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Best 50 Profitable Art & Craft Business Ideas

  • October 24, 2022
  • by Rupak Chakrabarty

Do you want to start a business in the handicraft industry? Find here 50 profitable small art and craft business ideas that you can start with low investment. Additionally, most businesses allow you to start and run from home.

If you are a creative person and have a crafty mind, you can consider starting a craft business of your own. Basically, this type of business demands very small capital investment. Also, this type of business is a great opportunity for women, housewives, stay-at-home parents, and students.

Generally, making crafts requires particular skills and knowledge of skilled works. Actually, it is a type of work where useful and decorative devices are made completely by hand or by using only simple tools. This type of business doesn’t demand any sort of machinery.

List of 50 Art & Craft Business Ideas

#1. arts and crafts instruction.

This type of business is only for extremely skilled and experienced personnel. Actually, there are several men and women who want to attend classes in arts and crafts instruction. Sometimes educational institutions also arrange this type of class. You can start the business from home or from a commercial location.

#2. Bamboo & Cane Handicrafts

These eco-friendly products are light in weight and have their own style and elegance. These products have a high life with minimum maintenance. You can use bamboo strips and various types of canes to produce different utility and decorative items. The list may include mats, lampshades, trays, baskets, flower vases, wall hangings, ornaments, etc.

#3. Basket Weaving

There are several eco-friendly items that you can use for producing beautiful baskets. Generally, people buy baskets as utility items. Additionally, baskets are a very useful item for making gift baskets on different occasions. The business is easy to start. And you can start the business from home.

#4. Bone & Horn Crafts

Bone and horn craft items ensure good revenue. You can use cow horns, buffalo horns, stag antlers, and tusks in horn crafts. You will need to carve the desired object out from the solid part of a horn after soaking it in water. Similar to horn crafts, making bone crafts also involves a series of elaborate procedures.

If you love gardening, you can consider starting a bonsai business from home. Actually, bonsai is a Japanese art form. Basically, bonsai is an ornamental or show plant. However, creating beautiful bonsai demands specific skills and expertise. You can sell bonsai both from offline and online marketplaces.

#6. Bookbinding and Repairs

You can provide this particular service both from the home and from the retail store. However, you can start a home-based operation with a small investment. Bookbinding equipment is very inexpensive to purchase and there are even construction plans available that will enable you to build your own bookbinding equipment.

#7. Brassware

Brassware is often known as brass handicrafts. Actually, you can produce beautiful and decorative utility and home decor items from brass. However, you must have specific skills and knowledge for starting this business. Additionally, you will need to procure the raw materials and necessary equipment or hand tools.

#8. Cactus Arrangements

Actually, cactus comes under the segment of succulent plants. The cactus is a member of the plant family Cactaceae. Basically, growing and selling cactus arrangements are profitable businesses globally. Actually, any individual can start and operate this business by investing small capital investment. Even, if you already have a job and you are looking for a part-time opportunity, then also you can consider this business.

#9. Calligraphy

Actually, calligraphy is a visual art. And it is absolutely related to writing. Modern calligraphy ranges from functional inscriptions and designs to fine-art pieces where the letters may or may not be readable. Actually, people look for calligraphy services for different domestic and corporate functions to prepare the invitation or other instruments.

#10. Candle Making

A candle-making business from home is a very lucrative money-making option for any individual. Especially, it is a good money-making idea for housewives, moms, and even students. Definitely, you can earn some extra money or side income from this home-based business.

#11. Caricature

Actually, caricature is also known as a cartoon or funny art. Generally, business houses buy different types of caricature images. Additionally, caricature images are used on the invitation card, menu card, etc. To start this business, you don’t need to be a caricature artist. You can hire a caricature artist and market the images locally.

#12. Charcoal Portraits

If you are a professional artist, then you can consider starting this business from home. Generally, you have to create different portraits with chalk and charcoal. You can use fine lines, broad lines, and shades to create the perfect face for a person.

#13. Christmas Decorations

Christmas is the biggest festival globally. And needlessly, the festival itself ensures billion-dollar transactions in different trades and industries. Basically, people buy different types of decorative items to decorate their homes, offices, shops, etc. The list may include different lights, wreaths, pillows, Christmas trees, etc. So, you can consider providing Christmas decoration items to your customers.

#14. Craft Supply Store

This is one of the most profitable retail businesses in the art and craft industry. Craft persons often look for craft supply stores that sell a variety of items. Simply, where a craftsperson can find every item that he or she needs. The business demands moderate capital investment.

#15. Crocheting

Basically, crocheting is a special type of knitting. In crocheting, you will need to use different types of threads. You can produce different types of utility items and dresses like shrugs, scarves, caps, stoles, bags, etc. Basically, crocheting is the best way of earning money for women, moms, and housewives.

#16. Customized Mug

Customized mugs are the most popular gifts in the personalized gift industry. You can start the business in two ways. Either you can start a home-based operation or from a retail store. The business demands small capital investment and no technical skills.

#17. Customized Tshirt Making

This is also a great business you can explore from home. Basically, people buy customized t-shirts that give special messages. Globally, the customized t-shirt market is increasing very fast. You will need to procure a digital print machine and bare t-shirts for starting this business.

#18. Custom Mobile Cover Printing

The business is all about printing images on smartphone covers as per your client’s specifications. And you can operate the business entirely online from an eCommerce store. Additionally, you can operate the business from a retail location too. And in that case, the startup costs will be much higher.

#19. Dance School

Generally, dance studios provide different types of dance lessons to students. However, the very specific style depends on the local culture and demand. Additionally, it attracts all age groups of people who want professional dance lessons.

#20. Designer Bindi Making

Designer bindi is an essential beauty product for the women population. And there are various types of bindis available in the market. The women population has replaced traditional kumkum with the decorative designer bindi. Designer bindi-making business is profitable.

#21. Designer Blouse Making

A blouse is an essential readymade garment for women. Generally, this apparel was popular in the Asia Pacific region in ancient times. And women used to wear blouses as their daily wear. Nowadays, with the changing fashion style, designer blouse is increasingly popular globally. And women can drape a designer blouse with sarees, lehenga, and even with some western outfits.

#22. Designer Pillows

This is another great craft business you can start with a small capital investment. Actually, you can produce different types of designer pillows in several ways. You can use embroidery, applique, mirror work and beads work. Additionally, different types of gorgeous printed pillows are also very popular these days.

Dokra is a special type of craft business that produces decor items, utility items, and jewelry. This is brass art. And definitely, you must have specific skills and expertise for starting this business. Dokra art has huge popularity in the Asia Pacific region. However, these days it has a worldwide presence.

#24. Embroidery

Embroidery is ancient needle art. And it is one of the most popular needlework for designer garment making. Additionally, embroidery is very popular in any type of decorative bag, home decor, and home furnishing industry.

#25. Florist or Flower Arrangements

This is another craft business you can start with a small capital investment. You can start as a home-based or as a retail operation. There are numerous ways you can promote this business. However, the business demands skill. And you must be careful as you will handle perishable items.

#26. Gift Basket

Nowadays, this is a multi-million dollar industry. The demand increases, particularly in the festive seasons. Actually, there are several ways to customize gift baskets. And definitely, you will need to customize the baskets according to the client’s preference. Some of the most common options are chocolates, cookies, utilities, etc.

#27. Glass Handicrafts

Basically, glass handicrafts cater to a wide range of items. The list may include a flower vase, mirror, lampshade, photo frame, candle holder, showpiece, etc. However, the business demands innovative ideas and deep knowledge about several handcrafted items.

#28. Greeting Card Making

Even in this digital era, greeting cards are still very popular globally. Broadly, there are two different types of greeting cards you can produce. One is digitally printed cards and another is hand-painted or crafted. Both two types have huge popularity and acceptance. Depending on your skill and capacity, you can start the business from home also.

#29. Hand Painted Tshirts

This is another great craft business that you can start with a very small investment. If you are an artist, you can consider this business. For creating beautiful hand-printed t-shirts you can use different types of fabric colors and brushes.

#30. Iron Sculptures

Iron sculptures or metal sculptures are popular craft items. And you can make beautiful items out of scrap or nothing. Also, this item comes with indoor decoration and a patio too. Generally, craftspersons use casting and assembling for preparing beautiful sculptures.

#31. Jewelry Making

Handcrafted jewelry is a multi-billion dollar industry globally. And the market size is still increasing. There are numerous things that you can use for creating beautiful jewelry. Some of the most popular items are beads, jute, pearls, seashells, etc.

#32. Jute Bag Making

Basically, jute is an eco-friendly fabric. You can produce different types of jute bags with different sizes, patterns, and designs. Decorate your bags with embroidery, mirror work, or beads. Due to their higher durability, jute bags are popular among a wide range of the population.

#33. Lamp Shades

This is another great craft business you can start from home. Additionally, this business demands moderate capital investment. You will need to procure different items for producing lampshades. Generally, you can use different fabrics, wood, glass, etc for preparing lampshades.

#34. Leather Handicrafts

Basically, stuffed leather toys are the most popular items in this segment. Apart from the toys, the product range includes small furniture, home decor items, and jewelry.

#35. Mirror Art

Beautiful mirrors are the most popular home decor items. And you can produce different types of mirror art by using different small items. The list may include seashells, beads, small mirrors, stained glasses, etc. The business is highly profitable and ensures good revenue.

#36. Mobile Art Gallery

Starting a mobile art gallery demands a comparatively small capital investment than starting an art gallery in a traditional way. The business demands moderate capital investment and strategic planning. Additionally, you must have some sort of prior experience in the industry.

#37. Nursery Designing

Nursery designing or lawn care business is easy to start. Additionally, you can start offering the service initially from the home. The business demands moderate capital investment and specific knowledge and expertise. In this business, you can address both domestic and corporate clients.

#38. Online Coloring Books

Nowadays, initiating a small online shop is not very complex. Additionally, there are several options you can explore for starting and promoting an online coloring books business. Promoting a niche online business is much easier than an online store that caters to wide categories.

#39. Online Fabric Store

Starting an online fabric shop is an easier option than a retail store. However, the business demands moderate capital investment, hard work, and strategic planning. Different types of fabrics have huge demand. Additionally, you can sell other sewing items including different threads from the same store.

#40. Photo Frame

If you are a creative person, then you can consider starting this business. Actually, you can produce beautiful frames with different items. The list may include wood, metal, glass, fiber, etc. And you can use different beads, mirrors, etc to decorate them.

#41. Photography

If you are a passionate photographer, you can consider starting a photography business. There is a number of niche segments you can consider. You can offer the service either on a mobile basis at the client’s doorstep or from your own studio.

#42. Pottery

Actually, there are several items that you can use in pottery. These are earthware, porcelain, stoneware, etc. Pottery is one of the oldest human inventions. This craft business is easy to start and run. You can initiate the business from home with a small startup capital investment.

#43. Soap Making

The home-based soap-making business is very profitable. And as your business grows, you can scale up at any moment in time. With some equipment and raw materials, you can start this business. Additionally, the business demands a small amount of startup capital investment.

#44. Tortoise Shell Art

Generally, tortoise shells are used to create beautiful and decorative jewelry boxes. Also, you can produce earrings, bracelets, solid bangles, and necklaces. However, in starting this business, you will need to ensure the easy availability of tortoise shells. And definitely, you can start this business from home.

#45. Wall Hanging

Basically, wall hangings are the most popular home decor items. Also, these are great gift items too. You can produce different types of beautiful wall hangings with different types of fabric, jute, cardboard, wood, etc. The business is easy to start. Additionally, a home-based operation allows you to operate part-time.

#46. Wall Murals

Generally, wall murals are popular for both interior and exterior applications. Nowadays, 3D-printed wall murals have maximum demand. You can produce different types of wall murals at home and sell them through online marketplaces. Sometimes people prefer customized and innovative wall murals also.

#47. Wind Chimes

If you want to start a craft business where the product can produce beautiful sounds, you can consider a wind chimes-making business. Practically, you can make different types of wind chimes with several items. Some of the most popular items are cl

#48. Wine Stand

Beautifully crafted wine stands have huge demand both in developing and developed countries. You can produce different types of wine stands in different sizes, designs, and patterns. Additionally, you can use a variety of raw materials also. You can use wood, aluminum, and other metals for making wine stands.

#49. Woolen Knitting

Woolen knitting is an ancient craft business. Nowadays, there are several types of knitted garments that are very popular. Basically, people use woolen garments in the winter season. Therefore, you can start the business part-time also. Sell your products on Etsy and eBay.

#50. Woodworking

Woodworking is comparatively an easy business to start with a small startup capital investment. If you can initiate the business at home, then the only investment aspects are some hand tools and wood as raw materials. However, you may need to have some other items for decoration purposes. Any individual can start this business on a part-time or full-time basis.

Also Read: 30 Places to Sell Your Art & Craft Online

Generally, art and craft business ideas are perfect for creative artists. Nowadays, you can find a lot of online and offline opportunities to promote your craft business globally.

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Hello, I’m Rupak Chakrabarty, a passionate advocate for small and medium enterprises (SMEs) and the driving force behind MUVSI Consulting, where I serve as a dedicated small business coach. With years of experience in the entrepreneurial world and a deep-rooted commitment to helping SMEs thrive, I bring a wealth of knowledge, expertise, and guidance to aspiring and established business owners alike.

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How To Start An Art And Craft Business

How To Start An Art And Craft Business

Art and craft has been around for eons, present in several various different forms and varieties, and is one of the ways people can display their skills and express themselves. But up until now, art and crafts has only been viewed as a hobby- an activity that people indulged in during their spare time, something they tried to fit in when they had finished everything else that was of priority. However, arts and crafts is now being considered more than a spare time activity and being bestowed with the respect of a full fledged business.

The lockdown following the COVID-19 pandemic is to be credited to a great extent for the renewed interest and growth of art and craft as a business. Several people got back to their art and craft hobbies with a renewed passion and honed their skills, making products that piqued the interest of others, leading to business opportunities. In fact, while other companies suffered an economic hit during the ongoing COVID-19 pandemic, art and craft and the material supply businesses experienced a boost, such as a Fresno based leading manufacturer of art and craft kits, like DIY tie-dye and painting kits. This reinforced the popularity and growth of arts and crafts as a business opportunity. 

The retail sale of arts and crafts in 2019 in the US amounted to approximately one billion U.S. dollars. Globally, the market size of the art and craft business was valued at 35 million USD in 2017 and expected to reach a value of 50.9 billion USD by 2024, thus giving an insight into the scope and potential for the art and craft business . Speaking of India, the country exported handicrafts worth over Rs. 126 billion in fiscal year 2020, which is considerable considering the pandemic otherwise negatively affecting the worldwide economy. 

All these facts and figures prove that the art and craft business is no longer just a hobby but a full fledged business idea that has scope for growth in the future. 

Art and craft business

Benefits Of An Art And Craft Business

If you are a skilled artist, contemplating whether to start an art and crafts business , the following pointers will convince you to take the step forward and the above figures have already proved that there is no better time than now. 

Art and craft business

  • Increased Popularity

The increased time that people are spending at home owing to the pandemic is also making them invest more in craft items and artefacts to decorate their homes, to beautify it and make the surroundings more pleasant and aesthetically pleasing. This in turn has led to an increased demand for the art and craft business and its products. 

  • Supporting Local Arts And Businesses

The Prime Minister of India has asked for citizens to be ‘aatmanirbhar’ and support local businesses. And it cannot be more local than to start an arts and crafts business that supports the indigenous communities and boosts the economy. Plus it is a hobby that can be turned into a business, therefore making you Aatmanirbhar.

  • Being Your Own Boss

An art and craft business usually starts as a one-man show or probably two partners, therefore allowing you, the entrepreneur, to be independent and your own boss. You can work even in pajamas and from anywhere as you do not have to report to anyone. Nor is the business a service oriented one where you need to be presentable at all times or follow the timings of others. 

An art and craft business thus allows you to work in a stress free environment while being your own boss.

  • Monetising Your Passion

Very few have the advantage of turning their passion into a livelihood and earning money while enjoying what they do. The art and craft business is one such exception where you can monetize your passion and get paid for what you enjoy doing. 

  • Minimal Startup Costs

The startup cost for an art and craft business is minimal as the only investment required is to procure the raw material and supplies. Therefore to start an art and craft business requires the least amount of time and money. 

  • Provides Flexibility Of Working

Unlike the service business or retail shops where the entrepreneurs need to work as per the timings of the customers, in an art and craft business you can work as per your schedule. The business thus provides flexibility in terms of work hours and timings too. Also the commuting to work or to client’s site is eliminated in an art and craft business, thus providing further flexibility to you to work from wherever you wish and at whatever timings you deem appropriate.

  • Learning Business Skills

When you turn your hobby into a business, you even acquire further knowledge as to how to run a business, how to make a profit, how and where to buy reasonably priced raw material from, how to market the business and several other aspects of running a business. This information can come handy anytime later too.

  • Networking With New People

You might imagine an art and craft business to be lonely where you are just involved in creating the products. But a business also means interacting with potential clients, meeting like-minded individuals and forging business relationships. The business thus allows you to network with new people, learn more about the crafts as well as about running a business and expand your reach. 

These are some of the benefits of starting an art and craft business. 

Now that you are convinced of turning your art and craft passion into a business looking at the benefits above, the next step is to know how to start an arts and crafts business . The pointers discussed herewith will help you 

Art and craft business

  • Decide On Niche Products

An art and craft business can include a number of items. Some of them are-

  • Embroidered items such as frames, wall hangings, pillow covers, cushion, stoles, etc.
  • Paintings and painted picture frames, wall frames, painted cushions, stoles, handkerchiefs, tshirts, shoes, painted furniture, etc.
  • Decoupage products like decoupage bottles, frames, candles, kettles, glasses and even decoupage furniture like drawers, etc.
  • Sculpting and pottery products
  • Paper mache products like plates, decor items and artefacts
  • Crocheting, and yarn craft products
  • Macrame craft products
  • Calligraphy frames, cards, etc.

These are just some of the art and craft products that you can specialise in. It is important to ascertain what craft you are good at and also what products to create. Creating a niche in terms of the kind of craft and the products helps you to specialise in it and create a brand name for you.

  • Learn The Business Aspects

Once you decide on what craft products you want to specialise in and create a niche for yourself, the next step is to learn about the business aspects. You need to define why did you convert your hobby into a business and what are the goals and objectives that you have. You can start by making a business plan to jot down all the objectives of the business, how much you want to expand the business, what steps you need to take to achieve the objectives, the investment of time and money that will be required, etc. You can always Download business planning checklist to help prepare a thorough business plan for your art and craft business.

Art and craft business

  • Conduct A Market Research

A market research is an important step for every business, including the art and craft business where you need to ascertain what are the objects already available in the market, which one’s are selling more, what are they priced, etc. This helps identify if there is a demand for certain types of items in the market and also what exactly are the customers looking for. You can visit fairs, check out online platforms such as Etsy and Handmade at Amazon to carry out the research.

A market research further helps you to find places from where you can purchase raw materials for wholesale rates, and how you can advertise your products by learning what works in the market. When you research your market thoroughly, you will find the best outlets for your products and know whether they will sell. The reality is that for you to succeed in the crafts business, you must have an outstanding product. 

  • Determine Business Name And Structure

It is important to have a catchy name for the art and craft business for people to associate you and your crafts with it. A catchy name also has a recall value and is easy to remember. However the name must somewhere be connected to the business for the audience to understand and make a connection. 

Along with a name, the business must also be incorporated to give it a legal structure and identity. You can always approach deAsra to know which business structure is most appropriate for the business as well as the registrations necessary for running the business, such as GST registration, etc.

  • Decide Where To Sell

An art and craft business usually finds buyers at craft fairs and exhibitions such as the Daastkar Bazaar and similar fairs across the country. However in the times of COVID-19 not many people might be willing to venture out to fairs and gatherings.

Another place to market the business, which helps sell while maintaining a social distance and even has a wide reach, is via social media marketing. You can create a Facebook page as well as an Instagram account for your products and use these platforms to reach out to the targeted audience and sell your products. You can always Avail social media management service to utilise the potential of these marketing mediums to their fullest. Additionally, you must develop a website as it adds credibility to the business and a way to contact your business. It can also operate as a secondary sales channel. 

Art and craft business

  • Finalise Packaging And Shipping

Once you have scoured the market, finalised the product you want to specialise in, conducted a research, named and incorporated the business the next step is to finalise the packaging for the product. If the product is fragile that you need to ensure the packaging is secure. An attractive packaging also creates a good impression about the business and ensures repeat orders.

Additionally you need to tie-up with a transport company to handle the shipping of the products within the city as well to different parts of the country as well as the world. 

  • Determine Payment Methods

The final step is to determine the payment methods you can make available for your art and craft business. Considering not all orders will be within the city and if you are selling the products via online mediums then it is vital to have a payment gateway to allow payment via card or through UPIs. 

Photographs are a must for selling the crafts on various platforms and website, therefore you must invest in good photography of the craft products too along with considering the above points.

These are some of the main pointers to consider when learning how to start an arts and crafts business and to make it flourish. For any in-depth details regarding the business you can always contact deAsra Foundation to get you started on your art and craft business . 

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Arts and Crafts Business Plan

Published Sep.30, 2023

Updated Apr.19, 2024

By: Jakub Babkins

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Arts and Crafts Business Plan

Table of Content

So many prospects for artsy entrepreneurs! With proper planning, you can launch a rewarding arts and crafts business. But first, understand this creative industry. It’s huge – over $44 billion in the U.S. alone. People cherish handmade, unique goods. But it’s competitive. Really identify your niche. Research target markets and pricing. An arts and crafts business plan is essential.

Challenges of the Arts and Crafts Industry

Launching an arts and crafts store comes with unique challenges. You need creativity and skill to produce quality work. At the same time, you must handle all the regular business operations like marketing, bookkeeping, and managing inventory or supplies. Some key challenges include:

  • Finding a profitable, sustainable product-market fit
  • Managing irregular cash flow tied to sales volume
  • Competing with mass-produced and low-priced products
  • Building brand awareness and loyalty

However, don’t let these challenges deter you. With proper business plan from business plan specialists , these obstacles can be overcome.

The Value of Arts and Crafts

Art and handmade crafts add tremendous value to society. According to a report by Business Research Insights, the global arts and crafts market size was USD 44120 Million in 2021 and is projected to touch USD 63590 Million by 2031, exhibiting a compound annual growth rate (CAGR) of 5.4% by 2023-2028.

Arts and crafts contribute to the economy, culture, and our well-being in many ways:

  • Preserves traditional techniques, skills and cultural heritage.
  • Provides income, employment opportunities for skilled craftspeople.
  • Enriches our lives through beauty, creativity, joy and meaning.
  • Offers an alternative to mass production and consumerism.
  • Allows for self-expression, personal connection between artist/creator and consumer.
  • Creates opportunities for community building, supporting small and local businesses.

There is rising demand for the uniqueness and quality arts and crafts offer. Starting your own business allows you to share your gifts, make a living, and help preserve these valuable creative traditions.

Business Opportunities

The arts and crafts industry offers many business opportunities for aspiring or existing entrepreneurs who want to start or grow their own arts and crafts business. Some of the business opportunities are:

  • Online platforms – Online platforms such as Etsy, Amazon Handmade, Not on The High Street, etc. provide an easy way for artists and crafters to sell their products to a global market. These platforms also offer various features such as marketing tools, payment systems, customer reviews, etc. to help artists and crafters run their business smoothly.
  • Local markets – Local markets such as craft fairs, farmers’ markets, pop-up craft shops, etc. provide an opportunity for artists and crafters to showcase their products to a local community. These markets also allow artists and crafters to interact with customers directly, build trust, get feedback, etc.
  • Custom orders – Custom orders such as personalized gifts, commissioned artworks, bespoke services, etc. provide a chance for artists and crafters to create unique and tailored products and services for specific customers. These orders also enable artists and crafters to charge higher prices, increase customer satisfaction, and generate repeat business.

When starting an arts and crafts business, the possibilities truly are endless. Consider your own talents and interests first. Research the demand for those types of crafts in your local market. But first, you need a solid business plan for investors for your arts and crafts venture. Really think about your niche, target customers, pricing, expenses, and marketing. A handmade business plan is key to turning your handmade products into a thriving business.

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OGSCapital: Your Partner in Creating a Winning Arts and Crafts Business Plan

Turn your arts and crafts passion into a thriving business with OGSCapital’s expert business planning services. With over 15 years of experience, our business plan experts excel at creating customized, comprehensive business plans that cover all key sections for an arts and crafts business. Our team works closely with entrepreneurs to understand their unique goals and craft targeted, strategic plans to attract investors, get loans, and successfully launch arts and crafts businesses.

We also offer other business planning services such as pitch deck, feasibility study, private placement memorandum, and more. Contact our feasibility study consultants today to schedule a free consultation and get started on your sample business plan for arts and crafts.

Frequently Asked Questions

How do i start my own art and craft business.

To start your own art and craft business, first identify your artistic skills and interests to determine what you want to sell. Build an impressive portfolio showcasing your products. Register as a sole proprietor, get necessary small business licenses and permits.

Is a craft business profitable?

Yes, a craft business can be very profitable if you find a niche market that values handmade, high quality products. Effective marketing to reach your target customers and providing products people want at a fair price are keys to success.

How do I write an art business plan?

An art business plan should cover your products/services, target customers, operations, marketing, and financial projections to show the viability of your business. Outline your competitive advantages and growth strategies in detail.

What is a good craft business to start?

Good craft businesses to start include handmade jewelry, candles, clothing, baked goods, photography, painting/drawing, knitted items, or customized crafts. Choose something aligned with your own interests and skills to be most successful.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

art and craft business plan in india

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Essential Tips on How to Start an Art and Craft Business

Most popular ways to start an artists business, 1). pick a niche.

When deciding on the most appropriate area for your artistic ventures, there are many factors, regardless of whether you wish to make it more imaginative or commercially profitable.

What is your preferred style? What kind of person is appealing to you? Does realism influence you more or abstraction or impressionism? What is the price people would spend for artwork that has these characteristics on auction sites or in galleries? 

Also Read: What is the Easiest Way to Start Your Own Antique and Vintage Shop?

2). Pay Attention to Marketing

Here are some strategies for an artist to follow to attain success.

  • Create your YouTube channel that shows the work in progress and describes what your work is. Make sure to link your YouTube channel with your website to allow buyers to buy your work.
  • Offer your services at local flea markets, art & craft fairs, etc. Local shows can help make you popular, particularly when taking your first steps.
  • Use social media platforms such as Instagram and Facebook to let other artists and buyers they can see your work. Upload photos that show the studio you work in, your artwork and your inspirations to be acknowledged and noticed.
  • Create an online website for the art business that showcases your art. Gather email addresses of people with interest in the work you’ve done to be able to contact them whenever new artwork comes out or when events take place.
  • It is also possible to use platforms like Twitter and LinkedIn to find opportunities to network for your purposes.
  • Get some art business cards printed using your email and site addresses. Drop them wherever you want to.
  • Display your work in galleries and art shows, exhibits and even at your local malls and craft stores. Anywhere you can find the chance to get your artwork noticed.

3). Sell Artwork at Art Shows

It’s the best and most famous method. Truthfully, artists aren’t all able to claim it as their own. However, if you’re fortunate enough to get an agent, you’ll probably be able to make your entire year’s income by selling a few works. This discussion brings us back to the notion that you’ll need an agent who can generate profit.

If you’ve made connections, you could manage without having an agent. It will require lots of networking, and you might have to go to other artists’ shows to gain access to the doors. Art exhibits are rare nowadays, but you should attempt to find galleries to display your artwork and grab attention.

4). Art Business Registration of Art Gallery Business

Business registration in India is an absolute requirement for any business operating in India. It would help if you got the business registration to run an art gallery business In India . You can gain a good image for your gallery through registration with a business. There are numerous programs for business offered by the government. 

You can also get a lot of financing from banks and investors etc. To register your art gallery business in India, all you need to do is choose the right business entity, such as one of the following: Private Limited company, OPC, partnership, LLP, etc., which will be your business model. Then, you must complete an application for registration either online or offline. 

You can also get art business registration through Udyog Aadhar and a shop act licence. Get help from an online legal registration portal, legal service provider company, or Ca/Cs/ICWA companies to get business registration.

5). Use Professional Materials

Be sure of the materials you’ll choose if you want professional quality artist materials; then, the investment can be bigger. The canvases, paints and other materials used for your artwork must be archival, and this means they’ll last for a long time and won’t lose colour quickly. 

Craft canvases and paints from stores will result in a poor customer experience. These paints can wear off or become degraded in a small amount of time, often within months.

If you’d like to be recognised as a professional artist, invest the money to buy professional tools. If you lack the investment to get premium tools for art, you can look through the types of loans.

6). Take Part in Art Competitions

It’s like winning a lottery, but if your work is striking enough, you have a chance to buy a new home. Search online for art competitions and other competitive events.

 Before registering your art business, make sure that you have read the rules and the terms and conditions. You should also be aware of any suspicious signs of potentially wrong activities. Some art contests have a cost for entry, and however, many have completely free participation.  

Art competitions can also be an excellent way to up your resume if you are successful since you can leverage the recognition to build your brand. Art competitions will keep you engaged and encourage you to sharpen your abilities, and inspire you to be more skilled as an artist.

7). Sell Stock Images on Websites

The most well-known website for this is Shutterstock. If you’ve done a great job and good quality work, you can earn an additional income from passive sources. Many individuals use these sites. 

It’s a great method to earn money while you’re asleep. It’s easy to follow to sell your products on Shutterstock when you sign up for an account as a contributor. Please select the best prints you’d like to sell and upload them to Shutterstock, and it’s done! When you upload your images to the gallery, you are paid each time customers purchase your prints and download them.

If you’re a professional artist, consider if you would like to create prints of your art. Prints are cheaper and in greater quantities and thus make more money for your art business.

You can sell prints matted or unmatted. Also, you can sell matted prints at a greater price, and Matts can secure your prints from getting damaged.

You can also buy clear archival bags to display your prints for sale or ship. These bags provide an additional layer of protection for your prints .  

Make sure to include the price of mats and bags in the cost of your print.

Also Read: 50 Low Investment And Profitable Handicraft Business Ideas

9). Try Street-Side Vending

If you’re looking to earn a living, consider selling your work in the street. For this, you could create a place where you draw or paint upon demand or even sell finished artwork. Pick a popular location, such as an area that is a tourist destination or a cultural district. Much like how musicians perform, it is possible to perform the same thing using art. 

Many artists have gone viral by selling their art on sidewalks or creating portraits in the street for people passing by. Unless you’re not blocking pedestrians’ paths or violating city ordinances, you can experiment with street art sales as an exciting way to share your art.

This guide is a summary of the paths that successful businesses have followed. You can take a different path and still succeed. While some attempts at starting businesses will fail, it is only feedback. It is important to take the time to review your plan and ensure you follow your targets to create an artist business plan. 

You can tweak your art business with the tools and techniques in this guide. If you find yourself stuck in a rut, innovation is possible through iteration.

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art and craft business plan in india

These are the Top Art Startups in India (2021)

art and craft business plan in india

This article showcases our top picks for the best India based Art startups. These startups and companies are taking a variety of approaches to innovating the Art industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovative ideas
  • Innovative route to market
  • Innovative product
  • Exceptional growth
  • Exceptional growth strategy
  • Societal impact

Top India Art Startups

Data sourced from Crunchbase and SemRush .

Floating Canvas Company

Floating Canvas Company

Crunchbase Website Twitter Facebook Linkedin

Floating Canvas Company provides art-on-subscription services.

OSIAN

OSIAN’s Connoisseurs of Art Pvt. Ltd.

operates as an auction house in India. It auctions Indian cinema memorabilia, such as film posters, photographic stills, hand bills, song synopsis booklets, hoardings, show cards, glass slides, lobby cards, and gramophone records.

was founded in 2000 and is based in Mumbai, India.. .

Eikowa Art Pvt Ltd

Eikowa Art Pvt Ltd

Eikowa – A large canvas for both artists and art lovers

FOX MY BOX

FOX MY BOX creates custom art on the existing gadgets and products.

Indian Ensemble

Indian Ensemble

Indian Ensemble was founded in 2009 by Abhishek Majumdar and Sandeep Shikhar, a reputed and acclaimed multi-lingual theatre company based out of Bangalore that produces and supports theatre work which is fundamentally Indian in its context. Their plays revolve around tales of contemporary society, culture and politics.

They function actively as a laboratory for research and training in various processes of Theatre and performance while continuing to create and run productions throughout the year. The company’s continued focus is on original texts which are then researched and devised with a team of artists.

They work with professional actors, directors, playwrights, designers, sound artists and technicians from across the country. Seven critically acclaimed plays have been produced and performed in over 130 shows all over India in the 5 years since the company came into existence..

Craft House

Craft House

Craft House brand was established to showcase the premium arts, crafts and produce of India to the world. Craft House belongs to the group of companies that owns The Metropolitan Hotel & Spa New Delhi (5 Star Deluxe).

The mystic of India is presented through exclusively developed Craft House products. We take pride in genuine and authentic selection of merchandise with reliable quality standards.

We passionately promote women empowerment and artisan growth with fair trade practices. Craft House also believes in preserving the environment by encouraging the consumption of natural and eco friendly materials.

Due to sincere endeavors, Craft House is confidently recognized as a trustworthy brand. Craft House, a luxury lifestyle store has been conferred upon with The BIZZ Award for “Excellence in innovation, knowledge and systematic management” by World Confederation of Businesses, Texas, USA.

The prestigious Bizz is awarded after in-depth research, and is given every year to various industries like food, hospitality, manufacturing etc. These awards aim to recognize business excellence in order to stimulate the growth by exemplifying these business leaders to motivate others.

Craft House has been awarded in “Specialized Retail” category and was thoroughly researched and evaluated by renowned Dun and Brandstreet Company from USA and emerged a winner on their rigorous standards and parameters.. .

Brijesh Solutions

Brijesh Solutions

Brijesh Solutions offers solutions regarding computer problems and tricks, C#, .NET and SQL Server, JavaScript, and JQuery.

Baryons Software Solutions

Baryons Software Solutions

Baryons is an IT Solutions and Services provider. The company offers pre-built IT solutions for 1.

Human Resources Management 2. Organizations Efficiency 3.

Education 4. Media, Entertainments & Arts 5.

Hospitality & Leisure These solutions are available in both on-premise and hosted models. Baryons provides the following technology services – 1.

Application Development & Management 2. Web Applications, Content Management & eCommerce 3.

Mobile Enabling for the Enterprise 4. Systems Integration 5.

Bookworks

Children’s Book Illustrations

Dreamish Digitizing

Dreamish Digitizing

Dreamish Digitizing is an Indian based company. We specialize in embroidery and designing.

We have been in this business for more than a decade. We’ve worked with small-scale and large-scale businesses over the years.

We have finally decided to expand our business by bringing it online. Our first priority is customer satisfaction and quality control.

We strive to lead the industry in the upcoming years by our perseverance and the standard we set.. .

Rhizome

Rhizome is a design firm that works towards sustainability. We work with a lot of materials, but our specialty is bamboo.

Rhizome was founded in 2009 by Rebecca Reubens, an industrial designer who has worked extensively in the international development sector. Ms Reubens’ work and experiences had already demonstrated that design could bring sustainability out into the mainstream.

Her next logical step was to launch a sustainable-design firm that worked towards achieving the fine balance between development, sustainability and commercial viability. Rhizome’s mandate is to provide the complete spectrum of design support that take productsand services to their logical end—the market—while being mindful of sustainability.

The firm offers services in design, prototyping, streamlining production protocols, technologydevelopment, market studies, and branding. We mainstream sustainability and make it desirable through design.

Our work proves that design can simultaneously be commercially-viable and positively impact sustainability. Sustainability is a compound picture made up of lots of beautifully complex, wicked and non-negotiable pieces which our designs work to integrate.

We look beyond single individual factors—such as the user, the market and production lines—to an integrated design brief. Most of our products are developed in collaboration with a cross section of individuals and communities.

Jaipur Putai Wala

Jaipur Putai Wala

We are best painting contractor in jaipur.

Pashmina.com

Pashmina.com

Sustainable Luxury Fashion Platform bringing to the world Authentic Pashminas

Billioncrafts

Billioncrafts

Billioncrafts is an online start up to promote the Handicraft Industry of India to an International level.

Touchtalent

Touchtalent

Touchtalent.com (commonly known as Touchtalent) is a global community of creative people. Today, creative users from 192 countries share their creativity under different categories on Touchtalent.

The community is created to promote the interest of creative group. Touchtalent enables creation, secure storage, appreciation and monetization of creativity.

All features are designed keeping the interest of creators in the mind. Features focusing on copyrights, sharing, quality enhancement, multiple uploads and network with other platforms are giving significant tractions to the community..

Aliens Tattoo Art School

Aliens Tattoo Art School

Aliens Tattoo Art School is a tattoo studio.

Leaping Caravan

Leaping Caravan

Leaping Caravan is an online marketplace of various authentic Indian cuisines that offers recipes and home delivery services.

Art Explore

Art Explore

Established in 2016, Art Explore strives to change the way art is presented to the viewers, collectors, and art enthusiasts. By presenting a well researched, curated, and relatable point of view we aspire to reach out to the younger generation with art that they can enjoy and understand.

Keeping abreast with the current art scenarios that appeal to both amateurs and connoisseurs alike, Art Explore brings to the forefront masters, mid-career, and upcoming artists. A vibrant social media presence provides accessibility.

For presenting compelling art, Art Explore has a video channel, a magazine, an art gallery which provides exposure and a balanced view for the masses and for our patrons in different parts of the world, our e-commerce portal www.artexplore.in. .

RANGRAGE

Rang is colour. We are a bunch of art-crazed people bitten by the aesthetic bug so much so that each of our designs slips into our lives.

We want to infuse art in everyday life and make it not only affordable but also usable. In addition, we want each of our products to tell an inspiring tale.

We want your pillow cover as aesthetic as that cotton tee you will wear for that party. We want your guests to see what our artist saw while painting a wooden tea tray.

And while we do this, some unsung artist somewhere gets his due. Each of our products inspires you for an element of life you have never noticed before.

Sometimes our designs may take into the lap of nature, other times they may trigger a rebellion against corruption. Each of our designs is a story in itself.

More so because they are hand-painted by artists whose life stories continue to inspire us.. .

Sagarsoft

Saffron Group is a specialist Plastics processing & manufacturing company that specializes in manufacturing Art’ Wood & Profiles.

ARTWALEY

Artwaley is an international marketplace for paintings and art. Founded by Priyal Ostwal, who is an artist herself, it is a platform that was created to bridge the gap between the artist and the art appreciator or the buyer.

Artwaley has 1500+ paintings from 125+ artists from across India. Artwaley has Art Gallery at Taj Gateway and at Sandbox Startups, Deshpande Foundation, Hubli.

Artwaley has a franchise in Chenna, India owned by Dimple Jain and will be soon coming up at Goa , Kolkata , and many more Pan India. Artwaley is coming globally at Dubai and Atlanta.

We also exhibit our artwork at Art Exhibitions and Art Fairs globally. Artwaley has its presence online and offline, showcasing 1500+ paintings.(www.artwaley.com).

Direct Create

Direct Create

Direct Create (DC) is a unique online and offline community that allows Makers, Designers and Buyers to connect, collaborate and co-create products designed to meet specific needs. They bring together makers, designers and buyers so they can curate, customize or create handcrafted products, drawing on traditional skills, local materials combining the old and new ways of manufacturing.

We look at taking the best of their makers, designers and their products to market using the DC online marketplace as well as other select marketplaces, pop up markets in India and across the world as well as through other retail outlets.. .

redmyna

RedMyna.com is an artwork service that sells and rents artwork posters from today’s talented artist.

DigitalPhotoEditingServices.com

DigitalPhotoEditingServices.com

Digital Photo Editing Services company offering professional image editing, retouching and restoration services.

IndianArtIdeas

IndianArtIdeas

Indian Art Ideas presents Indian Arts and paintings at Art Exhibition designed by our famous artist

Reliance Foundation

Reliance Foundation

Reliance Foundation is a part of India’s largest Private Sector Company, Reliance Industries Limited (RIL). Led by Smt.

Nita M Ambani, Reliance Foundation was set up in 2010 to provide impetus to various philanthropic initiatives of RIL. The efforts of the group have already touched the lives of more than four million people across India, in more than 5,500 villages and urban locations.

The Foundation has a comprehensive development approach. Its prime objective is to create and support meaningful activities through innovative institutions to address some of India’s most pressing developmental challenges.The Foundation lays significant emphasis on leveraging technology for developmental solutions.

Following its model of direct engagement, the Foundation directly reaches out to the affected communities through trained professionals. Over the years, Reliance Foundation’s initiatives have continued to evolve, while remaining responsive to the ever-changing needs of society.

The Foundation is currently focusing on creating change in areas of Rural Transformation, Health, Education, Sports for Development, Disaster Response, Arts, Culture & Heritage and Urban Renewal. To maximize its reach and improve outcomes, Reliance Foundation has also established strategic partnerships with organizations that have the technical expertise and experience to undertake various programmes in the identified focus areas of operation..

Speaking Tree

Speaking Tree

SpeakingTree.In, India’s first spiritual networking website.

Next Mediaworks

Next Mediaworks

Next Mediaworks engages in radio broadcasting in India through its subsidiary. It operates FM stations under the Radio One brand in Delhi, Mumbai, Chennai, Kolkata, Bengaluru, Pune, and Ahmedabad.

The Ansari family founded Mid-Day Multimedia in 1981 that later became Next Mediaworks in Mumbai in India. Next Mediaworks operates as a subsidiary of HT Media since April 24, 2019..

Jumbish

An Artech into IoT & Blockchain for art authentication & provenance! Has Art school, gallery, art tours, events & Restoration work too!

Kalapyaar

Kalapyaar is a one-stop solution for all the art lovers across the globe. It brings out the rarest forms of artworks by some of the most celebrated artists across the globe.

Kalapyaar aims to provide the artists with every possible medium to turn him to an artist and is building up the path for the same.. .

Tossy

Tossy offers creators and artists with tools and services to interact with their audience.

Swasti Vinayaka Art And Herita

Swasti Vinayaka Art And Herita

Swasti Vinayaka Art And Heritage is engaged in the sale of jewelry, carvings, gemstones, and diamonds.

Mojarto

Mojarto is looking for partnerships and inputs from everyone in the art industry. We believe that bringing people in the industry together, and working to promote our artists work, is the first step to bringing art to every home in the country.

We would love to hear from you – whether you are an artist, curator, art critic, dealer, art gallery, printer or a writer. Reach out to us now to build a business together..

Crude Area

Crude Area is not an art sweat shop. These are prints that are curated by us with a very strong focus on what appeals to the cosmopolitan, urban Indian, whether they live in Mumbai, Vadodara, Delhi or Chennai.

We believe the Indian market is ready for beautiful graphic art whether as prints for their home or as art related merchandise that we expect to introduce sometime after launch. (Stay tuned on that front!).

Bestcollegeart

Bestcollegeart

Bestcollegeart is an online marketplace where people can buy and sell original works of art online.

Bidsvilla

Bidsvilla is an online auction based marketplace for items of rarity or premium luxury ranging from Art, Antiquities, Vintage, Premium Real Estate and collectibles. The team is spearheaded by alumni from IIT Kanpur and thrives on its youth, energy and ambitious plans.

Apart from providing a marketplace for small and mid-level collectors/buyers/sellers, Bidsvilla also provides business solutions in the form of a cloud based product for ecommerce platforms and premium brands. Our area of expertise includes: 1.

Auction and other alternative trading algorithms 2. Technology to support the algorithms in native applications as well as third party services 3.

Market Research and diligence 4. Industry related content in form of market knowledge, key profiles and product appreciations to help our buyers take an educated step vis-à-vis purchase and bidding decisions Past Activities: • World’s first ever dedicated auction for Vintage Publication – October 13th, 2015 • A dedicated movie memorabilia Auction – October 16th, 2015 • “Touch”: A charity art exhibition held in association with National Association for Blind(NAB) & JW Marriot (Aerocity, New Delhi).

agates N stones

agates N stones

agates N stones is a manufacturer and exporter of semi-precious stone products.

illustratorMilan

illustratorMilan

Illustrator Milan provides top-notch illustration services at a cost-effective price. They have immense expertise in the wonderland of professional illustration services.

Having an experience of more than 18 years makes the illustration agency highly successful all over the world. They have happy clients all across the USA, India, London, Denmark and worldwide.

Making the illustration successful and fully audience-focused, demand high-level of foresight. Illustrator Milan shows the Midas touch of professionalism everywhere in the illustration.

They provide the service of children’s book illustrations, caricature drawings, concept arts, digital illustrations, comic book illustrations and others. The superior quality illustration services are very much affordable.

They have a friendly customer service available 24 hours a day. When it comes to making the audience amazed by mind-blowing illustration artwork, IllustratorMilan is best in the business.

Visit the website Now!. .

Shunyta House

Shunyta House

Shunyta House offers beautification service for road, highways, flyovers, pillers, underpass, public places and religious places.

Indian Crafts - Indian Handicraft Manufacturer

Indian Crafts – Indian Handicraft Manufacturer

Indian Crafts is a leading Indian handicraft manufacturer situated in Jaipur offering an extensive range of amazing decorative handicrafts. It offers complete range of products enhancing beauty of any work place of living place.

All types of decorative handicrafts made up of different raw materials can be found here in affordable price and high quality as well. Other than this different types of gifts items are also available here.

People looking for handmade gifts for personal or corporate purpose can found an extensive collection here. The products are manufactured under highly skilled and awarded craftsmen guidance so high quality is maintained..

CraftedKids.com

CraftedKids.com

CraftedKids.com is a website providing online contests in drawing and puzzle solving for children.

Dudhat Institute Of Design

Dudhat Institute Of Design

Dudhat Institute Of Design supports and provides opportunities for exceptionally talented people in the field of art and design.

Dextra

An app for professionals in music, film, photography, dance, art & design, to find people to collaborate with, and projects to work on.

Creative Studio for Amazing CGI - Srushti Creative

Creative Studio for Amazing CGI – Srushti Creative

Srushti is a creative studio that creates amazing CGI, visualization, visual effects, immersive experiences

Aileensoul

Aileensoul is a platform of opportunities where anyone can learn, earn, and grow.

ADORAA

ADORAA is an online e-commerce company for lifestyle handicraft products.

ArtinKart.com

ArtinKart.com

We are aesthete and enthusiastic team of dedicated designers providing best and innovative graphic designing services at best possible cost as per our client’s taste. We also provide branded artwork of ArtinKart to spruce up your walls of home and office.

We offer selected and beautifully crafted unique posters and digital artwork at best prices without compromising quality. Our motto is translating ideas into art, so we keep translating what you think into artwork and are completely dedicated in providing you with our unique range of motivational, inspirational, humor, typography, spiritual and astrology posters..

The Stories

The Stories

The Stories is a visual storyteller and documentary photographer based in Mumba.

World Art Community

World Art Community

WorldArtCommunity, or WAC as we call it, is a peer to peer marketplace for artistic creations across a wide range of mediums and materials. We believe that a thirst for artistic beauty and design is central to being human, yet it frequently does not find fulfillment in our lives.

This is what WAC enables: it connects appreciators of art with creators of uniquely designed or handmade works that, we hope, will enrich your living spaces and enlarge your sense of beauty and joy.. .

The Crimson Canvas

The Crimson Canvas

The Crimson Canvas, a Bengaluru-based startup, is a platform for local artists to conduct innovative and engaging workshops for beginners to visual arts. Artists who collaborate with us are professionally trained in contemporary art styles such as Pop art and symbolism, and traditional Indian art styles such as Warli, Meenakari and Lippan.

A portion of the profits generated from these workshops is used to vocationally train up to 500 underprivileged children who live in orphanages in art through the Paint to Empower initiative per year.. .

ArtZolo

ArtZolo is an online platform created purely to benefit the art ecosystem in general. ArtZolo combines aims to bridge the disparity that exists between the offline and online work in the art system.

At ArtZolo, they offer specific features that will aid the artist, buyers and sellers. In their unique platform, they aim to keep information transparent and clear with their user base..

Afday

We believe that “Art” is present in and around our lives in many forms. A statue can be a piece of art and a key ring too can be a piece of art.

As they say , it all lies in the eyes of the beholder. We also think that Indian designers and craftsmen – professionals and amateurs are creating the widest and most unique range of Art.

This needs to be brought in front of the entire world. It is also time that we make this easily accessible and in a format which is convenient.

These thoughts have resulted in creation of Art for Everyday abbreviated as Afday.com. We thank you for coming over here and exploring a whole new world with us.

Please share your experiences and ideas with us by emailing us directly at [email protected] . Fellow designers and craftsmen who want to join us can email us on the same id..

The Moon Exports

The Moon Exports

The Moon Exports develops and provides handmade horn and wooden crafts. It enables artists and luxury decor businesses to have their desired product crafted by hands and fulfilled in timely manner.

The company provides raw as well as finished products such as horn button blanks, horn scales, horn bowls, horn walking sticks, horn mugs and decors, all in wooden too. The company was founded in 2015 and it is registered in Sambhal.’.

The Method

The Method is an independent creative art space.

Hobitute Art

Hobitute Art

To become the world’s largest Art and Hobby Specialty Company that unleashes liveliness in people and provides unmatched market reach and research space for artists. To facilitate accessible and affordable pursuit of art and hobbies by anyone, anywhere and anytime to catalyze self expression and experience of joy.

To assist artists and artisans in rural area to discover their potential and entrepreneurial talent. Help them to setup and reach out to the world using Internet technologies.

To offer quality artworks at best price for every customer. To impart Art education to each and every art lover.

To facilitate global market reach for artists and artisans. To institute research in the area of various art forms.

To offer platforms for the promotion of a variety of art, hobbies, and experiential training.. .

Brainy Gainy

Brainy Gainy

Are you a master at an art or a skill which you want to teach? Or is there a particular skill which you have always wanted to learn? It always happens that when you want to learn something new – any particular skill – there is never someone you know who can teach it. Vice versa, someone who is a master at a particular skill doesn’t really know how to promote this and get enough people interested enough to want to learn it.

This is where we come in. Brainy Gainy is the perfect platform where people who want to teach an art or skill can find those people who are interested in learning that skill or art.

We have only one Mantra – Knowledge is the only true Liberator! All you need to do is sign up for free with Brainy Gainy and enrol yourself in any class which teaches the skill you want to learn or create your own class and leave it to us to promote it to interested students.. .

Art and Decors

Art and Decors

E-commerce brand for curated global decors and lifestyle products. Product selection ranges from hand picked paintings, carpets, aromatherapy products and others.

Shipped globally.. .

Vadehra Art Gallery

Vadehra Art Gallery

Vadehra Art Gallery stands today as one of the oldest and well respected art galleries in India

ArtPandora

ArtPandora is an online art platform.

The Tossed Salad

The Tossed Salad

Lifestyle activist, foodie, music lover, designer and an experiment of God.

Moshbag

Moshbag provides a platform for all independent musicians, film-makers, & writers to release ONLY their new, original, & unreleased single, movie or book each month. Fans & Subscribers will have the opportunity to preview all newly releasing music, movies, & books uploaded by various artists on Moshbag each month.

Fans/Subscribers also get to download the entire package (all newly releasing music+movies+books) at the end of each month for a small subscription fee. To draw an analogy, think of Moshbag as Santa Claus who distributes gifts (new music, movies, & books) made exclusively by elves (Independent musicians, writers, & filmmakers) for children who’ve been good! (subscribers who pay a small fee)..

koohooo

Koohooo explores, nurtures, and promotes the innate creative talents among kids.

Curator of art

Curator of art

• A perfect “Rendezvous for artists and art patrons.” • Create a platform where thousands of artists can register sitting in the comforts of their studios, and let their masterpieces of art be available to the world to see, relish and buy for their collection. Curator of art strives to provide a support system where they can take away all the worries of an artist and let them focus on what they are good at, that is creating masterpieces.

Their endeavor is to create a new ecosystem of art patronage. Art lovers and patrons can have access to works of several artists at one platform..

Asian Business Exhibitions & Conferences LTD (ABEC)

Asian Business Exhibitions & Conferences LTD (ABEC)

Asian Business Exhibitions & Conferences Ltd. is the ruling monarch of the Indian private exhibition sector, bestowing excellence from Concept to Completion! Asian Business Exhibitions & Conferences Ltd specialize in conceptualizing over 70 shows across 10 verticals in over 19 major cities pan India and are the pioneers in the Indian trade exhibition and conference market propelling businesses for over two decades by creating unique platforms, where your company can connect with the local and global enterprises of every stature in order to generate better business avenues.

After successfully handling multiple verticals and hosting “Acetech” – Asia’s largest and world’s 3rd largest Infrastructure & Architecture show, ABEC is working relentlessly towards creating novel exhibition formats that can craft innovative trade solutions and global business networks.. .

Artistize.com

Artistize.com

Artistize provides visibility and exposure to the artists and identification and evaluation tools to the seekers.

HPF Films

HPF Films is a creative enterprise network of artists, brands and distribution platforms.

Plutus Art

Sculpture as an art form can be uplifting, benign, and inspiring. It can be made from a number of materials with fiberglass arguably the best suited one for its durability, versatility, and appearance.

In fact, fiberglass is the canvas upon which we at Plutusart give shape to our imagination. We are a passionate team of creative artists who are designers, manufacturers and exporters – all rolled into one.

We create- Founded in the year 2010, we have established ourselves in the field of fiberglass sculpting by making attractive statues of gods, goddesses, real and abstract objects, animals, planters, wedding gates and pillars, backdrop designs, wall hangings, indoor and outdoor fountain, to name a few. We customize- Our designs are customized not only to meet your requirements in terms of dimensions, size, shape, quality of finish and colour but we continuously strive to exceed your expectations as well.

The process we follow to bring your vision into reality is- => Create a basic structure with concrete binding => Start clay work with your approval at each stage => Remould the clay work (if any) based on your revision => We accept unlimited revision to our clay mould => Post approval, we get on with fiber casting, brassing, and cleaning => We apply primer before painting to ensure longevity of the sculpture => Finish the final product and send the same for your approval Extensive distribution network- We have a wide overseas distribution network in countries like USA, Australia, UK, Canada and others for our fiberglass products so that you don’t have to look far and wide to get the sculpture of your choice. Our quality- The fiberglass sculptures, statues, or figurines we make for you pass muster on their tolerance level, hardness and strength.

Importantly, to ensure the longevity of our creation, we make them weatherproof and fireproof as well.. .

Emami Chisel Art

Emami Chisel Art

Emami Chisel Art has become a well-known and favorite platform of art gallery bringing artisans and craftsmen together.

Arthat Studio

Arthat Studio

Arthat Studio is a shop for art, animation, advertising and graphic design.

Spiring

Spiring build products for artists to work and earn.

artstreet

artstreet is an online platform for art and handicraft products.

Art69

Buy The Art Direct From The Indian Artist Across The Globe!

Selene+Norman

Selene+Norman

Selene Norman is a company it develops digital creative agency.

Art Frontier Project

Art Frontier Project

Its an integrated information platform for arts, design & architecture enthusiast which aims at making the research in arts simpler.

PosterGully

PosterGully

Posters | Art Prints | Fan Merchandise PosterGully.com is building India’s largest online Fan paraphernalia store with the largest pool of artists that helps fans and followers buy Posters, art prints, and other merchandise of who and what they believe in – a one stop gully where you can take an enthralling walk and find everything you need to tell the world who you are. Recognizing that a vital aspect of selling fan merchandise online is to provide a compelling experience and creative content to inspire people to shop, the website interface is tuned to intrinsically resonate with the audience we are catering to.

We also encourage visitors to discuss their passion with us and other ‘likeminded’ enthusiasts they would find at PosterGully. We envision culminating World’s best brands with high fan base on PosterGully, enter into strategic alliances with vendors and crowd source artists to house exhaustive collection of fan merchandise..

TAKE ZERO

TAKE ZERO is the premier platform for performing artists like models, actors and singers to showcase themselves, discover job opportunities and get connected to the industry. Performing artists use TAKE ZERO to promote themselves by making beautiful online portfolio websites to showcase their work and talent.

TAKE ZERO is backed by Times Internet Limited, the digital venture of Times of India Group – India’s largest media and entertainment conglomerate. TAKE ZERO’s partners include a range of players in the industry including some of the top production houses, casting agencies, ad and creative agencies, and lifestyle magazines..

eMithilaHaat

eMithilaHaat

eMithilaHaat is working to promote and preserve the Award winning Madhubani Paintings. These are one of the ancient art forms of India which finds its roots way back to the marriage of Lord Rama and Seeta.

You can buy paintings and other art and crafts related to Mithilanchal which is helping the artisans of Mithilanchal to take their product to a broader audience.. .

Artysan

Artysan is an art company that provides portraits, graffiti, wall art, and interior design services.

ProjectsForSchool

ProjectsForSchool

We design develop and manufacture do it yourself (DIY) kits for curriculum based projects in science,arts and crafts for class 4th -12th

Inu

Inu is a social networking site that is aimed at connecting like minded people across the globe, together. While other social networking sites help you connect and share with people you know in real life, Inu does not restrict your interactions with people you know.

Everyone you know may not be your friend but some people you don’t know yet, could be. Inu looks at what you love and what you don’t while looking for compatible people in the world.

If you like Coldplay, you could send an “in” (something like a status message or a tweet) saying “I love #Coldplay” and an intelligent algorithm will look for people who share your view about the same, and recommend him as a connection for you. While the site is still under development, the launch of a beta version is expected to occur by the end of May.

Till then you could stay tuned to news about Inu at www.facebook.com/inudotcom. .

Artty.co

Artty is an “Art Industry Marketplace” that enables artists to offer their artwork to everyone and get paid for their efforts.

Artzyme

Artzyme is an online marketplace for handmade arts.

Artist Space

Artist Space

Please download our slide : https://app.box.com/s/hlgoqfmy0thc78wcakr2 Artists are everywhere and the most important thing is that there is no such platform for them where they can easily connect with Global Audience, Artist Space will handle all responsibilities such as promotion, sales , organizing events, etc. We will be working for them very hard so that they can deeply focus on the Art without worrying about a platform from where they can give a debut.

Artist Space is the space for every artist and gives you freedom from traditional way of innovating or performing or doing things which are not marked anywhere. Artist Space will give opportunity to every Artist having their own Space on Internet, without defining boundaries of an Artist, we are giving a platform to an artist to perform and getting the attention of the World.

This Space will connect to Global Audience and we will handle all the promotions, sales of records both online and offline and other technical tasks, Artist have to concentrate on his Art very deeply, as we know that creativity never dies. We have a very dedicated team working for this project, we will be collaborating with Various artists so that they can connect their limitless emotions, and feelings directly to viewer..

The Art Renter

The Art Renter

The Art Renter, founded in 2011, is a unique venture that allows individuals, companies and organizations to rent original art pieces of all values. Collaborating with artists and galleries, The Art Renter provides an online catalogue through which paintings can be booked.

Their professional services include collecting and delivering the painting to the desired location. Their trained personnel will ensure the painting is mounted firmly and safely thus ensuring the painting is well positioned and secure.

They believe by offering art on rent, you can benefit by regularly changing the art to display a variety, while keeping the investment low. Currently The Art Renter is operational only in the city of Bangalore, India.

They are expanding soon and will keep you posted as they do so.. .

Krayavasty Arts

Krayavasty Arts

Krayavastu Arts promotes local artisans for their handicraft products.

Paintcollar

Paintcollar

Paintcollar is an online marketplace for designer merchandise created by artists from all over the world.

eCraftIndia

eCraftIndia

eCraftIndia.com is India’s leading online handicraft shop with rich variety of Antiques, Paintings, Handicrafts, Wood Carvings, Gemstone, Jewellery, etc. eCraftIndia brings to you an unparalleled & comprehensive range of antiques, paintings, handicrafts, wood carvings, furniture, and a rich range of handicrafts in glass, marble, sandstone and handmade paper.

Handicraft items offered by eCraftIndia are beyond any comparison. The products that eCraftIndia offer have been prepared with utmost care & expertise by there skillful craftsmen & artists, with the same devotion & feelings as you will have while decorating your homes..

Third Culture Entertainment

Third Culture Entertainment

Third Culture Entertainment is an artist management and events company.

OpenArt

Art Exhibitions and Galleries in India

Uber Bazaar

Uber Bazaar

OyeBazaar.com is an online store for posters and prints in India. They primarily import posters and prints from the US and across Europe for customers in India who don’t have direct access to them.

The database is large and gives everyone plenty of options to choose from. Along with that, this site is trying to break the hold of large physical retail chains that sell posters that are procured locally.

Imported posters are delivered within 2-3 weeks and posters available locally or that are in stock are delivered within 2-3 days. Based in Bangalore, it was founded by a team of entrepreneurs who have varied experience in the e-commerce and manufacturing fields..

ClipartIndia Images

ClipartIndia Images

ClipartIndia Images is a company that sells Indian clipart images, storyboards for creative projects.

Teekhar

Teekhar is as an art organisation.

Lippi Systems

Lippi Systems

Lippi Systems is a firm that produces electronically engraved cylinders for Roto Gravure printing.

i-SAW Ventures

i-SAW Ventures

i-SAW Ventures is an India-based company that promotes information security awareness through artworks.

FleAffair.com

FleAffair.com

At FleAffair, with a vision to be India’s largest Online Shopping Flea market, we at FleAffair are striving for collaboration between the dedications of our team, imagination of the fabricator to fulfill the need of the shopper. We aim at providing vast & best quality merchandises to the customer at very low prices with fast & reliable delivery while giving an exposure of a world class e-commerce platform to all those who doesn’t have professional platform to sell and who has the talent to create something with love and their hands.

The idea is to differentiate FleAffair from other online shopping portals in the country, and to cater to those who enjoy shopping from flea markets or online shopping. Its a platform for niche sellers who may not have a branded shop but sell through stalls at renowned flea markets and platforms like Facebook/ Whatsapp etc.

but how many of customers do actually go and buy products from them, everyone is skeptical about direct payments / product quality / returns / reliability of the vendor. We bridge the gap between the Customer and these Vendors where we provide both a reliable platform to buy / sell with assurance.

We started with Arts & Crafts and have expanded our product categories to Sarees; Designer Sarees; Bollywood Sarees; Lehenga; Designer Suits; Suits & Kurtis; Indo Western; Western Dresses; Bags & Clutches; Wraps; Hair Accessories; Laptop Covers & Sleeves; Fashion Jewellery; Wedding Jewellery; Necklace; Jhumkas; Earrings; Necklace Sets; Jewellery Boxes; Bags; Handbags; Home Decor; Lamps & Shades; Photo frames; Kitchen and Dining; Dishware & Servings; Furnishing; Cushion Covers; Plants; Body Care; Cosmetics; Skin Care; Divine; God Statues; Temples; Handmade Crafts; Decoratives; Figurines & Miniatures; Stationary products and Organizers.. .

Storywallahs

Storywallahs

Storywallahs are a Bangalore-based company specializing in storytelling. They work with corporates, educators and entertainers, among others to help them discover and use the power of stories in their personal and professional lives.

Stories have shaped history, caused battles to be fought, helped movements win, leaders get elected and taught us how to go about their lives. Stories are the best way to inspire change, motivate people and teach..

Plovist

Plovist.com is a free online cloud platform dedicated to visual artists, mostly photographers, painters and digital artists. At Plovist, Artists can upload their art, get appreciated by a large audience and discover amazing artworks of other artists.

We have collaborated with the galleries in bangalore and artworks most liked by public and our experts will be selected to be displayed in these galleries.We will be conducting regular exhibitions for these artworks. Artists & Art Lovers can sell/buy on this website too, thus they will be able to market/monetize their work in an art aware community.

We intend to enhance your experience with us by introducing regular contests and providing expert feedback and critiques.. .

Globus Spirits

Globus Spirits

Globus Spirits is an art and at Globus Spirits that polish its skills each day to perfect the art.

FarfalleArt.com

FarfalleArt.com

Farfalleart.com is created to revolutionize the delivery of arts and crafts. Founded by Farfalle Multiservices private limited.

Farfalleart.com is an online art gallery cum marketplace to deal with artworks like abstract art, conceptual art, all types of painting, idols, sculptures, handicrafts etc and related products like art magazine, books, photography etc. We work as an online aggregator on behalf of sellers and buyers with modern technology where payments are much secured, Help to deliver the products safely from sellers location to global buyers, Where artworks are sold by artists/sellers to those buyers who offer the best price for the particular product..

Eternal Expression Tattoo & Piercing Studio

Eternal Expression Tattoo & Piercing Studio

Eternal Expression Tattoo & Piercing Studio is the biggest tattoo and piercing setup in India. Owned and operated by Tattoo Artist and Businessman Veer Hegde, who founded the brand in 2009.

The Bangalore based Tattoo studio is one of the leading brands in the Tattoo Industry in India. Breaking the news for being among the first 3d Tattoo Studios in the Country in 2010 they are now Voted “India`s Best Tattoo Artist in Bangalore” – GQ Magazine.

Art Make In India

Art Make In India

Art Make In India is a manufacturer and supplies of art and craft.

You may write to us at:  Daily Finance Media/Fupping Ltd, First Floor, 61-63 Rochester Pl, London NW1 9JU.

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Business Alligators

How to Start an Art and Craft Business {Creatively}

start art and craft business, flower, chat paper, man hands

Written by BusinessAlligators Support

Start business, 8 comment(s), october 25, 2017.

Starting an Art and Craft business is one area that many creative individuals aspire to excel in. And they have valid reasons to do so. The best part of starting an art and craft business is that it can be easily accommodated into your daily routine. You can easily take time out from your regular chores and craft meaningful things; be it after dinner, before your kids wake up, on the weekends; the list is endless. In fact, in the US alone, the total size of the creative industry is $43.9 billion , a significant increase of 45% from the year 2011.

However, taking it to a level where your products sell is not that easy. In addition to the skills to create something artistic, there goes a great amount of market research and the ability to differentiate your business, so that it is easily identifiable to the customers. And so to assist you in succeeding in art and craft business, we have enlisted the important steps. Though I would recommend you to go through our article basic steps of starting a business with this article for better insights.

Niche and Demographics

Conducting an in-depth market research is imperative in starting an art ‘n’ craft business. It is important to identify a niche that has a market, easy availability of components and is going to transform into a profitable business for you in the future. In other words, create something people are going to buy. One must keep into consideration the gender, age, areas of interests, likes or dislikes, needs and wants of the right audience. An arts ‘n’ crafts business can be categorized into the following 2 segments: Application Segment

Application Segment

  • Commercial Use
  • Educational Use

Type Segment

  • Painting/Drawing/Calligraphy/Print Making
  • Craft tools
  • Card Making/Paper Crafting
  • Jewelry making
  • Floral crafts
  • Cake and food decorating
  • Cross-Stitch, Embroidery, Needlepoint, Needle Felting etc.
  • Fabric/ Sewing craft
  • Ready to decorate Woodcrafts/ Fashion crafts
  • Sculpture/Pottery/Glass Crafting
  • Kid’s craft
  • Al other crafts

Secondly, while at the initial stage, refrain from taking too much and be all over the map with your product line. Focus on where your strengths lie and with time and experience, you can expand more. Visit local libraries to find business magazines, large gift centers or markets and try to understand the gap in the market. For instance, in the ‘Handicraft’ category, one can think of the following business options:

  • Applique and Patchwork
  • Candle Making
  • Woodworking

Business Plan

The next important step is to prepare a robust and detailed business plan. Taking out time to carry out necessary planning and research is extremely important when your business is in its fledgling stage. You can anticipate all your problems and come up with solutions if your business plan is in place.

While starting an Art and craft business, you need to understand that it is a low cost business . And, most of the low-cost businesses are associated with 2 major problems that one should know how to deal with: 1. Firstly, there are a lot of competitors around such businesses as many people are interested in doing such business owing to low-cost investment. 2. Secondly, creativity is another issue as many people are doing similar things with great levels of creativity, thereby posing a pressure for you to stand out. So you need to make a fabulous business plan that can easily overcome these 2 problems.

Here are some of the areas that your business plan should address:

  • What are your business goals?
  • Who is your target market?
  • What makes your products unique and competitive?
  • How do you plan on financing your business? What is your business budget and costs incurred?
  • How are you planning to sell? What will be your profit margins?

Budget Needed

  • Location rent- not applicable if you start from home
  • Legal- Rs. 15,000- Rs. 20,000
  • Craft supplies- Rs. 50,000 per month
  • Advertising- Rs. 10,000 per month
  • Website Domain- Rs. 699/month
  • Digital Camera/ Smart Phone- Rs. 15,000- Rs. 40,000
  • Packaging- Rs. 10,000 per month

Focus on Creativity and Aesthetics

Especially in an art ‘n’ craft business, creativity and aesthetics are of prime importance as mostly people are enticed to buy your products by just looking at them. So, it is important that your product looks equally good from 9ft and 9 inches both. In other words, it should look as appealing from all distances and should not disappoint a buyer who gets pleased with the attractiveness of your product from a distance. And if you intend to showcase your products online, it should look equally good and enticing in images as well.

An effective way of getting new art and craft ideas and bringing creativity is by visiting craft fairs, art business conferences, scour the internet, talk to other crafters and read trade publications. Keep abreast with the latest happenings among your competitors too. Take regular feedback from your clients and constantly innovate and improve yourself according to the market trends. Creating a persona of your target customer is the right thing to do. At the time of selling, packaging of your products should be as good as the product itself. A successful tactic in an art and craft business is ‘Customization’. The key is to understand the customer’s requirement and craft something enticing that it is liked by the audience instantly.

Especially in an art ‘n’ craft business, networking plays a crucial role owing to the nature of the business and the ease with which one can connect with like-minded people. There are a plenty of networking opportunities available for you to explore and increase your base. Few of them I am sharing here:

1. One way of doing it, especially when your business is in its nascent stage is, to join an existing crafter’s group or club, or start your own, in case there are limited or no options available. Doing this gives you access to thousands and thousands of people who are willing to exchange art and craft ideas.

2. Make contacts with re-sellers as this might be a sure shot way to increase our network and be assured of repeat and bulk purchase of your craft products.

3. You can also consider forming a mini group of freelance craft makers on social media and collaborate with people with like minds to start a craft business of your own. The opportunities are endless.

4. Look for local craft retailers and post about your business on their bulletin board. Look out for artists’ and crafters’ forums in your city and connect with them on various mediums.

5. Art & craft business conferences and craft fairs are also an excellent route to source potential buyers and make connections with people in the same business.

6. A great idea is to send all the contacts a discount code so that they are enticed to make their first purchase with you.

Raw Material Required

Next important step is to research manufacturers that provide raw materials at reasonable prices as compared to those offered by retail stores to improve your profit margins. Establish a business relationship with these manufacturers and wholesale dealers and distributors of raw materials. Not to forget, buying directly from manufacturers and wholesale dealers require a business license and a sales permit so make sure this is done in advance. Here is a list of some of the raw materials that you might require:

  • Floral products
  • Hand tools and power tools
  • Scissors, glues, ribbons etc.
  • Packing materials like wraps, bags and gift boxes
  • Miscellaneous

Finding vendors that have wholesale terms allows you to purchase items at a discount. Also, opt for appealing packaging while selling your products to the customers. Purchase labels with your company name on them as well.

Location and Legals

One amazing thing about starting your own craft business is that these can easily be initiated as a home-based business. So once you have registered your art and craft business, start by picking an ideal space around your home where you intend to store inventory, take care of business details including bill paying and making your craft product. Just make sure that you can work uninterrupted and you are easily able to segregate your work area from your living space.

Alternatively, you can rent a shop and set up the place with the basic amenities. Opt for a desk to carry out all the required business paperwork, a filing cabinet for filing orders and receipts, shelves for storage and basic office supplies. Allow sufficient space to store materials and manufacture finished goods and also to display your products. Make sure that your shop should have only glass walls and is at such a location where a large number of people who you intend to target pass by very frequently.

And not to forget to take insurance for your craft business. Whether it a home-based craft business or a proper office business, taking an insurance will always safeguard you in your adverse conditions.

Especially in a craft business, it sometimes becomes easy to underestimate the skills and efforts gone into the process of creating beautiful items so we tend to underprice what we make. One has to always make sure to price all your products for profit and try not to compete on price. Do some market research and know what others are selling similar products for, and decide on your pricing accordingly. Also, never forget that you need to pay your bills to keep your profit margins intact.

Also, if you are relying on business loans or investors to help you kick-start your business and buying supplies in bulk, equipment, advertising and other materials, one must also establish the pricing for all these things in advance. One way of pricing your products is according to the cost of materials, labor, packaging, postage, administration and including a profit margin. Another way is to price according to the market- considering prices offered by your competitors and how much are your buyers willing to buy for. Distinguish your craft business through quality or uniqueness instead of just the price. For those of you planning to sell products in wholesale to other stores, also consider wholesale and a retail price.

Usually, people never consider taxes while setting up prices for their art and crafts, so make your you know taxes that are applicable on art and craft items before setting up the prices.

Advertisement and Marketing

As far as promoting your art and craft business, there are plenty of ways to do so.

1. One can advertise by exploring free options like Craiglist. You can also find craft stores in your area and approach them for advertising.

2. Press coverage is also a great way to propel your business to success. Write a press release with catchy subject line and send it to publications. Contact magazines of your choice and email the relevant editor. Build a rapport with journalists over twitter so that they can contact you at some point later.

3. Another enticing way is to sell your crafts online. Etsy, for example, is a popular market for handmade items that is being used by many crafters. The fees are reasonable and there is a strong and supportive community of artisans. Positive feedback from clients can be very helpful for your business in the long run here. Etsy reported a 19.4% increase in active sellers in the year 2015, for a total of 1.5 million worldwide, and a 25% increase in active buyers.

4. For both online and offline craft business, having a website is a great idea. A web page strengthens your brand and allows users to learn more about your business. Invest in a domain name and re-direct it to your online store.

5. Make use of Facebook, Pinterest, and Instagram, in particular, to engage with your audience and establish the dialogue with them.

6. Have beautiful photos that make your art and craft business stand out and add amazing descriptions with each post. Basically, make your page as creative and attractive as you possibly can so that your audience can have a sense of your creativity.

7. The key to successful advertising for art and craft business is to show your face or at least your hands during viral video ads. Doing this adds a great deal of personalization into your products, something that audiences love to see.

8. Additionally, bid on Google AdWords.

9. Make use of ‘Like’ and ‘Share’ buttons in every post and video. Also, use relevant hashtags on every post to increase the popularity.

10. Utilize festivals and events and advertise accordingly.

Basically, remember that an art and craft business is all about creativity and good craft ideas, so one must be able to advertise in a creative way. Adapt to the latest trends and find new ways every month. Focus on the advertising tactics that give you maximum results and try to incorporate those in your strategies as much as you can.

Sell Your Art and Craft

Turning your craft passion into a viable business is incomplete without having a potential pool of sellers who can make sure that your products reach the right audience. Remember that never negotiate because your products are unique and innovative. Stay genuine and emphasize on fixed price. Make as many as re-sellers as you possibly can. Also, start affiliate programs.

Here is a list of sellers where you can plan to sell your art and craft products:

  • Craft fairs and craft malls
  • Flea markets
  • Classified ads in craft magazines
  • Retail outlets
  • Online marketplace like Etsy , Artfire , Libbet etc.
  • Online auction sites like eBay, TopHatter, DailyPaintworks etc.

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RINKESH rajput

Thank you for giving information about this topic, but I have a few questions for you. My mom is uneducated and she makes handmade carpets at home and some more friends of my mom also do this work, so can I sell it to the seller of this thing, but the problem is transportation for delivering it and getting the proper price. There are many sellers who exploit the producer by purchasing it at a low price and selling it at more price by which both producer and customer are exploited. So can you please tell the solution?

BusinessAlligators Support

Make a page on Facebook and Instagram. Learn about digital marketing and sell directly to the customer. By doing so you can set your own price and no need of intermediate.

biplab nandi

Thank you very much. Now, I have the right view to establish my business plan.

Glad you find it helpful 🙂

Deedrea Johnston

Thank you for this useful information, I want to set up shop for my beautiful dream catchers, again thank you.

Sonal

I want to understand I want to promote the Indian local market for the art and craft supplies. Is it possible to do the same?

How can I get the contacts of such people? There are a lot of international brands which go viral due to no reason. I want to open an Indian market for art supplies.

Can you assist me with the same?

Yeah, we can help you, share your phone number with us, our team will contact you.

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art and craft business plan in india

art and craft business plan in india

How to Start a Craft Business: A Step-by-Step Guide

Feeling crafty? It’s time to learn how to start a craft business. 

The world is full of artistic people who stitch, paint and print their way through life. Crafting is an excellent way to relax, unwind, and allow your creative side to shine through. 

What if we told you that crafting could be more than just a hobby?

According to Statista, the crafts market worldwide should reach a value of around $50.9 billion by 2024. With the online world now making it easier than ever to launch a craft store, there’s nothing stopping you from taking your crafting skills to the next level. 

Building an online craft business allows you to leverage your passion and turn it into something that makes money. Later, you can decide whether you want to work on it full-time or treat it as a side hustle that makes you extra income . 

So, how do you begin? Here’s a 9-step checklist to help you set up your own craft business. 

What Do I Need to Start a Craft Business?

1. identify a gap in the market.

The first step in starting a crafts business is deciding what you’re going to sell. Your decision of what to “craft” will partially depend on what you love making. However, it’s also important to research the market and see what could sell for your company. 

Examine your industry and ask yourself what kind of products you could offer through your brand to make customers more likely to buy from you. For instance, you might be great at making your own soap, but there are tons of other creators like you out there. How are you going to stand out? Maybe you could promise soap that’s completely organic and made with special ingredients?

→ Click Here to Launch Your Online Business with Shopify

Stock up on secondary market research from groups like  MarketResearch.com ,  Nielsen ,  and NPD  to get an idea of what’s trending. Some options might include:

  • Custom art : People love commissioning pieces specially tailored to their needs. You could sell portraits of your customers or their pets or design art based on the unique things your clients love, like a certain book or video game. 
  • Gift baskets : Many people struggle to find the perfect present for someone they care about. Why not remove the stress for your audience by giving them pre-made gift baskets specially designed for a certain occasion? 
  • Skincare and beauty:  This is a big industry on its own. You can combine your love of beauty with your passion for creation by selling perfumes, soaps, bath bombs, and other popular indulgence items.
  • Jewelry:  Make your own double pearl earrings. Or try your hand at a DIY necklace idea. Jewelry is always a no-brainer when it comes to easy crafts that sell. If you find that people love your designs, maybe you could start a jewelry business to turn your passion into profit.  

For extra inspiration, use  Google Trends  to find out what people are talking about in your industry. Alternatively, try asking your friends what they would love to buy. 

how to find a craft niche

A lot of people are searching for a hat box these days, so this can be something you could offer through your craft store. 

2. Get to Know Your Audience Better

For those learning how to start a craft business, there’s good news: the crafts industry is a pretty diverse place. Selling in this industry means you can target various demographics and consumer segments based on the products you sell.

If you’re selling home essentials like key hooks and blanket covers, you may focus on older consumers who can afford to buy items for their homes. If you’re selling handmade friendship bracelets and bath bombs, you can probably target a slightly younger audience. 

To  identify your target audience , consider which people are most likely to fall in love with your products. If you’re starting a small craft business selling baby blankets, your primary customer may be new parents. However, you could also appeal to relatives who want to buy baby shower gifts. 

When researching your audience, think about their:

  • Primary goals for buying your product
  • Pressing pain points
  • Likes and dislikes
  • Age, gender, and location
  • Behavior (where they browse online)

You can find extra data about customers on things like the  U.S. Census Bureau website ,  Nielsen , and even by checking the  Facebook Audience Insights  tools for better social media targeting. 

audience research facebook

3. Create a Business Plan

When you’re learning how to start selling crafts online, you’re likely to get carried away with things like planning which products you’re going to sell and finding your target audience. Pump the breaks for a second, though – it’s important to do some planning first. 

Creating a craft business plan is a must-have. Think of it as the compass for your business, keeping you moving in the right direction, no matter what happens in your industry. 

Business plans remind you of your mission and vision statement . These documents are also extra useful when you’re trying to get business funding from a bank or investor. Here are some of the points your plan should include:

  • An executive summary
  • A description of what your craft business does
  • Competitive and market analysis
  • SWOT analysis 
  • Marketing and sales plan
  • Company management team
  • Financial projections

If you’re still feeling uncertain about business plans when learning how to start a craft business, you can find some handy video tutorials online that can help you to write your business plan . Or just use a business plan template to get going. You can modify the information there to reflect the nature and vision of your business. 

4. Get Crafting

  Now it’s time to have some fun! 

In this step, you’re going to develop a plan for how you’re going to make your crafts. There are plenty of ways to jump into this process. For instance, you could explore some lessons or webinars online to teach you how to hone skills you already have. For instance, if you love making jewelry, you could learn how to make chains or design your own earrings. Try:

  • Online workshops:  There are various sites out there,  like CreativeBug , where you can learn about knitting, crochet, sewing, quilting, and so much more. You may even find videos on YouTube and Facebook to help you. 
  • Experimenting with ideas:  Make a list of the crafting you enjoy most and start there. You might like the idea of making your own soap, in which case it might be worth looking into the kind of ingredients you can buy online. If you’re thinking of starting a pottery business, invest in the tools you need to make amazing ceramics.
  • Create the right space at home : If you’re learning how to start a craft business at home, then you’ll need to ensure that you’re properly prepared. Set up space where you can work on things like furniture upcycling or knitting blankets for your customers. Make sure that you have all the tools you need and plenty of storage space. 

5. Find a Manufacturer or Supplier

It’s difficult to scale a business when you’re the only person working on crafting your creations. As your business grows, there’s a good chance you’ll need some help to achieve  a work-life balance . Finding a manufacturer who can make your designs for you could make it easier for you to manage your business. 

You will probably also need to look for a supplier who can give you the raw materials you need to make your items. This could include paying for special types of wool or threads for your embroidery company. Think about:

  • The quality of the crafts : While crafts with a handmade essence to them can be very endearing, you don’t want your creations to seem cheap. Investing in the right supplies will ensure you have a great impact on your audience. 
  • Samples : If you’re thinking of working with a supplier long-term, get samples of the materials first to make sure they work for your business plan. Once you find supplies you like, consider drawing up contract terms that keep you fully stocked all year round. 
  • Location : It’s a good idea to find someone as close to you as possible to supply and manufacture your goods. An overseas manufacturer might seem like a good way to save money, but this could also leave you waiting for long to get the items you need. Working with a local vendor could lead to faster shipping and better product quality. 

For beginners learning how to set up a craft business, it may be worth choosing a more affordable business model,  like dropshipping . This allows you to set up a craft store and list products on your site. When someone buys an item from your online store, a third-party supplier manages the fulfillment process – from packaging it to delivering it to the customer’s doorstep. You don’t keep an inventory, so you save on warehousing costs… and time. Dropshipping is an ideal business model for aspiring craft entrepreneurs who want to focus on marketing their business rather than worrying about inventory management .

6. Develop Your Brand

Branding is one of the most important things you can do for a craft business. Because people buy from companies they know, like, and trust, you need to present them with a brand that leaves a great lasting impression. Good branding involves everything from a memorable company name to an attractive logo, a meaningful color palette, and even a unique tone of voice. 

Creating a brand is easier than you’d think, thanks to some great online tools out there. For instance, Shopify offers a:

  • Logo maker  
  • Video maker
  • Domain name generator
  • Business name generator
  • Slogan maker

These tools make building a memorable business as simple as possible. For instance, you just have to add relevant keywords, like “ceramics” or “knitting,” in the slogan maker, and it will generate a bunch of great slogans for you to consider. 

Shopify slogan maker

If you’re struggling to design everything on your own, you can also work with professionals from places like Fiverr, Upwork, and DesignCrowd. 

7. Fulfill Your Legal and Logistics Requirements

Part of your checklist for starting a craft business should include ensuring that everything in your company is set up correctly from a legal and logistics perspective. Just because you’re running a simple company selling handmade scarves doesn’t mean you don’t have to register your business , for instance. 

If you’re unsure how to set up a craft business legally, you can find plenty of information online or talk to a tax professional. Some points to consider include:

  • Business registration, permits, and licenses
  • SKUs for your product line
  • Shipping costs and weight
  • Shipping restrictions for your products
  • Production overhead and costs
  • Sales and business taxes
  • Copyright, trademark, and patent requests

If you’re nervous that you might not have the paperwork you need, or you don’t know what certain documents mean, then you might need to talk to a professional just for peace of mind. 

8. Build Your Online Craft Store

Like creating your beloved crafts, designing an online store is a lot of fun. 

It’s your opportunity to combine various aspects, like your chosen brand colors, logo, and product pages, so that you have an entire storefront online. With an ecommerce platform like Shopify , creating a professional-looking website is a breeze – you could build an ecommerce site in under 30 minutes . 

If you’re keen to take advantage of the time and money-saving benefits of dropshipping, you can also access DSers – which is the AliExpress import app for Shopify. 

  You can work with an expert or designer on your website for some extra help. 

Some of the most important points to consider include:

  • Inspiring and engaging product descriptions for your crafts
  • Stunning pictures of your crafted items
  • Landing pages that encourage people to build a relationship with your company
  • Privacy policies, terms and conditions, return policy, and shipping policies
  • Rates and zones for shipping
  • Checkout pages and payment gateways.

The cool thing about Shopify is that you can adjust various elements, from your templates and themes to your resources and other tools, that can help you to make your store unique. 

9. Start Marketing Your Crafts

One of the more challenging aspects of learning how to start a craft business involves figuring out how to attract customers to your store. Marketing is a crucial component of selling crafts. The amount you spend on promotion will depend heavily on your budget and the strategies you use. 

For instance:

  • Email marketing is an excellent way to develop relationships with your customers and encourage them to keep purchasing from your brand long-term. Make sure you segment your audience based on the crafts they like to keep messages relevant.
  • Social media marketing is a great way to connect with your customers every day. You can show customers how you make your products through YouTube tutorials, snap pictures for Instagram, and design boards on Pinterest. 
  • Influencer marketing is a great way to give your new brand a boost reputation-wise. You can work with well-known professionals in your space to improve your chances of finding the right customers. Influencers exist on every platform, from TikTok to Clubhouse to Facebook and more.

Online Craft Store Examples

Still need ideas on how to start a craft business? Here are some examples of successful craft brands to inspire you. 

1. Artisaire

best online craft store

A wonderful example of a crafts company, the Artisaire brand offers customers a wide selection of wax sealing stamps and supplies. You can get everything from customized stamps for your letters to stunning waxes here. This is a great example of how crafts companies can go niche with their choice of products and appeal to a great audience in the process. 

Artisaire makes all of its own products in a factory from Canada; the business is family-run by the Thomsens. 

2. The Honeybunch Shop

The Honeybunch Shop

The Honeybunch shop created by Lisa Jolly is a business built entirely on passion. The founder, Lisa, believes in building stunning soaps and bath products with natural ingredients. Lisa started her career in retail and has launched other businesses before she began the Honeybunch Shop. 

According to Jolly, she didn’t know anything about making soaps when she first came up with the idea for her online store, but she quickly became an expert. 

3. Cedar and Sail  

Cedar and Sail 

The story of Cedar and Sail proves that anyone can learn how to start a craft business and pursue their passions in their spare time. The company came from an idea to create unique designs and accessories for homes using 3D printers and other modern techniques. The brand has a vast portfolio of small but attractive items to offer today, including candles, planters, and coasters. 

Cedar and Sail started as a simple project for someone who wanted to do more of what they loved in their spare time. Today, the company is a roaring success. 

Time to Get Crafty!

Hopefully, this article has shown you that learning how to start a craft business isn’t always as complicated as it seems. Once you’ve built an idea for your business on your passions, and you know there’s a market out there willing to buy your products, you’re already halfway there. 

Add the right sales tools into the mix, like an ecommerce website and a dropshipping service, and you’ll be running a successful crafts business in no time.

Summary: How to Start a Craft Business in 2021

  • Find a market opportunity
  • Get familiar with your audience 
  • Write a business plan
  • Make some crafts
  • Find a manufacturer or supplier
  • Build a brand
  • Fulfill legal and logistics requirements
  • Set up an online craft store
  • Market your business

What types of crafts are you interested in selling? Let us know in the comments section below. 

Want to Learn More?

  • How to Pick the Best Shopify Theme for Your Online Store
  • The Ultimate Guide to Mobile Commerce
  • 10 Online Stores to Use as Inspiration for Your First Store
  • Top 14 Free Shopify Apps You Need to Install

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Dikshu C. Kukreja

India's handicraft crafts: A sector gaining momentum

India's handicraft crafts: A sector gaining momentum

  • Mar 31, 2021, 06:59

Overview The handloom and handicraft industry has been the backbone of India’s rural economy for decades. It is one of the largest employment generators after agriculture, providing a key means of livelihood to the country’s rural and urban population. The sector functions on a self-sustaining business model, with craftsmen often growing their own raw materials and is well known for being a pioneer of environment-friendly zero-waste practices.

According to official estimates, India is home to 7 million artisans. However, data from unofficial sources indicates that the artisan strength is as high as 200 million. The wide nature of this range and disparity in the number is due to the informal and unorganised character of this sector. Handicrafts Sector India is home to >3,000 craft forms with artisans, spread across the country, working with papier-mâché in Jammu and Kashmir, thangka painting in Ladakh and Himachal Pradesh, phulkari and bagh textiles in Punjab, brassware in Haryana, basket-weaving in Uttaranchal, chikankari and zardozi work in Uttar Pradesh, blue pottery and block printing in Rajasthan, ajrak and kite making in Gujarat, gond painting in Madhya Pradesh, terracotta products and warli art in Maharashtra, crochet and lace work in Goa, sandalwood carving and banjara embroidery in Karnataka, vallam boat making in Kerala, thanjuvar kalamkari in Tamil Nadu, telia rumal and kondapalli toys in Andhra Pradesh, ikat work in Telangana, cane baskets in Nagaland, sikki grass products in Odisha, dhokra work in Jharkhand, kantha and patachitra crafts in West Bengal, madhubani paintings and mulberry silk products in Bihar, choktse tables in Sikkim, eri silk products in Assam and bamboo products in Chhattisgarh, Arunachal Pradesh, Manipur, Mizoram, Tripura and Meghalaya.

With this wide range of craft skills and the number of artisans in the country, India has the potential to make this sector a multi-billion-dollar industry. Handicraft exports from India reached Rs. 25,706.3 crore (US$ 3.5 billion) in 2019–20. Exports of various handicrafts segments are listed below:

  • Woodwares at Rs. 3,061 crores (US$ 420.45 million)
  • Embroidered & crocheted goods at Rs. 2,334 crores (US$ 320.51 million)
  • Miscellaneous handicrafts at Rs. 3,770 crores (US$ 517.68 million)
  • Handprinted textiles and scarves at Rs. 1,128 crores (US$ 154.96 million)
  • Imitation jewellery at Rs. 6,850 crores (US$ 94.08 million)
  • Art metal wares at Rs. 1,824 crores (US$ 250.52 million)

The US, the UK, the UAE, Germany, France, Latin American countries, Italy, the Netherlands, Canada and Australia are the key countries that import handicrafts. India stands to gain exponentially as the handicraft sector expands and gains momentum. Government Initiatives The government is actively working towards developing the sector to maximise its potential. Artisans face challenges such as inaccessibility of funds, low penetration of technology, absence of market intelligence and poor institutional framework for growth. In addition, the sector is plagued by implicit contradiction of handmade products, which are typically at odds with scale of production. To overcome these challenges, the government has launched several initiatives and schemes.

Ambedkar Hastshilp Vikas Yojana

The A mbedkar Hastshilp Vikas Yojana collaborates with Dastkar Shashktikaran Yoajan to support artisans with their infrastructure, technology and human resource development needs. This scheme was launched with the objective of mobilising artisans into self-help groups and societies with the agenda of facilitating bulk production and economies in procurement of raw materials. The programme aims to empower these communities with design and technology upgrades, trainings and design workshops to impart commercial market intelligence, introduce new techniques and develop prototypes to suit the preferences of contemporary markets that are central for the implementation of this scheme.

Mega Cluster Scheme

The objective of this scheme includes employment generation and improvement in the standard of living of artisans. This programme follows a cluster-based approach in scaling infrastructure and production chains at handicraft centres, specifically in remote regions, where the sector is largely unorganised and has not evolved to adopt modern developments. Under this scheme, clusters are identified by the Handicrafts Mega Cluster Mission (HMCM) via central and state agencies for upskilling and development.

Marketing Support and Services Scheme

This scheme provides interventions for domestic marketing events to artisans in the form of financial assistance that aids them in organising and participating in trade fairs and exhibitions across the country and abroad. Financial assistance is also provided for social and welfare needs of artisans. Craft awareness, demonstration programmes and buyer-seller meets are another key aspect of this programme to ensure integrated, inclusive development of the sector. Another component of this scheme is increasing publicity and promoting brands in print and electronic media to improve visibility.

Research and Development Scheme

This initiative was introduced to generate feedback on economic, social, aesthetic and promotional aspects of crafts and artisans in the sector, with the objective of supporting implementation of aforementioned schemes. An in-house research and development team conducts surveys and studies on crafts and their production challenges, which could range from availability of raw materials and access to technology, product design flaws, quality control procedures, financial assistance, legal assistance, international certifications and other operational issues. This research is conducted periodically, and the findings are evaluated, solutioned and plugged into the relevant scheme.

These schemes fall under the government's National Handicraft Development Programme, which is being implemented by the Office of the Development Commissioner of Handicrafts. Way Forward… The tangible and intangible nature of India’s craft heritage, coupled with its regional uniqueness, presents the country with a competitive global advantage. The Indian craft sector has the scope to become a billion-dollar marketplace with the right support and business environment. Developing a systematic approach, which nurtures the intrinsic value of craft skills and opens avenues for product design and manufacturing will increase access to new markets. Alongside, capitalising on e-commerce for online visibility and operational efficiencies will prove to be a critical success factor as the sector evolves and gains further traction.

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How to Start a Handicraft Business and Make it Profitable

How to Start a Handicraft Business and Make it Profitable?

by Deepika. | Apr 3, 2023 | Domestic Shipping , Ecommerce

India is the land of artisans who showcase their creativity throughout their lives. Craft is an excellent way to express emotion, relax, and rewind yourself. However, building a business from this talent is considered unconventional. This may have been true a few years back, but today in this virtual world, you can turn your hobby into a business. In today’s world, where people are looking for unique and personalized products, the demand for handmade items has never been higher.

Today online shopping is very handy. Therefore you can start a handicraft business and become an online retailer with no money or very less money. But before you dive headfirst into the world of the handicraft business, it’s important to have a solid plan in place. In this guide, we’ll take you through the steps of starting a handicraft business and making it profitable, but first, let’s look at some of the handicrafts in demand.

Most Popular Handicrafts in Demand Across India

Woodwork is a popular handicraft in India that is in high demand due to its versatility. From furniture to home decor, the woodwork has a broad range of items that appeal to customers. The industry is mostly located in India’s northern and southern regions, with Gujarat and Rajasthan being significant hubs. Some popular woodwork items include intricately carved doors, antique furniture, and wooden toys. The market trend for woodwork is gradually shifting towards modern designs, with a fusion of traditional and contemporary styles. As a result, the industry has many opportunities for artisans to showcase their skills and create unique and innovative pieces.

The demand for pottery in India is diverse and widespread, ranging from ceramic plates and bowls to vases and figurines. However, in recent years, the trend has shifted towards a fusion of traditional and modern designs that cater to the changing preferences of consumers. Notably, a growing emphasis on sustainability and eco-friendliness has opened up new avenues for innovation and experimentation among artisans. As a result, India’s pottery industry presents many opportunities for artists and craftsmen to showcase their skills and creativity.

In recent years, there has been a growing demand for jute handicrafts in India due to the rising awareness of the importance of sustainability and eco-friendliness. Moreover, jute is a versatile and durable material easily available in India, making it an attractive choice for creating a wide range of products.

Jute bags are one of the most popular items made from jute, as they are stylish and eco-friendly. These bags come in various shapes, sizes, and colours and can be customized with different designs and patterns. Wall hangings made from jute are also in high demand, as they add a rustic and natural touch to any interior space.

Brass Handicrafts

Brass handicrafts are an integral part of India’s rich cultural heritage. India’s southern and eastern regions, particularly Andhra Pradesh, are the prime hubs of brass handicrafts. From intricately designed figurines and lamps to stunning candle holders, the demand for brass handicrafts in India is rising. The industry is witnessing a shift towards a blend of traditional and modern designs, with a particular emphasis on intricate and detailed work. This trend gives artisans ample opportunities to showcase their creativity and produce one-of-a-kind pieces. The brass handicraft industry in India is constantly evolving, providing skilled artisans with an exciting and dynamic platform to innovate and experiment with their craft.

Bamboo Handicrafts

Bamboo handicrafts are sustainable and eco-friendly handicrafts in India that are in high demand. The handicraft industry is mostly located in the northeastern regions of India, with Assam and Tripura being significant hubs. Some popular bamboo items in demand in India include baskets, home decor, and furniture. The market trend for bamboo handicrafts is leaning towards fusion sustainability and eco-friendliness.

Saris and Silk

Sari and silk handicrafts are a significant part of the Indian handicraft industry. The industry is mostly located in India’s eastern and southern regions, with West Bengal and Tamil Nadu being significant hubs. Some popular sari and silk items in high demand in India include handwoven sarees, shawls, and stoles. The market trend for sari and silk handicrafts is leaning towards combining traditional and modern designs, focusing on intricate and detailed work.

Carpet Weaving

Indian carpets are known for their exquisite design, intricate patterns, and vibrant colours. The carpet weaving industry is a major employer in India, providing livelihoods to millions. The most popular carpet items in demand in India are woollen carpets, silk carpets, and cotton carpets. Woollen carpets are the most popular type of carpet thanks to their durability and warmth. Silk carpets are another popular option, known for their smooth texture and elegant designs. Cotton carpets, on the other hand, are more affordable and suitable for everyday use.

The market for carpets in India is driven by the domestic market’s demand and exports to other countries. The Indian carpet industry has been growing steadily, with increasing demand from countries like the US, the UK, and Japan. Carpet weaving is labour-intensive and requires skilled artisans, making it a promising area for entrepreneurship and job creation.

How to Start a Handicraft Business?

Let’s explore some essential steps and strategies on how to start a successful handicraft business.

1. Identify a Gap in The Market

The first step in starting a successful handicraft business is to identify a gap in the market. While you may be passionate about a particular craft, it’s important to research the industry and see what products are in demand. Conducting market research can help you identify gaps in the market and find opportunities for your business.

Start by analyzing what products are currently popular in the handicraft industry. Look for trends and identify potential gaps where your products could fill the void in the marketplace.

For instance, if you find a high demand for eco-friendly and sustainable products, you could differentiate your business by offering handmade crafts made from natural materials.

It’s also important to study and research potential competitors in the market. Determine what they offer and how you can differentiate your products from theirs.

2. Know Your Audience Better

When starting a craft business, knowing who you’re selling to is important. First, think about who would be most likely to buy your products. Consider their age, gender, and demography, as well as their purchasing behaviour. For instance, if you’re selling handmade jewellery, your target audience might be women in their 20s and 30s who are fashion geeks and love shopping on social media platforms. Understanding your audience’s demographics, interests, and preferences can help you create products that appeal to them. For example, if you’re selling eco-friendly products, you might target environmentally conscious consumers looking for sustainable alternatives.

Once you’ve defined your target audience, you can determine the best marketing channels to reach them. For example, if you’re targeting younger consumers, social media platforms like Instagram and TikTok may be the most effective channels. For old-age consumers, you might consider advertising in local newspapers or on radio stations.

3. Create a Business Plan

When starting a craft business, it’s important to take a step back and do some planning before you start selling your products. Creating a business plan is one of the most crucial steps in the planning process. This plan serves as your compass, helping you stay focused on your track and goals as your business grows.

The business plan should include the following:

  • A brief overview outlining your company’s key points and objectives.
  • A description of what your craft business does.
  • Competitive and market analysis.
  • A SWOT analysis.
  • A marketing and sales plan.
  • Financial projections.

By outlining these important details in your business plan, you’ll be better prepared to navigate the challenges of starting a new business.

4. Build Your Online Craft Store

While you learn how to start selling crafts online, build an online store that looks and feels professional. One of the easiest ways to do this is using an eCommerce platform like Shopify. With Shopify, you can create an eCommerce site in under 30 minutes and choose from various templates and themes to customize your storefront.

When designing your online store, you need to ensure that your product pages are visually appealing, with stunning pictures of your crafts and inspiring product descriptions that engage your potential customers. In addition, your landing pages should encourage people to build a relationship with your company and make it easy for them to find what they’re looking for.

5. Creating Handicraft Products

When creating your handicrafts, strive to develop unique and innovative designs that stand out in the market. Before you start manufacturing your products, it’s crucial to choose materials that are both durable and visually appealing. You should also invest in high-quality tools to help you create your handicrafts efficiently. Quality control is also critical in the making of your handicrafts.

Ensure that each product is made to the highest standard by inspecting every piece for flaws or defects. This step is vital for customer satisfaction and your business’s reputation.

6. Marketing and Selling Your Products

Marketing and selling your crafts is essential to starting your handicrafts business. After all, you can’t make any money if you don’t have customers.

Several effective marketing strategies can help you reach your target audience.

Email marketing : is a great way to keep in touch with your customers and keep them coming back for more. You can send out newsletters with special promotions, sneak peeks at new products, and updates on your business. Ensure that you segment your audience based on their interests to keep your messages relevant.

Social media: is another powerful marketing tool for your business. You can showcase your crafts through photos and videos on Instagram and Facebook. You can also use social media to connect with your customers, answer their questions, and build long-term relationships with them.

Search engine optimization (SEO): is also important for increasing your visibility online. Ensure that your website is optimized for search engines using relevant keywords and meta tags. You can also create content, such as blog posts, incorporating keywords related to your business.

Multichannel selling: Multichannel selling is a great way to expand your reach and increase your sales. It involves selling your products on multiple platforms, such as your website, online marketplaces like Etsy or Amazon, and social media channels like Facebook and Instagram.

7. Managing and Growing Your Business

Congratulations! You’ve started your handicraft business; now it’s time to focus on managing and growing it. Running a successful business requires ongoing effort and attention to various aspects.

Monitor and track business metrics to identify areas that need improvement. Keeping track of important metrics such as revenue, profit margins, customer satisfaction, and inventory levels can help you make informed business decisions. You can use software tools or hire professionals to help you track these metrics.

Strategies and Tips for Making Your Handicraft Business Profitable

Create a strong brand.

Creating a strong brand can be the key to achieving profitability as a handicraft business owner. A strong brand can help distinguish your products from competitors and create a loyal customer base who truly appreciate your unique style and values.

Here are some tips for creating a brand that resonates with your target market:

  • Define your brand identity : Your brand identity should reflect your business’s values, mission, and vision. Take the time to consider what sets your business apart and what message you want to convey to your customers.
  • Choose a strong visual identity: Your visual identity includes elements like your logo, colour scheme, and typography. Choose colours and fonts that align with your brand identity and create a simple, memorable and easily recognizable logo.
  • Tell your story : Every business has a story, and sharing yours can help create a deeper connection with your customers.

Streamline Your Production Process

As a handicraft business owner, you know that every penny counts! One way to increase your profits is to streamline your production process. An efficient production process can help reduce costs, improve quality, and increase output.

Develop a Marketing Strategy

Marketing is essential for any business, including a handicraft business to achieve profitability. Marketing helps to create brand awareness, generate leads, and convert leads into customers. Without an effective marketing strategy, your business may not reach its full potential in terms of sales and revenue. Therefore, developing a marketing strategy that effectively and efficiently reaches your target market is crucial to your handicraft business’s success.

Offer Custom or Personalized Products

One way to offer personalized products is to provide customization options such as colour, size, material, or design. You can also offer monogramming, engraving, or embroidery services to make products more personal. Providing these options allows customers to make a unique product that fits their needs and tastes. You can also offer personalized products for special occasions such as weddings, birthdays, or holidays. For example, you can create customized gift baskets or handmade cards for customers. This adds a personal touch to the gift, making it more meaningful for the giver and receiver.

Focus on Customer Service

When it comes to running a handicraft business, customer satisfaction is vital. Focusing on customer service can not only improve the overall experience for your customers, but it can also increase customer loyalty and encourage repeat business. One way to provide exceptional customer service is by promptly responding to inquiries or concerns. Make sure to monitor your emails and social media accounts regularly so that you can address potential issues as soon as possible.

Offer Discounts and Promotions

Who doesn’t adore a good deal? Offering discounts and promotions can be an excellent way to attract new customers, drive sales, and keep your existing customers coming back for more. One way to do this is by offering first-time customers a discount or coupon code when they sign up for your newsletter or make their first purchase. This can encourage them to try your products and further boost customer retention.

You can also run limited-time promotions, such as a sale on a specific product or a holiday-themed promotion. For example, if Valentine’s Day is coming up, you could offer a discount on your heart-shaped products or offer a bundle deal on products which are perfect for gifting.

Evaluate your Pricing Strategy

Pricing your products too high can turn customers away, while pricing them too low can cut your profit margins. Regularly evaluating your pricing strategy will help you balance earning a profit and making your products affordable for customers. When evaluating your pricing strategy, start by considering the cost of materials, labour, and overhead.

Next, ensure that you accurately track the cost of each material used to create your products, including any shipping or import fees. You should also consider the cost of tools or equipment needed to create your handicrafts.

You now have a wealth of knowledge on how to start and grow a profitable handicraft business. You can turn your love for art into a lucrative business with a clear vision and a solid plan. Remember these tips and strategies to never go off the track in driving traffic to eCommerce business . Always be open to learning, adapt to changes in the market, and stay innovative with your designs.

Is the handicraft export business profitable?

Yes, the handicraft export business can be profitable if done right. Handicrafts are unique and often handcrafted, making them highly sought after in the global market. With the rise of e-commerce and the growing interest in unique and sustainable products, the demand for handicrafts is on the rise. Additionally, many countries have recognized handicrafts’ cultural and economic value, leading to government support and incentives for handicraft exports.

Which handicraft items are best for export?

India is a treasure trove of handicrafts, and many unique items are in high demand in the international market. Some of the best handicraft items for export from India include textiles, leather goods, pottery, brassware, wooden handicrafts, and jewellery. These items are known for their intricate designs, exquisite craftsmanship, and cultural significance, making them popular with customers worldwide.

How do I find buyers for handicraft export?

Finding buyers for handicraft exports can be challenging, but it’s not impossible. Here are some tips on how to find buyers for your handicraft exports:

  • Attend Trade Shows and Exhibitions: Participating in trade shows and exhibitions is an excellent way to showcase your products to potential buyers worldwide.
  • Use Online Marketplaces: Online marketplaces such as Etsy, Amazon, and Alibaba provide a platform for handicraft exporters to showcase their products and connect with potential buyers.
  • Join Handicraft Export Associations: Joining a handicraft export association can provide you with networking opportunities and access to a larger pool of potential buyers.
  • Collaborate with Agents and Distributors: Working with agents and distributors can help you reach a broader audience of buyers and expand your export opportunities.
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Top 20 Arts and Crafts Companies in India 2023

riyarohatgi

Arts and crafts are the new piece of extravagance.

Here’s a list of top 20 arts and craft companies selling beautiful products : 

1. fabindia.

arts and crafts company india

Fabindia is an Indian retail company that was founded in 1960 by John Bissell. The company is known for its collection of ethnic and traditional handcrafted products, particularly textiles, garments, and home furnishings. 

Fabindia has a strong focus on promoting Indian crafts and artisans, and most of its products are made using traditional techniques and materials. 

The company works with a network of over 40,000 artisans across the country and is committed to promoting sustainable and fair trade practices. In addition to its brick-and-mortar stores.

 Fabindia has an online presence and ships its products globally. The company has grown to become one of the leading names in the Indian retail industry, with over 300 stores across the country and internationally.

2. Good Earth

Good Earth is a luxury home and lifestyle brand that was founded in 1996 by Anita Lal, a design enthusiast and entrepreneur. The company’s products include home furnishings, textiles, dinnerware, and personal care items. 

Good Earth’s products are inspired by Indian traditions, history, and nature, and are designed to reflect the country’s rich cultural heritage.

The company is known for its attention to detail and use of natural materials, as well as its collaboration with artisans and craftspeople from across India. Good Earth has several stores in India, including in major cities like Mumbai, Delhi, and Bangalore, as well as an online presence. 

The brand has won several awards for its innovative designs and contributions to the Indian luxury industry, and has gained recognition both in India and internationally.

3. The Bombay Store

The Bombay Store is a retail company based in Mumbai, India. It was founded in 1906 and is one of the oldest and most well-known retail brands in India. The company specialises in selling a wide range of Indian handicrafts, souvenirs, clothing, jewellery, home decor, and other products that showcase India’s rich cultural heritage.

Over the years, The Bombay Store has expanded to several cities in India, including Delhi, Bangalore, Hyderabad, Pune, and Chennai. The company has also started an online store, making it easier for customers to access its products from anywhere in India.

The Bombay Store is known for its high-quality products, excellent customer service, and commitment to promoting Indian handicrafts and artisans. The company has won several awards and accolades for its work in promoting Indian art and culture, and it remains a popular destination for tourists and locals alike who are looking for unique and authentic Indian products.

Anokhi is a well-known Indian clothing and home textiles brand that was founded in 1970 in Jaipur, India. The brand is known for its traditional block-printed textiles, including clothing, bed linens, table linens, and other home decor items.

 Anokhi uses natural dyes and organic cotton in its products, making it an eco-friendly and sustainable choice for customers. Anokhi has a network of over 20 stores across India, as well as an online store that caters to customers worldwide.

 The brand has a loyal following and is known for its unique designs, high-quality products, and commitment to preserving traditional Indian craft techniques.

In addition to its products, Anokhi is also known for its social and environmental initiatives. The company has a program called Anokhi Museum, which showcases and preserves the history of traditional Indian textiles. 

Anokhi also works with local artisans to promote their craft and support their livelihoods.

Overall, Anokhi is a brand that is respected both for its products and its social and environmental commitments. It is a popular choice for customers who are looking for authentic, high-quality Indian textiles that are produced in a sustainable and socially responsible manner.

Jaypore is an Indian e-commerce platform that specializes in promoting and selling artisanal products from India. The company was founded in 2012 and is based in New Delhi, India. Jaypore offers a wide range of products, including clothing, jewelry, home decor, accessories, and gifts, all of which are sourced from small-scale artisans and independent designers across India.

The company has a strong focus on sustainability, and many of its products are made using natural materials and traditional craft techniques. Jaypore also works closely with its suppliers to ensure that they are paid fairly for their work and that their livelihoods are supported.

In addition to its e-commerce platform, Jaypore has several brick-and-mortar stores in India, as well as a pop-up shop in New York City. The company has gained a reputation for its unique and high-quality products, as well as its commitment to promoting Indian artisans and their craft.

Overall, Jaypore is a company that is known for its authentic and sustainable products, as well as its efforts to promote traditional Indian craft and support local artisans. It is a popular choice for customers who are looking for unique and ethical products that reflect India’s rich cultural heritage.

6. Kulture Shop

arts and crafts company india

Kulture Shop is a design and art brand based in Mumbai, India. They collaborate with a global community of independent artists to create a wide range of art-inspired products, including prints, t-shirts, phone cases, bags, and more. 

Their mission is to promote art and design in everyday life and make it accessible to people around the world. Kulture Shop also has a brick-and-mortar store in Mumbai.

As well as an online store that ships worldwide. They have worked with notable brands such as Nike, Google, and Red Bull, and their products have been featured in various publications such as GQ, Vogue, and Elle.

Tjori is an Indian e-commerce platform that offers a range of handmade and natural products across various categories, including clothing, jewelry, footwear, home decor, skincare, and wellness. 

The platform collaborates with skilled artisans and craftsmen from different parts of India to offer authentic and sustainable products. Tjori’s mission is to promote Indian craftsmanship, heritage, and culture, and to offer consumers an opportunity to discover and shop unique and artisanal products. 

The company is based in New Delhi, India, and ships products worldwide. In addition to its online store, Tjori has also established brick-and-mortar stores in various cities in India.

Chumbak is a lifestyle and fashion brand based in Bengaluru, India. It was founded in 2010 by Vivek Prabhakar and Shubhra Chadda, with the aim of creating a range of fun and colorful products that capture the essence of contemporary India. 

Chumbak’s product range includes clothing, accessories, home decor, and gifts, all featuring bright and quirky designs inspired by Indian art, culture, and everyday life. Chumbak has become popular in India for its unique and playful designs, and the brand has since expanded its retail footprint to over 70 stores across the country.

 In addition to its physical stores, Chumbak also operates an e-commerce website that ships products to customers worldwide. The company has received several awards and accolades, including the ‘Most Admired Retailer of the Year’ award at the 2016 India Retail Forum.

Obeetee is a leading manufacturer and exporter of hand-knotted and hand-tufted carpets in India. Founded in 1920, the company is headquartered in Mirzapur, Uttar Pradesh, and has showrooms and offices in major cities in India and around the world. 

Obeetee’s carpets are made using traditional techniques and craftsmanship, and the company collaborates with designers and artists to create unique and contemporary designs.

Obeetee has won several awards for its design and craftsmanship, and its carpets are highly regarded for their quality and durability. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact and support local communities. 

In addition to its carpets, Obeetee also offers a range of home decor products such as pillows, poufs, and throws, all made with the same attention to detail and quality.

arts and crafts company india

Itokri is an online platform that curates and sells a range of handmade products from across India. The platform offers a wide range of products, including clothing, accessories, home decor, toys, and stationery, all made by skilled artisans and craftspeople from different parts of India. 

Itokri’s mission is to promote the rich heritage and culture of India and to create opportunities for artisans to showcase and sell their products to a wider audience.

Itokri was founded in 2013 and is based in New Delhi, India. In addition to its e-commerce website, the platform also operates a physical store in Delhi and participates in various exhibitions and events.

 Itokri has received several awards and recognition for its work in promoting Indian handicrafts and has been featured in various publications such as Vogue, The Hindu, and The Economic Times.

11. World Art Community

World Art Community is an online marketplace based in India that showcases and sells a wide range of handmade and artisanal products, including home decor, fashion, accessories, jewelry, and art.

 The platform connects independent artists, designers, and craftspeople with a global audience, and allows them to showcase and sell their unique and handmade products.

World Art Community was founded in 2014 and is headquartered in Gurugram, India. The platform is committed to promoting sustainable and ethical practices and supports small and independent businesses.

 It also offers a range of workshops and events to promote creativity and artistry. In addition to its online marketplace, World Art Community has also established a physical store in Gurugram, and ships products worldwide. 

The platform has been featured in various publications such as Elle Decor, The Indian Express, and Vogue.

12. Himalaya Fine Arts

Himalaya Fine Arts is a leading supplier of high-quality art materials and tools based in Mumbai, India. The company was founded in 1974 and has since become a trusted name in the art supplies industry in India.

 Himalaya Fine Arts offers a wide range of products, including paints, brushes, canvas, paper, drafting and engineering tools, and other art and craft materials.

The company is committed to providing high-quality products and excellent customer service, and has established a network of dealers and distributors across India. 

It also offers online shopping through its e-commerce website, making it easier for customers to purchase their art supplies from the comfort of their homes. 

Himalaya Fine Arts is known for its competitive prices and wide selection of products, making it a popular choice among artists, designers, architects, and hobbyists in India.

13. Craftsvilla

Craftsvilla is an Indian online marketplace that showcases and sells a wide range of traditional and ethnic products, including clothing, jewelry, home decor, handicrafts, and accessories. 

The platform connects independent artisans, designers, and sellers with customers worldwide, and allows them to showcase and sell their unique and handmade products.

Craftsvilla was founded in 2011 and is based in Mumbai, India. The platform is committed to promoting Indian heritage and craftsmanship and offers a wide range of products from different parts of India. 

It also supports small and independent businesses and aims to create a global market for Indian handicrafts and traditional products. In addition to its online marketplace, Craftsvilla also offers a range of services such as customization, personal styling, and virtual wardrobe consulting. 

The platform has won several awards for its contribution to the Indian e-commerce industry, and has been featured in various publications such as Forbes, The Economic Times, and The Hindu.

14. Craftsvilla Handicrafts

arts and crafts company india

Craftsvilla Handicrafts is a sub-brand of Craftsvilla, an Indian online marketplace that showcases and sells traditional and ethnic products, including clothing, jewelry, home decor, handicrafts, and accessories. 

Craftsvilla Handicrafts focuses specifically on traditional and handmade handicrafts from different parts of India. 

Craftsvilla Handicrafts offers a wide range of products, including handcrafted pottery, wooden and brass items, handwoven textiles, embroidered pieces, hand-carved statues, and many other traditional crafts. 

The brand is committed to promoting and preserving Indian handicrafts, and works with a network of artisans and craftsmen from different regions of India to bring unique and authentic products to customers.

Craftsvilla Handicrafts also ensures that the products are sourced ethically and responsibly, and that the artisans are paid fairly for their work. 

By buying from Craftsvilla Handicrafts, customers can support local communities and help preserve traditional crafts and skills that have been passed down through generations.

Jugaad is a Hindi word that means finding an innovative and creative solution to a problem using whatever resources are available. The term is often used in India to describe a DIY or hack culture, where people find innovative solutions to problems using limited resources.

In recent years, Jugaad has also been associated with a growing movement of social entrepreneurship and innovation in India. Many startups and companies in India are using the Jugaad philosophy to develop innovative products and solutions that address social and economic challenges in the country.

There are also a few companies in India that go by the name Jugaad, such as Jugaadus, a brand that specializes in making eco-friendly and upcycled products. Jugaad, in this context, represents a spirit of creativity, innovation, and resourcefulness that is deeply ingrained in the Indian culture.

16. Indiavaale

Indiavaale is an Indian e-commerce platform that specializes in handcrafted home decor and lifestyle products. The brand was founded in 2016 by Lata Bhatia and Vandana Choudhary, with a mission to promote Indian heritage and traditional craftsmanship through contemporary designs and aesthetics.

Indiavaale offers a wide range of products, including home decor items, kitchen and dining accessories, personal care products, and gifts. 

The products are sourced directly from artisans and craftsmen across India, and the brand works closely with them to develop unique and high-quality products that blend traditional craftsmanship with modern design.

In addition to its online marketplace , Indiavaale also has a physical store in Jaipur, India, and offers workshops and events to promote Indian art and culture. 

The brand is committed to promoting ethical and sustainable practices and supports small and independent businesses. Indiavaale has been featured in various publications such as Vogue, Elle Decor, and Architectural Digest, and has won several awards for its contribution to the Indian handicrafts industry.

17. Kala Drishti

Kala Drishti is an Indian brand that specializes in promoting and preserving traditional Indian handicrafts. The brand was founded in 2013 by Shefali Chandra, a design graduate from the National Institute of Design (NID), Ahmedabad.

Kala Drishti works with a network of artisans and craftsmen from different parts of India to bring unique and authentic products to customers. The brand offers a wide range of products, including home decor items, wall art, jewelry, and accessories. 

The products are made using traditional techniques and materials, such as handwoven textiles, hand-carved wood, and metalwork.

Kala Drishti is committed to promoting ethical and sustainable practices and works closely with the artisans to ensure that they are paid fairly for their work. 

The brand also provides design inputs to the artisans, helping them to develop products that are contemporary and appealing to modern customers.

In addition to its online marketplace, Kala Drishti also has a physical store in Bangalore, India, and participates in various exhibitions and events to showcase traditional Indian crafts and skills. 

The brand has been featured in various publications such as The Hindu, The Economic Times, and India Today, and has won several awards for its contribution to the Indian handicrafts industry.

18. CultureTruck

arts and crafts company india

CultureTruck is an Indian e-commerce platform that specializes in handcrafted and artisanal products from across India. The brand was founded in 2018 by Kunal Sood and Pooja Choudary, with a mission to promote and celebrate India’s diverse cultural heritage and craftsmanship.

CultureTruck offers a wide range of products, including home décor items, fashion accessories, personal care products, and gourmet food. 

The products are sourced directly from artisans and small businesses across India, and the brand works closely with them to develop unique and high-quality products that blend traditional craftsmanship with contemporary design.

CultureTruck is committed to promoting ethical and sustainable practices and supports small and independent businesses. The brand also provides a platform for upcoming designers and artists to showcase their talent and reach a wider audience. 

In addition to its online marketplace, CultureTruck also has a physical store in Gurugram, India.

CultureTruck has been featured in various publications such as Forbes, The Economic Times, and The Times of India, and has won several awards for its contribution to the Indian handicrafts industry.

19. Creative Bee

Creative Bee is an Indian brand that specializes in handcrafted textiles and home decor products. The brand was founded in 2006 by Bina Rao, a design graduate from the National Institute of Design (NID), Ahmedabad.

Creative Bee offers a wide range of products, including handwoven textiles, cushion covers, table runners, placemats, coasters, and curtains. The products are made using traditional techniques such as hand-weaving, block printing, and embroidery, and are inspired by Indian culture and heritage.

Creative Bee works with a network of weavers, dyers, printers, and embroiderers from different parts of India to bring unique and authentic products to customers. The brand is committed to promoting ethical and sustainable practices and supports local communities and small businesses.

 Creative Bee also provides design inputs to the artisans, helping them to develop products that are contemporary and appealing to modern customers.

In addition to its online marketplace, Creative Bee also has a physical store in Hyderabad, India, and participates in various exhibitions and events to showcase traditional Indian crafts and skills. 

The brand has been featured in various publications such as Vogue, Elle Decor, and Architectural Digest, and has won several awards for its contribution to the Indian handicrafts industry.

20. Desi Crafts

Desi Crafts is an Indian brand that offers a wide range of handcrafted home decor products and accessories. The brand was founded in 2010 by Divya Thakur, a design graduate from the National Institute of Design (NID), Ahmedabad.

Desi Crafts works with a network of artisans from different parts of India to bring unique and authentic products to customers. The brand offers a wide range of products, including home décor items, wall art, tableware, and fashion accessories.

 The products are made using traditional techniques and materials, such as handwoven textiles, hand-carved wood, and metalwork. Desi Crafts is committed to promoting ethical and sustainable practices and works closely with the artisans to ensure that they are paid fairly for their work. 

The brand also provides design inputs to the artisans, helping them to develop products that are contemporary and appealing to modern customers. In addition to its online marketplace, Desi Crafts also has a physical store in Delhi, India, and participates in various exhibitions and events to showcase traditional Indian crafts and skills. 

The brand has been featured in various publications such as Vogue, Elle Decor, and Architectural Digest , and has won several awards for its contribution to the Indian handicrafts industry.

These companies specialize in a wide range of products including textiles, pottery, paintings, sculptures, jewelry, and many other forms of art and craft. They offer unique and high-quality products that reflect the diverse cultural heritage of India.

  • arts and crafts companies india

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Ask the analyst for, india arts and crafts market (2024-2030) | analysis, growth, companies, value, forecast, revenue, size, trends, share, outlook & industry.

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India Arts and Crafts Market Synopsis

The India arts and crafts market is estimated to witness a CAGR of 4.5% during the forecast period 2020-2026. The growth of the arts and crafts market can be attributed to growing interest in DIY activities, increasing demand for art supplies, rising focus on home d?cor items, growing popularity of various craft techniques like decoupage and quilling among others. Additionally, rapid urbanization coupled with changing lifestyle are other factors that will drive the growth of this market in India over the forecasted period.

Drivers of the Market:

Growing Interest In DIY Activities: With an increase in disposable income, people are opting for leisure activities such as handicrafts and painting at home which helps them relax their minds from hectic schedules while also developing creative skillsets which has been driving the growth of this segment significantly over recent years. Increasing Demand For Art Supplies: Increased focus on aesthetics by consumers along with rise in awareness about different art forms are some key drivers for increased demand for art supplies including paints & colors, clay & potteries among others globally. Rising Focus On Home Decor Items: Consumers these days prefer unique pieces to add character or beauty to their homes which is driving them towards buying handcrafted items such as wall hangings & murals made out of fabrics/papers combined with beads or mirrors etc., thus creating a huge opportunity for sellers who make handmade products catering to this segment leading to an upsurge in sales numbers across all channels worldwide.

Challenges of the Market:

Lack Of Skilled Labour : Owing to lack experienced labour required for making quality handmade items especially those requiring special techniques like weaving or glass blowing, there is limited availability resulting into lesser production capacity thereby affecting supply chain operations adversely impacting overall sale numbers globally obstructing its potential growth prospects negatively.

Key Players of the Market:

Major players operating in Indian Arts And Crafts Market include Fabindia Overseas Pvt Ltd , Jaipur Rugs Co Pvt Ltd , D`Decor Exports Private Limited (SEL Manufacturing), Handicraft Export Promotion Council Of India , Sunil Industries , Raj Mehra& Sons (Export) Pvt Ltd., Jaipur Handloom House LLP amongst others.

Key Highlights of the Report:

  • India Arts and Crafts Market Outlook
  • Market Size of India Arts and Crafts Market, 2023
  • Forecast of India Arts and Crafts Market, 2030
  • Historical Data and Forecast of India Arts and Crafts Revenues & Volume for the Period 2020-2030
  • India Arts and Crafts Market Trend Evolution
  • India Arts and Crafts Market Drivers and Challenges
  • India Arts and Crafts Price Trends
  • India Arts and Crafts Porter's Five Forces
  • India Arts and Crafts Industry Life Cycle
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Type for the Period 2020-2030
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Drawing Pen for the Period 2020-2030
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Paints and Stains for the Period 2020-2030
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Craft Tools for the Period 2020-2030
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Others for the Period 2020-2030
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Applications for the Period 2020-2030
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Home Use for the Period 2020-2030
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Commercial Use for the Period 2020-2030
  • Historical Data and Forecast of India Arts and Crafts Market Revenues & Volume By Educational Use for the Period 2020-2030
  • India Arts and Crafts Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Applications
  • India Arts and Crafts Top Companies Market Share
  • India Arts and Crafts Competitive Benchmarking By Technical and Operational Parameters
  • India Arts and Crafts Company Profiles
  • India Arts and Crafts Key Strategic Recommendations

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Working with artisan communities to advance our creative heritage

Reviving the traditional craft of 'mata ni pachedi': hand painted textiles, impact gifting | handcrafted custom gifting for your next occasion..

‘Guldasta’ (Small) Potli | Zardozi on Burgundy Velvet

‘Guldasta’ (Small) Potli | Zardozi on Burgundy Velvet

‘Ziya’ Dibbi Gift Box | Brass Cut-Work Holder with Lid and Vanilla Scented Candle

‘Ziya’ Dibbi Gift Box | Brass Cut-Work Holder with Lid and Vanilla Scented Candle

‘Ziya’ Scallop Gift Box | Scallop Brass Candle Holder and Vanilla Gold Foil Candle

‘Ziya’ Scallop Gift Box | Scallop Brass Candle Holder and Vanilla Gold Foil Candle

'Chidiya' Brass Diya and Tea Light Holder (Set of 2) | Hand Stamped

'Chidiya' Brass Diya and Tea Light Holder (Set of 2) | Hand Stamped

‘Paan’ Suede Blue | Zardozi Box

‘Paan’ Suede Blue | Zardozi Box

‘Naaz’ Champagne Copper Goblets (Set of 2)

‘Naaz’ Champagne Copper Goblets (Set of 2)

TICP White Playing Cards | Rajasthani Miniature Art Inspired

TICP White Playing Cards | Rajasthani Miniature Art Inspired

Aarna Gift Box | Set of 4 Brass 'Phool' Tea light Holders with Playing Cards

Aarna Gift Box | Set of 4 Brass 'Phool' Tea light Holders with Playing Cards

Ramya Gift Box | Set of 2 Brass 'Chidiya' Tea light Holders and TICP Playing Cards

Ramya Gift Box | Set of 2 Brass 'Chidiya' Tea light Holders and TICP Playing Cards

art and craft business plan in india

'Parv' Festive Gift Box

We bring to you the beautiful 'Parv' Festive Gift Box, the perfect festive gift. If you're an ardent follower of the sustainable crafts, you will love this humble gift set with handmade paper. This box is reusable and comes with a gold-embossed hand-drawn illustration.This Gift Box Co...

art and craft business plan in india

'Guldasta' Laal Phool | Zardozi Box

We bring to you, our ‘Guldasta Laal Phool’ Zardozi Gift Boxes in Cream Suede. A unique choice for wedding favours and festive gifts with a utility value as well as aesthetic sensibility, this multipurpose Zardozi box is a keeper! This is a combination of intricate craftsmanship, signi...

art and craft business plan in india

‘Vanya’ Gift Box

The India Craft Project (TICP) works with artisans all over India to co-create products and experiences that put our craft heritage at the center-stage. TICP has specially curated our Miniature and Pichwai art inspired, festive gift box.These Vanya Gift Box contains: Two Coasters (Repurposed Vi...

art and craft business plan in india

'Utsav' Festive Gift Box

We bring to you the beautiful 'Utsav' Festive Gift Box, the perfect festive gift. If you're an ardent follower of the sustainable crafts, you will love this humble gift set with handmade paper. This box is reusable and comes with a gold-embossed hand-drawn illustration.This Gift Box C...

art and craft business plan in india

'Utsav' Cardboard (empty) Gift Box

The beautiful 'Utsav' Box is an Illustrated one with a Magnetic flap for a neat look. The illustration of Radha & Krishna playing holi (inspired by Odisha Pattahcitra) add the colour to you day and the gold tactile clouds add to its magic! With pressed flowers and handmade paper o...

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art and craft business plan in india

An ode to Indian craft: PM Modi presents special art pieces to G7 leaders; Here’s what they represent

Prime minister narendra modi attended the g7 summit held in germany over the weekend and presented the world leaders with various art and craft pieces that represent the cultural heritage of india..

The presents were sourced from all parts of India but most of these were made from Uttar Pradesh. (Image: PTI/IE)

Prime Minister Narendra Modi attended the G7 Summit held in Germany over the weekend and presented the world leaders with various art and craft pieces that represent the cultural heritage of India. The presents were sourced from all parts of India but most of these were made from Uttar Pradesh. Here’s a look at who was presented with which art piece.

Black Pottery for Japanese PM

art and craft business plan in india

The Black Pottery from Nizamabad in Uttar Pradesh uses a unique technique that involves keeping the pieces inside the oven to prevent oxygen from entering. This ensures that the pieces get exposed to high heat and the black color comes out. The use of zinc contributes to the glaze on the pottery and a layer of mustard oil is applied before firing the pottery. The Japanese Prime Minister was presented with a set of three pieces.

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Dokra art for presidents of Argentina and South Africa

The traditional technique of Dokra art is known as lost-wax casting, and it has been used in India for over 4,000 years. This is a non-ferrous metal art form that is very popular in both domestic and foreign markets.

An art piece made by Chattisgarh’s Chattisgarh district was presented to the President of Argentina. A statue of “Nandi”, who is referred to as the mount of Lord Shiva, was gifted. The President of South Africa was also presented with a similar piece based on the Ramayana theme.

Gulabi Meenakari brooch, cufflink set to US president

The art form known as Gulabi Meenakari is made from pure silver and is commonly found in Varanasi in Uttar Pradesh. A design is then carved into the metal, and the shapes are filled with natural anardana and meena glass.

The Meena glass is then fired to create a translucent outer layer, which is used to decorate the designs. The motifs are mainly focused on the color pink, which lends its name to the art form. A pair of cufflinks were also prepared for the US president.

Tea set handpainted by craftsmen for UK PM

The Prime Minister presented with a tea set sourced from Bulandshahr district of Uttar Pradesh. The base form was hand-painted and fired at a temperature of 1,200 degrees Celsius. The design was then laid on manually using a Mehendi cone. Each shape is then filled with a different color, and the entire cup was fired again. The set was additionally adorned with platinum metal paint, to honor the Queen’s Platinum Jubilee year.

Itr bottles in Zardozi box to French president

The Zardozi box was made in Lucknow. The gift hamper also featured a pendant made from Kashmiri art and a selection of fragrances from the region, which were produced using the traditional deg and bhapka method. The various fragrances featured in the box included Attar Mitti, followed by Attar Shamama, Attar Gulab etc.

Pietra Dura table top for Italy’s PM

The concept of marble inlay, which is also known as Pietra Dura, originated in the ancient Roman world, where materials were cut and then placed into walls and floors to create patterns and images. This particular piece from Agra was made using various semi-precious stones. The small pieces of these gemstones were then slipped into the grooves of the table top. This unique artwork is very similar to the Italian marble work.

The PM also presented Senegal’s president with a hand-woven moonj basket from Prayagraj in Uttar Pradesh, the Indonesian president with Lacquerware Ram Durbar based on the Rmaya theme made in bright jewel tones. The PM gifted his counterpart in Canada with a hand-knotted Kashmiri silk carpet. 

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COMMENTS

  1. A Complete Guide on Starting An Art Business in India

    Between April 2020 to March 2021, the art auction market in India clocked a turnover of ₹ 880.9 crores. In contrast to the financial year 2019-2020, the Indian art auction market was worth ₹ 559.7 crores. There was a shocking jump of 57.3% in the turnover in 2020-2021. Essential Tips on How to Start an Art and Craft Business

  2. Best 50 Profitable Art & Craft Business Ideas

    List of 50 Art & Craft Business Ideas. #1. Arts and Crafts Instruction. This type of business is only for extremely skilled and experienced personnel. Actually, there are several men and women who want to attend classes in arts and crafts instruction. Sometimes educational institutions also arrange this type of class.

  3. Art and craft business

    The retail sale of arts and crafts in 2019 in the US amounted to approximately one billion U.S. dollars. Globally, the market size of the art and craft business was valued at 35 million USD in 2017 and expected to reach a value of 50.9 billion USD by 2024, thus giving an insight into the scope and potential for the art and craft business.

  4. How to Start an Arts and Crafts Business

    3. Create a business plan. Use a business plan to outline your business goals and the steps needed to get your arts and crafts business up and running. This might be a simple outline or more complex and detailed document. The plan is strictly to help keep you organized, so there is really no right or wrong way.

  5. Arts and Crafts Business Plan (2024 edition)

    Start your Business Plan Now. Art and handmade crafts add tremendous value to society. According to a report by Business Research Insights, the global arts and crafts market size was USD 44120 Million in 2021 and is projected to touch USD 63590 Million by 2031, exhibiting a compound annual growth rate (CAGR) of 5.4% by 2023-2028.

  6. A Complete Guide on Starting An Art Business in India

    It is essential to learn how to create an artist's business plan. This article will help you become an "artpreneur." Did you know? Between April 2020 to March 2021, the art auction market in India clocked a turnover of ₹ 880.9 crores. In contrast to the financial year 2019-2020, the Indian art auction market was worth ₹ 559.7 crores ...

  7. These are the Top Art Startups in India (2021)

    Artwaley has 1500+ paintings from 125+ artists from across India. Artwaley has Art Gallery at Taj Gateway and at Sandbox Startups, Deshpande Foundation, Hubli. Artwaley has a franchise in Chenna, India owned by Dimple Jain and will be soon coming up at Goa , Kolkata , and many more Pan India.

  8. How to Start an Art and Craft Business {Creatively}

    10. Utilize festivals and events and advertise accordingly. Basically, remember that an art and craft business is all about creativity and good craft ideas, so one must be able to advertise in a creative way. Adapt to the latest trends and find new ways every month.

  9. How to Start a Craft Business in 2022: 9 Steps to Launch

    3. Create a Business Plan. When you're learning how to start selling crafts online, you're likely to get carried away with things like planning which products you're going to sell and finding your target audience. Pump the breaks for a second, though - it's important to do some planning first. Creating a craft business plan is a must ...

  10. India's Handicraft Crafts: A Sector Gaining Momentum

    With this wide range of craft ...

  11. Handicraft Business In India: How To Start It Online

    However, before starting the handicraft business, many other factors need to be considered. 1. Market survey. Any business starts with demand; hence a market survey must be done before starting the actual production. In handicrafts, several product categories can be listed like Textiles & handlooms, Jewellery, apparel & accessories, Carpets ...

  12. How to Start a Handicraft Business and Make it Profitable?

    3. Create a Business Plan. When starting a craft business, it's important to take a step back and do some planning before you start selling your products. Creating a business plan is one of the most crucial steps in the planning process. This plan serves as your compass, helping you stay focused on your track and goals as your business grows.

  13. 50 Low Investment and Profitable Handicraft Business Ideas

    India is a country where festivals and celebrations need the use of decorations. You might be a decorating designer and introduce new decorative items to the market with your handicraft business. 41. Origami. You can offer art and crafts, such as origami, both offline and online, or you can teach youngsters and adults how to make origami. 42 ...

  14. Meet 4 women entrepreneurs promoting handicrafts of India ...

    Nitika Gupta, Pine Cone. Nikita Gupta grew up in Jammu, a place known for its rich handicrafts and culture. Noticing the decline of arts and crafts, with artisans looking for other means to earn a ...

  15. Fine Art & Crafts Business Plans

    Find a sample business plan for scrapbooking, art supply, gallery, fabric, stained glass supply, or other arts and craft supplies related business, and start writing a business plan to make your dream a reality. Explore our library of Fine Art & Crafts Business Plan Templates and find inspiration for your own business.

  16. A Case Study on Sustainable Business of Indian Art and Craft Industry

    In this study, the focus is on understanding sustainable business in the Indian arts and crafts industry through a qualitative case study method. The data collected are through semi-structured phone call interviews and Google survey forms. The collected data are categorized and analyzed through Observe, Think, Test, and Revise (OTTR) method.

  17. Top 20 Arts And Crafts Companies In India 2023

    February 21, 2023. 0. 215. Arts and crafts are the new piece of extravagance. Here's a list of top 20 arts and craft companies selling beautiful products : 1. Fabindia. Fabindia is an Indian retail company that was founded in 1960 by John Bissell. The company is known for its collection of ethnic and traditional handcrafted products ...

  18. 66 Business Ideas for Artists and Creative Professionals

    11. Sell your own tea blends or food items. For artistic professionals with culinary skills, selling food items can be a great business idea. One example would be to create your own line of tea blends to sell in local shops or online. You could also sell homemade jam or baked goods to sell in local shops.

  19. India Arts and Crafts Market (2024-2030)

    India Arts and Crafts Market Synopsis. The India arts and crafts market is estimated to witness a CAGR of 4.5% during the forecast period 2020-2026. The growth of the arts and crafts market can be attributed to growing interest in DIY activities, increasing demand for art supplies, rising focus on home d?cor items, growing popularity of various ...

  20. The India Craft Project

    At The India Craft Project (TICP) we aim to preserve knowledge systems as we co-create products, gifting and services with traditional craft communities across in India. Add to Cart ... Unique Arts & Crafts. 200. Endangered Crafts in India. [email protected] +91-7042547430. Info. My Account; About Us; Shipping and Delivery ...

  21. List of Arts and Crafts Companies in India

    The Arts and Crafts companies in India are contributing to the world's market with a rate of 1.2%. As per the national census of handicrafts, managed by the NCAER, the worth obtained from the art and crafts products last year was Rs. 26,213 crores. The share of the Arts and Crafts industry in India's exports is 1.51%. (Source - JHEA)

  22. Arts and Crafts of India

    Being a country having continental dimensions, India now produces one of the widest varieties of handicrafts in the world ranging from jewellery, brocades, papier-mâché, stone inlay works, to even furniture and carpets. Indian handicrafts are exported to hundreds of countries and the export earnings touched US$ 1830 million during 2009-2010.

  23. 36 Art & Craft jobs in India (3 new)

    Mumbai, Maharashtra, India. Be an early applicant. 2 weeks ago. Today's top 36 Art & Craft jobs in India. Leverage your professional network, and get hired. New Art & Craft jobs added daily.

  24. A bazaar with crafts from across India

    If these words excite you then the Bengaluru Dastkar Bazaar 2024, which started in Bengaluru on May 15 should be your destination. The bazaar, which will go on till May 21, features craft groups ...

  25. An ode to Indian craft: PM Modi presents special art pieces to G7

    Dokra art for presidents of Argentina and South Africa. The traditional technique of Dokra art is known as lost-wax casting, and it has been used in India for over 4,000 years. This is a non ...

  26. Art And Craft Business Plan In India

    1035 Natoma Street, San Francisco. This exquisite Edwardian single-family house has a 1344 Sqft main…. Bedrooms. 3. 1811 Orders prepared. Margurite J. Perez. #13 in Global Rating. Finished Papers. Art And Craft Business Plan In India -.

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