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What is Research? – Purpose of Research

• By DiscoverPhDs
• September 10, 2020

The purpose of research is to enhance society by advancing knowledge through the development of scientific theories, concepts and ideas. A research purpose is met through forming hypotheses, collecting data, analysing results, forming conclusions, implementing findings into real-life applications and forming new research questions.

What is Research

Simply put, research is the process of discovering new knowledge. This knowledge can be either the development of new concepts or the advancement of existing knowledge and theories, leading to a new understanding that was not previously known.

As a more formal definition of research, the following has been extracted from the Code of Federal Regulations :

While research can be carried out by anyone and in any field, most research is usually done to broaden knowledge in the physical, biological, and social worlds. This can range from learning why certain materials behave the way they do, to asking why certain people are more resilient than others when faced with the same challenges.

The use of ‘systematic investigation’ in the formal definition represents how research is normally conducted – a hypothesis is formed, appropriate research methods are designed, data is collected and analysed, and research results are summarised into one or more ‘research conclusions’. These research conclusions are then shared with the rest of the scientific community to add to the existing knowledge and serve as evidence to form additional questions that can be investigated. It is this cyclical process that enables scientific research to make continuous progress over the years; the true purpose of research.

What is the Purpose of Research

From weather forecasts to the discovery of antibiotics, researchers are constantly trying to find new ways to understand the world and how things work – with the ultimate goal of improving our lives.

The purpose of research is therefore to find out what is known, what is not and what we can develop further. In this way, scientists can develop new theories, ideas and products that shape our society and our everyday lives.

Although research can take many forms, there are three main purposes of research:

• Exploratory: Exploratory research is the first research to be conducted around a problem that has not yet been clearly defined. Exploration research therefore aims to gain a better understanding of the exact nature of the problem and not to provide a conclusive answer to the problem itself. This enables us to conduct more in-depth research later on.
• Descriptive: Descriptive research expands knowledge of a research problem or phenomenon by describing it according to its characteristics and population. Descriptive research focuses on the ‘how’ and ‘what’, but not on the ‘why’.
• Explanatory: Explanatory research, also referred to as casual research, is conducted to determine how variables interact, i.e. to identify cause-and-effect relationships. Explanatory research deals with the ‘why’ of research questions and is therefore often based on experiments.

Characteristics of Research

There are 8 core characteristics that all research projects should have. These are:

• Empirical  – based on proven scientific methods derived from real-life observations and experiments.
• Logical  – follows sequential procedures based on valid principles.
• Cyclic  – research begins with a question and ends with a question, i.e. research should lead to a new line of questioning.
• Controlled  – vigorous measures put into place to keep all variables constant, except those under investigation.
• Hypothesis-based  – the research design generates data that sufficiently meets the research objectives and can prove or disprove the hypothesis. It makes the research study repeatable and gives credibility to the results.
• Analytical  – data is generated, recorded and analysed using proven techniques to ensure high accuracy and repeatability while minimising potential errors and anomalies.
• Objective  – sound judgement is used by the researcher to ensure that the research findings are valid.
• Statistical treatment  – statistical treatment is used to transform the available data into something more meaningful from which knowledge can be gained.

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Types of Research

Research can be divided into two main types: basic research (also known as pure research) and applied research.

Basic Research

Basic research, also known as pure research, is an original investigation into the reasons behind a process, phenomenon or particular event. It focuses on generating knowledge around existing basic principles.

Basic research is generally considered ‘non-commercial research’ because it does not focus on solving practical problems, and has no immediate benefit or ways it can be applied.

While basic research may not have direct applications, it usually provides new insights that can later be used in applied research.

Applied Research

Applied research investigates well-known theories and principles in order to enhance knowledge around a practical aim. Because of this, applied research focuses on solving real-life problems by deriving knowledge which has an immediate application.

Methods of Research

Research methods for data collection fall into one of two categories: inductive methods or deductive methods.

Inductive research methods focus on the analysis of an observation and are usually associated with qualitative research. Deductive research methods focus on the verification of an observation and are typically associated with quantitative research.

Qualitative Research

Qualitative research is a method that enables non-numerical data collection through open-ended methods such as interviews, case studies and focus groups .

It enables researchers to collect data on personal experiences, feelings or behaviours, as well as the reasons behind them. Because of this, qualitative research is often used in fields such as social science, psychology and philosophy and other areas where it is useful to know the connection between what has occurred and why it has occurred.

Quantitative Research

Quantitative research is a method that collects and analyses numerical data through statistical analysis.

It allows us to quantify variables, uncover relationships, and make generalisations across a larger population. As a result, quantitative research is often used in the natural and physical sciences such as engineering, biology, chemistry, physics, computer science, finance, and medical research, etc.

What does Research Involve?

Research often follows a systematic approach known as a Scientific Method, which is carried out using an hourglass model.

A research project first starts with a problem statement, or rather, the research purpose for engaging in the study. This can take the form of the ‘ scope of the study ’ or ‘ aims and objectives ’ of your research topic.

Subsequently, a literature review is carried out and a hypothesis is formed. The researcher then creates a research methodology and collects the data.

The data is then analysed using various statistical methods and the null hypothesis is either accepted or rejected.

In both cases, the study and its conclusion are officially written up as a report or research paper, and the researcher may also recommend lines of further questioning. The report or research paper is then shared with the wider research community, and the cycle begins all over again.

Although these steps outline the overall research process, keep in mind that research projects are highly dynamic and are therefore considered an iterative process with continued refinements and not a series of fixed stages.

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The scope of the study is defined at the start of the study. It is used by researchers to set the boundaries and limitations within which the research study will be performed.

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A Practical Guide to Writing Quantitative and Qualitative Research Questions and Hypotheses in Scholarly Articles

Edward barroga.

1 Department of General Education, Graduate School of Nursing Science, St. Luke’s International University, Tokyo, Japan.

Glafera Janet Matanguihan

2 Department of Biological Sciences, Messiah University, Mechanicsburg, PA, USA.

The development of research questions and the subsequent hypotheses are prerequisites to defining the main research purpose and specific objectives of a study. Consequently, these objectives determine the study design and research outcome. The development of research questions is a process based on knowledge of current trends, cutting-edge studies, and technological advances in the research field. Excellent research questions are focused and require a comprehensive literature search and in-depth understanding of the problem being investigated. Initially, research questions may be written as descriptive questions which could be developed into inferential questions. These questions must be specific and concise to provide a clear foundation for developing hypotheses. Hypotheses are more formal predictions about the research outcomes. These specify the possible results that may or may not be expected regarding the relationship between groups. Thus, research questions and hypotheses clarify the main purpose and specific objectives of the study, which in turn dictate the design of the study, its direction, and outcome. Studies developed from good research questions and hypotheses will have trustworthy outcomes with wide-ranging social and health implications.

INTRODUCTION

Scientific research is usually initiated by posing evidenced-based research questions which are then explicitly restated as hypotheses. 1 , 2 The hypotheses provide directions to guide the study, solutions, explanations, and expected results. 3 , 4 Both research questions and hypotheses are essentially formulated based on conventional theories and real-world processes, which allow the inception of novel studies and the ethical testing of ideas. 5 , 6

It is crucial to have knowledge of both quantitative and qualitative research 2 as both types of research involve writing research questions and hypotheses. 7 However, these crucial elements of research are sometimes overlooked; if not overlooked, then framed without the forethought and meticulous attention it needs. Planning and careful consideration are needed when developing quantitative or qualitative research, particularly when conceptualizing research questions and hypotheses. 4

There is a continuing need to support researchers in the creation of innovative research questions and hypotheses, as well as for journal articles that carefully review these elements. 1 When research questions and hypotheses are not carefully thought of, unethical studies and poor outcomes usually ensue. Carefully formulated research questions and hypotheses define well-founded objectives, which in turn determine the appropriate design, course, and outcome of the study. This article then aims to discuss in detail the various aspects of crafting research questions and hypotheses, with the goal of guiding researchers as they develop their own. Examples from the authors and peer-reviewed scientific articles in the healthcare field are provided to illustrate key points.

DEFINITIONS AND RELATIONSHIP OF RESEARCH QUESTIONS AND HYPOTHESES

A research question is what a study aims to answer after data analysis and interpretation. The answer is written in length in the discussion section of the paper. Thus, the research question gives a preview of the different parts and variables of the study meant to address the problem posed in the research question. 1 An excellent research question clarifies the research writing while facilitating understanding of the research topic, objective, scope, and limitations of the study. 5

On the other hand, a research hypothesis is an educated statement of an expected outcome. This statement is based on background research and current knowledge. 8 , 9 The research hypothesis makes a specific prediction about a new phenomenon 10 or a formal statement on the expected relationship between an independent variable and a dependent variable. 3 , 11 It provides a tentative answer to the research question to be tested or explored. 4

Hypotheses employ reasoning to predict a theory-based outcome. 10 These can also be developed from theories by focusing on components of theories that have not yet been observed. 10 The validity of hypotheses is often based on the testability of the prediction made in a reproducible experiment. 8

Conversely, hypotheses can also be rephrased as research questions. Several hypotheses based on existing theories and knowledge may be needed to answer a research question. Developing ethical research questions and hypotheses creates a research design that has logical relationships among variables. These relationships serve as a solid foundation for the conduct of the study. 4 , 11 Haphazardly constructed research questions can result in poorly formulated hypotheses and improper study designs, leading to unreliable results. Thus, the formulations of relevant research questions and verifiable hypotheses are crucial when beginning research. 12

CHARACTERISTICS OF GOOD RESEARCH QUESTIONS AND HYPOTHESES

Excellent research questions are specific and focused. These integrate collective data and observations to confirm or refute the subsequent hypotheses. Well-constructed hypotheses are based on previous reports and verify the research context. These are realistic, in-depth, sufficiently complex, and reproducible. More importantly, these hypotheses can be addressed and tested. 13

There are several characteristics of well-developed hypotheses. Good hypotheses are 1) empirically testable 7 , 10 , 11 , 13 ; 2) backed by preliminary evidence 9 ; 3) testable by ethical research 7 , 9 ; 4) based on original ideas 9 ; 5) have evidenced-based logical reasoning 10 ; and 6) can be predicted. 11 Good hypotheses can infer ethical and positive implications, indicating the presence of a relationship or effect relevant to the research theme. 7 , 11 These are initially developed from a general theory and branch into specific hypotheses by deductive reasoning. In the absence of a theory to base the hypotheses, inductive reasoning based on specific observations or findings form more general hypotheses. 10

TYPES OF RESEARCH QUESTIONS AND HYPOTHESES

Research questions and hypotheses are developed according to the type of research, which can be broadly classified into quantitative and qualitative research. We provide a summary of the types of research questions and hypotheses under quantitative and qualitative research categories in Table 1 .

Research questions in quantitative research

In quantitative research, research questions inquire about the relationships among variables being investigated and are usually framed at the start of the study. These are precise and typically linked to the subject population, dependent and independent variables, and research design. 1 Research questions may also attempt to describe the behavior of a population in relation to one or more variables, or describe the characteristics of variables to be measured ( descriptive research questions ). 1 , 5 , 14 These questions may also aim to discover differences between groups within the context of an outcome variable ( comparative research questions ), 1 , 5 , 14 or elucidate trends and interactions among variables ( relationship research questions ). 1 , 5 We provide examples of descriptive, comparative, and relationship research questions in quantitative research in Table 2 .

Hypotheses in quantitative research

In quantitative research, hypotheses predict the expected relationships among variables. 15 Relationships among variables that can be predicted include 1) between a single dependent variable and a single independent variable ( simple hypothesis ) or 2) between two or more independent and dependent variables ( complex hypothesis ). 4 , 11 Hypotheses may also specify the expected direction to be followed and imply an intellectual commitment to a particular outcome ( directional hypothesis ) 4 . On the other hand, hypotheses may not predict the exact direction and are used in the absence of a theory, or when findings contradict previous studies ( non-directional hypothesis ). 4 In addition, hypotheses can 1) define interdependency between variables ( associative hypothesis ), 4 2) propose an effect on the dependent variable from manipulation of the independent variable ( causal hypothesis ), 4 3) state a negative relationship between two variables ( null hypothesis ), 4 , 11 , 15 4) replace the working hypothesis if rejected ( alternative hypothesis ), 15 explain the relationship of phenomena to possibly generate a theory ( working hypothesis ), 11 5) involve quantifiable variables that can be tested statistically ( statistical hypothesis ), 11 6) or express a relationship whose interlinks can be verified logically ( logical hypothesis ). 11 We provide examples of simple, complex, directional, non-directional, associative, causal, null, alternative, working, statistical, and logical hypotheses in quantitative research, as well as the definition of quantitative hypothesis-testing research in Table 3 .

Research questions in qualitative research

Unlike research questions in quantitative research, research questions in qualitative research are usually continuously reviewed and reformulated. The central question and associated subquestions are stated more than the hypotheses. 15 The central question broadly explores a complex set of factors surrounding the central phenomenon, aiming to present the varied perspectives of participants. 15

There are varied goals for which qualitative research questions are developed. These questions can function in several ways, such as to 1) identify and describe existing conditions ( contextual research question s); 2) describe a phenomenon ( descriptive research questions ); 3) assess the effectiveness of existing methods, protocols, theories, or procedures ( evaluation research questions ); 4) examine a phenomenon or analyze the reasons or relationships between subjects or phenomena ( explanatory research questions ); or 5) focus on unknown aspects of a particular topic ( exploratory research questions ). 5 In addition, some qualitative research questions provide new ideas for the development of theories and actions ( generative research questions ) or advance specific ideologies of a position ( ideological research questions ). 1 Other qualitative research questions may build on a body of existing literature and become working guidelines ( ethnographic research questions ). Research questions may also be broadly stated without specific reference to the existing literature or a typology of questions ( phenomenological research questions ), may be directed towards generating a theory of some process ( grounded theory questions ), or may address a description of the case and the emerging themes ( qualitative case study questions ). 15 We provide examples of contextual, descriptive, evaluation, explanatory, exploratory, generative, ideological, ethnographic, phenomenological, grounded theory, and qualitative case study research questions in qualitative research in Table 4 , and the definition of qualitative hypothesis-generating research in Table 5 .

Qualitative studies usually pose at least one central research question and several subquestions starting with How or What . These research questions use exploratory verbs such as explore or describe . These also focus on one central phenomenon of interest, and may mention the participants and research site. 15

Hypotheses in qualitative research

Hypotheses in qualitative research are stated in the form of a clear statement concerning the problem to be investigated. Unlike in quantitative research where hypotheses are usually developed to be tested, qualitative research can lead to both hypothesis-testing and hypothesis-generating outcomes. 2 When studies require both quantitative and qualitative research questions, this suggests an integrative process between both research methods wherein a single mixed-methods research question can be developed. 1

FRAMEWORKS FOR DEVELOPING RESEARCH QUESTIONS AND HYPOTHESES

Research questions followed by hypotheses should be developed before the start of the study. 1 , 12 , 14 It is crucial to develop feasible research questions on a topic that is interesting to both the researcher and the scientific community. This can be achieved by a meticulous review of previous and current studies to establish a novel topic. Specific areas are subsequently focused on to generate ethical research questions. The relevance of the research questions is evaluated in terms of clarity of the resulting data, specificity of the methodology, objectivity of the outcome, depth of the research, and impact of the study. 1 , 5 These aspects constitute the FINER criteria (i.e., Feasible, Interesting, Novel, Ethical, and Relevant). 1 Clarity and effectiveness are achieved if research questions meet the FINER criteria. In addition to the FINER criteria, Ratan et al. described focus, complexity, novelty, feasibility, and measurability for evaluating the effectiveness of research questions. 14

The PICOT and PEO frameworks are also used when developing research questions. 1 The following elements are addressed in these frameworks, PICOT: P-population/patients/problem, I-intervention or indicator being studied, C-comparison group, O-outcome of interest, and T-timeframe of the study; PEO: P-population being studied, E-exposure to preexisting conditions, and O-outcome of interest. 1 Research questions are also considered good if these meet the “FINERMAPS” framework: Feasible, Interesting, Novel, Ethical, Relevant, Manageable, Appropriate, Potential value/publishable, and Systematic. 14

As we indicated earlier, research questions and hypotheses that are not carefully formulated result in unethical studies or poor outcomes. To illustrate this, we provide some examples of ambiguous research question and hypotheses that result in unclear and weak research objectives in quantitative research ( Table 6 ) 16 and qualitative research ( Table 7 ) 17 , and how to transform these ambiguous research question(s) and hypothesis(es) into clear and good statements.

a These statements were composed for comparison and illustrative purposes only.

b These statements are direct quotes from Higashihara and Horiuchi. 16

a This statement is a direct quote from Shimoda et al. 17

The other statements were composed for comparison and illustrative purposes only.

CONSTRUCTING RESEARCH QUESTIONS AND HYPOTHESES

To construct effective research questions and hypotheses, it is very important to 1) clarify the background and 2) identify the research problem at the outset of the research, within a specific timeframe. 9 Then, 3) review or conduct preliminary research to collect all available knowledge about the possible research questions by studying theories and previous studies. 18 Afterwards, 4) construct research questions to investigate the research problem. Identify variables to be accessed from the research questions 4 and make operational definitions of constructs from the research problem and questions. Thereafter, 5) construct specific deductive or inductive predictions in the form of hypotheses. 4 Finally, 6) state the study aims . This general flow for constructing effective research questions and hypotheses prior to conducting research is shown in Fig. 1 .

Research questions are used more frequently in qualitative research than objectives or hypotheses. 3 These questions seek to discover, understand, explore or describe experiences by asking “What” or “How.” The questions are open-ended to elicit a description rather than to relate variables or compare groups. The questions are continually reviewed, reformulated, and changed during the qualitative study. 3 Research questions are also used more frequently in survey projects than hypotheses in experiments in quantitative research to compare variables and their relationships.

Hypotheses are constructed based on the variables identified and as an if-then statement, following the template, ‘If a specific action is taken, then a certain outcome is expected.’ At this stage, some ideas regarding expectations from the research to be conducted must be drawn. 18 Then, the variables to be manipulated (independent) and influenced (dependent) are defined. 4 Thereafter, the hypothesis is stated and refined, and reproducible data tailored to the hypothesis are identified, collected, and analyzed. 4 The hypotheses must be testable and specific, 18 and should describe the variables and their relationships, the specific group being studied, and the predicted research outcome. 18 Hypotheses construction involves a testable proposition to be deduced from theory, and independent and dependent variables to be separated and measured separately. 3 Therefore, good hypotheses must be based on good research questions constructed at the start of a study or trial. 12

In summary, research questions are constructed after establishing the background of the study. Hypotheses are then developed based on the research questions. Thus, it is crucial to have excellent research questions to generate superior hypotheses. In turn, these would determine the research objectives and the design of the study, and ultimately, the outcome of the research. 12 Algorithms for building research questions and hypotheses are shown in Fig. 2 for quantitative research and in Fig. 3 for qualitative research.

EXAMPLES OF RESEARCH QUESTIONS FROM PUBLISHED ARTICLES

• EXAMPLE 1. Descriptive research question (quantitative research)
• - Presents research variables to be assessed (distinct phenotypes and subphenotypes)
• “BACKGROUND: Since COVID-19 was identified, its clinical and biological heterogeneity has been recognized. Identifying COVID-19 phenotypes might help guide basic, clinical, and translational research efforts.
• RESEARCH QUESTION: Does the clinical spectrum of patients with COVID-19 contain distinct phenotypes and subphenotypes? ” 19
• EXAMPLE 2. Relationship research question (quantitative research)
• - Shows interactions between dependent variable (static postural control) and independent variable (peripheral visual field loss)
• “Background: Integration of visual, vestibular, and proprioceptive sensations contributes to postural control. People with peripheral visual field loss have serious postural instability. However, the directional specificity of postural stability and sensory reweighting caused by gradual peripheral visual field loss remain unclear.
• Research question: What are the effects of peripheral visual field loss on static postural control ?” 20
• EXAMPLE 3. Comparative research question (quantitative research)
• - Clarifies the difference among groups with an outcome variable (patients enrolled in COMPERA with moderate PH or severe PH in COPD) and another group without the outcome variable (patients with idiopathic pulmonary arterial hypertension (IPAH))
• “BACKGROUND: Pulmonary hypertension (PH) in COPD is a poorly investigated clinical condition.
• RESEARCH QUESTION: Which factors determine the outcome of PH in COPD?
• STUDY DESIGN AND METHODS: We analyzed the characteristics and outcome of patients enrolled in the Comparative, Prospective Registry of Newly Initiated Therapies for Pulmonary Hypertension (COMPERA) with moderate or severe PH in COPD as defined during the 6th PH World Symposium who received medical therapy for PH and compared them with patients with idiopathic pulmonary arterial hypertension (IPAH) .” 21
• EXAMPLE 4. Exploratory research question (qualitative research)
• - Explores areas that have not been fully investigated (perspectives of families and children who receive care in clinic-based child obesity treatment) to have a deeper understanding of the research problem
• “Problem: Interventions for children with obesity lead to only modest improvements in BMI and long-term outcomes, and data are limited on the perspectives of families of children with obesity in clinic-based treatment. This scoping review seeks to answer the question: What is known about the perspectives of families and children who receive care in clinic-based child obesity treatment? This review aims to explore the scope of perspectives reported by families of children with obesity who have received individualized outpatient clinic-based obesity treatment.” 22
• EXAMPLE 5. Relationship research question (quantitative research)
• - Defines interactions between dependent variable (use of ankle strategies) and independent variable (changes in muscle tone)
• “Background: To maintain an upright standing posture against external disturbances, the human body mainly employs two types of postural control strategies: “ankle strategy” and “hip strategy.” While it has been reported that the magnitude of the disturbance alters the use of postural control strategies, it has not been elucidated how the level of muscle tone, one of the crucial parameters of bodily function, determines the use of each strategy. We have previously confirmed using forward dynamics simulations of human musculoskeletal models that an increased muscle tone promotes the use of ankle strategies. The objective of the present study was to experimentally evaluate a hypothesis: an increased muscle tone promotes the use of ankle strategies. Research question: Do changes in the muscle tone affect the use of ankle strategies ?” 23

EXAMPLES OF HYPOTHESES IN PUBLISHED ARTICLES

• EXAMPLE 1. Working hypothesis (quantitative research)
• - A hypothesis that is initially accepted for further research to produce a feasible theory
• “As fever may have benefit in shortening the duration of viral illness, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response when taken during the early stages of COVID-19 illness .” 24
• “In conclusion, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response . The difference in perceived safety of these agents in COVID-19 illness could be related to the more potent efficacy to reduce fever with ibuprofen compared to acetaminophen. Compelling data on the benefit of fever warrant further research and review to determine when to treat or withhold ibuprofen for early stage fever for COVID-19 and other related viral illnesses .” 24
• EXAMPLE 2. Exploratory hypothesis (qualitative research)
• - Explores particular areas deeper to clarify subjective experience and develop a formal hypothesis potentially testable in a future quantitative approach
• “We hypothesized that when thinking about a past experience of help-seeking, a self distancing prompt would cause increased help-seeking intentions and more favorable help-seeking outcome expectations .” 25
• “Conclusion
• Although a priori hypotheses were not supported, further research is warranted as results indicate the potential for using self-distancing approaches to increasing help-seeking among some people with depressive symptomatology.” 25
• EXAMPLE 3. Hypothesis-generating research to establish a framework for hypothesis testing (qualitative research)
• “We hypothesize that compassionate care is beneficial for patients (better outcomes), healthcare systems and payers (lower costs), and healthcare providers (lower burnout). ” 26
• Compassionomics is the branch of knowledge and scientific study of the effects of compassionate healthcare. Our main hypotheses are that compassionate healthcare is beneficial for (1) patients, by improving clinical outcomes, (2) healthcare systems and payers, by supporting financial sustainability, and (3) HCPs, by lowering burnout and promoting resilience and well-being. The purpose of this paper is to establish a scientific framework for testing the hypotheses above . If these hypotheses are confirmed through rigorous research, compassionomics will belong in the science of evidence-based medicine, with major implications for all healthcare domains.” 26
• EXAMPLE 4. Statistical hypothesis (quantitative research)
• - An assumption is made about the relationship among several population characteristics ( gender differences in sociodemographic and clinical characteristics of adults with ADHD ). Validity is tested by statistical experiment or analysis ( chi-square test, Students t-test, and logistic regression analysis)
• “Our research investigated gender differences in sociodemographic and clinical characteristics of adults with ADHD in a Japanese clinical sample. Due to unique Japanese cultural ideals and expectations of women's behavior that are in opposition to ADHD symptoms, we hypothesized that women with ADHD experience more difficulties and present more dysfunctions than men . We tested the following hypotheses: first, women with ADHD have more comorbidities than men with ADHD; second, women with ADHD experience more social hardships than men, such as having less full-time employment and being more likely to be divorced.” 27
• “Statistical Analysis
• ( text omitted ) Between-gender comparisons were made using the chi-squared test for categorical variables and Students t-test for continuous variables…( text omitted ). A logistic regression analysis was performed for employment status, marital status, and comorbidity to evaluate the independent effects of gender on these dependent variables.” 27

EXAMPLES OF HYPOTHESIS AS WRITTEN IN PUBLISHED ARTICLES IN RELATION TO OTHER PARTS

• EXAMPLE 1. Background, hypotheses, and aims are provided
• “Pregnant women need skilled care during pregnancy and childbirth, but that skilled care is often delayed in some countries …( text omitted ). The focused antenatal care (FANC) model of WHO recommends that nurses provide information or counseling to all pregnant women …( text omitted ). Job aids are visual support materials that provide the right kind of information using graphics and words in a simple and yet effective manner. When nurses are not highly trained or have many work details to attend to, these job aids can serve as a content reminder for the nurses and can be used for educating their patients (Jennings, Yebadokpo, Affo, & Agbogbe, 2010) ( text omitted ). Importantly, additional evidence is needed to confirm how job aids can further improve the quality of ANC counseling by health workers in maternal care …( text omitted )” 28
• “ This has led us to hypothesize that the quality of ANC counseling would be better if supported by job aids. Consequently, a better quality of ANC counseling is expected to produce higher levels of awareness concerning the danger signs of pregnancy and a more favorable impression of the caring behavior of nurses .” 28
• “This study aimed to examine the differences in the responses of pregnant women to a job aid-supported intervention during ANC visit in terms of 1) their understanding of the danger signs of pregnancy and 2) their impression of the caring behaviors of nurses to pregnant women in rural Tanzania.” 28
• EXAMPLE 2. Background, hypotheses, and aims are provided
• “We conducted a two-arm randomized controlled trial (RCT) to evaluate and compare changes in salivary cortisol and oxytocin levels of first-time pregnant women between experimental and control groups. The women in the experimental group touched and held an infant for 30 min (experimental intervention protocol), whereas those in the control group watched a DVD movie of an infant (control intervention protocol). The primary outcome was salivary cortisol level and the secondary outcome was salivary oxytocin level.” 29
• “ We hypothesize that at 30 min after touching and holding an infant, the salivary cortisol level will significantly decrease and the salivary oxytocin level will increase in the experimental group compared with the control group .” 29
• EXAMPLE 3. Background, aim, and hypothesis are provided
• “In countries where the maternal mortality ratio remains high, antenatal education to increase Birth Preparedness and Complication Readiness (BPCR) is considered one of the top priorities [1]. BPCR includes birth plans during the antenatal period, such as the birthplace, birth attendant, transportation, health facility for complications, expenses, and birth materials, as well as family coordination to achieve such birth plans. In Tanzania, although increasing, only about half of all pregnant women attend an antenatal clinic more than four times [4]. Moreover, the information provided during antenatal care (ANC) is insufficient. In the resource-poor settings, antenatal group education is a potential approach because of the limited time for individual counseling at antenatal clinics.” 30
• “This study aimed to evaluate an antenatal group education program among pregnant women and their families with respect to birth-preparedness and maternal and infant outcomes in rural villages of Tanzania.” 30
• “ The study hypothesis was if Tanzanian pregnant women and their families received a family-oriented antenatal group education, they would (1) have a higher level of BPCR, (2) attend antenatal clinic four or more times, (3) give birth in a health facility, (4) have less complications of women at birth, and (5) have less complications and deaths of infants than those who did not receive the education .” 30

Research questions and hypotheses are crucial components to any type of research, whether quantitative or qualitative. These questions should be developed at the very beginning of the study. Excellent research questions lead to superior hypotheses, which, like a compass, set the direction of research, and can often determine the successful conduct of the study. Many research studies have floundered because the development of research questions and subsequent hypotheses was not given the thought and meticulous attention needed. The development of research questions and hypotheses is an iterative process based on extensive knowledge of the literature and insightful grasp of the knowledge gap. Focused, concise, and specific research questions provide a strong foundation for constructing hypotheses which serve as formal predictions about the research outcomes. Research questions and hypotheses are crucial elements of research that should not be overlooked. They should be carefully thought of and constructed when planning research. This avoids unethical studies and poor outcomes by defining well-founded objectives that determine the design, course, and outcome of the study.

Disclosure: The authors have no potential conflicts of interest to disclose.

Author Contributions:

• Conceptualization: Barroga E, Matanguihan GJ.
• Methodology: Barroga E, Matanguihan GJ.
• Writing - original draft: Barroga E, Matanguihan GJ.
• Writing - review & editing: Barroga E, Matanguihan GJ.

Research Writing and Analysis

• NVivo Group and Study Sessions
• SPSS This link opens in a new window
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• Using Qualtrics
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• Defense Schedule - Commons Calendar This link opens in a new window
• Research Process Flow Chart
• Research Alignment Chapter 1 This link opens in a new window
• Step 1: Seek Out Evidence
• Step 2: Explain
• Step 3: The Big Picture
• Step 4: Own It
• Step 5: Illustrate
• Annotated Bibliography
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• Systematic Reviews & Meta-Analyses
• How to Synthesize and Analyze
• Synthesis and Analysis Practice
• Synthesis and Analysis Group Sessions
• Problem Statement
• Purpose Statement
• Conceptual Framework
• Theoretical Framework
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Purpose statement overview.

The purpose statement succinctly explains (on no more than 1 page) the objectives of the research study. These objectives must directly address the problem and help close the stated gap. Expressed as a formula:

Good purpose statements:

• Flow from the problem statement and actually address the proposed problem
• Are concise and clear
• Answer the question ‘Why are you doing this research?’
• Match the methodology (similar to research questions)
• Have a ‘hook’ to get the reader’s attention
• Set the stage by clearly stating, “The purpose of this (qualitative or quantitative) study is to ...

In PhD studies, the purpose usually involves applying a theory to solve the problem. In other words, the purpose tells the reader what the goal of the study is, and what your study will accomplish, through which theoretical lens. The purpose statement also includes brief information about direction, scope, and where the data will come from.

A problem and gap in combination can lead to different research objectives, and hence, different purpose statements. In the example from above where the problem was severe underrepresentation of female CEOs in Fortune 500 companies and the identified gap related to lack of research of male-dominated boards; one purpose might be to explore implicit biases in male-dominated boards through the lens of feminist theory. Another purpose may be to determine how board members rated female and male candidates on scales of competency, professionalism, and experience to predict which candidate will be selected for the CEO position. The first purpose may involve a qualitative ethnographic study in which the researcher observes board meetings and hiring interviews; the second may involve a quantitative regression analysis. The outcomes will be very different, so it’s important that you find out exactly how you want to address a problem and help close a gap!

The purpose of the study must not only align with the problem and address a gap; it must also align with the chosen research method. In fact, the DP/DM template requires you to name the  research method at the very beginning of the purpose statement. The research verb must match the chosen method. In general, quantitative studies involve “closed-ended” research verbs such as determine , measure , correlate , explain , compare , validate , identify , or examine ; whereas qualitative studies involve “open-ended” research verbs such as explore , understand , narrate , articulate [meanings], discover , or develop .

A qualitative purpose statement following the color-coded problem statement (assumed here to be low well-being among financial sector employees) + gap (lack of research on followers of mid-level managers), might start like this:

In response to declining levels of employee well-being, the purpose of the qualitative phenomenology was to explore and understand the lived experiences related to the well-being of the followers of novice mid-level managers in the financial services industry. The levels of follower well-being have been shown to correlate to employee morale, turnover intention, and customer orientation (Eren et al., 2013). A combined framework of Leader-Member Exchange (LMX) Theory and the employee well-being concept informed the research questions and supported the inquiry, analysis, and interpretation of the experiences of followers of novice managers in the financial services industry.

A quantitative purpose statement for the same problem and gap might start like this:

In response to declining levels of employee well-being, the purpose of the quantitative correlational study was to determine which leadership factors predict employee well-being of the followers of novice mid-level managers in the financial services industry. Leadership factors were measured by the Leader-Member Exchange (LMX) assessment framework  by Mantlekow (2015), and employee well-being was conceptualized as a compound variable consisting of self-reported turnover-intent and psychological test scores from the Mental Health Survey (MHS) developed by Johns Hopkins University researchers.

Both of these purpose statements reflect viable research strategies and both align with the problem and gap so it’s up to the researcher to design a study in a manner that reflects personal preferences and desired study outcomes. Note that the quantitative research purpose incorporates operationalized concepts  or variables ; that reflect the way the researcher intends to measure the key concepts under study; whereas the qualitative purpose statement isn’t about translating the concepts under study as variables but instead aim to explore and understand the core research phenomenon.  

Best Practices for Writing your Purpose Statement

Always keep in mind that the dissertation process is iterative, and your writing, over time, will be refined as clarity is gradually achieved. Most of the time, greater clarity for the purpose statement and other components of the Dissertation is the result of a growing understanding of the literature in the field. As you increasingly master the literature you will also increasingly clarify the purpose of your study.

The purpose statement should flow directly from the problem statement. There should be clear and obvious alignment between the two and that alignment will get tighter and more pronounced as your work progresses.

The purpose statement should specifically address the reason for conducting the study, with emphasis on the word specifically. There should not be any doubt in your readers’ minds as to the purpose of your study. To achieve this level of clarity you will need to also insure there is no doubt in your mind as to the purpose of your study.

Many researchers benefit from stopping your work during the research process when insight strikes you and write about it while it is still fresh in your mind. This can help you clarify all aspects of a dissertation, including clarifying its purpose.

Your Chair and your committee members can help you to clarify your study’s purpose so carefully attend to any feedback they offer.

The purpose statement should reflect the research questions and vice versa. The chain of alignment that began with the research problem description and continues on to the research purpose, research questions, and methodology must be respected at all times during dissertation development. You are to succinctly describe the overarching goal of the study that reflects the research questions. Each research question narrows and focuses the purpose statement. Conversely, the purpose statement encompasses all of the research questions.

Identify in the purpose statement the research method as quantitative, qualitative or mixed (i.e., “The purpose of this [qualitative/quantitative/mixed] study is to ...)

Avoid the use of the phrase “research study” since the two words together are redundant.

Follow the initial declaration of purpose with a brief overview of how, with what instruments/data, with whom and where (as applicable) the study will be conducted. Identify variables/constructs and/or phenomenon/concept/idea. Since this section is to be a concise paragraph, emphasis must be placed on the word brief. However, adding these details will give your readers a very clear picture of the purpose of your research.

Developing the purpose section of your dissertation is usually not achieved in a single flash of insight. The process involves a great deal of reading to find out what other scholars have done to address the research topic and problem you have identified. The purpose section of your dissertation could well be the most important paragraph you write during your academic career, and every word should be carefully selected. Think of it as the DNA of your dissertation. Everything else you write should emerge directly and clearly from your purpose statement. In turn, your purpose statement should emerge directly and clearly from your research problem description. It is good practice to print out your problem statement and purpose statement and keep them in front of you as you work on each part of your dissertation in order to insure alignment.

It is helpful to collect several dissertations similar to the one you envision creating. Extract the problem descriptions and purpose statements of other dissertation authors and compare them in order to sharpen your thinking about your own work.  Comparing how other dissertation authors have handled the many challenges you are facing can be an invaluable exercise. Keep in mind that individual universities use their own tailored protocols for presenting key components of the dissertation so your review of these purpose statements should focus on content rather than form.

Once your purpose statement is set it must be consistently presented throughout the dissertation. This may require some recursive editing because the way you articulate your purpose may evolve as you work on various aspects of your dissertation. Whenever you make an adjustment to your purpose statement you should carefully follow up on the editing and conceptual ramifications throughout the entire document.

In establishing your purpose you should NOT advocate for a particular outcome. Research should be done to answer questions not prove a point. As a researcher, you are to inquire with an open mind, and even when you come to the work with clear assumptions, your job is to prove the validity of the conclusions reached. For example, you would not say the purpose of your research project is to demonstrate that there is a relationship between two variables. Such a statement presupposes you know the answer before your research is conducted and promotes or supports (advocates on behalf of) a particular outcome. A more appropriate purpose statement would be to examine or explore the relationship between two variables.

Your purpose statement should not imply that you are going to prove something. You may be surprised to learn that we cannot prove anything in scholarly research for two reasons. First, in quantitative analyses, statistical tests calculate the probability that something is true rather than establishing it as true. Second, in qualitative research, the study can only purport to describe what is occurring from the perspective of the participants. Whether or not the phenomenon they are describing is true in a larger context is not knowable. We cannot observe the phenomenon in all settings and in all circumstances.

Writing your Purpose Statement

It is important to distinguish in your mind the differences between the Problem Statement and Purpose Statement.

The Problem Statement is why I am doing the research

The Purpose Statement is what type of research I am doing to fit or address the problem

The Purpose Statement includes:

• Method of Study
• Specific Population

Remember, as you are contemplating what to include in your purpose statement and then when you are writing it, the purpose statement is a concise paragraph that describes the intent of the study, and it should flow directly from the problem statement.  It should specifically address the reason for conducting the study, and reflect the research questions.  Further, it should identify the research method as qualitative, quantitative, or mixed.  Then provide a brief overview of how the study will be conducted, with what instruments/data collection methods, and with whom (subjects) and where (as applicable). Finally, you should identify variables/constructs and/or phenomenon/concept/idea.

Qualitative Purpose Statement

Creswell (2002) suggested for writing purpose statements in qualitative research include using deliberate phrasing to alert the reader to the purpose statement. Verbs that indicate what will take place in the research and the use of non-directional language that do not suggest an outcome are key. A purpose statement should focus on a single idea or concept, with a broad definition of the idea or concept. How the concept was investigated should also be included, as well as participants in the study and locations for the research to give the reader a sense of with whom and where the study took place. 

Creswell (2003) advised the following script for purpose statements in qualitative research:

“The purpose of this qualitative_________________ (strategy of inquiry, such as ethnography, case study, or other type) study is (was? will be?) to ________________ (understand? describe? develop? discover?) the _________________(central phenomenon being studied) for ______________ (the participants, such as the individual, groups, organization) at __________(research site). At this stage in the research, the __________ (central phenomenon being studied) will be generally defined as ___________________ (provide a general definition)” (pg. 90).

Quantitative Purpose Statement

Creswell (2003) offers vast differences between the purpose statements written for qualitative research and those written for quantitative research, particularly with respect to language and the inclusion of variables. The comparison of variables is often a focus of quantitative research, with the variables distinguishable by either the temporal order or how they are measured. As with qualitative research purpose statements, Creswell (2003) recommends the use of deliberate language to alert the reader to the purpose of the study, but quantitative purpose statements also include the theory or conceptual framework guiding the study and the variables that are being studied and how they are related. 

Creswell (2003) suggests the following script for drafting purpose statements in quantitative research:

“The purpose of this _____________________ (experiment? survey?) study is (was? will be?) to test the theory of _________________that _________________ (compares? relates?) the ___________(independent variable) to _________________________(dependent variable), controlling for _______________________ (control variables) for ___________________ (participants) at _________________________ (the research site). The independent variable(s) _____________________ will be generally defined as _______________________ (provide a general definition). The dependent variable(s) will be generally defined as _____________________ (provide a general definition), and the control and intervening variables(s), _________________ (identify the control and intervening variables) will be statistically controlled in this study” (pg. 97).

Sample Purpose Statements

• The purpose of this qualitative study was to determine how participation in service-learning in an alternative school impacted students academically, civically, and personally.  There is ample evidence demonstrating the failure of schools for students at-risk; however, there is still a need to demonstrate why these students are successful in non-traditional educational programs like the service-learning model used at TDS.  This study was unique in that it examined one alternative school’s approach to service-learning in a setting where students not only serve, but faculty serve as volunteer teachers.  The use of a constructivist approach in service-learning in an alternative school setting was examined in an effort to determine whether service-learning participation contributes positively to academic, personal, and civic gain for students, and to examine student and teacher views regarding the overall outcomes of service-learning.  This study was completed using an ethnographic approach that included observations, content analysis, and interviews with teachers at The David School.
• The purpose of this quantitative non-experimental cross-sectional linear multiple regression design was to investigate the relationship among early childhood teachers’ self-reported assessment of multicultural awareness as measured by responses from the Teacher Multicultural Attitude Survey (TMAS) and supervisors’ observed assessment of teachers’ multicultural competency skills as measured by the Multicultural Teaching Competency Scale (MTCS) survey. Demographic data such as number of multicultural training hours, years teaching in Dubai, curriculum program at current school, and age were also examined and their relationship to multicultural teaching competency. The study took place in the emirate of Dubai where there were 14,333 expatriate teachers employed in private schools (KHDA, 2013b).
• The purpose of this quantitative, non-experimental study is to examine the degree to which stages of change, gender, acculturation level and trauma types predicts the reluctance of Arab refugees, aged 18 and over, in the Dearborn, MI area, to seek professional help for their mental health needs. This study will utilize four instruments to measure these variables: University of Rhode Island Change Assessment (URICA: DiClemente & Hughes, 1990); Cumulative Trauma Scale (Kira, 2012); Acculturation Rating Scale for Arabic Americans-II Arabic and English (ARSAA-IIA, ARSAA-IIE: Jadalla & Lee, 2013), and a demographic survey. This study will examine 1) the relationship between stages of change, gender, acculturation levels, and trauma types and Arab refugees’ help-seeking behavior, 2) the degree to which any of these variables can predict Arab refugee help-seeking behavior.  Additionally, the outcome of this study could provide researchers and clinicians with a stage-based model, TTM, for measuring Arab refugees’ help-seeking behavior and lay a foundation for how TTM can help target the clinical needs of Arab refugees. Lastly, this attempt to apply the TTM model to Arab refugees’ condition could lay the foundation for future research to investigate the application of TTM to clinical work among refugee populations.
• The purpose of this qualitative, phenomenological study is to describe the lived experiences of LLM for 10 EFL learners in rural Guatemala and to utilize that data to determine how it conforms to, or possibly challenges, current theoretical conceptions of LLM. In accordance with Morse’s (1994) suggestion that a phenomenological study should utilize at least six participants, this study utilized semi-structured interviews with 10 EFL learners to explore why and how they have experienced the motivation to learn English throughout their lives. The methodology of horizontalization was used to break the interview protocols into individual units of meaning before analyzing these units to extract the overarching themes (Moustakas, 1994). These themes were then interpreted into a detailed description of LLM as experienced by EFL students in this context. Finally, the resulting description was analyzed to discover how these learners’ lived experiences with LLM conformed with and/or diverged from current theories of LLM.
• The purpose of this qualitative, embedded, multiple case study was to examine how both parent-child attachment relationships are impacted by the quality of the paternal and maternal caregiver-child interactions that occur throughout a maternal deployment, within the context of dual-military couples. In order to examine this phenomenon, an embedded, multiple case study was conducted, utilizing an attachment systems metatheory perspective. The study included four dual-military couples who experienced a maternal deployment to Operation Iraqi Freedom (OIF) or Operation Enduring Freedom (OEF) when they had at least one child between 8 weeks-old to 5 years-old.  Each member of the couple participated in an individual, semi-structured interview with the researcher and completed the Parenting Relationship Questionnaire (PRQ). “The PRQ is designed to capture a parent’s perspective on the parent-child relationship” (Pearson, 2012, para. 1) and was used within the proposed study for this purpose. The PRQ was utilized to triangulate the data (Bekhet & Zauszniewski, 2012) as well as to provide some additional information on the parents’ perspective of the quality of the parent-child attachment relationship in regards to communication, discipline, parenting confidence, relationship satisfaction, and time spent together (Pearson, 2012). The researcher utilized the semi-structured interview to collect information regarding the parents' perspectives of the quality of their parental caregiver behaviors during the deployment cycle, the mother's parent-child interactions while deployed, the behavior of the child or children at time of reunification, and the strategies or behaviors the parents believe may have contributed to their child's behavior at the time of reunification. The results of this study may be utilized by the military, and by civilian providers, to develop proactive and preventive measures that both providers and parents can implement, to address any potential adverse effects on the parent-child attachment relationship, identified through the proposed study. The results of this study may also be utilized to further refine and understand the integration of attachment theory and systems theory, in both clinical and research settings, within the field of marriage and family therapy.

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Airport Passenger-Related Processing Rates Guidebook (2009)

Chapter: chapter 3 - defining the research: purpose, focus, and potential uses.

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14 Chapter 3 identifies roles, relationships, and responsibilities of stakeholders. It examines principal steps involved in planning an airport passenger-rate data collection effort. It begins with the ques- tion of whether the potential benefits of the proposed effort outweigh the anticipated cost; describes different types of research (i.e., exploratory, descriptive, inferential); summarizes the questions each type addresses; and notes the ends to which the data might be used. 3.1 Roles and Responsibilities When an airport data collection event is first mentioned, it invariably raises numerous ques- tions: Who is asking for the data? How will it be used? What’s the budget? What’s the schedule? What kind of resources can be made available? Without answers to these fundamental questions, the success of your research is in jeopardy. This section will help the researcher establish the role of key stakeholders and their interrelationships within the team. Many entities can sponsor a data collection study, including airports, airlines, manufacturers, and various agencies. Likewise, there are many ways of managing and staffing the event and pro- moting involvement with stakeholders. There are therefore myriad ways of organizing a study. Exhibit 3-1 is an example of how a study could be arranged with the airport as the sponsor. 3.1.1 Client/Sponsor For airports, oversight is guided by a board, commission, or an authority consisting of appointed or elected officials. While these agencies typically provide oversight to airport man- agement and approve long-term plans and large capital expenditures, usually it is the airport director or manager who makes day-to-day decisions. Depending on the size of the airport, there may be several departments, each having its own manager. In such cases, passenger terminal-related studies would typically fall within the purview of the planning and/or engineering department and would be managed by its director. Regardless of the affiliation of the project sponsor(s), it is essential that the following ques- tions be answered clearly and unambiguously as they pertain to the sponsor at the beginning of any project: • Who has primary responsibility for defining the questions the study is intended to address? • What preference does this person or group have regarding ongoing involvement with the project? – What information would they like to receive, in what format, and with what frequency? – Who should be the principal point-of-contact (POC) on the client’s side for questions that might emerge related to the study’s focus, direction, etc.? C H A P T E R 3 Defining the Research: Purpose, Focus, and Potential Uses

Defining the Research: Purpose, Focus, and Potential Uses 15 • Who is the designated project manager, and what information would he or she like to receive, in what format, and with what frequency? • If the person given responsibility for day-to-day issues pertaining to access, authorizations, etc. is different from the project manager, who is that person, and what is the scope of issues he or she is authorized to address? • If problems or obstacles arise in implementing the study, and the project manager is not able or authorized to resolve them, what is the chain of persons through which the issue should be escalated? 3.1.2 Study Team The size of the study team will depend on the team’s depth and organization, and the size, duration, and complexity of the study itself. For a typical medium- to large-scale study, the roles listed in the following sections are the most typical. Multiple roles might be assumed by a single person or distributed across multiple persons. Titles vary as well, but the functions are largely universal. Project Manager The project manager is typically a mid-level to senior person who has the long-term, day-to- day relationship with his or her client counterpart. The need for the passenger-related process- ing rate study may initially originate from discussions between the project manager and those within the airport or airline. Survey Manager The survey manager is usually a mid-level staff person. His/her role on the project would be to oversee the day-to-day management of the data processing rate study, including leading the development of the scope, schedule, and budget; developing the team; and assigning roles and responsibilities. The survey manager would have the responsibility of ensuring the survey goals were adequately defined and met. Decision Maker Survey Manager Admin. Support Staffing Source (e.g., airport personnel, mkt. research firm) Surveyor Surveyor Surveyor Sponsor/Client (Airport) (Large Airport: Dir./Mgr.) Project Manager (Large Airport: Dir. Planning/Eng.) (Small Airport: Apt. Mgr.) Project Manager (Typ. oversees multiple tasks of which survey is but one part) Study Team (Typically, Consultant) Statistical Technical Expert Survey Assistant Data Analyst IT Analyst Other Stakeholders • Airlines • Agencies • Concessionaires Exhibit 3-1. Typical sponsor and study team roles (assuming an airport is the sponsor).

16 Airport Passenger-Related Processing Rates Guidebook Research and Statistical Expert A person(s) with expertise in research methodology and quantitative/statistical analysis should be consulted to develop, or provide comments and recommendations about, the overall methodology, the sampling plan, and so forth. Most of this person’s input would occur at the project’s initiation. A distinction is sometimes drawn in the consulting literature among differ- ent approaches to consulting. One such approach, generally referred to as process consultation might be of particular appeal.1 When acting in this role, the consultant not only provides tech- nical expertise related to the specific project, but also works with the client to develop expertise. This arrangement has the goal of, over time, reducing the reliance on the consultant. Survey Assistant The survey assistant has primary responsibility for assisting the survey project manager and secondarily to assist others on the project team throughout the duration of the study. Typically, this staff person will be at a junior level. The degree of assistance this person can provide is based on his/her level of education and current skill sets. Data Analyst The data analyst should not only be well-versed in technical analysis, but should also have a strong familiarity with the airport terminal environment. This person could be a terminal or air- port planner or aviation architect. The analyst is often largely responsible for documenting results, and responsibilities might extend to presenting findings to the client. Administrative Support Data collection efforts are inherently complex and, as such, often require a significant level of coordination and administration. The staff person serving this function would be responsible for such things as making travel plans, scheduling visits to the airport’s security office, buying supplies, shipping and receiving materials, scheduling meetings, preparing invoices and con- tracts, and editing/proofing the report. Data Collection Staff For small studies (e.g., small airports where only a few functional elements are being observed for a limited time period), airport/airline or consultant staffing may be used. For larger studies, typically examining multiple functional elements of a medium or large airport over a multi-day period, a market-research firm is frequently employed. The data collection staff reports directly to the survey manager. 3.2 Is the Study Needed? While the need for data collection is often justifiable, the benefit of validating the need, and avoiding what might be a costly, and possibly unjustified, effort well exceeds the relatively minor cost of pausing to consider a few basic questions (see Appendix C for more information). Exhibit 3-2 illustrates these questions. 3.3 Research Fundamentals This section summarizes a number of fundamental issues and terms related to the research process. (Additional detail is included in Appendix C.) 1 Schein, E. H. (1999). Process Consultation Revisited: Building the Helping Relationship. NY: Addison Wesley.

Research is a dynamic process with both deductive and inductive dimensions. This differs in some ways from what some present as the “traditional” approach to research, i.e., that theory drives hypothesis testing. Sometimes it does, but sometimes it doesn’t work this way. 3.3.1 Theory, Hypotheses, and Evidence The word “theory” often implies a formal set of laws, propositions, variables, and the like, whose relationships are clearly defined. A related implication is that theory may not be particu- larly germane to the everyday world of work. This view of theory is not incorrect, but neither is it complete. While theory can be abstract and complex in its detail, it does not necessarily have to be abstract, complex, or formal. It can be thought of more broadly and simply as an explanation of “how the world works.” For exam- ple, an organization might develop a mission or a value statement (or both); engrave the words in a medium intended to last millennia; and prominently display the statement in the workplace with the intent of communicating to all its perspective clients on issues pertinent to its view. In Defining the Research: Purpose, Focus, and Potential Uses 17 Question Things to Consider Have relevant data been collected at this airport in the past that might be used rather than collecting new data? Might you be able to get data from another airport similar in key ways to this airport? Are there data available that might help answer the research question? Might access to the data be blocked due to proprietary or security issues? Sometimes the data are perceived to be so sensitive that the “owner” of the data may not give permission to share it. Has the decision already been made, and the data are being collected to legitimize the decision? Is there anything to suggest that the study is an attempt to “prove” something true or false? What role will the results play in the decision being considered? To what extent will the decision makers be persuaded by the results? What will the decision makers accept as credible evidence? Before collecting data, make certain that the research plan will result in data that the sponsors will accept. It is better to learn beforehand, for example, that the proposed sampling plan does not meet the sponsor’s criteria for rigor. What is the cost of the potential investment that the data will help inform? What is the cost of conducting the research? Does the benefit equal or outweigh the cost? Cost should be considered not only in economic terms, but as safety, inconvenience, and so forth. Exhibit 3-2. Considerations to determine need for data collection.

2008, British Airways announced a new venture: OpenSkies. The “theory” OpenSkies used to define its clients is reflected in its advertising as shown in Exhibit 3-3. So, how does this relate to airport processing rate studies? It relates in the following two ways: 1. The published research literature may well contain formal theories relevant to what data to collect and how to collect it. For example, Appendix B includes a bibliography of recent research articles related to passenger and baggage processing in airports. It is intended to illustrate the scope and diversity of research available on a given topic. Before embarking on an investigation, review the literature to see how it might enhance the quality of the planned research. The Internet provides access to numerous sources for such scholarly documents. 2. Informally, the key decisions about how to go about collecting data are grounded in assump- tions about how things work (i.e., one’s own theory). For example, you might choose to col- lect passenger security screening data between 6:00 a.m. and 8:00 a.m. on a Monday because your experience is that this time period reflects peak checkpoint activity. While this “theory” may be correct in some circumstances, it may also be wrong in others. For example, at many vacation-oriented airports, the peak at the checkpoint occurs in the late morning due to check-out times at hotels. Another common view of research is of the stereotypical scientist, objectively testing hypothe- ses (or an “educated guess”) arising from theory. Exhibit 3-4 reflects this general approach to research. This is certainly one way in which research proceeds, but, similar to theory, it is not the only way. Before considering an “evidence first” approach, we wish to mention a variation on the tra- ditional approach displayed in Exhibit 3-4 that has been gaining dominance in recent years. In particular, this is a confidence interval (CI) approach rather than a hypothesis driven approach. In a hypothesis driven approach, the researcher’s primary interest is in testing a population parameter, and uses a sample drawn from the population. When the researcher takes a CI approach, the intent is to calculate an interval within which the population parameter is likely 18 Airport Passenger-Related Processing Rates Guidebook Exhibit 3-3. OpenSkies advertisement. Question key assumptions, even if they seem to be “common sense,” by checking with informants, look- ing at the literature, etc.

to fall. Hypotheses are stated before data collection; CIs are calculated after data are collected.2 In conducting passenger-processing rate research in airport environments, the CI approach is going to be the most appropriate in most instances. A markedly different approach to those described above is shown in Exhibit 3-5. In contrast to beginning with a theory and then collecting evidence to test the theory or estimate a popula- tion parameter within some CI, this approach begins with evidence for which one seeks poten- tial explanations, or “theories” to explain the evidence. This approach is subsumed under the broad heading of Bayesian Law, so named after the 18th Century English clergyman, Thomas Bayes, credited with developing the approach. Depending on where one begins can result in potentially dramatic conclusions (see Exhibit 3-6). This is important because limiting oneself to a particular perspective of how research should be conducted and how data ought to be gathered may impose unnecessary constraints. What is important is that the research is executed systematically and with rigor. The documented ways in which science proceeds are often idealized: portraying what is inherently a very dynamic and nonlinear process as logical and linear. 3.3.2 Research Questions and Purposes A basic issue in research is specifying the question the research will help answer. Penning a specific question also helps in determining what approach might be best used in seeking an Defining the Research: Purpose, Focus, and Potential Uses 19 Theory Drives questions & hypotheses Hypothesis: Installing n kiosks will reduce the average time of passengers waiting in line by 10% over check-in agents. Leading to a conclusion Drives data collection Followed by analysis Exhibit 3-4. Hypothesis driven approach. Evidence leads to speculation about possible explanations Which may or may not drive more data collection & analysis Theory Exhibit 3-5. Bayesian approach. 2 While these approaches are presented here as mutually exclusive, they might be integrated in practice.

answer. One classic text in research methodology5 suggests that a research question should express a relationship between two or more variables, and it should imply an empirical approach, that is, it should lend itself to being measured using data. A variable is, not surprisingly, some- thing that can vary, or assume different values. In the next section, illustrative questions are given, categorized by the purpose of research with which they are best matched. The five research purposes are presented as the following: 1. Explore, 2. Describe, 3. Test, 4. Evaluate, and 5. Predict. The distinctions among these purposes are not absolute, nor are they necessarily exclusive of one another. A research initiative might be directed at answering questions with multiple pur- poses. Indeed, this is but one of many ways of classifying research. In addition, the reader whose practice lies primarily in the arena of modeling and simulation might note their absence from this list. Although modeling and simulation applications require input data, for example, to gen- erate distributions and parameters for use as stochastic varieties in modeling, the techniques used to collect data are largely independent of specific applications (such as simulation and model- ing). Those issues unique to modeling are beyond the scope of this guidebook. Explore (Exploratory Research) Exploratory research is sometimes defined as “what to do when you don’t know what you don’t know.” Its aim is discovery and to develop an understanding of relevant variables and their interactions in a real (field) environment. Exploratory research, as such, is appropriate when the 20 Airport Passenger-Related Processing Rates Guidebook If your intent is to… And take action based on… Use… Example Test a hypothesis regarding a population parameter Whether you reject or fail to reject the null hypothesis Hypothesis testing approach The proportion of coach passengers checking in more than 60 min prior to scheduled departure is 80% H A : p > .80 3 H 0 : p .804 Estimate a population parameter The confidence interval selected CI approach Plus or minus 5%, what is the average time coach passengers check in prior to scheduled departure? Determine the likelihood of an event given some evidence The calculated probability Bayesian approach What is the probability that a passenger’s carry on- luggage will be subject to secondary security screening given that the passenger is boarding an international flight? Exhibit 3-6. Research approaches. 3 This is the research, or Alternative, hypothesis. It reads: The proportion is greater than 80%. 4 This is the null hypothesis. It is what is tested, and reads: The proportion is less than or equal to 80%. 5 Kerlinger F. & Lee, H. (2000). Foundations of Behavioral Research, 4th ed. NY: Harcourt Brace.

problem is not well defined. For example, passenger complaints about signs within a facility might prompt the following exploratory question: • “Where should signage be located to minimize passenger confusion?” As another example, if a new security checkpoint configuration is proposed, it may be too novel to rely on variables used in other studies. The question, therefore, might then be the following: • “How does a given alternative security checkpoint configuration affect capacity?” This type of research is often qualitative rather than quantitative. That is, it employs verbal descriptors of observations, rather than counts of those observations (see Appendix C for more information). Describe (Descriptive Research) Descriptive research, as the name implies, is intended to describe phenomena. While descrip- tive research might involve collecting qualitative data by asking open-ended questions in an interview, it typically employs quantitative methods resulting in reporting frequencies, calculat- ing averages, and the like. The following two questions illustrate the nature of descriptive research. Each implies that the relevant variables have been identified as well as the conditions under which the data should be collected. • “What is the average number of passengers departing on international flights on weekday evenings in July at a given airport?” • “How many men use a given restroom at a particular location at a given time?” Test (Experimental and Quasi-experimental Research and Modeling) Often, the intent of the research is not simply to describe something, but to test the impact of some intervention. In an airport environment, such research might be initiated to evaluate the relative effectiveness of a security screening technology in accurately detecting contraband. It is similar in approach to research conducted to assess the relative effectiveness of an experimental drug in comparison to a control (placebo) or another drug. Variables are often manipulated and controlled. This research lies largely outside the scope of this guidebook and, as such, will not receive much attention. Examples of questions that might be asked in this type of research include the following: • “What is the impact of posting airline personnel near check-in waiting lines on the average passenger waiting time?” In addition to the classic “experiment,” simulation modeling might be used, employing rep- resentative data to help answer questions such as the following: • “What would be the impact on processing time of a new security measure being considered?” • “How many agents are needed to keep passenger waiting time below an average of 10 min?” Evaluate (Evaluative Research) Sometimes, the intent of the research is to assess performance against some standard or stated requirement. Basically, evaluation research is concerned with seeing how well something is work- ing, with an eye toward improving performance, as illustrated by the following two questions: • “Is the performance of a given piece of equipment in the field consistent with manufacturer’s specifications?” • “On average, what proportion of passengers waits in a security checkpoint line longer than the 10-minute maximum threshold specified by an airline?” Defining the Research: Purpose, Focus, and Potential Uses 21

Predict Finally, research might be initiated to attempt to predict or anticipate potential emerging pat- terns before they occur. This is related to environmental scanning, insofar as it represents a delib- erate attempt to monitor potential trends and their impact. For example, in the early 1970s, one might have posed the following question: • “What would be the impact of an increase in the number of women in the workforce on air- port design?” There are numerous documented approaches to answering questions such as these. While well beyond the scope of this guidebook, here is one as illustrative: scenario planning. This method involves convening persons with relevant expertise to identify those areas that might most impact the industry (e.g., regulation, fuel costs, demographic changes), and then to systemati- cally consider what the best, worst, and might likely scenarios might be. The principal value of such an approach is that it facilitates deliberate consideration of future trends, and in so doing, presumably leaves people better prepared. When the goal of the research is to predict, data from multiple sources might be sought. The scenario planning example relies, to an extent, on the judgments of experts. Probabilities can also be drawn from historical data to help identify patterns and trends. Exhibit 3-7 is a summary of the key characteristics of each research type. 3.4 Developing the Research Plan Large research studies, particularly when funding is being requested, often require the researchers to adhere to a specific set of technical requirements. The Research Team is aware that the ad hoc and short timeline of many airport-planning research efforts makes developing a “for- mal” research plan impracticable. Nonetheless, even though you might not have the “luxury” of 22 Airport Passenger-Related Processing Rates Guidebook Research Purpose Characteristics Explore Primary purpose: to better define or understand a situation. Data will help answer the research question. The benefit of conducting the research justifies the cost. Qualitative data are recorded, using observation. Describe Primary purpose: to provide descriptive information about something. Test Primary purpose: to assess the impact of a proposed change in procedure or policy. Evaluate Primary purpose: to assess performance against requirements. Predict Primary purpose: to consider possible future circumstances with the purpose of being better prepared for emerging trends. Exhibit 3-7. Summary of research types.

developing such a plan, there are benefits to considering the issues described in this section, as well as documenting basic information. The following are the three major elements the Research Team believes worth documenting, regardless of the size of the research endeavor.6 1. Goals or aims. 2. Background and significance. 3. Research design and methods. Each is described in the sections that follow. 3.4.1 Goals or Aims Specify the question the research is intended to help answer or the specific purpose of the research. The experience of having to translate an intended purpose into words can help clarify your intent. In addition, a written statement can serve as a way of ensuring that your understand- ing of the purpose of the research is consistent with that of the sponsor and other stakeholders. Two examples follow: Statement of Purpose—Example 1 The purpose of this study is to aid decision makers in determining if extending the dwell time of the airport’s automated guideway transit system (AGTS) vehicles from 30 sec to 35 sec at the Concourse C station might improve overall system capacity by providing more boarding time for passengers. Statement of Purpose—Example 2 The goal of this study is to provide airport management with recent data showing the percent- age of arriving flights whose first checked bag reaches the claim device within the airport’s goal of 15 min. 3.4.2 Background and Significance Document what is already known, and specify how the proposed research initiative will add to this knowledge. Consider a “devil’s advocate” perspective by asking what the consequences of not doing the research might be. 3.4.3 Research Design and Methods In this section, describe how you will go about collecting and analyzing data. Additional infor- mation about these issues, including sampling strategies and sample size, is presented in Chapter 5 and in Appendix C. The research plan does not need be lengthy. It should, however, capture key information that, were it not documented and those familiar with the research were not available, would be diffi- cult to ascertain. Defining the Research: Purpose, Focus, and Potential Uses 23 6 This section is partly based on guidelines published by the Agency for Healthcare Research and Quality, Department of Health and Human Services. http://www.ahrq.gov/fund/esstplan.htm.

TRB’s Airport Cooperative Research Program (ACRP) Report 23: Airport Passenger-Related Processing Rates Guidebook provides guidance on how to collect accurate passenger-related processing data for evaluating facility requirements to promote efficient and cost-effective airport terminal design.

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Research: Meaning and Purpose

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The objective of the chapter is to provide the conceptual framework of the research and research process and draw the importance of research in social sciences. Various books and research papers were reviewed to write the chapter. The chapter defines ‘research’ as a deliberate and systematic scientific investigation into a phenomenon to explore, analyse, and predict about the issues or circumstances, and characterizes ‘research’ as a systematic and scientific mode of inquiry, a way to testify the existing knowledge and theories, and a well-designed process to answer questions in a reliable and unbiased way. This chapter, however, categorizes research into eight types under four headings, explains six steps to carry out a research work scientifically, and finally sketches the importance of research in social sciences.

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Home » Scientific Research – Types, Purpose and Guide

Scientific Research – Types, Purpose and Guide

Table of Contents

Scientific Research

Definition:

Scientific research is the systematic and empirical investigation of phenomena, theories, or hypotheses, using various methods and techniques in order to acquire new knowledge or to validate existing knowledge.

It involves the collection, analysis, interpretation, and presentation of data, as well as the formulation and testing of hypotheses. Scientific research can be conducted in various fields, such as natural sciences, social sciences, and engineering, and may involve experiments, observations, surveys, or other forms of data collection. The goal of scientific research is to advance knowledge, improve understanding, and contribute to the development of solutions to practical problems.

Types of Scientific Research

There are different types of scientific research, which can be classified based on their purpose, method, and application. In this response, we will discuss the four main types of scientific research.

Descriptive Research

Descriptive research aims to describe or document a particular phenomenon or situation, without altering it in any way. This type of research is usually done through observation, surveys, or case studies. Descriptive research is useful in generating ideas, understanding complex phenomena, and providing a foundation for future research. However, it does not provide explanations or causal relationships between variables.

Exploratory Research

Exploratory research aims to explore a new area of inquiry or develop initial ideas for future research. This type of research is usually conducted through observation, interviews, or focus groups. Exploratory research is useful in generating hypotheses, identifying research questions, and determining the feasibility of a larger study. However, it does not provide conclusive evidence or establish cause-and-effect relationships.

Experimental Research

Experimental research aims to test cause-and-effect relationships between variables by manipulating one variable and observing the effects on another variable. This type of research involves the use of an experimental group, which receives a treatment, and a control group, which does not receive the treatment. Experimental research is useful in establishing causal relationships, replicating results, and controlling extraneous variables. However, it may not be feasible or ethical to manipulate certain variables in some contexts.

Correlational Research

Correlational research aims to examine the relationship between two or more variables without manipulating them. This type of research involves the use of statistical techniques to determine the strength and direction of the relationship between variables. Correlational research is useful in identifying patterns, predicting outcomes, and testing theories. However, it does not establish causation or control for confounding variables.

Scientific Research Methods

Scientific research methods are used in scientific research to investigate phenomena, acquire knowledge, and answer questions using empirical evidence. Here are some commonly used scientific research methods:

Observational Studies

This method involves observing and recording phenomena as they occur in their natural setting. It can be done through direct observation or by using tools such as cameras, microscopes, or sensors.

Experimental Studies

This method involves manipulating one or more variables to determine the effect on the outcome. This type of study is often used to establish cause-and-effect relationships.

Survey Research

This method involves collecting data from a large number of people by asking them a set of standardized questions. Surveys can be conducted in person, over the phone, or online.

Case Studies

This method involves in-depth analysis of a single individual, group, or organization. Case studies are often used to gain insights into complex or unusual phenomena.

Meta-analysis

This method involves combining data from multiple studies to arrive at a more reliable conclusion. This technique can be used to identify patterns and trends across a large number of studies.

Qualitative Research

This method involves collecting and analyzing non-numerical data, such as interviews, focus groups, or observations. This type of research is often used to explore complex phenomena and to gain an understanding of people’s experiences and perspectives.

Quantitative Research

This method involves collecting and analyzing numerical data using statistical techniques. This type of research is often used to test hypotheses and to establish cause-and-effect relationships.

Longitudinal Studies

This method involves following a group of individuals over a period of time to observe changes and to identify patterns and trends. This type of study can be used to investigate the long-term effects of a particular intervention or exposure.

Data Analysis Methods

There are many different data analysis methods used in scientific research, and the choice of method depends on the type of data being collected and the research question. Here are some commonly used data analysis methods:

• Descriptive statistics: This involves using summary statistics such as mean, median, mode, standard deviation, and range to describe the basic features of the data.
• Inferential statistics: This involves using statistical tests to make inferences about a population based on a sample of data. Examples of inferential statistics include t-tests, ANOVA, and regression analysis.
• Qualitative analysis: This involves analyzing non-numerical data such as interviews, focus groups, and observations. Qualitative analysis may involve identifying themes, patterns, or categories in the data.
• Content analysis: This involves analyzing the content of written or visual materials such as articles, speeches, or images. Content analysis may involve identifying themes, patterns, or categories in the content.
• Data mining: This involves using automated methods to analyze large datasets to identify patterns, trends, or relationships in the data.
• Machine learning: This involves using algorithms to analyze data and make predictions or classifications based on the patterns identified in the data.

Application of Scientific Research

Scientific research has numerous applications in many fields, including:

• Medicine and healthcare: Scientific research is used to develop new drugs, medical treatments, and vaccines. It is also used to understand the causes and risk factors of diseases, as well as to develop new diagnostic tools and medical devices.
• Agriculture : Scientific research is used to develop new crop varieties, to improve crop yields, and to develop more sustainable farming practices.
• Technology and engineering : Scientific research is used to develop new technologies and engineering solutions, such as renewable energy systems, new materials, and advanced manufacturing techniques.
• Environmental science : Scientific research is used to understand the impacts of human activity on the environment and to develop solutions for mitigating those impacts. It is also used to monitor and manage natural resources, such as water and air quality.
• Education : Scientific research is used to develop new teaching methods and educational materials, as well as to understand how people learn and develop.
• Business and economics: Scientific research is used to understand consumer behavior, to develop new products and services, and to analyze economic trends and policies.
• Social sciences : Scientific research is used to understand human behavior, attitudes, and social dynamics. It is also used to develop interventions to improve social welfare and to inform public policy.

How to Conduct Scientific Research

Conducting scientific research involves several steps, including:

• Identify a research question: Start by identifying a question or problem that you want to investigate. This question should be clear, specific, and relevant to your field of study.
• Conduct a literature review: Before starting your research, conduct a thorough review of existing research in your field. This will help you identify gaps in knowledge and develop hypotheses or research questions.
• Develop a research plan: Once you have a research question, develop a plan for how you will collect and analyze data to answer that question. This plan should include a detailed methodology, a timeline, and a budget.
• Collect data: Depending on your research question and methodology, you may collect data through surveys, experiments, observations, or other methods.
• Analyze data: Once you have collected your data, analyze it using appropriate statistical or qualitative methods. This will help you draw conclusions about your research question.
• Interpret results: Based on your analysis, interpret your results and draw conclusions about your research question. Discuss any limitations or implications of your findings.
• Communicate results: Finally, communicate your findings to others in your field through presentations, publications, or other means.

Purpose of Scientific Research

The purpose of scientific research is to systematically investigate phenomena, acquire new knowledge, and advance our understanding of the world around us. Scientific research has several key goals, including:

• Exploring the unknown: Scientific research is often driven by curiosity and the desire to explore uncharted territory. Scientists investigate phenomena that are not well understood, in order to discover new insights and develop new theories.
• Testing hypotheses: Scientific research involves developing hypotheses or research questions, and then testing them through observation and experimentation. This allows scientists to evaluate the validity of their ideas and refine their understanding of the phenomena they are studying.
• Solving problems: Scientific research is often motivated by the desire to solve practical problems or address real-world challenges. For example, researchers may investigate the causes of a disease in order to develop new treatments, or explore ways to make renewable energy more affordable and accessible.
• Advancing knowledge: Scientific research is a collective effort to advance our understanding of the world around us. By building on existing knowledge and developing new insights, scientists contribute to a growing body of knowledge that can be used to inform decision-making, solve problems, and improve our lives.

Examples of Scientific Research

Here are some examples of scientific research that are currently ongoing or have recently been completed:

• Clinical trials for new treatments: Scientific research in the medical field often involves clinical trials to test new treatments for diseases and conditions. For example, clinical trials may be conducted to evaluate the safety and efficacy of new drugs or medical devices.
• Genomics research: Scientists are conducting research to better understand the human genome and its role in health and disease. This includes research on genetic mutations that can cause diseases such as cancer, as well as the development of personalized medicine based on an individual’s genetic makeup.
• Climate change: Scientific research is being conducted to understand the causes and impacts of climate change, as well as to develop solutions for mitigating its effects. This includes research on renewable energy technologies, carbon capture and storage, and sustainable land use practices.
• Neuroscience : Scientists are conducting research to understand the workings of the brain and the nervous system, with the goal of developing new treatments for neurological disorders such as Alzheimer’s disease and Parkinson’s disease.
• Artificial intelligence: Researchers are working to develop new algorithms and technologies to improve the capabilities of artificial intelligence systems. This includes research on machine learning, computer vision, and natural language processing.
• Space exploration: Scientific research is being conducted to explore the cosmos and learn more about the origins of the universe. This includes research on exoplanets, black holes, and the search for extraterrestrial life.

When to use Scientific Research

Some specific situations where scientific research may be particularly useful include:

• Solving problems: Scientific research can be used to investigate practical problems or address real-world challenges. For example, scientists may investigate the causes of a disease in order to develop new treatments, or explore ways to make renewable energy more affordable and accessible.
• Decision-making: Scientific research can provide evidence-based information to inform decision-making. For example, policymakers may use scientific research to evaluate the effectiveness of different policy options or to make decisions about public health and safety.
• Innovation : Scientific research can be used to develop new technologies, products, and processes. For example, research on materials science can lead to the development of new materials with unique properties that can be used in a range of applications.
• Knowledge creation : Scientific research is an important way of generating new knowledge and advancing our understanding of the world around us. This can lead to new theories, insights, and discoveries that can benefit society.

Advantages of Scientific Research

There are many advantages of scientific research, including:

• Improved understanding : Scientific research allows us to gain a deeper understanding of the world around us, from the smallest subatomic particles to the largest celestial bodies.
• Evidence-based decision making: Scientific research provides evidence-based information that can inform decision-making in many fields, from public policy to medicine.
• Technological advancements: Scientific research drives technological advancements in fields such as medicine, engineering, and materials science. These advancements can improve quality of life, increase efficiency, and reduce costs.
• New discoveries: Scientific research can lead to new discoveries and breakthroughs that can advance our knowledge in many fields. These discoveries can lead to new theories, technologies, and products.
• Economic benefits : Scientific research can stimulate economic growth by creating new industries and jobs, and by generating new technologies and products.
• Improved health outcomes: Scientific research can lead to the development of new medical treatments and technologies that can improve health outcomes and quality of life for people around the world.
• Increased innovation: Scientific research encourages innovation by promoting collaboration, creativity, and curiosity. This can lead to new and unexpected discoveries that can benefit society.

Limitations of Scientific Research

Scientific research has some limitations that researchers should be aware of. These limitations can include:

• Research design limitations : The design of a research study can impact the reliability and validity of the results. Poorly designed studies can lead to inaccurate or inconclusive results. Researchers must carefully consider the study design to ensure that it is appropriate for the research question and the population being studied.
• Sample size limitations: The size of the sample being studied can impact the generalizability of the results. Small sample sizes may not be representative of the larger population, and may lead to incorrect conclusions.
• Time and resource limitations: Scientific research can be costly and time-consuming. Researchers may not have the resources necessary to conduct a large-scale study, or may not have sufficient time to complete a study with appropriate controls and analysis.
• Ethical limitations : Certain types of research may raise ethical concerns, such as studies involving human or animal subjects. Ethical concerns may limit the scope of the research that can be conducted, or require additional protocols and procedures to ensure the safety and well-being of participants.
• Limitations of technology: Technology may limit the types of research that can be conducted, or the accuracy of the data collected. For example, certain types of research may require advanced technology that is not yet available, or may be limited by the accuracy of current measurement tools.
• Limitations of existing knowledge: Existing knowledge may limit the types of research that can be conducted. For example, if there is limited knowledge in a particular field, it may be difficult to design a study that can provide meaningful results.

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Home Market Research

What is Research: Definition, Methods, Types & Examples

The search for knowledge is closely linked to the object of study; that is, to the reconstruction of the facts that will provide an explanation to an observed event and that at first sight can be considered as a problem. It is very human to seek answers and satisfy our curiosity. Let’s talk about research.

Content Index

What is Research?

What are the characteristics of research.

• Comparative analysis chart

Qualitative methods

Quantitative methods, 8 tips for conducting accurate research.

Research is the careful consideration of study regarding a particular concern or research problem using scientific methods. According to the American sociologist Earl Robert Babbie, “research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It involves inductive and deductive methods.”

Inductive methods analyze an observed event, while deductive methods verify the observed event. Inductive approaches are associated with qualitative research , and deductive methods are more commonly associated with quantitative analysis .

Research is conducted with a purpose to:

• Identify potential and new customers
• Understand existing customers
• Set pragmatic goals
• Develop productive market strategies
• Address business challenges
• Put together a business expansion plan
• Identify new business opportunities
• Good research follows a systematic approach to capture accurate data. Researchers need to practice ethics and a code of conduct while making observations or drawing conclusions.
• The analysis is based on logical reasoning and involves both inductive and deductive methods.
• Real-time data and knowledge is derived from actual observations in natural settings.
• There is an in-depth analysis of all data collected so that there are no anomalies associated with it.
• It creates a path for generating new questions. Existing data helps create more research opportunities.
• It is analytical and uses all the available data so that there is no ambiguity in inference.
• Accuracy is one of the most critical aspects of research. The information must be accurate and correct. For example, laboratories provide a controlled environment to collect data. Accuracy is measured in the instruments used, the calibrations of instruments or tools, and the experiment’s final result.

What is the purpose of research?

There are three main purposes:

• Exploratory: As the name suggests, researchers conduct exploratory studies to explore a group of questions. The answers and analytics may not offer a conclusion to the perceived problem. It is undertaken to handle new problem areas that haven’t been explored before. This exploratory data analysis process lays the foundation for more conclusive data collection and analysis.

LEARN ABOUT: Descriptive Analysis

• Descriptive: It focuses on expanding knowledge on current issues through a process of data collection. Descriptive research describe the behavior of a sample population. Only one variable is required to conduct the study. The three primary purposes of descriptive studies are describing, explaining, and validating the findings. For example, a study conducted to know if top-level management leaders in the 21st century possess the moral right to receive a considerable sum of money from the company profit.

LEARN ABOUT: Best Data Collection Tools

• Explanatory: Causal research or explanatory research is conducted to understand the impact of specific changes in existing standard procedures. Running experiments is the most popular form. For example, a study that is conducted to understand the effect of rebranding on customer loyalty.

Here is a comparative analysis chart for a better understanding:

It begins by asking the right questions and choosing an appropriate method to investigate the problem. After collecting answers to your questions, you can analyze the findings or observations to draw reasonable conclusions.

When it comes to customers and market studies, the more thorough your questions, the better the analysis. You get essential insights into brand perception and product needs by thoroughly collecting customer data through surveys and questionnaires . You can use this data to make smart decisions about your marketing strategies to position your business effectively.

To make sense of your study and get insights faster, it helps to use a research repository as a single source of truth in your organization and manage your research data in one centralized data repository .

Types of research methods and Examples

Research methods are broadly classified as Qualitative and Quantitative .

Both methods have distinctive properties and data collection methods .

Qualitative research is a method that collects data using conversational methods, usually open-ended questions . The responses collected are essentially non-numerical. This method helps a researcher understand what participants think and why they think in a particular way.

Types of qualitative methods include:

• One-to-one Interview
• Focus Groups
• Ethnographic studies
• Text Analysis

Quantitative methods deal with numbers and measurable forms . It uses a systematic way of investigating events or data. It answers questions to justify relationships with measurable variables to either explain, predict, or control a phenomenon.

Types of quantitative methods include:

• Survey research
• Descriptive research
• Correlational research

LEARN MORE: Descriptive Research vs Correlational Research

Remember, it is only valuable and useful when it is valid, accurate, and reliable. Incorrect results can lead to customer churn and a decrease in sales.

It is essential to ensure that your data is:

• Valid – founded, logical, rigorous, and impartial.
• Accurate – free of errors and including required details.
• Reliable – other people who investigate in the same way can produce similar results.
• Timely – current and collected within an appropriate time frame.
• Complete – includes all the data you need to support your business decisions.

Gather insights

• Identify the main trends and issues, opportunities, and problems you observe. Write a sentence describing each one.
• Keep track of the frequency with which each of the main findings appears.
• Make a list of your findings from the most common to the least common.
• Evaluate a list of the strengths, weaknesses, opportunities, and threats identified in a SWOT analysis .
• Prepare conclusions and recommendations about your study.
• Act on your strategies
• Look for gaps in the information, and consider doing additional inquiry if necessary
• Plan to review the results and consider efficient methods to analyze and interpret results.

Review your goals before making any conclusions about your study. Remember how the process you have completed and the data you have gathered help answer your questions. Ask yourself if what your analysis revealed facilitates the identification of your conclusions and recommendations.

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Purpose of Research

The purpose of research can be a complicated issue and varies across different scientific fields and disciplines. At the most basic level, science can be split, loosely, into two types, 'pure research' and 'applied research'.

This article is a part of the guide:

• Definition of Research
• Research Basics
• What is Research?
• Steps of the Scientific Method
• What is the Scientific Method?

Browse Full Outline

• 1 Research Basics
• 2.1 What is Research?
• 2.2 What is the Scientific Method?
• 2.3 Empirical Research
• 3.1 Definition of Research
• 3.2 Definition of the Scientific Method
• 3.3 Definition of Science
• 4 Steps of the Scientific Method
• 5 Scientific Elements
• 6 Aims of Research
• 7 Purpose of Research
• 8 Science Misconceptions

Both of these types follow the same structures and protocols for propagating and testing hypotheses and predictions, but vary slightly in their ultimate purpose.

An excellent example for illustrating the difference is by using pure and applied mathematics. Pure maths is concerned with understanding underlying abstract principles and describing them with elegant theories. Applied maths, by contrast, uses these equations to explain real life phenomena, such as mechanics, ecology and gravity.

Pure Scientific Research

Some science, often referred to as 'pure science', is about explaining the world around us and trying to understand how the universe operates. It is about finding out what is already there without any greater purpose of research than the explanation itself. It is a direct descendent of philosophy, where philosophers and scientists try to understand the underlying principles of existence.

Whilst offering no direct benefits, pure research often has indirect benefits, which can contribute greatly to the advancement of humanity.

For example, pure research into the structure of the atom has led to x-rays, nuclear power and silicon chips.

Applied Scientific Research

Applied scientists might look for answers to specific questions that help humanity, for example medical research or environmental studies. Such research generally takes a specific question and tries to find a definitive and comprehensive answer.

The purpose of research is about testing theories, often generated by pure science, and applying them to real situations, addressing more than just abstract principles.

Applied scientific research can be about finding out the answer to a specific problem, such as 'Is global warming avoidable?' or 'Does a new type of medicine really help the patients?'

Generating Testable Data

However, they all involve generating a theory to explain why something is happening and using the full battery of scientific tools and methods to test it rigorously.

This process opens up new areas for further study and a continued refinement of the hypotheses.

Observation is not accurate enough, with statistically testable and analyzable data the only results accepted across all scientific disciplines. The exact nature of the experimental process may vary, but they all adhere to the same basic principles.

Scientists can be opinionated, like anybody else, and often will adhere to their own theories, even if the evidence shows otherwise. Research is a tool by which they can test their own, and each others' theories, by using this antagonism to find an answer and advance knowledge.

The purpose of research is really an ongoing process of correcting and refining hypotheses , which should lead to the acceptance of certain scientific truths .

Whilst no scientific proof can be accepted as ultimate fact, rigorous testing ensures that proofs can become presumptions. Certain basic presumptions are made before embarking on any research project, and build upon this gradual accumulation of knowledge.

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Martyn Shuttleworth (Aug 2, 2008). Purpose of Research. Retrieved May 18, 2024 from Explorable.com: https://explorable.com/purpose-of-research

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11.1 The Purpose of Research Writing

Learning objectives.

• Identify reasons to research writing projects.
• Outline the steps of the research writing process.

Why was the Great Wall of China built? What have scientists learned about the possibility of life on Mars? What roles did women play in the American Revolution? How does the human brain create, store, and retrieve memories? Who invented the game of football, and how has it changed over the years?

You may know the answers to these questions off the top of your head. If you are like most people, however, you find answers to tough questions like these by searching the Internet, visiting the library, or asking others for information. To put it simply, you perform research.

Whether you are a scientist, an artist, a paralegal, or a parent, you probably perform research in your everyday life. When your boss, your instructor, or a family member asks you a question that you do not know the answer to, you locate relevant information, analyze your findings, and share your results. Locating, analyzing, and sharing information are key steps in the research process, and in this chapter, you will learn more about each step. By developing your research writing skills, you will prepare yourself to answer any question no matter how challenging.

Reasons for Research

When you perform research, you are essentially trying to solve a mystery—you want to know how something works or why something happened. In other words, you want to answer a question that you (and other people) have about the world. This is one of the most basic reasons for performing research.

But the research process does not end when you have solved your mystery. Imagine what would happen if a detective collected enough evidence to solve a criminal case, but she never shared her solution with the authorities. Presenting what you have learned from research can be just as important as performing the research. Research results can be presented in a variety of ways, but one of the most popular—and effective—presentation forms is the research paper . A research paper presents an original thesis, or purpose statement, about a topic and develops that thesis with information gathered from a variety of sources.

If you are curious about the possibility of life on Mars, for example, you might choose to research the topic. What will you do, though, when your research is complete? You will need a way to put your thoughts together in a logical, coherent manner. You may want to use the facts you have learned to create a narrative or to support an argument. And you may want to show the results of your research to your friends, your teachers, or even the editors of magazines and journals. Writing a research paper is an ideal way to organize thoughts, craft narratives or make arguments based on research, and share your newfound knowledge with the world.

Write a paragraph about a time when you used research in your everyday life. Did you look for the cheapest way to travel from Houston to Denver? Did you search for a way to remove gum from the bottom of your shoe? In your paragraph, explain what you wanted to research, how you performed the research, and what you learned as a result.

Research Writing and the Academic Paper

No matter what field of study you are interested in, you will most likely be asked to write a research paper during your academic career. For example, a student in an art history course might write a research paper about an artist’s work. Similarly, a student in a psychology course might write a research paper about current findings in childhood development.

Having to write a research paper may feel intimidating at first. After all, researching and writing a long paper requires a lot of time, effort, and organization. However, writing a research paper can also be a great opportunity to explore a topic that is particularly interesting to you. The research process allows you to gain expertise on a topic of your choice, and the writing process helps you remember what you have learned and understand it on a deeper level.

Research Writing at Work

Knowing how to write a good research paper is a valuable skill that will serve you well throughout your career. Whether you are developing a new product, studying the best way to perform a procedure, or learning about challenges and opportunities in your field of employment, you will use research techniques to guide your exploration. You may even need to create a written report of your findings. And because effective communication is essential to any company, employers seek to hire people who can write clearly and professionally.

Writing at Work

Take a few minutes to think about each of the following careers. How might each of these professionals use researching and research writing skills on the job?

• Medical laboratory technician
• Small business owner
• Information technology professional
• Freelance magazine writer

A medical laboratory technician or information technology professional might do research to learn about the latest technological developments in either of these fields. A small business owner might conduct research to learn about the latest trends in his or her industry. A freelance magazine writer may need to research a given topic to write an informed, up-to-date article.

Think about the job of your dreams. How might you use research writing skills to perform that job? Create a list of ways in which strong researching, organizing, writing, and critical thinking skills could help you succeed at your dream job. How might these skills help you obtain that job?

Steps of the Research Writing Process

How does a research paper grow from a folder of brainstormed notes to a polished final draft? No two projects are identical, but most projects follow a series of six basic steps.

These are the steps in the research writing process:

• Choose a topic.
• Plan and schedule time to research and write.
• Conduct research.
• Organize research and ideas.
• Draft your paper.
• Revise and edit your paper.

Each of these steps will be discussed in more detail later in this chapter. For now, though, we will take a brief look at what each step involves.

Step 1: Choosing a Topic

As you may recall from Chapter 8 “The Writing Process: How Do I Begin?” , to narrow the focus of your topic, you may try freewriting exercises, such as brainstorming. You may also need to ask a specific research question —a broad, open-ended question that will guide your research—as well as propose a possible answer, or a working thesis . You may use your research question and your working thesis to create a research proposal . In a research proposal, you present your main research question, any related subquestions you plan to explore, and your working thesis.

Step 2: Planning and Scheduling

Before you start researching your topic, take time to plan your researching and writing schedule. Research projects can take days, weeks, or even months to complete. Creating a schedule is a good way to ensure that you do not end up being overwhelmed by all the work you have to do as the deadline approaches.

During this step of the process, it is also a good idea to plan the resources and organizational tools you will use to keep yourself on track throughout the project. Flowcharts, calendars, and checklists can all help you stick to your schedule. See Chapter 11 “Writing from Research: What Will I Learn?” , Section 11.2 “Steps in Developing a Research Proposal” for an example of a research schedule.

Step 3: Conducting Research

When going about your research, you will likely use a variety of sources—anything from books and periodicals to video presentations and in-person interviews.

Your sources will include both primary sources and secondary sources . Primary sources provide firsthand information or raw data. For example, surveys, in-person interviews, and historical documents are primary sources. Secondary sources, such as biographies, literary reviews, or magazine articles, include some analysis or interpretation of the information presented. As you conduct research, you will take detailed, careful notes about your discoveries. You will also evaluate the reliability of each source you find.

Step 4: Organizing Research and the Writer’s Ideas

When your research is complete, you will organize your findings and decide which sources to cite in your paper. You will also have an opportunity to evaluate the evidence you have collected and determine whether it supports your thesis, or the focus of your paper. You may decide to adjust your thesis or conduct additional research to ensure that your thesis is well supported.

Remember, your working thesis is not set in stone. You can and should change your working thesis throughout the research writing process if the evidence you find does not support your original thesis. Never try to force evidence to fit your argument. For example, your working thesis is “Mars cannot support life-forms.” Yet, a week into researching your topic, you find an article in the New York Times detailing new findings of bacteria under the Martian surface. Instead of trying to argue that bacteria are not life forms, you might instead alter your thesis to “Mars cannot support complex life-forms.”

Step 5: Drafting Your Paper

Now you are ready to combine your research findings with your critical analysis of the results in a rough draft. You will incorporate source materials into your paper and discuss each source thoughtfully in relation to your thesis or purpose statement.

When you cite your reference sources, it is important to pay close attention to standard conventions for citing sources in order to avoid plagiarism , or the practice of using someone else’s words without acknowledging the source. Later in this chapter, you will learn how to incorporate sources in your paper and avoid some of the most common pitfalls of attributing information.

Step 6: Revising and Editing Your Paper

In the final step of the research writing process, you will revise and polish your paper. You might reorganize your paper’s structure or revise for unity and cohesion, ensuring that each element in your paper flows into the next logically and naturally. You will also make sure that your paper uses an appropriate and consistent tone.

Once you feel confident in the strength of your writing, you will edit your paper for proper spelling, grammar, punctuation, mechanics, and formatting. When you complete this final step, you will have transformed a simple idea or question into a thoroughly researched and well-written paper you can be proud of!

Review the steps of the research writing process. Then answer the questions on your own sheet of paper.

• In which steps of the research writing process are you allowed to change your thesis?
• In step 2, which types of information should you include in your project schedule?
• What might happen if you eliminated step 4 from the research writing process?

Key Takeaways

• People undertake research projects throughout their academic and professional careers in order to answer specific questions, share their findings with others, increase their understanding of challenging topics, and strengthen their researching, writing, and analytical skills.
• The research writing process generally comprises six steps: choosing a topic, scheduling and planning time for research and writing, conducting research, organizing research and ideas, drafting a paper, and revising and editing the paper.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Research Aims, Objectives & Questions

The “Golden Thread” Explained Simply (+ Examples)

By: David Phair (PhD) and Alexandra Shaeffer (PhD) | June 2022

The research aims , objectives and research questions (collectively called the “golden thread”) are arguably the most important thing you need to get right when you’re crafting a research proposal , dissertation or thesis . We receive questions almost every day about this “holy trinity” of research and there’s certainly a lot of confusion out there, so we’ve crafted this post to help you navigate your way through the fog.

Overview: The Golden Thread

• What is the golden thread
• What are research aims ( examples )
• What are research objectives ( examples )
• What are research questions ( examples )
• The importance of alignment in the golden thread

What is the “golden thread”?  

The golden thread simply refers to the collective research aims , research objectives , and research questions for any given project (i.e., a dissertation, thesis, or research paper ). These three elements are bundled together because it’s extremely important that they align with each other, and that the entire research project aligns with them.

Importantly, the golden thread needs to weave its way through the entirety of any research project , from start to end. In other words, it needs to be very clearly defined right at the beginning of the project (the topic ideation and proposal stage) and it needs to inform almost every decision throughout the rest of the project. For example, your research design and methodology will be heavily influenced by the golden thread (we’ll explain this in more detail later), as well as your literature review.

The research aims, objectives and research questions (the golden thread) define the focus and scope ( the delimitations ) of your research project. In other words, they help ringfence your dissertation or thesis to a relatively narrow domain, so that you can “go deep” and really dig into a specific problem or opportunity. They also help keep you on track , as they act as a litmus test for relevance. In other words, if you’re ever unsure whether to include something in your document, simply ask yourself the question, “does this contribute toward my research aims, objectives or questions?”. If it doesn’t, chances are you can drop it.

Alright, enough of the fluffy, conceptual stuff. Let’s get down to business and look at what exactly the research aims, objectives and questions are and outline a few examples to bring these concepts to life.

Research Aims: What are they?

Simply put, the research aim(s) is a statement that reflects the broad overarching goal (s) of the research project. Research aims are fairly high-level (low resolution) as they outline the general direction of the research and what it’s trying to achieve .

Research Aims: Examples  

True to the name, research aims usually start with the wording “this research aims to…”, “this research seeks to…”, and so on. For example:

“This research aims to explore employee experiences of digital transformation in retail HR.”   “This study sets out to assess the interaction between student support and self-care on well-being in engineering graduate students”  

As you can see, these research aims provide a high-level description of what the study is about and what it seeks to achieve. They’re not hyper-specific or action-oriented, but they’re clear about what the study’s focus is and what is being investigated.

Need a helping hand?

Research Objectives: What are they?

The research objectives take the research aims and make them more practical and actionable . In other words, the research objectives showcase the steps that the researcher will take to achieve the research aims.

The research objectives need to be far more specific (higher resolution) and actionable than the research aims. In fact, it’s always a good idea to craft your research objectives using the “SMART” criteria. In other words, they should be specific, measurable, achievable, relevant and time-bound”.

Research Objectives: Examples  

Let’s look at two examples of research objectives. We’ll stick with the topic and research aims we mentioned previously.  

For the digital transformation topic:

To observe the retail HR employees throughout the digital transformation. To assess employee perceptions of digital transformation in retail HR. To identify the barriers and facilitators of digital transformation in retail HR.

And for the student wellness topic:

To determine whether student self-care predicts the well-being score of engineering graduate students. To determine whether student support predicts the well-being score of engineering students. To assess the interaction between student self-care and student support when predicting well-being in engineering graduate students.

  As you can see, these research objectives clearly align with the previously mentioned research aims and effectively translate the low-resolution aims into (comparatively) higher-resolution objectives and action points . They give the research project a clear focus and present something that resembles a research-based “to-do” list.

Research Questions: What are they?

Finally, we arrive at the all-important research questions. The research questions are, as the name suggests, the key questions that your study will seek to answer . Simply put, they are the core purpose of your dissertation, thesis, or research project. You’ll present them at the beginning of your document (either in the introduction chapter or literature review chapter) and you’ll answer them at the end of your document (typically in the discussion and conclusion chapters).  

The research questions will be the driving force throughout the research process. For example, in the literature review chapter, you’ll assess the relevance of any given resource based on whether it helps you move towards answering your research questions. Similarly, your methodology and research design will be heavily influenced by the nature of your research questions. For instance, research questions that are exploratory in nature will usually make use of a qualitative approach, whereas questions that relate to measurement or relationship testing will make use of a quantitative approach.  

Let’s look at some examples of research questions to make this more tangible.

Research Questions: Examples  

Again, we’ll stick with the research aims and research objectives we mentioned previously.  

For the digital transformation topic (which would be qualitative in nature):

How do employees perceive digital transformation in retail HR? What are the barriers and facilitators of digital transformation in retail HR?  

And for the student wellness topic (which would be quantitative in nature):

Does student self-care predict the well-being scores of engineering graduate students? Does student support predict the well-being scores of engineering students? Do student self-care and student support interact when predicting well-being in engineering graduate students?  

You’ll probably notice that there’s quite a formulaic approach to this. In other words, the research questions are basically the research objectives “converted” into question format. While that is true most of the time, it’s not always the case. For example, the first research objective for the digital transformation topic was more or less a step on the path toward the other objectives, and as such, it didn’t warrant its own research question.  

So, don’t rush your research questions and sloppily reword your objectives as questions. Carefully think about what exactly you’re trying to achieve (i.e. your research aim) and the objectives you’ve set out, then craft a set of well-aligned research questions . Also, keep in mind that this can be a somewhat iterative process , where you go back and tweak research objectives and aims to ensure tight alignment throughout the golden thread.

The importance of strong alignment 

Alignment is the keyword here and we have to stress its importance . Simply put, you need to make sure that there is a very tight alignment between all three pieces of the golden thread. If your research aims and research questions don’t align, for example, your project will be pulling in different directions and will lack focus . This is a common problem students face and can cause many headaches (and tears), so be warned.

Take the time to carefully craft your research aims, objectives and research questions before you run off down the research path. Ideally, get your research supervisor/advisor to review and comment on your golden thread before you invest significant time into your project, and certainly before you start collecting data .  

Recap: The golden thread

In this post, we unpacked the golden thread of research, consisting of the research aims , research objectives and research questions . You can jump back to any section using the links below.

As always, feel free to leave a comment below – we always love to hear from you. Also, if you’re interested in 1-on-1 support, take a look at our private coaching service here.

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This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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39 Comments

Thank you very much for your great effort put. As an Undergraduate taking Demographic Research & Methodology, I’ve been trying so hard to understand clearly what is a Research Question, Research Aim and the Objectives in a research and the relationship between them etc. But as for now I’m thankful that you’ve solved my problem.

Well appreciated. This has helped me greatly in doing my dissertation.

An so delighted with this wonderful information thank you a lot.

so impressive i have benefited a lot looking forward to learn more on research.

I am very happy to have carefully gone through this well researched article.

Infact,I used to be phobia about anything research, because of my poor understanding of the concepts.

Now,I get to know that my research question is the same as my research objective(s) rephrased in question format.

I please I would need a follow up on the subject,as I intends to join the team of researchers. Thanks once again.

Thanks so much. This was really helpful.

I know you pepole have tried to break things into more understandable and easy format. And God bless you. Keep it up

i found this document so useful towards my study in research methods. thanks so much.

This is my 2nd read topic in your course and I should commend the simplified explanations of each part. I’m beginning to understand and absorb the use of each part of a dissertation/thesis. I’ll keep on reading your free course and might be able to avail the training course! Kudos!

Thank you! Better put that my lecture and helped to easily understand the basics which I feel often get brushed over when beginning dissertation work.

This is quite helpful. I like how the Golden thread has been explained and the needed alignment.

This is quite helpful. I really appreciate!

The article made it simple for researcher students to differentiate between three concepts.

Very innovative and educational in approach to conducting research.

I am very impressed with all these terminology, as I am a fresh student for post graduate, I am highly guided and I promised to continue making consultation when the need arise. Thanks a lot.

A very helpful piece. thanks, I really appreciate it .

Very well explained, and it might be helpful to many people like me.

Wish i had found this (and other) resource(s) at the beginning of my PhD journey… not in my writing up year… 😩 Anyways… just a quick question as i’m having some issues ordering my “golden thread”…. does it matter in what order you mention them? i.e., is it always first aims, then objectives, and finally the questions? or can you first mention the research questions and then the aims and objectives?

Thank you for a very simple explanation that builds upon the concepts in a very logical manner. Just prior to this, I read the research hypothesis article, which was equally very good. This met my primary objective.

My secondary objective was to understand the difference between research questions and research hypothesis, and in which context to use which one. However, I am still not clear on this. Can you kindly please guide?

In research, a research question is a clear and specific inquiry that the researcher wants to answer, while a research hypothesis is a tentative statement or prediction about the relationship between variables or the expected outcome of the study. Research questions are broader and guide the overall study, while hypotheses are specific and testable statements used in quantitative research. Research questions identify the problem, while hypotheses provide a focus for testing in the study.

Exactly what I need in this research journey, I look forward to more of your coaching videos.

This helped a lot. Thanks so much for the effort put into explaining it.

What data source in writing dissertation/Thesis requires?

What is data source covers when writing dessertation/thesis

This is quite useful thanks

I’m excited and thankful. I got so much value which will help me progress in my thesis.

where are the locations of the reserch statement, research objective and research question in a reserach paper? Can you write an ouline that defines their places in the researh paper?

Very helpful and important tips on Aims, Objectives and Questions.

Thank you so much for making research aim, research objectives and research question so clear. This will be helpful to me as i continue with my thesis.

Thanks much for this content. I learned a lot. And I am inspired to learn more. I am still struggling with my preparation for dissertation outline/proposal. But I consistently follow contents and tutorials and the new FB of GRAD Coach. Hope to really become confident in writing my dissertation and successfully defend it.

As a researcher and lecturer, I find splitting research goals into research aims, objectives, and questions is unnecessarily bureaucratic and confusing for students. For most biomedical research projects, including ‘real research’, 1-3 research questions will suffice (numbers may differ by discipline).

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The blog article on research aims, objectives, and questions by Grad Coach is a clear and insightful guide that aligns with my experiences in academic research. The article effectively breaks down the often complex concepts of research aims and objectives, providing a straightforward and accessible explanation. Drawing from my own research endeavors, I appreciate the practical tips offered, such as the need for specificity and clarity when formulating research questions. The article serves as a valuable resource for students and researchers, offering a concise roadmap for crafting well-defined research goals and objectives. Whether you’re a novice or an experienced researcher, this article provides practical insights that contribute to the foundational aspects of a successful research endeavor.

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Enhancing research accessibility and reuse: new study outlines strategic measures

Today, the European Commission published a study aimed at improving access to and reuse of research results, including publications and data for scientific purposes. This marks a significant step under the European Research Area Policy Agenda 2022-2024 on an EU copyright and data legislative and regulatory framework fit for research. 

The study has identified barriers and challenges to access and reuse of publicly funded research results, evaluated effects of the EU copyright framework on research, and identified relevant provisions for research in EU data and digital legislation. On this basis, it presents options for legislative and non-legislative measures to strengthen the free circulation of knowledge and thereby contribute to reinforce the  European Research Area .

Iliana Ivanova , Commissioner for Innovation, Research, Culture, Education and Youth, said: 

“The European Union has been pioneering open science policies and actions for over a decade. At the heart of our ambitious open science policy lies a simple but powerful belief: Publicly funded research should be a public resource. In our ongoing efforts under the European Research Area and its Policy Agenda, we collaborate closely with Member States, Associated Countries and stakeholders to create an environment where knowledge flows freely to benefit the society”.

The most common barriers encountered by researchers include lack of subscriptions by their organisations, inability to get permissions from the copyright owner, and fear of copyright infringement. Research performing organisations report challenges emerging from copyright law, not only in accessing and re-using publicly funded research results, but also in making results available in open access. 

Special focus has been placed in investigating the situation in EU Member States that had introduced a Secondary Publication Right (SPR), including Germany, France, Netherlands, Belgium and Austria. SPR grants authors the right to freely share their published articles under certain conditions, alongside the initial publication in scientific journals. The study found that most research performing organisations in these Member States consider SPR to have at least a moderate impact on their research activities, including the share of research publications in open access. However, the study indicates that many researchers remain unaware of this right and a majority of research performing organisations consider certain provisions of national SPR legislation to be limiting factors. For example, the need to respect embargo periods and the fact that SPR is applicable only to the author-accepted manuscript, not the version of record, for publication. 

The study presents options for legislative and non-legislative measures. It also outlines a diversity of stakeholders’ perspectives on the options proposed, indicating the need for further analysis and discussions. Measures explored encompass the introduction of an EU-wide Secondary Publication Right and provisions that could be included in such legislation, spanning from the type of scientific output to the embargo period to be allowed. Other proposed measures focus on strengthening open-ended and flexible research exceptions. This could be achieved by introducing a fully harmonised, mandatory, and general exemption for scientific research, by clarifying lawful forms of access, and by removing excessive barriers posed by technological protection measures. Lastly, options explored also include giving guidance on current text and data mining provisions, to raise awareness and facilitate implementation by the research community. 

Finally, the study provides an analysis of provisions relevant to researchers and research organisations in EU data and digital legislation, examine the interplay against different legislative instruments, and present the main opportunities and challenges. The findings identify a growing entanglement of provisions relating to research activities and put forward recommendations. 

The study was commissioned as part of Action 2 of the  ERA Policy Agenda 2022-2024 . It has been carried out by a consortium led by PPMI Group, and including as partners the Institute for Information Law of the University of Amsterdam, the Centre for IT & IP Law at KU Leuven, and the Sant'Anna School of Advanced Studies.

It also responds to the  Council Conclusions of May 2023 on ‘High-quality, transparent, open, trustworthy and equitable scholarly publishing’, which encouraged the Commission to examine and propose measures at EU level.

More information  

Study: Improving access to and reuse of research results, publications and data for scientific purposes

Executive Summary 

European Research Area Platform

EU open science policy

Press contact:

EC Spokesperson for Research, Science and Innovation

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Welcoming the community into Alzheimer’s disease research studies

Lynda De Widt

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Sochenda Stephens is the program manager for the Alzheimer's Disease Research Center (ADRC) at Mayo Clinic in Florida . Her team is reaching out to communities in Jacksonville that are underrepresented in healthcare to attract more people to join research studies. Here in her own words, she talks about the work of the team.

What types of studies are underway at the Alzheimer's Disease Research Center?

We have multiple active observational studies that focus on brain health and aging and the diagnosis of Alzheimer's disease through analyzing fluid and neuroimaging biomarkers. We also have several active clinical trials that focus on developing medications that may slow or stop the progression of dementia or prevent the onset of cognitive symptoms in healthy people who are at high risk of developing symptoms of Alzheimer's disease.

How have you and the ADRC been able to increase access to research participation in underrepresented communities?

One key strategy has been expanding our Clinical Research Coordinators (CRCs) team, focusing specifically on increasing engagement within underrepresented communities. By tripling the number of CRCs focused on community outreach and diversifying our team to better reflect our community, we have enhanced our ability to engage with underrepresented populations, build relationships, educate and inform them about the importance of research participation.

Notably, we have six coordinators and three clinician-researchers who speak Spanish. Also, we have established partnerships with faith- and community-based organizations and leaders within underrepresented communities to foster trust and facilitate access to research opportunities.

What is the purpose of the new curriculum for clinical research coordinators?

Clinical research on the Florida campus has grown rapidly in the past several years. Our newly hired research coordinators complete a robust six-week onboarding and new-hire training curriculum that provides the resources and knowledge to equip them for success in their roles.

What do these clinical research coordinators do in the community?

Our CRCs play a crucial role in community outreach. They actively engage with underrepresented communities to better understand their research and health needs, provide education, raise awareness about research opportunities, address concerns or misconceptions about research participation and facilitate enrollment in research studies. They participate in community events and establish and maintain ongoing relationships with community members to ensure continued engagement and participation.

How else is the Alzheimer's Disease Research Center supporting research in underrepresented communities?

In addition to expanding our CRC team, the ADRC is involved in various initiatives to support research in underrepresented communities. This includes providing culturally sensitive education and outreach materials, offering transportation assistance for participants, collaborating with local healthcare providers to enhance awareness of research opportunities and involving community members in the research process through advisory boards and focus groups.

We are working with community organizations on give-back events, such as a book bag and school supplies giveaway, to involve the entire family. We also prioritize sharing individual findings with participants when appropriate and with Institutional Review Board approval. They can take this back to their primary care physicians to discuss next steps. We share community-based research in newsletters or at events.

What are some of the community events you support to inform people about Mayo Clinic research?

In 2023, we organized or participated in more than 40 community events, reaching more than 5,000 community members. We provided education on brain health and dementia risk factors, raised awareness about research opportunities at Mayo Clinic in Florida, and fostered dialogue with community members.

These events included health fairs, informational seminars, workshops, memory screenings and community forums. Also, we actively participated in cultural festivals, neighborhood gatherings, and outreach events hosted by community organizations to engage with diverse audiences and share information about our research initiatives. Our goal is to make research accessible, relevant and engaging for all community members.

How do you build trust with underrepresented populations before educating them about research studies?

Building trust in underrepresented populations is fundamental to our outreach efforts. We prioritize a "give first" approach by actively listening to the concerns and perspectives of our community members and facilitating a transparent, open, and culturally sensitive conversation. Our team takes the time to educate and address any misconceptions about research, establish meaningful relationships based on mutual respect and understanding, and enhance overall brain health whenever possible.

Why is this work important to you?

Our work addresses health disparities and ensures that all people, regardless of background or socioeconomic status, have equitable access to cutting-edge research opportunities. Black and Hispanic people have two times and 1.5 times higher risk of Alzheimer's disease and related dementia (ADRD) respectively, compared to non-Hispanic white people, yet they are underrepresented in ADRD studies, including clinical trials. By actively engaging with underserved communities, we can advance key scientific knowledge for the prevention, diagnosis, and treatment of ADRD, promote health equity, and improve outcomes for all members of our community.

• Mayo Clinic Health System celebrates grand opening of Mankato hospital expansion and modernization  Mayo Clinic and Mercy reach first major milestone in data collaboration

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Research: What Companies Don’t Know About How Workers Use AI

• Jeremie Brecheisen

Three Gallup studies shed light on when and why AI is being used at work — and how employees and customers really feel about it.

Leaders who are exploring how AI might fit into their business operations must not only navigate a vast and ever-changing landscape of tools, but they must also facilitate a significant cultural shift within their organizations. But research shows that leaders do not fully understand their employees’ use of, and readiness for, AI. In addition, a significant number of Americans do not trust business’ use of AI. This article offers three recommendations for leaders to find the right balance of control and trust around AI, including measuring how their employees currently use AI, cultivating trust by empowering managers, and adopting a purpose-led AI strategy that is driven by the company’s purpose instead of a rules-heavy strategy that is driven by fear.

If you’re a leader who wants to shift your workforce toward using AI, you need to do more than manage the implementation of new technologies. You need to initiate a profound cultural shift. At the heart of this cultural shift is trust. Whether the use case for AI is brief and experimental or sweeping and significant, a level of trust must exist between leaders and employees for the initiative to have any hope of success.

• Jeremie Brecheisen is a partner and managing director of The Gallup CHRO Roundtable.

Partner Center

May 13, 2024

Related Announcements

• May 3, 2023 - Services Research Dissertation Program (R36).   See NOFO  PA-23-196.
• September 22, 2022 -  AHRQ Mentored Research Scientist Career Development Award (K01). See NOFO  PA-22-255.  
• August 8, 2022 -  AHRQ Mentored Clinical Scientist Research Career Development Award (K08). See NOFO  PA-22-232 .
• December 8, 2021 - AHRQ Mentored Career Enhancement Awards for Established Investigators in Patient-Centered Outcome Research (K18). See NOFO  PA-22-051 . 
• December 8, 2021 - AHRQ Patient-Centered Outcomes Research (PCOR) Mentored Clinical Scientist Career Development Award (K08). See NOFO  PA-22-050 . 
• December 8, 2021 - AHRQ Patient-Centered Outcomes Research (PCOR) Mentored Research Scientist Career Development Award (K01). See NOFO  PA-22-049 . 
• February 6, 2024 - AHRQ Health Services Research Demonstration and Dissemination Grants (R18). See NOFO  PA-24-156 .
• February 6, 2024 - AHRQ Small Health Services Research Grant Program (R03). See NOFO  PA-24-155 . 
• February 6, 2024-  AHRQ Health Services Research Projects (R01). See NOFO  PA-24-154 . 

The purpose of this Special Emphasis Notice (SEN) is to inform the research community of the Agency for Healthcare Research and Quality’s (AHRQ) strong and continued interest in receiving health services research grant applications that advance the Nation’s goal of improving care delivery, access, quality, equity, and health outcomes for older adults.

The older adult population in the U.S., age 65 and older increased by 38.6% from 40.3 million to 55.8 million between 2010 and 2020  ( U.S. Census Bureau data ) and is expected to reach 94.7 million by 2060) ( US. Census Burea data). The health system is ill-prepared to meet the need of older adults, the majority of whom have multiple chronic conditions and frequently receive fragmented and sub-optimal care. This leads to poor outcomes, including avoidable adverse events, hospitalizations, and institutionalization, and increased costs. Furthermore, most people aged 65 and older are women, who compared to men, disproportionately experience illness, multiple chronic conditions, disability, poverty, and barriers in access to care as do low-income older adults and those from certain racial and ethnic minority groups. The sustainability of Medicare and Medicaid programs is dependent on improving quality and outcomes of care for older adults.

Re-engineering healthcare delivery systems to deliver person-centered integrated care so that care transformation optimizes physical and mental health outcomes, functional status, and well-being, is paramount. Specifically, such changes can reduce much of the morbidity and premature mortality associated with aging, and chronic conditions can be effectively managed, allowing people to live independently and contribute to their communities longer.

This SEN conveys AHRQ’s interest in supporting health services research to conduct research that will address questions related to the development, implementation, evaluation, and scale of person-centered models of care to optimize physical and mental health, functional status, and the well-being among older adults. This SEN builds on AHRQ’s prior work, including the  Optimizing Health and Function as We Age Roundtable Report  , Research Agenda for Transforming Care for People with  Multiple Chronic Conditions ,  and the   Multiple Chronic Conditions e-careplan . It also supports AHRQ’s ongoing commitment to the inclusion of priority populations in health services research ( About Priority Populations | Agency for Healthcare Research and Quality (ahrq.gov) .

AHRQ encourages applications that focus on:

• Coordination of care for older adults and patients with multiple chronic conditions across providers and settings of care, with attention to inequities in health and healthcare.
• Person-centered, whole-person healthcare delivery that address the needs, health goals, and priorities of older adults, including those with multiple chronic conditions and those from socially disadvantaged communities and populations.
• Developing, evaluating, and implementing models of primary care to optimize health, functional status, and well-being among older adults and to better integrate and coordinate care which may include the effectiveness of payment models to achieve these aims.
• Interventions that address the needs of older women to improve access, quality, safety, and health outcomes, and address inequities in health and healthcare among diverse groups of older women.
• Design of effective models of care that foster well-being and reduce burden on clinicians and interdisciplinary teams, including health care staff, patients, and caregivers. in the co-design of interventions and generation of evidence of what works in different contexts.
• Design of effective models of care that integrate the voices of older adults, caregivers, and communities, including them in the co-design of interventions and the generation of evidence of what works in different contexts.
• Innovations in healthcare delivery to address behavioral health needs of older adults and their caregivers, including integration of behavioral health into primary care.
• Addressing health-related social needs, including collaboration and integration between health care, social and community services, and public health
• Interventions that address caregiver’s needs and reduce burden on patients and their caregivers
• Developing effective and efficient ways to collect and use person-centered data, increase electronic information exchange with providers across settings of care, and social and community service organizations and identify meaningful measures that address what is most important to older adults.

The Agency encourages research teams to submit applications in response to this SEN using AHRQ’s current research grant announcements – See  https://www.ahrq.gov/funding/fund-opps/index.html .

Specifically, the Agency encourages research teams to submit applications in response to this emphasis using AHRQ’s standing R18, R03, and R01 funding mechanisms ( PA-24-156 ,  PA-24-155 ,  PA-24-154 ) or any reissue of these NOFOs through expiration date of this SEN. AHRQ is also interested in receiving career development awards using AHRQ’s K01, K08, K18 funding mechanisms ( PA-22-255 ,  PA-22-232 ,  PA-22-051 ,  PA-22-050   and  PA-22-049 ) that propose developing generalizable health service research skills through projects related to research aging. Additionally, AHRQ is interested in receiving dissertation grant proposals addressing health services aging research using AHRQ’s R36 funding mechanism ( PA-23-196 ). 

Applicants should clearly state in their grant application’s project summary/abstract that their application is responsive to this SEN by including the title and number of this SEN NOT-HS-24-013. Applicants should also enter the number of this SEN in box 4b (Agency Routing Identifier) of the SF 424 (R&R) Form.

Applications responding to this SEN should be submitted following regular application receipt dates identified in the respective NOFO and will be reviewed by AHRQ standing study sections.

Applicants should consider this SEN active until May 15, 2027.

Please direct all inquiries to:

Agency for Healthcare Research and Quality

Email:  [email protected]  

Note: For help accessing PDF, RTF, MS Word, Excel, PowerPoint, Audio or Video files, see Help Downloading Files .

More From Forbes

What’s the purpose.

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What's the purpose?

Ever since the Industrial Revolution severed our connection to the positive results of our very own hands’ work, “purpose” has fallen prey to many skepticisms, including the following:

• “It’s a millennial trend.”
• “What control could I possibly have toward the major problems I see in the world?”
• “I don’t have time to think about my purpose; it’s what I’ll focus on when I retire.”
• “It’s just a shallow branding exercise.”
• “The problems I care about are too complicated to understand how my contributions matter.”
• “I like my life too much to start thinking about the impact it has.”
• “I wrote a purpose statement once in a leadership program a few years ago.”

Do any of these unhelpful associations live in your understanding of purpose? Allow me to share with you why I don’t believe any of them are valid.

Purpose Is Not Overwhelming

When you go to a party, you don’t have to be the lead dancer, bartender, or wallflower; you only have to play your role. Similarly, your purpose doesn’t have to address all the world’s problems or even its biggest ones.

Indeed, purpose-driven leaders are clear about which problems they care about solving and what specific solutions they are able to contribute to. During a moment of overwhelm at the scale and complexity of the problems facing his employees and customers, Shawn Riegsecker, founder and CEO of Basis, realized that “Successful people spend their time in a circle of influence, not their circle of concern.”

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You don’t need to work on every issue you’re concerned about; you can successfully work on only the issues that are within your influence. Since nearly eight billion people have been invited to this Purpose Party, each of us is free to get exactly that specific about our contributions. As soon as we each understand how to address the 1/8,000,000,000th (one eight-billionth!) of the world problems that fit into our circle of influence and start taking action, we’re on our way to a better world!

Purpose Is Not Complicated

What if we defined purpose as “a reason to get up in the morning”? Actually, the Japanese word for purpose, ikigai, translates best to exactly that phrase. And they’re not the only ones to have thought about our so-called modern trend of living with purpose. A wide array of thinkers, organizations, and philosophies define purpose as the intersection of our unique strengths and interests with the needs of the world around us. In other words, like a party, purpose is a simple, age-old concept. Purpose is not a modern trend, and it doesn’t have to be complicated.

In his 2009 TED talk, which has been viewed 50 million times, Simon Sinek referred to purpose as your why. His work has inspired countless people to create a purpose statement using the formula, “TO ____ SO THAT ____.” In other words, “What you do so you contribute to some better future.”

Particularly in times of fear, loss, and great uncertainty, the mundane framing of purpose as “a reason to get up” can be useful. It’s natural to feel inclined to hunker down, focus on survival, and wait for it all to be over before getting back to existential questions or long-term thinking. But what we really need to get through tough times is a reason to persist. If you’re not sure that’s true, read Viktor Frankl’s Man’s Search for Meaning , which is about how he and fellow concentration camp prisoners were able to survive unthinkable suffering because they had a larger reason to persist, whether it was a music collection, family member, or seed collection to preserve.

In this human framing of purpose, you don’t need an expensive coach or marketing consultant to find yours. It’s just a matter of understanding the activities, people, and outcomes that inspire you to get up every morning. Further, using this simplified definition, it’s not hard to see why purpose is good for team performance as well. Of course employees with purpose are more effective; they get up in the morning to come do their jobs!

Your Purpose Does Not Require Suffering

Living purposefully doesn’t require a life of deprivation or suffering. On the contrary, identifying and pursuing your purpose is the way to true, deep satisfaction. Research shows it also extends your life expectancy by seven years, among other significant physical and mental health benefits.

If you’ve ever hosted a party, you’ve likely experienced the tension between working to make sure your guests have a good time and enjoying the party yourself. Similarly, purposeful leaders must balance their commitment to the outcome they want to make—which could always be more—and protect their own wellbeing. Ultimately, the most impactful people are those who learn to balance their own needs (physical, intellectual, financial, emotional, and spiritual) with their work so that they can perform to their highest capacity for the longest time.

During our interview, Asha Curran gave credit for her deep sense of purpose to her “deeply unconventional parentage.”

"My mother was a poor, single woman in New York City in the ’70s, living through homelessness and poverty. She had great courage, living in line with her own integrity, not what made it easier to fit in. I saw how many of her decisions made it harder for her—having me out of wedlock, giving up financial security—but were best aligned with her values. I was inspired by her, but also very conscious that I don’t want to be a martyr to my values. My upbringing has made me feel very strongly that people shouldn’t suffer in terms of their salary or quality of life to work in the social sector or otherwise pursue their purpose."

While there are often trade-offs in the journey to living purposefully, which we’ll discuss in detail later on, experience and research show unanimously that it’s the only path to true and deep fulfillment.

Your Purpose Is No One Else’s

Going First doesn’t mean you can’t learn from others, be coached, or follow a mentor or role model. You can. We must! But remember the nearly eight billion purpose statements that are floating around globally. To activate your own purpose, you cannot follow the choices and behaviors of others; you must identify a purpose that fits your unique blend of skills, needs, and passions. Your purpose is yours and no one else’s, and you have never existed before.

Biotech entrepreneur Nina Tandon pointed out to me that “No one’s actually the ‘first’; we live in a community of several billion people. And yet every moment is new. The dots that can be connected at a given space-time moment are always new.” This is an important qualification of “first”: your purpose may have echoes of things others have done or aspired to do, but it’s showing up uniquely in this time and space as you.

Your Purpose Is Not a One-and-Done

As you evolve, your purpose will too. Finding your purpose is not a one-time exercise that you accomplish upon graduating college or changing jobs. A lot of the underlying themes, values, and areas of interest may persist throughout life, but the way we understand the problems we care about solving, and the ways we choose to contribute, will evolve significantly. Thus the importance of developing a practice of leading and living purposefully, requires wisdom, tools, and dedication. I am passionate about helping people lead and live in purpose. If you value these insights, stories, and tools about activating purpose to avoid burning out, stagnating, and missing the opportunities that matter to you, follow me on Forbes. (It’s free! Just click the blue button to the right of my name!)

Follow me on LinkedIn . Check out my website or some of my other work here .

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