email marketing presentation pdf

Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)

Learn email marketing best practices from creating a strategy to building a list to tracking results.

EMAIL MARKETING PLANNING TEMPLATE

Use this template to strategically organize your email marketing. Available for Microsoft Excel and Google Sheets.

Updated: 01/26/24

Published: 01/24/24

I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter.

So, I know a thing or two about email marketing.

Done correctly, email marketing can be as powerful as any other marketing tactic today. But notice the key phrase: done correctly.

Fortunately, you‘ve get this handy dandy guide you’re reading that will set you up for success in your email marketing strategy.

Without further ado, let’s review the best ways to leverage email marketing. I'll also cover benefits and statistics that show the importance of email, just in case you need extra convincing. Let’s dig in.

What is email marketing?

Getting started with email marketing, how to send marketing emails, email regulations you should know, email marketing tips.

Email marketing is a form of digital marketing that involves sending promotional messages or newsletters to a list of subscribers via email.

The goal is building customer relationships, promoting products or services, increasing brand awareness, and ultimately driving sales.

In my experience, email marketing allows me to reach my target audience directly with personalized and relevant content. It's also cost-effective, easy to track, and provides valuable data for analyzing campaign success.

Marketers have been using email as a channel for almost as long as they've been using the internet. The first marketing email was sent in 1978, resulting in $13 million in sales.

A Beginner's Guide to Email Marketing

How to execute and measure successful email marketing campaigns

• Growing an email list.
• Remaining CAN-SPAM compliant.
• Using email automation.
• Segmenting your audience.

You're all set!

Click this link to access this resource at any time.

Email has been one of the most highly used marketing channels ever since.

This is because email is a flexible yet cost-effective way to reach many people relatively quickly. I can also personalize my message to target specific audiences and generate leads.

Email marketing can take many different forms. These campaigns can include a single email announcing new content, an ongoing newsletter delivered regularly, or contacting customers about product updates.

Email isn’t as shiny as newer channels, like messaging and social. However, email is an effective way to build an audience that gets results.

“One of my favorite parts about email marketing is its intimacy,” says Rob Litterst , head of strategy and operations for HubSpot’s Newsletter Network.

“Access to someone‘s inbox is sacred, and for a person to welcome you in, there’s already a certain level of trust that you just can't achieve with other platforms,” he says.

I know it's easy to get overwhelmed with the vast possibilities of email marketing, so let’s break down a few key steps to get you started building a solid email campaign that will delight your customers.

You can think of these steps as creating a successful email marketing strategy .

1. Create an Email Marketing Strategy

You can learn how to build an effective email strategy and send emails that people actually want to read. It just takes a plan (one that can be broken down into a few key steps).

Think of the following five steps as an outline for your email strategy. We’ll dive deeper into some of these in a moment.

Email Marketing Planning Template

Organize your email marketing strategy and metrics with this free template.

• Gather data
• Summarize results
• Manage A/B tests

2. Define your audience.

Effective emails, whether a campaign or a one-off, start with understanding your audience.

Like everything else in marketing, start with your buyer persona , understand what pain points they’re dealing with, and tailor your email campaign to your audience’s needs.

3. Establish your goals.

Usually, before I think up campaign goals, I gather some context.

I always want to know the average email stats for my industry and use them as benchmarks for my goals. This should be your process as well.

6. Make a schedule.

Decide how often you plan to contact your list and inform your audience upfront.

This way, they'll know exactly what to expect ahead of time. Forgetting this can lead to high unsubscribe lists and even get you in their spam.

In addition, once you set a schedule, be consistent. It will build trust and ensure you stay top of mind for your audience.

7. Measure your results.

This should come as no surprise. As marketers, we measure everything. Being meticulous about every key metric will help you make small changes to your emails, yielding large results.

We’re going to touch on the exact KPIs to monitor in a bit (or you can jump ahead).

Now that you understand the steps to creating an email marketing strategy, we‘ll look at what’s involved in building your email list.

8. Choose an email marketing platform.

An email marketing provider (ESP) is an excellent resource if you're looking for any support while fine-tuning your email marketing efforts.

For example, HubSpot's Email Marketing tool allows me to efficiently create, personalize, and optimize marketing emails that feel and look professional without designers or IT.

There are a variety of features to help me create the best email marketing campaigns and support all of my email marketing goals.

Additionally, I can analyze the success of my email marketing so I can share the data that matters most to my business with my team. The best part? HubSpot's Email Marketing service is available for free .

Start using HubSpot's Email Marketing Service for free.  

Here are examples of features services like HubSpot offer to consider when choosing an email service provider :

• CRM platform with segmentation capabilities
• Good standing with Internet Service Providers
• A positive reputation as an email service provider (ESP)
• Easy-to-build forms, landing pages, and CTAs
• Simple ways to comply with email regulations
• Ability to split test your emails
• Built-in analytics
• Downloadable reports

9. Build Your Email List

Now to my favorite part: filling the email list with eager prospects excited to hear from you.

There are many creative ways to build your email list (and, no, purchasing emails ain’t one).

Tactically speaking, list building comes down to two key elements that work cohesively to grow your subscriber numbers: lead magnets and opt-in forms .

Featured Resources

• The Email Newsletter Lookbook
• How to Create Email Newsletters That Don't Suck

Here's how I build and grow my email list.

10. Use lead magnets.

Your lead magnet is exactly as it sounds: It attracts prospects to your email list, usually as a free offer.

The offer can take many formats, should be valuable to your prospects, and is given away for free in exchange for an email address.

There’s just one problem: People have become hyper-protective of their personal information. You can’t expect to receive an email address without exchanging it for something valuable.

Think about a lead magnet that is relevant, useful, and makes your prospects’ lives easier.

Here are a few types of lead magnets you could create:

• Whitepapers.
• Infographics.
• Reports or studies.
• Checklists.
• Webinars or courses.

If you’re short on resources, you can even repurpose existing content to create lead magnets .

11. Create an enticing opt-in form.

Your opt-in form is how you get a prospect’s information to add them to your list. It’s the gate between your future leads and the incredible asset you created with them in mind.

Here are some tips for creating an enticing opt-in form:

Create an attractive design and attention-grabbing header.

Your form should be branded, stand out from the page, and entice people to sign up. You want to excite readers with the offer.

Make the copy relevant to the offer.

While your goal is to get people to enter their information, it isn’t to deceive them. Any information on your form should be a truthful representation of the offer.

Keep the form simple.

This could be one of your first interactions with your prospect. Don’t scare them away with a long long-form several fields.

Ask for only the most essential information: first name and email is a good place to start.

Set your opt-in form for double confirmation.

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.

Ensure that the flow works.

Take yourself through the user experience before you go live. Double-check that the form works as intended, the thank you page is live, and your offer is delivered as promised.

This is one of your first impressions of your new lead — make it a professional and positive one.

Next, let's take a moment to cover some universally accepted email marketing best practices regarding how to send marketing emails.

• Implement email segmentation.
• A/B test your marketing emails.
• Analyze your email marketing performance.
• Set email marketing KPIs.
• Adjust email components to improve results.
• Use an email marketing report template.

If all goes well, you’ll have built a robust list of subscribers and leads waiting to hear from you. But you can’t start emailing just yet unless you want to end up in a spam folder, or worse, a blocked list.

Here are a few important things to remember before you start emailing your list.

1. Implement email segmentation.

Once you’ve added people to your list, you must break them down into different segments.

That way, instead of having a monolithic email list of everybody, you’ll have easier-to-manage subcategories that pertain to your subscribers’ unique characteristics, interests, and preferences.

Our subscribers are humans, after all, and we should do our best to treat them as such. That means not sending generic email blasts.

Why should you segment your email list?

Each person who signs up to receive your emails is at a different level of readiness to convert into a customer (which is the ultimate goal of all this).

If you send a discount coupon for your product to subscribers that don’t even know how to diagnose their problem, you’ll probably lose them. That’s because you’re skipping the part where you build trust and develop the relationship.

Every email you send should treat your subscribers like humans you want to connect with, as opposed to a herd of leads you’re trying to corral into a one-size-fits-all box.

The more you segment your list, the more trust you build with your leads, and the easier it’ll be to convert them later.

How to Segment Email Lists

The first step in segmentation is creating separate lead magnets and opt-in forms for each part of the buyer’s journey. That way, your contacts are automatically divided into separate lists.

Beyond that, email marketing platforms allow you to segment your email list by contact data and behavior to help you send the right emails to the right people.

Here are some ways you could break up your list:

• Geographical location.
• Lifecycle stage.
• Awareness, consideration, and decision stage.
• Previous engagement with your brand.

In reality, you can segment your list any way that you want. Just make sure to be as exclusive as possible when sending emails to each subgroup.

2. A/B test your marketing emails.

Not all email lists are created equal. Some audiences prefer personalization, and others will think it’s spammy. Some audiences will like bright, eye-catching CTA buttons. Others will prefer a more subtle call-to-action.

You’ll never know what type of people make up your email list until you test the variables. That’s where A/B testing comes in handy.

“If you‘re considering making any structural or content alterations to your email marketing, A/B testing is an excellent way to determine if the changes will be successful or worthwhile before they’re implemented on a larger scale,” says Madison Zoey Vettorino, marketing manager and SEO content writer for HubSpot’s Website Blog.

Surprisingly, not many brands leverage it. A 2021 Litmus study found that 44% of marketers rarely A/B or multivariate test their emails. Only 19% do it often or always.

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Sep 12, 2022

The Ultimate Email Marketing Guide for Beginners (And Free Calendar)

• Email Marketing

Written by Clodagh O’Brien

Email marketing is one of the oldest forms of digital marketing and there’s a reason for that  - it works! Using the power of email , businesses can connect with customers, build brand awareness, encourage brand loyalty, and nurture prospects to become paying customers. 

Since the coronavirus pandemic, email has become even more important to consumers as a way to keep up with brands. DMA’s Consumer Email Tracker 2021 report found that for the first time, the relevance of received messages (55 percent) became the main reason consumers like brand emails, surpassing discounts and offers (53 percent).

But while email marketing may seem like a simple channel to use, there’s an art and science to using it successfully . In this blog, we’ll look at the nuts and bolts of email marketing and give you great examples to gain inspiration for kickstarting your campaigns. 

What is email marketing?

The definition of email marketing is a form of digital marketing that uses email to promote products or services to potential or existing customers. 

Email marketing is an essential channel leveraged by B2C and B2B companies to build brand awareness, grow customer loyalty and drive conversions.  

Why is email marketing important?

Email marketing is one of the most profitable direct marketing channels, with Statista projecting global revenue from email to reach $17.9 billion by 2027. That’s a lot of companies using email successfully! 

Let’s look at three of the most important aspects of email marketing for your business. 

1) Data collection

One of the key reasons companies leverage email is for data collection. As third-party cookies are phased out , getting email subscribers is a great way to collect personal data from people who are interested in your business with consent.

With consumers wanting to protect their information, businesses need to adhere to data privacy regulations such as GDPR or CCPA. Email uses first-party data to collect information in a way that builds brand loyalty and awareness.   

2) Inbound marketing

Email can also help you to attract prospects and leads by using relevant content. So, how can email marketing fuel your overall inbound marketing strategy ?   

Email is a great way to engage with prospects who have already shown an interest in your company, product, or service. They do this by opting in or signing up as a subscriber to a newsletter.  

The nature of using email for inbound marketing means that your leads are warmer as they have greater intent and interest in your business. It also means the Return on Investment is higher and costs can be lower as inbound email lists tend to have lower subscribers. 

3) Personalization

As you know who you are making contact with, content and messaging can be segmented and personalized using email. This means you can group lists in a variety of ways by people who:

• Show an interest in a particular product or service
• Have specific preferences e.g. they like cats!
• Are based in the same location
• Are a specific age and gender

The more you know about your customers or prospects the easier it will be to write a prospecting email that gets replies ! It’s not about bombarding your lists however, be clever about the frequency and make sure you A/B test subject lines and content to see what resonates. 

How to get email marketing lists?

With so many benefits to email, it’s no wonder that companies are looking to start or build their lists. There are several ways to do this.

• Use CTAs - Use clear and directed calls to action (CTAs) on your website or landing pages to urge people to sign up for email updates 
• Use social media - If you use any social media channels, let your users know that you have an email list for special offers or exclusives  
• Offer free downloads - People love freebies, so think about offering a free downloadable ebook or whitepaper  
• Use pop-ups or forms - Pop-ups or forms are common across websites and urge people to give their email addresses to find out more   
• Run a competition - Competitions are a great way to get people to provide personal information, just make sure the offer is enticing enough!
• Advertise a special offer - A discount or a two-for-one offer can urge people to join your email list 
• Offer a blog subscription - If you have a blog, consider setting up a subscriber list to get the latest content. Find out how to start a blog if that sounds like a fit for your business. 
• Get customers involved - You can give existing customers a referral incentive e.g get 20 percent off your next purchase if a friend signs up 
• Ask for feedback - As part of a feedback or testimonial form, ask people to opt-in to email   
• Host a webinar or podcast - These offer high value and people will provide information when signing up 
• Create a newsletter - This can be a good way to keep people up-to-date on new development, discounts or competitions    
• Just ask! - Sometimes it is simply about spreading the word and asking for an email address, you may be surprised how many people like your brand 😊  

How to do email marketing: Step-by-step guide

Now that you know the value of email and how to start and bolster your email lists, how do you create and implement an email marketing campaign?  

Collate a list

When you create an email campaign, the key metrics for success are the growth and quality of the subscriber list. You should look at creating lists that are segmented by type. That can be by audience, preference, or category but avoid putting every contact into one pot and hoping it will work! 

Look at what prospects or customers you want to engage and why. Then collate an email list using Excel or your email marketing tool. Label each list clearly so you can find them again easily and also track performance. 

Choose an email marketing tool

There are a lot of email marketing tools out there. So you need to do your research and choose the best one for your business. 

Some tools are free to start using and then charge by the number of contacts in your database. This is why keeping on top of your lists is important as you’ll be paying for each one: so be prepared to audit your lists regularly. A few tools to look into are:

• Marketo 
• GetResponse

Check out ‘A Practical Guide to the Top Email Marketing Automation Tools’ to find out how to choose the right one for you. 

Plan an email workflow

A workflow is a series of automated emails that are put in a certain order to nurture a prospect or guide a customer to take a certain action. There are a few steps required to set one up:

• Set a goal for your workflow - For example, it could be to convert prospects to enter a free trial
• Create enrollment criteria - This decides who enters the workflow by the settings you choose. For example, it could be anyone who downloaded a specific ebook
• Decide on your email assets - This could be a CTA to drive someone to a blog or a custom landing page for a free trial sign-up
• Create your emails - Once you know your goal and have the assets in place, think about each step in the journey and the touchpoints 
• Include a time delay -  i.e. space the first and second email with a day in-between
• Run a test - Always run a test using a test email before activating any workflow to make sure everything is correct

Make your workflow live and keep an eye on it! - Check-in daily to see that your flows are working and the right people are being added to it. Make any changes or tweaks as soon as possible.  

Plan a calendar

An email calendar is like an editorial or social media calendar . It’s about planning the frequency and audience regularly to target prospects and customers. 

Decide on how often you want to communicate with certain segments or groups and set goals for each campaign. Tracking your email marketing activities by date will help you to see who you are targeting and when. 

You also need to keep times and days in mind when sending. Some will work better than others depending on your audience e.g on a commute or first thing in the morning. Test these out to see what works for your lists. 

Plan your Email Campaigns

Download our handy calendar template below to get started right away with planning your email campaigns into 2023! It includes a list of key holidays you can plan for and a color coded key to help you organize your campaigns to the max.

Write email copy

Now to the most important bit - the content of the email. As a marketer, you should know your buyer personas or ideal customer/s and understand their pain points. If so, then you’ll be able to target messaging in a way that prompts a click on an email. 

With an email, the subject line is super important as it’s the first thing a person sees in their inbox. Think about A/B testing subject lines with certain groups to compare performance and see if it can guide your copy. 

It’s also key to keep your messaging clear and succinct and use CTAs to direct people to take an action. Use a content and copywriting checklist to keep your messaging clear and focused when writing every single marketing email.

Tip: Check out ‘The Anatomy of an Effective Marketing Email’ to find out all the elements to include to implement a successful email campaign. 

Press the send button

Now you’ve done all the hard work, it’s time to see how your email does in the real world. 

Test before you send (check copy, subject lines, images and ensure your links work), and then let it free! 

Beginner-friendly email marketing campaign examples

When you’re starting it can seem overwhelming to figure out how to set up an email campaign and what content to include. There is a range of different types of email to keep in mind (depending on your goals) when crafting your campaigns:

• Awareness building - new product, welcome, announcement
• Lead generation - downloadable asset, blog article, custom landing page
• Nurture - new offer, additional product, reminder
• Traffic generation - relevant blog article, trial or offer on the website
• Revenue generating - conversion 

Here are a few examples of good email campaigns from some interesting brands, to inspire you. 

Plochman’s - Welcome email

American mustard company Plochman’s crafted an eye-catching and on-brand color email to welcome new sign-ups. The simple header text ‘Hey, you made it!’ grabs attention and leads onto ‘Thanks for the sign-up, glad you’re here. Now onto the good stuff’.

This intro keeps a recipient interested and tells them there’s more information if you scroll down. The first CTA is ‘Buy it’ in relation to their product followed by recipes on how to use the product. It’s a great example of how to craft a succinct and action-orientated email. 

NerdWallet - Nurture email

Personal finance company, NerdWallet uses email to nurture prospects so they can entice people back who have shown an interest in their service. This example above leads with an enticing headline ‘New ways to get more from your money’ along with including the text ‘New and tailored to you’ to drive personalization. 

The email then uses clear and clever copy to entice people to click on clear actions - ‘Set your goals’ and ‘Start saving’ an attractive opportunity for most people. Clean and colorful imagery also helps to draw the eye with the predominant green, keeping it on brand. 

Apple - Specific audience offer email

Apple is no stranger to email marketing and this example targets a specific segment - those starting or returning to college. 

The email offers free AirPods with every purchase of a Mac or iPad along with a 20 percent saving on Apple Care.  It not only serves to persuade someone to purchase their laptop from Apple but also accessories and additional warranty and technical support. 

The targeted and specific nature of this email will help drive click-through and traffic generation.  

AutoTrader - re-engagement email

Automotive sales expert AutoTrader uses the email below to reach out to sign-ups or subscribers that are lapsed or disengaged. 

It offers people the opportunity to update their preferences (to enable tailored messaging) but also to be in line with new UK privacy laws that not everyone would yet be familiar with. The simple CTA ‘Stay subscribed’ makes it easy for recipients to re-engage with the brand. 

Willo - Event invitation email

As a start-up, oral health company Willo uses email to engage its database. This example is used to invite their email list to an event featuring speakers. 

The headline ‘Virtual Happy Hour vol. 1’ infers nothing to do with the brand or product but takes a lighthearted approach in its communications. 

The light background makes the blue text stand out and highlights the speakers under the CTA which is simply ‘RSVP now’. It also offers a free product to drive engagement and sign-ups in the main text.  

Airbnb - New product email

When Airbnb launched a new app, it used the opportunity to contact its email database to drive traffic and raise awareness. 

The email features high-spec images of accommodations in the header image followed by introductory text that uses keywords like ‘new experience' and ‘dive right in’ - perfect for interested travelers. 

It then goes on to list Airbnb categories with links to each, from treehouses to beachfront or surfing homes. The CTA is simple and perfect for the audience - ‘Start exploring’. 

Email marketing FAQs

Let's look at some on the most commonly asked questions as email marketing. 

When is the best time to send marketing emails?

Establishing the best times to send emails could be a question of testing different days and times with your various audiences. 

According to OptinMonster , Tuesdays and Thursdays are the best days to send business emails. In terms of times there are some that tend to work best:

• 8 am to engage people first thing in the morning
• 1 pm during/after a lunch break
• 4 pm is when people may have some downtime or be surfing online
• 6 pm as it is during/or after an evening commute

However, there is no set time that’s best. The most effective way to find out is through trial and error with your databases. 

What is a good open rate for email marketing?

The open rate of an email is the percentage of subscribers who open a specific email out of your total number of subscribers.

According to Campaign Monitor’s 2022 Email Marketing Benchmarks Report , the average email open rate was 21.5 percent across all industries, up 3.5 percent from? 2020. Here’s a breakdown of industries by open rate with the highest being advertising and marketing, agriculture, and consumer goods.

What is A/B testing in email?

A/B testing , also known as split testing, is a way of comparing two versions of an email against each other to determine which one performs better. Variables in an email can be the subject line, CTAs or content. 

The key is to perform one test at a time to gauge results. If you try two or more elements you won’t know why one test worked better than another. Also, set up your goals in advance so your test drives the right metric e.g higher open rates.  

If you need some guidance, download our A/B Testing toolkit to find out how to carry out A/B testing and get blank templates to help plan your own campaigns. 

How much does email marketing cost?

Aside from platform cost, you may want to hire an email specialist if you need more expertise in-house or rely on email for sales and revenue. 

If you don't have a budget for a specialist, it’s best to complete a course that can give you the fundamentals and guide you with your email campaigns. Otherwise, you may end up spending more time undoing mistakes or starting over.  

How can I get started on email marketing?

Start using email straight away to engage and convert prospects into paying customers. DMI’s Email Marketing course is a certified online course made up of four modules that cover data strategy, crafting content and managing time, creativity and designing content and testing, optimization and automation. Sign up today to get started! 

• The Art & Science of Email Marketing
• Grow Your Email Marketing Database in a Day (The Loveable, Inbound Way)
• A Practical Guide to Email Marketing Metrics
• Webinar: Email Marketing Strategy - The Ultimate Blueprint

Related Free Video Lessons

• Email Marketing Strategy Email Service Providers
• Email Marketing Campaign Performance
• Applied Email Marketing Email Links
• Applied Email Marketing Effective Email Marketing

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Toolkits: email marketing interview preparation toolkit, toolkits: email campaign calendar 2024, toolkits: email planner & tracker, articles: the ultimate guide to marketing automation, articles: a practical guide to email marketing metrics, articles: email marketing tips & examples, clodagh o’brien.

Clodagh O'Brien is a content creator and strategist. Over the last 12 years, she has created and managed content for many SMEs and global brands. She's passionate about digital marketing and the impact of technology on culture and society. You can find her on  Twitter  or  LinkedIn .  

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Must-Have Email Marketing Proposal Templates with Samples and Examples

Samradni Pradhan

Are you tired of spending endless hours crafting email marketing proposals from scratch? 

Well, we have something exciting for you. 

Through this blog, we are diving into the world of must-have email marketing proposal templates, complete with samples and examples that will blow your mind!

But why should you care about templates, you ask? 

How about this: did you know that templates can ensure that you save up to 50% of your proposal creation time? 

That is right, half the time! Plus, studies have shown that well-designed templates can increase your chances of winning clients by 73%.

Grab your virtual pen and get ready to revolutionize your proposal game. Let us dive in!

You can also consider checking out our blog with marketing collateral templates  here !

Template 1: Email marketing proposal PowerPoint presentation slides

Designed to streamline your promotional efforts, this professionally crafted PPT Set enables you to share your proposals with multiple customers and clients efficiently.

With the rise of transactional and personalized email marketing, our slides offer the perfect platform for customization. Incorporate flowcharts, high-quality graphics, images, and videos to create engaging and persuasive presentations.

Clearly communicate your marketing campaign plan, highlighting key elements and offering a persuasive structure to prospective clients. Showcase your expertise by outlining effective email marketing strategies tailored to your goals and target audience.

Define project scope, deliverables, and services such as social media management , advertisements, Search Engine Optimization , and web designing . Present a comprehensive action plan, track responses, and demonstrate budget allocation for their marketing campaign. Download our slides and win over clients today!

Download Now

Template 2: Bi-fold email marketing proposal template document report pdf ppt one-pager

This template is your go-to solution for creating captivating and professional marketing proposals.

This bi-fold design is not limited to marketing proposals alone. It can also be utilized to organize and present various communication and promotional collateral, enhancing your overall reporting game.

The content within the template is divided into headings so bulky information can be presented in a clear and concise manner. Right from putting forth the client brief, the expected outcome, the process, and why us to the payment schedule.

You can also elaborate further by discussing the project team and the overall objective and showcasing your extended services.

Let your visual content reflect your company's mission and captivate your audience with this professional bi-fold layout. Download and grab this template right away!

Template 3: Email marketing proposal one-page summary presentation report infographic ppt pdf document

Tailor-made for marketers, this PPT Design empowers you to communicate your project proposals to clients effectively.

This pre-designed one-pager offers ample space to highlight the client's problems and present your tailored solutions. With the option to add relevant social media marketing images, you can visually enhance your presentation and captivate your audience.

Step-by-step, showcase your action plan in sequential order, demonstrating the effective strategies that set you apart from competitors. Highlight your integrated services, including social media advertisement management and PPC management , to attract clients and showcase your expertise.

Clearly communicate the project timeline and payment schedule while providing your contact details for easy client communication. Let this marketing proposal one-pager be your secret weapon to achieve higher email open rates . Download today!

Template 4: Action Plan For Email Marketing Proposal One Pager Sample Example Document

This PPT Template provides an attractive backdrop for presenting your email marketing proposals with confidence and finesse.

The content is divided into phases, each given the desired prominence. You can space out your email marketing goals and manage the effectiveness around each phase. Whether a seasoned presenter or a novice, these professionally designed slides will make you look like a presentation pro. 

Take full advantage of the opportunity to impress your audience and effectively convey your email marketing proposal. Download our template now! 

EXPLORE THESE EMAIL MARKETING TEMPLATES TODAY!

Having well-crafted email marketing proposal templates is a must-have for any marketing professional looking to make a strong impression and secure new clients. These templates provide a structured format and guide you through the essential components of a compelling proposal. You can effectively communicate your value and expertise by incorporating elements like a catchy subject line, a warm greeting, a clear statement of purpose, an outline of your marketing strategy, testimonials, pricing, and a strong call to action. Remember to personalize and adapt the templates to your specific audience and industry. With the right email marketing proposal templates, you'll be well-equipped to win over clients and drive business growth. Download these premium PPT Slides through our monthly, semi-annual, annual, annual + custom design subscriptions  here .

FAQs on Email Marketing

 what is a marketing email with an example.

Businesses or organizations usually communicate to their existing or potential customers through a mode called marketing email. Its primary purpose is to promote the businesses, its product, service, or any limited, special offers in an engaging manner.

Marketing emails are a part of email marketing campaigns. Where businesses or organizations send a strategic and planned series of emails to nurture leads, build relationships with customers, and drive sales.

Marketing emails usually consist of a clear call to action (CTA) that directs customers to take a desired action. These could be making a purchase, signing up, or visiting a website.

Here's an example of email marketing for you.

Subject:  Get Fit and Save 30% on XYZ Equipment.

Dear [Customer's Name],

We hope you are doing well and ready for an exciting offer from XYZ! 

XYZ is excited to share with you the first look at our exclusive limited-time discount on our range of electric bikes.

Look no further than XYZ's exceptional range of fitness equipment to kick-start your fitness journey. We are thrilled to offer you an all-exclusive opportunity to save 30% on our top-quality fitness gear.

Whether you're looking for a fashionable and efficient city commuter or a powerful off-road adventurer, XYZ's diverse collection has something for everyone.

From treadmills and exercise bikes to weightlifting benches and yoga mats, XYZ has everything you need to keep your fitness goals on track from the comfort of your home. 

Best Regards,

[Your Name]

How do you write a marketing email proposal?

Writing a marketing email proposal is all about pitching your marketing services or ideas to potential and existing clients or customers in a comprehensive and engaging format.

Given below are some tips to craft a potential marketing email proposal.

• Start with a catchy subject line: Here, you can grab the attention of the receivers with such a subject to highlight your brand values and benefits.
• Greet The Recipient: Begin the email by greeting. Express your appreciation for the opportunity to submit the proposal.
• Introduce yourself/company; Give a comprehensive description of your organization, what it offers, and what it is known for. Basically establishing the credibility of your organization.
• State the purpose clearly: Explain how these services or ideas can help the recipient's business achieve its goals or solve specific challenges.
• Outline the proposed marketing strategy: Explain the key tactics you will adopt to get a competitive advantage of your strategy. 
• Include test studies or testimonials: Revel the testimonials which demonstrate the success of your previous marketing proposals.
• Provide pricing and timeline: Specify the timeline for the implementation and execution of the proposed marketing strategy.
• Call to action: End the proposal by requesting a formal meeting or phone call to discuss the proposal further or inviting the recipient to provide feedback or ask questions.
• Express gratitude: Thank the recipient for considering your proposal and express your eagerness to discuss it in more detail.
• Professional closing: Close the email with a professional sign-off, such as "Sincerely" or "Best regards," followed by your name, title, and any relevant contact information.

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Guide to Email Marketing Presentation

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Email Campaign

Email campaign presentation, free google slides theme, powerpoint template, and canva presentation template.

Launch your email campaign. Present your strategy and future actions with this futuristic design with waves in the background and vivid colors. Use its different sections, such as market analysis, goals, objectives, content plan, budget, KPI overview, and its different graphs and infographics.

Features of this template

• A modern design with dark backgrounds
• 100% editable and easy to modify
• 32 different slides to impress your audience
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