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  • How to write a C1 Advanced Essay

How to write a C1 Advanced Essay | Oxford House Barcelona

  • Posted on 26/02/2020
  • Categories: Blog
  • Tags: C1 Advanced , Cambridge Exams , Writing

The Cambridge C1 Advanced is an excellent qualification to aim for if you’re thinking of studying or working abroad. It’s recognised by universities and governments all over the world and also helps you prove your language skills to future employers.

One of the most demanding parts of the exam is Part 1 of the Writing paper, which includes writing an essay. For many of you, this won’t come naturally… especially in another language.

So, to give you the best chance at success, we’ve created this in-depth guide full of Cambridge C1 Advanced Writing tips and useful language to get you producing excellent essays in no time.

So, pick up your pen, and let’s get started!

If you’d like to get more help with the C1 Advanced, consider our exam preparation class!

C1 Advanced Writing Requirements

The C1 Advanced Writing exam has two writing parts, which you must complete in 90 minutes. Both parts have a word limit of between 220-260 words. We recommend getting lots of writing practice under these conditions!

Part 1 is always a discursive essay . It requires you to think about arguments for and against a topic.

Part 2 is a situationally based writing task. This could be a letter , an email , a report , a proposal or a review and you have three options to choose from.

Today, we’ll be looking at how to do your best in part 1.

Before you begin

When you turn over the paper and begin Writing Part 1, take some time to read the task instructions. Identify all parts of the question, underlining which parts are obligatory and noting which parts are optional.

Let’s take a look at an example question!

How to write a C1 Advanced Essay - Example Question | Oxford House Barcelona

Remember, you don’t have to use the opinions expressed in the box, but they may help you to get the ball rolling . Also, you only have to talk about two of the options given, not all three.

Make a plan

Take ten minutes to lay out your ideas. Make a pros and cons list for each of the three options and then decide which two you feel most confident with. Here’s some things you might come up with, can you think of any more?

How to write a C1 Advanced Essay - Make a Plan | Oxford House Barcelona

Structure your essay

The essence of a good essay is a clear structure.

Introduction

Here you want to introduce the topic in your own words. Your first line should also grab the reader’s attention, then you should paraphrase the question. Finally, try using a statistic or a rhetorical question. This will make them want to read on, right?

Paragraph 1

Discuss the first option you’ve chosen. Include a good topic sentence and remember to give reasons for your answer. Describe some of the advantages, and even some of the disadvantages too. This will give a well-balanced argument.

Paragraph 2

Here’s where you introduce the second option. Again, try to present both sides of the argument and give reasons for your ideas. Gradually work towards the conclusion.

State your final opinion. This should be a summary of the rest of the essay and point clearly to which option you think is the most important. Do not introduce any new arguments at this stage. The conclusion is where you tie-up any loose ends .

This is an advanced piece of writing, so make sure your choice of language reflects it. You will get marked for accuracy, however, occasional errors can still be present as long as they do not impede understanding. So don’t play it too safe . This is your opportunity to show what you can do, so take some risks and have fun with it!

In the writing paper you should use a range of vocabulary, including less common lexis. Brainstorm some vocabulary related to the topic. Take your time to think of nouns and compound nouns that you know at C1 level. Really let your vocabulary sparkle .

How to write a C1 Advanced Essay - Vocabulary | Oxford House Barcelona

No one likes a broken record . Find synonyms for simple words. You want to use a variety of language, and try not to repeat yourself too much. Check out these different ways of saying the same thing:

advantage = benefit, positive, upside

disadvantage = downside, drawback

effect = influence, impact, result, outcome

problem = issue, challenge, difficulty, obstacle, setback, complication

important = valuable, essential, beneficial

expensive = costly, dear, high-priced, extortionate

cheap = inexpensive, affordable, economical

big = great, large, sizeable, considerable, wide, vast

small = slight, tiny, little

Quick tip: Visit Thesaurus.com to study more synonyms!

Experiment with different grammatical forms. At this level you’re expected to have a good grasp on the grammar. You should use a range of simple and complex grammatical forms with control and flexibility. So challenge yourself with some of these…

  • Participle clauses
  • Conditionals
  • Modal verbs
  • Passive with reporting verbs
  • Cleft sentences
  • Comparatives
  • Relative clauses

Useful expressions

To make your essay flow it’s best to use some key phrases. These will link all your ideas together, and help it sound semi-formal. Take a look at the expressions below. Why not use some in your next essay?

Introduction:

It is often said that…

Many people feel that…

We live in an age when..

More and more…

Introducing & Addition:

Firstly, secondly, thirdly…

On the one hand…

In addition…

What is more…

For example…

For instance…

As a case in point…

Contrasting:

In contrast…

On the other hand…

Alternatively…

However…

Conclusion:

All things considered…

As far as I’m concerned…

In light of the above…

What the examiners are looking for

When writing your essay, bear in mind what you’ll be marked on:

Have you answered all parts of the question? Is everything relevant to the question?

Communicative Achievement

Is the style and tone appropriate? Remember it should be semi-formal and neutral.

Organisation

Does it follow a logical order? Have you used paragraphs and linking devices?

Are you using a variety of grammar and vocabulary? Is it accurate?

Now your masterpiece has come together. Remember to take time to check your work. Here’s the official Writing Checklist from Cambridge Assessment English . And our list of the most common mistakes:

  • subject + verb agreement
  • singulars / plurals
  • question formation
  • variety of tenses
  • dependent prepositions

Some final tips

Avoid contractions (I’m, they’re, we’re) as this is a formal writing.

Don’t use first person pronouns (I, my, our, us).

Practise under timed conditions.

Use model answers to practise fixed expressions.

——

Looking for more help with your Cambridge C1 Advanced exam? Here are our other guides from our blog:

C1 Advanced Reading and Use of English – Part 1 , Part 2 , Part 3

And if you are not sure if you’re ready for the C1 Advanced, check out our article Am I ready for the C1 Advanced exam? to find out!

Glossary for Language Learners

Find the following words in the article and then write down any new ones you didn’t know.

Get the ball rolling (exp) : to start something.

Lay out (v): to explain something in detail.

Paraphrase (v): to say the same thing in a different way.

Tie-up any loose ends (exp): to resolve issues.

Play it safe (exp): to act cautiously.

A broken record (exp): when someone repeats themself.

Sparkle (v) : to shine.

Good grasp (exp): a good knowledge.

Bear in mind (exp) : to consider.

Masterpiece (n): an incredible work of art.

exp = expression

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Small Talk For Business English

  • By: oxfordadmin
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IELTS Writing Task 1 Samples

Here you will find IELTS Writing Task 1 Samples for a variety of common tasks that appear in the writing exam.

The model answers all have tips and strategies for how you may approach the question and comments on the sample answer.

It's a great way to help you to prepare for the test. 

IELTS PIe Chart

The amount of money that a children's charity located in the USA spent and received in one year, 2016.

Model Answer >>>

IELTS Table

The Proportions of Pupils Attending Four Secondary School Types Between Between 2000 and 2009.

The city of Brandfield. City planners have decided to build a new shopping mall for the area, and two sites, S1 and S2 have been proposed.

IELTS Process

Process Diagram

The process that is used to manufacture bricks for the building industry.

IELTS Bar Chart

The components of GDP in the UK from 1992 to 2000.

IELTS Bar Chart

The scores of teams A, B and C over four different seasons.

IELTS PIe Chart

The electricity generated in Germany and France from all sources and renewables in the year 2009.

IELTS Bar Chart

British Emigration to selected destinations between 2004 and 2007.

IELTS Line and IELTS Bar Chart

Line and Bar Chart

Visits to and from the UK from 1979 to 1999, and the most popular countries visited by UK residents in 1999.

IELTS Line Graph

Thefts per thousand vehicles in four countries between 1990 and 1999.

IELTS PIe Chart and Bar Chart

Pie and Bar Chart

The percentage of persons arrested in the five years ending 1994 and the most recent reasons for arrest.

IELTS Bar Chart

The different modes of transport used to travel to and from work in one European city in 1960, 1980 and 2000.

IELTS Table

The proportion of monthly household income five European countries spend on food and drink, housing, clothing and entertainment.

IELTS Process

How chocolate is produced.

IELTS Bar Chart

The monthly spending in dollars of a family in the USA on three items in 2010.

IELTS Process

How tea leaves are processed into five tea types.

IELTS PIe Chart

Pie and  Bar Chart

The percentage of women in poverty and the poverty rates by sex and age in the United States in 2008.

IELTS Line Graph

Line and Pie Chart

The number of books that were borrowed in four different months in 2014 from four village libraries, and the pie chart shows the percentage of books, by type, that were borrowed over this time.

IELTS Line Graph

Four countries of residence of overseas students in Australia

IELTS Map

Development of the village of Ryemouth between 1995 and present.

IELTS PIe Chart

Public Sector Employment in 2015 and 2020.

IELTS Table

Cultural Activities of Differing Age Groups

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Construction of Tourist Facilities on an island.

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Average House Price Comparison.

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Average carbon dioxide (Co2) emissions per person

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Leisure Activities amongst Australian children.

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Structure used to generate electricity from wave power.

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Bar & Pie Chart

Men and women attending various evening courses

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Changes to Grange Park.

Pie Chart small

Populations in Yemen and Italy.

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Free Practice Tests for learners of English

Cambridge first (fce) writing part 1(essay).

Difficulty level : B2 /Upper Intermediate

Write 140-190 words in an appropriate style.

In your English class you have been talking about old people in society. Now your English teacher has asked you to write an essay.

Around the world, people are living and staying healthy for longer and longer. What changes does this bring to today’s society? Are these changes good or bad?

Notes Write about:

1.  Caring for the elderly 2.  Jobs 3.  __________ (your own idea)

First (FCE) Writing tests

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Essay – examples & model answers | C2 Proficient (CPE)

essay part 1 example

CPE Model Essay: Advertising

Example exam task:.

Write an essay summarising and evaluating the four key points from both texts . Use your own words throughout as far as possible, and include your own ideas in your answers.

Model Answer (Grade: 4-5)

Example answer:.

The two texts contrast the pros and cons of outdoor advertising, in particular in its latest digital form. Text 1 claims that outdoor advertising, like any advertising, is designed to appeal to potential customers, even creating in them a need for which it promises immediate satisfaction. In this respect, outdoor advertising is the most effective type and digitalisation considerably broadens the ways in which advertising professionals can reach and hence manipulate customers.

While outdoor advertising undoubtedly has an alluring power for customers, I seriously doubt its importance and overall impact. At least from the point of view of a European citizen, everyday exposure to outdoor advertising, digital or not, appears to be minimal. And the cheapness of digital media has to be offset against the continuous need for power to run these media, a fact that renders the term ‘cheap’ short-sighted and unconvincing.

Text 2 argues that traditional, paper–based outdoor advertising was unobtrusive and overall, unimportant. Digital advertising, however, is seen as intrusive, its attractiveness simply boiling down to it being a novelty. People sharing these opinions regard advertising practices, particularly those focusing on the young and those in need of help, as deplorable, especially when it damages the environment at the same time.

I agree with the statements in text 2 as far as the environmental damage and advertising practices, in general, are concerned. However, those practices are not solely dependent on the medium they use. Paper–based outdoor advertising can be just as unwanted and creepingly commercialising as its digital counterpart. The fundamental question is: ‘Do we want to be seduced and manipulated in such a way at all? If people answer ‘yes’, I assume that digital outdoor advertising is just another step that will be followed by yet more intrusive ones

FCE, CAE, CPE

Practice, write & improve, cpe model essays: traffic & motoring.

Essay on Motoring and Traffic Congestion

The need of motor vehicles in the modern world is undeniable. But although the benefits of owning a four-wheeled transportation device are numerous, cars can also generate a lot of problems.

On the one hand automobiles are absolutely necessary for some people. For instance, in theUSA, everybody needs a car to go to school or to go to work. With public transport being slow or simply non-existent, having a car gives people a transport solution. Furthermore,travelling by car also helps people avoid stressful situations. Owning a car means no more standing in crowded buses or fighting with people in the subway.

On the other hand, all those cars in the streets mean facing traffic jams and of course pollution. They create congestion and are one of the principal sources of contamination in the cities. As a respond to this situation, governments are implementing a series of strategies to motivate people not to use their cars so often.

Some of these government strategies involve car sharing and using bikes, while others fine drivers who use their vehicles on certain days or at certain times; but this strategy does notseem to be so efficient. Probably because doing something to avoid a fine, does not involve really understanding the nature of the problem.

All in all, I am of the opinion that cars are indispensable in the current lifestyles and living standards. We cannot disregard the impact they had on facilitating our existence,nevertheless, it is irrefutable that their numbers have reached levels where we must not hesitate to act in downsizing them.

The over-arching theme of these two texts is the use of cars in our society.

The first one adopts a more practical viewpoint on this subject , discussing different alternatives to reduce a very common problem that many big cities have to deal with nowadays, namely traffic congestions. This text makes the point that it is important to find ways to tackle this increasing problem; whether it is through raising people’s s consciousness,setting speed limits, or even using congestion charges. The main point made is that it is important that citizen not use their cars so frequently.

In my opinion, it is very important to try to reduce traffic congestions. However, the first text fails to take into consideration reducing the price of public transport. This would enable people to travel with ease and may encourage them to stop using their vehicles as much as they do now.

The second text is possibly more descriptive. It discusses how people use their own car with complete disregard for the drawbacks that this may bring. People accept drawbacks, such as ever-increasing petrol prices, expensive insurances, traffic jams, etc. However, these negative aspects do not discourage them from getting behind the wheel. The benefits of this far outweigh the drawbacks.

Expensive though it may be, using their own car gives people the freedom and independence that they would not be able to have otherwise. In addition, for some people their car is not just a means of transport, it is also, somehow, an extension of their personality.I am of the opinion that because of our fast pace of life, we have become very dependent on our cars to take us everywhere. This is simply where evolution is taking us.

CPE Example/Model Essays: Teenagers

Example answer (grade: 3).

The impact of the media on teenagers

Nowadays it has become almost impossible to ignore the media due to the fact that most of us spend some daily time either watching television, listening to the radio or surfing the internet. Specially teenagers who spend a significant part of the day exposed to all types of advertisement. Advertisers consider that teenagers are the perfect target, while some people believe that teenagers have changed marketing worldwide. Who manipulates who? That is the dilemma.

On one hand, the marketing and advertisement industry look upon the young generations as the easiest people to influence. Making them believe that certain items are the key to popularity is the strategy they have developed to sell among that generation.

On the other hand, some people believe that advertising responds to young peoples’ desires and not the other way around. It is the energy of teenagers that has had a huge impact on this industry, making it more innovative and creative. The power of young people have push advertising boundaries to become almost an art form more sophisticated and attractive than ever before.

All in all, there has been a revolution in the adversiment industry globally. While some people may be influenced by it, some others may define trends. Ten years ago people were not so worried about material offered by the media. Globalization has changed everything, advertising has become part of our daily lives and it is unavoidable. The temptation surround us, some of us fall for it.

Examiners comments & grade:

Model answer (grade: 3-4).

I have often asked myself whether it is different being a teenager nowadays than when I was that age. Are the problems still the same?

The years between 10 and 20 are certainly a difficult time in everybody’s life because one’s personality is developing and this makes a teenager generally more vulnerable than an adult. I am convinced that when it comes to media it is demanding to deal with for young people today. Advertisements are very prominent in our modern world and teenagers normally spend a lot of hours watching television or surfing the internet, which makes them potential customers. Furthermore, many teenagers have more money to spend than maybe twenty years ago and you often hear about families taking loans for expenses like technical equipment or mobile phone bills for their children. Certainly in the current economic climate many parents face tough decisions especially when it comes to what they can afford for their offspring. The most important point is that teenagers are often an easy target for companies advertising their latest gadgets. Many teenagers will buy it if they just manage to convince them that their product is an absolute ‘must-have’, because the pressure of belonging to a certain group, feeling accepted and not being an outsider is a big issue for a young person.

On the other hand, teenagers are trend setters. They have to create new ideas to be unique or just different from their own parents and this often sets the trend for a whole generation. Being special and fashionable is so important and therefore one needs to spend money on clothes, computers, games or phones to be part of your teenage generation and to find common grounds to make friends and have a fulfilling social life. Personally, I find it quite shocking when reading about the psychological strategies advertising companies use to gain influence on young people to sell a product. They are also often exploiting the creative energy of teenagers and it is almost impossible to escape the world of advertisement.

To conclude, I believe it is not feasible to prohibit adverts for teenagers. Furthermore, parents cannot avoid their children coming into contact with it, but it needs sensible adults helping and supporting teenagers in developing their own personality and sense of taste without the powerful influence of adverts.

Model Answer (Grade: 5)

These texts both deal with the relationship between teenagers and advertising.

The first one focuses on how advertisers exploit young people, taking advantage both of teenage preoccupation with the media and of their susceptibility to peer pressure combined with a wish to appear ‘cool’. The second text is less critical of the relationship between marketing and young people. It presents the young as having a very positive influence on the quality of modern adverts, helping to make them much wittier and more original than ever before. This text maintains that teenagers’ impact on advertising derives partly from their predilection for what is intriguingly new but also, more particularly, from their own creative energy. This energy has been channeled into advertising, raising it arguably to the level of an art form.

While I appreciate the arguments put forward in both texts, I tend to feel more in sympathy with the approach of the first one. I suspect that advertisers are quite cold-heartedly prepared to exploit the youth market, keen to capture the attention – and the cash – of the new generation and well aware of how young people are perhaps more easily influenced than their more cynical elders.

I would accept that advertising can be very creative and I personally often find an advert in a magazine or a TV commercial attractive to look at or enjoyably humorous. It does not seem unreasonable to suggest that many people with artistic talents are attracted into the advertising profession. However, I do not see that as having any direct connection with teenagers. Those who create the most original adverts are certainly likely to be young but in their twenties or early thirties rather than their teens. Moreover the appeal of the more sophisticated advert is surely just as powerful for the older generation as for teenagers.

Concern is often expressed about the negative effects that television can have on young people. As far as I am concerned, the most serious damage that occurs is a result of the constant commercial pressures that vulnerable youngsters are exposed to.

Advertisements every ten minutes or so as children and teenagers watch their favourite programmes are likely to lead them to believe that possessing the latest gadget or item of clothing will bring them happiness and respect from others. To my mind, the result of this can only be a generation whose values are too materialistic for their own ultimate contentment.

This is not to say that all advertisements are lacking in quality. It is not unreasonable, in fact, to consider them as an art form as many are imaginative and make original use of language, music and camerawork. They are indeed often produced by talented young people who find them an appropriate focus for their own creativity.

In my opinion, the answer lies in education. Advertisements are not harmful per se; it is just that we all need to know how to use them. We should take the information that we need from them but we should be aware of the techniques that their makers use with the hope of influencing us to buy things we do not really have any need of. Young people should be taught not only to appreciate the artistic qualities of adverts but also to recognize the tricks that are being employed. Greater sophistication should lead to less vulnerability.

What is your level of English?

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  1. How to write a C1 Advanced Essay

    The C1 Advanced Writing exam has two writing parts, which you must complete in 90 minutes. Both parts have a word limit of between 220-260 words. We recommend getting lots of writing practice under these conditions! Part 1 is always a discursive essay. It requires you to think about arguments for and against a topic.

  2. PDF Proficiency Writing Part 1

    Write your essay. The role of memory ... PROFICIENCY WRITING PART 1 3 ... Sample answer 1 The extensive use of electronic devices has had, and continues to have, an effect on our daily lives similar to that of the mechanical press back in Gutemberg's time: the ability to storage information somewhere other than our brains. This, though ...

  3. Example of a Great Essay

    Your essay introduction should include three main things, in this order: An opening hook to catch the reader's attention. Relevant background information that the reader needs to know. A thesis statement that presents your main point or argument. The length of each part depends on the length and complexity of your essay.

  4. PDF C1 Advanced Writing Part 1

    Then look at the plan for structuring an essay in Exercise 2 Part B. Ask students to look at the sample answer for the question and to discuss, in pairs, to what extent this candidate has followed the structure suggested in Part B. (Note that the candidate has followed a similar structure, but the essay

  5. PDF Prepare for Exam Success: C1 Advanced self-access learning Writing Part

    • review the format and focus of the Writing Part 1 paper • research a topic online in English • make notes on useful ideas and vocabulary to help you write a discursive essay • learn useful strategies for planning, writing and reviewing your written work. Get to know the exam: Writing Part 1 . The C1 Advanced Writing paper has two parts.

  6. How to write an essay?

    Writing an essay is the first part of the C1 Advanced (CAE) Cambridge writing paper and it is obligatory. You need to answer the question with between 220-260 words. In the text, you need to analyse a question using different points of view. It is a semi-formal/formal text and should be impartial until the conclusion.

  7. How to Structure an Essay

    The basic structure of an essay always consists of an introduction, a body, and a conclusion. But for many students, the most difficult part of structuring an essay is deciding how to organize information within the body. This article provides useful templates and tips to help you outline your essay, make decisions about your structure, and ...

  8. PDF Strategies for Essay Writing

    1 Strategies for Essay Writing Table of Contents ... your questions will form the basis of a strong essay. For example, your initial questions about a source may be answered by reading the source more closely. On the other hand, ... focus on a manageable part of a broad topic or a collection of sources.

  9. How to Write an Essay Introduction

    Table of contents. Step 1: Hook your reader. Step 2: Give background information. Step 3: Present your thesis statement. Step 4: Map your essay's structure. Step 5: Check and revise. More examples of essay introductions. Other interesting articles. Frequently asked questions about the essay introduction.

  10. Essay

    The structure of the essay is logical and cohesive devices are used to connect the ideas within and across sentences. Organisational patterns are used to generally good effect. In the latter part of the essay, failure is discussed (in my opinion, failing is normal and necessary) and then the effects of failure on young people are explored.

  11. 20 Essay Writing Topics/Questions

    Article navigation: C1 Advanced (CAE) Essay: Example Topics / Questions C1 Advanced (CAE) Essay: Download (PDF) An essay is the first part of the C1 advanced writing and it is obligatory. You need to answer the question with between 220-260 words.In the text, you need to analyse a question using different points of view.

  12. PDF How to Write an Essay Part 1

    Part A. What is an Essay? Write the answer to each question. 1. What is an essay? 2. How many paragraphs are in an essay? 3. What is a prompt? 4. Give an example of a prompt. 5. Tell two ways to show clearly where a paragraph begins. 6. Complete the table. Note: These three terms are reviewed in different parts of the video. Introduction ...

  13. IELTS Writing Task 1 Samples

    Here you will find IELTS Writing Task 1 Samples for a variety of common tasks that appear in the writing exam. The model answers all have tips and strategies for how you may approach the question and comments on the sample answer. It's a great way to help you to prepare for the test.

  14. The Beginner's Guide to Writing an Essay

    Come up with a thesis. Create an essay outline. Write the introduction. Write the main body, organized into paragraphs. Write the conclusion. Evaluate the overall organization. Revise the content of each paragraph. Proofread your essay or use a Grammar Checker for language errors. Use a plagiarism checker.

  15. PDF B2 First Writing Part 1

    sample Part 1 question. Procedure . 1. As a warmer, write on the board: Environmental problems Solutions . ... structuring an essay, but one way that works well for this type of question is: Paragraph 1 introduction Paragraph 2 point one - problem + solution

  16. Cambridge First Writing Practice test

    Cambridge First (FCE) Writing part 1 (essay) Difficulty level: B2 /Upper Intermediate. Write 140-190 words in an appropriate style. In your English class you have been talking about old people in society. Now your English teacher has asked you to write an essay.

  17. How to Write an Essay Outline

    Revised on July 23, 2023. An essay outline is a way of planning the structure of your essay before you start writing. It involves writing quick summary sentences or phrases for every point you will cover in each paragraph, giving you a picture of how your argument will unfold. You'll sometimes be asked to submit an essay outline as a separate ...

  18. 20 English Essay Topics/Questions

    Article navigation: B2 First (FCE) Essay: Example Topics / Questions B2 First (FCE) Essay: Download (PDF) An essay is a piece of writing in which you are asked to discuss a topic that might be controversial or relevant somehow. It usually follows a class discussion. The language of an English essay should be formal.Also, make sure that you justify all your ideas and that you use appropriate ...

  19. PDF B2 First for Schools Writing Part 1 (An opinion essay) Summary

    • Learn useful techniques for planning your own essay. • Evaluate two examples of a Writing Part 1 essay. • Practise and evaluate your own answer to a Writing Part 1 task. Review: Writing Part 1 . The B2 First for Schools Writing paper has two parts. Part 1 has only one task, which you . must. answer. You will: be given the essay title.

  20. How to write a discussion text

    Set them the challenge of writing their own discussion piece on a topic using all the techniques outlined by Leah. You could also use the detailed explanation of writing in the 1st, 2nd and 3rd ...

  21. Essay

    FCE Essays - Sample/model answers and examiner comments. An essay is always written for the teacher. It should answer the question given by addressing both content points and providinga new content point of the writer's own. The essay should be well organised, with an introduction and an appropriate conclusion,and should be written in an appropriate register and tone

  22. Essay

    Example exam task: Write an essay summarising and evaluating the four key points from both texts. Use your own words throughout as far as possible, and include your own ideas in your answers. The Excitement of Advertising. Outdoor advertising has to attract, engage and persuade potential customers; it is themost important way of grabbing ...