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How to Give a Great Elevator Pitch (With Examples)

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How to Give a Great Elevator Pitch (With Examples) was originally published on Forage .

Though people are complex and so much more than just their jobs, in a new social situation you’re often asked, “So, what do you do?” or “What are you majoring in?” While you probably have a stock answer ready to go (I’m in sales; I’m majoring in English), the person asking may be able to help you achieve your career goals — but they won’t know unless you’ve got an elevator pitch ready to go.

An elevator pitch is an enticing and interesting three or four-sentence summary of you. But you do more than talk about yourself. Your elevator pitch gets the listener interested in what you’re capable of.

In this guide, you’ll learn:

What Is an Elevator Pitch?

How to write an elevator pitch, elevator pitch examples, elevator pitch bonus tips.

Mike Gardon of CareerCloud sums up elevator pitches like this: “When meeting someone for the first time, we all get asked what we do, right? Well, an elevator pitch is how you answer that question.”

At its core, an elevator pitch is a brief synopsis of who you are and what you do (or are trying to do). It’s named so because of the idea that you’re in an elevator with the one person who can make your career dreams come true. You’ve got the length of that elevator ride (approximately 30 seconds) to convince that person to keep listening to you.

Why You Need an Elevator Pitch (and When You’ll Use It)

In many respects, an elevator pitch is all about you. And though it may seem strange — uncomfortable even — to talk about yourself, a well-designed elevator pitch starts with you and ends with the listener.

Gardon explains, “The elevator pitch is designed to engage the person with whom you are communicating, and get them to take some next action. Think about it like this: if you were writing an email, the elevator pitch would be the subject line plus the next couple of lines that are shown in an inbox. The purpose is to get the recipient to open the email.”

In the case of your elevator pitch, you’re attempting to spark a longer conversation (or later meeting) with someone who could potentially help you professionally.

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Your elevator pitch comes in handy when you’re looking for a job. But you’ll also use various versions of your elevator pitch in situations like:

• Networking events
• Prospecting for new sales and clients
• When you’re interviewing and asked, “Tell me about yourself.”
• As the “about me” on LinkedIn, Twitter, or other social media page
• In the summary of qualifications on your resume

How Long Should an Elevator Pitch Be?

While elevator ride times vary, the general rule of thumb is that an elevator pitch is no longer than 30 seconds, which means your pitch needs to be concise.

So, you can’t include every accomplishment from your last three jobs, just the top most recent ones. As you’re honing your pitch, write it down and limit yourself to four sentences. This will help you focus on your top highlights.

In general, an elevator pitch includes four essential elements: who you are, what you do, what’s unique about you, and what your “ask” is. Though the “meat” of your pitch likely doesn’t change often, you should prepare multiple elevator pitches that you can tailor to your situation.

For example, if you’re a student, the pitch you use at a career fair may not be the same one you use at a networking event. Likewise, if you’re changing careers, you may need to switch up what your “ask” is depending on who you talk to.

Gardon offers an example. “I wear so many different hats and am involved in different businesses. So, if I want someone to be a guest on my podcast, I might tell them how we’ve done over 400 episodes, instead of telling them that I’m a former derivatives trader.”

Also, while the below elements are crucial, they can go in almost any order. While a good elevator pitch usually begins with your name, you may find that listing your skills before your accomplishments is better for your pitch.

Part 1: Who Are You?

Your elevator pitch starts with your name, of course, but also consider throwing in a “hook” that gives the person you’re speaking with an opening to ask you questions. Here are some examples:

“I’m [your name], a recent graduate of [university] with a degree in [your degree].”

“My name is [your name] and I’m a junior at [university] majoring in [your major].”

“I’m [your name] and while I’m currently in product development, I’ve decided I want to change gears and go into graphic design.”

Part 2: What Do You Do?

The second part of your elevator pitch explains what you do. However, you shouldn’t limit yourself to a job title. This is the place to mention one outstanding accomplishment from your job, internship, or even a class that will wow your listener.

Like all parts of your elevator speech, this needs to be brief, but it should also be detailed and help the listener get an idea of what you’re capable of:

“During my marketing internship at [name of company], I grew social media engagement by 43%, which resulted in an uptick in newsletter sign-ups year over year.”

“Our business is small, but that lets us have more personal interaction, which has helped us keep a small but loyal and profitable client base for 15 years.”

“After learning about the stock market, I wanted to test what I learned as well as my skills, so I created a mock portfolio that’s realized a 24% gain over the last year.”

Part 3: What’s Unique About You?

The next section of your elevator pitch includes something unique about you. While this can include specific skills, you can also trace your career path or accomplishments to illustrate how you use your skills.

Because you only have 30 seconds, you might be tempted to list your skills or accomplishments like a grocery list. But try to link them to an outcome or something you can do.

“I enjoy analyzing data and using the results to plan my content calendar, including social media posts.”

“I worked on my college newspaper, starting on the sports beat, eventually moving my way up to chief editor.”

The first example mentions one skill (data analysis ) and two outcomes (planning the content calendar and social media posts). The second example doesn’t mention any skills but illustrates the speaker’s career path (sports beat to chief editor), demonstrating an increase in skills and responsibilities.

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Part 4: Call to Action (or What’s Your Ask?)

The final part of your elevator pitch includes a call to action. Or, more specifically, what are you asking for?

Much like networking, you may not want to blurt out “a job!” even if that’s your desired outcome. This section is what you hope will happen, which could be a job, internship, or just a new networking connection.

“I would love to speak to you about being a potential mentor, if you have time.”

“I’d like to follow up with you about how I can get involved in and conduct summer research.”

“Can you tell me how you decided on [this] career?”

Each of these invites the listener to continue engaging with you either right now or in the future. 

Optional Part 5: Something Memorable

Finally, depending on the situation, you might want to include something memorable in your pitch. This is situation-dependent and only something you should do if you’re comfortable.

For example, the pitch on Gardon’s LinkedIn profile says, “Earned the Title ‘World Champion Funniest Person In The World (to my kids)’ 10 years running.”

Of course, not everyone can be the “Funniest Person in the World,” but your memorable moment could be your love of science fiction, who your favorite author is, or the fact that you just adopted a cat.

Here’s what all the elements look like when you put them together:

“I’m David, a rising senior at XYZ University and an education major. I spent last year student teaching at my old high school, and it was quite the experience being on the other side. I’m graduating in the spring and am looking to teach high school biology.”

“I’m Ella, and I’m currently an individual contributor at XYZ company running the social media accounts. I use Google Analytics to analyze and improve content performance, and my personal TikTok has XXX followers. I’m looking to move to a leadership role at a mid to large-size company where I can mentor others.”

“I’m Mike and I’m a sophomore at XYZ university. When I was a kid, I really wanted to communicate with animals, which is partly why I’m majoring in zoology. I’m not sure what career is best suited for me. Can you tell me how you ended up in yours?”

Once you’ve written (and rewritten) your elevator pitch, you’re almost ready to try it out. Before you do, though, ensure your delivery is memorable — for the right reasons!

• Practice. Practice makes perfect, of course. And while you don’t want to sound too rehearsed, you also don’t want to trip over your pitch or start rambling. Practice in front of a mirror, with friends or family, or record yourself to make sure you’re getting it right.
• Time yourself. Thirty seconds can feel like forever or fly right by. Time yourself to make sure your pitch isn’t too long or too short, and adjust as necessary.
• Use your “excited” voice. While you’ll want to use your “inside voice,” vary your tone. When you give a rehearsed speech, it should be polished but not robotic. Try to bring some excitement to your voice as you speak.
• Speak slowly. You may want to cram as much as possible into your 30 seconds, but that could result in you speaking too quickly to try to get it all in, making it tough for the listener to understand you. As hard as it might be, stick to one or two main points.
• Maintain eye contact. While you don’t want to stare at the listener the whole time, you don’t want to stare at the floor either. Maintain the level of eye contact that feels normal and natural to you, and break eye contact when appropriate.

Make Your Pitch

An elevator pitch is useful in all sorts of professional (and even personal!) situations. By taking stock of what you do and what you want to do, you’ll find the perfect elements to include in yours and impress the next person you pitch it to.

Want more insights into creating the perfect pitch? Check out Ashurst’s Building Your Personal Brand Virtual Experience Program .

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The post How to Give a Great Elevator Pitch (With Examples) appeared first on Forage .

How to Craft the Perfect Elevator Speech in 2024 (With Examples)

• The Speaker Lab
• May 6, 2024

Table of Contents

Have you ever gotten onto an elevator with someone important and wished you had more time to talk to them? Or maybe you’re at a networking event and only have a few short minutes to introduce yourself to someone you’ve always wanted to connect with. In life, there are many situations where you only have a few seconds to make an impression that lasts. That’s where your elevator speech comes in. Today, we’ll explore the art of crafting the perfect elevator pitch—one that’s clear, concise, and compelling. Here’s how to make every second matter so that you’re unforgettable to anyone lucky enough to cross paths with you.

What Is an Elevator Speech?

You’ve probably heard the term “elevator speech” thrown around, but what exactly does it mean? An elevator speech (or elevator pitch) is a brief, persuasive speech that you use to introduce yourself, your product, or your company. In addition, you should also try to provide a short overview of your own background and experience.

As the name suggests, your elevator speech should be short enough to present during a quick elevator ride. Practically, that means you only have about 30-60 seconds to communicate your unique skills and what you can offer to a company or organization. The goal? To share your knowledge and credentials quickly and effectively with people who don’t know you.

Importance of Having a Strong Elevator Speech

Think of an elevator speech as a personal sales pitch. Having a strong, well-crafted elevator pitch can help you stand out from the crowd, whether you’re at a networking event, job interview, or just meeting someone new. It’s a great way to make a positive first impression and leave people wanting to know more about you.

You can use your elevator pitch in a variety of situations, such as:

• Job interviews
• Career fairs
• Networking events
• Professional conferences
• Social gatherings

Basically, anytime you need to introduce yourself professionally, an elevator pitch comes in handy. It’s a valuable tool to have in your career toolkit.

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Key Elements of a Memorable Elevator Speech

So, what makes a good elevator speech? All told, there are several key elements, such as clarity, an explanation of your unique skills, a call to action, and confidence. Let’s break down these key components and look at them more closely.

Clarity and Conciseness

Firstly, your elevator pitch should be clear and concise. Avoid using industry jargon or complex language that might confuse your listener. Keep it simple and to the point.

Unique Value Proposition

What sets you apart from others in your field? Your answer to this question forms your unique value proposition (UVP). In your elevator speech, highlight your UVP—in other words, anything that makes you stand out. For instance, maybe you have a special skill, experience, or perspective. Focus on what makes you memorable and valuable.

Call to Action

End your pitch with a specific call to action. What do you want the person to do after hearing your pitch? Do you want them to visit your website, schedule a meeting, or connect on LinkedIn? Make it clear what the next steps are.

Confidence and Enthusiasm

How you say it is just as important as what you say. Accordingly, deliver your pitch with confidence and enthusiasm. Smile, make eye contact, and speak clearly. Let your passion for what you do shine through.

Crafting Your Elevator Speech

Now that you know the key elements of an elevator speech, let’s talk about how to actually craft one.

Identifying Your Target Audience

Before you start writing your pitch, think about who you’ll be delivering it to. Are you targeting potential employers, clients, or investors? Understanding your audience will help you tailor your message to their needs and interests.

Highlighting Your Skills and Experiences

Your elevator pitch should showcase your most relevant skills and experiences. Think about what makes you unique and valuable to your target audience, then use specific examples and achievements to back up your claims.

For example, instead of saying “I’m a great communicator,” you could say “I have five years of experience in public relations, and I’ve secured media placements in top publications like Forbes and The New York Times .”

Tailoring Your Pitch to the Situation

You may need to slightly adjust your pitch depending on the situation. For example, your pitch for a job interview might focus more on your work experience and career goals. In contrast, your pitch for a networking event might focus more on your personal brand and interests.

Practicing and Refining Your Pitch

Once you have a draft of your elevator pitch, practice delivering it out loud. Time yourself to make sure it’s no longer than 60 seconds. Along the way, pay attention to your pacing, tone, and body language.

Ask a friend or colleague for feedback and keep refining your pitch until it feels natural and compelling. The more you practice, the more confident you’ll feel delivering it in real-life situations.

Delivering Your Elevator Speech Effectively

Once you’ve crafted a killer elevator speech, it’s time to deliver it with impact. But how do you do that? Below we have some tips for perfecting your delivery.

Body Language and Nonverbal Communication

When giving your elevator speech, your body language can speak louder than your words. Stand up straight, make eye contact, and smile. Use hand gestures sparingly in order to add emphasis to your points. Finally, avoid crossing your arms or fidgeting, as these can make you appear nervous or closed off.

Speaking Clearly and Confidently

Speak at a moderate pace and enunciate your words clearly. Vary your tone and inflection in order to keep your listener engaged. Most importantly, project confidence even if you’re feeling nervous. Remember, you know your stuff!

Engaging Your Listener

Tailor your pitch to the person you’re speaking with. For instance, use their name, ask them questions, and try to make a personal connection. Show genuine interest in their thoughts and feedback. The more engaged they are, the more likely they’ll remember you and your message.

Being Prepared for Follow-up Questions

Your elevator speech is just the beginning of the conversation. Once you’ve shared about yourself and your work, be ready to expand on your points and answer any questions the person may have. Anticipate common questions and have thoughtful responses prepared.

If you don’t know the answer to something, don’t give in to nervousness! Instead, be honest and offer to follow up with more information later. The goal is to keep the conversation going and build a relationship beyond the initial pitch.

Examples of Effective Elevator Speeches

Crafting an elevator speech can be tricky if you’ve never done it before. To help you out, we’ve come up with a few example pitches. While they might not match your situation perfectly, they’ll definitely give you a good place to start.

For Job Seekers

“Hi, my name is Sarah and I’m a recent graduate from XYZ University with a degree in marketing. During my internship at ABC Company, I led a social media campaign that increased brand engagement by 25%. I’m passionate about digital marketing and I’m excited to apply my skills to help companies grow their online presence. I saw that your company is looking for a social media coordinator and I think I’d be a great fit. I’d love to schedule a time to discuss further how I can contribute to your team.”

For Entrepreneurs

“Hi, I’m Tom and I’m the founder of 123 App, a mobile app that helps busy professionals manage their time more effectively. Our app uses AI technology to create personalized schedules and to-do lists based on the user’s goals and habits. We launched only six months ago but have already gained over 10,000 active users. Our user engagement and retention rates are three times higher than the industry average. We’re currently seeking investment to scale our marketing efforts and expand our team. I’d be happy to share more details about our growth plans and revenue projections.”

For Professionals Seeking Career Advancement

“Hi, I’m Maria and I’m a sales manager at XYZ Corporation. I’ve been with the company for five years and have consistently exceeded my sales targets by an average of 20%. Last quarter, I led my team to close the biggest deal in the company’s history, bringing in $2 million in new revenue. I’m looking for opportunities to take on more leadership responsibilities and eventually move into a director role. I’m particularly interested in your company’s plans for international expansion and I think my experience could be an asset. I’d love to grab coffee and discuss potential opportunities.”

For Students and Recent Graduates

“Hi, I’m Alex and I’m a senior at XYZ University majoring in computer science. Last summer, I interned at ABC Tech where I worked on developing a new software feature that reduced processing time by 30%. I also served as the president of our university’s coding club, where I organized hackathons and coding workshops for over 500 students. I’m passionate about using technology to solve real-world problems so I’m excited to start a career in software development. I admire your company’s mission and the innovative products you’re creating. I would love the opportunity to learn more about your team and any entry-level positions you may have available.”

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Common Mistakes to Avoid in Your Elevator Speech

In addition to including key elements to your elevator speech, it’s just as important to avoid common mistakes. For instance, being vague, talking too fast, and failing to practice your pitch are all things you want to avoid.

Being Too Generic or Vague

Avoid using buzzwords or generic statements that could apply to anyone. Instead, focus on what makes you unique and provide specific examples to back up your claims.

Talking Too Fast or Rambling

You only have about 60 seconds to make an impression in your elevator speech. However, that doesn’t means you should try to talk fast so you can say more. Instead, speak clearly and concisely, and don’t try to cram too much information into your pitch. In addition, practice beforehand and time yourself to ensure you’re staying within the appropriate time frame.

Failing to Tailor Your Pitch to Your Audience

One size does not fit all when it comes to elevator pitches. As such, make sure you’re tailoring your message to the specific person or audience you’re speaking to. Do your research ahead of time in order to find common ground or shared interests.

Neglecting to Practice and Refine Your Pitch

Whatever you do, don’t wing it. The more you practice your elevator pitch, the more natural and confident you’ll sound. Seek feedback from friends, colleagues, or mentors and keep refining your pitch until it feels authentic and compelling.

Adapting Your Elevator Speech for Different Situations

Your elevator pitch is not a one-and-done deal. You’ll likely need to adapt it for different situations and audiences. Below, we’ve laid out some common scenarios where you might use a slightly different version of your pitch.

Networking Events and Career Fairs

At networking events and career fairs, you’ll have the opportunity to meet a lot of people in a short amount of time. Your pitch should be brief and memorable, focusing on your key skills and career goals. Be ready to follow up with a request to connect on LinkedIn or grab coffee to discuss further.

Job Interviews and Career Conversations

In a job interview or career conversation, you’ll have more time to expand on your elevator pitch. Be prepared to go into more detail about your experiences and accomplishments, and how they relate to the specific role or company you’re interested in. Use the STAR method (Situation, Task, Action, Result) in order to structure your examples.

Social Settings and Casual Encounters

Not every elevator pitch will be formal or business-related. For instance, you might find yourself chatting with someone at a social event or in line at the coffee shop. In these casual settings, focus on building rapport and finding common interests. Your pitch might be as simple as “I’m a graphic designer who loves working with startups. What about you?”

Online Platforms and Virtual Interactions

In today’s digital age, your elevator pitch might take place over email, LinkedIn, or even Twitter. When crafting an online pitch, focus on brevity and clarity. Use strong subject lines, bullet points, and clear calls-to-action. Include links to your website, portfolio, or LinkedIn profile for more information.

No matter the situation, remember that your elevator pitch is a starting point for a larger conversation. So be authentic, be memorable, and be ready to adapt on the fly. With practice and refinement, you’ll be able to craft an elevator pitch that opens doors and helps you achieve your career goals.

FAQs on Elevator Speeches

What is an example of an elevator speech.

“I’m a digital marketing expert with 5 years boosting website traffic by 70%. Let’s chat about skyrocketing your online presence.”

What are the 3 parts of an elevator speech?

The three parts: Hook them in, showcase your value, and close with a call to action.

What is a good 30 second elevator speech?

“I blend tech skills and sales insight to increase B2B software sales. I’ve helped my current team exceed targets by 40% for two years. Want to know how I can do this for you?”

What is the elevator speech approach?

This approach means selling yourself or your idea quickly and effectively during brief encounters—think making big impacts in short chats.

A strong elevator speech is a powerful tool that you can use to build strong connections and grow your career or business, but creating one is harder than it looks. If you follow these simple tips, you’ll end up with an elevator speech that will open doors, spark conversations, and leave a lasting impact. It’s time to go be great!

• Last Updated: May 6, 2024

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The 7 Key Components of a Perfect Elevator Pitch

Noah Parsons

9 min. read

Updated May 10, 2024

Whether you are trying to raise money from angel investors or venture capitalists for your business, or just want to perfect your business strategy, a solid elevator pitch is an essential tool for achieving your goals. An elevator pitch that describes your business in a nutshell can be delivered as a speech ( ideally in 60 seconds or less ), a pitch presentation, or as a one-page overview of your business.

An easy way to think of your pitch is as an executive summary that provides a quick overview of your business and details why you are going to be successful.

• How to build a winning elevator pitch in 7 steps:

1. Define the problem

The most important thing is to identify a problem that is worth solving . If your product or service doesn’t solve a problem that potential customers have, you don’t have a viable business model . Simple as that.

Now, you don’t have to be solving a massive problem where the solution will change the world. That’s great if you are tackling such a problem, but for most businesses, that’s not the reality. Problems can be simple—and that’s OK. As long as you, as an entrepreneur, are solving a problem that customers have, you can build a business.

Here are a few examples of problem statements that could be highlighted in a pitch:

“Transferring photos from mobile phones is a difficult and complex process.”

“There are no good Chinese restaurants in Eugene, Oregon.”

“Analyzing results from MRI tests is difficult, time-consuming, and expensive.”

Try and distill your customer’s problem down to its simplest form. Ideally you should be able to describe the problem you are solving in one or two sentences, or potentially a few bullet points. In the long run, your company may solve multiple customer problems, but initially you will be more successful if you just focus on one core problem.

2. Describe your solution

Too many entrepreneurs start their elevator pitch by describing their solution: a product or service that they think the market needs. They skip step 1 and don’t identify the problem they are solving. As a smart entrepreneur, you can avoid this mistake by first making sure that you are solving a real problem that customers actually have before you define your solution.

Once you have clearly defined the problem you are solving, you need to explain your solution. A clear problem statement will help you focus your solution on solving that one problem, and not stretch the solution to solve multiple potential problems.

Again, try and distill your solution description down to as few words as possible. You should be able to describe your solution at a high level in just a few sentences or bullet points.

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3. Know your target market

As you define the problem you are solving, you should naturally be thinking about the potential customers who have this problem.

In the target market section of your elevator pitch, you will define exactly who has the problem you are solving and figure out how many potential customers you will be trying to sell to.

Market segmentation

You should try and divide your target market into segments—smaller groups of people whom you expect to market to.

It’s always tempting to define a target market that’s as large as possible, but that does not make for a credible pitch. For example, if you have a new shoe company, it would be tempting to say that your target market is “everyone.” After all, everyone has feet and everyone needs shoes, don’t they?

But, realistically, your new shoe company is probably targeting a specific group of people, such as athletes. Within this group of athletes, you might segment the market into additional groups such as runners, walkers, hikers, and so on.

How big is your potential market?

Once you have created a good list of target market segments, you’ll need to do a little market research and estimation to figure out how many people are in each segment. Take a look at our Bplans market research resource guide .

What do your customers already spend?

Next, try and estimate what an average person in each group currently spends each year on their current solution to the problem you are solving. Now, just multiply the number of people by how much they currently spend and you will have a realistic “market size” number or your target market.

In your pitch, you will want to talk about the market segments you are targeting, how many people are in each segment, and the total amount they currently spend. These numbers are critical and must be part of any good pitch presentation.

If you need more help with this section, check out our guide on defining your target market .

4. Describe the competition

Every business has competition . Even if no one has come up with a solution similar to what you have come up with, your potential customers are solving the problem they have with some alternative.

For example, the competitors to the first cars weren’t other cars. The competition was horses and walking. As you think about your competition and existing alternatives, think about what advantages your solution offers over the competition.

Are you faster, cheaper, or better? Why would a potential customer choose your solution over someone else’s? Describing your key differentiators from your competition is a great exercise and ensures that you are building a unique solution that customers will hopefully choose over other alternatives. These differentiators will also help you focus your marketing on the key value proposition that you offer, but your competitors don’t.

5. Share who’s on your team

As great as your idea is, only the right team will be able to effectively execute and build a great company.

In the “team” portion of your elevator pitch, you should talk about why you and your business partners are the right team to execute your vision, and why your team’s skill set is precisely what is needed to lead your company to success. People often say that a company’s leadership team is more important than the idea—and this is often true. No matter how great or unique your solution is, if you don’t have the right people on board, you won’t be able to see it to fruition.

It’s also O.K. to not have an entire team in place. It’s more important to understand that you have gaps in your management team and that you need to hire the right people. Knowing what your team is missing and recognizing that you need to find the right talent to fill the gaps is an important trait in any entrepreneur.

6. Include a financial summary

For a great pitch, you don’t necessarily have to show a detailed five-year financial forecast . What’s more important is that you understand your business model .

“Business model” may sound like something complex, but fortunately it’s not. All you need to know is who pays your bills and what kinds of expenses you will have.

For example, if you are starting an online news site, the customers that pay the bills are your advertisers. Your costs will be writers, graphic designers and web hosting. As you learn more about your industry, it is certainly helpful to put together  a sales forecast and expense budget . You will want to ensure that you can build a profitable company based on your assumptions. But, for your elevator pitch, a won’t have to include a detailed forecast. You should certainly have a forecast completed so that you can talk about the numbers if you get questions and provide the forecast if your potential investors are interested in learning more about your business.

7. Show traction with milestones

The final key element of your elevator pitch is conveying your business milestones, or your schedule .

Here you will talk about your upcoming goals and when you plan to achieve them. If you have already accomplished notable milestones, you should mention those. For example, if you have invented a new medical device, potential investors will want to know where you are in the clinical trial process. What steps have been accomplished and what’s the projected schedule for final approvals from the FDA? If you are opening a restaurant, investors will want to know about plans to sign a lease, design the interior, and open for business.

Talking about upcoming milestones in your pitch makes your business a reality. This section of the pitch illustrates how well you have thought through the detailed steps it’s going to take to open your business and start making money.

If you’re lucky enough to have made progress on your business and have evidence that your business is going to be a success, you’ll want to talk about that, too. For example, if you have pre-orders for your product or other evidence of strong customer interest, investors will want to hear about the successes you’ve had—this is often called traction .

• Put it all together into a presentation

If you need help putting together your pitch deck for a presentation, check out our article that outlines exactly what slides you should include in your presentation and what should be on each slide .

And if you need inspiration, check out our analysis of real-world pitch decks like Uber, DoorDash, and Facebook to learn why they work so well.

You can also create a one-page plan which is a great hand-out if you are giving an elevator speech and also a good solution for sending a pitch via email. Check out our one-page plan template if that sounds like the right solution for you.

• Bonus component: The one-sentence pitch

Let’s say you’re at a dinner party and one of the guests asks you, “So, what do you do?” Can you answer in one sentence so that they understand your company?

Being able to distill what your company does into one simple sentence is incredibly valuable. It helps you, as an entrepreneur, focus on exactly what you do and who you’re doing it for. It also helps you clearly market your business. A simple headline at the top of your website or brochures will communicate the core essence of your company and generate interest in learning more about what you do.

There are certainly other components you can include in your pitch, but these seven are really the “must-have” pieces, whether it’s written down in a pitch deck presentation or literally delivered as a speech in an actual elevator.

• View this as an infographic:

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

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How to Write and Give an Elevator Pitch

By Joe Weller | October 17, 2022

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Students, professionals, and entrepreneurs should always have a personalized elevator pitch they can deliver at a moment’s notice. With help from experts, we’ve created a guide to developing, writing, and delivering an effective elevator pitch. 

Included on this page, you’ll find expert opinions on elevator pitch length and a step-by-step guide to writing an elevator pitch . Learn from our useful elevator pitch examples , and get tips from professionals on delivering your pitch . Also, download a free elevator pitch brainstorming guide , a basic elevator pitch template , a cheat sheet for reading listener cues , and more.

What Is an Elevator Pitch?

An elevator pitch , or elevator speech , is a short summary of a product, person, or company. A good elevator pitch is usually between 30 and 60 seconds long. Elevator pitches should be well-rehearsed, clear, and persuasive. 

Appropriate in any networking scenario, formal or informal, the elevator pitch is the answer to the tricky “tell me about yourself” or “tell me about your company” question. A strong elevator pitch will demonstrate professional aptitude, grab attention, and convey information quickly, clearly, and memorably. 

“A good elevator pitch will align a person emotionally and intellectually with your product and brand,” says Morgan Roth, Chief Communication Strategy Officer at EveryLife Foundation for Rare Diseases . “People need to feel good, smart, and safe about their investment of time, money, or other resources before they commit to calls to action. Your pitch puts your value-add on the radar and invites conversation with the potential for a relationship.”

Elevator Pitch Example

Here is an example of a basic elevator pitch for a software company:

ATS (applicant tracking software) reduces time people spend on hiring by about 20 percent. But these systems also throw away thousands of qualified resumes daily. Our team at Hiring Help has designed an ATS with the fewest formatting restrictions of any option on the market. Hiring Help software keeps hiring times low but discovers 30 percent more qualified resumes than the leading ATS, providing our users the best access to top talent.

How Long Should an Elevator Pitch Be?

An elevator pitch should last no longer than a short elevator ride. Usually this time is between 30 and 60 seconds, or 50 and 200 words. Some experts suggest writing elevator pitches that are as short as 15 seconds. 

Most experts recommend erring on the shorter side. “Keep the pitch short — within seconds, not minutes,” says Roth. “Thirty seconds is the max because of our overworked attention spans. That said, have your next steps ready. What are you prepared to do and say if the prospect asks for a prospectus or a meeting? What if they have questions about you at the ready? Have a plan to follow up in the moment or the following day.”

Shorter elevator pitches are best for casual networking events or chance encounters, where your primary goal is to spark interest and open the possibility of a continued relationship. Elevator pitches might go longer, about 45 to 60 seconds, in scenarios such as job interviews or career fairs. In these situations, you have a platform to speak, and the person listening might want more specific, detailed information. 

Remember that no matter the case, an elevator pitch should never exceed a minute in length. A good elevator pitch should open up the possibility of longer, more substantial conversations and professional relationships down the line.

How to Use an Elevator Pitch

Use an elevator pitch when you want to create a professional connection. Have your pitch ready for interviews, semi-formal chats, or career fairs. Break it out to spark interest, get across key points, and ask to stay connected. 

“I love using the elevator pitch when working a room — say, at an industry conference,” says Justin Kitagawa, Senior Director of Revenue Operations at MixMode . “You’re there meeting new people, and you want to make a strong impression quickly and find out if it makes sense to continue the conversation later.”

Roth suggests having your elevator pitch ready, even if you don’t have a specific networking event in mind. “Certainly, an elevator speech is a great tool to use at networking events, but a well-practiced pitch is also great for those unplanned encounters when you run into someone, say, on an elevator,” she says. “You may not have planned or expected it, but here is that person you’ve been reading about who has some promising connection to your product or cause, and they are a captive audience for some period of time!”

Finally, Roth stresses the importance of following up after you’ve made a connection. “Don’t assume that your pitch will establish or secure a relationship on the spot,” she cautions. “Your elevator pitch is an introduction meant to generate interest and imagination about possibilities. It represents the start of a cultivation process that can take weeks, months, or even years to mature. You still have to steward the relationship and fan the flames of interest strategically and with sensitivity.”

How to Write an Elevator Pitch

When writing an elevator pitch, start with who you are, what you do, how you do it, and why you are unique. Pare down those details. Structure your pitch with an intro, relevant experience, goals, the solution, and your plan. 

Learn how to write an elevator pitch about yourself, your company, or your product with this step-by-step guide.

1. Brainstorm Your Elevator Pitch

The first step to crafting an elevator pitch is to brainstorm some ideas. Think about all the ways you or your product add value. 

Devin Schumacher, Co-Founder of SERP , recommends answering several key questions as you brainstorm your pitch: “Who are you talking to? What are their pain points? What are the results they want? What is your solution? When it’s time to write your pitch, you need to answer those questions clearly and simply.”

Use these questions as a starting point in your brainstorming process to ensure you cover all your bases:

2. Pare Down Your Ideas

Once you’ve finished brainstorming, it’s time to pare down your pitch. Effective elevator pitches are concise. Look through all your points, and select a few key details that you think will have the most impact. 

“Your first order of business is to determine the one takeaway you want your prospect to take in,” explains Roth. “If he or she really hears you on one point only, what do you need that point to be?”

3. Write Your Elevator Pitch

Finally, it’s time to write your pitch. Keep the pitch short, usually between 50-120 words. Longer elevator pitches should never exceed 200 words. 

Begin your pitch with an attention-grabbing detail. This opener might be a surprising statistic, a pain point that your audience can relate to, or a thought-provoking question. From there, be sure to include the following five components in your pitch:

• Introduction: Include basic information, such as name, job title, or company name.
• Experience: State any relevant work experience, or give your listener a little background about your company, brand, or idea. 
• Goals: Clearly state your ultimate goal. This could be a pain point or problem you hope to address or value you can add. 
• Solution: Tell your listener about your unique solution to the problem. 
• Plan: Explain your plan for achieving your goal. Demonstrate that you have the necessary skills and knowledge, and be specific about how you are better equipped than your competitors to do it. 

Use this reference guide to make sure you remember all the key components of a successful elevator pitch:

Tip: When writing your pitch, Kitagawa recommends talking through it aloud. “I prefer to talk through my pitch rather than write it out. If you can do this live with another person, even better. Writing them out tends to be a bit more one-sided and can leave you sounding like you’re reading off a marketing campaign,” he adds.

Elevator Pitch Starter Kit

Download Elevator Pitch Starter Kit

Use this free starter kit to help you get started writing your elevator pitch. This kit includes templates for a basic elevator pitch and an elevator pitch deck. In addition, you’ll find an elevator pitch cheat sheet, which includes a guide to reading listener cues, brainstorming ideas, and the key components of an elevator pitch, all in one comprehensive document. Finally, consult the list of correct elevator pitch examples to help guide you as you create your own. 

In this kit, you’ll find:

• An elevator pitch template for Microsoft Word to guide you through the elevator pitch writing process. 
• An elevator pitch deck template for PowerPoint to help you structure your elevator pitch as a presentation.
• An elevator pitch cheat sheet for Adobe PDF to help you read listener cues, brainstorm ideas, and remember the key components of an elevator pitch.
• A list of elevator pitch examples for Microsoft Word to help you create your own elevator pitch.

For more free resources to help you craft an elevator pitch, including templates that have been pre-filled with sample text, see this comprehensive collection of downloadable elevator pitch templates .

How to Write a 30-Second Elevator Pitch

Most experts recommend keeping your elevator pitch under 30 seconds. This translates to between 80 and 120 words. Be sure to include the five key parts: introduction, background, goals, solution, and plan.

Here are some examples of each of the elevator pitch components: 

• My name is Linda, and I work in digital marketing.
• Our company is Hiring Help, a leading ATS software developer.
• I’ve spent the last six years coordinating our social media advertising program. In our last initiative, I increased our Twitter engagement by 60 percent in three months.
• We’ve been producing industry trusted ATS software for more than 10 years. 
• I noticed that your company hasn’t yet developed a robust social media presence, even while your top competitors are launching social media campaigns.
• Most ATS solutions cut down on hiring times by about 20 percent, but they also throw away thousands of qualified resumes for things as simple as formatting issues. 
• As marketing manager, I could develop a social media engagement team to run a program that will make you more competitive.
• We offer software that saves as much time as our leading competitors, while giving our clients more access to top talent.
• In my current role, I’ve created a detailed social media development plan that any company can adapt. 
• Our team of top-tier engineers has created software that discovers 30 percent more qualified resumes than the leading ATS, while keeping hiring times low.

How to Write a 60-Second Elevator Pitch

Opt for longer elevator pitches when you have a captive audience. A 60-second elevator pitch should be around 200 words and use the same components as a shorter pitch. In the extra time, add attention-grabbing details to prompt a dialogue.

“I would typically start with the 30-second pitch, and then be prepared to go into additional detail in the area where the person you are talking to expresses interest or asks a question. It’s all about matching up with their interests and potential needs,” advises Kitagawa.

“If you have the benefit of a full 60 seconds to make a case and an invitation to keep speaking, be prepared to show that you’ve done your research,” suggests Roth. “Connect your organization’s mission or product to your prospect’s specific needs, interests, or passion.”

If you have 60 seconds for your pitch, you can add the following on top of the basic elevator pitch components:

• Did you know that 55 percent of customers first hear about new brands or companies through social media?
• On average, 43 percent of the resumes that ATS products reject are for file compatibility issues, not because candidates aren’t qualified. 
• What has been preventing your team from expanding into social media?
• What initiatives have you been taking to ensure that you are hiring the top talent available in your field?

How to Deliver an Elevator Pitch

An elevator pitch needs to be engaging and informative. Speak slowly and clearly, and avoid confusing jargon. Practice saying your pitch ahead of time so that you feel confident and prepared during delivery. 

Given the short timespan available, it can be tempting to rush and cram in as much detail as possible. However, this is counterproductive. Speak slowly so that your listener can follow along and ask questions as they arise.

Roth stresses the importance of practicing, and practicing often. “An elevator speech should be articulated fluently and effortlessly and, whenever possible, in the vernacular of your audience,” she stresses.

Here are some simple ways to make the most of practicing your elevator pitch:

• Record Yourself: It can be difficult to judge your pitch as you’re giving it. Try recording your voice or filming yourself as you practice your pitch. When you watch it, you’ll be better able to identify areas for improvement. 
• Use a Mirror: A low-tech option is to deliver the pitch in front of a mirror. Watching yourself as you speak will allow you to practice keeping your body language professional and welcoming. 
• Do a Trial Run: Ask a friend, colleague, or career counselor to watch your elevator pitch and provide feedback. This practice has two benefits. First, it will help you feel more comfortable when you deliver your pitch in a real networking scenario. Second, they will likely pick up on problems that you aren’t aware of. 

Kitagawa also recommends keeping your pitch conversational. If it feels one-sided, it’s possible you aren’t engaging your audience. “I recommend everyone drop the 30 seconds of you talking,” he advises. “Instead, use a question. Why? Because talking doesn’t sell. Listening does. If you’re the one doing all the talking, you’ll often miss the opportunity to learn how you can help that person.”

What Not to Do When Giving Your Elevator Pitch

When giving an elevator pitch, avoid rambling, using jargon, or ignoring your audience. Elevator pitches should be conversational, concise, and friendly. You can avoid most pitfalls by practicing your pitch often.

Here are some elevator pitch don’ts to keep in mind: 

• Don’t Ramble: “Don’t get distracted and start rambling,” says Schumacher. “How do you avoid that? Practice. Practice saying your pitch out loud repeatedly, until you’re sure you can deliver without a hitch.”
• Don’t Ignore Listener Cues: An elevator pitch should be interactive. If you want to keep your audience engaged, listen to their questions and respond to their nonverbal cues. 
• Don’t Be Overly Technical: Focus on pain points that you or your company or idea can address. Roth explains, “You can tweak context and vernacular to accommodate the level of familiarity your audience has with your business or mission. Insiders from your field may be more tolerant of some technical or industry jargon, but don’t go overboard.” 
• Don’t Be Shy: Confidence will generate interest and trust. Combat stage fright by practicing regularly. 
• Don’t Show Desperation: Elevator pitches are about making connections and starting conversations, not demanding or pleading for help. Remember, desperation can be off-putting. 
• Don’t Talk Too Fast: When you speak too quickly, you can make mistakes or trip over your words. Your audience will also be more likely to misunderstand you or lose interest. Practice speaking slowly and clearly.
• Don’t Have Just One Script: “Consider the context in which you are giving the pitch, both the situation and the person. You should adjust the level of detail you go into, formality of the language you use, and key points of your pitch,” says Kitagawa.
• Don’t Monologue: Keep a conversational tone. “Make sure you don’t sound like a robot. You want to be natural,” adds Schumacher.

Listener Cues to Look for During Your Elevator Pitch

Paying attention to your audience can provide vital feedback. Look out for signs such as eye contact and relaxed posture. These signs indicate that your audience is engaging with you. If you notice negative cues such as fidgeting and frowning, have some plans in place to get back on track. 

“Imagine meeting someone who interests you romantically,” Roth suggests. “You want to make a memorable introduction and establish what you have in common. But you’re still steps away from asking for a date, let alone proposing marriage. Just like in the dating world, how someone responds to your elevator pitch will signal whether you should stand down, move forward, or move on.”

Look for positive cues as signs that your audience is receiving your pitch well. These cues include eye contact, commentary, and friendly, open body language. “The best cue your pitch is working is when the person you’re talking to starts asking questions. That’s a good sign they’re interested in learning more,” says Kitagawa. 

If your pitch isn’t going well, your audience is likely to reveal their disinterest in body language and actions. Lack of eye contact, fidgeting, and frowning are signs that your pitch isn’t establishing the connection you want.

The easiest way to save a pitch is to encourage listener engagement with questions. “If you’re picking up on negative cues, the best thing to do is to ask a question, and then really, genuinely listen to what they have to say,” advises Kitagawa. “This gives the person a chance to explain what they’re thinking, and you a chance to course-correct to get back to how you can help them.”

Refer to the following cheat sheet for a quick overview of the positive and negative cues to look for, as well as some strategies for turning around a pitch that isn’t going well.

Elevator Pitch Examples

We’ve compiled a useful list of correct and incorrect elevator pitch examples for three different encounters: an informational interview, a career fair, and a new business pitch. Use these examples to spark ideas for your own pitch.

Here are some example elevator pitch scripts:

Informational Interview

• Correct: I’m studying political science at X University. This summer I worked on Senator A’s reelection campaign, where I focused on social media promotion. I helped launch a TikTok campaign that got over 6 million engagements in the first three weeks. I want to continue doing this after graduation and would love to talk to you about your work. I’m really drawn to the social media campaigns your company has spearheaded, especially the ones for Governor B and Congresswoman C. 
• Why It Works: This speaker provides a quick background, notes quantifiable results from previous experience, and gives their listener clear expectations for the conversation. This speaker also demonstrates that they’ve done their research by citing specific campaigns their listener has worked on.
• Incorrect: I’m in my last year at university, so I’m starting to think about jobs. I’m really good at social media, and I’ve taken some classes in communications and political science. I think I want to work on either political campaigns, but I could also be interested in other kinds of marketing. What kinds of jobs can I get at your company? 
• Why It Doesn’t Work: This speaker is too vague about their background and experience and doesn’t make it clear what they want from the conversation. The final question presumes that their listener wants to hire them, which could come across as rude.

Career Fair

• Correct: My name is Emma Miller. I’m a second-year MBA student studying business operations. I noticed that you’ve been expanding your verticals. Before starting school, I was an assistant operations manager at a multinational clothing manufacturing company, where I assisted with vertical integrations. I’ve been focusing my coursework on process and systems optimization. I’m currently looking for internships and jobs where I can put those skills to use. 
• Why It Works: Emma is clear about who she is, her background and experience, and her goals for the career fair. She also demonstrates that she’s done research on the company and finds a connection to her own experience. 
• Incorrect: My name is Sarah Smith, and I’m a second-year MBA student. I’m interested in business operations, but also management. I also have taken some classes on business strategy, which I think I’m pretty good at. I haven’t taken too many classes on corporate finance, but I’m a fast learner. But probably I have the most experience in operations. What jobs are you hiring for?
• Why It Doesn’t Work: Sarah is vague about her experience and interests. She wavers back and forth so that it is unclear what kind of role she wants or would suit her. The final question is one she could easily look up online and suggests that she hasn’t done her research.

New Business Pitch

• Correct: Have you had any nasty surprises on your utility bills? My name is Jim Johnson, and I’ve created and sold four apps to major developers. For the last eight months, my business partner and I have been creating partnerships with local utility companies to develop an app that would allow users to track utility use in real time. Now we’re looking for sponsors so that we can secure enough funding to make this app a reality. 
• Why It Works: Jim starts with an attention-grabbing question and transitions smoothly into his introduction and background. He also demonstrates that he has already done work toward this business but doesn’t get into too much technical detail. This way, the listener can engage by asking questions.
• Incorrect: I’m Bob Williams. I want to develop an app that would help people keep track of their utilities. We really need funding to get the ball rolling with this app. I’ve been trying to find investors, but they just aren’t seeing how much value this app has. It would really solve a lot of people’s problems. I promise this will be such a good investment.
• Why It Doesn’t Work: Bob doesn’t include any interesting details so that his listener can connect with or understand his concept. He focuses for too long on the need for funding and not enough on what work, if any, he’s already done. His pitch risks coming across as demanding or desperate. 

For a more comprehensive list, including elevator pitch examples by industry, see this collection of elevator pitch examples .

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Business tips

11 actually great elevator pitch examples and how to make yours

There's a trope in late '90s movies where a motivated, ambitious main character does everything they can to get on the same elevator ride as the CEO of some powerful company.

It usually ends the same way. Our protagonist makes a nervous, fast-paced speech that the CEO ignores while repeatedly pressing the elevator button, and we get a five-second scene with sad music of our main character watching them walk away.

That nervous, fast-paced speech is an elevator pitch example—a bad one, because otherwise, those movies would be nine minutes long and uninspiring. In the real world, an elevator pitch can make a powerful impression and pave the way for business ventures, employment opportunities, and networking. It won't get you a corner office and a fancy title one week into your new job, but it can be an important step in the right direction. 

To highlight that difference—and to really dismantle "The Pursuit of Happyness" as a plot—I've put together some elevator pitch examples and a guide on how to write one that actually works.

Table of contents:

What is an elevator pitch?

An elevator pitch is a concise speech in which you introduce yourself and a few key points about what you're pitching, whether it's to acquire investors, promote a product, advertise a business, or even sell yourself as a potential employee. If it takes longer than a minute to get the point across, it's getting too long.

You're not trying to convey your entire business strategy or all your selling points. Your goal here is to raise interest, make a connection, and facilitate an opportunity for business in the future.

Let's say you're in the fintech industry and are attending a networking event full of bank representatives and decision-makers. Instead of spending an hour going through your company's history and how it's aiming to be carbon-neutral by 2157, you'd find more success introducing it concisely, pointing out one or two key features and how they could serve your audience's interests. 

Components of an elevator pitch

The pitch begins with a hook to draw your audience in, veers into the value you offer, provides some proof to support your statement, and wraps it all up with a display of what makes you different.

It's relatively easy to incorporate these elements into a short pitch. The difficulty lies in choosing a good hook and phrasing your proposition in a way that appeals to the other side of the conversation.

The hook: This element doesn't need to be fancy or complicated. Make it simple and get straight to the point. For example, if you're pitching a time management tool, your hook can be a personal story like: "When I first started my business, it felt like there was too much to do and not enough time to do it." It can also be a statistic. If you're pitching an online collaboration tool, your hook can be something like: "73% of all teams will have remote workers by 2028."

The evidence: The person you're talking to may be nodding, but that doesn't necessarily mean your point is getting across. Some proof of past success or stats that speak to your success could make that nodding a lot more genuine.

The differentiator: Let them know that you're different—that your product or service isn't just another iteration of what came before. You get brownie points for originality and not quoting any movies.

11 elevator pitch examples done right

I rewatched "The Pursuit of Happyness" to see if there was anything I could salvage, but all I walked away with was frustration at the misleading lesson that passion can overcome anything. Passion cannot, in fact, overcome a busy decision-maker who can't wait for you to stop talking.

If you're at all like me, you'll find the following examples a much better use of your time.

1. Startup pitch example

Everyone's got ideas for [shared goal] . But ideas aren't enough.

We took [shared goal] and turned it into a reality.

We developed [solution] at [company name] that's [list of qualities] . We made it possible for [target audience] to [shared goal] .

What sets us apart is our [differentiator, followed by brief overview] .

If you're passionate about [high-level goal] and interested in [benefit of collaborating with you] , let's connect.

This elevator pitch example demonstrates how to approach potential business partners and investors with a clean energy project. The hook is simple. It leans on the issue and the harsh reality of how little the world does to achieve utopian sustainability. Then it introduces the solution as the company's proactive effort to change the status quo. It pitches efficiency, reduced costs, and access to a larger customer base. Finally, it addresses how ease of use sets the solution apart from the competition and invites further collaboration. 

This example is ideal for startups in that it focuses more on the product, what makes it unique, and the features that set it apart, rather than the company's past achievements, success stories, or revenue metrics. It can easily be used to pitch investors and potential clients alike.  

You can follow this example by making the problem the centerpiece of the hook. Open with the issue, and position your company's service or product as the solution.

2. Job seeker pitch example

It took me [period of time] to [achieve goal] .

It's always been my priority to deliver [high-level result] , but I want to put my [expertise] to use making [high-level goal/impact] .

At [company name] , I [past experience] that [measureable results] .

I love what I do. But I [differentiator, high-level goal] .

If you're looking for a [position/title] who's [differentiator] , let's chat. I'm eager to explore how I can help your organization achieve its [field] objectives.

Since tropes are only a good idea when I propose them, I've decided that our job seeker would be making a pitch to GreenCorp, the company from our previous example. Will Smith will not be playing this role.

In this example, the author of the pitch isn't trying to sell a company or a product; they're trying to sell themselves. The hook addresses their background, expertise, and goals. It then veers into past performance results and highlights the key skill set. The uniqueness factor here speaks to GreenCorp's mission, showcasing that the author shares the company's grand goals, empathetic mindset, and desire to help build something positive. 

If you're ever job hunting, open your pitch with a concise and direct overview of your background, share your most impressive achievements, and do your research into the company you're pitching.

3. Sales pitch example

Most people [relevant statistic, followed by explanation] . 

At [company name] , we've taken the [pain point] out of the equation. 

Our [products] are designed for [value proposition] .

They're more than just [product] . They're [differentiator, followed by supporting evidence] . 

We're not just salespeople; we're [differentiator] .

So, are you ready to find [product selling point] ? Let's [CTA] .

In this example, a guitar shop is pitching its unique guitar design to potential customers. It recognizes a very common problem and ties it to a feeling that most guitar enthusiasts know all too well: giving up too soon. It later positions the author as an expert and fellow musician and utilizes customer reviews as supporting evidence.

4. Networking pitch example

I'm a [position/title] at [company name] , and I've worked on [past experience] . 

Over the past [period of time] , I've had the privilege of working with diverse industries, from [industry] to [industry] , and what truly excites me is [shared interest] . 

I'm here to connect with other professionals who share my enthusiasm for creative and innovative [field] ideas. I really want to explore new [differentiators and shared interests] .

Let's connect on [communication channel] . I have quite a few compelling [field] resources to share and talk through.

This networking pitch resembles the job seeker pitch with one major difference: the audience shifts from an employer to a colleague. The objective changes, and that affects the entire approach. 

Ahead of your next networking event, tailor your pitch so that it speaks to your expertise and knowledge without going into too much detail.

5. Investor pitch example

At [company name] , we [business concept offer] , plain and simple.

We [value proposition] .

Our portfolio contains [supporting evidence] .

Why us? Well, we [differentiator] .

We roll up our sleeves and get involved. 

We're currently prospecting [target audience] to join us on our journey. If you're ready to be part of the next [field] disruption, let's talk about how [company name] can help.

Investors have heard it all a million times over. It's why their faces are so hard to read—set in unimpressed silence. So it's best to make your hook short and to the point. "We do X to achieve Y" can be a breath of fresh air when your job is listening to entrepreneurs pitch their ideas five days a week.

In this example, YZTech Ventures aims to secure investors for promising companies. The hook is straightforward and simple, slowly veering into an overview of the company and why it works.

6. Nonprofit pitch example

Every day, [pain point] .

[Company name] is working to change that.

We're a nonprofit dedicated to [high-level goal] . We've already provided [supporting evidence/achievements] .

We don't want to treat the symptoms; we want to face the root cause of [pain point] . But this will be a losing battle if we're fighting it on our own.

We're always looking for individuals who share our vision and drive to build a better world where [high-level goal] .

If you're ready to make a difference, let's discuss how you can be part of the solution.

Empathy is the name of the game here, and charities and nonprofits can use it as a unique selling point. The good news is there's very little risk of doing this wrong. The example outlines the cause, its aim, and the efforts being made to find a solution. 

If you're pitching a nonprofit or a charity to potential donors, lean heavily on the charity's message and accomplishments.

7. Personal branding pitch example

I'm [name] , and I'm a dedicated [title] . I've helped [past expertise and achievments] .

I do what I do by [value proposition, followed by differentiator] .

I'm here to [offered value] .

There's " [position] " in the title, but I'll be [differentiator] .

Let's schedule a meeting and discuss what you can do.

Personal branding comes into play when you're pitching yourself, the individual. Just as companies share their unique idea, proposition, and values, the life coach does the same at a personal level. 

If you're ever writing a personal branding pitch, approach it as you would a business. The key difference is to showcase your values and what makes you unique as a person rather than as a corporate entity.

8. Product launch pitch example 

I'm very excited to share with you [product selling point] .

At [company name] , [products] aren't just a [basic nature of product] . We see them as a game-changer in [selling point] .

This is why we developed our [product] , a cutting-edge [product overview] .

Imagine all of your [value proposition, followed by key features] .

Our product has already received rave reviews during beta testing, with users reporting [survey results] .

[Product] is now available for preorders! [CTA].

This example focuses less on the company and more on the newly revealed product. The new release speaks for itself and the business at the same time.

The hook immediately positions the product as the future or "the next best thing." The pitch dives into what makes the new product unique, utilizing a hypothetical to paint a picture of what it can achieve.

If you're writing a product launch elevator pitch, focus on the product and let it speak for the company.

9. Rebranding pitch example

We've done great things as [company name] . We've helped businesses [services and past achievements] .

We've since been on a journey of transformation, and it's time for a fresh start.

Our company has grown, adapted, and innovated in response to changing market dynamics. We've [outlined change] . Now, [company name] is about to become [new company name] .

Why the change? We've rebranded to [rebranding reasons] .

With [new company name] , you can expect the same quality, expertise, and dedication you've come to trust. But now, we're adding a fresh perspective and a dynamic spirit to our brand.

We invite you to join us in this exciting phase of our journey. [New company name] is ready to [service/value proposition] .

Let's schedule a meeting and explore how our renewed brand can better serve your evolving needs.

In this example, the hook immediately delivers the reasoning behind the change. 

Instead of a value proposition, the pitch offers an assurance that the rebranding won't have detrimental effects. It's designed to address stakeholders and clients as well as provide context.

10. Consulting services pitch example

At [company name] , we specialize in [value proposition] .

With a team of seasoned experts in [field of expertise] , we've successfully guided organizations to [high-level goal] .

Our approach is all about partnership. We take the time to deeply understand your unique market and audience. From there, we [differentiator] .

[Company name] can be the catalyst for your business's transformation. Whether you're looking to [goal] or [goal] , we're here to help.

Let's schedule a virtual meeting to discuss where your company stands and where we can take it.

This pitch is designed to attract clients for a consulting service. It takes a collaborative tone in its approach and focuses on areas of growth that pretty much every decision-maker worries about. It makes the solution the centerpiece of its hook instead of the problem, and goes on to briefly outline how the firm's process is structured. 

11. Technology solution pitch example

[Relevant statistic].  

That's how it goes for your [pain point] .

Imagine you didn't have to worry about [pain point] .

Our [product] is designed to enhance [process] . We help businesses [value proposition] .

One of our recent success stories includes helping a [supporting evidence] .

The thing is, [differentiator] ; we make sure our [product] is specifically customized for your organization's needs. 

Are you available to meet next week for a personalized demo?

In this example, the hook is a statistic that lays the foundation for the problem and the value proposition. It's a powerful hook that captures the audience's attention and helps you transition into what you really want to say.

How to write an elevator pitch

You can be an optimist and decide to improvise an elevator pitch. But you'll likely end up taking too many pauses under the guise of sipping your water, and stumbling over your words mid-pitch might waste a precious conversation.

It pays to be prepared, and writing an elevator pitch beforehand can make a big difference.

1. Outline a clear objective

Your objective will help you pinpoint the information you want to mention in your pitch. 

Tip: Establish success metrics relevant to your objective. Investors will want to know how much revenue your business can generate, while potential clients will want to know the benefits of your product or service. Make sure your success metrics speak to your audience's concerns.

2. Define your audience

One speech won't work across the board. Hollywood says the up-and-coming manager likes to be impressed with a Rubik's cube, while the CEO likes to hear your heartfelt speech about how much this job means to you and how you're expertly overcoming odds. 

Both those things are wrong, but the point remains that identifying who your listener is and what matters to them is a nice way to tailor your pitch so that it speaks to their concerns, needs, and bigger pain points. The more you resonate with your audience, the more impactful your pitch will be, and the closer you'll get to a tearful Will Smith movie ending.

Defining your audience goes beyond knowing the name and nature of what might make a potential client. 

Tip: Conduct in-depth audience research by diving into your chosen market, competitors, user data, and digital marketing analytics. Then comb through that information to define your audience's pain points and how you're uniquely positioned to address them.  

3. Craft a hook

You know what you want to say and why. Now you need an opening statement—a hook that grabs their attention and gets them invested in the rest of your pitch. You want to set the stage for the elements that come next. Make it clear and engaging, but keep it concise. The goal here is to get an attentive listener, not a bored one.

The hook needs to spark the audience's interest. You need to speak their industry's language, show knowledge and expertise, and put your audience research data to good use by pointing out the difficulties and issues they face.

Tip: Use a personal story, a statistic, a fact, or an interesting hypothetical to draw your audience in.

4. Explain your value proposition

Once your audience is paying attention, it's time to dive into the proposition and the value within. What do you and your idea bring to the table? What problems do you solve, and how does that make your listener's life better? How does your solution differ from those they've heard pitched a thousand times before?

Point out the differentiating factors that make you and your business unique, whether it's the groundbreaking tech you've patented or the better pricing options your competitors can't keep up with. 

Tip: Write down all the aspects that make your business different, and choose the most compelling ones for the pitch.

5. Support your pitch with evidence

Who doesn't like real-life measurable data? Well, Hollywood doesn't, but that's just because no amount of Hans Zimmer music can make your 325% ROI cinematically engaging. You can be confident that your audience will want to hear success stories that support your proposition.

Have a few successful case studies from former and current clients ready to drive the point home and turn a semi-interested listener into an engaged party.

Tip: Draw on your own expertise, and use performance statistics and relevant metrics from previous projects. 

6. Keep it concise

It's called an elevator pitch for a reason. You have under a minute to get your entire pitch across to a busy decision-maker who doesn't have all day. Cut the fluff, and only say what you feel certain will convince your recipient to take your side.

Tip: Practice reading your pitch out loud in the mirror. Use a timer to measure how long it takes to deliver it comfortably.

7. End with a clear call to action

Since the point of an elevator pitch is to generate interest, you'll want to end it with a clear call to action—one that evokes a response and maybe a more in-depth conversation.

If you're pitching a service, you can offer to schedule a meeting to further outline your services and how they can help the listener. If you're pitching a product, you could offer to schedule a demo to prove it can improve their business. Get creative here, and aim to turn that interest into a meeting.

Tip: Lead your audience to connect with you beyond the pitch. Schedule a meeting or a coffee chat, exchange contact information, and make sure there's room for a longer discussion.

8. Prepare to answer questions

You can't just deliver your pitch and then hit the open bar at the networking event. Be ready to answer questions.

Questions at this stage mean your listener is intrigued, curious, and interested. At this point, feel free to provide as much context in your answers as you'd like. The elevator pitch has already ended, and it served its purpose. Go in-depth and provide context.

Tip: Write down a few questions based on your own market research. Ask yourself what your customers, investors, and audience might be curious about. Prepare your answers so you're never surprised.

Make a unique first impression

Opportunities are fleeting, especially when businesses are launching every day. In an oversaturated environment, an elevator pitch can help you make an impression that lasts. And who knows, you might just have what it takes to inspire a 50-million dollar movie that Will Smith can "misty-eye" his way through.

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Hachem Ramki

Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

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How to Create an Elevator Pitch (With Examples)

Examples of the Best Elevator Pitches

When and How to Use an Elevator Pitch or Speech

What to say in your elevator pitch, what not to say and do during your elevator speech, tips for virtual elevator pitches, elevator pitch examples.

Hybrid Images / Cultura / Getty Images

What is an elevator pitch, and how can it help your career? An elevator pitch—also known as an elevator speech—is a quick synopsis of your background, experience, and purpose. It's called an elevator pitch because it should be short enough to present during a brief elevator ride.

This speech is all about you: who you are, what you do, and what you want to do (if you're job hunting) or are doing (if you're simply networking).

Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don't know you.

Done right, this short speech helps you introduce yourself to career and business connections in a compelling way. It can help you build your network, land a job, or connect with new colleagues on your first day of work.

Key Takeaways

• Keep your elevator speech short and sweet, aiming to deliver your message in 60 seconds or less.
• Say who you are, what you do, and what you want to achieve. Your goal is to focus on the essentials. 
• Be positive and persuasive with your limited time. Focus on what you want to do, not what you don’t want to do. 
• Deliver your speech to a friend or record it to ensure your message is clear. The more you practice, the better your speech. 

If you're job searching, you can use your elevator pitch in person at job fairs or career expos, and online in your LinkedIn summary or Twitter bio. An elevator speech is a great way to gain confidence in introducing yourself to hiring managers and company representatives.

You can also use your elevator pitch to introduce yourself at networking events and mixers. If you're attending professional association programs and activities, or any other type of gathering, have your pitch ready to share with those you meet.

Your elevator pitch is just as useful in virtual networking events, interviews, and career fairs as it is during in-person gatherings. 

Your elevator pitch can be used during job interviews, especially when you're asked about yourself. Interviewers often begin with the question, " Tell me about yourself ." Think of your elevator pitch as a super-condensed version of your response to that request.

Maddy Price / The Balance

Your elevator speech should be brief . Restrict the speech to 30–60 seconds. You don't need to include your entire work history and career objectives. Your pitch should be a short recap of who you are and what you do.

Be persuasive.  Even though it's a short pitch, your elevator speech should be compelling enough to spark the listener's interest in your idea, organization, or background.

Share your skills.  Your elevator pitch should explain who you are and what qualifications and skills you have. Try to focus on assets that add value in many situations. This is your chance to brag a bit. Avoid sounding boastful, but do share what you bring to the table.

Practice, practice, practice.  The best way to feel comfortable about giving an elevator speech is to practice it until the speed and “pitch” come naturally, without sounding robotic. You will get used to varying the conversation as you practice doing so. The more you practice, the easier it will be to deliver it at a career networking event or job interview.

Practice giving your speech to a friend or recording it. This will help you know whether you're staying within the appropriate time limit and delivering a coherent message.

Be positive and flexible.  You often aren’t interviewing for a specific position when you deliver your pitch, so you want to appear open-minded and flexible. Don’t lead with the stuff you’d rather not be doing. (For example, if you don’t want to travel a lot for work, that’s completely legitimate, but you shouldn’t volunteer that information immediately.) This is your chance to make a great first impression with a potential employer. Don’t waste it.

Mention your goals.  You don't need to get too specific. An overly targeted goal isn't helpful since your pitch will be used in many circumstances and with many different types of people. But do remember to say what you're looking for. For instance, you might say you're looking for "a role in accounting," "an opportunity to apply my sales skills to a new market," or "the opportunity to relocate to San Francisco with a job in this same industry."

Know your audience and speak to them.  In some cases, using jargon can be a powerful move—it demonstrates your industry knowledge. But be wary of using jargon during an elevator pitch, particularly if you're speaking to recruiters. They may find the terms unfamiliar and off-putting. Keep it simple and focused.

Have a business card ready.  If you have a business card, offer it at the end of the conversation as a way to continue the dialog. If you don’t, you could offer to use your smartphone to share your contact information. A copy of your resume, if you're at a job fair or a professional networking event, will also demonstrate your enthusiasm and preparedness.

Don't speak too fast.  Yes, you only have a short time to convey a lot of information. But don't try to fix this dilemma by speaking quickly. This will only make it hard for listeners to absorb your message.

Avoid rambling.  This is why it's so important to practice your elevator speech. While you don't want to over-rehearse, and subsequently sound stilted, you also don't want to have unfocused or unclear sentences in your pitch, and you shouldn't get off-track. Give the person you’re talking to an opportunity to interject or respond.

Don't frown or speak in a monotone way.  Here's one of the downsides to rehearsing: it can leave you more focused on remembering the exact words you want to use, and less on how you're conveying them through your body language and tone. Keep your energy level high, confident, and enthusiastic.

Modulate your voice to keep listeners interested, keep your facial expression friendly, and smile.

Don't limit yourself to a single elevator pitch.  Maybe you're interested in pursuing two fields—public relations and content strategy. Many of your communication skills will apply to both those fields, but you'll want to tailor your pitch depending on who you are speaking to. You may also want to have a more casual, personal pitch prepared for social settings.

All of the same guidelines apply to a virtual elevator pitch. You may have an opportunity to give an elevator speech at a virtual career fair, a job interview over Zoom, or during a networking event. Follow the dos and don'ts listed above. 

Plus, keep these tips in mind: 

• Check how you look.  You'll want to have a clean and professional background. Plus, make sure you're well-lit and aren't in any distracting shadows. 
• Make eye contact.  Try practicing beforehand so you get accustomed to looking at the camera, which will help you appear to make eye contact with the person on the other side of the video chat. Just avoid overdoing it or staring!
• Aim for high energy.  As with in-person pitches, you'll want to avoid speaking too quickly. Also important: modulate your voice (to avoid a monotone) and keep your energy high. It's easier for people to be distracted during video meetings, and you'll want to keep their attention. 

Use these examples as guidelines in crafting your own elevator pitch. Make sure your speech includes details on your background, as well as what you'd provide an employer with:

• I recently graduated from college with a degree in communications. I worked on the college newspaper as a reporter, and eventually, as the editor of the arts section. I'm looking for a job that will put my skills as a journalist to work.
• I have a decade's worth of experience in accounting, working primarily with small and midsize firms. If your company is ever in need of an extra set of hands, I'd be thrilled to consult.
• My name is Bob, and after years of working at other dentists' offices, I'm taking the plunge and opening my own office. If you know anyone who's looking for a new dentist, I hope you'll send them my way!
• I create illustrations for websites and brands. My passion is coming up with creative ways to express a message, and drawing illustrations that people share on social media.
• I'm a lawyer with the government, based out of D.C. I grew up in Ohio though, and I'm looking to relocate closer to my roots and join a family-friendly firm. I specialize in labor law and worked for ABC firm before joining the government.
• My name is Sarah, and I run a trucking company. It's a family-owned business, and we think the personal touch makes a big difference to our customers. Not only do we guarantee on-time delivery, but my father and I personally answer the phones.

Home Blog Business Elevator Pitch Guide: The Essentials to Elevator Pitch Presentations

Elevator Pitch Guide: The Essentials to Elevator Pitch Presentations

In her book Resonate , communication and Persuasion Expert Nancy Duarte, a highly praised master of turning story patterns into effective business communications, recommends “Showing your humanness when you present” as a “great way to stand out.” Yet, how do we manage to do that over a conversation that can only last as long as an elevator ride, at best? We’re focusing on elevator pitches over this note, aiming at strengthening your skills in delivering a successful elevator pitch for business in a way that brings your company, efforts, and ideas the best success moving forward. 

Table of Content

What is an elevator pitch?

How long should an elevator pitch be, elevator pitch real-life applications, the basic structure for an elevator pitch, recommendations on delivering your elevator pitch.

• Four Effective Elevator Pitch Examples (with Real-Life Experiences)

According to elevator company Kencor, Inc. , vertical lifts “have variable ride times”. An elevator ride in a small town in Kentucky is certainly not the same as one in New York City. The reason “there may be considerable differences in terms of speed”, as CMA Lifts states , is “because one thing is having to serve maybe a four-story building and much more is having to do with a building that in turn goes to touch a dozen.” Times will vary depending on the type of elevator, too, amount of a building’s stories, and stops made on the way.

In Taipei 101, which CMA presents as “the third highest skyscraper in the world,” a lift can travel 60.6 km to reach the 89th floor “at an altitude of 382 meters, in a time frame of about 40 seconds.” Why does this matter? We can use these times as a starting reference. 

The concept of an “elevator pitch” is most clear when we think of the length of an elevator ride as that timeframe in which you can make a perfect introduction to a potential investor or stakeholder. 

The content of a perfect elevator pitch should be succinct, direct, and plentiful . It’s also certainly one you polish every time you deliver it.

A highly esteemed 30 seconds is the common industry rule for a winning first impression. A half-minute capsule is the average notion of an elevator pitch length. This is one common reference point for elevator pitches. 

The second common standard for elevator pitches is based on a higher ride average stemming from New York City. Harvard Business Review (HBR) actually goes for this higher elevator ride average of 118 seconds. Of course, the higher amount of skyscrapers in that multicultural place makes up for the considerable difference. 

Whether you’re settling for the standard 30 seconds or allowing yourself an extension of up to 118 seconds, the truth is that elevator pitch rides are quick, efficient, and to the point. The goal is to sell your idea or product as fast as the attention you’re likely to get during a single elevator ride.  

The above is very much tied to the standard sitcom, TV, and movie scene of someone selling an episode, a project, or any idea while catching up to the jam-packed, unattainable executive everyone wants a hold of as they walk into the office. 

If we stick to this produced idea of an elevator ride that we see on screen, the most common real-life application is a key potential investor or customer, a person we wish to attract to whom we, in our minds, say: “If only I could pitch my idea to this person for a single minute, I’d sell it!” 

A conference, a demo-day presentation, product launches , and many other networking events are the real-life equivalent of what we see on TV (as in a Shark Tank episode). 

In general, elevator pitches are used to pitch a startup, engage in sales, introduce oneself, present a new venture to a venture capitalist, and even seek a job, even. 

As we said when we presented our Creative Elevator Pitch Deck PowerPoint Template , “The Elevator Pitch for Interview enables users to demonstrate their career portfolio in an engaging manner.” Someone who walks into an office or casually discusses their career over a taxi ride in a way that succinctly showcases their expertise and abilities is much more likely to catch attention for an open position than someone without clarity or ability to express their thoughts, goals, and desires. 

A well-thought-out elevator pitch for a role or as a presentation to a startup, even as a project description in a nutshell, is similar to a very powerful wild card that you pull up your sleeve when that person you know meets you by chance as much as gives you a quick 15-minute introduction to prove your point. Whether an investor can call you back during a 10-minute break or you run into a key business partner in a hallway, on the way somewhere, or at a quick reception at any event, an elevator pitch is destined to convey your ideas across very succinctly so you can pick up longer conversations (or pitches) at a more convenient or later stage. 

As we also said in the article to the template above, “business owners and managers use elevator pitch PowerPoints to discuss ideas briefly.” Templates and business presentations in this category of elevator pitch decks serve the useful purpose of putting ideas up on screen in a nutshell for focused discussion. And that’s usually highly appreciated. 

Further below, we’ll get to a real-life example of a pitch that worked great for Carmine Gallo in working with an esteemed language interpretation company in Monterrey, California. 

For now, if you’re looking to know more about “interview presentations”, including an Elevator Pitch Example for Job Seekers, our article How to Give A Compelling Interview Presentation: Tips, Examples, and Topic Ideas is here to help. We’ll get to more elevator speech examples for entrepreneurs in the section below, as well. 

For now, how do we ideally present our elevator pitches? 

Create visually appealing presentations as much as possible. The goal is for your visuals to give power and create engagement that adds to your message or speech. This can be done either by carefully pairing your presentation templates so the aesthetic remains cohesive, or opt for a software solution like the SlideModel’s AI presentation maker to speed up slide design process. Then, also work very conscientiously on your messaging.

As Nancy Duarte says, “Truly great communicators make it look easy as they lure audiences to adopt their ideas and take action.” To learn how to deliver a presentation pitch, and if we can expand on what the author says, this “isn’t something that just happens automatically; it comes at the price of long and thoughtful hours spent constructing messages that resonate deeply and elicit empathy.” Make sure you put in your focused, attentive hours constructing that ideal message that will resonate with your audience to make them take action. Results will be noticeable if you do, and your confidence in delivering these speeches will naturally and greatly improve as you move forward. This long-term exercise is about being in control of what you’re gearing and how you’re doing so. 

As the already-referenced HBR article states, “The first 8 seconds are the ‘hook’—the time you have to get the ‘lean in’ factor, to snag your prospect, to catch their interest.” For them, “Those first 8 seconds are the key”, as HBR puts it. And that’s essentially so because this first span is where we most commonly capture an audience’s full attention before we naturally lose it.  

Thereafter, you’re looking to answer a few key questions for your audience. In Presentation Secrets of Steve Jobs – How to be Insanely Great in Front of Any Audience , for example, Carmine Gallo breaks down the ultimate elevator pitch by recommending a presenter: “Simply create a one-sentence answer for the following four questions: (1) What do you do?  (2) What problem do you solve?  (3) How are you different?  (4) Why should I care?”

As promised, here’s what a winning elevator pitch looked like for Gallo in working with an interpretation company (which we labeled here as XYZ) in Monterrey, California: 

XYZ company…

“is the world’s largest provider of phone interpretation services for companies who want to connect with their non-English-speaking customers [what it does] . 

Every twenty-three seconds, someone who doesn’t speak English enters this country [the problem] .

When he or she calls a hospital, a bank, an insurance company, or 911, it’s likely that an […] interpreter is on the other end [how it’s different] . 

We help you talk to your customers, patients, or sales prospects in 150 languages [why you should care] .”

Quite succinctly and like we also said in our Creative Elevator Pitch Deck PowerPoint Template , whenever you’re figuring out how to write an elevator pitch, think of ways “to deliver the concept to an audience in a short description that listeners can easily understand.” The pieces of advice we give above should all assist in knowing how to present an elevator pitch successfully. But we’ve for further recommendations to this end. 

The first of our recommendations has to do with pacing. Just because an elevator pitch is expected to be of short duration, that doesn’t mean you need to race through it. Keep it intelligible. Take your time to breathe. Go slowly at it so your ideas can come through to your audience. Don’t rush through an elevator speech just so you can make up for the short time allowed. Practice, instead. Make sure you choose the right words and learn them by heart. Then, move slowly through them. 

The above leads us to our second piece of advice. If you’re building a perfect elevator pitch, revise, edit, and check again! Go through each word many times until you find the right-suiting one for the precise idea or concept you wish to convey. Get them right! 

Also, if you’re looking for an elevator pitch presentation template specially designed for presenting to VCs, angel investors, or stakeholders, for example, seek out specialized material. Our Formal Elevator Pitch Template for PowerPoint might work better in that case. The material is a framework of various slides designed for users to customize and perfect their sales pitches. You’re starting off with a base. 

On the other hand, seek to put yourself out there to family and friends. Especially seek business partners, colleagues, and people in and out of your field who can tell you how you’re doing with your elevator pitch for business. Rather than fight, be offended, take observations or corrections personally, and let alone justify your pitch’s content as you present to people outside the industry, seek to truly listen to feedback, take note, and make sure you incorporate it later. 

The reason behind this observation is that a perfect business pitch contemplates the human aspect of everyone listening. As Duarte puts it in her book, “Even with mountains of facts, you can still fail to resonate. That’s because resonance doesn’t come from the information itself, but rather from the emotional impact of that information.” So, seek to connect emotionally. 

Acknowledging emotion is frequently left out of everything business-related; yet, note how specialist Duarte recommends presenters “Use plenty of facts, but accompany them with emotional appeal.” Listen to your audience and polish your content and delivery until you can sync both the importance of data with the emotional calling that gets audiences to forget what and how you said it, but they walk away changed, with a new vision, and, more importantly, ready to support you and your endeavors. 

Let’s check how people have achieved this before you. 

Four Effective Elevator Pitch Examples (with Real-Life Experiences )

Our first examples of elevator pitches come from a German impact food startup. Though a bit on the longer side with a final 3-minute length, the video introduces the problem and solution flowingly with a captivating start. It includes benefits, creates an overall experience in itself for viewers as it appeals to the senses, and also incorporates a concise call to action that describes exactly where their efforts will be focused. This is a good example to get started in perfecting your upcoming elevator pitch. 

From the college side, Utah State University’s Cooperative Extension Services has an elevator pitch winner who made a compelling business case in less than 2 minutes. This is a perfect example of a 118 elevator pitch that needs a bit of pacing down to be perfect. Instead of rushing, this coffee cup business idea can easily be conceived to go much further on a slower scale. The pitch merits it. Yet, the data and sentiment, the surprise, and all the background work are there, making this a great academic example that can easily guide any executive into winning business presentations.

On the last note, The National Science Foundation came up with a video series on elevator pitches titled “Real People. Real elevators.” Check out episode 2 here for tips with a real-life dramatization and setting if you’d like to picture the situation of a real-life example a bit further. 

Now that we’re moving to the more cinematic side, one of Vince Vaughn’s characters has also made a point on product elevator pitches that we can rescue in a light spirit. The reason is that Vince’s character’s pitch works thanks to how he conveys a clear business idea with a captivating (though risky!) introduction to selling a powerful concept to a group of executives. The scene appears fueled by a writing team that apparently knows the back works of pitching an idea fairly well. Here’s what’s been labeled as “The best elevator pitch of the world” in a YouTube clip of 2011’s movie Dilemma . 

Here, we provide a range of elevator pitch examples to cater to different scenarios:

Business Elevator Pitch Examples:

Imagine you are the founder of a sustainable fashion startup, and you’re pitching your idea to a potential investor:

“I’m the founder of GreenStyle Apparel. We’re disrupting the fashion industry by producing high-quality, eco-friendly clothing made from recycled materials. With a growing consumer demand for sustainable fashion and our innovative supply chain, we’re well-positioned to capture a significant market share. Our recent partnership with [Notable Retailer] has already proven the appeal of our products. I invite you to join us in creating a more sustainable future while enjoying impressive returns on your investment.”

Imagine you’re the founder of a health tech startup and you’re pitching to a potential investor:

“I’m the founder of HealthTech Innovations, a startup dedicated to transforming healthcare through innovative technology. Our flagship product, HealthLink, is a telemedicine platform that connects patients with healthcare providers in real time, improving access to care, and reducing healthcare costs. With the recent surge in telehealth demand, we’ve already secured partnerships with major hospital networks and insurance providers.

Elevator Pitch Examples for Students:

As a college student majoring in communications, you’re networking at a career fair:

“I’m currently pursuing a degree in communications with a focus on digital marketing. During my internship at [Prominent Agency], I had the opportunity to work on campaigns for major clients like [Well-known Brand]. I excel at creating engaging social media content and analyzing performance metrics to drive results. I’m eager to bring my creative skills and data-driven approach to a dynamic marketing team like yours.”

Imagine you’re a marketing major and you’re introducing yourself at a networking event:

“I’m a marketing enthusiast with a passion for creating meaningful brand experiences. Throughout my coursework, I’ve honed my skills in market research, digital marketing, and campaign management. During my internship at [Marketing Agency], I had the opportunity to work on a social media campaign that resulted in a 25% increase in brand engagement.

I’m particularly intrigued by the intersection of technology and marketing, and I’m excited to leverage emerging trends to drive brand success. As a student, I’ve been an active member of the American Marketing Association, where I’ve collaborated with peers on real-world marketing projects. I’m eager to connect with professionals in the field and explore opportunities to apply my knowledge and creativity to your marketing initiatives.”

Elevator Pitch for Interview Example:

You’re interviewing for a project management role at a tech company:

“I’m excited about the opportunity to join your organization as a project manager. With a solid background in project management and a PMP certification, I’ve successfully led cross-functional teams to deliver complex projects on time and within budget. In my previous role at [Former Company], I was recognized for improving project efficiency by 20% through streamlined processes. I’m confident that my skills and experience align with your company’s goals and can contribute to its continued success.”

Elevator Pitch Examples for Interview (Technical Role):

You’re interviewing for a software engineering position at a software startup:

“I’m a software engineer with a passion for creating innovative solutions. In my previous position with [Tech Company], I was the lead developer on a project that resulted in a 40% increase in app user engagement. I specialize in backend development and have experience with a wide range of programming languages, including Python, Java, and Ruby. I’m excited about the opportunity to bring my technical expertise to your team and help drive your mission of revolutionizing the industry.”

You’re interviewing for a data scientist position at a software startup:

“As a data scientist with a strong background in statistical analysis and machine learning, I’ve been at the forefront of turning data into actionable insights. During my tenure at [Analytics Firm], I developed a predictive model that reduced customer churn by 15% for a major telecommunications client. I have experience working with large datasets and utilizing tools such as Python, R, and TensorFlow. My passion for data-driven decision-making and my commitment to staying at the cutting edge of data science techniques make me the ideal candidate to contribute to your data-driven culture and help your organization make informed strategic decisions.”

These real-life elevator pitch examples demonstrate how individuals can effectively present their qualifications, accomplishments, and enthusiasm in various professional contexts, such as entrepreneurship, networking, and job interviews. The key is to tailor your pitch to the specific situation and audience to make a memorable and impactful impression.

A few key aspects of perfecting a product elevator speech (or an elevator pitch, for that matter) is to keep it short. Be brief. From 30 to 118, we’re speaking of a few seconds put together for you to be persuasive, share your goals, problem, solution, and skills, and make a difference in attracting your intended audience. 

Practice, practice, and then practice some more. Mastering a pitch of this kind truly takes a lot of practice to go over the right words at the right pace, and powerfully impact a person or group. 

Also, keep a business card handy. If your pitch works, a quick and efficient way of giving your contact details to your stakeholders will do wonders to move your business forward. 

What’s next? Our recommendations

Before you go, here are a few real-life examples of how to end a presentation , in case they help in general. And, if you’re looking to Create a Great Investor Pitch Deck and Close the Deal , this other article might be useful. We’re giving you The 11 Key Slides For Creating A Winning Investor Pitch Deck there, too. 

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Carmine Gallo, Elevator Pitch, Garr Reynolds, Nancy Duarte, Pitch Deck, Sales Filed under Business

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The Anatomy of a Compelling Elevator Pitch [Infographic]

Updated: July 19, 2021

Published: February 21, 2015

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales .

As organizations flatten out, employees don't have to corner senior management in an elevator to get their thoughts heard. They could just schedule a meeting, or even walk up to a leader's office or desk. So is there even a need to have an elevator pitch at the ready?

Absolutely. Although accessibility to managers has increased, the amount of time those managers have at their disposal has decreased. And that means the clearer, crisper, and more concise you can make your idea, the more likely it is that your senior-level listener will tune in.

Salespeople trying to connect with C-level prospects should have a variety of pitches at their disposal , but each should adhere to the principles of the classic elevator pitch. This infographic from Bplans explains each component of an elevator pitch to ensure you hit the highs and provide all the necessary information. Just remember that brevity is a virtue -- according to the graphic, an ideal elevator pitch should clock in at a minute or less. 

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The Admissions Strategist

How to create a perfect elevator pitch (examples included).

“Tell me about yourself”

“What do you do?

“So, what’s your story?”

These are common questions asked during networking events and interviews. They’re difficult to answer because you can respond with almost anything.

How should you start and end your response? What’s an appropriate response length? What should I include in my response?

Luckily, there is a foolproof way to answer these questions: by using your elevator pitch.

This guide will explain the importance of your elevator pitch. It will also help you craft an incredible pitch that you can use for interviews, networking events, and other social gatherings.

Let’s get started!

Click above to watch a video on Elevator Pitches.

What is an Elevator Pitch? When Should I Use It?

An elevator pitch, otherwise known as an elevator speech, is a short but powerful response you give to someone who asks about your background.

There are three kinds of elevator pitches:

• Two-minute pitch

Use the two-minute pitch for interviews. This is the perfect response to the “Tell me about yourself” question.

• 45-second pitch

Use the 45-second pitch for formal networking events. Your response will establish your background and qualifications.

• 15-second pitch

Use the 15-second pitch for informal gatherings. This is an excellent response for when you meet someone on a train or at dinner.

Why is an Elevator Pitch Important?

It is said that 93% of human communication is nonverbal, while only 7% is verbal.

• This means that “how” you say something is more important than what you actually say.

An elevator pitch helps you explain your background and qualifications with confidence. When you know what you’re going to say, you’ll state it with passion and clarity.

The elevator pitch also demonstrates that you’ve done your due diligence.

• Specifically, people who can convey their background with clarity inspire confidence in others.

It also demonstrates strong soft skills, which all CEOs and other high-performing professionals possess.

Well, How Do I Create a Great Elevator Pitch?

Your elevator pitch is just one part of networking with skill . Therefore, you need to supplement it with the following.

Confident Body Language

• Firm handshake
• Shoulders back
• Neck straight
• Eye contact
• Fluidity of speech

Make sure to practice your pitch in front of a mirror. If that’s too hard, you can stand up in the middle an empty room and pretend to speak with someone.

• You can also practice your pitch while cooking, brushing your teeth, or running errands. All you need to do is know what you want to say and state it slowly.

In my opinion, the best way to practice is with a trusted friend. In a no-judgment zone, state your elevator pitch. Do this until you get it right 10 times in a row. It’ll be hard at first, but this experience will greatly improve your confidence.

Don’t rush through your elevator pitch. After stating one or two lines, take a deep breath and collect yourself.

Not only will this calm you down, but it’ll also help you think of your next lines.

Start Your Elevator Pitch From Scratch

Get a blank piece of paper, Word or Google Doc, flash cards, or pull up a notepad app on your phone.

This is where you’ll record the first draft of your elevator pitch.

What Should I Include In My Elevator Pitch?

Generally, there are three critical aspects of a two-minute elevator pitch. It’s best to first create the two-minute pitch and then cut it down for the shorter versions.

You’re going to include these four elements:

• Top-line introduction
• What I’ve Done
• What I’m Doing
• Where I Want to Go

You can order these parts in your elevator pitch any way you like. I recommend prioritizing the things you want people to remember.

You might get interrupted during your elevator pitch, so order it according to importance.

What does each part mean?

Part 1: The Introduction

This section is straightforward. In one or two sentences, what are you best known for? What do you want people to know you as?

This can include:

• Your professional role

For example: Computer engineer , developer, political assistant, manager of operations, chief executive officer, head accountant, founder

• Informal title

For example: Entrepreneur, writer, mentor, journalist

Then, put your introduction together:

I’m Jason Patel, the founder of Transizion, a college and career prep company with a 100% client satisfaction rate. We help students get into the top schools in the country.

Hey, I’m Sean McVay. I serve as a head developer at GSOT IT Systems. I’m also a mentor to 11 young men who aspire to become business leaders .

Get personalized advice!

Part 2: what i’ve done.

This is where you’ll mention pertinent qualifications from your academic or work history.

Hint: If you’re several years out of school, there’s no need to mention academic history.

Before beginning this section, think about whether you need to custom-tailor your elevator pitch for a specific industry. This is important if you’re:

• Applying for an internship or job
• Meeting professionals at an industry event
• Networking with investors who want to know more about your background

Otherwise, you can mention top-line or sweeping aspects of your background.

In this section, you can include:

• Past job duties
• Career-defining moments
• Accomplishments or projects you’re proud of
• Numbers, figures, and percentages that highlight your successes
• Results you’ve procured
• Companies you’ve worked for and with
• Certifications and/or degrees earned
• What drives and motivates you
• A personal story that represents you well

Now, let’s combine this part with the intro (Part 1). The bolded parts are what we added:

For example:

Hi, my name is Jason Patel, and I’m the founder of Transizion, a college and career prep company that features a 100% client-satisfaction rate. We also donate a portion of profits to veterans and young professionals in need of college and career help. I am a graduate of the George Washington University with a degree in political communication. I have served as a college coach for several years. My work has taken me to cities across the world, where I’ve helped students and professionals with college applications, writing, professional branding, and job searching.

Here’s another example:

Hey, I’m Sean McVay. I serve as a head developer at GSOT IT Systems. I’m also a mentor to 11 young men who aspire to become business leaders. I’ve worked on building AI systems for creative purposes, such as musical instruction and autonomous learning. In the past, I’ve also built highly responsive websites for major e-commerce platforms in the apparel and electronics industries.

Part 3: What I’m Doing

In this section, you’ll mention what you’re working on right now. This can include work, major projects, dissertations, or earning a degree or certification.

It’s best to communicate qualifications that relate to the industry you’re pursuing.

In other words, don’t talk about your interpersonal qualifications when you’re seeking a position as a financial analyst. Instead, mention your ability to work with numbers, balance tasks, and provide recommendations to clients.

Hint: If you’re looking for a job, try to avoid the generic-sounding “Currently seeking a position.” Instead, discuss how you’re sharpening your skills while looking for work.

If you’re a professional, you can discuss the following:

• Current job duties
• Projects you’re working on
• Clients or industries you serve
• Skills you’re sharpening
• Initiatives keeping you busy

If you’re a student, discuss the classes, major, or projects you’re working on.

Let’s combine this section with the two previous sections – the Intro (Part 1) and What I’ve Done (Part 2). Again, the bolded parts are what we added:

Hi, my name is Jason Patel, and I’m the founder of Transizion, a college and career prep company that features a 100% client-satisfaction rate. We also donate a portion of profits to veterans and young professionals in need of college and career help. I am a graduate of the George Washington University with a degree in political communication. I have served as a college coach for several years. My work has taken me to cities across the world, where I’ve helped students and professionals with college applications, writing, professional branding, and job searching. Our customers love us, and our instruction and tutoring work. We’re a growing brand that has sent students to the best schools in the country, including Stanford, NYU, UC Berkeley, and Carnegie Mellon. I work with my team to design college mentorship, college application, and career success boot camps that help our students succeed. We pay strong attention to customer service and make sure that our families have the resources and access to thrive during the stressful college process. I make sure each student partners with an awesome college mentor who will him or her with college planning, essays, and narrative building. We also serve college students and professionals who need help with finding internships and jobs. We’re the best at resume critiques, building interview skills, and professional brand building. It’s my job to make sure our product is the best in industry. I’m always building my management and marketing skills. I want students and families to know that we want to solve their problems, so I’m improving my SEO skills to ensure website visitors know they can reach out to us if they have questions. Although I’m a leader, I know I’m a work in progress.

Hey, I’m Sean McVay. I serve as a head developer at GSOT IT Systems. I’m also a mentor to 11 young men who aspire to become business leaders. I’ve worked on building AI systems for creative purposes, such as musical instruction and autonomous learning. In the past, I’ve also built highly responsive websites for major e-commerce platforms in the apparel and electronics industries. Currently, I’m building customer portals to bring retail, brick-and-mortar businesses online. It’s a challenging project, but I’m thankful for it. I get a chance to learn more about transferring memberships from a point-of-sale system to the online gateway system. We’re working to integrate Stripe, a payment platform, to our website so our customers can purchase their products online. So far, we’ve grown 14% from last year and are looking to grow 50% over the entire year. Better yet, I’m also working to integrate the payment system to the logistics gateway. You know what that means? We’re working on delivery! During the summer and holiday seasons, our customers across the state will be able to purchase products and have them delivered within a specific window. No more waiting in lines. That’s what I love doing. Growing businesses and helping them acquire customers.

Part 3: Where I Want to Go

In this final section, you’ll discuss your goals. You can elaborate on your goals in the following windows. This will help you simplify your goal setting.

1. Short-term goals (within 3 years) can include:

• Switching fields
• Getting your first job
• Starting business
• Graduating from college
• Finishing a book

2. Intermediate-term goals (within 5-7 years) can include:

• Finding your place within an industry
• Starting and publishing a study
• Climbing the managerial ladder
• Starting a family
• Growing a business
• Raising venture capital
• Training to join a new industry
• Going back to college

3. Long-term goals (7+ years)

• Joining the C-suite
• Getting your business acquired
• Raising your kids
• Writing an autobiography

If you’re planning on creating your elevator pitch for professional networking events in an industry you want to stay in, choose goals that relate to the industry.

Picking irrelevant goals runs the risk of coming off as uninterested or unmotivated.

Let’s combine this section with the three previous sections – the Intro (Part 1) and What I’ve Done (Part 2), and What I’m Doing (Part 3). As usual, the bolded parts are what we added:

Hi, my name is Jason Patel, and I’m the founder of Transizion, a college and career prep company that features a 100% client-satisfaction rate. We also donate a portion of profits to veterans and young professionals in need of college and career help. I am a graduate of the George Washington University with a degree in political communication. I have served as a college coach for several years. My work has taken me to cities across the world, where I’ve helped students and professionals with college applications, writing, professional branding, and job searching. Our customers love us, and our instruction and tutoring work. We’re a growing brand that has sent students to the best schools in the country, including Stanford, NYU, UC Berkeley, and Carnegie Mellon. I work with my team to design college mentorship, college application, and career success boot camps that help our students succeed. We pay strong attention to customer service and make sure that our families have the resources and access to thrive during the stressful college process. I make sure each student partners with an awesome college mentor who will them him or her with college planning, essays, and narrative building. We also serve college students and professionals who need help with finding internships and jobs. We’re the best at resume critiques, building interview skills , and professional brand building. It’s my job to make sure our product is the best in industry. I’m always building my management and marketing skills. I want students and families to know that we want to solve their problems, so I’m improving my SEO skills to ensure website visitors know they can reach out to us if they have questions. Although I’m a leader, I know I’m a work in progress. Eventually, I want to grow Transizion into the foremost college and career prep company in the world. We’re going to be a force in closing the Opportunity Divide in America. The robots are coming. Automation is coming. It’s my job as an entrepreneur to prepare my customers and the greater public for the challenges ahead. An additional goal is to increase our product offering and expand the network of college and career mentors that we hire. Our brand should precede us – people should know that our name stands for excellent customer service and outstanding mentorship. Previous generations fought wars, totalitarianism, and fascism. Our generation’s job is to fight the Opportunity Divide. I want to become a leader that changes people’s attitudes toward the class divide in America. Only we can save the country. Only we can save each other.

Hey, I’m Sean McVay. I serve as a head developer at GSOT IT Systems. I’m also a mentor to 11 young men who aspire to become business leaders. I’ve worked on building AI systems for creative purposes, such as musical instruction and autonomous learning. In the past, I’ve also built highly responsive websites for major e-commerce platforms in the apparel and electronics industries. Currently, I’m building customer portals to bring retail, brick-and-mortar businesses online. It’s a challenging project, but I’m thankful for it. I get a chance to learn more about transferring memberships from a point-of-sale system to the online gateway system. We’re working to integrate Stripe, a payment platform, to our website so our customers can purchase their products online. So far, we’ve grown 14% from last year and are looking to grow 50% over the entire year. Better yet, I’m also working to integrate the payment system to the logistics gateway. You know what that means? We’re working on delivery! During the summer and holiday seasons, our customers across the state will be able to purchase products and have them delivered within a specific window. No more waiting in lines. That’s what I love doing. Growing businesses and helping them acquire customers. In that vector, I do want to start my own marketing company in the next 3-5 years. The company would focus on bringing complete marketing solutions to small and large businesses. Solutions would include email marketing, website building, social media branding, and all forms of inbound and outbound marketing. Assembling a brand around our products is the dream. Hey, maybe we can create plug-ins and software to compete in the SaaS space. To be honest with you, another goal of mine is to travel. I’ve been working so hard over the years that I think a few months of exploring new cultures and perspectives would be healthy for my professional growth. I’ve been thriving in this bubble, but it’s important to expand my reach. This will help me further develop my vision.

More Elevator Pitch Examples

A young professional in Washington, DC:

My name is Mandy. I’m a legislative aide at the United States Capitol. I spend much of my time corresponding with constituents and aides from other offices on a wide range of issues. I graduated from the George Washington University with a political science degree. I’m planning on attending part-time graduate school to pursue a master’s in health administration. Eventually, I want to work as a lobbyist for healthcare issues. I want to help expand Medicaid and lower the cost of prescription drugs.

From an MBA at Carnegie Mellon:

I’m Ben, and I attend Carnegie Mellon, where I’m pursuing a master’s in business administration. Two summers ago, I interned at AT&T. This past summer, I interned at Verizon, where I learned about operations management, human resources, and project management. I want to stay in the communications technology sector because I know I can build a wide range of operations-related skills here. Right now, I am also studying for my PMP, so that’s taking up a lot of my time. My hope is to leverage it for opportunities in the tech sector – I want to lead teams to success.

This one’s from an analyst:

Hey there, I’m Dom. I work as a financial analyst for Goldman Sachs. Since my goal is to become an investment banker, I’m putting in long hours helping my wing with investment decisions. Right now, I’m getting a lot of practice with analyzing data in the energy sector. This job is demanding, and so are my colleagues. The opportunity has given me the chance to improve my communication and self-management skills. I want to stay in the financial sector because I love numbers. Down the road, I’d like to work in venture capital or start my own investment-banking firm. I’m setting up the foundation for my dream by networking with established investors who can give me access to their connections.

From a mother entering the full-time workforce after raising children and working on side projects:

Hello, I’m Cynthia. For the past 10 years, I’ve worked with over 40 clients – from small businesses to law firms – helping them with their graphic design needs. I’m a skilled designer who can create infographics, brochures, booklets, covers, magazines, and branding assets from scratch. I have the self-discipline to work remotely and address client needs in a timely manner. I always beat deadlines – it’s a part of my personal creed. Whether clients need help with Photoshop or InDesign, I’m your girl. I know how to create design assets that work for customers.

An artist who wants to develop his skills:

My name is Nick. As the founder of Nick’s Art & Graphics Studios, I bring over 5 years of experience in all kinds of photography. I’ve worked weddings, galas, diplomatic occasions, and sporting events. To be a skilled photographer, you need to know lighting, lens, and direction. But the most important thing is patience. Getting the right shot is never easy, but I have the experience to give you photos you’ll love. I want to develop my expertise in multimedia so I can improve my product offering to customers. That’s why I’m learning Adobe After Effects to learn more about motion graphics. I’ve also hired two assistants and an intern to help me create beautiful media for my clients. I want to help them convey their brands to the world. Eventually, I’d like to become the dominant media company in my city. I want to become the go-to resource for anyone, from students to professionals, who needs help with creating beautiful media. We’re expanding right now, so I’m doing all I can to better my skills.

From a student:

Hi, I’m Megan. Right now, I’m pursuing a degree in psychology from Ohio State. My coursework includes child and criminal psychology. To supplement my studies, I’m interning as a child-care specialist with Hope for Kiddos, where we work with students individually by talking about their problems at home and bettering their interpersonal skills with team activities. I want to become a child psychologist because I love children and want to cultivate their young minds healthily. Hopefully, after putting in all my training hours, I can open up my own office. Down the road, I’d love to write a book on best practices for childcare psychologists and parents.

Advice from Professionals and Experts

We’ve taken the liberty to cite successful professionals and industry experts.

These opinions offer a first-person perspective on what makes a great elevator pitch.

Darshan Somashekar, founder of Minesweeper Challenge :

In the small time you have, make sure you tell a story. It’s important to capture someone’s attention and emotionally connect. Talk about the problem you’re hoping to solve, or the background on what motivates you. Ask if your audience can relate. If you can hook them to your story, you’re setting yourself up to succeed

Melissa Richards, vice president for communications and enrollment management at Sweet Briar College:

An elevator pitch is called that for a reason. If someone in an elevator asked you about your organization, what would you say in the 20-30 seconds before you reached your floor? Your reply needs to be branded, use plain speech and flow like dialogue. Content basics include what your organization does, how it does it differently than others, for whom and where. The listener must understand all those things without asking for clarification. Avoid complex and run-on sentences, jargon and acronyms. Emphasize your organization’s brand pillars, brand personality and competitive advantages. Practice reading it out loud dozens of times to internalize it but use your own speaking pace, intonation and natural breaks and breaths. It should not sound memorized.

Brian Lim, CEO of iHeartRaves , who appeared on Shark Tank and received deals from Mark Cuban and Daymond John:

If possible, get proof of concept before pitching. We focused on building our business without any outside funding for many years before pitching on Shark Tank and the numbers we presented validated our business better than anything I could say. Know all key metrics around your business and be ready to answer all the basic questions. Shark Tank had a standard pitch format. Two minutes to pitch the Sharks and to be as entertaining as possible and then it jumps into Q&A for hours. We did excellent on the pitch and Q&A by preparing and doing mock pitches and Q&A’s. We presented our success and showcased that we were ready to scale. I had to imagine myself as an investor and check off boxes that I would want to see if I were going to invest money into a company.

Zach Bellas, an American musician, producer, writer, and founder of SMB Records :

Make it relatable – This is a particular problem for musicians. They want to throw out a hundred genres and artist they have the slightest resemblance to and end up confusing everyone they pitch with an endless barrage of information. Make it fun. – People respond to good energy, so it’s not just what you say but how you say it. Put yourself in a good mood, make strong eye contact and speak genuinely from the heart. At the end of the day that is what people buy into.

Laura Prestwich, client coordinator and lead copywriter at Fuze Branding :

Crafting an elevator pitch can be tricky. I think people often want to fall into the trap of using industry buzzwords, and those don’t always translate well outside of industry insiders. Use plain language. What problem are you solving or what barrier are you smashing? How are you doing that in a unique and personal way?

In order to answer those questions, you have to know your target really well. Don’t be afraid to craft multiple elevator pitches based on a specific target or goal. Just like your resume should be specific to the company and position you’re targeting, your pitch should be personal too.

Joy Altimare, chief engagement and brand officer at EHE :

Capture their attention from the first sentence. Studies show that most people remember what you say at the beginning and the end of the conversation. So, you want to start strong and immediately answer the question: “Who are you” and “what makes you different” than others in your field or with your background. You want to establish a relationship with the other person while delivering a firm understanding that you’re the best option for the opportunity/role.

Creatively establish your qualifications by leveraging the art of storytelling. For me, it’s not interesting when someone just list their background and previous roles; I love it when someone can demonstrate the connective tissue between the experiences and can express a common theme that sums up their experiences. So, when you walk away, you leave the person with a very positive – and memorable – expression.

End with a focus on them – the listener. You’ve told them about you, now tell them how you can help them. This demonstrates that you’ve either 1) done a little homework or 2) you understand their category and can quickly access their key issues and provide tangible action items to help them succeed. This will round out the conversation and lean towards a great partnership.

Dr. Kara Fasone, co-founder and Chief Wellness Officer at  Wise & Well Academy :

Your elevator pitch will not stay the same! In fact, you should adapt it based on the situation. So, an elevator pitch I use at an internal networking event will be slightly different from the one I use at an industry-specific conference which will also be different from the one I use at a leadership retreat.

Spend 3 minutes reviewing and updating your elevator speech each time you sign-up for a new event that requires use of your pitch. This allows you to ensure your spiel is relevant while providing an opportunity to practice, practice, practice.

The key is to get to a point where your pitch sounds conversational and unrehearsed. You don’t want to come off as scripted and disingenuous as you’re meeting new people.

Rich Franklin, president of KBC Staffing :

Unless you are certain of your audience and their precise level of comprehension, don’t throw too much new information at them. Too much industry-specific, technical jargon or less-than-universal acronyms can cause mental saturation. Having industry expertise is great but make sure to demonstrate it without sacrificing clear communication.

Make sure your value proposition, customer segments, monetization strategy, and differentiators are easily understood – Clearly describe a) what you do, b) who you do it for, c) how you make money doing it and d) what makes you special or prevents someone else from doing the same thing.

Depending on your audience and the situation, you may not bring up all these areas in your short elevator pitch but you should know how to clearly explain them all. If you explain it to your grandmother and she doesn’t “get it,” your pitch might need some work. If you pitch it to twenty potential cofounders and none of them “get it,” your pitch definitely needs work.

Gennady Litvin, attorney at Moshes Law :

There’s a tendency to ramble and rush when giving an elevator pitch because the time allotted is so short but don’t. Instead, take your time and make sure you’re speaking clear enough so they can understand what is being said. You’ll find that rushing through it does more harm than good.

What’s the point of pitching them if they can’t even follow what you’re saying? Be concise with your message, this is easy if you understand what you sell, who you’re selling to, and how it benefits them as I stated before. And be conversational, even though this is a pitch find a way to include them and turn this pitch into a conversation. Pitches only last for about 30 seconds but a conversation can go on for hours.

Marina Shumaieva, co-founder and CTO of CruiseBe :

The main thing in this short pitch is practice. You should work on speed, intonation, readiness to respond to questions and interruptions. As for the proper construction of sentences describing your company, I’d like to recommend you a good game practice. Write down 5-10 large companies that were founded as startups. Try to write one-sentence pitches that could be the basis of their elevator pitches. Then try to find examples of pitches and compare the results.

Conclusion: How to Craft an Amazing Elevator Pitch

The elevator pitch, also known as the elevator speeech, is one component of successful networking . It will help you network confidently. When giving your elevator pitch, stand up straight, give a firm handshake, and look your partner in the eye.

Keys to crafting an excellent elevator pitch include practice, organization, and discipline. Take your time, take it slow, and start from scratch.

Last, be sure to include pertinent information in your elevator pitch. Stick to the important facts and elements of your story.

Good luck! Let us know if you have any questions.

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14.8 Elevator Speech

Learning objectives.

• Discuss the basic parts of an elevator speech.
• Create an effective elevator speech.

An elevator speech is to oral communication what a Twitter message (limited to 140 characters) is to written communication. It has to engage and interest the listener, inform and/or persuade, and be memorable (Howell, L., 2006). An elevator speech is a presentation that persuades the listener in less than thirty seconds, or around a hundred words. It takes its name from the idea that in a short elevator ride (of perhaps ten floors), carefully chosen words can make a difference. In addition to actual conversations taking place during elevator rides, other common examples include the following:

• An entrepreneur making a brief presentation to a venture capitalist or investor
• A conversation at the water cooler
• Comments during intermission at a basketball game
• A conversation as you stroll across the parking lot

Creating an Elevator Speech

An elevator speech does not have to be a formal event, though it can be. An elevator speech is not a full sales pitch and should not get bloated with too much information. The idea is not to rattle off as much information as possible in a short time, nor to present a “canned” thirty-second advertising message, but rather to give a relaxed and genuine “nutshell” summary of one main idea. The speech can be generic and nonspecific to the audience or listener, but the more you know about your audience, the better. When you tailor your message to that audience, you zero in on your target and increase your effectiveness (Albertson, E., 2008). The emphasis is on brevity, but a good elevator speech will address several key questions:

• What is the topic, product or service?
• Who are you?
• Who is the target market? (if applicable)
• What is the revenue model? (if applicable)
• What or who is the competition and what are your advantages?

Table 14.7 “Parts of an Elevator Speech” adapts the five parts of a speech to the format of the elevator speech.

Table 14.7 Parts of an Elevator Speech

• How are you doing?
• Great! Glad you asked. I’m with (X Company) and we just received this new (product x)—it is amazing. It beats the competition hands down for a third of the price. Smaller, faster, and less expensive make it a winner. It’s already a sales leader. Hey, if you know anyone who might be interested, call me! (Hands business card to the listener as visual aid)

Key Takeaway

You often don’t know when opportunity to inform or persuade will present itself, but with an elevator speech, you are prepared!

• Pick a product or service and prepare an elevator speech (less than a hundred words, no more than thirty seconds). Rehearse the draft out loud to see how it sounds and post or present it in class.
• Find an example of an elevator speech online (YouTube, for example) and review it. Post the link and a brief summary of strengths and weaknesses. Share and compare with classmates.
• Prepare an elevator speech (no more than thirty seconds) and present to the class.

Albertson, E. (2008). How to open doors with a brilliant elevator speech . New Providence, NJ: R. R. Bowker.

Howell, L. (2006). Give your elevator speech a lift . Bothell, WA: Publishers Network.

Business Communication for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Article • 8 min read

Crafting an Elevator Pitch

Introducing your company quickly and compellingly.

By the Mind Tools Content Team

(Also known as an Elevator Speech or Elevator Statement)

You've just bumped into a former client at the airport. After exchanging pleasantries, he asks you what your new company does. You open your mouth, and then pause. Where on earth do you start?

Then, as you try to organize your thoughts, his flight is called, and he's on his way. If you'd been better prepared, you're sure that he'd have stayed long enough to schedule a meeting.

This is one situation where it helps to have an "elevator pitch." This is a short, pre-prepared speech that explains what your organization does, clearly and succinctly.

In this article, we'll explore situations where these are useful, and we'll look at how to craft an effective pitch.

About the Technique

An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use it to create interest in a project, idea or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.

It should be interesting, memorable and succinct. It also needs to explain what makes you – or your organization, product or idea – unique.

When to Use an Elevator Pitch

Some people think that this kind of thing is only useful for salespeople who need to pitch their products and services. But you can use an elevator pitch in other situations too.

For example, you might use one to introduce your organization to potential clients or customers. You could use one in your organization to sell a new idea to your CEO, or to tell people about the change initiative that you're leading. You could even craft one to tell people what you do for a living.

Creating an Elevator Pitch

It can take some time to get your pitch right. You'll likely go through several versions before finding one that's compelling and that sounds natural in conversation.

Follow these steps to create a great pitch, but bear in mind that you'll need to vary your approach depending on what your pitch is about:

1. Identify Your Goal

Start by thinking about the objective of your pitch.

For instance, do you want to tell potential clients about your organization? Do you have a great new product idea that you want to pitch to an executive? Or do you want a simple and engaging speech to explain what you do for a living?

2. Explain What You Do

Start your pitch by describing what your organization does. Focus on the problems that you solve and how you help people. If you can, add information or a statistic that shows the value in what you do.

Ask yourself this question as you start writing: what do you want your audience to remember most about you?

Keep in mind that your pitch should excite you first. After all, if you don't get excited about what you're saying, neither will your audience. Your pitch should bring a smile to your face and quicken your heartbeat. People may not remember everything that you say, but they'll likely remember your enthusiasm.

Imagine that you're creating an elevator pitch that describes what your company does. You plan to use it at networking events. You could say, "My company writes mobile device applications for other businesses." But that's not very memorable!

A better explanation would be, "My company develops mobile applications that businesses use to train their staff remotely. This results in a big increase in efficiency for an organization's managers."

That's much more interesting, and shows the value that you provide to these organizations.

3. Communicate Your USP

Your elevator pitch also needs to communicate your unique selling proposition , or USP.

Identify what makes you, your organization, or your idea, unique. You'll want to communicate your USP after you've talked about what you do.

To highlight what makes your company unique, you could say, "We use a novel approach because, unlike most other developers, we visit each organization to find out exactly what people need. Although this takes a bit more time, it means that 95 percent of our clients are happy with the first version of their app."

4. Engage With a Question

After you communicate your USP, you need to engage your audience. To do this, prepare open-ended questions (questions that can't be answered with a "yes" or "no" answer) to involve them in the conversation.

Make sure that you're able to answer any questions that might come back at you, too.

"So, how does your organization handle the training of new people?"

5. Put It All Together

When you've completed each section of your pitch, put it all together.

Then, read it aloud and time how long it takes. It should be no longer than 20-30 seconds. Otherwise, you risk losing the person's interest, or monopolizing the conversation.

Try to cut out anything that doesn't absolutely need to be there. Remember, your pitch needs to be snappy and compelling, so the shorter it is, the better!

"My company develops mobile applications that businesses use to train their staff remotely. This means that senior managers can spend time on other important tasks.

"Unlike other similar companies, we visit each organization to find out exactly what people need. This means that 95 percent of our clients are happy with the first version of their app.

6. Practice

Like anything else, practice makes perfect. Remember, how you communicate is just as important as what you say. If you don't practice, it's likely that you'll talk too fast, sound unnatural, or forget important elements of your pitch.

Set a goal to practice your pitch regularly. The more you practice, the more natural your pitch will become. You want it to sound like a smooth conversation, not an aggressive sales pitch.

Make sure that you're aware of your body language as you talk, which conveys just as much information to the listener as your words do. Practice in front of a mirror or, better yet, in front of colleagues, until the pitch feels natural.

As you get used to delivering your pitch, it's fine to vary it a little – the idea is that it doesn't sound too formulaic or like it's pre-prepared, even though it is!

You may want to keep small takeaway items with you, which you can give to people after you've delivered your pitch. For example, these could be business cards or brochures that talk about your product idea or business.

Remember to tailor your pitch for different audiences, if appropriate.

An elevator pitch is a brief, persuasive speech that you can use to spark interest in what your organization does. You can also use one to create interest in a project, idea or product.

It needs to be succinct, while conveying important information.

To craft a great pitch, follow these steps:

• Identify your goal.
• Explain what you do.
• Communicate your USP.
• Engage with a question.
• Put it all together.

Try to keep a business card or other takeaway item with you, to help the other person remember you and your message.

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How to Write a Winning Elevator Pitch

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What is an Elevator Pitch?

An elevator pitch is a statement, a short description of about 30 seconds, that introduces yourself, an idea, or a concept. The best way to think about an elevator pitch is to think about how well you can pitch anything within the timeframe of riding an elevator, hence the name elevator pitch. This pitch should leave an interesting and memorable experience with the other person. It needs to explain what makes you, your organization, your product, or your idea. The key is to distinguish yourself uniquely within these 30 seconds and at the very least, by the end of giving your elevator pitch, you want to have made a connection or impression on your audience.

Why have an Elevator Pitch?

 Elevator pitches are good to practice and have ready at any time to market yourself. A well-developed elevator pitch is important because it can assist you in getting your point across while making it easier to ask to stay connected. In any instance, you never know what event you will be at where you are introduced to a prospective job opportunity or new networking connection. For this reason, you want to identify the type of elevator pitches you might need. Knowing when to use an elevator pitch and for who, can help you develop the different ones that cater to your audience. Types of elevator pitches you might practice include:

• Job Positions
• Building your Network
• Sales Pitch
• Business Startup
• Personal 

🔬Learn About: How to Sell Yourself in an Interview

Essential Features

No matter what type of elevator pitch you are preparing and practicing, every elevator pitch should contain the same five common elements. Your pitch should be delivered with a special combination of enthusiasm and strong and eloquent speaking. Pay attention to the following components:

• Short and Crisp
• Capture Attention
• Concise and Clear
• State problems and offer solutions
• Highlight the features

You might be wondering how to integrate each of these elements and what should be included in your overall statement. Keep each element in mind, while reading and developing how you would write your elevator pitch. 

How to Write an Elevator Pitch?

Similar to practicing for an interview, or preparing to share who you are with someone else, understanding yourself, your business, or your product, is a critical part of creating an effective elevator pitch. To effectively deliver this message, self-reflection is a good first step. When reflecting, try and understand what it is that you are trying to introduce, why it is important to you, and why you are motivated to pursue this idea. By understanding, your motivation and purpose you will be better prepared to present yourself in a confident way that accurately represents why you are giving the elevator pitch to begin. The following questions are the most simple parts, that should be integrated into an elevator pitch, for it to be effective: 

What do I do?

What do i ask.

These questions are surface-level responses that better exhibit what should be addressed in the elevator pitch. In each question, we can learn how to properly tie together our knowledge, skills, and experiences. This goal will then illustrate to our audience how our abilities prepare us for what we are trying to pitch forward.  

To answer “Who am I” the best way is to pick adjectives that begin to describe you. Try and imagine yourself from a third-person perspective. How would another person describe who you are? Create a tailored list, that is appropriate to the audience you will be addressing. In this list, include qualities that can be fitting for the position. For example, in a professional networking situation, a chemist shares “ I am a baker and a  researcher.”  Her passions show she is detail-oriented with an understanding that everything in the recipe impacts the final result. In research, every detail in the experiment can drastically change trends, patterns, and final conclusions. This example, exemplifies her field concentration, along with her cocurricular activities, creativity, and personality. These are all great traits, which can potentially make anyone a stronger candidate. 

When answering “What do I do,” you want this part to build off of your “Who am I.” When you get here, focus on one to two items that will remind your audience who you are. Please keep in mind you have 30 seconds. Proceed by sharing the skills and experiences that drive your career focus. Make sure you are answering what you do, and why you do what you do. Consider how you can make a connection with the person by sharing a deeper level of how you understand your career. Share your goals and priorities that inspire and propel you forward in your position. For instance, our chemist shares “my ability to write recipes has contributed to my success in writing research protocols that accelerate protein refolding. By developing my biochemical understanding of the body I can contribute to advances in the medical field.” What has been demonstrated here is both skill and passion. Your skills and passions are valued components that should be answered in this section. To better understand each, skill specifically answers “What skills will you bring to the job or internship positions, and how did you gain them?” Passion or value answers What do you care about that drives your career goals, and interests, or inclines you to pursue your field? 

It’s more valuable to end by asking a question because it leaves room open to start a conversation. Ending with a question, more often, is extremely valuable, because it shows you care about making a connection, at minimum. The question could be simple, such as a request for advice on how to develop in the field. It could also be a request that requires further exchange of sharing information. You could also ask for their contact, which you never know when you will need. If it seems reasonable, sharing with your audience why you want to connect with them, or why you are at the event and chose to speak with them, could all be helpful moments that open more possibilities. For instance, a student getting ready to graduate shares with a company they want to work for “I am at industry night seeking a career in biotechnology manufacturing. Could you please share with me about your company, and if you have any opening positions in this line of work?” 

🔬 Watch: Sample Elevator Pitch

More Questions for Businesses

If you are more interested in creating a marketable elevator pitch for a product or service in the business world, you might consider reframing your elevator pitch. While the same principles apply to the outline above, you should pivot to address the value of your company. Questions you should instead discuss include:

What is the company?

What does the company do, how do you do it, who do you do it for.

Answering this question is similar to responding to, “Who am I,” but is more relative to who the company is and what it is they do as a company. For a startup, you might answer what the company's product/service/ idea is that is being proposed and offered.

After a short statement of who the company is, you should explain why the business is valuable. In most cases, explaining the value and need for your business would include stating your business value proposition. Focus on answering what makes your company unique and why the user needs it. 

Responding to how this product is accomplished can be short and sweet. It should be simple and reflect how you achieve your marketable product. For example, you might say “High technology for simple features,” very similar to how Apple markets its products. 

Perhaps the second most important aspect of a business elevator pitch is showcasing who your product is for. Choose one specific target market and include this market in your elevator pitch for the product. Many examples can be found in slogans, like “America runs on Dunkin.”

Effective Tips

Keep it brief

Remember, you just have a few short seconds to deliver your message. There will be time for sharing more information after you win over your audience. With a great elevator pitch, there is potential for your audience to gain interest in you, which might lead to a follow-up conversation. Before this can happen, earn your way into a follow-up conversation by making a good first impression. First impressions matter and your elevator pitch will pave the way for the rest of the audience's experience with you. 

Target your Pitch  

Also, keep in mind that each event you are attending will have a different focus. There are events catering to business startups, alumni networking events, college fairs, and industry nights. These are only a fraction of the types of events you might find yourself at. Once you know the kind of event you are attending, practice an elevator pitch that supports and aligns with the event, you are attending. For example, for a career fair you should expect to meet with hiring managers. Your elevator pitch should, therefore, share your experiences in your field, the position you are looking for, and why you would be a good fit. In comparison, if you are networking with startup investors, your elevator pitch might focus more on what the company does, why it is valuable, and what you have accomplished as a startup.  

The first few times you try and introduce yourself through an elevator pitch it might feel unconventional. Giving the elevator pitch, you might feel awkward, you may not know where to begin, and feeling anxious or overwhelmed by the idea is not unusual. That being said, if you practice you can only get better as you begin to get comfortable with sharing your elevator pitch. A tip of advice when practicing, practice your elevator pitch with those you don’t mind messing up with. Of course, you should try your best, but let’s pretend you are at an industry night. There are small-scale companies and large well-known companies. You absolutely know which company you want to work with, so start practicing by giving your elevator pitch to the companies you care about less. Then, you can work your way up, becoming better at giving your elevator pitch and speaking with the company. Save your top three companies for last, and slowly become comfortable with your award-winning elevator pitch. This approach, might not guarantee you a perfect pitch, but it sure will help you avoid practicing on your top company of choice. 

Have an ask:  

One other note, always give the person you’re talking with a way to be helpful. This helping hand can be through sharing information or making professional contact, letting the other person know how they can help you is always an advantage. As explained in “What do I ask,” having an ask could leave room for more conversation. It also sets up the type of impression you are leaving with your audience. By having an ask you are expressing your interest. It could also be helpful to do your research beforehand, so you are knowledgeable in carrying the conversation forward. 

Follow-up:  

It is always helpful to gain a new connection! It benefits you to be handed their business card or be asked to connect on LinkedIn. Secure the connection, and then you can use email or LinkedIn to follow up. When following up, remind the person of the context in which you met. You might reintroduce yourself in three short sentences. Then thank them for speaking with you and what about the conversation you had that intrigued you or led to you pursuing to follow-up? After setting the tone, find a way to ensure that you have started a conversation. 

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• 15 creative elevator pitch examples for ...

15 creative elevator pitch examples for every scenario

A good elevator pitch can be the difference between landing your next big opportunity or falling short of the competition. But the reality is, people want to have meaningful conversations without the forced sales pitch. So how do you pitch yourself during a job interview or client meeting with authenticity? 

First things first: What is an elevator pitch?

An elevator pitch, also known as an elevator speech, is an opportunity to share a quick summary of yourself and your product offerings. But a pitch can also be your chance at making a real connection that you can use later down the road. It’s not always an immediate benefit, but you should be prepared for any scenario in which you could be giving an elevator pitch. 

In reality, most people have given an elevator pitch whether they realize it or not. That’s because there are many different types of pitches—from interviews to new business opportunities. That makes preparing for your next pitch an important step in marketing both yourself and your company. 

When it comes to figuring out who to deliver your pitch to, you should aim for the best point of contact, not just the highest point of contact. Choosing connections that are related to or interested in what you’re offering will give you a better chance at making your sale. 

How long should an elevator pitch be?

One of the biggest unknowns about creating sample elevator pitches is how long they should be. In most cases, it will depend on what it’s about and who you’re pitching. A good rule of business etiquette is to make it as short as possible by carefully selecting the most important points. 

A study conducted by Microsoft found that the average person has an attention span of around eight seconds, meaning you’ll have to fight for that undivided attention. That’s no small task. So when it comes to a great elevator pitch, aim to keep it around 30 seconds—though the exact length can vary depending on your industry and what you’re pitching. 

When looking at pitch length based on industry, each one differs to some degree. Let’s take marketing for example. Your pitch opportunities will likely be to customers that come across your brand. And in that case, you have very little time to get your message across—whether it’s text, video, or imagery. But when it comes to sales, you may get the opportunity to expand your elevator pitch past 30 seconds. You will likely have plenty of networking opportunities where people are more than willing to listen to what you have to say. It really just depends on your medium and the audience’s eagerness to listen. 

But what if you can’t cut your elevator pitch down to 30 seconds? It may seem like your brand is too complicated to distill down to such a short timeframe, but if you’re pitching to the right audience you shouldn’t have that problem. Make sure you pitch to people related to your industry or a tangential audience that will be able to interpret your offerings. 

How to write an elevator pitch 

When it comes to writing an elevator pitch, it can be hard to decipher important facts from unimportant ones—this is why knowing how to effectively communicate in the workplace is important in the first place. For example, while it’s good to personalize your communication tactics wherever possible, it’s not necessary to give prospects an entire history lesson on your business. Only the most recent and relevant details should be included. To get started creating your own pitch, you first need to understand the basic components that make up any good elevator pitch.

Introduce yourself

All good pitches start with a short introduction. It could be as simple as stating your name and who you work for if those details apply. But the more personal you can make it, the more natural your elevator pitch will seem. Body language is also an important part of a solid introduction, as is eye contact. Here are a few tips to keep in mind when introducing yourself to a new prospect. 

Greet your audience in a way that’s appropriate for the occasion. Go formal for a business pitch or more casual for a fun event. With business meetings and networking events being held virtually, you’ll need to get creative with your introductions over video chat. You could even start with a lighthearted joke to break the ice. But whatever you do, make sure it’s relevant to your audience. 

Present the problem

All solutions start with a problem. Whatever you or your business is trying to solve, it’s important to get the point across early on in your elevator pitch to set the theme for the rest of your speech. An example problem: coordinating work between teams is chaotic.  

If possible, relate the problem back to your audience by using real-world examples. This will help make the problem more relevant and, hopefully, grab your audience’s attention. If your problem isn’t easy to explain, try using more than one example or a visual to really paint a picture for your audience. 

Offer the solution

If the problem is what draws the audience in, then the solution is what hooks them. This is your time to show them why they need your help. Here’s an example solution: Asana gives teams a system to organize and manage work so they know what to do, why it matters, and how to get it done.

The solution is arguably the most important part of an elevator pitch, so spend time perfecting it. If you’re pitching for a business, it’s likely the quick solution pitch has already been created. But again, it’s always better to personalize your pitch. So don’t be afraid to tweak it to fit your audience. If pitching for yourself, talk about the unique skills you’ve developed and why they would be beneficial to your prospect. 

Explain your value proposition

Now that you’ve piqued your audience’s attention, it’s time to seal the deal by explaining why your solution is better than anyone else's. An example value proposition is: Asana is the only platform that connects goals with the work needed to achieve them. 

The value proposition differs from the solution by focusing on why your audience should use your solution over a competitor’s. If you don’t have that answer just yet, perform a competitive analysis to compare your offerings or look to your executive summary. 

If your market is extremely niche and you don’t have a clear differentiator or significant competition, look to communication and interface capabilities. Consider why your idea or solution is original enough that someone would want to use it.   

Engage the audience

While most of the hard work is done, it’s important to engage your audience with a compliment or question before you part ways. Always err on the side of being genuine rather than delivering a scripted goodbye. 

There is no right or wrong way to engage your audience. While ending with a question can create a dialogue between you and your audience, a genuine compliment can go a long way. Think about what made you want to pitch them in the first place and use that to end the conversation. Lastly, don’t forget to swap contact information, such as a business card, if you don’t already have it. 

A foolproof elevator pitch template

Now that you know the basic components of a pitch, the next step is creating your very own elevator pitch. This template can work for just about any situation, from a job interview to pitching a small business or startup. That’s because we analyzed some of the most famous templates from industry experts—from Harvard research to Guy Kawasaki’s art of pitching—to create a foolproof template that will work in any situation. 

Plug your information into our elevator pitch template to draft a quick speech. While you won’t necessarily recite it word for word, it’s a great model to keep in mind in case you find yourself in a position where you’re not prepared with a personalized pitch.

Whether you’re looking for a pitch template for a job interview or for pitching your business, this template is a foolproof example for any situation you might find yourself in. 

General elevator pitch template

Use our elevator pitch template to start constructing your speech by adding statistics and personalized greetings where needed. This template incorporates the four parts explained above to hit all of the important details of a good elevator pitch. 

Introduction : “Hi I’m [name], a [position title] at [company name]. It’s great to meet you!”

Problem : “Since you work with [company name or industry] I figured you’d be interested to know that [problem + interesting statistic].”

Solution : “The great part about working at [your company’s name] is that we’ve been able to fix just that problem by [solution].”

Value proposition : “In fact, we’re the only company that offers [value proposition].”

CTA : “I think our solution could really help you. Are you available this week to speak further on this?”

Don’t be afraid to change up your pitch template based on your personality and professional expertise. We’ve also included personalized 30-second elevator pitch examples below to inspire personal facts you can add to create a more engaging speech .

30-second elevator pitch examples

Let’s dive into the best 30-second elevator pitch examples to help you create a pitch that’s both engaging and informative. Our examples take inspiration from the four elements included in the template above, to demonstrate how you'd pitch project management software to  increase productivity . Try a few or try them all to find one that best fits your personality and value proposition. 

Example 1: Short and sweet

This example is one of the most common you’ll come across. That doesn’t necessarily mean that it’s the best, but it’s a great example of a quick and easy pitch that fits almost any situation. When working on this type of elevator pitch, be sure to keep it as short and to the point as possible. Try to stick closely to the 30 seconds or less rule since the point is to be brief and transparent.

The problem is that work is chaotic no matter what industry you’re in or how good you are at your job. But a good project management software can help improve productivity and communication. I haven’t missed a deadline in years. If you’re interested in how it can help your team, give me a call and I can take you through some numbers. 

Example 2: Relatable over reliable

Sometimes the best way to grab your audience’s attention is to reel them in with a personal anecdote they’ll relate to. While it’s still important to drive home your solution, this approach puts more weight on making a personal connection rather than an immediate sale. 

It’s so great to finally meet you. How is business going? I heard you’ve been struggling with communication issues. My team and I struggled with that too. It wasn’t until we added project management software into our routine that we really saw an improvement in teamwork and overall communication. I hope you find a solution that works for your team. 

Example 3: Savvy with stats

Start your pitch off with a hook by dropping an attention-grabbing statistic. It’s important to have hard data to back up your statistics to ensure their accuracy before pitching. When it comes to a statistics pitch, it’s a good idea to come full circle at the end and connect how your solution can help solve that statistic.  

Did you know that despite having more ways to connect remotely, 60% of workers’ time is spent on work coordination with just 26% spent on skilled work and 14% on strategy? No wonder teams need help with project management. Implementing project management tools can decrease time spent on work coordination and help increase skilled work.

Example 4: Question everything

This example uses questions to make your pitch easily comprehensible. It also forces the audience to join in on the conversation rather than just presenting them with a speech. Try starting and ending with a question that makes the audience think about your pitch long after you leave the room.

Do you ever feel like you spend too much time on work about work? I’ve talked to so many people who share the same frustrations. I used to work long hours every day just trying to catch up. But do you know what? Ever since we started using project management software, I've been able to get so much more work done. Have you tried anything similar in the past?

Example 5: Comedic twist

If your pitch isn’t about a serious topic, you can add comedic twists to engage the audience. This is especially useful if giving a presentation. Add a GIF or quick funny clip in between slides to lighten the mood. If using this example, be sure it fits the occasion and tone of your company. 

Did you know that the average person can only pay attention for eight seconds? That’s not even long enough to place my coffee order in the morning. Maybe that’s why my barista always gets it wrong. But seriously, I think that’s why so many companies struggle to hit deadlines. 

Example 6: Tell a story

Use customer testimonials or your own personal story to paint a picture for the audience. This can be especially helpful if your topic is hard to explain in 30 seconds or less. Telling a story is a great way to add a relatable twist. 

We have a customer that transitioned to a fully remote workforce this year and needed help making sure deadlines were met. With our help, they were able to get up to 10% of their time back in their day and focus on more important things like strategic planning.  

Example 7: Emotionally driven

While this type of pitch may be more difficult to create, you have a better chance of winning over your audience if you can make your pitch emotionally driven. It’s also more likely they’ll be willing to share the experience with someone else down the road. It’s important to keep the emotions on the lighter side to prevent the conversation from steering too dark. Here is an example to inspire your own speech. 

It may seem like any other tool, but when you look closely it really is helping teams connect. And not just that, but it’s helping cultivate teams that actually enjoy working together on new projects. That’s something that’s hard to come by, but something everyone is looking for.  

Example 8: Write it first

While most speeches start by writing a general outline, you can opt to write the entire pitch from start to finish. This tends to create a thought-provoking and poetic flow once you do present your pitch. You’ll have to memorize this pitch, so practicing is a key element to this strategy. 

Hi, my name is Kelly! It’s great to meet you. You work for Apollo Enterprises, right? I’ve heard a lot about them. I actually heard that you’re looking for project management help. In my experience, any organization—whether sales or suppliers—needs help coordinating work and team communication. Work can be rather chaotic, especially now, without it. That’s why we’ve created a software tool that helps both individuals and teams organize their projects and communications all in one place. Have you ever thought about using something similar?

Example 9: End with a one-liner

Making a grand exit doesn’t come easily, but if you can pull it off your audience is sure to be impressed. Stay away from cliche one-liners and make your closing authentic to you. The point here is to leave them with a thought that they’ll remember after the meeting is over. Consider sharing a surprising statistic or question relevant to their business.

Over one-quarter (26%) of all deadlines are missed each week because of a lack of clarity. But with the right project management tools, that number could be much lower. So the question is, can your business afford not to use project management software? 

Elevator pitch examples by scenario

Now that we’ve covered the types of pitch examples, let’s dive into example elevator pitches for different scenarios. Whether you’re pitching for your business or yourself, you can use an elevator pitch to organize your thoughts and prepare for the real deal. Let’s look at key tips for any situation you may find yourself in. 

Example 10: Networking event

A networking event is probably the most common scenario you’ll run into. And with the new virtual-first culture, it may be even more challenging to make meaningful connections over video chat. That’s why it’s so important to prepare an elevator pitch that’s compelling no matter where you’re pitching it from. While most salespeople pitch casually in this environment, you may get the opportunity to meet an important executive. In which case, you’ll want to be prepared with a versatile pitch template. 

Great to meet you, I’m Kelly with Apollo Enterprises. We’ve been able to improve productivity and collaboration for teams all over the world. If you ever need help with project management, just reach out. I think we could make a huge impact on your company. I’ll make sure to keep your contact information handy as well. 

Example 11: Job interview

Looking for a new job or have career fairs coming up? Most interviews—whether with human resources, a recruiter, or a hiring manager—start with some form of the phrase, “Tell me about yourself.” This is an opportunity for job seekers to briefly explain themselves and their professional experience using industry buzzwords and key skills. Having an elevator pitch ready can ensure that you’re prepared when the opportunity presents itself. 

I’m Kelly, a specialist at Apollo Enterprises. I chose a career in project management because I had a passion for it, and now I can proudly say that I’ve been able to make a real difference in people’s lives. That’s why I’m looking to continue my career with an employer who shares those same values. I know my unique skills can make a big impact at your company because I’ve proven my results with a few key projects. 

Example 12: Formal meeting

You’ve landed the meeting, congratulations! Now is the time to create a formal elevator pitch to really get them interested. When presenting a formal pitch, a presentation can be a great addition to traditional elevator speech examples. But whether or not you choose to create a presentation, this meeting is about selling your product in the most professional way possible. So dress the part and don’t forget your unique selling proposition. 

I took a look at your current productivity figures and noticed an opportunity for improvement. With our project management software, you could get back up to 10% more of your workday. Not only would that mean more work getting done, but it would also have a positive impact on the overall success of your business. Not to mention, our tool is the only one in the industry that has goal capabilities to ensure teams stay on track. 

Example 13: Sales pitch 

Professionals often pitch traditional sales jargon, but the real key is creating a human connection while lightly sprinkling in what you’re selling. Start with a personal story or light-hearted introduction instead of the typical sales presentation. You can also prepare by creating sales team goal templates to ensure your team is on the same page. 

Our team really struggled to transition to a remote workforce. Communication wasn’t organized and people struggled to find the correct information to complete projects. But, thankfully, we found a solution to our problem. Implementing project management tools not only improved productivity but also improved overall teamwork. Every company prefers different tools, but I can say without a doubt that our software was the best at connecting goals with the work needed to achieve them. 

Example 14: Social introduction

Now, more than ever, professionals are choosing to meet virtually rather than face-to-face. Whether you’re chatting over LinkedIn or have a virtual meeting set up, it’s important to make your pitch personal and use clear visuals to help sell your point. Here’s a great example of a social media pitch. 

Thanks for connecting! I noticed that your competitors are outperforming you when it comes to year-over-year growth. I took the liberty of doing a competitive analysis and didn’t find any outlying problems. I’m wondering if it could be an issue with productivity. How has the transition to remote work been? If you’re interested, I could run you through some productivity figures if you were to add project management tools to your current processes. 

Example 15: Entrepreneurs and business owners

Pitching to a business owner is much different than pitching to an executive. They can be harder to sell because they are often hesitant about new investments. The most important tip is to use examples as they pertain to the business when explaining a problem and solution.  

I love your products at Apollo Enterprises. I’m a huge proponent of your mission. I did realize that there may be some opportunities to improve productivity and collaboration internally. Have you ever considered project management software? I think it could have a big impact on business growth now or even down the road. 

4 tips to perfect your elevator pitch

In addition to creating the perfect elevator pitch, you should also work on sprucing up your delivery. There’s nothing worse than sitting through a boring speech, so make sure yours is anything but. From posture to tone, there’s a lot you can practice to make sure you look professional and knowledgeable. Consider these four tips when trying to nail a successful elevator pitch. 

1. Stick to your outline

To prevent getting off-topic, it’s important to stick to your outline at least to some extent. While you don’t need to recite it word for word, it’s best to memorize the majority of your pitch. That way you won’t need to worry about checking your notes. 

2. Speak slowly and clearly

Many professionals tend to talk quickly when they’re nervous—hey, we’re only human. But it’s important to enunciate and speak slowly so the audience can understand you. This is especially important when presenting over video chat. But try not to slow yourself down too much or you’ll go over your allotted time. 

3. Record your pitch

Record yourself reciting the pitch to work on any areas that need improvement. Practice your pitch a handful of times by playing the recording back and working out any pain points. A couple of key areas to focus on are speed and tone. It’s better to sound overly energized rather than monotone. 

4. Practice, practice, practice!

There’s nothing more effective than practicing your pitch until you’re able to recite it in your sleep. If possible, practice in front of friends and family to get constructive feedback on how you can make your pitch even better. Even if you have years of experience, you can never go wrong with being overly prepared. 

Elevate your first impression with an elevator pitch

An elevator pitch is a chance to show off your strengths and pitch your solutions. While it may sound nerve-wracking, using the 15 elevator pitch examples above will help you develop your own method using personal tidbits that tie into your innovative solutions.

While your pitch is an important part of leveling up your business, there are many avenues you can take to achieve growth. One of those ways is by determining whether project management vs. work management tools are right for your team. Not only will they help connect your team members, but the right tools and software can also help your organization set strategic goals. That means more time spent on bigger projects to help your business reach next-level growth. 

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Elevator Pitches: Build Credibility Between Floors

An elevator speech is a brief pitch about yourself that lasts about as long as an elevator ride. In it, you introduce yourself, mention an important thing or two about yourself or your idea, and make a connection with someone. Its purpose is a call to action to set up a further discussion.

Ever chatted with someone on an elevator? If so, it would have been a brief conversation. That short time as the elevator goes from floor to floor is the inspiration for the elevator speech that allows you to introduce yourself and give a reason to want to know more about you.

Table of Contents

What Is An Elevator Speech?

An elevator speech is a professional networking tool essential to making a good first impression.

These brief speeches can be used in any industry, for any product or service, or to sell yourself and what you have to offer.

There are several scenarios when an effective elevator pitch can be an important tool. A few of the most common are,

• Networking events or career fairs
• During a job search
• On platforms like Linkedin as a digital business card

These brief speeches are also used by,

• Salespeople trying to gain an audience with a decision maker
• Entrepreneurs who need investors
• Startups that need capital
• Nonprofits looking for donors
• Recruiters looking to entice professionals
• Job seekers as a personal sales pitch to hiring managers

An elevator speech is a way of introducing yourself or your company. It often answers the dreaded interview question, “Can you tell me about yourself?”

A good elevator pitch is quick and provides specific information that piques the interest of the person you’re speaking to. The goal is generally to gain the opportunity for a more extended conversation. You can achieve this by giving select, relevant details that justify your request for more time.

Of course, an elevator speech doesn’t need to be given on an elevator. It just needs to be something you could effectively say during the time it takes for an elevator ride. Think 30-60 seconds max.

What Should I Say In Your Elevator Speech?

When crafting the perfect elevator pitch, be strategic about the information you use. Remember, your goal is for the person you’re speaking to want to hear more.

This means what you tell them should be exciting and vital and demonstrate how hearing more from you will benefit them.

At its most basic, an elevator pitch should include the following:

• Who you are
• What you do
• What you offer

All of which should explain the value proposition of you or your company.

You might highlight key information like,

• Years of experience
• Referral details if someone has referred you
• Social media presence

What Are The 4 Main Components Of Elevator Pitches?

Crafting an elevator speech can be more complicated than one might think. Delivering the right information in a limited time takes thought and planning.

As you’re determining what should be said, make sure you include the following 4 components:

• Your product.  You may be offering a tangible product, a service, or you.
• The problem you are attempting to solve.  Identify ahead of time something that is a pain point and can be done more efficiently or more cost-effectively. If you are the product, know where you could fit within the organization and why you belong there.
• Your proposed solution.  How does your product, service, or you solve the issue you’ve identified?
• The benefit of your solution.  Time to shine! You should be able to articulate “what’s in it for them.” Explaining the benefits of your unique selling proposition and solution should be simple, clear, and concise. And make them want to know more. 

You need to accomplish all of this in 30 seconds.

What Are The 5 Common Mistakes Of Elevator Speeches?

How hard can it be to sum up your background and future potential in less than a minute?

Delivering key points that are truly relevant and compelling in under 60 seconds can be very challenging, and mistakes are common.

As you prepare your speech, avoid these 5 common mistakes.

• Too much information.  One of the biggest mistakes is trying to  cram too much information into what should be a short speech . A laundry list of features and benefits (FAB) will cause your listener to tune out. Remember, you want them to  WANT to know more,  so stick with a couple of intriguing highlights that generate interest.
• Talking too long or rambling . Talking too long goes hand-in-hand with too much information. However,  talking too long sometimes occurs through rambling, off-topic comments that burn through time and attention.
• Poor body language and eye contact.  A big part of communication is unspoken. Your body language conveys a great deal and, when done right, can be a significant asset. You can silently communicate the message,  “I’m confident, knowledgeable, and have something to offer,”  while delivering your elevator speech. Or you can communicate,  “I’m nervous, unsure of what I’m saying, and skeptical of my own abilities,”  if you’re not careful.
• Not communicating your value proposition clearly.  Effectively showing someone the value of your product (or you) means you need some understanding of what the person you are approaching considers valuable. Then using only necessary words,  connect your value to their idea of value.
• You don’t have a goal.  Putting time into creating an elevator speech is wasted if you don’t  know your end goal.  What do you want your listener to do after hearing what you say? What’s your call to action ?

Goals can vary depending on who you’re speaking with, so be prepared with more than one speech or a speech that is easily adaptable according to the situation is wise.

How Do You Create An Elevator Speech Outline?

One of the best ways to create a successful elevator speech is to begin with an outline and expand from there. Many elevator pitch templates available online can help you get started.

A classic elevator speech outline contains the following:

Introduction And Information About You

The key components are,

• An  interesting opening statement  that gets your audience’s attention
• Your  name and relevant fact  (company, school, or other connection to them)
• Maintain  eye contact and a smile.

What You Offer

• Why you wanted to speak with them , or are you happy to run into them?
• Recent problems solved or  achievements similar to issues they face  or otherwise pertain to them.
• Brief  description or example .

Benefits Of Your Product, Service, Or You

• Attributes that make what you offer  unique or uniquely qualified  to help.
• Any  additional advantages  of what you represent?

How What You OfferSolves A Problem They Face

• Bring things full circle and show how everything you say can help them.
• Offer targeted and important specifics
• Show them there’s something in it for them.

Call To Action (Your Goal)

• Know what you want to achieve . Do you want a  formal meeting, additional time in the current conversation, a job interview, or capital?
• Be ready to ask for it.

Once you have your outline and have filled in the blanks for your elevator speech, read through and edit.

There’s a good chance you have too much information for a 30 – 60 second speech. As you edit, consider what points are most important to convey and  start weeding out extraneous information that can be discussed later.

Next, you’ll want to practice out loud and time yourself.  The best elevator pitch will have a natural flow.

What Are Some Tips For Giving An Elevator Speech?

With your speech outlined, fine-tuned, and practiced, you’re ready to put it to use. There are a few things that you should keep in mind for your speech delivery , however.

• Smile, smile, smile.
• Relax.  It may be an elevator speech, but it’s also a conversation. If you’re at ease, you’ll put the person you’re speaking to at ease.
• Ensure your speech  answers the question, “What’s in it for me?”
• Be authentic.  Don’t use jargon or an alphabet soup of acronyms.

What Is An Elevator Speech Example?

Wondering what it looks like when all the pieces come together? Take a look at the elevator speech below for an example of a short and sweet pitch.

I’m John Doe from ABC Grading Systems. The founders of my company were teachers just like you. They found the most frustrating part of their job to be, you know what I’m about to say, don’t you? (Smiles and nods at the customer) Report cards, right? It’s crucial to get it right, but so time-consuming. That’s why we created and patented the ABC Grading Wizard. What used to take nearly a week can now be done in less than an hour. Do you have some time for me to tell you more about it?

Lorin Harrott

After years as a professional speaker and corporate trainer,Lorin Harrott has turned her attention to sharing her knowledge through writing. She's currently a writer, photographer, and mom in Sacramento, CA, with occasional speaking engagements related to education and STEM topics in the public school system.

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5 Crucial Elements of the Perfect Elevator Pitch

It’s tempting to prioritize your startup’s elevator pitch somewhere between watering the office ficus and ordering extra paper towels for the break room. After all, they can be hard to develop and even harder to deliver. However, it’s important that business owners not underestimate the power of a solid elevator pitch and the impact it has on the success of your business.

Arm yourself with a brief, to-the-point synopsis of what your startup is all about to lay the groundwork for clients, customers, and investors to learn the basics about your company. A clear, conversational, and relatable elevator pitch lends a personal touch to your customer and investor outreach strategies in ways that cold calls or emails simply can’t.

You have about 30 seconds  or less  to pique your listener’s interest. That may seem like a daunting task but with a little planning, it’s possible to pack a lot of information into a short time frame. Let’s look at the five main points of information your elevator pitch must contain for maximum effectiveness.

Who you are

This seems obvious but it’s easy to leave out the most important bits of information when you’re nervous or flustered. This isn’t the time to haul out your entire resume so stick to the basics; just your name and the name of your company.

Now you’ve got about 25 seconds left.  Jacek Grebski , Partner at digital product agency SWARM, says use this time to shine. “It’s all about you. For the next few seconds the world really is revolving around you, so knock the audience dead.”

What you do

Once you’ve established a connection, use the opportunity to succinctly explain what your startup does and your role in the organization. Resist the urge to pepper your elevator pitch with industry jargon or unnecessary terminology that requires additional explanation.

“Your message and value proposition will quickly sink in a sea of jargon and buzzwords,” says growth and funding strategist  Ron Flavin . “Use powerful, strong words that emphasize key points and create a visual image. And remember, if you can make your point with just a few words, do it. More words does not necessarily equate to more impact.”

Why you do it 

This is likely to be your favorite part of the elevator pitch because it gives you a chance to share your excitement about why you work so hard. Let your passion flag fly!

“Passion will ensure your pitch is memorable, unique, and engaging. Don’t be afraid to show your enthusiasm; it could be the difference between a closed door and another conversation,” notes entrepreneur Michal Ugor .

Who do you do it for

This section of the elevator pitch focuses your target customer or market segment. This is one of the easiest portions of your pitch since you’ve already identified your customer base in your business plan and the legwork is already done.

It’s worth considering whether to create a couple of ways to address this section of your pitch based on different contexts. You may find it useful to modify your response depending on its relevance to the event or situation where you’re delivering your message. For instance, talking about your customer base during a networking event may require a more nuanced response than during the course of a casual conversation.

How your customers benefit

This is the real heart of your elevator pitch and the big moment the listener has been waiting for. Here’s where you explain what’s in it for your customers and how they benefit from your startup’s product or service.

Use these last few seconds to identify your customers’ pain points and how your company is uniquely qualified to address them. Details and extended explanations aren’t necessary, just offer a 10,000-foot overview will suffice.

Once you’ve crafted and refined your pitch go find an actual elevator where you can practice your delivery. Professional development consultant  Laura Katen  recommends, “The next time you ride an elevator (alone), practice your speech. First, give yourself some time by going to the highest floor. Then, try giving your pitch from a middle floor and from the first to the third floor, too. Having to make just a few brief moments count will help you to hone the words you need and scrap the ones you don’t!”

About Lisa McGreevy

Lisa McGreevy is a professional freelance columnist with over 18 years experience covering enterprise products and services, brand marketing, and emerging technology.

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Entrepreneurship Influence

The 4 Components of a Compelling Elevator Pitch

Before you launch your product, service, or cause, you need “an elevator pitch.” This is a short summary of your product offering, including your target market and your value proposition.

The name comes from the idea that you should be able to deliver a succinct, compelling description of what you offer in the time it takes to ride an elevator up a few floors—approximately 30 seconds to two minutes.

The idea originated with entrepreneurs who needed to pitch their business proposals quickly to potential investors in order to secure funding. This enabled those same investors to quickly eliminate ideas that were ill-conceived or simply didn’t fit their investment profile.

Entrepreneurs often spend hours honing and practicing their elevator pitches. The stakes are huge. If they are successful and connect with a potential investor, they win the opportunity to present a more detailed business plan. If they don’t, they are sent packing.

The elevator pitch has become so effective that it is used in other fields as well. This includes publishing, movie-making, job interviewing, and even dating. It is a great way for both parties to cut to the chase and determine if there is a connection.

Why do you need an elevator pitch?

I can think of at least three reasons:

1. It forces you to achieve clarity yourself

I can’t tell you how many authors I have spoken with over the years who could not summarize what their book was about. They should have achieved clarity on this before they began writing. This is one of the main reasons publishers say “no.” It is also why you should strive for a clear elevator pitch before you do anything else.

2. It helps you understand your prospect’s perspective

If you are going to connect with your target prospects, you must see your offering from their perspective. Moreover, you must understand their problems, their concerns, their hopes, and their dreams. Only then, can you put together an offering that they will find compelling.

3. It provides a tool for enrolling strategic partners

In order to be successful in launching anything significant, you need help. You can’t do it all yourself. Whether it is a publisher, a record company, a booking agent, a publicist, a retailer, or a corporate sponsor, you need to be able to explain quickly what you are about. Only then can your potential partner decide whether or not he or she can help you.

Okay, so you’re convinced. But how do you structure a good elevator pitch?

First, understand that the pitch will be different depending on whether you are offering an information product (e.g., non-fiction book, speech, consulting service, etc.) or an entertainment product (e.g, novel, screenplay, comedy act, etc.). Note that when I use the term “product,” I am referring to your creative output regardless of the form. It could be an actual product, a service, or even a cause.

The elevator pitch structure for an information product should consist of four components:

• Component 1: Your product name and category.
• Component 2: The problem you are attempting to solve.
• Component 3: Your proposed solution.
• Component 4: The key benefit of your solution.

Here’s an example from my current project:

I am writing a new [Component 1] business book called Platform . [Component 2] It is designed for anyone who is trying to get attention for their product, service, or cause. [Component 3] I teach my readers how to build a tribe of loyal followers, using social media and other new technologies. [Component 4] I explain that it has never been easier, less expensive, or more possible than right now.”

The elevator pitch structure for an entertainment product should also consist of four components:

• Component 2: The main character’s ambition.
• Component 3: The conflict he or she encounters.
• Component 4: The real significance of the story.

Here’s an example from a mythical project about the modern composer, Eric Whitacre :

I am shooting an [Component 1] inspirational documentary called Cloudburst. [Component 2] It is about a young, extremely gifted musician who dreams of becoming a symphony conductor. [Component 3] The only problem is he can’t read music. As a result, no one in the music business will give him a chance. [Component 4] Yet he ultimately succeeds because of his honesty, optimism, and hard work.”

Obviously, pitches can vary widely, depending on your offering. Regardless, you want to create an elevator pitch that is clear and compelling. This is a prerequisite to attracting the partners and prospects you need to succeed.

Once you get your elevator pitch fine-tuned, don't deliver it like a mechanical parrot. Instead, do what Michael Port suggests in his excellent book, Book Yourself Solid , Chapter 4: use it as the foundation of a meaningful sales conversation.

Last modified on March 3rd, 2022 at 7:00 pm

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we use and believe will add value to our readers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.

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What's an elevator pitch - and how will it land me great jobs.

Whether you’re at a networking event, an interview, or simply chatting with a new business acquaintance, having a well-crafted, ready-to-go elevator pitch can make a huge difference in how you’re perceived and the professional opportunities that come your way.

What’s an elevator pitch, you may be asking?

In this blog post, we’ll talk you through what one is, the typical structure, how to create one for yourself, and how to adapt it for verbal or written delivery.

What is an Elevator Pitch?

An elevator pitch is a short, compelling summary of who you are and what you do professionally. It’s delivered in the time it takes to ride an elevator—around 30 to 60 seconds. Hence the name.

If you’ve been at work events and someone asked, ‘So, what do you do?’, you probably ran off a quick spiel about your title, the company you work for, and a few brief facts about your job.

That’s an elevator pitch.

The point is to communicate key information about yourself in a short enough time to grab attention, but not so long as to bore the other person.

A good elevator pitch usually contains the following elements:

Introduction: Your name and current role Value Proposition: A summary of what you do and how you add value Goals: What you’re looking for or hoping to achieve (Optional) Engagement: A hook to encourage further conversation or action (Optional)

The first two elements are always included. Goals and Engagement depend on the context and purpose of your elevator pitch.

We’ll discuss when these might be used below.

When and Where to Use an Elevator Pitch?

Elevator pitches are fantastically versatile tools that can be used in various situations:

• At networking events, to quickly introduce yourself to new contacts
• In response to the question, “Tell me about yourself” at job interviews
• When meeting potential clients, partners, or collaborators
• As a concise, engaging introduction when reaching out to headhunters or potential employers
• To introduce yourself before giving a presentation or speech

As it can be delivered either verbally or in writing, elevator pitches are super flexible.

Structuring an Elevator Pitch

You can remember the typical structure of an elevator pitch through this acronym: IVGE.

Remember, that’s:

Introduction (I) : Your name and current role

Value Proposition (V) : A summary of what you do and how you add value

Goals (G) :What you’re looking for or hoping to achieve (Optional)

Engagement (E) : A hook to encourage further conversation or action (Optional)

Every elevator pitch contains I and V.

You might include a Goal (G) when you’re interested in a specific outcome, for example to communicate your expertise in a specific area, when engaging with someone who could benefit from this.

“I’m passionate about helping businesses to incorporate AI solutions into their employee training strategy.” “I have a strong track record in devising data-driven marketing strategies to help SMEs like yours to scale upwards.”

The Engagement (E) element is for when you want to achieve a particular action, for example agree a meeting, land an interview, or connect with the person on LinkedIn.

“I’d love to keep in touch. How do I find you on LinkedIn?’’ “If you have time next week, I’d be happy to explain this solution over coffee.”

Verbal Elevator Pitch Examples

“I’m Diane White, an Investment Manager at Clima Ventures. I specialize in start-ups and scale-ups, helping them navigate the complexities of investment and growth.”

“Hi, I’m Alex Johnson, a Senior Software Engineer at Tech Innovators. I develop AI-driven applications to transform the way businesses operate. My goal is to make operational processes faster, freeing up time for people to focus on skill growth, not wasting it on boring tasks that can be easily automated.”

“Hi, I’m Maria Gonzalez, Marketing Director at Creative Spark. I work closely with educational institutions on their digital marketing and brand strategy. I’m responsible for creating innovative campaigns to help attract foreign students. I’d love to stop by your office to present my portfolio and share some client success metrics.”

Written Elevator Pitch Examples

The same elements that make a great verbal pitch can be adapted for written introductions, such as LinkedIn summaries, mini bios, email introductions, or cover letters.

My name is Diane White. I’m an Investment Manager at Clima Ventures. I specialize in start-ups and scale-ups, helping them navigate the complexities of investment and growth.

I am a Senior Software Engineer at Tech Innovators. I develop AI-driven applications to transform the way businesses operate. My goal is to make operational processes faster, freeing up time for people to focus on skill growth instead of wasting it on boring tasks that can be easily automated.

As the Marketing Director at Creative Spark, I leverage over a decade of experience in guiding educational institutions on their digital marketing and brand strategy. I am particularly responsible for creating innovative campaigns to help attract foreign students. I am currently looking for an exciting new career progression opportunity. I would be delighted to interview in person so that I can present my portfolio and share some client success metrics.

Tips to Craft Your Own Elevator Pitch

Depending on the context, and whether it’s verbal or written, decide which formula is best for your needs (IV, IVG, or IVGE).

Before getting started, make some notes on the following:

• What do you want to achieve with your pitch? Are you looking to network, land a job, or attract clients? Identify your goal.
• Who is your audience? Tailor your pitch to their interests and needs.
• Read it and say it out loud to check length: Keep your pitch between 30 to 60 seconds.
• Practise makes perfect: Rehearse your pitch until it feels natural and confident.

Using ChatGPT to Write Your Elevator Pitch

If you’re struggling to create your elevator pitch, you can use a tool like ChatGPT to help. Here’s a prompt to get you started:

“Please create a 30-60 second elevator pitch for someone named Your Name , who is a Your Job Title with Number years of experience in Your Industry . They specialize in Your Specialty and are passionate about Something Unique or Valuable You Offer . They are looking to Your Goal . Include a hook to encourage further conversation or engagement.”

Having a short, ready-to-go elevator pitch is invaluable for a variety of professional contexts. It enables you to communicate your value quickly, clearly and concisely, making a strong impression on potential employers, clients, and networking contacts.

By regularly practicing and refining your pitch, it will sound natural and up-to-date.

Key takeaways

• An elevator pitch is a short, compelling summary of who you are and what you do professionally, delivered in about 30-60 seconds (i.e. the time it takes to ride an elevator)
• It typically includes an introduction, a value proposition, and optionally, goals and engagement hooks to encourage further conversation
• Elevator pitches are useful in a variety of contexts, such as networking events, job interviews, meeting potential clients, or reaching out to headhunters
• An effective elevator pitch can be easily adapted for verbal delivery or written formats like LinkedIn summaries, email introductions, and cover letters
• To craft your own pitch, consider your goals and audience. Keep it concise. Practice until it feels natural
• Use tools like ChatGPT to help create or refine your elevator pitch, ensuring it’s tailored to your unique professional story
• Don’t forget to update and practice it regularly to keep your elevator pitch relevant

Related questions

How do i create a compelling elevator pitch for a job interview.

To create a compelling elevator pitch for a job interview, start with a strong introduction, clearly state your current role and expertise, and highlight your unique value proposition. Include a specific goal related to the job you are applying for and end with an engaging statement that invites further conversation. Practice delivering it confidently to make a strong impression.

What are the key elements of an effective elevator pitch?

The key elements of an effective elevator pitch include an introduction with your name and role, a value proposition outlining what you do and how you add value, and optional components like goals and engagement hooks. The pitch should be concise, typically lasting 30 to 60 seconds, and tailored to the audience and context.

How can I tailor my elevator pitch for different situations?

Tailor your elevator pitch by considering your audience and the specific context. For networking events, focus on your value proposition and goals. In job interviews, align your pitch with the job requirements and how your skills meet them. For meeting potential clients, emphasize how your services or products can solve their problems. Adjust the details and length based on the situation to ensure relevance and engagement.

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Why Is It Called an “Elevator Pitch”?

By jake rossen | may 27, 2024.

Sometimes a big idea conflicts with a small amount of time—and when you need to explain a concept quickly and succinctly, you might refer to it as an elevator pitch.

What Is An Elevator Pitch?

Elisha otis and the elevator stunt, elevator pitch redefined.

Usually, an elevator pitch involves taking anywhere from 30 seconds to two minutes to summarize a concept. They may be common at work when you need to accommodate a busy colleague or employer, or you might use them in your personal life: Your spouse or partner might be rushing home and you’ve got scarce time to convince them why they should pick up a pizza.

But why is it called an “elevator pitch”? It may have something to do with a people-moving pioneer and a stunt that could have turned deadly.

Given how often they’re used ( according to one estimate , there are around 900,000 elevators in use in the U.S. that make 18 billion trips a year), elevators cause relatively few deaths annually—perhaps as few as 30. But in the 1800s, when elevators first came into widespread use, they posed far more significant risks. Any damage to the cables maneuvering the lift could result in occupants plummeting to their deaths. Many people avoided them altogether; rent for upper floors in residential buildings was often cheaper thanks to the difficulty in climbing stairs.

Elisha Otis, the owner of Otis Elevator Company, had a solution : He pioneered a mechanism for elevators in 1853 that would act as a failsafe. It was little more than a wagon spring attached to the cables and held in place by the downward pressure of the platform. If the cable snapped and the platform broke free, the spring would release; its ends would lock into notches in the beams on each side of the shaft, halting the platform’s descent.

Otis was so confident of his invention that he arranged for a public display of its effectiveness—and used himself as a guinea pig. He stood on a platform as it went up several stories in the air, then used a blade to cut the cable. As onlookers screamed, the spring was activated and Otis remained aloft.

The advancement revolutionized elevators, not only giving users confidence to ride them but also leading to more efficient construction as well as the emergence of skyscrapers. (It also raised the rent on the upper floors of buildings.) To some, this was the original elevator pitch—a brief, effective demonstration of an idea taken on literal terms. But elevator pitch as a figure of speech may have started in another industry.

While Otis perfected the elevator pitch, the term may not have come into broader use until the 20th century. According to Forbes, screenwriters in the early days of Hollywood would seize upon elevator rides to capture the attention of busy executives.  Knowing they had a captive audience for at least a half-minute or so, the writers tried to sell decision-makers on movie ideas.

Charlie Fink, a onetime Disney executive, once wrote that elevator pitch was used at the company in the 1980s and 1990s. “When I worked at Disney in the ’80s and ’90s, we defined it as ‘[if CEO] Jeff Katzenberg steps into your elevator,’ ” he wrote. “ ‘You have two floors [or] 20 seconds to pitch him your movie.’ ” One example of an elevator pitch, according to Fink, was The Lion King , which he had summarized as “ Bambi in Africa.”

But elevator pitch didn’t get much play outside of the film industry. One of the earliest printed examples of the phrase in another line of work didn’t come until 1966, when a First National Bank employee named Duncan Williams was overheard by a senior executive “giving somebody a sale pitch” in the bank’s elevator. Impressed with what a newspaper article on the events called Williams’s “elevator pitch,” the executive put him in the bond department. He eventually made senior vice-president.

Another version of the phrase, elevator speech , was mentioned in a 1980 Associated Press article as part of “Pentagonese,” or slang terms that were used “by the men and women responsible for America’s national security.” An elevator speech was a “short two or three-minute briefing.” In the decades that followed, elevator pitch (or speech ) seemed to catch on in the business world.

It’s possible Otis brought the concept of an elevator pitch to life, with the film industry taking it from literal to figurative terms. But for the most part, people have used the phrase to conjure a brief window of time to explore an idea. If you couldn’t explain something in the time it takes to ride in an elevator, it’s probably not an elevator pitch.

Read More About Phrase Origins:

Have you got a Big Question you’d like us to answer? If so, let us know by emailing us at  [email protected] .

100 books by Black Americans everyone should read at least once

Posted: February 8, 2024 | Last updated: February 8, 2024

100 of the best books by Black Americans

Books change lives. They have the power to inspire revolutions, transform government policy, and reveal our common humanity—even when the people we read about have experiences that differ wildly from our own. Books also offer a platform for stories that have otherwise gone unheard, giving a voice to the voiceless and effecting change.

Stacker compiled a list of 100 of the best books by Black Americans, with titles spread out between centuries, genres, subject matter, and themes. To create the list, we referred to major Black-owned platforms such as Shondaland , Essence , and O, The Oprah Magazine . We also used social media and Black reading groups along with popular book platforms such as Book Riot and Goodreads . The list contains historical fiction, mystery, sci-fi, sociology, political commentary, poetry, cookbooks, and many more.

Black American authors have done integral work illuminating centuries of abuse, enslavement, and discrimination; and they have brought us thousands of rich, contemporary works of romance, comedy, kinship, family, and mystery. From a book centering thousands of narratives of enslaved people to a bestselling memoir from the first Black first lady of the United States, Black writers help to document a more holistic American experience that represents all of us.

Keep reading on to discover 100 of the best books by Black Americans.

Such a Fun Age

- Author: Kiley Reid - Date published: 2019 - Genre: Fiction, Contemporary

"Such a Fun Age" explores the intersections of growing up, race, and work. The book centers on a 25-year-old Black babysitter accused of kidnapping a white child in her care. The book is author Kiley Reid's debut novel.

I Almost Forgot About You

- Author: Terry McMillan - Date published: 2016 - Genre: Romance, Fiction

"I Almost Forgot About You" tells the story of a woman in her 50s who decides to change her life and finds love in the process. Author Terry McMillan is a #1 New York Times bestselling author known for novels such as "Waiting to Exhale" and "How Stella Got Her Groove Back."

It's Not All Downhill From Here

- Author: Terry McMillan - Date published: 2020 - Genre: Fiction, Contemporary

"It's Not All Downhill From Here" tells the coming-of-age story of a suddenly widowed 68-year-old woman determined to make the best of her life. The book takes a hard look at the inevitability of loss, mental health, and stepping out of your former self. Of the main character, author Terry McMillan told NPR , "I didn't know that she was going to lose her husband until—I mean, I just—I become the character. I became Lo. … I was a mess before I even wrote it."

The Travelers

- Author: Regina Porter - Date published: 2019 - Genre: Historical Fiction

"The Travelers," Regina Porter's debut novel, follows the story of two families, one Black and one white, throughout six decades of American and world history. The story jumps back and forth through time periods, stitching together a complex tapestry of human experiences.

Lot: Stories

- Author: Bryan Washington - Date published: 2019 - Genre: Short Stories, Fiction, LGBTQ+

Bryan Washington draws on short stories and his upbringing in Houston to explore the lives of Houstonians in "Lot." The author's debut book celebrates themes of race, growth, and LGBTQ+ life. The book made Barack Obama's Favorite Books of the Year list in 2019.

The Water Dancer

- Author: Ta-Nehisi Coates - Date published: 2019 - Genre: Historical Fiction, Fantasy

"The Water Dancer" is about an enslaved man with a gift for memory. Gaining freedom, the protagonist begins to assist in the freeing of other enslaved people. The story uses themes of magic and spiritualism to paint an intriguing view of history. The book was also an Oprah's Book Club selection in 2019.

What We Lose

- Author: Zinzi Clemmons - Date published: 2017 - Genre: Fiction, Contemporary

In her debut novel, Zinzi Clemmons writes the tale of a Black woman moving on after losing her mother to cancer. This stunning coming-of-age story has received critical acclaim. Similarly to the book's main character, Clemmons lost her mother to cancer while coming into adulthood.

Sleeping with Strangers

- Author: Eric Jerome Dickey - Date published: 2007 - Genre: Fiction

"Sleeping with Strangers," the first book of the five-part "Gideon" series, is a thriller about a hitman that involves themes of sex, violence, and family. Author Eric Jerome Dickey is a New York Times bestselling author whose 1997 effort, "Friends and Lovers," was adapted into a film in 2015.

Everything Inside

- Author: Edwidge Danticat - Date published: 2019 - Genre: Short Stories, Fiction, Contemporary

"Everything Inside" is a collection of short stories addressing the different ways people confront death—their own, that of their parents, their children, and their friends. Author Edwidge Danticat's writing is crisp and unflinching as it crisscrosses relationships and geographic locations.

- Author: Beverly Jenkins - Date published: 1996 - Genre: Historical Fiction, Historical Romance

Beverly Jenkins is a Michigan-born writer of romance novels. She has been writing since 1994, and her historical romances are loved and well received. "Indigo" is the story of a woman who escapes slavery and becomes a member of the Underground Railroad. When a man comes into her care, their love story begins.

- Author: Beverly Jenkins - Date published: 2019 - Genre: Historical Fiction, Historical Romance

In"Rebel," Beverly Jenkins sets a love story in New Orleans. The story follows a woman as she falls for a man who does not meet her father's approval. Differing from "Indigo," this story takes place in the period after the Civil War. The book is the first in the "Women Who Dare" series.

- Author: Nicole Dennis-Benn - Date published: 2019 - Genre: Fiction, Contemporary, LGBTQ+

Nicole Dennis-Benn is a Jamaican-born, New York-based writer who received acclaim with her debut novel, "Here Comes the Sun." In her second book, "Patsy," we meet a Jamaican woman who travels to New York on a visa to reunite with her old love, Cicely, with no intention of returning home.

- Author: Yaa Gyasi - Date published: 2016 - Genre: Historical Fiction

"Homegoing" is a piece of historical fiction centering around two half-sisters who end up having incredibly different lives: One is sold into slavery while the other marries an Englishman. Yaa Gyasi's novel follows the women and their families through the centuries.

Clap When You Land

- Author: Elizabeth Acevedo - Date published: 2020 - Genre: Young Adult Fiction, Contemporary, Poetry

In "Clap When You Land," two girls discover they are sisters through the death of their father. The story explores family secrets, sisterhood, and the intersections of American and Dominican cultures. New York Times bestselling author Elizabeth Acevedo is a Dominican American writer and poet whose work often navigates themes of Afro Latinidad identity, coming of age, and family.

With the Fire on High

- Author: Elizabeth Acevedo - Date published: 2019 - Genre: Young Adult Fiction, Contemporary

In "With the Fire on High," Elizabeth Acevedo writes of a single teen mother in Philadelphia with a passion for cooking. The book explores themes of motherhood, responsibility, and family.

Red at the Bone

- Author: Jacqueline Woodson - Date published: 2019 - Genre: Young Adult Fiction, Historical Fiction

"Red at the Bone" documents a 16-year-old's coming-of-age and the family history that brought her where she is in life. Authored by Jacqueline Woodson, an award-winning writer of children's books, the book made it onto the New York Times Best Seller list.

Brown Girl Dreaming

- Author: Jacqueline Woodson - Date published: 2014 - Genre: Nonfiction, Poetry, Children's

In "Brown Girl Dreaming," Jacqueline Woodson writes poems through the lens of herself as a child. Raised in New York and South Carolina, Woodson navigates the contrasts of the plains and the desires of her younger self. The book earned the National Book Award for Young People's Literature in 2014. Throughout her writing career, Woodson has caused a bit of controversy for using curse words in her children's books and exploring themes of sexuality.

Children of Blood and Bone

- Author: Tomi Adeyemi - Date published: 2018 - Genre: Young Adult Fiction, Fantasy

Tomi Adeyemi's bestselling debut novel, "Children of Blood and Bone," is the first book in the author's "Legacy of Orisha" series, which is being adapted into a film . Vann R. Newkirk II of The Atlantic characterized the book as a "Black Lives Matter-inspired fantasy novel."  Adeyemi's follow-up in the series, "Children of Virtue and Vengeance," published in 2019.

The Hate U Give

- Author: Angie Thomas - Date published: 2017 - Genre: Young Adult Fiction, Contemporary

"The Hate U Give" follows a Black teen girl who witnesses a murder at the hands of the police. The book explores themes of friendship, race, family, grief, police brutality, and American politics. Angie Thomas' debut novel topped the New York Times Young Best Sellers list for young adults and was adapted into a film in 2018.

Hitting a Straight Lick with a Crooked Stick

- Author: Zora Neale Hurston - Date published: 2020 - Genre: Classics, Short Stories

Zora Neale Hurston, widely ranked among the greatest American authors of all time, was also a filmmaker and anthropologist. Her work often looked at race issues from the early 20th century, and her most popular novel, "Their Eyes Were Watching God," was published in 1937. Although she died in 1960, "Hitting a Straight Lick with a Crooked Stick" is one of many posthumous releases that Hurston wrote during the Harlem Renaissance.

Their Eyes Were Watching God

- Author: Zora Neale Hurston - Date published: 1937 - Genre: Classics, Historical Fiction

"Their Eyes Were Watching God" is considered a classic work of American literature and is required reading in most high school English classes. In it, we follow the main character, Janie Crawford, as she navigates her identity over the course of three marriages. The book, which highlights an independent, strong Black woman, went largely overlooked by men when it was first released. Out of print for three decades, it was reissued in 1978.

Moses, Man of the Mountain

- Author: Zora Neale Hurston - Date published: 1939 - Genre: Classics, Historical Fiction

In "Moses, Man of the Mountain," Zora Neale Hurston rewrites the story of Moses of the biblical Old Testament, combining the tale with folklore and the Black experience. The book is considered one of Hurston's best works and is revered as a classic.

An American Marriage

- Author: Tayari Jones - Date published: 2018 - Genre: Fiction, Contemporary

"An American Marriage" tells the story of a young couple suddenly separated by a wrongful conviction. The love fades over the years and forces the couple to confront difficult questions after the conviction is overturned. The novel is an Oprah's Book Club selection, a New York Times Notable Book, and it earned Jones the Women's Prize for Fiction in 2019.

- Author: Toni Morrison - Date published: 1987 - Genre: Classics, Historical Fiction

"Beloved" is the late Toni Morrison's Pulitzer Prize-winning novel about a Black woman living in the United States following the Civil War. The main character was inspired by Margaret Garner, an African American woman enslaved in Kentucky who, in 1856, escaped by crossing the Ohio River.

Bloodchild and Other Stories

- Author: Octavia E. Butler - Date published: 1995 - Genre: Science Fiction, Short Stories

"Bloodchild and Other Stories" is a collection of short stories from acclaimed science fiction writer Octavia E. Butler, originally published in 1995, with a second edition published in 2005. It's been said that Butler's dark fiction functions as parables for real life. The titular story in the collection, "Bloodchild," won the Hugo and Nebula awards; "Speech Sounds" also earned a Hugo Award.

Friday Black

- Author: Nana Kwame Adjei-Brenyah - Date published: 2018 - Genre: Short Stories, Fiction, Science Fiction

"Friday Black" is the New York Times bestselling debut work of Nana Kwame Adjei-Brenyah. This collection of short stories is set in a dystopian world and explores themes of racism and Black identity through satire, the surreal, and characterizations of cultural unrest.

In West Mills

- Author: De'Shawn Charles Winslow - Date published: 2019 - Genre: Historical Fiction

De'Shawn Charles Winslow's debut novel, "In West Mills," takes place in the author's home state of North Carolina. This work of historical fiction tells the story of a woman determined to live as she pleases. The book follows themes of family, friendships, and small-town life.

The Accidental Hunter

- Author: Nelson George - Date published: 2005 - Genre: Fiction, Mystery

"The Accidental Hunter" is a mystery that takes place in New York. It is the second book of the "D Hunter" book series written by Nelson George, an award-winning author, music and culture critic, producer, and filmmaker. George has also written several other books and has produced various TV shows and films.

- Author: Marcus Burke - Date published: 2014 - Genre: Young Adult Fiction

"Team Seven" is author Marcus Burke's debut novel, which takes a closer look at Black inner-city life. In it, we meet Andre Battel, a Jamaican American teen coming of age just south of Boston in Milton, Massachusetts. The book follows Battel as he grows apart from his family, finds new parts of himself on the basketball court, and gets tangled up in selling drugs. It explores themes of family, the inner city, and community while drawing on Burke's own experiences growing up in Massachusetts.

The Residue Years

- Author: Mitchell S. Jackson - Date published: 2013 - Genre: Fiction, Crime, Contemporary

"The Residue Years" is a work of autobiographical fiction by Mitchell S. Jackson about his early life in Portland, Oregon. It tells the story of a teen who sells drugs to make ends meet. The novel is about family and growing up in difficult circumstances brought on by poverty. The novel won multiple awards and was adapted into a documentary film in 2014.

All Our Names

- Author: Dinaw Mengestu - Date published: 2014 - Genre: Historical Fiction

"All Our Names" explores concepts of belonging, identity, and immigration. It follows the story of two friends living in Uganda in the early '70s who get swept up in a revolution. Author Dinaw Mengestu was born in Ethiopia and grew up in Chicago. He has written various works, including commentary on African conflicts and war.

The Bewildered Bride

- Author: Vanessa Riley - Date published: 2019 - Genre: Historical Fiction, Historical Romance

Vanessa Riley writes enchanting historical romances reminiscent of aristocratic life. "The Bewildered Bride" is book four in the "Advertisements for Love" series. Each book is a stand-alone story and details stories of extravagant affairs.

The Art of Love

- Author: Suzette D. Harrison - Date published: 2018 - Genre: Historical Fiction, Historical Romance

"The Art of Love" is a romance novel set in the age of prohibition as an artist and bootlegger fall in love and face the dangers of the time. The book is the fourth in the "Decades: A Journey of African American Romance" series, which is comprised of books by different authors that explore romance in various time periods. Suzette D. Harrison is a baker and writer who graduated from the University of California with a degree in Black studies. Harrison also writes fiction and romance.

Love's Serenade

- Author: Sheryl Lister - Date published: 2018 - Genre: Historical Fiction, Historical Romance

"Love's Serenade" is the story of a woman fleeing an arranged marriage and chasing her dream to be a singer, leaving her family in the South for New York City, and later finding love. This love story takes place during the Harlem Renaissance and is the third book in the "Decades: A Journey of African American Romance" series. Author Sheryl Lister resides in California and is a member of the Cultural, Interracial, and Multicultural Special Interest Chapter of Romance Writers of America.

An Extraordinary Union

- Author: Alyssa Cole - Date published: 2017 - Genre: Historical Fiction, Historical Romance

Alyssa Cole is an award-winning writer in the romance, science fiction, and historical fiction genres. "An Extraordinary Union" is about an enslaved woman who gains freedom and falls in love with a white man. The book has received various praises for its descriptive nature and sensitivity despite being written about interracial romance during the Civil War .

Once Ghosted, Twice Shy

- Author: Alyssa Cole - Date published: 2019 - Genre: Contemporary Romance, Fiction, LGBTQ+

Differing from the historical theme in "An Extraordinary Union," in "Once Ghosted, Twice Shy," Alyssa Cole writes of a queer romance in modern-day New York. The couple, who meet on a dating app, end up estranged but later run into each other on the subway. The story explores rekindled love in modern times.

- Author: Michele Arris - Date published: 2020 - Genre: Romance, Fiction, Contemporary

"See Me," the first book in the "Tycoon Temptation" series, is a novel about a professional rivalry turned romance. Michelle Arris is an award-winning author who specializes in seductive, romantic fiction.

Black Girl Unlimited

- Author: Echo Brown - Date published: 2020 - Genre: Young Adult Fiction, Fantasy, Contemporary

Echo Brown is a storyteller and author from Cleveland. In her debut novel, "Black Girl Unlimited: The Remarkable Story of a Teenage Wizard," Brown uses magic to paint her autobiographical fiction masterpiece about a Black girl and wizard learning to navigate between two worlds.

Saving Savannah

- Author: Tonya Bolden - Date published: 2020 - Genre: Historical Fiction, Young Adult Fiction

Young adult novel "Saving Savannah" takes place in 1919 Washington D.C., and follows Savannah Riddle, a 17-year-old Black girl from a high-class family who is uncomfortable with her privilege. When Savannah meets a working-class girl named Nella, she's inspired to engage in the suffragette movement.

- Author: Tochi Onyebuchi - Date published: 2020 - Genre: Young Adult Fiction, Contemporary

In the critically acclaimed "Riot Baby," author Tochi Onyebuchi describes the story of two siblings: a wrongfully convicted brother and his sister, who has special powers. Onyebuchi is a Nigerian American civil rights lawyer and science fiction writer. He studied at Yale University, New York University's Tisch School of the Arts, Instituts d'études politiques in France, and Columbia University.

Beasts Made of Night

- Author: Tochi Onyebuchi - Date published: 2017 - Genre: Young Adult Fiction, Fantasy

In "Beasts Made of Night," Tochi Onyebuchi uses his Nigerian background to write a thrilling fantasy. The novel, described by Penguin Random House as "'Black Panther' meets Nnedi Okorafor's 'Akata Witch,'" received acclaim from various outlets, including NPR. "Beasts Made of Night" is the first installment of the series by the same name.

The Worst Best Man

- Author: Mia Sosa - Date published: 2020 - Genre: Romance, Fiction, Contemporary

In "The Worst Best Man," a woman is forced to work with her ex-fiance's brother, who encouraged the fiance to leave her at the altar. An unlikely spark forms between the pair. The novel has received praise for its wit and humor.

The Long Fall

- Author: Walter Mosley - Date published: 2008 - Genre: Mystery, Crime, Thriller, Fiction

"The Long Fall" is the first book in a series that follows protagonist Leonid McGill, a 53-year-old New York City investigator who has made a career out of working for the mob. The series comes from acclaimed and bestselling crime author Walter Mosley, who has more than 50 books in his catalog.

The Only Black Girls in Town

- Author: Brandy Colbert - Date published: 2020 - Genre: Middle-aged Fiction, Contemporary

"The Only Black Girls in Town" is a story about a middle-school friendship between two girls, Alberta and Edie. Adventure unfolds when the girls find an old box of journals that hold surprising secrets about the past.

- Author: Brandy Colbert - Date published: 2014 - Genre: Young Adult Fiction, Contemporary, Mystery

Unlike the lighthearted theme in "The Only Black Girls in Town," Brandy Colbert writes a shocking story of friendship in "Pointe." The book is about a ballet dancer and her friend who returns home after being kidnapped for several years.

When You Were Everything

- Author: Ashley Woodfolk - Date published: 2020 - Genre: Young Adult Fiction, Contemporary

"When You Were Everything" is Ashley Woodfolk's second book. Instead of common young-adult themes of falling in love, Woodfolk takes readers on a journey through the end of a friendship via two concurrent timelines. The book grapples with themes of uncertainty, new beginnings, growth, and forgiveness.

The City We Became

- Author: N.K. Jemisin - Date published: 2020 - Genre: Young Adult Fiction, Fantasy

In "The City We Became," science fiction author and psychologist N.K. Jemisin brings ancient magic to New York City. The novel centers around the disappearance of New York's avatar and the coming together of five new avatars (each representing one of New York's five boroughs) to set things right.

Black Girls Must Die Exhausted

- Author: Jayne Allen - Date published: 2019 - Genre: New Adult Fiction, Contemporary

Jayne Allen's debut novel "Black Girls Must Die Exhausted" centers around a woman seeking to start a family who gets sidelined by a difficult medical diagnosis. The book sees her being tested in her relationship with her partner, herself, and friends.

The Boyfriend Project

- Author: Farrah Rochon - Date published: 2020 - Genre: Fiction, Contemporary, Romance

Louisiana native Farrah Rochon is a USA Today bestselling author. In the contemporary romance "The Boyfriend Project," three girls become friends after discovering they're dating the same man through Twitter. It is book one in a three-part series.

The Wedding Date

- Author: Jasmine Guillory - Date published: 2018 - Genre: Fiction, Contemporary, Romance

In "The Wedding Date," a man finds the perfect date to bring to his ex's wedding—a stranger he meets in an elevator. This is book one in "The Wedding Date" series. It is also Jasmine Guillory's debut novel and was featured in Cosmopolitan's 33 Books to Get Excited About list in 2018.

- Author: Richard Wright - Date published: 1940 - Genre: Classics, Fiction, Race, Criminal Justice

The acclaimed "Native Son" is the story of a Black man living in poverty who commits a crime. The overwhelming theme of the novel is the despair that Black Americans constantly face. "Native Son" became a bestseller at the time of its publication in 1940. The novel was adapted into a film in 2019.

Don't Call Us Dead: Poems

- Author: Danez Smith - Date published: 2017 - Genre: Poetry, Race, LGBTQ+

Danez Smith is a Black, queer, HIV-positive writer and performer from Minnesota. Their 2017 collection, "Don't Call Us Dead," is a powerful collection of poems regarding race in America. The work was also a finalist for the National Book Award for Poetry.

Dien Cai Dau

- Author: Yusef Komunyakaa - Date published: 1988 - Genre: Poetry, War

The recipient of numerous literary awards, Yusef Komunyakaa is an American poet from Louisiana who has written several acclaimed works. Among them is "Dien Cai Dau," a collection of poems regarding the Vietnam War. Komunyakaa was a journalist during the war, and the poems speak of his experiences.

The Body's Question

- Author: Tracy K. Smith - Date published: 2003 - Genre: Poetry

Tracy K. Smith is a Harvard graduate and American poet raised in California. The critically acclaimed writer won a Pulitzer Prize for her work. In "The Body's Question," she explores identity and race within the African American diaspora.

Boy with Thorn

- Author: Rickey Laurentiis - Date published: 2015 - Genre: Poetry, Race, LGBTQ+, History

Rickey Laurentiis is an acclaimed poet from New Orleans. "Boy with Thorn" represents his debut collection in a series of poems that take an unapologetic look at history, sexuality, violence, and race in the American South. The collection of poems is a winner of various awards.

Other People's Comfort Keeps Me Up At Night

- Author: Morgan Parker - Date published: 2015 - Genre: Poetry, Feminism

In Morgan Parker's debut collection of poetry, "Other People's Comfort Keeps Me Up At Night," the author explores themes of equality in a modern age. Her criticisms of American culture touch on a sense of the American dream's diminishing returns.

There Are More Beautiful Things Than Beyoncé

- Author: Morgan Parker - Date published: 2017 - Genre: Poetry, Feminism, Womanhood

"There Are Things More Beautiful Than Beyoncé" is a highly celebrated collection of poems that take a long, hard look at Black womanhood and claps back at common American clichés. The poetry is rich and fearless with haunting lines like, "At school they learned that Black people happened / The present is not so different / I'm looking into their Black faces / They do not understand that they exist."

I Can't Talk About the Trees Without the Blood

- Author: Tiana Clark - Date published: 2018 - Genre: Poetry, Race

"I Can't Talk About the Trees Without the Blood" explores the history of race in America while poet Tiana Clark exposes her own vulnerabilities, anger, and pain. The title references Clark's inability to interact with the South without seeing its bloody, complicated past. Entries in the collection include heavy hitters like "Nashville," "Soil Horizon," and "The Ayes Have It."

We Hope This Reaches You in Time

- Authors: Samantha King Holmes, R.H. Sin - Date published: 2018 - Genre: Poetry

"We Hope This Reaches You in Time" is a collection of poems and prose by husband-and-wife duo Samantha King Holmes and R.H. Sin. The pair's collection of love poems covers the rawness of heartbreak and the terrifying nature of vulnerability.

She Just Wants to Forget

- Author: R.H. Sin - Date published: 2019 - Genre: Poetry

In "She Just Wants to Forget," R.H. Sin explores themes of discovery. The collection is geared toward strong women who are done wasting their energy and thoughts on the wrong people. "She Just Wants to Forget" is the follow-up to Sin's New York Times bestselling collection, "She Felt Like Feeling Nothing." 

The Underground Railroad

- Author: Colson Whitehead - Date published: 2016 - Genre: Historical Fiction

Colson Whitehead's Pulitzer Prize-winning sixth novel is an odyssey that reveals the horrors faced by Black Americans in the pre-Civil War South while also providing an allegory for the modern-day. In the story, characters Cora and Caesar take the ultimate risk and try to escape slavery. Cora kills a white boy who tries to catch her, adding a new dimension of danger as the pair is hunted while risking it all to head north.

The Color Purple

- Author: Alice Walker - Date published: 1982 - Genre: Classics, Historical Fiction

Alice Walker's Pulitzer Prize-winner "The Color Purple" follows the life of Celie, a 14-year-old African American girl being raised in rural Georgia, over the course of four decades through letters she writes to God. Facing abuse from her father, estrangement from her sister Nettie, pervasive bigotry, and subjugation, this masterpiece is at once a stunning coming-of-age novel and mirror reflecting many elements of America's dark past.

- Author: Frances E.W. Harper - Date published: 1892 - Genre: Historical Fiction, Classics

Frances E.W. Harper, one of the first Black women to be published, was an abolitionist, writer, and suffragette born in 1825 in Baltimore. Her classic novel "Iola Leroy" is about an enslaved woman with a white complexion and blue eyes who becomes a nurse in the Union army. A doctor, assuming she is white, begins to fall in love with her but is tormented when he realizes she is Black. Various scholars consider the story to be one of the first romance novels.

Brown Girl, Brownstones

- Author: Paule Marshall - Date published: 1959 - Genre: Historical Fiction, Classics

Revered novelist and Brooklynite Paule Marshall's 1959 debut novel follows the lives of Barbadian immigrants in Brooklyn during the Great Depression and World War II. The protagonists seek to transcend their poverty and overcome the racism around them as they make a home in a new country. The book was adapted into a drama by CBS Television in 1960.

Narrative of the Life of Frederick Douglass

- Author: Frederick Douglass - Date published: 1845 - Genre: Classic, Autobiography, Nonfiction

The famous abolitionist Frederick Douglass' memoir was written while he lived in Massachusetts and chronicles his harrowing escape from slavery in 1838, which he accomplished by posing as a free sailor and boarding a Philadelphia-bound train. The book was published to prove his history—many at the time doubted someone as educated as him could have been enslaved—and as a call to arms to abolish slavery.

Up from Slavery

- Author: Booker T. Washington - Date published: 1901 - Genre: Classic, Autobiography, Nonfiction

Booker T. Washington was an author, educator, and a post-Civil War leader in the Black community. "Up from Slavery" is his autobiography about his upbringing as an enslaved boy and how he later achieved an education.

The Women of Brewster Place

- Author: Gloria Naylor - Date published: 1982 - Genre: Historical Fiction, Classics, Short Stories

Gloria Naylor was an award-winning writer who debuted "The Women of Brewster Place" in 1982. The novel is broken out into seven parts: The first six parts follow individual women living in the Brewster Place housing development, and the seventh is about the community as a whole. The book was adapted into a television show in 1990 by Harpo Productions.

The Souls of Black Folk

- Author: W.E.B. Du Bois - Date published: 1903 - Genre: Nonfiction, Sociology, Essays, Race, Classics

Civil rights activist, writer, historian, and sociologist W.E.B. Du Bois' classic, "The Souls of Black Folk," contains essays regarding race and sociology. In this book, Du Bois also argues against ideas by Booker T. Washington of what progress should look like for Black Americans.

I Know Why the Caged Bird Sings

- Author: Maya Angelou - Date published: 1969 - Genre: Classic, Autobiography, Memoir

One of the most recognized writers in American literature, Maya Angelou was a civil rights activist and celebrated thinker. "I Know Why the Caged Bird Sings" is one of her most acclaimed memoirs and stands on most essential reading lists.

Invisible Man

- Author: Ralph Ellison - Date published: 1952 - Genre: Classics, Fiction, Race

Ralph Ellison was a novelist and scholar. "Invisible Man," his award-winning novel, explores racial divides in the United States. In 1953, the book won Ellison the National Book Award, making him the first Black writer to ever win the esteemed award.

- Author: Ann Petry - Date published: 1946 - Genre: Classics, Fiction, Race

Ann Petry was a writer and journalist. Her novel "The Street" is the story of a woman in World War II-era Harlem who is navigating the horrors of racism and functions as a commentary on social injustice.

The Autobiography of Malcolm X

- Authors: Malcolm X, Alex Haley - Date published: 1965 - Genre: Autobiography, Race, Classics

Civil rights-era activist and speaker Malcolm X's "The Autobiography of Malcolm X" chronicles the civil rights leader's upbringing and coming of age. The book resulted from a collaboration between Malcolm X and renowned journalist Alex Haley.

Stamped from the Beginning

- Author: Ibram X. Kendi - Date published: 2016 - Genre: Nonfiction, History, Race

"Stamped from the Beginning" is a history of racism and racist policy in the United States. The book was written by historian, writer, and scholar Ibram X. Kendi. This work of historical nonfiction has received multiple awards and is a New York Times bestseller.

So You Want to Talk About Race

- Author: Ijeoma Oluo - Date published: 2018 - Genre: Nonfiction, Race

Ijeoma Oluo is a Nigerian American writer who has published works across various media platforms. In "So You Want to Talk About Race," she dives headfirst into a modern-day exploration of race issues with a series of hard-hitting essays that are essential reading for anyone looking to contextualize the issues of today.

The New Jim Crow

- Author: Michelle Alexander - Date published: 2010 - Genre: Nonfiction, History, Race, Criminal Justice, Politics

Michelle Alexander is a writer, professor, and activist. "The New Jim Crow" is a New York Times bestseller that describes the harrowing history and policy of slavery, criminal justice, race, and mass incarceration.

The Condemnation of Blackness

- Author: Khalil Gibran Muhammad - Date published: 2010 - Genre: Nonfiction, History, Race, Criminal Justice, Politics

Khalil Gibran Muhammad is a Harvard professor and writer. In "The Condemnation of Blackness: Race, Crime, and Making Modern Urban America," Muhammad outlines the deep-rooted racial ideas within the United States and how they came to be. The book explores urban policy, intersectionality, history, and racism.

The Warmth of Other Suns: The Epic Story of America's Great Migration

- Author: Isabel Wilkerson - Date published: 2010 - Genre: Nonfiction, History, Race

Isabel Wilkerson is a Pulitzer Prize-winning journalist and author. "The Warmth of Other Suns" is a history of the Great Migration, a time period when thousands of Black Americans moved from the Jim Crow South to the North in search of a better life.

Between the World and Me

- Author: Ta-Nehisi Coates - Date published: 2015 - Genre: Nonfiction, History, Race, Memoir

In "Between the World and Me," Ta-Nehisi Coates pens a powerful memoir and history of race in America packaged as a letter to Coates' teenage son about the experience of being Black in the United States. The book is a #1 New York Times bestseller and has received various accolades.

- Author: Marc Lamont Hill - Date published: 2016 - Genre: Nonfiction, History, Race, Criminal Justice, Politics

Marc Lamont Hill is a professor, academic, and writer. In "Nobody: Casualties of America's War on the Vulnerable, from Ferguson to Flint and Beyond," Lamont Hill analyzes Black deaths at the hands of the state. The book is critically acclaimed for its contemporary analysis of the ongoing issue of racialized state violence.

Why Are All the Black Kids Sitting Together in the Cafeteria?

- Author: Beverly Daniel Tatum - Date published: 2003 - Genre: Nonfiction, Race, Psychology

Beverly Daniel Tatum is a psychologist and educator. "Why Are All the Black Kids Sitting Together in the Cafeteria?: A Psychologist Explains the Development of Racial Identity" is an analysis of racism and psychology, and required reading in many Black studies classes in American colleges. A national bestseller, a new edition of this book released in 2017 focuses on many of the same racial topics as they relate to schools today.

Blackballed

- Author: Darryl Pinckney - Date published: 2014 - Genre: Nonfiction, History, Race, Politics

Darryl Pinckney is a novelist and author. In "Blackballed: The Black Vote and U.S. Democracy," he explores the Black vote within American politics using a combination of analysis, history, and memoir.

Incidents in the Life of a Slave Girl

- Author: Harriet Jacobs - Date published: 1861 - Genre: Classic, Autobiography, Nonfiction

Harriet Jacobs was a writer who was born into slavery. "Incidents in the Life of a Slave Girl" is her autobiography. It describes her life as a fugitive and her early upbringing, and has been reported to be the most read narrative written by a female about her life during slavery .

Ain't I a Woman

- Author: Bell Hooks - Date published: 1981 - Genre: Nonfiction, Feminism, Intersectionality

Bell Hooks is a feminist, writer, and activist. In "Ain't I a Woman: Black Women and Feminism," Hooks writes about feminist history and theory in relation to a racial experience. It is a classic work that delves into myriad issues that have impacted Black women, from sexism during slavery to feminism.

For Colored Girls Who Have Considered Suicide/When the Rainbow Is Enuf

- Author: Ntozake Shange - Date published: 1975 - Genre: Musical

Ntozake Shange was a playwright and poet. This award-winning book was her first work; the play was adapted into a film in 2010.

Hunger: A Memoir of (My) Body

- Author: Roxane Gay - Date published: 2017 - Genre: Nonfiction, Memoir

Roxane Gay is an award-winning social commentator, professor, and writer. "Hunger" is Gay's highly praised memoir in which she reflects on her struggles with self-image and weight as a survivor of sexual violence.

Bad Feminist

- Author: Roxane Gay - Date published: 2014 - Genre: Nonfiction, Feminism, Intersectionality

"Bad Feminist" is Roxane Gay's New York Times bestseller exploring modern ideas of feminism through essays and self-reflective commentary. She tackles the politics and culture of being a feminist, including the pressure to fit an impossible-to-conform-to feminist mold.

Sister Outsider

- Author: Audre Lorde - Date published: 1984 - Genre: Nonfiction, Feminism, Intersectionality, LGBTQ+

"Sister Outsider" is considered a classic in intersectional feminist theory and LGBTQ+ studies by Audre Lorde, a queer feminist, activist, and writer. The collection pulls together Lorde's most poignant speeches and essays, which tackle a wide spectrum of themes, including race, activism, cancer, and motherhood.

Dreams from My Father

- Author: Barack Obama - Date published: 1995 - Genre: Nonfiction, Memoir

In "Dreams from My Father: A Story of Race and Inheritance," former President Barack Obama pens a touching memoir of his life that begins when he learns of his father's death, which leads him on a journey in search of his value as a Black man. Through his storytelling, Obama takes readers on an exploration of human identity, race politics, and class issues.

Grand Union

- Author: Zadie Smith - Date published: 2019 - Genre: Short Stories, Fiction, Contemporary

"Grand Union" is a collection of short stories that cover an array of themes, including race, aging, and gender, with political tones throughout. The collection, which at times alludes to former presidents Donald Trump and Barack Obama and Supreme Court Justice Brett Kavanaugh, is Zadie Smith's first book of short fiction.

Well-Read Black Girl

- Author: Glory Edim - Date published: 2018 - Genre: Nonfiction, Essays, Women

"Well-Read Black Girl: Finding Our Stories, Discovering Ourselves" is a collection of stories from well-known Black women, assembled by writer and entrepreneur Glory Edim, the Well-Read Black Girl book club founder. Stories are designed to create a space for Black girls and women to discover characters and experiences that are at once relatable and inspiring—and to expand the horizons of other readers hungry for more diverse perspectives.

Drinking Coffee Elsewhere

- Author: ZZ Packer - Date published: 2003 - Genre: Fiction, Short Stories

ZZ Packer's debut book "Drinking Coffee Elsewhere" is a collection of short stories that explore what it means not to belong. Entries explore the lives of Black people in various small American towns and grapples with American history from the early '60s through the '90s.

Known and Strange Things

- Author: Teju Cole - Date published: 2016 - Genre: Nonfiction, Essays

"Known and Strange Things" is a collection of essays from award-winning art historian and author Teju Cole that bridges African and Western art and delves bravely into history and politics, among a myriad of other topics. The collection features more than 50 pieces that, among other things, take a fresh look at subjects like James Baldwin, Shakespeare, and Barack Obama.

Redefining Realness

- Author: Janet Mock - Date published: 2014 - Genre: Nonfiction, Memoir, LGBTQ+, Trans Rights

Janet Mock is a TV host, director, and trans rights activist. "Redefining Realness: My Path to Womanhood, Identity, Love & So Much More" is her memoir and expresses her journey as a trans woman. The book is a New York Times bestseller.

How We Fight for Our Lives

- Author: Saeed Jones - Date published: 2019 - Genre: Nonfiction, Memoir, LGBTQ+

Saeed Jones' memoir about growing up as a Black gay man in the South intricately lays out his coming-of-age story with unapologetic depth and honesty. Adding another stunning layer to the work is Jones' ability to pull back and contextualize his own stories with history and social commentary, illustrating a larger framework of a shared human experience.

The Cooking Gene

- Author: Michael W. Twitty - Date published: 2017 - Genre: Food, History, Cookbook, Memoir

In his award-winning book "The Cooking Gene: A Journey Through African American Culinary History in the Old South," culinary historian Michael W. Twitty weaves memoir and culinary history into a rich discussion about race. Diving into the roots of Southern African American cuisine, Twitty brings readers from Africa to the United States via his ancestry and the fascinating, complicated politics of soul food, barbecue, and other distinctly Southern styles.

The Misadventures of Awkward Black Girl

- Author: Issa Rae - Date published: 2015 - Genre: Nonfiction, Essays, Memoir

"The Misadventures of Awkward Black Girl" is a collection of comedic essays based on author Issa Rae's wildly successful web series of the same name. The self-deprecating series of stories covers a wide variety of topics, including natural hair to eating out alone.

Year of Yes

- Author: Shonda Rhimes - Date published: 2015 - Genre: Nonfiction, Autobiography

In "Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person," author Shonda Rhimes explores how a year of saying yes transformed her life. Rhimes is an award-winning writer and TV producer who made a name for herself with "Grey's Anatomy," "The Princess Diaries 2," "Scandal," and "How to Get Away with Murder," among many other works.

We're Going to Need More Wine

- Author: Gabrielle Union - Date published: 2017 - Genre: Nonfiction, Autobiography

"We're Going to Need More Wine" is a collection of essays detailing author Gabrielle Union's life as an actress in Hollywood. At once touching and hilarious, Union seamlessly weaves her life story into larger discussions about trauma, racial identity, and family.

The Last Black Unicorn

- Author: Tiffany Haddish - Date published: 2017 - Genre: Nonfiction, Memoir

In "The Last Black Unicorn," author, actress, and comedian Tiffany Haddish tells the story of her upbringing in foster care and how she got her start in entertainment. The audiobook for Haddish's debut memoir was nominated for best spoken word album at the 2019 Grammy Awards.

- Author: Michelle Obama - Date published: 2018 - Genre: Nonfiction, Autobiography, Memoir

Former first lady and activist Michelle Obama's touching memoir, "Becoming," is a #1 New York Times bestseller and a documentary on Netflix. The book covers Obama's upbringing, highlighting the people who influenced and pushed her, motherhood, her time in the White House, and virtually everything in between. 

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Intelligent Virtual Assistant for Elevators Powered by Facial Recognition and Voice Commands

• Conference paper
• First Online: 29 May 2024
• Cite this conference paper

• Bryan Yupangui Carrillo   ORCID: orcid.org/0000-0001-6411-7281 9 &
• William Montalvo   ORCID: orcid.org/0000-0002-8945-7909 9  

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 2049))

Included in the following conference series:

• International Conference on Applied Technologies

Intelligent assistants are currently categorized as computer programs combined with Artificial Intelligence that interact with the user by voice, messages or images. Thanks to technological advances, intelligent assistants have become widely used in home automation, aiming to automate security, welfare and comfort. This project aims to provide automation for elevators improving the user experience with better security, offering information and user comfort. For this purpose, the application integrates technological tools of facial recognition as part of security and voice activation to command the actuators. Furthermore, the development of the application is oriented to help the multiple users of elevators, especially the group of users with some physical or visual impairment, since it allows the users to mention the floor to which they are going and additionally get a brief overview of what is on that floor, reducing mobility within the elevator, and the search for buttons for the operation of the elevator. The research focused on bibliographic studies on the development of virtual assistants, facial recognition and voice command using free software tools such as Python with its wide range of libraries, and hardware such as PCs, Arduino or Raspberry, depending on the resources needed for the App developed. In the end, a series of tests and satisfactory results with the intelligent virtual assistant are presented to reach the objectives of this study.

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Universidad Politécnica Salesiana, UPS, 170146, Quito, Ecuador

Bryan Yupangui Carrillo & William Montalvo

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Eindhoven University of Technology, Eindhoven, The Netherlands

Miguel Botto-Tobar

Universidad Técnica del Norte, Ibarra, Ecuador

Marcelo Zambrano Vizuete

Universidad Rey Juan Carlos, Madrid, Spain

Sergio Montes León

Universidad Técnica Particular de Loja, Loja, Ecuador

Pablo Torres-Carrión

International University of Sarajevo, Sarajevo, Bosnia and Herzegovina

Benjamin Durakovic

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Carrillo, B.Y., Montalvo, W. (2024). Intelligent Virtual Assistant for Elevators Powered by Facial Recognition and Voice Commands. In: Botto-Tobar, M., Zambrano Vizuete, M., Montes León, S., Torres-Carrión, P., Durakovic, B. (eds) International Conference on Applied Technologies. ICAT 2023. Communications in Computer and Information Science, vol 2049. Springer, Cham. https://doi.org/10.1007/978-3-031-58956-0_8

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DOI : https://doi.org/10.1007/978-3-031-58956-0_8

Published : 29 May 2024

Publisher Name : Springer, Cham

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Online ISBN : 978-3-031-58956-0

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