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Conference Badge

28 post event survey questions to ask after your conference.

Artwork by Mónica Alexis

Jacob Black

Feb 02, 2024

28 Post-Event Survey Questions to Ask After Your Conference

You’ve just spent thousands of dollars on an event for your business. It doesn’t matter if it’s a sales event, team training or bonding exercise, or even a new product launch: every event organizer wants to know: How did my conference go? To answer that question fully you’ll need a post-event survey.

What are Post Event Surveys?

A post-event survey is a form you’ll send out to gauge the success of your conference or seminar after the event has finished. Most of the time, you’d send a post-event survey to attendees, but it can also be valuable to send them to your sponsors, staff, and any other stakeholders who attended.

Other Types Of Event Surveys

Pre-event surveys are surveys you’ll send out before the event: usually to find out things like dietary requirements and accommodations that your guests might need, or to compile a small amount of demographic data. Mid-event surveys are more common for long events, they might ask how the attendee feels so far, and what they aren’t enjoying. This gives event organizers the opportunity to adapt and adjust on the fly. These surveys are a valuable part of any conference planning checklist.

For now, we’ll focus on post-event surveys, and the reasons it’s important to send a well-constructed questionnaire.

Benefits of Post-Event Surveys

Apart from the obvious ability to make sure your guests were satisfied, post-event surveys offer a wide range of benefits. They help you:

• Engage your attendees and stakeholders in a way that makes them more likely to respond to future outreach and invites.
• Learn what worked and didn’t work so you can improve in the future.
• Find efficiencies that can save you time and money in the long run.
• Implement new ideas.
• Improve trust between your organization and your guests.
• Find out how successful your event was according to specific goals.

Put simply, the amount of feedback you get in a post-event survey is almost infinite, and if you spend a little time crafting your questions carefully you can get immediate, actionable feedback to use on future events.

Types of survey questions

The main types of survey questions fall into these categories:

Yes/No: A closed-answer question that tells you simply a yes or no answer. This is useful for getting specific answers on high-level questions.

Open-ended questions: These allow written responses and offer the opportunity for respondents to give you their honest opinions without constraints. These are useful for getting qualitative insights.

Comment boxes: A comment box differs from an open-ended question in that it doesn't necessarily ask anything. Instead, it’s a totally free text field for respondents to put any general feedback they want to add.

Rated or Ranked Questions: Rated questions often ask for a response on a scale – usually between five and 10. They help you get a more nuanced quantitative number you can use as a comparative metric later on.

Multiple choice: Like a rated question, a multiple-choice question helps you get looser and less constrained answers but while still controlling the data you collect. They let you maintain the scope of your question while still offering nuance in the data.

Each of these question types has a place. How you use them will determine what sort of information you can glean. Managing your mix of question types is one of many best practice tips for creating a post-event survey.

Best Practices for Event Surveys

It can be hard to get engagement on surveys at the best of times. After a large conference or event when attendees are tired or traveling is even worse. So how do you make sure your survey gets filled out? Some best practice tips include knowing:

When to send:

The best timeline is between 24 and 48 hours after the event. Too soon, and attendees are recovering or traveling, too late, and their recollection won’t be strong.

What incentives to offer:

Sometimes, you’ll get more engagement if you offer a prize or a discount for attendees who respond to post-event surveys. If you have a particularly large event or if you feel like the survey responses will be more valuable, it’s worth adding a small incentive. Be careful not to make the prize too compelling or you may find people responding with useless answers just to enter for the prize.

When to follow up?

It’s often a good idea to send a follow-up request for your members to complete the survey. This should go out 24-36 hours after your initial survey request. In those follow ups, include a personal note for the guest, so they know it’s their opinion you are looking for in particular. This can motivate people to respond more fully.

Length of survey:

A recent HubSpot survey showed that most people are only willing to spend 15 minutes or less completing a survey . With a combined total of 42% only willing to spend 1-10 minutes. That’s about 7 – 10 questions, depending on how complicated your survey is. This length allows you to get the most responses, with a good balance of fast and well-considered answers.

How to write questions:

Simple questions are easier and take less time to respond to than complicated questions. You have likely seen the “How true is this statement, rate from 1-5: The event was useful.” style of survey question. This is more complex than needed. A better way to structure it is to ask, “How useful was this event?” with multiple choice answers like “Very, Not very, Neutral”. The more straightforward your question, the more likely you are to get accurate responses and a better response rate.

How to Distribute Surveys

Options for distributing your survey vary from print to digital, and even telephone surveys. As always, each option has pros and cons.

Printed Surveys:

Print surveys are easy to distribute because you can hand them out with any exit packs or gift bags, or even just hand them to your members as they leave your event. You’ll know who you’re giving surveys to. You can even add your survey to the welcome pack along with your conference badge holders and member name cards .

If you have a drop box for participants to return completed forms as they leave the venue or their hotel you might get a strong response rate, but may not be as effective if they have to mail in the form. Also, it’s hard to compile the results of these surveys. They’re best used for short, sharp, tick-box style surveys with yes or no, or multiple choice questions.

Telephone Surveys:

Calling participants after your event can add a personal touch, but the response rate isn’t always high, and sometimes phone calls feel intrusive. You’ll also need to record the calls in order to get the most accurate results, and compiling those answers is time consuming.

Digital Surveys:

A web form sent out by email or even an email form are far more efficient and effective methods to send out post-event surveys. You’ll get statistics on open rates and response rates and compile the responses in an easy-to-access online portal. Most importantly, you’ll give your attendees a convenient way to answer your questions in their own time. Online surveys are more cost-effective and have better response rates than other formats.

Questions to Ask

As we said above, the best surveys will have between seven and 10 questions of varying types. Here’s a selection of post-event questions you can choose from depending on your needs.

Are you satisfied with your experience at this event?

This is the first and perhaps most important question to ask. It will give you a high-level understanding of the most basic question: Are guests happy?

You can ask this question of both stakeholders like vendors and event partners as well as attendees. It is best phrased as either a yes/no, or a ranked question from 1-5. Best practice would include a “Why/Why not” comment box.

Would you recommend this event to others?

This question is often used to create a net promoter score (NPS). By offering a rank of 1-10, guests can suggest how likely they are to recommend your event. Those who answer 9-10 are a promoter, anything from 7-8 are considered passive, or neutral, and anyone who answers 0-6 is a detractor.

Using this question to generate an NPS can give you a quantitative metric to compare to other events.

This question is relevant to both event partners and sponsors as well as attendees.

Was this event well structured?

You can use this question as a yes/no, or a rated question to get a sense of the overall architecture of your event and how it was received. You might also pivot this question to ask “how did you find the structure of our event?”.

Ask this of attendees to make sure they got everything they need. You might find answers that suggest a new format, or show that guests missed out on content due to scheduling conflicts.

It’s valuable to include a why/why not comment box for open-ended questions on this one as well.

How useful did you find this event?

We used this example earlier when talking about the best ways to structure questions. By asking it this way and offering a range of multiple-choice answers from “Not at all” to “Extremely” you can get a sense of sentiment. You can also easily convert those selections to a numerical value to blend the quantitative and qualitative data into a reportable format.

Ask this of event attendees.

Will you attend future events put on by [company]?

This question aimed at attendees is also good for volunteers, event sponsors, or vendors selling at your event. It gauges the success of your event from a high level. A why/why not box makes this question more valuable by offering more nuanced insight.

What did you hope to get out of this event? (develop skills/gain knowledge/networking/other)?

This is another good multiple-choice question for attendees and guests, or event partners and sellers. You can tweak the options available to suit each audience. This will also help validate your event marketing and format.

The answers to this might give you ideas for future events and topics as well.

Did this event meet your expectations?

Follow the question above up with this more generic question that gives you a sense of how well you met the needs of your members and guests. A yes/no here makes it easy to compile the results, but a why/why not comment box will help drill down into more actionable insights.

Why did you decide to attend this event?

A variation of the two questions above, this open-ended query lets you know what your attendees value about your event. You could also select multiple-choice answers like “networking opportunities”, “it looked fun”, “I wanted to see the new [product]” etc.

This is a particularly good question for new stakeholders or those who are peripherally related to your core business.

Rate this event on the following:

• Event timing
• Layout of the venue
• Date of the event
• Refreshments/Snacks/Beverages/Catering
• Programming/content
• Value for money

If you want quick, rapid-fire responses to specific elements on your event you can do a rated style question. Ask respondents to assess each of the elements of your event on a 1-5 or even 1-10 scale. The qualitative data you get here can be compared to other events, and also give a snapshot of what you did well, vs less well.

What would you describe as the biggest takeaway from our event?

If your event was a sales meeting or a training conference this question is a must-have. It will help you determine if your attendees got the key messages, and help you measure your goals for messaging and education. Ask this one of attendees using an open-ended style in a free-form comment box.

How helpful were the staff at the event?

Every event needs help. How your staff respond to attendees will impact their perception of your organization. Use this as a rated question, with an optional box for comments to find out if there was anything particularly good or negative that people experienced.

Did our event improve or weaken your impression of our organization?

Some events are all about community outreach, or thought leadership. If you launch an event hoping to engage with clients, this question will measure success. Like many of the questions here, you can structure it with a ranking system or multiple choice, and even add a comment box. It’s a good question for event guests as well as partners.

What would you improve about this event? / What would make the event better?

By asking for specific improvements you’re guiding your respondents to give their constructive feedback. This kind of “growth opportunity” question can improve the way your less happy members react to your event, while also giving you valuable feedback from stakeholders.

What did you enjoy most during our event?

An opportunity to spread positivity toward the end of your survey can help influence the overall impression of your event and organization in the eyes of its participants. It will also give you a sense of what went right, and what sort of content is most appealing. Ask this of any attendee, partner, or worker at your event via a free text box.

Which part of the event was most valuable for you?

This question and the one above are slightly different, in that the most enjoyable parts of an event aren’t always the most valuable. Here, you might get surprising answers, so it’s best to leave it to free text. For example, a guest might say “learning about the different workgroups within your organization” was the most valuable – which may trigger more content based on the different functional groups within your company.

As with many questions, this is useful feedback from both guests or members, and for groups like vendors or event sponsors.

What should we add more of to future events?

Asking for attendees' thoughts on this subject will help you ideate new content ideas or formats for new events.

Questions for Digital Events

You can ask any of the above questions for events of all kinds, but these ones are specifically targeted to online or virtual events. They include:

How satisfied were you with the event's digital features?

Finding out if your guests enjoyed or benefited from the digital format is important. This question does that. You should use a rated system to gain quantitative data.

Was it easy to log on?

This type of usability question will help you uncover any errors or issues you weren’t aware of during the operation of the meeting. You could add multiple-choice responses like: - Yes, very - Yes, once I figure it out - Not really - No, I had problems with your connection - No, I had problems with my computer

Would you prefer virtual or in-person meetings in the future?

Especially in the current era, many events are moving digital. You can determine if this move was the right one for your organization by polling guests after they attend a digital meeting.

Questions for Internal Stakeholders

As with digital events, your internal stakeholders and partners, as well as staff, your board, and even volunteers might have separate feedback to offer. Questions for these groups might include:

Would you partner with this event again in the future?

This question, specifically for event partners and vendors, will assess whether you delivered value for money. It can help determine the feasibility of your conference or meeting down the road. This question is a good candidate for a yes/no response, with a why/why not comment box that helps provide further insight.

How can we improve the event experience?

Stakeholders will likely have a lot of opinions to offer here, especially if they partnered with your organization’s event for business opportunities. Give them a large comment box to capture their thoughts with.

By giving staff the opportunity to give their thoughts, you might also capture unofficial responses they heard anecdotally during your event. Also, they’ll be more invested in the event’s success because your staff worked hard to make it all happen, so their insights will be particularly keen.

Comments often lead to meaningful improvements, like a switch to sustainable lanyards that helps improve the environmental footprint of an event and leads to a better public perception for the organization that made the move.

Do you consider this event a success? Why or why not?

Similar to the questions above and below, this seemingly straightforward question can help you see where or how you did well for your stakeholders. A yes/no followed by an optional comment box is the best format for this stakeholder question.

Did the event meet our objectives for our organization?

This is a very nuanced question, but it is one for your post-event analysis team to work on. This question will be informed by the post-event feedback surveys sent to guests and members, if you structured them well.

Finishing Questions

The final questions you ask should be the opportunity for respondents to give any feedback they hadn’t yet had the opportunity to provide. Possible finishing questions include:

How would you rate this event on a scale of 1-10?

This overarching question is another quantifiable way to measure overall customer satisfaction (CSAT) with your event. A good time to ask this question is right before the final open-ended question of your survey that asks for free-form feedback.

Please share any other feedback, ideas, or suggestions for future events

This is one of the most important questions you can ask, and it should be added to almost every survey, usually as the last question. The free-form format is a catch-all for your stakeholders and guests to give their honest and unfiltered or unguided views. This is where you’ll get some of the more surprising feedback. You might even find it’s where attendees leave their most positive feedback.

Ready to Survey?

These types of questions and the tips for post-event surveys will help you get the most effective feedback from your efforts and gauge attendee satisfaction. Remember, not all your feedback will be positive: That’s a good thing! Take the constructive feedback as an opportunity to learn and grow. You can incorporate this post-event feedback into your future event planning and make each one more successful than the last. For more conference and event inspiration and ideas visit our resource centre at ConferenceBadge.com .

Originally published on Feb 02, 2024

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25+ Essential Post-Event Survey Questions: What to Ask & Why

Written by: Zain Zia

But before you take that well-deserved break, there's one very important thing left for you to do—the post-event survey.

Post-event survey questions help you understand the pain points of attendees, sponsors, presenters, volunteers and staff, so you can make sure your next event is even better.

In this article, we’ve rounded up 25+ post-event survey questions that’ll help you capture essential feedback and pinpoint areas for improvement for your next event. We’ll also discuss what post-event surveys are, their importance and how to structure them.

Let's get started.

Table of Contents

• What Are Post-Event Survey Questions?
• Why are Post Event Survey Questions Important?

25+ Post-Event Survey Questions to Ask

7 pre-event survey questions to ask.

• How To Write & Structure Your Post-Event Surveys
• Post-event survey questions are inquiries sent to participants after an event to gather feedback.
• There are many ways to structure your post-event survey questions. Some of the popular ones are yes/no, multiple choice, rating scale and open-ended.
• Send your post-event surveys offline through direct mail or onsite paper forms. Or, share them online via email, social media or QR code, or embed them on your website.
• Visme's online form builder can help you create interactive forms of all types, including surveys, event registration forms and newsletter sign-up forms. Add animated characters, apply your branding, connect with apps, track form analytics and more.
• You can also create other types of animated and interactive content with Visme, such as reports, webinar presentations, social media graphics, flyers, brochures and more.

What are Post-Event Survey Questions?

Post-event survey questions are sent by event organizers to all or select participants, including attendees, sponsors, presenters and staff members after an event has concluded.

These questions are included in forms or surveys to collect responses and help you understand what people really thought about the event. Did they enjoy it? Did they find the sessions relevant and engaging? Was everything organized well?

You can then use this valuable feedback to figure out what stood out to people and what didn’t to make your next event even better.

Visme lets you design engaging feedback forms for all kinds of purposes, including post-event surveys. Sync the responses with your CRM or sales app and even track form analytics directly inside Visme.

Here’s a form template you can customize and use for your own events:

Why Are Post-Event Survey Questions Important?

Post-event survey questions are more than just a follow-up; they're a goldmine of insights that can transform the way you organize future events. Here's why they hold such importance:

• Help pinpoint specific aspects of the event that need improvement
• Measure the overall satisfaction of your attendees, sponsors, presenters, staff and volunteers
• Highlight logistical challenges or successes to refine event planning and execution
• Build strong relationships by showing participants their feedback is valued
• Improve content and delivery by understanding what topics and formats engage your audience the most
• Evaluate the return on investment for sponsors and partners
• Improve future events by aligning everything with participant expectations and needs

By asking the right post-event survey questions, you gain firsthand insight into the factors that contributed to your event's success.

But it's important to note that not all feedback will be positive. While negative feedback might initially seem like a setback, it actually presents a golden opportunity for growth. In fact, such feedback can be as valuable, if not more so, than positive comments.

Let’s take a look at the top post-event survey examples. We’ve divided these post-event survey question examples into three different categories:

• Post-event survey questions for attendees
• Post-event survey questions for sponsors
• Post-event survey questions for presenters
• Post-event survey questions for volunteers
• Post-event survey questions for staff

Post-Event Survey Questions for Attendees

Event survey questions for attendees are designed to capture a wide range of insights—from overall satisfaction to specific details about logistics and content.

Here are 7 key post-survey questions to ask your attendees:

1. How would you rate your overall experience of the event?

This straightforward question is a great way to capture attendees' overall impressions of your event. It’ll give you a quick overview of what worked at the event and help identify broad areas for improvement.

2. What did you like most about the event, and why?

This question will give you an insight into what attendees found most enjoyable or beneficial at the event, so you can do more of the same at the next event.

You could add multiple choices to this question, but by keeping it open-ended, you’ll be able to uncover the reasons behind attendees' preferences.

3. What was the least satisfying aspect of the event, and why?

Similar to the previous questions, this question will help pinpoint areas that didn't meet attendees' expectations. Use these responses to sidestep potential mistakes and make adjustments for your next event.

4. How satisfied were you with the speaker and sessions at our event?

The quality and relevance of speakers and sessions are crucial for a successful event. This question will help you uncover exactly that. Depending on the feedback you receive, you can adjust your choice of speakers and session topics for upcoming events.

5. How satisfied were you with the event logistics?

Event logistics are important for a positive event experience. By asking this question, you’ll be able to evaluate the effectiveness of your logistical arrangements like venue, registration and scheduling, so you can do more or less of the same in future events.

6. How likely are you to attend our future events?

This question will help measure your attendee loyalty and the likelihood of repeat participation. A positive response here is a strong indicator that your engagement efforts worked and your event was a success.

7. How likely are you to recommend this event to others?

Recommendations are a powerful testament to an event's impact and attendee satisfaction. With this question, you’ll find out if attendees are willing to promote your event and if there’s a chance of building a larger community for future events.

Here’s a feedback form template for virtual events like webinars and conferences you can edit and use right away:

Post-Event Survey Questions for Sponsors

Survey questions aimed at sponsors are crafted to gather feedback on their experience and the value they derived from the event. Here are 7 essential post-survey questions to ask your sponsors:

1. How satisfied were you with the sponsorship opportunities provided?

This question will help you find out the sponsors' perceived value of your event. The responses here can indicate the effectiveness of your sponsorship packages and whether they align with the sponsors' expectations. You can use this information to enhance sponsorship experiences for future events.

2. Did the event meet your marketing and engagement objectives?

This is a great question to figure out if the event aligned with the sponsors' marketing and engagement goals. Use the feedback to make appropriate adjustments to make sure future events align more closely with sponsors' objectives.

3. How relevant was the audience for your business?

This question is important for both sponsors and event organizers.

If your event's audience aligns with the sponsor's target market, it directly impacts the perceived value of their investment.

Organizers, on the other hand, can use this feedback to make sure future events attract the right audience to meet the needs of sponsors. Better yet, they can tweak their approach entirely to secure sponsors whose target markets align with the event's existing audience.

4. How effective was the attendee engagement with your brand?

This question assesses the impact of your event on the sponsor's brand engagement levels. Positive feedback here indicates high engagement and negative feedback indicates low engagement.

To ensure all your future events are a success, optimize event activities in a way that boosts sponsors' visibility and interaction.

5. What aspects of the sponsorship package did you find most valuable?

Understanding which elements of the sponsorship package were most appreciated by sponsors can help you structure better sponsor packages in the future. You could make this an open-ended question, but consider using a multiple-choice format to streamline the analysis process so you can categorize responses and easily identify trends.

6. Were there any challenges you faced during the event?

Identifying and solving both minor and major challenges faced by sponsors is a great way to improve the overall experience for sponsors at future events. Your proactiveness in solving these issues will demonstrate your commitment to creating a mutually beneficial partnership.

Keep this question open-ended as you ideally want sponsors to explain any issue they experienced in complete detail.

7. How likely are you to sponsor future events?

Although straightforward, this question is a direct indicator of your event's success. It reveals the sponsor's overall satisfaction with the event, their willingness to invest in future events, and their perceived ROI of sponsorship.

Post-Event Survey Questions for Presenters

Post-event survey questions for speakers and presenters are intended to collect insights on their experience and the impact they felt their participation had on the event.

Here are 4 key post-survey questions to consider asking your presenters:

1. How satisfied were you with the organization and communication before the event?

This question helps gauge the effectiveness of your coordination with the presenters. Positive feedback can highlight strengths in your organizational process, while any criticisms offer a clear direction for enhancing communication and planning for future events.

2. Did the event meet your expectations in terms of audience engagement and interest?

Understanding a presenter's perspective on audience engagement is key to a successful event. The responses to this question will reflect directly on the event's ability to attract the right audience. Use the feedback to guide improvements in both audience targeting and event promotion strategies.

3. How satisfied were you with the technical support and facilities provided?

The quality of technical support and facilities has a direct impact on the presenter's ability to deliver content effectively. The feedback to this question will help you identify any technical shortcomings or logistical challenges faced by presenters, so you can overcome those issues in future events.

4. How could we improve your experience as a presenter in future events?

This open-ended question invites presenters to share their thoughts on potential changes they’d like to see in the future. It's an opportunity to gather specific suggestions for improving presenter support, content delivery and overall event execution.

Post-Event Survey Questions for Volunteers

Volunteers play a crucial role in the success of your event, and understanding their experience is key. With post-event survey questions for volunteers, you aim to uncover how they felt about their participation and its impact on the event.

Here are 4 questions you should ask your event volunteers:

1. Did you feel adequately trained and prepared for your role?

This question will help assess the quality and impact of your training programs. Positive responses suggest that the trainers did an excellent job equipping volunteers with the necessary information and skills, and vice versa.

You could keep this as a yes-or-no question. But making it open-ended will allow volunteers to specify aspects of training they found helpful or areas they felt were lacking.

2. How well were volunteer roles and responsibilities communicated?

Clear communication of roles and responsibilities is vital for a smooth operation. Use the feedback to identify any gaps in the communication process and make sure future volunteers know what's expected of them.

3. How likely are you to volunteer for future events?

Gauging volunteers' willingness to return for future events is a strong indicator of their overall experience. A positive response suggests a satisfying and rewarding experience, while reluctance may indicate the need to improve engagement with volunteers.

4. How could we improve your experience as a volunteer in future events?

This open-ended question allows volunteers to share their insights and suggestions to improve future events. But don't just listen—act on this feedback. Implementing their recommendations shows that their input is valued and taken seriously.

This high-contrast post-event feedback form is guaranteed to grab attention. Customize it for your own events:

Post-Event Survey Questions for Staff

Your staff can offer invaluable insights into your event's triumphs and challenges.

Here are 4 post-event survey questions for staff that are specifically designed to uncover their unique take on the event:

1. How would you rate your overall experience working at the event?

This question will help you capture the staff's general sentiment about their work experience. Structure this question as a rating scale or keep it open-ended to gain as much feedback as possible about their experience.

2. Did you feel adequately prepared and informed to perform your duties?

This question is important to assess the effectiveness of pre-event training and communication. Use any negative feedback to improve your training content or adjust the approach of your instructors.

3. How effective was the internal communication before and during the event?

Adding this question to your post-event surveys will help you evaluate how well information was shared among team members. This will pinpoint strengths in your communication strategy or reveal gaps that are hindering your operational efficiency.

4. Do you think the event was a success? Why or why not?

The staff’s perspective on the event's success is always unique because it combines operational insights with observations of attendee satisfaction. Use this feedback to make strategic improvements for future events.

This multi-step post-event survey template is fully editable and uses a mix of question formats for maximum response rate and engagement:

https://www.visme.co/templates/forms-surveys/event-management-feedback-form-278/

While post-event surveys are key for refining future events, pre-event surveys enable you to assess your current event marketing efforts and give valuable insights into your audience's preferences and expectations.

You can either add a few of these questions to your registration form or show a pre-event survey pop-up right after attendees finish signing up for the event.

Here are 7 pre-event survey questions to ask:

1. How did you hear about this event?

This is one of the most straightforward event planning survey questions you can ask your attendees. It’ll help you understand where attendees are discovering your event, so you can optimize your promotional strategies to reach a wider audience.

2. What motivated you to register for this event?

This question will help you uncover the most appealing aspects of your event—it could be a specific speaker, session or just the overall event theme.

Identifying these key attractions allows you to understand what draws your audience in, allowing you to focus your marketing and content efforts on successful elements.

3. Have you attended this event before?

Knowing if attendees are returning or first-timers can help you gauge the loyalty and growth of your event. Reward returning attendees with special benefits, such as early access to sessions, discounts, or exclusive networking opportunities.

4. What are your primary objectives for attending this event?

Each attendee has a different reason for being at your event—learning, networking, professional development, or simply entertainment.

Understanding these objectives will allow you to tailor your events content, sessions and activities in a way that aligns with attendee goals.

5. Were you able to easily find all of the information you need about our event?

This question will help you measure the effectiveness of your communication strategy. If attendees struggle to find relevant information, it indicates a need to improve your event's website, social media presence, or email communications.

6. What is your preferred method of communication for event updates?

Finding out attendees' preferred communication channels will help you channel your efforts on the most relevant platforms. Whether it's email, social media or text messages, it's your job to tailor your communication strategy to match their preferences.

7. Do you have any special needs that we should be aware of?

This question will demonstrate your commitment to inclusivity and accessibility, so you can make necessary accommodations to support all attendees, such as dietary restrictions or accessibility needs.

How to Write & Structure Your Post-Event Surveys

Organize your questions.

Structuring your surveys can help you maximize response rate and accuracy. Start by prioritizing the most important questions and place them at the top. You want respondents to answer these questions when their memory of the event is still fresh.

Try to put easier, shorter answer questions first as well. This makes the survey appear less intimidating and easier to fill out upfront. Questions that require more thought or typing should come after some of the quicker response questions.

If respondents have already made it halfway through and answered several questions, they’re more likely to persist and complete the entire survey. Prioritizing open-ended feedback questions towards the end takes advantage of that momentum.

Switch up the Question Types

Using a variety of question types makes your survey less monotonous and more engaging. Plus, it helps you gather accurate and effective feedback, as each format is best suited for certain types of questions.

Here are some types of questions to consider mixing in your post-event surveys:

• Yes/No Questions: These straightforward questions are perfect for getting clear, binary responses.
• Multiple Choice Questions (MCQs): These offer respondents a list of predefined answers, making it easier to analyze patterns in preferences or experiences.
• Rating Scale Questions: These questions ask participants to rate their experience on a scale, such as 1 to 5 or 1 to 10.
• Open-Ended Questions: These allow for more detailed, qualitative feedback by giving participants the freedom to express their thoughts and suggestions in their own words.

Use Visme’s feedback form builder to create interactive post-event surveys that use a mix of question types, including MCQs, open-ended and star rating scales.

Here’s a post-event survey template you can customize right away:

Use Clear and Neutral Language

Make sure your questions are easy to understand and free from bias. Don’t use industry jargon and fancy language just to look professional.

Also, avoid leading questions that could influence the responses. The goal is to gather honest and unbiased feedback that genuinely helps you improve future events.

How To Send Your Post-Event Surveys

So, how do you get your survey in front of the event participants? There are several ways to distribute your post-event surveys.

The one you choose will depend on the type of event and your audiences’ preferences. Here are the most common ways to send your surveys:

The best thing about sharing surveys online is you can easily organize and analyze the data by syncing responses directly with your preferred software. Plus, most people would prefer to fill out surveys digitally, especially if they’re attending an online event like a webinar.

There are three ways to share post-event surveys online:

• Email: Embed your survey within an email or share via a link.
• Social media: Share a link to your survey directly with participants in private chats or event groups.
• QR code: Link a QR code to your survey and add it to any brochures, flyers and programs that you share with attendees during the event.
• Embed on a website: Embed your survey on a specific page on your website that you can share with participants in your follow-up emails or conversations.

If you’re creating your post-event surveys with Visme’s form builder , you can share and publish them using all of the methods above. You can generate a shareable link or embed code and even create a QR code to add to your print and promotional materials.

You can share surveys through direct mail and ask for a return copy. However, you then need to manually enter all the responses into a system or spreadsheet to analyze the survey results .

Another way is to distribute paper copies among attendees and participants to fill out onsite before they leave your event. This allows you to capture feedback while the experience is still top of mind.

Craft Engaging Surveys & More with Visme

Post-event surveys help you connect with participants and collect feedback to improve upcoming events. But first, you need to ask the right questions. Creating fun, interactive surveys is key to driving participation and gathering meaningful insights.

That's where Visme comes in. You can easily create surveys and forms that bring your content to life. Add a range of interactive questions, including multiple-choice and open-ended. Even better, use animated characters and apply your branding to make your surveys more engaging.

Visme empowers you with everything you need—stunning feedback form templates , drag-and-drop functionality, integration with your favorite apps and multiple sharing options. You can also track analytics and create reports with icons and data visualizations to analyze responses.

Creating reports for multiple clients, departments or stakeholders? Make your job easier with Dynamic Fields that adapt certain sections and content depending on who you’re sharing your projects with.

Ready to get started? Sign up now for free and turn your data collection processes into memorable experiences for your audience.

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About the Author

Zain is a freelance writer for eCommerce and SaaS businesses. When he’s not crafting converting copy and insightful content, he can be found making travel videos or discussing soccer on social media.

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18 post-event survey questions to ask your attendees

How do you ensure that attendees keep coming back to your meetups, conferences, webinars, or virtual events ? It all starts with knowing what people think about the event.

Getting a clear idea of what people liked and didn’t like about the event can help you make the next one even better. Creating a post-event survey can help you collect that valuable feedback.

In this post, we’re going to discuss the ins and out of post-event surveys — including what types of questions to include — and share some best practices. 

What is an event survey?

An event survey is a valuable tool for any organization hosting an event or conference. Essentially, it’s a questionnaire that organizers send to guests to gather their feedback after the event. The event can be a conference, a webinar, a virtual summit, or another business gathering. 

No matter the size of the event or the format you choose to hold the event in, an event survey will help you better understand your attendees. You can evaluate the responses and use them to understand what’s working as well as what you should improve for future events.

Just so you know

Make your own free online post-event survey to get important event feedback, fast.

What questions should be included in an event survey?

The right questions can help you gauge the success of the event overall. These questions generally boil down to three types — yes/no, open-ended, and multiple choice/ratings. It’s best to include a mix of all three in your post-event survey. 

Yes/no questions

When you need a straightforward yes-or-no answer, this is the way to go. You can always give participants the opportunity to expand on their answers as well. This is particularly helpful if they’ve answered with a “no.” 

Here are some examples of yes/no questions to ask your audience:

• Would you recommend the event to a friend or colleague? 
• Would you attend the event again next year? 
• Did the event meet all of your expectations? 
• Do you think the event was structured well? 
• Was the event a good networking opportunity for you? 
• Would you like to learn about participating in next year’s event? 

Open-ended questions let the respondent give feedback without restrictions. It’s more difficult to analyze open-ended responses when you’re dealing with a large number of surveys, but the qualitative data can provide more interesting insights than other types of questions.

Below are examples of open-ended questions to ask your guests:

• What was the most valuable part of the event for you?
• How can we improve the event for next time?
• What made you decide to attend the event?
• What was your biggest takeaway from the event?
• What topics would you like to see covered next year?
• Do you have any additional suggestions for this event?

Multiple choice/ratings 

These types of questions ask respondents to rank their answers on a numeric scale or select from a set answers.

Here’s a list of rating questions, but you easily change them to a multiple-choice format:

• On a scale of 1–10, how satisfied were you with the event?
• On a scale of 1–10, how would you rate the event overall?
• On a scale of 1–10, how would you rate the location of the event?
• On a scale of 1–10, how would you rate the speakers? 
• On a scale of 1–10, how would you rate the cost of the event?
• On a scale of 1–10, how likely are you to recommend the event to a friend?

Post-event survey best practices 

Here are a few best practices to help you collect more actionable feedback from your event surveys. 

Send the survey within 24 hours of your event 

One of the biggest mistakes that hosts of both virtual and in-person events make is waiting too long to send a feedback survey. If you wait too long, attendees are likely to forget details. They’re also more likely to ignore the survey altogether. 

Send surveys while the event is still fresh in their minds — ideally within 24 hours. This means you’ll need to have the survey and your distribution method prepared in advance.

Want to save time creating your post-event survey? Use one of our free survey templates .

Send a follow-up reminder  

If you don’t receive a survey response after a couple of days, it’s a good idea to send a survey follow-up email . Resend the survey link or form with a personal note — from you or another staff member — asking the attendee to complete the questions. Be sure to express your appreciation for their time and let them know that you’ll use their responses to improve future events.

Offer an incentive to complete the survey

Motivating your audience with an incentive can increase the chances of them filling out the questionnaire. It doesn’t have to be expensive. You can offer a discount on future tickets or products, or enter their name in a raffle for a gift card or other prizes.  

Send surveys to speakers, volunteers, and sponsors 

Post-event surveys aren’t just for attendees. If you modify them a bit, they can also be a great way to collect feedback from speakers, volunteers, and sponsors. Their insights can also help you improve and streamline the process for future events.

If sponsors give you positive feedback, you can also use that as a natural segway to ask them to sponsor future events. 

Put together a game plan to implement survey feedback 

What good is all of this feedback if you don’t review it carefully and use it to inform future events? The next step is to analyze and categorize the feedback. While you don’t need to implement every suggestion, you should tag all of the great suggestions and then work with all stakeholders to prioritize and implement the improvements.

One way to quickly analyze and streamline all of the feedback is by using the new Jotform Report Builder .

You put a lot of time and work into your event. But just because the event is over doesn’t mean your work is done. Send out the post-event surveys, follow up for more responses, and then take action based on the results.

Thank you for helping improve the Jotform Blog. 🎉

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25 Post Event Survey Questions to Ask

Published: March 31, 2021

Just like Joey from "Friends," we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback.

Without feedback, we would never be able to improve. And even though it's hard, feedback is a great way to measure success.

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't.

In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction. And 80% report that attendee engagement and satisfaction were KPIs used for measuring event success.

To design a post event survey, you'll want to ask several types of questions -- from Yes/No, rating, to open-ended questions.

Below, let's review the best post event survey questions to ask.

Post Event Survey Questions

• How satisfied were you with the event?
• What was your favorite experience or moment of the event?
• What could we improve on?
• How useful was the event?
• Did the event meet your expectations?
• How likely would you be to attend our events in the future?
• Would you recommend our events to a friend or colleague?
• Did you have an opportunity and place to ask questions and participate?
• What would have made this event better?
• Why did you attend this event?
• How did you hear about this event?
• Have you attended this event before?
• Would you want to attend this event again in the future?
• Have you attended our other events before?
• Were you satisfied with the amount of activities/workshops?
• Were you satisfied with the quality of the content?
• How helpful was the staff at the event?
• What was your biggest takeaway from the event?
• How satisfied were you with the virtual experience?
• What were your favorite virtual features?
• How easy-to-navigate was the platform for the event?
• How satisfied were you with the networking opportunities provided?
• What topics would you want to see more of at future events?
• How did this event impact your perception of our company?
• Please share any additional comments, thoughts, suggestions for future events.

1. How satisfied were you with the event?

First and foremost, it's important to ask attendees about their overall satisfaction with an event. You can also ask participants to rate specific things including the venue, date, speakers, vendors, catering, quality of sessions, amount of sessions, and more.

This will help you gauge specifically how well you did in each area, but also the overall satisfaction of attendees.

This is probably the first and most important question that is asked on most surveys. It's a great starting point for the specific questions that follow next.

2. What was your favorite experience or moment of the event?

This question should be open-ended and let the participants describe what they liked most about the event and why they liked that moment.

This will help you discover what you did right and what experiences are most valuable to your event attendees.

With this information, you can get an idea about how to plan events in the future and figure out if there's anything that a majority of your attendees agree with or want to see again.

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3. What could we improve on?

Again, this will be an open-ended question that lets your participants give constructive feedback. While it's hard to hear sometimes, this will help you figure out what resonates with your audiences and what doesn't.

By tracking what audiences don't like, you can then improve and iterate future events so people don't have those barriers about attending your next event.

The point of getting feedback isn't just to receive positive feedback, but to figure out what isn't working as well.

4. How useful was the event?

This is a great question for figuring out how actionable the event content was. Did your attendees find the information useful? Did they learn anything? Were they able to apply something they learned from your event into their work flow?

Depending on the type of event you're holding, this can be a great way to figure out if people felt they got their money's worth.

5. Did the event meet your expectations?

Similar to the question above, this question measures if people got what they thought they were going to get. This answers the question, "Did my audience achieve their goal by attending this event?"

This should be an open-ended question that allows users to expand and explain why the event met their expectations, or why it didn't.

6. How likely would you be to attend our events in the future?

With this question, you'll learn how many people plan to keep up to date with your events. If they were generally satisfied, they'll say yes. If they weren't, they'll say no.

This does a good job of figuring out how well you marketed and sold your company as an authority and trustworthy leader in the industry.

7. Would you recommend our events to a friend or colleague?

Given that people are more likely to purchase a product their friend has shared with them and the importance of customer reviews, referrals are a great way to measure how satisfied your event attendees are.

Liking your event or products isn't enough -- do they like you enough to talk about you with their friends? That's the true mark of success for an event.

8. Did you have an opportunity and place to ask questions and participate?

Whether you provided online support or you had event helpers around the building, it's important to note whether attendees noticed that help and if they felt supported. When you run an event, there are bound to be questions about registration, access to certain workshops, and more.

This question lets you know that your audience knew where to go if they had a question. If they didn't feel like they had a space to ask questions, then you can do better about promoting your support channels.

9. What would have made this event better?

This is a great question to crowdsource event ideas from your target audience. What do they want to see? What gaps did they see in your event from competitors? With this question, you'll be able to brainstorm ways to improve your next event.

10. Why did you attend this event?

You can use this question as a way to inform your pre event marketing. This will let you know what your audience liked about your marketing and what they expected from you. This open-ended question will give you a chance to show up for your audience and give them what they want.

11. How did you hear about this event?

Again, this is a great way to evaluate your pre event marketing. Where are attendees learning about your event? What marketing channels are working best? What marketing channels aren't working at all?

This will tell you where to focus your pre event marketing for your next event and let you know places where you need to pay more attention and improve on.

12. Have you attended this event before?

A great metric to keep track of is how many repeat attendees you have coming to your regular or annual events. This will let you know how many people see the value in your event and want to continue attending.

Again, this metric will let you know where to focus your marketing efforts. Do you want to increase repeat attendance? Then perhaps you need to focus on the customer experience during the event. Do you have great repeat customers but not enough new acquisitions? This will let you know that you need to focus on pre event marketing channels.

13. Would you want to attend this event again in the future?

This question, while similar to one of the above, measures how likely someone is to attend the same event in the future. Do they see value in attending this event every year? Or do they feel like they got everything they needed?

Again, just like it's easier to retain customers than get new ones, it's easier to convince former participants to attend the same event again. This will reveal if your audience is excited about coming to your event in the future and then you can compare with the number of attendees who actually came back the next year.

14. Have you attended our other events before?

This question will let you know how many loyal followers you have. Are the people coming to your events in your community? Or are these new people who haven't heard of your brand before? This will help you measure where you're acquiring event attendees.

15. Were you satisfied with the amount of activities/workshops?

This is a specific question that measures satisfaction with the quantity of activities or workshops available to attendees. Essentially, was there enough for your participants to do during the event. Or was there too much? Either way, this question is important to figure out if you and your audience are aligned on what content they want.

16. Were you satisfied with the quality of the content?

Once you know how much content to offer your audience, it's time to ask about the quality of the content. Did they find the information helpful? Was this worth paying for? This will help establish trust with your audience that you can present high quality content and information that they find valuable and useful.

This will also help you gauge what content your audience is interested in. If they were not satisfied with the quality, it could be because the type of content, the speakers, or the way it was presented.

17. How helpful was the staff at the event?

This is an excellent question that will help you figure out how your staff performed during this event. When attendees asked questions or used support, was the staff friendly and helpful? Or was there a staffing issue?

This will help you figure out how quickly issues were resolved and if participants enjoyed their experience.

18. What was your biggest takeaway from the event?

Again, this helps you determine what people were able to learn from your event and what they got out of it. Does that align with your goals for the event? If not, this is a great way to learn what people took away from your event and what they expected.

19. How satisfied were you with the virtual experience?

If you're holding a virtual event, it's important to add post event questions that measure the success of the virtual experience.

You can leave this as a rating and/or an optional open-ended question to let people explain why they were or were not satisfied with the virtual experience. Attendees might comment on the ease of navigation or the audio quality, for instance.

20. What were your favorite virtual features?

If you offered any special online features or an event app, this is the place to figure out what your attendees thought about those features. This lets you measure the success of your virtual platform overall -- did this platform provide features that your audience liked? Or were there other features they wished were available?

21. How easy to navigate was the platform for the event?

Similarly, this question is meant to measure the effectiveness of your online platform for your virtual events. If the platform isn't intuitive or easy for participants to use, then they probably won't consider coming back for your other events. This will help you gauge if improvements need to be made to the online experience.

22. How satisfied were you with the networking opportunities provided?

Lots of marketing events are meant to allow networking and a lot of people attend these events to network with other professionals. If networking is something that your audience wants from you, it's important to measure the success of your networking opportunities.

This can be a rating question or an open-ended question so your attendees can elaborate on what they liked about the networking opportunities or didn't like.

23. What topics would you want to see more of at future events?

Again, it's always a good idea to learn what content your audience wants to see. How can you figure that out? Just ask.

In your survey, you can ask what type of topics they're interested in learning about in the future. This will also give you new perspectives and content ideas for your next event.

24. How did this event impact your perception of our company?

This is a great question for learning how effective your brand story and messaging is at your event. Is your branding clear through your event marketing materials? How does it fit in to the larger strategic picture? This question will let you track how effective your event was in terms of branding.

25. Please share any additional comments, thoughts, suggestions for future events.

Of course, ending with an open-ended question where participants can leave feedback on any area is a best practice. You want your attendees to feel like they can tell you their overall thoughts and opinions.

Hopefully the questions in your survey got your attendees thinking and they might also feel like there are other topics to cover. Since you can't ask every question you'd probably like to, this helps you figure out what's important to your audience.

Post event surveys are mainly used to measure how successful an event was. These surveys will give you information that you need to improve future events.

Now, post event survey questions aren't the only type of surveys you'll want to send out. You might consider also sending a pre-event survey. A pre-event survey will help you measure your current event marketing, see what got people excited about the event in the first place, and how to tailor the event to the actual attendees.

Here are some examples of what that might look like.

Pre Event Survey Questions

• What are you most excited about?
• Why did you choose to attend this event?
• Do you have special accommodations you would like us to be aware of?
• Was there any event information that was difficult for you to find?
• Which social media platform do you use the most?

1. How did you hear about this event?

This question is great to ask either before or after an event. You could send this in a pre event survey to figure out what marketing channels are working the best. This will help you make changes to your budget and priorities when you continue marketing the event.

2. What are you most excited about?

With this pre event question, you can gauge what people are most looking forward to. Again, this will help inform your marketing budget and priorities so you can fulfill any customer expectations.

3. Have you attended this event before?

Similar to the first question, this can be asked before or after an event. The reason to find this out before an event is to see if you are getting a lot of repeat attendees or if you need to do more marketing to previous attendees.

4. Why did you choose to attend this event?

This is a great question to ask before an event because it will tell you what people are most looking forward to. This will help you prepare for an event so you can deliver on what people are expecting.

5. Do you have special accommodations you would like us to be aware of?

Logistically, this is important to know. If you don't have a lot of attendees, and accommodations need to be made, then you should be aware of what those accommodations are. If you're holding a larger event, you need to consider the type of accommodations you'll need to make for various attendees.

6. Was there any event information that was difficult for you to find?

Again, this will help you make adjustments to the pre event and registration process while it's still going on. This should help you get more registrants, ultimately, because you can pivot your strategy in real time.

7. Which social media platform do you use the most?

If you don't have a plan for how you're going to communicate with your attendees during the event, social media is a great option. But what platform would work best? You can use a pre event survey to learn what social media platforms your audience uses the most, so you can provide helpful information during your event.

Conducting pre or post event surveys is an important part of measuring the success of your event team and marketing team. To do this, you can use a survey tool, like HubSpot . Regardless of the tool you use, remember that the goal of sending a survey is to receive both positive and constructive feedback so that you can improve your event marketing and events.

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25 post-event survey questions to get valuable feedback

Last updated

13 January 2024

Reviewed by

Miroslav Damyanov

You plan, work, and worry over your event to make sure everything goes to plan and your participants have a great experience. But your job doesn’t end there. You need to know how you and your team performed so you can repeat what you did right when executing future events and correct what didn’t go so well. 

The most important thing to do when sending a post-event survey is to ask the right participants the right questions. This will help ensure you get valuable feedback.

This article will provide background on why post-event surveys are important and the best way to conduct them. You’ll also find sample questions that will help you compose an effective post-event survey for all respondents.

Free template to analyze your survey results

Analyze your survey results in a way that's easy to digest for your clients, colleagues or users.

• What is an event survey?

Event surveys provide input for your event planning in three phases: pre-event, during, and post-event. They create input opportunities for attendees, sponsors, presenters, volunteers, and staff.

Pre-event survey : a pre-event survey is instrumental in assessing attendance expectations, gauging interest in potential topics, gathering insights on logistics, scrutinizing the schedule, and more.

During-event survey : a during-event survey empowers you to make real-time adjustments, enhancing the overall experience for both attendees and presenters.

Post-event survey : the post-event survey holds equal significance, offering a diverse range of feedback from all participants. It serves as a valuable guide for refining and shaping your future events.

A post-event survey can come in many forms. You might enclose a paper survey in event packets, send an email survey to participants, or provide the link to an online survey. Online surveys tend to generate the greatest return. Through sites like Survey Monkey, Google Forms , and Typeform, they incur little to no expense.

You can present questions in several formats—yes/no, interval scale, multiple choice, and open-ended . Each provides different benefits, so you’ll likely want to include each type in your post-event survey.

• Why are event surveys important?

While you and your staff will have your own opinions about how an event went, you won’t get a full picture without input from different participants. Here are some of the benefits of conducting post-event surveys:

You can find out whether your reflections match up with those of your attendees. For example, your attendees might have loved something you thought was a failure. This also applies in reverse: something you believe to be a success may have disappointed your attendees.

You can present the hard data you gain from surveys to sponsors or corporate leaders. Doing so can enable you to ensure resources and corporate buy-in for your next event.

You can learn about an event’s timing and how well it fits in with participants’ schedules.

You can discover how well a format works for virtual participants if you have a hybrid event or an all-virtual event.

A post-event survey will provide you with a well-rounded look back at your event and reveal ways to attract participants and improve future events.

• Types of event survey questions

Four basic types of questions will allow you to get the broadest feedback from all those involved in your event. Survey response rates are higher for short surveys, so try to limit them to 1–10 questions only.

Survey experts also recommend starting with simple questions. This approach engages more respondents. It’s better to start with yes/no questions and work your way up to open-ended questions, as these take more time for respondents to complete.

Yes/no questions

Employing a series of yes/no questions can help you gather concrete data to inform future event planning. These straightforward inquiries offer tangible insights.

They span from assessing if the event met expectations to gauging the participant’s willingness to recommend it to colleagues. You can compile the resulting hard data into graphs or charts, providing a visually compelling presentation for stakeholders as you embark on the planning process for your next event.

Interval scale questions

Interval scale questions yield valuable data, influencing future events and facilitating clear communication with stakeholders.

A five-point Likert scale, with responses ranging from very dissatisfied to very satisfied, comes in useful. It’s simple for administrators and respondents, easy to complete, mobile-friendly, and doesn’t overwhelm the respondent.

These scales also allow you to assess intangibles like food, facilities, and schedules.

Multiple-choice questions

Using multiple-choice questions about different aspects of the event enables participants to tell you their favorite parts.

For example, you can ask about their favorite speaker or food. Opt for single-select or multi-select answer choices with corresponding lists of the participating speakers and meal options. This approach streamlines participant feedback, making it more convenient for them to recall and share their thoughts without needing to reference notes or event materials.

Open-ended questions

Open-ended questions provide a deeper look into the reasoning behind your respondents’ answers.

Compiling these responses will be more time-consuming, and they don’t fit easily into charts or tables. However, they provide valuable responses on what aspects of an event were the best and the worst.

• How to write, structure, and send your post-event surveys

Ideally, draft your post-event survey before the event. This means you can send it to participants as quickly as possible. 

Ensure you have contact information for attendees

Gather email addresses, cell phone numbers, mailing addresses, and social media links from attendees and presenters during the registration process. Doing so enables you to contact them quickly after the event.

You also can include a QR code in event packets and links on your website so participants can take the survey at a time that suits them. 

Consider when to send your post-event survey

It’s best to get feedback while the event is fresh in people’s minds. Sending an email or social media link to the survey within 24 hours of the event or on the first business day after the event will give people a chance to respond after they have had time to process it. Give them time to read through any event materials and consider how they can apply what they learned.

Consider survey question types

Choose survey questions that will be quick for participants to answer but still provide you with valuable feedback. Bear in mind that few people would spend more than 20 minutes on an event survey.

Follow up with attendees who don’t respond

Send a reminder about the post-event survey to those who haven’t responded within a few days. It’s best not to send more than three reminders or send them more than a month after the event.

• How to encourage responses to your post-event survey

Although you’d like to think you wowed attendees enough that they would be eager to complete your post-event survey, you can consider offering incentives.

For example, you could offer a discount on your next event or enter respondents into a raffle. You want them to feel you value their opinions and are open to applying any suggestions for future events.

• Examples of post-event survey questions

Here are some general questions to ask your attendees in your post-event survey:

1. Did the event meet your expectations? (Yes/no)

This question provides a quick snapshot of the responses and lets you quantify results for sponsors and stakeholders. 

2. Will you consider attending future events? (Yes/no)

The answers to this question allow you to plan for future events. You can also determine whether to include the individual in databases to receive notifications about future events.

3. Was the event schedule appropriate for the presented materials? (Yes/no)

This question enables you to learn whether the respondent thought the timeframe used was appropriate for the amount of learning they did.

4. Did you have adequate time for networking? (Yes/no)

Networking is a vital element of any event. You want to be sure that you’re giving people enough time to interact with other attendees and presenters.

5. Were the facilities adequate for the event? (Scale from 1: Not at all, to 5: Very much)

While this is an interval scale question, you can also include a comment section to determine what was good about the venue or what was lacking.

6. Were the meals satisfactory? (Scale from 1: Not at all, to 5: Very much)

This question enables you to gain an overall impression of what your attendees thought of the meals. You can gain further insights on this topic with a multiple-choice question (question 11). 

7. How satisfied or not were you with the materials presented during the sessions? (Scale from 1: Not at all satisfied, to 5: Very satisfied)

Provides a more in-depth look at your attendees’ satisfaction or lack of satisfaction with the topics and speakers.

8. Did you think the presenters were well-prepared? (Scale from 1: Not at all, to 5: Very much)

This question allows respondents to give a stronger opinion of the overall quality of your presenters.

9. What was your favorite session/presentation/keynote speaker? (Multiple choice)

Depending on the length of your event, you could use multiple-choice questions like this to understand how different programs were received by attendees.

10. What session/presentation/keynote speaker did not meet your expectations? (Multiple choice)

Remember, you want to be open to negative feedback as you look to improve.

11. What was your favorite meal? (Multiple choice)

People will remember the food long after they remember some of your presenters. You don’t want to put all your effort into securing brilliant speakers if the food options leave a lot to be desired.

12. How likely is it that you would recommend [event name] to a friend or colleague?

Respondents provide their rating on a scale of 0–10, with 0 being “Not at all likely” and 10 being “Extremely likely.”

The net promoter score (NPS) can help you categorize attendees into promoters (9–10), passives (7–8), and detractors (0–6).

13. What was your favorite aspect of the event? (Open-ended)

Your open-ended questions should be generic enough to allow attendees to speak to whatever is on their minds. You might not consider some aspects of the event that could be keenly important to attendees.

14. Where could we improve on upcoming events? (Open-ended)

Attendees need to feel that you care about their opinions and are willing to make changes to encourage them to return for future events.

15. What else would you like to tell us about the event? (Open-ended)

Always close the survey with an open-ended question that invites attendees to share any feedback they want.

Example questions for sponsors, presenters, and volunteers

To gain wider feedback from multiple perspectives, ask sponsors, presenters, and volunteers to complete a post-event survey. Here are some example questions:

1. Did you feel attendees had a good experience? (Yes/no)

Key stakeholders can interact with attendees while you and your staff are busy handling the logistics. You want to know whether they received positive feedback from attendees during the event.

2. Were you given all the information you needed to fulfill your role in the event? (Yes/no)

Those involved need to feel like they were supported by staff throughout the event’s planning and execution. This involves receiving all the tools and materials they need and being able to contact the event team easily.

3. How would you rate your experience at the event? (Scale from 1: Not at all satisfied, to 5: Very satisfied)

This allows you to quantify how key stakeholders felt about their participation in the event.

4. What are your suggestions for future events? (Open-ended)

Let stakeholders know you value their opinions and input when it comes to planning future events.

Example questions for staff

Your staff play a key role in the event’s success and will do so again next time. Their post-event feedback is crucial. Here are some example questions you might ask staff:

1. In general, did you think that participants (attendees, sponsors, presenters, volunteers) were satisfied with the event? (Yes/no)

Answers to this question will provide a quick snapshot of how staff felt about the success of the event or lack thereof.

2. How satisfied were you with the event? (Scale from 1: Not at all satisfied, to 5: Very satisfied)

This question enables you to obtain a more quantified understanding of the staff members’ reactions.

3. What can we do to improve the next event? (Open-ended)

You and your staff will discuss this question a lot when planning the next event, so the question gives you a good starting point for those discussions.

Example questions for virtual events

Even if your event was held virtually, it is still advantageous to get feedback from attendees. Here are some examples of post-virtual-event survey questions for attendees:

1. How satisfied were you with your platform experience? (Scale from 1: Not at all satisfied, to 5: Very satisfied)

This gives an idea of how your virtual attendees viewed the technical side of the event, including the platform and tools used.

2. How satisfied were you with your interaction with others during the virtual event? (Scale from 1: Not at all satisfied, to 5: Very satisfied)

Through this question, you’ll learn whether virtual attendees felt included and acknowledged while participating.

3. How can we improve the virtual experience at future events? (Open-ended)

With this question, virtual attendees have the opportunity to educate you and your team on ways to improve the virtual aspects of the event. They have a unique perspective that could be extremely useful when planning your next virtual event.

• Final thoughts

As an event planner, be it for a non-profit organization, a business, or anything in between, you face a big challenge in satisfying a disparate group of attendees. A post-event survey provides valuable feedback as you move forward with future events.

Being open to negative input provides opportunities for you and your team to grow and improve with each event. Embrace the post-event survey as a vital part of your role and learn with each response how to become a better event planner.

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Post event survey questions: what to ask and why.

10 min read For any kind of event, attendee feedback is essential if you plan to improve future events or give attendees what they want. Although it can be hard to hear, gathering feedback in the form of post event surveys is the best way to improve attendee experience in the future.

Using post event surveys you can find out exactly what attendees thought of your event, which parts they enjoyed the most or got the most out of, or which parts they thought could be improved at future events.

Creating post event surveys involves using several types of questions.

Whether you’re gathering qualitative data through open ended questions, or are measuring attendee satisfaction using quantitative surveys, you can generate a lot of useful information if you ask the right questions.

In this guide we take a closer look at post event survey questions, from what they are, to which questions you should ask and what the benefits are.

What are post event survey questions and why should I care?

Post event surveys are a great way to gather valuable feedback from actual event attendees that can be used to judge the success of your event, and help you improve future events.

Whether the feedback you gain from your survey questions is positive or negative, the business impact of post event surveys cannot be underestimated.

The business impact of post event surveys can be seen in how they inform how future events are run using real feedback from event attendees to make improvements.

When it comes to planning future events, your post event survey can inform everything from the timing of your event, to the perceived quality of the speakers, the usefulness of the content, and how likely people would be to attend future events.

Post event survey questions should be used at the end of every event you host, whether it’s a virtual event or webinar, networking opportunities, corporate events and conferences.

Improve your post event surveys with Qualtrics

Why use post-event surveys, build trust with your target audience.

People like to think that their opinions matter, especially when they’re asked for feedback about an experience. By asking questions post event you are letting your event attendees know that you value their opinion and want their advice to improve your next event.

Make more informed decisions

The worst thing you can do when planning your next event is make assumptions over what has worked before. Where you may have deemed your event success, your actual attendees may have disliked an element you thought worked well.

If you repeat the same thing, you’ll reduce the chances of previous attendees coming back.

Measure event potential

A post event survey is excellent for providing constructive feedback on the types of events your running or the type of content you use in your conferences and events.

By using a post event survey you can judge the potential for future events, or at least rule out whether a particular event type is worth repeating.

This can save you a lot of time and effort and help you focus on your next event.

Improve future events

While post event survey questions should help to highlight the things you’ve done well, you should also ask for feedback to help you improve future conferences or events.

You should get feedback on everything about your event. From the friendliness of staff, to the registration process, communication during the event, the speakers, the agenda, even the refreshments.

Get as much post event feedback as you can to help with planning your next upcoming event.

What are good post event survey questions?

Event survey questions should be made up of several different types of questions that will provide a mix of qualitative and quantitative responses.

Here’s just a few of the questions you could use when creating surveys for your event:

Rating scale questions

Rating scale questions are effective when you want attendees to provide general feelings about your events. These are closed questions that simply ask respondents to choose a number on a rating scale, for example:

How would you rate the experience you had at the event?

1 – Excellent

2 – Good

3 – Neutral

4 – Poor

5 – Terrible

Multiple choice questions

A multiple choice question can be useful because the respondent just needs to choose from an option you’ve provided (although it can deny attendees the chance to provide additional information. For example:

Which session did you find most valuable?

Open ended questions

Open ended questions work well when you want to explore an attendees thoughts or opinions in their own words, and gather more individual responses. They want provide any statistically relevant information, but the nature of the answers can still provide valuable feedback. For example:

Which part of the conference did you find most enjoyable?

Which part of the conference did you find least enjoyable?

What changes would you recommend we make for next year’s event?

Likert scale questions

Likert scale questions are closed questions that ask respondents to rank their overall satisfaction from one extreme of scale to another. They can be very effective at providing statistically useful data. For example:

I’m satisfied with the level of information presented by the keynote speaker

1 – Strongly Agree

2 – Agree

3 – Neither agree nor disagree

4 – Disagree

5 – Strongly disagree

How many questions should a post event survey have?

While there’s no set rule over how many questions the ideal post event survey should have, according to SurveyMonkey , respondents are most likely to finish shorter surveys.

It’s important not to overload attendees with too many questions as it could leave a bad last impression on your event.

Having said that you should use as many questions as you need to get the feedback that’s relevant to your event.

You should use a mix of question types to ensure you get a balance of quantitative and qualitative responses.

What questions should I ask in a post webinar survey?

With more events going online and the increasing popularity of virtual events, this has lead to more challenges when it comes to event surveys.

Some key questions you should ask in your post virtual events surveys include:

• Did you find the webinar engaging / interactive enough?
• How would you rate the quality of the slides & content
• Did the event meet your expectations
• How likely would you be to attend future events?
• Would you be interested in future events about this topic?
• Would you rate the speaker’s presentation skills
• Did you have any problems accessing the event?
• How would you rate the technology used in the event?

Examples of survey questions generalized and specific for all event

How satisfied were you with the overall event experience.

It’s always useful to know what attendees thought about your event in general. You can then use follow up questions to get feedback on specific aspects of the event.

What was your favorite part of the event?

This can be useful for measuring success and you might be surprised that what you thought would be the highlight was outdone by another aspect of your event.

How could we improve future events?

Remember, negative feedback is just as important as positive feedback (if not more important). Especially if it can help you improve future events.

How likely would you be to attend one of our events in the future?

This can be useful as a measure of success for your event, but can also be used to inform your marketing and understand whether you met expectations.

How satisfied were you with the information you received during the event?

Once people are at your event you want to ensure they know where to go and what they need to do. This will help you understand how attendees judged your event organization.

How friendly did you find the event staff?

Understanding how staff performed at your event can help you make improvements in future and ensure your event or conference isn’t let down by poor customer service.

Did you have enough opportunity to network?

If you’re running a B2B event in particular, you should remember that attendees may be looking for a chance to add to their network and talk with like minded people in their industry. If attendees feel they’ve been shuffled from one thing to another with no chance to network, you need to know.

Please add additional comments

You should always have this type of open ended event survey question because attendees might have specific feedback you haven’t given them an opportunity to give in other questions. This type of event survey question can provide valuable, personal feedback from attendees.

Did the event technology improve the experience?

If you’re holding a virtual event, or even a hybrid event, it would be useful to know if the technology you’ve used was helpful, or if attendees found it a hindrance or difficult to use.

Event survey questions are an important part of evaluating your event and gaining information for planning your next event.

With Qualtrics you can easily ask event survey questions to understand what made your event compelling, and what left attendees wanting more, and what you could improve.

Using Qualtrics event feedback you can understand everything from event logistics and attendee satisfaction, to understanding the effectiveness of your content and speakers as well the biggest opportunities to improve in the future.

Get everything you need to gather data to help measure success of your event in one place where you can access and visualize all your information to make info

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20+ post-event survey questions to ask after an online event

You spent months planning your online event, and now that it’s over, it’s time to sit back and relax, right? Not so fast! After hosting an event, there’s one more thing you absolutely must do: send post-event surveys to your attendees.

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Post-event surveys help you collect deep insight directly from your event attendees—in their own words—so you can plan and improve future events that are guaranteed to be worthwhile to your audience.

But what questions should you ask, and what should you do with the feedback you collect? In this article, you’ll learn which post-event survey questions to ask and how to analyze your responses. We cover:

2 types of post-event survey questions (with 20+ examples)

The importance of post-event survey questions, what to do with post-event survey data, host an online event your audience will love.

Use Hotjar Surveys to collect attendee feedback and learn how you can host the most worthwhile online event for your audience.

You can ask two main types of questions after your event: open- and closed-ended questions .

Open-ended questions allow for deep insight but are harder to quantify and analyze, while closed-ended questions are easier to analyze but don’t offer deep insight.

Useful post-event surveys—that is, surveys that give you actionable feedback —include a mix of open- and closed-ended questions, but the types of survey questions you ask ultimately depend on the post-event feedback you want. For example:

If you want thoughtful answers , ask an open-ended question like “What would you like to see improved for the next event?”

If you want to know whether your event met attendees’ expectations , ask a yes or no question like “Did our event meet your expectations?”

If you want to know the level of satisfaction with your event , use a Likert scale so attendees can rate your event.

To track potential event growth , use rating scale questions like “How likely are you to recommend this event?”

To segment your audience , ask nominal questions like “What is your job title?”

Here are some examples of event questions to ask depending on your goals and the type of feedback you need:

1. Open-ended post-event survey questions

Open-ended questions are broad questions that can’t be answered with ‘yes’ or ‘no’. They require thoughtful answers from your event attendees, making them helpful in collecting rich, qualitative data.

Open-ended questions are beneficial for gathering detailed answers about your attendees’ event experience, but they can be difficult to analyze and require more time (and thought) from participants than closed-ended questions.

Limit open-ended questions and clarify the wording so participants know exactly what you’re asking. Use an open-ended question to supplement or complement closed-ended questions and gather more information about attendees' thoughts on specific parts of the event.

2. Closed-ended post-event survey questions

Closed-ended questions are narrow questions that don’t require detailed answers. They usually come in one of the following forms, and we’ll cover examples of each one below:

Yes or no questions: "Did you like today’s event?"

Likert scale questions: "On a scale from 1 to 5, how satisfied were you after attending the event?"

Rating scale questions: "Rate our event on a scale from 1 to 10."

Nominal questions: "Did you attend the event live or watch the replay?"

Closed-ended questions are easy to quantify and analyze because they have specific answers your recipient must choose from. If you want more detail, allow respondents to elaborate on their answers with a follow-up open-ended question.

💡 Pro tip: use Survey Logic to add context to your closed-ended questions.

With Hotjar Surveys , you can use Survey Logic to ask follow-up questions by customizing your survey based on your respondents' answers.

For example, if you start with a closed-ended question like “Did our webinar meet your expectations?” you can send a follow-up question to those who answer 'no' to ask, “Why didn’t our event meet your expectations?"

Examples of post-event yes or no questions

Yes or no questions are easy to answer (there are only two options!) and can help you segment respondents for follow-up questions.

Examples of post-event Likert scale questions

The Likert scale is a 5- or 7-point scale that measures a respondent’s level of agreement or the intensity of their feelings towards a particular statement. Likert scale questions are helpful when you want more in-depth insight into how attendees feel after your event.

Using Likert scale questions to learn about ease-of-use (e.g. how accessible the event was or how easy it was to sign up), as well as people’s overall satisfaction with the event, will help you measure your Customer Effort Score (CES) and customer satisfaction (CSAT). 

Likert scales can help you understand attendee satisfaction at a glance , giving insight into whether they’ll attend future events or refer them to someone else.

💡 Pro tip: to guarantee high satisfaction levels, it’s worth considering including a pre-event survey in your event marketing strategy to involve your audience from the beginning, and ensure you’re meeting their expectations about the attendee experience ahead of time.

Examples of post-event rating scale questions

Rating scale questions display answers on a scale, usually from 1 to 10, but you can customize the scale range or even use different qualifiers like emojis (just make sure it’s clear what each end of the scale represents). You can then plot responses on graphs and charts to find trends in your data.

Rating scale questions are beneficial for evaluating multiple online events to learn whether they improve over time . Running and analyzing an NPS® survey using a rating scale to ask people if they would recommend your event is great for knowing whether you’ll get a good turnout for future events.

Examples of post-event nominal questions

Nominal or multiple-choice questions help segment your audience into categories for further analysis.

For example, you might notice those who watched the event replay had lower levels of satisfaction with your event than those who attended live. This information helps you pinpoint specific areas you need to address.

💡 Pro tip: while the goal of a post-event survey is to collect feedback after an event, it can be helpful to have the survey displayed somewhere on your attendees’ screen before the event is over.

Hotjar Surveys lets you embed a simple pop-up survey anywhere on a webpage so you can direct your attendees’ attention to it during the event and make sure their responses are fresh in their minds. Alternatively, you can share a more thorough questionnaire with them later via email or social media (just keep in mind that response rates will decline the longer you wait).

Whether you’re hosting a webinar, virtual event, or conference, collecting and analyzing feedback from attendees and event stakeholders helps you plan and improve next year’s event and reveals key insights you otherwise wouldn’t have access to.

Although you can gather data without surveying attendees—like the event’s ROI or sign-up rate— quantitative data is limited and won’t help you understand how to improve future online events or why your event performed the way it did.

Giving a voice to your attendees through post-event surveys will help you understand who attended your event and pinpoint areas for improvement. You can even poll event organizers and presenters to see how they thought the event went and gather suggestions for improving the event planning in the future.

Post-event surveys help you:

Build trust: when you ask your audience for their opinion, you're telling them you care about their experience and that they can trust you to host more worthwhile events in the future

Eliminate guesswork: get valuable feedback directly from event attendees and planners so you don't have to make guesses about why your online event was or wasn’t a success

Estimate event growth: running and analyzing a Net Promoter Score® (NPS) survey helps you estimate how much your event will grow in the following years by finding out whether attendees would recommend your event to others

Improve future events: you can use the insight and constructive feedback you get from attendees to improve future events

💡 Pro tip: to run a post-event survey that leads to actionable results, choose an online survey tool that lets you collect feedback effectively, without hassle.  

Hotjar Surveys has all the features you need to run a successful survey, from our user-friendly survey builder to our AI-powered survey generator and curated survey templates . You can start building a survey today with our free forever plan, which lets you run three surveys at a time, each with unlimited questions.

Once you collect your answers, it’s time to analyze your survey data and use it to plan your next event.

Closed-ended questions are easy to analyze and organize since you can arrange the responses into charts and graphs:

You can use Hotjar’s open-ended questions analysis template to analyze open-ended questions.

After organizing and analyzing your survey data, use it to:

Schedule follow-up calls to dig deeper within a specific area

Reach out to dissatisfied event attendees to gain back their trust and learn more about what caused their dissatisfaction

Get permission from event attendees to create testimonials or personas from their survey responses

Plan necessary changes for your next event

💡 Pro tip: need more help creating surveys and finding the right participants? Learn how to conduct a successful online survey to get actionable insights that'll help you host an online event your audience is eager to attend. 

Or, harness the power of Hotjar’s AI for Surveys : sit back and relax as our AI generates a post-event survey based on your goal in seconds, then find out which factors lead to a successful event with an automated summary report that provides a brief overview of what attendees had to say, taking the stress out of manually analyzing loads of responses.

Post-event survey FAQs

What are post-event surveys.

Post-event surveys are surveys sent to attendees after an online event, like a webinar or conference, to help you gauge their level of satisfaction.

Post-event survey questions come in the form of open- and closed-ended questions, which give you qualitative and quantitative survey data that you can use to plan and improve future events.

Why are post-event survey questions important?

Post-event surveys help you collect attendee feedback to:

Understand whether your event met expectations (and why it did or didn’t)

Improve and plan future events

Determine potential event growth

Give your attendees a voice so they feel valued

How do I send post-event survey questions?

You can send post-event survey questions with an online survey tool like Hotjar . Either place a Hotjar Survey on your website or send an external link survey to your event attendees.

How soon after an event should you send a survey?

You should send post-event surveys within one week of the event's end. This way, the event is still fresh in your attendees’ minds, ensuring more relevant and accurate feedback.

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30 Great Post-Event Survey Questions to Ask

Did you know that the average webinar has more than 260 attendees ? While the pandemic has made an impact on the events industry, it’s getting back as strong as ever. Whether you run virtual events using an event app or prefer in-person interaction, events can be a powerful source of new business.

Instead of asking people what they think about the event on the spot, send them a post-event survey right after . This will help you show your participants that you value their opinion, capture any feedback they might have, and improve your events in the future.

Once you’ve picked the right tool, creating a survey is easy. Let’s take a look at how it’s done. 

What is a post-event survey?

A post-event survey is a type of event feedback survey you run after an event (in-person, virtual event, hybrid) to find out what the participants thought about the event. The aim is to get feedback on various aspects so that you know what you’ve done well and what needs improvement.

While event attendees are your most important target audience, you should not forget about your:

• event sponsors
• team members

Sending out a great post-event survey in time ensures that you provide a better experience for everyone involved in any upcoming events you may host.

If events are a significant part of your marketing and sales strategy, you may consider running pre-event surveys as well.

Benefits of running a post-event survey

There are many reasons you should consider sending out surveys after your event, but we’ll mention just a few of the most important ones.

Using a direct source of meaningful and genuine feedback 

You may be aware that people rarely provide feedback on their own. In most cases, they won’t be tempted to do so unless they’re pretty dissatisfied. Research shows that only one in 26 unhappy customers complain - the rest simply leave.

Running a post-event survey lets you control the narrative and ask event attendees and speakers for feedback about specific topics. You don’t have to wait for the off chance that someone may give you feedback. You can get the qualitative and quantitative feedback you need to make a difference in future events.

Assessing your events multidimensionally

We often think about just one aspect of an event which is the event attendees. We need them to get a return on investment from the event, and this is why they get all the focus. However, to prepare a stellar event, you need multiple feedback sources .

Creating a survey is easy and takes just minutes. This is just one of the reasons to create multiple survey types for different stakeholders so you can get a comprehensive overview of how an event was received as opposed to a single perspective.

Drawing conclusions for future events

What went well? What should have been removed from your event? Perhaps the attendees disliked your Q&A session and found a specific speaker boring. You won’t know unless you ask the right survey questions .

Post-event surveys help you find out what you should continue doing and what needs to be eliminated to provide a better experience for everyone involved as you work on future events. 

How to create a perfect post-event survey

If you’ve never created a survey before, you could have a few concerns or questions. Here’s everything you need to know before creating your first post-event survey.

Keep it short

The rule of thumb for creating surveys is that the fewer questions it has, the better it performs. For surveys with 1-3 questions, the completion rate is 83% . The more questions you add, the lower the survey completion rate will be. It may be worth it to send fewer shorter surveys to different audiences rather than one long survey to secure the best feedback.

Send it out on time

When should you send a survey after an event? It really depends, but the only good answer is: as soon as possible. You want to strike while the iron is hot and when the memory of the event is still fresh. The sooner you send the surveys after the event, the better, but ideally, you want to dispatch them within the first 24 hours. 

Juggle with formats and question types

The beauty of event surveys is that you can try out different types of questions: multiple choice, drop-down, matrix, yes/no questions, you name it. Besides questions, you can try out different ways to send your surveys: email, SMS, and live chat on your website.

If you have a sizeable audience, it’s worth testing out different question and survey formats to see which event surveys deliver the best results and the most actionable feedback .

Turn data into actionable insights

When you create a post-event survey in Survicate, your answers get stored in your dashboard where you can see who responded and how. You can get an actionable breakdown of your answers but don’t get stuck on numbers alone. Once the responses stop coming in, analyze them and make an action plan.

Ask some questions sooner than others

You can ask your event attendees about the value they got from the event even a week later. However, if you want to ask about the venue, the accommodation, the quality of the refreshments, or anything else related to the logistics, you may want to ask sooner rather than later to help you prepare for the next event.

Consider incentives

Offering financial incentives to encourage people to give feedback is not always the best course of action, but it can yield great results. You don’t have to offer $100 per survey, but you can provide a small token of gratitude, such as an Amazon voucher or a discount code for your next event. If all else fails, try this strategy to get more out of the surveys you send out.

Ask yourself if you’d fill out that survey 

Would you fill out the survey that you just sent out to your attendees and speakers? Take a step back and see if it’s too wordy, asks for too many details, or maybe, you just sent it out too late after the event. 

List of post-event survey questions to ask

There are many questions you can ask after an event. We’ve sorted some of them for you according to the recipients. Depending on the kind of feedback you want to collect, you can ask questions to attendees, speakers, sponsors, partners, and many others. All of these audiences are vastly different and require a unique approach.

Must-ask post-event survey questions

No matter who you’re sending the survey to, here are some questions for gathering feedback you don’t want to miss to ensure you get valuable feedback for your next event.

• What is your biggest takeaway from the event?
• What did you like most about the event?
• If you could remove one thing from the event, what would it be?
• Did the event meet your expectations?
• On a scale from 1 to 10, how likely are you to recommend this event to a friend or colleague?

Survey questions for attendees

Here are some good starting points to gauge attendee satisfaction:

• How satisfied were you with the overall event organization?
• How satisfied were you with the networking opportunities at the event?
• How likely are you to participate in our events in the future?
• Why did you choose to attend our event?
• What did you enjoy most about our event?
• How satisfied were you with the speakers and the sessions at the event?
• Are there any topics you would like to see in our upcoming events?

Survey questions for speakers

You want your speakers to feel as pleased as your attendees, or even more. Do not neglect them, and make sure to get their feedback about the event.

• What did you like the most about the event?
• Did you get all the information you needed to present at our event successfully?
• How satisfied are you with the overall event organization?
• What is the one thing that you dislike the most about the event?
• Would you consider speaking at our future events?

Survey questions for sponsors

Your sponsors are providing important funding, so they should be high on your priority list when it comes to feedback for future events. Needless to say, they require a specific set of questions, too.

• Did this event meet your overall expectations?
• Did you get a return on investment from this event?
• Would you consider sponsoring us again for a future event?
• What are your overall impressions of the event?
• On a scale from 1 to 10, how likely are you to recommend our event to other business owners like yourself?

Post-event survey questions for online events

Running an online event or webinar is of course different to organizing an in-person one. Here are some of the questions you might want to consider asking:

• Did you have any technical issues registering for the event?
• Did you run into any problems while streaming the event?
• On a scale from 1 to 10, how satisfied are you with the way the event was run online?
• On a scale from 1 to 10, how would you rate the audio and video quality?
• If you used our support, how useful was it?

Post-event survey questions for offline events

Here’s what you can ask if you organized a physical event, here are some questions specific to this occasion: 

• What did you like the most about the venue?
• What did you dislike the most?
• What kind of activities would you like to see more of in the future?

Start asking post-event survey questions with Survicate

As we showed above, running post-event surveys is easier than you might have imagined. After your event, just grab our event survey template and edit the questions to your liking. 

Once your survey is ready, you’ll get a link to share it on your website, in your emails, in live chat, through SMS—anywhere you can embed a link.

Alternatively, you can also build your own survey from scratch and customize it to your own audience and the type of feedback you want to collect. Whichever you choose, Survicate will help you create and send out your survey in a matter of minutes. And, with the 10-day free trial, you get acess to all Business plan features, so there is no excuse not to give it a go! Sign up for your free trial today!

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30 Post-Event Survey Questions to Gather Feedback

May 9, 2022 | Events

You put so much time and effort into planning your corporate event — but how much did your guests, speakers, sponsors, and others enjoy their overall experience? By sending the right post event survey questions to the right audiences, you can learn about your event’s strengths and weaknesses from your audience’s point of view.

In this blog, we’ll touch on the basics of event feedback survey etiquette and offer example event survey questions to help you get started.

Getting Started With Event Feedback Surveys

Let’s start with the fundamental questions you may have about event feedback surveys: Who should you send a post event questionnaire to, and what should the event feedback questions look like? What is the best method for sending out survey questions after an event, and when should you send them? And why bother sending a feedback survey, anyway? We’ll answer all these and more below, so read on for a crash course in post event feedback survey etiquette and best practices!

Who to survey for event satisfaction

Anyone present at your event can be surveyed to determine their overall satisfaction with their event experience. Attendees are the most commonly surveyed, but you can gather important and informative data for your future events by sending event surveys to:

How to survey for event feedback

These days, the most effective way to send a feedback form after an event is through email, usually via a third-party survey generator service like Google Forms or Survey Monkey. Typically, event planners will gather attendees’ email addresses during the guest list compilation process or through digital RSVPs or ticket purchase/registration. You may also survey attendees during an event using iPads pre-loaded with your survey, and gather their emails for follow–up surveys and future branded communications at the end of the survey.

When to survey for event feedback

Sending survey recipients the right questions at the right stage in their journey with your event is critical to gathering the specific information you’re after. There are advantages to soliciting survey responses before, during, and after your event depending on how you intend to use the information gleaned.

• Before : Sending out a survey before an event can help you plan events that better meet your audience’s desires and expectations. For example, a theater may send out a survey to season ticket holders to determine what shows and types of entertainment they’d like to see in the forthcoming season.
• During : Surveying guests during an event — for example, at points throughout a weekend-long conference or after a specific checkpoint in your event, like registration or after dinner — can help you gather up-to-the-minute data about your guests’ satisfaction with certain elements of your event. Guests surveyed during an event are more likely to answer questions honestly, as they have not had time for their memory of the event to fade or be affected by hindsight.
• After : Post-event surveys allow you to gather a 360° view of your guests’ experience and can touch on virtually every aspect of your event. This data can be used to inform future events based on what attendees did and did not enjoy and the specific feedback they provide.

Why survey for feedback

Simply put, surveying for feedback after an event provides valuable insight straight from those whose opinion matters most: Your guests. Post-event survey questions for attendees can help you:

• Determine whether you achieved your event goals
• Understand your guests’ experience and how it could be improved
• Learn specifics about your guests’ priorities for this and future events

Post Event Survey Questions

When choosing what types of questions to ask on a survey after an event, you’ll likely want to include a variety of types to elicit diversified responses. While some question topics are better suited to certain formats, you should ultimately choose question types that reflect the kind of information and quality of responses you’re interested in. 

• Yes or No: A simple yes-or-no question is ideal for determining whether the survey recipient is interested in further communications from your company regarding future events, volunteer opportunities, etc. These types of questions can also be followed by an open-ended question (“Why or why not?” or “If you answered yes, what specific elements did you enjoy about this event?”) to elicit a more detailed response.
• Multiple Choice: Multiple choice questions can be ratings-based, in which respondents select a number between 1 and 10 or select a satisfaction level between “Extremely Satisfied” and “Not At All Satisfied,” to rank elements of your event. They can also list a variety of elements of your event and ask the survey respondents to select the element(s) they most enjoyed or felt could be improved. You may choose to allow respondents to select only one answer out of the multiple choices, as in the 1-10 example, or allow them to select as many answers as apply to them when asking about their enjoyment of a variety of elements.
• Open-ended: Open-ended questions give survey recipients the opportunity to respond in their own words and provide qualitative feedback about your event. While these responses are harder to analyze from a quantitative data point of view, they often elicit the most candid and specific responses from participants who choose to put the time and thought into answering them thoroughly.

When choosing types of questions for your post event survey, consider: What style of response would be most helpful to you as you compile the survey data? Is a yes-or-no response or multiple choice answer sufficient, or would an open-ended question that the recipient can answer with as much or as little detail be more appropriate? Remember that some survey recipients may not want to write out answers to open-ended questions, while others may write a great deal.

General Questions To Ask Attendees After An Event

These general questions to ask after an event are appropriate to send following any type of event. While they do not necessarily target specific elements of your event, your guests’ responses to the more open-ended questions below will likely touch on areas of strength or improvement. These general questions are crucial in opening up the respondent’s mind to the many facets of your event, prompting them to think critically about their experience with each. Most of these questions can be phrased as multiple-choice or open-ended questions depending on your preference, though some are better suited to the yes or no format.

• How satisfied were you with this event?
• What elements or parts of this event did you enjoy the most?
• What, if anything, did you dislike about this event?
• Are you likely to attend this or other events hosted by us in the future?
• Would you recommend this event to others?
• How can we improve this event in the future?
• Is there any other feedback you would like to share about this event?

Post Conference Survey Questions

There’s a lot to consider when planning your conference survey questions. You’ll want to ask some general questions like the ones listed above, but also hone in on some specifics, like the respondents’ thoughts on the conference topic(s), presentations, structure, etc. Here are some conference attendee feedback survey question examples to get you started:

Do you plan to attend this conference again in the future? Why or why not?

Which topics covered at this conference were you most interested in, do you feel this conference was structured well, what was your biggest takeaway from this conference, how satisfied are you with the networking opportunities presented at this conference.

Open-Ended : This question begins as a yes or no question but ends with an opportunity for a more specific response, which is critical to providing context for their ultimate decision to attend or not attend your conference in the future. This question reveals the respondent’s enthusiasm for your event, helping you to estimate future attendance levels, but can also reveal deal-breaking details about your event and areas of potential improvement.

Multiple Choice: For this question, list the various topics covered by conference presentations, speakers, activities, etc., and allow respondents to choose one or more. This should help you determine which topics are the most interesting to your audience, and can potentially inform programming for the next year’s conference if the most popular topics remain relevant.

Yes/No: This yes or no question can optionally be followed by a “Why or why not?” open-ended question for more specific responses, but even a binary response can point to problem areas in the overall flow of your conference. If a respondent answers “No,” they’ll likely elaborate in their open-ended responses to more general questions, even if this one is not followed by “Why or why not?” 

This is also a great question to ask volunteers, vendors, and anyone else who worked on the conference, as these individuals will have the most firsthand knowledge of the organization of the event and any pitfalls they personally experienced.

Open-Ended : This question helps determine what attendees learned from your event and what they gained from it, i.e. their takeaway. Do the responses to this question match your goals for the event? If not, this is a great opportunity for you to understand what guests got out of your event versus their own expectations as well as your own. It can help you better align your conference programming with your goals for future events.

Multiple Choice: If your conference includes dedicated networking time — which may or may not be everyone’s cup of tea, depending on the industry and individual personalities of those present — your post-corporate event survey questions should give guests an opportunity to provide feedback on that experience. 

Offer multiple-choice responses of “Extremely Satisfied,” “Very Satisfied,” “Satisfied,” “Less Than Satisfied,” and “Not At All Satisfied,” with an optional additional response of “I do not enjoy networking during conferences” to cover those for whom networking is not a priority. This will help you determine the value of networking time for future conferences and, if guests elaborate in open-ended questions about their experience with the networking opportunities, help determine the duration of future networking time and any activities or offerings therein.

Workshop Survey Questions

Workshops tend to be more hands-on and rooted in firsthand experiences with the topic, so it’s important to gear some of your post workshop survey questions to those elements. You may also give attendees an opportunity to provide feedback on the instructors or presenters for the workshop, as the quality of these individuals’ instruction or presentation is a major component of the overall experience. The open-ended questions listed below are also intended to elicit more qualitative, experiential responses, which may be helpful in replicating a similar atmosphere or activity in future events. Here are some examples of survey questions for workshop feedback to get you headed in the right direction:

Did this workshop meet your expectations? Why or why not?

Did this workshop improve your skills or overall understanding of the topic, how satisfied were you with the quality of the instruction at this workshop, what were your favorite moments or experiences during this workshop, what types of workshops would you like to see from us in the future do you have suggestions for future workshop topics or activities you’d like to share with us.

Open-Ended: Your guests’ expectations headed into an event are particularly important for events like workshops, which are centered on hands-on participation. Your guests likely expect to participate a great deal in the scheduled activity or with the featured instructor or presenter, and likely anticipate receiving some amount of feedback on their work or participation. They may also expect some kind of take-home item or other significant takeaways from the experience. 

By asking this question, you’ll learn whether or not your guests achieved their goal(s) for your event — and whether their goals aligned with yours. This open-ended question allows attendees to share specifics about which of their expectations were met and to what degree, as well as what elements of the event did not meet their expectations and why.

Yes/No: Particularly for workshops and corporate events with an overarching theme or topic, it’s critical that your guests leave feeling that the information provided was new, useful, and worth the time and money spent to attend. This yes or no question will help you determine whether your event was successful in communicating its core ideas or goals and point to overall guest satisfaction.

Multiple Choice : As mentioned above, the instruction, presentations and/or leadership of your workshop can be make-or-break for guests’ satisfaction with your event. If guests found the instructor to be hard to understand, too quick to move on, unengaging or otherwise unsatisfactory, they will be less likely to walk away feeling your event was worth attending — and less likely to attend other events hosted by your organization in the future. 

Offer multiple-choice responses of “Extremely Satisfied,” “Very Satisfied,” “Satisfied,” “Less Than Satisfied,” and “Not At All Satisfied.” You also have the option of adding an open-ended follow-up question, like “What did you like about this instructor/presenter? What, if anything, did you not like?” to get into the specifics behind the initial response.

Open-Ended: This question gives guests the chance to describe what they liked most about your event and why they liked that moment or activity. It’s a lovely way to gain insight into the little things that make an event memorable, like interactions with other guests, the charisma or sense of humor of the speaker, and other small details you may not have considered as integral elements of your event. You’ll learn what you did right with this event and what experiences are most valuable to your audience, helping you to plan future events that emphasize the moments a majority of your guests agreed upon as being worthwhile.

Open-Ended: Your post-event survey can be a great jumping-off point for planning your next workshop or event. After all, the best way to learn what your audience is interested in is simply to ask! You might be surprised by the topics your guests would like to see covered at a similar workshop in the future, or you may have your ideas for future programming validated by their responses  — either way, this question should give you some excellent, audience-approved material for future workshops and content.

Survey Questions for After a Presentation

Like any event, a presentation should be engaging and useful to its audience. Your post-presentation survey questions should gauge these elements but also get into specifics, like the quality of the information provided, whether the presentation achieved its goals, and whether the duration of the presentation should be changed to optimize audience enjoyment. Here are some sample presentation review questions to get your audience talking: 

What did you enjoy most about this presentation? What, if anything, did you not enjoy?

Was the length of the presentation too long, too short, or just right, did this presentation improve your understanding of the topic, did you have any outstanding questions about the topic after this presentation how could we improve this presentation for future audiences.

Open-Ended: These more general questions will help you measure the overall success of your presentation in terms of what your audience did and did not find enjoyable. Their feedback can help you design future presentations that are better aligned with audience needs, goals, and expectations. 

Multiple Choice : Is there anything worse than a presentation that drags on and on? Only a presentation that is too short and uninformative to be useful! This multiple-choice question will give you some insight into whether your audience was enjoying your presentation and wanting more, or bored stiff by the long-awaited end. Aggregate the data from these responses and edit your presentation’s duration accordingly for future events! 

Yes/No: Like the similar question listed for post-workshop feedback prompts above, this yes-or-no question should help you determine whether your presentation has achieved its ultimate goal: Communicating an idea to your audience in a manner they understand. If many respondents answer “No” to this question, take a look at both the content of your presentation and the presenter themselves for areas of improvement, especially when it comes to clarity of content and delivery. 

Open-Ended: Leaving your presentation audience with outstanding questions isn’t always a bad thing. It may mean they’re interested in your topic and would love to dive deeper! Alternatively, they may be confused about the information presented and why it matters to them — which is why this open-ended question pairs perfectly with the yes/no question above. 

Post Event Sponsor Survey Questions

As stakeholders in your event, you should carefully weigh the feedback of your event sponsors. It’s most important that your event sponsors feel they got their money’s worth out of the event. That will look different to every sponsor, but you can generally expect your sponsors to want to see a great turnout of guests that are in their target audience, engaging with their brand in some significant way throughout the event. Here are some expertly-crafted post event evaluation questions for event sponsors:

How relevant was this event’s audience to your business, organization, and/or industry?

What do you feel was the roi of sponsoring this event, would you recommend sponsoring this event to a friend in business why or why not, would you be interested in sponsoring this event again next year.

Multiple Choice : As mentioned above, sponsors want to know that their brand was positioned before an audience that may convert to loyal customers. This question will help you determine your sponsors’ general satisfaction with the audience of your event as it relates to their goals for both your partnership and their marketing or sales efforts. This information can help you decide whether this partnership is viable for future events in a similar vein. 

Open-Ended: This question should give you a good idea of whether your sponsorship packages ultimately proved valuable to your sponsors. By keeping this question open-ended, you’ll learn specifics about what your sponsors found valuable. If their responses are positive, you may use their answers as proof to other future sponsors that your event is a worthwhile investment. If their responses are less than glowing, you can use the specifics mentioned to better design your sponsorship packages for the future. 

Open-Ended: The best review an event can receive is a recommendation to a friend — especially when that friend may be a potential sponsor! People are more likely to pursue opportunities recommended to them first-hand by a friend, so the responses you receive to this question will help you measure the satisfaction of your sponsors with your sponsorship package offerings and their experience as a whole. 

Post Fundraising Event Survey Questions

Fundraisers are about asking people for money—so you’d better be sure they get their money’s worth of fun, food, and fulfillment! Your event satisfaction survey questions should focus on your guests’ enjoyment of the event and their willingness to participate in the future, like these samples: 

• How would you rate the following elements of this event: Location, food, entertainment, duration? 

How would you rate the quality of the auction items/prizes/etc.?

How can we improve our fundraisers in the future, would you be interested in volunteering for this or similar fundraising events in the future, how would you rate the following elements of this event: location/venue, food, entertainment, duration .

Multiple Choice : This is a multi-faceted question that gives your guests an opportunity to rate the various core elements of your fundraiser. Break it into sections for each element and allow guests to rate them on a scale of 1-10, with 10 being the best that element could possibly be. This will give you a quick look at your areas of strength and give you a starting point for planning future events that improve on weaker areas. Event venue, food/beverage offerings, entertainment, and duration are particularly important for fundraising events because, unlike a conference or workshop, your guests aren’t there with the goal of learning or development — they are there to have a great time in exchange for their donations to your cause. Without a fantastic venue, delicious food and drink, and enjoyable entertainment, your guests are unlikely to be motivated to attend — much less throw a hefty donation your way! 

Multiple Choice : Many fundraising events feature a silent or online auction, raffle, or other prize-based activities to encourage donations. If your event has an auction or raffle at the center of its festivities, be sure to give guests the opportunity to rate the quality of the offerings or prizes on a scale of 1-10. 

If many guests give the items a low rating, it’s time to consider ways to improve your prizes for your next fundraiser, or consider a different method of driving donations. If many guests rank the quality of the items highly, but the auction bids or raffle entries do not reflect that level of interest, it is possible that your starting bid or ticket cost was simply too high for your guests’ ideal price range. Consider starting future auctions or raffles at a lower cost and use the quality of your prizes to drive the excitement and, in turn, the bids! 

Open-Ended: Like all the more general post-event survey questions, this open-ended question is designed to give guests a chance to talk about what they did and did not like about your fundraiser. You’ll learn a lot about what guests want and expect from an event at which they are expected to donate, which can go a long way when planning your next fundraiser and determining event specifics that will drive guest satisfaction. 

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Let our expert planning team ensure your next event venue is rated a 10/10 across the board! Our elegant event spaces are ideal for corporate events, including conferences, workshops, presentations, fundraisers, and more! Our planners are experienced in coordinating successful events of all types and sizes, and we’d be delighted to help you plan an event guests will be eager to rave about! Contact us today to learn more and start planning your next extraordinary event.

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21 Post-Event Survey Questions to Ask After Your Next Event (+ Template)

Nemanja Jovancic

Mar 17 2019

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Let’s imagine you’ve just thrown a big party for your friends and colleagues. Naturally, you did your best to make it a night to remember for everyone involved. But still, you’re not sure everyone had fun and you’re wondering if there’s anything you could’ve done to make it better.

This is true of any event – after you’re done hosting it, you’d like to get feedback on how it went. This is where post-event surveys kick in. Talking to everyone involved would be too time-consuming, bothersome, and even a bit pushy. Surveys, on the other hand, are non-intrusive and don’t require much time and effort to create and take

That being said, we have prepared 21 post-event survey questions to make it easier for you to obtain feedback after any public event from everyone involved. Or you can check our other survey question examples .

Let’s dig in.

Post-Event Survey Questions by Event Type

General public events.

We’ll start the list of post event survey questions with some universal questions that can be used for almost any type of public events. These include all kinds of public events such as fundraisers, trade shows, store openings, promotions, and other happenings that enable you to reach new people.

Here are some questions to get you started.

1. Overall, how satisfied were you with the event?

Here, the participants are expected to provide the overall feedback on the event organization. It can be followed by questions about some of the more specific aspects of the event such as location, vendors, speakers, catering, and so on.

2. What did you like best about the event?

You should consider leaving this one open-ended. Post-event surveys shouldn’t be only about what you need to improve – they also help you identify what you did right.

3. What did you like least about the event?

A question like this one enables the participants to leave constructive criticism. It should be open-ended too, leaving them enough room to elaborate.

4. How likely are you to take part in one of our events in the future?

If you know anything about customer retention , you know that it’s generally much easier to get a current participant to take part in another one of your events than to convince a new person to attend. In fact, Forrester Research has found that acquiring new clients can cost up to 5x more than retaining current clients .

That’s why you should try to discover how many people would attend another one of your events in the future.

5. How likely are you to recommend our events to a friend?

Word-of-mouth is a powerful marketing technique so make sure to check whether the participants would recommend you to their colleagues, friends, and family.

Conferences

Conferences are professionally-oriented events, where professionals gather to share knowledge and expand their networks. Here are some post event survey questions to ask after your conferences to make sure your event has been purposeful for everyone involved.

6. Overall, how satisfied were you with the conference?

Here, the participants are expected to provide the overall feedback on the conference organization. It can be followed by questions about some of the more specific aspects of the event such as location, vendors, speakers, catering, and so on.

7. Did the conference meet its objectives?

Nobody likes having their time wasted. So, if you promised to fulfill certain expectations with your conference, make sure you deliver on those. The best way to measure your success is by directly asking the participants for feedback with a post-event survey question like this.

8. How well was the conference structured?

Pay special attention to the conference timetable. Even the best speakers and professionals probably won’t do best if the conference is poorly structured and organized.

9. Has enough time been dedicated to discussion?

All successful conferences create a balance between instruction and discussion. Check if that’s the case with yours.

10. Which topics would you like to see tackled at the next conferences?

Post-event survey questions shouldn’t be just about assessing your last conference. Instead, you should also use them to gather useful information for your next conference. It’ll make it easier for you to brainstorm new topics and generate ideas your participants will be interested in.

Post-Event Survey Questions by the Types of Participants

Post-event survey survey questions for attendees.

11. What did you enjoy most about today?

After all, you want your attendees to enjoy the overall event experience, right? This question is also particularly useful if you’re having multiple-day events, as it allows you to receive feedback after each day and make the necessary improvements for the next day.

12. What is your biggest takeaway from this event?

People attend events hoping to get something out of it. Learn what it is that they got in return for their attendance and whether it was worth their while.

13. How satisfied are you with the following aspects of the event:

• Date and time of the event
• Quality and number of sessions
• Structure and timetables

Dig into the specifics here. For this type of post-event survey questions, you might want to consider using Likert scale-type questions .

Post-Event Survey Questions for Organizational Staff

14. how would you rate the overall organization of this event.

Volunteers and other organizational staff represent the backbone of your event. be familiar with all the nuts and bolts of the event organization, so they are your best source for learning more about the organization-related stuff.

15. Would you recommend this event as a possible volunteering or part-time engagement opportunity to your friends?

Knowing whether your staff enjoyed the experience enough to recommend taking part in your events to their friends could be useful for the organization of future events.

16. Would you be willing to take part in the organization of our future events?

Being able to rely on a regular group of people to organize your events would make your job much easier.

Post-Event Survey Questions for Partners and Sponsors

17. did the event meet your expectations please share your thoughts on it..

Asking your partners and sponsors (if any) post-event questions shows that you weren’t in this only for their money/assistance and that you appreciate their opinion as collaborators.

In addition, while you’ve probably known their goals beforehand, their expectations might not have been clearly pointed out. So, it might be useful in terms of your future events to find out whether your event organization met their expectations.

18. Will you take part in our next events?

Once again, I’m bringing up the importance of client retention. If you create a pool of sponsors and partners who will take part in most of your events, you’ll make things much easier for yourself, in terms of future events organization.

Post-Event Survey Questions for Speakers and Presenters

19. How would you rate our event in terms of how it served your keynote?

Ideally, speakers want to be able to deliver their message and share their knowledge with no major detractions. That being said, they are often concerned with the elements of the venue and event that either aid or detract from their presentation.

20. Is there anything we could’ve done to make your event performance better?

Even if they’re satisfied with all of the conditions, maybe there’s something you could’ve done to make it easier or better.

21. Do you have a friend or colleague who would be interested in speaking at our future events?

Speakers usually have a rich network of colleagues and professionals so their performance at your event could be an opportunity for you to further expand your own network and recruit presenters for your future events.

Plus, a recommendation from somebody who already spoke at one of your events would make them much more likely to accept the invitation to take part in some of your next events.

Post-Event Feedback Survey Template

If you’re looking for an easy and effective way to collect post event feedback – look no more! Here’s a FREE* post-event survey template for you, click on the button below to preview it.

*To access the template, just  create an account (or login) , and then select the template from our builder. It’s available to users on a free trial too!

Above, we’ve presented you with 21 sample post-event survey questions to obtain feedback after your next big event, be it a conference, seminar, fundraiser or any other type of public event. You can use post-event surveys to gather information from each and every participant at your events – from organizational staff to speakers and sponsors.

If you still need additional help conducting your post-event surveys, we’ve prepared a detailed guide on how to create a survey . So, why don’t you make your own survey right now for free?

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30 Post-Event Survey Questions (+ Why They Matter)

When planning an event, organizers spend countless hours perfecting the details of what attendees will experience when the time comes. Choosing a location, finding a caterer, and marking everything off their planning checklist takes a considerable amount of time. Even planning virtual events can be time-intensive in order to make sure attendees get the most out of their experience. 

So what else can event organizers do to ensure success?

Some organizers might send out event survey questions beforehand to get an idea of attendance numbers, preferences or dietary restrictions. However, feedback doesn’t end the moment the event is over, and learning more from guests after an event is essential for improvement.

What goes into an event survey? How do non-profits continue to leverage successful events again and again? 

Getting feedback from the attendees, event sponsors, volunteers, and fellow staff allows organizers to get a holistic view of the experience. While pre-event survey questions might be more common, also sending out post-event survey questions can help to gather more information about how the experience actually went.

You might wonder: what questions are good to ask on a post-event survey? What questions would help me learn what went well and how to improve on the next event?

This post will tackle the subject of event survey questions.

• Why is this feedback so important?
• What are some sample event survey questions?
• How do you structure the survey so that people actually respond?

Plus, see 30 post-event survey questions to help you shape your own event survey.

What is an Event Survey?

Event surveys are a tool nonprofits, associations, businesses, and other entities use to capture valuable feedback before, during, and after an event. Events can include any gathering from a small volunteer opportunity or fundraiser to a company-wide training or conference , either in-person or virtual .

Pre-event surveys are helpful if your organization is interested in learning about attendees and their expectations for the event.

Mid-event surveys often tackle an organization’s in-the-moment need to gauge the success of an event, as well as let attendees know their feedback is valued.

Finally, post-event surveys provide insight into the pros and cons of the event, allowing you to fine-tune your processes for the next time.

Why are Event Surveys Important?

While there are definite benefits to surveying before, during, and after an event, many organizations choose to send just one event survey to avoid overwhelming event stakeholders. However, pre-event surveys and post-event surveys serve different purposes, and utilizing both can arm your organization with the information it needs 

Choosing to implement pre-event surveys can help you:

• Build excitement for your event to increase engagement and attendance 
• Learn about your audience and discover insights on guest demographics
• Tailor your event to give members the experience they want
• Eliminate guesswork so you know the expectations before the event begins

With the right questions, a pre-event survey can help event planners know the expectations of the event, how to cater to the needs of guests, get members excited for the event, and be the overall guide when building event details. 

Choosing to implement post-event surveys can help you:

• Build trust between members and your organization
• Get feedback from your attendees, event donors, volunteers, staff and more
• Improve future events to ensure they’re a success every time

With the right questions, a post-event survey can gauge the overall success of an event, provide invaluable data about everything from the speakers to the foods and location, and leave an organization with action items for the next event.

Chances are, some of the feedback from after event survey questions will be positive, and some of it will leave you feeling a bit defeated. Just remember; all feedback is valuable because it helps you adapt and grow.

How To Write, Structure, & Send Your Post-Event Surveys

Now that you’re ready to create a post-event survey, you’ll want to craft one that will achieve the results you’re looking for. 

According to Survey Monkey, respondents are more likely to finish shorter surveys .

So, it’s best to keep your survey between one and ten questions if possible. 

Another way to get your questions answered is to place shorter questions at the top of the survey and those that take more time and thought at the bottom. That way, respondents will feel as though it won’t take them very much time and will be happy to continue answering.

When it comes to what type of questions to ask after an event, ideally, you want to use multiple types. Some sample event survey questions include:

• Yes or No: When you need a simple yes or no answer, a dichotomous question is for you. It’s great to include an option for respondents to expand on their answer, particularly if they answered “no.”
• Rating: Asking respondents to rate on a scale is an easy way to gauge positive or negative sentiments
• Multiple Choice: If you’re looking to compare results across several events or want respondents to choose from a list of pre-selected options, multiple choice questions are ideal.
• Open-ended questions: These questions give your respondents the freedom to express their opinion and provides context for some of the respondent’s previous answers.
• Comment box: Including an open-ended question at the end of your survey for any comments is a simple way to gain additional feedback from respondents

While it’s important to include several types of questions on your event survey, the most essential tip is to be clear when crafting your questions. If each respondent interprets the same question differently, you may end up with results that will make it harder to draw concrete solutions and next steps. 

Once your survey is created, the next step is sending it out to respondents.

Most organizations distribute surveys online — this is a common route, as digital surveys are easy to distribute and response rates can be higher.

However, some choose to send a physical copy along with a return envelope through direct mail. 

If you do decide to go the more popular online route, there are multiple free or reasonably priced software programs, including Survey Monkey , Google Forms , and Typeform . These can be a cost-effective way to get feedback, especially if you’ve already invested in event management software .

Some of these online survey creators have event-specific templates, which you can fine-tune to meet your event and organization’s specific data needs. Once you’ve completed the survey, distribute it online through:

• Social media
• Embedding on your website

How To Encourage Event Survey Engagement

Truth be told, distributing the survey isn’t the hard part; it’s encouraging folks to respond that often stumps staff.

To encourage responses, try the following:

• Send the post-event survey out no later than 48 hours after the event.
• Ensure you’re sending out each event survey to the right audience. You don’t want attendees to get survey questions meant for presenters and vice versa.
• Keep the survey succinct and relevant to the event (this means no extra questions for data-capturing purposes!).
• Increase buy-in with an incentive, such as discounted ticket prices to the next event or a raffle entry.
• Re-send the survey link to those who haven’t responded after a week, along with a personal request from a member of your staff or event committee member.

30 Post-Event Survey Questions

Now that you have the background, you’re ready to find the best questions for your unique survey. The 30 post-event questions listed below are separated by intended recipient: attendees, sponsors/presenters/volunteers, and fellow staff.

Take a moment to read these questions, choose the ones that best relate to your audience, and fine-tune them to relate to your event.

19 Event Survey Questions for Attendees

• Would you recommend this event to others?
• Did the event meet your expectations?
• Was the event structured well?
• Do you plan to attend another event in the future?
• Did the event improve your “purpose of the event”  (provide skills/broaden your knowledge/introduce you to others)?
• Would you like to learn more about volunteering or becoming a member of the event steering committee?

Multiple Choice

How would you rate the event?

How would you rate the date and time of the event?

How would you rate the event’s location?

How would you rate the food?

How would you rate the entertainment/programming/speeches?

How would you rate the cost?

Was the event length just right, too long, or too short?

Why did you decide to attend this event?

What did you like about the event?

Where can we improve for next time? ( What would have made the event better?)

What was your biggest takeaway?

Are there any topics you’d like us to cover in future events?

Please share any additional suggestions for future events.

6 Event Survey Questions for Sponsors, Presenters, and Volunteers

Did you receive all the information you needed before the event?

Would you be interested in partnering with our organization again for a future event?

Did you have all the equipment and support you needed to effectively present/sponsor?

Volunteers, did you feel prepared to assist with the event?

What can we do differently to improve the event experience in the future?

Please share your thoughts on the event overall.

5 Event Survey Questions for Staff

Did the event meet our organization’s objectives?

Would you consider the event “successful?” Why or why not?

What was the highlight of the event?

Do you have any suggestions for future events, including date/time, venue, speakers, sponsors?

What can we do to improve for the next event?

As you dive into the process of creating a post-event survey, don’t hesitate to use the questions listed above as a starting point. Here are some additional questions to help spark some creativity.

I used many of them in the post-event survey I created for our nonprofit’s young donors. I was pleasantly surprised by the response rate, and I’m going into our next event armed with the information I need to make it even more effective for our attendees!

Remember, the more information you can capture regarding the event, the chances of successful future events rises. Plus, your attendees, event volunteers , presenters, and others will feel heard and appreciated, paving the way for deeper relationships down the road.

We’d love to hear about any go-to survey questions you use to tease out information from event attendees . Share them in the comments below!

Final Thoughts

In summary, planning any sort of event requires a lot of time and effort. Whether it be virtual or in-person, creating a pre-event survey for attendees to answer honestly will allow your non-profit to gather insights before the event to help tailor it perfectly to your guests’ expectations.

A post-event survey will provide you insights on how to do better. Getting feedback from guests will help to strengthen the relationships and partners you work with, and ultimately lead to improvement for your organization. 

The best part? In our digital age, gathering this feedback is quick and easy with the right tools. Following our list of event feedback survey questions and signing up for an online survey creator will have you hosting your most successful event in no time.

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Table of Contents

What is an event survey, types of event survey questions, general event survey questions, survey questions for event attendees, survey questions for event volunteers, survey questions for sponsors and partners, survey questions for speakers and vips, survey questions for employees, survey questions for virtual events, 14 survey questions for hybrid event attendees, sponsors, and exhibitors, key takeaways: do more with event survey question data, 51 event survey questions you need to ask for the best insights.

Get inside the minds of your attendees and other stakeholders with these 51 must-ask event survey questions for virtual, in-person, and hybrid events.

What do your attendees think about your event? How about sponsors? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event?

It’s hard to measure how well an event went when you only have your own experience to guide you. That’s why event tools like event surveys and event evaluations are critical for measuring attendee satisfaction. Pre-event and post-event survey questions help you gather important stakeholder feedback that would otherwise get lost in the shuffle or never shared at all. You can pair the insights you gain from event surveys with event KPIs pulled from your event platform to create a fully developed picture of how successful your event was, and how you can improve it in the future.

Don’t forget: All feedback is good feedback. Although negative feedback can sting, it’s essential for optimizing your event strategy and delivering the kinds of event experiences your attendees need, want, and expect. In this article, you’ll find event survey questions of all varieties to help you measure success and deliver the best events possible.

Event surveys are questionnaires designed to collect feedback from your attendees and can include a combination of multiple-choice and open-ended questions. You can send surveys to participants before, during, or after the event, and they are often shared digitally. Any person who interacted with your event should receive a survey because sponsors, attendees, and your event staff will all have unique perspectives on different aspects of your event.

Successful event strategies depend on stakeholder satisfaction and event surveys are one of the best ways to measure this. Whether your goal is to build a case for pitching event sponsors, to create a great virtual event experience, or to improve attendee experience on the fly, event surveys lift the curtain and give organizers insight into how attendees feel.

There are several different ways that you can pose questions to stakeholders, including the following:

• NPS Questions: A multiple-choice question that asks participants to rate an item on a numeric scale. The resulting values determine the net promoter score ( NPS )
• Yes-no Questions: A binary question that is often followed by an open-ended question based on conditional logic
• Open-ended Questions: While harder to analyze en-masse, open-ended questions can provide valuable qualitative feedback

In this post, we’ll indicate whether each question functions best as an NPS question, Yes-no question, or open-ended qualitative question. These Question Type suggestions are just that — suggestions, it’s up to you to determine the best use for your event survey.

Read on to see 51 great event survey questions and how they can help you better evaluate your event.

1. What is your level of satisfaction with this event?

Question Type: NPS

Survey questions like this one are pretty straightforward. It’s a good starting point for the questions that follow and allows you to get the big picture idea of how the event went in general and if it met expectations. A best practice in event surveys is to start off more general and get more granular towards the end.

2. Which elements of the event did you like the most?

Question Type: Open-ended

Questions like this help you get an idea of what is worth repeating for future iterations of the event. Keep track of each point and tally the number of times it was mentioned. Rank them in order from most votes to least and prioritize the winners next year.

3. What, if anything, did you dislike about this event?

Although you may be hesitant to ask this question, knowing your shortcomings allows you to learn from them. Don’t write a survey that forces respondents to leave a glowing review. Instead, show them how much you value their opinion and display those changes at your next event.

4. Are you likely to participate in one of our events in the future?

This one is very important because it reveals how enthusiastic the survey participant is about your event. Compare these numbers to the actual number of attendees who come back next year. While plans do change, you should ideally see the majority of them return. If not, consider what adjustments need to be made.

5. How likely are you to tell a friend about this event?

Using an NPS to inquire about referrals is another great way to measure event success. While some people may have enjoyed the event themselves, the true test of their experience is to see whether or not they’d subject a friend to it. Follow up on positive responses to this question with referral links and special offers.

6. Is there anything else you would like us to know?

Open-ended questions allow participants to give you feedback on anything your event survey may not have covered. You won’t be able to cover every aspect of the event in the survey. This question serves as a catchall for any additional feedback.

7. Why did you choose to attend our event and what are you hoping to take away from the experience?

Use this question before the event to make schedule adjustments or other tweaks that magnify the most coveted aspects of the experience. Give the people what they want and show them that your focus is truly on their experience

8. What did you most enjoy about today?

This is a great question for multi-day events. Remember to address any concerns or negative feedback personally and do your best to apply the feedback for the following days. Multi-day events present a unique opportunity to improve your event before it’s even over.

9. Please indicate your satisfaction with the following aspects of the event:

• Venue/ Event Platform
• Quality of Sessions
• Amount of Sessions Offered
• Date(s) of Event

All of these big-picture event characteristics shape the experience for attendees. You may find some surprising insights for the next time you plan an event. And because all of these factors are within your control, the changes will be easy to make and measure in the future.

Note: In the era of hybrid events, the virtual event platform you use to power your experience is the venue. As a result, you should be evaluating the experience of attendees in navigating it similar to how you would ask an attendee to rate a traditional venue.

10. How satisfied were you with the networking opportunities provided?

Networking is a key element of events, but with the rise of virtual events, networking has become more complicated. According to the Evolution of Events Report , 68.8% of event marketers believe it is more difficult to provide networking opportunities when hosting a virtual event. Ask this event survey question to make sure you have found the right solution for your attendees. Be sure to have a text box along with the NPS rating so participants can elaborate on their experiences.

11. Did you have any issues registering for or attending this event?

Question Type: Yes-no

This event survey question can illuminate areas where your event platform or registration software may not be a user-friendly experience and causes frustration with attendees. If you realize there is a pattern in the responses, talk to your event platform provider or user-experience team to improve on the experience. The last thing you want is for attendees to have trouble even accessing the event because it sets the tone for the rest of the event.

12. How satisfied were you with the speakers and sessions at our event?

Attendee satisfaction is one of the key indicators that people will come back to your events. Making sure your speakers and sessions were interesting and valuable is a top priority to ensure attendees were satisfied with the experience. Questions like this one help you get an idea of what is worth repeating for future events.

13. What topics would you like to see more of at our next event?

Your post-event survey can be a launching point for ideas for your next event. Attendees may have suggestions and interesting perspectives you otherwise wouldn’t have known. Ask attendees what they want to see and design your next event with their feedback in mind.

14. Were you happy with the time for discussion during sessions?

We’ve all been to an event where the session ran out of time leaving nothing for discussion, and quite frankly, it’s a letdown. If attendees felt like there was not enough time, consider carving out more time for attendees to participate in the discussion.

15. How did you feel about the duration of the content?

Content length is especially important for virtual events. Attention spans are getting shorter and tuning in from home provides a plethora of distractions. In our Virtual Benchmarks Report , we found the average virtual attendee only watches 68% of a virtual session that is 20 minutes or longer. That comes out to just over 13 minutes. By asking this event survey question you can gauge if your sessions were the appropriate length for your audience or use the insights to take action to improve durations for the next event.

16. How did you hear about this event?

The main objective of this question is to find out where attendees first heard about your event. Use the information you gather from this event survey question to see what marketing channels are working the best for your event, and where you need to improve.

17. Would you recommend this event as a positive volunteer opportunity to your network?

Similar to attendees, your volunteers often represent the backbone of your event. Knowing that they enjoyed the experience enough to recommend future volunteers should be gratifying. Plus, there usually aren’t enough volunteers to go around, so having some people to follow up with could help build out your team.

18. Are you interested in volunteering with us in the future?

If volunteers are willing to come back again then you know you’ve thrown a great event. Keep a list of these names and calculate how many volunteers you’ll need for next year.

19. Please share your thoughts on the event as a whole.

This open-ended question shows sponsors and partners that you value their opinion as collaborators. You’ll also want to start with a broad question like this one because it will help them think critically about the details in the following points.

20. Did this year’s event meet your expectations? Why or why not?

Question Type: Yes-no, Open-ended

While you may already know their goals, you might not know what they were expecting from this event. Generally speaking, it’s often hard for anyone to gauge their assumptions about an experience until it is over, which is why including this question along with a prompt to further explain their answer is often more insightful than simply checking yes or no.

21. How relevant was the audience for your business/industry?

Question: NPS

To create a great sponsor partnership, you need to ensure the event audience is relevant to sponsors. Often brands sign up to sponsor events to achieve sales and marketing goals, or brand visibility. If the audience is not relevant, sponsors will have less success engaging with attendees and fall flat on their goals.

22. What was the ROI of sponsoring this event?

This question will give you a good idea of if your sponsorship packages were valuable or not. Keeping the question opened ended will help educate you on exactly what the sponsors found valuable. If the responses are good and the event ROI was high, you could also use these answers as proof demonstrating to future sponsors your sponsorship opportunities are a great investment.

Bonus Tip: According to our Event Marketing Report , 54% of event marketers have trouble showing event ROI to key decision-makers. Make sure to give your sponsors plenty of data to help them track ROI and make sure their event sponsorship made an impact.

23. Will we see you again next year?

Ideally, all of your sponsors and partners would love to do the event every year. Be sure to do a pulse check and determine if their experience of the event was all they’d hoped it would be. Follow up with no responses for more information as to why they won’t be returning.

24. Did you receive all the information you needed to successfully present before the event?

Preparation is a key element to any presentation’s success. By asking your speakers if they felt they had the information needed to successfully present you can identify strengths and weaknesses in your speaker preparation. If a speaker answers no, be sure to personally follow up with them to get more information, not only will they feel heard but you will gain invaluable insight into how to create a better experience next time.

25. How would you rate our event venue and equipment in regards to how it served your keynote?

For in-person events, speakers are the most concerned with the elements of the venue that either enhance or detract from their presentation. No one else can give you a better idea of venue effectiveness the way a speaker can. You can modify this question for virtual and hybrid events as well. For example “How would you rate working with our production team and virtual platform?”

26. Is there anything we could have done to make your event experience easier or more convenient?

This is especially important for the VIPs you hope to impress. Cater to their needs and ensure their continued involvement for years to come.

27. Do you have a friend or colleague who would enjoy speaking at our future events?

Speakers are often very involved in their communities and networks and surround themselves with pros in their field. You can easily source new and fresh presenters for next year from this group. And with the recommendation of someone who has already done it, the decision will be a no-brainer for them.

28. How would you rate the organization of this event?

Your team will be intimately familiar with the cogs of your event. If they were confused or unclear about what was happening during the event, your entire system might need a total revamp. If they felt comfortable and empowered for the duration of the event then you have a strong model to replicate in the future.

29. Do you feel roles were clearly communicated?

To have a successful event team experience you must have clear roles and responsibilities. If roles aren’t clear it can lead to problems and miscommunications that impact the execution of your event. Asking your team for feedback will let you know if there are areas to improve in team communication next event.

30. Do you think the event met its goals?

This question is a warm-up for the following. Reflecting as a team on event goals will give you a greater sense of whether you accomplished your event goals or not.

31. What impact do you see this event having on your immediate business goals?

Make sure to tie your event back into your main mission statement by asking employees to directly reflect on the impact it has had on what they’re trying to accomplish at this moment in time. If you don’t connect the event evaluation to the greater objective or plan, the event itself can feel isolated and unnecessary. Asking fellow employees to put the benefits into their own words reinforces their positive experience at the event and secures its slot in the marketing budget for next year.

32. Are you satisfied with the results of this event in regards to the impact it has made on your department?

Zooming back out again, employees should consider how the actions of the marketing department directly affect their greater purpose in the company. Asking this question will even help you learn and make connections between how your event can (and should) support the company as a whole.

33. How satisfied were you with the platform experience?

Your virtual platform can make or break your event. Asking this question allows you to find out how attendees felt about the overall virtual experience. Make sure to include a prompt with room to add more in case participants wish to elaborate.

34. What features did you like best about the event experience?

Questions like this allow you to narrow in on those experiences while planning your next event. Knowing what worked and what is worth repeating saves you time when producing your next event. Keep a list of each point and find themes and popular responses to prioritize popular experiences next year.

35. Did you find the event easy to navigate?

Success at a virtual event goes hand-in-hand with how easily attendees can navigate the experience. If attendees can’t find parts of the event due to a poor navigation design, they won’t be able to experience the event in full. This question will gauge if any improvements need to be made in the next iterations.

36. If you used tech support, how would you rate your experience?

When an attendee runs into an issue attending your virtual event, they contact your support team. Can’t log in? Contact event support. No audio? Contact event support. How the issue is resolved will leave a lasting impression. No matter if you have live chat, email, or a knowledge base this question will help give you insight into if your current tech support system is working or not.

37. How would you rate the quality of audio and video at the event?

There are many variables when it comes to audio and video at virtual events. Many speakers are presenting from their homes which leaves room for poor internet connections, bad audio quality, or less than stellar backgrounds. Ask attendees to rate the quality of audio and video. If attendees weren’t satisfied, do an AV audit and identify areas of improvement, then relay that information to speakers and presenters at the following event. Improvements might include minimum internet speeds, types of approved microphones, or sending presenter kits directly to speaker’s homes to ensure quality audio and visual.

Although many of the questions above can be altered for a hybrid audience, we wanted to break out some questions specifically for hybrid events. Below, you’ll find questions followed by the type of question.

Hybrid Event Survey Questions for Both Audiences

• Did you participate in the event virtually or in-person? (Multiple-choice: Virtual, In-person)
• Were the before, during, and post-event communications clear? (Yes-no)
• Were you able to effectively network in a hybrid environment? (Yes-no)
• How would you prefer to attend your next hybrid event? ( Multiple choice: Virtual, In-person, No preference)

Hybrid Event Survey Questions for Virtual Attendees

• Pre-event question: As a virtual attendee, do you want the opportunity to engage with in-person attendees? (Yes-no)
• Why did you choose to participate virtually rather than attend in-person? ( Open-ended)
• As a virtual attendee, do you feel like you were part of the live experience? (Yes-no)
• Do you feel not attending the event onsite hindered your overall experience? (Yes-no)

Note:  This pre-event question allows you to provide different options in the future or to change plans before the event kicks off.

Hybrid Event Survey Questions for In-Person Attendees

• How many virtual attendees did you engage with? ( Multiple-choice)
• How would you rate your experience talking to virtual attendees? (NPS)
• Why did you choose to attend in-person? (Open-ended)
• What types of on-site activities would you enjoy in the future? (Open-ended)

Hybrid Event Survey Questions for Sponsors and Exhibitors

• As a sponsor, which format did you prefer to engage with attendees? ( Multiple choice: Virtual, In-person, Both)
• As an exhibitor, did you have the resources to effectively manage both an in-person and virtual booth at the same time? (Yes-no)

Event engagement is so much more than selling tickets. With the help of event survey tools you can get to the core of the question, “How do I know if my event was successful?” and see if your event was a success. When crafting your surveys, keep these general ideas in mind:

• Feedback is good. Every participant in your event, whether they are involved behind the scenes or on the front-end, has something valuable to teach you.
• People love to share their opinion , an event survey gives them a platform to do so and feel valued.
• Find your people. By knowing who you’ve won over this year you’ll already have a jump start on making next year even more successful.
• Keep it short. While it would be great to ask all the questions mentioned above, be respectful of participants’ time and keep your survey short.
• If you don’t know, just ask . People love helping others (and talking about themselves), so chances are they’ll be more than willing to share their experience with you.

Editor’s Note:  This post was originally published in November 2018 and has been updated for relevance.

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14 Questions to Ask in Your Post-Event Survey

April 4, 2024

Home - Blog - 14 Questions to Ask in Your Post-Event Survey

Post-event survey questions and feedback serve as indispensable tools for gaining crucial insights, offering a comprehensive understanding of attendee satisfaction levels, and improving future events. Unlocking valuable insights from post-event surveys hinges on the art of asking the right questions, at precisely the right moment, and with finesse. As with pre-event surveys , you should keep your post-event evaluation survey short and to-the-point—a crucial consideration when aiming to capture attendees’ sentiments. Therefore, success lies in crafting your questions to ensure each one serves a clear purpose and is succinct enough to stimulate active engagement from your audience.

Fourteen sample post-event evaluation questions to get your survey started:

1. how satisfied were you with the event.

• Ask participants to rate their satisfaction with key aspects of their event experience, including: -Date -Location -Speakers -Breakout sessions -Vendors -Catering

Feel free to include space for comments, and ask follow-ups questions about the most important aspects of the event, e.g. the keynote speaker.

2. Do you plan to attend this event in the future, and why?

This question is a great indicator of attendee satisfaction, a good alternative if you want a different angle than the usual “did you like the event?” It’s also a good idea to get an understanding of how many visitors will attend next year, because it’s much easier to encourage repeat attendees than it is to find new ones.

3. How can we improve for next year?

Offer an open-ended request for constructive feedback and give your audience a chance to expand on their feelings, comments and criticisms.

4. How likely are you to recommend this event to a friend or colleague?

This could be a simple rating or a longer response. Either way, it’s a common and effective indicator of  attendee satisfaction .

5. How satisfied are you with the quality of the networking opportunities?

Chances are,  networking is essential for your attendees . This question helps make sure you have your networking bases covered. The growth of AI in attendee and exhibitor matchmaking has changed the game. It’s important to ensure, if you are using AI, that your attendees’ matches were valuable to them and the systems were working properly.

6. What did you like most about the event?

It’s not all negative! Some positive feedback can be just as useful as constructive criticism.

Pro Tip: Don’t skip the event debrief just because your event went well! The most important meetings come after a successful event. Take what worked, and not only implement it for the next event, but improve it.

7. Which topics would you like to see covered at future conferences?

What speakers and content are you planning for the next event? The post-event survey is a good place to gather ideas and start thinking about the future. This is where you can assess your session ratings, learn the speakers and session tracks your attendees loved the most, and start planning your keynotes, topic ideas, and breakouts for the next event.

8. How did the event influence your perception of the company?

Get a sense of how your event fits into the larger brand or strategic picture. If you’re trying to grow an event community around your brand, this perception will help you understand more about how your organization is seen from your an audience perspective. Did this event influence their perception at all, or was it a positive or negative experience? And then ask if there were any specific moments that helped their perception or broke their perception.

9. What were your favorite experiences or moments?

Build a running list of your audience’s favorites to repeat in the next event. Maybe it was the food — you’ll never know until you ask!

10. What features did you use most in the event app?

Don’t forget to gather feedback on your event app. An app is one of the central touchpoints of your event, and you’ll want to get a sense of how people respond to it.

11. If networking was a priority, which app feature was best for building your network?

As mentioned earlier, networking is crucial, so make sure you optimize your app’s networking features.

12. How was your attendee registration experience?

The user experience doesn’t just begin when they appear onsite – it starts as soon as they find your registration website . Be sure to collect as much feedback as you can so you can streamline this process in the future. Did you not ask as many questions as you should for your internal data collection? Did you ask too many questions and the user felt overwhelmed? Was the onsite badging experience not intuitive? As you test out new features and new ideas, it’s good to keep track of successes.

13. Do you have any other suggestions or feedback you would like to share?

You want to keep your list of questions as short as possible while getting the best feedback. However, in doing so, your questions won’t address everything. This question functions as a catch-all, an opportunity to collect any outstanding feedback from your audience.

When it comes down to it, our clients use post-event surveys to make sure they see a return on their investment and can plan for the future. For example, if the keynote speaker averages low ratings but charged a steep fee, you can bet that person won’t be invited to the next conference. If attendees were generally satisfied with the content, but not over the moon about it, planners can look for ways to keep the content relevant but increase engagement next time.

If you want to gather more immediate, specific feedback on individual sessions or speakers, we recommend sending short surveys during the event, directly after the session, in the event app . For example, if you have a general session in the morning followed by a 15-minute break, send out survey questions asking specifically about the general session as soon as it ends so that people can provide feedback during the break. Most people are happy to answer a couple of questions on the spot, and these immediate responses tend to be more accurate.

Your post-event survey questions should go out as soon as the event is over, while the experience is still fresh. Be aware, however, that people will probably not respond instantly. Attendees are more worried about getting home than they are about answering your questions – you’ll most likely see responses the following day.

14. How Can Stova Help?

You put a lot of hard work into planning an event. It’s understandable if you are ready to stop as soon as the last session ends, but gathering feedback is one of the most important things you can do post-event. Let Stova ease the process by setting up your post-event survey in the app. If you want to discuss event evaluation surveys in greater detail, schedule a chat ! Stova works with you to create and tailor surveys that collect everything you need.

Ready to learn more?

Whether your event is virtual, hybrid, or in-person, enhance your attendee’s journey with an event ecosystem built for your audience. Ready to walk through Stova's event technology solutions? Schedule some time with us today.

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11 Excellent Post-Webinar Survey Questions

June 16th, 2020 Michael Mayday

In today’s data-conscious age, we all know that it’s critical to gather attendee feedback after your webinars . 

Asking the right post -webinar evaluation survey questions will: 

1) provide the meaningful engagement data you need to improve the quality and responsiveness of your programs.

2) understand your attendees and deepen the relationships you’ve begun with them.

The Best Post-Event Question Examples

Below is a robust, post- event survey used by one of our clients that serves as a great example for a webinar follow-up. 

It provides three specific pieces of audience feedback that you can use to make your programs better: their views on the value of the webinar , the knowledge and skills of the speaker(s) and the likelihood that they will recommend your program to colleagues (the ‘net promoter score’). Note that, when it comes to surveys, timing truly is everything. More on that below. 

Pick and choose among these, or consider using all:

[Event Name] Feedback

Thank you for attending [Event Name].

Your views on the program are important to us. Please provide feedback on this session by completing this survey.

1. What percentage of the information was new to you?

Select: 100% 75% 50% 25% 0%

2. I can use this session information:

Select: Immediately In 2-6 months In 7-12 months Never

3. Would you like to learn more about this topic?

Select: Yes No

4. Please rate the speaker’s knowledge of the topic:

Select: Excellent Good Fair Poor

5. Please rate the speaker’s presentation skills:

6. Please rate the content of the slides/virtual aids:

7. How accurate was the session description?

8. How did the session compare to your expectations?

9. Overall session evaluation:

[If relevant: Additional comments about the breakout:]

10. How likely are you to recommend this session to a colleague? (with 10 being most likely to recommend)

Select: 0 1 2 3 4 5 6 7 8 9 10

11. Please rate your overall experience:

You can of course ask other webinar feedback questions to gain further insight into the needs and interests of your audience. Keep in mind, though, that longer surveys – those that take more than a few minutes to complete – typically generate fewer responses, so if you’re looking for different feedback you may want to swap out questions rather than tacking on new ones.

Remember: with follow-up surveys, timing is everything

Mention the post-webinar survey — and ask people to fill it in — just after the presentation has concluded, right before you start Q&A.

Your attendees are engaged, they’ve either asked questions and are waiting to hear them answered, or are ready to participate in Q&A. The worst time to first mention a survey is in an email when the webinar concludes. By then, your audience is completely disengaged. Recipe for success: mention the survey at engaged moments in the webinar and send soon after.

Post-Webinar Evaluation Questions to Ask for Written Responses

• How could we make the program better?  

______________________________

The answers help you identify improvements you could make to your webinars in general and the current presentation in particular.

• Takeaways: What was your single biggest takeaway?

____________________________________

Responses to this question will confirm you’re focusing on the right issues and/or identify modifications you might want to make to the substance of your webinar.

• Length / pace: The [length / pace] of the webinar was: Too Long/Slow / Just Right / Too Short/Fast

Questions on the length and pace of your program can help you understand how to adjust the delivery of your insight to make the session more relevant and interesting to your audience.

• Additional interests: What would you like to see next?

___________________________________

This question is a good one to include because it helps you align your content calendar to the actual interests and needs of your targets.

• Reasons for attending: Why did you attend today’s program? Required for job / Interesting Topic / Knowledgeable Presenters / CLE

While it doesn’t need to appear on every survey, this question can help if you’re trying to understand what motivates your audience to sign up for your webinars.

• Prior webinars: Have you attended any of our webinars in the past? If so, which ones?

This is a useful question to include when you want to find out how well you’re attracting new participants to your programs.

Your Post-Webinar Survey Checklist

Be ready to ask the right question at the right time. Download our post-webinar survey checklist. Just click here or on the image below.

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Home Surveys

Top 16 event feedback questions for post-event surveys

One of the best ways to find out what people liked and didn’t like about your event is to ask them in a survey. Feedback helps you figure out how well your event went. It lets you know how happy the attendees are and gives you ideas for making future events better. By asking the right event feedback questions, you’ll find out what your attendees thought of the event, how you could make it better, and what they’d like to see in the future. Pre-event survey questions are a valuable tool for gauging attendee expectations and preferences before the event takes place.

Understanding your attendees’ happiness will help you improve your event marketing and focus on what works. According to data from 2020, 87% of event marketers see participant happiness as a possible key to success. 55% of event organizers of all kinds (seminars, workshops, exhibitions, trade shows, etc.) use live polling after the event to find out how happy the attendees were.

Undoubtedly, something as simple as a survey after-event success greatly affects how well it went. And the best way to get the information you need is to ask different kinds of questions.

LEARN ABOUT:  Testimonial Questions

Content Index

What are event feedback questions?

Types of event survey questions, how to conduct an event feedback survey, tips for conducting an effective event feedback survey, top 16 event feedback survey questions for a post-event survey questionnaire, post-event survey: how to send it, advantages and disadvantages of event feedback questions.

Event feedback questions are survey questions asked after an event has concluded to help the attendees understand their opinions about the event. Every attendee has a unique experience, so it is essential to understand every individual’s opinion. 

These event feedback survey questions can be asked for public events, training courses, conferences, conclaves, exhibitions, and webinars. These survey feedback questions help researchers collect objective and actionable feedback to host better events in the future and provide satisfaction to their attendees. Positive feedback can help in a lot of things.

LEARN ABOUT: Event Surveys

For example, a training institute has carried out a training session for software professionals. The organizers believed that it could have been better in certain aspects, such as the facilities and material provided to the attendees.

LEARN ABOUT: Speaker evaluation form

However, the data suggested that the attendees appreciated the event. There were many signups for the next training sessions. It also shed light on other things that needed improvements, such as the registration process and the audio system. The organizers can use surveys such as event evaluation survey , event planning survey , or conference evaluation survey to understand the attendees’ expectations and work on improvement areas.

FREE EVENT FEEDBACK SURVEY TEMPLATE

You might want to ask different types of questions depending on the type of event and the people you want to reach. There is a right time and place to ask each kind of question based on the kind of feedback you want.

Interval scale questions

With the help of these questions, participants can score various parts of the event on a scale from one to 10 or on any other scale that makes sense for their business. 

Open-ended questions

Open-ended questions let your guests say more about their reviews and freely share their thoughts. Make sure there is enough room in the form field for your guests to grow if the event is done online.

Yes/No Questions

Questions like “Did you attend a particular part of the event” or “Did you receive all of the information” are appropriate here.

Multiple-choice questions

There are plenty of options in this selection! Give participants the option of picking from a predetermined list of choices.

Finding out what worked well and what needs to be changed for events in the future can be done by using a post-event survey to get participant input. To create a post-event feedback survey that is successful, follow the instructions below:

Step 1: Set objectives

Before making your survey, you should decide what information you want to get from your attendees. Do you want to know if they had a good time at the event? Do they care about what you tell them? Knowing your goals can help you order your questions and find the right information. The poll should be as short as possible. Some people may find it hard to answer questions with no right answer. You can make it easy for people to fill out your survey by giving them choices.

Step 2: Sign into QuestionPro

Choose a platform like QuestionPro that is easy to use and lets you change the survey to fit your needs. Start making your questions after an event with QuestionPro now!

Step 3: Create a survey

Create questions that will help you gather the information you need while keeping in mind the goals you set in step one. Make sure your questions are easy to understand and have choices for answers that cover every possible situation. 

Step 4: Test the survey

Before sending the survey to users, you should test it to make sure it works as it should and that all the questions are easy to understand. 

Step 5: Send the survey to participants

Once you’re happy with your survey, it’s time to send it to the people who are going to fill it out. You can email it, share it on social media, or put a link to it on the website for your event.

Step 6: Analyze the data

After getting feedback, spend some time looking at the numbers to see if there are any places that could be better for future corporate events. Use the notes to make changes and improve the experience of participants at future events.

Learn About: 360 Feedback Forms

Timing is important

Once the event sponsors have concluded, the organization should not wait for a long time. As soon as the function is over, ask the attendees how they felt, as the experience is still fresh for them. You can send the event feedback surveys over a thank you email or even ask them to answer on their way out of the event to collect data that would be most accurate. A comprehensive data asset management strategy fosters trust, minimizes risks, and empowers businesses to harness the full potential of their customer data.

Use images and videos

Online surveys can be exhaustive, especially after attending an event. Most attendees would rather leave than sit and answer multiple questions. Hence, keeping the study small and adding attractive images would give you a good survey response rate from your audience.

Evaluate the speakers/instructors

After the event, attendees might remember only those speakers they liked. Hence if you evaluate all the speakers, the attendees can suggest which speaker they liked and why. You can choose the future event speakers as per the audience’s interest to get a large footfall for the event. 

Mobile optimized survey

Post an event, and attendees generally tend to leave immediately. It can be challenging to get the audience to answer your survey quickly. So, the surveys should be mobile-optimized. Answering questions on mobile gives flexibility to the attendees. They are more likely to complete the survey.

Attractive survey design

The survey design chosen for your post-event feedback survey must be appealing. Keep brand consistency in mind while designing your event feedback questionnaire. Brand your survey design such that it creates a lasting impression.

Thank your respondent

Having a thank you page at the end of your survey is vital, as the respondent has made an effort to spare some time for you. Furthermore, to keep the event fresh in their minds and create a lasting impression, you can add links to interesting articles by the speakers or add photographs taken at the event. 

Mention your next event

An event feedback survey can also act as a promotional asset. You can mention your upcoming event in these questions and get an approximate idea of how many people will attend the next event and what they expect from it.

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An event feedback questions survey will enable the organizers to understand if they could deliver an event that met the expectations of its audience. Carrying out such a study will also help the host learn improvement areas. 

Use below event feedback simple survey questions to evaluate an event’s success.

• Considering your complete experience at the event, how likely are you to recommend our future events to your friends or colleagues?
• On a scale of 1 to 7, 7 being the highest, how would you rate the event?
• What are the three things that you liked the most?
• What are the three things that you disliked the most?
• Extremely helpful
• Very helpful
• Somewhat helpful
• Not so helpful
• Not at all helpful
• All of the information
• Most of the information
• Some of the information
• A little of the information
• None of the information
• Strongly disagree
• Strongly agree
• What was the reason you chose to participate in our event, and what were your expectations from the event?
• Very dissatisfied
• Dissatisfied
• Very satisfied
• No, the communication was one way
• Yes, it was very interactive
• Do you have any other comments/suggestions that would help us make future events better?

Depending on your general goals and the type of event, you could send your post-event surveys to attendees in a number of ways. Check out the ideas below for how to follow up on surveys after an event. Don’t forget that you can pick more than one post-event survey questions to reach the most people!

This is one of the best ways to get a form to people at an event. Why? Almost everyone has an email address, and getting feedback is easy if you do it right. You should only think about using email feedback if you know your email lists are clean and you’ll be able to reach everyone at the event.

Social media

This choice is great for people who are very active on social media or whose event has a big social component. If your event had a closed Facebook or LinkedIn group for communication or a hashtag for live-tweeting, post the link to those groups so people can comment.

Attendee app

If you’re holding a virtual event, you’ll want to make sure that the software you’re using makes everything go smoothly. With the right software, you’ll also be able to talk to your crowd during and after the event.

Your site is

You might have a landing page for the event or an integration with your event software. In this case, your website would be the best place to host the comments after the event.

If your event is in person, it’s important to share your link for follow-up after the event while your audience is still paying attention. Even though it will be harder to put together and remember later, some events may get more responses if they are given in person.

LEARN ABOUT: Travel Survey Questionnaire And Survey Template

Advantages of post-event surveys:

• Feedback collection for organizers
• Identifying improvement opportunities
• Engaging attendees in the event evaluation process

Disadvantages of post-event surveys:

• Low response rates
• Potential bias in responses
• Limited depth of feedback
• Time-consuming for both organizers and attendees.

Event feedback questions are important for event leaders to get useful information and gathering feedback from event attendees. These questions can be used to determine how happy people are in general, their skills and weaknesses, and how to plan for future events. By using well-designed feedback forms, event planners can learn more about what attendee satisfaction is, how effective different parts of the event are, and how they could be made better. 

QuestionPro is an online survey platform that makes creating and sending feedback surveys for events easy. QuestionPro makes it easy for organizers to make customized feedback surveys thanks to its easy-to-use interface, customizable question types, and advanced features like branching logic and data analysis tools. The platform has many features that make it easy for event planners to collect and examine valuable feedback data, finding trends, patterns, and insights they can use.  

QuestionPro’s reporting and visualization tools make it easy to look at constructive feedback data in depth and show it in a clear way. It can be used as one of the event survey tools. This makes it easier to find key areas that need improvement and make smart choices about improving future events. By using QuestionPro, event leaders can use the power of feedback to keep getting better, give their attendees great experiences, and meet their ever-changing needs.

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Frequently Asked Questions(FAQ)

Event feedback is important because it gives organizers useful information and helps them understand how people felt about the event, how satisfied they were, and what could be done better.

Event feedback helps the people in charge figure out what went well and what didn’t, so they can make smart decisions and changes that will improve future events.

Share a summary of the feedback results with the attendees made because of what they said. Email, social media, or a message after the event to inform people about these changes.

Event surveys should have a mix of open-ended and closed-ended questions, like rating scales. Closed-ended questions give numbers, while open-ended questions let people give more detailed comments.

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40 Powerful Post-webinar Survey Questions to Ask Your Audience

There’s more to hosting a webinar than engaging your audience. You need to make sure they’re relevant and contain information that viewers can readily absorb. 

You can gauge your success in that endeavor with a survey. Post-webinar surveys give you invaluable information about your prospects, their desires, and their pain points. You can then immediately apply the attendee feedback you gather to improve online events. 

However, the quality of responses you receive is dependent on you asking the right questions. The post-webinar survey questions you ask event attendees must leave room for thorough responses so you can learn from them. The point is to synthesize those insights to build top-notch webinars and refine your marketing strategy to drive more conversions. These large achievements require you to hone in on the finer details, and this article will help you do just that. 

Why Create a Webinar Feedback Survey?

You already run polls and live events during your virtual events, and your registrants show up, so why the need to send a survey when a webinar ends? Post-event questionnaires are (usually) anonymous and completed solo, and that privacy makes viewers feel more comfortable providing their honest opinions. Their thoughts bring several benefits, which we’ve broken down below. 

Understand Your Audience

If you want to understand your audience, ask how you can improve and become more appealing to them. You may think you know your target demographic well, but you gain rich insights into what your audience wants when you review your webinar analytics and directly ask them how you can better serve them. 

This entails more than understanding what they want and what their pain points are. It requires you to relate to them in a way that fosters a genuine connection.

Improve Webinar Quality 

Your webinar attendees can greatly help you improve the quality of your events. Asking the right post-webinar survey questions will reveal exactly where you fall short and how you can improve your content, presentation, and pre- and post-event communications. This leads to higher audience attendance and stronger organic conversions for automated webinars as well as live and on-demand events.

Types of Webinar Surveys

There are three main ways to conduct a survey: telephone, paper, and online. Since the majority of people use the Internet, online surveys have become increasingly popular. Going paperless is also environmentally friendly, and it takes less manpower to design one survey template to customize and send en masse than it does to make individual calls.

Besides different methods of administration, surveys also feature a range of types to hone in on various aspects of the attendee experience. 

Customer Satisfaction Survey

The customer satisfaction survey is one of the most common and useful types. As the name suggests, its goal is to obtain a deeper understanding of how customers feel about a particular product, service, or business activity.

These questionnaires gather customers’ opinions about your business. You can then leverage that information to make improvements and support high customer retention.

Format, Content, and Speakers Feedback Survey

The format, content, and speakers feedback survey deals with your webinar presentation. It asks audiences how they would rate the format (how-to, Q&A, panelist discussion, etc.) of your virtual event, the content covered, and even the speakers you choose and their presentation skills. 

This style of questionnaire allows you to see if your attendees would prefer a different format or method of delivery, or if you’re already on the correct track. Unlike an overall satisfaction survey, this kind targets specific key elements of your webinars so you can fine-tune future deliveries for a more positive response.

General Conference, Event, and Webinar Survey

While many survey types focus on products, this format hones in on events. A webinar and conference form measures how well (or poorly) attendees received an event. This gives the organizers important feedback about what elements audiences particularly liked and disliked.

When organizing networking events, it’s imperative to ensure attendees are satisfied with the overall experience, so their feedback is invaluable. Further, showing you care about their constructive feedback by implementing their suggestions is an excellent strategy to keep people coming back for more of your content.

Product and Marketing Survey

The purpose of a product and marketing survey is to determine your target audience’s wants and needs and to learn how best to reach out to more potential customers.

The data gathered from this questionnaire will help your business craft more effective marketing campaigns to increase sales. The goal is to connect with your target segment and find out what you can do to engage your audience further .

Webinar Survey Questions

Not sure what your post-webinar survey questions should ask? Here are some suggestions to get you started. By adapting and incorporating the following questions into your post-event follow-up, you’ll be able to customize your webinars to enhance the user experience and move viewers down your sales funnel. 

Choose the questions that best fit your webinar format, content, and goals, or simply use them as an overall guideline for improving your webinar survey questions overall. 

Customer Satisfaction Survey Questions

• On a scale of 1 to 10, with 10 being the highest and 1 being the lowest, how satisfied are you with your most recent webinar experience? Why did you give this rating? 

(Asking for an explanation gives you greater insight into the reasoning behind the rating.) 

• What can we do to improve your rating? 

(This gives you actionable advice to improve audience satisfaction scores.) 

• What was your favorite part of the webinar? 

(Leave this open to gain an informative answer.) 

• What was your least favorite part of the webinar?

(Leave this open-ended to gain an informative answer.) 

• Does webinar length affect your enjoyment of the webinar? Why or why not? 

(A detailed answer lets you know if the overall webinar length was a deterrent or strength.) 

• Was the webinar topic what you expected? Explain your answer. 

(This tells you if you properly marketed your webinar or where you can improve titles and ads.) 

• Will you attend the next webinar? Why or why not? 

(This tells you how promising of a lead the prospect is.)

• What would you like to see included in our next webinar? 

(This gives you ideas for what to include in future events; if desired, give a poll or suggested ideas to choose from)

• Are you more or less likely to visit our website/social media pages/blog as a result of your most recent webinar experience? Why or why not? 

(This tells you if your webinars are driving audience interest.)

• Did you learn something new from the most recent webinar? If so, what was it? If not, explain what you had hoped to learn. 

(This helps you understand how informative/interesting your webinars are, and gives you insight as to how to include other content from an audience’s POV.)

You can also include demographic questions in your overall satisfaction survey. 

Format, Content, and Speakers Feedback Questions

• Did the webinar speaker influence your decision to attend this event? 

(You want to know if the speaker you choose draws in a crowd.)

• Did you enjoy the way the webinar was presented? Why or why not? 

(Your audience will let you know what format they prefer.)

• On a scale of 1 to 10, with 10 being the highest and 1 being the lowest, how would you rate the speaker of the webinar? 

(A rating scale can be averaged after all surveys are completed to give you an idea of how well the speaker resonated with the audience.) 

• What was your favorite topic covered and why? 

(This reveals what your audience most enjoyed.)

• What topic not covered today would you like to see discussed in the future?

(Offer a multiple-choice option of topics you’re likely to cover in the future.)

• What was the main takeaway for you? 

(This shows if your webinar hit home.)

• Was the content covered a determining factor in why you attended? Please explain.

(Learn if your topics are driving traffic, and if not, what is.) 

• Was the speaker knowledgeable and engaging? 

(This uncovers if your speaker resonated with the audience.)

• What speaker would you recommend for future webinars? 

(Gather suggestions from your audience.)

• Was the content delivered in a timely fashion? 

(In other words, was your webinar too long, rushed, dragged out, etc.?)

General Webinar Survey Questions

• How many webinars have you attended before, including this one? 

(Learn how experienced your audience is in viewing webinars.)

• How long do you feel a webinar should be to remain relevant? 

(Suggested durations help you keep webinars at an engaging length.)

• How many of our webinars have you attended? 

(Estimates how many warm leads make up your audience)

• What type of webinar do you enjoy most? 

(Offer a multiple-choice format suggestion.)

• What is your favorite thing about webinars? 

(Are your webinars hitting these satisfaction points?)

• What is your least favorite thing about webinars? 

(So you learn what to avoid in your own webinars) 

• What interactive features do you use in webinars?

(Learn if your audience uses chat, surveys, polls, etc., and what other elements you should incorporate) 

• What has been the most memorable webinar you’ve attended to date?

(If it’s not yours, you’ll have a webinar to refer to for guidance.) 

• What made you attend this webinar today? 

(This hones in on the driving factor for each audience member)

• Do you prefer live, automated, or on-demand webinars? 

(Learn how to best leverage your webinar content.) 

Product and Marketing Questions

• What did you hope to gain from this webinar? Did you realize that goal? 

(I.e., Did your webinar respond to your audience’s pain points?) 

• How did you find out about our webinar? 

(This tells you if your marketing efforts are working well) 

• What products or services would you like to see covered more in the next webinar? 

(Learn which products appeal most to audiences.) 

• Were the brand, products, services, and related discussions explained thoroughly? 

(Did your audience learn something new about your brand?) 

• Did this webinar influence your buying decisions? 

(This tells you how likely your webinars are to result in a sale) 

• What promotions and/or freebies did you enjoy most? 

(Discover what webinar CTAs and incentives work best for your attendees) 

• How likely is a webinar to influence your buying choices in the future?

(This tells you if webinars are productive marketing tactics for driving sales) 

• Was the registration process easy? 

(That is, is your sign-up process a barrier to attending?) 

• Care to share a referral to our next webinar? 

(Referrals yield potential leads.) 

• Will you attend our next webinar? What incentive would most influence your decision? 

(Show multiple-choice CTA incentives.) 

How to Create a Webinar Survey

Creating a survey from scratch doesn’t have to be difficult. If you take the right steps, you can reduce the stress of developing quality questionnaires while still ensuring you capture accurate and useful data from attendees.

Decide How to Conduct Your Survey

Before crafting your survey, consider the best way to engage with your target audience. Decide if a paper form, online form, or telephone questionnaire is the most appropriate way to reach out to your customers.

If you’re dealing with older customers, a telephone survey might be the best option. However, you also need to take into account the products, services, or events your business offers and tailor your engagement strategy to fit those.

For example, if you host webinars, your users are obviously tech-savvy and comfortable operating online, so a digital survey would likely earn the best response rate.

Selecting a delivery format that’s most convenient for your audience not only shows you’re aware of their needs but also increases the chances of them completing it.

Know the Purpose of Your Webinar Survey

To construct a useful survey, you need to decide what information you want to gather and why you’re conducting the survey in the first place.

Do you want to know what went right or wrong with your session, or learn what people want from a future webinar ?

Important information to gather includes:

• Attendee names and contact information
• What was successful
• What could be improved
• Any major suggestions for improvement
• Attendee opinions about the webinar

Make It Easy for Yourself

One of the main obstacles of building a post-event survey isn’t the content but the design. Online surveys are arguably the most convenient way to connect with your target audience, but they’re also the trickiest to produce.

Many people assume they need to know how to code to create a digital form. However, this is no longer the case: There are a variety of survey makers online, including SurveyMonkey, Google Forms, Jotform, and Zoho Survey, that handle the hard work and leave the important segments to you, such as inserting relevant questions.

So, instead of worrying about learning a programming code or having to hire someone, keep it simple and use an online builder.

How to Gain the Most From a Webinar Survey

After all the work put into its development, you want to make sure your survey provides a worthwhile return. Remember, the aim of your survey is to encourage participants to give you insightful answers.

Tailor the questions to the information you want to gather, such as: 

• Insights for Improvement: Learn how you can improve your webinars based on audience feedback and preferences. 
• A Deeper Understanding of Your Audience: Delve into your audience and their pain points as a whole so you can create webinars around those findings. 
• Growing Your Email List: Discover more about registrants and participants to acquire more leads. 

Regardless of the reason for the survey, it’s common practice to collect participants’ names and email addresses, as this will help you follow up with registrants after the webinar (whether or not they attended).

The more responses you receive, the greater the value of your survey, so it needs to be user-friendly to encourage participation. Keep it short and concise to avoid intimidating people as well. 

Include a healthy number of close-ended questions. This not only helps the participant make easy choices but also makes the information easier for you to analyze. It’s recommended you leave space for additional comments to give participants the freedom to express their thoughts in full.

To achieve the highest response rate, distribute your post-event survey properly (that is, delivery, format, messing, etc.). Consider the different devices your audience will use to complete it, their experience with and perceived value from the webinar, and the time they’ll have to commit to the questionnaire.

How to Achieve a High Response Rate

The more responses you collect, the more useful feedback you can synthesize tof make your future events successful. To obtain a high response rate, you should focus on a few key aspects:

• Show genuine gratitude and thank people for taking part in the webinar and completing the survey. State that you appreciate their feedback and that it will help improve your service and increase the value of your webinars.
• People are more likely to fill out the form if they know it’s short and won’t take too much of their time.
• What time you send the survey also impacts response rate. If you send a questionnaire prior to the event for attendees to fill out afterward, most will forget about it. To avoid this, consider sending your survey within two hours of the webinar’s conclusion. That way, the event will still be fresh in their minds, and the information you obtain will be more accurate.

Analyzing the Survey Results

How you analyze the answers to your survey will vary by question type. The built-in features of your chosen webinar platform will also influence your analysis.

Open-ended survey questions require the most in-depth analysis because they’re subjective, and the how and why are incredibly useful to marketing teams and product design. Their specificity can also contribute to and guide major changes in your offers.

Questions about the presenter are important as well. If a webinar host elicits too many negative responses, find out why. Some issues can be resolved easily, but ongoing negative feedback necessitates serious changes. 

For example, technical issues that make the presenter hard to understand are usually quick fixes. But if people find the presenter themselves irritating or difficult to follow, you may need to bring on someone else to host. Review both quantitative (scale rating and multiple choice questions) and qualitative questions when evaluating your presenters.

The content of the webinar presentation also deserves a closer look. Scale ratings can serve as an indicator of general audience impressions, but you’ll need more focused feedback to improve future webinars and increase attendee satisfaction. Because of the need for a thorough review, the presentation content may take more time to optimize. 

No questionnaire is perfect, so expect to tweak your post-event survey questions over time to gather actionable insights. If you receive inconclusive or ambivalent answers, look into why. Perhaps the question was unclear or too leading. Removing bias from questions is one of the hardest tasks when crafting a post-webinar survey, but it’s also crucial to its reliability.

Collecting the honest opinions of past session attendees can make a huge difference in the quality of your future webinars. They provide valuable insights into your events’ successes and shortcomings so you know what to keep and what to change.

Surveys are a simple, cohesive way to gather this information; you can easily send one after every event. If utilized correctly, these questionnaires will help strengthen your webinars so they more consistently achieve the goals you set for them.

Create More Quality Content

Once you know what your target segment wants from a virtual event by asking them powerful webinar survey questions, it’s time to get to work! Demio is a top-rated webinar solution for sales teams that aim to craft quality content that appeals to audiences. With interactive and customizable features to make your webinars stand out, you can have your first successful webinar running within minutes. Get started for free or book a demo today to learn more. 

Frequently Asked Questions About Webinar Survey Questions

How many webinar survey questions should i ask .

Ask around 10 questions so you don’t overwhelm your audience but still gather enough useful information. 

How do I get audiences to fill out webinar survey questions? 

Incentives like discounts, promos, sneak peaks, freebies, and invites to exclusive content are excellent options to encourage audiences to fill out webinar surveys. 

How do I apply the information from survey responses to my webinars? 

Compare audience feedback to identify patterns in responses. Then, you can make specific changes and improvements to your webinars that are the direct result of your respondents’ opinions. That action will both display your regard for your attendees’ thoughts (in turn endearing your brand to them) and help you tailor future presentations to their preferences, which will lead to higher attendance rates, greater engagement, and, ultimately, more conversions. 

Related Articles

Create and Host Engaging Webinars: The Ultimate Guide

What is a Webinar? Your In-Depth Guide

Create an Engaging Webinar Landing Page: Examples & Tips to Inspire You

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Presenter Feedback Survey Template

Time to complete 3 minutes (approx.)

A good presentation can be inspiring, engaging, and compelling. A bad presentation can be boring, confusing, or disappointing. Either way, the audience is left with a lasting impression of the presenter and the topic. How would you rate your latest presentation? No matter the opinion of the presenter, the experience of the audience matters most, and presentation survey questions can help to uncover their candid thoughts.

Some audience feedback will be obvious right away, from attendance to facial expression to levels of applause. Still, an applause meter can only tell you so much. As a presenter or an event organizer, gather more valuable feedback with the Presenter Feedback Survey. Nobody wants to disappoint an audience, but it’s much easier to make improvements if you know how well expectations have been met.

Presentation feedback surveys can be used to improve the quality of the presentation, the style of the presenter, or even the schedule of future presentations. The best presentations are a collaboration between presenter, audience, and organizer. Be sure your next presentation meets your goals by ensuring communication is more than just one-way.

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Description

160 Questions to Ask After a Presentation

Asking questions after a presentation is not just about seeking clarity on what was discussed. It’s a golden opportunity to delve deeper, engage with the speaker, and enhance your understanding of the subject matter. But knowing which questions to ask isn’t always straightforward.

In this piece, we’re about to break down the art of crafting impactful questions post-presentation that will not only benefit you but also add value to the entire audience’s experience.

Table of Contents

Questions to Ask After a Presentation for Feedback

Questions to ask after a presentation interview, questions to ask students after a presentation, questions to ask after a research presentation, questions to ask after a business presentation, questions to ask after a marketing presentation, questions to ask after a book presentation, reflection questions to ask after a presentation, frequently asked questions, final thoughts.

• Can you summarize the key points of the presentation?
• What aspect of the presentation did you find most engaging?
• Were there any areas that were unclear or confusing? If so, what were they?
• How would you rate the overall organization and flow of the presentation?
• Did the visual aids (such as slides or charts) enhance your understanding of the topic? Why or why not?
• Did the presenter maintain good eye contact and use body language effectively?
• Was the presenter’s tone and pace suitable for the content and audience?
• Were there any statistics or facts presented that stood out to you? Why?
• Did the presenter address potential counter-arguments or opposing views adequately?
• Were the objectives of the presentation clearly stated and met?
• How well did the presenter handle questions or interruptions during the presentation?
• Was there anything in the presentation that seemed unnecessary or redundant?
• What would you suggest to improve the presentation for future audiences?
• How did the presentation change or influence your thinking about the subject?
• Did the presentation feel tailored to the audience’s knowledge and interest level?
• Was there a clear and compelling call to action or concluding statement?
• Did the presentation feel too short, too long, or just the right length?
• What was your overall impression of the presenter’s credibility and expertise on the subject?
• How would you rate the relevance and importance of the topic to the audience?
• Can you identify any biases or assumptions in the presentation that may have influenced the message?
• How did you determine what content to include in your presentation?
• Can you explain the rationale behind the structure and flow of your presentation?
• What challenges did you face while preparing this presentation, and how did you overcome them?
• Were there any points in the presentation where you felt you could have elaborated more or less? Why?
• How did you decide on the visual elements and design of your presentation?
• Can you describe your intended audience and how you tailored the content to engage them?
• How did you ensure that the information presented was accurate and up-to-date?
• Were there any counter-arguments or opposing views on this topic that you considered including?
• How would you adapt this presentation for a different audience or context?
• How do you handle unexpected questions or interruptions during a presentation?
• Can you give an example of how you’ve handled negative feedback on a presentation in the past?
• How do you measure the success of a presentation? What metrics or feedback do you seek?
• What techniques do you use to engage an audience that may not be familiar with the topic?
• How do you balance the need to entertain and inform in a presentation?
• How do you prioritize information when you have a limited time to present?
• What strategies do you employ to ensure that your main points are memorable?
• How do you deal with nerves or anxiety before or during a presentation?
• Can you describe a situation where a presentation did not go as planned and how you handled it?
• How do you keep up with the latest trends and best practices in presenting?
• Is there anything you would change about this presentation if you were to do it again?
• How did you feel about the presentation? Were you confident or nervous, and why?
• What was the main message or goal of your presentation, and do you think you achieved it?
• How did you decide on the structure of your presentation?
• What research methods did you use to gather information for this presentation?
• Were there any challenges you encountered while preparing or presenting, and how did you address them?
• How did you ensure that your visual aids or multimedia elements supported your key points?
• What part of the presentation are you most proud of, and why?
• Were there any areas where you felt uncertain or that you would like to improve upon for next time?
• How did you tailor your presentation to fit the knowledge level and interest of your audience?
• What techniques did you use to engage the audience, and how do you think they worked?
• How did you practice your presentation, and what adjustments did you make as a result?
• Did you feel the time allotted for your presentation was sufficient? Why or why not?
• How did you decide what to emphasize or de-emphasize in your presentation?
• What feedback did you receive from peers during the preparation, and how did you incorporate it?
• Did you have a clear conclusion or call to action, and why did you choose it?
• How do you think your presentation style affects the way your audience receives your message?
• What would you do differently if you were to present this topic again?
• Can you reflect on a piece of feedback or a question from the audience that made you think?
• How has this presentation helped you better understand the subject matter?
• How will the skills and insights gained from this presentation experience benefit you in the future?
• Can you elaborate on the research question and what prompted you to investigate this topic?
• How did you choose the methodology for this research, and why was it the most suitable approach?
• Can you discuss any limitations or constraints within your research design and how they might have affected the results?
• How do your findings align or contrast with existing literature or previous research in this field?
• Were there any unexpected findings, and if so, how do you interpret them?
• How did you ensure the reliability and validity of your data?
• Can you discuss the ethical considerations involved in your research, and how were they addressed?
• What are the practical implications of your findings for practitioners in the field?
• How might your research contribute to theoretical development within this discipline?
• What recommendations do you have for future research based on your findings?
• Can you provide more details about your sample size and selection process?
• How did you handle missing or inconsistent data within your research?
• Were there any biases that could have influenced the results, and how were they mitigated?
• How do you plan to disseminate these findings within the academic community or to the broader public?
• Can you discuss the significance of your research within a broader social, economic, or cultural context?
• What feedback have you received from peers or advisors on this research, and how has it shaped your work?
• How does your research fit into your long-term academic or professional goals?
• Were there any particular challenges in conveying complex research findings to a general audience, and how did you address them?
• How does this research presentation fit into the larger project or research agenda, if applicable?
• Can you provide more insight into the interdisciplinary aspects of your research, if any, and how they contributed to the depth or breadth of understanding?
• Can you elaborate on the primary objectives and expected outcomes of this business initiative?
• How does this strategy align with the overall mission and vision of the company?
• What are the key performance indicators (KPIs) that you’ll be monitoring to gauge success?
• Can you discuss the risks associated with this plan, and how have you prepared to mitigate them?
• How does this proposal fit within the current market landscape, and what sets it apart from competitors?
• What are the potential financial implications of this plan, including both investments and projected returns?
• Can you provide more detail about the timeline and milestones for implementation?
• What internal and external resources will be required, and how have you planned to allocate them?
• How did you gather and analyze the data presented, and how does it support your conclusions?
• How does this proposal take into account regulatory compliance and ethical considerations?
• What are the potential challenges or roadblocks, and what strategies are in place to overcome them?
• Can you explain how this initiative aligns with or affects other ongoing projects or departments within the company?
• How will this plan impact stakeholders, and how have their interests and concerns been addressed?
• What contingency plans are in place if the initial strategy doesn’t achieve the desired results?
• How will success be communicated and celebrated within the organization?
• What opportunities for collaboration or partnership with other organizations exist within this plan?
• How does this proposal consider sustainability and the potential long-term impact on the environment and community?
• How have you incorporated feedback or lessons learned from previous similar initiatives?
• What are the key takeaways you’d like us to remember from this presentation?
• How can we get involved or support this initiative moving forward?
• Can you elaborate on the target audience for this marketing campaign, and how were they identified?
• What are the main objectives and key performance indicators (KPIs) for this campaign?
• How does this marketing strategy align with the overall brand values and business goals?
• What channels will be utilized, and why were they chosen for this particular campaign?
• Can you discuss the expected return on investment (ROI) and how it will be measured?
• What are the creative concepts driving this campaign, and how do they resonate with the target audience?
• How does this campaign consider the competitive landscape, and what sets it apart from competitors’ efforts?
• What are the potential risks or challenges with this marketing plan, and how will they be mitigated?
• Can you provide more details about the budget allocation across different marketing channels and activities?
• How have customer insights or feedback been integrated into the campaign strategy?
• What contingency plans are in place if certain elements of the campaign do not perform as expected?
• How will this marketing initiative be integrated with other departments or business functions, such as sales or customer service?
• How does this campaign consider sustainability or social responsibility, if at all?
• What tools or technologies will be used to execute and monitor this campaign?
• Can you discuss the timeline and key milestones for the launch and ongoing management of the campaign?
• How will the success of this campaign be communicated both internally and externally?
• How does this marketing strategy consider potential regulatory or compliance issues?
• How will the campaign be adapted or customized for different markets or segments, if applicable?
• What lessons from previous campaigns were applied in the development of this strategy?
• How can we, as a team or as individuals, support the successful implementation of this marketing plan?
• What inspired the main theme or concept of the book?
• Can you describe the intended audience for this book, and why they would find it appealing?
• How did the characters’ development contribute to the overall message of the book?
• What research was conducted (if any) to ensure the authenticity of the setting, characters, or events?
• Were there any challenges or ethical considerations in writing or presenting this book?
• How does this book fit into the current literary landscape or genre? What sets it apart?
• What do you believe readers will find most engaging or thought-provoking about this book?
• Can you discuss any symbolic elements or literary devices used in the book and their significance?
• How does the book’s structure (e.g., point of view, chronological order) contribute to its impact?
• What were the emotional highs and lows during the writing or reading of this book, and how do they reflect in the story?
• How does the book address or reflect contemporary social, cultural, or political issues?
• Were there any parts of the book that were particularly difficult or rewarding to write or read?
• How does this book relate to the author’s previous works or the evolution of their writing style?
• What feedback or responses have been received from readers, critics, or peers, and how have they influenced the presentation?
• What are the main takeaways or lessons you hope readers will gain from this book?
• How might this book be used in educational settings, and what age group or courses would it be suitable for?
• Can you discuss the process of editing, publishing, or marketing the book, if applicable?
• How does the book’s cover art or design reflect its content or attract its target readership?
• Are there plans for a sequel, adaptation, or related works in the future?
• How can readers stay engaged with the author or the book’s community, such as through social media, book clubs, or events?
• How do you feel the presentation went overall, and why?
• What part of the presentation are you most proud of, and what made it successful?
• Were there any moments where you felt challenged or uncertain? How did you handle those moments?
• How did you perceive the audience’s engagement and reaction? Were there any surprises?
• What feedback have you received from others, and how does it align with your self-assessment?
• Were there any technical difficulties or unexpected obstacles, and how were they addressed?
• How well did you manage your time during the presentation? Were there areas that needed more or less focus?
• How did you feel before the presentation, and how did those feelings change throughout?
• What strategies did you use to connect with the audience, and how effective were they?
• Were there any points that you felt were misunderstood or could have been communicated more clearly?
• How did the preparation process contribute to the overall success or challenges of the presentation?
• What did you learn about yourself as a communicator or presenter through this experience?
• Were there any ethical considerations in the content or delivery of the presentation, and how were they handled?
• How does this presentation align with your long-term goals or professional development?
• How would you approach this presentation differently if you had to do it again?
• How has this presentation affected your confidence or skills in public speaking or presenting?
• What resources or support would have enhanced your preparation or performance?
• How will you apply what you’ve learned from this presentation to future projects or presentations?
• How did your understanding of the topic change or deepen through the process of preparing and presenting?
• What steps will you take to continue improving or building on the skills demonstrated in this presentation?

What if I disagree with a point made during the presentation?

It’s important to frame disagreement in a constructive and respectful way. You might say, “ I found your point on X intriguing. From a different perspective, could Y also be considered…? ” This opens up a dialogue without dismissing the presenter’s viewpoint.

How can I formulate my questions to encourage a more detailed answer?

Use open-ended questions that start with “ how ,” “ why, ” or “ could you explain… ” as these require more than a yes or no answer and encourage the presenter to provide depth. For example, “ Could you explain the process behind your research findings in more detail? “

By asking insightful questions, you’re not only cementing your understanding of the material presented but also opening doors to further knowledge and collaboration. Remember, the quality of your questions reflects the depth of your engagement and willingness to learn.

So, the next time you find yourself in the audience, seize the opportunity to ask meaningful questions and watch as simple presentations transform into dialogues that inspire and illuminate.

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Bea Mariel Saulo

Bea is an editor and writer with a passion for literature and self-improvement. Her ability to combine these two interests enables her to write informative and thought-provoking articles that positively impact society. She enjoys reading stories and listening to music in her spare time.