how to write an article from your thesis

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How to Write a Journal Article from a Thesis

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You are almost done with your PhD thesis and want to convert it into a journal article. Or, you’re initiating a career as a journal writer and intend to use your thesis as a starting point for an article. Whatever your situation, turning a thesis into a journal article is a logical step and a process that eventually every researcher completes. But…how to start?

The first thing to know about converting a thesis into a journal article is how different they are:

Thesis Characteristics:

• Meets academic requirements
• Reviewed by select committee members
• Contains chapters
• Lengthy, no word limits
• Table of contents
• Lengthy research of literature
• IRB approval described in detail
• Description and copies of tools used
• All findings presented
• Verb tenses may vary

Journal Article Characteristics:

• Meets journalistic standards
• Reviewed by a panel of “blind” reviewers
• Word limits
• Manuscript format
• Succinct research of literature
• IRB described in 1 to 3 sentences
• Essential and succinct tool information
• Selected findings presented
• Verb tenses are fairly consistent

Converting your thesis to a journal article may be complex, but it’s not impossible.

A thesis is a document of academic nature, so it’s more detailed in content. A journal article, however, is shorter, highlighting key points in a more succinct format. Adapting a thesis for conversion into a journal article is a time-consuming and intricate process that can take you away from other important work. In that case, Elsevier’s Language Editing services may help you focus on important matters and provide a high-quality text for submission in no time at all.

If you are going to convert a thesis into a journal article, with or without professional help, here is a list of some of the steps you will likely have to go through:

1. Identify the best journal for your work

• Ensure that your article is within the journal’s aim and scope. How to find the right journal? Find out more .
• Check the journal’s recommended structure and reference style

2. Shorten the length of your thesis

• Treat your thesis as a separate work
• Paraphrase but do not distort meaning
• Select and repurpose parts of your thesis

3. Reformat the introduction as an abstract

• Shorten the introduction to 100-150 words, but maintain key topics to hold the reader’s attention.
• Use the introduction and discussion as basis for the abstract

4. Modify the introduction

• If your thesis has more than one research question or hypothesis, which are not all relevant for your paper, consider combining your research questions or focusing on just one for the article
• Use previously published papers (at least three) from the target journal as examples

5. Tighten the methods section

• Keep the discussion about your research approach short

6. Report main findings in the results

• Expose your main findings in the results section in concise statements

7. Discussion must be clear and concise

• Begin by providing an interpretation of your results: “What is it that we have learned from your research?”
• Situate the findings to the literature
• Discuss how your findings expand known or previous perspectives
• Briefly present ways in which future studies can build upon your work and address limitations in your study

8. Limit the number of references

• To choose the most relevant and recent
• To format them correctly
• Consider using a reference manager system (e.g. Mendeley ) to make your life easier

If you are not a proficient English speaker, the task of converting a thesis into a journal article might make it even more difficult. At Elsevier’s Language Editing services we ensure that your manuscript is written in correct scientific English before submission. Our professional proofers and editors check your manuscript in detail, taking your text as our own and with the guarantee of maximum text quality.

Language editing services by Elsevier Author Services:

• Research Process

How to Choose a Journal to Submit an Article

• Publication Recognition

How to Submit a Paper for Publication in a Journal

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Submit and publish your thesis.

• The Graduate Thesis: What is it?
• Thesis Defences
• Deadlines and Fees
• Formatting in MS Word
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• Creative Commons Licenses for Theses
• Turning Thesis into an Article
• Turning Thesis into a Book
• Other Venues of Publication

Turning Your Thesis into an Article

Creating an article from your thesis means more than just copying and pasting. The audience for the thesis is your committee whereas for an article it may be fellow researchers, professionals working in the field, policy makers, educators, or the general audience. Your article manuscript will need to be modified accordingly. This section is based on Extracting a journal article from your thesis from Taylor & Francis publishing tips for authors.

Plan the article

Identify the central message that you want to get across. This could be a new theory, novel methodology or original findings. Make sure that your article follows a coherent argument and targets the journal audience.

Decide on the kind of article you want to write - will it be a report, position paper, critique or review? What makes your argument or research interesting? How might it add value to the field?

Select a journal

Selecting the right journal means reaching the audience you intend for your article to speak to. To start identifying potential journals:

• Look at your own bookshelf / reference list. Where have authors published on similar topics?
• Search the library catalogue
• Consult Ulrich’s Web serials database  (subscription resource)
• For open access journals specifically - search the Directory of Open Access Journals (DOAJ)
• For student journals - see the Directory of Student Journals at UofT
• Talk to your advisor, colleagues or  liaison librarians

Automatic journal finders can recommend a journal based on your manuscript title/abstract:

• Jane: the Journal/Author Name Estimator
• Enago Open Access Journal Finder
• Elsevier journal finder  

To further narrow down the list:

• Study the “Aim and Scope” or similar section on editorial policies on the website to evaluate the fit and any specific content requirements;
• Skim through past issues, abstracts, table of contents - are there similar papers that have been published?
• How will your paper be reviewed? The journal’s website should mention the details of peer review process;
• Check details of copyright / license agreements and whether publication before or after your thesis submission is allowed .

Is it a trusted journal or publisher?

How to identify a deceptive publisher? See the Deceptive Publishing Checklist created by U of T.

Write the article

You may choose to approach writing your thesis with an aim to publish it as an article or several articles, known as an integrated/publication-based/sandwich thesis. Alternatively, you can reformat and convert your completed thesis into an article to fit the scope and style of a journal article. In both cases it will be helpful to:

• Carefully read and follow “Author Guidelines” for instructions on on preferred layout, word limits, reference style
• Use the criteria the reviewers will use and make sure your article addresses them
• Request and consider the input of your supervisor, colleagues, or other contributors to the research on which your thesis is based
• Reach out to friends or colleagues to prood-read your manuscript prior to submission

Additional resources on converting your thesis into an article:

• Adapting a Dissertation or Thesis Into a Journal Article by APA
• Eight top tips to help you turn your PhD thesis into an article by Elsevier
• Extracting a journal article from your thesis by Taylor & Francis
• << Previous: Publishing Your Thesis
• Next: Turning Thesis into a Book >>
• Last Updated: Sep 15, 2023 3:23 PM
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• Writing Tips

How to Turn Your Thesis into a Journal Article

4-minute read

• 11th September 2019

If you are writing a PhD thesis , you may be thinking about how to get your work published when you’re done. One option is to convert your thesis – or part of your thesis – into an academic journal article .

And if you want to do this, you’ll need to:

• Pick a journal with a scope that matches your research interests.
• Decide which parts of your thesis you want to use for the article.
• Think about whether to co-author the article with someone else.
• Check the journal publisher’s website for author instructions.
• Have the article proofread by an academic editor.

Let’s look at each of these steps in more detail to see how the process works.

1. Pick a Journal

To maximize your chances of publication, pick a suitable journal. The journal’s scope – i.e., the kind of work it publishes – is the most important factor here.

Specialist journals with a narrower scope may be more open to submissions from early career academics than larger, multidisciplinary journals (simply because there is more competition for Nature than, say, the American Journal of Potato Research ). But the most important thing is that your work fits the research interests and approaches of the publishing journal.

Other things to consider when choosing a journal include:

• Article rejection rate.
• Journal metrics (e.g., the impact factor ).
• Journal reputation (e.g., the turnaround times for acceptance/publication).

For more advice, check out the Think. Check. Submit. campaign.

2. Plan Turning Your Thesis into a Journal Article

A PhD thesis is, typically, a long, detailed account of your research. By comparison, a journal article will usually be more focused.

As such, part of turning your thesis into a journal article involves deciding what you will include. This could be a case of setting out your overall argument in clear, concise terms. Or it could be looking for parts of your PhD research that you could use for standalone articles.

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When planning your article, you will therefore need to:

• Have a clearly defined research question.
• Find the parts of your thesis that are most relevant to your question.
• Summarize the aims, methods, results, and outcomes involved.
• Rewrite key sections to make them self-standing.
• Tweak the article to fit the journal requirements.

The first step, then, is creating a paper outline with the factors above in mind.

3. Consider Co-Authorship

If anyone else made a significant contribution to your research, such as your PhD supervisor, you may want to ask them about co-authoring your article. As well as ensuring academic fairness – i.e., crediting them for the contribution they made – this has a couple of distinct advantages:

• You can benefit from their experience of publishing academic work.
• Having an established name with a good reputation in your field of study on the paper may boost your chances of publication.

Remember, though, anyone credited as an author on an article must have made a significant contribution . If they have not, you may want to mention them in a footnote or an “Acknowledgements” section instead.

4. Check the Author Instructions

Before writing your article, check the journal publisher’s website for author instructions. These should tell you all you need to know about:

• The journal’s submission guidelines (e.g., review by an ethics committee).
• The journal’s style requirements (e.g., word count, terminology)

Make sure to follow these guidelines when preparing your journal article.

5. Have Your Article Proofread

Finally, once you have drafted an article, have someone check it.

Asking a colleague is a good first step, as they may have feedback on content. But you’ll also want to ask a professional proofreader to review your document before submission, thus ensuring it is typo free.

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How to Turn Your Thesis Into a Journal Article

In many cases, publishing thesis is often one of the requirements for graduate students to finish their academic program. Publishing research findings is one of the more important ways to share research data with the scientific community. However, the structure of it is different from that of a research article. In this article, we shall discuss how to turn your thesis to journal article.

Characteristics of a Thesis and a Journal Article

Differences between a thesis and a journal article.

While both contain similar sections, you cannot simply publish your thesis research as a journal article. Converting it into a journal article has many steps. It is important to recognize that an article is much shorter than the thesis. However, turning your thesis into a journal article will not be a simple matter of copy and paste. You will need to use the data in your thesis as the starting point for writing your article.

Related: Planning to publish your Ph.D. research in a good journal? Check these journal selection guidelines now!

The  many differences  between a thesis research and a journal article are as follows:

• A thesis meets academic requirements while a journal article meets journalistic standards.
• The abstract of an article is usually shorter than that of a thesis.
• The introduction in a thesis is used to show that you are familiar with the literature in your chosen field. In a research paper , the introduction is much shorter as it is assumed that your target audience is familiar with the necessary background to understand your work. The introduction to your paper will, therefore, focus more on setting the stage for the data/research output that you are about to present.
• The results section in a thesis will include all your findings. In a paper, this would be too much detail. The data in this section should be only what you need to support your research problem or hypothesis. Often, the results in former may represent two to three different papers.
• The discussion in your paper will be much more focused than in your thesis. It will be guided by the results presented in the paper. Finally, only citations of articles actually mentioned in your paper will be listed in the references section.

Turning Thesis Research to Journal Article

As a researcher, you need to publish your work to advance your career and make contributions to the research field. Now that the differences have been outlined, how do you actually write one?

1. Identify a Suitable Journal

You could start by  journal selection . Look at your reference list. Chances are at least some of the papers you read were published in journals whose scope would match your work. Selecting a journal also allows you to tailor the paper to the specific requirements of that journal. Ensure that your research article coincides with the aim and scope of the journal. Understand the journal’s guidelines, recommended manuscript structure, and reference style

2. Reduce Redundant Length of Your Thesis

An important aspect of turning your thesis research to journal article is focusing on the word count without deleting crucial information. In order reduce word count , extract the data that answers just one research question. This should result in a more focused information than your thesis research presented. Discuss results in context with your problem statement-that is the focus of your paper. Good language and structure are crucial – your paper may get rejected even though it contains valuable data if it is difficult to understand. Use your data to tell a coherent story and avoid sweeping conclusions your data cannot support. Ensure that your title matches the contents of your paper. Paraphrase the content without changing the meaning.

3. Modify Introduction as Abstract

Repurpose the introduction as an abstract by shortening your thesis introduction to 100-150 words. Remember to maintain key points of the introduction to hold the reader’s attention. Formulate the introduction and discussion of thesis as basis for the journal article’s abstract. Furthermore, consider combining multiple research questions or focus on just one for the journal article.

4. Focus on Relevant and Selective Information

Since the discussion, methods and methodology, and results section of your thesis is an in-detail explanation of your research, these sections must be kept short while writing in a journal article.  Familiarize yourself with the target journal’s standards by referring previously published papers and understanding their format. Most importantly, provide interpretation of main findings in the results section in concise statements or tabular formats. Avoid repeating your results in the discussion section. However, discuss how your findings expand and support previous perspectives of the research. Finally, mention how future studies can build upon your work and address limitations in your study.

5. Limit the Number of References

As your thesis is a work of several years put together, it involves numerous literature reviewing. However, while turning your thesis to journal article, you must include only limited references that are relevant to the research question addressed in the journal article. Focus on using most recent references. Consider using reference management tools such as Zotero, Mendeley, Quiqqa, etc. to make the referencing process easier and efficient.

It is an academic requirement that you publish your data for the benefit of the scientific community. Considering that the structure of journal article is different from the structure of a thesis, turning a thesis to journal article must be done following logical steps as mentioned above.

Did you ever have to convert your thesis to journal article? How did you plan it? What strategies did you use while reducing the word count of your thesis? Let us know in the comments section below! You can also visit our  Q&A forum  for frequently asked questions related to different aspects of research writing and publishing answered by our team that comprises subject-matter experts, eminent researchers, and publication experts.

I was Searching For This From So Many days. Thank you for Sharing

Thanks! Glad you liked it.

Are we also going to talk Code of Conduct in Research, as authorship is part of the conduct (ethics)?

Regards, Elvia

I guess you are referring to our upcoming webinar on Assigning Authorship & Contributorship | Tips for Researchers. We will be discussing the ethical dilemmas in authorship during the session.

We would request you to register and attend the webinar for additional insights on this topic.

Meanwhile, we would recommend you to share your queries with us on our FREE Q&A forum . In addition, you may download our FREE mobile app to stay updated on the latest resources in research writing and academic publishing.

What about the Topic? we need to rephrase the topic or keep it same with Thesis topic?

Hi Shahid, Thank you for your question. Your thesis topic would be a cumulative title for all the chapters described in your thesis. When you publish your thesis as a journal article, every chapter would be published as an individual article in most cases. You may or may not use the same title that you have used for that particular chapter in the thesis. Your thesis would have chapter names that are more suited to the overall objective of your thesis. On the other hand, your manuscript should ideally have a catchy and search-optimized title highlighting a general perspective. It may not be the same as your thesis title. However, if your thesis chapter title meets the requirement of the manuscript you intend to publish, you can go ahead with the same.

You could also go through our articles on writing good research paper titles: https://www.enago.com/academy/top-10-tips-on-choosing-an-attractive-research-title/ https://www.enago.com/academy/writing-a-good-research-title-things-to-avoid/ https://www.enago.com/academy/write-irresistible-research-paper-title/

Did you get a chance to install our FREE mobile app . Make sure you subscribe to our weekly newsletter: https://www.enago.com/academy/subscribe-now/ .

Hi Dr. Durga, Amazing article and I am sure it will surely help the writers to write more carefully and also plagiarised free.

Greeting from Enago Academy! Thank you for your positive comment. We are glad to know that you found our resources useful. Your feedback is very valuable to us. Happy reading!

i just read the article and also the comments section it’s so helpful. thank you so much for sharing it.. good work!

Thanks a lot for this informational blog which surely going to help the students pursuing the Phd. Nowdays due to assignment burden students started taking the help of professional academic experts. There are many writing services.

Thank you for the very useful article. I will definitely look into it.

Writing a book: needed advice and help at one point. I found enago academy in my search of Answers. You were a Great Help! I hope to use your services again, if I am stuck on correct writing principles! Thank You for being here. K.R. Plante

This helped me a lot; thank you for this informative article.

Thanks for writing such an informative blog which will surely be a great help for the students as well as the institutions

Great article! One question…. should I cite the thesis in the paper? If so, how do I do that efficiently since it would be all over the place?

good, insightful piece of text.

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How to create a journal article from a thesis

Affiliation.

• 1 School of Nursing and Midwifery, University of Queensland, Australia. [email protected]
• PMID: 22866554
• DOI: 10.7748/nr2012.07.19.4.21.c9220

Aim: To identify strategies to assist in the publication of research arising from a postgraduate thesis or dissertation.

Background: There are many benefits to publishing a journal article from a completed thesis, including contributing knowledge to the writer's chosen field, career enhancement and personal satisfaction. However, there are also numerous obstacles for the newly graduated student in crafting an article fit for a specialist publication from a thesis.

Data sources: The author conducted a search of the title, abstract and keywords of the Cinahl, Scopus and Proquest databases, from 1990 to 2010: The author searched for the words: 'journal article' or 'manuscript; 'thesis' or 'dissertation'.

Review methods: The author excluded papers if: they pertained to allocation of authorship to someone other than the academic adviser; related to undergraduate issues rather than graduate dissertations; were discussions of the merits of a PhD by 'publication' instead of 'by thesis'; were not published in a peer-reviewed journal; or were not in English.

Conclusion: The relationship between adviser and student changes as the student becomes a graduate, and new roles for the student and adviser need to be negotiated.

Implications for research/practice: Students need to realise that writing a paper from a thesis is usually going to be more difficult than they anticipate, but the application of strategies discussed in this paper should make the task manageable. Furthermore, universities might wish to consider alternatives in which published papers emerge before the examination of a thesis, such as requiring students to write a paper as part of their coursework.

• Academic Dissertations as Topic*
• Nursing Research*
• Periodicals as Topic*
• Publishing*

Think of yourself as a member of a jury, listening to a lawyer who is presenting an opening argument. You'll want to know very soon whether the lawyer believes the accused to be guilty or not guilty, and how the lawyer plans to convince you. Readers of academic essays are like jury members: before they have read too far, they want to know what the essay argues as well as how the writer plans to make the argument. After reading your thesis statement, the reader should think, "This essay is going to try to convince me of something. I'm not convinced yet, but I'm interested to see how I might be."

An effective thesis cannot be answered with a simple "yes" or "no." A thesis is not a topic; nor is it a fact; nor is it an opinion. "Reasons for the fall of communism" is a topic. "Communism collapsed in Eastern Europe" is a fact known by educated people. "The fall of communism is the best thing that ever happened in Europe" is an opinion. (Superlatives like "the best" almost always lead to trouble. It's impossible to weigh every "thing" that ever happened in Europe. And what about the fall of Hitler? Couldn't that be "the best thing"?)

A good thesis has two parts. It should tell what you plan to argue, and it should "telegraph" how you plan to argue—that is, what particular support for your claim is going where in your essay.

Steps in Constructing a Thesis

First, analyze your primary sources.  Look for tension, interest, ambiguity, controversy, and/or complication. Does the author contradict himself or herself? Is a point made and later reversed? What are the deeper implications of the author's argument? Figuring out the why to one or more of these questions, or to related questions, will put you on the path to developing a working thesis. (Without the why, you probably have only come up with an observation—that there are, for instance, many different metaphors in such-and-such a poem—which is not a thesis.)

Once you have a working thesis, write it down.  There is nothing as frustrating as hitting on a great idea for a thesis, then forgetting it when you lose concentration. And by writing down your thesis you will be forced to think of it clearly, logically, and concisely. You probably will not be able to write out a final-draft version of your thesis the first time you try, but you'll get yourself on the right track by writing down what you have.

Keep your thesis prominent in your introduction.  A good, standard place for your thesis statement is at the end of an introductory paragraph, especially in shorter (5-15 page) essays. Readers are used to finding theses there, so they automatically pay more attention when they read the last sentence of your introduction. Although this is not required in all academic essays, it is a good rule of thumb.

Anticipate the counterarguments.  Once you have a working thesis, you should think about what might be said against it. This will help you to refine your thesis, and it will also make you think of the arguments that you'll need to refute later on in your essay. (Every argument has a counterargument. If yours doesn't, then it's not an argument—it may be a fact, or an opinion, but it is not an argument.)

This statement is on its way to being a thesis. However, it is too easy to imagine possible counterarguments. For example, a political observer might believe that Dukakis lost because he suffered from a "soft-on-crime" image. If you complicate your thesis by anticipating the counterargument, you'll strengthen your argument, as shown in the sentence below.

Some Caveats and Some Examples

A thesis is never a question.  Readers of academic essays expect to have questions discussed, explored, or even answered. A question ("Why did communism collapse in Eastern Europe?") is not an argument, and without an argument, a thesis is dead in the water.

A thesis is never a list.  "For political, economic, social and cultural reasons, communism collapsed in Eastern Europe" does a good job of "telegraphing" the reader what to expect in the essay—a section about political reasons, a section about economic reasons, a section about social reasons, and a section about cultural reasons. However, political, economic, social and cultural reasons are pretty much the only possible reasons why communism could collapse. This sentence lacks tension and doesn't advance an argument. Everyone knows that politics, economics, and culture are important.

A thesis should never be vague, combative or confrontational.  An ineffective thesis would be, "Communism collapsed in Eastern Europe because communism is evil." This is hard to argue (evil from whose perspective? what does evil mean?) and it is likely to mark you as moralistic and judgmental rather than rational and thorough. It also may spark a defensive reaction from readers sympathetic to communism. If readers strongly disagree with you right off the bat, they may stop reading.

An effective thesis has a definable, arguable claim.  "While cultural forces contributed to the collapse of communism in Eastern Europe, the disintegration of economies played the key role in driving its decline" is an effective thesis sentence that "telegraphs," so that the reader expects the essay to have a section about cultural forces and another about the disintegration of economies. This thesis makes a definite, arguable claim: that the disintegration of economies played a more important role than cultural forces in defeating communism in Eastern Europe. The reader would react to this statement by thinking, "Perhaps what the author says is true, but I am not convinced. I want to read further to see how the author argues this claim."

A thesis should be as clear and specific as possible.  Avoid overused, general terms and abstractions. For example, "Communism collapsed in Eastern Europe because of the ruling elite's inability to address the economic concerns of the people" is more powerful than "Communism collapsed due to societal discontent."

Copyright 1999, Maxine Rodburg and The Tutors of the Writing Center at Harvard University

How To Write A Dissertation Or Thesis

8 straightforward steps to craft an a-grade dissertation.

By: Derek Jansen (MBA) Expert Reviewed By: Dr Eunice Rautenbach | June 2020

Writing a dissertation or thesis is not a simple task. It takes time, energy and a lot of will power to get you across the finish line. It’s not easy – but it doesn’t necessarily need to be a painful process. If you understand the big-picture process of how to write a dissertation or thesis, your research journey will be a lot smoother.  

In this post, I’m going to outline the big-picture process of how to write a high-quality dissertation or thesis, without losing your mind along the way. If you’re just starting your research, this post is perfect for you. Alternatively, if you’ve already submitted your proposal, this article which covers how to structure a dissertation might be more helpful.

How To Write A Dissertation: 8 Steps

• Clearly understand what a dissertation (or thesis) is
• Find a unique and valuable research topic
• Craft a convincing research proposal
• Write up a strong introduction chapter
• Review the existing literature and compile a literature review
• Design a rigorous research strategy and undertake your own research
• Present the findings of your research
• Draw a conclusion and discuss the implications

Step 1: Understand exactly what a dissertation is

This probably sounds like a no-brainer, but all too often, students come to us for help with their research and the underlying issue is that they don’t fully understand what a dissertation (or thesis) actually is.

So, what is a dissertation?

At its simplest, a dissertation or thesis is a formal piece of research , reflecting the standard research process . But what is the standard research process, you ask? The research process involves 4 key steps:

• Ask a very specific, well-articulated question (s) (your research topic)
• See what other researchers have said about it (if they’ve already answered it)
• If they haven’t answered it adequately, undertake your own data collection and analysis in a scientifically rigorous fashion
• Answer your original question(s), based on your analysis findings

In short, the research process is simply about asking and answering questions in a systematic fashion . This probably sounds pretty obvious, but people often think they’ve done “research”, when in fact what they have done is:

• Started with a vague, poorly articulated question
• Not taken the time to see what research has already been done regarding the question
• Collected data and opinions that support their gut and undertaken a flimsy analysis
• Drawn a shaky conclusion, based on that analysis

If you want to see the perfect example of this in action, look out for the next Facebook post where someone claims they’ve done “research”… All too often, people consider reading a few blog posts to constitute research. Its no surprise then that what they end up with is an opinion piece, not research. Okay, okay – I’ll climb off my soapbox now.

The key takeaway here is that a dissertation (or thesis) is a formal piece of research, reflecting the research process. It’s not an opinion piece , nor a place to push your agenda or try to convince someone of your position. Writing a good dissertation involves asking a question and taking a systematic, rigorous approach to answering it.

If you understand this and are comfortable leaving your opinions or preconceived ideas at the door, you’re already off to a good start!

Step 2: Find a unique, valuable research topic

As we saw, the first step of the research process is to ask a specific, well-articulated question. In other words, you need to find a research topic that asks a specific question or set of questions (these are called research questions ). Sounds easy enough, right? All you’ve got to do is identify a question or two and you’ve got a winning research topic. Well, not quite…

A good dissertation or thesis topic has a few important attributes. Specifically, a solid research topic should be:

Let’s take a closer look at these:

Attribute #1: Clear

Your research topic needs to be crystal clear about what you’re planning to research, what you want to know, and within what context. There shouldn’t be any ambiguity or vagueness about what you’ll research.

Here’s an example of a clearly articulated research topic:

An analysis of consumer-based factors influencing organisational trust in British low-cost online equity brokerage firms.

As you can see in the example, its crystal clear what will be analysed (factors impacting organisational trust), amongst who (consumers) and in what context (British low-cost equity brokerage firms, based online).

Need a helping hand?

Attribute #2:   Unique

Your research should be asking a question(s) that hasn’t been asked before, or that hasn’t been asked in a specific context (for example, in a specific country or industry).

For example, sticking organisational trust topic above, it’s quite likely that organisational trust factors in the UK have been investigated before, but the context (online low-cost equity brokerages) could make this research unique. Therefore, the context makes this research original.

One caveat when using context as the basis for originality – you need to have a good reason to suspect that your findings in this context might be different from the existing research – otherwise, there’s no reason to warrant researching it.

Attribute #3: Important

Simply asking a unique or original question is not enough – the question needs to create value. In other words, successfully answering your research questions should provide some value to the field of research or the industry. You can’t research something just to satisfy your curiosity. It needs to make some form of contribution either to research or industry.

For example, researching the factors influencing consumer trust would create value by enabling businesses to tailor their operations and marketing to leverage factors that promote trust. In other words, it would have a clear benefit to industry.

So, how do you go about finding a unique and valuable research topic? We explain that in detail in this video post – How To Find A Research Topic . Yeah, we’ve got you covered 😊

Step 3: Write a convincing research proposal

Once you’ve pinned down a high-quality research topic, the next step is to convince your university to let you research it. No matter how awesome you think your topic is, it still needs to get the rubber stamp before you can move forward with your research. The research proposal is the tool you’ll use for this job.

So, what’s in a research proposal?

The main “job” of a research proposal is to convince your university, advisor or committee that your research topic is worthy of approval. But convince them of what? Well, this varies from university to university, but generally, they want to see that:

• You have a clearly articulated, unique and important topic (this might sound familiar…)
• You’ve done some initial reading of the existing literature relevant to your topic (i.e. a literature review)
• You have a provisional plan in terms of how you will collect data and analyse it (i.e. a methodology)

At the proposal stage, it’s (generally) not expected that you’ve extensively reviewed the existing literature , but you will need to show that you’ve done enough reading to identify a clear gap for original (unique) research. Similarly, they generally don’t expect that you have a rock-solid research methodology mapped out, but you should have an idea of whether you’ll be undertaking qualitative or quantitative analysis , and how you’ll collect your data (we’ll discuss this in more detail later).

Long story short – don’t stress about having every detail of your research meticulously thought out at the proposal stage – this will develop as you progress through your research. However, you do need to show that you’ve “done your homework” and that your research is worthy of approval .

So, how do you go about crafting a high-quality, convincing proposal? We cover that in detail in this video post – How To Write A Top-Class Research Proposal . We’ve also got a video walkthrough of two proposal examples here .

Step 4: Craft a strong introduction chapter

Once your proposal’s been approved, its time to get writing your actual dissertation or thesis! The good news is that if you put the time into crafting a high-quality proposal, you’ve already got a head start on your first three chapters – introduction, literature review and methodology – as you can use your proposal as the basis for these.

Handy sidenote – our free dissertation & thesis template is a great way to speed up your dissertation writing journey.

What’s the introduction chapter all about?

The purpose of the introduction chapter is to set the scene for your research (dare I say, to introduce it…) so that the reader understands what you’ll be researching and why it’s important. In other words, it covers the same ground as the research proposal in that it justifies your research topic.

What goes into the introduction chapter?

This can vary slightly between universities and degrees, but generally, the introduction chapter will include the following:

• A brief background to the study, explaining the overall area of research
• A problem statement , explaining what the problem is with the current state of research (in other words, where the knowledge gap exists)
• Your research questions – in other words, the specific questions your study will seek to answer (based on the knowledge gap)
• The significance of your study – in other words, why it’s important and how its findings will be useful in the world

As you can see, this all about explaining the “what” and the “why” of your research (as opposed to the “how”). So, your introduction chapter is basically the salesman of your study, “selling” your research to the first-time reader and (hopefully) getting them interested to read more.

How do I write the introduction chapter, you ask? We cover that in detail in this post .

Step 5: Undertake an in-depth literature review

As I mentioned earlier, you’ll need to do some initial review of the literature in Steps 2 and 3 to find your research gap and craft a convincing research proposal – but that’s just scratching the surface. Once you reach the literature review stage of your dissertation or thesis, you need to dig a lot deeper into the existing research and write up a comprehensive literature review chapter.

What’s the literature review all about?

There are two main stages in the literature review process:

Literature Review Step 1: Reading up

The first stage is for you to deep dive into the existing literature (journal articles, textbook chapters, industry reports, etc) to gain an in-depth understanding of the current state of research regarding your topic. While you don’t need to read every single article, you do need to ensure that you cover all literature that is related to your core research questions, and create a comprehensive catalogue of that literature , which you’ll use in the next step.

Reading and digesting all the relevant literature is a time consuming and intellectually demanding process. Many students underestimate just how much work goes into this step, so make sure that you allocate a good amount of time for this when planning out your research. Thankfully, there are ways to fast track the process – be sure to check out this article covering how to read journal articles quickly .

Literature Review Step 2: Writing up

Once you’ve worked through the literature and digested it all, you’ll need to write up your literature review chapter. Many students make the mistake of thinking that the literature review chapter is simply a summary of what other researchers have said. While this is partly true, a literature review is much more than just a summary. To pull off a good literature review chapter, you’ll need to achieve at least 3 things:

• You need to synthesise the existing research , not just summarise it. In other words, you need to show how different pieces of theory fit together, what’s agreed on by researchers, what’s not.
• You need to highlight a research gap that your research is going to fill. In other words, you’ve got to outline the problem so that your research topic can provide a solution.
• You need to use the existing research to inform your methodology and approach to your own research design. For example, you might use questions or Likert scales from previous studies in your your own survey design .

As you can see, a good literature review is more than just a summary of the published research. It’s the foundation on which your own research is built, so it deserves a lot of love and attention. Take the time to craft a comprehensive literature review with a suitable structure .

But, how do I actually write the literature review chapter, you ask? We cover that in detail in this video post .

Step 6: Carry out your own research

Once you’ve completed your literature review and have a sound understanding of the existing research, its time to develop your own research (finally!). You’ll design this research specifically so that you can find the answers to your unique research question.

There are two steps here – designing your research strategy and executing on it:

1 – Design your research strategy

The first step is to design your research strategy and craft a methodology chapter . I won’t get into the technicalities of the methodology chapter here, but in simple terms, this chapter is about explaining the “how” of your research. If you recall, the introduction and literature review chapters discussed the “what” and the “why”, so it makes sense that the next point to cover is the “how” –that’s what the methodology chapter is all about.

In this section, you’ll need to make firm decisions about your research design. This includes things like:

• Your research philosophy (e.g. positivism or interpretivism )
• Your overall methodology (e.g. qualitative , quantitative or mixed methods)
• Your data collection strategy (e.g. interviews , focus groups, surveys)
• Your data analysis strategy (e.g. content analysis , correlation analysis, regression)

If these words have got your head spinning, don’t worry! We’ll explain these in plain language in other posts. It’s not essential that you understand the intricacies of research design (yet!). The key takeaway here is that you’ll need to make decisions about how you’ll design your own research, and you’ll need to describe (and justify) your decisions in your methodology chapter.

2 – Execute: Collect and analyse your data

Once you’ve worked out your research design, you’ll put it into action and start collecting your data. This might mean undertaking interviews, hosting an online survey or any other data collection method. Data collection can take quite a bit of time (especially if you host in-person interviews), so be sure to factor sufficient time into your project plan for this. Oftentimes, things don’t go 100% to plan (for example, you don’t get as many survey responses as you hoped for), so bake a little extra time into your budget here.

Once you’ve collected your data, you’ll need to do some data preparation before you can sink your teeth into the analysis. For example:

• If you carry out interviews or focus groups, you’ll need to transcribe your audio data to text (i.e. a Word document).
• If you collect quantitative survey data, you’ll need to clean up your data and get it into the right format for whichever analysis software you use (for example, SPSS, R or STATA).

Once you’ve completed your data prep, you’ll undertake your analysis, using the techniques that you described in your methodology. Depending on what you find in your analysis, you might also do some additional forms of analysis that you hadn’t planned for. For example, you might see something in the data that raises new questions or that requires clarification with further analysis.

The type(s) of analysis that you’ll use depend entirely on the nature of your research and your research questions. For example:

• If your research if exploratory in nature, you’ll often use qualitative analysis techniques .
• If your research is confirmatory in nature, you’ll often use quantitative analysis techniques
• If your research involves a mix of both, you might use a mixed methods approach

Again, if these words have got your head spinning, don’t worry! We’ll explain these concepts and techniques in other posts. The key takeaway is simply that there’s no “one size fits all” for research design and methodology – it all depends on your topic, your research questions and your data. So, don’t be surprised if your study colleagues take a completely different approach to yours.

Step 7: Present your findings

Once you’ve completed your analysis, it’s time to present your findings (finally!). In a dissertation or thesis, you’ll typically present your findings in two chapters – the results chapter and the discussion chapter .

What’s the difference between the results chapter and the discussion chapter?

While these two chapters are similar, the results chapter generally just presents the processed data neatly and clearly without interpretation, while the discussion chapter explains the story the data are telling  – in other words, it provides your interpretation of the results.

For example, if you were researching the factors that influence consumer trust, you might have used a quantitative approach to identify the relationship between potential factors (e.g. perceived integrity and competence of the organisation) and consumer trust. In this case:

• Your results chapter would just present the results of the statistical tests. For example, correlation results or differences between groups. In other words, the processed numbers.
• Your discussion chapter would explain what the numbers mean in relation to your research question(s). For example, Factor 1 has a weak relationship with consumer trust, while Factor 2 has a strong relationship.

Depending on the university and degree, these two chapters (results and discussion) are sometimes merged into one , so be sure to check with your institution what their preference is. Regardless of the chapter structure, this section is about presenting the findings of your research in a clear, easy to understand fashion.

Importantly, your discussion here needs to link back to your research questions (which you outlined in the introduction or literature review chapter). In other words, it needs to answer the key questions you asked (or at least attempt to answer them).

For example, if we look at the sample research topic:

In this case, the discussion section would clearly outline which factors seem to have a noteworthy influence on organisational trust. By doing so, they are answering the overarching question and fulfilling the purpose of the research .

For more information about the results chapter , check out this post for qualitative studies and this post for quantitative studies .

Step 8: The Final Step Draw a conclusion and discuss the implications

Last but not least, you’ll need to wrap up your research with the conclusion chapter . In this chapter, you’ll bring your research full circle by highlighting the key findings of your study and explaining what the implications of these findings are.

What exactly are key findings? The key findings are those findings which directly relate to your original research questions and overall research objectives (which you discussed in your introduction chapter). The implications, on the other hand, explain what your findings mean for industry, or for research in your area.

Sticking with the consumer trust topic example, the conclusion might look something like this:

Key findings

This study set out to identify which factors influence consumer-based trust in British low-cost online equity brokerage firms. The results suggest that the following factors have a large impact on consumer trust:

While the following factors have a very limited impact on consumer trust:

Notably, within the 25-30 age groups, Factors E had a noticeably larger impact, which may be explained by…

Implications

The findings having noteworthy implications for British low-cost online equity brokers. Specifically:

The large impact of Factors X and Y implies that brokers need to consider….

The limited impact of Factor E implies that brokers need to…

As you can see, the conclusion chapter is basically explaining the “what” (what your study found) and the “so what?” (what the findings mean for the industry or research). This brings the study full circle and closes off the document.

Let’s recap – how to write a dissertation or thesis

You’re still with me? Impressive! I know that this post was a long one, but hopefully you’ve learnt a thing or two about how to write a dissertation or thesis, and are now better equipped to start your own research.

To recap, the 8 steps to writing a quality dissertation (or thesis) are as follows:

• Understand what a dissertation (or thesis) is – a research project that follows the research process.
• Find a unique (original) and important research topic
• Craft a convincing dissertation or thesis research proposal
• Write a clear, compelling introduction chapter
• Undertake a thorough review of the existing research and write up a literature review
• Undertake your own research
• Present and interpret your findings

Once you’ve wrapped up the core chapters, all that’s typically left is the abstract , reference list and appendices. As always, be sure to check with your university if they have any additional requirements in terms of structure or content.  

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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20 Comments

thankfull >>>this is very useful

Thank you, it was really helpful

unquestionably, this amazing simplified way of teaching. Really , I couldn’t find in the literature words that fully explicit my great thanks to you. However, I could only say thanks a-lot.

Great to hear that – thanks for the feedback. Good luck writing your dissertation/thesis.

This is the most comprehensive explanation of how to write a dissertation. Many thanks for sharing it free of charge.

Very rich presentation. Thank you

Thanks Derek Jansen|GRADCOACH, I find it very useful guide to arrange my activities and proceed to research!

Thank you so much for such a marvelous teaching .I am so convinced that am going to write a comprehensive and a distinct masters dissertation

It is an amazing comprehensive explanation

This was straightforward. Thank you!

I can say that your explanations are simple and enlightening – understanding what you have done here is easy for me. Could you write more about the different types of research methods specific to the three methodologies: quan, qual and MM. I look forward to interacting with this website more in the future.

Thanks for the feedback and suggestions 🙂

Hello, your write ups is quite educative. However, l have challenges in going about my research questions which is below; *Building the enablers of organisational growth through effective governance and purposeful leadership.*

Very educating.

Just listening to the name of the dissertation makes the student nervous. As writing a top-quality dissertation is a difficult task as it is a lengthy topic, requires a lot of research and understanding and is usually around 10,000 to 15000 words. Sometimes due to studies, unbalanced workload or lack of research and writing skill students look for dissertation submission from professional writers.

Thank you 💕😊 very much. I was confused but your comprehensive explanation has cleared my doubts of ever presenting a good thesis. Thank you.

thank you so much, that was so useful

Hi. Where is the excel spread sheet ark?

could you please help me look at your thesis paper to enable me to do the portion that has to do with the specification

my topic is “the impact of domestic revenue mobilization.

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Developing a Thesis Statement

Many papers you write require developing a thesis statement. In this section you’ll learn what a thesis statement is and how to write one.

Keep in mind that not all papers require thesis statements . If in doubt, please consult your instructor for assistance.

What is a thesis statement?

A thesis statement . . .

• Makes an argumentative assertion about a topic; it states the conclusions that you have reached about your topic.
• Makes a promise to the reader about the scope, purpose, and direction of your paper.
• Is focused and specific enough to be “proven” within the boundaries of your paper.
• Is generally located near the end of the introduction ; sometimes, in a long paper, the thesis will be expressed in several sentences or in an entire paragraph.
• Identifies the relationships between the pieces of evidence that you are using to support your argument.

Not all papers require thesis statements! Ask your instructor if you’re in doubt whether you need one.

Identify a topic

Your topic is the subject about which you will write. Your assignment may suggest several ways of looking at a topic; or it may name a fairly general concept that you will explore or analyze in your paper.

Consider what your assignment asks you to do

Inform yourself about your topic, focus on one aspect of your topic, ask yourself whether your topic is worthy of your efforts, generate a topic from an assignment.

Below are some possible topics based on sample assignments.

Sample assignment 1

Analyze Spain’s neutrality in World War II.

Identified topic

Franco’s role in the diplomatic relationships between the Allies and the Axis

This topic avoids generalities such as “Spain” and “World War II,” addressing instead on Franco’s role (a specific aspect of “Spain”) and the diplomatic relations between the Allies and Axis (a specific aspect of World War II).

Sample assignment 2

Analyze one of Homer’s epic similes in the Iliad.

The relationship between the portrayal of warfare and the epic simile about Simoisius at 4.547-64.

This topic focuses on a single simile and relates it to a single aspect of the Iliad ( warfare being a major theme in that work).

Developing a Thesis Statement–Additional information

Your assignment may suggest several ways of looking at a topic, or it may name a fairly general concept that you will explore or analyze in your paper. You’ll want to read your assignment carefully, looking for key terms that you can use to focus your topic.

Sample assignment: Analyze Spain’s neutrality in World War II Key terms: analyze, Spain’s neutrality, World War II

After you’ve identified the key words in your topic, the next step is to read about them in several sources, or generate as much information as possible through an analysis of your topic. Obviously, the more material or knowledge you have, the more possibilities will be available for a strong argument. For the sample assignment above, you’ll want to look at books and articles on World War II in general, and Spain’s neutrality in particular.

As you consider your options, you must decide to focus on one aspect of your topic. This means that you cannot include everything you’ve learned about your topic, nor should you go off in several directions. If you end up covering too many different aspects of a topic, your paper will sprawl and be unconvincing in its argument, and it most likely will not fulfull the assignment requirements.

For the sample assignment above, both Spain’s neutrality and World War II are topics far too broad to explore in a paper. You may instead decide to focus on Franco’s role in the diplomatic relationships between the Allies and the Axis , which narrows down what aspects of Spain’s neutrality and World War II you want to discuss, as well as establishes a specific link between those two aspects.

Before you go too far, however, ask yourself whether your topic is worthy of your efforts. Try to avoid topics that already have too much written about them (i.e., “eating disorders and body image among adolescent women”) or that simply are not important (i.e. “why I like ice cream”). These topics may lead to a thesis that is either dry fact or a weird claim that cannot be supported. A good thesis falls somewhere between the two extremes. To arrive at this point, ask yourself what is new, interesting, contestable, or controversial about your topic.

As you work on your thesis, remember to keep the rest of your paper in mind at all times . Sometimes your thesis needs to evolve as you develop new insights, find new evidence, or take a different approach to your topic.

Derive a main point from topic

Once you have a topic, you will have to decide what the main point of your paper will be. This point, the “controlling idea,” becomes the core of your argument (thesis statement) and it is the unifying idea to which you will relate all your sub-theses. You can then turn this “controlling idea” into a purpose statement about what you intend to do in your paper.

Look for patterns in your evidence

Compose a purpose statement.

Consult the examples below for suggestions on how to look for patterns in your evidence and construct a purpose statement.

• Franco first tried to negotiate with the Axis
• Franco turned to the Allies when he couldn’t get some concessions that he wanted from the Axis

Possible conclusion:

Spain’s neutrality in WWII occurred for an entirely personal reason: Franco’s desire to preserve his own (and Spain’s) power.

Purpose statement

This paper will analyze Franco’s diplomacy during World War II to see how it contributed to Spain’s neutrality.

• The simile compares Simoisius to a tree, which is a peaceful, natural image.
• The tree in the simile is chopped down to make wheels for a chariot, which is an object used in warfare.

At first, the simile seems to take the reader away from the world of warfare, but we end up back in that world by the end.

This paper will analyze the way the simile about Simoisius at 4.547-64 moves in and out of the world of warfare.

Derive purpose statement from topic

To find out what your “controlling idea” is, you have to examine and evaluate your evidence . As you consider your evidence, you may notice patterns emerging, data repeated in more than one source, or facts that favor one view more than another. These patterns or data may then lead you to some conclusions about your topic and suggest that you can successfully argue for one idea better than another.

For instance, you might find out that Franco first tried to negotiate with the Axis, but when he couldn’t get some concessions that he wanted from them, he turned to the Allies. As you read more about Franco’s decisions, you may conclude that Spain’s neutrality in WWII occurred for an entirely personal reason: his desire to preserve his own (and Spain’s) power. Based on this conclusion, you can then write a trial thesis statement to help you decide what material belongs in your paper.

Sometimes you won’t be able to find a focus or identify your “spin” or specific argument immediately. Like some writers, you might begin with a purpose statement just to get yourself going. A purpose statement is one or more sentences that announce your topic and indicate the structure of the paper but do not state the conclusions you have drawn . Thus, you might begin with something like this:

• This paper will look at modern language to see if it reflects male dominance or female oppression.
• I plan to analyze anger and derision in offensive language to see if they represent a challenge of society’s authority.

At some point, you can turn a purpose statement into a thesis statement. As you think and write about your topic, you can restrict, clarify, and refine your argument, crafting your thesis statement to reflect your thinking.

As you work on your thesis, remember to keep the rest of your paper in mind at all times. Sometimes your thesis needs to evolve as you develop new insights, find new evidence, or take a different approach to your topic.

Compose a draft thesis statement

If you are writing a paper that will have an argumentative thesis and are having trouble getting started, the techniques in the table below may help you develop a temporary or “working” thesis statement.

Begin with a purpose statement that you will later turn into a thesis statement.

Assignment: Discuss the history of the Reform Party and explain its influence on the 1990 presidential and Congressional election.

Purpose Statement: This paper briefly sketches the history of the grassroots, conservative, Perot-led Reform Party and analyzes how it influenced the economic and social ideologies of the two mainstream parties.

Question-to-Assertion

If your assignment asks a specific question(s), turn the question(s) into an assertion and give reasons why it is true or reasons for your opinion.

Assignment : What do Aylmer and Rappaccini have to be proud of? Why aren’t they satisfied with these things? How does pride, as demonstrated in “The Birthmark” and “Rappaccini’s Daughter,” lead to unexpected problems?

Beginning thesis statement: Alymer and Rappaccinni are proud of their great knowledge; however, they are also very greedy and are driven to use their knowledge to alter some aspect of nature as a test of their ability. Evil results when they try to “play God.”

Write a sentence that summarizes the main idea of the essay you plan to write.

Main idea: The reason some toys succeed in the market is that they appeal to the consumers’ sense of the ridiculous and their basic desire to laugh at themselves.

Make a list of the ideas that you want to include; consider the ideas and try to group them.

• nature = peaceful
• war matériel = violent (competes with 1?)
• need for time and space to mourn the dead
• war is inescapable (competes with 3?)

Use a formula to arrive at a working thesis statement (you will revise this later).

• although most readers of _______ have argued that _______, closer examination shows that _______.
• _______ uses _______ and _____ to prove that ________.
• phenomenon x is a result of the combination of __________, __________, and _________.

What to keep in mind as you draft an initial thesis statement

Beginning statements obtained through the methods illustrated above can serve as a framework for planning or drafting your paper, but remember they’re not yet the specific, argumentative thesis you want for the final version of your paper. In fact, in its first stages, a thesis statement usually is ill-formed or rough and serves only as a planning tool.

As you write, you may discover evidence that does not fit your temporary or “working” thesis. Or you may reach deeper insights about your topic as you do more research, and you will find that your thesis statement has to be more complicated to match the evidence that you want to use.

You must be willing to reject or omit some evidence in order to keep your paper cohesive and your reader focused. Or you may have to revise your thesis to match the evidence and insights that you want to discuss. Read your draft carefully, noting the conclusions you have drawn and the major ideas which support or prove those conclusions. These will be the elements of your final thesis statement.

Sometimes you will not be able to identify these elements in your early drafts, but as you consider how your argument is developing and how your evidence supports your main idea, ask yourself, “ What is the main point that I want to prove/discuss? ” and “ How will I convince the reader that this is true? ” When you can answer these questions, then you can begin to refine the thesis statement.

Refine and polish the thesis statement

To get to your final thesis, you’ll need to refine your draft thesis so that it’s specific and arguable.

• Ask if your draft thesis addresses the assignment
• Question each part of your draft thesis
• Clarify vague phrases and assertions
• Investigate alternatives to your draft thesis

Consult the example below for suggestions on how to refine your draft thesis statement.

Sample Assignment

Choose an activity and define it as a symbol of American culture. Your essay should cause the reader to think critically about the society which produces and enjoys that activity.

• Ask The phenomenon of drive-in facilities is an interesting symbol of american culture, and these facilities demonstrate significant characteristics of our society.This statement does not fulfill the assignment because it does not require the reader to think critically about society.

Drive-ins are an interesting symbol of American culture because they represent Americans’ significant creativity and business ingenuity.

Among the types of drive-in facilities familiar during the twentieth century, drive-in movie theaters best represent American creativity, not merely because they were the forerunner of later drive-ins and drive-throughs, but because of their impact on our culture: they changed our relationship to the automobile, changed the way people experienced movies, and changed movie-going into a family activity.

While drive-in facilities such as those at fast-food establishments, banks, pharmacies, and dry cleaners symbolize America’s economic ingenuity, they also have affected our personal standards.

While drive-in facilities such as those at fast- food restaurants, banks, pharmacies, and dry cleaners symbolize (1) Americans’ business ingenuity, they also have contributed (2) to an increasing homogenization of our culture, (3) a willingness to depersonalize relationships with others, and (4) a tendency to sacrifice quality for convenience.

This statement is now specific and fulfills all parts of the assignment. This version, like any good thesis, is not self-evident; its points, 1-4, will have to be proven with evidence in the body of the paper. The numbers in this statement indicate the order in which the points will be presented. Depending on the length of the paper, there could be one paragraph for each numbered item or there could be blocks of paragraph for even pages for each one.

Complete the final thesis statement

The bottom line.

As you move through the process of crafting a thesis, you’ll need to remember four things:

• Context matters! Think about your course materials and lectures. Try to relate your thesis to the ideas your instructor is discussing.
• As you go through the process described in this section, always keep your assignment in mind . You will be more successful when your thesis (and paper) responds to the assignment than if it argues a semi-related idea.
• Your thesis statement should be precise, focused, and contestable ; it should predict the sub-theses or blocks of information that you will use to prove your argument.
• Make sure that you keep the rest of your paper in mind at all times. Change your thesis as your paper evolves, because you do not want your thesis to promise more than your paper actually delivers.

In the beginning, the thesis statement was a tool to help you sharpen your focus, limit material and establish the paper’s purpose. When your paper is finished, however, the thesis statement becomes a tool for your reader. It tells the reader what you have learned about your topic and what evidence led you to your conclusion. It keeps the reader on track–well able to understand and appreciate your argument.

Writing Process and Structure

This is an accordion element with a series of buttons that open and close related content panels.

Getting Started with Your Paper

Interpreting Writing Assignments from Your Courses

Generating Ideas for

Creating an Argument

Thesis vs. Purpose Statements

Architecture of Arguments

Working with Sources

Quoting and Paraphrasing Sources

Using Literary Quotations

Citing Sources in Your Paper

Drafting Your Paper

Generating Ideas for Your Paper

Introductions

Paragraphing

Developing Strategic Transitions

Conclusions

Revising Your Paper

Peer Reviews

Reverse Outlines

Revising an Argumentative Paper

Revision Strategies for Longer Projects

Finishing Your Paper

Twelve Common Errors: An Editing Checklist

How to Proofread your Paper

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• Dissertation

How to Write a Thesis or Dissertation Introduction

Published on 9 September 2022 by Tegan George and Shona McCombes.

The introduction is the first section of your thesis or dissertation , appearing right after the table of contents . Your introduction draws your reader in, setting the stage for your research with a clear focus, purpose, and direction.

Your introduction should include:

• Your topic, in context: what does your reader need to know to understand your thesis dissertation?
• Your focus and scope: what specific aspect of the topic will you address?
• The relevance of your research: how does your work fit into existing studies on your topic?
• Your questions and objectives: what does your research aim to find out, and how?
• An overview of your structure: what does each section contribute to the overall aim?

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Table of contents

How to start your introduction, topic and context, focus and scope, relevance and importance, questions and objectives, overview of the structure, thesis introduction example, introduction checklist, frequently asked questions about introductions.

Although your introduction kicks off your dissertation, it doesn’t have to be the first thing you write – in fact, it’s often one of the very last parts to be completed (just before your abstract ).

It’s a good idea to write a rough draft of your introduction as you begin your research, to help guide you. If you wrote a research proposal , consider using this as a template, as it contains many of the same elements. However, be sure to revise your introduction throughout the writing process, making sure it matches the content of your ensuing sections.

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Begin by introducing your research topic and giving any necessary background information. It’s important to contextualise your research and generate interest. Aim to show why your topic is timely or important. You may want to mention a relevant news item, academic debate, or practical problem.

After a brief introduction to your general area of interest, narrow your focus and define the scope of your research.

You can narrow this down in many ways, such as by:

• Geographical area
• Time period
• Demographics or communities
• Themes or aspects of the topic

It’s essential to share your motivation for doing this research, as well as how it relates to existing work on your topic. Further, you should also mention what new insights you expect it will contribute.

Start by giving a brief overview of the current state of research. You should definitely cite the most relevant literature, but remember that you will conduct a more in-depth survey of relevant sources in the literature review section, so there’s no need to go too in-depth in the introduction.

Depending on your field, the importance of your research might focus on its practical application (e.g., in policy or management) or on advancing scholarly understanding of the topic (e.g., by developing theories or adding new empirical data). In many cases, it will do both.

Ultimately, your introduction should explain how your thesis or dissertation:

• Helps solve a practical or theoretical problem
• Addresses a gap in the literature
• Builds on existing research
• Proposes a new understanding of your topic

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Perhaps the most important part of your introduction is your questions and objectives, as it sets up the expectations for the rest of your thesis or dissertation. How you formulate your research questions and research objectives will depend on your discipline, topic, and focus, but you should always clearly state the central aim of your research.

If your research aims to test hypotheses , you can formulate them here. Your introduction is also a good place for a conceptual framework that suggests relationships between variables .

• Conduct surveys to collect data on students’ levels of knowledge, understanding, and positive/negative perceptions of government policy.
• Determine whether attitudes to climate policy are associated with variables such as age, gender, region, and social class.
• Conduct interviews to gain qualitative insights into students’ perspectives and actions in relation to climate policy.

To help guide your reader, end your introduction with an outline  of the structure of the thesis or dissertation to follow. Share a brief summary of each chapter, clearly showing how each contributes to your central aims. However, be careful to keep this overview concise: 1-2 sentences should be enough.

I. Introduction

Human language consists of a set of vowels and consonants which are combined to form words. During the speech production process, thoughts are converted into spoken utterances to convey a message. The appropriate words and their meanings are selected in the mental lexicon (Dell & Burger, 1997). This pre-verbal message is then grammatically coded, during which a syntactic representation of the utterance is built.

Speech, language, and voice disorders affect the vocal cords, nerves, muscles, and brain structures, which result in a distorted language reception or speech production (Sataloff & Hawkshaw, 2014). The symptoms vary from adding superfluous words and taking pauses to hoarseness of the voice, depending on the type of disorder (Dodd, 2005). However, distortions of the speech may also occur as a result of a disease that seems unrelated to speech, such as multiple sclerosis or chronic obstructive pulmonary disease.

This study aims to determine which acoustic parameters are suitable for the automatic detection of exacerbations in patients suffering from chronic obstructive pulmonary disease (COPD) by investigating which aspects of speech differ between COPD patients and healthy speakers and which aspects differ between COPD patients in exacerbation and stable COPD patients.

Checklist: Introduction

I have introduced my research topic in an engaging way.

I have provided necessary context to help the reader understand my topic.

I have clearly specified the focus of my research.

I have shown the relevance and importance of the dissertation topic .

I have clearly stated the problem or question that my research addresses.

I have outlined the specific objectives of the research .

I have provided an overview of the dissertation’s structure .

You've written a strong introduction for your thesis or dissertation. Use the other checklists to continue improving your dissertation.

The introduction of a research paper includes several key elements:

• A hook to catch the reader’s interest
• Relevant background on the topic
• Details of your research problem
• A thesis statement or research question
• Sometimes an outline of the paper

Don’t feel that you have to write the introduction first. The introduction is often one of the last parts of the research paper you’ll write, along with the conclusion.

This is because it can be easier to introduce your paper once you’ve already written the body ; you may not have the clearest idea of your arguments until you’ve written them, and things can change during the writing process .

Research objectives describe what you intend your research project to accomplish.

They summarise the approach and purpose of the project and help to focus your research.

Your objectives should appear in the introduction of your research paper , at the end of your problem statement .

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Home / Guides / Citation Guides / How to Cite Sources

How to Cite Sources

Here is a complete list for how to cite sources. Most of these guides present citation guidance and examples in MLA, APA, and Chicago.

If you’re looking for general information on MLA or APA citations , the EasyBib Writing Center was designed for you! It has articles on what’s needed in an MLA in-text citation , how to format an APA paper, what an MLA annotated bibliography is, making an MLA works cited page, and much more!

MLA Format Citation Examples

The Modern Language Association created the MLA Style, currently in its 9th edition, to provide researchers with guidelines for writing and documenting scholarly borrowings.  Most often used in the humanities, MLA style (or MLA format ) has been adopted and used by numerous other disciplines, in multiple parts of the world.

MLA provides standard rules to follow so that most research papers are formatted in a similar manner. This makes it easier for readers to comprehend the information. The MLA in-text citation guidelines, MLA works cited standards, and MLA annotated bibliography instructions provide scholars with the information they need to properly cite sources in their research papers, articles, and assignments.

• Book Chapter
• Conference Paper
• Documentary
• Encyclopedia
• Google Images
• Kindle Book
• Memorial Inscription
• Museum Exhibit
• Painting or Artwork
• PowerPoint Presentation
• Sheet Music
• Thesis or Dissertation
• YouTube Video

APA Format Citation Examples

The American Psychological Association created the APA citation style in 1929 as a way to help psychologists, anthropologists, and even business managers establish one common way to cite sources and present content.

APA is used when citing sources for academic articles such as journals, and is intended to help readers better comprehend content, and to avoid language bias wherever possible. The APA style (or APA format ) is now in its 7th edition, and provides citation style guides for virtually any type of resource.

Chicago Style Citation Examples

The Chicago/Turabian style of citing sources is generally used when citing sources for humanities papers, and is best known for its requirement that writers place bibliographic citations at the bottom of a page (in Chicago-format footnotes ) or at the end of a paper (endnotes).

The Turabian and Chicago citation styles are almost identical, but the Turabian style is geared towards student published papers such as theses and dissertations, while the Chicago style provides guidelines for all types of publications. This is why you’ll commonly see Chicago style and Turabian style presented together. The Chicago Manual of Style is currently in its 17th edition, and Turabian’s A Manual for Writers of Research Papers, Theses, and Dissertations is in its 8th edition.

Citing Specific Sources or Events

• Declaration of Independence
• Gettysburg Address
• Martin Luther King Jr. Speech
• President Obama’s Farewell Address
• President Trump’s Inauguration Speech
• White House Press Briefing

Additional FAQs

• Citing Archived Contributors
• Citing a Blog
• Citing a Book Chapter
• Citing a Source in a Foreign Language
• Citing an Image
• Citing a Song
• Citing Special Contributors
• Citing a Translated Article
• Citing a Tweet

6 Interesting Citation Facts

The world of citations may seem cut and dry, but there’s more to them than just specific capitalization rules, MLA in-text citations , and other formatting specifications. Citations have been helping researches document their sources for hundreds of years, and are a great way to learn more about a particular subject area.

Ever wonder what sets all the different styles apart, or how they came to be in the first place? Read on for some interesting facts about citations!

1. There are Over 7,000 Different Citation Styles

You may be familiar with MLA and APA citation styles, but there are actually thousands of citation styles used for all different academic disciplines all across the world. Deciding which one to use can be difficult, so be sure to ask you instructor which one you should be using for your next paper.

2. Some Citation Styles are Named After People

While a majority of citation styles are named for the specific organizations that publish them (i.e. APA is published by the American Psychological Association, and MLA format is named for the Modern Language Association), some are actually named after individuals. The most well-known example of this is perhaps Turabian style, named for Kate L. Turabian, an American educator and writer. She developed this style as a condensed version of the Chicago Manual of Style in order to present a more concise set of rules to students.

3. There are Some Really Specific and Uniquely Named Citation Styles

How specific can citation styles get? The answer is very. For example, the “Flavour and Fragrance Journal” style is based on a bimonthly, peer-reviewed scientific journal published since 1985 by John Wiley & Sons. It publishes original research articles, reviews and special reports on all aspects of flavor and fragrance. Another example is “Nordic Pulp and Paper Research,” a style used by an international scientific magazine covering science and technology for the areas of wood or bio-mass constituents.

4. More citations were created on  EasyBib.com  in the first quarter of 2018 than there are people in California.

The US Census Bureau estimates that approximately 39.5 million people live in the state of California. Meanwhile, about 43 million citations were made on EasyBib from January to March of 2018. That’s a lot of citations.

5. “Citations” is a Word With a Long History

The word “citations” can be traced back literally thousands of years to the Latin word “citare” meaning “to summon, urge, call; put in sudden motion, call forward; rouse, excite.” The word then took on its more modern meaning and relevance to writing papers in the 1600s, where it became known as the “act of citing or quoting a passage from a book, etc.”

6. Citation Styles are Always Changing

The concept of citations always stays the same. It is a means of preventing plagiarism and demonstrating where you relied on outside sources. The specific style rules, however, can and do change regularly. For example, in 2018 alone, 46 new citation styles were introduced , and 106 updates were made to exiting styles. At EasyBib, we are always on the lookout for ways to improve our styles and opportunities to add new ones to our list.

Why Citations Matter

Here are the ways accurate citations can help your students achieve academic success, and how you can answer the dreaded question, “why should I cite my sources?”

They Give Credit to the Right People

Citing their sources makes sure that the reader can differentiate the student’s original thoughts from those of other researchers. Not only does this make sure that the sources they use receive proper credit for their work, it ensures that the student receives deserved recognition for their unique contributions to the topic. Whether the student is citing in MLA format , APA format , or any other style, citations serve as a natural way to place a student’s work in the broader context of the subject area, and serve as an easy way to gauge their commitment to the project.

They Provide Hard Evidence of Ideas

Having many citations from a wide variety of sources related to their idea means that the student is working on a well-researched and respected subject. Citing sources that back up their claim creates room for fact-checking and further research . And, if they can cite a few sources that have the converse opinion or idea, and then demonstrate to the reader why they believe that that viewpoint is wrong by again citing credible sources, the student is well on their way to winning over the reader and cementing their point of view.

They Promote Originality and Prevent Plagiarism

The point of research projects is not to regurgitate information that can already be found elsewhere. We have Google for that! What the student’s project should aim to do is promote an original idea or a spin on an existing idea, and use reliable sources to promote that idea. Copying or directly referencing a source without proper citation can lead to not only a poor grade, but accusations of academic dishonesty. By citing their sources regularly and accurately, students can easily avoid the trap of plagiarism , and promote further research on their topic.

They Create Better Researchers

By researching sources to back up and promote their ideas, students are becoming better researchers without even knowing it! Each time a new source is read or researched, the student is becoming more engaged with the project and is developing a deeper understanding of the subject area. Proper citations demonstrate a breadth of the student’s reading and dedication to the project itself. By creating citations, students are compelled to make connections between their sources and discern research patterns. Each time they complete this process, they are helping themselves become better researchers and writers overall.

When is the Right Time to Start Making Citations?

Make in-text/parenthetical citations as you need them.

As you are writing your paper, be sure to include references within the text that correspond with references in a works cited or bibliography. These are usually called in-text citations or parenthetical citations in MLA and APA formats. The most effective time to complete these is directly after you have made your reference to another source. For instance, after writing the line from Charles Dickens’ A Tale of Two Cities : “It was the best of times, it was the worst of times…,” you would include a citation like this (depending on your chosen citation style):

(Dickens 11).

This signals to the reader that you have referenced an outside source. What’s great about this system is that the in-text citations serve as a natural list for all of the citations you have made in your paper, which will make completing the works cited page a whole lot easier. After you are done writing, all that will be left for you to do is scan your paper for these references, and then build a works cited page that includes a citation for each one.

Need help creating an MLA works cited page ? Try the MLA format generator on EasyBib.com! We also have a guide on how to format an APA reference page .

2. Understand the General Formatting Rules of Your Citation Style Before You Start Writing

While reading up on paper formatting may not sound exciting, being aware of how your paper should look early on in the paper writing process is super important. Citation styles can dictate more than just the appearance of the citations themselves, but rather can impact the layout of your paper as a whole, with specific guidelines concerning margin width, title treatment, and even font size and spacing. Knowing how to organize your paper before you start writing will ensure that you do not receive a low grade for something as trivial as forgetting a hanging indent.

Don’t know where to start? Here’s a formatting guide on APA format .

3. Double-check All of Your Outside Sources for Relevance and Trustworthiness First

Collecting outside sources that support your research and specific topic is a critical step in writing an effective paper. But before you run to the library and grab the first 20 books you can lay your hands on, keep in mind that selecting a source to include in your paper should not be taken lightly. Before you proceed with using it to backup your ideas, run a quick Internet search for it and see if other scholars in your field have written about it as well. Check to see if there are book reviews about it or peer accolades. If you spot something that seems off to you, you may want to consider leaving it out of your work. Doing this before your start making citations can save you a ton of time in the long run.

Finished with your paper? It may be time to run it through a grammar and plagiarism checker , like the one offered by EasyBib Plus. If you’re just looking to brush up on the basics, our grammar guides  are ready anytime you are.

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How to Write a Thesis Statement

One of the most important pieces of an essay—if not the most important—is the thesis statement. The thesis statement is not merely a statement of the essay’s general topic. It is the sentence where you lay out your specific claim or argument on the topic. 

A strong essay includes a strong thesis statement in the introduction, backed up by concrete evidence throughout the essay body.

This article examines:

• what a thesis statement is,
• how to write a thesis statement, and
• plenty of thesis statement examples. 

What Is a Thesis Statement?

A thesis statement is a one-sentence claim that lays the foundation for your essay. It tells the reader what argument you will be supporting throughout the piece.

According to Professor John Tagg’s Discovering Ideas Handbook , “A thesis statement is a single declarative sentence that states what you want your readers to know, believe, or understand after having read your essay.” 

Thus, a thesis statement is a sentence that tells the reader not only what your paper topic is but what they should know or think about the topic. It is an argument , one which you will support throughout the body of the piece. Let’s look at the difference between topic and thesis through a few examples:

• Topic : Social media algorithms
• Thesis : “Social media algorithms, designed to maximize user engagement, contribute to the spread of misinformation and filter bubbles, hindering constructive discourse and critical thinking.”

Notice that the thesis statement includes the topic—social media algorithms—but makes a specific claim about them. Here, the thesis focuses on a specific effect of social media and proposes a cause-and-effect relationship.

Let’s look at a couple more examples. 

• Topic : Online learning
• Thesis : “​​While online learning platforms offer flexibility and accessibility, they lack the personal interaction and real-time feedback crucial for fostering deep understanding and critical-thinking skills in students.”
• Topic : Renewable energy
• Thesis : “Despite initial costs, transitioning to renewable energy sources like solar and wind power is a crucial investment for a sustainable future, mitigating environmental damage, and reducing dependence on fossil fuels.”

Simply put, to write a thesis topic, you need two things: 

Your topic + your claim about your topic 

There’s a lot more to it, though, so let’s break it down.

Here are the steps for writing a thesis statement:

• Identify a topic – the essential idea
• Do your research – learn everything you can about the topic
• Narrow your focus – decide what part of the topic you’ll cover in-depth
• Develop a working thesis (topic + claim) – your hypothesis and unique point of view about the topic
• Refine (make it arguable) – give ideas, explore them, and come up with your final take.

1. Identify a topic. Often, your topic will be chosen for you. If you’re writing a paper for a class, your professor has likely chosen a topic. As an example, let’s say you’re assigned to write on the topic of sugar consumption.

• Example topic: Sugar consumption

2. Do your research. This is where you read and analyze important materials pertaining to your topic. If you’re doing a literary analysis, your research will be reading the book you’re analyzing. If you’re writing on a historical topic, you may read books, newspaper stories, primary sources, and more.

• In our example of sugar consumption, you may find information on the history of the development and spread of white sugar, the growth of large corporations that manufacture sugar, the effects of sugar on the human body, and much more.

3. Narrow your focus. As you do your research, look out for problems, questions, or themes that interest you. 

• Let’s say you’re intrigued by the rise of advertising for sugary drinks in the 20th century.

4. Develop a working thesis. Here you’ll test out a thesis that will become more refined as you continue your research.

• Here’s a working thesis: “Advertising of sugary drinks in the 20th century correlates to a rise in sugar consumption.”

This is fine. It has a topic—advertising of sugary drinks—and a claim about that topic—it correlates to a rise in sugar consumption—but we’re not quite there yet.

5. Refine. You see, a strong thesis is specific and arguable , which means “a thoughtful reader could disagree with it and therefore needs your careful analysis of the evidence to understand how you arrived at this claim,” according to the Harvard Writing Center.

No one could reasonably argue against the claim that the advertising of sugary drinks and the consumption of sugar rose simultaneously; it’s simply a fact. 

What we need to do is refine our thesis statement by making a claim that someone could disagree with. Here’s an example:

• Refined thesis statement: “Advertising of sugary drinks in the 1970s and ’80s caused an increase in obesity, diabetes, and heart disease among the American public.”

This is a bold claim that may not be true—it’s something a person would need to see the evidence for, which is what the rest of the paper provides.

Where Does the Thesis Statement Go?

The thesis statement goes at the end of your first paragraph—the introduction. After introducing your topic, the thesis statement should be the last or second-to-last sentence of the paragraph.

The Essay Map

As a part of your thesis statement, or as a following sentence, you’ll need to provide your reader with an essay map . The essay map lays out the evidence for your claim in the order in which it will appear in your paper.

Using our example of sugar consumption, consider the essay map that we could include:

• “An analysis of television viewing data, interviews, and surveys reveals that advertising of sugary drinks in the 1970s and ’80s caused increases in obesity, diabetes, and heart disease among the American public.”

The paper that follows would discuss television-viewing data, interviews, and surveys—in that order—to support the thesis.

Say It Again

Finally, in your essay’s conclusion, be sure to restate the thesis topic. You may want to vary the wording for variety. For example:

• “Increases in obesity, diabetes, and heart disease among the American public were a direct result of the 1970s and ’80s marketing campaigns of sugary drink manufacturers.”

And more than this, you will provide a “so what,” a statement in which you state the significance of your findings, relating your topic to a broader context and leaving the reader with something to think about. For example:

• “This startling conclusion reveals the power of corporate advertising to shape the destiny of public health.”

Examples of Thesis Statements

Below are many examples of thesis statements across a variety of topics.

Literature:

• “In The Scarlet Letter , by Nathaniel Hawthorne, the scarlet letter A functions not only as a mark of shame for Hester Prynne but also as a symbol of societal hypocrisy, hidden sin, and the potential for personal transformation.”
• “The pervasive motif of water in T.S. Eliot’s poem “The Waste Land” symbolizes spiritual barrenness, societal decay, and the desperate yearning for renewal and purification.”
• “The strategic bombing campaigns by the Allied forces during World War II were a morally questionable tactic that resulted in immense civilian casualties and should be reevaluated.”
• “The threat of mutually assured destruction during the Cold War hindered international cooperation on global issues and fueled a constant state of fear and suspicion.”
• “The contrived drama and unrealistic portrayals of life presented in many reality TV shows promote unhealthy social values and unrealistic expectations.”
• “The rapid development of artificial intelligence necessitates robust ethical frameworks to ensure responsible use, prevent bias, and safeguard against potential threats to human control and decision-making.”

Get Help with Thesis Statements and More

Writing that lacks structure and clear purpose can result in content that confuses the reader or, even worse, makes them think you aren’t a credible source.

If you’re struggling with thesis statements or other writing challenges, enlist EditorNinja’s professional editing services. We’ll ensure that your writing is clear, correct, and professional. Schedule a no-stress, no-risk, super-friendly discussion with our team to discuss your editing needs today!

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How to write an 'about us' page.

Published: May 31, 2024

As a small-business owner, you have a unique story, too, and your 'About' page is the perfect place to share it. 

If someone's landed on your 'About Us' page, they're not just curious about what you do; they're likely interested in who you are. It's like walking into a room and making that first impression – you want it to count. Sharing the most integral parts of your brand story, in a voice and tone that's distinctly yours, can help you stand out to customers who share your vision and values. This isn't just about setting you apart from the competition but inviting people to join you on your journey.

My journey to founding my audience insights and marketing studio, Tote + Pears , came from a deeply personal place as my husband, Kai-Saun, and I were navigating the complexity of our daily life while caring for our premature child. This experience opened my eyes to how businesses often overlook their audience’s journeys, propelling me to start a meaningful marketing-centered agency. 

Every piece of Tote + Pears – from our website to brand identity to our recruitment strategies to our content and other marketing materials – reflects who we are, what we stand for, and how we’re different from other agencies. As a small-business owner, you have a unique story, too, and your 'About' page can be the perfect place to share it.

Building Your "About Me/Us" Page: A Step-by-Step Guide

You don’t need to follow an about me template, but there are certain elements that can give your page some pop. When considering what to include in an 'About Me' page, you can focus on highlighting your mission, journey, and vision in a voice that's authentically yours.

Define Your Mission Statement 

You can begin by defining the core purpose of your business . What impact do you wish to make? You can articulate this through a concise mission statement that captures the essence of why your business exists and the difference you aim to make in the lives of your customers or the broader world.

For example, at Tote + Pears, our mission is to get people what they need by helping companies understand, build, and connect with the audiences that need them.

Tell Your Company Story 

Sharing your company story is an opportunity to showcase your passions and perseverance by recounting the journey from inception through growth. How did you get started? What challenges have you overcome? What are you most proud of?

Was the business started in a small garage while making your child’s prom outfit or out of a passion for providing holistic medical care? Are you a leading voice in your field? Sharing your background and progress can allow new and potential customers to connect with your journey and take action.

Discuss Your Evolution

The 'About' page is an ideal place to reflect on your company's growth and the pivotal lessons learned along the way. Highlighting your adaptability and evolution can demonstrate a commitment to growth and enhance your relatability.

Share Your North Star

Identify and communicate the core motivation behind your business. For my business, it stemmed from a personal need for better, more meaningful products and services. Sharing your north star can help create emotional connections with customers.

Identify Your Target Audience 

Understanding the diverse reasons visitors come to your 'About' page can help you tailor content that addresses their specific interests and questions. You can utilize tools like Google Analytics or Qualtrics or hire experts to gather important audience insights . Different audiences may be visiting your 'About Us' page for different reasons; knowing what these reasons are can help you create a page that answers their questions.

Explain Your Unique Offer

You can leverage your understanding of your target audience to articulate what sets your product or service apart. Highlighting how your offerings align with their values and meet their needs can enhance the effectiveness of your 'About' page.

When considering what to include in an 'About Me' page, you can focus on highlighting your mission, journey, and vision in a voice that's authentically yours.

For example, if you find your market prefers local manufacturers and so do you, you can include these messages on your 'About' page.

Highlight Customer Successes with Testimonials

Testimonials highlight customer satisfaction as well as the tangible benefits of your business. Featuring these success stories on your 'About Us' page is an excellent strategy to foster trust, illustrating precisely how your business meets and exceeds customer needs. By sharing these experiences, you can show visitors the real impact of choosing your products or services.

Share Your Values

Laying out your core values can foster a sense of community and reinforce customer loyalty. This aspect of your 'About' page can distinguish your brand and solidify it as the go-to choice for customers whose values align with yours.

The Takeaway

By crafting an engaging 'About Us' page, you can connect with your audience at a deeper level. You can embrace this chance to share your journey, celebrate your successes, and extend an invitation to customers that is more than transactional.

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How to thrive at work if your older boss expects hustle culture

Assistant Professor, School of Business, University of Victoria

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Portia from the comedy-drama series The White Lotus is the epitome of Generation Z . As the assistant for a self-absorbed heiress, she embodies both the strengths and flaws of the younger generation: perpetually connected to the digital world, brimming with intelligence and full of untapped potential.

While Portia’s sometimes obnoxious behaviour can be grating, they also render her relatable. In one scene, she ruminates on a time when the world had more to offer:

“You take a picture and then you realize that everybody’s taken that exact same picture from that exact same spot, and you’ve just made some redundant content for stupid Instagram. And you can’t even get lost anymore because you can just find yourself on Google maps.”

It’s a sentiment that captures Gen Z’s struggle with, and desire for, authenticity . Portia’s journey reflects the broader Gen Z experience. Initially adrift, she eventually receives a wake-up call that drives her to take control of her life.

If you, like Portia, are also struggling to meet your boss’ expectations about work, it may help to understand how older generations have shaped management, and how you can thrive in the modern workplace.

No one’s 20s and 30s look the same. You might be saving for a mortgage or just struggling to pay rent. You could be swiping dating apps, or trying to understand childcare. No matter your current challenges, our Quarter Life series has articles to share in the group chat, or just to remind you that you’re not alone.

Read more from Quarter Life:

• Workplace besties: How to build relationships at work while staying professional
• If using LinkedIn makes you feel like an imposter at work, here’s how to cope
• What millennials and gen Z professionals need to know about developing a meaningful career

History’s greatest hustle devotees

Millennials are arguably history’s greatest devotees of hustle culture. Those born between 1981 and 1996 are more likely to work multiple jobs , with many of them working two or more. One in three millennials intends to work for an app-based company like Uber or Lyft, or rent out their home to earn extra income.

Millennials grew up alongside the internet on the heels of the 2008 recession . Faced with a precarious job market and financial instability, many turned their passions into side hustles.

These side hustles range from online courses and coaching to podcasts and social media influencing. For Millennials, these endeavours are seen as a source of happiness , employability and skill development .

Side hustles require them to be efficient, more disciplined and concerned with prioritization and focus. Free time often means switching from the main job to the side hustle, and open weekends are a rarity.

However, for Gen Z and some younger Millennials, the prospect of joining the hustle culture may seem daunting and exhausting. Instead, they want to be financially stable and successful without sacrificing their mental health and well-being .

Generational differences at work

Every generation leaves their mark on the workplace. Millennials in particular, through their ability to process information in a much more streamlined and efficient fashion than any previous generation.

Millennials increased workplace productivity and remodelled leadership trends . They changed the traditional workplace by wanting to matter, by wanting constant dialogue, and by wanting more opportunity and freedom.

The younger generation is just as ambitious, but they, too, are leaving their mark on work culture. 48 per cent of Gen Z small business owners juggle multiple side jobs , while 91 per cent work unconventional hours and 81 per cent work while on vacation. Almost half hold two jobs or more .

But not every young professional is a small business owner or interested in hustle culture — some just want more freedom and a greater sense of self meaning.

Many people in their 20s and 30s are shaking off the typical 9-to-5 career path. For these individuals, success is not only measured in dollars, but also in overall happiness and fulfilment.

Work-life balance

As a young person in the workplace, you might find yourself clashing with your older boss. Somewhat hypocritically, older bosses often view candidates with multiple jobs as lacking commitment , despite having done the same thing themselves.

Bridging the generational gap in the workplace requires open communication and mutual understanding. As a young professional, navigating hustle culture in the workplace can be challenging, but not impossible. Here are some tips for success:

Be conscious of your mental well-being. An older boss might relentlessly pressure you for results and greater productivity, often at your cost and their gain. If you do not pay attention, you will soon find yourself stressed, burned out and likely feeling inadequate.

Define your own priorities. Set clear boundaries between your work and personal life and prioritize tasks based on significance and impact, establish work hours and dedicate time for yourself, family and leisure. Don’t alienate your boss by directly refusing work, but do thoughtfully explain and gradually implement your boundaries.

Be objectively productive. Remember that time spent working doesn’t always equate to productivity. Over-working on the side will negatively impact your workplace performance. You need to measure and evaluate yourself constantly to prove your commitment, be able to innovate and be productive at your main job.

Recognize that not every workplace will be ideal for you. Instead of worrying about climbing the career ladder, seek out a workplace that acknowledges and nurtures the well-being of their employees. This might involve a job with a certain amount of flexibility or remote work, and a culture of collaboration, teamwork and diversity. An enforced top-down hierarchy may not be the best work environment for everyone. If your current workplace doesn’t align with your values and needs, consider exploring other opportunities or even starting your own venture.

• Workplace culture
• Millennials
• Quarter Life

Data Manager

Research Support Officer

Director, Social Policy

Head, School of Psychology

Senior Research Fellow - Women's Health Services