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Fieldwork partners with industry leader Focus Forward to provide quick and accurate transcripts seamlessly. Transcripts are delivered as they are completed with easy to read designations of moderator and respondents. Fieldwork can transcribe from any methodology, including phone interviews and ethnographies. Choose from multiple formats and price points to best suit your project needs.

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Market Research Transcription Services

When done with market research, it’s time to transcribe focus groups and interviews for a better analysis. At Transcribe Lingo, a qualified and skilled team of transcribers is assigned to deliver market research transcription services. Throughout the entire process, we guarantee accuracy and confidentiality. Therefore, if you want your analysis phase as smoothly as possible, contact us today and receive text versions of your audio and video research recordings. Put simply, a transcript is easier to dig through and collect information compared to watching or listening to an audio/video recording. Your key to a seamless research analysis experience lies in our transcription services .

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Transcribe Lingo is the most cost-effective transcription agency on the market and you can rely on us for accurate and fast turnaround transcription services tailored for market research projects. We can transcribe a wide variety of market research recordings, both audio and video format, and convert the same into text format. So we could be your perfect partner for focus group and interview transcriptions. 

With text, it’s easier to analyse the research outcome and extract valuable insights when transcribed accurately. So never miss a detail with our transcription services that are powered by human transcriptionists and professional project managers. Allow us to leverage our experience to deliver the best market research transcription services that are over 99% accurate.

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Without data, any market research is useless. As is the case, you’re more likely to get quality data when you dig through a transcript, not an audio or video recording. And as a market researcher, you would find a transcript much more useful for analysing a massive trove of information. If you find yourself in need, we make sure all your transcription needs are met under one roof at Transcribe Lingo. Just upload your audio file now and receive back a quality transcript! 

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Take advantage of our affordable market research transcription service for audio-to-text conversion of research recordings accurately and securely. With our cost-effective transcription rates, you can save your team loads of time, which they could use to analyse data rather than typing audio themselves, which is a time-consuming process.

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Market Research Transcription

Market research is fast becoming an important tool businesses of all sizes utilize, whether they are implementing a new product or service, or improving on an old one. At Transcription Hub , our transcriptionists have extensive experience in transcribing these important tools for your business. Additionally, Our team of transcribers analyzes the content, does a thorough quality check and gives 100% quality transcripts.

Why Are Market Research Transcription Services Important?

Inaccurate or incomplete records of market research such as trend analysis and customer feedback can easily result in misinformed decision-making on the part of business executives. That’s where the importance of market research transcription, a sub-sector of business transcription, comes in. Transcription Hub can help your business keep accurate transcripts of all your recorded market research investigations. Accurate transcriptions of your market research will provide your business with the accurate data it needs as a base for future projections. We use state of the art technology to ensure high quality conversion of your digital and non-digital file to text.

Market research is an organized process to collate and analyze information regarding markets, target markets/market niches, customer profiles, competitors, market trends, customer satisfaction with products and services etc. This holistic view of markets, customers and their needs helps to generate suitable marketing programs and thus becomes a very important component of the business strategy to meet the demands of the market. Recording the research process using audio/video devices leaves you free to concentrate on the process itself rather than concentrating on the nitty gritty of making sure all the information is being collected without missing anything important.

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What is Market Research Transcription?

Any company/business official or executive worth his salt knows that when releasing a new product, he or she must undergo a number of steps. Perhaps the most important of these steps - and consequently the most time-consuming - is market research, described simply by Edward McQuarrie in his 2005 book The Market Research Toolbox: A Concise Guide for Beginners as “any effort to gather information about markets or customers.”

Market research, in a nutshell, is essentially directly talking with the target audience of a certain product and getting their suggestions, opinions, thoughts, and the like in order to further refine their products and outsell competitors in the market. This is conducted through somewhat indirect methods such as surveys and questionnaires, and more frequently, through more direct methods such as interviews and focus group discussions. It can be done by staff of the company itself or it may be subcontracted to third-party market research firms that do all the proverbial dirty work, from getting survey samples to phoning potential respondents and interviewees to conducting interviews and focus group discussions and the like.

The need to thoroughly assess a given target audience's likes and dislikes and needs and preferences means that market research often takes weeks, if not months or even years depending on the complexity of the data needed, to finish. The problem market researchers face, then, is how to thoroughly sort out and interpret the data gathered in such long periods of time within a given deadline, a task that is virtually impossible to accomplish without that something that would make it easier, or at least bearable, for them to wade through this veritable sea of data.

And what is that something?  Market research transcriptions .

Market research transcriptions are basically the audio data gathered during the course of market research converted into word form. This kind of work is typically sub-contracted to transcription services , wherein skilled transcribers and quality checkers transcribe audio using a variety of different tools and software in order to deliver the highest-quality transcription possible.

There exists different types of market research transcriptions , all of which may not seem impressive at first glance, but make no mistake: market research transcriptions do offer several advantages for market researchers.

One, it makes quoting a lot easier. No longer would a market researcher be stuck listening to audio again and again trying to find the quotations that matter, because he or she has the transcript on hand and ready to be searched with but a single click or two.

Second, it allows for an accurate collation of data that allows for pinpoint accuracy in data-gathering. Say, a company developing beauty products decided, midway into their product development, that they wanted to hone in on a specific demographic - middle-aged women - yet they had already conducted focus group discussions with women of all ages. With transcripts, they would not need to undergo the hassle of trying to identify who’s who themselves – or worse, having to repeat their interviews or find new respondents - for they could simply request that their chosen transcription service put in labels differentiating their target demographic from the other interviewees. Tools such as timestamps and subtitles further enhance the capability of researchers to quickly and efficiently classify data.

Lastly, market research transcriptions leave little room for errors in data-gathering arising from wrong understanding of respondents’ answers. With transcriptions on hand, market researchers can scan through the contents of a respondent’s answers easily, thus furthering their understanding of context and of the thought processes of respondents.

Market research transcriptions provide all of the above-mentioned benefits and much more, consequently lightening the workload of market researchers and allowing them to focus on the more important aspects of their job. Without transcriptions, market researchers would no doubt flounder and lose sight of irreplaceable data.

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How to Do Market Research: A Guide and Template

Beth Worthy

Running a successful business takes a great amount of dedication and usually requires doing market research to learn what your target audience and others seek for solutions to common problems.

Market research can play an important role in letting you know how your company is perceived by the target customers you wish to reach.

According to research , companies that frequently conduct market research are more likely to improve customer retention, enter a new market, launch a new product or service, and increase their revenue than those companies that conduct infrequent market research.

Furthermore, you can improve the effectiveness of your market research by using a transcription service.

Hiring transcription services to transcribe your market research can also speed up data collection from audio and video interviews.

Here's a guide for planning your market research.

What Is Market Research?

Market research is what a business does to answer questions about its industry and target market.

Although you cannot use it as absolute proof of anything, the data you collect will give you deeper insights into the people you're trying to reach. It can involve collecting data on your competitors as well as customers.

You should view market research as a series of investigations rather than a one-time project. Once you stop studying your market, you risk allowing competitors to gain an advantage if they double down on research.

Some of the most effective and easiest ways to collect market data include offering online surveys and inviting customers to share their experiences with and thoughts on your brand online.

Another way to get valuable feedback from your target market is to conduct regular audio and video interviews with customers. It can either be one-on-one conversations or focus group interactions.

By hiring transcription services to do market research transcription, you can gain greater insights into customer values and perceptions relating to your brand.

Be aware that one respondent's views don't reflect that of the entire market.

However, their responses can help develop more personalized engagement with customers. Keeping this valuable data stored in a customer relationship management (CRM) system will help you segment your market into groups.

You can then improve your communication with individual customers based on the market segments to which they belong.

Types of Market Research

Your research plan should set out to include quantitative and/or qualitative research.

Ideally, you have the resources to integrate both types of market research because this combination can deliver valuable insights to increase profits. Here are the differences between these two main types of market research:

• Quantitative research: Any studies you've done that have generated a wealth of useful data fall under this category. It's helpful to use spreadsheets for organizing raw data, which can be turned into graphs and charts. Quantitative research helps you measure your company performance, such as the number of conversions vs. leads.
• Qualitative research: Collecting data from social media engagement, focus groups, and one-on-one interviews will give you a clear view of target market opinions. Qualitative research helps you understand the emotions and values of individuals attracted to your brand.

How to Do Market Research?

One of the keys to effective market research planning is focusing on actionable data that points to clear outcomes for improvement. Here are the essential steps to do market research:

• Define your research purpose: Know what answers you are looking for before you look for resources. That way, you specify what you're seeking to establish as your market niche. Without being specific, you can get overwhelmed and sidetracked by irrelevant information and lose track of what is valuable for your goals.
• Create a market research plan: Your plan should begin with mapping out exploratory primary and/or secondary research sources. Then you can determine specific primary research projects and participants to focus on areas that you've decided are important. Small businesses tend to start out with small studies or brainstorming sessions to shape their initial marketing strategies.
• Gather data: Recently, companies that have adopted digital infrastructures or IoT technology are in a strong position to collect large amounts of data in real-time. Companies investing in this smart technology will have a clear edge over competitors that don't. But no matter how digital your enterprise gets, you should never lose sight of the fact that in-person conversations help build a deeper understanding of your target market.
• Study analytics to discover insights: Analytics represents the driving force behind the purpose of digital transformation. The big data you collect from IoT and various other channels helps you learn insights about your market that competitors may not see. Examples of valuable analytics include the number of visitors to your website, the time of day with the highest traffic, and where your visitors are from. There are many other facets of your audience you can study, so you need to prioritize the metrics that help reveal new compelling market insights.
• Document your findings: A market study is worthless if you don't document the findings and archive your report somewhere for future reference. Your findings will help set the boundaries of your marketing efforts while influencing refinements to your product or service. Share the findings with your team to help back the direction of your marketing goals.
• Make adjustments: Every business evolves over time based on new information it absorbs about the market. IoT sensors that generate a wealth of real-time data help you make faster decisions than relying on traditional methods without them. Regardless of how fast you acquire data or learn new insights, it will be necessary to periodically revisit your business model to ensure it aligns with the changing market.
• Keep on running tests: The end of one study should mark the beginning of a new one. By continuously researching your market, you'll be up to date on target market tastes and purchasing behavior.

Why Should You Do Market Research?

Not only will market research make your business more competitive, but it will also help you find market holes that no one is serving, despite interest.

You should craft your market research on factors that affect your industry. That means coming up with relevant survey questions that point to concrete answers regarding consumer curiosity.

Market research will help you locate market participants while you learn various aspects of their personal data. It will also help you learn what customers expect from a brand and how to communicate with them to earn their trust.

Additionally, you'll learn about current market trends, attitudes, and triggers that lead to sales.

Transcription services will help organize your data in a meaningful way so that you can reference it in various ways.

Not only can these services help you pinpoint useful information from a seminar or webinar, but they can also translate your web content from and to different languages if you aim for a global market.

Primary and Secondary Market Research

Understanding the differences between primary and secondary market research will help you prioritize your data collection strategies.

Primary market research relates to information obtained through your own interviews and sources. Secondary market research often comes from data published by reputable sources such as commercial and non-profit research firms.

If you are doing a study on the number of people employed in your industry, you can turn to the Bureau of Labor & Statistics for secondary market research.

When you want to learn about national consumer trends, you can investigate pollsters such as Pew Research, Gartner, and Forrester.

Accelerate Your Market Research with GMR Transcription Services

Market research is what helps businesses gain an edge over competitors targeting the same customers. Outsourcing market research transcription to a reputable specialist is an effective way to speed up data collection from customer video interviews.

GMR Transcription Services, Inc. is one such transcription service that can help you bring the most out of your market research for your business.

Our market research transcription is performed by 100% US-based human transcriptionists who can provide maximum accuracy and confidentiality of your valuable research materials. We also don’t charge extra for focus group transcription, unlike some other companies. Register today to get started with us!

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Beth Worthy is the Cofounder & President of GMR Transcription Services, Inc., a California-based company that has been providing accurate and fast transcription services since 2004. She has enjoyed nearly ten years of success at GMR, playing a pivotal role in the company's growth. Under Beth's leadership, GMR Transcription doubled its sales within two years, earning recognition as one of the OC Business Journal's fastest-growing private companies. Outside of work, she enjoys spending time with her husband and two kids.

What is transcription in research? Everything you need to know

Have you ever wondered how a straightforward discussion might lead to ground-breaking discoveries? In these scenarios, transcription for qualitative research plays a pivotal role. Transcription carefully captures every word of these conversations, turning spoken ideas into valuable data for future discoveries. Transcription in research is often overlooked but is essential to qualitative research. It builds a link between common conversations and important scientific discoveries preserving every spoken detail for in-depth analysis and insight.

So what is transcription in research? It involves paying close attention to recorded speech and precisely translating them into written language. It offers a written record, which is essential for reliability and validity in qualitative research.

Transcribing is more important than ever in removing challenges to accessibility and language in an increasingly globalised society. Let’s delve more into the details to understand academic data transcription in more detail.

What is transcription in research and why is it important?

The act of turning spoken language from audio or video recordings such as focus groups and interviews into written text is known as academic data transcription in research. Recognising the variations of spoken language is essential in qualitative research, which makes this task important.

The importance of transcription in research can be highlighted through several key points:

Accuracy and reliability: Transcription ensures that researchers have an accurate and reliable record of spoken communication, which is essential for quality data analysis.

Detailed analysis: Researchers can get deeper insights by carefully reviewing spoken words, including linguistic variations and non-verbal clues, through the use of written transcripts.

Enhanced accessibility: Research findings are more accessible when transcribed material is shared and obtained more readily, especially for people who prefer reading over listening or have hearing difficulties.

Time efficiency: Researchers can save significant time while examining and interpreting their findings by using academic data transcription to help with the effective organising and retrieval of data.

Transcribing allows researchers to look deeper into the complex nature of human interaction and communication. It is not only a tool; rather, it has now become an essential component of the research process.

Transcription for qualitative research plays an important role in bringing spoken words to life. Let’s have a look at what research in a qualitative context entails.

Transcription in qualitative research

Researchers often gather data through qualitative interviews , focus groups, and observations as different research methods , which are typically recorded in audio or video formats. These recordings are converted into written text through transcription, giving the researchers a physical and measurable layout to analyse.

Once transcribed, the textual data becomes a rich resource for qualitative analysis. Researchers engage in coding, where they identify patterns, themes, and categories within the transcripts. This kind of thorough analysis is made possible by transcription, which enables the discovery of deeper interpretations and concepts that could be overlooked in a straightforward audio replay.

Transcription in various research fields

Although the process of transcribing spoken words into written text may appear simple, it has an important impact on a variety of areas, each of which depends uniquely on this technique. Let's take a quick look at some of the areas where transcription is not only helpful but also crucial:

Medical and healthcare research: Here, transcription turns doctor's notes and patient narratives into thorough documents that are essential for case studies and the growth of clinical research.

Social sciences: By documenting the extensive network of social interactions and human behaviour, it transforms focus groups and interviews into data that can be analysed to provide sociological insights.

Market research: Transcription helps interpret consumer language and preferences from focus groups and interviews, shaping marketing strategies and product developments.

Legal research: It ensures accuracy and fairness in legal analysis and decision-making by providing complete records of court cases, interviews, and depositions.

Educational research: Academic transcription helps in understanding learning processes and educational methods through recorded lectures, student interviews, and group discussions.

Transcription is more than simply words on a paper in each of these and many other areas; it's a key that opens doors to greater knowledge and insight.

Benefits of transcription in research

Transcription in research is more than just converting speech to text; it's a transformative tool that offers a wide array of benefits. These benefits improve the research process by increasing the accessibility, accuracy, and ease of analysis of data. Here’s a closer look at some of the key benefits:

Enhanced data analysis

A written document of spoken words helps with in-depth data analysis. Researchers can closely study the discourse in written form, pick up on minute details, and spot themes or patterns that might not be obvious in audio format.

Improved accuracy

This is especially crucial in professions like law or medicine, where little variations in language can have major consequences. By lowering the possibility of error or omission, transcription offers a solid foundation for study findings.

Time saving

In the long run, transcription of recordings can save scholars a great deal of time. Researchers can swiftly reference the transcribed text instead of listening to audio recordings repeatedly in order to uncover relevant information.

Ease of accessibility

Research has become more accessible as a result of transcription. Textual conversion of audio makes the content accessible to a larger audience, including people with hearing impairments.

How to transcribe interviews

The first step in qualitative research is interview transcription, which produces a written account of spoken conversations. Transcribing can be done manually or with the use of tools and software. While the manual method requires a significant amount of time and work, employing tools for the task enables you to quickly access the transcribed material. There are many benefits of transcription, however, a crucial step is to ensure the accuracy, which is better achieved through automated transcription services..

The procedure is carried out automatically using transcription software and tools, which greatly cuts down on the time and effort required. However, selecting the appropriate transcription software is essential for a number of reasons, particularly when doing research where efficiency and accuracy are critical.

Choosing the right transcription service

Transcribing spoken words into written text is a simple operation in and of itself, but the tools used to accomplish this may have a big impact on the effectiveness, success, and final product of a research endeavour. The transcription of audio should be accurate and this is more easily achieved if the service provided is using artificial intelligence. Here’s what you should be looking at when choosing a transcription service for your research.

Transcription accuracy: The accuracy with which software can transcribe audio varies, especially when it comes to managing a wide range of accents, speech patterns, and technical terminology. To guarantee the correctness of your study results, you must use a tool that offers great precision. Certain tools are able to provide verbatim transcripts which include even the non-verbal cues.

Time efficiency: Using AI transcription tools such as Good Tape can cut down on the amount of time needed to transcribe. Researchers can proceed to the analysis step more quickly if a technology can do accurate transcriptions of their text more quickly and efficiently.

Ease of usage: Usability and simplicity of usage are crucial. You may concentrate more on your study by saving time and lowering the learning curve with an automatic and simple-to-use tool.

Cost-Effectiveness: The cost of transcription software varies. Cost constraints must be balanced with the requirement for a dependable and effective tool, particularly in longer or extensive research plans.

The quality of your research attempt as a whole, the standard of your data, and the effectiveness of your workflow may all be greatly impacted by the transcribing software you use, so make sure you choose the one which works best for you.

Good Tape transcription software: A key tool for researchers

Good Tape has a very interactive and easy-to-use interface which allows you to get done with transcribing your audios without facing any hiccups. Not to mention that it specialises in providing accurate transcripts with a shorter turnaround time. Here's a full step-by-step instruction to get you started.

• Upload your file: The first step in the process is to upload the original audio file you need to transcribe. Make sure the file is complete and has all the information you require.

• Select the language: Good Tape has a number of options when it comes to choosing the language of transcription. Select the one you want. You can also choose the “auto-detect” option for the system to identify the language in the audio automatically.

• Transcribe the text: Once the file is uploaded and the language is chosen, proceed further by clicking the “transcribe” button. Your audio transcription process starts here.

• To wait or not to wait: If you’re a casual plan user, you will have to wait for some time for your transcription to be completed due to excessive load by the users. However, if you’re a professional or a team user, you get your results ASAP! The wait time depends on the plan you’re subscribed to .

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6 Reasons Why You Should Use Market Research Transcription Services

Transcriptions are imperative for successful research. find out 6 reasons how market research transcription services can greatly reduce costs and increase returns of any market research effort..

Market research transcription is when you convert audio or visual recordings taken during primary research into written text for further analyses. 

While a simple step at first glance, transcription services provide more than just words for you to read; good market research transcription improves research findings and adds value to the overall research process.

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Benefits of transcription services for market research, cut administrative time significantly.

Utilizing market research transcription services will speed up your research work processes and deliver your research report on time. Depending on your audio or video recording length, you can expect <24 hours or even faster turnaround times if you use automated transcriptions. 

Automated transcription services can even prepare the transcript during the interviews, which are ready for analysis immediately after. 

On the other hand, transcription services will do all the menial work and free up precious time and mental resources . Rather than listening through all the audio recordings or jotting down messy notes during your research, you can focus on what’s important -- picking up non-verbal cues during the interview, analyzing qualitative data, and procuring actionable insights. 

Since transcription services make your market research workflow more efficient, you can reach more respondents and collect more qualitative data . With more extensive qualitative data sets, you’ll be able to study them thoroughly and gain a greater understanding of your target customers and their purchasing patterns. 

Reduce overhead costs

Outsourcing the market research transcription is one of the most effective ways to reduce costs. Depending on where they’re based, transcriptionists may charge lower rates than usual while still getting the job done.

Transcription services also improve the efficiency of your research workflow, which minimizes both opportunity and overhead costs . Rather than spending on staff management, training, insurance, equipment, and other overhead expenses, you can devote your valuable resources to extracting insights from an accurate data set already prepared for you. 

While having an in-house transcription team may be convenient, not all hours spent in the office are productive. According to a study from Stanford University , productivity sharply decreases when someone’s work hours per week exceed 50. Considering the quick pace at which research studies tend to happen, it is worth considering contract-based transcription services to minimize the overhead costs of in-house staff.

Not to mention, automated transcription services start as low as $0.15 per audio minute , whereas professional transcriptionists may charge anywhere from $0.50 to $2.00 per audio minute. While automated transcriptions aren’t as accurate, they are great for affordably building a database before identifying important data sets to clean up with a human transcriptionist. 

Produce highly accurate data sets

Human transcription services provide 99%+ accurate data sets, allowing for precise analyses and preventing researcher bias for more valid research reports. In addition, with verbatim transcription , you can prevent misunderstanding of your respondents’ answers by having a holistic understanding of the context and their thought processes. 

Possessing high-quality data that accurately reflects real-world conditions are imperative for data analysis and informed decision-making. Even the slightest misunderstanding in the consumers’ behavior and motivations may result in costly mistakes. 

For example, McDonald’s failure to recognize that their customers valued price over taste resulted in their Arch Deluxe burger flopping when marketed based on taste. As a result, they spent approximately $200 million in advertising a burger that nobody bought. 

Of course, there are many factors at play in McDonald’s product flop. Nonetheless, this shows that the first steps of market research -- primary research and transcription, must be error-free, or it could lead to poor insights and execution. 

Increase research and marketing value

Transcription services increase the value of your market research by providing extra deliverables to your clients that they can use according to their needs. The transcripts can also be used for circulation for those who couldn’t attend the primary research or for stakeholders who may find the data sets useful. 

Marketing transcription can also boost SEO and increase market reach through creatively repurposing your research content. You can convert the transcripts into digital content such as blog articles or videos, and post them on your marketing communication channels.  

Aside from transcripts, market research transcription services can also provide complementary services such as sentiment analysis , keyword mapping, and API integration . These tools will allow you to extract key insights immediately after you have precise data sets. 

Market research compliance

Training in-house transcription staff or doing the work yourself could compromise your market research compliance standards. On the other hand, qualified transcription services will meet compliance and quality standards such as ISO 27001, ISO 9001, HIPAA, and GDPR compliances . 

If you publish your market research content online, these transcriptions must meet accessibility compliances such as WCGR and AODA . Aside from reaching more people online, having video transcripts are also useful for your organization as backups or comprehension aids for situations that might be beneficial - for example, when the audio quality is unclear. 

Easily searchable and centralized database

Market research transcription services can store and organize your sensitive data in a way that is optimized for searchability .

Using a system like Speak , you can create searchable media databases that let you easily search through your stored media for specific moments you’re looking for.

You can use Speak to bring up every mention of a keyword, topic, or phrase and jump exactly to those moments that matter. You could even organize the data sets according to respondents and their demographics. This way, you don’t have to sort through dozens, if not hundreds, of transcripts just to find a specific data set. 

tl;dr - Key Takeaways

Market research transcription is a crucial first step that determines the success of your research and its effectiveness. Transcription services provide precise data sets in a cost-effective and time-efficient manner - all in one well-organized database. 

Transcription services also increase the chances of extracting key insights that translate into valuable ROI for your organization and, ultimately, increased profits. 

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Microsoft and LinkedIn release the 2024 Work Trend Index on the state of AI at work

May 8, 2024 | Jared Spataro - CVP, AI at Work

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One year ago, generative AI burst onto the scene and for the first time since the smartphone, people began to change the way they interact with technology. People are bringing AI to work at an unexpected scale — and now the big question is, how’s it going?

As AI becomes ubiquitous in the workplace, employees and businesses alike are under extreme pressure. The pace and intensity of work, which accelerated during the pandemic, has not eased, so employees are bringing their own AI to work. Leaders agree AI is a business imperative — and feel the pressure to show immediate ROI — but many lack a plan and vision to go from individual impact to applying AI to drive the bottom line.

At the same time, the labor market is set to shift and there’s a new AI economy. While some professionals worry AI will replace their job, the data tells a more nuanced story — of a hidden talent shortage, more employees eyeing a career change, and a massive opportunity for those willing to skill up.

“AI is democratizing expertise across the workforce,” said Satya Nadella, Chairman and Chief Executive Officer, Microsoft. “Our latest research highlights the opportunity for every organization to apply this technology to drive better decision-making, collaboration — and ultimately business outcomes.”

For our fourth annual Work Trend Index, out today, we partnered with LinkedIn for the first time on a joint report so we could provide a comprehensive view of how AI is not only reshaping work, but the labor market more broadly. We surveyed 31,000 people across 31 countries, identified labor and hiring trends from LinkedIn, analyzed trillions of Microsoft 365 productivity signals and conducted research with Fortune 500 customers. The data points to insights every leader and professional needs to know — and actions they can take — when it comes to AI’s implications for work.

1. Employees want AI at work — and won’t wait for companies to catch up.

Three in four knowledge workers (75%) now use AI at work. Employees, overwhelmed and under duress, say AI saves time, boosts creativity and allows them to focus on their most important work. While 79% of leaders agree AI adoption is critical to remain competitive, 59% worry about quantifying the productivity gains of AI and 60% worry their company lacks a vision and plan to implement it. While leaders feel the pressure to turn individual productivity gains into organizational impact, employees aren’t waiting to reap the benefits: 78% of AI users are bringing their own AI tools to work. The opportunity for every leader is to channel this momentum into ROI.

2. For employees, AI raises the bar and breaks the career ceiling .

We also see AI beginning to impact the job market. While AI and job loss are top of mind for some, our data shows more people are eyeing a career change, there are jobs available, and employees with AI skills will get first pick. The majority of leaders (55%) say they’re worried about having enough talent to fill open roles this year, with leaders in cybersecurity, engineering, and creative design feeling the pinch most.

And professionals are looking. Forty-six percent across the globe are considering quitting in the year ahead — an all-time high since the Great Reshuffle of 2021 — a separate LinkedIn study found U.S. numbers to be even higher with 85% eyeing career moves. While two-thirds of leaders wouldn’t hire someone without AI skills, only 39% of users have received AI training from their company. So, professionals are skilling up on their own. As of late last year, we’ve seen a 142x increase in LinkedIn members adding AI skills like Copilot and ChatGPT to their profiles and a 160% increase in non-technical professionals using LinkedIn Learning courses to build their AI aptitude.

In a world where AI mentions in LinkedIn job posts drive a 17% bump in application growth, it’s a two-way street: Organizations that empower employees with AI tools and training will attract the best talent, and professionals who skill up will have the edge.

3. The rise of the AI power user — and what they reveal about the future.

In the research, four types of AI users emerged on a spectrum — from skeptics who rarely use AI to power users who use it extensively. Compared to skeptics, AI power users have reoriented their workdays in fundamental ways, reimagining business processes and saving over 30 minutes per day. Over 90% of power users say AI makes their overwhelming workload more manageable and their work more enjoyable, but they aren’t doing it on their own.

Power users work for a different kind of company. They are 61% more likely to have heard from their CEO on the importance of using generative AI at work, 53% more likely to receive encouragement from leadership to consider how AI can transform their function and 35% more likely to receive tailored AI training for their specific role or function.

“AI is redefining work and it’s clear we need new playbooks,” said Ryan Roslansky, CEO of LinkedIn. “It’s the leaders who build for agility instead of stability and invest in skill building internally that will give their organizations a competitive advantage and create more efficient, engaged and equitable teams.”

The prompt box is the new blank page

We hear one consistent piece of feedback from our customers: talking to AI is harder than it seems. We’ve all learned how to use a search engine, identifying the right few words to get the best results. AI requires more context — just like when you delegate work to a direct report or colleague. But for many, staring down that empty prompt box feels like facing a blank page: Where should I even start?

Today, we’re announcing Copilot for Microsoft 365 innovations to help our customers answer that question.

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• Catch Up, a new chat interface that surfaces personal insights based on your recent activity, provides responsive recommendations , like “You have a meeting with the sales VP on Thursday. Let’s get you prepared — click here to get detailed notes.”

These features will be available in the coming months, and in the future, we’ll take it a step further, with Copilot asking you questions to get to your best work yet.

LinkedIn has also made free over 50 learning courses to empower professionals at all levels to advance their AI aptitude.

Head to WorkLab for the full Work Trend Index Report , and head to LinkedIn to hear more from LinkedIn’s Chief Economist, Karin Kimbrough, on how AI is reshaping the labor market.

And for all the blogs, videos and assets related to today’s announcements, please visit our  microsite .

Tags: AI , LinkedIn , Microsoft Copilot , Work Trend Index

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• S&T Releases Market Survey Report for Non-Detonable Training Aids for Explosive Detection Canines

News Release: DHS S&T Releases Market Survey Report for Non-Detonable Training Aids for Explosive Detection Canines

For immediate release s&t public affairs , 202-286-9047.

WASHINGTON - The Department of Homeland Security (DHS) Science and Technology Directorate (S&T) has released a new market survey report to help emergency responders identify non-detonable training aids for explosive detection canines. Non-detonable training aids emulate the scent of explosives, allowing canines to learn the specific odor of different types of explosives while eliminating the inherent risks of using traditional, live explosives. They are carefully designed and maintained to create a controlled and safe environment for training, with a focus on safety, effectiveness, and consistency in preparing canines for their crucial roles in security and public safety.

S&T’s National Urban Security Laboratory (NUSTL)—in conjunction with Johns Hopkins Applied Physics Laboratory—administered the Non-Detonable Trainings Aids for Explosive Detection Canines Market Survey Report , which provides information on 12 non-detonable training aid products ranging in price from $15 to $550. This report is based on information gathered from manufacturer and vendor materials, open-source research, industry publications, and a government-issued request for information. The report is part of NUSTL’s System Assessment and Validation for Emergency Responders (SAVER) program, which assists emergency responders in making procurement decisions.

“The Detection Canine Program at S&T plays a critical role in advancing the safety and effectiveness of explosive detection canines in the field,” said Guy Hartsough, S&T Detection Canine Program, program manager. “NUSTL’s comprehensive report provides valuable resources in an ever-evolving landscape of threats, underscoring our dedication to enhancing the capabilities of our nation's security responders.”

“Explosive detection canines are critical to protecting the public as well as the first responders they assist. Rigorous training is required to prepare these dogs for the field” said NUSTL Director Alice Hong. “NUSTL’s latest market survey report equips explosive detection canine handlers with crucial insights into non-detonable training aids.”

Visit the SAVER website for market research and comparative assessments of commercially available products. Results are published to assist responders in making informed technology deployment and purchasing decisions for their agency’s specific needs. SAVER documents with limited distribution are available to members of the SAVER Community by contacting [email protected] .

For more information about NUSTL and its mission as the only national laboratory dedicated to serving the nation’s first responders, visit www.dhs.gov/science-and-technology/national-urban-security-technology-laboratory

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Home & House Stagers in Elektrostal'

Location (1).

• Use My Current Location

Popular Locations

• Albuquerque
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• Elektrostal', Moscow Oblast, Russia

Professional Category (1)

• Accessory Dwelling Units (ADU)

Featured Reviews for Home & House Stagers in Elektrostal'

• Reach out to the pro(s) you want, then share your vision to get the ball rolling.
• Request and compare quotes, then hire the Home Stager that perfectly fits your project and budget limits.

A home stager is a professional who prepares a house for sale, aiming to attract more buyers and potentially secure a higher selling price. They achieve this through the following techniques:

• Rearranging furniture to optimize space and functionality.
• Decluttering to create a clean and spacious look.
• Making repairs to address visible issues.
• Enhancing aesthetics with artwork, accessories, and lighting.
• Introducing new furnishings to update the style.

Their goal is to present the house in the best light. Home stagers in Elektrostal' help buyers envision themselves living there, increasing the chances of a successful sale.

• Decluttering
• Furniture Selection
• Space Planning
• Art Selection
• Accessory Selection

Benefits of the home staging in Elektrostal':

• Attractive and inviting: Staging creates a welcoming atmosphere for potential buyers.
• Faster sale: Homes sell more quickly, reducing time on the market.
• Higher sale price: Staging can lead to higher offers and appeal to a wider range of buyers.
• Showcasing best features: Strategic arrangement highlights positives and minimizes flaws.
• Stand out online: Staged homes capture attention in online listings.
• Emotional connection: Staging creates a positive impression that resonates with buyers.
• Easy visualization: Buyers can easily picture themselves living in a staged home.
• Competitive advantage: Staging sets your home apart from others on the market.
• Affordable investment: Cost-effective way to maximize selling potential and ROI.
• Professional expertise: Experienced stagers ensure optimal presentation for attracting buyers.

What does an Elektrostal' home stager do?

What should i consider before hiring an interior staging company, questions to ask potential real estate staging companies in elektrostal', moscow oblast, russia:, business services, connect with us.