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Put Your Summer Interns to Work on Social Media Projects

By Stefan Deeran

Updated on: June 1, 2009 / 3:20 PM EDT / MoneyWatch

• The Source: DISRUPTology, a blog by social media consultant Aaron Uhrmacher.

You probably don't want to an intern blogging on behalf of your company. But an intern can tackle much of the social media grunt work, and probably have a valuable learning experience while doing so. Here are ten ways your summer intern can deliver more than fresh coffee to the communications team:

1. Social Media Overviews : Instruct each intern to create a 30 minute presentation on the social media platform of his/her choice that includes an overview, how its used and how your business might participate. 2. Competitive Analysis : Ask an intern to build a full social media profile analysis of a competitor or client. This might include what platforms they use, how they participate and some metrics do determine how they are successful. 3. Account creation/customization : Allow them to create and populate some of your executive's social media accounts. Then, set up some time for the intern to teach the executive about the platform. ( NOTE: the intern should not participate on behalf of the executive). 4. (Social) Media Research : Which social media platforms are your main media contacts using? Are they blogging? Using Twitter? Do they want to be contacted through any of these by your company? 5. Template creation : If your intern knows Photoshop or another design program, it might be fun to have him/her create customized templates for your firm's Twitter pages or a logo/avatar for your company's employees. 6. RSS building : If you've never taken the time to set up an RSS reader to monitor social media activity around your brand, your client or your industry, this is an awesome task for an intern. Once it's set up, though, you have to use it! 7. Blog monitoring : There are hundreds of millions of blogs, and probably hundreds that reference your brand or industry. Your intern can conduct research and report back about the most important blogs in your niche. 8. Blogging : Have interns post about their experiences on your internal or external blog. Not only will it showcase another side to your company, namely that you're empowering your interns, but it also provides your team with important feedback about the internship. 9. Web Analysis : When it comes to e-commerce, usability and design, most web savvy college age students have seen their fair share of websites. Invite your intern to provide an in-depth analysis of your corporate site. A fresh set of eyes from your target demographic might be useful. 10. Video : Editing images and video are important new media skills. Your interns could record a few interviews with executives. Even if they're not perfect, the point of an internship is to learn, and these are already proven skills that will benefit both the intern and the company.

Stefan Deeran helps environmental nonprofits and green businesses develop and execute their new media campaigns. He also publishes The Exception magazine, a nonpartisan news platform serving his home state of Maine. You can follow him on Twitter @RStefanDeeran or via Facebook .

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Social Media Internship skills for your resume and career

A social media internship requires a range of hard skills, including expertise in social media platforms like Instagram, Twitter, and LinkedIn. Understanding social media analytics, content creation, and graphic design is vital. Jim Clune , an instructor at Seattle University, highlights the importance of communication and content in PR, emphasizing the need for strong written and verbal skills. Media relations, measurement, and research skills are also essential for success in the field.

Soft skills are equally important for a social media internship. Clune notes that networking and communication skills are crucial for building connections and making face-to-face connections. Brittany McElroy , a senior lecturer at the University of North Texas, emphasizes the importance of good networking and communication skills, as well as understanding that traditional networking skills can go a long way in the digital age.

15 social media internship skills for your resume and career

1. instagram.

Instagram is a photo and video-sharing social networking service that allows users to share content and interact with others. Social media internships use Instagram to promote awareness and engagement for their brand. They use Instagram to create and post eye-catching content, deliver visual and verbal content, and promote product awareness and marketability. They also use Instagram to increase the numbers of followers and interactions with followers for their clients and company.

• Authored attention grabbing tweets and posted eye catching Instagram posts to promote product awareness and marketability
• Used Facebook, Twitter, Instagram, and Google Plus to deliver visual and verbal content to engage restaurants with their customers

2. Facebook Insights

Facebook Insights is a tool that allows social media professionals to analyze their content's performance on Facebook. Social media interns use Facebook Insights to track trends in user growth, content consumption, and engagement with their content. They also use it to monitor the effectiveness of their social media marketing strategies.

• Utilize Facebook insights for analyzing trends within user growth and demographics, consumption of content, and creation of content.
• Developed strategies to increase organic traffic to social media accounts, applying Facebook Insights to track progress.

Twitter is a social networking platform for sharing short messages and information. Social media internships use Twitter to update followers with company news, engage in conversations, and market products. They also monitor conversations on Twitter, create and design graphics for promotional use, and update the company's Twitter account with content. As Michael Ray Taylor , Professor and Chair of the Communication and Theatre Arts department at Henderson State University, puts it, "spend time every day on Twitter, no matter how much you might hate it--that's where journalists network, at least for now."

• Developed new social media strategies towards increased customer outreach and community and potential viral marketing possibilities on both Twitter and Facebook.
• Enhanced social media skills through constant communication using professional Twitter and Facebook accounts.

4. Social Media Marketing

Social media marketing is a way for businesses to connect with customers using social media platforms such as Facebook, Twitter, and Instagram. Social media interns use social media marketing to promote products, manage company social media accounts, and increase brand awareness. As Dr. Tara Moore , Director of the Professional Writing Program at Elizabethtown College, puts it, "Recent graduates often start in content creation and social media marketing, which make for an excellent first job out of college."

• Promoted and managed online social media marketing for our product directed at incoming freshmen students at several assigned North American universities.
• Manage and analyze social media accounts daily * Assist in promotions including event photography Skills Used Social Media Marketing Event Management

5. Linkedin

LinkedIn is a professional networking platform. Social media interns use LinkedIn to educate others about the platform, maintain corporate information, and spread awareness of their organization. They also use LinkedIn to contact potential clients, establish online presence, and promote customer service. Social media interns post news articles, manage postings, and update client social media sites to increase exposure. They also engage in social media platforms, such as Facebook, Twitter, and LinkedIn, to promote press releases, interviews, and original content.

• Facilitated seminars educating peers about social media, focusing on Facebook and LinkedIn.
• Maintained corporate information in Google+ and LinkedIN accounts.

YouTube is a video-sharing platform where users can upload, share, and view videos. Social media interns use YouTube in various ways, such as creating and managing content, conducting interviews, and promoting businesses or products. They may also use YouTube to interact with customers and increase brand awareness. For example, they may design and post content on YouTube channels, manage and update social media accounts, and analyze data to identify emerging trends. They may also use YouTube to publicize activities and events.

• Assisted with strategic marketing, social media/market research, YouTube production and social-media account development.
• Interviewed, produced and edited Trilogy employee testimonials for website and YouTube channel

Choose from 10+ customizable social media internship resume templates

7. pinterest.

Pinterest is a social media platform that allows users to share visually-appealing content. Social media internships use Pinterest to promote products and raise awareness about their company. As a social media intern, you might manage a company's Pinterest account, update it with new content, and interact with followers. You might also use Pinterest to create campaigns and grow audiences. For example, you might create a Pinterest campaign that results in dozens of repins and likes within weeks of launch.

• Raise awareness as manager of the Facebook and Pinterest account for a company creating university related products.
• Managed Examiner Twitter and Pinterest accounts to promote website and interact with followers

8. Press Releases

A press release is a public statement issued to the media. Social media internships use press releases to spread the word about their company's current and upcoming programs and partnerships. They also create press releases to announce new product publications and upcoming competitions. They distribute press releases to increase brand awareness and create original PR campaigns with identified target audiences.

• Proposed and drafted press releases covering current and upcoming programs/participants.
• Develop press releases communicating new partnership with Melanoma Research Foundation.

9. Hootsuite

Hootsuite is a social media marketing platform that allows users to schedule and manage content across multiple platforms. Social media internships use Hootsuite to plan and schedule posts for various clients, engage with audiences, and monitor online conversations. They also use Hootsuite to organize future tasks, publicize blog posts, and coordinate cross-posting to other social media pages. As Hsin-Yen Yang Ph.D. , an Associate Professor at Fort Hays State University's Department of Communication Studies, puts it, "Earn certificates or at least take online courses (some of them are free) from Google analytics and social media management sites such as the Hootsuite academy."

• Developed social media calendars to track posts for various clients through programs such as HootSuite, Microsoft Excel, and WordPress.
• Monitored interaction on social media sites, frequently engaging with audiences using social media platforms such as HootSuite and TweetDeck.

10. Google Analytics

Google Analytics is a tool used for analyzing and tracking website traffic and engagement. Social media interns use Google Analytics to monitor website performance, track user movements, and assess the effectiveness of their campaigns. They use this data to improve consumer engagement and recommend changes in communication plans. As Dr. Jiangmeng Helen Liu Ph.D. , Assistant Professor at Seattle University's Communication Department, puts it, "It would be particularly impressive if applicants demonstrate their ability to understand and use Google Analytics, social media analytical tools, media aggregators, and monitoring tools."

• Analyzed website and social media traffic using Google Analytics and developed recommendations on how to improve consumer engagement.
• Monitored and analyzed social media return on investment through Google Analytics and business strategy.

11. Social Media Analytics

Social media analytics is the process of using data to understand the performance of your social media content. Social media internships use social media analytics to track engagement and demographics, monitor performance, and suggest improvements. They also use analytics to create content strategies, compare platform performance, and assess future advertising reach.

• Tracked and analyzed social media analytics across platforms and presented a monthly report to management with findings and recommendations.
• Created a report comparing social media analytics for Nickelodeon postings vs. Nickelodeon's Danger Thunder crossover.

12. PowerPoint

PowerPoint is a presentation software used to create slideshows. Social media interns use PowerPoint to create presentations for promotional purposes, track data, and develop marketing materials like line sheets and look books. They also use it to create practice templates, plan events, and communicate with the creative director.

• Helped manage the Concrete2Green official blog and created multimedia PowerPoint presentations for promotional purposes
• Produced instructional PowerPoint presentations for County employees.

13. Media Management

Media management is the process of managing all aspects of a brand's online presence. Social media internships use media management by monitoring online brand reputation, community management, and utilizing social media management software to view the effectiveness of social media efforts. They also develop philosophies for social media management, improve listener numbers, and create content. As one social media internship put it, "Trained sales agents in social media management and tool utilization."

• Monitored social media management system for online brand reputation management and community management.
• Utilized social media management software to view effectiveness of social media efforts.

14. Social Media Management

Social media management involves overseeing and administrating a company's social media presence. Social media internships use social media management in various ways such as creating content, scheduling posts, handling customer relations, and managing brand presence. They also conduct research to establish social media policies and regulations.

• Researched and established social media management platform and corporate social media policy.
• Followed regulations for proper social media management.

15. Graphic Design

Graphic design is the process of creating visual content using computer applications. Social media internships use graphic design when promoting client brands and events on social media, creating content for digital media platforms, and designing promotional pages for new jewelry lines. As Professor Craig Curtis from Bradley University's Department of Political Science puts it, "Students wanting to work on campaigns will need excellent computer skills, including web design, graphic design, videography, and app development."

• Designed promotional pages for new jewelry lines, utilizing graphic design applications.
• Acted as administrative assistant to graphic designer.

12 Social Media Internship Resume Examples

Build a professional social media internship resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 12 + resume templates to create your social media internship resume.

What skills help Social Media Interns find jobs?

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What technical skills for a Social Media Internship stand out to employers?

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What soft skills should all Social Media Internships possess?

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List of social media internship skills to add to your resume

The most important skills for a social media internship resume and required skills for a social media internship to have include:

• Facebook Insights
• Social Media Marketing
• Press Releases
• Google Analytics
• Social Media Analytics
• Media Management
• Social Media Management
• Graphic Design
• Social Platforms
• Social Media Sites
• Content Creation
• Content Calendar
• Social Channels
• Adobe Photoshop
• Editorial Calendar
• Market Research
• Video Content
• Target Audience
• Social Networks
• Event Planning
• Sprout Social
• Creative Content
• Web Content
• Community Management
• Search Engine Optimization
• Content Marketing
• Copywriting
• Blog Content
• Relevant Content
• Photo Shoots
• Brand Marketing
• Local Events
• Google Adwords
• Media Research
• Competitive Analysis
• Promotional Materials
• Community Outreach

Updated April 25, 2024

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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DIGITAL MARKETING MANAGER INTERNSHIP EXPERIENCE AT GLOBAL SOCIAL MEDIA MARKETING

Global Social Media Internship Experience and Career Growth

Digital Marketing Industry Overview:

Global Social Media Marketing (GSMM) is a part of the emerging industry of digital marketing consulting. Many small to medium businesses have begun to see benefits of growing a strong social media base to help drive consumer traffic, whether it’s for online e-commerce traffic or to indirectly drive consumers to brick and mortar establishments. Over the last decade, many companies have found that digital marketing is quickly becoming easier and more efficient than traditional mass marketing to unrefined audiences. Common industry tools, such as Google Analytics, Google Adwords, and FacebookAds, have become instrumental in targeting and segmenting specific audiences for respective businesses. The reason for this shift from traditional marketing can be explained with a simple, intuitive approach. In the online world, users are easily tracked by cookies through IP addresses and with this established line companies are able to track user likes/dislikes and trends to implement more fitting marketing tactics that cater to their needs. This differs from traditional marketing such as TV ads, which are used on a mass scale to varied audiences allowing for a greater reach, but the audiences are unrefined, so quantifying conversions and the effectiveness of marketing tactics is lacking through the use of this large-scale method. Mass marketing methods such as these are not ineffective which is why large companies still compete with each other for ad spaces like Super Bowl commercials, but for small businesses that lack large budgets, digital marketing has become a more effective way to gain results that are quantifiable.

The other side of GSMM is Education Technology. The EdTech industry is also an emerging area that GSMM looks to get a grasp on. This trend has become more popular as society has become more digital and tech-based. At the moment, public schools ranging from K-12 and colligate institutes are trying to find new ways to better help students learn. With a diversity of students comes a diversity of learning methods and the introduction of EdTech enables teachers to provide alternatives methods of teaching to better cater to the different ways the diverse student population can learn. Some of these new innovative trends include personalized online courses, augmented/ virtual reality, and professional development for teachers in public schools. Having students become more adept with the Internet of Things (IoT) and exposed to these tools at an early age will help with a smoother transition into their careers. An example would be G Suite technologies which include Google Docs, Google Excel, and Google Spreadsheets. These tools are used across all industries and the idea is to already have students equipped with the ability to use these tools preparing them for any job field.

Social Media Consulting  and Education Technology Company Overview:

Global Social Media Marketing, LLC. is a licensed Social Media consulting company for small to medium sized businesses and also provides EdTech services for public schools and EdTech conferences. GSMM is considered to be in the startup phase of its life, where the social media consulting aspect of the business is the main focus, but the company still continues to expand into the EdTech industry with new services. GSMM handles most of its business online but it is based in Denver, Colorado where the CEO, Benjamin Kepner, currently resides. Because most of the services provided can be handled in an online setting; this allowed me to work from the comfort of my laptop in Athens and Atlanta during the summer.

The size of the company varied throughout my time there as the CEO is continuously searching for new interns, a popular trend most startups partake in. The company size ranged from 2-5 people, who all worked and communicated in an online atmosphere via emails, texts, calls, and video chats. My job title as Digital Marketing Manager encompassed several tasks that are normally associated with the job title as well as other tasks outside of the job description that needed to be accomplished for the forward progress of the company. These tasks will be covered later in the report.

The main objectives for Global Social Media Marketing are to provide small businesses with the essential tools needed to grow their presence on social media as well as other minor services mentioned before including EdTech innovations. Currently, pricing is dependent on the customer’s needs which may vary from client to client. GSSM does provide an extensive amount of services ranging from Social Media Marketing plans to Social Media Partnerships to Google AdWords. Pricing is also dependent on the length at which our services are needed. As a startup company, our pricing has to be flexible because of our lack of market share in the industry and also because of customer budgets that have a wider range based on the size of their company and their needs. The CEO/Founder Benjamin Kepner has created GSMM as an online service provider which means most, if not all, services can be discussed and implemented online. From the onboarding of a new client to the implementation of social media strategies, to data analysis and presentations, all services can be done online, giving both service provider and clientele the flexibility needed to carry out other business tasks for both parties. To promote the business, we have established a presence in the industry by attending EdTech conferences and networking during those events, we have a fully functionally website with content blogs as well as service descriptions. Our social media presence encompasses several major platforms: Twitter, Facebook, Instagram, YouTube, and LinkedIn. Some specific marketing tactics used include providing case studies of prior clients to new clients and building a reputable partnership base. GSMM also implemented some of its own services for the website to optimize and drive traffic. One way of doing this is through improving SEO Yoast for the blog articles on the website. This search engine optimization allows for better search results in Google for anything in relation to GSMM.

Global Social Media Internship Overview

Global Social Media Marketing, as stated before, is a startup company so I was responsible for a variety of things within the company. Several tasks were directly in my field of digital marketing while others were outside of that field, but this allowed me to learn more about our business. With all these responsibilities, I was able to see the full vision of where the startup is heading. At the beginning of the social media internship, a majority of my tasks fell into the table provided above. The table encompasses my weekly tasks and the amount of time each duty required. At certain points of the social media internship, some tasks were pushed ahead of others based on what the CEO felt needed the most attention. In general, my typical day included 2-3 hours of editing blog articles to improve the SEO Yoast rating, 2-3 hours of managing our social media channels, and the remaining work day included miscellaneous tasks not mentioned in the table above to help with the development of the business as a whole. These tasks included R&D of our competitors, presentation editing for, CEO, Benjamin Kepner’s conferences and public speaking events, R&D for untapped market shares in various industries, and occasionally helping out the sales intern with cold calling and research into possible leads. These additional tasks would comprise the remaining 1-3 hours of my work days which were allowed to be flexible because all tasks and relationships related to the business were exclusively online.

In the beginning, the tasks shown in the table above were formatted for the preparation and improvement of our website/social media platforms. As more clients were brought on, I was allowed to use the skills I sharpened from improving our website and social media channels to then work on clientele projects. The tasks in the table remained virtually the same for these new companies because they also were looking to improve their social media platforms and drive traffic to their respective websites. The transition from working to build our business to working with clients to build their digital platforms was smooth because similar tactics were utilized. Small tweaks would be made based on the industry in which the client was stationed. This allowed me to work on projects in several industries including augmented/virtual reality, insurance, real estate, and local restaurants. To surmise my overall role within the marketing strategy, I believe my work improved the quality of the website. Improvement of SEO Yoast does so much for Google recognition. Our blogs were easier to find and identified when searched in Google which improved website traffic. I was also directly involved with optimizing clients’ social media platforms which brought revenue for accomplished and improved channels. All of my accomplished tasks freed up time for Benjamin to handle more complex tasks for current clients as well as bring on additional clients overall. This led to direct growth in business as we continued to gain more clients.

Digital Marketing Project/Task Description

The task I felt that brought most satisfaction to me as well as the company was working on the South Carolina Upstate Technology Conference presentation. This conference was described to me by the CEO as the most important conference of the year. This event was a great opportunity for Benjamin to network on the behalf of the company in efforts to gain insights and potentially monetize the other side of the business, Google for Education. The opportunity allowed for direct conversations with our target audience, educators and tech corporations alike. Having a speaker’s slot at the conference allowed for Benjamin and the company to be in the spotlight and I was tasked with editing and curating the information on the presentation to fit the audience. The presentation incorporated information about the importance of improving the education system in modern society. Improvements would be done through the introduction of Google Certified Trainers, such as Mr. Kepner, to teach educators in professional development sessions and then integrating Google technologies into classrooms in order to better prepare students for higher learning and future careers.

My involvement brought short-term value because of the exposure the conference brought to Global Social Media Marketing. Our presentation led to partnerships and interest by several attendees about our services on both social media consulting and EdTech features offered by the company. The long-term value brought about by my input into the presentation is indirectly building atop an established reputation which could potentially lead to similar conferences and events. For a startup company such as GSMM, exposure to the minds of our industry leaders in attendance greatly improves how we are viewed by competitors and consumers alike.

Digital Marketing and Technology Skills Learned

At the beginning of my time at GSMM, I was responsible for editing over 300 blog articles. These articles were developed over several years by the CEO and the articles have been periodically posted since the inception of the company and website. I first learned about the wonders of SEO Yoast in a social media marketing course I had taken the semester prior to the start of my social media internship so it was exciting to finally be able to use the knowledge gained in a classroom setting, in the real world. Optimizing SEO Yoast allows for search engines, like Google, to better direct users to what they need based on the information your website provides. With a plethora of articles that range from Event Marketing to Travel, website traffic could improve greatly by simply achieving good SEO Yoast for each individual article helping the overall website become more search friendly for Google. Other than the traditional proofreading I was tasked with optimizing metadata, the text snippets are seen in Google search under the title of the website that describes what that particular landing page entails. I also was responsible for optimizing the alt text, adding relevant pictures to articles, and creating focus keywords suitable for each individual article. I became proficient in this task by editing over 300 articles which brought improved search traffic and results for the website.

Another useful skill I have picked up while at GSMM is proficiency in the usage of Word Press and Google’s G Drive. Throughout the social media internship, most of the work and engagement was done through both Word Press, the interface used to create the company website, as well as Google tools based in all Gmail accounts. Word Press and the many tools incorporated with the content management system taught me how to analyze data and insights tracked on the program. Google Analytics allows the company to view things such as the number of sessions, page views, and bounce rate. The introduction to these insights allowed me to understand truly how digital marketers in today’s society are able to learn from customer behaviors, to then address faults and ask important questions for the overall improvement of the company. Optimizing SEO Yoast is a feature found in Word Press, so the daily use allowed me to sharpen my understanding of how websites function through Word Press. The other tool the company relied on was Gmail and G Drive tools. Prior to this social media internship, I rarely used my Gmail account and the various applications such as Google Docs. The company has ventured into the EdTech atmosphere through teaching Google tools and with the help of CEO and Google Certified Trainer, Benjamin Kepner, I was able to use the G Drive tools to their full potential. Most communications were via emails and Google Hangout calls, making Gmail a vital lifeline for the business.

Lastly, one of the things that really allowed me to develop was learning how to grow accounts on social media platforms. At the beginning of the social media internship, I was tasked with growing out our social media platforms. This process, though tedious, gave me hands-on experience in a field that piques my interest, social media marketing. The process taught me how most startup companies and social media influencers are able to grow their own accounts from scratch and gave me a greater appreciation for the work that goes into being a social media powerhouse. After working on the company’s social media platform, I was given the green light to take on clients and work on growing their platforms giving me more experience in different industries.

Global Social Media Marketing Company Strengths and Weaknesses

I believe one of the major strengths of the EdTech service is the marketing strategies that have not been put into full effort thus far in the life of the company. The idea of targeting public schools and challenging educators to enhance the learning experience of the next generation is a brilliant ploy. Once I was informed of this strategy I felt a sense of purpose with the work I contributed to launching this new project. I was proud of the prior work I had participated in, but this service felt like it is more than revenues and profits. Having first-hand experience learning from Benjamin, the tools and knowledge about Google products will be extremely beneficial to all exposed, especially students entering college. Preparing students for the modernized world is a great societal deed that I believe is lacking in this country and as more European countries invest in EdTech, I believe this will allow for companies such as GSMM to benefit while also providing a service that society can benefit from.

The other strength I would like to highlight is the efforts made by the CEO to find opportunities to participate in conferences and give presentations on our services. This allows GSMM to get great exposure to industry giants. For all of the conference presentations I helped prepare, feedback was always given by some well-known industry leaders and this allows the company to learn and grow. These conferences also encourage networking and this allowed GSMM to gain several partnerships. Some of these partnerships have given us leads into industries we otherwise would have missed.

The biggest weakness in the company would be a lack of marketing expertise. Prior to the spring of 2018, the company was a one-man show run by Benjamin Kepner, a UGA Marketing graduate, with almost 8 years of marketing experience. Outside of Mr. Kepner, the company is in the hands of interns. I believe the other interns would agree that Benjamin holds a wealth of knowledge that can only be matched by a few and it is great to have him as a mentor but the struggles of working on several different upper-level projects alone can stall the growth of the business.

Another minor weakness would be the structure of the team. During the social media internship, I was asked to do several tasks a lot of which varied drastically. I enjoyed the exposure to the wide array of things to learn and being that the company is still in its startup phase, I learned great points on entrepreneurship. The downfall of this was the inconsistency of jumping around from different department tasks. The problem would sometimes cause an overlap between interns. Job titles were assigned but these had to be flexible because of the size of the company.

Social Media Internship Recommendations

For the first weakness of lacking more marketing expertise, I think the solution is clear. Hiring a second expert would allow for a division of workload as the company onboard more clients. As an intern, we were not paid an hourly rate, and this is the probable reason behind the reluctance to hire another expert. If this solution is not fitting, I would suggest hiring interns that have already graduated from college and potentially has work experience in the fields required. The growth of the company will remain stagnant without more expertise to help guide interns as well as take on some of the workload that cannot be handled by the interns.

The solution for the second weakness would be to micromanage the tasks required of the interns. Having a little more structure could go a long way in overall productivity as the expansion of the company continues. Another solution to this weakness would be to hire more interns with specified job descriptions. I enjoyed experiencing all aspects of the projects I worked on, but I definitely liked some tasks more than others because I felt more in my comfort zone. The overall trend I can see with these weaknesses is that the company has great potential and is growing rapidly, but without more hands on deck the process is slowly stalling.

Social Media Internship Reflection Summary

Global Social Media Marketing allowed me to see the benefits of modern, digital marketing and how digital data has become so prominent in learning customer behaviors. Along with the digital marketing experience, I was able to learn from an entrepreneur about the metrics of how to start and maintain a successful startup company. As my mentor, Benjamin Kepner taught me how to enhance a brand while also using these skills to brand myself. Benjamin continues to learn every day as he earns certifications in a number of areas that allow him to add more services to his company. With that being said, I believe a good phrase to describe my time at GSMM would be, “Marketing yourself is just as important as marketing for a company.”

Personal Value

Throughout this social media internship experience, I have been able to learn from a former UGA grad, Benjamin Kepner. During the summer I was introduced to many industry lessons as well as life lessons which I am very appreciative of. I continue to stay in contact with Benjamin as he has become a mentor for me. I am able to ask marketing questions and personal questions alike as I get ready to graduate and enter the job market and with an asset like Mr. Kepner, I have become more assured in my career path. This social media internship has given me great work experience in my field while also giving me perspective on entrepreneurship and leading a startup to success. I would highly recommend this social media internship to fellow peers because of the range of work interns are exposed to. For marketing majors working toward digital emphasis, this social media internship has allowed me to become more familiar with subjects such as social media marketing, digital analytics, and Google AdWords. Many of the courses I have taken at UGA have touched on these subjects, but I was able to put what I learned in the classroom to use in the real world which I believe is the most efficient way to learn.

By: Voshon Ramcharan, Terry College of Business, The University of Georgia 2018

SOCIAL MEDIA INTERNSHIP EXPERIENCE AT GLOBAL SOCIAL MEDIA MARKETING

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Social Media Marketing Intern

Company description.

Eataly is the world’s largest artisanal Italian food and beverage marketplace! Eataly is not a chain; each Eataly is different, with its own character and own theme – but all with the same aim… for our guests to:

• EAT authentic Italian food at our restaurants, cafés and to-go counters
• SHOP a selection of high-quality Italian, local and homemade products
• LEARN through our classes and our team’s product knowledge

Job Description

Eataly is hiring a Social Media Intern for Summer 2024 to work with and learn from Eataly’s Marketing Team. This internship is a unique opportunity for hands-on, professional experience with a fun and dynamic team. Get a taste of what life is like as an Eatalian!

With the guidance of the Head of Media, the intern will:

• Learn about Eataly’s social media through analytics and how to grow exposure for the brand through multiple media outlets
• Work across Eataly’s various platforms (Facebook, Instagram, Twitter, etc.) to understand the brand’s overall social media posting presence.
• Aid in the strategic development and on-going optimization of editing pictures and videos for Eataly’s catalog’s
• Work on the creation of a mood board for content creation with respective to Eataly’s future marketing goals and needs.
• Execute and assist in various marketing events at the Eataly stores, from submitting events to proper media outlets, to event set up, and much more
• Design and create a final presentation for Eataly’s social media platform by creating new content while focusing on new brand guidelines.
• Performs other duties as required or assigned

This internship runs from June – August.  The internship is onsite at Eataly’s corporate offices in Manhattan, NY. The intern will be scheduled per week, Monday – Thursday from approximately 9 am – 6 pm. Internships at Eataly are paid an hourly rate.  Housing and transportation costs are the responsibility of the intern.

Qualifications

• Actively pursuing an undergraduate degree, preferably in Marketing, Graphic Design, Film, and/or Visual Arts
• Exceptional photo and video making skills
• Knowledge of Adobe Photoshop, Premier
• Creative skills and attention to detail
• Ability to take direction and work independently

The compensation for this role is $16 per hour

If you are not a current undergrad, consider applying for many of our open roles!

Additional Information

BENEFITS AND PERKS

• Learn about food, beverage, and Italian culture through classes and events
• Connect directly with company leaders through “caffè e chiacchiere”: coffee chats with leadership 
• Complete and present a meaningful project over the course of the internship
• Free staff lunch daily and discount at Eataly marketplaces and restaurants
• Have 3-day weekends all summer long (our program is Monday – Thursday)

Eataly is an equal employment opportunity employer. It is the Company’s policy to not unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, religion, national origin, age, disability or any other characteristic made unlawful to consider by applicable federal, state, or local laws. Eataly also prohibits harassment of applicants and employees based on any of these protected categories. It is also Eataly’s policy to comply with all applicable federal, state and local laws regarding consideration of unemployment status, salary history, credit/bankruptcy history and criminal background/conviction history in making hiring decisions.  If contacted for an employment opportunity, please advise Human Resources if you require accommodation.

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The Shark Group

Summer 2024 – social media video editor intern.

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Overview: The Shark Group is a Marketing and Consulting firm that offers branding solutions for top brands and celebrities. Founded by Daymond John, star of ABC’s hit show, Shark Tank, our goal is to tap into the heart of a brand and position it for success.

As a Shark Group Video Editor Intern , you are an important part of the team.

Do you thrive in a fast-paced environment and want to hit the ground running with various projects? Do you embrace creative challenges while still thinking outside of the box? If you said yes to any of these questions, then this opportunity is for you.

The Video division of The Shark Group is looking for the right, determined person to join our team. If you think you have what it takes, then we want to meet YOU.

All applicants must have the following skills:

• Enrolled in a college or university with a focus on film, media, communications, or a related field.
• Well-versed in social media including Facebook, Twitter, Instagram, etc.
• Excellent communication skills, both verbal and written, for writing video copy.
• Keen attention to detail to ensure brand-voice consistency across all channels.
• Strong initiative and willingness to take ownership and accountability in order to meet deadlines.
• Organized and be able to complete projects independently.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and the ability to edit video content effectively required.
• Demonstrated creativity in storytelling through video and an eye for visual aesthetics.
• Meticulousness in editing videos to achieve a polished and professional final product.
• A proactive approach to learning and a willingness to take on new challenges.
• Enthusiasm to learn about the business.

As an intern, you will gain educational experience by:

• Utilizing professional video editing software to refine and enhance video footage.
• Collaborating with the content team to ensure the videos effectively convey the brand’s message and maintain a cohesive narrative.
• Enhancing video elements, such as color correction, sound design, and visual effects, to elevate the overall quality of the videos.
• Ensuring all edited videos align with our brand guidelines and maintain a consistent brand identity.
• Optimizing video content for various platforms, ensuring the best viewing experience across different devices.
• Collaborating with the content team, receiving feedback and making necessary revisions to meet project requirements.
• Organizing and storing a digital library of video assets, ensuring easy access and maintaining efficient workflow.
• Assembling short duration media in a focused, stylistic, and trendy manner.
• Editing footage segments and put together the sequence of the film.
• Inputting music, dialogues, graphics, and effects.
• Creating rough and final cuts.
• Ensuring logical sequencing and smooth running.
• Supporting the department staff with other special projects, as needed.

Learning Outcomes Include:

• Develop proficiency in using professional video editing software, honing the ability to edit raw and previously edited footage into polished and visually appealing videos.
• Cultivate meticulousness in editing videos, ensuring a high level of precision and accuracy in the final output.
• Gain creative post-production skills, including color correction, sound design, and visual effects, to elevate the overall quality of videos.
• Develop an understanding of the company’s brand identity and how to maintain consistency across edited videos.
• Strengthen collaboration and communication skills by partnering closely with the content team and incorporating feedback into video edits.
• Improve time management skills to meet video editing deadlines efficiently and effectively.
• Develop problem-solving skills to address challenges that arise during the editing process and find effective solutions.
• Learn to adapt video content for various platforms and devices, optimizing videos for the best viewing experience.

Requirements:

• A passion for Video Editing!
• All candidates must be available to intern virtually at least 3 days per week, for at least 4-6 hours per day, during the office hours of 10-6 pm EST.
• Must be currently enrolled in a college or university and able to receive credit for your internship at The Shark Group.
• Must provide an official school letter acknowledging proof of enrollment and eligibility.
• All internships will be remote, candidates must have access to working wifi and a computer/ laptop.

This is an unpaid internship; however, a $10 daily travel stipend will be provided.

The Shark Group is in compliance with all State and Federal labor laws and guidelines

Tesla rescinded internships as part of a cost-cutting measure. HR experts say that was a bad move

E arlier this month, news circulated on social media that Tesla rescinded internship offers, reportedly as part of a larger cost-cutting measure as the EV maker faces sagging profit. HR experts say that was a big mistake.

“There are cost savings, but there definitely is a cost to rescinding offers both internally and externally, which is a betrayal of trust,” says Jennifer Dulski, CEO and founder of Rising Team, a team performance platform. “It sends the signal that the company will say one thing and do another. Top-tier talent, who will always have multiple options, will be less likely to want to work for you.”

Times have indeed been turbulent at Tesla, which has seen profits sink to a six-year low. The company laid off thousands of workers in recent weeks, including the majority of its 500-person Supercharger division. At least five high-profile executives have either resigned or plan to resign later this year, and the company faces investor scrutiny , environmental protests , safety investigations , and slowed demand. 

Fast Company reached out to Tesla for comment but did not receive a response.

Big companies are looking for more ways to cut costs

Despite unemployment hovering at just 3.9% last month, a number of other major U.S. companies are slashing their payrolls or cutting other costs this year, including Google, Microsoft, Nike, and Apple. In fact, nearly 40% of business leaders say they think layoffs are likely at their companies this year, and half will likely implement a hiring freeze, according to a survey by ResumeBuilder. 

However, employers facing cutbacks would be wise to avoid Tesla’s intern debacle. Previously, the company had one of the more sought-out internship programs in the country, typically hiring 3,000 students . They pay a median of $22 an hour, according to Glassdoor.

“Internships might be a quick win to cut costs, but it’s not not going to be the most substantial way. And the reputational damage done is huge,” says Annie Rosencrans, director of people and culture at HiBob, a global HR tech firm. “There are a million other places that companies can look to minimize costs, like via subscriptions to software seats that people aren’t using.” 

Training opportunities are more valuable in the era of hybrid work

The number of internship programs have declined since the pandemic, says Rosencrans, because the lack of an office environment makes it more difficult to train and mentor young people. “They need more direct guidance and hand-holding and that’s harder to do remotely,” says Rosencrans.

Tesla’s move botched plans for interns who have a finite period of time to work, many of whom lining up housing and flights. But most anticipated learning from top managers and putting Tesla on their résumés, says Dulski, who also teaches business management courses at Stanford University. 

Rescinding internships can also be a problem internally, too, because interns allow teams to get more work accomplished and create an opportunity for rising leaders to get their feet wet in managing people, says Dulski.

Over the past three decades, Dulski has seen companies cut internship programs as a way to avoid other major cost-cutting measures. Employers can avoid this kind of reputational damage by planning early, making fewer internship offers or thinking more creatively about how young people can still get valuable experience. That might be shortening the duration of an internship from 12 weeks to six, allowing students time to seek an additional internship for the latter half of the summer, sharing internships with another student, or reducing the salary offered.

“Compensation is usually only one piece of the pie for their internship,” says Dulski.  

In the meantime, General Motors is turning Tesla’s loss into its gain: As Business Insider first reported , a recruiter last week posted on LinkedIn an invitation to those interns to come work for the auto giant this summer instead.

This post originally appeared at fastcompany.com

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Students selected for uc irvine labor summer internships.

Second cohort will take part in full-time paid posts

Twelve students have been selected as this year’s UC Irvine  Labor Summer interns. They make up the second cohort of interns from UCI since the UCI Labor Center opened last year.

The students will participate in the seven-week, full-time, paid internships with labor organizations throughout Orange County beginning June 17. The participants include two graduate students and 10 undergrads:

• Patrick Acuña, senior social ecology major. Internship site: UFCW (United Food and Commercial Workers) 324
• Ruby Dewar, junior criminology, law and society major. Internship site: OCEA (Orange County Employees Association)
• Vanessa Garcia, senior political science major. Internship site: Workers United Local 50
• Diana Hernandez, sophomore political science major. Internship site: Harbor Institute for Immigrant and Economic Justice
• Rachel Hillman, sophomore criminology, law and society major. Internship site: OCEA (Orange County Employees Association)
• Ellie Irianto, freshman psychological science major. Internship site: Orange County Labor Federation (OCLF)
• Liam McCarthy, senior environmental science and policy major. Internship site: Unite Here Local 11
• Jacob Ramos, sophomore criminology, law and society major. Internship site: Workers United Local 50
• Eliza Razdan, senior environmental science and policy major. Internship site: Harbor Institute for Immigrant and Economic Justice
• Laila Reshad, graduate student in film and television production. Internship site: Orange County Labor Federation (OCLF)
• Samuel Schulman, sophomore Jewish studies, economics and history major. Internship site: Unite Here Local 11
• Manaal Subhani, graduate student in public policy. Internship site: UFCW (United Food and Commercial Workers) 324

All participants are UCI students, except Garcia (UC Berkeley student), Reshad (UCLA student) and Schulman (Vanderbilt University student).

“I’m passionate about the historical arch of the protections championed by unions,” says Acuña, who plans to pursue a J.D. after completing his bachelor’s degree. “I look forward to learning about workers’ needs and labor law.”

Ramos, who is returning for a second internship, shared his experience last summer when he was part of the hotel worker strike. “I really learned that this is a real movement that affects real people and our actions are very consequential,” he said at the end of his first Labor Summer internship .

Like last year’s interns, this year’s group will be recognized at an Aug. 9 ceremony at the completion of Labor Summer.

“Labor Summer sets students on a path of experiential exploration and learning,” says Virginia Parks , professor of urban planning and public policy and faculty director of the UCI Labor Center. “Students have a lot to offer — they have a chance to put their talents in service of workers, their communities, and the broader public.”

The UCI Labor Center, established last year , builds upon previous campus efforts to investigate low-wage worker sectors in Orange County. It aims to boost the power of working people in Orange County and beyond by promoting, defending and expanding workers’ rights.

Through research, advocacy, policy innovation, education and outreach, the center supports unions and worker organizations in their endeavors to create a fair and racially just worker-centered economy. — Mimi Ko Cruz

UCI Labor Center Website

Anteaters complete first Labor Summer internships

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Cincinnati Bengals

Chief content officer.

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• Partner with executive leadership to oversee content strategy for the Cincinnati Bengals with a focus on creativity and brand identity.
• Promote a culture of high performance and continuous improvement.
• Lead a talented staff responsible for content production, social media, creative design, brand management, photography and game presentation.
• Utilize all forms of production to create compelling content for social media, digital, television and game presentation.
• Contribute to content production, including shooting, editing, copywriting, motion graphics, photography and graphic design. 
• Have a strong understanding of social media channels and content trends for different platforms. 
• Foster relationships with coaches, players, influencers, Bengals Legends and celebrities for the purpose of creating content. 
• Work closely with the sales team to create unique opportunities for corporate partners to drive revenue across all platforms. 
• Develop content calendar with specific executions built around tentpole events, including the NFL Combine, NFL Draft, schedule release and training camp. 
• Be data-driven utilizing social media analytics, Voice of the Fan scores and digital reports to develop insights and content strategy.
• Manage music licensing and negotiations.
• Oversee media asset management software Iconik and provide technology guidance for server upkeep.
• Oversee project management ecosystem, including Microsoft Forms, Flow and Planner. 
• Provide technology recommendations for all department verticals (i.e. cameras, lenses, software). 
• Minimum 15 years of experience in content production, ideally in sports media. 
• Strong leader and communicator with a vision who can motivate and inspire a team.
• Demonstrated experience creating content for a variety of media platforms.
• Technical experience using video equipment and editing software.
• Creative mindset with knowledge of social media and content development.
• Knowledge of live gameday production, including camera blocking, video and music direction.
• Fluent understanding of consumer music (APM, ASCAP,SESAC, BMI).

Job Questions:

Do you have at least 15 years of experience in sports media and content production?

Please share a link to your portfolio or sizzle reel (must include video content to be considered for this position).

Describe your experience in video production, game presentation, creative design and social media strategy.

What are your salary expectations?

James Comer announces subpoena of Biden family financial transactions: 'Records don't lie'

by JACKSON WALKER | The National Desk

WASHINGTON (TND) — Rep. James Comer, R-Ky., announced Thursday the House Oversight Committee has sent a subpoena for bank records of several members of the Biden family.

The representative noted on social media he expects to find evidence the Bidens engaged in deals with enemy nations. Such records could also lend validity to his claims the Bidens benefitted by peddling the influence of then-Vice President Joe Biden.

“We know the Biden family set up over 20 shell companies & raked in over $24 million from China, Russia, and other foreign adversaries,” Rep. Comer wrote . “Today's subpoena will help further expose the Biden family's influence peddling schemes, the intentionally complicated web of LLCs formed by the Bidens to enrich themselves, & the central role Joe Biden played in the business dealings. ???? ??????? ???'? ???.”

The move by the Bluegrass State Republican continues an aggressive push to discover wrongdoing by one of America’s most powerful families. Rep. Comer Thursday also blasted President Biden for asserting executive privilege over his interview with former special counsel Robert Hur.

“It’s a five-alarm fire at the White House,” he wrote via X. “Clearly President Biden and his advisors fear releasing the audio recordings of his interview because it will again reaffirm to the American people that President Biden’s mental state in in decline.”

The House Judiciary Committee on Thursday voted to hold Attorney General Merrick Garland in contempt of Congress for refusing to provide the subpoenaed tape of Hur's interview with Biden to the committee.

Follow Jackson Walker on X at @_jlwalker_ for the latest trending national news. Have a news tip? Send it to [email protected].