how to start a good personal statement for business

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

Partner Center

Home › University › How To Write A Personal Statement? 10 Tips + Student Questions Answered › How To Start A Personal Statement: Tips & Examples

How To Start A Personal Statement: Tips & Examples

• Published January 20, 2023

Table of Contents

We’re regularly asked the question “ how to start a personal statement ”? It’s a challenging task for anybody but worry not as we’re here to help guide you through the process. 

The introduction is the first thing the admissions committee will read. That’s why the first sentence of a personal statement should be a catchy, attention-grabbing hook or story that grabs the reader’s attention and sets up the main point of your essay.

A lacklustre introduction may lose your readers’ interest, preventing them from reading the rest of your personal statement!

But don’t worry, this article will guide you on writing a personal statement introduction, a few examples of opening sentences and how to captivate the admissions tutors. Without further ado, let’s get started.

Top Tip: Leave Your Introduction For Last

You know what they say, the hardest thing to do is  start . So skip the introduction for now and focus on the main body of your personal statement. If you’re not sure what your main content should be, read out how to write a personal statement guide.

After nailing down the main points, you’ll have a concrete idea of how your introduction can captivate the reader and stay relevant to the bulk of the writing. Go ahead and work on the rest of your personal statement.

Come back when you’re finished! And if you’re worried about your conclusion then check out our advice on  personal statement conclusions .

2. Cut To The Chase

You only have  4,000 characters  to sell yourself as an ideal student candidate. Make each character and paragraph count! That means forget about flowery words and directionless statements. When you start your personal statement, explain your motivations for choosing your course in one or two sentences.

Although you will discuss this in-depth in the main body of content, capturing your reader’s attention with a quick overview of why you’re enthusiastic about your chosen course is crucial. That’s why capturing the reader’s attention by jumping straight to the point is key to starting a personal statement.

3. Be Specific

Never give vague details when expressing why you want to pursue your course. “I always wanted to be an engineer since I was a kid,” or “I want to become a doctor because I enjoy science” isn’t advised. 

On that note, if you’re applying to medicine refer to our guide on  how to write a medical personal statement . We suggest being more specific than that, and you can include your academic achievements too. Here are a few suggestions that may help you:

• You witnessed an inspirational figure in your life solve a massive problem with a specific skill set (doctor, engineer, etc.)
• While you were at a charity event, you encountered a problem that kept people in deprivation. By pursuing this course, you’re a part of the solution.
• You’re good at, and you enjoy a specific skill set. The course you’re eyeing puts great emphasis on this particular skill.
• There was a moment in your life when you succeeded in solving a problem. You felt significant by doing so, and you want to keep doing that for the rest of your life (teaching poor children how to read)
• You watched a movie or read a book that ignited your passion for the course. After doing volunteer work or part-time employment related to your course, you’re determined to pursue it.

Craft a sentence or two that encapsulates the core of your “why.” Do this, and your reader will want to read more!

4. Demonstrate Knowledge In Your Chosen Course

An essential element of starting a personal statement is to express why you’re enthusiastic about taking your chosen course. You need to demonstrate that you’re aware of what you’re getting yourself into in the process. Answer any of these prompt questions for inspiration:

• What do you find interesting about the course?
• How do you believe the course will help you achieve your goals?
• How will you use your chosen course to contribute to society?
• What hurdles do you expect to encounter, and how will you handle them?

Decide which of these questions fits best into the main content of your  personal statement . Write your answer in a sentence or two, weave them into your application essay and think about the help you received from your tutors in the past.

5. Ditch The “Since I Was A Child” Line

We’re often asked  what not to put in a personal statement  and “Since I was a child” is a cliche statement that gets thrown around haphazardly. How many students have said this at least once in their personal statements?

Recalling your childhood passions is a weak “why” for pursuing your course. Why? Because the admissions committee is looking for a relevant and up-to-date reason.

When you were little, you had zero knowledge and little enthusiasm to become successful in your field. You had no idea what skillsets you needed or what other options were available to you.

But if you were to cite a recent event in your life that supports your determination to pursue your course, that screams “educated choice” right there. And  that  is what the admission committee is looking for after reading hundreds, if not thousands of introductions.

6. Brainstorm Several Versions Of Your Opening Lines

The desire to get it right the first time paralyses you from starting. So permit yourself to write freely. Write as many versions of your opening lines as possible.

Don’t worry about the grammar, spelling, or character count just yet. Type everything that goes off the top of your head. When you’re done, take a look at your list.

Cross out the ones you dislike, and encircle the ones you think have potential. Then start piecing the puzzle pieces together to check out if the intro lines fit with the rest of your personal statement. 

If you’ve found three potential opening statements, try reading them aloud together with the rest of your personal statement. Do they flow seamlessly into one another? Make the necessary adjustments. Play around with it until you feel you’ve hit the spot.

7. Make Your Opening Statement Error Free

Your opening statement is your hook line. Spelling or grammatical errors at the start discourage your reader from reading further. If you have errors at the beginning, you’ll most likely have them in your main content!

So make sure your English is simple, flawless, and straightforward. Run your personal statement through a tool like Grammarly to weed out most of the errors.

The Hemingway app is also a helpful tool for checking for passive voice and other writing problems. Take advantage of writing assistant tools, especially if you’re a non-native English writer.

8. Read Examples Of Personal Statements

Read as many personal statement examples as you can. Any that captivated you, keep them in your notes. Figure out  why  these statements stood out to you compared to the others. What elements can you place in  your  personal statement?

When reading personal statements that put you off, find out why. What characteristics do they have that elicit a negative reaction from you? List them down, and make sure you avoid them.

After this exercise, you should have a few more ideas about your personal statement introduction.

9. Ask For Feedback

Never underestimate what feedback can give you. Ask your family, friends, and acquaintances about your opening statement. Does your personality shine through? Is it straight to the point? Does it flow smoothly with the main content of your personal statement?

Listen to what they have to say. Jot down important points. You’ll need their feedback to get a second opinion on whether it works for you or not.

10. Give Yourself Time

Your chosen career depends on your college education. And a first crucial step is to convince the admission committee you’re worth accepting into your university. You have to give your personal statement your best shot. Give yourself enough time to brainstorm and think everything over.

You can’t finish a complete,  well-written personal statement  in a week. Much less overnight!

So make sure you set aside enough time to put your best foot forward. After finishing a complete draft of your personal statement, put it down. Forget about it for a few days. Then come back and reread it.

With a fresh set of eyes, you’ll notice details you may not have seen before! Revise as much as you need.

Do I Need To Write An Introduction For A Personal Statement?

Yes, we recommend writing an introduction for your personal statement as it provides context to the rest of your writing. The introduction is an opportunity to make a good first impression and capture the university admissions officer’s attention.

What is a good opening sentence for a personal statement?

Here are some examples of a good opening sentence for a captivating introduction. Note how it ties into the university degree almost straight away with first-hand experience:

• “Growing up in a small town with limited resources sparked my curiosity and drive to pursue higher education and make a positive impact in my community.”
• “From a young age, I have been fascinated by the intricacies of the human mind and the power of psychology to improve people’s lives.”
• “As a first-generation college student, I am determined to break barriers and pave the way for future generations through a career in law.”
• “My passion for sustainable design was ignited by a volunteer trip to a developing country, where I witnessed the devastating effects of environmental degradation firsthand.”
• “A chance encounter with a blind person and their guide dog inspired me to pursue a career in veterinary medicine, with the goal of improving the lives of animals and their human companions.”

Please do NOT use these in your personal statements, use these to guide you on how you want to start your personal statement.

Can You Open Your Personal Statement With A Quote?

It is a risky move to open your personal statement with a quote and can come across as clichéd or insincere to the university admission officers. However, there are rare occasions when it can work, just make sure the quote relates to your degree and experience you’re writing about.

Get Ready To Write Your Personal Statement

How does one start a captivating personal statement? Take the time to think about what makes an effective introduction.

Read examples of personal statements from other students to glean ideas for how yours might stand out. Once you have read through some good ones, they should be more than just two or three!–look closely at what elements made them so successful. 

Then try applying those same principles on how to start a personal statement! Don’t forget to bookmark this post for future reference.

Related Content

What are ucas points – an introduction.

Real Alumni Stories

Learn more about our alumni through their success stories.

• Real stories about our Alumni
• Students share their programme experiences
• Case studies from Alumni heading to Oxbridge
• Alumni insights and stats

Empower Your Child's Future: Book Your Complimentary Consultation Now

• Receive tailored advice to match your child's interests and goals.
• Gain insights from our experienced programme consultants.
• Get answers in real-time, making your decision-making process smoother and more informed.

* Terms and Conditions may apply

Secure priority enrolment for our new summer school location with a small refundable deposit.

" * " indicates required fields

Receive priority enrolment for new summer school locations by registering your interest below.

Our programme consultant will contact you to talk about your options.

• Family Name *
• Phone Number
• I'm a Parent
• I'm a Student
• Yes. See Privacy Policy.
• First Name *

Would you like to receive anything else?

• Prospectuses
• Residential Syllabus Overviews (ages 13-15)
• Residential Syllabus Overviews (ages 15-18)
• Residential Syllabus Overviews (ages 16-18)
• Online Syllabus Overviews (ages 13-18)
• Immerse Education Prospectus 2024
• Career Insights - London Course Guide
• Career Insights New York
• Career Insights San Francisco
• Online Insights Prospectus
• Online Research Programme Prospectus
• Academic Insights - Cambridge & Oxford Prospectus
• Academic Insights Sydney
• Academic Insights Toronto
• Female Future Leaders
• Dates & Fees
• Architecture
• Artificial Intelligence
• Business Management
• Business Management (Sydney)
• Business Management (Career Insights)
• Computer Science
• Creative Writing
• Creative Writing (Sydney)
• Creative Writing & Film (Career Insights)
• Earth Sciences
• Engineering
• Engineering (Career Insights)
• Engineering (Sydney)
• Film Studies
• International Relations
• International Relations (Sydney)
• Medicine (Career Insights)
• Medicine (Sydney)
• Natural Sciences
• Psychology (Sydney)
• Veterinary Studies (Sydney)
• Banking & Finance (New York)
• Business Management (London)
• Data Science & Analytics (San Francisco)
• Creative Writing & Film (London)
• Entrepreneurship (San Francisco)
• Engineering (London)
• Fashion & Design (New York)
• Health Tech & Biotechnology (San Francisco)
• Marketing & Entertainment (New York)
• Medicine (London)
• Law (New York)
• Software Development & AI (San Francisco)
• Architecture & Design (Career Insights)
• Biotechnology
• Business Management (Toronto)
• Computer Science & AI (Toronto)
• Criminology
• Engineering (Toronto)
• English Literature
• Fine Art (Career Insights)
• Game Design (Career Insights)
• Law (Career Insights)
• Mathematics
• Medicine (Toronto)
• Nanotechnology
• Computer Science & AI
• Sustainability

Complete Your Request

• Meet Dean Anil Menon, Ph.D.
• Compare Programs
• Executive MBA
• Early-Advantage MBA
• Executive Doctorate
• Accelerated Management Program
• Graduate Certificates
• Advanced Entrepreneurship
• Center for Leadership Development
• Management & Executive Education
• Philanthropy & Nonprofit Leadership

How to Write a Top MBA Personal Statement (With Examples)

Working on your MBA application? You aren’t alone. In 2021, over 200,000 students graduated with an MBA degree making it the number one choice for graduate students for the 10th year in a row. And there’s good reason for this. According to the National Center for Education Statistics , post-MBA, grads can earn significantly more at work—experts estimate an additional $20,000 each year depending on the industry. 

During the application process, you’ll want to stand out. A well-crafted personal statement will help distinguish you from other applicants. It serves as a powerful tool to showcase your unique experiences, skills, and aspirations to admissions committees. To make a lasting impression, tailor your personal statement to each MBA program you’re applying to, highlighting how your background aligns with their values and goals. For additional support, keep reading for some MBA personal statement examples and guidance. 

Understanding the Foundations – Word Count, Templates, and Pricing

When you start your personal statement, keep the word count in mind. Make sure to write your statement succinctly. Templates can give crucial structure to a first draft and make sure you hit necessary points. Finally: is it worth it to hire a professional proofreader? We break down the pros and cons. 

Word Count Considerations

A well-written personal statement is often the deciding factor in the business school admissions process. Conveying your thoughts concisely is a crucial skill in the business world, and future peers will be grateful for your brevity.

One strategy is to start with a longer draft and edit it down when revising. Remove unnecessary details and tighten wordy language. Focus on improving the quality of your content over meeting the maximum word count. 

Templates as a Starting Point

Templates can help to organize your thoughts. Use them to provide structure and give your writing direction. By planning ahead, you can decide how much space you want to dedicate to each element—this can also help you meet the word count.

Remember: popular templates are popular for a reason, and following them too strictly can make your statement feel rigid and unoriginal. To avoid that pitfall, personalization is key. Your individual experiences, goals, and perspectives are all unique. What would a Master’s in Business Administration mean to you? Don’t be afraid to customize any template to fit your voice. 

Professional Proofreading

Graduate schools know what a well-written personal statement looks like—and so do professional proofreaders. Experts can help catch small grammatical errors and improve clarity in your writing. It can be challenging to review personal writing from an objective standpoint. A good proofreader will streamline your writing and ensure overall coherence, improving your odds with your preferred school of business. 

Unfortunately, this can be expensive. Pricing for these services can easily cost hundreds of dollars. If hiring one isn’t in the budget, here are some alternatives: 

• Find writing groups online or in person. Not only will you receive feedback, you’ll get a better idea of what other personal statements look like. Be prepared to help edit other statements.
• Reach out to peers and mentors. Turn to people who know your voice and can tell when your writing is authentic. Make sure they aren’t afraid to give negative feedback.
• Utilize free online resources. Writing tools like Grammarly or Hemingway help check grammar and sentence structure. They won’t help with essay format and aren’t infallible; double-check any changes they might suggest.
• Read your statement out loud. This can help make sure your statement has a good rhythm and flows naturally.
• Take breaks. Be your own set of fresh eyes. When you’re in the thick of writing, you might glaze over easy-to-spot details while you’re thinking of the big picture. Allow yourself to recharge and clear your head before you get back to it. 

Tailoring Your Personal Statement to Top MBA Programs

Make sure to personalize your essays to specific MBA programs . Include details about specific classes and faculty, unique opportunities, and the strengths that make this program stand out. 

Then, tie yourself into the narrative. What role would you fill as a graduate student or an alumnus? Consider your own strengths and where they align with this specific program. What career goals could this opportunity help you achieve? 

Remember to mention your soft skills and other details that may not show up elsewhere on your application. Finally, shine a spotlight on your unique contributions in past roles. 

Write a Captivating Introduction

A beautiful personal statement will be overlooked unless the introduction captivates the audience. You can begin with compelling anecdotes, personal stories, or influential quotes. Tie this introduction into your reason for pursuing an MBA. Make the reader care before launching into your achievements. Then, clearly state why you’re pursuing an MBA. Example: “From the dynamic intersections of global markets to the intricate strategies driving corporate success, the realm of business has always beckoned to me as a realm of boundless opportunity and perpetual evolution..” 

Discuss Academic and Professional Background

Now it’s time to discuss what you’re bringing to the table. It’s okay to brag! Think about any key achievements or acquired skills that are transferable to an MBA program. What motivated you to apply? Example : “As a project manager at XYZ Corp, I navigated intricate challenges, demonstrating resilience and strategic thinking – skills I am eager to refine in a top-tier MBA program.” 

Answer the Questions: Why an MBA? Why Now? 

What does an MBA mean for your career goals ? Break down your short and long-term goals to answer this essay question. How do the skills you gain from earning an MBA connect to your plan? Research the program you’re applying for and use examples from the curriculum. Example : “My immediate goal is to transition from project management to strategic consulting, and Crummer’s MBA program’s focus on experiential learning and global business strategy perfectly complements my aspirations.” 

Emphasize Soft Skills

Think about moments you demonstrated personal growth or teamwork. Are there any moments you stepped up to lead a project or team? Your past experiences will influence your habits in a graduate school setting. Example :  “Leading a cross-functional team on a high-stakes project not only honed my leadership skills but also taught me the importance of collaborative problem-solving, a cornerstone of Crummer’s MBA program. “

Spotlight Unique Contributions

What sets you apart from other applicants? Moreover, what impact will your unique perspective bring to the MBA cohort? Explain how your background will enrich the learning environment. Detail personal qualities and experiences that showcase your value. 

Key Elements for a Powerful Personal Statement

Take a holistic approach to strike the right chord in your personal statement. Give admissions committees a more concrete impression of you. Weave in your qualifications, experiences, and aspirations. Don’t just mention your professional achievements—detail all of your positive qualities. 

Showcase Work Experience 

Be strategic when discussing your real-world work experience. If you can, including measurable results is a great way to show your professional impact. Earnings numbers, statistics, and other metrics will show off your professional experiences. 

Articulate Career Goals and Aspirations

When discussing career goals for an MBA application, detail your short and long-term objectives clearly. Ambiguity can weaken your statement’s impact. Whether you’re joining a family business, starting your own business, or looking to go abroad for international business you should discuss how you see yourself navigating the business world. Connect these career aspirations to the MBA program. 

Incorporate Extracurricular and Real-World Experiences

Touch on any extracurricular experiences like internships or entrepreneurship. Explain how these real-world experiences impacted your analytical skills, business acumen, and decision-making. If you’re an entrepreneur, touch on your journey or discuss the vision for your next startup. 

You can also talk about moments where you demonstrated leadership and communication skills. Teamwork is critical to business leaders. Reflect on your leadership experience—the successes you’ve won and the lessons you learned. 

Maintain Authenticity

Write authentically. Admissions officers want genuine stories. Give readers a reason to empathize with you. Overly formal and generic language can depersonalize your statement and keep readers at arm’s length. 

Also, use conversational language. If something sounds clunky or unnatural, it probably also reads that way. Plus, the way you speak naturally showcases your personality. While you should always use proper grammar, don’t suck the life out of your statement in the name of sounding more “academic.” Use this opportunity to demonstrate your communication skills. 

Navigating Common Challenges

Crafting your personal statements can be challenging! Let’s answer some FAQs. 

How Do I Balance the Personal and Professional Aspects?

Be intentional about what you choose to mention from your personal life. Use elements that either contrast or emphasize your professional experience. How does your background influence your business philosophy? Make sure to keep a professional tone and align your statement with the admissions committee’s expectations and be prepared for any questions the interviewer could ask.

How Do I Handle Sensitive Topics?

If you’re writing about a sensitive topic, do so thoughtfully. You don’t know what type of people will be reading your statement, so be considerate and intentional about any details you choose to share. 

However, your application essay should be a reflection of you. Sensitive subjects often play a major role in personal growth and development. Discuss what you learned from this challenging experience and how it influenced you. 

How Do I Make My Writing Stand Out? 

We’ve touched on all of the story elements you need—now trim the fat. Avoid common clichés and generic statements. Common phrases will dilute the unique perspectives in your personal statement. Make sure the language aligns with you. Avoid language that could apply to everyone when possible. 

Other MBA Application Process Essentials – GMAT Score, GPA, and Statement of Purpose

The MBA application process is multifaceted and holistic. Alongside your statement, admissions committees also consider your GMAT scores and GPA. GMAT scores are used to gauge applicants’ aptitude for business studies, while GPA showcases your readiness for MBA rigor. If you have a lower score in either category, address these challenges by highlighting your other strengths, relevant experience, and resiliency. Remember: committees consider the entire application, not just scores. 

The other factor in the application process is your Statement of Purpose or SOP. This will complement your personal statement. Make sure your SOP articulates your academic and career goals without echoing your other application essay. Avoid redundancy. Focus on the future: link the MBA program to your long-term plan. Take a forward-looking perspective and demonstrate how the MBA will work as a natural progression in your life. 

Your personal statement should be as unique as you are. Start with a compelling narrative and a plan. Proofread your essay, and don’t be afraid to seek help from peers or professionals. Explain how your personal and professional life gives you the necessary skills to thrive at your desired program and be specific about what you want to do there. This is your chance to differentiate yourself from other applicants—take advantage!

Crummer is the #1 ranked MBA program in Florida. You can learn more about what we offer and when you’re ready, start working on your application . 

Related Articles

How long does an mba take.

With different MBA program options, the amount of time it takes to get your degree can vary. Read on to discover how long each program type takes to complete.

7 Rewarding MBA Career Paths to Consider in 2024

Discover 7 rewarding career opportunities available to MBA graduates in 2024, along with the average starting salaries. Learn more here.

20 Different Types of Business Degrees: Top Specializations

Interested in pursuing a career in business? Here are the different types of business degrees available to help you achieve your goals.

• Features for Creative Writers
• Features for Work
• Features for Higher Education
• Features for Teachers
• Features for Non-Native Speakers
• Learn Blog Grammar Guide Community Events FAQ
• Grammar Guide

How to Write a Personal Statement (with Tips and Examples)

Hannah Yang

Table of Contents

What is a personal statement, 6 tips on how to write a personal statement, personal statement examples (for college and university), faqs about writing personal statements, conclusion on how to write a personal statement.

How do you tell someone who you are in just a few hundred words?

It’s certainly no easy task, but it’s one almost every college applicant must do. The personal statement is a crucial part of any college or university application.

So, how do you write a compelling personal statement?

In this article, we’ll give you all the tools, tips, and examples you need to write an effective personal statement.

A personal statement is a short essay that reveals something important about who you are. It can talk about your background, your interests, your values, your goals in life, or all of the above.

Personal statements are required by many college admission offices and scholarship selection committees. They’re a key part of your application, alongside your academic transcript, standardized test scores, and extracurricular activities.

The reason application committees ask you to write a personal statement is so they can get to know who you are. 

Some personal statements have specific prompts, such as “Discuss a period of personal growth in your life” or “Tell us about a challenge or failure you’ve faced.” Others are more open-ended with prompts that essentially boil down to “Tell us about yourself.”

No matter what the prompt is, your goal is the same: to make yourself stand out to the selection committee as a strong candidate for their program.

Here are some things a personal statement can be:

It can be funny. If you have a great sense of humor, your personal statement is a great place to let that shine.  

It can be vulnerable. Don’t be afraid to open up about hardships in your life or failures you’ve experienced. Showing vulnerability can make you sound more like a real person rather than just a collection of application materials.  

It can be creative. Candidates have got into top schools with personal statements that take the form of “a day in the life” descriptions, third-person short stories, and even cooking recipes.

Now we’ve talked about what a personal statement is, let’s quickly look at what a personal statement isn’t:

It isn’t a formal academic paper. You should write the personal statement in your natural voice, using first-person pronouns like “I” and “me,” not in the formal, objective language you would use to write an academic paper.

It isn’t a five-paragraph essay. You should use as many paragraphs as you need to tell your story instead of sticking to the essay structure you learned in school.

It isn’t a resumé. You should try to describe yourself by telling a clear and cohesive story rather than providing a jumbled list of all of your accomplishments and ambitions.

Here are our top six tips for writing a strong personal statement.

Tip 1: Do Some Serious Self-Reflection

The hardest part of writing a personal statement isn’t the actual process of writing it.

Before you start typing, you have to figure out what to write about. And that means taking some time to reflect on who you are and what’s important in your life.

Here are some useful questions you can use to start your self-reflection. You can either answer these on your own by writing down your answers, or you can ask a trusted friend to listen as you talk about them together.

What were the key moments that shaped your life? (e.g. an important friendship, a travel experience, an illness or injury)

What are you proud of? (e.g. you’re a good listener, you always keep your promises, you’re a talented musician)

How do you choose to spend your time? (e.g. reading, practicing soccer, spending time with your friends)

What inspires you? (e.g. your grandmother, a celebrity, your favorite song)

Doing this self-reflection is crucial for figuring out the perfect topics and anecdotes you can use to describe who you are.

Tip 2: Try to Avoid Cliché Topics

College application committees read thousands of personal statements a year. That means there are some personal statement topics they see over and over again.

Here are a few examples of common personal statement topics that have become cliché:

Winning a tournament or sports game

Volunteering in a foreign country

Moving to a new home

Becoming an older sibling

Being an immigrant or having immigrant parents

If you want to make a strong impression in the application process, you need to make your personal statement stand out from the crowd.

But if your chosen personal statement topic falls into one of these categories, that doesn’t necessarily mean you shouldn’t use it. Just make sure to put a unique spin on it so it still delivers something the committee hasn’t seen before.

Good writing = better grades

ProWritingAid will help you improve the style, strength, and clarity of all your assignments.

Tip 3: Show, Don’t Tell

One common mistake you might make in your personal statement is to simply tell the reader what you want them to know about you, such as by stating “I have a fear of public speaking” or “I love to cook.”

Instead of simply stating these facts, you should show the committee what you’re talking about through a story or scene, which will make your essay much more immersive and memorable.

For example, let’s say you want the committee to know you overcame your fear of public speaking. Instead of writing “I overcame my fear of public speaking,” show them what it was like to be onstage in front of a microphone. Did your palms get clammy? Did you feel light-headed? Did you forget your words?

Or let’s say you want the committee to know you love to cook. Instead of writing “I love to cook,” show them why you love to cook. What’s your favorite dish to cook? What does the air smell like when you’re cooking it? What kitchen appliances do you use to make it?

Tip 4: Connect the Story to Why You’re Applying

Don’t forget that the purpose of your personal statement isn’t simply to tell the admissions committee who you are. That’s an important part of it, of course, but your ultimate goal is to convince them to choose you as a candidate.

That means it’s important to tie your personal story to your reasons for applying to this specific school or scholarship. Finish your essay with a strong thesis.

For example, if your story is about overcoming your fear of public speaking, you might connect that story to your ambition of becoming a politician. You can then tie that to your application by saying, “I want to apply to this school because of its fantastic politics program, which will give me a perfect opportunity to use my voice.”

Tip 5: Write in Your Own Voice

The personal statement isn’t supposed to be written in a formal tone. That’s why they’re called “personal” statements because you have to shape it to fit your own voice and style.

Don’t use complicated or overwrought language. You don’t need to fill your essay with semicolons and big words, unless that’s how you sound in real life.

One way to write in your own voice is by speaking your personal statement out loud. If it doesn’t feel natural, it may need changing. 

Tip 6: Edit, Edit, Edit!

It’s important to revise your personal statement multiple times in order to make sure it’s as close to perfect as possible.

A single typo won’t kill your application, but if your personal statement contains multiple spelling errors or egregious grammar mistakes, you won’t be putting your best foot forward.

ProWritingAid can help you make sure your personal statement is as clean as possible. In addition to catching your grammar errors, typos, and punctuation mistakes, it will also help you improve weaknesses in your writing, such as passive voice, unnecessary repetition, and more.

Let’s look at some of the best personal statements that have worked for successful candidates in the real world. 

Harvard Personal Statement Example

Love. For a word describing such a powerful emotion, it is always in the air. The word “love” has become so pervasive in everyday conversation that it hardly retains its roots in blazing passion and deep adoration. In fact, the word is thrown about so much that it becomes difficult to believe society isn’t just one huge, smitten party, with everyone holding hands and singing “Kumbaya.” In films, it’s the teenage boy’s grudging response to a doting mother. At school, it’s a habitual farewell between friends. But in my Chinese home, it’s never uttered. Watching my grandmother lie unconscious on the hospital bed, waiting for her body to shut down, was excruciatingly painful. Her final quavering breaths formed a discordant rhythm with the steady beep of hospital equipment and the unsympathetic tapping hands of the clock. That evening, I whispered—into unhearing ears—the first, and only, “I love you” I ever said to her, my rankling guilt haunting me relentlessly for weeks after her passing. My warm confession seemed anticlimactic, met with only the coldness of my surroundings—the blank room, impassive doctors, and empty silence. I struggled to understand why the “love” that so easily rolled off my tongue when bantering with friends dissipated from my vocabulary when I spoke to my family. Do Chinese people simply love less than Americans do?

This is an excerpt from a personal statement that got the applicant admitted to Harvard University. The applicant discusses her background as a Chinese-American by musing on the word “love” and what that means within her family.

The writer uses vulnerable details about her relationship with her grandmother to give the reader an understanding of where she comes from and how her family has shaped her.  

You can read the full personal statement on the Harvard Crimson website.

Tufts Personal Statement Example

My first dream job was to be a pickle truck driver. I saw it in my favorite book, Richard Scarry’s “Cars and Trucks and Things That Go,” and for some reason, I was absolutely obsessed with the idea of driving a giant pickle. Much to the discontent of my younger sister, I insisted that my parents read us that book as many nights as possible so we could find goldbug, a small little golden bug, on every page. I would imagine the wonderful life I would have: being a pig driving a giant pickle truck across the country, chasing and finding goldbug. I then moved on to wanting to be a Lego Master. Then an architect. Then a surgeon. Then I discovered a real goldbug: gold nanoparticles that can reprogram macrophages to assist in killing tumors, produce clear images of them without sacrificing the subject, and heat them to obliteration. Suddenly the destination of my pickle was clear. I quickly became enveloped by the world of nanomedicine; I scoured articles about liposomes, polymeric micelles, dendrimers, targeting ligands, and self-assembling nanoparticles, all conquering cancer in some exotic way. Completely absorbed, I set out to find a mentor to dive even deeper into these topics. After several rejections, I was immensely grateful to receive an invitation to work alongside Dr. Sangeeta Ray at Johns Hopkins.

This is the beginning of a personal statement by Renner Kwittken, who was admitted into Tufts University as a pre-medical student.

Renner uses a humorous anecdote about being a pickle truck driver to describe his love for nanomedicine and how he got involved in his field. You can feel his passion for medicine throughout his personal statement.

You can find Renner’s full essay on the Tufts Admissions page.

Law School Personal Statement Essay Example

For most people, the slap on the face that turns their life around is figurative. Mine was literal. Actually, it was a punch delivered by a drill sergeant at Fort Dix, New Jersey, while I was in basic training. That day’s activity, just a few weeks into the program, included instruction in “low-crawling,” a sensible method of moving from one place to another on a battlefield. I felt rather clever for having discovered that, by looking right rather than down, I eliminated my helmet’s unfortunate tendency to dig into the ground and slow my progress. I could thus advance more easily, but I also exposed my unprotected face to hostile fire. Drill sergeants are typically very good at detecting this type of laziness, and mine was an excellent drill sergeant. So, after his repeated suggestions that I correct my performance went unheeded, he drove home his point with a fist to my face. We were both stunned. This was, after all, the New Army, and striking a trainee was a career-ending move for a drill sergeant, as we were both aware. I could have reported him; arguably, I should have. I didn’t. It didn’t seem right for this good sergeant, who had not slept for almost four days, to lose his career for losing his temper with my laziness. Choosing not to report him was the first decision I remember making that made me proud.

These are the first three paragraphs of an anonymous personal statement by a Wheaton College graduate, who used this personal statement to get into a top-25 law school.

This statement describes a time the applicant faced a challenging decision while in the army. He ended up making a decision he was proud of, and as a result, the personal statement gives us a sense of his character.

You can find the full essay on the Wheaton Academics website.

Here are some common questions about how to write a personal statement.

How Long Should a Personal Statement Be?

The length of your personal statement depends on the specific program you’re applying to. The application guidelines usually specify a maximum word count or an ideal word count.  

Most personal statements are between 500–800 words. That’s a good general range to aim for if you don’t have more specific guidelines.  

Should Personal Statements Be Different for Scholarships?

Many scholarship applications will ask for personal statements with similar prompts to those of college applications.

However, the purpose of a personal statement you’d write for a scholarship application is different from the purpose of one you’d write for a college application.

For a scholarship application, your goal is to showcase why you deserve the scholarship. To do that, you need to understand the mission of the organization offering that scholarship.

For example, some scholarships are meant to help first-generation college students get their degree, while others are meant to help women break into STEM.

Consider the following questions:

Why is this organization offering scholarships?

What would their ideal scholarship candidate look like?

How do your experiences and goals overlap with those of their ideal scholarship candidate?

You can use the same personal anecdotes you’d use for any other personal statement, but you’ll have a better chance of winning the scholarship if you tailor your essay to match their specific mission.

How to Start a Personal Statement

You should start your personal statement with a “hook” that pulls the reader in. The sooner you catch the reader’s attention, the more likely they’ll want to read the entire essay.

Here are some examples of hooks you can use:

A story (e.g. When the spotlight hit my face, I tried to remind myself to breathe. )

A setting description (e.g. My bedroom floor is covered with dirty laundry, candy wrappers, and crumpled sheet music. )

A funny anecdote (e.g. When I was a little kid, my friends nicknamed me Mowgli because of my haircut. )

A surprising fact (e.g. I've lived in 37 countries .)

There you have it—our complete guide to writing a personal statement that will make you stand out to the application committee.

Here’s a quick recap: 

A personal statement is a short essay that shows an application committee who you are

Start with a strong hook that pulls the reader in

Tell a story to engage the reader 

Write in your own voice, not in a formal tone

Good luck, and happy writing!

Hannah is a speculative fiction writer who loves all things strange and surreal. She holds a BA from Yale University and lives in Colorado. When she’s not busy writing, you can find her painting watercolors, playing her ukulele, or hiking in the Rockies. Follow her work on hannahyang.com or on Twitter at @hannahxyang.

Get started with ProWritingAid

Drop us a line or let's stay in touch via :

• Applying to Uni
• Apprenticeships
• Health & Relationships
• Money & Finance

Personal Statements

• Postgraduate
• U.S Universities

University Interviews

• Vocational Qualifications
• Accommodation
• ​​​​​​​Budgeting, Money & Finance
• ​​​​​​​Health & Relationships
• ​​​​​​​Jobs & Careers
• ​​​​​​​Socialising

Studying Abroad

• ​​​​​​​Studying & Revision
• ​​​​​​​Technology
• ​​​​​​​University & College Admissions

Guide to GCSE Results Day

Finding a job after school or college

Retaking GCSEs

In this section

Choosing GCSE Subjects

Post-GCSE Options

GCSE Work Experience

GCSE Revision Tips

Why take an Apprenticeship?

Applying for an Apprenticeship

Apprenticeships Interviews

Apprenticeship Wage

Engineering Apprenticeships

What is an Apprenticeship?

Choosing an Apprenticeship

Real Life Apprentices

Degree Apprenticeships

Higher Apprenticeships

A Level Results Day 2024

AS Levels 2024

Clearing Guide 2024

Applying to University

SQA Results Day Guide 2024

BTEC Results Day Guide

Vocational Qualifications Guide

Sixth Form or College

International Baccalaureate

Post 18 options

Finding a Job

Should I take a Gap Year?

Travel Planning

Volunteering

Gap Year Guide

Gap Year Blogs

Applying to Oxbridge

Applying to US Universities

Choosing a Degree

Choosing a University or College

Personal Statement Editing and Review Service

Guide to Freshers' Week

Student Guides

Student Cooking

Student Blogs

• Top Rated Personal Statements

Personal Statement Examples

Writing Your Personal Statement

• Postgraduate Personal Statements
• International Student Personal Statements
• Gap Year Personal Statements

Personal Statement Length Checker

Personal Statement Examples By University

Personal Statement Changes 2025

• Personal Statement Template

Job Interviews

Types of Postgraduate Course

Writing a Postgraduate Personal Statement

Postgraduate Funding

Postgraduate Study

Internships

Choosing A College

Ivy League Universities

Common App Essay Examples

Universal College Application Guide

How To Write A College Admissions Essay

College Rankings

Admissions Tests

Fees & Funding

Scholarships

Budgeting For College

Online Degree

Platinum Express Editing and Review Service

Gold Editing and Review Service

Silver Express Editing and Review Service

UCAS Personal Statement Editing and Review Service

Oxbridge Personal Statement Editing and Review Service

Postgraduate Personal Statement Editing and Review Service

You are here

• Mature Student Personal Statements
• Personal Statements By University
• Accountancy and Finance Personal Statements
• Actuarial Science Personal Statements
• American Studies Personal Statements
• Anthropology Personal Statements
• Archaeology Personal Statements
• Architecture Personal Statements
• Art and Design Personal Statements
• Biochemistry Personal Statements
• Bioengineering Personal Statements
• Biology Personal Statements
• Biomedical Science Personal Statements
• Biotechnology Personal Statements

Business Management Personal Statement Examples

• Business Personal Statements
• Catering and Food Personal Statements
• Chemistry Personal Statements
• Classics Personal Statements
• Computer Science Personal Statements
• Computing and IT Personal Statements
• Criminology Personal Statements
• Dance Personal Statements
• Dentistry Personal Statements
• Design Personal Statements
• Dietetics Personal Statements
• Drama Personal Statements
• Economics Personal Statement Examples
• Education Personal Statements
• Engineering Personal Statement Examples
• English Personal Statements
• Environment Personal Statements
• Environmental Science Personal Statements
• Event Management Personal Statements
• Fashion Personal Statements
• Film Personal Statements
• Finance Personal Statements
• Forensic Science Personal Statements
• Geography Personal Statements
• Geology Personal Statements
• Health Sciences Personal Statements
• History Personal Statements
• History of Art Personal Statements
• Hotel Management Personal Statements
• International Relations Personal Statements
• International Studies Personal Statements
• Islamic Studies Personal Statements
• Japanese Studies Personal Statements
• Journalism Personal Statements
• Land Economy Personal Statements
• Languages Personal Statements
• Law Personal Statement Examples
• Linguistics Personal Statements
• Management Personal Statements
• Marketing Personal Statements
• Mathematics Personal Statements
• Media Personal Statements
• Medicine Personal Statement Examples
• Midwifery Personal Statements
• Music Personal Statements
• Music Technology Personal Statements
• Natural Sciences Personal Statements
• Neuroscience Personal Statements
• Nursing Personal Statements
• Occupational Therapy Personal Statements
• Osteopathy Personal Statements
• Oxbridge Personal Statements
• Pharmacy Personal Statements
• Philosophy Personal Statements
• Photography Personal Statements
• Physics Personal Statements
• Physiology Personal Statements
• Physiotherapy Personal Statements
• Politics Personal Statements
• Psychology Personal Statement Examples
• Radiography Personal Statements
• Religious Studies Personal Statements
• Social Work Personal Statements
• Sociology Personal Statements
• Sports & Leisure Personal Statements
• Sports Science Personal Statements
• Surveying Personal Statements
• Teacher Training Personal Statements
• Theology Personal Statements
• Travel and Tourism Personal Statements
• Urban Planning Personal Statements
• Veterinary Science Personal Statements
• Zoology Personal Statements
• Personal Statement Editing Service
• Personal Statement Writing Guide
• Submit Your Personal Statement
• Personal Statement Questions 2025
• Personal Statement Changes 2024

What is a business management personal statement?

You are required to write a business and management personal statement to showcase your main strengths, skills, experience and career goals to your chosen universities.

Admissions tutors want to see candidates with business and/or management experience that they can apply to their course.

It should also convey your passion for the subject, as well as why you want to pursue a degree in this area.

How do I write a business management personal statement?

It’s a good idea to start your statement with why you want to study business and and management at university (rather than just business ). For example, you may want to focus on the management part and why this interests you.

Make sure you back up everything with examples, which means having a good list of notes about your experience.

A good business and management personal statement should be written concisely, with a clear structure, including a memorable conclusion.

For inspiration on how to write your own unique statement, take a look at some of our business and management personal statement examples above (please don't copy them!), which will help you decide what to include.

What should I include in my business management personal statement?

It’s important you talk about skills and experience from all areas of your life and try to relate them to hobbies or extracurricular activities, especially if they are relevant to your course.

Think about how any work experience has helped you, what you have learned from it, and how it might be useful in your degree.

University admissions tutors want students on their course that are going to work hard and be of benefit to their department.

For more help and advice on what to include in your business and management personal statement, please see:

• Personal Statement Editing Services
• Personal Statement Tips From A Teacher
• Analysis Of A Personal Statement
• The 15th January UCAS Deadline: 4 Ways To Avoid Missing It
• Personal Statement FAQs
• Personal Statement Timeline
• 10 Top Personal Statement Writing Tips
• What To Do If You Miss The 15th January UCAS Deadline.

Further resources

For more information about business management degrees and careers, please visit the following:

• Business & Finance - National Careers Service
• What jobs can you get with a busines degree in the UK?
• 18 Career Paths in Business
• Business careers advice for school leavers
• What can you do with a business degree?

Related resources

Business personal statement examples.

Find out more

Business Management Jobs

Business Management Careers

Business & Management UCAS Guide

• Search All Scholarships
• Exclusive Scholarships
• Easy Scholarships to Apply For
• No Essay Scholarships
• Scholarships for HS Juniors
• Scholarships for HS Seniors
• Scholarships for College Students
• Scholarships for Grad Students
• Scholarships for Women
• Scholarships for Black Students
• Scholarships
• Student Loans
• College Admissions
• Financial Aid
• Scholarship Winners
• Scholarship Providers

Student-centric advice and objective recommendations

Higher education has never been more confusing or expensive. Our goal is to help you navigate the very big decisions related to higher ed with objective information and expert advice. Each piece of content on the site is original, based on extensive research, and reviewed by multiple editors, including a subject matter expert. This ensures that all of our content is up-to-date, useful, accurate, and thorough.

Our reviews and recommendations are based on extensive research, testing, and feedback. We may receive commission from links on our website, but that doesn’t affect our editors’ opinions. Our marketing partners don’t review, approve or endorse our editorial content. It’s accurate to the best of our knowledge when posted. You can find a complete list of our partners here .

How to Write an Amazing Personal Statement (Includes Examples!)

Lisa Freedland is a Scholarships360 writer with personal experience in psychological research and content writing. She has written content for an online fact-checking organization and has conducted research at the University of Southern California as well as the University of California, Irvine. Lisa graduated from the University of Southern California in Fall 2021 with a degree in Psychology.

Learn about our editorial policies

Zach Skillings is the Scholarships360 Newsletter Editor. He specializes in college admissions and strives to answer important questions about higher education. When he’s not contributing to Scholarships360, Zach writes about travel, music, film, and culture. His work has been published in Our State Magazine, Ladygunn Magazine, The Nocturnal Times, and The Lexington Dispatch. Zach graduated from Elon University with a degree in Cinema and Television Arts.

Bill Jack has over a decade of experience in college admissions and financial aid. Since 2008, he has worked at Colby College, Wesleyan University, University of Maine at Farmington, and Bates College.

Maria Geiger is Director of Content at Scholarships360. She is a former online educational technology instructor and adjunct writing instructor. In addition to education reform, Maria’s interests include viewpoint diversity, blended/flipped learning, digital communication, and integrating media/web tools into the curriculum to better facilitate student engagement. Maria earned both a B.A. and an M.A. in English Literature from Monmouth University, an M. Ed. in Education from Monmouth University, and a Virtual Online Teaching Certificate (VOLT) from the University of Pennsylvania.

The personal statement. It’s one of the most important parts of the entire college application process. This essay is the perfect opportunity to show admissions officers who you are and what makes you stand out from the crowd. But writing a good personal statement isn’t exactly easy. That’s why we’ve put together the ultimate guide on how to nail your personal statement, complete with example essays . Each essay was reviewed and commented upon by admissions expert Bill Jack. Let’s dive in!

Related: How to write an essay about yourself  

What is a personal statement? 

A personal statement is a special type of essay that’s required when you’re applying to colleges and scholarship programs. In this essay, you’re expected to share something about who you are and what you bring to the table. Think of it as a chance to reveal a side of yourself not found in the rest of your application. Personal statements are typically around 400 – 600 words in length. 

What can I write about? 

Pretty much anything, as long as it’s about you . While this is liberating in the sense that your writing options are nearly unlimited, it’s also overwhelming for the same reason. The good news is that you’ll probably be responding to a specific prompt. Chances are you’re applying to a school that uses the Common App , which means you’ll have seven prompts to choose from . Reviewing these prompts can help generate some ideas, but so can asking yourself meaningful questions. 

Below you’ll find a list of questions to ask yourself during the brainstorming process. For each of the following questions, spend a few minutes jotting down whatever comes to mind. 

• What experiences have shaped who you are? 
• What’s special or unique about you or your life story? 
• Who or what has inspired you the most? 
• What accomplishments are you most proud of? 
• What are your goals for the future? How have you arrived at those goals? 
• If your life was a movie, what would be the most interesting scene? 
• What have been some of the biggest challenges in your life? How did you respond and what did you learn? 

The purpose of these questions is to prompt you to think about your life at a deeper level. Hopefully by reflecting on them, you’ll find an essay topic that is impactful and meaningful. In the next section, we’ll offer some advice on actually writing your essay. 

Also see:  How to write a 500 word essay

How do I write my personal statement? 

Once you’ve found a topic, it’s time to start writing! Every personal statement is different, so there’s not really one formula that works for every student. That being said, the following tips should get you started in the right direction:  

1. Freewrite, then rewrite 

The blank page tends to get more intimidating the longer you stare at it, so it’s best to go ahead and jump right in! Don’t worry about making the first draft absolutely perfect. Instead, just get your ideas on the page and don’t spend too much time thinking about the finer details. Think of this initial writing session as a “brain dump”. Take 15-30 minutes to quickly empty all your thoughts onto the page without worrying about things like grammar, spelling, or sentence structure. You can even use bullet points if that helps. Once you have your ideas on the page, then you can go back and shape them exactly how you want. 

2. Establish your theme 

Now that you’ve got some basic ideas down on the page, it’s time to lock in on a theme. Your theme is a specific angle that reflects the central message of your essay. It can be summarized in a sentence or even a word. For example, let’s say you’re writing about how you had to establish a whole new group of friends when you moved to a new city. The theme for this type of essay would probably be something like “adaptation”. Having a theme will help you stay focused throughout your essay. Since you only have a limited number of words, you can’t afford to go off on tangents that don’t relate to your theme. 

3. Tell a story

A lot of great essays rely on a specific scene or story. Find the personal anecdote relevant to your theme and transfer it to the page. The best way to do this is by using descriptive language. Consult the five senses as you’re setting the scene. What did you see, hear, taste, touch, or smell? How were you feeling emotionally? Using descriptive language can really help your essay come to life. According to UPchieve , a nonprofit that supports low income students, focusing on a particular moment as a “ revised version of a memoir ” is one way to keep readers engaged. 

Related: College essay primer: show, don’t tell  

4. Focus on your opening paragraph

Your opening paragraph should grab your reader’s attention and set the tone for the rest of your essay. In most cases, this is the best place to include your anecdote (if you have one). By leading with your personal story, you can hook your audience from the get-go. After telling your story, you can explain why it’s important to who you are. 

Related:  How to start a scholarship essay (with examples)

5. Use an authentic voice 

Your personal statement reflects who you are, so you should use a tone that represents you. That means you shouldn’t try to sound like someone else, and you shouldn’t use fancy words just to show off. This isn’t an academic paper, so you don’t have to adopt a super formal tone. Instead, write in a way that allows room for your personality to breathe. 

6. Edit, edit, edit…

Once you’re done writing, give yourself some time away from the essay. Try to allow a few days to pass before looking at the essay again with fresh eyes. This way, you’re more likely to pick up on spelling and grammatical errors. You may even get some new ideas and rethink the way you wrote some things. Once you’re satisfied, let someone else edit your essay. We recommend asking a teacher, parent, or sibling for their thoughts before submitting. 

Examples of personal statements 

Sometimes viewing someone else’s work is the best way to generate inspiration and get the creative juices flowing. The following essays are written in response to four different Common App prompts: 

Prompt 1: “Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.”

When I was eight years old, I wanted a GameCube very badly. For weeks I hounded my dad to buy me one and finally he agreed. But there was a catch. He’d only get me a GameCube if I promised to start reading. Every day I played video games, I would have to pick up a book and read for at least one hour. At that point in my life, reading was just something I had to suffer through for school assignments. To read for pleasure seemed ludicrous. Needless to say, I wasn’t exactly thrilled about this proposed agreement. But I figured anything was worth it to get my hands on that shiny new video game console, so I bit the bullet and shook my dad’s hand. Little did I know that I had just made a life-changing deal. 

At first, the required hour of reading was a chore — something I had to do so I could play Mario Kart. But it quickly turned into something more than that. To my complete and utter surprise, I discovered that I actually enjoyed reading. One hour turned into two, two turned into three, and after a while I was spending more time reading than I was playing video games. I found myself captivated by the written word, and I read everything I could get my hands on. Lord of the Rings , Percy Jackson , Goosebumps — you name it. I was falling in love with literature, while my GameCube was accumulating dust in the TV stand. 

Soon enough, reading led to writing. I was beginning to come up with my own stories, so I put pen to paper and let my imagination run wild. It started out small. My first effort was a rudimentary picture book about a friendly raccoon who went to the moon. But things progressed. My stories became more intricate, my characters more complex. I wrote a series of science fiction novellas. I tried my hand at poetry. I was amazed at the worlds I could create with the tip of my pen. I had dreams of becoming an author. 

Then somewhere along the way my family got a subscription to Netflix, and that completely changed the way I thought about storytelling. My nose had been buried in books up until then, so I hadn’t really seen a lot of movies. That quickly changed. It seemed like every other day a pair of new DVDs would arrive in the mail (this was the early days of Netflix). Dark Knight, The Truman Show, Inception, Memento — all these great films were coming in and out of the house. And I couldn’t get enough of them. Movies brought stories to life in a way that books could not. I was head over heels for visual storytelling. 

Suddenly I wasn’t writing novels and short stories anymore. I was writing scripts for movies. Now I wanted to transfer my ideas to the big screen, rather than the pages of a book. But I was still doing the same thing I had always done. I was writing, just in a different format. To help with this process, I read the screenplays of my favorite films and paid attention to the way they were crafted. I kept watching more and more movies. And I hadn’t forgotten about my first love, either. I still cherished books and looked to them for inspiration. By the end of my junior year of high school, I had completed two scripts for short films. 

So why am I telling you all this? Because I want to turn my love of storytelling into a career. I’m not totally sure how to do that yet, but I know I have options. Whether it’s film production, creative writing, or even journalism, I want to find a major that suits my ambitions. Writing has taken me a long way, and I know it can take me even further. As I step into this next chapter of my life, I couldn’t be more excited to see how my craft develops. In the meantime, I should probably get rid of that dusty old GameCube. 

Feedback from admissions professional Bill Jack

Essays don’t always have to reveal details about the student’s intended career path, but one thing I like about this essay is that it gives the reader a sense of the why. Why do they want to pursue storytelling. It also shows the reader that they are open to how they pursue their interest. Being open to exploration is such a vital part of college, so it’s also showing the reader that they likely will be open to new things in college. And, it’s always fun to learn a little bit more about the student’s family, especially if the reader can learn about how the students interacts with their family. 

Prompt 2: “The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?”

I remember my first impression of Irvine: weird. It was foggy, stock-full of greenery and eucalyptus trees, and reminded me of my 5th grade trip to a “science camp” which was located in the San Bernardino mountains. Besides Irvine, that was one of the few places in Southern California where you’d find so many non-palm trees. 

Of course, perhaps my initial impression of Irvine was biased, motivated by a desire to stay in my hometown and a fear of the unknown. While that was true to an extent, Irvine was certainly still a little peculiar. The city itself was based on a “master plan” of sorts, with the location of each of its schools, parks, shops, and arguably its trees having been logically “picked” before the foundation was poured. Even the homes all looked roughly the same, with their beige, stucco walls almost serving as a hallmark of the city itself.

Thus, this perfectly structured, perfectly safe city seemed like a paradise of sorts to many outsiders, my parents included. I was a little more hesitant to welcome this. As I saw it, this was a phony city – believing that its uniformity stood for a lack of personality. My hometown, although not as flawlessly safe nor clean as Irvine, was where most of my dearest memories had occurred. From the many sleepovers at Cindie’s house, to trying to avoid my school’s own version of the “infamous” cheese touch, to the many laughs shared with friends and family, I shed a tear at the prospect of leaving my home.

Moving into the foreign city, remnants of the hostility I held towards Irvine remained. Still dwelling in my memories of the past, I was initially unable to see Irvine as a “home.” So, as I walked into my first-ever Irvine class, being greeted by many kind, yet unfamiliar faces around me, I was unable to recognize that some of those new faces would later become some of my dearest friends. Such negative feelings about the city were further reinforced by newer, harder classes, and more complicated homework. Sitting in the discomfort of this unfamiliar environment, it started to seem that “change” was something not only inevitable, but insurmountable.

As the years went on, however, this idea seemed to fade. I got used to my classes and bike racing through Irvine neighborhoods with my friends, watching the trees that once seemed just a “weird” green blob soon transform into one of my favorite parts of the city. While I kept my old, beloved memories stored, I made space for new ones. From carefully making our way over the narrow creek path next to our school, to the laughs we shared during chemistry class, my new memories made with friends seemed to transform a city I once disliked into one I would miss. 

Through this transformation, I have come to recognize that change, although sometimes intimidating at first, can open the door to great times and meaningful connections. Although Irvine may have once seemed like a strange, “phony” place that I couldn’t wait to be rid of, the memories and laughs I had grown to share there were very real. As I move onto this next part of my life, I hope I can use this knowledge that I have gained from my time in Irvine to make the most of what’s to come. Even if the change may be frightening at first, I have learned to embrace what’s on the other side, whether green or not.

One huge plus to writing an essay that focuses on a place is that you might have it read by someone who has been there. Yet, what’s really helpful about this essay is that even if someone hasn’t been there, a picture is painted about what the place is like.  Admission officers have the hard task of really understanding what the student sees, so the use of adjectives and imagery can really help.  It’s also really clever to see that the green that’s mentioned at the beginning is mentioned at the end.  It’s a nice way to bookend the essay and tie it all together.

Prompt 6: “Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?”

I like getting lost. Not literally, of course, but figuratively. Whether it be in the story of a love song by Taylor Swift, or in the memories brought back by listening to my favorite childhood video game’s background music, I’ve always appreciated music’s ability to transport me to another place, another time, another feeling. 

Alas, I cannot sing, nor have I practiced an instrument since my middle school piano class days. So, perhaps Kurt Vonnegut was right. As he puts it, “Virtually every writer I know would rather be a musician.” While I cannot speak for others, I have certainly not debunked his theory. Writing allows many, including myself, to attempt to mimic the transformative power of music – even if our singing voices aren’t exactly “pleasant.” Just as you can get lost in music, you can do so in a story. Whether it is in George Orwell’s totalitarian Oceania, or Little Women’s Orchard House, the stories outlined in novels can provide an amazing look into the lives and worlds of others, and an escape from the worries and problems of those in your own.

While I am certainly not claiming to have the storytelling abilities of the Orwells or Alcotts before me, I’ve had fun trying to recreate such transformative feelings for others. When I was nine, I attempted to write a story about a little girl who had gotten lost in the woods, only managing to get a couple pages through. As I got older, whenever I was assigned a creative writing assignment in school, I wrote about the same pig, Phil. He was always angry: in my 8th grade science class, Phil was mad at some humans who had harbored his friend captive, and in my 9th grade English class, at a couple who robbed him. 

Thus, when I heard about a writing club being opened at my school in 11th grade, I knew I had to join. I wanted to discern whether writing was just a hobby I picked up now and then, or a true passion. If it was a passion, I wanted to learn as much as possible about how I could improve. Although my high school’s writing club certainly wasn’t going to transform me into Shakespeare, I knew I could learn a lot from it – and I did. The club challenged me to do many things, from writing on the spot, to writing poetry, to even writing about myself, something that’s hopefully coming in handy right now. 

From then on, I started to expand into different types of writing, storing short ideas, skits, and more in appropriately-labeled Google Drive folders. At around the same time, I became interested in classic literature, which largely stemmed from a project in English class. We had been required to choose and read a classic on our own, then present it to the class in an interesting way. While my book was certainly interesting and unique in its own right, nearly everyone else’s novels seemed more captivating to me. So, I took it upon myself to read as many classics as I could the following summer.

One of the books I read during the summer, funnily enough, was Animal Farm, which starred angry pigs, reminiscent of Phil. I had also started going over different ideas in my head, thinking about how I could translate them into words using the new skills I learned. While the writing club helped reaffirm my interest in writing and allowed me to develop new skills, my newfound affinity for classics gave me inspiration to write. Now, I am actually considering writing as part of my future. In this endeavor, I hope that Phil, and the music I inevitably listen to as I write, will accompany me every step of the way.

Admission officers might read 70 (or more!) essays in one day. It’s not uncommon for them to start to blend together and sound similar. This essay might not make you laugh out loud. But, it might make the reader chuckle while reading it thanks to the subtle humor and levity. Being able to incorporate a little humor into your essay (if it is natural for you to do… do not force it), can really be a great way to shed additional light into who you are. Remember, the essay isn’t merely about proving that you can write, but it should also reveal a little bit about your personality.

Prompt 5: “Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.”

I learned a lot of things during the summer I worked at Tropical Smoothie. I discovered the value of hard work. I figured out how to save money. I even mastered the art of the Mango Magic smoothie (the secret is lots of sugar). But most importantly, I learned the power of perspective. And I have Deja to thank for that. 

Deja was my shift supervisor, and one of Tropical Smoothie’s best employees. She was punctual, friendly, and always willing to lend a helping hand. She knew the store from top to bottom, and could handle pretty much any situation thrown her way. She made everyone around her better. On top of all that, she was four months pregnant! I was always impressed by Deja’s work ethic, but I gained an entirely new level of respect for her one day.

It was a Friday night, and Deja and I were working the closing shift together. It was very busy, and Deja and I were the only ones on shift. We managed to get by, but we were exhausted by the end of the evening. After wiping down the counters and mopping the floors, we closed up shop and went our separate ways. I was eager to get home. 

I walked a couple blocks to where I had parked my car. Well, it wasn’t my car actually. It was my dad’s ‘98 Chevy pickup truck, and it was in rough shape. It had no heat or A/C, the leather seats were cracked beyond repair, and the driver’s side door was jammed shut. I sighed as I got in through the passenger side and scooted over to the driver’s seat. The whole reason I was working at Tropical Smoothie was to save up enough money to buy my own car. I was hoping to have something more respectable to drive during my senior year of high school. 

I cranked the old thing up and started on my way home. But soon enough, I spotted Deja walking on the side of the road. There was no sidewalk here, the light was low, and she was dangerously close to the passing cars. I pulled over and offered her a ride. She got in and explained that she was on her way home. Apparently she didn’t have a car and had been walking to work every day. I couldn’t believe it. Here I was complaining about my set of wheels, while Deja didn’t have any to begin with.

We got to talking, and she confessed that she had been having a tough time. You would never know from the way she was so cheerful at work, but Deja had a lot on her plate. She was taking care of her mother, her boyfriend had just lost his job, and she was worried about making ends meet. And of course, she was expecting a baby in five months. On top of all that, she had been walking nearly a mile to and from work every day. The whole thing was a real eye opener, and made me reconsider some things in my own life. 

For one, I didn’t mind driving my dad’s truck anymore. It was banged up, sure, but it was a lot better than nothing. My mindset had changed. I appreciated the truck now. I began to think about other things differently, too. I started making mental notes of all the things in my life I was thankful for — my family, my friends, my health. I became grateful for what I had, instead of obsessing over the things I didn’t. 

I also gained more awareness of the world outside my own little bubble. My encounter with Deja had shown me first-hand that everyone is dealing with their own problems, some worse than others. So I started paying more attention to my friends, family members, and coworkers. I started listening more and asking how I could help. I also gave Deja a ride home for the rest of the summer. 

These are all small things, of course, but I think they make a difference. I realized I’m at my best when I’m not fixated on my own life, but when I’m considerate of the lives around me. I want to keep this in mind as I continue to grow and develop as a person. I want to continue to search for ways to support the people around me. And most importantly, I want to keep things in perspective.

Too often we can be focused on our own problems that we fail to realize that everyone has their own things going on in their lives, too.  This essay showcases how it’s important to put things in perspective, a skill that certainly will prove invaluable in college… and not just in the classroom.  Another reason I like this essay is because it provides deeper insight into the student’s life.  Sure, you might have mentioned in your activities list that you have a job.  But as this essay does, you can show why you have the job in the first place, what your responsibilities are, and more.

A few last tips

We hope these essay examples gave you a bit of inspiration of what to include in your own. However, before you go, we’d like to send you off with a few (personal statement) writing tips to help you make your essays as lovely as the memories and anecdotes they’re based off of. Without further ado, here are some of our best tips for writing your personal statements:

1. Open strong

College admissions officers read many, many essays (think 50+) a day, which can sometimes cause them to start blending together and sounding alike. One way to avoid your essay from simply fading into the background is to start strong. This means opening your essay with something memorable, whether an interesting personal anecdote, a descriptive setting, or anything else that you think would catch a reader’s attention (so long as it’s not inappropriate). Not only might this help college admissions officers better remember your essay, but it will also make them curious about what the rest of your essay will entail.

2. Be authentic

Perhaps most important when it comes to writing personal statement essays is to maintain your authenticity. Ultimately, your essays should reflect your unique stories and quirks that make you who you are, and should help college admissions officers determine whether you’d truly be a good fit for their school or not. So, don’t stress trying to figure out what colleges are looking for. Be yourself, and let the colleges come to you!

3. Strong writing

This one may seem a little obvious, but strong writing will certainly appeal to colleges. Not only will it make your essay more compelling, but it may show colleges that you’re ready for college-level essay writing (that you’ll likely have to do a lot of). Just remember that good writing is not limited to grammar. Using captivating detail and descriptions are a huge part of making your essay seem more like a story than a lecture.

4. Proofread

Last but not least, remember to proofread! Make sure your essay contains no errors in grammar, punctuation, and spelling. When you’re done proofreading your essay yourself, we would also recommend that you ask a teacher, parent, or other grammatically savvy person to proofread your essay as well.

Final thoughts 

With those in hand, we hope you now have a better sense of how to write your personal statement. While your grades and test scores are important when it comes to college admissions, it’s really your essays that can “make” or “break” your application. 

Although this may make it seem like a daunting task, writing an amazing personal statement essay is all about effort. Thus, so long as you start early, follow the advice listed above, and dedicate your time and effort to it, it’s entirely possible to write an essay that perfectly encapsulates you. Good luck, and happy writing!

Also see:  Scholarships360’s free scholarships search tool

Key Takeaways

• It may take some people longer than others to know what they want to write about, but remember that everyone, including you, has something unique to write about!
• Personal statements should be personal, which means you should avoid being too general and really strive to show off what makes you “you”
• Time and effort are two of the most important things you can put into your personal statement to ensure that it is the best representation of yourself
• Don’t forget to ask people who know you to read your work before you submit; they should be able to tell you better than anyone if you are truly shining through!

Frequently asked questions about writing personal statements 

How do you write a powerful personal statement, what makes an amazing personal statement, how do you start an amazing personal statement, scholarships360 recommended.

10 Tips for Successful College Applications

Coalition vs. Common App: What is the difference?

College Application Deadlines 2023-2024: What You Need to Know

Trending now.

How to Convert Your GPA to a 4.0 Scale

PSAT to SAT Score Conversion: Predict Your Score

What Are Public Ivy League Schools?

3 reasons to join scholarships360.

• Automatic entry to our $10,000 No-Essay Scholarship
• Personalized matching to thousands of vetted scholarships
• Quick apply for scholarships exclusive to our platform

By the way...Scholarships360 is 100% free!

Inspira Advantage

Outstanding MBA Personal Statement Examples

Introduction.

Applying to an MBA program is a lengthy process that involves multiple steps and numerous requirements. Some parts of the process are relatively simple, such as academic transcripts or test score submissions. 

Other parts are more complex and require more from you, such as the MBA essay(s) that you’ll likely have to submit. Of course, every bit of information you include in your application is vitally important because your application will be considered in its entirety before any decisions regarding your candidacy are made. 

However, certain portions of your application may hold more weight than others. There is no doubt that grades are important, and having a high GPA or an exceptional GMAT score certainly helps improve your chances of acceptance. 

Yet, numbers don’t leave much room for standing out, which is necessary when considering the sheer amount of applications MBA admissions committees have to sort through. However, writing an outstanding MBA personal statement is your chance to do precisely that. 

An exceptionally well-written personal statement could be the gateway to your success and could land your name on a shortlist for an interview invitation to the business school of your choice, getting you that much closer to an acceptance to a future MBA program. 

On the other hand, “ An essay that reveals any weakness in your candidacy could quickly put you in the reject pile,” so the stakes are high when you get to this point in your application. To learn more about where you should start, how you can ensure that your MBA personal statement makes you stand out, and what kinds of things you should avoid writing about - read on.

What is an MBA Personal Statement?

An MBA personal statement introduces you to the school’s admissions committee that you’re applying to. It is also an opportunity for you to show them what you could potentially contribute to the community that exists at their school.

For most schools, your chance to write a personal statement comes with your responses to the MBA essay questions. Each school has its own requirements when it comes to the MBA essay. There is only one essay prompt for some schools, and for others, there are multiple questions that you must answer. 

Similarly, some schools have word requirements that limit either the minimum or maximum word count that you can use for your answers, whereas others provide the question and let you decide how much to contribute.

Although each school has topics they typically like to cover, many schools change their questions from year-to-year, but some general themes tend to reoccur quite often in these kinds of prompts. One theme that often comes up has to do with your interest in the school or how you envision yourself fitting into the school’s program. 

For example, the Wharton School of Business at the University of Pennsylvania requests their applicants to answer “What do you hope to gain professionally from the Wharton MBA?” They also ask “how do you plan to make specific, meaningful contributions to the Wharton community?” 

Other schools are more interested in the theme of self-reflection. The University of Chicago’s Booth School of Business , for example, wants to learn “more about you outside of the office,” and they request that you take their essay as an “opportunity to tell us [them] something about who you are.” 

For many schools, the theme of goals and ambitions is a popular topic. At NYU Stern , they ask applicants, “What are your short and long-term career goals?” and  “how will the MBA help you achieve them?”Another major theme shared by many schools is that of leadership. 

Berkeley Haas requires that applicants consider how “the definition of successful leadership has evolved over the last decade and will continue to change,” and they’re interested in knowing “What do you need to develop to become a successful leader?” Although some schools branch away from these general subjects, these themes tend to be the most common, so the chances are good that you may have to write about one or more of these topics in your MBA personal statement.

Top Tips on Writing an Outstanding MBA Personal Statement

Focus on the question.

You’re going to want to keep in mind several things while you’re writing your MBA personal statement. One of the things is that you maintain a steady focus on the actual question(s) asked throughout your essay. Of course, the questions are often very open-ended and allow you to answer them in a variety of ways. 

Once you’ve chosen a path, try your best to stick with it and continuously remind yourself of the task at hand, so you can question whether you’re straying too far from what you’re trying to write about. Staying on topic and focusing on the question at hand will also help prevent you from wasting space and time on irrelevant information. 

Although the admissions committee probably doesn’t have a distinct black and white answer to the question that they’re asking, they are still looking for an answer, so make sure that you’re not just providing them with an autobiography. 

Writing about your strengths and experiences is still necessary, so make sure you cover any  relevant strengths and experiences in accordance with the theme and question. Although admissions committees are generally interested in applicants who write unique content, it is important to avoid getting too far off track with your MBA personal statement. There is still a question at hand to answer, with directions that must be followed, so don’t write about whatever you please.

Show Your Passion

A good, compelling MBA personal statement is chalked full of passion. If you let your passion shine through in every line, you’re bound to grab the attention of the admissions committee that reads your application. No business school is interested in an applicant that lacks passion and enthusiasm. 

The main goal of each school is to fill their cohort with future leaders, who are passionate and driven to succeed. Let them know what kind of  business goals you have in mind and give them an idea of your ultimate ambitions. Whether you want to create a startup, start a nonprofit, or even move up within the ranks of the company that you’re already working for, let the admissions committee in on how you view your future in the business world.

With that said, make sure it's overtly clear why that envisioned future has ignited a passion inside of you that has pushed you to apply for an MBA program. Ensure that you go back to the source of your ambitions and give them an idea of where your passion originally stemmed from. Doing this will help them understand your aspirations better, and it will also give them a better overall understanding of who you are at your core.

Get to Know the School

It should also be evident in your MBA personal statement that you’ve invested time into getting to know the school that you’re applying to. Schools differ from each other in varying ways, and each of their MBA programs have distinct features that set them apart from one another. 

If you can demonstrate an understanding of the school’s missions, values, and goals in your personal statement, it will let the admissions committee know that you’ve done your research. Knowing these things will also help you tailor your MBA personal statement to meet some of the school’s criteria. 

Once you know the goals of a school, you can detail various ways that you’re capable of contributing to them. Once you know their values, you can show them various traits, which you possess, that align with those values. Once you know what their mission is, you can highlight ways in which your mission is similar. 

Of course, it isn’t necessary to reflect every single virtue that the school values in your MBA personal statement, but if you’re able to make enough of these connections between yourself and the school, they’ll see that you’re a good fit for a future cohort, increasing your chances of acceptance into one of their programs. 

Let the admissions committee know why you feel their MBA program is the best fit for you. If you can think of some specific things that their program provides, such as experiential learning or internships, mention why these opportunities excite you. Additionally, if a particular member of their faculty or a specific course interests you, explain where your appeal is coming from. 

There are many ways for you to gain more information about a school that will be useful during this portion of your personal statement. You can check out the school’s website, reach out to department heads, look into previous or current students’ profiles, look at the school’s online forums and social media groups, and even attend their events scheduled for prospective students.

Highlight Your Leadership Qualities

Upon closer inspection of some business school websites, it will be apparent that most of them value leadership above all else. Essentially, all business schools are looking to fill their cohorts with students who will become global leaders in the future. 

If you can show a school’s admissions committee that you have leadership qualities and that you have the potential to be a great leader, it will undoubtedly pique their interest in you. The best way to do this is by providing an insight into your motivations, strengths, and capabilities by emphasizing experiences that you’ve had, which present you as a proactive person who takes charge of the situations. 

You don’t need to describe some grand situation where you made a global impact. However, if you’ve taken the initiative to lead a local fundraiser, or you’ve started a club and led them to a set goal, these are the kinds of experiences that are worth mentioning because they will portray you as a leader.

Back-Up Your Claims

It is of vital importance that you don’t merely tell admissions why you’re a good fit for their school, or that you’re a strong leader, or that you have what it takes to make it in the world of business. Instead, you must show them all of these things by backing up your claims with examples. 

Your claims will feel empty and baseless if you don’t have real-life examples to back them up. Rather than telling a school how resourceful or imaginative you are, tell them an anecdotal story that helps them independently draw this conclusion . 

You can describe a situation when you made use of connections you have within your community to get something done that would benefit everyone or a time when you had to come up with a creative solution to a setback that you were facing. 

Unlike general statements, stories are memorable and will be hard for admissions committees to forget about you if you tell them a story that shines a light on your best side. Keep your stories brief and to the point, but include the necessary details to illustrate the points you’re trying to make.

Mistakes to Avoid While Writing an MBA Personal Statement

Don’t be too eager to please.

Many people make a common mistake when writing their MBA personal statement by focusing too much on writing exactly what they believe the committee wants to hear. In other words, trying too hard to please the admissions committee can sometimes have the opposite effect. 

When taking on an MBA essay, if you write what you think the admissions committee is expecting, you’ll waste a perfect opportunity to show them your actual value to their program, and you’ll likely blend in with the rest of the applicants. 

Each admissions committee has boxes that they are looking to tick, and the overall goal is for you to tick as many or all of those boxes as possible in a natural manner. If your aim is fitting the bill, it will be obvious and will detract from your chance to come across as unique. 

It will also make for a dull and underwhelming MBA personal statement. Beyond fulfilling specific requirements, you should demonstrate that you have character. Don’t be afraid to break the mold, at times, if it will allow you to open up more and share something genuine about who you are. 

Diversity is essential at any business school because diverse perspectives are what make a cohort attractive and interesting. So, think of how you can contribute to this diversity and embrace your authentic self when you craft your MBA personal statement.

Avoid Summarizing Your Résumé

By the time that an admissions committee gets to your MBA personal statement, the chances are good that they’ve already read through your résumé . Thus, there is no need for you to restate information directly from your résumé during your MBA personal statement. 

The admissions committee has that information already, and you can trust that they will not forget it if it is worth remembering.  By the time they get to your personal statement, they are craving something original and fresh. 

The purpose of a résumé is to list your relevant experience, but the purpose of an MBA personal statement is to show why that experience matters and why it sets you apart from all the other applicants. 

If you want your essay to be captivating, you must draw the admissions committee in with your storytelling skills. Use vivid descriptions to bring the stories that you’re telling to life and take the admissions committee on a journey that demands their attention.

No Need to Apologize

A general rule to keep in mind when writing your MBA personal statements is to avoid making any apologies. If there is a portion of your application that you aren’t feeling overly confident about, don’t draw attention to it. 

It might feel like you must explain yourself, whether this means justifying a lower than average GPA or test score or why there is a gap in your employment. 

However, your MBA personal statement is a limited opportunity for you to convince an admissions committee of your candidacy for their program, so spending time on things that don’t accentuate your best side is a waste of valuable time and words. Rather than apologizing for your potential downfalls, draw the admissions committee’s attention away from those parts of your application. 

Give them a good reason to naturally forget those things by wowing them with an MBA personal statement that highlights all of the reasons you are the ideal choice for their next cohort. The only time it is acceptable to explain your shortcomings is if the essay question specifically asks about them.

Outstanding MBA Personal Statement Examples 

Goals essay example.

Essay 1: What do you hope to gain professionally from the Wharton MBA? (500 words)

Sample Introduction:

Prior to COVID, I dreamed of a future as an entrepreneur building on my mother’s example of using business to make a difference in local communities. 2020, however, afforded me the opportunity to simultaneously begin pursuing the impact I hoped to make, even without my own venture, by participating in [Name] and [Name] recruiting efforts, while pausing to reflect on those aspirations.

Though I would still like to build on my mother’s legacy of community-minded entrepreneurship, I believe I will be able to make the most direct impact by founding my own venture capital fund that incubates companies from seed to late stage. My three years at [Company] have helped me develop analytical and operational skills necessary to be a thoughtful founder, but a Wharton MBA will help me refine my leadership style, as well as help me adopt the mindset of a community-minded investor.

Sample Body Paragraph:

With a flexible core foundation, I will use my time at Wharton to focus on classes that will uniquely help me achieve my goal. As a double major in Business Economics and Public Policy and Entrepreneurship & Innovation, I will not only understand the best way to use business to improve a community with classes like “Urban Public Policy and Private Economic Development,” but I can also study different methods to bring solutions to life with classes like “Venture Capital and Entrepreneurial Management” and “Finance of Buyouts and Acquisitions.” Best of all, I can begin applying and practicing what I have learned in the classroom by working with the [Company] or spending a semester in [Place] with the robust [Community] in the [Area].

Sample Conclusion:

After graduating, I intend to be an active alumni, joining the Alumni Angel group, as well as serving as a mentor for Wharton students. Bolstered by my experiences inside and outside the classroom, I will be ready to make my mark on the Venture Capital world, bringing more equitable access to financial resources for entrepreneurs of color. When I do, I know that I will have the support of my Wharton community behind me.

Why it Works:

This is a fantastic sample of a MBA personal statement for many reasons. Firstly, the applicant doesn’t waste any time and gets right into an explanation of their personal goals and aspirations at the beginning of their essay, which then ties into a brief explanation of the source of their inspiration. 

They also highlight their opportunistic nature by showing how they took advantage of the situation when COVID began. They consistently reference specific parts of the Wharton MBA program they’re interested in, such as some specific classes they intend to take. They also mention how they plan to use their experience at Wharton to make their dream a reality.

Contributions Essay Example

Essay 2: Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

While I may have a few years before launching my own fund to transform local communities, during my time at Wharton, I intend to be an active participant in Wharton’s Anti-Racism goals, fighting to bring equity and inclusion with the same passion I have brought to my office and B/LX network. I want to help usher in a new era at Wharton focused on today’s business concerns where diversity and inclusion are top of mind.

I plan to be an active member of whatever initiatives are formed with student involvement seeking to effect that change, such as the Wharton Graduate Association (WGA). As a member of the [Organization], I can work with my peers to network in our hometowns to increase [Ethnicity] participation in MBA programs, which has been historically under-represented, as well as welcome prospective students as a host during [Initiative], to ensure that all who are interested feel welcome the moment they approach this school.

I have learned through my work at [Company] that one needs to bring in allies to improve diversity - cultivating a strong affinity group is a start, but not enough. As a member of the [Group], I will support Wharton founders, specifically ones with social ventures addressing poverty and inequality in the greater [City] community, thus growing student-funded entrepreneurship with a social benefit. As a fellow, I will also be able to further hone my own sense of leadership to understand the best way to motivate people to prioritize community benefit.

When not focused on ventures and leadership, I plan to school fellow students in the Tennis Club, share meals with the Wharton Food Club, and continue bragging about California’s Cabernet Sauvignons to the Wine Club. I envision my Wharton experience moving beyond the classroom to build an alumni cohort to last a lifetime, supporting each other to overcome the challenges we will inevitably face as we become next generation leaders.

This MBA personal statement is yet another strong sample. This applicant has clearly done their research and has discovered that they have a goal in common with the school they’re applying to. They focus on this shared goal and highlight how they intend to achieve progress towards it by working together with the school and its community. 

They make sure to back up their claims with examples of relevant work experience  that is in line with this vein of thought. Doing this demonstrates focus and shows that they are serious about their passions. 

Their conclusion further reinstates the fact that they are familiar with what the school has to offer, and it also flushes their personality out a little more. It also helps the admissions committee to envision the applicant fitting into the school’s community in various ways.

Self Reflection Essay Example

Essay 3: As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?

Disability has always been close to home; my family and community have a long and painful history of degenerative disease. I often think of my uncle, who steadfastly refused to let others help him eat meals following a string of kidney surgeries, and to my grandfather, suffering from neurodegenerative decline, who would rather exert excruciating effort to walk up a flight of stairs than ask me to get reading glasses from his bedroom.

It dawned on me that a reliance on others to move through daily life slowly chips away at one’s humanity; that lost independence is a common denominator of disability, and it impacts people almost as meaningfully as the underlying medical condition does. While various technologies and medical subspecialties exist to ease physical suffering, there is woefully little out there aimed to mitigate this deeper psychological problem. What’s more, the data and tools to solve this issue do exist, but millions continue to suffer.

I’m driven by finding answers to the most complex, most challenging problems faced by humanity; the ones that are too daunting, or those that go unrecognized. I felt a moral obligation to intervene. What followed would help me discover my life’s mission – building AI-driven tech to improve healthcare.

Sample Body Paragraphs

I rallied a friend, and together we built an AI-driven, low-cost speech-recognition platform that enabled voice-activated control over electronic systems in a household, thus empowering individuals suffering from ALS and multiple sclerosis. It was an exercise in creativity and persistence. It was quite daunting at the outset - I still have scars from initial circuit prototypes exploding in my hand. But, in the end, our solution worked, and cost a fraction of a now commercially available solution like Alexa.

As I think back to my core questions of independence, disability, and the juxtaposition of

medical and psychological suffering, I see increased life expectancy as a testament to modern advances in medicine. I now want to start the conversation around ensuring that people like my uncle or grandfather live not just longer, but happier, more dignified lives.

In the long run, by proving the benefits of AI-driven healthcare to the world, I want to build an enterprise that not only continues to develop sophisticated technologies, solve complex medical challenges, and change lives, but also improves the underlying fabric of healthcare policy. Like Uber and Airbnb, my dream is to eventually create an organization that fundamentally shifts the contemporary regulatory paradigm in healthcare to one that evolves and appropriately reflects both the medical and psychological needs of the modern patient.

The more I study disability, disease, impairment, and their implications on the human psyche, the more I appreciate the power of community - the feeling that there are people who fearlessly stand with you as you look to defy the odds. As I look to achieve my life’s mission and create a better healthcare system, I can’t think of a stronger, more supportive, and more inspiring community than Harvard.

The general management toolkit, network, and leadership skills that I develop will stay with me long past my time at HBS. I am confident in finding co-founders, collaborators, and investors who are as passionate as I am about solving entrenched challenges in healthcare. I plan to engage in cross-disciplinary inquiry through the [Initiative], and strive to develop a deft understanding of the interplay between the business, policy, and technological aspects of healthcare, something made uniquely possible through close collaboration with HMS and HKS.

I am more inspired than ever to realize my dream of restoring the lives of millions who suffer through no fault of their own, and the Harvard MBA will enable me to achieve exactly that.

This essay manages to take a very broad MBA essay question and turn it into a highly focused and genuine personal statement. The applicant doesn’t merely state their goals, but paints a delicate picture of their very personal inspirations that have become their driving force. 

This MBA personal statement includes numerous details, while refraining from including irrelevant ones. Each part of the narrative that they’ve told is necessary and is carefully woven together to provide an accurate background of where their motivation stems from and how it has led them to apply to this school. 

They also reference relevant achievements and experiences that they’ve had that indicate a strong sense of leadership within them, making them an attractive candidate for the school they’re applying to.

1. What is the purpose of an MBA personal statement?

The general purpose of an MBA personal statement is to show the admissions committee a little more about who you are and why they should consider your candidacy for their program. It is also a chance for you to show your goals and ambitions, while demonstrating how they pertain to the specific MBA program you’re applying to.

2. How long should an MBA personal statement be?

Some schools have specific minimum or maximum word counts for their essays, while others don’t. A school will typically list these kinds of requirements together with the essay questions.

3. What should I focus on with my MBA personal statement?

Your MBA personal statement should focus on answering the question(s) that the school has provided. These questions vary from school-to-school, but are usually found on the applications page of a school’s website, along with all of the other information relevant to your application. In conjunction with your answer to the prompt, you may focus on describing experiences, skills, and goals of yours that are relevant to the MBA program you’re applying to.

4. Should I write a different personal statement for each school that I apply to if I’m applying to multiple schools/programs?

Yes. Not only does each school have their own essay questions, but each school also has its own set of values, missions, and interests. Thus, your MBA personal statement isn’t easily transferable from one school’s application to another. 

If you want to maximize your chances of getting accepted into a school’s MBA program, you must carefully craft a unique MBA personal statement for each school that you apply to.

5. What should I research before writing my MBA personal statement?

Some research into a school is necessary before you can begin writing an MBA personal statement to submit to them. You may want to research a school’s mission statement, curriculum, faculty, extracurricular activities, or other pertinent information related to their MBA program. 

It will be necessary to reference these kinds of things throughout your MBA personal statement when you explain why this particular school is the best option for you and why you are the best fit for their next cohort.

6. Should I mention my GPA or GMAT/GRE scores in my MBA personal statement?

No. Your academic transcripts and test score submissions will be part of a different section of your application. The admissions committee does not need to see the same information in two places. 

Use the MBA personal statement as an opportunity to improve your candidacy for the school’s program in fresh, new ways by discussing things that would not be possible to include in your transcripts or on your résumé.

Your MBA personal statement is a vital part of your MBA application, and, as such, it requires that you approach your writing process with careful consideration. Your personal statement is a significant opportunity to make a good impression on the admissions committee by showing them who you are and why you deserve a coveted spot in their program. 

Plan out what you want to say, and take your time organizing exactly how you’d like to say it. Remember that every word counts, so make sure that you stay focused and don’t get off-topic. Once you’ve written an outstanding MBA personal statement that you feel packs a punch, proofread your essay, and, if possible, have others proofread it as well to ensure that there are no errors that will detract from the content.

You should also make sure that your writing conveys a sense of confidence, creativity, and passion. If you account for all of these things, and you let your true self shine through in your MBA personal statement, then there is no reason why an admissions committee wouldn’t be interested in having you join their next cohort of students.

About Inspira Futures

Schedule a free consultation, you may also like.

How To Get Into HAAS MBA at UC Berkeley - Complete Guide

London Business School MBA Acceptance Rate + Admission Guide

Clearing Universities & Courses

Clearing advice.

Recommended Clearing Universities

Popular Course Categories

Course Search & Discover

Start the search for your uni. Filter from hundreds of universities based on your preferences.

Search by Type

Search by region.

Recommended Universities

Northeastern University - London

London (Greater) · 100% Recommended

The University of Law

London (Greater) · 92% Recommended

University of East London

London (Greater) · 94% Recommended

Search Open Days

What's new at Uni Compare

Bangor University

Find the perfect Criminology degree which allows you to specialise in your interests

Heriot-Watt University

Your Edinburgh adventure awaits. Study career-led courses for graduate prospects.

Ranking Categories

Regional rankings.

More Rankings

Top 100 Universities

Taken from 65,000+ data points from students attending university to help future generations

About our Rankings

Discover university rankings devised from data collected from current students.

Guide Categories

Advice categories, recommended articles, popular statement examples, not sure what to search for, take our quick degree quiz.

Find the ideal uni course for you with our Course Degree Quiz. Get answers in minutes!

Take our full degree quiz

Get more tailored course suggestions with our full Course Degree Quiz and apply with confidence.

PERSONAL STATEMENT EXAMPLES Business management personal statements

Discover personal statement examples written by students accepted onto business management and related courses. Read through the examples to help shape your own personal statement.

Gain real world experience needed for success in Business

Prepare for your future with a Business Degree at Roehampton which includes practical learning, paid placements and employability events.

Top 10% for Business graduate earnings (Longitudinal Education Outcomes 2022)

Gain real-world business skills and experience at University of Brighton in an AACSB-accredited business school​​​​. Explore Business degrees at Brighton.

Business Management Personal Statements

Submitted by Ami

BA Business Management

I have always been interested in the different ways businesses are ma...

Submitted by Cameron

Business Management

Businesses sculpt and empower the society that we live in today. I w...

Submitted by Frances

Business, Management and Marketing

Business a pivotal part of society. Everyone is influenced by busines...

Submitted by Jade

Business Management and Modern Foreign Languages (Spanish)

For seven years, I have thoroughly enjoyed studying Spanish and I wis...

Submitted by Kate

Business Management (Marketing)

The power and influence of marketing on the business and consumer ind...

Submitted by Yusika

Creativity is what first drove me to pursue business and management. ...

Recommended Course

undergraduate Universities

Undergraduate uni's.

Northeastern Uni

114 courses

Uni of East London

575 courses

Uni for Creative Arts

672 courses

Leeds Beckett Uni

454 courses

Uni of Suffolk

186 courses

Uni of Sunderland

340 courses

467 courses

Uni of Kent

580 courses

886 courses

Uni of Chester

645 courses

Heriot-Watt Uni

334 courses

Uni of Westminster

503 courses

Uni of Roehampton

468 courses

Uni of Leicester

432 courses

Uni of Winchester

259 courses

Middlesex Uni

634 courses

Uni of Bradford

390 courses

548 courses

Cardiff Met Uni

501 courses

Staffordshire Uni

472 courses

Swansea Uni

1319 courses

Uni of Portsmouth

761 courses

Uni of Hertfordshire

584 courses

Ravensbourne

103 courses

West London IoT

Wrexham Uni

289 courses

Kingston Uni

617 courses

Goldsmiths, UOL

344 courses

Uni of Brighton

407 courses

Escape Studios

Uni of Reading

685 courses

Bath Spa Uni

520 courses

Uni of Surrey

750 courses

Coventry Uni

480 courses

Uni of Bedfordshire

656 courses

Queen's Uni

635 courses

UWE, Bristol

497 courses

Uni of Huddersfield

668 courses

Leeds Arts University

Uni of Essex

1400 courses

ARU Writtle

104 courses

Uni of C.Lancashire

798 courses

709 courses

Anglia Ruskin Uni

808 courses

Edge Hill Uni

383 courses

Uni of Hull

498 courses

Nottingham Trent

912 courses

FIND THE IDEAL COURSE FOR YOU

Degree Course Quiz

Find the ideal university course for you in minutes by taking our degree matchmaker quiz today.

Find the latest from Uni Compare

Northeastern Uni London

Want to earn two globally recognised degrees simultaneously? Look no further!

Cardiff Metropolitan Uni

Ranked as the most sustainable university in Wales (P&P Uni League 2023/24)

How to Start a Small Business in 10 Steps

Learn how to start a small business from scratch with expert guidance. Get essential tips and steps for launching your dream journey successfully.

Brett Grossfeld

Share article.

Do you have a killer idea that you think would be perfect for launching a small business? If you believe what you see on TikTok, becoming an entrepreneur is just about as easy as posting a 30-second video. But in the real world, launching a small business can be a bit more challenging.

Starting a small business may seem daunting, but if you ask those same business owners if it’s worth the risk — few would trade the opportunity to shape their own destiny.

But where to start? Thankfully, you don’t need to have everything figured out before going out on your own. Successful small business owners are constantly learning from their mistakes — and improving their ideas and dreams along the way.

If you’re ready to take the leap and become a small business owner, keep reading.

Here’s what you’ll learn:

What is a small business, how much does it cost to start a small business, how to start a small business in 10 steps, what do you need to start a small business, start small — but think big.

Small businesses are generally defined by the U.S. Small Business Administration (SBA) as independent operations having fewer than 200 employees. And the majority of small businesses in the United States have fewer than five employees, according to the U.S. Census Bureau . 

But the number — or lack — of employees doesn’t necessarily define a “small business.” A business’s size can also be determined by the number of sales, the range of individual business locations, and other factors.

Along with size requirements, the SBA considers a company to be small if it’s:

• Independently owned and operated
• Not dominant in its field
• Physically located and operated in the U.S. (or a U.S. territory)

If your company meets the SBA’s definition of a small business, many government programs offer resources and local assistance for you to turn your dreams into reality.

Start Your Small Business With Big Things

Grow Your SMB All In One Platform

DEMO: See For Yourself For Free With Starter Suite

Build Your SMB Marketing Strategy With This Free Guide

TRAILHEAD: Starter Suite Quick Look

If you’re skilled in a certain trade — say, bookkeeping — you can launch a business with almost no money . But if your idea needs to be fleshed out and developed by researchers, scientists, and engineers, your startup costs can run into the hundreds of thousands of dollars and beyond. But most startup costs fall somewhere in the middle. 

Factors that influence cost

A sole proprietor working from home is going to have very different startup costs than a Silicon Valley startup flush with venture capital funds. But it doesn’t matter if you have $1,000 or $1 million to launch your small business — you’ll need to have a budget.

Are you moving the clutter out of your garage to make room for a desk? Or are you going to hire an architect to remodel a warehouse space in a trendy neighborhood? Obviously, both businesses are going to have wildly different expenses.

Think about your budget and what you can afford to get started. And it’s good to assume that unexpected expenses will pop up along the way — especially in your first year of business.

What kinds of costs to expect

The SBA has a worksheet that will help you calculate typical expenses for a small business, including one-time expenses such as:

• Rent : This includes security deposit, first month’s rent and utilities. If you’re working from home, you can deduct a percentage of your rent or mortgage on your taxes .
• Improvement costs: Anything that you might spend on your physical place of business to make it suitable for work.
• Inventory : If you’re selling a product, you’ll need goods to keep up with customer demand.
• Employees : This includes payroll, payroll taxes, and health insurance.
• Professional services: Accountants, lawyers, and consultants will all need to be paid
• Supplies : Think office supplies, such as paper and pencils, and operating supplies, like computers and printers.
• Marketing: Business cards, stationery, flyers, and advertising all fall under this category.
• Miscellaneous : This includes licenses, permits, legal fees, signage, technology, and accounting software. Everything else — liability insurance, repairs, maintenance, and dues.

The most difficult part of starting a small business is committing to your vision. It’s easier if you break down the process into small, achievable goals. Here are 10 steps that will get you on your way:

1. Do your research

If you don’t do basic market research before you launch your business, you may be down for the count before you even get started. Ask neighbors, friends, and even your barista if they would be interested in your product or service — and ask how much they’d be willing to pay for it. 

Conduct competitor research, local and global searches, and even offer surveys to consumers to see what the need versus want ratio is. 

2. Write a business plan

A business plan is your roadmap; it helps guide you as you start and grow your company. If you need capital to get started, most investors will want to review a business plan before they commit to any financing. 

To organize your ideas, download and fill out a business plan template . A well-written business plan provides clarity, confirms the math, and helps you establish goals so your business has the best chance of success.

3. Choose a business name

Finding the perfect brand name is a vital step in launching a new business. But hiring a professional naming company doesn’t come cheap — it can cost as much as $100,000 , according to Fast Company. 

If that’s outside your budget, there are countless AI-powered business name generators available online, and Fiverr has entrepreneurs who will help brainstorm business names for three figures or less.

4. Decide on your location

Take a look at the taxes, zoning laws, and regulations in your location. You may find that operating your business in a different location could offer financial advantages. Review the fees, costs, and tax benefits of each state to see which location makes the most sense for your business . A strategic move may put you ahead of the game before you even open the doors.

5. Get your finances in order

Startup costs discourage many would-be entrepreneurs, but the reality is that many successful businesses got started with little more than a vision, discipline, and hard work. However, if you really need cash for that newly opened business bank account, here are four ways of getting that money:

• Self-funding: If you have the means, you may use your own earnings to kickstart your business or see out financial counsel to work it into your budget.
• Outside investors: For a stake in your company, relatives or venture capitalists may be willing to invest in your business.
• Small business loans: If you want to keep full ownership of your business, a small business loan may be the way to go.
• Crowdfunding: If you’re feeling creative and confident, try sites such as Kickstarter or GoFundMe to generate capital.

6. Take care of the legal stuff

Register your business in the state where it was formed — and make sure that you’re set up to pay state income and unemployment tax. Review whether your local municipality requires filing for a license or permit to operate your business. 

To satisfy Uncle Sam, apply for an EIN from the IRS . Confirm that no one else is using your business name by contacting your state filing office or online database. Some business structures require using a doing business as (DBA) name, and you may be required to open a business bank account.

7. Develop a marketing plan

Once you have a terrific name for your company locked down, you’ll want to create an online presence for your business. Be consistent on your social media channels , ideally creating accounts on the channels — meeting them online where they are. 

Develop a website that’s intuitive and filled with all the information your customers need. Your marketing may also include advertising campaigns and public relations.

8. Set up your CRM software

To enhance your marketing efforts and grow your small business, try customer relationship management ( CRM) for Small Business . This will be your solution for storing and managing prospect and customer information such as contact information, accounts, leads, and sales opportunities — all in one single source of truth. 

With Salesforce’s Starter Suite , you can start in minutes and easily manage your marketing, sales, and customer service as your business scales.

9. Launch your product or service

Congratulations: You’ve done all the hard work and you’re ready to introduce your product to the world. Make sure to announce your launch on social media — and consider throwing a media-friendly bash to celebrate.

10. Keep your customers happy

When you use CRM software, you can keep track and personalize support for all your customers. And happy customers are good for business — 80% of them say the experience a company provides is just as important as its products or services .

The United States has more than 33 million small businesses, according to the U.S. Chamber of Commerce , and that number represents 99.9% of all U.S. businesses. And most of those small businesses started the same way — with an entrepreneur and an idea. But it takes more than just a dream to launch a small business.

So, where to start?

It’s time to take some notes. First, start outlining your business plan. If you’re stuck, ask yourself these four questions when developing your plan :

• Goals : What do you need to accomplish to achieve your vision?
• Methods : What are the steps you need to follow to get you there?
• Measurements : How will you determine when each objective has been met?
• Obstacles : What could throw you off course along the way?

Once you’ve written a business plan and are feeling confident, you’re ready to establish:

A name for your business

A great business name should succinctly identify your company and its audience. Brainstorm and get feedback from friends, family, and potential customers. And before you fall in love with your new company name, make sure that an established business in your industry isn’t already using that name.

A location for your business

Choosing where to conduct business is one of the most important decisions you can make for your small business. While staying close to home may be your first instinct, a change of venue may prove to be financially advantageous.

A business structure

For tax purposes and protection of personal assets, you need to choose a business structure that offers the right balance of legal protections and benefits. Common business structures include sole proprietorship, partnership, limited liability company (LLC), corporation, and cooperative.

A legal presence

If you want personal liability protection, legal protection, and tax benefits for your company, you’ll need to register your business with state and local governments.

Federal and state tax ID numbers

Your Employer Identification Number (EIN) works like a personal Social Security number, but for your business. You need an EIN to pay state and federal taxes for your company.

Licenses and permits

Whether your business needs to apply — and pay for — licenses and permits depends on your business activities, location, and government rules. Review regulations from city, state, and federal agencies.

A business bank account

Opening up a bank account exclusively for business use will help keep your personal finances separate, making life easier at tax time. There are several banks that will allow you to open a business checking account with a zero balance, but traditionally banks will require an opening deposit of anywhere from $1,000 to $25,000.

Start-up funds

Even if you open a business checking account with a zero balance, you’re going to want to have some funds to cover basic operating expenses. The SBA offers guidance on obtaining funding for your small business, including loans, grants, and investors.

Starting a new business may feel like a gamble, but business insurance will help you cover your bet. The right insurance policy will help protect you against accidents, natural disasters, and lawsuits.

You should also consider:

Customer relationship management

A CRM platform keeps your customer data organized and provides the foundation to build connected customer experiences (that can be made even better through artificial intelligence). Starting with a suite of sales, service, marketing, and commerce tools is easy.

Invoice and billing software

While it is possible to keep track of your financial records on a traditional paper ledger, modern invoice and billing software makes the process much, much easier.

A graphic designer

A well-designed logo can make or break a business. The Nike “swoosh” was created by a graphic design student — and the $35 Nike initially spent paid for itself many times over.

Many small businesses exist with just a presence on social media, but having a professionally designed website adds legitimacy to your business.

Marketing experts

Like graphic design, marketing expenses are costs that many small business owners initially want to avoid. But strategically investing in a marketing campaign can be a boon for a small business that wants to make noise in a crowded marketplace.

A Human Resources department

Once your business grows to a certain size, it’s time to create a human resources (HR) department — or, at least, to hire an HR professional. This professional can focus on things such as labor law compliance, employee recruitment, employee engagement and development, and compensation and benefits management while you manage your business.

An assistant

For most small businesses starting out, hiring an assistant to perform administrative and clerical duties is something of a luxury. If your budget is tight, consider a virtual assistant .

What are some popular small business ideas?

If you have a unique idea for a small business, great. But some of the best small business ideas build on your strengths and experience. What do you love to do? What lights you up when you are helping the community? Do you have a pull to do something more?

What are the odds that my small business will succeed?

Starting a small business is no guarantee of success. Approximately 80% of small businesses survive their first year, according to the Bureau of Labor Statistics. The survival rate decreases to 50% after five years and 30% after 10 years.

What are some Fortune 500 companies that started small?

Not all big companies started with millions of dollars in venture capital. Some of America’s biggest brand names had far more modest beginnings . Apple famously got started in a Silicon Valley garage, while Mattel was building dollhouse furniture from picture frame scraps in its early days.

What are the most business-friendly states?

Before setting up shop in New York or California, consider launching your small business in North Dakota, Indiana, Arkansas, South Dakota, or North Carolina. These states offer the best conditions to start a business , according to Forbes Advisor.

What can I deduct for my small business at tax time?

(Almost) everyone knows that you can deduct entertainment and travel expenses as a small business owner. But you can also deduct software subscriptions, office furniture, and interest on small business loans, according to NerdWallet .

Taking the leap to start your own small business is just the first step on your entrepreneurial path. But you’re in good company. Nearly half of all U.S. employees are employed by a small business — and more than 80% of those small businesses are solo ventures , according to Forbes Advisor. There’s no better time than the present to start turning your dreams into reality.

Want to grow your new small business? Sign up for a Salesforce free trial .

Just For You

What Is Project Management? (A Comprehensive Guide)

Generative AI Regulations – What They Could Mean For Your Business

Explore related content by topic

• Future of Work
• Salesforce CMS
• Small Business
• B2B Commerce
• Best Practices
• Sales Strategy
• Sales Fundamentals

Brett Grossfeld is a Product Marketing Manager supporting Salesforce's CRM, data, and AI tools. He's written for multiple websites across various industries and interests, including tech, wellness, and modern customer experiences.

Get the latest articles in your inbox.

What Is ERP? (A Beginners Guide)

How To Write a Business Plan in 9 Steps

AI For Small Business is Here — Get Ready With These Tips 

How to Write a Business Proposal for Small Businesses

Digital Marketing for Small Business: Here’s How You Can Do It

27 Top Sales Influencers You Should Follow in 2024

What Is an SMB and What Do You Need to Know to Be Successful?

4 Ways Your Contact Center Can Get Started With Generative AI

360 Highlights

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement .

Thanks, you're subscribed!

New to Salesforce?

• What is Salesforce?
• Best CRM software
• Explore all products
• What is cloud computing
• Customer success
• Product pricing

About Salesforce

• Salesforce.org
• Sustainability

Popular Links

• Salesforce Mobile
• AppExchange
• CRM software
• Salesforce LIVE
• Salesforce for startups
• América Latina (Español)
• Brasil (Português)
• Canada (English)
• Canada (Français)
• United States (English)

Europe, Middle East, and Africa

• España (Español)
• Deutschland (Deutsch)
• France (Français)
• Italia (Italiano)
• Nederland (Nederlands)
• Sverige (Svenska)
• United Kingdom (English)
• All other countries (English)

Asia Pacific

• Australia (English)
• India (English)
• Malaysia (English)
• ประเทศไทย (ไทย)

© Copyright 2024 Salesforce, Inc. All rights reserved.  Various trademarks held by their respective owners. Salesforce, Inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States