advertising assignment grade 9

How to Write an Advertisement: A Complete Guide for Students and Teachers

As with persuasive texts in general, advertisements can take many forms – from billboards and radio jingles to movie trailers and pop-ups on your computer.

In this guide, we’ll work towards writing a standard magazine-format advertisement known as the print ad. Print ads are text-heavy enough to provide something meaty for our students to get their teeth into. Though advertisers are increasingly overlooking print ads in favor of more trackable and often cheaper digital forms of advertising, the same strategies and techniques can apply to both.

Likewise, strategies such as emotive language and other persuasive devices are essential when writing ads. Much of the writing advice that follows applies to the other persuasive texts , which can also be found on our site. Be sure to check it out, also.

Let’s explore the structure and persuasive elements that make an advertisement successful. These elements combine to make us think and act favourably about a service or product. So let’s get into it and learn how to write an advertisement.

A COMPLETE UNIT ON ADVERTISING FOR TEACHERS & STUDENTS

Teach your students essential  MEDIA LITERACY SKILLS  with this  COMPLETE UNIT  on  ADVERTISING.  It’s packed with  ENGAGING, INFORMATIVE & FUN  activities to teach students the persuasive techniques to  READ ADVERTS  and the skills to  WRITE ADVERTS.

This  COMPLETE UNIT OF WORK  will take your students from zero to hero over  FIVE STRATEGIC LESSONS  covered.

PERSUASIVE TECHNIQUES TUTORIAL VIDEO (2:20)

STRUCTURE AND FEATURES OF ADVERTISEMENTS (PERSUASIVE ELEMENTS)

For students to create their own advertisements and successfully employ the various persuasive techniques, they’ll first need to develop a clear understanding of an advertisement’s underlying structure. We’ll explore the primary structural elements and features of advertisements, though the order of how these appear varies from advert to advert. Here, we’ll take a look at the following persuasive text elements.

• Call to Action

THE BRAND NAME AS A PERSUASIVE ELEMENT

The brand name of the product or service frequently comes at the top of the advertisement – though not always. One of the first tasks for students when writing their own advertisement is to decide on a name for their product or service.

Please encourage students to select a name that reflects the product, service, or values they wish to present to their audience.

Brand names have evolved from being wordy and aspirational to very short and snappy since the inception of the internet, so they can be found easily on a search engine.

BRAND NAME CONSIDERATIONS

• What are the names of similar already existing products or services?
• Does the name look and sound good?
• Is the name short, punchy, and memorable?
• Does it evoke a feeling or an idea?
• Is it distinctive and original?

THE AUDIENCE AS A PERSUASIVE ELEMENT

An advertisement’s target audience may not always be immediately apparent and often needs to be inferred through language and imagery choices made by the writer.

However, who the target audience does need to be decided before writing as it will inform subsequent choices on the use of language (e.g. pronouns, tone, etc.) and imagery.

There are several ways to help students determine their target audience. A good starting place is for them to consider creating a target persona, a fictional character who represents the type of person their product or service is aimed at.

• Education level
• Marital status
• Likes/Dislikes
• Who they trust
• What they read/watch

An effective print advertisement presents a product or service in an appealing manner. It quickly conveys essential information about that product or service. It will include a clear and specific offer and also provide the information required for the reader to act on that offer.

Once we have the brand name sorted and the audience defined, it’s time to look at the critical structural elements to consider when writing an ad. It’s important to note that not every element will be used in every ad, but the following model serves well for writing most print advertisements.

THE HEADLINE AS A PERSUASIVE ELEMENT

The ad headline should provide a short, snappy preview of what the reader will find in the copy. A good headline grabs the potential customer’s attention and makes them want to read the rest of the ad. There are several tried and tested means of writing a good headline. Here are 3 of the most effective:

The Problem/Solution Headline – This headline details a problem a potential customer may be facing and offers the solution in the form of the product or service. For example: Tired? Sluggish? Overweight? Excero Bike Gets You Where You Need to Go, Fast!

The Testimonial Headline – This headline uses a quote from a customer’s positive review to help sell the product or service. The testimonial allows the potential customer to see some ‘proof’ upfront before buying. “With the Excero Bike, I lost 15lbs in 15 days. I’m now thinner, fitter, and much, much happier!”

The Question Headline – This headline asks a question that the target customer will be seeking an answer to, for example, “Are you paying too much for your x?” Are You Paying Too Much for Your Gym Membership?

THE LOGO AS A PERSUASIVE ELEMENT

Logos are visual representations of a brand and are used to help promote a range of products and services under a single umbrella and also to allow for quick identification by the reader. They are more of a design element than a writing one.

THE SLOGAN AS A PERSUASIVE ELEMENT

A slogan is a phrase or a short sentence used to represent or sell a particular brand. Usually, they’re designed to be short and snappy to help make them more memorable for readers. Slogans often use alliteration, rhyme, puns, or other figurative language techniques to make their message more memorable.

THE OFFER AS A PERSUASIVE ELEMENT

A good print ad makes readers an offer. This is usually in the form of a benefit the potential customer will gain or a motivating reason for finding out more about the product or service.

The Offer acts as a ‘hook’ that maintains the reader’s focus and draws them into the body of the ad. It can take the form of a time-limited discount or a 2-for-1 offer, etc. This Week Only – 25% Off!

Offers can also form part of the Call to Action at the end of the ad – more details on this soon.

THE BODY COPY AS A PERSUASIVE ELEMENT

Good body text (or body copy) in an ad is well-organized and quickly gets to the point. Readers want to get the necessary information with minimum effort. For the writer, this requires skill, patience, and much editing. There are several different types of body copy that students need to consider when writing their ads. Let’s take a look at 5 of these:

Factual – Factual copy gives the reader just enough factual information about the product or service to persuade them that it’s worth buying.

Humor – Using humor is a tried-and-tested means of making an ad memorable. To use it successfully, students will need to have an excellent understanding of their target audience.

Narrative – This copy tells a story as a way to draw the customer in. Many people are resistant to direct selling. Narrative copy uses the power of storytelling to build a connection with the customer to ‘soft sell’ to them.

Testimonial – While testimonial content usually comes from a customer, it can also come from experts, celebrities, or any kind of spokesperson. The testimonial is based on what the customer or spokesperson liked about the product or service. Testimonials are often woven into the humanity of the ad. This copy appeals to emotions. Rather than boasting directly of the benefits of the product or service, this type of ad evokes the senses and appeals to emotions.

The body copy might include details of available products or services, special offers, or specific information the advertiser wants potential customers to know. Subheadings and bullet points can help organize the text and make information easier to find. Texts should be short and easy to read. Walls of text can be off-putting; if the language is too complex, it may turn off potential customers.

THE CALL TO ACTION AS A PERSUASIVE ELEMENT

The Call to Action or CTA frequently comes at the end of the advertisement. It’s usually made up of a few sentences that invite the reader to take a specific action. This action might take the form of buying the product, sharing contact information, or, in the case of an online ad, clicking on a link to find out more about the product or service.

Call to action Contexts:

• An electronics company encouraging readers to buy their new computer
• A helpline requesting readers to call a number
• A political party urging readers to vote for them in an upcoming election
• A travel agent appealing to readers to book
• A travel agent appealing to readers to book their next holiday through them

There are many ways to write a CTA but some effective strategies that are commonly used include:

• Start with strong action words urging the reader to take action, e.g. Join, Discover, Order, Subscribe, Buy , etc.
• Let the reader know precisely what you want them to do.
• Ensure the necessary contact details are included, e.g. address, email, website address, phone numbers, etc.
• Motivate the reader to take action through the use of promotional offers, e.g. Get 50% off or Book your free consultation today!
• Provide a reason to take action by communicating the benefits, e.g. Losing weight, Saving money, Performing better, etc.
• Use numbers to appeal to the reader, e.g. Save 20% on your next video, Now with 33% extra free! etc.
• Make your audience an offer they can’t refuse, e.g. Book Your School Marketing and Promotion Analysis today – No Strings Attached.
• Create a sense of urgency by limiting a special offer in some way, e.g. 25% off for the first 100 customers, Free T-shirt if booked today, Buy 2 get 1 free this month only , etc.

PERSUASIVE DEVICES

The use of persuasive devices is an essential aspect of writing an advertisement. Our students must clearly understand the following strategies to confidently produce an advertisement that works.

ALLITERATION IN ADVERTISING

This is a literary device that involves the repetition of the initial letter or sound of consecutive words or words near each other. It’s more commonly associated with poetry than nonfiction text types; however, it is also a popular technique used in advertising. Alliteration can help make brand names more memorable. Examples abound, e.g. PayPal, Coca-Cola, Range Rover, and Krispy Kreme, to name but a few.

It’s not just in company names that you’ll find alliteration at work, though. We can also see alliteration alive in slogans such as:

The best four by four by far – Land Rover

Made to make your mouth water – Opal Fruits

Greyhound going great – Greyhound

Don’t dream it. Drive It. – Jaguar

EMOTIVE LANGUAGE

Using emotive language involves deliberately choosing words to provoke an emotional response in the reader. Different ways exist to express the same idea.

We can choose to put a positive, neutral, or negative spin on the same event through the words we select. For example:

Positive: She triumphed gloriously against stiff competition in the spelling bee.

Neutral: She won the spelling bee.

Negative: She received first prize in the poorly attended minor-league spelling bee.

Asking questions can help to engage the reader and persuade them to come to the desired conclusion by themselves. This is the ad equivalent of the ‘show, don’t tell’ mantra employed by fiction writers.

As with all the techniques and strategies, this technique must be used with care. It can have the opposite of the desired effect, such as building resistance in the reader, if used carelessly. Students should avoid making hyperbolic suggestions with their rhetorical questions. For example, the question “Want to lose 50lbs in 2 weeks?” implies a highly exaggerated claim that most intelligent readers will not believe. In this instance, the rhetorical question detracts from the ad’s effectiveness rather than enhances it.

The most important thing for students to remember when using this technique is that they should only ask rhetorical questions in their ads when they can predict with a reasonable degree of certainty what the answer will be in the reader’s mind. Nine times out of ten, that answer should be a simple yes. Questions should be straightforward, as should the answers they generate.

Advertisers know that we usually need to see or hear things several times before we’ll remember them. Also, the reader is more likely to believe something true the more frequently they hear it. For these reasons, advertisements rely heavily on repetition to drive their message home.

In advertising, the repetition of certain keywords or phrases is used to emphasize a specific idea or emotion. When used well, it can increase the overall effectiveness of an ad. However, students should be careful not to bore the reader. Repetition should always be used strategically.

Repetition doesn’t just involve the repeating of words. It can also include repeating colors and images.

Here are some examples of repetition at work.

ADVERTISING WRITING TIPS FOR STUDENTS

• Carefully Consider the recount TYPE and AUDIENCE before writing.
• Keep the title simple, e.g. My First Day at High School
• Organize the text using paragraphs, e.g. a new paragraph for each section. Use the first orientation paragraph to set the scene by introducing characters, setting, and context.
• Write the recount in chronological order – the order in which things happened and keep it in the past tense – relating events that have already happened.
• Choose the correct perspective from which to write the recount, e.g. personal recounts will be told from a first-person perspective (e.g. I, me, etc.). Factual recounts are most often told from the third-person perspective (e.g. she, he, they, etc.).
• Use time connectives to help organize the text and link the different sections of the recount together.
• Avoid repetitive use of language like then x, then y, and then z.”
• Aim to draw the reader into the action by using descriptive and figurative language
• Focus on the most critical/exciting parts.
• Use plenty of detail but ensure it is relevant to the purpose of the recount.

PERSUASIVE VOCABULARY

Vocabulary can elicit an emotional response beyond the literal meaning of the words used. When students understand this, they understand a powerful tool of persuasion.

PERSUASIVE ADVERTISING STRATEGIES

The Pain Solution: Persuades by highlighting a problem and suggesting a solution.

The Bandwagon: Persuades to do, think, or buy something because it is popular or because “everyone” is doing it.

The Testimonial: Persuades by using a previous customer or famous person to endorse a product or idea.

The Logical Appeal: Persuades by using reason, usually in the form of a claim backed by supporting evidence.

The Emotional Appeal: Persuades using words that appeal to emotions instead of logic or reason.

The Youth Appeal: Persuades by suggesting you’ll feel younger and more energetic using this product or service.

The Romantic Appeal: Persuades the reader by invoking the powerful and inspiring feelings of love.

The Empathy Appeal: Persuades the reader by encouraging them to identify with the plight of another.

The Testimonial: Persuades the reader by using a previous customer or famous person to endorse a product or idea

THE ROLE OF IMAGES IN AN ADVERTISEMENT

It’s a competitive world out there! Advertisements must catch and hold attention in an overwhelmingly noisy world, and images are a powerful means of doing this. Photos, pictures, diagrams, logos, color schemes – the visual look of an ad is as important as the text and, in some cases, more important!

Interesting images capture interest. They can intrigue the reader and encourage them to read the text they accompany.

Images also help the reader visualize the product or service offered. Advertising space can be expensive, and, as the old adage has it, a picture tells a thousand words. Images help advertisers make the most of their advertising real estate.

Students should carefully choose (or create) images to accompany their text. They should ensure that images are relevant and appropriate for their selling audience. They should look natural and genuine rather than posed.

Students can create their own images using their cell phones or graphic designer apps such as Canva .

This is our complete guide on writing an advertisement for students, and be sure to browse all our persuasive articles whilst you are here. Finally, we also have a complete unit of work on advertising for students and teachers that can be found here.

PERSUASIVE DEVICES TUTORIAL VIDEO

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Study Material

Advertisement writing: Format, Samples, Examples & Practice Questions in PDF

While reading a newspaper or while scrolling through social media sites, you might have come across a product or a service promotion. The message is clear and loud, to get the audience to know about the product/service that the individual or a company is offering and the viewer to use the offered services. 

To create awareness amongst consumers via manufacturers via various mediums is what advertisements intend to do. This writing piece will explain in detail what advertisements are, the types of advertisements, and advertisement examples for students in English. 

What is Advertisement Writing?

Advertisements, generally labelled as ads, are communication forms that intend to address the targeted consumer base by manufacturers to take the required action such as buying their products, accepting their services, supporting a cause, and many more. 

Advertisement writing is considered a process of captivating and convincing content to market the product/ service and convince the audience to take the required action. 

Students can download this PDF for several invitations and replies to class 12 writing samples and practice questions.

<cta2> Download <cta2>

Table of Contents

Format for advertisement writing .

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Types of Advertisements

The advertisements can be categorized into two types:

• Classified Advertisements 
• Display/ Commercial Advertisements

1. Classified Advertisements

When the advertisement content like job vacancies, or people seeking goods are conveyed with brevity,  these kinds of ads are known as classified ads. There are reasons why classified ads are severely popular among the masses.

• These types of advertisements require only a little space thus making them cost-effective.
• Brevity is unique to classified ads. The message they convey is lucid and succinct, but effective.
• It commonly features in columns of newspapers and magazines.
• They also serve the purpose of informing or seeking information about some person or belongings that may have gone missing.

Classified ads are further classified into further categories with ad writing examples. The next section will cover a comprehensive list of the categories.

Situation Vacant/Wanted

As the name suggests, the advertisement is intended to announce job openings in an organisation or an institution. It can also announce the availability of a person for a job profile/location. Here is a classified advertisement in a newspaper example:

Your school, Akash Public School, Agra needs a canteen manager. On behalf of the Principal, write an advertisement in about 50 words to be published in the classified columns of a local daily. Mention the educational and professional qualifications, other qualities required for the post, who to apply to, and the last date for the receipt of applications.

Sale/Purchase (Property)

As the name suggests, the purpose is to let potential customers regarding selling or purchasing a property via a newspaper or a magazine. The example below will give you a clear explanation regarding the same.

You want to sell your house at 20, Kisan Nagar, Cochin. Draft an advertisement in not more than 50 words, giving the necessary details, to be published in the classified columns of ‘The New Indian Express’, You are Ayyappa.

Sale/Purchase (Vehicle)

As the name suggests, the purpose is to let potential customers regarding selling or purchasing a vehicle via a newspaper or a magazine. The example below will give you a clear explanation regarding the same.

You are Kiran/Karan Kumar and want to sell your motorbike which you have been using for five years since you decided to buy a car. Write an advertisement, in not more than 50 words, to be published under the classified columns of a national daily. Furnish all the necessary details.

Sale/Purchase (Household Goods)

As the name suggests, the purpose is to let potential customers regarding selling or purchasing any household goods via a newspaper or a magazine. The example below will give you a clear explanation regarding the same.

You want to sell your old laptop as you have purchased a new one. Draft an advertisement in not more than 50 words to be published in ‘The Times of India’ under classified columns giving its details and the expected price. You are Shovik of Nagpur.

These kinds of ads are published to inform a potential customer about rental properties or to seek a property for the customer. See the example below to understand it clearly.

You are Shweta/ Shashwat from Imphal and want to let out a house. Prepare an advertisement for publishing in a newspaper, giving the location of the building, nature of accommodation, etc. in not more than 50 words.

Missing (Pet/ Person)

The kind of advertisements posted to find the missing person or pet instead of monetary reward. See the advertisement example below to get a clear idea.

You have lost your pet dog. Write a classified advertisement for the lost column of a local daily. You are Raksha/ Ramesh.

Lost and Found 

If something valuable is lost or found, this kind of advertisement is posted to find/return the valuable item. The example below will explain it better.

You have lost an expensive watch on your way to the market. Write an advertisement for the ‘Lost and Found’ column of a local newspaper, giving all the relevant details. Offer a reward also. Write the advertisement in about 50 words. You are Gopal/Gopa, 4 Manav Road, Kanpur.

Travel and Tours

For the announcement of tourist services for the interested clients/groups. Check out the example below for travel and tour classified advertisements. Check out the example below:

You own ‘Midtown Magic,’ a travel agency. Write an advertisement about a special package for a tour to Shimla that your company is offering. It is to be published in a national daily in about 50 words.

Matrimonial Alliance

To seek matrimonial matches to provide information regarding the potential ones, these matrimonial alliance advertisement type is widely used especially in newspapers. See the example below:

You are Ashok Kumar, a divorcee aged 35 years, residing in Canada as an NRI looking to return to India. Draft a suitable advertisement for a match for you in ‘The Tribune’ under the classified column.

This is classified as either announcing the demise of a loved one, industry doyen, company patron, or office holder. It is also inserted to commemorate the death anniversary of a deceased person. An example is mentioned below:

A brief illness resulted in your mother’s death. Draft an advertisement expressing your grief, and informing people of the last prayers.

This type of classified ad is intended to make a public appeal for a cause of donation or identification of a body, etc. Check out the example below:

The Mumbai Police has recovered the body of a young girl from an office building near Kandivali East. Having no proof of the victim's identity, the police want to advertise in the local newspaper asking for identification. Draft the advertisement in not more than 50 words.

Educational

This type of classified ad mentions the variety of courses offered at an institute that imparts educational/vocational training. It also mentions the course duration and fee structure of the courses being offered. Check the example below to get a clear idea regarding the same:

You run Aakash Institute, Kotdwar which offers courses in vocational studies. Draft a suitable advertisement for publication in a national daily within 50 words.

2. Display/Commercial Advertisements

Commercial or Display ads, as they are commonly known, could be an announcement of an event, an inauguration ceremony, a promotion, or a simple discount declaration of the product/service it is advertising. 

• This type of ad may be published in a newspaper or magazine, or released simultaneously over several mediums such as TV, radio, Internet, etc. as part of a synchronized media campaign.
• They are also visually more attractive and employ creative design/language elements to entice their target audience.
• Characterized by catchy slogans and wordplay, these ads are a fancier version of classified ads.

It is important to understand that the purpose of commercial ads as compared to other ads is to attract attention. The spending on these ads is a lot more than classified ads since they occupy more space. See the display advertisement writing examples below to understand.

You are the Director of Sunny Tutorials, an academy providing intensive as well as extensive postal coaching to students appearing for IIT-JEE, CBSE-PMT, etc. Write an advertisement for publication in a newspaper.

Some Tips to Follow in Advertisement Writing

Classified ads.

• Employ attention-grabbing words and catchy phrases.
• Use simple language.
• State facts as they are.
• Keep it formal and short (not more than 50 words).
• State the purpose of the ad clearly at the top. For example: Mention if the advertisement pertains to Wanted, situation Vacant, Missing, To Let, etc.

Display/Commercial Advertisements

• Name of the Institute/Brand/Organization/Company at the behest of which the ad has been inserted/broadcast/relayed.
• It must carry details regarding the product/event/service/educational course.
• The ad must announce ongoing offers/discounts/sales/early bird prizes on purchase/subscription if any.
• Since these ads have the advantage of more space, high-resolution illustrations/photos are used to maximise their impact.

Benefits of Advertisement Writing?

Advertisements are an essential way to promote and communicate with the targeted audience. Several benefits make advertisement writing an essential part of the academic curriculum.

• Advertisements can help in creating brand awareness. It can help brands gain more recognition and be unforgettable to the customer base. 
• It is a cost-efficient way for lead generation and sales comparison with conventional ways.
• It can help increase sales and revenue by lead generation, shortlisting potential customers, increasing product awareness to customers, and persuading them to buy products/services or support a cause.
• It can help in increasing existing brand value and make them a regular customer.
• It can help in increasing brand visibility and improve strategy as per the customer's reaction.

What is Advertisement writing & how to write an ad?

Advertising writing is a digital as well as written communication form intended to pursue a targeted audience in taking some action like buying a product, opting for a service, and many more. For advertisement writing, analyze the type and the targeted audience. Keep the content short and precise and include all the necessary points. Include an element that makes the reader take the required action.

What is the correct Format for writing an Ad?

The format for writing ads includes two main elements- The title and the Content Body. The title must be precise and catchy to draw attention from the targeted audience and the mandatory details must compose the content section in English advertisement writing.

How to download multiple examples of Advertisement Writing in PDF for classes 11 & 12?

There are many advertisement writing examples and practice questions provided in the Class 11 and 12 Advertisement Writing PDF.

Practice Questions

List of all the topics for writing advertisement examples and practice questions.

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Critical Media Literacy: Commercial Advertising

• Resources & Preparation
• Instructional Plan
• Related Resources

Studying the influence of mass media on our lives allows students to view advertising in a new light. This lesson provides students with the opportunity to look at mass media in a critical way. Students become aware of the tremendous amount of advertising that they are exposed to on a daily basis. By looking at advertising critically, students begin to understand how the media oppresses certain groups, convinces people to purchase certain products, and influences culture.

Featured Resources

PBS Media Literacy "Getting Started" activity ideas : Students become "cultural investigators" in the area of mass media by participating in the activities suggested at this helpful site.

From Theory to Practice

• Popular culture can help students deconstruct dominant narratives and contend with oppressive practices in hopes of achieving a more egalitarian and inclusive society.
• The raising of critical consciousness in people who have been oppressed is the first step in helping them to obtain critical literacy.
• Television literacy affirms the need to teach children how to read and interpret television messages, including advertising.
• The time has arrived to broaden the canons of traditional education and the curriculum to include the expanding technologies of television, film, video, and computers.

Common Core Standards

This resource has been aligned to the Common Core State Standards for states in which they have been adopted. If a state does not appear in the drop-down, CCSS alignments are forthcoming.

State Standards

This lesson has been aligned to standards in the following states. If a state does not appear in the drop-down, standard alignments are not currently available for that state.

NCTE/IRA National Standards for the English Language Arts

• 1. Students read a wide range of print and nonprint texts to build an understanding of texts, of themselves, and of the cultures of the United States and the world; to acquire new information; to respond to the needs and demands of society and the workplace; and for personal fulfillment. Among these texts are fiction and nonfiction, classic and contemporary works.
• 2. Students read a wide range of literature from many periods in many genres to build an understanding of the many dimensions (e.g., philosophical, ethical, aesthetic) of human experience.
• 3. Students apply a wide range of strategies to comprehend, interpret, evaluate, and appreciate texts. They draw on their prior experience, their interactions with other readers and writers, their knowledge of word meaning and of other texts, their word identification strategies, and their understanding of textual features (e.g., sound-letter correspondence, sentence structure, context, graphics).
• 4. Students adjust their use of spoken, written, and visual language (e.g., conventions, style, vocabulary) to communicate effectively with a variety of audiences and for different purposes.
• 5. Students employ a wide range of strategies as they write and use different writing process elements appropriately to communicate with different audiences for a variety of purposes.
• 6. Students apply knowledge of language structure, language conventions (e.g., spelling and punctuation), media techniques, figurative language, and genre to create, critique, and discuss print and nonprint texts.
• 7. Students conduct research on issues and interests by generating ideas and questions, and by posing problems. They gather, evaluate, and synthesize data from a variety of sources (e.g., print and nonprint texts, artifacts, people) to communicate their discoveries in ways that suit their purpose and audience.
• 8. Students use a variety of technological and information resources (e.g., libraries, databases, computer networks, video) to gather and synthesize information and to create and communicate knowledge.
• 11. Students participate as knowledgeable, reflective, creative, and critical members of a variety of literacy communities.
• 12. Students use spoken, written, and visual language to accomplish their own purposes (e.g., for learning, enjoyment, persuasion, and the exchange of information).

Materials and Technology

• 12-15 copies of different magazines (e.g., Teen People , The Source , Sports Illustrated )
• Chart paper

Advertisement Dissection and Analysis sheet

Preparation

Student objectives.

Students will

• Investigate the influence of advertising on their daily lives
• Engage in critical inquiry of mass media
• Identify hidden media messages
• Interpret messages presented through advertising
• Discuss the effect of advertising on culture

Use other activities from the PBS Media Literacy "Getting Started" activity ideas list to further investigate commercial advertising.

Student Assessment / Reflections

• Teacher observation of dialogue between students
• Written response synthesizing classroom discussions
• Calendar Activities
• Lesson Plans

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Wyoming Standards for English Language Arts

Learning Domain: Language

Standard: Apply knowledge of language to understand how language functions in different contexts, to make effective choices for meaning or style, and to comprehend more fully when reading or listening.

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North dakota english language arts & literacy content standards.

Learning Domain: Reading Standards for Informational/Nonfiction Text

Standard: Delineate and evaluate a text’s argumentative reasoning and persuasive techniques, including emotional appeals and establishing credibility.

Common Core State Standards English Language Arts

Cluster: Knowledge of Language.

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• Advertisement
• Persuasive Language Techniques
• Persuasive Techniques for Advertisement
• Reading Activity
• Reading Skills
• Writing Activity
• Writing Skills
• language of advertisement
• Creative Writing
• adverts and slogans
• persuasive language of adverts
• persuasive techniques for ads
• English Language
• English as a Foreign Language
• production of slogans for ads
• critical literacy
• reading awareness
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Advertising All Around Us - Lesson Lesson Plan

Level: Grades 5 and 6

Overview This teaching unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives. The unit will focus on three key media literacy concepts: construction of reality, representation, and audience.

Learning Objectives

To enable students to:

• analyze the format and structure of advertisements
• differentiate between information and selling
• recognize the codes and conventions of different categories of advertisements
• distinguish between fantasy and reality
• become aware of their own reactions as consumers
• learn about target audiences

This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.

Document Lesson_Advertising_All_Around_Us.pdf

Mastering Advertising: Graphic Design Assignment Bundle

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Description

Unlock the full potential of your students with this "Comprehensive Advertising Assignments Bundle" designed for high school classes. This bundle includes a variety of assignments that cover the entire spectrum of advertising—from analyzing real-world ad campaigns to exploring the ethical dimensions of marketing. Each assignment is crafted to enhance students' critical thinking, creativity, and understanding of advertising principles.

What’s Included:

• Advertising Case Study Analysis: Students dissect existing campaigns to understand design choices and strategic messaging.
• Understanding Advertising Psychology: Delve into the psychological tactics marketers use to influence consumer behavior.
• Principles of Effective Ad Design: Learn and apply the key design principles that make advertisements successful.
• The Evolution of Advertising Media: Explore how advertising has evolved with technology and societal changes.
• Legal and Ethical Considerations in Advertising: Discuss the boundaries of what is legally and morally acceptable in advertising. ⚖️
• Detailed Instructions: Each assignment comes with clear and concise instructions to guide students through their tasks.
• Flexible Integration: Suitable for classes in marketing, business studies, graphic design, and media studies.
• Critical Thinking: Encourages analytical thinking and discussion, preparing students for real-world challenges in advertising.
• Comprehensive Coverage: Covers a wide range of topics, ensuring a thorough understanding of the advertising industry.

Skills Developed:

• Analytical Skills: Students evaluate and critique real advertising efforts, enhancing their analytical prowess.
• Creative Thinking: They explore creative aspects of advertising, from design to psychological strategies.
• Ethical Reasoning: Discuss and debate the moral implications of advertising practices, fostering ethical awareness.
• Research Skills: Each assignment encourages detailed research, promoting strong investigative skills.

Perfect for educators looking to provide a comprehensive education in advertising, this bundle equips students with the knowledge and skills they need to analyze, create, and critique advertising in a variety of forms.

Bring this bundle to your classroom and watch your students become thoughtful and skilled advertising analysts and creators!

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Mapel Bahasa Inggris untuk SMP/MTs dengan Mam CH

Sunday, March 10, 2019

English for grade 9 : advertisement.

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Home » GRADE 9 WORKSHEETS, TESTS, ASSIGNMENTS, INVESTIGATIONS AND PROJECTS

GRADE 9 WORKSHEETS, TESTS, ASSIGNMENTS, INVESTIGATIONS AND PROJECTS

Download and print Grade 9 worksheets, assignments, investigations, tests and projects for all subjects.

These Cross-curricular resources will help your learners begin to make deeper connections between concepts, connect famous people to history and literature, and understand real-world applications for maths and all other grade 9  subjects.

ARTS AND CULTURE

ECONOMICS AND MANAGEMENT SCIENCES (EMS)

LIFE ORIENTATION (LO)

MATHEMATICS

NATURAL SCIENCES

SOCIAL SCIENCES