healthcare market research companies

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Top Healthcare Market Research Agencies

What is healthcare market research.

The top healthcare market research agencies are leading companies that offer market research services related to the healthcare industry. They allow organizations to review and disseminate research associated with general healthcare, health issues, healthcare employee issues, healthcare providers, and other topics in the healthcare industry.

Healthcare is a large and often complicated industry. Within market research, some companies specialize in providing insights for organizations to understand the essential details and workings of the healthcare niche. Companies that conduct medical market research have the expertise to recruit participants for surveys, focus groups, online panels, and other studies according to specific criteria and deadlines. The insights gained from these efforts help a wide range of medical businesses deliver quality products and services.

Learn more about healthcare market research.

Featured Experts in Top Healthcare Market Research Agencies

Learning Resources

in Healthcare Market Research Firms

Service or Speciality

Acquisitions

Advanced Analytics

Advertising Agencies

Advertising Effectiveness

Advertising Research - General

Advertising Tracking

Africa / Middle East

African-American

Agile Research

Agriculture / Agribusiness

Alcoholic Beverages

Apparel / Clothing / Textiles

Artificial Intelligence / AI-Powered Platforms

Association Membership

Attitude & Usage Research

Automated Speech Transcription

B2B Research - General

Banking - Commercial

Banking - Retail

Biotechnology

Brand / product / service launch

Brand / product / service repositioning

Brand Equity

Brand Identity

Brand Image Tracking

Brand Loyalty / Satisfaction

Brand Positioning

Bulletin Boards

Business Insights

Business-to-Business

CAPI - Computer-Aided Personal Interviewing

CATI - Computer-Aided Telephone Interviewing

CX - Customer Experience

Candy / Confectionery

Cannabis / CBD

Casinos / Gambling

Central America

Central Location

Chemical Industry

Claims Substantiation

College Students

Communications

Communications Strategy Research

Computer Hardware

Computer Software

Concept Development

Concept Optimization

Concept Testing

Conjoint Analysis / Trade-off/Choice Modeling

Construction Industry

Consultation

Consumer Durables

Consumer Research - General

Consumer Services

Consumer Trends

Copy Testing - Digital Media

Copy Testing - Traditional Media

Cosmetics / Beauty Aids

Credit Cards

Cross-Media Measurement

Customer Loyalty / Value

Customer Satisfaction

DIY Surveys (do-it-yourself)

Data Analysis

Data Integration

Data Processing

Data Tabulation

Data Visualization & Dashboards

Defend sales, volume

Doctors / Physicians

East Asia & China

Electronics

Emotional Measurement

Employee Experience & Satisfaction

Entertainment Industry

Environment & Sustainability

Ethnography / Observational Research

Executives / Professionals

Exercise & Fitness

Eye Tracking

Facial Coding & Analysis

Field Audits

Field Services

Financial Industry

Focus Group Facility

Focus Group Facility - Non-Traditional

Focus Group Recruiting

Focus Groups

Focus Groups - International

Focus Groups - Pop-Up

Foods / Nutrition

Forecasting & Predictive Analytics

Foreign Language

Fragrance Industry

Full Service

Gain new customers

Gaming / Gamers

General - Healthcare

Generation X

Generation Y / Millennials

Generation Z

Global Capabilities

Global, multinational branding

HMOs / Managed Care

High Net Worth

High Technology

Hispanic / Latino

Home Use Tests

Hospital Personnel

Hospital Purchasing Agents

Hospitality / Hotels / Resorts

Hospitals / Nursing Homes

Household Products/Services

Hybrid / Mixed Methodology

IT & High Tech Professionals

Idea Generation

Implicit Association

In-Depth (IDI) / One-on-One

In-Depth / One-on-One

Increase awareness

Increase sales, volume

Industrial & Manufacturing

International / Multi-country

International Consumer Market Research

Internet of Things (IoT)

Investment Banking

Journey Mapping

Lawn & Garden

Legal / Lawyers

Mall Intercept

Manufacturing / Machinery

Market & Competitive Intelligence

Market Opportunity Evaluation

Market Research Training

Market Segmentation

Market Simulation

Media Industry

Media Market Research

Medical / Health Care

Merchandising Audits

Mobile Ethnography

Mobile Panels

Mobile Qualitative

Mobile Surveys

Mock Juries

Moderator Services

Movies / Streaming / TV

Multi-Country Studies

Multicultural

Music Tests

Mystery Shopping

Naming Research / Name Development

Neuromarketing

New Products

Non-Profit / Fund Raising

Nurses / Nurse Practitioners

Omnibus Surveys

One-on-One / In-depth Interviews (IDIs)

Online - Qualitative

Online - Quantitative

Online Communities - MROC

Online Diaries / Journals / Blogs

Online Focus Group Platforms & Software

Online Panels

Online and Mobile Platforms

Open-End / Verbatim Response Coding

Packaged Goods

Packaging Development

Packaging Testing

Perceptual Mapping

Personal Care Items

Pet Owners / Foods / Supplies

Pharmaceutical - OTC Medicines

Pharmaceutical - Prescription Medicines

Pharmacists

Political Polling

Pre-Recruiting

Preventive Healthcare

Price / Pricing

Price Elasticity

Product Development

Product Market Research

Product Optimization

Product Purchasing / Sample Pick-up

Product Testing

Product Usability Testing

Professionals / Executives

Proprietary Panels

Psychographic Research

Psychological / Motivational Research

Public Opinion Research

Purchase Behavior

Qualitative

Qualitative Research

Qualitative Services - General

Quantitative Research

Questionnaire / Survey Design

Questionnaire Coding

Questionnaire Design

Recruiting Research

Restaurants / Food Service

Retail Industry

Sample & Recruiting

Secondary Research / Desk Research

Segmentation

Seniors / Mature

Sensory Research

Sentiment Analysis

Service Industries

Shopper Insights

Small Business / Startups / Entrepreneurs

Smart Products

Social Listening & Analytics

South America

Statistical Analysis

Store Audits

Strategic Research

Streaming TV / Cable TV / Broadcast TV

Surgical Products / Medical Devices

Survey Programming

Survey Recruiting

Survey Reporting and Analysis

Survey Translation

Taste Test Facility

Taste Tests / Sensory Tests

Teenagers / Youth

Telecommunications

Test/Commercial Kitchen

Text Analytics

Toys / Games

Tracking Research

Trademark / Trademark Infringement

Transcription Services

Transportation

Upper Income / Affluent

Usability Lab

User Testing

Utilities / Energy

Veterinarians

Video Conferencing

Video Management Platforms

Video Recording

Web Broadcasting / Streaming Video

Website Usability / UX

Western Europe

Atlanta (GA)

Boston (MA--NH)

Chicago (IL--IN--WI)

Dallas-Fort Worth (TX)

Kansas City (MO--KS)

Las Vegas (NV)

Massachusetts

Miami-Fort Lauderdale (FL)

New York (NY--NJ--CT)

Orlando (FL)

Pennsylvania

Philadelphia (PA--NJ--DE--MD)

San Antonio (TX)

San Francisco-Oakland (CA)

St. Louis (MO--IL)

United Kingdom

United States of America

Vendor type

Data & Analytics

Data Collection

International

Panels / Communities

Qualitative Consultant

Software & Technology

Business Designation

HIPAA Compliant

HITRUST Certified

Minority-Owned Business

SBE Certified

Women-Owned Business

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Related Specialties

Interviews with Healthcare Professionals

Moderating with Medical & Healthcare Professionals

Market Research with Dentists

Market Research with Doctors & Physicians

Market Research with Hospital Personnel

Market Research with Hospital Purchasing Agents

Market Research with Nurses & Nurse Practitioners

Market Research with Patients

Market Research with Veterinarians

Compare Healthcare Market Research Firms

Atlanta, Georgia

SOCIAL LINKS

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Featured expert

Geo Strategy Partners

Business-to-Business and Industrial Market Research. The Go-to-Firm for Go-to-Market Strategy. Global scope. Full capabilities.

Why choose Geo Strategy Partners

Exclusively B2B

Industrial Market Experts

Go-to-Market Strategy

Professional M&A Experts

Learn more about Geo Strategy Partners

Berkeley, California

thinktank research & strategy

thinktank is a full service (B2B & B2C) boutique research and strategy consultancy focusing on media, technology, video games, healthcare & kids.

Why choose thinktank research & strategy

Insights are actionable.

We solve problems.

We work collaboratively.

We're agile.

We love research!

Learn more about thinktank research & strategy

New York, New York

We’re the only B2B research company that solves the challenges of today’s insights leaders by connecting them with verified business expertise.

Why choose NewtonX

100% ID-Verified

1.1 billion reach

140 industries globally

Niche audiences

Custom recruiting

Learn more about NewtonX

Perryville, Missouri

Pinnacle Research Group, LLC

Pinnacle Research Group is a think-tank of highly educated, forward-thinking professionals who combine psychological theory with real world insight.

Why choose Pinnacle Research Group, LLC

Passionately Curious

Expertise Exploring Why

Fresh Perspective

Dedication to Excellence

Seasoned Researchers

Learn more about Pinnacle Research Group, LLC

Fort Washington, Pennsylvania

Recommended by Clients

Based on 14 ratings

TRC Insights

Research & analytics experts in product dev research, message prioritization, pricing research, segmentation, conjoint, brand equity, communities.

Why choose TRC Insights

On GRIT Top 50 list

In business for 35+ yrs

100's of conjoints

Team of in-house analysts

HITRUST audited data

Learn more about TRC Insights

Oakland, California

CatalystMR is a global panel and MR services leader with 55 mil+ consumers, B2B and healthcare professionals across 59 countries.

Learn more about CatalystMR

Chatswood, Australia

Ekas Marketing Research Services

The Australian independent field and data analysis company for your market research sub contracting needs.

Why choose Ekas Marketing Research Services

HealthCare Professionals

Qual and Quant

Sensory Testing

Fieldwork only

Learn more about Ekas Marketing Research Services

San Antonio, Texas

1 GOLD RESEARCH INC

Clients rely on us for customer journey mapping, shopper insights, intercepts, package testing, tracking, full service qual & quant, and B2B research

Why choose 1 GOLD RESEARCH INC

Customer Journey Mapping

Path-to-Purchase Research

B2B Research

Learn more about 1 GOLD RESEARCH INC

Iselin, New Jersey

Sago New Jersey

Sago is a leading global research partner that puts the human voice at the center of everything we do.

Why choose Sago New Jersey

Global Respondent Access

Collaborative Approach

Programmatic Surveys

Digital Qual Platforms

World-Class Facilities

Learn more about Sago New Jersey

Chicago, Illinois

Fieldwork Network

Our specialties include local and country-wide recruiting, managing and facilitating Mock Juries, Medical / Medical Device, and Global Research.

Why choose Fieldwork Network

Recruit local & national

Expert On-line Platform

Dedicated Proj Mgmt

50 countries & counting!

Over 40 years experience

Learn more about Fieldwork Network

Santiago, Chile

Brand & Business Strategic & Market Research Consultancy for Latin America & Caribbean.

Why choose PROVOKERS

We are Latam & Caribbean

Taylor made deliveries

We are Agile

Expert Consulting

Challenge the limits

Learn more about PROVOKERS

Burlington, Massachusetts

Applied Marketing Science

Applied Marketing Science, Inc. (AMS) is a leading-edge market research and consulting firm located in Burlington, Massachusetts.

Why choose Applied Marketing Science

30+ years experience

Roots in MIT Sloan

Systematic & cutting-edge

Network of survey experts

Originators of VOC

Learn more about Applied Marketing Science

Beijing, China

Cathaya Research

Cathaya Research is a full-service market research firm offering both qualitative and quantitative research services in the APAC markets.

Why choose Cathaya Research

Data quality

Tech & medical experience

Advanced analytics

Learn more about Cathaya Research

Lawrence, Kansas

Applied Marketing Research, Inc.

Applied offers full service marketing research using qualitative and quantitative research to improve decision-making and develop strategies.

Why choose Applied Marketing Research, Inc.

Good value pricing

Responsive 24/7

Global research

On-Time Reporting

B2B Expertise

Learn more about Applied Marketing Research, Inc.

Dallas, Texas

Murray Hill National (Dallas)

Murray Hill is an experienced leading agile national research supplier offering a full range of Qual/Quant services.

Why choose Murray Hill National (Dallas)

Above the rest

Easy to reach

Expert staff

Learn more about Murray Hill National (Dallas)

Frankfurt am Main, Germany

IGV Marktforschung GmbH

IGV Marktforschung GmbH - "We get the answers for you"was established in 1994 in Frankfurt am Main, Germany. Today we are a full-service institute. "

Learn more about IGV Marktforschung GmbH

Berlin, Germany

Sago Germany

Qual & Quant Solutions. Digital Qual Platforms. Facilities in key US & European Markets. Consumer, Healthcare & B2B Recruitment Specialists.

Why choose Sago Germany

Learn more about Sago Germany

Boca Raton, Florida

Olson Research Group

Olson Research offers qualitative and quantitative market research services with unique access to more than 2.4 million HEALTHCARE DECISION MAKERS.

Why choose Olson Research Group

Access to healthcare

Experienced PMs

In-house programming

Recruiting expertise

Precise targeting

Learn more about Olson Research Group

Hoboken, New Jersey

SKIM is a global insights agency helping leading companies thrive by understanding decision making.

Why choose SKIM

Price&Portfolio Strategy

Decision Journey Mapping

Decades of Comm Research

CPG sustainability claims

Learn more about SKIM

Ormond Beach, Florida

CSS/datatelligence, a division of CRG Global

CSS specializes in full-service market research, including CLTs, HUTs, Mobile, Online, Eye-tracking & Qual research, both domestic & international.

Why choose CSS/datatelligence, a division of CRG Global

35+ years' experience

In-house test studios

High quality + low cost

Cutting edge innovation

Consumer research experts

Learn more about CSS/datatelligence, a division of CRG Global

WebMD/Medscape Market Research

Physician and Healthcare Professional recruitment and research solutions.

Why choose WebMD/Medscape Market Research

High quality physicians

Largest HCP sample

Broad knowledge of Health

Learn more about WebMD/Medscape Market Research

Las Vegas, Nevada

Las Vegas Field and Focus, LLC

Beautiful Research center in the heart of Las Vegas. Highly supervised recruiting with uncompromising integrity, professional fieldwork.

Why choose Las Vegas Field and Focus, LLC

Customer Service

Quality Recruiting

Amazing Facility

Friendly Staff

Perfect Location

Learn more about Las Vegas Field and Focus, LLC

London, United Kingdom

Sago London

Why choose Sago London

Learn more about Sago London

Plano, Texas

Dynata is one of the world’s leading providers of first-party data contributed by consumers and business professionals.

Learn more about Dynata

Cross Roads, Texas

CodingExperts, LLC

We turn your survey response verbatims into quantified, actionable management information. We deliver on time, every time!

Learn more about CodingExperts, LLC

Doral, Florida

WAC of Miami

Expansive Focus Group Complex. Featuring: 4 focused suites, theater-style seating for 50 respondents, client lounges

Why choose WAC of Miami

50 years of experience

Accurate Recruiting

Large Rooms

Professional Staff

Learn more about WAC of Miami

Barcelona, Spain

Qual & quant - online/in-person. Advanced digital qual platforms. Facilities in US & Europe markets. Consumer, healthcare & B2B research recruitment.

Why choose Sago Spain

Global Reach

Learn more about Sago Spain

CRG Global - Test America

CRG Global specalizes in full service market research including CLTs, HUTs, focus groups, mobile research, eye tracking, facial coding, and more.

Why choose CRG Global - Test America

40 + yrs in the Industry

Executional Expertise

Global Data Collection

Purpose-built Facilities

Extensive Panel 440K+

Learn more about CRG Global - Test America

Cuba, Missouri

Qlarity Access

We work with research/insights, consulting, and marketing pros to plan and execute research logistics.

Why choose Qlarity Access

Expertise-Clarity-Impact

Proven Research Logistics

Data Driven Execution

Adaptive Services

Access to your audience

Learn more about Qlarity Access

Fort Lauderdale, Florida

WAC Research

Expansive Focus Group Complex. Featuring: 3 focused suites, theater-style seating for 50 respondents,

Why choose WAC Research

Over 50 years in business

Accurate recruiting

Large focus groups rooms

Learn more about WAC Research

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Accessing Reality

We are market research experts in the healthcare, pharmaceutical, device and diagnostics space, and have a wealth of experience in a wide range of therapy areas.

Our scientifically grounded approaches deliver powerful, elevated insights that access the reality of the healthcare landscape, across the product life cycle.

Do you know why patients or physicians behave the way they do?

HRW Shift, our team of behaviour change experts, shine a light on the hidden factors at play through the multidisciplinary and evidence-based lens of behavioural science- which can give you and your team that fresh “spark” in seeing how we tackle problems; promote your product; or understand your stakeholders. 

We apply our innovative thinking to determine, evaluate, and validate the most powerful, visionary, and cutting-edge market research solutions for our clients’ needs.

We achieve this through committed investment and self-funded studies, and continuous assessment and scoping of the ever-changing market research landscape- in healthcare and beyond.

Who are we?

We are a team of passionate multidisciplinary experts based in our UK and US offices, with global capabilities in over 50 countries.

We are driven by our shared mission to get to the heart of our clients’ business questions and are well equipped in our quest.

With access to integrated centres of excellence, including our award-winning Behavioural Science team HRW Shift , our Data Science Team , and a devoted Innovation Hub , we are constantly challenging ourselves to deliver new, tailored approaches that meet our clients’ needs in an ever-evolving space.

Our Expertise

• Behavioural Science

Uncover the hidden drivers of human behaviour to better understand and serve your customers and strengthen the success of your asset, with the healthcare market research industry’s largest and most-awarded behavioural science team – HRW Shift.

Since 2001, HRW Innovation have been on a quest for deeper insights through the identification and application of the most innovative market research techniques, tools, and methodologies, to better equip us to answer our clients’ business questions.  

Quantitative Research

Get actionable answers to your business questions that require precise measurement. To give you a truly holistic understanding of your customers, we apply bespoke quantitative methodologies that fuse data science with behavioural science. The result? Robust and nuanced results that go beyond the numbers.

Qualitative Research

We help to formulate more successful customer-centric brand strategies with the application of innovative and proprietary qualitative research methodologies, overlaid by behavioural science, and integrated with quantitative approaches to support your business needs across the brand life cycle.

Patient Research

We don’t just tell patient stories. We translate moments of truth into actionable insights to optimise strategic thinking and help deliver patient-centric brand success.  

Multimedia Outputs

With audiences growing weary of “Death by PowerPoint”, we go beyond the presentation to share insights in creative and interactive media form, working with our Creative Lab to use the right tools for the job: videos, animations, infographics, newsletters, virtual immersive experiences and even using props (from popcorn to handbags).

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Best 20 Healthcare Market Research Companies: Leading the Way

What’s on this page:

In the fast-changing world of healthcare, market research is key. The healthcare services market grew to $7,975.87 billion in 2023, a 6.3% increase from 2022​​. Big data in healthcare also saw a jump to $22.73 billion in 2023, growing 11.9%​​. 

With so many new healthcare market research companies, picking the best is tough. They are crucial for understanding patient needs and market trends, helping healthcare businesses make smart decisions. 

That’s why, we’ve explored the top 20 of the healthcare market research agency, looking at their pros and cons. This guide gives you the insights to navigate the healthcare market research world. Keep reading to learn about these leaders and their impact on healthcare strategies.

Quick List of Healthcare Market Research Company

Here is a brief summary of the top healthcare market research companies:

• Lucid Health: Best for innovative health communication and patient education solutions.
• IQVIA: Best for big data analytics and technology-driven healthcare research services.
• Reckner Healthcare: Best for comprehensive market research and healthcare panel expertise.
• Kantar Health: Best for data-driven insights in healthcare consulting and market research.
• Fieldwork: Best for qualitative market research with a focus on healthcare fieldwork.
• Olson Research Group: Best for healthcare market insights and data-driven decision support.
• Research America: Best for comprehensive national and international marketing research services.
• Applied Marketing Science: Best for litigation support and product innovation consulting services.
• CatalystMR: Best for fast, reliable, and affordable online market research solutions.
•  Schlesinger Group: Best for qualitative and quantitative data collection and research facilities.
•  APLUSA: Best for healthcare market research and brand tracking globally.
•  Decision Point: Best for offering transformative consumer insights and strategic consulting.
•  FocusVision: Best for video streaming, online surveys, and digital qualitative research.
•  Gold Research, Inc: Best for customer intercepts, satisfaction, and loyalty measurement.
• Insights Opinion: Best for tailored market research and insights across industries.
•  MarketVision Research: Best for in-depth understanding of consumer behavior and market strategy.
•  Rare Patient Voice: Best for connecting directly with rare disease patients for insights.
•  Stitch Marketing Research: Best for actionable insights through custom market research solutions.
•  Ascribe Services: Best for powerful text analytics and verbatim comment analysis.
•  Clarity Pharma Research: Best for pharmaceutical and healthcare market research and consulting.

3 Best Healthcare Market Research Company In US: Comparison Chart

To help you better understand the distinct features and offerings of the best companies in healthcare market research, we have prepared a comparison table below.

3 Leading Healthcare Market Research Agency for Valuable Insights

We’re about to look into the world of healthcare market research and explore the top companies in this field. Let’s begin our detailed exploration.

1. Lucid Health

Lucid Health is a leading company in the field of healthcare market research, specializing in developing innovative healthcare solutions. Their focus is on creating treatments and medical practices that are more effective, safer, and customized to individual needs. 

The necessity of Lucid Health lies in its commitment to addressing complex health challenges and advancing medical knowledge. This is crucial in a world where diseases evolve and new health issues emerge. 

What makes Lucid Health stand out as one of the best in its field is their advanced research methodologies, dedication to patient safety, and their role in shaping future medical practices. 

Their work not only contributes significantly to medical science but also directly impacts the well-being of countless individuals, making healthcare more accessible and efficient.

About Lucid Health

• Founding Team: Matt Giuliano and Aaron Morel
• Founding Year: 2009

Features of Lucid Health

Here are the key features that set Lucid Health apart in the healthcare market research landscape:

Specialization in Health-Related Primary Research

Lucid Health is not just a generic market research firm; it specializes in health-related primary research. This focus allows them to offer in-depth insights and customized solutions specifically for the healthcare sector.

Broad Range of Research Capabilities

They offer a wide array of qualitative and quantitative research capabilities. This includes various methods of data collection such as in-person, telephone, online bulletin-board, and virtual methods. Such diversity in research methodologies ensures comprehensive data collection and analysis.

Expertise and Client-Centric Approach

Testimonials from clients highlight Lucid Health’s deep understanding of the healthcare industry, attention to detail, and commitment. This ensures the validity and accuracy of their research projects. Their approach is described as agile, innovative, and proactive, with a strong focus on delivering insights that are not only accurate but also actionable.

Long-Term Partnerships and Customized Solutions

Lucid Health is noted for its long-term partnerships with clients, offering smart and consultative insights. They are recognized for understanding their clients’ business deeply and consistently delivering insights that lead to actionable strategies. Their ability to offer customized solutions and the presence of senior consultants in projects are particularly appreciated.

Commitment to Data Quality and Industry Knowledge

Lucid Health’s commitment to data quality and their comprehensive industry knowledge set them apart. They are not only experts in research methodologies but also have a profound understanding of the healthcare industry as a whole. This is crucial for delivering relevant and impactful market research insights.

• Leading advanced healthcare analytics for more accurate, insightful patient data.
• Strong focus on integrating technology for streamlined health services.
• Offers cutting-edge solutions for personalized patient care.
• Collaborates with top healthcare professionals for innovative strategies.
• Employs rigorous data security protocols, ensuring patient confidentiality.
• Requires technical proficiency, possibly challenging for non-tech savvy users.
• Limited global presence, reducing accessibility for international clients.

Our Review of Lucid Health

Lucid Health, from our analysis and research, appears to offer several commendable features. We appreciate the user-friendly interface and ease of navigation on their platform. 

The availability of a wide range of health information and resources is impressive, making it a valuable resource for those seeking medical knowledge.

On the downside, some users have reported occasional glitches and slow loading times, which can be frustrating. Furthermore, while the quality of information is generally good, we have noticed occasional inaccuracies that should be addressed for a more reliable user experience.

IQVIA is a global leader in healthcare market research, providing critical data, analytics, and insights to the medical industry. They specialize in collecting and analyzing vast amounts of healthcare information. This helps pharmaceutical and biotech companies understand market trends, patient needs, and treatment effectiveness. 

Their importance lies in offering evidence-based insights that guide decision-making in healthcare, making treatments more targeted and cost-effective. 

What sets IQVIA apart as a top company in its field is their extensive data resources, advanced analytics capabilities, and deep understanding of the healthcare market. 

They play a crucial role in shaping healthcare strategies, ensuring that medical innovations reach the right patients, and improving overall health outcomes. Their work is vital in a rapidly evolving healthcare industry, where accurate information is key to progress.

About IQVIA

• Founding Team: Dennis Gillings
• Founding Year: 1982
• Company Size:   86,000

Features of IQVIA

IQVIA is committed to driving healthcare forward through the power of connected intelligence. Below, we outline some essential aspects of IQVIA’s role in the field of healthcare market research:

Advanced Patient Engagement Solutions

IQVIA offers solutions like eCOA (electronic Clinical Outcome Assessments) that are designed to improve patient experience, enhance data quality, and accelerate clinical trials. These solutions combine top-tier eCOA technology with industry-leading expertise.

Data-Driven Insights

IQVIA processes over 100 billion healthcare records annually and has access to more than 60 petabytes of proprietary data. This vast data repository includes over 1.2 billion non-identified patient records, providing a rich foundation for insights and innovation in clinical research.

Accelerating Clinical Trial Timelines

IQVIA has shown a 46% faster clinical trial site identification process, utilizing their extensive data assets and expertise. This acceleration is crucial in bringing new treatments to market more rapidly.

Commitment to Healthcare Transformation

IQVIA is dedicated to enabling healthcare transformation to improve lives globally. This commitment is reflected in their collaborations with customers and partners to drive healthcare forward.

Expertise and Thought Leadership

The IQVIA Institute for Human Data Science contributes to the advancement of human health globally. This showcases the company’s role as a thought leader in the industry.

• Renowned for extensive data collection and analysis in healthcare.
• Provides innovative solutions for clinical trial design and execution.
• Global reach, offering services in numerous countries worldwide.
• Strong emphasis on technology-driven healthcare improvements.
• Effective in integrating real-world data for better health outcomes.
• Sometimes prioritizes data over individual patient experiences.
• Large-scale operations may result in less personalized service.

Our Review of IQVIA

In our analysis of IQVIA, we have found both strengths and weaknesses. On the positive side, IQVIA’s extensive data analytics capabilities are highly commendable. Their ability to provide valuable insights and trends in the healthcare and pharmaceutical industries is impressive. 

Additionally, their global reach and comprehensive databases offer a wealth of information for businesses and researchers.

However, we have noticed that the user interface can be somewhat complex and may require a learning curve for new users. Also, customer support responsiveness could be improved to address inquiries more efficiently. 

3. Reckner Healthcare

Reckner Healthcare is a prominent company in healthcare market research, known for its detailed studies and insights into the medical field. They focus on gathering and analyzing healthcare data, which helps pharmaceutical companies, medical device manufacturers, and healthcare providers make informed decisions. 

The importance of Reckner Healthcare lies in its ability to deliver reliable and comprehensive market insights, crucial for developing effective medical products and services. 

What makes Reckner stand out as a top player is their deep industry knowledge, commitment to quality data, and customized research approaches. Their expertise enables them to provide actionable insights, guiding the healthcare industry in creating better, more efficient patient care solutions. 

In a world where healthcare needs are constantly evolving, Reckner Healthcare’s role in driving innovation and understanding market dynamics is invaluable.

About Reckner Healthcare

• Founding Team: Jane Reckner
• Founding Year: 1991
• Company Size: 200+

Features of Reckner Healthcare

Here are the key features that distinguish Reckner Healthcare in the field of healthcare market research:

Extensive Healthcare Market Research Panel

Reckner Healthcare has one of the most extensive healthcare market research panels in the United States, with global capabilities in all major markets. This panel has been built over nearly 30 years, ensuring a wide and diverse range of participants for various research needs.

Respondent First™ Philosophy

They adopt a Respondent First™ philosophy, which emphasizes fair and timely compensation, concise communications, and responsive service. This approach ensures a compelling respondent experience, leading to more engaged participants who provide thoughtful responses and meaningful insights.

In-House Study Execution

Reckner Healthcare executes studies in-house, which allows for quick research start, seamless project management, and faster study closure. This simplified process ensures efficiency and effectiveness in handling research projects.

Global Research Capabilities

The company provides seamless global research with a single point of contact, ensuring adherence to in-country data privacy laws. Additionally, it offers comprehensive control over the recruiting process, along with thorough respondent validation and deduplication, ensuring transparency in honoraria. 

Programming and Quality Review

Reckner Healthcare offers services in programming and quality review, including simple and complex surveys, real-time results, a respondent-friendly approach, MobileFirst℠ design, and SurveyGuard℠ inspection. These features ensure that surveys are not only well-designed but also effectively reach and engage the target audience.

• Known for high-quality healthcare market research and analysis.
• Customized services to fit specific client needs in healthcare.
• Expertise in both qualitative and quantitative research methods.
• Offers insightful patient journey studies for healthcare providers.
• Strong client support and collaborative approach in projects.
• More focused on the US market, and less on international perspectives.
• Limited in terms of technological innovation in research methods.

Our Review of Reckner Healthcare

Reckner Healthcare, from our analysis and research, offers a mixed experience in the healthcare field. On the positive side, their commitment to patient care is evident.

We appreciate their dedication to maintaining high-quality standards in medical services. The healthcare professionals at Reckner exhibit competence and expertise, ensuring patients receive the best care possible.

However, there are areas for improvement. We’ve observed some inconsistency in communication and scheduling, which can lead to inconvenience for patients. 

Additionally, there is room for enhancing the overall patient experience. We suggest focusing on simplifying administrative processes to reduce wait times and enhance efficiency.

Other 17 Companies of Healthcare Market Research

Discover 17 more companies excelling in healthcare market research, each offering unique insights to shape the future of medical and health-related industries.

Kantar Health

Kantar Health dives deep into healthcare data, providing insights that help improve health outcomes. They’re unique because they blend global expertise with local knowledge, making healthcare better for everyone.

About Kantar Health

• Founding Team: Chris Jansen
• Founding Year: 1992
• Company Size: 87

2. Fieldwork

Fieldwork specializes in healthcare research, offering insights that shape patient care and medical innovations. They stand out by providing detailed, actionable data, making them indispensable in understanding healthcare trends and patient needs.

About Fieldwork

• Founding Team: Saul Ben-Zeev
• Founding Year: 1980
• Company Size: 327

3. Olson Research Group

Olson Research Group focuses on healthcare market research, delivering valuable insights to the pharmaceutical and biotech industries. Their deep understanding of healthcare stakeholders sets them apart, making them a go-to for industry insights.

About Olson Research Group

• Founding Team: Chip Olson
• Founding Year: 1995
• Company Size: 80

4. Research America

Research America offers comprehensive market research services, helping healthcare companies understand their market and improve patient outcomes. Their wide-ranging expertise and commitment to quality make them stand out in delivering actionable healthcare insights.

About Research America

• Founding Team: Edwin C. “Jack” Whitehead
• Founding Year: 1989
• Company Size: 118

5. Applied Marketing Science

Applied Marketing Science excels in translating complex market needs into actionable strategies, especially in healthcare. Their rigorous analytical approach makes them invaluable for developing innovations that meet real patient needs.

About Applied Marketing Science

• Founding Team: John Hauser
• Company Size: 25

6. CatalystMR

CatalystMR provides fast, accurate, and insightful healthcare market research, helping companies make informed decisions swiftly. Their efficiency and high-quality data analysis set them apart in a fast-paced industry.

About CatalystMR

• Founding Team: Adam Berman
• Founding Year: 1975
• Company Size: 350+

7. Schlesinger Group

Schlesinger Group offers detailed qualitative and quantitative research, crucial for healthcare decision-making. Their global reach and commitment to precision make them leaders in gathering deep healthcare insights.

About Schlesinger Group

• Founding Team: Sarah Schlesinger
• Founding Year: 1996
• Company Size: 600

APSULA shines in healthcare market research by offering robust brand tracking and patient insights worldwide. Their expertise in healthcare analytics distinguishes them as a key player in global health research.

About APLUSA

• Founding Team: Pierre
• Company Size: 50-200

9. Decision Point

Decision Point offers strategic insights that guide healthcare companies through complex market landscapes. Their unique blend of analytics and consulting services sets them apart, making them crucial for informed decision-making.

About Decision Point

• Founding Team: Ravi Shankar
• Founding Year: 2012
• Company Size: 200-500

10. FocusVision

FocusVision provides comprehensive digital research tools, essential for understanding patient behaviors and market trends. Their innovative technology and methods make them stand out in capturing deep healthcare insights.

About FocusVision

• Founding Team: John Houlahan
• Founding Year: 1990
• Company Size: 498

11. Gold Research, Inc

Gold Research, Inc specializes in customer satisfaction and loyalty research, vital for healthcare businesses. Their personalized approach and dedication to understanding patient experiences make them a standout in the field.

About Gold Research, Inc

• Founding Team: Nitin Sharma
• Company Size: 25+

12. Insights Opinion

Insights Opinion delivers tailored research solutions, helping healthcare companies navigate patient needs and market dynamics. Their customized approach and depth of insight make them a valuable partner in healthcare research.

About Insights Opinion

• Founding Team: 
• Founding Year: 2018
• Company Size: 51-200

13. MarketVision Research

MarketVision Research excels in providing deep market understanding and consumer behavior insights, crucial for healthcare industries. Their thorough research methods and commitment to quality set them apart.

About Market Vision Research

• Founding Team: Don McMullen
• Founding Year: 1983
• Company Size: 220

14. Rare Patient Voice

Rare Patient Voice connects directly with rare disease communities, offering insights that drive healthcare innovations. Their unique focus and patient-centered approach make them invaluable for understanding rare conditions.

About Rare Patient Voice

• Founding Team: Wes Micheal
• Founding Year: 2013
• Company Size: 11-50

15. Stitch Marketing Research

Stitch Marketing Research delivers actionable insights through customized research, aiding healthcare companies in strategic decision-making. Their personalized service and deep market understanding make them stand out.

About Stitch Marketing Research

• Founding Team: Nate Heckman
• Founding Year: 2007
• Company Size:

16. Ascribe Service

Ascribe Service specializes in text analytics, offering critical insights from patient feedback and research data. Their advanced technology and analytical capabilities make them a leader in healthcare market research.

About Ascribe Services

• Founding Team: Jaisheela Padmanabhan
• Founding Year: 1999
• Company Size: 50

17. Clarity Pharma Research

Clarity Pharma Research provides specialized research and consulting in the pharmaceutical sector. Their deep industry knowledge and focus on actionable insights distinguish them as experts in healthcare market research.

About Clarity Pharma Research

• Founding Team: Jack Ray Gallaghar
• Founding Year: 2008
• Company Size: 41

What To Consider When Choosing the Best Healthcare Market Research Companies?

Choosing the best healthcare market research company is an important decision that can significantly impact the success of your healthcare-related projects. Here’s what to consider to make an informed choice:

Specialization in Healthcare Sector 

Always look for companies that specialize in healthcare market research. You can check healthcare market reports or healthcare market research surveys for better knowledge. Their understanding of medical terminology, patient behaviors, healthcare systems, and regulatory environments will be crucial.

Experience and Reputation

You must investigate the company’s track record. How long have they been in business? What is their reputation in the industry? Experience in conducting similar research projects is invaluable.

Regulatory Compliance and Ethical Standards 

Always ensure the company adheres to healthcare research regulations and ethical standards, including patient privacy laws like HIPAA in the U.S . and GDPR in Europe .

Methodological Expertise

The company should offer a range of methodologies (qualitative and quantitative) and be adept at using the latest research tools and technologies. Their ability to design and execute effective surveys, focus groups, and interviews is key.

Data Analysis and Reporting Skills

The ability to analyze complex data and present findings in an understandable format is essential. Check if they can provide actionable insights rather than just raw data.

Understanding of Your Specific Needs

The company should understand your specific research objectives. Whether it’s product development, market entry strategy, or customer behavior analysis, their approach should align with your goals.

Global and Local Market Knowledge 

If your research is global, choose a company with international capabilities, including knowledge of local markets, languages, and cultural differences.

How Heartbeat AI Can Help You Get the Best List of Healthcare Market Research Company

Heartbeat AI is a powerful tool that can revolutionize the way you identify and evaluate healthcare market research companies. Its advanced features make it a valuable asset for anyone looking to get the best list of such companies. Here’s how its features can assist in this process:

Advanced Data Analytics

Heartbeat AI excels in processing large volumes of data. This capability allows it to analyze the performance, reputation, and capabilities of various healthcare market research companies. By filtering through vast datasets, including client reviews, case studies, and industry reports, it can identify the top performers in the field.

Real-Time Insights

Heartbeat’s real-time analysis feature keeps you updated with the latest trends and developments in the healthcare market research industry. This is crucial as the healthcare sector is rapidly evolving. Heartbeat can track the latest methodologies, technologies, and strategies adopted by research companies, ensuring you’re looking at firms at the forefront of innovation.

Customized Recommendations

Heartbeat AI can customize its search and analysis based on your specific needs. Whether you’re seeking companies specializing in a specific therapeutic area or those utilizing advanced research methods, the AI can adapt its search accordingly. 

Predictive Analytics

Heartbeat AI can predict future trends in the healthcare market research industry. This feature helps in identifying not just who is leading the market now, but who is likely to be at the forefront in the coming years. This foresight can be invaluable for long-term planning and partnerships.

Heartbeat Prospector

The Prospector tool is designed to simplify the process of finding healthcare providers. It allows users to search for providers by specialty, sub-specialty, and procedures performed, and provides direct access to their emails and cell phone numbers. This feature is particularly useful in healthcare market research for identifying and reaching out to specific types of healthcare providers quickly and efficiently​

Integration with Other Tools

Heartbeat AI can often be integrated with other software and tools you might be using, such as CRM systems or market analysis tools. This ensures a seamless workflow and enhances the overall efficiency of your market research process.

Claim $500 of Free Data  

In conclusion, we’ve taken a close look at the best healthcare market research companies, analyzing their features, advantages, and drawbacks. Healthcare market research is crucial; it provides insights for better medical services, product development, and patient care. 

With this comprehensive guide, we hope you can find the ideal market research company that perfectly aligns with your needs. Whether it’s for understanding market trends or shaping healthcare strategies, the right choice can make a significant difference. 

Use this guide to navigate the landscape of healthcare market research and select a company that supports your goals in this vital industry.

Frequently Asked Question

Why is market research important in healthcare.

Market research in healthcare helps organizations understand patient needs, market trends, competition, and regulatory changes to make informed decisions.

What services do companies of healthcare market research offer?

These companies offer services such as market analysis, competitive intelligence, patient surveys, product testing, and trend forecasting.

How can healthcare market research benefit pharmaceutical companies?

Pharmaceutical companies can use market research to identify potential drug candidates, understand patient preferences, and assess market demand.

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What Our Clients Say

The programming process was not only fast, but the quality was impeccable as well!

Respondents are ALWAYS top notch, ready to go on time, and engaged. We don't have to be as worried with M3 as with some other vendors that we will have a really bad pilot interview or anything like that.

The M3 team did a perfect job! Very pleased with the follow-up , responsiveness to our queries and persistence in searching and finding the targets we wanted. Great communication and friendly as ever, thanks for the support. You've been wonderful.

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It has been a pleasure working with you as you always respond quickly on our questions, keep us up-dated and are very service-minded.

Our client has found the feedback from the respondents quite insightful and it has helped them with their research in the field of RSV immensely.

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Healthcare Market Research

Rising health care costs. Changing patient demographics. Evolving consumer expectations. New market entrants. Complex health and technology ecosystems. Increasing outpatient delivery. Consolidation and integration. The global healthcare market is rapidly changing, presenting both opportunities and challenges within this Industry. Healthcare stakeholders need to invest in value-based care, innovative care delivery models, advanced digital technologies, data interoperability, and alternative employment models to prepare for these uncertainties and build a smart health foundation for the future. Understanding how to make these investments amid a rapidly changing and challenging environment requires deep insight gathered through healthcare market research. As a fully integrated healthcare market research company with a developed background serving a number of Fortune 100 companies, we are able to conduct quantitative and qualitative research at any scale. We combine measurable psychology and anthropology-based research with our knowledgeable staff to provide actionable and targeted results.

Our expertise in healthcare marketing research includes:

• Disease areas such as Auto-Immune, Dermatology, Pain Management, Oncology, Cardiology, Sexual Dysfunction, Gastroenterology, and Ophthalmology
• Medical Device areas such as Cardiac, Anesthesiology, Diabetes, Pulmonary, and Surgical Devices

Research America provides healthcare market research to help decision-makers understand the current situation as well as how it might potentially change, including:

• Key market influencers for healthcare decisions
• Understand and measure perceptions and attitudes
• Competitive position and advantage
• Understand the needs of key healthcare consumer segments
• Identify core service enhancements to improve market position
• Employee Feedback Program to align the message and delivery
• Identify emerging trends for desired and needed services
• Test new services and measure anticipated use
• Effectiveness of PR and Marketing initiatives (messaging, media channels, key influencers

Medical Market Research

We understand that the success of your organization depends on the needs and opinions of professional groups or other key informants. By conducting medical market research, organizations can identify areas of improvement allowing for necessary changes to improve satisfaction levels

Our senior executives have conducted over 6,000 consumer medical market research assessments, including:

• Market position studies
• Consumer need assessment and demand feasibility studies
• Preference, image and awareness studies
• Brand association and attribute studies
• Advertising awareness and tracking, and slogan or tag line recognition
• Existing & potential service and site usage projections
• Site-selection assessments

Medical Staff Satisfaction and Referring Practitioner Market Research:

Our senior staff has conducted thousands of physician surveys and healthcare market research on behalf of providers nationwide. Our approach often produces response rates of up to 70% among staff physicians.

• Loyalty (% of patient admissions to client hospital)
• Overall satisfaction with the hospital
• Satisfaction with various aspects of service
• Rating of administrative responsiveness
• Patient referral patterns
• Cases referred away from client hospital

Patient Satisfaction Market Research

We examine patient satisfaction on a unit, site, or service-level basis. Patients express their views on key service attributes as well as the most salient satisfaction issues. Overall satisfaction, likelihood to recommend (advocacy), and likelihood to return (retention) are assessed.

Research America conducts patient satisfaction market research for the following patient segments:

• inpatients (by unit, facility, or service line)
• outpatients (by facility, practice, or service line)
• emergency room patients (by shift or admitting physician)
• clinic/physician practice patients (by service type, physician, or location)

JourneySmart

Key advantages.

• Superb patient journeys and customer experience reports
• Specialized research for journeys in the digital space
• HEOR for the economic and outcome journey and/or clinical trial experience
• For rare and ultra-rare diseases, our in-house recruitment unit can find and engage your targets
• Deeper, more meaningful, and more actionable results
• Can be built around your customer or patient segmentation, one of our PersonaSmart personality-based psychological models, or both
• Assurance of a project completed to the highest standard, on time, and on budget
• Rare and ultra-rare diseases and specialties

For more information about our healthcare market research and survey capabilities, please Contact Us

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22 Top Health Care Research Companies 2021

A Quirk's resource guide covering health care research firms

SPONSORED CONTENT

Health care research can be complicated due to the size of the industry and the sensitivity of the data involved. More importantly, it has immediate and important consequences for patients, caregivers, practitioners and others – making the quality of the research critical.

Companies specializing in health care research are accustomed to the difficulties of working in this industry and utilize a variety of methods to gain access to hard-to-find respondents efficiently and in compliance with information privacy regulations. Whether your research involves medical devices, rare-disease patients or physicians, the following companies feature an array of specialties to assist with any step of the research process.

Applied Marketing Science (AMS)

Founded 1989 | 40 employees John Mitchell, President and Managing Principal

Phone +1-781-250-6300 ams-insights.com/insights-for-health care-markets   

Ascribe Services

Founded 1999 Chrissy Stevens, Vice President, Services

Phone +1-877-241-9112 ext. 55 goascribe.com/products-services/ascribe-services

Decision Analyst Inc.

Founded 1978 | 150 employees Sara Sutton, Senior Vice President

Phone +1-817-640-6166 www.decisionanalyst.com/industry/medical

Founded 1980 | 250+ employees Steve Raebel, President

Phone +1-800-863-4353 www.fieldwork.com/medical-research-recruitment

Holden Healthcare

Founded 2006 | 50 employees Jeffrey Kelsch, Managing Partner

Phone +1-208-809-7117 E-mail [email protected] www.holdendata.com

Insights Opinion

Founded 2015 | 50 employees Sharoz Ghauri, CEO

Phone +1-646-475-7865 (U.S.) +91-120-498-7860 (India) www.insightsopinion.com

Ironwood Insights Group LLC

Founded 2017 | 300 employees David Bryant, VP Data Analytics

Phone +1-602-661-0807 ext. 2140 E-mail [email protected] www.ironwoodinsights.com   

Just The Facts Inc.

Founded 1994 Bruce Tincknell, Managing Director

Phone +1-847-506-0033 www.justthefacts.com Testimonials  www.justthefacts.com/testimonials-x-30

Kantar, Profiles Health Division 

Founded 1996 | 600 employees in 25 countries Jennifer Carrea, Managing Director, Americas and Global Health, Kantar Profiles Division

hubs.ly/H0SLGCb0 

Founded 2002 | 35 employees Paul Golota, CEO and Co-founder

Phone +1-866-963-3000 www.medsurvey.com   

Mindspot Research

Founded 2006 | 8 employees Lynnette Leathers, CEO and Lead Moderator

Phone +1-407-730-4603 www.mindspotresearch.com

Murray Hill National

Founded 2013 | 35 employees Susan Owens, COO

Phone +1-972-707-7645 www.murrayhillnational.com

Olson Research Group Inc.

Founded 1995 | 45 employees Charles Olson, CEO

Phone +1-267-487-5500 www.olsonresearchgroup.com

Precision Research Inc.

Founded 1959 | 25-49 employees Scott Adleman, President 

Phone +1-847-257-0827 RFQ [email protected] www.preres.com

Rare Patient Voice LLC

Founded 2013 | 14 full-time, 50 part-time patient advocates Wes Michael, President and Founder

Rare Patient Voice recruits hard-to-find patients and caregivers (rare and non-rare) in the U.S., Canada, U.K., France, Germany, Italy and Spain for qualitative and quantitative market research. We attend patient events such as conferences and walks to build our panels so that our patients are authentic and we can complete recruits within two weeks. We focus on recruiting only. With 100,000 patients and caregivers across 618 diseases/conditions, our panels include: all cancer types, Crohn’s, cystic fibrosis, diabetes, epilepsy, Fabry, Gaucher, hemophilia, HIV, Huntington’s, lupus, mental health, multiple sclerosis, Parkinson’s, primary immunodeficiency, PNH, pulmonary hypertension, sickle cell and spinal muscular atrophy. To get a bid with feasibility and costs at any time: pam.rarepatientvoice.com. Learn more about Rare Patient Voice and our services on our YouTube channel: www.youtube.com/watch?v=vq6n_JxtIDg&t=2s

Phone +1-410-218-0527 www.rarepatientvoice.com

RC Horowitz & Company Inc.

Founded 1983 | 5 employees Rob Horowitz, President

Phone +1-212-779-0033; +1-866-704-8000 www.rchorowitz.com

Reckner Healthcare

Founded 1991 | 225 employees Jason Gamber, Vice President

Phone +1-215-822-6220 recknerhealth care.com

Research America

Founded 1985 | 300 employees Robert Porter, CEO

Phone +1-610-356-1800 www.ResearchAmericaInc.com

Schlesinger Group

Founded 1966 | 1,200 employees Rob Ramirez, Chief Client Officer

Phone +1-203-899-0475 SchlesingerGroup.com

Shapiro+Raj

Founded 1955 | 80 employees Zain Raj, CEO

Phone +1-312-965-2319 www.shapiroraj.com

Founded 2000 | 1,400 employees Frédéric-Charles Petit, CEO

Phone +1-203-834-8585 www.tolunacorporate.com

WebMD/Medscape Market Research

Founded 1995 | 1,800 employees Audrey Rosen, Vice President, Market Research

Phone +1-212-624-3780 www.MedscapeMarketResearch.com

Survey Monitor May/June 2024 Related Categories: Health Care (Healthcare), Health Care (Healthcare) Research Health Care (Healthcare), Health Care (Healthcare) Research, Research Industry, Grocery/Supermarkets, Restaurants/Food Service, Shopper Insights, Artificial Intelligence / AI, Beverage, Consumer Research, Consumers, Entertainment, Environmental, Media Research-Digital, Physicians, Transportation, Travel

Survey Monitor March/April 2024 Related Categories: Health Care (Healthcare), Health Care (Healthcare) Research Health Care (Healthcare), Health Care (Healthcare) Research, Air Travelers, College Students, Education, Employees, Entrepreneurs/Small Business, Generation Baby Boomers, High-Tech, Higher Education, Research Industry, Shopper Insights, Travel

9 Top 
Physician Research Companies Related Categories: Health Care (Healthcare), Health Care (Healthcare) Research, Health Care-Rare Patients Health Care (Healthcare), Health Care (Healthcare) Research, Health Care-Rare Patients, Physicians, Research Industry, Data Security, Medical, Nurses, Patients , Focus Group-Online, Journey Mapping

Navigating challenges of MedTech research with rare-disease patients Related Categories: Health Care (Healthcare), Health Care (Healthcare) Research, Health Care-Rare Patients Health Care (Healthcare), Health Care (Healthcare) Research, Health Care-Rare Patients, Research Industry, Medical, One-on-One (Depth) Interviews, Patients , Focus Group-Moderating, Qualitative Research, Recruiting-Qualitative

Powerful Market Insights From Thousands Of Healthcare Professionals

High quality market insights from our global panel of healthcare opinion leaders.

MOST INNOVATIVE HEALTHCARE MARKET RESEARCH COMPANY IN APAC 

Ceo magazine, growthmix fieldwork.

Data collection methodology customized to your needs and consisting multiple approaches to high quality insights

Therapy Area Research

Ground level insights on treatment flows, pricing and reimbursements, stakeholders mapping, product pipeline analysis and much more

Brand Trackers

Prescription Trends, Brand Recalls, Marketing Intelligence and much more through real time brand trackers

Competitive Intelligence

Gather expert insights and ground-level intelligence on target players

GROWTH+ CONNECT

Unprecedented opinions. impeccable reliability., connecting healthcare leaders with organizations through world’s fastest growing healthcare knowledge exchange ecosystem.

GRG's maintains a database of healthcare experts globally with a significant representation of all specialties.

Through Growth+Connect we offer rapid introductions to global KOLs across various verticals for short and long term consultations. Our Growth+Connect leverages GRG's network of qualified opinion leaders and connects them with organizations around the world

GrowthMIX Approach

Our GrowthMIX approach offers a custom mix of multiple methodologies suited to the complexity of the study

Experiential Insights .

Breaking New Ground: Advances in Superficial Venous Insufficiency Treatment - GRG Health

The Rise of Digital Therapeutics: Prescribing Apps for Better Health - GRG Health

Stressful Minds: How Chronic Stress May Shape Alzheimer's - GRG Health

Lupus Research Frontiers Promising Trends and Future Directions - GRG Health

Artificial Organs and Organoids: Pioneering the Future of Medicine 

Drug Repurposing: Accelerating the Drug Development Process and Reducing Costs

The Future of Aging: Longevity Trends and Innovations in Geriatric Care 

Addressing Acute Ischemic Stroke in Germany: Advances and Initiatives 

Understanding ADHD in Children: Symptoms, Challenges, and Management

GROWTH+ KNOWLEDGE SERVICES

Kol identification and profiling, oncology intel book, logistics and procurement, health insurance research.

Optimize your economies of scale for market insights processes

Our knowledge services offer on-going insights generation through dedicated teams and specialist driven process. GRG's knowledge archives and specialized processes of delivery helps clients scale and optimize their marketing intelligence initiatives.

Syndicated Healthcare Market Insights Reports Powered With Complimentary

Analyst Hours and Expert Interviews With Each Report

Asia & Oceania

Middle east & africa.

• United States
• Asia Pacific
• Australia & NZ
• Southeast Asia
• Czech Republic
• Deutschland
• España
• Switzerland
• United Kingdom

EMEA Thought Leadership

Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.

• Middle East and Africa
• Research & Development
• Real World Evidence
• Commercialization
• Safety & Regulatory Compliance
• Technologies

LIFE SCIENCE SEGMENTS

• Pharmaceutical Manufacturers
• Emerging Biopharma
• Consumer Health

HEALTHCARE SEGMENTS

• Information Partner Services
• Financial Institutions
• Public Health and Government
• Patient Associations

THERAPEUTIC AREAS

• Cardiovascular
• Cell and Gene Therapy
• Central Nervous System
• GI & Hepatology
• Infectious Diseases and Vaccines
• Rare Diseases

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Quick Links

• Clinical Trials
• Functional Services
• Decentralized Trials
• Therapeutic Expertise
• Site and Investigators

Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

Real World Evidence Quick Links

• Real World & Health Data Sets
• Medical Affairs
• Health Data Apps & AI
• Health Data Transformation
• Study Design
• Evidence Networks
• Health Economics & Value
• Regulatory and Safety
• Natural Language Processing
• Real World Evidence Library

See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

Commercialization Quick Links

• COVID-19 & Commercialization
• Launch Strategy & Management
• Brand Strategy & Management
• Pricing & Market Access
• Healthcare Professional Engagement
• Patient Engagement and Support
• Promotional Strategy

Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

Safety & Regulatory Compliance Quick Links

• Safety Pharmacovigilance
• Regulatory Compliance
• Quality Compliance
• Medical Information
• Commercial Compliance

Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

Technology Quick Links

• Orchestrated Clinical Trials
• Enterprise Information Management
• Performance Management & Insights
• Provider Reference Data Network
• Customer Engagement
• Safety, Regulatory, Quality Compliance
• Partner Programs
• Technology Insights

CLINICAL PRODUCTS

• Planning Suite
• Clinical Trial Payments
• Investigator Site Portal
• One Home for Sites
• Patient Engagement Suite
• Electronic Clinical Outcome Assessment (eCOA)
• Interactive Response Technology (IRT)
• Clinical Data Analytics Solutions

COMMERCIAL PRODUCTS

• Information Management
• Promotional Engagement
• Orchestrated Analytics
• Next Best Action
• Customer Engagement (OCE)

COMPLIANCE, SAFETY, REG PRODUCTS

• IQVIA Vigilance Platform
• SmartSolve eQMS
• Safety & Pharmacovigilance

REAL WORLD PRODUCTS

• Data Profiling
• Patient Profiling
• HCP Profiling
• Market Profiling

"Data in a Day

BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

INSTITUTE REPORT

"Global Trends in R&D 2024

EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

WHITE PAPER

"DCTs Deliver Big ROI

"Capturing value at scale: The $4 billion RWE imperative

FEATURED INNOVATIONS

• IQVIA Connected Intelligence™
• IQVIA Healthcare-grade AI™
• Human Data Science Cloud
• IQVIA Innovation Hub
• Patient Experience powered by Apple
• Commitment to Public Health
• Code of Conduct
• Environmental Social Governance
• Executive Team

NEWS & RESOURCES

• Events & Webinars
• Industry Analyst Reports
• COVID-19 Resources
• Our Locations

INVESTOR RELATIONS

"Visit our investor relations site for more information.

Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

IQVIA Patient Experience Solutions powered by Apple

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.

WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

Imagine a future with AI you can trust

Industry recognition, iqvia named to fortune® world’s most admired companies™ list.

IQVIA is proud to be included in Fortune® “World’s Most Admired Companies™” list  2024 for the seventh consecutive year. We are also excited to earn first place in FORTUNE Health Care: Pharmacy and Other Services category for the third time. *

What inspires us

Together with customers and partners, we’re committed to enabling healthcare transformation to improve people’s lives world-wide.

Discover your passion at IQVIA

Accelerating innovation, connected intelligence, creating a healthier world, harness the power to transform clinical development., real world evidence. real confidence. real results., see markets more clearly and opportunities more often., heighten performance, increase efficiencies., dedicated to your success..

Work smarter, not harder

Reimagine a smarter, more productive future with an intelligent customer engagement platform that transforms the work of life science teams for real results.

An eCOA solution built for you. Designed for your patients

Improve the patient experience, enhance data quality and accelerate clinical trials by combining best-in-class eCOA technology with industry-leading expertise.

Pay sites fast

Pay sites in 30 days, even in difficult locales, and remove the burden of administering clinical trials payments by up to 90%

Expertise where it counts

120+ billion.

Healthcare records processed annually

61+ Petabytes

Volume of proprietary data

1.2 Billion+

Unique Non-identified patients

IQVIA's Unparalleled Data Assets

1m+ data feeds, accelerating timelines.

clinical trial site identification

500+ Studies in 75+ Countries

and over 30 indications using IQVIA Decentralized Trials

Help drive healthcare forward

Thanks to the excellence and commitment of our teams, our challenge for globalization has been well and truly met: more than half of our turnover is generated overseas, two-thirds of our services are international (conducted in 75 countries), and our teams are a true reflection of our business: multi-nationals. We are now, globally, among the Top 5 Global Healthcare Market Research Companies, and the Top 3 Independent Players. 

We are proud to have achieved ISO 20252 certification , which represents more than 30 years of passionate commitment together with our clients – both healthcare companies and institutions – working through them in the service of healthcare professionals and patients around the world. The decisions that our clients make can have a significant impact on the health and well-being of populations around the world; the quality of our data, the relevance of our analyses, and the reliability of our recommendations make us an integral part of the process.

The convergence of the spheres of healthcare and information technology opens a host of new opportunities; together, we will work to provide the very best tools to our customers to support their initiatives, inform their decisions, and validate their strategic planning. Acquiring new knowledge; developing, deploying, and improving our know-how; innovating; anticipating and supporting regulatory change: these are the bases of excellence and the commitment of our teams.

The ISO certification process was essential for us to evaluate – measured against the most demanding standards – our ability to develop and execute our products, services, processes, and quality management systems to the expectations of our clients and the aspirations of our employees. “Being ISO” means committing to permanent and continuous improvement with an eye toward building the company of the future and being a privileged partner to our clients.

Strengthened by our expertise, our stable and committed shareholder base is there to support our strong growth. Our ambition is to build an exquisite enterprise, of great worth and shared values.

We take responsibility regarding our ecosystems and sociosystems, carrying out our mission by acquiring new skills and attracting new talents, developing new products and solutions, establishing partnerships, furthering our business models, and advancing our associates. For the men and women of A PLUS A , those who are with us today, as well as those who will be joining us tomorrow, we will provide a safe space to foster their talents and creativity. Such is the condition and the measure of our success.

Pierre PIGEON, President

Our DNA: Professional elegance

Achieving simplicity and clarity in our approach and in the solutions we offer.

Strive for excellence

Our integrity, diligence and flexibility underpin our commitment to offering the very best service to our clients.

These principles drive our behaviour and the choices we make.

Fuel exploration through our diversity

We leverage the richness of our diverse backgrounds to continuously explore, improve our knowledge, and innovate to meet emerging healthcare challenges.

Grow and thrive

We work with integrity, commitment, passion, and generosity of spirit, creating an environment where every individual can express themselves and develop their talents to the highest potential.

Nurture our shared ambition

As a team, our actions are guided by respect and responsibility, recognizing that together, we can achieve far more and with far better results than even the most talented of us could achieve alone.

Our history of innovations

INNOVATION : “Something different that has impact” Scott D. Anthony – HBR Our history speaks for our capacity to think forward and welcome successful companies into our organization to embrace impactful innovative solutions for our clients:

Our areas of expertise

A PLUS A is founded and led by physicians, so clinical knowledge is at the core of everything we do. We have over 30 years of experience in conducting healthcare market research studies across all major therapeutic areas, including rare diseases, that answer macro and micro market questions. Our highly experienced teams combine unparalleled healthcare market understanding with augmented solutions in order to deliver in-depth and actionable information to our clients.

Our expertise focuses on three main areas: unparalleled patient charts expertise , long-established performance trackers , and an ever-evolving range of syndicated solutions , augmented with insights from advanced analytics .

Our organization

A PLUS A ‘s organization mirrors our client’s organization and reflects our ambition to guide and monitor the healthcare industry transformation

Our organization, balanced between the US and EU, with a completely integrated management, matches our client’s organization and ensures senior attention and consistency across regions

A PLUS A teams

Core management team.

Pierre founded A PLUS A , formerly ISIS Research in 1989. Pierre is President and Shareholder of A PLUS A . He is a qualified MD specializing in Endocrinology and Nutritional and Metabolic disorders.

Pierre Pigeon, MD President Founder, A PLUS A

Christine joined AplusA in 1990 and supports the senior business directors to develop client relationships worldwide. She is responsible for identifying new partnerships and developing innovative solutions for AplusA clients. Christine is a qualified MD specializing in palliative care and holds an MBA in Pharmaceutical Marketing.

Christine Maï, MD Deputy General Manager, Chief Sales & Marketing Officer

Clément is our Chief Financial Officer. His previous engagements as CFO in the international consulting and professional services industry for high-growth companies makes him a valuable asset for A PLUS A in driving our growth. For him, finance is at the service of strategy and operational staff who innovate, sell and produce. Finance must enable them to work in a serene climate, based on reliability, consistency and honesty – values that are perfectly aligned with APLUSA’s mission and principles. Clément holds a Master’s Degree in Management and Finance from EDHEC Business School.

Clément Camozzi Chief Financial Officer

After a 20 year successful career in various human resources positions, Sophie Benes joins AplusA as our Human Resources Director. She provides our team with a French American experience gained in different Silicon Valley start-ups and other HighTec and industrial companies in Rhône-Alpes. She is in charge of developing and implementing talent management through individual and collective coaching in our multi-cultural and multi-national environment.

Sophie Benes Human Resources Director

Benoit is our manager in charge of supervising production operations in AplusA. His role is to ensure that our production teams have all means to deliver the best surveys. He is also facilitating transformation in our organization by implementing digital tools, innovation and collective intelligence. Before joining AplusA in 2020, Benoit held various positions, such as Project Manager, Business Director, and Operation Officer in fast evolving and merger contexts, in consulting and digital services, and has also entrepreneurial experience. Benoit is an engineer by training, from the renowned University of Technology of Compiègne.

Benoît Pain Production Director

After a 20 year successful career in various human resources positions, Sophie Benes joins A PLUS A as our Human Resources Director. She provides our team with a French American experience gained in different Silicon Valley start-ups and other HighTec and industrial companies in Rhône-Alpes. She is in charge of developing and implementing talent management through individual and collective coaching in our multi-cultural and multi-national environment.

Benoit is our manager in charge of supervising production operations in A PLUS A . His role is to ensure that our production teams have all means to deliver the best surveys. He is also facilitating transformation in our organization by implementing digital tools, innovation and collective intelligence. Before joining A PLUS A in 2020, Benoit held various positions, such as Project Manager, Business Director, and Operation Officer in fast evolving and merger contexts, in consulting and digital services, and has also entrepreneurial experience. Benoit is an engineer by training, from the renowned University of Technology of Compiègne.

International Business Development

Eric has joined APLUSA after over 20 years dedicated at growing exceptional relationships with clients in the pharmaceutical industry across Europe and Asia. Eric brings in a solid expertise in the sale of services (market research studies, databases, panels of physicians and pharmacies) to help implementing, together with our Business Unit Directors and experts, commercial partnerships that will match even more our clients’ expectations. Graduate of the Ecole Supérieure de Gestion (now Paris School of Business), Eric also holds a master’s degree in economic and social administration from the University of Paris-Assas and an Executive MBA in healthcare management from the University of Paris-Dauphine.

Eric Yonter Business Development Director

Business unit Directors

Elen joined A PLUS A in 2005 and has over 15 years of experience in Healthcare Market research. Moving from Project Manager to Research Director positions, she conducted qualitative and quantitative research, with more focus on respiratory diseases, rheumatology, ophthalmology, dermatology, neurology, diabetes, medical devices, and Women’s health. Elen holds a Master degree in Marketing and Business management performed in France, Canada and the UK.

Elen Treuveur France Business Unit Director

Fabrice has over 15 years of experience in healthcare Market Research. His first position was at A PLUS A in Lyon from 2005 to 2008 before holding various senior positions in other international healthcare market research companies in Switzerland, the UK, and the US where he has settled permanently, before returning to A PLUS A in 2023. Fabrice is passionate about innovative research methodologies uncovering human truths to inform brand development strategies. Fabrice also loves transforming insights into clear, simple, and actionable business solutions. Fabrice is a specialist in several therapy areas, in particular Immunology and HIV. Fabrice holds a Master’s degree in chemical process engineering, followed by an MBA in Pharmaceutical Marketing and Management from ESCP Business School.

Fabrice Dussol US Business Unit Director

With 15 years of experience in market research and strategic marketing (mainly at Publicis Healthcare), Geoffroy Cornette has joined forces with the team at AplusA to accompany clients from initial consultation to project completion, providing critical strategic planning support. Geoffroy uses his expertise and passion in prescription markets to help you to map patient journeys, uncover prescription drivers, optimize communication, …, with a focus in oncology, hematology, virology, respiratory disease, and dermatology. Geoffroy graduated from EDC Paris Business School and IDRAC Business School.

Geoffroy Cornette France Business Unit Manager

Hilary has over 25 years of experience in healthcare, having begun her career in the pharma industry before moving agency-side. She specializes in international/global studies, both qualitative and quantitative, and is passionate about the application of market research insights to support business decision making, as well as advocating for the voice of the patient in market research. Hilary is a specialist in several therapy areas, in particular multiple sclerosis and oncology, and has a literature degree from Leicester University as well as postgraduate marketing qualifications.

Hilary Worton International Business Unit Director

Justin started his career at A PLUS A in 2014 as a Market Research Executive, specializing in prescription analysis and ATU studies. Elevating swiftly, he assumed a leadership role as a Project Manager in the French Quant Team, overseeing comprehensive quantitative research across various stages of the product lifecycle. In 2021, Justin transitioned to the international team, where he currently serves as Business Unit Manager, showcasing profound expertise in Hematology (DLBCL, CLL, ALL, Multiple Myeloma), Oncology (Breast, Lung, Ovarian, Prostate), and Immunology. Justin holds a master’s degree in Marketing and Strategy.

Justin François International Business Unit Manager

After first working in consumer research, Magali joined A PLUS A in 2002 and specializes in patient chart studies covering all stages of the product lifecycle. Through her expertise in a wide range of disease areas (hematology, oncology, infectious diseases, dermatology, CNS). Magali graduated in Psychology and holds a Master’s degree in Market Research, Marketing and Communication (Sciences Po Grenoble).

Magali Marion France Business Unit Director, Prescription

Manuel has over 17 years of experience in the pharmaceutical and MedTech market research industry. He began his career at A PLUS A where he went through different positions until research director, managing large international projects during 10 years in different disease areas including oncology, hematology, cardiology, respiratory, diabetes, ophthalmology, aesthetics, infectious diseases, etc. In 2015 he joined bioMérieux as Global Market Research Manager where he supported marketing teams over 7 years to collect the voice of the customer to inform decision making for their major brands in the fields of microbiology, molecular biology and immunoassay. He also provided support in other strategic projects related to the evaluation of new portfolio opportunities. Manuel joined back A PLUS A as Business Unit Director. Manuel graduated in Business Administration in the University of Granada (Spain) and complemented it with a master’s in international trade and European affairs from IAE Lyon.

Manuel Guzman Martin International Business Unit Director

Specializing in French domestic market research studies, Marie-Christine Ducrot serves as a Business Unit Director. She has a particular interest in market research involving psychological aspects of physicians’ decisions including relationships between patients/physicians and physicians/pharma companies as well as the evolution of the role of HCPs and the global impact. Marie Christine holds a DEA in Experimental and Social Psychology

Marie Christine Ducrot France Business Unit Director

Mélanie joined A PLUS A in 2009. She has developed tremendous expertise in prescription research over the years, holding the role of Director of the production team, bringing in her specific skills of past scientific researcher in CNRS (the French National Centre for Scientific Research, among the world’s leading research institutions). She is now helping you to design and conduct any type of market research based on patient charts, with experience in numerous domains such as oncology, immune-oncology, rheumatology, dermatology, gastro-enterology, hematology, ophthalmology, cardiology, etc. Mélanie holds a PhD in Biology and Chemicals.

Mélanie Marrot, PhD France Business Unit Director, Prescription

Nadège joined A PLUS A in 2020 to develop international market research in OTC medicines and products. She has a strong background in marketing and product management (conditions: anxiety, stress, baby teething, naupathia… / products: dietary supplements, medicines, cosmetics, medical devices). Nadège started her career agency side as a quantitative market research executive before working client side in OTC products for a pharmaceutical company. Her roles have included data research executive, then international product manager and head of market research and data panels. Nadège is a marketing graduate (Toulouse Business School), she speaks Italian, French and English.

Nadège Meillier International Business Unit Director OTC & Consumer Healthcare

Pascale has over 20 years of experience in Healthcare market research and joined A PLUS A in 2006. Psycho-sociologist by training, Pascale has developed expertise in qualitative and quantitative techniques and is particularly interested in research looking at all environment around patient with chronic or rare diseases (patient journey, interactions with caregivers and HCPs). She is also expert in OTC and consumer healthcare, nutrition, skin care, pediatrics, and rheumatology. Pascale holds a Master degree in Psychology and Sociology with specialization in consulting.

Pascale Bausson France Business Unit Manager

Paul has been working in international healthcare market research for over 20 years, and is based in our London office. Paul is responsible for supporting global and UK-based clients with their needs across all therapy areas and methodologies. Paul enjoys studies that include patients, as well as those relating to medical devices, and spent numerous years working with longitudinal data from hospital records in Europe. Paul has previously worked with Aequus Research, Medimix and IQVIA, successfully developing new business among pharmaceutical and Biotech clients in Europe, Japan, Latin America and the USA. Paul has a wealth of experience within various therapeutic classes, noticeably in Oncology and Multiple Sclerosis as well as Diabetes, Epilepsy, HIV, pain management and Anti-Infectives.

Paul Taylor International Business Unit Director

Rose-Marie Carneiro is a Business Unit Director with more than 20 years’ experience in pharmaceutical market research in both France and Australia. As an expert in both qualitative and quantitative market research techniques, Rose-Marie pays special attention to patients and consumers in different therapeutic areas such as CV, respiratory, CNS, diabetes, aesthetics and cosmetics, women’s health, baby nutrition, senior nutrition, pain management and wellbeing. On top of this, her finesse extends to different aspects of the healthcare provider/consumer relationship including, but not limited to, health management, compliance, reactions to promotional activties and the buying process of over the counter products.

Rose-Marie Carneiro Business Unit Director Patient Research

Sigi started his career 1989 at Novartis pharma where he worked in different functions of market research on national and European level. This included covering a wide range of aspects related to quantitative and qualitative market research, analytics, strategic planning and forecasting. Later he joined TNS/Kantar Health, working on mainly large scale international quantitative studies. He gained a deep understanding of qualitative projects during his first years in London. Over the years, Sigi worked on multiple therapy areas and brands, ranging from CV/CNS to immunology, oncology, rare diseases and biosimilars. Sigi joined A PLUS A in 2019 after contracting roles for BMS and GSK. He is based in the London office of AplusA.

Siegfried Ertl International Business Unit Director Syndicated Research Solutions

Stéphane joined A PLUS A with over 20 years of experience in clinical trial management and business development within Pharma and CRO sectors. With customer satisfaction as a leitmotif, he excels at providing tailored full-service solutions, including Clinical, Data Science, RWE, in areas such as Oncology, Cardiology, CNS, Metabolism, and Rare Diseases. His efforts span multiple applications in Europe, the US, and China, and include initiating a Real World Evidence Business Line to improve market access and patient outcomes. Stéphane holds a Master’s degree in Biology and an engineering degree in fundamental research from an academic institution, blending scientific expertise with a strategic sales approach to focus on client needs and return on investment through robust, practical solutions.

Stéphane DENIAU Business Unit Director A PLUS A RE A L WORLD

Susana has over 17 years of experience in the Pharmaceutical Industry. She began her career at Boehringer Ingelheim as Brand Manager, then as Account Director at Medimix Europe, before joining A PLUS A as research Director in 2016. She successfully conducts large global quantitative and qualitative international ad hoc studies for top European and American pharmaceutical companies. Susana graduated in Business Administration from UCAB in Venezuela and a Master in Marketing Management from the University of Westminster (UK).

Susana Suarez International Business Unit Director

William joined A PLUS A after over 10 years spent as an Account Director in IFOP’s Healthcare department. William has cumulated 30 years of experience working in the market research industry and over 13 years solely in Healthcare. William brings in solid professional skills in consumer behavior, customer insight, qualitative and quantitative research, with a strong focus on in-depth understanding of market trends and delivery of smart, operational findings.

William MacGillivray International Business Unit Manager

Fabrice has over 15 years of experience in healthcare Market Research. His first position was at A PLUS A in Lyon from 2005 to 2008 before holding various senior positions in other international healthcare market research companies in Switzerland, the UK, and the US where he has settled permanently before returning to A PLUS A in 2023. Fabrice is passionate about innovative research methodologies uncovering human truths to inform brand development strategies. Fabrice also loves transforming insights into clear, simple, and actionable business solutions. Fabrice is a specialist in several therapy areas, in particular Immunology and HIV. Fabrice holds a Master’s degree in chemical process engineering, followed by an MBA in Pharmaceutical Marketing and Management from ESCP Business School.

With 15 years of experience in market research and strategic marketing (mainly at Publicis Healthcare), Geoffroy Cornette has joined forces with the team at A PLUS A to accompany clients from initial consultation to project completion, providing critical strategic planning support. Geoffroy uses his expertise and passion in prescription markets to help you to map patient journeys, uncover prescription drivers, optimize communication, …, with a focus in oncology, hematology, virology, respiratory disease, and dermatology. Geoffroy graduated from EDC Paris Business School and IDRAC Business School.

Hilary has over 25 years of experience in healthcare, having begun her career in the pharma industry before moving agency-side. She specializes in international/global studies, both qualitative and quantitative, and is passionate about the application of market research insights to support business decision making, as well as advocating for the voice of the patient in market research.  Hilary is a specialist in several therapy areas, in particular multiple sclerosis and oncology, and has a literature degree from Leicester University as well as postgraduate marketing qualifications.

Magali Marion France Business Unit Director, Prescription 

Mélanie joined AplusA in 2009. She has developed a tremendous expertise in prescription research over the years, holding the role of Director of the production team, bringing in her specific skills of past scientific researcher in CNRS (the French National Centre for Scientific Research, among the world’s leading research institutions). She is now helping you to design and conduct any type of market research based on patient charts, with experience in numerous domains such as oncology, immune-oncology, rheumatology, dermatology, gastro-enterology, hematology, ophthalmology, cardiology, etc. Mélanie holds a PhD in Biology and Chemicals.

Rose-Marie Carneiro International Business Unit Director Patient Research

Specialty Expert CONSULTANTS

Anna Robbertz has over 25 years of consulting and marketing research experience as well as another five years in pharmaceutical marketing on the client side. Anna has extensive experience across a range of therapeutic areas. Anna has expertise in both qualitative and quantitative marketing research. She is best known for qualitative research and is highly-sought as a moderator. Anna’s research skills include in-depth, one-on-one interviewing and focus group moderation for a range of stakeholders, including HCPs, KOLs, patients, sales reps, and payers. Anna’s skills touch on all areas of qualitative research, including discussion guide development, interviewing, data analysis, report writing, and presentation of findings. She has extensive experience in managing global qualitative projects. Anna has an MBA in Marketing from Bentley College, and a B.S. in Public Health from the University of Massachusetts at Amherst. Anna is a native of the Netherlands.

Anna Robbertz US Qualitative Expert Consultant

Steve is a statistician and consultant specializing in pharmaceutical markets and quantitative marketing research methods. He has applied his statistical and software development background to create several original quantitative methods tailored to the needs of pharmaceutical marketers. Steve was an Assistant Professor of Marketing at New York University. He taught courses on marketing strategy in the undergraduate, MBA, and Executive Education programs. Steve led all advanced quantitative marketing research projects and is one of the senior methodologists at A PLUS A . Steve has an MBA and Ph.D. from Columbia University. He has published articles in medical journals and in academic marketing journals. (List of publications and presentations available on request.) Steve has also given presentations at the PMRG Research Institute, AMA Advanced Research Techniques (ART) Forum, and the Sawtooth Software Conference. (List of publications and posters available on request.) Steve is a hands-on project manager who loves innovative methodologies as well as the nuts-and-bolts of marketing research production and reporting.

Steve Bell, PhD US Methodologist Expert Consultant

Our code of Ethics: link to pdf

Index for professional equity between women and men.

French regulation makes it mandatory to publish the “index for professional equity” between women and men in the French subsidiary. This index is 92/100 for A PLUS A in 2023 and reflects how much aware is A PLUS A of the importance of professional diversity, and considers it as a factor of collective enrichment, social balance, and economic efficiency.

A PLUS A fights against all forms of discrimination and promotes gender parity in order to guarantee equality of consideration to all aplusians. A PLUS A scores 92/100 in this official Professional Equality Index between women and men published in 2024 for the year 2023.

A PLUS A supports this process of inclusion, and diversity, and is determined to eliminate any identified gaps. Day after day, A PLUS A places gender parity at the heart of its values.

Let’s talk!

Want to find out more information about A PLUS A ? Whether you would like to discuss a specific project or hear more about our services and expertise – we’d be delighted to hear from you.

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Health Industries Research Companies (HIRC)

Search form, strategic market research for pharmaceutical companies.

Health Industries Research (HIRC) is an independent, non-partisan organization that conducts strategic market research on trends in health care, pharmaceutical, and managed care businesses. HIRC's benchmark studies focus on the needs of pharmaceutical companies, providing market research critical to the development of successful marketing strategies. HIRC syndicated research is available only to pharmaceutical firms.

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Comprehensive reports featuring hot topics in market access, such as contracting, biosimilars, and rare disease & gene therapy.

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Enable timely decisions with intelligence that drives business impact.

Life Sciences

Delivering sharp insights that enable effective strategy formulation and implementation

As a leader in Healthcare Market Research and insights, Netscribes assists clients in the healthcare and life sciences industry with strategic marketing and product development decisions. By analyzing the impact of various market forces, including regulatory, technological, competitive, and customer behavior, our insights guide decisions around healthcare market access, portfolio optimization, and product positioning and messaging.

Our ever-expanding coverage spans over 86 specialties and 60 medical conditions in 57 countries. With in-house market research and analytics teams and a stakeholder coverage of more than 1.5 million healthcare professionals, we can conduct large-scale quantitative and qualitative research in hard-to-reach markets.

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Perform market assessment, market sizing, competitive intelligence, and industry trends analysis along with drivers and challenges for growth.

Product Testing

Discover the impact of introducing a new category or brand variants, product mix or portfolio optimization, and market assessment for first-mover advantage.

Market Assessment

Obtain continuous, integrated market insights on new markets in terms of opportunities and risks. Gain thought starters to make effective decisions.

Competitive Intelligence

Gather relevant competitive insights to drive strategic marketing, sales, product development, and innovation.

Market Entry and Expansion

Formulate strategies that include details regarding pricing, product portfolio, target customers, addressable market size, and more.

Emerging Market Analysis

Identify new opportunities using trend and demand analysis to help you better prioritize and strategize for the future.

Campaign Effectiveness Analysis

Evaluate the performance of a brand campaign to measure its effectiveness, concept testing or generate ideas for new campaigns.

Consumer Purchase Journey

Uncover purchase needs and triggers, information sources, and influencers, identify customer touch points, understand your brand’s perception and positioning gaps, various drivers for choice of formulations, formats, and more.

Customer Satisfaction Survey

Capture customer feedback on a product, service, and customer support system through a well-designed survey. Understand your customer base better and strategically improve your product or service offerings in accordance with market demands.

Need Gap Analysis

Assess market attractiveness of a new product, understand a market’s unfulfilled niches, and the level of acceptance of a product in the current market to help firms stay ahead of competition.

Literature Review

Evaluate and review medico marketing literatures of a new product before its market launch.

Analog Analysis

Dig deeper into scientific details, indications, usage, dosages, claims, approvals, and more of an analog to be launched in a market.

Social Media Analysis

Listen in on social media to understand brand performance, customer views and competitor strategies. Monitor and analyze social media platforms and activities.

Consumer Segmentation

Perform various types of studies like need-based segmentation, psychographic segmentation, demographic segmentation, and geographic segmentation.

Pricing and Reimbursement Landscape

Understand the best price estimation for a product or product mix and the reimbursement system in a particular market. Decode the medical policies, decision-making process, tendering process, and elements of reimbursement like coding, coverage, payment terms, and more.

Market Research

Understand market forces that influence patient, provider, and industry decision-making. We conduct opportunity scans and assess the market potential to identify white-space opportunities and minimize the investment risks of strategic initiatives.

Track competitive activity and obtain in-depth insight to identify gaps, threats, unmet needs, establish value propositions, and more. Competitive benchmarking is conducted on a variety of levels, including operations, financials, products, strategies, and best practices in the healthcare industry.

Industry/Domain Intelligence

Track specific sectors and therapeutic areas across parameters such as growth drivers and challenges, competitive landscape, regulatory environment, market segments, and macro-economic factors.

Data & Analytics

Derive intelligence from large volumes of structured and unstructured data for faster and more effective analysis.

Thought Leadership

Maintain your brand value and improve bottom-line growth through the right blend of content, data, and insights.

Industries we support

Pharmaceuticals

Health Insurance

Medical Devices

Biotechnology

Digital Health

Success stories.

Pharmaceutical benchmarking to assess growth opportunities

With digital innovations and smart technologies in R&D taking the pharmaceutical industry by storm, it is now more important than ever to keep track of industry...

Market landscape analysis of migraine, pain, and Parkinson’s disease

In the dynamic healthcare industry, it is critical to obtain an accurate and comprehensive view of the market environment to inform and facilitate product development,...

Epidemiological study and market assessment of formulae for Pediatric Chronic Kidney Disease

As the healthcare industry continues to experience upheavals induced by the pandemic, it’s now more important than ever to get a detailed overview of customer needs, preferences,...

Expert speak

The Indian medical devices industry – A 2022 overview

The evolving market landscape of the infant nutrition market in India

Winning the medical device market: How to build a successful GTM strategy

Recent trends shaping the medical device industry in 2023

Pharma industry trends and outlook for 2023

Applications of big data and predictive analytics in the global healthcare industry

Precision medicine: Industry trends and challenges every pharma company should know

The evolution of precision medicine and how pharma firms are keeping pace

Market access in the pharma industry: do’s and don’ts

Key trends in the generic drug market

Concept testing medical devices: Key questions it must answer

Using NFTs in healthcare: Hype or hope?

DTx in diabetes: Current trends and outlook for the future

Infographic

The Indian digital health market: A 2022-27 forecast [Infographic]

DTx in diabetes: A closer look at the market landscape [Infographic]

Investment landscape: AI-driven R&D startups in life sciences [Infographic]

7 e-commerce trends shaping digital strategies post-COVID-19

Get a detailed overview of patients and markets through holistic insights from netscribes healthcare market research.

Oncology Diagnostics Unveiled: A Global Market Perspective

The fight against cancer is undergoing a significant transformation. The global oncology market is experiencing explosive growth, fueled by a growing awareness of early detection and the immense potential of personalized medicine. Technological advan...

Artificial Intelligence (AI) – Powered mental health treatment market

In the throes of a global mental health crisis, AI emerges as the beacon of hope, ushering in a new era of possibilities. AI in mental health treatment market is poised for a remarkable 37.5% CAGR by 2031. Unveil the insights and breakthroughs encaps...

How next-generation sequencing (NGS) is reshaping healthcare

Next-generation sequencing (NGS) technology is enabling access to comprehensive genomic information that was once out of reach, significantly enhancing various facets of healthcare. The NGS market is poised for exceptional growth, projected to reach ...

Unveiling the growth trajectory: India’s biopharma industry insights

The biopharmaceutical industry in India is experiencing a remarkable growth trajectory, presenting immense opportunities for those who are ready to seize them. Netscribes research uncovers the key factors that are shaping this landscape and fueling f...

Pharmaceutical packaging: Insights and trends

The complexity and diversity of pharmaceutical products demand packaging solutions go beyond simple containment. Innovations in packaging materials, design, and technologies have revolutionized the way medicines are stored, transported, and administe...

Remote Patient Monitoring (RPM): Fulfilling the growing preference for virtual solutions

Discover the potential of remote patient monitoring (RPM) technology and how it’s transforming the healthcare industry. With the rise in demand due to the COVID-19 pandemic, RPM is becoming a crucial part of healthcare systems worldwide. Studie...

Exploring the growing in-vitro fertilization market: Trends and insights

IVF, also known as in-vitro fertilization, is a well-established assisted reproductive technology that has aided countless couples in overcoming infertility and achieving parenthood. This technique involves the fertilization of an egg with sperm in a...

AI-driven healthcare: Unlocking the future of medical innovation

Artificial Intelligence is transforming the healthcare industry in unprecedented ways, ushering in a new era of precision medicine, personalized treatments, and more efficient healthcare delivery. From drug discovery and clinical trials to patient di...

The Indian medical devices industry – A 2022 overview

The Indian medical devices industry has witnessed significant growth and transformation over the past decade. The sector has been on an upward trajectory, driven by factors such as the increasing prevalence of chronic diseases, rising incomes, and ad...

The Indian digital health market is booming, owing to the COVID-19 pandemic, which sparked a wave of digital transformation across the healthcare ecosystem. It is predicted to reach INR 882.8 billion by 2027, growing at a CAGR of 21.36% during the fo...

As of 2021, approximately 537 million adults are currently living with diabetes, across the world. This number is projected to rise to 643 million by 2030 and 783 million by 2045. Given the high level of support and treatment costs associated with th...

Diabetes affects over 422M people worldwide each year. Given the high level of clinician support and treatment costs associated with this disease, DTx in diabetes products are uniquely positioned to treat patients with diabetes and reduce outcome dis...

Investment landscape: AI-driven R&D startups in life sciences [Infographic]

  As organizations in the life sciences industry look to opportunities to generate greater returns and increase efficiencies, there’s a growing interest in AI-driven R&D processes among other aspects of the value chain. Netscribes research...

Digital health funding and M&A trends 2020 [Infographic]

The COVID-19 pandemic has accelerated the demand for digital health services. With the healthcare sector at the forefront of this crisis, digital health presented itself as a perfect solution to transform healthcare into a more accessible, data-first...

COVID-19 response: Life sciences industry [Infographic]

Life sciences industry’s response to COVID-19 disruptions has evolved over the course of the year. The SARS-CoV-2 virus, first emerged as an unknown pneumonia-like disease in December 2019, and ultimately gained the status of a global health cr...

The race to a COVID-19 vaccine [Infographic]

Formulating an ethical and potent vaccine against novel pathogens typically takes years. Globally, scientists, pharmaceutical firms, and regulators are arduously working to answer the most palpable question – a COVID-19 vaccine. While clinical tria...

The impact of COVID-19 on the growth and adoption of 3D printing

The rapid spread of the COVID-19 pandemic has redefined the global landscape, forcing governments and organizations to re-evaluate their legacy approach to business. In this report, we look at how the pandemic is affecting the adoption of 3D printing...

[Infographic] Top 3 Applied Artificial Intelligence Trends in Healthcare

Artificial Intelligence (AI) is bringing about a paradigm shift in healthcare, powered by the increasing availability of medical data and the rapid progress of analytical techniques. From catalyzing drug discovery to using data-driven diagnostics thr...

Biosimilar Market Landscape Analysis

The global biosimilar market is expected to reach USD 36 billion by 2022. However, only some countries are favorable for biosimilars due to reasons ranging from poor accessibility to unconducive regulatory environments. This infographic takes a close...

Implementing operations analytics for a leading healthcare MNC

Organizations across industries are increasingly recognizing the vital role of data and analytics in driving operational...

Market opportunity assessment for sterile hospital equipment covers

A leading developer and manufacturer of surgical drapes and covers wanted to conduct a feasibility study for market pene...

Market assessment of nutraceutical supplements and excipients in India

The nutraceutical supplements and excipients market in India is witnessing significant growth, driven by a number of fac...

Assessment of Service Contracts in India for Imaging and Ultrasound

For healthcare technology providers, service contracts are key to shaping innovation and patient care. More than agreeme...

Market entry assessment study: analyzing market potential and feasibility

The Indian pharmaceutical market has been one of the fastest growing in the world, with a projected CAGR of 10-12% over ...

Market assessment study of IV solutions and injectables in the UAE

A UAE-based pharma company specializing in IV solutions for kidney dialysis, life-saving IV fluids, large-volume parente...

With digital innovations and smart technologies in R&D taking the pharmaceutical industry by storm, it is now more i...

Assessment of China’s Hepatitis B treatment market

After COVID, the life sciences industry has seen a rapid acceleration of technological advancements, making it more crit...

As the healthcare industry continues to experience upheavals induced by the pandemic, it’s now more important than eve...

In the dynamic healthcare industry, it is critical to obtain an accurate and comprehensive view of the market environmen...

Maximizing your patent portfolio potential for multi-core processors

A robust patent portfolio is a major component in underpinning a firm’s current and future competitive position. As su...

Commercialization strategy for aptamer screening and drug discovery technology

  Our client, a renowned public research institute, wanted to explore the business opportunities presented by aptam...

Product testing to inform marketing strategy of respiratory disposables

A leading medical device supplier sought to understand the market for a respiratory disposable portfolio across ASEAN co...

Identifying key opinion leaders using an integrated research approach

An oncology-focused pharmaceutical company wanted to identify key opinion leaders(KOLs) in the area of multiple myeloma ...

Market positioning and perception analysis for new analgesic drug

An international pharmaceutical major wanted to gain an in-depth understanding of the perceptions and market positioning...

Standard discounting analysis for ethical products across the competitive landscape

As pharmaceutical companies navigate pricing and market competition, discount analysis serves as a strategic compass. By...

Cardiovascular market assessment to support expansion strategy

A pharmaceutical major was eager to understand the prevailing market dynamics in the cardiovascular segment to create a...

Investment research on the top-50 US cancer hospitals

A global, multi-stage venture capital and growth equity investment firm wanted to identify the top 50 US cancer hospita...

Identifying Partners for a Health Insurance Company

The client, a prominent player in the health insurance industry, was looking to broaden its base in the Middle East, spe...

Understanding healthcare purchasing patterns in a new market

A global integrated pharmaceutical major wanted to understand the adoption pattern of drugs, IVD tests and diagnostic pr...

The future of orphan drugs technology: From gene therapies to AI

Emerging trends steering the future of medical devices

Significant global consumer health trends to watch out for in 2024

Advances in molecular diagnostics: A breakthrough in disease detection

Exploring the potential of molecular diagnostics in cancer research

Generative AI in healthcare

Navigating the future of infectious disease control with molecular diagnostics

Innovative healthcare trends for 2023 and beyond

The rise of digital humans: Exploring the future of virtual reality

Consumer healthcare trends in 2023

Market access in the pharma industry: do’s and don’ts

Get a detailed overview of patients and markets through holistic insights from Netscribes Healthcare Market Research

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Healthcare Market Research In Seconds with AlphaSense

Staying on top of clinical trial pipelines, disease landscapes, and competitors is a time-consuming and fragmented process. AlphaSense can help you make pipeline decisions with confidence and speed.

AlphaSense is a leading provider of market intelligence, including 10,000+ high-quality content sources from more than 1,500 leading research providers—all in a single platform.

Analysts, researchers, and decision makers in the healthcare sector have access to exclusive research reports only found elsewhere in disparate locations and often behind expensive paywalls. With AlphaSense, healthcare organizations can conduct comprehensive quantitative and qualitative research that gives them a competitive edge with smarter, more confident decision-making.

Specific types of content you’ll find on the AlphaSense platform include:

• Healthcare news, industry reports, company reports, and regulatory content from sources such as PubMed, World Health Organization, MedlinePlus, and FDA
• Over 1,500 research providers including Wall Street Insights® , a premier and exclusive equity research collection for corporate teams (healthcare included )
• Expert call transcript library that gives access to thousands of insightful interviews with doctors, customers, competitors, and industry experts

AlphaSense can save you hours per project by centralizing the insights you need and delivering them to you with intelligent, AI-based smart search technology. Features like Smart Synonyms ™ and sentiment analysis recognize the intent behind your search and zero in on the most important insights contained within each source.

Automated alerts and customized watchlists ensure you never miss an update from the companies and industries you most care about. Advanced filtering features help you easily get to the types of content you need for your specific research.

These features and more are why G2 has rated AlphaSense a leader in market intelligence for corporations and financial institutions alike.

of the top consultancies

of the top asset management firms

largest pharmaceutical companies

of the S&P 100

For those in the healthcare industry, maintaining a competitive edge requires staying aware of regulatory activities and FDA drug approvals. You need to be the first to know when a competitor’s drug is approved, and you need to stay ahead of clinical trial pipelines, disease landscapes, BD&L, and commercialization decisions.

But regulatory sites are often notoriously tedious and time-consuming to navigate, leaving research teams combing through pages and pages of data and spending more time on manual search than on analysis and strategy.

Leading healthcare companies are turning to AI to help them filter through the noise, inform more confident decision-making, and share market intelligence with their broader organizations.

Here’s how our clients use AlphaSense to improve their research processes:

Track New Developments

Gone are the days of reactive research. Our AI technology understands your needs and recommends critical healthcare data sets, market trends, and emerging companies that are important for you to know before anyone else does. 

Monitor Clinical Pipelines

AlphaSense helps you stay on top of clinical trial updates with our aggregated universe of regulatory healthcare content from ClinicalTrials.gov, FDA, EMA, PubMed, and more. 

Disease Landscaping

Take your competitive analysis and disease research to the next level. With AlphaSense’s AI company recognition and Search Summaries, you can ensure you never miss out on key updates on your peers. Extract data such as market share, pricing benchmarks, and company performance. We help you gather the context behind your quantitative research, so you can  develop an effective go-to-market strategy and take your product development to the next level.

Deal Strategy (BD&L)

AlphaSense helps you assess partnership, mergers and acquisitions, and other deal making opportunities by allowing you to uncover the total addressable market (TAM) and understand core differentiators in the market landscape. 

Earnings Analysis

Accelerate your earnings research by using AlphaSense’s sentiment analysis to uncover shifts in commentary on relevant companies and topics. Our Smart Search technology also surfaces emerging topics from industry leaders, topics of discussion by competitors, and company KPIs so you can develop a full-scale understanding of the industry.

• Frequently Asked Questions

Why the Top Healthcare Companies Choose AlphaSense

Healthcare is a fast-moving sector, and the leading companies know that keeping on pace with innovation and maximizing efficiency are key to enduring success. A healthcare organization is only as agile and innovative as its research and competitive intelligence process, which is why our customers count on AlphaSense to help them stay on the leading edge. 

Aggregated Market Research

AlphaSense houses over 10,000 trusted content sources, including but not limited to:

• Industry research from the world’s top analysts
• Unique industry expert perspectives
• News outlets
• Company and competitor websites
• Government and regulatory data
• Press releases
• Earnings call transcripts and company presentations 

Our platform not only houses every piece of content you need to make rapid data-driven decisions, but it helps you filter through the noise with advanced search functionality.

Semantic Search

Instead of digging through fragmented reports and alerts, you can rely on our semantic search to make sure you never miss out on critical insights. Our AI search technology automatically recognizes what you are looking for and delivers the results that match the intent behind your query. This means you don’t have to do multiple searches to get the results you need, and you can be more confident in the comprehensiveness and accuracy of your research. 

Sentiment Analysis 

Our sentiment analysis and natural language processing (NLP) technology analyzes how the market feels about a given company, industry, or topic and color-codes positive and negative sentiment for easy recognition as you browse documents and search results. These AI features are all executed in seconds, saving analysts hours previously spent combing through broker research reports (often 20+ pages or more) and other complex research unique to the healthcare industry (for example, clinical trial results) for the best insights.

Healthcare Insights from the AlphaSense Platform

Generative ai in healthcare.

Discover the key use cases, benefits, and drawbacks of generative AI applications in healthcare.

Expert Insights: AI Trends in Healthcare

Discover the top AI trends in healthcare, sourced using AlphaSense’s expert transcript library.

Digital Healthcare: Leveraging Patient Data With Generative AI

Learn the implications digital healthcare and generative AI have on leveraging patient data.

The Evolving Role of ESG in Healthcare

This blog post covers the growing role of ESG in healthcare, and what you can do to prepare for this evolution in the industry.

Top Medtech Trends and Outlook for 2024

We use the AlphaSense platform to uncover the top trends shaping the medtech industry in 2o24.

Top Medical Device Trends and Outlook for 2024

We use the AlphaSense platform to uncover the top trends shaping the medical device space in 2024.

300+ transcripts from JPM’s 39th Annual Healthcare Conference

Read transcripts from one of the largest healthcare conferences of the year and learn about the current top focuses of companies in biotech, healthcare equipment, pharmaceuticals and more.

Medtech Trends Leading the Post-Pandemic Healthcare Conversation

Explore what top voices in the healthcare sector are saying about evolving trends in the MedTech space, including robotics, digital therapeutics, telemedicine, and AI.

The Booming Market of Biosimilars

Take a deep dive into the lucrative biosimilars industry, one of the ongoing hottest topics in the pharmaceuticals sector. Learn about the main growth areas and outlook of this trend based on our earnings call transcripts, expert calls, and press releases.

Tracking the Next M&A Deal: 16 MedTech Companies to Watch

Using the AlphaSense platform, we identified the top medtech companies that would make lucrative M&As, based on their new product developments, technology initiatives, and growth opportunities. Get an inside look at the evolving M&A landscape in the medtech industry and note important takeaways for investors in this space.

Top Takeaways from the 2022 ASCO Annual Meeting

The American Society of Clinical Oncology (ASCO) annual meeting hosted one of the largest cancer research conferences of the year in 2022. This exclusive recap shares some of the key takeaways from the attending experts (healthcare providers, patient advocates, industry representatives, and major media outlets).

Analyzing Expert Transcripts: 4 Trending Medtech Conversations

Learn about the top four trending digital healthcare topics being discussed by healthcare professionals, marketers, and executives.

• R&D and M&A: The most innovative pharma companies are achieving high growth and gaining a competitive advantage over their peers by prioritizing M&A and other inorganic activities over the slower, more expensive, and more uncertain R&D.
• AI and machine learning: The AI in healthcare market is growing rapidly and is expected to reach $119.8 billion by 2027. AI and machine learning are increasingly being used to analyze patient data, detect patterns, and improve clinical decision-making. By helping increase accuracy and speed to insight, this trend is improving patient outcomes and making clinicians’ jobs easier.
• Volume to value : Health systems are shifting from volume-based patient care (fee for service) to value-based patient care (fee for value). This approach seeks to improve health outcomes and customer experience, while lowering costs. 
• Regulatory pricing pressure: Governments, policyholders, and payers around the world are increasingly focused on regulating and increasing transparency around drug prices.  
• Telemedicine and virtual healthcare: Telehealth became an integral tool for providing remote patient care during the COVID-19 pandemic. It is expected to continue growing in popularity, particularly in North America, where advanced healthcare technologies are adopted at a high rate. Overall, telemedicine has helped increase the efficiency and decrease the cost of healthcare, while improving health outcomes for patients.
• Vertical integration: There is an increasing tendency toward vertical acquisitions in the healthcare supply chain, with drugstore chains acquiring insurance companies and insurance companies acquiring pharmacy benefit management organizations.
• Amazon effect: Amazon and other tech giants have the potential of disrupting the healthcare industry by cutting out the middlemen in the supply chain and delivering direct-to-consumer care.

Primary healthcare market research involves communicating directly with existing and potential patients. The goal is to learn about your company’s target audience and perform market segmentation. Primary research methodologies include market research surveys, in-person interviews, and focus groups. 

Secondary research involves gathering existing data from different sources, including competitors’ company documents, regulatory websites, and broker reports. The goals are to gather key insights to develop a winning corporate strategy, conduct competitive research, or better understand the market and investment landscape.

AI algorithms are capable of analyzing large amounts of data from various sources and identifying trends and patterns that would be difficult for humans to detect. Additionally, NLP technology   can extract insights from unstructured data sources, research reports, company filings, and earnings calls, helping you make better, more informed business decisions. 

AI helps improve the efficiency of market research by reducing the time and cost of conducting research and increasing the accuracy of data collection and analysis. 

From a process improvement standpoint, AI can also be used to reliably predict future market trends and healthcare outcomes based on past observations. It can also be used to personalize customers’ healthcare experiences by coding individual data and preferences, thereby increasing patient satisfaction. 

Try AlphaSense for Free

AlphaSense clients make smarter decisions faster. See  firsthand how the platform can level up your healthcare market research strategy.

A BioPharma Insights Company uses AlphaSense to Get Granular on Industry Insights

Competitive Intelligence in Healthcare

Pharma & Biotech Competitive Intelligence

Medtech Market Research

Medical Device Market Research

Medtech and Medical Device Outlook for 2024 & Beyond

Redefine what’s possible in life sciences

In the era of intelligent technologies, organizations must reinvent to bring breakthrough treatments to patients, faster and at lower costs.

Life sciences now

of biopharma executives agree AI foundation models will enable connections across data types, revolutionizing where and how AI is used

of biopharma executives agree that technology plays a critical role in all current and future reinvention strategy

of biopharma executives agree that data transparency is becoming a competitive differentiator

of life sciences supply chain executives want better real-time inventory and visibility from external manufacturing partners

How to reinvent life sciences

Drive innovation and productivity. transform patient outcomes..

Reinvent commercial models to better meet everyone’s needs.

Fulfill patient needs innovatively with original science and tech.

Cultivate new ways of working, innovating, collaborating and operating.

Build a supply chain for high-quality therapies and devices

Run your business with compliant, patient-centric, intelligent operations.

Working with Medical Technology companies to develop solutions across the patient’s entire healthcare journey.

Today’s convergence of science and technology drives R&D innovation. With biopharma innovations, your team can meet patient needs more efficiently and affordably.

Increase your odds of success

To make your portfolio more likely to succeed, while decreasing its costs, manage it using New-Science treatments.

Speed the discovery of new therapies

Use design thinking, digital technology and ecosystem partnerships to build collaborative digital labs — enabling you to adopt AI, machine learning and in silico experimentation.

Design better clinical trials

Tap into new methods like decentralized trials and synthetic control arms. Scale AI and machine learning to speed development. Improve accessibility and health equity.

Reinvent commercial models to better meet everyone’s needs

The next era of commercialization brings together insights, design thinking and human ingenuity to modernize the commercial model and drive sustainable growth.

Deliver benefits that matter to all stakeholders

Cultivate value for every participant in the value chain: from patients to healthcare providers; from caregivers to payors.

Invest in a strong commercial core

Set a clear agenda that inspires your organization, making clear how critical it is to advance the core capabilities of marketing and the customer model.

Build efficiency to improve launch success

Make sure operations serve the objectives of both developing medicines that improve patient outcomes and bringing long-term cost savings to the healthcare system.

Get more from your data and AI

Use data and generative AI to enable predictive models for better engagement and quicker decision-making from healthcare providers.

New Science is Accenture’s comprehensive global analysis of regulated scientific treatments in development and on the market.

Scientific novelty

Get a better understanding of managing your portfolio risk and the future growth areas in disease and overall therapeutic areas.

Unmet needs

Classify science using different dimensions to understand its dynamics for patients, biopharma and the market. This will help evaluate the potential of new treatments to benefit patients.

Technology convergence

Measuring medicines that coexist with technology in both the near-term and future ensures a better understanding of science’s growing dependence on intelligent technology.

Supercharge science with generative AI: Not your average technology revolution.

Start your reinvention journey

2023 was the year of generative AI experimentation and a proliferation of isolated use cases. 2024 will be the year in which companies will start to reinvent the enterprise with generative AI.

Future-proof your supply chain and operations. Deliver an end-to-end supply chain strategy and transformation.

Relevant and visionary

Agile and customer-centric, your supply chain must address demand changes and scientific advances in a cost-effective way.

Resilient in the making

The modern supply chain prepares for, mitigates and responds to disruptions of all scales It constantly adapts to the ever-increasing complexity of new science.

Use generative AI

Advance from pilots and incremental improvements to transformative outcomes. Use digital simulation and generative AI to produce integrated digitalization and automated processes.

Be sustainable and responsible

Convert scientific advances to high-quality medicines available globally. How? By building sustainable value chains, benefiting both society and the planet, while building trust.

Intelligent operations

Delivering a culture of innovation for life sciences organizations

Delivering high quality services through our people, powered by technology

We combine our pharmacovigilance, regulatory and clinical operations talent within our global delivery centers, powered by intelligent technology solutions, to fulfill our client operational needs.

Medical technology

Humanization of everything.

Trailblazing MedTech companies have an opportunity to change the way products are designed and services delivered, empowering patients and providers.

Technology anywhere, everywhere

Technology was the lifeline of the healthcare market during the pandemic. It continues to be at the center of everything.

Data and analytics as an asset

Data is the currency to uncover and create value. More effective use of data will catalyze better outcomes for all MedTech ecosystem participants.

What’s trending in life sciences

Haleon became one of the largest independent consumer health businesses in the world. Find out how Accenture helped to make the separation and the move to cloud successful.

Accenture outlines how organizations can achieve higher levels of performance through technology & innovation we call Total Enterprise Reinvention.

Pharmaceutical company, Lundbeck, partnered with Accenture to leverage AI to find new links in genes and diseases for headaches and migraine, accelerating the end-to-end process of developing medication for these conditions.

Human+machine innovation is revealing new limits for biopharma. In Accenture’s Technology Vision 2023 for Biopharma, we explore how 4 tech trends are shaping new and different ways of operating, collaborating and innovating.

Novartis uses a multi-cloud data analytics platform to optimize operations and accelerate innovation.

Build resiliency in MedTech to thrive in a changing world. Invest in technology, embed resilience in design, and develop a multi-skilled workforce. Secure your future growth now.

Five 5 trends to help life sciences companies mature in this new paradigm of Digital Health

Global biopharma company embraces innovation to improve work-life balance.

Partners in change

Helping you unlock the value of your SAP application portfolio with the power of intelligence, innovation and industry.

Leverage the experience of AWS and Accenture with proven technology offerings and industry-ready solutions.

The largest global Microsoft practice. Eighteen-time Microsoft Global Alliance SI Partner of the Year. Powered by Avanade. Runs on Microsoft.

Industry-specific cloud-based software solutions that address the unique operating challenges and regulatory requirements of companies in the Life Sciences & Consumer Products industries.

Reimagining human experiences that reignite growth and accelerate the path to value.

Leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry.

Awards and recognition

Leader in life sciences sales and marketing strategic consulting services, a leader in life sciences sales and marketing it outsourcing services, a leader in life sciences research & development and business process outsourcing, leader: life science sales and marketing strategic consulting services.

IDC MarketScape 2023 recognizes Accenture as a leader in technical capabilities and life science expertise, with extensive experience in pharmaceuticals, biotech, and medical devices

5 stars from Forbes: Healthcare and Life Sciences Management Consulting

Forbes awards Accenture 5-star rating and names us one of America’s Best Management Consulting Firm in the Healthcare and Life Sciences sector 2023

Market Leader in Horizon 3 Life Sciences Service Providers Report

Market Leader in HFS Horizons Life Sciences Service Providers 2023, Accenture secures top positioning Horizon 3. Our One Ecosystem™ approach drives new value sources, reduces costs, enhances care, and transforms life sciences at scale.

Leader: Everest Group Life Science Operations PEAK Matrix® Assessment

Accenture, a Leader in Vision, and Capability, excels in strategy, services, innovation, and investments. Everest Group recognizes our strong market impact and high value delivery

Leader in IDC MarketScape: R&D Strategic Consulting Services

Recognized for strong technology and deep life sciences expertise, Accenture is positioned as a Leader in IDC MarketScape: Worldwide Life Science R&D Strategic Consulting Services 2023.

Position #1: Life Sciences Smart Manufacturing Services Lead

Accenture, a leader in Everest Group’s Life Sciences Smart Manufacturing Services PEAK Matrix® 2023, excels in end-to-end digital capabilities. A trusted partner, providing balanced solutions across the life sciences manufacturing value chain

Our leaders

Petra Jantzer, Ph.D.

Senior Managing Director – Global Life Sciences Lead

Ramon Pressburger

Managing Director – North America Lead and Strategy Lead, Global Life Sciences

Managing Director – Europe, Global Life Sciences

Daishi Miyao

Managing Director – Growth Markets, Global Life Sciences

Grow your careers at the heart of change

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50 best healthcare data analytics companies in the US, per Newsweek

Newsweek named the top digital health companies in the U.S. for 2024, including a breakout of 50 data analytics companies.

The publication partnered with Strata to identify companies transforming healthcare across the world. The full list includes 400 companies in 35 countries broken into seven industry categories. Companies were vetted based on financial performance, web and app traffic data, and product impact from Holon IQ, a market intelligence company.

Below is a list of the data analytics-focused digital health companies in the U.S. honored by Newsweek .

1. Aetion (New York City). 2. AiCure (New York City). 3. Arcadia io (Burlington, Mass.). 4. Biofourmis (Boston). 5. Bluesight (Alexandria, Va.). 6. BrightInsight (San Jose, Calif.). 7. CancerIQ (Chicago). 8. Caresyntax (Larkspur, Calif.). 9. Centaur Labs (Boston). 10. Clarify Health Solutions (San Francisco). 11. Cleerly (New York City). 12. ClosedLoop (Austin, Texas). 13. Commure (San Francisco). 14. Datavant (San Francisco). 15. Egnite Health (Aliso Viejo, Calif.). 16. Element5 (San Jose, Calif.). 17. Embold Health (Nashville, Tenn.) 18. Enlitic (Fort Collins, Colo.). 19. Evidation Health (San Mateo, Calif.) 20. Gray Matter Analytics (Chicago). 21. H1 (New York City). 22. Health Catalyst (Salt Lake City). 23. Health Data Analytics Institute (Dedham, Mass.). 24. HealthVerity (Philadelphia). 25. Innovaccer (San Francisco). 26. IQVIA (Durham, N.C.). 27. Iterative Health (Cambridge, Mass.). 28. Komodo Health (San Francisco). 29. LeanTaaS (Santa Clara, Calif.). 30. Lightbeam Health Solutions (Dallas, Texas). 31. MedeAnalytics (Richardson, Texas). 32. Medical Informatics (Houston). 33. Mendel.ai (San Jose, Calif.). 34. mPulse Mobile (Encino, Calif.). 35. Nference (Cambridge, Mass.). 36. Octagon Health (Houston). 37. Orbita (Boston). 38. Pieces (Irving, Texas). 39. Real Time Medical Systems (Linthicum Heights, Md.). 40. Redesign Health (New York City). 41. Regard (Los Angeles). 42. Reveleer (Glendale, Calif.). 43. Ribbon Health (New YorkCity). 44. SOPHiA GENETICS (Boston). 45. Sorcero (Washington, D.C.). 46. Syapse (San Francisco). 47. Tempus (Chicago). 48. Verato (McLean, Va.). 49. Vibrant Health (Fairfax, Va.). 50. Welldoc (Columbia, Md.).

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Health And Biotech Startups Now Get The Majority Of US Series A Funding

This year is shaping up as the first we’ve seen in which biotech and healthcare startups receive a majority of U.S. Series A commitments.

So far in 2024, biotech and health companies have pulled in around $5.6 billion across 110 Series A rounds, per Crunchbase data. That accounts for 53% of all funding at the Series A stage, which is a closely watched barometer for the startup ecosystem.

The biotech sector’s comparatively strong showing comes as overall Series A dealmaking looks on track to come in a bit above last year’s totals. However, funding remains down from 2022 and much, much lower than in 2021, which was a record-breaking year for startup investment overall .

For perspective, we charted out Series A investment and deal counts for the past five calendar years below.

For healthcare and biotech specifically, meanwhile, the five-year Series A breakdown looks like this.

Not more rounds, but bigger ones

Notably, biotech and health companies aren’t gobbling up a larger share of rounds. They account for less than a third of this year’s Series A deals.

However, they are dominating in one subset of financings: the supergiant round.

Of the 10 largest Series A rounds this year, six are biotechs. This includes the largest financing, which went to Xaira Therapeutics , a San Francisco-based startup using AI for drug discovery and development. The company secured more than $1 billion of committed capital in April from lead investors Arch Venture Partners and Foresite Capital .

The second-largest Series A also went to a biotech, Mirador Therapeutics , which is focused on precision medicine for chronic inflammation and fibrotic disease. The San Diego company landed $400 million in a March round, also led by Arch.

The preponderance of biotech megadeals isn’t limited to Series A rounds. A recent Crunchbase analysis of venture deals of $100 million or more this year found that 38 such financings went to biotech and healthcare companies, more than any other sector.

In the tranches

When companies announce large funding rounds, it doesn’t necessarily mean they’re getting all the money upfront. For biotech in particular, it’s not uncommon to see rounds paid out in tranches, which may be tied to predetermined milestones.

It’s also likely that heavily funded companies aren’t expecting many more large rounds before tapping the public markets.

For biotech especially, we see a lot of startups launching IPOs before they raise a Series B or C. To illustrate, we put together a sample list of 10 biotechs that went public in the past couple years with Series A or B as their last venture round.

For tech, Series A stats look less encouraging

As biotech and healthcare companies scoop up a larger portion of Series A financing, there’s a smaller slice going to startups in other sectors. 

Given that so much of what remains is going to hot startups in generative AI, there appears to be even less to go around for those in other spaces.

This is worrisome given that there is a vast supply of seed-funded companies that raised capital when investment was hitting record highs. Many of those are at the stage where raising a Series A round would be the next logical step for founders. Whether investors agree remains to be seen.

Related Crunchbase Pro queries

• US Series A Funding
• US Series A Funding, Biotech & Healthcare
• Largest US Series A Rounds Of 2024

Related reading

• Megadeals Explode Early In The Year As US Startups Gobble Up More $100M+ Rounds
• The Shrinking Series E: More Senior Startups Raise Smaller Follow-On Rounds

Illustration: Dom Guzman

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Top 10 Companies in Pre-clinical Contract Research Organization (CRO) Market in 2024

Introduction 

In the dynamic landscape of biomedical research and drug development, Contract Research Organizations (CROs) play a pivotal role by providing specialized services to pharmaceutical, biotechnology, and medical device industries. This blog explores the top 10 pre-clinical CRO companies globally, highlighting their contributions, innovations, and impact on advancing healthcare.

A Pre-clinical Contract Research Organization (CRO) is a specialized company that provides scientific services to support early-stage drug development before human clinical trials. These organizations conduct toxicology and pharmacology studies, offer bioanalytical services, utilize in vivo and in vitro models, provide regulatory support, and offer consultancy to help pharmaceutical and biotechnology companies assess the safety, efficacy, and potential of new drug candidates. Their expertise and services play a crucial role in advancing drug discovery and development processes.

Increasing research and development (R&D) activities are driving revenue growth in the pre-clinical Contract Research Organization (CRO) market. Pre-clinical development services are essential in testing novel pharmaceuticals for safety before human trials. Outsourcing these non-core functions, such as clinical trial services and drug testing , allows pharmaceutical companies to focus on core competencies while optimizing costs. However, challenges like regulatory compliance and labor costs can restrain market growth, requiring significant investments in infrastructure and skilled professionals. Despite these obstacles, the evolving services offered by CROs continue to fuel market expansion, catering to the needs of pharmaceutical and biopharmaceutical companies seeking efficient drug development solutions.

The worldwide pre-clinical Contract Research Organization (CRO) market size was valued at USD 5.72 billion in 2022 and is predicted to grow at a CAGR of 8.3% during the forecast period. Some of the key factors driving market revenue growth include increased outsourcing of non-core functions, enhanced capabilities of pre-clinical CROs to provide additional value-added services, an increase in the number of drugs in the pre-clinical phase, economies of production and scale, and mutual benefit to both the contractor and the client. Furthermore, rising research and development spending are contributing considerably to market revenue growth.

World’s Prominent Companies Offering Pre-clinical Contract Research Organization (CRO); Top 10 by Revenue

• Crown Bioscience.
• Thermo Fisher Scientific Inc.
• Intertek Group plc
• Charles River Laboratories
• Eurofins Scientific
• WuXi AppTec

Top 10 Globally Leading Companies in The Pre-clinical Contract Research Organization (CRO) Market

Thermo fisher scientific inc. [annual revenue: usd 43.3 billion].

Thermo Fisher Scientific Inc. is a global leader in scientific instruments, reagents, and services for the pre-clinical Contract Research Organization (CRO) market. Established in 2006 through a merger, the company offers a comprehensive range of laboratory instruments, reagents, and services tailored to support pre-clinical research and development. Notable achievements include advancements in analytical technologies and strategic acquisitions to enhance capabilities in areas like cell and gene therapy. Thermo Fisher's integrated solutions and commitment to innovation make it a trusted partner for CROs worldwide, facilitating efficient and cutting-edge research efforts.

WuXi AppTec [Annual Revenue: USD 40.5 Billion]

WuXi AppTec is a leading global provider of R&D services in life sciences, specializing in pre-clinical contract research. Founded in 2000, it offers integrated solutions including drug metabolism studies, toxicology assessments, and in vivo pharmacology. With a strong global footprint and advanced technologies like AI, WuXi AppTec stands out for its comprehensive support in accelerating drug discovery and development, making it a trusted partner for pharmaceutical and biotech companies worldwide.

IQVIA Inc [Annual Revenue: USD 15.575 Billion]

IQVIA Inc. is a global leader in healthcare analytics, technology solutions, and contract research services. Formed in 2016 through the merger of IMS Health and Quintiles, IQVIA offers end-to-end services ranging from advanced analytics and technology platforms to clinical research and healthcare consulting. With a strong focus on real-world evidence and digital health innovations, IQVIA drives healthcare decision-making and accelerates drug development through its integrated approach and extensive global footprint across over 100 countries. For the pre-clinical Contract Research Organization (CRO) market, IQVIA's unique strengths lie in its seamless transition from pre-clinical to clinical phases, leveraging deep industry expertise and comprehensive capabilities to optimize drug development processes.

Intertek Group plc [Annual Revenue: USD 9.9 Billion]

Intertek Group plc is a leading multinational company specializing in quality assurance, testing, inspection, and certification services, with a strong presence in the preclinical Contract Research Organization (CRO) market. Founded in 1885, Intertek has evolved to offer comprehensive preclinical research and development services for pharmaceutical and biotech industries, including bioanalytical testing, toxicology studies, pharmacology assessments, ADME studies, and regulatory support. Its global reach, regulatory expertise, and investments in technology make Intertek a trusted partner for clients seeking efficient and compliant solutions in drug development.

ICON plc [Annual Revenue: USD 8 Billion]

ICON plc is a leading global Contract Research Organization (CRO) that specializes in providing pre-clinical services to pharmaceutical, biotechnology, and medical device companies. Founded in 1990 in Dublin, Ireland, ICON offers a comprehensive suite of pre-clinical offerings including study design, in vivo pharmacology, toxicology, bioanalytical services, and regulatory support. The company's notable achievements include supporting the development of successful drugs and medical devices worldwide. ICON's unique selling points lie in its global reach with operations in over 90 locations, integrated pre-clinical to clinical services, and a team of experienced scientists leveraging advanced technologies like AI and machine learning for efficient drug development.

Charles River Laboratories [Annual Revenue: USD 3.98 Billion]

Charles River Laboratories is a leading pre-clinical Contract Research Organization (CRO) founded in 1947. Originally supplying laboratory animals, it has evolved into a global enterprise offering preclinical services like safety assessment, efficacy studies, and research models for drug development. With a focus on scientific excellence and innovative technologies such as CRISPR/Cas9 gene editing, Charles River is a key partner for pharmaceutical and biotech companies seeking comprehensive research solutions and reliable data to advance drug discovery and development efficiently and ethically.

Medpace [Annual Revenue: USD 1.886 Billion]

Medpace is a leading Contract Research Organization (CRO) specializing in pre-clinical and clinical research services for the pharmaceutical and biotechnology industries. Founded in 1992, Medpace offers a comprehensive suite of services including pre-clinical toxicology studies, Phase I-IV clinical trials, regulatory support, and data management. Known for its therapeutic expertise, quality assurance, and client-centric approach, Medpace continues to innovate and expand its global presence, facilitating efficient and successful drug development for its diverse clientele.

Eurofins Scientific [Annual Revenue: USD 1.6 Billion]

Eurofins Scientific is a globally renowned leader in the pre-clinical Contract Research Organization (CRO) market, providing essential services such as bioanalytical testing, toxicology studies, safety pharmacology, and genetic toxicology. Founded in 1987 in France, Eurofins has expanded through organic growth and strategic acquisitions. Its success lies in offering comprehensive, quality-focused services that support pharmaceutical and biotech companies in drug discovery and development. Eurofins' integrated approach, global presence, and commitment to innovation make it a trusted partner in advancing healthcare research and development.

Crown Bioscience. [Annual Revenue: USD 61 Million]

Crown Bioscience is a global leader in pre-clinical Contract Research Organization (CRO) services, founded in 2006. Specializing in drug discovery and development, they offer a comprehensive suite of services including pre-clinical drug development, translational oncology, immunology, and metabolic disease research. Notable for their diverse range of disease models, Crown Bioscience has made significant contributions to advancing oncology research and developing novel therapies. With a strong focus on scientific expertise and global reach, Crown Bioscience continues to drive innovation in the pre-clinical CRO market by leveraging cutting-edge technologies and strategic partnerships to accelerate drug development timelines.

SGA [Annual Revenue: USD 30.1 Million]

SGA (Southern Research Global Analytical) is a specialized Pre-clinical Contract Research Organization offering comprehensive analytical services to pharmaceutical, biotechnology, and chemical industries since its inception in 2001 as a division of Southern Research, which has a legacy dating back to 1941. SGA's key services include method development and validation, stability studies, impurity profiling, bioanalytical services, and analytical support for formulation development. Notable for its analytical expertise and commitment to quality, SGA collaborates closely with clients, leveraging state-of-the-art technologies to support drug development programs globally, making it a trusted partner in pre-clinical research.

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Over recent months, tech companies have been laying workers off by the thousands. It is estimated that in 2022 alone, over 120,000 people have been dismissed from their job at some of the biggest players in tech – Meta , Amazon , Netflix , and soon Google – and smaller firms and starts ups as well. Announcements of cuts keep coming.

Recent layoffs across the tech sector are an example of “social contagion” – companies are laying off workers because everyone is doing it, says Stanford business Professor Jeffrey Pfeffer. (Image credit: Courtesy Jeffrey Pfeffer)

What explains why so many companies are laying large numbers of their workforce off? The answer is simple: copycat behavior, according to Jeffrey Pfeffer, a professor at the Stanford Graduate School of Business .

Here, Stanford News talks to Pfeffer about how the workforce reductions that are happening across the tech industry are a result mostly of “social contagion”: Behavior spreads through a network as companies almost mindlessly copy what others are doing. When a few firms fire staff, others will probably follow suit. Most problematic, it’s a behavior that kills people : For example, research has shown that layoffs can increase the odds of suicide by two times or more .

Moreover, layoffs don’t work to improve company performance,  Pfeffer adds. Academic studies have shown that time and time again, workplace reductions don’t do much for paring costs. Severance packages cost money, layoffs increase unemployment insurance rates, and cuts reduce workplace morale and productivity as remaining employees are left wondering, “Could I be fired too?”

For over four decades, Pfeffer, the Thomas D. Dee II Professor of Organizational Behavior, has studied hiring and firing practices in companies across the world. He’s met with business leaders at some of the country’s top companies and their employees to learn what makes – and doesn’t make – effective, evidence-based management. His recent book Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance–And What We Can Do About It (Harper Business, 2018) looks at how management practices, including layoffs, are hurting, and in some cases, killing workers.  

This interview has been edited for length and clarity.

Why are so many tech companies laying people off right now?

The tech industry layoffs are basically an instance of social contagion, in which companies imitate what others are doing. If you look for reasons for why companies do layoffs, the reason is that everybody else is doing it. Layoffs are the result of imitative behavior and are not particularly evidence-based.

I’ve had people say to me that they know layoffs are harmful to company well-being, let alone the well-being of employees, and don’t accomplish much, but everybody is doing layoffs and their board is asking why they aren’t doing layoffs also.

Do you think layoffs in tech are some indication of a tech bubble bursting or the company preparing for a recession?

Could there be a tech recession? Yes. Was there a bubble in valuations? Absolutely. Did Meta overhire? Probably. But is that why they are laying people off? Of course not. Meta has plenty of money. These companies are all making money. They are doing it because other companies are doing it.

What are some myths or misunderstandings about layoffs?

Layoffs often do not cut costs, as there are many instances of laid-off employees being hired back as contractors, with companies paying the contracting firm. Layoffs often do not increase stock prices, in part because layoffs can signal that a company is having difficulty. Layoffs do not increase productivity. Layoffs do not solve what is often the underlying problem, which is often an ineffective strategy, a loss of market share, or too little revenue. Layoffs are basically a bad decision.

Companies sometimes lay off people that they have just recruited – oftentimes with paid recruitment bonuses. When the economy turns back in the next 12, 14, or 18 months, they will go back to the market and compete with the same companies to hire talent. They are basically buying labor at a high price and selling low. Not the best decision.

People don’t pay attention to the evidence against layoffs. The evidence is pretty extensive, some of it is reviewed in the book I wrote on human resource management, The Human Equation: Building Profits by Putting People First. If companies paid attention to the evidence, they could get some competitive leverage because they would actually be basing their decisions on science.

You’ve written about the negative health effects of layoffs. Can you talk about some of the research on this topic by you and others?

Layoffs kill people, literally . They kill people in a number of ways. Layoffs increase the odds of suicide by two and a half times. This is also true outside of the United States, even in countries with better social safety nets than the U.S., like New Zealand.

Layoffs increase mortality by 15-20% over the following 20 years.

There are also health and attitudinal consequences for managers who are laying people off as well as for the employees who remain . Not surprisingly, layoffs increase people’s stress . Stress, like many attitudes and emotions, is contagious. Depression is contagious , and layoffs increase stress and depression, which are bad for health.

Unhealthy stress leads to a variety of behaviors such as smoking and drinking more , drug taking , and overeating . Stress is also related to addiction , and layoffs of course increase stress.

What was your reaction to some of the recent headlines of mass layoffs, like Meta laying off 11,000 employees?

I am concerned. Most of my recent research is focused on the effect of the workplace on human health and how economic insecurity is bad for people. This is on the heels of the COVID pandemic and the social isolation resulting from that, which was also bad for people.

We ought to place a higher priority on human life.

If layoffs are contagious within an industry, could it then spread across industries, leading to other sectors cutting staff?

Of course, it already has. Layoffs are contagious across industries and within industries. The logic driving this, which doesn’t sound like very sensible logic because it’s not, is people say, “Everybody else is doing it, why aren’t we?”

Retailers are pre-emptively laying off staff, even as final demand remains uncertain. Apparently, many organizations will trade off a worse customer experience for reduced staffing costs, not taking into account the well-established finding that is typically much more expensive to attract new customers than it is to keep existing ones happy.

Are there past examples of contagious layoffs like the one we are seeing now, and what lessons were learned?

After the Sept. 11, 2001, terrorist attacks, every airline except Southwest did layoffs. By the end of that year, Southwest, which did not do any layoffs, gained market share. A.G. Lafley, who was the former CEO of Procter and Gamble, said the best time to gain ground on your competition is when they are in retreat – when they are cutting their services, when they are cutting their product innovation because they have laid people off. James Goodnight, the CEO of the software company SAS Institute, has also never done layoffs – he actually hired during the last two recessions because he said it’s the best time to pick up talent.

Any advice to workers who may have been laid off?

My advice to a worker who has been laid off is when they find a job in a company where they say people are their most important asset, they actually check to be sure that the company behaves consistently with that espoused value when times are tough.

If layoffs don’t work, what is a better solution for companies that want to mitigate the problems they believe layoffs will address?

One thing that Lincoln Electric, which is a famous manufacturer of arc welding equipment, did well is instead of laying off 10% of their workforce, they had everybody take a 10% wage cut except for senior management, which took a larger cut. So instead of giving 100% of the pain to 10% of the people, they give 100% of the people 10% of the pain.

Companies could use economic stringency as an opportunity, as Goodnight at the SAS Institute did in the 2008 recession and in the 2000 tech recession. He used the downturn to upgrade workforce skills as competitors eliminated jobs, thereby putting talent on the street. He actually hired during the 2000 recession and saw it as an opportunity to gain ground on the competition and gain market share when everybody was cutting jobs and stopped innovating. And it is [an opportunity]. Social media is not going away. Artificial intelligence, statistical software, and web services industries – none of these things are going to disappear.

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Beyond his award-winning teaching and research, Professor Chen advises companies on topics at the intersection of behavioral economics, business strategy and dynamic pricing. At Uber, he redesigned its dynamic “surge” pricing model.

Distinguished Professor of Marketing, Economics and Statistics

While more recently focusing on consumer targeting and analytic pricing tools, Professor Rossi’s Bayesian hierarchical choice models created the most widely used methods for analysis of choice and conjoint data used today.

Professor of Economics

In her research, Professor Giuliano studies the nexus of culture, economics and political economy. She holds prestigious research positions at the National Bureau of Economic Research (Cambridge), the Centre for Economic Policy Research (London) and the Institute for the Study of Labor (Bonn).

Associate Professor Marketing

Consistently awarded the MSBA faculty excellence award, Bodapati ’s Customer Analytics course addresses marketing problems in value creation, value communication, customer acquisition, customer development, customer retention and the assessment of customer response to marketing. 

Assistant Professor Decisions, Operations and Technology Management

A multiple MSBA faculty excellence award winner,  Mišić focuses on decisions in uncertainty, customer choice problems and machine learning-based optimization in his operations analytics course.

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