marketing analytics assignment

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Course info.

• Prof. John Hauser

Departments

• Sloan School of Management

As Taught In

Learning resource types, marketing management: analytics, frameworks, and applications, course description.

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ChatGPT Marketing Analytics Case Study

Description:  This case study was generated by ChatGPT by asking a series of questions. It dives into how chatbots and AI can be used in marketing, including the ethical issues involved.

This assignment comes from the “Marketing Analytics” courseware by Brennan Davis.

Machine Learning "Quick, Draw" Activity

Description: In order to demonstrate machine learning, hve your class play with Google Creative Lab’s “Quick, Draw.” This game uses neural net attempts to guess what a user is drawing. The game provides six drawing assignments and allows itself 20 seconds to try and guess what you are drawing.

This assignment comes from “Business Analytics: Data Analysis & Storytelling for Business”.

digital age skills

Focused on experiential learning.

Dive into these turnkey resources that will transform your classroom into a hands-on learning experience. Request access to these courses and see for yourself how your students will be career-ready when they leave your classroom.

Business Analytics

Marketing Analytics

Digital Marketing Analytics

Consumer Behavior

Business Research

Market Research

We collaborated with educators across the country to deliver analytics resources for your classroom., you will find several analytics-focused assignments, projects, and tidbits created by educators for educators. , what you will get from these resources.

More engagement. These resources are centered on current trends that relate to your students!

More time to teach. We've done a lot of the heavy lifting so you can teach the way you've always wanted.

Supplemental material. Whether you're a Stukent customer or not, this assignment series is free to use.

Google Analytics 4 Flood It! Assignment

In this assignment, students explore the popular mobile app analytics tool, Google Analytics 4 , via a demo account. The demo account reports actual mobile app analytics data for the mobile app Flood It! (Android and iOS). Students should explore both the Google Analytics 4 demo account and the Flood It! mobile app to better understand how data flows from a mobile app into Google Analytics 4.

Created by: Nathan David, author of “ Digital Marketing Analytics: Strategic Decision-making “

Visit the assignment page here

The Digital Marketing Analytics Client Project

The Digital Marketing Analytics Client Project was launched in spring 2018 by Kathy Fredrickson, Digital Marketing Instructor with the University of Wisconsin – Oshkosh. Since the project’s inception, 80 small businesses have received website and social media audits. The experience provides junior and senior level students with the opportunity to apply what they have learned by completing the Google Analytics Basic certification, as well as a social media audit. Students create a Digital Marketing Measurement Model for a real client. The Digital Marketing Measurement Model inspired by Avinash Kaushik (@avinash) from Google. The final project is presented to the client by the students.

Submitted by: Katherine Fredrickson, University of Wisconsin

Budget and Calendar Assignment

Students in Megan Duncan’s Social Media Analytics course work on a social media analytics plan for a brand they’ve chosen at the beginning of the semester. Each portion of the assignment builds toward a portfolio of work for the brand. In this Part IV, they need to (1) create a budget for their brand’s social media spend, (2) choose the job candidates they want on their social media team within a salary budget, and (3) create an example calendar that supports their social media spending budget. These three parts all encourage students to think strategically about their decisions. The budgets are small enough that they are forced to choose wisely. To blend analytical and critical thinking, they are asked to justify their decisions in a proposal addressed to their COO.

Submitted by: Megan Duncan, Virginia Tech

Queueing Analysis and Application Assignment

This homework assignment teaches students how to apply queueing analysis in a global supply chain management scenario for solving capacity planning problems.

Submitted by: Krishan Rana, Alabama A&M University

Download the assignment here

Increasing Web Engagement Project

Graduate students apply concepts covered in the class to a personal website.

Submitted by: Michele Clark, Bridgewater College

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• Cook Library
• Research Guides

MKTG 431: Marketing Analytics (Kulkarni)

• Company Information
• Industry Information
• Marketing & Advertising
• Articles on Companies, Industries, Social Media, and Customers
• Citing Your Sources

Business & Economics Librarian

This guide will help you with the research for your project to propose a social media strategy for your chosen client company.

Use the links on the left to:

• Research companies
• Research industries (including the social media industry itself)
• Research target markets/customers, marketing, and advertising
• Locate articles on your client companies and their competitors and industry, social media, and your customers.
• Get information on citing your sources.

Your Pre-Assignment

Working as a team, please complete the pre-assignment by 11:59pm, 2/19. (Note: you won't need permission to edit the document. Simply download a copy to complete and send to Shana at [email protected] when you're done. I'll let Prof. Kulkarni know that your group has completed it.) This pre-assignment will help you get background on your client company and social media platform.

Looking forward to working with you for the class research sessions, Wednesday, February 21, 2024 in Cook Library #208 during your classtime!

Your Post-Assignment

This is an assignment basically asking your team to search for & identify articles useful for this project using a selection of the Cook Business Article databases and also check out some social media analytics sites.

You can start work on it during the research session & then it is due to Shana by 11:59PM, Monday, March 11

As with the pre-assignment, go to the Google Doc to download the assignment for your team to edit its own copy.

Email your team responses to Shana by the deadline.

If you have questions about the assignment get in touch with Shana -- she is here to help you!

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• Last Updated: May 10, 2024 3:42 PM
• URL: https://towson.libguides.com/mktg431

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Thank you for learning with NPTEL!!

Dear Learner, Thank you for taking the course with NPTEL!! Hope you enjoyed the journey with us. The results for this course have been published and we are closing this course now.  You will still have access to the contents and assignments of this course, if you click on the course name from the "Mycourses" tab on swayam.gov.in. For any further queries please write to [email protected] . - Team NPTEL

Marketing Analytics : Result Published!!

• Log in to your account and navigate to the "Download E-certificate" section.
• Next to "Download E-certificate," you'll find another tab labeled "Share your experience." Click on it.
• Answer the provided questions about your experience.
• Optionally, you can add your picture or skip this step.
• An AI-assisted post will be generated for you. You can share this post on your social media platforms.

Marketing Analytics : Final Feedback Form !!!

Dear students, We are glad that you have attended the NPTEL online certification course. We hope you found the NPTEL Online course useful and have started using NPTEL extensively. In this regard, we would like to have feedback from you regarding our course and whether there are any improvements, you would like to suggest.   We are enclosing an online feedback form and would request you to spare some of your valuable time to input your observations. Your esteemed input will help us in serving you better. The link to give your feedback is: https://docs.google.com/forms/d/1-XgOh4VLiPxiQqQErHJld0GWiVKmqv5--tcck_Aw5DI/viewform We thank you for your valuable time and feedback. Thanks & Regards, -NPTEL Team

April 2024 NPTEL Exams - Hall Tickets Released!

Marketing Analytics : Video recording on Interactive session 2

There was an interaction session with some of the students for the course Marketing Analytics .

The video recording is now available in the portal under the last unit " Live Interactive session "

Those who are interested can take a look.

Youtube link :  https://youtube.com/live/EKdvGL6GlsM?feature=share

-NPTEL Team

Marketing Analytics : Video recording on Interactive session 1

Youtube link :  https://youtube.com/live/oBOIRsWErgI?feature=share

Marketing Analytics : Video recording on Interactive session 3

Youtube link :  https://youtube.com/live/DvR8RNVyKVY?feature=share

Marketing Analytics : Live Interactive session - 3

Dear Learner,

  You can interact LIVE with the Course Instructor Prof. Swagato Chatterjee , IIT Kharagpur – “ Marketing Analytics ".

  Date: 19/04/2024

Time: 17.00 Hrs

  Link to login to: https://youtube.com/live/DvR8RNVyKVY?feature=share

  Enter your questions you want

You can interact LIVE with the Course Instructor Prof. Swagato Chatterjee , to answer at: https://docs.google.com/forms/d/e/1FAIpQLSdxqY24A8FSm2Zdeozu-uJox9NijdD43h915NXDB6P79QliZQ/viewform

You can also ask your doubts during the session through the chat window...

We would also like to hear from you after the session. Request you to share your thoughts in the forum. Learners are encouraged to visit bit.ly/NPTELLIVE

for updates on the live sessions.

  -NPTEL Team

Marketing Analytics - Assignment-11,12 Solution Released

Dear Participants, The  Assignment-11,12  of  Week- 11,12  Solution for the course " Marketing Analytics " has been released in the portal. Please go through these solutions and in case of any doubt post your queries in the forum. Link for solution of  Assignment 11 :  https://drive.google.com/file/d/19ncLsLzTFS8T18BkibHFIt63mBCj7G4r/view?usp=sharing Link for solution of  Assignment 12 :  https://drive.google.com/file/d/1dqSPS0pjCnA-hJ8TLngO6lSpAuvflDGG/view?usp=sharing Happy Learning! Thanks & Regards, NPTEL Team

Exam Format - April, 2024!!

Dear Candidate, ****This is applicable only for the exam registered candidates**** Type of exam will be available in the list: Click Here You will have to appear at the allotted exam center and produce your Hall ticket and Government Photo Identification Card (Example: Driving License, Passport, PAN card, Voter ID, Aadhaar-ID with your Name, date of birth, photograph and signature) for verification and take the exam in person.  You can find the final allotted exam center details in the hall ticket. The hall ticket is yet to be released.  We will notify the same through email and SMS. Type of exam: Computer based exam (Please check in the above list corresponding to your course name) The questions will be on the computer and the answers will have to be entered on the computer; type of questions may include multiple choice questions, fill in the blanks, essay-type answers, etc. Type of exam: Paper and pen Exam  (Please check in the above list corresponding to your course name) The questions will be on the computer. You will have to write your answers on sheets of paper and submit the answer sheets. Papers will be sent to the faculty for evaluation. On-Screen Calculator Demo Link: Kindly use the below link to get an idea of how the On-screen calculator will work during the exam. https://tcsion.com/ OnlineAssessment/ ScientificCalculator/ Calculator.html NOTE: Physical calculators are not allowed inside the exam hall. Thank you! -NPTEL Team

Marketing Analytics - Assignment-8,9 & 10 Solution Released

Dear Participants, The  Assignment-8,9& 10  of  Week- 8,9 & 10  Solution for the course " Marketing Analytics " has been released in the portal. Please go through these solutions and in case of any doubt post your queries in the forum. Link for solution of  Assignment 8 : https://drive.google.com/file/d/1L3SQqi57l0dO9j2ZOoy3DcOO3cdSTz0p/view?usp=sharing Link for solution of  Assignment 9 : https://drive.google.com/file/d/1ahvK9PmMx6KuMttLLWJM9Q5yma-rSbEJ/view?usp=sharing Link for solution of  Assignment 10 : https://drive.google.com/file/d/1MMOeXykS1e9aPGpMa2txpUyt9VEMrbNz/view?usp=sharing Happy Learning! Thanks & Regards, NPTEL Team

Marketing Analytics - Week 12 Feedback Form

Dear Learners,

Thank you for enrolling in this NPTEL course and we hope you have gone through the contents for this week and also attempted the assignment.

We value your feedback and wish to know how you found the videos and the questions asked - whether they were easy, difficult, as per your expectations, etc

We shall use this to make the course better and we can also know from the feedback which concepts need more explanation, etc.

Please do spare some time to give your feedback - comprises just 5 questions - should not take more than a minute, but makes a lot of difference for us as we know what the Learners feel.

Here is the link to the form: https://docs.google.com/forms/d/1FSqMII5ZNaxROfqgFLyTwp3V3lSiHCs8mv8KhOTI3po/viewform

Marketing Analytics - Week 12 content is live now!!

Dear Students

The lecture videos for Week 12 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=123&lesson=124

The other lectures of this week are accessible from the navigation bar to the left. Please remember to login into the website to view contents (if you aren't logged in already).

Assignment  12 for Week 12 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=123&assessment=200

The assignment has to be submitted on or before Wednesday, [17/04/2024] , 23:59 IST.

As we have done so far, please use the discussion forums if you have any questions on this module.

Note : Please check the due date of the assignments in the announcement and assignment page if you see any mismatch write to us immediately.

Thanks and Regards,

--NPTEL Team

Marketing Analytics - Week 11 Feedback Form

Marketing analytics - week 10 feedback form, marketing analytics - week 11 content is live now.

The lecture videos for Week 11 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=114&lesson=115

Assignment  11 for Week 11 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=114&assessment=199

The assignment has to be submitted on or before Wednesday, [10/04/2024] , 23:59 IST.

Important Notice:No CHANGE in NPTEL Exam Schedule for April 2024

Dear Student,

We wanted to take a moment to address an important matter regarding the upcoming election dates and their potential impact on your exam schedule.

• None of the election dates clash with scheduled exam dates. If we schedule additional dates, we will ensure they again do not clash with elections in your state. 
• Hence this is to confirm that there will be no changes to the exam dates and they are the same as previously scheduled. We may have exams in some cities on April 19 and April 26 depending on seat availability on scheduled dates. But again this will be done ensuring we don't conduct exams on election dates in your state. 
• Your academic progress and success remain our top priority, and we are committed to maintaining the integrity of the examination process.
• We have more than 6 lakh learners registered for April exams and logistics has been a huge challenge. We understand that some of you may need to travel to your native cities to participate in the voting process. Please remember that you selected your exam cities during registration, and it is crucial that you return to these cities to take your exams as scheduled. Since hall ticket and center allocation is under process, exam cities selected by you during exam registration cannot be changed now. 

Hence we kindly request that you make the necessary arrangements to ensure you can both exercise your right to vote and fulfill your academic obligations.

Warm Regards,

NPTEL Team.

Marketing Analytics - Week 10 content is live now!!

The lecture videos for Week 10 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=105&lesson=106

Assignment  10 for Week 10 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=105&assessment=198

The assignment has to be submitted on or before Wednesday, [03/04/2024] , 23:59 IST.

Marketing Analytics - Week 9 Feedback Form

Marketing analytics : live interactive session - 2.

  Date: 18/03/2024

  Link to login to: https://youtube.com/live/EKdvGL6GlsM?feature=share

You can interact LIVE with the Course Instructor Prof. Swagato Chatterjee , to answer at: https://docs.google.com/forms/d/e/1FAIpQLSfhlKxQNN2Mn9tDzXTyGCAx6q8o_pMTnxMTXmkJxcLuTUVNeA/viewform

Marketing Analytics - Week 9 content is live now!!

The lecture videos for Week 9 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=95&lesson=96

Assignment  9 for Week 9 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=95&assessment=196

The assignment has to be submitted on or before Wednesday, [27/03/2024] , 23:59 IST.

Marketing Analytics - Week 8 Feedback Form

Marketing analytics - assignment-6,7 solution released.

Dear Participants, The  Assignment-6,7  of  Week- 6,7  Solution for the course " Marketing Analytics " has been released in the portal. Please go through these solutions and in case of any doubt post your queries in the forum. Link for solution of  Assignment 6 :  https://drive.google.com/file/d/1DHVQ5mnPx6D7m5eVLIXeV2gszXnEuEug/view?usp=sharing Link for solution of  Assignment 7 :  https://drive.google.com/file/d/1r_vGhZbzU6zSI8QajlmRko0vgNZeTBoT/view?usp=sharing Happy Learning! Thanks & Regards, NPTEL Team

Marketing Analytics - Week 7 Feedback Form

Marketing analytics - week 8 content is live now.

The lecture videos for Week 8 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=86&lesson=87

Assignment  8 for Week 8 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=86&assessment=195

The assignment has to be submitted on or before Wednesday, [20/03/2024] , 23:59 IST.

Marketing Analytics - Week 7 content is live now!!

The lecture videos for Week 7 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=76&lesson=77

Assignment  7 for Week 7 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=76&assessment=193

The assignment has to be submitted on or before Wednesday, [13/03/2024] , 23:59 IST.

Marketing Analytics - Assignment-4,5 Solution Released

Dear Participants, The Assignment-4,5 of Week- 4,5 Solution for the course " Marketing Analytics " has been released in the portal. Please go through these solutions and in case of any doubt post your queries in the forum. Link for solution of Assignment 4 :  https://drive.google.com/file/d/1mXF-JOpbKanCg7SncZMHCMT5IG5smcL2/view?usp=sharing Link for solution of Assignment 5 :  https://drive.google.com/file/d/1AC2m-IGFQylJeKSnC06ue52p8sqww7yK/view?usp=sharing Happy Learning! Thanks & Regards, NPTEL Team

Marketing Analytics - Week 6 Feedback Form

Marketing analytics - week 5 feedback form, nptel: exam registration date is extended for 12 week courses of jan 2024.

• No further extension will be provided.
• This extension is only applicable for 12-week courses.

Marketing Analytics - Week 6 content is live now!!

The lecture videos for Week 6 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=67&lesson=68

Assignment  6 for Week 6 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=67&assessment=192

The assignment has to be submitted on or before Wednesday, [06/03/2024] , 23:59 IST.

Reminder: NPTEL: Exam Registration is date is extended for Jan 2024 courses!

Dear Learner,  The exam registration for the Jan 2024 NPTEL course certification exam is extended till February 23, 2024 - 05.00 P.M . CLICK HERE to register for the exam Choose from the Cities where exam will be conducted: Exam Cities Click here to view Timeline and Guideline : Guideline For further details on registration process please refer the previous announcement in the course page. -NPTEL Team

Marketing Analytics : Live Interactive session - 1

  Date: 19/02/2024

  Link to login to: https://youtube.com/live/oBOIRsWErgI?feature=share

You can interact LIVE with the Course Instructor Prof. Swagato Chatterjee , to answer at: https://docs.google.com/forms/d/e/1FAIpQLSe-dfLyOPIgSwEkqDKeYZavfBnd42UK0md0NX5MZ-iK5_k7_g/viewform

Marketing Analytics - Assignment-1,2 & 3 Solution Released

Dear Participants, The Assignment-1,2& 3 of Week- 1,2 & 3 Solution for the course " Marketing Analytics " has been released in the portal. Please go through these solutions and in case of any doubt post your queries in the forum. Link for solution of Assignment 1 : https://drive.google.com/file/d/1Hgxjujc328rrjiGk3SHd5uf3-eAbFXRH/view?usp=sharing Link for solution of Assignment 2 : https://drive.google.com/file/d/18EUu-p2rnV35goV9lUC_xuEW4gIEE_HU/view?usp=sharing Link for solution of Assignment 3 : https://drive.google.com/file/d/1Y4xZka43jhHCr_kZtxkgsKWmWw-u9XbF/view?usp=sharing Happy Learning! Thanks & Regards, NPTEL Team

Marketing Analytics - Week 5 content is live now!!

The lecture videos for Week 5 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=56&lesson=57

Assignment  5 for Week 5 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=56&assessment=191

The assignment has to be submitted on or before Wednesday, [28/02/2024] , 23:59 IST.

Marketing Analytics - Week 4 Feedback Form

Marketing analytics - week 3 feedback form.

Dear Learner,  The exam registration for the Jan 2024 NPTEL course certification exam is extended till February 20, 2024 - 05.00 P.M . CLICK HERE to register for the exam Choose from the Cities where exam will be conducted: Exam Cities Click here to view Timeline and Guideline : Guideline For further details on registration process please refer the previous announcement in the course page. -NPTEL Team

Marketing Analytics - Week 4 content is live now!!

The lecture videos for Week 4 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=48&lesson=49

Assignment  4 for Week 4 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=48&assessment=190

The assignment has to be submitted on or before Wednesday, [21/02/2024] , 23:59 IST.

Marketing Analytics - Week 3 content is live now!!

The lecture videos for Week 3 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=39&lesson=40

Assignment  3 for Week 3 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=39&assessment=189

The assignment has to be submitted on or before Wednesday, [14/02/2024] , 23:59 IST.

Marketing Analytics - Week 2 Feedback Form

Reminder: nptel: exam registration is open now for jan 2024 courses.

Dear Learner, 

Here is the much-awaited announcement on registering for the Jan 2024 NPTEL course certification exam. 

1. The registration for the certification exam is open only to those learners who have enrolled in the course. 

2. If you want to register for the exam for this course, login here using the same email id which you had used to enroll to the course in Swayam portal. Please note that Assignments submitted through the exam registered email id ALONE will be taken into consideration towards final consolidated score & certification. 

3 . Date of exam: Apr 27, 2024 

CLICK HERE to register for the exam.

Choose from the Cities where exam will be conducted: Exam Cities

4. Exam fees: 

If you register for the exam and pay before Feb 12, 2024 - 5:00 PM, Exam fees will be Rs. 1000/- per exam .

5. 50% fee waiver for the following categories: 

Students belonging to the SC/ST category: please select Yes for the SC/ST option and upload the correct Community certificate.

Students belonging to the PwD category with more than 40% disability: please select Yes for the option and upload the relevant Disability certificate. 

6. Last date for exam registration: Feb 16, 2024 - 5:00 PM (Friday). 

7. Between Feb 12, 2024 - 5:00 PM & Feb 16, 2024 - 5:00 PM late fee will be applicable.

8. Mode of payment: Online payment - debit card/credit card/net banking/UPI. 

9. HALL TICKET: 

The hall ticket will be available for download tentatively by 2 weeks prior to the exam date. We will confirm the same through an announcement once it is published. 

10. FOR CANDIDATES WHO WOULD LIKE TO WRITE MORE THAN 1 COURSE EXAM:- you can add or delete courses and pay separately – till the date when the exam form closes. Same day of exam – you can write exams for 2 courses in the 2 sessions. Same exam center will be allocated for both the sessions. 

11. Data changes: 

Last date for data changes: Feb 16, 2024 - 5:00 PM :  

We will charge an additional fee of Rs. 200 to make any changes related to name, DOB, photo, signature, SC/ST and PWD certificates after the last date of data changes.

The following 6 fields can be changed (until the form closes) ONLY when there are NO courses in the course cart. And you will be able to edit those fields only if you: - 

REMOVE unpaid courses from the cart And/or - CANCEL paid courses 

1. Do you come under the SC/ST category? * 

2. SC/ST Proof 

3. Are you a person with disabilities? * 

4. Are you a person with disabilities above 40%? 

5. Disabilities Proof 

6. What is your role? 

Note: Once you remove or cancel a course, you will be able to edit these fields immediately. 

But, for cancelled courses, refund of fees will be initiated only after 2 weeks. 

12. LAST DATE FOR CANCELLING EXAMS and getting a refund: Feb 16, 2024 - 5:00 PM  

13. Click here to view Timeline and Guideline : Guideline

Domain Certification

Domain Certification helps learners to gain expertise in a specific Area/Domain. This can be helpful for learners who wish to work in a particular area as part of their job or research or for those appearing for some competitive exam or becoming job ready or specialising in an area of study.  

Every domain will comprise Core courses and Elective courses. Once a learner completes the requisite courses as per the mentioned criteria, you will receive a Domain Certificate showcasing your scores and the domain of expertise. Kindly refer to the following link for the list of courses available under each domain: https://nptel.ac.in/domains

Outside India Candidates

Candidates who are residing outside India may also fill the exam form and pay the fees. Mode of exam and other details will be communicated to you separately.

Thanks & Regards, 

Marketing Analytics - Week 2 content is live now!!

The lecture videos for Week 2 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=29&lesson=30

Assignment  2 for Week 2 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=29&assessment=188

The assignment has to be submitted on or before Wednesday, [07/02/2024] , 23:59 IST.

Marketing Analytics - Download video links are available now!!

The download video link for the course Marketing Analytics  is available now in the course outline. Please check the download video link: https://nptel.ac.in/courses/110105142

Marketing Analytics - Week 1 Feedback Form

Marketing analytics - week 1 content is live now.

The lecture videos for Week 1 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=18&lesson=19

Assignment  1 for Week 1 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=18&assessment=187

Marketing Analytics - Assignment-0-RELEASED

We welcome you all to this course. The Assignment 0 for the course Marketing Analytics has been released. This assignment is based on a prerequisite of the course. Kindly note that marks obtained in this assignment will not be considered for the final assessment. You can find the assignment under Week 0 unit on the left-hand side of your screen. You can submit the assignment multiple times. All the best !!    

NPTEL: Exam Registration is open now for Jan 2024 courses!

Marketing analytics: welcome to nptel online course - jan 2024.

• Every week, about 2.5 to 4 hours of videos containing content by the Course instructor will be released along with an assignment based on this. Please watch the lectures, follow the course regularly and submit all assessments and assignments before the due date. Your regular participation is vital for learning and doing well in the course. This will be done week on week through the duration of the course.
• Please do the assignments yourself and even if you take help, kindly try to learn from it. These assignments will help you prepare for the final exams. Plagiarism and violating the Honor Code will be taken very seriously if detected during the submission of assignments.
• The announcement group - will only have messages from course instructors and teaching assistants - regarding the lessons, assignments, exam registration, hall tickets, etc.
• The discussion forum (Ask a question tab on the portal) - is for everyone to ask questions and interact. Anyone who knows the answers can reply to anyone's post and the course instructor/TA will also respond to your queries.
• Please make maximum use of this feature as this will help you learn much better.
• If you have any questions regarding the exam, registration, hall tickets, results, queries related to the technical content in the lectures, any doubts in the assignments, etc can be posted in the forum section
• The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
• The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
• Date and Time of Exams: April 27, 2024 Morning session 9am to 12 noon; Afternoon Session 2 pm to 5 pm.
• Registration URL: Announcements will be made when the registration form is open for registrations.
• The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
• Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.
• Once again, thanks for your interest in our online courses and certification. Happy learning.

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