research design sample ppt

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Presentation : Research Design

Related Papers

Gerardo Munck

Chirapol Sintunawa

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The research design refers to the overall strategy that we choose to integrate the different components of the study in a coherent and logical way, thereby, ensuring we will effectively address the research problem; it constitutes the blueprint for the collection, measurement, and analysis of data. Note that our research problem determines the type of design we should use, not the other way around!

ResearchGate

Joyzy P Egunjobi

Research Method Vs Research Design Students are usually confused about research methods and research designs. These may appear the same, but they are different. Research Methods Research methods can be conceived as various processes, procedures, and tools employed to collect and analyze research data. They are approaches used to execute research plans. A research method is a research paradigm or philosophical framework that research is based. There are three commonest methods in research namely, quantitative, qualitative, and mixed methods. These methods are an umbrella for various research designs. Research Designs Research designs are the overall research structure of a study which help to ensure that the data collected effectively answers the research question(s). Research designs can be Descriptive (e.g., case-study, naturalistic observation, survey), Correlational (e.g., case-control study, observational study), Experimental (e.g., field experiment, controlled experiment, quasiexperiment), Review (literature review, systematic review), and Meta-analytic (meta-analysis) in nature. They can, however, be grouped under research methods. Note that the nature of the research will determine the research method as well as the appropriate research design.

S. R. Khan Orthy

Rachel Irish Kozicki

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International Journal of Advanced Research in Computer Engineering & Technology (IJARCET)

Bostley Asenahabi , International Journal of Advanced Research in Computer Engineering & Technology (IJARCET) ijarcet

A research turns out to be successful if a suitable research design has been incorporated. Research design is a blueprint adopted by a researcher before data collection begins and it acts as a guide to achieving the research objective in a valid way. A suitable research design guides the researcher in translating a research problem into data for analysis so as to provide relevant answers to research questions at a minimum cost. This paper highlights what research design is, the different kinds of research design and shows the dilemmas a researcher faces in choosing a suitable research design and how the researcher can choose an appropriate research design for his study. This review paper will make use of secondary data to explain the different types of research design. This study reveals that choice of a research design is guided by a careful analysis of: statement of the problem, research questions, conceptual or theoretical framework and analyzing the relevant literature.

Scott McClurg

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Research Design | Step-by-Step Guide with Examples

Published on 5 May 2022 by Shona McCombes . Revised on 20 March 2023.

A research design is a strategy for answering your research question  using empirical data. Creating a research design means making decisions about:

• Your overall aims and approach
• The type of research design you’ll use
• Your sampling methods or criteria for selecting subjects
• Your data collection methods
• The procedures you’ll follow to collect data
• Your data analysis methods

A well-planned research design helps ensure that your methods match your research aims and that you use the right kind of analysis for your data.

Table of contents

Step 1: consider your aims and approach, step 2: choose a type of research design, step 3: identify your population and sampling method, step 4: choose your data collection methods, step 5: plan your data collection procedures, step 6: decide on your data analysis strategies, frequently asked questions.

• Introduction

Before you can start designing your research, you should already have a clear idea of the research question you want to investigate.

There are many different ways you could go about answering this question. Your research design choices should be driven by your aims and priorities – start by thinking carefully about what you want to achieve.

The first choice you need to make is whether you’ll take a qualitative or quantitative approach.

Qualitative research designs tend to be more flexible and inductive , allowing you to adjust your approach based on what you find throughout the research process.

Quantitative research designs tend to be more fixed and deductive , with variables and hypotheses clearly defined in advance of data collection.

It’s also possible to use a mixed methods design that integrates aspects of both approaches. By combining qualitative and quantitative insights, you can gain a more complete picture of the problem you’re studying and strengthen the credibility of your conclusions.

Practical and ethical considerations when designing research

As well as scientific considerations, you need to think practically when designing your research. If your research involves people or animals, you also need to consider research ethics .

• How much time do you have to collect data and write up the research?
• Will you be able to gain access to the data you need (e.g., by travelling to a specific location or contacting specific people)?
• Do you have the necessary research skills (e.g., statistical analysis or interview techniques)?
• Will you need ethical approval ?

At each stage of the research design process, make sure that your choices are practically feasible.

Prevent plagiarism, run a free check.

Within both qualitative and quantitative approaches, there are several types of research design to choose from. Each type provides a framework for the overall shape of your research.

Types of quantitative research designs

Quantitative designs can be split into four main types. Experimental and   quasi-experimental designs allow you to test cause-and-effect relationships, while descriptive and correlational designs allow you to measure variables and describe relationships between them.

With descriptive and correlational designs, you can get a clear picture of characteristics, trends, and relationships as they exist in the real world. However, you can’t draw conclusions about cause and effect (because correlation doesn’t imply causation ).

Experiments are the strongest way to test cause-and-effect relationships without the risk of other variables influencing the results. However, their controlled conditions may not always reflect how things work in the real world. They’re often also more difficult and expensive to implement.

Types of qualitative research designs

Qualitative designs are less strictly defined. This approach is about gaining a rich, detailed understanding of a specific context or phenomenon, and you can often be more creative and flexible in designing your research.

The table below shows some common types of qualitative design. They often have similar approaches in terms of data collection, but focus on different aspects when analysing the data.

Your research design should clearly define who or what your research will focus on, and how you’ll go about choosing your participants or subjects.

In research, a population is the entire group that you want to draw conclusions about, while a sample is the smaller group of individuals you’ll actually collect data from.

Defining the population

A population can be made up of anything you want to study – plants, animals, organisations, texts, countries, etc. In the social sciences, it most often refers to a group of people.

For example, will you focus on people from a specific demographic, region, or background? Are you interested in people with a certain job or medical condition, or users of a particular product?

The more precisely you define your population, the easier it will be to gather a representative sample.

Sampling methods

Even with a narrowly defined population, it’s rarely possible to collect data from every individual. Instead, you’ll collect data from a sample.

To select a sample, there are two main approaches: probability sampling and non-probability sampling . The sampling method you use affects how confidently you can generalise your results to the population as a whole.

Probability sampling is the most statistically valid option, but it’s often difficult to achieve unless you’re dealing with a very small and accessible population.

For practical reasons, many studies use non-probability sampling, but it’s important to be aware of the limitations and carefully consider potential biases. You should always make an effort to gather a sample that’s as representative as possible of the population.

Case selection in qualitative research

In some types of qualitative designs, sampling may not be relevant.

For example, in an ethnography or a case study, your aim is to deeply understand a specific context, not to generalise to a population. Instead of sampling, you may simply aim to collect as much data as possible about the context you are studying.

In these types of design, you still have to carefully consider your choice of case or community. You should have a clear rationale for why this particular case is suitable for answering your research question.

For example, you might choose a case study that reveals an unusual or neglected aspect of your research problem, or you might choose several very similar or very different cases in order to compare them.

Data collection methods are ways of directly measuring variables and gathering information. They allow you to gain first-hand knowledge and original insights into your research problem.

You can choose just one data collection method, or use several methods in the same study.

Survey methods

Surveys allow you to collect data about opinions, behaviours, experiences, and characteristics by asking people directly. There are two main survey methods to choose from: questionnaires and interviews.

Observation methods

Observations allow you to collect data unobtrusively, observing characteristics, behaviours, or social interactions without relying on self-reporting.

Observations may be conducted in real time, taking notes as you observe, or you might make audiovisual recordings for later analysis. They can be qualitative or quantitative.

Other methods of data collection

There are many other ways you might collect data depending on your field and topic.

If you’re not sure which methods will work best for your research design, try reading some papers in your field to see what data collection methods they used.

Secondary data

If you don’t have the time or resources to collect data from the population you’re interested in, you can also choose to use secondary data that other researchers already collected – for example, datasets from government surveys or previous studies on your topic.

With this raw data, you can do your own analysis to answer new research questions that weren’t addressed by the original study.

Using secondary data can expand the scope of your research, as you may be able to access much larger and more varied samples than you could collect yourself.

However, it also means you don’t have any control over which variables to measure or how to measure them, so the conclusions you can draw may be limited.

As well as deciding on your methods, you need to plan exactly how you’ll use these methods to collect data that’s consistent, accurate, and unbiased.

Planning systematic procedures is especially important in quantitative research, where you need to precisely define your variables and ensure your measurements are reliable and valid.

Operationalisation

Some variables, like height or age, are easily measured. But often you’ll be dealing with more abstract concepts, like satisfaction, anxiety, or competence. Operationalisation means turning these fuzzy ideas into measurable indicators.

If you’re using observations , which events or actions will you count?

If you’re using surveys , which questions will you ask and what range of responses will be offered?

You may also choose to use or adapt existing materials designed to measure the concept you’re interested in – for example, questionnaires or inventories whose reliability and validity has already been established.

Reliability and validity

Reliability means your results can be consistently reproduced , while validity means that you’re actually measuring the concept you’re interested in.

For valid and reliable results, your measurement materials should be thoroughly researched and carefully designed. Plan your procedures to make sure you carry out the same steps in the same way for each participant.

If you’re developing a new questionnaire or other instrument to measure a specific concept, running a pilot study allows you to check its validity and reliability in advance.

Sampling procedures

As well as choosing an appropriate sampling method, you need a concrete plan for how you’ll actually contact and recruit your selected sample.

That means making decisions about things like:

• How many participants do you need for an adequate sample size?
• What inclusion and exclusion criteria will you use to identify eligible participants?
• How will you contact your sample – by mail, online, by phone, or in person?

If you’re using a probability sampling method, it’s important that everyone who is randomly selected actually participates in the study. How will you ensure a high response rate?

If you’re using a non-probability method, how will you avoid bias and ensure a representative sample?

Data management

It’s also important to create a data management plan for organising and storing your data.

Will you need to transcribe interviews or perform data entry for observations? You should anonymise and safeguard any sensitive data, and make sure it’s backed up regularly.

Keeping your data well organised will save time when it comes to analysing them. It can also help other researchers validate and add to your findings.

On their own, raw data can’t answer your research question. The last step of designing your research is planning how you’ll analyse the data.

Quantitative data analysis

In quantitative research, you’ll most likely use some form of statistical analysis . With statistics, you can summarise your sample data, make estimates, and test hypotheses.

Using descriptive statistics , you can summarise your sample data in terms of:

• The distribution of the data (e.g., the frequency of each score on a test)
• The central tendency of the data (e.g., the mean to describe the average score)
• The variability of the data (e.g., the standard deviation to describe how spread out the scores are)

The specific calculations you can do depend on the level of measurement of your variables.

Using inferential statistics , you can:

• Make estimates about the population based on your sample data.
• Test hypotheses about a relationship between variables.

Regression and correlation tests look for associations between two or more variables, while comparison tests (such as t tests and ANOVAs ) look for differences in the outcomes of different groups.

Your choice of statistical test depends on various aspects of your research design, including the types of variables you’re dealing with and the distribution of your data.

Qualitative data analysis

In qualitative research, your data will usually be very dense with information and ideas. Instead of summing it up in numbers, you’ll need to comb through the data in detail, interpret its meanings, identify patterns, and extract the parts that are most relevant to your research question.

Two of the most common approaches to doing this are thematic analysis and discourse analysis .

There are many other ways of analysing qualitative data depending on the aims of your research. To get a sense of potential approaches, try reading some qualitative research papers in your field.

A sample is a subset of individuals from a larger population. Sampling means selecting the group that you will actually collect data from in your research.

For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

Statistical sampling allows you to test a hypothesis about the characteristics of a population. There are various sampling methods you can use to ensure that your sample is representative of the population as a whole.

Operationalisation means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioural avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalise the variables that you want to measure.

The research methods you use depend on the type of data you need to answer your research question .

• If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts, and meanings, use qualitative methods .
• If you want to analyse a large amount of readily available data, use secondary data. If you want data specific to your purposes with control over how they are generated, collect primary data.
• If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

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McCombes, S. (2023, March 20). Research Design | Step-by-Step Guide with Examples. Scribbr. Retrieved 7 June 2024, from https://www.scribbr.co.uk/research-methods/research-design/

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Home Blog Presentation Ideas How to Create and Deliver a Research Presentation

How to Create and Deliver a Research Presentation

Every research endeavor ends up with the communication of its findings. Graduate-level research culminates in a thesis defense , while many academic and scientific disciplines are published in peer-reviewed journals. In a business context, PowerPoint research presentation is the default format for reporting the findings to stakeholders.

Condensing months of work into a few slides can prove to be challenging. It requires particular skills to create and deliver a research presentation that promotes informed decisions and drives long-term projects forward.

Table of Contents

What is a Research Presentation

Key slides for creating a research presentation, tips when delivering a research presentation, how to present sources in a research presentation, recommended templates to create a research presentation.

A research presentation is the communication of research findings, typically delivered to an audience of peers, colleagues, students, or professionals. In the academe, it is meant to showcase the importance of the research paper , state the findings and the analysis of those findings, and seek feedback that could further the research.

The presentation of research becomes even more critical in the business world as the insights derived from it are the basis of strategic decisions of organizations. Information from this type of report can aid companies in maximizing the sales and profit of their business. Major projects such as research and development (R&D) in a new field, the launch of a new product or service, or even corporate social responsibility (CSR) initiatives will require the presentation of research findings to prove their feasibility.

Market research and technical research are examples of business-type research presentations you will commonly encounter.

In this article, we’ve compiled all the essential tips, including some examples and templates, to get you started with creating and delivering a stellar research presentation tailored specifically for the business context.

Various research suggests that the average attention span of adults during presentations is around 20 minutes, with a notable drop in an engagement at the 10-minute mark . Beyond that, you might see your audience doing other things.

How can you avoid such a mistake? The answer lies in the adage “keep it simple, stupid” or KISS. We don’t mean dumbing down your content but rather presenting it in a way that is easily digestible and accessible to your audience. One way you can do this is by organizing your research presentation using a clear structure.

Here are the slides you should prioritize when creating your research presentation PowerPoint.

1.  Title Page

The title page is the first thing your audience will see during your presentation, so put extra effort into it to make an impression. Of course, writing presentation titles and title pages will vary depending on the type of presentation you are to deliver. In the case of a research presentation, you want a formal and academic-sounding one. It should include:

• The full title of the report
• The date of the report
• The name of the researchers or department in charge of the report
• The name of the organization for which the presentation is intended

When writing the title of your research presentation, it should reflect the topic and objective of the report. Focus only on the subject and avoid adding redundant phrases like “A research on” or “A study on.” However, you may use phrases like “Market Analysis” or “Feasibility Study” because they help identify the purpose of the presentation. Doing so also serves a long-term purpose for the filing and later retrieving of the document.

Here’s a sample title page for a hypothetical market research presentation from Gillette .

2. Executive Summary Slide

The executive summary marks the beginning of the body of the presentation, briefly summarizing the key discussion points of the research. Specifically, the summary may state the following:

• The purpose of the investigation and its significance within the organization’s goals
• The methods used for the investigation
• The major findings of the investigation
• The conclusions and recommendations after the investigation

Although the executive summary encompasses the entry of the research presentation, it should not dive into all the details of the work on which the findings, conclusions, and recommendations were based. Creating the executive summary requires a focus on clarity and brevity, especially when translating it to a PowerPoint document where space is limited.

Each point should be presented in a clear and visually engaging manner to capture the audience’s attention and set the stage for the rest of the presentation. Use visuals, bullet points, and minimal text to convey information efficiently.

3. Introduction/ Project Description Slides

In this section, your goal is to provide your audience with the information that will help them understand the details of the presentation. Provide a detailed description of the project, including its goals, objectives, scope, and methods for gathering and analyzing data.

You want to answer these fundamental questions:

• What specific questions are you trying to answer, problems you aim to solve, or opportunities you seek to explore?
• Why is this project important, and what prompted it?
• What are the boundaries of your research or initiative? 
• How were the data gathered?

Important: The introduction should exclude specific findings, conclusions, and recommendations.

4. Data Presentation and Analyses Slides

This is the longest section of a research presentation, as you’ll present the data you’ve gathered and provide a thorough analysis of that data to draw meaningful conclusions. The format and components of this section can vary widely, tailored to the specific nature of your research.

For example, if you are doing market research, you may include the market potential estimate, competitor analysis, and pricing analysis. These elements will help your organization determine the actual viability of a market opportunity.

Visual aids like charts, graphs, tables, and diagrams are potent tools to convey your key findings effectively. These materials may be numbered and sequenced (Figure 1, Figure 2, and so forth), accompanied by text to make sense of the insights.

5. Conclusions

The conclusion of a research presentation is where you pull together the ideas derived from your data presentation and analyses in light of the purpose of the research. For example, if the objective is to assess the market of a new product, the conclusion should determine the requirements of the market in question and tell whether there is a product-market fit.

Designing your conclusion slide should be straightforward and focused on conveying the key takeaways from your research. Keep the text concise and to the point. Present it in bullet points or numbered lists to make the content easily scannable.

6. Recommendations

The findings of your research might reveal elements that may not align with your initial vision or expectations. These deviations are addressed in the recommendations section of your presentation, which outlines the best course of action based on the result of the research.

What emerging markets should we target next? Do we need to rethink our pricing strategies? Which professionals should we hire for this special project? — these are some of the questions that may arise when coming up with this part of the research.

Recommendations may be combined with the conclusion, but presenting them separately to reinforce their urgency. In the end, the decision-makers in the organization or your clients will make the final call on whether to accept or decline the recommendations.

7. Questions Slide

Members of your audience are not involved in carrying out your research activity, which means there’s a lot they don’t know about its details. By offering an opportunity for questions, you can invite them to bridge that gap, seek clarification, and engage in a dialogue that enhances their understanding.

If your research is more business-oriented, facilitating a question and answer after your presentation becomes imperative as it’s your final appeal to encourage buy-in for your recommendations.

A simple “Ask us anything” slide can indicate that you are ready to accept questions.

1. Focus on the Most Important Findings

The truth about presenting research findings is that your audience doesn’t need to know everything. Instead, they should receive a distilled, clear, and meaningful overview that focuses on the most critical aspects.

You will likely have to squeeze in the oral presentation of your research into a 10 to 20-minute presentation, so you have to make the most out of the time given to you. In the presentation, don’t soak in the less important elements like historical backgrounds. Decision-makers might even ask you to skip these portions and focus on sharing the findings.

2. Do Not Read Word-per-word

Reading word-for-word from your presentation slides intensifies the danger of losing your audience’s interest. Its effect can be detrimental, especially if the purpose of your research presentation is to gain approval from the audience. So, how can you avoid this mistake?

• Make a conscious design decision to keep the text on your slides minimal. Your slides should serve as visual cues to guide your presentation.
• Structure your presentation as a narrative or story. Stories are more engaging and memorable than dry, factual information.
• Prepare speaker notes with the key points of your research. Glance at it when needed.
• Engage with the audience by maintaining eye contact and asking rhetorical questions.

3. Don’t Go Without Handouts

Handouts are paper copies of your presentation slides that you distribute to your audience. They typically contain the summary of your key points, but they may also provide supplementary information supporting data presented through tables and graphs.

The purpose of distributing presentation handouts is to easily retain the key points you presented as they become good references in the future. Distributing handouts in advance allows your audience to review the material and come prepared with questions or points for discussion during the presentation.

4. Actively Listen

An equally important skill that a presenter must possess aside from speaking is the ability to listen. We are not just talking about listening to what the audience is saying but also considering their reactions and nonverbal cues. If you sense disinterest or confusion, you can adapt your approach on the fly to re-engage them.

For example, if some members of your audience are exchanging glances, they may be skeptical of the research findings you are presenting. This is the best time to reassure them of the validity of your data and provide a concise overview of how it came to be. You may also encourage them to seek clarification.

5. Be Confident

Anxiety can strike before a presentation – it’s a common reaction whenever someone has to speak in front of others. If you can’t eliminate your stress, try to manage it.

People hate public speaking not because they simply hate it. Most of the time, it arises from one’s belief in themselves. You don’t have to take our word for it. Take Maslow’s theory that says a threat to one’s self-esteem is a source of distress among an individual.

Now, how can you master this feeling? You’ve spent a lot of time on your research, so there is no question about your topic knowledge. Perhaps you just need to rehearse your research presentation. If you know what you will say and how to say it, you will gain confidence in presenting your work.

All sources you use in creating your research presentation should be given proper credit. The APA Style is the most widely used citation style in formal research.

In-text citation

Add references within the text of your presentation slide by giving the author’s last name, year of publication, and page number (if applicable) in parentheses after direct quotations or paraphrased materials. As in:

The alarming rate at which global temperatures rise directly impacts biodiversity (Smith, 2020, p. 27).

If the author’s name and year of publication are mentioned in the text, add only the page number in parentheses after the quotations or paraphrased materials. As in:

According to Smith (2020), the alarming rate at which global temperatures rise directly impacts biodiversity (p. 27).

Image citation

All images from the web, including photos, graphs, and tables, used in your slides should be credited using the format below.

Creator’s Last Name, First Name. “Title of Image.” Website Name, Day Mo. Year, URL. Accessed Day Mo. Year.

Work cited page

A work cited page or reference list should follow after the last slide of your presentation. The list should be alphabetized by the author’s last name and initials followed by the year of publication, the title of the book or article, the place of publication, and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. New York, NY: ABC Publications.

When citing a document from a website, add the source URL after the title of the book or article instead of the place of publication and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. Retrieved from https://www.smith.com/climate-change-and-biodiversity.

1. Research Project Presentation PowerPoint Template

A slide deck containing 18 different slides intended to take off the weight of how to make a research presentation. With tons of visual aids, presenters can reference existing research on similar projects to this one – or link another research presentation example – provide an accurate data analysis, disclose the methodology used, and much more.

Use This Template

2. Research Presentation Scientific Method Diagram PowerPoint Template

Whenever you intend to raise questions, expose the methodology you used for your research, or even suggest a scientific method approach for future analysis, this circular wheel diagram is a perfect fit for any presentation study.

Customize all of its elements to suit the demands of your presentation in just minutes.

3. Thesis Research Presentation PowerPoint Template

If your research presentation project belongs to academia, then this is the slide deck to pair that presentation. With a formal aesthetic and minimalistic style, this research presentation template focuses only on exposing your information as clearly as possible.

Use its included bar charts and graphs to introduce data, change the background of each slide to suit the topic of your presentation, and customize each of its elements to meet the requirements of your project with ease.

4. Animated Research Cards PowerPoint Template

Visualize ideas and their connection points with the help of this research card template for PowerPoint. This slide deck, for example, can help speakers talk about alternative concepts to what they are currently managing and its possible outcomes, among different other usages this versatile PPT template has. Zoom Animation effects make a smooth transition between cards (or ideas).

5. Research Presentation Slide Deck for PowerPoint

With a distinctive professional style, this research presentation PPT template helps business professionals and academics alike to introduce the findings of their work to team members or investors.

By accessing this template, you get the following slides:

• Introduction
• Problem Statement
• Research Questions
• Conceptual Research Framework (Concepts, Theories, Actors, & Constructs)
• Study design and methods
• Population & Sampling
• Data Collection
• Data Analysis

Check it out today and craft a powerful research presentation out of it!

A successful research presentation in business is not just about presenting data; it’s about persuasion to take meaningful action. It’s the bridge that connects your research efforts to the strategic initiatives of your organization. To embark on this journey successfully, planning your presentation thoroughly is paramount, from designing your PowerPoint to the delivery.

Take a look and get inspiration from the sample research presentation slides above, put our tips to heart, and transform your research findings into a compelling call to action.

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Research Design 101

Everything You Need To Get Started (With Examples)

By: Derek Jansen (MBA) | Reviewers: Eunice Rautenbach (DTech) & Kerryn Warren (PhD) | April 2023

Navigating the world of research can be daunting, especially if you’re a first-time researcher. One concept you’re bound to run into fairly early in your research journey is that of “ research design ”. Here, we’ll guide you through the basics using practical examples , so that you can approach your research with confidence.

Overview: Research Design 101

What is research design.

• Research design types for quantitative studies
• Video explainer : quantitative research design
• Research design types for qualitative studies
• Video explainer : qualitative research design
• How to choose a research design
• Key takeaways

Research design refers to the overall plan, structure or strategy that guides a research project , from its conception to the final data analysis. A good research design serves as the blueprint for how you, as the researcher, will collect and analyse data while ensuring consistency, reliability and validity throughout your study.

Understanding different types of research designs is essential as helps ensure that your approach is suitable  given your research aims, objectives and questions , as well as the resources you have available to you. Without a clear big-picture view of how you’ll design your research, you run the risk of potentially making misaligned choices in terms of your methodology – especially your sampling , data collection and data analysis decisions.

The problem with defining research design…

One of the reasons students struggle with a clear definition of research design is because the term is used very loosely across the internet, and even within academia.

Some sources claim that the three research design types are qualitative, quantitative and mixed methods , which isn’t quite accurate (these just refer to the type of data that you’ll collect and analyse). Other sources state that research design refers to the sum of all your design choices, suggesting it’s more like a research methodology . Others run off on other less common tangents. No wonder there’s confusion!

In this article, we’ll clear up the confusion. We’ll explain the most common research design types for both qualitative and quantitative research projects, whether that is for a full dissertation or thesis, or a smaller research paper or article.

Research Design: Quantitative Studies

Quantitative research involves collecting and analysing data in a numerical form. Broadly speaking, there are four types of quantitative research designs: descriptive , correlational , experimental , and quasi-experimental . 

Descriptive Research Design

As the name suggests, descriptive research design focuses on describing existing conditions, behaviours, or characteristics by systematically gathering information without manipulating any variables. In other words, there is no intervention on the researcher’s part – only data collection.

For example, if you’re studying smartphone addiction among adolescents in your community, you could deploy a survey to a sample of teens asking them to rate their agreement with certain statements that relate to smartphone addiction. The collected data would then provide insight regarding how widespread the issue may be – in other words, it would describe the situation.

The key defining attribute of this type of research design is that it purely describes the situation . In other words, descriptive research design does not explore potential relationships between different variables or the causes that may underlie those relationships. Therefore, descriptive research is useful for generating insight into a research problem by describing its characteristics . By doing so, it can provide valuable insights and is often used as a precursor to other research design types.

Correlational Research Design

Correlational design is a popular choice for researchers aiming to identify and measure the relationship between two or more variables without manipulating them . In other words, this type of research design is useful when you want to know whether a change in one thing tends to be accompanied by a change in another thing.

For example, if you wanted to explore the relationship between exercise frequency and overall health, you could use a correlational design to help you achieve this. In this case, you might gather data on participants’ exercise habits, as well as records of their health indicators like blood pressure, heart rate, or body mass index. Thereafter, you’d use a statistical test to assess whether there’s a relationship between the two variables (exercise frequency and health).

As you can see, correlational research design is useful when you want to explore potential relationships between variables that cannot be manipulated or controlled for ethical, practical, or logistical reasons. It is particularly helpful in terms of developing predictions , and given that it doesn’t involve the manipulation of variables, it can be implemented at a large scale more easily than experimental designs (which will look at next).

That said, it’s important to keep in mind that correlational research design has limitations – most notably that it cannot be used to establish causality . In other words, correlation does not equal causation . To establish causality, you’ll need to move into the realm of experimental design, coming up next…

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Experimental Research Design

Experimental research design is used to determine if there is a causal relationship between two or more variables . With this type of research design, you, as the researcher, manipulate one variable (the independent variable) while controlling others (dependent variables). Doing so allows you to observe the effect of the former on the latter and draw conclusions about potential causality.

For example, if you wanted to measure if/how different types of fertiliser affect plant growth, you could set up several groups of plants, with each group receiving a different type of fertiliser, as well as one with no fertiliser at all. You could then measure how much each plant group grew (on average) over time and compare the results from the different groups to see which fertiliser was most effective.

Overall, experimental research design provides researchers with a powerful way to identify and measure causal relationships (and the direction of causality) between variables. However, developing a rigorous experimental design can be challenging as it’s not always easy to control all the variables in a study. This often results in smaller sample sizes , which can reduce the statistical power and generalisability of the results.

Moreover, experimental research design requires random assignment . This means that the researcher needs to assign participants to different groups or conditions in a way that each participant has an equal chance of being assigned to any group (note that this is not the same as random sampling ). Doing so helps reduce the potential for bias and confounding variables . This need for random assignment can lead to ethics-related issues . For example, withholding a potentially beneficial medical treatment from a control group may be considered unethical in certain situations.

Quasi-Experimental Research Design

Quasi-experimental research design is used when the research aims involve identifying causal relations , but one cannot (or doesn’t want to) randomly assign participants to different groups (for practical or ethical reasons). Instead, with a quasi-experimental research design, the researcher relies on existing groups or pre-existing conditions to form groups for comparison.

For example, if you were studying the effects of a new teaching method on student achievement in a particular school district, you may be unable to randomly assign students to either group and instead have to choose classes or schools that already use different teaching methods. This way, you still achieve separate groups, without having to assign participants to specific groups yourself.

Naturally, quasi-experimental research designs have limitations when compared to experimental designs. Given that participant assignment is not random, it’s more difficult to confidently establish causality between variables, and, as a researcher, you have less control over other variables that may impact findings.

All that said, quasi-experimental designs can still be valuable in research contexts where random assignment is not possible and can often be undertaken on a much larger scale than experimental research, thus increasing the statistical power of the results. What’s important is that you, as the researcher, understand the limitations of the design and conduct your quasi-experiment as rigorously as possible, paying careful attention to any potential confounding variables .

Research Design: Qualitative Studies

There are many different research design types when it comes to qualitative studies, but here we’ll narrow our focus to explore the “Big 4”. Specifically, we’ll look at phenomenological design, grounded theory design, ethnographic design, and case study design.

Phenomenological Research Design

Phenomenological design involves exploring the meaning of lived experiences and how they are perceived by individuals. This type of research design seeks to understand people’s perspectives , emotions, and behaviours in specific situations. Here, the aim for researchers is to uncover the essence of human experience without making any assumptions or imposing preconceived ideas on their subjects.

For example, you could adopt a phenomenological design to study why cancer survivors have such varied perceptions of their lives after overcoming their disease. This could be achieved by interviewing survivors and then analysing the data using a qualitative analysis method such as thematic analysis to identify commonalities and differences.

Phenomenological research design typically involves in-depth interviews or open-ended questionnaires to collect rich, detailed data about participants’ subjective experiences. This richness is one of the key strengths of phenomenological research design but, naturally, it also has limitations. These include potential biases in data collection and interpretation and the lack of generalisability of findings to broader populations.

Grounded Theory Research Design

Grounded theory (also referred to as “GT”) aims to develop theories by continuously and iteratively analysing and comparing data collected from a relatively large number of participants in a study. It takes an inductive (bottom-up) approach, with a focus on letting the data “speak for itself”, without being influenced by preexisting theories or the researcher’s preconceptions.

As an example, let’s assume your research aims involved understanding how people cope with chronic pain from a specific medical condition, with a view to developing a theory around this. In this case, grounded theory design would allow you to explore this concept thoroughly without preconceptions about what coping mechanisms might exist. You may find that some patients prefer cognitive-behavioural therapy (CBT) while others prefer to rely on herbal remedies. Based on multiple, iterative rounds of analysis, you could then develop a theory in this regard, derived directly from the data (as opposed to other preexisting theories and models).

Grounded theory typically involves collecting data through interviews or observations and then analysing it to identify patterns and themes that emerge from the data. These emerging ideas are then validated by collecting more data until a saturation point is reached (i.e., no new information can be squeezed from the data). From that base, a theory can then be developed .

As you can see, grounded theory is ideally suited to studies where the research aims involve theory generation , especially in under-researched areas. Keep in mind though that this type of research design can be quite time-intensive , given the need for multiple rounds of data collection and analysis.

Ethnographic Research Design

Ethnographic design involves observing and studying a culture-sharing group of people in their natural setting to gain insight into their behaviours, beliefs, and values. The focus here is on observing participants in their natural environment (as opposed to a controlled environment). This typically involves the researcher spending an extended period of time with the participants in their environment, carefully observing and taking field notes .

All of this is not to say that ethnographic research design relies purely on observation. On the contrary, this design typically also involves in-depth interviews to explore participants’ views, beliefs, etc. However, unobtrusive observation is a core component of the ethnographic approach.

As an example, an ethnographer may study how different communities celebrate traditional festivals or how individuals from different generations interact with technology differently. This may involve a lengthy period of observation, combined with in-depth interviews to further explore specific areas of interest that emerge as a result of the observations that the researcher has made.

As you can probably imagine, ethnographic research design has the ability to provide rich, contextually embedded insights into the socio-cultural dynamics of human behaviour within a natural, uncontrived setting. Naturally, however, it does come with its own set of challenges, including researcher bias (since the researcher can become quite immersed in the group), participant confidentiality and, predictably, ethical complexities . All of these need to be carefully managed if you choose to adopt this type of research design.

Case Study Design

With case study research design, you, as the researcher, investigate a single individual (or a single group of individuals) to gain an in-depth understanding of their experiences, behaviours or outcomes. Unlike other research designs that are aimed at larger sample sizes, case studies offer a deep dive into the specific circumstances surrounding a person, group of people, event or phenomenon, generally within a bounded setting or context .

As an example, a case study design could be used to explore the factors influencing the success of a specific small business. This would involve diving deeply into the organisation to explore and understand what makes it tick – from marketing to HR to finance. In terms of data collection, this could include interviews with staff and management, review of policy documents and financial statements, surveying customers, etc.

While the above example is focused squarely on one organisation, it’s worth noting that case study research designs can have different variation s, including single-case, multiple-case and longitudinal designs. As you can see in the example, a single-case design involves intensely examining a single entity to understand its unique characteristics and complexities. Conversely, in a multiple-case design , multiple cases are compared and contrasted to identify patterns and commonalities. Lastly, in a longitudinal case design , a single case or multiple cases are studied over an extended period of time to understand how factors develop over time.

As you can see, a case study research design is particularly useful where a deep and contextualised understanding of a specific phenomenon or issue is desired. However, this strength is also its weakness. In other words, you can’t generalise the findings from a case study to the broader population. So, keep this in mind if you’re considering going the case study route.

How To Choose A Research Design

Having worked through all of these potential research designs, you’d be forgiven for feeling a little overwhelmed and wondering, “ But how do I decide which research design to use? ”. While we could write an entire post covering that alone, here are a few factors to consider that will help you choose a suitable research design for your study.

Data type: The first determining factor is naturally the type of data you plan to be collecting – i.e., qualitative or quantitative. This may sound obvious, but we have to be clear about this – don’t try to use a quantitative research design on qualitative data (or vice versa)!

Research aim(s) and question(s): As with all methodological decisions, your research aim and research questions will heavily influence your research design. For example, if your research aims involve developing a theory from qualitative data, grounded theory would be a strong option. Similarly, if your research aims involve identifying and measuring relationships between variables, one of the experimental designs would likely be a better option.

Time: It’s essential that you consider any time constraints you have, as this will impact the type of research design you can choose. For example, if you’ve only got a month to complete your project, a lengthy design such as ethnography wouldn’t be a good fit.

Resources: Take into account the resources realistically available to you, as these need to factor into your research design choice. For example, if you require highly specialised lab equipment to execute an experimental design, you need to be sure that you’ll have access to that before you make a decision.

Keep in mind that when it comes to research, it’s important to manage your risks and play as conservatively as possible. If your entire project relies on you achieving a huge sample, having access to niche equipment or holding interviews with very difficult-to-reach participants, you’re creating risks that could kill your project. So, be sure to think through your choices carefully and make sure that you have backup plans for any existential risks. Remember that a relatively simple methodology executed well generally will typically earn better marks than a highly-complex methodology executed poorly.

Recap: Key Takeaways

We’ve covered a lot of ground here. Let’s recap by looking at the key takeaways:

• Research design refers to the overall plan, structure or strategy that guides a research project, from its conception to the final analysis of data.
• Research designs for quantitative studies include descriptive , correlational , experimental and quasi-experimenta l designs.
• Research designs for qualitative studies include phenomenological , grounded theory , ethnographic and case study designs.
• When choosing a research design, you need to consider a variety of factors, including the type of data you’ll be working with, your research aims and questions, your time and the resources available to you.

If you need a helping hand with your research design (or any other aspect of your research), check out our private coaching services .

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This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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10 Comments

Is there any blog article explaining more on Case study research design? Is there a Case study write-up template? Thank you.

Thanks this was quite valuable to clarify such an important concept.

Thanks for this simplified explanations. it is quite very helpful.

This was really helpful. thanks

Thank you for your explanation. I think case study research design and the use of secondary data in researches needs to be talked about more in your videos and articles because there a lot of case studies research design tailored projects out there.

Please is there any template for a case study research design whose data type is a secondary data on your repository?

This post is very clear, comprehensive and has been very helpful to me. It has cleared the confusion I had in regard to research design and methodology.

This post is helpful, easy to understand, and deconstructs what a research design is. Thanks

how to cite this page

Thank you very much for the post. It is wonderful and has cleared many worries in my mind regarding research designs. I really appreciate .

how can I put this blog as my reference(APA style) in bibliography part?

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30+ Best Research Presentation Templates for PowerPoint (PPT)

Finding the right PowerPoint template plays an important part in getting your message across to the audience during a presentation. And it’s especially true for research presentations.

Using the right colors, graphs, infographics, and illustrations in your slides is the key to delivering information more effectively and making your presentation a success.

Today, we handpicked a great collection of research presentation PowerPoint templates for you to make the perfect slideshows for various types of research papers and studies.

Whether you’re preparing for a presentation at a school, event, or conference, there are templates in this list for all purposes. Let’s dive in.

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Science & Research Presentation PowerPoint Template

This PowerPoint template is a perfect choice for preparing a research presentation to share your scientific findings and reports.

The template has 30 unique slides with unlimited color options. There are a few infographics included in the slideshow as well.

Why This Is A Top Pick

The presentation has a very modern and creative design where you can showcase your data and information in an attractive way. You won’t be making boring research presentations ever again.

Labvire – Research Presentation PowerPoint Template

Labvire is another modern PowerPoint template you can use for various types of research presentations. It’s also ideal for laboratory-related research presentations. The template has fully customizable slide layouts with editable charts, graphs, and more. You can choose from more than 40 unique slide designs as well.

Novalabs – Science Research PowerPoint Template

Novalabs PowerPoint template features a highly visual and attractive design. The template includes 36 different slides that feature large image placeholders for adding a more visual look to your presentations. There are lots of editable graphics, shapes, and tables included in the template too. Feel free to customize them however you like.

Research & Development PowerPoint Template

The minimal and clean design of this PowerPoint template makes it a great choice for delivering more effective research presentations. With fewer distractions in each slide, you’ll be able to convey your message more easily. The template comes with 30 unique slides. You can change the colors, fonts, and shapes to your preference as well.

Marketing Research Presentation PowerPoint Template

When talking about research presentations, we can’t forget about marketing research. Most sales and marketing meetings usually include a sophisticated marketing research presentation. This PowerPoint template will help you design those research presentations without effort. It includes a total of 150 slides, featuring 30 unique slides in 5 different color schemes.

Free Business Market Research Presentation Template

This is a free PowerPoint template designed for making business market research presentations. It gives you 27 different and fully customizable slides to create professional slideshows for your business meetings.

Free Business Data Analysis & Research Presentation

With this PowerPoint template, you can create colorful and creative business research and data analysis presentation without any design skills. It includes 35 unique slides with lots of infographics and editable shapes. The template is free to use as well.

Lernen – Research Thesis PowerPoint Presentation

Larnen is the ideal PowerPoint template for making research slideshows for your thesis presentations. It includes 30 unique slides that are available in light and dark color themes. It also has editable charts and graphs.

Aristo – Research Academic PowerPoint Presentation

This PowerPoint template is also made with academic research presentations in mind. The template has a professional design with clean layouts and light colors. It comes with more than 30 different slides.

Biosearch – Science Research PowerPoint Template

You can use this PowerPoint template to make professional presentations to present research data and results. It lets you choose from 40 different slides and 90 color themes. The slides are available in both light and dark color themes as well.

Neolabs – Laboratory & Science Research PPT

Neolabs is another science research presentation made with laboratory research teams in mind. You can use it to make effective slideshows to present your research findings. There are 30 unique slides in this template.

Free Business Cost Analysis PowerPoint Template

This is a free PowerPoint and Google Slides template that comes with 35 unique slides. It’s ideal for making research presentations related to business financials.

Research & Case Study PowerPoint Template

Create the perfect case study presentation using your research data with this PowerPoint template. It includes a modern slide design with infographics and charts for effectively presenting your data.

Liron Labs – Laboratory Research PowerPoint Template

Another PowerPoint template for laboratory research presentations. This template includes 15 useful slide layouts with editable graphics, free fonts, and image placeholders. You can edit and customize the colors and text as well.

Research Thesis PowerPoint Template

Make an attractive and creative research thesis presentation using this PowerPoint template. There are over 30 unique slides in this template. You can either use dark or light color themes to create your presentations.

Colorful Thesis Research PowerPoint Template

If you want to make your research presentations look more colorful and creative, this PowerPoint template is for you. It has 15 different slides with fully customizable layouts. It has editable shapes, free fonts, and image placeholders too.

Free Data Analysis Research PowerPoint Template

This PowerPoint template is also free to download. You can also customize it using PowerPoint or Google Slides. This template is ideal for marketing agencies and teams for presenting research and data analysis.

Laboratory & Science Research PowerPoint Template

You can make more convincing and unique lab research presentations using this PowerPoint template. It features a creative design that will easily attract the attention of your audience. You can use it to make various other science and research presentations too. The template includes 30 unique slides.

The Biologist – Research Presentation PowerPoint Template

Just as the name suggests, this PowerPoint template is designed with biology and science-related presentations in mind. It includes many useful slide layouts that can be used to make various types of research presentations. There are 30 different slide designs included in this template with editable shapes and colors.

Modern Science & Research PowerPoint Template

If you’re looking for a PowerPoint template to create a modern-looking research presentation, this template is perfect for you. It features a collection of modern and attractive slides with lots of space for including images, icons, and graphs. There are 30 unique slides in the template with light and dark color themes to choose from.

Marketing Report & Research PowerPoint Template

This PowerPoint template doubles as both a research and report slideshow. You can use it to create various marketing reports as well as marketing research presentations. It comes with 30 slides that feature minimal and clean designs. It includes lots of editable charts, infographics, and tables as well.

Market Research Presentation PowerPoint Template

Another modern PowerPoint template for making market research presentations. This template includes 25 unique slides with master slides, image placeholders, and editable colors. The template is ideal for marketing agencies and corporate businesses.

Free Academic Research Thesis PowerPoint Template

This free PowerPoint template is designed for defending your academic research thesis dissertation. Needless to say, it’s a useful template for academics as well as teachers. The template features 23 unique slide layouts with customizable designs.

Free Economics Research Thesis Presentation Template

You can use this free template to create thesis and research presentations related to economics. It’s useful for academic students and gives you the freedom to choose from 21 slide layouts to make your own presentations.

Labia – Research Presentation Powerpoint Template

Labia is a research presentation template made for professionals. It comes with a set of modern slides with multipurpose designs. That means you can customize them to make many different types of research presentations. There are 30 unique slides included in this template that come in 5 different color themes.

Medical Research Infographics & Powerpoint Slides

You’ll be using lots of charts, graphs, and infographics in your presentations to showcase data in visual form. Not to mention that visuals always work well for attracting the audience’s attention. You can use the infographic slides in this template to create better research presentations. Each slide features a unique infographic with animated designs.

Foreka – Biology Education & Research Presentation PPT

Foreka is a PowerPoint template made for educational presentations, especially for covering topics related to biology. But it can also be customized to present your research presentations. The slides have very useful layouts that are most suitable for making research slide designs. There are 30 slides included with light and dark color themes.

Maua – Aesthetic Business Research PowerPoint Template

This PowerPoint template is suitable for making elegant and stylish business reports and business research presentations. It’s especially great for making background research and competitor research slideshows. The template comes with 30 slides featuring master slides, image placeholders, and more.

World Data Scientist Powerpoint Presentation Template

You can use this PowerPoint template to create research presentations for many different types of topics, industries, and projects. The template includes lots of data-centric slides where you can easily showcase your data in visual form. There are 30 unique slides included with the template as well.

Free SWOT Analysis Infographics PowerPoint Template

SWOT analysis is a commonly used methodology in business research presentations. With this free PowerPoint template, you can create stylish SWOT analysis infographics for your presentations. It includes SWOT infographics in 30 different styles.

Free Market Research Presentation Infographics PPT

This is a collection of free PowerPoint slides that feature various styles of infographics you can use in your business and market research presentations. There are 30 different infographic slides included in this template. You can edit, change colors, and customize them however you like.

Sinara – Science & Research Powerpoint Template

Sinara is a brilliant PowerPoint template you can use to craft a professional presentation for science-related research and reports. It’s available in 3 different color schemes as well as the option to customize the colors to your preference. The template comes in light and dark themes too.

Political Science and Research PowerPoint Template

This PowerPoint template will be quite useful to political science and international relations students. It features a total of 150 slides you can use to create attractive presentations for your research and methodologies. There are slides in 5 different color schemes.

How to Make a Research Poster in PowerPoint

We bet you didn’t know that you could actually design posters in PowerPoint. Well, you can and it’s very easy to do so.

The easiest way to make a poster in PowerPoint is to use a pre-made template like the one above.

You can easily copy one of the slides from a template, and resize the slide dimensions to create a vertical poster. Then add a title with a few lines of text and you’ll have yourself a poster.

Or, if you want to craft a poster from scratch, you can read our complete guide on how to create posters in PowerPoint with step-by-step instructions.

For more useful presentation templates, be sure to check out our best educational PowerPoint templates collection.

Princeton Correspondents on Undergraduate Research

How to Make a Successful Research Presentation

Turning a research paper into a visual presentation is difficult; there are pitfalls, and navigating the path to a brief, informative presentation takes time and practice. As a TA for  GEO/WRI 201: Methods in Data Analysis & Scientific Writing this past fall, I saw how this process works from an instructor’s standpoint. I’ve presented my own research before, but helping others present theirs taught me a bit more about the process. Here are some tips I learned that may help you with your next research presentation:

More is more

In general, your presentation will always benefit from more practice, more feedback, and more revision. By practicing in front of friends, you can get comfortable with presenting your work while receiving feedback. It is hard to know how to revise your presentation if you never practice. If you are presenting to a general audience, getting feedback from someone outside of your discipline is crucial. Terms and ideas that seem intuitive to you may be completely foreign to someone else, and your well-crafted presentation could fall flat.

Less is more

Limit the scope of your presentation, the number of slides, and the text on each slide. In my experience, text works well for organizing slides, orienting the audience to key terms, and annotating important figures–not for explaining complex ideas. Having fewer slides is usually better as well. In general, about one slide per minute of presentation is an appropriate budget. Too many slides is usually a sign that your topic is too broad.

Limit the scope of your presentation

Don’t present your paper. Presentations are usually around 10 min long. You will not have time to explain all of the research you did in a semester (or a year!) in such a short span of time. Instead, focus on the highlight(s). Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

You will not have time to explain all of the research you did. Instead, focus on the highlights. Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

Craft a compelling research narrative

After identifying the focused research question, walk your audience through your research as if it were a story. Presentations with strong narrative arcs are clear, captivating, and compelling.

• Introduction (exposition — rising action)

Orient the audience and draw them in by demonstrating the relevance and importance of your research story with strong global motive. Provide them with the necessary vocabulary and background knowledge to understand the plot of your story. Introduce the key studies (characters) relevant in your story and build tension and conflict with scholarly and data motive. By the end of your introduction, your audience should clearly understand your research question and be dying to know how you resolve the tension built through motive.

• Methods (rising action)

The methods section should transition smoothly and logically from the introduction. Beware of presenting your methods in a boring, arc-killing, ‘this is what I did.’ Focus on the details that set your story apart from the stories other people have already told. Keep the audience interested by clearly motivating your decisions based on your original research question or the tension built in your introduction.

• Results (climax)

Less is usually more here. Only present results which are clearly related to the focused research question you are presenting. Make sure you explain the results clearly so that your audience understands what your research found. This is the peak of tension in your narrative arc, so don’t undercut it by quickly clicking through to your discussion.

• Discussion (falling action)

By now your audience should be dying for a satisfying resolution. Here is where you contextualize your results and begin resolving the tension between past research. Be thorough. If you have too many conflicts left unresolved, or you don’t have enough time to present all of the resolutions, you probably need to further narrow the scope of your presentation.

• Conclusion (denouement)

Return back to your initial research question and motive, resolving any final conflicts and tying up loose ends. Leave the audience with a clear resolution of your focus research question, and use unresolved tension to set up potential sequels (i.e. further research).

Use your medium to enhance the narrative

Visual presentations should be dominated by clear, intentional graphics. Subtle animation in key moments (usually during the results or discussion) can add drama to the narrative arc and make conflict resolutions more satisfying. You are narrating a story written in images, videos, cartoons, and graphs. While your paper is mostly text, with graphics to highlight crucial points, your slides should be the opposite. Adapting to the new medium may require you to create or acquire far more graphics than you included in your paper, but it is necessary to create an engaging presentation.

The most important thing you can do for your presentation is to practice and revise. Bother your friends, your roommates, TAs–anybody who will sit down and listen to your work. Beyond that, think about presentations you have found compelling and try to incorporate some of those elements into your own. Remember you want your work to be comprehensible; you aren’t creating experts in 10 minutes. Above all, try to stay passionate about what you did and why. You put the time in, so show your audience that it’s worth it.

For more insight into research presentations, check out these past PCUR posts written by Emma and Ellie .

— Alec Getraer, Natural Sciences Correspondent

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[Updated 2023] Top 20 PowerPoint Templates to Devise a Systematic Research Methodology

Kritika Saini

Developing a systematic research methodology is essential for conducting effective investigations. It ensures clarity, rigor, validity, replicability, ethical integrity, and efficiency in the research process. It serves as a roadmap that guides researchers through the study, enabling them to generate reliable findings and contribute to the advancement of knowledge in their respective fields.

Research Methodology Templates to Conduct Rigorous and Reliable Research

By following a well-structured approach, you can enhance the efficiency of your research and produce meaningful results. Therefore, SlideTeam brings you a collection of content-ready and custom-made PPT templates to help you save time by providing pre-designed structures and frameworks for research methodologies. You can customize these templates to fit your specific projects, eliminating the need to create a methodology from scratch. 

This time-saving aspect allows you to focus more on the actual research process. Secondly, these ready-made templates provide you with consistency and standardization in methodologies. They ensure that essential elements are included and organized in a logical manner, making it easier for readers and reviewers to understand and evaluate the research. They also serve as a helpful guide, ensuring that researchers cover all necessary components and follow best practices. They provide a clear and structured format for learning about research methodologies and help researchers develop a systematic approach to their work. Overall, research methodology templates streamline the process, enhance consistency, and serve as educational resources for researchers at various levels of expertise.

Browse the collection below and ensure that your methodology is comprehensive and well-written. 

Let's begin!

Want to elevate your creativity? Check out this blog.  

Template 1: Research method PPT Template

Save time and ensure consistency with our research methodology template. Designed to streamline your research process, our content-ready template provides a pre-designed structure and framework for developing your methodology section. Use this actionable PPT to focus more on conducting your research while ensuring that all essential elements are covered and organized in a logical manner. Enhance your efficiency and maintain consistency with our research methodology template. 

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Template 2: Research Methodology Process Analysis Template

This is a content-ready PowerPoint template to maximize the effectiveness of your research. This professional and appealing template guides you step-by-step through the research process, from defining your research question to analyzing and interpreting data. With a structured framework in place, you can ensure that your methodology is comprehensive, rigorous, and adheres to best practices. Save time and maintain consistency by using our research methodology process template, empowering you to conduct high-quality research and generate meaningful insights.

Template 3: Business Research Design and Methodology Template

Accelerate your business research endeavors with our business research methodology proposal template. This comprehensive e template provides a solid framework for crafting a well-structured and persuasive research proposal. Streamline the proposal development process by leveraging our template's pre-designed sections, including problem statement, research objectives, methodology, timeline, and budget. Present your proposal with confidence, knowing that you have followed a proven format and incorporated essential elements. Take your business research to the next level with our business research methodology proposal template. 

Template 4: Market Share Research Methodology Template

Wish to uncover valuable market insights? Deploy this ready-made PowerPoint template that simplifies the process of analyzing market share data, allowing you to assess your company's performance in relation to competitors. With pre-designed sections for data collection, analysis, and visualization, easily track market trends, identify growth opportunities, and make data-driven decisions. Save time and enhance your market research efforts with our market share research template, empowering you to stay ahead in a competitive business landscape. 

Template 5: PESTEL Analysis Research Methodology PPT Template

Gain a comprehensive understanding of your business environment with our pre-designed PESTEL analysis research methodology template. This versatile template provides a structured framework for conducting a thorough analysis of the political, economic, social, technological, environmental, and legal factors impacting your industry or market. Easily identify key trends, opportunities, and risks by utilizing our pre-designed sections and guidance. Streamline your research process and make informed strategic decisions using our PESTEL Analysis research methodology template, ensuring your business stays ahead of the curve.

Template 6: Research Methodology with 3 Step Process Map PPT Template 

Looking for ways to create a research methodology process? Achieve research success with our content-ready PPT template which simplifies the research journey into three steps. Collect data, conduct research, and evaluate your findings to draw meaningful conclusions. With our template, you'll stay organized and ensure consistency throughout your research process. Maximize your research potential and achieve impactful results using our premium PPT slide.

Template 7: Rational Sections Research Methodology Template

This is a well-structured PowerPoint template that features distinct sections that guide you through every aspect of your research. From clearly defining research objectives to selecting appropriate data collection methods, analyzing data, and interpreting results, this PPT slide ensures you cover all essential components. With pre-designed sections for literature review, research design, data analysis, and more, you can streamline your research process and maintain consistency. Harness the potential of each section in our research methodology template to conduct rigorous and impactful studies. 

Template 8: Research Methodology with Analysis PPT Template 

Unleash the power of data-driven insights with our ready-made PPT template. This all-inclusive template integrates research methodology and data analysis, providing a comprehensive framework for conducting robust studies. From defining research objectives to data collection, cleaning, and analysis, our template guides you through each step of the research process. With pre-designed sections for statistical analysis, visualizations, and interpretation, uncover meaningful patterns and trends in your data. Elevate your research endeavors with this actionable template and unlock valuable insights for informed decision-making.

Template 9: Research Methodology Workflow PPT Template 

Wish to optimize your research workflow? Use this content-ready PPT template that simplifies the process of planning, executing, and documenting your research methodology. With pre-designed sections for each stage, including research question formulation, data collection, analysis, and reporting, this pre-designed template ensures a structured and organized approach. Streamline your workflow, enhance collaboration, and maintain consistency throughout your research project with our professional and appealing PPT slide. 

Template 10: Research Methodology with Literature Review PPT Template

Deploy this content-ready PowerPoint template to elevate your research that showcases crucial elements of literature review, providing a seamless framework for conducting rigorous investigations. With this pre-designed PPT template exhibiting research objectives, appropriate methods, a thorough literature review, and findings with existing knowledge, you can save time, maintain consistency, and produce impactful research. Leverage our PPT template to uncover valuable insights and contribute to the advancement of knowledge in your field.

Template 11: Framework of Exploratory Research Methodology PPT Template  

Embark on a journey of discovery and provide a structured framework for conducting exploratory research using our content-ready template. Delve into uncharted territories and uncover new insights by incorporating this premium template. Use this PPT slide to identify problem, data collection methods, analysis techniques, and interpretation. This PowerPoint template guides you through the exploratory research process. Unlock novel perspectives, generate hypotheses, and fuel innovation using our ready-made slide.

Template 12: 5 Steps Indicating Research Methodology Process PPT Template

Looking for ways to streamline your research journey? Deploy this content-ready PowerPoint template to simplify the research process into five clear and manageable steps: Define, Design, Collect, Analyze, and Report. Each step is accompanied by pre-designed sections, ensuring a systematic approach to your research project. From formulating research questions to presenting your findings, this premium template provides a structured framework for success. Save time, stay organized, and achieve research excellence with this ready-made template.

Template 13: Graph of Primary Research Methodology PPT Template  

Experience the power of data-driven insights with this professional and appealing PPT template. Designed for primary research, this template offers a comprehensive framework that includes field trials, observations, interviews, focus groups, and surveys. Easily visualize and navigate through each stage of your research process, from data collection to analysis. Organize and document your findings to maximize the effectiveness of your primary research and make informed decisions using our ready to use PowerPoint template. 

Template 14: Research Methodology Framework of Market Analysis PPT Template 

Use this content-ready PPT template tailored specifically for market analysis to guide your research process. From defining research objectives to selecting appropriate data collection methods, analyzing market trends, and drawing meaningful conclusions, our template covers all essential aspects. Streamline your market analysis, maintain consistency, and make data-driven decisions with ease using our Research Methodology Framework for Market Analysis template. Stay ahead of the competition and capitalize on market opportunities. 

Template 15: Four Steps Process of Research Methodology PPT Template 

This is a ready to use PPT template that provides you a structured and organized approach for your research methodology It includes a four-step process: Project Design, Data Acquisition, Data Analysis, and Strategy Recommendation to plan your research project, gather relevant data, analyze it using appropriate techniques, and derive actionable strategy recommendations. Save time and enhance the effectiveness of your research with our premium template, empowering you to make informed decisions and achieve impactful results.

Template 16: Market Research Methodology and Techniques PPT Template 

This comprehensive template equips you with a range of methodologies and techniques to effectively study and understand your target market. From surveys and interviews to focus groups and data analysis, this premium template covers a wide array of research methods. It provides pre-designed sections for each technique, guiding you through the research process and ensuring consistency.

Template 17: Quantitative Market Research Methodology Framework PPT Template 

This template serves as a guide to direct your market research endeavors. Showcasing each stage of the research process, including research design, data collection methods, analysis techniques, and reporting, this template ensures a systematic approach to quantitative market research. Create professional and engaging presentations, highlighting your research methodology with ease.

Template 18: Process Tree for Research Methodology PPT Template 

Use this content-ready PPT template that outlines the sequential steps involved in conducting a research study. It serves as a roadmap, depicting the flow of activities from research question formulation to data collection, analysis, and interpretation. Like the branches of a tree, each step branches out into sub-steps and tasks, highlighting the interconnectedness and dependencies. Grab this ready-made PowerPoint template that provides you with a clear and engaging overview, ensuring researchers stay organized and follow a systematic approach throughout their research journey.

Template 19: Flowchart for Research Methodology PPT Template

Deploy this pre-designed PPT that illustrates the logical flow of steps and decisions involved in conducting a research study. Similar to a roadmap, it presents a series of interconnected boxes or shapes connected by arrows, representing the sequential progression of activities. Each box represents a specific task or process, and the arrows indicate the direction of the flow. Incorporate this PPT slide to help your audience understand the research process at a glance, making it engaging and crisp to follow the logical progression of their study.

Template 20: Eleven Stage Process for Research Methodology PPT Template  

Unleash the power of simplicity in research methodology using our PPT template that eliminates complexity and guides you through each step effortlessly. From defining objectives to data analysis, we've got you covered. Simplify your research journey and unlock meaningful insights with ease.

Our content-ready and custom-made templates empower researchers to streamline their work, save time, and maintain consistency. With its comprehensive structure and pre-designed sections, it simplifies the research process, ensuring all essential components are covered. Maximize your research potential and achieve impactful results with our user-friendly template.

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FAQs on Research Methodology

What are the four types of research methodology.

The four types of research methodology commonly used in academic and scientific studies are:

Descriptive Research: This type aims to describe and document the characteristics, behavior, and phenomena of a particular subject or population. It focuses on gathering information and providing an accurate portrayal of the research topic.

Experimental Research: This approach involves the manipulation and control of variables to establish cause-and-effect relationships. It often includes the use of control groups and random assignment to test hypotheses and draw conclusions.

Correlational Research: This methodology examines the statistical relationship between two or more variables without direct manipulation. It aims to identify patterns and associations between variables to understand their degree of relationship.

Qualitative Research: This approach focuses on exploring and understanding the subjective experiences, perspectives, and meanings attributed by individuals or groups. It involves methods such as interviews, observations, and analysis of textual or visual data to uncover insights and interpretations.

What are the 3 main methodological types of research?

The three main methodological types of research are:

Quantitative Research: This approach involves the collection and analysis of numerical data to uncover patterns, relationships, and statistical trends. It focuses on objective measurements, often utilizing surveys, experiments, and statistical analysis to quantify and generalize findings.

Qualitative Research: This methodology aims to understand the subjective experiences, meanings, and social contexts associated with a research topic. It relies on non-numerical data, such as interviews, observations, and textual analysis, to explore in-depth perspectives, motivations, and behavior.

Mixed-Methods Research: This type of research integrates both quantitative and qualitative approaches, combining the strengths of both methodologies. It involves collecting and analyzing both numerical and non-numerical data to gain a comprehensive understanding of the research problem. Mixed-methods research can provide a more nuanced picture by capturing both statistical trends and rich contextual information.

What are the 7 basic research methods?

There are several research methods commonly used in academic and scientific studies. While the specific categorization may vary, here are seven basic research methods:

Experimental Research: Involves controlled manipulation of variables to establish cause-and-effect relationships.

Survey Research: Utilizes questionnaires or interviews to collect data from a sample population to gather insights and opinions.

Observational Research: Involves systematic observation of subjects in their natural environment to gather qualitative or quantitative data.

Case Study Research: In-depth analysis of a particular individual, group, or phenomenon to gain insights and generate detailed descriptions.

Correlational Research: Examines the statistical relationship between variables to identify patterns and associations.

Qualitative Research: Focuses on understanding subjective experiences, meanings, and social contexts through interviews, observations, and textual analysis.

Action Research: Involves collaboration between researchers and participants to address real-world problems and generate practical solutions.

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30+ Best Research PowerPoint Templates (For Research Presentations)

Research, no matter the form, is a stressful and tedious undertaking. It requires a significant tolerance for mundane work, and can easily be one of the biggest undertakings of any discipline.

Yet it can become even more stressful when it comes time to present that research as the credibility of your work can often hinge on how you choose to present it. Many seasoned individuals in the research field turn to pre-made templates to craft a compelling research ppt presentation.

It’s for this reason that we’ve compiled a list of the best premium and free research PowerPoint templates covering everything from qualitative, and marketing, to medical research ppt options.

If you’re looking to create an incredible presentation for your research, then look no further than our extensive list of research ppt presentation options, each tailored to make sure you have everything you need to stand out and make a difference with your work.

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Bolo PPT Template

Agency Portfolio PPT

Ciri PPT Template

Analysiz Powerpoint

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The X Note Template

Biolabs – science research powerpoint template.

BioLabs is a PowerPoint template that’s most suitable for science-related research presentations. This template includes many unique slides with sleek and modern designs. It includes customizable graphics, charts, and vector icons too.

Medical Research Diagrams PowerPoint Template

This is a collection of 24 different diagram slides for PowerPoint. There are a variety of diagram designs included in this template for showcasing your research data and stats in visual form. The slides are available in 90 color themes as well.

Science & Research Presentation PowerPoint Template

Create the perfect presentation for your science research projects using this PowerPoint template. It includes 30 different slides that come in both light and dark color themes. You can also customize the colors and fonts of each slide.

Environmental Thesis Research PowerPoint Template

This PowerPoint template is designed for making presentations on environmental research topics. It features 60 slides in total featuring light and dark slide layouts. There are editable charts, graphs, and infographics too.

Market Research Analytics Slides for PowerPoint

A useful PowerPoint template for making market research presentations. It includes 20 unique slides featuring various types of business marketing graphs, charts, and diagrams that are must-haves for all kinds of marketing presentations.

Modern Marketing Research PPT

If you’re looking to hunt down the best marketing research PowerPoint templates, the above-featured product is a solid contender that deserves to make it to your shortlist. It features 25 clean, and modern slides that can be fully customized to your specific requirements.

Qualitative Research PPT

Fancy a good qualitative research ppt that really stands out? Look no further than this multipurpose template that can be used for research as well as business purposes. As one of the best research PowerPoint templates, it offers a multitude of amazing features that really should be seen to be fully appreciated.

University Research Paper PowerPoint Template

This is an excellent choice for looking to get their hands on a versatile university research ppt presentation. It contains 130 slides, 7 premade colors, free fonts, and a lot more. When it comes to the best research ppt templates, this option stands at the top of the league.

Science And Research PPT Presentation

Create a fantastic presentation for your science research with this template for PowerPoint. Despite the name, this template is a multipurpose ppt providing you with thirty custom slides, a range of placeholder images, and much more.

Mrketing Research PPT Presentation

Compiling an assortment of marketing research? Look no further than this Marketing Research PowerPoint template. The template uses a modern and clean slide design and provides a range of one hundred and fifty custom slides, spread across five unique theme options.

Laboratory & Science Research PowerPoint Template

This Laboratory and Science Research PowerPoint template is a masterclass example of a research presentation platform. It provides you with a range of ultra-modern slide designs, each with their own placeholder images and graphics. The template consists of thirty-six different slide designs, a free font, and many other bonus features for you to enjoy.

Scientist – Research PPT Presentation

Scientist is a research PowerPoint template that provides you with a selection of green-styled custom slides, and a unique minimalistic look to its presentation format. The template consists of thirty different slide designs.

Garnie – Research PPT Presentation

Garnie is a wonderfully crafted research PowerPoint template. Providing you with a modern presentation format, and a range of minimal stylized custom slides. If you’re looking to present your research in a compelling fashion, you can’t go wrong with Garnie.

SEO Research PPT Presentation

If you’re conducting market research, specifically into SEO keywords, then Venus is the presentation template for you. Providing you with a range of custom slides tailored towards presenting SEO research information. There are thirty ultra-modern custom slides to choose from, two iconic themes, image placeholders, and much more.

Technology Research PPT Presentation

The Techno PowerPoint template is designed to help you present research findings in a compelling and captivating fashion. Each slide is tailored with a selection of infographics, charts, and information presentation options.

Pharmaceutical & Biotechnology PowerPoint Template

If you’re in the pharmaceutical or biotechnology field, then it can be difficult to find proper presentation formats for showing off your research. Thankfully, the Pharmaceutical & Biotechnology PowerPoint Template has been created to provide an expertly designed platform for your work. It comes with thirty-two custom slides and a range of customization options for you to enjoy.

Labvire – Science Research PPT Presentation

Labvire is a research presentation template, designed with a sleek and clean slide design. The template comes with a range of image and icon placeholders, as well as a free font pack. There are forty unique slides, as well as a range of infographics for you to use.

Social Media Research PPT Presentation

Looking into social media trends, and compiling research? Then you need the Social Media Trends PowerPoint template. This presentation format is designed to display social media research and provide industry insights that your company can use. The template provides over one hundred custom slides for you to use.

Medical Research PPT Presentation

When it comes to medical research, you often need to display complex information to your audience. That’s where this collection of Medical Infographic PowerPoint Animated slides comes in, equipping you with a range of extensive infographic designs to get your research findings across the right way.

Biotechnology Research PPT Presentation

The Biotech template is a staple in the research presentation field. It uses a minimal and clean slide design, and comes equipped with a range of custom slides that will help you to display your research findings in style.

Sinara – Research PPT Presentation

Sinara is a modern gradient-styled presentation template, equipped with a multipurpose platform that is well suited to research presentations. The template has a massive library of custom slides, totaling seven hundred and twenty in total, and provides a range of custom themes for you to enjoy.

Pandemik – Research PPT Presentation

The Pandemik medical template is a robust and reliable research presentation template. It is equipped with a range of compelling slide designs, and wonderfully tailored aesthetic bordering choices. The template consists of a massive one thousand two hundred different slides, multiple themes, infographics, and more.

Chemica – Research PPT Presentation

Chemica is a pharmacy research PowerPoint template, designed with a beautiful gradient and abstract style. The template comes equipped with a range of custom slides, image placeholders, and even animated infographics to help show off your research.

Research PPT Presentation

Show off your Biologist research with the Biologist PowerPoint Presentation Template. A simple, yet captivating template style that prioritizes clean functionality over flashy style. A great choice for those looking to present clean and easy-to-understand information.

Auxilium – Research PPT Presentation

Auxilium is a professionally designed research template, designed for presenting SEO research and market research. The template uses a sleek white on blue slide design and comes with a range of bordering options to match the aesthetic.

Free Research PowerPoint Templates

Research is a costly endeavor, so it’s understandable if you want to avoid spending any money on a professional premium research template. Let’s take a look at some free research PowerPoint templates you can get your hands on right now.

Clinical Case – Free Research Presentation Template

Clinical Case is an extensive presentation research template, providing you with a range of simple slide designs that makes molding the template for your own personal needs a breeze.

Free Criminology Research PPT Presentation

If you’re putting together a criminology dissertation, and need a qualitative research ppt for the same, this template is right up your alley. It’s one of the best free research PowerPoint templates out there, and contains 26 powerful slides to impress your audience.

Free Marketing Research PPT Presentation

Check out this research ppt presentation providing you with everything that you need to leave your clients spellbound. It’s one of those free research PowerPoint templates that can easily give virtually any premium product a run for its money.

Free Research PPT Template

Scouring the internet for a feature-rich qualitative research ppt that sets you apart from the crowd? This free research PowerPoint template is just what you need. Whether you use it for University research purposes, or business marketing presentations, it will always exceed your expectations.

Free Research PPT Presentation

Chemistry Thesis, despite what the name might suggest, is a multipurpose research template that provides a great foundation to present your research in a sleek and modern format. The template provides a range of beautifully tailored custom slides and infographics for you to enjoy.

Free Research PowerPoint Template

The Intellectual Property template is a fantastically designed thesis and research platform, with a range of simple slide designs. The template provides custom slides, infographics, image placeholders, and even icons for you to use.

Present Your Research Effectively with These Templates!

There is nothing easy about presenting your research in a compelling and captivating fashion. But that doesn’t mean finding the right template to get you started has to be a struggle. With these templates under your belt, you have everything you need to make an incredible research presentation.

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