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Vaccine Persuasion

Many vaccine skeptics have changed their minds.

By David Leonhardt

When the Kaiser Family Foundation conducted a poll at the start of the year and asked American adults whether they planned to get vaccinated, 23 percent said no.

But a significant portion of that group — about one quarter of it — has since decided to receive a shot. The Kaiser pollsters recently followed up and asked these converts what led them to change their minds . The answers are important, because they offer insight into how the millions of still unvaccinated Americans might be persuaded to get shots, too.

First, a little background: A few weeks ago, it seemed plausible that Covid-19 might be in permanent retreat, at least in communities with high vaccination rates. But the Delta variant has changed the situation. The number of cases is rising in all 50 states .

Although vaccinated people remain almost guaranteed to avoid serious symptoms, Delta has put the unvaccinated at greater risk of contracting the virus — and, by extension, of hospitalization and death. The Covid death rate in recent days has been significantly higher in states with low vaccination rates than in those with higher rates:

(For more detailed state-level charts, see this piece by my colleagues Lauren Leatherby and Amy Schoenfeld Walker. The same pattern is evident at the county level, as the health policy expert Charles Gaba has been explaining on Twitter.)

Nationwide, more than 99 percent of recent deaths have occurred among unvaccinated people, and more than 97 percent of recent hospitalizations have occurred among the unvaccinated, according to the C.D.C. “Look,” President Biden said on Friday, “the only pandemic we have is among the unvaccinated.”

The three themes

What helps move people from vaccine skeptical to vaccinated? The Kaiser polls point to three main themes.

(The themes apply to both the 23 percent of people who said they would not get a shot, as well as to the 28 percent who described their attitude in January as “wait and see.” About half of the “wait and see” group has since gotten a shot.)

1. Seeing that millions of other Americans have been safely vaccinated.

Consider these quotes from Kaiser’s interviews :

“It was clearly safe. No one was dying.” — a 32-year-old white Republican man in South Carolina “I went to visit my family members in another state and everyone there had been vaccinated with no problems.” — a 63-year-old Black independent man in Texas “Almost all of my friends were vaccinated with no side effects.” — a 64-year-old Black Democratic woman in Tennessee

This suggests that emphasizing the safety of the vaccines — rather than just the danger of Covid, as many experts (and this newsletter) typically do — may help persuade more people to get a shot.

A poll of vaccine skeptics by Echelon Insights, a Republican firm, points to a similar conclusion. One of the most persuasive messages, the skeptics said, was hearing that people have been getting the vaccine for months and it is “working very well without any major issues.”

2. Hearing pro-vaccine messages from doctors, friends and relatives.

For many people who got vaccinated, messages from politicians, national experts and the mass media were persuasive. But many other Americans — especially those without a college degree — don’t trust mainstream institutions. For them, hearing directly from people they know can have a bigger impact.

“Hearing from experts,” as Mollyann Brodie, who oversees the Kaiser polls, told me, “isn’t the same as watching those around you or in your house actually go through the vaccination process.”

Here are more Kaiser interviews:

“My daughter is a doctor and she got vaccinated, which was reassuring that it was OK to get vaccinated.” — a 64-year-old Asian Democratic woman in Texas “Friends and family talked me into it, as did my place of employment.” — a 28-year-old white independent man in Virginia “My husband bugged me to get it and I gave in.” — a 42-year-old white Republican woman in Indiana “I was told by my doctor that she strongly recommend I get the vaccine because I have diabetes.” — a 47-year-old white Republican woman in Florida

These comments suggest that continued grass-roots campaigns may have a bigger effect at this stage than public-service ad campaigns. The one exception to that may be prominent figures from groups that still have higher vaccine skepticism, like Republican politicians and Black community leaders.

3. Learning that not being vaccinated will prevent people from doing some things.

There is now a roiling debate over vaccine mandates , with some hospitals, colleges, cruise-ship companies and others implementing them — and some state legislators trying to ban mandates. The Kaiser poll suggests that these requirements can influence a meaningful number of skeptics to get shots, sometimes just for logistical reasons.

“Hearing that the travel quarantine restrictions would be lifted for those people that are vaccinated was a major reason for my change of thought.” — a 43-year-old Black Democratic man in Virginia “To see events or visit some restaurants, it was easier to be vaccinated.” — a 39-year-old white independent man in New Jersey “Bahamas trip required a COVID shot.” — a 43-year-old Hispanic independent man in Pennsylvania

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ARTS AND IDEAS

What matters in a name sign.

Shortly after the 2020 presidential election, five women teamed up to assign Vice President-elect Kamala Harris a name sign — the equivalent of a person’s name in American Sign Language.

The women — Ebony Gooden, Kavita Pipalia, Smita Kothari, Candace Jones and Arlene Ngalle-Paryani — are members of the “capital D Deaf community,” a term some deaf people use to indicate they embrace deafness as a cultural identity and communicate primarily through ASL.

Through social media, people submitted suggestions and put the entries to a vote. The result: A name sign that draws inspiration, among other things, from the sign for “lotus flower” — the translation of “Kamala” in Sanskrit — and the number three, highlighting Harris’s trifecta as the first Black, Indian and female vice president.

“Name signs given to political leaders are usually created by white men, but for this one we wanted to not only represent women, but diversity — Black women, Indian women,” Kothari said. Read more about it, and see videos of the signs . — Sanam Yar, a Morning writer

PLAY, WATCH, EAT

What to cook.

Debate ham and pineapple pizza all you want. There’s no denying the goodness of caramelized pineapple with sausages .

What to Watch

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The pangram from Friday’s Spelling Bee was lengthened . Here is today’s puzzle — or you can play online .

Here’s today’s Mini Crossword , and a clue: Hot tub nozzles (four letters).

If you’re in the mood to play more, find all our games here .

Thanks for spending part of your morning with The Times. See you tomorrow. — David

P.S. Ashley Wu , who has worked for Apple and New York magazine, has joined The Times as a graphics editor for newsletters. You’ll see her work in The Morning soon.

Here’s today’s print front page .

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Lalena Fisher, Claire Moses, Ian Prasad Philbrick, Tom Wright-Piersanti and Sanam Yar contributed to The Morning. You can reach the team at [email protected] .

David Leonhardt writes The Morning, The Times's main daily newsletter. Previously at The Times, he was the Washington bureau chief, the founding editor of The Upshot, an Op-Ed columnist, and the head of The 2020 Project, on the future of the Times newsroom. He won the 2011 Pulitzer Prize for commentary. More about David Leonhardt

Lessons learned: What makes vaccine messages persuasive

You’re reading Lessons Learned, which distills practical takeaways from standout campaigns and peer-reviewed research in health and science communication. Want more Lessons Learned? Subscribe to our Call to Action newsletter .

Vaccine hesitancy threatened public health’s response to the COVID-19 pandemic. Scientists at the University of Maryland recently reviewed 47 randomized controlled trials to determine how COVID-19 communications persuaded—or failed to persuade—people to take the vaccine. ( Health Communication , 2023 DOI: 10.1080/10410236.2023.2218145 ).

What they learned: Simply communicating about the vaccine’s safety or efficacy persuaded people to get vaccinated. Urging people to follow the lead of others, by highlighting how many millions were already vaccinated or even trying to induce embarrassment, was also persuasive.

Why it matters: Understanding which message strategies are likely to be persuasive is crucial.

➡️ Idea worth stealing: The authors found that a message’s source didn’t significantly influence its persuasiveness. But messages were more persuasive when source and receivers shared an identity, such as political affiliation.

What to watch: How other formats, such as interactive chatbots and videos, might influence persuasiveness. And whether message tailoring could persuade specific population subgroups.

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The University of Warwick

How to persuade people to take the COVID-19 vaccine

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It will inject a microchip so Bill Gates can track your every move; it will turn you into a monkey; it will alter your DNA; it will allow Russia to spy on you.

These are just a few of the crazy conspiracy theories circulating on social media about the COVID-19 vaccine. Governments are not only waged in a war against the virus but a battle with misinformation as they look to roll out vaccines.

While in the UK the Government is battling against ‘vaccine hesitancy’ over more legitimate concerns around safety and critics arguing regulators have approved the Pfizer BioNTech vaccine too quickly.

Indeed, in a recent study by the Vaccine Confidence Project at the London School of Hygiene and Tropical Medicine, only 54 per cent of UK respondents said they would definitely take the COVID-19 vaccine and this dropped to 47.6 per cent after viewing misinformation on social media. And people from lower income, black and ethnic minority backgrounds were least likely to go and get vaccinated.

So how do Governments overcome these barriers and persuade the public that the vaccine is safe and they need to be vaccinated?

This is where insights from behavioural science can help Governments’ messaging and present a more powerful and persuasive case for vaccination. This will take more than logistics and simple messaging, only with a behavioural approach as part of the programme will the system deliver the 80 per cent coverage needed to gain herd immunity.

As part of the UK’s National Health Service’s (NHS) COVID Behaviour Change Unit I have been detailing the behavioural science insights that policymakers will need. We have developed evidenced-based behavioural policies for each of the priority groups: care home residents and the over-80s, health and care workers, the over-65s and young people.

Our research has found that across all the population cohorts there are significant potential barriers to taking the vaccine, ranging from anxiety to determined resistance, mild scepticism to overt mistrust, and disinterest to conscious non-compliance. For instance, young people are highly sceptical and more likely to believe false information, such as that seen on social media that the vaccine includes a microchip to track your every move or that it contains lung tissue from an aborted foetus.

By using the MINDSPACE framework – a simple tool to diagnose problems and create interventions – we detailed a litany of nudges that should be used to persuade the doubters and hesitant to take the vaccine for eahc group.

Care home residents and over-80s

The barriers to take-up in care homes is the anxiety about being one of the first to take the vaccine, a feeling that they are the country’s guinea pigs.

There is also a question of trust, many of those in the 11,000 care homes across the UK have mental health issues or complex medical needs, with 40 per cent of residents suffering from dementia, and so they rely on the familiar faces of staff.

This is where the messenger effect can help. A well-researched phonemenon is how we trust the message being delivered more when the person conveying it is like us or an authority figure. Thus, it would be best if care home staff were trained to administer the vaccine or known GPs, but if this can’t be done then trusted members of staff should accompany the immuniser. Align known staff with ‘strangers’ to reassure residents. Also use known local GP surgery staff and other known community staff.

Salience – where our behaviour is influenced by what seems relevant to us and to our personal experiences – is also a powerful nudge. Thus, accessible and evidence-based messaging about the positives that over-80s and care home residents are among the first to be vaccinated can be more persuasive with celebrities they trust. This has already been done with Great British Bake Off judge Prue Leith and there should be more.

It is vital that having the vaccination is a good experience because of our propensity to accept any default setting and the influence of ‘affect’, where our emotional associations can powerfully shape our actions. This is especially important as everybody will require a second dose. So, being clear on any potential side-effects and providing leaflets and good communication on how to deal with them is crucial.

We respond well to incentives, so rewarding those vaccinated with a badge will appeal to our powerful ego, which can also be nudged by providing care homes with a certificate from an official body recognising when all residents have been immunised.

Social norms are also powerful drivers of behaviour, thus, producing a chart that the public can easily follow showing how many people have been vaccinated each day will active this and show we are all in this together.

Health and care workers

As you would expect, our research has found that health and care staff have a strong desire to return to their pre-pandemic roles and this can be used as an incentive.

A clear plan with time frames should be distributed across digital media showing when health services will start to return ‘to normal’.Health and care workers have been through a lot of stress coping with the pandemic and many have voluntarily gone beyond Government guidelines in isolating themselves from family and friends. To reward such sacrifices and incentivise takeup of the vaccine ‘staff and family parties’ should be organised.

This is a knowledgeable group and research on other vaccines has shown nurses and doctors are more willing the more information they read on it. Thus, evidence on the effectiveness of the vaccination should be provided across hospital and workplace communications and a dedicated webpage, with contributions from relevant experts and organisations such as the National Institute for Health and Care Excellence (NICE). The messenger effect can also help with this by using hospital CEOs, medical and nursing directors to champion the vaccine and take it first.

Hospital leaders can also be used to activate another powerful force – commitment, where we seek to be consistent with our public promises, and reciprocate acts. They can send a clear message that the vaccination programme is about staff health, and not workforce numbers, to show they care and are committed to their wellbeing.

Is the fear of the vaccine greater than the fear of the virus? This is a consideration for the over-65s and particularly relevant for black and ethnic minorities (BAME) who were perceived as higher risk but have not caught the virus.

Indeed, research shows vaccine hesitancy is higher among BAME groups and lower income households and with diminished levels of education.

Using trusted channels such as faith groups, charities and community groups is important as well as using messaging that taps into the affect bias to evoke an emotional response, such as “over-65s are over three times more likely to die if you get COVID than someone younger than you”. And use traditional media such as newspapers, billboards and broadcast alongside digital channels.

Use salience by emphasising that the vaccine will allow the ove-65s to return to their normal activities, social life and see their children and grandchildren. They also need reassuring that there will be enough vaccine for their family and friends so they are not taking the dose away from someone who needs it more. This will appease their ego.

While a single webpage on the NHS explaining what to expect when having the vaccine, possible side effects, and how to manage them can help alleviate their fears.

Young People

This group ranges from teenagers to 29 and they are least likely to become severely ill, which may lead to a complacent attitude to receiving the vaccine. However, if herd immunity is to be achieve it is vital they participate.

Social media is a key communication channel for them so employing the messenger effect with influencers to champion the vaccination is vitally important. Research has shown how much of an impact social media influencers’ opinions have and it will help dispel the plethora of misinformation and conspiracy theories.

Trust of politicians and leaders is low among young people and so they are more susceptible to misinformation. Any false stories gaining traction on social media need to be identified and countered head on through clear evidenced-based messages from influencers.

Young people have been denied a lot of freedom, with their social life being severely impacted. Returning to this can be used as an incentive with the introduction of vaccination passports for universities, work, attending sports events and going to clubs and concerts.

Alongside these incentives messaging needs to acknowledge the impact the virus has had on this group. Explain why they are lower down the vaccine roll-out and back-up the statements with science, actual research numbers and a link to 'geting your life back'.

Use of affect – where our emotional associations can powerfully shape our actions – can also be used with this cohort by emphasising the regret they would feel if they were not vaccinated and subsequnetly infected loved ones.

By using behavioural science insights each potential barriers can be identified, understood and mitigated with tailored strategies for the different population groups. This will give the UK a much better chance of reaching herd immunity and bringing an end to the pandemic.

Ivo Vlaev is Professor of Behavioural Science and part of the UK National Health Service’s (NHS) COVID Behaviour Change Unit. He teaches Mobilising Resources and Incentives for Healthcare Innovation on the E xecutive MBA Healthcare Specialism . He also lectures on Judgement and Decision Making on the MSc Finance .

For more articles on Behavioural Science sign up to Core Insights here .

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Persuasive messaging to increase COVID-19 vaccine uptake intentions

Affiliations.

1 Yale Institute for Global Health, New Haven, CT, USA; Department of Internal Medicine, Section of Infectious Diseases, Yale School of Medicine, New Haven, CT, USA.
2 Institution for Social and Policy Studies, Yale University, New Haven, CT, USA; Center for the Study of American Politics, Yale University, New Haven, CT, USA.
3 Institution for Social and Policy Studies, Yale University, New Haven, CT, USA; Center for the Study of American Politics, Yale University, New Haven, CT, USA; Department of Political Science, Yale University, New Haven, CT, USA.
4 Yale Institute for Global Health, New Haven, CT, USA; Department of Internal Medicine, Section of Infectious Diseases, Yale School of Medicine, New Haven, CT, USA; Department of Epidemiology of Microbial Diseases, Yale School of Public Health, New Haven, CT, USA; Yale School of Nursing, West Haven, CT, USA.
5 Institution for Social and Policy Studies, Yale University, New Haven, CT, USA; Center for the Study of American Politics, Yale University, New Haven, CT, USA; Department of Political Science, Yale University, New Haven, CT, USA. Electronic address: [email protected].
PMID: 34774363
PMCID: PMC8531257
DOI: 10.1016/j.vaccine.2021.10.039

Widespread vaccination remains the best option for controlling the spread of COVID-19 and ending the pandemic. Despite the considerable disruption the virus has caused to people's lives, many people are still hesitant to receive a vaccine. Without high rates of uptake, however, the pandemic is likely to be prolonged. Here we use two survey experiments to study how persuasive messaging affects COVID-19 vaccine uptake intentions. In the first experiment, we test a large number of treatment messages. One subgroup of messages draws on the idea that mass vaccination is a collective action problem and highlighting the prosocial benefit of vaccination or the reputational costs that one might incur if one chooses not to vaccinate. Another subgroup of messages built on contemporary concerns about the pandemic, like issues of restricting personal freedom or economic security. We find that persuasive messaging that invokes prosocial vaccination and social image concerns is effective at increasing intended uptake and also the willingness to persuade others and judgments of non-vaccinators. We replicate this result on a nationally representative sample of Americans and observe that prosocial messaging is robust across subgroups, including those who are most hesitant about vaccines generally. The experiments demonstrate how persuasive messaging can induce individuals to be more likely to vaccinate and also create spillover effects to persuade others to do so as well. The first experiment in this study was registered at clinicaltrials.gov and can be found under the ID number NCT04460703 . This study was registered at Open Science Framework (OSF) at: https://osf.io/qu8nb/?view_only=82f06ecad77f4e54b02e8581a65047d7.

Publication types

Research Support, Non-U.S. Gov't
COVID-19 Vaccines*
United States
Vaccination
COVID-19 Vaccines

Associated data

ClinicalTrials.gov/NCT04460703

Grants and funding

UL1 TR001863/TR/NCATS NIH HHS/United States

These are the pro-vaccine messages people want to hear

Successful strategies showcase celebrities such as dolly parton and tyler perry, but also local doctors, pastors and neighbors.

With all Americans 16 and over now eligible to receive a coronavirus vaccine, health-care workers and public health officials are turning their attention to the approximately one-third of Americans who say that they are on the fence or that they do not want to get vaccinated.

No single message will persuade everyone, but experts say a combination of strategies is already convincing reluctant people that getting vaccinated is for them.

Here are some of those strategies, from the broadest to the most personal.

Make vaccination visible

For any strategy to work, people first have to perceive vaccination as a normal part of life.

That is why public health officials, nonprofit groups and major brands are collaborating on nationwide public service campaigns and partnering with celebrities to make vaccination more visible.

The model for the celebrity shot dates to 1956, when few teenagers were getting the year-old polio vaccine. Two critical things happened that fall to reverse the trend.

First, 21-year-old Elvis Presley got the shot in front of cameras before “The Ed Sullivan Show.” Second, the March of Dimes launched a wildly successful peer-to-peer campaign among teen social groups. In short, it leveraged the cool kids, but it may not have gotten the cool kids without the King.

The wide range of celebs touting coronavirus vaccines includes musicians and actors (such as Elton John , Britney Spears and Lin-Manuel Miranda ), sports personalities ( Patrick Mahomes, Richard Petty , Kareem Abdul-Jabbar ), WWE stars and Fox News personalities. “Don’t be such a chicken-squat,” chided country music icon Dolly Parton in a video as she got an injection of the Moderna vaccine, which she helped finance. “Afterwards, I felt like superwoman,” Oprah Winfrey wrote.

[ Could Beyoncé do for coronavirus vaccine what Elvis did for polio? ]

Tyler Perry was vaccinated live on a BET special. TV shows as varied as “South Park” and “This Is Us” have incorporated vaccinations into their story lines.

Broad public service announcements, however, inevitably turn some people off. One person may find Google’s “ Get back to what you love ” message poignant, while another finds it manipulative.

“No national ad campaign is ever going to be as effective … as people who look like you and come from your community saying: ‘This is important. It’s the right thing for us,’” said Kelly Moore of the vaccine education group Immunization Action Coalition.

It’s why the polio campaign needed both Elvis and the teens next door.

Have nationally trusted messengers recommend it

The opinions of our leaders matter, whether that is the president or a prominent public health official such as Anthony S. Fauci , the nation’s top infectious-disease expert.

“When the people in the front of the room — political leaders and so on, people in charge of vaccination — speak up in favor of vaccination, confidence rises and stays high,” said University of North Carolina researcher Noel Brewer, who studies the intersection of public health and human behavior. “When the government and the folks in charge of vaccination do not speak in favor of it, confidence falls.”

Both of those scenarios have played out since the first vaccine became available in December .

Although President Donald Trump led the initiative that sped vaccines to the market, he was vaccinated privately in January before leaving office and did not disclose it or encourage his supporters to get a shot until March . (Vice President Mike Pence and his wife were vaccinated on television in December.)

It was a puzzling missed opportunity to celebrate a big achievement, Brewer said, “and we see the remnants of that in today’s society.” According to an Economist-YouGov poll released this week, 30 percent of Republicans said they would not get vaccinated, compared with 22 percent of adults overall.

President Biden , Vice President Harris and all other living former presidents have rolled up their sleeves in public.

While politicians’ cheerleading can be useful for some, it won’t convince everyone. A focus group of vaccine-hesitant Trump voters last month said pitches from politicians — Trump included — were not persuasive.

It is the medical professionals who can best convey the possible risks of both the vaccines and the disease to a jittery public, Moore said.

This is why many are still listening to Fauci.

“He established trust by saying things people didn’t want to hear when they needed to be said, then also saying encouraging things,” Moore said. “There is nothing more easily lost in this process and nothing more precious in the process than that real trust.”

But not everyone likes what he has to say, either. This week in a different focus group, vaccine-hesitant Trump voters said they do not want to hear from Fauci.

[ ‘We want to be educated, not indoctrinated,’ say Trump voters wary of coronavirus vaccination ]

Make vaccination come with privileges

Of the many strategies Brewer and his colleagues explored in a 2017 study on the psychology of vaccine uptake, one of the most effective was simply requiring it.

For some people, being allowed to travel to see the grandkids, to take a cruise or to return to the office or school is enough of an incentive to persuade them to get vaccinated. According to a Kaiser Family Foundation poll conducted in late March, 7 percent of respondents said that they would get a vaccine “only if required.”

However, that step cannot occur before people believe vaccinations are safe.

“If there’s not some community-wide level of confidence in the vaccine,” Brewer said, “policymakers cannot implement all of these super-effective approaches without receiving a great deal of blowback from the general public.”

In the Economist-YouGov poll, 61 percent of respondents thought the Moderna vaccine was very safe or somewhat safe, compared with 59 percent for the Pfizer-BioNTech vaccine and 42 percent for the Johnson & Johnson vaccine.

Pushback against “vaccine passports” has already begun in the United States, even though the Biden administration has said it does not plan to create them . But private businesses such as cruise lines, sports teams and others are already beginning to require proof of vaccinations.

[ 'Vaccine passports' are on the way, but developing them won't be easy ]

“Being confident in the vaccine and deciding to get vaccinated — those need to be voluntary, personal decisions,” said Elisabeth Wilhelm, a vaccine confidence strategist with the Centers for Disease Control and Prevention. “We ask people to think very, very carefully when they talk about incentives, whether it’s a bag of rice for your kid getting vaccinated in Nigeria or getting a coronavirus vaccine in your workplace in the United States. It is a lever that can be used — it just should not be the first that you pull on.”

[ Everything travelers need to know about vaccine passports ]

Tailor the message to the audience

Traditionally, public health messages — from smoking cessation to seat-belt campaigns — have been broadcast widely, on billboards, in public service announcements and on popular TV shows. That one-size-fits-all approach doesn’t work well for vaccines, experts say, because pregnant women, for example, probably have concerns very different from those of Republican men or Latino immigrants.

“When it comes to vaccine hesitancy, it is more like personalized medicine,” said Christopher Graves, founder of the Ogilvy Center for Behavioral Science at Ogilvy Consulting, “more customized to specific worldviews and cultural filters.”

And unlike conventional vaccine messaging, which aims to persuade parents to get children vaccinated, the coronavirus messages are aimed at persuading adults to get their shots.

“Respecting their autonomy is important,” Moore said.

As is adapting the message to the recipient.

People who say they prize individual choice are more likely to be convinced by messages emphasizing that getting vaccinated increases your freedom to get together with friends and colleagues, experts say.

Gabriel Salguero, founder of the National Latino Evangelical Coalition , said he is using biblical references in his sermons to quell the fears of some Christians who falsely believe the vaccines contain microchips or fetal tissue or are an ominous sign of the End Times.

Successful messaging isn’t only about finding the right words. Olajide Williams, a Columbia University neurologist, uses music and art in the Hip Hop Public Health program to reach communities of color.

And for those who are skeptical of the science, data can make a real difference: 95 percent of doctors who have been offered a vaccine have taken it — a figure that helped turn around 19 vaccine-hesitant Trump voters who took part in a two-hour virtual focus group .

“The one group everyone trusts is doctors,” said Claire Hannan, executive director of the Association of Immunization Managers , a nonprofit that coordinates with states to control vaccine-preventable diseases.

Have friendly faces in familiar places

While many people are eager to sign up for mass vaccination sites, others are unable or unwilling to take a place in line, for reasons such as a lack of transportation or worries about showing up at sites where staffers are often dressed in uniform.

[ Lack of health services and transportation impede access to vaccine in communities of color ]

When it comes to relieving those worries, nothing beats a friendly face in a familiar place, say experts who have documented the value of enlisting primary-care physicians, community leaders and pastors. It’s better still if the shot can be given right there, in their office or sanctuary.

“It’s one thing for a pastor to say it, another to have a pop-up vaccination site in the church,” Wilhelm said.

In Maryland, the Health Advocates In-Reach and Research Initiative (HAIR) is using barbershops and beauty salons to debunk misinformation within the Black community.

Ideally — and particularly if an easily stored, single-shot vaccine were widely available — doctors could offer shots during regular appointments, just as they do the flu shot.

“It is done as a matter of routine, rather than a big issue,” said former CDC director Tom Frieden, who has advocated for primary-care physicians to play a bigger role.

Messengers need to be honest about risks, communicating how they compare with the benefits, said Moore, who advocates for transparency with issues such as the rare but worrisome clotting associated with the AstraZeneca and Johnson & Johnson vaccines. Federal officials paused the use of the Johnson & Johnson vaccine last week.

“If you hedge, you can undermine the entire vaccination campaign in a moment if you appear to be covering up,” Moore said.

And trusted spaces exist on social media, where small groups can engage in Q&A sessions or Facebook live streams.

Meeting people where they are could even involve going door-to-door, as in a political campaign or with the census.

The key to getting more people vaccinated, said UNC’s Brewer, is “to make it easier.”

Make vaccination routine in peer groups and social networks

Seeing Elvis or Fauci getting vaccinated is helpful. But most people who are considering getting the shot want the answer to a straightforward question.

“Are people like me taking this vaccine, and how are they doing?” said Bruce Gellin, president of global immunization at the Sabin Vaccine Institute .

You are more likely to roll up your sleeve, Gellin and other experts say, if you’ve talked to your neighbor, co-worker, cousin or golf buddy about having done so.

That’s why the Philadelphia Department of Health began building connections with vaccine role models people may spot in their neighborhoods rather than on TV or at the ballpark, looking to block captains, pastors and barbers to lead the way.

“They are people where someone will say: ‘I know this guy. I’ve seen them on the block,’” said James Garrow, the department’s communications director.

Vaccine experts leverage the peer pressure with other tools, giving out “I’m vaccinated” stickers and buttons, offering selfie opportunities at mass vaccination sites and encouraging people to post their just-vaxxed pictures online to create a sense of solidarity. “Vaxxies” have become one of the defining social media images of 2021.

It’s all about creating links with people where they are — online or in person.

“Don’t mute your crazy uncle,” said the CDC’s Wilhelm. Instead, she said, share your experience with family and friends and talk to them about the advantages of getting a shot — such as new opportunities to get together safely.

The bottom line, Wilhelm said, is that vaccination is contagious.

Scott Clement contributed to this report.

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Design, development and animation by Chloe Meister. Graphics by Tim Meko. Illustrations by The Washington Post using images from iStock, AP (Presley, Parton), Jabin Botsford/The Washington Post (Fauci) and IAC (vaccine button).

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Here’s What Will Actually Convince People to Get Vaccinated

O ne of evolution’s cleverest tricks was giving us a sense of shame. It’s a miserable feeling—low, humbling, publicly discomfiting—but it’s supposed to be: if you do something lousy you ought to feel something lousy, so you don’t do it again.

In theory, when so many of the strategies for beating the COVID-19 pandemic depend on abiding by social distancing and other rules, shaming people who don’t ought to be a powerful way to bring us back in line. But increasingly, experts believe, the opposite is true. “The thinking has been that the more you shame people the more they will obey,” says Giovanni Travaglino, an assistant professor of social psychology at Kent University. “But this turns out to be absolutely wrong.”

Last month, Travaglino and Chanki Moon, an assistant professor of psychology at Leeds Beckett University, published a paper in Frontiers in Psychology that threw the ineffectiveness of shaming into relief. They assembled nearly 1,900 people from the U.S., Italy and South Korea—choosing those countries on the basis of their differing sense of the collective culture, with the U.S. judged the most individualistic, South Korea the most group-oriented and Italy in between. The subjects were asked to rate how ashamed or guilty they’d feel if they contracted COVID-19. They were also asked to rate how often they obey guidelines like social distancing and how likely they’d be to tell friends, acquaintances and health authorities if they tested positive. In all three countries, the higher the level of shame and guilt people felt over falling ill, the less likely they were to play it safe and to report their COVID-19 status.

In the U.S. and elsewhere, the antivaccine movement has long been a threat to public health, and many pro-vaccine messages have been designed to shame adherents. A December story in the U.K.’s Metro featured the headline “People think anti-vaxxers are ‘stupid and selfish.'” Attention-grabbing, maybe, but counterproductive. “It’s hard to get people to act in a cooperative manner when you approach them that way,” says Travaglino. “It’s associated with subordination to authority, and people don’t like that.”

A new TIME/Harris Poll survey similarly suggests individual authority figures aren’t very effective at convincing vaccine skeptics.

Of U.S. adults who had recently been vaccinated, only 32% said they were influenced by a local official reaching out directly via email, phone or mail. Much more effective, it seems, are appeals to people’s individual needs and desires. Some 52% of those polled said they got the vaccine because they wanted to travel, for example. The people around us also play a major role, with 56% of respondents saying they got vaccinated after a friend or family member did, and 59% saying they were influenced merely by having a conversation with such a closely connected person. And despite our ostensible mistrust in the media, 63% said they were influenced by news reports about people who had already been vaccinated.

Indeed, past research shows value in appealing to us through personal stories. In a 2015 study published in the PNAS , volunteers took a survey on their attitudes about vaccines and were then divided into three groups, each given one of three things to read: material showing that autism and vaccines are not related; a paragraph of a mother describing her child’s bout with measles; and material on an unrelated science topic. When the subjects took the vaccine survey again, all were more pro-vaccine than before, but the ones who read the mother’s account were dramatically more so, with an increase five times as great as that of the group that had read the material on autism and six times that of the control group.

Personal accounts can have a negative impact too. A new study published in PLOS ONE, by researchers from the University of Illinois and the Annenberg Public Policy Center, found that subjects who saw a video clip of Dr. Anthony Fauci talking about the safety and effectiveness of the measles vaccine came away from it more favorably disposed to vaccination overall. But the positive effect was diminished when they saw another video clip first, of a mother describing the severe rash one of her children developed after receiving the vaccine. The solution, the paper concluded, is not for the media to censor such accounts but to precede them with real-world data on the minimal risks and the considerable benefits of vaccines.

What doesn’t work, clearly, is pointing fingers and casting blame and shame. It’s the virus that’s the enemy, after all, not the people it infects.

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Rhetorical Questions and Real Answers About Vaccination

Reflections on the third act of the pandemic: the jab.

Posted April 26, 2021 | Reviewed by Matt Huston

Decision making in the face of uncertainty is complex.
Using a risk-benefit framework is an effective means of making decisions in the face of uncertainty.
What we know so far about vaccination indicates that its benefits outweigh its risks.

I hope this will be my last post on the pandemic. Not because it is “over,” but because the advice I have to offer is unlikely to be updated beyond this reflection.

This weekend I got my second vaccine dose. I felt fine afterwards, and even got to work on addressing my “quarantine 15 (pounds)” with a run the next day. In a few weeks, I am looking forward to eating inside a restaurant for the first time in over a year. I will order an appetizer, wine, and dessert—and when I am done I will not have to wash the dishes. It will be decadent .

I joined about 3 million other Americans in getting a dose that day, including about 1.5 million getting their first dose. That over 40 percent of Americans have gotten at least one shot already, only four months since the first vaccine was approved, is a medical miracle. Why do I use such flowery language? Because of how confusing and frustrating the vaccine rollout has been. The media keeps reporting on “ softening demand ” for the vaccine, but let’s be real: There is a special breed of person who is willing to camp outside Best Buy starting at 3 a.m. the day after Thanksgiving to get a deal on a TV and deal with a mob, and then there is the vast majority of people who want a TV but don’t want to sleep on a sidewalk to get one.

Every state had to submit their own “plan” for how they were going to roll out the vaccine this fall, and in my estimation, those plans were graded on a “participation award” scale. At least here in Michigan , prior to the past 10 days, if you wanted to get a vaccine it meant checking multiple websites, multiple times a day, in hopes of finding an appointment. Most sites had no ability to be added to a waitlist. And when you did get an appointment, it meant driving a long distance—most people I know drove about an hour each way—to get the jab. I am not surprised that more Americans weren’t chomping at the bit to get into that circus.

Yes, there is about 20 percent of Americans who are pretty hesitant about vaccination (a group that spans the political spectrum ). If you are in that 20 percent, I encourage you to talk to people you trust—healthcare providers, pastors, family, and friends about those concerns. In the meantime, let me try to answer some of the (rhetorical) questions you may be asking yourself.

For example, if you feel that the vaccine was “rushed,” ask yourself: Under what circumstances would you feel that the vaccine pace was appropriate? That is, how long would it have taken for you to not feel it was “rushed?" One year? Two years? A decade?

If you don’t have a clear answer to that, then maybe your concern is really about the “emergency” nature of the FDA authorization. Do you have a clear idea of what “emergency” means in this situation? I certainly didn’t, but I looked it up and now I know that it means a) there is a serious health threat, b) there is a product that may be effective at addressing that threat, c) “the known and potential benefits of the product, when used to diagnose, prevent, or treat the identified disease or condition, outweigh the known and potential risks of the product,” and d) there is no alternative to address the threat. Seems reasonable, and I’m glad the FDA can grant such authorizations during crises like the one we are in now.

Still feeling unsure? Well, when the FDA approves the first vaccine fully (which will likely happen within the next month or so), will that convince you of its safety and efficacy? If not, why not? Does this mean you don’t trust the FDA as a whole? If so, why not?

I’m not an advocate of blind trust in any institution—government, private business, non-profits, etc.—but I am an advocate of realism. If there is literally no evidence that would convince you that the vaccine is safe and effective—that you are better off with it than without it—then your issue likely isn’t just with the vaccine, but with the entire practice of medicine and scientific research . That's a big pill to swallow (metaphorically, of course).

If you say you need “more data” to feel comfortable with the vaccine, ask yourself : How much data did you require the last time your doctor prescribed you antibiotics for an infection? Or advised you to start taking statins for your high cholesterol?

You can pore over the factsheets for these vaccines (akin to the advertisements for drugs you see in magazines), but if you are like me, the answer is "next to none," even though I have the quantitative chops to drill down into studies and data if I wanted to. That is, I trusted them that they had my best interest in mind when they gave me that advice or wrote me that prescription.

Do I read about the risks and benefits of any treatment I consider taking? Of course, and sometimes I even read the original studies. But do I demand evidence that does not and cannot yet exist—like, “Will the COVID vaccine protect me for more than six months? What if there are side effects from the vaccine that only emerge years later?”—when not enough time has passed for us to even begin to answer those questions? No.

Now, I understand why these questions feel compelling: they feel persuasive because the truth is “We don’t know...” But here’s the second half of that truth that I ask you to keep in mind: “...but what we know so far indicates that the benefits of vaccination far outweigh the risks.”

Every decision has risks and benefits—even the decision to not get vaccinated has the mental benefit of “ not being told what to do .” But that benefit won’t end the pandemic any sooner, it won’t reduce the risk of you inadvertently infecting your loved ones with the virus, it won’t comfort you if you are unlucky enough to get infected and require hospitalization (which will involve you being alone, with your family unable to visit you), and it won’t reduce your risk of dying from this virus to nearly zero. All of those are benefits that you can expect from vaccination .

If you don’t have a healthcare professional in your life that you trust, I suggest you fire the ones you have and find someone who works better for you—not just for the vaccine, but for all your healthcare needs. And by healthcare professional, I don’t mean a “wellness” coach or someone trying to sell you oils, crystals, or something else. I mean a person that you trust with your health, the most important asset you have.

People who have been through a health crisis—whether cancer, a stroke, a heart attack, or a serious accident—know the true value of that asset, how quickly it can shift from minor troubles to a life-threatening emergency, and how no one gets through that kind of crisis alone. And the same is true for this collective crisis.

Briana Mezuk, Ph.D. , is a Professor of Epidemiology and Director of the Center for Social Epidemiology and Population Health at the University of Michigan's School of Public Health.

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Remarks by President Biden on the COVID- ⁠ 19 Response and Vaccination Program

South Court Auditorium Eisenhower Executive Office Building

12:54 P.M. EDT

THE PRESIDENT: Good afternoon. I’ve just been briefed by my COVID-19 team on the progress we’re making in our fight against the virus. Today, I want to provide a brief update on my plan that I announced in early September to accelerate the path out of the pandemic. It’s working. We’re making progress. Nationally, daily cases are down 47 percent; hospitalizations are down 38 percent over the past six weeks. Over the past two weeks, most of the country has improved as well. Case rates are declining in 39 states and hospital rates are declining in 38 states. We’re down to 66 million — it’s still an unacceptably high number — of unvaccinated people from almost 100 million in July. That’s important. It’s important progress. But it’s not — now is not the time to let up. We have a lot more to do. We’re in a very critical period as we work to turn the corner on COVID-19. First, we have to do more to vaccinate the 66 million unvaccinated people in America. It’s essential. The vaccine requirements that we started rolling out in the summer are working. They’re working. The Labor Department is going to soon be issuing an emergency rule for companies with 100 or more employees to implement vaccination requirements in their — among their workforce. Every day, we see more businesses implementing vaccination requirements, and the mounting data that shows they work. Businesses and organizations that are implementing requirements are seeing their vaccination rates rise by an average of 20 percent or more to well over 90 percent — the number of employees vaccinated. Let’s be clear: Vaccination requirements should not be another issue that divides us. That’s why we continue to battle the misinformation that’s out there, and companies and communities are setting up their — stepping up as well to combat these — the misinformation. Southwest Airlines at — the head of the pilot — the head of the pilot’s union and its CEO dismissed critics who claim vaccination mandates contributed to flight disruptions. School board members, religious leaders, and doctors across the country are fighting misinformation and educating people about the importance of vaccines. All of these efforts are going to help us continue moving the dial to eliminate this disease. Second, we’re going to continue protecting the vaccinated. This work — this week, the Food and Drug Administration and — the FDA is reviewing the data on Moderna and Johnson & Johnson boosters. We expect a final decision from the FDA and the Centers for Disease Control and Prevention -– the CDC –- in the next couple of weeks. If they authorize the boosters, which will be strictly made based on the science — that decision will be based on the science — this will mean all three vaccines will be available for boosters. Already, more than 1 out of 3 eligible seniors have gotten their third shot — the booster. And we’re going to continue to provide that additional protection to seniors and others as we — as we head into the holidays.

These boosters are free. I’ll say it again: They’re free, available, and convenient to get. Third point I’d like to make: We need to continue to keep our schools and our students safe. Ninety-six percent of school districts are fully open with children back in the classroom and — for in-person learning. We have been able to do this because we’ve provided our schools the resources they need to protect children and the educators, as well as the staff that works in the schools. We’ve been encouraging schools to implement important health measures like masking, testing, and getting everyone vaccinated who is eligible to be vaccinated. Now, I know parents out there are anxiously waiting for a vaccine for children ages 5 to 11. The good news is the FDA and outside experts from the CDC are set to make its determination as to whether the vaccine will be authorized for that age range in the next few weeks. If authorized, we are ready. We have purchased enough vaccines for all children between the ages of 5 and 11 in the United States. It will be — it will be convenient for parents to get their children vaccinated at trusted locations, and families will be able to sleep easier at night knowing their kids are protected as well. Let me close with this: The plan I laid out in September is working. We’re headed in the right direction. We have critical work to do, but we can’t let up now. My team and I are doing everything we can. But I’m calling on more businesses to step up. I’m calling on more parents to get their children vaccinated when they are eligible. And I’m asking everyone — everyone who hasn’t gotten vaccinated: Please get vaccinated. That’s how we put this pandemic behind us and accelerate our economic recovery. We can do this. I’ve said many times: God bless you all, and may God protect our troops. Thank you very much. 1:00 P.M. EDT

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Anti-vaxxers protest at Indiana University in Bloomington, US

The key to persuading people to get vaccinated

Paul McGilchrist on why governments should address misinformation clearly and repeatedly, and Des Senior and Patrick Cosgrove on public health and personal freedom

Emma Brockes makes a good case against using shame and ridicule against the vaccine-hesitant ( Should we shame the anti-vaxxers? That can only backfire , 31 July). However, she leaves to the very last sentence the most important consideration: “Why does he think that?” Surely the key to persuading the hesitant is to separate the various categories of concern/attitude and address these issues directly and explicitly – something which neither governments nor the media have attempted to do.

Allowing target groups to remain an amorphous body of “the unvaccinated” helps to sow resentment among those with understandable concerns, through their being lumped together with baseless conspiracists. Inveterate libertarians, meanwhile, gain spurious legitimacy by their association with those claiming genuine (if inaccurate) medical fears. Rarely are any of these groups required to cite reliable facts in defence of their positions, if only because their views are mostly sought by the media through vox-pop reporting.

Rather than relying on gimmicky inducements, or reactive explanations, governments in both the US and UK might be more effective in persuading the hesitant if they addressed these types of misinformation clearly, separately and repeatedly. Reliable information is still the best form of inoculation against the contagion of simplistic, syllogistic logic. Paul McGilchrist Colchester, Essex

John Harris makes some good points about this government’s intention to rule by decree and stifle the public right to protest ( Brexit and Covid have created the perfect moment for the politics of crackdown , 1 August). However, he is wrong in trying to conflate this with the case for “green passes” – the term “vaccine passports” is oversimplistic since freedom from infection, and thus non-infectiousness, can be verified by means other than just vaccination.

The means to implement a green pass system already exist and would prevent the uncontained spread of coronavirus, with its concomitant hospitalisation and death toll, minimising the possibility of pubs, clubs, concerts and matches becoming super-spreader venues. Measures specifically designed to suppress the spread of a killer virus are public health measures, not personal freedom issues. Des Senior Aylesbeare, Devon

I support the idea of vaccine passports in specified settings such as universities or if an employer wishes employees to be vaccinated. I also deplore the possibility that they might be ruled discriminatory if challenged in a court of law.

British human rights legislation states: “No restrictions shall be placed on the exercise of these [freedom of association] rights other than such as are prescribed by law and are necessary in a democratic society in the interests of national security or public safety, for the prevention of disorder or crime, for the protection of health or morals or for the protection of the rights and freedoms of others.”

I am no lawyer, but those words make it clear to me that prescription of such proof could enable an employer to protect their workforce by ensuring that no one is employed who is more likely to transmit Covid-19 than most of the general population. Their employees might also welcome that approach. In the absence of such prescription, I suppose notices could be pinned up in, say, shops where it’s known that all employees are vaccinated, and in the absence of such a notice, customers could go elsewhere. Patrick Cosgrove Chapel Lawn, Shropshire

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Persuasive Essay Guide

Persuasive Essay About Covid19

How to Write a Persuasive Essay About Covid19 | Examples & Tips

11 min read

Steps to Write a Persuasive Essay About Covid-19

Here are the steps to help you write a persuasive essay on this topic, along with an example essay:

Step 1: Choose a Specific Thesis Statement

Your thesis statement should clearly state your position on a specific aspect of COVID-19. It should be debatable and clear. For example:

Step 2: Research and Gather Information

Collect reliable and up-to-date information from reputable sources to support your thesis statement. This may include statistics, expert opinions, and scientific studies. For instance:

COVID-19 vaccination effectiveness data
Information on vaccine mandates in different countries
Expert statements from health organizations like the WHO or CDC

Step 3: Outline Your Essay

Create a clear and organized outline to structure your essay. A persuasive essay typically follows this structure:

Introduction
Background Information
Body Paragraphs (with supporting evidence)
Counterarguments (addressing opposing views)

Step 4: Write the Introduction

In the introduction, grab your reader's attention and present your thesis statement. For example:

Step 5: Provide Background Information

Offer context and background information to help your readers understand the issue better. For instance:

Step 6: Develop Body Paragraphs

Each body paragraph should present a single point or piece of evidence that supports your thesis statement. Use clear topic sentences, evidence, and analysis. Here's an example:

Step 7: Address Counterarguments

Acknowledge opposing viewpoints and refute them with strong counterarguments. This demonstrates that you've considered different perspectives. For example:

Step 8: Write the Conclusion

Summarize your main points and restate your thesis statement in the conclusion. End with a strong call to action or thought-provoking statement. For instance:

Step 9: Revise and Proofread

Edit your essay for clarity, coherence, grammar, and spelling errors. Ensure that your argument flows logically.

Step 10: Cite Your Sources

Include proper citations and a bibliography page to give credit to your sources.

Remember to adjust your approach and arguments based on your target audience and the specific angle you want to take in your persuasive essay about COVID-19.

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Examples of Persuasive Essay About Covid19

When writing a persuasive essay about the Covid-19 pandemic, it’s important to consider how you want to present your argument. To help you get started, here are some example essays for you to read:

Check out some more PDF examples below:

Persuasive Essay About Covid-19 Pandemic

Sample Of Persuasive Essay About Covid-19

Persuasive Essay About Covid-19 In The Philippines - Example

If you're in search of a compelling persuasive essay on business, don't miss out on our “ persuasive essay about business ” blog!

Examples of Persuasive Essay About Covid-19 Vaccine

Covid19 vaccines are one of the ways to prevent the spread of Covid-19, but they have been a source of controversy. Different sides argue about the benefits or dangers of the new vaccines. Whatever your point of view is, writing a persuasive essay about it is a good way of organizing your thoughts and persuading others.

A persuasive essay about the Covid-19 vaccine could consider the benefits of getting vaccinated as well as the potential side effects.

Below are some examples of persuasive essays on getting vaccinated for Covid-19.

Covid19 Vaccine Persuasive Essay

Persuasive Essay on Covid Vaccines

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Examples of Persuasive Essay About Covid-19 Integration

Covid19 has drastically changed the way people interact in schools, markets, and workplaces. In short, it has affected all aspects of life. However, people have started to learn to live with Covid19.

Writing a persuasive essay about it shouldn't be stressful. Read the sample essay below to get idea for your own essay about Covid19 integration.

Persuasive Essay About Working From Home During Covid19

Searching for the topic of Online Education? Our persuasive essay about online education is a must-read.

Examples of Argumentative Essay About Covid 19

Covid-19 has been an ever-evolving issue, with new developments and discoveries being made on a daily basis.

Writing an argumentative essay about such an issue is both interesting and challenging. It allows you to evaluate different aspects of the pandemic, as well as consider potential solutions.

Here are some examples of argumentative essays on Covid19.

Argumentative Essay About Covid19 Sample

Argumentative Essay About Covid19 With Introduction Body and Conclusion

Looking for a persuasive take on the topic of smoking? You'll find it all related arguments in out Persuasive Essay About Smoking blog!

Examples of Persuasive Speeches About Covid-19

Do you need to prepare a speech about Covid19 and need examples? We have them for you!

Persuasive speeches about Covid-19 can provide the audience with valuable insights on how to best handle the pandemic. They can be used to advocate for specific changes in policies or simply raise awareness about the virus.

Check out some examples of persuasive speeches on Covid-19:

Persuasive Speech About Covid-19 Example

Persuasive Speech About Vaccine For Covid-19

You can also read persuasive essay examples on other topics to master your persuasive techniques!

Tips to Write a Persuasive Essay About Covid-19

Writing a persuasive essay about COVID-19 requires a thoughtful approach to present your arguments effectively.

Here are some tips to help you craft a compelling persuasive essay on this topic:

Choose a Specific Angle

Start by narrowing down your focus. COVID-19 is a broad topic, so selecting a specific aspect or issue related to it will make your essay more persuasive and manageable. For example, you could focus on vaccination, public health measures, the economic impact, or misinformation.

Provide Credible Sources

Support your arguments with credible sources such as scientific studies, government reports, and reputable news outlets. Reliable sources enhance the credibility of your essay.

Use Persuasive Language

Employ persuasive techniques, such as ethos (establishing credibility), pathos (appealing to emotions), and logos (using logic and evidence). Use vivid examples and anecdotes to make your points relatable.

Organize Your Essay

Structure your essay involves creating a persuasive essay outline and establishing a logical flow from one point to the next. Each paragraph should focus on a single point, and transitions between paragraphs should be smooth and logical.

Emphasize Benefits

Highlight the benefits of your proposed actions or viewpoints. Explain how your suggestions can improve public health, safety, or well-being. Make it clear why your audience should support your position.

Use Visuals -H3

Incorporate graphs, charts, and statistics when applicable. Visual aids can reinforce your arguments and make complex data more accessible to your readers.

Call to Action

End your essay with a strong call to action. Encourage your readers to take a specific step or consider your viewpoint. Make it clear what you want them to do or think after reading your essay.

Revise and Edit

Proofread your essay for grammar, spelling, and clarity. Make sure your arguments are well-structured and that your writing flows smoothly.

Seek Feedback

Have someone else read your essay to get feedback. They may offer valuable insights and help you identify areas where your persuasive techniques can be improved.

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Common Topics for a Persuasive Essay on COVID-19

Here are some persuasive essay topics on COVID-19:

The Importance of Vaccination Mandates for COVID-19 Control
Balancing Public Health and Personal Freedom During a Pandemic
The Economic Impact of Lockdowns vs. Public Health Benefits
The Role of Misinformation in Fueling Vaccine Hesitancy
Remote Learning vs. In-Person Education: What's Best for Students?
The Ethics of Vaccine Distribution: Prioritizing Vulnerable Populations
The Mental Health Crisis Amidst the COVID-19 Pandemic
The Long-Term Effects of COVID-19 on Healthcare Systems
Global Cooperation vs. Vaccine Nationalism in Fighting the Pandemic
The Future of Telemedicine: Expanding Healthcare Access Post-COVID-19

In search of more inspiring topics for your next persuasive essay? Our persuasive essay topics blog has plenty of ideas!

To sum it up,

You have read good sample essays and got some helpful tips. You now have the tools you needed to write a persuasive essay about Covid-19. So don't let the doubts stop you, start writing!

If you need professional writing help, don't worry! We've got that for you as well.

MyPerfectWords.com is a professional persuasive essay writing service that can help you craft an excellent persuasive essay on Covid-19. Our experienced essay writer will create a well-structured, insightful paper in no time!

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Frequently Asked Questions

Are there any ethical considerations when writing a persuasive essay about covid-19.

Yes, there are ethical considerations when writing a persuasive essay about COVID-19. It's essential to ensure the information is accurate, not contribute to misinformation, and be sensitive to the pandemic's impact on individuals and communities. Additionally, respecting diverse viewpoints and emphasizing public health benefits can promote ethical communication.

What impact does COVID-19 have on society?

The impact of COVID-19 on society is far-reaching. It has led to job and economic losses, an increase in stress and mental health disorders, and changes in education systems. It has also had a negative effect on social interactions, as people have been asked to limit their contact with others.

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COVID-19 Vaccination Public Education Campaign Saved Thousands of Lives, Billions of Dollars

Study found vaccine campaign saved $90 for every $1 spent

The U.S. Department of Health and Human Services’ (HHS) COVID-19 Vaccination Public Education Campaign, We Can Do This, resulted in an estimated$731.9 billion in societal benefits due to averted illness and related costs, resulting in a nearly $90 return in societal benefits for every $1 spent, according to research published today in the American Journal of Preventive Medicine .

“At the height of the pandemic, we launched one of the largest public health education campaigns in U.S. history to encourage and educate Americans on the steps they could take to get and stay healthy. We now have research to confirm the COVID-19 Public Education Campaign, We Can Do This, was an indispensable part of efforts to vaccinate people and protect them from COVID-19, saving thousands of lives and billions of dollars in the process,” said HHS Secretary Xavier Becerra. “HHS is responsible for protecting the health and well-being of all Americans. As stewards of the public’s money, we wanted to deliver impact for the American people in the most efficient and effective ways. This confirms we did exactly that. We will no doubt use what we learned in this campaign to further improve our public health efforts in the future.”

The study showed the Campaign encouraged 22.3 million people to complete their primary COVID-19 vaccination series between April 2021 and March 2022, preventing nearly 2.6 million SARS-CoV-2 infections, the virus that causes COVID-19, including nearly 244,000 hospitalizations, during the time period that the highly contagious Delta and Omicron virus variants were spreading.

Preventing these outcomes resulted in societal benefits to the U.S. of $740.2 billion, accounting for such factors as medical expenses, wages, and other costs that people and institutions would have incurred in the absence of the Campaign. In comparison, the Campaign cost $377 million, with an additional $7.9 billion spent to vaccinate 22.3 million people in that time period.

According to the study, from April 2021 to March 2022, the net benefit of the Campaign—how much money these efforts saved minus how much they cost—came to $731.9 billion, translating to a return on investment of $89.54 for every $1 spent.

In April 2021, HHS launched the We Can Do This Public Education Campaign to increase COVID-19 vaccine confidence and uptake in the U.S. The Campaign, one of the largest public health education efforts in U.S. history, promoted COVID-19 vaccine uptake using integrated, multichannel, research-based strategies. It aimed to reach 90% of adults in the United States at least once per quarter, with even more intense outreach to high-risk communities. The Campaign featured more than 7,000 ads in 14 languages, with many culturally tailored and geographically targeted to specific minority, racial, and ethnic audiences. A multimedia approach bolstered widespread engagement with trusted messengers, partner organizations, and influencers who delivered persuasive, accurate, and culturally relevant information to vaccine-hesitant populations.

The benefit-cost study of We Can Do This is the only research study to date that looked at the contributions of a media campaign to encourage people to get COVID-19 vaccines during the pandemic emergency period. The newly published study is unique in that it demonstrates that the nationwide media Campaign was an indispensable component of the nation’s efforts to vaccinate people and protect them from COVID-19. It also adds to the body of evidence that shows the Campaign’s impact on behavior change.

“This research confirms the benefits of public health campaigns as part of a multi-layered response to a public health crisis and to the effort to provide accurate information to the American public,” said May Malik, Senior Advisor for Public Education Campaigns at HHS.

To evaluate the benefits and costs of the national Campaign, researchers used real-world data from multiple sources, such as data on COVID-19 outcomes, uptake of COVID-19 vaccines, and vaccine effectiveness, from the U.S. Centers for Disease Control and Prevention (CDC), along with survey data collected to measure the Campaign’s effects on vaccination behaviors over time.

The findings can help inform the Federal response to future public health threats. As part of a multipronged approach to addressing public health crises, this study demonstrates the return on investment possible from public education campaigns given their effectiveness in building vaccine confidence and supporting healthy behavior change.

The study, Benefit-Cost Analysis of the HHS COVID-19 Campaign: April 2021–March 2022 , was conducted by researchers from HHS Office of the Assistant Secretary for Public Affairs and Fors Marsh in Arlington, Virginia.

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What Canadians need to know about AstraZeneca withdrawing its COVID-19 vaccine

AstraZeneca has initiated the worldwide withdrawal of its COVID-19 vaccine because of a “surplus of available updated vaccines,” and it has requested that the European authorization for its COVID-19 vaccine be pulled. While most countries ceased using the shot in 2021, this move Tuesday makes that cessation official.

Does the withdrawal mean anything for Canadians who got the vaccine? Here’s what you need to know.

AstraZeneca in Canada

AstraZeneca’s COVID-19 vaccine was first approved in Canada on Feb. 26, 2021, a month after approval from the European Medicines Agency in January, 2021. Within weeks, however, concerns grew about the vaccine’s safety, when dozens of countries suspended the vaccine’s use after unusual but rare blood clots were detected in a small number of immunized people.

Canada’s National Advisory Committee on Immunization called for a pause in injections of the AstraZeneca shot to anyone under 55 on Monday March 29, 2021, a day before the country was scheduled to receive 1.5 million doses of the vaccine from the United States.

At that time, about 307,000 AstraZeneca doses had been administered. As of June 11, 2021, there had been one case of capillary leak syndrome, a rare blood clot, after vaccination with the AstraZeneca or COVISHIELD COVID-19 vaccine in Canada.

On May 11, 2021, Ontario and Alberta paused the use of AstraZeneca as a first dose. Ontario stated it was due to an increase in thrombosis with thrombocytopenia syndrome – blood clots which can block blood flow and cause damage to organs, and a lower than normal number of platelets in the blood, which is dangerous because platelets help your body from forming clots – linked to the AstraZeneca vaccine. The change was also made because Canada had the luxury of relying on two other shots for its mass vaccination campaign .

In July, 2021, Health Canada updated the label for the AstraZeneca and COVISHIELD COVID-19 vaccines to add capillary leak syndrome, a rare and serious condition where the small blood vessels start to leak fluid, as a potential side-effect. The agency also included a warning for patients with a history of the syndrome to not get those vaccines.

On Dec. 19, 2023, authorization for AstraZeneca was cancelled under the Food and Drug Regulations at the request of the manufacturer.

How many Canadians were given AstraZeneca Vaccines?

As of Feb. 25, Canada has administered 105,605,632 COVID-19 vaccines. Of those, 2,811,963 or 2.66 per cent of them were AstraZeneca.

How many Canadians experienced negative side effects from AstraZeneca?

As of Jan. 5, 58,712 adverse vaccine events have been reported in Canada . Of those, 3,318 were nonserious complications from AstraZeneca, the most common being headache, fatigue and fever. There were 122 serious complications from AstraZeneca such as cardiac arrest, cardiac failure, myocarditis, pulmonary embolism, Bell’s palsy and thrombosis with thrombocytopenia syndrome (TTS). The majority of adverse symptoms from COVID-19 vaccines started between five minutes and 113 days after vaccination.

Legal challenges and payouts for AstraZeneca and other vaccines

AstraZeneca is being sued by a few different parties. A British man, Jamie Scott, is suing AstraZeneca for what he says is damage caused by the jab in April, 2021. Another British woman, Kam Miller, is suing after her husband, Neil Miller, 50, developed fatal blood clotting after receiving the jab in March, 2021. Miller told the BBC she was not anti-vaccination, but is arguing the compensation she received following his death should be increased.

Canada has a Vaccine Injury Support Program, set up to help people who experienced a serious and permanent injury as a result of receiving a Health Canada authorized vaccine, administered in Canada on or after Dec. 8, 2020. The program was established to ensure no-fault compensation for those affected by vaccine injuries. Health columnist André Picard, writing about the idea in 2019 , noted that “vaccination is the cornerstone of public health and compensating the rare cases where vaccines cause injury is the fair and just thing to do.”

The program began accepting claims on June 1, 2021, and as of December, 2023, had given out $11,236,314 to claimants. Vaccine side effects and injuries reported to the database are self-reported, with no confirmation that the injuries were caused by vaccines.

What are the current COVID-19 vaccines available for Canadians?

Several vaccines for COVID-19 are authorized and available for use in Canada. These include messenger ribonucleic acid (mRNA) vaccines, which are preferred, and a protein subunit vaccine. The XBB. 1.5 vaccines are now the recommended products. There are three vaccines currently approved for use by Health Canada:

Pfizer-BioNTech Comirnaty XBB (also known as Pfizer) – mRNA vaccine
Moderna Spikevax XBB (also known as Moderna) – mRNA vaccine
Novavax XBB COVID-19 vaccine (also known as Novavax) – protein subunit vaccine

How does the risk of blood clots compare after a COVID-19 infection vs. from the AstraZeneca vaccine?

A study by researchers in Britain found that people infected with COVID-19 are at least nine times more likely to develop potentially deadly blood conditions compared with those who have received either the Oxford-AstraZeneca or the Pfizer-BioNTech vaccines.

The study, led by a team at the University of Oxford, involved analyzing medical data from 29.1 million people in England who received one dose of vaccine from Dec. 1, 2020, to April 24, 2021. The scientists also looked at medical records for 1.8 million people who tested positive for COVID-19 during that period.

Dr. Seema Marwaha, an assistant professor of internal medicine at the University of Toronto, says that one in five patients hospitalized with COVID-19 actually develop blood clots .

“I have looked after multiple patients who have had COVID-related strokes and COVID-related pulmonary embolisms [blood clots in the lungs],” Dr. Marwaha said. None of these patients had been vaccinated.

“So, your risk of getting a serious clot from COVID is significant.”

Are Canadians who received the AstraZeneca vaccine at risk?

Evidence indicates that the benefits of COVID-19 vaccines continue to outweigh the risks of the disease.

Dr. Michelle Sholzberg, head of the division of hematology-oncology at St. Michael’s Hospital in Toronto, said that clots due to AstraZeneca tended to develop between four and 30 days after the vaccination.

If you were symptom-free after 30 days, “the odds are that you are in the clear,” she added.

Since no Canadians have received the AstraZeneca vaccine since its cancellation in December, 2023, it’s unlikely that anyone would develop new serious side effects now.

What are symptoms associated with blood clot formation

First and foremost, it’s important to keep in mind that vaccine-related blood clots are extremely rare.

The range of symptoms include:

A severe headache that does not go away;
Neurological problems such as blurred vision, difficulty speaking and seizures;
Shortness of breath, chest pain, severe abdominal pain and severe back pain;
Severe swelling, pain, colour changes, or coldness in an arm or a leg;
Multiple small bruises, red or purple spots or blood blisters under the skin.

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