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8 Good Books on Quantitative Research

By Med Kharbach, PhD | Published: June 20, 2023 | Updated: February 28, 2024

As a scholar who navigated the complex terrain of academic research during my doctoral studies, I am intimately aware of the value that high-quality, accessible resources can bring to the table. Therefore, my aim with this post is to provide fellow researchers, scholars, and anyone interested in doing social research, with a carefully curated books on quantitative research.

Quantitative research, with its emphasis on objectivity and measurement, is a vast and rich field. The books featured in this list offer deep insights into its theoretical underpinnings, its practical applications, and the interpretative challenges it presents. Each of these texts has been selected based on its comprehensiveness, clarity, and practicality, and together they form a robust foundation for anyone wishing to delve into the world of quantitative research.

Whether you are a seasoned researcher looking to refine your approach or a novice looking to grasp the fundamentals, these books cater to all levels of understanding. From crafting sophisticated surveys to the intricacies of statistical analysis, these texts cover a range of topics that are integral to the quantitative research process.

As you explore this list, please bear in mind that it is by no means exhaustive. The field of quantitative research is ever-evolving, and new contributions are always on the horizon. Nevertheless, the knowledge contained within these pages remains as relevant and insightful as ever.

I hope that you will find these resources as valuable as I did. For those of you interested in qualitative research, check out my other post entitled best books on qualitative research .

1. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches , by John W. Creswell and J. David Creswell

This widely recognized book offers a comprehensive study of qualitative, quantitative, and mixed research methodologies. Its distinguishing feature is its juxtaposition of all three research designs, making it a valuable resource for both new and experienced researchers. The authors provide a meticulous guide that starts with a fundamental understanding of philosophical suppositions, essential aspects of the research process, literature review, theory application in research, and the significance of writing and ethics in academic inquiry.

The updated edition includes a detailed discussion on research proposal design and research study steps. It sheds light on the positioning of epistemological and ontological views in relation to the selected research question and methodology. It also delves into the transformative worldview and features expanded insights into case studies, participatory action research, visual methods, and action research in mixed methods.

2. Quantitative Research in Education: A Primer , by Wayne K. Hoy and Curt M. Adams

This book is a practical guide to help you with your quantitative research. The authors first introduce readers to the nature of research and science, before presenting the meaning of concepts and research problems. They aim to dispel the notion that quantitative research is overly difficult, too theoretical, and lacks practicality.

The book is rich with concrete examples and illustrations, and emphasizes conceptual understanding and the practical use of quantitative methods while teaching strategies for developing original research hypotheses.

3. Quantitative and Statistical Research Methods , by William E. Martin and Krista D. Bridgmon

This user-friendly textbook helps students to understand and apply procedural steps in carrying out quantitative studies. It explains statistics while guiding readers through the steps of the hypothesis-testing process, from hypothesis to results.

The book offers a hands-on resource for each chapter, covering a single research problem and providing directions for implementing the research method from start to finish. It also features a Research Analysis and Interpretation Guide to help students analyze research articles.

4. Quantitative Research Methods for Communication , by Jason S. Wrench, Candice Thomas-Maddox, and Virginia Peck Richmond

This book provides a relevant and accessible guide to quantitative research in the field of communication. The authors encourage students to take an active role in the learning process, equipping them with the tools needed to locate, conduct, collect, and present their research.

The authors use real communication studies and data sets to make communication research relatable for students. The text features chapter objectives, case studies, data sheets, and key terms throughout to facilitate learning.

Related: Books on Mixed Methods Research

5. Doing Survey Research: A Guide to Quantitative Methods , by Peter M. Nardi

This book is a practical guide for those who want to learn how to conduct quantitative studies, either for an undergraduate project, a graduate-level thesis, or a survey that an employer may require. The book prepares beginners to conduct their own survey research, write up the results, and understand and critically interpret other people’s research.

Also, the book merges survey design with data analysis and interpretation. This new edition includes coverage of Big Data, Meta-Analysis, and A/B testing methodology.

6. Quantitative Methods for the Social Sciences , by Daniel Stockemer

This textbook provides an essential introduction to survey research and quantitative methods. The book guides students through the various steps of the survey research process and helps them apply those steps toward a real example.

More specifically, the book introduces students to the importance of survey research, preparing a survey, conducting a survey, and analyzing a survey.

Students are shown how to create their own questionnaire, achieve empirical findings, and use the data to test their hypotheses in a bivariate and multivariate realm. Additionally, the book explains the theory, rationale, and mathematical foundations of these tests, and provides instructions on how to conduct the tests in SPSS and Stata.

7. Quantitative Research Methods: From Theory To Publication , by Dr. Nicholas Harkiolakis

This book covers the vast majority of quantitative methods found in social sciences research. The author designed the book based on his years of experience teaching quantitative methods courses for graduate programs in Europe and the USA. The book is intended for readers who don’t have a background in quantitative research.

All concepts presented in this book are defined and introduced, and alternative and overlapping expressions and keywords used in quantitative research are presented to enhance the reader’s understanding.

The book includes examples that are easily replicated in spreadsheets like Excel, and provides commands for executing the various methods for SPSS in footnotes. The book’s website provides additional material for executing the methods discussed, as well as all book images in higher resolution and links to other sources online.

8. Quantitative Research for the Qualitative Researcher , by Laura M. O′Dwyer and James A. Bernauer

This book underlines the complementary nature of quantitative and qualitative research and elucidates the fundamental structure and purposes of design, measurement, and statistics within the framework of a research report, including a dissertation.

The text encourages the reader to perceive quantitative methodology as a process for systematically discovering new knowledge that can help describe, explain, and predict the world around us.

Final thoughts

Wrapping up this compilation of insightful reads on quantitative research, it’s clear that each of these books brings something unique to the table, making them indispensable resources for researchers at various stages of their careers. From the foundational understanding of quantitative methods to advanced statistical analysis, these books collectively cover a spectrum of topics that are vital for conducting robust and meaningful research. The practical advice, real-life examples, and step-by-step guides provided across these texts are designed to demystify the world of quantitative research, making it more accessible and less daunting, regardless of your level of expertise.

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Meet Med Kharbach, PhD

Dr. Med Kharbach is an influential voice in the global educational landscape, with an extensive background in educational studies and a decade-long experience as a K-12 teacher. Holding a Ph.D. from Mount Saint Vincent University in Halifax, Canada, he brings a unique perspective to the educational world by integrating his profound academic knowledge with his hands-on teaching experience. Dr. Kharbach's academic pursuits encompass curriculum studies, discourse analysis, language learning/teaching, language and identity, emerging literacies, educational technology, and research methodologies. His work has been presented at numerous national and international conferences and published in various esteemed academic journals.

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10 Best Research Books For Qualitative And Quantitative Research

Are you looking for the best research books? Take a look at some of the best books on research methods below.

Research methodology comes in many shapes and forms. Regardless of whether you are interested in qualitative or quantitative research, it is essential to find a book that can help you plan your research project adequately. Research design can vary from hard sciences to social sciences, but data analysis following a case study is usually similar. Therefore, you need a practical guide that can help you complete a research project and finish your research paper.

1. Qualitative Research: A Guide To Design And Implementation, 4th Edition

2. research design: qualitative, quantitative, and mixed methods approaches, 4th edition, 3. the research methods knowledge base, 3rd edition, 4. the craft of research, 5. doing your research project: open up study skills, 5th edition, 6. qualitative inquiry and research design: choosing among five approaches, 3rd edition, 7. the essential guide to doing your research project, 2nd edition, 8. introducing research methodology: a beginner’s guide to doing a research project, 2nd edition, 9. the sage handbook of qualitative research, 5th edition, 10. research methods in education, 7th edition, the final word on the best research books, what is the difference between quantitative research and qualitative research, how do i figure out which academic journal to publish my research in, further reading.

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When someone talks about qualitative research in academia, they refer to research that focuses on overall concepts and takeaways instead of complex numbers. For those conducting academic research, understanding the basics of this process is critical. Qualitative Research: A Guide to Design and Implementation, by Sharan B. Merriam and Elizabeth J. Tisdell, 4th edition, is one of the best books available because it focuses on action research, mixed methods, online data sources, and some of the latest technology that people can use to complete their projects.

A significant portion of this book focuses on data analysis software packages, which have become critically important in an era where publishing in the best academic journals is critical for every successful researcher. Finally, this book explains topics so that nearly everyone can understand.

• Merriam, Sharan B. (Author)
• English (Publication Language)
• 368 Pages - 08/24/2015 (Publication Date) - John Wiley & Sons (Publisher)

Suppose you are looking for a book that can teach you the best research methodology. In that case, you will want to check out Research Design: Qualitative, Quantitative, and Mixed Methods Approaches by John W. Creswell, 4th edition. John Creswell is one of the most well-respected writers in case study research.

As books on how to research go, this one on quantitative and qualitative research methods is a great tool that will help you learn the basics of forming a research project in every field. This book covers philosophical assumptions and research projects, theory and research approaches, and conducts an effective literature review. These elements are also crucial in helping you form a step-by-step guide for your upcoming research project, and this book will teach you the basics of data analysis.

• Research Design
• Creswell, John W. (Author)
• 273 Pages - 03/13/2024 (Publication Date) - SAGE Publications, Inc (Publisher)

The first two editions were already solid, but the third edition of The Research Methods Knowledge Base, by William M.K. Trochim and James P. Donnelly, features many updates to quantitative and qualitative research methods, teaching graduate students the basics of data collection before diving into the details for more advanced learners.

One of the significant advantages of this text is that it is a comprehensive tool that can be used for both undergraduate and graduate-level courses. It has a relatively informal style and conversational feel, which means readers will not be intimidated by walls of text. The research methods it teaches are straightforward, applicable, and relevant to anyone looking to complete a research project in the current era.

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The Craft of Research, by Wayne C. Booth, Gregory C. Colomb, and Joseph M. Williams, covers various research approaches that teach everyone the basics of forming a solid research project. In particular, this book focuses on what to do with the data after it has been collected.

People need to think about how their readers will interpret the structure of the paper, proactively anticipating questions they might have. By answering the reader’s questions in the initial version of the paper, it is easier to hold their attention from start to finish.

Of course, one of the most critical questions that must be asked when writing a research paper is, “so, what? Why does this information matter?” Researchers can keep this in mind while writing the introduction and conclusion of the paper so they will have an easier time constructing a powerful academic manuscript that is more likely to be accepted into the top academic journals.

• Booth, Wayne C. (Author)
• 336 Pages - 10/18/2016 (Publication Date) - University of Chicago Press (Publisher)

Doing Your Research Project: Open Up Study Skills, by Judith Bell, is a must-read for new researchers looking to make their way in academic research. This book is helpful because it teaches people how to conduct a research project using step-by-step advice. A research project can be daunting for new learners because it’s easy to focus on the final project and feel intimidated before taking the first step.

This book is indispensable because it teaches people everything they need to know to develop a research project, draft a hypothesis, carry out the project, and finalize a research paper after conducting detailed data analysis. Furthermore, this text will dive into common mistakes, pitfalls, and obstacles researchers need to overcome. Time is your most valuable resource, and nobody wants to spend time on trials that will not be relevant to the final project.

• Bell, Judith (Author)
• 296 Pages - 05/01/2010 (Publication Date) - Open University Press (Publisher)

Qualitative Inquiry And Research Design: Choose Among Five Approaches, 3rd Edition, Is The Latest In A Line Of Best-Selling Research Books From Creswell. This Book Ties Into People’s Philosophical Underpinnings When Developing A Research Project. It Also Looks At The History Of Various Research Projects, Which Serve As An Example For The Reader.

Overall, there are five traditions in qualitative research; grounded theory, phenomenology, narrative research, case study, and ethnography. Creswell uses an accessible writing style to help the reader understand when to use each of these narratives. Then, he dives into strategies for writing research papers using each of these approaches.

• Used Book in Good Condition
• 472 Pages - 03/14/2012 (Publication Date) - SAGE Publications, Inc (Publisher)

The Essential Guide To Doing Your Research Project by Zina O’Leary is geared more toward young learners. As books on how to research, it focuses on how to develop a research project, analyze data, and write up the results. Every stage of the book is clearly explained, with the author specifying why it is essential to carry out that step correctly.

It also focuses on practical tips and tricks that learners can use to successfully carry out their research projects. The book includes helpful chapter summaries, a complete glossary, and boxed definitions for essential terms that should not be overlooked. The author also has a variety of suggestions for further reading, which is helpful for more advanced learners who may want to pick up a text that is a bit more detailed. Finally, the book also comes with access to a companion website. The website includes journal articles, real projects, worksheets, and podcasts.

• O′Leary, Zina (Author)
• 384 Pages - 12/20/2013 (Publication Date) - SAGE Publications Ltd (Publisher)

Introducing Research Methodology: A Beginner’s Guide to doing a research project, by Uwe Flick is ideal for new researchers. the author guides readers through the fundamentals that underpin a strong research project. He focuses on essential steps, common mistakes, and ways to expedite the research process.

Then, the author dives into some of the most critical skills readers need to have if they want to collect and analyze data properly. he goes into basic organizational tactics that make data easier to interpret, explains how to shorten the analytical process, and dives into real-life quantitative and qualitative research methods. He uses his research as an example, explaining to people how to pull out the essential parts of the research project before writing them up.

• Flick, Uwe (Author)
• 320 Pages - 04/14/2015 (Publication Date) - SAGE Publications Ltd (Publisher)

The SAGE Handbook of Qualitative Research by Norman K. Denzin and Yvonna S. Lincoln focuses on global research. this text teaches readers how to synthesize existing literature, identify current research, and focus on caps that can be filled. the authors gather contributions from some of the most well-renowned researchers, addressing issues in research projects today. this text focuses more on research regarding social justice. therefore, this is better for people in the social sciences.

• Hardcover Book
• 992 Pages - 02/15/2017 (Publication Date) - SAGE Publications, Inc (Publisher)

Research Methods in Education, by Louis Cohen, Lawrence Manon, and Keith Morrison, is essential for students and professional researchers who want to learn how to create a comprehensive research project. It’s broken up into helpful chapters wrapped up by a convenient summary at the end, explaining to readers how to hit the high points.

Research Methods in Education also comes with a helpful companion website that contains PowerPoint slides for every chapter. This book can be read independently and discussed with a classroom full of students. The book has been written at a level that is accessible even to high school students, but the basics can be a helpful review for graduate researchers.

• Cohen, Louis (Author)
• 944 Pages - 10/27/2017 (Publication Date) - Routledge (Publisher)

Academic research comes in many shapes and forms, with qualitative and quantitative research having high points; however, the basics are the same across all fields. Researchers need to learn how to develop a hypothesis, put together a research methodology, collect their data, interpret it, and write up their findings.

It can be helpful to use the books about research above to refine your research methods . Each book focuses on a slightly different facet of academic research, so readers need to find the right book to meet their needs. With a substantial text, readers can avoid common mistakes, follow in the footsteps of successful researchers, and increase their chances of writing a solid research paper for school or getting their paper accepted into an academic journal.

Books About Research FAQs

Quantitative research focuses more on numbers and statistics. This type of research is more common in hard sciences such as biology, chemistry, and physics.

Qualitative research focuses more on overall meanings and concepts. This type of research is more common in social sciences such as anthropology, archaeology, and research topics focusing on social justice.

It would help compare prior articles in that academic journal to the article you have written. Most academic journals focus on a specific field, and you need to submit your article to a publication that shares research articles similar to your own. Be sure to consider the prestige of the journal before submitting your paper.

If you enjoyed this round-up of the best research books, you might also like our top 11 essay writing tips for students . 

You might also find our guide on essay topics for students  helpful. 

Bryan Collins is the owner of Become a Writer Today. He's an author from Ireland who helps writers build authority and earn a living from their creative work. He's also a former Forbes columnist and his work has appeared in publications like Lifehacker and Fast Company.

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Handbook of Research Methods in Health Social Sciences pp 27–49 Cite as

Quantitative Research

• Leigh A. Wilson 2 , 3  
• Reference work entry
• First Online: 13 January 2019

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Quantitative research methods are concerned with the planning, design, and implementation of strategies to collect and analyze data. Descartes, the seventeenth-century philosopher, suggested that how the results are achieved is often more important than the results themselves, as the journey taken along the research path is a journey of discovery. High-quality quantitative research is characterized by the attention given to the methods and the reliability of the tools used to collect the data. The ability to critique research in a systematic way is an essential component of a health professional’s role in order to deliver high quality, evidence-based healthcare. This chapter is intended to provide a simple overview of the way new researchers and health practitioners can understand and employ quantitative methods. The chapter offers practical, realistic guidance in a learner-friendly way and uses a logical sequence to understand the process of hypothesis development, study design, data collection and handling, and finally data analysis and interpretation.

• Quantitative
• Epidemiology
• Data analysis
• Methodology
• Interpretation

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Babbie ER. The practice of social research. 14th ed. Belmont: Wadsworth Cengage; 2016.

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Wilson LA, Black DA. Health, science research and research methods. Sydney: McGraw Hill; 2013.

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Wilson, L.A. (2019). Quantitative Research. In: Liamputtong, P. (eds) Handbook of Research Methods in Health Social Sciences. Springer, Singapore. https://doi.org/10.1007/978-981-10-5251-4_54

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SAGE Quantitative Research Methods

• Edited by: W. Paul Vogt
• Publisher: SAGE Publications, Inc.
• Publication year: 2011
• Online pub date: January 01, 2011
• Discipline: Anthropology , Business and Management , Communication and Media Studies , Computer Science , Counseling and Psychotherapy , Criminology and Criminal Justice , Economics , Education , Engineering , Geography , Health , History , Marketing , Mathematics , Medicine , Nursing , Political Science and International Relations , Psychology , Social Policy and Public Policy , Science , Social Work , Sociology , Technology
• Methods: Statistical modelling , Secondary data analysis , Measurement
• DOI: https:// doi. org/10.4135/9780857028228
• Keywords: equations , estimates , outcomes , parameters , population , publications , sociology Show all Show less
• Print ISBN: 9780857028228
• Online ISBN: 9780857028228
• Buy the book icon link

For more than 40 years, SAGE has been one of the leading international publishers of works on quantitative research methods in the social sciences. This new collection provides readers with a representative sample of the best articles in quantitative methods that have appeared in SAGE journals as chosen by W. Paul Vogt, editor of other successful major reference collections such as Selecting Research Methods (2008) and Data Collection (2010).

The volumes and articles are organized by theme rather than by discipline. Although there are some discipline-specific methods, most often quantitative research methods cut across disciplinary boundaries.

• Editor's Introduction
• Volume 1: Fundamental Issues in Quantitative Research
• Ten Statisticians and Their Impacts for Psychologists
• Conversations About Three Things
• Minimally Sufficient Research
• On Quantitizing
• The External Validity of Experiments1
• Randomized trials for the real world: making as few and as reasonable assumptions as possible
• Proceeding From Observed Correlation to Causal Inference: The Use of Natural Experiments
• Having One's Cake and Eating It, Too: Combining True Experiments With Regression Discontinuity Designs
• Capture-recapture and anchored prevalence estimation of injecting drug users in England: national and regional estimates
• Constructing Summary Indices of Quality of Life: A Model for the Effect of Heterogeneous Importance Weights
• Advances in Age-Period-Cohort Analysis
• Selection Bias in Web Surveys and the Use of Propensity Scores
• Estimation of Causal Effects via Principal Stratification When Some Outcomes are Truncated by “Death”
• Multiple Imputation for Missing Data: A Cautionary Tale
• Multiple imputation: current perspectives
• Incomplete hierarchical data
• Volume 2: Measurement for Causal and Statistical Inference
• The Cost of Dichotomization
• Fidelity Criteria: Development, Measurement, and Validation
• Controlling Error in Multiple Comparisons, with Examples from State-to-State Differences in Educational Achievement
• Surrogate endpoint validation: statistical elegance versus clinical relevance
• Causation in the Social Sciences: Evidence, Inference, and Purpose
• Statistical Models for Causation: What Inferential Leverage Do They Provide?
• Identification of Causal Parameters in Randomized Studies With Mediating Variables
• Matching Estimators of Causal Effects: Prospects and Pitfalls in Theory and Practice
• Suppressor Variables in Path Models: Definitions and Interpretations
• Are Simple Gain Scores Obsolete?
• Ten Difference Score Myths
• What Are Value-Added Models Estimating and What Does This Imply for Statistical Practice?
• Setting Targets for Health Care Performance: Lessons from a Case Study of the English NHS
• The Insignificance of Null Hypothesis Significance Testing
• Correcting a Significance Test for Clustering
• A Comparison of Statistical Significance Tests for Selecting Equating Functions
• The choice of sample size: a mixed Bayesian/frequentist approach
• Volume 3: Alternatives to Hypothesis Testing
• Toward Policy-Relevant Benchmarks for Interpreting Effect Sizes: Combining Effects With Costs
• Replication and p Intervals: p Values Predict the Future Only Vaguely, but Confidence Intervals Do Much Better
• Confidence Intervals for Effect Sizes: Confidence Intervals about Score Reliability Coefficients, Please: An EPM Guidelines Editorial
• Finite Sampling Properties of the Point Estimates and Confidence Intervals of the RMSEA
• Integrating Findings: The Meta-Analysis of Research
• Reliability Generalization: Exploring Variance in Measurement Error Affecting Score Reliability Across Studies
• The Relationship Between Sample Sizes and Effect Sizes in Systematic Reviews in Education
• An exploratory test for an excess of significant findings
• Expanded information retrieval using full-text searching
• Puzzlingly High Correlations in fMRI Studies of Emotion, Personality, and Social Cognition1
• How Is a Statistical Link Established Between a Human Outcome and a Genetic Variant?
• The Perils of Partialling: Cautionary Tales from Aggression and Psychopathy
• Weighting Regressions by Propensity Scores
• Comparing Logit and Probit Coefficients Across Groups
• An Additional Measure of Overall Effect Size for Logistic Regression Models
• The intermediate endpoint effect in logistic and probit regression
• An Introduction to Crisp Set QCA, with a Comparison to Binary Logistic Regression
• Univariate and Bivariate Loglinear Models for Discrete Test Score Distributions
• Testing for IIA in the Multinomial Logit Model
• Goodness-of-Fit Tests and Descriptive Measures in Fuzzy-Set Analysis
• Is Optimal Matching Suboptimal?
• Volume 4: Complex Designs For a Complex World
• The General Linear Model as Structural Equation Modeling
• Factor Retention Decisions in Exploratory Factor Analysis: A Tutorial on Parallel Analysis
• A Comparison of Item Response Theory and Confirmatory Factor Analytic Methodologies for Establishing Measurement Equivalence/Invariance
• The Importance of Structure Coefficients in Structural Equation Modeling Confirmatory Factor Analysis
• Multilevel Modeling: A Review of Methodological Issues and Applications
• Estimating Statistical Power and Required Sample Sizes for Organizational Research Using Multilevel Modeling
• From Micro to Meso: Critical Steps in Conceptualizing and Conducting Multilevel Research
• Growth Modeling Using Random Coefficient Models: Model Building, Testing, and Illustrations
• Multi-state models for event history analysis
• Discrete-Time Survival Mixture Analysis
• Multilevel Random Coefficient Analyses of Event- and Interval-Contingent Data in Social and Personality Psychology Research
• Business Cycles and Turning Points: A Survey of Statistical Techniques
• The validity of publication and citation counts for Sociology and other
• A web crawler design for data mining
• Analysis of terrorist social networks with fractal views
• From Schelling to Spatially Explicit Modeling of Urban Ethnic and Economic Residential Dynamics

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Introduction to Quantitative Research Methods An Investigative Approach

• Mark Balnaves - University of Newcastle, UK
• Peter Caputi - University of Wollongong, Australia
• Description

The original CD-ROM accompanying the book and its content are no longer available.

I like how it's organized!

A must for anyone interested in research. Clear, focussed and easy to understand. All you need to get your research started.

A very useful text, that helps students understand the basics of quantitative research methods. Very user friendly, and will be recommending this to my students within the social sciences.

Good comprehensive text on quantitative research methods

Very useful text, well written, comprehensive coverage of basics of statistics and quantitative research methods. Easy to follow and sociologically interesting examples. I find this book very useful as a supplementary text in teaching an undergraduate quantitative research methods course.

Very good read, with lots of key elements we are looking to involve within the course

I recommended adoption to the course monitor, but they did not adopt. I recommend this text to my students though. Thank you.

Balnaves introduction to the (quantitative) research process is a good source for students of the social sciences who look for an accessible and comprehensive explication of standard requirements of their practice. The book is well-written without oversimplifying complicated issues.

A good 'all round' introductory text. I will be using this with Masters Level students as it provides a good overview of different research techniques. The book is also user friendly and written in language which is easy to read and understand.

This is a particularly useful introduction to quanititative methods that is relevant for a wide range of social science disciplines including law.

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Quantitative Research for the Qualitative Researcher

• Laura M. O'Dwyer - Boston College, USA
• James A. Bernauer - Boston College, Chestnut Hill, USA
• Description

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Key Features:

• The text provides readers who are not predisposed to mathematical or scientific thinking with the needed conceptual and practical understanding of research in the quantitative tradition.
• “Connections to Qualitative Research” in each chapter help readers make connections between the quantitative concepts introduced and the corresponding ideas in the qualitative tradition.
• Published journal articles are reviewed in the text to provide examples of how quantitative research concepts are used in real-world research. These examples help readers break down and understand the components of quantitative research.
• “Guidelines for Evaluating Research Summaries” can be found in the appendix and are designed to help readers critically evaluate summaries of quantitative research in terms of their adherence to accepted criteria for quality research.

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Quantitative Research for the Qualitative Researcher

• By: Laura M. O'Dwyer & James A. Bernauer
• Publisher: SAGE Publications, Inc.
• Publication year: 2014
• Online pub date: January 08, 2016
• Discipline: Education
• Subject: Quantitative/Statistical Research , Quantitative Methods
• DOI: https:// doi. org/10.4135/9781506335674
• Print ISBN: 9781412997799
• Online ISBN: 9781506335674
• Buy the book icon link

Subject index

Quantitative Research for the Qualitative Researcher is a concise, supplemental text that provides qualitatively oriented students and researchers with the requisite skills for conducting quantitative research. Throughout the book, authors Laura M. O'Dwyer and James A. Bernauer provide ample support and guidance to prepare readers both cognitively and attitudinally to conduct high quality research in the quantitative tradition. Highlighting the complementary nature of quantitative and qualitative research, they effectively explain the fundamental structure and purposes of design, measurement, and statistics within the framework of a research report, (including a dissertation). The text encourages the reader to see quantitative methodology for what it is, a process for systematically discovering new knowledge that can help describe, explain, and predict the world around us.

Front Matter

• Section I: Research in the Social Sciences: Qualitative Meets Quantitative
• Chapter 1: Understanding the Purpose of Research in the Qualitative and Quantitative Traditions
• Chapter 2: Research in the Qualitative Tradition and Connections to the Quantitative Tradition
• Chapter 3: Research in the Quantitative Tradition
• Section II: The Sine Qua Non for Conducting Research in the Quantitative Tradition
• Chapter 4: Choosing Research Participants and Making Generalizations: Sampling and External Validity
• Chapter 5: Measurement and Instrumentation in Quantitative Research
• Chapter 6: Minimizing Alternative Explanations for Research Findings: Internal Validity
• Section III: Research Design and Data Analysis in the Quantitative Tradition
• Chapter 7: Non-Experimental Research Designs
• Chapter 8: Experimental Research Designs
• Chapter 9: Descriptive Analyses for Data Generated by Quantitative Research
• Chapter 10: Inferential Analyses for Data Generated by Quantitative Research
• Section IV: Reconciling the Paradigms
• Chapter 11: The Complementary Natures of Quantitative and Qualitative Research

Back Matter

• Appendix: Guidelines for Evaluating Research Summaries
• About the Authors

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Quantitative User Experience Research: Informing Product Decisions by Understanding Users at Scale 1st ed. Edition

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This book is your definitive guide to the rapidly growing role of Quantitative User Experience (Quant UX) Research in product development. The book provides an overview of the skills you need on the job, presents hands-on projects with reusable code, and shares advice on starting and developing a career. The book goes beyond basic skills to focus on what is unique to Quant UX. The authors are two of the most widely recognized practitioners in Quant UX research, and this book shares insights from their combined decades of experience.

Organizations today have more data about user needs and behaviors than ever before. With this large-scale data, Quant UX researchers work to understand usage patterns, measure the impact of design changes, and inform strategic decisions. In the Quant UX role, interdisciplinary researchers apply analytical skills to uncover user needs, inform engineering and design, answer strategic business questions, and optimize software and hardware products for human interaction. This book provides guidance around customer satisfaction surveys, understanding user behavior from log analysis, and the statistical methods that are commonly used to assess user outcomes.

• Discover the role of Quantitative User Experience (Quant UX) research
• Understand how Quant UX research differs from other disciplines such as data science
• Plan common research projects and know how to achieve success
• Position Quant UX activities in product development, engineering, and UX organizations
• Apply the HEART framework to measure user experience outcomes
• Evaluate your skills and potential to be hired as a Quant UX researcher
• Know what to expect during job interviews
• Find examples of common Quant UX projects with shared R code and data sets
• ISBN-10 1484292677
• ISBN-13 978-1484292679
• Edition 1st ed.
• Publisher Apress
• Publication date June 1, 2023
• Language English
• Dimensions 7.01 x 0.9 x 10 inches
• Print length 396 pages
• See all details

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• Publisher ‏ : ‎ Apress; 1st ed. edition (June 1, 2023)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 396 pages
• ISBN-10 ‏ : ‎ 1484292677
• ISBN-13 ‏ : ‎ 978-1484292679
• Item Weight ‏ : ‎ 1.66 pounds
• Dimensions ‏ : ‎ 7.01 x 0.9 x 10 inches
• #32 in Information Theory
• #248 in Probability & Statistics (Books)
• #433 in Artificial Intelligence & Semantics

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