cover page for business plan example

How to Write Your Business Plan Cover Page + Template

6 min. read

Updated March 4, 2024

The cover page is likely the last thing you’ll consider when writing a business plan . 

While it’s not the most vital part of your business plan, a well-formatted cover page can be a nice touch when pitching to investors , banks , or business partners. 

In this article, we’ll cover what to include and how to format your cover page so you can assemble an impressive page in just a few minutes.

• What is a business plan cover page?

The business plan cover page – or title page – is the introduction to your business plan document. It should be simple and straightforward—only providing logistical information about your business for stakeholders to reference.

Unlike your executive summary , a summarized version of your business plan, the cover page is strictly meant to provide contact information and set the tone for what they are about to read. The quality, formatting, and readability can all impact a stakeholder’s expectations for your plan and business.

Why do you need a cover page for a business plan?

To be clear, the cover page is not a required section of your business plan. 

It’s a largely decorative addition meant to grab the attention of a stakeholder. It should introduce you, your business, and the planning document and make it easy for the reader to find your contact information.

If you’re writing a business plan purely for internal purposes , you probably don’t need to spend time on a cover page.

But if you pitch to investors , apply for a loan , or approach a potential partner—a cover page can be a nice touch that makes you (and your business) look more professional.

What to include in your business plan cover page

It’s best to keep your cover page simple. The page should only include:

• Company logo
• Business name
• Value proposition (optional)
• Business plan title
• Completion and/or update date
• Address and contact information
• Confidentiality statement

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How to create your business plan cover page

Creating a cover page shouldn’t take too long. Gather all the information listed above, and then fine-tune the formatting. Here’s how we recommend you organize the information:

1. Start with your logo

Including your logo should help your business be more memorable. Just be sure it’s memorable for the right reasons.

That means adding a reasonably sized, high-resolution image at the top of your cover page. Just don’t make it so large that it takes attention away from other information on the page.

2. Add your business name 

You want readers to connect your business name to your logo. So, add some space (2-3 lines) and drop your name front and center. Consider using a large and bold font option to ensure it’s easy to read and immediately noticeable.

3. Include your value proposition (optional)

While optional, including your value proposition can be useful if it effectively describes your business purpose. 

4. Craft a title

Now you need to describe the document’s purpose. Don’t overthink it – start by adding “Business Plan” to the center of the page. Keep the bold font, but apply a slightly smaller font size than with your business name. 

From there, you can apply a title that frames the type of business plan you’re creating: “ One-page ,” “ 5-year ,” “Merger,” “ Growth plan ,” etc. 

Expanding the title is optional and should only be done if you believe it will benefit the reader.

5. Add the completion date

Including the completion date shows how fresh and up-to-date your plan is. Ideally, you’re revisiting your plan regularly (especially the financial projections in your plan). So the date should be relatively recent.

This information alone can show how focused and dedicated you are to running a successful business. 

As far as formatting is concerned, keep it simple. Include the month, day, and year – either numerically (9/15/2023) or spelled out (September 15, 2023).

6. List your contact information

This is the true purpose of your cover page. The last thing you want is for an investor or lender to love your pitch only to have to scrounge around for your email or phone number.

Add a header that states “Contact Information” centered near the bottom of the page. Then, on separate lines, add your name (or other points of contact for your business), email address, phone number, business website, and physical address. 

Tip: If you’re sending your plan digitally, add links to your email address and website so they can reach you quickly.

7. Include a confidentiality statement

The confidentiality statement is meant to help legally protect your information and ensure that no one shares or copies portions of your business plan. 

You can include a simple “Confidential” watermark near the top of the page or write a more thorough statement to sit at the bottom.

Here’s an example:

“This document contains confidential and proprietary information created by [your business]. It is exclusively designed for informational purposes and should not be disclosed, shared, or copied without the consent of [your business].”

Don’t worry too much about emphasizing this information. It can sit as smaller text in the footer of your cover page. 

• Tips to make your cover page memorable

Adding the information should be quick. Now, spend some time on these best practices to get your business plan title page ready to share.

Apply consistent formatting

Inconsistent formatting looks unprofessional and can make a document more difficult to read. So check that your character and line spacing, font choices, and text alignment are consistent to ensure they are identical. 

You should also print out the document (as a Word Document and PDF) to check if the format changes.

Use your brand color scheme

Adding your brand colors to text, borders, and other design elements can strengthen the presence of your brand identity in your business plan. It also better connects non-visual elements to your logo. 

Just don’t force adding color to your plan. If it takes away from the text or takes too much time to get right, it’s best to avoid it.

Check your cover page from top to bottom for spelling errors and mistakes (you should do this for your entire business plan). If possible, have someone else proofread it to ensure you didn’t miss anything.

Business plan cover page examples

To help you visualize your cover page design, here is an example from our free business plan template :

We recommend you avoid creating an overly designed business plan. However, if you believe a more visual cover page will grab your reader’s attention—check out these other examples.

Spend more time on the rest of your business plan

We’ve already emphasized that you shouldn’t spend too much time creating a business plan cover page. While it can be a nice addition, it’s often quickly skipped over and only referenced again if the reader needs your contact information. 

And it’s unnecessary altogether if you’re not planning to share your plan with anyone. If that’s the case, focus your time and effort on writing the rest of your business plan. 

Check out our full plan writing guide for step-by-step walkthroughs for every section. 

You can also download a free business plan template (that includes a cover page) to ensure you cover everything about your business.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.

Table of Contents

• Why do you need a cover page?
• What to include
• How to create a cover page
• Cover page examples
• Focus on the rest of your business plan

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How to write your business plan cover page

When you think of putting together your business plan , the business plan cover page may not be the first thing that comes to mind. While it’s traditionally one of the last sections you create in a business plan, it’s one of the most important.

Definition: What is a business plan cover page?

The cover page of a business plan is used to give an overview of all the key information of your business. This includes your company name, logo, address, and any other information that may define your business. It's the first page of your plan, so it should look professional, visually pleasing, and informative.

When potential investors or banks read a business plan, their first impression is the cover page—but don’t overthink it. A business plan cover page is meant to be simple and straightforward, with some important contact information and, more importantly, your logo.

Use this breakdown to find out what the purpose of your cover page is, which elements you need to include, and how to structure it to maximize your impact:

What is the purpose of a cover page?

Your cover page exists to communicate what the enclosed document is and to provide the necessary information for a reader to contact you about your business.

The appearance and quality of a business plan cover page will set the tone for your business plan’s content, so make sure it’s visually appealing, free of errors, and concise.“ Simple, clean and powerful are the three goals of a strong business plan cover,” suggest the experts at Growthink . Don’t clutter your cover page with details about how your business will operate—save those important details for the executive summary .

What should you include on a business plan cover page?

To keep it simple, your business plan cover page should include:

Company logo

• Document title
• Business name
• Business address and contact information
• Business plan completion date
• Confidentiality statement

How should you format a business plan cover page?

Once you know what information belongs in this section, all that remains now is to organize it. If you need some further guidance, these downloadable templates can streamline the process of drafting a cover page—and the rest of your business plan, too.

1. Company logo

Add a high-resolution thumbnail of your logo at the top of the cover page. This will help establish a brand identity and allow readers to connect visually to the business right from the start.

Hot tip: people are 89% more likely to remember your logo if you put it in the top left corner.

Give the logo some space and then include the words “Business Plan” in a large, bold font. You can also frame the title as “Three–” or “Five–Year Business Plan,” if you intend to make those kinds of financial projections in the document.

3. Business name

Beneath the title, write your company name in a bold font. This should be the most noticeable and prominent feature on the page, so choose a large typeface.

4. Tagline (optional)

This part is optional, but you can also include a catchy slogan or motto that describes your company and what you do.

5. Address and contact information

Under the company name, include your business’s physical address and website if you have one. Provide the details necessary for interested parties to contact you, such as a phone number and email address.

It’s also helpful to include your name as the business owner and the names of any partners or executive officers so that potential investors know where to direct their inquiries.

6. Date of completion

Below the contact information, write the year (or year and month) in which this business plan was finalized and issued. If you’re including the month, it’s a good idea to update it throughout the year as you send out your business plan so readers don’t assume it’s outdated.

7. Confidentiality Statement

At the bottom of the page, include a sentence to the effect of:

“This document contains confidential and proprietary information created by [business name]. This document is issued exclusively for informational purposes and should not be reproduced without the consent of [business name].”

Adding this confidentiality statement offers a protective measure against the disclosure of your business idea , according to this cover page guide .

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Cover page design

Now it’s time for the finishing touches: the actual design of your cover page. Your business plan’s cover page gives the first impression of your business, so your company logo, fonts, and brand colors should all work together to make people want to read more.

Brand colors

90% of a customer’s impression of your business comes from the brand colors you choose, so it’s important to choose colors that represent your business’s personality and elicit the right emotions from your readers.

Don’t know where to start? Grab a pen and paperand write down three emotions you want your customers to feel when they think of your brand. Now you can brainstorm some colors that represent those emotions. For example, you might choose blue if your product is associated with reliability, or yellow if your product is supposed to make your clients feel happy. It’s safer to only choose 2-3 colors , including black, for your color scheme.

You can also analyze the competition and choose colors that help you stand out. Canva has more detailed instructions on how to create your brand color palette .

When it comes to fonts, it’s best practice to stick to one type of typeface, such as serif or sans serif . It’s also important to choose fonts that are simple, easy to read, and represent your brand.

Serif fonts give off the impression that your brand is trustworthy and dependable, and work great for more traditional businesses, like law practices. “Serif fonts have been widely used in books, newspapers, and magazines, which is why they remind us of more classical, formal and sophisticated themes—think of Old English and Roman scripture,” Robyn Young, founder of branding agency robyn young & co, told Canva .

But if you’re going for a more contemporary and youthful feel, then sans serif is the way to go. “Brands that want a modern aesthetic that scales well at different sizes and is easy to read on screens are going to choose sans serif for their main branding elements,” said Young .

When it comes to choosing a logo, simplicity is key. Try to create something that represents your brand and speaks to your audience without being too busy (in other words: white space is your friend).

It’s also important to remember to be practical: your logo should look good in any medium, size, color, and even time period. Beyond your business plan cover page, you’ll need it for your social media, marketing material, or labels.

Business plan cover page examples

To further illustrate the structure and format of a business plan cover page, we’ve compiled a few cover page template examples. The first example from officetemplatesonline is simple but attractive and effectively emphasizes pertinent information. The next cover page example is from a fictional clothing store . They usea pop of color to instantly tell you about their brand personality.

Keep your business plan cover page simple

As you prepare to write your business plan , remember to keep your cover page simple and concise. With your logo, business name, and contact information, you’ll introduce the reader into your business plan quickly and easily—and set yourself up for success as a result.

Just don’t forget to proofread and keep an eye out for typos!

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Everything you need to know about business plan cover pages

You have only one chance to make a good first impression with the readers of your business plan.

People do judge books—and business plans—by their covers. A quick glance at the cover can easily be enough to make up one’s mind.

So set yourself up for success with a powerful cover page that stands out and entices the reader to find out more about your business.

Here’s everything you need to know:

Definition: What is a Business Plan Cover Page?

Cover page (also known as title page or cover sheet) is the first page of a business plan that communicates what the enclosed document is about and highlights the key company information like name, logo and contact details, making a good impression with professional and attractive appearance.

Purpose: Why is Business Plan Cover Page Important?

Many businesses spend hours preparing their business plans but then do not pay enough attention to the title page. This is a huge mistake .

5 ways a strong cover page can help you make a positive first impression:

• Clearly indicate what the presented document is about
• Provide the necessary information for a reader to contact you
• Create a powerful first impact that sets the stage for how readers will engage with your document
• Avoid falling victim to negative preconceived notions as a result or unprofessional or unattractive cover
• Maximize the chance of the plan being read by making the document stand out from the crowd and immediately drawing your reader’s attention

Keep reading to find out which elements you need to include in the cover page, how to structure it to maximize the impact of your business plan, and to take a look at some successful examples .

Contents: What Should You Include in a Business Plan Cover Page?

Surprisingly, there are no strict rules about what to show on your business plan cover sheet, but there certainly are best practices that you should follow.

Here are 9 elements that are typically included on business plan covers, 3 of which are essential and you should not miss to include them. The remaining 6 are optional for your consideration.

1. Must-haves: 3 mandatory cover page elements

1.1. Business name: The name of the company that is the subject of the plan.

1.2. Document title: The words “ Business Plan ” in a prominent spot so that it is clear what kind of document this is.

1.3. Contact information: Name, title and contact details (e.g., phone, email, social media, website, address) of the primary contact persons presenting the plan (e.g., CEO, Founder, Owner, President) so that any interested parties know exactly to whom to direct their inquiries and can reach them quickly and easily.

2. Nice-to-haves: 6 optional cover page elements:

2.1. Company logo: The logo of the company if available and desired.

2.2. Tagline: Short, memorable summary of the business described in the plan.

2.3. Date: In order to make sure your plan does not look outdated, include only the year of the business plan completion date. If you are including both the month also, it is advisable to create a new cover sheet each time you send out the plan.

2.4. Version control: Numbering each copy of the plan enables you to more easily keep track of who you sent what version of the document to.

2.5. Disclaimer: Disclaimer can help protect you and your company from confidentiality and other legal issues resulting from the distribution of the business plan by indicating that the plan is for information only, not an offering of stock in the company, and not to be shared with third parties without your prior consent.

2.6. Visuals: Graphic elements or images to enhance the professional look and visual appeal of the document.

Let’s have a more detailed look at these cover page elements so you know what exactly to include into each of them:

Business Name

The most prominent feature on your business plan cover is the name of your company.

Instantly, the reader should notice the name of your business. In fact, if readers take away nothing else from the cover page, they should remember your company’s name.

As this is the most noticeable feature on the page, use a large font that stands out, but is easy to read, looks professional and corresponds to the typeface that you used for the rest of the document.

Company Logo

Placing a high-quality company logo on the cover page helps to make the business plan look more professional and establish a brand identity by allowing readers to connect visually to the business right from the beginning.

If your logo includes the full name of the company, you do not have to display both the company name and logo on the cover page, it is sufficient to choose one of the two.

Document Title

The readers need to know what the presented document is about – immediately and clearly.

The cover page should clearly state whether it is a Business Plan, Executive Summary, Financial Forecast, Marketing Plan, Recovery Plan, or any other kind of plan.

For example, write the words “ Business Plan ” in a prominent spot on the cover sheet to make it crystal clear what type of document this is. You may include any additional words that are part of the title, such as “Three/Five-Year Business Plan” if needed or relevant.

As a focal point on the cover page, the document title should be in a large font size .

There is no rule though about whether the Document Title or Company Name and Logo should be of the largest font size, as all are of key importance. So it is entirely your decision what feature you prefer to highlight on the cover page of the document.

Contact Information

Contact details should always be on the business plan cover page, letting the reader know who is presenting the document and how to contact them if they need more information.

It is helpful to indicate the names and titles of the company’s primary contact persons for investors and other business plan readers, such as:

• External distribution: company founder, owner, president, partner, CEO
• In-house corporate plans: head of division, departmental manager, executive officer

Next, provide the contact details that will allow the interested parties to reach these primary contact persons quickly and easily, including:

• Name and title of primary contact(s)
• Phone number
• Email address
• Social media handles
• Website address
• Postal address

The contact information is typically displayed in the smallest font on the cover page.

Company tagline, or a motto , is a catchy memorable marketing slogan that captures the essence of a business in a few short and simple words: >> What you do >> How you do it >> Why are you different from the competition

For example, you will undoubtedly recognize the following company mottos:

As such, the tagline is a useful part of the cover page as it helps the business plan readers better understand what you do straight away, and even excite them to read the business plan and study it with more interest.

When was this business plan finalized and issued ? The readers will be interested to know. Hence, it is advisable to state the document completion date on the cover page.

Strictly speaking, you do not need to denote anything more specific that the year in which you completed the business plan. (“Business Plan: 2021”) This will ensure that the plan does not appear outdated for an entire year.

Imagine that you are a potential investor who in December 2021 receives a business plan dated January 2021. It would be natural to assume that the document has been rejected many times by other investors over the last 12 months.

Alternatively, you can include both the current month and year on the cover sheet. (“Business Plan: January 2021”) Each time you update the document and send it out or present it, you will need to check if this date of completion needs updating .

The date is featured on the cover sheet less prominently and in a smaller font size than the document title and company name, and is often displayed below the plan title.

Version Control

As your business develops, you may revise your business plan any number of times and send it to multiple recipients . To keep track of the different versions of the plan that you produce and which version you sent to whom, you may decide to use a version control system.

However, it does not make the best impression when someone receives a “Version 25” of your plan.

Instead, consider devising a simple coding system . For example: “Copy D.5” would indicate it is the fifth copy of a fourth version of the document or “Version 4.5” could mean a fifth copy of a document version completed in April.

Numbering each copy of your business plan before distribution, and keeping a list of which individual has received which copy, would enable you to keep track of how many copies are in circulation, and, if needed, ask to have a copy returned, or trace the responsible party in case a copy is circulated without your permission.

Confidentiality Statement & Disclaimer

Why should your plan include a disclaimer.

Legal issues may arise as a result of circulating your business plan. 

For example, anyone who is in the possession of the document could potentially divulge the confidential information. 

Also, in some countries, offering ownership in your company in return for an investment is considered as selling of stock, which is a regulated activity. The best way to protect yourself is to consult a lawyer.

Nevertheless, including a disclaimer in the business plan helps to protect your company by indicating the plan itself is not an offering of stock for sale but rather a document for information purposes only.

The same disclaimer can also be used to help protect the confidentiality of the information disclosed in your business plan by informing the reader that the plan is confidential and not to be shared with other parties without the owner’s consent, especially when you are not adding a non-disclosure agreement.

What Should the Disclaimer Say?

These are the two most common ways how to show the disclaimer in the business plan:

1. Display a brief disclaimer , just one or two sentences, directly on the front cover , probably at the bottom of the page. Consult a lawyer for the most appropriate wording, but a standard disclaimer might look something to the effect this:

2. Write “ Confidential ” on the cover sheet and include a longer disclaimer and confidentiality statement in the main body of the business plan, perhaps on the first page after the cover sheet.

In addition, you can also include the text “Confidential” into the header or footer of the document.

Design: How Should You Format a Business Plan Cover Page?

The cover page is the first thing the readers will see when they open your business plan. Thus, your business plan cover should be neat , clean , attractive , and professional enough to draw your readers’ attention , make a good first impression and set the tone for your business plan’s content.

Cover page that is messy, dated, unattractive or in any way unprofessional can create negative preconceptions in the recipients’ minds before they even start reading the business plan.

Your design should be clean and professional, which can be accomplished by observing the following best practices:

Visual Identity

Most successful businesses have a strong association with their brand identity , including a company logo, typeface and color scheme. Visual identity helps to establish recognition, familiarity, trust and confidence in customers by evoking the right emotions and sending the right message.

As a result, companies take care to develop a brand identity and keep consistent across all marketing collateral and business materials.

Likewise, your brand identity should be integrated into all parts of your business plan, including the cover page. The best practice is to make the plan consistent with the logo, font type and color scheme as they appear across your other company’s documents.

If you do not have a brand identity created yet, keep the color scheme of the plan cover simple.

The easiest is to have a logo designed, which is inexpensive and easy to do nowadays, and then use your logo colors across the business plan. Alternatively, consider using an online color scheme generator to select colors that go well together.

To stay on the safe side, use maximum of two to three colors, one of which should be black. You can use different shades of the same color (e.g., light blue and dark blue).

First and foremost, the fonts you use in the business plan, including its cover, need to be readable .

The most important information should be displayed in a way that it stands out from the rest of the elements on the business plan cover page, for example, differentiated by font size , weight or color .

Ideally, the typefaces and their color(s) should be consistent with the brand identity used in all of the other company’s marketing materials.

Do not combine more than two typefaces. It is ok to combine a sans-serif (e.g., Times New Roman) with a sans-serif (e.g., Arial) typeface.

Again, less is definitely more here. Refrain from cluttering the business plan cover sheet with photos and graphics.

If you do use a visual element, make sure to leave enough white space around it so the page does not look too busy.

The resolution of any images, including the company logo, should be of high enough quality to not look pixelated.

There is no need for a fancy over-designed cover page, unless you are a large corporation or perhaps a design agency. Equally, beware of any templates with outdated designs that will make your cover look like it was created back in 1999.

Professional designers often combine different alignments (left / right / center) of elements on a page (text, images) to achieve a desired design effect. However, a design novice should play it safe and keep the alignment simple and consistent , especially when it comes to professional documents, such as a business plan.

You should be able to comfortably fit all of the recommended elements on the cover sheet (e.g., company name and logo, document title, contact details, date, disclaimer), and still leave enough white space on the page.

Making a great first impression does not equal to creating a cover that is graphically busy and cluttered with unimportant details. Instead, set yourself up for success by keeping the business plan cover sheet neat , clean , simple and concise .

Proofreading

Carefully proofread the cover page to avoid, at all costs, any mistakes and typos , which would do you a great disservice in the eyes of the reader. Even better, have someone else to look it over.

Finally, make sure that the cover page looks good in every format you will be distributing the business plan in, probably including a PDF electronic file and a printed hard copy.

Some common issues include:

• Photos look pixelated due to low image resolution
• Colors do not print well (e.g., dark font color on a dark background)
• White space left at the edges of a printout because and image does not stretch (i.e., “bleed” in designer terms) enough into the edges of the page

Most importantly, the cover page should look professional and stand out from the crowd so that your business plan has a better chance of being read.

Finally, remember that these aren’t rigid rules. The overall goal for a cover page is to look neat and professional so that it stands out from the crowd and your business plan has a better chance of being read. In the end, that’s the most important outcome.

The cover sheet is the first thing the readers of your business plan will see. Make a good first impression.

Examples: Sample Images

Here are some examples to further illustrate the structure and format of a business plan cover page:

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How to write a business plan cover page: 5 essential tips.

Writing a comprehensive business plan is a great first step in making a successful business.

It’s a good idea to create a business plan, even if you are writing the plan just for yourself. 

If you are writing the plan for potential investors, you’ll want to include a strong business proposal cover page. This helps to entice the recipient to read through your plan.

We’ll break down the 5 steps to creating a successful cover page and some essential tips that will help you along the way.

Here’s What We’ll Cover:

1. Use a Business Cover Page Template 

2. use your business logo, 3. the document title, 4. company information and date, 5. write a confidentiality statement, key takeaways.

Writing a business plan cover page is relatively straightforward.

But when you’re staring at a blank page, the task may suddenly seem very daunting. 

That’s why we recommend using a cover page template. 

Even if you don’t end up using the template, it can inspire ideas and help you get over that initial writing block. 

When somebody looks at your cover letter, it needs to stand out and be unique.

What better way to be unique than by including your business’s logo?

Your logo should be at the top of the page so that it’s the first thing that they see. Make sure that it’s a high-resolution image of the logo, as a blurry or pixelated image will look unprofessional. 

It’s also a good idea to keep the themes of your cover page consistent with your logo. So make sure your cover letter is using the same font type and color scheme as your logo. 

This will help your cover letter catch the eye of the reader and establish brand association.  It also helps them to start associating your logo with your business’s name. 

Next up is writing a short, yet strong document title. 

This is a short step, but it’s an important one. 

When choosing your document title you should be including your company name, and the duration the business plan will cover.

For example:

“Park Avenue Mechanics: A Five-Year Business Plan”

It’s short, simple, and tells the reader exactly what to expect. This should be placed below the logo in large print.  

Another simple, yet important step.

Underneath the title, you’ll need to write the physical business address. This is the address that your company is registered to. Then you should write the business’s contact information and the date. 

The physical address is where the investors or interested parties should send all their inquiries. 

The contact information should include the business phone number, email address and fax number. 

It is also a good idea to include your website address, if you have one, for people wanting to learn more about the public front of your business. 

Then directly below your contact information, write the date that the business plan was completed. This is so the reader can see when the information inside was relevant. Though it’s obviously important to keep your business plan as up-to-date as possible. 

Last but not least is your confidentiality statement. 

This is good legal practice as it can protect your business against anybody leaking the contents of your business plan. 

Your confidentiality statement should be along the lines of this: 

“This document contains confidential information created by [your company name]. This document is issued exclusively for informational purposes, and may not be reproduced or shared without the consent of [your company name].”

This should clear up any confusion that may arise as to the privacy of the document. 

Think of your business plan cover page as your first impression. Don’t put hours upon hours of effort into the business plan itself but then just throw together a quick cover page. 

You could well be shooting yourself in the foot. 

The entire job of the cover page is to make sure the reader not only picks up your business plan but turns the page over and starts reading. 

So once you’ve finished your business plan, make sure you write a good cover letter. 

It could just be the difference. 

Are you looking for more business advice on everything from starting a new business to new business practices? 

Head over to our resource hub .

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How to Design a Cover Page for Your Business Plan

Paula Kehoe

Reviewed by

December 22, 2021

This article is Tax Professional approved

If you're starting a new business or growing an existing one, it’s critical to have a successful business plan to guide your decisions.

I am the text that will be copied.

Why? A good plan helps you understand your business expenses and cash flow, and it can lay out your goals and track milestones along the way. It’s also important if you’re applying for a loan or approaching potential investors who may be interested in your future business.

That means when you’re writing your business plan, you have one chance to make a good first impression and catch your reader’s attention. It takes a lot of research and planning, but after you’ve finished the hard work of compiling the contents of your plan, you’re still not done. Your business plan’s cover page may seem like an afterthought, but it shouldn’t be. As they say, never judge a book by its cover, but that’s precisely what happens when it comes to business plan cover pages.

A glimpse at the cover page can be enough for someone to decide if they want to pay attention to your business or ignore it. So, before you distribute your business plan, design a cover that stands out and entices interested parties to find out more about your company.

Helpful resource: How to Write Your First Business Plan

What is a business plan cover page?

Think of the cover page (also called a title page) as a welcome mat that leads to your full business plan. It’s meant to be simple and highlight the legal information of your business like a company logo, company name, address, contact details, and other key information.

The quality and appearance of the cover page may influence the perception of the material that follows in your plan—and the credibility of your business. If you want to spark the interest of prospective investors or lenders, you need to make sure that it’s professional, informative, and easy to read.

What is the purpose of a business plan cover page?

The main purpose of any business plan cover page is to inform and enhance your report. Your cover page should communicate a little about the business plan itself and provide the necessary information for a reader to contact you about the business you’re spotlighting.

Keep the cover page concise and focus only on the introductory basics. There’s no need to get into the weeds here. Instead, save those details about how your business will operate for the executive summary, which underlines the most crucial pieces of your plan, such as your short-term and long-term goals.

What should you include on a business plan cover page?

There are no hard-and-fast rules about what to show on your business plan cover page. But there are a few standard elements you should consider adding. Once you know what information you want to use, you just have to arrange it.

1. Document title

Often, the title of these documents is merely “Business Plan.” But you can also customize it with “Five-Year Business Plan” or “Business Acquisition Plan” if you want to outline more explicit goals of your business plan.

Use a clear, bold font to increase readability, like Times New Roman, Garamond, or Arial. Avoid script lettering as it doesn’t come across as professional and may be challenging to read.

2. Business name

Add your company name below the title of the document. Use the same font of the title, but increase the font size slightly, so it stands out. Your company name is a significant part of the cover page, so use sharp, bold text that’s big enough to read clearly. Also, center your company name a few spaces below the title to continue a clean and consistent appearance.

3. Contact information

Below your company name, include a physical address, phone number, email, website, and other details about your business. You can also add a section titled “prepared by” to list your name and credentials, as well as the names of partners or collaborators, so readers know where to direct their inquiries.

To keep consistent formatting, center this information on the page. You can use a smaller font size than you used for your company name and title, as long as the information is clearly visible and legible.

4. Date of completion

Under your company’s contact information, include the month and year you completed your business plan. Use the same font size as your address and contact information, and center the text for consistency.

5. Company logo

Your logo is the foundation of your brand identity. It can draw interest and pique the curiosity of your audience. If you have a high-resolution thumbnail of your company’s logo, add and center it at the top of the page. The logo should be large enough that readers can easily see details, but not so big that it’s a distraction from the rest of the content.

6. Business tagline

Some businesses use a tagline to show what they do and how they’re different from the competition. Think Nike’s “Just Do It” or Dollar Shave Club’s “Shave Time. Shave Money.”

If you have a tagline, add it to your cover page under your company logo so readers understand straight away what you do or how you do it. A memorable tagline can excite an investor so that they’ll take a special interest while evaluating your business plan.

7. Confidentiality statement

At the bottom of your cover page, add a brief confidentiality statement to protect your business’s intellectual property or sensitive information. This may prevent others from disclosing your business plan without your permission.

For this section, use a slightly smaller font size, but try to make sure the text is still visible. Here’s an example of a typical confidentiality statement:

“This document contains confidential, proprietary information created by (your company’s name). It is issued exclusively for informational purposes and should not be reproduced without the consent of (your company’s name).”

Business plan cover page templates

Looking to create a standout cover page? There are dozens of professionally-designed business plan templates, including cover pages, available online. You can download and customize these in a matter of minutes.

If you need help getting started, try one of these:

• Microsoft Word
• Business in a Box
• MS Office Templates

You might even be able to adapt one of Canva’s proposal templates to suit your needs.

How to make your business plan cover page stand out

A cover page that’s messy or unprofessional in any way can create negative preconceptions in your reader’s minds before they even look at your business plan.

Set yourself up for success with a cover page that stands out by following these best practices:

Use consistent formatting

Inconsistent formatting can turn a stable document into chaos. Try to stay consistent when using styles and line spacing. Make sure your fonts are complementary, and don’t select too many—that could be overwhelming.

Proofread it

Because your cover is the first page of a business plan, it’s important to ensure there are zero spelling typos or mistakes within your content. Carefully proofread your document before distributing the final draft and ask someone else to read your work. Having a second set of eyes can smooth out any rough spots and save you potential embarrassment.

Show your brand’s personality

The design elements (color scheme, font type, images) you use can create a memorable, bold statement for your cover page that’ll make a positive impression on your audience. Still, do keep it professional. Coordinate the colors with your company’s logo or brand, and be sure the elements don’t distract from the important details on the cover page.

How Bench can help

While we can’t design a beautiful business plan cover page for you, we can help you out with the contents of that plan. Bench is America’s largest professional bookkeeping service for small businesses. We can handle your bookkeeping and tax filing for you while you focus on starting and running your business. Even if you’re pre-revenue , you need a solid bookkeeping setup—plus, reliable bookkeeping can give you the numbers you need to prove to investors that you’re a good bet.

Even if you aren’t using your business plan to seek funding, including your financial projections offers major benefits. By looking into the future of your business, you can make plans for growth and set realistic goals to reach along the way. Get started with our guide to financial forecasting .

Make a great first impression

Although your business plan cover page has a big job to do, it’s meant to be simple and straightforward. With just a few business details, like your company name, logo, and contact information, the cover page is your first opportunity to stand out and persuade readers that you’re worth the investment.

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Business Plan Cover Page Template

Make a business business plan cover page using business plan cover page template from venngage..

• Design Style : modern
• Colors : dark
• Size : Letter
• Plan : business

A business plan cover page template is used to provide a summary of a business plan. The template can be used to provide an overview of the business, the products and services offered, the target market, and the management team. When developing a business plan cover page template, there are several things that need to be addressed. First, business plan cover page templates should provide a brief summary of the business plan. This is typically done with one or two paragraphs that explain the business and its purpose. The template can then explain how the business will meet customer needs and solve any problems that may exist. Also, business plan cover pages should address details such as what business approach the business will use, what type of business it is, and how business goals will be achieved. Business plan cover page templates should also include the business name, logo, contact details, business size, and industry information. This can be done by including headings for these topics in the template. Create a business plan cover page using Venngage’s business plan cover

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Everything You Need to Know About a Business Plan Cover Page

An integral but potentially overlooked part of a business plan is its cover page. Business plans work to secure financial resources and partnerships, while driving a business towards growth and expansion. As such, a business plan aims to create a brand with an established reputation. If done right, a cover page for a business plan acts as a preview and builds a positive impression that will benefit a business in various ways.  

What is a Cover Page?

A business plan cover page serves as a one-page introduction to a comprehensive business plan, capturing the main points of an organization. It includes basic company information, similar to a title page, and allows readers to immediately determine a business plan’s purpose with one look.

Purpose of a Cover Page

An effective business plan cover page exhibits an excellent quality, design, and a professional tone that aligns with a business’s goals and ideas. With this, the cover page communicates the essence of a business plan, while also outlining contact information that enables readers to reach out to the business and owners themselves. 

New businesses or even reputable organizations may benefit from well-designed and detailed business plan cover pages. The cover page is an essential first impression that pushes readers, and investors alike, to read through the entirety of the business plan. Below summarizes the significance of a business cover page:

• Effectively convey the content of a business plan
• Provide concise and straightforward business details
• List contact details for readers’ reference
• Establish an overarching tone for the business plan

Elements of a Good Business Plan Cover

Here are some key components that good cover pages should include:

Business Plan Title

Cover pages do not exist for business plans only. Cover pages can be used in marketing plans, strategic plans , and other documents. Including a business plan title in the cover page communicates what a document is about, at a glance. A business plan title will boost a business plan’s readability by using clean and striking fonts like Arial. It is best to avoid script font styles, such as Lucida Writing, since they reduce the professional appearance of the business plan.  

Company Name

The company name or business name should be the most noticeable element in the cover page. Formatting the company name using bold and large typefaces makes it stand out. This pushes the business name to be stuck in the readers’ minds.

Business Logo

The business logo should be simple but memorable. It is best to match it with the company’s color scheme and include relevant features that refer to the business’s brand identity. The logo is usually placed at the top most part of the business plan cover page.

A tagline or slogan will catch the interest of business plan readers since its focuses on immediately describing a business’s activities and how these differ from their competitors. Take note that this is a discretionary element but a welcome addition to the cover page as signifies a business’s brand, similar to a logo.

Contact Information

The “presented by” or “prepared by” portion of the cover page presents contact information a reader can refer to when reaching out to a business. Contact information may include a business’s phone number, e-mail address, website, or mailing address. Investors know where to direct their queries if the contact information also includes the names of the business owner, partners, and other key contacts. The cover page should place the contact information at the center and make it readable even in a smaller font size.

Completion Date

Placing the month and year of completion in the cover page is vital information that informs the readers when a business plan was accomplished and reported. It is ideal to keep the completion date at the same font size of the contact information to channel consistency in the business plan.

Confidentiality Statement

A business plan confidentiality statement safeguards the business concept from being spread outside of its intended use in the business plan. A short statement or even placing the world “confidential” in the cover page will place emphasis on the business plan’s confidentiality.

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How to Design a Business Plan Cover Page

To design a powerful and creative business plan cover page, it is best to consider the following guidelines:

• Be consistent : The cover page’s formatting should exhibit consistency. The colors, design, and fonts of the cover page should work in harmony to create a good impression and catch readers’ attention. Proofreading further ensures that the cover page will avoid grammatical and spelling errors that may cause a negative impression from a business plan’s readers.
• Less is more: A creative business plan cover page does not entail complicated and intricate graphics. A simple page that neatly and clearly lays out relevant business information creates more impact than complex designs.
• Establish a brand : Since the cover page is a reader’s first look at a business plan, it should communicate a brand’s personality and pique the interest of its readers. There are various applications and techniques to developing a successful business plan cover page.  In recent years, entrepreneurs have adopted a growing design platform, Canva , and other applications such as Adobe , to utilize cover page business plan templates or to create cover pages from scratch. Keeping a uniform color scheme helps with building a business’s brand and crafts a strong visual identity that will resonate to its audience. Colors should blend in the cover page instead of taking away the attention from the business plan. 

Business Plan Cover Page Examples

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Creating a Killer Business Plan Cover Page

There are a thousand things to consider when creating a business plan, from cash flow projections and competitive analyses to marketing plans. Because a business plan is the foundational text of a business, creating one takes both umbrella and granular thinking presented in a digestible and appealing format.

One of the most impactful elements of a plan is the one easiest to disregard: the cover page. A killer cover page elevates a pitch and defines a company’s aesthetic. A substandard cover page insinuates laziness and a possible lack of creativity.

Would a cover page benefit your business plan? Let’s find out.

What is a Cover Page for a Business Plan?

Just like the cover of a book or magazine, a business plan cover page is the face of the document—its first impression. To succeed, it needs to incite enough curiosity in the reader to take the next step by opening the cover page and reading the plan. 

A cover page also functions as an introduction to what the business plan contains. The entire cover page should be as simple and streamlined as possible while relaying the necessary information. Use a clean and uncluttered design with an easy-to-read and visually appealing font. Think like an investor: consider what kind of cover page would make you want to read a business plan and design accordingly.

What to Include on a Business Plan Cover Page

Think of a cover page like a large and slightly expanded business card: use the space to relay vital information about your business succinctly. While there are no hard-and-fast rules about what goes into a cover page, always include the following details at a minimum:

• Creation date
• Company name
• Headquarters/primary address
• Contact information
• Business partners’ names (if any)

Consider including a creative element to grab attention, like a tagline or motto (think of Nike’s Just Do It and other iconic catchphrases).

The most important elements of your cover letter include the following: 

Company Information 

Include all identifying information about the company: name, headquarters address, and contact information. Your name and title, and those of partners or significant stakeholders, should make the cover page too. The business name should be the page’s most prominent, bold text. Bold it, center it, and let it stand out from across a table.  

Don’t forget the month and year you created the business plan. Also, consider including the business’s date of incorporation (this conveys longevity and expertise). 

Company Logo 

Utilize visual memory to your advantage – it helps people remember what your business is and does. If you don’t already have a company logo, this is the time to enlist the services of a graphic designer to create one. It needs to be clean, bold, and high-resolution (because nothing says “I made this in my basement” like visible pixelation).

Spend a little time perusing the most iconic company logos to understand what images do and don’t succeed. Remember, a logo is a brand identity. There are very few circumstances in which it makes sense to change a logo after it’s been created and marketed, so design wisely. 

Effective Date 

This one’s pretty obvious, but it’s worth noting that if you love a cover page, you can use it repeatedly. The completion date, or effective date, is the year and month you finalized or updated the plan. It’s important to periodically review and revise the plan as your business evolves.

Confidentiality Statement

A confidentiality statement is a legally binding agreement confirming that anyone who attempts to steal ideas or information from your business plan can be held legally liable. The cover page is arguably the most impactful place to put it. If the statement is too long to include on the cover page, insert it elsewhere in the business plan but add a note on the cover page referring to its existence and location in the document. 

A confidentiality statement should include the consequences of the breach, effective date, parties involved, termination date, terms and conditions, and a notice that any reader of the document assumes liability under the confidentiality statement.

What Should a Business Plan Cover Page Look Like?

The short answer is that it should look good. What does “good” mean, though? “Bold,” “sleek,” “eye-catching,” and “attractive” are subjective assessments, so let’s unpack what makes a cover page earn these superlatives. A cover page is, first and foremost, a business document, not an art project, but it still needs to grab attention. Use design elements judiciously, and avoid clutter at all costs.

Here are some excellent starting ideas:

• Bright colors (used sparingly)
• Sans serif fonts give off “disruptor startup” vibes
• Serif fonts connote classic venerability
• Text that is large enough to read easily
• White backgrounds with black text

The following three formatting suggestions will make your cover page extremely user-friendly:

• Always center titles, not just as a matter of convention but as a way to compliment how the human eye tracks text as it reads.
• Center alignment is not ideal for paragraph text because the reader’s eye naturally wants to move from left to right. It can, in some circumstances, be beneficial for headline text because it makes the reader slow down and take note. 
• Anything you want your audience to read in full (like a confidentiality statement) should be left-justified , and make sure the text color has sufficient contrast with the background color.

Due to the concise format, every cover page element must align with the business’s brand identity. Fonts, colors, structure, and voice must reflect the brand’s overall aesthetic. For example, hot pink Times New Roman text may not be the most fitting choice for an offroad-vehicle mechanic.

Design Tools and Templates

There are some great design tools and templates out there to help you create your business plan cover page, whether you’re highly design adept or you just want to drag and drop into something that looks good. Check out these well-loved favorites that can help you make a cover page that you’re proud to put your name on. 

LivePlan consistently makes the top of best-in-class software lists, and for good reason. For subscription pricing starting at $15 per month (or $20 per month for a pay-as-you-go plan), you get over 500 template options that are geared toward specific industries. Every template is customizable, and your subscription comes with lots of video tutorials, instructions, and excellent customer support. You can cancel your plan anytime you want, and there’s even a money-back guarantee for 60 days. 

On LivePlan, you can create as many business plans as you want (a great feature if you have several ideas for how to present your business, or if you have multiple side hustles). 

Cuttles is a super simple option for plan design. The software takes you from idea to pitch deck and business plan one step at a time. The incredibly user-friendly process incorporates everything you want to include in your business plan into a custom design using your company’s visual branding and logo. Pricing is in Euros (Cuttles is a Danish company) and starts at €8 per month. 

Canva is great for folks who want a little more control over the design aspects of their business plan cover page, but don’t want to start from scratch. Using a huge library of template options or creating from a blank page with Canva’s design tools is a breeze, even if graphic design isn’t your wheelhouse. Pricing is split between a (very serviceable) free tier and the $120 annually Pro tier. 

Venngage facilitates visual media creation, and it can work really well for designing your cover page. Similar to Canva, but with more infographics options, Venngage is a good choice if you want to use a lot of charts, graphs, or diagrams. Pricing starts at a free tier (which is pretty limited) and then goes up to $16 monthly for the Premium tier, which has all the features you need to design a business plan and cover page. 

Business Plan Cover Page Examples

With a cover page, you’re constantly balancing visual appeal and function. Check out some of these sample cover page templates from Upmetrics that hit both nails on the head.

 Notice the details that make these templates successful: eye-grabbing colors, color gradients, and clean and consistent font choices. Other options are a bit more whimsical but still visually pleasing. A successful design template can be much better than a plain white page without overwhelming the reader.  

A Cover Page Worthy of Your Business

A business plan cover page isn’t just an afterthought. It’s the first (and potentially only) opportunity to convey the creativity, thoroughness, and excitement contained inside. Give your business plan the most substantial chance for success by knocking the cover page out of the park.

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25 Examples Of About Us Pages For Inspiration

Craft an engaging and unique About Us page for your website. Learn from 25 inspiring examples of About Us pages to make your brand stand out.

The About Us page of your website is an essential source of information for anyone who wants to know more about your business.

It is where you showcase your history, the unique value of your work, your mission and vision, and the audiences you serve .

Together, the design , written content, and visual elements of an About Us page tell an important story about who you are and what matters to you.

How can you make the most of this integral part of your marketing strategy?

In this article, discover what makes an exceptional About Us page and find 25 examples to inspire your own page design and content.

What Makes A Great About Us Page?

There is no definitive template for creating a great About Us page.

However, I found four key components to making a compelling narrative with your brand story .

Your Vision And Mission

There is rarely a need to outright say, “Our vision/mission is ____,” but you ought to convey the purpose of your business in your About Us copy.

Talk about why your brand exists, what makes you different, and the challenges you solve – beyond the obvious solution you sell.

This is key for attracting talent, as well as prospective buyers who align with your objectives and value goals.

Your Story (History)

Every business has an origin story worth telling, and usually one that justifies why you do business and have clients.

Some centennial enterprises have pages of content that can fit in this section, while startups can tell the story of how the company was born, its challenges, and its vision for the future.

Whatever it is, your story matters to your prospective buyers and team members. Make it entertaining and as immersive as you can.

Your Services (And Benefits)

Even if your services are the focus of your homepage and dedicated product pages , summarizing them on your About Us page is crucial for alignment with brand values.

Highlight the benefits of your solutions, showcase what you do, and establish why you are unique.

Your Social Proof

Reviews, client logos, case studies, and testimonials bring consistency to your About Us page. Social proof demonstrates the authenticity of your claims and the impact you can bring to future clients.

With these four components in mind, you will have a framework from which to build an engaging and unique About Us page that incorporates your business’s most important asset: your clients.

If you are looking for inspiration, the 25 examples below feature About Us pages that excel at engaging their audience and telling their brand story.

Examples Of About Us Pages For Inspiration

6sense demonstrates its credibility in the data technology industry with a compelling company timeline detailing the evolution of its proprietary solutions since 2014.

The other elements then reinforce the value of 6sense’s artificial intelligence (AI) and machine learning (ML) solutions with its three core values promptly displayed as “Data-Obsessed,” “Future Driven,” and “Always Curious.”

Wrapping up the page with its global offices and Global Pledge 1% movement, 6sense showcases its presence across continents and corporate social responsibility (CSR) toward the communities where they live and work.

Adobe focuses on the future with its About Us page, showcasing how this 40-year-old organization is innovating with AI-driven solutions for creative teams, data analysts, and marketers.

A memorial for its co-founder, John Warnock, demonstrates care for the company’s legacy and showcases how this culture of innovation started with a glimpse into the inventor of the PDF format.

Following a breakdown of its products, Adobe shares case studies of household names like Coca-Cola and BMW before succinctly presenting its purpose and values.

Packed with color, Adobe’s About Us page is engaging and clear in its value for the community of creative users and clients.

3. Animal Rescue League of Boston

The Animal Rescue League of Boston (ARL) boasts a rich history. It was founded back in 1899 by Anna Harris Smith, a social worker who wished to combat the mistreatment of horses and the sheer volume of stray dogs and cats in the city.

ARL does a terrific job of sharing its 125-year history of support for animals on its About Us page, which is rich with photo collections from the past to the present.

The links to assets invite the user to learn more about ARL’s cause. For instance, the impact report is a one-pager that proves its support for over 20,000 animals in Massachusetts alone. At the end of the page, leadership photos featuring pets are a nice touch to reinforce ARL’s commitment to helping animals.

This About Us page is an example of how to show front-and-center your mission and pluck the heartstrings of your audience with just the right content.

4. Arctic Wolf

With a bold claim to “end cybersecurity risk,” Arctic Wolf uses metaphors and analogies with its canine namesake to invite you to join its pack, see its “pack impact” (corporate social responsibility), and even includes howls in its videos.

Arctic Wolf embraces fun while demonstrating authority, featuring its timeline of achievements since its founding in 2012, as well as its penetration in the sector by processing over 3 trillion security events per week for over 5,000 customers with 411% ROI.

This About Us page exemplifies that a fun touch to B2B branding is possible while reinforcing confidence among key buyers.

5. Born2Bond By Bostik

Adhesives leader Bostik has a dedicated website for its new Born2Bond products, which also has an About Us page for describing its unique benefits.

By linking to unique pages per industry, Bostik allows users to learn more about their demands while keeping the About Us page compact and focused on its core messaging: adhesives for a modern world.

With clever use of brand colors, the Born2Bond product line makes a strong impression in an example of an About Us page, which is compact yet effective for demonstrating the benefits of new solutions.

6. Brand USA

Brand USA , the organization tasked with encouraging foreign tourism to the U.S., features an About Us page that serves as a hub for discovering its team, downloading toolkits, and reading reports.

It is an example of an About Us page that covers all bases yet does not feel cluttered or confusing; the copy and navigation are clear, as is the value of Brand USA to the country’s economy and growth.

The CEO’s message at the beginning of the About Us page demonstrates its commitment to fostering economic growth. It establishes a meaningful connection with both tourists and businesses within the industry.

7. Brightcove

Video has increasingly become a key format in the past years for B2B marketing , and streaming technology platform Brightcove showcases credibility right at the start with an Emmy on its About Us page.

The messaging is short, featuring only a paragraph of copy and a video, yet it speaks volumes for the user to understand that they are a leader in business streaming and in navigating all its complexities.

By keeping it short and sweet with an “Explore more” section, client logos, CTAs, and a search bar, this About Us page conveys its message swiftly.

8. Connected Nation

Connected Nation ’s About Us page is an example of how to promote consistent messaging across headers, CTAs, and minor elements on a web page.

The goal of this non-profit is to improve access to high-speed internet across the U.S., which is presented with the slogan “close the digital divide” in the second header and first CTA, as well as in its mission and video celebrating 20 years of work.

The About Us page also ensures that the reader understands the key role of this non-profit through succinct copy about what the company does and believes in,  as well as a glossary that clarifies internet jargon such as “fiber” and “backbone” for less tech-savvy audiences.

Deputy reveals its personality and friendly tone i this About Us page, which opens with a “welcome” and ends with “let’s get social.”

The copy reinforces its unique benefits as a staffing solution, evidenced by its values such as “Clock in for the customer” and “Own your shift.”

The timeline begins with a classic yet engaging startup story, recounting how the founder discovered a solution to their problem with staffing admin and developed an in-house platform.

Years later, this platform would be shared with the world, leading to over 320k companies now using Deputy.

It is a great example of an About Us page for SaaS, startups, and organizations in the tech space.

10. Gartner

This About Us page is packed with copy, yet it avoids overwhelming users by highlighting key figures and the value of Gartner’s experts for B2B organizations.

With 40 years of experience across 90 countries, it offers compelling social proof at the top right of the page – a prime location according to heatmap research .

The page offers tabs to discover the brand’s experts, consulting, tools, and benchmarks, concluding with the “Life at Gartner” section focused on team stories. Featuring crisp visuals and concise copy, it facilitates scrolling.

Overall, Gartner makes smart use of prime real estate on its About Us page with data points, using it as a hook to encourage discovery of the more traditional, institutional pages.

Anyone who wishes to showcase their data front and center should emulate this approach.

Splashes of yellow and blue make this About Us page eye-catching and friendly, which is a key selling point of GoTo for its audiences.

The company is all about making people’s work easier through its communication and IT solutions.

Product copy reinforces this friendly tone, with the audiences broken down into “people,” “businesses,” and “everyone,” which invite the user to discover its product suite with a CTA.

GoTo demonstrates how to create an approachable About Us page that is free of industry jargon, which is key when your audiences have varying knowledge levels.

As a household name, Google focuses on its cultural impact to engage readers on its About Us page, which is dynamically updated with new content (the section at the bottom is updated with its daily doodle).

For example, when I began writing this article (January 2024), the page highlighted its 25 Years In Search video . Only a week later, it switched to a Doodle contest for children to earn scholarships and tech for schools.

Google wraps up the page with case studies of people utilizing its tech for the betterment of its communities, furthering its already evident corporate social responsibility and global impact.

It is a fine example of an About Us page that showcases the benefits of its products while inspiring a sense of community among users.

13. Helmsley Charitable Trust

As a philanthropic institution, the Helmsley Charitable Trust strives to showcase the value of its work. This About Us page excels at proving that with clear financials and balance sheets, as well as bios of its trustees in initiatives such as diabetes and access to healthcare.

The history of the charitable trust unveils the institution’s long legacy as a startup, initially founded with resources from the philanthropic Helmsley couple in the 1930s.

The narrative is compelling, illustrating how multiple generations have benefitted from the trust’s positive impact.

Overall, this is a definitive example of an About Us page for any institution that wishes to convey its legacy and core goals in a trustworthy manner.

14. Insight

This technology solutions provider conveys transparency and a strong company culture on this About Us page . It also links to other webpages, delving into its entrepreneurial start in 1988, its company values, and awards.

As a Fortune 500 leader, this is an excellent example of an About Us page that highlights the community and mission of a global brand to drive a positive impression of its solutions.

Users can download Insight’s Corporate Citizenship Report, which demonstrates its commitment to the United Nations’ Global Compact and spotlights client stories of technology improving healthcare and achieving sustainability.

15. Iron Mountain

A leader in asset management and digital transformation, Iron Mountain leans heavily on its 70-year legacy ( curiously starting with a mushroom farm ) and its “Elevate your work” messaging.

This About Us page cleverly uses cards to facilitate navigation to its institutional pages and adds copy as needed to demonstrate credibility, such as serving 95% of the Fortune 1,000.

The message in the featured video focuses on the end goal achieved through Iron Mountain products – companies hire data and asset management services to better serve their customers, which adds familiarity to its solutions in a sector that is usually awash with jargon.

Overall, this is a fine example of an About Us page that celebrates an organization’s legacy (without being verbose) while keeping a clear eye on the future and all its possibilities.

16. MeanPug

MeanPug bets on a colorful and fun About Us page to grab attention for its marketing agency for law firms, which serves as a counterbalance in a space where most agencies adopt a serious tone.

The fun starts with an audio track of MeanPug’s name pronounced with barks, followed by colorful headers and artsy team bios (the pug itself is CPO, Chief Pug Officer).

The company then proves it delivers more than just fun with its results, evidenced by growing law firms from $0 to $100m ARR in under 3 years and even helping to quadruple clients’ digital sales.

Since 1977, Oracle has significantly influenced the state of the tech industry.

With a remarkable legacy of accomplishments, such as pioneering the SQL database, Oracle encapsulates this history into a concise timeline and links to other institutional pages for more information.

By focusing on its mission, Oracle encourages users to navigate as they see fit through its analyst reports, CSR, leaders, and investor relations.

Interestingly, Oracle does not feature its products on its About Us page, focusing instead on its corporate initiatives. It is a superb example of a simple page that effectively conveys trust and encourages engagement.

18. OutSystems

Low-code platform OutSystems focuses on the basics in this About Us page – its locations, history, social proof, investors, and leaders – and does so in a way that quickly demonstrates the value of its solutions.

By linking as needed to other pages across its website, OutSystems demonstrates how to build an About Us page that is simple yet compelling and invites the user to stay and learn more.

19. Salesforce

A SaaS pioneer, Salesforce relies on its strong culture and history to position itself as a customer-first, “customer company.”

That message is delivered clearly with its branding and copy, from the product names to the mascots and videos that explore its legacy and CSR efforts.

This About Us page tells a complete story, beginning with the challenge to meet evolving consumer needs, then the solution of building a “bridge” to meet those needs, and concluding with its core values and culture.

At the end, the CTA asks if the user has any questions about getting on “the right path” with Salesforce.

In short, this is how a company with a rich culture and community should build an About Us page that delivers credibility in a fresh way.

20. ServiceNow

ServiceNow leverages its tagline “when X works, the world works” to demonstrate its versatility as a data and digitization platform for empowering several industries, such as healthcare, retail, and manufacturing.

By linking to fact sheets, its code of ethics, and investor relations, ServiceNow goes beyond what is usually found on an About Us page to demonstrate credibility and penetration in the market (85% of Fortune 500 companies use ServiceNow).

This is an About Us page that excels at driving a core message and intuitively linking to multiple, often complex, resources.

21. Sony Interactive

Sony Interactive leverages its strong gaming community and legacy in this About Us page, featuring a product timeline with console blueprints and “fast facts” that swiftly present impressive sales numbers.

The layout is seamless and presents a myriad of institutional elements, such as its mission and global presence, in a manner that encourages further navigation.

This is evidenced by its placement of sister pages just before the footer, which includes the blog, studio, product, and corporation pages.

Splunk focuses on simplicity for its About Us page but adds elements like an interactive infographic and a video to highlight the brand’s scope and community impact.

A fast facts section proves Splunk’s value at a glance, where the user is encouraged to explore further through CTAs for the company’s pledge, newsroom, and more.

Overall, this About Us page serves as a high-impact template for any business that wishes its audience to perceive its products holistically and view their broader social impact.

23. Tealium

The highlight of Tealium’s About Us page is the animated infographic of its customer data platform and how its privacy-based collection across channels results in quicker insights, ROI, and engagement.

This page’s social proof is strong. The data platform’s privacy compliance is guaranteed by ISO and institutional standards, as reinforced by accolades and case studies.

In short, this is an example of how to tell a story with an engaging element (in this case, an infographic) and use it as a foundation for driving your brand narrative.

24. Twogether

Twogether weaves in its personality in every word on its About Us page, without buzzwords or fluff and supported by strong imagery and core values.

By summarizing its values in the five P’s (Purpose, People, Passion, Performance, Planet), Twogether showcases how its mission and results to clients are unique as a dedicated B2B tech agency.

Its supported charities not only act as case studies but also prove the organization’s values. Then, the brand follows up with links to discover Twogether’s services and goals.

This is an About Us page example for any agency seeking to stand out with an unmatched personality.

Upwork employs a letter from the CEO for this About Us page, which is effective in addressing both of its audiences: organizations seeking high-quality freelance help for their projects and freelancers seeking opportunities to advance their careers and earn income.

It is succinct yet detailed enough to showcase the platform’s value. The top navigation lets users learn more about Upwork’s leaders and its latest news.

If you wish to position an executive of your organization as a thought leader, adopting this approach could be beneficial by showcasing their voice on a key page.

How To Write An About Us Page To Connect With Your Audience

Connecting with your audience with an About Us page is about authenticity and driving your brand message in an engaging manner, which encourages navigation to other elements of your website.

As can be seen from these 25 About Us page examples, all excel in showcasing their mission, what is unique about their brand or products, and inviting the user to take action.

The key is to do so in a creative way that encourages conversions .

Therefore, if you want to connect with your audience through an About Us page, I would recommend:

• Keep it short and sweet: Focus on the basics–mission, values, and solutions. Then, think of the best way to showcase those elements swiftly to encourage engagement.
• Add a creative element: Be it a video, infographic, moving image, or an audio track, many examples of About Us pages in this article leverage unique formats to engage users.
• Make it fun: Do not be afraid to make your About Us page fun, as it can grab immediate user attention. You can follow up with data and social proof to convey credibility.
• Structure it as a hub: Rather than clutter your About Us page with copy and products, use it to link out to assets as needed to engage your audiences and prove your value.

Final Takeaways

After analyzing the 25 About Us page examples in this article in detail, here are the final takeaways to keep in mind when crafting yours:

Creativity Makes Your Page Stand Out

For many companies, the About Us page is a formality to fill in the sitemap rather than convey a unique message.

However, many brands go beyond this, designing rich web pages and writing copy that stands out from the competition. Find your unique angle and be true to your story.

Feature The People Behind The Brand

Whether you are a solopreneur, a dynamic duo agency, or a full-blown global enterprise with thousands of team members, letting people shine makes an engaging About Us page.

Many of the examples in this article feature headshots and graphics packed with personality, which convey brand values better than words.

Tie In Social Proof With Your Corporate Social Responsibility

Showcase results and convey the difference your organization is bringing to the world.

6sense and Salesforce are two examples from this article that feature how their products are changing their communities for the better.

How are you changing yours?

More resources: 

• Contact Us Page Examples: 44 Designs For Inspiration
• How to Write a Winning About Us Page: 8 Dos and Don’ts
• The Complete Guide to On-Page SEO

Featured Image: Naumova Marina/Shutterstock

Alexander Kesler is a visionary B2B digital marketer and an effective CEO with over 20 years of experience in building ...

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