nail parlour business plan kenya

How to Start a Nail Salon Business in Kenya  

A nail parlour is one of the most  profitable small business ideas in Kenya . It is one business you can start with less than Ksh 20,000. The demand for manicure and pedicure services is high since women want to look good. If you have skills in manicures and pedicures, this is a business you should start thinking of. You can opt to run a mobile or a fixed-location manicure and pedicure business. 

Write a Nail Parlour Business Plan

If you are planning to start a nail salon business, then you need to write a business plan . Some of the things to include in your business plan include:

• Business location
• Startup costs
• Services to offer

Find a Suitable Business Location

The success of any business is affected by the location of your business. You need to identify a business location in an area with high foot traffic. For instance, you can set up your nail parlor business near a bus stop or a place where people come to sit and relax.

You can also opt to start a mobile nail parlor business so that you can go to where your customers are. This way, you can tap into customers who may not have time to visit your business premises. You can visit people at their workplaces to offer them pedicure and manicure services.

It is cheaper to start a mobile nail parlour business compared to a fixed-location business. It is because you won’t need to rent business premises, buy furniture, or brand your business premises.

Secure Business Licenses

Before starting a nail salon in Kenya, you need to have a business license. Otherwise, you will be in constant conflict with authorities, and you also risk being fined or jailed.

Some of the business licenses and permits you need for a nail parlour business include a single business permit. You need a single business permit to operate any business in Kenya. You can obtain one from the county council offices for Ksh 5,000 annually.

How Much Does It Cost to Start a Nail Salon Business in Kenya?

The cost of starting a manicure and pedicure business depends on your business location and size of the business. If you wish to start one in a busy town, then the startup costs could be higher, unlike in a small town.

You can start a small and mobile nail parlour business with Ksh 20,000. If you are planning to start a fixed-location business, you may need at least Ksh 50,000. However, the best way to go about it is to start small and keep expanding your business.

Requirements for Starting a Manicure and Pedicure Business in Kenya

The following are the requirements you need and their prices to start a nail parlour in Kenya.

• Nail file and clippers kit - Ksh 2,000
• Acrylic nail kit – Ksh 10,000
• 5 Nail cleanser bottles – Ksh 500 each
• 5 Nail polish removers - Ksh 100 each
• Nail polish LED light dryer – Ksh 4,500
• Nail moisturizers – Ksh 500 each
• Nail glue bottles – Ksh 300 each
• Manicure bowls – Ksh 700 each
• Furniture – Ksh 5,000
• An apron - Ksh 700

For business consultancy, strategic planning, organizational development, market research, financial management & accounting, risk management and business plan writing at an affordable fee, please reach out to us through a phone call 0728 621 138, or WhatsApp , or email: [email protected]

Is Opening a Nail Salon Profitable in Kenya?

A nail parlour is a profitable business if you find a suitable business location. Due to the high demand for manicure and pedicures services, you can be sure you won’t lack customers.

Running a fixed location alongside a mobile nail parlour business will improve your business’ profitability. You will be in a position to serve even those customers who may not be in a position to visit your business premises.

The nail parlour business is a profitable venture . To make it in this business, you need to identify a good business location with high foot traffic. You can target places near institutions like colleges and universities . You can also opt to run a mobile or a fixed-location manicure and pedicure business. If you can manage to run them both alongside each other, the better. 

• How to start a salon business in Kenya
• How to start a mitumba business in Kenya  
• How to start a cosmetics business in Kenya 

Get in touch

For business consultancy, business plan writing, market research, strategic planning, risk management, financial management & accounting at an affordable fee, please reach out to us through:

• [email protected]
• +254 728 621 138
• 1503 -01000, Thika KIBS Plaza, Thika

• JOIN BIZNA CLUB
• AGRIBUSINESS
• SAVINGS & INVESTMENT
• REAL ESTATE
• IMMIGRATION
• PAID CONTENT

How to start nail parlor business and make Sh. 60,000 net profit monthly

Have you ever considered starting a nail parlor business? How much would it take to start? How much capital would you need and most importantly what would be your return on the capital you would invest in this business?

This is the question that David Kiprono Kalya tackled through his Flipsyde platform that focuses on small and medium enterprises. According to Mr. Kiprono, this is how you should go about starting a nail parlor business and eventually stand a chance of making Sh. 60,000 net profit per month:

Executive Summary :

ABCD is a start-up nail parlor located in a town in Kenya. The parlor is dedicated to providing excellent nail care services to its clients while maintaining a relaxing and friendly environment.

ABCD is the perfect destination for women looking to pamper themselves, relax, and improve the health of their nails. With a focus on quality service and customer satisfaction, ABCD aims to become the premier nail parlor in the town.

ABCD will offer a wide range of nail services, including:

– Manicures – Pedicures – Acrylic nails – Gel nails – Nail art – French manicures

Market Analysis :

The target market for ABCD will be women of all ages who are interested in keeping their nails looking healthy and beautiful.

9 Most Profitable Businesses to Start With Sh. 20,000

The town has a population of approximately 80,000 people, with a significant number of women. There are currently no other nail parlors in the town, providing an opportunity for ABCD to capture a large market share.

Marketing Plan:

ABCD will use a combination of online and offline marketing strategies to attract customers. The following marketing strategies will be used:

– Social media: ABCD will have a presence on social media platforms such as Facebook and Instagram to promote its services and engage with customers.

– Flyers: Flyers will be distributed in the town to create awareness about ABCD.

– Referral program: ABCD will offer a referral program to encourage customers to refer their friends and family.

Financial Plan :

ABCD will require an initial investment of Ksh 700,000 to cover the cost of equipment, supplies, rent, and staff salaries for the first three months. The following is a breakdown of the estimated expenses:

– Equipment and supplies: Ksh 300,000 – Rent: Ksh 150,000 – Staff salaries: Ksh 150,000 – Marketing: Ksh 100,000

ABCD will generate revenue through the sale of its services. The following is a breakdown of the estimated revenue:

– Manicures: Ksh 1,500 per service – Pedicures: Ksh 2,000 per service – Acrylic nails: Ksh 3,500 per service – Gel nails: Ksh 3,000 per service – Nail art: Ksh 2,500 per service – French manicures: Ksh 2,000 per service

Assuming an average of 20 customers per day, ABCD is expected to generate revenue of Ksh 210,000 per month. This will result in a net profit of Ksh 60,000 per month after deducting all expenses.

Conclusion :

ABCD is committed to providing excellent nail care services to its clients while maintaining a relaxing and friendly environment.

With a focus on quality service and customer satisfaction, ABCD aims to become the premier nail parlor in the town. The financial plan shows that ABCD is expected to generate a net profit of Ksh 60,000 per month, making it a profitable venture.

Connect With Us

Latest stories, co-op bank to lend sh. 3.32 billion to women-owned smes across kenya, olivia kimani: don’t start a business just because someone else is succeeding in it, stakeholders call for collaboration to enhance innovation, google’s hustle academy re-launches with ai focus to empower african smbs, standardised smes incubation and collaborative frameworks key to a better business environment, the best source of finance for your business your customer, understanding corporate tax in kenya, challenges facing startups and smes in kenya and ways of solving them, big business lesson i learned after losing money in joint potatoes investment, related stories.

Bizna Digital Services is a Business Enterprise Development portal that supports access to better goods and services by marketing and promoting businesses.

• Our Profile
• Privacy Policy

Latest from Bizna

Rabbit urine: how farmers are making millions from this magic fluid, ephraim okeyo: how i make a fortune from selling snails to top restaurants, expatriates, lucy wangui: vioja mahakamani judge whose first acting salary was sh. 40.

© 2023 Bizna Digital Services. All Rights Reserved.

How to Start a Nail Parlor Business in Kenya

In the 21st century, beauty standards have changed compared to the past years. Today beauty is not only practiced by women but by men too, like getting a pedicure and manicure done. Making the nail parlor business a lucrative venture. Today, you’ll learn how to start a nail parlor business in Kenya. 

An added advantage of this business is that it requires minimum startup cost, yet it has high profits. Now starting a nail parlor business is not the major problem, but how to run the business. 

You need to be familiar with all the beauty aspects and have a passion for beauty. This post will cover what it takes to get started with a nail parlor business in Kenya

Below are steps you can follow to start and run a profitable nail parlor business in the country. 

Draft a Nail Parlor Business Plan

If you’re planning to set up a nail parlor business, you should write a business plan. A business plan should act as your guide in the beginning and management of your business. Things you should include in your plan are;

• Business Location.
• Service to offer. 
• Starting capital.

Related: How to Start a Dry Cleaning and Laundry Business in Kenya

Identify a Strategic Business Location

The success or failure of any business depends on its location. Renting out space in places where the parlor is visible is highly advisable. You should find a business location in an area with heavy traffic. For example, you can open a nail parlor next to a bus stop or a place where people gather to unwind. 

Also, you may decide to open a mobile nail business so you can get to where your clients are. This will allow you to reach clients who might not have the time to come to your business premises. You can go to people’s workplaces to offer manicure and pedicure services.

Starting a mobile nail parlor business is less expensive than starting a fixed location business. Reasons, you don’t have to rent and brand business premises or purchase furniture.

Obtain Business Licenses 

To operate a legal nail parlor business; you’ll need to acquire a single business permit from the offices of the county government.  The cost of a business permit will depend on your business size, which the area ward representative will analyze. 

Permits for a small nail parlor cost from Ksh.5000 to Ksh 15,000 yearly.

Design Your Interior

It’s optional to renovate the space you rent out, but if you’re planning to give your workspace a personal touch, you’ll need a budget of around Ksh.10,000 to Ksh.20,000. Interior styling is among the things that new small business owners do not often consider. 

However, renovating your place of work contributes to branding.

Get The Necessary Equipment

No business is complete without the necessary equipment nail parlor business is no exception. You’ll need several equipment to run your nail parlor but can get them at affordable wholesale prices.

The table below shows the basic equipment and items to start a nail parlor business in Kenya:

Get Started 

Now you’ve already a suitable business location, acquired the necessary licenses, furnished your workspace and purchased basic equipment, and hired personnel to help you. So what next? It’s time to set up your business.

The first thing to follow should be implementing an effective marketing strategy that will help you get clients. This can include handing out flyers, offering discounts to your first clients, creating a social media business page, installing an outdoor advertisement sign, and, depending on your budget, you can hold a grand opening event.

Cost of Starting Nail Palour Business In Kenya

The starting capital of a nail parlor business depends on the size and location of the business. If your suggested area is a busy town, the capital could be higher than in a small town.

A small and mobile nail parlor business will cost you approximately Ksh. 20,000. While in a fixed location, you’ll require at least Ksh. 50,000. But it’s advisable to start small and keep expanding.

Is Nail Parlour Business Profitable in Kenya?

With a suitable location, the nail parlor business is a profitable venture. Due to the increased demand for pedicure and manicure services, the business has a ready market. Operating a fixed location and a mobile nail parlor will increase your business returns.

You will be able to serve even those clients who might not be able to visit your business.

Factors to Consider BeforeStsrting Nail Parlour Business

If you are planning to start a nail parlor business, there are some things you need to consider in advance to ensure the business’s success. These things include. 

Expertise in the Industry

The nail technician’s abilities have given women the power to feel beautiful and boat their confidence levels. As a nail technician looking to set up a nail parlor, you must have some experience in this field.

Know How To Find Customers

It’s essential to prioritize time to figure out about your clients. Pay closer attention to their identities, where they reside, and what qualities they look for in a successful nail parlor. It’s essential to try and meet your customers’ demands as they are the ones who will be paying for your service.

After getting a better idea of how to find regular clients, ensure your parlor provides ideal customer service. Running a nail parlor that provides excellent customer service will boost loyalty from your clients. 

Analyze Your Competitors: 

To run a successful business, you must examine your competitors closely. Every business wants to provide distinctive services or products to stand out from the competition in their field. 

Spend time researching some of the most booming nail parlors in your locality to discover what makes their service unique. Also, closely look at the prices your competitors are charging their services to help you determine a reasonable price for your nail parlor services.

Conduct Business Analysis

A business analysis process will help you identify needs within the nail parlor field and find solutions to how your services can meet these needs to ensure customer satisfaction. The insights you should include in your research are;

• Nail parlor demographics in your business area.
• Opportunities that haven’t been fully exploited, like the rising demand for at-home services in allocation with no mobile nail services.
• Competitors in your locality and their market target.
• Trends in the nail parlor industry. 

Doing a thorough business study will help you identify gaps in the market that your nail parlor can exploit to increase revenues and become successful. Conducting this research will allow you to provide services that will set your nail parlor apart from the competition.

Services 

Nail parlor offers a wide array of services. Determine the type of services your nail parlor will offer apart from manicure services. Make a list of those services you offer, along with a price list, time estimates, and any included services( like a brief massage after a pedicure).

Determine the nail products you’ll use for a standard pedicure and if you’ll offer packages and sell products regularly. 

Bottom Line 

Nail parlor is a wise and timely business venture with a lot of potential and only requires a minimum amount of capital. This business is a profitable venture with a strategic location and good customer flow.

However, you need passion and determination to thrive in this business. I hope this guide on how to start a nail parlor business in Kenya has answered your questions on how to get started.

Latest posts

4 Reasons Men Boycott Valentine’s Day Celebrations in Kenya

Akil the MC Biography, Age, Real Name, Wife, and Family in 2024

10 Affordable Places to Celebrate Valentine’s Day in Nairobi 2024

How to Choose the Right Vehicle for Your Kenyan Safari in 2024

Two Rivers Cinema: Everything You Need to Know Before Visiting

List Of Deserts in Kenya in 2024

Join the email club.

Advertisement

About Prolatest

Prolatest is a multi-niche blog and one of the leading publications in Kenya. Our mission is to share authentic and verified Kenyan news as well as informational content on health, travel, finance, and more.

Let’s keep in touch, pick your favorite social platform!

• Revealed! Here is the new method Kenyan men are using to punish slay-queens who are after their money
• Shocking!!! This lady from Thika who only dates rich boyfriends reveals her success secret
• Kitale Man Lands Dream Job After 7 Years of Job Hunting with Kazimoto Doctors’ Help
• Shocking: Former shop workers from Kirinyaga return the loot they had stolen and begs for forgiveness from the shop owner
• Machakos man who won Ksh 34 million SportPesa Jackpot 7 years ago reveals the shocking secret behind the victory

11 Steps To Start A Successful Beauty Shop Business In Kenya: All You Need To Know

The beauty industry is a very lucrative market. It has been growing at an exponential rate and currently, it is the fourth largest industry in Kenya. This means that there are many opportunities for entrepreneurs who want to enter the industry.

With the beauty shop industry in Kenya growing rapidly and seeing a lot of new players, it is a good idea to start your own beauty shop business. The beauty shops in Kenya offer many products such as cosmetics, hair care products and more. If you are interested in starting your own beauty shop business then this article will guide you through the process of setting up your own beauty shop business.

How To Start A Beauty Shop Business In Kenya

Step 1: determine what kind of business you want to start.

You need to think about what type of business you want to start so that later on you can make sure that it aligns with your goals and objectives. Make sure that it meets with all the required requirements such as location, employees and other financial requirements.

Step 2: Perform a market research

The second step is doing a market research. Doing market research is to identify the target audience for your beauty shop business. For example, if you are planning on selling skin care products , then your target audience would be women who are interested in looking younger and beautiful.

You can also find out what products they buy and how much they spend on them by conducting some surveys among people who fit into your target audience category. This will help you get a better understanding of what they want from a beauty shop and how much they are willing to pay for it.

Step 3: Find an ideal location for your beauty shop

You need to find an ideal location for your beauty shop because this will determine how much money you will end up spending on rent for the space or whether there is another option available as well which can save you some money. You can also look at other factors such as whether there is enough parking space available or if there are other places nearby where customers could be served better than if they had come directly from their homes instead.

Step 4: Determine your budget

The amount of money that you spend on your business will depend on the type of equipment, supplies and services that you offer and whether or not you have any employees. You should also consider whether or not you need a space to operate out of, such as an office or retail location.

If you have employees, then they will also need training and uniforms so that they can provide excellent customer service at all times.

Step 5: Buy or lease a space for your shop

If you’re planning on buying a property, then you’ll need to find a location that is both suitable for your business and within your budget. You should also consider how long you expect the business to last, as well as how long it will take to pay off the property’s mortgage in full.

If you’re planning on leasing instead of buying , then you’ll need to find an available space with adequate square footage and facilities that will meet your needs. You may also be required by law to get permission from the landlord before proceeding with any renovations or changes. You will need to redesign and decorate your beauty shop according to your needs. You will be required to pay the deposit for the shop and rent as well.

Step 6: Get your licenses and permits

If you want to start a beauty shop business in Kenya, you’ll need to get your licenses and permits from the county government. These are important documents that show the government that you are operating legally. You will need them to buy products wholesale and to open a bank account.

If you will be playing music for entertainment at your shop, then you also need to get licensing from the MCSK.

Step 7: Identify your Suppliers

Your beauty shop business will be a success if you can get your hands on the right suppliers. The key to getting the best suppliers is to know what you need and what they can provide. This way, you will be able to find someone who will provide the services you need at an affordable price.

The first step in finding the right supplier is by determining what you need. A good supplier will be able to provide all your needs, so make sure that they have everything you want before choosing them as your supplier. You should also find out if they are reliable, trustworthy and efficient in their work.

Once you have found a reliable supplier, it is time for you to discuss with them about your requirements and expectations from them. It is important to give a key consideration on their pricing.

Step 8: Stock your Beauty Shop

This may seem obvious, but it’s important to make sure you have everything you need before you open for business. You want to be able to walk into your new shop and feel confident that you have everything you need to give your customers what they’re looking for.

You may want to start with the basics: chairs, mirrors, sinks, and all the other furniture and equipment needed for a fully functional beauty shop. Then, work on stocking up on products. This may include;

Beauty Shop Products For Stock

-Conditioners and other hair care products

-Body lotions

-Soaps and perfumes

-Makeup including eye shadow palettes, lipsticks and eye liners

-Manicure sets including nail polishes;

-Pedicure sets including foot soaks;

-Facial masks;

-Bath salts;

-Bath bombs;

-Curlers (for both men’s and women’s hair);

-Hair dryers;

-Hair straighteners/curling irons;

-Curling tongs/flat irons/straightening tongs (for both men’s and women’s hair);

-Clippers/trimmers and many more.

Step 9: Hire Staff Members

At some point, it will become necessary for you to hire staff members who can help run things behind-the-scenes while also providing exceptional customer service towards those who come in each day or week looking for specific products related specifically towards their needs.

If you are planning to start a beauty shop business and have little or no experience in this field, it’s easy to get overwhelmed by the process. The good news is that there are many things you can do to ensure your success.

One of these is hiring employees and contractors who will help you with day-to-day operations. You may need to hire people who specialize in different areas such as marketing, accounting and customer service. You may also want someone with experience managing inventory or handling equipment maintenance issues such as plumbing or electrical repairs.

Step 10: Market your business

Marketing your business is the key to success, and it’s something you should start doing as soon as you have an idea for your own beauty shop. If you want to be successful in this industry, you’ll need to learn how to market your business. Here are some tips!

1. Create a Brand

You may think that creating a brand is only for big corporations with lots of money to spend on marketing. You can create a brand for your beauty shop with just a little bit of time and effort. Start by adding something personal to your business: maybe your favorite color or animal or hobby? Whatever makes it special will help you stand out from all the other shops in town.

2. Use Social Media

Social media is one of the best ways to reach potential clients at no cost. All you need is an Instagram, Facebook or twitter account and some great photos of your products and maybe even some selfies. Use hashtags that people might search for when looking for beauty services, such as #beautycare or #mua. You can also tag other businesses that offer similar services in order to drive traffic their way too.

Takeaway: Take advantage of social media and other marketing strategies to reach your target customers

Step 11: Work on Customer Retention Plan

Customer retention is the secret to success in any business, but it’s especially important for beauty shops. In Kenya, there are a lot of people who want to be involved in the beauty industry, which means it’s easy to find another shop down the street. How do you make your shop stand out?

First, you need to make sure that your customer service is on point. This means greeting customers with a smile and making them feel welcome, even if they’re new. You can also go above and beyond by offering extra services like free samples or discounts for loyal customers, which will help them remember you when it comes time for their next visit.

Second, you’ll want to make sure that your prices are competitive with other beauty shops in the area. If you want more customers coming through the doors of your shop then there needs to be something different about how you approach your business than what other beauty shops offer. Above all, you need to sell great products.

Takeaway: Starting a beauty shop can be a rewarding experience if you approach it with planning, patience and determination.

Tips to Start A successful Beauty Shop Business

Beauty shops are an essential part of the economy. They provide a service that people need and enjoy, and they can be a great source of income. If you’re thinking about starting your own beauty shop, here are some tips to help you get started:

-Make sure your location is ideal for a beauty shop. If it’s not in a good spot, or if it’s too far away from other businesses, then customers will have trouble finding it.

-Find out what kind of equipment you need for your business before purchasing any items. You may be able to get some used equipment at low cost from other salons that are closing down.

-Don’t forget about marketing. You’ll need to advertise your business before anyone knows about it—that way when people come into town looking for a new salon, they’ll find yours first.

Read: How To Import Business Goods From China

Is Beauty Shop Business profitable?

Beauty Shop Business in Kenya has been a profitable business for many years, and it continues to be a profitable business. The beauty shop business has been in existence for many decades now and has been growing steadily. t is one of the most profitable businesses around because it does not require much capital to start.

The beauty shop business is also known to be a great way to make money by women who do not have any other source of income. But now it is attracting professionals and men as well. This is because many have realized how lucrative it is.

Beauty shops can be started with very little capital, but they require some investment in equipment such as nail clippers, manicure sets, hair dryers, curling irons, combs and brushes etc. In Kenya, many beauty shops also doubles up as salons where customers come in for various treatments such as manicures, pedicures and hair styling. Most people do not know that there are different types of beauty shops which include:

Types Of Beauty Shops

• Salon: This type of business is usually run by a professional hair stylist who also offers makeup services and other beauty treatments like manicures and pedicures. The salon owner is responsible for hiring staff members who will help with all aspects of running the business.

• Beauty supply store : This type of business sells products like makeup, skin care products, nail polish, hair extensions and more to consumers who want to look their best. A beauty supply store owner can choose whether or not they want their business to offer any services like hair cuts or makeup application.

• Tanning salon : Tanning salons have been around for decades because people love having tanned skin year round. You can offer spray tanning services in addition to other tanning options such as beds or booths. You may also sell sunless tanning lotions so customers can get their glow without burning up on hot days.

• Day Spas : Day spas are great if you’re looking for a place where you can get your nails done, and maybe even try out massages, facials, and other treatments that are meant to help relieve stress.

Takeaway : If you think you can be successful in the beauty shop business, don’t hesitate to give it a try.

Signup now and get your website today with the leading web hosting company in Kenya: Kenya Website Experts . No Skills Required

Buy and sell anything for free on the biggest free online marketplace in Kenya.Visit SokoPlus.co.ke

• KRA PIN Application Without Date and Year Of Birth
• How to Turn Off Comments On Instagram Live

Majira Media

Keeping you in the loop. I write to share information that matter. From technology to business tips, I share information to inspire and educate

You May Also Like

How much are kenya defense force(kdf) officers paid army, navy and air force soldiers.

Bitcoin’s Role In Economic Inequality

How To repay Haraka Loan

• Monday, May 20, 2024
• Advertise With Us

How to Start a Nail Parlor in Kenya 2024 (Best Approach)

A significant shift has occurred in the beauty industry that has broken gender barriers in professional grooming. 

Men and women now seek professional manicures and pedicures. This step has transformed the nail parlor business into a lucrative venture. 

Most people, men, and women, are now searching for nail parlors to trim their nails for work, beauty, or several social functions. 

This business attracts clients from working professionals, brides and bridal parties, students, older adults in the community, local influencers, and wellness seekers. 

But how can you start a nail parlor in Kenya? This guide answers the above question by presenting the steps and crucial aspects of starting a nail parlor in Kenya. 

Also read: How to Start a Profitable Salon in Kenya 2024

Table of Contents

Write a Nail Parlor Business Plan

You need to have a business plan to start a Nail parlor. Your nail parlor business plan Should have the following elements: 

1. Business Objectives

You must craft objectives for your nail parlor business. 

For example, your primary goal could be to provide manicure and pedicure services for men and women. 

Or set a new standard in the industry by delivering impeccable nail care and customer experience.

2. Target Audience

You should identify your target audience in your business plan. For example, You can write, “We aim to attract individuals who appreciate professional grooming services and seek a blend of quality, hygiene, and relaxation.” 

3. Services Offered

List the services your nail parlor business will offer. Mention if you will offer specialized treatments, such as acrylic nails and gel manicures.

4. Competitor Analysis

Ensure you identify your local competition. Identify unique selling points and potential gaps in the market. 

Explain how you will offer innovative services and stay ahead of trends.

5. Marketing Strategy

Highlight your marketing strategy. Are you going to use offline, online, or both? Mention traditional methods like distributing flyers and hosting a grand opening event to enhance local visibility.

Find a Suitable Business Location

The location of your nail parlor business will determine your success. Consider accessibility, foot traffic, and overall market fit.

1. Foot Traffic

Opt for a location with high foot traffic to ensure maximum visibility and exposure. Busy streets, shopping centers, or areas near public transport hubs can be ideal choices. 

This increases the likelihood of attracting potential clients and enhances your nail salon’s overall presence.

2. Proximity to Amenities

Choose a spot strategically positioned near amenities such as bus stops or where people gather to relax. 

This ensures that your nail parlor becomes a convenient and accessible destination for individuals seeking a quick grooming session during their daily activities.

3. Cost of Rent

Conduct thorough research on rental prices in different areas. While a prime location may demand higher rent, you should balance affordability and visibility. 

In Nairobi, rental prices can vary significantly, ranging from Ksh. 50,000 on the higher side to Ksh. 8,000 on the lower side.

Secure Business Licenses

You should required licenses and permits to operate a nail parlor legally. You must obtain a single business permit from your county government. 

The cost of this license varies depending on your business’s location and size. Usually, a small salon’s annual costs range from Ksh 5,000 to Ksh 15,000.

Initiate the licensing process by visiting your local county council offices. Ensure you provide accurate details about your business operations, size, and location.

Equipment for Starting a Nail Parlor Business

Apart from a single business permit, You will need several pieces of equipment to start a nail parlor business in Kenya. 

The following table  outlines the essential requirements along with their approximate prices:

Is Opening a Nail Salon Profitable in Kenya?

Yes, opening a nail parlor is profitable in Kenya.

There is a growing awareness and desire for professional grooming services for both men and women. 

This cultural shift towards self-care and personal grooming has elevated the demand for nail care services.

A Nail parlor attracts diverse clients, including working professionals, students, and individuals of various ages. 

Studies indicate that nail salon clients return for additional services. The repeat business factor enhances the sustainability and profitability of a well-managed nail parlor.

Unlike many other businesses, starting a nail salon does not require excessive initial investments. You can enter the market with a reasonably low startup cost and reinvest profits for expansion.

How much Can I earn from a Nail Parlor? 

The daily earnings of a nail salon depend on factors such as location, pricing strategy, and the volume of clients. A well-managed nail salon can generate between Ksh 10,000 and Ksh 15,000 on a reasonably busy day. 

How do I start getting nail parlor clients?

You can adopt several ways to attract clients to your nail salon. The following are proven ways to attract and retain clients to your nail parlor business: 

• Organize a grand opening event with special discounts for the first customers. Use banners, balloons, and outdoor signage to attract attention.
• Collaborate with local businesses, such as hair salons or clothing boutiques, for mutual referrals.
• Offer special discounts to recurring clients.
• Design flyers and posters to distribute in your local area. 
• Set up a booth to provide mini-nail services, showcase your work, and distribute promotional materials.
• Encourage satisfied clients to spread the word to friends and family. 
• Implement a referral program and offer discounts or free services for clients who refer new customers.
• Use Google My Business to optimize your online presence for local searches. Encourage satisfied clients to leave positive reviews online.
• Provide a warm and welcoming atmosphere in your nail parlor premises. Use clients’ names, fostering a personalized experience.

Conclusion 

Opening a nail parlor in Kenya is one of the profitable business ideas . 

Demand for professional manicure and pedicure services remains high as most people, men, and women, seek this service. 

Start a nail parlor by crafting a business plan, acquiring a single business permit, and purchasing necessary equipment.

Ensure you locate your nail parlor business in busy areas to attract more clients. 

Attract more clients by organizing grand opening events with special discounts, encouraging referrals, using the client-centric approach, and implementing referral programs. 

Good luck with your business!

How to Start a Salon Business in Kenya

By Bizhack Editorial

Last updated on March 2nd, 2024 at 05:44 pm

You have always been interested in hair and makeup. You love experimenting with new styles on yourself and your friends. So why not turn your passion into a business? Starting a salon in Kenya is a great way to make money doing something you love.

But before you think of starting there are a few things you will need to do to get your business off the ground.

First, you will need to find a location for your salon. For example you’ll to find a space in a busy part of town or negotiate to use space in a hair salon that is already up and running.

Once you have a location, next thing you will need to set up your business. This includes registering your business with the government, obtaining necessary licenses, and buying supplies and equipment.

Once your salon is up and running, it’s time to start marketing your business. You can promote your services through word-of-mouth, social media, or advertising.

What You Need to Know Before Starting a Salon Business in Kenya

Starting a salon business in Kenya is not a walk in the park. Because there are a few things that you need to nail down before taking the plunge.

For starters, you need to have a clear idea of what you want your salon to be. Do you want it to be a high-end salon that caters to the wealthy? Or would you rather focus on affordable services that are accessible to the average Kenyan?

You also need to have a solid business plan in place. This will help you map out your goals and strategies, and ensure that your salon is sustainable in the long run.

Finally, you should make sure that you have the right team in place. Because your salon will only be as good as the people who work in it, so choose your team wisely.

Obtaining the Appropriate Licenses and Permits

But before you can open your doors and welcome clients in, there are a few things you need to take care of. Namely, getting the appropriate licenses and permits.

This can vary from country to country, but in Kenya, the process is relatively simple. You’ll need to obtain a business license and trade license from the local authorities. You’ll also need to register for Value-Added Tax (VAT) with the Kenya Revenue Authority (KRA).

Depending on the services you offer and the products you use, you may also need additional licenses and permits. For example, if you offer massages or use any kind of electrical equipment in your salon, you’ll need to get a special permit from the Electrical Supply Authority (ESA).

So before you open up shop, make sure to do your research and familiarize yourself with the requirements of starting a salon business in Kenya.

11 Best Online Business ideas in Kenya- Trending

Finding the Perfect Space for Your Salon

Finding the perfect space for your salon business in Kenya is key to its success. You need to be sure that the space can accommodate all of your needs, from styling stations and wash basins to storage and reception areas. It’s also important that the area is accessible and visible to potential customers.

When you’re looking for a space, you be looking at the following feaures:

• The size of the space and the cost of rent
• The availability of parking
• The condition of the premises and whether it needs any repairs or renovations
• Whether the landlord is willing to sign a long-term lease
• Whether the space is already equipped with plumbing, wiring and other necessary fixtures

Hiring Staff and Training Employees

At some point, you’ll need to start thinking about hiring and training staff for your salon business in Kenya. Having the right people is key to running a successful business, so you want to be sure you select the right candidates.

Start by posting jobs on job boards or even on your own website. Ask for clear qualifications, give a detailed job description and make sure they understand what the role entails. Of course, it pays to conduct in-depth interviews with each candidate as well to get an understanding of their skills and experience.

Once you’ve found employees who are a good fit, start training them in how to give customers the best experience possible.

This includes everything from providing friendly customer service, understanding hygiene and safety protocols, performing services correctly, and learning how to use whatever salon systems and software you have in place.

Finally, remember that it’s essential to provide ongoing training for new employees as well as existing staff members so that everyone is kept up-to-date with trends and techniques.

The Equipment You’ll Need to Set Up Your Salon and price

When you’re setting up your salon business in Kenya, you need to have the right gear. You need chairs, mirrors and counters just for starters. You will also need to purchase all the tools you will use when providing services.

What kind of equipment do you need? Depending on the services you’re offering, it could include hair dryers, clippers, scissors, straighteners and curling irons as well as waxing and threading equipment. You may also even need to invest in a facial steamer or microdermabrasion machine if you plan on offering advanced spa treatments.

The cost of these items can vary from a few dollars to hundreds depending on what kind and quality of equipment you buy. Do research before committing in order to find the best options for your business and budget.

Advertising and Promoting Your Salon business in Kenya

Advertising and promoting your salon is a key part of running a successful business. You can’t just put up a sign and expect people to flock to your salon. You need to put in the work and let potential customers know about the amazing services you offer.

You could start by creating a simple website with information about your salon: its hours, services offered, and contact information. You should also create social media accounts for your business. This is a great way to get the word out about your salon and strengthen your online presence.

Another great way to advertise is by working with other businesses in the area; you could do a cross-promotion or discount program. One option is creating advertising flyers that you can distribute around town or post in local hotspots like coffee shops or bookstores. There are also paid advertising options available, such as radio or newspaper ads, which can help reach a wider audience.

We hope this guide has been helpful. Remember, the most important thing is to have a clear understanding of what it takes to start a salon business in Kenya before you get started. With the right planning and execution, you can be well on your way to success.

Don't Miss

How can the kenyan government help smes, how to start a real estate business in uganda, how to start an electronics business in uganda, simple ways to increase fuliza limit, list of linda mama hospitals in marsabit county, list of linda mama hospitals in nairobi county, list of linda mama hospitals in nyamira county.

Last Updated on September 5, 2022

Home » Business » How to start a lucrative salon business in Kenya?

How to start a lucrative salon business in Kenya?

Real estate property values may fall, retirement funds may diminish, economies of scale can collapse, and exotic viruses may spread unchecked. But starting a salon business in Kenya is one of the best ideas.

But despite humanmade and natural disasters, what we can all agree on that stays stagnant is the fact that hair still grows, and hair care is still important.

So, it doesn’t matter what condition the economy of the world is in.

It’s always an excellent opportunity to consider how to start a salon business in Kenya because the prospects for “shear” success in the country are excellent.

And the reason is that many of the services & equipment offered by salons can’t be copied at home, or at least not duplicated well.

There are three primary methods by which you can positively impact to start a salon business in Kenya.

You can start a hair salon business by working under someone else’s well-respected name (which guarantees a good reputation from the jump).

It also provides you with extensive marketing tools (like advertising campaigns).

You can purchase an already existing salon venture from someone who is on their way out of the industry.

You can establish your salon and buy new equipment using your own money, allowing your ingenuity, hard work, and optimism win out.

What services are typically offered in hair salons?

Before we get into the multitude of things that go into how to open a beauty salon business in Kenya.

So let’s take a look at the numerous services that you need to start considering.

The most popular services involve haircutting as well as skillful hair styling.

This includes the more unique hairstyles made with blow dryers, curling irons, hair and scalp treatments with hair braiding being another area of its own.

Most salons tend to focus primarily on this particular service.

But there’s no reason you can’t offer it to your salon as a bonus.

However, it is a very time-consuming service, and many salons tend to have two or more stylists on hand for this kind of work.

Finally, there is also hairstyling specifically for special events like weddings.

It is important to note that these services are on the premise that you will be establishing a full-service salon in Kenya.

However, take into consideration that the number of special services & equipment you provide need not be as thorough.

And can be limited by the proficiency of the help you hire, the training you can offer, and your overall financial budget.

Getting started:

1. formal training for staff and employees.

These days, nine months of beauty school in Kenya is not sufficient to teach.

And fully coach young hairdressers to meet industry requirements and fulfill consumer demands in the cut-throat salon market.

Also, especially if they want to work in upscale salons, charging upscale prices.

This is because the beauty school curriculum is to simply prepare young hairdressers with the basic skills needed to qualify.

They don’t tend to teach students all the skills they’ll need to thrive in an adapting and competitive business environment successfully.

Lack of hands-on mastery—especially when it comes to skillful haircut & styling methods, proper equipment use, good customer relations.

And a number of other crucial skills— can make it a difficult industry to thrive in successfully.

This is why the need to start your salon’s training program has been growing of late and is a cost-effective and valuable way to develop young talent.

Who’ll meet customer demands without compromising your high-quality services and client retention efforts?

Suppose you can find a local professional who has all these skills.

On a day to day basis, they can slowly train your other inexperienced hairdressers to build self-confidence and gain valuable hands-on work experience.

All while working in a relaxed and professional salon environment.

2. Put together a solid business plan

A salon business plan effectively allows an entrepreneur well to develop a solid action plan for a building.

To grow, or to revive a salon venture in Kenya or anywhere for that matter.

For instance, a new salon business plan involves factors such as company image, salon location, equipment costs, hair care services, and pricing.

As well as assessing competitor positioning and future growth.

Typically, a business strategy is put down into a written document and is basically like a roadmap.

The business plan must illustrate current status, expected needs, projected results of new business, and every aspect of venture needs to describe.

This does help you navigate through your business and find achievable ways to reach your goals.

The most advisable way to make use of it is to set dates on your calendar to review and revise it quarterly.

This keeps you in line as you aim to meet your salon’s business goals.

And also means that if you need to get a bank loan in the future.

You’re well prepared to answer any of the important questions they are sure to ask.

For those who need to start, here’s what’s usually cover in a typical business plan:

• Brand image, future goals, and prospects
• What makes your venture unique, as compared to your competitors
• Financial goals
• Estimated running costs services, equipment purchases, pricing strategy, and revenue streams
• Target market and what attracts them
• Positioning and marketing strategy

This might look like a long, tedious list.

Still, given all the extra details like equipment costs, wages, etc…

You need to get start your salon business strategy in tip-top shape and provide you with the best chance to face Kenya’s local competition in the booming salon industry successfully.

On average, starting a salon in Kenya will require a capital of roughly KES 75,000 to KES 150,000.

This is where the value of having a salon business plan comes very handy and pays dividends.

Many entrepreneurs get their projects financed by Kenya’s local banks or venture capitalists after they show promising and concrete business plans.

Plus, if you have the necessary collateral, credit history, and evidence of business stability, you can visit a local provider.

Some of the available bank and commercial lenders you can pursue include:

• Equity Group Holdings.
• Housing Finance Company (HFC) Ltd.
• Family Bank.
• Chase Bank.
• Kenya Commercial Bank (KCB).
• Barclays Bank.
• Standard Chartered Bank.

However, if you are unable or unwilling to go through the lengthy process of meeting potential lenders or no collateral to support your application.

Then there’s also a number of digital financing options available to small business enterprises in Kenya.

Some of these local mobile/web-based financing options include; M-Shwari, M-Co-op Cash, KCB M-Pesa, Equitel, Tala, Saida, Zidisha, etc.

These are alternatives that are easier to qualify for and offer much quicker loan approval turnaround times, compared to going for the traditional bank route.

4. Licensing & Permits

If you plan on setting up a salon business in Kenya, you have to follow all the legal procedures.

The permits that are issued are for the identification and registration of a business.

Having a certified salon business reduces the risk of closure by allowing you to have a smooth running of your salon business without facing harassment from the local county council officials.

On average, a single business permit in Kenya will cost you about KES 15,000.

5. Location

It is best to locate your Kenyan salon somewhere with high foot traffic for the best possible visibility.

However, this means that the cost of these areas translates to high rent prices and probably goodwill requirements.

Location is also of utmost importance because it can also influence the salon’s ability to market itself.

A salon business based on an active road is more likely to be noticed and garner new clients than a business in an unnoticeable side street.

Moreover, a salon’s location can affect the competition it faces from other hairdressers in the same area.

For instance, basing your salon business in an upscale Kenyan neighborhood like Muthaiga or Karen might have hairdressers.

That has over time already but a loyal clientele, while locating in a slightly less high end.

Still, bustling locations such as South C, Westlands or Parklands, can allow you to capture new prospective clients easier.

6. Equipment

When trying to figure out the things needed to start a salon.

You don’t necessarily have to buy a lot of equipment and products.

As all you need are the basic hair cutting and styling essentials.

You will also need to purchase salon equipment like; sinks, chairs, wall-mounted mirrors, and reception furniture, such as a desk and sofas or seating for clients who are waiting for their appointments.

When it comes to getting all this, the costs can tend to add up.

So make sure you factor all this into your startup costs.

In regards to the furniture, the best thing to do is spare no expense in purchasing quality seating since these are essential in keeping your clients comfortable.

And guarantees that they have a relaxed experience in your salon.

Here’s a simple and general breakdown of the cost of salon equipment in Kenya:

• Hairstyling chairs/barber chairs – KES 20,000.
• Hairstyling tools – KES 30,000.
• Shampoo bowls: KES 10,000.
• Water heater: KES 3,000.
• Towels and aprons – KES 3,000.
• Transport and miscellaneous – KES 5,000.

You can source all this beauty salon equipment and more from reputable salon suppliers in Kenya.

Do not forget to perform comparison shopping before complete your equipment purchases as you should ensure that you are receiving quality equipment that you and your staff can use for a long time to come.

7. Customer Service

In today’s competitive and changing business market, as a salon entrepreneur.

One of the primary factors you must consider to kick off your business successfully is finding and keeping committed.

So people who share your vision and genuinely want to exceed your own and your clients’ expectations.

This is such a crucial and important factor to keep in mind as your salon’s future.

And growth depends heavily on your staff members’ dependability and efficiency in regard to work performance.

They have to satisfy and in some cases, exceed their client expectations in order to keep them coming back and encourage referrals for customers’ friends, relatives, and business associates.

After all, post-of-mouth referrals will always be your cheapest and best form of advertising.

Especially in Kenya’s salon industry dominated primarily by customer satisfaction.

8. Availability

Although you may still be in the budding stages of planning your new salon.

You should also consider some of the specific operational issues that can normally affect the success of your given venture.

To start with, you have to take into consideration the number of hours of operation carefully that will allow you to accommodate the maximum number of customers on a business day.

It’s pretty common knowledge that the beauty business isn’t a typical 9-to-5 kind of gig.

Generally speaking, start a salon business in Kenya tend to be open seven days a week and even on some holidays.

RELATED: HOW TO START A PROFITABLE GAS BUSINESS IN KENYA?

This is primarily because being a service business, and salons cater to their clientele when they are available.

It’s during the late evenings, weekends, or holidays that are often the only time a busy professional or mother can get away for some personal hair care.

Typically, hair salons in most Kenyan localities are open from 8 A.M. to 9 P.M, six days a week.

Most of the time, Sunday and holiday hours often are the same as those of other local businesses and generally run from noon to 5 P.M.

Moreover, around noon and early evening hours can be the busiest times for salons.

This is something you need to keep in mind when recruiting staff and hairstylists.

As you need employees who are willing to work flexible work hours and aren’t inconvenienced by the late schedules at times.

9. Pricing your services

Another important part of starting a salon in Kenya is pricing your services appropriately.

If they are too expensive, then you’ll limit the number of people who can afford them.

If the prices are set too low, you’ll end up limiting your profit potential and risking the salon business.

You also have to consider that demographics and location can also influence your salon business prices.

If the location is in areas such as Lavington, Runda, Karen, or Muthaiga.

Which primarily comprised of high earning families in high-end homes with more disposable income.

Then you can comfortably price your services accordingly.

However, if the given locality primarily comprises of a low to middle class demographic like Kitengela, South C, Kawangware, etc..

Then you’ll have to concentrate instead on basic haircutting, affordably priced braiding services, and manicures.

Moreover, you need also to remember that setting prices in the salon industry goes beyond just visiting other hairdressers in your target market and pricing your services, so they’re competitive.

Rather, you must also consider other factors that will influence your prices.

This includes; equipment costs, labor and supplies, overhead, and profit.

Labor costs for salons generally cover, salary, and benefits for your employees with your salary also included as a part of this cost.

This cost can come as a price per hour fee or as a monthly wage to start a salon business in Kenya.

So it can vary depending on what business model suits you best.

And the amount of time it takes your workers to cut hair, braid, or conduct other hair care services.

This is where having a salon business plan once again comes extremely handy.

10. Promotion and Advertising

Next on your initial list of things to focus on is presenting your salon & equipment services to prospective clients and advertising them to reach your target well demographic.

One of the best ways of doing this is by creating a salon services & equipment menu.

This should handle the moment you determine what services you plan to offer and how much you intend to price them.

Moreover, since it can give potential clients, it can also be used as an advertising tool to generate pre-opening buzz about the salon business.

Other marketing tactics you can use include; utilizing social media, offering promotional discounts, etc.

Additionally, you can also think of getting someone to help you design a logo for the salon.

It can be on your equipment, salon signs, promotional materials, etc.

It should have a unique design to stand alone without the name of your salon attached.

It’s best to pick something that effectively evokes your brand visibly when prospective clients see it.

Conclusion:

A question you may now be asking yourself is, is starting a salon business in Kenya is a good business?

If executed well, a startup a salon in Kenya can net you up to Sh240,000 per year on average, so yes, it is.

However, do keep in mind that in the end, salons are all about image.

You need to start focussing on this in the beginning.

The clients are also all about the image when they’re seeking out services.

Try not to set your salon’s image according to your personal preference.

But instead, pick something that defines your target customer and builds an image that will appeal to them.

You want clients you click with, who appreciate your services, value your hair equipment, and are happy to spend money and spread the good word to friends.

How useful was this post?

Click on a star to rate it!

Related Posts:

Leave a Comment Cancel reply

Save my name, email, and website in this browser for the next time I comment.

• Forex & Crypto
• Resources & Tools

Succeeding in Style: How to Start A Salon Business in Kenya

Discover the essential steps to turn your dream into a reality by setting up and running a successful professional beauty salon business in kenya..

• Register a legal business
• Get Capital; Ksh.100,000+
• Get a good location.
• Purchase inventory, furniture and decor.
• Remember to work on shelves and plumbing.

Are you looking forward to starting a beauty salon business but still can’t get your head straight on what you need to open such a business? If so, this post will answer most of the questions you have about this venture by taking you through how to start and run a professional beauty salon business in Kenya. All you need to do is stick to the end as we dive in.

Let’s get started!

What is a beauty Salon?

A beauty salon is simply a shop where hairdressers and beauticians work. In such places, clients get their hair done, alongside other popular services such as makeup, manicure, pedicure, etc. Beauty salons could also be referred to as beauty parlours, depending on your preference.

What do you need to start a beauty salon business?

To start a beauty salon/parlour business in Kenya, you will need:

1. Register a legal business

All businesses in Kenya are required by law to be registered under the Registrar of Companies. You will need to register a sole proprietorship which will cost you Ksh.950 for a name search and approval.

Further, you will need to obtain a single business permit from the county government offices. The cost of the permit will depend on the size of your business and analysis from your area ward rep. A small salon will cost Ksh5,000 – Ksh15,000 per year to license.

Depending on the county you choose to establish your business, you may also be required to acquire a health permit and a music license (MCSK) if you will play music in your parlour.

2. Get a Business Plan

You may be wondering, “Do I need a business plan to start a beauty parlour in Kenya?”

Well, YES and NO .

You see, getting a business plan has been shown to improve the chances of success for your business. However, let’s face it! You probably won’t lock yourself in your bedroom for one month working on a business plan.

Business plans help a great deal especially if you are seeking to start an extra-large enterprise that will need funding from traditional banks or government agencies. If this is what you looking forward to, then a business plan is a must-have.

Here is how you will benefit from a business plan:

• Setting Clear Objectives – A business plan helps you define your goals and objectives for the laundromat. It allows you to outline what you want to achieve, whether it’s financial targets, customer satisfaction goals, market share objectives, or expansion plans.
• Understanding the Market – A comprehensive business plan involves market research, enabling you to gain insights into the local demand for laundry services, identify your target customer base, and assess the competition.
• Financial Planning – A business plan requires you to estimate the costs involved. This includes expenses for equipment, lease or purchase of premises, utility bills, staff wages, maintenance, marketing, and more.
• Marketing and Promotion Strategies
• Securing Funding or Partnerships

However, if your goal is to set up a small to moderate-scale beauty parlour, then there are many alternatives to business plans that will yield the same results.

One such example is mapping out a  feasibility-viability-desirability  map that will help you identify if people will want your product or service, and if would you make any money out of it.

3. Look for Capital

Starting a beauty salon will need a minimum capital investment of Ksh.100,000. The larger the capital, the larger your venture will be.

Note, however, that the amount of capital you invest in your startup is not directly proportional to the level of success you will achieve.

Success in any business has its own set of rules as discussed in this post.

– How profitable is a salon business?

According to Kuza-One , salons have a net profit of 16% per month. Going by this rule, a small salon will yield Ksh16,000 per month and even more as it grows and expands.

On a global scale as depicted by sharpsheets.io , the profit margin of a beauty salon is around 8.2%. However, depending on the management, the profit margin can vary between 2% and 17%.

4. Get a good Location

A good physical location for your salon is critical to the success of your venture. When deciding to choose a particular place over another, there are a few things that you’ll need to keep in mind:

• Choose a space that will suit your needs: For instance, ask yourself whether you will have employees or you’ll run the business alone. If your answer is the latter, then a smaller space may be ideal for you.
• Prime area = Prime Cost: This means that if you choose to rent out a stall in the middle of town, you will likely encounter high rental fees, electricity and water bills. Note, however, that you don’t need an expensive room to succeed. You can acquire a space anywhere else as long as it is accessible.
• Make sure your location equally accommodates people travelling from different distances to your parlour .
• Accessible Parking: Make sure that your clients have adequate parking space. This will act as a bonus in attracting new clientele.
• Work on Plumbing: Salons and beauty parlours depend on water and with this, you will need to install sinks and proper drainage systems. If you are low on your budget, you can choose to rent out a place that was previously a salon as it may still have its plumbing in place.

#5. Furniture and Décor

Whether you like it or not, a beauty salon must exude beauty as clients walk in and with this, you must work on your furniture and décor.

Successful beauty salons often choose a colour scheme for their parlours that may also prove beneficial in branding and marketing. As you work on this, just remember not to overspend here.

This should be the least of your worries as you set up your new salon.

Nevertheless, as you work on furniture and décor, focus on purchasing durable furniture and proper lighting for your space.

6. Purchase Inventory

Here is an exhaustive list of what you will need to purchase as you set up your salon business:

a) Hair Care Products

B) nail care:, c) skin care:, e) salon furniture and equipment:, f) salon supplies and accessories:.

Remember, these quantities and prices are approximate and may vary based on your specific needs and preferences. It’s always a good idea to research local suppliers and compare prices to find the best deals for your beauty salon in Kenya.

This article has delved into all you need for you to start and run a successful salon business in Kenya. By following the guidelines stipulated in this post, you will be on the right track as you set up your business.

Consider following us on Instagram and Twitter .

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Sign me up for the newsletter!

Sign in to your account

Username or Email Address

Remember Me

Free Download

Nail Salon Business Plan Template

Download this free nail salon business plan template, with pre-filled examples, to create your own plan..

Or plan with professional support in LivePlan. Save 50% today

Available formats:

What you get with this template

A complete business plan.

Text and financials are already filled out and ready for you to update.

• SBA-lender approved format

Your plan is formatted the way lenders and investors expect.

Edit to your needs

Download as a Word document and edit your business plan right away.

• Detailed instructions

Features clear and simple instructions from expert business plan writers.

All 100% free. We're here to help you succeed in business, no strings attached.

Get the most out of your business plan example

Follow these tips to quickly develop a working business plan from this sample.

1. Don't worry about finding an exact match

We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

3. Know why you're writing a business plan

To create a plan that fits your needs , you need to know what you intend to do with it.

Are you planning to use your plan to apply for a loan or pitch to investors? Then it's worth following the format from your chosen sample plan to ensure you cover all necessary information.

But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

More business planning resources

How to Write a Business Plan

How to Write a Business Plan for Investors

Industry Business Planning Guides

10 Qualities of a Good Business Plan

How to Start a Business With No Money

Simple Business Plan Outline

Business Plan Template

How to Write a Nail Salon Business Plan

Download your template now

Need to validate your idea, secure funding, or grow your business this template is for you..

• Fill-in-the-blank simplicity
• Expert tips & tricks

We care about your privacy. See our privacy policy .

Not ready to download right now? We'll email you the link so you can download it whenever you're ready.

Download as Docx

Download as PDF

Finish your business plan with confidence

Step-by-step guidance and world-class support from the #1 business planning software

From template to plan in 30 minutes

• Step-by-step guidance
• Crystal clear financials
• Expert advice at your fingertips
• Funding & lender ready formats
• PLUS all the tools to manage & grow

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

• Mega Menu Categories
• Business Ideas
• Business Idea Alerts
• All Categories

• Side Hustles

How to Start a Successful Salon Business in Kenya [2024 Guide]

The salon business in Kenya has had tremendous growth over the years. Compared to about 10 years ago, hair care is now a highly profitable industry with plenty of opportunities for aspiring entrepreneurs.

However, getting into the salon business is not exactly a walk in the park for new beauty enthusiasts. There are a lot of things that you need to consider. From drawing up a viable budget, buying the right salon equipment and find a strategic location; it can all get very overwhelming.

Lucky for you, we did plenty of research and prepared this guide to help you get started quickly. We will be going over the vital requirements you need, plus some tips to help you take your business to the top quickly.

Let me write your business plan...

Not sure where to start your business and need a detailed roadmap? Looking to take your business to the next level? Do you need a well-crafted business plan that can guide your growth and set you on the path to success?

We charge from:

Tap the button below to chat on WhatsApp or call 0713140158.

Let’s start with the basics…

INTRODUCTION :

Basics of Salon Business in Kenya

In this section, we discuss the basics of the salon business in Kenya including the market overview, why you should start this business, how much you need to start and how much you can expect to make in profit.

Salon Business in Kenya: Market Overview

Kenya’s hair care industry is valued at more KSh. 132 billion. 1 The industry has attracted the attention of many entrepreneurs including celebrities looking to have a share of the beauty fortunes.

The industry has seen tremendous changes, shifting from being just a women’s business and now has the interest of both genders. According to The Standard, 2 more men are now going into the beauty business.

What’s more, Statista estimates that the Revenue in Kenya’s hair care segment will likely cross US$0.53bn in 2023 and the market is expected to grow annually by 7.62%. 3 . This is a significant growth considering that 10 years ago, the industry was valued at less than KSh. 20 billion.

This indicates that their is increasing demand for salon services in Kenya, making this a great business to vendor into.

Most people who are already in this section, are making great fortunes. 4 According to several reports, consumers now prefer natural and organic hair products. There is also increased focus on ingredients such as calamine and cactus as well as products that promote hair growth.

This is something you should keep in mind to ensure that you are at par with consumer needs.

Why You Should Start a Salon Business in Kenya

Starting a salon business in Kenya can be an appealing venture for several reasons. Here are some key factors that make it an attractive option:

• Growing Demand: Kenya’s beauty and salon industry is experiencing steady growth due to changing consumer preferences, increasing urbanization, and rising disposable incomes. Kenyans are becoming more conscious of their appearance and willing to invest in beauty and grooming services, creating a robust market for salon businesses.
• Diverse Customer Base: Kenya is a culturally diverse country with a wide range of ethnicities, each with unique hair and beauty needs. By offering specialized services tailored to different hair types, textures, and styles, you can tap into this diverse customer base and cater to their specific requirements.
• Employment Opportunities: Starting a salon business in Kenya can contribute to job creation and provide employment opportunities for local communities. The industry is labor-intensive, and by hiring skilled stylists, beauticians, nail technicians, and support staff, you can make a positive impact on the local economy.
• Entrepreneurial Freedom: Opening a salon business allows entrepreneurs to pursue their passion for beauty and creativity while having the freedom to shape their business according to their vision. You have the opportunity to create a unique brand, develop innovative services, and establish a loyal customer base.
• Low Barrier to Entry: Compared to many other industries, the beauty and salon sector has relatively low barriers to entry. While it requires initial investment in equipment, supplies, and salon space, it is possible to start small and gradually expand as the business grows. This makes it accessible for aspiring entrepreneurs with limited capital .
• High Profit Potential: With the increasing demand for beauty services, salon businesses have the potential for good profit margins. By offering a variety of services, upselling retail products, and building a loyal customer base, you can generate a steady stream of revenue and achieve profitability.
• Continuous Growth and Innovation: The beauty and salon industry is constantly evolving, with new trends, techniques, and technologies emerging. By staying updated with the latest developments, investing in training and education for your staff, and incorporating new services and products, you can position your salon as a leader in the market and attract a discerning clientele.

Despite these reasons, you will need to conduct thorough market research, develop a comprehensive business plan, and consider factors such as location, target market, competition, and regulatory requirements in order to be successful.

How Much Do I Need to Start a Salon Business in Kenya?

A rough estimate for starting a small to medium-sized salon business in Kenya can range from approximately KES 10,000 to KES 2,000,000 or more , depending on the factors such as the location, size, scope of services, and your business model.

Here are some key aspects to consider when estimating the initial investment:

• Salon Space: The cost of renting or purchasing a suitable space for your salon will depend on the location and size. In prime areas, rental costs tend to be higher. Consider the number of styling stations, treatment rooms, reception area, and other facilities you require.
• Equipment and Furniture: You will need salon equipment such as styling chairs, shampoo units, hairdryers, styling tools, manicure and pedicure stations, beauty beds, and other essential equipment. Additionally, you will need salon furniture like reception desks, waiting area seating, and storage units.
• Salon Supplies: Budget for an initial stock of haircare products, skincare products, nail polish, beauty accessories, and other consumables required for providing services to your clients.
• Licensing and Permits: Obtain the necessary licenses and permits as required by the local government regulations. These may include business permits, health permits, and any specific permits related to the salon industry.
• Staffing and Training: Factor in the cost of recruiting and training your staff, including hairstylists, beauticians, nail technicians, receptionists, and other support staff. Training expenses might include professional courses, certifications, and ongoing development programs.
• Marketing and Promotion: Allocate a budget for marketing and advertising to promote your salon business. This may include developing a website, social media presence, printed materials, and other marketing initiatives to attract customers.
• Utilities and Operational Expenses: Consider ongoing operational costs such as electricity, water, internet, telephone, salon software for scheduling and management, insurance, and other administrative expenses.
• Contingency Fund: We recommend setting aside a contingency fund for unexpected expenses, maintenance, repairs, or slow business periods during the initial stages of your salon business.

While it’s challenging to provide an exact figure, conducting a thorough business plan, seeking advice from industry professionals, and consulting with a financial advisor can help you determine a more accurate estimate based on your specific business goals and requirements.

Is a Salon Business Profitable in Kenya?

Yes, generally, a salon business in Kenya can be profitable. However, the profitability will vary depending on various factors such as location, target market, competition, management, and the ability to attract and retain customers. While the beauty and salon industry in Kenya has seen growth and offers potential for profitability, success is not guaranteed, and individual results may vary.

Here are some considerations regarding the profitability of a salon business in Kenya:

• Market Demand: The growing demand for beauty services and products indicates the potential for profitability. However, it is essential to assess the specific market demand in your chosen location and cater to the needs and preferences of your target customers.
• Competition: The level of competition in the salon industry can impact profitability. Consider the number and quality of existing salons in your target area. If the market is saturated or dominated by well-established competitors, it may be more challenging to attract customers and achieve profitability. Differentiation through unique services, exceptional customer experience, and strong branding can help you stand out from the competition.
• Location: The location of your salon can significantly impact profitability. Choose a strategic location that is easily accessible, visible, and convenient for your target customers. Consider factors such as foot traffic, parking availability, and proximity to residential areas or commercial hubs. A prime location can attract more customers and positively impact profitability.
• Pricing and Services: Setting competitive yet profitable pricing is crucial. Conduct market research to understand the average pricing for salon services in your area and ensure that your pricing is reasonable for the target market. Offering a diverse range of services and packages can help attract different customer segments and increase revenue streams.
• Customer Retention: Building a loyal customer base is key to the long-term profitability of a salon business. Providing excellent customer service, personalized experiences, and maintaining high standards of quality can help retain customers and generate repeat business. Implement customer loyalty programs, referral incentives, and effective marketing strategies to encourage customer retention and word-of-mouth promotion.
• Operational Efficiency: Effective management and operational efficiency play a vital role in profitability. Managing costs, optimizing staff schedules, controlling inventory, and monitoring financial performance are essential to maximize profitability. Additionally, investing in staff training and development can improve service quality and customer satisfaction, leading to increased profitability.

It is important to conduct a thorough analysis of the local market, develop a comprehensive business plan, and regularly review and adapt your strategies based on market dynamics and customer feedback. While the beauty and salon industry in Kenya can be profitable, success requires diligent planning, effective management, and a focus on delivering exceptional customer experiences.

What Do I Need to Start a Salon in Kenya – Equipment & Requirements

Setting up a salon business in Kenya requires various equipment and supplies to provide a range of services to your customers. Here is a comprehensive list of equipment typically needed for a salon business:

• Styling chairs
• Shampoo chairs and bowls
• Styling stations with mirrors and storage
• Reception desk and chairs
• Waiting area seating
• Manicure and pedicure stations
• Facial and massage beds
• Hairdryers (with hood or handheld)
• Hair straighteners and curling irons
• Hair clippers and trimmers
• Hair steamers
• Hair color mixing bowls and brushes
• Hair rollers and perm rods
• Hair sectioning clips and combs
• Facial steamers
• High-frequency machines
• Microdermabrasion machines
• Galvanic machines
• Facial trolleys and magnifying lamps
• Hot towel cabinets
• Extraction tools
• Manicure tables
• Nail drills and files
• UV/LED nail lamps
• Nail polish racks and displays
• Nail sterilizer and sanitizing equipment
• Nail dust collectors
• Acrylic and gel nail extension equipment
• Massage tables
• Hot stone warmers
• Body treatment equipment (scrubs, wraps, etc.)
• Aromatherapy diffusers
• Waxing equipment (wax warmers, spatulas, strips)
• Paraffin wax baths
• Autoclave or UV sterilizers for tools
• Disposable liners for pedicure chairs
• Hand sanitizers and dispensers
• Towel warmers and laundry equipment
• Waste bins and disposal systems
• Cleaning supplies and disinfectants
• Product display shelves and racks
• Mirrored retail display cabinets
• Cash register or point-of-sale system
• Retail product inventory management system
• Salon trolleys and carts
• Mirrors and salon decor
• Hair washing basin accessories (shampoo, conditioner, towels)
• Disposable gloves and aprons
• Hair and beauty product inventory and storage systems
• First aid kit and safety equipment

Remember that this list may vary depending on the specific services you offer and the size and scope of your salon business. It is advisable to research industry standards, consult with suppliers, and consider local regulations while procuring the necessary equipment for your salon business in Kenya.

Now that we have the basics out of the way, let’s go through the steps to starting a salon business in Kenya.

Capital: How Much Do I Need to Start a Salon Business in Kenya?

You will need at least KSh 50,000 to start a successful salon business in Kenya. While you may get off the ground with a lower amount, it will take significantly longer to see any viable profits.

Generally, we recommend that you start with an initial investment of 100K. The amount will vary depending on which equipment you settle for and the location you rent out.

There are three ways you can get money for your salon business:

• Savings – The ideal way to get the capital would be to save up for some time. This way, you don’t feel any financial pressure if things don’t pick up fast.
• Loan – Instead of waiting until you save enough, you can approach your bank or a Sacco to lend you. Just be careful not to take a loan with high interest or unfriendly terms that might cost your business.
• Friends and Family – If you have friends or family members who can support you financially, don’t hesitate to approach them.

Location: Which are the Best Places to Start a Salon Business in Kenya?

The location of your salon can break or build the business. This determines how much you pay up as rent or lease. Additionally, it also dictates the type of clients you will have and in what numbers.

When choosing a location, aim to get a place that is as busy as possible. Target city centres or inside estates.

Another thing you have to consider is the type of customers you want to draw. If you want to cater to the middle class and below, you don’t have to go to a city centre and you do not need a lot of space.

On the other hand, if you want to target high-end clients, you need to get a huge, posh place that has enough parking for at least 4 clients at a time.

After getting the perfect space, you need to renovate it to fit a salon set-up. Unless you get a place that is already a salon, you will most likely find a plain room or space. You have to get it fitted with glasses, wiring that favors your equipment position, and paint the premise with cool colours and graffiti to entice customers. 

In general, when picking a location for your salon:

• Ensure that it is easy to find
• Ensure that most of the people living around there are likely to need salon services
• Research your competitors. Found out how other salons in the area are doing. Discover their weaknesses and make them your strengths (more on this later)

Skill and Labor: Do I Need Training Before Starting a Salon Business?

Hairdressing is all about the skill. If you know what you are doing and the customer loves it, they will come back again and bring more people while at it.

In case you are completely blue, you can take some classes tp sharpen your skills. While you might be a natural in cornrows or braids, you need to learn the art behind it. 

On top of that, salons are not only for hairdressing, you should know how to do facials, manicures, and pedicures. Every professional hairdresser must be able to convince their customer they are competent and training is a great pitching point.

Currently, enrolling in a hair and beauty college will throw you back by around 15k per term. We recommend you get a skilled hairdresser to train you if you want to keep the costs low.

On the other hand, you might not be able to do all the work on your own even if you get the training. That means you will still need to hire a few extra hands in order to be more efficient.

However, we advise you not to get more manpower than you need, it will only cost you more. You can continue hiring more personnel as the salon grows.

Equipment: What Equipment Do I Need to Start a Salon Business in Kenya

A bigger share of your budget will go into buying salon equipment. There are necessities you can’t begin without:

Work Station

This is usually a wooden or metallic structure complete with a mirror, drawers, and compartments.

Apart from being convenient to a client, it also makes work easier. You get different safe spaces to store your change money and all the other subtle things you will need. 

Do not forget to include a washing station. If you are on a tight budget, let your local carpenter make one for you. The workstation will cost about KSh 20k and KSh 2,000 on average for the hair washing stand or sink.

Blow dryer, Water heater, and Hairdryer

You will rarely miss these three in a salon. For a new, good quality blow dryer, you will need about Ksh.20-30k. If that will throw you off budget, consider getting a workable second-hand one. In that case, you will pay about half the price for it.

There is a vast variety of water heaters in the market. While the classic water heating coil rods are outdated, you can still get some at the beginning because they are cheaper. That is about KSh 300. The safest option is getting a water heating jug or an electric kettle for around KSh 5,000

For a hairdryer, you can get one with as little as KSh 3,000. Since it is not costly, there is no need to buy a used one even if it is in mint condition. As you grow, you can add a tong or a flat iron. Otherwise, for starters, it is not mandatory because the two can do the job.

Hair Styling Chairs

In an ideal situation, you should get a few adjustable styling chairs. These chairs not only make the client feel more comfortable but also make the whole salon look better.

A single adjustable chair goes for about KSh 20k. You can begin with 2 or just get one if you will have no employee.

For a friendlier budget, you can begin with a few plastic chairs instead. You will get this with around KSh 650 each. Remember to include a small size chair for your young customers too. 

Other Necessary Salon Items in Kenya

Apart from the equipment named above, you will also need other small like this hairdresser apron.

There are items you simply can’t do without. Shampoos, conditioners, combs and brushes, cosmetics, hair chemicals, etc. You’ll also need aprons, towels, protective gloves, head wraps, and heat caps.

If you will be offering manicures and pedicures you need to buy the tools as well.

 There are a couple of popular stores you can get these items. For the products, consider places like;

• Prestige Global Link Limited
• House of Braids

You will get good products at fair prices. For the towels and aprons, you can even get them from an open-air market near you.

In summary, KSh 10k should be enough to buy all the items for a start. Put in mind that the quality determines the price, therefore, don’t go for the lowest price tags. Your clients’ needs are very important, never compromise on quality.

Certification: What Legal Requirements Do I Need to Start a Salon Business in Kenya?

Like every other business in Kenya, you will need a few certificates if you want to operate legally. Firstly, you need a trade license. Your local county government will price your trading license according to the size and location of your business. You will have to go to their offices to apply for one and follow due process.  

For a trade license, you will part with an amount between Ksh 3k to Ksh 15k. You will also have to get a health certificate and a fire safety certificate. You will get a health certificate from any government or private hospital for KSh 1,000 or less. It is essential to guarantee your customers a healthy environment. 

For a fire safety certificate, you can get it from your local county government office, like the trade license. Almost every activity in a salon uses electricity and produces a lot of heat. You need to be able to counter any fire accident that might occur swiftly and safely.

Generally, with KSh about 20k, you will get all three certificates.

The Bottom Line

We hope you now understand how to start a successful salon business in Kenya. As it is with any entrepreneurial enterprise, adequate and realistic planning is the key. Don’t be scared to start small either, a long journey begins with a single step. Your salon journey begins now.

Share this:

• Kenyans.co.ke, Kenyan’s Multi-Billion Beauty Industry Changing Fortunes
• The Standard, Changing trends in the business of cutting men’s hair
• Statista, Hair Care – Kenya
• KuzaBiashara, Millennial Entrepreneur Builds a Chain of Luxury Salon Business in Nairobi From SH7,500 Capital

L.K. Nathans

I am a personal finance enthusiast and digital marketer. My work here is to help you navigate your financial journey and achieve your main money goals. Through Omoka Digital, I provide practical tips, strategies, and insights on budgeting, saving, investing, and debt management. My aim is to empower you with the knowledge and tools you need to make informed financial decisions and improve your financial well-being.

Related Articles

How to Start a Profitable Cereals Business in Kenya [2024 Guide]

How to Start a Butchery Business in Kenya [Complete 2024 Guide]

7 Most Profitable Businesses to Start With 100K in Kenya [2024 Ideas]

Leave your thought here cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Sending login info,please wait...

Sending info,please wait...

Sending register info,please wait...

How To Start A Salon Business In Kenya Easily For Profits

Are you here to know how to start a salon business in Kenya? Well, you are at the right place and I will show you the right procedure that will work well for you. Besides, you have chosen the right type of business that is worthwhile to delve into

Without further ado, let us get started on how to start a salon business in Kenya:

Step 1: Put together your capital for the start by either getting capital from your savings, loans, family among others.

Step 2: Draft a solid salon business plan that will be your guide through the entire process of your business.

Step 3: Obtain the licenses and permits by following the legal procedure to prevent inconveniences from the local authorities.

Step 4: Locate your salon in a strategic place where you will attract more clients at your doorstep. Some of the best places to start a salon in Nairobi include: in towns, markets, residential area, streets, among others.

Step 5: Purchasing of equipment by opening a salon checklist that will help you budget well and prevent overspending.

Step 6: Have a competent customer service as this is very important in your salon business.

Step 7: Make sure you are always available in that customers can fully rely on you anytime.

This is the procedure that will help you set your salon business in Kenya. You may also want to have a nail parlor inside your salon which forces you to draft an effective nail salon business plan in Kenya.

Salon Business Earnings Per Day

Are you wondering how much does a salon owner make in Kenya? Salon owner makes an average of Ksh.2,000 to Ksh. 10,000 in a day.

Salon owners make good money on a daily basis. Although this highly depends on the competency of the salon, reputation, expertise and location.

Best Places To Start A Salon In Nairobi

The greatest areas for business in Nairobi include estates with adequate people and places with a substantial number of middle-class people willing to spend up to Ksh 3,000 per head.

Such locations include but not limited to:

Roysambu/Kasarani

Donholm/Umoja/Buruburu

Cost Of Starting A Salon In Kenya

Perhaps, you are curious to know how much do you need to start a salon business in Kenya? Basically, you need an average of Ksh.60,000 to start a simple salon.

You can as well use higher capital in order to have a bigger salon that is more equipped and advanced.

List Of Salon Equipments With Price In Kenya

Here are some of the salon pricelist that will help you as a beginner:

a. Salon sink at Ksh.12,000.

b. Salon drier at Ksh.14,500.

c. Waiting benches at Ksh.5,000.

d. Salon trolley at Ksh.6,500.

e. Blow Drier at Ksh.5,000.

To summarize, salon business is the best business that you can delve into due to higher profits at the end of the tunnel.

Kenyans Consult

At Kenyans Consult, we are proud Kenyan writers. We write anything that pertains to Kenya and is worth sharing. We hope to share more about Kenya with the world through our writing. Check our articles to learn more about Kenya.

Recent Posts

Newcastle vs Arsenal: Clash of Titans - Live Stream, Team News, and More

In an electrifying face-off at St. James' Park, Newcastle United braces itself to challenge the unstoppable Arsenal this Saturday at 1:30pm ET. The Premier League battle promises intense action and...

Government Spokesman Office Finds New Home at the Presidency

In a groundbreaking move that heralds a new era for government communication, the office of the government spokesperson has been relocated from the Ministry of Information, Communication, and the...

Your browser is ancient! Upgrade to a different browser.

Salon Business in Kenya: How You Can Start Small & Build An Empire In Months

November 7, 2015 Published by: James Keru -->

If you enjoy styling hair, performing manicures and making other people look good, opening your own hair salon could be the best decision you make in your life. You only need to start small, build a clientele and grow big slowly as word about your good services and talent spreads. Does this sound like something you’d like to do? Keep reading the next few lines.

Hair Salon Business in Kenya

Salon business can be done anywhere in the country although big towns tend to provide the best growth opportunities. If you’re in the rural areas, then locating your business in a busy market center is highly recommended.

Step 1: Getting Started

Of course, if you’re going to rely on your own manpower to run the business you need to be trained in matters of beauty. Alternatively, you can hire a trusted salonist and take up the managerial role.

Then you need to buffer up your savings just so your business has enough fuel to run on. The least amount required to get off the blocks is Ksh.100,000 which is a very conservative estimate for those who really want to start small.

Step 2: Shop, book and prepare your premises

It is best to locate your business premises in an area with high foot traffic for maximum visibility. This however means you have to contend with high rent prices and probably goodwill requirements.

A room of 500 square feet will be adequate for a small set up. Rent prices may vary from as much as Ksh100 per square feet in Westlands Nairobi, Ksh25 per square feet in Machakos, to as little as Ksh10 per square feet in upcountry shopping centers. Basically you should set aside Ksh20,000 as premises charges for starting.

You will also need to call in a carpenter for a typical salon fitout. This will cost you an extra Ksh20,000.

Step 3: Shop, evaluate and buy salon equipment

The kind of equipment you purchase will depend on the amount of capital you want to invest and the types of services you want to offer. For starters, a budget of Ksh60,000 would help in finding some basic equipment. In that case, your equipment list will look something like this:

(a)Adjustable chair – Ksh20,000 each

(b)Hair dryer – Ksh12,000

(c)Plastic chairs – Ksh750 per pc

(d)Flat iron – Ksh3,000

(e)Water heater – Ksh3,000

(f)Water storage tank – Ksh1,000

(g)Cerriotti Blow dryer – Ksh2,000

(h)Towels and aprons – Ksh1,500

(i)WAHL Kinyozi machine – Ksh3,500

(j)Sink seat (Local made) – Ksh10,000 est

(k)Transport and miscellaneous – Ksh3,250

TOTAL Ksh60,000/=

You can shop for these equipment and supplies the Perida Business Center along Dubois Road Nairobi, Supermarkets or Best Lady shops in a town near you. Alternatively you can shop online on OLX or Jumia.

Additional equipment you will need to buy as your business expands include: imported sink seats, steamer, sterilizer, foot spa, trolley, towel warmer and a TV set.

Step 4: Get licensed

You will require a single business permit from your county government to operate. The cost of it will depend on the size of your business and from an analysis from your area ward rep. A small salon will cost Ksh5,000 – Ksh15,000 per year to license.

Step 5: Get Started

Open your shop, do a good job and success will follow. Use the first 20 months to build a name for yourself and also to expand your establishment by re-injecting your capital. You can even hire more workers and pay them on commission.

How much to invest

You can start with as little as Ksh100,000 and keep re-injecting your profit as the business grows.

How much profit

Typically, salons have a net profit of 16% per month. Going by this rule, a small salon can earn you Ksh16,000 per month and even more as it grows and expands. That is sufficient to double your initial investment in just one year.

Where to get customers

Apart from the usual walk-in customers, you can market to your “chama” friends. Word of mouth marketing and referrals are your best bets.

It is  not that difficult to start your own hair salon in Kenya even if you have a small budget. All you need to do is put lots of hard work and perseverance in addition to scanning your competition and offering better services.

The potential for a salon is enormous. You can make millions. You can employ many people. Most importantly, you get to earn as you do something you love.

Add your thoughts about this story

Related stories, how technology is creating a new force of youth entrepreneurs in kenya, multitasking skills you can adopt in your small business, all you need to avoid untimely ‘death’ of your small enterprise, ways to manage debts in your small business, lucrative small business ideas through 2022, rise in cooking oil prices in kenya creates lucrative business for pork lard seller, starting small in fast-moving products distribution business, starting profitable private lending business in kenya.

GET IN TOUCH

About kuzabiashara, most popular.