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Shopping Mall Business Plan

Published Mar.17, 2023

Updated Apr.24, 2024

By: Cynthia Turner

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Table of Content

1. Shopping Mall Business Plan Sample and Template

This business plan for building a shopping mall can be a great resource for entrepreneurs looking to start their own shopping mall.

It provides an overview of the mall’s structure, operations, and financials to help them understand the market and make well-informed decisions.

Lastly, it includes a marketing strategy that outlines how to start a shopping mall and how it will differentiate itself from the competition, which can be used for various business plans like Supermarket Business Plan .

2. Executive Summary

Business overview.

The Arcade Shopping Mall is a one-stop shopping destination for quality products and services. It will offer its customers various products and services, from clothing, electronics, and health and beauty to entertainment and leisure activities. The small shopping mall business plan will also feature a large food court, a play area for children, and a variety of specialty shops.

The mall will provide a safe, pleasant shopping experience for its customers and will strive to create a sense of community within the mall. The mall will be conveniently located in a densely populated area, making it easily accessible to customers.

We plan to use the latest technology to create an enjoyable, stress-free shopping experience. Our mall will feature a variety of high-end stores, restaurants, and entertainment options, including a movie theater, bowling alley, and arcade. We plan to use innovative marketing strategies, such as social media campaigns and targeted advertising, to reach our target customers.

Our Wholesaling Business Plan offers a wide variety of products for customers. We offer a selection of luxury and everyday items, including

• Clothing and Apparel: T-shirts, jeans, dresses, jackets, activewear, sweaters, and accessories.
• Footwear: Athletic shoes, sandals, boots, and dress shoes.
• Electronics: Phone accessories, tablets, laptops, headphones, and speakers.
• Home Goods: Furniture, bedding, kitchenware, and home décor.
• Beauty Products: Makeup, skincare, hair care, and fragrances.
• Jewelry: Watches, necklaces, rings, and earrings.
• Toys: Action figures, dolls, and educational toys.
• Sporting Goods: Exercise equipment, team sports gear, and outdoor recreation gear.
• Books and Movies: Books, DVDs, and video games.

Customer Focus

Same as our Sandwich Shop Business Plan , we will ensure that our customers are always our top priority. We will provide excellent customer service in all aspects of our business. We will ensure that our customers always have access to the products and services they need. We will strive to create an enjoyable shopping experience for our customers. We will also use customer feedback to continuously improve our services and products.

Management Team

Our management team will consist of experienced professionals from various backgrounds. We will have a team of experienced managers and supervisors who will be responsible for overseeing the day-to-day operations of the shopping mall. Compared to our Food Truck Business Plan , we will also have a team of experienced marketing and sales professionals responsible for driving customer traffic and sales.

Success Factors

Our success will depend on several factors, including our ability to provide excellent customer service, our ability to source high-quality products and services, and our ability to market our products and services effectively. We will also need to be able to manage our operations and finances effectively. Additionally, we will need to be able to develop and maintain relationships with our suppliers and vendors.

Financial Highlights

Our financial highlights include revenue projections, capital and investment requirements, and estimated profits. In the business plan shopping mall project, we will generate revenue from selling products and services and tenant rent payments. We will also have initial capital and investment requirements to construct the shopping mall and purchase equipment and supplies. Our expected profits will depend on the success of our operations and our ability to generate customer traffic.

• Revenue growth of 8.5% year over year
• Operating profit of $5.0 million in Year 1
• Positive cash flow from operations of $2.5 million in Year 1
• Total capitalization of $20 million
• Debt-to-equity ratio of 1.0:1
• Return on equity of 15% in Year 1
• Payback period of 5 years

3. Company Overview

Who is arcade shopping mall.

Arcade Shopping Mall is a modern shopping complex located in the heart of a major metropolitan area. The mall offers a wide variety of goods and services and has grown to become a destination for shoppers from all over the region. The mall is owned and operated by a private developer who has invested significant capital into the mall to keep it competitive and up-to-date.

Arcade Shopping Mall History

Arcade Shopping Mall was opened in the year 2020 and since then has quickly become a popular shopping venue. It is conveniently located near public transportation and other nearby amenities. The mall business proposal offers a wide selection of department stores, specialty shops, and an array of dining and entertainment options. The mall also features an indoor play area for children and a movie theater.

The mall has a management team that is dedicated to providing excellent customer service and creating a safe and comfortable shopping environment. The team works hard to ensure that the mall is clean and well-maintained and that customers have an enjoyable shopping experience. The mall also works to keep up with the latest trends and to stay ahead of the competition.

The mall has grown steadily since its opening, and the management team is always looking for ways to improve the mall and make it more appealing to potential customers. The mall is committed to providing an enjoyable shopping experience for all who visit.

The key elements of the business concept of Arcade Shopping Mall are:

• Convenience: Arcade Shopping Mall provides customers with a convenient and easy-to-use shopping experience that can be accessed from any device.
• Rewards: We offer a variety of rewards programs that allow customers to earn rewards points for their purchases and redeem them for discounts.
• Variety: Our selection of products ranges from the world’s leading brands to unique and hard-to-find items.
• Quality: We are committed to providing customers with the highest quality products and customer service.
• Engagement: Our interactive shopping experience encourages customers to engage with our products and services.

4. Industry Analysis

The shopping mall industry has grown tremendously over the past several years, with the number of shopping malls in the United States nearly doubling since the 1980s. Shopping malls have become a staple of American consumer culture, providing various goods and services in one convenient location.

The global shopping mall industry is estimated to be worth $1.4 trillion in 2018, with the U.S. contributing the largest share of that figure. This growth is projected to continue, with the global market expected to reach $2.7 trillion by 2025. The growth is driven by several factors, including changing consumer preferences, technological advances, and an expanding global middle class.

The shopping mall industry is highly competitive and fragmented, with major players such as Simon Property Group, Westfield Corporation, and Brookfield Property Partners controlling a large market share. These companies operate large, regional shopping malls that are often the destination of choice for consumers.

Despite the competition, there is still room for smaller, locally-owned shopping malls to succeed. These malls can focus on providing a unique experience that appeals to local shoppers and differentiates them from larger national players. In addition, these malls can focus on providing services and amenities that larger malls may not have, such as specialty stores, local restaurants, and entertainment options.

Overall, the shopping mall industry is expected to remain a lucrative market for the foreseeable future. With the right approach, locally-owned malls can still achieve success in this crowded and competitive space.

5. Customer Analysis

Demographic profile of target market.

The target market for a shopping mall should be identified based on the location, the types of goods and services offered, and the demographic makeup of the local community. The demographic profile of the U.S. target market is highly diverse and includes a mix of gender, race, ethnicity, income level, and age. The U.S. population is estimated to be 329,064,917, with an estimated median age of 37.9 years. The population is 68.6% non-Hispanic White, 13.4% Hispanic, 13.3% African American, 5.9% Asian, and 4.3% of other races or multiple races. The average household income is estimated at $59,039, and the median is $50,895.

Customer Segmentation

Shopping malls should segment their customers based on their purchasing behaviors. For the shopping mall business plan, customer segmentation can be based on age, gender, income level, and geographic location. The segmentation can be further divided into sub-segments such as age (under 18, 18-25, 25-45, 45-65, and 65+), gender (male and female), income level (low, medium, and high), and geographic location (city, suburban, and rural). By segmenting the customers, the business can better understand the needs of each segment and develop marketing strategies to target specific segments.

6. Competitive Analysis

In developing a shopping center business plan, the shopping mall industry is highly competitive and there are a number of established players in the market. In order to succeed, our shopping mall business plan must consider the market competition and identify ways to differentiate our product offering and create a competitive advantage.

Direct and Indirect Competitors

Direct Competitors

The direct competitors of our shopping mall business plan include national and international shopping malls, department stores, specialty stores, and online retail outlets. We must consider the services, prices, location, and convenience factors that these competitors offer in order to compete effectively.

Indirect Competitors

Indirect competitors include other entertainment venues, such as movie theaters, amusement parks, and other leisure activities. We must consider how our shopping mall will provide unique experiences and services that will draw customers away from these competitors.

Competitive Advantage

It is important to identify the unique features and benefits the shopping mall offers to make it stand out from its competitors. Competitive advantages include low prices, convenient location, extensive product selection, and excellent customer service.

Our competitive advantage lies in our ability to offer a unique shopping experience. We will focus on creating an inviting atmosphere with high-quality customer service and an extensive selection of products and services. We will also focus on providing exclusive deals, discounts, and innovative shopping experiences, such as virtual reality tours and interactive displays.

7. Marketing Plan

The marketing plan for the shopping mall business model will focus on five key aspects:

• Target market identification: The target market for this shopping mall business is consumers who are looking for a convenient, wide selection of products at competitive prices. The target market will consist of individuals with various income levels and spending habits.
• Branding and positioning: The shopping mall will be positioned as a premier shopping destination offering an extensive selection of products at competitive prices. The brand will be associated with quality and value.
• Marketing mix: The marketing mix for this shopping mall business will include traditional advertising, direct mail, online marketing, and public relations. The focus will be on reaching the target market and communicating the message of value and quality.
• Professional website: The shopping mall will have a professional website with an e-commerce platform for online shopping. The website will feature information about the mall, including store listings, events, promotions, and more. The website will be optimized for search engines and will include social media links.
• Promotions strategy: The promotions strategy for this shopping mall business will include discounts, coupons, loyalty programs, and special events. The promotions will drive traffic to the mall and increase sales. These promotions and discounts could include special offers on particular days, “buy one get one free” offers and more.

The direct competitors for this shopping mall business are other shopping malls in the area. These competitors include large retail stores, department stores, and other shopping centers. The indirect competitors are online retailers and other e-commerce sites.

Promotions Strategy

We plan to offer a variety of promotions to attract customers to our shopping mall. As the owner knows how to open a mall, he suggested, we will offer discounts and special offers on a regular basis to encourage customers to purchase products and services. We will also host events and activities, such as fashion shows, product launches, and special offers.

We plan to partner with local businesses and organizations to offer exclusive discounts and promotions to our customers. We will also employ loyalty programs to encourage repeat customers.

Our pricing strategy will be based on offering quality products and services at competitive prices. We will offer high-end products and services at premium prices and budget-friendly products and services at more affordable prices. We will also offer discounts and special offers on a regular basis to attract customers.

We plan to offer various payment options to make our products and services more accessible to our customers. We will accept cash, debit, and credit cards, as well as e-wallet payments.

8. Operations Plan

Operation functions.

Security: The mall must ensure that customer safety is a top priority. This will include having a security team on-site to monitor activity and respond to emergencies.

Maintenance: The mall will need a team to keep the building and grounds in good condition. This will include regular cleaning, repairs, and upkeep of the facility.

Customer Service: The mall must provide customers with an enjoyable shopping experience. This will include providing friendly, helpful service and responding to customer inquiries and complaints.

Marketing: The mall must have a marketing plan to promote the mall and attract customers. This will include advertising, public relations, social media, and other promotional activities.

Management: The mall will need to have a management team in place to oversee the day-to-day operations of the mall. This will include setting goals, creating policies, and ensuring the mall operates efficiently and profitably.

4/15/202X – Obtain Funding

4/22/202X – Develop Business Plan & Hire Professional Team

5/1/202X – Lease Property & Secure Necessary Permits

5/8/202X – Begin Construction

5/15/202X – Hire & Train Staff

5/22/202X – Finalize Construction & Buy Necessary Fixtures & Equipment

6/1/202X – Launch Marketing Campaign

6/8/202X – Open for Business

6/15/202X – Monitor & Evaluate Performance

9. Management Team

The management team of the shopping mall will include a team of highly-skilled professionals who will be responsible for the day-to-day operations of the mall.

Company Staff

The Company Staff consists of experienced professionals who are dedicated to providing superior customer service. The staff is responsible for ensuring that the mall is safe, clean, and enjoyable for customers.

• VP of Retail
• VP of Real Estate
• Store Managers
• Sales Associates
• Support Staff
• Maintenance Staff
• Security Staff

10. Financial Plan

The financial plan for this shopping mall project is based on an initial investment of $10 million. This investment will be used to renovate the mall, purchase new inventory, and hire personnel to manage the mall. The investments will be made in the following areas:

• Renovation: $3 million
• Inventory: $2 million
• Personnel: $2 million
• Advertising/Marketing: $1 million
• Legal Fees: $500,000
• Miscellaneous: $1.5 million

The total cost of the project is estimated to be $10 million.

Key Revenue & Costs

The primary sources of revenue for the mall will come from rent from tenants, sales from tenants, and from other sources, such as parking fees and food court revenue. The mall is estimated to generate approximately $15 million in total annual revenue.

The primary costs for the mall will include rent for the space, personnel costs, and advertising/marketing costs. The mall is estimated to incur total annual costs of approximately $10 million.

Funding Requirements and Use of Funds

The total project cost is estimated at $10 million. To finance the project, the mall will need to secure loans and/or equity investments. It is estimated that approximately $7 million in financing will need to be secured to cover the project’s cost.

The funds will be used as follows:

Key Assumptions

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To successfully launch and operate the mall, the following assumptions will need to be made:

The mall will have a total of 140,000 square feet of retail space, including anchor stores and smaller shops.

The start-up costs for the project will be approximately $15 million.

The mall will be open for business 12 hours a day, seven days a week.

The mall’s primary target market will be middle-income shoppers in the local area.

The mall will have an initial occupancy rate of 75%, with an average rent of $25/square foot.

The mall will offer amenities such as a food court, movie theater, and play area.

A team of experienced retail professionals will manage the mall.

The mall will generate approximately $20 million in gross sales in its first year of operation.

The mall will generate a positive cash flow by the end of its first year of operation.

The mall will have an average annual occupancy rate of 90% over the next five years.

Financial Projections

All tables in PDF

• What is a shopping mall business plan? A shopping mall business plan is a document that outlines the operational and financial objectives of a shopping mall. It typically includes market analysis, marketing strategies, financial projections, operational details, and other information necessary to start and operate a successful shopping mall. The plan should also outline strategies for managing the mall, including leasing strategies, customer service, and marketing.
• Strip mall : A strip mall, also known as a strip center, is a shopping center that consists of a row of storefronts, typically with surface parking in front.
• Enclosed mall: An enclosed mall, or indoor mall, is an indoor shopping center that usually features a variety of stores and restaurants.
• Outlet mall: An outlet mall is a shopping center that features discounted, name-brand merchandise from various stores.
• Super regional mall: A super-regional mall is a large shopping center with numerous department stores, specialty stores, and restaurants.
• Lifestyle mall: A lifestyle mall is a shopping center with a mix of upscale retailers, restaurants, entertainment venues, and services.
• What are the main sources of revenues and expenses for a shopping mall? The main sources of revenue for a shopping mall include retail sales from stores, rental income from tenants, and income from food courts and other amenities. Retail sales are generated from the stores within the mall, which typically includes clothing stores, shoe stores, and other specialty shops. Rental income is generated from tenants who pay to occupy space in the mall. Finally, income from food courts, movie theaters, and other amenities can be a significant source of revenue. The main expenses for a shopping mall include property taxes, rent payments, utilities, maintenance costs, and marketing expenses. Property taxes are typically based on the assessed value of the mall’s property. Rent payments are made to the mall’s landlord and to the tenants who occupy space in the mall. Utilities include electricity, water, sewer, and other services. Maintenance costs include the repair and upkeep of the mall’s grounds and facilities. Finally, marketing expenses include advertising, promotions, and other activities to attract customers to the mall.
• How do you get funding for your shopping mall business plan? One of the most common ways to fund a shopping mall business plan is to approach investors. This can be done through a variety of options, such as through angel investors, venture capitalists, private equity firms, and crowdfunding platforms. Through these sources, investors can provide funding in exchange for equity in the business, meaning that they will be part-owners of the mall. Additionally, some investors may provide debt financing, which involves the mall receiving a loan from the investor that must be paid back, usually with interest. Other sources of funding may include grants and government programs, bank loans, and personal savings.

Download Shopping Mall Business Plan in PDF

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How To Write a Business Plan for Shopping Mall and Retail Center Construction in 9 Steps: Checklist

By henry sheykin, resources on shopping mall and retail center construction.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan
• Bundle Business Plan & Fin Model

Welcome to our blog post on How To Write a Business Plan for Shopping Mall and Retail Center Construction in 9 Steps: Checklist. In this article, we will guide you through the process of revolutionizing the shopping experience with a multi-level retail center that incorporates state-of-the-art technology, sustainable design, and unique pop-up shops curated by local entrepreneurs.

The shopping mall and retail center industry is experiencing significant growth and transformation. According to recent statistics, the global retail industry is projected to reach a value of $31.88 trillion by 2023, with an annual growth rate of 5.3%. This presents a tremendous opportunity for innovative and forward-thinking businesses in the retail sector.

Now, let's dive into the nine essential steps to write a business plan for your shopping mall and retail center construction project:

• Identify your target market and choose a strategic location.
• Conduct thorough market research and analysis to understand your customers' needs and preferences.
• Assess the competition to identify your unique selling points and stand out in the market.
• Determine the feasibility and financial viability of your project by performing a detailed analysis of costs, revenue projections, and return on investment.
• Create a comprehensive construction budget to ensure you have a clear understanding of the financial resources required for the project.
• Develop a robust and tailored marketing strategy to effectively promote your retail center to your target audience.
• Establish partnerships with local entrepreneurs and secure funding from investors or financial institutions to support your project.
• Hire an experienced project management team to oversee and execute the construction process efficiently.
• Ensure you obtain all necessary permits and approvals from relevant authorities to comply with legal and regulatory requirements.

By following these nine steps, you will be well-equipped to write a comprehensive business plan for your shopping mall and retail center construction project. Stay tuned for our upcoming articles, where we will delve deeper into each step, providing you with invaluable insights and tips.

Identify Target Market And Location

Before embarking on constructing a shopping mall and retail center, it is crucial to identify your target market and select an ideal location for your venture. Understanding your potential customers and finding the right location are key factors in the success of your business.

Start by conducting thorough market research to determine the demographics, preferences, and shopping behaviors of your target market. This information will help you tailor your retail center to meet their needs and preferences. Additionally, it will allow you to curate a collection of pop-up shops that align with the tastes and interests of your target customers.

Consider the location carefully when choosing the ideal spot for your shopping mall and retail center. Evaluate factors such as accessibility, visibility, and proximity to your target market. Is the location easily accessible by public transportation? Does it have ample parking space? Is it located in a high-traffic area? These are all important considerations that will impact the foot traffic and potential success of your retail center.

Here are a few tips to help you in identifying your target market and selecting the right location:

• Research local market trends and consumer behaviors to gain insights into your potential customers.
• Conduct surveys or interviews with your target market to understand their preferences and shopping habits.
• Consider partnering with a retail consultant or market research firm to gain a deeper understanding of the market.
• Visit potential locations personally to assess the surrounding area and its suitability for your retail center.
• Engage with local business associations and chambers of commerce to gather information about the area and its potential for growth.

By thoroughly researching your target market and meticulously selecting the perfect location, you are setting the foundation for a successful shopping mall and retail center construction venture.

Conduct Market Research And Analysis

When embarking on the construction of a shopping mall and retail center, conducting thorough market research and analysis is crucial. This step will provide valuable insights into the demand for your project and help you make informed decisions throughout the planning and development process.

One essential aspect of market research is identifying your target market. Understanding the demographics, preferences, and shopping behaviors of your potential customers will enable you to tailor your retail center to meet their needs. Consider factors such as age, income level, and lifestyle when defining your target market.

Furthermore, it is important to assess the overall market dynamics in the area where you plan to build your shopping mall. Evaluate both the current and projected population growth, economic conditions, and consumer spending patterns. This information will aid in determining the potential demand for retail spaces and the viability of your project.

Market Research Tips:

• Diversify data sources: Obtain information from various sources such as government statistics, industry reports, and customer surveys to ensure a comprehensive understanding of the market.
• Analyze competition: Identify existing and upcoming competitors in the area and evaluate their offerings, pricing strategies, and target markets. This will help you position your retail center strategically.
• Engage with the community: Connect with local business associations, chambers of commerce, and potential customers to gather insights and build relationships that can support your project.
• Consider future trends: Stay updated on emerging retail trends, technological advancements, and sustainable practices to incorporate innovative elements into your shopping mall design and offerings.

By conducting thorough market research and analysis, you will gain a deep understanding of your target market, assess the market dynamics, and identify key competitors. Armed with this valuable information, you will be equipped to make informed decisions that will drive the success of your shopping mall and retail center construction project.

Assess Competition

Assessing the competition is a crucial step in developing a successful business plan for a shopping mall and retail center construction. Understanding the existing and potential competitors in your target market will allow you to position your retail center effectively and differentiate it from others.

First and foremost, identify your direct and indirect competitors . Direct competitors are those retail centers that offer similar products or services in the same geographical area. Indirect competitors, on the other hand, may not offer the same products or services but still compete for the same target market.

Next, analyze their strengths and weaknesses . Look at what your competitors are doing well and areas where they may be lacking. This analysis will help you identify opportunities for differentiation and improvement within your own retail center.

Additionally, examine their pricing strategy, marketing tactics, and customer experience . Understanding how your competitors position themselves in the market and attract customers will enable you to develop a unique value proposition and marketing strategy for your own retail center.

During the competitive analysis, look for any gaps or untapped opportunities in the market that your retail center can fulfill. These could be unmet customer needs, underserved demographics, or emerging trends that your competitors have not capitalized on.

Tips for Assessing Competition:

• Visit competitor retail centers to observe their operations, store layouts, and customer dynamics.
• Conduct online research to gather information about their online presence, customer reviews, and social media engagement.
• Engage with the local community and target market to understand their perceptions and preferences regarding existing retail centers.
• Stay updated on industry trends, emerging technologies, and innovative retail concepts to gain a competitive edge.

Determine Project Feasibility And Financial Viability

Before embarking on any construction project, it is crucial to determine the feasibility and financial viability of the endeavor. This step involves carefully analyzing various factors that can affect the success of the project, such as market demand, cost implications, and potential return on investment.

Market Demand: The first aspect to consider is the market demand for a multi-level retail center. Conduct a thorough market analysis to understand the needs and preferences of the target market. This will help determine if there is sufficient demand for the proposed shopping mall in the chosen location.

Cost Implications: Assessing the cost implications is vital to ensure that the project remains within budget and generates a reasonable return on investment. Calculate the estimated construction costs, including land acquisition, permits, materials, labor, and other related expenses. Consider consulting with professionals in the construction industry to obtain accurate cost estimates.

Potential Return on Investment: Analyze the potential return on investment by projecting the expected revenue and profit margins. Consider factors such as rental income, sales from the curated pop-up shops, and additional revenue streams like advertising or event hosting. Compare these projections with the estimated construction costs to determine if the project is financially viable.

• Engage with local real estate experts to understand the market dynamics and trends.
• Consider conducting a feasibility study to gain deeper insights into the project's viability.
• Explore potential revenue streams beyond traditional retail, such as hosting events or offering unique experiences.
• Factor in future growth potential and scalability of the retail center.

Create A Detailed Construction Budget

Creating a detailed construction budget is essential for the successful completion of any shopping mall and retail center construction project. A well-designed budget helps to ensure that all necessary expenses are accounted for and that the project remains financially viable.

When creating the budget, it is important to thoroughly analyze all aspects of the construction project. This includes determining the cost of materials, labor, equipment, permits, and any additional expenses that may arise during the construction phase.

Here are some key considerations to keep in mind when creating a detailed construction budget:

• Be realistic: Take into account the current market conditions and prices of materials and labor.
• Include contingency funds: Allocate a portion of the budget for unforeseen expenses or changes that may arise during the construction process.
• Consider sustainability: Factor in any extra costs associated with incorporating sustainable design elements into the construction.
• Engage with suppliers and contractors: Get accurate quotes and estimates from suppliers and contractors to ensure that the budget is as accurate as possible.
• Regularly review and update the budget throughout the construction process to account for any changes or unforeseen expenses.
• Consult with a financial advisor or construction expert to help you create a realistic and comprehensive budget.
• Consider building a buffer into the budget to allow for potential cost overruns.

By creating a detailed construction budget, you can effectively manage the financial aspects of your shopping mall and retail center construction project. This will help ensure that the project stays on track and within budget, allowing for a successful and profitable outcome.

Develop A Comprehensive Marketing Strategy

When it comes to successfully launching a multi-level retail center, a strong marketing strategy is essential. It allows you to create awareness, generate excitement, and attract potential customers. Here are some important steps to develop a comprehensive marketing strategy:

• Identify your target audience: It is crucial to understand your target market and create buyer personas. This will help you tailor your marketing efforts to reach the right audience.
• Set clear marketing goals: Establish specific and measurable goals that align with your business objectives. Whether it's increasing footfall, driving online sales, or securing long-term leases, these goals will guide your marketing activities.
• Define your unique selling proposition (USP): Highlight what sets your retail center apart from competitors. Focus on its state-of-the-art technology, sustainable design, and curated pop-up shops to create a compelling message.
• Create a strong online presence: Leverage the power of digital marketing by developing a professional website, using social media platforms, and implementing search engine optimization (SEO) techniques to ensure your retail center is easily discoverable online.
• Engage in content marketing: Share valuable and engaging content through blogs, videos, and social media posts. Provide updates on construction progress, sneak peeks of pop-up shops, and expert advice to build anticipation and create a loyal following.
• Implement targeted advertising campaigns: Utilize both online and offline advertising channels to reach your target audience effectively. Consider Facebook ads, Google AdWords, local newspaper ads, and outdoor billboards to maximize exposure.
• Organize captivating events: Create memorable experiences by organizing launch parties, fashion shows, and collaborative events with local entrepreneurs. These events not only attract potential customers but also foster a sense of community around your retail center.
• Collaborate with local influencers or bloggers to amplify your brand's reach.
• Offer incentives such as exclusive discounts or limited-time promotions to incentivize customers to visit your retail center.
• Regularly track and analyze your marketing efforts to identify what strategies are working and make necessary adjustments.

Establish Partnerships And Secure Funding

In order to successfully execute the construction of your shopping mall and retail center, it is crucial to establish strong partnerships and secure adequate funding. These partnerships will not only provide financial support but also offer valuable expertise and resources to bring your business idea to life.

1. Identify potential partners: Research and identify potential partners who share your vision and have experience in the construction and retail industry. Look for partners who can provide financial backing as well as contribute their expertise and resources.

2. Network and attend industry events: Attend industry events, conferences, and trade shows to meet potential partners who can support your project. These events provide opportunities to connect with industry professionals and discuss potential collaborations.

3. Create a compelling pitch: Develop a persuasive pitch that outlines the benefits and potential returns of investing in your project. Clearly articulate how your multi-level retail center will revolutionize the shopping experience and attract a diverse customer base.

4. Approach potential investors: Reach out to potential investors, including private equity firms, venture capitalists, and banks, who specialize in financing construction projects and commercial developments. Present your business plan, construction budget, and marketing strategy to demonstrate the financial viability and potential profitability of your project.

5. Consider government grants and incentives: Research government grants and incentives that support sustainable construction and economic development projects. Explore opportunities for public-private partnerships that can provide additional funding and resources.

• Highlight the unique features and benefits of your project to attract potential partners and investors.
• Build relationships with industry professionals through networking and attending relevant events.
• Prepare a comprehensive and well-researched business plan to instill confidence in potential investors.
• Consider seeking guidance from a financial advisor or consultant to optimize your funding strategy.

By establishing strong partnerships and securing adequate funding, you will be equipped with the necessary resources and expertise to successfully execute the construction of your shopping mall and retail center. These partnerships will not only ensure financial support but also provide valuable insights and support throughout the entire process.

Hire An Experienced Project Management Team

Hiring an experienced project management team is crucial for the successful execution of your shopping mall and retail center construction project. This team will be responsible for overseeing and coordinating all aspects of the project, from procurement and scheduling to quality control and budget management.

When choosing a project management team, it is important to consider their expertise in the field of construction and their track record of successfully delivering similar projects on time and within budget. Look for professionals who have a deep understanding of construction processes, regulatory requirements, and best practices in the industry.

Tips for hiring an experienced project management team:

• Seek recommendations from other business owners or industry professionals who have previously undertaken construction projects.
• Interview potential project managers to assess their experience, knowledge, and communication skills.
• Ask for references from past clients and take the time to check them.
• Consider hiring a team that has experience working with shopping mall and retail center projects specifically, as they will have a deeper understanding of the unique challenges and requirements of these types of developments.
• Ensure that the project management team has the necessary certifications and licenses required by local authorities.
• Discuss the project timeline and budget with the potential project management team to ensure they are able to meet your expectations.

By hiring an experienced project management team, you can mitigate risks, streamline the construction process, and ensure that your shopping mall and retail center is completed on time, within budget, and to the highest quality standards.

Obtain Necessary Permits and Approvals

In order to proceed with the construction of your shopping mall and retail center, it is crucial to obtain the necessary permits and approvals from the relevant authorities. This step ensures compliance with local regulations and safeguards the legality and safety of your project. Here are some important points to consider:

• 1. Research local regulations: Begin by thoroughly researching and familiarizing yourself with the specific permits and approvals required for constructing a shopping mall and retail center in your chosen location. Different municipalities may have varying requirements, so it is essential to be well-informed.
• 2. Identify the responsible authorities: Determine the specific government agencies or departments responsible for granting the permits and approvals you need. This could include zoning boards, building departments, fire departments, environmental agencies, and others.
• 3. Compile necessary documentation: Prepare all the required documentation and complete any necessary forms or applications. This may include architectural plans, site surveys, environmental impact assessments, engineering reports, and financial statements.
• 4. Secure support from experts: Engage the services of experienced professionals such as architects, engineers, and lawyers who are well-versed in the local regulations and can guide you through the permit application process. They can help ensure that your documentation is accurate, complete, and meets all requirements.
• 5. Submit your application: Once you have compiled all the necessary documentation and completed the required forms, submit your permit application to the relevant authorities. Be aware of any filing deadlines and ensure that your application is submitted well in advance to allow for processing time.
• 6. Follow up regularly: Keep track of the progress of your permit application and regularly follow up with the authorities to ensure that it is moving forward. Address any inquiries or requests for additional information promptly and cooperatively.
• 7. Address any objections or concerns: If there are any objections or concerns raised by the authorities or members of the community, address them in a professional and respectful manner. Work towards finding mutually agreeable solutions to ensure that your project can proceed.
• 8. Receive approvals: Once your permit application has been reviewed and evaluated, you will receive official approvals from the relevant authorities. These approvals will grant you the legal authorization to proceed with the construction of your shopping mall and retail center.

Tips for a Smooth Permitting Process:

• Be proactive and start the permitting process early to allow for potential delays or unexpected requirements.
• Communicate openly and effectively with the authorities, providing clear and concise information to facilitate their review process.
• Maintain a cooperative and collaborative approach when addressing objections or concerns, as this can help build positive relationships and foster support for your project.
• Stay organized and keep copies of all your submitted documents, correspondence, and approvals for future reference.
• Stay updated with any changes in local regulations or requirements that may impact your project, and adjust your plans accordingly.

In conclusion, creating a business plan for shopping mall and retail center construction in nine steps is crucial for the success of your project. By identifying your target market and location, conducting market research, assessing competition, and determining project feasibility, you will lay a strong foundation for your venture.

It is essential to create a detailed construction budget, develop a comprehensive marketing strategy, and establish partnerships to secure the necessary funding. Hiring an experienced project management team and obtaining the required permits and approvals will ensure smooth execution and adherence to regulations.

With careful planning and consideration, you can revolutionize the shopping experience by incorporating state-of-the-art technology, sustainable design, and unique pop-up shops curated by local entrepreneurs. By following this checklist and utilizing professional expertise, you can navigate the complexities of building a shopping mall and retail center successfully.

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15 Key Shopping Malls Design Touchpoints: A Roadmap to Success

In the ever-evolving retail realm, shopping malls are vibrant consumer culture epicenters where commerce, entertainment, and community converge. Designing these sprawling havens of experience is an intricate dance that requires a harmonious blend of aesthetics, functionality, and a deep understanding of human behavior. In this article, we’ll embark on an exploration of the pivotal elements that transform mere brick and mortar into captivating destinations. From the artistry of layout planning that influences foot traffic flow to the strategic positioning of anchor stores that guide the shopping narrative, we delve into the essentials that architects, retailers, and enthusiasts must grasp to create thriving retail utopias. Join us as we unravel the secrets behind captivating mall atmospheres, immersive experiences, and the symbiotic relationship between architectural brilliance and commercial triumph.

© Terrence Zhang

Designing Shopping Malls: 10 Must-Have Mall Creation Insights

Whether you’re an aspiring designer, a seasoned retailer, or simply someone intrigued by the captivating charm of shopping malls, the following tips promise valuable insights into crafting spaces where shopping transcends mere transactions and transforms into an enchanting journey.

1) Entrance Elegance

First impressions matter, and shopping malls are no exception. A grand, inviting entrance sets the tone for the entire mall experience. Take the example of The Grove in Los Angeles, where a lush garden entrance welcomes visitors, making them feel like they’re entering a vibrant urban oasis.

© Thegrovela.com

2) Awe-Inspiring Atriums

Ah, the heart of the mall – the atrium. A soaring, open space bathed in natural light can be a game-changer. The Dubai Mall, with its breathtaking central aquarium, epitomizes this idea. It’s a mesmerizing focal point that draws shoppers in.

© Adobe Stock

3) Wayfinding Wonders

Have you ever felt like a mouse in a maze? That’s what poor wayfinding can do to mall-goers. Effective signage, intuitive layouts, and landmarks like distinctive sculptures (think the ‘Bean’ in Chicago’s Millennium Park) help visitors easily find their way.

Starlight Place / Aedas. Courtesy of Aedas

The Bean by Anish Kapoor. © Choose Chicago

4) Sensory Havens

Shopping Malls aren’t just about shopping; they’re sensory experiences. Soothing sounds, pleasant aromas, and even tactile elements can create a multi-sensory wonderland. The Mall of Emirates in Dubai boasts an indoor ski slope, treating shoppers to the touch of natural snow.

© Majid Al Futtaim

5) Diverse Dining Destinations

Let’s talk about food, shall we? A mall isn’t complete without a diverse range of dining options. From food courts to upscale restaurants, the array satisfies various cravings. Take Sweden’s Mall of Scandinavia, which houses a mind-boggling 22 restaurants in its “Eats” section.

MLC Centre Food Court / Luchetti Krelle. © Michel Wee

6) Tech-Savvy Integrations

In today’s digital age, malls must keep up with tech-savvy shoppers. Integrating smart technologies for seamless parking, interactive directories (like the Westfield Century City mall’s touchscreen maps), and even virtual fitting rooms enhances the overall shopping experience.

© Acquire Digital

7) Retail Theater

Shopping is an art, and malls are the stage. Engaging displays, creative window dressings, and pop-up shops transform shopping into an immersive experience. London’s Selfridges takes this to heart with its ever-changing, visually stunning window displays.

Photo courtesy of Selfridges

8) Kid-Friendly Zones

Happy kids make for comfortable shopping. Incorporating play areas, child-friendly facilities, and even educational spaces like museums or workshops can turn shopping malls into a family haven. The Mall of America, with its Nickelodeon Universe theme park, is a prime example.

© Jersey Digs

9) Green Retreats

Amidst the concrete jungle, a touch of green can be rejuvenating. Rooftop gardens, indoor landscapes, and even vertical gardens (check out Singapore’s Jewel Changi Airport ) infuse shopping malls with fresh air.

© Velvet Escape

10) Local Flair

Every mall has a unique story, and integrating local culture and artistry into the design can create a special connection with the community. The Grand Bazaar Shops in Las Vegas celebrates the city’s vibrant spirit with its dazzling blend of architecture and entertainment.

11) Social Spaces

Shopping Malls aren’t just about shopping; they’re about socializing too. Cozy seating areas, lounges, and event spaces encourage visitors to linger, connect, and make memories. Toronto’s Eaton Centre has a stunning urban park-inspired atrium that serves as a communal hub.

© Pantages Hotel

12) Accessibility for All

Designing with inclusivity in mind is a must. From ramps and elevators to sensory-friendly spaces for those with sensitivities, malls should be welcoming to everyone. Mall of India in Delhi even features braille signage and tactile paths for the visually impaired.

© Address of Choice

13) Sustainable Practices

With environmental concerns on the rise, sustainable design practices have become paramount. Incorporating energy-efficient lighting, recycled materials , and even renewable energy sources like solar panels showcases a commitment to a greener future.

Mega Foodwalk / FOS. © Rungkit Charoenwat

14) Thoughtful Traffic Flow

Have you ever felt like swimming against the current in a crowded mall? A well-planned traffic flow prevents congestion and ensures a seamless shopping experience. The Mall of the Emirates in Dubai strategically separates its luxury and casual sections to cater to different shopper preferences.

© Time Out Dubai

15) Future-Focused Flexibility

Lastly, shopping malls should have room to evolve. Adaptable spaces for changing retail trends, emerging technologies, and shifting visitor preferences ensure that the mall remains relevant for years. New York’s Hudson Yards is designed with modular spaces that can transform based on needs.

© Hudson Yards

In a nutshell, designing shopping malls is no small feat. It takes a keen eye for aesthetics, an understanding human behavior, and a deep commitment to creating a multi-sensory wonderland. From awe-inspiring atriums to sensory havens, diverse dining destinations to smart integrations, and everything in between, the tips shared in this article offer valuable insights into crafting spaces where shopping transcends mere transactions. By incorporating these must-have mall creation insights, architects, retailers, and enthusiasts can create thriving shopping malls that elevate the shopping experience and leave lasting impressions on visitors.

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7 Steps to Creating a Shopping Mall Construction Plan

Shopping malls have been a key component of the retail industry for over 100 years. With the rise of e-commerce, malls remain an important gathering place for people who want to experience shopping and entertainment. However, creating a shopping mall construction plan is a challenging task. This process involves a significant amount of research, planning, coordination, and execution. 

In this blog, we will outline seven essential steps involved in creating a shopping mall construction plan.

Site Selection and Analysis

Location is everything regarding any real estate purchase, especially in the retail industry. Not only does the location need to be close to populated areas, but it also needs to be in the right market. During the site selection, the developer, architect, and visionary will weigh the proposed land’s pros and cons. The site analysis will examine zoning, soil type, and other environmental concerns. It will also look at population demographics essential to attracting the right retail and entertainment tenants. Building on the wrong type of land or in an area with special ordinances can deter potential investors and retailers.

Design and Vision

The right land can majorly impact the overall design of a shopping mall. The lot’s size will determine the building’s size and consider the customer’s needs, including parking, pedestrian and public transit access, and safety. The mall’s layout should also consider the location of anchor stores, specialty stores, food courts, and additional entertainment, such as movie theaters. 

During the design phase, the architects will work with the customer to bring their vision to life in drawings and 3D models. The design phase for a large-scale project like a shopping mall can take several months with multiple rounds of revisions. This phase is crucial to the project as it can help bring in early investors and store renters.

Financing and Budgeting

The financing and budgeting step is critical to determine the project’s feasibility. The budget should include all costs associated with the construction, including land acquisition, permits, design, and construction. Other considerations to include in your budget are marketing and a contingency budget to account for any potential unoccupied storefronts.

After finalizing designs and costs, the next step is securing additional funding. Large commercial properties used for retail and entertainment can be a lucrative opportunity. Obtaining early funding will help bring the project one step closer to reality. Having additional capital can also help retailers feel secure that you are willing to invest in their location’s upkeep, security, and safety.

Permits and Approvals

Before breaking ground, the next step is to obtain the necessary permits and approvals from the local governing authorities. This step involves obtaining a construction permit, environmental permit, and other regulatory approvals. Additionally, you will need insurance coverage before the project starts. Depending on the provider, you may need coverage for the project, materials, workers, and land.

Construction and Project Management

Shopping mall construction can take months to a year or two to complete. During this time, the project manager can help ensure everything runs smoothly. It is important to vet your project manager and choose one with experience in large-scale and preferably retail/shopping mall construction. An experienced project manager can greatly improve the flow of the project. Commercial construction involves many elements, including site preparation/excavation, foundation work, framing, electrical and plumbing work, and finishing.

Tenant and Store Selection

In some cases, tenant selection can begin during the construction phase. Larger retailers may want or have specific requirements before agreeing to sign a lease. Regardless, most tenant selection begins once the building is complete. This step involves negotiating leases, selecting tenants that fit the mall’s concept well, overseeing the store build-out process, and advertising. 

Some retailers may work with the original builders to design a storefront to their specs. At the same time, franchises may be bound to work with specific crews that are trained according to company policy. 

Marketing and Grand Opening

Once stores are selected and occupancy reaches satisfactory capacity, the final step is to market the shopping mall and plan the grand opening. While there may have been buzz build-up as soon as you break ground, the big reveal will require much more planning. The final marketing campaign should be designed to attract customers and create buzz around the mall’s opening. The grand opening should be well-planned and executed to ensure a successful launch. It may include collaborating with tenants to help promote their specials and giveaways for the big event.

Creating a shopping mall construction plan is a complex process that involves many steps. It requires careful planning, coordination, and execution. Following these essential steps and working with an experienced team like Division 9 Commercial Construction , you can create a successful shopping mall that will attract customers and provide a unique retail and entertainment experience.

How to Write a Business Plan: Step-by-Step Guide + Examples

Noah Parsons

24 min. read

Updated May 7, 2024

Writing a business plan doesn’t have to be complicated. 

In this step-by-step guide, you’ll learn how to write a business plan that’s detailed enough to impress bankers and potential investors, while giving you the tools to start, run, and grow a successful business.

• The basics of business planning

If you’re reading this guide, then you already know why you need a business plan . 

You understand that planning helps you: 

• Raise money
• Grow strategically
• Keep your business on the right track 

As you start to write your plan, it’s useful to zoom out and remember what a business plan is .

At its core, a business plan is an overview of the products and services you sell, and the customers that you sell to. It explains your business strategy: how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

Most business plans also include financial forecasts for the future. These set sales goals, budget for expenses, and predict profits and cash flow. 

A good business plan is much more than just a document that you write once and forget about. It’s also a guide that helps you outline and achieve your goals. 

After completing your plan, you can use it as a management tool to track your progress toward your goals. Updating and adjusting your forecasts and budgets as you go is one of the most important steps you can take to run a healthier, smarter business. 

We’ll dive into how to use your plan later in this article.

There are many different types of plans , but we’ll go over the most common type here, which includes everything you need for an investor-ready plan. However, if you’re just starting out and are looking for something simpler—I recommend starting with a one-page business plan . It’s faster and easier to create. 

It’s also the perfect place to start if you’re just figuring out your idea, or need a simple strategic plan to use inside your business.

Dig deeper : How to write a one-page business plan

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• What to include in your business plan

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally just one to two pages. Most people write it last because it’s a summary of the complete business plan.

Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. 

In fact, it’s common for investors to ask only for the executive summary when evaluating your business. If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation , or more in-depth financial forecasts .

Your executive summary should include:

• A summary of the problem you are solving
• A description of your product or service
• An overview of your target market
• A brief description of your team
• A summary of your financials
• Your funding requirements (if you are raising money)

Dig Deeper: How to write an effective executive summary

Products and services description

This is where you describe exactly what you’re selling, and how it solves a problem for your target market. The best way to organize this part of your plan is to start by describing the problem that exists for your customers. After that, you can describe how you plan to solve that problem with your product or service. 

This is usually called a problem and solution statement .

To truly showcase the value of your products and services, you need to craft a compelling narrative around your offerings. How will your product or service transform your customers’ lives or jobs? A strong narrative will draw in your readers.

This is also the part of the business plan to discuss any competitive advantages you may have, like specific intellectual property or patents that protect your product. If you have any initial sales, contracts, or other evidence that your product or service is likely to sell, include that information as well. It will show that your idea has traction , which can help convince readers that your plan has a high chance of success.

Market analysis

Your target market is a description of the type of people that you plan to sell to. You might even have multiple target markets, depending on your business. 

A market analysis is the part of your plan where you bring together all of the information you know about your target market. Basically, it’s a thorough description of who your customers are and why they need what you’re selling. You’ll also include information about the growth of your market and your industry .

Try to be as specific as possible when you describe your market. 

Include information such as age, income level, and location—these are what’s called “demographics.” If you can, also describe your market’s interests and habits as they relate to your business—these are “psychographics.” 

Related: Target market examples

Essentially, you want to include any knowledge you have about your customers that is relevant to how your product or service is right for them. With a solid target market, it will be easier to create a sales and marketing plan that will reach your customers. That’s because you know who they are, what they like to do, and the best ways to reach them.

Next, provide any additional information you have about your market. 

What is the size of your market ? Is the market growing or shrinking? Ideally, you’ll want to demonstrate that your market is growing over time, and also explain how your business is positioned to take advantage of any expected changes in your industry.

Dig Deeper: Learn how to write a market analysis

Competitive analysis

Part of defining your business opportunity is determining what your competitive advantage is. To do this effectively, you need to know as much about your competitors as your target customers. 

Every business has some form of competition. If you don’t think you have competitors, then explore what alternatives there are in the market for your product or service. 

For example: In the early years of cars, their main competition was horses. For social media, the early competition was reading books, watching TV, and talking on the phone.

A good competitive analysis fully lays out the competitive landscape and then explains how your business is different. Maybe your products are better made, or cheaper, or your customer service is superior. Maybe your competitive advantage is your location – a wide variety of factors can ultimately give you an advantage.

Dig Deeper: How to write a competitive analysis for your business plan

Marketing and sales plan

The marketing and sales plan covers how you will position your product or service in the market, the marketing channels and messaging you will use, and your sales tactics. 

The best place to start with a marketing plan is with a positioning statement . 

This explains how your business fits into the overall market, and how you will explain the advantages of your product or service to customers. You’ll use the information from your competitive analysis to help you with your positioning. 

For example: You might position your company as the premium, most expensive but the highest quality option in the market. Or your positioning might focus on being locally owned and that shoppers support the local economy by buying your products.

Once you understand your positioning, you’ll bring this together with the information about your target market to create your marketing strategy . 

This is how you plan to communicate your message to potential customers. Depending on who your customers are and how they purchase products like yours, you might use many different strategies, from social media advertising to creating a podcast. Your marketing plan is all about how your customers discover who you are and why they should consider your products and services. 

While your marketing plan is about reaching your customers—your sales plan will describe the actual sales process once a customer has decided that they’re interested in what you have to offer. 

If your business requires salespeople and a long sales process, describe that in this section. If your customers can “self-serve” and just make purchases quickly on your website, describe that process. 

A good sales plan picks up where your marketing plan leaves off. The marketing plan brings customers in the door and the sales plan is how you close the deal.

Together, these specific plans paint a picture of how you will connect with your target audience, and how you will turn them into paying customers.

Dig deeper: What to include in your sales and marketing plan

Business operations

The operations section describes the necessary requirements for your business to run smoothly. It’s where you talk about how your business works and what day-to-day operations look like. 

Depending on how your business is structured, your operations plan may include elements of the business like:

• Supply chain management
• Manufacturing processes
• Equipment and technology
• Distribution

Some businesses distribute their products and reach their customers through large retailers like Amazon.com, Walmart, Target, and grocery store chains. 

These businesses should review how this part of their business works. The plan should discuss the logistics and costs of getting products onto store shelves and any potential hurdles the business may have to overcome.

If your business is much simpler than this, that’s OK. This section of your business plan can be either extremely short or more detailed, depending on the type of business you are building.

For businesses selling services, such as physical therapy or online software, you can use this section to describe the technology you’ll leverage, what goes into your service, and who you will partner with to deliver your services.

Dig Deeper: Learn how to write the operations chapter of your plan

Key milestones and metrics

Although it’s not required to complete your business plan, mapping out key business milestones and the metrics can be incredibly useful for measuring your success.

Good milestones clearly lay out the parameters of the task and set expectations for their execution. You’ll want to include:

• A description of each task
• The proposed due date
• Who is responsible for each task

If you have a budget, you can include projected costs to hit each milestone. You don’t need extensive project planning in this section—just list key milestones you want to hit and when you plan to hit them. This is your overall business roadmap. 

Possible milestones might be:

• Website launch date
• Store or office opening date
• First significant sales
• Break even date
• Business licenses and approvals

You should also discuss the key numbers you will track to determine your success. Some common metrics worth tracking include:

• Conversion rates
• Customer acquisition costs
• Profit per customer
• Repeat purchases

It’s perfectly fine to start with just a few metrics and grow the number you are tracking over time. You also may find that some metrics simply aren’t relevant to your business and can narrow down what you’re tracking.

Dig Deeper: How to use milestones in your business plan

Organization and management team

Investors don’t just look for great ideas—they want to find great teams. Use this chapter to describe your current team and who you need to hire . You should also provide a quick overview of your location and history if you’re already up and running.

Briefly highlight the relevant experiences of each key team member in the company. It’s important to make the case for why yours is the right team to turn an idea into a reality. 

Do they have the right industry experience and background? Have members of the team had entrepreneurial successes before? 

If you still need to hire key team members, that’s OK. Just note those gaps in this section.

Your company overview should also include a summary of your company’s current business structure . The most common business structures include:

• Sole proprietor
• Partnership

Be sure to provide an overview of how the business is owned as well. Does each business partner own an equal portion of the business? How is ownership divided? 

Potential lenders and investors will want to know the structure of the business before they will consider a loan or investment.

Dig Deeper: How to write about your company structure and team

Financial plan

Last, but certainly not least, is your financial plan chapter. 

Entrepreneurs often find this section the most daunting. But, business financials for most startups are less complicated than you think, and a business degree is certainly not required to build a solid financial forecast. 

A typical financial forecast in a business plan includes the following:

• Sales forecast : An estimate of the sales expected over a given period. You’ll break down your forecast into the key revenue streams that you expect to have.
• Expense budget : Your planned spending such as personnel costs , marketing expenses, and taxes.
• Profit & Loss : Brings together your sales and expenses and helps you calculate planned profits.
• Cash Flow : Shows how cash moves into and out of your business. It can predict how much cash you’ll have on hand at any given point in the future.
• Balance Sheet : A list of the assets, liabilities, and equity in your company. In short, it provides an overview of the financial health of your business. 

A strong business plan will include a description of assumptions about the future, and potential risks that could impact the financial plan. Including those will be especially important if you’re writing a business plan to pursue a loan or other investment.

Dig Deeper: How to create financial forecasts and budgets

This is the place for additional data, charts, or other information that supports your plan.

Including an appendix can significantly enhance the credibility of your plan by showing readers that you’ve thoroughly considered the details of your business idea, and are backing your ideas up with solid data.

Just remember that the information in the appendix is meant to be supplementary. Your business plan should stand on its own, even if the reader skips this section.

Dig Deeper : What to include in your business plan appendix

Optional: Business plan cover page

Adding a business plan cover page can make your plan, and by extension your business, seem more professional in the eyes of potential investors, lenders, and partners. It serves as the introduction to your document and provides necessary contact information for stakeholders to reference.

Your cover page should be simple and include:

• Company logo
• Business name
• Value proposition (optional)
• Business plan title
• Completion and/or update date
• Address and contact information
• Confidentiality statement

Just remember, the cover page is optional. If you decide to include it, keep it very simple and only spend a short amount of time putting it together.

Dig Deeper: How to create a business plan cover page

How to use AI to help write your business plan

Generative AI tools such as ChatGPT can speed up the business plan writing process and help you think through concepts like market segmentation and competition. These tools are especially useful for taking ideas that you provide and converting them into polished text for your business plan.

The best way to use AI for your business plan is to leverage it as a collaborator , not a replacement for human creative thinking and ingenuity. 

AI can come up with lots of ideas and act as a brainstorming partner. It’s up to you to filter through those ideas and figure out which ones are realistic enough to resonate with your customers. 

There are pros and cons of using AI to help with your business plan . So, spend some time understanding how it can be most helpful before just outsourcing the job to AI.

Learn more: 10 AI prompts you need to write a business plan

• Writing tips and strategies

To help streamline the business plan writing process, here are a few tips and key questions to answer to make sure you get the most out of your plan and avoid common mistakes .  

Determine why you are writing a business plan

Knowing why you are writing a business plan will determine your approach to your planning project. 

For example: If you are writing a business plan for yourself, or just to use inside your own business , you can probably skip the section about your team and organizational structure. 

If you’re raising money, you’ll want to spend more time explaining why you’re looking to raise the funds and exactly how you will use them.

Regardless of how you intend to use your business plan , think about why you are writing and what you’re trying to get out of the process before you begin.

Keep things concise

Probably the most important tip is to keep your business plan short and simple. There are no prizes for long business plans . The longer your plan is, the less likely people are to read it. 

So focus on trimming things down to the essentials your readers need to know. Skip the extended, wordy descriptions and instead focus on creating a plan that is easy to read —using bullets and short sentences whenever possible.

Have someone review your business plan

Writing a business plan in a vacuum is never a good idea. Sometimes it’s helpful to zoom out and check if your plan makes sense to someone else. You also want to make sure that it’s easy to read and understand.

Don’t wait until your plan is “done” to get a second look. Start sharing your plan early, and find out from readers what questions your plan leaves unanswered. This early review cycle will help you spot shortcomings in your plan and address them quickly, rather than finding out about them right before you present your plan to a lender or investor.

If you need a more detailed review, you may want to explore hiring a professional plan writer to thoroughly examine it.

Use a free business plan template and business plan examples to get started

Knowing what information to include in a business plan is sometimes not quite enough. If you’re struggling to get started or need additional guidance, it may be worth using a business plan template. 

There are plenty of great options available (we’ve rounded up our 8 favorites to streamline your search).

But, if you’re looking for a free downloadable business plan template , you can get one right now; download the template used by more than 1 million businesses. 

Or, if you just want to see what a completed business plan looks like, check out our library of over 550 free business plan examples . 

We even have a growing list of industry business planning guides with tips for what to focus on depending on your business type.

Common pitfalls and how to avoid them

It’s easy to make mistakes when you’re writing your business plan. Some entrepreneurs get sucked into the writing and research process, and don’t focus enough on actually getting their business started. 

Here are a few common mistakes and how to avoid them:

Not talking to your customers : This is one of the most common mistakes. It’s easy to assume that your product or service is something that people want. Before you invest too much in your business and too much in the planning process, make sure you talk to your prospective customers and have a good understanding of their needs.

• Overly optimistic sales and profit forecasts: By nature, entrepreneurs are optimistic about the future. But it’s good to temper that optimism a little when you’re planning, and make sure your forecasts are grounded in reality. 
• Spending too much time planning: Yes, planning is crucial. But you also need to get out and talk to customers, build prototypes of your product and figure out if there’s a market for your idea. Make sure to balance planning with building.
• Not revising the plan: Planning is useful, but nothing ever goes exactly as planned. As you learn more about what’s working and what’s not—revise your plan, your budgets, and your revenue forecast. Doing so will provide a more realistic picture of where your business is going, and what your financial needs will be moving forward.
• Not using the plan to manage your business: A good business plan is a management tool. Don’t just write it and put it on the shelf to collect dust – use it to track your progress and help you reach your goals.
• Presenting your business plan

The planning process forces you to think through every aspect of your business and answer questions that you may not have thought of. That’s the real benefit of writing a business plan – the knowledge you gain about your business that you may not have been able to discover otherwise.

With all of this knowledge, you’re well prepared to convert your business plan into a pitch presentation to present your ideas. 

A pitch presentation is a summary of your plan, just hitting the highlights and key points. It’s the best way to present your business plan to investors and team members.

Dig Deeper: Learn what key slides should be included in your pitch deck

Use your business plan to manage your business

One of the biggest benefits of planning is that it gives you a tool to manage your business better. With a revenue forecast, expense budget, and projected cash flow, you know your targets and where you are headed.

And yet, nothing ever goes exactly as planned – it’s the nature of business.

That’s where using your plan as a management tool comes in. The key to leveraging it for your business is to review it periodically and compare your forecasts and projections to your actual results.

Start by setting up a regular time to review the plan – a monthly review is a good starting point. During this review, answer questions like:

• Did you meet your sales goals?
• Is spending following your budget?
• Has anything gone differently than what you expected?

Now that you see whether you’re meeting your goals or are off track, you can make adjustments and set new targets. 

Maybe you’re exceeding your sales goals and should set new, more aggressive goals. In that case, maybe you should also explore more spending or hiring more employees. 

Or maybe expenses are rising faster than you projected. If that’s the case, you would need to look at where you can cut costs.

A plan, and a method for comparing your plan to your actual results , is the tool you need to steer your business toward success.

Learn More: How to run a regular plan review

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How to write a business plan FAQ

What is a business plan?

A document that describes your business , the products and services you sell, and the customers that you sell to. It explains your business strategy, how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

What are the benefits of a business plan?

A business plan helps you understand where you want to go with your business and what it will take to get there. It reduces your overall risk, helps you uncover your business’s potential, attracts investors, and identifies areas for growth.

Having a business plan ultimately makes you more confident as a business owner and more likely to succeed for a longer period of time.

What are the 7 steps of a business plan?

The seven steps to writing a business plan include:

• Write a brief executive summary
• Describe your products and services.
• Conduct market research and compile data into a cohesive market analysis.
• Describe your marketing and sales strategy.
• Outline your organizational structure and management team.
• Develop financial projections for sales, revenue, and cash flow.
• Add any additional documents to your appendix.

What are the 5 most common business plan mistakes?

There are plenty of mistakes that can be made when writing a business plan. However, these are the 5 most common that you should do your best to avoid:

• 1. Not taking the planning process seriously.
• Having unrealistic financial projections or incomplete financial information.
• Inconsistent information or simple mistakes.
• Failing to establish a sound business model.
• Not having a defined purpose for your business plan.

What questions should be answered in a business plan?

Writing a business plan is all about asking yourself questions about your business and being able to answer them through the planning process. You’ll likely be asking dozens and dozens of questions for each section of your plan.

However, these are the key questions you should ask and answer with your business plan:

• How will your business make money?
• Is there a need for your product or service?
• Who are your customers?
• How are you different from the competition?
• How will you reach your customers?
• How will you measure success?

How long should a business plan be?

The length of your business plan fully depends on what you intend to do with it. From the SBA and traditional lender point of view, a business plan needs to be whatever length necessary to fully explain your business. This means that you prove the viability of your business, show that you understand the market, and have a detailed strategy in place.

If you intend to use your business plan for internal management purposes, you don’t necessarily need a full 25-50 page business plan. Instead, you can start with a one-page plan to get all of the necessary information in place.

What are the different types of business plans?

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. Here are a few common business plan types worth considering.

Traditional business plan: The tried-and-true traditional business plan is a formal document meant to be used when applying for funding or pitching to investors. This type of business plan follows the outline above and can be anywhere from 10-50 pages depending on the amount of detail included, the complexity of your business, and what you include in your appendix.

Business model canvas: The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

One-page business plan: This format is a simplified version of the traditional plan that focuses on the core aspects of your business. You’ll typically stick with bullet points and single sentences. It’s most useful for those exploring ideas, needing to validate their business model, or who need an internal plan to help them run and manage their business.

Lean Plan: The Lean Plan is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance. It’s faster, keeps your plan concise, and ensures that your plan is always up-to-date.

What’s the difference between a business plan and a strategic plan?

A business plan covers the “who” and “what” of your business. It explains what your business is doing right now and how it functions. The strategic plan explores long-term goals and explains “how” the business will get there. It encourages you to look more intently toward the future and how you will achieve your vision.

However, when approached correctly, your business plan can actually function as a strategic plan as well. If kept lean, you can define your business, outline strategic steps, and track ongoing operations all with a single plan.

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

Table of Contents

• Use AI to help write your plan
• Common planning mistakes
• Manage with your business plan
• Templates and examples

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The future of the shopping mall

Officially shopping malls are defined as “one or more buildings forming a complex of shops representing merchandisers, with interconnected walkways enabling visitors to walk from unit to unit.” 1 Wikipedia Unofficially, they are the heart and soul of communities, the foundation of retail economies, and a social sanctuary for teenagers everywhere. In recent decades, the concept of the shopping mall, which has its origins in the U.S. and became a full-blown modern retail trend there in the post-WWII years, has proliferated across the globe. The five largest malls in the world now reside in Asia. China’s New South China Mall in Dongguan stands at the top of the heap with 2.9 million square meters of space.

Despite its ubiquity, the mall as it’s been conceived for the last half century is at a critical inflection point. A storm of global trends are coming together at the same time to cause malls to change the role they play in people’s lives. No longer are they primarily about shopping. Now, when consumers visit malls, they are looking for experiences that go well beyond traditional shopping.

The trends helping to create this change include changing demographics, such as an aging population and increased urbanization, which means more people living in smaller spaces and a greater need for public spaces in which to socialize and congregate. In this environment, malls offer a welcome watering hole, especially in cities where other public spaces are not safe. Sustainability concerns are causing some consumers to prefer mixed use developments where they can live, shop and work all within walking distance – instead of having to get into a car and drive to a crowded suburban mall. The growing middle classes in Latin America and Asia maintain a strong association between consumption and pleasure, driving the need for more engaging shopping experiences. And finally, the e-commerce revolution and the rise of digital technologies are fundamentally reshaping consumer expectations and shifting the function of stores toward useful and entertaining customer experiences.

As these trends advance across the global stage, they are forcing mall operators to rethink how they conceive and operate their properties. This identity crisis is most intense in the U.S., the country that pioneered malls and has the most malls per inhabitant. Thanks to a continued economic slowdown and rapid advance of the digital revolution, the U.S. mall industry is retracting and facing high vacancy levels. Websites such as deadmalls.com collect pictures of weedy parking lots and barren food courts, and try to explain how once-thriving shopping centers began to spiral downward.  

In the face of these considerable challenges, malls are seeking to stay relevant, drive growth and boost efficiency. We see successful players investing along three key fronts.

1. Differentiating the consumer offering, with a focus on experience and convenience.

Online shopping provides consumers with ultimate levels of convenience. Malls will never be able to compete with the endless product selection, price comparisons and always-on nature of online. Nor should they try. Instead, malls need to move in a different direction, away from commoditized shopping experiences and toward a broadened value proposition for consumers.

Innovative malls are incorporating value-added elements that attempt to recast the mall as the new downtown, including concerts, arts centers, spas, fitness clubs, and farmer’s markets. These services provide a level of leisure and entertainment that can never be satisfied online. Xanadu, a mall 30 km from Madrid, for instance, has gone out of its way to provide the means for parents to spend quality time with their children. The mall features a ski slope, go karts, balloon rides, bowling and billiards. Similarly, the Mall of America in Minnesota has an underwater aquarium, a theme park, and a dinosaur walk museum. In Brazil, for instance, a new focus on leisure and entertainment is already driving growth. Revenue coming into malls from these offerings grew 41 percent in 2013 compared to 2012.

An emphasis on fine dining and events  is also helping to make malls the hub of the local community – a place to share quality time with friends and family, not just wolf down a meal at the food court. The King of Prussia Mall, located 30 km from Philadelphia, has a Morton’s Steakhouse and Capital Grille. The Crystal Cove shopping center in Newport Beach, CA has more than a dozen upscale restaurants, including Tamarind of London and Mastro’s Ocean Club.

On the tenant mix front, innovative malls are strategically rethinking the types of stores that consumers will respond to. Anchor tenants that drive traffic are still key, but we also see a new emphasis on a curated mix of smaller stores that add a sense of novelty to the mall offering. Additionally, some malls are making greater use of temporary, flexible spaces that can accommodate different stores over time. Pop up stores, showroom spaces and kiosks provide customers with a sense of the unexpected and give them a reason to treasure hunt.

Finally, malls are overcoming the commoditization problem by focusing on specific consumer segments and/or creating specific zones within the mall that allow consumers to find an area that caters to them. In the Dubai Mall, for instance, “Fashion Avenue” is an area dedicated to luxury brands and services tailored to the upscale customer, including a separate outside entrance and parking area. In the 7-story CentralWord mall in Bangkok, home décor is on the 5th level, technology on the 4th, and fashion apparel on 1-3. This approach also represents a way for malls to ensure that customers don’t get lost inside the ever increasing square footage of malls.

2. Transforming the mall experience by leveraging technology and multichannel strategies.

The digital transformation of retail is not all bad news for malls. On the contrary, it presents new opportunities for malls to engage consumers throughout their decision journeys. There are three primary ways in which malls are leveraging technology:

First, they are extending their relationships with customers to before and after the mall visit. This is about engaging customers through compelling content and creating deeper bonds with them through social media and proprietary sites and apps, as well as loyalty programs. Social media can be used, for instance, to create buzz about new tenants or solicit ideas from consumers about ideas for new stores. One mall company has utilized segmented Facebook communication to speak to different communities, such as different geographies or interest groups or specific malls. Mall loyalty programs can provide the means for malls to establish a direct relationship with customers that goes beyond each visit to the mall, while allowing malls to collect precious information about customers.  

Just like retailers, malls should reach out to their customers with customized offers, gift ideas and other targeted advertisements based on real time intelligence and location-based marketing. While malls face the challenge of not having direct access to shopper purchase data, this can be overcome by inducing shoppers to use their smartphone to scan purchase receipts in exchange for points that can be redeemed for concerts tickets, books, discount vouchers for participating merchants, free parking or invitations to events (e.g., a fashion show). Alternatively, technologies such as face recognition, location-based mobile ads, and beacons are already being successfully applied in order to identify and establish targeted contact with repeat customers. Such technologies are also valuable for gathering consumer behavioral data from which malls can glean useful insights.

Secondly, malls are using technology to transform mall usability as a means of improving customer satisfaction. There is ample opportunity for malls to decrease customer pain points, while simultaneously creating entirely new delight points. Technology, for instance, can be used to address one of the biggest challenges shoppers face at the mall – finding parking. Sensors located in parking lots detect how many spots are available on each level and give visual indicators to drivers. Once within the mall, mobile apps can offer quick, easy guides to help shoppers find what they’re looking for at today’s increasingly large and multi-level malls.

Thirdly, malls are utilizing digital capabilities to take the shopping experience to the next level. It critical for malls to take a more active role in shaping the shopping experience, either by acting more like retailers or by partnering with them. Mall players are experimenting with a variety of different business models to make this happen, but there are no certain winners yet. To introduce elements of e-commerce into the mall, Taubman partnered with Twentieth Century Fox to put virtual storefronts – “Fox Movie Mall” – in at least 18 luxury malls. There, shoppers can purchase movie tickets by scanning a QR code with their smartphone. As the barriers between online and offline blur, some mall operators are venturing into online with a complete virtual mall offering. In 2011, the Australian mall company Westfield launched an online mall (and later a mobile app) with 150 stores, 3,000 brands, and over 1 million products. The company collects a small listing fee from merchants, as well as a commission of between 20-30 percent on every sale. Driven by the knowledge that 60 percent of the 1.1 billion annual shoppers in its malls use mobile devices, Westfield also created a research lab located in San Francisco, with the mission of finding technology applications and services that can further enhance the retail experience for both shoppers and retailers.

3. Exploration of new formats and commercial real estate opportunities.

The most innovative malls today look nothing like their predecessors. Although location remains the key real estate consideration for malls, a differentiated design and structure is increasingly important. Open air malls go a long ways toward lending an atmosphere of a town center, especially when they incorporate mixed use real estate. Many of the malls being built in urban areas are open and fully integrated with the landscape. The Cabot Circus Shopping Centre in Bristol, England, for instance, has a unique shell-shaped glass roof that’s the size of one and a half football fields. Incorporating environmental sustainability considerations, the mall is accessible by public transportation and features a rainwater harvesting system. Even malls that are enclosed are now incorporating more natural ambiance into their design, installing plants and trees, wood walls and floors, waterfalls, and lots of glass to let in natural lighting. Such elements help malls better blend in with their surroundings.

It is critical that malls be about much more than stores. We see the mix of tenant/public space moving from the current 70/30 to 60/40, or even 50/50. When this happens, these expanded public spaces will need to be planned and programed over the year much like an exhibition. They will be managed more like content and media, instead of real estate.

Mixed used developments offer consumers an attractive, integrated community in which to live, work and shop. They also serve to generate additional traffic for the malls while maximizing returns on invested capital. Other commercial real estate opportunities that can add alternative revenue streams are hotels, office buildings and airports.

Lastly, outlets malls are an increasingly popular alternate format in more mature markets such as the U.S., particularly after the downturn of the economy, and they have been a key driver of growth for many players. In emerging economies like Brazil, outlets are also gaining attention and we see mall operators experimenting with this format as a means of attracting price conscious consumers and deal seekers.

Implications for malls

Although these trends are expressing themselves to varying degrees in different markets around the world, we believe they are relevant globally and should be taken to heart no matter where mall companies operate. There are three strategic considerations that players should understand when figuring out how to best react.

1) Evolve the offering by defining a clear value proposition for both consumers and retailers, anchoring it on deep consumer insights and bullet-proof economics. Among the large universe of options for enhancing the customer experience, it is possible to identify initiatives that will be both ROI-positive and substantially boost the satisfaction customers have toward malls. To do this, mall players must first isolate and quantify the consumer touch points that are most responsible for driving satisfaction. Use these touch points to prioritize areas of investment and to design a cohesive customer experience program that will yield higher visit and/or spend rates, and ultimately greater consumer loyalty.

2) Increase productivity and efficiency of the current mall base through a strategic review of the tenant mix, taking into account consumer needs and retailer economics. This analysis should guide the management of rent pricing and overall commercial planning. On the cost front, the focus should be on strict management of direct and indirect costs, combined with operational efficiency, which is critical for successful customer experience transformations.

3) Think surgically about where and how to grow in a way that won’t jeopardize returns. Focus on city clusters and regions that have distinctive opportunities for growth. This includes thinking purposefully about disciplined capex management and which formats are going to create the biggest impact, whether that’s traditional, multi-use, neighborhood or outlet.

Executing against these considerations will often require that mall players develop new capabilities. Westfield, for example, has established a Digital Office group that reports to the CEO with the mission of spearheading digital initiatives across the organization. Other companies have created “customer experience” teams that are responsible for creating and integrating a unified vision of customer initiatives. Still others have created retail teams responsible for working on partnerships with retailers, or alternatively, operating retail operations themselves.

The world of retail is changing dramatically, but the mall still can have a central role in urban and suburban societies. To avoid becoming what one chief executive calls a “historical anachronism – a sixty-year aberration that no longer meets the public’s needs,” mall operators must expand their horizons of what a mall can be. They must envision themselves no longer as real estate brokers, but instead as customer-facing providers of shoppable entertainment.

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Shopping Mall Building Project Proposal Template

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Looking to build the shopping mall of your dreams? We've got you covered! ClickUp's Shopping Mall Building Project Proposal Template is the ultimate tool to streamline and simplify your project planning process.

With this template, you can:

• Create a comprehensive project proposal that covers all the crucial details, from concept to execution.
• Collaborate seamlessly with your team, contractors, and stakeholders to ensure everyone is on the same page.
• Keep track of timelines, budgets, and milestones to stay organized and deliver your project on time and within budget.

Don't let the complexity of building a shopping mall overwhelm you. With ClickUp's template, you'll have everything you need to bring your vision to life. Start building your dream mall today!

Benefits of Shopping Mall Building Project Proposal Template

The Shopping Mall Building Project Proposal Template offers a range of benefits for anyone involved in a mall construction project:

• Streamlines the proposal process, saving time and effort
• Provides a professional and polished document to present to stakeholders
• Ensures all necessary information is included, such as project scope, timeline, and budget
• Helps to clearly communicate the project vision and goals
• Increases the chances of securing funding and support for the project
• Facilitates collaboration and alignment among team members
• Enables easy customization to fit the specific needs of the project
• Simplifies project management by providing a clear roadmap for execution.

Main Elements of Shopping Mall Building Project Proposal Template

ClickUp's Shopping Mall Building Project Proposal template is the perfect tool to plan and execute your next construction project. Here are the main elements of this Whiteboard template:

• Custom Statuses: Track the progress of your project with two customizable statuses - Open and Complete - to ensure that every task is accounted for and completed on time.
• Custom Fields: Utilize custom fields to capture essential information about your project, such as budget, timeline, materials needed, and any other specific details that are crucial for successful execution.
• Custom Views: Access two different views to manage your project effectively. The Project Proposal view allows you to outline your project's scope, objectives, and deliverables, while the Getting Started Guide view provides a step-by-step plan to kickstart your project.
• Collaboration Tools: Collaborate seamlessly with your team by utilizing ClickUp's built-in features such as task comments, file attachments, and real-time collaboration to ensure everyone is on the same page throughout the project lifecycle.

How to Use Project Proposal for Building A Shopping Mall

If you're planning to propose a shopping mall building project, using a well-structured template can help you present your ideas effectively. Here are five steps to help you make the most of the Shopping Mall Building Project Proposal Template in ClickUp:

1. Develop a clear project overview

Start by providing an overview of the shopping mall building project. Explain the purpose, location, and target market for the mall. Include details about the size and design of the building, as well as any unique features or amenities that will set it apart from competitors.

Use the Docs feature in ClickUp to create a detailed project overview that highlights the key aspects of the proposal.

2. Outline the project timeline and milestones

Next, lay out a timeline for the project, including important milestones and deadlines. Break the project down into phases, such as site selection, design and planning, construction, and grand opening. Clearly define the duration and expected completion date for each phase.

Utilize the Gantt chart feature in ClickUp to create a visual representation of the project timeline and milestones.

3. Detail the financial aspects

Provide a comprehensive financial analysis of the shopping mall building project. Include estimated costs for land acquisition, construction, permits, marketing, and ongoing maintenance. Present a projected income statement, including anticipated revenue from rental income and other sources, as well as operating expenses.

Use the Table view in ClickUp to create a financial spreadsheet that outlines the costs, revenue projections, and potential return on investment.

4. Highlight the marketing and leasing strategy

Explain your marketing and leasing strategy to attract tenants and ensure the success of the shopping mall. Describe how you plan to promote the mall to potential retailers and anchor tenants. Outline any incentives or benefits you will offer to attract businesses to lease space in the mall.

Utilize the Board view in ClickUp to create a visual representation of the marketing and leasing strategy, including lists of potential tenants and their contact information.

5. Include supporting documents and visuals

Enhance your proposal by including supporting documents and visuals that provide additional context and support your ideas. This could include architectural renderings, site plans, market research data, and testimonials from potential tenants or industry experts.

Use the Docs and Whiteboards features in ClickUp to add supporting documents and visuals to your proposal, making it more engaging and persuasive.

By following these steps and using the Shopping Mall Building Project Proposal Template in ClickUp, you can create a compelling proposal that effectively communicates your vision for the project and increases your chances of success.

Get Started with ClickUp's Shopping Mall Building Project Proposal Template

Real estate developers can use this Shopping Mall Building Project Proposal Template to streamline the process of proposing and managing a shopping mall construction project.

First, hit “Get Free Solution” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to bring your shopping mall to life:

• Use the Project Proposal View to create a detailed proposal that outlines the scope, budget, and timeline of the project
• The Getting Started Guide View will provide you with a step-by-step plan on how to begin the construction process
• Organize tasks into two different statuses: Open and Complete, to keep track of progress
• Update statuses as you complete tasks to ensure everyone is up-to-date on the project's progress
• Assign team members to specific tasks and set due dates to maintain accountability
• Utilize Checklists to break down larger tasks into smaller, actionable steps
• Attach relevant documents and resources to each task for easy access
• Communicate with team members, stakeholders, and contractors through comments and @mentions
• Monitor and analyze tasks to ensure the project stays on schedule and within budget.

Related Templates

• Home Economics Project Proposal Template
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• Laboratory Project Proposal Template

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Testimonials

Build a mall – complete guide (costs, construction & financing).

 December 24, 2019

If you want to build a mall, you’ll need the answers to many questions. For example, how much does it cost to build a mall? How much does it cost to build a small strip mall? What expertise do you need to build a shopping mall and how to build a strip mall? What’s involved if you want to build a shopping center?

This article addresses all of these questions and discusses shopping mall financing, including how Assets America ® can help. We also answer some frequently asked questions about how to build a mall.

Reem Mall Construction Time Lapse – June 2018

How Assets America ® Can Help

Assets America ® can finance your shopping mall with loans starting at $20 million. There is virtually no limit to the amount of financing we can arrange. Importantly, we have decades of experience financing all sorts of shopping malls and high-end commercial projects.

Our deep network of private investors and banks can most often provide financing even when your bank turns you down. Don’t make a move until you speak with us first. We will be happy to confer with you on a confidential, no-obligation basis. So please call us at 206-622-3000 or simply fill out the form below and expect a very quick response.

Apply For Financing

Types of malls.

Before discussing how to build a mall, it’s important at the outset to define the various types of malls.

A general term encompassing properties such as a shopping mall, shopping complex, strip mall, or pedestrian street.

Shopping Center/Mall/Complex

This is a series of one or more buildings containing shops, adjacent parking, and interconnected walkways. Usually, the shops are indoors. Shopping malls may contain entertainment and dining venues. They can range in size from neighborhood centers to super-regional centers.

An open-air shopping center usually arranged in a single row of stores fronted by a sidewalk. Typically, developers build strip malls as a unit accompanied by suitable parking facilities. Many are separate from pedestrian connections and rely on cars and mass transit. Power centers are large strip malls.

This is a marketplace, public square, or similar open space. It may include streets closed off to vehicular traffic.      

Outlet Mall

A mall in which manufacturers sell their wares directly to the public, usually at discount prices.

How Much Does It Cost to Build a Mall?

It’s not cheap to build a mall. The national average is $24.9 million for a medium-sized shopping mall , not including land purchase and clearing. To build a mall, demolition may be necessary, and this will add significantly to the total cost.

A typical mall has four anchor stores, two floors, and 56,000 square feet. Naturally, mall sizes and costs vary greatly according to size, site conditions, construction techniques, tenants, amenities, and location.

Mall construction requires the participation of an owner/developer, architects, general contractor, and subcontractors. Typically, malls use “best” quality building techniques and materials in order to minimize bonding and insurance costs.

Of the average $24.9 million total cost, the breakdown is:

The average construction costs are $442 per square foot , although costs range from $225 to $450 per square foot . These cost estimates assume that labor belongs to unions without mob control.

Non-unionized labor has the following national average costs:

Breakdown of Costs

To calculate “How much does it cost to build a mall?”, account for the following types of typical costs:

• Acoustic ceilings, suspended
• Brick face, stucco, or stone exteriors
• Communication systems
• Concrete foundation
• Display fronts with aluminum/glass double doors, bulkheads, finished walls, and lighting
• Doors and partitions
• Floors covered with carpet and sheet vinyl
• Fluorescent lighting, recessed
• Gypsum-board interior walls
• HVAC equipment and suspended ducts
• Office space and mezzanines
• Security and safety systems
• Six plumbing features per 4,000 square feet
• Stairwells, escalators, and passenger and freight elevators
• Steel roofs with plywood sheathing and five-ply insulation

Architect Costs

Typically, architects will consume about 17% ($4.23 million) of the total budget to build a mall. In return, you receive the following services:

• Develop/ascertain project budget
• Draft plans for proposed work
• Create schematics and floor plans
• Interface with structural engineers and governmental planning agencies
• Finalize all details for drawings, materials, and finishes
• Serve as or work with the project manager
• Obtain permits
• Advise about selection of contractors and bids
• Complete all documents necessary for construction

Contractor Costs

Without a doubt, the contractor is responsible for the daily management of the project. Typically, contractor cost comprises 14% ($3.49 million) of the total budget. In addition, a contractor might extract $3+ million in indirect fees and markups. Contractor tasks include:

• Procuring all materials and services
• Selecting and hiring subcontractors
• Collaborating with the architect and the owner to evaluate plans
• Pulling all permits for work and installation of utilities
• Overseeing all construction
• Providing final cleanup of the construction site

How Much Does It Cost to Build a Small Strip Mall?

Unsurprisingly, a small strip mall is less expensive to build. Usually, it consists of a street lined with attached stores and on-street parking. You don’t have to spend money on interconnecting walkways other than the main front thoroughfare. Nor do you have to build parking structures, although you certainly can if that is part of your plan.

There won’t be elaborate food courts and other amenities you would typically find in a shopping complex. You must choose what kind of tenants will be located at the strip mall and price your construction accordingly. Clearly, you may have to minimize costs if your mall comprises down-market stores. For example, these may include:

• Vintage clothing shops
• Dollar stores
• Resale shops
• Bail bonds providers
• Liquor stores
• Blood purchase services
• Tattoo parlors
• Laundromats
• Discount shoe stores
• Food banks and soup kitchens
• Payday lenders and check cashers
• Walk-in injury lawyer storefronts
• Bakery outlets
• Animal pounds
• Teenage addiction counseling clinics

Clearly, your rental income projections must account for the types of tenants you attract. These projections may tempt you to cut corners during construction, but nevertheless, you must build to the minimum safety codes. Typically, a minimum-cost small strip mall might cost about $250/square foot to build .

How to Build a Strip Mall or Shopping Center

There are a series of steps you will need to build a shopping mall, including the following items.

1. Site Selection

You must choose the land upon which you’ll construct your mall. Naturally, you want a location that is easy to access, and not too far from a nearby center. Also, it should provide space for parking and not create local traffic congestion.

The location should be convenient for access by your targeted market. Will your targeted customers be able to afford shopping at the tenant shops at the mall? Frankly, some malls appeal to average-to-low-income customers, while others will market to the rich, educated elite.

Undoubtedly, another factor is age. Will you be targeting teenagers and young adults, or will you favor mature adults and seniors? Perhaps you’ll go after a mix of all types of customers, but you’ll need to consider the pros and cons.

A mall that appeals to everyone may appeal to no one. However, a mall that targets a slice of the consumer market may be limiting its traffic.

2. Characteristics and Amenities

Your mall plans may follow a theme and include amenities like restaurants and other service providers. Will the mall have something different or unique to attract customers? You should research existing malls to see how they address these issues. Clearly, you need to discover which approaches work and which don’t.

In addition, your research will include technical aspects such as tenancy mix, footfalls, best practices, and so forth. A major decision will be the size of the mall and the intended anchor tenants.

The branding of your mall depends on its tenants, characteristics, and amenities. These incur costs beyond construction, but your branding plans can influence how you build the mall.

For example, a mall with small discount stores looks quite different from one with upscale department stores and boutiques. Naturally, your construction budget might be much lower if your mall consists of down-market tenants. These might include dollar stores, used-book stores, furniture consignment shops, and charitable recycled merchandise stores.

There is no reason that this type of mall will be less profitable than an upscale mall. However, a down-market mall should minimize costs. This may include average-to-budget materials, non-unionized labor, and unskilled workers.

3. Operational Aspects

Your building plans should account for the special requirements of a mall. For instance, you may need to include special facilities to support mall security that operates 24/7. You might want to include a first-aid center to handle on-site injuries. You’ll also have to provide for cleaning and maintenance operations.

Some malls have on-site property managers and tenant recruiters. The extent to which your mall will have on-site support operations will most certainly affect the cost of construction.

Another operational aspect that affects construction costs is your IT & technology plans. New malls definitely favor high technology to deliver features like customer Wi-Fi and integrated security monitoring. This may require extra cabling and devices that add to the cost but pay for themselves over time.

Shopping Mall Financing

Some shopping mall developers may be self-financing from equity. That is, they use retained earnings to pay for new shopping mall construction. However, most mall projects require debt financing.

Frequently, a developer may choose to recruit investors. Clearly, this requires you to estimate a return on investment, break-even point, and payback period. Then you must decide how to attract investors who will allow you to run the project your way. You will need mechanisms to resolve disputes with minimal disruption.

Your budget is the starting point. You must conduct a feasibility study to verify that the budget is sufficient under various scenarios. To be clear, a sensitivity analysis tests your cost and revenue assumptions under positive and negative conditions.

The output is a series of pro forma balance sheets, P&L statements, cash flow statements, and financial ratios. Doubtlessly, investors may be interested in seeing all of this material before signing on to the deal. However, you might not want to share projections you judge to be unlikely.

You can potentially offload some of these concerns if you use a loan broker such as Assets America ® .

Frequently Asked Questions

Are shopping malls a smart commercial property investment.

Yes, shopping malls can be an excellent property investment if you do your homework first. Substantial due diligence is an involved process that requires access to data and expert analysis. You must make sure you pay the right amount and receive the appropriate return on your investment.

How long does it take to build a shopping mall?

The time from initial concept to space leasing can take 2 to 5 years or longer. Obviously, if municipal financing is involved, multiply your time estimates several times. Tellingly, the American Dream Mall in the New Jersey Meadowlands took 16 years to go from concept to operation.

What’s the difference between a mall and a shopping complex?

Usually, a mall contains enclosed structures. Whereas a shopping complex may have open-air complexes in addition to enclosed structures. Indeed, both types of properties feature large parking facilities and must deal with traffic challenges.

What’s the difference between a plaza and a mall?

A plaza is usually an outdoor facility, although it may have a covered roof. Simply, plazas may be areas that allow for mobile vendors such as food trucks and flea markets. Most malls are indoor facilities, although they might have outdoor components as well.

What’s the difference between a mall and an outlet?

A mall usually has a wide mix of merchants. However, an outlet mall features the retail stores of manufacturers. Also, it may contain off-price merchandise from department stores. Consumers patronize outlet malls when they are looking for name brand merchandise at reduced prices. 

Helpful Resources

• First, read this enlightening article from McKinsey & Company on The Future of Building Shopping Malls .
• In addition, you can read this Fodor’s article on the best shopping centers in the world if you’re looking for inspiring ideas to build a mall .
• Finally, there’s a Havard research article called Where Should We Build a Mall? The Formation of Market Structure and Its Effect on Sales .

Articles Related to Shopping Malls

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• Should You Invest in Shopping Centers
• Commercial Loans:  Complete Guide to Obtaining High-Dollar Loans

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• 5 Signs of a Well-Run Commercial Construction Project
• Ultimate Guide to Commercial Construction Companies

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Questionnaire

It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $30,000,000 for the acquisition of a 150 unit retail Mall showcasing the expected financials and operations over the next three years. Mall, Inc. (“the Company”) is a New York based corporation that will provide rental services to retail stores in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue center for the business is acquiring and developing Mall building properties with the intent to rent the properties to retail stores. The business will generate profits from both the ongoing rental income paid to Mall, Inc. while generating capital appreciation from the long term holding of these properties. Now that that the real estate market has hit come to its bottom, Management expects that the market will have a future growth rate of 5% to 6% per year. The third section of the business plan will further document the Mall rental services offered by the business.

1.2 The Financing

Mr. Doe is seeking to raise $30,000,000 from an investor. The terms, dividend payouts, and aspects of the deal are to be determined at negotiation. This business plan assumes that an investor will receive 50% of the Company’s stock, a regular stream of dividends, and a seat on the board of directors. The financing will be used for the following: • Financing to acquire the initial Mall property. • Financing for the first six months of operation. • Capital to purchase a company vehicle.

1.3 Mission Statement

Mr. Doe’s mission is to develop Mall, Inc. into a premier regional real estate investment firm that will acquire and development Mall buildings and rent properties profitably.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the real estate industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. As the real estate market returns to normal conditions, Mall, Inc. will be an excellent position to recognize profits from the sale of properties. In the future, the business may seek to acquire additional capital for the acquisition of additional Mall type properties.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Mall, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Mall requires $30,000,000 of investor funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

John Doe intends to sell 50% of the Mall in exchange for the capital.

2.4 Management Equity

John Doe will retain 50% of the business once the capital is raised.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple or divest the property or properties individually. Most likely, the Company will hire a qualified real estate broker to sell the properties on behalf of Mall, Inc.

3.0 Products and Services

Below is a description of the real estate services offered by the Mall.

3.1 Rental of Acquired Properties

The direct finance and purchase/development of Mall properties is the primary business of the Company. This type of real estate will provide a continuous stream of rental income that the Management will use for reinvestment and profit stability for the Company. Mr. Doe has already sourced a 15 unit retail Mall that will be initial property acquired by the business. Management is developing a complex economic pricing strategy that will determine the fair market rate of a property based on its capitalization rate in conjunction with the market values of commercial property.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

Management is developing a very complex pricing method to ensure that the Company can continue to provide its units at profit despite possible drawbacks in the overall economic market. The Company’s two prong approach to real estate will allow the business to grow successfully in the rapidly changing real estate market. More importantly, this strategy will allow the Company to offset the risks from each business unit so that there is a diversified balance in the Company’s real estate portfolio. This is especially important as the business uses leverage to finance the acquisition of its properties.

4.2 Industry Analysis

Mall, Inc. plans to actively pursue a real estate acquisition and development program that will focus on the purchase of multiunit commercial buildings and related complexes with the intent of creating a recurring stream of income. Management will use reasonable leverage to purchase these properties so that a positive cash flow is generated after debt service has been paid. The recurring streams of revenue generated from the rental of Mall property will allow the Company to continually recognize revenue despite drawbacks in the real estate market. As these properties increase in value through capital appreciation, the Company will divest of these properties to reap its capital gain profits. The Company will divest its properties once Management feels that its real estate holdings have become overvalued. Mr. Doe has worked diligently to create a pricing model that will allow the business to understand when the properties have become overvalued. This model will examine the capitalization rates of the income producing properties for a determination of true asset value. There are tremendous tax benefits for the Company as it engages its real estate investments. As the business makes its real estate divestitures, The Company will recognize capital gain income rather than income on its properties. These windfall gains will be taxed at a rate that is significantly lower than the federal regular income tax levels. This assumes that the business will divest its properties after one year’s time

4.3 Customer Profile

As the Company intends to operate among several different investment and operating units, it is hard to characterize any specific type of retail tenant that will occupy the Company’s Mall property. However, Management will enact strict tenant quality and credit review procedures to ensure the Company’s revenues will not be interrupted by tenant default.

4.4 Competitive Analysis

Since real estate is effectually one of the most free market oriented businesses in the country, competition can not be accurately categorized. Mall, Inc. anticipates that there will be a sizable amount of competition from both single owner investment firms to large construction companies that are seeking to gain from the unusually high real estate prices throughout the New York metropolitan area.

5.0 Marketing Plan

Mall, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the acquired units in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• Establish relationships with other real estate brokers and agents within the targeted market.

• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

• Develop an online presence by acquiring accounts for major online real estate portals.

5.2 Marketing Strategies

Retail property renter marketing will be the most difficult portion of the marketing strategy. This task will be accomplished through the business’s broad marketing campaign throughout its targeted market. Primarily, Mr. Doe intends to use local real estate brokerage firms to place tenants with the Company’s retail focused Mall. In addition to using a real estate broker, Mr. Doe intends to develop his own marketing strategies that will further increase the visibility of the business’s retail store units. This is especially important with the current real estate market environment. Mall, Inc. will also use an internet based strategy. This is very important as many people seeking real estate for rent use the Internet to conduct their preliminary searches. Mr. Doe will register Company and its initial Mall facility and subsequent properties with these online portals so that potential renters can easily reach the business. The Company will also develop its own online website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the property that the Company is renting.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• Mall will have an annual revenue growth rate of 6% per year.

• The Owner will acquire $30,000,000 of investor funds to develop the business.

• The Company will not seek debt financing in the first three years of operations.

7.2 Sensitivity Analysis

The Company’s revenues can change depending on the general economic climate of the real estate industry. In times of economic recession, the Company may have issues with its top line income and rental income may decrease. However, the highly recurring nature of the Mall’s rental income streams will ensure that the business is able to maintain profitability and a positive cash flow at all times.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis

How To Write A Business Plan (2024 Guide)

Updated: Apr 17, 2024, 11:59am

Table of Contents

Brainstorm an executive summary, create a company description, brainstorm your business goals, describe your services or products, conduct market research, create financial plans, bottom line, frequently asked questions.

Every business starts with a vision, which is distilled and communicated through a business plan. In addition to your high-level hopes and dreams, a strong business plan outlines short-term and long-term goals, budget and whatever else you might need to get started. In this guide, we’ll walk you through how to write a business plan that you can stick to and help guide your operations as you get started.

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Drafting the Summary

An executive summary is an extremely important first step in your business. You have to be able to put the basic facts of your business in an elevator pitch-style sentence to grab investors’ attention and keep their interest. This should communicate your business’s name, what the products or services you’re selling are and what marketplace you’re entering.

Ask for Help

When drafting the executive summary, you should have a few different options. Enlist a few thought partners to review your executive summary possibilities to determine which one is best.

After you have the executive summary in place, you can work on the company description, which contains more specific information. In the description, you’ll need to include your business’s registered name , your business address and any key employees involved in the business. 

The business description should also include the structure of your business, such as sole proprietorship , limited liability company (LLC) , partnership or corporation. This is the time to specify how much of an ownership stake everyone has in the company. Finally, include a section that outlines the history of the company and how it has evolved over time.

Wherever you are on the business journey, you return to your goals and assess where you are in meeting your in-progress targets and setting new goals to work toward.

Numbers-based Goals

Goals can cover a variety of sections of your business. Financial and profit goals are a given for when you’re establishing your business, but there are other goals to take into account as well with regard to brand awareness and growth. For example, you might want to hit a certain number of followers across social channels or raise your engagement rates.

Another goal could be to attract new investors or find grants if you’re a nonprofit business. If you’re looking to grow, you’ll want to set revenue targets to make that happen as well.

Intangible Goals

Goals unrelated to traceable numbers are important as well. These can include seeing your business’s advertisement reach the general public or receiving a terrific client review. These goals are important for the direction you take your business and the direction you want it to go in the future.

The business plan should have a section that explains the services or products that you’re offering. This is the part where you can also describe how they fit in the current market or are providing something necessary or entirely new. If you have any patents or trademarks, this is where you can include those too.

If you have any visual aids, they should be included here as well. This would also be a good place to include pricing strategy and explain your materials.

This is the part of the business plan where you can explain your expertise and different approach in greater depth. Show how what you’re offering is vital to the market and fills an important gap.

You can also situate your business in your industry and compare it to other ones and how you have a competitive advantage in the marketplace.

Other than financial goals, you want to have a budget and set your planned weekly, monthly and annual spending. There are several different costs to consider, such as operational costs.

Business Operations Costs

Rent for your business is the first big cost to factor into your budget. If your business is remote, the cost that replaces rent will be the software that maintains your virtual operations.

Marketing and sales costs should be next on your list. Devoting money to making sure people know about your business is as important as making sure it functions.

Other Costs

Although you can’t anticipate disasters, there are likely to be unanticipated costs that come up at some point in your business’s existence. It’s important to factor these possible costs into your financial plans so you’re not caught totally unaware.

Business plans are important for businesses of all sizes so that you can define where your business is and where you want it to go. Growing your business requires a vision, and giving yourself a roadmap in the form of a business plan will set you up for success.

How do I write a simple business plan?

When you’re working on a business plan, make sure you have as much information as possible so that you can simplify it to the most relevant information. A simple business plan still needs all of the parts included in this article, but you can be very clear and direct.

What are some common mistakes in a business plan?

The most common mistakes in a business plan are common writing issues like grammar errors or misspellings. It’s important to be clear in your sentence structure and proofread your business plan before sending it to any investors or partners.

What basic items should be included in a business plan?

When writing out a business plan, you want to make sure that you cover everything related to your concept for the business,  an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.

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Julia is a writer in New York and started covering tech and business during the pandemic. She also covers books and the publishing industry.

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small Business where she served as an editor and strategist covering small business marketing content. She is a former Google Tech Entrepreneur and she holds an MSc in International Marketing from Edinburgh Napier University. Additionally, she is a Columnist at Inc. Magazine.

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Home » Sample Business Plans » Wholesale & Retail

How to Write a Mall Kiosk Business Plan [Sample Template]

Are you about starting a mall kiosk company? If YES, here is a complete sample mall kiosk business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a mall kiosk business. We also took it further by analyzing and drafting a sample mall kiosk business marketing plan template backed up by actionable guerrilla marketing ideas for mall kiosks. So let’s proceed to the business planning section.

Why Start a Mall Kiosk Business?

Mall kiosks are small stations usually placed in the center aisles of indoor malls, but during warm and dry climates, they can also be found in outdoor malls. These kiosks are not meant for all types of merchandise, but they avail themselves to impulse buying of small novelty items, jewelry, and accessories.

They also are used for seasonal merchandise, sometimes as promotional stations for larger retailers. The cost of buying a kiosk can be relatively low, but most malls demand long-term leases that can require upwards of $100,000 over the life of the lease.

Some malls require a contract that promises them a percentage of your sales in addition to the cost of the lease. The cost of the merchandise you sell will vary with the items you want to sell. You can also choose to buy or lease a kiosk. Used ones may be available at considerable savings, but be sure the used kiosk is free of problems. Leasing is usually for the short-term or for seasonal use, but you may save money on the long run if you buy a kiosk.

A kiosk should be staffed by at least two people so that more people can be helped at a time. Note that with two people, you also have coverage for lunches and bathroom breaks. With only one person, you will need a way to secure the goods when the staffer needs to be away from the kiosk for a few minutes. But no matter how you decide to start and run your Kiosk, be sure you have a business plan to direct your every move.

A Sample Mall Kiosk Business Plan Template

1. industry overview.

According to industry data, the Mall Carts & Kiosks industry over the past five years has grown by 2.7 percent to reach a revenue of $12bn in 2018. In the same timeframe, the number of businesses has grown by 3.0 percent and the number of employees has grown by 3.8 percent.

Reports have it that the Mall Carts and Kiosks industry has  also within the past five years pushed through difficult conditions. Dropping mall traffic and growing external competition have threatened operators, which rely primarily on impulse purchases.

Even with the strong consumer spending and more aggressive tactics by shopping mall owners to earn revenue from underutilized spaces, the industry strived to maintain sales during the period. Mall owners, battling reducing traffic due to changing consumer-shopping patterns, have tried to attract cart and kiosk operators with attractive lease terms and more prominent spaces.

To adjust to these difficulties, many operators adjusted their Business model to add service offerings as a new revenue stream.

The Mall Cart and Kiosk industry that was once fledgling and composed of only small, simple carts has expanded to include complex kiosks called retail merchandising units (RMUs), and large freestanding kiosks that include electrical outlets for product display through television and lighting, tablets, and other turnkey solutions.

Globally, the retail kiosk industry has taken off. Mall traffic throughout Europe and the Middle East continues to grow, and shoppers are “voting with their feet” for unique experiences at retail centers.

In North America, kiosk-generated revenue is expected to hit $4.4 billion by 2024, an annual growth rate of a whopping 6.1 percent. In fact, kiosks can now account for over 10 percent of a mall’s revenue. Malls are innovatively responding to these changes.

Once a place for the distribution and storing of goods, they are now a place for great experiences. With plenty of franchise options out there, and short-term lease commitments, it is the perfect time for entrepreneurs to start their own kiosk business without the need to invest a ton of money upfront.

2. Executive Summary

Prime Kings is a Limited Liability Company , a manufacturer, innovator and consumer brand of mobile accessories based in Manhattan, New York City, USA. This company was started by two high school friends, Martin Thomas and Denis Castle.

This business plan provides for the opening of a Prime Kings full service mall kiosk in Hudson Yards. Prime Kings will sell and professionally install an extremely diverse set of custom made mobile protection accessories.

Our goal is to challenge the status quo of the mall kiosk industry by selling high quality products, and backing them with lifetime guarantees and customer focused service. Prime Kings will be completely financed by equity capital provided by the two founders.

We believe that we will pass our break-even point within the first year. Conservative projections based on sales over the next three years yielded an annual revenue of $750,000 by Year 3. The company expects its cash account to remain healthy.

We strongly believe that Hudson Yards is an ideal location for our business. It boasts of an unparalleled location that offers the high visibility and heavy foot traffic necessary to support our enterprise. Prime Kings has created and maintained a proven business model that thrives in the mall environment, with more than 12 locations successfully operating globally, since 2012.

We believe that our entire business model is built around driving traffic to our Hudson Yards with corporate based marketing. The unique products we plan to sell protect not just the screen, but the entire device including back, sides and front for invisible, bulk free protection. We also protect everything from watches, smartphones and tablets to laptops and game controllers.

Due to our services and products, everyone in the mall is a potential customer for multiple sales. ​We not just sell our products; we back our products with a lifetime guarantee. At our kiosks, customers can count on a professional service handled by specially trained knowledgeable staff. Also, all our products come with quality US manufacturing in mind, and this value is a huge part of every decision made.

We believe that our personal approach to service gives the customer value that they cannot get anywhere else. Our award-winning RapidCut system allows us to easily manufacture Prime Kings products for virtually every handheld electronic device on the market within seconds, right at the kiosk, resulting in 35 percent more sales than our competitors.

3. Our Products and Services

All our products come with quality US manufacturing, and this core value is still a part of every decision we make. Our products are designed, sourced, manufactured and shipped in the USA, from our HQ in Manhattan, NY. We also professionally install all of our products for the customer, providing the best possible experience not available online or in big box retailers.

Our personal approach gives the customer value that they cannot get anywhere else. Our Products at Prime Kings also include:

• Clear Coat Original​ is a patented ultra-clear protective film that wraps around the entire device without adding to the bulk, featuring military grade scratch protection, HD clarity and self-healing technology.
• Clear Coat Matte​ features all characteristics of Clear Coat Original with added anti­glare and anti-fingerprint technology.
• Fusion impact screen protector, which is one of the products with patented TriACTIVE™ technology, built to protect from impact.
• Style Skins ​add style & protection without adding bulk. Choose from variety of options depending on your personality — whether adding a splash of color, glitter and fun or texture, luxury and style to your favorite gadget.

4. Our Mission and Vision Statement

• Our vision at Prime Kings is to establish a phone accessories Kiosk whose primary goal is to exceed customer’s expectations.
• Our mission at Prime Kings is to make innovative accessories that will protect and maintain the beauty of mobile phones. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall in to place.

Our Business Structure

Prime Kings in Hudson Yards will be led by a team of professionals. Our plan is to strive every day to create an environment and structure that encourages productivity and respect for customers and employees. We also plan to hire workers that are very qualified, truthful, customer centric, good communication skills and are open to help us build a business that can compete in the industry. We plan to employ qualified and competent hands to occupy the following offices;

Chief Executive Officer

Managing Director

Admin and HR manager

Marketing and Sales Manager

• Sales representatives

5. Job Roles and Responsibilities

• He will be tasked with providing work direction for the business
• Charged with building, communicating, and implementing the vision, mission, and direction of the business – which also includes leading the achievement and implementation of the all the business strategy.
• Responsible for fixing prices and signing business deals for the business
• In charge of employment
• Tasked with paying workers salary
• Responsible for Signing checks and documents for and on behalf of the business
• Also Evaluates the success of the business
• In charge for managing the daily activities in the company
• Makes sure that the facility is in very good shape and conducive enough for customers
• Connects with third – party providers (vendors)
• Tasked with supervising and training new staff members
• Reports to the Chief Executive Officer
• Settle all Customers complains and enquiries
• Any other duty as assigned by the CEO
• Tasked with overseeing the running of HR and administrative tasks for the company
• Monitors office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• State job positions for recruitment and managing interviewing process
• Organize induction for new team members
• Tasked with training, evaluation and assessment of employees
• Tasked with arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities.
• Oversee external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Creates demographic information and analyze the volumes of transactional data generated by customer purchases
• Understand, prioritizes, and reaches out to new partners, and business opportunities et al
• Understand development opportunities; follows up on development leads and contacts
• In charge for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Create, executes and evaluates new plans for expanding increase sales
• Keep all customer contact and information
• Represents the company in strategic meetings
• Aid to increase sales and growth for the business

Sales Representatives

• Quickly attends to customers in a friendly and professional manner
• Explain all available products services to customers
• Takes care of any other duty as assigned by the Chief Operating officer / managing director
• Tasked with cleaning the restaurant facility at all times
• Make sure the toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the manager.

6. SWOT Analysis

Our plan at Prime Kings is to focus on our target markets that will provide us with the greatest market penetration. We also plan to offer products and service packages that are priced appropriately for each segment. We have analyzed our business and we have ensured that we are prepared for anything.

We employed the services of a renowned Consulting firm to aid with our SWOT Analysis. Outlined below are the results presented to us at Prime Kings:

• We provide excellent customer service
• We plan to grow and maintain a referral network of customers
• Respond rapidly to customer problems with product or plan
• The industry has slowed down financially over the past three years with the economic downturn
• Business hours are limited for a retail establishment (Monday through Friday 9:00 a.m. to 6:00 p.m.)

Opportunities

The majority of products supplied by the Mall Kiosks industry are discretionary items. Therefore, the growth in household disposable income increases the propensity for consumers to purchase these goods, leading to growth in demand. Per capita disposable income is expected to increase through 2018 to 2019, creating a potential opportunity for the industry.

We at Prime Kings understand that E-commerce retailers offer substitute industry products, sometimes at heavily discounted prices. Products available online through e-commerce retailers are normally more convenient to buy, especially due to improved smartphone technology and next-day delivery services.

Hence, as more consumers visit online retailers for their shopping needs, demand for kiosk and cart establishments will fall. E-commerce sales are expected to increase in 2019, creating a potential threat to the industry.

7. MARKET ANALYSIS

• Market Trend

According to the recent expansion of the global smartphone market, the accompanying accessories market is growing at an accelerating rate. While new mobile devices are being released at a blistering pace, huge varieties of older models still remain in circulation.

Until now, it was impossible to offer everything, from the old BlackBerry Curve to the latest Samsung Galaxy S7 Edge, which resulted in missed sales and unsatisfied customers walking away unhappy ­ especially in small footprint environments.

But with our new innovative, award winning on demand system at Prime Kings, RapidCut makes all of this a thing of the past. Our RapidCut system completely deletes inventory, enabling our kiosks to produce any one of our 11,000+ products on demand at the time of sale.

Industry Data has it that the market potential for cellular accessories is massive, with global revenues reaching US$81.5 billion in 2015. Prime Kings’ entire focus lies in specialty retail, with our growing global network of mall kiosks.

We believe that any mobile device user walking in a mall is our potential customer. But even with huge mass appeal, our products solve very specific problems. The biggest segment of our customers are people who want to keep their gadget’s original design without hiding it in a bulky case.

Prime Kings will provide solutions to keep mobile devices invisibly protected from all sides and look new without unnecessary bulk. Even for people who have cases and take them off occasionally, Prime Kings provides an invisible layer of protection from scratches underneath the cases. People who are in need of extra screen protection can get our patented impact screen protector, Fusion, which works great with any case or a bumper.

Note that unlike our competitors who sell commodity products made in China utilizing off-the-shelf components and inexpensive raw materials, we make use of premium materials and proprietary technology to create our one-of-a-kind products.

Traditionally, Prime Kings repeat customers account for more than 25 percent of our sales and guarantee our long – term sales growth. Every time they get a new device, they can count on us to protect it with our products.

8. Our Target Market

It is very important to state that the market for mobile phones and their accessories is very fragmented, crowded and competitive. Among these, there are only a few large firms that serve the entire city of New York and its surroundings.

The remaining are small firms that sell from kiosks in the surrounding malls. We at Prime Kings believe that our current niche in Hudson Yards, variety of products and expertise in serving the public will assure sales.

We expect to take full advantage of the trends described above, and try to penetrate the market with new innovations and gadgets — using advertisements and demonstrations. We shall also try to lure independent small sellers to join our effort.

• Our competitive advantage

We at Prime Kings believe that the market potential for our product is huge, evidenced by what appears to be the unstoppable growth of the telecom industry. Currently, the telecom industry is among the strongest growth industries and is responsible for huge gains in the capital markets. Our competitive advantage in this business includes:

• Location : Hudson Yards is a real estate development company in the Chelsea and Hudson Yards neighborhoods of Manhattan, New York City. It is the largest private real estate development in the united states by area. Upon completion, 13 of the 16 planned structures on the West Side of Midtown South would sit on a platform built over the West Side Yard, a storage yard for Long Island Rail Road trains.
• E-Commerce : we will make an effort to enhance sales through a serious and advantageous website in order to attract customers that are reluctant to do business with large companies.

9. SALES AND MARKETING STRATEGY

• Marketing and Sales strategy

Our marketing strategy at Prime Kings is divided into two: short and long term strategies. Our short-term marketing strategies are those that bring will bring us a temporary boost in traffic. Note that even though these techniques are very important to our over-all plan, they are only a temporary traffic source and must not be solely relied upon. Short-term marketing strategies include: Purchasing Advertising, Bulletin Boards and Search Engines.

While our long-term marketing strategies are those that will bring us a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road. Long-term marketing strategies include: Opt-in Lists, Freebies and Content.

We plan to create and implement a balanced marketing strategy, using both short-term and long-term strategies. We also believe that by using this simple formula when creating our Internet marketing strategy, we hope to guarantee our success.

Meanwhile, our short-term marketing strategy will focus heavily on sales promotion, niche positioning in the market and customer service with loyalty and retention in sales. Our promotions will always stay in tune with our company objectives and mission statement.

10. Sales Forecast

Mobile phones have revolutionized the communications arena, redefining how we perceive voice communications. The sales forecast displayed here is very conservative — although we aim very high, we decided to show a very slow growth and revise the plan on a yearly basis. As a rule we expect to expand the volume much more rapidly. Below are the sales assumptions for Prime Kings:

• We project a sales increase at 25 percent in 2023 due to the addition of a commissioned outside sales representative in July 2019
• We expect a sales increase an additional 25 percent in 2023 due to the continued effect of adding a commissioned outside sales representative in 2019
• We also forecast a sales increase of an additional 10.0 percent in 2023 due to the continued effect of adding a commissioned outside sales representative in 2019
• The relationship of accessories sales to total sales continues at its present level of 32 percent
• We expect the cost of material continues at its present level of 18 percent
• We forecast relationship of customization sales to total sales continues at its present level of 25 percent
• We estimate the cost of customization continues at its present level of 29.0 percent of customization sales
• We project that the total gross margin remains constant at its three-year average of 40.5 percent

11. Publicity and Advertising Strategy

Our mall kiosk will operate under a globally recognized brand, Prime Kings. Prime Kings  generally provides a robust corporate marketing strategy that revolves around advertising, high quality collateral and local marketing that not only captures attention of passing traffic, but will also be bringing people specifically looking for our products. Our other promotional plan is diverse and includes a range of marketing communications:

• Public relations: We plan to issue press releases to both New York City journals and business publications such as Playboy Magazine.
• Trade shows:  Our sales representatives will attend and participate in several trade shows.
• Print advertising:  Our print advertising program will include advertisements in magazines.
• Internet:  We will establish a presence on the Internet by developing a website. Plans are underway to create a professional and effective site that will be interactive and from which sales will be generated worldwide.
• Other:  We also plan to leverage other channels including billboards, radio and television commercials, and a street team.

Our Sources of Income

We at Prime Kings will generate revenue from selling our unique products. These products at Prime Kings will not protect just the screen, but the whole device including back, sides and front for invisible, bulk free protection. All our products come with quality US manufacturing. Our products are designed, sourced, manufactured and shipped in the USA, from our HQ in Manhattan, NY.

We will also make money by charging customers for the professional installation all of our products, providing the best possible experience not available online or in big box retailers. We believe that our unique and personal approach gives the customer value that they cannot get anywhere else. We believe our business will be able to generate margins of 30 percent on each dollar of sales.

12. Our Pricing Strategy

We at Prime Kings believe that our target audience will buy based on superior quality, excellent customer service, and local business location. We also know that businesses in our scope make their money from the interest and commissions.

We hope to keep our prices at the average market rate for the time being, but will increase as our identity as the market increases. Most of our products will sell between $25 and $45 to take advantage of impulse purchasers in the mall. Our average sale is around $30, which also includes a professional installation.

We have a 600 percent markup with virtually no inventory, backed up with our Lifetime Guarantee. This is why our mall kiosks are thriving, even as eCommerce grows — our products are professionally installed on the spot, so we’re not just selling a product, we’re selling a service which isn’t offered online.

• Payment Options

We at Prime Kings will always strive to establish payment methods that will suit our diverse clients. We have also partnered with a renowned banking platform to help serve our clients very well. We hope to make available the following payment options for our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment through POS
• payment through PayPal
• Payment via check
• Payment with cash

13. Startup Expenditure (Budget)

We understand that the key to customer satisfaction is having the product and services that meet customer’s needs. A crucial part of that is to also have knowledgeable employees to help customers quickly find what they want. That is why we have taken our time to also build on our core portfolio of products and overcome any obstacles by using our expertise in the industry. The financial projection and costing of Prime Kings is outlined as follows;

• Cost of incorporating the Business – $750.
• Franchise Fee Cost – $60,000
• Cost for basic insurance policy covers, permits and business license – $10,000
• The cost of acquiring a suitable Kiosk in Hudson Yards – $55,000
• The budget for equipping the office (computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $5,000
• The price of purchasing of the required software applications (CRM software, Accounting and Bookkeeping software and Payroll software et al) – $12, 000
• The Cost of Launching our official Website – $600
• Our budget for paying at least three employees for 6 months plus utility bills – $36,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Our Inventory fund – $2,000,000
• Miscellaneous – $1,000

From our cost analysis above, we will need $182,850 and our $2 million inventory fund to start Prime Kings in Hudson Yards.

Generating Funding/Startup Capital for Prime Kings

Prime Kings is a Limited Liability Company , a manufacturer, innovator and consumer brand of mobile accessories based in Manhattan, New York City, USA. This company was started by two high school friends, Martin Thomas and Denis Castle. It’s very important to state that Denis Castle is the most active and hands-on of the two owners. Denis comes from a retail management background with enough experience in the technology industry.

Our two founding owners will prefer to fund the business privately for now, but are likely to source for external funds as the business grows. The company will also seek a substantial long-term business loan. This funding will cover operating expenses and product development leading to the launch in November 2019.

Our Management have been able to raise $1 million from the two founding partners ($500,000 each). They have been able to raise this amount through their individual savings and few soft loans from their families.

14. Sustainability and Expansion Strategy

Prime Kings understand the need to attract, acquire, leverage, and retain customers. Revenue growth through customer acquisition and retention is as important a requirement in retail as it is in other businesses. Customers, especially in the Western business culture, count speed of service as a key reason why they do business with a company.

They resent delays and hate waiting for service. In the United States, almost 80 percent of the gross domestic product (GDP) is generated through different kinds of services, and speed of service no longer separates a business as providing superior value.

We understand that customers generally are not thrilled if they receive good service, but they are highly dissatisfied if they do not. We will provide the necessary framework to cope with these demands by cutting the waiting time for a service.

We have also noted that customers also want consistent, reliable and easy-to-use service. As the speed of service increases and customer expectations grow, it will make solution-oriented customer service an important business trend.

We at Prime Kings also plan to become a highly distinguished and recognized leader in phone accessories. It is the goal of our company to become established as the leading distributor of phone accessories and repair services in all of New York.

To achieve this goal, Prime King’s success factors will be to identify emerging trends and integrate them into company operations, respond quickly to technology changes/be there early, provide high-quality services, invest time and money in marketing and advertising, expand into specialty markets, and stay ahead of the “technology curve.”

Prime Kings has the technological expertise to assist customers in picking the product and service that best meets their needs. Finally, we believe it is important to remain an active member of the community, and to impact people’s lives in more ways than deriving a profit from them. We propose to host community events that bring out the best in people.

Checklist/Milestone

• Business Name Availability Check : Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Leasing, renovating and equipping our facility: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Packaging, Marketing/Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

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Strip Mall Business Plan and SWOT Analysis

Strip Mall Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Strip Mall Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Strip Mall business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

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Strip malls are popular real estate investments a given that they are able to generate highly predictable streams of rental income from commercial clients. Of course, the capitalization rate for the strip mall is significantly higher than a residential property investment given that commercial enterprises carry a higher degree of default rate then there other real estate investment counterparts. As such, it is imperative that the owner of a strip mall have a well-defined tenant screening policy in place in order to ensure that any default or missed lease payments can be dealt with appropriately and kept to a minimum at all times. Strip malls typically have a start up costs or acquisition cost of $250,000 all the way up to $5 million depending on the location and number of retail space is available. Given that this is a real estate based business almost all real estate based financial institutions, banks, and lenders are willing to put up the necessary capital in order to complete the development or the acquisition. Typically, it can be expected that a real estate investor who wants to acquire a strip mall facility will need to put up a 20% capital infusion as the down payment. Additionally, most real estate investors to maintain significant funds outside of the down payment in order to pay for any unexpected expenses or tenant defaults that may occur during the course of normal business operations.

Given that this is a commercial property acquisition, a strip mall business plan is going to be required. This business plan should include a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. Unlike most traditional financial statements, a financial statement that is specific for a real estate investment or a strip mall should feel focus significantly on the net rental income less any expected vacancies. A CPA or qualified financial advisor can assist a real estate investor with developing this aspect of their business plan. Within this document as well, a thorough demographic analysis showcasing the population size, population density, percentage of population located within 5 miles of the strip mall, median household income, median family income, and median household value should be included as well. These demographics are not only important for a lender to see but also any potential retailer that will be acquiring space within the strip mall facility. It has now become standard that these companies provide their potential clients with a full demographic analysis coupled with a financial statement to show that the mall facility is in good economic condition.

As it relates the strip mall marketing plan, this needs to be done on two fronts. Foremost, as it relates to developing relationships with retailers – a real estate brokerage should be retained in order to ensure that the lag time between vacancy and fulfillment is kept to an absolute minimum. Generally, in a busy market – the time that it takes to fill a vacancy for a commercial property is roughly 3 months to six months. This is a much longer lag time then with a residential real estate investment. A website should be developed that showcases the facility, the retailers that are currently having locations there, preliminary rental pricing information, and contact information about the marketing company. Two, a portion of the marketing plan should be dedicated towards having the owner provide some level of marketing support as it relates specifically to driving for traffic to the facility. This will ensure that potential retailers are able to have a significant number of customers come to their businesses on a daily basis. Many retailers will value this type of additional marketing given that’ll create a value-added nature to any lease expenses that they incur as part of their business operations.

A strip mall SWOT analysis should be developed as well. As relates of strengths, provided that the strip mall is in a good location the near 100% occupancy can be maintained at all times. The revenues generated from these services are considered to be very high gross margin and they are guaranteed by a contractual obligation. As such, a properly managed real estate investment can produce profits in any economic climate. For weaknesses, there is always the potential for a real estate developer to acquire a nearby parcel of land and to put up a similar facility near that of the existing strip mall. However, this is a risk faced by any real estate based business and is really not too much that can be done about it. For opportunities, outside ensuring 100% occupancy is really nothing that can be done in order to continually boost to the revenues of the business outside of a major economic growth. Within that specific target market. Of course, any real as the entrepreneur is free to acquire additional strip mall facilities in order to increase the size of their real estate portfolio. For threats, there’s really nothing outside of a major economic recession that would impact the revenues of a strip mall facility. However, many retailers have begun to shrunk their brick and mortar operations given that more and more commerce is occurring online. This trend is expected to continue in perpetuity. As such, the owner of a strip mall facility were similar commercial property needs to be prepared for the fact that the demand for these retail spaces may not be as high in the future.

John Deere Officially Opens New Manufacturing Facility in Russia

News provided by

Apr 27, 2010, 09:00 ET

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MOSCOW , April 27 /PRNewswire-FirstCall/ -- Deere & Company (NYSE: DE ) officially opened its new manufacturing and parts distribution facility south of Moscow today in Domodedovo. The John Deere Domodedovo facility is the company's largest single investment to date in Russia . The facility will manufacture agricultural, construction and forestry machinery as well as distribute service parts in the region.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030326/JOHNDEERELOGO )

" Russia has a tradition of embracing advanced equipment and modern agricultural and forestry management practices," said Deere & Company chairman and CEO Samuel R. Allen at the facility's grand opening ceremony. "These are critical to the health and development of large-scale farming and forestry. They also tend to be a good match for the capabilities of John Deere products."

The new facility at Domodedovo is open just nine months after John Deere first announced its plans at the Russia - U.S. Business Forum last summer. Deere received strong cooperation from the Russian Federal government, the Moscow Oblast, and the community of Domodedovo to open the factory within this short time frame.

Allen noted that most of the world's available arable land is already being farmed, that clean water is becoming increasingly scarce, and that infrastructure is needed in many parts of the world to bring crops and forestry materials to market.

" Russia has great advantages in all these areas and the potential to become one of the world's major food-producing regions," Allen said.

At the opening ceremony for the John Deere facility, Allen said Russia 's future holds "truly immense potential as a major provider of the renewable resources so vital to the world's economic and social well-being."

He added that Deere's future plans in Russia are supportive of the Russian government's objectives to boost the output of grains and other renewable resources and to make the farm and forestry sectors more commercially vibrant.

Deere has said that the new Domodedovo facility will include a new EurAsia Parts Distribution Center and manufacture products for the company's two major divisions, including large tractors and combines for use in agriculture and a series of products for use in construction and forestry. Both the parts distribution and manufacturing capabilities will help John Deere serve customers in Russia and throughout the Commonwealth of Independent States and in other nearby markets.

In his remarks at the grand opening, Allen said, Deere first sold products in Russia 100 years ago. Now, he said, in addition to the new Domodedovo location, John Deere has a manufacturing site in Orenburg, offices in St. Petersburg and Moscow and over 70 sales and service locations located in Russia .

John Deere is a world leader in providing advanced products and services for agriculture, forestry, construction, lawn and turf care, landscaping and irrigation. John Deere also provides financial services worldwide and manufactures and markets engines used in heavy equipment. Since it was founded in 1837, the company has extended its heritage of integrity, quality, commitment and innovation around the globe.

SOURCE Deere & Company

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Also from this source, deere & company raises quarterly dividend.

The Deere & Company (NYSE: DE) Board of Directors today declared a quarterly dividend of $1.35 per share payable November 8, 2023 to stockholders of...

Deere Reports Third Quarter Net Income of $2.978 Billion

Deere & Company (NYSE: DE) reported net income of $2.978 billion for the third quarter ended July 30, 2023, or $10.20 per share, compared with net...

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Sharp's LCD plant in Osaka set to be transformed into massive AI data center

Sharp's production base in Sakai, Osaka Prefecture, once renowned as the world's most advanced factory for large LCD television panels, will be transformed into a massive data center to handle the enormous volume of data for artificial intelligence applications, according to recent announcements by Japan’s two major mobile carriers.

Struggling to make its LCD business profitable, Sharp previously announced it would end production at the Sakai plant by September.

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Out of the Centre

Savvino-storozhevsky monastery and museum.

Zvenigorod's most famous sight is the Savvino-Storozhevsky Monastery, which was founded in 1398 by the monk Savva from the Troitse-Sergieva Lavra, at the invitation and with the support of Prince Yury Dmitrievich of Zvenigorod. Savva was later canonised as St Sabbas (Savva) of Storozhev. The monastery late flourished under the reign of Tsar Alexis, who chose the monastery as his family church and often went on pilgrimage there and made lots of donations to it. Most of the monastery’s buildings date from this time. The monastery is heavily fortified with thick walls and six towers, the most impressive of which is the Krasny Tower which also serves as the eastern entrance. The monastery was closed in 1918 and only reopened in 1995. In 1998 Patriarch Alexius II took part in a service to return the relics of St Sabbas to the monastery. Today the monastery has the status of a stauropegic monastery, which is second in status to a lavra. In addition to being a working monastery, it also holds the Zvenigorod Historical, Architectural and Art Museum.

Belfry and Neighbouring Churches

Located near the main entrance is the monastery's belfry which is perhaps the calling card of the monastery due to its uniqueness. It was built in the 1650s and the St Sergius of Radonezh’s Church was opened on the middle tier in the mid-17th century, although it was originally dedicated to the Trinity. The belfry's 35-tonne Great Bladgovestny Bell fell in 1941 and was only restored and returned in 2003. Attached to the belfry is a large refectory and the Transfiguration Church, both of which were built on the orders of Tsar Alexis in the 1650s.  

To the left of the belfry is another, smaller, refectory which is attached to the Trinity Gate-Church, which was also constructed in the 1650s on the orders of Tsar Alexis who made it his own family church. The church is elaborately decorated with colourful trims and underneath the archway is a beautiful 19th century fresco.

Nativity of Virgin Mary Cathedral

The Nativity of Virgin Mary Cathedral is the oldest building in the monastery and among the oldest buildings in the Moscow Region. It was built between 1404 and 1405 during the lifetime of St Sabbas and using the funds of Prince Yury of Zvenigorod. The white-stone cathedral is a standard four-pillar design with a single golden dome. After the death of St Sabbas he was interred in the cathedral and a new altar dedicated to him was added.

Under the reign of Tsar Alexis the cathedral was decorated with frescoes by Stepan Ryazanets, some of which remain today. Tsar Alexis also presented the cathedral with a five-tier iconostasis, the top row of icons have been preserved.

Tsaritsa's Chambers

The Nativity of Virgin Mary Cathedral is located between the Tsaritsa's Chambers of the left and the Palace of Tsar Alexis on the right. The Tsaritsa's Chambers were built in the mid-17th century for the wife of Tsar Alexey - Tsaritsa Maria Ilinichna Miloskavskaya. The design of the building is influenced by the ancient Russian architectural style. Is prettier than the Tsar's chambers opposite, being red in colour with elaborately decorated window frames and entrance.

At present the Tsaritsa's Chambers houses the Zvenigorod Historical, Architectural and Art Museum. Among its displays is an accurate recreation of the interior of a noble lady's chambers including furniture, decorations and a decorated tiled oven, and an exhibition on the history of Zvenigorod and the monastery.

Palace of Tsar Alexis

The Palace of Tsar Alexis was built in the 1650s and is now one of the best surviving examples of non-religious architecture of that era. It was built especially for Tsar Alexis who often visited the monastery on religious pilgrimages. Its most striking feature is its pretty row of nine chimney spouts which resemble towers.

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