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15 Ways to Develop Better YouTube Presentation Skills

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In this article I’ll show you how to can improve your YouTube presentation skills.

In fact, I’m sharing 15 tips that have helped over 580 of my real-world clients and thousands of my online students. Enabling them to speak with confidence and clarity when previously they thought, “ I can’t speak on camera “.

Almost all these tips will cost you nothing. But when you apply them, they will bring you actual results.

So, let’s get started.

The most common reason for people not making videos is that they are nervous about turning the camera on themselves. It’s a frequent problem. And it’s easy to convince yourself that you can’t speak on camera.

That’s why I have 15 strategies to calm your anxiety in front of the lens to improve your YouTube presentation skills. At the end of the article, I also have a video that features many of the video presentation tips I will be talking about.

In a Hurry? Click on any of the items in the following list to go directly to that tip.

• Be prepared and know your subject .
• Use a teleprompter .
• Keep things as normal and familiar as possible.
• Slow down. Don’t rush to try to get to the end quickly.
• Avoid strenuous exercise immediately before filming.
• Do one or two stretches and warm-up exercises to loosen up your shoulder and neck muscles.
• Don’t worry about being judged. Ignore haters and embrace your fans.
• Imagine that you are speaking to a friend who is behind the camera.
• Use the chocolate bar method of filming. Record one chunk at a time and you’ll soon finish it all .
• Practice and familiarize yourself with the script before recording.
• Don’t try to be a TV presenter, just be yourself.
• Make changes to the script to make it your own.
• Comfortable clothing will help make you feel less awkward.
• Get a friend to join you in front of the camera.
• Accept that you don’t need to be perfect.  

Table of Contents

1. Be prepared and know your subject

The first and the most important tip of all is to know your stuff.

If it is your area of expertise, you may not need to do as much preparation. But if the topic is less familiar to you, make sure you brush up on the subject so that you can speak confidently and not worry that you can’t speak on camera.

Whether you are an expert in the field or a relative novice, always prepare a bullet list of what you want to say.

It does not always have to be a written list; it could just be a mental note to yourself. But I prefer to work with a physical list placed close to the camera lens.

The bullet list is a kind of security blanket, allowing you to calm your presentation nerves. You will know that you will cover all the necessary points and in the correct order.

The list assures you that the structure of the video is as you intended rather than in the order you remembered the points.

Knowing that you are on top of your subject matter and properly prepared will give you confidence in front of the camera.

If instead, you are unprepared and you know you are going to have to fill your video with fluff and repetition, subconsciously that will make you feel uncomfortable and nervous.

So, prepare, know your stuff, and give your viewer value with the quality of your content. Adopting that approach will help calm your nerves in front of the camera. This really will help you with your YouTube presentation skills

2. Use a teleprompter

A written script is a step up from a bullet list. It is a huge help if you find it difficult to speak unprompted or if you need to use precise technical words or phrases.

It can be stressful trying to remember your lines, but a teleprompter makes the process a lot easier.

You could go down the route of getting a professional teleprompter with a beam splitter, but it really isn’t necessary.

Provided you have at least 6.5ft (2m) between you and the camera, you can use a teleprompter app on an iPad.

Place the iPad next to or above the camera lens and at 6ft or more. At that distance, no one will notice you’re not looking directly into the lens.

Download a teleprompter app that is either voice-activated or has a remote control. This will ensure you will be less stressed.

With this kind of teleprompter, you won’t have to worry about keeping up or running out of words.

If you feel you can’t speak on camera, getting a teleprompter will go a long way to change your mind.

3. Keep things as normal as possible

Making videos may be a whole new world to you. But if you can keep things as normal as possible, you’ll find it a whole lot less stressful.

In other words, rather than stepping into an alien world of video production, try and bring video into your world.

Shoot your video in your office or lounge.

If possible, avoid lots of fancy lights that can be distracting and off-putting.

Choose clothing and makeup that you would normally wear. It will help normalize the situation.

Little things can make you feel a lot more comfortable. So, take time to incorporate them into your preparation for the shoot if you want to up your YouTube presentation skills.

4. Slow down

One huge giveaway that you’re nervous is speaking quickly, or at least quicker than normal.

Behind the break-neck pace is the thought that the quicker you go, the sooner you’ll be finished.

The faster you got, the more likely you will stumble over your own words.

So don’t do it.

Keeping the pace relaxed will make it easier for you to get the script right. Plus, your audience will also find it easier to follow what you’re saying.

So, before you start, close your eyes, and take a couple of deep breaths. Now open your eyes and look up into the lens of the camera. You’ll be more relaxed and can start speaking calmly and at a measured pace.

5. Don’t overexert yourself before filming

If you’re still worried that you can’t speak on camera, my fourth tip is not to overexert yourself just before filming.

Your pulse rate, respiration, and perspiration will be elevated after strenuous exercise. None of which will help you relax.

You’ll be conscious of heavy breathing, being flushed and perspiring and you won’t be able to appear calm in front of the camera.

If you are in that state take a few minutes to relax, cool down, and get yourself looking good.

Only then should you roll the camera.

6. Do a few warm-up exercises

Strenuous exercise is out of the question, but you can do some light warm-up exercises.

A few stretches will help you relax.

Rotate your shoulders and neck to loosen up.

Then try some breathing exercises. Close your eyes and breathe in and out slowly, concentrating on the rise and fall. Don’t try rapid breathing, you’re not trying to hyperventilate.

7. Don’t worry about being judged

You may be getting anxious because you think your viewers will judge you. I would like to say that they won’t, but they will.

The way you look, sound and dress will be noticed. It’s going to happen whatever you do, and there’s nothing you can do about it. So, if you can’t do anything to prevent it, don’t even worry about it. Just try and get over it.

Most of your viewers are not going to be judgemental. They’re watching because they want to hear what you have to say, whether it’s to learn from you or be entertained by you.

So, if someone makes a negative comment, don’t get anxious.

You’re never going to please everyone.

Develop a thick skin and accept that some people will hate you. Then embrace the viewers who love you because they WILL want to hear from you.

You will never please everyone, so don’t try. If you do, try to please everyone you’ll become bland and boring. You’ll no longer be the remarkable voice that you are.

So, chill. Relax. Be yourself. Your fans will love you for it.

8. Imagine you’re speaking to a friend

I’ll admit it. When I first had to speak at a seminar it was a little bit daunting.

So, I can understand that the thought of speaking to a large video audience can be scary.

Instead of thinking that you’re talking to a huge video audience, imagine you’re speaking to an individual behind the camera.

Better still. Imagine the individual is a friend, and you’re explaining something.

That’s a much less stressful situation than imagining you are talking to a huge crowd. After all, you have conversations every day without getting stressed. So, you CAN do it in front of a camera.

The truth is that it’s easier than real-world conversations. If you make a mistake in front of the camera you can stop and start again.

9. Use the chocolate bar method of filming

The more complicated you make the video shoot the more worried you will become.

So keep it super simple.

For instance, don’t give yourself too much to remember, whether that be what you have to say or do.

This especially applies to your first few videos where you are just learning how to do the basics.

Your video is likely to be at least a minute or two long. That can seem like forever and intimidate you into not starting.

But what if your video was just 10sec long?

I bet you could manage to record something as short as 10sec.

Now, if you can do a 10sec video, you can do a minute, five-minute, or ten-minute video. Moreover, it wouldn’t be any more stressful than doing a short 10sec video.

I know. You’re thinking, how’s that possible ?

It’s quite simple and relies on the fact that viewers, unlike traditional video professionals, don’t care about jump cuts. That’s where you seem to shift position between lines.

So, break up your script into short 5 or 10sec sections, that’s about 12 – 25 words respectively. Then record your video one section at a time or one chunk at a time.

You’ll feel a lot less anxious knowing there are just one or two lines to record at a time. That removes the pressure of thinking you must get to the end of a long script and be word perfect.

Record your script as short paragraphs or even phrases.

I call it the Chocolate Bar method of filmmaking.

You bite off one chunk at a time and you’ll get it all finished in no time.

When you come to edit your footage just cut the sections together.

Sure, there will be small jumps in your position, but your audience won’t care. It’s your amazing content they want, not Hollywood production values.

Record in short chunks and relax. It’s just like eating chocolate.

10. Practice and familiarize yourself with the script

We worry if the future is uncertain but feel happy and relaxed if we know what’s coming next. It’s the same when you’re presenting your videos.

Because you’re unsure of what’s coming up that gets you anxious. The greater your anxiety the more likely you’ll make a mistake and convince yourself that you can’t present your YouTube video.

The obvious answer is to read your script in advance.

Don’t read it in your head, read it aloud. You’ll understand where you need to slow down, where to add emphasis and what you need to stress.

You’re not trying to learn your lines; you just need to know what to anticipate. Consequently, you will feel more relaxed and present the script, so it sounds more natural.

Having had a practice, you will feel much more confident when the camera starts to roll.

11. Just be yourself

You’re not a TV presenter, so don’t try and be a fake one.

Some of your audience may even know you and think it’s weird if you put on a completely different persona.

Pretending to be someone you are not takes acting skill. Unless you’re an actor make it as easy for yourself as possible.

Just be yourself.

You know how to do that, so you’ll find presenting is much easier and you’ll be less awkward in front of the camera.

12. Mark up the script and make it your own

Make the script your own, especially if someone else has written it for you.

This is a YouTube presentation skill that’s about reading someone else’s words making them your own.

Adjust the words and phrasing so it sounds natural to you.

Speaking in ‘your own voice’ will seem easier and be more comfortable while presenting to camera.

Don’t include words that you wouldn’t normally use. It won’t sound like you and you’ll feel awkward and uncomfortable speaking that way.

So, make slight changes to the script to keep your performance natural and real.

13. Comfortable clothing with make you feel less awkward

This is one of those YouTube presentation skills that’s about making sure you feel comfortable.

Choose clothing that you feel comfortable in. Clothing that makes you feel good and confident.

If you feel awkward wearing a jacket collar and tie, that will show through, and you’ll appear awkward on-screen.

So, wear what you feel comfortable in to help dispel your anxiety.

14. Get a friend to help boost your YouTube presentation skills

You’ve probably heard the saying, ‘there’s strength in numbers’. Well, it can apply to your performance in front of the camera.

If feeling nervous about filming is a problem, remember that a problem shared is a problem halved.

What’s that?

Invite a friend to join you in the video. Do the video with a co-presenter or even as an interview.

If you decide to work with a co-presenter, it’s easy to get out of situations when you feel yourself drying up. If you feel stuck for what to say next, hand over to your partner. Do it in a natural way rather than just stopping though .

You could ask them for their opinion about what you just said or ask them if they have anything to add. There are many ways of handing over to your co-presenter. You could even ask them what’s coming up next.

Just like a script or cue cards are a safety net for you, having a co-presenter can work in the same way. If necessary, they ca n pick up the narrative while you get a chance to consider what to say next.

With a co-presenter, you don’t have to work to a fixed script.

The video could be recorded as a kind of conversation between the two of you. Each of you contributing your opinions on the topic you’re covering.

Or you could get your friend to interview you. Whether it’s a conversation or interview it will be easy to talk or answer questions because you know your subject.

Another advantage of working with someone else is that if either of you starts to ramble, the other is there to bring the conversation back to the topic of the piece and drive the video forward.

You will also potentially come up with more ideas for videos and how to do them if you work with another presenter. You can bounce ideas off each other and constructively criticize each other. It’s a fast track to boosting those YouTube presentation skills.

15. Accept that you’re not perfect

Finally, my fifteenth tip to improve your YouTube presentations skills is to allow yourself to be imperfect. Allow yourself to make mistakes.

By accepting that you don’t have to be perfect, you will make fewer mistakes. It may sound strange, but the acceptance of imperfection lifts a huge burden from your shoulders. You can then get on with presenting the video without it turning into a terrifying experience.

If you insist on getting everything right, you will keep stopping and become frustrated by every tiny mistake. In the past I even found myself stopping mid-sentence because in my head I thought I was about to make a mistake.

Incidentally, what you think is a mistake will often go unnoticed by your audience. As creators, we care about every detail. But the audience is not as critical as us. Furthermore, they aren’t looking for your mistakes. What they really want is your content, that’s what matters to them.

So just do your best, ignore any stumbles, and keep going. Knowing you can carry on will keep you calm, relaxed, and more productive. Being natural and real will be easier for you and your viewers will appreciate it.

Watch my video to help with YouTube presentation skills

As I mentioned at the start of the article, I’ve also recorded a video about improving your YouTube presentation skills and calming your presentation nerves.

Tosh Lubek runs an audio and video production business in the UK and has been using the Canon EOS R since it was released in the Autumn of 2018 and the Canon EOS R6 in 2020. He has used both cameras to shoot TV commercials broadcast on Sky TV, promotional business videos, videos of events and functions, and YouTube creator content. He has also won several international awards for his advertising and promotional work. You can meet him by visiting his “video booth” at HashTag Business Events across the country.

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Home Blog Presentation Ideas Video Presentations: A Guide for Engaging Content

Video Presentations: A Guide for Engaging Content

In a time when the Millennials’ attention span can be measured as little as 12 seconds, how can we create genuinely engaging presentations? Is continuously changing slides the answer these days?

A skilled presenter has to master different techniques; therefore, we will examine the potential for video presentations. Join us to discover what video presentations are, the reasons why you should use them amongst your presentation tools, and exciting tips on how to drive engagement from them. 

Table of Contents

What video presentations are

Video presentation stats to consider, different types of video presentations, why should you use video presentations, what are the components of a winning video presentation, the role of accessibility: advanced research on video presentations, 5 tips on how to make your video presentations engaging.

• How to create a video presentation

Do you need special software to create video presentations?

Closing thoughts.

Presentations are a crucial part of business and academic environments. Thousands of presentations are delivered each day in different environments; still, many are doomed to fail. Although we can blame this on a lack of proper presentation skills , reality tells us there’s a change in how people prefer to see the content.

As a general rule, consider 10 minutes the Goldilocks Zone for traditional presentations in what comes to audience engagement . Inspirational presentations like the ones we see on TEDx don’t follow this rule, as the objective here is to share a compelling story as detailed as possible so the audience can relate. In some cases, academic presentations of the thesis defense style remain loyal to a specific format. Still, trends are also changing, and video presentations have much to offer in terms of exposing complex concepts more plainly.

A video presentation can be represented in multiple formats: as a compendium of animated slides in video format, video files and audio sources packed on a single video file, a video recording made in interview format, a video documentary, etc. Although this definition may sound redundant, the concept behind a video presentation is that they don’t require a presenter to change between slides or windows to browse different assets . Hence, the importance to create a story behind the video presentation, so the various elements don’t feel segregated without logic.

We can say people use the video format to convey information in courses, job training, edutainment, conferences, and any kind of message-sharing purpose that requires connecting with the audience for engagement.

Before dwelling on the specifics of building a video presentation, here we share some video presentation stats that speak about the importance of video presentations these days from a marketing perspective.

• Online search continues to be the most common way (45%) for users to find instructional and informational video content. ( source )
• The most commonly-created types of videos are explainer videos (72%) , presentation videos (49%), testimonial videos (48%), sales videos (42%), and video ads (42%). ( source )
• 57% of consumers said that product videos make them more confident in a purchase and less likely to return an item ( source )
• Millennials’ attention span can be measured as little as 12 seconds ( source )
• A minute of video is worth 1.8 million words in terms of information retention ( source )

As you can see, the effort of building a video presentation is well-paid in terms of consumption and content information retention from the audience.

Depending on the requirements of the presentation itself, we can classify video presentations as follows:

In-Company Video Presentations

These video presentations belong to the business and corporate world, but their purpose is to distribute information among coworkers or to coach the personnel for a specific requirement. In-company video presentations are used in workspace training, as part of internal recruitment processes, or other kinds of internal presentations.

In-company video presentations usually carry the company branding; they have restricted access for people outside the organization, so their distribution methods happen in meeting rooms dedicated to these purposes. 

Business Video Presentations

Business video presentations are used for a variety of business purposes: business pitches, workspace training, advertisement, product releases, recruitment, and more. Business video presentations also include the ones dedicated to  B2B or B2C relationships. 

Like In-Company Video Presentations, they carry branding to identify the video presentation’s author quickly. They are shared through official mediums for the company (like a brand’s social media channels and website), during corporate meetings with investors or potential business partners, and through 3rd. party channels.

Examples of these kinds of videos are product launch sessions, much like what tech giants like Xiaomi do.

Another kind of business video presentation is the explainer video. Explainer videos can be defined as short online marketing videos that are used to explain the company’s product or service. Explainer videos are commonly used for sales, marketing, and training purposes. Here is a real example of a 1-minute video presentation introducing SlideModel.com.

Another application of business video presentations is when sponsorship deals are involved, as brands can present their value to influencers through short reels.

Resume Video Presentations

This is a relatively recent but incredible turn of resume presentations. In resume video presentations , the candidate offers a detailed introduction of their capabilities, skills, interests, and potential value to the employer in a visually engaging format.

Unlike traditional CV presentations, the video format gives little room for anxiety, answering most of the interviewer’s questions or even driving admiration for the effort and dedication to this job-hunting adventure. 

We recommend the usage of resume presentation templates for this purpose, as they save tons of time in crafting a high-quality resume video presentation. 

Educational Video Presentations

This category can be divided into three different sub-categories:

Academic Video Presentations

Intended for University-level presentations or post-Doctorate work, these presentations follow strict format guidelines. They are mainly designed to distribute data comprehensively, with proper documentation backup. Animations usually don’t take part in these video presentations.

Despite being commonly associated with business events, conferences also belong to the academic video presentations category, as the live sessions are recorded to spread the message about important research discoveries. 

Teaching & Training Video Presentations

Teachers introduce the presentations to their students on various topics to understand abstract issues better. Chemistry, Physics, and Geography are typical examples of subjects that use video presentations. However, subjects like History and Philosophy can save countless hours of whiteboard sessions by using educational video presentations. 

Webinars fall under this category, either being released to the public or in-company webinars, as they share common aspects in their structure. Do keep in mind that educational content recorded as video presentations is not the same as a webinar, as the latter requires the presence of a live audience, a moderator, and usually a Q&A session at the end of it. If we talk about educational content being recorded and released as a course platform, then we can say it is a workshop.

According to recent studies, visualizations through video presentations and video-based learning can enhance understanding. It is demonstrated that students who watched learning videos on Statistics, influenced engagement and motivation positively .

Student Video Presentations

Finally, students also make video presentations as requested by their teachers to present a lesson or project exhibition. These presentations vary as the students grow older, becoming less dependent on animated effects, setting the bases for future work or academic presentation formats.

Informal Video Presentations

If you remember seeing videos in situations like 50th birthday parties, baptisms, wedding anniversaries, etc., then you have already experienced informal video presentations. 

These informal presentations are free from any format restriction. As the term implies, they are used for any kind of meetup, making it simpler to share a story rather than to tell a lengthy story.

Inspirational & Motivational Video Presentations

The final category belongs to the video presentations with a strong emotional component. They are built to connect, to empathize with the audience in specific situations or problems. Examples of this are TEDx , Evan Carmichael, or similar influencing platforms.

In general lines, motivational video presentations are recordings of live events shared with the purpose of getting the message to the biggest audience possible (internet consumers). Another possible format for these presentations is recorded interviews or testimonials intended to speak about a person’s contributions to society. An example of this, from an organization’s point of view, are the videos produced by the UK’s NHS to highlight and thank their medical personnel for their efforts during the COVID-19 pandemic. 

Inspirational video presentations share common aspects with motivational speeches. A list of requirements for these video presentations would be:

• Have a clear purpose
• Make it personal
• Get the message tailored for the target audience
• A strong conclusion

Compared with traditional presentation methods, such as presentation slides or speaking in front of an audience, video presentations can offer a series of advantages. 

For starters, as you write the “ story ,” you are also rehearsing the points to be covered. In that way, anxiety or shyness won’t trigger you to forget about essential points or lose track of time. The length of the presentation can be predetermined, depending on the external requirements of the organization party, or how comprehensive or concise you need it to be. 

In the case of people struggling with camera shyness , an animated video presentation with voiceover is the answer to deliver quality work. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. You can also convert images to video online using video editor platforms to easily create video from images and voiceover on video.

Video presentations can be persuasive thanks to the usage of graphics and audio. It is far easier to convey emotions through video presentations than to put them in the presentation design. Also, research by Dr. James McQuivey proved that a minute of video is worth 1.8 million words in terms of information retention.

Regarding engagement, the popularity that both TikTok and YouTube gained among the younger generations reflects the behavioral changes in content consumption . It has come to the point that even professionals use TikTok to demystify health hoaxes and help users worldwide. Therefore, using video format for presentations can help to boost your presentation performance, making it attractive for your audience and less effort-demanding. 

The most significant factor in delivering a successful video presentation is keeping the audience engaged. To ensure this, make sure the presentation doesn’t feel robotic-like but that it conveys a personal message. Don’t get this point wrong if we talk strictly about business or academic scenarios; making video presentations to deliver your personal touch can become as simple as selecting the proper color combination to enforce your message . Other solutions come from watching your voice tone not to make it too monotonous. 

Structure your presentation accordingly. In business or academic video presentations is a good idea to introduce a slide in the fashion of a table of contents . It is an extra touch that brings the audience closer to the topics due to be discussed. 

Consider the audience’s perspective as a vital element in video presentations. Check relevant examples of the topic discussed on platforms such as YouTube or DailyMotion. Compare their approach to yours and assert if you would watch your presentation as a spectator or not. This simple test gives insights into which aspects you should work on.

Winning video presentations never miss the usage of CTAs. It’s a good method to direct the audience’s interest to a specific goal.

Video presentations can become an incredible tool for driving engagement, yet there is a problem that not so many presenters address: accessibility. Think about how many times a presenter ends a phrase like “over here,” assuming the audience is watching the item being shown. But what if members of the target audience have visual impairments?

Much like we consider the importance of adding Closed Captioning (CC) to our videos, accessibility in terms of the narrative is a must. On this behalf, we want to introduce an interesting research that led to the production of a tool named Slidecho . Using state-of-the-art technology like video scene detection, AI, and OCR, Slideshow follows these very steps:

• Step 1: Extract slide frames
• Step 2: Selecting slide elements
• Step 3: Detecting described elements from the slide elements
• Step 4: Aligning slides with the speech

Therefore, Slidecho uses an algorithmic methodology to extract the visual elements from the slides, converting them to an audio reading format whilst aligning it with the original speaker’s narration. Moreover, its interface instantiates new interactions that augment the plain video interface with synchronized slide information and audio notifications to alert users to undescribed elements.

This technological advance helps the audience better understand what is being presented, regardless of the context of the presentation. Imagine an award ceremony where many references apply to visual cues. People with visual impairments get half of the message, with luck, when presenters fall into colloquial language usage, not understanding the context or having to ask for clarification. If instead, the synced narration is available, we then talk about making presentations available for everyone. This is an accurate definition of enriching an event experience.

If we talk about attending to the needs of people with hearing impairments, we have to consider the social factor as a motivator in presentations. It is a common mistake to leave slides filled with text and voiceover narration in the background providing detailed information. A study made by Stanford University speaks about the value of having the presenter’s face available through these slides, as it delivers both social cues plus helps users through lip reading. The human factor also reduces distractions since the audience must check the presenter’s input on written slides.

Tip #1 – Be mindful of the presentation topic

It’s not the same to create a presentation for a business audience as an inspirational presentation. The category of the presentation shall determine items like

• Background music
• Color theme
• Visual hierarchy
• Videos to include

Tip #2 – Limit the number of words to include

The whole idea behind the video presentation is to make a dynamic presentation, not having to pause every 5 seconds to allow the spectator to read.

Instead, use words to transmit powerful messages, such as quotes relevant to the presented topic, key information, or CTAs. Use the 7×7 rule: no slide should have more than 7 lines of text, and no sentence should have more than 7 words. 

Tip #3 – Voiceovers can become your best friends

The whole point behind a video presentation is not to create a boring one-person video speaking in front of the camera. Use voiceovers effectively to introduce charts, data feedback, etc., with your voice connecting the points of the entire presentation.

Be mindful of the tone. A monotonous or flat tone can divert attention and induce people to ignore your work. Your voice skills should articulate the importance of the point being discussed as well as your interest in it.

Tip #4 – The power of transitions

Adding suitable transitions and animations makes the presentation more engaging . However, this isn’t equal to adding countless effects. Less is more.

Ask a professional for guidance if you don’t have experience with animation effects. The transition can be part of the conversation, being subtle if the presentation is flowing between data sets or similar topics, or contrasting and powerful to deliver a persuasive message. You may also want to insert a transition when you’ve used a video cutter to remove an unwanted part to smooth out the video flow. Don’t abuse any of the two extremes, or the audience may find it uncomfortable.

Tip #5 – Make video presentations accessible

As we mentioned before, quite often presenters assume the audience can understand every part of a video presentation. Reality tells us to attend to the needs of people with visual and auditory impairments by making audio and video media accessible .

Subtitles or translator screen-over using sign language is a perfect opportunity to help people with auditory impairments feel part of the presentation, making the message available to them as well. 

For people with visual impairments, be mindful about how you create the narrative for your presentation, in particular, avoiding visual cues like: “over here,” “this,” and “there” and gesticulating over an object or person, assuming everyone can get the same reference information. Instead, opt to be descriptive in your speech; software solutions can help a great deal, but you can also use native PowerPoint or Google Slides tools such as voiceovers .

How to create a video presentation & recommended video presentation templates

You can create your own video presentations as easily as using Microsoft PowerPoint, Apple Keynotes, or Google Slides.

Check these links for relevant information on how to create a video presentation:

• How to Convert a Google Slides Presentation to a Video
• How to Convert a PowerPoint Presentation to a Video
• How to Embed a YouTube Video in PowerPoint

In case you feel stuck about which content to input or how to make your video presentation outstanding, a brainstorming technique can do wonders for interactive presentations and creative thinking. It is known as the SCAMPER technique .

Since video presentation templates make our life easier, we also recommend you check the following product categories to access extremely visually appealing designs created by professionals to help you deliver your message in style:

• Animated PowerPoint Templates
• Animated Text Banner Templates
• Academic PowerPoint Templates
• Business PowerPoint Templates
• Marketing PowerPoint Templates

Additionally, here you can preview some of our presentation templates that you can use to create a video presentation in PowerPoint.

1. Animated PowerPoint Charts Collection Template

Present data in a visually appealing format by using this collection of animated charts in PowerPoint. Fully customizable, this template brings ease to speak about data-driven presentations; hence becoming a vital asset for any presenter in the corporate world.

Use This Template

2. Animated Network Diagram PowerPoint Template

Simplify the different streams that take part in your project or product release with the help of this animated template design. This Animated Network Diagram template can help you expose the processes that, with integrated effort, evolve into a successful outcome. It has animations applied to the objects, plus transitions to make the presentation more fluid.

Fully editable with any version of PowerPoint.

3. Free Animated Editable Professional Infographics PowerPoint Template

Infographics are a powerful tool that every presenter must consider for their work. This Free Animated Infographics template allows presenters to communicate complex data pieces, build marketing strategies, or prepare professional-looking reports. 

You can find a broad variety of charts and graphs. These are fully editable by using the chart filter option to edit on a spreadsheet.

4. Free Animated Editable Infographic PowerPoint Slides

If you intend to present financial data or KPIs for your marketing projects, look no further: this Free Animated Editable Infographic Template for PowerPoint has it all. 

Arranged in an 8-slide deck, we find a compendium of graphic elements to represent complex data in a visually compelling manner. Fully editable in all versions of PowerPoint

5. Free Animated Business PowerPoint Template

This versatile free presentation template for PowerPoint makes the perfect tool for more than business presentations: it works perfectly for educational video presentations and even inspirational video presentations.

With 9 fully editable slides, you can build your video presentation by using a unique combination of graphic elements, animations, and transitions. The graphics elements on this template are oriented to highlight leadership concepts.

6. Free Animated Business Infographics PowerPoint Template

Use this free template to create powerful statements backed by data in your video presentations. With a broad selection of graphs, diagrams, and charts, this fully editable template can help presenters to discuss topics ranging from demographics, economy, marketing indicators, or other relevant research results in an easy-to-understand format.

Compatible with all versions of PowerPoint, Google Slides, and Keynote.

You also need to consider the output format of your video presentations. For maximum compatibility, you can use  MP4 or MOV. Other alternatives include:

• MKV : The native format of most 4K videos due to being able to store multiple audio tracks. Ideal for presentations with different voiceover languages that presenters can pick from.
• WMV : It’s a quality format for rendering videos to be shared via e-mail, although not compatible with some devices. Installing codecs is advised. 
• WebM : This format is one of the preferred choices for online video libraries or live streaming services, but it can present compatibility issues. 

The answer to this question entirely depends on your aim for creating video presentations. For most presenters, PowerPoint and Google Slides will do a good job, allowing them to use features such as voiceovers, transitions, animations, and high-quality graphics.

If instead, you desire to make advanced effects, screen recordings, or toon-like animations with voiceovers, then you should check the following list of solutions:

• Camtasia (Techsmith) : It is a professional video editing software, much lighter and easier to use than Adobe Premiere or Sony Vegas. You can create professional transition or animation effects, work with layers to add multiple sounds or video sources and create screen recordings.
• Adobe Premiere Pro : The industry-leading software in video editing. This often intimidating software by Adobe has all the requirements for professional video editing, plus full integration with third-party plugins or other software from the Adobe suite to enhance the video result.
• Sony Vegas Pro : It is considered a direct competitor to Adobe Premiere Pro, less demanding in hardware requirements, and somewhat more user-friendly.
• Final Cut Pro : For Mac users, this is the option to consider if we talk about video editing. Powerful and tailored for the hardware the Mac device has.

As we have seen in this article, video presentations are far from obsolete. It is a truly engaging method to divulge our ideas, especially if we target a younger audience. 

Take your time to write a compelling story to tell rather than spilling animations and transitions along the way. Professional-made video presentations always care about details and the takeaway message for the spectator. 

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How to Create a YouTube Video with PowerPoint

Few people nowadays have the patience or willingness to sit through multiple slide presentations. Online videos, on the other hand, are a powerful means to build user engagement in an era of lower attention spans. As long as the videos look professional, your audience will pay attention to whatever you have to say.

Follow these simple steps to convert your hard work that went in to creating a PowerPoint into an accessible and compact YouTube video.

Also read: 4 Free Online Tools to Add a Censor Bleep to Your YouTube Videos

Step 1: Clean Up Your Slides

If you want to give a professional finish to the video, try breathing life into the slides first.

Open the file with PowerPoint 2010 and click “View,” followed by “Slide Master,” to apply uniformity in alignment, bullets, fonts and spacing. After saving the Master template, go to “Slide Sorter” view and apply a minimalist, standard design. You can use an academic or corporate template as long as it’s minimal and clean.

Too much text in a slide will disrupt the attention span of the typical YouTube viewer. Get rid of bullet lists, fancy animations, flowcharts and tables. If you previously used a slide to describe something complex, break it down into easily digestible ideas spread across multiple slides.

Use screenshots and full-slide, high-resolution images to fill up your new presentation. PowerPoint 2010 allows you to insert online pictures with a Creative Commons license and from the Bing search engine.

You can also use the “Pictures with Captions” layout along with “Design Ideas” to create a robust background for video frames. Use free stock images for new picture ideas.

Also read: 14 Useful PowerPoint Templates to Set Up a Digital Planner

Step 2: Insert Audio

Background narration is the most important component of a high-quality YouTube video. You can download royalty-free music , but the best YouTube videos always come with speaker narration. Go to “Insert,” followed by “Audio,” where PowerPoint allows you to record your own voice for each slide.

There’s a chance you aren’t getting a very high-quality audio with PowerPoint alone. It’s far better to work with a pre-recorded audio clip and a tight script. You can use a voice recording app like Audiophile or an actual digital voice recorder. Our aim is to achieve professional results by filtering out echo and background noise.

For a fifty-slide presentation, you should aim for no more than ten seconds of recorded narration per slide. Go to “Slide Show,” followed by “Rehearse Timings,” to get the timings right for each slide. Import the MP3 files into their corresponding slides and play them in automatic mode.

Finally, you are only required to set up the slide show. Check the options for “Play Narration” and “Use Timings” along with “Browsed by an individual (window).”

Also read: How to Create and Manage Your YouTube Clips

Step 3: Insert Video Clips (Optional)

If you did a good job with rehearsed narrations and images as described earlier, you can skip this part. However, a mini video clip within a video is a powerful way to retain your YouTube viewer’s attention. Unlike in the past, playing a video clip automatically from your PowerPoint is very easy.

Go to “Insert,” followed by “Video,” where you can embed any video from YouTube’s “Share” menu and play it on your own presentation.

Always make sure that it is your own video. You can always choose Creative Commons videos from YouTube, Vimeo and other sites. Use PowerPoint’s “Playback” option which is displayed after you embed a new video.

Step 4: Save PPT as Video

After clicking “File,” followed by “Save As,” save the PowerPoint as a WMV file. Your video is now ready for upload on YouTube and any other video-sharing sites.

Step 5: Upload Video on YouTube

Upload the desired video output to your YouTube channel. If it is aimed at prospects alone, you might want to keep it private or unlisted with no embedding or comments allowed.

Do you agree that converting your PowerPoint files to a five- or seven-minute video is a good investment of time? Please let us know your thoughts. Want to make the most of your time? Learn these PowerPoint keyboard shortcuts .

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Sayak Boral is a technology writer with over eleven years of experience working in different industries including semiconductors, IoT, enterprise IT, telecommunications OSS/BSS, and network security. He has been writing for MakeTechEasier on a wide range of technical topics including Windows, Android, Internet, Hardware Guides, Browsers, Software Tools, and Product Reviews.

How-To Geek

How to add a youtube video to google slides.

If a picture speaks a thousand words, a video speaks a million words!

Quick Links

Embed a youtube video in a google slides presentation.

Want to spice up your Google Slides presentation by including a YouTube video in it? If so, use Slides' built-in feature to embed your YouTube videos with customizable options. We'll show you how to do just that.

When you embed a YouTube video, you can make the video play from the beginning or at a specified time . You also get to choose the time when your video ends. Additionally, if you don't want the video's sound, you can mute your video, as we'll explain below.

Related: How to Add Screen Recordings to Google Slides

To embed a YouTube video in Google Slides, you'll have to first get your video's URL (web link). You can get this URL by accessing your video's page on YouTube, then copying the link that appears in your web browser's address bar. The link should look something like this:

https://www.youtube.com/watch?v=GEhZHMtCO5U

Once you have the video link ready, start the video embed process by first opening a web browser on your computer and launching Google Slides . On the site, select the presentation in which you want to add a video.

When your presentation opens, in the left sidebar, click the slide in which you want to embed the video. Then, from Google Slides' menu bar, select Insert > Video.

An "Insert Video" window will open. Here, at the top, click the "By URL" tab to embed a video using its web link. The other way to add a video is to use the "Search" tab where you can find and select your YouTube video.

We'll go with the "By URL" method in this guide.

In the "By URL" tab, click the "Paste YouTube URL Here" field and paste your YouTube video's link. You can use the Ctrl+V (Windows) or Command+V (Mac) shortcut to paste the link.

As soon as you paste the link, you'll see your video's preview. Confirm this is the video you want to embed, then at the bottom of the window, click "Select."

In your selected slide, you now have your YouTube video embedded. To change the video's size on the slide, drag the handlers available around the border of the video.

To customize how your video plays, use the "Format Options" sidebar on the right. In this sidebar, you'll mainly use the "Video Playback" section to control the playback of your embedded video.

The options you can customize in this section are:

• Play (On Click) : To make your video play only when you click, select this option.
• Play (Automatically) : To make your video play automatically when the slide comes, use this option.
• Play (Manual) : If you'd only like the video to play when you manually play it, select this option.
• Start At : If you want your video to play at a specified time , enter that time here. For example, enter "02:00" to make your video begin at 2 minutes.
• End At : With this option, you can choose the timestamp where your video stops playing.
• Mute Audio : If you don't want your video's sound in your presentation, enable this option.

Feel free to change the options available in other sections, like "Size & Rotation," "Position," and "Drop Shadow."

Google Slides saves your changes automatically, so you don't have to do anything to ensure your video sticks in the presentation.

And that's how you make your presentations more engaging by including multimedia content in them. Enjoy!

Did you know you can add some music as well to Google Slides?

Related: How to Add Music to Google Slides

How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

The secret structure of great talks

The beauty of data visualization

TED's secret to great public speaking

How to speak so that people want to listen

How great leaders inspire action

Critical PowerPoint Shortcuts – Claim Your FREE Training Module and Get Your Time Back!

How to Embed a YouTube Video in PowerPoint (Step-by-Step)

• PowerPoint Tutorials
• Pictures, Icons, Videos, Etc.
• February 25, 2015

This is your  SUPER GUIDE  for how to embed a YouTube video in PowerPoint, covering all versions of PowerPoint (find your version below).

Adding videos to your presentations is a great way to create more engaging content and backup your main points with PROOF.

Before you get started embedding your video though, there are 3 considerations to take into account

Note:  You are limited to what you can do with online videos in PowerPoint, compared to videos you embed from your computer. To learn all about these differences,  read our guide

YouTube Video Considerations

1. which version of powerpoint you are using.

There are various techniques for the different versions of PowerPoint and add-ins you can install to make this process (and your life) easier.

The guide below covers PowerPoint versions 2007, 2010, 2013 and the latest Office 365 version of PowerPoint.

2. Do you want the YouTube video’s entire playlist on your slide?

If so, you need to navigate to your video through the YouTube channel’s playlist, which drove me crazy when I was trying to figure this out.

Also, inserting a playlist isn’t available in PowerPoint 2007.

3. Do you need to trim your YouTube video?

If you want to take advantage of all the PowerPoint video editing features, you will need to find a way to download your YouTube video and embed it in PowerPoint.

That’s because the FULL range of PowerPoint video editing tools is only available for videos you directly embed into PowerPoint from your computer.

To see everything you can do with videos embedded directly from your computer (instead of from an online source like YouTube),  read our guide here .

PowerPoint 2019 (Office 365) Embed a YouTube Video

1. find your youtube video’s proper url.

To find the right URL for your YouTube video to embed into PowerPoint, follow these steps:

• Navigate  to  YouTube.com
• Use the  Search Bar  to find your video
• Select  your video to open the YouTube Player
• Click  Share  at the bottom of the video player
• Click  Copy

The same is true if you are using an online video from another source.

You want to make sure you use the Share button (or similar feature) to get the proper URL for your video before you embed it into PowerPoint.

Otherwise it might not play properly, as discussed below.

WARNING: Get the right YouTube URL

You want to make sure you copy your video’s URL using the share button. DO NOT use the URL from your web browser.

That’s because the URL in your web browser tends to start where you last left off in the video and not at the beginning of the video.

In the picture above this is reflected in the URL with T=60s. This means the video will start 60 seconds into the video, and not from the beginning.

This can lead to an embarrassing presentation, where you play the video at the punchline that you want to make instead of the full video that leads up to the punch line.

2. Embed your YouTube video into PowerPoint

To embed a YouTube video in PowerPoint, simply:

• Navigate to the  Insert  tab
• Select the  Video  drop down (within the Media group)
• Choose  Online Video
• Where it says  Enter the URL for the Online Video ,  Paste  in (Ctrl + V) your URL
• Click  Insert

Clicking  Insert , a message at the bottom of your screen will tell you the video is processing. Once it’s done, the video appears on your slide as you can see below

How to trim a YouTube video

Keeping in mind that you are limited in what you can do with online videos in PowerPoint (like YouTube videos), you can adjust the start time of your YouTube video.

This allows you to start your YouTube video at a certain time within the video, so you can just show the most relevant part of the video that backs up your presentation.

The trick to doing this is to adjust it BEFORE you copy the YouTube video’s URL.

If you want to trim both the start and end times of your video, you’ll need to download the YouTube video, embed the video from your PC and then use the Trim command.

To learn how to embed a video in PowerPoint (including trimming the video’s length),  read our guide here .

To trim a YouTube video to a certain start time, simply:

• Open  your YouTube video’s watch page
• Click the  Share  button
• Adjust the video’s  Start at  time

Adjusting the YouTube video’s start time, you’ll see the new start time reflected in the URL, as pictured below.

PowerPoint 2013: Embed a YouTube video in PowerPoint

There are two ways to embed YouTube videos in PowerPoint 2013: the new dedicated YouTube option in PowerPoint, and the old embed code method.

Warning: New YouTube Option

Although the new YouTube option in PowerPoint simplifies the embedding process…you DO lose the capability to format your YouTube videos and/or embed an entire YouTube playlist.

To format the appearance of the YouTube video in PowerPoint 2013 or to grab a playlist, you still need to use the old embed code method (the second method).

I’ve covered both methods in the tutorials below. You’ll notice I used an image of a computer screen to frame the video and create a cool effect…just another tip for making your videos come to life!

There are two methods for adding YouTube videos in PowerPoint:

Method #1 –  The dedicated YouTube option (simplest but least flexible)

Method #2 –   Using the embed code (most flexible)

Although the words ‘embed code’ wig most people out, rest assured that you don’t need to know ANYTHING about coding to pull the second method off…YouTube does all of the hard work for you

Method #1: Dedicated YouTube option

1. search the youtube dialog box.

Within the online video dialog box, go to the YouTube search box and type the name of the video you are searching for (in this case I’ve typed ‘breaking up your bullet points’), and then hit Enter.

The dialog box searches YouTube and displays the video results. In this case the video we want is on the far left so I will select it and hit Insert.

2. Resize the YouTube video to fit your screen

Note:  If you are using an image like I am, you want to extend the YouTube video until its controls cover up the bottom of the picture…which will make it look more realistic.

With the video setup, double-click the embedded YouTube video to load the video and see what it looks like.

What about the playlist and other formatting options?

Although this new YouTube embedding method is EXTREMELY fast and easy, notice that you are not given any options to remove the YouTube controls (on the bottom or the top of the video) and there was no option to include the entire YouTube playlist (assuming there is one associated with that video).

You can see the difference in this picture:

For more control over these additional features, you need to know how to embed a YouTube video using the embed code method, which is SUPER straightforward and easy…continue reading on to see how.

Method #2: Using the embed code

This technique not only works for embedding a YouTube playlist into your presentation, but will also work for embedding other online videos into your presentation.

1. Navigate to your YouTube video through the channel playlist

Assuming that you want a video’s entire playlist, you need to navigate to the channel where the playlist exists, and open the video through the playlist. If you don’t care about the playlist, simply search YouTube as you normally would.

This might seem SUPER weird, but as you will see in a minute, it works.

To get the playlist for this video, you can see that I’ve navigated to the Nuts & Bolts channel page (fancy that!), selected the playlists option, found my playlist and then found the video that I want within the playlist.

Select the video (through the playlist) to open the video in YouTube as you normally would. Notice in the picture below, to the right of the video, you can see the entire playlist.

2. Navigate to the embed code

3. Choose how you want your video to play

When embedding a YouTube video in PowerPoint 2013, there are few options you want to pay attention to, primarily:

Option #1: Show Player Controls –  This includes the pause, play and other navigational features at the bottom of the YouTube video.

Option #2: Show Video Title and Player Actions –  This includes the tile of the video, share buttons on the far right and a playlist dropdown…assuming the video is part of a playlist and you navigated to it through the playlist itself.

Leaving these selected, the YouTube video will play in PowerPoint as demonstrated below.

If you uncheck both of these options, your YouTube video will play in your PowerPoint presentation as pictured below (you can obviously do a hybrid of these controls as well).

Other video options include:

Video size  – Not terribly important as you can manually resize your video within PowerPoint anyway.

Show suggested videos when the video finishes –  This is optional and depends on whether you want people to continue watching other videos once the video finishes. This option is not available if you navigate to the video through the playlist as I described above.

Enable privacy – Enhanced mode –  This last option is only relevant if you are embedding the YouTube video on a website…choosing this option will not work in PowerPoint.

4. Copy and Paste the Embed Code

Alternatively, you can simply right-click the video, select ‘Get embed code’ and then hit CTRL + C to copy.

With the embed code copied, back in PowerPoint 2013, navigate to the Insert tab, open the Insert Video dropdown and select Online Video.

In the dialog box that pops open, in the ‘From a Video Embed Code’ option, hit CTRL + V on your keyboard to paste the embed code into the dialog box and then hit Enter.

A black box is inserted into your layout that you now want to resize and position.

If you are using a blank TV or computer monitor image (as I am in this example) you want to stretch the video down to cover the bottom of the monitor so that the YouTube controls cover the controls on the static image…it will look more realistic this way.

Note:  Going this route has given us more control over the look and feel of our YouTube video and we were able to get the playlist feature in the upper left-hand corner.

PowerPoint 2010: Embed a YouTube video in PowerPoint

Believe it or not, there are three ways to embed YouTube videos in PowerPoint 2010:

• The free add-in (see Method #1 on the PowerPoint 2007 tab)
• Using the Shock Wave ActiveX Control (see Method #2 on the PowerPoint 2007 tab)
• Using the dedicated YouTube embed option

In this tutorial, I will focus on the third and newest method, which is a HUGE improvement over the previous methods: using the dedicated YouTube embed code option.

This method gives you the most flexibility in formatting your YouTube video in PowerPoint  AND  it allows you to embed an entire playlist…something that was not possible in PowerPoint 2007.

For the tutorial, I used an image of a computer screen to frame the video and create a cool effect…just another tip for making your videos come to life!

1. Find your YouTube video

When embedding a YouTube video in PowerPoint 2010, there are few options you want to pay attention to, primarily:

Option #2: Show Video Title and Player Actions –  This includes the tile of the video, share buttons on the far right and a playlist dropdown (see ‘getting the playlist’ below) on the left…assuming the video is part of a playlist.

Leaving these selected, your YouTube video will play in PowerPoint as demonstrated below.

If you uncheck both of these options, your YouTube video will play in your PowerPoint presentation as displayed here:

Video size  – This is not terribly important as you can manually resize your video within PowerPoint anyway.

Show suggested videos when the video finishes –  This is optional and depends on if you want people to continue watching other videos once the video finishes.

Enable privacy – Enhanced Mode –  This is only relevant if you are embedding the video on your website…choosing this option will not work in PowerPoint.

As YouTube states  “Enabling this option means that YouTube won’t store information about visitors on your web page unless they play the video.”

4. Copy and paste the embed code

With the YouTube embed code copied, back in PowerPoint, navigate to the Insert tab, select Video and then select the ‘Video from Web Site’ option.

In the dialog box that pops open, hit CTRL + V on your keyboard to paste the YouTube embed code into the dialog box, and then click on Insert.

A black box is inserted onto your slide that you then want to resize and position.

Note:  If you have the option to show the player controls at the bottom of your video, you will want to stretch the video out to cover the image you are using (in this case a blank computer screen) so that the YouTube video controls show on top of the controls on your image.

That way, when you play the video, it will look more realistic.

To see how the video lines up within your frame (which can be tough when you have a black box on top of a black frame), simply double click the video in the Normal View, and the YouTube video will load.

Notice in the picture below how the YouTube controls replace the controls on the bottom of the static picture I’m using, creating a more realistic effect in PowerPoint.

PowerPoint 2007: Embed a YouTube in PowerPoint

There are two methods for inserting YouTube videos in PowerPoint 2007, and a number of trouble shooting issues you need to be aware of.

Method #1: The Easy Way  – Using add-ins like the free one built by Microsoft MVP Shyam, which does all of the hard work for you.

Method #2: The Harder Way  –  Adding the Developer tab to your Ribbon, adding a Shockwave ActiveX Object, and then manually manipulating the URL of your YouTube video.

Which one is best depends on how many YouTube videos you need to add to your PowerPoint presentations and how often you plan to do so.

If you frequently need to install YouTube videos in PowerPoint, you should definitely get the free add-in for PowerPoint 2007 and/or consider upgrading to a more recent version of PowerPoint which gives you additional YouTube options like adding playlists.

Warning: Compatibility Issues

If you are sharing your files with people using other versions of PowerPoint, you also need to be aware of the compatibility issues.

YouTube videos inserted in more recent versions of PowerPoint (2010 and 2013) will not necessarily play when opened in PowerPoint 2007…they might, it just depends on how they were added.

That said, any YouTube video successfully inserted in an earlier version of PowerPoint, will always play in a later version.

Method #1: The Easy Way

Embedding YouTube videos in PowerPoint 2007 normally requires getting and manipulating the video’s URL. This easy method of using an add-in is awesome because it does all of the hard work for you!

It takes a minute in the beginning to download and install the add-in, but once it’s all set up, with just a few clicks (as you’ll see below), you can quickly grab your YouTube videos and play them directly in PowerPoint.

A big thanks to Microsoft MVP  Shyam Pillai  for developing this great free add-in!

1. Download the free add-in

2. Extract the zipped file

3. Copy the PowerPoint add-in

4. Add the PowerPoint add-in

Back in PowerPoint 2007, open the Windows button in the upper left-hand corner and select PowerPoint Options.

Select Add-ins on the left, use the drop-down at the bottom of the screen to filter to PowerPoint Add-ins and the select Go.

In the Add-Ins dialog box that opens, select Add New.

Clicking OK, a macro dialog box might open. If it does, select Enable Macros.

You should now see the YouTubeVideo2k7 add-in in the window with a check mark next to it. Click Close.

With the add-in installed, if you now open up the Insert tab in PowerPoint 2007 or 2010, you will have an added command at the end of the Insert Tab for quickly embedding YouTube videos.

Now that you have the PowerPoint 2007 Add-In installed, let’s take a look at how to use it.

5. Navigate to YouTube and copy your video’s URL

Warning: Get the right URL

Be VERY careful here!

PowerPoint 2007 cannot play YouTube playlists, which you can tell by the length of the URL. Notice in the picture below the difference in length between the video and the video plus its playlist.

If you accidentally embed the longer URL into PowerPoint 2007, the YouTube video will not play, regardless of how you try to troubleshoot. If you want to embed a playlist in PowerPoint, you need to upgrade to PowerPoint 2010 or PowerPoint 2013.

You need to grab the shorter URL which is everything up until the ‘&list’ or ‘&index” separator. With the shorter URL selected, hit CTRL + C on your keyboard to copy it.

6. Insert the YouTube video using the add-in

Hit CTRL + V to paste in your YouTube URL, then hit Next.

You can select options for your video like Play and Loop. I will simply hit Next.

You can then choose to resize the video here if you like. But as we can do this on our own in a second, I will again simply hit Next.

On the last screen, hit Finish

The YouTube video is now inserted into your slide as a white box with an X through it.

7. Resize the YouTube video

As you resize the video, the entire box might turn white, but no worries, you are still fine.

8. Launch the YouTube video

Assuming you are connected to the internet, the video will load and you will be able to play the video directly from within your PowerPoint 2007 presentation.

Method #2: The Hard Way

If that sounds scary to you, I highly recommend the easier method described above, using the free add-in.

1. Add the Developer Tab to your ribbon

2. Insert a Shockwave file

Within the dialog box, navigate down to Shockwave ActiveX Control, click OK.

And then draw a rectangle on your slide (where your YouTube video will go).

Note that you cannot draw the Shockwave ActiveX Control on top of another object, so you will have to draw it on a blank part of your slide (assuming you have something on your slide).

The Shockwave ActiveX object will look like a white box with an X through it. Resize and position the object on your slide, in this case I’m stretching it out to fit on top of my blank computer screen image.

Now we are ready to get our YouTube video

3. find your youtube video’s url.

Navigate to YouTube and find your Video’s URL…but be VERY careful here! PowerPoint 2007 cannot play YouTube playlists, it can only play individual videos, so you need to be careful you don’t accidentally grab a video + its playlist.

If you want to embed a playlist in PowerPoint, you need to upgrade to PowerPoint 2010 or PowerPoint 2013 and use the embed code method. See the PowerPoint 2013 tutorial below.

With the shorter URL selected, hit CTRL + C on your keyboard to copy.

4. Open up the properties of your Shockwave ActiveX object

In the Properties dialog box, scroll down to the Movie section and paste in your URL.

5. Adjust the YouTube URL within the dialog box

To get the YouTube video to play correctly in PowerPoint 2007, you need to make two adjustments:

#1: Delete the ‘watch?’ from the URL #2: Replace the ‘=’ with ‘/’

With the URL adjusted, hit OK to close the dialog box.

6. Run your presentation

So that’s how to embed a YouTube in PowerPoint, regardless of which version of PowerPoint you have.

This allows you to quickly and easily add interactive media features to your presentation.

The other advantage of embedding a YouTube video, is it does not increase the size of your presentation. That means that you don’t need to worry about compressing your presentation.

If you enjoyed the depth of this post and want to boost your PowerPoint skills for the professional world,  visit us here .

What’s next?

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• PowerPoint settings: program level vs. presentation level
• What is a linked Excel chart in PowerPoint?
• Set Up Slide Show: Customize how your PPT presentations run

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This Post Has 5 Comments

You may use Allavsoft to download YouTube video to AVI, WMV to put a youtube video in PowerPoint

Thanks for the tip!

This article certainly is thorough. Just an FYI, we’ve built a PowerPoint add-in at https://www.liveslides.com/websites/youtube/ that makes it significantly easier to embed and play YouTube videos (any web content really) directly in PowerPoint. Seriously, just a couple steps and you’re ready to roll.

Thanks for sharing, Jason. I’ve never used your software but we usually like anything that helps us save time. Cheers

Hey John, and thanks for sharing the software! Sounds like a handy program that can save you time – we like that! Just make sure you don’t abuse any copyright issues when downloading videos from the web 😉

Comments are closed.

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Inserting YouTube Videos into PowerPoint: A Step-by-Step Guide

• December 27, 2022

As you know, YouTube is one of the most popular video sites in the world. Millions of people watch videos on YouTube every day. And with so many people watching videos on YouTube, it’s no surprise that now you can also easily insert a YouTube video into PowerPoint presentations. By incorporating YouTube into your presentations , you can give your audience something new and exciting to look at while they listen to what you have to say.

Videos are also great for illustrating key points and providing visual examples. So how can you incorporate a YouTube video in your PowerPoint presentation? Let’s take a look…

Create a new presentation in PowerPoint

Before you start editing your PowerPoint presentation to include a YouTube video, make sure you have a new presentation created.

You can create a new presentation from within PowerPoint by going to File > New > Presentation, or you can create a new presentation by using the charting tool. If you are using the charting tool to create a new presentation, ensure you select Standard chart type. You should also ensure that the charting tool is set to Excel data. Now that you have a new presentation created, you are ready to add a YouTube video.

Add a YouTube video to your presentation

To add a YouTube video to your PowerPoint presentation , you will first have to find the video you want to include. You can easily find the right video by using the YouTube search bar and entering the name of the video you are looking for.

For example, to find the best videos for learning about taxes, you would enter tax videos in the YouTube search bar. Once you find the video you want to include in your PowerPoint presentation, simply drag and drop it into your presentation. You can also copy and paste the video link into your presentation.

Next, you will have to add the YouTube video to the presentation. To do this, select the presentation’s tab on the left and then click on the down arrow located next to the Start button. You will now see the Library button appear. Click on the Library button and then select the Media button. You will now see all your PowerPoint presentations in the Media library.

Select the presentation you want to add the video in and click on the arrow located next to the Library button. Now click on the arrow located next to the Media button and select the Media button. You will now see all the videos in your PowerPoint presentations , select your video and click on the arrow located next to the Insert button. You will now see a dropdown menu, select PowerPoint.

Choose which YouTube video to include

With a YouTube video inserted into your PowerPoint presentation, it is time to choose which video to include. There are many ways you can choose which YouTube video you will include in your PowerPoint presentation, such as: – Pick the best video from the list of available videos. – Pick a video that matches the topic of your presentation, such as a video that relates to your presentation’s main topic. – Pick a video that is relevant to your audience, such as a video that is related to your target audience.

For example, if you have a presentation on marketing, you can choose a video on marketing that will interest your audience. Or, if you are planning a presentation on health and wellness and choose a video on travel, you might be missing out on the big picture. You can also choose a video about a specific topic, such as taxes. This way, your PowerPoint presentation becomes more relevant to your audience.

Change the appearance of your video

With your YouTube video in your PowerPoint presentation, you can change the appearance of your video. Changing the appearance of your YouTube video will help you to personalize your YouTube video and make it more relevant to your audience. You can change the appearance of your YouTube video by going to the YouTube video you added to your PowerPoint presentation and then going to the Video Settings menu.

With the YouTube video in the YouTube video settings menu, you can change the appearance of your video, such as the size, colour, and transparency. You can also change your video’s title and description so that your audience knows more about the video.

Combine HTML and JavaScript

If you have a PowerPoint presentation that you created with a YouTube video and you want to make the experience even more engaging, you can add HTML and JavaScript to your PowerPoint presentation. With HTML and JavaScript, you can make your video more engaging and interactive.

You can add HTML and JavaScript to the YouTube video you added to your PowerPoint presentation by going to the YouTube video settings menu, and then doing the following: – Click on the Advanced Option. – Now select the Enable HTML5 Video and JavaScript options.

Add a YouTube Player Button

If you want your PowerPoint presentation to feel more engaging and interactive, you can add a YouTube player button to your PowerPoint presentation. With a YouTube player button, your PowerPoint presentation will feel more engaging and interactive. You can add a YouTube player button to your PowerPoint presentation by going to the YouTube settings menu, and then selecting the Add a YouTube player button option.

With a YouTube player button, your PowerPoint presentation will feel more engaging and interactive. With a YouTube player button, the video play button will turn into a full-screen button, so your audience will have to click on it to exit full-screen mode. Now that your PowerPoint presentation is more engaging and interactive, you can now engage your audience with your video.

How to Customize the YouTube Video in PowerPoint?

With your YouTube video in your PowerPoint presentation, you can customize the video in a number of different ways. By customizing your video you can change the play button color, change the color of the play button, and change the way the video plays. To customize the video in your PowerPoint presentation , go to your YouTube video settings menu, and then do the following: – Click on the Customize button. – Select the color, size, and placement options for your play button. – Click Save and then click Close.

Bottom line

With a YouTube video added to your PowerPoint presentation, you can now easily communicate your message to your audience and help them learn new things. You can also add a YouTube video to your PowerPoint presentation to create a more engaging experience for your audience and make your presentation more engaging and interactive.

Now that you know how to incorporate a YouTube video into your PowerPoint presentation, you can easily use it to help educate your audience while they are listening to what you have to say.

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Live Your YouTube Video in PowerPoint Presentation: Smart Guide

Maybe not everyone loves YouTube, watches and uploads videos on YouTube, but in the world's most popular community, sometimes you would like to add a favorite video on YouTube to your next presentation. Many people have tried various methods to make YouTube video in their PowerPoint. Here I just review these great ideas, and express the clear fact in my words.

Play YouTube Flash Video Online in PowerPoint with Live Connection

If you're going to give a PowerPoint presentation under the environment with live Internet connection. You can directly embed your expected YouTube video into the slide, and play the video in your presentation from Internet like embedding YouTube video in a Web page. Just follow the simple steps below:

1. At first, you need to find the hidden Control Toolbox out in PowerPoint. In Normal View of PowerPoint 2003 and earlier versions, go to View -> Toolbars -> select "Control Toolbox"; for PowerPoint 2007, go to PowerPoint Options -> Popular -> tick "Show Developer tab in the Ribbon".

2. In the Control Toolbox, click the last icon "More Controls" which is displayed as hummer plus wrench. In the set of controls available on your computer, select "Shockwave Flash Object". Then use your mouse to draw and resize an area in the slide as you like to place your YouTube video.

3. Go to the YouTube video page you'd like to add, and check the URL in the address bar of your Web browser. You'll get an address like "https://www.youtube.com/watch?v=hChq5drjQl4". Change the phrase "watch?v=" to "v/", and now the address become "https://www.youtube.com/v/hChq5drjQl4". The address is what we need to link the video from YouTube.

4. Right click the area you drew which is displayed as a big cross, select Properties and go to Properties tab. Just copy and paste the YouTube video address like "https://www.youtube.com/v/hChq5drjQl4" in the field as value of attribute "Movie"; set the value of attribute "Playing" and "Loop" to False. Close the Properties tab when everything is done.

5. Now save the presentation, preview and enjoy the embedded live YouTube video in the slide with a Internet connection.

Get YouTube Flash Video Offline and Add To Presentations

When you don't like the live YouTube video way, which requires live and reliable Internet connection, you may download YouTube video to your hard drive, and insert the video into presentation offline. It's also very easy to make in a few minutes.

1. Go to the YouTube video page you'd like to add, and check the URL in the address bar of your Web browser. You'll get an address like "https://www.youtube.com/watch?v=hChq5drjQl4". Then try some online services like KeepVid or other offline tools to retrieve and download the original Flash video file from the address. Rename the downloaded YouTube Flash video file from "get_video" to "xxx.flv" as you like in FLV format.

2. Now you need to decide in which format of YouTube Flash video you'd like to add in PowerPoint presentation. If directly inserting the Flash video in FLV format, you have to ensure the FLV file could be properly played back at first. It's recommended to install VideoLAN VLC media player to play YouTube Flash video files in FLV format.

3. Find the hidden Control Toolbox out in PowerPoint and go to "More Controls" as the way in the first steps of online YouTube section above. Select "VideoLAN VLC ActiveX Plugin v1/v2" in the set of controls available, then draw and resize the displayed area with mouse in the slide as you like. Right click the area you drew and go to Properties tab, and complete the value of attribute "MRL" with the path of the YouTube Flash video file, like D:\Temp\2008\temp.flv, then close the tab. Now the YouTube Flash video in your hard drive is ready to play in the presentation.

--- Insert YouTube Video As Common Video

Besides, you may also try to convert your YouTube Flash video in FLV format to other common video format like AVI, MOV, etc with some online services such as vixy.net or other offline video conversion tools. Then you can directly insert these converted video in your hard drive via "Insert Movie from File" in PowerPoint.

--- Insert YouTube Video As SWF Flash Movie

Generally speaking, to avoid video codec problem with different computers, and ensure the properly video playback in PowerPoint, Flash video in FLV format and other video formats is not recommended to be inserted in PowerPoint. Based on the popularity of Adobe Flash player, which is widely installed on most computers in the world, Flash movie in SWF is highly compatible cross-platform and properly played back. You may try some video to Flash conversion tools, such as WebVideo Author , to convert FLV or other video formats to SWF format.

The Flash movie file in SWF format could be inserted into PowerPoint presentation as "Shockwave Flash Object" in Contorl Toolbox like the way in the first steps of online YouTube section above. And you can embed the SWF Flash file in your presentation through setting the attribute "EmbedMovie" to True in Properties tab.

By the way, some presentation authoring tools, such as PPT2Flash Professional ( http://www.sameshow.com/powerpoint-to-flash-pro.html ), Articulate Presenter , offer the shortcut to insert SWF Flash files quickly, and finally output the PowerPoint presentation with YouTube Flash video as Flash movie in SWF format. Flash-based presentation is kind of great solution to avoid compatibility issues from video codec, PowerPoint versions and operating systems, and easy to make Web compliance.

Maybe the total guide for YouTube video in PowerPoint is a little of complicated for everyone. Google's PowerPoint killer in Google Docs is highly expected to add the feature to add YouTube video in online presentation instantly, if Google really wants to be the killer. After all, YouTube is a great video treasure for everyone, we can make better use of it with our works and life.

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How to Upload PowerPoint Presentations to YouTube

Table of Contents

PowerPoint presentations have been a popular tool for decades, and they still hold power in the business world. From a small work meeting to a crowded TED Talk, there are many professional discussions and lectures made easier by PowerPoints.

PowerPoint presentations can be recorded and shared at a later date. By uploading PowerPoint presentations to YouTube , you can increase your reach to co-workers, clients or friends. Doing so also allows your audience to view presentations on their own time without missing any important information. Microsoft even does what it can to simplify this process, but you still have to follow a few important steps.

Here’s how to do it.

1. Record your PowerPoint presentation

The first step is to record your PowerPoint presentation so that once it’s uploaded, viewers will be able to hear and see the entire presentation. You can use the Insert menu to add individual recordings to each slide. To do this, go to Click Insert > Media > Audio > Record Audio.

To record the entire slideshow, go to the Slide Show tab, and select Record Slide Show. Then, choose whether to record from the beginning or from the current slide. This option will include all narration, animations and slide transitions in the PowerPoint video.

Click Slide Show > Record Slide Show > Start Recording

Once your presentation is fully recorded, it’s ready to be converted into a video and uploaded to YouTube.

2. Turn your PowerPoint presentation into a video

To upload a PowerPoint presentation, you must convert it into a video. That includes all of the media – narration, animation, pointer movements and slide transitions – that go with it. So, once the presentation is up on YouTube, viewers will be able to watch it as if they were viewing it in real time.

There are two main ways to convert a PowerPoint presentation into a video: saving the file in a video format and saving the presentation as a PowerPoint Show. The advantage of saving the file as a PowerPoint Show is that your presentation will automatically jump to full-screen mode when someone opens it. This is ideal for business owners who are looking to send their video presentation to certain people instead of uploading it to YouTube.

Video presentations are saved as Windows Media Video (WMV) files, while PowerPoint Show presentations are saved in their own PowerPoint Show format (PPSX).

To save the presentation as a video, select File > Export > Create a Video > Select Video Quality > Use Recorded Timings and Narrations> Create Video.

To save the presentation as a PowerPoint Show, simply save the file under a new format. Click File > Save As > Browse > Save as Type > PowerPoint Show > Save.

3. Add audio to your PowerPoint presentation

You can add audio to a PowerPoint presentation on a PC or a Mac. Audio options include sound bites, music and narration. Adding sound helps further engage viewers, especially if you’re including commentary like you would if you were actually presenting the PowerPoint slideshow.

While in edit mode for your PowerPoint presentation, follow these steps to add audio to a PowerPoint presentation on a PC:

Click Insert > Audio. Then, select Audio on my PC from the available menu options. All available audio files on your computer will come up in the dialog box. Select the file you want to add to the presentation and click Insert at the bottom of the dialog box.

Choose Audio Tools Playback to edit the options for the presentation. From here, you can edit options such as Fade, Sequence and Loop Mode.

Here’s how to add audio to a PowerPoint presentation on a Mac:

Click Insert > Audio. Select either Audio Browser or Audio from File. The former allows you to add the audio from iTunes, while the latter browses your computer for the correct file. Choose the audio file. From the Audio Format tab, you can edit options such as Loop Mode, Play Across Slides and Hide During Slideshow.

After you edit a presentation with audio, you can preview the results using the playback option. Save all progress before exiting the program.

4. Upload your PowerPoint presentation to YouTube

After converting the presentation into a video format, sign in to your YouTube account, and click Upload at the top of the page. Select the presentation video you want to upload, and then adjust the video privacy settings.

Once the video is uploaded, click Publish to make it viewable to others. Be sure to use a catchy title that best represents the topic of your presentation so the right audience can find it.

5. Share your PowerPoint presentation with co-workers

Uploading presentations to YouTube is a great way for colleagues and customers to learn about a business on their own time. It also can be a great way to advertise changes or updates to a business. Make sure your connections know where to find your presentation and encourage them to share it with their own network. Share the link on your LinkedIn page and social platforms , email it to co-workers, include it in an email marketing newsletter . There are many ways to market your presentation and increase its reach, so you can build a loyal audience and continue to post engaging content.

Tips for creating a good video

When putting together your presentation, you don’t want to do the bare minimum and hope it impacts viewers. Here are some tips for creating an engaging PowerPoint presentation video your audience will love:

• Use simple visuals: Presentations work best when the visuals are simple. Don’t clutter the screen; embrace white space for improved readability. Limit pages full of long lists of bullet points. Instead, highlight only the most important facts.
• Choose a theme that fits the topic of your presentation: PowerPoint offers templates, but you may want to customize one to avoid coming across as cookie-cutter. Remember that the use of color is important to convey messages. Cool tones, such as blue and green, work best for background colors, while warm shades, such as red and orange, are best for text and charts.
• Include video clips and audio in meaningful ways :A crashing symbol between slides is more likely to come across as cheesy than engaging. Use engaging yet professional videos and audio clips that add to the presentation, not distract the audience from the topic. This includes narration, an explainer video that is relevant to the subject or simple transitions from slide to slide.
• Remember your audience: The top tip for creating a good video is to always keep your audience in mind . Imagine the video from viewers’ perspective and allow that to shape the features you add.
• Don’t overcrowd your slides with text: Using too many words on each slide will be overwhelming to your audience following along. Instead, include one-sentence summaries or bullet points (but limit them), then add audio commentary to expand on them further.
• Tell a story: While you want to approach the presentation in a professional manner, don’t turn it into a lecture. Use anecdotes and engaging stories to communicate your message. Rather than talking to your audience, have a discussion with them — even if they can’t interact in the moment. Approach the entire presentation like a conversation rather than a lecture.

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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17 fun presentation ideas (with video!) to wow your audience

• 30 Mar 2023

So you want to be the next Steve Jobs. Or Martin Luther King. Or any other dazzling orator you look up to. But you need a little something to add to your presentation ideas – you don’t want to bore people to death with Powerpoint.

Whether you’re creating a sales presentation, an event presentation, or just showing your travel video to Uncle Ron, we’ve compiled some of the best ways to get your audience seriously hyped up about your message.

Biteable offers online video presentation software, so we know a thing or two about making engaging presentation videos. In this guide, we share some of our favorite video presentation inspiration and show you some of the different types of presentations you might consider.

When you’re ready to make your own video presentation, head over to  Biteable  for hundreds of brandable templates, video scenes, and workplace-ready animations. With Biteable, making a video presentation is as easy as making a PowerPoint – only a whole lot more fun.

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Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Types of video presentations

If you’re looking to win over your audience with a presentation, videos are the best way to do it. According to Insivia, viewers retain  95% of a message  when they see it in a video, but only 10% if they have to read on-screen text.

When you’re making your presentation, you could either make your video the whole presentation, or just a part of the whole. Did you know, for example, that you can  embed a video in a Powerpoint document?  Either is possible with our video templates and it can be interesting to mix things up once in a while.

There are four main types of presentations:

• Informative
• Demonstrative
• Inspirational

Picking the right one will ensure you’re onto a winner with your video presentation. For example, if you’re onboarding some new employees, you might choose a video template that’s an informative presentation like this one:

Or, if you want to show off how something works, a demonstration presentation might be what you want to create:

A persuasive presentation would involve creating a video more like this charity infographic example:

And if you want something a little more inspirational, try something like this positive quote video template.

But that’s not all, folks! If you’d like to check out more awesome Biteable video templates, visit our  templates page here .

Creative (and fun!) video presentation ideas

You’ve now picked the type of presentation you need. But how do you get creative with your video?

First of all, it’s important your video is top-notch. Without high-quality graphics and production value, your message may fall by the wayside. Choose online  video presentation software  that’s easy to use and makes great-looking videos. That’s where Biteable comes in.

Whatever the topic of your presentation, your video format and design need to match the overall tone and message.

Delivering a corporate presentation on climate change? A fast-paced, wildly colorful template with upbeat music is going to feel a little off-message.

To identify how to design your presentation, think about the feelings you want to evoke in your audience. Want them to be crying with laughter? Moved to tears? Motivated into taking action? Pinpointing the emotions behind your presentation will help you choose the right template and make the best video possible.

17 great video presentation ideas

Now you’ve nailed down the type of video presentation you want to make, it’s time to master the finer details. Here’s just some of the ways you can make your message sing.

1. Start with a bold statement

A bold statement can capture your audience’s attention right from the get-go. Your statement should offer something slightly unusual and maybe even a little controversial. Something to make people sit up and take notice.

2. Tell a story

One of the best ways to get your audience’s attention is to tell a story – it’ll hit them right in the feels.

A personal, human story works because it the audience can relate to it on a personal level. Think about some stand-out examples of human stories that relate to your business or idea, and tell that story so people will connect with the central character. The bigger the emotion the better: love, longing, overcoming obstacles, things we’ve all had to deal with at some point in our lives.

Think about the  ‘story arc’  – how will you frame your message so the audience immediately empathizes?

If you’re selling trainers, perhaps you’ll talk about someone who’s training for a marathon. If you’re lobbying for women’s rights, perhaps you’ll tell a story of when a passing comment affected you deeply. Maybe you should think back to the decision that started your business, and start your presentation with that.

Here’s a great example of storytelling from one of the world’s top brands:

3. Use music

Music has great power to support and enhance the emotion in a video presentation, and has been proven to sustain an audience’s attention and aid in information retention. Music is used in movies to suggest an emotional state to the viewer, so why not in a video presentation?

Modern, up-tempo music will snap people to attention at the right moment, while slow, minor-key sounds relax the brain, which is useful for reviewing content so it can slip more easily into long-term memory.

It can be a struggle to find good quality  royalty free music , but here at Biteable we have a selection of great royalty free tracks (or you can upload your own if you’re that way inclined).

Music is one of the most critical (and often overlooked) aspects of any presentation. Here’s a good example of a Biteable template where the music does a great job of supporting the message.

4. Visual metaphor

Research has shown that combining pictures and text is one of the best ways to help people engage with and retain information. There’s something about how our brain works that makes text by itself far less memorable, so if you can combine something visual with your message, you’ll keep people’s attention longer and they’ll remember more of your presentation.

Talking to a group of people about taking action on something that scares them? A picture of someone diving or bungee jumping could work. Telling your boss how important that company retreat is next year? Show them an image of happy, relaxed people with their toes in the sand.

It doesn’t have to be obvious and clichéd, either. Closed doors, wide open roads, and lighting a candle all have subconscious messages that you don’t really need to explain. (Whatever you do, just don’t use the ultimate cliche: the overused  ‘water ripple’ .)

5. Use questions

Questions can be a great way to open a presentation, because they encourage the audience to think for themselves. It opens them up to a realm of critical thinking, which is perfect when you’re gonna sock it to them with your impactful message.

‘Did you know 15 billion trees are cut down each year?’

‘Have you ever considered what life would be like if you didn’t have to save money?’

The art of asking questions in a presentation means you can incorporate them into your video as a great lead-in. Combined with some appropriate music, it can really get your audience thinking about the issue, and then you’ll go on to explain exactly what your solution is.

Having a laugh can really do a lot to win over an audience. There’s no need to be too serious, and even if you’re dealing with a heavy topic, lightening the mood can work wonders.

Whether you’re looking to create a funny sales video, an event presentation, or a presentation for an interview — one thing’s for sure, you can’t go wrong by including humor.

7. Repetition

Simple. Effective. Powerful.

Repetition can be used in several ways: by offering several one-word sentences in a row (the repetition is in the rhythm), or by repeating a word or a key phrase several time throughout your presentation.

In his famous Stanford speech in 2005, for example, Steve Jobs concluded by saying  “Stay hungry. Stay foolish.”

Repetition is powerful. It drives home your key message and strengthens your position.

8. Motion Graphics

Motion graphics  are basically animation with text as a major component, and is a staple of what we do at Biteable.

When you use moving graphics in a presentation, it instantly captures attention. If your audience is just taking their seats, or are halfway through hearing your story, there’s no doubt they’ll sit up and take notice if you introduce some cool motion graphics, like this Meeting Tips example.

Although they can sometimes feel clichéd, quotes are a great way to impart a message in a presentation. Want your audience to understand something complex? A quote from Einstein should do it. Or would you like to say something meaningful and poetic? A couple of lines of Shakespeare should convey some wisdom.

10. Audio narration

Narration can give a different mood to your presentation, especially if the voice is powerful and the words are heartfelt. Use it to change the tone or pace of your presentation and it will certainly keep your audience hooked if there’s a danger of them losing interest.

11. Go bright with color

Color can have a huge effect on how your video comes across. Don’t be afraid to experiment. The contrasts of black and white can be extremely effective, but you can also grab people’s attention with some carefully-chosen primary and secondary colors, like in our Motion Graphics template.

12. Use illustrations

Illustrations are a great way to communicate information, especially if you’ve got lots to say. Whether you want to create a crowd of people or a cool depiction of some new fancy gadget, illustrations can draw the eye and make your presentation more interesting.

13. Infographics

When you utilize infographics, you can pack in a huge amount of data and information without confusing your audience. Think pie charts, digital numbers, and ascending animated graphs. These can show your audience boring data in an exciting way.

14. Create interesting transitions

The one advantage of video over a standard presentation is that you can do all types of funky things with transitions, like a whip pan transition, when the camera quickly pans between scenes. It’s a bit like a wipe, but much faster. Check out our full article on transitions  here .

15. Make it look cinematic

Adding a cinematic touch can help your audience feel receptive to your message because subconsciously, they will associate these elements with being at the cinema, eating popcorn, and generally having a good time.

16. Go retro

A cool, retro look for your presentation will make it hard to ignore. By going retro, you add a little bit of cheeky style to your message. You don’t need to go  quite as retro as the template below, but taking a step back in time is a sure way to add a little bit of zing to things.

17. End on a meaningful note

Your presentation will only give your audience a lasting impression if you end it right.

It’s important to let the audience know what you want them to do next: to visit a website for more information, to ponder an idea or new direction, or to take action toward a particular goal.

An attention-grabbing visual will work really well here, along with a meaningful end to the music – a change of pace, volume, or pitch.

What’s the takeaway message? A strong CTA (call to action) will ensure your presentation is memorable and much more likely to be talked about.

Video brings your presentation alive

Of course, we’re a little biased here at Biteable, but we’ve also sat through enough mind-numbingly dull presentations to know that video offers a delightful treat for your audience. It brings your message to life in a way no other medium can.

Ready to start crafting your presentation? Check out our range of templates  here .

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Chiefs' Harrison Butker blasted for commencement speech encouraging women to be homemakers

Kansas City Chiefs kicker Harrison Butker has aggravated one of the internet's biggest culture wars by telling a class of college graduates that one of the “most important” titles a woman can hold is homemaker.

During a commencement speech last weekend at Benedictine College, a Catholic liberal arts school in Atchison, Kansas, the NFL player railed against abortion, Pride month and Covid-19 lockdown measures.

Drawing the most viral backlash this week, however, was a section of his speech in which he addressed the female graduates specifically — telling them that it’s women who have had “the most diabolical lies” told to them.

“How many of you are sitting here now, about to cross this stage, and are thinking about all the promotions and titles you are going to get in your career? Some of you may go on to lead successful careers in the world,” Butker said. “But I would venture to guess that the majority of you are most excited about your marriage and the children you will bring into this world.”

The criticisms that followed took aim at Butker as well as the NFL.

"Hey @NFL — If you want to continue to grow your female fan base and any other marginalized group (straight white men are already watching your product), come get your boy," wrote Lisa Guerrero, a former NFL sideline reporter and now an investigative journalist for "Inside Edition."

He went on to tell the graduates that his wife would agree that her life “truly started when she began living her vocation as a wife and as a mother.” It is her embrace of this role, he said, that made his own professional success possible.

Butker’s comments share similarities with some of the more extreme ideas around gender roles that have gained traction in communities that promote “ tradwife ” lifestyles or other relationship dynamics that center on traditional gender roles .

“Listen, there’s nothing wrong with his wife being a homemaker. Homemakers are wonderful, that’s not the point,” filmmaker Michael McWhorter, known by his more than 6 million TikTok followers as TizzyEnt, said in a video response. “The point is he seemed to be acting as if you should be ashamed if you don’t want to be a homemaker, or, ‘I know what you really want to do is just stay home and have babies.’"

The speech was the latest incident to add fuel to the flames of this increasingly vocal cultural battle, much of which is playing out online. While many prominent right-wing men have voiced such beliefs before, they’re usually confined to internet forums, podcasts and other online communities where these ideologies thrive.

A spokesperson for Butker did not immediately respond to a request for comment.

Benedictine College and the Kansas City Chiefs did not immediately respond to a request for comment.

A spokesperson for the NFL told People Magazine that Butker "gave a speech in his personal capacity" and his "views are not those of the NFL as an organization."

"The NFL is steadfast in our commitment to inclusion, which only makes our league stronger," a spokesperson told the publication.

Butker, who is teammates with Chiefs tight end Travis Kelce, further drew surprise and criticism when he quoted Kelce’s girlfriend, Taylor Swift, whose monumental career success as a global pop star has inspired college courses .

“As my teammate’s girlfriend says, ‘familiarity breeds contempt,’” he said, drawing murmurs from the crowd as he used the “Bejeweled” lyric as an analogy for why Catholic priests should not become “overly familiar” with their parishioners.

In the days since his speech, a Change.org petition for the Chiefs to dismiss Butker for “discriminatory remarks” has garnered nearly 19,000 signatures.

“These comments reinforce harmful stereotypes that threaten social progress,” the petition stated. “They create a toxic environment that hinders our collective efforts towards equality, diversity and inclusion in society. It is unacceptable for such a public figure to use their platform to foster harm rather than unity.”

Those who criticized Butker’s speech online include actor Bradley Whitford as well as DJ and rapper (and self-proclaimed Swiftie ) Flavor Flav .

But his speech was also lauded by some on the religious right, including conservative sports media personalities such as Clay Travis and Jason Whitlock , who defended Butker’s statements toward women.

“Not a word Harrison Butker says here should be remotely controversial. He’s 100% correct,” former NFL wide receiver T.J. Moe posted on X . “Those trying to convince women that being assistant VP of lending & intentionally childless at age 40 is more fulfilling than making a family and home are evil.”

Sports and culture commentator Jon Root also posted that Butker “exposed the lies that the world has been telling women.” Women, he wrote, are wrongly encouraged to climb the corporate ladder, view children as a “burden” and see marriage as “not worth pursuing.”

Still, a deluge of viewers online took issue with his attitude toward women and the LGBTQ community. Many women also rejected the premise that they would be happier staying at home in lieu of paid work, even if they do have a husband and children.

“I am moved. I actually had no idea that my life began when I met my husband,” neurosurgeon Betsy Grunch, known as Ladyspinedoc on TikTok, said sarcastically in a TikTok video . “It did not begin when I graduated magna cum laude from the University of Georgia with honors. It certainly did not begin when I graduated with a 4.0 GPA, Alpha Omega Alpha, from medical school. And I had no idea that it did not begin when I completed my residency in neurosurgery.”

Angela Yang is a culture and trends reporter for NBC News.

To revisit this article, visit My Profile, then View saved stories .

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OpenAI’s GPT-4o Model Gives ChatGPT a Snappy, Flirty Upgrade

Since it launched in late 2022, OpenAI’s ChatGPT has generally fended off suggestions that it has emotions or desires by responding that it’s just an artificial intelligence model. Upgrades announced by OpenAI Monday showed the company apparently trying to make the chatbot act more like a human.

In demos, the new version of ChatGPT was capable of rapid-fire, natural voice conversations, picked up on emotional cues, and displayed simulated emotional reactions of its own.

During a livestream from the company’s headquarters in San Francisco on Monday, Mira Murati, OpenAI’s chief technology officer, announced that ChatGPT will be powered by a new, more powerful AI model called GPT-4o. The model will be available to both free and paid users of ChatGPT via a new desktop app as well as the existing mobile app and web version.

Murati said the GPT-4o model allows ChatGPT to respond more rapidly to voice, image, and video input than OpenAI’s previous technology. In demos, she and other OpenAI employees had fast-flowing conversations with ChatGPT, which answered using a liveley and expressive female-sounding voice and nimbly kept up when interrupted.

ChatGPT adopted different emotional tones during the conversation and at times responded as if it were experiencing feelings of its own. When an OpenAI employee said he had been talking about how “useful and amazing” the chatbot is, it responded flirtatiously, gushing “Oh stop it, you’re making me blush.”

“This just feels so magical, and that’s wonderful,” Murati said, adding, “over the next few weeks we’ll be rolling out these capabilities to everyone.”

At another point in the demo, ChatGPT responded to OpenAI researcher Barret Zoph’s greeting by asking, “How can I brighten your day today?” When Zoph asked the chatbot to look at a selfie of him and say what emotions he was showing, ChatGPT responded, “I’ll put my emotional detective hat on” and warmly said, “It looks like you’re feeling pretty happy and cheerful … whatever’s going on, it looks like you’re in a great mood.”

In a blog post Monday, OpenAI’s CEO, Sam Altman, highlighted the significance of the new interface. “It feels like AI from the movies; and it’s still a bit surprising to me that it’s real,” Altman wrote. “Getting to human-level response times and expressiveness turns out to be a big change.”

OpenAI’s tweaks may make ChatGPT more engaging and popular, but they may also change the way users think about the program.

ChatGPT became a sensation last year thanks to its remarkable ability to answer questions and generate text with what often resembles humanlike understanding. But OpenAI and leading competitors such as Google have so far generally sought to limit the anthropomorphism of their chatbots, by refusing to answer certain types of questions and having models remind users that they are mere computer programs.

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Despite that caution, the sometimes lifelike repartee of the latest chatbots can tap into users’ emotions. Some companies have adapted the technology to maximize this phenomenon, offering AI companions that role-play different human emotions or are offered as AI girlfriends and boyfriends . Some AI researchers have warned that the long-term implications of deploying programs that mimic and respond to emotions could be unwelcome.

A team at Google DeepMind last month released a research paper exploring the ethical risks that may arise as AI assistants become more capable. Among other things, the researchers warn that such assistants could become highly persuasive and addictive. Last year, a British man pleaded guilty to breaching security at Windsor Castle , saying that a chatbot he had exchanged more than 5,000 messages with had encouraged him to do so.

In addition to snappier conversational skills, OpenAI says its GPT-4o model makes ChatGPT better able to make sense of images, including photos and charts, and can store more information about a user in its “memory” to provide a more personalized experience.

OpenAI says it will make GPT-4o available to users of the free version of ChatGPT, essentially upgrading all users to its most capable AI model.

Google is expected to unveil new AI technologies of its own at the search company’s I/O developer conference starting Tuesday. Competition between companies working on AI seems unlikely to cool down. At the end of today’s OpenAI event, Murati promised that the company would soon be offering more announcements, “on our progress towards the next big thing.”

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YouTube Unveils New Content And Ad Offerings At Brandcast

YouTube unveils new ad offerings, touts creator influence, and boasts strong viewership metrics at annual Brandcast.

• YouTube announced new ad offerings like creator takeovers and branded QR codes.
• YouTube highlighted its strong viewership metrics and leadership in streaming watch time.
• YouTube emphasized the rising influence of creators and their reimagining of traditional TV content.

YouTube unveiled four new content and ad offerings at its 13th annual Brandcast at David Geffen Hall, Lincoln Center.

Key announcements include:

• WNBA Friday night games : Google and Scripps Sports announced an agreement for YouTube TV to show the locally televised WNBA Friday night games on ION in both the home and away markets of the teams playing. This season, YouTube TV will be the only digital multichannel video programming distributor (dMVPD) carrying local and national WNBA games. The games will be part of the YouTube TV Base Plan starting May 31 and continuing through the regular season.
• Creator Takeovers via YouTube Select : YouTube announced the expansion of this takeover option to more creators, which was initially piloted at the end of 2023. With the formalization of this program, brands will be able to collaborate with top YouTube creators to own a 100% share of voice on their channel, leveraging creator-fan solid connections.
• Non-Skips for Video Reach Campaigns : YouTube announced a new AI-powered format optimized for connected TV (CTV), using non-skippable assets across in-stream inventory.
• Branded QR Codes : YouTube launched branded QR codes, enabling advertisers to drive more interactivity by putting their brand front and center in a more modern QR code.

In addition to these news announcements, YouTube’s executive bench also took the stage to talk about their vision, the importance of content, and innovation in advertising.

Neal Mohan, the CEO of YouTube, said, “Creators are drawing audiences on the big screen because they’re the new Hollywood. They have business strategies, writers’ rooms, and production teams. They’re reimagining classic TV genres, from morning shows to sports commentary. And they’re inventing entirely new ones!”

He added, “Along the way, creators are redefining what we think of as ‘TV.’ And they deserve the same acclaim as other creative professionals. I believe it’s time a creator won an Emmy.”

Mary Ellen Coe, the Chief Business Officer of YouTube, said:

“No one is more engaged than loyal YouTube fans. They excitedly count down to new videos, rewatch old ones, and create their own in response. And they rush to their favorite creator’s channel in the 24 hours after new videos are released. Which presents an ideal moment for brands to engage with these fans.”

Sean Downey, the President of Americas and Global Partners at Google, said:

“Google AI has been at the core of our ads solutions for years. As we advance, our ability to help brands drive ROI keeps improving.”

The night featured musical performances by Billie Eilish featuring FINNEAS, Benson Boone, and Stray Kids, as well as various YouTube creators, including Haley Kalil, Kinigra Deon, Ryan Trahan, Shannon Sharpe, and Zach King.

This highlighted why a survey conducted by Kantar found that viewers in the United States say that if they could only watch one service for an entire year, YouTube would be the #1 platform they chose.

The audience gleaned other critical data throughout the evening event, which was part of the Upfronts.

For example, according to Nielsen’s total TV and streaming report for the US, YouTube has remained the leader in streaming watch time every month since February 2023. And 9 out of 10 viewers say they use YouTube, according to a Pew Research Study.

According to YouTube’s internal data, the key CTV metrics included:

• Views in the living room have increased by more than 130% from 2020 to 2023.
• On average, viewers watch over 1 Billion hours of YouTube content on the big screen (television) daily.
• YouTube TV has more than 8 million paid subscribers.
• Over 40 of YouTube’s top 100 channels by watch time have TV as their most-watYouTube’sen.
• Last year, views of Shorts on connected TVs more than doubled.

Advertisers in the audience also snacked on these news nuggets:

• According to a custom MMM meta-analysis commissioned by Google with Nielsen, on average, YouTube drives higher long-term Return on Ad Spend (ROAS) than TV, other online video, and paid social.
• Based on a meta-analysis across 13 NCS sales lift studies, AI-powered video reach campaign mixes earned an average ROAS 3.7x higher (271%) than manually optimized campaigns.
• According to a Kantar survey, viewers in the United States agree that YouTube is the #1 video platform for gaming content, outperforming TV, social, and streaming platforms.
• According to a Google/Ipsos YouTube Trends Survey, 54% of people would rather watch creators break down a significant event like the Oscars or Grammys than watch it themselves.

Now, that’s a lot of news to digest. Still, as I mentioned in “ Google Unveils Updates At IAB NewFronts 2024 ,” YouTube is also “expected to make more announcements at VidCon A” aheim 2024, which will take place from June 26–29, 2024, at the Anaheim Convention Center.

So, as TV newscasters would say in the old days, “Don’t touch that dial.”

Featured Image: Muhammad Alimaki/Shutterstock

Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O’Donnell in 2003. Their digital marketing agency has won ...

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YouTube has become an unqualified viewership giant — here's how execs plan to capitalize on the shift

• YouTube aims to capitalize on its top viewership status as it enters the TV upfront selling season.
• It'll push big creators with help from Zach King and Billie Eilish and tout cross-media measurement.
• YouTube will compete for attention with newer TV ad sellers like Amazon and Netflix, though.

Ad industry watchers are waking up to the fact that TV's big star is Google's YouTube .

In time watched on the big screen, the metric that matters to big-brand advertisers, Nielsen recently revealed that YouTube dominated streaming video viewing for 12 months straight, beating Netflix, Hulu, and others.

YouTube is ready to capitalize as it heads into TV's big upfront selling season. Industry observers widely believe YouTube is taking in far less ad revenue than it should be, based on its share of view time.

The platform will make its case to advertisers at its annual Brandcast event in New York on May 15. YouTube CEO Neal Mohan, Chief Business Officer Mary Ellen Coe, and Google President Sean Downey will tout AI tools to help advertisers scale their ad campaigns and creators who drive a wide array of viewers. Joining them will be top YouTubers, including Zach King and Haley Kalil, and artists such as Billie Eilish.

"I think everyone's quickly realizing that time spent is a more important metric than absolute reach," Brian Albert, managing director of US Video for Google/YouTube, told Business Insider in an interview. "If you're running an ad-supported streaming platform but no one's showing up to watch the platform, there aren't ad opportunities. We know our story's never been stronger than it is today, and we feel very confident in our ability to help clients achieve the outcomes they're seeking."

He could have been talking about Netflix, which is right behind YouTube in viewing time but whose new advertising tier has been limited by still-small subscriber numbers. Or Amazon, which stirred up advertisers with its addition of ads to Prime Video but hasn't released data on how many people are watching its ad-supported shows and movies and for how long.

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Other prestige streamers like Disney+ and Peacock, meanwhile, rack up barely 2% of view time each, per Nielsen.

Why YouTube is big on live sports

YouTube also affirmed its commitment to the industry's most sought-after content, live sports . YouTube has NFL Sunday Ticket, which it touted during last year's Brandcast, and has been reported to be interested in NBA broadcast rights that are being negotiated.

Some analysts have questioned the math for Sunday Ticket and wondered how much YouTube wants to spend on rights, given most of its content funding comes through ad-sharing, a model it likes for its ability to produce consistently high-performing content.

For YouTube, sports fuels that massive watch time, in turn feeding its ads business through related content like highlight clips and creator videos such as those of big sports YouTuber Donald De La Haye, aka Deestroying, who was featured at last year's Brandcast.

By way of example, YouTube pointed to its stats showing that during this year's Super Bowl, the ads posted on YouTube had more than 90 million views. Views per hour on halftime performer Usher's official channel were more than five times higher than those of the previous Sunday.

"It's a different model, but we continue to evaluate a range of opportunities in the US and around the world based on the insatiable appetite viewers have for both wide sports and the shoulder content that supports it," Albert said. "There's so much conversation on YouTube that happens on so much sports every day. So we want to feed our viewers appetite for more sports-related content."

Amazon and Netflix are vying for attention

There's a lot of buzz to stand out from this year. Amazon is grabbing attention with plans for its first upfront. Netflix is turning its first in-person upfront into an experiential event (its first one, in 2023, was virtual, which let it avoid clashing with striking Hollywood writers).

YouTube still faces legacy ad buying structures where some agencies still buy old-fashioned TV and social video separately. Some advertisers also still consider YouTube's user-generated content less prestigious and trustworthy than traditional Hollywood entertainment.

YouTube is poised to grow its share with each passing year, though, helped by the rise in audience-based buying and the blurring line between professionally- and amateur-produced content, said longtime ad industry consultant Brian Wieser, who's estimated that YouTube is outspent only by Disney on content.

"The revenue share with creators is real," he said.

Kate Alessi, managing director of global product solutions at YouTube, said the platform is seeing interest in cross-media measurement, based on conversations with advertisers and similar efforts like the UK's Project Origin , but acknowledged there are still headwinds.

"It's part organizational structure," she said. "A lot of agencies have now created holistic video teams. Some have taken different approaches. Systems have been built over decades to understand buying and measurement. Getting all of them updated and changed is very complex."

On February 28, Axel Springer, Business Insider's parent company, joined 31 other media groups and filed a $2.3 billion suit against Google in Dutch court, alleging losses suffered due to the company's advertising practices.

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