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• How to plan a speech

Planning your speech

- a complete, unabridged guide with multiple examples to help plan a successful speech ☺.

By:  Susan Dugdale  | Last modified: 06-05-2023

Planning your speech is where your success begins. I do not jest! 

In your imagination you may hear yourself being stunning, the audience clapping wildly  as they rise to their feet to give you a standing ovation.

You may see yourself being deluged in red roses and offered several speaking contracts. Obviously, they are all lucrative but you choose the one with optional extras: an extended holiday in the South of France …

But first you have to begin at the beginning: planning your speech. Without a plan you are whistling in the wind, dreaming.

What's on this page:

How to plan a speech step by step:

• gathering the information to write your speech
• brainstorming : what is a brainstorm, examples of brainstorms, getting started, with full step by step explanations and examples
• how to shape material to fit an audience, the speech setting, and time allocation
• an example speech outline
• how and why to research
• how to meet varying learning style needs: visual, auditory, and  kinesthetic
• links to other useful pages: how to rehearse, make cue-cards...

Planning your speech from the start

A note about these notes.

These notes are general guidelines for ALL types of speeches. I know they are long.

(Actually that's an understatement! They are very long.)

I also know if you take the time to go through them they'll give you a solid introduction to thorough speech preparation.

They cover the basics of good presentation planning, research, writing and rehearsal: aspects you’ll want to consider regardless of the type of speech you’re giving.

Gathering your information

Once you have information about:

• WHY you are going to speak (the purpose of your speech),
• WHO you are going to speak to (your audience),
• WHAT your general or specific subject matter is,
• HOW long the speech is to be,
• and WHERE it is...,

you are ready to make a rough or draft outline.

This will be your guide for writing.

You may alter the outline as you go along, as better or different ideas occur to you and that’s OK. It shows you’re flexible and thinking but before we can change anything we have to have something to start with.

To get to the outline stage in the speech planning process we first need to collect up all the "why", "who", "what", "when", "how", and "where" information needed. And that begins with a brainstorm * .

* What is a brainstorm?

A brainstorm is the name given to a commonly used, and effective, technique for generating lots of ideas on a topic, or theme, fast.

Using a heading as a prompt to get you thinking, you quickly note everything you can think of relating to it. You do not edit yourself.  You simply let the ideas flow until you can think of no more, making no judgements about whether it's a good idea, a silly idea, or a right or wrong one.

Ultimately, some will be more useful than others. You will sort through and order them later. However, the first step in the brainstorming process, is to accept everything you think of without hesitation. Stopping to decide what's OK and what's not breaks the flow.

If you'd like to see what a completed brainstorm looks like I have examples of them on my site. You'll see they provided the ideas that were then used to write the example speeches.

• one for a maid of honor speech
• one for a 50th wedding anniversary speech
• and another for a farewell speech for a colleague

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Brainstorm to begin planning your speech

The brainstorm you are going to do is about making sure you thoroughly understand everything you possibly can about the speech you intend to give.

On a large piece of paper or in a word document write these headings with enough space between them for notes.   

WHY are you giving this speech?

What is the purpose of the speech? Do you intend to inspire? To motivate? To entertain? To inform? Or perhaps you want to combine several, like to inform, motivate and inspire?

Knowing what you want your audience to think, feel and do as a result of listening to your speech is the WHY underpinning your presentation. It will help guide what content you use and how you structure it.

WHO is your audience?

Write down as much as you know about the audience.

This will give you ideas about what they will want to hear and be interested in. It will also be your guide when it comes to shaping your material. (More about this later!)

For now, make notes covering:

• the number of people expected to be in your audience,
• their age group,
• ethnicity, if appropriate,
• and the common, or uniting factors they share,
• and specific interests they may have.

Why is knowing who you're talking to vital?

Find out more about why being in harmony with your audience is so important. Check out building rapport.

Examples of WHY, WHO, WHAT...brainstorm notes 

Meet Martha Brown. She's fictional. I've made her, and the presentation she's preparing for up, to show you how the brainstorming part of the planning process works.

Martha's been asked to give a motivational speech to a group of women whose background is similar to her own. She, too, came from a family who struggled financially.

Today she is one of the few amongst her relatives who has maintained a marriage, raised children and has a successful business. Her small catering firm specializes in delivering beautifully presented gourmet meals and finger food on demand.

The organizer of the event wants her to share her life story as a guide or inspiration.

Martha is conscious of her good fortune but also knows the starting point, or the seed, lay within her. She desired the change of circumstances so much she enabled them to happen.

WHY is Martha giving this presentation?

What's the principal purpose behind Martha's speech? What does she want her audience to think, feel or do as a result of listening to her? 

Let's put ourselves in her shoes.

She wants to:

• motivate and inspire her audience
• give them hope 
• show them there is a way out of the circumstances they find themselves in

WHO is Martha's audience?

These are Martha's notes covering the key points about her audience.

• Approximately 25 people ( number )
• Mostly mid to late 30s (age)
• All women (gender)
• Mixed ethnic background but all speak English (ethnicity)
• City dwellers (uniting factor)
• Mostly work inside the home (uniting factor)
• Many have children (uniting factor)
• Interested in achieving work/life balance for themselves and their families and in particular a better financial situation (interest/uniting factor)
• All belong to the same church group (uniting factor)

WHAT are you going to talk about?

Write down the title and/or type of speech you have been asked to prepare. Now using your notes from the WHO section of your brainstorm, begin another set.

This time you are looking to see how WHAT you're going to talk about can be specifically shaped to meet and serve the interests of your audience.

Let's look at an example of WHAT

How does martha shape her life story to fit her audience.

She doesn't want to overwhelm them with information so they can’t think straight or digest it. That will turn them off.

They will think it’s too difficult and beyond them. They may listen, be interested, but they won’t  identify  with it.

She wants them to feel they can take from her experience and use it to enrich their own lives.

Her notes for WHAT may look like this:

• S peech Title How to win a future for your family when the kids need feeding and the bills want paying.
• Content - main points
• I am like you – I get too busy to plan ahead, I have a tendency to deal with what or whoever squeals loudest, I get tired …
• Before and after – life before I made the decision to start my own business – life after I made the decision. Comparisons – several examples.
• The hardest part of making the decision and acting on it was … Examples.
• The best part of making the decision … Examples. People who inspired me to act.
• What I’ve learned in the process about my family, others and myself … Examples.
• How I keep myself inspired … goal setting, listening and learning from others
• The future – a possible way forward for you, the women in the audience listening.

It’s not a speech yet but you can see the beginnings of its shape and how she’s used her knowledge of the audience to ensure giving them something they’ll enjoy listening to and identify with.

How? (How long will I speak for? How will I deliver my speech?)

There are two important 'hows' to consider.

1. How long have I got to speak?

The first is HOW long have I got to speak.

The time allocation you have been given will determine what you put into your speech and what you will leave out.

If you have a relatively short time, 3-5 minutes, you will need to either focus on one major topic with examples to illustrate or settle for covering a maximum of three lightly.

The purpose of your speech and your audience will help you make the most relevant choice. A longer time gives you more freedom to develop several ideas/themes fully.

2. How will I deliver my presentation?

The second 'how' relates to the method of presentation. HOW will you deliver this speech?

For example:

• Will this be a speech told with humor?
• Will you have a 'show and tell'? (This is when you take objects relevant to your speech to illustrate your points. It could be photographs or other items if they are suitable to transport.)
• Could you give a demonstration?

Shaping delivery to meet different learning styles

When you consider this 'how' bear in mind the different needs of your audience. Most people have a preferred mode for receiving information. That is their learning style.

Some people understand well through listening. They are called 'auditory'.

Some people get most of their understanding through looking. They are called 'visual'.

Others receive and understand information best when they can touch, feel or do what is being explained to them. These are the 'kinesthetics'.

Most of us have a preference for one or two modes. For instance, I am 'auditory' and 'visual'. I want to hear and see.  

A considerate speaker tries to include all three modes (learning styles) in their speech.

(For more on catering for learning styles with examples see the foot of the page.)

Delivery and time are yoked together

How you to choose to deliver your presentation is governed by the time you have available. If it is short, you may have to leave out a 'show and tell' or a demonstration but you will always be able to include something to meet all three modes satisfactorily.

'HOW' example from Martha's brainstorm notes 

Let’s return to Martha’s Notes to see what she does with the 'how' segment of her brainstorm.

How long? Time available = 10 minutes. (Maybe a little more but that depends on the rest of the agenda of the meeting and how well it flows. Could be some space for questions from the audience and answer.)

How to present? Definitely with humor! Also take some fliers, business cards and samples of finger food along. These can be available for people to pick up at the end of the presentation.

WHEN will this speech be given?

WHEN has two aspects you'll want to take into consideration.

The first is the actual date you have to have it ready for delivery. That lets you know how much time you have for preparation. Is it three weeks, six weeks, or two days?

You'll use that information to plan your workflow. For example, allocating yourself one week to get your preliminary outline and any research required, completed.   

The second aspect is the actual time of day and season you deliver a speech. This can have an impact on what you do and say.

For example: You can use an early bird start in the middle of winter on a wet Monday morning effectively by acknowledging the efforts people have made to be there, and by making sure the heaters are on and there's hot coffee available.

Finding ways of tying in what is happening in the 'here and now' is a good way to connect with your audience.

A word of warning : Be conscious about presenting difficult or challenging material when people are either both tired and hungry (just before lunch or dinner) or when they’ve just eaten! Concentration spans are not at their best in either situation. If possible save this type of content for a mid-morning or afternoon slot.

Martha’s Notes, WHEN:  2.45pm, Wednesday, 2nd August – Summer heat

WHERE will this presentation take place?

The environment/room/space you are to speak can play a big role in shaping the final presentation of your speech.

Points to consider are:

• Where will I be in relation to the audience?
• Will they see me easily?
• Will they hear me easily?
• Do I need a microphone?
• Is there a place to put notes if I’m using them?
• Where can I set up my samples for people to take them easily?
• Are there power points if I want to use any electronic devices?
• Do I have to provide everything I want to use (e.g.: computer, screen, leads…)?

Many fully prepared, beautifully rehearsed speeches fail because insufficient thought has gone into where they are to take place.

It’s no fun when people can neither see nor hear you or the carefully thought through demonstration is stymied through lack of an electric socket in the right place!

Martha’s Notes, WHERE: Church meeting room. It can seat everybody comfortably and there’s room for a table to put out a display of fliers and trays of food, paper napkins etc. Arrange the chairs in a horseshoe or semi-circle so everybody can see clearly.

Pulling the brainstorm notes together in an outline

Once you've worked your way through making notes under your WHY, WHO, WHAT, HOW, WHEN, and WHERE headings, you're ready for the next step.

That's picking and choosing, then re-ordering and re-writing the material you've taken from the WHAT and HOW segments of your brainstorm until you're satisfied it flows well and meets your speech purpose.

After you’ve completed outlining your speech, you’ll be ready to do any extra research required, and then you’re on to the task of writing your speech.

Martha's completed outline

Here's Martha’s Finished Outline as an example. 

Speech length : 15 minutes with extra time for a 'Question and Answer' session at the end of the presentation.

Speech title : How to win a future for your family when the kids need feeding, and the bills want paying

Introduction (2.5 minutes): Thanks for coming today … Summer heat, we’d all rather be at beach reading a book under a sun umbrella….etc. But I hope I’ve got something for you that’ll more than make up for it. I look around the hall and I see a lot of women just like me: women, who work hard, love their families, etc., … want the best for them.

(Insert anecdotal humor, perhaps a small personal story about credit cards. For instance, the only way I could manage them was to banish them the bottom drawer of the filing cabinet. Or use them to test how sharp my scissors were.)

Main Idea 1 (3 minutes): Introduce business and what it is.

Explain how it functions on a daily basis. Briefly outline long-term goals.

(Quick show-and-tell with flyers and food. Invite people to sample at end and ask questions.)

Main idea 2 (3.5 minutes): My life before the business (tie to women in audience). My life after business started. What I have achieved. The hardest part about starting, staying in business. The best part about starting, staying in business. People who have inspired me.

Main idea 3 (3.5 minutes): What I’ve learned in the process about my family, others and myself … Examples. How I keep myself inspired … goal setting, listening and learning from others

Summary : (2.5 minutes): Very quick round up of principal points. The future – the way forward for you, the women in the audience listening. Invite questions if time. Remind them about the fliers and the food! Thank organizers.

Summary - Core speech planning questions

That’s it! Very short, sweet and simple.

There’s nothing magical about planning your speech. It's just methodical: one-step-after-another. If you find yourself flustered go back to the core brainstorm headings and ask yourself the key questions once more.

• WHY am I giving this presentation? What is my purpose?What do I want my audience to do, think, or feel as a result of having heard me speak?
• WHO is this speech for?
• WHAT am I going to tell them that’s relevant and interesting?
• HOW long is the speech expected to be?
• HOW am I going to present it?
• WHEN is the speech for? (Date, day, time, season)
• WHERE is the speech going to happen? (Hall, outdoors, stadium…)

Write your answers down and let them be your guide.

Remember this is not your finished speech.

It’s your outline * : a map of what you’re going to cover.

Don’t spend too much time trying to get it perfect. You’ll want that energy for researching, writing and rehearsing!

And guess what is coming up next?

* If you'd like more about outlining a speech, including a printable outline template to use, go to sample speech outline .

Getting from planning to delivery

Here are links to articles on:

• how to research your speech . The reasons for research are discussed under the heading below -"When and What to Research"
• how to write your speech
• how to prepare and use cue cards. The benefits of using cue cards over reading from a word-for-word script are enormous. Because you are freed from having to focus on your notes you can interact with your audience directly. Your speech becomes more spontaneous and "in-the-moment".
• how to use story telling to enrich your speech . Do consider weaving your personal stories into your speech. They add tremendous audience appeal. 
• how to use props. If you're planning a "show and tell" type speech, this page is essential reading.
• how to rehearse. Rehearsal will lift your speech from ordinary to extraordinary. You'll find out privately where the glitches are, rather than publicly. It gives you an opportunity to refine your delivery.  I think it's absolutely essential!  

When and what to research

If you already know your subject thoroughly, inside out, back to front and sideways, there will be no need to research and you can skip this part of planning your speech.

BUT if you don’t, the outline should point up the gaps needing to be filled with specific information.

In our example it there seems little need for Martha to do any further research, as this speech is her personal story.

However, there are a number of ways she could strengthen her speech and add real benefits for her audience.

For example: she could bring along fliers from local training institutions providing courses especially geared for women setting up business on their own or she could provide a list of business women in the community willing to mentor and advise women in start-ups. A reading list would be helpful, as would a resource list.

All of these ideas need researching before presenting.

Careful research adds authority to your work. It shows care, thought and dedication to getting it right. Your audience will appreciate and respect you for it.

NB. If you are presenting material as fact rather than as opinion, check it! Make sure you know rather than think you know. If you can’t find out, then say so.

PS. Remember those modes or preferred learning styles?

Did you pick how Martha planned to meet each of them in her outline?

For the 'auditory' learners she would tell her story using her voice in a lively, interesting-to-listen-to way! Nothing turns an auditory focused person's ears off faster than a monotone drawl.

For the 'visual' people, she would provide fliers and food to see. Plus her appearance and body language would 'say' to them, this is a vibrant, purpose-filled person who loves what she does.

And lastly, she would use 'word pictures' to illustrate the points she made in her speech. The 'visual' would literally 'see' where she was coming from by using their imagination to recreate her images in their own minds!

For the 'kinesthetics', Martha planned to actively tell her story. She would use vivid 'action' words describing how she did things.

Example: ' I started a business.'  is bland. It doesn't communicate any of the effort or feelings involved.

By contrast: ' I started my own business. What a journey! I know you've watched your children learning to walk. Well, that was me! I fell. I skinned my knees and bruised myself. I got up, took two steps and crashed again...'

You get the idea. This is action, living and real.

The 'kinesthetic' folk will appreciate and know what she is talking about.

Additionally, Martha's fliers and food will appeal too. They can hold them, actively read the fliers and taste the food.

Lastly, they will be aware of what Martha does while she's talking to them. Is she conveying energy, excitement and action in her body language? If so, she'll have them with her!

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What this handout is about

This handout will help you create an effective speech by establishing the purpose of your speech and making it easily understandable. It will also help you to analyze your audience and keep the audience interested.

What’s different about a speech?

Writing for public speaking isn’t so different from other types of writing. You want to engage your audience’s attention, convey your ideas in a logical manner and use reliable evidence to support your point. But the conditions for public speaking favor some writing qualities over others. When you write a speech, your audience is made up of listeners. They have only one chance to comprehend the information as you read it, so your speech must be well-organized and easily understood. In addition, the content of the speech and your delivery must fit the audience.

What’s your purpose?

People have gathered to hear you speak on a specific issue, and they expect to get something out of it immediately. And you, the speaker, hope to have an immediate effect on your audience. The purpose of your speech is to get the response you want. Most speeches invite audiences to react in one of three ways: feeling, thinking, or acting. For example, eulogies encourage emotional response from the audience; college lectures stimulate listeners to think about a topic from a different perspective; protest speeches in the Pit recommend actions the audience can take.

As you establish your purpose, ask yourself these questions:

• What do you want the audience to learn or do?
• If you are making an argument, why do you want them to agree with you?
• If they already agree with you, why are you giving the speech?
• How can your audience benefit from what you have to say?

Audience analysis

If your purpose is to get a certain response from your audience, you must consider who they are (or who you’re pretending they are). If you can identify ways to connect with your listeners, you can make your speech interesting and useful.

As you think of ways to appeal to your audience, ask yourself:

• What do they have in common? Age? Interests? Ethnicity? Gender?
• Do they know as much about your topic as you, or will you be introducing them to new ideas?
• Why are these people listening to you? What are they looking for?
• What level of detail will be effective for them?
• What tone will be most effective in conveying your message?
• What might offend or alienate them?

For more help, see our handout on audience .

Creating an effective introduction

Get their attention, otherwise known as “the hook”.

Think about how you can relate to these listeners and get them to relate to you or your topic. Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech. Speakers often begin with anecdotes to hook their audience’s attention. Other methods include presenting shocking statistics, asking direct questions of the audience, or enlisting audience participation.

Establish context and/or motive

Explain why your topic is important. Consider your purpose and how you came to speak to this audience. You may also want to connect the material to related or larger issues as well, especially those that may be important to your audience.

Get to the point

Tell your listeners your thesis right away and explain how you will support it. Don’t spend as much time developing your introductory paragraph and leading up to the thesis statement as you would in a research paper for a course. Moving from the intro into the body of the speech quickly will help keep your audience interested. You may be tempted to create suspense by keeping the audience guessing about your thesis until the end, then springing the implications of your discussion on them. But if you do so, they will most likely become bored or confused.

For more help, see our handout on introductions .

Making your speech easy to understand

Repeat crucial points and buzzwords.

Especially in longer speeches, it’s a good idea to keep reminding your audience of the main points you’ve made. For example, you could link an earlier main point or key term as you transition into or wrap up a new point. You could also address the relationship between earlier points and new points through discussion within a body paragraph. Using buzzwords or key terms throughout your paper is also a good idea. If your thesis says you’re going to expose unethical behavior of medical insurance companies, make sure the use of “ethics” recurs instead of switching to “immoral” or simply “wrong.” Repetition of key terms makes it easier for your audience to take in and connect information.

Incorporate previews and summaries into the speech

For example:

“I’m here today to talk to you about three issues that threaten our educational system: First, … Second, … Third,”

“I’ve talked to you today about such and such.”

These kinds of verbal cues permit the people in the audience to put together the pieces of your speech without thinking too hard, so they can spend more time paying attention to its content.

Use especially strong transitions

This will help your listeners see how new information relates to what they’ve heard so far. If you set up a counterargument in one paragraph so you can demolish it in the next, begin the demolition by saying something like,

“But this argument makes no sense when you consider that . . . .”

If you’re providing additional information to support your main point, you could say,

“Another fact that supports my main point is . . . .”

Helping your audience listen

Rely on shorter, simpler sentence structures.

Don’t get too complicated when you’re asking an audience to remember everything you say. Avoid using too many subordinate clauses, and place subjects and verbs close together.

Too complicated:

The product, which was invented in 1908 by Orville Z. McGillicuddy in Des Moines, Iowa, and which was on store shelves approximately one year later, still sells well.

Easier to understand:

Orville Z. McGillicuddy invented the product in 1908 and introduced it into stores shortly afterward. Almost a century later, the product still sells well.

Limit pronoun use

Listeners may have a hard time remembering or figuring out what “it,” “they,” or “this” refers to. Be specific by using a key noun instead of unclear pronouns.

Pronoun problem:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This cannot continue.

Why the last sentence is unclear: “This” what? The government’s failure? Reality TV? Human nature?

More specific:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This failure cannot continue.

Keeping audience interest

Incorporate the rhetorical strategies of ethos, pathos, and logos.

When arguing a point, using ethos, pathos, and logos can help convince your audience to believe you and make your argument stronger. Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience’s emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.

Use statistics and quotations sparingly

Include only the most striking factual material to support your perspective, things that would likely stick in the listeners’ minds long after you’ve finished speaking. Otherwise, you run the risk of overwhelming your listeners with too much information.

Watch your tone

Be careful not to talk over the heads of your audience. On the other hand, don’t be condescending either. And as for grabbing their attention, yelling, cursing, using inappropriate humor, or brandishing a potentially offensive prop (say, autopsy photos) will only make the audience tune you out.

Creating an effective conclusion

Restate your main points, but don’t repeat them.

“I asked earlier why we should care about the rain forest. Now I hope it’s clear that . . .” “Remember how Mrs. Smith couldn’t afford her prescriptions? Under our plan, . . .”

Call to action

Speeches often close with an appeal to the audience to take action based on their new knowledge or understanding. If you do this, be sure the action you recommend is specific and realistic. For example, although your audience may not be able to affect foreign policy directly, they can vote or work for candidates whose foreign policy views they support. Relating the purpose of your speech to their lives not only creates a connection with your audience, but also reiterates the importance of your topic to them in particular or “the bigger picture.”

Practicing for effective presentation

Once you’ve completed a draft, read your speech to a friend or in front of a mirror. When you’ve finished reading, ask the following questions:

• Which pieces of information are clearest?
• Where did I connect with the audience?
• Where might listeners lose the thread of my argument or description?
• Where might listeners become bored?
• Where did I have trouble speaking clearly and/or emphatically?
• Did I stay within my time limit?

Other resources

• Toastmasters International is a nonprofit group that provides communication and leadership training.
• Allyn & Bacon Publishing’s Essence of Public Speaking Series is an extensive treatment of speech writing and delivery, including books on using humor, motivating your audience, word choice and presentation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Boone, Louis E., David L. Kurtz, and Judy R. Block. 1997. Contemporary Business Communication . Upper Saddle River, NJ: Prentice Hall.

Ehrlich, Henry. 1994. Writing Effective Speeches . New York: Marlowe.

Lamb, Sandra E. 1998. How to Write It: A Complete Guide to Everything You’ll Ever Write . Berkeley: Ten Speed Press.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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10 Tips for Improving Your Public Speaking Skills

Few are immune to the fear of public speaking. Marjorie North offers 10 tips for speakers to calm the nerves and deliverable memorable orations.

Marjorie North

Snakes? Fine. Flying? No problem. Public speaking? Yikes! Just thinking about public speaking — routinely described as one of the greatest (and most common) fears — can make your palms sweat. But there are many ways to tackle this anxiety and learn to deliver a memorable speech.

In part one of this series,  Mastering the Basics of Communication , I shared strategies to improve how you communicate. In part two, How to Communicate More Effectively in the Workplace , I examined how to apply these techniques as you interact with colleagues and supervisors in the workplace. For the third and final part of this series, I’m providing you with public speaking tips that will help reduce your anxiety, dispel myths, and improve your performance.

Here Are My 10 Tips for Public Speaking:

1. nervousness is normal. practice and prepare.

All people feel some physiological reactions like pounding hearts and trembling hands. Do not associate these feelings with the sense that you will perform poorly or make a fool of yourself. Some nerves are good. The adrenaline rush that makes you sweat also makes you more alert and ready to give your best performance.

The best way to overcome anxiety is to prepare, prepare, and prepare some more. Take the time to go over your notes several times. Once you have become comfortable with the material, practice — a lot. Videotape yourself, or get a friend to critique your performance.

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2. Know Your Audience. Your Speech Is About Them, Not You.

Before you begin to craft your message, consider who the message is intended for. Learn as much about your listeners as you can. This will help you determine your choice of words, level of information, organization pattern, and motivational statement.

3. Organize Your Material in the Most Effective Manner to Attain Your Purpose.

Create the framework for your speech. Write down the topic, general purpose, specific purpose, central idea, and main points. Make sure to grab the audience’s attention in the first 30 seconds.

4. Watch for Feedback and Adapt to It.

Keep the focus on the audience. Gauge their reactions, adjust your message, and stay flexible. Delivering a canned speech will guarantee that you lose the attention of or confuse even the most devoted listeners.

5. Let Your Personality Come Through.

Be yourself, don’t become a talking head — in any type of communication. You will establish better credibility if your personality shines through, and your audience will trust what you have to say if they can see you as a real person.

6. Use Humor, Tell Stories, and Use Effective Language.

Inject a funny anecdote in your presentation, and you will certainly grab your audience’s attention. Audiences generally like a personal touch in a speech. A story can provide that.

7. Don’t Read Unless You Have to. Work from an Outline.

Reading from a script or slide fractures the interpersonal connection. By maintaining eye contact with the audience, you keep the focus on yourself and your message. A brief outline can serve to jog your memory and keep you on task.

8. Use Your Voice and Hands Effectively. Omit Nervous Gestures.

Nonverbal communication carries most of the message. Good delivery does not call attention to itself, but instead conveys the speaker’s ideas clearly and without distraction.

9. Grab Attention at the Beginning, and Close with a Dynamic End.

Do you enjoy hearing a speech start with “Today I’m going to talk to you about X”? Most people don’t. Instead, use a startling statistic, an interesting anecdote, or concise quotation. Conclude your speech with a summary and a strong statement that your audience is sure to remember.

10. Use Audiovisual Aids Wisely.

Too many can break the direct connection to the audience, so use them sparingly. They should enhance or clarify your content, or capture and maintain your audience’s attention.

Practice Does Not Make Perfect

Good communication is never perfect, and nobody expects you to be perfect. However, putting in the requisite time to prepare will help you deliver a better speech. You may not be able to shake your nerves entirely, but you can learn to minimize them.

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About the Author

North is a consultant for political candidates, physicians, and lawyers, and runs a private practice specializing in public speaking, and executive communication skills. Previously, she was the clinical director in the department of speech and language pathology and audiology at Northeastern University.

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How To Write A Speech That Inspires You Audience: 13 Steps

Learn how to write a speech that will effectively reach your audience.

A good speech is a powerful tool. Effective speeches make people powerful, whether in the hands of a world leader trying to get people to believe their ideology or in the mouth of a teacher trying to inspire students. A well-written speech can lift the hearts of a nation in times of war, inspire people to action when complacency is commonplace, honor someone who has died, and even change a nation’s mind on a particular topic, which, in turn, can change history.

Excellent speech writing is a skill that you must learn. While public speaking may come naturally to some people, the sentence structure and nuances of a powerful speech are something you must learn if you are going to gain the audience’s attention.

So how can you learn how to write a speech? The writing process is a little different than the process you’d use to write a paper or essay, so here is a guide that can help.

Materials Needed

Step 1: define your purpose, step 2: determine your audience, step 3: start your research, step 4: choose the right length, step 5: create an outline, step 6: craft the introduction, step 7: write the body, step 8: use transitions, step 9: conclude your speech, step 10: add some spice, step 11. implement spoken language, step 12: edit your speech, step 13: read it out.

• Research materials
• Audience demographic information

Before you can write a speech, you must know the purpose of your speech. You can deliver many types of speeches, and the purpose will determine which one you are giving. While there may be more than these, here are some common types of speeches:

• Informative speech: An informative speech strives to educate the audience on a topic or message. This is the type of speech a teacher gives when delivering a lecture. “ First World Problems ” by Sarah Kwon is an excellent example of an informative speech.
• Entertaining speech: This speech strives to amuse the audience. These are typically short speeches with funny, personal stories woven in. A wedding guest giving a speech at a wedding may be an example of this type of speech.
• Demonstrative speech: This speech demonstrates how to do something to the audience. A company showing how to use a product is delivering this type of speech.
• Persuasive speech: This speech aims to persuade the audience of your particular opinion. Political speeches are commonly persuasive. Martin Luther King, Jr.’s famous “ I Have a Dream ” speech is an example of a persuasive speech, as it called the government to make changes that protected civil and economic rights.
• Oratorical speech: An oratory is a formal speech at an event like a funeral or graduation. The goal is to express an opinion and inspire the audience, but not necessarily to persuade.
• Motivational speech: These speeches inspire people to take action, such as to improve themselves or to feel better and happier. For example, a coach may deliver this kind of speech to his players during halftime to inspire them to win the game. Steve Jobs’ 2005 Stanford Commencement Address is an excellent example of a motivational speech.
• Eulogy: A Eulogy is a funeral speech. This speech is given to the mourners at someone’s funeral and talks about the excellent character rates of the person who died. “ Eulogy for Rosa Parks ” is a famous example of this type of speech given by Oprah Winfrey in 2015.
• Explanatory speech: This final speech type describes a situation or item. These speeches often have step-by-step instructions on how to do a particular thing.

Your audience members are an essential part of the speech writing process. Consider taking notes about your audience before you start writing your speech. You can even make a fake audience member you are writing toward as you prepare your speech. Even though they do not directly impact what you talk about, they should impact how you talk about it. Therefore, you must write your speech to reach that particular audience.

For example, if you are writing a speech for an audience that does not agree with you, you will need to bring more facts and figures to persuade them of your opinion. On the other hand, if you are writing a speech for an audience already on your side, you must encourage them to hold the line. To get to know your audience, consider factors like:

• Income level
• Pain points
• Questions they might ask

Before you outline or write your speech, you must know some facts about the big idea or speech topic. So perform some research, and take notes. See if you can find any new or surprising information in your research. If it was new and surprising, it also might be to your audience members. You can use this research to make the essential points of your piece.

Finally, know the required length of your speech. Speeches usually have time limits, not word count limits. You will need to know the desired length before you can start writing the speech, or you will end up with a speech that is too long or too short. The length of your speech will vary depending on where you are giving it and who your audience is.

Generally, a 20-minute speech is standard when delivering a speech to adults in a professional or academic setting. However, if you are a student who is preparing a speech for a classroom, you may be limited to three to five minutes. Sometimes speakers will get booked to take on a 60-minute session, but if you talk for 60 minutes, you will lose the attention of some of your audience members.

Remember, some of the most famous speeches in history are very short. President Abraham Lincoln’s “ Gettysburg Address ” was less than 300 words long and took less than two minutes to deliver. President Franklin Roosevelt’s “ Day of Infamy ” speech lasted less than 10 minutes. However, knowing your speech’s length can be challenging after you prepare it. Generally, a double-spaced page of writing will take about 90 seconds to speak. Thus, a 20-minute speech will take about 13 typed, double-spaced pages if you type out your entire speech.

Consider using a words-to-minutes calculator to determine how long your speech likely is. Remember that the average English speaker speaks 140 words a minute. You may get up to 170 words a minute if you speak fast. If your speech is slow, it may be as little as 110 words a minute.

Now you are ready to start writing. Before you write a speech, you must create an outline. Some public speakers will speak from an outline alone, while others will write their speech word-for-word. Both strategies can lead to a successful speech, but both also start with an outline. Your speech’s outline will follow this template:

• Introduction: Introduces your main idea and hooks the reader’s attention.
• Body: Covers two to three main points with transitions.
• Conclusion: Summarizes the speech’s points and drive home your main message.

As you fill in these areas, answer these questions: Who? What? Why? and How? This will ensure you cover all the essential elements your listeners need to hear to understand your topic. Next, make your outline as detailed as you can. Organize your research into points and subpoints. The more detail on your outline, the easier it will be to write the speech and deliver it confidently.

As you prepare your speech, your introduction is where you should spend the most time and think. You only have moments to capture your audience’s attention or see them zone out in front of you. However, if you do it right, you will cause them to turn to you for more information on the topic. In other words, the introduction to a speech may be the most memorable part, so it deserves your attention. Therefore, you must have three main parts:

• Hook: The hook is a rhetorical question, funny story, personal anecdote, or shocking statistic that grabs the listener’s attention and shows them why your speech is worth listening to.
• Thesis: This is your main idea or clear point.
• Road map: You will want to preview your speech outline in the introduction.

Here is an example of a good introduction for a persuasive speech from Jamie Oliver’s TED Talk about children and food:

“Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat.”

This shocking statistic gets the audience’s attention immediately. In his speech, Oliver details why America’s food choices are so poor, how it affects them, and how we can teach children to do better.

Here is an example of an informative speech about pollution and what can be done about it. This introduction follows the template perfectly.

“I want you to close your eyes for a minute and picture a beautiful oceanfront. The sound of the waves crashing on the sand while seagulls fly overhead. Do you have it? Now I am going to say one word that will destroy that image: Pollution. What changed in your mental picture? Do you now see sea turtles with bottles on their head or piles of debris washing on shore? Marine pollution is a massive problem because plastic does not decompose. Not only does it use up many resources to create, but it rarely gets disposed of properly. We must protect our natural areas, like that beautiful beach. Today I am going to show you how destructive the effects of plastic can be, how it is managing our natural resources, and what steps we can take to improve the situation.”

Now you are ready to write the body of your speech. Draw from your research and flesh out the points stated in your introduction. As you create your body, use short sentences. People can’t listen as long as they can read, so short and sweet sentences are most effective. Continuing the theme of the marine pollution speech, consider this body paragraph.

“You might be thinking plastic isn’t a big deal. Let’s think for a minute that you’re at the beach drinking bottled water. According to “The Problem with Plastic,” an article by Hannah Elisbury, one out of every six plastic water bottles ends up in recycling. The rest become landfill fodder. Worse, many get dropped in nature. Perhaps you are packing up at the end of your beach trip and forget to grab your bottle. Maybe your kid is buried in the sand. Now it’s adding pollutants to the water. That water becomes part of the drinking water supply. It also becomes part of the fish you eat at your favorite seafood restaurant. Just one bottle has big consequences.”

As you write the body, don’t stress making every word perfect. You will revise it later. The main goal is to get your ideas on paper or screen. This body paragraph is effective for two reasons. First, the audience members likely use water bottles, which resonates with them. Second, she uses a resource and names it, which gives your work authority.

It would be best to use transitions to move from each speech section. This keeps the audience engaged and interested. In addition, the transitions should naturally merge into the next section of the speech without abruptness. To transition between points or ideas, use transition words. Some examples include:

• Coupled with
• Following this
• Additionally
• Comparatively
• Correspondingly
• Identically
• In contrast
• For example

You can also use sequence words, like first, second, third, etc., to give the idea of transition from one thought to the next. Make sure your speech has several transition words to drive it through to completion and to keep the audience engaged.

In his speech “ Their Finest Hour ,” Winston Churchill uses transitions well. Here is an excerpt from his conclusion:

“ But if we fail, then the whole world, including the United States, including all that we have known and cared for, will sink into the abyss of a new Dark Age made more sinister, perhaps more protracted, by the lights of perverted science. Therefore, let us brace ourselves to our duties and bear ourselves that, if the British Empire and its Commonwealth last for a thousand years, men will still say, “This was their finest hour.”

Notice that he uses “therefore,” “so,” and “but.” Each of these transition words effectively moves the speech along.

Your conclusion needs to restate your thesis but differently. It should personalize the speech to the audience, restate your main points and state any key takeaways. Finally, it should leave the audience with a thought to ponder.

Here are some practical ways to end a speech:

• Use a story
• Read a poem
• State an inspirational quote
• Summarize the main points
• Deliver a call to action

Here are some examples of fantastic conclusions:

• Here is an excellent example of a concluding statement for an inspirational graduation speech: “As you graduate, you will face great challenges, but you will also have great opportunities. By embracing all that you have learned here, you will meet them head-on. The best is yet to come!”
• A CEO that is trying to inspire his workforce might conclude a speech like this: “While the past year had challenges and difficulties, I saw you work through them and come out ahead. As we move into the next year, I am confident we will continue to excel. Let’s join hands, and together this can be the best year in company history!”
• In “T he Speech to Go to the Moon, ” President Kennedy concluded this way: “ Many years ago the great British explorer George Mallory, who was to die on Mount Everest, was asked why did he want to climb it. He said, “Because it is there. Well, space is there, and we’re going to climb it, and the moon and the planets are there, and new hopes for knowledge and peace are there. And, therefore, as we set sail we ask God’s blessing on the most hazardous and dangerous and greatest adventure on which man has ever embarked.” Many speechwriters say something like “in conclusion” or “that’s all I have for you today.” This is not necessary. Saying “in conclusion” could cause your audience to stop listening as they anticipate the end of the speech, and stating that you have said all you need to say is just unnecessary.

Now that you have the basic structure, you’re ready to add some spice to your speech. Remember, you aren’t reading a research essay. Instead, you are making an exciting and engaging spoken presentation. Here are some ideas:

• Consider giving your speech some rhythm. For example, change the wording, so it has a pace and cadence.
• Work to remove a passive voice from your sentences where possible. Active speaking is more powerful than passive.
• Use rhetorical questions throughout because they make the listener stop and think for a moment about what you are saying.
• Weave some quotes into your speech. Pulling famous words from other people will make your speech more interesting.
• Where possible, use personal stories. This helps your audience engage with you as the speaker while keeping the speech interesting.

You may not use all of these ideas in your speech, but find some that will work for the type of speech you plan to give. They will make it more exciting and help keep listeners engaged in what you are saying.

Writing a speech is not like writing a paper. While you want to sound educated with proper grammar , you need to write in the way you speak. For many people, this is much different from the way they write. Not only will you use short sentences, but you will also use:

• Familiar vocabulary: This is not the time to start adding scientific terminology to the mix or jargon for your industry that the audience won’t understand. Use familiar vocabulary.
• Transitions: Already discussed, but spoken language uses many transition words. Your speech should, too.
• Personal pronouns: “You” and “I” are acceptable in a speech but not in academic writing.
• Colloquialisms: Colloquialisms are perfectly acceptable in a speech, provided the audience would readily understand them.
• Contractions: We use contractions when we speak, so we also use them in speeches, while some writing platforms and assignments do not allow them.
• Repetition: Repeating words and phrases makes them memorable. This helps emphasize the main ideas and works well in speeches.

Now you are ready to edit your speech. Remember, spoken language is acceptable, but grammar errors may not be ideal. As you edit, pay attention to the length of sentences. Shorten any long ones. Also, watch for those transition words. Add them in if you need to. Remember, a well-written speech takes time. Put in the effort to revise and improve it, and you will be rewarded with an effective speech that is easy to deliver. If you still need help, our guide to grammar and syntax explains more.

Now that you have written your speech, you are ready to read it. Read it out loud at your average speaking speed, and time yourself. This will tell you if you are within your allotted time limit. However, reading it has another benefit. When you read the piece, you can determine if it flows smoothly. You may catch grammar issues or poor transitions that you can change. Look for places where the speech may be hard to speak and adjust those sentences to make them more accessible.

After you update the speech, practice it again. Reading it, revising it, rereading it, and repeating it will help you create a speech that flows well. This process will also help you become familiar with the speech so you can deliver it confidently when your speaking engagement comes.

Looking for inspiration? Read our round-up of argumentative essays !

Nicole Harms has been writing professionally since 2006. She specializes in education content and real estate writing but enjoys a wide gamut of topics. Her goal is to connect with the reader in an engaging, but informative way. Her work has been featured on USA Today, and she ghostwrites for many high-profile companies. As a former teacher, she is passionate about both research and grammar, giving her clients the quality they demand in today's online marketing world.

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Planning Your Speech

Being confident in your speech making and your public speaking means that you should fully prepare for your speech! Here are some tips to write a great speech!

1. Determine the purpose of your speech.  Whether it is a persuasive essay, argumentative essay, or just an informative one you need to know why you are giving the speech. Generally you may be told what kind of speech to write for your assignment, but if you have a choice on what type of speech you need to give it's important to know what you want to tell your audience. 

2. Identify your audience.  This may depend on your assignment but you need to know your audience to know what type of the information you are giving to them. Are you giving a speech to people who don't have any knowledge on the subject? Experts in the field? Or are you just speaking in front of your professor and fellow classmates? Understanding your audience helps you determine the scope of the detail in your speech and how you can keep the audience captivated. 

3. Create your claim (or thesis).  Just like writing a paper, your speech needs a thesis. Your claim is the main idea for your speech, and you will spend your speech providing evidence that supports your claim. 

4. Collect your evidence.  You need to support your claim with evidence. Evidence may include: surveys, statistics, anecdotal evidence, or even your own experience. 

5. Start determining how you will organize your speech.  Just like an essay, a speech has a similar structure. Your introduction, body, supporting evidence, and conclusion. It's helpful to write down your speech in a similar way you would write an essay. 

Giving Your Speech

Glossophobia, or the fear of public speaking, is very common. Below are some speech-giving tips that can help reduce your anxiety!

1. Talk to someone if you are feeling stressed.  Talk to a counselor, your professor, or just a friend. It's always helpful to talk about your worries and get support from people around. 

2. Know what you're talking about.  You will be more comfortable reciting your speech when you have some knowledge on the subject. While you are researching and preparing your speech, get some preliminary background information so you feel more confident with the subject. This also helps if you get any surprise questions from your audience!

3. Practice.  Practice, practice, practice. In the mirror, in front of some friends, in front of your classmates. Be comfortable with the words, the structure of your speech, and knowing the order in which you will present your main ideas. 

4. Organize your materials.  Disorganization the day of your speech can worsen your anxiety! Prepare the night before by setting out all of your demonstrative items (poster, powerpoint, pictures), make sure any notecards are in order, and set aside your clothes if you are dressing up for your speech. It's also important to make sure the technology in the room you are presenting in has everything you need (check with your professor)!

5. Study other speeches.  You don't need to study the great orators of the world to learn how to improve your speeches. TED Talks, interviews from people you look up to, and even watching YouTube videos can help improve your public speaking skills. 

6. Don't rely on Powerpoints/posters.  Items like Powerpoints and posters that you use for your speech are meant to support you and not be something that you read off of the entire time. If you can do without visual aids or if they are not required for your speech, you may decide not to use any at all. Try to have as little text as possible on them--you won't be able to read off of them and your audience will not be distracted reading the slides. 

7. Focus on your message.  Don't get caught up in little details, your stories, or any jokes you may have in your speech. Focus on your claim so your message is understood by your audience. 

8. Don't apologize.  Everyone makes a mistake. Technical difficulties can happen to every one. Don't let minor issues such as forgetting a part of your speech or getting a little mixed up derail your presentation. Your audience may not even notice the small mistake. If you feel like you need to make an apology, make a small one and continue on. You've got this!

9. Look around the room.  You should always give your audience your full attention. It might be a small classroom of a few students or a massive auditorium but your audience is very important. Focus on different parts of the room that you can spend a few seconds on during the speech. If you can't decide where to look, focus on a specific person. 

10. Be yourself.  You can reduce your anxiety by just being yourself. Involved your personality in how you present information; use your pitch and create a style that's meaningful and allows the audience to relate to you. And don't forget to smile!

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How To Write A Speech Outline

Do you have a speech coming up soon, but don’t know where to start when it comes to writing it? 

Don’t worry. 

The best way to start writing your speech is to first write an outline.

While to some, an outline may seem like an unnecessary extra step — after giving hundreds of speeches in my own career, I can assure you that first creating a speech outline is truly the best way to design a strong presentation that your audience will remember.

Should I Write A Speech Outline?

You might be wondering if you should really bother with a preparation outline. Is a speaking outline worth your time, or can you get through by just keeping your supporting points in mind?

Again, I highly recommend that all speakers create an outline as part of their speechwriting process. This step is an extremely important way to organize your main ideas and all the various elements of your speech in a way that will command your audience’s attention.

Good public speaking teachers will agree that an outline—even if it’s a rough outline—is the easiest way to propel you forward to a final draft of an organized speech that audience members will love.

Here are a few of the biggest benefits of creating an outline before diving straight into your speech.

Gain More Focus

By writing an outline, you’ll be able to center the focus of your speech where it belongs—on your thesis statement and main idea.

Remember, every illustration, example, or piece of information you share in your speech should be relevant to the key message you’re trying to deliver. And by creating an outline, you can ensure that everything relates back to your main point.

Keep Things Organized

Your speech should have an overall organizational pattern so that listeners will be able to follow your thoughts. You want your ideas to be laid out in a logical order that’s easy to track, and for all of the speech elements to correspond.

An outline serves as a structure or foundation for your speech, allowing you to see all of your main points laid out so you can easily rearrange them into an order that makes sense for easy listening.

Create Smoother Transitions

A speaking outline helps you create smoother transitions between the different parts of your speech.

When you know what’s happening before and after a certain section, it will be easy to accurately deliver transitional statements that make sense in context. Instead of seeming like several disjointed ideas, the parts of your speech will naturally flow into each other.

Save Yourself Time

An outline is an organization tool that will save you time and effort when you get ready to write the final draft of your speech. When you’re working off of an outline to write your draft, you can overcome “blank page syndrome.”

It will be much easier to finish the entire speech because the main points and sub-points are already clearly laid out for you.

Your only job is to finish filling everything in.

Preparing to Write A Speech Outline

Now that you know how helpful even the most basic of speech outlines can be in helping you write the best speech, here’s how to write the best outline for your next public speaking project.

How Long Should A Speech Outline Be?

The length of your speech outline will depend on the length of your speech. Are you giving a quick two-minute talk or a longer thirty-minute presentation? The length of your outline will reflect the length of your final speech.

Another factor that will determine the length of your outline is how much information you actually want to include in the outline. For some speakers, bullet points of your main points might be enough. In other cases, you may feel more comfortable with a full-sentence outline that offers a more comprehensive view of your speech topic.

The length of your outline will also depend on the type of outline you’re using at any given moment.

Types of Outlines

Did you know there are several outline types? Each type of outline is intended for a different stage of the speechwriting process. Here, we’re going to walk through:

• Working outlines
• Full-sentence outlines
• Speaking outlines

Working Outline

Think of your working outline as the bare bones of your speech—the scaffolding you’re using as you just start to build your presentation. To create a working outline, you will need:

• A speech topic
• An idea for the “hook” in your introduction
• A thesis statement
• 3-5 main points (each one should make a primary claim that you support with references)
• A conclusion

Each of your main points will also have sub-points, but we’ll get to those in a later step.

The benefit of a working outline is that it’s easy to move things around. If you think your main points don’t make sense in a certain order—or that one point needs to be scrapped entirely—it’s no problem to make the needed changes. You won’t be deleting any of your prior hard work because you haven’t really done any work yet.

Once you are confident in this “skeleton outline,” you can move on to the next, where you’ll start filling in more detailed information.

Full-sentence outline

As the name implies, your full-sentence outline contains full sentences. No bullet points or scribbled, “talk about x, y, z here.” Instead, research everything you want to include and write out the information in full sentences.

Why is this important? A full-sentence outline helps ensure that you are:

• Including all of the information your audience needs to know
• Organizing the material well
• Staying within any time constraints you’ve been given

Don’t skip this important step as you plan your speech.

Speaking outline

The final type of outline you’ll need is a speaking outline. When it comes to the level of detail, this outline is somewhere in between your working outline and a full-sentence outline. 

You’ll include the main parts of your speech—the introduction, main points, and conclusion. But you’ll add a little extra detail about each one, too. This might be a quote that you don’t want to misremember or just a few words to jog your memory of an anecdote to share.

When you actually give your speech, this is the outline you will use. It might seem like it makes more sense to use your detailed full-sentence outline up on stage. However, if you use this outline, it’s all too easy to fall into the trap of reading your speech—which is not what you want to do. You’ll likely sound much more natural if you use your speaking outline.

How to Write A Speech Outline

We’ve covered the types of outlines you’ll work through as you write your speech. Now, let’s talk more about how you’ll come up with the information to add to each outline type.

Pick A Topic

Before you can begin writing an outline, you have to know what you’re going to be speaking about. In some situations, you may have a topic given to you—especially if you are in a public speaking class and must follow the instructor’s requirements. But in many cases, speakers must come up with their own topic for a speech.

Consider your audience and what kind of educational, humorous, or otherwise valuable information they need to hear. Your topic and message should of course be highly relevant to them. If you don’t know your audience well enough to choose a topic, that’s a problem.

Your audience is your first priority. If possible, however, it’s also helpful to choose a topic that appeals to you. What’s something you’re interested in and/or knowledgeable about? 

It will be much easier to write a speech on a topic you care about rather than one you don’t. If you can come up with a speech topic that appeals to your audience and is interesting to you, that’s the sweet spot for writing and delivering an unforgettable speech.

Write A Thesis Statement

The next step is to ask yourself two important questions:

• What do you want your audience to take away from your speech?
• How will you communicate this main message?

The key message of your speech can also be called your “thesis statement.”

Essentially, this is your main point—the most important thing you hope to get across.

You’ll most likely actually say your thesis statement verbatim during your speech. It should come at the end of your introduction. Then, you’ll spend the rest of your talk expanding on this statement, sharing more information that will prove the statement is true.

Consider writing your thesis statement right now—before you begin researching or outlining your speech. If you can refer back to this statement as you get to work, it will be much easier to make sure all of the elements correspond with each other throughout your speech.

An example of a good thesis statement might read like this:

• Going for a run every day is good for your health.
• It’s important to start saving for retirement early.
• The COVID-19 pandemic had a negative impact on many small businesses.

The second part of this step is to know how you will communicate your main message . For example, if your key point is that running improves physical health, you might get this across by:

• Citing scientific studies that proved running is good for your health
• Sharing your personal experience of going for a run every day

Your goal is for all of your sub-points and supporting material to reflect and support your main point. At the end of the speech, your audience should be appropriately motivated, educated, or convinced that your thesis statement is true.

Once you have a topic for your presentation and a good thesis statement, you can move on to the bulk of the outline.

The first part of your speech is the introduction, which should include a strong “hook” to grab the attention of your audience. There are endless directions you can go to create this hook. Don’t be afraid to get creative! You might try:

• Telling a joke
• Sharing an anecdote
• Using a prop or visual aid
• Asking a question (rhetorical or otherwise)

These are just a few examples of hooks that can make your audience sit up and take notice.

The rest of your introduction shouldn’t be too long—as a general rule of thumb, you want your introduction to take up about 10% of your entire speech. But there are a few other things you need to say.

Briefly introduce yourself and who you are to communicate why the audience should trust you. Mention why you’re giving this speech. 

Explain that you’re going to cover X main points—you can quickly list them—and include your thesis statement. 

You could also mention how long your speech will be and say what your audience will take away from it (“At the end of our 15 minutes together today, you’ll understand how to write a resume”).

Then smoothly transition into the body of your speech.

Next, you’ll write the body of your speech. This is the bulk of your presentation. It will include your main points and their sub-points. Here’s how this should look:

Your subpoints might be anecdotes, visual aids, or studies. However you decide to support your main points, make them memorable and engaging. Nobody wants to sit and listen to you recite a dry list of facts.

Remember, the amount of detail you include right now will depend on which outline you’re on. Your first outline, or working outline, doesn’t have to include every last little detail. Your goal is to briefly encapsulate all of the most important elements in your speech. 

But beyond that, you don’t need to write down every last detail or example right now. You don’t even have to write full sentences at this point. That will come in your second outline and other future drafts.

Your conclusion should concisely summarize the main points of your speech. You could do this by saying, “To recap as I finish up, today we learned…” and reiterate those primary points.

It’s also good to leave the audience with something to think about and/or discuss. Consider asking them a question that expands on your speech—something they can turn over in their minds the rest of the day. 

Or share one final story or quote that will leave them with lasting inspiration. Bonus points if your conclusion circles back around to your introduction or hook.

In other cases, you may want to end with a call to action. Are you promoting something? Make sure your audience knows what it is, how it will benefit them, and where they can find it. Or, your CTA might be as simple as plugging your Twitter handle and asking listeners to follow you.

Finally, don’t forget to say thank you to your audience for taking the time to listen.

Additional Helpful Speechwriting Tips

Your speech outline is important, but it’s not the only thing that goes into preparing to give a presentation. Take a look at these additional tips I recommend to help your speech succeed.

Use Visual Aids

Visual aids are a good way to make sure your audience stays engaged—that they listen closely, and remember what you said. Visual aids serve as an attention-getter for people who may not be listening closely. These aids also ensure that your points are sufficiently supported.

You might choose to incorporate any of the following in your talk:

• A PowerPoint presentation
• A chart or graph
• A whiteboard or blackboard
• A flip chart
• A prop that you hold or interact with

Don’t overdo it. Remember, your speech is the main thing you’re presenting. Any visual aids are just that—aids. They’re a side dish, not the main entrée. Select one primary type of aid for your speech.

If you decide to include visual aids, use your speaking outline to make a note of which items you will incorporate where. You may want to place these items on your working outline. They should definitely be on your full-sentence outline.

Keep Your Audience Engaged

As you write and practice your speech, make sure you’re doing everything you can to keep your audience engaged the entire time. We’ve already talked about including stories and jokes, using visual aids, or asking questions to vary your talk and make it more interesting.

Your body language is another important component of audience engagement. Your posture should be straight yet relaxed, with shoulders back and feet shoulder-width apart. Keep your body open to the audience.

Make eye contact with different people in the audience. Incorporate hand gestures that emphasize certain points or draw attention to your visual aids.

Don’t be afraid to move around whatever space you have. Movement is especially helpful to indicate a clearer transition from one part of your speech to another. And smile! A simple smile goes a long way to help your audience relax.

Practice Your Speech

When you’re done with speechwriting, it’s time to get in front of the mirror and practice. Pay attention to your body language, gestures, and eye contact. 

Practice working with any visual aids or props you will be using. It’s also helpful to make a plan B—for instance, what will you do if the projector isn’t working and you can’t use your slides?

Ask a friend or family member if you can rehearse your speech for them. When you’re through, ask them questions about which parts held their attention and which ones didn’t.

You should also use your speaking outline and whatever other notes you’ll be using in your speech itself. Get used to referring to this outline as you go. But remember, don’t read anything verbatim (except maybe a quote). Your speaking outline is simply a guide to remind you where you’re going.

Learn to Speak Like A Leader

There’s a lot of work that goes into writing a speech outline. That’s undeniable. But an outline is the best way to organize and plan your presentation. When your speech outline is ready, it will be a breeze to write and then present your actual speech.

If you’re looking for more help learning how to become a strong public speaker, I recommend my free 5 Minute Speech Formula . This will help you start writing your speech and turn any idea into a powerful message.

« Previous Post Productivity Tips – Be More Productive With Less Effort Next Post » How To Communicate Effectively In Any Situation

About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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How to Write and Structure a Persuasive Speech

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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

• How many times have you been late for school?
• Does your day begin with shouts and arguments?
• Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

• More than 50 percent of high school students skip breakfast because they just don't have time to eat.
• Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

• Bad moods caused by morning chaos will affect your workday performance.
• If you skip breakfast to buy time, you're making a harmful health decision.
• (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

• We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
• If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

• Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
• Use simple statistics. Don't overwhelm your audience with confusing numbers.
• Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
• 100 Persuasive Speech Topics for Students
• 100 Persuasive Essay Topics
• 50 Argumentative Essay Topics
• How to Write a Persuasive Essay
• 5 Tips on How to Write a Speech Essay
• Tips on How to Write an Argumentative Essay
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• How to Structure an Essay
• Ethos, Logos, Pathos for Persuasion
• What Is Expository Writing?
• Audience Analysis in Speech and Composition
• Definition and Examples of Analysis in Composition
• What an Essay Is and How to Write One
• How to Write a Good Thesis Statement

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Speech Preparation #5: Six Power Principles for Speech Editing

Conventional wisdom says the best speeches are not written; they are rewritten . Yet, most speakers present content that falls between a first draft and no preparation at all .

Don’t be like most speakers .

Allow yourself the time to edit for focus, clarity, concision, continuity, variety, and impact . If you do, you will give your audience a performance that will dazzle them.

The previous article in the Speech Preparation Series showed you how to write the first draft of your speech .

In this article and the next one , you will develop the skills required to improve your speech through iterative speech editing .

• How to Prepare Your Presentation
• Select Your Speech Topic
• Plan Your Speech Outline
• Writing Your First Draft
• Editing Your Speech
• Add Speech Impact with Rhetorical Devices
• Staging, Gestures, and Vocal Variety
• Practicing Your Presentation
• Self-Critique: Preparation for Next Time
• Winning a Toastmasters Speech Contest

Editing a Speech — An Iterative Process

Once you have a first draft, you begin to see how the different elements from your outline work together to form your speech.

The next step is a highly iterative one. Just as you cannot expect the first draft to be the final draft, do not pressure yourself to get it perfect after one session of editing. Expect to make many passes through your speech, with each pass leaving the speech a little better than the previous version.

As you proceed, avoid falling in love with any particular component of the speech. Maybe you have the perfect story or a great slide , but be prepared to cut it out if your core message can be conveyed in a better way.

Use Binoculars and a Magnifying Glass

“ Edit mercilessly. All elements of your speech — every point, every statistic, every anecdote, every story, every joke, every visual aid — must support your core message. ”

When you edit your speech, you are doing two things in parallel:

• Ensure that your paragraphs, sections, stories, and transitions combine to produce a well-organized speech that succeeds in delivering your core message.
• You only have one chance to deliver your message to your audience. It needs to be easy to follow to guarantee their attention throughout.
• For this, you need binoculars .
• Edit your words, phrases, and sentences to find the precise combination of words that invoke emotions and create images in a memorable way.
• To make your audience remember your core message, you need to make them remember your words and the images you created in their minds.
• For this, you need a magnifying glass .

Accomplishing both tasks simultaneously is not easy. One approach is to focus primarily on macro-editing in your initial editing passes. Then, when you are happy with how the overall speech is coming together, change your focus and begin micro-editing. This is the basic approach that I apply.

Six Power Principles for Speech Editing

1. edit for focus.

Audience response you want to avoid:

“The presenter was all over the map. It was confusing.”

Edit mercilessly if you have written something in an earlier draft that strays from your core message. All elements of your speech — every point, every statistic, every anecdote, every story, every joke, every visual aid — must support your core message .

2. Edit for Clarity

“The talk was interesting, but I just didn’t get it .”

On a macro-level, an earlier article of this series showed you that points in your outline should be sequenced in a way which mirrors the meaningful relationship. (e.g. chronological, spatial, cause-effect) Ordering your speech logically is one of the best ways to ensure clarity. Start with one point, and build out from there, as if you were adding one lego block to another over time.

On a micro-level, clarity is also important.

• Can the sentences be clearer?
• Have you avoided any tongue-twisters?
• Is technical jargon eliminated? (Your audience analysis will guide you.)

3. Edit for Concision

“ Avoid falling in love with any particular component of the speech. Be prepared to cut if your core message can be conveyed in a better way. ”

“He just went on and on and on…”

Inspiration is provided by Antoine de Saint-Exupery who wrote:

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

For each element of your presentation, ask yourself “ Is this essential? ” If the answer is no, cut it.

• Eliminate entire points or stories if the core message is conveyed without them.
• Eliminate sentences if the paragraph reads fine without them.
• Eliminate words which do not add meaning to the sentences.
• Replace long words with short words that convey the same meaning. e.g. use rather than utilize

4. Edit for Continuity

“She lost me after the fourth slide.”

Transition words, phrases, and sentences — bridging — are necessary to make your speech flow. Your aim is to avoid abrupt transitions where you can lose audience members. One point should feed naturally into the next. Sidebars and other diversions are the enemy.

5. Edit for Variety

“ For each element of your presentation, ask if it is essential. If the answer is no, cut it. ”

“It was boring.”

Audiences like variety. It makes the speech more enjoyable, and it also helps you appeal to different types of thinkers.

Here are just a few ways to inject variety into a presentation:

• Move around the stage.
• Use a prop, slides, or other visual aids
• Break up long, serious stretches of a speech with humor.
• Engage the audience with a rhetorical question or an activity.
• Balance theory with practical statistics. Balance stories with logical arguments.

Note: Some of these are delivery techniques rather than writing techniques.

6. Edit for Impact and Beauty

“Nothing really stood out.”

There are many closely related techniques to make a speech memorable, including:

• Surprise the audience.
• Create vivid images.
• Appeal to the senses.
• Craft truly memorable lines.
• Use analogies, similes, and metaphors.
• Employ rhetorical devices throughout.

Several of these techniques are addressed in the next article of the Speech Preparation Series.

Speech Editing Example: Face the Wind

Here is an example of one editing iteration for my 2007 contest speech Face the Wind .

• The original version of the speech is in the left column.
• The revised version of the speech after editing is in the middle column.
• Comments or explanations are in the right column.

Key to Color-Coding

In addition to comments, I have provided color-coding to demonstrate the impact of the editing process.

• Old text removed
• New text added
• Text moved within a section
• Words, phrases, or sentences changed

Next in the Speech Preparation Series

The next article in this series shows you how to edit your speech to bring your speech alive with rhetorical devices . You will also see a much later draft of Face the Wind that will demonstrate this in practice.

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The six principles you highlight are all excellent points. Principle #3 is one I struggle with in my business presentations the most. I try to remember what Einstein said -“Make everything as simple as possible, but not simpler.” I really appreciate the before and after example – Great post.

Yes, knowing what can and cannot be cut is not an easy task. You really need to put yourself in the shoes of the audience and “see” the presentation through their eyes to accurately determine this. Another reason that audience analysis is so critical.

What a fun way to illustrate your editing process, Andrew. Very interesting.

As for the tree, I can totally understand why people would ask about it. You’ve almost anthropomorphized the tree by comparing it to a sumo wrestler and then describing your wrestling match. You seal the deal at the end where it takes pity on you and falls over. I would definitely want to know that the tree survived the ordeal after all it went through to get to its new home!

I dig the Russell Crowe joke.

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