exemple business plan bar lounge

Lounge Business Plan Template

Written by Dave Lavinsky

Lounge Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their lounge companies. 

If you’re unfamiliar with creating a lounge business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a lounge business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your lounge business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a lounge business or grow your existing lounge company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your lounge business to improve your chances of success. Your lounge business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Lounge Businesses

With regards to funding, the main sources of funding for a lounge business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for lounge companies.

Finish Your Business Plan Today!

How to write a business plan for a lounge business.

If you want to start a lounge business or expand your current one, you need a business plan. The guide and sample below details the necessary information for how to write each essential component of your lounge business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of lounge business you are running and the status. For example, are you a startup, do you have a lounge business that you would like to grow, or are you operating a chain of lounge businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

• Give a brief overv iew of the lounge industry. 
• Discuss the type of lounge business you are operating. 
• Detail your direct competitors. Give an overview of your target customers. 
• Provide a snapshot of your marketing strategy. Identify the key members of your team. 
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of lounge business you are operating.

For example, you m ight specialize in one of the following types of lounge businesses:

• Party lounge business : Any party can take on exotic or compelling variations when a special lounge is created by a party lounge business. This type of business caters to client preferences in any number of themed lounges. Design, setup, teardown and transport is typically included.
• Corporate lounge business: Attendees at trade shows and conferences can utilize a corporate lounge for resting, collaborating with partners or holding team meetings. The lounge is constructed as small spaces, with cube tables and other semi-private places for corporate personnel. Lounges are typically delivered to the venue, with setup and teardown provided. 
• Wedding lounge business: Wedding lounge settings can be as simple or elaborate as wedding party planners want them to be. Venues can be built to resemble Arabian tents with lanterns or grand ballrooms with Venetian chairs. This is a premium business with high-end offerings for elaborate wedding receptions and parties. Services include delivery, setup, teardown and return transport. 
• Pop-up lounge business: Fun, vibrant temporary lounges can be set up easily for corporate meetings or trade show events. These are designed to hold several small spaces, seating 2 to 4 people, with privacy for quiet conversations. Fabric curtains or tents may be used to add privacy. All services are included for this type of lounge business.

In addition to explaining the type of lounge business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of corporate clients served, the number of wedding receptions held, reaching X number of customers in pop-up lounge services, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the lounge industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the lounge industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your lounge business plan:

• How big is the lounge industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your lounge business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your lounge business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, couples, wedding planners, corporate event planners, community planners. 

As you can imagine, the customer segment(s) you choose will have a great impact on the type of lounge business you operate. Clearly, individuals would respond to different marketing promotions than corporate event planners, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers. Ideally you can speak with a sample of your target customers before writing your plan to better understand their needs.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r lounge businesses. 

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes event halls, hotel ballrooms, trade show meeting rooms and outdoor picnic areas. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of lounge business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide appetizers and beverages within your lounges?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a lounge business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f lounge company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide indoor garden lounges, pop up breweries, or corporate gourmet coffee lounges?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your lounge company. Document where your company is situated and mention how the site will impact your success. For example, is your lounge business located in a busy retail district, a business district, or a standalone office? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your lounge marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to event planners, wedding planners, community and corporate planners 
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your lounge business, including answering calls, planning lounge themes and services, billing customers and maintaining furnishings, etc. 

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to build your Xth lounge, or when you hope to reach $X in revenue. It could also be when you expect to expand your lounge business to a new city.

Management Team

To demonstrate your lounge business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing lounge businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a lounge business or successfully running a small themed party business.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 20 customers per day in your lounge, and/or offer package pricing for large lounges ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your lounge business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a lounge business:

• Cost of equipment, furnishings and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of secured contracts for the next 6 months.

Writing a business plan for your lounge business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the lounge industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful lounge business.

Lounge Business Plan FAQs

What is the easiest way to complete my lounge business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your lounge business plan.

How Do You Start a Lounge Business?

Starting a lounge business is easy with these 14 steps:

• Choose the Name for Your Lounge Business
• Create Your Lounge Business Plan
• Choose the Legal Structure for Your Lounge Business
• Secure Startup Funding for Your Lounge Business (If Needed)
• Secure a Location for Your Business
• Register Your Lounge Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Lounge Business
• Buy or Lease the Right Lounge Business Equipment
• Develop Your Lounge Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Lounge Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Lounge business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan writers can create your business plan for you.

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Table of Contents

For many with a passion for the nightlife and hospitality, the dream to open a bar remains persistent. If you’re one of them but are unsure about navigating the complexities of the bar industry, don’t have to worry. Writing a business plan is the first step in transforming this aspiration into a tangible reality. A detailed bar business plan will help streamline your vision, ensuring you’re well-prepared to venture into the bustling world of bar businesses with clarity and confidence.

What is A Bar Business Plan?

A bar business plan is a strategic roadmap that outlines your vision and the steps required to bring it to fruition. It encompasses every aspect of your business, from the fundamental business concept down to the intricate details of daily operations. In essence, it’s the blueprint to grow your business and ensure its longevity in a competitive market.

A great business plan doesn’t merely serve as an internal guide; it’s a persuasive tool to attract stakeholders, investors, and partners. It demonstrates how your bar will attract customers, generate profits, and stand out in the crowded nightlife landscape.

One might ask, “What makes a bar business plan unique?” It’s the blend of the universal principles of business, combined with the niche requirements of the bar industry. This includes, but is not limited to, licensing, menu crafting, entertainment provisions, and safety measures.

Given the dynamic nature of the bar industry, it’s important to include not only your immediate goals but also long-term objectives and strategies for adapting to market shifts. With a clear and comprehensive bar business plan, you’re laying a solid foundation for a successful enterprise.

Why A Business Plan Is Important For A Successful Bar Business? 

Owning a bar is a dream for many, but transforming this dream into a profitable reality requires meticulous planning and foresight. This is where a business plan plays a pivotal role.

Clear Vision and Objectives: A business plan helps establish a clear vision and set measurable objectives for your bar. Whether you aim to create a niche cocktail lounge, a bustling sports bar, or any other type of establishment, your business plan outlines the specific steps you’ll take to make your bar the go-to destination for potential customers. It provides direction and keeps all stakeholders aligned with the business’s overarching goals.

Financial Planning: One of the main reasons business owners create business plans is for robust financial planning. A bar has various financial intricacies, from sourcing ingredients to staffing and marketing expenses. A business plan ensures you’re well-equipped to manage cash flows, investments, and potential financial pitfalls. Moreover, potential investors often request a detailed business plan before committing funds, making this a crucial component for securing necessary capital.

Operational Efficiency: Every bar operates uniquely, depending on its target audience and theme. However, operational efficiency remains a consistent requirement for all bar owners. A business plan is a plan, after all, and it dives deep into the day-to-day operations, ensuring that every aspect, from supplier agreements to employee shifts, runs smoothly and cost-effectively.

Step-by-step Guide To Write A Bar Business Plan.

Navigating the world of the bar industry can be intricate, and the type of bar you want to open plays a pivotal role in shaping your business plan. Whether it’s a neighborhood bar, a high-end cocktail bar, or a wine bar with live music, each requires a distinct approach. This guide is tailored to help entrepreneurs and business owners create a comprehensive plan, ensuring the grand opening of the bar you dream of is a success.

1. Executive Summary

The executive summary is a concise overview of your entire business plan, acting as a snapshot that encapsulates the essence of your vision and strategy. Typically, it’s about one to two pages long and is placed at the beginning of your business plan, but it’s often written last.

What should you cover in an Executive Summary?

• Introduce your bar business, highlighting what makes your bar unique.
• State your mission and vision, giving clarity to the type of bar you aim to establish.
• Outline the main objectives, from your grand opening to long-term goals.
• Provide a financial overview, offering potential investors a glimpse into projected profits and growth.

2. Bar Description

This section delves into the specifics of your bar, painting a vivid picture of what patrons can expect and how you plan to operate.

What should you cover in the bar description section?

• Talk about your bar concept, whether it’s a wine bar, cocktail bar, or a bar with live music.
• Explain your unique selling proposition – what makes your bar stand out from the competition.
• Detail the operations, from opening hours to the ambiance you intend to create.

3. Market Analysis

This segment identifies and studies your potential customers, the location for your bar, and your competitors, helping you strategize accordingly.

Factors to cover:

• Target market: Define the demographics and preferences of those you plan to cater to.
• Location: An existing bar might already have an established clientele, but a new location needs careful consideration for accessibility, safety, and potential customer traffic.
• Competition: Analyze trends in the bar industry and see how competitors operate, ensuring your offerings are both competitive and unique.

4. Organization and Management

This is the operational backbone of your bar, detailing the structure of your business and the team that will run it.

What should you cover in the organization and management plan?

• Bar ownership information: Are you a sole proprietor, or is this part of a larger partnership or corporation?
• Profiles of your Bar management team: Include bios of key team members, showcasing their expertise and how they’ll contribute to running a successful bar.

5. Sample Menu

This section teases what your bar will offer in terms of food and beverages, acting as a tantalizing preview for potential patrons and investors.

What should you consider when creating a sample menu?

• Menu items: Detail the drinks and possibly accompanying food items.
• Unique Selling Proposition: Highlight specials or unique mixes. For instance, a cocktail bar might focus on signature mixes, while a wine bar could emphasize rare finds.
• Menu Pricing : Don’t forget to address pricing, taking into account costs and desired profit margins.

6. Marketing Strategy

This section delineates how you plan to attract customers to your bar and keep them coming back.

What should you cover in a marketing strategy for your bar business?

• Define your brand: From logo to interior decor, consistency is key.
• This could range from social media campaigns ,loyalty programs, SEO for website, or partnership with local businesses. 
• Considering using an  online food ordering system  in your bar
• Create a  digital menu with QR code  to make your menu easy for your customers to access online
• Sales Strategies: Special promotions, events, or partnerships that drive sales.

7. Business Operations

This segment breaks down the day-to-day functioning of your bar, ensuring nothing is overlooked.

BWhat operational issues should you address in your business plan?

• Supply chain: Detail your suppliers for everything from alcohol to garnish.
• Operating hours: Will you have a late-night license? Open only on weekends?
• Staffing: Consider the roles you need to hire for, from bartenders to security.
• Equipment: Everything from the bar counters to the sound system.

8. Financial Plan and Loans

How Many Ways to Fund Your Bar?

Securing funds to start and grow their bar business is a concern for many aspiring bar owners. While personal savings might be the go-to for some, others might look into bank loans, angel investors, or even crowdfunding campaigns. Exploring all available options can ensure you fund your bar easily and efficiently.

Important Questions to Consider When You Create Your Funding Request

Before approaching potential investors or lenders, it’s pivotal to have a clear plan detailing how the funds will be used. What renovations or modifications are necessary? What will the initial stock and equipment cost? What provisions have been made for operational costs until the bar starts turning a profit? Having these answers ready can make your funding request more compelling.

9. Financial Projections

When diving into the world of bar entrepreneurship, understanding your financial landscape is crucial.

Break-even analysis

 It’s an evaluation that helps you determine when your bar will be able to cover all its expenses and start making a profit.

To calculate the break-even point, use this formula: Break Even Point = Fixed Costs / (Price – Variable Costs)

Knowing this can help you write a more convincing business plan, highlighting the viability of your venture.

Projected profit and loss statement

A crucial part of your bar business plan that offers insights into potential profits and losses your business might encounter.

Cash flow analysis

This gives you the key elements to understand how cash moves in and out of your business. By following the bar business plan writing best practices, you can quickly and easily complete these projections. Ensuring that they include a winning strategy will make your financial plan more robust and appealing to potential investors.

Sample Bar Business Plan Template

The following is a comprehensive example of a bar business plan. It’s a great tool to guide you in writing your business plan.

Mission : To provide a unique drinking experience that celebrates local flavors and promotes community bonding.

Vision : To be the neighborhood’s top bar destination, known for its distinctive drinks and vibrant ambiance.

Bar Description : The Urban Vine, a wine-centric bar focusing on regional wines and locally sourced ingredients.

Costs : Estimated starting cost: $250,000.

Profits : Projected first-year net profit: $60,000.

2. Description of the Bar

Bar Concept : A contemporary wine bar featuring local wines and complementary tapas-style dishes.

Bar Name : The Urban Vine.

Bar Type : Wine bar with a secondary focus on craft beers.

Bar Location : 123 Vine Street, Downtown District.

Order Fulfillment : Table service and bar seating available, with an option for outdoor patio seating.

Working Hours : Monday to Thursday: 4 PM – 12 AM; Friday & Saturday: 3 PM – 1 AM; Sunday: 2 PM – 10 PM.

3. Menu Offer

Type of Food and Drink : Wine from local vineyards, craft beers, and tapas-style dishes made from locally sourced ingredients.

Offer : Regular wine tasting events showcasing new arrivals, paired with chef-special appetizers.

Unique Selling Point : Every wine bottle tells a local story, giving drinkers a taste of the region’s vineyards.

4. Market and Competition Analysis

Market Analysis : The Downtown District has a population predominantly comprised of working professionals aged 25-45, making it a prime location for a bar or pub.

Target Customer : Young professionals and wine enthusiasts looking for a quality drinking experience in a relaxed setting.

Size of the Target Customer : Approximately 10,000 individuals fitting the profile within a 5-mile radius.

Competition Analysis : Three other wine bars operate within the district.

Size of the Competition : Among the competitors, the largest has a seating capacity of 75, while the others can host around 50 patrons each.

Competitors’ Offer : Basic wine selections, some with occasional live music nights.

Competitors’ Prices : Average price of $8 per glass of wine and $6 for beer.

5. Investment Plan (Detailed Cost Analysis)

• Leasehold improvements: $80,000
• Furniture & Fixtures: $30,000
• Licensing & Permits: $20,000
• Initial Inventory: $40,000
• Rent: $4,000
• Salaries: $10,000
• Utilities: $1,500
• Miscellaneous: $2,500
• Total Cost : Anticipated first-year expense: $322,000.

6. Financial Forecast

 Considering the costs of starting and the projected revenue, breakeven is anticipated by month eight. The first-year projected revenue is $382,000.

Owner/Manager : Jane Doe – A passionate wine enthusiast with a background in business management.

Head Bartender : John Smith – Experienced in running a bar, skilled in crafting unique drink experiences.

Kitchen Staff : A team of three, led by Chef Anna, specializing in tapas dishes.

8. Marketing Plan

Strategies will focus on social media promotions, local partnerships, and hosting events. Ideas like wine-tasting events, collaborations with local vineyards, and monthly themed nights will be implemented. Special offers will be provided for group bookings, early bird timings, and repeat customers.

This business plan template will help prospective bar owners in crafting their unique plan to make their dream bar a reality. With a robust business strategy, The Urban Vine is set to become a renowned establishment in the Downtown District.

Tips For Creating An Effective Bar Business Plan Outline

Crafting a comprehensive bar business plan is pivotal in turning your vision into a successful venture. Here are some insightful tips to help you create an efficient outline:

Understand Your Niche : Begin by identifying the unique character of your bar. Is it a cozy neighborhood nook or a sophisticated wine bar? The specifics determine the kind of customers you’ll attract and the atmosphere you aim to create.

Include Comprehensive Details : The following bar business plan components are essential: executive summary, bar description, menu offer, market analysis, investment plans, financial forecasts, team structure, and marketing strategies. Don’t skimp on details; a comprehensive plan showcases your dedication and thoroughness.

Focus on Your Unique Selling Proposition (USP) : What makes your bar stand out? Maybe it’s an exclusive range of craft beer and wine, or perhaps it’s an innovative theme. Always include this unique factor in your business plan as it’s pivotal for attracting customers.

Plan Your Offerings : Are you focusing just on drinks or do you also plan to serve a variety of food items? Highlight your primary offerings, be it beer and wine or gourmet appetizers.

Keep It Adaptable : The bar industry is ever-evolving. Ensure your business plan is flexible enough to adapt to changing trends and customer preferences.

Seek Feedback : Before finalizing, share your draft with industry professionals or trusted peers. Their insights could help you include in a winning strategy that perhaps you hadn’t thought of.

Frequently Asked Questions

1. what makes a bar profitable.

A bar’s profitability hinges on multiple factors. A strategic location, a unique selling proposition, efficient cost management, and high-quality service all play pivotal roles. Moreover, understanding the preferences of your target audience and adapting accordingly, offering promotions during off-peak hours, and managing overheads effectively can significantly enhance a bar’s profit margins.

2. What is the executive summary of a bar business plan?

The executive summary is a concise overview of the bar’s business plan. It provides a snapshot of the business concept, its objectives, the financial outlook, and primary offerings. This section is particularly crucial for potential investors as it gives them a quick glance at the bar’s potential profitability and operational strategy.

3. How to write a good executive summary for a business plan with example?

When writing an executive summary, it’s essential to be clear and concise. Start with your bar’s mission and vision. Outline the primary objectives, the bar’s USP, and provide a brief financial overview.

Example: “ Sapphire Lounge aims to be the city’s premier wine bar, offering an eclectic range of international wines in a cozy, upscale environment. Located in the heart of the business district, our vision is to provide professionals a relaxing spot to unwind. We project an annual revenue of $500,000, with an initial investment of $150,000. Our unique wine-tasting events and wine-pairing dinners set us apart in the competitive landscape.”

4. Do bars make a lot of money?

The profitability of bars varies based on several factors like location, concept, management, and market demand. While some bars can yield high profits, especially those in prime locations with a unique concept, others might struggle due to competition, mismanagement, or changing market trends. However, with the right strategy, understanding of the target audience, and operational efficiency, bars can indeed be quite lucrative.  

Crafting a comprehensive business plan is the bedrock of any successful bar venture. By diligently addressing each section and meticulously detailing all elements you aim to include in your business plan, you’re not only preparing for potential challenges but also envisioning the pathway to success. Remember, a business plan is not a static document; it’s a dynamic blueprint that can evolve with the changing demands of the industry and your clientele. Every decision, from the drinks you offer to the promotions you run, should align with the vision set out in your plan, ensuring long-term growth and sustainability.

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Bar Business Plan Template

Written by Dave Lavinsky

Bar Business Plan Outline

• Bar Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Bar Business Plan Here

You’ve come to the right place to create your bar business plan .

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their bar businesses.

To write a successful bar business plan , you will first need to decide what type of bar you want to open. Do you plan to open a sports bar, a wine bar or a nightclub? What kind of alcoholic beverages will you serve? Will you have live music?

You will then need to gather information about your business and the bar industry. This type of information includes data about your potential customers, marketing strategies to reach your target market, and 5-year pro-forma financial statements (income statement, balance sheet and cash flow statement).

Sample Bar Business Plan Template

The following bar business plan example gives you the key elements to include in a winning business plan:

Next Section: Executive Summary >

Bar Business Plan FAQs

What is a bar business plan.

A bar business plan is a plan to start and/or grow your bar business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your bar business plan using our Bar Business Plan Template here .

What Are the Main Types of Bars?

There are many types of bar businesses. Most bars are local bars and are known as dive bars or a neighborhood bar.  Sports bars are also a very popular business option. There are also posh and luxurious bars that offer high-end alcoholic drinks. There are trendy bars that offer the latest trends in cocktail and beer offerings. Other bars are location-focused and are unique to the area of town or location that it is in. Many bars also serve food as an option to accompany the alcoholic drink choices.

What Are the Main Sources of Revenue and Expenses for a Bar?

The primary source of revenue for a bar are the alcoholic drink items and food sold at the establishment.

The key expenses for a bar are the costs to purchase the alcohol (beer, wine, liquor) inventory, bar equipment and supplies, overhead expenses for the staff and rent, and any marketing costs the bar chooses to partake in.

How Do You get Funding for Your Bar Business Plan?

Bar businesses are most likely to receive funding from banks. To attract potential investors, you should have a well-crafted bar business plan with a solid business strategy and financial plan. Another option for a bar business is to obtain a small business loan to help cover startup costs. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options.

What are the Steps To Start a Bar Business?

Starting a bar business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Bar Business Plan - The first step in starting a business is to create a detailed business plan for a bar that outlines all aspects of the venture. This should include market research on the bar industry and potential target market size, information about the services or products you will offer, the bar's concept, marketing efforts, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your bar business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bar business is in compliance with local laws.

3. Register Your Bar Business - Once you have chosen a legal structure, the next step is to register your bar business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your bar business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Bar Equipment & Supplies - In order to start your bar business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bar business. Your marketing strategy should include creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a thriving bar business:

• How to Start a Bar Business
• How to Open a Bar Business

Where Can I Get a Bar Business Plan PDF?

You can download our free bar business plan template PDF here . This is a sample bar business plan template you can use in PDF format.

How to Write a Winning Lounge Business Plan (+ Template)

Creating a business plan is essential for any business, but it can be beneficial for lounge s who want to improve their strategy or raise funding.

A well-crafted business plan outlines your company’s vision and documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every lounge owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a lounge business plan.

A lounge business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a critical document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Lounge Business Plan?

A lounge business plan is required for banks and investors. The document is a clear and concise guide to your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Lounge Business Plan

The following are the key components of a successful lounge business plan:

Executive Summary

The executive summary of a lounge business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your lounge  
• Provide a summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started and provide a timeline of milestones your company has achieved.

If you are just starting your lounge, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company or been involved in an entrepreneurial venture before starting your lounge company, mention this.

You will also include information about your chosen lounge business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an essential component of a lounge business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the lounge industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and, if applicable, how do these trends support your company’s success)?

You should also include sources for your information, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a lounge’s customers may include:

• Business professionals who want to have a place to relax after work
• People who are looking for a place to have a drink and socialize with friends
• Young adults who want to go out and meet new people

You can include information about how your customers decide to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or lounge services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will differ from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. Or you may promote your lounge business via word-of-mouth marketing or public relations.

Operations Plan

This part of your lounge business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

You also need to include your company’s business policies in the operations plan. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, your Operations Plan will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters and the following four years. Examples of milestones for a lounge business include reaching $X in sales. Other examples include adding new products or services, expanding to new locations, or increasing market share.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your specific lounge industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute your plan. If you are missing key team members, document the roles and responsibilities, you plan to hire for in the future.

Financial Plan

Here, you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs and the cost of any equipment and supplies used to deliver your product/service offerings.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Lounge

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : Everything you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Lounge

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup lounge .

Sample Cash Flow Statement for a Startup Lounge

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and grow your lounge . It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written lounge business plan is a must for any business owner. It’s a great tool for attracting investors and keeping the company focused.  

Finish Your Lounge Business Plan in 1 Day!

Step By Step Guide To Write A Bar Business Plan

Opening a new bar requires grit and determination - as well as a fantastic bar business plan to act as your roadmap. This document can determine the future success of your new venture, so it’s essential to make it as comprehensive as possible.

But for first-time bar owners, figuring out where to start can be challenging. Our step-by-step guide to writing a business plan will help you pinpoint the finer details to consider when building a thriving bar business.

How to Write a Bar Business Plan in 9 Steps

1. bar overview.

The first step in writing a bar business plan is to establish an overview of the type of bar you want to open. You need a concept and location to shape your business model and create an executive summary for your new venture:

One of the defining aspects of your establishment is its concept and theme, which you’ll need to describe clearly in your business plan. Whether it’s a simple sports bar, speakeasy, or high-end nightclub, have a fully developed idea of what your venue will be and what purpose it will serve.

You also need to consider how to meet market needs. If you’re following trending concepts, you’ll know that roof-top bars and lounges are popular now. Or, perhaps you want your venue to be an activity-based bar that offers an art gallery, board games, or mini-golf?  

Part of your business plan also includes setting your mission statement and goals. These should outline your vision and will influence who invests in your bar. Your mission statement should be a comprehensive statement that details what sets you apart from other bars and should include your company’s values.

It’s important to link your statement to your business concept. You should consider how your values and goals are influenced by what makes your bar unique - including your overall purpose.

Next, you need to propose a location for your bar. Venues close to stores, shopping, centers, and tourist attractions, typically get good visibility and attract a lot of foot traffic. Because of the number of people moving through these areas daily, they also usually offer a decent level of security for your customers.

Another consideration for location is to avoid suburban areas where neighbors might lodge noise complaints. Should this happen, it can mean regulations stipulate earlier closing times for your venue so as not to disturb the peace.  

Finally, look for a space where there’s low competition, and your business can shine. There are plenty of strips crowded with bars and nightclubs. While these might attract a decent amount of foot traffic, you’ll need to work much harder to draw people into your place if one establishment has already made a name for itself.

For this reason, aim to secure a spot with little competition. It could mean having a unique concept bar that overshadows the competition. Or it could mean selecting a space where your type of bar doesn’t yet exist.

Ease of Accessibility

Potential customers need to be able to access your bar easily, or they will go elsewhere. They might drive, take public transport, or use a ridesharing company to travel to your venue. It’s up to you to ensure there are ways and means to get them conveniently to the front door.

Here, you should be looking for a venue where you can offer parking to your patrons. It should also be accessible to ride-hailing services and close to public transport.

2. Customer Overview

No bar establishment would be successful without its customers. As part of your bar business plan, include a profile of the type of customer you hope to attract. Consider who your target market is and how it aligns with your bar concept.

You should also outline your demographic's age, income, and interests. You’ll need this information later when developing marketing strategies for your business.  

3. Management Overview

The next step in your bar business plan is building a team structure. Your crafty bar concept requires talented people to execute it properly.

Your bartenders are the face of your establishment. Essentially, they can make or break your customer’s impression of your venue. When going through the hiring process, you’ll need to consider each individual’s personality, qualifications, experience, and skills.

Ideally, you want at least one experienced bartender who knows the ropes and can help set up operations, deal with bar management, and train the team. They will also be able to help streamline any teething issues that come up as a result of starting a new business.

From the get-go, outline your bartending teams’ possible responsibilities and the duties they’ll need to undertake. This can help set expectations ahead of advertising jobs and interviewing potential candidates.

Bar-backs don’t need as much experience as bartenders or servers as they aren’t in the customer eye as much. But they must be willing and eager to learn. They are essential to keeping everything running smoothly and work closely with the bartender as an assistant.

For this reason, they need a solid foundational knowledge of the industry, ingredients, and barware in general.

Depending on your business concept and operational model, you may or may not need to employ servers. Some high-end venues have servers to reduce the crowd around the bar and deliver drinks to the table. Additionally, you’ll need to hire servers if you offer any food.

When building out your staffing plan, you’ll need to determine where your establishment lands with that requirement. Make a note here to look for bar industry candidates with alcohol training who know how to serve alcohol safely and legally.

4. Drinks Menu Plan

Your drinks menu is your bar’s product. To be successful, it’s essential to get this offering right.

While your beverage list will undoubtedly change over time, don’t neglect to include a sample menu in your business plan. This will give potential investors an idea of what’s in store and possibly help you secure funding.

Descriptions

Your drinks menu is the selling point of your bar business and the star of the show. If you can excite and entice patrons with promises of wonderful flavors, you’ll be onto a gold mine.

So, it’s important to include product descriptions in your menu, particularly for signature drinks. Each listing should detail the ingredients of individual drinks, any garnishes they may come with, and add-ons your customers can choose from.

Beverage Names

A successful bar is only as strong as its product. So, aligning your drinks with your bar’s brand and concept is important. Get together with a mixologist to create one or several signature drinks that will be uniquely your own. Give these drinks names that play to the overall theme of your business.

Product Sourcing

Many establishments lean on particular products as their claim to fame. For example, you might want to be known as a French wine bistro, local brewery, or craft cocktail spot. Decide what you wish your unique story to be and reflect this in your plan for product sourcing.

Of course, sourcing locally is the most sustainable way to go. You can also build relationships with vendors in your community, which can help bring people into your venue.  

Industry Trends

It’s essential to do your research and stay abreast of industry trends. Note what these are in your business plan, as this will help keep customers walking through your doors.

For example, one of the most popular cocktail trends in the bar scene is smoke-infused or smoked cocktails. Some mixologists may also use smoke bubbles to infuse the cocktail with a smoky aroma. This trend has gained fame in the last few years and adds a new twist to the cocktail-drinking experience.

Small Food Menu (Small Bites)

Food and beverages go hand in hand. If you plan a small menu with, say, tapas or easy eats, you can increase your revenue. It will prevent your guests from leaving to find something to eat.

Suppose you don’t want the hassle of food storage and preparation. In that case, consider formulating a partnership with a local eatery or small food business that can deliver a menu of select freshly-made items to your establishment.

5. Licenses

It’s key to plan out your business licenses carefully. If you don’t have the right ones in place, you won’t be able to operate.

Tavern License

When putting together your bar business plan, it’s important to research whether you need a tavern license. It’s a government-issued license for restaurants, bars, or businesses with more than 50% liquor sales.  

Beer and Wine License

If you’re planning on starting a beerhouse or wine lounge, you may only need to apply for a beer and wine license. This will restrict your sales to wine and malt beverages, as you won’t be able to sell hard liquors like spirits. Whether you need to apply for this license depends on your bar's concept.

Health/Food Service License

With a small food menu, you’ll likely need to note on your restaurant and bar business plan to apply for a food service license. It’s a requirement to serve any type of food within your establishment. To obtain a food service license, you’ll need to ensure that your bar follows strict rules and regulations laid out by the U.S. Food and Drug Administration .

Music License

Music is one of the key elements of creating ambiance in a venue. But did you know that streaming music from your digital subscription with Spotify or Deezer is not actually operating within the law? This is true even if you’re playing music through a TV or radio.

The right way to go about this is to pay a Performance Rights Organization (PRO) or music service that will send royalties to the relevant artists. For the most part, this doesn’t apply to bands or performers who play live at your venue.

6. Market Research

Performing market research as part of your bar business plan is key to understanding your opportunities and how to capitalize on them.  

Industry Research

Part of your research should be to determine the market size you can potentially snag. Look at other bars already operating in the area, consider the industry as a whole, and determine what trends are driving it forward.  

Target Market

What needs will your bar solve for your target market? You can find out who they are and what they want by considering the local neighborhood and bar type.

It’s also an idea to look at census data to see how many potential customers within a certain demographic live within a reachable radius of your proposed location.

Market Share and Price Point

When doing your market analysis, consider similar bar businesses that have come before you. What do their successes and failures look like? Why did they crash and burn, or soar to new heights? Take these lessons and figure out how to apply them so your business can succeed.

Furthermore, what will your entry into the market mean for the local community? Are you creating new job opportunities? Or are you going to bring in an unruly crowd of patrons they hope to avoid? Knowing this information will help you be accepted and create connections rather than catastrophes.

Lastly, consider what your ‘competitors’ or other similar industry businesses are charging for their drinks and services. Run a competitive analysis in the area to determine your potential price point and how you can stand out.

7. Bar Marketing

Utilizing a marketing plan in the right way helps you take measured steps to get your establishment in front of potential customers. Here are the strategies to get started:

Create a Brand

The key to starting a successful business - and keeping it open - is to create a memorable brand identity. Your toolbox for promoting your brand should include your logo, colors, and ‘personality.’ Use these in a way that becomes synonymous with your bar, no matter where people interact with it.

Marketing Tools

Besides developing your brand identity, consider the channels you can market on to attract customers. At the very least, it should include your social channels, website, and media influencers.

8. Other Avenues to Increase Revenue

Besides being a bar and welcoming guests who come in with reservations or foot traffic, there are other avenues to increase your revenue.

Hosting events such as karaoke nights, wine tastings, or live music is an excellent way to attract larger crowds to your bar. You are guaranteed certain sales, can charge a cover fee, and get new people walking through the door.

If you go this route, we recommend using event management software to keep everything on track and work effortlessly with your team.

It’s no surprise that all businesses go through an ebb and flow of customer traffic. A great way to increase cash flow during slower periods is to introduce ideas like drink specials and happy hour discounts.

When you’re writing up a business plan, don’t forget to brainstorm ideas for a pre-opening promotion as a way to test the market. This can be as simple as a soft launch or as elaborate as a grand-opening celebration.

9. Financials

An important aspect of your business plan is to outline your potential start-up costs. These, along with the costs of day-to-day business operations, and financial projections, will attract or deter potential investors.

Your business plan should also highlight possible funding options like loans and investment opportunities you have available. Additionally, you’ll need to draw up a break-even analysis to determine how much revenue it will take to turn profits.  

Realizing your dream of owning the hottest bar in town starts with a great business plan. It will need to cover everything from your mission statement to your concept and drinks menu. This will help you build a sturdy management team, hire great employees, and attract people to your venue.

Want to know more about Perfect Venue for event management? Try it free to find out how it can be a fit for your new business.

Have thoughts on the article? Feel free to email us at [email protected] - we'd love to hear it!

How to Write a Bar or Lounge Business Plan

The bar and lounge sector has been experiencing robust growth over recent years, necessitating an influx of comprehensive business plans, templates, and pro forma financial projections for aspiring and established proprietors alike.

Several factors contribute to the sustained expansion of the bar lounge industry, resulting in a surge in demand for well-crafted business strategies.  One remarkable trend is the proliferation of microbreweries.  They cater to local beer connoisseurs with a penchant for unique, home-grown brews, offering these distinctive creations for sale at their premises or local venues.  Such initiatives grant bar and lounge operators a considerable edge over their rivals.

Strategic Blueprint for Success in the Bar and Lounge Industry

Regardless of the reasons driving the popularity of bar and lounge enterprises and the corresponding need for business plans, possessing a pre-prepared strategic outline is invariably beneficial.  From this standpoint, our resident bar and lounge business plan expert has curated insightful suggestions for proprietors seeking to devise their business strategies or prepare pro forma financial forecasts.  Leveraging such tips and tricks can provide a much-needed roadmap, empowering business owners to navigate the competitive landscape of the bar and lounge industry with confidence and understanding.

CHECK OUT OUR BAR AND LOUNGE BUSINESS PLAN TEMPLATE!!!

Executive Summary for a Bar and Lounge Business Plan.

Indeed, a significant part of the executive summary should encapsulate the anticipated customer journey, particularly regarding ambiance and decor.  Often, a bar or lounge’s thematic design and aesthetic charm are pivotal in drawing in customers.  Thus, the venue’s allure directly impacts the likelihood of captivating clientele who resonate with its particular vibe.

Crafting the Ideal Ambiance: An Executive Summary Snapshot

Therefore, in your bar and lounge’s executive summary, it’s imperative to delineate the ambiance you envision precisely.  You might detail unique design elements, a distinct color scheme, or innovative lighting concepts contributing to the desired atmosphere.  Furthermore, explain how this ambiance complements the drinks menu, entertainment options, or the establishment’s overall theme.

Providing this snapshot of the envisioned customer experience in your executive summary is instrumental in setting the scene for the rest of the business plan.  This ensures your prospective stakeholders gain a vivid understanding of the unique customer experience you aim to deliver right from the outset of your business proposal.

Company Information for a Bar and Lounge Business Plan.

The company information section of a Bar and Lounge business plan should commence by identifying the specific customer needs the establishment intends to fulfill, followed by an elaboration of the ‘Who, What, Where, When, Why, and How.’ The customer problem a bar or lounge addresses could vary, reflecting the establishment’s thematic concept.

For instance, consider a vibrant music bar with live performances.  Here, the underlying problem solved might be patrons’ desire to relish quality beverages while soaking in the tunes of their favorite artists.  Conversely, a serene wine bar might cater to professionals seeking a tranquil after-work spot.  In this context, the problem addressed could be offering a peaceful haven where colleagues can unwind, socialize, and ponder over the day’s challenges.

Alignment of Mission with the Bar’s Theme

Regardless of the bar’s theme, it’s imperative to clearly state and align the problem you aim to resolve within the framework of your overall bar and lounge concept.  This alignment ensures the coherence of your business plan.  It presents a well-thought-out proposal where the theme, target clientele, and services offered harmoniously interlink, demonstrating a clear understanding of your customers’ needs.

Need Help Writing a Bar or Lounge Business Plan?

Call or Text Paul, Doctoral Candidate, MBA.

321-948-9588

Email: [email protected]

Hours of Operation: 7 Days a week, 8 am to 9 pm EST.

Our business plan writer is located in Orlando, FL.

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Product Description for a Bar and Lounge Business Plan.

The primary revenue stream for a Bar and Lounge establishment stems from the sale of alcoholic beverages.  It’s often advantageous for such businesses to stock a diverse range of alcoholic offerings to cater to different tastes.

Beyond the liquid refreshments, successful bar and lounge ventures may supplement their income by offering ancillary products or services besides the liquid refreshments.  For example, serving an array of delicious finger foods or small plates can enhance the customer experience and generate additional revenue.  Moreover, bars hosting live music events might implement cover charges as another source of income.

Detailing Revenue Channels in the Business Plan.

Regardless of the structure of your revenue channels, it’s important to note that each revenue source should be thoroughly explained when drafting a bar and lounge business plan.  This detail will aid readers in understanding the reasoning behind the diversified income streams.  For instance, discussing how the food menu complements the beverage offerings or how cover charges contribute to the overall ambiance and value proposition during live performances can offer a comprehensive insight into your business model, showcasing a well-rounded and carefully thought-out plan.

Competitive Advantages for a Bar and Lounge Business Plan.

The Bar and Lounge sector has been experiencing significant growth over recent years, partly due to the emergence of microbreweries.  These innovative establishments take various forms, with each offering unique competitive advantages.

Some microbreweries create their beers onsite and cater to customers directly in a bar-like setting.  This model enhances the customer experience by offering unique, freshly brewed beers that can’t be found elsewhere.  Meanwhile, other microbreweries follow a similar creation process but extend their distribution channels, selling their products both wholesale and through direct retail sales.  This dual-distribution strategy can broaden their customer base and increase overall revenue.

Emerging Trends: Wineries Following Suit

Interestingly, the popularity of the microbrewery model has seen wineries adopting similar strategies.  They’ve begun to embrace the concept of producing and selling products onsite to offer customers an immersive and unique experience.

As this trend continues to evolve, competitors will undoubtedly seek ways to differentiate their offerings and leverage this competitive advantage to secure a more significant market share in the local area.  They may explore various strategies, from specialized brewing techniques to creating unique customer experiences to gain an edge in the increasingly competitive Bar and Lounge industry.

Location Description for a Bar and Lounge Business Plan

Choosing an optimal location for a new Bar and Lounge establishment can significantly impact its success.  Based on our research, the bar and lounge’s interior space should ideally span between 1000 and 2500 square feet.  This area would typically encompass a standard bar section, a lounging area, smaller tables, and outdoor seating space, offering varied experiences to cater to diverse customer preferences.  Approximately a quarter of this interior space should be allocated for storing alcoholic beverages such as rum, beers, and wines.

The Power of Location: Boosting Brand Recognition

Regarding the Bar and Lounge’s broader location, our research indicates that high foot traffic areas are particularly beneficial.  Explaining how you anticipate customers discovering your location in your business plan is crucial.  High foot traffic can expedite brand recognition, spurred by the attractiveness of nearby amenities or businesses.  In contrast, establishments located in quieter areas might require a more significant investment in marketing strategies to build brand recognition and attract patrons.  Consider the balance between the cost of a high-traffic location and the potential savings in marketing expenditure for optimal business plan formulation.

Target Market for a Bar and Lounge Business Plan.

The primary target market for most Bar and Lounge businesses often comprises working-class individuals aged between 25 and 40.  This demographic is typically more social and receptive to the growing trend of microbreweries with a lounge/bar component than other age groups.  However, unique bar themes may be crafted to appeal to other demographics, offering a basis for business diversification and creating an edge over competitors.

Leveraging Geographic Opportunities

Alongside demographic targeting, a Bar and Lounge business can capitalize on geographic opportunities.  For instance, situating a bar or lounge near an office park or university presents a strategic advantage.  Given their proximity, targeting students or office workers is a practical and sensible choice.  This approach enables the business to serve a ready market with identifiable needs and behaviors, improving its chances for success.

In your business plan, delineate how to exploit these demographic and geographic target market opportunities to drive patronage and differentiate your establishment in the competitive bar and lounge industry.

Industry research for a Bar, Lounge, and Night Club Business Plan

Based on quick research from our business plan writer, the primary industry in which Bar, Lounge, and nightclub competitors compete is the bar and nightclub industry.  This industry has generated approximately $27 billion in the last 12 months in the US.  The bar and lounge industry has grown by approximately 3% annually in the last five years.  In the next five years, industry experts predict that the annual growth rate should fall to about 1.3% annually.  There are about 69,000 bars, lounges, and nightclubs throughout the US.  Wages paid out by these entities may exceed $7.8 billion in the next year.  Fortunately, there are significant profits in the industry.  Projections for next year’s profits are about $1.5 billion.

Owner and Management Section of a Bar, Lounge, and Night Club Business Plan

Running a Bar, Lounge, and nightclub business presents a unique set of challenges and opportunities compared to other enterprises.  Often, the owners of such establishments are investors or seasoned restaurant entrepreneurs venturing into the bar and lounge sector.  This demographic of owners may lack specialized experience in the bar and lounge industry.

Navigating the Learning Curve: Owner and Management

This unfamiliarity can result in a steeper learning curve, requiring owners to quickly adapt and gain industry-specific knowledge to ensure business success.  Your business plan must detail strategies for overcoming this challenge, such as engaging industry consultants or hiring experienced managers.

Detailing this in your business plan will help reassure potential investors or lenders that you’re prepared to navigate these unique circumstances and increase your chances of running a successful bar, lounge, and nightclub business.  It shows that you understand the industry’s intricacies, are ready to learn quickly, and are committed to putting the right team in place.

Funding Request for a Bar, Lounge, and Night Club Business Plan

Embarking on a Bar, Lounge, and nightclub venture necessitates a considerable financial outlay.  The costs involve substantial investments in buildout, inventory procurement, and marketing initiatives.

Financing your Dream: Funding Request

The buildout entails designing the establishment’s interior to appeal to your target audience, acquiring essentials like tables, barstools, and electronics like TVs and gaming systems.  Inventory predominantly comprises alcoholic beverages - rum, beer, wine, and mixers.

Advertising is another significant expenditure.  As a startup, entrepreneurs should design an extensive marketing strategy that employs multiple channels.  This could encompass digital marketing through social media, online platforms, and traditional advertising.

Your business plan should meticulously outline all these financial considerations, specifically in the advertising and startup funding sections.  Detailing your funding needs not only helps you understand the financial landscape of your business but also offers potential investors a clear picture of how their funds would be allocated, thereby solidifying their confidence in your venture.

Financials for a Bar, Lounge, and Night Club Business Plan.

Developing the financial blueprint for a Bar, Lounge, and nightclub business plan begins with setting the price points for alcoholic offerings and aligning them with associated costs of goods.  Bar and lounge enterprises typically yield considerable gross profit margins on sold products.

With pricing established, it’s crucial to forecast the number of patrons every month and match this data with fixed expenses over the same period.  This includes costs like rent, utilities, salaries, and licensing fees.  Subtracting the fixed costs from gross profits gives an initial estimate of the potential profitability of the enterprise.

Finally, apply various growth estimates to project the financials further.  This enables you to create a detailed financial roadmap incorporating monthly and annual projections.  This detailed forecasting illuminates the financial trajectory of your bar and nightclub business, serving as an essential resource for both internal planning and potential investors.

Hopefully, these insightful tips and tricks for writing a business plan were helpful.  Email or call us for help with a business plan or financial projections. 

Author: Paul Borosky, Doctoral Candidate, MBA., Author

Owner of:  Quality Business Plan , Quality Business Consultant

Date: 9/22/2023

Coover ❯ Modèles ❯ Comment construire son Business plan ? ❯ Business plan bar : notre modèle gratuit

Business plan bar : notre modèle gratuit

La mise en place d'un business plan est un passage obligé dans la vie de tout entrepreneur qui souhaite monter un business de bars. Coover vous accompagne dans cette tâche en vous proposant un modèle (excel) de business plan de bar gratuit !

Si vous souhaitez bénéficier rapidement d'un modèle déjà pré-complété (fichier Word et Excel) pour votre projet de bars, vous pouvez télécharger un exemple de business plan sur le site :  Angel .

Pourquoi faire le business plan d’un bar ?

Ce business plan est un document qui permet de présenter de la manière la plus efficace possible le projet de bars (au moment de la création ou après). Ce document doit permettre de vérifier la viabilité et la solidité de votre projet d'un point de vue stratégique et financier.

Tout d'abord, le business plan est un bon moyen de prendre du recul sur la structure de son projet pour identifier de manière pertinente les tenants et les aboutissants de ce dernier. Egalement, le business plan est un élément très important si vous souhaitez un jour présenter votre projet à des investisseurs . Ces derniers seront très attentifs à la rentabilité de votre projet.

Si vous souhaitez en savoir plus sur le lancement d'un projet de bars, n'hésitez pas à consulter notre article sur comment ouvrir un bar .

Souvent, un business plan peut se présenter sous la forme de deux fichiers :

• un fichier word qui explique les étapes clés du développement de l'entreprise, ce qui donne des explications économiques et stratégiques du projet.
• un fichier excel qui retrace tous les flux financiers de l'entreprise, ce qui donne une explication financière du projet.

Dans notre modèle, nous nous sommes concentrés sur le fichier excel.

Comment fonctionne notre modèle de business plan bar ?

Notre modèle est donc un fichier excel. Nous avons considéré qu'il était pertinent de le construire sur la période de 2023 à 2025 avec des résultats mensuels. Si vous souhaitez visualiser votre business plan sur une période différente, notre fichier est bien sûr modifiable mais veuillez mettre les mêmes périodes dans chaque onglets (sinon certains calculs seront mal exécutés). Notre document est constitué de cinq feuilles :

• L'onglet 1 qui retrace la totalité des revenus et des charges de l'entreprise
• L'onglet 2 dans laquelle vous pourrez calculer votre trésorerie. Vous n'avez rien à remplir sur cette feuille, elle est totalement dépendantes des autres
• L'onglet salaires ou vous remplissez selon les différents postes les différentes rémunérations possibles avec des éventuelles évolutions
• L'onglet hypothèses qui sont nécessaires à la construction du business plan pour évaluer les dépenses
• L'onglet politique d'amortissement pour calculer la dotation aux amortissement (mensuelle)

Quels sont les champs de notre modèle de business plan bar ?

Dans ce business plan, les valeurs que vous devez rentrer se situent dans les cellules surlignées en bleu . Toutes les autres cellules sont dépendantes des bleues et s'adaptent donc en conséquence de vos choix. Il faut être attentif car parfois vous devez remplir des valeurs pour chaque mois de chaque année, parfois pour chaque année et enfin dans certains cas c'est une valeur unique pour les 3 ans. Vous devez donc remplir tous les champs suivants :

• Rythme d'ouverture qui correspond au nombre de bars ouverts durant la période correspondante
• Chiffre d'affaire brut
• Achat de matière première stockées : cette dépense intervient seulement lors de l'ouverture d'un nouveau bar
• Loyer, par bar
• Entretien immobilier, par bar
• Honoraires comptables, trimestriel
• Marketing et communication : vous remplissez le pourcentage du CA que représente cette dépense. Si, pour votre activité, cette dépense ne se calcule pas de la sorte, vous pouvez entrer d'autres valeurs à la mains pour chaque mois
• Frais bancaires
• Frais de personnel intérimaire (lorsque le personnel est mis à disposition par une entreprise de travail temporaire)
• Charges patronales (entre 25 et 42% du salaire brut)
• Les salaires. Vous pouvez modifier les noms "poste 1", "poste 2"... Si vous voulez modifier les dates, veuillez à bien les écrire de la plus proche à la plus lointaine (en première ligne AC3 la plus proche, ensuite la deuxième plus proche...). Enfin, vous avez aussi la possibilité de préciser d'éventuelles augmentations. Parfois il y a "n/a" car si le poste a été créé en 2023 par exemple, il ne peut pas y avoir d'augmentation en année 2 (donc 2025 par rapport à 2023) car le business plan s'arrête en 2024.
• Voyages & déplacements
• Vie au bureau, de manière générale et pas pour chaque bureau, sinon ça va dans la catégorie "entretien immobilier"
• Achat fournitures de bar, ces dépenses sont activées dès qu'un nouveau salarié arrive (donc dépendent des dates d'arrivées remplies dans la feuille "salaires")
• Prix des machines ainsi que la durée d'amortissement
• Prix des aménagements, travaux, permis ainsi que la durée d'amortissement
• Prix des équipements informatiques ainsi que la durée d'amortissement
• Prix du mobilier ainsi que la durée d'amortissement

Ces quatre dernières dépenses entrent dans la catégorie des immobilisations corporelles, il faut donc les amortir. Nous vous avons donné des indications pour les durées d'amortissement.

Même si nous avons essayé de construire un modèle complet, sachez tout de même qu' un business plan dépend vraiment de chaque entreprise et que vous serez donc sûrement amenés à rajouter des dépenses qui vous sont propres.

Si vous voulez rajouter des informations, vous devrez modifier les formules (ajouter une ligne de plus à une somme par exemple) pour que vos valeurs restent vraies.

Quelles sont les valeurs clés du business plan ?

Un des objectifs du business plan est de calculer des valeurs clés qui sont censées être représentatives de la santé de votre entreprise . Si vous présentez votre business plan à des investisseurs, ces derniers seront particulièrement attentifs à ces indications. Certaines de ces valeurs clés sont surlignées en vert (si elles sont positives) ou en rouge (si elles sont négatives). Voici les agrégats intéressants calculés par notre modèle :

• L'EBITDA (earnings before interests, taxes, depreciation and amortization) et EBITDA margin (égale à EBITDA / CA). L'EBITDA est un indicateur qui se rapproche de l'EBE (excédent brut d'exploitation), à la seule différence que l'EBE ne prend pas en compte les dotations aux provisions d'exploitation.
• EBIT (earning before interests and taxes) ou REX (résultat d'exploitation), qui traduit la marge réalisée par l'entreprise sur son activité industrielle et commerciale et EBIT margin (égale à EBIT / CA)
• Trésorerie de fin de mois et cumul de trésorerie

Quelles sont les spécificités d’un business plan pour un projet de bars ?

Malgré cette crise sanitaire, les bars vont continuer à attirer de nombreux entrepreneurs . C'est un milieu très concurrentiel où il faut avoir fait quelques analyses avant de se lancer. Dans la partie un peu plus stratégique de votre business plan, nous vous conseillons notamment de détailler votre étude de marché en précisant votre cible. L'emplacement est aussi un élément essentiel de la stratégie d'un bar (privilégier les quartiers “fêtards” à ceux résidentiels).

Les entrepreneurs qui se lancent dans ce genre de projet ont souvent des expériences préalables dans le milieu ou dans un secteur proche (restauration, événementiel) car au-delà des compétences techniques, l'aspect humain est primordial. Il faut beaucoup gérer ses équipes, les manager dans le bon sens.... C'est quelque chose de difficilement quantifiable dans un business plan mais de primordial pour la réussite du projet.

Sur le même thème :

• Business plan : notre modèle gratuit
• Business plan immobilier : notre modèle gratuit
• Business plan e-commerce : notre modèle gratuit
• Business plan salon de coiffure : notre modèle gratuit
• Business plan food truck : notre modèle gratuit
• Business plan salle de sport : notre modèle gratuit
• Business plan restaurant : notre modèle gratuit

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Bar Business Plan

Do you want to put up a bar as a business ? If this has been your aspiration or desire for a long time already, make sure that you have the proper processes and business plan guidelines that can help you present your bar business plan to your target audience in the best way possible. In this article we will discuss how you can write a business plan for your bar startup.

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What Is a Bar Business Plan?

Like any other business plan, this specifically helps owners have a plan for their bar. It contains business goals and a timeframe to achieve them. It serves as a blueprint that guides bar owners in running day to day operations, drawing a growing number of patrons, and becoming a reputable establishment. It is also for getting financial support from potential partners and a guide for the management and operational processes of the business.

How To Draft a Bar Business Plan

No matter the purpose of your bar business plan, it is important for you to identify your business’ vision and mission. That way you can create a business plan that is necessary and helpful for the needs of your business. Check out restaurant and coffee shop business plans as a reference to get started. If you need more ideas, check out these tips in creating a bar business plan.

1. Be Aware Of The Market

Before you begin your business plan, understand the dynamics of the market for bar establishments. Knowing the needs of your customers, the trends that dictate the shift in the marketplace, and the way your competition reacts to certain scenarios can help you properly and carefully execute action plans for your bar business’s growth may it be in reach, actual sales, or brand awareness.

2. Create An Executive Summary

Come up with a bar business plan executive summary that can showcase the mission and vision of the business. You also have to make sure that this overview of what the business plan is all about should contain the principles and values that guide your business as well as the key factors that you need to consider for your successes.

3. Make An Organizational Structure

Describe the company and the nature of its operations before giving details about ownership and management. A start-up summary is most likely helpful in ensuring that the business will follow legal procedures and regulations for its operations.

4. List Down Your Resources

It is important for you to present the financial aspect of the business so that you can attract potential partners and investors, if necessary and applicable. Include information about your products and suppliers as well so that you can keep track of where you can get resources.

What are cocktails?

Cocktails are alcoholic beverages made of spirits and other ingredients such as fruit juice, soda, etc. They are one of the things commonly ordered and consumed in a bar. There are many kinds with varying ingredients, flavor, and appearance.

What makes a nightclub different from a wine bar?

While both places serve alcohol, the set up of the place is different. A nightclub is more focused on the entertainment of the patrons by providing drinks and music. In contrast a wine bar is a tavern-like establishment and tends to have a more relaxing ambiance like bistros.

What makes a tavern different from a bar?

Both places sell alcoholic beverages , but what makes them distinct from each other is that a bar does not necessarily serve food. A tavern on the other hand sells food and would often provide lodging. Taverns are an establishment that has existed for many centuries while bars started in the past few decades.

According to Statista research, sales in the drinking place sector in the United States have reached $23.15 billion in 2015. With the right kind of business plan your bar will certainly make sales that’ll contribute to such a number in the future. If you need more ideas on how to create a business plan then check out our business proposals and marketing strategy examples as references.

Text prompt

• Instructive
• Professional

Create a study plan for final exams in high school

Develop a project timeline for a middle school science fair.

Comment faire un business plan pour un bar lounge ?

Rédiger un business plan de bar lounge n'est pas toujours évident, surtout lorsqu'on s'y attaque pour la première fois.

C'est pourquoi nous avons conçu ce guide complet. Il a pour objectif d'aider les créateurs et chefs d'entreprises comme vous à mieux comprendre comment rédiger un business plan (que l'on appelle plan d'affaires en français) convaincant avec méthode.

Nous aborderons les points suivants : pourquoi la rédaction d'un business plan de bar lounge est essentielle, que ce soit pour planifier le lancement d'une entreprise ou pour faciliter la croissance d'une entreprise déjà en activité. Nous vous expliquerons également quelles informations vous devez inclure dans votre plan, comment le structurer de manière efficace, et quels outils sont à votre disposition pour mener à bien cette mission.

Commençons !

Au programme de ce guide :

Rappel : qu'est-ce qu'un business plan de bar lounge ?

Pourquoi écrire un business plan pour un bar lounge , quelles informations rassembler avant de commencer la rédaction du business plan de votre bar lounge , comment se présente un prévisionnel financier de bar lounge , que contient la partie rédigée d'un business plan de bar lounge .

• Quel outil utiliser pour écrire votre business plan de bar lounge ?

Un business plan est un document qui comprend  : une partie chiffrée mettant en avant le potentiel de rentabilité et de génération de trésorerie de l'entreprise sur les trois à cinq ans à venir ; et une partie rédigée (et argumentée) détaillant le projet et donnant le contexte nécessaire pour évaluer la cohérence du prévisionnel financier.

Avant d'explorer le contenu du document en détail, regardons brièvement les principales raisons qui devraient vous amener à élaborer un business plan de bar lounge.

Pour disposer d'une feuille de route claire pour développer l'activité

Le contexte économique dans lequel évoluent les petites et moyennes entreprises est mouvant. L'économie suit des cycles sur lesquels les années de croissance sont suivies de récessions, et l'environnement commercial est en constante évolution avec l'apparition régulière : de nouvelles technologies, de nouvelles réglementations, de nouveaux concurrents, et de nouveaux comportements d'achats clients...

Dans ce contexte, gérer une entreprise sans avoir une feuille de route claire revient à conduire les yeux bandés : c'est dangereux et vous risquez l'accident.

Mettre en place et actualiser régulièrement le business plan de votre bar lounge est donc essentiel afin de maintenir une visibilité sur la trajectoire de l'entreprise, et ainsi réduire les risques en vue de développer une activité pérenne sur le long terme.

Pour rédiger un plan d'affaires efficace, vous devrez faire le point sur votre situation actuelle (si vous êtes déjà en activité) et sur l'orientation que vous souhaitez donner à votre entreprise au cours des trois à cinq prochaines années.

Une fois que vous savez dans quelle direction vous voulez que votre bar lounge se développe, vous devrez identifier :

• quelles sont les ressources (humaines, matérielles et financières) nécessaires pour y parvenir,
• à quel rythme l'entreprise devra progresser pour y parvenir à temps,
• et quels sont les risques auxquels vous serez confronté en cours de route.

C'est cet effort de planification et d'anticipation des risques qui est au cœur du business plan.

Pour maintenir de la visibilité sur la trésorerie prévisionnelle

La trésorerie est le nerf de la guerre : une entreprise qui génère des flux de trésorerie positifs peut investir pour se développer et rémunérer ses apporteurs de capitaux. Tandis qu'une entreprise qui tombe à court de trésorerie fera faillite.

C'est pourquoi il est capital de conserver une visibilité sur la trésorerie prévisionnelle de votre bar lounge. Et pour ce faire, vous devez maintenir en permanence un prévisionnel financier à jour.

Cela peut sembler compliqué, mais c'est en fait assez simple puisque votre business plan de bar lounge contient déjà un prévisionnel financier (que nous détaillerons plus bas dans ce guide) qu'il vous suffit d'actualiser régulièrement.

Pour ce faire, et améliorer la qualité de vos prévisions avec le temps, le secret et de comparer le réel comptable de l'entreprise au prévisionnel, d'identifier d'où viennent les écarts, et d'ajuster la prévision en conséquence.

La surveillance continue de la santé financière de votre bar lounge vous permettra à la fois de repérer et de capitaliser sur des opportunités de croissance potentielles, mais aussi d'anticiper et corriger d'éventuels problèmes avant qu'il ne soit trop tard pour agir.

Pour obtenir des financements

Rédiger un business plan de bar lounge est indispensable lorsque vous recherchez des financements, aussi bien lors de la création que pour développer l'activité.

Cela s'explique par ce que nous venons de voir : vos partenaires financiers veulent s'assurer que vous disposez d'une feuille de route claire et de visibilité sur vos flux de trésorerie futurs.

Les institutions bancaires utiliseront les informations contenues dans votre plan pour évaluer votre capacité d'emprunt (c'est-à-dire le montant de la dette que votre entreprise peut supporter) et votre aptitude à rembourser le prêt, avant de décider d'accorder ou non un crédit à votre entreprise, ainsi que dans quelles conditions.

De la même manière, les investisseurs examineront attentivement votre plan pour déterminer si leur investissement peut potentiellement générer un retour sur investissement attractif.

Pour ce faire, ils chercheront à confirmer que votre bar lounge présente un potentiel de croissance, de rentabilité, et de génération de trésorerie suffisant compte tenu de leurs attentes.

Maintenant que vous comprenez pourquoi il est important de créer un business plan pour un bar lounge, voyons quelles sont les informations nécessaires pour en créer un.

Besoin d'un business plan convaincant ?

The Business Plan Shop permet de créer facilement un prévisionnel financier pour vérifier le potentiel de rentabilité de vos projets et un business plan professionnel pour présenter à vos partenaires financiers.

Afin de pouvoir commencer la rédaction d'un business plan de bar lounge, il est nécessaire d'effectuer un certain nombre de recherches et d'analyses pour pouvoir modéliser avec précision vos ventes, investissements et coûts dans votre prévisionnel financier.

Dans cette partie, nous nous penchons sur trois types éléments clés à rassembler avant de pouvoir rédiger votre plan d'affaires.

Réaliser une étude de marché pour un bar lounge

Faire une étude de marché avant de rédiger un business plan pour un bar lounge est essentiel.

L'étude de marché vous aide à mieux connaître votre clientèle cible, vos concurrents, les stratégies de prix et autres facteurs clés pouvant avoir un impact sur le succès commercial de votre entreprise.

En particulier, elle permet d'identifier des segments de clientèles et habitudes de consommation qui seront utilisés pour affiner le prévisionnel de ventes de votre bar lounge.

Vous pourriez potentiellement trouver des tendances intéressantes en étudiant le marché des bars lounge. Par exemple, vous pourriez remarquer un intérêt croissant pour des services de divertissement innovants, tels que des événements organisés ou des activités interactives. Vous pourriez également constater une préférence croissante pour des produits et des services de qualité supérieure, tels que des boissons premium et des repas gastronomiques.

Les informations récoltées lors de l'étude de marché peuvent ensuite servir à justifier les hypothèses utilisées dans la construction de votre prévisionnel auprès de vos partenaires financiers.

Élaboration du plan commercial pour un bar lounge

Afin de pouvoir estimer combien de chiffre d'affaires votre bar lounge peut réaliser sur les trois à cinq années à venir, il est indispensable de réfléchir à votre stratégie commerciale.

Votre plan commercial doit être à la hauteur de vos ambitions en matière de croissance et prévoir un budget humain et financier cohérent vis-à-vis de celles-ci.

Votre plan commercial et le budget associé vous seront nécessaire afin d'expliquer votre stratégie au lecteur dans la partie rédigée du business plan de votre bar lounge, mais également pour mettre sur pied votre prévisionnel financier (dans la partie chiffrée du plan d'affaires).

Les besoins humains et matériels pour un bar lounge

Il sera également important de communiquer clairement sur vos besoins en personnel et en équipement dans le business plan de votre bar lounge.

Il s'agira ici aussi bien de les quantifier, que de les chiffrer, de façon à ce que le lecteur puisse en vérifier l'adéquation avec le niveau d'activité attendu.

Par exemple, pour un bar lounge, vous pourriez envisager le recrutement d'un ou plusieurs équipiers pour gérer le service et la vente des boissons, ainsi qu'un chef de rang pour gérer la clientèle. D'autre part, pour les investissements, vous pourriez potentiellement acheter des tables, des chaises, un bar et des équipements de service tels que des verres, des shakers et des tireuses à bière. Vous pourriez également équiper votre bar lounge de matériel de divertissement supplémentaire, tel qu'un karaoké, une table de billard ou une machine à jeux.

Afin d'établir des prévisions financières réalistes, vous devrez aussi tenir compte des autres charges d'exploitation liées à la gestion quotidienne de l'entreprise (assurance, comptabilité, etc.). Il est donc pertinent de réfléchir à ces éléments en amont de la rédaction du plan d'affaires.

Lorsque vous aurez rassemblé l'ensemble des informations nécessaires à la préparation de votre business plan de de bar lounge, il sera temps de commencer à plancher sur les prévisions financières.

Les prévisions financières du business plan de votre bar lounge permettront de répondre aux questions suivantes :

• L'activité est-elle rentable et viable sur le long terme ?
• Quels sont les moyens à engager pour lancer l'activité ou développer le bar lounge ?
• Comment ces moyens seront-ils financés ?

Ces réponses seront apportées aux travers de quatre tableaux de résultats clés :

• Le compte de résultat ,
• Le bilan prévisionnel ,
• Le tableau des flux de trésorerie prévisionnels ,
• Et le tableau des emplois-ressources .

Examinons plus en détail chacun d'entre eux.

Le compte de résultat

Le compte de résultat prévisionnel de bar lounge permet de visualiser le chiffre d'affaires, la croissance et les bénéfices attendus sur les prochaines années.

Pour que l'entreprise soit viable financièrement, le compte de résultat de votre bar lounge devra démontrer :

• Une croissance du chiffre d'affaires supérieure à l'inflation (activité en expansion)
• Des marges bénéficiaires stables ou, de préférence, en augmentation
• Un résultat net positif (bénéfice)

Tout dépendra bien sûr du niveau de maturité de votre entreprise : les attentes vis-à-vis d'une création d'activité ne sont pas les mêmes que pour de bar lounge déjà en activité depuis plusieurs années.

Le bilan prévisionnel de votre bar lounge

Le bilan de votre bar lounge donne un aperçu de la santé financière de votre entreprise à un instant T.

Il présente trois composantes principales : les actifs, les dettes et les capitaux propres :

• Actifs : sont les ressources appartenant à l'entreprise, telles que la trésorerie, les équipements et les créances clients (argent dû par les clients).
• Dettes : elles regroupent l'ensemble des sommes que l'entreprise doit à ses créanciers, comme les dettes fournisseurs ou les emprunts bancaires par exemple.
• Fonds propres : comprennent les sommes investies par les associés ou les propriétaires de l'entreprise, ainsi que les bénéfices mis en réserves et non distribués à ce jour.

L'examen du bilan est important pour les prêteurs, les investisseurs et les autres parties prenantes qui souhaitent évaluer la liquidité et la solvabilité de votre bar lounge :

• La liquidité : mesure si votre entreprise dispose ou non de suffisamment de trésorerie et d'actifs à court terme pour honorer ses dettes dues au cours des 12 prochains mois. Il s'agit d'une mesure à court terme.
• La solvabilité : évalue la capacité de votre entreprise à rembourser ses dettes à moyen terme.

L'examen du bilan peut également fournir des indications sur les politiques d'investissement et de financement de votre bar lounge.

En particulier, vos partenaires financiers peuvent comparer la valeur des capitaux propres à la valeur de la dette financière en cours afin d'évaluer la manière dont l'entreprise est financée, et le niveau de risque financier pris par les actionnaires (la dette financière est plus risquée parce qu'elle doit être remboursée, alors que les capitaux propres ne sont pas remboursables).

Le tableau des flux de trésorerie prévisionnels

Le tableau des flux de trésorerie prévisionnels de votre bar lounge permet comme son nom l'indique de visualiser les mouvements de trésorerie prévus sur l'horizon du business plan.

Le tableau des flux de trésorerie est organisé par nature :

• Le flux de trésorerie d'exploitation permet de visualiser la trésorerie générée (ou consommée) par l'activité commerciale.
• Le flux d'investissement détaille les mouvements de trésorerie liés aux investissements, tels que l'achat ou la vente d'équipements, ou encore les prises de participation ou création de filiales pour une entreprise en expansion.
• Le flux de financement permet de visualiser les augmentations de capital, distributions de dividendes, ainsi que les souscriptions et remboursements d'emprunts.

L'analyse de votre prévisionnel de trésorerie intéressera aussi bien les investisseurs que les prêteurs qui voudront s'assurer de la capacité de l'entreprise à honorer ses engagements financiers sur les années à venir et à faire face aux imprévus (réserve de trésorerie ou liquidité disponible).

Vos partenaires financiers voudront voir un tableau des flux de trésorerie annuels dans le corps du document et une prévision mensuelle dans les annexes, afin de pouvoir s'assurer que l'impact de la saisonnalité sur la position et la génération de trésorerie de votre bar lounge ont bien été anticipés.

Le plan de financement initial

Le plan de financement initial, ou tableau des emplois-ressources, détaille le financement initial d'un projet de création d'entreprise :

Ce tableau est très pratique, car il permet de facilement visualiser :

• Quels sont les éléments nécessaires à la création (emplois)
• Comment ceux-ci sont financés et par qui (ressources)
• Comment les risques sont répartis entre les associés et les banques
• Quelle sera la trésorerie disponible au début du plan

Maintenant que vous avez une bonne compréhension de ce à quoi ressemblent le prévisionnel financier d'un business plan de bar lounge, voyons en quoi consiste la partie rédigée du document.

Besoin d'inspiration pour votre business plan ?

The Business Plan Shop a plus de 50 modèles de business plans rédigés que vous pouvez utiliser comme source d'inspiration.

La partie rédigée du business plan est celle où vous expliquerez ce que fait votre entreprise, comment elle fonctionne, quel est votre marché cible, qui sont vos concurrents, et quelle stratégie vous mettrez en place pour saisir l'opportunité commerciale que vous avez identifiée sur le marché.

Ce contexte est essentiel pour que le lecteur puisse se faire une idée du sérieux et de la faisabilité de votre plan, ainsi que de la cohérence des chiffres dans votre prévisionnel financier.

La partie écrite d'un business plan pour un bar lounge est composée de 7 sections principales :

• résumé (ou executive summary en anglais)
• Produits et Services
• Étude de Marché
• Plan Financier

Voyons plus en détail le contenu de chaque partie !

1. Le résumé (ou executive summary)

La première section du business plan de votre bar lounge est le résumé qui, comme son nom l'indique, fournit un résumé de votre plan avec pour objectif d'accrocher le lecteur et de lui donner envie d'en savoir plus sur votre projet.

Lors de la rédaction du résumé, il est important de donner une vue d'ensemble de l'entreprise, du marché, des principales données financières et de ce que vous attendez du lecteur.

Commencez par une brève présentation de l'entreprise, de son nom, de son concept, de son emplacement, de son ancienneté et de ce qui la rend unique. Présentez rapidement votre offre commerciale et la clientèle visée.

Donnez ensuite une vue d'ensemble du marché cible pour votre bar lounge, des tendances actuelles et des possibilités de croissance.

Continuez par un aperçu des chiffres clés de votre activité, tels que le chiffre d'affaires, le résultat net et les flux de trésorerie attendus sur l'horizon du business plan.

Enfin, vous finissez en détaillant le besoin de financement éventuel et vos attentes vis-à-vis du lecteur.

2. Présentation de la société

La deuxième section de votre business plan de bar lounge concerne la structure, l'actionnariat, l'emplacement, et la direction de l'entreprise.

La partie relative à la structure et l'actionnariat présente la forme juridique de l'entreprise, l'identité des associés (ou propriétaires), ainsi que le capital investi et détenu par chacun d'entre eux. Si votre business plan est écrit pour appuyer une recherche de financement, il est important que le lecteur ait une idée claire de l'entité juridique qui recevra les fonds et de qui contrôle l'entreprise.

La partie relative à l'emplacement doit donner un aperçu des locaux dans lesquels l'entreprise exerce ses activités et expliquer pourquoi cette localisation présente un intérêt particulier (zone de chalandise, accessibilité et logistique, ressources à proximité, etc.).

Par exemple, lorsque vous décrivez l'emplacement de votre bar lounge vous pourriez mettre en avant sa proximité à des activités nocturnes comme des concerts ou des événements culturels, ainsi que sa proximité à des restaurants et des lieux de divertissement. De plus, un emplacement qui offre une vue imprenable sur un paysage urbain ou naturel pourrait également être attrayant pour les clients potentiels.

Enfin, vous devez présenter l'équipe dirigeante. Expliquez le rôle, le parcours et l'expérience de chaque membre.

Il est également important de souligner les succès passés des membres de l'équipe de direction et la durée de leur collaboration, car cela aidera les prêteurs ou investisseurs potentiels à comprendre pourquoi ils peuvent leur faire confiance.

3. Produits et Services

La section "Produits et Services" du business plan de votre bar lounge doit comprendre une description détaillée de votre offre commerciale. 

Par exemple, votre bar lounge peut offrir une variété de produits et services pour satisfaire ses clients. On peut offrir une variété de boissons et cocktails pour les clients, ainsi que de la nourriture et des collations pour accompagner leurs boissons. En outre, le bar lounge peut offrir des divertissements tels que des jeux de société, des tournois de cartes, des concerts, des événements sportifs, etc. Pour créer une atmosphère agréable, le bar lounge peut proposer des décorations intérieures et des éclairages sophistiqués pour le plaisir des yeux. Des événements spéciaux tels que des anniversaires, des fêtes et des réunions peuvent être également organisés dans le bar lounge pour répondre aux besoins des clients.

Le lecteur voudra comprendre ce qui rend l'offre de votre bar lounge unique par rapport à ce que proposent vos concurrents.

Lors de la rédaction de cette partie, essayez d'être précis quant aux catégories de produits ou de services que vous vendez, aux clients que vous ciblez et aux canaux par lesquels vous les ciblez. 

4. Étude de Marché

La section présentant les conclusions de votre étude de marché a pour objectif de permettre au lecteur du business plan de votre bar lounge de comprendre dans quel environnement votre entreprise évolue. Elle doit également s'efforcer de mettre en avant une opportunité commerciale à saisir pour votre entreprise.

Cette section débute généralement par une présentation de l'ensemble du marché de votre bar lounge : types d'acteurs présents sur le marché, grandes tendances, profils des segments de clientèle et de leurs comportements d'achat, etc.

Vient ensuite la sous-section sur le marché cible dans laquelle vous expliquerez quels segments de clientèle vous visez spécifiquement avec votre offre, et pourquoi et comment celle-ci répond aux besoins de ces clients.

Par exemple, votre marché cible pourrait inclure des jeunes professionnels qui cherchent des endroits pour s'amuser et rencontrer de nouvelles personnes, des groupes d'amis qui veulent passer une soirée agréable et des couples qui recherchent un endroit romantique pour une occasion spéciale.

Après avoir présenté votre clientèle cible, il s'agira de s'intéresser à votre concurrence directe et indirecte, avant de finir par donner un aperçu des principales réglementations applicables à votre bar lounge.

5. Stratégie

Lors de la présentation de la stratégie de votre bar lounge, il est essentiel d'inclure des informations sur votre avantage concurrentiel, votre politique tarifaire, votre plan commercial, les étapes de développement, ainsi que les risques.

La sous-section consacrée à l'avantage concurrentiel doit expliquer ce qui distingue votre entreprise de ses concurrents. Cette partie est particulièrement importante si vous rédigez un business plan pour une création de bar lounge, car vous devrez vous faire une place sur le marché face à des acteurs déjà établis.

La sous-section consacrée à la tarification doit démontrer comment vous comptez rester rentable tout en proposant des prix compétitifs à vos clients.

Le plan commercial doit détailler les actions que vous comptez mettre en place pour acquérir de nouveaux clients et fidéliser votre clientèle.

La sous-section "étapes de développement" doit présenter les principales étapes franchies par votre entreprise jusqu'à ce jour et ses principaux objectifs pour les années à venir.

Enfin, la dernière sous-section doit présenter les principaux risques susceptibles de compromettre l'exécution de votre plan et expliquer les mesures que vous avez prises pour les réduire. Ce point est essentiel afin de démontrer aux investisseurs ou prêteurs potentiels que vous avez anticipés tous les aspects du projet.

Par exemple, un bar lounge peut être confronté à des risques de sécurité liés à la consommation d'alcool et à l'atmosphère festive qui y règne. Un autre risque potentiel est la perte de revenus ou de profits en raison des restrictions imposées par les autorités locales ou des conditions météorologiques défavorables qui limitent le nombre de clients.

6. Opérations

Le fonctionnement opérationnel de votre bar lounge doit être présenté en détail dans votre business plan.

La première chose que vous devez aborder dans cette section est votre personnel, les principales fonctions et le plan de recrutement prévu pour soutenir la croissance anticipée dans votre plan d'affaires.

Vous devez également décrire les qualifications et l'expérience nécessaires pour remplir chaque rôle, ainsi que la manière dont vous comptez recruter. Par le biais de sites d'emploi, de recommandations de personnes dans votre réseau, ou de cabinets de recrutement, par exemple.

Vous devez ensuite indiquer les jours et horaires d'ouverture de votre bar lounge, afin que le lecteur puisse vérifier l'adéquation de vos effectifs, et les ajustements éventuels vis-à-vis de la saisonnalité.

La partie suivante de cette section doit être consacrée aux ressources nécessaires pour l'exploitation de votre entreprise. Cela inclut aussi bien des éléments de propriété intellectuelle (si vous dépendez de licences ou de marques déposées, par exemples), d'équipement, ou d'emplacement (bail commercial par exemple).

Par exemple, votre bar lounge pourrait potentiellement avoir une marque déposée et une marque de commerce. Ces éléments de propriété intellectuelle peuvent vous aider à protéger votre entreprise et à lui donner un avantage concurrentiel.

Enfin, vous devez inclure une liste des fournisseurs avec lesquels vous envisagez de travailler, ainsi qu'une ventilation de leurs services et de leurs principales conditions commerciales (prix, délais de paiement, durée du contrat, minimums de commande, etc.).

7. Plan Financier

C'est dans la section du plan financier que nous inclurons les prévisions financières dont nous avons parlé plus haut dans ce guide.

Maintenant que vous avez une idée précise du contenu d'un business plan pour un bar lounge, examinons quelques-uns des outils que vous pouvez utiliser pour créer le vôtre facilement.

Quel outil utiliser pour faire un business plan de bar lounge ?

Dans cette partie, nous allons passer en revue les deux solutions les plus courantes pour créer un business plan de bar lounge :

• Utiliser un logiciel de business plan en ligne,
• Faire appel à un consultant spécialisé.

Utiliser un logiciel de business plan de bar lounge en ligne

Utiliser un logiciel de business plan en ligne est la façon la plus efficace et la plus moderne de créer un business plan pour un bar lounge.

Utiliser un logiciel spécialisé présente en effet plusieurs avantages :

• Vous pouvez facilement créer vos prévisions financières en laissant le logiciel s'occuper des calculs financiers pour vous, sans erreurs
• Le logiciel vous alerte lorsqu'il détecte des incohérences dans vos prévisions financières
• Vous êtes guidé tout au long du processus de rédaction par des instructions détaillées et des exemples pour chaque partie du plan
• Vous pouvez accéder à une bibliothèque de plusieurs dizaines d'exemples et de modèles business plan complets pour vous inspirer
• Vous obtenez un business plan professionnel, mis en forme et prêt à être envoyé à votre banque ou à vos investisseurs
• Vous pouvez créer des scénarios pour tester les principales hypothèses de vos prévisions
• Vous pouvez importer vos données comptables pour comparer les performances financières réelles de votre entreprise à vos prévisions financières
• Vous pouvez facilement mettre à jour vos prévisions au fur et à mesure que le temps passe, afin de maintenir de la visibilité sur votre trésorerie prévisionnelle
• Si vous avez besoin d'aide ou que vous êtes bloqué, l'équipe support se tient prête à vous aider

Si ce type de solution vous intéresse, sachez que vous pouvez essayer gratuitement le logiciel de The Business Plan Shop en vous inscrivant ici .

Besoin d'un prévisionnel financier qui tienne la route ?

The Business Plan Shop s'occupe des calculs pour vous. Saisissez simplement vos hypothèses et notre outil en ligne recalcule vos états financiers prévisionnels de façon instantanée.

Payer un consultant pour rédiger votre business plan de bar lounge

Faire appel à un consultant financier pour la création du business plan de votre bar lounge est une autre solution possible.

Les consultants financiers ont l'habitude de modéliser des prévisions financières et d'argumenter le positionnement stratégique d'entreprise dans des plans d'affaires. Ils peuvent donc vous faire gagner du temps tout en vous permettant de rester concentré sur la gestion quotidienne de votre entreprise.

Payer un consultant sera naturellement plus cher que de faire le business plan par vous-même avec un logiciel puisque vous devrez rémunérer son temps (et sa marge !).

D'expérience, pour un travail sérieux, il faut compter un minimum de 1 500€ hors taxes pour un business plan complet et 750€ hors taxes pour un prévisionnel seul. Le montant exact variera bien évidemment en fonction du temps que le consultant devra passer sur votre document et de son niveau d'expertise.

Nous vous conseillons de privilégier les consultants qui ont une expertise de votre métier, plutôt que des généralistes, de façon à avoir un prévisionnel financier cohérent compte tenu de votre concept et modèle économique.

Nous vous conseillons également de bien vérifier le contenu des documents que vous obtiendrez :

• Certains consultants emploient le terme "business plan" pour parler de "prévisionnel financier", attention ce n'est pas la même chose
• Le contenu du prévisionnel varie également d'un consultant à l'autre. A minima, vous devez obtenir : un compte de résultat, un bilan, et un tableau des flux de trésorerie (annuel et mensuel).

Et enfin, de vous assurer que le format du prévisionnel obtenu soit facilement modifiable par la suite de manière à pouvoir le mettre à jour.

Pourquoi ne pas utiliser Word et Excel pour faire le business plan de votre bar lounge ?

Faire un business plan pour un bar lounge à l'aide d'un tableur tel que Microsoft Excel et un logiciel de traitement de texte comme Microsoft Word (ou leurs équivalents Google, Apple ou open-source) n'est pas la meilleure des solutions.

Pourquoi ?

Modéliser des projections financières sur tableur sans faire d'erreur requiert de bonnes connaissances en comptabilité et un minimum d'expérience en modélisation financière.

Par conséquent, il est peu probable que votre lecteur ait confiance dans vos chiffres à moins que vous ne déteniez un diplôme en finance ou en comptabilité (comme notre équipe chez The Business Plan Shop).

De plus, utiliser un tableur pour faire un prévisionnel est une vraie perte de temps, les logiciels permettent de faire ce travail beaucoup plus rapidement et avec beaucoup plus de précision.

Et avec les progrès en matière d'intelligence artificielle, les logiciels sont de plus en plus capables de détecter les erreurs dans vos prévisions et de vous aider dans la prise de décision.

Enfin, nous en parlions au début de ce guide, pour être utile, un prévisionnel doit être suivi contre le réel et régulièrement mis à jour afin de maintenir de la visibilité sur la trésorerie future de l'entreprise. Là encore, c'est difficile et chronophage à faire sur tableur, alors que les logiciels spécialisés sont conçus pour ça.

Ok pour le prévisionnel, mais qu'en est-il de la partie écrite du plan d'affaires ?

Cette partie est moins sujette à erreurs, mais là-encore, les logiciels présentent des avantages certains :

• La mise en forme du business plan est faite pour vous par le logiciel.
• Vous partez d'un plan détaillé avec des instructions et d'exemples pour vous guider dans la rédaction.
• Vos chiffres se mettent à jour automatiquement dans le texte lorsqu'ils changent dans votre prévisionnel.

S'il est techniquement possible d'utiliser Word et Excel pour faire un business plan pour un bar lounge, cette méthode est aujourd'hui dépassée et la méthode moderne consiste à utiliser un logiciel spécialisé.

Points clés à retenir

• Un business plan a deux parties : la partie chiffrée qui met en avant le besoin de financement et la viabilité financière du projet (croissance, rentabilité et génération de trésorerie). Et la partie rédigée qui permet au lecteur d'avoir le contexte nécessaire pour porter un jugement sur la qualité du prévisionnel financier.
• Il est essentiel de disposer d'un business plan à jour pour maintenir la visibilité sur les flux de trésorerie futurs de votre bar lounge.
• Utiliser un logiciel de business plan est la façon moderne de rédiger et de mettre à jour vos plans d'affaires.

Nous espérons que ce guide vous a aidé à mieux comprendre comment rédiger le business plan de votre bar lounge. N'hésitez pas à nous contacter, si vous avez la moindre question.

À voir aussi sur The Business Plan Shop

• Erreurs à ne pas faire dans un business plan
• Plan type d'un business plan

Quelqu'un de votre entourage gère ou souhaite créer un bar lounge ? Partagez notre guide avec lui ou elle !

Fondateur & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster est un entrepreneur et un financier chevronné.

Guillaume est entrepreneur depuis plus de dix ans et possède une expérience directe en création, gestion et développement d'une entreprise prospère.

Avant d'être dirigeant d'entreprise, Guillaume a travaillé en banque d'affaires et en capital-investissement, où il a passé la plupart de son temps à créer des prévisions financières complexes, à rédiger des plans d'affaires et à analyser des états financiers pour prendre des décisions en matière de financement et d'investissement.

Guillaume est titulaire d'un Master en Finance de l'ESCP Business School et d'une Maîtrise des Sciences en Gestion de l'Université de Paris Dauphine.

Vous voulez écrire facilement votre business plan ?

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Race to the International Business Lounge Shower in Moscow + General Impressions

Having benefited from the warnings of others who had come through the International Business Lounge before me, I was aware there was only one shower available in the lounge. So I managed to be the second person off the plane and was speedily heeling it to the transfer desk. There I ran into trouble because I lost site of the guy in front of me, and started looking at all the signs trying to figure out where to go.

I eventually wound up at one of the transfer desks to ask. Apparently I should have turned a sharp left right off the escalators to go through security and my 50yd detour had cost me a couple of places in line. I managed to move up a little in the potential lounge line by being speedy in security and arrived as the 3 business/first class passenger.

The first guy apparently didn’t want a shower and I was able to check in at the front desk simultaneously with the second guy. I immediately asked them about the shower and they gave me a towel and amenity kit and told me to take the first left. As I was leaving I heard the guy also ask about a shower. Phew.

This shower room was very basic and tiny, and reminded me a lot of the Turkish Airlines First Class shower in Instanbul, although at least there fewer people were competing for them.

The “amenity kit†was very very basic. My razor had no markings, but a strip of cardboard torn off a Gillette package had been included.

Since time was limited and I felt bad for any of the other passengers who were trying to squeeze in a shower after me, I decided not to take the time to wash, and then dry, my hair.

I think I was actually pretty speedy, but the door kept getting rattled by folks trying to get in every couple of minutes which unnerved me. “What if the lock slipped?†And then I’d be on display in the tiny clear glass shower. I’ll admit, I was rather irritated when I got out of the shower room to see that the only people waiting were the two men who’d been behind me originally and had to know that it was the only room and I was in there…

I wasn’t hungry and was pretty tired at this point, so I grabbed a water (guessed wrong and got sparkling) and decided to forgo pictures at this point, figuring I could get some on the way back. The lounge was basic with lots of rows of wicker seating.

The food presentations were actually fairly diverse, they just didn’t look appetizing after my huge meals on the plane. They also had two food areas, the one major one which had a seating area and beverages, and then a smaller section immediately outside it which offered a limited selection of snacks.

The lounge wasn’t very interesting to me, but the rest of my limited time in Moscow was! From the moment we broke through the low-hanging clouds on our descent, my face was pretty much glued to the window.

I was fascinated by plane graveyard others had mentioned – with aircraft parked out in the snow, missing doors, windows, and other parts.

I was amused by the airport signage and use of apostrophes. Is it really the Austrian Airlines airline lounge or one just faked to look like it?? 🙂

At some point I hope to actually visit Russia, but for now this first introduction was pretty exciting.

Next Post: Singapore Airlines First Class Moscow to Singapore

3 Days In Singapore Trip Report: Finally Getting to fly Singapore Airlines First Class Overnight at the Sheraton North Houston My Flight is Cancelled. Or is it? Singapore Airlines First Class: Houston to Moscow Race to the International Business Lounge Shower in Moscow + General Impressions Singapore Airlines First Class: Moscow to Singapore Spa in the Sky Grand Hyatt Singapore Review Grand Hyatt Singapore Club Lounge Review Spa Vacation Free Ice Cream & Rained Out Twice In An Hour Acrophobia Over Sentosa & Gourmet Street Food Chinese New Year Walking Tour  and  Hawker Stalls at East Lagoon Food Village A Shift in Hippo Karma At The Night Zoo A Visit To The Private Room At SIN Singapore Airlines First Class SIN-IAH: Blind Champagne Tasting How Much Did the Trip Cost?

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Living for the little (and big things) that make life so fun, especially mistake deals and crazy last minute weekend mileage runs across the world. www.twitter.com/klatravel

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Ritz-Carlton Hotel

Ritz-carlton bar and lobby lounge.

All major credit cards accepted

Open: 24-hours daily