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25 Social Media Manager Cover Letter Examples for 2024

• Social Media Manager Cover Letter
• Social Media Manager Cover Letters by Experience
• Social Media Manager Cover Letters by Role

Write Your Social Media Manager Cover Letter

As a social media manager, you play a crucial role in a company’s marketing efforts, essential for those aiming to elevate their presence in the digital domain. Your expertise in social networking is highly sought after, making this a versatile role across all industries.

Applying for any position, from entry-level to advanced, necessitates a tailored cover letter alongside your social media manager resume . Creating a cover letter may not be your preferred task, yet customizing it to match the social media manager job listing significantly boosts your application’s visibility.

To aid in this process, we provide 25 social media manager cover letter templates and a free cover letter builder to ensure your application shines, helping you to stand out in a competitive field.

Social Media Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• Before constructing your cover letter, research to understand the company—essential details like these can help distinguish you from other candidates.
• A little research goes a long way—your cover letter takes your resume further by telling recruiters how you plan to apply the things you’ve previously learned.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Social Media Intern Cover Letter Example

• Just like Rafael’s social media intern cover letter, enlist the power of your educational background. Detail the handy skills that you’ll use to ensure you excel in the position you’re applying for.

Social Media Marketing Intern Cover Letter Example

• Go back to any jobs you’ve had before. Did you acquire skills that would be applicable in your current job? Customer service skills , problem analysis, and solutions are some of the things you should highlight in your social media marketing intern cover letter.

Social Media Assistant Cover Letter Example

• Despite having experience in theater performance, Yara’s social media assistant cover letter lines up a diverse skill set that would be irresistible to any hiring manager. Matching your competencies acquired elsewhere to the demands of the job would get you close to the door.

Social Media Associate Cover Letter Example

• Attaching some evidence about what you’ve said you can do goes a long way to prove your case. For instance, a transcript of record would make a strong argument about your abilities. it’s proof that, indeed, you can deliver to the expectations of the prospective employer.

Entry-Level Social Media Cover Letter Example

• Think about the template you chose for your piece. Does it give you enough room to fit everything in a single page without clutter? Such small details matter, and you better get them right.

Social Media Manager No Experience Cover Letter Example

• Organizational skills , creative thinking, problem-solving, and teamwork are part of the things you learn as a basketball camp counselor. Interestingly, the same attributes are applicable in social media management. Find the point of connection between your previous roles and the job you’re applying for, and use that to your advantage.

Social Media Lead Cover Letter Example

• Typos and grammar errors are a total turn-off to recruiters. Do what you can to ensure that your application won’t crumble the moment it’s opened for scrutiny.

Senior Social Media Manager Cover Letter Example

• You may not have held similar positions to the one you’re applying for. But you can find points of correlation in terms of prerequisite skills . Use such background to argue your case and you can be at least sure to get a call for an interview.

Social Media Officer Cover Letter Example

• For instance, the use of data insights to reduce packaging waste by 51% for a grocery store may seem far fetched for a social media job. But, it’s the ability to convert data into actionable insights that carries the day here.

Social Media Executive Cover Letter Example

• One way you can do this in your social media executive cover letter is by mentioning your current role and drawing parallels to the one you’re applying for. If you can grab the attention of recruiters from the get-go, then you can count on your application getting the attention it deserves.

Social Media Marketing Consultant Cover Letter Example

• But remember, the history alone will not get you hired. You must share your track record of performance and the impact you left behind. it’s the best way to show your potential and align yourself to the responsibilities of the open position.

Social Media Evaluator Cover Letter Example

• A transition from a salon receptionist and assistant to a social media evaluator may not be the most conventional career progression, but Hugo sets a perfect example. Borrow a leaf from this job-winning piece and you’re on your way to the next job.

Social Media Editor Cover Letter Example

• The essence here is choosing a format that allows you to paint an image of the professional you are. You want a piece that is well-balanced between text and white spaces. Besides the bullet points that take center stage, a side column for contact information and enclosures is a great addition.

Social Media Content Creator Cover Letter Example

• Your cover letter must give a taste of what you can offer. Let it be a masterpiece written to impressive recruiters and in the tone and diction that meets the expectations of targeted audiences.

Social Media Consultant Cover Letter Example

• Highlight all lessons and the impact you had from the project and tie them to how they relate to the job you’re applying for. And just like that, you have a fair stab at a job that can open up your career to a bright future.

Social Media Community Manager Cover Letter Example

• By throwing in your software integration engineer qualification as part of your strategy to get noticed. Who can beat that? Go ahead and detail how you can use that technical background to build vibrant online communities.

Social Media Investigator Cover Letter Example

• Your knack for digital forensics is something you cannot overlook in your social media investigator cover letter if you want to be different from the other applicants. Also, don’t forget to talk about how you’re self-taught on several- technical skills , which add value to what you’re offering.

Social Media Moderator Cover Letter Example

• A good example would be looking at how Carlos’ social media moderator cover letter flaunts a pharmacy technician certification, which adds authority to his application. Such an inclusion, backed by relevant competencies and accompanying achievements will make an impression on recruiters.

Social Media Creator Cover Letter Example

• It could be your graphic design skills that will complement your content writing and editing prowess; all of which are extremely helpful for a social media creator. In this case, competencies in tools such as Canva are must-haves in your lineup of desirable attributes.

Freelance Social Media Manager Cover Letter Example

• To get it right, match your first paragraph to the profile of the candidate advertised. Using keywords from the job description would be a tactical move that will give you the leverage you need.

Social Media Coordinator Cover Letter Example

• For instance, if content creation is a skill sought after, shed your successful endeavor in this area. Amara executes this strategy brilliantly in her masterpiece by speaking about how her content creation skills fostered a 27% increase in web traffic and spiralled social media followers by 36% at First Cash.

Social Media Specialist Cover Letter Example

• The catch here is to concretize your professional accomplishments and your potential value in quantifiable terms. That could range from amplified click-through rates to a significant rise in follower counts. Who knows, that paragraph about boosting organic traffic by 27% might have the potential employer envisioning you replicating such success in their company.

Social Media Marketing Manager Cover Letter Example

• Suppose you have specific experience that aligns with the niche of the company you’d like to work for soon. That’s an opportunity to establish a connection, differentiating yourself from other job applicants.
• Knowing a company’s stakeholders helps you identify the challenges you’ll face in your role. As you write your cover letter, showing your ability to predict and prepare for these challenges helps demonstrate you’ll be the right fit.

Social Media Strategist Cover Letter Example

• Employers don’t just look for candidates with the necessary skills and qualifications for the job; they also look for individuals who will fit in well with the company culture.
• Look for opportunities to show you’re invested in becoming a part of the company.
• Job ads typically outline basic requirements for a candidate to nab the role successfully. Still, you can go a step further by finding out whether you have any common ground with the company and leveraging that in your social media strategist cover letter.

Social Media Manager Resume

Your social media manager resume completes the whole picture.

or download as PDF

You spend your days optimizing your social media posts, engagements, and strategies. With a few quick tips from us, you’ll also be well on your way to optimizing your social media manager cover letter. 

Tip 1: Get insight into the company and role

Depending on the job, recruiters and hiring managers go through stacks of cover letters for a role. Many are generic. To set yourself apart, do your research to craft a compelling cover letter that shows you’ll be a good fit for the role. 

The social media manager job description outlines basic requirements you’ll need to fulfill while the company website will contain valuable information you can use to tailor your cover letter to the organization. A little elbow grease will help you write a relevant cover letter and better prepare you for common interview questions you could encounter. 

As a potential hire for the social media manager position, it’s worth demonstrating interest in the company: 

• Who is the target market? 
• How do you plan to connect with this audience? 
• Are you familiar with social media management software like Sprout Social, Hootsuite, or Zoho? 

Answering questions like these will help you leave a better impression, showing your understanding of the company’s needs.

Tip 2: Speak to one or two of your best results

Your resume lists the skills and qualifications you have, but your cover letter should elaborate on your best social media accomplishments. If you and your team exceeded expectations and crushed target metrics, tell the hiring manager how you did it and what you learned in the process. 

For example, if you learned a social media management tool like Buffer, detailing how that optimized your workflow and improved your social media strategy will provide context beyond a resume skills bullet point that says, “Proficient in Buffer.” Quantifying your achievements will help recruiters better visualize how you’ll contribute to the company.

Tip 3: Submit a selling message

As you write a social media manager cover letter that is both specific and descriptive, keep in mind that recruiters have limited time to allocate to each application that crosses their desk. Your cover letter should end within a page or less. You’ve heard the KISS acronym, right? Keep it simple—but we’ll exclude the last word. 

Applying for a social media manager position means the company will pay attention to how you communicate as you’ll be representing its brand presence online. Be professional, sincere, and gracious, avoiding too many contractions if the company is more corporate (but applying them liberally if that’s the company’s brand style).

You’ve heard the KISS acronym, right? Keep it simple—but we’ll exclude the last word. 

Before you submit your cover letter, step away so you can edit and revise it with fresh eyes. This is also the time to get feedback from a few trusted people to ensure you’re putting your best foot forward. Once you’ve revised it, save your cover letter and send it along with necessary enclosures like your resume and application.

Outline Your Social Media Manager Cover Letter

Starting is the hardest part of any task, but don’t worry—we have you covered when writing your cover letter. You’re probably already familiar with outlining marketing strategies within your job role, especially if you’ve had prior engagements in social media marketing. This isn’t much different, except that you’ll be marketing yourself instead of the company you work for.

How to start a social media manager cover letter

Your contact info:  Using a template is easy; all you have to do is fill in the letterhead with the necessary information like your name, email, and phone number. Replace all filler text used in the template with the relevant details or omit them entirely if they’re not necessary.

• Formatting tip : If you’re using a block format instead, you’ll need to include your address. A template will feature your name on the letterhead, but in a basic, professional block letter, your name should be omitted from your address as it will already be present in your signature line.

Date:  Job applications can sometimes take a while, and you might find yourself filling out parts on different days. The date written on your cover letter—and all career docs—should reflect the day you submit your entire application. 

• Formatting tip : Write the full date, e.g., February 1, 2023. This reduces the chance of confusion due to different regional date formats.

Inside address:  In a nutshell, this is the contact information for the hiring decision-maker at the company. Name the specific person in charge, then include the position and the company’s name, followed by the company’s address.

Tracey Tumang, Talent Acquisition Manager  Madison Square Garden Entertainment 4 Pennsylvania Plaza New York, NY 10001

• Formatting tip:  Every part of the inside address should be on a new line. There should be a double space between the greeting and the inside address.

Greeting:  Cover letters are one of the documents used to generate your first impression, so you’ll want to get your greeting or salutation right. If it’s possible, try looking for the name of the hiring decision-maker, so you’re not sending in a generic greeting like:

To Whom It May Concern,  Dear Hiring Manager: Dear Human Resources Professional,

You can usually find the hiring manager or employer’s name listed on the company website or social media.

• Formatting : Commas after the greeting are great for companies with a more casual work culture, such as tech startups. If you’re applying to a bank or somewhere with a more formal setting, use a colon after the greeting.

How to write your social media manager cover letter

Body:  Your social media manager cover letter should consist of three to four paragraphs. These paragraphs should state your interest, show your credentials, and communicate your enthusiasm for further discussion. Let’s dive into it:

• Formatting tip:  Single space for the body of your cover letter, but make sure to use double-spacing between paragraphs for readability. 

Opening paragraph:  Your first paragraph can make or break your cover letter. Here, you’ll state your interest in the position and support your case by noting a couple of credentials relevant to the role. Many cover letters start bland or generic, like:

I saw your job posting online, and I am interested in the social media manager position. 

That will bore the hiring manager and cast doubt on your ability to engage the company’s target audience. Try this instead: 

Responding to Adobe’s mission to change the world and empower others through digital experiences, I’m excited to foster connectedness and collaboration among creative professionals as Frame.io’s first social media manager. Growing with customers as they create is a precious event not to be missed—it’s also an opportunity close to my heart. Watching my mother streamline her workload as a seamstress as a child inspired me to do things faster and better. Today, I love leveraging software as workflow solutions to facilitate positive change so that others can benefit from these discoveries.

This opener draws the reader in with confidence, stating first an alignment with the parent company’s values, then showing passion from personal experience and confidence in their ability for the job. 

Paragraphs 2-3:  The following two paragraphs affirm the credentials and qualifications you noted in your first paragraph. Select one clear, relevant accomplishment to elaborate upon in each section relevant to the needs mentioned in the job description, like social media metrics or content generation process optimization. 

When possible, quantify your results and be detailed and specific. It also doesn’t hurt to connect your achievements to the company’s mission and values, as that’s an extra point toward aligning yourself with the company. 

My marketing communications role with the NBA allowed me to connect with fans and viewers like myself through social media engagement. In my final year with them, my team and I successfully developed marketing strategies that consistently outperformed target metrics such as video completion rate and engagement rate 70% of the time. 

This paragraph notes the candidate’s accomplishment in outperforming target metrics. Still, it also provides a justification that their specific niche experience allowed them to better connect with the target audience, delivering an effective content strategy that showed results. 

Closing paragraph:  You’ve hooked them in with your opening paragraph, and now’s the time to reel in the catch—wrap it up with a sentence summary of how your values and qualifications can potentially fulfill the company or organization’s needs, then finish up with a call to action. 

Don’t do this: 

I think I’ll be a great fit for this social media manager role, and I look forward to hearing from you in the near future. 

It’s bland and disinterested—you’re trying to maintain momentum so that you can cross the finish line strong, not flop over it like a dead fish.

Instead, do this where it’s clear you’re enthusiastic about the chance to take a crack at the social media manager role:

I believe with the above principles in mind and my unique sports and marketing history, I’m well-equipped to serve as MSG Entertainment’s social media marketing manager. I look forward to discussing with you how my skills and qualifications can help bring your organization closer to the top of the sports entertainment industry food chain.

How to end a social media manager cover letter

Signature:  If you didn’t say “thank you” in the closing paragraph, this is the time to do so. Sign off with a professional close like “best regards,” “sincerely,” or the like, and use your real name. 

Best regards,

• Formatting tip:  Most cover letters are delivered by email these days, but if you’re sending them by mail or in person, quadruple space to can sign your name in blue or black ink between your closing line and your typed name.

Enclosure(s):  This section is one of the most important in your cover letter but is also the most commonly overlooked. Stating “Enclosure(s)” lets the reader know that more documents are attached to your cover letter, like your job application, resume, and other necessary supporting documents depending on the job description requirements. This is where they’ll be if you have relevant credentials like a Google Digital Garage certificate.

Once you’ve written your signature, you’ll include “Enclosure(s)” and list the exact documents attached in order of appearance.

Enclosures: Resume Application Google Analytics IQ Certification HubSpot Social Media Marketing Certification

• Formatting : Depending on how many documents you’re enclosing, use the singular “enclosure” or the plural “enclosures” so the reader knows the number of documents to expect. 

Need Insight into Your Social Media Manager Resume? 

Now that your social media manager cover letter is done and dusted, and you’re confident you’ve given a good impression to the hiring decision-maker at your company of choice, what about your resume? If you’ve got it covered, polished, and ready to go, that’s great! 

If your resume needs some TLC, though, consider our  free resume templates  and  social media manager resume examples  to help give your resume a little sparkle and shine. If time is short, you can edit this one right now. 

Need a resume to pair with your social media manager cover letter?

Career documents are much more challenging to work with than content strategy outlines, but we’ve got everything you’ll need to make the job search more accessible, from our  Word resume templates ,  Google resume examples , and expert-approved, industry-specific  resume guidance . You’re sure to conquer your interviews and successfully earn a role at your dream company. 

While you’re an expert at generating eye-catching designs for social media, you should try to take a more formal approach to your cover letter. Using a standard Arial, Times New Roman, or Helvetica style font and keeping it the standard black text will show your professionalism and that you’re a candidate that should be taken seriously. However, within your cover letter, you should explain aspects of your skill set that showcase creative ability, like how your social post designs boost engagement rates by 68%.

Take the same approach you would when picking the right tone for your target audience on social media. Analyze the social media job listing and try to match each company’s style as best as possible. For example, if they use a very upbeat, friendly tone, matching that would be ideal. Plus, you could further explain how you use active language when writing social copy to show how you match that company’s style.

Unlike your resume or how you may format social posts, your cover letter probably doesn’t need bullet points. It should look like a formal letter. If you’re looking for clear ways to emphasize information about your key skills like influencer marketing or Photoshop, breaking up your paragraphs into dedicated sections with an introduction, qualifications, values and goals, and a call to action will help.

Social Media Content Creator Cover Letter Example

Social Media Content Creators are responsible for creating and managing content for a company’s social media platforms and website. They ought to be creative, well-organized, and capable of writing for various audiences.

If you feel that this is the right job for this role, it is time that you draft a powerful cover letter to apply for the job. To see how to write a cover letter for your Social Media Content Creator position, take a look at the following Social Media Content Creator Cover Letter Sample. Social Media Content Creator helps businesses promote their products and services by writing copy for social media, websites, and promotional materials. These professionals develop vocal and written media for personal and public purposes.

• Cover Letters
• Media & Journalism

What to Include in a Social Media Content Creator Cover Letter?

Roles and responsibilities.

• Tracking analytics from social media and the company website.
• Using SEO techniques to enhance web traffic.
• Seeking innovative new techniques to showcase business offers and reach out to customers.
• Coordinate with teams to develop campaign objectives, perform tasks and resolve challenges.
• Connect with customers, answer concerns or complaints, and market company activities through social media.
• Creating content for blogs, websites, and marketing materials.
• Gathering information through studies and interviews regarding current perceptions, developments, and trends in the field, and interpreting the findings.
• Aiding the design division in creating advertising materials.

Education & Skills

Social media content creator skills:.

• Knowledge of SEO techniques.
• Showed enhanced drafting, proofreading, and editorial skills.
• Outstanding time management, coordination, and analytical abilities.
• Excellent attention and communication abilities.
• The ability to work well individually and in teams.
• Capable of working efficiently while maintaining quality and reliability.

Social Media Content Creator Education Requirements:

• Bachelor’s degree in marketing, English, or a related discipline.
• Experience in developing excellent, compelling content.

Social Media Content Creator Cover Letter Example (Text Version)

Dear Mr./Ms.,

Learning of the requirement for a new Social Media Content Creator at your (Company Name), I hastened to submit my resume for your review. I am well equipped to contribute significantly to the objectives of your firm as a highly talented, driven, detail-oriented, and competent individual with more than three years of experience.

I am an enthusiastic and qualified professional with a Bachelor’s degree in Marketing from a reputed university. I am a pro at making meaningful and fascinating material and have a track record of developing content that gets a lot of social media engagement. I’ve learned how to create content for various audiences thanks to my experience. I have expertise in producing video material and am well-versed in SEO fundamentals and content optimization techniques.

Highlights of my experience include –

• According to the requirements of each assignment, I can write in various styles and for both private and public audiences.
• A 55% rise in Twitter followers and a 70% spike in Facebook fans over three years by launching a social media project for XYZ Infomedia.
• Drew in visitors and boost traffic by incorporating live streaming, recorded videos, and an image gallery.
• Creating enticing content for social media by collaborating with the marketing and relevant departments.
• I complete projects on time without compromising quality since I understand how crucial deadlines are.
• Set up strong relationships with sponsors and partners to foster content consolidation and improve audience experiences.

I am a writer with a great drive to assist businesses in creating content that draws their readers. I’m looking forward to learning about ABC Marketing’s strategy to brand management and contributing my talents and background to your team.

Thus, I would be delighted to talk more in-depth about the position and my work experience during an interview for this post. Kindly let me know if you need any additional information from my end.

I appreciate your forethought in advance.

Sincerely, [Your Name]

Show your hiring manager what you’re capable of with your Social Media Content Creator Cover Letter. Some pointers to consider when writing this cover letter include:

• The first step in landing an interview is proofreading the cover letter.
• It is critical to display your creativity. Describe how you generate new and original content ideas.
• Giving particular instances to support your claims is always a smart idea. If you claim to have a strong grasp of SEO, give an example of a time when your SEO strategies successfully raised traffic to a site.
• Break down your accomplishments into bullet points.
• Review the job posting to identify the skills that the employer is seeking from job applicants.
• You can spotlight all your achievements and your history of success in your career.

Now that you have written a powerful cover letter, your next target should be your Resume writing. A well-researched and organized Resume will make you different from other applicants. Craft a resume that catches the attention of the hiring manager. Our Social Media Content Creator Resume Samples help you stand out from the competition.

Customize Social Media Content Creator Cover Letter

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Related Media & Journalism Cover Letters

Professional Social Media Influencer Cover Letter Examples for 2024

Your social media influencer cover letter must immediately highlight your follower count and engagement metrics. These figures showcase the breadth and depth of your audience, which is vital for potential collaborations. Ensure you also touch upon your content creation skills and your ability to drive trends. Your capacity to engage and influence makes you an invaluable asset to any brand.

Cover Letter Guide

Social Media Influencer Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Social Media Influencer Cover Letter

Key Takeaways

Writing a social media influencer cover letter can be as daunting as capturing the perfect Instagram shot. You've been busy applying for opportunities, but now you're hit with the task of drafting a cover letter that stands out without echoing your resume. It’s your chance to highlight a crowning achievement in a compelling, concise narrative. Steer clear of worn-out phrases and aim for a one-page gem that blends professionalism with personality—let's dive in and make your story shine.

• Writing the essential social media influencer cover letter sections: balancing your professionalism and personality;
• Mixing storytelling, your unique skill set, and your greatest achievement;
• Providing relevant (and interesting) information with your social media influencer cover letter, despite your lack of professional experience;
• Finding the perfect format for your[ social media influencer cover letter, using templates from industry experts.

Leverage the power of Enhancv's AI: upload your resume and our platform will map out how your social media influencer cover letter should look, in mere moments.

If the social media influencer isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Social Media Influencer resume guide and example
• Digital Account Manager cover letter example
• Internal Communications cover letter example
• VP Marketing cover letter example
• Content Marketing cover letter example
• Sports Marketing cover letter example
• Brand Manager cover letter example
• SEO Specialist cover letter example
• News Director cover letter example
• Media Manager cover letter example
• Marketing Specialist cover letter example

Social Media Influencer cover letter example

MICHELLE SANDERS

Norfolk, VA

+1-(234)-555-1234

[email protected]

• Tailored Expertise : Emphasizing expertise as a Social Media Influencer with substantial following demonstrates a proven track record in audience growth, which is directly relevant to the role.
• Quantifiable Achievements : Mentioning specific achievements, such as the 12% sales uplift from a campaign, provides tangible evidence of the candidate's ability to contribute to business goals through social media efforts.
• Cultural Fit : Expressing a shared passion for the company's innovative spirit suggests that the candidate's professional ethos aligns with the organization, an important aspect for cultural fit and team cohesion.
• Enthusiasm for Role : Showing eagerness to bring storytelling and community-building skills to the team indicates a readiness to engage and contribute value to the company’s brand.

Designing your social media influencer cover letter: what is the best format

Let's start with the basics, your social media influencer cover letter should include your:

• Introduction
• Body paragraph
• Closing statement
• Signature (that's not a must)

Next, we'll move to the spacing of your social media influencer cover letter, and yes, it should be single-spaced ( automatically formatted for you in our cover letter templates ).

Don't go for a old-school font (e.g. Arial or Times New Roman), but instead, pick an ATS-favorite like Chivo, Volkhov, or Raleway, to stand out.

Our cover letter builder is also set up for you with the standard one-inch margin, all around the text.

Finally, ensure your social media influencer resume and cover letter are in the same font and are submitted in PDF (to keep the formatting in place).

P.S. The Applicant Tracker System (or ATS) won't be assessing your [job] cover letter, it's solely for the recruiters' eyes.

The top sections on a social media influencer cover letter

• Header: This section should include the influencer's name, contact information, and the date, as it establishes their professional identity and ensures the recruiter can reach out easily.
• Greeting: Personalize the greeting by addressing the hiring manager or team by name if possible, which shows attention to detail and a personal touch often valued in social media circles.
• Introduction: Here, the influencer should briefly mention their online presence and niche, capturing the recruiter's interest and demonstrating immediate relevance to the role.
• Professional Highlights: In this section, the influencer should outline key achievements, metrics like follower growth, engagement rates, and successful brand partnerships, to provide evidence of their impact and experience.
• Closing: The influencer should express enthusiasm for the opportunity to collaborate, highlighting their unique style and creativity, and include a call to action, inviting the recruiter to review their social media profiles and engage in a conversation.

Key qualities recruiters search for in a candidate’s cover letter

• Strong online presence and following: Demonstrates the influencer's reach and potential for brand exposure.
• Content creation skills: Reflects the influencer's ability to produce appealing and engaging content that resonates with their audience.
• Understanding of social media algorithms: Shows that the influencer can maximize content visibility and engagement on various platforms.
• Brand collaboration experience: Indicates the influencer's track record in successfully partnering with brands and meeting campaign goals.
• Authentic engagement with followers: Highlights the influencer's ability to build trust and maintain a genuine connection with their audience.
• Niche expertise: Showcases the influencer's depth of knowledge in a specific area, making them a credible voice and valuable partner for related brands.

How to greet recruiters in your social media influencer cover letter salutation

As the saying goes, "You never get a second chance to make a first impression."

Write your social media influencer cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

• greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
• using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
• writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

In any case, avoid the impersonal "Dear Sir or Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Director,
• Dear Mr./Ms. [Last Name],
• Dear [First Name] [Last Name],
• Dear [Job Title] Hiring Committee,

Your social media influencer cover letter introduction and the value you bring

Moving on from the "Dear Recruiter" to your professional introduction .

Use those first two sentences of your social media influencer cover letter to present the biggest asset you'd bring to the organization.

Don't go into too much detail about your achievement or the skill set, but instead - go straight for the win.

That is - what is your value as a professional?

Would you be able to build stronger, professional relationships in any type of communication? Or, potentially, integrate seamlessly into the team?

Choosing your best achievement for the middle or body of your social media influencer cover letter

Now that you have the recruiters' attention, it's time to write the chunkiest bit of your social media influencer cover letter .

The body consists of three to six paragraphs that focus on one of your achievements.

Use your past success to tell a story of how you obtained your most job-crucial skills and know-how (make sure to back these up with tangible metrics).

Another excellent idea for your social media influencer cover letter's middle paragraphs is to shine a light on your unique professional value.

Write consistently and make sure to present information that is relevant to the role.

Closing remarks to end your social media influencer cover letter

Of course, you'll have to show gratitude to the recruiters, who have assessed your profile at the end of your social media influencer cover letter .

A "Thank you for the consideration" would work wonders, instead of the standard "Sincerely yours".

Do you want to make an even better impression?

Close off your social media influencer cover letter by promising how you see yourself excelling in the role and the positive impact you'd bring about.

A sentence that encourages some further action on the recruiter's end could also be a good way to close off the communication (e.g. provide your availability for an interview).

The zero experience social media influencer cover letter: shifting the focus to your unique value

Don't worry if you have no conventional professional experience . Within your whole experience, there's plenty more you can write about in your social media influencer cover letter.

Take, for example, your biggest achievement or award - dedicate your cover letter body to describe it and the job-relevant skills you've learned.

Your professional ambitions could also take center stage. Describe what you plan on achieving in the next five to ten years and the efforts you're making towards your dreams.

Key takeaways

We hope this social media influencer cover letter writing guide has shown you how to:

• Format your social media influencer cover letter with the mandatory sections (e.g. header, greeting, intro, body, and closing) and select the right font (P.S. It should be the same as the one you've used for your resume);
• Substitute your lack of professional experience with your most noteworthy achievement, outside of work, or your dreams and passions;
• Ensure recruiters have a more personalized experience by tailoring your cover letter not just to the role, but to them (e.g. writing their first/last name in the salutation, etc.);
• Introducing your biggest achievement and the skills it has taught you in your social media influencer cover letter body;
• Write no more than two sentences in your social media influencer cover letter introduction to set the right tone from the get-go.

Cover letter examples by industry

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14 digital content creator cover letters.

Approved by real hiring managers, these Digital Content Creator cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Digital Content Creator
• Senior Digital Content Creator
• Senior Digital Content Strategist
• Senior Digital Content Specialist
• Digital Content Producer
• Content Marketing Specialist
• Content Marketing Manager
• Alternative introductions for your cover letter
• Digital Content Creator resume examples

Digital Content Creator Cover Letter Example

Why this cover letter works in 2024, demonstrating impact with numbers.

In this cover letter, the candidate showcases their accomplishments with specific numbers, such as doubling organic traffic and increasing engagement rates. This not only highlights their skills but also demonstrates the impact they have made in their previous roles, making them a strong candidate for the position.

Showcasing Quantifiable Achievements

Measurable accomplishments speak volumes more than just a list of job duties. Here, you've quantified your success by mentioning a 30% increase in user engagement. This not only highlights your ability to produce effective results, but it also gives me a clear view of what you're capable of in terms of performance.

Demonstrating Subject Matter Expertise

By stating that 'successful content creation is a mix of art and science', you're showing your understanding of the industry nuances. You're not just saying you can do the job, you're showing that you understand the intricacies and subtleties of effective content creation. This establishes you as an expert in the field.

Highlighting Relevant Skills

This cover letter does an excellent job of highlighting specific skills that are relevant to the job. You've talked about your SEO strategy, which is a skill that's highly relevant to the role and adds value to the company. By doing this, you immediately answer the question, "Why should we hire you?"

Showcase the Impact You've Made

To really grab a recruiter's attention, don't just tell them what you did in your past roles - show them the impact you made. When you say that you increased engagement by 40% or boosted social media following significantly, you're not just talking about job responsibilities, you're giving concrete examples of your achievements. This is much more powerful and gives an employer a clear picture of what you can bring to the table.

Highlight Relevant Skills

It's crucial to highlight the skills you've gained from your experiences and how they're relevant to the role you're applying for. By mentioning your understanding of the power of narrative and audience, you're showing that you have a keen understanding of key aspects of digital content creation. This makes it easier for the recruiter to envision you in the role.

Express Your Strengths Confidently

Don't be shy about what you're good at. When you say creating content that resonates and drives engagement is your forte, you're confidently asserting your strengths. This not only shows confidence in your abilities but also gives a clear picture of what you excel at, making it easier for the recruiter to see your potential value to the team.

Align Your Values with the Company's

Demonstrating that your personal mission aligns with Netflix's commitment to diversity and inclusion not only shows that you've done your homework on the company, but it also shows that your values align with theirs. This can help establish a personal connection with the recruiter and make you a more attractive candidate.

Align your passion with the company's mission

It's important to show that what drives you matches what the company is all about. This will make you seem like a good fit for their team.

Showcase your digital content creation skills

Talking about your experience and the results you've achieved demonstrates your capability to create engaging and effective content.

Highlight audience connection

Understanding and connecting with your target audience is key in creating content that not only reaches but also moves people to action.

Express eagerness to contribute

Being excited to use your skills for the company’s goals shows that you are not just looking for any job, but that you want to make a difference at this particular place.

Thank the hiring manager

Ending with a thank you note is polite and shows appreciation for the opportunity to apply.

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Highlight your storytelling skill as a digital content creator

Stating your innate storytelling ability positions you as a creative force capable of engaging audiences effectively.

Showcase your expertise in making complex topics accessible

Illustrating your skill in breaking down intricate subjects into understandable content demonstrates your value in enhancing audience comprehension.

Align your skills with the company’s goals

By aligning your abilities with the company's ethos, you reinforce your suitability for the role and your potential to contribute to its mission.

Express excitement for creative collaboration

Showing enthusiasm for working in a team that values innovation and creativity underscores your commitment to contributing to dynamic content creation.

Convey passion for the role in your closure

Ending your cover letter with a statement of enthusiasm and readiness to contribute signals your genuine interest in the position and eagerness to join the team.

Connect with the company's values

Starting your cover letter by sharing a personal connection with the company shows you're not just looking for any job - you're interested in this one. It sets a positive tone.

Show digital content impact

Mentioning specific achievements, like a boost in web traffic or user engagement, proves you can deliver results. It's effective to use numbers to highlight your success.

Blend passion with data

Explaining how your love for the work complements your analytical skills to drive results makes you stand out as both creative and strategic.

Express excitement for collaboration

Your eagerness to join a team that shares your commitment indicates you're not just looking for a job but a community where you can contribute and grow.

End with a hopeful note

Closing your letter by thanking the reader and expressing anticipation for a future discussion leaves a lasting, positive impression.

Senior Digital Content Creator Cover Letter Example

Highlighting leadership skills.

As a senior role, it's important to show that you can lead a team effectively. You've showcased your leadership skills by mentioning an increase in content output and user engagement under your guidance. This tells me that you not only know how to lead a team, but you can also drive them to success.

Proving Long-term Strategic Planning Capabilities

Strategic planning is a vital skill for a senior role, and you've shown that you have it by mentioning a year-long content strategy that yielded significant results. It demonstrates your ability to think long-term, set goals, and execute strategies effectively, which are all critical skills for a Senior Digital Content Creator role.

Senior Digital Content Strategist Cover Letter Example

Use data to prove your success.

When you mention that you increased web traffic by 70% and engagement by 50%, you're providing solid evidence of your success. Data like this not only proves your claims but also provides a yardstick that recruiters can use to compare you with other candidates. It also shows that you value and understand the importance of metrics in content strategy, which is a major plus.

Highlight Unique Achievements

Mentioning unique achievements, like introducing a podcast series that became a top tech podcast, can help you stand out from the pack. It's not just about what you did, but also about the innovative ways you approached your job. This shows that you're not only skilled but also creative and initiative-taking, qualities that are highly valued in a senior role.

Show Your Understanding of the Company

By expressing your admiration for Spotify's commitment to discoverability for emerging artists, you're showing that you understand and appreciate a key part of the company's mission. This demonstrates that you've put thought into how you could fit into and contribute to the company's goal, making you appear more invested and therefore more appealing.

Express Enthusiasm for the Role

Your enthusiasm to bring stories to life through music and podcasts not only shows your passion for the work but also demonstrates alignment with Spotify's mission. This kind of genuine interest can make you more memorable and relatable, both of which can help sway the hiring manager in your favor.

Connect your journey to the job

Talking about how your early interest led to your current career path shows me you have genuine passion. It makes me believe you will bring that same enthusiasm to the content strategist role.

Highlight your achievements with clear results

Mentioning specific outcomes, like increased traffic and user engagement, directly shows your impact. It tells me you're not just about ideas, but about getting real results.

Blend creative and analytical skills

Stating you combine data with storytelling assures me you understand the balance needed in content creation. It's crucial for a role that demands both innovation and measurable effectiveness.

Show eagerness to innovate

Your excitement to push boundaries aligns with what I look for in a senior strategist. It tells me you're ready to tackle new challenges and drive advancements in our content.

Express gratitude and eagerness

A simple thank you goes a long way. It shows professionalism and eagerness to contribute, making your application memorable.

Senior Digital Content Specialist Cover Letter Example

Share a personal connection.

Starting with a personal story related to the company's work helps create an emotional bond and shows genuine interest.

Quantify your achievements

Using specific numbers to describe your successes makes your accomplishments more impressive and understandable.

Emphasize your storytelling ability

Stating your excitement to use your storytelling skills at the new company makes you seem like someone who can help them tell their own stories better.

Express desire to discuss further

Saying you’re eager to talk more about how you can contribute shows you're proactive and truly interested in the role.

Use a warm closing

Ending with 'Warm regards' adds a personal touch and helps leave a positive impression.

Share your origin story

Talking about how your childhood passion evolved into your career path adds a personal touch and shows your long-term dedication to content creation.

Demonstrate leadership in content strategy

Detailing your experience in leading a team and achieving significant increases in traffic and leads showcases your leadership skills and strategic thinking.

Highlight the blend of creativity and analytics

Stressing your ability to merge creative storytelling with data-driven insights shows you're capable of creating content that fulfills both aesthetic and business goals.

Align with the company's mission

Expressing how deeply you connect with the company’s goals indicates that you're not just a fit for the role but also the culture, which is vital for long-term success.

Convey confidence and enthusiasm

Ending your cover letter by affirming your belief in your fit for the role and your excitement about the company's mission leaves a strong, positive finale.

Digital Content Producer Cover Letter Example

Show your industry engagement as a digital content producer.

Expressing admiration for a company's work demonstrates your genuine interest and shows you're already aligned with their mission and approach.

Demonstrate impactful projects in digital production

Highlighting your successful projects with measurable outcomes proves your ability to create content that resonates with audiences.

Connect your values with the company’s mission

Sharing your excitement about the company’s core values enhances your connection with them and emphasizes your eagerness to contribute meaningfully.

Express eagerness to contribute as a digital content producer

Inviting further discussion about your fit for the role shows confidence in your ability to add value and eagerness to become a part of the team.

Close your cover letter professionally

A respectful sign-off leaves a positive, lasting impression, paving the way for future communication.

Content Marketing Specialist Cover Letter Example

Your journey from a book-loving kid to a digital content creator makes your passion tangible. It helps me see the depth of your commitment to storytelling.

Demonstrate your content's impact

Discussing specific projects that drove traffic and leads proves you can deliver results. It's exactly what I look for in a content marketing specialist.

Align with the company's philosophy

Understanding and embracing our inbound philosophy shows you've done your homework. It's impressive when an applicant's values align with ours right from the start.

Show excitement for the industry

Your enthusiasm for being at the forefront of content marketing is contagious. It tells me you're someone who stays inspired and will inspire others.

End with a strong, gracious close

Thanking us for the opportunity while reiterating your desire to contribute sets a positive, professional tone. It leaves me with a strong final impression of your candidacy.

Content Marketing Manager Cover Letter Example

Share your passion for content marketing.

Talking about your early interest and how it grew into a professional path shows you are not just looking for any job, but you are dedicated to this field. This makes you more appealing to employers who want team members passionate about their work.

Highlight content marketing achievements

When you share specific achievements, like increasing website traffic or generating leads, you give clear evidence of your ability to make a real difference. This helps hiring managers see the potential impact you could bring to their team.

Combine storytelling and analysis

Content marketing is not just about creating stories but also about understanding the data behind what works. By highlighting your love for both aspects, you show that you have a balanced skill set that is crucial in this role.

Show alignment with company values

Expressing how a company's mission resonates with you personally suggests that you will be more than just an employee; you'll be an advocate for the brand. It's a powerful way to demonstrate that you're a good cultural fit.

Assert your fit for the role

Ending with confidence in your ability to contribute to the team reinforces your qualifications and shows that you are not just applying randomly but believe you can genuinely add value. This makes your application more convincing.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Digital Content Creator Roles

• Content Creator Cover Letter Guide
• Content Strategist Cover Letter Guide
• Digital Content Creator Cover Letter Guide
• Marketing Content Creator Cover Letter Guide
• Social Media Content Creator Cover Letter Guide
• Video Content Creator Cover Letter Guide

Other Marketing Cover Letters

• Brand Ambassador Cover Letter Guide
• Brand Manager Cover Letter Guide
• Brand Strategist Cover Letter Guide
• Campaign Manager Cover Letter Guide
• Content Writer Cover Letter Guide
• Creative Director Cover Letter Guide
• Digital Strategist Cover Letter Guide
• Director of Marketing Cover Letter Guide
• Event Coordinator Cover Letter Guide
• Marketing Executive Cover Letter Guide
• Marketing Manager Cover Letter Guide
• Social Media Manager Cover Letter Guide
• Technical Writer Cover Letter Guide
• Video Editor Cover Letter Guide

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Social Media Cover Letter For Entry-Level Jobseekers [+ Free Templates]

Entry-level social media cover letters are meant to pique the interest of potential employers. Discover how you can write an effective cover letter for social media jobs here with zero work experience necessary.

Entry-level social media cover letters are designed to intrigue potential employers enough to interview you above the rest. But what if you’re a fresh graduate or someone with zero experience in social media? Do you even have enough relevant experience to put in your letter?

It’s possible to write a compelling cover letter that gets interviews, even if you haven’t worked in social media before. As you’ll discover in this post, it’s all about leveraging your experiences at school or former internships, as well as highlighting your best skills and traits.

Don’t be discouraged if this seems intimidating. You’ll find that social media jobs are reachable if you show that you’re ready to learn. Keep reading to learn from the personal experiences of three Acadium apprentices featured at the end of this post.

All three gained valuable social media skills with real-world applications during their apprenticeships. One even started their own social media marketing agency after their three-month term!

Acadium Apprenticeships

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To go back to cover letters, let’s talk about what they are and why you need them, before going over what should be included in one.

What is the purpose of a cover letter?

Cover letters are one-page documents that go beyond what’s in your CV. They’re your ace, on account of convincing potential employers that you’re the best candidate for a job. For example, our entry-level digital marketing cover letter aims to help aspiring digital marketers get their foot in the door without any prior work experience.

You’re also encouraging whoever’s reading to look at your CV. Although there are businesses that still manually sift through CVs, more and more are using applicant tracking software (ATS).

ATS scans through CVs with criteria set by the business. While that helps them cut down on the number of documents they read, they can also miss out on great candidates—including you.

A social media cover letter’s contents also differ from a social media portfolio . Whereas a portfolio shows how you apply your education and skills, a cover letter’s task is to grab the attention of a hiring manager.

Do you need a social media cover letter?

Entry-level jobs tend to be competitive—a cover letter will help you stand out.

A cover letter tells a business ahead of time how the skills in your CV align with the role you’re applying for. At the same time, it helps them see how your traits and experience—whether they’re from university or previous non-marketing jobs—match what they need. It also gives you a chance to explain oddities in your CV such as gap years, turnovers, course shifting, and the like.

How to write a cover letter for a social media job?

What to include in a social media cover letter.

Like an entry-level digital marketing cover letter, your social media cover letter needs a header, introduction, body, and closing statement.

Header : The header needs to include your full name and contact information, followed by the date, the name of the hiring manager, and their details. It should look like this:

Body : After that, start your letter by greeting the hiring manager and mentioning the role you’re vying for. Mention where you heard about this position, or if someone in their organization referred you to this role. It should end with a hook that leads to the body of the letter.

As for the body, your second paragraph should feature your skills and experiences. Tie your academic achievements, extracurricular activities, volunteer record, and non-marketing work experience with your skills, and how both can apply to your role. Any award or competition wins apply here.

Your third paragraph should include any research on the company or role. Relate your motivations or experiences to either a business or role, or a project they are working on. Your commitment to skills and career growth should also go here.

Closing paragraph : Lastly, your closing paragraph should be simple but impactful. Call the reader to take action and reach out to you for any further information, or an interview.

How long should a cover letter be?

A cover letter should only be one page long. To achieve this length, all your sentences should be concise and to the point. You can play around with the sections highlighted below, but make sure you’re not repeating parts unnecessarily.

Additionally, only include details relevant to the position you’re applying for. Let’s pretend you’re applying for a social media manager role. You decided to write about the time you volunteered for a pet shelter in your cover letter.

In this case, you should focus on the transferable skills you displayed that are applicable to becoming a social media manager. That could be your interpersonal skills, critical thinking, or promotional skills.

Lastly, ensure everything is readable. Avoid run-on sentences, and try to only have 3 to 4 short sentences in each paragraph to keep everything manageable.

Social media cover letter examples [Free Templates]

Leverage all the skills and experiences you gained from school for your letter. For career switchers, analyze your previous work experience to match the desired job post.

Entry-level social media cover letter example

Dear [Interviewer’s Name],

I was referred to your job post for an online community manager on LinkedIn by a professor. When I read the role description and your company’s bio, I realized I’m a great fit. I’m confident in this assessment as my team management, communication, and technical skills suit this vacancy.

As mentioned, I’m confident in my ability to manage a team, as I’ve once led a group to a first-place win in a semester-long contest held by XYZ Company. I organized our schedule, ensured we hit our self-set milestones, and provided emotional and technical support to my team. These activities ran side-by-side with my thesis, for which I was given special commendation.

My experiences and soft skills fit the profile of your ideal online community manager. In terms of hard skills, I’m proud to say I have a natural ability to learn new software quickly. In fact, I taught myself how to use Buffer, Google Analytics, and Social Pilot to prepare for a role such as this.

I look forward to applying my skills to this exciting role, and developing as a professional in your company. Please feel free to reach me through my email or LinkedIn profile when you are available for an interview, or if you have any questions. Thank you for your time.

Respectfully,

[Your Name]

Download the sample resume here : Entry-Level Social Media Cover Letter Example

Social media cover letter example for career switchers

I found your opening for a social media director on Indeed and was struck by how good the position was. After conducting research on the role and your company, I’m confident that my previous work experience and skills would make me an excellent addition to your team.

In your post, you noted that your ideal candidate needs strong leadership qualities to integrate your new social media team into your business. As an office manager at XYZ company, I expertly coordinated and supervised multiple teams to ensure smooth business operations. I’m also well-versed in maintaining a workable budget, monitoring customer feedback, and tracking the effectiveness of our workplace policies.

Because of my position, I was also in charge of integrating our newly-formed social media team into our existing structure. As such, I endeavored to learn and develop the team’s branding voice and style bible across different social media platforms. To this end, I became certified in social media marketing to better guide the team.

The drive I found while helping our social media team is why I’m pursuing this role. I enjoy the challenge of running a social media team that consistently gets high engagement and converts leads to customers. To pursue that challenge with your company, a business that understands the importance of social media marketing, is the best way forward for my new career.

My skills are well-suited to your social media team’s needs. My extensive managerial experience can help integrate your new team into the company. And with my certification, I can help train your entry-level candidates to build an engaged, well-versed social media team.

Should you want to hear more about how I can help your company, you can reach me through my email to set up an interview. I look forward to having a productive conversation and learning more about your company.

Thank you for your time and consideration,

Download the sample resume here :  Career Switch Social Media Cover Letter Example

Social media jobs you can apply for

Entry-level social media jobs can have different titles. Be sure to check the job description if you’re ever confused by a job title.

1) Social media marketing intern/Social media intern

Salary (per Indeed ): $34,863 per year

Your role as a social media marketing intern involves doing a lot of basic tasks. This is the ground floor of your social media career, after all! You’ll do a lot of research on social media platforms and trends, schedule captions and posts you’ll write yourself, and report on a platform’s performance.

2) Social media manager

Salary (per Glassdoor ): $49,128 (base pay)/$66,179 (with additional pay) per year

This is the first job of many social media professionals. Social media managers have elevated responsibilities from interns, as they’re responsible for the operations of a social media campaign. They also ensure every post aligns with a brand’s style, and research their brand’s audience in every platform to determine the best times to post. Plus, if they don’t have a copywriter, graphic designer, or video editor, they make all the content on their own!

3) Community manager

Salary (per ZipRecruiter ): $48,310 per year

Community managers, also known as social media community managers, are in charge of connecting a brand with its audience. They moderate their social media communities and keep up engagement with followers to keep accounts busy. What’s more, they provide customer service to build brand loyalty and authority.

4) Social media content strategist

Salary (per Salary ): $54,242

This role focuses on the content, strategy, and marketing aspects of social media. You’re in charge of creating the strategy that social media teams follow. In addition to keeping track of content trends, you’ll also have to decide the best kind of content to deploy to specific platforms. You might also be tapped in to manage content on the business’s main website.

5) Social media analyst

Salary (per Talent ): $60,049

A social media analyst is all about the numbers. They monitor the data of a business’s social media, including engagement, interaction, bounce rates, traffic, click-through rates, and more. Once they have the data, they craft reports, recommendations, and strategies to grow each platform.

How to become a social media manager with no experience

Curious about how to become a social media manager with no work experience? Take a look at how Eszter, Andrew, and Grace found their way to social media marketing, and general digital marketing.

Eszter made a total career change after having an established career. She started the shift with a marketing apprenticeship . While she shifted to SaaS, her marketing career began by managing the social media of an eCommerce business with no experience in the field beforehand.

Andrew ’s another ex-apprentice who had a career, and a whole business, unrelated to digital marketing. Despite having zero experience in digital marketing, he still landed an apprenticeship where social media management was a huge responsibility. At the end of three months, he managed to grow his mentor’s customer intake by 1,300%—and gained skills to grow his own business.

Grace meanwhile was still in university when she realized that she wanted to pivot to digital marketing. Through her free, mentor-led apprenticeship, she learned the necessary skills to become a full-fledged social media marketer. Afterward, she began her own social media marketing agency, which she continues to run to this day.

After writing your entry-level social media cover letter, it’s time to prepare for the interview. Read these posts for tips on how to impress your next potential employer:

Interview Anxiety: How to Calm Nerves Before an Interview Tell Me About a Time You Made a Mistake [Examples + Tips] Top 20 Social Media Interview Questions [+ Sample Answers] 21 Digital Marketing Interview Questions in 2022

Five years in journalism, two in proofreading, and eight in freelance ghostwriting. Creating content that's entertaining, informative, and actionable shapes my writing. When not scrutinizing my copy, I'm likely watching hockey.

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7 Social Media Manager Cover Letter Examples

Introduction.

When applying for a job as a social media manager, a well-crafted cover letter can be the key to standing out in a competitive job market. While your resume provides an overview of your skills and experience, a cover letter allows you to showcase your personality, passion, and why you're the perfect fit for the role. In this article, we will provide you with a variety of social media manager cover letter examples to help you create a compelling and tailored cover letter that will impress hiring managers.

A strong cover letter can make a lasting impression and greatly increase your chances of securing an interview. It demonstrates your ability to communicate effectively, highlights relevant achievements, and shows that you have taken the time to research the company and understand their needs. By following the examples and tips provided in this article, you'll be well on your way to crafting a standout cover letter that will make a positive impact on potential employers. So let's dive in and explore some effective social media manager cover letter examples!

Example 1: Senior Social Media Manager Cover Letter

Key takeaways.

Emily's cover letter effectively positions her as a highly qualified candidate for the Senior Social Media Manager position at Facebook.

When applying for a social media manager role, it is crucial to demonstrate your passion for the company's social media platform and show how your experience aligns with their goals.

She highlights her experience in various social media roles, showcasing her diverse skill set and industry knowledge.

Highlighting experience in different social media roles demonstrates versatility and a deep understanding of social media trends and user behavior.

Emily emphasizes her achievements in driving engagement and conversion through successful campaigns and strategic partnerships.

Highlighting quantifiable achievements, such as exceeding engagement and conversion targets, demonstrates your ability to deliver tangible results and drive business objectives.

To strengthen the cover letter, Emily could further highlight her specific accomplishments and the impact they had on the companies she worked for.

Don't be afraid to provide specific examples of successful campaigns, partnerships, or initiatives to highlight your expertise and demonstrate your ability to make a meaningful impact.

Example 2: Content Creator Cover Letter Example

Michael's cover letter effectively demonstrates his ability to create engaging and shareable content, positioning him as an ideal candidate for the Content Creator role at Buzzfeed.

When applying for a content creator position, it is essential to showcase your creativity, storytelling skills, and understanding of the target audience. This conveys your potential to contribute to the company's content strategy and drive audience engagement.

He highlights a key achievement - developing a viral social media campaign that resulted in a significant increase in website traffic and engagement. This showcases his ability to analyze audience insights, craft compelling narratives, and leverage emerging trends.

Emphasize your past successes and provide specific metrics to demonstrate the impact of your content creation skills. This shows your ability to deliver measurable results and create content that resonates with the target audience.

While Michael's cover letter effectively highlights his experience and achievements as a Social Media Specialist, he could have further emphasized his specific qualifications and unique skills in content creation.

Don't forget to mention any relevant certifications, tools, or software you are proficient in. Highlighting your expertise in content creation, such as video editing, graphic design, or SEO optimization, will strengthen your application and demonstrate your well-rounded skill set.

Example 3: Brand Strategist Cover Letter Example

Jessica's cover letter effectively showcases her relevant experience and passion for brand strategy, positioning her as an ideal candidate for the Brand Strategist role at Nike.

When applying for a brand strategist position, it's crucial to highlight your experience in developing brand narratives, executing marketing campaigns, and driving brand loyalty. This demonstrates your ability to create cohesive brand strategies that align with the company's vision.

She highlights her experience as a Social Media Analyst at Adidas, emphasizing her understanding of consumer behavior and the importance of storytelling in brand building.

Showcase your expertise in analyzing consumer behavior and leveraging social media to drive brand awareness and engagement. This demonstrates your ability to stay ahead of market trends and connect with target audiences effectively.

Jessica also mentions her role as a Brand Strategist at Under Armour, where she collaborated with key stakeholders to develop and execute comprehensive brand strategies.

Highlight your experience in developing and implementing brand strategies that align with the company's vision. This shows your ability to think strategically and drive impactful results.

To strengthen her cover letter, Jessica could have included specific examples of successful marketing campaigns or initiatives she led during her previous roles.

Provide concrete examples of successful marketing campaigns or initiatives you have led. This demonstrates your ability to generate tangible results and showcases your creative thinking and problem-solving skills.

Example 4: Influencer Marketing Manager Cover Letter Example

Sarah's cover letter effectively showcases her experience and achievements in influencer marketing, positioning her as an ideal candidate for the Influencer Marketing Manager role at L'Oreal.

When applying for a role in influencer marketing, it's crucial to demonstrate both your experience in the field and your passion for the industry. This shows that you understand the unique dynamics of influencer partnerships and are genuinely interested in the brand's products and values.

Sarah highlights her past successes, such as the significant increases in brand engagement, sales, and social media following that she achieved in her previous roles.

Quantify your achievements in influencer marketing to demonstrate your ability to drive results. Highlighting specific metrics, such as engagement rates, sales growth, and social media reach, shows your effectiveness in leveraging influencers to achieve business objectives.

She also emphasizes her skills in building and nurturing relationships with beauty influencers, as well as her ability to lead cross-functional teams and implement data-driven strategies.

In the influencer marketing field, relationship-building and collaboration are essential. Highlight your ability to foster strong partnerships with influencers and your expertise in managing cross-functional teams. Additionally, emphasize your data-driven approach to influencer campaigns, as this demonstrates your ability to measure and optimize campaign effectiveness.

To further strengthen her cover letter, Sarah could have specifically mentioned how her experience aligns with L'Oreal's influencer marketing goals and values.

Tailor your cover letter to the specific company and role you are applying for. Research the brand's influencer marketing initiatives and values, and highlight how your experience and skills align with their objectives. This shows your understanding of the brand and your ability to contribute strategically to their influencer marketing efforts.

Example 5: Social Media Analyst Cover Letter Example

David's cover letter effectively demonstrates his expertise and achievements in the field of social media analytics, positioning him as an ideal candidate for the Social Media Analyst role at Google.

When applying for a niche role like Social Media Analyst, it's important to showcase your specific experience and accomplishments in the field. This helps the hiring manager understand your expertise and potential impact on the company.

David highlights his experience at Twitter, Facebook, and Snapchat, highlighting his ability to drive tangible results through strategic social media campaigns.

Emphasize your specific achievements and quantifiable impact in your cover letter. This demonstrates your ability to deliver measurable results and adds credibility to your application.

David's mention of developing a comprehensive social media analytics framework at Snapchat showcases his skills in data analysis and decision-making.

If you have experience in developing frameworks, methodologies, or tools that improve efficiency or effectiveness, be sure to highlight these in your cover letter. This demonstrates your ability to innovate and drive improvements in your field.

To further strengthen his application, David could have mentioned any certifications or specialized training he has received in social media analytics.

If you have any relevant certifications or training, be sure to mention them in your cover letter. This demonstrates your commitment to professional development and showcases your expertise in the field.

Example 6: Community Manager Cover Letter Example

Samantha's cover letter effectively showcases her experience and achievements as a Community Manager, making her a strong candidate for the position at Reddit.

When applying for a community manager role, it is crucial to demonstrate your experience in managing online communities and engaging with users. Highlighting your past roles and responsibilities in this field will show your ability to handle the challenges of the position.

She emphasizes her achievements, particularly the successful user-generated content campaign at Pinterest, which resulted in increased user engagement and valuable user insights.

Highlighting specific achievements and quantifiable results in your cover letter demonstrates your ability to drive positive outcomes and make a tangible impact. This helps potential employers envision the value you can bring to their organization.

Samantha could have further emphasized her skills in content creation and strategy development, as these are highly relevant to the Community Manager role.

Tailor your cover letter to highlight the skills and strengths that are most important for the position you are applying for. In the case of a Community Manager role, showcasing your expertise in content creation, social media management, and community engagement can make your application stand out.

By expressing her enthusiasm for Reddit's mission and commitment to meaningful online communities, Samantha effectively aligns herself with the company's values.

Showcasing your passion for the company and its mission in your cover letter demonstrates your genuine interest and dedication. This can help you establish a strong connection with the hiring manager and increase your chances of being considered for the position.

Example 7: Social Media Advertising Manager Cover Letter

Matthew's cover letter effectively showcases his experience in social media management and digital advertising, positioning him as an ideal candidate for the Social Media Advertising Manager role at LinkedIn.

It's crucial to highlight your expertise and achievements in the field of social media advertising. This demonstrates your ability to drive impactful campaigns and contribute to the company's growth.

He provides specific and quantifiable results from his previous roles, such as increasing follower base by 50%, growing website traffic by 30%, and achieving a click-through rate 20% above industry standards.

Quantify your achievements to demonstrate the tangible impact of your work. This helps hiring managers understand the value you can bring to their organization.

Matthew also emphasizes his ability to collaborate with cross-functional teams and stay ahead of industry trends, showcasing his well-rounded skill set.

Highlight your collaboration skills and ability to adapt to a rapidly changing industry. This shows that you can effectively work with colleagues from different departments and stay ahead of the curve in the ever-evolving world of social media advertising.

To further strengthen his cover letter, Matthew could have mentioned any specific social media platforms or advertising tools he is proficient in, as well as any certifications or specialized training he has undergone.

Mentioning specific platforms, tools, and certifications can help hiring managers assess your technical skills and determine if you have the necessary expertise to excel in the role.

Skills To Highlight

As a social media manager, your cover letter should highlight the unique skills that make you a strong candidate for the role. These key skills include:

Social Media Strategy Development : Showcase your ability to develop effective social media strategies that align with the company's goals and target audience. Highlight any experience you have in creating and executing social media campaigns that have resulted in increased engagement, brand awareness, or conversions.

Content Creation : Demonstrate your expertise in creating compelling and engaging content for social media platforms. Discuss your skills in crafting creative and visually appealing posts, writing impactful captions, and utilizing multimedia elements such as images, videos, and infographics to enhance engagement and drive traffic.

Community Management : Emphasize your experience in managing and nurturing online communities. Highlight your ability to engage with followers, respond to comments and messages in a timely manner, address customer inquiries and concerns, and foster positive relationships with the brand's online audience.

Data Analysis : Showcase your proficiency in analyzing social media metrics and using data to inform decision-making and optimize social media strategies. Discuss your experience in tracking key performance indicators (KPIs), monitoring engagement rates, analyzing audience demographics, and using social media analytics tools to gain insights and make data-driven decisions.

Knowledge of Various Social Media Platforms : Highlight your familiarity with different social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. Discuss your understanding of the unique features, best practices, and target audiences of each platform, as well as your ability to adapt content and strategies accordingly.

Creativity and Innovation : Showcase your ability to think creatively and come up with innovative ideas for social media content and campaigns. Discuss any past experiences where you introduced new concepts or approaches that resulted in increased engagement or brand visibility.

Communication Skills : Emphasize your strong written and verbal communication skills, as effective communication is essential in social media management. Discuss your ability to write compelling copy, craft engaging captions, and communicate with followers and colleagues in a clear and professional manner.

Problem Solving : Highlight your ability to identify and address challenges or issues that may arise in social media management. Discuss any instances where you successfully resolved a crisis, managed negative feedback, or implemented solutions to improve social media performance.

Project Management : Showcase your organizational and project management skills by discussing your experience in planning and executing social media campaigns, coordinating with cross-functional teams, and adhering to deadlines.

Adaptability : Emphasize your ability to adapt to changing trends, algorithms, and social media landscape. Discuss any instances where you quickly adjusted strategies or tactics to capitalize on emerging opportunities or overcome challenges.

By highlighting these key skills in your cover letter, you can demonstrate your suitability for the role of a social media manager and differentiate yourself from other candidates.

Common Mistakes To Avoid

When crafting your cover letter for a social media manager position, it's important to avoid these common mistakes:

Using Generic Statements : A common mistake is to use generic statements that could apply to any job or company. Instead, tailor your cover letter to the specific job requirements and company culture. Research the company and highlight how your skills and experience align with their needs and values.

Lack of Personalization : Another mistake is to send out a generic cover letter without personalizing it for each application. Take the time to address the hiring manager by name and mention specific details about the company or job posting that caught your attention. This shows that you have done your research and are genuinely interested in the opportunity.

Not Showcasing Specific Achievements and Results : Your cover letter should not just repeat the information on your resume. Instead, use it as an opportunity to highlight specific achievements and results that demonstrate your expertise in social media management. Provide examples of successful campaigns you have worked on, metrics you have improved, or any other relevant accomplishments.

Neglecting to Mention Knowledge of Social Media Platforms : As a social media manager, it is essential to showcase your knowledge and experience with various social media platforms. Mention specific platforms that you are proficient in, such as Facebook, Instagram, Twitter, LinkedIn, or TikTok. Highlight any certifications or courses you have completed to further demonstrate your expertise.

Failing to Demonstrate Creativity and Innovation : Social media is a constantly evolving field, and employers are looking for candidates who can bring fresh ideas and approaches. Avoid the mistake of not showcasing your creativity and innovation in your cover letter. Mention any unique strategies or campaigns you have developed and how they have contributed to the success of previous employers.

Ignoring the Importance of Analytics and Data : Social media management involves analyzing data and using insights to optimize campaigns and measure success. It is crucial to mention your familiarity with analytics tools, such as Google Analytics or social media analytics platforms. Highlight any experience you have in tracking metrics, analyzing data, and using the insights to drive decision-making.

Failing to Proofread and Edit : One of the most common mistakes in any cover letter is overlooking typos, grammatical errors, or formatting issues. Make sure to proofread your cover letter carefully and use editing tools to catch any mistakes. A well-written and error-free cover letter shows attention to detail and professionalism.

By avoiding these common mistakes, you can create a strong and compelling cover letter that highlights your skills, experience, and passion for social media management.

In conclusion, a well-crafted cover letter is an essential tool for any social media manager's job application. It provides an opportunity to showcase your skills, experience, and passion for the field, while also demonstrating your ability to communicate effectively.

Throughout this article, we have provided three examples of strong cover letters for social media manager positions. These examples highlight different approaches and techniques that can be used to grab the attention of hiring managers and stand out from the competition.

Key takeaways from these examples include:

• Tailoring your cover letter to the specific job requirements and company culture.
• Highlighting your relevant skills and experience in a concise and compelling manner.
• Demonstrating your passion for social media and your ability to stay up-to-date with industry trends.
• Using specific examples and metrics to quantify your achievements and demonstrate the impact of your work.
• Showing your enthusiasm for the company and the opportunity to contribute to its success.

By following these key takeaways and avoiding common mistakes such as generic language and excessive length, you can create a cover letter that effectively communicates your value as a social media manager and increases your chances of landing your dream job.

Remember, a cover letter is your chance to make a strong first impression and differentiate yourself from other applicants. So take the time to craft a personalized and impactful cover letter that showcases your unique skills and experiences. Good luck with your job search!

Social Media Intern Cover Letter Examples

Use these Social Media Intern cover letter examples to help you write a powerful cover letter that will separate you from the competition.

Social media interns help businesses to connect with their customers through social media platforms. They develop and manage social media campaigns, create content, and track the results of their work.

To get a job as a social media intern, you need to write a cover letter that shows your passion for social media and your ability to connect with customers.

Check out the examples below to learn how to write a social media intern cover letter that stands out.

Formal/Professional Writing Style Example

With a strong passion for social media and a deep understanding of its growing influence on society, I believe that I would be an ideal candidate for the Social Media Intern role at your esteemed organization. I am eager to contribute my skills and enthusiasm to your team and promote your brand’s online presence effectively.

Currently, I am pursuing a Bachelor’s degree in Marketing and Communications, which has provided me with comprehensive knowledge of marketing principles and social media management. During my course, I have gained hands-on experience in creating and implementing social media strategies, content creation, target audience analysis, and performance tracking. These experiences have honed my abilities in developing engaging content in line with brand objectives while meeting the intended audience’s preferences.

Moreover, I have had the opportunity to work with various social media management tools such as Hootsuite, Buffer, and Canva, which have greatly enhanced my technical proficiency. I am also proficient in both written and spoken English, ensuring clear and compelling communication in all my social media posts.

Furthermore, my experience as a volunteer social media manager for a local non-profit organization has allowed me to strengthen my teamwork and time management skills. In this role, I collaborated closely with a cross-functional team, generating content for different social media platforms and consistently meeting deadlines.

I am confident that my background in marketing, knowledge of social media platforms, and enthusiasm for promoting impactful content make me an excellent candidate for this position. I would be thrilled to have the opportunity to contribute to your organization’s growth and engage with your audience as a Social Media Intern.

Thank you for considering my application. I would be grateful for an opportunity to discuss my qualifications further with you during an interview.

[Your Full Name]

Entry-Level Writing Style Example

As a recent graduate from State University with a Bachelor of Arts in Communications and a strong passion for digital marketing, I believe that I possess the skills and eagerness to excel in this role.

Throughout my college experience, I have honed my communication and social media management skills through maintaining my personal blog, as well as contributing to the university newspaper’s online presence. My experience with social media platforms such as Facebook, Twitter, Instagram, and LinkedIn has not only allowed me to develop a strong understanding of these channels but also a keen interest in utilizing them for effective marketing purposes.

During my time working as a Communications Assistant for a local non-profit organization, I was responsible for creating and scheduling content for their social media accounts, tracking engagement metrics, and participating in online community management. This experience has taught me the importance of tailoring content to the target audience and measuring the success of my efforts. Additionally, my collaborative nature and ability to adapt quickly to new challenges make me an ideal candidate for a fast-paced and dynamic environment such as yours.

I am eager to contribute my skills and enthusiasm to your company as a Social Media Intern and continue to learn and grow in the process. I have enclosed my resume for your review and look forward to the opportunity to discuss how my qualifications align with your needs.

Thank you very much for your time and consideration.

Networking/Referral Writing Style Example

I was referred to this opportunity by your current employee, John Smith, who is a close friend and mentor. He spoke highly of the amazing work culture and the growth opportunities at your company, which caught my attention.

Working closely with John over the past two years, I have become well-versed in social media management and content creation. Under his guidance, I have handled social media presence for our college’s annual festival, increasing its reach by 25% and driving a higher engagement rate each year. Having seen my work, John encouraged me to apply for this position, believing that my skills and passion for the field would make me a great fit for your team.

In addition to my hands-on experience, I am pursuing a Bachelor’s degree in Communications and Media Studies. This has allowed me to develop a strong understanding of social media platforms, analytics, and the latest industry trends. I am keen on putting my academic knowledge into practice by working alongside your talented team and learning from their collective experience.

I am excited by the prospect of contributing to your organization’s online presence and supporting the growth of your brand. Thank you for considering my application. I look forward to the opportunity to discuss my suitability for the role in further detail.

[Your Name]

Enthusiastic/Passionate Writing Style Example

As someone who practically lives and breathes social media, I cannot stress enough how absolutely thrilled I am for the opportunity to contribute my skills, creativity, and dedication to your team. The moment I came across the job opening, my heart leapt – I knew that this is where I belong, helping your esteemed organization thrive in the ever-evolving world of social media.

What truly excites me about this position is the chance to grow alongside your company, which I have always admired for its innovation, dynamism, and commitment to excellence. I am a big believer in the power of social media to create connections, spark conversations, and revolutionize the way we communicate with each other – and I am confident that, under your esteemed guidance, my passion for social media will take flight, empowering me to make lasting and meaningful contributions.

As an avid creator constantly experimenting with various social media platforms, I have honed my skills in content crafting, campaign management, and audience engagement. My keen eye for detail, unwavering enthusiasm, and resilient work ethic make me the perfect candidate for this role. I am eager to learn from your team of professionals, who have played an integral part in shaping the landscape of social media by consistently pushing boundaries.

In conclusion, I cannot wait to bring my boundless energy, adaptability, and passion for social media to this incredible opportunity. I am convinced that my background, dedication, and enthusiasm will make me a valuable asset to your company. Thank you for considering my application, and I look forward to discussing my qualifications further at your convenience.

Warm regards,

Problem-Solving Writing Style Example

As a marketing and communication enthusiast who closely follows your company’s social media presence, I have noticed a few challenges that you may currently be facing in effectively engaging with your audiences. Firstly, it appears to be a lack of consistency in posting schedules, which hinders the development of a loyal online community. Additionally, the content on your social media channels could benefit from a more distinctive and attractive brand voice to better captivate the attention of the target audience.

I believe my skills and experiences make me the perfect candidate to address these challenges and contribute to the overall success of your social media presence. As a recent graduate in marketing and communications, I not only understand the importance of a cohesive and compelling social media strategy but also possess hands-on experience in implementing such plans. During my time as a social media assistant for the university’s marketing department, I successfully helped increase overall engagement and reach by implementing a consistent posting schedule and developing a unique brand voice. Furthermore, my experience with social media analytics tools like Hootsuite and Google Analytics will be invaluable in measuring the impact of our strategies and making data-driven improvements.

What sets me apart from other candidates is my passion for creativity and innovation. I am always eager to explore new approaches and collaborate closely with cross-functional teams in devising solutions that exceed objectives. My strong written and verbal communication skills, along with my adaptability and eagerness to learn, will ensure that I seamlessly integrate into your team and contribute effectively from day one.

I am thrilled about the opportunity to contribute to your company’s social media impact and help solve the challenges currently faced. Thank you for considering my application. I look forward to discussing my suitability for the role and how I could be a valuable asset to your team.

Sincerely, [Your Name]

Storytelling/Narrative Writing Style Example

As a passionate storyteller and social media enthusiast, I have always been drawn to the power of narratives in connecting with audiences. I vividly recall a moment during my sophomore year in college when I realized the potential of social media as a powerful tool for storytelling.

It was a warm summer evening, and I had just returned from a study abroad trip to Spain. I had fallen in love with the country’s vibrant culture and rich history and wanted to share my experiences with others. I decided to create a blog, detailing my adventures and sharing vivid photographs of the places I had visited. To my surprise, in just a few weeks, my blog gained traction and I acquired a significant following.

Through this experience, I honed my skills in creating engaging content, analyzing audience preferences, and leveraging various social media platforms to increase visibility. I also developed a keen understanding of how to interact with diverse online communities, which I believe is an essential quality for a Social Media Intern.

I am excited about the opportunity to apply my storytelling abilities and social media expertise to your organization. As an intern, I am eager to learn from your experienced team and contribute to the growth of your brand’s online presence. I believe that my creativity, strong communication skills, and passion for social media make me an ideal candidate for this role.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further and demonstrate how my unique perspective can add value to your organization.

Law Clerk Cover Letter Examples

Chemical engineer cover letter examples, you may also be interested in..., social media assistant cover letter examples, business development representative cover letter examples, biostatistician cover letter examples, real estate sales manager cover letter examples & writing tips.

Money Report

Did ChatGPT write your resume and cover letter?: How to answer the most obvious job interview AI question

By emily larcher,cnbc • published may 16, 2024 • updated on may 16, 2024 at 12:30 pm.

• Studies show that a significant number, though by no means a majority, of job hunters are using artificial intelligence like ChatGPT to write resumes and cover letters.
• The use of gen AI in the job hunt is especially prevalent among younger workers.
• AI can be a valuable writing partner, but job seekers will need to be prepared to explain how and why they used it in the job application process.

Recent surveys show that artificial intelligence is playing a greater role in the job application process. Use of generative AI tools like ChatGPT is becoming more common as a writing partner for resumes and cover letters.

It's no surprise. It may be a good idea. Submitting materials as part of the job application process is a task that can cause anxiety and which people have an inclination to put off. Many job seekers fear their resume may not stand out from the crowd, or may include embarrassing errors that even after proofreading they somehow missed in a rush to apply. AI can ease some of these concerns and be a productive writing partner.

So far, the surveys suggest that roughly one-fifth of job seekers are relying on AI. A survey out this week from ResumeTemplates found that 22% of Gen Z job applicants used ChatGPT to create a resume or cover letter. An earlier survey conducted by ResumeBuilder found that in the past year, 18% of U.S. job seekers say that they used ChatGPT to craft resumes and cover letters, as well as prepare for interviews. In its survey, usage dips to 9% among job seekers in the 45 to 54 year-old age bracket.

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Use of AI to write resumes and cover letters remains controversial. Some career experts say the big problem is that job seekers are using tools like ChatGPT the wrong way. As a hiring manager and founder of a career development business recently told CNBC Make It , "no matter how exciting this new technology is, humans are still in charge of the hiring process. Which is why having a robot write   your resume is a recipe for disaster."

There is a risk that use of ChatGPT and similar tools leads to the production of resumes and cover letters that all start to look exactly the same .

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Importantly, the ResumeTemplates survey found that 77% of job seekers who used AI said they made edits to what ChatGPT provided.

In the end, the situation is similar to what's happening in education. Banning use of ChatGPT and other gen AI among students is a losing battle for teachers. Better to help students understand how to use AI as a tutoring tool to improve their own unique performance. Editing a first draft of a resume or cover letter produced by an AI — the same way that a student might an essay — is an important step. But even if a job seeker is successful in creating a resume or cover letter with an AI that stands out, that still won't prepare them for the final step: when human resources or a hiring manager asks them point blank whether they used AI in the job application process.

Here's how career experts say you should handle that.

Career expert advice on using AI to get hired

ChatGPT can in fact help you land a job, according to those who have used it. The first thing to know is that fear that hiring firms will look down upon use of AI is not a given, by any stretch. The recent ResumeBuilder survey found that over half (55%) of job seekers stated that potential employers lauded their use of AI during job interviews. Only 29% of job seekers said they believed their use of AI with prospective employers led them to not be hired.

Any job interview question about AI should be seen as a chance to pivot the conversation. When HR or a hiring manager asks about use of AI in production of a cover letter or resume, the onus is on the job seeker to pivot the AI conversation to make a more compelling point, says Marissa Morrison, v.p. of people at ZipRecruiter. Applicants should have a talking point prepared to show that their use of AI is an example of their familiarity with, and embrace of, technology trends. Morrison said job seekers that are open about their AI use for "administrative and automated tasks" can demonstrate they are prepared to create new avenues of productivity on the job — a key goal of organizations in AI adoption. 

Don't deny use of AI, and be knowledgeable about how a hiring firm uses it. Vicki Salemi, career expert for Monster.com, says job seekers should start with honesty — denying the use of AI won't get you anywhere. She also focused on how to pivot the AI conversation. Specifically, ahead of any interview, job seekers should research and be knowledgeable about a specific company's scope of AI use, and bring an AI conversation with HR or hiring managers back to that company-specific case. 

Be skeptical of working for any company that is dismissive of AI . Job seekers should be on the lookout for companies that may be a bad fit — any organization that is dismissive of AI may not be where a worker wants to grow in a career long-term. Julia Toothacre, resume and career strategist for ResumeBuilder, said no matter how much a job seeker may need a position, this is not a red flag to be ignored given where most of the market is going with AI deployment. As with the other experts, Toothacre says job seekers should practice talking about how they not only embrace, but "own" AI and are prepared to leverage it in "understanding job efficiency standards." 

Most important of all: Never use AI as a "crutch." What ChatGPT, or any other AI tool, should not be is a "crutch" to generate resumes and cover letters tailored to job postings, says Katie McGinnis, vice president of human resources at online learning company Udacity. Employers can easily spot when an applicant relied solely on AI for resumes and cover letters. McGinnis says to be as specific as possible during job interviews about AI skills, "just as you would any other technical skills."

Also on CNBC

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• Warren Buffett says one AI question has stumped economists for a century
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Social Media Coordinator Cover Letter Example

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Start your Social Media Coordinator cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role or professional status. Follow this with a compelling statement about your interest in the role and the company. For instance, "As a passionate and results-driven social media professional, I was thrilled to discover the opportunity to bring my unique blend of creativity and analytical skills to [Company Name] as your next Social Media Coordinator." This not only shows your enthusiasm for the role but also gives a snapshot of your qualifications. Remember, the opening of your cover letter should grab the reader's attention and make them want to learn more about you.

The best way for Social Media Coordinators to end a cover letter is by summarizing their skills and experiences, expressing enthusiasm for the potential role, and inviting the reader to continue the conversation. For instance, "In conclusion, my experience in creating engaging content and managing multiple social media platforms makes me a strong candidate for this role. I am excited about the opportunity to bring my unique ideas and proven strategies to your team. I look forward to the possibility of discussing my application further." This ending is assertive, shows eagerness, and opens the door for further communication. It's also important to end with a professional closing, such as "Sincerely" or "Best regards," followed by your name.

Social Media Coordinators should include several key elements in their cover letter. 1. Introduction: Start with a brief introduction about yourself and your interest in the position. Mention where you found the job posting and why you are interested in working for the company. 2. Relevant Experience: Highlight your relevant experience in social media coordination. This could include managing social media accounts, creating content, analyzing social media metrics, or developing social media strategies. Be specific about the platforms you have experience with, such as Facebook, Instagram, Twitter, LinkedIn, etc. 3. Accomplishments: Discuss any significant accomplishments in your previous roles. This could be increasing follower count, improving engagement rates, or successful social media campaigns you have managed. Use quantifiable data where possible to demonstrate your success. 4. Skills: Highlight your skills that are relevant to the role. This could include content creation, data analysis, SEO knowledge, or understanding of social media algorithms. Also, mention any tools or software you are proficient in, such as Hootsuite, Buffer, or Google Analytics. 5. Understanding of the Company's Brand: Show that you understand the company's brand and how they use social media. Discuss how you could contribute to their social media strategy and help them achieve their goals. 6. Closing: In your closing paragraph, express your enthusiasm for the role and the opportunity to contribute to the company. Thank the reader for considering your application and express your interest in discussing the role further in an interview. Remember, your cover letter should be tailored to each specific job application. It's your chance to show the employer why you're the best candidate for the role, so make sure it's well-written, concise, and free of errors.

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Content specialist resume example, try our ai cover letter generator.

9 Types of Content That Online Creators Can Make With Canva

C anva is one of the best tools for online creators who want to produce assets for their business without spending lots of time using complex design software. Its drag-and-drop nature, along with a broad suite of elements, make it a popular choice for all kinds of projects.

You can create several types of online content in Canva; let’s explore some of them.

1. Short-Form Videos

You can create short-form videos on many social media platforms, including TikTok, Instagram, and YouTube. But while each video doesn’t last for a lengthy period of time, you might spend hours putting together your creations with some software.

Canva has several tools that make it easy to design Reels, Shorts, and more. You can customize your text to fit your branding, along with uploading your own videos. On top of that, you can choose from templates that are already resized in a 16:9 format.

If you’re new to Instagram, consider trying these Reels ideas to stand out .

2. Website Landing Pages

Having a visually-appealing website has become more important than ever, especially if you work in a field like website or graphic design. In Canva, you can easily customize and create pages that your audience will find interesting as soon as they click on your site.

You can choose from several pre-designed templates and a variety of interesting themes. Some are available with a free plan, whereas others will require you to upgrade to Canva Pro.

The landing page designs in Canva let you use a mixture of stills and video content, and you can add whatever copy you feel will appeal to your site visitors. We’ve got a full guide on how to create a personal website with Canva if you want step-by-step assistance.

3. Social Media Headers

Many social media sites let you add a header or banner to your profile. You can use these to share useful information, such as your website address or usernames for accounts you have elsewhere. And if you’re a photographer, you can use your banner to showcase some of your work.

Canva has templates with the correct dimensions for many major social media networks. You can use elements and other handy tools to divide spaces on your page, and this can allow you to add multiple images and more.

If X (Twitter) is your platform of choice, you can learn all about how to create a professional banner for X with Canva .

4. Static Social Media Posts

Although videos are now a big part of the social media landscape, disregarding static social media posts isn’t a good idea. These still have plenty of value if you know how to use them in a way that provides value to your audience.

In Canva, you can easily upload photos and resize them according to your chosen platform. And if you need to make quick edits, doing so is easy thanks to sliders and filters.

You can also use Canva to design graphics with text, such as step-by-step carousels. Social media content is one of many ways that photographers can use Canva .

5. Newsletters

Newsletters help you communicate with your audience at a time that’s convenient for them. And besides including valuable information, you might also want to make your correspondences look aesthetically pleasing. Canva makes it easy for you to do that.

You can customize colors, fonts, and even add hyperlinks to important websites—such as subscription-only communities you have. After designing your newsletter, you can distribute it to your audience by downloading the file.

For a deeper dive and further guidance, see our guide on how to design a newsletter using Canva .

6. Podcast Covers

If podcasting is your preferred avenue for online creation, having a show cover can help others easily identify you. You don’t need to go into too much detail with this, and you probably shouldn’t spend a huge amount of time on it in your initial stages. Canva is a useful tool for quickly putting something together.

You can pick all kinds of logo designs when using Canva to create your podcast covers , along with customizing graphics and text fonts. On top of that, you can add other helpful elements—such as the social media platforms you’re present on.

Consider also checking out these essential tools that you need to make a great podcast .

Once you’ve written your ebook, you can bring your creation together in Canva. You can add elements like flags and maps that might be useful for telling your story better, and you’ll also find it easy to export your content in PDF format once you’ve finished customizing everything.

Another benefit of designing ebooks in Canva is that you can create the front cover for your project. Like many of the designs we’ve mentioned in our list, you can pick from both free and paid-for design templates. Alternatively, you can start from scratch.

Before you start writing, knowing what you’ll need for your ebook is a good idea.

8. How-To Tips

One key to being an online creator is solving your audience’s problems. And a great way to do that is by producing step-by-step guides. You can use Canva to design how-to tips in multiple ways.

We mentioned that you can design carousel posts with text earlier, but another way you can share how-to tips is by designing infographics. You’ll need to think about where you’ll share your content, as the dimensions will vary.

9. Smartphone Wallpapers

If you’re a photographer or designer, you’ve got plenty of potential avenues for selling your work. One that you might want to consider is smartphone wallpapers, and designing these in Canva is very easy.

You can use a 16:9 format and resize your images accordingly. If you want to see how your wallpaper will look beforehand, use a phone frame element and drop your image into it.

Canva: A Multi-Faceted Tool for Online Content Creators

Whether you’re a writer, podcaster, photographer, or designer, Canva is a fantastic tool for creating online content. You can easily adjust social media copy, and it’s also possible to design covers for artwork and logos. On top of that, you can share information in more of a presentable manner. You can also use Canva for more complex projects, such as bringing together your ebook designs.

BRIEF RESEARCH REPORT article

How does media contribute to the rise of hate crimes against foreign domestic helpers in hong kong an unfair problem frame and agenda setting provisionally accepted.

• 1 The University of Hong Kong, Hong Kong, SAR China

The final, formatted version of the article will be published soon.

Hate crimes are widespread in Hong Kong society. Foreign domestic helpers working in Hong Kong also experience unfair agenda-setting by the media due to their dual economic and social disadvantages, and the media tries to portray them in a hostile social role. At the same time, the media creates negative social images of minority groups through news coverage, which leads to an increase in social hate crimes against them. This study used WiseSearch, a Chinese newspaper collection and analysis platform, to explore how Hong Kong news media use news themes and content to create a negative image of Hong Kong foreign domestic helpers in order to understand the media origins of hate crimes against Hong Kong foreign domestic helpers. Ultimately, the study found that local news media in Hong Kong are more inclined to cover the legal disputes of foreign domestic helpers in the agenda-setting process. In addition, they are more likely to associate foreign domestic helpers with "fear" rather than "rest assured." The study also found that because of the news value orientation, Hong Kong media tended to treat foreign domestic helpers as outsiders and less sympathetically when writing news stories.

Keywords: hate crimes, Agenda setting, Foreign domestic helpers, Hong Kong, Problem frame approach

Received: 21 Jan 2024; Accepted: 15 May 2024.

Copyright: © 2024 CHEN. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) . The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

* Correspondence: Mr. ZHUOLI CHEN, The University of Hong Kong, Pokfulam, Hong Kong, SAR China

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