Market Research Analyst Overview

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What is a Market Research Analyst ?

market research analyst jobs salary

  • Communicating with stakeholders and participating in meetings.
  • Analyzing data and creating visualizations.
  • Ensuring project timelines are met.
  • Monitoring sales trends. 

Market Research Analysts rank # 7 in Best Business Jobs . Jobs are ranked according to their ability to offer an elusive mix of factors. Read more about how we rank the best jobs.

  • Job Market 4.6
  • Future Growth 8.1
  • Work Life Balance 4.8

How Much Does a Market Research Analyst Make?

Job satisfaction.

Average Americans work well into their 60s, so workers might as well have a job that's enjoyable and a career that's fulfilling. A job with a low stress level, good work-life balance and solid prospects to improve, get promoted and earn a higher salary would make many employees happy. Here's how Market Research Analysts job satisfaction is rated in terms of upward mobility, stress level and flexibility.

Opportunities for advancements and salary

Work environment and complexities of the job's responsibilities

Alternative working schedule and work life balance

Kara Coleman Fields

Kara Coleman Fields is an editor and writer on the Advice Products team, where she works on projects including Best Companies to Work For and Best Jobs. Previously, she wrote and edited SkillBuilder, loans and credit cards content for U.S. News. Prior to joining U.S. News, she worked for news outlets in Alabama and Tennessee. Read more

How to Become a Market Research Analyst ?

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Market Research Analyst salary in US

Average base salary in us, how much does a market research analyst make in us.

The average salary for a Market Research Analyst in US is $67,099. The average additional cash compensation for a Market Research Analyst in US is $7,704. The average total compensation for a Market Research Analyst in US is $74,803. Market Research Analyst salaries are based on responses gathered by Built In from anonymous Market Research Analyst employees in US.

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Market research analyst salary

The average salary for a market research analyst in the United States is around $63,920 per year.

Market research analysts earn an average yearly salary of $ 63,920 . Wages typically start from $ 37,570 and go up to $ 128,320 .

12 % above national average ● Updated in 2021

Market research analyst earnings by seniority

Top-level market research analyst earnings begin at :.

$ 61.69 per hour

$ 128,320 per year

market research analyst jobs salary

Senior-level market research analyst earnings begin at :

$ 46.93 per hour

$ 97,600 per year

market research analyst jobs salary

Mid-level market research analyst earnings begin at :

$ 30.73 per hour

$ 63,920 per year

market research analyst jobs salary

Junior-level market research analyst earnings begin at :

$ 23.27 per hour

$ 48,400 per year

market research analyst jobs salary

Starting level market research analyst earnings begin at :

$ 18.06 per hour

$ 37,570 per year

market research analyst jobs salary

Approximate values based on highest and lowest earning segments.

Market research analyst salary by state

How do market research analyst salaries compare to similar careers.

Market research analysts earn about the same as related careers in the United States. On average, they make less than fraud analysts but more than sales representatives.

Source: CareerExplorer (Aggregated)

Market Research Analyst I Salary in the United States

market research analyst jobs salary

Market Research Analyst I Salary

How much does a Market Research Analyst I make in the United States? The average Market Research Analyst I salary in the United States is $64,700 as of April 24, 2024, but the range typically falls between $58,602 and $72,084 . Salary ranges can vary widely depending on many important factors, including education , certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

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Statistical Research Analyst

WuXi AppTec - San Diego, CA

Research Analyst with Security Clearance

DNI Delaware Nation Industries - Washington, DC

Audience Research Analyst with Security Clearance

Operations Research Analyst with Security Clearance

Envision Innovative Solutions - Aberdeen Proving Ground, MD

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What skills does a Market Research Analyst I need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.

Microsoft Office: Microsoft Office is a suite of desktop productivity applications that is designed by Microsoft for business use. You can create documents containing text and images, work with data in spreadsheets and databases, create presentations and posters.

SPSS: SPSS stands for “Statistical Package for the Social Sciences”, it is a Windows based program that is used to perform data entry, analysis and to create tables and graphs. Capable of handling large amounts of data and can perform all of the analyses.

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Job Description for Market Research Analyst I

Market Research Analyst I collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Being a Market Research Analyst I typically requires a bachelor's degree. Typically reports to a manager. The Market Research Analyst I works on projects/matters of limited complexity in a support role. Work is closely managed. To be a Market Research Analyst I typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)... View full job description

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  • Research Analyst with Security Clearance DNI Delaware Nation Industries - Washington, DC Overview The Office of Multilateral and Global Affairs (MLGA) in the Bureau of Democracy, Human Rights, and Labor (DRL). The contractors will support the V... - 2 Days Ago
  • Audience Research Analyst with Security Clearance DNI Delaware Nation Industries - Washington, DC Overview The Office of Policy, Planning, and Resources for Public Diplomacy and Public Affairs' Research and Evaluation Unit (R/PPR/REU) is looking to add ... - 2 Days Ago
  • Operations Research Analyst with Security Clearance Envision Innovative Solutions - Aberdeen Proving Ground, MD Security Clearance Required. Minimum Active Secret Security clearance. Roles and Responsibilities. Knowledgeable with Department of Defense cost policies (... - 2 Days Ago
  • Sr. Research Analyst with Security Clearance Allegient Defense - Arlington, VA Description. Allegient Defense provides technically oriented services from program management to advanced systems integration and engineering. We support G... - 2 Days Ago

Career Path for Market Research Analyst I

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Market Research Analyst I, the first career path typically starts with a Market Research Analyst II position, and then progresses to Market Research Analyst IV.

Additionally, the second career path typically progresses to Customer Segment Manager.

What does a Market Research Analyst I do?

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Market Research Analyst I Pay Difference by Location

Market Research Analyst I salary varies from city to city. Compared with national average salary of Market Research Analyst I, the highest Market Research Analyst I salary is in San Francisco, CA, where the Market Research Analyst I salary is 25.0% above. The lowest Market Research Analyst I salary is in Miami, FL, where the Market Research Analyst I salary is 3.5% lower than national average salary.

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Level of education for market research analyst i.

Jobs with different levels of education may pay very differently. Check the Market Research Analyst I salary of your education level.

  • Market Research Analyst I Salaries with a Bachelor's Degree
  • Market Research Analyst I Salaries with a Master's Degree or MBA
  • Market Research Analyst I Salaries with a JD, MD, PhD or Equivalent

Market Research Analyst I Salary by Global Country

Market Research Analyst I salary varies from country to country. There are several factors that mainly impact the Market Research Analyst I salary, including cost of living, economic conditions, market rates and legal differences. Click below to Market Research Analyst I salary of the other country.

  • United States
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Market Research Analyst I Salary by State

Geographic variations impact Market Research Analyst I salary levels, due to various factors, such as cost of living, industries, market demand and company budgets. Click below to see pay differences between states.

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Skills associated with Market Research Analyst I: Market Research , Customer Relationship Management (CRM) software , Competitor Analysis , General Data Analysis Software ... More

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Market Research Analyst I Salary in United States

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  • Market Research Analysts: Jobs, Career, Salary and Education Information

Market Research Analysts

Career, salary and education information.

What They Do : Market research analysts study market conditions to examine potential sales of a product or service.

Work Environment : Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours. Some work under pressure of deadlines and tight schedules.

How to Become One : Most market research analysts need at least a bachelor’s degree. Some research positions may require a master’s degree. Strong math and analytical skills are essential.

Salary : The median annual wage for market research analysts is $63,920.

Job Outlook : Employment of market research analysts is projected to grow 19 percent over the next ten years, much faster than the average for all occupations.

Related Careers : Compare the job duties, education, job growth, and pay of market research analysts with similar occupations.

Following is everything you need to know about a career as a market research analyst with lots of details. As a first step, take a look at some of the following jobs, which are real jobs with real employers. You will be able to see the very real job career requirements for employers who are actively hiring. The link will open in a new tab so that you can come back to this page to continue reading about the career:

Top 3 Market Research Analyst Jobs

Position Overview · The market research analyst is responsible for initial drafting of questionnaires, analysis of data and report writing, and will work with the senior analysts to finalize ...

Job Title Research Analyst Job Description Summary The Analyst reports to the local Manager. The ... Specifically, this position provides support for gathering and analyzing local market data and ...

Organize large amounts of data, including economic and market /industry data * Assist Strategy Risks ... This Research Analyst job description intends to describe the general nature of the work and does ...

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What Market Research Analysts Do [ About this section ] [ To Top ]

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties of Market Research Analysts

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company's position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions.

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research.

Workers who design and conduct surveys are known as survey researchers .

Work Environment for Market Research Analysts [ About this section ] [ To Top ]

Market research analysts hold about 792,500 jobs. The largest employers of market research analysts are as follows:

Because most industries use market research, these analysts are employed throughout the economy.

Market research analysts can work individually or as part of a team, collecting, analyzing, and presenting data. For example, some analysts may work with graphic designers and artists to create charts, graphs, and infographics summarizing the research and findings.

Market Research Analyst Work Schedules

Most market research analysts work full time during regular business hours. Some, however, work under pressure of deadlines and tight schedules, which may require additional hours of work.

How to Become a Market Research Analyst [ About this section ] [ To Top ]

Get the education you need: Find schools for Market Research Analysts near you!

Most market research analysts need at least a bachelor's degree. Some research positions may require a master's degree. Strong math and analytical skills are essential.

Education for Market Research Analysts

Market research analysts typically need a bachelor's degree in market research or a related field. Many have degrees in fields such as statistics, math, or computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master's degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master's degree in business administration (MBA). A master's degree is often required for leadership positions or positions that perform more technical research.

Licenses, Certifications, and Registrations for Market Research Analysts

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify on the basis of experience and knowledge; they must pass an exam, have at least 3 years working in opinion and marketing research, and complete 12 hours of industry-related education courses. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities for Market Research Analysts

Analytical skills. Market research analysts must be able to understand large amounts of data and information.

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

Market Research Analyst Salaries [ About this section ] [ More salary/earnings info ] [ To Top ]

The median annual wage for market research analysts is $63,920. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $37,570, and the highest 10 percent earned more than $128,320.

The median annual wages for market research analysts in the top industries in which they work are as follows:

Job Outlook for Market Research Analysts [ About this section ] [ To Top ]

Employment of market research analysts is projected to grow 19 percent over the next ten years, much faster than the average for all occupations.

About 99,800 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Employment of Market Research Analysts

Employment growth will be driven by an increasing use of data and market research across many industries. They will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand.

The increase in the collection and analyses of big data—extremely large sets of information, such as social media comments or online product reviews—can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information.

Careers Related to Market Research Analysts [ About this section ] [ To Top ]

Advertising, promotions, and marketing managers.

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Cost Estimators

Cost estimators collect and analyze data in order to estimate the time, money, materials, and labor required to manufacture a product, construct a building, or provide a service. They generally specialize in a particular product or industry.

Data Scientists

Data scientists use analytical tools and techniques to extract meaningful insights from data.

Economists study the production and distribution of resources, goods, and services by collecting and analyzing data, researching trends, and evaluating economic issues.

Mathematicians and Statisticians

Mathematicians and statisticians analyze data and apply mathematical and statistical techniques to help solve real-world problems in business, engineering, healthcare, or other fields.

Operations Research Analysts

Operations research analysts use advanced mathematical and analytical methods to help organizations investigate complex issues, identify and solve problems, and make better decisions.

Public Relations Specialists

Public relations specialists create and maintain a favorable public image for the organization they represent. They craft media releases and develop social media programs to shape public perception of their organization and to increase awareness of its work and goals.

Survey Researchers

Survey researchers design and conduct surveys and analyze data. Surveys are used to collect factual data, such as employment and salary information, or to ask questions in order to understand people's opinions, preferences, beliefs, or desires.

More Market Research Analyst Information [ About this section ] [ To Top ]

For more information about market research analysts, visit

Insights Association

A portion of the information on this page is used by permission of the U.S. Department of Labor.

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  • United States

Market Research Analyst

$104,884 (usd)/yr, $50.43 (usd) /hr, $4,038 (usd) /yr.

The average market research analyst gross salary in United States is $104,884 or an equivalent hourly rate of $50. In addition, they earn an average bonus of $4,038. Salary estimates based on salary survey data collected directly from employers and anonymous employees in United States. An entry level market research analyst (1-3 years of experience) earns an average salary of $74,477. On the other end, a senior level market research analyst (8+ years of experience) earns an average salary of $129,855.

Data powered by ERI's Salary Expert Database .

This page is a promotion for SalaryExpert’s Assessor Platform and is not intended for professional use.

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ERI’s compensation data are based on salary surveys conducted and researched by ERI. Cost of labor data in the Assessor Series are based on actual housing sales data from commercially available sources, plus rental rates, gasoline prices, consumables, medical care premium costs, property taxes, effective income tax rates, etc.

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$117,813 (USD)

Based on our compensation data, the estimated salary potential for Market Research Analyst will increase 12 % over 5 years.

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Out of the Centre

Savvino-storozhevsky monastery and museum.

Savvino-Storozhevsky Monastery and Museum

Zvenigorod's most famous sight is the Savvino-Storozhevsky Monastery, which was founded in 1398 by the monk Savva from the Troitse-Sergieva Lavra, at the invitation and with the support of Prince Yury Dmitrievich of Zvenigorod. Savva was later canonised as St Sabbas (Savva) of Storozhev. The monastery late flourished under the reign of Tsar Alexis, who chose the monastery as his family church and often went on pilgrimage there and made lots of donations to it. Most of the monastery’s buildings date from this time. The monastery is heavily fortified with thick walls and six towers, the most impressive of which is the Krasny Tower which also serves as the eastern entrance. The monastery was closed in 1918 and only reopened in 1995. In 1998 Patriarch Alexius II took part in a service to return the relics of St Sabbas to the monastery. Today the monastery has the status of a stauropegic monastery, which is second in status to a lavra. In addition to being a working monastery, it also holds the Zvenigorod Historical, Architectural and Art Museum.

Belfry and Neighbouring Churches

market research analyst jobs salary

Located near the main entrance is the monastery's belfry which is perhaps the calling card of the monastery due to its uniqueness. It was built in the 1650s and the St Sergius of Radonezh’s Church was opened on the middle tier in the mid-17th century, although it was originally dedicated to the Trinity. The belfry's 35-tonne Great Bladgovestny Bell fell in 1941 and was only restored and returned in 2003. Attached to the belfry is a large refectory and the Transfiguration Church, both of which were built on the orders of Tsar Alexis in the 1650s.  

market research analyst jobs salary

To the left of the belfry is another, smaller, refectory which is attached to the Trinity Gate-Church, which was also constructed in the 1650s on the orders of Tsar Alexis who made it his own family church. The church is elaborately decorated with colourful trims and underneath the archway is a beautiful 19th century fresco.

Nativity of Virgin Mary Cathedral

market research analyst jobs salary

The Nativity of Virgin Mary Cathedral is the oldest building in the monastery and among the oldest buildings in the Moscow Region. It was built between 1404 and 1405 during the lifetime of St Sabbas and using the funds of Prince Yury of Zvenigorod. The white-stone cathedral is a standard four-pillar design with a single golden dome. After the death of St Sabbas he was interred in the cathedral and a new altar dedicated to him was added.

market research analyst jobs salary

Under the reign of Tsar Alexis the cathedral was decorated with frescoes by Stepan Ryazanets, some of which remain today. Tsar Alexis also presented the cathedral with a five-tier iconostasis, the top row of icons have been preserved.

Tsaritsa's Chambers

market research analyst jobs salary

The Nativity of Virgin Mary Cathedral is located between the Tsaritsa's Chambers of the left and the Palace of Tsar Alexis on the right. The Tsaritsa's Chambers were built in the mid-17th century for the wife of Tsar Alexey - Tsaritsa Maria Ilinichna Miloskavskaya. The design of the building is influenced by the ancient Russian architectural style. Is prettier than the Tsar's chambers opposite, being red in colour with elaborately decorated window frames and entrance.

market research analyst jobs salary

At present the Tsaritsa's Chambers houses the Zvenigorod Historical, Architectural and Art Museum. Among its displays is an accurate recreation of the interior of a noble lady's chambers including furniture, decorations and a decorated tiled oven, and an exhibition on the history of Zvenigorod and the monastery.

Palace of Tsar Alexis

market research analyst jobs salary

The Palace of Tsar Alexis was built in the 1650s and is now one of the best surviving examples of non-religious architecture of that era. It was built especially for Tsar Alexis who often visited the monastery on religious pilgrimages. Its most striking feature is its pretty row of nine chimney spouts which resemble towers.

market research analyst jobs salary

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The Unique Burial of a Child of Early Scythian Time at the Cemetery of Saryg-Bulun (Tuva)

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In 1988, the Tuvan Archaeological Expedition (led by M. E. Kilunovskaya and V. A. Semenov) discovered a unique burial of the early Iron Age at Saryg-Bulun in Central Tuva. There are two burial mounds of the Aldy-Bel culture dated by 7th century BC. Within the barrows, which adjoined one another, forming a figure-of-eight, there were discovered 7 burials, from which a representative collection of artifacts was recovered. Burial 5 was the most unique, it was found in a coffin made of a larch trunk, with a tightly closed lid. Due to the preservative properties of larch and lack of air access, the coffin contained a well-preserved mummy of a child with an accompanying set of grave goods. The interred individual retained the skin on his face and had a leather headdress painted with red pigment and a coat, sewn from jerboa fur. The coat was belted with a leather belt with bronze ornaments and buckles. Besides that, a leather quiver with arrows with the shafts decorated with painted ornaments, fully preserved battle pick and a bow were buried in the coffin. Unexpectedly, the full-genomic analysis, showed that the individual was female. This fact opens a new aspect in the study of the social history of the Scythian society and perhaps brings us back to the myth of the Amazons, discussed by Herodotus. Of course, this discovery is unique in its preservation for the Scythian culture of Tuva and requires careful study and conservation.

Keywords: Tuva, Early Iron Age, early Scythian period, Aldy-Bel culture, barrow, burial in the coffin, mummy, full genome sequencing, aDNA

Information about authors: Marina Kilunovskaya (Saint Petersburg, Russian Federation). Candidate of Historical Sciences. Institute for the History of Material Culture of the Russian Academy of Sciences. Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail: [email protected] Vladimir Semenov (Saint Petersburg, Russian Federation). Candidate of Historical Sciences. Institute for the History of Material Culture of the Russian Academy of Sciences. Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail: [email protected] Varvara Busova  (Moscow, Russian Federation).  (Saint Petersburg, Russian Federation). Institute for the History of Material Culture of the Russian Academy of Sciences.  Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail:  [email protected] Kharis Mustafin  (Moscow, Russian Federation). Candidate of Technical Sciences. Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected] Irina Alborova  (Moscow, Russian Federation). Candidate of Biological Sciences. Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected] Alina Matzvai  (Moscow, Russian Federation). Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected]

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