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Tourism in Pakistan

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Tourism in Pakistan has a lot of potential. But why is this industry so important and what does it all mean? Read on to find out…

Pakistan, positioned at the crossroads of South and Central Asia, is a burgeoning presence in the global tourism industry. With its diverse landscapes, ranging from the towering peaks of the Karakoram Range to the historical cities of Lahore and Mohenjo-Daro, Pakistan presents a tapestry of cultural, historical, and natural attractions. In this article, I’ll navigate the intricacies of Pakistan’s tourism sector, highlighting its rich heritage, scenic beauty, and the efforts in place to foster its growth. Join me as we journey through the multifaceted allure of Pakistan.

Geography of Pakistan 

Pakistan is a country located in South Asia, bordered by India to the east, Afghanistan to the west, Iran to the southwest, and China to the northeast. The country’s coastline runs along the Arabian Sea, and it shares maritime borders with Oman and Iran. With an area of approximately 796,000 square kilometres, Pakistan is the 33rd largest country in the world. The country is also home to some of the highest peaks in the world, with the Himalayas in the north and the Karakoram range in the northwest.

The geography of Pakistan is quite diverse, with different landscapes and features found throughout the country. In the north, the Himalayan and Karakoram mountain ranges are home to a number of high peaks, including K2, the second-highest mountain in the world. The Indus River, which is one of the longest rivers in the world, flows through the country from north to south and is a vital source of water for irrigation and hydropower.

In the east, the Thar Desert covers parts of the provinces of Sindh and Punjab. The desert is home to a unique ecosystem, with a variety of flora and fauna adapted to the arid climate. The coastline along the Arabian Sea is also an important feature of Pakistan’s geography, with several important ports located along the coast.

Pakistan is also prone to natural disasters such as earthquakes, floods, and droughts, which can have a significant impact on the country’s population and infrastructure. The 2005 earthquake in northern Pakistan, for example, killed over 80,000 people and caused widespread destruction, highlighting the importance of disaster preparedness and response measures.

Overall, the geography of Pakistan is an important factor in shaping the country’s economy, culture, and society. The country’s diverse landscapes and natural resources provide opportunities for agriculture, tourism, and energy production, while also posing challenges in terms of infrastructure, environmental sustainability, and disaster management.

Tourism Industry in Pakistan

Tourism industry in Pakistan has a lot of potential due to the country’s diverse geography and rich cultural heritage. Despite this, tourism has historically been underdeveloped in the country, although there has been a recent push to increase investment in the industry. Pakistan offers a range of attractions for tourists, including historical sites, stunning landscapes, and friendly people.

One of the most famous tourist destinations in Pakistan is the northern region, which is home to some of the highest mountain peaks in the world, such as K2 and Nanga Parbat. These mountains attract mountaineers and trekkers from around the world who come to challenge themselves and enjoy the stunning views. Additionally, the region is known for its scenic valleys, including Hunza, Skardu, and Chitral, which offer a glimpse into the traditional way of life of the people living in the area.

Pakistan also has a rich cultural heritage that can be traced back thousands of years. Historical sites such as the ancient city of Mohenjo-Daro and the Mughal-era Badshahi Mosque in Lahore attract tourists interested in history and architecture. Additionally, the vibrant street culture and delicious cuisine of Pakistan are popular with tourists who want to experience the local way of life.

Despite these attractions, tourism in Pakistan faces a number of challenges, including security concerns and poor infrastructure. However, the government is taking steps to address these issues, such as investing in tourism infrastructure, improving security for tourists, and promoting the country’s image abroad.

Pakistan has a lot to offer tourists, and the tourism industry has the potential to be a significant contributor to the country’s economy. With the right investment and policy measures, Pakistan can attract more tourists and showcase its unique attractions to the world.

Popular Tourist Attractions in Pakistan

Pakistan is a country with a rich cultural heritage and diverse geography that offers a variety of attractions for tourists. Some of the most popular tourist attractions in Pakistan are:

The Northern Region: The northern region of Pakistan is famous for its stunning landscapes and mountainous terrain. The region is home to some of the highest peaks in the world, including K2 and Nanga Parbat, as well as picturesque valleys such as Hunza, Chitral, and Skardu. Tourists come to the northern region for trekking, mountaineering, and to experience the traditional way of life of the local people.

Lahore: Lahore is the cultural capital of Pakistan and is home to many historical and cultural landmarks. One of the most famous landmarks in Lahore is the Mughal-era Badshahi Mosque, which is one of the largest mosques in the world. Other attractions in Lahore include the Lahore Fort, Anarkali Bazar, and the Walled City of Lahore.

Islamabad: Islamabad is the capital city of Pakistan and is known for its modern architecture and scenic locations. One of the most iconic landmarks in Islamabad is the Shah Faisal Mosque, which is the largest mosque in Pakistan and can house up to 100,000 worshippers. Other attractions in Islamabad include the Margalla Hills, Daman-e-Koh, and Rawal Lake.

Karachi: Karachi is the largest city in Pakistan and is known for its vibrant culture and stunning beaches. Some of the most popular attractions in Karachi include Clifton Beach, the National Museum of Pakistan, and the Quaid-e-Azam Mausoleum.

Mohenjo-Daro: Mohenjo-Daro is an ancient city located in the province of Sindh and is considered one of the most important archaeological sites in Pakistan. The ruins of the city provide a glimpse into the ancient Indus Valley Civilization, which dates back to 2500 BCE.

In conclusion, Pakistan offers a range of attractions for tourists, from stunning mountain ranges and valleys to rich cultural and historical landmarks. These attractions have the potential to contribute significantly to the country’s tourism industry if the infrastructure and security measures are improved to attract more locals and tourists alike.

Popular Types of Tourism in Pakistan

Pakistan offers several types of tourism due to its rich diversity, history, and geography. Some of the popular types of tourism in Pakistan are:

Adventure Tourism: Adventure tourism is a popular type of tourism in Pakistan, thanks to the country’s diverse geography, including high peaks, treacherous passes, high-altitude lakes, and vast deserts. Pakistan’s Northern region, including valleys such as Hunza, Skardu, and Chitral, are popular among tourists interested in trekking, hiking, and mountaineering. The region is home to some of the highest peaks in the world, including K2, Nanga Parbat, and Gasherbrum. Besides trekking and mountaineering, river rafting, paragliding, and skiing are also popular in the northern region.

Religious Tourism: Pakistan is home to several holy sites of different religions. The country’s most famous religious tourist destination is the city of Multan, where Sufi saints are buried. Each year, millions of pilgrims from different parts of the world visit Multan. Similarly, the Badshahi Mosque in Lahore is a popular place of worship for Muslims, while Sikh pilgrims visit Gurdwara Panja Sahib in Hasan Abdal.

Cultural Tourism: Pakistan has a rich cultural heritage with a diverse mix of cultures, religions, and traditions, which makes it an excellent destination for cultural tourism. Pakistan’s cities, including Lahore, Karachi, and Islamabad, are home to many historical landmarks, such as forts, palaces, mosques, and tombs. Additionally, Pakistan’s street markets, bazaars, and cuisine offer a glimpse into the local culture and way of life.

Ecotourism: Pakistan offers many protected areas for wildlife, including national parks and nature reserves. These areas provide opportunities for eco-tourism, such as birdwatching, wildlife safaris, and nature walks. National Parks such as Khunjerab and Margalla Hills National Park attract tourists interested in nature and wildlife.

In conclusion, Pakistan offers diverse types of tourism, ranging from adventure and cultural to religious and eco-tourism, due to its diverse geography, rich heritage, and striking landscapes, making it an ideal destination for travellers seeking adventure, adventure, and spiritual fulfilment. The potential for Pakistan’s tourism industry to grow further can only be increased by promoting sustainable and eco-friendly tourism practices while providing better host infrastructure and safety measures.

Economic Impacts of Tourism in Pakistan

Tourism has the potential to bring strong economic benefits to Pakistan. By creating jobs, supporting local businesses and promoting cultural exchange, the industry can boost the country’s economy. Some of the key economic impacts of tourism in Pakistan are:

Employment Generation: Tourism creates jobs in many sectors such as hospitality, food and beverage, transportation, and entertainment. The sector provides direct employment to tour guides, hotel staff, and artisans, among others. Furthermore, the industry generates indirect employment in related sectors such as construction, farming, and manufacturing.

Business Development: The tourism industry benefits local businesses such as hotels, restaurants, souvenir shops, and transportation services. Small businesses such as souvenir shops and handicraft dealers gain from an increase in tourist activity as they cater to tourists looking for local products and gifts. This increased business often leads to numerous entrepreneurial opportunities that help develop remote and rural areas.

Foreign Exchange Earnings: Tourism is a significant source of foreign exchange earnings for Pakistan. Tourist spending generates revenue for businesses, and foreign exchange earnings from the sector contribute to economic growth through increased exports and import substitution. This increased revenue can help balance the country’s trade deficit, which can contribute to better currency stability and foreign reserves.

Improved Infrastructure: Tourism plays a significant role in infrastructure development, especially in remote and rural areas. Improved infrastructure such as roads, airports, and accommodations, among others are required for boosting tourist activity, which in turn can benefit the entire population by improving the area’s connectivity and transportation facilities.

Promoting Cultural Exchange: Tourism promotes cultural exchange, showcasing local cultures, customs, and traditions, which also promotes social cohesion between visitors and locals. The interaction between tourists and the local community can create an environment that fosters mutual respect and understanding of each other’s lifestyles and cultures.

In conclusion, the tourism sector provides a range of economic benefits, including the creation of employment opportunities, business development, foreign exchange earnings, infrastructure development, and promoting cultural exchange that can impact Pakistan’s development positively. By investing in the tourism industry, Pakistan can leverage its rich heritage, culture, and geography to promote tourism that can benefit the entire country.

Social Impacts of Tourism in Pakistan

In addition to economic benefits, tourism in Pakistan can also have significant social impacts. The sector can promote cultural exchange, social interaction, and create opportunities for local communities. However, tourism can also have negative social impacts, such as increased crime or exploitation of local residents. Some of the key social impacts of tourism in Pakistan are:

Promotion of Cultural Exchange: Tourism in Pakistan promotes cultural exchange, which is beneficial for both tourists and locals. Visitors can learn about the local culture through interactions with people, experiences of cultural traditions, and trying local food. These interactions can increase cultural awareness and promote mutual respect between people from different backgrounds.

Preservation of Local Traditions: Tourism in Pakistan can contribute to the preservation of local traditions, as they help maintain the cultural heritage of local communities, such as folk music, dance, and art. Visitors can support local artisans and craftspeople, by purchasing their products or participating in cultural shows or events that celebrate the local culture.

Improved Social Infrastructure: Tourism development can lead to improved social infrastructure, such as healthcare and education, for the local population. The development of the tourism industry can encourage private sector investment in such areas, leading to social progress and sustainable growth in local communities.

Increased Awareness of Environmental Issues: The tourism industry can raise awareness of environmental issues and promote responsible tourism practices. Living locally, tourists learn about the impacts of littering, deforestation, and pollution on local ecosystems, which as a result, can inspire them to practise responsible and sustainable practices.

Potential for Negative Impacts: However, the tourism industry also has the potential to negatively impact local communities, such as the exploitation of residents and their cultural and social extinction. Additionally, tourism can lead to increased crime, overcrowding and inappropriate behaviour that can negatively affect the community’s values, customs and traditions.

Tourism in Pakistan can provide significant social benefits by promoting cultural exchange, preserving local traditions, improving social infrastructure, and increasing awareness of environmental issues. However, its negative impacts such as social exploitation, cultural erosion, and increased crime rates need to be carefully monitored and addressed to ensure maximum social benefits for both visitors and local communities.

Environmental Impacts of Tourism in Pakistan

The tourism industry provides many socio-economic benefits, but it can also have significant environmental impacts on Pakistan’s ecosystems, wildlife habitats, and natural resources. Significant developments can result in deforestation, water pollution, and the degradation of the ecosystem, which can negatively impact the local ecosystem and wildlife. Some of the key environmental impacts of tourism in Pakistan are:

Resource Consumption: Tourism in Pakistan can lead to the excessive consumption of natural resources like water, energy, and timber. In areas with limited resources, tourist development can result in water shortages and energy outages, taking a toll on the surrounding ecosystems and harming the local community’s livelihoods.

Deforestation and Land Use: Tourist development can result in the clearing of forests and the destruction of habitats due to the construction of resort facilities, roads, and other infrastructure, risking biodiversity and the depletion of natural resources. Overdevelopment can also lead to soil erosion, habitat fragmentation, and the displacement of wildlife.

Waste Generation: Tourism in Pakistan can generate significant amounts of waste, including plastic waste and food waste. Improper waste management can lead to environmental pollution, posing serious risks to ecosystems, marine life, and public health.

Climate Change: Tourism in Pakistan is a significant contributor of greenhouse gas emissions, mainly due to transportation, and energy consumption. As a result, touristic development can contribute to climate change which can have negative impacts on the country’s ecosystems and natural resources, such as increasing temperatures, changing weather patterns, and sea-level rise.

Marine Life: Pakistan’s 1,064 km coastline and associated marine ecosystems provide a significant attraction for tourists. However, unrestrained touristic development like land-based pollution, and overfishing, compromise marine ecosystems and negatively impact local communities reliant on the sea for their subsistence, livelihoods, and tourism services.

Effective sustainable management and mitigation practices can help reduce these impacts of tourism in Pakistan, and the industry can adopt sustainable tourism practices such as responsible waste management, water conservation, and renewable energy. This can help minimise the negative environmental impact of tourism and protect the local ecosystem, wildlife and natural resources.

In conclusion, the tourism industry has significant environmental impacts on Pakistan’s delicate ecosystems, natural resources, and wildlife habitats. It is essential to preserve Pakistan’s biodiversity and mitigate the impacts of development by using environmentally responsible tourism practices to mitigate the negative impact of tourism on the environment.

FAQs About Tourism in Pakistan

Now that we know a bit more about tourism in Pakistan, lets answer some of the most common questions on this topic:

1 – Is Pakistan safe for tourists?

Pakistan is generally safe for tourists as the government has increased security measures in popular tourist destinations. That being said, visitors should exercise caution in certain areas, particularly in border regions and areas known for criminal activity.

2 – What is the best time to visit Pakistan?

The best time to visit Pakistan is typically between the months of October and April when the climate is mild and temperatures are lower. Summers can be hot and humid, particularly in the southern parts of the country.

3 – What should tourists wear in Pakistan?

Tourists should dress modestly, particularly in religious or conservative areas. Women should dress in loose clothing that covers their shoulders and legs, and men should avoid shorts.

4 – What are the main tourist destinations in Pakistan?

Some of the most popular tourist destinations in Pakistan include Islamabad, the Northern Areas, Lahore, Karachi, and Multan.

5 – What is the currency used in Pakistan?

The currency used in Pakistan is the Pakistani Rupee (PKR).

6 – Is it possible to get a visa for Pakistan on arrival?

Visas are not normally issued on arrival in Pakistan. Tourists must obtain a visa before arriving in the country.

7 – What languages are spoken in Pakistan?

The official language of Pakistan is Urdu, but English is widely spoken, particularly in urban areas. Several regional languages are also spoken throughout the country.

8 – What is the cost of travel in Pakistan?

Pakistan is considered to be a budget-friendly destination with many low-cost options for accommodation, food, and transportation. The cost of travel can vary based on individual preferences and the activities that visitors want to experience.

9 – Can tourists purchase alcohol in Pakistan?

Alcohol is strictly prohibited in Pakistan for Muslims and is not readily available for tourists. Visitors can only consume alcohol in designated areas of hotels.

10 – What are the customs and etiquette in Pakistan?

Visitors should respect local customs and traditions in Pakistan, dress modestly, and avoid public displays of affection. Additionally, it is customary to remove shoes before entering a household or mosque, and visitors should respect religious and cultural practices during their stay.

To Conclude: Tourism in Pakistan

Pakistan, with its diverse landscapes ranging from towering mountains to historical sites, offers untapped potential for the discerning traveller. As tourism in the region grows, so too do the challenges and responsibilities of preserving its cultural and natural treasures. For Pakistan to thrive as a sought-after destination, it is imperative to address the multifaceted impacts of tourism. Through sustainable and responsible practices, Pakistan can ensure that its rich heritage and breathtaking vistas remain intact for future generations to explore and appreciate.

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The Magnificent Himalayas & Karakoram Ranges

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Pakistan's National Tourism Brand Salam Pakistan by PTDC , launched by Prime Minister of Pakistan.

Click here to Explore PTDC's Official Tourism Facilitation E-Portal

Tourism in Pakistan

The Land Of Adventure And Nature

Mr. Wasi Shah Minister Of State - PTDC

MR. AFTAB UR REHMAN RANA Managing Director - PTDC

Welcome to Pakistan

From the mighty stretches of the Karakorams in the North to the vast alluvial delta of the Indus River in the South, Pakistan remains a land of high adventure and nature. Trekking, mountaineering, white water rafting, wild boar hunting, mountain and desert jeep safaris, camel and yak safaris, trout fishing and bird watching, are a few activities, which entice the adventure and nature lovers to Pakistan.

Pakistan is endowed with a rich and varied flora and fauna. High Himalayas, Karakoram and the Hindukush ranges with their alpine meadows and permanent snow line, coniferous forests down the sub-mountain scrub, the vast Indus plain merging into the great desert, the coast line and wetlands, all offer a remarkably rich variety of vegetation and associated wildlife including avifauna, both endemic and migratory. Ten of 18 mammalian orders are represented in Pakistan with species ranging from the world's smallest surviving mammals, the Mediterranean Pigmy Shrew, to the largest mammal ever known; the blue whale.

The Ministry of Tourism has begun work on launching a "Tourism App" aimed at providing convenience and information to the public. Through this app, tourists will be able to access all the information they desire about various destinations. Minister of State for Tourism, Mr. Wasi Shah, announced this initiative, showing the government's commitment to enhancing the tourism experience for visitors. As the Minister for Tourism in Pakistan, I am taking practical steps to promote tourism and turn Pakistan into a paradise for tourists. The fruits of these efforts will soon reach the tourists, and we are committed to making Pakistan a top tourist destination. Minister of State for Tourism, Mr. Wasi Shah. (October 04, 2023)

Pakistan Tourism Development Corporation (PTDC) along with with its collaborators organized a one day Culture Caravan to Taxila in connection with World Tourism Day, 2023. The participants of Culture Caravan was also given a tour of the archaeological sites there, the 2200- year old University Taxila, UNESCO World Heritage site Jaulian and Gandhara Art and Craft Village Taxila. The Culture Caravan to Taxila was led by State Minister for Tourism Mr. Wasi Shah while Minister for Education and Tourism Baluchistan Dr. Qadar Bakhsh Baloch, Managing Director Pakistan Tourism Development Corporation Mr. Aftab ur Rehman Rana, Ambassadors and Diplomats from different countries, media persons, stakeholders of tourism industry, students and various scholars. The event was organized to explore the rich history of the region and engage with experts to provide insight into the significance of Gandhara Heritage. (September 27, 2023)

Minister of State for Tourism, Mr. Wasi Shah, commended the noble efforts of the Austrian mountaineer Wilhem Stendl, who raised $170,000 for the children of Pakistani porter Muhammad Hasan, who tragically lost his life during the K2 expedition. Minister Wasi Shah expressed his admiration for Wilhelm Stendl's unwavering commitment and stated, "What truly astonished and touched me was that Mr. Wilhelm Stendl, despite not being Pakistani, felt a selfless connection to Muhammad Hasan and his family. He took concrete steps to help them during a time when many others act solely in their own interests. People like Mr. Wilhelm reaffirm my faith in humanity." (September 20, 2023)

Minister of State for Tourism, Mr. Wasi Shah, has stated that the government is taking all possible measures to promote tourism, create employment opportunities for the youth, and achieve significant economic gains through increased tourism activities. The government is also focusing on providing quality education in the field of hospitality and tourism management to students, with the College of Tourism and Hotel Management (COTHM) playing a significant role in this endeavor. Minister Wasi Shah expressed these views during his media interaction at the Kothm Head Office in New Garden Town, Lahore, on Monday. He emphasized the government's commitment to boosting tourism and highlighted the positive role that COTHM is playing in providing education and training in the hospitality sector. (September 18, 2023)

Dubai: The Minister of State for Tourism and Chairman of Pakistan Tourism Development Corporation, Mr. Wasi Shah, visited the exhibition titled 'The North' held in Dubai by ICD Brook Field Palace. The curator of 'The North,' Imad Mian, briefed the Minister Wasi Shah about the event. Minister Wasi Shah appreciated this unique initiative and highly praised the work of artists. He emphasized that this project holds cultural, economic, and global significance for Pakistan. Showcasing Pakistan through photography is a beautiful endeavor. Pakistan's Ambassador to the UAE, Faisal Tirmizi, was also present alongside Minister Wasi Shah during the occasion. (September 14, 2023)

Minister of State for Tourism/Chairman Pakistan Tourism Development Corporation (PTDC) Mr. Wasi Shah Tuesday said that Pakistan and China Year of Tourism celebrations 2023 would pave the way to further enhance the journey to promote the country’s tourism industry. Addressing a ceremony of Pakistan and China Year of Tourism-2023 organized by Pakistan-China Friendship Association - Khyber Pakhtunkhwa Chapter in collaboration with Pakistan Tourism Development Corporation (PTDC), the minister said that the friendship of Pakistan with the brotherly nation of China was stronger than mountains, deeper than oceans and sweeter than honey, whereas Pakistan welcomed its Chinese friends to invest with open arms in the country. (September 06, 2023)

Minister of State for Tourism, Mr. Wasi Shah met with the family of the deceased porter in Skardu, Gilgit-Baltistan, who had tragically lost his life while working. During the meeting, in addition to Hasan's family, officials from the Skardu administration and Assistant Commissioner Shigar, Hamza, were also present. The Minister expressed deep sorrow over Hasan's death and assured that his sacrifice would not be in vain. He pledged the government's full support to Hasan's family, including providing a job for his widow, covering all educational expenses for their three children, and covering all medical expenses for their elderly mother. (September 05, 2023)

Minister for Tourism and PTDC Chairman, Wasi Shah, met with the delegation from the Woking Borough Council, who came from the United Kingdom under the leadership of Mayor Muhammad Elias. Minister for Tourism, Wasi Shah, stated that there are ample opportunities for foreign investment in the tourism industry in the northern regions of Pakistan. By providing modern facilities in these areas, foreign tourists can be attracted. He also mentioned that a theme park for children will soon be established in Skardu. (September 02, 2023)

Minister of State for Tourism/Chairman PTDC, Wasi Shah, presided over a meeting held at the PTDC Head Office today, addressing proposals for the training and welfare of porters in the mountaineering community. The meeting was attended by Managing Director of PTDC, Aftab ur Rahman Rana, Manager (P&P)-PTDC, Sadia Nauman, President of the Alpine Club of Pakistan, Abu Zafar, Deputy Director of the Gilgit Baltistan Tourism Department, Sajid Husssain, accomplished Mountaineer and Alpine Club Member of the Investigation Committee, Rehmatullah, and distinguished Adventure/Tour Operator Qarar Haidri. (August 30, 2023)

Chief Secretary Gilgit-Baltistan, Mohiuddin Ahmad Wani called on the Minister of State for Tourism, Wasi Shah, to engage in an extensive discourse on the captivating allure of Gilgit-Baltistan and the strategic measures essential for the augmentation of tourism within the region. The Chief Secretary Gilgit Baltistan presented a comprehensive overview of Gilgit-Baltistan's tourism landscape to Minister of State for Tourism Wasi Shah. Managing Director PTDC, Aftab ur Rahman Rana was also present on the occasion. (August 23, 2023)

Renowned poet, media person, columnist and recently appointed Minister for State on Tourism and Chairman of PTDC Board of Directors, Mr. Wasi Shah, paid a visit to the Pakistan Tourism Development Corporation (PTDC) Head Office where he assumed the charge of Chairman PTDC. On his arrival he was welcomed by the Managing Director of PTDC, Mr. Aftab ur Rehman Rana. Later MD PTDC gave him a comprehensive briefing on the functions, operations, and role of PTDC as a national tourism organisation. (August 22, 2023)

For booking of Government Rest Houses in Khyber Pakhtunkhwa while travelling to KP, please visit https://booking.kptourism.com/

Pakistan Showcasing its Rich Tourism Potential in World Leading Travel Show - Arabian Travel Mart 2023 Islamabad (1 May 2023): A 25-members’ delegation of Pakistan under the leadership of Mr. Awan Chaudhry, Advisor To Prime Minister on Tourism and Sports is participating in ATM Dubai 2023 from 1st to 4th May to showcase the rich tourism potential of the country. Mr. Awn Chaudhry, Advisor to Prime Minister on Tourism and Sports and Mr. Faisal Niaz Tirmizi, Ambassador of Pakistan in UAE jointly inaugurated Pakistan’s Pavilion at ATM 2023, Dubai. (May 01, 2023)

PTDC is excited to share with you the news that Pakistan has won the award of Best New Exhibitor at the Travel and Adventure Show 2023. This leading trave and tourism expo was recently held at New York,USA from 28 to 29 January. Mr. John, the CEO of Travel and Adventure Show presented the award to Mr. Aftab Rehman Rana, MD of PTDC. In his comments on this occasion, Mr. Rana mentioned that Pakistan's participation in Travel and Trade Show at New York has been highly impactful in terms of response from the public and engagement of all the team members throughout two days of the show. The management of the show highly appreciated it a lot and has awarded Pakistan as the Best New Exhibitor of this year. Mr. Awn Chadhury, Chairman of PTDC and Advisor to PM in Tourism congratulated all the members of Pakistan's delegation including the provincial tourism departments and private sector tour operators for their dedication and commitment. He also highly appreciated the support of team of PTDC, TDAP and Pakistan Consulate General at New York to make all this happen. (January 29, 2023)

Aftab ur Rehman Rana, Managing Director PTDC held a meeting with Mr. Zhang Heqing, Cultural Counsellor, Embassy of The People’s Republic of China in Islamabad to discuss the promotion of bilateral tourism between Pakistan and China. Discussion was held on improving facilitation for the tourists on both sides to enhance people to people contact. Mr. Heqing informed that year 2023 will be celebrated as the year of China-Pakistan Year of Tourism Exchange. In this regard a Gandhara Art Exhibition is already planned at Palace Museum in Beijing to showcase Pakistan’s rich potential of diverse culture and long history. Mr. Rana said, that two brotherly counties need to further enhance cooperation in tourism sector to increase the flow of tourists from both sides which will be greatly helpful in improving the people to people contact between to two counters. He especially emphasized on the need to promote group tours through the registered and licensed tourism operators of both the countries to provide convenient way to enjoy touristic sites through guided tours. He also highlighted the need of Chinese language tour guides in Pakistan for which help is required from Chinese side to arrange special training courses. He also recommended about the opening of Khunjrab Pass for tourist traffic as it provide easy access to the visitors of both the sides. He also shared various other recommendations with the Cultural Counsellor of China in this regard. It was also agreed that a working committee having representatives of both the sides will be formed to make the collaboration in tourism promotion more meaningful and fruitful. (November 24, 2022)

PAKISTAN READY TO SHOCASE ITS RICH TOURISM POTENTIAL AT WORKDL TRAVEL MARK LONDON FROM 7 TO 9 NOVEMBER 2022 03-11-2002 Islamabad: Pakistan is in the final stages of preparation to showcase its rich tourism potential at World Travel Market (WTM) which is scheduled to be held from 7th – 9th November 2022 at Excel London. Managing Director PTDC, Aftab ur Rehman Rana informed that PTDC after the interval of almost 14 years is going to setup an impressive Pakistan Pavilion in WTM London in collaboration with provincial tourism departments and private sector companies. He said, Promotion of Pakistan as a top tourist destination is the prime focus of government of Pakistan. Pakistan is blessed with breath-taking natural beauty, rich culture and heritage and great diversity of landscape offering an un-matched tourism potential. Government of Pakistan aims to enhance the influx of foreign tourists to explore the rich touristic potential of this country and contribute in in the socio-economic development of its people through tourism. He said, World Travel Market (WTM) London is one of the largest international tourism exhibitions which will provides a unique platform to Pakistan to interact with global tourism organizations, top tourism experts and professionals, exhibitors and visitors from a variety of sectors including tourism, hospitality, aviation, transport, travel technology, resort management companies and various other sub-sectors of tourism industry. It is an event of global significance where more than 180 countries come together and showcase their tourism potential under one roof. Pakistan Tourism Development Corporation (PTDC) has put together a high level delegation of 39 members led by Mr. Awn Chaudhry, Advisor to Prime Minister on Tourism & Sports and Chairman PTDC. Delegation also includes Mr. Abdul Khaliq, Tourism Minister - Balochistan, Raja Nasir Ali, Tourism Minister – Gilgit Baltistan, Mr. Faheem Akhtar, Minister for Tourism, Law & Parliamentary Affairs, Government of Azad Jammu & Kashmir (AJK), CEOs and MDs of eight private tour operation and hotel management companies and senior officials from PTDC, AJK, GB, Balochistan, Khyber Pakhtunkhwa and Punjab tourism departments. It is hoped that participation in World Travel Mark London will provide a great opportunity to Pakistan to showcase its rich tourism potential at this global platform and help in develop G2G, B2B and G2B linkages with the leading players of tourism industry. (November 03, 2022)

Rohtas Paintings and Heritage Crafts Exhibition Marks Intl Tourism Day on Sept 27 Celebrating World Tourism Day 2022, an exhibition of paintings and Heritage Crafts from Rohtas Fort – a UNESCO World Heritage Site at PNCA Islamabad was inaugurated today at PNCA. Ms. Fareena Mazhar, Federal Secretary National Heritage and Culture Division, Mr. Youssef Filali Meknassi, Director of UNESCO Pakistan and Ms. Emanuela Benini, Director of Italian Agency for Development Cooperation jointly inaugurated the exhibition. Art works showcasing collection by as many as 13 talented artists from across the country are on exhibit experimented with oil, acrylic and watercolor mediums to promote sustainable and responsible tourism at the World Heritage Site of Rohtas Fort. The event is was organized by Pakistan Tourism Development Corporation (PTDC), Sustainable Tourism Foundation Pakistan (STFP) in collaboration UNESCO Islamabad and Italian Agency for Development Cooperation (AICS), PNCA and Serena Hotels.

Experts discuss challenges, opportunities in Tourism Sector Experts including policy makers, federal and provincial government representatives and heads of various tourism related companies here Monday discussed the challenges as well as opportunities in the tourism sector during the five sessions of National Tourism Conference here Monday. The conference was organized by Pakistan Tourism Development Corporation (PTDC) on the theme “Rethinking Tourism” to celebrate World Tourism Day at Pakistan National Council of the Arts (PNCA). (26th September 2022)

PTDC organized Three-day photography, art exhibition on International Tourism Day. As many as 322 photographs and around 100 paintings were submitted by established and amateur photographers and painters from across the country in the Photography and Painting competition that was displayed at Pakistan National Council of the Arts (PNCA) on September 26, 2022. The competition was organized by Pakistan Tourism Development Corporation (PTDC) to celebrate International Tourism Day 2022. The themes for the competitions included Tourist Attractions of Pakistan, Landscapes, Culture and Life, Adventure Sports and Flora & Fauna. While the painting competition was in two age categories including youth and kid competitions.

Pakistan’s Tourism Potential Highlighted in Myanmar . Pakistan Embassy in Yangon, Myanmar in collaboration with Pakistan Tourism Development Corporation (PTDC) organized a one-day seminar on Tourism Potential of Pakistan at Wyndham Grand Yangon Hotel. (27th July 2022)

The 97th meeting of Pakistan Tourism Development Corporation (PTDC) Board of Directors was held in the head office of PTDC on May 30th. Mr. Awn Chaudhry, Special Advisor to Prime Minister/Minister of Tourism and Sports attended this meeting as special invitee. Managing Director, Aftab Rana, welcomed Mr. Awn Chaudhry and the member of board of directors of PTDC. MD PTDC informed the board members that Pakistan has made a significant improvement on the International Travel and Tourism Development Index by moving up six places as per the latest report released by the World Economic Forum (WEF). (May 31, 2022)

PTDC and World Bank jointly organized workshop on National Tourism Competitive Index for Pakistan Pakistan Tourism Development Corporation (PTDC) and The World Bank (WB) jointly organized a workshop in Islamabad on National Tourism Competitiveness Index (NTCI) for Pakistan. The workshop was attended by relevant federal and provincial stakeholders, private sector, industry experts and the academia. Tourism remains a priority sector for the government and is identified as one of the key drivers of economic growth. (May 23, 2022)

Advisor to PM Aoun Chaudhry visits PTDC after taking charge as Minister of Tourism and Sports. Mr. Aoun Chaudhry has been appointed as advisor to the Prime Minister on Sports & Tourism. On the advice of Prime Minister Shahbaz Sharif, President Dr. Arif Alvi approved the appointment of Awn Chaudhry as his advisor. Aoun Chaudhry’s post will be equal to that of Federal Minister.

Pakistan Tourism Development Corporation (PTDC) joins hands with Silk Road Center to organize International Conference and Art festival on Buddhism in Pakistan. This event is going to be held at PNCA Islamabad on 14 and 15 March 2022. Interested people can get themselves registered at this link: https://buddhisminpakistan.org/

Mr. Azam Jamil, Special Assistant to Prime Minister on Tourism (SAPM) / Chairman PTDC held meeting with the Ambassador of Pakistan to the UAE H.E. Afzaal Mahmood and Head of the Pakistan Pavilion at the Dubai Expo Rizwan Tariq during his visit to Dubai. (March 04, 2022)

Online Consultative B2B Webinar between Tour Operators of Pakistan and China was organized by PTDC to enhance bilateral linkages between two countries. (March 03, 2022)

A Seminar was held at Xenia School of Hospitality on "How to Promote Tourism in Pakistan at International level and introduce the concept of Halal Tourism". Mr Tariq Mehmood, founder Director of Halal Gateways UK gave an informative presentation on Halal Tourism which is now gaining popularity at global level. Mr. Aftab Rana, MD of PTDC was invited as Chief Guest to attend this event. (February 27, 2022)

Mr. Azam Jamil, Special Assistant to Prime Minister on Tourism (SAPM) / Chairman PTDC chaired PTDC's 96th Board of Directors meeting at PTDC Head Office, Islamabad. (February 23, 2022)

Mr. Aftab ur Rehman Rana, Managing Director PTDC, held a meeting with Dr. Kasir, CEO of Discover Pakistan TV to develop a collaborative partnership between the two organisations for the promotion of Tourism in Pakistan. (February 19, 2022)

Mr. Azam Jamil, Special Assistant to Prime Minister on Tourism (SAPM) / Chairman PTDC visited Lahore Fort and appreciated the restoration and conservation efforts of Walled City of Lahore Authority (WCLA). (February 14, 2022)

Winter Sports Festival was successfully held at Ganga Choti, Bagh AJK in collaboration with AJK Winter Sports Association. The festival included activities like Ice and Snow Competitions, Cross Country Ski Marathon, colorful cultural show, Alpine Skiing and Ice Skating performances while the closing ceremony will by followed by prize and medals distribution. (February 12, 2022)

Mr. Azam Jamil, Special Assistant to Prime Minister on Tourism (SAPM) / Chairman Pakistan Tourism Development Corporation (PTDC) visited Peshawar Museum, Gor Gathri and Sethi House Peshawar. Director Archeology, Khyber Pakhtunkhaw gave a detailed briefing to SAPM about Historical Places of Peshawar. (February 09, 2022)

Mr. Aftab ur Rehman Rana, Managing Director PTDC, delivered a presentation on tourism sector performance at President House, Islamabad. He highlighted the significance of tourism and hospitality sector and tourism potential of Pakistan. (February 09, 2022)

Mr. Azam Jamil, Special Assistant to Prime Minister on Tourism & Chairman Pakistan Tourism Development Corporation (PTDC) Called on Chairperson TEVTA Mr. Ali Salman to discuss Skill Set Required in Tourism Industry, Progress on TEVTA Based Centre of Excellence for Tourism & Hospitality at GSTC Murree. The Meeting also Discussed Skill Based Programs, Job Opportunities & Scope for Tourism Sector in Pakistan in Future. Chairperson TEVTA Congratulated Azam Jamil, for joining as SAPM & Assured his full support for Promoting Tourism in Pakistan. (February 02, 2022)

Mr. Azam Jamil, Special Assistant to the Prime Minister (SAPM) for Tourism Coordination / Chairman PTDC called on Prime Minister Imran Khan. Matters related to the promotion of tourism sector in the country were discussed in the meeting. (January 27, 2022)

Managing Director PTDC, Mr. Aftab Ur Rehman Rana attends finals of National Ice Hockey Championship at Ghulkin, Upper Hinza to promote winter tourism in Gilgit-Baltistan. 16 boys and 5 girls teams participated in this event, sponsored by PTDC. (January 24, 2022)

Webinar - Roundtable on Heritage Legislation of Pakistan: Issues, Constraints and Challenges was held at PTDC Head Office, Islamabad. A roundtable discussion was held to review the heritage legislation in Pakistan, explore the potential of heritage tourism and look for the source of funding for heritage. (January 20, 2022)

Mr. Azam Jamil, Special Assistant to the Prime Minister (SAPM) for Tourism Coordination / Chairman PTDC inagurated "Akhuwat School of Hospitality and Tourism". He appreciated the efforts of TDCP and highlighted the significance of tourism and hospitality sector. (January 16, 2022)

Mr. Aftab ur Rehman Rana, Managing Director PTDC, was invited as Guest of Honor in COTHM Islamabad Annual Convocation 2022 at Marriott Islamabad. He appreciated the efforts of COTHM institution and highlighted the significance of tourism and hospitality sector. (January 12, 2022)

Mr. Azam Jamil has been appointed Special Assistant to the Prime Minister (SAPM) for Tourism Coordination. With an illustrious career in the Hospitality and Tourism industry starting with Intercontinental Hotels in the mid-seventies and spanning well over 4 decades, Mr. Azam has been responsible for spearheading some of the key projects and institutions that shape Pakistan’s tourism industry today. (December 31, 2021)

Latest Updates

Honorary Tourism Ambassador for Germany

Promotion of Bilateral Tourism Between China and Pakistan

Pakistan’s Tourism Potential Highlighted in Myanmar

Pakistan’s Participation in New York Travel & Adventure Show 2023

World Travel Martket (WTM) - London (06-08 November 2023)

Validation Workshop on Development of National Tourism Competitiveness Index - NTCI - May 23, 2022

Destinations.

Kaghan Valley

Neelam Valley

Hunza Valley

Tourism is a focused area of the present government. Several initiatives are being undertaken to garner the potential offered by the tourism industry. To develop and enhance coordination with provinces, federal ministries, and private actors, facilitate in the development of policies, strategies, framework, etc, to market and promote tourism potentials nationally and internationally; and capacity building for the provision of quality human resource, the Government has constituted the National Tourism Coordination Board (NTCB). NTCB is mandated to:

Pakistan Tourism Development Corporation (PTDC) was incorporated on March 30, 1970, under the repealed Companies Act 1913 (now the Companies Ordinance, 1984) as a Public Corporation Limited by shares.

PTDC is owned by the Government of Pakistan (99.75% share). The Principal objective of the corporation is to promote and develop tourism in Pakistan.

WHERE TO GO

Khyber Pakhtunkhwa

Balouchistan

Azad Kashmir

Gilgit Baltistan

World travel martket (wtm) - london (07-09 november 2022).

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• Coordinate with provincial, national and international organizations dealing with the tourism sector.
• Market and Promote tourism potential of Pakistan.
• Facilitate the provinces in developing a regulatory framework for quality standards in the Hospitality sector.
• Coordinate national participation in tourism related international expos and events.
• Develop synergies amongst provinces and regions.
• Provide Technical assistance to provinces to develop institutions in tourism sectors.

As a part of the strategy, the NTCB formulated following thematic working groups to develop strategies and action plans in their assigned specific areas:

• Cultural, Heritage & Archaeology Tourism Working Group
• ECO Tourism Working Group
• Tourism Branding & Marketing Working Group
• Regulatory & Policy Reforms Working Group
• Religious Tourism Working Group
• Investment Promotion Working Group
• Infrastructure & Facilitation Working Group
• Adventure Tourism Working Group
• Trans Himalayan Jeep Rally Working Group

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Tourism in Pakistan – An Elusive Dream | Complete Free Essay with Outline

?‍♂️Tourism between the 1970s to mid-1990s was considered to be an actual industry that was thriving, as well as generating a reasonable amount of revenue.

• Tourism in Pakistan
• Introduction
• The Golden Period of Tourism
• 1980 Olympics
• Visit of Queen Elizabeth Visited
• Emir of Kuwait Jabar al Saha al Ahmed Visited
• King Faisal Visited
• Muhammad Ali (Boxer) Visited
• Touring and Mountaineering from Karachi to Northern Areas
• Tourism Revenue Contribution
• Famous Tourists Destinations
• Drastic Decline in Tourists
• Islamabad Marriott Hotel Incident
• The killing of Tourists at Nanga Parbat
• A Slight Increase in Tourists UNWTO Report
• Reasons for the Decline of Tourism
• The role of Print and Electronic Media
• YouTubers (Vloggers)
• Tourism Development Boards
• The Conclusion

Majority of the people from other countries are extremely wary when it comes to the subject of visiting Pakistan on a holiday, or for exploring this part located on the world map as a tourist.

A decade ago, foreigners were seen to be flocking to Pakistan in prolific numbers. Tourism between the 1970s to mid-1990s was considered to be an actual industry that was thriving, as well as generating a reasonable amount of revenue.

Countless Americans, British, Canadians, Chinese, Germans, Australians, and people from all over the globe toured Pakistan and enjoyed our cultural heritage, diverse culture and landscapes.

Many American and British athletes took part in the 1980 Olympics held in Karachi. During this era many popular figures such as Queen Elizabeth of England, boxer Muhammad Ali, and the mother of all tours, cricket matches, took place.

In 1974, Emir of Kuwait Jabar al Saha al Ahmed and King Faisal of Saudi Arabia visited Lahore. PIA was amongst the top 10 airlines of the world. The list of high profile people who visited Pakistan during those years is too long to be mentioned here.

Tourists and mountaineers used to travel through Lahore, Karachi, and Islamabad, from where they headed towards the northern areas, Khyber Pakhtunkhwa (then North-West Frontier Province), Swat, and Gilgit-Baltistan.

ALSO READ: The Impacts of Tourism Development | Complete Essay with Outline

There were also many expeditions to mountainous regions like the Kaghan valley, as it offered good trekking opportunities, and the Himalayas and Hindu Kush areas surrounding Swat were a huge tourist attraction for many who visited Pakistan.

During this phase, Pakistan’s tourism industry contributed to a substantial amount of revenue generation due to the inflow of people from Europe who were mostly backpackers and known as trendsetters of the “hippie sub-culture.”

“They toured from city to city; their main destination was to reach the Karakorum, the northern areas, Gilgit, and then head towards China,” Afzaal reminisces. He is one of the pioneers in the tourism field having served as a guide; he has previously worked for the Pakistan Tourism Development Corporation (PTDC), and in the 1970s to 1990s, he accommodated thousands of foreigners in his guesthouse located on the Upper Mall, Lahore.

He has a collection of thousands of pictures with Russians, British, American, German, Irish, Chinese and other tourists, and a vast collection of lovely testimonials they left him. He proudly says that he singlehandedly accommodated over 4,000 tourists in his guesthouse from 1972 to 1991. His guests left lovely testimonials, wishing him good luck and giving feedback on his services about the wonderful stay they had experienced while enjoying Punjabi food and having him as a guide and a warm host.

During those years ordinary tour guides were making very less each month. The ones who have been in this field since decades still rejoice at the charm of the lost years, and when they recalled memories of the eras of the 1970s to 1990s they were delighted.

Tour guides made money through many different ways throughout the golden period of tourism in Pakistan, but now they say there is hardly any scope for tourism. The only tourists coming into Pakistan are from India, and the reason for that is that the Lahore to Delhi bus service has become operational. On July 15, 2016, only 13 passengers came from Amritsar, which is clearly an insufficient number. Now the situation is entirely different in comparison as tourism drastically declined as terrorism set roots in tribal areas and across Pakistan. The country has become a synonym for terrorism and blasts.

Back then tourists arrived in large numbers and set off with these tour guides on trips throughout various provinces, and the northern areas — Ghizer, Skardu and Astore.

Popular attractions included the Karakoram peaks, consisting of K2 (world’s second highest mountain, 28,251 feet); Gasherbrum, 26,510 feet; Broad Peak, 8,051 metres. Moreover, certain areas in Kashmir, Swat and Mohenjo Daro in Sindh were amongst the famous tourist destinations.

Tour guides made money through many different ways throughout the golden period of tourism in Pakistan, but now they say there is hardly any scope for tourism.

The only tourists coming into Pakistan are from India, and the reason for that is that the Lahore to Delhi bus service has become operational. On July 15, 2016, only 13 passengers came from Amritsar, which is clearly an insufficient number.

Now the situation is entirely different in comparison as tourism drastically declined as terrorism set roots in tribal areas and across Pakistan. The country has become a synonym for terrorism and blasts.

The Islamabad Marriott Hotel bombing, which occurred in 2008, sent shock waves across the international media, reiterating the message to outsiders that even some of the best hotels were no longer safe.

In June 2013, approximately 16 attackers entered a base camp of foreign tourists who had come to climb the Nanga Parbat mountain and killed ten of the tourists. Subsequently, the American government has officially stated on its website that its citizens are strictly warned to go to Pakistan, and diplomats currently present in the country are restricted from entering certain areas of Pakistan where there is a high-security risk. Pakistan is no longer a safe haven for locals or tourists.

However, there has been an ongoing increase and decrease in the charts of the United Nations World Tourism Organisation (UNWTO).

In some years, the influx of tourists was huge, and in others, considerably less; despite the high-security risks highlighted by the international media, people are still coming to Pakistan.

According to statistics, about 378,000 visitors arrived in 1995, which increased to 907,000 in 2010. The expenditure of international tourism was at 3.7 per cent according to the UNWTO, and this number is rather small in comparison to that of the 1970s to early 1990s era. In 2012, approximately one million tourists visited Pakistan according to the PTDC.

The tourism industry has been doing well in recent years at an average rate of 15 to 20 per cent despite security issues. In 2014, there was a downtrend again, as shown by the 0.1 per cent share of international receipts, according to the UNWTO.

Recently, tourism has suffered the most because of the ongoing Zarb-e-Azb operation, war-like situation in tribal areas, and the chaotic situation in Karachi.

Some westerners are helping in image building by showing a fascinating side of our country.

Recently, a short documentary, Kipling’s Indian Journey, was shown on the BBC, in which the host visited Lahore. It featured Sufis’ Malang near the holy shrine of a saint in Lahore, who were dancing in a rhythmic trance known as tasawuf (taking the path of spirituality). It is the traditional Sufi twirling dance, which they believe leads a soul to the subjugation of one’s egoistic desires. Foreign and local spectators gathered around them watching them perform.

Such documentaries would definitely help in reviving the image of Pakistan that has taken a beating in the last few years because of terrorism.

Some collaborative efforts from the Tourism Development Corporation of Punjab, local ministries and foreigners in the restoration of the tourism sector will be appreciated in bringing back lost glory and glitter of the tourism sector of the 1970s to 1990s.

Pakistan has many beautiful places, ancient heritage, and cultures to offer. Every province has its own dialect, different styles of attire, traditions and norms that attract people from around the world.

Pakistan is also a country that has various landscapes — from deserts, mountains, rocky areas and greenery to plain lands that need to be explored and the World are waiting for it. All we need to do is to bring back the glory of the past in the industry.

By Ammara Gul Mustafa

The writer is a lawyer, social activist, and an author .

The essays included here are from numerous sources or authors (sources mentioned in each essay). The most important question is ‘how to write an essay?’ The answer varies from person to person. Yet, the main purpose of Essaypspedia/Tech Urdu is to give you an idea of the essays. It is now up to you, being an aspirant of the competitive examinations, to edit/update/improve/add in it. You can also submit your essays at  [email protected]

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Home — Essay Samples — Geography & Travel — Pakistan — Tourism in Pakistan

Tourism in Pakistan

• Categories: Pakistan Tourism

About this sample

Words: 689 |

Published: Feb 12, 2019

Words: 689 | Pages: 2 | 4 min read

List of Key Company Principals

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• Tour guiders
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Essay On Lahore In Urdu

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20 Helpful Urdu Phrases for Travel in Pakistan

As a foreigner travelling in Pakistan, you will often be in the limelight, and people will come up to talk to you. This encounter gives you a chance to win the hearts of the locals and possibly make strong bonds of friendship, especially if you respond to them in some simple Urdu sentences like the ones mentioned below.

Table of Contents

Greetings and Introductions

Eating and shopping, impressing locals, 1: asalaam-walaikum or salam – may peace be with you/hello.

This phrase is the most common way to say hello in Pakistan, as the population is predominantly Muslim. Non-Muslims use the word as well, but the regular hello also works in most urban areas. Urdu is a combination of Persian from Iran, Sanskrit from India and Arabic; therefore, Urdu has many words in common with these languages. Salam is, however, a word related to the word Islam, and most Muslims from the farthest corners of the world will recognise it. If you meet Hindus, you can be more appropriate by greeting them with Namaste.

2: Aapka naam kia hai? – What is your name?

A simple way to get acquainted with a new person in Pakistan is to say this phrase. You can also just say ‘Apka naam?’, which means ‘Your name is?’ In return, they will ask for your name in the very same manner.

3: Mera naam ____ hai. – My name is ____.

When someone asks you your name, this phrase would be the proper reply.

4: Aap kaise (for male)/ kaisi (for female) hou? – How are you?

In order to know how someone is doing, you can ask this question. It is a ubiquitous phrase in Pakistan, and everyone poses this question to each other when they meet, whether it’s the next day or years later. The word Aap here is a formal way to say you, but if you know the person well, you can replace it with the more casual Tum. In an informal setting amongst friends, one may simply say ‘Kaise (male)/Kaisi (female) hou’.

5: Mai Bilqul Theek. – I am fine.

This phrase is a non-gendered term where Mai means I; bilqul means totally or completely, and theek means alright or fine.

6: Main ___ se ayi hu. – I am from _____ (country).

When you’re in Pakistan, people are going to be very curious about you and will want to know where you are from. You should know how to respond to the very common question of ‘Ap kahan se hu?’, meaning ‘where are you from?’ In reply, you will use this phrase. People will be delighted to know that you are from a different country and will be very hospitable towards you. You can also use this phrase while introducing yourself to someone new.

7: Shukeriya – Thank you

Simple and precise, this word can be used in all social interactions in all parts of the country’s diverse cultural landscape. Even locals from villages where only a folk or regional language is spoken will know this term.

8: Han/Nahi – Yes/No

As simple as it can get.

9: Theek Hai – Okay

Pakistanis use this word all the time, slipping it in at the end of the majority of their sentences. For example, ‘Hmmm Theek hai. Han theek hai’, or just simply ‘Theek’.

10: Muje _____ jana hai. – I want to go to______ (place).

You can use this phrase to tell someone where you want to go, and they will in return help you with the directions.

11: Aapko English ati hai? – Do you know English?

Before you sweat your wits trying to communicate in difficult situations with locals in Urdu, you can inquire if they speak English. Many urbanites and white-collar workers are quite fluent in English thanks to the country’s colonial past. Additionally, even in far-off towns and villages, there will be some people, such as guest house owners, who will be able to communicate with you in English because of tourism in that area.

12: Maaf kijeah – Pardon me/Excuse me/Sorry

You can use this term if you want to be excused from a formal meeting or apologise in a situation where your phone shouldn’t have rung, such as during prayers, or when you want to ask someone to repeat what they said.

13: Khuda Hafiz – Goodbye

This phrase literally translates to ‘May God be your protector,’ but it’s commonly used in Pakistan, Iran, Tajikistan, Bangladesh and India as a parting greeting, which is what makes it similar in use to goodbye. The phrase ‘Khuda Hafiz’ is a combination of the Persian word Khoda, meaning God, and the Arabic word Hifz, meaning protection.

14: Shabba Khair – May the night pass well/Good Night

Shab in Urdu means night, whereas khair translates to well. People in Pakistan typically use this phrase when saying bye to someone at night, along with ‘Khuda Hafiz’, but mostly in formal settings.

15: Ap se mil ker khushi huwi. – I am pleased to meet you.

This phrase can be used to express that it was lovely to meet someone who may be a new friend, a colleague or a stranger.

16: Meri madad Karien. – Help me.

Madad itself means help, but unlike in English where one can simply shout ‘Help’, in Urdu, you can’t use the word Madad on its own. So, it is used as the word ‘assist’ in English.

17: Iss ki Keemat kitni hai? – How much is this?

Many local shops don’t have prices written on their merchandise, be it fabric, jewellery or general items. This question will surely come in handy.

18: Bhot mazaydar – Very tasty

When you eat or drink something that is delicious, you say that it’s mazaydar, which means tasty, or you can add bhot for emphasis. When dining in someone’s house, the person who cooked the food may ask you ‘Khana kesa laga?’ or ‘How did you find the food?’ So, you can reply with ‘Bhot mazaydar.’

19: Ek karak Chai hojaey. – Let’s have a cup of strong Chai (Milk Tea).

No one in Pakistan is ever going to say no to a cup of chai. Pakistanis love chai, and if you take an interest in this national beverage, they are going to love you for it. Chai is something that the locals drink at any and all times of the day, sometimes for a good reason or none at all.

20: Zaberdast – Excellent!

Zaberdast is a strong complimentary word that you can use for anything – whether it’s food, service, your health, an event or time spent in the country. It’s one of the longer words, but it’s full of zeal and zest.

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Viola V. Madsen