how to make a good opening speech

How to Start a Speech: 7 Tips and Examples for a Captivating Opening

By Status.net Editorial Team on December 12, 2023 — 10 minutes to read

1. Choosing the Right Opening Line

Finding the perfect opening line for your speech is important in grabbing your audience’s attention. A strong opening line sets the stage for the points you want to make and helps you establish a connection with your listeners.

1. Start with a question

Engage your audience from the very beginning by asking them a thought-provoking question related to your topic. This approach encourages them to think, and it can create a sense of anticipation about what’s coming next.

• “Have you ever wondered how much time we spend on our phones every day?”

2. Share a personal story

A relatable personal story can create an emotional connection with your audience. Make sure your story is short, relevant to your speech, and ends with a clear point.

• “When I was a child, my grandmother used to tell me that every kind deed we do plants a seed of goodness in the world. It was this philosophy that inspired me to start volunteering.”

3. Use a quote or a statistic

Incorporate a powerful quote or an intriguing statistic at the outset of your speech to engage your audience and provide context for your topic.

• “As the great Maya Angelou once said, ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.'”

4. Make them laugh

Injecting a little humor into your opening line puts everyone at ease and makes your speech more memorable. Just make sure your joke is relevant and doesn’t offend your audience.

• “They say an apple a day keeps the doctor away, but if the doctor is cute, forget the fruit!”

5. Paint a mental picture

Draw your audience in by describing a vivid scene or painting an illustration in their minds. This creates an immersive experience that makes it easier for your audience to follow your speech.

• “Picture this: you’re walking down the beach, and you look out on the horizon. The sun is setting, and the sky is a breathtaking canvas of reds, oranges, and pinks.”

2. Using a Personal Story

Sharing a personal story can be a highly effective way to engage your audience from the very beginning of your speech. When you open your talk with a powerful, relatable story, it helps create an emotional connection with your listeners, making them more invested in what you have to say.

Think about an experience from your life that is relevant to the topic of your speech. Your story doesn’t have to be grand or dramatic, but it should be clear and vivid. Include enough detail to paint a picture in your audience’s minds, but keep it concise and on point.

The key to successfully using a personal story is to make it relatable. Choose a situation that your audience can empathize with or easily understand. For example, if you’re giving a speech about overcoming adversity, you could talk about a time where you faced a seemingly insurmountable challenge and overcame it.

Make sure to connect your story to the main point or theme of your speech. After sharing your experience, explain how it relates to the topic at hand, and let your audience see the relevance to their own lives. This will make your speech more impactful and show your listeners why your personal story holds meaning.

3. Making a Shocking Statement

Starting your speech with a shocking statement can instantly grab your audience’s attention. This technique works especially well when your speech topic relates to a hot-button issue or a controversial subject. Just make sure that the statement is relevant and true, as false claims may damage your credibility.

For example, “Believe it or not, 90% of startups fail during their first five years in the market.” This statement might surprise your listeners and make them more receptive to your ideas on how to avoid pitfalls and foster a successful business.

So next time you’re crafting a speech, consider opening with a powerful shocking statement. It could be just the thing to get your audience sitting up and paying full attention. (Try to keep your shocking statement relevant to your speech topic and factual to enhance your credibility.)

4. Using Humor

Humor can be an excellent way to break the ice and grab your audience’s attention. Opening your speech with a funny story or a joke can make a memorable first impression. Just be sure to keep it relevant to your topic and audience.

A good joke can set a light-hearted tone, lead into the importance of effective time management, and get your audience engaged from the start.

When using humor in your speech, here are a few tips to keep in mind:

• Be relatable: Choose a story or joke that your audience can easily relate to. It will be more engaging and connect your listeners to your message.
• Keep it appropriate: Make sure the humor fits the occasion and audience. Stay away from controversial topics and avoid offending any particular group.
• Practice your delivery: Timing and delivery are essential when telling a joke. Practice saying it out loud and adjust your pacing and tone of voice to ensure your audience gets the joke.
• Go with the flow: If your joke flops or doesn’t get the reaction you were hoping for, don’t panic or apologize. Simply move on to the next part of your speech smoothly, and don’t let it shake your confidence.
• Don’t overdo it: While humor can be useful in capturing your audience’s attention, remember that you’re not a stand-up comedian. Use it sparingly and focus on getting your message across clearly and effectively.

5. Incorporating a Quote

When you want to start your speech with a powerful quote, ensure that the quote is relevant to your topic. Choose a quote from a credible source, such as a famous historical figure, a well-known author, or a respected expert in your field. This will not only grab your audience’s attention but also establish your speech’s credibility.

For example, if you’re giving a speech about resilience, you might use this quote by Nelson Mandela: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

Once you’ve found the perfect quote, integrate it smoothly into your speech’s introduction. You can briefly introduce the source of the quote, providing context for why their words are significant. For example:

Nelson Mandela, an inspirational leader known for his perseverance, once said: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

When you’re incorporating a quote in your speech, practice your delivery to ensure it has the intended impact. Focus on your tone, pace, and pronunciation. By doing so, you can convey the quote’s meaning effectively and connect with your audience emotionally.

Connect the quote to your main points by briefly explaining how it relates to the subject matter of your speech. By creating a natural transition from the quote to your topic, you can maintain your audience’s interest and set the stage for a compelling speech.

In our resilience example, this could look like:

“This quote by Mandela beautifully illustrates the power of resilience. Today, I want to share with you some stories of remarkable individuals who, like Mandela, overcame obstacles and rose every time they fell. Through their experiences, we might learn how to cultivate our own resilience and make the most of life’s challenges.”

6. Starting with a Question

Opening your speech with a question can be a great way to engage your audience from the start. This strategy encourages your listeners to think and become active participants in your presentation. Your opening question should be related to your core message, sparking their curiosity, and setting the stage for the following content. Here are a few examples:

• For a motivational speech : “Have you ever wondered what you would do if you couldn’t fail?”
• For a business presentation : “What’s the biggest challenge your team faces daily, and how can we overcome it?”
• For an educational talk : “How does the way we use technology today impact the future of our society?”

When choosing the right starting question, consider your audience. You want to ask something that is relevant to their experiences and interests. The question should be interesting enough to draw their attention and resonate with their emotions. For instance, if you’re presenting to a group of entrepreneurs, gear your question towards entrepreneurship, and so on.

To boost your question’s impact, consider using rhetorical questions. These don’t require a verbal response, but get your audience thinking about their experiences or opinions. Here’s an example:

• For an environmental speech : “What kind of world do we want to leave for our children?”

After posing your question, take a moment to let it sink in, and gauge the audience’s reaction. You can also use a brief pause to give the listeners time to think about their answers before moving on with your speech.

7. Acknowledging the Occasion

When starting a speech, you can acknowledge the occasion that brought everyone together. This helps create a connection with your audience and sets the stage for the rest of your speech. Make sure to mention the event name, its purpose, and any relevant individuals or groups you would like to thank for organizing it. For example:

“Hello everyone, and welcome to the 10th annual Charity Gala Dinner. I’m truly grateful to the fundraising committee for inviting me to speak tonight.”

After addressing the event itself, include a brief personal touch to show your connection with the topic or the audience. This helps the audience relate to you and gain interest in what you have to say. Here’s an example:

“As a long-time supporter of this cause, I am honored to share my thoughts on how we can continue making a difference in our community.”

Next, give a brief overview of your speech so the audience knows what to expect. This sets the context and helps them follow your points. You could say something like:

“Tonight, I’ll be sharing my experiences volunteering at the local food bank and discussing the impact of your generous donations.”

Frequently Asked Questions

What are some effective opening lines for speeches.

A powerful opening line will grab your audience’s attention and set the stage for the rest of your speech. Some effective opening lines include:

• Start with a bold statement: “The world needs your creativity now more than ever.”
• Share a surprising fact: “Did you know that the average person spends (…) years of their life at work?”
• Pose a thought-provoking question: “What would you attempt to do if you knew you could not fail?”
• Tell a short, engaging story: “When I was 10 years old, I discovered my passion for baking in my grandmother’s kitchen.”

Can you provide examples of engaging introductions for speeches?

• Use humor: “As a kid, I believed that 7 pm bedtime was a form of torture. Now, as an adult, I find myself dreaming of 7 pm bedtime.”
• Share a personal experience: “On a trip to Italy, I found myself lost in the winding streets of a small village. It was there, amidst my confusion, that I stumbled upon the best gelato I’d ever tasted.”
• Use an analogy: “Starting a new business is like taking a journey into the unknown. There will be challenges to overcome, and you’ll need resilience, determination, and a strong compass.”

Which speech styles can make a powerful impact on the audience?

Different speech styles will resonate with different audiences. Some styles to consider include:

• Inspirational: Motivate your audience to take action or overcome challenges.
• Storytelling: Share personal experiences or anecdotes to illustrate your points and keep listeners engaged.
• Educational: Provide useful information and insights to help your audience learn or grow.
• Persuasive: Present a compelling argument to convince your audience to adopt a particular perspective or take specific action.

How do successful speakers establish a connection with their listeners?

Establishing a connection with your listeners is key to delivering an impactful speech. Some ways to connect with your audience include:

• Show empathy: Demonstrating understanding and concern for your audience’s feelings and experiences will generate a sense of trust and connection.
• Be relatable: Share personal stories or examples that allow your audience to see themselves in your experiences, thus making your speech more relatable.
• Keep it genuine: Avoid overrehearsing or coming across as scripted. Instead, strive for authenticity and flexibility in your delivery.
• Encourage participation: Engaging your audience through questions, activities, or conversation can help build rapport and make them feel more involved.

What are some techniques for maintaining a friendly and professional tone in speeches?

To maintain a friendly and professional tone in your speeches, consider these tips:

• Balance humor and seriousness: Use humor to lighten the mood and engage your audience, but make sure to also cover the serious points in your speech.
• Speak naturally: Use your everyday vocabulary and avoid jargon or overly formal language when possible.
• Show respect: Acknowledge differing opinions and experiences, and treat your audience with courtesy and fairness.
• Provide useful information: Offer valuable insights and solutions to your audience’s concerns, ensuring they leave your speech feeling more informed and empowered.
• Emotional Intelligence (EQ) in Leadership [Examples, Tips]
• Effective Nonverbal Communication in the Workplace (Examples)
• Empathy: Definition, Types, and Tips for Effective Practice
• How to Improve Key Communication Skills
• Examples of Empathy (and 38 Empathy Statements)
• What is Self Compassion? (Exercises, Methods, Examples)

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8 Opening a Speech: Get Their Attention from the Start!

Get the audience’s attention, or the rest of your speech is a waste. I mean it!  Most people spend the majority of their speech preparation time working on the body of their speech and then they tack on an opening and a closing last minute.

The opening and closing deserve the most attention. Why?  If you don’t get the audience’s attention and get them to pay attention to you instead of…  the thoughts in their heads, their grocery lists, their neighbors, their social media…then all the rest of your brilliant content is wasted because they will never hear it. Lisa Marshall of Toastmasters International stresses the opening words are so important that “I spend 10 times more time developing and practicing the opener than any other part of the speech.”

Look at the description of Person A and Person B and tell me which person you like more.

Person A envious, stubborn, critical, impulsive, industrious, and intelligent

Person B intelligent, industrious, impulsive, critical, stubborn, and envious

If you are like most people, you have a preference for Person B.  This illustrates a study by Solomon Ashe. He had subjects rate these two people using a string of descriptive words. Now look back at the descriptions. Look closely and you will notice they are the same words in a different order. Most people put the most emphasis on the first three words in determining how they will create the person. Like Asche’s subjects, your audience will be evaluating those first three words. Let’s bring it back around to speechmaking. The first sentence out of your mouth is crucial and the first three words are especially important.

I am sure you are not surprised to know that people form opinions quickly. To prove this, researchers showed subjects either a 20-minute clip of a job applicant or a 20-30 second clip of a job applicant. They were asked to rate the person on likeability and self-assurance. People were able to form an opinion in under thirty seconds. Not only that but they were able to form the same opinions from a 30-second clip as a 20-minute exposure.

The Battle for Attention

Remember that every piece of content in our modern era is part of an attention war. It’s fighting against thousands of other claims on people’s time and energy. This is true even when you’re standing on a stage in front of a seated audience. They have deadly distracters in their pockets called smartphones, which they can use to summon to their eyes a thousand outside alternatives. Once emails and texts make their claim, your talk may be doomed. And then there’s that lurking demon of modern life, fatigue. All these are lethal enemies. You never want to provide someone with an excuse to zone out. You have to be a savvy general directing this war’s outcome. Starting strong is one of your most important weapons. Chris Anderson, TED Talks, The Official TED Guide to Public Speaking.

“People don’t pay attention to boring things,” according to John Medina, author of Brain Rules, “You’ve got 30 seconds before they start asking the question, ‘Am I going to pay attention to you or not?'” It is important to get your audience’s attention right away. In this chapter, I will share with you several ways to win the war for attention and to start your speech right. I will show you the basic opening and closing structure of speeches and give you many examples of what that looks like.  A speech, like an airplane, needs a good take-off and a good landing. Now it’s time to prepare to have a strong take-off and learn everything that goes into a speech introduction. This chapter is full of examples from a variety of talks. I included quotes from those introductions, but I also included links to each of those talks hoping you will be interested enough to want to listen.

Ways to Start a Speech

Chris Anderson likens this to battle. “First there is the 10-second war: can you do something in your first moments on stage to ensure people’s eager attention while you set up your talk topic? Second is the 1-minute war: can you then use that first minute to ensure that they’re committed to coming on the full talk journey with you?”

When thinking about your speech, spend a lot of time thinking about how to win the battle for their attention. Your introduction should make your audience want to put down their phones and listen. Your introduction should be so compelling they stop their wandering minds and turn their thoughts to you and you alone. Your introduction should start with three strong words where they form a strong opinion of you and your speech.  Let me share how to accomplish this. 

Capturing the audience through the story is one of the most powerful ways to start a speech. A story engages the brain in powerful ways and causes the audience’s brains to sync with the speakers. A well-told story will allow the audience to “see” things in their mind’s eye and to join the speaker’s emotions.

Watch this clip by Ric Elias for how he begins his speech with a powerful story. Particularly notice his first four words, “Imagine a big explosion.” 

Imagine a big explosion as you climb through 3,000 ft.   Imagine a plane full of smoke.   Imagine an engine going clack, clack, clack.   It sounds scary.   Well, I had a unique seat that day. I was sitting in 1D. I was the only one who could talk to the flight attendants. So I looked at them right away, and they said, “No problem. We probably hit some birds.” The pilot had already turned the plane around, and we weren’t that far. You could see Manhattan. Two minutes later, three things happened at the same time.

Ric Elias, Three Things I Learned While My Plane Crashed. 

Consider these other examples and notice how the speaker uses a story.

More powerful introductions using story:

I love you, I believe in you and it’s going to be OK. The three things that I needed to hear three years ago when I felt more abandoned than ever. I remember that day as if it happen this morning. It was Sunday and I had just woken up early at a brisk 12:30 in the afternoon. Ryan Brooks, Honesty, courage, and the importance of brushing your teeth.  When I was nine years old I went off to summer camp for the first time. And my mother packed me a suitcase full of books, which to me seemed like a perfectly natural thing to do. Because in my family, reading was the primary group activity. And this might sound antisocial to you, but for us, it was really just a different way of being social. You have the animal warmth of your family sitting right next to you, but you are also free to go roaming around the adventureland inside your own mind. And I had this idea that camp was going to be just like this, but better. Susan Cain. The Power of Introverts. I grew up to study the brain because I have a brother who has been diagnosed with a brain disorder: schizophrenia. Jill Bolte Taylor, My Stroke of Insight. A few years ago, I got one of those spam emails. I’m not quite sure how, but it turned up in my inbox, and it was from a guy called Solomon Odonkoh.  James Veitch This is What Happens When You Reply to Spam Email. Eleven years ago, while giving birth to my first child, I hemorrhaged and was transfused with seven pints of blood. Four years later, I found out that I had been infected with the AIDS virus and had unknowingly passed it to my daughter, Ariel, through my breast milk, and my son, Jake, in utero. Elizabeth Glaser,  Address to the 1992 Democratic National Convention.

Good stories immediately set the stage and introduce you to the place and to the people. Doing this helps your brain can form a structure where the story takes place. It helps you see the story unfold in your mind.  If you need help starting a story, Vanessa Van Edwards suggests these prompts:

• Once upon a time.
• I’m here for a reason, and it’s an interesting story.
• The best thing that ever happened to me was.

There is an entire chapter on the Power of Story that can be found here.

Humor is a rubber sword – it allows you to make a point without drawing blood. – Mary Hirsch

  When Family Guy’s Seth MacFarlane spoke at Harvard Commencemen t in the rain, he started with “There’s nowhere I would rather be on a day like this than around all this electrical equipment.” People laughed, people smiled, and the speech was off to a strong start. Humor works because it gives the audience a hit of the feel-good hormone dopamine. That is … if you are funny. If you decide to use humor, make sure you are funny. Test your humor on honest friends. In addition, the humor you use should fit your personality and your audience. Be warned, some groups would find humor inappropriate, do your research.

Watch this clip for how Tshering Tobgay begins his speech with humor. 

In case you are wondering, no, I’m not wearing a dress, and no, I’m not saying what I’m wearing underneath. (Laughter) This is a go. This is my national dress. This is how all men dress in Bhutan. That is how our women dress. Like our women, we men get to wear pretty bright colors, but unlike our women, we get to show off our legs. Our national dress is unique, but this is not the only thing that’s unique about my country. Our promise to remain carbon neutral is also unique, and this is what I’d like to speak about today, our promise to remain carbon neutral.

Tshering Tobgay, This Country Isn’t Just Carbon Neutral–Its Carbon Negative. 

More powerful introductions using humor

I didn’t rebel as a teenager.   I started late and was still going at it the summer I turned thirty. I just became an American citizen, I divorced my husband, I got a big tattoo of a bat on my arm, and I joined a New York City punk band. Danusia Trevino, Guilty I need to make a confession at the outset here. A little over 20 years ago, I did something that I regret, something that I’m not particularly proud of.   Something that, in many ways, I wish no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school. Dan Pink, The Puzzle of Motivation.  It is really interesting to be a woman and to get to 45 and to not be married yet and to not have kids, especially when you have pushed out your fifth kid on television. Tracee Ellis Ross, 2017 Glamour Woman of the Year. I am not drunk …but the doctor who delivered me was.” (reference the shake she has due to a botched medical procedure at birth causing her cerebral palsey). Maysoon Zayid, I’ve Got 99 Prolbems and Cerebral Palsey is Not One of Them .

Salutation followed by humor

Oh boy, thank you so much, thank you so much.   Thank you, President Cowan, Mrs. President Cowen; distinguished guests, undistinguished guests, you know who you are, honored faculty and creepy Spanish teacher.   And thank you to all the graduating Class of 2009, I realize most of you are hungover and have splitting headaches and haven’t slept since Fat Tuesday, but you can’t graduate ’til I finish, so listen up. When I was asked to make the commencement speech, I immediately said yes.   Then I went to look up what commencement meant which would have been easy if I had a dictionary, but most of the books in our house are Portia’s, and they’re all written in Australian.   So I had to break the word down myself, to find out the meaning. Commencement: common, and cement, common cement.   You commonly see cement on sidewalks.   Sidewalks have cracks, and if you step on a crack, you break your mother’s back.   So there’s that.   But I’m honored that you’ve asked me here to speak at your common cement Ellen DeGenres, Commencement Speech at Tulane. Well, thank you. Thank you Mr. President, First Lady, King Abdullah of Jordan, Norm, distinguished guests. Please join me in praying that I don’t say something we’ll all regret. That was for the FCC. If you’re wondering what I’m doing here, at a prayer breakfast, well so am I. I’m certainly not here as a man of the cloth, unless that cloth is — is leather. Bono at  the  54th annual National Prayer Breakfast.  

Starting your speech by sharing a little-known fact, can be powerful. For this to fully work, you need to have the audience’s attention from the very first word. Read on for how these speakers started strong.

Powerful introductions using facts

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat. Jamie Oliver, Teach Every Child About Food. So I want to start by offering you a free, no-tech life hack, and all it requires of you is this: that you change your posture for two minutes. Amy Cuddy, Your Body Language May Shape Who You Are. Okay, now I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. (Laughter) Also, the person to your left is a liar. Also the person sitting in your very seats is a liar. We’re all liars. What I’m going to do today is I’m going to show you what the research says about why we’re all liars, how you can become a lie spotter and why you might want to go the extra mile and go from lie spotting to truth seeking, and ultimately to trust building. Pamela Meyer, How to Spot a Liar. You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.  Jane McGonigal. The Game That Can Give You Ten Extra Years of Life. There are 900,000 divorces   in the United States of America every year.   Fewer than 10% of them   ever talked to anybody about their relationship.   So why would you need a science?   Well, we need a science to develop effective treatment   and understanding of how to make love work.   Why?   Why should we care about having great relationships?   Well, it turns out that in the past 50 years,   a field called social epidemiology has emerged,   and it shows that great friendships,   great love relationships between lovers and parents and children   lead to greater health – mental health as well as physical health –   greater wealth, greater resilience,   faster recovery from illness,   greater longevity –   if you want to live 10 to 15 years longer, work on your relationships,   not just your exercise –   and more successful children as well.   John Gottman. The Science of Love.  This room may appear to be holding 600 people but there is actually so many more because within each of us there is a multiple of personalities. Elizabeth Lesser,  Take the Other to Lunch.

Using a physical object can draw the audience’s attention. Make sure you plan the timing of the prop, and you practice with it. It is important that it is large enough for the audience to see and they can see it well enough that they are not frustrated. Depending on your speech, it may be appropriate to put it away, so it is not distracting.

Powerful introductions using props

Darren Tay walks onto the stage and stares at the audience. He pulls a pair of underwear out of his pocket and puts them on over his suit. “Hey loser how do you like your new school uniform. I think it looks great on you. Those were the words of my high school bully Greg Upperfield. Now if you are all wondering if the underwear that Greg used was clean, I had the same questions. Darren Tay, Outsmart, Outlast. Toastmasters 2016 World Champion of Public Speaking . Mohammed Qahtani walks onstage, puts a cigarette in his mouth … then looks up as if noticing the audience and says, “What?” As the audience laughs, he continues. “Oh, you all think smoking kills? Ha-ha, let me tell you something. Do you know that the amount of people dying from diabetes are three times as many [as the] people dying from smoking? Yet if I pulled out a Snickers bar, nobody would say anything.” He goes on to say, his facts are made up and his real topic is about how words have power. Mohammed Qahtani, Toastmasters 2015 World Champion of Public Speaking

JA Gamach blows a train whistle and then starts his speech as if he were a conductor, “All aboard! It’s a bright sunny day and you are taking a train. You are wearing a pair of sandals you proudly made yourself. As you board the train one of your sandals slips off and falls beside the track.  (J.A. loses one sandal that falls down the platform.)  You try to retrieve it. Too late. The train starts to pull away. What would you have done? I would have cursed my bad luck, mad at losing a sandal. JA Gamache, Toastmasters 2007 World Championship. 

Use a Quotation

Powerful introductions using quotes.

Rules for using quotes

• Be sure to use the quote purposefully and not just as placeholders.
• Quotes can just take up valuable space where you could put content unless they are not properly used.
• Let the quote be more important than the author. When using a quote at the opening, say the quote first and then the author. When using a quote at the end of a speech, say the author first and then the quote.
• Keep it short and sweet. Use a quote that gets to the point quickly.
• If you must use long quotes–put them on your slide.
• If you project a quote, read it to the audience. Never expect them to read it while you talk about something else. Never say stupid things like, “You can read, I’ll let you read this for yourselves” or “Your adults, I’ll let you process this.”
• Check the authorship and authenticity of the quote. There are so many quotes on the internet that are misattributed and misquoted. For example, who wrote the quote: “They may forget what you said, but they will never forget how you made them feel”?
• Do not go for the overused quote or your audience is prone to dismiss it.  Instead of quoting an overused “I have a dream quote” do as Jim Key, the 2003 Toastmasters International World Championship of Public Speaking did and pick an equally great but lesser-used Martin Luther King Quote: “The time is always right to do what is right!”

Watch Nate Stauffer at a Moth Grand Slam as he uses poetry to start and carry his story.

Watch this clip for how Andrew Solomon opens with a quote to make us think about depression. 

Andrew Solomon, Depression, The Secret We Share. 

Reference the Occasion

Ceremonial speeches often call for acknowledgment of those in attendance or a mention of the occasion. Here is how Martin Luther King Junior set up his famous speech. I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation. Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. Martin Luther King Junior, I Have a Dream.

Get the Audience Involved

Having the audience stand, raise their hand, or even nod in encouragement can cause them to focus on your message. This can be particularly helpful if the audience has been sitting for a while. Let me show you a few examples of how that works.

Ask a Question

You can involve the audience from the start by asking them a question.

Watch the first few minutes of Amy Purdy’s speech and how she starts with a question, “ If your life were a book   and you were the author,   how would you want your story to go?” 

More powerful introductions using a question

I’m here today to talk about a disturbing question, which has an equally disturbing answer. My topic is the secret of domestic violence and the question I’m going to tackle is the one everyone always asks. Why would she stay? Why would anyone stay with a man who beats her? Why Domestic Violence Victims Don’t Leave- Leslie Morgan Steiner Here’s a question we need to rethink together: What should be the role of money and markets in our societies? Today, there are very few things that money can’t buy. If you’re sentenced to a jail term in Santa Barbara, California, you should know that if you don’t like the standard accommodations, you can buy a prison cell upgrade. It’s true. For how much, do you think? What would you guess? Five hundred dollars? It’s not the Ritz-Carlton. It’s a jail! Eighty-two dollars a night. Eighty-two dollars a night. Michael Sandel, Why We Shouldn’t Trust Markets with Our Civic Life.

How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they’re more innovative than all their competition. Simon Sinek, How Great Leaders Inspire Action.  Can you remember a moment when a brilliant idea flashed into your head? Darren LaCroix,  Ouch! World Champion of Public Speaking.

Have the Audience Participate

If you ask a question you want the audience to answer, be sure to give them time to respond. If they raise their hands, be sure to acknowledge their response. You might have the answer by standing, by raising their hands, by speaking to their neighbor. You might call on one member of the audience to answer for the group.

If you ask a question you want the audience to answer, don’t let your presentation slide give away the answer. For example, one speaker had a slide behind him that said, “Lesson 1: Don’t Worry About IQ.” He has the audience raise their hand if they want to improve their grades then he asks, “So can I get a show of hands, how many would say IQ is going to be the most important to get those marks to go up?” Very few people responded because the answer was “written on the wall” literally.

Watch this clip as Allan Pease engages the audience.

Everybody hold your right hand in front like this in a handshaking position. Uncross your legs. Relaxed position. Right hand in front. When I say the word, “Now” here’s what we’re going to do. I am going to ask you to turn to someone besides you, shake hands as if you’re meeting for the first time, and keep pumping till I ask you to stop. Then you’ll stop and freeze it and we’re going to analyze what’s happening. You got that? You don’t have time to think about this. Do it now. Pick anybody and pump. Pump, everybody. Freeze it. Hold it. Stop. Hold it. Freeze it. Keep your hands locked. Keep them locked. The person whose hand is most on top is saying “I’ll be the boss for the rest of the day.” Allan Pease, Body Language, the Power is in the Palm of Your Hands. 

More powerful introductions using audience participation

I have a confession to make. But first, I want you to make a little confession to me. In the past year, I want you to just raise your hand if you’ve experienced relatively little stress? Kelly McGonigal, How to Make Stress Your Friend. So I’d like to start, if I may, by asking you some questions. If you’ve ever lost someone you truly loved, ever had your heartbroken, ever struggled through an acrimonious divorce, or being the victim of infidelity, please stand up. If standing up isn’t accessible to you, you can put your hand up. Please stay standing and keep your hand up there. If you’ve ever lived through a natural disaster, being bullied or made redundant, stand on up. If you’ve ever had a miscarriage, if you’ve ever had an abortion or struggled through infertility, please stand up. Finally, if you or anyone you love has had to cope with mental illness, dementia, some form of physical impairment or cope with suicide, please stand up. Look around you. Adversity doesn’t discriminate. If you are alive, you are going to have to, or you’ve already had to, deal with some tough times Thank you, everyone. Take a seat. Lucy Hone: The Three Secrets of Resilient People.  Advice from Moth Storytelling Club Have a great first line that sets up the stakes and grabs attention No: “So I was thinking about climbing this mountain. But then I watched a little TV and made a snack and took a nap and my mom called and vented about her psoriasis then I did a little laundry (a whites load) (I lost another sock, darn it!) and then I thought about it again and decided I’d climb the mountain the next morning.” Yes: “The mountain loomed before me. I had my hunting knife, some trail mix and snow boots. I had to make it to the little cabin and start a fire before sundown or freeze to death for sure.”  

Arouse Suspense or Curiosity

Watch this clip for how Kathryn Schulz creates curiosity by showing us Johnny Depp’s tattoo and then talks about her tattoo of regret. We hang on to her every word wondering, “Where is all this going and how bad can her tattoo really be?”

So that’s Johnny Depp, of course.   And that’s Johnny Depp’s shoulder.   And that’s Johnny Depp’s famous shoulder tattoo.   Some of you might know that, in 1990,   Depp got engaged to Winona Ryder,   and he had tattooed on his right shoulder   “Winona forever.”   And then three years later —   which in fairness, kind of is forever by Hollywood standards —   they broke up,   and Johnny went and got a little bit of repair work done.   And now his shoulder says, “Wino forever.”

Kathryn Schulz, Don’t Regret, Regret. 

  Saying unexpected things or challenging assumptions can get a speech started off right. A herd of wildebeests, a shoal of fish, a flock of birds. Many animals gather in large groups that are among the most wonderful spectacles in the natural world. But why do these groups form? The common answers include things like seeking safety in numbers or hunting in packs or gathering to mate or breed, and all of these explanations, while often true, make a huge assumption about animal behavior, that the animals are in control of their own actions, that they are in charge of their bodies. And that is often not the case. Ed Yong. Zombie Roaches and Other Parasite Tales. TED Talk

 Keys to Success

Memorize your first sentence so you can deliver it with impact. Memorize your whole speech opening if possible. Make sure your first three words have an impact.

Typical Patterns for Speech Openings

• Get the audience’s attention–called a hook or a grabber.
• Establish rapport and tell the audience why you care about the topic of why you are credible to speak on the topic.
• Introduce the speech thesis/preview/good idea.
• Tell the audience why they should care about this topic.
• Give a transition statement to the body of the speech.

Step Two: Credibility

First, you hook the audience with your powerful grabber, then you tell them why you are credible to speak on the topic and why the topic is important. If they know your credentials, you would not need to tell them your credibility but you may still want to tell them why you are interested in the topic. Here are a few examples of how some speakers included credibility.

Tell Why You Are Credible

I’m a doctor, but I kind of slipped sideways into research, and now I’m an epidemiologist. Ben Goldacre, Battling Bad Science.  I started studying resilience research a decade ago at the University of Pennsylvania in Philadelphia. It was an amazing time to be there because the professors who trained me had just picked up the contract to train all 1.1 million American soldiers to be as mentally fit as they always have been physically fit. Lucy Hone: The Three Secrets of Resilient People.  What I’m going to do is to just give a few notes,   and this is from a book I’m preparing called   “Letters to a Young Scientist.”   I’d thought it’d be appropriate to   present it, on the basis that I have had extensive experience   in teaching, counseling scientists across a broad array of fields.   And you might like to hear some of the principles that I’ve developed in doing   that teaching and counseling. EO Wilson: Advice to a Young Scientist. 

Step Three: Tell Why it is Important

Early on in your speech, you should tell the audience why they should care. You should connect the speech to things they care about. This is where you answer, so what, who cares?

You know, I didn’t set out to be a parenting expert. In fact, I’m not very interested in parenting, per se. It’s just that there’s a certain style of parenting these days that is kind of messing up kids, impeding their chances to develop.  Julie Lythcott-Haims, How to Raise Successful Kids – Without Over-Parenting

Step Four: Tell the Purpose of the Talk (aka Preview/ Thesis)

“If you don’t know what you want to achieve in your presentation your audience never will.” – Harvey Diamond, author

Tell the audience your purpose, clearly give them an overview of the main points.  MIT professor, Patrick Winston says one of the best things to add to your speech is an empowerment promise. You want to tell people what they will know at the end of your speech that they didn’t know at the beginning. It’s their reason for being here.  His empowerment promise was, “Today you will see some examples of what you can put in your armory of speaking techniques and it will be the case that one of those examples–some heuristic, some technique, maybe only one will be the one that will get you the job. By the end of the next 60 minutes, you will have been exposed to a lot of ideas, some of which you will incorporate into your own repertoire, and they will ensure that you get the maximum opportunity to have your ideas valued and accepted by the people you speak with.” Notice that this statement told you what to expect and why it mattered.

Here are examples of how various speakers accomplished this.

For years, I’ve been telling people, stress makes you sick. It increases the risk of everything from the common cold to cardiovascular disease. Basically, I’ve turned stress into the enemy. But I have changed my mind about stress, and today, I want to change yours. Kelly McGonigal, How to Make Stress Your Friend.   We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Stella Young, I’m Not Your Inspiration, Thank You Very Much

What I’m going to show you is all of the main things, all of the main features of my discipline, evidence-based medicine. And I will talk you through all of these and demonstrate how they work, exclusively using examples of people getting stuff wrong. Ben Goldacre, Battling Bad Science.  I would like to think that we (Arab women) poor, oppressed women actually have some useful, certainly hard-earned lessons to share, lessons that might turn out useful for anyone wishing to thrive in the modern world. Here are three of mine. Leila Hoteit, Three Lessons on Success from an Arab businesswoman We are often terrified and fascinated by the power hackers now have. They scare us. But the choices they make have dramatic outcomes that influence us all. So I am here today because I think we need hackers, and in fact, they just might be the immune system for the information age. Sometimes they make us sick, but they also find those hidden threats in our world, and they make us fix it. Keren Elazari. Hackers: The Internet’s Immune System Try This — Inspired by TED Master Class After you write your thesis, send it to three people with the question, “Based on what you read here, what do you think my speech will be about?”  

Putting It All Together

At this point, you know you need to have a grabber, a preview, a credibility statement, and a so-what-who-cares statement.  Let’s take a look at one of the top TED talks of all time by Jamie Oliver. This speech is a good illustration of everything we’ve been talking about so far and how all this works together.

“Everybody close your eyes.”

I don’t want to close my eyes; it makes me feel awkward and exposed to be in a group of people with my eyes closed. Because of that, I keep my eyes open. The problem is  when I keep my eyes open, I feel like some sort of horrible nonconformist rebel. I feel awkward with my eyes closed and I feel guilty if they are open. Either way, I just feel bad. Besides, half of the time when speakers tell audience members to close their eyes, they forget to tell us when we can open them. If you are wanting me to imagine a story, just tell me to imagine it, don’t make me close my eyes (rant over).

“Can everybody hear me?”

You should plan your opening to be intentional and with power. “Can everybody hear me” is a weak and uncertain statement and this is not the first impression you want to leave. Do a microphone check before the audience members arrive and have someone stand in different corners of the room to make sure you can be heard. Don’t waste your valuable speech time with questions that you should already know the answer to.

“How long do I have to speak?”

You should know that before you begin. Even if the presentations for the day are running over and you are the last speaker, you should ask the MC before you begin. Always plan your first words with power.

“Can you read this?”

You should make your slides big, really big. Test out your slides in advance of your speech, walk all around the room and make sure you can read them. Have a friend check them out as well. You should know they are big enough because you planned for it and tested it.

“Turn off your cell phones and laptops.”

People really hate having things taken away, not to mention that your audience may want to take notes on their devices. Chances are you are speaking to adults, let them determine if it is appropriate to have out their technology.

“I’m sorry, I’m losing my voice.” “I’m stopped up.” “I’m under the weather.”

Stop apologizing! Stop making excuses!  While these lines may be true, they just come of as excuses and can make the audience either feel like you don’t want to be there, or they just feel sorry for you.

“I’m so nervous right now.”

Talking about your nervousness will make you more nervous and will make them look for signs of your nervousness. Just start your speech.

“So, Um, Ok.”

Do not start with hesitation. Plan the first words, memorize the first words, practice the first words.  Do not start with “Ok, so um, now I’d like…” Plan strong and start strong.

Do Not Discuss Your Business with People Watching…Really! I Mean It! Many of us are giving and listening to presentations in an online format.  I have attended numerous presentations this year through Zoom where I have to sit and watch while the organizers engage in personal small talk or deal with the details of the presentation. This is how the speech I recently attended began. “Donna, you are going to share your screen, right?” “Yes. I have my PowerPoint ready to go. Will you push “record” when I give the signal?” “Sure. Where did you say that button is again? Do you think we should wait five more minutes, I think we had more who were coming? Dave, what was the total we were expecting?” “Yeah, we had 116 sign up, but the reminders went out late so this may be all we have. We can give them a few more minutes to log on.” “Donna, How is your dog? Is she still struggling with her cone since her spay surgery? My dog never would wear the cone –she tore her stitches out and broke her wound open. It was terrible. Well, it looks like it is about time to begin, thank you everyone for coming.” If you are organizing an event online, hosting a speech online, giving a presentation online–please keep it professional. Most platforms will allow you to keep the audience in a waiting room until it is time to start. If you have a business to deal with, keep the audience out until you have everything ready to go. Once the audience is in the meeting, you should engage the audience in group-type small talk or you should just start the presentation. In professional settings, you should start the meeting on time. Why punish those who showed up on time to wait for those who aren’t there yet?

A Conversation Over Coffee with Bill Rogers

I asked my long-time friend, Bill Rogers, to write an excerpt to add to the book.  I met Bill when he was the Chief Development Officer for a hospital in Northwest Arkansas and I met him again when he was reinventing himself as a college student getting a Master’s Degree in the theater.  He would love to share a symbolic cup of coffee with you and give you advice about public speaking. 

Perfect morning for a walk, isn’t it? Join me for a cup of coffee? Wonderful. Find us a table and I’ll get our coffee.

There you go; just like you like it. There’s nothing like a great cup of coffee on the patio of your neighborhood coffee shop, is there?

Now that you’re settled in your favorite chair, take a sip, and let that glorious caffeine kick in and do its stuff. Okay, let’s talk.

So, you were asking me about public speaking.

Well, let’s see. Where do we begin?

One of the first pieces of advice I ever received was to imagine that every member of your audience is sitting there in their underwear! Yeah, right. That never worked for me. I tried it once with a local civic group of community leaders both male and female. If the intent of that tidbit is to make you relax, it certainly didn’t work for me. It just made me more self-conscious…and more nervous. I not only got distracted, but I also lost my train of thought, I started sweating, and, of course, imagined myself standing there without clothes. Needless to say, that speech was a disaster and I’ve never used it again. I suggest you don’t either.

In the early days, I also relied very heavily on my typed-up speech. Now, there’s nothing wrong with that unless you find yourself reading it word for word as I did. Nothing is more boring nor puts an audience to sleep quicker than a speaker with their nose down reading a speech. There’s no connection and connection with your audience is key.

As you know, I love theatre and I’ve done a bit of acting over the years. Early on, I learned that the quicker I learned my lines, the more I could play, experiment, and shape my character. It relaxed me and gave me enormous freedom. It led me to find a mantra for myself: “With discipline comes freedom.” This freedom will allow you to improvise as your audience or situation dictates while still conveying the core message of your presentation. That discipline and its resulting freedom apply to public speaking of any kind and, I think, will serve you well.

Another old adage we’ve all heard is Aristotle’s advice. You know the one. No? Well, roughly, it’s to tell your audience what you’re going to say, say it, and then tell them what you just said. That’s the basic formula for public speaking. And it works as a good place to start.

However, effective speaking is much more and, to me, it starts with a story or even a simple sentence.

You know the feeling you get when you read the first sentence of a good book and it just reaches out and grabs you? That should be your goal with every presentation. One sentence to capture your audience’s attention. Something that causes them to lean forward. Something that sparks their imagination.

It doesn’t have to be all that profound either. It can be something very simple. A personal story that relates to your topic. A relevant fact or statistic that defines or illustrates the issue or subject matter at hand.

A couple of classics come to mind. The first is Alice Walker’s, “The Color of Purple.”

“You better not tell nobody but God.”

And the second one is from my favorite novel, “To Kill A Mockingbird,” by Harper Lee.

“When he was nearly thirteen, my brother Jem got his arm broken at the elbow.”

Both sentences hook you immediately. A few simple words speak volumes. After reading or hearing those words, you naturally lean in. You want to learn more. You want to find out what happens next. Every effective speech or presentation does the same thing.

Of course, make sure that the first and last thing you say to your audience is both relevant and appropriate. I share this out of an abundance of caution. I once worked for an internationally recognized and well-respected children’s research hospital and I was given the privilege to speak at a national educational convention. The room was filled wall to wall with teachers. I thought I’d be cute and add a little levity. I opened my presentation with this line, “You know, I’ve had nightmares like this…” Instead of the roars of laughter, I was expecting, a wave of silence ensued. Not only was the line not funny, but it was also wholly inappropriate and I immediately lost my audience. Not my best day. Learn from my mistakes.

Finally, let’s touch on the importance of approaching a speech as a conversation. You and I are sitting here enjoying our coffee and having a friendly, relaxed conversation. Strive for that every chance you get. You may not always have that luxury. Some speeches and presentations simply demand formality. But even in those cases, you can usually make it somewhat conversational. I always try to write my speeches in a conversational style. Like I’m talking to a friend…or trying to make a new one.

So, to recap: tell a story, learn your lines, hook your audience with a simple sentence, close with a question or call to action, use repetition, keep it conversational, treat your audience as a friend, and give yourself permission to relax.

Above all, be yourself. Allow yourself to be as relaxed as you are with those closest to you. If you’re relaxed, if you try to think of your audience as a friend, then, in most cases, they too will relax and they will root for you. Even if they disagree with what you are telling them, they will respect you and they will listen.

How about another cup?

Key Takeaways

Remember This!

• The most important part of your speech is the introduction because if you don’t get their attention, they are not listening to the rest of what you have to say.
• To get attention, tell a story, use humor, share a quote, tell a startling fact, show a prop, ask a question, reference the occasion.
• In addition to the grabber, a good introduction should establish rapport and tell the audience why you are credible.
• An introduction often includes a “so what who cares statement” to tell the audience why this should matter to them.
• The thesis/preview should be clear enough that someone could read just that sentence or couple of sentences and know what the speech is about.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback. 

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Veitch, J. (2015). This is what happens when you reply to spam email. Ted Talk. [Video] YouTube.  https://www.ted.com/talks/james_veitch_this_is_what_happens_when_you_reply_to_spam_email?language=en Standard YouTube License.

Wilson, E.O. (2012). Advice to a young scientist. [Video] YouTube.  https://www.ted.com/talks/e_o_wilson_advice_to_a_young_scientist?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Standard YouTube License.

Winston, P. (2019). How to speak by Patrick Winston.[Video] YouTube.  https://www.youtube.com/watch?v=Unzc731iCUY Standard YouTube License.

Yong, E. (2014).  Zombie roaches and other parasite tales. TED Talk  [Video] YouTube.  https://www.ted.com/talks/ed_yong_zombie_roaches_and_other_parasite_tales?language=en Standard YouTube License.

Young, S. (2014). I’m not your inspiration, thank you very much. [Video] YouTube.  https://www.ted.com/talks/stella_young_i_m_not_your_inspiration_thank_you_very_much?language=en Standard YouTube License.

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Advanced Public Speaking Copyright © 2021 by Lynn Meade is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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• How to Start a Speech: The Best Ways to Capture Your Audience

You’ve heard the saying,  “First impressions are lasting; you never get a second chance to create a good first impression” —  right?

The same is true when talking about how to start a speech…

The truth is, when you start your speech, you must focus everything on making a positive first impression on your audience members (especially if you are doing the presentation virtually ). Capturing the audience’s attention from the very beginning is crucial to prevent them from being distracted, losing interest, or forming negative opinions.

The introduction is the formal greeting for speeches, so let’s be sure to get this right to hook the audience. Understanding the importance of speech openings can significantly impact making a strong first impression. Planning and delivering the first words with confidence and relevance is essential, as they set the tone for the entire presentation and ensure you deliver a professional start, free from hesitation or irrelevance.

Here are 15 different ways to start a speech as well as 2 extra BONUS tips at the end.

1) Thank the Organizers and Audience

You can start by thanking the audience for coming and thanking the organization for inviting you to speak.

Refer to the person who introduced you or to one or more of the senior people in the organization in the audience.

This compliments them, makes them feel proud and happy about your presence, and connects you to the audience like an electrical plug in a socket.

2) Start With a Positive Statement

A presentation tip at the start is to tell the audience members how much they will like and enjoy what you have to say.

For example, you might say:

“You’re really going to enjoy the time we spend together this evening. I’m going to share with you some of the most important ideas that have ever been discovered in this area.”

Remember that  speaking is an art,  so be an artist and take complete control of your performance,

3) Compliment the Audience

You can begin by complimenting the audience members sincerely and with great respect.

Smile as if you are really glad to see them as if they are all old friends of yours that you have not seen for quite a while.

You can tell them that it is a great honor for you to be here, that they are some of the most important people in this business or industry, and that you are looking forward to sharing some key ideas with them.

You could say something like:

“It is an honor to be here with you today. You are the elite, the top 10 percent of people in this industry. Only the very best people in any field will take the time and make the sacrifice to come so far for a conference like this.”

4) Start Your Speech With the First Sentence Referring to Current Events

Use a current event front-page news story to transition into your subject and to illustrate or prove your point. You can bring a copy of the newspaper and hold it up as you refer to it in your introduction.

This visual image of you holding the paper and reciting or reading a key point rivets the audience’s attention and causes more people to lean forward to hear what you have to say.

5) Refer to a Historical Event

For many years, I studied military history…

Especially the lives and campaigns of the great generals and the decisive battles they won. One of my favorites was Alexander the Great. Standing in the symbolic shadow of such historical figures can provide a powerful and engaging start to any speech, especially when drawing parallels to contemporary challenges.

One day, I was asked to give a talk on leadership principles to a roomful of managers for a Fortune 500 company.

I decided that the campaign of Alexander the Great against Darius of Persia would make an excellent story that would illustrate the leadership qualities of one of the great commanders in history.

I opened my talk with these words:

“Once upon a time there was a young man named Alex who grew up in a poor country. But Alex was a little bit ambitious. From an early age, he decided that he wanted to conquer the entire known world. But there was a small problem.

Most of the known world was under the control of a huge multinational called the Persian Empire, headed by King Darius II. To fulfill his ambition, Alex was going to have to take the market share away from the market leader, who was very determined to hold on to it.

This is the same situation that exists between you and your major competitors in the market today. You are going to have to use all your leadership skills to win the great marketing battles of the future.”

6) Refer to a Well Known Person

You can start by quoting a well-known person or publication that recently made an interesting or important statement.

One of the subjects I touch upon regularly is the importance of continual personal development.

I will say something like:

“In the twenty-first century, knowledge and know-how are the keys to success. As basketball coach Pat Riley said, ‘If you are not getting better, you are getting worse.’”

7) Refer to a Recent Conversation

Start by telling a story about a recent conversation with someone in attendance.

For instance, I might say:

“A few minutes ago, I was talking with Tom Robinson in the lobby. He told me that this is one of the very best times to be working in this industry, and I agree.”

8) Make a Shocking Statement With a Startling Fact

You can start your talk by making a shocking statement of some kind.

For example, you might say something like:

“Here’s a startling fact: According to a recent study, there will be more change, more competition, and more opportunities in this industry in the next year than ever before. And 72 percent of the people in this room will be doing something different within two years if they do not rapidly adapt to these changes.”

Click here If you want to learn more techniques to wow your audience.

9) Quote From Recent Research

You can start by quoting a relevant, recent research report.

One example is:

“According to a story in a recent issue of Businessweek, there were almost 11 million millionaires in America in 2018, most of them self-made.”

10) Start Your Speech With a Strong Opening By Giving Them Hope

The French philosopher Gustav Le Bon once wrote, “The only religion of mankind is, and always has been hope.”

When you speak effectively, you give people hope of some kind.

Remember, the ultimate purpose of public speaking, is to inspire people to do things that they would not have done in the absence of your comments.

Everything you say should relate to the actions you want people to take and the reasons that they should take those actions.

11) Be Entertaining

Bill Gove used to walk onto the stage after his introduction if he had just finished talking to someone on the side and was breaking off to give his talk to the group.

The audience got the feeling that his entire talk was one continuous conversation, devoid of meaningless filler words .

Bill would often go to the edge of the stage and then drop his voice in a conspiratorial way, open his arms, and beckon the audience members to come a little closer.

He would say, “Come here, let me tell you something,” and then he would wave them forward as though he was about to tell a secret to the entire room.

The amazing thing was that everyone in the room would lean forward to hear this “secret” that he was about to share. People would all suddenly realize what they were doing and break out in laughter. It was a wonderful device to get the audience into the palm of his hands.

12) Ask a Question

You can open by making a positive statement and then pose a rhetorical question to engage your audience and set the stage for your presentation.

Try something like this:

“This is a great time to be alive and in business in America. But let me ask you, what does it truly mean to be self-employed in today’s economy?”

Raise your hand to indicate what you want people to do. I have used this line, and after a moment of thought, I then say to someone who looks intrigued in the front, “How many people here feel truly self-employed?”

Invariably, someone will say, “We all do!”

I then compliment and affirm the answer: “You’re right! We are all self-employed, from the time we take our first jobs to the day that we retire; we all work for ourselves, no matter who signs our paychecks.”

Similarly, a 17-year-old science fair winner effectively engaged their audience with a question at the beginning of their TED Talk, showcasing the power of this technique.

13) Open With a Problem

You can start with a problem that must be solved. If it is a problem that almost everyone has in common, you will immediately have the audience’s complete and undivided attention.

For example, you could say:

“Fully 63 percent of baby boomers are moving toward retirement without enough money put aside to provide for themselves for as long as they are going to live. We must address this problem and take action immediately to ensure that each person who retires will be able to live comfortably for the rest of his or her natural life.”

Introducing a new idea at this point can be a powerful way to engage your audience further, by promising a solution that is both innovative and beneficial.

14) Make a Strong Statement, Then Ask a Question

You can start by making a strong and powerful statement and then ask a question. You then follow with an answer and ask another question. This gets people immediately involved and listening to your every word.

Here’s an example:

“Twenty percent of the people in our society make 80 percent of the money. Are you a member of the top 20 percent? If not, would you like to join the top 20 percent or even the top 10 percent? Well, in the next few minutes, I am going to give you some ideas to help you become some of the highest-paid people in our society. Would that be a good goal for our time together today?”

15) Tell a Personal Story

You can start your talk with a personal story. Some of the most powerful words to capture the complete attention of the audience and make a personal connection are, “Once upon a time…”

From infancy and early childhood, people love stories of any kind. When you start off a presentation with a personal anecdote using the words, “Once upon a time…” you tell the audience that a relatable story is coming. People immediately settle down, become quiet, and lean forward, eager to hear how your experience might mirror their own or offer them new insights.

When I conduct full-day seminars and I want to bring people back to their seats after a break, I will say loudly, “Once upon a time there was a man, right here in this city…”

As soon as I say these words, people hurry back to their seats and begin to listen attentively, connecting with the story on a personal level.

Incorporating a personal story is very effective.

In fact, it’s probably one of the best public speaking tips I’ve learned to this day.

Bonus Tip: Tell Them About Yourself

Very often, I will start a serious speech or presentation to a business, sales, or entrepreneurial group by saying:

“I started off without graduating from high school. My family had no money. Everything I accomplished in life I had to do on my own with very little help from anyone else.”

It is amazing how many people come up to me after a talk that began with those words and tells me that was their experience as well.

They tell me that they could immediately identify with me because they too had started with poor grades and limited funds, as most people do. As a result, they were open to the rest of my talk, even a full-day seminar, and felt that everything I said was more valid and authentic than if I had been a person who started off with a successful background.

Building a bridge like this is very helpful in bringing the audience onto your side.

Bonus Tip: Get Them Talking to One Another

You can ask people to turn to the person next to them to discuss a particular point.

For instance, you could say:

“Tell the person next to you what you would like to learn from this seminar.”

Whatever you ask your audience members to do, within reason, they will do it for you. Your commands and your thought leadership will easily influence them, as long as you ask them with confidence.

By following any one of these tips for starting your speech, you are sure to grab your audience’s attention every time. How do you start a speech? Let me know in the comments.

« Previous Post How to Develop Self-Discipline to Succeed

About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

Boost your speech skills

Enhance your public speaking with personalized coaching tailored to your needs

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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How to start a speech

• April 1, 2023

How to Start a Speech: 27 Key Tips to Captivate Your Audience from the Get-Go

Do you wonder how to start a speech here are some cool tips to captivate your audience.

Public speaking is an essential skill for leaders, educators, and professionals across various fields. It is a powerful tool for sharing ideas, influencing others, and building a strong personal brand. While many people find it intimidating, mastering the art of public speaking can be achieved with the right techniques, practice, and mindset. One of the most crucial aspects of delivering a successful speech is nailing the opening, as it sets the tone for the entire presentation and can make or break audience engagement.

Whether you are a seasoned orator or a novice presenter, starting a speech effectively can be challenging. After all, first impressions matter, and the first few minutes of your presentation determine whether your audience will be engaged, bored, or indifferent. To help you captivate your audience from the start, we have compiled a comprehensive list of 27 key tips to consider when crafting your speech opening. These tips, combined with relevant examples, will guide you in creating an impactful and memorable introduction.

Understanding your audience, identifying the purpose of your speech, and maintaining a clear structure are all essential elements to consider. However, the true magic lies in the delivery. It is important to practice and refine your skills to ensure a confident and captivating performance. The following tips have been meticulously curated to provide a roadmap for success, enabling you to transform your speech from ordinary to extraordinary.

This blog post aims to provide you with a wealth of knowledge and examples, empowering you to overcome your public speaking fears and conquer the stage. By implementing these tips, you will be well on your way to delivering a powerful, engaging, and persuasive speech that leaves a lasting impression on your audience.

27 Key Tips for Better Speech with Relevant Examples:

• Begin with a strong opening line: Your opening line should be engaging and thought-provoking. For example, “Imagine a world where poverty is a distant memory.”
• Use a quote: Start your speech with a relevant and powerful quote. For instance, “As Martin Luther King Jr. once said, ‘Our lives begin to end the day we become silent about things that matter.'”
• Tell a story: Share a personal or anecdotal story that relates to your speech topic. This will create an emotional connection with your audience.
• Utilize humor: Make your audience laugh with a tasteful joke or amusing anecdote. This can help break the ice and make your audience more receptive to your message.
• Ask a rhetorical question: Pose a question that encourages your audience to think critically about your topic, e.g., “What if I told you that a single decision could change your life forever?”
• Share a shocking statistic: Present a surprising fact or figure to grab your audience’s attention, such as, “Did you know that 1 in 4 people will experience mental health issues in their lifetime?”
• Use a prop or visual aid: Show your audience something tangible that relates to your topic, like a product, a photograph, or a diagram.
• Employ the power of silence: Pause for a few seconds before beginning your speech to build anticipation and capture your audience’s attention.
• Connect with your audience: Make eye contact, smile, and be personable. This will help you establish rapport and trust with your listeners.
• Address your audience directly: Refer to your audience as “you” to make your speech feel more personal and engaging.
• Establish your credibility: Briefly mention your expertise, background, or accomplishments related to your speech topic to establish your authority.
• State the purpose of your speech: Clearly outline the objective of your presentation and what you hope your audience will take away from it.
• Preview your main points: Give a brief overview of the key points you will cover during your speech, so the audience knows what to expect.
• Use a metaphor or simile: Make a comparison that illustrates your main point, such as, “Conquering your fears is like climbing a mountain – it may be difficult, but the view from the top is worth it.”
• Employ repetition: Repeat a key phrase or message to emphasize its importance and help your audience remember it.
• Share a personal experience: Connect with your audience by sharing a relatable experience that demonstrates your vulnerability and authenticity.
• Create suspense: Build intrigue by hinting at a compelling revelation or insight that will be shared later in your speech.
• Invoke emotion: Appeal to your audience’s emotions by using vivid language and descriptions that evoke feelings such as happiness, sadness, or excitement.
• Reference current events: Relate your speech topic to a recent news story or event to demonstrate its relevance and timeliness.
• Use an anecdote from history: Share a historical event or figure that relates to your speech topic, such as referencing Abraham Lincoln’s Gettysburg Address when discussing the power of public speaking.
• Start with a bold statement: Capture your audience’s attention with a controversial or thought-provoking assertion, like, “Our education system is failing our children.”
• Use a call to action: Encourage your audience to take action, whether it’s to support a cause, change a behavior, or adopt a new perspective.
• Address potential objections: Acknowledge any counterarguments or concerns your audience may have, and address them in your opening.
• Incorporate a relevant pop culture reference: Connect with your audience by referencing a popular movie, TV show, or song that relates to your topic.
• Use alliteration or rhyme: Craft a memorable opening line by using alliteration or rhyme, such as, “The power to persuade starts with the perfect presentation.”
• Offer a surprising insight: Share an unexpected fact or revelation that challenges your audience’s assumptions and piques their interest.
• Demonstrate vulnerability: Show your human side by admitting your own fears or struggles related to your speech topic.

The art of starting a speech effectively is a skill that can be honed with practice and dedication. By incorporating these 27 tips into your speech preparation and delivery, you can set the stage for a captivating and memorable presentation. Keep in mind that each audience is unique, and you may need to adjust your approach depending on your listeners’ needs and expectations. Nevertheless, these tips will provide a strong foundation for you to build upon, ensuring that you make a powerful first impression.

As you continue to refine your public speaking skills, remember that the key to success lies in engaging your audience, being authentic, and delivering a message that resonates with them. By doing so, you will not only captivate your listeners but also leave a lasting impact that goes beyond the stage.

In conclusion, delivering an exceptional speech begins with a strong and engaging opening. With these 27 tips and examples, you now have the tools to craft a compelling introduction that will set the tone for an unforgettable presentation. So, embrace your inner orator and step confidently onto the stage – your audience awaits!

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How to write a good speech in 7 steps

By:  Susan Dugdale  

- an easily followed format for writing a great speech

Did you know writing a speech doesn't have be an anxious, nail biting experience?

Unsure? Don't be.

You may have lived with the idea you were never good with words for a long time. Or perhaps giving speeches at school brought you out in cold sweats.

However learning how to write a speech is relatively straight forward when you learn to write out loud.

And that's the journey I am offering to take you on: step by step.

To learn quickly, go slow

Take all the time you need. This speech format has 7 steps, each building on the next.

Walk, rather than run, your way through all of them. Don't be tempted to rush. Familiarize yourself with the ideas. Try them out.

I know there are well-advertised short cuts and promises of 'write a speech in 5 minutes'. However in reality they only truly work for somebody who already has the basic foundations of speech writing in place.

The foundation of good speech writing 

These steps are the backbone of sound speech preparation. Learn and follow them well at the outset and yes, given more experience and practice you could probably flick something together quickly. Like any skill, the more it's used, the easier it gets.

In the meantime...

Step 1: Begin with a speech overview or outline

Are you in a hurry? Without time to read a whole page? Grab ... The Quick How to Write a Speech Checklist And come back to get the details later.

• WHO you are writing your speech for (your target audience)
• WHY you are preparing this speech. What's the main purpose of your speech? Is it to inform or tell your audience about something? To teach them a new skill or demonstrate something? To persuade or to entertain? (See 4 types of speeches: informative, demonstrative, persuasive and special occasion or entertaining for more.) What do you want them to think, feel or do as a result of listening the speech?
• WHAT your speech is going to be about (its topic) - You'll want to have thought through your main points and have ranked them in order of importance. And have sorted the supporting research you need to make those points effectively.
• HOW much time you have for your speech eg. 3 minutes, 5 minutes... The amount of time you've been allocated dictates how much content you need. If you're unsure check this page: how many words per minute in a speech: a quick reference guide . You'll find estimates of the number of words required for 1 - 10 minute speeches by slow, medium and fast talkers.

Use an outline

The best way to make sure you deliver a perfect speech is to start by carefully completing a speech outline covering the essentials: WHO, WHY, WHAT and HOW.

Beginning to write without thinking your speech through is a bit like heading off on a journey not knowing why you're traveling or where you're going to end up. You can find yourself lost in a deep, dark, murky muddle of ideas very quickly!

Pulling together a speech overview or outline is a much safer option. It's the map you'll follow to get where you want to go.

Get a blank speech outline template to complete

Click the link to find out a whole lot more about preparing a speech outline . ☺ You'll also find a free printable blank speech outline template.  I recommend using it!

Understanding speech construction

Before you begin to write, using your completed outline as a guide, let's briefly look at what you're aiming to prepare.

• an opening or introduction
• the body where the bulk of the information is given
• and an ending (or summary).

Imagine your speech as a sandwich

If you think of a speech as a sandwich you'll get the idea.

The opening and ending are the slices of bread holding the filling (the major points or the body of your speech) together.

You can build yourself a simple sandwich with one filling (one big idea) or you could go gourmet and add up to three or, even five. The choice is yours.

But whatever you choose to serve, as a good cook, you need to consider who is going to eat it! And that's your audience.

So let's find out who they are before we do anything else. 

Step 2: Know who you are talking to

Understanding your audience.

Did you know a  good speech is never written from the speaker's point of view?  ( If you need to know more about why check out this page on  building rapport .)

Begin with the most important idea/point on your outline.

Consider HOW you can explain (show, tell) that to your audience in the most effective way for them to easily understand it.   

Writing from the audience's point of view

To help you write from an audience point of view, it's a good idea to identify either a real person or the type of person who is most likely to be listening to you.

Make sure you select someone who represents the "majority" of the people who will be in your audience. That is they are neither struggling to comprehend you at the bottom of your scale or light-years ahead at the top.

Now imagine they are sitting next to you eagerly waiting to hear what you're going to say. Give them a name, for example, Joe, to help make them real.

Ask yourself

• How do I need to tailor my information to meet Joe's needs? For example, do you tell personal stories to illustrate your main points? Absolutely! Yes. This is a very powerful technique. (Click storytelling in speeches to find out more.)
• What type or level of language is right for Joe as well as my topic? For example if I use jargon (activity, industry or profession specific vocabulary) will it be understood?

Step 3: Writing as you speak

Writing oral language.

Write down what you want to say about your first main point as if you were talking directly to Joe.

If it helps, say it all out loud before you write it down and/or record it.

Use the information below as a guide

(Click to download The Characteristics of Spoken Language  as a pdf.) 

You do not have to write absolutely everything you're going to say down * but you do need to write down, or outline, the sequence of ideas to ensure they are logical and easily followed.

Remember too, to explain or illustrate your point with examples from your research. 

( * Tip: If this is your first speech the safety net of having everything written down could be just what you need. It's easier to recover from a patch of jitters when you have a word by word manuscript than if you have either none, or a bare outline. Your call!)

Step 4: Checking tone and language

The focus of this step is re-working what you've done in Step 2 and 3.

You identified who you were talking to (Step 2) and in Step 3, wrote up your first main point.  Is it right? Have you made yourself clear?  Check it.

How well you complete this step depends on how well you understand the needs of the people who are going to listen to your speech.

Please do not assume because you know what you're talking about the person (Joe) you've chosen to represent your audience will too. Joe is not a mind-reader!

How to check what you've prepared

• Check the "tone" of your language . Is it right for the occasion, subject matter and your audience?
• Check the length of your sentences. You need short sentences. If they're too long or complicated you risk losing your listeners.

Check for jargon too. These are industry, activity or group exclusive words.

For instance take the phrase: authentic learning . This comes from teaching and refers to connecting lessons to the daily life of students. Authentic learning is learning that is relevant and meaningful for students. If you're not a teacher you may not understand the phrase.

The use of any vocabulary requiring insider knowledge needs to be thought through from the audience perspective. Jargon can close people out.

• Read what you've written out loud. If it flows naturally, in a logical manner, continue the process with your next main idea. If it doesn't, rework.

We use whole sentences and part ones, and we mix them up with asides or appeals e.g. "Did you get that? Of course you did. Right...Let's move it along. I was saying ..."

Click for more about the differences between spoken and written language .

And now repeat the process

Repeat this process for the remainder of your main ideas.

Because you've done the first one carefully, the rest should follow fairly easily.

Step 5: Use transitions

Providing links or transitions between main ideas.

Between each of your main ideas you need to provide a bridge or pathway for your audience. The clearer the pathway or bridge, the easier it is for them to make the transition from one idea to the next.

If your speech contains more than three main ideas and each is building on the last, then consider using a "catch-up" or summary as part of your transitions.

Is your speech being evaluated? Find out exactly what aspects you're being assessed on using this standard speech evaluation form

Link/transition examples

A link can be as simple as:

"We've explored one scenario for the ending of Block Buster 111, but let's consider another. This time..."

What follows this transition is the introduction of Main Idea Two.

Here's a summarizing link/transition example:

"We've ended Blockbuster 111 four ways so far. In the first, everybody died. In the second, everybody died BUT their ghosts remained to haunt the area. In the third, one villain died. His partner reformed and after a fight-out with the hero, they both strode off into the sunset, friends forever. In the fourth, the hero dies in a major battle but is reborn sometime in the future.

And now what about one more? What if nobody died? The fifth possibility..."

Go back through your main ideas checking the links. Remember Joe as you go. Try each transition or link out loud and really listen to yourself. Is it obvious? Easily followed?

Keep them if they are clear and concise.

For more about transitions (with examples) see Andrew Dlugan's excellent article, Speech Transitions: Magical words and Phrases .

Step 6: The end of your speech

The ideal ending is highly memorable . You want it to live on in the minds of your listeners long after your speech is finished. Often it combines a call to action with a summary of major points.

Example speech endings

Example 1: The desired outcome of a speech persuading people to vote for you in an upcoming election is that they get out there on voting day and do so. You can help that outcome along by calling them to register their support by signing a prepared pledge statement as they leave.

"We're agreed we want change. You can help us give it to you by signing this pledge statement as you leave. Be part of the change you want to see!

Example 2: The desired outcome is increased sales figures. The call to action is made urgent with the introduction of time specific incentives.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours. Can you do it? Will you do it? The kids will love it. Your wife will love it. Do it now!"

How to figure out the right call to action

A clue for working out what the most appropriate call to action might be, is to go back to your original purpose for giving the speech.

• Was it to motivate or inspire?
• Was it to persuade to a particular point of view?
• Was it to share specialist information?
• Was it to celebrate a person, a place, time or event?

Ask yourself what you want people to do as a result of having listened to your speech.

For more about ending speeches

Visit this page for more about how to end a speech effectively . You'll find two additional types of speech endings with examples.

Write and test

Write your ending and test it out loud. Try it out on a friend, or two. Is it good? Does it work?

Step 7: The introduction

Once you've got the filling (main ideas) the linking and the ending in place, it's time to focus on the introduction.

The introduction comes last as it's the most important part of your speech. This is the bit that either has people sitting up alert or slumped and waiting for you to end. It's the tone setter!

What makes a great speech opening?

Ideally you want an opening that makes listening to you the only thing the 'Joes' in the audience want to do.

You want them to forget they're hungry or that their chair is hard or that their bills need paying.

The way to do that is to capture their interest straight away. You do this with a "hook".

Hooks to catch your audience's attention

Hooks come in as many forms as there are speeches and audiences. Your task is work out what specific hook is needed to catch your audience.

Go back to the purpose. Why are you giving this speech?

Once you have your answer, consider your call to action. What do you want the audience to do, and, or take away, as a result of listening to you?

Next think about the imaginary or real person you wrote for when you were focusing on your main ideas.

Choosing the best hook

• Is it humor?
• Would shock tactics work?
• Is it a rhetorical question?
• Is it formality or informality?
• Is it an outline or overview of what you're going to cover, including the call to action?
• Or is it a mix of all these elements?

A hook example

Here's an example from a fictional political speech. The speaker is lobbying for votes. His audience are predominately workers whose future's are not secure.

"How's your imagination this morning? Good? (Pause for response from audience) Great, I'm glad. Because we're going to put it to work starting right now.

I want you to see your future. What does it look like? Are you happy? Is everything as you want it to be? No? Let's change that. We could do it. And we could do it today.

At the end of this speech you're going to be given the opportunity to change your world, for a better one ...

No, I'm not a magician. Or a simpleton with big ideas and precious little commonsense. I'm an ordinary man, just like you. And I have a plan to share!"

And then our speaker is off into his main points supported by examples. The end, which he has already foreshadowed in his opening, is the call to vote for him.

Prepare several hooks

Experiment with several openings until you've found the one that serves your audience, your subject matter and your purpose best.

For many more examples of speech openings go to: how to write a speech introduction . You'll find 12 of the very best ways to start a speech.

That completes the initial seven steps towards writing your speech. If you've followed them all the way through, congratulations, you now have the text of your speech!

Although you might have the words, you're still a couple of steps away from being ready to deliver them. Both of them are essential if you want the very best outcome possible. They are below. Please take them.

Step 8: Checking content and timing

This step pulls everything together.

Check once, check twice, check three times & then once more!

Go through your speech really carefully.

On the first read through check you've got your main points in their correct order with supporting material, plus an effective introduction and ending.

On the second read through check the linking passages or transitions making sure they are clear and easily followed.

On the third reading check your sentence structure, language use and tone.

Double, triple check the timing

Now go though once more.

This time read it aloud slowly and time yourself.

If it's too long for the time allowance you've been given make the necessary cuts.

Start by looking at your examples rather than the main ideas themselves. If you've used several examples to illustrate one principal idea, cut the least important out.

Also look to see if you've repeated yourself unnecessarily or, gone off track. If it's not relevant, cut it.

Repeat the process, condensing until your speech fits the required length, preferably coming in just under your time limit.

You can also find out how approximately long it will take you to say the words you have by using this very handy words to minutes converter . It's an excellent tool, one I frequently use. While it can't give you a precise time, it does provide a reasonable estimate.

Step 9: Rehearsing your speech

And NOW you are finished with writing the speech, and are ready for REHEARSAL .

Please don't be tempted to skip this step. It is not an extra thrown in for good measure. It's essential.

The "not-so-secret" secret of successful speeches combines good writing with practice, practice and then, practicing some more.

Go to how to practice public speaking and you'll find rehearsal techniques and suggestions to boost your speech delivery from ordinary to extraordinary.

The Quick How to Write a Speech Checklist

Before you begin writing you need:.

• Your speech OUTLINE with your main ideas ranked in the order you're going to present them. (If you haven't done one complete this 4 step sample speech outline . It will make the writing process much easier.)
• Your RESEARCH
• You also need to know WHO you're speaking to, the PURPOSE of the speech and HOW long you're speaking for

The basic format

• the body where you present your main ideas

Split your time allowance so that you spend approximately 70% on the body and 15% each on the introduction and ending.

How to write the speech

• Write your main ideas out incorporating your examples and research
• Link them together making sure each flows in a smooth, logical progression
• Write your ending, summarizing your main ideas briefly and end with a call for action
• Write your introduction considering the 'hook' you're going to use to get your audience listening
• An often quoted saying to explain the process is: Tell them what you're going to tell them (Introduction) Tell them (Body of your speech - the main ideas plus examples) Tell them what you told them (The ending)

TEST before presenting. Read aloud several times to check the flow of material, the suitability of language and the timing.

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How to Open a Speech – 25 Ways & Ideas

We don’t want to break it to you, but you don’t really have all that much time. As a public speaker or presenter, you have but a scant few moments to open a speech or presentation with a powerful hook. Here, we offer 25 great ways on how to open a speech.

But first, a quick note about the two elements any speech opening should possess: it must be engaging and on message . The way you open a speech gets them in the door and your main point, or message, keeps them in their seats.

Notice that we said engaging and on message. A funny opening joke may engage the audience, but if it’s not directly related to your presentation’s main message , your audience may only remember the joke. There’s nothing funny about that.

What does it mean to be on message? First, you need one. As part of our public speaking workshops , we encourage our clients to themselves a simple question: What is the one thing, more than anything else, I want this audience to remember from my presentation six months from now? That one thing typically is your overarching message .

Some examples:

“Our nonprofit organization’s donations are surging and have more than made up for the dip in last year’s contributions.” “This program for at-risk youth is as beneficial for the overall community as it is for the actual participants. “ “My new product may look like many others, but what it delivers is unlike anything else on the shelf.”

Your messages are meaningful, but they become memorable when you frame them within the context of your open.

Understanding the Importance of the Speech Greeting and Opener

Just as a storefront business owner draws customers with their window display, or a publisher gets a sale because of an eye-catching book cover, your speech opening hooks your audience and keeps them in their seats.

The first few moments of your presentation are vital for its success.

For that reason, your presentation opening speech needs to be as engaging as possible. Niceties, such as introductions or thank-yous, or relevant (but uninteresting) logistical information are impediments to getting your audience immediately invested in your topic. We show you all about the three parts you should have in your presentation open here .

The opens that follow allow you to leap directly into the heart of your message and convey your main takeaway points quickly, creatively, and effectively. Your audience’s attention is precious. Give them an open that convinces them their investment of time will be worth it.

25 Ways to Open a Speech

These opens, from our book 101 Ways to Open a Speech , represent a mix of styles and methods. You can open your presentation speech with a third-person anecdote or share your own story. You can be persuasive or utilize the element of surprise. Some speech openers tell a story, others frame a topic, and a couple rely on modern technology. There’s a way to open a speech that is right for you, that reflects your personality, and that serves your specific goals and topics.

1. The Common Ground Open – Is there a gap between you and the audience? Perhaps you’re a 70-something speaking to some high school students, or a conservative Republican addressing a group of left-leaning advocates. If you have any chance of succeeding in sharing your message, you’ll need to close the gap quickly. Opening with a shared story, statistic, goal, or interest, and doing so with humility and grace, is an excellent way to bring the audience closer to you and to show them they have something to gain by listening to you. Imagine that a CEO of a large investment company is about to talk finances to a group of entry-level employees at one of your many locations. Here’s how she could start:

“You may not think I know what it is like to struggle, but at your age I was scraping for pennies, working two jobs, and still barely managing to pay my rent. It got easier when I learned to make my money work as hard as I was. It’s a lesson I plan to share with you today .”

2. Descriptive Open – A school administrator is talking to teachers about a new approach to student test prep. He could say:

“With your help, we are going to implement new lessons that reduce the rate of failure by increasing students’ opportunities to experience success.”

Are you still awake? Abstract concepts like “rate of failure,” “opportunities,” and “success” don’t exactly rouse an audience. When words are vivid, messages gain power and pop. Concrete and descriptive words, as opposed to abstract concepts, put the audience in the middle of the action. This version would be better:

“No one wants to see that big red ‘F’ on a test – not a student, not a teacher, and not a parent. With our new approach, and your help, we’ll be able to hand out a lot more ‘A’s’ and ‘B’s’—and the students would have worked hard to earn them.”

4. The Third-Person Anecdote Open – Stories are great ways to communicate the human condition. Therefore, choose a story or anecdote you’ve heard along the way – or pick one out of the local newspaper or online news story – and use it to reinforce your presentation’s main message. However, don’t start by saying, “I’d like to begin with a story.” Just start with the action:

“Three years ago, Walt Harris had his dream job, dream spouse, and dream home. He worked out five days a week, ate well, and mediated on weekends. Then he received a diagnosis from his doctor that changed his life. In the past three years, Walt lost his job, lost his home, and is close to facing divorce. Unfortunately, almost all of this was preventable.”

5. The Show of Hands Open – How many of you think this way to open a speech is overdone? How many of you think it could be done better? The question you pose should challenge conventional thinking, lead to a counterintuitive conclusion, or add a dose of unexpected humor. Likewise, this strategy works well if you are trying to sway the audience to reconsider previously held positions or beliefs. You must be quick on your feet to transition from the audience’s answers to the point you are trying to make:

“So, you think the sky is blue? Well, I’m going to tell you what happens on those days when it appears to be green.”

6. The Fable Open – Do you have something to preach but don’t want to sound preachy? If you lead off with a fable, or one of its literary cousins (allegories and parables), you can delve into moral lessons and insights about human behavior, all without sounding too heavy. In her book, “The Story Factor,” Annette Simmons writes that stories provide a more accessible route. A story, she says, is a “more dynamic tool of influence. Story gives people enough space to think for themselves.”

7. The Contrast Open – If speeches were boxing matches, you’d use the contrast open every time. This technique showcases the difference between diametrically opposed concepts, positions, ideas, or words. As a result, this approach is useful if you want to persuade others to change their perspective or embrace something new. Here are some of the themes that work well:

• Needs vs. Wants
• Obstacles vs. Opportunity
• Problem vs. Solution
• Possible vs. Impossible

8. The Information Gap – You know you will be facing a crowd of people who are quite knowledgeable about your subject. That’s OK. As it turns out, people who know a lot about a topic are still just as interested in learning about the parts of the topic they don’t know, according to American educator and economist George Loewenstein . If you can find a kernel of knowledge that exposes the gap or looks at the topic in a different way, you’ve given your audience ample reason to stick around to the end.

9. The Unexpected Definition Open – Dictionaries obviously do their jobs and do them well. However, there are times when a word gains more power when it is redefined. Say you are a valedictorian and you want to share how much your fellow students mean to you. Here’s a start:

“The dictionary defines classmate as a member of your class, but I define you all as so much more than that. We were each other’s friends, confidants, mentors, and guides. As worthy opponents, we challenged one other on the field and in the classroom. We were each other’s keepers and cheerleaders. And, we now can define ourselves as fellow graduates.”

10. “This Day in History” Open – This day in history you learned there were 25 ways to open a speech. That is a historical fact, but not a great citation. Fortunately, there are plenty of worthy, significant, thought-provoking, and interesting events you can find – a simple online search yields thousands – to illustrate your main point.

11. The Incorrect (or Ironic) Quote – Back in 2004, Microsoft’s Bill Gates told the world, “Two years from now, spam will be solved.” Oh yeah? Hindsight is 20/20, but that doesn’t mean you can’t benefit from the trove of ill-considered observations and incorrect assumptions about the future. Leading a presentation with an incorrect quote can help you transition to many powerful points, including the risks of false assumptions, the dangers of being slow to change, and the speed of evolution.

“We’re going to go on a dive to the deep sea. Anyone that’s had that lovely opportunity knows that for about two-and-a-half hours on the way down, it’s a perfectly, positively pitch-black world.”

When combined with a series of video images featuring bioluminescent sea creatures, the open transported the audience deep into the world of ocean exploration all from the comfort of their hotel meeting room.

13. The Bookend Open – Like the inseparable friends that they are, the Bookend Open must go with the Bookend Close, no ifs, ands or buts about it. Consequently, the theme, story, example, joke, theme, or fact that you offer in the open must return – in some fashion – for a visit in the end.

14. Rapid-Fire Statistics Open – A dietician wants to warn her audience about the dangers of gaining weight on a diet rich in fast food meals. She could start like this:

“Between 2013 and 2016, more than 1 in 3 American adults took a turn through the drive-thru or approached the counter to grab a fast food meal on any given day. For children and teens, a fast food diet has been associated with higher caloric intake and poor diet quality. That double whammy is a reality that more young people face, as studies have found caloric intake from fast food on the rise for children aged 2 to 18. The industry itself shows no signs of slowing. The fast food industry is a $198.9 billion business in the United States. It’s expected to grow by more than $20 billion by 2020.”

This data stacking is less about individual numbers and more about the broader point she is trying to convey. The main takeaway is this: Society’s propensity for fast food is growing and affecting the health of children and teens.

15. The Mystery Open – They fill bookshelves and dominate television listings. What are they? Those mysteries, psychological thrillers, and police procedurals readers and viewers can’t seem to get enough of. A mystery works fine for an open, too. Here’s one way to do it: Pose a single question at the start of your talk and then answer it piece by piece during your presentation – leaving the big reveal for the close.

16. The Multiple Choice – It’s better than the tests you remembered as a student or the online surveys you are asked to take. That’s because it’s your multiple-choice test and it’s the way you can draw your audience to your topic. This open is tailor-made for a talk with multiple perspectives about an issue or different solutions for the same problem. Here’s an example:

“As a company, we have several directions we can take in terms of growth and increased sales. We could a.) buy up smaller companies to diversify our portfolio of services, b.) cull some of our services and move resources to focus on only a few or, c.) we could opt to franchise. I’m going to spend some time on each and then offer the option that I think is the way for us to go.”

17. The Challenge Open – Challenges spur audiences to act or deliver on a goal. You could open a speech with a challenge if you are seeking legislative change, raising money for a project, looking to increase sales, or asking for volunteers. The main objective is motivation. The audience not only needs to buy-in to your message but take the actions to manifest it. Here’s one way to do that:

“Dreamers see possibilities where others see obstacles. I am here today to call upon my fellow dreamers to encourage those who are hesitant about the project to look past the stumbling blocks we face in the construction of this community playground and consider giving kids a chance to play.”

18. The Skeptical Audience Open – A doubting audience is a difficult audience – there is no getting around it. They may be untrusting of your ideas or against what you are proposing. Perhaps they have been disappointed in the past or are simply stuck in their ways. The more “hostile” the crowd, the faster you need to address the gap. While every open needs to be a blend of your goals and audience needs, this one requires careful consideration. Here’s the formula:

• Anticipate the major objections.
• Have a sense of divided loyalties – the intractable, the undecided, and the supportive. Identify which of those most needs to hear your message and adjust accordingly.
• Frame the message around their concerns, not yours.
• Avoid defensiveness.
• Acknowledge obvious truths early.

19. The Rhetorical Question Open – Do you think opening with a question engages audience members? Yes, it does. This method engages the audience from the get-go. A CEO might pose this question:

“We offer great services. We have a loyal customer base. And, we make improvements every year. So, why are we not No. 1 in our market?”

• Ask a puzzling question you promise to reveal in the end.
• Propose a riddle.
• Suggest that the audience complete a mathematical equation and promise to give the answer context during the speech.

21. The Activity Open – Of all the 25 ways to open, this one triggers the most immediate engagement. Use it during training sessions and workshops when you are trying to teach a specific skill. When an audience engages in an activity right from the start, they recognize the benefits of listening to the rest of what you have to say. Make sure the activity is challenging, however. If they breeze through it, they’ll spend the rest of the workshop twiddling their thumbs.

22. The Self-Effacing Open – Remember the speaker who offered a joke, only to have that become his message? Well, in this way to open a speech, humor also must be deftly handled. Modesty and humility are the hallmarks of people who can laugh at themselves – which are both traits that can attract an audience. If you are planning to laugh at your own expense, just make sure it’s not at a cost. Stay away from jokes that question your credibility or diminish the topic of your speech. And make sure your self-deprecating humor doesn’t sound too self-pitying (“I hope, like my receding hairline, you won’t similarly retreat for the exit before I am done.”). You don’t want the audience thinking about your weaknesses or paying undue attention to them.

• An audio testimony
• A recording of a song
• An oral account
• A snippet of a speech
• Sounds of nature

24. The PowerPoint Open – Ahh, the PowerPoint presentation … when used correctly it is a highly effective tool for the audience. When used incorrectly, it induces a snoozefest. Overly literal slides typically fall flat, while conceptual (and eye-catching) images make your words even more memorable. If you plan on using technology front and center, you should pick an image that captivates and intrigues, and forms a segue into the opening you want to tell. For instance, you are presenting a talk on how to create a stunning painting. You could begin with a slide that shows a big, bold, and colorful painting. You say:

“This painting is the manifestation of dozens of choices and decisions the artist made along the way from concept to completion. We only see the final product, but the real art is the way it all comes together.”

As you proceed, you show slides in reverse, moving from final product to blank canvas. Along the way, you bring the viewer through each step.

25. The Study Hall Open – Some presenters are faced with the dilemma of sharing data-heavy charts and graphs. To rely solely on PowerPoint is potentially ineffective – just too much data at once. So, take your audience back to school and to all those handouts. Edward Tufte , an expert in data visualization and a professor emeritus at Yale University, suggests using the “study hall” method. At the beginning of the session, distribute the handouts and ask the audience to read them. Following their review, you are off to the races. Your task is not to repeat what they have read but offer context and meaning. “

What’s Your Opening?

Back in 1973, a horse named Secretariat ran the Kentucky Derby in 1 minute and 59 seconds – breaking the two-minute mark for the first time in the then 99-year history of the race. His record still stands.

It doesn’t take a lot of time to do something great. The way you open a speech may not break any records, but it can have a long-standing effect on your audience. From the very start, you have an opportunity to influence others, establish rapport, and exhibit creativity. When done well, such effort is rewarded. Your audience not only connects with you during your talk but also remembers what you said long after your speech is done.

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• Delivery Techniques →

How to Give a Speech: 10 Tips for Powerful Public Speaking

When we start preparing to give a speech, it can be a nerve-wracking experience. It’s completely normal—most of us feel a combination of excitement and nerves when we’re about to take the stage.

However, with some strategic planning and practical advice, you can make sure your speech is powerful and effective. In this blog post, we’ll explore how to give a speech that will leave your audience engaged and inspired.

We’ll examine 10 tips to help you build a powerful speech, from outlining your points methodically to crafting captivating introductions . Whether you’re a beginner or experienced public speaker, these nuggets of wisdom will help you take your next speech to the next level. Let’s get started!

Quick Review of Key Points

Preparing ahead of time is the key to giving an effective speech. Make sure to structure your speaking points, rehearse your delivery, and be aware of the needs of your audience for maximum impact.

How to Prepare for a Speech

Preparing for a speech is an essential step to public speaking success. It can help to build your confidence, create content that reaches the audience, and reduce performance anxiety.

Although it can be time-consuming in the beginning, preparation will ensure less stress and more comfort during delivery. Here are some tips to consider when preparing for a speech:

Practice : Before delivering a speech, practice it out loud several times. This will allow you to gain experience in speaking without an audience and increase your confidence when you do have one.

Practicing also helps to identify awkward moments in the speech or any difficult phrases which then can be changed or removed altogether. Additionally, it helps you determine where to pause for effect. Research : Depending on the topic of the speech , research should be done beforehand to gather information that is relevant and interesting for the audience. It is important to get acquainted with the language typically used by audiences to ensure a clear understanding of what is being said.

Additionally, relevant statistics and stories concerning the topic are a great way to draw in listeners and make the presentation more engaging .

Know Your Audience : When preparing your speech, be sure to consider who will be listening. For instance, if giving a presentation at work, include industry jargon that members would understand and include relevant topics from publications that might be familiar to the employees.

On the other hand, if consulting business professionals in their field then technical language may be easier for them to comprehend than laypeople or students.

By gathering valuable information about the topic and getting comfortable with a speech’s content and delivery through practice, speakers will gain more assurance during their talk as well as respect from their audience.

Preparing beforehand not only gives insight into how to engage listeners but also encourages more meaningful conversations after the event. Now that we have discussed how to prepare for a speech let us move on to creating an outline which will provide structure during delivery.

Create an Outline

After determining the audience and purpose of your speech, the next step to effective public speaking is to create an outline .

An outline serves as a roadmap to ensure that your speech has a logical flow and contains all important points. It also can help keep you on track during the speech itself, allowing you to stay focused and organized.

When constructing an outline, consider drawing up both a main point and sub-points for each portion of the speech. Both should be relevant to the goal of the presentation and backed up by facts and research.

Brainstorming can help in this process; try grouping your ideas together in clusters to make sure you cover all possible angles.

Furthermore, writing out exact quotations or figures can prove beneficial in forming a cohesive argument. At this stage, it is also wise to decide where transitions, humor, stories, or other engaging techniques will be included.

While there are differing opinions as to whether outlines should be memorized or simply used as a reference while speaking, many agree that they should serve their purpose – not only articulate the main thoughts of the speech but also assist the speaker with maintaining focus and preventing distractions.

The debate between those who advocate for memorization versus casual consulting touches upon issues such as rehearsal time, risk of errors in delivery, ease of practice versus actual performance and more.

Each side has valid arguments that should be weighed prior to deciding what type of approach best suits your needs.

Having a firmly constructed outline acts as a valuable tool when it comes time to deliver a powerful public speech. By actively utilizing this tactic, speakers may not only enhance their clarity and coherence, but also add structure and vibrance to their presentations.

Now that we have explored what goes into crafting an effective outline, let’s dive deeper into how we can best collect resources and research our topics for maximum impact.

Collect Sources and Research

Collecting sources and research is a crucial step for any public speaking engagement. It ensures that you have the necessary information to make strong points and back up your statements.

Before writing your speech, take time to research your topic to gain familiarity with different perspectives, facts, and counterpoints. This will help you to craft an argument that can stand up to scrutiny while also adding a breadth of knowledge to your speech.

Interviews can be a powerful source of evidence and anecdotes, so try to include one or two relevant interviews in your research process. Relying solely on secondary sources such as books and articles can lead to a narrow scope of understanding.

Interviews provide an opportunity to hear directly from an expert and create an interesting dynamic in your speech by adding personal experiences as well as commentary from a professional.

In research it is important to stay objective. Gather a variety of perspectives and be open-minded about their merits. Don’t forget to consider both sides of the argument when researching for your speech.

Doing this allows you to understand the opposing perspective and enables you to anticipate potential counter arguments from your audience.

By acknowledging them beforehand, you may increase the persuasive power of your speech by showing confidence in the points you make.

Once you have collected all sources, review them carefully and separate the most pertinent information from the less useful material.

Synthesising this information into concise yet impactful points is a critical part in delivering powerful talks without overloading your audience with too much data or going off track during your speech delivery.

Organizing Your Speech

Before you start putting your words together, it’s important to consider how the different parts of a speech fit together. By taking the time to organize the ideas in your speech , you’ll be able to deliver a presentation that is well-constructed and easy to understand.

One way to help with organizing your speech is to write an outline . An outline is like a map or plan that will provide you with a framework for each section of your speech.

Start by writing out your main points and then include additional details underneath each one. This will help keep your speech focused and provide direction for where you are going next.

Another approach for organizing your speech is known as the “inverted pyramid” method. This structure starts with your conclusion at the beginning of the speech, and then works backward by providing more explanation and detail as it moves toward the introduction.

This method can be helpful when speaking about topics that are unfamiliar to the audience since it doesn’t require them to wait until near the end of the presentation to learn what you’ve been talking about.

No matter which organization approach you choose, make sure to practice it before giving your speech so that you are comfortable with its flow. Lastly, remember that it’s ok to adjust things while you speak if they don’t seem or feel quite right.

Now let’s take a look at how we can use these organizing techniques to actually put our speeches together – starting with structuring our speech.

Structure Your Speech

Creating a strong structure for your speech will ensure that the audience stays engaged and understands your main points. As you are developing an outline, map out how you want to begin and end your speech.

Break up the information into smaller sections with either verbal or visual cues so that your audience can clearly see how you are transitioning between topics . Consider adding humor judiciously throughout your presentation as this could help engage the audience and lighten any tension.

The length of your presentation is also important. You will want to make sure that you include all of the necessary information without going over time.

Oftentimes less is more; if you can say it in five minutes why use ten? Make sure that you practice timed rehearsals so that you can gauge how long you’re actually speaking.

In contrast, avoid trying to pack too much content into one presentation as this could overwhelm both you and the audience. If needed, offer supplemental reading materials for those who may be interested in delving further into the subject matter.

Paragraphs can also be helpful when organizing large amounts of content within the body of your presentation. Utilizing paragraph breaks gives your audience a break and helps to highlight key ideas or summaries before moving onto a new topic area.

Finally, it is crucial to remember what your desired outcome is from the presentation; plan accordingly by ensuring that the beginning, middle, and end serve their respective purposes and adhere to that goal.

With careful deliberations, structuring a successful presentation can be achieved with relative ease.

Having established a solid structure for your speech, it’s important to focus on another key element: rehearsal. The next section will discuss the benefits of practicing before delivering a powerful public speaking performance.

Rehearse Your Speech

Rehearsing is integral to giving a successful speech. When you rehearse your presentation, you give your mind an opportunity to become familiar with the notes and concepts that you are presenting. It also increases your confidence and reduces anxiety or self-doubt.

In fact, studies have found that those who rehearsed their presentation had higher scores in public speaking performance and language proficiency evaluations.

When it comes to how much rehearsal is enough, opinions are divided. Some people believe that over-rehearsing can lead to a more robotic speech with less natural emotion and connection with the audience .

On the other hand, others argue that no matter how well-versed someone is on the topic, additional rehearsal time improves both the delivery of the speech and memorization of key points and facts.

Ultimately, it’s important to practice until you personally find the most comfortable level for yourself, as this will ultimately result in a more engaging delivery.

Finally, if at all possible, try to practice in front of a friend or colleague for honest feedback on any elements that need improvement before the big day. Rehearsal dedication may be tedious, but it results in big rewards on stage–enabling you to deliver your content with clarity, confidence, and poise.

With thoughtful preparation complete, it’s now time to step into the spotlight and give your speech!

Giving Your Speech

The key to success when giving a speech is to be well prepared and confident. Every individual’s preparation process will vary, but the basics should stay the same.

Start by studying your content, understanding the material and being able to repeat it in your own words. Clarify any potentially difficult points. Create visual aids like PowerPoint slides or handouts that supplement the key ideas in your speech.

Practice your public speaking skills with informal conversations with friends and family or rehearse it alone in front of a mirror. Use visualization; imagine yourself confidently delivering your speech. Consider addressing a practice audience if possible to become more accustomed to a live size group.

On the day of the event, arrive early and plan for any potential obstacles: What if my computer doesn’t work? What if I forget something? Allow sufficient time for setup and check-in.

When you are ready to give your speech, take some deep breaths, focus on the positives, and distract yourself from any anxious thoughts with positive affirmations. Remember you have prepared diligently for this moment, you are well prepared and you will succeed!

Start strong by engaging the audience immediately with an attention grabbing opening statement. Speak clearly and make sure that everyone can hear and understand your message.

Slow down and emphasize points as needed throughout your presentation. Be aware of pace, volume, and tone of voice: too fast/monotone can confuse/bore listeners while pauses add a dramatic effect that keeps their interest piqued.

Ultimately, giving a successful speech will depend on knowing your material well enough to speak confidently in front of your audience without hesitation or missteps.

When you do make a mistake (and they happen!) don’t panic – know that mistakes are inevitable but don’t be discouraged; get back on track as soon as possible and continue at the same energy level you had before the mistake occurred.

Having successfully given your speech, take a moment to reflect on what went well and what could be improved upon for next time before transitioning into the next step: mastering delivery.

Master Your Delivery

Mastering your delivery is the key to an effective speech. Without purposeful body language and careful emphasis on certain words , your speech may lack wow-factor and prevent listeners from tuning in. Following these simple tips can help you get started with delivering an engaging and memorable speech:

The most important part of delivery is practice. Rehearse and perfect your speech ahead of time – this allows for more natural flow and confidence during your presentation. It also helps to create pauses between sentences for clarity, emphasize key points, and not be too casual or stiff.

Practicing inflections and varying tones adds interest to your speech by keeping listeners’ attention.

Additionally, it’s important to project your voic e so everyone in the room can hear you; make sure you’re speaking loud enough but don’t feel pressure to shout or yell at any point unless that’s part of the atmosphere of the event.

It’s also crucial to maintain good posture while speaking – stand tall with both feet on the ground, keep your back straight, hold yourself up without gesturing too much or leaning against a podium if applicable.

To further engage listeners, use purposeful hand gestures as they help emphasize certain points and add visual interest – however, avoid overusing them as it can hinders communication.

Make meaningful eye contact with audience members throughout the presentation – otherwise you might come across as unenthusiastic or bored with what you’re saying which deters attention away from the content itself.

By mastering your delivery, you can boost the impact of your presentation considerably – providing a memorable experience for your audience that stands out from others’. As such, it’s worth investing time into practicing ahead of time until delivery feels comfortable and second nature.

Having said this, making use of visual aids such as PowerPoint slides can greatly improve the impact of a speech once delivery has been mastered – let’s look into that next.

Use Visual Aids

Using visual aids can help presenters express concepts more clearly and engage the audience.

Visuals are particularly useful when conveying complex information, such as data, trends, or statistics — they impart meaning at a glance. But some public speakers may wonder if visual aids can be distracting or unnecessary.

Even though visuals can attract attention away from a presenter’s verbal delivery, carefully designed visuals can actually support the speech and help provide clarity. If done well, visuals are effective for capturing an audience’s interest and helping them to better understand the content being presented.

For example, a graph or chart should relate to the points made in the speech and should be discussed in more detail during its appearance onscreen. The presentation can also include larger images that effectively reinforce the ideas conveyed in the speech.

Videos and sound clips are other powerful forms of multimedia that could be employed to make the speech more meaningful.

To ensure that visuals enhance the message of the presentation, key factors to consider include relevancy to topic, good graphic design or aesthetics, accurate size to prevent distortion or blurriness, and seamless integration into the keynote slides or printed handouts .

In this way, visuals offer an opportunity for presenters to demonstrate their creativity and keep their audiences interested in what is being said. Thus, used wisely and aptly, visuals can add tremendous value to speeches by presenting arguments more efficiently and driving home important points. Now let’s explore effective techniques for speech giving that will allow you to craft and deliver your speeches with confidence.

Effective Techniques for Speech Giving

There are a number of effective techniques for giving a speech that will help you deliver it with confidence and poise.

First, practice your delivery in advance. You should practice both in front of a mirror or recording device to check for any distracting habits such as talking too quickly or mispronouncing words.

Second, use simple, clear language and short, concise sentences. Avoid overly technical terms and jargon that may leave your audience confused.

Third, work to establish a connection with your audience by using appropriate facial expressions and hand gestures while speaking.

Fourth, utilize effective persuasive techniques such as presenting evidence, strong arguments supported by facts, personal anecdotes and vivid metaphors.

Finally, articulate an organized structure for your speech. Your speech should have an introduction, body and conclusion to clearly communicate the main point and provide the audience with the necessary context to understand it better.

While these techniques may sound intimidating at first, they can be learned over time with practice and will make all the difference in how successful your speech delivery is received by your audience.

To build on these skills further , the next section will provide tips on how to build confidence when giving a speech.

Building Confidence

Building confidence is key when giving a powerful speech, as it will enable you to deliver the speech in a more poised and credible manner.

To create this confidence , start by understanding that any hesitation or butterflies prior to your speech are completely normal and should not be feared. Instead, view them as natural states of anticipation for something exciting, knowing that you are about to give an amazing speech.

Next, understanding who your audience is and tailoring your speech to meet their expectations will help build your confidence.

Familiarizing yourself with their interests and knowledge on the subject matter ahead of time can equip you with the understanding needed to respond appropriately if questions arise or objections surface during the speech.

Further, practice is key when building confidence for a public speaking engagement . Rehearsing with friends or colleagues before hand will give you an opportunity to learn where problem areas are within the content of your speech, as well as help solidify your delivery by becoming more comfortable with each step.

Checking sound levels in the room you’re presenting in coupled with learning where exits/emergency locations are located within that space can also help alleviate stress levels and boost self-assurance while delivering the speech.

Finally, wearing comfortable clothing and dressing professionally adds an extra layer of confidence when speaking in public.

If possible, bring an additional outfit on hand during the presentation in case of spills or accidents that would require a quick change between sections of the talk. Having this back-up plan in place can aid in keeping peace of mind at ease throughout the speech.

In conclusion, building confidence prior to a public speaking event can mean the difference between a good and great delivery of your message.

By taking into account each of these tips you can ensure that this part of your preparation runs smoothly and sets you up for success when delivering powerful speeches.

With a well-crafted note card of talking points and strong sense of self-assurance, it’s time to start speaking with passion!

Speaking with Passion

As a public speaker, your audience expects you to engage not only with your words but also with your emotions. To share the most impactful message, it is important to speak passionately about your subject.

Doing so will make your speech more memorable and thereby more effective in convincing your audience of its legitimacy.

The power of speaking authentically with emotion lies in its relatability and connection. Showing feelings allows people to connect with you as a person rather than just a speaker. It opens the door to understanding through empathy and active listening .

Examples might include adding personal stories , telling jokes, or displaying your feelings openly during the delivery of your message.

However, not all topics lend themselves easily to expressing emotion. If the subject matter is overly complex or technical there may be less opportunity for emotional expression—but this doesn’t mean those conversations can’t incorporate emotion.

Even if faced with a difficult situation such as death or financial turmoil, emotions can still be conveyed in a respectful way that keeps audiences engaged.

Remember that how much emotion you show depends on the type of audience you’re sharing it with—using sensitivity when delivering passionate speeches helps avoid awkwardness or embarrassment for any attendees who may find opinionated language uncomfortable for whatever reason.

Striking the right balance between being straightforward and showing compassion takes practice, so take the time to develop a style that works best for you and improves upon each performance.

Finally, incorporating passion into a speech gives it life and makes it relatable and engaging—which are essential elements to speaking effectively.

Having passion means giving ourselves permission to take ownership over our stories, making them deeply personal in order to reach our goals and touch people’s hearts in meaningful ways. With that said, let’s move on to discussing how we should tackle dealing with challenges while giving a speech.

Dealing with Challenges

The process of delivering a speech can be challenging, but it is also rewarding. Difficulties can arise during the process that may threaten to derail your success. To ensure you are adequately prepared for these possible pitfalls it is important to consider strategies for proactively mitigating the risk of encountering these challenges. 1. Public Speaking Anxiety: Many people experience some form of anxiety when asked to speak in public. There are a number of techniques available to combat this fear and increase confidence, such as deep breathing exercises, mental rehearsal, positive self-talk and visualization of success.

Learning about the audience, creating an engaging presentation and using props or visual aids can also help reduce anxiety levels and create a better overall experience for both the speaker and the audience. 2. Unfamiliar Topics or Audiences: When presenting on unfamiliar topics or to an unknown audience it can be difficult to prepare effectively.

In this situation it is important to conduct research on the topic and familiarize yourself with the needs of your audience so that the content is tailored accordingly. It is also helpful to use humor or stories related to the topic in order to engage your audience and make them more receptive to your message. 3. Lack of Support: If you lack support from family, friends, colleagues or mentors, it can be difficult to push through difficult conversations or speeches without any additional motivation.

To overcome this challenge, seek out peer mentorship opportunities or find compatible online communities where people discuss similar topics or objectives. Here you can share ideas, provide feedback and learn from others who have experienced similar issues. 4. Time Constraints: One of the biggest challenges when giving a speech is managing your time effectively in order to deliver an effective message without going over allotted timeslots and boring your audience .

To successfully address this challenge try setting manageable goals for each section of your speech and practice regularly. Replicating real-time conditions as closely as possible will help you stay within time constraints when delivering your speech on the day itself. In conclusion, there are many potential challenges you may face when giving a speech or taking part in a public speaking event – but with proper preparation and practice they are easily managed if approached correctly.

With knowledge of techniques for dealing with such scenarios comes increased confidence when stepping up to the podium – further improving your chances of delivering an effective speech that resonates with your audience members.

Responses to Frequently Asked Questions

How should i end my speech to leave a lasting impression.

The best way to end your speech is by reinforcing your main point and summarizing the key takeaways. You should also encourage the audience to take action, whether it be to sign up for a newsletter, make a donation, or visit your website for more information. This final call to action will not only leave a lasting impression on the audience but will also help you achieve any goals you might have had when making your speech in the first place.

What techniques can I use to keep my audience engaged during my speech?

One of the best techniques for keeping an audience engaged during a speech is to keep it interactive . Ask questions throughout the presentation, as well as allowing for audience input and discussion. This can help to keep people’s attention and create a more engaging experience.

Another great tip is to use humor. Even if you don’t consider yourself a natural comedian, sprinkling in a few jokes here and there can break up the monotony of long speeches and keep people interested. Humor can also help to make points stick in people’s minds, making them easier to remember.

Finally, try to be enthusiastic about the content of your speech. If you show too much indifference or lethargic behavior, it will discourage your audience from paying attention and taking your message seriously.

Instead, be passionate about what you are saying so that the energy of your words carries into the room and engages your audience with excitement.

How can I use storytelling to make my speech more interesting?

Storytelling is a powerful tool that can be used to make any speech more interesting. Telling stories in your speech will help engage the audience and make your message stick. Here are some tips for using storytelling in your speech:

1. Choose stories that are relevant to your message and audience. Think about stories that will best illustrate the point you are trying to convey, or evoke emotions in your listeners. 2. Use vivid descriptions and visuals when telling your story. Be sure to include details such as setting, character descriptions, dialogue and plot points. This will help to bring the story to life for your audience. 3. Make sure the story you are telling has a strong conclusion or moral at the end. This will help add emphasis to your message and make it memorable. 4. Practice telling stories out loud before delivering a speech with them. Rehearsing will help you deliver your story more effectively and with more confidence in front of an audience. By using these tips, storytelling can be an effective tool to make any speech more interesting, engaging, and persuasive!

How can I prepare for my speech effectively?

Preparing for a speech effectively is essential to delivering an impactful and memorable presentation. Here are some tips: 1. Have a clear goal in mind. Before starting to prepare, ask yourself what the purpose of giving the speech is: what message do you want to convey? Defining this will help to structure your content and focus your research. 2. Research thoroughly. Make sure you understand the subject matter well, so that your delivery sounds confident and inspiring. Using facts and data will strengthen your arguments and make your talk more convincing. 3. Outline your speech. Make a rough outline of how you want it to go – from beginning to end – well in advance of the actual presentation. This will give you a strong foundation upon which you can craft an engaging talk with an effective narrative arc that keeps audiences interested and engaged. 4. Practice regularly. Rehearsing your speech out loud several times is key to ensuring that you know it well enough to feel comfortable when delivering it live in front of an audience.

5. Time yourself. Record how long it takes for you to go through your entire speech, so that you can adjust the length as needed before delivering it live – remember that most speeches should last no more than 10-15 minutes. 6. Identify potential questions from the audience and prepare answers before hand. Knowing ahead of time what kind of questions people may ask can help reduce the anxiety of not knowing what comes next, enabling you to stay confident when speaking in public. 7. Work on building up confidence levels before delivering a speech. Visualize yourself succeeding in delivering a great presentation; practice relaxation techniques such as deep breathing or positive self-talk; or use props during practice sessions such as water bottles or stress balls if needed to remain calm during the real thing!

What strategies can I use to reduce my anxiety when giving a speech?

1. Plan Ahead: Create an outline of your speech beforehand and practice it multiple times to become familiar with the content. Doing a trial run with the audience can also help you get used to speaking in front of people.

2. Visualize Success: Positive visualization is a great way to reduce anxiety before giving a speech. Imagine yourself confidently delivering the speech while feeling relaxed and composed.

3. Get Organized: Make sure you have all the materials necessary for your presentation, including notes, slides, etc., to reduce any additional stress that may come from not having what you need when you speak.

4. Take Deep Breaths: Before and during the speech, take a few deep breaths as this will help calm nerves and make sure your breathing is regulated throughout the duration of your presentation.

5. Speak Slowly: It is common to feel anxious while giving a speech and try to rush through it too quickly. Speaking slowly helps maintain composure while delivering your message effectively and clearly.

6. Pay Attention to Your Body: Your posture, stance, movements , facial expressions can all influence how confident you appear to your audience and how nervous you may be feeling inside. Check in with yourself frequently throughout the presentation and correct any tense body language or physical actions if needed.

7. Focus on the Audience: If you notice that your anxiety levels are growing as you present, shift your focus onto the audience instead of yourself as this will help refocus your attention away from negative thoughts that may arise from fear or insecurity.

8. Make Eye Contact: Establishing eye contact with your audience is a key confidence-builder for public speakers—it shows that you’re strong, engaged with them, and receptive to feedback or questions they might have regarding your speech topic .

9. Practice Positive Affirmations: Positive thoughts will boost your self-confidence as well as your mood which can help increase performance quality significantly during speeches or presentations in general—so don’t forget to tell yourself “you can do it!” several times throughout the day leading up to the event!

10. Seek Support of Friends & Family: Many experienced public speakers suggest seeking support of close friends & family members prior and during their speeches—not only does it allow helpful critique regarding content but it also creates a more comfortable atmosphere while speaking which can reduce pre-speech jitters drastically.

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Lessons from the MUN Institute: How to Write an Opening Speech

Public speaking is a highly valuable skill you have the opportunity to develop through Model United Nations. Knowing how to prepare and deliver well-organized and thoughtful speeches will help you in school, your future career, and the rest of your life.

At an MUN conference, you will have many opportunities to give speeches. As the representative of your assigned country, you will be expected to speak about your country’s policy on the committee topics and your proposed solutions.

There are two main opportunities to make speeches in Model UN:

• Speakers List: When the committee begins, the chair will create a list of delegates who wish to give speeches. These speeches are typically about the how each country feels about the topic, and range from 1-2 minutes long. The first time you speak on the speakers list is referred to as your opening speech . You should prepare this speech before the conference. After your first speech, you can sent a note to the chair to request to be put on the Speakers List again.
• Moderated Caucus: Whereas the speakers list is about the topic in general, a moderated caucus is about a specific part of the topic. A moderated caucus has no Speakers List; delegates must raise their placards and wait for the chair to call on them to speak. Each delegate typically gets 30 seconds to 1 minute to speak, and have to focus on the topic of the caucus.

Public Speaking Structure

One of the easiest way to organize your speeches in Model UN, especially for opening speeches, is to use the following three-part formula:

• Hook: An engaging way to grab your audience’s attention;
• Point: Your country policy on the topic; and,
• Call to Action: Possible solutions to the topic.

The beginning of a speech should grab your audience’s attention. It should give your audience a reason to listen to you – otherwise they won’t. An attention-grabbing introduction is often called a “hook.” There are many different types of hooks, but here are a few common ones that work well in Model UN.

Question: Asking the audience a question is often an easy way to get their attention.

Example: “Do you think it is possible for us to live in a world without poverty? The people of my country think so. We believe we can achieve the end of poverty.”

Quote: A quote engages the audience when they recognize the figure you’re quoting.

Example: “Fifty years ago, United States President John F. Kennedy said, ‘Ask not what your country can do for you, but what you can do for your country.’ Today, ask not what the world can do for you, but what you can do for the world.”

Statistic: A statistic can grab an audience’s attention if it is surprising or interesting.

Example: “Over 1 billion people around the world live on less than US$1.25 a day. Over 1 billion people live in extreme poverty.”

Story: A story is the oldest form of communication and if told well, can certainly grab an audience’s attention. But speeches in MUN are typically very short, so keep the story brief!

Example: “Several years ago, in rural Pakistan, a girl was walking to school when a gunshot rang out – and she was shot in the head. The Taliban any girls to go to school. But that girl survived, and today she fights for girls’ right to education around the world. That girl’s name was Malala.”

The point is the purpose of your speech. It is the reason why you’re speaking. Once you have your audience’s attention, you should deliver your point. MUN speeches are often short, so stick to one point. Make it significant but simple to understand. It is better to say one thing well than many things poorly.

In opening speeches in MUN, the “point” is to state your country policy on the topic. Then offer 2-3 reasons explaining why your country had adopted this policy.

Example: “The Republic of Korea believes that education is a human right, and that all people should have access to education. Education is a pathway out of poverty for millions in developing countries, like Korea was just a few decades ago. Education is the driver of change and development in this world, and education is critical for the human race to continue to thrive and grow.

3. Call to Action

Good speeches end with a “call to action,” which is when you tell your audience to go and do something. Your call to action is your specific solution to the problem.

Example: “To provide universal access to education, Korea proposes the creation of an international fund called ‘Education For All’ that will support 3 programs in developing countries: building more schools, training new teachers, and preventing girls from dropping out of school. We call upon the international community to create and donate to this fund, so we can guarantee education as a right globally.” 

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Opening Speech

Opening speech generator.

Whether you are opening for a small gathering such as minor events or a big one like global conferences, public speaking always gives people stage fright. If you are nervous, you have all the reasons to feel that way. You must already know it since you are here, but one helpful tip to combat nervousness is preparation. That said, turn on your gears and practice your speech writing skills as you compose your opening speech. 

10+ Opening Speech Examples

1. general opening speech.

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2. Energy Agency Opening Speech

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3. Global Citizenship Opening Speech

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4. Global Conference Opening Speech

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5. Opening Speech Template

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6. Opening Speech for Workshop

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7. Opening Speech Format

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8. Opening Speech on Cultural Management

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9. Opening Speech by the Honorable Minister

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10. Opening Speech in PDF

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11. Chairman’s Opening Speech

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What Is an Opening Speech?

An opening speech is a talk that people give to welcome guests and give a brief overview of what will happen in an event. People give this type of speech during formal and informal gatherings. Just as the name states, the purpose of an opening speech is to open programs. 

How to Compose an Impressive Opening Speech

Giving an opening statement means giving the people something to measure for their first impression. When you get on that stage and give your speech, you are doing the first performance of the event itinerary . It is your responsibility to set the vibe for the entirety of the gathering. That said, you should ensure to give a grand opening speech. 

1. Start With a Compelling Introduction

The first words that come out of your mouth when you hold the microphone are a defining factor in the quality of your speech. In writing this segment, ensure to incorporate a hook. It should be effective enough to captivate and retain the attention of your audience throughout your whole speech. One method that will help you to devise your introduction is by conducting an audience analysis . Doing this will give you an idea of how to catch the attention of your listeners. 

2. Acknowledge The Guests

Of course, one of the purposes of giving an opening speech at every event is to welcome the guests. Convey how thankful the organizers are for their acceptance of the event invitation . Also, do not forget to thank them for sparing time for the program. If there are important people on your attendance list , you should show them your appreciation by giving them a special mention. 

3. State the Purpose of the Event

The next step is to write the part where you explain the reason for holding the event. To make things interesting, you can give a very brief history or a fascinating fact about the program. Ensure to compose this segment properly. This part is what will give the audience an idea of what to expect for the ceremony.

4. Conclude Your Speech

In giving a welcome speech for guests , you should not consume too much of the people’s time. That said, after the previous steps, you should now start coming up with a conclusion. In concluding your speech, you should once again thank the guests. After that, you should introduce the next speaker or performer. 

What makes a good opening speech?

Good speech openings are those that can rouse the emotions of the audience. Despite that, you should tailor your introduction based on the formality of the gathering you are attending. For example, giving an opening speech for an event should be something that would brighten the atmosphere. On the other hand, when giving a welcome speech for conference , you should try a more formal approach and include essential meeting details.

How do you give a self-introduction speech?

Aside from mentioning your name, there are other things you should include in your self-introduction speech . Before deciding what details to add to what you will say, you should first consider your audience and the formality of the setting. Despite that, one universal tip that is appropriate for multiple circumstances is to give a brief background of yourself and your accomplishments.

What are essential things to remember when giving a speech?

In giving a speech, it is always advisable to compose a speech outline and practice what you will say. Another necessary thing that you should consider is how you will establish a connection with your listeners. One way to do this is by maintaining eye contact with your audience. Also, during your speech, you should use appropriate hand gestures.

Giving opening speeches are a heavy responsibility. Knowing that you would be the first person to go up the podium can make a person’s heartbeat twice as fast as it usually would. That said, you should prepare ahead and secure to write a killer opening speech. That way, you can walk towards the mic with confident steps.

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Create an opening speech for a community event

Help me write an opening speech for an art exhibition

How to start a speech for students (Ultimate opening lines)

Hrideep barot.

• Public Speaking , Speech Topics , Speech Writing

Schools and their love for speeches is an affair we are all quite aware of. Now if you are looking to move beyond the mundane way of delivering speeches in school and are in search of some amazing speech openings for students, you are at the right place!

Speeches are the most common form of public speaking that is encouraged in schools . Be it for a competition, assignment, presentation, or even as a punishment (oops), speeches are everywhere in a student’s life.  

To get a quick idea on speech opening lines for students , don’t forget to check out our video on 3 speech opening lines for students!

But before we dive into understanding how to go about your speeches, it is important to first understand why educational institutes focus so much on speeches or public speaking in general that they begin introducing us to speeches as early as primary sections.

Why is speech encouraged in Primary school?

It is a common practice to give the students a little idea about giving speeches as early as primary school. Part of the reason is that these are the foundational years and form as a stepping stone for the students to get a little more used to public speaking as they move to higher classes .

A couple of ways students in primary schools may be asked to give speeches would be to introduce themselves or at competitions like fancy dress competitions.

What is the use of speech in high school?

In high school, as students gain more understanding about the world at large and develop their opinions, giving speeches is encouraged in school to help them navigate their thoughts to their peers. Further, speeches as a form of public speaking also help build the student’s soft skills .

A few ways giving speeches in high school can help in developing their soft skills are:

1. critical thinking.

Speeches aren’t about blurting out your ideas or opinions, rather it requires you to research and find evidence to back your point of view, or to think critically to deliver a speech that effectively reaches the other students.

2. Problem-solving

Speeches could be framed around a popular or controversial issue that the student wishes to provide their insight into. This would encourage them to come up with solutions. Apart from that, even coming up with a speech can be a task sometimes, and overcoming those challenges too can be counted in as a way of problem-solving

3. Time-management

With a huge number of students in high school, speeches are almost always time-bound. This also means that the students have to structure their speeches in a way that fits the time given, further inculcating time management skills in them.

4. Active listening

Speeches are not only about delivering or conveying your ideas or findings but also about listening carefully to what others have to say in terms of questions that may ask.

Why is speech required at college?

Speeches in college have an entirely different goal than the one that schools have.

In college, it isn’t always mandatory to give speeches or to participate in public speaking. However, a few reasons why giving speeches or public speaking is encouraged in colleges is because:

• It helps in developing communication and public speaking skills that can be very beneficial to their professional life later.
• Speeches may also be a way to meet new people and make new connections.
• It improves the student’s leadership skills. How? We have all heard how a good speaker carries with him or her the potential to influence and lead the crowd, and that is how practicing public speaking in college helps improve a student’s leadership skills.

When can students be asked to give a speech?

As we just discussed that the purpose of giving speeches changes as we progress in our school. However, there are a couple of situations where mostly all students are expected to present their speech. And they are:

Classroom/section speeches

Classroom or section speeches are the ones you give in front of your classmates or people from your age group. Generally, the presentation of assignments and competitions comes under this category.

Graduation Speech

Students may also be expected to present a graduation speech . However, the big difference here is that not everyone gets the opportunity to present a graduation speech or commencement address as it is known.

What type of speech is a graduation speech? Or what type of speech is a commencement speech?

Graduation speeches or commencement speeches are parting speeches wherein the focus is on reflecting on the good times in the institute and motivating others for their bright future ahead. Depending on the purpose as selected by the speaker, these speeches could be persuasive, informative, or entertaining in nature . 

How to start a speech as a student 

Giving speeches as a student, even if you have been doing it for the past few years can still end up being a little challenging.  But rather than giving you tons of tips on things you can focus on while coming up with your speech or speech openings for students, we have got one ultimate tip . If you follow that, you should ideally be able to reach your audience more effectively.

Ultimate tip when writing speeches or speech openings for students

Write how you speak, not how you write.

When I came across this tip, I was surprised too. Because is indeed true that we write very differently when we have to show the speech to someone in written form but if asked honestly, do we speak in such a highly polished, extra professional vocabulary?

The idea is not to write the speech or speech opening riddled with slang but rather in a way that you’d feel comfortable listening to and understanding easily had you been the listener.

So in short, prepare the speech with the listener in mind, not the reader .

What is a good opening line for a speech?

Most opening lines for speech in school begin with a good morning.  We usually follow it with greetings or addressing the audience and the guests.

Wondering how you greet everyone in a speech?

Here is a list of ways you can begin with a simple good morning:

• Good morning everyone presents here today. I’m delighted to present my views and understanding on a very delicate yet overlooked topic; Gender sensitization in the workplace.
• Good afternoon esteemed members of the jury, my friends and peers, and everyone present in the room today.
• Good morning to the faculty, the non-teaching staff, and the class of 2022!!

Now it is a good practice to begin your speech with your usual greetings. However, in this blog, we are trying to look beyond the usual.

It doesn’t mean that you will not be saying good morning or your basic greetings; the only difference is that you’ll not be opening your speech with it but addressing these basic formalities later in the speech.

How do you start a speech without saying good morning?

There are a couple of ways you can start a speech without saying good morning. Here are some of the ways we will take a look at in this blog:

• “Imagine” scenario
• “What if” scenario
• Rhetorical questions
• Statistics and figures
• Powerful statements

Quotes are phrases or things spoken by someone influential . Quotes as speech openings for students can not only help them go beyond the widely popular way of beginning any speech but will also help them establish credibility right in the very beginning!

Now if you have ever wondered,

How to start your speech with a quote?

Here are a couple of examples of using quotes as speech openings for students:

Lon Watters had said that “A school is a building with four walls, with tomorrow inside.” And it would be wrong if I said that I didn’t agree with every bit of what he said. As we come to an end of our journey with this school that has provided us with tons of opportunities to learn, grow, interact and make memories we sure will cherish forever…

“If you don’t have a plan for your life, somebody else does.” This is a quote given by Michael Hyatt and isn’t it something we have all been experiencing all these years of growing up as our parents or guardians make plans for us right from the way we dress to the school we go to and sometimes even the careers we choose. Good morning everyone, I am Myra, a student of XYZ school standing here to voice my opinion on “Factors that influence your career decisions.”

 2. “Imagine” Scenario

This happens to be a personal favorite of mine when it comes to speech openings for students. A very simple yet beautiful way to engage your audience right at the beginning of your speech while at the same time allowing them to relate to what you’ll be saying next is what the image” scenarios are all about.

Before we begin, I’d like you to take a moment and imagine walking through a trail. You see the lush greens and pretty sky above you, the most dynamic clouds following everyone you go. Try sniffing the smell of wet soil and a hint of flowery fragrance as you walk towards the edge of the hill expecting to take a glimpse of the utter beauty that these hours of walking would lead you to, but you find something else. You see something that sends chills down your spine. There are some strange men performing rituals right in the very heart of these dense greens. You wonder what it is all about until it hits you; you have just uncovered a cult.

For the next example, I’d like you to take a look at the video below and check for yourself how wonderfully the speaker (although not a student) has made use of the “imagine” scenario to share his tragic experience with his audience.

Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack, clack, clack, clack, clack. It sounds scary. Well I had a unique seat that day. I was sitting in 1D.

3. “What If” Scenario

What if I told you that the best speech openings for students are actually the ones wherein they come up with an opening that best represents their style and comfort at delivering speeches, be it with a joke or a story?

Do you see what I did there?

That is an example of a “what if” scenario. It is similar to the imagination scenario we discussed above but the only difference here is that “what if” speech openings for students focus on providing an alternative idea to the audience while the imagined scenarios provide the audience an opportunity to relate to the speaker.

4. Rhetorical question

Rhetorical questions are questions the speaker includes in his/her/their speech that doesn’t necessarily require the audience to come up with an answer but are posed to get the audience thinking on the same.

Using rhetorical questions as speech openings for students can work wonders especially when you are looking for either a very quick speech opening or have very little time to deliver the speech.

An example of using rhetorical questions for speech opening is given below:

Talking about the new policy that makes it illegal to check the gender of the child before birth, do you think that it will curb the issue of female foeticide? Or will it simply take the activity underground?

The art of silence is phenomenal. Opening your speech in silence can help enhance your speech in two ways.

First, it will give the audience some time to settle in , post which you can expect to grab their dedicated attention. And secondly, silence would give you some time to understand the room and calm your pre-stage anxiousness .

6. Statistics and figures

Want to begin your speech on a hard-hitting and eye-opening note?

Show the numbers, the figures, and any statistics that serve your purpose for giving the speech.

It is very common to overlook the seriousness of any situation when you aren’t aware of the real extent of its seriousness. But when we have numbers in front of us, there is no more room for being in denial.

Examples of using Statistics or figures as speech openings for students

• According to the 2019 WWF report , on average, we consume about 1,769 microplastic particles every week. 1769 microplastic particles every single week, can you imagine that?
• 3.2 million teenagers between the age of 12-17 were depressed in the US as of 2017. Now you can only assume the number has increased over the past 5 years.

7. Powerful  Statements

Powerful statements are statements that try to break any common ideologies held by the public. Another example of a powerful statement is stating a fact or idea that isn’t openly spoken .

The video below is one such example of how the speaker tries to break a perception generally held by the people.

How often have we been told to include stories in our speech?

Almost every time isn’t it? So here we are to bombard you yet again by saying that stories are extremely fun and engaging forms of speech openings for students.

You can either share your experience or someone else’s story.

You can also refer to a Recent Conversation by starting your speech with something like “Just the other day as I was walking out of my Philosophy lecture, I asked Mr.Dee about his philosophy on life, and what he said was so eye-opening that I could not wait to share with all of you.”

An adorable example of how to begin a speech with a story is given below to help you get a clearer idea.

Examples of speech openings for students

Speech opening lines for public speaking competitions.

When it comes to public speaking competitions like elocutions, speech competitions, or even presentations, it is almost always recommended to begin with self-introduction . The reason is quite simple; there is a high chance that your audience might not know you .

But if you don’t want to begin with a self-introduction, you can start by using any of the alternatives we discussed earlier. Click here to go back and take another peek at it.

Speech Opening Lines for Self-introductions

Speech openings for self-introductions need to be simple, to the point yet descriptive.

Wait a minute? Wasn’t I contradicting myself in that line?

Yes, but that is how opening lines for self-introductions would ideally work. As people expect you to talk about yourself in depth in the rest of your speech, your opening lines would just be a teaser about yourself.

2 most important things to add in your self-introduction opening lines for students

• What do you do?

Other things that you can talk about in these opening lines include:

• Where are you from?
• What is your goal?
• What does your organization do?
• A little bit about your family

Examples of opening lines for students

Good morning, I am Reini. I recently graduated from BMU college and have since been working as a Design intern at Desgynopedia. 

Hello and good evening everyone. I am Nicole and this is my team, Alina, Tim, Harold, and Noman. We are in our senior year majoring in Organizational psychology. Today we would like to talk about the 5 main Psychological factors that impact any organization’s overall performance.

Hey, I am Nizan. I am a nerd for Political Science and Greek Philosophy and am currently majoring in the same. My love for the subjects is also the reason why I am here to present a topic I found very intriguing “The injustice behind socrates’ death.”

Funny speech opening lines for students

If you are giving a speech for a competition, one of the most fun ways of opening your speech could be to say “Good morning to the faculty, my friends, and (look at the opponents) others.”

Other funny opening line examples:

• I almost bunked school today until I realized that this speech carries marks and I sure don’t want to be in a class with our juniors. Just imagine! Who could do that?
• Hello and good morning to everyone, except the ones who are well prepared for their speeches today.
• Hello everyone, I’m excited to present my speech on XYZ’s topic today. I mean come on, what could be better than waking up at 7 am on a Monday morning to give a speech?
• Today I’ll be talking about XYZ because I was told to!

Best Speech Opening Lines by students

1. chase dahl.

In one of the funniest speech opening lines by students, Chase Dahl opens up by saying “You know I have never understood how imagining the audience naked was supposed to make you less nervous. Honestly, I’m just uncomfortable right now.”

2. Kyle Martin (The King’s Academy)

Yet another Valedictorian speech that has caught our eye is the one given by Kyle Martin. The reason we would suggest you take a look into the opening lines of his speech is so that you can take notes on how beautifully he has described the efforts taken by every department of the institute as he tries to thank them for their efforts.

Presentation Opening Lines

Presentation speeches are a little different compared to your usual speeches and the major reason for that is because now you have access to visuals or your PPT.

Besides some of the ways already discussed above, you can begin the presentation by pointing out a particular slide. You can show your audience a graph, table, pictures, or any other creative and eye-catching ideas that can also turn out to be an amazing presentation opening.

How to start a presentation speech example for students

A few common ways you can open your speech are:

• Hello everyone, I am Miya. I would first like to thank you all for your time.
• For those who don’t know me, my name is Nazia, and if you do know me, hello again!
• Good afternoon to all you wonderful people present here. I am Ryan and as you can see on screen, today I’ll be speaking on “The hazards of drinking from plastic bottles.”

For more examples of opening lines check out 50 Speech Opening Lines .

You might also like to know:

How to start a speech for the student council.

Speeches for student council are usually persuasive. They are your pitch to convince your fellow students to vote for you and help you get the position you are looking for.

So ideally, you should start by addressing everyone in the room . Then make a point to introduce yourself. Once you have introduced yourself, remind the audience why you are speaking which means let them know the position you are campaigning for. Bring up at least 1-2 issues that the students are most concerned about and tell them how if elected you’ll provide solutions to their issues.

Try to end it on a high note and don’t forget to add your campaign slogan .

You can also begin by stating your campaign slogan .

Yet another way to begin your speech for the student council is by challenging your opponent’s point of view or campaign . However, this would work only f you have a better strategy or solutions to the issues raised by your opponents.

Lastly, do something that no one expects from you . Let me share a story here to help you understand this point better. During one of the student council speeches, one candidate asked the audience to stand up, move a step in the front then go back to their seats and settle down. Following this, she said, “My parents told me if I could move the audience, I’d win.” And so she did win!

What is a speech class?

A speech class in high school or college is usually a short course or 1-semester course wherein the student is expected to improve on their public speaking skills along with critical thinking and active listening skills.

It essentially enhances their oral communication skills.

This also reminds me to introduce you to our courses that help enhance your public speaking and communication skills. If you are interested, head to Frantically Speaking .

But if your appetite for learning more about opening speeches isn’t satiated yet, we suggest you go check out our Video on the Powerful speech opening lines.

To Conclude

There are tons of ways to get creative with speech openings for students. From saying a simple good morning to adding stories, quotes, statistics, rhetorical questions, and even silence!

Get creative with your speech openings. As we always say, there are no right or wrong ways of public speaking as such, only a way that suits perfectly for you is the one that is right for you.

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How to write a MUN Opening Speech

With Examples

Writing an opening speech in MUN can be a bit challenging.

Common questions we get from delegates before going to a conference. “What should I say in my opening speech?” “Should I read out my Positions Paper?” “How do I take all the research I did  and fit it into a short opening speech?”

Before you start working on your MUN opening speech, you should know the topic, done some research, and preferably already have written a position paper . 

A MUN opening speech should cover the following:

• Problem The specific problem you want to solve – 1 line.
• Clash Solution – What you want to do about the issue – 1 line.
• Information Back up your views on the issue and solutions with facts from research . – 2 lines
• Action Solution Details – The step by step how to solve the issue. – 3 + lines

What not to do:

Do not repeat the problem . Everyone knows what it is. Repeating the problem is a great way to waste precious speech time. Your first sentence should be what you want to do. That is what the other delegates are more interested in.

Your first sentence should be a clear clash. To impact the committee it is not enough to bring vague ideas. There needs to be engagement between delegates and your ideas need to be discussed by others.

You know your idea is important when countries that oppose your idea fight against it while countries who are on your side support it. Other delegates’ ideas clashing with yours is what gives them both life and makes them interesting and relevant.

For this reason, a good MUN opening speech needs to have:

Information

Clash is your solution in one specific sentence. The Clash is framed as a two-sided solution which the other side can object to. Information is properly used facts. Call to Action is the policy you want to see implemented. The guide below will explain how the CIA formula works and how to use it to create your influential, informative, and rhetorically sound opening speech. Let’s get to it!

• Intro to CIA
• Opening Speech Structure
• Topic Types
• Opening Speech Examples

Introducing CIA

CIA is the foundation for any MUN opening speech. A strong CIA speech, will convey a clear and consistent message to your fellow delegates that you know what you are talking about and have a plan. Clear communication is the key to  successful MUNing in your committee. Missing your C lash, I nformation or A ction can result in confusion about where you stand on the matter and your outlook on how to solve the issue at hand. 

Just Remember CIA:

I nformation

C la sh – What you want to do in one specific sentence. .

I nformation – Relevant facts. numbers, that support your speech. Information can also be facts about your country that justify your position.

Call to A ction – How you will carry out the one line “what” you states in the Clash.

Before we explain how each part of CIA works, it is vital to understand clashing with at least a few other delegates is an important litmus test for how relevant your talking points are.

Why 100% Agreement = Irrelevance

A Model United Nations opening speech should present a problem, as you perceive said problem, and give one or more practical policy proposals on how you propose to solve it. However, if everyone agrees with you, no one will talk about your ideas.

When no one talks about your ideas, they will fade from the discussion. This is why your framing of the problem needs to clash with the world view of other delegates. The debate between you and those who oppose your ideas will keep both ideas alive. Hours later, if you find a compromise with the other side, you will get credit for making the biggest difference. If you cannot find a compromise, you get credit for sticking to your principles. In both cases, if your clash is central to what takes place in the committee, you will get the credit for shaping the discussion and bringing the ideas that led the direction the committee took.

This is why it is not enough to say what is correct, or even important. It needs to arouse some kind of response to remain relevant and important. Ideally, the way you frame the debate will be so relevant and well presented that the committee clashes along the lines you set and the rich and relevant discussion takes up a central place in the committee, or at least is relevant to enough delegates to keep it going as a secondary discussion. For this reason, the first part of your MUN opening speech is called a Clash.

What you want to do.

Clash definition: A confrontation of solutions.

We cannot censor people who incite violence in a country with freedom of speech. Vs We must censor people to ensure physical safety from those who successfully incite violence.

You cannot censor and not censor at the same time and there you have a strong clash.

For something to be a clash, delegates from your committee need to be on either side of it. If there are no two sides, the committee won’t debate it. Instead, your ideas will either unanimously go straight to the unimportant clause section of the resolution or fall entirely out of discussion. Either way, it will not be central to determining the direction the committee goes.

Examples of Clash:

Revoking asylum status for anyone who does not agree to get vaccinated at the border.

Advocating for megacities to have their own independent legal system.

The United Nations should fund water filtration in countries that suffer volcanic eruptions.

In all of these examples, there is a clear ‘yes’ or ‘no’ question. The answer to these questions will be the main one to divide the committee room.  

An idea that everyone agrees on is Off Clash . Off Clash statements (Like the Ebola virus is bad or tornados are dangerous) are a waste of precious speech time that could be further used to develop your Clash or Call to Action. (More on Clash and Off Clash in the expanded explanation below)

Which clash should you choose?

  Some topics have many possible clashes. In those cases, you should choose the one you feel will be most relevant to the discussion.

Committee : World Health Organization

Topic: Combating the Zika Virus

Clash 1: Increase the number of doctors sent to Peru to treat Zika.

Clash 2: Remove patent restrictions to let countries locally develop medicines to counter Zika.

Clash 3: Suggest countries around the world teach children about the world’s top deadliest diseases.

 The general concept of combating Zika is an Off Clash topic. No one will say the Zika virus is a good thing. To find the Clash you need to go one level deeper and decide what type of discussion will best serve our country’s interests.

It is clear that Clash 3 will save the least leaves and bring the least immediate benefit. It will also likely get little or no discussion time.

When choosing between Clash 1 and Clash 2, Paraguay would open for Clash 2, as creating generic medicines would be cheaper not only for fighting Zika but could also make medical treatment cheaper across the board. This idea would also be of interest to Angola, who faces similar constraints on creating generic medicines, even though they do not have the Zika virus. As a rule of thumb, it is better to choose a clash that is not only relevant to your country but many others can also agree with it.

Information = Hard facts that support your case

A strong MUN speech needs to have relevant facts and numbers that support parts of your speech.

Without information, your fellow delegates can only rely on your word, which might not give enough credibility to what you have to say. Numbers, names, dates and hard facts show what we are saying exists in the real world and is not an opinion. Numbers are the best form of information to use and the hardest to argue with.

No “Information”

The coral reefs are very important. Huge numbers of people who live near a reef. Corals also protect the shoreline of many countries. Also, many countries, like the US, and make a lot of money from tourism.

With “Information”

The coral reefs are very important. 962 million people (Roughly an eighth of the world’s population) lives within 60 miles of a reef. Additionally, corals protect 100,000 miles of shoreline in over 100 countries from being batters by the ocean’s force. The coral reefs also generating billions of dollars in tourism revenue. The National Oceanic and Atmospheric Administration’s National Marine Fisheries Service estimates the annual commercial value of U.S. fisheries from coral reefs to be over $100 million.

Which sounds smarter?

Information does not exist in a vacuum. There is no such thing as facts for facts sake. 

Information in a CIA speech should always do one of the following:

• Supports why your Clash is the most relevant
• Shows why your Call to Action is the most important
• Shows why your country has the position it does
• Disproves information brought by another delegate

Information in follow up speeches usually moves between these four. In earlier speeches the “I” focuses more on your own world-building and less on countering other countries. However, MUN simulation has a lot going on and the Information should be used, as deemed appropriate, on a case by case basis.

Call to Action (CtA) is a statement designed to give instructions for an immediate response.

In MUN, your CtA is the practical policy to solve the issue you set up in your clash.

Without a clear CtA other delegates will not know what to do with the Clash and Information you presented. Worse, they can use what you set up in your speech to justify other CtA’s.

A Call to Action needs to be Specific, Measurable, Achievable, Relevant and Time Bound (SMART). 

Your CtA needs to be specific as to:

• Where you will get funding from
• Which organizations will be involved
• What you will send

Clash: Let’s send teachers to the refugee camps in Ethiopia.

CtA : Hiring 300 teachers who specialize in teaching English and Math, to United Nations run high schools at the 3 refugee camps in the Tigray region in Ethiopia.

We can’t send “teachers” as we don’t know what types how many, where to send them or what they are going to do. However, when we look at the CtA, we can guestimate the cost of 300 teachers who specialize in English and Math and now know where to send them.

A good Call to Action explains the problem, the solution and what it’s going to do.

Specific actionable policy ideas will allow you to direct the discussion, and later take credit for the ideas when everyone else has the same general stance (ex. “humanitarian aid”).

Structure of an opening speech

The opening speeches at most MUN conferences are 60 seconds. 

However, you should ask your conference team if you are unsure about the opening speech times since this could differ. Take into considerations, a delegate could motion to change the opening speeckers time during the course of the conference or a chair could change the time due to other unforeseen reasons …. So  even if the opening speech is as short as 30 seconds, or as long as two minutes, the structure remains the same.

• Information – Sprinkled throughout

Call to Action

Clash breaks into two parts, clashline and explanation.

How to start an MUN opening speech

A good MUN opening speech goes straight to the point. The longer you take the more of a risk you run that they’ll find someone else to focus on like passing a note, writing an opening speech of their own, chatting to the delegate next to them, etc. Your strong opener is your Clashline.

Clashline – Your first few lines. It tells the listener what clash you want to focus on. Shouldn’t be more than 10 seconds.

Examples of Clashlines:

Syrian refugees who spent over three years in refugee camps should get work visas Countries should be responsible for their own epidemics The UN should send food aid to the people of North Korea

Clash explanation – Your next few seconds should explain why what you are speaking about is important by showing why your clash is the correct one.

Examples of Explanation: Clashline: “The UN should send unconditional food aid to the people of North Korea.” Explanation: “The leadership is stable and not looking to change any time soon. Life will continue the same for the elites as the people are starving. This is why the food should be sent now.”

This is a good example of getting straight to the point. Within four sentences we have a clear idea that human rights come second to the leadership of the DPRK. This clarity of Clashline and Explanation can be used in any MUN committee from the General Assembly, ECOSOC, DISEC, SOCHUM and WHO to the Security Council and even a crisis committee.

Information Facts in your speech always have a purpose. That purpose is almost always one of the following: – Show why your Clash is the most relevant – Show why your Call to Action will make the biggest difference – Explain why your country has the position it does – Disprove information brought by another delegate

Use of information to strengthen a speech

Clash: The UN should send unconditional food aid to the people of North Korea. Kim Jong Un is 35 years old. He’s not going anywhere anytime soon. At the same time, 10.5 million people, which is 41% of the total population, are undernourished. Life will continue the same for the elites as the people are starving.

You should describe your policy / solution halfway through your speech at the latest. This is because you need time to elaborate on your solution. No idea is clear in one sentence. You will need time to explain why it is important and why it is going to work.

Use of Call to Action

The United Nations should send 240 million tons of food aid to the Democratic People’s Republic of North Korea. This food should be sent over two years. 30 million should be sent every three months as long as Kim Jong Un abides by the following.

• Regular scheduled UN inspections every six months.
• Surprise inspections are accommodated.

This text can be turned into clauses for a draft resolution. The main idea is clear.

Closing your Opening Speech

After your Call to Action, a summary sentence can be a nice way to close your speech.

However, this should not come at the expense of your content or important details of your Call to Action. Style should never trump substance.

What if you have extra time in my opening speech?

If you find yourself with extra time in your opening speech, and you used the CIA format in your speech.

Do the following:

• Elaborate on additional points you didn’t get enough time to introduce.
• Set up ideas that you can follow up in your next speech.
• Reinforce your main points.
• End your speech early if you really have nothing to add.

It should be rare to have extra time in your opening speech if you planned wisely, when you happen to find yourself with extra time use it strategically.

Types of MUN Topics

How it impacts your opening speech.

There are three types of MUN topics, Open, Semi-Open and Closed.

Types of MUN Topics:

Open Open topics are very broad and should be significantly narrowed to create the clash in an opening speech.

Example – Combatting the Slave Trade

This topic is very broad and could be about anything that has to do with slavery in the world today.  What does slave trade mean? It could be child slavery, forced labor or the sex trade. It could be placed in the developed world or developing world. It could be about countries of origin, transit countries or destinations. To be debatable the opening speech needs to move from the topic to something specific to set the Clash.

Semi-Open Semi-Open topics are similar to open topics and should be narrowed and focused. They have more direction than open topics but you are still required to choose from a few directions to set the clash.

Example – The right to the internet of children in developing countries

There is an understanding of what types of countries and populations that we’re focusing on but there is still work needed to set a Clash. What ages are the children? Who is providing the internet, government, the UN or an NGO? What about the devices to use the internet?

Closed topics have a clear main clash. Most, or all, of the countries in the committee will fall onto one side or the other. For closed topics, countries without a clear point of view still need to pick a side before they can begin discussing the issue.

Example – Sending aid to the people of North Korea.

While you still need to decide what types of aid, how much and what conditions, the question of “should we send aid” is a yes or no question that each country should have an opinion on and which strongly influences their starting point in the discussion.

You can learn more about the three types of MUN topics here.

Below are MUN opening speech samples for an open and closed topic.

MUN Opening Speech Examples

The following MUN speech examples show both good and bad opening speeches. After the speech, there will be a breakdown according to CIA and an analysis of the speech evaluating what worked, what didn’t and why.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

MUN Opening Speech Example – Open Topic

Committee: World Food Program

Topic: Eradicating Global Hunger

Country: Norway

Honorable chair distinguished delegates,

The first step to stopping starvation is improving access to clean water, critical for food growth. Half of the 800 million people without access to clean water live in Sub-Saharan Africa. The Kingdom of Norway believes that the WFP’s efforts should focus on community-oriented aid to promote self-sufficient living. Norway thinks self-operated water harvesting devices are a good way to do this. The University of Akron in Ohio developed a water harvester that produces 10 gallons of drinking water per hour from thin air. The UN should purchase, and distribute, water harvesters to the countries most in need such as Niger, Burundi and Mozambique. For the UN to ensure long term success, the WFP should transfer harvesters and not funds to the countries in need.

The Breakdown

The first step to stopping starvation is improving access to clean water , critical for food growth. Half of the 800 million people without access to clean water live in Sub-Saharan Africa . The Kingdom of Norway believes that the WFP’s efforts should focus on community-oriented aid to promote self-sufficient living. Norway thinks self-operated water harvesting devices are a good way to do this. The University of Akron in Ohio developed a water harvester that produces 10 gallons of drinking water per hour from thin air . The UN should purchase, and distribute, water harvesters to the countries most in need such as  Niger, Burundi and Mozambique . For the UN to ensure long term success, the WFP should transfer harvesters and not funds to the countries in need.

Clash – Improving access to clean water is how we tackle global hunger.

When asked in a question, “Does stopping starvation means providing access to clean water as the first priority?” Some countries will agree and some will not.

Information – 400 million people don’t have access to water in sub-Saharan Africa. (Numbers) Water harvester in the University of Akron produced 10 gallons of water per hour. (Numbers and names) Niger, Burundi and Mozambique are countries that could use this. (Names)

Call to Action – The UN should replace cash with water harvesters and give them directly to the people in need.

This Call to Action has two parts. In a follow-up speech, Norway can say that they give $975 million in aid to sub-Saharan countries. This can support why they want to make sure their investment is spent correctly. Also, even if the committee doesn’t go for water harvesters, or even water, the idea of not sending cash to the countries in need can still be central to the discussion.

Speech Analysis

Norway is hedging her bets and, while going in strong, leaves room to maneuver. The subtext of her case is countries should use whatever they are given responsibly and handing cash to governments is not an effective means. As long as whatever policy is chosen is done more responsibly (by what Norway considers responsible) she can still have a strong impact on the committee even if none of her policies go through.

MUN Opening Speech Example – Closed topic

Committee: International Organization for Migration (IOM)

Topic: Changing visa policy to combat illegal migration

Country: United Kingdom

Honorable chair distinguished delegates, 

The United Kingdom is strongly against making visa access easier. While the death of the 39 Chinese found inside a refrigerated lorry from Bulgaria on October 23rd, 2019 is regrettable, our only option is informing potential migrants of the danger to themselves.

Illegal migration into Britain is around 650,000—give or take a couple hundred thousand. Many of these enter countries on tourist visas and then stay. Changing the laws will only give smugglers more opportunities.

Britain proposes the UN create translated online platforms to apply for legal visas, while also showing the dangers of illegal migration. The UN should invest in the proliferation, so this information reaches the right people. The smugglers who get past our x-ray machines, canine units, heartbeat monitors and carbon-dioxide sniffers are extremely resourceful. If we loosen visa laws, they will adapt and continue to take money from the poor but now with the white hats, we handed to them.

Honorable chair distinguished delegates,  The United Kingdom is strongly against making visa access easier . While the death of the 39 Chinese found inside a refrigerated lorry from Bulgaria on October 23rd, 2019 is regrettable, our only option is informing potential migrants of the danger to themselves . Illegal migration into Britain is around 650,000 —give or take a couple hundred thousand. Many of these enter countries on tourist visas and then stay . Changing the laws will only give smugglers more opportunities.

Britain proposes the UN create translated online platforms to apply for legal visas, while also showing the dangers of illegal migration . The UN should invest in the proliferation , so this information reaches the right people. The smugglers who get past our x-ray machines, canine units, heartbeat monitors and carbon-dioxide sniffers are extremely resourceful. If we loosen visa laws, they will adapt and continue to taking money from the poor but now with the white hats, we handed to them.

Clash – Do not change the visa laws. Like at all.

Information – 39 victims inside a lorry from Bulgaria (numbers and names), Illegal migration into Britain + – 650,000 (number), x-ray machines, canine units, heartbeat monitors and carbon-dioxide sniffers (specific names of detection methods.)

Call to Action – UN online platform in local languages explaining the visa process and warning of dangers. UN should create a mechanism to make sure the platform reaches relevant people. (How to reach people needs elaboration in later speeches) 

This speech starts with the UK clearly stating that they are against changing visa status, which shows which side of the main clash he is on. He brings information which he knows those who want to change visa status to save lives will bring up and says, despite that, he is against.

The UK brings many new stakeholders into the discussion such as the resourceful smugglers and how most illegal migrants come with tourist visas and stay.

As draft resolutions are practical policies, it isn’t enough to be against changing visas. The UK also needs to propose something proactive. The online resource is a good policy proposal in that it gives the IOM sometimes to advocate for which does not require a change in visa law. All countries that don’t want to change their immigration policy can get behind this idea that does not really change anything. It’s a position that many countries could back and might even get a majority. By putting the focus on resourceful smugglers, the UK is moving away from the danger to human life by saying the real enemy is the smugglers, who will be empowered by changing visa law.

Examples of Bad MUN Opening Speeches

Example bad opening speech - #1.

Committee : ECOSOC

Country : Egypt

TOPIC :  Rebuilding the Middle East

We, the Arab Republic of Egypt believe that we should help rebuild the Middle East and specifically Syria .

While the 580,000 casualties of the civil war in Syria are extremely regrettable, the real victims are the people trying to stay alive in the conflict zone that is modern Syria. More than 6.2 million people are displaced . 13.1 million are still in need of humanitarian assistance . The estimated unemployment rate stands at 54 percent . Also, 83.5 percent of the 19,454,263 Syrians live below the poverty line . Cities have been engulfed in crime, police stations closed down and the overall police personal dropped from 100,000 officers to 20,000 . Rates of theft increased, with criminals looting houses and stores. To fix this problem we need to rebuild the Middle East by rebuilding Syria!

Clash – Rebuilding the Middle East = Rebuilding Syria 

Information – A lot of facts about how difficult life is in Syria.

Call to Action – There is none.

This speech starts with the clash going half way. It focuses the rebuilding efforts on Syria. This excludes Iraq, and other candidate states, but is also a fairly predictable option which could be expected from a majority of delegates (at least if the committee takes place late 2019).

After the place setting in Syria, the speech brings many facts. This shows research but a clear lack of focus. The facts shows life in Syria is difficult, but the knowledge that life is difficult for Syrians is something everyone in the committee probably knows. The information is scattered between those who need aid, those who are unemployed and the information about dropping police forces. There is no Call to Action to make use of the data so the listener is left with the conclusion that life in Syria is hard, which they knew before the committee began.

Furthermore, the information in this speech can be used to support almost any Call to Action, from sending emergency humanitarian aid workers throughout the country to giving 100% support to Bashar Assad to reassert full control. This is the danger in giving a speech with a sort of Clash, Information and no Call to Action. Anyone can use your facts to support their own agenda.

Example Bad Opening Speech #2

Country : Ireland

The Republic of Ireland declares that we need to rebuild the Middle East ! Ireland believes that we should take action against the war and apply sanctions against the rebel terrorists in Syria and even resort to military action if necessary to stop the war. Syria is in such a poor condition because of the west’s irresponsible behavior regarding the war. The millions who died and fled are directly our fault. This is the same level of neglect seen after the Vietnam war in 1975 , when we left over 2 million as the casualty count and fled to lick our wounds and rebuild ourselves. Once the war is over, we should send financial aid to rebuild Syria again and prevent any future wars from happening. 

Clash – Unclear. 1) Rebuild the Middle East (off clash), 2) Apply Sanctions against rebel terrorists in Syria, 3) Resort to military action.

Information – Vietnam war ended in 1975. Casualty count of over 2 million.

Call to Action – Send financial aid.

This speech is a mess of mixed messages. The Clashline is Off Clash, as there likely isn’t a country who would say they do not support the idea of rebuilding the Middle East (whatever that means). We then hear “we should apply sanctions against the terrorists in Syria” with no further explanation of how this will work or who they are. We then hear “resort to military action to stop the war” with no explanation about who we are taking action against. It could be the undefined terrorists mentioned before. It could be the Syrian army. It could be someone else.

The information in this speech is about the Vietnam war. The example is extremely dated, and the numbers undefined and possibly incorrect. However, the larger issue with the information is that it doesn’t serve a purpose. The west abandoning the Middle East is never even hinted at in the beginning of the clash. It also has nothing to do with the one liner Call to Action that comes later.

The Call to Action, if we can even call it that, has nothing to do with any previous part of the speech. If anything, sending aid is the opposite of sanctions and war, both of which have nothing to do with the American withdrawal from Vietnam in 1975.

Overall, this is a confusing speech where each part sends a different message from the other parts. This speech is very open to highjacking by another delegate who will say that this speech supports their ideas. Another option is this speech is ignored. What is clear is the direction the committee takes will likely not be set by this speech.

Example Bad Opening Speech - #3

Committee : ECOFIN

Country : Peru

Topic : Responsible Usage of Arctic Resources

Peru believes that every Arctic country has the sovereignty to use their resources .

However, because of the climate changes, we should create a special committee that will discuss this subject and find ways to decrease the ecological damage. The Arctic region contains major reserves of uranium, copper, tungsten, gold, diamonds and most importantly gas and oil . In addition, it’s one of the largest freshwater reservoirs in the world. Climate changes and release of contaminants in the Arctic have potential to affect European and global weather patterns. The Arctic is particularly sensitive to the effects of global warming, and icebergs are melting at a rapid rate. Scientists fear that it will cause a significant rise in sea levels around the world, and that in the 20th of the 21 century there will be no ice zone at all during the summer.

Clash – Countries can use resources within their territory.

Information – Names of resources in the arctic and some more scattered data.

Call to Action – Create a special committee.

This speech starts with a pretty clear Clash, that countries who have access to the arctic can use their resources as they please. The next line contradicts the first and presents either an alternative Clash or a Call to Action in the form of creating a “special committee” to find ways to decrease egonolical damage (first time this is mentioned).  The rest of the speech is an array of information that doesn’t really point at anything. Some of it counts as Information in the form of new facts but most of what is said doesn’t really serve a purpose. At the end of the speech we are left wondering what was the point. From the third sentence the speech rambles on with no connection to the Clash or Call to Action which end up forgotten by the end of the speech..

Example Bad Opening Speech - #4

Country : Cuba

The Arctic states are completed and integrated by customary international sea law and several treaties. The Arctic includes areas of the national sovereignty. Cuba fully respects these sovereign rights and will be ready to play their role to confront global challenges with its scientific and technological expertise and leading companies to contribute to a sustainable Arctic development while respecting the ecosystem and indigenous people.

In this frame, Cuba expects the extending bilateral and multilateral cooperation in the Arctic, in the framework of international law to create a committee to cooperate in the following subjects : wider access of geo- strategic interest , scientific cooperation on climate change and environmental protection , economic expertise in the use of mineral resources , cooperation on human lives in extreme climate conditions .

Clash – None.

Information – None.

Call to Action – Create a committee to do basically everything.

This speech opening with what is clearly not a clashline. Cuba then says they “fully respect sovereign rights” and continue with a run on sentence (specifically how they will “ play their role to confront global challenges” using “scientific and technological expertise and leading companies” to “contribute to a sustainable Arctic development” while “respecting the ecosystem and indigenous people.”)

This delegate’s opening speech, unknowingly, tries to cover everything. The same can be seen in their call to action where the committee is created to do 5 separate things, which could each be an entire Call to Action in its own right.

This speech is hard to follow and tries to commit to so many different things. As a result, almost any other delegate can say that Cuba supports them. There are buzzwords like terms that have no clear link between them such as “sustainable Arctic development”,  “ecosystem”, “indigenous people” and more. Overall, it is a difficult speech to follow where the listener is left without a clear idea of what the delegate wants, unless if what they want is absolutely everything.

Country : Dominican Republic

The Dominican Republic says we have to take care of the arctic . It is important because there are many resources there which the world will be sad to lose. It also has endangered species.

We have not been careful with the arctic. Countries could also go to war over it. We need to be responsible. This means setting up mechanisms to protect the environment. We should also create treaties to protect nature and the natural resources there.

We owe it to our children and their children to take care of the arctic . We will have failed them if they ask us “why were you not responsible”. We need to be able to have an answer. As ECOFIN, we need to make sure the United Nations ensures that its member states use the arctic responsibly or do not use it at all. If we want an arctic when we are older we need to protect it today!

Clash – The clash in this speech is off clash.

Information – There are zero facts in this speech.

Call to Action – “take care of the arctic” which could mean anything.

This speech could have been written by someone who only read the name of the topic. Everything in it is general. No fact is present and no original idea is presented.

The only merit of this speech is that it can be read dramatically but even then there is nothing to remember except for lines like “we owe it to our children and their children to take care of the arctic.” At best, this speech shows eloquence and a knack for drama. What it does not do is set or drive debate in any way. Coming away from this you can assume no research was done and there is possibly a lack of understanding of how a MUN works.

Adapting Your Opening Speech in Real Time 

At this point, you should be able to understand the different parts of a MUN opening speech and how they work together. Inspired by the examples and opening speech analysis, the patterns and characteristics of a good MUN opening speech should be clear. The final part of the opening speech process is the modifications you will sometimes need to do to adapt your speech to the previous speeches that came before yours.

MUN RULE: Always ready to adapt in real-time. This rule applies to your opening speech.

Just because it’s your first speech , doesn’t mean it’s the first speech in the committee room. 

Ideas will come up from the very first opening speech in the committee. Once a delegate utters the words,“Honorable chair distinguished delegate” you should be ready to make a few modifications to your opening speech. Adapting  to the room and the ideas is key to success in MUN.

Factor in the speaking order

Opening speeches are usually heard alphabetically. Other options are reverse alphabetical , in order of seating or completely at random . 

Write your speech to build on top of others

Take note of the first letter of your country, write your speech with your place in the speaking order in mind. Countries with the letters A through C often give the first speeches, since not every committee has interviews countries with every letter in the alphabet. : )

(Remember although most conferences have opening speeches in alphabetical order, this is not a guarantee) 

The countries who start their opening speech have first crack at defining the terms, setting the Clash and introducing the first Calls to Action.

More delegates on your Clash = Better

If you are not the first delegate making an opening speech, it is very possible you will join an existing Clash. Joining other delegates with the same idea is not a bad thing. The more delegates who subscribe to your world view the better chance you have to get a majority.

Hearing your Clash by another delegate in previous speeches is a very good thing. This lays the foundation to start building your coalition already during the opening speech stage through a tactic called echoing .

If you are not the first delegate making an opening speech, think what is likely to have been said and add to it. It is very possible you will join an existing Clash. This is not a bad thing. The more delegates there are who subscribe to your world view the better chance you have to get a majority.

As long as it isn’t Off Clash, hearing your Clash in some of the previous speeches is a very good thing. This means you can start building your coalition already during the opening speech stage through a tactic called echoing.

Echo others

Echoing is mentioning another country by name in your speech. You can echo that you agree with them or disagree. You can directly quote or paraphrase. Echoing is not limited to opening speeches but it is a very potent strategy to use when you aren’t the first speaker.

How to Echo:

Echoing in an opening speech is usually best done right before your clash. You can also echo a country in the middle of your speech but it has a larger chance of getting missed.

Echoing in an opening speech can look something like this:

“Portugal agrees with Denmake, France and Haiti and disagreed with Russia and Pakistan.”

When you mention another country by name their ears perk up and they listen. You want allies and the opposing bloc to listen. You definitely want the countries you mention by name to listen.

Echoing in an opening speech needs to have a purpose. The purpose is usually to start putting your coalition together. Mentioning someone else in your speech grants you street credit with them. On a secondary level echoing helps set the Clash. Other countries will see that a number of delegates see your Clash as the issue to discuss and can choose to come on board, or at least acknowledge the Clash as something to be addressed.

If you are not one of the first speakers echoing it is also a way to show other delegates that you’re listening. If you mention countries who spoke at the beginning when you’re one of the later delages to speak, it sounds like your stopped listening at the beginning. It’s better to echo a country from the beginning, middle and a few speakers before you. This way the delegates in the room know your are attentive. 

Echoing other delegates as a way to communicate with them from within your opening speech. Those extra words can help you start building coalitions, and agreeing on what reality the committee is taking place in, before the opening speeches end.

Finally, remember that echoing is part of your word count . If you’re going to echo, factor that into your speech time. A strategy some delegates use is writing their opening speech with 10 words less than fits a minute to leave room for echoing.

Saying CtA Best > Saying CtA First

Some MUN topics have a limited number of policies that can be implemented. If you’re a further down the opening speech list it is very likely someone said your policy, or something like it. This too is a good thing. When the topic has only three or four viable policies, it should be expected that some ideas will repeat themselves.

If you’re dealing with an earthquake there are only so many ways to rescue people from under the rubble.

If you’re dealing with a virus, there are only so many ways to vaccinate and research an antidote.

This is why would should not worry about saying the Call to Action first. On some topics, if you’re the only one to say it, you likely have a much larger problem

This is where going into detail and SMART policy come into play. You can echo the other countries who mentioned your policy idea in one line and develop it. If they gave one line at the end of their speech but you take 25 seconds to explain, the credit will go to you.

Remember that your opening speech is not the end, it’s a beginning. The delegate who best develops the idea, and pushes it the furthest over time, is the one who gets the credit. Also, you don’t need to do it alone. Having one or two strong allies will make a big difference when it comes to getting your Call to Action a central place of the draft resolution. MUN is a team activity and there is no promise of an easy ride to a majority. That is also part of the fun and the magic that is MUN. Be open to working with others and see the other delegates who try to set your Clash or introduce your Call to Action as an opportunity. CIA alone is more work for you. Others joining and supporting  your CIA is the essence of cooperation and leveling up in Model United Nations.

There you have it. The secret to writing a great MUN opening speech. Remember, a speech alone is not though. You need to combine it with proper country representation , good coalition work, and resolution writing . However, if you give a bad opening speech you will need to work extra hard to catch up afterward. This can potentially be especially hard in an expert room.

You will also have to give other speeches after the first one. There are all types of follow up speeches that are needed to keep your CIA going. Once the ideas are out, their repetition is key to keeping your ideas on the table and yourself relevant. However, now that you gave a great opening speech, you have a much better chance to influence the direction the committee takes.

You should also use the tools of CIA speech writing to critically listen to others. Listen to hear what they are missing, whether it’s a Clash, a Call to Action or data to back it up. Write notes on their speeches and factor that into your general strategy.

The tools you gained here are relevant for high school MUN, college or university MUN as well as for other platforms that involve public speech. More importantly, these tools can also be used outside of MUN. After all, being relevant, interesting and driving conversation are even more important outside of a Model UN committee simulation. Make these tools second nature and they should serve you well for a long time.

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Joe Biden Mocked by Critics After West Point Speech Gaffe

P resident Joe Biden was mocked by his critics on social media after he seemed to have lost his train of thought during a speech to West Point cadets graduating from the United States Military Academy in New York on Saturday.

Biden talked about current conflicts that the world is facing, including the ongoing Russia-Ukraine war. He mentioned the various missions that service members are conducting in Ukraine to help the war-torn nation in the conflict.

"We are standing strong with Ukraine and we will stand with them. We are standing against a man who I have known well for many years, a brutal tyrant, and we will not walk away," the president said.

When talking about how Russian President Vladimir Putin had launched a full-scale invasion of Ukraine in February 2022, starting a war that is now over two years old, Biden seemed to trail off.

"Putin was certain that NATO [North Atlantic Treaty Organization] would fracture. I met with him right after being elected president before, right after I was sworn in, and we talked about this very issue. The fall, he attacked that fall—he decided to, look, I shouldn't get into this probably. It gets me a little excited," Biden said.

He continued: "Putin was certain that NATO would fracture. I said to him in Switzerland, if you want to Finlandization of Ukraine, you're going to get the Finlandization, you're going to get the NATO-ization of Europe. He had a brazen vision which we stepped up and stopped. Instead, today, the greatest defense alliance in the history of the world, stronger than ever."

Finlandization is a term used in diplomatic discourse that refers to Finland's neutral stance during the Cold War. In 1948, Finland signed a treaty with the Soviet Union. As part of the treaty, Finland could not join Western security and defense organizations. The treaty dissolved in 1992 and Finland ultimately joined NATO in April 2023.

RNC Research, an account on X, formerly Twitter , managed by the Republican National Committee (RNC), posted a clip of Biden's speech gaffe on Saturday, writing that Biden was "confused again."

X user @TiffMoodNukes, who has amassed 179,700 followers, wrote: "Joe Biden is finished."

"Breaking News: Joe Biden couldn't give his speech at West Point," X user Wendy Patterson, who has 174,700 followers, posted.

X user @JannaPart2, who identifies as part of former President Donald Trump 's MAGA (Make America Great Again) movement and has 108,700 followers, jokingly wrote , "Is this dude smokin' crack ???" and attached a meme of Biden that read: "If You're Thinking Of Voting For Me, Don't."

Newsweek reached out to the White House and Biden's campaign via email for comment.

Biden, the Democratic incumbent, and Trump, the presumptive GOP presidential nominee, have faced criticism for various speech gaffes as they campaign for November's presidential election. At a rally in Wildwood, New Jersey, last week, Trump made a series of bizarre comments , calling Hannibal Lecter, the serial killer protagonist from The Silence of the Lambs , "a wonderful man." He also accidentally called former President Jimmy Carter "Jimmy Connors."

With Biden being 81 years old and Trump nearing 78, mental fitness has been a major talking point of this campaign cycle .

According to a Pew Research Center poll from last month, 47 percent of registered voters are not at all confident that Biden has the mental fitness needed for the job and 35 percent said the same for Trump. The poll was conducted from April 8 to 14 and surveyed 7,166 registered voters. The margin of error for the poll was plus or minus 1.6 percentage points.

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At Morehouse, Biden says dissent should be heard because democracy is 'still the way'

Stephen Fowler

Jeongyoon Han

President Biden speaks to graduating students at the Morehouse College commencement Sunday in Atlanta. Alex Brandon/AP hide caption

President Biden speaks to graduating students at the Morehouse College commencement Sunday in Atlanta.

President Biden told Morehouse College's graduating class of 2024 that he's committed to serving Black voters while defending freedom and democracy in the face of "extremist forces" that he says threaten the soul of the nation.

With just six months until the general election, the speech, which was filled with religious themes of struggle and resilience, also served as a continuation of Biden's warning to his supporters of what he thinks the country would look like if Donald Trump is elected again.

"They don't see you in the future of America, but they're wrong," he said. "To me, we make history, not erase it. We know Black history is American history."

The president's commencement address at Morehouse, a historically Black school in Atlanta, also comes as polling shows potentially lower support for his reelection efforts among Black voters and young voters, and as campus protests over conflict in Gaza have disrupted graduations around the country.

Biden said he understood angst over the direction of the country, acknowledged "dissent about America's role in the world" and said that those who have different views should have their voices heard in the name of democracy.

"That's my commitment to you," he said. "To show you: democracy, democracy democracy — it's still the way."

Graduating students at the Morehouse College commencement bow their heads Sunday in Atlanta. President Biden addressed the graduating class of 2024 and warned about "extremist forces" he says threaten the soul of the nation. Alex Brandon/AP hide caption

Graduating students at the Morehouse College commencement bow their heads Sunday in Atlanta. President Biden addressed the graduating class of 2024 and warned about "extremist forces" he says threaten the soul of the nation.

His speech is also one of many events on his recent trip aimed at speaking to Black voters, following events with plaintiffs in the historic Brown v. Board Supreme Court case, meetings with Black Greek Letter Organizations, often known as the Divine Nine, and before he headlines an NAACP dinner in Detroit.

For weeks, several college and university campuses around the country have been roiled with student protests and encampments expressing opposition against Biden and U.S. policies and involvement around conflict in Gaza.

Biden will cap off a week of outreach to Black Americans with Morehouse commencement

Biden is set for the Morehouse graduation. Students are divided

Morehouse has seen student demonstrations, but not occupation of campus spaces or clashes with law enforcement. Outside of the ceremony, a small number of protesters gathered while the commencement itself did not see any major disruptions.

Last week, Morehouse College President David Thomas said he would rather halt proceedings than have students escorted away for protesting.

"If my choice is 20 people being arrested on national TV on the Morehouse campus, taken away in zip ties during our commencement, before we would reach that point, I would conclude the ceremony," he said on NPR's Weekend Edition .

An attendee stands in protest with their back to President Biden as Biden speaks to graduating students at the Morehouse College commencement Sunday in Atlanta. John Bazemore/AP hide caption

An attendee stands in protest with their back to President Biden as Biden speaks to graduating students at the Morehouse College commencement Sunday in Atlanta.

Those concerns did not come to pass. Apart from the heightened security and increased media presence, Biden's speech was met with a similar response to a typical college graduation ceremony.

More than 400 graduating students walked across the stage Sunday, and during Biden's speech a handful of students, some wearing keffiyehs , turned their chairs around to face away from the president.

After the ceremony, Morehouse issued a statement praising the graduating class and their intentionally muted response to Biden.

"It is fitting that a moment of organized, peaceful activism would occur on our campus while the world is watching to continue a critical conversation," the statement reads. "We are proud of the resilient class of 2024's unity in silent protest, showing their intentionality in strategy, communication, and coordination as a 414-person unit."

DeAngelo Fletcher, Morehouse College's valedictorian, closed his address to his classmates by addressing global conflict, particularly the Israel-Hamas war.

"For the first time in our lives, we've heard the global community sing one harmonious song that transcends language and culture," he said. "It is my sense as a Morehouse Man, nay — as a human being — to call for an immediate and a permanent ceasefire in the Gaza Strip."

Biden's speech at Morehouse comes with intense scrutiny as many presidential horse race polls show the president lagging with young voters, Black voters and other nonwhite groups that helped propel him to a narrow victory against Trump in 2020.

Those polls — for now — signal a drop in support for Biden but not necessarily an equal shift toward Trump. There are also signs that some of the displeasure with Biden is more pronounced among people who aren't as likely to vote in November.

While facing a nominal challenge in the Democratic presidential primary, Biden's best-performing areas have often come in places with a large share of Black voters. For example, in Georgia's primary contest 95% of Black voters pulled a Democratic ballot, and Biden won 95% of the overall vote.

While some students, faculty and alumni expressed opposition to Biden's selection as the commencement speaker, reaction on campus during the graduation ceremony was largely positive.

Dr. Tiffany Johnson, a 50-year-old who came to the campus green at 4:30 a.m. to see her son graduate, was also excited to see Biden.

"He is the leader of the free world, the most important job in the world, and for him to come to speak to [Morehouse] graduates, to inspire them, is phenomenal," Johnson said.

Johnson said Black voters who might not support Biden are part of a "bandwagon" that do not understand what he has done for the community, and said his speech would be an ideal opportunity to share his accomplishments.

In the speech, Biden touted a track record that he says makes key investments in Black communities, including a record $16 billion funding package toward historically Black colleges and universities, protecting voting rights, and creating economic policies that strengthens Black businesses.

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• black voters
• young voters
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General election latest: Starmer gives blunt response on potentially rejoining EU - as police drop investigation into his deputy

Greater Manchester Police will take no further action after an investigation into Labour's Angela Rayner. Meanwhile, Rishi Sunak continues to sing the virtues of his national service policy proposal.

Tuesday 28 May 2024 21:40, UK

• General Election 2024

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Election news

• Abbott given back Labour whip
• Police drop Rayner investigation | Labour deputy hits out at Tories
• Explained: What Starmer's deputy was being investigated for
• Starmer: 'No case' for rejoining EU | Reeves won't rule out tax rises
• Daily Podcast: How long will Labour's promise on taxes last?
• Live reporting by Faith Ridler  and (earlier)  Ben Bloch

Expert analysis

• Gurpreet Narwan: Farage already has eyes on elections to come
• Adam Boulton: What makes this election particularly exciting
• Sam Coates: Labour could have difficult decisions to make

Election essentials

• Trackers: Who's leading polls? | Is PM keeping promises?
• Campaign Heritage: Memorable moments from elections gone by
• Follow Sky's politics podcasts: Electoral Dysfunction | Politics At Jack And Sam's
• Read more: What happens next? | Which MPs are standing down? | Key seats to watch | How to register to vote | What counts as voter ID? | Check if your constituency's changing | Sky's coverage plans

Sir Keir Starmer has pledged cut NHS waiting lists from day one, telling hospitals to immediately establish new clinics on evenings and weekends.

The Labour leader has pledged that 40,000 appointments per week will be rapidly rolled out, by sending staff from Guy's and St Thomas's NHS Foundation Trust to help set up high intensity schemes.

These teams have already "proven they can get their high intensity theatre lists on weekends up and running within six weeks", Labour said.

Sir Keir added: "It was NHS staff working in the hospital I can see from my office in parliament who led the way on this new model.

"Labour will take the best of the NHS to the rest of the NHS, so patients in every part of the country can be treated on time. 

"The NHS is personal to me. It runs through my family. 

"That's why I'm utterly committed to reforming this service, getting the NHS back on its feet, and making it fit for the future."

After a bumpy start to the Tory election campaign, day six has been somewhat smoother for Rishi Sunak.

That's not to say the Conservative election machine isn't on the lookout for potential missteps though.

During a TV interview in the changing room of a bowls club in Leicestershire, a hat was strategically placed to cover a name tag adorned with the blush-worthy surname "Glasscock".

While at a homeware factory in Staffordshire, a Tory aide spotted and swiftly removed a can of Monster energy drink from a worktop where the prime minister was about to inspect some ceramics.

Amid a slanging match over leaders taking 'duvet days' early in the campaign, a photo of the Tory leader next to a giant caffeine-stuffed beverage is probably not the message the party wants to send out.

You can read more from Sky News below:

What are the rules on voter ID?  How does tactical voting work? In what different ways can you cast your ballot?

The countdown to the election is on - and already the amount of information can seem overwhelming. 

We cut through the noise to bring you what you need to know, from registering to vote, to election day and what happens next.

Read on here...

We're still very much in the early days of the election campaign - but policy announcements are coming in thick and fast from the main two parties.

Here's a breakdown of what we've heard so far...

The Conservative Party

National service - The Conservatives have vowed to bring back a "modern" form of national service for 18-year-olds in the UK, which could involve military service of volunteer work.

'Triple lock plus' -   The party has promised to cut taxes for pensioners by creating a new "age-related" tax-free allowance - dubbed "triple lock plus". In short, a pensioner's allowance would rise in line with either average earnings, inflation or by 2.5% - whichever is higher - from next April.

Education - The Tories have promised to create a new qualification framework called the Advanced British Standard for those aged 16 to 18. The party also proposed making "some form" of maths and English compulsory up to the end of school.

Environment - Rishi Sunak has said he remains committed to plans to reach net zero by 2050, a goal adopted under Theresa May in 2019.

The Labour Party

Taxation - Labour has pledged not reverse the two recent cuts to national insurance - and not to increase income tax. 

Economy - Two flagship economic pledges from Labour are the abolition of the non-dom tax status held by some wealthy foreign nationals, and the introduction of VAT to private school fees.

Waiting lists - The party has said it will get the NHS "back on its feet" by delivering 40,000 more evening and weekend appointments per week.

Environment - A major policy pushed by Labour is the formation of Great British Energy, which would be publicly owned. The party claims this would reduce household energy bills and create jobs.

Education - Also a headline policy from Labour is a plan to recruit around 6,500 new teachers in key subjects - and create a "national excellence programme" to support professional development.

Until voters go to the polls on 4 July, the Politics Hub will be looking back at some memorable moments from previous general election campaigns.

The big winner from the UK's first ever TV prime ministerial debate in 2010 wasn't primary contenders David Cameron and Gordon Brown.

No, it was Nick Clegg.

As the Tory and Labour leaders looked to take chunks out of one another, they saved their more conciliatory side for the insurgent Lib Dem.

He could do no wrong that night, with Messrs Cameron and Brown both finding it completely irresistible not to simply "agree with Nick".

Cleggmania took him all the way into Number 10 as part of the coalition, where he stayed until his party was turfed out by voters in 2015.

Previous entry: The Prescott punch

By  Gurpreet Narwan , political correspondent

Recent polling suggests Reform could cost the Tories as many as 100 seats, paving the way for a Labour government by splitting the right. 

It's something Tory MPs are highly anxious about and explains why the Conservatives are pushing the following message hard: a vote for Reform is a vote for Labour. 

It's a tactic they deployed against the Liberal Democrats in 2015, warning voters that they had a choice between Ed Miliband and David Cameron. 

Farage had a comeback ready in Dover today.

In stark contrast to Richard Tice, leader of Reform UK, he conceded the election result was a foregone conclusion. 

"Labour have won, so why not vote for something you believe in," he said. 

He argued this campaign wasn't about the current election but about building the Reform movement, a process that could take six years and was focused on turning the party into a sustainable force on the right of British politics. 

This is something parties to the right of the Tories have not managed. He wants to determine the shape of conservative opposition in the UK. 

That could also have an impact on the direction of travel that the Conservative Party takes after the election. 

It was the most salient point to emerge from today's campaign event. 

We end tonight's show with a new classic of the Lib Dem election stunt genre.

Sir Ed Davey fell off a paddleboard multiple times during a campaign stunt in Windermere - admitting one of his plunges into the water was intentional.

The Liberal Democrat leader said his leap into the cold waters of the Lake District was for the benefit of the cameras - but he "just kept falling in" after that.

Despite the footage causing a splash online, he stressed there was a "serious message" behind the stunt.

"Lakes like Lake Windermere are so precious," he said. "Our environment and our wonderful country is so critical to so many people.

"It's important for public health, it's important for the environment, it's important for the tourist economy."

That's it for tonight's Politics Hub With Sophy Ridge - the show will be back at the same time tomorrow.

Adam Boulton , Sky News's election commentator, is now joining Sophy Ridge to discuss his history covering general elections - starting in 1983.

This was the poll in which Margaret Thatcher was re-elected after winning the Falklands.

"I've covered I think 10 general elections," Adam says, pointing out the July election - for which he will join Sky News - will be his 11th.

But this only includes two changes of party in government, he says.

"What makes this election particularly exciting is the possibility, according to the opinion polls, that we're going to get another change in government."

Adam adds: "We had 17 or 18 years of Thatcher, and then 12 or 13 years of Blair and Brown, and now we've had 14 years from Cameron to Sunak."

If there is a change of party in July - what will this day look like?

"It's always very interesting," he says, explaining it is "quite emotional" because you see the "utter desolation of the side that's been defeated".

Adam is then asked how much a campaign can make a difference.

He says: "I just wonder how much difference this campaign is going to make to voting intention, it's clearly going to be very important in terms of formulating what the policies are for the parties, testing the leaders."

Adam adds this is an election in which "both leaders are not known quantities, neither of them have led a party into a general election before".

However, he says, another "exceptional thing" of this election is the amount of times the opinion polls have "said the same thing", which is Labour's on course for a majority.

Diane Abbott has been handed back the Labour whip, Sky News understands.

The MP for Hackney North and Stoke Newington was suspended by the party more than a year ago after suggesting Jewish people did not experience racism, but rather prejudice similar to red heads.

She swiftly apologised and withdrew her remarks.

While a Labour investigation into her comments ended in December, she was made to wait for the outcome.

A report in The Times earlier this evening suggested she'd been banned from standing for the party at the election on 4 July.

Ms Abbott was Britain's first ever black female MP.

It's not yet been confirmed whether she will stand for election again.

Labour's deadline for picking candidates is 4 June.

This is fast shaping up to be the biggest spending election ever - and already the Conservatives are spending their cash begging their voters not to defect to Reform.

Take paid political adverts on Meta, which owns Instagram and Facebook. Labour started strong and is still seriously outpacing the Conservatives.

And the picture on Google-owned sites - we're mainly talking about YouTube - is even more stark.

Here, the Conservatives have spent £50,200 since May 22, according to Who Targets Me. Labour has spent £250,350 - more than five times more.

Put it another way - that's roughly 10 million advert plays versus 50 million.

Our online campaign correspondent Tom Cheshire has been diving into these quite extraordinary numbers:

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