good generic cover letter

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

Related articles.

How to Start a Cover Letter That Gets You Your Dream Job

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Is a Cover Letter Necessary in 2024?

How to Write a Cover Letter for an Internship [Examples & Template]

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

The Ultimate Guide to Writing a Cover Letter

Eight Cover Letter Greetings for Every Situation

7 Expert Cover Letter Tips to Get the Job

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Generic Cover Letter Samples and Examples for 2022

Having a good generic cover letter can give you a solid foundation for all the bespoke cover letters you send out. Learn how to create the best generic cover letter with our guide, including samples and examples!

In most situations, it’s not the best idea to apply for a job using a generic cover letter. Most hiring managers will want to see that you’re interested in working for their company in particular. If you send out a generic cover letter, you risk giving the impression that you don’t care enough about the job to customize your application.

But having a good generic cover letter can give you a solid foundation for all the bespoke cover letters you send out. You’ll be able to tweak your generic letter according to the needs of each role you apply for, instead of writing a brand new cover letter for every application you send. Getting your generic cover letter right can save you a lot of time and energy on your job search!

And it’s also worth remembering that in situations like job fairs, you may need to hand out a lot of cover letters and resumes to a lot of different companies. Obviously, that’s a situation in which you won’t be able to customize your cover letter for each job! So you’ll have a real advantage if your generic cover letter is well put together.

That’s why we’ve put together this guide to writing the best possible generic cover letter. On this page, we’ll cover the following points:

• How to write a generic cover letter
• How to address your generic cover letter
• Examples of generic cover letters tailored to situations when you may need them

How to Write a Generic Cover Letter

The idea of a generic cover letter is to cover all the same bases as a bespoke cover letter—just without any reference to a specific job or employer. This means that it should follow the same structure as a bespoke cover letter, as follows:

Introduction

• Experience, skills and achievements
• Your vision

We’ll cover each section, one at a time, so you can nail each one on your first try. Let’s get to it!

Your introductory paragraph can be short—ideally, it shouldn’t demand more than two or three sentences. Use it to introduce yourself and state that you would like to apply for a job.

Because this is a generic cover letter, don’t worry about specifying which particular job you’d like to apply for! When you customize your generic cover letter for specific roles, you can include that information—but at this stage, it’s fine to say “I would like to be considered for a role at your company,” or something equally vague.

You can also use this section to provide a brief description of who you are and what you specialize in. Remember not to repeat your resume! The benefit of a cover letter is being able to express yourself in a more personal and extended way, so make the most of that opportunity.

Experience, Skills and Achievements

This section can encompass up to two paragraphs, and should focus on the most relevant experience, skills and achievements you have. Remember, this isn't a resume, and you don’t have to write a comprehensive list! You can be selective when writing your cover letter.

But since this is a generic cover letter, how do you decide what’s relevant? The reality is that when you personalize this generic letter, you’ll probably need to make a lot of changes to this section. The experience, skills and achievements you include should reflect the requirements of the job description, and show that you can excel in the areas where you will need to excel in the role you want.

For the time being, though, choose your most impressive qualities and include them in this section. If you have a sense of the general type of role you’re likely to apply for, you can choose experience and skills that are relevant to that area! This will give you a slight head start when it’s time to personalize your letter.

Your Vision

In a bespoke cover letter, this paragraph is your chance to stand out from the crowd. It’s a place where you can mention what you would bring to a role if you were hired—whether that’s relevant skills, past experience, useful personality traits, or a genuine passion for the work.

But in a generic cover letter, you’ll need to keep it fairly vague. Like the experience, skills and achievements section, this is an area of your letter that you will need to change for each application you make! For the purposes of your generic cover letter, though, you can talk in non-specific terms about the qualities you hope to bring to a new role.

This paragraph should flow naturally from the experience, skills and achievements section. Your letter will read more cohesively if you draw on the qualities you’ve already stated that you have! After all, those are the qualities you will be bringing to the role—so use this paragraph as a way to summarize them for the reader.

A conclusion might seem like one of the easiest parts of a cover letter, but don’t get complacent! Your conclusion should hold the attention of a hiring manager right to the end of your letter. Even in a generic cover letter, your conclusion should avoid generic phrasing—“I look forward to hearing from you” will lose anyone’s interest right away

A good conclusion should thank the hiring manager for their time and proactively offer them ways to contact you. That way, they’ll need to keep reading all the way to the end for the sake of that important information.

How to Address a Generic Cover Letter

Figuring out how to address a cover letter can be a real challenge if you’re not sure how to do it. And when you’re writing a generic cover letter, and you aren’t sure who will end up reading it, knowing how to address it can be an even bigger headache. So how do you address a generic cover letter?

When you’re writing a bespoke cover letter for a particular role, and you know who your contact is at the company, you should address your contact directly and by name. The job description and application instructions may tell you who to address in your cover letter, so make sure to read them carefully!

But if you’re writing a generic cover letter, you will need to take a different approach. Because your letter won’t be targeted to a particular company or hiring manager, you will need a more generic form of address. “Dear hiring manager” is a reliable choice in this situation.

We always recommend steering clear of forms of address like “To whom it may concern,” mainly because hiring managers are likely to see it as impersonal and out of date. Likewise, “Dear sir” makes some assumptions about gender that may not go down well with a hiring manager! As such, you should avoid it wherever you can.

Generic Cover Letter Examples

Still not sure where to start with your generic cover letter? We’ve prepared some generic cover letter examples for a range of relevant situations. Whether you’re providing application materials to a placement agency or asking a careers office to help you find an internship placement, we’ve got you covered.

Generic Internship Cover Letter Example

When you’re preparing to apply for internships, having a strong generic cover letter to start from can save you a lot of time! Here’s an example of a generic cover letter for an internship placement.

Dear hiring manager,

I am thrilled to submit my application for the internship scheme at your company. As a current student at New York University, I am keen to bring my work ethic and enthusiasm for learning to your workplace. I hope that this amazing learning opportunity will allow me to put what I have learned about the world of work into practice.

NYU has allowed me to hone my self-discipline and self-motivation, both in and out of the classroom. I am currently an honors student, in receipt of the Irwin Prize for exemplary performance in final exams. These achievements have taught me the value of hard work and determination, both of which I am confident I can bring to an internship placement with your company.

I am also the current President of the NYU Debate Society, which recently placed first in the statewide collegiate debating championships. Leading my team to victory has helped me to develop vital teamwork and collaboration skills, resulting in better outcomes for everyone involved. I know I can bring that same mindset to your company as an intern.

As a young person at the beginning of my career, I hope to support the work of your company with drive, enthusiasm, and a deep willingness to develop as a professional. I believe this would be a great opportunity for me to further hone my skills and learn more about the industry.

I appreciate your time, and look forward to discussing this role in greater depth. I am available to speak further via email at [email protected]

Sincerely, Rachel Chiu

Generic Cover Letter for Placement Agency Example

Placement or recruitment agencies will often ask for a generic cover letter, so they can pass it on to a range of clients who might be prepared to take you on. As such, this generic cover letter example assumes a specific career background, but isn’t targeted to a particular company or role.

I am excited to take the next step on my career journey alongside your company. As an experienced wealth management professional, I am confident that I can bring my skills and experience to bear as part of your team, and deliver the results you need in order to thrive.

My financial knowledge and customer service skills were both crucial to my success at Walkers Wealth Management. As a junior financial advisor, I was able to develop my skills in a stimulating, challenging environment. I was able to support families buying their first homes, new investors learning how to invest their wealth, and individuals in need of a plan to build their savings.

In a difficult economic climate, I found it deeply rewarding to assist people who wanted their money to work for them. That passion for finance, as well as my commitment to compassionate service, enabled me to achieve highly in the role. In my first year on the job, I achieved a 98% customer satisfaction rating—the highest in the company.

I want to bring that same commitment to service with me to your company. I am confident that I can apply my financial expertise, my out-of-the-box thinking, and my dedication to client satisfaction in a new role.

I appreciate your time and look forward to speaking with you directly. You can reach me via email at [email protected]

Sincerely, Evan Branson

Generic Cover Letter for Teacher Job Fair

Teacher job fairs are a common way for teaching professionals to find work—and they can involve handing out a high number of generic cover letters and resumes! To help you get ready for the next teacher job fair, we’ve put together an example cover letter for an educator in search of a new role.

As an experienced elementary school teacher, I am excited to introduce myself as a candidate for work at your school. With four years of fourth-grade teaching experience behind me, I believe I can deliver amazing results for your school and your students alike.

As a member of the team at West Orchard Elementary School, I have been able to develop hands-on teaching and lesson planning experience which I believe will serve me well in any future role. The lesson plans I created for my fourth-grade Math class have been adopted by all schools across our district, and are due to be adopted by two other school districts in the coming year.

I have also been able to achieve incredible results working directly with students. During my time at West Orchard Elementary, I have reduced student tardiness in my classroom by 55%. I have also achieved a 99% student graduation rate—one of the highest in the whole district.

I’m confident that I can help your school to work toward similar achievements, for the betterment of your students’ education and the improvement of your school as a whole. I am a deeply committed educator, and I would love the opportunity to bring my passion and drive to a new environment.

I appreciate your consideration and look forward to discussing this role with you personally. I am available to talk over the phone at (333) 333-3333 or via email at [email protected]

Sincerely, Evelyn Glennie

Copyright © 2024 Workstory Inc.

Select Your Language:

How to Create a General Cover Letter (With Examples and Tips)

In This Guide:

Template for general cover letter, 5 tips to create a master cover letter template, general cover letter examples: entry-level, creative, and career change, how to create a general cover letter: key insights.

You've decided that you're going to strike out in a new direction, hit up several job fairs, and find several new positions to apply for.

But you don't want to spend the time to create a new cover letter from scratch every time you apply.

This is where a general cover letter template can help you out.

Creating a general cover letter, also called a master cover letter, can allow you to minimize the time you take to write each cover letter for each individual job, while also allowing you to create a personalized cover letter which tells your story .

A master cover letter template is a multipurpose document which promotes all of your skills and work experience, while also pointing to major highlights from your resume.

In this article, we will touch on:

• What a  template for a general cover letter looks like.
• How to create a general cover letter without it becoming generic.
• What to do if a cover letter isn't required.
• Examples of different cover letter templates tailored to the needs of entry level, career-change, and creative job positions.

Want to save time by creating a custom general cover letter? Enhancv has over 500+ Cover letter examples updated for 2022 . Check it out, and you'll be able to find tips to create your own master cover letter.

Upload & Check Your Resume

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

[your name]

[phone number]

[email address]

[hiring manager's name]

[hiring manager's position within the company]

[Company name]

[Company address]

Dear [Hiring manager's name]

I recently found the listing for [job position title] and I was excited to apply for the position because [company name] is a major player in the field. As I examined more about your company through your website, I learned that my skills and abilities make me a valuable asset to your company. I also feel like my personality and work style would allow me to fit seamlessly into the culture at your workplace.

Let's talk a bit more about why I feel like I'm the perfect candidate. The application for this position that I found on [name of place, i.e. company website, job board] states that the ideal candidate would have proficiency in [mention a unique skill or specilization that you have], which is also an area of expertise that I have gained experience in. I currently work at [name of current company], where I have significantly contributed to the overall organization of the company by [Skill or Task]. In fact, during this [Period of Time], I've worked with a team who has raised our [Relevant Goal] by [%]. This was a major key performance indicator for my team and me, and we significantly contributed to the overall goals of the company.

Over my career, I have prided myself on my ability to problem solve and adapt to any situation, as well as lead groups of team members to complete their goals. Given my track record with [skill], I've helped establish a culture of success at [Current Company].

Thank you for taking the time to read this cover letter. I'm really looking forward to learning more about the [Position name] role. If you need any more information from me on my end, please do not hesitate to reach out to me.

[Your Full Name]

If you want to create a master cover letter, one that you will use for multiple positions, then you should create a personalized document which can be easily altered to add new details which apply to the position.

The best cover letters are ones that showcase both the passion you have for the position, and the relevant skills that you bring to the table that make you the ideal candidate.

You can do this even when keeping 90% of the words the same.

Don’t believe me?

Here are some tips to keep in mind when crafting a master cover letter:

1. Minimize Work By Keeping Most of the Wording

The best thing about having a general cover letter is that you can keep almost 90% of the wording the same, and still create a personalized cover letter.

But how do you do this?

You can do this by creating spots within the document for personalization, like spaces where you can put in your hiring manager's name, the name of the company that you're applying for, as well as the position's name.

If you want to go one step further, skim over the company's vision and values, which you can easily find in a job description.

With an easy-to-follow, plug-and-play cover letter for multiple jobs, you can cut the work down from almost a half an hour to several minutes.

This way, you can crank out several cover letters for different job applications.

2. Show That You've Read the Job Description

Cover letters and resumes are completely different animals.

Your resume is something that is entirely yours: your work experience , your unique skills , and your education.

But your cover letter is for someone else to read.

Essentially, a resume is a one-way street, but a cover letter is an intersection of ideas and personalities.

Show the hiring manager you care within the first paragraph by learning a bit about the company, either through:

• Their website
• Their executive's social media posts
• Promotional material
• Through people that you know who work for them

According to the Harvard Business Review , it's important to do your research before applying for a position. You can glean information about the culture and values of the company, just by looking through the company's website.

More often than not, you can find a lot of information about the company in the job application. You may be able to find the mission statement of the company.

And please, whatever you do, try to find the name of the hiring manager. Try to avoid using the generic, "Dear hiring manager," salutation at the start of your cover letter.

3. Quantify Your Accomplishments

When creating a general cover letter, try to include accomplishments that you can quantify. This isn't always easy to do.

But if you look at your experience with the last company you worked for, what were the exceptional milestones throughout your time.

Did you help contribute to a major financial goal at your company?

For example, if you were on the sales team when you reached a profit increase of 7% for the first quarter of 2020, share about that. You played a role in that achievement, so mention your part.

You can also tie back into a specific skill that helped you lead to a key performance indicator.

Maybe you played an important role with updating the communications of your team by introducing them to a messaging program to help collaboration in the workplace.

You can point out the number of people who adopted using the platform, and show how productivity increased as a result of it.

4. It's Not Always about You

A cover letter is a place to brag about yourself, specifically about the skills and achievements that have led to your success.

However, mentioning your role within a team can show a hiring manager you are a team player, one that loves to collaborate and be involved in projects.

You can also mention your current manager, and the role that they have played in your life.

5.What To Do If A Cover Letter Is Optional

For some jobs that you apply to, cover letters will be optional.

One bit of advice: sending a generic, basic cover letter can hurt your chances of getting the job.

Instead, either send a more personalized cover letter, like a master cover letter, which is personalized to the business that you're applying for, or don't send one at all.

Entry-Level Cover Letter Sample

Dear Hiring Manager,

I am applying for the position of Drug Research Specialist (Entry Level) that I came across at PANDA Corp. I believe that my academic experience matches your requirements.

During my studies, I have gained experience in the field of medicine and pharmaceuticals. Moreover, during my master’s program, I’ve completed my diploma in Pharmaceutical Research, which helped me in better understanding the processes and best practices in drug development.

Additionally, under the ImunoHelp program, I have undergone various professional and self-development training. Each training permanently added to my skill set.

Having spent the last seven years of my life outside the United States, my home country has made me multicultural. My vibrant experience traveling and studying at different institutions, in UAE, USA, Portugal, and France have undoubtedly contributed to my open-mindedness, creativity, and adaptability, as well as working in a diverse and multilingual team.

I’m excited to have the opportunity to discuss how my skills can help your company grow. I’m available for an interview at your convenience.

Anna Kendrick

If you choose to build your general cover letter off of the one listed above, your hiring manager will take one look at it, and hope that another organization hasn't snatched you up yet.

Work experience isn't the only thing that a hiring manager is looking for. Even if you have minimal work experience, you can always highlight your area of studies and why it was effective in gaining skills.

Creative Cover Letter Sample

Dear Mr. John,

Having recently completed my Master of Arts degree in Gender, Feminist, and Women's Studies, I am a passionate advocate for advancing the scholarship, publicity, and works of marginalized communities and underrepresented women of color.

I was excited to see the Publicity and Digital Marketing position at ACME Inc. because it fits well with my PR and communications experience and skills in gender advocacy, social issues, and political science.

With 4 years of experience in social media management and public relations for SaaS companies, here is what I can offer specifically to ACME Inc.:

Using social media, I can bolster the reach and visibility of promotional events and digital media coverage. As the previous communications lead of a gender advocacy center, I can engage young adult demographics by bringing products and events to life using strategic marketing plans and innovative channels.

I can analyze and harness social media analytics to reach demographics most likely to resonate with the ideal ACME customer.

Lastly, my academic experience in political and social sciences has given me a strong attention to detail, research skills, and precise communication skills.

I would greatly appreciate the opportunity to meet with you to discuss how I am the best person for the Publicity and Digital Marketing position at ACME Inc.

Jack Austin

When you check out the example above, you see someone who is excited about the position, and has learned a little about the company to which they're applying.

Give concrete, authentic examples of why you want to be a part of their team because these examples help bolster your credibility.

If you are a social media expert, and you really enjoy the advocacy programs at a company, you can use it as an example of how you are passionate about driving views to the site.

Career Change Cover Letter Sample

My name is Nicholas and for the past 5 years, I’ve been the general manager for Coffi&Biscuits where I managed to increase the YoY revenue of the shop 10x in the past three years.

I was excited to see the Business Development Manager position for Bootstrap IO, as it is a career change that I’m looking forward to making.

Managing a team of 15 taught me a lot about budgeting, planning, and organizing the workload. I can help you with expanding your team in the next quarter and reach your goal of launching your new product across the United States.

I’d love to jump on a Zoom meeting with you to further discuss joining the team. I’m available at your disposal.

Nicholas Costa

When writing a cover letter, like the example above, always explain to the hiring manager how hiring you will help their company.

If you can show a hiring manager through practical examples that you're willing to jump on board the team, and lead them toward success, then you're going to get an interview.

• A properly crafted simple cover letter can save you time, while also sharing your story.
• Try to keep most of the words you use for each cover letter by creating spaces for personalization
• Show that you've read the job description and know a little bit about the company in the first paragraph of your cover letter.
• Quantify your accomplishments
• Share credit when credit is due.If you're interested in crafting a customizable, easy-to-use general cover letter, then Enhancv's Cover Letter Builder is the tool that you need. When using the CL Building you can receive feedback on your cover letter and craft custom cover letters for each position that you're applying to.

• Cover Letter Guides

Should You Have Hobbies & Interests on Your Resume?

Expert advice: how to handle layoffs and downsizing on your resume, how to follow up on a job application, how to sign a cover letter: paper vs digital, how to make waitressing sound good on a resume, background check for employment: what does it show and how to know if you passed.

• Create Resume
• Terms of Service
• Privacy Policy
• Cookie Preferences
• Resume Examples
• Resume Templates
• AI Resume Builder
• Resume Summary Generator
• Resume Formats
• Resume Checker
• Resume Skills
• How to Write a Resume
• Modern Resume Templates
• Simple Resume Templates
• Cover Letter Builder
• Cover Letter Examples
• Cover Letter Templates
• Cover Letter Formats
• How to Write a Cover Letter
• Resume Guides
• Job Interview Guides
• Job Interview Questions
• Career Resources
• Meet our customers
• Career resources
• English (UK)
• French (FR)
• German (DE)
• Spanish (ES)
• Swedish (SE)

© 2024 . All rights reserved.

Made with love by people who care.

• Preparation Tips
• Interview Checklist
• Questions&Answers
• Difficult Questions
• Questions to Ask

Interview Tips

• Dress for Success
• Job Interview Advice
• Behavioral Interview
• Entry Level Interview
• Information Interview
• Panel Interviews
• Group Interviews
• Phone Interviews
• Skype Interviews
• Second Interviews
• Zoom Interviews
• Job Interview Guides
• Administrative
• Call Center
• Clerical Interview
• Customer Service
• Human Resources
• Office Manager
• Project Manager
• Restaurant Jobs
• Social Work
• Interview Follow Up
• Thank You Letters
• Job References
• Employment Tests
• Background Checks
• Character References
• Accepting a Job Offer
• Decline a Job Offer
• Verbal Job Offer
• Negotiate Salary
• How to Resign
• Job Search Strategy
• Job Search Tips
• Respond to Interview Request
• Letters of Recommendation
• Surviving a Layoff
• Sample Resumes
• Resume Objectives

Cover Letters

Job Descriptions

• Job Interview Blog
• Best Articles

Privacy Policy

• Generic Cover Letter

Good Generic Cover Letter

Sample generic cover letter. It is always advisable to personalize your general cover letter for the target job opportunity. However, there are  situations when it is appropriate to use a general cover letter. These are usually instances where you are not submitting your resume in response to a specific job posting or to a specific employer.

You can use a general cover letter when you go to a job fair and you are giving your resume and cover letter to a number of potential employers for different jobs.

You can also make use of the generic cover letter when you upload your resume and cover letter to a general job board or submit your resume to a recruitment agency to help you find a job.

If you are respond to an online job posting or networking with a specific potential employer it is important to customize your cover letter to each employer and each job opportunity to show how you fit the job and company requirements.

What is the best generic cover letter greeting?

When you have to use a generic greeting there a number of suitable options.

Dear Employer

Dear Sir or Madam

To Whom it May Concern

Some people use the salutation Dear Hiring Manager. This can be an issue if the person who reads the letter does not have that title. 

In an all purpose cover letter the first section of your cover letter should include all the information on how the employer can contact you.

The body of your generic cover letter should include:

• the special skills and knowledge you have that result in successful job performance
• the education and qualifications that have prepared you to successfully carry out work-related tasks
• the strengths you have that make you an asset to any employer
• your work-related achievements

Good example of a generic cover letter

I am a hard-working and determined professional seeking an opportunity to succeed in a dynamic company such as yours. I am confident that my knowledge, ability and experience allow me to deliver successful results for any company in a range of administrative positions

Please allow me to highlight my key skills:

• able to effectively manage my time through careful planning and organization of work activities
• an aptitude for identifying and resolving problems efficiently
• excellent communication skills that result in positive interpersonal relationships
• a track record of meeting deadlines and producing accurate work of a high standard
• proven ability to make sound decisions based on valid information
• the capacity to learn and and apply new information quickly and accurately
• strong computer skills with proficiency in MS Office

I am convinced that I can be an asset in any position requiring hard work, enthusiasm and reliability and I look forward to hearing from you in the near future.

The enclosed resume expands on my qualifications and experience.

Thank you for your time and consideration.

Janet Smith

What to focus on in your general cover letter

When writing a general cover letter for your job application it is best to focus on transferable skills and core competencies that ensure success in a range of jobs and companies.

12 Core Competencies

List of Strengths

What are your Strengths?

Job Skills List

70 Job Descriptions

Good generic application letter phrases

You can use phrases like these to describe general skills and competencies in your generic cover letter.

Motivation - I am an enthusiastic and self-directed worker looking to join a reputable company who would benefit from an employee who is ready to give his/her all to succeed

Problem solving   - able to collect and analyze information to find workable solutions to problems

Planning and Organizing -  My focus on efficiently planning and organizing my work has proven successful in prioritizing and handling multiple tasks

Communication - Proven ability to effectively communicate with a diverse range of people

Teamwork -   I enjoy working as part of a team and positively contributing to group achievement

Reliability - I approach all my work with focus and commitment to complete the task on time and to standard

Stress Tolerance - I  am accustomed to a fast-paced environment and work well under pressure

Generic Cover Letter Sample 2

All sample cover letters

We provide over 50 job-winning cover letters . Use these sample cover letters for different jobs.

Writing an entry level cover letter can be a real challenge. Use this entry level cover letter sample to get the results you want.

How to start and close your cover letter

Your cover letter introduction should compel the reader to continue to read your cover letter with interest and your closing should compel the reader to continue on to read your resume with serious attention.

Your cover letter intro - good examples

Cover letter closing paragraph - good examples

Top general cover letter pages

COVER LETTERS

Generic Cover Letter Template

4 Types of Cover Letter

Sample Email Cover Letter

Basic Cover Letter Sample

Over 50 Cover Letters for Employment

Best Font for Cover Letters

Winning resume pages

SAMPLE RESUMES

Over 50 Sample Resumes

Sample Resume Template

Top Resume Writing Tips

To Top of Page

Don't Miss These Latest Updates

Problem-solving is a key skill for today's workplace. Problem-solving behavioral interview questions

Compelling sample interview answers to "Why do you want to work for this company?"

11 essential supervisor interview questions and answers plus industry specific supervisor Q&A .

How to ask for a letter of recommendation with this sample email requesting letter of recommendation .

What are the top 10 reasons for leaving your job? Find out acceptable reasons for leaving a job.

Sample employment acceptance letter and email to properly confirm your acceptance of the job offer and employment contract.

What are your strengths? Find out the 11 essential workplace strengths at list of strengths and weaknesses

Interview Preparation

Interview Questions & Answers

Interview Guides

After the Interview

The Job Offer

Latest News

© Copyright 2023  |   Best-Job-Interview.com    |   All Rights Reserved.

• Resume Templates
• Resume Examples
• Free Resume Builder
• How to Write a Resume
• Resume Format
• Resume Packs
• Cover Letter Templates
• Cover Letter Examples
• Free Cover Letter Generator
• How To Write a Cover Letter
• CV Templates
• CV Examples
• Free CV Maker
• Resume Help
• Cover Letter Help
• Job Interview
• Career Advice

How to Write a Generic Cover Letter (and Still Make a Mark with It)

Having a generic cover letter prepared to accompany your resume is always a good idea. Say what? Most career advice blogs will unanimously tell you that you need to customize your cover letter to every job you are applying to. That’s the advice we also stand by at Freesumes. But to every rule in life, there are some exceptions. 

Why Would I Use A Generic Cover Letter?

Having a generic cover letter for a resume makes sense in the following cases: 

• When you are submitting your resume to the company for general consideration. A lot of employers these days prompt people to pitch them their resume even if they don’t have open roles at the moment. Doing so is a good way to ‘get your foot in the door’ and get on the recruiter’s radar. So when a new position for your skill set becomes available, you’d be among the first to get considered or called up. 
• When visiting job fairs. Job fairs are an excellent way of building up your professional network as a recent graduate. Since you don’t know which companies would be there and whom you may get interested in, having a printed generic cover letter with a resume can come in handy. 
• If you plan to use a staffing agency . Another situation when a generic cover letter is perfectly acceptable is when you are planning to search for a job in-directly, via an agency. 

In other cases, that is when you are applying to jobs posted online, it’s best to write a personalized cover letter . 

But since writing doesn’t come naturally to all of us, you can (and should!) create a general-purpose cover letter and then personalize it for each position. This way, you won’t waste hours, staring onto a blank page or gathering your thoughts whenever you’d want to jump on a freshly posted opportunity.

And remember: speed is often key. Data from Smart Recruiters suggests that people who apply within the first 4 days after the job is posted have a nearly 65% higher chance to get considered than later applicants. 

How to Write a Generic Cover Letter To Speed Up Job Applications 

A pre-made generic cover letter template that you can easily customize can be a true time-saver. Instead of fretting over clever wording and keywords , you’ll just need to fill in certain gaps and add a quick few personalized touches. Blissful, right?

So let’s help you build that master ‘cover letter’ that you can use over and over again for any good job you come across. 

The Basics: What To Include in a Cover Letter 

The standard cover letter has four key elements:

• Customary greeting 
• Catchy intro paragraph 
• Detail-heavy body 
• Concluding paragraph with call-to-action (CTA). 

You can spell out most of these details within a generic template and leave out gaps or highlights for information that needs to be customized. 

Now let’s have a quick walkthrough over each section with some quick generic cover letter examples. 

How to Address a Generic Cover Letter

If you plan to submit a generic cover letter to a staffing agency or someone at a job fair, it’s alright to make the greeting impersonal. For example: 

• Dear Employer
• To Whom It May Concern

In all other cases (including when you are pitching to a company without any open roles at the moment), it’s best to do the following. 

• Use the company name: “Dear [Company Name] HR team” or “[Company Name] Recruiting Department is good enough if you are pitching to the business through an on-site form.
• Try to learn the recruiter’s name: This is the best thing you can do — use the recipient’s full name. On LinkedIn, you can often see the job publisher’s name next to the vacancy. Also, you can often find the contact person’s name in the company’s profile if applying via popular job search websites such as Indeed, Monster, and others.  Take the time to research it when you customize your generic cover letter for a particular job. 

The Introductory Paragraph for a General Purpose Cover Letter 

The purpose of the intro is to explain who you are, how you’ve got to know about the job opportunity, and what makes you qualified. Keep it short and sweet up to 2-3 sentences max. 

You generic cover letter can go like this:

My name is Joan Smith and I’d like to get considered for the [position name] at [company name]. As a certified Salesforce email marketing specialist and CRO expert with 3+ years of experience in the ecommerce domain, I believe that I could be a valuable addition to [company name] team. 

That’s a quick universal opening you can quickly customize by replacing data in the brackets. Need more inspiration? Check other cover letter examples we wrote. 

The Main Body Of Your Generic Cover Letter

The body of your cover letter is where you need to make the most impact. It should highlight your special technical skills , industry knowledge, and relevant work experience and/or professional training. 

You could also include here some details about your very specialaccomplishments, awards, industry recognition, or projects you are super proud of. But don’t duplicate the information from your resume . That will make you sound repetitive. Instead, use the cover letter to provide extra context about the facts and figures you’ve listed on your resume. 

For example, you can work in the next paragraph:

At my current role, I helped [company name] increase the average customer order by 15% within 3 months. Using data from Salesforce and Google Analytics, I’ve suggested a new email list segmentation approach and ran a test set of highly-personalized promotion campaigns to repeat customers. The average open rate was 45% (thanks to good titles) and the click-through-rate was 4.5% — higher than the industry average.

Here, the author expands on the general stat (15% order increase) they had shared in their resume by explaining what exactly they did to achieve that. Using these tactics is a solid way to improve the credibility of your claims. 

Next, you could go on to mention any relevant educational qualifications you have that can back up your knowledge and expertise in your field of employment. This is optional for more experienced candidates, but a good move for a recent graduate or someone changing careers. Here’s a quick example:

Five months ago, I completed my certification at Nutrition Academy and am now a licensed nutritionist. During my studies, I gave individual consultations to a small pool of clients and you can read their feedback on my website. I believe that my new skillset, combined with past experience in customer support, could make me a valuable addition to the Holistic Wellness Center — a company, placing great emphasis on customer experience.

Lastly, stick to including relevant facts only. Recruiting officers are busy people and would not be interested to read that you currently hold a world record in gum chewing, or that you collect Star Wars memorabilia.

You should leave out ‘filler’ things off your cover letter and instead focus on promoting:

• Core competencies
• Technical and interpersonal skills
• Past achievements. 

Cover Letter Conclusion 

The final paragraph of the cover letter is the easiest one to keep generic. You should re-confirm your interest in the position and suggest further action by the employer. So you can end your cover letter with something like this:

I’d be glad to further discuss how I could help [company name] achieve its goals. Please let me know when you would like to meet.

Generic Cover Letter Example 

Now let’s put all of these things together in a generic cover letter sample. 

Your Name Your Phone Number(s) Your Email Address Today’s date

Dear [Company Name] Recruitment Team,

I have over three years’ experience in the hospitality industry, and I believe the knowledge and skills built up during this time make me the perfect candidate for a role within your company.

In my current role as a Customer Experience Manager at  [Company Name], I managed to increase our incoming client bookings for our services by 150% in just over 9 months, which helped the business to greatly increase its annual turnover. This, along with my everyday commitment to creating a delightful experience for our guests and B2B partners, has earned me the “Employee of the Year” title. 

My skills include, but are not limited to:

• Excellent time-management skills using careful planning and organization of work activities.
• Vendor selection, wholesale prices negotiation, contract management. 
• Expert user of Salesforce, SAP, and Hubspot. 
• Strong communication and conflict management skills.
• An openness to learning and applying new information.

With my previous experience and expertise, I believe I can hit the ground running and start actively contributing to the business as soon as possible.

Thank you for your time and consideration. I look forward to meeting with you to discuss my application further.

[Your name]

Wrap Up 

When you are writing a generic cover letter place a greater focus on your core skills aka those that adapt to suit just about any role across a wide range of different companies.

Also, remember that your cover letter can act as a snapshot of your achievements so far. Your resume has the job of giving your recruiter a more in-depth look at your past education, further education, and training courses completed as well as other work-related experience, but your cover letter is there to introduce yourself and deliver a positive overview of why you should be considered for an interview!

Last updated on December 2020

Elena runs content operations at Freesumes since 2017. She works closely with copywriters, designers, and invited career experts to ensure that all content meets our highest editorial standards. Up to date, she wrote over 200 career-related pieces around resume writing, career advice... more

you might also like

6 Best Fonts for a Cover Letter (And How to Choose One)

What is the Purpose of a Cover Letter? Simple Answer

How to Include Salary Requirements in a Cover Letter?

4 Best Cover Letter Opening Lines to Make a Mark in the First Paragraph

148 strong verbs to use in your resume and cover letter

Leave a response cancel reply.

What Should You Include in Your Cover Letter? [w/ Tips for 2024]

You’ve spent weeks job hunting, and you’ve found the perfect job.

Your resume is all set, and you’re almost ready to send your application.

There’s just one thing left—you’re writing a cover letter to create a flawless job application.

The only issue? You're not sure what exactly to include in your cover letter.

There’s no need to worry! We’re here to help

In this article, we’re going to cover:

• What Is a Cover Letter
• What Elements Should Your Cover Letter Include
• What You Shouldn’t Include in Your Cover Letter

Let’s get started.

What is a Cover Letter?

A cover letter is a document that you send as part of your job application, along with your resume or CV .

The cover letter’s purpose is to introduce you and briefly summarize why your professional background makes you the right person for the job.

On average, a cover letter should be between 250 and 400 words long and fit neatly on one page.

A cover letter is one of your first forms of communication with a hiring manager. It’s your opportunity to present yourself in your own words, stand out from other candidates, and get the hiring manager interested in learning more about you.

Let’s take a look at an example of what a cover letter looks like:

Why Do Cover Letters Matter?

After you’ve spent so long making the perfect resume , you might be wondering why you should even write a cover letter.

The truth is that while not all employers request a cover letter, you should always include one with your job application.

Adding a cover letter to your job application shows the hiring manager you’re willing to go the extra mile for the job, and you’re not just randomly applying and hoping your application sticks.

A cover letter is your opportunity to give the hiring manager more information about you as a candidate. This is your chance to personalize your application and provide additional information on your skills and experiences that align with what the employer is looking for and that you didn’t have space on your resume for.

But your cover letter is also your chance to go beyond your most important skills and experience. You can use it to talk about your passion for the industry or your enthusiasm to join this specific company’s team and show the hiring manager that you’re serious about the role.

If your cover letter is good, it can complement your resume and get you that much closer to an interview.

A badly written cover letter, on the other hand, could undermine even the best resume and lead to your application getting tossed in the ‘no’ pile, so it’s crucial to get this document right.

Need help preparing for an interview? Check out our guide to the most common interview questions and how to answer them!

What Elements Should You Include in a Cover Letter?

There are a few key elements you need to include to write a successful cover letter .

Let’s take a look at them one by one:

#1. A Professional Template

Your cover letter should be easy on the eyes and even easier to navigate.

This means you have to set the right page margins, adjust the line spacing, choose an appropriate font , and set it to the correct size, all while making sure your text never spills onto page two.

But what if there’s an easier way? 

Just use one of our cover letter templates instead.

Our free resume builder comes with built-in resume templates that you can match with a cover letter template for a stylish application.

You can automatically set your font style, size, and even the dimensions of the paper you intend to print it on - standard A4 or US letter format.

#2. Neatly-Split Paragraphs

A cover letter should be easy to navigate at a glance.

If your cover letter is a huge chunk of text that fully covers the entire page, without paragraphs or ample white space, it’s going to look cramped and leave a bad impression on the hiring manager.

This is where your cover letter’s formatting comes in. You should divide the contents of your cover letter into a header with contact information, and then split the actual text into an opening paragraph, a main body, a conclusion, and a formal closing line.

Be sure to also use line breaks and bullet points to break up your paragraphs to increase your cover letter’s readability.

This can make it seem less of an overwhelming read to the hiring manager and easier for them to skim through it all to find what they’re looking for.

#3. The Date of Writing

The exact date you write your cover letter may seem like a small detail, but it can actually add an extra touch of professionalism to your job application.

This can help the hiring manager keep track of when you’ve applied for the role, and it reflects your attention to detail .

Just keep in mind that the format of the date should align with the standard in the country where you're applying. For example, in the US , the mm-dd-yyyy format (e.g., May 22, 2024 ) is the go-to, whereas most other countries prefer the dd-mm-yyyy format (e.g., 22 January 2024 ).

#4. Your Interest in the Company

It’s important to tailor your cover letter for the specific job you’re applying for to show the hiring manager that you’re a serious candidate who’s done their homework about the position.

This is why the body of your letter should always include a paragraph where you clearly explain why you’re interested in the specific company.

Start by doing some research on the employer . You have to show the hiring manager that you understand what makes the company unique and how you align with their values and needs.

Think about what you genuinely like about the company you’re applying for. Whether it’s their remote working conditions, their focus on diversity or sustainability, or something else entirely, be sure to mention it in your cover letter.

If you’ve used a product or service that the company provides, say so in your cover letter. On top of that, highlight what specific aspects of the company resonate with your career goals , such as their innovative methods or cutting-edge market strategy, that you want to be a part of.

You can also take the time to explain why you’re excited about the job itself. Talk about how your unique experience and skills make you a suitable candidate and how you’re confident you can contribute to the company’s goals.

Looking to write a cover letter for an internship ? Check out our detailed guide!

#5. A Call to Action

Every cover letter should end with a strategic call to action.

Your call to action can be a polite statement prompting the hiring manager to get in touch with you to go over your application or to discuss how you could contribute to their team.

Adding a call to action at the end of your cover letter shows that you’re proactive and eager to move forward with the hiring process. This highlights your enthusiasm for the role and makes it more likely for the hiring manager to get in touch with you after putting down your cover letter.

Here’s an example of a call to action at the end of a cover letter :

I am very enthusiastic about the opportunity to discuss how my artwork can contribute to Happy Hippo Book Publisher’s track record as the best children’s storybook provider on the market. Please feel free to contact me at the provided phone number so that we can discuss my application further.

Want to give your cover letter an extra kick? Use these tried and tested cover letter tips !

What Sections Should You Include in a Cover Letter?

When writing your cover letter, you can easily split the process into several key sections.

Let’s break them down:

• Header with contact details. The top of your cover letter should include a designated header where you can input your contact information, such as your full name, email address, phone number, address, and links to any relevant social media. Make sure these details match your resume and double-check for any typos.
• Company details. Do your research so you know exactly who to address your cover letter to. Add the hiring manager’s name, department, the company’s name, and the company’s address.
• Personalized greeting. Skip the cliche and impersonal “To Whom It May Concern” and use a more memorable greeting instead. We recommend using “Ms.” or “Mr.” followed by the hiring manager’s last name.
• Opening paragraph. Your cover letter should start with a brief and attention-grabbing paragraph . This should include a couple of your top skills, an impressive achievement, or a relevant qualification.
• Main body. Take the time to explain some of your top achievements or skills in more detail, and cover anything you didn’t have the space to address in your resume.
• Conclusion. Recap the main points in your cover letter so far, then wrap it up with a polite call to action.
• Closing line. Choose an appropriate closing line to finish your cover letter with and sign your name underneath.

What Should You Never Include in a Cover Letter?

A cover letter allows you to personalize your application and provide more details about you to the hiring manager.

But that doesn’t mean everything should make the cut.

Let’s look at what you should never include in your cover letter:

#1. Irrelevant information

Your cover letter should be concise and focus on the most relevant details that make you the right candidate for the job.

Hiring managers don’t have all day to spend on your application, and when they’re reading your cover letter, they want to get to the point quickly. If your cover letter includes too many personal anecdotes or irrelevant experiences, like how you worked as a dog walker at 15, they might get bored and stop reading it altogether.

A cover letter is, first and foremost, a professional document, not a personal essay. This means that focusing too much on yourself, as well as your wants, needs, and opinions, is not a good idea.

Your cover letter should focus on what you can do for the employer, not what they can do for you. If you miss the mark here, you’ll come off as an inattentive candidate and won’t be getting an interview.

#2. Overly Long Paragraphs

A dense, difficult-to-read text can discourage a hiring manager from going through your cover letter.

For example, if the body of your cover letter is contained in a single, thick paragraph, the hiring manager might skim over it and miss your main points.

Long paragraphs can also make your cover letter look poorly organized and make you come across as someone with bad written communication skills . Your essential qualifications and skills can get lost in that sea of words and hide the most important information you want to convey.

Overly long paragraphs also imply a lack of consideration for the hiring manager’s time. Keeping your text concise and easy to follow is just as important as the content itself. Otherwise, your cover letter might not catch the hiring manager’s attention at all.

#3. Salary Expectations

Unless the employer specifically asks you to, it’s considered taboo to include salary expectations in your cover letter, and it can even leave a bad impression on the hiring manager.

Talking about money in your cover letter can make it seem like your primary interest in the job is the paycheck. And, while there’s nothing wrong with wanting a specific salary, this can seriously undermine what you want to convey to the hiring manager about your enthusiasm for joining the company and your professionalism.

You should also keep in mind that talking about salary expectations so early on can even put you at a disadvantage in potential salary negotiations . If you mention a high number too early on, the hiring manager might reject your application before you even make it past the initial screening. But if you go too low, you could undervalue yourself.

This is why it’s recommended that you discuss salary expectations during an interview once you already understand the full scope of the role and have more context.

Are you just getting started on the job market? Check out our guide to writing an entry-level cover letter !

#4. Excessive Flattery

Writing a cover letter doesn’t mean writing a love letter to the company you’re applying for.

You don’t need to shower the employer with compliments to get the hiring manager to like you. In fact, if you use too many compliments or describe the company in the exact words they use on its website, you’re going to be severely disappointed.

For example, most companies you apply to may describe themselves as “innovative” or “ team-focused .” If that’s all you can say about them in your cover letter, it tells the hiring manager that you never researched the employer or paid much attention to what they do.

If you genuinely hold the company’s values, mission, or culture close to your heart, there’s no harm in mentioning how they inspire you. Just remember to keep it professional and related to how you can enthusiastically contribute to their work.

#5. False Information

This should go without saying but lying on your cover letter is just as bad as lying on your resume – very bad.

We get it; you want to impress the hiring manager. But exaggerating or falsifying information to make yourself look like the coolest candidate ever can easily backfire.

On one hand, the hiring manager is probably going to catch onto you while reading your cover letter. They’re going to notice the inconsistencies you didn’t pay attention to, and they simply won’t call you.

But it could be even worse. You could land an interview, only to have the hiring manager discover the truth face to face. Your professional reputation could suffer some serious damage, beyond just an awkward interaction during the interview.

Trust us – lying isn’t worth it. You’re capable of writing a standout cover letter without exaggerating anything you can’t back up.

#6. Grammatical Mistakes

You should always proofread your cover letter before submitting it with your job application.

Even when you’re absolutely sure there are no mistakes, sometimes you might miss something that the hiring manager will notice immediately.

This is why we always recommend you do several rounds of proofreading and editing before finalizing your job application.

Start by carefully reading your cover letter out loud. It might sound a little weird, but it helps you notice any awkward phrases or words that are out of place.

Then, run it through a spell-checking tool like QuillBot or Grammarly . They can help you spot any errors you might have missed.

Finally, ask a friend or family member for help. A fresh pair of eyes can read your cover letter and notice mistakes that both you and your robot sidekick might have skipped over.

#7. Complaints About Employers

As a general rule, you should never badmouth your previous place of employment.

If you were unjustly fired or passed over for a promotion for personal reasons, these are best explained during an interview.

It’s important to always maintain professionalism when your past employer or coworkers are brought up, especially in your cover letter.

For example, instead of saying you had enough of a chaotic work environment, you could say you’re “looking forward to joining a team that values structure and accountability.”

Check out these more common cover letter mistakes and keep an eye out while writing your cover letter!

29 Cover Letter Examples

Looking for inspiration? Check out these perfect cover letter examples for different professions.

#1. Customer Service Cover Letter

Check out our full guide to writing a customer service cover letter here.

#2. Marketing Executive Cover Letter

Check out our full guide to writing a marketing executive cover letter here.

#3. Medical Assistant Cover Letter

Check out our full guide to writing a medical assistant cover letter here.

#4. Consultant Cover Letter

Check out our full guide to writing a consultant cover letter here.

#5. College Student Cover Letter

Check out our full guide to writing a college student cover letter here.

#6. Retail Cover Letter

Check out our full guide to writing a retail cover letter here.

#7. Team Leader Cover Letter

Check out our full guide to writing a team leader cover letter here.

#8. Actor Cover Letter

Check out our full guide to writing an actor cover letter here.

#9. Digital Marketing Cover Letter

Check out our full guide to writing a digital marketing cover letter here.

#10. Executive Assistant Cover Letter

Check out our full guide to writing an executive assistant cover letter here.

#11. Finance Cover Letter

Check out our full guide to writing a finance cover letter here.

#12. Graphic Designer Cover Letter

Check out our full guide to writing a graphic designer cover letter here.

#13. IT Cover Letter

Check out our full guide to writing an IT cover letter here.

#14. Project Manager Cover Letter

Check out our full guide to writing a project manager cover letter here.

#15. Sales Cover Letter

Check out our full guide to writing a sales cover letter here.

#16. Accounting Cover Letter

Check out our full guide to writing an accounting cover letter here.

#17. Business Cover Letter

Check out our full guide to writing a business cover letter here.

#18. Dental Assistant Cover Letter

Check out our full guide to writing a dental assistant cover letter here.

#19. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#20. Nurse Practitioner Cover Letter

Check out our full guide to writing a nurse practitioner cover letter here.

#21. Receptionist Cover Letter

Check out our full guide to writing a receptionist cover letter here.

#22. Architect Cover Letter

Check out our full guide to writing an architect cover letter here.

#23. Management Cover Letter

Check out our full guide to writing a management cover letter here.

#24. Physician Cover Letter

Check out our full guide to writing a physician cover letter here.

#25. Substitute Teacher Cover Letter

Check out our full guide to writing a substitute teacher cover letter here.

#26. Software Engineer Cover Letter

Check out our full guide to writing a software engineer cover letter here.

#27. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#28. Mechanical Engineering Cover Letter

Check out our full guide to writing a mechanical engineering cover letter here.

#29. Attorney Cover Letter

Check out our full guide to writing an attorney cover letter here.

FAQs About What to Include in a Cover Letter

Do you still have some questions about what to include in a cover letter? Check out the answers to some of the most frequently asked questions on the topic!

#1. What is a good example of a cover letter?

There are plenty of great cover letter examples for different professions that you can look at.

Overall, a cover letter that’s well done starts with your contact information in a designated header at the top. Next, you have to add the hiring manager’s contact details and include a personalized greeting.

Write a strong opening paragraph that references the job you're applying for and includes a standout achievement or relevant experience that makes you a strong candidate.

Use the body of your cover letter to expand on your key skills and experiences that match what the employer is looking for. Give specific examples to illustrate your greatest accomplishments and how you gained your most impressive skills.

Wrap up your cover letter by recapping your key selling points and including a call to action that invites the hiring manager to reach out to you. Lastly, add a professional closing line and sign your name underneath.

#2. How do you start a cover letter?

The opening to your cover letter should be brief and attention-grabbing.

Your first few sentences should be something that makes the hiring manager want to learn more about you. You don’t want to give them too many details—just enough to pique their interest.

Explain why you’re writing and why you’re interested in the specific role. We recommend including keywords from the job ad , especially ones that match your most relevant skills, experiences, or impressive achievements.

#3. How do you write a unique cover letter?

Your cover letter is your chance to give the hiring manager a unique insight into you as a candidate. It’s your opportunity to stand out from the crowd using your own words.

The best way to write a unique cover letter is to start by researching the company and referencing anything you find attention-grabbing about it. You should be able to easily identify what you like about the specific employer, such as their contributions to the industry, their values, and reputation, and mention it in your cover letter.

Use a polite but conversational tone to convey both your professionalism and personality. Instead of using passive language to explain that you “managed” this or were “responsible for” that, take advantage of action verbs and power words to make your experiences stand out.

Avoid using generic phrases like how you’re a “team player” or have “ leadership skills ” alone, and instead provide concrete examples that back up the skills and experience that make you the right candidate for the job.

#4. Should a cover letter be fancy?

Since a cover letter is a formal document, you might be tempted to make it fancy.

There’s no need to go over the top with your cover letter. Adding too much decoration or creative flair can detract from the information you want to convey to the hiring manager.

Your focus should always be on writing a clear, concise, and well-organized text that gets your point across.

More traditional industries, like law or finance, should stick to minimalistic cover letter templates with a clean and simple layout.

For professionals aiming for creative industries like illustration or graphic design, a bit of color can make your application pop. Even then, it’s important to strike a balance between creativity and professionalism, so your cover letter’s text remains the hiring manager’s primary focus.

Key Takeaways

And that’s all there is to what you should include in your cover letter!

Hopefully, after reaching the end of our article, you feel confident that your cover letter covers all the necessary bases. Good luck on your job hunt!

But before we say goodbye, let’s briefly recap what we've covered so far:

• Your cover letter should be concise and avoid any irrelevant information. The hiring manager is interested in what you can do for the company, not in any personal information that doesn’t relate to the job.
• Overly long paragraphs and a messy layout can leave a bad impression. Instead of trying to format everything yourself, use an online cover letter builder.
• Our online resume builder offers resume templates and matching cover letter templates that you can use to create a stylish and professional job application in minutes.
• Dedicate a portion of your cover letter’s main body to express your genuine interest in the company and the specific role. Do some research beforehand so you can identify several things you genuinely like about the company and position you’re applying for.
• End your cover letter with a strategic call to action. This shows the hiring manager you’re eager to make it to the next step of the hiring process, and it makes it more likely for them to reach out to you.

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.

How To Write an Effective Email Cover Letter (Template + Examples)

3 key takeaways

• An email cover letter is typically sent alongside a resume.
• Learn the structure and format of a winning email cover letter, and how to create your own.
• Teal’s AI Cover Letter Generator simplifies the process of creating cover letters tailored to each job.

When applying for a job online, an email cover letter is a crucial part of your application. It's your introduction, providing a personalized narrative that complements your resume and demonstrates your fit for the role.

A well-written email cover letter can distinguish you from other candidates and improve your chances of securing an interview.

This guide walks through best practices for writing an email cover letter, emphasizing the importance of personalization and professionalism.

Struggling to craft the perfect email cover letter? Get started with Teal’s AI Cover Letter Generator for free.

What is an email cover letter?

An email cover letter is a document sent with your resume when applying for a job online or via email. It's an introduction to your qualifications and interest in the role.

Email cover letters have become a standard part of the job application process, often serving as the first impression you make on a potential employer.

The primary role of an email cover letter is to complement your resume by providing context and a personalized narrative that demonstrates your fit for the position. An effective email cover letter can set you apart from other candidates and increase your chances of securing an interview.

Why email cover letters matter

Crafting a compelling email cover letter is more important today than ever before.

A well-written email cover letter can make the difference between your application being noticed or getting lost in a "maybe" bin with other candidates. It lets you showcase your personality, highlight your most relevant skills and experiences, and demonstrate your genuine interest in the position and company.

Plus, an impressive email cover letter can set the stage for a successful job interview.

It gives hiring managers a glimpse into your communication skills, attention to detail, and professionalism—all qualities employers highly value. A memorable email cover letter can pique the hiring manager's interest and make them eager to learn more about you during an interview.

In essence, your email cover letter is a powerful tool for marketing yourself, distinguishing your application, and increasing your chances of landing your dream job.

How to write an effective email cover letter

An effective email cover letter requires a strategic approach to capture the employer's attention and demonstrate your suitability for the role.

Follow these steps to craft a compelling email cover letter:

1. Craft an attention-grabbing subject line

Your subject line is the first thing the employer sees, so make it count. Use a clear and concise subject line that includes the job title and your name.

Marketing Manager Position - John Doe.

2. Address the recipient appropriately

Start your email cover letter with a proper salutation, addressing the hiring manager by name, if possible. If the name is unavailable, use a respectful greeting. 

Dear hiring manager,

3. Write an engaging introductory paragraph

In the opening paragraph, briefly introduce yourself, express your enthusiasm for the role, and provide a hook that piques the reader's interest.

Consider mentioning a mutual connection or a notable achievement relevant to the position.

4. Highlight your qualifications and fit for the role

The main body of your email cover letter should showcase your qualifications, experiences, and skills that align with the job requirements.

Quantify your resume and provide specific examples that demonstrate your potential value to the company. Mention how you can contribute to their success and why you are the ideal candidate.

Teal's AI Cover Letter Generator helps job seekers craft compelling cover letters that effectively highlight their accomplishments. 

Teal is able to analyze job descriptions to identify the most relevant skills and experiences to emphasize. It then helps you articulate these professional achievements more clearly and persuasively, ensuring your cover letter stands out.

Whether you're detailing a project that boosted sales by 25 percent or explaining how you led a successful team, Teal's AI Cover Letter Generator ensures your accomplishments are presented in the most impactful way, increasing your chances of making a strong impression on potential employers.

5. Express enthusiasm and a call to action

Conclude your email cover letter by reiterating your interest in the role and the company.

Express your enthusiasm for the opportunity and provide a call to action, such as requesting an interview or discussing your qualifications further.

6. Use a professional sign-off

End your email cover letter with a professional closing, such as "Sincerely," "Best regards," or "Thank you for your consideration."

Need help overcoming writer's block? Learn how to generate a great cover letter with ChatGPT cover letter prompts .

Tips for writing compelling email cover letters

Writing your first cover letter can be intimidating. Follow these tips to set yourself up for success:

• Keep it concise and focused: Aim for a length of three to four paragraphs, highlighting your most relevant qualifications and experiences.
• Personalize for each application: Tailor your email cover letter to the specific job and company, demonstrating your understanding of their needs and how you can contribute.
• Proofread carefully: Ensure your email cover letter is free from spelling, grammatical, and formatting errors, as it reflects your attention to detail.
• Incorporate keywords from the job description: Use relevant keywords and phrases from the job posting to show your alignment with the role's requirements.

Following a clear, professional format is crucial for creating an email cover letter that makes a strong first impression.

Writing email cover letters with AI

Struggling to craft the perfect cover letter for each job application? Research and compare the best AI cover letter writers to avoid writer’s block.

Teal's AI Cover Letter Generator takes the stress out of the process, allowing you to create effective, tailored cover letters in minutes, not hours.

With just a few clicks, its AI personalizes your cover letter to match any job description, highlighting your most relevant skills and experiences.

Plus, Teal intelligently adds keywords from the job descriptions to help make your cover letter more ATS-friendly, ensuring your application stands out with a professional, customized cover letter every time.

Proper email cover letter format

The standard parts of an email cover letter include:

1. Subject line

Your email cover letter's subject line is the first thing a hiring manager or recruiter will see. It's your chance to make a strong first impression and entice them to open your email.

When crafting your subject line, aim for clarity and conciseness.

Clearly state the purpose of your email, such as "Application for [Job Title] - [Your Name]."

This immediately lets the reader know what the email is about and who it's from.

Avoid using generic subject lines like "Resume" or "Job Application.” While descriptive, those terms are too vague and overused in application subject lines and, therefore, more likely to be overlooked.

To make your subject line stand out, consider including a unique selling point or achievement that aligns with the job requirements. This gives the reader a reason to learn more about you.

Lastly, keep your subject line short and sweet, ideally under 60 characters. That way it won't get cut off in the recipient's inbox preview.

Email cover letter subject line example:

Experienced Software Developer with Expertise in [Relevant Skill]

2. Salutation

One of the most important aspects of your email cover letter is addressing it to the right person.

Whenever possible, aim to find the hiring manager's name or person responsible for filling the position. This shows you've done your research and are genuinely interested in the role.

To find the hiring manager's name, review the job posting carefully. Sometimes, the contact person doesn't have their name listed in the ad. If not, visit the company's website and look for a "Team" or "About Us" page. You might find the name of the department head there.

If you still can't find a name, try searching for the company on LinkedIn. Look for people with titles like "Hiring Manager," "Recruiter," or "Human Resources Manager." You can also search for the head of the department related to the position.

If you exhaust all these options and still can't find a name, using a general salutation is okay.

"Dear Hiring Manager," "Dear Recruiting Team," or "Dear [Department] Team" are all appropriate choices. Avoid outdated salutations like "Dear Sir or Madam" or "To Whom It May Concern."

3. Opening paragraph

Your opening paragraph captures the hiring manager's attention and entices them to read further.

Keep your opening paragraph of your email cover letter short and impactful, ideally no more than three to four sentences.

Remember, your goal is to quickly capture the hiring manager's interest and encourage them to continue reading your email cover letter to discover how you can contribute to their organization's success.

Try the following to get started: 

• Express your enthusiasm for the opportunity and the company to make a strong first impression.
• Briefly mention how you discovered the position, whether it was through a job board, referral, or the company's website.
• Explain why you are interested in the role and company.
• Showcase your knowledge of the company’s mission, values, or recent achievements.
• Highlight one or two key qualifications that make you an excellent fit for the position.

Email cover letter intro example:

I was thrilled to come across the Marketing Manager position at [Company Name] on [Job Board]. With my 5+ years of experience in digital marketing and my passion for data-driven strategies, I am confident I would be a valuable asset to your team.

4. Body paragraphs

One of the most important aspects of crafting an effective email cover letter is showcasing your relevant skills and experience.

To make a strong impression on the hiring manager, carefully select the most impressive and pertinent qualifications from your background that align with the job requirements.

• Review the job description and identify the key skills, experience, and qualities the employer is seeking.
• Choose examples from your work history that demonstrate your proficiency in these areas.
• If the job posting emphasizes strong project management abilities, highlight a time when you successfully led a complex project from start to finish.
• Provide concrete details about your role, the challenges you faced, and the positive outcomes you achieved.
• Quantify your accomplishments wherever possible using hard numbers and metrics.
• Instead of stating you "improved sales," specify that you "boosted sales by 25% within the first quarter."
• Incorporate keywords and phrases from the job description into your email cover letter.

Many companies use applicant tracking systems (ATS) to screen candidates based on the presence of specific keywords. Naturally integrating these terms into your resume and cover letter also increases your chances of passing through the ATS and landing an interview.

Remember, the goal is to clarify to the hiring manager that you possess the necessary skills and experience to excel in the role.

5. Add a call to action

As you wrap up your email cover letter, be sure to finish strong and leave a lasting impression on the hiring manager. This is your golden opportunity to reiterate your enthusiasm for the role and the company, as well as your confidence in the fit.

Start by briefly recapping your key qualifications and how they align with the position's requirements. This reinforces why you're a strong candidate and reminds the reader of the value you can bring to their team.

Then, clearly state your desire to further discuss the opportunity and learn more about how you can contribute to the organization's success.

This call-to-action demonstrates your proactive approach and eagerness to take the next step in the hiring process.

6. Signature

Finally, end with a polite and professional sign-off.

Best regards, Sincerely, Thank you for your consideration.

Include your full name and contact details below your sign-off to make it easy for the hiring manager to reach out to you.

By leveraging AI to streamline formatting, you can ensure each email cover letter maintains a polished, professional appearance while focusing your time on tailoring the content to make a compelling case for your candidacy.

Need a bit of added help? Check out this resource to learn how to format your cover letter and stand out from the crowd.

Email cover letter sample

To help you visualize what an effective email cover letter looks like, let's explore a few examples for different scenarios:

Email cover letter example: marketing manager position

Subject : Experienced Marketing Manager Excited About [Company Name] Opportunity Dear [Hiring Manager's Name], I was thrilled to come across the Marketing Manager position at [Company Name]. With my 5+ years of experience leading successful marketing campaigns and driving brand growth, I am confident I would be a valuable addition to your team. In my current role at [Current Company], I have spearheaded several digital marketing initiatives that have increased website traffic by 40% and generated a 20% increase in lead conversions. I am well-versed in developing data-driven strategies and collaborating with cross-functional teams to achieve measurable results. I am particularly drawn to [Company Name]'s mission of [Company Mission] and believe my skills and experience align perfectly with the goals you aim to achieve. I would welcome the opportunity to further discuss how I can contribute to your marketing efforts and help drive your company's continued success. Thank you for considering my application. You will find my resume attached for your review and look forward to the possibility of an interview. Best regards,  [Your Name]

Why it works

This email cover letter works effectively for several reasons:

• Personalized salutation : Addressing the hiring manager by name shows that the applicant has taken the time to research and personalize their application, which demonstrates genuine interest in the position and company.
• Clear and enthusiastic introduction : The opening sentence clearly states the position applied for and expresses enthusiasm, capturing the hiring manager's attention right away.
• Relevant experience and achievements : The applicant highlights their 5+ years of experience and provides specific, quantifiable achievements, such as increasing website traffic by 40 percent and lead conversions by 20 percent. This demonstrates their ability to deliver results and adds credibility to their application.
• Alignment with company mission : By mentioning the company’s mission and explaining how their skills and experience align with the company's goals, the applicant shows they have researched the company and understand its values and objectives.
• Collaborative skills : The applicant emphasizes their ability to work with cross-functional teams and develop data-driven strategies, showcasing their collaborative and analytical skills, which are valuable in a marketing role.
• Professional and polite closing : The closing paragraph reiterates the applicant’s interest in the role, thanks the hiring manager for their consideration, and includes a call to action by expressing eagerness for an interview. This leaves a positive and proactive impression.
• Attachment of resume : Mentioning the attached resume ensures the hiring manager is aware of where to find it, providing a complete picture of the applicant's qualifications.

Overall, this email cover letter is concise, well-structured, and tailored to the specific job and company, effectively showcasing the applicant's qualifications and enthusiasm for the role.

Email cover letter example: software developer position

Subject : Passionate Software Developer Ready to Contribute to [Company Name] Dear [Hiring Manager's Name], I am writing to express my strong interest in the Software Developer position at [Company Name]. As a skilled developer with extensive experience in [Programming Languages/Frameworks], I am excited about the opportunity to bring my technical expertise to support your mission. During my time at [Current Company], I have been responsible for developing and maintaining several complex applications. One notable project involved creating a user-friendly web application that streamlined internal processes, resulting in a 30% increase in efficiency. I pride myself on writing clean, maintainable code and collaborating effectively with team members. I am impressed by [Company Name]'s commitment to pushing the boundaries of technology and creating cutting-edge solutions. I believe that my problem-solving skills and passion for innovation make me an ideal fit for your development team. I have attached my resume, which further highlights my qualifications and experience. I would appreciate the opportunity to discuss how I can contribute to [Company Name]'s success. Thank you for your time and consideration. Sincerely,  [Your Name]

This email cover letter works well for several reasons:

• Personalized salutation : Addressing the hiring manager by name shows the applicant has taken the time to research and personalize their application, demonstrating genuine interest in the position and company.
• Relevant technical skills : The applicant mentions their experience with specific programming languages and frameworks, highlighting their technical expertise and aligning with the job requirements.
• Quantifiable achievements : The applicant provides a specific example of their work, noting a 30 percent increase in efficiency from a user-friendly web application they developed. This demonstrates their ability to deliver tangible results and showcases their impact on previous projects.
• Alignment with company goals : By expressing admiration for the company’s commitment to innovation and technology, the applicant shows they have researched the company and aligns with its values and mission.
• Highlighting key strengths : The applicant emphasizes their problem-solving skills, passion for innovation, and ability to write clean, maintainable code, which are essential qualities for a software developer.
• Attachment of resume : Mentioning the attached resume ensures that the hiring manager is aware of additional details supporting the application, providing a complete picture of the applicant's qualifications.

For more inspiration and guidance, check out Teal's extensive collection of cover letter examples spanning various industries and roles.

How to proofread and edit your email cover letter

A well-polished cover letter demonstrates attention to detail and professionalism, increasing your chances of impressing the hiring manager.

Before hitting send on your email cover letter, take the time to carefully proofread and edit your work by following these steps:

1. Review your email cover letter for any spelling or grammatical errors. Even minor mistakes can make you appear careless or unqualified.

2. Use spell-check tools and read through the content slowly to catch any typos or awkward phrasing.

3. Assess the overall flow and tone of your writing. Does your email cover letter have a logical progression of ideas? Is the tone appropriate for the company culture and industry?

4. Make sure your personality shines through while maintaining a professional demeanor.

5. Get a second opinion. Consider having a trusted friend, family member, or mentor review your email cover letter as well. 

A second set of eyes can often spot issues you may have missed and provide valuable feedback for improvement.

Remember, a little extra effort in the editing process can go a long way in making a positive first impression on potential employers.

How to send your email cover letter

Once you've crafted a compelling email cover letter, you need to send it correctly to ensure it reaches the hiring manager and makes the desired impact.

1. Use a professional email address

Create an email address that includes your name, such as [email protected] . Avoid using casual or outdated email addresses that could undermine your credibility.

2. Attach your cover letter and resume

Use widely accepted file formats such as PDF or Microsoft Word (.doc or .docx). PDF resumes are often preferred because they preserve the formatting and layout of your documents across different devices and platforms.

3. Name your attachments professionally

Name your attachments clearly, such as "FirstName_LastName_Cover_Letter.pdf" and "FirstName_LastName_Resume.pdf."

This makes it easy for the hiring manager to identify and keep track of your application materials.

4. Double-check before sending

Before hitting send, double-check that you've attached both your cover letter and resume.

It's also a good idea to test your email by sending it to yourself or a friend to ensure that the attachments open correctly and the formatting appears as intended. This extra step can help you avoid any last-minute technical issues that could derail your application.

Write cover letters faster with Teal

Writing an effective email cover letter can be time-consuming and daunting, especially when you're applying for multiple positions.

Teal's AI Cover Letter Generator simplifies the process, allowing you to generate a compelling email cover letter in minutes.

The AI-powered Cover Letter Generator guides you through the essential components, ensuring you don't miss any crucial elements. Simply input key information about your background and the job you're applying for, and the tool will craft a personalized email cover letter that highlights your relevant skills and experience.

One of the most significant advantages of using Teal's AI Cover Letter Generator is its ability to create customized content for each application. The tool analyzes the job description and incorporates relevant keywords and phrases, demonstrating to hiring managers that you're a strong fit for the role. This level of customization can significantly increase your chances of standing out from other job seekers.

Rather than starting from scratch for each application, you can leverage AI suggestions to quickly assemble a polished email cover letter. This efficiency allows you to focus your energy on other aspects of your job search, such as networking and interview preparation.

Try out Teal's AI Cover Letter Generator today.

Frequently Asked Questions

Is it okay to write a cover letter in the email body.

It depends on the company size and hiring process. Small companies with fewer applications to manage may prefer the cover letter in the email, while larger companies will need it as an attachment to add to a candidate’s file.

Can the email message itself serve as the cover letter?

In some cases, the email message can serve as your cover letter, particularly if the job posting explicitly states this preference. If taking this approach, craft the email with the same level of care and attention you would give to a formal cover letter document.

How to choose between PDF and Word attachments?

When it comes to attaching your cover letter and resume, both PDF and Word resumes are generally accepted. PDFs are often preferred as they preserve the formatting and layout, ensuring your documents appear exactly as intended.

Nathan Thompson

Related articles.

What is a Resume? (Definition, Types, & Examples)

Resume Qualifications: 4 Qualification Types To Put on Your Resume (+ Examples)

How Long Should You Stay at a Job? (6 Questions to Ask)

We help you find the career dream.

The Top 6 Tips for Writing a Powerful Cover Letter

A cover letter is a written, one-page document expressing your interest in a job opening. It should specifically address your interest in both the role and the company, and what skills and relevant experiences make you a great fit for the position. As importantly, it’s a chance to let your personality shine through and show off your communication skills.

Even when an employer is convinced that you meet all the qualifications based on your resume, a cover letter gives that extra spark that can greenlight your application to move through the hiring process and land you an interview. 

In this article, we’ll share the top 6 tips for writing a powerful cover letter and hopefully help you land the job you want.

1. Do Your Research

Start off your cover letter by addressing it to a specific person and not using the dreaded phrase of “To Whom it May Concern.” This shows that you took the extra time to do research on their website or Linkedin to identify the hiring manager’s name.

If you know any individuals from the company, ask them if you may “name drop” them in your introduction. To further demonstrate that you’ve done your homework on the organization, reference specific initiatives and programs. You could also cite other facts that prompted you to apply, such as a recent article or announcement.

The above recommendations showcase to the employer that you put in the extra effort to research them, which in turn, demonstrates your genuine interest in working for them.

2. Tailor Everything

Tailor each cover letter to both the organization you are applying to and the specific role. Make the case as to why you would be good at that particular job and an asset within the larger organization.

You should incorporate keywords and phrases from the job description into your cover letter. Make sure to tailor them to your specific experiences and accomplishments. It’s always helpful to reiterate job description language with data-driven details. 

Here’s an example from NYFA Classifieds Sales Manager, Mary-kate Grohoski, back when she applied to her current role:

The Sales Manager’s job description detailed the responsibility of “Managing the sales process from prospect identification, close of sales, and follow-up.” In her cover letter, she rephrased the above language and incorporated her experience with the following line: “By managing the sales process of over 10 Fine Books and Manuscripts auctions per year in the New York showroom, I oversee all client communications and portfolios, as well as the management of over 2,400 auctions lots per year, and develop and maintain long-term corporate relations.”

3. Be Authentic

In a sea of often standardized cover letters, being authentic could make you stand out. Sincere interest comes through in your writing, so take the time to truly reflect on what genuinely excites you about this opportunity. Speak to why you want the position and be specific about the aspects of the role that intrigue you and are aligned with the vision you have for yourself professionally.

When reviewing your cover letter, consider how the language you’ve chosen could inspire the hiring manager to look forward to what you could achieve together.

4. Solve a Problem for the Employer

Don’t make the cover letter all about you; it’s as much about the employer as it is about you. Connect how your previous experience would be an asset to this particular organization based on what they want to achieve. (Quick tip: Usually, their goals for the role are outlined in the job description.)

How can your skills benefit the organization and help them grow? Do you have ideas as to how you’d contribute to their specific programs and take them to the next level? Reference specific skills, experiences, and projects to demonstrate the value you would be bringing to the role.

Employers are always looking to bring new skills into their teams, to not only fill gaps, but to elevate their teams and organizations’ performance. By relating your experience back to the organization, you are helping them draw clear connections between your background and their goals for the role.

5. Keep it short

A good rule of thumb is to keep your cover letter under a page long, but even shorter is better. It’s a challenge to do so, since there is a lot you may want to cover, but there are some tricks to help you stay succinct.

Something to keep in mind is to not repeat what is in your resume, but instead, provide supplementary information and context to your resume’s content. Another tip is to focus on the 3-4 most relevant transferable skills you can bring to the role, instead of trying to cover every qualification and skill mentioned in the job description. Lastly, it’s always a good idea to have a friend or mentor review your resume and make recommendations on what you could cut.

At the end of the day, remember that the hiring manager is reading countless cover letters so try to make it as seamless for them as possible and make every word count.

6. Use a template, but mainly for formatting purposes

It’s a great time saver when you have a perfectly formatted cover letter template ready to be filled out so that you don’t have to deal with time consuming adjustments to margins, fonts, spacing, and alignment. 

A cover letter format pretty much follows the standard business letter format which contains a header with yours and the hiring manager’s contact information, a salutation, an opening paragraph, one or two body paragraphs, a closing paragraph and a sign off. Quick tip: Include your email address in your contact information, in case the cover letter gets separated from your resume.

Apart from that, you can standardize some aspects of the content just to have a visual filler in place or even use the text as a starting point, but always plan to customize them further for each application.

Overall, as you are writing your cover letter, try to keep a fine balance between talking about yourself, the employer, and what you can achieve together. Always aim to be answering the question of “Why should we hire you?” and back up everything you say with specific examples from your background. 

– Katerina Nicolaou, Account Manager

Put these tips to use by finding your next job on NYFA Classifieds , the go-to listings site for artists, arts administrators, and museum professionals. Follow us @nyfa_classifieds on TikTok for more creative career tips.

Donate to NYFA

• Donation amount: Select donate button or input other amount is required
• Acknowledge as: Input is required
• First name: Input is required
• Last name: Input is required
• Email: Input is required
• Email: Must include '@' symbol
• Email: Please enter a part following '@'
• Country: Selection is required
• Street: Input is required
• City: Input is required
• State: Selection is required
• Zip: Input is required
• Address: Input is required
• reCaptcha is required

insert message here

New York Foundation for the Arts 29 W. 38th Street, 9th Floor New York, NY 10018

Terms & Conditions | Privacy Policy | Site Map