what is a purpose statement in an essay

How to Write a Purpose Statement (Templates, Examples)

By Status.net Editorial Team on September 30, 2023 — 15 minutes to read

• Key Elements of a Purpose Statement Part 1
• How to Write a Purpose Statement Step-by-Step Part 2
• Identifying Your Goals Part 3
• Defining Your Audience Part 4
• Outlining Your Methods Part 5
• Stating the Expected Outcomes Part 6
• Purpose Statement Example for a Research Paper Part 7
• Purpose Statement Example For Personal Goals Part 8
• Purpose Statement Example For Business Objectives Part 9
• Purpose Statement Example For an Essay Part 10
• Purpose Statement Example For a Proposal Part 11
• Purpose Statement Example For a Report Part 12
• Purpose Statement Example For a Project Part 13
• Purpose Statement Templates Part 14

A purpose statement is a vital component of any project, as it sets the tone for the entire piece of work. It tells the reader what the project is about, why it’s important, and what the writer hopes to achieve.

Part 1 Key Elements of a Purpose Statement

When writing a purpose statement, there are several key elements that you should keep in mind. These elements will help you to create a clear, concise, and effective statement that accurately reflects your goals and objectives.

1. The Problem or Opportunity

The first element of a purpose statement is the problem or opportunity that you are addressing. This should be a clear and specific description of the issue that you are trying to solve or the opportunity that you are pursuing.

2. The Target Audience

The second element is the target audience for your purpose statement. This should be a clear and specific description of the group of people who will benefit from your work.

3. The Solution

The third element is the solution that you are proposing. This should be a clear and specific description of the action that you will take to address the problem or pursue the opportunity.

4. The Benefits

The fourth element is the benefits that your solution will provide. This should be a clear and specific description of the positive outcomes that your work will achieve.

5. The Action Plan

The fifth element is the action plan that you will follow to implement your solution. This should be a clear and specific description of the steps that you will take to achieve your goals.

Part 2 How to Write a Purpose Statement Step-by-Step

Writing a purpose statement is an essential part of any research project. It helps to clarify the purpose of your study and provides direction for your research. Here are some steps to follow when writing a purpose statement:

• Start with a clear research question: The first step in writing a purpose statement is to have a clear research question. This question should be specific and focused on the topic you want to research.
• Identify the scope of your study: Once you have a clear research question, you need to identify the scope of your study. This involves determining what you will and will not include in your research.
• Define your research objectives: Your research objectives should be specific, measurable, achievable, relevant, and time-bound. They should also be aligned with your research question and the scope of your study.
• Determine your research design: Your research design will depend on the nature of your research question and the scope of your study. You may choose to use a qualitative, quantitative, or mixed-methods approach.
• Write your purpose statement: Your purpose statement should be a clear and concise statement that summarizes the purpose of your study. It should include your research question, the scope of your study, your research objectives, and your research design.

Research question: What are the effects of social media on teenage mental health?

Scope of study: This study will focus on teenagers aged 13-18 in the United States.

Research objectives: To determine the prevalence of social media use among teenagers, to identify the types of social media used by teenagers, to explore the relationship between social media use and mental health, and to provide recommendations for parents, educators, and mental health professionals.

Research design: This study will use a mixed-methods approach, including a survey and interviews with teenagers and mental health professionals.

Purpose statement: The purpose of this study is to examine the effects of social media on teenage mental health among teenagers aged 13-18 in the United States. The study will use a mixed-methods approach, including a survey and interviews with teenagers and mental health professionals. The research objectives are to determine the prevalence of social media use among teenagers, to identify the types of social media used by teenagers, to explore the relationship between social media use and mental health, and to provide recommendations for parents, educators, and mental health professionals.

Part 3 Section 1: Identifying Your Goals

Before you start writing your purpose statement, it’s important to identify your goals. To do this, ask yourself the following questions:

• What do I want to achieve?
• What problem do I want to solve?
• What impact do I want to make?

Once you have a clear idea of your goals, you can start crafting your purpose statement. Your purpose statement should be a clear and concise statement that outlines the purpose of your work.

For example, if you’re writing a purpose statement for a business, your statement might look something like this:

“Our purpose is to provide high-quality products and services that improve the lives of our customers and contribute to the growth and success of our company.”

If you’re writing a purpose statement for a non-profit organization, your statement might look something like this:

“Our purpose is to improve the lives of underserved communities by providing access to education, healthcare, and other essential services.”

Remember, your purpose statement should be specific, measurable, and achievable. It should also be aligned with your values and goals, and it should inspire and motivate you to take action.

Part 4 Section 2: Defining Your Audience

Once you have established the purpose of your statement, it’s important to consider who your audience is. The audience for your purpose statement will depend on the context in which it will be used. For example, if you’re writing a purpose statement for a research paper, your audience will likely be your professor or academic peers. If you’re writing a purpose statement for a business proposal, your audience may be potential investors or clients.

Defining your audience is important because it will help you tailor your purpose statement to the specific needs and interests of your readers. You want to make sure that your statement is clear, concise, and relevant to your audience.

To define your audience, consider the following questions:

• Who will be reading your purpose statement?
• What is their level of knowledge or expertise on the topic?
• What are their needs and interests?
• What do they hope to gain from reading your purpose statement?

Once you have a clear understanding of your audience, you can begin to craft your purpose statement with their needs and interests in mind. This will help ensure that your statement is effective in communicating your goals and objectives to your readers.

For example, if you’re writing a purpose statement for a research paper on the effects of climate change on agriculture, your audience may be fellow researchers in the field of environmental science. In this case, you would want to make sure that your purpose statement is written in a way that is clear and concise, using technical language that is familiar to your audience.

Or, if you’re writing a purpose statement for a business proposal to potential investors, your audience may be less familiar with the technical aspects of your project. In this case, you would want to make sure that your purpose statement is written in a way that is easy to understand, using clear and concise language that highlights the benefits of your proposal.

The key to defining your audience is to put yourself in their shoes and consider what they need and want from your purpose statement.

Part 5 Section 3: Outlining Your Methods

After you have identified the purpose of your statement, it is time to outline your methods. This section should describe how you plan to achieve your goal and the steps you will take to get there. Here are a few tips to help you outline your methods effectively:

• Start with a general overview: Begin by providing a brief overview of the methods you plan to use. This will give your readers a sense of what to expect in the following paragraphs.
• Break down your methods: Break your methods down into smaller, more manageable steps. This will make it easier for you to stay organized and for your readers to follow along.
• Use bullet points: Bullet points can help you organize your ideas and make your methods easier to read. Use them to list the steps you will take to achieve your goal.
• Be specific: Make sure you are specific about the methods you plan to use. This will help your readers understand exactly what you are doing and why.
• Provide examples: Use examples to illustrate your methods. This will make it easier for your readers to understand what you are trying to accomplish.

Part 6 Section 4: Stating the Expected Outcomes

After defining the problem and the purpose of your research, it’s time to state the expected outcomes. This is where you describe what you hope to achieve by conducting your research. The expected outcomes should be specific and measurable, so you can determine if you have achieved your goals.

It’s important to be realistic when stating your expected outcomes. Don’t make exaggerated or false claims, and don’t promise something that you can’t deliver. Your expected outcomes should be based on your research question and the purpose of your study.

Here are some examples of expected outcomes:

• To identify the factors that contribute to employee turnover in the company.
• To develop a new marketing strategy that will increase sales by 20% within the next year.
• To evaluate the effectiveness of a new training program for improving customer service.
• To determine the impact of social media on consumer behavior.

When stating your expected outcomes, make sure they align with your research question and purpose statement. This will help you stay focused on your goals and ensure that your research is relevant and meaningful.

In addition to stating your expected outcomes, you should also describe how you will measure them. This could involve collecting data through surveys, interviews, or experiments, or analyzing existing data from sources such as government reports or industry publications.

Part 7 Purpose Statement Example for a Research Paper

If you are writing a research paper, your purpose statement should clearly state the objective of your study. Here is an example of a purpose statement for a research paper:

The purpose of this study is to investigate the effects of social media on the mental health of teenagers in the United States.

This purpose statement clearly states the objective of the study and provides a specific focus for the research.

Part 8 Purpose Statement Example For Personal Goals

When writing a purpose statement for your personal goals, it’s important to clearly define what you want to achieve and why. Here’s a template that can help you get started:

“I want to [goal] so that [reason]. I will achieve this by [action].”

Example: “I want to lose 10 pounds so that I can feel more confident in my body. I will achieve this by going to the gym three times a week and cutting out sugary snacks.”

Remember to be specific and realistic when setting your goals and actions, and to regularly review and adjust your purpose statement as needed.

Part 9 Purpose Statement Example For Business Objectives

If you’re writing a purpose statement for a business objective, this template can help you get started:

[Objective] [Action verb] [Target audience] [Outcome or benefit]

Here’s an example using this template:

Increase online sales by creating a more user-friendly website for millennial shoppers.

This purpose statement is clear and concise. It identifies the objective (increase online sales), the action verb (creating), the target audience (millennial shoppers), and the outcome or benefit (a more user-friendly website).

Part 10 Purpose Statement Example For an Essay

“The purpose of this essay is to examine the causes and consequences of climate change, with a focus on the role of human activities, and to propose solutions that can mitigate its impact on the environment and future generations.”

This purpose statement clearly states the subject of the essay (climate change), what aspects will be explored (causes, consequences, human activities), and the intended outcome (proposing solutions). It provides a clear roadmap for the reader and sets the direction for the essay.

Part 11 Purpose Statement Example For a Proposal

“The purpose of this proposal is to secure funding and support for the establishment of a community garden in [Location], aimed at promoting sustainable urban agriculture, fostering community engagement, and improving local access to fresh, healthy produce.”

Why this purpose statement is effective:

• The subject of the proposal is clear: the establishment of a community garden.
• The specific goals of the project are outlined: promoting sustainable urban agriculture, fostering community engagement, and improving local access to fresh produce.
• The overall objective of the proposal is evident: securing funding and support.

Part 12 Purpose Statement Example For a Report

“The purpose of this report is to analyze current market trends in the electric vehicle (EV) industry, assess consumer preferences and buying behaviors, and provide strategic recommendations to guide [Company Name] in entering this growing market segment.”

• The subject of the report is provided: market trends in the electric vehicle industry.
• The specific goals of the report are analysis of market trends, assessment of consumer preferences, and strategic recommendations.
• The overall objective of the report is clear: providing guidance for the company’s entry into the EV market.

Part 13 Purpose Statement Example For a Project

“The purpose of this project is to design and implement a new employee wellness program that promotes physical and mental wellbeing in the workplace.”

This purpose statement clearly outlines the objective of the project, which is to create a new employee wellness program. The program is designed to promote physical and mental wellbeing in the workplace, which is a key concern for many employers. By implementing this program, the company aims to improve employee health, reduce absenteeism, and increase productivity. The purpose statement is concise and specific, providing a clear direction for the project team to follow. It highlights the importance of the project and its potential benefits for the company and its employees.

Part 14 Purpose Statement Templates

When writing a purpose statement, it can be helpful to use a template to ensure that you cover all the necessary components:

Template 1: To [action] [target audience] in order to [outcome]

This template is a straightforward way to outline your purpose statement. Simply fill in the blanks with the appropriate information:

• The purpose of […] is
• To [action]: What action do you want to take?
• [Target audience]: Who is your target audience?
• In order to [outcome]: What outcome do you hope to achieve?

For example:

• The purpose of our marketing campaign is to increase brand awareness among young adults in urban areas, in order to drive sales and revenue growth.
• The purpose of our employee training program is to improve customer service skills among our frontline staff, in order to enhance customer satisfaction and loyalty.
• The purpose of our new product launch is to expand our market share in the healthcare industry, by offering a unique solution to the needs of elderly patients with chronic conditions.

Template 2: This [project/product] is designed to [action] [target audience] by [method] in order to [outcome].

This template is useful for purpose statements that involve a specific project or product. Fill in the blanks with the appropriate information:

• This [project/product]: What is your project or product?
• Is designed to [action]: What action do you want to take?
• By [method]: What method will you use to achieve your goal?
• This app is designed to provide personalized nutrition advice to athletes by analyzing their training data in order to optimize performance.

Frequently Asked Questions

What are the key elements of a purpose statement.

A purpose statement should clearly communicate the main goal or objective of your writing. It should be concise and specific, providing a clear direction for your work. The key elements of a purpose statement include the topic or subject matter, the intended audience, and the overall goal or objective of your writing.

How can a purpose statement benefit your writing?

A purpose statement can help you stay focused and on track when writing. It can also help you to avoid going off-topic or getting bogged down in unnecessary details. By clearly identifying the main goal or objective of your writing, a purpose statement can help you to stay organized and ensure that your writing is effective and impactful.

What are some common mistakes to avoid when writing a purpose statement?

One common mistake is being too vague or general in your purpose statement. Another mistake is making your purpose statement too long or complex, which can make it difficult to understand. Additionally, it’s important to avoid including unnecessary information or details that are not directly relevant to your main goal or objective.

How can you tailor your purpose statement to your audience?

When writing a purpose statement, it’s important to consider your audience and their needs. You should tailor your purpose statement to your audience by using language and terminology that they will understand. You should also consider their level of knowledge or expertise on the subject matter and adjust your purpose statement accordingly.

What are some effective templates for writing a purpose statement?

There are many effective templates for writing a purpose statement, but one common approach is to use the following structure: “The purpose of this writing is to [insert goal or objective] for [insert audience] regarding [insert topic or subject matter].”

Can you provide examples of successful purpose statements?

• “The purpose of this report is to provide an analysis of the current market trends and make recommendations for future growth strategies for our company.”
• “The purpose of this essay is to explore the impact of social media on modern communication and its implications for society.”
• “The purpose of this proposal is to secure funding for a new community center that will provide educational and recreational opportunities for local residents.”
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Developing a Thesis Statement

Many papers you write require developing a thesis statement. In this section you’ll learn what a thesis statement is and how to write one.

Keep in mind that not all papers require thesis statements . If in doubt, please consult your instructor for assistance.

What is a thesis statement?

A thesis statement . . .

• Makes an argumentative assertion about a topic; it states the conclusions that you have reached about your topic.
• Makes a promise to the reader about the scope, purpose, and direction of your paper.
• Is focused and specific enough to be “proven” within the boundaries of your paper.
• Is generally located near the end of the introduction ; sometimes, in a long paper, the thesis will be expressed in several sentences or in an entire paragraph.
• Identifies the relationships between the pieces of evidence that you are using to support your argument.

Not all papers require thesis statements! Ask your instructor if you’re in doubt whether you need one.

Identify a topic

Your topic is the subject about which you will write. Your assignment may suggest several ways of looking at a topic; or it may name a fairly general concept that you will explore or analyze in your paper.

Consider what your assignment asks you to do

Inform yourself about your topic, focus on one aspect of your topic, ask yourself whether your topic is worthy of your efforts, generate a topic from an assignment.

Below are some possible topics based on sample assignments.

Sample assignment 1

Analyze Spain’s neutrality in World War II.

Identified topic

Franco’s role in the diplomatic relationships between the Allies and the Axis

This topic avoids generalities such as “Spain” and “World War II,” addressing instead on Franco’s role (a specific aspect of “Spain”) and the diplomatic relations between the Allies and Axis (a specific aspect of World War II).

Sample assignment 2

Analyze one of Homer’s epic similes in the Iliad.

The relationship between the portrayal of warfare and the epic simile about Simoisius at 4.547-64.

This topic focuses on a single simile and relates it to a single aspect of the Iliad ( warfare being a major theme in that work).

Developing a Thesis Statement–Additional information

Your assignment may suggest several ways of looking at a topic, or it may name a fairly general concept that you will explore or analyze in your paper. You’ll want to read your assignment carefully, looking for key terms that you can use to focus your topic.

Sample assignment: Analyze Spain’s neutrality in World War II Key terms: analyze, Spain’s neutrality, World War II

After you’ve identified the key words in your topic, the next step is to read about them in several sources, or generate as much information as possible through an analysis of your topic. Obviously, the more material or knowledge you have, the more possibilities will be available for a strong argument. For the sample assignment above, you’ll want to look at books and articles on World War II in general, and Spain’s neutrality in particular.

As you consider your options, you must decide to focus on one aspect of your topic. This means that you cannot include everything you’ve learned about your topic, nor should you go off in several directions. If you end up covering too many different aspects of a topic, your paper will sprawl and be unconvincing in its argument, and it most likely will not fulfull the assignment requirements.

For the sample assignment above, both Spain’s neutrality and World War II are topics far too broad to explore in a paper. You may instead decide to focus on Franco’s role in the diplomatic relationships between the Allies and the Axis , which narrows down what aspects of Spain’s neutrality and World War II you want to discuss, as well as establishes a specific link between those two aspects.

Before you go too far, however, ask yourself whether your topic is worthy of your efforts. Try to avoid topics that already have too much written about them (i.e., “eating disorders and body image among adolescent women”) or that simply are not important (i.e. “why I like ice cream”). These topics may lead to a thesis that is either dry fact or a weird claim that cannot be supported. A good thesis falls somewhere between the two extremes. To arrive at this point, ask yourself what is new, interesting, contestable, or controversial about your topic.

As you work on your thesis, remember to keep the rest of your paper in mind at all times . Sometimes your thesis needs to evolve as you develop new insights, find new evidence, or take a different approach to your topic.

Derive a main point from topic

Once you have a topic, you will have to decide what the main point of your paper will be. This point, the “controlling idea,” becomes the core of your argument (thesis statement) and it is the unifying idea to which you will relate all your sub-theses. You can then turn this “controlling idea” into a purpose statement about what you intend to do in your paper.

Look for patterns in your evidence

Compose a purpose statement.

Consult the examples below for suggestions on how to look for patterns in your evidence and construct a purpose statement.

• Franco first tried to negotiate with the Axis
• Franco turned to the Allies when he couldn’t get some concessions that he wanted from the Axis

Possible conclusion:

Spain’s neutrality in WWII occurred for an entirely personal reason: Franco’s desire to preserve his own (and Spain’s) power.

Purpose statement

This paper will analyze Franco’s diplomacy during World War II to see how it contributed to Spain’s neutrality.

• The simile compares Simoisius to a tree, which is a peaceful, natural image.
• The tree in the simile is chopped down to make wheels for a chariot, which is an object used in warfare.

At first, the simile seems to take the reader away from the world of warfare, but we end up back in that world by the end.

This paper will analyze the way the simile about Simoisius at 4.547-64 moves in and out of the world of warfare.

Derive purpose statement from topic

To find out what your “controlling idea” is, you have to examine and evaluate your evidence . As you consider your evidence, you may notice patterns emerging, data repeated in more than one source, or facts that favor one view more than another. These patterns or data may then lead you to some conclusions about your topic and suggest that you can successfully argue for one idea better than another.

For instance, you might find out that Franco first tried to negotiate with the Axis, but when he couldn’t get some concessions that he wanted from them, he turned to the Allies. As you read more about Franco’s decisions, you may conclude that Spain’s neutrality in WWII occurred for an entirely personal reason: his desire to preserve his own (and Spain’s) power. Based on this conclusion, you can then write a trial thesis statement to help you decide what material belongs in your paper.

Sometimes you won’t be able to find a focus or identify your “spin” or specific argument immediately. Like some writers, you might begin with a purpose statement just to get yourself going. A purpose statement is one or more sentences that announce your topic and indicate the structure of the paper but do not state the conclusions you have drawn . Thus, you might begin with something like this:

• This paper will look at modern language to see if it reflects male dominance or female oppression.
• I plan to analyze anger and derision in offensive language to see if they represent a challenge of society’s authority.

At some point, you can turn a purpose statement into a thesis statement. As you think and write about your topic, you can restrict, clarify, and refine your argument, crafting your thesis statement to reflect your thinking.

As you work on your thesis, remember to keep the rest of your paper in mind at all times. Sometimes your thesis needs to evolve as you develop new insights, find new evidence, or take a different approach to your topic.

Compose a draft thesis statement

If you are writing a paper that will have an argumentative thesis and are having trouble getting started, the techniques in the table below may help you develop a temporary or “working” thesis statement.

Begin with a purpose statement that you will later turn into a thesis statement.

Assignment: Discuss the history of the Reform Party and explain its influence on the 1990 presidential and Congressional election.

Purpose Statement: This paper briefly sketches the history of the grassroots, conservative, Perot-led Reform Party and analyzes how it influenced the economic and social ideologies of the two mainstream parties.

Question-to-Assertion

If your assignment asks a specific question(s), turn the question(s) into an assertion and give reasons why it is true or reasons for your opinion.

Assignment : What do Aylmer and Rappaccini have to be proud of? Why aren’t they satisfied with these things? How does pride, as demonstrated in “The Birthmark” and “Rappaccini’s Daughter,” lead to unexpected problems?

Beginning thesis statement: Alymer and Rappaccinni are proud of their great knowledge; however, they are also very greedy and are driven to use their knowledge to alter some aspect of nature as a test of their ability. Evil results when they try to “play God.”

Write a sentence that summarizes the main idea of the essay you plan to write.

Main idea: The reason some toys succeed in the market is that they appeal to the consumers’ sense of the ridiculous and their basic desire to laugh at themselves.

Make a list of the ideas that you want to include; consider the ideas and try to group them.

• nature = peaceful
• war matériel = violent (competes with 1?)
• need for time and space to mourn the dead
• war is inescapable (competes with 3?)

Use a formula to arrive at a working thesis statement (you will revise this later).

• although most readers of _______ have argued that _______, closer examination shows that _______.
• _______ uses _______ and _____ to prove that ________.
• phenomenon x is a result of the combination of __________, __________, and _________.

What to keep in mind as you draft an initial thesis statement

Beginning statements obtained through the methods illustrated above can serve as a framework for planning or drafting your paper, but remember they’re not yet the specific, argumentative thesis you want for the final version of your paper. In fact, in its first stages, a thesis statement usually is ill-formed or rough and serves only as a planning tool.

As you write, you may discover evidence that does not fit your temporary or “working” thesis. Or you may reach deeper insights about your topic as you do more research, and you will find that your thesis statement has to be more complicated to match the evidence that you want to use.

You must be willing to reject or omit some evidence in order to keep your paper cohesive and your reader focused. Or you may have to revise your thesis to match the evidence and insights that you want to discuss. Read your draft carefully, noting the conclusions you have drawn and the major ideas which support or prove those conclusions. These will be the elements of your final thesis statement.

Sometimes you will not be able to identify these elements in your early drafts, but as you consider how your argument is developing and how your evidence supports your main idea, ask yourself, “ What is the main point that I want to prove/discuss? ” and “ How will I convince the reader that this is true? ” When you can answer these questions, then you can begin to refine the thesis statement.

Refine and polish the thesis statement

To get to your final thesis, you’ll need to refine your draft thesis so that it’s specific and arguable.

• Ask if your draft thesis addresses the assignment
• Question each part of your draft thesis
• Clarify vague phrases and assertions
• Investigate alternatives to your draft thesis

Consult the example below for suggestions on how to refine your draft thesis statement.

Sample Assignment

Choose an activity and define it as a symbol of American culture. Your essay should cause the reader to think critically about the society which produces and enjoys that activity.

• Ask The phenomenon of drive-in facilities is an interesting symbol of american culture, and these facilities demonstrate significant characteristics of our society.This statement does not fulfill the assignment because it does not require the reader to think critically about society.

Drive-ins are an interesting symbol of American culture because they represent Americans’ significant creativity and business ingenuity.

Among the types of drive-in facilities familiar during the twentieth century, drive-in movie theaters best represent American creativity, not merely because they were the forerunner of later drive-ins and drive-throughs, but because of their impact on our culture: they changed our relationship to the automobile, changed the way people experienced movies, and changed movie-going into a family activity.

While drive-in facilities such as those at fast-food establishments, banks, pharmacies, and dry cleaners symbolize America’s economic ingenuity, they also have affected our personal standards.

While drive-in facilities such as those at fast- food restaurants, banks, pharmacies, and dry cleaners symbolize (1) Americans’ business ingenuity, they also have contributed (2) to an increasing homogenization of our culture, (3) a willingness to depersonalize relationships with others, and (4) a tendency to sacrifice quality for convenience.

This statement is now specific and fulfills all parts of the assignment. This version, like any good thesis, is not self-evident; its points, 1-4, will have to be proven with evidence in the body of the paper. The numbers in this statement indicate the order in which the points will be presented. Depending on the length of the paper, there could be one paragraph for each numbered item or there could be blocks of paragraph for even pages for each one.

Complete the final thesis statement

The bottom line.

As you move through the process of crafting a thesis, you’ll need to remember four things:

• Context matters! Think about your course materials and lectures. Try to relate your thesis to the ideas your instructor is discussing.
• As you go through the process described in this section, always keep your assignment in mind . You will be more successful when your thesis (and paper) responds to the assignment than if it argues a semi-related idea.
• Your thesis statement should be precise, focused, and contestable ; it should predict the sub-theses or blocks of information that you will use to prove your argument.
• Make sure that you keep the rest of your paper in mind at all times. Change your thesis as your paper evolves, because you do not want your thesis to promise more than your paper actually delivers.

In the beginning, the thesis statement was a tool to help you sharpen your focus, limit material and establish the paper’s purpose. When your paper is finished, however, the thesis statement becomes a tool for your reader. It tells the reader what you have learned about your topic and what evidence led you to your conclusion. It keeps the reader on track–well able to understand and appreciate your argument.

Writing Process and Structure

This is an accordion element with a series of buttons that open and close related content panels.

Getting Started with Your Paper

Interpreting Writing Assignments from Your Courses

Generating Ideas for

Creating an Argument

Thesis vs. Purpose Statements

Architecture of Arguments

Working with Sources

Quoting and Paraphrasing Sources

Using Literary Quotations

Citing Sources in Your Paper

Drafting Your Paper

Generating Ideas for Your Paper

Introductions

Paragraphing

Developing Strategic Transitions

Conclusions

Revising Your Paper

Peer Reviews

Reverse Outlines

Revising an Argumentative Paper

Revision Strategies for Longer Projects

Finishing Your Paper

Twelve Common Errors: An Editing Checklist

How to Proofread your Paper

Writing Collaboratively

Collaborative and Group Writing

Speechwriting

8 Purpose and Thesis

Speechwriting Essentials

In this chapter . . .

As discussed in the chapter on Speaking Occasion , speechwriting begins with careful analysis of the speech occasion and its given circumstances, leading to the choice of an appropriate topic. As with essay writing, the early work of speechwriting follows familiar steps: brainstorming, research, pre-writing, thesis, and so on.

This chapter focuses on techniques that are unique to speechwriting. As a spoken form, speeches must be clear  about the purpose and main idea or “takeaway.” Planned redundancy means that you will be repeating these elements several times over during the speech.

Furthermore, finding purpose and thesis are essential whether you’re preparing an outline for extemporaneous delivery or a completely written manuscript for presentation. When you know your topic, your general and specific purpose, and your thesis or central idea, you have all the elements you need to write a speech that is focused, clear, and audience friendly.

Recognizing the General Purpose

Speeches have traditionally been grouped into one of three categories according to their primary purpose: 1) to inform, 2) to persuade, or 3) to inspire, honor, or entertain. These broad goals are commonly known as the  general purpose of a speech . Earlier, you learned about the actor’s tool of intention or objectives. The general purpose is like a super-objective; it defines the broadest goal of a speech. These three purposes are not necessarily exclusive to the others. A speech designed to be persuasive can also be informative and entertaining. However, a speech should have one primary goal. That is its general purpose.

Why is it helpful to talk about speeches in such broad terms? Being perfectly clear about what you want your speech to do or make happen for your audience will keep you focused. You can make a clearer distinction between whether you want your audience to leave your speech knowing more (to inform), or  ready to take action (to persuade), or feeling something (to inspire)

It’s okay to use synonyms for these broad categories. Here are some of them:

• To inform could be to explain, to demonstrate, to describe, to teach.
• To persuade could be to convince, to argue, to motivate, to prove.
• To inspire might be to honor, or entertain, to celebrate, to mourn.

In summary, the first question you must ask yourself when starting to prepare a speech is, “Is the primary purpose of my speech to inform, to persuade, or to inspire?”

Articulating Specific Purpose

A specific purpose statement builds upon your general purpose and makes it specific (as the name suggests). For example, if you have been invited to give a speech about how to do something, your general purpose is “to inform.”  Choosing a topic appropriate to that general purpose, you decide to speak about how to protect a personal from cyberattacks. Now you are on your way to identifying a specific purpose.

A good specific purpose statement has three elements: goal, target audience, and content.

If you think about the above as a kind of recipe, then the first two “ingredients” — your goal and your audience — should be simple. Words describing the target audience should be as specific as possible. Instead of “my peers,” you could say, for example, “students in their senior year at my university.”

The third ingredient in this recipe is content, or what we call the topic of your speech. This is where things get a bit difficult. You want your content to be specific and something that you can express succinctly in a sentence. Here are some common problems that speakers make in defining the content, and the fix:

Now you know the “recipe” for a specific purpose statement. It’s made up of  T o, plus an active W ord, a specific  A udience, and clearly stated  C ontent. Remember this formula: T + W + A + C.

A: for a group of new students

C: the term “plagiarism”

Here are some further examples a good specific purpose statement:

• To explain to a group of first-year students how to join a school organization.
• To persuade the members of the Greek society to take a spring break trip in Daytona Beach.
• To motivate my classmates in English 101 to participate in a study abroad program.
• To convince first-year students that they need at least seven hours of sleep per night to do well in their studies.
• To inspire my Church community about the accomplishments of our pastor.

The General and Specific Purpose Statements are writing tools in the sense that they help you, as a speechwriter, clarify your ideas.

Creating a Thesis Statement

Once you are clear about your general purpose and specific purpose, you can turn your attention to crafting a thesis statement. A thesis is the central idea in an essay or a speech. In speechwriting, the thesis or central idea explains the message of the content. It’s the speech’s “takeaway.” A good thesis statement will also reveal and clarify the ideas or assertions you’ll be addressing in your speech (your main points). Consider this example:

General Purpose: To persuade. Specific Purpose: To motivate my classmates in English 101 to participate in a study abroad program. Thesis: A semester-long study abroad experience produces lifelong benefits by teaching you about another culture, developing your language skills, and enhancing your future career prospects.

The difference between a specific purpose statement and a thesis statement is clear in this example. The thesis provides the takeaway (the lifelong benefits of study abroad). It also points to the assertions that will be addressed in the speech. Like the specific purpose statement, the thesis statement is a writing tool. You’ll incorporate it into your speech, usually as part of the introduction and conclusion.

All good expository, rhetorical, and even narrative writing contains a thesis. Many students and even experienced writers struggle with formulating a thesis. We struggle when we attempt to “come up with something” before doing the necessary research and reflection. A thesis only becomes clear through the thinking and writing process. As you develop your speech content, keep asking yourself: What is important here? If the audience can remember only one thing about this topic, what do I want them to remember?

Example #2: General Purpose: To inform Specific Purpose: To demonstrate to my audience the correct method for cleaning a computer keyboard. Central Idea: Your computer keyboard needs regular cleaning to function well, and you can achieve that in four easy steps.

Example # 3 General Purpose: To Inform Specific Purpose: To describe how makeup is done for the TV show The Walking Dead . Central Idea: The wildly popular zombie show The Walking Dead achieves incredibly scary and believable makeup effects, and in the next few minutes I will tell you who does it, what they use, and how they do it.

Notice in the examples above that neither the specific purpose nor the central idea ever exceeds one sentence. If your central idea consists of more than one sentence, then you are probably including too much information.

Problems to Avoid

The first problem many students have in writing their specific purpose statement has already been mentioned: specific purpose statements sometimes try to cover far too much and are too broad. For example:

“To explain to my classmates the history of ballet.”

Aside from the fact that this subject may be difficult for everyone in your audience to relate to, it’s enough for a three-hour lecture, maybe even a whole course. You’ll probably find that your first attempt at a specific purpose statement will need refining. These examples are much more specific and much more manageable given the limited amount of time you’ll have.

• To explain to my classmates how ballet came to be performed and studied in the U.S.
• To explain to my classmates the difference between Russian and French ballet.
• To explain to my classmates how ballet originated as an art form in the Renaissance.
• To explain to my classmates the origin of the ballet dancers’ clothing.

The second problem happens when the “communication verb” in the specific purpose does not match the content; for example, persuasive content is paired with “to inform” or “to explain.” Can you find the errors in the following purpose statements?

• To inform my audience why capital punishment is unconstitutional. (This is persuasive. It can’t be informative since it’s taking a side)
• To persuade my audience about the three types of individual retirement accounts. (Even though the purpose statement says “persuade,” it isn’t persuading the audience of anything. It is informative.)
• To inform my classmates that Universal Studios is a better theme park than Six Flags over Georgia. (This is clearly an opinion; hence it is a persuasive speech and not merely informative)

The third problem exists when the content part of the specific purpose statement has two parts. One specific purpose is enough. These examples cover two different topics.

• To explain to my audience how to swing a golf club and choose the best golf shoes.
• To persuade my classmates to be involved in the Special Olympics and vote to fund better classes for the intellectually disabled.

To fix this problem of combined or hybrid purposes, you’ll need to select one of the topics in these examples and speak on that one alone.

The fourth problem with both specific purpose and central idea statements is related to formatting. There are some general guidelines that need to be followed in terms of how you write out these elements of your speech:

• Don’t write either statement as a question.
• Always use complete sentences for central idea statements and infinitive phrases (beginning with “to”) for the specific purpose statement.
• Use concrete language (“I admire Beyoncé for being a talented performer and businesswoman”) and avoid subjective or slang terms (“My speech is about why I think Beyoncé is the bomb”) or jargon and acronyms (“PLA is better than CBE for adult learners.”)

There are also problems to avoid in writing the central idea statement. As mentioned above, remember that:

• The specific purpose and central idea statements are not the same thing, although they are related.
• The central idea statement should be clear and not complicated or wordy; it should “stand out” to the audience. As you practice delivery, you should emphasize it with your voice.
• The central idea statement should not be the first thing you say but should follow the steps of a good introduction as outlined in the next chapters.

You should be aware that all aspects of your speech are constantly going to change as you move toward the moment of giving your speech. The exact wording of your central idea may change, and you can experiment with different versions for effectiveness. However, your specific purpose statement should not change unless there is a good reason to do so. There are many aspects to consider in the seemingly simple task of writing a specific purpose statement and its companion, the central idea statement. Writing good ones at the beginning will save you some trouble later in the speech preparation process.

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Thesis Statements

What this handout is about.

This handout describes what a thesis statement is, how thesis statements work in your writing, and how you can craft or refine one for your draft.

Introduction

Writing in college often takes the form of persuasion—convincing others that you have an interesting, logical point of view on the subject you are studying. Persuasion is a skill you practice regularly in your daily life. You persuade your roommate to clean up, your parents to let you borrow the car, your friend to vote for your favorite candidate or policy. In college, course assignments often ask you to make a persuasive case in writing. You are asked to convince your reader of your point of view. This form of persuasion, often called academic argument, follows a predictable pattern in writing. After a brief introduction of your topic, you state your point of view on the topic directly and often in one sentence. This sentence is the thesis statement, and it serves as a summary of the argument you’ll make in the rest of your paper.

What is a thesis statement?

A thesis statement:

• tells the reader how you will interpret the significance of the subject matter under discussion.
• is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper.
• directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself. The subject, or topic, of an essay might be World War II or Moby Dick; a thesis must then offer a way to understand the war or the novel.
• makes a claim that others might dispute.
• is usually a single sentence near the beginning of your paper (most often, at the end of the first paragraph) that presents your argument to the reader. The rest of the paper, the body of the essay, gathers and organizes evidence that will persuade the reader of the logic of your interpretation.

If your assignment asks you to take a position or develop a claim about a subject, you may need to convey that position or claim in a thesis statement near the beginning of your draft. The assignment may not explicitly state that you need a thesis statement because your instructor may assume you will include one. When in doubt, ask your instructor if the assignment requires a thesis statement. When an assignment asks you to analyze, to interpret, to compare and contrast, to demonstrate cause and effect, or to take a stand on an issue, it is likely that you are being asked to develop a thesis and to support it persuasively. (Check out our handout on understanding assignments for more information.)

How do I create a thesis?

A thesis is the result of a lengthy thinking process. Formulating a thesis is not the first thing you do after reading an essay assignment. Before you develop an argument on any topic, you have to collect and organize evidence, look for possible relationships between known facts (such as surprising contrasts or similarities), and think about the significance of these relationships. Once you do this thinking, you will probably have a “working thesis” that presents a basic or main idea and an argument that you think you can support with evidence. Both the argument and your thesis are likely to need adjustment along the way.

Writers use all kinds of techniques to stimulate their thinking and to help them clarify relationships or comprehend the broader significance of a topic and arrive at a thesis statement. For more ideas on how to get started, see our handout on brainstorming .

How do I know if my thesis is strong?

If there’s time, run it by your instructor or make an appointment at the Writing Center to get some feedback. Even if you do not have time to get advice elsewhere, you can do some thesis evaluation of your own. When reviewing your first draft and its working thesis, ask yourself the following :

• Do I answer the question? Re-reading the question prompt after constructing a working thesis can help you fix an argument that misses the focus of the question. If the prompt isn’t phrased as a question, try to rephrase it. For example, “Discuss the effect of X on Y” can be rephrased as “What is the effect of X on Y?”
• Have I taken a position that others might challenge or oppose? If your thesis simply states facts that no one would, or even could, disagree with, it’s possible that you are simply providing a summary, rather than making an argument.
• Is my thesis statement specific enough? Thesis statements that are too vague often do not have a strong argument. If your thesis contains words like “good” or “successful,” see if you could be more specific: why is something “good”; what specifically makes something “successful”?
• Does my thesis pass the “So what?” test? If a reader’s first response is likely to  be “So what?” then you need to clarify, to forge a relationship, or to connect to a larger issue.
• Does my essay support my thesis specifically and without wandering? If your thesis and the body of your essay do not seem to go together, one of them has to change. It’s okay to change your working thesis to reflect things you have figured out in the course of writing your paper. Remember, always reassess and revise your writing as necessary.
• Does my thesis pass the “how and why?” test? If a reader’s first response is “how?” or “why?” your thesis may be too open-ended and lack guidance for the reader. See what you can add to give the reader a better take on your position right from the beginning.

Suppose you are taking a course on contemporary communication, and the instructor hands out the following essay assignment: “Discuss the impact of social media on public awareness.” Looking back at your notes, you might start with this working thesis:

Social media impacts public awareness in both positive and negative ways.

You can use the questions above to help you revise this general statement into a stronger thesis.

• Do I answer the question? You can analyze this if you rephrase “discuss the impact” as “what is the impact?” This way, you can see that you’ve answered the question only very generally with the vague “positive and negative ways.”
• Have I taken a position that others might challenge or oppose? Not likely. Only people who maintain that social media has a solely positive or solely negative impact could disagree.
• Is my thesis statement specific enough? No. What are the positive effects? What are the negative effects?
• Does my thesis pass the “how and why?” test? No. Why are they positive? How are they positive? What are their causes? Why are they negative? How are they negative? What are their causes?
• Does my thesis pass the “So what?” test? No. Why should anyone care about the positive and/or negative impact of social media?

After thinking about your answers to these questions, you decide to focus on the one impact you feel strongly about and have strong evidence for:

Because not every voice on social media is reliable, people have become much more critical consumers of information, and thus, more informed voters.

This version is a much stronger thesis! It answers the question, takes a specific position that others can challenge, and it gives a sense of why it matters.

Let’s try another. Suppose your literature professor hands out the following assignment in a class on the American novel: Write an analysis of some aspect of Mark Twain’s novel Huckleberry Finn. “This will be easy,” you think. “I loved Huckleberry Finn!” You grab a pad of paper and write:

Mark Twain’s Huckleberry Finn is a great American novel.

You begin to analyze your thesis:

• Do I answer the question? No. The prompt asks you to analyze some aspect of the novel. Your working thesis is a statement of general appreciation for the entire novel.

Think about aspects of the novel that are important to its structure or meaning—for example, the role of storytelling, the contrasting scenes between the shore and the river, or the relationships between adults and children. Now you write:

In Huckleberry Finn, Mark Twain develops a contrast between life on the river and life on the shore.

• Do I answer the question? Yes!
• Have I taken a position that others might challenge or oppose? Not really. This contrast is well-known and accepted.
• Is my thesis statement specific enough? It’s getting there–you have highlighted an important aspect of the novel for investigation. However, it’s still not clear what your analysis will reveal.
• Does my thesis pass the “how and why?” test? Not yet. Compare scenes from the book and see what you discover. Free write, make lists, jot down Huck’s actions and reactions and anything else that seems interesting.
• Does my thesis pass the “So what?” test? What’s the point of this contrast? What does it signify?”

After examining the evidence and considering your own insights, you write:

Through its contrasting river and shore scenes, Twain’s Huckleberry Finn suggests that to find the true expression of American democratic ideals, one must leave “civilized” society and go back to nature.

This final thesis statement presents an interpretation of a literary work based on an analysis of its content. Of course, for the essay itself to be successful, you must now present evidence from the novel that will convince the reader of your interpretation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Anson, Chris M., and Robert A. Schwegler. 2010. The Longman Handbook for Writers and Readers , 6th ed. New York: Longman.

Lunsford, Andrea A. 2015. The St. Martin’s Handbook , 8th ed. Boston: Bedford/St Martin’s.

Ramage, John D., John C. Bean, and June Johnson. 2018. The Allyn & Bacon Guide to Writing , 8th ed. New York: Pearson.

Ruszkiewicz, John J., Christy Friend, Daniel Seward, and Maxine Hairston. 2010. The Scott, Foresman Handbook for Writers , 9th ed. Boston: Pearson Education.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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Understanding Your Purpose

The first question for any writer should be, "Why am I writing?" "What is my goal or my purpose for writing?" For many writing contexts, your immediate purpose may be to complete an assignment or get a good grade. But the long-range purpose of writing is to communicate to a particular audience. In order to communicate successfully to your audience, understanding your purpose for writing will make you a better writer.

A Definition of Purpose

Purpose is the reason why you are writing . You may write a grocery list in order to remember what you need to buy. You may write a laboratory report in order to carefully describe a chemistry experiment. You may write an argumentative essay in order to persuade someone to change the parking rules on campus. You may write a letter to a friend to express your excitement about her new job.

Notice that selecting the form for your writing (list, report, essay, letter) is one of your choices that helps you achieve your purpose. You also have choices about style, organization, kinds of evidence that help you achieve your purpose

Focusing on your purpose as you begin writing helps you know what form to choose, how to focus and organize your writing, what kinds of evidence to cite, how formal or informal your style should be, and how much you should write.

Types of Purpose

Don Zimmerman, Journalism and Technical Communication Department I look at most scientific and technical writing as being either informational or instructional in purpose. A third category is documentation for legal purposes. Most writing can be organized in one of these three ways. For example, an informational purpose is frequently used to make decisions. Memos, in most circles, carry key information.

When we communicate with other people, we are usually guided by some purpose, goal, or aim. We may want to express our feelings. We may want simply to explore an idea or perhaps entertain or amuse our listeners or readers. We may wish to inform people or explain an idea. We may wish to argue for or against an idea in order to persuade others to believe or act in a certain way. We make special kinds of arguments when we are evaluating or problem solving . Finally, we may wish to mediate or negotiate a solution in a tense or difficult situation.

Remember, however, that often writers combine purposes in a single piece of writing. Thus, we may, in a business report, begin by informing readers of the economic facts before we try to persuade them to take a certain course of action.

In expressive writing, the writer's purpose or goal is to put thoughts and feelings on the page. Expressive writing is personal writing. We are often just writing for ourselves or for close friends. Usually, expressive writing is informal, not intended for outside readers. Journal writing, for example, is usually expressive writing.

However, we may write expressively for other readers when we write poetry (although not all poetry is expressive writing). We may write expressively in a letter, or we may include some expressive sentences in a formal essay intended for other readers.

Entertaining

As a purpose or goal of writing, entertaining is often used with some other purpose--to explain, argue, or inform in a humorous way. Sometimes, however, entertaining others with humor is our main goal. Entertaining may take the form of a brief joke, a newspaper column, a television script or an Internet home page tidbit, but its goal is to relax our reader and share some story of human foibles or surprising actions.

Writing to inform is one of the most common purposes for writing. Most journalistic writing fits this purpose. A journalist uncovers the facts about some incident and then reports those facts, as objectively as possible, to his or her readers. Of course, some bias or point-of-view is always present, but the purpose of informational or reportorial writing is to convey information as accurately and objectively as possible. Other examples of writing to inform include laboratory reports, economic reports, and business reports.

Writing to explain, or expository writing, is the most common of the writing purposes. The writer's purpose is to gather facts and information, combine them with his or her own knowledge and experience, and clarify for some audience  who or what something is ,  how it happened or should happen, and/or  why something happened .

Explaining the whos, whats, hows, whys, and wherefores requires that the writer analyze the subject (divide it into its important parts) and show the relationship of those parts. Thus, writing to explain relies heavily on definition, process analysis, cause/effect analysis, and synthesis.

Explaining versus Informing : So how does explaining differ from informing? Explaining goes one step beyond informing or reporting. A reporter merely reports what his or her sources say or the data indicate. An expository writer adds his or her particular understanding, interpretation, or  thesis  to that information. An expository writer says this is the  best or most accurate  definition of literacy, or the  right  way to make lasagne, or the  most relevant  causes of an accident.

An arguing essay attempts to convince its audience to believe or act in a certain way. Written arguments have several key features:

• A debatable claim or thesis . The issue must have some reasonable arguments on both (or several) sides.
• A focus on one or more of the four types of claims : Claim of fact ,  claim of cause and effect ,  claim of value , and/or  claim of policy  (problem solving).
• A fair representation of opposing arguments  combined with arguments against the opposition and for the overall claim.
• An argument based on evidence presented in a reasonable tone . Although appeals to character and to emotion may be used, the primary appeal should be to the reader's logic and reason.

Although the terms  argument  and  persuasion  are often used interchangeably, the terms do have slightly different meanings. Argument  is a special kind of persuasion that follows certain ground rules. Those rules are that opposing positions will be presented accurately and fairly, and that appeals to logic and reason will be the primary means of persuasion.  Persuasive writing  may, if it wishes, ignore those rules and try any strategy that might work. Advertisements are a good example of persuasive writing. They usually don't fairly represent the competing product, and they appeal to image, to emotion, to character, or to anything except logic and the facts--unless those facts are in the product's favor.

Writing to evaluate a person, product, thing, or policy is a frequent purpose for writing. An evaluation is really a specific kind of argument: it argues for the merits of the subject and presents evidence to support the claim. A  claim of value --the thesis in an evaluation--must be supported by criteria (the appropriate standards of judgment) and supporting evidence (the facts, statistics, examples, or testimonials).

Writers often use a  three-column log  to set up criteria for their subject, collect relevant evidence, and reach judgments that support an overall claim of value. Writing a three-column log is an excellent way to organize an evaluative essay. First, think about your possible criteria. Remember: criteria are the standards of judgment (the ideal case) against which you will measure your particular subject.  Choose criteria which your readers will find valid, fair, and appropriate . Then, collect evidence for each of your selected criteria. Consider the following example of a restaurant evaluation:

Overall claim of value : This Chinese restaurant provides a high quality dining experience.

Problem Solving

Problem solving is a special kind of arguing essay: the writer's purpose is to persuade his audience to adopt a solution to a particular problem. Often called "policy" essays because they recommend the readers adopt a policy to resolve a problem, problem-solving essays have two main components:  a description of a serious problem  and an argument for  specific recommendations that will solve the problem .

The thesis of a problem-solving essay becomes a  claim of policy : If the audience follows the suggested recommendations, the problem will be reduced or eliminated. The essay must support the policy claim by persuading readers that the recommendations are feasible, cost-effective, efficient, relevant to the situation, and better than other possible alternative solutions.

Traditional argument , like a debate, is confrontational. The argument often becomes a kind of "war" in which the writer attempts to "defeat" the arguments of the opposition.

Non-traditional kinds  of argument use a variety of strategies to reduce the confrontation and threat in order to open up the debate.

• Mediated argument  follows a plan used successfully in labor negotiations to bring opposing parties to agreement. The writer of a mediated argument provides a middle position that helps negotiate the differences of the opposing positions.
• Rogerian argumen t also wishes to reduce confrontation by encouraging mutual understanding and working toward common ground and a compromise solution.
• Feminist argument  tries to avoid the patriarchal conventions in traditional argument by emphasizing personal communication, exploration, and true understanding.

Combining Purposes

Often, writers use multiple purposes in a single piece of writing. An essay about illiteracy in America may begin by expressing your feelings on the topic. Then it may report the current facts about illiteracy. Finally, it may argue for a solution that might correct some of the social conditions that cause illiteracy. The  ultimate purpose  of the paper is to argue for the solution, but the writer uses these other purposes along the way.

Similarly, a scientific paper about gene therapy may begin by reporting the current state of gene therapy research. It may then explain how a gene therapy works in a medical situation. Finally, it may argue that we need to increase funding for primary research into gene therapy.

Purposes and Strategies

A purpose is the aim or goal of the writer or the written product; a strategy is a means of achieving that purpose. For example, our purpose may be to explain something, but we may use definitions, examples, descriptions, and analysis in order to make our explanation clearer. A variety of strategies are available for writers to help them find ways to achieve their purpose(s).

Writers often use definition for key terms of ideas in their essays. A formal definition , the basis of most dictionary definitions, has three parts: the term to be defined, the class to which the term belongs, and the features that distinguish this term from other terms in the class.

Look at your own topic. Would definition help you analyze and explain your subject?

Illustration and Example

Examples and illustrations are a basic kind of evidence and support in expository and argumentative writing.

In her essay about anorexia nervosa, student writer Nancie Brosseau uses several examples to develop a paragraph:

Another problem, lying, occurred most often when my parents tried to force me to eat. Because I was at the gym until around eight o'clock every night, I told my mother not to save me dinner. I would come home and make a sandwich and feed it to my dog. I lied to my parents every day about eating lunch at school. For example, I would bring a sack lunch and sell it to someone and use the money to buy diet pills. I always told my parents that I ate my own lunch.

Look at your own topic. What examples and illustrations would help explain your subject?

Classification

Classification is a form of analyzing a subject into types. We might classify automobiles by types: Trucks, Sport Utilities, Sedans, Sport Cars. We can (and do) classify college classes by type: Science, Social Science, Humanities, Business, Agriculture, etc.

Look at your own topic. Would classification help you analyze and explain your subject?

Comparison and Contrast

Comparison and contrast can be used to organize an essay. Consider whether either of the following two outlines would help you organize your comparison essay.

Block Comparison of A and B

• Intro and Thesis
• Description of A
• Description of B (and how B is similar to/different from A)

Alternating Comparison of A and B

• Aspect One: Comparison/contrast of A and B
• Aspect Two: Comparison/contrast of A and B
• Aspect Three: Comparison/contrast of A and B

Look at your own topic. Would comparison/contrast help you organize and explain your subject?

Analysis is simply dividing some whole into its parts. A library has distinct parts: stacks, electronic catalog, reserve desk, government documents section, interlibrary loan desk, etc. If you are writing about a library, you may need to know all the parts that exist in that library.

Look at your own topic. Would analysis of the parts help you understand and explain your subject?

Description

Although we usually think of description as visual, we may also use other senses--hearing, touch, feeling, smell-- in our attempt to describe something for our readers.

Notice how student writer Stephen White uses multiple senses to describe Anasazi Indian ruins at Mesa Verde:

I awoke this morning with a sense of unexplainable anticipation gnawing away at the back of my mind, that this chilly, leaden day at Mesa Verde would bring something new . . . . They are a haunting sight, these broken houses, clustered together down in the gloom of the canyon. The silence is broken only by the rush of the wind in the trees and the trickling of a tiny stream of melting snow springing from ledge to ledge. This small, abandoned village of tiny houses seems almost as the Indians left it, reduced by the passage of nearly a thousand years to piles of rubble through which protrude broken red adobe walls surrounding ghostly jet black openings, undisturbed by modern man.

Look at your own topic. Would description help you explain your subject?

Process Analysis

Process analysis is analyzing the chronological steps in any operation. A recipe contains process analysis. First, sift the flour. Next, mix the eggs, milk, and oil. Then fold in the flour with the eggs, milk and oil. Then add baking soda, salt and spices. Finally, pour the pancake batter onto the griddle.

Look at your own topic. Would process analysis help you analyze and explain your subject?

Narration is possibly the most effective strategy essay writers can use. Readers are quickly caught up in reading any story, no matter how short it is. Writers of exposition and argument should consider where a short narrative might enliven their essay. Typically, this narrative can relate some of your own experiences with the subject of your essay. Look at your own topic. Where might a short narrative help you explain your subject?

Cause/Effect Analysis

In cause and effect analysis, you map out possible causes and effects. Two patterns for doing cause/effect analysis are as follows:

Several causes leading to single effect: Cause 1 + Cause 2 + Cause 3 . . . => Effect

One cause leading to multiple effects: Cause => Effect 1 + Effect 2 + Effect 3 ...

Look at your own topic. Would cause/effect analysis help you understand and explain your subject?

How Audience and Focus Affect Purpose

All readers have expectations. They assume what they read will meet their expectations. As a writer, your job is to make sure those expectations are met, while at the same time, fulfilling the purpose of your writing.

Once you have determined what type of purpose best conveys your motivations, you will then need to examine how this will affect your readers. Perhaps you are explaining your topic when you really should be convincing readers to see your point. Writers and readers may approach a topic with conflicting purposes. Your job, as a writer, is to make sure both are being met.

Purpose and Audience

Often your audience will help you determine your purpose. The beliefs they hold will tell you whether or not they agree with what you have to say. Suppose, for example, you are writing to persuade readers against Internet censorship. Your purpose will differ depending on the audience who will read your writing.

Audience One: Internet Users

If your audience is computer users who surf the net daily, you could appear foolish trying to persuade them to react against Internet censorship. It's likely they are already against such a movement. Instead, they might expect more information on the topic.

Audience Two: Parents

If your audience is parents who don't want their small children surfing the net, you'll need to convince them that censorship is not the solution to the problem. You should persuade this audience to consider other options.

Purpose and Focus

Your focus (otherwise known as thesis, claim, main idea, or problem statement) is a reflection of your purpose. If these two do not agree, you will not accomplish what you set out to do. Consider the following examples below:

Focus One: Informing

Suppose your purpose is to inform readers about relationships between Type A personalities and heart attacks. Your focus could then be: Type A personalities do not have an abnormally high risk of suffering heart attacks.

Focus Two: Persuading

Suppose your purpose is to persuade readers not to quarantine AIDS victims. Your focus could then be: Children afflicted with AIDS should not be prevented from attending school.

Writer and Reader Goals

Kate Kiefer, English Department Readers and writers both have goals when they engage in reading and writing. Writers typically define their goals in several categories-to inform, persuade, entertain, explore. When writers and readers have mutually fulfilling goals-to inform and to look for information-then writing and reading are most efficient. At times, these goals overlap one another. Many readers of science essays are looking for science information when they often get science philosophy. This mismatch of goals tends to leave readers frustrated, and if they communicate that frustration to the writer, then the writer feels misunderstood or unsuccessful.

Donna Lecourt, English Department Whatever reality you are writing within, whatever you chose to write about, implies a certain audience as well as your purpose for writing. You decide you have something to write about, or something you care about, then purpose determines audience.

Writer Versus Reader Purposes

Steve Reid, English Department A general definition of purpose relates to motivation. For instance, "I'm angry, and that's why I'm writing this." Purposes, in academic writing, are intentions the writer hopes to accomplish with a particular audience. Often, readers discover their own purpose within a text. While the writer may have intended one thing, the text actually does another, according to its readers.

Purpose and Writing Assignments

Instructors often state the purpose of a writing assignment on the assignment sheet. By carefully examining what it is you are asked to do, you can determine what your writing's purpose is.

Most assignment sheets ask you to perform a specific task. Key words listed on the assignment can help you determine why you are writing. If your instructor has not provided an assignment sheet, consider asking what the purpose of the assignment is.

Read over your assignment sheet. Make a note of words asking you to follow a specific task. For example, words such as:

These words require you to write about a topic in a specific way. Once you know the purpose of your writing, you can begin planning what information is necessary for that purpose.

Example Assignment

Imagine you are an administrator for the school district. In light of the Columbus controversy, you have been assigned to write a set of guidelines for teaching about Columbus in the district's elementary and junior high schools. These guidelines will explain official policy to parents and teachers in teaching children about Columbus and the significance of his voyages. They will also draw on arguments made on both sides of the controversy, as well as historical facts on which both sides agree.

The purpose of this assignment is to explain the official policy about teaching Columbus' voyages to parents and teachers.

Steve Reid, English Department Keywords in writing assignments give teachers and students direction about why we are writing. For instance, many assignments ask students to "describe" something. The word "describe" specifically indicated the writer is supposed to describe something visually. This is very general. Often, assignments are looking for something more specific. Maybe there is an argument the instructor intends be formulated. Maybe there is an implied thesis, but often teachers use general words such as "Write about" or "Describe" something, when they should use more specific words like, "Define" or "Explain" or "Argue" or "Persuade."

Purpose and Thesis

Writers choose from a variety of purposes for writing. They may write to express their thoughts in a personal letter, to explain concepts in a physics class, to explore ideas in a philosophy class, or to argue a point in a political science class.

Once they have their purpose in mind (and an audience for whom they are writing), writers may more clearly formulate their thesis. The thesis , claim , or main idea of an essay is related to the purpose. It is the sentence or sentences that fulfill the purpose and that state the exact point of the essay.

For example, if a writer wants to argue that high schools should strengthen foreign language training, her thesis sentence might be as follows:

"Because Americans are so culturally isolated, we need a national policy that supports increased foreign language instruction in elementary and secondary schools."

How Thesis is Related to Purpose

The following examples illustrate how subject, purpose and thesis are related. The subject is the most general statement of the topic. The purpose narrows the focus by indicating whether the writer wishes to express or explore ideas or actually explain or argue about the topic. The thesis sentence, claim, or main idea narrows the focus even farther. It is the sentence or sentences which focuses the topic for the writer and the reader.

Citation Information

Stephen Reid and Dawn Kowalski. (1994-2024). Understanding Your Purpose. The WAC Clearinghouse. Colorado State University. Available at https://wac.colostate.edu/repository/writing/guides/.

Copyright Information

Copyright © 1994-2024 Colorado State University and/or this site's authors, developers, and contributors . Some material displayed on this site is used with permission.

7 Essay Types and Their Purposes

Have you ever struggled with the purpose of an essay?

For some, it may be a question of “what’s the point of all this essay writing?”

For others, the word purpose is synonymous with type , and they simply need to determine what kind of essay to write in order to achieve their goal (or ace an assignment).

In either case, we hope to help you today.

What Is the Purpose of an Essay in Education?

Does it seem like every time you turn around, someone’s asking (okay, telling) you to write an essay?

That’s because there is a very good reason. Essay writing is an integral part of education that serves several purposes that may surprise you.

First, essay writing helps improve your spelling, grammar, and punctuation. However, those benefits are more on the superficial side. Necessary, yes, but writing an essay provides far more value than that. 

Look at the many benefits you stand to gain:

• Writing in essay format teaches you how to communicate more effectively. 
• You’ll learn to organize your thoughts and fine-tune your reasoning. 
• Essay writing teaches you valuable research skills as you find and filter facts to support your viewpoint. 
• As you learn to express yourself better, you’ll become more concise and precise in your language. 

You are essentially practicing the ability to explain yourself clearly and articulate your thoughts. This will serve you well as you interact with future partners, bosses, and others.

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Points to Consider as You Craft Your Purpose Statement

Now that we’ve discussed the purpose of essay writing, let’s transition into learning more about the purpose of each individual essay. 

It’s important to know your essay’s purpose before ever putting pen to paper.  

Once you’ve decided on an objective for each essay, you’ll want to let your reader know your intent right away.  

To do that, you need to learn how to state the purpose of an essay effectively. This is called, appropriately enough, a “purpose statement.”

Unlike a thesis statement, which lays out your topic and arguments in your introduction, a purpose statement is more about how you intend to do that. 

Are you defending a stance in hopes of convincing someone to take action? Tell your reader that’s what you plan to do. 

Are you hoping to teach people how to implement an idea or produce something? State upfront that the purpose of this essay is instructional. 

A purpose statement includes defining the scope of the paper, along with sharing the focus of the essay and the direction in which you plan to take it.

Let me pause here and say something that may sound odd:

Your purpose statement doesn’t necessarily have to be used in your essay. It may, especially if it doubles as your thesis statement, but defining your essay’s purpose is more for your own direction. 

Clearly defining what you are doing and why will help you craft a coherent essay that achieves its goal. 

7 Types of Essays: Their Purposes and Examples

After clarifying the purpose of your essay, you’ll want to choose an essay genre to achieve your intention effectively—if it hasn’t be chosen for you, that is. 

(If you aren’t sure what to write about, get help with choosing a topic here .)

There are several essay types that help communicate different ideas, so it’s helpful to know which type lends itself to the best outcome.  

To help you decide, we’ve laid out seven common essay types and their purposes:

One reason to write an essay is to teach your reader new or changing information on a topic. 

The purpose of an informative essay could be to provide a deeper understanding of a well-known subject, but it can also introduce the reader to an unfamiliar topic. 

This would be a type of educational essay —one meant to use facts and data to inform your audience. This is not an essay designed to persuade the reader or evoke emotion.

Another form of an educational essay is one designed to teach a process or simplify a difficult subject. 

One function of an expository essay , as it’s also known, is to explain a topic, so it’s important for you to be familiarize yourself with the topic first before digging into the writing. 

You can’t clarify what you don’t know.

Sometimes an essay is written in response to someone else’s ideas. Depending on the topic, this can be an academic essay or less formal analysis of some sort (like a personal reaction).

In either case, the purpose of a response essay is to share your own perspective with the reader.

The ideas you’re responding to can come from a body of work, a literary analysis, a news story, or a statement from a public figure. It can even be in response to a commonly held opinion or belief.

In a response essay, you’ll begin by providing an overview of the subject to which you’re replying. You would then continue this type of essay by providing your opinion backed by research and facts. 

4. Persuade

The purpose of persuasive writing is to use logic to convince someone to react one way or another. 

You may include a specific call to action, such as exhorting the reader to petition their local government for positive change. 

Crafting a persuasive essay is similar to preparing for a debate but without the opposing party. It typically involves a strong opinion that is so well researched and backed by facts that it influences the reader to change their own opinion. 

5. Entertain

While most people think of formal, academic papers when they hear the word “essay,” you can also write an essay solely to entertain your reader.

Essays designed to entertain, such as narratives, aim to elicit some sort of emotional response from the reader. The purpose of descriptive text in this type of essay is to bring forth a clear picture in the reader’s mind. 

Careful choice of words is critical in this type of essay. You will use them to trigger some form of emotion in the heart of your reader.

6. Contrast

I’m sure you’ve seen or heard of an essay type called “Compare and Contrast.”  

This is a common type of essay in which the writer discusses the differences or similarities between separate ideas or topics. 

For example, you may be asked to compare two works of literature. On the other hand, the purpose of your essay may be to shed light on the pros and cons of two choices, such as attending college vs. heading straight into a career. 

If it’s a contrast piece, you will want to note less obvious differences between your two topics. For example, everyone knows that college costs money while working pays money. 

But what are the more subtle differences that the reader may not have considered? It’s your job to clearly identify those distinctions.

In a review essay, the writer summarizes and critically evaluates a body of work, usually a novel, poem, or film. 

The review essay uses the writer’s own perspective of the work to talk at length about its strengths and weaknesses.

Once you solidify the purpose of an essay, your first two steps are clear:

First, you will craft either a purpose statement for your own clarification or a thesis statement to use in the introduction, which should present your essay’s topic in an intriguing way.

Then, you’ll choose an appropriate vehicle to convey that message effectively by choosing an essay type that serves your purpose well. 

(Once you know what type of essay you’ll be writing, discover how to start an essay effectively .)

If you need help polishing your essay writing, don’t miss the incredible tales and tips found in Philosophy Adventure :

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General Education

It’s the roadmap to your essay, it’s the forecast for your argument, it’s...your introduction paragraph, and writing one can feel pretty intimidating. The introduction paragraph is a part of just about every kind of academic writing , from persuasive essays to research papers. But that doesn’t mean writing one is easy!

If trying to write an intro paragraph makes you feel like a Muggle trying to do magic, trust us: you aren’t alone. But there are some tips and tricks that can make the process easier—and that’s where we come in.

In this article, we’re going to explain how to write a captivating intro paragraph by covering the following info:  

• A discussion of what an introduction paragraph is and its purpose in an essay
• An overview of the most effective introduction paragraph format, with explanations of the three main parts of an intro paragraph
• An analysis of real intro paragraph examples, with a discussion of what works and what doesn’t
• A list of four top tips on how to write an introduction paragraph

Are you ready? Let’s begin!

What Is an Introduction Paragraph? 

An introduction paragraph is the first paragraph of an essay , paper, or other type of academic writing. Argumentative essays , book reports, research papers, and even personal  essays are common types of writing that require an introduction paragraph. Whether you’re writing a research paper for a science course or an argumentative essay for English class , you’re going to have to write an intro paragraph. 

So what’s the purpose of an intro paragraph? As a reader’s first impression of your essay, the intro paragraph should introduce the topic of your paper. 

Your introduction will also state any claims, questions, or issues that your paper will focus on. This is commonly known as your paper’s thesis . This condenses the overall point of your paper into one or two short sentences that your reader can come back and reference later.

But intro paragraphs need to do a bit more than just introduce your topic. An intro paragraph is also supposed to grab your reader’s attention. The intro paragraph is your chance to provide just enough info and intrigue to make your reader say, “Hey, this topic sounds interesting. I think I’ll keep reading this essay!” That can help your essay stand out from the crowd.

In most cases, an intro paragraph will be relatively short. A good intro will be clear, brief, purposeful, and focused. While there are some exceptions to this rule, it’s common for intro paragraphs to consist of three to five sentences . 

Effectively introducing your essay’s topic, purpose, and getting your reader invested in your essay sounds like a lot to ask from one little paragraph, huh? In the next section, we’ll demystify the intro paragraph format by breaking it down into its core parts . When you learn how to approach each part of an intro, writing one won’t seem so scary!

Once you figure out the three parts of an intro paragraph, writing one will be a piece of cake!

The 3 Main Parts of an Intro Paragraph

In general, an intro paragraph is going to have three main parts: a hook, context, and a thesis statement . Each of these pieces of the intro plays a key role in acquainting the reader with the topic and purpose of your essay. 

Below, we’ll explain how to start an introduction paragraph by writing an effective hook, providing context, and crafting a thesis statement. When you put these elements together, you’ll have an intro paragraph that does a great job of making a great first impression on your audience!

Intro Paragraph Part 1: The Hook

When it comes to how to start an introduction paragraph, o ne of the most common approaches is to start with something called a hook. 

What does hook mean here, though? Think of it this way: it’s like when you start a new Netflix series: you look up a few hours (and a few episodes) later and you say, “Whoa. I guess I must be hooked on this show!” 

That’s how the hook is supposed to work in an intro paragrap h: it should get your reader interested enough that they don’t want to press the proverbial “pause” button while they’re reading it . In other words, a hook is designed to grab your reader’s attention and keep them reading your essay! 

This means that the hook comes first in the intro paragraph format—it’ll be the opening sentence of your intro. 

It’s important to realize  that there are many different ways to write a good hook. But generally speaking, hooks must include these two things: what your topic is, and the angle you’re taking on that topic in your essay. 

One approach to writing a hook that works is starting with a general, but interesting, statement on your topic. In this type of hook, you’re trying to provide a broad introduction to your topic and your angle on the topic in an engaging way . 

For example, if you’re writing an essay about the role of the government in the American healthcare system, your hook might look something like this: 

There's a growing movement to require that the federal government provide affordable, effective healthcare for all Americans. 

This hook introduces the essay topic in a broad way (government and healthcare) by presenting a general statement on the topic. But the assumption presented in the hook can also be seen as controversial, which gets readers interested in learning more about what the writer—and the essay—has to say.

In other words, the statement above fulfills the goals of a good hook: it’s intriguing and provides a general introduction to the essay topic.

Intro Paragraph Part 2: Context

Once you’ve provided an attention-grabbing hook, you’ll want to give more context about your essay topic. Context refers to additional details that reveal the specific focus of your paper. So, whereas the hook provides a general introduction to your topic, context starts helping readers understand what exactly you’re going to be writing about

You can include anywhere from one to several sentences of context in your intro, depending on your teacher’s expectations, the length of your paper, and complexity of your topic. In these context-providing sentences, you want to begin narrowing the focus of your intro. You can do this by describing a specific issue or question about your topic that you’ll address in your essay. It also helps readers start to understand why the topic you’re writing about matters and why they should read about it. 

So, what counts as context for an intro paragraph? Context can be any important details or descriptions that provide background on existing perspectives, common cultural attitudes, or a specific situation or controversy relating to your essay topic. The context you include should acquaint your reader with the issues, questions, or events that motivated you to write an essay on your topic...and that your reader should know in order to understand your thesis. 

For instance, if you’re writing an essay analyzing the consequences of sexism in Hollywood, the context you include after your hook might make reference to the #metoo and #timesup movements that have generated public support for victims of sexual harassment. 

The key takeaway here is that context establishes why you’re addressing your topic and what makes it important. It also sets you up for success on the final piece of an intro paragraph: the thesis statement.

Elle Woods' statement offers a specific point of view on the topic of murder...which means it could serve as a pretty decent thesis statement!

Intro Paragraph Part 3: The Thesis

The final key part of how to write an intro paragraph is the thesis statement. The thesis statement is the backbone of your introduction: it conveys your argument or point of view on your topic in a clear, concise, and compelling way . The thesis is usually the last sentence of your intro paragraph. 

Whether it’s making a claim, outlining key points, or stating a hypothesis, your thesis statement will tell your reader exactly what idea(s) are going to be addressed in your essay. A good thesis statement will be clear, straightforward, and highlight the overall point you’re trying to make.

Some instructors also ask students to include an essay map as part of their thesis. An essay map is a section that outlines the major topics a paper will address. So for instance, say you’re writing a paper that argues for the importance of public transport in rural communities. Your thesis and essay map might look like this: 

Having public transport in rural communities helps people improve their economic situation by giving them reliable transportation to their job, reducing the amount of money they spend on gas, and providing new and unionized work .

The underlined section is the essay map because it touches on the three big things the writer will talk about later. It literally maps out the rest of the essay!

So let’s review: Your thesis takes the idea you’ve introduced in your hook and context and wraps it up. Think of it like a television episode: the hook sets the scene by presenting a general statement and/or interesting idea that sucks you in. The context advances the plot by describing the topic in more detail and helping readers understand why the topic is important. And finally, the thesis statement provides the climax by telling the reader what you have to say about the topic. 

The thesis statement is the most important part of the intro. Without it, your reader won’t know what the purpose of your essay is! And for a piece of writing to be effective, it needs to have a clear purpose. Your thesis statement conveys that purpose , so it’s important to put careful thought into writing a clear and compelling thesis statement. 

How To Write an Introduction Paragraph: Example and Analysis

Now that we’ve provided an intro paragraph outline and have explained the three key parts of an intro paragraph, let’s take a look at an intro paragraph in action.

To show you how an intro paragraph works, we’ve included a sample introduction paragraph below, followed by an analysis of its strengths and weaknesses.

Example of Introduction Paragraph

While college students in the U.S. are struggling with how to pay for college, there is another surprising demographic that’s affected by the pressure to pay for college: families and parents. In the face of tuition price tags that total more than $100,000 (as a low estimate), families must make difficult decisions about how to save for their children’s college education. Charting a feasible path to saving for college is further complicated by the FAFSA’s estimates for an “Expected Family Contribution”—an amount of money that is rarely feasible for most American families. Due to these challenging financial circumstances and cultural pressure to give one’s children the best possible chance of success in adulthood, many families are going into serious debt to pay for their children’s college education. The U.S. government should move toward bearing more of the financial burden of college education. 

Example of Introduction Paragraph: Analysis

Before we dive into analyzing the strengths and weaknesses of this example intro paragraph, let’s establish the essay topic. The sample intro indicates that t he essay topic will focus on one specific issue: who should cover the cost of college education in the U.S., and why. Both the hook and the context help us identify the topic, while the thesis in the last sentence tells us why this topic matters to the writer—they think the U.S. Government needs to help finance college education. This is also the writer’s argument, which they’ll cover in the body of their essay. 

Now that we’ve identified the essay topic presented in the sample intro, let’s dig into some analysis. To pin down its strengths and weaknesses, we’re going to use the following three questions to guide our example of introduction paragraph analysis: 

• Does this intro provide an attention-grabbing opening sentence that conveys the essay topic? 
• Does this intro provide relevant, engaging context about the essay topic? 
• Does this intro provide a thesis statement that establishes the writer’s point of view on the topic and what specific aspects of the issue the essay will address? 

Now, let’s use the questions above to analyze the strengths and weaknesses of this sample intro paragraph. 

Does the Intro Have a Good Hook? 

First, the intro starts out with an attention-grabbing hook . The writer starts by presenting  an assumption (that the U.S. federal government bears most of the financial burden of college education), which makes the topic relatable to a wide audience of readers. Also note that the hook relates to the general topic of the essay, which is the high cost of college education. 

The hook then takes a surprising turn by presenting a counterclaim : that American families, rather than students, feel the true burden of paying for college. Some readers will have a strong emotional reaction to this provocative counterclaim, which will make them want to keep reading! As such, this intro provides an effective opening sentence that conveys the essay topic. 

Does the Intro Give Context?

T he second, third, and fourth sentences of the intro provide contextual details that reveal the specific focus of the writer’s paper . Remember: the context helps readers start to zoom in on what the paper will focus on, and what aspect of the general topic (college costs) will be discussed later on. 

The context in this intro reveals the intent and direction of the paper by explaining why the issue of families financing college is important. In other words, the context helps readers understand why this issue matters , and what aspects of this issue will be addressed in the paper.  

To provide effective context, the writer refers to issues (the exorbitant cost of college and high levels of family debt) that have received a lot of recent scholarly and media attention. These sentences of context also elaborate on the interesting perspective included in the hook: that American families are most affected by college costs.

Does the Intro Have a Thesis? 

Finally, this intro provides a thesis statement that conveys the writer’s point of view on the issue of financing college education. This writer believes that the U.S. government should do more to pay for students’ college educations. 

However, the thesis statement doesn’t give us any details about why the writer has made this claim or why this will help American families . There isn’t an essay map that helps readers understand what points the writer will make in the essay.

To revise this thesis statement so that it establishes the specific aspects of the topic that the essay will address, the writer could add the following to the beginning of the thesis statement:

The U.S. government should take on more of the financial burden of college education because other countries have shown this can improve education rates while reducing levels of familial poverty.

Check out the new section in bold. Not only does it clarify that the writer is talking about the pressure put on families, it touches on the big topics the writer will address in the paper: improving education rates and reduction of poverty. So not only do we have a clearer argumentative statement in this thesis, we also have an essay map!  

So, let’s recap our analysis. This sample intro paragraph does an effective job of providing an engaging hook and relatable, interesting context, but the thesis statement needs some work ! As you write your own intro paragraphs, you might consider using the questions above to evaluate and revise your work. Doing this will help ensure you’ve covered all of your bases and written an intro that your readers will find interesting!

4 Tips for How To Write an Introduction Paragraph

Now that we’ve gone over an example of introduction paragraph analysis, let’s talk about how to write an introduction paragraph of your own. Keep reading for four tips for writing a successful intro paragraph for any essay. 

Tip 1: Analyze Your Essay Prompt

If you’re having trouble with how to start an introduction paragraph, analyze your essay prompt! Most teachers give you some kind of assignment sheet, formal instructions, or prompt to set the expectations for an essay they’ve assigned, right? Those instructions can help guide you as you write your intro paragraph!

Because they’ll be reading and responding to your essay, you want to make sure you meet your teacher’s expectations for an intro paragraph . For instance, if they’ve provided specific instructions about how long the intro should be or where the thesis statement should be located, be sure to follow them!

The type of paper you’re writing can give you clues as to how to approach your intro as well. If you’re writing a research paper, your professor might expect you to provide a research question or state a hypothesis in your intro. If you’re writing an argumentative essay, you’ll need to make sure your intro overviews the context surrounding your argument and your thesis statement includes a clear, defensible claim. 

Using the parameters set out by your instructor and assignment sheet can put some easy-to-follow boundaries in place for things like your intro’s length, structure, and content. Following these guidelines can free you up to focus on other aspects of your intro... like coming up with an exciting hook and conveying your point of view on your topic!

Tip 2: Narrow Your Topic

You can’t write an intro paragraph without first identifying your topic. To make your intro as effective as possible, you need to define the parameters of your topic clearly—and you need to be specific. 

For example, let’s say you want to write about college football. “NCAA football” is too broad of a topic for a paper. There is a lot to talk about in terms of college football! It would be tough to write an intro paragraph that’s focused, purposeful, and engaging on this topic. In fact, if you did try to address this whole topic, you’d probably end up writing a book!

Instead, you should narrow broad topics to  identify a specific question, claim, or issue pertaining to some aspect of NCAA football for your intro to be effective. So, for instance, you could frame your topic as, “How can college professors better support NCAA football players in academics?” This focused topic pertaining to NCAA football would give you a more manageable angle to discuss in your paper.

So before you think about writing your intro, ask yourself: Is my essay topic specific, focused, and logical? Does it convey an issue or question that I can explore over the course of several pages? Once you’ve established a good topic, you’ll have the foundation you need to write an effective intro paragraph . 

Once you've figured out your topic, it's time to hit the books!

Tip 3: Do Your Research

This tip is tightly intertwined with the one above, and it’s crucial to writing a good intro: do your research! And, guess what? This tip applies to all papers—even ones that aren’t technically research papers. 

Here’s why you need to do some research: getting the lay of the land on what others have said about your topic—whether that’s scholars and researchers or the mass media— will help you narrow your topic, write an engaging hook, and provide relatable context. 

You don't want to sit down to write your intro without a solid understanding of the different perspectives on your topic. Whether those are the perspectives of experts or the general public, these points of view will help you write your intro in a way that is intriguing and compelling for your audience of readers. 

Tip 4: Write Multiple Drafts

Some say to write your intro first; others say write it last. The truth is, there isn’t a right or wrong time to write your intro—but you do need to have enough time to write multiple drafts . 

Oftentimes, your professor will ask you to write multiple drafts of your paper, which gives you a built-in way to make sure you revise your intro. Another approach you could take is to write out a rough draft of your intro before you begin writing your essay, then revise it multiple times as you draft out your paper. 

Here’s why this approach can work: as you write your paper, you’ll probably come up with new insights on your topic that you didn’t have right from the start. You can use these “light bulb” moments to reevaluate your intro and make revisions that keep it in line with your developing essay draft. 

Once you’ve written your entire essay, consider going back and revising your intro again . You can ask yourself these questions as you evaluate your intro: 

• Is my hook still relevant to the way I’ve approached the topic in my essay?
• Do I provide enough appropriate context to introduce my essay? 
• Now that my essay is written, does my thesis statement still accurately reflect the point of view that I present in my essay?

Using these questions as a guide and putting your intro through multiple revisions will help ensure that you’ve written the best intro for the final draft of your essay. Also, revising your writing is always a good thing to do—and this applies to your intro, too!

What's Next?

Your college essays also need great intro paragraphs. Here’s a guide that focuses on how to write the perfect intro for your admissions essays. 

Of course, the intro is just one part of your college essay . This article will teach you how to write a college essay that makes admissions counselors sit up and take notice.

Are you trying to write an analytical essay? Our step-by-step guide can help you knock it out of the park.

Ashley Sufflé Robinson has a Ph.D. in 19th Century English Literature. As a content writer for PrepScholar, Ashley is passionate about giving college-bound students the in-depth information they need to get into the school of their dreams.

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Informative Essay — Purpose, Structure, and Examples

What is informative writing?

Informative writing educates the reader about a certain topic. An informative essay may explain new information, describe a process, or clarify a concept. The provided information is objective, meaning the writing focuses on presentation of fact and should not contain personal opinion or bias.

Informative writing includes description, process, cause and effect, comparison, and problems and possible solutions:

Describes a person, place, thing, or event using descriptive language that appeals to readers’ senses

Explains the process to do something or how something was created

Discusses the relationship between two things, determining how one ( cause ) leads to the other ( effect ); the effect needs to be based on fact and not an assumption

Identifies the similarities and differences between two things; does not indicate that one is better than the other

Details a problem and presents various possible solutions ; the writer does not suggest one solution is more effective than the others

Purpose of informative writing

The purpose of an informative essay depends upon the writer’s motivation, but may be to share new information, describe a process, clarify a concept, explain why or how, or detail a topic’s intricacies.

Informative essays may introduce readers to new information .

Summarizing a scientific/technological study

Outlining the various aspects of a religion

Providing information on a historical period

Describe a process or give step-by-step details of a procedure.

How to write an informational essay

How to construct an argument

How to apply for a job

Clarify a concept and offer details about complex ideas.

Explain why or how something works the way that it does.

Describe how the stock market impacts the economy

Illustrate why there are high and low tides

Detail how the heart functions

Offer information on the smaller aspects or intricacies of a larger topic.

Identify the importance of the individual bones in the body

Outlining the Dust Bowl in the context of the Great Depression

Explaining how bees impact the environment

How to write an informative essay

Regardless of the type of information, the informative essay structure typically consists of an introduction, body, and conclusion.

Introduction

Background information

Explanation of evidence

Restated thesis

Review of main ideas

Closing statement

Informative essay introduction

When composing the introductory paragraph(s) of an informative paper, include a hook, introduce the topic, provide background information, and develop a good thesis statement.

If the hook or introduction creates interest in the first paragraph, it will draw the readers’ attention and make them more receptive to the essay writer's ideas. Some of the most common techniques to accomplish this include the following:

Emphasize the topic’s importance by explaining the current interest in the topic or by indicating that the subject is influential.

Use pertinent statistics to give the paper an air of authority.

A surprising statement can be shocking; sometimes it is disgusting; sometimes it is joyful; sometimes it is surprising because of who said it.

An interesting incident or anecdote can act as a teaser to lure the reader into the remainder of the essay. Be sure that the device is appropriate for the informative essay topic and focus on what is to follow.

Directly introduce the topic of the essay.

Provide the reader with the background information necessary to understand the topic. Don’t repeat this information in the body of the essay; it should help the reader understand what follows.

Identify the overall purpose of the essay with the thesis (purpose statement). Writers can also include their support directly in the thesis, which outlines the structure of the essay for the reader.

Informative essay body paragraphs

Each body paragraph should contain a topic sentence, evidence, explanation of evidence, and a transition sentence.

A good topic sentence should identify what information the reader should expect in the paragraph and how it connects to the main purpose identified in the thesis.

Provide evidence that details the main point of the paragraph. This includes paraphrasing, summarizing, and directly quoting facts, statistics, and statements.

Explain how the evidence connects to the main purpose of the essay.

Place transitions at the end of each body paragraph, except the last. There is no need to transition from the last support to the conclusion. A transition should accomplish three goals:

Tell the reader where you were (current support)

Tell the reader where you are going (next support)

Relate the paper’s purpose

Informative essay conclusion

Incorporate a rephrased thesis, summary, and closing statement into the conclusion of an informative essay.

Rephrase the purpose of the essay. Do not just repeat the purpose statement from the thesis.

Summarize the main idea found in each body paragraph by rephrasing each topic sentence.

End with a clincher or closing statement that helps readers answer the question “so what?” What should the reader take away from the information provided in the essay? Why should they care about the topic?

Informative essay example

The following example illustrates a good informative essay format:

• Section 1: Home
• Narrowing Your Topic
• Problem Statement

Purpose Statement Overview

Writing an effective purpose statement, best practices for writing your purpose statement, sample purpose statements.

• Conceptual Framework
• Avoiding Common Mistakes
• Synthesis and Analysis in Writing Support This link opens in a new window
• Qualitative Research Questions This link opens in a new window
• Quantitative Research Questions This link opens in a new window
• Qualitative & Quantitative Research Support with the ASC This link opens in a new window
• Library Research Consultations This link opens in a new window
• Library Guide: Research Process This link opens in a new window
• ASC Guide: Outlining and Annotating This link opens in a new window
• Library Guide: Organizing Research & Citations This link opens in a new window
• Library Guide: RefWorks This link opens in a new window
• Library Guide: Copyright Information This link opens in a new window

Purpose Statement 

The purpose statement succinctly explains the objectives of the doctoral project or dissertation-in-practice. These objectives must directly address the problem. The purpose statement also identifies the project methodology and design.

A problem and a missing piece in combination can lead to different objectives, and hence, different purpose statements. 

The purpose of the applied doctoral project or dissertation-in-practice must not only align with the problem and address a missing piece; it must also align with the chosen project method. In fact, the template requires you to name the research method at the very beginning of the purpose statement. In general, quantitative studies involve “closed-ended” research verbs such as determine, measure, correlate, explain, compare, validate, identify, or examine; whereas qualitative studies involve “open-ended” research verbs such as explore, understand, narrate, articulate [meanings], discover, or develop.  

Qualitative Purpose Statement

A qualitative purpose statement following the color-coded problem statement (assumed here to be low well-being among financial sector employees) + missing piece (lack of research on followers of mid-level managers), might start like this: 

In response to declining levels of employee well-being, the purpose of the qualitative phenomenology was to explore and understand the lived experiences related to the well-being of the followers of novice mid-level managers in the financial services industry.  The levels of follower well-being have been shown to correlate to employee morale, turnover intention, and customer orientation (Eren et al., 2013).  A combined framework of Leader-Member Exchange (LMX) Theory and the employee well-being concept informed the research questions and supported the inquiry, analysis, and interpretation of the findings to be applied in the financial services industry.   

Quantitative Purpose Statement

A quantitative purpose statement for the same problem and gap might start like this: 

In response to declining levels of employee well-being, the purpose of the quantitative correlational study was to determine which leadership factors predict employee well-being of the followers of novice mid-level managers to be applied in the financial services industry. Leadership factors were measured by the Leader Member Exchange (LMX) assessment framework by Mantlekow (2015), and employee well-being was conceptualized as a compound variable consisting of self-reported turnover-intent and psychological test scores from the Mental Health Survey (MHS) developed by Johns Hopkins University researchers.  

Both of these purpose statements reflect viable research strategies and both align with the problem and gap so it’s up to the practitioner to design a doctoral project or dissertation-in-practice in a manner that reflects personal preferences and desired study outcomes. Note that the quantitative research purpose incorporates operationalized concepts, or variables; that reflect the way the practitioner intends to measure the key concepts under study; whereas the qualitative purpose statement isn’t about translating the concepts under study as variables but instead aim to explore and understand the core research phenomenon.

An important step in the successful completion of an Applied Doctoral Project/Dissertation in Practice is starting off with an accurate and precise purpose statement.  Read through the information below to get some general ideas or guidelines related to effective purpose statements and how to compose them.  All this information comes from faculty who want you to succeed in the process.

General Guidelines

Keep these in mind as you begin to compose your purpose statement

Good purpose statements:

• Flow from the problem statement and actually address the proposed problem
• Are concise and clear
• Answer the question ‘Why are you doing this project?’
• Match the methodology to your  questions
• Have a ‘hook’ to get the reader’s attention
• Set the stage by clearly stating, “The purpose of this (qualitative or quantitative) study is to ...”

Writing your Purpose Statement:

• The Problem Statement is why I am doing the project or dissertation-in-practice
• The Purpose Statement is what type of project or study I am doing to fit or address the problem

The Purpose Statement includes:

• Design and Method of Study
• Specific Population

Creswell (2002) suggested that purpose statements in qualitative projects or studies include deliberate phrasing to alert the reader to the purpose statement. Verbs are key to indicate what will take place in the project or study research and the use of non-directional language that does not suggest an outcome. A purpose statement should focus on a single idea or concept with a broad definition of that idea or concept. How the concept will be investigated should also be included, as well as participants in the study and study locations to give the reader a sense of with whom and where the project or study will occur.  

Creswell (2003) advised the following script for purpose statements in qualitative methodology:

“The purpose of this qualitative_________________ (strategy of inquiry, such as ethnography, case study, or other type) study is (was? will be?) to ________________ (understand? describe? develop? discover?) the _________________(central phenomenon being studied) for ______________ (the participants, such as the individual, groups, organization) at __________(site). At this stage in the project, the __________ (central phenomenon being studied) will be generally defined as ___________________ (provide a general definition)” (pg. 90).

Quantitative Purpose Statement

Creswell (2003) offers vast differences between the purpose statements written for qualitative methodology and those written for quantitative methodology, particularly with respect to language and the inclusion of variables. The comparison of variables is often a focus of quantitative methodology with the variables distinguishable by either the temporal order or how they are measured. As with qualitative purpose statements, Creswell (2003) recommends the use of deliberate language to alert the reader to the purpose of the project or study, though quantitative purpose statements also include the theory or conceptual framework guiding the project or study, the variables that are being studied, and how those variables are related.  

Creswell (2003) suggests the following script for drafting purpose statements in quantitative projects:

“The purpose of this _____________________ (experiment? survey?) project is (was? will be?) to test the theory of _________________that _________________ (compares? relates?) the ___________(independent variable) to _________________________(dependent variable), controlling for _______________________ (control variables) for ___________________ (participants) at _________________________ (site). The independent variable(s) _____________________ will be generally defined as _______________________ (provide a general definition). The dependent variable(s) will be generally defined as _____________________ (provide a general definition), and the control and intervening variables(s), _________________ (identify the control and intervening variables) will be statistically controlled in this project” (pg. 97).

Creswell, J. (2002). Educational research: Planning, conducting, and evaluating quantitative and qualitative research.  Merrill Prentice Hall. 7.  Creswell, J. (2003). Research design: Qualitative, quantitative and mixed methods approaches (2nd ed.).  SAGE Publications.

Always keep in mind that the process is iterative, and your writing, over time, will be refined as clarity is gradually achieved. Most of the time, greater clarity for the purpose statement and other components is the result of a growing understanding of the literature in the field. As you increasingly master the literature you will also increasingly clarify the purpose of your project or study. 

The purpose statement should flow directly from the problem statement. There should be clear and obvious alignment between the two, and that alignment will get tighter and more pronounced as your work progresses.

The purpose statement should specifically address the reason for conducting the project or study, with emphasis on the word specifically. There should not be any doubt in your readers’ minds as to the purpose of your project or study. To achieve this level of clarity, you will need to also ensure there is no doubt in your mind as to the purpose of your project or study. 

You may benefit from stopping your work during the process when insight strikes you in order to write about that insight while it is still fresh in your mind. This pause can help you clarify all aspects of the project or study, including clarifying its purpose. 

Your Chair and your committee members can help you to clarify the purpose of your project or dissertation-in-practice, so carefully attend to any feedback they offer.

The purpose statement should reflect the questions proposed and vice versa. The chain of alignment that began with the problem description and continues on to the purpose, questions, and methodology must be respected at all times during development. You are to succinctly describe the overarching goal of the project or dissertation-in-practice that reflects the questions. Each question narrows and focuses the purpose statement. Conversely, the purpose statement encompasses all of the questions. 

Identify in the purpose statement the methodology as quantitative, qualitative or mixed (i.e., “The purpose of this [qualitative/quantitative/mixed] study is to ...)

Follow the initial declaration of purpose with a brief overview of how the project or study will be conducted, including instruments, data, with whom (sample), and where (as applicable). Identify variables/constructs and/or phenomenon/concept/idea. Since this section is to be a concise paragraph, emphasis must be placed on the word brief. However, adding these details will give your readers a very clear picture of the purpose of your project or dissertation-in-practice.

Developing the purpose section is usually not achieved in a single flash of insight. The process involves a great deal of reading to find out what other practitioners have done to address the problem you have identified. The purpose section could well be the most important paragraph you write during your academic career, and every word should be carefully selected. Think of it as the DNA of your project or study. Everything else you write should emerge directly and clearly from your purpose statement. In turn, your purpose statement should emerge directly and clearly from your problem description. It is good practice to print out your problem statement and purpose statement and keep them in front of you as you work on each part of your project or dissertation-in-practice in order to ensure alignment.

It is helpful to collect several project or dissertation-in-practice reports or literature similar to the one you envision creating. Extract the problem descriptions and purpose statements of other authors and compare them in order to sharpen your thinking about your own work.  Comparing how other authors have handled the many challenges you are facing can be an invaluable exercise. Keep in mind that individual universities use their own tailored protocols for presenting key components, so your review of these purpose statements should focus on content rather than form.

Once your purpose statement is set, it must be consistently presented throughout the project or dissertation-in-practice. This consistency may require some recursive editing because the way you articulate your purpose may evolve as you work on various aspects of your project or dissertation-in-practice. Whenever you make an adjustment to your purpose statement, you should carefully follow up on the editing and conceptual ramifications throughout the entire document.

In establishing your purpose, you should NOT advocate for a particular outcome. Your review of the literature should be done to answer questions, not to prove a point. As a scholar-practitioner, you are to inquire with an open mind, and even when you come to the work with clear assumptions, your job is to support the validity of the conclusions reached. For example, you would not say the purpose of your project or study is to demonstrate that there is a relationship between two variables. Such a statement presupposes you know the answer before your review of the literature conducted and promotes or supports (advocates on behalf of) a particular outcome. A more appropriate purpose statement would be to examine or explore the relationship between two variables. 

Your purpose statement should not imply that you are going to prove something. You may be surprised to learn that we cannot prove anything in scholarly review of the literature for two reasons. First, in quantitative analyses, statistical tests calculate the probability that something is true rather than establishing it as true. Second, in qualitative methodology, the study can only purport to describe what is occurring from the perspective of the participants. Whether or not the phenomenon they are describing is true in a larger context is not knowable. We cannot observe the phenomenon in all settings and in all circumstances. 

Here are some example purpose statements for your consideration.

Purpose Statement 1

The purpose of this qualitative project was to determine how participation in service-learning in an alternative school impacted students academically, civically, and personally.  There is ample evidence demonstrating the failure of schools for students at-risk; however, there is still a need to demonstrate why these students are successful in non-traditional educational programs like the service-learning model used at TDS.  This study was unique in that it examined one alternative school’s approach to service-learning in a setting where students not only serve, but faculty serve as volunteer teachers.  The use of a constructivist approach in service-learning in an alternative school setting was examined in an effort to determine whether service-learning participation contributes positively to academic, personal, and civic gain for students, and to examine student and teacher views regarding the overall outcomes of service-learning.  This study was completed using an ethnographic approach that included observations, content analysis, and interviews with teachers at The David School.

Purpose Statement 2

The purpose of this quantitative, non-experimental, cross-sectional linear, multiple regression design study was to investigate the relationship among early childhood teachers’ self-reported assessment of multicultural awareness as measured by responses from the Teacher Multicultural Attitude Survey (TMAS) and supervisors’ observed assessment of teachers’ multicultural competency skills as measured by the Multicultural Teaching Competency Scale (MTCS) survey. Demographic data such as number of multicultural training hours, years teaching in Dubai, curriculum program at current school, and age were also examined and their relationship to multicultural teaching competency. The study took place in the emirate of Dubai where there were 14,333 expatriate teachers employed in private schools (KHDA, 2013b). 

Purpose Statement 3

The purpose of this quantitative, non-experimental project is to examine the degree to which stages of change, gender, acculturation level and trauma types predicts the reluctance of Arab refugees, aged 18 and over, in the Dearborn, MI area, to seek professional help for their mental health needs. This study will utilize four instruments to measure these variables: University of Rhode Island Change Assessment (URICA: DiClemente & Hughes, 1990); Cumulative Trauma Scale (Kira, 2012); Acculturation Rating Scale for Arabic Americans-II Arabic and English (ARSAA-IIA, ARSAA-IIE: Jadalla & Lee, 2013), and a demographic survey. This study will examine 1) the relationship between stages of change, gender, acculturation levels, and trauma types and Arab refugees’ help-seeking behavior, 2) the degree to which any of these variables can predict Arab refugee help-seeking behavior.  Additionally, the outcome of this study could provide researchers and clinicians with a stage-based model, TTM, for measuring Arab refugees’ help-seeking behavior and lay a foundation for how TTM can help target the clinical needs of Arab refugees. Lastly, this attempt to apply the TTM model to Arab refugees’ condition could lay the foundation for future research to investigate the application of TTM to clinical work among refugee populations.

Purpose Statement 4

The purpose of this qualitative, phenomenological project is to describe the lived experiences of LLM for 10 EFL learners in rural Guatemala and to utilize that data to determine how it conforms to, or possibly challenges, current theoretical conceptions of LLM. In accordance with Morse’s (1994) suggestion that a phenomenological study should utilize at least six participants, this study utilized semi-structured interviews with 10 EFL learners to explore why and how they have experienced the motivation to learn English throughout their lives. The methodology of horizontalization was used to break the interview protocols into individual units of meaning before analyzing these units to extract the overarching themes (Moustakas, 1994). These themes were then interpreted into a detailed description of LLM as experienced by EFL students in this context. Finally, the resulting description was analyzed to discover how these learners’ lived experiences with LLM conformed with and/or diverged from current theories of LLM.

Purpose Statement 5

The purpose of this qualitative, embedded, multiple case project was to examine how both parent-child attachment relationships are impacted by the quality of the paternal and maternal caregiver-child interactions that occur throughout a maternal deployment, within the context of dual-military couples. In order to examine this phenomenon, an embedded, multiple case study was conducted, utilizing an attachment systems metatheory perspective. The study included four dual-military couples who experienced a maternal deployment to Operation Iraqi Freedom (OIF) or Operation Enduring Freedom (OEF) when they had at least one child between 8 weeks-old to 5 years-old.  Each member of the couple participated in an individual, semi-structured interview with the researcher and completed the Parenting Relationship Questionnaire (PRQ). “The PRQ is designed to capture a parent’s perspective on the parent-child relationship” (Pearson, 2012, para. 1) and was used within the proposed study for this purpose. The PRQ was utilized to triangulate the data (Bekhet & Zauszniewski, 2012) as well as to provide some additional information on the parents’ perspective of the quality of the parent-child attachment relationship in regards to communication, discipline, parenting confidence, relationship satisfaction, and time spent together (Pearson, 2012). The researcher utilized the semi-structured interview to collect information regarding the parents' perspectives of the quality of their parental caregiver behaviors during the deployment cycle, the mother's parent-child interactions while deployed, the behavior of the child or children at time of reunification, and the strategies or behaviors the parents believe may have contributed to their child's behavior at the time of reunification. The results of this project may be utilized by the military, and by civilian providers, to develop proactive and preventive measures that both providers and parents can implement, to address any potential adverse effects on the parent-child attachment relationship, identified through the proposed study. The results of this project may also be utilized to further refine and understand the integration of attachment theory and systems theory, in both clinical and research settings, within the field of marriage and family therapy. 

Compiled by Dr. Darren Adamson, Department Chair, School of Social and Behavioral Sciences 

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Statements of Purpose: Drafting Your Statement

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Write one essay for each program. Although they may sound similar, each program’s statement prompts asks for slightly different pieces of information about who you are. You may be fortunate to have two or three similar prompts for a few programs, but even then, remember that you must meld your own interests with the opportunities available at each particular program--so, no two statements should read exactly alike. In essence, be prepared to draft (and continuously revise) dedicated statements for each program application. Don’t send out a boilerplate essay.

Attempt to create one unifying theme in your narrative. Some applications ask you to include the answers to broad prompts in your statement. For instance, the only instructions you get may be: describe your goals and preparation to pursue graduate study in no more than 1500 words. Conversely, others may ask you to answer a series of very specific questions such as your reasons for applying to their program in particular, how your background fits into your professional goals, how your past achievements would aid you during your time in graduate school, and what you have learned from your prior professional experience. Regardless of the particular kind of writing situation, attempt to fit your narrative into one unifying theme. For example, if your essay focuses on how family has played an important role in your decision to go to graduate school, do not throw in an experience from your trip to a foreign country as another factor in your decision making process unless it is strongly tied with the overall theme of family. Also, be sure to stick to the word limits.

Strong statements of purpose answer four important questions that inform admissions committees of who you are professionally and personally.

Professionally, statements of purpose answer two questions for the committee.

First: what kind of work are you interested in doing in graduate school?

Be specific, don’t make the mistake of thinking that being vague in your focus will reach a wider audience. For instance, if you mainly want to study business ethics with two prominent faculty members who focus on that topic, write that in your statement. Do not worry that you are pigeonholing yourself by being specific and instead list several other areas that you could be interested in. There will not be enough time to go into all of these areas and it will make your statement sound aimless and disconnected.

Second: why is the program you are applying to a good fit for you?

This is where your online research on each program comes into play. Be specific about what makes the program that you are applying to your ideal choice. Avoid general statements such as “your program is one of the best in the country.” Focus more on the specific things that you think make it great—for you and your research in particular. If it has a good instructor to student ratio, how will that benefit you? If what separates the program from the rest is that it provides excellent field training before you graduate, how will you take advantage of this? Be specific. You may also talk about your goals after grad school. Where do you see yourself? Does the program have a good history in helping other students get there? You don’t have to be one hundred percent certain about your future plans; no one will pull your application essay before you graduate and express shock and disappointment if your interests happen to change. But generally, going to graduate school is a huge commitment. Admission committees want to know that you understand this and that you envision some type of gain for your dedication.

A word of caution: Avoid changing your statement just to get into a program if it is a bad fit for you. You’ll save yourself time and money down the line.

Be aware that while it is generally a good idea to be as honest about your intentions as possible, avoid being too candid about your reasons for applying to a certain school if they are less than scholarly. For instance, admission committees do not want to hear that you are applying to their program primarily because of the school’s proximity to significant others, family, friends; because it is located in a place with a great college town feeling; or, because it offers a variety of funding opportunities (however, you could probably mention this last one in passing if their funding is outstanding among other programs, signaling a dedication to its students’ goals).

Personally, statements of purpose also answer two questions for the committee.

First: What matters to you—and why?

The committee will receive a lot of data about you. The statement of purpose allows you to give that data meaning. It is important that you not just rephrase whatever is on your CV or resume because this won’t get at the meaning behind your experiences. A job or a class may have lasted only a few months, but it may have been the impetus for you to go to graduate school because of a unique experience that occurred there. The statement of purpose should give the committee a sense of who you are and how you have personally interpreted events in your life.

Second: How are you unique from the other candidates?

Above all, avoid playing it safe with bland language. It can be tempting to resist making yourself stand out in your statement because you don’t want to ruin your chances by “sounding weird.” Ironically, this type of information may be what makes you the most compelling candidate. Graduate program committees receive dozens—sometimes hundreds—of applications each year. Make your voice stand out among the rest by showing that you are not only professional but that there’s a person behind the important decisions you have made. What was the human element that motivated you to get you to where you are?

Many people wonder whether they should mention their minority status. Generally, you should mention your minority status only if it pertains to your studies. For instance, did working with a minority group (that you belong to) motivate you to go to graduate school? How so? Are you interested in undertaking minority issues once you have earned your degree—and, if so, in what capacity? For example, once you earn your Masters in Social Work, are you hoping to help Hispanic individuals who suffer from serious and persistent mental illness? Tie this with your background to give this goal some context.

Remember to switch over between other graduate application tasks such as asking for letters of recommendation, ordering your transcripts, filling out the questionnaire for each school, and so forth. This will break up the writing task and help to re-energize you.

Works Consulted

Getting In: A Step-By-Step Plan for Gaining Admission to Graduate School in Psychology . Washington, DC: American Psychological Association. 1997. Print.

Kaplan, Inc. Get into Graduate School: A Strategic Approach . New York: Simon & Schuster. 2003. Print.

Stelzer, Richard J. How to Write a Winning Personal Statement for Graduate and Professional School . 3rd. ed. Lawrenceville, NJ: Peterson’s Publishing, 2002. Print.

Stewart, Mark Allen. Peterson's How to Write the Perfect Personal Statement . Lawrenceville, NJ: Peterson’s Publishing, 2009. Print.

Purpose Statement: What is it & How to Write it? (Format & Steps)

Why did you take up marketing as your career? Why do you want to see the northern lights? Why did you decide to buy a home theater? Why do you love watching Friends over and over again?

This ‘ why ‘ accompanies every single thing we do in our lives. After all, there’s a reason behind why we do what we do. A purpose . The answer to ‘why’.

Things are pretty much the same with organizations too. Every organization has its own reason why it exists. Can you imagine an organization that doesn’t have a purpose? Clearly not on this planet.

Even though we can’t roam on the streets with our life’s purpose dangling around our necks, organizations totally can. Yes, every organization can (and should) announce to the world why it exists – loud and clear.

How? Through their purpose statement! It is nothing very fancy, but just a few words that encapsulate why your organization exists and what it aims to achieve.

Writing a purpose statement is kind of a big deal because you’ve to convey what your organization is about and why it exists in a few words…and that’s certainly not an easy feat.

That’s why, in this blog post, we’ll tell you the A to Z of purpose statements, how to ace them, and so much more. Ready? Let’s get started!

What’s a Purpose Statement? (Definition)

A purpose statement is exactly what it sounds like – a statement that states the purpose of your business . Usually, this statement has a few words that encapsulate the “purpose” of your organization.

In a nutshell, a purpose statement defines where your business is heading and the reason why your organization exists. It answers the simple question: Why your organization is doing what it is doing ?

Your purpose statement is guided by your morals, values, ethics, beliefs, and things that inspire you to make a difference. It explains why your organization was established, and why it is on that journey – clearly and concisely.

Well, now that you know the basics of a purpose statement , let’s find out why it’s something that you should create. Read on!

3 Reasons Why You Need a Purpose Statement:

1. helps you reach your goals sooner.

Okay, you’ve set the “SMART” goals all those marketing books want you to. Way to go!

Now, if someone asks you WHY you’ve set those particular goals , will you be able to give a logical answer? No, you can’t, unless you have got a purpose statement in hand.

See, if you don’t know the “why” behind your goals, your goals aren’t “smart”, they’re useless. You’ll never be able to reach them in time. It is what it is. 🙂

Like we said above, a purpose statement tells you and everyone else why you’re doing what you are doing. It gives you a much-needed push towards your goals .

2. Increases the Motivation of Your Employees

Here’s a simple fact related to life: you can’t do anything efficiently until and unless you have got a solid motivation to do it. The same goes for your employees.

According to a survey , employees work 20% better when motivated. In fact, engaged employees are 87% less likely to leave their companies. That’s the dream, right?

And, when your employees know exactly what they’re working towards and what’s the purpose of the organization they are working for, they’ll be more motivated to work.

3. Distinguishes You From The Competitors

Why should someone choose you and not the other guy? What makes you different from your competitors? What is that one problem you can solve but your competitors can’t?

The answers to these questions lie in your purpose statement. This statement makes people choose you over your competitors . This differentiates you from the others in your industry.

Your purpose statement demonstrates that what you’re doing is the best . It tells people about the change you want to bring through your actions, and it makes people pick YOU over others.

Creating a purpose statement isn’t easy. After all, the growth of your organization depends on this tiny statement. You’ve to make sure that it’s clear, concise, and perfect. Let’s learn how to do that!

How to Write a Purpose Statement? (Format & Steps)

Step 1. team up with employees & other stakeholders.

We’ve all heard this a thousand times – teamwork is dream work. Case in point, 86% of executives and workers claim that a lack of collaboration is the top reason for failure in the workplace.

So, when you’re doing extremely important things like creating a purpose statement, teamwork is inevitable. Even if you’re the CEO of the company, you can’t create a purpose statement alone.

Why? Well, let us ask you a simple question: who knows the BEST about your organization’s strengths and weaknesses? It’s your employees and other people who’re associated with your organization!

If you want to create the perfect and most accurate purpose statement , team up with your employees and other stakeholders, and start brainstorming. It’s going to be a super fun process, especially if you use Bit.ai .

(In case you don’t know, Bit.ai lets you and your team collaborate together on documents in real-time using inline comments, @mentions, and much more. That means, you and your team members can put all your ideas in a single document, give each other feedback, and come up with a great purpose statement!)

Step 2. Think About The “Why”

Here comes the essence of your purpose statement – Why? The answer to this seemingly simple question can either take your purpose statement (and your organization) to heights – or burn it in flames.

Why did you establish your organization? Why are you in this industry? Why are you the best? You need to think about the “why” aspect of your organization deeply. Dig into it as much as you can.

Even though you might get multiple answers for each of these questions, you need to pick and use the best one. After all, a purpose statement is a “statement”, not an essay .

Step 3. Dig Into Your Product Or Service

The step we discussed above will give you an overall picture of your organization. After that, you’ve to get into the specifics i.e, what your company is offering.

Take a deep dive into your product or service , and ask yourself: What are the best features of my product? What problems does my product solve? Why should someone buy my product?

Once you find out the answers to these questions , you’ll find out your organization’s strengths, and then you can incorporate them into your purpose statement.

Step 4. Take a Look at Your Competitors

It’s time to take a look outside your organization. Stalk your competitors and evaluate their moves. (Not in a creepy way of course.) Identify what they’re doing right, and where they are lacking.

Here’s why competitor research is so important: while creating a purpose statement: your competitors are selling the same products as you, so you both most probably have a similar purpose, and a similar purpose statement.

So if you want your purpose statement to stand out, you need to understand your competitors’ weaknesses and turn them into your strengths. (Yes, that’s the good old business mantra.)

Step 5. Take Feedback From Your Customers

To be honest, no one knows how awesome you’re more than your existing customers. After all, they decided to spend their hard-earned money on YOUR product. There must be a solid reason behind that.

So, ask your customers about the reason. Ask them why they chose your product over the others in the market, and what they love the most about your organization.

To get the feedback and insights of your customers , you can conduct surveys, send questionnaires or ask them to fill up a feedback form after they buy your product.

Read more:  Improve Customer Satisfaction in these 11 Smart Ways!

Step 6. Start Working On The Statement

You’ve all the things you need to create the greatest purpose statement, so it’s time to get the ball rolling!

Compile all the information you’ve gathered about your company, your product, your customers, and your competitors and start working on your statement.

Tip: You can create and compile all the information neatly in Bit’s workspaces . You can create as many workspaces as you want around different subjects, teams, and projects. The coolest part? You can easily find the document you’re looking for using Bit’s smart search feature.

Wrapping Up

We know that you don’t want to ruin your purpose statement. No one does. After all, it’s your one true chance to tell the world how awesome you’re. No pressure.

Just put everything we’ve discussed into practice, get suggestions from your employees and customers, and your purpose statement would be ready in no time. (Well, TBH, it will take some time because it’s a big deal.)

No matter how much time and effort it takes, we know that you’ll come up with a great purpose statement. We’re always rooting for you! Also, do not forget to let us know how it goes by tweeting us @bit_docs.

Further reads: 

Positioning Statement: Definition, Elements & Examples!

Problem Statement: What is it & How to Write it?

Mission Statement: What is it & How to Write it? (With Examples)

Sales Pitch: What is it & How to Create a Killer One?

Formal Report: What is it & How to Create it!

11 Proposal Software You Must Try Out!

Top 10 Key Performance Indicators You Need To Measure In 2023

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About Bit.ai

Bit.ai is the essential next-gen workplace and document collaboration platform. that helps teams share knowledge by connecting any type of digital content. With this intuitive, cloud-based solution, anyone can work visually and collaborate in real-time while creating internal notes, team projects, knowledge bases, client-facing content, and more.

The smartest online Google Docs and Word alternative, Bit.ai is used in over 100 countries by professionals everywhere, from IT teams creating internal documentation and knowledge bases, to sales and marketing teams sharing client materials and client portals.

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How to Write a Statement of Purpose That Stands Out

Defining What Is a Statement of Purpose and Its Importance

A Statement of Purpose (SOP) is more than a paper; it demonstrates your aims, ambitions, and goals. Creating an effective Statement of Purpose, a crucial part of a graduate school application, is necessary for anyone hoping to enter a university, seek employment, or transition to a new profession. When unsure what is a statement of purpose, remember that this piece of writing is your ticket to show off your individual qualities, qualifications, and abilities and prove that you're the best choice. So, whether you are a graduate student, a professional, or an individual with an ambition to become an entrepreneur, a statement of purpose excellently crafted can be the key to achieving your ambitions.

It typically outlines why a student has chosen to apply for a graduate program, including their understanding of the subject and past experiences. It provides the admissions office with an accurate representation of their character. To make the most of your application, it's a good idea to list your long-term goals and how you want to reach them, like finishing school. The admissions team doesn't know you, so you must tell them who you are and why you're the right candidate. Your statement of purpose is the best way to do that.

It's not just your character and enthusiasm for further study that a statement of purpose will show; it'll also give a glimpse of your writing ability. When constructing your statement, pay special attention to the fundamentals, such as grammar and punctuation. Demonstrate your vision of storytelling and showcase your capacity to sell yourself; admissions officers are discerning and will judge you critically. Make sure to keep the big picture in mind and portray yourself as a driven individual in terms of future career ambitions and all areas of life.

To gain a better insight into this concept, let's delve into the following parts, where our psychology essay writing service breaks down useful details such as how long should a statement of purpose be or what's a template for statement of purpose. Let's create an irrefutable statement that the admissions committee cannot overlook!

Proper Statement of Purpose Format

The first step towards mastering how to write a statement of purpose for grad school is knowing its proper formatting. The format is very similar to any other one. These papers, however, do not require research and sources. There's also no need for a title page and a works cited section—as you will not use sources in the statement of purpose format. However, be sure to start with a header.

The formatting of a statement of purpose is as follows:

• Header: [Your Name] - [Program/Field of Study]
• 12-point Times New Roman (or similar) font;
• 1-inch margins on all sides;
• 1.5 line spacing;
• Up to 2 pages in length;

The statement of purpose graduate school format requires a basic formality that shows that you follow the principles of academic writing and can present yourself professionally. Let's jump right into how to start a statement of purpose properly.

How to Write a Statement of Purpose: Steps + Outline

The best way to craft a powerful statement of purpose is to look into the program and decide what you want to get out of it and the experiences you want to have. Making a statement of purpose outline that highlights the main points and helps you stay focused is a great next step. Moving forward, we will guide you through every step of constructing your statement, from refining and editing it with exact language to avoiding common mistakes.

Start with a Statement of Purpose Outline

Make a rough outline of your professional experience. In your statement of purpose, you should surely mention any research projects you have finished or any relevant knowledge you have acquired in the sector. Create a section where you could share anything pertinent, such as your senior project, undergraduate thesis, articles you've written or edited, etc.

Plan a part where you go into detail about your research interests. Be explicit in your response. Instead of merely saying that you want to study anthropology, for instance, talk about your genuine interest in understanding the diversity of human experiences and explaining how societies and cultures have evolved over time.

Introduction: How to Start a Statement of Purpose?

So how to start statement of purpose that comes off strong and hooks the reader right off the bat? It's not that complicated so don't overthink it. At the beginning of your thesis, simply introduce yourself, including your educational and professional background and the career goal or objective you aim to achieve with this particular program and its coursework.

Talking about your passion for cooking when applying for medical school will not help you, nor will it be a part of your achievements. Any information you provide in your presentation must relate to specific program areas. In addition, think carefully about the subject of relationships in your essay, as it may create a double impression.

Body: Making an Impression with Your Statement of Purpose

Don't be shy about praising yourself in the latter paragraphs. There is no place for modesty. Be honest about your successes without boasting. Keep in mind that you want to dazzle the admissions panels! Name the people you wish to collaborate with. In your business statement of purpose, for example, note any particular math or economics teachers you hope to collaborate with throughout your graduate study. You must customize this for each school and program you apply to.

If there are any gaps or issues in your academic background, be sure to explain them. Taking a break between your undergrad and grad school is fine; just let them know what happened.

You should spend at least one lengthy paragraph on the subjects that fascinate you. Describe the modern theories, authors, thinkers, or subjects that interest and inspire you. You may even ask someone about their academic and professional interests. This adds spice to your work and demonstrates your capacity to develop research topics.

Conclusion: How to End Statement of Purpose?

The ending should be memorable. So how to end statement of purpose on a strong note? Well, wrapping your personal statement up with the main points and stressing how much you want to be part of the program or job would be a good start.

A strong ending should make the reader feel sure you know what you're doing and enthusiastic about what you can do. To round it all off, think about what you want to accomplish in the future and how this program or position can help you get there. Additionally, you can express your gratitude for being allowed to apply and reiterate your enthusiasm for the program or position.

Polishing Up: Review and Proofread Your Statement of Purpose

Don't neglect revision! Read your work out loud. Although your statement of purpose is written for an audience of scholars and can contain technical language, it should still sound nice. Reading your essay out loud is an effective way to guarantee that it flows smoothly and has no clumsy phrases, overly long sentences, or other difficulties.

Ask a professor to scrutinize your statement. People in your field of study will understand what makes a powerful statement of purpose.

After you've written and revised the statement of purpose and a few professors approve, they're ready for the final polish. You'll read your essay carefully and see if there's a typo or any other error.

Want to Join Fellow Grad Students Soon?

Share your academic interests with our PRO writers, and they will craft you a compelling SOP in your own words!

Statement of Purpose Example

Here is a free statement of purpose example you may use to master how to write a statement of purpose and its formatting. Avoid rewriting someone else's work. As we have said before, be unique and genuine.

SOP for Masters of Arts in Teaching Middle Grades Language Arts

If you enjoyed the given example, you can easily buy essay papers online on our platform!

Statement of Purpose Example:

Need more academic help.

Doubting the quality of your business statement of purpose? Or do you want to make it shine compared to other applicants? You should take a look at our writing service! Our team of professional writers can provide you with a strong sample statement of purpose customized to your specifications.

Our service is designed to help you put your best foot forward and get accepted into the program of your choice. So if you want to give your masters statement of purpose that extra oomph, say " write my personal statement for me " and let our DISSERTATION WRITERS FOR HIRE lend a hand and help you get there.

And if you don't know how to cite APA in essay or you need help writing a political science essay , you can rely on us for that too!

Want to Pursue Graduate Study Soon?

Get closer to your dream graduate degree by crafting an uncontested purpose statement. For that, rely on our expert writers!

FAQs on Writing a Statement of Purpose

A lot of candidates are curious about the process, from what to put in their statements to how to arrange their writing. Luckily, there are answers to these common queries that can help point you in the right direction.

How Long Should a Statement of Purpose Be?

What are the 5 tips for writing a good statement of purpose, what not to write in a statement of purpose, related articles.

How to Write a Statement of Purpose for Graduate School

Congrats! You’ve chosen a graduate program , read up on tips for applying to grad school , and even wrote a focused grad school resumé . But if you’re like many students, you’ve left the most daunting part of the application process for last—writing a statement of purpose. The good news is, the task doesn’t have to feel so overwhelming, as long as you break the process down into simple, actionable steps. Below, learn how to write a strong, unique statement of purpose that will impress admissions committees and increase your chances of getting into your dream school.

What is a statement of purpose?

A statement of purpose (SOP), sometimes referred to as a personal statement, is a critical piece of a graduate school application that tells admissions committees who you are, what your academic and professional interests are, and how you’ll add value to the graduate program you’re applying to.

Jared Pierce, associate director of enrollment services at Northeastern University, says a strong statement of purpose can be the deciding factor in a graduate student’s admission.  

“Your statement of purpose is where you tell your story about who you are and why you deserve to be a part of the [university’s] community. It gives the admissions committee the chance to get to know you and understand how you’ll add value to the classroom,” he says.

How long should a statement of purpose be?

“A statement of purpose should be between 500 and 1,000 words,” Pierce says, noting that it should typically not exceed a single page. He advises that students use a traditional font at a readable size (11- or 12-pt) and leave enough whitespace in the margins to make the statement easy-to-read. Make sure to double-space the statement if the university has requested it, he adds. 

Interested in learning more about Northeastern’s graduate programs?

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How to Write a Statement of Purpose: A Step-by-Step Guide

Now that you understand how to format a statement of purpose, you can begin drafting your own. Getting started can feel daunting, but Pierce suggests making the process more manageable by breaking down the writing process into four easy steps.

1. Brainstorm your ideas.

First, he says, try to reframe the task at hand and get excited for the opportunity to write your statement of purpose. He explains:

“Throughout the application process, you’re afforded few opportunities to address the committee directly. Here is your chance to truly speak directly to them. Each student arrives at this process with a unique story, including prior jobs, volunteer experience, or undergraduate studies. Think about what makes you you and start outlining.”

When writing your statement of purpose, he suggests asking yourself these key questions:

• Why do I want this degree?
• What are my expectations for this degree?
• What courses or program features excite me the most?
• Where do I want this degree to take me, professionally and personally?
• How will my unique professional and personal experiences add value to the program?

Jot these responses down to get your initial thoughts on paper. This will act as your starting point that you’ll use to create an outline and your first draft.

2. Develop an outline.

Next, you’ll want to take the ideas that you’ve identified during the brainstorming process and plug them into an outline that will guide your writing. 

An effective outline for your statement of purpose might look something like this:

• An attention-grabbing hook
• A brief introduction of yourself and your background as it relates to your motivation behind applying to graduate school 
• Your professional goals as they relate to the program you’re applying to
• Why you’re interested in the specific school and what you can bring to the table
• A brief summary of the information presented in the body that emphasizes your qualifications and compatibility with the school

An outline like the one above will give you a roadmap to follow so that your statement of purpose is well-organized and concise. 

3. Write the first draft.

Your statement of purpose should communicate who you are and why you are interested in a particular program, but it also needs to be positioned in a way that differentiates you from other applicants. 

Admissions professionals already have your transcripts, resumé, and test scores; the statement of purpose is your chance to tell your story in your own words.

When you begin drafting content, make sure to:

• Provide insight into what drives you , whether that’s professional advancement, personal growth, or both.
• Demonstrate your interest in the school by addressing the unique features of the program that interest you most. For Northeastern, he says, maybe it’s experiential learning; you’re excited to tackle real-world projects in your desired industry. Or perhaps it’s learning from faculty who are experts in your field of study.
• Be yourself. It helps to keep your audience in mind while writing, but don’t forget to let your personality shine through. It’s important to be authentic when writing your statement to show the admissions committee who you are and why your unique perspective will add value to the program.

4. Edit and refine your work.

Before you submit your statement of purpose:

• Make sure you’ve followed all directions thoroughly , including requirements about margins, spacing, and font size.
• Proofread carefully for grammar, spelling, and punctuation.
• Remember that a statement of purpose should be between 500 and 1,000 words. If you’ve written far more than this, read through your statement again and edit for clarity and conciseness. Less is often more; articulate your main points strongly and get rid of any “clutter.”
• Walk away and come back later with a fresh set of eyes. Sometimes your best ideas come when you’re not sitting and staring at your computer.
• Ask someone you trust to read your statement before you submit it.

Making a Lasting Impression

Your statement of purpose can leave a lasting impression if done well, Pierce says. It provides you with the opportunity to highlight your unique background and skills so that admissions professionals understand why you’re the ideal candidate for the program that you’re applying to. If nothing else, stay focused on what you uniquely bring to the classroom, the program, and the campus community. If you do that, you’ll excel.

To learn more tricks and tips for submitting an impressive graduate school application, explore our related Grad School Success articles .

Editor’s note: This article was originally published in March 2017. It has since been updated for thoroughness and accuracy.

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