A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

  • 10 insightful differences between paid search and organic search
  • Tips for promoting content on Pinterest
  • SEO tactics to avoid like the plague
  • How to increase your followers on social media
  • Best tips to help you grow your paid social ROAS
  • Why should you follow your competitors on social media?
  • Dos and don’ts of social media marketing
  • How to create content your audience will be eager to share

Marketing Essay Topics

  • What is the most effective form of marketing?
  • Internet marketing trends to expect in the future
  • What important brand attributes lead to an increase in customer loyalty?
  • A look into marketing approaches that broke through strong market monopoly
  • The impact of social media on consumer buying behavior
  • Comparison of advertising versus building brand equity
  • Rebuilding trust in influencer marketing
  • How to generate leads effectively

Content Marketing Topics

  • 10 biggest graphic design mistakes companies make in their marketing pieces
  • How to create captivating e-newsletters that people will pay attention to
  • Repurposing marketing content for small businesses
  • Working more micro-content into marketing efforts
  • Multi-step versus one-step content marketing campaigns
  • The five Cs when creating content marketing copy
  • Creating compelling content marketing campaigns in 10 steps
  • Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

  • Inability to explain products or services delivered
  • Not clearly defining a company’s market segment
  • Lack of innovating commercial department
  • Lack of business visibility
  • Missing links between sales and marketing departments
  • Lack of marketing plan
  • Lack of personal branding, brand image, and professional reputation
  • Thinking the company or business can survive without marketing

Marketing Blog Topics

  • Facebook advertising: pros and cons
  • 10 benefits of inbound marketing
  • The most frustrating problems faced in inbound marketing
  • How to generate subscribers for your blog faster than ever!
  • 10 benefits of content marketing lead magnets
  • Five video content marketing myths you must discard
  • 30 social media campaign ideas from big brands

Controversial Marketing Topics

  • Does google give preferential treatment to big brands?
  • Does social media affect SEO ranking?
  • Are grey SEO techniques safe?
  • Are YouTube videos more engaging than TV ads?
  • Are building e-mail lists still one of the best ways to sell?
  • Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

  • How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
  • Emerging opportunities in sports marketing and how to capitalize on them
  • How to effectively capitalize on the wearables market
  • Should more women and children get into sports?
  • Should seniors be allowed to participate in some games?

Marketing Presentation Topics

  • Mastering in-house SEO
  • The path to gaining and building customers trust
  • Brand awareness versus ROI
  • Effectively personalizing customer communications
  • The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

  • The effect of globalization on consumer behavior
  • How do international brands compare to local brands?
  • Do international brands always have advantages over a local brand?
  • Creating brand awareness by utilizing global event marketing
  • How to market products on an international level

Marketing Plan Topics

  • The importance of a marketing plan to the success of a business or product launch
  • Building a tactical marketing plan
  • How is a marketing strategy different from a marketing plan?
  • Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

  • Targeted Ads based on browser history
  • Immersion marketing through virtual reality
  • The exploitation of impulsive buying
  • Click baiting into sponsored posts

Affiliate Marketing Topics

  • How to find profitable niches in affiliate marketing
  • How to get readers interested in what you market
  • How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!

Microeconomics Research Paper Topics

  • 18+ Risks and Disadvantages of Technology

How to Build Your Business Identity on a Tight Budget

  • Best Green Tea Brands in the world in 2020: What makes them the best?
  • Global Milk brands in 2020 – What makes them successful?
  • What is a Triple Net Lease? Its Advantages and Disadvantages
  • Adaptation Level Phenomenon – understanding its importance
  • Risk Matrix – Factors of a risk matrix and how to implement it
  • Prioritization Matrix – Different types and how to use a prioritization matrix

Advergize

71+ Research Paper Topics & Ideas for Marketing Students  

marketing research topic ideas

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers.  Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

  • How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
  • What manipulation tactics do brands use to get more customers?
  • How can brand image be communicated via social media marketing?
  • How can social media impact the buying choices of shoppers?
  • Are consumers equipped to shield themselves from direct marketing strategies?
  • Determine and analyze consumer buying behavior for [product name]
  • How does advertising impact consumer behaviour?
  • How does family orientation impact marketing communications?
  • What characteristics do buyers look for when purchasing a product online?
  • How does global marketing incorporate standardization?
  • What attributes do consumers look for when comparing products online?
  • How do financial institutions differentiate their goods and services on the basis of social class?
  • Is direct marketing really the most effective form of marketing?
  • What internet marketing trends can be expected for the future?
  • How to marketing strategies differ across different cultures?
  • Can brand advertising impact political campaigns?
  • How do brands exploit impulsive buying?
  • How does loyalty cards encourage sales and boost customer loyalty?
  • Can well-marketed brands get away with selling substandard quality products?
  • How is globalization having on impact on consumer behaviour?
  • Impact of brand image on customer loyalty
  • Brand attributes that lead to an increase in customer loyalty
  • Successful marketing approaches that helped break through strong market monopoly
  • Impact of cause marketing on brand affinity with young mothers
  • Effect of consumer promotions and discount offerings on brand equity
  • The outcomes of advertising in a recession
  • Influence on Social Media advertising on consumer behaviour
  • Effect of TV advertising on top of mind awareness
  • Understanding customer perceptions around event sponsorships
  • Does corporate social responsibility translate into sales?
  • Canadians perspective on being targeted with mobile ads based on their browser history
  • Is direct marketing welcomed by people?
  • Are customers able to differentiate between various mortgage offering by competing banks?
  • Does social media influence buying behaviour
  • Do people like being click baited into sponsored posts?
  • Understanding the impact of celebrity endorsements on ROI for CPG brands
  • Women’s sentiments around comparison advertising
  • How effective is comparison advertising to build brand equity?
  • Do consumers prefer purchasing routine grocery products online?
  • Is earned media perceived to be as important as it appears to be?
  • What makes people want to share content to their friends?
  • Understanding why content goes viral
  • Marketing challenges around the evolving family structures
  • Are we losing the emotional value and significance of money being in a cashless society?
  • Is centralized global marketing a good idea for brand health in local markets?
  • How is augmented reality going to enhance marketing experiences?
  • How will artificial intelligence support in making better marketing decisions?
  • Is immersion marketing through virtual reality technology going to be accepted?
  • What does the luxury auto buyer look for in a car?
  • How to instill a desire to purchase for customers in the luxury category
  • Harmful effects of advertising to kids
  • Impact of in-store branding on brand salience
  • Effect marketing strategies for restaurant businesses
  • Habit formation and ways to integrate new products in consumer lifestyles
  • Is display advertising going to die?
  • Can Snapchat help small business grow?
  • How do customers perceive the brand who advertise on Instagram?
  • The impact of humour in advertising
  • Do customers pay attention to nutrition labels?
  • What triggers impulse buying behaviour
  • Essentials to sky rocket a new brand to heights of awareness
  • The factors that lead to customer satisfaction in young adults
  • Elements that help build an emotional connection with your audience
  • How do males and females differ in their buying behaviour of mobile phones
  • Does language targeting help in ethnic advertising?
  • Customer Perceptions: Are well known brands good in quality?
  • Is radio still an effective method of advertising?
  • Rural vs Urban marketing challenges to be mindful of
  • Impact of internal branding on employee retention and turnover
  • An in-depth analysis of political marketing in Canada

More Categories of Research Topics

Still in need of some inspiration? Here are a few research paper areas that you can explore:

  • Distribution
  • Consumer Behavior
  • Relationship Marketing
  • Brand Management
  • Nonprofit Marketing
  • Market Segmentation & Targeting
  • Internet Marketing
  • Marketing Planning & Forecasting
  • Product Design & Positioning
  • Direct Marketing
  • Advertising
  • Purchasing & Materials Management

Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you’re still confused about which area, you’d like to work with, we suggest you consult your advisor for some additional help. Good luck!

' src=

135+ Rumi Quotes on Love, Beauty & Happiness

Group-Polarization

Explanation of Group Polarization with Real Life Examples

Related posts.

non-existent-brand-name

Dell Marketing Strategy – Details of the multi-million-dollar monopoly

Difference between Marketing and Advertising

Difference between Marketing and Advertising: What’s confusing?

Write a comment cancel reply.

Save my name, email, and website in this browser for the next time I comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed .

  • ADVERTISING
  • SOCIAL MEDIA
  • ENTREPRENEURSHIP
  • WEB DEVELOPMENT
  • MAKE MONEY WITHOUT PAYING ANYTHING
  • HOW TO MAKE QUICK MONEY
  • WAYS TO MAKE MONEY BLOGGING
  • BIGGEST SLOGANS GUIDE
  • DIFFERENT TYPES OF MARKETING
  • MARKETING MIX EXPLANATION
  • TYPES OF DISTRIBUTION STRATEGIES
  • AFFILIATE MARKETING FOR BEGINNERS
  • LEARN TO MAKE A BLOG
  • FREE PRINTABLE CALENDARS 2019
  • DMCA Notice
  • Privacy Policy

Type above and press Enter to search. Press Esc to cancel.

Grad Coach

Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

  • How to find a research topic (video)
  • Traditional (offline) marketing topics/ideas
  • Digital (online) marketing topics/ideas
  • Examples of actual dissertation topics
  • Free Webinar : Topic Ideation 101
  • Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Research topic idea mega list

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

  • The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
  • The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
  • The impact of demographic targeting on traditional marketing performance among green businesses
  • The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
  • The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
  • Exploring factors related to outdoor advertising recall in India
  • Measuring the ROI of traditional marketing efforts: a review of current methods
  • Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
  • The use of public relations in traditional marketing campaigns among large insurance companies
  • The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

  • The use of artificial intelligence in social media marketing among online fashion companies in Sweden
  • The impact of social media on public relations and media relations: a Case Study of Nandos
  • The role of Twitter in crisis communication and reputation management: a discourse analysis
  • The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
  • The use of social media for market research and consumer insights among SMEs in Kenya
  • The impact of social media on consumer buying behaviour of fast food in Italy
  • The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
  • The relationship between social media engagement and website traffic: an analysis of fitness brands
  • The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
  • The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

  • The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
  • Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
  • The experiences and use of SEO in content marketing strategy among small online businesses
  • The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
  • Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
  • The use of user-generated content in building brand trust and engagement among green companies in the UK
  • Measuring the ROI of content marketing efforts among luxury brands
  • The perception and use of Chat GPT in content creation among small online businesses
  • The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
  • Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Research topic evaluator

Search engine marketing

  • The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
  • The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
  • The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
  • The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
  • The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
  • The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
  • Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
  • The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
  • The use of remarketing and retargeting in search engine marketing campaigns among marketers
  • The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

  • The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
  • The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
  • Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
  • The use of personalization on email marketing performance among craft bloggers
  • The impact of automated email marketing among local online retailers on customer loyalty and retention
  • The use of automation and triggered emails in increasing engagement and conversion rates for online courses
  • The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
  • The role of mobile optimization in email marketing targeting Gen Z consumers
  • The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
  • The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

  • The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
  • Customer Success and the Transformation of Customer Relationships (Raines, 2022)
  • The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
  • Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
  • You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
  • Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
  • Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
  • Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
  • Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
  • Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
  • The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
  • The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
  • Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

You Might Also Like:

Business/management/MBA research topics

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

  • Print Friendly

marketing research topic ideas

  • Onsite training

3,000,000+ delegates

15,000+ clients

1,000+ locations

  • KnowledgePass
  • Log a ticket

01344203999 Available 24/7

Top Marketing Research Topics: Strategies for Competitive Advantage

Explore the dynamic landscape of Marketing Research and discover key strategies for gaining a competitive advantage in this insightful blog. From consumer behaviour analysis to emerging trends, delve into the latest methodologies and innovative approaches that can elevate your marketing efforts. This blog unlocks the secrets to staying ahead in the ever-evolving business world through practical Marketing Research Topics.

stars

Exclusive 40% OFF

Training Outcomes Within Your Budget!

We ensure quality, budget-alignment, and timely delivery by our expert instructors.

Share this Resource

  • BCS Foundation Certificate in IS Project Management
  • Introduction to Marketing Training
  • Marketing Budget Masterclass
  • BCS International Diploma in Business Analysis
  • BCS Advanced International Diploma in Business Analysis

course

Marketing Research is essential for any business that wants to understand its customers, competitors, and market trends. Marketing Research Topics are the specific questions that guide the collection and analysis of data to provide insights and recommendations for various marketing decisions.   

These topics cover a wide range of areas, such as product development, pricing, promotion, distribution, customer satisfaction, loyalty, segmentation, branding, and more. In this blog, we will discuss some of the top Marketing Research Topics that can help marketers achieve their goals and gain an edge over their competitors.   

Table of Contents 

1) Best Marketing Research Topics list 

     a) Digital Marketing Topics 

     b) Content Marketing Topics 

     c) Strategic Marketing Problems 

     d) Social Media Marketing Research Topics 

     e) Exceptional Marketing Research Topics 

     f) Unique Marketing Research Topics 

    g) Premium Marketing Research Topics 

    h) Interesting Marketing Research Ideas.  

    i) Current Marketing Research Topics 

    j) Impressive Marketing Research Topics 

2) Conclusion 

Best Marketing Research Topics list 

Here, we explore various Marketing Research Topics to uncover insights and strategies for informed decision-making and business success.  

Best Marketing Research Topics list 

1) Digital Marketing Research Topics 

Listed below are some of the best Digital Marketing Research topics: 

a) Digital Marketing's influence on brand recognition  

b) Social Media's function in Digital Marketing  

c) Efficiency of digital advertising  

d) Mobile technology's influence on Digital Marketing  

e) Search engine optimisation's role in Digital Marketing  

f) Utilisation of Big Data in Digital Marketing  

g) Digital Marketing's impact on customer engagement  

h) Content Marketing's position in Digital Marketing  

i) Effectiveness of strategies in Digital Marketing  

j)  Digital Marketing's impact on shopping behaviour  

k)  Artificial intelligence's role in Digital Marketing  

l)  Video usage in Digital Marketing  

m) Digital Marketing's impact on Sales  

n) Influencer Marketing's role in Digital Marketing  

o) Email Marketing's effectiveness  

p) Digital Marketing's impact on customer loyalty  

q) Social Media analytics in Digital Marketing  

r) Integration of Voice Search in Digital Marketing  

s) Digital Marketing's Effect on Return on Investment (ROI)  

t) Automation's Role in Digital Marketing  

Marketing Research Masterclass 

2) Content Marketing Research Topics 

Listed below are the top Content Marketing topics: 

a) Building brand identity through Content Marketing  

b) The social media landscape in Content Marketing strategies  

c) Evaluating the impact of content advertising effectiveness  

d) Mobile technology's influence on Content Marketing strategies  

e) Search engine optimisation's significance in Content Marketing  

f) Harnessing Big Data for informed Content Marketing decisions  

g) Customer engagement strategies in Content Marketing  

h) The crucial role of Content Marketing in digital strategies  

i) Assessing the effectiveness of Content Marketing strategies  

j) Content Marketing's influence on consumer shopping patterns  

k)  Artificial intelligence: A catalyst in Content Marketing innovation  

l) Video content strategies for effective Content Marketing  

m) Driving sales through strategic Content Marketing  

n) Influencer collaboration's impact on Content Marketing success  

o) Email marketing: A pillar of effective content distribution  

p) Fostering customer loyalty through tailored content experiences  

q) Social media analytics for informed Content Marketing insights  

r) Integrating voice search into Content Marketing strategies  

s) Measuring Content Marketing ROI: A comprehensive analysis  

t) The role of automation in optimising Content Marketing effort 

Elevate your marketing prowess with our Marketing Research Masterclass for comprehensive training and strategic insights. Join now!  

3) Strategic Marketing Research Topics  

Here’s a list of Strategic Marketing Research Topics: 

a) Strategic Marketing Research's influence on brand positioning  

b)  The role of market segmentation in Strategic Marketing Research  

c) Evaluating the effectiveness of competitive analysis in Strategic Marketing  

d) Technological innovations and their impact on strategic Marketing Research  

e) Consumer behaviour studies: Informing strategic marketing decision-making  

f) Strategic Marketing Research in the era of Big Data analytics  

g) Customer journey mapping: A strategic approach in Marketing Research  

h) The positioning of brand equity in Strategic Marketing Research  

i)  Assessing the effectiveness of pricing strategies in Strategic Marketing  

j)  The impact of environmental scanning on strategic Marketing Research  

k) Artificial Intelligence's integration in strategic Marketing Research  

l) Utilising surveys and feedback loops in strategic Marketing Research  

m) Strategic Marketing Research's influence on market penetration  

n) Stakeholder analysis: A key component of strategic Marketing Research  

o) Email surveys and their role in strategic Marketing Research  

p) Building customer retention strategies through strategic Marketing  

q) Social Media monitoring in strategic Marketing Research  

r) The integration of Voice of the Customer (VOC) in Strategic Marketing  

s) Assessing ROI in strategic Marketing Research initiatives  

t) The role of automation in enhancing Strategic Marketing Research. 

4) Social Media Marketing Research Topics 

Here’s a list of Social Media Marketing Research Topics: 

a) Exploring Social Media's impact on brand recognition  

b) The role and function of Social Media in Digital Marketing  

c) Measuring the effectiveness of Social Media advertising  

d) Influence of mobile technology on Social Media Marketing  

e) Optimising Social Media presence through SEO strategies  

f) Leveraging Big Data for insights into Social Media Marketing  

g)  Enhancing customer engagement through Social Media Marketing  

h) Positioning Content Marketing within Social Media strategies  

i) Evaluating the effectiveness of Social Media Marketing strategies  

j) Understanding Social Media's influence on consumer shopping behaviour  

k) The integration of Artificial Intelligence in Social Media Marketing  

l) Utilising video content for effective Social Media Marketing  

m) Analysing the impact of Social Media Marketing on sales  

n) Role and impact of Influencer Marketing in Social Media  

o) Effectiveness of Email Marketing in Social Media context  

p) Fostering customer loyalty through Social Media Marketing  

q) Utilising Social Media analytics for strategic insights  

r) Integrating voice search in Social Media Marketing strategies  

s) Measuring Social Media Marketing's Return on Investment (ROI)  

t) The role of automation in Social Media Marketing 

Optimise your marketing impact with the Marketing Budget Masterclass – Unlock strategic budgeting skills for business success!  

5) Exceptional Marketing Research Topics 

Given below are Research Topics for Exceptional Marketing: 

a) Offshore marketing and evaluating optimal distribution strategies for new companies 

b)  Marketing distribution channels and potential mistakes to avoid 

c) Examination of online shopping in China, discussing its influence and opportunities 

d) Explanation of the concept of Artificial Intelligence in marketing 

e) Discussion of the components of a competitive marketing strategy 

f) Impact assessment of augmented reality on the marketing experience 

g) Pricing and positioning strategies for marketing effectiveness 

h) Description of the role of Social Media in lead generation 

i) Development and execution of investment banking in developing markets 

j) Impact analysis of European financial supervision on cross-border financial investment 

k) Consumer purchase decision and the influence of e-marketing 

l) Customer buying behaviour and the role of sensory marketing 

m) Gender influence on business startups 

n) Analysis of the significance of leadership and culture in organisational change 

o) Case study of Nike, evaluating the role of CSR 

p) Analysis of the use of Omni-channel tracking in marketing 

q) Comparison of Augmented Reality (AR) and Immerse Technologies in Marketing 

r) Comparison of the use of User-Generated Content and Content Mapping in Marketing 

s) Application of Progressive Web Apps (PWAs) in marketing 

t) Pros and cons of using Predictive Analytics and Browser Push Notifications in marketing 

6) Unique Marketing Research Topics 

Here’s a list of unique Marketing Research Topics: 

a) Analysing the impact of cultural shifts on consumer behaviour  

b) Unveiling the power of neuro-marketing in understanding consumer choices  

c) The role of augmented reality in enhancing market research  

d) Green marketing: sustainability as a critical factor in consumer preferences  

e) Cross-cultural marketing: navigating diverse global markets  

f) The influence of gamification on market research strategies  

g)  Ethical considerations in contemporary market research practices  

h)  Examining the role of blockchain in revolutionising marketing data security  

i) VOC analysis: Strategies for effective implementation  

j) The impact of virtual events on market research dynamics  

k) Harnessing the potential of chatbots in gathering customer insights  

l) Understanding the psychology of brand loyalty in changing market landscapes  

m) Market research in the age of privacy concerns: navigating regulatory challenges  

n) Evaluating the effectiveness of experiential Marketing Research  

o) Innovations in mobile market research: adapting to the smartphone era  

p) The intersection of market research and artificial intelligence  

q) Measuring emotional engagement in Marketing Research  

r) The role of predictive analytics in anticipating market trends 

7) Premium Marketing Research Topics 

Here, we discuss the premium Marketing Research Topics in the contemporary world: 

a) Crafting an exclusive brand experience: Beyond digital channels 

b) Strategic utilisation of luxury influencers in marketing 

c) Innovative approaches to premium Content Marketing 

d) Augmented reality in premium branding strategies 

e) Customised user journeys: Personalisation in Premium Marketing 

f) Blockchain technology in ensuring brand authenticity for premium products 

g) Neuro-Marketing: Understanding the premium consumer's mind 

h) Exclusive partnerships and collaborations in premium branding 

i) Data privacy and security concerns in premium customer relationships 

j) Sustainability as a premium brand value: Strategies and challenges 

k) The role of experiential marketing in premium product launches 

l) Psychological pricing strategies for premium goods 

m) Virtual reality experiences for premium brand engagement 

n) Ultra-personalisation: Tailoring premium services to individual needs 

o) Emerging trends in premium customer retention strategies 

p) Cultivating a sense of exclusivity: Membership programs in premium marketing 

q) The impact of limited-edition releases on premium brand image 

r) Luxury branding in the digital age: balancing tradition and innovation 

s) Premium market positioning: Differentiating in a crowded landscape 

t) Strategies for niche market penetration in premium sectors 

Unlock the full potential of Business Analysis with our BCS International Diploma In Business Analysis . Sign up now!  

8) Interesting Marketing Research Ideas 

Discussed below are a few interesting Marketing Research ideas: 

a) Utilising pillar content for sales growth: An exploration of effective strategies 

b) Examining the roles of Mobile Marketing in driving business success 

c) The intersection of internet security and its implications for online marketing 

d) Determining the optimal social media platform for marketing baby products 

e) The role of social media in business survival and growth 

f) The importance of competitor analysis in shaping brand marketing strategies 

g) Political campaigns as a factor in brand marketing dynamics 

h) Assessing the viability of centralised marketing for international brands 

i)  Exploring brand salience and its impact on in-store branding 

j) Social class distinctions and their influence on company service perception 

k) Exploring commonly used methods for predicting consumer behaviour 

l) Investigating the influence of advertising during economic recession periods 

m)  Strategies employed in the marketing landscape of the fashion industry 

n) In-depth exploration of targeted marketing using paid search engine ads 

o) Assessing the impact of television advertisements on consumer moods 

9) Relevant Marketing Research Topics 

Here’s a list of relevant Marketing Research Topics: 

a) Impact of Covid-19 on the marketing initiatives of the organisation 

b) Effect of the Covid-19 emergence on business communities 

c) Influence of the Covid-19 emergence on marketing operations 

d) Examination of the impact of brand promotion and celebrity usage on ROI 

e) Analysis of how lockdown situations impact an organisation's PR activities 

f) Significance of the marketing mix on organisational performance 

g) Discussion on the importance of STP analysis for any business entity 

h) Analysis of the impact of Covid-19 and subsequent lockdown on the hospitality sector 

i) Effects of Covid-19 and subsequent lockdown on the aviation industry 

j) Importance of an environmental audit for formulating effective marketing strategies 

k) Impact of Covid-19 and the subsequent lockdown on the service sector 

l) Exploration of the impact of Covid-19 and the subsequent lockdown on the sports industry 

m) "Just Do It" - one of the most successful environmentally conscious advertising taglines 

n) Examination of the successful marketing strategies of Apple, Southwest Airlines, and Budweiser 

o) Importance of personalisation in marketing 

10) Impressive Marketing Research Topics 

Listed below are some of the impressive Marketing Research Topics: 

a) Impact of consumers' implicit and explicit knowledge on their purchasing behaviour 

b) Implementation of centralised global marketing 

c) Integration of IoT, wearables, or smart devices for automated customer service 

d) Definition and application of e-CRM in marketing 

e) Interconnection between brand awareness and repeat purchases 

f) Establishing a company's brand image through Guest Blogging 

g) Strategies for managing marketing and company reputation effectively 

h) Examination of Corporate Social Responsibility as a marketing tactic 

i) Optimal social media approaches to enhance customer engagement 

j) Analysis of social media marketing's influence on customer behaviour 

k) Relationship dynamics between influencer marketing and lifestyle branding 

l)  Technologies pivotal in improving customers' online decision-making processes 

m) Exploring efficient marketing strategies to mend a damaged reputation 

n) Human Resource Management and the motivational factors crucial for future leaders 

o) Influence and importance of performance management in large and diverse organisations 

Conclusion 

Marketing Research Topics vary from how Digital Marketing influences what we buy to whether traditional methods still work. You can also explore Social Media's role, how online ads perform, and the impact of loyalty programs. Other areas include product placement, celebrity endorsements, and how pricing affects what consumers choose. Regardless of the topic, thorough and organised research is crucial for accurate and reliable findings. 

Elevate your marketing expertise with our Marketing Courses . Empower your career today!  

Frequently Asked Questions

Upcoming digital marketing resources batches & dates.

Fri 22nd Mar 2024

Fri 12th Apr 2024

Fri 24th May 2024

Fri 28th Jun 2024

Fri 12th Jul 2024

Fri 2nd Aug 2024

Fri 6th Sep 2024

Fri 11th Oct 2024

Fri 22nd Nov 2024

Fri 13th Dec 2024

Get A Quote

WHO WILL BE FUNDING THE COURSE?

My employer

By submitting your details you agree to be contacted in order to respond to your enquiry

  • Business Analysis
  • Lean Six Sigma Certification

Share this course

Unlock exceptional learning at unbeatable prices.

red-star

We cannot process your enquiry without contacting you, please tick to confirm your consent to us for contacting you about your enquiry.

By submitting your details you agree to be contacted in order to respond to your enquiry.

We may not have the course you’re looking for. If you enquire or give us a call on 01344203999 and speak to our training experts, we may still be able to help with your training requirements.

Or select from our popular topics

  • ITIL® Certification
  • Scrum Certification
  • Change Management Certification
  • Business Analysis Certification
  • Microsoft Azure
  • Microsoft Excel & Certification Course
  • Microsoft Project
  • Explore more courses

Press esc to close

Fill out your  contact details  below and our training experts will be in touch.

Fill out your   contact details   below

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

Back to Course Information

Fill out your contact details below so we can get in touch with you regarding your training requirements.

* WHO WILL BE FUNDING THE COURSE?

Preferred Contact Method

No preference

Back to course information

Fill out your  training details  below

Fill out your training details below so we have a better idea of what your training requirements are.

HOW MANY DELEGATES NEED TRAINING?

HOW DO YOU WANT THE COURSE DELIVERED?

Online Instructor-led

Online Self-paced

WHEN WOULD YOU LIKE TO TAKE THIS COURSE?

Next 2 - 4 months

WHAT IS YOUR REASON FOR ENQUIRING?

Looking for some information

Looking for a discount

I want to book but have questions

One of our training experts will be in touch shortly to go overy your training requirements.

Your privacy & cookies!

Like many websites we use cookies. We care about your data and experience, so to give you the best possible experience using our site, we store a very limited amount of your data. Continuing to use this site or clicking “Accept & close” means that you agree to our use of cookies. Learn more about our privacy policy and cookie policy cookie policy .

We use cookies that are essential for our site to work. Please visit our cookie policy for more information. To accept all cookies click 'Accept & close'.

logo

150+ Unique Marketing Research Topics for Your Upcoming Projects

Marketing Research Topics

Marketing has developed into a massive industry with various specialized sectors. It is a broad field of study that includes different sectors of marketing. In the current era, marketing encompasses digital marketing, and, along with digital and traditional marketing, it is associated with various other marketing branches. Understandably, you feel speculative in this challenging position. After all, finding relevant marketing research topics is not that easy for most students.

When you write a research paper on marketing, you have to prove that you can systematically articulate your thoughts, find appropriate sources of information, and analyze data accordingly. But do not forget that this is only possible if you have a relevant research topic in marketing. In such a situation, we have got you covered!

This article will find some non-trivial and equally unique marketing research topics. We included topics on every possible marketing niche because we wanted topics from every niche.

Table of Contents

Selecting Marketing Research Topics

Before you begin sifting through the offered marketing topics, we suggest you first become acquainted with the selection procedure. The upcoming research paper will discuss your hard work, efforts, and skills. So, the research topic should also be about something that interests you. Take your time. Start researching certain research areas. So, for starters, brainstorm different marketing fields for which you wouldn’t mind delving deeper into the details.

Navigate Different Branches of Marketing

Nowadays, with marketing getting widespread, there are many marketing fields to accommodate your research. Analyze different marketing branches and then think about what fascinates you the most. Next, narrow those lists and start researching more about those topics. Just because marketing is complex doesn’t mean you must be stuck swimming in executive suite jargon to try to make sense of it. We are sure that in the end, you will come up with something extravagantly interesting and unique simultaneously.

Look For Your Marketing Interests

Reading and writing come with a few terms and conditions, and the most important is that the topic must be fascinating .  So, the initial step would be to sit and jot down topics in marketing that you’re interested in. When you are interested in something, you automatically become passionate about that field of study. It will constantly motivate you to dig deeper and find relevant sources to support your research theories.

Investigate Factual Topics

Remember, a research paper is not a comprehensive narrative that can be dragged out indefinitely. A lot of research and hard work are required to draught a successful research paper. It is more than just assignment writing , which we used to do in high school. So, ensure that your research topic concludes with practical data and information. Conduct thorough research to make sure you can go a long way to providing comprehensive research about your topic. Enumerate a list of credible sources to support your hypothesis and arguments.

For Conceptualized Ideas, Google Marketing Research Topics

When you start browsing for “marketing topics for research,” you will get a whole list of Scholarly Ideas Based On Such Topics. Scrolling Through Those Lists Would Be The Best Approach For you. There are hundreds of possible themes for your paper, and you’ll undoubtedly find at least a handful that intrigues you.

Narrow Down Your Topic’s Approach

When you have compiled a few marketing topics, your next step will be narrowing them down. See if the following research topics consist of enough credible sources or not. For successful research, it is essential to choose a topic that will create an impact in your prescribed field. So select a research field that has never been invested in before or at least something in which you can show a whole new perspective.

 Select the Topic

Topics that have been well examined will give you many references for blackening your arguments. To make your contribution to the discipline, look for research elements that have yet to be thoroughly investigated.

150+ Research Topics in Marketing

We understand finding marketing topics for research can be a tough job to handle. After all, marketing is such a vast field that sometimes deciding what topic you want to work on can be challenging. In such cases, we have enumerated a list of marketing topics to help you frame an excellent research paper.

We have classified these topics into different sections, which can help you choose according to your field of interest. Explore these lists of hot marketing research topics to ensure you select a topic that piques your interest.

Marketing Research Topics Related to Consumer Behavior

Marketing goods and services for personal consumption refers to consumer marketing. Or at least this is the first thing that pops up in our minds. Similarly, consumer behavior refers to studying consumers’ behavioral changes or individuals associated with a purchase.

The following topics are intended to be diverse, fascinating, and captivating for your marketing research. Have a look at them and select whatever suits you the best.

  • An integrative framework for cross-sectional consumer behavioral
  • Self-concept in consumer behavior
  • The significance and measurement of attachment in consumer behavior
  • Luxury goods and sustainability issues
  • Impact of brand equity and consumer behavior
  • The cultural influence of luxury consumption behavior among Italian consumers
  • The evolving behaviors of luxury consumption
  • Coca-Cola customer purchasing behavior: analysis and prediction
  • Consumer responsiveness towards environmental claims for clothing brands
  • A conceptual framework prestige- seeking consumer behavior
  • Symbolism and marketing performance: a theoretical approach
  • Assessment and evaluation of successful and failed instances of luxury marketing techniques
  • A symbolic interactions perspective on the function of products as social stimulants
  • Convergence and divergence in consumer behavior
  • Understanding the consequences of global retailing
  • Dimensions of consumer expertise: mapping a consumption constellation
  • The influence of sustainability declarations on customer ecological perception and performance expectancy: A detailed work on H&m
  • A symbolic interactionism perspective on the empirical models of consumer behaviors
  • Sensory marketing strategies and power in advertising
  • The impact of word of mouth and electronic word of mouth on consumer purchase intension

Read Also –

Influential Marketing Topics Regarding the Digital Market

In this digital age, digital marketing is undoubtedly becoming the most crucial aspect of the marketing world. If you are interested in digital marketing, the following juicy digital marketing research topics might guide you in the right direction.

  • Understanding the critical aspects of opportunities and challenges of digital marketing
  • Opportunities and challenges of marketing research in the 21st century
  • Assess digital marketing trends over the last 20 years and the future research directions.
  • A critical review of the effectiveness of internet marketing initiatives
  • A theoretical analysis of digital marketing techniques adopted by startups
  • Accessing the metrics of digital marketing strategies, transformation, trends, and realities
  • Study on digital marketing technique
  • What inspires college students to use Pinterest? A model with consequences for academics and marketers
  • Mapping the international qualitative marketing research
  • Investigating the transition from word-of-mouth marketing to electronic word-of-mouth and its consequences on customer behavior.
  • The significance of Corporate Social Responsibility (CSR) in marketing strategy
  • Conceptualizing influencer marketing as a modern phenomenon in reputation management
  • Analyzing the impact of search engine optimization on web accessibility
  • Addressing marketers’ over-reliance on digital content to boost revenues
  • Digital marketing strategy implementation: examining the digital marketing infrastructure
  • Ethical issues concerned with fundamentals of marketing research: a detailed study
  • Content marketing: the fundamental tool for design, advertising, and marketing: a systematic literature review
  • The influence of content writing in marketing communication: anatomy of digital marketing infrastructure

Distribution Marketing Topics for Research

Every firm, either new or established, requires a well-defined distribution channel for distributing its products or goods to customers. Have a look at these top-notch topics for your marketing assignment writing :

  • The distribution mechanism in SMEs and large-scale corporations
  • The impact of strategic and tactical causes marketing on brand loyalty among customers
  • Best strategies for incorporating new items into the lifestyles of the targeted clients
  • A comparative analysis of the distribution systems of SMEs and multinational corporations
  • Marketing 4.0: How technological advancements are transforming marketing organizations
  • Distributional channels: understanding and managing the structure of distribution channels
  • Brand manipulation techniques employed by marketers: learning organizational strategies
  • Understanding the sustainability of distributional marketing: an overview
  • Marketing mix modeling of Facebook
  • The distributional and promotional approach of winemakers
  • Identifying distributional changes in the Interactive Digital Media Ecosystem
  • Analyzing the best distribution techniques for new offshore marketing organizations.
  • Market segmentation: issues and perspectives
  • Rediscovering industrial market segmentation
  • The challenges of marketing logistics: Product distribution, Price, and Promotion
  • Contemporary commercial marketing strategies and concepts.

Social Media Marketing Research Topic Suggestions

In this digital era, more than one-fourth of the population is connected to some social media platform. Here are some suggestions for marketing research questions or topics regarding social marketing.

  • Social media marketing communication: efficiency and usage
  • Incorporating social responsibility and marketing strategy: a critical overview
  • The Most Notable Successes in the history of Social Media Marketing
  • Starbucks marketing analysis: a process that guarantees growth
  • Measuring the visual turn in social media campaigns
  • Social media influence on purchasing decisions: a case study on e-commerce sites
  • The effect of social media marketing on brand loyalty
  • The impact of Instagram content marketing on advancements in reach and engagements

Sports Marketing Research Topics

Sports marketing is a substantial source of revenue, which is why research in this field is essential for different researchers. Here are some sport marketing ideas for you to examine.

  • Sports marketing: The strategic perspective behind marketing communication
  • Mapping the role of sports marketing in attracting individuals
  • How intelligent chatbots’ outstanding content might help sports teams boost fan loyalty
  • Opportunities in sports marketing that are emerging and how to leverage on them
  • The psychology of sports marketing: a critical analysis
  • A handbook on sports marketing and social media
  • Examining the motives and restrictions of Twitter users in the context of social media and sports marketing.
  • Using social media to investigate the determinants of consumer reaction to sport marketing
  • Sports marketing and social media: a review on the motivation and constraints of Twitter users

Topic Ideas for Content Marketing

With the constant evolution in digital marketing, there has also been a significant boost in content marketing. In recent years, many students have used content marketing as their MBA dissertation topics . Let’s have a look at some excellent content marketing topics:

  • Essential content marketing strategies for SMEs
  • Understanding a theoretical approach to content marketing for engaging more organic traffic
  • Content marketing in SMEs: significance of entrepreneurial sensemaking
  • Content marketing as a fundamental tool of digital marketing: an overview of digital strategies for marketing
  • New opportunities for engaging strong brands on online platforms
  • Canvas’s design school content marketing strategies: exploring strategies
  • Identifying the dynamics of the same content across borders
  • Content marketing strategies for breaking through the clutter and winning more organic traffic
  • The rise of storytelling as an essential element of content marketing strategy

Marketing Topics for Research on Print Media

Print media is the most traditional and fundamental alternative for public communication. You can use print media research topics as your marketing project topics or dissertation topics. Let’s have a look at the following print marketing research topics that can be valuable for you:

  • Policies and attitudes in print media: mapping a consumption constellation
  • Effectiveness of print media industry in this evolving age: an analysis into the implications
  • Analyzing print media advertising in the era of social media
  • Is the global print media sector expected to expand or decline in 2021? An examination of the ramifications
  • The influence of print media on millennials and GenY: a comprehensive overview
  • Print media and digital media: a comparative analysis
  • Print-media advertising and selling smartness in a knowledge economy: understanding the economics of print media
  • Understanding the language of pictures in print media advertising: a historical preview

Relationship Marketing Project Topics

Relationship marketing is a Client Relationship Management (CRM) approach that focuses on customer retention, satisfaction, and lifetime value. Here is a list of some unique relationship marketing project topics for you:

  • Importance of customer relationship management: a thorough examination
  • Loyalty points as the unrivaled monarch of relationship marketing for retailers: a comprehensive synopsis
  • Conversion of print media into digital media: taking the Indian market as an example
  • Understanding the social media presence for effective relationship management
  • A strategic framework for customer relationship management
  • Relationship marketing management: a study on issues and challenges of the US market
  • Adopting customer relationship management: from strategy to implementation
  • Storytelling in content management: Using content marketing to create customer connections effectively
  • Relationship marketing in the post-pandemic era: expectations and realities
  • Understanding emotions in relationship marketing: looking backward towards the future
  • Customer gratitude in relationship marketing: a survey of the existing relationship marketing
  • The evolution of relationship marketing

Also Check Our Research Paper Help Services

Non-Profit Marketing Research Topic Ideas

Non-profit marketing is continuously increasing day by day. In the last few years, various researchers have chosen non-profit marketing research areas as their research topics. Let’s have a look at some of the excellent research topics regarding NPOs:

  • Why are non-profits easier to promote on social media: The significance of warmth and brand representation
  • Non-profit marketing strategies: an exploratory study
  • Marketing in the non-profit organizations
  • Internet presence for NPOs in the current digital era
  • Social event marketing via internet platforms welcomes a new age for non-profit organizations.
  • Inspiring young people through dynamic and engaging call-to-actions – analyzing the contemporary non-profit strategies
  • In-person and virtual events: A two-pronged strategy for engagement in a fast-paced environment
  • The applications of marketing for non-profit organizations
  • Rethinking the framework for marketing strategies for NPOs from a global perspective
  • Methodology for assessing the relational dimension of a relationship marketing strategy: A research work of non-profit organizations

Strategic Marketing Questions and Topics for Research

If you are someone with a strategist’s attitude, then chances are that you’ll find these strategic marketing research topics intriguing.

  • Considerable factors behind a poorly executed market research
  • Strategic marketing management: an overview
  • An exploratory investigation of black Friday deals
  • Inconsistency in service value or communication of products: a social exchange perspective
  • Strategic marketing insights for creating a competitive advantage
  • Contemporary strategic marketing for non-profit organizations
  • Understanding strategic marketing planning for radically new products: an international perspective
  • The international marketing strategy of Starbucks: a case study
  • The theory, practices, and research agendas of strategic marketing planning
  • Determinants and benefits of global product marketing
  • Relationship between marketing research and marketing strategy: understanding the ins and out of strategic marketing
  • Black Friday and Cyber Monday: Understanding digital strategies of organizations

Read Also – 150+ Business Research Topics

Marketing Research Topics Regarding Advertising

Still not able to select your marketing topics? Hang up! We’re sure this list of exciting marketing research topics will help you.

  • The negative and positive impacts of advertising on the youth: a research overview
  • Understanding the relationship between advertising and the application of humor
  • The effect of advertising on the recession period
  • Understanding the influence of advertising on consumer behavior
  • Impact of brand advertising on political campaigns
  • An ethical examination of advertising deception
  • Addressing false and misleading advertising: an empirical investigation
  • A comparative analysis of the dove campaign promoting natural beauty with other misleading advertisements
  • Unethical practices of advertising: a case study of some selective products
  • Understanding the advertising law of The united states

International Marketing Research Paper Topics

Marketing is the global stage where most entrepreneurs get to connect. If you are considering choosing international marketing as your research area, then the following international marketing research topics are a win-win for you!

  • International market entry: a case study on Tim Horton’s
  • Social media as a game changer for global marketing: an overview
  • Global market entry strategies: understanding the internalization approach
  • Marketing athlete’s events across international borders: a comprehensive approach
  • Environmental determinants of international market entry strategies
  • Understanding the international market segmentation: issues and perspectives
  • Financial market development: International evidence
  • Liberalization of capital controls and expansion of the stock market
  • Entrepreneurial businesses’ effectuation and global markets expansion
  • The social networks of international entrepreneur firms

Pandemic-Related Marketing Research Paper Topics

The COVID-19 pandemic upended the rule book of several entrepreneurs. It questioned the established norms of the current human relationship and brand development. So much has recently changed that there’s no turning back to the old routine. Here are some new pandemic-related marketing topics for research:

  • The influence of covid-19 on marketing and its philosophy
  • How online marketing assisted companies during the epidemic
  • Pandemic marketing story: Mapping a retailing constellation
  • Long-term vs. short terms marketing approach by businesses: a comprehensive overview
  • Internet marketing during the pandemic: new trends and policies
  • The globalization of the international economy in the post-pandemic decade
  • Post-pandemic recovery strategies for organizations: stimulating lifestyle entrepreneurship
  • A systematic review of the marketing strategies during and after the pandemic
  • The influence of covid-19 on changing the marketing world

Summing Up!!

Hopefully, these topics in marketing will inspire you to create some exciting research areas. Our sole purpose behind aggregating these marketing topics was to provide students with a clear perspective on marketing research that is relevant in this existing world. In other words, we intended to publish the most recent marketing research issues that would benefit readers and researchers.

If you’re still unsure about your research field, we recommend you consult your adviser or a paper help service provider. Your professor and an online expert can help you make the best decision. So, don’t hesitate to use their expertise and guidance.

' src=

By Alex Brown

I'm an ambitious, seasoned, and versatile author. I am experienced in proposing, outlining, and writing engaging assignments. Developing contagious academic work is always my top priority. I have a keen eye for detail and diligence in producing exceptional academic writing work. I work hard daily to help students with their assignments and projects. Experimenting with creative writing styles while maintaining a solid and informative voice is what I enjoy the most.

  • Write my thesis
  • Thesis writers
  • Buy thesis papers
  • Bachelor thesis
  • Master's thesis
  • Thesis editing services
  • Thesis proofreading services
  • Buy a thesis online
  • Write my dissertation
  • Dissertation proposal help
  • Pay for dissertation
  • Custom dissertation
  • Dissertation help online
  • Buy dissertation online
  • Cheap dissertation
  • Dissertation editing services
  • Write my research paper
  • Buy research paper online
  • Pay for research paper
  • Research paper help
  • Order research paper
  • Custom research paper
  • Cheap research paper
  • Research papers for sale
  • Thesis subjects
  • How It Works

Top 120 Marketing Topics For Your Paper

marketing topics

Marketing is an essential sphere of the modern world and is, therefore, subject to intense research. The good news for researchers is that with this flood of data, writing a research paper should be easier. The bad news, however, is that with so much data, decision-making may not be so straightforward. Therefore, you have to choose the right marketing topics among this many options.

Best Marketing Research Paper Topics

Social media marketing topics, sports marketing topics, international marketing topics, content marketing topics, controversial marketing topics, digital marketing topics, marketing topics for presentation, marketing plan topics, trending marketing topics, interesting marketing dissertation topics, marketing topics ideas for essay.

Choosing marketing topics for your research may put you in a somewhat confusing situation. Although they are difficult to find, they needn’t be! Hence, this article focuses on hot marketing topics to write about. With our list of hot topics in marketing, you’ll not doubt as to where to focus and what topics to choose.

From marketing paper topics to marketing blog topics, we have got you covered! Here are 120 marketing topics just for you!

Are you into any kind of marketing research, or do you need some marketing essay topics for a college assignment? Then relax! We refuse to leave you out in the dark. With our marketing topics for research, you’ll be on top of your game. No bluffing – these marketing topics for research paper spans all forms of education. What do I mean? These marketing topics cover some marketing thesis topics, marketing dissertation topics, and marketing research topics for college students! Also, you can easily get qualified marketing thesis help from our experts. Are you ready for the list of marketing research topics? Let’s delve right in!

  • Evaluation of the best distribution strategies for new companies.
  • Mistakes to avoid when choosing marketing distribution channels.
  • The influence and opportunities of online shopping in China.
  • How social media impact the German Christmas market.
  • How consumer purchase decision influences e-marketing.
  • How Internet Marketing Affects Pharmaceutical Marketing And Ethics.
  • Gender And Its Effect On Buying Decision.
  • Factors That Influence Impulsive Buying And How Brands Exploit Them
  • How the Brand Extension Affects Brand Personality.
  • Black Friday Sales: How Companies Use And Benefit From These Sales.
  • Direct Marketing Strategies: Are Consumers Immune To Its Effect?

Social media marketing is no longer a new marketing concept. Many companies now use diverse social media platforms for marketing their brands and influencing people into getting hooked on their products or services. Here are some social media marketing topics that many companies will find interesting.

  • Social media and the survival of a business.
  • The best social media to use for baby products.
  • How to apply marketing mix on Facebook.
  • Facebook vs. Instagram, which is the best marketing platform?
  • Can Facebook help your business to grow?
  • How To Pick The Right Social Media Platforms For Your Business.
  • Effective Communication Of Brand Image Via Social Media Marketing.
  • Snapchat: Can This Platform Help Small Businesses Grow?
  • Instagram: How Customers Perceive Brands Who Advertise On This Platform.
  • What Makes People Want To Share Content With Their Friends?
  • How Does Social Media Advertising Impact Consumer Behavior?

Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider.

  • A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases.
  • A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.
  • Olympics: A Comparative Study Of The Trends In The Market Of The Host Country, And Growth Ratio.
  • Women In Sports: The Effect Of Female Athletes On The Brand Loyalty Of Sports Goods Consumers?
  • A Study On How Small And Medium Enterprises (SMEs) Can Support Sports Marketing.
  • The trending opportunities in sports marketing and how to make use of them.
  • The best way you can use to make use of wearable markets
  • Should seniors be permitted to participate in sports games?
  • How can intelligent sports chat boards help sports teams to strengthen their loyalty?
  • Should more women and children get into sports?

Marketing is one of the strings that hold the modern world together. Here are some international marketing topics that will dig deeper into global marketing and interest most readers.

  • Comparative Analysis Of International And Local Brands
  • How Companies Create Brand Awareness Via International Event Marketing.
  • How Manufacturers Can Market Their Products Internationally.
  • A Critical Acritical Of The Steps To Magnificent Multilingual Marketing Campaign.
  • A Study On How Businesses Can Be Successful At Localization.
  • How does globalization impact consumer behavior?
  • International brands vs. local brands, which one has an advantage?
  • How to create brand awareness through global event marketing.
  • Ways you can use to market your products on an international level.
  • How to utilize global event marketing when creating brand awareness.

Although most brands use content marketing, many are not good at it because it makes your business vulnerable. Marketers put their thoughts and ideas on the line hoping to see a good response. Here are some content marketing topics to help you study brands that got their content marketing right!

  • Why Coca-Cola’s “Share A Coke” Campaign Was A Huge Success.
  • A Study Of The Make-a-wish Batkid Campaign.
  • The Idea Behind Hootsuite’s Game Of Social Thrones Video.
  • How Velcro Made The Boring Fascinating.
  • How To Companies Like Okay Use Influence To Spread Powerful Messages.
  • Tips when creating content on Pinterest.
  • Guide on how to create content that your audience will want to share.
  • Five biggest graphic design mistakes that companies make when they are marketing their pieces.
  • Ways you can use to generate more leads and close sales using content marketing.
  • 10 steps to create a compelling marketing campaign.

Controversial marketing puts brands in the spotlight. These ads do pay off! Here are some controversial marketing topics for brands that made famous controversial marketing ads.

  • A Study On How Nike’s “Believe In Something” Ad Increased Their Stocks Prices.
  • Why Burger King’s “Whopper Neutrality” Got Millions Of Views.
  • Why Weight Watchers’ Partnership With DJ Khaled Increased Their Success.
  • Why Gillette’s “We Believe: The Best Men Can Be” Was A Controversial Ad.
  • How The Timing Of The Anheuser-Busch’s “Born The Hard Way” Ad Made It Controversial.
  • The truth about Google giving preferential treatment to big brands.
  • Is it true that social media affects SEO rankings?
  • TV ads and YouTube videos: which ones are more engaging?
  • Is the building of the email list an effective way to sell?
  • Will immersion technology through VR technology be accepted?

Digital marketing is rapidly growing, influencing millions of people across the world. Here are five digital marketing topics and digital marketing blog topics you should consider.

  • Search Engine Marketing: Critical Analysis Of Visual Keyword Tools.
  • Traditional Marketing Versus Digital Marketing: An Analytical Comparison.
  • ROI For Various Digital Marketing Strategies
  • Targeted Marketing: Facebook Analytics.
  • Coupon Code: Customer Preferences On These Promotional Activities.
  • What are the differences between paid search engines and organic search?
  • Tips that you can use to help you grow your paid ROAS.
  • Top 10 reasons you should follow your competitors on social media.
  • What are the dos and don’ts when you are using social media marketing?
  • Top SEO tactics that you should avoid.

Need to give a presentation on marketing? These five marketing presentation topics will enthrall your listeners!

  • How To Use The Blue Ocean Strategy
  • Fundamentals Of Marketing Management.
  • Digital And Social Media Marketing.
  • How To Effectively Manage Customer Service.
  • Essential Creative Thinking Skills All Marketing Managers Should Have.
  • What does in-house SEO entail?
  • What is the path to gaining and building your customers’ trust?
  • Which is better, brand awareness or ROI?
  • How to effectively personalize client’s communication
  • What are the best SEO strategies that increase site traffic?

Starting a business without a marketing plan could be suicidal. These marketing plan topics will help you preach the importance and place of marketing plans in the business world.

  • Why a Marketing Plan is a Crucial Aspect When Launching Your Business or Product.
  • Why you should have a strong marketing plan before launching your business.
  • How to build a tactical marketing plan
  • Marketing Strategy versus marketing plan: The differences.
  • Why do businesses lack proper marketing plans?
  • Ways you can use to build a tactical marketing plan
  • Is there a difference between a marketing plan and a marketing strategy?
  • What are the vital parts when you are writing a marketing plan?
  • What part does a marketing plan play in the success of a business or product launch?

Trends! Trends! Trends! Here are some trending marketing topics that almost everyone will find interesting!

  • The Era of Fake News: Why and How Marketing leaders should protect their brands.
  • How to Improve Your Martech Stack Effectiveness.
  • Why you should redesign your Websites to do what customers want.
  • Why we should pay attention to artificial intelligence.
  • What are the marketing strategies that airline companies in the US employ?
  • Why should you do a competitor analysis when creating a marketing strategy for your brand?
  • How do clients perceive businesses that use Facebook to market their business?
  • Is it possible for a business to grow simply by using Facebook marketing?
  • How to handle online marketing and deal with internet security.

Though there are several marketing strategies, they differ in the way that marketers employ them. If you are looking for interesting marketing strategies that you will use to impress your lecturer, here is a list of options to use.

  • What is the marketing strategy that is employed by the fashion industry?
  • Does gender have any impact on the family purchase decision?
  • Analyze how Apple was successful in global marketing.
  • Ways that companies differentiate their services based on social class.
  • Political campaign and brand marketing.
  • Is there a harmful impact of advertising on children?
  • What are the best marketing strategies for hotel businesses?
  • How do companies use smartphones to tap into the thinking of their clients?
  • Uber and Netflix: Compare the new market entry strategies used by these two companies.

Choosing a marketing topic idea for an essay can be overwhelming. However, to help you out, here are some ideas you can use to impress your lecturer.

  • What is the most effective form of marketing?
  • What form of marketing trends do you expect in the future?
  • What attributes can brands have that will help to increase brand loyalty?
  • Ways to rebuild trust in influencer marketing.
  • What causes a lack of personal branding, brand image, and professional reputation?
  • Is it possible for businesses to survive without marketing?
  • Top ten frustrating problems that are caused by inbound marketing.
  • A look at seven video content myths you must discard.
  • 20 social media campaign ideas for big brands.
  • Five effective ways you can use to increase traffic to your website.

So here we are! 120 marketing topics! Make your pick of the marketing topics you find workable or check out our business topics . Good luck with your work!

Leave a Reply Cancel reply

  • How It Works

233 Marketing Research Topics To Come Up With An Impressive Paper

Marketing Research Topics

Marketing is everywhere nowadays – from TV adverts to the pop-up ads that appear on our web browsers. No matter how much you may try to ignore it, marketing knocks still knocks at your door. Despite all these, however, many students still struggle to develop top-notch marketing research paper topics. You might say, how is that even possible? Well, my friend, let me bring it to your attention that there are hundreds, if not thousands, of post-graduate students struggling to find such writing ideas. But this where we draw the battle lines.

Marketing Topics For Research Paper: What You Need To Know

To be certain of a top grade in any field of study, you have to go the extra mile. Marketing is one of those flooded fields with stiff competition. Therefore, you have to come up with something fresh and original to convince your reader.

  • Create interest in the reader’s mind of a particular offering
  • Be precise and to the point
  • Not repeat what is already out there
  • Not offer the reader what is not there

Unlike any other topic, these are unique because they intend to sell a product or service to potential buyers. Thus, it would help if you handled it with a lot of care.

What To Avoid When Writing Marketing Paper Topics

Below are crucial points to consider for your marketing research topic:

  • Do not be too wordy
  • Avoid using words that are uncommon among the famous market
  • Beware of being sensational

When writing your research paper’s marketing topics, the end goal should be to sell the product and build a reputable brand for yourself. Explore these writing ideas for your inspiration:

Marketing Research Topics For College Students

  • Marketing strategies for integrating new products into segmented markets
  • The impact of coronavirus on marketing communication strategies
  • How can companies best advertise their products overseas?
  • Pitfalls to avoid when crafting marketing messages for children and other minors in the society
  • Factors that determine client satisfaction in new markets
  • Discuss the effectiveness of using discounts and loyalty cards in the marketing of products
  • The impact of using black Friday offers in the wake of the Black lives matter movement
  • Is it practical to contact clients via email subscriptions and newsletters?
  • The role of conducting marketing research before attempting to bring a new product on board
  • Define market segmentation and the essential pointers that segment various markets
  • Compare and contrast marketing strategies in developing countries versus developed countries
  • How do multinational companies carry out marketing as compared to local enterprises?
  • The role of technology in marketing: A case study of simulations and virtual reality
  • Evaluate the effectiveness of consumer education and awareness in marketing
  • How does the marketing of food items vary from other products in the market?
  • Discuss the effectiveness of various marketing channels and strategies
  • Emerging opportunities and challenges in the field of marketing
  • Modern tactics and paradigms used in business and consumer marketing
  • Why it is essential to understand the culture of a market before venturing into it
  • The role of academic papers of marketing in the business world

Professional List of Marketing Research Topics

  • How CSRs help companies to make inroads into communities
  • The impact of brand manipulation on the company’s reputation
  • The role of social media in marketing: A case study of Twitter marketing
  • How the fashion industry markets its product to potential clients
  • The impact of gender and stereotypes in creating marketing and promotional messages
  • How global marketing varies from local and national marketing strategies
  • The role of political campaigns in impacting marketing and sale of products
  • Techniques used by the gaming industry to attract teenagers and youths
  • Analyzing successful business enterprises: A case study of Apple industry
  • Adverse impacts of advertising alcoholic related products to children
  • What makes a brand stay in the market for years without losing its meaning?
  • Has technology replaced traditional marketing tools and strategies?
  • The role of smartphone advertising in reaching the digital natives and tech-savvies
  • The impact of radio and TV marketing on getting middle and working-class
  • Compare and contrast new market entry strategies versus traditional ones
  • How companies take advantage of impulsive or exorbitant buyers
  • Evaluate the effectiveness of in-store branding
  • Discuss the advertising strategies used by hotels and restaurants in attracting potential clients
  • The impact of social class on preparing marketing and promotional messages
  • How centralized marketing affects global brands and products

Sport Marketing Research Topics

  • The role of sports hubs in the management of sports organizations
  • Facilities and services that help save costs on sports
  • Sourcing of funding for sporting activities in developing countries
  • The part of the World Cup and Olympic games on marketing strategies and promotional messages
  • Marketing strategies that work best for football fans
  • The effect of sports celebrities on marketing and promotions
  • How effective is branding on sportswear as a marketing strategy?
  • Evaluate the effectiveness of Adidas advertising in the Olympic Games 2008 in China
  • The role of marketing and modern challenges in advertising decisions in the sports industry nowadays
  • Consumer buying behavior with brand loyalty and types of sports buying behavior.
  • Factors that cause people to buy certain sports products: A case of Nike
  • Explore the historical overview of the exciting development of Nike in providing athletes with equipment for their sports.
  • Analyze the interior structure of a sports company and how this affects its marketing strategies
  • Specific characteristics of companies that have excelled through sports branding and marketing
  • The impact of the orientation of sports heritage, performance, and style in marketing
  • Critically analyze the impact of using Chelsea as a brand name in product advertising
  • The production and replacement of goods and services: A case of sportswear
  • How sports brands operate effectively and competitively in international markets
  • Creating the relevant skills for sports advertising and branding
  • The impact of practical knowledge about innovative techniques of production in sports marketing

Best-Rated Research Papers Topics in Marketing

  • Evaluate the effectiveness of online shops as compared to the physical ones
  • How multinational companies compete in the markets by creating an international marketing orientation
  • Discuss how certain companies gain a competitive advantage in comparison to other companies
  • Analyze the importance of concentrating on the needs of consumers when composing marketing messages
  • The essence of feedback from clients in a marketing strategy
  • How have giant companies remained and strengthened their leading position in the European sports industry?
  • Discuss the underlying aspects of modern advertising
  • The effectiveness of poster advertising on bus stations before the launch of a product
  • Slogans’ role in marketing: A case study of Adidas’ saying: ‘Impossible is nothing.’
  • Evaluate the effectiveness of commercials with sports personalities: A case of David Beckham
  • How companies adapt cultural incidents and attention to individualistic attractions in marketing messages
  • Ways of determining the budget for a marketing campaign
  • Assess the workability of creating an innovative and creative marketing message
  • Discuss how companies strike a balance between making profits and effective marketing strategies
  • Should modern marketing messages be informative or persuasive?
  • The impact of comparative marketing messages on the behavior of a product in the market
  • Why an evaluation of the company’s strength and weaknesses is essential in developing its marketing plan
  • The role of integrated marketing information of an organization on its marketing plans
  • How to discover management trends in market segments
  • Why companies need to build units for marketing information that are concerned with trends and developments within the marketplace

Research Topics in Real Estate Marketing

  • Why finance is a critical consideration in real estate marketing
  • Reasons for the fluctuating financial system in real estate
  • The impact of coronavirus and recession on the real estate industry
  • Is the curriculum on real estate marketing effective in producing talented minds?
  • The effects of property finance marketing on the modern society
  • The role of business investors in helping people own homes
  • Owning a Home and the Effect of Credit Unions
  • Challenges and benefits of mortgages and loans on the real estate industry
  • Explain how real estate companies can cope with business financial loans
  • Give a detailed analysis of potential customers in real estate marketing messages
  • Discuss the various property financing versions in the USA
  • Evaluate the importance of studying Geography and finance in real estate marketing
  • Discuss the slow rate of growth of real estate industries in developing countries
  • Why have real estate marketing messages been greeted with a cold shoulder?
  • Discuss the unexploited possibilities and opportunities in rural areas
  • How to maintain equity and still control debt funding in real estate industries
  • The role of investors together with institutional traders in managing the real-estate companies
  • Technologies advances in real estate that are transforming the industry
  • How the fiscal sector is affecting property market developments
  • Assess how real estate companies are coping with the changing market demands

Sample Marketing Research Project Ideas

  • Distinguish between brand loyalty as a behavior and as an attitude in marketing
  • The importance of rankings concerning the popularity of brands
  • Discuss marketing strategies that create a higher self-confidence in buying decisions
  • Analyze the higher level of risk in purchasing decisions
  • Why some customers are more store loyal than others
  • The role of global brands in creating a marketing ecosystem
  • Discuss the history of world commerce and how marketing strategies have evolved over time
  • How has the internationalization of finance and business affected marketing?
  • The importance of geographical extension among marketers
  • Why do customers pay keen attention to the price of products
  • The role of mass production in determining the marketing strategies
  • How to balance between demand and supply when creating marketing messages
  • How to create a suitable image for a brand, product, or service
  • The impact of global brands communicating in worldwide sports events
  • A primary investigation of what motivates people to buy certain products over others
  • How virtual communities help marketers communicate their messages
  • An exploration of using cinematic media to promote food products
  • The impact of personal styles and preferences on marketing messages
  • What effect do personal statements from celebrities have on marketing strategies?
  • An analysis of sponsorship based on marketing

High-Quality Marketing Thesis Topics

  • The implications of social media marketing on cost and speed of delivery
  • An investigation of the relationship between marketing messages and customer emotions
  • Examine the relationship sources of income and buying behaviors
  • Research into the causes of the decline of newspaper advertising
  • Are marketing messages overrated?
  • The impact of brand ambassadors on user-generated branding programs
  • Explore the effects of integrating relationship marketing strategies
  • Effects of increased commercialization
  • How often should a promotional notice be posted in a day?
  • Do global warming and its consequences have anything to do with marketing?
  • How to create an emotional appeal in marketing messages
  • Analysis of strategic success factors in the internalization of marketing messages
  • The impact of repetitive advertising upon consumers
  • International business management strategies that work well for start-ups
  • The effect of marketing messages on the physically disabled
  • Evaluate how marketing messages have been used to spread sexual messages
  • Discuss the legal and ethical implications of marketing
  • How to craft compelling marketing messages that do not discriminate against race
  • What causes the relevant authorities to ban particular marketing messages?
  • The impact of creating controversial sports messages

Motivating Marketing Research Questions

  • Opportunities and threats to marketing products and services overseas
  • How long have you been a customer, and what has kept you going back?
  • How can companies attract their target audience more often?
  • Factors that necessitate one company to stand out from another
  • How to improve your product and service delivery
  • Practical ways of better serving your clients
  • Discuss how big is your potential market
  • Will this market segment grow or shrink in the future?
  • What other products and services out there are similar to the ones we are offering?
  • Who are our top competitors, and what are they doing differently from us?
  • What portion of the market share do our competitors own?
  • What part is available for you to own or take?
  • What is the educational level of the people you are writing the promotional message to?
  • What is the household income of your potential market?
  • What is the impact of the household size on the kind of marketing strategy to compose?
  • What are the hobbies and interests of your potential clientele?
  • What are the most significant challenges you are likely to encounter when marketing?
  • What is your preference when it comes to making purchases?
  • What determines the shop or boutique where you buy your products?
  • How will the product fit the needs of the potential clients?

Must-Have Marketing Research Topics For College Students

  • Latest marketing strategies in the light of the changing mobile customer experience
  • How country relations impact the marketing communication messages used at the cross-border level
  • The new way to boost sales through conversational strategies
  • The impact of marketing conferences and conventions on the practice
  • Why most companies slash marketing budgets at the expense of profits
  • The role of marketing automation in reaching out to more clients
  • The importance of social networking in developing contacts for marketing
  • Discuss the effectiveness of content marketing for the entertainment industry
  • The essence of tag lines in creating memorable marketing messages
  • Why should a company have customer evangelists?
  • How to incorporate value prepositions in marketing messages
  • The impact of marketing messages on millennial and Generation X
  • How companies are using blogs and YouTube to market their products
  • Discuss the effectiveness of online marketing among the youth
  • Should nonprofit organizations prepare marketing messages?
  • The importance of web analytics in determining the performance of a marketing message
  • Do companies follow procedure when it comes to permission email marketing?
  • Explore the various challenges of email campaigns
  • Discuss the effectiveness of word-of-mouth marketing strategy
  • Why the voice of the consumer is necessary for a marketing campaign

Hot Topics in Marketing

  • Analyze the developments made in B2B marketing
  • Discuss the qualities of a top-notch advertisement copy
  • What is the importance of benchmarking in business marketing?
  • The role of brand management in keeping it afloat
  • Discuss the effectiveness of corporate blogging
  • Evaluate marketing strategies that consider customer engagement
  • How to retain customer through marketing campaigns
  • How to market products amid economic crisis
  • The impact of 5G on high-tech marketing
  • How does hiring outside resources affect marketing?
  • The essence of keywords in online marketing
  • The rise of personal branding on Instagram and YouTube
  • How to collaborate marketing operations in different localities
  • Analyzing the consumer buying behavior of apple laptops
  • The impact of family orientation on the consumer behavior
  • Features that clients look for when purchasing online products
  • Why companies should understand customer perceptions of their products
  • Discuss the relationship between corporate social responsibility and sales
  • Evaluate the acceptance of direct marketing from people
  • The impact of click baits on marketing strategies: Are they ethical?

Marketing Class Project Ideas

  • The impact of sentiments from brand ambassadors on the performance of products
  • Consider the behavior of consumer purchases online and offline
  • What makes a person refer his/her to a particular product?
  • Why products go viral
  • The emotional value of marketing messages
  • Significance of a cashless society
  • Augmented reality and marketing
  • Understanding car buyers
  • How humor affects advertising
  • Triggers to impulsive buying behavior
  • Customer satisfaction among young adults
  • Male and female marketing techniques
  • Impact of customer perceptions
  • Political marketing in the USA
  • Brand management
  • Market targeting
  • Market forecasting
  • Purchasing management
  • Product positioning
  • Nonprofit marketing

Digital Marketing Research Topics

  • Social media marketing
  • Telemarketing
  • Smartphones and relationship marketing
  • Pitfalls of e-marketing
  • Marketing timing across social media platforms
  • Digital market segments
  • Customer privacy
  • Confidentiality
  • Black Fridays
  • Snapchat marketing
  • Virtual reality technology

We hope that the over 200 marketing topics were able to meet your needs. If not, we offer affordable thesis help online for college students. Try it today and get to enjoy cheap but quality thesis help!

leadership topics

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Comment * Error message

Name * Error message

Email * Error message

Save my name, email, and website in this browser for the next time I comment.

As Putin continues killing civilians, bombing kindergartens, and threatening WWIII, Ukraine fights for the world's peaceful future.

Ukraine Live Updates

Ask a question from expert

130+ Marketing Research Topics for Marketing Students

marketing-research-topics-for-marketing-students

Before, listing the 130+ marketing research topics, you should first know about marketing, marketing research, how to write a research paper on marketing, and w hat are some of the most important considerations in choosing a research topic. And, if you are already known to or aware of all these things, then you can jump to the topics lists in order to choose the best marketing research topics. Let's go step by step:

What is Marketing?

Marketing involves all those activities that have been undertaken by the company to promote and endorse the products they have made to sell and to extend the reach of their products to a great number of people or consumers. Marketing is done by business professionals in order to attain the attention of potential consumers of their products.

Marketing can be done both physically and digitally, which means you can advertise and endorse your product easily, in both offline and online modes. Physical marketing refers to traditional marketing in which you connect to potential consumers and tell them about your products through, radio, mail, television, etc.

Whereas, digital marketing is the pro method of marketing that involves connecting with the consumers without putting so much effort, the process of digital marketing involves some effortless tools which allow you to engage with the consumers easier and more effectively, those such tools are, e-mail, social media, affiliate marketing, and content marketing like SEO and SMO.

What is Market Research?

Market research is the process of calculating and understanding the feasibility of a new service or product through research conducted directly with potential customers. Market research allows a firm to explore and find out the target market and get opinions and feedback from consumers about their interest in the products or services. Analysis of Market research is basically a process of searching the market to get the conducive area or place, potential consumers, and the adaptability of their product in the market. The role of market research is to find out the target audience.

How to Write a Research Paper on Marketing?

A research paper is a document in which you explain what you have learned after exploring a particular topic so far. A research paper is written after deep and prolonged research on a topic.

While  writing a research paper you mention at each end everything you have found till now. You mention the sources that have been used and propose all the pieces of evidence collected by you but interpret all the collected information in your own words and then write down a research paper. 

Writing a research paper on marketing is not an easy task, because the steps that have to be followed, becomes more difficult to follow while writing a research paper, particularly about marketing. Marketing is a vast field to wind up in a single document, and there is a plethora of information available about the market, which is hard to be compiled in a single document.

So, to avoid this hectic situation one has to be very particular about choosing a topic. Choosing a good topic will lead you to write a good research paper on marketing.

What Are Some of the Most Important Considerations in Choosing a Research Topic? 

The selection of the research topic is one of the most important considerations of every research. A research topic forms the basis for all the efforts a researcher puts into the research. When you are selecting a research topic there are several considerations that will help you slick down your thoughts and formulate a manageable and interesting research document.

There are a few points that have to be considered while writing a research paper:

  • Specify and narrow down your research topic:

Doesn't matter how easy your marketing research topic is, it has to be specified. To make your specified topic manageable, narrow it down, which means breaking down the topic into various sub-topics and highlighting the important keywords to grab the focus of the reader on those words that will ignite a reader to read further.

  • Always consider a significant topic to write about:

A marketing research topic chosen by you should be significant and worth researching. Because the significant topic will provide you a chance to collect good and significant information and real-time data that will be readable for a number of people of different age groups and classes.

  • Choose a contemporary topic:

Avoid choosing an old-school marketing research topic that is outed and has already been chosen by so many people. Remember you are writing a research paper which means you first have to research and then write. But topics that have already been taken up can not provide you with a scope of research . So in order to grab the attention of the readers bring a new topic that is bizarre and interesting for the readers.

  • Choose a topic that provokes curiosity in you: 

The topic should be significant as well as interesting at the same time because you can perform research on the topic only if it is interesting and can generate curiosity in you. An interesting topic always allows you to do hard work and research more. Remember an interesting topic written in an interesting way can be regarded as a Magna Carta. So, the marketing research topics should be chosen wisely.

List of 60 Unique Marketing Research Topics for Marketing Students:

What is Digital Marketing?

  • What Are the Components of Digital Marketing?
  • How to Promote and Sell Services More Effectively to the Consumers?
  • What is Traditional Marketing?
  • What Are the Activities Involved in the Traditional Marketing
  • Techniques Involved in Marketing.
  • What is the Difference Between Digital Marketing and Traditional Marketing?
  • How to Identify the Ideal Customers?
  • How to Recognize the Potential Customer/consumer?
  • What Are the Four Ps of Marketing?
  • What Are the Marketing Strategies?
  • What Are the Types of Marketing Strategies?
  • Direct and Indirect Marketing
  • What Do You Mean by Guerilla Marketing?
  • Write Your Views on Electronic Marketing.
  • What Are the Effects of Event Marketing?
  • Print Marketing is Still Valuable.
  • Outdoor Marketing and Its Significance.
  • Search Engine Marketing is the Contemporary Marketing Technique.
  • Email Marketing Skills.
  • Social Media Marketing and Its Output.
  • Affiliate Marketing and Third-party Marketing.
  • Content Marketing and Copywriting Are the Pro-marketing Techniques.
  • Benefits of Strategic Marketing: Audience Generation, Inward Education, Outward Education, Brand Creation, Long-lasting, Financial Performance.
  • What Are the Various Limitations of Marketing?
  • What is the Basic Purpose of Marketing?
  • Analyze the Results of the Marketing and Strategic Marketing.
  • Why is Marketing So Important?
  • Risks Involved in Marketing?
  • Cons of Marketing: Oversaturation, Devaluation, No Guaranteed Success, Customer Bias, Cost, Economy Dependent.
  • How Does Marketing Research Find Information?
  • What is Paid Market Research?
  • Are Brand Awareness and Repeat Purchases Relatable?
  • Suggest Some Components That Help in Improving Brand Performance and Awareness.
  • Best Social Media Marketing Strategies to Engage Consumers.
  • Can a Startup Survive Without Online Marketing?
  • How Online Marketing Helped Brands Survive in a Pandemic.
  • What Is Ppc Marketing?
  • Google or Amazon Ppc Marketing. What to Choose?
  • Social Media Helps in Making the Image of the Brand.
  • Competition Amongst the Brands on Social Media.
  • The Role of Social Media in Making and Destroying a Brand’s Reputation.
  • Social Media Marketing is Influenced by the Sales of a Product.
  • What Could Be the Psychology of Sports Marketing?
  • Engaging Fans by Making Sports Groups on Social Media.
  • Sports Personalities Promote Brands and Uplift the Image of That Very Brand. Comment.
  • Famous Sports Person's Image is Dependent Upon Social Media.
  • Athlete Brand Collaboration.
  • Sports Person Connects a Global Audience With the Brand They Are Endorsing.
  • Online Games Give a Pedestal to Marketing.
  • Sporting Events Are a Great Place to Endorse the Brand.
  • Video Versus Image Marketing.
  • Real Estate Rivals Can Be Outrun With the Help of Social Media Marketing.
  • Animated Videos for Marketing.
  • Digital Storytelling is an Interesting Way of Marketing.
  • What Are the Professional Instruments for Digital Marketing?
  • Seo and Digital Marketing an Effective Collaboration.
  • Use an Influencer for Paid Promotions.
  • Marketing Should Establish a Soothing Customer Relationship.
  • Social Media Allows You to Recognize Customer Behavior.

Top 50+ Hot Marketing Research Topics for Marketing Students

Factors That Can Drive Convergence and Divergence.

  • Components of Competitive Marketing Strategy.
  • Does Product Packaging Engage More Customers?
  • How to Price and Position Products/services for Effective Marketing.
  • Product Designing and Its Impact on Marketing.
  • What Are B2b and B2c Marketing?
  • The Main Differences and Similarities Between B2c and B2b Marketing.
  • Best Practices in B2b and B2c Marketing.
  • What Are the Various Social Media Platforms to You Use B2b and B2c Sales Tactics?
  • Guest Blogging, a New Concept in the Field of Marketing.
  • What Are the Campaigns That Should Run on Social Media for a Particular Brand or Product?
  • A Good Marketing Strategy Could Repair the Bad Reputation of a Brand. Explain.
  • Examining the Effects of Product Descriptions, Reviews, and Ratings Before Launching a Similar but Updated Version of the Product.
  • Good Campaigning Can Buy Good Equity.
  • Identifying the Most Important Factors That Contribute to Customers Switching to Another Brand for the Same Product.
  • Discuss Language as a Barrier to Efficient Online Marketing Campaigns for Branded as Well as Local Products.
  • Culture Can Influence Marketing?
  • Branding is a Vital Instrument for the Growth of the Company.
  • In Marketing, Customer Retention Rate Depends Upon Customer Satisfaction.
  • What is the Best Marketing Strategy for Startups?
  • Analyzing the Roi of Most Commonly Used Digital Marketing Strategies.
  • What is the Best Digital Marketing Strategy for a New Product Launch?
  • The Role of Email Marketing in Generating Leads.
  • How Content is Used for Marketing.
  • What Are the Few Tools to Promote Content?
  • What is the Role of Micro-content in Content Marketing Campaigns?
  • What Are the Inconsistencies in Communication of Products or Services Values?
  • What Are the Various Factors That May Affect Your Marketing Research Plan?
  • Tracking the Marketing History of a Potential Customer May Bring More Opportunities in New Marketing.
  • Marketing and Sales Departments Should Be Inter-connected Give Reasons With Suitable Examples.
  • Marketing Research Can Boost the Marketing of a Company and Can Bring Potential Customers to the Company. Explain.
  • The Defined Segment of the Market Help in Getting More Targeted Consumers.
  • How Digital Marketing is Cheaper Than Traditional Marketing?
  • Digital Marketing is Smart to Work; While Traditional Marketing is Hard Work.
  • What is Social Media Marketing and Key Elements of Smm?
  • What is the Difference Between Community Management and Social Media Marketing?
  • Data That Exists on Social Media Can Be Used as a Good Marketing Tool.
  • What Are the Data-driven Social Media Marketing Tactics?
  • Advantages and Disadvantages of SMM.
  • By Analyzing the Choice of Modern Consumers You Can Actually Improvise Your Product to Increase Its Demand and Sales in the Future.
  • Trendy Shopping Keyword Should Be Used While Endorsing the Product. Why?
  • Obscurity of Various Similar Products in Different Brands.
  • How to Calculate the Purchase Intention?
  • What Are the Components of Social Media Marketing?
  • What is the Pattern of Purchase Decisions of Generation Z and Y: Draw a Comparison.
  • How to Improve Marketing to Drive Innovation.
  • What Are the Characteristics of a Good Brand?
  • What Creates the Loyalty of Customers Towards a Particular Brand?
  • How Strategic Marketing Can Bring Potential Customers?
  • Examining the Effects of Product Descriptions, Reviews, and Ratings on Purchase Decision and How They All Can Bring Leads for the Marketing.
  • Sales Performance Can Affect the Consumer.

Top 20 Mix Marketing Research Topics for Marketing Students

How the Customer Gets Influenced and Moved to Buy a Product of a Particular Brand. What Are the Things Required to Influence a Customer?

  • How Can Guest Blogs Bring New Customers to the Website?
  • What Are the Rules for Writing a Guest Post?
  • Guest Post is the Form of Indirect Marketing.
  • The Most Important Technologies Used to Improve the Customer Online Decision-Making Process.
  • Online Shopping is a Boon for Both Sellers and Buyers.
  • Online Business and Marketing.
  • Virtual and Augmented Reality in E-commerce?
  • Who is Responsible to Make Good Marketing Strategies for a Corporate?
  • Is Running Advertisements on Television or Radio Still Effective?
  • Is the Newspaper Readable by the Majority of People in a Country?
  • Are the Newspaper Advertisements Effective or Not?
  • Experience With the Brand of a Particular Person Can Affect the Incoming of New Customers?
  • How to Price and Position Products or Services for Good and Effective Marketing?
  • The Symbols of the Brand Also Affect the Sales of the Brand.
  • How to Identify the Most Important Factors That Contribute to Customers Switching to Another Brand.
  • Class Wise Detailing of Product and Its Cost.
  • Email Marketing is the Cheapest Mode of Marketing.
  • How to Face Rivals on Social Media Platforms.
  • Is Social Media Marketing Giving Space to Fake Companies and Brands?

Related blogs:

  • Top 140+ Research Topics for Journalism Students
  • 120 Hot Research Topics for Nursing Students
  • Top 50+ Research Topics for High School Students in 2022
  • A Thorough Analysis of Market Research
  • Research for Psychology and Personality Disorder
  • Mental Health Research Topics for Students in 2022
  • 4 Tips on How to Find Homework Answers Quickly
  • How to Write Different Types of Research Paper ?

red hair girl with books in hand

Business Management

Writing & Compare Documents

Computer Science

Teaching and Learning

Personal Development

Research Topics

Recruitment

NVQ Level 3 Diploma in health & social care

Digital Marketing

Assignment Writing

International

Speech Topics

Travel And Lifestyle

Project Proposals

Your Feedback matters

ct-logo

150+ Amazing Research Topics On Marketing

In today’s blog, we will discuss research topics on marketing. Marketing covers many areas. Some possible research topics in marketing include how buyers behave, pricing plans, social media marketing, marketing data analysis, marketing automation, search engine optimization, content marketing, viral marketing, and more. 

With the growth of digital marketing and e-commerce, new developments and trends that can be researched are always coming up. When picking a specific topic, consider what marketing methods interest you, what areas need more academic exploration, and what might help marketing professionals. 

Marketing is constantly changing, so there are endless possibilities for research that can provide new insights. A well-chosen marketing research topic can add valuable knowledge for schools and businesses. Let’s dive in to learn research topics on marketing. 

Importance Of Research In Marketing

Table of Contents

Research is fundamental in marketing. It helps companies understand customers better. Research shows who buy products, what influences them to buy, and how much they will pay. It provides data on what marketing strategies work best. Research identifies trends and changes in the market. 

It can reveal how customers use products and what problems they have. All this information guides marketing decisions. With research, companies can create better products that customers want. They can set the right prices. Research assists with advertising to reach the target audience. It helps decide which marketing channels to use, like social media or TV. 

Overall, quality research reduces risk and improves results. Research gives companies valuable insights so marketing is more effective. It makes sure money is not wasted on marketing that does not work. Research allows businesses to keep up with competitors, too. So, research is precious for good marketing.

Emerging Trends in Marketing Research

Here are some critical emerging trends in marketing research:

Increased use of AI and machine learning 

AI and ML are used more in marketing research for sentiment analysis, predictive analytics, and personalization. These technologies allow for faster insights and more comprehensive data analysis.

Growth of Big Data 

With the massive amounts of data available from social media, mobile devices, etc., marketing researchers have access to rich consumer insights. Tools to analyze this data are becoming more sophisticated.

Neuromarketing 

Researchers study brain activity and biometrics to understand consumer decision-making and emotions better. Neuromarketing provides insights into subconscious responses to marketing.

Mobile and geo-location research 

Mobile devices provide data on location-based behaviors and app usage habits. Geo-fencing, beacons, and other mobile tech allow more targeted, contextual research.

Increased use of passive data collection 

Technologies like eye tracking, emotion AI, and digital trace data enable more passive data collection vs relying on surveys and focus groups. This provides naturalistic insights.

Rise of virtual reality 

VR is used more in marketing research to assess consumer reactions to prototypes, shopping environments, etc. VR provides immersive consumer experiences.

Growth of qualitative research

There is renewed interest in qualitative methods like ethnography and shopper studies better to understand the consumer journey and complex decision drivers.

Focus on single-person data 

Market researchers are increasingly interested in gaining insights at the individual consumer level vs relying on segment averages.

150+ Research Topics On Marketing

Here are 150+ research topics on marketing categorized into different areas:

Consumer Behavior

  • The effect of social media on client buying behavior.
  • Cross-cultural differences in consumer decision-making.
  • Psychological factors influencing consumer purchasing decisions.
  • The role of emotions in consumer behavior.
  • Consumer response to personalized marketing strategies.
  • Brand loyalty vs. price sensitivity: A comparative analysis.
  • The influence of word-of-mouth marketing on consumer perceptions.
  • Gender differences in consumer shopping preferences.
  • Impulse buying behavior in different demographic segments.
  • The effect of product packaging on consumer perceptions.

Digital Marketing

  • The effectiveness of influencer marketing on brand awareness.
  • The role of artificial intelligence in personalized marketing.
  • Strategies for optimizing email marketing campaigns.
  • The influence of user-generated content on brand engagement.
  • Search engine optimization (SEO) trends and strategy.
  • Analyzing the effectiveness of video marketing on social media platforms.
  • Mobile marketing: Opportunities and challenges.
  • The benefit of virtual reality in experiential marketing.
  • Content marketing: Trends and best practices.
  • The effectiveness of gamification in digital marketing campaigns.

Marketing Strategy

  • Developing a sustainable competitive advantage through branding.
  • Market segmentation strategies for niche markets.
  • The role of innovation in shaping marketing strategies.
  • International marketing strategies for entering new markets.
  • Building customer relationships through relationship marketing.
  • Pricing strategies in competitive markets.
  • Marketing strategies for startups: Lessons from successful ventures.
  • The impact of globalization on marketing strategies.
  • Sustainable marketing: Balancing profit with social responsibility.
  • Strategic alliances and partnerships in marketing.

Advertising and Promotion

  • The effectiveness of celebrity endorsements in advertising.
  • Analyzing the role of humor in advertising campaigns.
  • Cross-media advertising: Integrating traditional and digital channels.
  • The impact of product placement in movies & TV shows.
  • Cultural considerations in global advertising campaigns.
  • Public relations strategies for managing brand reputation.
  • Analyzing the effectiveness of guerrilla marketing tactics.
  • Ethical considerations in advertising: Balancing creativity and responsibility.
  • The use of storytelling in advertising and brand communication.
  • Neuromarketing: Understanding consumer responses to advertising stimuli.

Marketing Analytics

  • Predictive analytics in marketing: Forecasting consumer behavior.
  • Big data analytics for customer segmentation.
  • Exploring social media metrics to measure campaign effectiveness.
  • Customer lifetime value (CLV) analysis and its implications for marketing strategies.
  • Marketing attribution modeling: Determining the impact of marketing channels.
  • Sentiment analysis in social media marketing.
  • A/B testing methodologies for optimizing marketing campaigns.
  • Real-time marketing analytics: Leveraging data for immediate insights.
  • Customer journey mapping: Understanding the way to purchase.
  • The function of machine learning in marketing analytics.

Brand Management

  • Brand equity measurement: Metrics and methodologies.
  • Building a solid brand essence: Strategies and best practices.
  • The brand extensions impact parent brand equity.
  • Rebranding strategies: When and how to reposition a brand.
  • Brand storytelling: Creating narratives that resonate with consumers.
  • Brand authenticity in the age of social media.
  • Co-branding strategies and their impact on brand perception.
  • Brand licensing: Opportunities and risks for brand owners.
  • Brand communities: Engaging consumers through shared values.
  • Crisis management in brand communication.

Retail Marketing

  • The impact of online reviews on customer purchase decisions.
  • Omnichannel retailing: Integrating online and offline channels.
  • Retail atmospherics and its effect on consumer behavior.
  • Personalization strategies in retail marketing.
  • Analyzing the role of loyalty programs in retailing.
  • Pop-up stores: Strategies for temporary retail experiences.
  • Retail merchandising techniques for maximizing sales.
  • The future of brick-and-mortar retail in the digital age.
  • Retail supply chain management: Enhancing efficiency and responsiveness.
  • Retail pricing strategies: Markdown optimization and dynamic pricing.

Services Marketing

  • Managing service quality in the hospitality industry.
  • Service recovery strategies: Turning customer complaints into opportunities.
  • The role of technology in enhancing service experiences.
  • Service blueprinting: Mapping the customer journey in service industries.
  • Branding strategies for service-based businesses.
  • Relationship marketing in service industries.
  • Customer co-creation in service innovation.
  • Pricing strategies for service offerings.
  • Service customization vs. standardization: Finding the right balance.
  • Customer experience management in service industries.

International Marketing

  • Standardization vs. adaptation: Global marketing strategies.
  • Cultural considerations in international marketing campaigns.
  • Market entry strategies for emerging markets.
  • International branding strategies: Local vs. global brand positioning.
  • Managing cultural diversity in global marketing teams.
  • Export marketing strategies for small and medium-sized enterprises (SMEs).
  • The impact of political and economic factors on international marketing.
  • Global consumer trends and their implications for marketing strategies.
  • Country-of-origin effects on consumer perceptions and behavior.
  • Ethical challenges in international marketing: Navigating cultural differences.

Green Marketing

  • Consumer attitudes towards eco-friendly products.
  • Sustainable packaging solutions: Balancing environmental concerns and practicality.
  • The role of green advertising in promoting sustainable products.
  • Corporate social responsibility (CSR) and its effect on brand perception.
  • Greenwashing: Identifying deceptive environmental claims in marketing.
  • Green product innovation and its market acceptance.
  • Strategies for promoting recycling and waste reduction through marketing.
  • Client willingness to pay a premium for eco-friendly products.
  • The influence of environmental activism on consumer behavior.
  • Carbon footprint labeling: Communicating environmental impact to consumers.

Marketing Ethics

  • Ethical considerations in target marketing to vulnerable populations.
  • Deceptive advertising practices: Regulatory challenges and consumer protection.
  • The ethics of data collection and consumer privacy in marketing.
  • Ethical issues in influencer marketing: Transparency and authenticity.
  • Corporate social responsibility (CSR) reporting: Transparency vs. greenwashing.
  • Ethical considerations in pricing strategies: Price discrimination and fairness.
  • Ethical implications of neuromarketing research and applications.
  • Marketing to children: Balancing commercial interests with child welfare.
  • Ethical considerations in cause-related marketing campaigns.
  • The role of industry self-regulation in promoting ethical marketing practices.

Marketing in Emerging Industries

  • Marketing strategies for the cannabis industry.
  • The rise of esports: Marketing opportunities in the gaming industry.
  • Marketing strategies for the renewable energy sector.
  • Health and wellness marketing: Opportunities and challenges.
  • Marketing implications of the sharing economy.
  • The future of food delivery services: Marketing trends and strategies.
  • Marketing sustainable fashion: Communicating ethical and environmental values.
  • Smart home technology: Marketing to connected consumers.
  • Personal finance apps: Marketing to millennials and Gen Z.
  • Marketing autonomous vehicles: Shaping consumer perceptions and adoption.

Social Media Marketing

  • Social media influencer marketing: Strategies for engagement and measurement.
  • Social media listening: Leveraging consumer insights for marketing strategies.
  • Social commerce: Integrating e-commerce with social media platforms.
  • Social media crisis management: Strategies for mitigating reputational damage.
  • The role of social media in CRM (Customer Relationship Management).
  • Social media advertising effectiveness: Metrics and measurement.
  • User-generated content: Harnessing consumer creativity for marketing.
  • The effect of social media algorithms on organic reach.
  • Social media trends and their implications for marketing strategies.
  • Influencer authenticity: Building genuine connections with audiences.

Marketing Communications

  • Integrated marketing communications (IMC) strategies for brand consistency.
  • Storytelling in marketing communications: Crafting compelling narratives.
  • The role of visual content in marketing communication.
  • Neuromarketing insights into effective communication strategies.
  • Crisis communication strategies for managing brand reputation.
  • The impact of cultural context on marketing communications.
  • Multilingual marketing communications: Strategies for global brands.
  • Content localization vs. globalization: Finding the right balance.
  • The role of humor in advertising and brand communication.
  • Ethical considerations in marketing communications: Truthfulness and transparency.

Marketing for Nonprofit Organizations

  • Fundraising strategies for nonprofit organizations.
  • Cause-related marketing for social impact.
  • Branding strategies for nonprofit organizations.
  • Marketing communications for donor engagement.
  • The major role of social media in nonprofit marketing.
  • Volunteer recruitment and retention strategies.
  • Corporate partnerships for nonprofit fundraising.
  • Measuring the impact of nonprofit marketing campaigns.
  • Ethical considerations in nonprofit marketing practices.
  • Marketing strategies for advocacy and awareness campaigns.

Marketing Education and Training

  • Pedagogical approaches in teaching marketing courses.
  • The role of experiential learning in marketing education.
  • Integrating technology into marketing curriculum.
  • Industry-academia collaboration in marketing education.
  • Teaching ethical considerations in marketing practices.
  • Case studies in marketing: Real-world applications and analysis.
  • The future of marketing education: Trends and challenges.
  • Assessing student learning outcomes in marketing courses.
  • Cross-cultural perspectives in marketing education.
  • Professional development for marketing educators.

These research topics on marketing cover a wide range of areas within the field and can serve as a starting point for further research or thesis development.

How To Choose The Right Research Topics On Marketing

Here are some tips for choosing good research topics on marketing:

  • Pick a specific marketing area to focus on – marketing is an expansive field, so narrow your research to a particular topic like social media, content and email marketing, etc. This will help you dive deeper into that sub-field.
  • Look at current trends and developments – explore the hot topics in that marketing niche. Researching current issues can make your work more relevant.
  • Consider interesting controversies or debates – marketing lends itself well to debatable questions. You could explore topics like whether influencer marketing is ethical or the pros and cons of personalized ads.
  • Consider practical applications – choose a proper topic for current marketers rather than just theoretical concepts. Research that helps solve real-world problems is more meaningful.
  • Review academic marketing journals for ideas – skim through respected journals like the Journal of Marketing, Journal of Consumer Research , etc., to find gaps in the research.
  • Align topics with your interests and expertise – pick a genuinely curious topic. Your enthusiasm will show in your work. Play to your strengths as well.
  • Talk to your professor – your professor may have recommendations based on their expertise & understanding of what topics need more research.
  • Ensure enough academic sources exist – investigate first to find enough peer-reviewed sources on your chosen topic to support your work.

The most important thing is choosing marketing research topics that are timely, relevant, interesting, and novel. With a focused topic that excites you, your marketing research is off to a great start!

Marketing is a dynamic field with many areas to explore. As this post shows, there are countless research topics on marketing, ranging from consumer behavior to branding to digital marketing and more. When selecting your research focus, choose a specific, relevant topic aligned with current trends and interests. 

Look for issues with practical applications and real-world implications. With a well-chosen marketing research topic, you can provide valuable insights to advance marketing theory and help businesses succeed. The possibilities for meaningful research in this far-reaching discipline are endless.

Similar Articles

How To Improve Grade

Top 19 Tips & Tricks On How To Improve Grades?

Do you want to improve your grades? If yes, then don’t worry! In this blog, I have provided 19 tips…

How To Study For Final Exam

How To Study For Final Exam – 12 Proven Tips You Must Know

How To Study For Final Exam? Studying for the final exam is very important for academic success because they test…

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed .

logo

170 Unique Marketing Research Topics and Ideas

Table of Contents

Are you a marketing student looking for unique ideas to prepare your research paper? If yes, then you are at the right spot. Basically, marketing is a wide subject that predominantly deals with the various strategies and activities that can be performed to promote the products and services to the target customers and increase profit. Especially, for writing your marketing research paper, you can choose to write on topics related to marketing issues, planning, digital marketing, promotional activities, and so on. In case, you have no idea what topic to pick, take a look at the list of 150+ innovative marketing research topics and ideas suggested in this blog and select the one that matches your requirements. Also, from here, learn how to pick a good topic and draft an outstanding marketing research paper.

Marketing Research Paper Topic Selection

Accordingly, any marketing research topics you choose, might convince your audience and drive their interest in your work.

  • Firstly, you might want to understand your marketing objectives as well as develop a powerful foundation. Also, you might select a marketing company, and based on its objectives and requirements, you might choose your research topic.
  • Secondly, you make use of your analytical thinking to understand your audience’s interest area. For instance, you might choose a successful product in the market or twist an old product to do your assignment.
  • Thirdly, you might consider questioning your audience because your audience is using your products. Since your audience is using your products firsthand, you might ask them about the product type they need or demand.
  • Lastly, a product audit is another alternative that you might consider while choosing your marketing research topics. Perhaps, you might select marketing research topics that are very narrow or very broad, depending on your industry’s position.

Marketing Research Topics

Marketing Research Paper Writing

Of course, a marketing dissertation is not similar to an essay, hence you might not endlessly drift on it. Also, you need evidence to claim your key arguments as well as ensure to have examples and references to back your claim. However, this is possible only if you conduct comprehensive research on the subject through the Internet. Besides internet has extensive information for you to explore, yet you might ensure to acknowledge sufficient data before starting your thesis. Furthermore, you might prepare a draft and show it to your professor, obtaining their green signal. Thus, you might ensure that your work is on the right track and get the chance to improve your mistakes.

List of Marketing Research Topics and Ideas

To make the topic selection easier for you, here we have shared 150+ interesting research ideas and topics on different types of marketing. Check the entire list and pick a topic that suits your interest. Also, make sure it is convenient for you to draft an outstanding thesis.

Amazing Marketing Research Topics

  • Offshore marketing and the evaluation of best distribution strategies for new companies.
  • Marketing distribution channels and the mistakes you might avoid.
  • Online shopping in China- Discuss its influence as well as opportunities.
  • Explain the concept of Artificial Intelligence in marketing.
  • Discuss the Components of a Competitive Marketing Strategy.
  • The impact of augmented reality on your marketing experience.
  • How to Price and Position Products or Services for Marketing Effectiveness.
  • Describe the role of social media in lead generation
  • The development and execution of investment banking in developing markets.
  • The impact of European financial supervision on cross-border financial investment.
  • Consumer purchase decision and the influence of e-marketing.
  • Customer buying behavior and the sensory marketing role.
  • Gender influence on the business startups.
  • Analyze the significance of leadership and culture in organizational change.
  • Case study of Nike- Evaluate the role of CSR.
  • Analyze the use of Omni-channel tracking in marketing
  • Compare and contrast the application of Augmented Reading (AR), and Immerse Technologies in Marketing
  • Compare and contrast the use of User-Generated Content and Content Mapping in Marketing
  • Application of Progressive Web Apps (PWAs) in marketing
  • Pros and cons of using Predictive Analytics and Browser Push Notifications in marketing

Impressive Marketing Research Paper Topics

  • Impact of Implicit and explicit knowledge of Consumers on their buying behavior
  • Use of centralized global marketing
  • How IoT (Internet of Things), wearables, or smart devices can be integrated to provide automated customer service
  • What is e-CRM and its use in marketing
  • The relation between brand awareness as well as repeat purchases
  • How to build a company’s brand image through Guest Blogging.
  • Marketing and Company Reputation: The Best Strategies to Use.
  • Is Corporate Social Responsibility a Marketing Strategy?
  • The Best Social Media Strategies to Drive Customer Engagement
  • Analysis of Social Media Marketing Impact on Customer Behavior
  • The Relationship Between Influencer Marketing and Lifestyle Branding
  • The Most Noteworthy Technologies Used to Improve Customer Online Decision-Making Process
  • Discuss the most efficient marketing strategies to repair a bad reputation
  • HRM and the importance of motivation- Discuss the most motivating factors for future leaders.
  • The influence of performance management for both huge and diversified organizations.

Unique Marketing Research Topics

  • Supply chain management and the impact of Information Technology.
  • UK’s manufacturing sector case study- Total Quality Management as a competitive benefit.
  • Logistic management and its inherent risks- Identify the strategies to reduce them.
  • Supply chain management and the role of ICT.
  • A deeper look at Facebook- Applying the marketing mix.
  • Role of CSR in brand development.
  • Conventional business marketing techniques and dimensions.
  • Elaborate on the market segmentation.
  • Black Friday as a sales driver- Is it effective?
  • Young adults and the customer’s satisfaction- Evaluate the factors.
  • Uber versus Netflix- Compare the new market-entry strategies.
  • The negative impact of advertising on children.
  • Discuss the importance of Instagram reels in new product promotion.
  • Benefits of Green Marketing
  • Difference between leads generated from Facebook and leads generated from Instagram.

Captivating Marketing Research Ideas

  • Discuss the advantages and disadvantages of social media marketing.
  • Assess the ROI of the most commonly used digital marketing strategies.
  • Radio as a good advertising technique in the current time- Evaluate the statement.
  • Benefits of a smartphone to understand customer thinking.
  • Is display marketing sinking? What is your viewpoint?
  • Relevance of leadership in a marketing team.
  • Product labels and the significance of the customer’s attention.
  • Advertising and the application of humor.
  • Loyalty program as a marketing tool- Evaluate the statement.
  • Application of technology in modern marketing.
  • Share the best digital marketing strategies for reducing cart abandonment rates.

High-quality Marketing Research Topics

  • Exploring the marketing issues of a family-owned business.
  • The impact of advertisements on consumer behaviors.
  • Significance of studying consumer behavior in an international business.
  • How a customer might protect himself from the impact of direct marketing.
  • Analyze the recent trends in online marketing.
  • Telemarketing- Evaluate the concept.
  • Impact of Impulsive Buying Behavior of Customers on Business
  • The era of Internet marketing
  • How to Measure the Purchase Intention
  • Benefits and drawbacks of SEO (Search Engine Optimization) and digital marketing
  • Impact of Information Communication Technology on Marketing
  • How do businesses use technology in the marketing of distribution?
  • Successful social media marketing approaches that helped break through the strong market monopoly
  • How to repurpose Marketing Content for Startups
  • Write about the Most Effective Methods for Customer Retention.

Influential Marketing Research Topics

  • City development: should we keep the grid pattern or move to the new approaches to city planning?
  • The influence of globalization on the consumer’s behavior.
  • Business sales and marketing research- How it relate to one another?
  • Best Digital Marketing Strategies for Startups.
  • How to increase your followers on Instagram?
  • Analyze the most effective techniques to produce leads.
  • Significance of CSR- Adidas Group.
  • Discuss the Importance of Product Packaging in Competitive Marketing Strategy.
  • Coca-Cola and its consumer behavior.
  • Describe the most effective content promotion and marketing strategies for lead generation.
  • How to use content to improve Email Subscription rates.
  • Benefits of following competitors in the social media platform.
  • Prepare a case study on Starbucks’ Social Media Marketing.
  • E-Mail marketing- Analyze the significance of an email in marketing.
  • Video marketing is a new marketing trend- Review the statement.
  • Is influencer marketing the most powerful form of marketing?
  • Discuss the role of micro-content in Content Marketing campaigns.
  • Comparative analysis between the use of artificial intelligence and robotics in marketing
  • Discuss the pros and cons of Pay Per Click (PPC) advertising and Search Engine Optimization (SEO)
  • How have social media networking sites become the most beneficial marketing channels?

Top-Notch Marketing Research Paper Topics

  • Compare B2C and B2B Marketing Strategies
  • Impact of leads generated from different social media platforms
  • Effective use of Snapchat and WhatsApp in marketing and promotion
  • Social media and its give-away technique- Is it worth it?
  • Business-to-consumer marketing, social media marketing, and advertising- Pros and Cons.
  • Instagram versus Facebook- Which is a better marketing platform?
  • Small business products versus popular business products- A comparative analysis in its quality.
  • Lead generation from Facebook versus lead generation from Instagram- A comparative analysis.
  • The impact of Brexit on the UK’s financial institutions.
  • Analyze the emerging data-driven social media marketing strategies.
  • Multinational company’s distribution system versus small-scale company’s distribution system- A comparative analysis.
  • How does Facebook help a business to grow?
  • Buying products online- What do the customers look for?
  • Discuss the best remarketing strategies for small-scale companies.
  • Describe the marketing strategies used by the oil companies in the US.

Innovative Marketing Research Topics

  • Discuss the cultural differences in international marketing.
  • Write about Branding in the age of social movements.
  • Discuss the ethical boundaries in digital advertising.
  • Explain how color psychology influences the branding of a business
  • Suggest some local SEO strategies for small businesses.
  • Discuss the ethical implications of predictive analytics in targeting consumers.
  • Explain the role of blockchain in ensuring ad transparency.
  • Discuss the impact of artificial intelligence on customer segmentation.
  • How do data breaches affect brand trust?
  • Discuss the influence of packaging design on purchase decisions.

Impactful Marketing Research Topics

  • The impact of Google’s mobile-first index on online marketing.
  • Viral Marketing (viral advertising) strategy and its advantages
  • Effect of Emotional Targeting of Brands on Customers
  • Analyze the influence of celebrity endorsement on ROI for the CPG brands.
  • Discuss the steps to implement Efficiency e-CRM.
  • The influence of Automated Service Interaction in retaining existing customers as well as attracting new ones.
  • Evaluate the importance of organizational support programs to improve employee behavior and performance outcomes.
  • Supply chain challenges and trends- The influence of globalization and the digital revolution.
  • Study the influence of multinational trade agreements on the growth of developing economies.
  • Attitude and perception of UK’s shareholders investing in developing markets.
  • Factors promoting Foreign Direct Investment in the Asian economies- Analyze the case study of India.
  • Consumer purchase decision and the influence of e-marketing- Discuss the case study of India.
  • The Metaverse – A new digital marketing trend
  • Use of cloud storage system in marketing
  • The impact of UK’s policies for online marketing.

Interesting Marketing Research Ideas

  • Explain how to use pillar content to grow sales.
  • Analyze the functions of mobile marketing.
  • Internet security and online marketing.
  • Which social media platform is the best for baby products?
  • Social media and the survival of a business.
  • Significance of competitor’s analysis in marketing a brand.
  • Political campaigns and brand marketing.
  • Centralized marketing and international brands- Is it a good idea?
  • Brand salience and in-store branding.
  • Social class and the distinction of a company’s service.
  • Write about the Commonly Used Methods for Predicting Consumer Behavior.
  • The influence of advertising on the recession period.
  • The fashion industry and its marketing strategy.
  • Discuss the Ins and Outs of Targeted Marketing With Paid Search Engine Ads.
  • How does television advertisement impact the customer’s top mood?

Trending Research Ideas on Marketing

  • Impact of Covid-19 on marketing endeavors of the Organization
  • How the emergence of COVID-19 affects business communities
  • How the emergence of Covid-19 influences marketing activities  
  • Brand promotion and the use of celebrities- Discuss its impact on the ROI.
  • How lockdown situations affect the PR activities of the organization
  • Importance of marketing mix on organization’s performance
  • Discuss the importance of STP analysis for any business organization
  • Analyze the impact of Covid-19 and subsequent lockdown on the hospitality industry
  • Impact of Covid-19 and subsequent lockdown on the aviation industry
  • Importance of environmental audit for devising effective marketing strategies
  • Impact of Covid-19 and subsequent lockdown on the service industry
  • Discuss the impact of Covid-19 and the subsequent lockdown on the sports industry
  • “Just Do It” – one of the most successful green advertising taglines
  • Great marketing strategies of Apple, Southwest Airlines, and Budweiser
  • Importance of personalization in marketing

Read: 136 BUSINESS RESEARCH TOPICS- EASY AND SCORING FOR THE STUDENTS

Final Thoughts

Out of the 150+ marketing research ideas suggested in this blog, choose any topic that you feel is right for you. As the topic plays a key role in improving your grades, during the topic selection phase, make sure to identify the perfect marketing research paper topic that is unique and suits your needs. In case, you are confused about what topic to choose and how to write a marketing research paper, without any hesitation, reach out to us. We have plenty of Marketing Principles Assignment Help experts online to prepare and deliver outstanding research papers following your requirements. Particularly, from marketing research paper topic selection to proofreading, our professionals will provide the best assistance. Moreover, by utilizing our assignment help services, you can also complete your tasks in advance of your submission date and boost your grades.

Related Post

Funny Persuasive Essay Topics

100 Funny Persuasive Essay Topics and Speech Ideas

Argumentative Essay Topics

100 Excellent Argumentative Essay Topics and Ideas

Persuasive Essay Topics

200 Unique Persuasive Essay Topics and Ideas

About author.

marketing research topic ideas

Jacob Smith

Jacob Smith guides students with writing research paper topics and theses at greatassignmenthelp.com. Read about the author from this page

https://www.greatassignmenthelp.com/

Comments are closed.

  • Featured Posts

200 Impressive Business Essay Topics

175 unique bioethics topics to consider for academic paper, apa vs. mla: know the major differences between the citation styles, top 155 java project ideas for beginners and experts, 88 intriguing victimology topics for academic writing, 120 amazing robotics project ideas for students, what is teel structure and how to write a teel paragraph, learn how to write a short essay, 315 amazing chemistry research topics and ideas, get help instantly.

Raise Your Grades with Great Assignment Help

  • Browse All Articles
  • Newsletter Sign-Up

Marketing →

marketing research topic ideas

  • 17 Jan 2024

Psychological Pricing Tactics to Fight the Inflation Blues

Inflation has slowed from the epic rates of 2021 and 2022, but many consumers still feel pinched. What will it take to encourage them to spend? Thoughtful pricing strategies that empower customers as they make purchasing decisions, says research by Elie Ofek.

marketing research topic ideas

  • 05 Dec 2023
  • Cold Call Podcast

What Founders Get Wrong about Sales and Marketing

Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Senior Lecturer Mark Roberge discusses how early-stage founders, sales leaders, and marketing executives can address these challenges as they grow their ventures in the case, “Entrepreneurial Sales and Marketing Vignettes.”

marketing research topic ideas

Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive

In 2017, Tommy Hilfiger launched its adaptive fashion line to provide fashion apparel that aims to make dressing easier. By 2020, it was still a relatively unknown line in the U.S. and the Tommy Hilfiger team was continuing to learn more about how to serve these new customers. Should the team make adaptive clothing available beyond the U.S., or is a global expansion premature? Assistant Professor Elizabeth Keenan discusses the opportunities and challenges that accompanied the introduction of a new product line that effectively serves an entirely new customer while simultaneously starting a movement to provide fashion for all in the case, “Tommy Hilfiger Adaptive: Fashion for All.”

marketing research topic ideas

  • Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

Many real estate listings still feature videos and interactive tools that simulate the experience of walking through properties. But do they help homes sell faster? Research by Isamar Troncoso probes the post-pandemic value of virtual home tours.

marketing research topic ideas

  • 17 Oct 2023

With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

Subscriptions are available for everything from dental floss to dog toys, but are consumers tiring of monthly fees? Elie Ofek says that subscription revenue can provide stability, but companies need to tread carefully or risk alienating customers.

marketing research topic ideas

  • 29 Aug 2023

As Social Networks Get More Competitive, Which Ones Will Survive?

In early 2023, TikTok reached close to 1 billion users globally, placing it fourth behind the leading social networks: Facebook, YouTube, and Instagram. Meanwhile, competition in the market for videos had intensified. Can all four networks continue to attract audiences and creators? Felix Oberholzer-Gee discusses competition and imitation among social networks in his case “Hey, Insta & YouTube, Are You Watching TikTok?”

marketing research topic ideas

  • 26 Jun 2023

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

Some of the most successful customer experiences end with a bang. Julian De Freitas provides three tips to help businesses invest in the kind of memorable moments that will keep customers coming back.

marketing research topic ideas

  • 31 May 2023

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

Armed with more data than ever, many companies know what key customers need. But how many know exactly when they need it? An analysis of 2,000 ridesharing commuters by Eva Ascarza and colleagues shows what's possible for companies that can anticipate a customer's routine.

marketing research topic ideas

  • 30 May 2023

Can AI Predict Whether Shoppers Would Pick Crest Over Colgate?

Is it the end of customer surveys? Definitely not, but research by Ayelet Israeli sheds light on the potential for generative AI to improve market research. But first, businesses will need to learn to harness the technology.

marketing research topic ideas

  • 24 Apr 2023

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

The market for cannabis products has exploded as more states legalize marijuana. But the path to success is rife with complexity as a case study about the beverage company Cann by Ayelet Israeli illustrates.

marketing research topic ideas

  • 07 Apr 2023

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

Kim Kardashian, Lindsay Lohan, and other entertainers have been accused of promoting crypto products on social media without disclosing conflicts. Research by Joseph Pacelli shows what can happen to eager investors who follow them.

marketing research topic ideas

  • 10 Feb 2023

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Social networks have been criticized for spreading COVID-19 misinformation, but the platforms have also helped public health agencies spread the word on vaccines, says research by Michael Luca and colleagues. What does this mean for the next pandemic?

marketing research topic ideas

  • 02 Feb 2023

Why We Still Need Twitter: How Social Media Holds Companies Accountable

Remember the viral video of the United passenger being removed from a plane? An analysis of Twitter activity and corporate misconduct by Jonas Heese and Joseph Pacelli reveals the power of social media to uncover questionable situations at companies.

marketing research topic ideas

  • 06 Dec 2022

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

Consumers can't pass up a product update—even if there's no improvement. Research by Leslie John, Michael Norton, and Ximena Garcia-Rada illustrates the powerful allure of change. Are we really that naïve?

marketing research topic ideas

  • 29 Nov 2022

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

Economic worries will make pricing strategy even more critical this holiday season. Research by Chiara Farronato reveals the value that hip consumers see in hard-to-find products. Are companies simply making too many goods?

marketing research topic ideas

  • 26 Oct 2022

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

Influencers aspire to turn "likes" into dollars through brand sponsorships, but these deals can erode their reputations, says research by Shunyuan Zhang. Marketers should seek out authentic voices on YouTube, not necessarily those with the most followers.

marketing research topic ideas

  • 25 Oct 2022

Is Baseball Ready to Compete for the Next Generation of Fans?

With its slower pace and limited on-field action, major league baseball trails football in the US, basketball, and European soccer in revenue and popularity. Stephen Greyser discusses the state of "America's pastime."

marketing research topic ideas

  • 18 Oct 2022

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

Even when companies actively try to prevent it, bias can sway algorithms and skew decision-making. Ayelet Israeli and Eva Ascarza offer a new approach to make artificial intelligence more accurate.

marketing research topic ideas

  • 08 Aug 2022

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

Few companies can boast a customer base as loyal and engaged as BTS fans. In a case study, Doug Chung shares what marketers can learn from the boyband's savvy use of social media and authentic connection with listeners.

marketing research topic ideas

  • 30 Jun 2022

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

When COVID-19 closed gyms, seemingly everyone rushed to order a Peloton bike and claim a spot on the company's signature leader board. And then things quickly went downhill. A case study by Robert Dolan looks at the tough road the exercise equipment maker faces.

70 Marketing Research Topics for College Students

Marketing Research Topics

If you are a marketing student in college, the chances are that you’ll be writing numerous research papers. Therefore, you have to master the skill of finding and choosing suitable research paper topics. Marketing is a broad subject with many aspects to cover. This makes finding the best research topics in marketing a bit dicey.

To help you find good marketing research paper topics, we’ve chosen some of the latest marketing topics for the research paper to serve as a guide. We have got you covered, from marketing research topics for college students to research topics in real estate marketing! So relax as we walk you through the list of marketing research topics prepared just for you!

If you find yourself struggling with any of these research topics or need additional assistance, don’t hesitate to reach out to our experts and buy homework . Our professional writing service offers tailored solutions for marketing research papers.

Marketing Research Topics for Undergraduates

Are you an undergraduate interested in working on a marketing topic? If yes, here is a list of unique marketing research topics you can use as an undergraduate for your research paper!

  • Famous manipulation tactics by brands to get more customers
  • Determining and Analyzing consumer buying behavior for Coca-Cola
  • Do TV advertisements still impact consumer behavior?
  • What influences consumer buying behavior when comparing products online?
  • What is the most effective form of marketing: Direct marketing or Indirect marketing?
  • Does gender influence the purchase of non-gender-specific products?
  • Centralized marketing for global brands: A good idea?

Marketing Research Project Ideas

Are you a Ph.D. student or a student interested in working extensively in a particular field? If yes, you’ll require some marketing research ideas! Here’s an excellent place to look! Below are some marketing research topics for projects!

  • Baby product marketing: getting products to buying customers
  • How do pharmaceutical industries follow marketing ethics?
  • Black Friday sales and how companies make a profit
  • Telemarketing and its relevancy in the 21 st century
  • Positive and negative word of mouth: its effect in the restaurant industry
  • How smartphones help to tap into customers thinking
  • Are Corporate Social Responsibility (CSR) initiatives any good to increasing ROI?

Sport Marketing Research Topics

If you need some marketing topics to write about in sports, then you’re in luck! Sport is timeless, and any research in this area will likely stay relevant. So here are some sports marketing research topics you should consider!

  • How sports teams can strengthen fan loyalty
  • Is fan loyalty dependent on the players of the club?
  • How to capitalize on the emerging opportunities in sports marketing
  • Capitalizing the wearables market in sports
  • The impact of celebrity players and endorsements on ROI for football clubs
  • The past, present, and future in sports marketing
  • The origin of sports marketing

Research Topics in Real Estate Marketing

Are you interested in writing a paper on real estate marketing? If yes, then you’ll surely need some real estate research papers topics in marketing. So, here are some marketing topics for research in real estate marketing just for you!

  • New technology trends in real estate marketing
  • How to market real estate for rent
  • Unique ways to market your properties
  • Current share marketing condition for real estate
  • Should the property law be reviewed?
  • The emergence of new models and trends in real estate
  • How Technology can impact real estate marketing

New Research Topics in Marketing

Are you a fan of the latest trends, or do you absolutely have to work on the latest research topics in marketing management? If you replied yes to any of the questions above, here are some current research topics in marketing that you’ll find interesting!

  • How to skyrocket a new brand to massive awareness
  • How to integrate new products in consumers lifestyle
  • Optimizing businesses for voice search
  • The impact of Covid-19 and new ways of marketing
  • How to bridge the technology gap in the marketing industry
  • Comparison of new types of market entry strategies: Netflix vs. Uber
  • The place of artificial intelligence in marketing
  • Influencer marketing and revenue generation
  • How globalization impacts consumer behavior
  • Video marketing: the new trend in marketing?

Easy Marketing Research Topics

Sometimes, an easy marketing topic is all you need for your research. So, if you want to work on something simple, then here are some example of marketing research topics that you can choose to work on!

  • How to use humor in advertising
  • Product labels and how much attention consumers pay to them
  • Do well-known brands always have good quality?
  • Is display marketing about to go extinct?
  • The harmful impacts of marketing on children
  • Does Facebook advertising rally help to grow businesses?
  • Internet security and online marketing

Social Media Marketing Research Topics

  • Social media marketing and brand image communication
  • How to battle the decline in organic reach on social media
  • Communicating brand image through social media
  • The use of social media to impact buying decisions of shoppers
  • Can businesses succeed without social media marketing?
  • The best social media platforms to advertise baby products
  • How to increase followers on social media
  • Should businesses follow their competitors on social media?
  • How big brands use social media campaigns to their advantage
  • Social media and business SEO ranking

Tourism Marketing Research Topics

Do you have to work on a research report for the tourism industry? Then, here are some research report topics for marketing in the tourism industry that you’ll indeed find very stimulating!

  • Critical factors for tourism markets in the US
  • The impact of famous cultural events on tourism marketing
  • The implications of e-reviews on tourist destination
  • The effect of Covid-19 on tourist lifestyle
  • Budget hotels versus big hotels: the existence or non-existence of competition
  • Tourism marketing in rural areas
  • Best marketing strategies for hotel businesses
  • Roles of fashion blogs in fashion marketing

Fashion Marketing Research Topics

Are you interested in working in the fashion marketing industry? Here is a fashion marketing research topic list you can explore!

  • Famous marketing strategies employed by the fashion industry
  • What the future holds for fashion and marketing
  • An exploration of homosexuality and the fashion market
  • Fashion and Marketing: Exploring the psychology behind these concepts
  • The impact of the economy on fashion marketing
  • How famous fashion brands used marketing to become famous
  • Cross-dressing and the fashion market

So here we are! 70 marketing related topics for research! Hopefully, you’ve found an interesting topic that suits your purpose and niche. If you need help with your assignment , our expert writers are here for you. So, what are you waiting for? Go get that A+!!!

Frequently Asked Questions

Alexa Donne is an exceptional online writer who is skilled and passionate about her work. She creates high-quality content that captivates the readers’ attention and ensures you get the best grade in your research papers and essays.

marketing research topic ideas

Don't Let Homework Take Over Your Life

Leave a Reply Cancel reply

Save my name, email, and website in this browser for the next time I comment.

StatAnalytica

Best Ever 111+ Research Topics for Marketing By Experts

Research Topics for Marketing

Are you struggling to find a well-thought marketing research topic for your thesis? Finding a research topic for marketing can give hard times. Marketing students spend a lot of time doing assignments. But they also have the opportunity to utilize their time and discover their true interests. Marketing has a wide range of aspects.

Therefore it is sometimes difficult to find the perfect topic for your thesis. In such a time, this article is your savior. In this article, we brought you some research topics that are interesting and equally unique. We have tried to cover every niche in this blog which is research topics for marketing. From marketing research topics to social issues.

If you have any pending marketing essays, then don’t worry. We are here to help you with your marketing essay. However, you can get the best marketing essay help from us. So, don’t waste your time get marketing essay help now.

Below is the List of All Interesting Research Topics for Marketing for Your Thesis

Table of Contents

  • A study on consumer buying behavior for Coca-Cola.
  • The distribution system in small-scale companies and multinational companies. Compare.
  • Business marketing paradigms and tactics in the modern market.
  • Use of CPR (Corporate social responsibility) by companies to build their brand.
  • Marketing research and business sales. Define the relationship between them, their need, and their importance.
  • Different market segments.
  • Impact of globalization on consumer behavior.
  • Covid-19 and its effect on the global economy. 
  • How does advertisement on TV affect consumers’ top mood?
  • Impact of advertising in the recession period.
  • Marketing strategy in the fashion industry.
  • Using Starbucks as an example. Explain International Market Entry.
  • Views on celebrities promoting brands. Result and impact on return on investment.
  • Artificial Intelligence.
  • Conversational Marketing.
  • A new trend of marketing- Video Marketing.
  • Digital Marketing and Search engine optimization.
  • The strongest form of marketing strategy- The influencer market.
  • Marketing and Social media management.
  • Importance of email in the market: Email Marketing.
  • How important is information and computer technology (ICT) in Supply Chain Market?
  • Impact of ICT on Supply Chain Market.
  • Importance of Corporate Social Responsibility (CSR). Describe it with the example of Adidas.
  • Content promotion on Pinterest. Briefly explain.
  • How can you boost followers on Instagram?
  • How to organically increase Return on ad spend.
  • Advantages of following your competitor on social platforms.
  • Social Media Marketing Strategy: Dos and don’ts.
  • How to create content that is engaging? 
  • The most successful and powerful form of promotion.
  • Social media and consumer behavior. Their relationship and impact on each other.
  • Effective ways of generating leads.
  • Expected trends in the future for marketing. 
  • Methods of creating a captivating e-newsletter for the public’s attention.
  • Importance of Brand name, Brand image, and reputation.
  • Thought of running a business without marketing. Views, pros, and cons.
  • Facebook advertisement promotion: effective or not.
  • How often a business should launch new campaigns?
  • Are giveaways on social media worth it?
  •  How huge a Giveaway should be according to the business scale?
  • The whole strategy for making content go viral.
  • Is Snapchat capable of effectively advertising?
  • Effective and unique campaign ideas.
  • Difference between the quality of small business products and well-known business products.
  • Should radio still be preferred as an advertising option?
  • Facebook versus Instagram: which is best for marketing?
  • Difference between leads generated from Facebook and leads generated from Instagram.
  • Click-baited sponsored content. Impression on the consumer.
  • Social media marketing, advertising, and business-to-consumer marketing. Advantages and disadvantages.
  • Influence of BREXIT on UK financial institutions.

List of Popular Marketing Research Topics

  • Personalization is essential in marketing.
  • The impact of the marketing mix on organizational performance.
  • The significance of STP analysis in any corporate organization.
  • What effect does television advertising have on the customer’s overall mood?
  • How can lockdown scenarios affect the organization’s public relations efforts?
  • The significance of environmental auditing in developing efficient marketing strategies.
  • One of the most popular green advertising taglines is “Just Do It.”
  • Apple, Southwest Airlines, and Budweiser all have excellent marketing techniques.

Content Marketing Topic Ideas

  • What is pillar content, and how can it help you increase sales?
  • Marketing content repurposing for startups.
  • The most important elements of every effective content marketing.
  • When should you use micro-content in content marketing campaigns?
  • The most powerful content promotion techniques. 
  • The advantages of one-step vs. Multi-step content marketing campaigns.
  • Lead generation content marketing strategies.
  • How to increase email subscription rates using content.
  • As an emerging content marketing strategy, interactive content marketing.
  • Canva’s design school content marketing strategy in action.

Strategic Marketing Topic Ideas

  • Lack of business visibility.
  • There is no marketing strategy.
  • Inconsistencies in the value communication of products or services.
  • Innovative marketing solutions are not worthwhile to invest in.
  • Market research that could have been better executed.
  • The departments of marketing and sales need to be linked.
  • A company does not keep track of its customers’ past interactions.
  • My company is too small to succeed without marketing.
  • The marketing department relies on traditional marketing strategies.
  • The company’s target market segment is unknown.

Marketing Research Topics in Distribution In 2023

  • Evaluating the effectiveness of online distribution channels for small businesses.
  • Understanding the impact of delivery speed and convenience on consumer buying decisions.
  • Analyzing the role of social media in driving online sales for distributors.
  • Assessing the impact of new payment methods on distribution channels.
  • Examining the effect of personalized marketing on customer loyalty for distribution companies.
  • Investigating the role of packaging and branding in influencing consumer purchase decisions in retail distribution.
  • Understanding the importance of data analytics in optimizing distribution strategies for retailers.
  • Analyzing the impact of e-commerce on traditional distribution channels.
  • Evaluating the effectiveness of loyalty programs in retaining customers for distribution companies.
  • Investigating the role of influencer marketing in promoting new products for distributors.
  • Examining the impact of online reviews on consumer trust and purchase decisions in distribution channels.
  • Understanding the role of customer service in enhancing the customer experience for online shoppers.
  • Investigating the effectiveness of cross-channel marketing strategies in reaching new customers.
  • Analyzing the impact of global trade and tariffs on distribution channels for multinational companies.
  • Evaluating the importance of supply chain management in ensuring timely delivery of products to customers.
  • Understanding the impact of demographic changes on distribution channels, such as the rise of millennial consumers.
  • Investigating the effectiveness of subscription-based models in increasing customer loyalty for distributors.
  • Analyzing the role of data privacy and security in building trust with customers in online distribution channels.
  • Understanding the impact of sustainability and eco-friendliness on consumer purchasing decisions in retail distribution.
  • Evaluating the effectiveness of in-store promotions and displays in driving sales for physical retail distribution channels.

Digital Marketing Blog Topics In 2023

  • The Future of SEO: How Artificial Intelligence Will Change the Game
  • Personalization in Digital Marketing: Strategies to Reach Your Target Audience
  • The Rise of Voice Search: How to Optimize Your Content for Voice Assistants
  • Social Media Marketing Trends: What to Expect in the Next Five Years
  • The Importance of Video Marketing in 2023: Tips for Creating Engaging Content
  • The Ethics of Digital Marketing: Balancing Privacy and Personalization
  • The Power of Influencer Marketing: How to Collaborate with Influencers in Your Niche
  • The Future of Email Marketing: Automation and Personalization
  • Emerging Technologies and their Impact on Digital Marketing
  • The Role of Data Analytics in Digital Marketing: Leveraging Insights for Business Growth.

List of Best Research Topics for Marketing for You in 2023

If you are still in need of some inspiration regarding marketing research topics, then here are a few marketing research topics that you can explore:

  • To examine the factors that are influencing customer loyalty by brand image. A case of Adidas.
  • To assess the marketing approaches that influence consumer buying behavior.
  • The impact of inorganic over organic reach on several social media platforms.
  • To identify how brands exploit impulsive buying.
  • To Identify How Internet Marketing Has Changed the Lives of Consumers and Brands.
  • To examine the difference between advertising & creating brand equity.
  • The impact of brand strategies and advertising on youth.
  • To identify which social media platforms are used most by brands to reach their customers for create awareness
  • To determine the factors and elements that emphasize the development of emotional connection with the customers.
  • To Analyse the Effect of Emotional Targeting of the Brand on Customers.

Hopefully, this list of the best marketing research topics will help. If you’re still confused about which area you’d like to work in, below are some more topics related to the Pandemic. 

3 Pandemic Related Research Topics for Marketing (COVID-19)

Below are the top 3 pandemics related marketing research topics:

  • Marketing shift in the retail sector – A case of Covid – 19
  • Vaccine Access & Inequality
  • “Common Good” vs Medical Privacy
  • How to choose right topics for marketing
  • The Importance of marketing in today’s life
  • How to create an effective marketing presentation

What Should a Marketing Thesis Structure Look Like?

After you find the perfect marketing research topic, you may struggle with how you should outline it on paper. Therefore, we brought you this ideal outline for your thesis that you can use or change here and there to make it more like you. 

INTRO: Foundation of the thesis

Background.

Stating the purpose.

Stating the thesis.

MAIN BODY: Argument 1: Precise explanation.   

Support evidence. 

Argument 2: Precise explanation.   

Conclusion.

Argument 3: Precise explanation.   

CONCLUSION:

Restate the argument. and summarize everything 

Slightly conclude everything.

Tips and Tricks to Choosing the Best Research Topics for Marketing

Firstly, you’ll have to be familiar with the basics before we even deep dive into the details. If you want to start, pick up a pen and paper and then write about different topics that you’d like to write about. 

Here are some of the factors that you want to keep in mind while selecting research topics for marketing:

Try To Keeping Your Personal Interest In Mind

You won’t be able to write a research paper if you are not interested in the topic. Sit down and relax. Try to think about topics in which you’re interested.

It will be a lot easier for you to discuss different themes once you’ve written down all your ideas in one place. 

Don’t Leave It In The Middle

More than 50% of the students start the writing process, but they are not able to complete it and leave it in the middle. Just keep in mind that you’re not able to write an entire research paper overnight.

In order to succeed, you’ll have to give a sufficient amount of time to research.

If you want some help, get some advice from your advisor daily.

A research paper is not something into which you can drag something aimlessly. On the other hand, your research paper needs to be based on actual data, which is only possible if you conduct thorough research. 

While writing a note for your research, make sure your statements are supported with references or examples. Above all three tips that you have to keep in mind while selecting research topics for marketing.

All of these are unique research topics for marketing students. And they are perfect for college students to write their marketing thesis because the internet has plenty of information on each one of them. Make sure to read enough about the selected topic before starting to write. And also make an outline of the thesis at the start, so that you have a reason to get going with the thesis.

Once finished, make sure to ask for feedback from your instructor. And cross-check for spelling mistakes, grammatical errors, and any sort of mistake. if you need an assignment of marketing , then contact our marketing assignment writer .

Frequently Asked Questions (FAQs)

Q1. how to select the best research topic for a marketing thesis.

Whatever topic you decide to go with. Just make sure that you’re interested in it. Because being interested in what you write makes the whole process go a lot smoother and easy. Sit back and think of the possible ideas that excite you and you can write about them. And write down a bunch of ideas before you select the main one. Because it is good to select from a long list rather than just going with the first topic that came into your mind. This might take time. But that is what this article is for, above 45 different topics on different aspects of marketing are given. You can go through it, we’re sure there will be one that might interest you.

Q2. How to make your marketing thesis sound more realistic?

A marketing thesis is totally different from one that is an essay. So you can not aimlessly ramble on it. You need to add facts to it to support your main argument. And also make sure that your facts are very well supported by examples and references. That can only be done when you have thoroughly searched through the subject. The Internet has an abundance of information on the topics discussed above. Make sure to acknowledge enough information before starting the thesis.

Q3. What are the different types of Research Papers?

Here we listed the top 7 different types of research papers:

1. Report Paper 2. Survey Research Paper 3. Cause and Effect Research Paper 4. Experimental Research Paper 5. Analytical Research Paper 6. Argumentative Research Paper 7. Problem-Solution Research Paper

Related Posts

How To Get Higher Grades

7+ Tips On How To Get Higher Grades In Exams In 2023

how-to-write-a-research-paper

How to Write a Research Paper- A guide From Professionals

Thesis Helpers

marketing research topic ideas

Find the best tips and advice to improve your writing. Or, have a top expert write your paper.

60 Awesome College Marketing Topics for Research

marketing research topics

If you are a marketing student in college, the bulk of your time will be spent working on different assignments. This is your opportunity to explore different areas of interest and sharpen personal skills.

However, when professors give prompts for marketing research papers, many students easily get stuck trying to select the right marketing research topics. So, if you find yourself looking at a blank page for minutes or hours not knowing what to write about, you are not alone. But this is not the time to give up!

We have prepared a list of hot 60 marketing research paper topics that you can use for high grades. Simply take them as they are or change them a little to fit your preference.

List of Marketing Research Topics in Distribution

Whether at startup or in advanced levels, every business must have a clear distribution network to move its products to customers. So, here are some of the great topics on distribution.

  • What are the best strategies for integrating new products into the targeted clients’ lifestyles?
  • Analyzing the best distribution strategies for new companies in offshore marketing.
  • Mistakes to avoid when crafting new marketing distribution channels?
  • What are the main factors that determine customer satisfaction in young adults?
  • Using black Friday to drive sales: Is it effective?
  • What is the relationship between marketing research and business sales?
  • Market segmentation.
  • Comparing the distribution systems used by small companies and multinationals.
  • Comparing and contrasting the marketing channels used for marketing precious metals and food products.
  • Modern business marketing tactics and paradigms.
  • How do companies use CSR to build their brands?
  • Brand manipulation tactics that marketers employ to get more clients.
  • Marketing mix application: A closer look at Facebook.

Interesting Marketing Research Topics for College Students

Although there are many marketing strategies, the way they are employed by marketers differ. Here are some interesting marketing research topics that will make your lecturer award you more marks.

  • Marketing strategies used in the fashion industry.
  • Analyzing the impact of gender on family members buying decision.
  • Evaluating the success factors in global marketing: A case study of Apple.
  • Analyzing the strategies used in marketing baby and maternity products.
  • How do companies differentiate their services on the basis of social class?
  • Brand marketing and political campaigns.
  • How do companies exploit impulse buying to drive sales?
  • Is centralized marketing for global brands a good idea?
  • Harmful impacts of advertising on children.
  • In-store branding and brand salience.
  • What are the best marketing strategies for hotel businesses?
  • Is display marketing on its deathbed?
  • Using smartphones to tap into customer thinking.
  • Is radio a good method of advertising today?
  • Comparing the new market entry strategies: Uber vs Netflix.

Marketing Topics in Consumer Behavior

In marketing, it is all about consumer behaviors and trying to manipulate them in favor of your brand. The following topics will be very effective in building your skills in marketing.

  • Analyzing the importance of studying consumer behavior when taking your business abroad.
  • How do ads influence consumer behavior?
  • Analyzing consumer buying behavior for wedding suits.
  • Are customers properly equipped to protect themselves from direct marketing?
  • Analyzing marketing challenges in family-owned enterprises.
  • Comparing online marketing tactics for local and international companies.
  • Technology application in modern marketing.
  • Effects of women status on their buying behavior.
  • Leadership in marketing teams.
  • Using loyalty programs as tools of marketing.
  • Use of humor in advertising.
  • Do customer pay attention to product labels?
  • Are well-known brands always good in quality?

Top Marketing Topics for Research in Internet Marketing

There is no doubt that internet marketing is a big thing today. To understand the different strategies, their applications, and staying ahead of competitors, here are some great topics to consider.

  • Analyzing the effectiveness of internet marketing in growing sales: A case study of American companies.
  • What do customers look for when purchasing products online?
  • Global marketing: How do companies incorporate standardization?
  • Online marketing: Do customers prefer buying their products online?
  • What are the best strategies for remarketing in a small enterprise?
  • Mobile marketing: Does it work?
  • What are the latest trends in online marketing?
  • Analyzing the UK policies for online marketing.
  • Compare and contrast the effectiveness of traditional vs modern marketing strategies.
  • What are the marketing strategies employed by oil companies in the US?
  • Why does marketing content in online advertising go viral?
  • Telemarketing.
  • Why you need to do competitor analysis to succeed in marketing your brand.
  • How do clients perceive businesses that advertise on Facebook?
  • Can Facebook advertising help businesses to grow?
  • How did Google’s mobile-first index affect online marketing?
  • Can a business succeed without social media marketing?
  • Social media marketing: Which platform is more influential for baby products?
  • Online marketing and internet security.

Writing Help From Marketing Experts

When preparing your marketing assignments, selecting the best marketing topics for research paper is the first step. While this is no doubt a great step, the journey ahead is indeed longer and more challenging. Therefore, you should consider having the best research topics about marketing as a stepping stone to the entire journey of preparing the assignment.

If you find the process of writing your assignment a challenge, the best option is seeking writing help from experts. In most cases, students find it difficult to prepare their assignments because of the following reasons:

  • Tight deadlines that are difficult to beat.
  • Having other engagements that must run concurrently and cannot be postponed.
  • Lack of good writing skills that can guarantee the student top grades.
  • Lack of ample resources for preparing the assignments at hand.
  • Complex assignments that are difficult to prepare.
  • The need to get better grades.

No matter the challenge making it difficult for you to prepare the assignment, the writing professionals are only a click away. They are experts and can handle all marketing research project topics with ease. So, let the experts help you to get the best grades.

Statistics Project Ideas

Make PhD experience your own

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Marketing Management Research Paper Topics

Academic Writing Service

This page is designed to serve as a comprehensive guide to marketing management research paper topics , offering insights into various dimensions of marketing that are essential in today’s globalized business environment. It includes an exhaustive list of topics divided into categories, practical tips on choosing and writing on marketing management subjects, and an exclusive section dedicated to iResearchNet’s specialized writing services. Whether a student, academician, or professional, this guide aims to provide a resourceful pathway to explore the multifaceted world of marketing management research, emphasizing the need for empirical inquiry, analytical thinking, and innovative approaches.

100 Marketing Management Research Paper Topics

Marketing management is a diverse field encompassing various aspects of marketing, such as strategy, consumer behavior, product development, branding, and more. Below is a comprehensive list of marketing management research paper topics divided into 10 different categories, each containing 10 specific topics. These topics cater to different levels of complexity and interest and can be explored for detailed research.

Academic Writing, Editing, Proofreading, And Problem Solving Services

Get 10% off with 24start discount code, marketing strategies.

  • The Impact of Digital Marketing on Traditional Advertising Methods
  • An Analysis of Guerrilla Marketing Techniques in Small Businesses
  • The Role of Social Media in Influencing Consumer Behavior
  • Evaluating the Success of Viral Marketing Campaigns
  • Personalization in Marketing: Trends and Challenges
  • The Influence of Environmental Sustainability on Marketing Strategies
  • Brand Positioning and Differentiation Strategies
  • The Integration of Artificial Intelligence in Marketing Decision Making
  • B2B vs B2C Marketing Strategies: A Comparative Analysis
  • Ethical Considerations in Influencer Marketing

Consumer Behavior

  • The Psychology of Consumer Buying Behavior
  • Impact of Cultural Factors on Consumer Preferences
  • How Pricing Strategies Influence Consumer Choices
  • The Effect of Online Reviews on Consumer Purchase Decisions
  • Consumer Loyalty Programs and Their Impact on Retention
  • Generational Differences in Consumer Behavior
  • The Role of Emotions in Consumer Decision Making
  • Ethical Consumerism and its Influence on Purchasing Behavior
  • The Impact of Social Proof on Consumer Trust
  • Understanding the Impulse Buying Behavior in Retail Settings

Product Management

  • Product Life Cycle Analysis and Strategies
  • New Product Development Processes: A Case Study
  • The Role of Packaging in Product Perception
  • Product Line Extension vs Brand Extension: A Critical Evaluation
  • Managing Product Recalls Effectively
  • Pricing Strategies for New Product Launches
  • Role of Consumer Feedback in Product Improvement
  • The Impact of Quality Management on Product Success
  • Product Differentiation in Competitive Markets
  • Strategies for Managing Obsolete Products
  • Building Global Brands: Strategies and Challenges
  • The Role of Storytelling in Brand Building
  • Impact of Celebrity Endorsements on Brand Image
  • Rebranding Strategies and Their Impact on Consumer Perception
  • The Importance of Brand Equity and How to Measure It
  • Building Brand Loyalty Through Customer Engagement
  • Co-branding Strategies and Their Effectiveness
  • The Influence of Brand Personality on Consumer Preferences
  • Managing Brand Reputation in the Digital Age
  • The Role of Corporate Social Responsibility in Branding

Sales Management

  • The Art of Sales Forecasting: Methods and Accuracy
  • Sales Training Techniques and Their Effectiveness
  • Relationship Selling vs Transactional Selling
  • Sales Promotion Strategies and Their Impact on Revenue
  • The Role of Sales Automation Tools in Enhancing Performance
  • Managing Sales Territories for Optimal Performance
  • The Effect of Sales Incentives on Employee Motivation
  • Integrating Customer Relationship Management (CRM) in Sales
  • The Impact of Cross-Selling and Up-Selling Strategies
  • Ethical Considerations in Sales Management

Digital Marketing

  • Search Engine Optimization (SEO) Strategies
  • Effective Content Marketing for Online Engagement
  • Social Media Advertising: Trends and ROI Measurement
  • Email Marketing Best Practices for Conversion
  • The Role of Analytics in Digital Marketing
  • Influencer Marketing in the Age of Social Media
  • Mobile Marketing Strategies for Consumer Engagement
  • The Future of Virtual Reality in Digital Marketing
  • The Use of Big Data in Personalized Marketing
  • Ethical Considerations in Digital Advertising

International Marketing

  • Strategies for Entering Emerging Markets
  • Cultural Sensitivity in International Marketing
  • The Role of Global Marketing in Expanding Business Horizons
  • International Pricing Strategies and Currency Considerations
  • Managing International Marketing Partnerships and Alliances
  • The Effect of Political Factors on International Marketing
  • Standardization vs Localization in International Marketing
  • The Role of E-commerce in Global Marketing Strategies
  • Cross-Cultural Communication in International Business
  • The Impact of Globalization on Local Brands

Services Marketing

  • Quality Management in Service Delivery
  • Strategies for Enhancing Customer Satisfaction in Service Industries
  • The Role of Technology in Service Innovation
  • Marketing Strategies for Professional Services
  • Measuring Customer Expectations and Perceptions in Services Marketing
  • The Effect of Online Platforms on Service Distribution
  • Service Recovery Strategies and Customer Loyalty
  • The Role of Employee Training in Service Excellence
  • Relationship Marketing in Service Industries
  • Ethical Considerations in Healthcare Services Marketing

Retail and E-commerce

  • Omnichannel Retailing Strategies and Customer Experience
  • E-commerce Growth and the Future of Traditional Retail
  • The Role of Artificial Intelligence in E-commerce Personalization
  • Consumer Trust and Security in Online Shopping
  • Strategies for Reducing Shopping Cart Abandonment
  • Mobile Commerce Trends and Consumer Behavior
  • The Impact of E-commerce on Supply Chain Management
  • Social Commerce: Integrating Social Media and Online Sales
  • The Role of User Experience (UX) Design in E-commerce Success
  • Ethical Considerations in E-commerce Operations

Marketing Ethics and Social Responsibility

  • Ethical Challenges in Targeted Advertising
  • The Role of Green Marketing in Sustainable Development
  • Social Marketing Campaigns for Public Health
  • Corporate Social Responsibility (CSR) and Brand Image
  • Ethical Considerations in Market Research Practices
  • The Influence of Ethical Leadership on Marketing Strategies
  • The Impact of Fair Trade Practices on Consumer Perception
  • Social Responsibility in Alcohol and Tobacco Advertising
  • Ethical Considerations in Children’s Advertising
  • The Role of Ethics in Product Development and Testing

In conclusion, marketing management is an extensive and multifaceted field that encompasses a wide range of research topics. From strategies and branding to ethics and international considerations, there is a rich array of subjects that students and researchers can delve into. The above topics offer a starting point for insightful inquiry, practical applications, and critical evaluation. Whether you are aiming for academic excellence or professional development, these topics can help foster a deeper understanding of marketing management and its integral role in today’s dynamic business landscape.

Marketing Management and the Range of Research Paper Topics

Introduction to marketing management.

Marketing Management is a complex and dynamic field that lies at the heart of business operations. It involves the planning, execution, and monitoring of marketing strategies, tailored to meet customer needs and business goals. The success of any product or service in the market largely depends on the effectiveness of marketing management.

Key Principles and Concepts

  • Strategic Planning : Marketing management starts with the identification of target markets and the development of a marketing mix to satisfy consumers within that market. This includes the 4Ps of marketing: Product, Price, Place, and Promotion.
  • Consumer Behavior Understanding : It’s essential to understand consumer behavior to create strategies that resonate with the target audience. This includes demographics, psychographics, and behavioral aspects like needs, preferences, and purchase behavior.
  • Digital Marketing and Social Media : With the advent of the internet, digital marketing has become an indispensable tool. It includes SEO, content marketing, email marketing, social media marketing, and more.
  • Branding and Brand Management : Building a strong brand image is vital for long-term success. Branding strategies include creating a unique brand identity, consistent messaging, and managing customer perceptions.
  • Marketing Analytics and Metrics : Utilizing data and analytics helps in making informed decisions. Metrics such as customer lifetime value (CLTV), customer acquisition cost (CAC), and return on marketing investment (ROMI) are crucial.

Range and Depth of Research Paper Topics

The field of marketing management offers a plethora of research paper topics reflecting its multifaceted nature. Here are some broad categories:

  • Strategic Marketing Management : Topics here may include SWOT analysis, competitive strategies, market segmentation, and differentiation.
  • Digital Marketing and Social Media : Research on emerging digital marketing trends, social media strategies, influencer marketing, etc.
  • Consumer Behavior : This includes studying consumer buying habits, cultural influences on purchasing, customer satisfaction, and loyalty programs.
  • International Marketing Management : Topics related to global marketing strategies, cross-cultural communication, international branding, etc.
  • Marketing Analytics and Metrics : This covers data-driven marketing, predictive analytics, performance metrics, and big data in marketing.
  • Ethical Issues in Marketing : Exploring ethical considerations like deceptive advertising, privacy concerns, green marketing, and social responsibility.
  • Emerging Trends in Marketing Management : Investigating newer trends like AI in marketing, omnichannel marketing, virtual reality, personalized marketing, etc.

These categories provide students with various angles to approach marketing management, from traditional strategies to current technological advancements.

Marketing management, with its diverse and ever-changing landscape, offers a wealth of intriguing and challenging topics for research. Whether one is drawn to the more traditional aspects or the innovative, technology-driven facets, the opportunities for exploration and analysis are boundless.

Understanding marketing management is crucial for anyone venturing into the business world. It combines creativity with analytics, strategy with execution, and always keeps an eye on the changing tides of consumer behavior. For students, academics, and professionals alike, delving into this field can provide valuable insights and skills that are applicable across various domains and industries.

Through this article, we have touched upon the key concepts and principles, and explored the extensive range of research paper topics within the realm of marketing management. These concepts and topics not only form the basis of academic study but also act as foundational pillars for businesses aiming to thrive in today’s competitive marketplace.

How to Choose Marketing Management Research Paper Topics

Choosing the right research paper topic can be a daunting task, especially in a field as broad and dynamic as marketing management. A well-chosen topic can be the difference between a research paper that’s engaging and insightful, and one that falls flat. Here’s a comprehensive guide to help you choose the ideal marketing management research paper topic:

Selecting a research paper topic in marketing management is not merely about picking something that seems interesting. It’s about aligning the topic with your interests, the course requirements, the targeted audience, and the current trends in the field. Here’s how to navigate this complex decision-making process:

  • Identify Your Interests : Choose a topic that genuinely excites you. Whether it’s digital marketing or consumer behavior, aligning with your interests will make the research process more engaging.
  • Consider the Relevance : Make sure the topic is relevant to your course and the current landscape of marketing management. Trending topics like social media advertising or AI in marketing might be more appealing.
  • Check the Availability of Resources : Research the availability of credible sources on the topic. Libraries, academic journals, and online databases should have ample material for your chosen subject.
  • Assess the Complexity : Balance complexity with your level of expertise. A topic that’s too simple may lack depth, while something too complex might be overwhelming.
  • Align with Your Career Goals : If you have specific career goals in marketing, select a topic that adds value to your professional development.
  • Evaluate the Scope : Define the scope of your research. A too broad topic will lack focus, while a narrow topic might lack content.
  • Seek Guidance from Professors or Experts : Don’t hesitate to consult with professors or industry experts. They can provide insights that align with academic expectations and industry trends.
  • Consider Ethical Implications : If your topic involves sensitive issues like consumer privacy, ensure that you approach it with the necessary ethical considerations.
  • Analyze Existing Research : Look at existing research to identify gaps or areas for further exploration. Building on previous work can add depth to your paper.
  • Create a Preliminary Thesis Statement : Once you’ve narrowed down your topic, create a preliminary thesis statement. This will guide your research and keep you focused on specific aspects of the subject.

Choosing the right topic for a marketing management research paper is a critical step in the research process. It sets the tone for the entire project and can greatly influence the quality and relevance of the work. By following these tips and giving careful thought to aspects such as interest, relevance, complexity, scope, and ethics, you can select a topic that not only meets academic requirements but also resonates with your passions and professional aspirations.

Remember, the chosen topic is not just a subject of study but a chance to contribute to the field, offering insights or solutions to existing challenges. Engage with the process, explore various avenues, and you’ll find a topic that’s not just suitable but truly inspiring and rewarding to work on.

How to Write a Marketing Management Research Paper

Writing a research paper on marketing management requires a thoughtful approach that balances theory, practice, analysis, and creativity. It’s not just about presenting facts but weaving them into a coherent narrative that adds value to the field of marketing management. Below you’ll find a guide that covers essential steps in crafting a high-quality research paper.

Embarking on a research paper in marketing management is an opportunity to delve into various aspects like market strategies, consumer behavior, digital marketing, or branding. It’s about unearthing insights, exploring theories, analyzing trends, and presenting them in an academically rigorous and engaging manner. Here’s how to structure and compose a standout marketing management research paper:

  • Understand the Assignment : Read the assignment instructions carefully. Understand the requirements, deadlines, formatting guidelines, and grading criteria. Reach out to your professor if anything is unclear.
  • Start with a Strong Thesis Statement : Develop a clear and concise thesis statement that defines the purpose of your research. It should articulate the main argument or question you intend to explore.
  • Create an Outline : Plan the structure of your paper by creating an outline. Break it down into sections like introduction, literature review, methodology, findings, conclusion, and bibliography.
  • Conduct Thorough Research : Use reputable sources like academic journals, books, and industry reports. Validate information through multiple sources to ensure accuracy.
  • Write the Introduction : Open with a compelling introduction that provides background on the topic, states the research question, and outlines the scope of your paper.
  • Develop the Literature Review : Present an overview of existing literature on your topic. Compare and contrast different theories, methodologies, and findings, and highlight the gaps your research will address.
  • Detail the Methodology : Explain the research methods you used. Whether qualitative or quantitative, describe the approach, tools, data collection, and analysis techniques.
  • Present Findings and Analysis : Summarize the research findings and analyze them in the context of your thesis statement. Include charts, graphs, or other visuals to enhance understanding.
  • Conclude Thoughtfully : Sum up the main findings, reflect on the implications, suggest areas for future research, and restate the thesis in the light of the research.
  • Edit and Proofread : Pay meticulous attention to grammar, punctuation, and style. Consider seeking feedback from peers or professionals to ensure clarity and coherence.

Writing a research paper in marketing management is more than an academic exercise; it’s a rich intellectual experience that calls for curiosity, critical thinking, and creativity. The process outlined above is not rigid but provides a framework that you can adapt to your specific topic and interest.

Remember, a great research paper is not just about meeting academic standards but contributing something meaningful to the field of marketing management. Engage with the material, think critically, argue persuasively, and present your ideas with clarity and flair. Your research paper can be a reflection of your passion for marketing and a testament to your scholarly rigor and intellectual insight.

iResearchNet Writing Services

For custom marketing management research paper.

Marketing Management is a complex field that combines various disciplines, including economics, sociology, psychology, and more. It demands in-depth knowledge, critical thinking, and the ability to synthesize vast amounts of information. When it comes to writing a research paper on marketing management, the process can be overwhelming for many students. That’s where iResearchNet comes into play, offering customized writing services tailored to your unique needs. Below are the features that make iResearchNet the perfect choice for your marketing management research paper.

At iResearchNet, we understand the challenges of writing a research paper in the field of marketing management. The intricacies of market analysis, consumer behavior, digital marketing, branding strategies, and so on require a thorough understanding and specialized skills. Our expert writing team is here to provide top-quality, custom-made research papers that meet your specific needs, ensuring academic success and intellectual growth.

  • Expert Degree-Holding Writers : Our writers hold advanced degrees in Marketing Management and related fields. They are well-versed in current theories, practices, and trends, ensuring your paper is both academically sound and practically relevant.
  • Custom Written Works : Every research paper is crafted from scratch based on your guidelines and requirements. We guarantee originality, aligning the content with your particular subject matter, focus, and style.
  • In-Depth Research : Our writers delve deep into academic and industry resources to gather pertinent information, providing a well-rounded view of your chosen topic, enriched with insights and evidence.
  • Custom Formatting : We adhere to the specific formatting guidelines of your choice, ensuring consistency and compliance with academic standards.
  • Top Quality : Quality is at the core of our services. From language proficiency to content relevance, our quality control team ensures that every paper meets the highest standards of academic excellence.
  • Customized Solutions : Whether it’s a complete research paper, a literature review, or specific chapters, we provide customized solutions tailored to your unique needs, timeframes, and academic level.
  • Flexible Pricing : We offer competitive and flexible pricing options to suit various budgets. Our transparent pricing structure means you pay for what you need without hidden costs.
  • Short Deadlines : Need a paper urgently? Our writers can deliver quality work even within tight deadlines, ensuring that you never miss a submission date.
  • Timely Delivery : We honor our commitments and deliver your paper on or before the agreed deadline, providing ample time for review and revisions if needed.
  • 24/7 Support : Our customer support team is available around the clock to answer your queries, provide assistance, and ensure a smooth and satisfying experience.
  • Absolute Privacy : Your privacy is paramount to us. All personal and payment information is kept confidential, and your association with us is always discreet.
  • Easy Order Tracking : Our user-friendly interface allows you to track the progress of your order, communicate with your writer, and manage your account with ease.
  • Money Back Guarantee : Your satisfaction is our priority. If for any reason our services don’t meet your expectations, we offer a money-back guarantee, reflecting our commitment to quality and customer satisfaction.

Writing a research paper on marketing management is a demanding task, but you don’t have to face it alone. With iResearchNet, you have a team of dedicated professionals ready to assist you every step of the way. From the initial idea to the final draft, our tailored services are designed to empower your academic journey and intellectual pursuits. Trust in our expertise, embrace our support, and let us transform your ideas into a scholarly masterpiece that resonates with the dynamism and complexity of marketing management. Experience the iResearchNet difference today!

Take the Next Step in Your Academic Journey:

Choose iresearchnet today.

In the realm of academic excellence, every decision matters, every effort counts. If you’re reading this, you’re one step closer to unlocking unparalleled support, wisdom, and expertise in the field of marketing management. Don’t let the complexities of your research paper weigh you down. Here’s how iResearchNet is not just an option but the right choice for you.

Empower Your Academic Success!

  • Embark on a Smooth Journey : Writing a marketing management research paper is an enriching yet challenging task. Allow our expert writers to guide you through this academic expedition, crafting a paper that’s reflective of your potential. With iResearchNet, you choose clarity, coherence, and creativity.
  • Unlock Unparalleled Quality : Why settle for ordinary when you can attain extraordinary? Our suite of features is designed to meet your every need, delivering papers that stand out for their quality, innovation, and relevance. We combine insights, expertise, and dedication to provide a paper that’s truly yours.
  • Invest in Your Future : Time, effort, and money – these are valuable resources, and we respect them. Our flexible pricing and money-back guarantee are testaments to our commitment to value. Investing in iResearchNet’s services is an investment in your future, a step towards academic distinction, and a path to intellectual fulfillment.
  • Take Action Now, Reap Rewards Later : The journey of a thousand miles begins with a single step. Your academic success is just a click away. Join hands with iResearchNet today, let us be the wind beneath your wings, propelling you towards achievements you’ve only dreamed of. Your marketing management research paper is a mission we’re ready to embark on. Are you?

Don’t wait for tomorrow when success is just a click away today. Explore our services, talk to our support team, place your order, and witness the transformation. iResearchNet is not just a service; it’s a partner in your academic journey. Choose iResearchNet, because your success is our mission.

ORDER HIGH QUALITY CUSTOM PAPER

marketing research topic ideas

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Logo

  • A Research Guide
  • Research Paper Topics

25 Ideas for Marketing Research Paper Topics

Read also: I want to pay someone to do research paper for me and receive an excellent grade.

25 Marketing Topics for the Most Demanding Students

  • Pharmaceutical marketing and ethics
  • Effects of gender on a family buying decision
  • Factors that influence the level of impulse buying
  • Social media in marketing?
  • The impact of brand extension on brand personality
  • The use of Black Friday sales and how these benefits company gross
  • The use and benefit of sending birthday announcements and coupons
  • Market segmentation
  • Relationship between marketing research, customer knowledge, and business sales
  • Telemarketing
  • The effect of the recession on promotional activities
  • An attitude of people in different roles towards direct marketing
  • How smartphones and tablets can be used to tap into customers thinking?
  • Relationship marketing
  • The leadership among the marketing team
  • Loyalty programs as instrument of marketing
  • Factor affecting educationists/scientist response to patent registration
  • Relationship between customers internal usage practices usage practices and awareness to internal advertising
  • Factors affecting positive and negative word of mouth in restaurant industry
  • Maternity and baby products marketing
  • Marketing strategies and paradigms
  • E-marketing
  • Effects of occupational status on women food buying and cooking behavior
  • Effect of self-placement of habitual buying products on their sales
  • Market entry strategy in an emerging market using country of origin information

By clicking "Log In", you agree to our terms of service and privacy policy . We'll occasionally send you account related and promo emails.

Sign Up for your FREE account

106 Marketing Research Essay Topic Ideas & Examples

🏆 best marketing research topic ideas & essay examples, 👍 good essay topics on marketing research, ⭐ simple & easy marketing research essay titles, ❓ marketing research questions.

  • New Energy Drink Marketing Strategy The Mission of the company is to be a leader in the manufacturing and marketing of healthy, nutritious beverages in the USA and to satisfy consumers’ needs while at the same time enhancing the individual […]
  • The Role of Marketing and Research in Managing Customers and Markets The paper starts by introduction followed by the analysis of qualitative research and how it could be utilized for the benefit of the business; the focus is on the use of focus groups as well […] We will write a custom essay specifically for you by our professional experts 808 writers online Learn More
  • Marketing Research for Decision Making Process This will enable the firm to add value to their products and also to come up with alternative products that matches with the needs of the consumers so as to maintain the existing customers as […]
  • Nike vs. Adidas Marketing Strategy: Research Proposal At the end of a product cycle, a company needs to get the products to the target customer. The company can negotiate to be given a chance to supply the club with sporting attire during […]
  • The Hamilton Health Inc Marketing Research The objective of the process is to identify and analyze how variation of the factors of marketing mix can influence the behavior of customers.
  • The Role of Marketing Research at Nike, Inc. In essence the working condition may comprise of the remuneration to its respective employees and the conditions that the company dictates to its subcontractors.
  • Marketing Research – Kudler Fine Foods Virtual Organization By conducting marketing research, Kudler would make wise decisions because the organization will refer to the findings of the research. Without marketing research, an organization would think that it is able to satisfy the needs […]
  • Marketing Research: Customer Loyalty at Al-Marai Company This is given the fact that customer loyalty is one of the features that defines this company in the market. The following are some of the assumptions made in the study together with the scope […]
  • Marketing Research on Biotech Industry It highlights methodology to be used, methods of data collection to be applied in the research study, objectives of the proposed research, expected findings and research limitations.
  • A Marketing Research on Mobile Banking The realization that the technology plays a critical role in the development of banking have adverse effects on the performance of the banking institutions and has led to reorganizations of the operation process and as […]
  • Marketing Research Project of Hot Oven Restaurant The restaurant needs to introduce new services which add value to its status in the market to help it grow its revenues.
  • International Marketing Research The factors to consider when examining the consumer behavior and response include the product itself, price of the product, the location of the customer as well as the promotion method of the product.
  • Marketing Research Methods Surveying method also allows the surveyor to collect information on a lot of aspects concerning the market at large as the surveyor has control over the content of the questionnaire.
  • How Data Analysis Can Benefit Marketing and Marketing Research Process in Apple Corporation Marketing is the process through which organizations determine the products or services which may be of interest to the consumer hence verifies the strategy to be used in the sale of the product, communication to […]
  • Essentials of marketing research Boasting of a twenty year experience in online education and various convenient academic programs which include evening classes, flexible scheduling, continuous enrolments and a university wide academic social networking just to mention a few, the […]
  • Marketing Research: BP Oil Company The problem is identifying the challenges the company is facing in the United States after the oil spillage and the impact of this event by applying ethical perspectives.
  • Unilever’s Dove Marketing Research In addition, the promotion strategy was to enhance the sales of various Dove beauty products by laying bare the stereotyped characterization of beauty by the society.
  • Marketing Research and Perceptual Maps The study also integrated the concept of perceptual mapping so as to understand the consumer’s perception regarding the various brands of wrist watches. The opinions of the respondents in the 2nd survey were used to […]
  • Arabian Dreams Marketing research Since the interviews will not be conducted continuously in one day, then this will increase the chances of representing the views of the entire population.
  • Marketing research: Process and Progress Due to the increasing change in current market and market diversity, there is a critical need to carry out package redesign for market products in order to catch up with the emerging market requirements, and […]
  • Assessment-Research Approaches and Design Critique: Marketing Concept The conceptual framework of the research implies a quantitative approach and indicates that the research was to simply follow the order of research questions.
  • Marketing Research Design and Data Collection Methods According to the Onion method if research design, the fifth layer gives an account of the research methods adopted, in the case of Andy Barker, Clive Nancarrow, and Jason Vir the methods adopted were both […]
  • SunSmart iPhone App’s Marketing Research The sampling method that is being proposed to ensure that the data collection method for the questionnaire is a link to the survey via the home screen of the SunSmart iPhone application is random sampling.
  • Research Marketing Strategy of Beeline Vietnam Price refers to the amount of money that the consumers will be willing to pay for the Beeline and telecommunication services in the market.
  • Marketing Research and How Marketing Information system is Organized in Middlesex Insurance Company Middlesex Insurance Company’s research plan guides the collection and analysis of data in the following ways; the research team outlines the research objectives, the audience, and how the results will be used.
  • Methods of Conducting Exploratory Marketing Research This therefore necessitates that there is critical decision making in the determination of the method of marketing research to be utilized in a certain circumstance to allow for attainment of the best results possible.
  • Marketing Research: Nokia Marketing is one of the better ways of competing in such a saturated market and to improve sales, diversification is vital.
  • Similarities between Marketing Research and Design Approaches The art of design refers to the freedom of thought, and the evaluation of possibilities in relation to a specific design process.
  • Apple Inc. Contemporary Marketing and Branding In the contemporary market, Apple Inc.has managed to address the unique demands of its customers with various products including the iPhone 4, iPod, iPad, and other technological tablets demanded in the market.
  • Marketing Research Method – Data Analysis With SPSS Software 159** 0 1 Sig.0 0.2 0. 856 0 0 0 0 0.
  • Marketing Research Ethics The approaches used in the research should not harm the relationship that exists between researcher and client, researcher and research subject, and the researcher and the marketing research industry.
  • Building a Website: Marketing Research Analysis The team directed all its efforts in ensuring that the objectives and the overall goal of the project are attainable for the success of the project.
  • New Zealand’s Energy Drinks Industry Marketing Research As a result of increased acceptance of energy drinks, New Zealand has been ranked amongst countries with the highest rate of energy drink consumption.
  • HP Company in the U.A.E: Business Marketing Research Besides doing this, the company encourages both businesses and consumers to utilize the products from HP and other companies. Second, the investments of research and development are less compared to the company’s expenditure.
  • Nikon Company Limited Marketing Research This has seen many companies compete to outdo each other in terms of complexity in technology leading to the introduction of the digital cameras.
  • Statistical Analysis in Marketing Research This article is a presentation on factors that usually influence a researcher’s choice of statistical analysis method to apply in analyzing a set of data.
  • The XYZ Company: Marketing Research The objectives of this research are; To examine the attitude of the society towards the project. The sales and marketing team will also be a part of this meeting.
  • Consumer Needs and Marketing Research In order to survive the pressure of the competition and stay in good demand, the companies need to be able to please their customers, fulfil their needs, follow the change of the preferences carefully.
  • Statistical Package in the Marketing Research The experts define the following main steps of the marketing research that should be executed: to ascertain the need for the marketing research, to identify the problem, to define the research objectives, to conduct the […]
  • Allstar Pet Hotel’s Analysis and Marketing Research The services that the Allstar Pet Hotel will offer consists of the following: Pick and delivery – a delivery van can go to a client’s address so that they will not have to go to […]
  • Fast-Moving Consumer Goods in Marketing Research The primary objective of this study will be to establish the significance of social media platforms in the creation of brand awareness in the FMCG industry.
  • Tesla Globalization: A Strategic Marketing Plan + Expansion Strategy First, it is worth mentioning that, according to the company’s website, the mission of the business is to manufacture and promote a product that would allow for a more sustainable use of the natural environment.
  • Marketing Research: Animal Shelters in the USA The target market for this application is people who are looking for a pet and all the existing in the United States animal shelters.
  • Marketing Research and Customer Psychology The role of marketing strategies – specifically, the choice of advertisement – on the consumer’s decision-making is thoroughly explained in Kumar and Raju’s article “The Role of Advertising in Consumer Decision Making”.
  • The Fashion Channel Company’s Marketing Research The company’s current goal is to create a strategy that could sustain its market leadership position through increased advertisements, improved ratings, and proactive cable affiliation to effectively respond to the current competition. This is an […]
  • Delta Air Lines and Crimson Hexagon’s Marketing The advantage of this technology is in rapid processing of big data sets and the ability to categorize information both statistically and thematically.
  • Roots Canada Marketing Strategy Analysis: Research Paper Michael Budman- Co-Founder and President. Don Green- Co-Founder.
  • Marketing Research Question and Customer Groups It helps to cover the issues that are to be answered in the research. Secondly, writing an effective research question helps to define the objective of the research.
  • Snack Food Company’s Product Marketing Research The two snacks can be put side by side and their nominal futures put on a scale of 1-5 for consumers to rate.
  • Nike Company’s Management Decisions and Marketing Research The management decision facing Nike is whether the company should continue promoting its sportswear using product-based advertisements that it used to undertake or whether it should stick to the new mode of advertisement that is […]
  • Marketing Research with Respect to Modern Office Suppliers In this paper, the SWOT analysis of Staples and Amazon will be carried out as Modern Office Suppliers is planning to operate in the manner that these two companies operate.
  • Greyson Corporation Marketing Research The case study focuses on the effect of the decline in the demand for the company’s products and services. The Greyson Company can supply the missile needs of the Bush Government during the Iraq War.
  • Marketing Research: Methods and Techniques The test-retest reliability is used to test whether the research results are similar if the same research is carried out under similar conditions. Content validation is used to check how the research contents relate to […]
  • Linear Programming for Marketing Research Decision making based on the needs and requirements of the target market can be beneficial to the organization if the management optimizes the linear programming model.
  • Primary and Secondary Data Collection in Marketing Research They are differentiated by the methods of collection and also by the kind of information collected. This is inclusive of both the primary and secondary data.
  • Market Study and Market Intelligence for Saudi Aramco The largest oil fields in the world have been discovered in Saudi Arabia and these are now operated and controlled by Saudi Aramco, now fully-owned by the government of the Kingdom of Saudi Arabia.
  • Customer Retention Program and Marketing Research The main reason for the sustainability of the customers is to increase the profitability of the firm as well as to generate a future growing stream of revenue.
  • Social Marketing Research Guideline The additional purpose of the focus group is to find out the preferences of the students and their feelings about the use of social media.
  • Marketing Research Skills and Secondary Data Issue This research paper explores a number of themes in the role of secondary data in marketing research. The emphasis is on offering the specific organisation with past and cotemporary data about the consumer, industry, and […]
  • Marketing Research for New Coffee Business The scope of the study can be narrowed down to the food and drinks segment, in which case the availability of the information would be highly unlikely.
  • Aramco Company: Marketing Research Saudi Aramco is the national petroleum and gas company of the Kingdom of Saudi Arabia and the largest company in the world in oil production and oil reserves.
  • Customer-Preferred Services at Sapphire Hotel: Marketing Research The information we were able to get was also accurate and reliable because a lot of it was from the government and research from reputable organizations.
  • Attitude Scales and Marketing Research The weaving and sifting of categories of variables to formulate the relationships among them allow for, at least, a claim of subjectivity on the part of the researcher and, at most, a gross misinterpretation of […]
  • Marketing Research Ethics, Values and Norms To ensure that the marketers do not hurt the customer they should be well trained and experienced so as to add worth to their organizations and clients.
  • Fast-Food Market: Marketing Research The factors that have been emulated in this research include the cleanliness of the fast-food restaurant that the consumers consume.the other factor that has been considered in this case is the type of services offered […]
  • JavaJoy: Marketing Research Process So it can be said that a significant part of research process would be impossible without our help to the researcher.
  • Methods of the Marketing Research The expected overheads to be incurred in the carrying out of this assignment and the staff that is to be involved in the marketing research have been outlined with their structure of coordination.
  • Marketing Research: Test Marketing From the response of the buyers involved in test marketing, managers make decision on whether to launch the product or abandon it. The assumption of these scales is that people respond to issues depending on […]
  • Marketing Research and Dynamics: StubHub, Inc. Many operational decisions are framed in conformity with the objectives of the business, and with the functional objectives of the various departments of the organization.
  • “Insights From Marketing Research” by Bradley Winn According to the new study, service-dominant logic should be used to improve the chances of successful implementation of the strategy. It is possible to say that the newest research by the authors of the reviewed […]
  • Statistics in Marketing Research: Does Statistical Precision Validate Results? The method of confidence interval calculation is more “effective” when there is no selection bias, that is, sampling is random, and no members of the population are more likely to be selected than some other […]
  • Multiple Insurance Contracts and Customer Behavior Research Goal: This study will help to understand the dominant pattern in the insurance companies and comprehend why some of the companies have established multiple insurance services.
  • Definition of Marketing Research This is one of the distinctions that should be considered. These are some of the pitfalls that should be avoided.
  • Good Foods Company’s Marketing Research The general views on the products being offered determine the way the company would introduce them to the market and promote them.
  • The Good Samaritan Hospital: Marketing Research Customer relationship is the trust and commitment the people have in the hospital. The poor customer relationship is a result of poor service delivery by the staff which has led to a decline in the […]
  • Marketing Research: Qualitative vs. Quantitative Interviewer A good qualitative research has capability of shaping the questions keeping in view the aptitude of the respondents; on the other hand, a good quantitative researcher bounds the respondents to stay with him until the […]
  • Luxury Home Furniture: Marketing Research Proposal To find out if a change in brand of furniture affects the relationship between the customers and the products. To investigate the impact of alteration in the brand of luxury furniture to consumer loyalty.
  • Facebook as an Effective Channel for Conducting Marketing Research To engage different age groups and attract more customers, global companies target their advertisements among both TV streams and users’ Facebook feeds news to increase the reach of their ads among adults as well as […]
  • Business Organization. Marketing Research Innovation Provided the conditions and the size of the business, a sole proprietorship is the most suitable business organization option for Carla.
  • Williams-Sonoma: Researching of Marketing Strategy These people value the quality and usability of their homeware, willing to spend good money on it. This idea reflects the potential of the segment, as such clients are better susceptible to marketing tools.
  • Researching of Inclusive Marketing The company was ahead of the whole world in its tolerance and inclusiveness to the audience since, back in the 1970s, it began shooting commercials with representatives of different nations, countries, and races.
  • What Is a Meant by Marketing Research?
  • What Are the Principles of Marketing Research?
  • Why Is Marketing Research So Important?
  • How Do You Identify Marketing Research Problems?
  • What Is the Most Important Thing in Marketing Research?
  • What Is the Marketing Research Plan?
  • How Can Marketing Research Be Successful?
  • What Are the Keys to Success in Marketing Research?
  • What Are Issues in Marketing Research?
  • Which Marketing Research Plan Is Best?
  • Is Marketing Research Good for Future?
  • What Are the Ways to Improve Marketing Research?
  • What Is the First Objective in Marketing Research?
  • What Kind of Marketing Research Is Most Successful?
  • What Is the Strongest Marketing Research Tool?
  • What Are Modern Methods of Marketing Research?
  • What Are the Characteristics of Marketing Research?
  • What Is the Introduction of Marketing Research?
  • How Do You Focus On Marketing Research?
  • What Is the Fastest Growing Marketing Research?
  • What Are Strong Marketing Research Skills?
  • Which Digital Marketing Research Is Best?
  • What Is the Biggest Marketing Research Challenge?
  • Which Tools Are Used for Market Research?
  • What Are the Limitations of Marketing Research?
  • Chicago (A-D)
  • Chicago (N-B)

IvyPanda. (2023, September 26). 106 Marketing Research Essay Topic Ideas & Examples. https://ivypanda.com/essays/topic/marketing-research-essay-topics/

"106 Marketing Research Essay Topic Ideas & Examples." IvyPanda , 26 Sept. 2023, ivypanda.com/essays/topic/marketing-research-essay-topics/.

IvyPanda . (2023) '106 Marketing Research Essay Topic Ideas & Examples'. 26 September.

IvyPanda . 2023. "106 Marketing Research Essay Topic Ideas & Examples." September 26, 2023. https://ivypanda.com/essays/topic/marketing-research-essay-topics/.

1. IvyPanda . "106 Marketing Research Essay Topic Ideas & Examples." September 26, 2023. https://ivypanda.com/essays/topic/marketing-research-essay-topics/.

Bibliography

IvyPanda . "106 Marketing Research Essay Topic Ideas & Examples." September 26, 2023. https://ivypanda.com/essays/topic/marketing-research-essay-topics/.

  • Business Intelligence Research Topics
  • Collective Bargaining Essay Titles
  • Target Market Topics
  • Customer Service Essay Titles
  • Information Management Paper Topics
  • Demographics Topics
  • Innovation Titles
  • Instagram Topics
  • Market Research Titles
  • Nonverbal Communication Essay Titles
  • Operations Strategy Titles
  • Promotion Strategy Paper Topics
  • Social Media Marketing Topics
  • Managerial Accounting Research Ideas
  • Management Styles Essay Titles

Safalta Exam Preparation Online

101+ marketing research topics ideas for you to learn.

  • Whatsapp Channel

Safalta Expert Published by: Aryan Rana Updated Mon, 18 Sep 2023 12:24 AM IST

The field of marketing is quite diverse. It now includes all aspects of digital marketing, including content and social media ones, as well. It's important to keep in mind that our research paper writing service can provide precise work when you find yourself in a difficult situation and are unable to select marketing research paper topics for your paper.

Free Demo Classes

Register here for Free Demo Classes

Waw! Just one step away to get free demo classes.

marketing research topic ideas

Marketing research is collecting, analyzing, and interpreting data and information about markets, products, and customers to inform marketing decisions and strategies. It is an essential tool for businesses, as it helps them to understand their target market, identify customer needs and preferences, and develop marketing campaigns and products that are well-aligned with those needs.  

Download Now:  Free digital marketing e-books [Get your downloaded e-book now]

There are many different types of marketing research that businesses can use to gather data and inform their marketing efforts. Some common methods include:

Surveys: Surveys are a popular method of marketing research, as they allow businesses to collect data from a large number of people quickly and inexpensively. Surveys can be conducted online, via phone, or in person, and can be used to gather information about customer attitudes, preferences, and behaviours.

Focus groups: Focus groups are qualitative research methods that involve bringing a small group of people together to discuss and provide feedback on a particular topic or product. Focus groups can be helpful in gathering more in-depth insights into customer attitudes and behaviours.

marketing research topic ideas

Source: Safalta.com

Experiments: Experiments are a type of research method that involves manipulating one or more variables to observe the effect on a dependent variable. Experiments can be useful for understanding the cause-and-effect relationship between different variables.

  • The Link Between Brand Recognition and Repeat Business
  • Contributing Factors to Better Brand Performance
  • Reputation management and marketing What Are the Best Techniques to Use? Is CSR a Marketing Strategy?
  • The Most Effective Social Media Techniques to Increase Customer Engagement
  • Analysis of the Effects of Social Media Marketing on Consumer Behavior
  • The Connection Between Lifestyle Branding and Influencer Marketing
  • The Most Important Technologies Applied to Enhance Online Customer Decision-Making
  • Online Shopping: What Consumers Think about It
  • The impact of brand personality on consumer decision-making
  • Virtual and augmented reality's use in e-commerce
  • The Key Elements of a Strong Customer Relationship
  • Influence of Brand Reputation on Customer First Impression
  • Consumer Behavior: Convergence and Divergence Factors
  • A Competitive Marketing Strategy's Elements
  • Do Consumer Purchase Decisions Affect Brand Experience?
  • Definition of the Social Marketing Mix Strategy
  • Product Packaging's Role in Competitive Marketing Strategy
  • How to Position Products or Services for Effective Marketing through Pricing
  • Why Marketing Campaigns Work Using Wearables and Smartphones to Target People in a Novel Way
  • Product design and target marketing
  • Through Guest Blogging, a Company Can Improve Its Brand
  • The Primary Dissimilarities Between B2C and B2B Marketing Techniques
  • The Most Effective B2B Marketing Strategies
  • Every Second Counts: A Case Study of IBM's B2B Marketing Strategy
  • The Most Effective Social Media Channel for B2B Marketing
  • How Sales Performance Is Affected by Customer Satisfaction
  • Marketing Efforts Comparative analysis of targeting Millennials and Generation Z
  • Analyzing How Product Descriptions, Reviews, and Ratings Affect Purchase Decision
  • Are affiliate programmes considered digital marketing? Why?
  • The Most Effective Marketing Techniques for Reputation Repair
  • Components of brand loyalty: How Connected Consumers React to Negative Word of Mouth
  • The Connection Between Brand Personality and Brand Loyalty Identification
  • What to Focus on to Avoid Losing Customers: Customer Satisfaction vs. Brand Loyalty
  • Can Marketing Help a Company? Brand Attachment's Role in Arousing Targeted Emotions in Consumers' Unethical Company Behavior's Effect on Brand Attachment Increase Brand Equity
  • Finding the Key Factors That Influence Customers to Switch to Another Brand
  • How to Drive Innovation with Marketing

marketing research topic ideas

  • What Works Best for Generation Z in Marketing: Aggressive vs. Discrete?
  • Analysis of Millennials' US Purchase Decisions
  • Generation Z and Y Purchase Decisions: A Comparative Analysis
  • Does Social Media Marketing Work Better for Targeting Men or Women? A barrier to effective online marketing campaigns for large brands is segment language.
  • Are cultural differences a factor in marketing messages and strategies? Brand Credibility Elements That Drive Consumer Loyalty
  • Labels are more important when buying cosmetics than when buying food, according to research.
  • Customer Relationship Management Strategy Elements
  • Customer Retention Rates are Improved by Email Marketing
  • The impact of artificial intelligence on digital marketing
  • The role of personalization in digital marketing
  • The effectiveness of influencer marketing in the digital age
  • The use of virtual and augmented reality in digital marketing
  • The impact of social media algorithms on the reach of organic content
  • The ethical considerations of data collection and targeting in digital marketing
  • The future of e-commerce and its relationship to digital marketing
  • The role of chatbots in customer service and marketing
  • The impact of virtual events on brand engagement
  • The use of gamification in digital marketing campaigns

marketing research topic ideas

  • Which digital marketing approach is ideal for startups?
  • Analyzing the Return on Investment of the Most Popular Digital Marketing Techniques
  • Case Study Analysis for Search Engine Optimization
  • Top Digital Marketing Techniques to Lower Cart Abandonment Rates
  • Which is better for tracking KPIs, traditional marketing or digital marketing?
  • The Most Effective Free Digital Marketing Tools Competitor Research
  • The Rules of Targeted Marketing Using Pay-Per-Click Ads
  • Is CRM a Type of Digital Marketing? Email Marketing's Role in Lead Generation

What are some interesting research topics?

What are the five areas of study in marketing, what are the top ten ways to organise a research paper, why research is important in digital marketing, what is the importance of digital marketing tools, what are the 4 main purposes of market research.

  • Important Business decisions.
  • Investing and funding.
  • New business opportunities must be determined.
  • Avoiding business failures.

safalta app

Start Learning & Earning

  • Digital Marketing
  • Job Ready Courses
  • Graphic Designing
  • Advance Excel

partner ad

Trending Courses

Master Certification in Digital Marketing  Programme (Batch-11)

Master Certification in Digital Marketing Programme (Batch-11)

Now at just ₹ 64999 ₹ 125000 48% off

Professional Certification Programme in Digital Marketing (Batch-4)

Professional Certification Programme in Digital Marketing (Batch-4)

Now at just ₹ 49999 ₹ 125000 60% off

Advanced Certification in Digital Marketing Online Programme (Batch-21)

Advanced Certification in Digital Marketing Online Programme (Batch-21)

Now at just ₹ 24999 ₹ 49999 50% off

Advance Certification In Graphic Design  Programme  (Batch-8) : 100 Hours Live Interactive Classes

Advance Certification In Graphic Design Programme (Batch-8) : 100 Hours Live Interactive Classes

Now at just ₹ 15999 ₹ 29999 47% off

Flipkart Hot Selling Course in 2024

Flipkart Hot Selling Course in 2024

Now at just ₹ 10000 ₹ 30000 67% off

Advanced Certification in Digital Marketing Classroom Programme (Batch-3)

Advanced Certification in Digital Marketing Classroom Programme (Batch-3)

Now at just ₹ 29999 ₹ 99999 70% off

Basic Digital Marketing Course (Batch-24): 50 Hours Live+ Recorded Classes!

Basic Digital Marketing Course (Batch-24): 50 Hours Live+ Recorded Classes!

Now at just ₹ 1499 ₹ 9999 85% off

WhatsApp Business Marketing Course

WhatsApp Business Marketing Course

Now at just ₹ 599 ₹ 1599 63% off

Advance Excel Course

Advance Excel Course

Now at just ₹ 2499 ₹ 8000 69% off

अपनी वेबसाइट पर हम डाटा संग्रह टूल्स, जैसे की कुकीज के माध्यम से आपकी जानकारी एकत्र करते हैं ताकि आपको बेहतर अनुभव प्रदान कर सकें, वेबसाइट के ट्रैफिक का विश्लेषण कर सकें, कॉन्टेंट व्यक्तिगत तरीके से पेश कर सकें और हमारे पार्टनर्स, जैसे की Google, और सोशल मीडिया साइट्स, जैसे की Facebook, के साथ लक्षित विज्ञापन पेश करने के लिए उपयोग कर सकें। साथ ही, अगर आप साइन-अप करते हैं, तो हम आपका ईमेल पता, फोन नंबर और अन्य विवरण पूरी तरह सुरक्षित तरीके से स्टोर करते हैं। आप कुकीज नीति पृष्ठ से अपनी कुकीज हटा सकते है और रजिस्टर्ड यूजर अपने प्रोफाइल पेज से अपना व्यक्तिगत डाटा हटा या एक्सपोर्ट कर सकते हैं। हमारी Cookies Policy , Privacy Policy और Terms & Conditions के बारे में पढ़ें और अपनी सहमति देने के लिए Agree पर क्लिक करें।

Download App for Live stream

Live stream is currently not available on web. Kindly download our app.

Popular Searches

  • Current Affairs

Most Popular Exams

  • CBSE Term 2

login

You have awarded with Avid Reader-3 for reading 50 ebooks on safalta.com. Keep learning and earn coins and badges.

marketing research topic ideas

logo

150 Excellent Marketing Research Topics to Achieve Top Grades

Table of Contents

If you are a marketing student, then you will have to write several assignments on marketing research topics. Right now, are you looking for the best marketing research paper topics? Don’t worry! We know how difficult it is to search and find hot marketing topics. So, to help you, here, in this blog post, we have shared a list of exclusive marketing research topic ideas worthy of fetching top grades.

How to Write a Marketing Research Paper

Marketing is a complex field of study that focuses on the innovative activities used by a company to promote and sell its products or services to the target audience. When you are asked to write a marketing research paper, you can consider writing on topics from business marketing strategies, marketing issues, or any other research areas related to the field of marketing.

First, a good research topic is needed for writing an excellent marketing research paper. So, based on your interest, identify a perfect marketing topic with a wide research scope. After you have identified a marketing research topic, go ahead and do a complete analysis of the topic.

Before you begin writing your research paper, sketch an outline based on your research analysis. Then, with the help of the outline, draft a well-structured marketing research paper with components such as introduction, body, and conclusion. When writing your research paper, make sure to provide relevant evidence to claim your key arguments and also include examples and references to support your claim.

Marketing Research Topics

List of Marketing Research Paper Topics

In marketing, you have a lot of research areas to focus on. For writing your marketing research paper, you can consider choosing topics from marketing research areas on consumer behavior, digital marketing, distribution, influential marketing, and so on.

Marketing Research Paper Topics Ideas

As marketing is a broad subject, identifying the best research topic from it might consume a lot of time. So, to make your topic selection process easier, here, we have grouped different categories and have listed some interesting marketing research topics for you to consider.

Explore the complete list of topics and pick an ideal marketing research topic that will help you score an A+ grade.

Marketing Research Paper Topics on Distribution

  • Compare the distribution systems used by small companies and multinationals.
  • Brand manipulation tactics that marketers used to get more clients.
  • Analyzing the best distribution strategies for new companies in offshore marketing.
  • Marketing mix application: A closer look at Facebook.
  • The relationship between marketing research and business sales
  • The best strategies for integrating new products into the targeted clients’ lifestyles?
  • Is it effective to use Black Friday for driving sales?
  • Modern business marketing tactics and paradigms.
  • The main factors that determine customer satisfaction in young adults
  • Mistakes to avoid when crafting new marketing distribution channels.
  • How do businesses use technology in the marketing of distribution?
  • What manipulation tactics do brands use to get more customers?
  • How can social media impact the buying choices of shoppers?
  • Discuss the pros and cons of offshore marketing
  • Describe some best distribution strategies for new companies
  • Compare and contrast reverse logistics and dual distribution channels
  • Pros and cons of direct selling
  • Evaluation of the most effective distribution channel to use for selling through intermediaries
  • Compare and contrast the distribution mechanism in large-scale corporations and SMEs
  • Discuss the strategies of Sensory marketing and their impact on advertising
  • Opportunities and threats of marketing research in the twenty-first century
  • Critical analysis of digital marketing trends over the past decade
  • Discuss the future of traditional marketing channels

Marketing Research Topics

Marketing Research Topics on Consumer Behavior

  • Analyze the consumer’s buying behavior for wedding suits.
  • Analyze the importance of studying consumer behavior when taking your business abroad.
  • The effects of women’s status on their buying behavior.
  • How do ads influence consumer behavior?
  • Using loyalty programs as tools of marketing.
  • Are well-known brands always good in quality?
  • Analyze marketing challenges in family-owned enterprises.
  • Does the customer pay attention to product labels?
  • Are customers properly equipped to protect themselves from direct marketing?
  • Leadership in marketing teams.
  • How does advertising impact consumer behavior?
  • How does global marketing incorporate standardization?
  • How to apply the Learning Model of Consumer Behavior in Marketing
  • Compare and contrast the Engel-Kollat-Blackwell (EKB) model and the Hawkins-Stern impulse buying model
  • Critical analysis of the Webster and Wind model of Consumer Behaviour
  • How to use Sociological Model and Psychoanalytic Model to identify and track consumer behavior?
  • Discuss the challenges associated with different consumer behavior models
  • Review the effectiveness of the initiatives of Internet marketing critically
  • Discuss the differences between digital marketing and traditional marketing
  • Assess strategies, trends, and realities of digital marketing
  • Investigate the impact of WOM (word-of-mouth) marketing on consumer behavior
  • How influencer marketing helps companies to manage their reputation?

Impressive Market Research Topics

  • Harmful impacts of advertising on children.
  • Is radio a good method of advertising today?
  • Marketing strategies used in the fashion industry.
  • Is display marketing declining?
  • Is centralized marketing for global brands a good idea?
  • Analyze the strategies used in marketing baby and maternity products.
  • Brand marketing and political campaigns.
  • Evaluate the success factors in global marketing: A case study of Apple.
  • Comparing the new market entry strategies: Uber versus Netflix.
  • In-store branding and brand salience.
  • How do marketing strategies differ across different cultures?
  • How do brands exploit impulsive buying?

Internet Marketing Research Ideas

  • Do customers prefer buying their products online?
  • What are the latest trends in online marketing?
  • What do customers look for when purchasing products online?
  • Compare and contrast the effectiveness of traditional versus modern marketing strategies.
  • Why does marketing content in online advertising go viral?
  • How did Google’s mobile-first index affect online marketing?
  • Online marketing and internet security.
  • Can a business succeed without social media marketing?
  • Why do you need to do competitor analysis to succeed in marketing your brand?
  • Analyzing the effectiveness of Internet marketing in growing sales: A case study of American companies.
  • Successful social media marketing approaches that helped break through the strong market monopoly
  • Effect of TV Advertising on top of mind awareness

Influential Marketing Research Topics

  • Is influencer marketing the most powerful form of marketing?
  • Identify the most powerful promotion techniques.
  • Relevance of Corporate Social Responsibility (CSR) in brand development.
  • Analyze the most effective techniques to produce leads.
  • Discuss the advantages and disadvantages of social media platforms.
  • Video marketing is a new marketing trend
  • What is the impression of click-baited sponsored content on the consumers?
  • Briefly explain the content promotion of Pinterest.
  • How do business sales and marketing research relate to one another?
  • Analyze the significance of an email in marketing.
  • Is direct marketing welcomed by people?
  • Do people like being click-baited into sponsored posts?

Excellent Marketing Research Topics

  • Marketing distribution channels and the mistakes you might avoid.
  • The development and execution of investment banking in developing markets.
  • Review Starbucks’ international market-entry strategy.
  • Customer buying behavior and the sensory marketing role.
  • The influence of performance management for both huge and diversified organizations.
  • Gender influence on business startups.
  • Logistic management and its inherent risks
  • Conventional business marketing techniques and dimensions.
  • Supply chain management and the impact of Information Technology.
  • The benefits of a smartphone to understand customer thinking.
  • Advertising and the application of humor.
  • Significance of studying consumer behavior in an international business.
  • Telemarketing- Evaluate the concept.
  • Instagram versus Facebook- which is a better marketing platform?
  • The impact of Brexit on the UK’s financial institutions.
  • Women’s sentiments around comparison advertising
  • Do consumers prefer purchasing routine grocery products online?

Best Marketing Research Topics

  • What is the most effective form of marketing?
  • Discuss the steps to implement Efficiency e-CRM.
  • Study the influence of multinational trade agreements on the growth of developing economies.
  • How does marketing content in online marketing get viral?
  • Brand promotion and the use of celebrities- Discuss its impact on the ROI.
  • The influence of Automated Service Interaction in retaining existing customers as well as attracting new ones.
  • The influence of advertising on the recession period.
  • Analyze the functions of mobile marketing.
  • A look into marketing approaches that broke through strong market monopoly
  • A study on how to make customers purchase goods and services in the luxury category
  • Explain the concept of Artificial Intelligence in marketing.
  • Comparison of advertising versus building brand equity
  • Analysis of the consumer buying behavior for Coca-Cola.
  • Manipulation tactics: how brands get more customers
  • What makes people want to share content with their friends?
  • Marketing challenges around the evolving family structures
  • Is centralized global marketing a good idea for brand health in the local market

Read more: Top Human Resources Research Topics and Ideas for Students

Popular Marketing Research Paper Topics

  • Creating compelling content marketing campaigns in 10 steps
  • Working more micro-content into marketing efforts
  • The five Cs when creating content marketing copy
  • Repurposing marketing content for small businesses
  • The 10 biggest graphic design mistakes companies make in their marketing pieces
  • The benefits of inbound marketing
  • Are YouTube videos more engaging than TV ads?
  • Will immersion marketing through VR technology be accepted?
  • Does social media affect SEO ranking?
  • Social media campaign ideas from big brands
  • How to generate subscribers for your blog faster than ever
  • How to effectively capitalize on the wearables market
  • The best SEO strategies that increase site traffic
  • Creating brand awareness by utilizing global event marketing
  • The importance of a marketing plan to the success of a business or product launch
  • How to find profitable niches in affiliate marketing?
  • How to market products on an international level?
  • Are grey SEO techniques safe?
  • Video content marketing myths you must discard
  • An exploration of the differences in marketing strategies across cultures
  • How is augmented reality going to enhance marketing experiences?
  • Harmful effects of advertising to kids
  • Effect marketing strategies for restaurant businesses

Innovative Marketing Research Topics

  • Discuss the Environmental determinants of international market entry strategies.
  • Conduct an ethical examination of advertising deception.
  • Explain the determinants and benefits of global product marketing.
  • Analyze the marketing strategies of non-profit organizations.
  • Discuss the evolution of relationship marketing.
  • Essential content marketing strategies for SMEs.
  • Analyze the psychology of sports marketing.
  • Discuss the efficiency and usage of Social media marketing communication.
  • Analyze the impact of search engine optimization on web accessibility.
  • Examine the rise of storytelling as an essential element of content marketing strategy.

Wrapping Up

Out of the different topics suggested in this blog post, go with any topic of your choice and craft a well-structured, informative marketing research paper deserving of an A+ grade. In case, you are unsure how to compose a research paper on marketing topics, quickly avail of our marketing assignment help service. On our platform, we have several writers who are experts in the field of marketing to offer assignment help as per your needs for all kinds of academic papers. Without compromising the quality, our subject professionals will prepare and deliver plagiarism-free marketing research papers ahead of the deadline and will assist you in boosting your overall academic scores.

marketing research topic ideas

Related Post

Religious Research Paper Topics

220 Amazing Religious Research Paper Topics and Ideas

Research Proposal

Read and Understand How to Write a Research Proposal

Controversial Research Topics

100+ Controversial Research Topics and Ideas to Focus On

About author.

' src=

Jacob Smith

I am an Academic Writer and have affection to share my knowledge through posts’. I do not feel tiredness while research and analyzing the things. Sometime, I write down hundred of research topics as per the students requirements. I want to share solution oriented content to the students.

Leave a Reply Cancel reply

You must be logged in to post a comment.

  • Featured Posts

140 Unique Geology Research Topics to Focus On

200+ outstanding world history topics and ideas 2023, 190 excellent ap research topics and ideas, 150+ trending group discussion topics and ideas, 170 funny speech topics to blow the minds of audience, who invented exams learn the history of examination, how to focus on reading 15 effective tips for better concentration, what is a rhetorical analysis essay and how to write it, primary school teacher in australia- eligibility, job role, career options, and salary, 4 steps to build a flawless business letter format, get help instantly.

Raise Your Grades with Assignment Help Pro

PrepScholar

Choose Your Test

Sat / act prep online guides and tips, 113 great research paper topics.

author image

General Education

feature_pencilpaper

One of the hardest parts of writing a research paper can be just finding a good topic to write about. Fortunately we've done the hard work for you and have compiled a list of 113 interesting research paper topics. They've been organized into ten categories and cover a wide range of subjects so you can easily find the best topic for you.

In addition to the list of good research topics, we've included advice on what makes a good research paper topic and how you can use your topic to start writing a great paper.

What Makes a Good Research Paper Topic?

Not all research paper topics are created equal, and you want to make sure you choose a great topic before you start writing. Below are the three most important factors to consider to make sure you choose the best research paper topics.

#1: It's Something You're Interested In

A paper is always easier to write if you're interested in the topic, and you'll be more motivated to do in-depth research and write a paper that really covers the entire subject. Even if a certain research paper topic is getting a lot of buzz right now or other people seem interested in writing about it, don't feel tempted to make it your topic unless you genuinely have some sort of interest in it as well.

#2: There's Enough Information to Write a Paper

Even if you come up with the absolute best research paper topic and you're so excited to write about it, you won't be able to produce a good paper if there isn't enough research about the topic. This can happen for very specific or specialized topics, as well as topics that are too new to have enough research done on them at the moment. Easy research paper topics will always be topics with enough information to write a full-length paper.

Trying to write a research paper on a topic that doesn't have much research on it is incredibly hard, so before you decide on a topic, do a bit of preliminary searching and make sure you'll have all the information you need to write your paper.

#3: It Fits Your Teacher's Guidelines

Don't get so carried away looking at lists of research paper topics that you forget any requirements or restrictions your teacher may have put on research topic ideas. If you're writing a research paper on a health-related topic, deciding to write about the impact of rap on the music scene probably won't be allowed, but there may be some sort of leeway. For example, if you're really interested in current events but your teacher wants you to write a research paper on a history topic, you may be able to choose a topic that fits both categories, like exploring the relationship between the US and North Korea. No matter what, always get your research paper topic approved by your teacher first before you begin writing.

113 Good Research Paper Topics

Below are 113 good research topics to help you get you started on your paper. We've organized them into ten categories to make it easier to find the type of research paper topics you're looking for.

Arts/Culture

  • Discuss the main differences in art from the Italian Renaissance and the Northern Renaissance .
  • Analyze the impact a famous artist had on the world.
  • How is sexism portrayed in different types of media (music, film, video games, etc.)? Has the amount/type of sexism changed over the years?
  • How has the music of slaves brought over from Africa shaped modern American music?
  • How has rap music evolved in the past decade?
  • How has the portrayal of minorities in the media changed?

music-277279_640

Current Events

  • What have been the impacts of China's one child policy?
  • How have the goals of feminists changed over the decades?
  • How has the Trump presidency changed international relations?
  • Analyze the history of the relationship between the United States and North Korea.
  • What factors contributed to the current decline in the rate of unemployment?
  • What have been the impacts of states which have increased their minimum wage?
  • How do US immigration laws compare to immigration laws of other countries?
  • How have the US's immigration laws changed in the past few years/decades?
  • How has the Black Lives Matter movement affected discussions and view about racism in the US?
  • What impact has the Affordable Care Act had on healthcare in the US?
  • What factors contributed to the UK deciding to leave the EU (Brexit)?
  • What factors contributed to China becoming an economic power?
  • Discuss the history of Bitcoin or other cryptocurrencies  (some of which tokenize the S&P 500 Index on the blockchain) .
  • Do students in schools that eliminate grades do better in college and their careers?
  • Do students from wealthier backgrounds score higher on standardized tests?
  • Do students who receive free meals at school get higher grades compared to when they weren't receiving a free meal?
  • Do students who attend charter schools score higher on standardized tests than students in public schools?
  • Do students learn better in same-sex classrooms?
  • How does giving each student access to an iPad or laptop affect their studies?
  • What are the benefits and drawbacks of the Montessori Method ?
  • Do children who attend preschool do better in school later on?
  • What was the impact of the No Child Left Behind act?
  • How does the US education system compare to education systems in other countries?
  • What impact does mandatory physical education classes have on students' health?
  • Which methods are most effective at reducing bullying in schools?
  • Do homeschoolers who attend college do as well as students who attended traditional schools?
  • Does offering tenure increase or decrease quality of teaching?
  • How does college debt affect future life choices of students?
  • Should graduate students be able to form unions?

body_highschoolsc

  • What are different ways to lower gun-related deaths in the US?
  • How and why have divorce rates changed over time?
  • Is affirmative action still necessary in education and/or the workplace?
  • Should physician-assisted suicide be legal?
  • How has stem cell research impacted the medical field?
  • How can human trafficking be reduced in the United States/world?
  • Should people be able to donate organs in exchange for money?
  • Which types of juvenile punishment have proven most effective at preventing future crimes?
  • Has the increase in US airport security made passengers safer?
  • Analyze the immigration policies of certain countries and how they are similar and different from one another.
  • Several states have legalized recreational marijuana. What positive and negative impacts have they experienced as a result?
  • Do tariffs increase the number of domestic jobs?
  • Which prison reforms have proven most effective?
  • Should governments be able to censor certain information on the internet?
  • Which methods/programs have been most effective at reducing teen pregnancy?
  • What are the benefits and drawbacks of the Keto diet?
  • How effective are different exercise regimes for losing weight and maintaining weight loss?
  • How do the healthcare plans of various countries differ from each other?
  • What are the most effective ways to treat depression ?
  • What are the pros and cons of genetically modified foods?
  • Which methods are most effective for improving memory?
  • What can be done to lower healthcare costs in the US?
  • What factors contributed to the current opioid crisis?
  • Analyze the history and impact of the HIV/AIDS epidemic .
  • Are low-carbohydrate or low-fat diets more effective for weight loss?
  • How much exercise should the average adult be getting each week?
  • Which methods are most effective to get parents to vaccinate their children?
  • What are the pros and cons of clean needle programs?
  • How does stress affect the body?
  • Discuss the history of the conflict between Israel and the Palestinians.
  • What were the causes and effects of the Salem Witch Trials?
  • Who was responsible for the Iran-Contra situation?
  • How has New Orleans and the government's response to natural disasters changed since Hurricane Katrina?
  • What events led to the fall of the Roman Empire?
  • What were the impacts of British rule in India ?
  • Was the atomic bombing of Hiroshima and Nagasaki necessary?
  • What were the successes and failures of the women's suffrage movement in the United States?
  • What were the causes of the Civil War?
  • How did Abraham Lincoln's assassination impact the country and reconstruction after the Civil War?
  • Which factors contributed to the colonies winning the American Revolution?
  • What caused Hitler's rise to power?
  • Discuss how a specific invention impacted history.
  • What led to Cleopatra's fall as ruler of Egypt?
  • How has Japan changed and evolved over the centuries?
  • What were the causes of the Rwandan genocide ?

main_lincoln

  • Why did Martin Luther decide to split with the Catholic Church?
  • Analyze the history and impact of a well-known cult (Jonestown, Manson family, etc.)
  • How did the sexual abuse scandal impact how people view the Catholic Church?
  • How has the Catholic church's power changed over the past decades/centuries?
  • What are the causes behind the rise in atheism/ agnosticism in the United States?
  • What were the influences in Siddhartha's life resulted in him becoming the Buddha?
  • How has media portrayal of Islam/Muslims changed since September 11th?

Science/Environment

  • How has the earth's climate changed in the past few decades?
  • How has the use and elimination of DDT affected bird populations in the US?
  • Analyze how the number and severity of natural disasters have increased in the past few decades.
  • Analyze deforestation rates in a certain area or globally over a period of time.
  • How have past oil spills changed regulations and cleanup methods?
  • How has the Flint water crisis changed water regulation safety?
  • What are the pros and cons of fracking?
  • What impact has the Paris Climate Agreement had so far?
  • What have NASA's biggest successes and failures been?
  • How can we improve access to clean water around the world?
  • Does ecotourism actually have a positive impact on the environment?
  • Should the US rely on nuclear energy more?
  • What can be done to save amphibian species currently at risk of extinction?
  • What impact has climate change had on coral reefs?
  • How are black holes created?
  • Are teens who spend more time on social media more likely to suffer anxiety and/or depression?
  • How will the loss of net neutrality affect internet users?
  • Analyze the history and progress of self-driving vehicles.
  • How has the use of drones changed surveillance and warfare methods?
  • Has social media made people more or less connected?
  • What progress has currently been made with artificial intelligence ?
  • Do smartphones increase or decrease workplace productivity?
  • What are the most effective ways to use technology in the classroom?
  • How is Google search affecting our intelligence?
  • When is the best age for a child to begin owning a smartphone?
  • Has frequent texting reduced teen literacy rates?

body_iphone2

How to Write a Great Research Paper

Even great research paper topics won't give you a great research paper if you don't hone your topic before and during the writing process. Follow these three tips to turn good research paper topics into great papers.

#1: Figure Out Your Thesis Early

Before you start writing a single word of your paper, you first need to know what your thesis will be. Your thesis is a statement that explains what you intend to prove/show in your paper. Every sentence in your research paper will relate back to your thesis, so you don't want to start writing without it!

As some examples, if you're writing a research paper on if students learn better in same-sex classrooms, your thesis might be "Research has shown that elementary-age students in same-sex classrooms score higher on standardized tests and report feeling more comfortable in the classroom."

If you're writing a paper on the causes of the Civil War, your thesis might be "While the dispute between the North and South over slavery is the most well-known cause of the Civil War, other key causes include differences in the economies of the North and South, states' rights, and territorial expansion."

#2: Back Every Statement Up With Research

Remember, this is a research paper you're writing, so you'll need to use lots of research to make your points. Every statement you give must be backed up with research, properly cited the way your teacher requested. You're allowed to include opinions of your own, but they must also be supported by the research you give.

#3: Do Your Research Before You Begin Writing

You don't want to start writing your research paper and then learn that there isn't enough research to back up the points you're making, or, even worse, that the research contradicts the points you're trying to make!

Get most of your research on your good research topics done before you begin writing. Then use the research you've collected to create a rough outline of what your paper will cover and the key points you're going to make. This will help keep your paper clear and organized, and it'll ensure you have enough research to produce a strong paper.

What's Next?

Are you also learning about dynamic equilibrium in your science class? We break this sometimes tricky concept down so it's easy to understand in our complete guide to dynamic equilibrium .

Thinking about becoming a nurse practitioner? Nurse practitioners have one of the fastest growing careers in the country, and we have all the information you need to know about what to expect from nurse practitioner school .

Want to know the fastest and easiest ways to convert between Fahrenheit and Celsius? We've got you covered! Check out our guide to the best ways to convert Celsius to Fahrenheit (or vice versa).

Need more help with this topic? Check out Tutorbase!

Our vetted tutor database includes a range of experienced educators who can help you polish an essay for English or explain how derivatives work for Calculus. You can use dozens of filters and search criteria to find the perfect person for your needs.

Connect With a Tutor Now

These recommendations are based solely on our knowledge and experience. If you purchase an item through one of our links, PrepScholar may receive a commission.

author image

Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

Student and Parent Forum

Our new student and parent forum, at ExpertHub.PrepScholar.com , allow you to interact with your peers and the PrepScholar staff. See how other students and parents are navigating high school, college, and the college admissions process. Ask questions; get answers.

Join the Conversation

Ask a Question Below

Have any questions about this article or other topics? Ask below and we'll reply!

Improve With Our Famous Guides

  • For All Students

The 5 Strategies You Must Be Using to Improve 160+ SAT Points

How to Get a Perfect 1600, by a Perfect Scorer

Series: How to Get 800 on Each SAT Section:

Score 800 on SAT Math

Score 800 on SAT Reading

Score 800 on SAT Writing

Series: How to Get to 600 on Each SAT Section:

Score 600 on SAT Math

Score 600 on SAT Reading

Score 600 on SAT Writing

Free Complete Official SAT Practice Tests

What SAT Target Score Should You Be Aiming For?

15 Strategies to Improve Your SAT Essay

The 5 Strategies You Must Be Using to Improve 4+ ACT Points

How to Get a Perfect 36 ACT, by a Perfect Scorer

Series: How to Get 36 on Each ACT Section:

36 on ACT English

36 on ACT Math

36 on ACT Reading

36 on ACT Science

Series: How to Get to 24 on Each ACT Section:

24 on ACT English

24 on ACT Math

24 on ACT Reading

24 on ACT Science

What ACT target score should you be aiming for?

ACT Vocabulary You Must Know

ACT Writing: 15 Tips to Raise Your Essay Score

How to Get Into Harvard and the Ivy League

How to Get a Perfect 4.0 GPA

How to Write an Amazing College Essay

What Exactly Are Colleges Looking For?

Is the ACT easier than the SAT? A Comprehensive Guide

Should you retake your SAT or ACT?

When should you take the SAT or ACT?

Stay Informed

marketing research topic ideas

Get the latest articles and test prep tips!

Looking for Graduate School Test Prep?

Check out our top-rated graduate blogs here:

GRE Online Prep Blog

GMAT Online Prep Blog

TOEFL Online Prep Blog

Holly R. "I am absolutely overjoyed and cannot thank you enough for helping me!”

Professional essay writing service

Entrepreneurship Research Paper Topics

In the bustling world of commerce and innovation, entrepreneurship stands as the vital engine driving economic growth, job creation, and societal change. Aspiring entrepreneurs, business scholars, and interested observers alike continually seek deeper insights into this dynamic domain. This article aims to unveil a wide array of entrepreneurship research topics designed to catalyze your curiosity and inspire groundbreaking research. From exploring start-up strategies, innovation, and risk management to dissecting the role of leadership, cultural influences, and digital transformation in entrepreneurship, these topics span across multiple dimensions of the entrepreneurial landscape. 

What Branches Does Entrepreneurship Include?

Entrepreneurship is a dynamic and diverse field that encompasses a variety of branches. At its core, entrepreneurship involves the creation, development, and management of a new business venture with the aim of generating profit and value for stakeholders. The different branches of entrepreneurship include small business entrepreneurship, social entrepreneurship, corporate entrepreneurship, and technology entrepreneurship, each with its unique characteristics, challenges, and opportunities. Regardless of the branch, entrepreneurship requires a combination of creativity, innovation, risk-taking, and strategic thinking to succeed.

How to Choose a Good Topic on Entrepreneurship ?

Choosing a good topic on entrepreneurship requires careful consideration and research. Here are five steps to help you select a suitable topic:

  • Identify your interests and expertise:

Consider your personal interests, skills, and knowledge. Entrepreneurship covers a broad range of areas, such as startups, small business management, social entrepreneurship, innovation, marketing, finance, and more. Identify the areas that you find intriguing and where you have some expertise or experience.

  • Research current trends and market demand:

Stay updated on the latest trends and market demands in the entrepreneurial landscape. Look for emerging industries, innovative business models, and areas where there is a need for solutions or improvement. Explore news articles, industry reports, market research, and entrepreneurial communities to gather insights into what topics are gaining traction.

  • Consider your target audience:

Determine the audience you want to target with your topic. Are you writing for aspiring entrepreneurs, established business owners, investors, or a specific industry? Understanding your audience's needs and interests will help you narrow down your topic choices and create content that resonates with them.

  • Evaluate competition and uniqueness:

Conduct a competitive analysis to evaluate the existing content and resources available on potential topics. Assess the level of competition and consider how you can bring a unique perspective or value to the subject matter. Look for gaps in the market or areas where you can provide a fresh viewpoint or insights.

  • Assess feasibility and long-term interest:

Evaluate the feasibility of your chosen topic in terms of research availability, accessibility of resources, and your ability to provide valuable and engaging content. Additionally, consider your long-term interest in the topic. Choose a subject that you are passionate about and willing to invest time and effort into exploring and expanding your knowledge over the long run.

Easy Entrepreneurship Research Topics

  • Factors Influencing Small Business Growth
  • Strategies for Successful Bootstrapping in Entrepreneurship
  • The Role of Mentorship in Entrepreneurial Success
  • Analysis of Innovation and Entrepreneurship Correlation
  • Challenges Faced by Women Entrepreneurs
  • Impact of Entrepreneurial Education on Venture Success
  • Significance of Entrepreneurial Networks on Business Performance
  • Importance of Market Research in Startup Development
  • Government Policies Fostering Entrepreneurship
  • Benefits and Challenges of Family-Owned Businesses
  • Role of Corporate Social Responsibility in Entrepreneurial Ventures
  • Crowdfunding and Its Impact on Startup Financing
  • Rise of Social Entrepreneurship and Its Implications
  • Emotional Intelligence in Entrepreneurial Leadership
  • Relationship Between Entrepreneurial Mindset and Business Success
  • Impact of Technology on Traditional Business Models
  • Opportunities and Challenges of the Sharing Economy for Entrepreneurs
  • Role of Sustainability in Entrepreneurship
  • Cultural Factors and Their Influence on Entrepreneurial Behavior
  • Entrepreneurial Ecosystems and Their Impact on Innovation and Growth

Interesting Ideas for an Entrepreneurship Essay

  • Technology’s Impact on Entrepreneurship
  • Social Entrepreneurship and Global Challenges
  • Psychology of Successful Entrepreneurs
  • Fostering an Entrepreneurial Mindset in Education
  • Networking for Entrepreneurial Success
  • Intrapreneurship Within Organizations
  • Challenges and Opportunities in the Digital Age
  • Government Policies and Small Businesses
  • Entrepreneurial Ecosystems and Regional Development
  • Sustainable Entrepreneurship: Profit and Responsibility
  • Overcoming Biases: Women in Entrepreneurship
  • Failure and Resilience in Entrepreneurship
  • Rise of Solopreneurship: Benefits and Drawbacks
  • Entrepreneurship in Emerging Markets
  • Cultural Factors and Entrepreneurial Success
  • Ethical Dilemmas Faced by Entrepreneurs
  • Innovation and Creativity in Ventures
  • Mentors and Advisors for Growth
  • Crowdfunding and Startup Success
  • Future Trends in Entrepreneurship

Research Paper on Entrepreneurship for High School

  • Entrepreneurial Education’s Impact on Creativity in High School
  • Entrepreneurship’s Influence on Local Economic Growth
  • Challenges and Opportunities for Young Entrepreneurs in the Digital Age
  • Promoting Women-Led Businesses in Entrepreneurship
  • Social Entrepreneurship’s Role in Addressing Social and Environmental Issues
  • Family Background’s Effect on High School Students’ Entrepreneurial Intentions
  • Government Policies Promoting Youth Entrepreneurship
  • Franchise Ownership as a Pathway to High School Entrepreneurship
  • Technology and Digital Platforms Supporting Youth Entrepreneurship
  • Characteristics of Successful Young Entrepreneurs
  • Entrepreneurship Education’s Impact on High School Students’ Career Choices
  • Entrepreneurship as a Solution to Youth Unemployment
  • Mentors and Role Models in Shaping Young Entrepreneurs’ Success
  • Crowdfunding’s Effect on Capital Access for Young Entrepreneurs
  • Cultural Factors Influencing High School Students’ Entrepreneurial Intentions
  • Entrepreneurial Networks and Social Capital for Young Entrepreneurs
  • Entrepreneurship’s Impact on Personal Development and Self-Efficacy
  • Innovation and Creativity in Entrepreneurial Success
  • Starting a Business While in High School: Challenges and Benefits
  • Social Media Marketing for Young Entrepreneurs

Entrepreneurship and Business Law Topics

  • Intellectual Property Protection for Startups
  • Legal Considerations for Forming a Business Partnership
  • Employment Law Essentials for Entrepreneurs
  • Regulatory Compliance for Small Businesses
  • Contract Law for Entrepreneurs
  • Liability and Risk Management in Entrepreneurship
  • Legal Issues in E-commerce and Online Businesses
  • Securities Regulations and Fundraising for Startups
  • Tax Law Implications for Small Businesses
  • Data Protection and Privacy Laws for Startups
  • Business Ethics and Corporate Social Responsibility
  • Antitrust Laws and Their Impact on Entrepreneurship
  • Legal Challenges in International Business Expansion
  • Intellectual Property Rights in the Digital Age
  • Legal Issues in Crowdfunding and Crowdsourcing
  • Licensing and Franchising Agreements
  • Legal Aspects of Raising Venture Capital
  • Consumer Protection Laws for Startups
  • Mergers and Acquisitions: Legal Considerations
  • Legal Frameworks for Social Enterprises

Advanced Research Topics About Entrepreneurship

  • Entrepreneurial Leadership and Innovation
  • Digital Transformation in Entrepreneurial Ventures
  • Corporate Social Responsibility and Entrepreneurial Success
  • Entrepreneurial Networks and Venture Growth
  • Entrepreneurial Ecosystems and Startup Success
  • Government Policies and Entrepreneurship
  • Women Entrepreneurs in Emerging Economies
  • Cultural Factors and Entrepreneurial Decision-Making
  • Intellectual Property Rights and Entrepreneurship
  • Entrepreneurial Orientation and Firm Performance
  • Entrepreneurial Failure and Subsequent Activities
  • Managing Entrepreneurial Risks in Dynamic Environments
  • Entrepreneurial Mindset and Intentions
  • Entrepreneurial Education and Startup Success
  • Social Networks and Opportunity Recognition
  • Angel Investors and Early-Stage Startups
  • Exit Strategies and Long-Term Entrepreneurial Success
  • Digital Platforms and Entrepreneurial Activities
  • Entrepreneurial Orientation and Sustainable Practices
  • Entrepreneurship and Regional Economic Development

Great Entrepreneurs of Our Times

  • Elon Musk: Revolutionizing the Automotive, Energy, and Space Industries
  • Jeff Bezos: Transforming E-commerce and Creating the World’s Largest Online Marketplace
  • Mark Zuckerberg: Founding Facebook and Shaping Social Media as We Know It
  • Oprah Winfrey: Building a Media Empire and Becoming a Prominent Philanthropist
  • Richard Branson: Establishing the Virgin Group and Disrupting Multiple Industries
  • Jack Ma: Founding Alibaba Group and Revolutionizing E-commerce in China
  • Steve Jobs: Co-founding Apple Inc. And Revolutionizing the Technology Industry
  • Larry Page and Sergey Brin: Creating Google and Reshaping the Internet Landscape
  • Warren Buffett: Becoming One of the World’s Most Successful Investors and Business Magnates
  • Indra Nooyi: Leading Pepsico as CEO and Driving Its Global Growth
  • Bill Gates: Co-founding Microsoft and Becoming a Prominent Philanthropist
  • Reed Hastings: Founding Netflix and Revolutionizing the Entertainment Industry
  • Arianna Huffington: Founding the Huffington Post and Shaping Digital Media
  • Tony Hsieh: Transforming Online Retail With Zappos and Focusing on Company Culture
  • Sara Blakely: Founding Spanx and Revolutionizing the Shapewear Industry
  • Larry Ellison: Co-founding Oracle Corporation and Pioneering Enterprise Software
  • Howard Schultz: Transforming Starbucks Into a Global Coffeehouse Chain
  • Angela Ahrendts: Transforming Burberry and Leading Apple’s Retail Operations
  • Brian Chesky: Co-founding Airbnb and Disrupting the Hospitality Industry
  • Travis Kalanick: Co-founding Uber and Revolutionizing the Transportation Industry

Entrepreneurship in Different Countries

  • Startup Ecosystem in Silicon Valley, USA
  • The Rise of Fintech Startups in London, UK
  • Social Entrepreneurship in India: Challenges and Opportunities
  • The Tech Startup Scene in Tel Aviv, Israel
  • Sustainable Fashion Startups in Berlin, Germany
  • Mobile Payment Startups in Kenya: Revolutionizing Financial Inclusion
  • Food Delivery Startups in China: The Battle of Giants
  • Entrepreneurship in the Renewable Energy Sector in Denmark
  • E-Commerce Startups in Brazil: Tapping Into a Growing Market
  • Blockchain Startups in Switzerland: The Crypto Hub
  • Agri-Tech Startups in the Netherlands: Innovations in Farming
  • Healthtech Startups in Singapore: Pioneering Healthcare Solutions
  • Artificial Intelligence Startups in Canada: A Hotspot for AI Innovation
  • Clean Water Startups in Mexico: Addressing Water Scarcity Challenges
  • Edtech Startups in South Korea: Transforming Education
  • Tourism Startups in Australia: Exploring Unique Travel Experiences
  • Fashion and Design Startups in Italy: Embracing Heritage and Innovation
  • Green Transportation Startups in Sweden: Building a Sustainable Future
  • Media and Entertainment Startups in Nigeria: Nollywood’s Digital Revolution
  • Financial Technology Startups in Hong Kong: Bridging the East and West in Finance

Good Entrepreneurship Questions

  • What Are the Key Attributes or Qualities of a Successful Entrepreneur?
  • Why Do Entrepreneurs Pursue and Assess Business Opportunities?
  • What Obstacles and Hurdles Do Entrepreneurs Face in the Current Business Landscape?
  • How Can Entrepreneurs Effectively Mitigate and Manage Risks in Their Ventures?
  • In What Ways Does Innovation Contribute to the Triumph of an Entrepreneurial Venture?
  • How Do Entrepreneurs Cultivate and Sustain a Robust Network of Contacts?
  • What Tactics Can Entrepreneurs Employ to Secure Funding for Their Startups?
  • Why Is Market Research Crucial in the Early Stages of a New Business?
  • What Are Some Inventive Marketing Strategies for Entrepreneurs With Limited Budgets?
  • How Do Entrepreneurs Distinguish Themselves and Their Products/Services in a Saturated Marketplace?
  • What Are the Potential Advantages and Disadvantages of Collaborating With Fellow Entrepreneurs or Businesses?
  • How Do Entrepreneurs Establish a Compelling Brand for Their Venture?
  • What Are Some Effective Methods for Managing Time and Maintaining Productivity as an Entrepreneur?
  • How Do Entrepreneurs Adeptly Lead and Motivate Their Team Members?
  • What Are the Pivotal Factors to Consider When Scaling a Business?
  • How Do Entrepreneurs Adapt to Evolving Market Trends and Shifting Customer Preferences?
  • What Ethical Considerations Should Entrepreneurs Bear in Mind While Running Their Ventures?
  • How Do Entrepreneurs Leverage Technology to Streamline Operations and Enhance Efficiency?
  • What Strategies Can Entrepreneurs Employ to Navigate and Outperform Competitors in the Entrepreneurial Space?
  • How Do Entrepreneurs Strike a Healthy Work-Life Balance While Building and Managing Their Businesses?

So, Entrepreneurship Research Topics can be particularly challenging to write due to their multidisciplinary nature, the need for originality, and the requirement to stay current with the ever-evolving business landscape. Additionally, these topics demand a deep understanding of various theories, models, and real-world case studies, which makes it time-consuming and complex for students and researchers. 

Consequently, opting for Studyclerk.com's professional writing services becomes an ideal choice in such situations. By choosing Studyclerk.com, you gain access to a team of experienced writers who are well-versed in entrepreneurship research and possess the necessary skills to deliver high-quality, well-researched, and plagiarism-free content. 

Furthermore, Studyclerk.com offers timely delivery, affordable pricing, and personalized assistance, ensuring that your research work stands out and meets the highest academic standards, thereby paving the way for your success in the entrepreneurial world.

Order your paper now!

Related Posts

  • 100+ Best Science Topics for Research Papers
  • Cultural Research Paper Topics
  • 100+ Best Religion Research Paper Topics in 2023
  • 110 Unique Tranding Fashion Research Paper Topics and Ideas
  • Marketing Research Paper Topics

marketing research topic ideas

Cart

  • SUGGESTED TOPICS
  • The Magazine
  • Newsletters
  • Managing Yourself
  • Managing Teams
  • Work-life Balance
  • The Big Idea
  • Data & Visuals
  • Reading Lists
  • Case Selections
  • HBR Learning
  • Topic Feeds
  • Account Settings
  • Email Preferences

The Future of Marketing Is Intergenerational

  • Mauro F. Guillén

marketing research topic ideas

Older consumers can’t just be an afterthought for brands — but that doesn’t mean just shifting the focus from one generation to another.

Demographics suggest that Americans over the age of 60 will soon become a larger consumer group in terms of income than 20-to-34-year-olds, yet companies still position their brands as if the bulk of the market is people under the age of 40. The answer, however, is not to shift marketing strategies from one generation to another. Research has suggested that boundaries between generations are fuzzy, if not arbitrary. Plus there’s a bewildering degree of variability across individuals within the same generation. Instead, marketers should aim to emphasize common values across different age groups and build “post-generational” brands.

Policymakers, employers, and marketers traditionally have concentrated their attention on people in their 20s, 30s, and early 40s. After all, these have been the largest age groups, the biggest spenders, the trend-setters, and — so we thought — the embodiment of the future of consumption.

marketing research topic ideas

  • Mauro F. Guillén is a vice dean at the Wharton School and the author of the new book, The Perennials: The Megatrends Creating a Postgenerational Society .

Partner Center

  • Data, AI, & Machine Learning
  • Managing Technology
  • Social Responsibility
  • Workplace, Teams, & Culture
  • AI & Machine Learning
  • Diversity & Inclusion
  • Big ideas Research Projects
  • Artificial Intelligence and Business Strategy
  • Responsible AI
  • Future of the Workforce
  • Future of Leadership
  • All Research Projects
  • AI in Action
  • Most Popular
  • The Truth Behind the Nursing Crisis
  • Work/23: The Big Shift
  • Coaching for the Future-Forward Leader
  • Measuring Culture

Winter 2024 Issue

The winter 2024 issue features a special report on sustainability, and provides insights on developing leadership skills, recognizing and addressing caste discrimination, and engaging in strategic planning and execution.

  • Past Issues
  • Upcoming Events
  • Video Archive
  • Me, Myself, and AI
  • Three Big Points

MIT Sloan Management Review Logo

What the Smart Money Says About Black CEOs

Investors’ reactions to an executive appointment often reflect negative bias, while institutional investors take a more positive view.

marketing research topic ideas

Michael Austin/theispot.com

When any public company announces a new CEO, the board braces itself for investors’ reactions as they manifest in decreases or increases in share price. Investors are a highly salient stakeholder group whose responses to the appointment of chief executives, especially racial minorities, are highly anticipated and undoubtedly influence who is selected. But how much should their prospective reactions matter when a board is leaning toward selecting a Black candidate for the CEO role ?

The issue is urgent. Despite noteworthy progress toward racial equity in some industries and at some job levels, Black representation in corporate America’s top leadership positions remains woefully low: The number of Black Fortune 500 CEOs peaked in 2023 — at nine. That is less than 1 in 50 for a racioethnic group that accounts for more than 1 in 8 Americans.

Get Updates on Transformative Leadership

Evidence-based resources that can help you lead your team more effectively, delivered to your inbox monthly.

Please enter a valid email address

Thank you for signing up

Privacy Policy

Recent research findings have highlighted how investors’ biases and perceptions influence their reactions to the appointment of Black CEOs. However, different groups of scholars have offered two highly divergent perspectives. One is pessimistic, suggesting that racial discrimination in American society pervades investors, thereby precipitating a negative stock market reaction to Black CEO appointments. The other, more optimistic view reflects positive market reactions when investors recognize the extensive and valuable human and social capital accrued by Black CEOs — individuals who overcame various hurdles to become senior executives.

Our ongoing research suggests that the factors underlying both views can contribute to market reactions and racial inequity. We find that Black leader appointments affect company financial valuations differently than those of White leaders, depending on whether the appointee is a known commodity and on the number of highly skilled employees they will lead. In short, appointing a Black leader often leads to positive market responses when the leader has a positive track record and the organization possesses less human capital. However, the stock market response is often negative when the leader is relatively unknown and collective human capital — that is, the economic value of the skills, knowledge, and experience of the workforce — is higher. Finally, we find that while there is evidence of negatively biased market responses to Black CEO leaders during their tenure, there is no difference in the actual financial performance of Black CEOs and their peer CEOs — even though minority executives tend to get

About the Authors

Curtis L. Wesley II is an assistant professor of strategy and entrepreneurship at the University of Houston C.T. Bauer College of Business. Hermann A. Ndofor is an assistant professor of management at the Indiana University Kelley School of Business. Enrica N. Ruggs is an associate professor of management at the University of Houston C.T. Bauer College of Business. Derek R. Avery is a professor of management and the C.T. Bauer Chair of Inclusive Leadership at the University of Houston C.T. Bauer College of Business.

More Like This

Add a comment cancel reply.

You must sign in to post a comment. First time here? Sign up for a free account : Comment on articles and get access to many more articles.

McKinsey insurance leadership on 2024 trends and innovations

The insurance industry is going through changes, many of which are fueled by developments in AI. In this episode of the McKinsey on Insurance podcast, Jörg Mußhoff and Fritz Nauck, McKinsey senior partners and coleaders of the Insurance Practice, sat down for a discussion at the 2023 InsureTech Connect conference in Las Vegas. They talked about the trends and innovations they’re seeing in Europe and North America as well as globally, including a push for productivity, a focus on distribution and the end customer, the rearrangement of operating models and approaches to data, and the role of AI and generative AI (gen AI) across these themes. The following transcript has been edited for clarity.

Fritz Nauck: It’s an interesting time in the industry. In North America as well as in Asia, I’m seeing the industry holding its own against a rapidly evolving risk landscape and volatility. There are climate change catastrophes and convective storms that are unparalleled, it’s a tricky time geopolitically, and cyber risks continue to be on the minds of a lot of executives. Then there are inflationary pressures, the balance sheet impacts of which have been significant for life insurers as they look for capital release. What trends do you see in the industry in Europe as well as globally?

Jörg Mußhoff: We’re seeing a lot of platform tech–related plays, which are amazing. We’re seeing various players in the AI space bringing true innovation and making a difference. We see AI in software and in support activity, thinking about call centers and others. The current mood is about reinventing, and new players and incumbents are working jointly on it. I think this collaborative approach will be game changing.

Quite a few players along the value chain—both those focused on AI and those working in pricing, claims, and so on—are actually already very successful. Some are making margins of 30 or 40 percent.

Fritz Nauck: Yesterday, you and I were talking about the themes we see for 2024. You mentioned a focus on expense and efficiency as well as technology, including AI. What do you see carriers thinking about in these two areas?

Want to subscribe to the McKinsey on Insurance podcast?

Jörg Mußhoff: First, I think we are going to see players embarking on a step change in terms of productivity. And this relates to what we just described about supporting players along the value chain. Our frameworks and analyses show that over the next years, up to 50 percent of the workforce might be radically changed, and there is room for a lot of productivity improvements. A lot of players are leveraging technology, including AI and gen AI, to make a step change along the value chain. And this is not unique to insurance.

The other theme in Europe and beyond is a strong focus on distribution and the end customer. Drastic changes in customer segments are a starting point of that. So we see a lot of movement in some areas with customers who are more affluent, and at the same time, players are entirely rethinking their distribution strategy.

Take the agent and broker channels, which are still fairly dominant in our industry: gen AI will change that game. I’m quite optimistic that over the next two or three years, we will see these things happening.

Fritz Nauck: There are a few other themes I’m hearing more about as executives turn the page to 2024. One is the focus on the balance sheet, particularly among life, retirement, and wealth managers. They’re looking at asset management and the balance sheet, including what blocks to have on the balance sheet, what to reinsure, and how to think about third-party capital. In a rapidly changing interest rate environment, this has been a big focus in North America and globally.

I’ll also mention operating models. I think all the changes we’ve talked about come down to a question of how you organize what’s important. How do you drive change through large organizations? What happens globally or regionally? What should be done in-house versus what should be outsourced, and how do you do that so you keep a source of differentiation?

Turning to innovation, what are the innovations you’ve heard about that are most exciting?

Jörg Mußhoff: Gen AI is obviously top of mind for everyone here, right? I think every presentation has mentioned gen AI and related work. We will see a drastic change in thinking about call center activities, which will both dramatically change the way we interact with customers and fundamentally impact our cost structures in these support areas. I think this innovation is real, and the use cases from some of the more innovative players are supporting that change.

But there are quite a few more innovations. We see newly focused models. Embedded insurance is a significant growth area globally in all types of industries—think about telcos and OEMs. We have 30 or 40 very innovative claims players here today.

Fritz Nauck: The other area where I expect innovation is broadly in data. Every executive has realized that to take advantage of the benefits of the cloud and technology and the benefits of AI and gen AI, their data architecture and data usage has to be clean and updated frequently with the right data. So I think there’s much more focus on the underlying data: where you get it, how it’s updated, what the lineage is, and how the model is validated to capture the benefits of new technology.

Another one is risk. The insurance industry by itself—and even with reinsurers—is not sufficiently capitalized to help every person and company protect against the range of risk they have. And so there’s the notion of how to enable third-party capital to enter by correctly identifying risks, measuring the risks, and then transferring those risks into the trenches that third-party capital is willing to invest in—as either a hedge or a pure investment. That has obviously happened for a long time, but it is on the cusp of increasing significantly given the evolving nature of risks.

Jörg Mußhoff: Yes, absolutely.

Jörg Mußhoff is a senior partner in McKinsey’s Berlin office, and Fritz Nauck is a senior partner in the Carolinas office.

Explore a career with us

Related articles.

A picture of Biswa Misra

Modernizing the mindset: An interview with Biswa Misra

Abstract formation trying to expand

How the Asian insurance market is adapting to the future

White cubic blocks arranged in a cube shape where some blocks appear to be moving

What’s ahead for commercial property and casualty insurance

IMAGES

  1. 150 Excellent Marketing Research Topics to Achieve Top Grades

    marketing research topic ideas

  2. Best Marketing Thesis Topics by Marketing Dissertation

    marketing research topic ideas

  3. 100+ Excellent Marketing Research Paper Topics

    marketing research topic ideas

  4. Select the Perfect Phd in Marketing Assistance

    marketing research topic ideas

  5. 150+ Innovative Marketing Research Topics and Ideas

    marketing research topic ideas

  6. Top 50 Best Ever Research Topics for Marketing By Experts

    marketing research topic ideas

COMMENTS

  1. 370+ Marketing Research Topics & Ideas for Your Paper

    Content Marketing Research Topic Ideas. Content marketing is all about creating, publishing, and distributing content for a targeted audience. It's about storytelling, providing valuable information, and building relationships with customers. Here are some fascinating content marketing topics for research: Evaluating the impact of blog posts on ...

  2. Top 100 Marketing Research Topics For Your Paper

    The effect of social media on buying choices. Online purchasing: a study of the product characteristics buyers look for. An exploration of the differences in marketing strategies across cultures. Manipulation tactics: how brands can get more customers. A study of how customer loyalty is affected by brand image.

  3. 71+ Research Paper Topics & Ideas for Marketing Students

    Nonprofit Marketing. Market Segmentation & Targeting. Internet Marketing. Marketing Planning & Forecasting. Product Design & Positioning. Direct Marketing. Advertising. Purchasing & Materials Management. Hopefully, these marketing thesis topics will help you come up with a few topics of your own.

  4. Research Topics In Marketing (+ Free Webinar)

    Here, we'll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We'll also look at actual dissertations and theses from marketing students to give you a view of what a ...

  5. Top Marketing Research Topics: A Guide for Marketers

    Marketing Research Topics are the specific questions that guide the collection and analysis of data to provide insights and recommendations for various marketing decisions. These topics cover a wide range of areas, such as product development, pricing, promotion, distribution, customer satisfaction, loyalty, segmentation, branding, and more.

  6. 150+ Unique Marketing Research Topics for Your Upcoming Projects

    Have a look at these top-notch topics for your marketing assignment writing: The distribution mechanism in SMEs and large-scale corporations. The impact of strategic and tactical causes marketing on brand loyalty among customers. Best strategies for incorporating new items into the lifestyles of the targeted clients.

  7. 100+ Amazing Marketing Research Paper Topics Ideas

    If you are looking for some general, non-specific research topic, the following 50 topic ideas can prove valuable to you. The Relation Between Brand Awareness and Repeat Purchases. Components That Help Improve Brand Performance. Marketing and Company Reputation: The Best Strategies to Use.

  8. 120+ Marketing Research Paper Topics To Impress Everyone

    Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider. A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases. A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.

  9. 233 Marketing Research Topics You Never Knew Existed

    Sport Marketing Research Topics. The role of sports hubs in the management of sports organizations. Facilities and services that help save costs on sports. Sourcing of funding for sporting activities in developing countries. The part of the World Cup and Olympic games on marketing strategies and promotional messages.

  10. 130+ Marketing Research Topics for Marketing Students

    Before, listing the 130+ marketing research topics, you should first know about marketing, marketing research, how to write a research paper on marketing, and w hat are some of the most important considerations in choosing a research topic. And, if you are already known to or aware of all these things, then you can jump to the topics lists in order to choose the best marketing research topics.

  11. 150+ Amazing Research Topics On Marketing

    Marketing covers many areas. Some possible research topics in marketing include how buyers behave, pricing plans, social media marketing, marketing data analysis, marketing automation, search engine optimization, content marketing, viral marketing, and more. With the growth of digital marketing and e-commerce, new developments and trends that ...

  12. 170 Unique Marketing Research Topics and Ideas

    Unique Marketing Research Topics. Supply chain management and the impact of Information Technology. UK's manufacturing sector case study- Total Quality Management as a competitive benefit. Logistic management and its inherent risks- Identify the strategies to reduce them. Supply chain management and the role of ICT.

  13. 105 Marketing Research Paper Topics

    Here are some marketing research paper topics that explore this year's key trends. Influencer marketing in 2023 and its effectiveness. The impact of AI on personalized marketing strategies and enhancing customer experiences. The impact of augmented reality on consumer decision-making and brand engagement.

  14. Marketing Articles, Research, & Case Studies

    Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS. by Shalene Gupta. Few companies can boast a customer base as loyal and engaged as BTS fans. In a case study, Doug Chung shares what marketers can learn from the boyband's savvy use of social media and authentic connection with listeners. 30 Jun 2022.

  15. 70 Marketing Research Topics for Students

    Here is a fashion marketing research topic list you can explore! Famous marketing strategies employed by the fashion industry. What the future holds for fashion and marketing. An exploration of homosexuality and the fashion market. Fashion and Marketing: Exploring the psychology behind these concepts.

  16. Best Ever 111+ Research Topics for Marketing By Experts

    Hopefully, this list of the best marketing research topics will help. If you're still confused about which area you'd like to work in, below are some more topics related to the Pandemic. 3 Pandemic Related Research Topics for Marketing (COVID-19) Below are the top 3 pandemics related marketing research topics:

  17. 60 Hot Marketing Research Topics To Amuse Everyone

    Here are some interesting marketing research topics that will make your lecturer award you more marks. Marketing strategies used in the fashion industry. Analyzing the impact of gender on family members buying decision. Evaluating the success factors in global marketing: A case study of Apple.

  18. Marketing Management Research Paper Topics

    Marketing management is a diverse field encompassing various aspects of marketing, such as strategy, consumer behavior, product development, branding, and more. Below is a comprehensive list of marketing management research paper topics divided into 10 different categories, each containing 10 specific topics.

  19. 25 Ideas for Marketing Research Paper Topics

    25 Ideas for Marketing Research Paper Topics. Lots of people still underestimate the importance of marketing for the business, but nowadays, in the modern world overwhelmed with information, marketing is one of the major things that move the business forward. Also, marketing isn't limited by the business: a country or even an ideology can ...

  20. 106 Marketing Research Essay Topic Ideas & Examples

    Secondly, writing an effective research question helps to define the objective of the research. Snack Food Company's Product Marketing Research. The two snacks can be put side by side and their nominal futures put on a scale of 1-5 for consumers to rate. Nike Company's Management Decisions and Marketing Research.

  21. 101+ Marketing Research Topics Ideas for you to Learn

    Here are some ideas for digital marketing research paper subjects: The impact of artificial intelligence on digital marketing. The role of personalization in digital marketing. The effectiveness of influencer marketing in the digital age. The use of virtual and augmented reality in digital marketing.

  22. 150 Excellent Marketing Research Topics to Achieve Top Grades

    For writing your marketing research paper, you can consider choosing topics from marketing research areas on consumer behavior, digital marketing, distribution, influential marketing, and so on. As marketing is a broad subject, identifying the best research topic from it might consume a lot of time. So, to make your topic selection process ...

  23. 113 Great Research Paper Topics

    113 Great Research Paper Topics. One of the hardest parts of writing a research paper can be just finding a good topic to write about. Fortunately we've done the hard work for you and have compiled a list of 113 interesting research paper topics. They've been organized into ten categories and cover a wide range of subjects so you can easily ...

  24. 100+ Hot Entrepreneurship Research Topics

    Consider your personal interests, skills, and knowledge. Entrepreneurship covers a broad range of areas, such as startups, small business management, social entrepreneurship, innovation, marketing, finance, and more. Identify the areas that you find intriguing and where you have some expertise or experience. Research current trends and market ...

  25. The Future of Marketing Is Intergenerational

    Demographics suggest that Americans over the age of 60 will soon become a larger consumer group in terms of income than 20-to-34-year-olds, yet companies still position their brands as if the bulk ...

  26. What the Smart Money Says About Black CEOs

    Our ongoing research suggests that the factors underlying both views can contribute to market reactions and racial inequity. We find that Black leader appointments affect company financial valuations differently than those of White leaders, depending on whether the appointee is a known commodity and on the number of highly skilled employees ...

  27. Gartner Identifies the Top Cybersecurity Trends for 2024

    Generative AI (GenAI), unsecure employee behavior, third-party risks, continuous threat exposure, boardroom communication gaps and identity-first approaches to security are the driving forces behind the top cybersecurity trends for 2024, according to Gartner, Inc. "GenAI is occupying significant headspace of security leaders as another challenge to manage, but also offers an opportunity to ...

  28. DRAM Market Dynamics

    Before joining the company, he spent eight years in the marketing group of SK Hynix, where he was the major analyst covering supply and demand analysis for short to long-term dynamics. His duties included forecasting long-term market trend, building corporate-level strategy, as well analyzing supplier strategy.

  29. McKinsey insurance leadership on 2024 trends and innovations

    The insurance industry is going through changes, many of which are fueled by developments in AI. In this episode of the McKinsey on Insurance podcast, Jörg Mußhoff and Fritz Nauck, McKinsey senior partners and coleaders of the Insurance Practice, sat down for a discussion at the 2023 InsureTech Connect conference in Las Vegas.They talked about the trends and innovations they're seeing in ...