critical analysis of a research paper sample

33 Critical Analysis Examples

critical analysis examples and definition, explained below

Critical analysis refers to the ability to examine something in detail in preparation to make an evaluation or judgment.

It will involve exploring underlying assumptions, theories, arguments, evidence, logic, biases, contextual factors, and so forth, that could help shed more light on the topic.

In essay writing, a critical analysis essay will involve using a range of analytical skills to explore a topic, such as:

Evaluating sources
Exploring strengths and weaknesses
Exploring pros and cons
Questioning and challenging ideas
Comparing and contrasting ideas

If you’re writing an essay, you could also watch my guide on how to write a critical analysis essay below, and don’t forget to grab your worksheets and critical analysis essay plan to save yourself a ton of time:

Grab your Critical Analysis Worksheets and Essay Plan Here

Critical Analysis Examples

1. exploring strengths and weaknesses.

Perhaps the first and most straightforward method of critical analysis is to create a simple strengths-vs-weaknesses comparison.

Most things have both strengths and weaknesses – you could even do this for yourself! What are your strengths? Maybe you’re kind or good at sports or good with children. What are your weaknesses? Maybe you struggle with essay writing or concentration.

If you can analyze your own strengths and weaknesses, then you understand the concept. What might be the strengths and weaknesses of the idea you’re hoping to critically analyze?

Strengths and weaknesses could include:

Does it seem highly ethical (strength) or could it be more ethical (weakness)?
Is it clearly explained (strength) or complex and lacking logical structure (weakness)?
Does it seem balanced (strength) or biased (weakness)?

You may consider using a SWOT analysis for this step. I’ve provided a SWOT analysis guide here .

2. Evaluating Sources

Evaluation of sources refers to looking at whether a source is reliable or unreliable.

This is a fundamental media literacy skill .

Steps involved in evaluating sources include asking questions like:

Who is the author and are they trustworthy?
Is this written by an expert?
Is this sufficiently reviewed by an expert?
Is this published in a trustworthy publication?
Are the arguments sound or common sense?

For more on this topic, I’d recommend my detailed guide on digital literacy .

3. Identifying Similarities

Identifying similarities encompasses the act of drawing parallels between elements, concepts, or issues.

In critical analysis, it’s common to compare a given article, idea, or theory to another one. In this way, you can identify areas in which they are alike.

Determining similarities can be a challenge, but it’s an intellectual exercise that fosters a greater understanding of the aspects you’re studying. This step often calls for a careful reading and note-taking to highlight matching information, points of view, arguments or even suggested solutions.

Similarities might be found in:

The key themes or topics discussed
The theories or principles used
The demographic the work is written for or about
The solutions or recommendations proposed

Remember, the intention of identifying similarities is not to prove one right or wrong. Rather, it sets the foundation for understanding the larger context of your analysis, anchoring your arguments in a broader spectrum of ideas.

Your critical analysis strengthens when you can see the patterns and connections across different works or topics. It fosters a more comprehensive, insightful perspective. And importantly, it is a stepping stone in your analysis journey towards evaluating differences, which is equally imperative and insightful in any analysis.

4. Identifying Differences

Identifying differences involves pinpointing the unique aspects, viewpoints or solutions introduced by the text you’re analyzing. How does it stand out as different from other texts?

To do this, you’ll need to compare this text to another text.

Differences can be revealed in:

The potential applications of each idea
The time, context, or place in which the elements were conceived or implemented
The available evidence each element uses to support its ideas
The perspectives of authors
The conclusions reached

Identifying differences helps to reveal the multiplicity of perspectives and approaches on a given topic. Doing so provides a more in-depth, nuanced understanding of the field or issue you’re exploring.

This deeper understanding can greatly enhance your overall critique of the text you’re looking at. As such, learning to identify both similarities and differences is an essential skill for effective critical analysis.

My favorite tool for identifying similarities and differences is a Venn Diagram:

To use a venn diagram, title each circle for two different texts. Then, place similarities in the overlapping area of the circles, while unique characteristics (differences) of each text in the non-overlapping parts.

6. Identifying Oversights

Identifying oversights entails pointing out what the author missed, overlooked, or neglected in their work.

Almost every written work, no matter the expertise or meticulousness of the author, contains oversights. These omissions can be absent-minded mistakes or gaps in the argument, stemming from a lack of knowledge, foresight, or attentiveness.

Such gaps can be found in:

Missed opportunities to counter or address opposing views
Failure to consider certain relevant aspects or perspectives
Incomplete or insufficient data that leaves the argument weak
Failing to address potential criticism or counter-arguments

By shining a light on these weaknesses, you increase the depth and breadth of your critical analysis. It helps you to estimate the full worth of the text, understand its limitations, and contextualize it within the broader landscape of related work. Ultimately, noticing these oversights helps to make your analysis more balanced and considerate of the full complexity of the topic at hand.

You may notice here that identifying oversights requires you to already have a broad understanding and knowledge of the topic in the first place – so, study up!

7. Fact Checking

Fact-checking refers to the process of meticulously verifying the truth and accuracy of the data, statements, or claims put forward in a text.

Fact-checking serves as the bulwark against misinformation, bias, and unsubstantiated claims. It demands thorough research, resourcefulness, and a keen eye for detail.

Fact-checking goes beyond surface-level assertions:

Examining the validity of the data given
Cross-referencing information with other reliable sources
Scrutinizing references, citations, and sources utilized in the article
Distinguishing between opinion and objectively verifiable truths
Checking for outdated, biased, or unbalanced information

If you identify factual errors, it’s vital to highlight them when critically analyzing the text. But remember, you could also (after careful scrutiny) also highlight that the text appears to be factually correct – that, too, is critical analysis.

8. Exploring Counterexamples

Exploring counterexamples involves searching and presenting instances or cases which contradict the arguments or conclusions presented in a text.

Counterexamples are an effective way to challenge the generalizations, assumptions or conclusions made in an article or theory. They can reveal weaknesses or oversights in the logic or validity of the author’s perspective.

Considerations in counterexample analysis are:

Identifying generalizations made in the text
Seeking examples in academic literature or real-world instances that contradict these generalizations
Assessing the impact of these counterexamples on the validity of the text’s argument or conclusion

Exploring counterexamples enriches your critical analysis by injecting an extra layer of scrutiny, and even doubt, in the text.

By presenting counterexamples, you not only test the resilience and validity of the text but also open up new avenues of discussion and investigation that can further your understanding of the topic.

9. Assessing Methodologies

Assessing methodologies entails examining the techniques, tools, or procedures employed by the author to collect, analyze and present their information.

The accuracy and validity of a text’s conclusions often depend on the credibility and appropriateness of the methodologies used.

Aspects to inspect include:

The appropriateness of the research method for the research question
The adequacy of the sample size
The validity and reliability of data collection instruments
The application of statistical tests and evaluations
The implementation of controls to prevent bias or mitigate its impact

One strategy you could implement here is to consider a range of other methodologies the author could have used. If the author conducted interviews, consider questioning why they didn’t use broad surveys that could have presented more quantitative findings. If they only interviewed people with one perspective, consider questioning why they didn’t interview a wider variety of people, etc.

See Also: A List of Research Methodologies

10. Exploring Alternative Explanations

Exploring alternative explanations refers to the practice of proposing differing or opposing ideas to those put forward in the text.

An underlying assumption in any analysis is that there may be multiple valid perspectives on a single topic. The text you’re analyzing might provide one perspective, but your job is to bring into the light other reasonable explanations or interpretations.

Cultivating alternative explanations often involves:

Formulating hypotheses or theories that differ from those presented in the text
Referring to other established ideas or models that offer a differing viewpoint
Suggesting a new or unique angle to interpret the data or phenomenon discussed in the text

Searching for alternative explanations challenges the authority of a singular narrative or perspective, fostering an environment ripe for intellectual discourse and critical thinking . It nudges you to examine the topic from multiple angles, enhancing your understanding and appreciation of the complexity inherent in the field.

A Full List of Critical Analysis Skills

Exploring Strengths and Weaknesses
Evaluating Sources
Identifying Similarities
Identifying Differences
Identifying Biases
Hypothesis Testing
Fact-Checking
Exploring Counterexamples
Assessing Methodologies
Exploring Alternative Explanations
Pointing Out Contradictions
Challenging the Significance
Cause-And-Effect Analysis
Assessing Generalizability
Highlighting Inconsistencies
Reductio ad Absurdum
Comparing to Expert Testimony
Comparing to Precedent
Reframing the Argument
Pointing Out Fallacies
Questioning the Ethics
Clarifying Definitions
Challenging Assumptions
Exposing Oversimplifications
Highlighting Missing Information
Demonstrating Irrelevance
Assessing Effectiveness
Assessing Trustworthiness
Recognizing Patterns
Differentiating Facts from Opinions
Analyzing Perspectives
Prioritization
Making Predictions
Conducting a SWOT Analysis
PESTLE Analysis
Asking the Five Whys
Correlating Data Points
Finding Anomalies Or Outliers
Comparing to Expert Literature
Drawing Inferences
Assessing Validity & Reliability

Analysis and Bloom’s Taxonomy

Benjamin Bloom placed analysis as the third-highest form of thinking on his ladder of cognitive skills called Bloom’s Taxonomy .

This taxonomy starts with the lowest levels of thinking – remembering and understanding. The further we go up the ladder, the more we reach higher-order thinking skills that demonstrate depth of understanding and knowledge, as outlined below:

Here’s a full outline of the taxonomy in a table format:

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 17 Behaviorism Examples
Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 25 Positive Psychology Examples
Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 15 Animism Examples
Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 10 Magical Thinking Examples

2 thoughts on “33 Critical Analysis Examples”

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Critical Analysis – Types, Examples and Writing Guide

Table of Contents

Critical Analysis

Definition:

Critical analysis is a process of examining a piece of work or an idea in a systematic, objective, and analytical way. It involves breaking down complex ideas, concepts, or arguments into smaller, more manageable parts to understand them better.

Types of Critical Analysis

Types of Critical Analysis are as follows:

Literary Analysis

This type of analysis focuses on analyzing and interpreting works of literature , such as novels, poetry, plays, etc. The analysis involves examining the literary devices used in the work, such as symbolism, imagery, and metaphor, and how they contribute to the overall meaning of the work.

Film Analysis

This type of analysis involves examining and interpreting films, including their themes, cinematography, editing, and sound. Film analysis can also include evaluating the director’s style and how it contributes to the overall message of the film.

Art Analysis

This type of analysis involves examining and interpreting works of art , such as paintings, sculptures, and installations. The analysis involves examining the elements of the artwork, such as color, composition, and technique, and how they contribute to the overall meaning of the work.

Cultural Analysis

This type of analysis involves examining and interpreting cultural artifacts , such as advertisements, popular music, and social media posts. The analysis involves examining the cultural context of the artifact and how it reflects and shapes cultural values, beliefs, and norms.

Historical Analysis

This type of analysis involves examining and interpreting historical documents , such as diaries, letters, and government records. The analysis involves examining the historical context of the document and how it reflects the social, political, and cultural attitudes of the time.

Philosophical Analysis

This type of analysis involves examining and interpreting philosophical texts and ideas, such as the works of philosophers and their arguments. The analysis involves evaluating the logical consistency of the arguments and assessing the validity and soundness of the conclusions.

Scientific Analysis

This type of analysis involves examining and interpreting scientific research studies and their findings. The analysis involves evaluating the methods used in the study, the data collected, and the conclusions drawn, and assessing their reliability and validity.

Critical Discourse Analysis

This type of analysis involves examining and interpreting language use in social and political contexts. The analysis involves evaluating the power dynamics and social relationships conveyed through language use and how they shape discourse and social reality.

Comparative Analysis

This type of analysis involves examining and interpreting multiple texts or works of art and comparing them to each other. The analysis involves evaluating the similarities and differences between the texts and how they contribute to understanding the themes and meanings conveyed.

Critical Analysis Format

Critical Analysis Format is as follows:

I. Introduction

Provide a brief overview of the text, object, or event being analyzed
Explain the purpose of the analysis and its significance
Provide background information on the context and relevant historical or cultural factors

II. Description

Provide a detailed description of the text, object, or event being analyzed
Identify key themes, ideas, and arguments presented
Describe the author or creator’s style, tone, and use of language or visual elements

III. Analysis

Analyze the text, object, or event using critical thinking skills
Identify the main strengths and weaknesses of the argument or presentation
Evaluate the reliability and validity of the evidence presented
Assess any assumptions or biases that may be present in the text, object, or event
Consider the implications of the argument or presentation for different audiences and contexts

IV. Evaluation

Provide an overall evaluation of the text, object, or event based on the analysis
Assess the effectiveness of the argument or presentation in achieving its intended purpose
Identify any limitations or gaps in the argument or presentation
Consider any alternative viewpoints or interpretations that could be presented
Summarize the main points of the analysis and evaluation
Reiterate the significance of the text, object, or event and its relevance to broader issues or debates
Provide any recommendations for further research or future developments in the field.

VI. Example

Provide an example or two to support your analysis and evaluation
Use quotes or specific details from the text, object, or event to support your claims
Analyze the example(s) using critical thinking skills and explain how they relate to your overall argument

VII. Conclusion

Reiterate your thesis statement and summarize your main points
Provide a final evaluation of the text, object, or event based on your analysis
Offer recommendations for future research or further developments in the field
End with a thought-provoking statement or question that encourages the reader to think more deeply about the topic

How to Write Critical Analysis

Writing a critical analysis involves evaluating and interpreting a text, such as a book, article, or film, and expressing your opinion about its quality and significance. Here are some steps you can follow to write a critical analysis:

Read and re-read the text: Before you begin writing, make sure you have a good understanding of the text. Read it several times and take notes on the key points, themes, and arguments.
Identify the author’s purpose and audience: Consider why the author wrote the text and who the intended audience is. This can help you evaluate whether the author achieved their goals and whether the text is effective in reaching its audience.
Analyze the structure and style: Look at the organization of the text and the author’s writing style. Consider how these elements contribute to the overall meaning of the text.
Evaluate the content : Analyze the author’s arguments, evidence, and conclusions. Consider whether they are logical, convincing, and supported by the evidence presented in the text.
Consider the context: Think about the historical, cultural, and social context in which the text was written. This can help you understand the author’s perspective and the significance of the text.
Develop your thesis statement : Based on your analysis, develop a clear and concise thesis statement that summarizes your overall evaluation of the text.
Support your thesis: Use evidence from the text to support your thesis statement. This can include direct quotes, paraphrases, and examples from the text.
Write the introduction, body, and conclusion : Organize your analysis into an introduction that provides context and presents your thesis, a body that presents your evidence and analysis, and a conclusion that summarizes your main points and restates your thesis.
Revise and edit: After you have written your analysis, revise and edit it to ensure that your writing is clear, concise, and well-organized. Check for spelling and grammar errors, and make sure that your analysis is logically sound and supported by evidence.

When to Write Critical Analysis

You may want to write a critical analysis in the following situations:

Academic Assignments: If you are a student, you may be assigned to write a critical analysis as a part of your coursework. This could include analyzing a piece of literature, a historical event, or a scientific paper.
Journalism and Media: As a journalist or media person, you may need to write a critical analysis of current events, political speeches, or media coverage.
Personal Interest: If you are interested in a particular topic, you may want to write a critical analysis to gain a deeper understanding of it. For example, you may want to analyze the themes and motifs in a novel or film that you enjoyed.
Professional Development : Professionals such as writers, scholars, and researchers often write critical analyses to gain insights into their field of study or work.

Critical Analysis Example

An Example of Critical Analysis Could be as follow:

Research Topic:

The Impact of Online Learning on Student Performance

Introduction:

The introduction of the research topic is clear and provides an overview of the issue. However, it could benefit from providing more background information on the prevalence of online learning and its potential impact on student performance.

Literature Review:

The literature review is comprehensive and well-structured. It covers a broad range of studies that have examined the relationship between online learning and student performance. However, it could benefit from including more recent studies and providing a more critical analysis of the existing literature.

Research Methods:

The research methods are clearly described and appropriate for the research question. The study uses a quasi-experimental design to compare the performance of students who took an online course with those who took the same course in a traditional classroom setting. However, the study may benefit from using a randomized controlled trial design to reduce potential confounding factors.

The results are presented in a clear and concise manner. The study finds that students who took the online course performed similarly to those who took the traditional course. However, the study only measures performance on one course and may not be generalizable to other courses or contexts.

Discussion :

The discussion section provides a thorough analysis of the study’s findings. The authors acknowledge the limitations of the study and provide suggestions for future research. However, they could benefit from discussing potential mechanisms underlying the relationship between online learning and student performance.

Conclusion :

The conclusion summarizes the main findings of the study and provides some implications for future research and practice. However, it could benefit from providing more specific recommendations for implementing online learning programs in educational settings.

Purpose of Critical Analysis

There are several purposes of critical analysis, including:

To identify and evaluate arguments : Critical analysis helps to identify the main arguments in a piece of writing or speech and evaluate their strengths and weaknesses. This enables the reader to form their own opinion and make informed decisions.
To assess evidence : Critical analysis involves examining the evidence presented in a text or speech and evaluating its quality and relevance to the argument. This helps to determine the credibility of the claims being made.
To recognize biases and assumptions : Critical analysis helps to identify any biases or assumptions that may be present in the argument, and evaluate how these affect the credibility of the argument.
To develop critical thinking skills: Critical analysis helps to develop the ability to think critically, evaluate information objectively, and make reasoned judgments based on evidence.
To improve communication skills: Critical analysis involves carefully reading and listening to information, evaluating it, and expressing one’s own opinion in a clear and concise manner. This helps to improve communication skills and the ability to express ideas effectively.

Importance of Critical Analysis

Here are some specific reasons why critical analysis is important:

Helps to identify biases: Critical analysis helps individuals to recognize their own biases and assumptions, as well as the biases of others. By being aware of biases, individuals can better evaluate the credibility and reliability of information.
Enhances problem-solving skills : Critical analysis encourages individuals to question assumptions and consider multiple perspectives, which can lead to creative problem-solving and innovation.
Promotes better decision-making: By carefully evaluating evidence and arguments, critical analysis can help individuals make more informed and effective decisions.
Facilitates understanding: Critical analysis helps individuals to understand complex issues and ideas by breaking them down into smaller parts and evaluating them separately.
Fosters intellectual growth : Engaging in critical analysis challenges individuals to think deeply and critically, which can lead to intellectual growth and development.

Advantages of Critical Analysis

Some advantages of critical analysis include:

Improved decision-making: Critical analysis helps individuals make informed decisions by evaluating all available information and considering various perspectives.
Enhanced problem-solving skills : Critical analysis requires individuals to identify and analyze the root cause of a problem, which can help develop effective solutions.
Increased creativity : Critical analysis encourages individuals to think outside the box and consider alternative solutions to problems, which can lead to more creative and innovative ideas.
Improved communication : Critical analysis helps individuals communicate their ideas and opinions more effectively by providing logical and coherent arguments.
Reduced bias: Critical analysis requires individuals to evaluate information objectively, which can help reduce personal biases and subjective opinions.
Better understanding of complex issues : Critical analysis helps individuals to understand complex issues by breaking them down into smaller parts, examining each part and understanding how they fit together.
Greater self-awareness: Critical analysis helps individuals to recognize their own biases, assumptions, and limitations, which can lead to personal growth and development.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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How to Write a Critical Analysis Essay: Examples & Guide

A critical analysis essay is an academic paper that requires a thorough examination of theoretical concepts and ideas. It includes a comparison of facts, differentiation between evidence and argument, and identification of biases.

Crafting a good paper can be a daunting experience, but it will be much easier if you have the right approach. In this guide by our custom writing team, you will find:

Different types of critical analysis;
Best ways to structure your essay;
Two excellent critical analysis essay examples.
📝 Critical Analysis Definition
✍️ Writing Guide
✅ Critical Analysis Types
📑 Examples & Tips

📝 What Is a Critical Analysis?

Criticism is the process of appraising things such as works of art and literature. It comes from the word meaning “able to make judgments”. A critical analysis essay is often referred to as a critical thinking essay, critical response paper, critical evaluation essay, and summary and response essay.

When we hear the word “criticism,” we often associate it with negative judgments. However, to criticize doesn’t necessarily mean to find faults. Even though criticism involves active disagreement, it strives to understand the meaning further and evaluate its efficiency. We call it constructive criticism .

In other words, critical analysis is an evaluation of a piece of work that promotes its better understanding . Have a look at this comparison and see what critical analysis is and what it isn’t:

Aside from art and literature, critical analysis is often used in theoretical research, nursing, and social work. In any of these areas, you have an opportunity to exercise your critical faculties.

Analysis in Writing: Definition & Examples

Analysis is a step you take before writing any paper. It’s aimed at evaluating and interpreting the sources. To do it, you break them down and study them in detail. You can learn more from this article on critical analysis by Southeastern Louisiana University .

In the following table, we’ve compiled several forms of analysis in writing and illustrated each type with a topic example:

What Is the Difference between Summary and Analysis?

Students often confuse analysis with summary and get a lower grade as a result. Here is how two notions differ. A summary is a brief restatement of the text’s main points that involves paraphrasing. An analysis is a detailed examination of the evidence that uncovers something new.

Check out this comparison to understand the difference better:

✍️ How to Write a Critical Analysis Essay

Now, we will show you the steps to writing a critical analysis with examples to guide you through this process. Keep in mind that the purpose of your critical analysis paper is to help readers understand a subject to a full extent.

The picture shows the 2 stages of critical analysis.

Critical analysis consists of two stages: critical reading and critical writing. Read on to learn more about them.

Critical Reading Examples & Definition

Critical reading a technique that involves discovering and evaluating the text’s meaning and incorporating it into what you already know. It’s the first stage of critical analysis.

According to Cleveland State University, critical reading occurs after you’ve skimmed the research material and decided where to focus your efforts. While you are reading, use the following techniques to stay on track:

Determine the central claim and identify how it is argued;
Look for the large patterns that give purpose, order, and meaning to arguments;
Contextualize the text within an original historical, political, or religious context;
Distinguish the kinds of reasoning and methodology the text employs;
Examine the evidence;
Recognize manipulations.

When it comes to recognizing manipulations, authors use three persuasive appeals to convince their readers of something: ethos , pathos , and logos .

Now, let’s apply the critical reading techniques to an actual text:

The death estimates during the US invasions of Tokyo were exaggerated by a factor of ten to twenty. The wartime casualty estimates were based on inaccurate assumptions. The data was not updated to exclude the civilians’ deaths and justify the strategic decision to drop off an atomic bomb.

What is the text saying? US bombs killed up to two million people.
What is the text doing? The death estimates were exaggerated to downplay the casualties and emphasize the importance of dropping the atomic bomb.

When you are able to recognize these persuasive modes in your reading, you can master them in writing.

What Is Critical Writing: Definition & Techniques

Critical writing is a process of commenting on another piece of work using several writing strategies. It is the second stage of critical analysis.

Want to know how to write critically? Have a look at the following tips:

Take a critical stance: recognize that every text comes from a perspective and is subject to interpretation.
Pay close attention: look not only for the facts but also for explanations.
Think big picture : put your sources in context with the time it was written.
Bring yourself in: consider the connections between several texts and add your own perspective.

When it comes to the critical writing, certain strategies can be beneficial. Yet, others are better to avoid. We’ve compiled the most important dos and don’ts in the table below:

Want to learn more? Check out our article on critical writing .

Critical Analysis Essay Topics: How to Choose

Now that you’ve learned about critical analysis, there is a big question to answer: how do you choose the topic for your essay? It might require using a specific strategy to make the right choice.

Many students find it helpful to have a list of critical thinking questions to answer while brainstorming. We’ve prepared them for you:

Theme : How well does the author approach the central theme? Are the arguments strong enough?
Organization : Is this piece of work well-structured and easy to follow?
Audience : Who is the audience? Are there any manipulations the author is using to persuade the reader?
Tone : Is there a specific tone used by the author throughout their work? How does it affect the reader?
Bias and informational gaps : Does the author look at their work from several angles? Are there any contradicting arguments or missing information?
Word choice : Does the author invent new words? Is the vocabulary serious or silly, casual or technical? How does it affect the overall writing?
Logos : Does the author use logic to prove their point?
Ethos : Does the author have any proof of their credibility? Do they claim to be an expert? In what ways is the reader’s trust gained?
Pathos : Does the author use emotion to connect with the reader? Does the writing appeal to common beliefs and values?

Answering these questions will help you with deciding on critical thinking essay topics. If you want some additional inspiration, feel free to use our topic generator .

Critical Analysis Template

After carefully analyzing all of your sources, you can start writing your first draft using our critical analysis template. Use this outline to structure your essay and to ensure your arguments are related to your thesis.

The picture shows the main parts of a critical analysis essay.

How to Start a Critical Analysis Essay

To create an outstanding opening paragraph, you may want to start it with a hook. It can be a quote from your source or a rhetorical question. Be sure to make it catchy so that it will grab your reader’s attention.

After you’re done with the hook, write the following:

the work’s title and some background information,
an outline of the main ideas from your sources,
your thesis statement.

Here are two introduction examples for your inspiration:

What happens when there is a considerable wage gap between the upper and middle classes? The unsurprising reality forces poor people to use credit cards to pay off their debt. Credit card industries collect interest from those who can’t pay off their debt right away.

A romantic novel Pride and Prejudice by Jane Austen is about overcoming social stereotypes in the name of love. Its main character, Elizabeth Bennet, has to fight against her discrimination against wealthy men like Mr. Darcy to find love and be happy.

Critical Analysis Essay: Thesis

A thesis statement is what you are aiming to prove. Ideally, it should be the first thing you write because every other part of your critical analysis paper will be connected to it.

To create a strong thesis statement, you want to start with a broader idea of what you would like to critique. Then, you narrow it down. Choose a debatable thesis so you can back it up with evidence from your sources and anchor your entire paper around it.

The examples below will help you write your essay’s thesis:

People in positions of power are less likely to recognize the social injustice than marginalized groups of the civilian population.

In a 1989 American superhero film Batman, Tim Burton subverts the concept of heroism by refraining Batman from murder and making him morally ambiguous.

Critical Analysis Essays: Summary and Response

The body paragraphs of a critical essay consist of your source’s summary and a response with arguments.

The picture shows the 2 stages of analyzing sources for a critical essay.

A summary should present specific facts from your source to help your reader understand your arguments better. You can use these sentence starters to structure a summary:

The book is about…
The theme of the article is…
The author argues that…
The author concludes…
The main character is…
The main points are…

The main plot of Elizabeth Bennet’s plan to save her family from poverty intersects with stereotypes that romantic love and marriage don’t go together. She does not accept a marriage proposal from Mr. Darcy because she does not want to be walking proof that women marry for money. The rejected proposal leads Darcy to open up and change Elizabeth’s perception of him.

A response should present your main arguments that support your thesis statement. Each argument is a sub-thesis that connects to your central thesis. It’s crucial to discuss each point in detail and prove it with strong evidence.

Your arguments should be:

clear, informative, and persuasive;
well-researched and backed up with solid evidence;
connected to your thesis.

At first, Elizabeth Bennet sees Mr. Darcy only as a powerful man with wealth and high social status. For her, he represents a marriage of convenience that she is so desperately trying to fight against. After Mr. Darcy attempts to separate Jane and Bingley, Elizabeth gets proof for her ideas about powerful men who do everything in their power to destroy a loving relationship for a better financial suit.

Critical Essay Outline: Conclusion

The final stage of essay writing is to ensure you have proven your arguments. The goal of your conclusion is to remind the reader of your thesis and the essay’s main points. You may also want to leave them with some final statements for consideration.

Keep in mind that the concluding paragraph is not a place to introduce new evidence. Instead, you can do the following:

Restate your thesis;
Summarize your main ideas;
Talk about the work’s overall performance or outcome;
Identify potential opportunities for further research or investigation.

Elizabeth Bennet struggles with the societal association of marriage with financial stability. Eventually, she marries a rich man, Mr. Darcy, but she marries him for love rather than his money and social status. Her pride and prejudice towards him were destroyed by his acts of kindness and true love. Their relationship had a rough start, but both of them could get their happy ending by breaking out of old beliefs and habits.

✅ Types of Critical Analysis

Choosing the correct type of analysis will help you stay on track with your research objectives. It will give you the anchor to develop your essay around in a systematic manner.

Critical analysis can be categorized into 4 main types:

Literary analysis gives a critical evaluation of a literary text.
Article analysis reflects upon arguments presented in an article.
Media analysis essay interprets messages conveyed through visual media, music, or radio.
Cultural analysis interprets cultural phenomena and practices.

Literary Analysis: Definition & Characteristics

Literary analysis is an argument that expresses one’s critical evaluation of a poem, novel, short story, or play. A critique of literature has the same characteristics as other types of critical essays. The difference is the kind of information you can include in this type of essay.

Here’s how to analyze literature:

You will find more interesting info in our article on literary analysis essays .

How to Write an Analysis of an Article

Critical analysis of an article aims to analyze the writing strategies and techniques an author uses to develop their argument. The process is a little different than persuading the reader to accept a particular point of view. Here is a sample outline:

Critical Film Analysis: Types & How to Write

Film analysis goes beyond the plot structure and includes composition elements such as camera work, lighting, costume choices, etc. After watching the film at least twice, you can select what type of film analysis you will be performing. Check out the types and see what they’re about:

Semiotic analysis involves interpretation of signs and symbols within a film.
Narrative analysis examines the story the film seeks to tell.
Historical analysis is an examination of a film’s relationship to a cultural or historical context.
Mise-en-scène analysis is an analysis of compositional elements used in a scene or a single shot.

Once you’ve chosen a topic, use this outline to guide you through the writing process:

You can learn more from our article on film analysis .

How to Write a Cultural Analysis Essay

Critical analysis essay refers to your comment upon one specific cultural aspect that works or doesn’t work in a society. After you’ve chosen a topic for your cultural analysis paper, you can start drafting your outline. Here is how the structure of this kind of paper differs from others:

Critical Analysis Essay Topics

Critical analysis of qualitative research article.
Rhetorical analysis of articles on qualitative studies in healthcare.
American Exodus by James N. Gregory: Rhetorical Analysis.
Critical analysis of religion and faith .
Analyze the sonnet My Mistress’ Eyes by W. Shakespeare .
Critical essay on issues of cognitive neuroscience.
A Doll House as an example of feminist literature: rhetorical analysis.
Conduct a comparative critical analysis of Judaism and Christianity.
Rhetorical analysis of an Anglo-Saxon poem Beowulf .
Semantic meaning of The Bell Jar by Sylvia Plath .
Critical evaluation of Seligman articles.
Analyze psychological literature based on A Clean, Well-Lighted Place by E. Hemingway.
Rhetorical analysis of literary devices and expressive means in A Good Man Is Hard to Find .
Analyze the characteristic features of drama using the example of Death of a Salesman .
Critical analysis of the most popular business strategies .
Discuss the problem of childhood obesity in Active Living by Van Kann.
Analyze IT strategies and planning.
Critical analysis of a controversial art using the example of Home by Yann Arthus-Bertrand.
Emotional impact of comedy films.
Rhetorical analysis of Sophocles’ Antigone as an example of Greek drama.
Influence of Socrate’s philosophy on the ancient Greek playwrights.
Critical analysis of Sophocles’ plays.
Different sets of values in Everyday Use by A. Walker .
Analysis of corporate crimes using the example of Lehman Brothers’ scandal.
Critical analysis of a scientific article based on Nursing Pain Management .
Different interpretations of A Good Man Is Hard to Find by Flannery O’Connor.
Critical analysis of Longinus’ idea of sublime .
The importance of a teacher’s role in Freedom Writers .
Critical analysis of the efficiency of CBT.
Rhetorical analysis of an article on a proactive care program.
The concept of emotional intelligence : critical analysis.
Evaluate implementation of Windsome’s risk management strategy to enhance the company’s response to stress.
The importance of symbolism in Truman Capote’s Breakfast at Tiffany’s .
Critical analysis of Thomas Paine’s pamphlets.
Rhetorical techniques used in Hamlet by W. Shakespeare .
In-depth analysis of the modern world’s social issues in The Handmaid’s Tale .
Social messages in Robinson’s and Kincaid’s stories.
Analysis of rhetorical strategies used in Dwellings by Linda Hogan.
Critical analysis of issues elucidated in A Loss for Words by J. Thurman.
Discuss the problems of alienation and perception in The Things They Carried .

📑 Critical Analysis Essay Examples & Bonus Tips

The following writing tips will help you understand how to apply your critical thinking skills in practice and write an excellent critical essay on your own.

Critical Essay Format & Free Samples

Looking for some tips on how to format your paper? This section reflects the latest guidelines for citing your sources with the latest APA 7th and MLA 9th publication manuals.

Before you dive into writing your critical analysis paper, get inspired with some compelling essay examples. The first is a film analysis example. You can download the PDF file below:

The Birds by Alfred Hitchcock is a thriller that derives its suspense from the violence which stands on the borderline with divine retribution. The birds of the film are the symbol of the said violence and primary actors that contribute to the semiotic revelations of the film.

The following critical analysis essay is concerned with a literary work. You can download it below:

Feminism has been influential in various aspects of society for many decades. With the beginning of women’s emancipation, humanity has progressed not only in political and social life but also in science, culture, and literary studies. A feminist standpoint in literature research points to the limited portrayal of the characters in literary works, which showed the world mainly from a patriarchal perspective.

Here’s the list of critical analysis essay examples. You can check them out to get a better understanding of critical analysis and to gain some inspiration.

Managing Business Risks: A Critical Analysis
Nursing Skills for Palliative Care: A Critical Analysis
Critical Analysis of Quantitative vs. Qualitative Research
Nighthawks by Edward Hopper: Critical Analysis
Roosevelt and Obama: Critical Analysis of Two Speeches
“The Love of My Life” by T. C. Boyle Critical Analysis
Nursing Education-Practice Gap: Critical Analysis
Affordable Care Act: A Critical Analysis
Mother Tongue by Amy Tan: Critical Analysis

Bonus Tips: Critical Thinking

Critical thinking is the process of conceptualizing, applying, analyzing, synthesizing, and evaluating information. It is about careful reasoning directed to a goal. The main components of this process include observing, wondering, imagining, experimenting, judging, and deciding.

This type of thinking is instrumental in conducting a critical analysis. To succeed at it, you need to be attentive, confident, and open-minded. Below are some questions that you can ask yourself while thinking critically:

Why are you being told this?
What are you not being told?
Who is telling you this?
How reliable is this information?
Are there any manipulations involved?
How else can you analyze the same material?

Critical thinking is a skill that develops with time and effort. However, you may encounter barriers that can prevent you from making accurate judgments. The following tips will help you overcome them:

Step back from your personal feelings and biases
Look for different ways to examine the data
Check your sources for reliability
Do your best to detect manipulations in arguments
Always conceptualize what you are reading
Challenge your worldview

Want to learn more? Feel free to check out our article on critical thinking essays .

Now you know everything necessary to write a perfect critical analysis essay. Feel free to share this article or leave a comment!

❓ Critical Analysis Essay FAQs

When analyzing any literary text, it is essential to evaluate the work and use the theme to support your opinion. The response’s goal is to show the reader what the selection of the source and the theme means to you personally.

The purpose of a response to a literature essay is to inform your reader about something interesting and insightful you found in a literary work. It may focus on the characters, plot, or theme of the story.

In a critical essay, choose the formal language and avoid using “I” statements. Focus on the piece you are analyzing, its strengths, and weaknesses. Using the first-person singular will take away the reader’s attention from your argument to you.

A critical source is a source that interprets, analyzes, critiques, and adds to the discussion of the primary source. It is then integrated into critical writing. The best critical sources can be found through library catalogs and scholarly databases.

🔍 References

Critical Analysis: University of Wollongong
Some Suggestions on Critically Evaluating Your Reading in History: Carleton College
Criticism and Critical Analysis: Kansas State University
Resources for Writers: Analytical Writing: Drew University
Critical Thinking and Writing: University of Kent
Writing Critical Essays about Literature: Gallaudet University
Film Analysis: University of North Carolina at Chapel Hill
Cultural Critique: Southern Illinois University Edwardsville
Writing a Critical or Rhetorical Analysis: Bellevue College
Writing Critical Analysis Papers: University of Washington
Critical Analysis Template: Thompson Rivers University
Writing Effective Summary and Response Essays: Colorado State University
Rhetorical/Critical Analysis: Houston Community College
Writing Critical Reviews: Queen’s University
General APA Guidelines: Purdue University
Using MLA Format: MLA.org
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Writing a Critical Analysis

What is in this guide, definitions, putting it together, tips and examples of critques.

Background Information
Cite Sources

This guide is meant to help you understand the basics of writing a critical analysis. A critical analysis is an argument about a particular piece of media. There are typically two parts: (1) identify and explain the argument the author is making, and (2), provide your own argument about that argument. Your instructor may have very specific requirements on how you are to write your critical analysis, so make sure you read your assignment carefully.

Critical Analysis

A deep approach to your understanding of a piece of media by relating new knowledge to what you already know.

Part 1: Introduction

Identify the work being criticized.
Present thesis - argument about the work.
Preview your argument - what are the steps you will take to prove your argument.

Part 2: Summarize

Provide a short summary of the work.
Present only what is needed to know to understand your argument.

Part 3: Your Argument

This is the bulk of your paper.
Provide "sub-arguments" to prove your main argument.
Use scholarly articles to back up your argument(s).

Part 4: Conclusion

Reflect on how you have proven your argument.
Point out the importance of your argument.
Comment on the potential for further research or analysis.
Cornell University Library Tips for writing a critical appraisal and analysis of a scholarly article.
Queen's University Library How to Critique an Article (Psychology)
University of Illinois, Springfield An example of a summary and an evaluation of a research article. This extended example shows the different ways a student can critique and write about an article
Next: Background Information >>
Last Updated: Feb 14, 2024 4:33 PM
URL: https://libguides.pittcc.edu/critical_analysis

Write a Critical Review of a Scientific Journal Article

1. identify how and why the research was carried out, 2. establish the research context, 3. evaluate the research, 4. establish the significance of the research.

Writing Your Critique

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How to Integrate Critical Voice in Your Lit Review

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Read the article(s) carefully and use the questions below to help you identify how and why the research was carried out. Look at the following sections:

Introduction

What was the objective of the study?
What methods were used to accomplish this purpose (e.g., systematic recording of observations, analysis and evaluation of published research, assessment of theory, etc.)?
What techniques were used and how was each technique performed?
What kind of data can be obtained using each technique?
How are such data interpreted?
What kind of information is produced by using the technique?
What objective evidence was obtained from the authors’ eﬀorts (observations, measurements, etc.)?
What were the results of the study?
How was each technique used to obtain each result?
What statistical tests were used to evaluate the signiﬁcance of the conclusions based on numeric or graphic data?
How did each result contribute to answering the question or testing the hypothesis raised in the introduction?
How were the results interpreted? How were they related to the original problem (authors’ view of evidence rather than objective ﬁndings)?
Were the authors able to answer the question (test the hypothesis) raised?
Did the research provide new factual information, a new understanding of a phenomenon in the ﬁeld, or a new research technique?
How was the signiﬁcance of the work described?
Do the authors relate the findings of the study to literature in the field?
Did the reported observations or interpretations support or refute observations or interpretations made by other researchers?

These questions were adapted from the following sources: Kuyper, B.J. (1991). Bringing up scientists in the art of critiquing research. Bioscience 41(4), 248-250. Wood, J.M. (2003). Research Lab Guide. MICR*3260 Microbial Adaptation and Development Web Site . Retrieved July 31, 2006.

Once you are familiar with the article, you can establish the research context by asking the following questions:

Who conducted the research? What were/are their interests?
When and where was the research conducted?
Why did the authors do this research?
Was this research pertinent only within the authors’ geographic locale, or did it have broader (even global) relevance?
Were many other laboratories pursuing related research when the reported work was done? If so, why?
For experimental research, what funding sources met the costs of the research?
On what prior observations was the research based? What was and was not known at the time?
How important was the research question posed by the researchers?

Remember that simply disagreeing with the material is not considered to be a critical assessment of the material. For example, stating that the sample size is insufficient is not a critical assessment. Describing why the sample size is insufficient for the claims being made in the study would be a critical assessment.

Use the questions below to help you evaluate the quality of the authors’ research:

Does the title precisely state the subject of the paper?
Read the statement of purpose in the abstract. Does it match the one in the introduction?

Acknowledgments

Could the source of the research funding have influenced the research topic or conclusions?
Check the sequence of statements in the introduction. Does all the information lead coherently to the purpose of the study?
Review all methods in relation to the objective(s) of the study. Are the methods valid for studying the problem?
Check the methods for essential information. Could the study be duplicated from the methods and information given?
Check the methods for ﬂaws. Is the sample selection adequate? Is the experimental design sound?
Check the sequence of statements in the methods. Does all the information belong there? Is the sequence of methods clear and pertinent?
Was there mention of ethics? Which research ethics board approved the study?
Carefully examine the data presented in the tables and diagrams. Does the title or legend accurately describe the content?
Are column headings and labels accurate?
Are the data organized for ready comparison and interpretation? (A table should be self-explanatory, with a title that accurately and concisely describes content and column headings that accurately describe information in the cells.)
Review the results as presented in the text while referring to the data in the tables and diagrams. Does the text complement, and not simply repeat data? Are there discrepancies between the results in the text and those in the tables?
Check all calculations and presentation of data.
Review the results in light of the stated objectives. Does the study reveal what the researchers intended?
Does the discussion clearly address the objectives and hypotheses?
Check the interpretation against the results. Does the discussion merely repeat the results?
Does the interpretation arise logically from the data or is it too far-fetched?
Have the faults, ﬂaws, or shortcomings of the research been addressed?
Is the interpretation supported by other research cited in the study?
Does the study consider key studies in the ﬁeld?
What is the significance of the research? Do the authors mention wider implications of the findings?
Is there a section on recommendations for future research? Are there other research possibilities or directions suggested?

Consider the article as a whole

Reread the abstract. Does it accurately summarize the article?
Check the structure of the article (ﬁrst headings and then paragraphing). Is all the material organized under the appropriate headings? Are sections divided logically into subsections or paragraphs?
Are stylistic concerns, logic, clarity, and economy of expression addressed?

After you have evaluated the research, consider whether the research has been successful. Has it led to new questions being asked, or new ways of using existing knowledge? Are other researchers citing this paper?

You should consider the following questions:

How did other researchers view the signiﬁcance of the research reported by your authors?
Did the research reported in your article result in the formulation of new questions or hypotheses (by the authors or by other researchers)?
Have other researchers subsequently supported or refuted the observations or interpretations of these authors?
Did the research make a signiﬁcant contribution to human knowledge?
Did the research produce any practical applications?
What are the social, political, technological, medical implications of this research?
How do you evaluate the signiﬁcance of the research?

To answer these questions, look at review articles to ﬁnd out how reviewers view this piece of research. Look at research articles and databases like Web of Science to see how other people have used this work. What range of journals have cited this article?

These questions were adapted from the following sources:

Kuyper, B.J. (1991). Bringing up scientists in the art of critiquing research. Bioscience 41(4), 248-250. Wood, J.M. (2003). Research Lab Guide. MICR*3260 Microbial Adaptation and Development Web Site . Retrieved July 31, 2006.

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What Is a Critical Analysis Essay: Definition

Have you ever had to read a book or watch a movie for school and then write an essay about it? Well, a critical analysis essay is a type of essay where you do just that! So, when wondering what is a critical analysis essay, know that it's a fancy way of saying that you're going to take a closer look at something and analyze it.

So, let's say you're assigned to read a novel for your literature class. A critical analysis essay would require you to examine the characters, plot, themes, and writing style of the book. You would need to evaluate its strengths and weaknesses and provide your own thoughts and opinions on the text.

Similarly, if you're tasked with writing a critical analysis essay on a scientific article, you would need to analyze the methodology, results, and conclusions presented in the article and evaluate its significance and potential impact on the field.

The key to a successful critical analysis essay is to approach the subject matter with an open mind and a willingness to engage with it on a deeper level. By doing so, you can gain a greater appreciation and understanding of the subject matter and develop your own informed opinions and perspectives. Considering this, we bet you want to learn how to write critical analysis essay easily and efficiently, so keep on reading to find out more!

Meanwhile, if you'd rather have your own sample critical analysis essay crafted by professionals from our custom writings , contact us to buy essays online .

Need a CRITICAL ANALYSIS Essay Written?

Simply pick a topic, send us your requirements and choose a writer. That’s all we need to write you an original paper.

Critical Analysis Essay Topics by Category

If you're looking for an interesting and thought-provoking topic for your critical analysis essay, you've come to the right place! Critical analysis essays can cover many subjects and topics, with endless possibilities. To help you get started, we've compiled a list of critical analysis essay topics by category. We've got you covered whether you're interested in literature, science, social issues, or something else. So, grab a notebook and pen, and get ready to dive deep into your chosen topic. In the following sections, we will provide you with various good critical analysis paper topics to choose from, each with its unique angle and approach.

Critical Analysis Essay Topics on Mass Media

From television and radio to social media and advertising, mass media is everywhere, shaping our perceptions of the world around us. As a result, it's no surprise that critical analysis essays on mass media are a popular choice for students and scholars alike. To help you get started, here are ten critical essay example topics on mass media:

The Influence of Viral Memes on Pop Culture: An In-Depth Analysis.
The Portrayal of Mental Health in Television: Examining Stigmatization and Advocacy.
The Power of Satirical News Shows: Analyzing the Impact of Political Commentary.
Mass Media and Consumer Behavior: Investigating Advertising and Persuasion Techniques.
The Ethics of Deepfake Technology: Implications for Trust and Authenticity in Media.
Media Framing and Public Perception: A Critical Analysis of News Coverage.
The Role of Social Media in Shaping Political Discourse and Activism.
Fake News in the Digital Age: Identifying Disinformation and Its Effects.
The Representation of Gender and Diversity in Hollywood Films: A Critical Examination.
Media Ownership and Its Impact on Journalism and News Reporting: A Comprehensive Study.

Critical Analysis Essay Topics on Sports

Sports are a ubiquitous aspect of our culture, and they have the power to unite and inspire people from all walks of life. Whether you're an athlete, a fan, or just someone who appreciates the beauty of competition, there's no denying the significance of sports in our society. If you're looking for an engaging and thought-provoking topic for your critical analysis essay, sports offer a wealth of possibilities:

The Role of Sports in Diplomacy: Examining International Relations Through Athletic Events.
Sports and Identity: How Athletic Success Shapes National and Cultural Pride.
The Business of Sports: Analyzing the Economics and Commercialization of Athletics.
Athlete Activism: Exploring the Impact of Athletes' Social and Political Engagement.
Sports Fandom and Online Communities: The Impact of Social Media on Fan Engagement.
The Representation of Athletes in the Media: Gender, Race, and Stereotypes.
The Psychology of Sports: Exploring Mental Toughness, Motivation, and Peak Performance.
The Evolution of Sports Equipment and Technology: From Innovation to Regulation.
The Legacy of Sports Legends: Analyzing Their Impact Beyond Athletic Achievement.
Sports and Social Change: How Athletic Movements Shape Societal Attitudes and Policies.

Critical Analysis Essay Topics on Literature and Arts

Literature and arts can inspire, challenge, and transform our perceptions of the world around us. From classic novels to contemporary art, the realm of literature and arts offers many possibilities for critical analysis essays. Here are ten original critic essay example topics on literature and arts:

The Use of Symbolism in Contemporary Poetry: Analyzing Hidden Meanings and Significance.
The Intersection of Art and Identity: How Self-Expression Shapes Artists' Works.
The Role of Nonlinear Narrative in Postmodern Novels: Techniques and Interpretation.
The Influence of Jazz on African American Literature: A Comparative Study.
The Complexity of Visual Storytelling: Graphic Novels and Their Narrative Power.
The Art of Literary Translation: Challenges, Impact, and Interpretation.
The Evolution of Music Videos: From Promotional Tools to a Unique Art Form.
The Literary Techniques of Magical Realism: Exploring Reality and Fantasy.
The Impact of Visual Arts in Advertising: Analyzing the Connection Between Art and Commerce.
Art in Times of Crisis: How Artists Respond to Societal and Political Challenges.

Critical Analysis Essay Topics on Culture

Culture is a dynamic and multifaceted aspect of our society, encompassing everything from language and religion to art and music. As a result, there are countless possibilities for critical analysis essays on culture. Whether you're interested in exploring the complexities of globalization or delving into the nuances of cultural identity, there's a wealth of topics to choose from:

The Influence of K-Pop on Global Youth Culture: A Comparative Study.
Cultural Significance of Street Art in Urban Spaces: Beyond Vandalism.
The Role of Mythology in Shaping Indigenous Cultures and Belief Systems.
Nollywood: Analyzing the Cultural Impact of Nigerian Cinema on the African Diaspora.
The Language of Hip-Hop Lyrics: A Semiotic Analysis of Cultural Expression.
Digital Nomads and Cultural Adaptation: Examining the Subculture of Remote Work.
The Cultural Significance of Tattooing Among Indigenous Tribes in Oceania.
The Art of Culinary Fusion: Analyzing Cross-Cultural Food Trends and Innovation.
The Impact of Cultural Festivals on Local Identity and Economy.
The Influence of Internet Memes on Language and Cultural Evolution.

How to Write a Critical Analysis: Easy Steps

When wondering how to write a critical analysis essay, remember that it can be a challenging but rewarding process. Crafting a critical analysis example requires a careful and thoughtful examination of a text or artwork to assess its strengths and weaknesses and broader implications. The key to success is to approach the task in a systematic and organized manner, breaking it down into two distinct steps: critical reading and critical writing. Here are some tips for each step of the process to help you write a critical essay.

Step 1: Critical Reading

Here are some tips for critical reading that can help you with your critical analysis paper:

Read actively : Don't just read the text passively, but actively engage with it by highlighting or underlining important points, taking notes, and asking questions.
Identify the author's main argument: Figure out what the author is trying to say and what evidence they use to support their argument.
Evaluate the evidence: Determine whether the evidence is reliable, relevant, and sufficient to support the author's argument.
Analyze the author's tone and style: Consider the author's tone and style and how it affects the reader's interpretation of the text.
Identify assumptions: Identify any underlying assumptions the author makes and consider whether they are valid or questionable.
Consider alternative perspectives: Consider alternative perspectives or interpretations of the text and consider how they might affect the author's argument.
Assess the author's credibility : Evaluate the author's credibility by considering their expertise, biases, and motivations.
Consider the context: Consider the historical, social, cultural, and political context in which the text was written and how it affects its meaning.
Pay attention to language: Pay attention to the author's language, including metaphors, symbolism, and other literary devices.
Synthesize your analysis: Use your analysis of the text to develop a well-supported argument in your critical analysis essay.

Step 2: Critical Analysis Writing

Here are some tips for critical analysis writing, with examples:

Start with a strong thesis statement: A strong critical analysis thesis is the foundation of any critical analysis essay. It should clearly state your argument or interpretation of the text. You can also consult us on how to write a thesis statement . Meanwhile, here is a clear example:
Weak thesis statement: 'The author of this article is wrong.'
Strong thesis statement: 'In this article, the author's argument fails to consider the socio-economic factors that contributed to the issue, rendering their analysis incomplete.'
Use evidence to support your argument: Use evidence from the text to support your thesis statement, and make sure to explain how the evidence supports your argument. For example:
Weak argument: 'The author of this article is biased.'
Strong argument: 'The author's use of emotional language and selective evidence suggests a bias towards one particular viewpoint, as they fail to consider counterarguments and present a balanced analysis.'
Analyze the evidence : Analyze the evidence you use by considering its relevance, reliability, and sufficiency. For example:
Weak analysis: 'The author mentions statistics in their argument.'
Strong analysis: 'The author uses statistics to support their argument, but it is important to note that these statistics are outdated and do not take into account recent developments in the field.'
Use quotes and paraphrases effectively: Use quotes and paraphrases to support your argument and properly cite your sources. For example:
Weak use of quotes: 'The author said, 'This is important.'
Strong use of quotes: 'As the author points out, 'This issue is of utmost importance in shaping our understanding of the problem' (p. 25).'
Use clear and concise language: Use clear and concise language to make your argument easy to understand, and avoid jargon or overly complicated language. For example:
Weak language: 'The author's rhetorical devices obfuscate the issue.'
Strong language: 'The author's use of rhetorical devices such as metaphor and hyperbole obscures the key issues at play.'
Address counterarguments: Address potential counterarguments to your argument and explain why your interpretation is more convincing. For example:
Weak argument: 'The author is wrong because they did not consider X.'
Strong argument: 'While the author's analysis is thorough, it overlooks the role of X in shaping the issue. However, by considering this factor, a more nuanced understanding of the problem emerges.'
Consider the audience: Consider your audience during your writing process. Your language and tone should be appropriate for your audience and should reflect the level of knowledge they have about the topic. For example:
Weak language: 'As any knowledgeable reader can see, the author's argument is flawed.'
Strong language: 'Through a critical analysis of the author's argument, it becomes clear that there are gaps in their analysis that require further consideration.'

Master the art of critical analysis with EssayPro . Our team is ready to guide you in dissecting texts, theories, or artworks with depth and sophistication. Let us help you deliver a critical analysis essay that showcases your analytical prowess.

Creating a Detailed Critical Analysis Essay Outline

Creating a detailed outline is essential when writing a critical analysis essay. It helps you organize your thoughts and arguments, ensuring your essay flows logically and coherently. Here is a detailed critical analysis outline from our dissertation writers :

I. Introduction

A. Background information about the text and its author

B. Brief summary of the text

C. Thesis statement that clearly states your argument

II. Analysis of the Text

A. Overview of the text's main themes and ideas

B. Examination of the author's writing style and techniques

C. Analysis of the text's structure and organization

III. Evaluation of the Text

A. Evaluation of the author's argument and evidence

B. Analysis of the author's use of language and rhetorical strategies

C. Assessment of the text's effectiveness and relevance to the topic

IV. Discussion of the Context

A. Exploration of the historical, cultural, and social context of the text

B. Examination of the text's influence on its audience and society

C. Analysis of the text's significance and relevance to the present day

V. Counter Arguments and Responses

A. Identification of potential counterarguments to your argument

B. Refutation of counterarguments and defense of your position

C. Acknowledgement of the limitations and weaknesses of your argument

VI. Conclusion

A. Recap of your argument and main points

B. Evaluation of the text's significance and relevance

C. Final thoughts and recommendations for further research or analysis.

This outline can be adjusted to fit the specific requirements of your essay. Still, it should give you a solid foundation for creating a detailed and well-organized critical analysis essay.

Useful Techniques Used in Literary Criticism

There are several techniques used in literary criticism to analyze and evaluate a work of literature. Here are some of the most common techniques:

Close reading: This technique involves carefully analyzing a text to identify its literary devices, themes, and meanings.
Historical and cultural context: This technique involves examining the historical and cultural context of a work of literature to understand the social, political, and cultural influences that shaped it.
Structural analysis: This technique involves analyzing the structure of a text, including its plot, characters, and narrative techniques, to identify patterns and themes.
Formalism: This technique focuses on the literary elements of a text, such as its language, imagery, and symbolism, to analyze its meaning and significance.
Psychological analysis: This technique examines the psychological and emotional aspects of a text, including the motivations and desires of its characters, to understand the deeper meanings and themes.
Feminist and gender analysis: This technique focuses on the representation of gender and sexuality in a text, including how gender roles and stereotypes are reinforced or challenged.
Marxist and social analysis: This technique examines the social and economic structures portrayed in a text, including issues of class, power, and inequality.

By using these and other techniques, literary critics can offer insightful and nuanced analyses of works of literature, helping readers to understand and appreciate the complexity and richness of the texts.

Sample Critical Analysis Essay

Now that you know how to write a critical analysis, take a look at the critical analysis essay sample provided by our research paper writers and better understand this kind of paper!

Final Words

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What Type Of Language Should Be Used In A Critical Analysis Essay?

How to write a critical analysis essay, what is a critical analysis essay.

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How to write a critical analysis

Unlike the name implies a critical analysis does not necessarily mean that you are only exploring what is wrong with a piece of work. Instead, the purpose of this type of essay is to interact with and understand a text. Here’s what you need to know to create a well-written critical analysis essay.

What is a critical analysis?

A critical analysis examines and evaluates someone else’s work, such as a book, an essay, or an article. It requires two steps: a careful reading of the work and thoughtful analysis of the information presented in the work.

Although this may sound complicated, all you are doing in a critical essay is closely reading an author’s work and providing your opinion on how well the author accomplished their purpose.

Critical analyses are most frequently done in academic settings (such as a class assignment). Writing a critical analysis demonstrates that you are able to read a text and think deeply about it. However, critical thinking skills are vital outside of an educational context as well. You just don’t always have to demonstrate them in essay form.

How to outline and write a critical analysis essay

Writing a critical analysis essay involves two main chunks of work: reading the text you are going to write about and writing an analysis of that text. Both are equally important when writing a critical analysis essay.

Step one: Reading critically

The first step in writing a critical analysis is to carefully study the source you plan to analyze.

If you are writing for a class assignment, your professor may have already given you the topic to analyze in an article, short story, book, or other work. If so, you can focus your note-taking on that topic while reading.

Other times, you may have to develop your own topic to analyze within a piece of work. In this case, you should focus on a few key areas as you read:

What is the author’s intended purpose for the work?
What techniques and language does the author use to achieve this purpose?
How does the author support the thesis?
Who is the author writing for?
Is the author effective at achieving the intended purpose?

Once you have carefully examined the source material, then you are ready to begin planning your critical analysis essay.

Step two: Writing the critical analysis essay

Taking time to organize your ideas before you begin writing can shorten the amount of time that you spend working on your critical analysis essay. As an added bonus, the quality of your essay will likely be higher if you have a plan before writing.

Here’s a rough outline of what should be in your essay. Of course, if your instructor gives you a sample essay or outline, refer to the sample first.

Background Information

Critical Analysis

Here is some additional information on what needs to go into each section:

Background information

In the first paragraph of your essay, include background information on the material that you are critiquing. Include context that helps the reader understand the piece you are analyzing. Be sure to include the title of the piece, the author’s name, and information about when and where it was published.

“Success is counted sweetest” is a poem by Emily Dickinson published in 1864. Dickinson was not widely known as a poet during her lifetime, and this poem is one of the first published while she was alive.

After you have provided background information, state your thesis. The thesis should be your reaction to the work. It also lets your reader know what to expect from the rest of your essay. The points you make in the critical analysis should support the thesis.

Dickinson’s use of metaphor in the poem is unexpected but works well to convey the paradoxical theme that success is most valued by those who never experience success.

The next section should include a summary of the work that you are analyzing. Do not assume that the reader is familiar with the source material. Your summary should show that you understood the text, but it should not include the arguments that you will discuss later in the essay.

Dickinson introduces the theme of success in the first line of the poem. She begins by comparing success to nectar. Then, she uses the extended metaphor of a battle in order to demonstrate that the winner has less understanding of success than the loser.

The next paragraphs will contain your critical analysis. Use as many paragraphs as necessary to support your thesis.

Discuss the areas that you took notes on as you were reading. While a critical analysis should include your opinion, it needs to have evidence from the source material in order to be credible to readers. Be sure to use textual evidence to support your claims, and remember to explain your reasoning.

Dickinson’s comparison of success to nectar seems strange at first. However the first line “success is counted sweetest” brings to mind that this nectar could be bees searching for nectar to make honey. In this first stanza, Dickinson seems to imply that success requires work because bees are usually considered to be hard-working and industrious.

In the next two stanzas, Dickinson expands on the meaning of success. This time she uses the image of a victorious army and a dying man on the vanquished side. Now the idea of success is more than something you value because you have worked hard for it. Dickinson states that the dying man values success even more than the victors because he has given everything and still has not achieved success.

This last section is where you remind the readers of your thesis and make closing remarks to wrap up your essay. Avoid summarizing the main points of your critical analysis unless your essay is so long that readers might have forgotten parts of it.

In “Success is counted sweetest” Dickinson cleverly upends the reader’s usual thoughts about success through her unexpected use of metaphors. The poem may be short, but Dickinson conveys a serious theme in just a few carefully chosen words.

What type of language should be used in a critical analysis essay?

Because critical analysis papers are written in an academic setting, you should use formal language, which means:

No contractions
Avoid first-person pronouns (I, we, me)

Do not include phrases such as “in my opinion” or “I think”. In a critical analysis, the reader already assumes that the claims are your opinions.

Your instructor may have specific guidelines for the writing style to use. If the instructor assigns a style guide for the class, be sure to use the guidelines in the style manual in your writing.

Additional t ips for writing a critical analysis essay

To conclude this article, here are some additional tips for writing a critical analysis essay:

Give yourself plenty of time to read the source material. If you have time, read through the text once to get the gist and a second time to take notes.
Outlining your essay can help you save time. You don’t have to stick exactly to the outline though. You can change it as needed once you start writing.
Spend the bulk of your writing time working on your thesis and critical analysis. The introduction and conclusion are important, but these sections cannot make up for a weak thesis or critical analysis.
Give yourself time between your first draft and your second draft. A day or two away from your essay can make it easier to see what you need to improve.

Frequently Asked Questions about critical analyses

In the introduction of a critical analysis essay, you should give background information on the source that you are analyzing. Be sure to include the author’s name and the title of the work. Your thesis normally goes in the introduction as well.

A critical analysis has four main parts.

Introduction

The focus of a critical analysis should be on the work being analyzed rather than on you. This means that you should avoid using first person unless your instructor tells you to do otherwise. Most formal academic writing is written in third person.

How many paragraphs your critical analysis should have depends on the assignment and will most likely be determined by your instructor. However, in general, your critical analysis paper should have three to six paragraphs, unless otherwise stated.

Your critical analysis ends with your conclusion. You should restate the thesis and make closing remarks, but avoid summarizing the main points of your critical analysis unless your essay is so long that readers might have forgotten parts of it.

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Critical Appraisal for Health Students

Critical Appraisal of a qualitative paper
Critical Appraisal: Help
Critical Appraisal of a quantitative paper
Useful resources

Appraisal of a Qualitative paper : Top tips

Introduction

Critical appraisal of a qualitative paper

This guide aimed at health students, provides basic level support for appraising qualitative research papers. It's designed for students who have already attended lectures on critical appraisal. One framework for appraising qualitative research (based on 4 aspects of trustworthiness) is provided and there is an opportunity to practise the technique on a sample article.

Support Materials

Framework for reading qualitative papers
Critical appraisal of a qualitative paper PowerPoint

To practise following this framework for critically appraising a qualitative article, please look at the following article:

Schellekens, M.P.J. et al (2016) 'A qualitative study on mindfulness-based stress reduction for breast cancer patients: how women experience participating with fellow patients', Support Care Cancer , 24(4), pp. 1813-1820.

Critical appraisal of a qualitative paper: practical example.

Credibility
Transferability
Dependability
Confirmability

How to use this practical example

Using the framework, you can have a go at appraising a qualitative paper - we are going to look at the following article:

Step 1. take a quick look at the article, step 2. click on the credibility tab above - there are questions to help you appraise the trustworthiness of the article, read the questions and look for the answers in the article. , step 3. click on each question and our answers will appear., step 4. repeat with the other aspects of trustworthiness: transferability, dependability and confirmability ., questioning the credibility:, who is the researcher what has been their experience how well do they know this research area, was the best method chosen what method did they use was there any justification was the method scrutinised by peers is it a recognisable method was there triangulation ( more than one method used), how was the data collected was data collected from the participants at more than one time point how long were the interviews were questions asked to the participants in different ways, is the research reporting what the participants actually said were the participants shown transcripts / notes of the interviews / observations to ‘check’ for accuracy are direct quotes used from a variety of participants, how would you rate the overall credibility, questioning the transferability, was a meaningful sample obtained how many people were included is the sample diverse how were they selected, are the demographics given, does the research cover diverse viewpoints do the results include negative cases was data saturation reached, what is the overall transferability can the research be transferred to other settings , questioning the dependability :, how transparent is the audit trail can you follow the research steps are the decisions made transparent is the whole process explained in enough detail did the researcher keep a field diary is there a clear limitations section, was there peer scrutiny of the researchwas the research plan shown to peers / colleagues for approval and/or feedback did two or more researchers independently judge data, how would you rate the overall dependability would the results be similar if the study was repeated how consistent are the data and findings, questioning the confirmability :, is the process of analysis described in detail is a method of analysis named or described is there sufficient detail, have any checks taken place was there cross-checking of themes was there a team of researchers, has the researcher reflected on possible bias is there a reflexive diary, giving a detailed log of thoughts, ideas and assumptions, how do you rate the overall confirmability has the researcher attempted to limit bias, questioning the overall trustworthiness :, overall how trustworthy is the research, further information.

See Useful resources for links, books and LibGuides to help with Critical appraisal.

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Critical Analysis in Composition

Glossary of Grammatical and Rhetorical Terms

An Introduction to Punctuation
Ph.D., Rhetoric and English, University of Georgia
M.A., Modern English and American Literature, University of Leicester
B.A., English, State University of New York

In composition , critical analysis is a careful examination and evaluation of a text , image, or other work or performance.

Performing a critical analysis does not necessarily involve finding fault with a work. On the contrary, a thoughtful critical analysis may help us understand the interaction of the particular elements that contribute to a work's power and effectiveness. For this reason, critical analysis is a central component of academic training; the skill of critical analysis is most often thought of in the context of analyzing a work of art or literature, but the same techniques are useful to build an understanding of texts and resources in any discipline.

In this context, the word "critical" carries a different connotation than in vernacular, everyday speech. "Critical" here does not simply mean pointing out a work's flaws or arguing why it is objectionable by some standard. Instead, it points towards a close reading of that work to gather meaning, as well as to evaluate its merits. The evaluation is not the sole point of critical analysis, which is where it differs from the colloquial meaning of "criticize."

Examples of Critical Essays

"Jack and Gill: A Mock Criticism" by Joseph Dennie
"Miss Brill's Fragile Fantasy": A Critical Essay About Katherine Mansfield's Short Story "Miss Brill" and "Poor, Pitiful Miss Brill"
"On the Knocking at the Gate in Macbeth " by Thomas De Quincey
A Rhetorical Analysis of Claude McKay's "Africa"
A Rhetorical Analysis of E B. White's Essay "The Ring of Time"
A Rhetorical Analysis of U2's "Sunday Bloody Sunday"
"Saloonio: A Study in Shakespearean Criticism" by Stephen Leacock
Writing About Fiction: A Critical Essay on Hemingway's Novel The Sun Also Rises

Quotes About Critical Analysis

" [C]ritical analysis involves breaking down an idea or a statement, such as a claim , and subjecting it to critical thinking in order to test its validity." (Eric Henderson, The Active Reader: Strategies for Academic Reading and Writing . Oxford University Press, 2007)
"To write an effective critical analysis, you need to understand the difference between analysis and summary . . . . [A] critical analysis looks beyond the surface of a text—it does far more than summarize a work. A critical analysis isn't simply dashing off a few words about the work in general." ( Why Write?: A Guide to BYU Honors Intensive Writing . Brigham Young University, 2006)
"Although the main purpose of a critical analysis is not to persuade , you do have the responsibility of organizing a discussion that convinces readers that your analysis is astute." (Robert Frew et al., Survival: A Sequential Program for College Writing . Peek, 1985)

Critical Thinking and Research

"[I]n response to the challenge that a lack of time precludes good, critical analysis , we say that good, critical analysis saves time. How? By helping you be more efficient in terms of the information you gather. Starting from the premise that no practitioner can claim to collect all the available information, there must always be a degree of selection that takes place. By thinking analytically from the outset, you will be in a better position to 'know' which information to collect, which information is likely to be more or less significant and to be clearer about what questions you are seeking to answer." (David Wilkins and Godfred Boahen, Critical Analysis Skills For Social Workers . McGraw-Hill, 2013)

How to Read Text Critically

"Being critical in academic enquiry means: - adopting an attitude of skepticism or reasoned doubt towards your own and others' knowledge in the field of enquiry . . . - habitually questioning the quality of your own and others' specific claims to knowledge about the field and the means by which these claims were generated; - scrutinizing claims to see how far they are convincing . . .; - respecting others as people at all times. Challenging others' work is acceptable, but challenging their worth as people is not; - being open-minded , willing to be convinced if scrutiny removes your doubts, or to remain unconvinced if it does not; - being constructive by putting your attitude of skepticism and your open-mindedness to work in attempting to achieve a worthwhile goal." (Mike Wallace and Louise Poulson, "Becoming a Critical Consumer of the Literature." Learning to Read Critically in Teaching and Learning , ed. by Louise Poulson and Mike Wallace. SAGE, 2004)

Critically Analyzing Persuasive Ads

"[I]n my first-year composition class, I teach a four-week advertisement analysis project as a way to not only heighten students' awareness of the advertisements they encounter and create on a daily basis but also to encourage students to actively engage in a discussion about critical analysis by examining rhetorical appeals in persuasive contexts. In other words, I ask students to pay closer attention to a part of the pop culture in which they live. " . . . Taken as a whole, my ad analysis project calls for several writing opportunities in which students write essays , responses, reflections, and peer assessments . In the four weeks, we spend a great deal of time discussing the images and texts that make up advertisements, and through writing about them, students are able to heighten their awareness of the cultural 'norms' and stereotypes which are represented and reproduced in this type of communication ." (Allison Smith, Trixie Smith, and Rebecca Bobbitt, Teaching in the Pop Culture Zone: Using Popular Culture in the Composition Classroom . Wadsworth Cengage, 2009)

Critically Analyzing Video Games

"When dealing with a game's significance, one could analyze the themes of the game be they social, cultural, or even political messages. Most current reviews seem to focus on a game's success: why it is successful, how successful it will be, etc. Although this is an important aspect of what defines the game, it is not critical analysis . Furthermore, the reviewer should dedicate some to time to speaking about what the game has to contribute to its genre (Is it doing something new? Does it present the player with unusual choices? Can it set a new standard for what games of this type should include?)." (Mark Mullen, "On Second Thought . . ." Rhetoric/Composition/Play Through Video Games: Reshaping Theory and Practice , ed. by Richard Colby, Matthew S.S. Johnson, and Rebekah Shultz Colby. Palgrave Macmillan, 2013)

Critical Thinking and Visuals

"The current critical turn in rhetoric and composition studies underscores the role of the visual, especially the image artifact, in agency. For instance, in Just Advocacy? a collection of essays focusing on the representation of women and children in international advocacy efforts, coeditors Wendy S. Hesford and Wendy Kozol open their introduction with a critical analysis of a documentary based on a picture: the photograph of an unknown Afghan girl taken by Steve McCurry and gracing the cover of National Geographic in 1985. Through an examination of the ideology of the photo's appeal as well as the 'politics of pity' circulating through the documentary, Hesford and Kozol emphasize the power of individual images to shape perceptions, beliefs, actions, and agency." (Kristie S. Fleckenstein, Vision, Rhetoric, and Social Action in the Composition Classroom . Southern Illinois University Press, 2010)

Related Concepts

Analysis and Critical Essay
Book Report
Close Reading
Critical Thinking
Discourse Analysis
Evaluation Essay
Explication
Problem-Solution
Rhetorical Analysis
Definition and Examples of Explication (Analysis)
Rhetorical Analysis Definition and Examples
Quotes About Close Reading
How to Write a Critical Essay
Definition and Examples of Evaluation Essays
What Is a Critique in Composition?
Definition and Examples of Analysis in Composition
Understanding the Use of Language Through Discourse Analysis
Critical Thinking in Reading and Composition
What Is a Written Summary?
Miss Brill's Fragile Fantasy
Critical Thinking Definition, Skills, and Examples
literary present (verbs)
Stylistics and Elements of Style in Literature
Informal Logic
6 Skills Students Need to Succeed in Social Studies Classes

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12.14: Sample Student Literary Analysis Essays

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Heather Ringo & Athena Kashyap
City College of San Francisco via ASCCC Open Educational Resources Initiative

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The following examples are essays where student writers focused on close-reading a literary work.

While reading these examples, ask yourself the following questions:

What is the essay's thesis statement, and how do you know it is the thesis statement?
What is the main idea or topic sentence of each body paragraph, and how does it relate back to the thesis statement?
Where and how does each essay use evidence (quotes or paraphrase from the literature)?
What are some of the literary devices or structures the essays analyze or discuss?
How does each author structure their conclusion, and how does their conclusion differ from their introduction?

Example 1: Poetry

Victoria Morillo

Instructor Heather Ringo

3 August 2022

How Nguyen’s Structure Solidifies the Impact of Sexual Violence in “The Study”

Stripped of innocence, your body taken from you. No matter how much you try to block out the instance in which these two things occurred, memories surface and come back to haunt you. How does a person, a young boy , cope with an event that forever changes his life? Hieu Minh Nguyen deconstructs this very way in which an act of sexual violence affects a survivor. In his poem, “The Study,” the poem's speaker recounts the year in which his molestation took place, describing how his memory filters in and out. Throughout the poem, Nguyen writes in free verse, permitting a structural liberation to become the foundation for his message to shine through. While he moves the readers with this poignant narrative, Nguyen effectively conveys the resulting internal struggles of feeling alone and unseen.

The speaker recalls his experience with such painful memory through the use of specific punctuation choices. Just by looking at the poem, we see that the first period doesn’t appear until line 14. It finally comes after the speaker reveals to his readers the possible, central purpose for writing this poem: the speaker's molestation. In the first half, the poem makes use of commas, em dashes, and colons, which lends itself to the idea of the speaker stringing along all of these details to make sense of this time in his life. If reading the poem following the conventions of punctuation, a sense of urgency is present here, as well. This is exemplified by the lack of periods to finalize a thought; and instead, Nguyen uses other punctuation marks to connect them. Serving as another connector of thoughts, the two em dashes give emphasis to the role memory plays when the speaker discusses how “no one [had] a face” during that time (Nguyen 9-11). He speaks in this urgent manner until the 14th line, and when he finally gets it off his chest, the pace of the poem changes, as does the more frequent use of the period. This stream-of-consciousness-like section when juxtaposed with the latter half of the poem, causes readers to slow down and pay attention to the details. It also splits the poem in two: a section that talks of the fogginess of memory then transitions into one that remembers it all.

In tandem with the fluctuating nature of memory, the utilization of line breaks and word choice help reflect the damage the molestation has had. Within the first couple of lines of the poem, the poem demands the readers’ attention when the line breaks from “floating” to “dead” as the speaker describes his memory of Little Billy (Nguyen 1-4). This line break averts the readers’ expectation of the direction of the narrative and immediately shifts the tone of the poem. The break also speaks to the effect his trauma has ingrained in him and how “[f]or the longest time,” his only memory of that year revolves around an image of a boy’s death. In a way, the speaker sees himself in Little Billy; or perhaps, he’s representative of the tragic death of his boyhood, how the speaker felt so “dead” after enduring such a traumatic experience, even referring to himself as a “ghost” that he tries to evict from his conscience (Nguyen 24). The feeling that a part of him has died is solidified at the very end of the poem when the speaker describes himself as a nine-year-old boy who’s been “fossilized,” forever changed by this act (Nguyen 29). By choosing words associated with permanence and death, the speaker tries to recreate the atmosphere (for which he felt trapped in) in order for readers to understand the loneliness that came as a result of his trauma. With the assistance of line breaks, more attention is drawn to the speaker's words, intensifying their importance, and demanding to be felt by the readers.

Most importantly, the speaker expresses eloquently, and so heartbreakingly, about the effect sexual violence has on a person. Perhaps what seems to be the most frustrating are the people who fail to believe survivors of these types of crimes. This is evident when he describes “how angry” the tenants were when they filled the pool with cement (Nguyen 4). They seem to represent how people in the speaker's life were dismissive of his assault and who viewed his tragedy as a nuisance of some sorts. This sentiment is bookended when he says, “They say, give us details , so I give them my body. / They say, give us proof , so I give them my body,” (Nguyen 25-26). The repetition of these two lines reinforces the feeling many feel in these scenarios, as they’re often left to deal with trying to make people believe them, or to even see them.

It’s important to recognize how the structure of this poem gives the speaker space to express the pain he’s had to carry for so long. As a characteristic of free verse, the poem doesn’t follow any structured rhyme scheme or meter; which in turn, allows him to not have any constraints in telling his story the way he wants to. The speaker has the freedom to display his experience in a way that evades predictability and engenders authenticity of a story very personal to him. As readers, we abandon anticipating the next rhyme, and instead focus our attention to the other ways, like his punctuation or word choice, in which he effectively tells his story. The speaker recognizes that some part of him no longer belongs to himself, but by writing “The Study,” he shows other survivors that they’re not alone and encourages hope that eventually, they will be freed from the shackles of sexual violence.

Works Cited

Nguyen, Hieu Minh. “The Study” Poets.Org. Academy of American Poets, Coffee House Press, 2018, https://poets.org/poem/study-0 .

Example 2: Fiction

Todd Goodwin

Professor Stan Matyshak

Advanced Expository Writing

Sept. 17, 20—

Poe’s “Usher”: A Mirror of the Fall of the House of Humanity

Right from the outset of the grim story, “The Fall of the House of Usher,” Edgar Allan Poe enmeshes us in a dark, gloomy, hopeless world, alienating his characters and the reader from any sort of physical or psychological norm where such values as hope and happiness could possibly exist. He fatalistically tells the story of how a man (the narrator) comes from the outside world of hope, religion, and everyday society and tries to bring some kind of redeeming happiness to his boyhood friend, Roderick Usher, who not only has physically and psychologically wasted away but is entrapped in a dilapidated house of ever-looming terror with an emaciated and deranged twin sister. Roderick Usher embodies the wasting away of what once was vibrant and alive, and his house of “insufferable gloom” (273), which contains his morbid sister, seems to mirror or reflect this fear of death and annihilation that he most horribly endures. A close reading of the story reveals that Poe uses mirror images, or reflections, to contribute to the fatalistic theme of “Usher”: each reflection serves to intensify an already prevalent tone of hopelessness, darkness, and fatalism.

It could be argued that the house of Roderick Usher is a “house of mirrors,” whose unpleasant and grim reflections create a dark and hopeless setting. For example, the narrator first approaches “the melancholy house of Usher on a dark and soundless day,” and finds a building which causes him a “sense of insufferable gloom,” which “pervades his spirit and causes an iciness, a sinking, a sickening of the heart, an undiscerned dreariness of thought” (273). The narrator then optimistically states: “I reflected that a mere different arrangement of the scene, of the details of the picture, would be sufficient to modify, or perhaps annihilate its capacity for sorrowful impression” (274). But the narrator then sees the reflection of the house in the tarn and experiences a “shudder even more thrilling than before” (274). Thus the reader begins to realize that the narrator cannot change or stop the impending doom that will befall the house of Usher, and maybe humanity. The story cleverly plays with the word reflection : the narrator sees a physical reflection that leads him to a mental reflection about Usher’s surroundings.

The narrator’s disillusionment by such grim reflection continues in the story. For example, he describes Roderick Usher’s face as distinct with signs of old strength but lost vigor: the remains of what used to be. He describes the house as a once happy and vibrant place, which, like Roderick, lost its vitality. Also, the narrator describes Usher’s hair as growing wild on his rather obtrusive head, which directly mirrors the eerie moss and straw covering the outside of the house. The narrator continually longs to see these bleak reflections as a dream, for he states: “Shaking off from my spirit what must have been a dream, I scanned more narrowly the real aspect of the building” (276). He does not want to face the reality that Usher and his home are doomed to fall, regardless of what he does.

Although there are almost countless examples of these mirror images, two others stand out as important. First, Roderick and his sister, Madeline, are twins. The narrator aptly states just as he and Roderick are entombing Madeline that there is “a striking similitude between brother and sister” (288). Indeed, they are mirror images of each other. Madeline is fading away psychologically and physically, and Roderick is not too far behind! The reflection of “doom” that these two share helps intensify and symbolize the hopelessness of the entire situation; thus, they further develop the fatalistic theme. Second, in the climactic scene where Madeline has been mistakenly entombed alive, there is a pairing of images and sounds as the narrator tries to calm Roderick by reading him a romance story. Events in the story simultaneously unfold with events of the sister escaping her tomb. In the story, the hero breaks out of the coffin. Then, in the story, the dragon’s shriek as he is slain parallels Madeline’s shriek. Finally, the story tells of the clangor of a shield, matched by the sister’s clanging along a metal passageway. As the suspense reaches its climax, Roderick shrieks his last words to his “friend,” the narrator: “Madman! I tell you that she now stands without the door” (296).

Roderick, who slowly falls into insanity, ironically calls the narrator the “Madman.” We are left to reflect on what Poe means by this ironic twist. Poe’s bleak and dark imagery, and his use of mirror reflections, seem only to intensify the hopelessness of “Usher.” We can plausibly conclude that, indeed, the narrator is the “Madman,” for he comes from everyday society, which is a place where hope and faith exist. Poe would probably argue that such a place is opposite to the world of Usher because a world where death is inevitable could not possibly hold such positive values. Therefore, just as Roderick mirrors his sister, the reflection in the tarn mirrors the dilapidation of the house, and the story mirrors the final actions before the death of Usher. “The Fall of the House of Usher” reflects Poe’s view that humanity is hopelessly doomed.

Poe, Edgar Allan. “The Fall of the House of Usher.” 1839. Electronic Text Center, University of Virginia Library . 1995. Web. 1 July 2012. < http://etext.virginia.edu/toc/modeng/public/PoeFall.html >.

Example 3: Poetry

Amy Chisnell

Professor Laura Neary

Writing and Literature

April 17, 20—

Don’t Listen to the Egg!: A Close Reading of Lewis Carroll’s “Jabberwocky”

“You seem very clever at explaining words, Sir,” said Alice. “Would you kindly tell me the meaning of the poem called ‘Jabberwocky’?”

“Let’s hear it,” said Humpty Dumpty. “I can explain all the poems that ever were invented—and a good many that haven’t been invented just yet.” (Carroll 164)

In Lewis Carroll’s Through the Looking-Glass , Humpty Dumpty confidently translates (to a not so confident Alice) the complicated language of the poem “Jabberwocky.” The words of the poem, though nonsense, aptly tell the story of the slaying of the Jabberwock. Upon finding “Jabberwocky” on a table in the looking-glass room, Alice is confused by the strange words. She is quite certain that “ somebody killed something ,” but she does not understand much more than that. When later she encounters Humpty Dumpty, she seizes the opportunity at having the knowledgeable egg interpret—or translate—the poem. Since Humpty Dumpty professes to be able to “make a word work” for him, he is quick to agree. Thus he acts like a New Critic who interprets the poem by performing a close reading of it. Through Humpty’s interpretation of the first stanza, however, we see the poem’s deeper comment concerning the practice of interpreting poetry and literature in general—that strict analytical translation destroys the beauty of a poem. In fact, Humpty Dumpty commits the “heresy of paraphrase,” for he fails to understand that meaning cannot be separated from the form or structure of the literary work.

Of the 71 words found in “Jabberwocky,” 43 have no known meaning. They are simply nonsense. Yet through this nonsensical language, the poem manages not only to tell a story but also gives the reader a sense of setting and characterization. One feels, rather than concretely knows, that the setting is dark, wooded, and frightening. The characters, such as the Jubjub bird, the Bandersnatch, and the doomed Jabberwock, also appear in the reader’s head, even though they will not be found in the local zoo. Even though most of the words are not real, the reader is able to understand what goes on because he or she is given free license to imagine what the words denote and connote. Simply, the poem’s nonsense words are the meaning.

Therefore, when Humpty interprets “Jabberwocky” for Alice, he is not doing her any favors, for he actually misreads the poem. Although the poem in its original is constructed from nonsense words, by the time Humpty is done interpreting it, it truly does not make any sense. The first stanza of the original poem is as follows:

’Twas brillig, and the slithy toves

Did gyre and gimble in the wabe;

All mimsy were the borogroves,

An the mome raths outgrabe. (Carroll 164)

If we replace, however, the nonsense words of “Jabberwocky” with Humpty’s translated words, the effect would be something like this:

’Twas four o’clock in the afternoon, and the lithe and slimy badger-lizard-corkscrew creatures

Did go round and round and make holes in the grass-plot round the sun-dial:

All flimsy and miserable were the shabby-looking birds

with mop feathers,

And the lost green pigs bellowed-sneezed-whistled.

By translating the poem in such a way, Humpty removes the charm or essence—and the beauty, grace, and rhythm—from the poem. The poetry is sacrificed for meaning. Humpty Dumpty commits the heresy of paraphrase. As Cleanth Brooks argues, “The structure of a poem resembles that of a ballet or musical composition. It is a pattern of resolutions and balances and harmonizations” (203). When the poem is left as nonsense, the reader can easily imagine what a “slithy tove” might be, but when Humpty tells us what it is, he takes that imaginative license away from the reader. The beauty (if that is the proper word) of “Jabberwocky” is in not knowing what the words mean, and yet understanding. By translating the poem, Humpty takes that privilege from the reader. In addition, Humpty fails to recognize that meaning cannot be separated from the structure itself: the nonsense poem reflects this literally—it means “nothing” and achieves this meaning by using “nonsense” words.

Furthermore, the nonsense words Carroll chooses to use in “Jabberwocky” have a magical effect upon the reader; the shadowy sound of the words create the atmosphere, which may be described as a trance-like mood. When Alice first reads the poem, she says it seems to fill her head “with ideas.” The strange-sounding words in the original poem do give one ideas. Why is this? Even though the reader has never heard these words before, he or she is instantly aware of the murky, mysterious mood they set. In other words, diction operates not on the denotative level (the dictionary meaning) but on the connotative level (the emotion(s) they evoke). Thus “Jabberwocky” creates a shadowy mood, and the nonsense words are instrumental in creating this mood. Carroll could not have simply used any nonsense words.

For example, let us change the “dark,” “ominous” words of the first stanza to “lighter,” more “comic” words:

’Twas mearly, and the churly pells

Did bimble and ringle in the tink;

All timpy were the brimbledimps,

And the bip plips outlink.

Shifting the sounds of the words from dark to light merely takes a shift in thought. To create a specific mood using nonsense words, one must create new words from old words that convey the desired mood. In “Jabberwocky,” Carroll mixes “slimy,” a grim idea, “lithe,” a pliable image, to get a new adjective: “slithy” (a portmanteau word). In this translation, brighter words were used to get a lighter effect. “Mearly” is a combination of “morning” and “early,” and “ringle” is a blend of “ring” and "dingle.” The point is that “Jabberwocky’s” nonsense words are created specifically to convey this shadowy or mysterious mood and are integral to the “meaning.”

Consequently, Humpty’s rendering of the poem leaves the reader with a completely different feeling than does the original poem, which provided us with a sense of ethereal mystery, of a dark and foreign land with exotic creatures and fantastic settings. The mysteriousness is destroyed by Humpty’s literal paraphrase of the creatures and the setting; by doing so, he has taken the beauty away from the poem in his attempt to understand it. He has committed the heresy of paraphrase: “If we allow ourselves to be misled by it [this heresy], we distort the relation of the poem to its ‘truth’… we split the poem between its ‘form’ and its ‘content’” (Brooks 201). Humpty Dumpty’s ultimate demise might be seen to symbolize the heretical split between form and content: as a literary creation, Humpty Dumpty is an egg, a well-wrought urn of nonsense. His fall from the wall cracks him and separates the contents from the container, and not even all the King’s men can put the scrambled egg back together again!

Through the odd characters of a little girl and a foolish egg, “Jabberwocky” suggests a bit of sage advice about reading poetry, advice that the New Critics built their theories on. The importance lies not solely within strict analytical translation or interpretation, but in the overall effect of the imagery and word choice that evokes a meaning inseparable from those literary devices. As Archibald MacLeish so aptly writes: “A poem should not mean / But be.” Sometimes it takes a little nonsense to show us the sense in something.

Brooks, Cleanth. The Well-Wrought Urn: Studies in the Structure of Poetry . 1942. San Diego: Harcourt Brace, 1956. Print.

Carroll, Lewis. Through the Looking-Glass. Alice in Wonderland . 2nd ed. Ed. Donald J. Gray. New York: Norton, 1992. Print.

MacLeish, Archibald. “Ars Poetica.” The Oxford Book of American Poetry . Ed. David Lehman. Oxford: Oxford UP, 2006. 385–86. Print.

Attribution

Sample Essay 1 received permission from Victoria Morillo to publish, licensed Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International ( CC BY-NC-SA 4.0 )
Sample Essays 2 and 3 adapted from Cordell, Ryan and John Pennington. "2.5: Student Sample Papers" from Creating Literary Analysis. 2012. Licensed Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported ( CC BY-NC-SA 3.0 )

USC Libraries
Research Guides

Organizing Your Social Sciences Research Paper

Glossary of research terms.

Purpose of Guide
Design Flaws to Avoid
Independent and Dependent Variables
Reading Research Effectively
Narrowing a Topic Idea
Broadening a Topic Idea
Extending the Timeliness of a Topic Idea
Academic Writing Style
Applying Critical Thinking
Choosing a Title
Making an Outline
Paragraph Development
Research Process Video Series
Executive Summary
The C.A.R.S. Model
Background Information
The Research Problem/Question
Theoretical Framework
Citation Tracking
Content Alert Services
Evaluating Sources
Primary Sources
Secondary Sources
Tiertiary Sources
Scholarly vs. Popular Publications
Qualitative Methods
Quantitative Methods
Insiderness
Using Non-Textual Elements
Limitations of the Study
Common Grammar Mistakes
Writing Concisely
Avoiding Plagiarism
Footnotes or Endnotes?
Further Readings
Generative AI and Writing
USC Libraries Tutorials and Other Guides
Bibliography

This glossary is intended to assist you in understanding commonly used terms and concepts when reading, interpreting, and evaluating scholarly research. Also included are common words and phrases defined within the context of how they apply to research in the social and behavioral sciences.

Acculturation -- refers to the process of adapting to another culture, particularly in reference to blending in with the majority population [e.g., an immigrant adopting American customs]. However, acculturation also implies that both cultures add something to one another, but still remain distinct groups unto themselves.
Accuracy -- a term used in survey research to refer to the match between the target population and the sample.
Affective Measures -- procedures or devices used to obtain quantified descriptions of an individual's feelings, emotional states, or dispositions.
Aggregate -- a total created from smaller units. For instance, the population of a county is an aggregate of the populations of the cities, rural areas, etc. that comprise the county. As a verb, it refers to total data from smaller units into a large unit.
Anonymity -- a research condition in which no one, including the researcher, knows the identities of research participants.
Baseline -- a control measurement carried out before an experimental treatment.
Behaviorism -- school of psychological thought concerned with the observable, tangible, objective facts of behavior, rather than with subjective phenomena such as thoughts, emotions, or impulses. Contemporary behaviorism also emphasizes the study of mental states such as feelings and fantasies to the extent that they can be directly observed and measured.
Beliefs -- ideas, doctrines, tenets, etc. that are accepted as true on grounds which are not immediately susceptible to rigorous proof.
Benchmarking -- systematically measuring and comparing the operations and outcomes of organizations, systems, processes, etc., against agreed upon "best-in-class" frames of reference.
Bias -- a loss of balance and accuracy in the use of research methods. It can appear in research via the sampling frame, random sampling, or non-response. It can also occur at other stages in research, such as while interviewing, in the design of questions, or in the way data are analyzed and presented. Bias means that the research findings will not be representative of, or generalizable to, a wider population.
Case Study -- the collection and presentation of detailed information about a particular participant or small group, frequently including data derived from the subjects themselves.
Causal Hypothesis -- a statement hypothesizing that the independent variable affects the dependent variable in some way.
Causal Relationship -- the relationship established that shows that an independent variable, and nothing else, causes a change in a dependent variable. It also establishes how much of a change is shown in the dependent variable.
Causality -- the relation between cause and effect.
Central Tendency -- any way of describing or characterizing typical, average, or common values in some distribution.
Chi-square Analysis -- a common non-parametric statistical test which compares an expected proportion or ratio to an actual proportion or ratio.
Claim -- a statement, similar to a hypothesis, which is made in response to the research question and that is affirmed with evidence based on research.
Classification -- ordering of related phenomena into categories, groups, or systems according to characteristics or attributes.
Cluster Analysis -- a method of statistical analysis where data that share a common trait are grouped together. The data is collected in a way that allows the data collector to group data according to certain characteristics.
Cohort Analysis -- group by group analytic treatment of individuals having a statistical factor in common to each group. Group members share a particular characteristic [e.g., born in a given year] or a common experience [e.g., entering a college at a given time].
Confidentiality -- a research condition in which no one except the researcher(s) knows the identities of the participants in a study. It refers to the treatment of information that a participant has disclosed to the researcher in a relationship of trust and with the expectation that it will not be revealed to others in ways that violate the original consent agreement, unless permission is granted by the participant.
Confirmability Objectivity -- the findings of the study could be confirmed by another person conducting the same study.
Construct -- refers to any of the following: something that exists theoretically but is not directly observable; a concept developed [constructed] for describing relations among phenomena or for other research purposes; or, a theoretical definition in which concepts are defined in terms of other concepts. For example, intelligence cannot be directly observed or measured; it is a construct.
Construct Validity -- seeks an agreement between a theoretical concept and a specific measuring device, such as observation.
Constructivism -- the idea that reality is socially constructed. It is the view that reality cannot be understood outside of the way humans interact and that the idea that knowledge is constructed, not discovered. Constructivists believe that learning is more active and self-directed than either behaviorism or cognitive theory would postulate.
Content Analysis -- the systematic, objective, and quantitative description of the manifest or latent content of print or nonprint communications.
Context Sensitivity -- awareness by a qualitative researcher of factors such as values and beliefs that influence cultural behaviors.
Control Group -- the group in an experimental design that receives either no treatment or a different treatment from the experimental group. This group can thus be compared to the experimental group.
Controlled Experiment -- an experimental design with two or more randomly selected groups [an experimental group and control group] in which the researcher controls or introduces the independent variable and measures the dependent variable at least two times [pre- and post-test measurements].
Correlation -- a common statistical analysis, usually abbreviated as r, that measures the degree of relationship between pairs of interval variables in a sample. The range of correlation is from -1.00 to zero to +1.00. Also, a non-cause and effect relationship between two variables.
Covariate -- a product of the correlation of two related variables times their standard deviations. Used in true experiments to measure the difference of treatment between them.
Credibility -- a researcher's ability to demonstrate that the object of a study is accurately identified and described based on the way in which the study was conducted.
Critical Theory -- an evaluative approach to social science research, associated with Germany's neo-Marxist “Frankfurt School,” that aims to criticize as well as analyze society, opposing the political orthodoxy of modern communism. Its goal is to promote human emancipatory forces and to expose ideas and systems that impede them.
Data -- factual information [as measurements or statistics] used as a basis for reasoning, discussion, or calculation.
Data Mining -- the process of analyzing data from different perspectives and summarizing it into useful information, often to discover patterns and/or systematic relationships among variables.
Data Quality -- this is the degree to which the collected data [results of measurement or observation] meet the standards of quality to be considered valid [trustworthy] and reliable [dependable].
Deductive -- a form of reasoning in which conclusions are formulated about particulars from general or universal premises.
Dependability -- being able to account for changes in the design of the study and the changing conditions surrounding what was studied.
Dependent Variable -- a variable that varies due, at least in part, to the impact of the independent variable. In other words, its value “depends” on the value of the independent variable. For example, in the variables “gender” and “academic major,” academic major is the dependent variable, meaning that your major cannot determine whether you are male or female, but your gender might indirectly lead you to favor one major over another.
Deviation -- the distance between the mean and a particular data point in a given distribution.
Discourse Community -- a community of scholars and researchers in a given field who respond to and communicate to each other through published articles in the community's journals and presentations at conventions. All members of the discourse community adhere to certain conventions for the presentation of their theories and research.
Discrete Variable -- a variable that is measured solely in whole units, such as, gender and number of siblings.
Distribution -- the range of values of a particular variable.
Effect Size -- the amount of change in a dependent variable that can be attributed to manipulations of the independent variable. A large effect size exists when the value of the dependent variable is strongly influenced by the independent variable. It is the mean difference on a variable between experimental and control groups divided by the standard deviation on that variable of the pooled groups or of the control group alone.
Emancipatory Research -- research is conducted on and with people from marginalized groups or communities. It is led by a researcher or research team who is either an indigenous or external insider; is interpreted within intellectual frameworks of that group; and, is conducted largely for the purpose of empowering members of that community and improving services for them. It also engages members of the community as co-constructors or validators of knowledge.
Empirical Research -- the process of developing systematized knowledge gained from observations that are formulated to support insights and generalizations about the phenomena being researched.
Epistemology -- concerns knowledge construction; asks what constitutes knowledge and how knowledge is validated.
Ethnography -- method to study groups and/or cultures over a period of time. The goal of this type of research is to comprehend the particular group/culture through immersion into the culture or group. Research is completed through various methods but, since the researcher is immersed within the group for an extended period of time, more detailed information is usually collected during the research.
Expectancy Effect -- any unconscious or conscious cues that convey to the participant in a study how the researcher wants them to respond. Expecting someone to behave in a particular way has been shown to promote the expected behavior. Expectancy effects can be minimized by using standardized interactions with subjects, automated data-gathering methods, and double blind protocols.
External Validity -- the extent to which the results of a study are generalizable or transferable.
Factor Analysis -- a statistical test that explores relationships among data. The test explores which variables in a data set are most related to each other. In a carefully constructed survey, for example, factor analysis can yield information on patterns of responses, not simply data on a single response. Larger tendencies may then be interpreted, indicating behavior trends rather than simply responses to specific questions.
Field Studies -- academic or other investigative studies undertaken in a natural setting, rather than in laboratories, classrooms, or other structured environments.
Focus Groups -- small, roundtable discussion groups charged with examining specific topics or problems, including possible options or solutions. Focus groups usually consist of 4-12 participants, guided by moderators to keep the discussion flowing and to collect and report the results.
Framework -- the structure and support that may be used as both the launching point and the on-going guidelines for investigating a research problem.
Generalizability -- the extent to which research findings and conclusions conducted on a specific study to groups or situations can be applied to the population at large.
Grey Literature -- research produced by organizations outside of commercial and academic publishing that publish materials, such as, working papers, research reports, and briefing papers.
Grounded Theory -- practice of developing other theories that emerge from observing a group. Theories are grounded in the group's observable experiences, but researchers add their own insight into why those experiences exist.
Group Behavior -- behaviors of a group as a whole, as well as the behavior of an individual as influenced by his or her membership in a group.
Hypothesis -- a tentative explanation based on theory to predict a causal relationship between variables.
Independent Variable -- the conditions of an experiment that are systematically manipulated by the researcher. A variable that is not impacted by the dependent variable, and that itself impacts the dependent variable. In the earlier example of "gender" and "academic major," (see Dependent Variable) gender is the independent variable.
Individualism -- a theory or policy having primary regard for the liberty, rights, or independent actions of individuals.
Inductive -- a form of reasoning in which a generalized conclusion is formulated from particular instances.
Inductive Analysis -- a form of analysis based on inductive reasoning; a researcher using inductive analysis starts with answers, but formulates questions throughout the research process.
Insiderness -- a concept in qualitative research that refers to the degree to which a researcher has access to and an understanding of persons, places, or things within a group or community based on being a member of that group or community.
Internal Consistency -- the extent to which all questions or items assess the same characteristic, skill, or quality.
Internal Validity -- the rigor with which the study was conducted [e.g., the study's design, the care taken to conduct measurements, and decisions concerning what was and was not measured]. It is also the extent to which the designers of a study have taken into account alternative explanations for any causal relationships they explore. In studies that do not explore causal relationships, only the first of these definitions should be considered when assessing internal validity.
Life History -- a record of an event/events in a respondent's life told [written down, but increasingly audio or video recorded] by the respondent from his/her own perspective in his/her own words. A life history is different from a "research story" in that it covers a longer time span, perhaps a complete life, or a significant period in a life.
Margin of Error -- the permittable or acceptable deviation from the target or a specific value. The allowance for slight error or miscalculation or changing circumstances in a study.
Measurement -- process of obtaining a numerical description of the extent to which persons, organizations, or things possess specified characteristics.
Meta-Analysis -- an analysis combining the results of several studies that address a set of related hypotheses.
Methodology -- a theory or analysis of how research does and should proceed.
Methods -- systematic approaches to the conduct of an operation or process. It includes steps of procedure, application of techniques, systems of reasoning or analysis, and the modes of inquiry employed by a discipline.
Mixed-Methods -- a research approach that uses two or more methods from both the quantitative and qualitative research categories. It is also referred to as blended methods, combined methods, or methodological triangulation.
Modeling -- the creation of a physical or computer analogy to understand a particular phenomenon. Modeling helps in estimating the relative magnitude of various factors involved in a phenomenon. A successful model can be shown to account for unexpected behavior that has been observed, to predict certain behaviors, which can then be tested experimentally, and to demonstrate that a given theory cannot account for certain phenomenon.
Models -- representations of objects, principles, processes, or ideas often used for imitation or emulation.
Naturalistic Observation -- observation of behaviors and events in natural settings without experimental manipulation or other forms of interference.
Norm -- the norm in statistics is the average or usual performance. For example, students usually complete their high school graduation requirements when they are 18 years old. Even though some students graduate when they are younger or older, the norm is that any given student will graduate when he or she is 18 years old.
Null Hypothesis -- the proposition, to be tested statistically, that the experimental intervention has "no effect," meaning that the treatment and control groups will not differ as a result of the intervention. Investigators usually hope that the data will demonstrate some effect from the intervention, thus allowing the investigator to reject the null hypothesis.
Ontology -- a discipline of philosophy that explores the science of what is, the kinds and structures of objects, properties, events, processes, and relations in every area of reality.
Panel Study -- a longitudinal study in which a group of individuals is interviewed at intervals over a period of time.
Participant -- individuals whose physiological and/or behavioral characteristics and responses are the object of study in a research project.
Peer-Review -- the process in which the author of a book, article, or other type of publication submits his or her work to experts in the field for critical evaluation, usually prior to publication. This is standard procedure in publishing scholarly research.
Phenomenology -- a qualitative research approach concerned with understanding certain group behaviors from that group's point of view.
Philosophy -- critical examination of the grounds for fundamental beliefs and analysis of the basic concepts, doctrines, or practices that express such beliefs.
Phonology -- the study of the ways in which speech sounds form systems and patterns in language.
Policy -- governing principles that serve as guidelines or rules for decision making and action in a given area.
Policy Analysis -- systematic study of the nature, rationale, cost, impact, effectiveness, implications, etc., of existing or alternative policies, using the theories and methodologies of relevant social science disciplines.
Population -- the target group under investigation. The population is the entire set under consideration. Samples are drawn from populations.
Position Papers -- statements of official or organizational viewpoints, often recommending a particular course of action or response to a situation.
Positivism -- a doctrine in the philosophy of science, positivism argues that science can only deal with observable entities known directly to experience. The positivist aims to construct general laws, or theories, which express relationships between phenomena. Observation and experiment is used to show whether the phenomena fit the theory.
Predictive Measurement -- use of tests, inventories, or other measures to determine or estimate future events, conditions, outcomes, or trends.
Principal Investigator -- the scientist or scholar with primary responsibility for the design and conduct of a research project.
Probability -- the chance that a phenomenon will occur randomly. As a statistical measure, it is shown as p [the "p" factor].
Questionnaire -- structured sets of questions on specified subjects that are used to gather information, attitudes, or opinions.
Random Sampling -- a process used in research to draw a sample of a population strictly by chance, yielding no discernible pattern beyond chance. Random sampling can be accomplished by first numbering the population, then selecting the sample according to a table of random numbers or using a random-number computer generator. The sample is said to be random because there is no regular or discernible pattern or order. Random sample selection is used under the assumption that sufficiently large samples assigned randomly will exhibit a distribution comparable to that of the population from which the sample is drawn. The random assignment of participants increases the probability that differences observed between participant groups are the result of the experimental intervention.
Reliability -- the degree to which a measure yields consistent results. If the measuring instrument [e.g., survey] is reliable, then administering it to similar groups would yield similar results. Reliability is a prerequisite for validity. An unreliable indicator cannot produce trustworthy results.
Representative Sample -- sample in which the participants closely match the characteristics of the population, and thus, all segments of the population are represented in the sample. A representative sample allows results to be generalized from the sample to the population.
Rigor -- degree to which research methods are scrupulously and meticulously carried out in order to recognize important influences occurring in an experimental study.
Sample -- the population researched in a particular study. Usually, attempts are made to select a "sample population" that is considered representative of groups of people to whom results will be generalized or transferred. In studies that use inferential statistics to analyze results or which are designed to be generalizable, sample size is critical, generally the larger the number in the sample, the higher the likelihood of a representative distribution of the population.
Sampling Error -- the degree to which the results from the sample deviate from those that would be obtained from the entire population, because of random error in the selection of respondent and the corresponding reduction in reliability.
Saturation -- a situation in which data analysis begins to reveal repetition and redundancy and when new data tend to confirm existing findings rather than expand upon them.
Semantics -- the relationship between symbols and meaning in a linguistic system. Also, the cuing system that connects what is written in the text to what is stored in the reader's prior knowledge.
Social Theories -- theories about the structure, organization, and functioning of human societies.
Sociolinguistics -- the study of language in society and, more specifically, the study of language varieties, their functions, and their speakers.
Standard Deviation -- a measure of variation that indicates the typical distance between the scores of a distribution and the mean; it is determined by taking the square root of the average of the squared deviations in a given distribution. It can be used to indicate the proportion of data within certain ranges of scale values when the distribution conforms closely to the normal curve.
Statistical Analysis -- application of statistical processes and theory to the compilation, presentation, discussion, and interpretation of numerical data.
Statistical Bias -- characteristics of an experimental or sampling design, or the mathematical treatment of data, that systematically affects the results of a study so as to produce incorrect, unjustified, or inappropriate inferences or conclusions.
Statistical Significance -- the probability that the difference between the outcomes of the control and experimental group are great enough that it is unlikely due solely to chance. The probability that the null hypothesis can be rejected at a predetermined significance level [0.05 or 0.01].
Statistical Tests -- researchers use statistical tests to make quantitative decisions about whether a study's data indicate a significant effect from the intervention and allow the researcher to reject the null hypothesis. That is, statistical tests show whether the differences between the outcomes of the control and experimental groups are great enough to be statistically significant. If differences are found to be statistically significant, it means that the probability [likelihood] that these differences occurred solely due to chance is relatively low. Most researchers agree that a significance value of .05 or less [i.e., there is a 95% probability that the differences are real] sufficiently determines significance.
Subcultures -- ethnic, regional, economic, or social groups exhibiting characteristic patterns of behavior sufficient to distinguish them from the larger society to which they belong.
Testing -- the act of gathering and processing information about individuals' ability, skill, understanding, or knowledge under controlled conditions.
Theory -- a general explanation about a specific behavior or set of events that is based on known principles and serves to organize related events in a meaningful way. A theory is not as specific as a hypothesis.
Treatment -- the stimulus given to a dependent variable.
Trend Samples -- method of sampling different groups of people at different points in time from the same population.
Triangulation -- a multi-method or pluralistic approach, using different methods in order to focus on the research topic from different viewpoints and to produce a multi-faceted set of data. Also used to check the validity of findings from any one method.
Unit of Analysis -- the basic observable entity or phenomenon being analyzed by a study and for which data are collected in the form of variables.
Validity -- the degree to which a study accurately reflects or assesses the specific concept that the researcher is attempting to measure. A method can be reliable, consistently measuring the same thing, but not valid.
Variable -- any characteristic or trait that can vary from one person to another [race, gender, academic major] or for one person over time [age, political beliefs].
Weighted Scores -- scores in which the components are modified by different multipliers to reflect their relative importance.
White Paper -- an authoritative report that often states the position or philosophy about a social, political, or other subject, or a general explanation of an architecture, framework, or product technology written by a group of researchers. A white paper seeks to contain unbiased information and analysis regarding a business or policy problem that the researchers may be facing.

Elliot, Mark, Fairweather, Ian, Olsen, Wendy Kay, and Pampaka, Maria. A Dictionary of Social Research Methods. Oxford, UK: Oxford University Press, 2016; Free Social Science Dictionary. Socialsciencedictionary.com [2008]. Glossary. Institutional Review Board. Colorado College; Glossary of Key Terms. Writing@CSU. Colorado State University; Glossary A-Z. Education.com; Glossary of Research Terms. Research Mindedness Virtual Learning Resource. Centre for Human Servive Technology. University of Southampton; Miller, Robert L. and Brewer, John D. The A-Z of Social Research: A Dictionary of Key Social Science Research Concepts London: SAGE, 2003; Jupp, Victor. The SAGE Dictionary of Social and Cultural Research Methods . London: Sage, 2006.

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Trend and Factors Associated with Cardiovascular Risk in Peru: An Analysis of the National Demographic and Family Health Survey, 2014-2022

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Introduction: Cardiovascular diseases (CVD), which encompass a broad array of disorders impacting both the heart and circulatory system, remain a predominant source of mortality and morbidity that takes a toll on populations around the world. Objective: This study focuses on the prevalence and trends of cardiovascular risk (CVR) in Peru from 2014 to 2022 and the factors associated with these conditions. Methods: We conducted a cross-sectional analytical study using a database from the National Survey of Demography and Family Health collected from 2014 to 2022, covering individuals aged 40 to 75. Measurements included blood pressure, smoking, and body mass index (BMI), among others, using the World Health Organization's (WHO) risk calculator. Stratified sampling methods were applied, and participants lacking interest variables were excluded. Results: The prevalence of low and high CVR was 74.89% and 4.48%, respectively. Variations in CVR trends were observed from 2014 to 2022. Factors significantly associated with higher CVR included male sex, older age, higher education, wealth, smoking habits, obesity, and health conditions such as hypertension and type 2 diabetes. Conclusions: The study revealed a significant prevalence of CVR factors in the studied population. The critical importance of addressing these prevalent factors in public health policies and strategies for preventing and managing cardiovascular diseases is strongly highlighted.

Competing Interest Statement

The authors have declared no competing interest.

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This study did not receive any funding

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Published: 21 November 2023

Connecting with fans in the digital age: an exploratory and comparative analysis of social media management in top football clubs

Edgar Romero-Jara 1 ,
Francesc Solanellas 2 ,
Joshua Muñoz ORCID: orcid.org/0000-0001-6220-6328 2 &
Samuel López-Carril ORCID: orcid.org/0000-0001-5278-057X 3

Humanities and Social Sciences Communications volume 10 , Article number: 858 ( 2023 ) Cite this article

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In a globalised society, characterised by increasingly demanding markets and the accelerated growth of the digital approach, sports organisations face the challenge of connecting with fans, generating and maintaining audiences and communicating with stakeholders creatively and efficiently. Social media has become a fundamental tool, with engagement as a critical measurement element. However, despite its popularity and use, many questions about its application, measurement and real potential in the sports sector still need to be answered. Therefore, the main objective of this study is to carry out a descriptive and comparative analysis of the engagement generated through social media posts by elite football clubs in Europe, South America and North America. To this purpose, 19,745 Facebook, Twitter and Instagram posts were analysed, through the design, validation and application of an observation instrument, using content analysis techniques. The findings show evidence of a priority focus on “Marketing” and “Sports” type messages in terms of frequency, with high engagement rates. They were also showing a growing stream of “ESG” type messages, with a low posting frequency but engagement rates similar to “Marketing” and “Sport”. “Institutional” messages remain constant in all football clubs. “Commercial” messages still have growth potential in both regards, frequency and engaging fans, representing an opportunity for digital assets. Also, specific format combinations that generate greater engagement were identified: “text/image” and “text/videos” are the format combinations more used by football clubs on Facebook, Twitter and Instagram; however, resulting in different engagement rates. This study showed evidence of different social media management strategies adopted according to region, obtaining similar engagement rates. This research concludes with theoretical and practical applications that will be of interest to both academics and practitioners to maximise the potential of social media for fan engagement, social initiatives and as a marketing tool.

Determinants of behaviour and their efficacy as targets of behavioural change interventions

Toolbox of individual-level interventions against online misinformation

Mechanisms linking social media use to adolescent mental health vulnerability

Introduction.

In a context of booming technology and high organisational competitiveness (Ratten, 2020 ), digital tools have evolved from an essential add-on to crucial strategic and operational elements in sports organisations (Stegmann et al., 2021 ). Fans increasingly demand a connection with their favourite athletes and teams (Su et al., 2020 ) through digital channels such as social media, podcasts (Rohden et al., 2023 ), Esports (Cuesta-Valiño et al., 2022 ), among others. Today’s digitised world presents therefore, an opportunity for brands, sponsors, sports properties, and other stakeholders to interact in a complex and emotionally charged sector (Su et al., 2022 ) for fans from different age generations (Sheldon et al., 2021 ). Understanding and getting to know fans are at the forefront of every sports organisation’s objective.

Social media plays a fundamental role due to their ability to reach multiple audiences faster and generate a sense of connection with fans through a key measurement element: engagement (Doyle et al., 2022 ). Sports organisations, specifically football clubs, invest time, people and resources in managing social media to achieve their brand positioning and commercial and communication objectives (Anagnostopoulos et al., 2018 ; Maderer et al., 2018 ), with Facebook, Twitter and more recently, Instagram, being the most widely used (Abeza et al., 2019 ; Machado et al., 2020 ). However, the real potential of social media and its optimal use still poses many questions to be answered.

Although there are previous studies that have explored some aspects of social media in a sports context (e.g., Anagnostopoulos et al., 2018 ; Mastromartino and Naraine, 2022 ; Su et al., 2020 ), the potential impact and efficiency of content posted by football clubs on their social media channels remains unclear. For example, several studies point to various factors that contribute to fan engagement on social media depending on elements such as the type of content, the format used (e.g. photo, text or a combination of both) or the social media platform (see Einsle et al., 2023 ; Maderer et al., 2018 ; Su et al., 2020 ). This gap in the literature prompts a call to action from across the domains of sports marketing and sports management. Identifying the elements generated by football clubs on their official social media profiles can help them improve their marketing strategies and better support their fans. Based on this need and opportunity for management improvement, this study addresses the following research question:

RQ . What are the main characteristics of Facebook, Twitter, and Instagram posts from elite football clubs to understand the content type, format and social media platform that generate the highest engagement among social media consumers?

Grounded on the theoretical framework of relationship marketing, the main objective of this study is to carry out a descriptive and comparative analysis of the engagement generated through social media posts on Facebook, Twitter and Instagram by elite football clubs in Europe, South America and North America, using a categorisation approach developed from an existing model in the literature (see Solanellas et al., 2022 ), as well as the identification of key elements of high-impact social media posts. For this purpose, a new instrument was designed, validated and applied to analyse the use of social media as a marketing tool in sports management. By conducting this exploration, this paper contributes to the literature on sports marketing by identifying which social media and which types of content provoke the most interaction among fans. As a result, football team managers can gain a better understanding of how to target and personalise potential commercial and branding actions, thereby reinforcing the loyalty and commitment of fans to football clubs, and opening or consolidating new lines of action aligned with the strategic objectives of sport entities. Furthermore, the findings and conclusions presented in this study can assist sports managers in the decision-making process, as well as in planning, organising, directing, and effectively controlling social media platforms, thus enhancing engagement with fans in a digital environment.

The article is structured as follows. Firstly, the literature review presents the main theoretical and conceptual elements, focusing on social media and their relationship with marketing theory in sports and football. Secondly, the methodological aspects guiding the study’s process are detailed, including sample, instrument, research procedure, and data analysis. Thirdly, the study’s main results are presented. Fourth, the discussion section critically examines the findings in the context of existing literature, offering practical and theoretical implications for both academics and practitioners. Finally, the study concludes with the main conclusions and limitations.

Literature review

Social media and sports, a combination of great potential.

Social media is a collective term for media tools, platforms, and applications allowing consumers to connect, communicate, and collaborate (Williams and Chinn, 2010 ). They encourage interaction between users and the organisation and provide information from customers and the organisation faster than through conventional media (Kümpel et al., 2015 ; Shilbury et al., 2014 ). Furthermore, social media is considered a mass phenomenon due to its ability to transmit information in an agile and interactive way (Vivar, 2009 ), as well as a unique form of communication that transcends geographical and social boundaries through the instantaneous communication of information (Filo et al., 2015 ). Social Media is used in different sectors for marketing activities (Chen, 2023 ), brand equity and loyalty (Malarvizhi et al., 2022 ) to understand consumer´s behaviour, brand positioning, business revenue opportunities and social communication (Ramos et al., 2019 ). However, although the first studies about this phenomenon have been explored in the sports industry field, there is still a need for more evidence about its real potential, essential elements, and efficiency measurement in the sector.

Due to the high graphic, interactive and visual content of social media, their use in the sports industry, a sector of strong emotional influence, has become more relevant and pervasive in the last decade (Hull and Abeza, 2021 ), where the interest of the viewer has become crucial and increasingly demanding (Nisar et al. 2018 ). The differences that make the sports industry unique and particular are, among others: immediate results and changes (Davis and Hilbert, 2013 ) in addition to the fact that every decision is “in the spotlight” of the public (alluding to the complexity of fans, athletes, coaches, media and other stakeholders). Thus, athletes, teams and sports organisations have been using social media as part of their public relations and communication efforts (Filo et al., 2015 ; Pegoraro, 2010 ; Yan et al., 2019 ) to engage with their partners and fans (Zakerian et al., 2022 ), promoting interactions and increasing engagement with the sport product, as well as with the team in general (Abeza et al., 2019 ; Parganas and Anagnostopoulos, 2015 ).

The linking of social media within the integrated marketing communication process has changed communication strategies and consumer outreach, where marketing managers must include these tools when developing and executing their customer-focused promotional strategies (Lee and Kahle, 2016 ; Rehman et al., 2022 ). On the other hand, social media, directly and indirectly, impacts revenue generation and favours negotiation with sponsors due to their notoriety, visibility, and reach (Mastromartino and Naraine, 2022 ; Parganas and Anagnostopoulos, 2015 ). They are therefore considered a key tool for building and enhancing a brand’s reputation (Maderer et al., 2018 ) and an ideal platform to advertise and increase the visibility of a brand or company, as well as to interact with and analyse the actions of their fans and followers (Abeza et al., 2017 ; García-Fernández et al., 2015 ; Herrera-Torres et al., 2017 ).

Social media has also been used in sports education in recent years (Sanz-Labrador et al., 2021 ). Moreover, their application is increasingly common in construction and dissemination related to social responsibility (López-Carril and Anagnostopoulos, 2020 ; Sharpe et al., 2020 ). In this way, they have also become a key tool for interacting with fans, addressing a strengthened social approach, and gaining engagement from athletes, sponsors, and authorities (Einsle et al., 2023 ; Oviedo et al., 2014 ; Su et al., 2020 ). Beyond the digital environment, Cuesta-Valiño et al. ( 2021 ) pointed out the relevance of considering the emerging sustainable management approach to measure sports organisations’ goals. One of the most relevant challenges for this industry is to issue social media posts efficiently, using the proper formatting resources and at the right time, to generate the most significant possible impact and engagement.

Relationship marketing theory applied to social media in sports

The sports industry is a fast-growing and increasingly diverse market worldwide (Kim and Andrew, 2016 ). Football (soccer in North America) is one of the most popular sports worldwide as well as a cultural manifestation, characterised by its high emotional level and economic, political and social relevance (Bucher and Eckl, 2022 ; Petersen-Wagner and Ludvigsen, 2022 ). Only in Spain, the sports sector generates 3.3% of the Gross Domestic Product (GDP), of which 1.37% is produced through football (PWC, 2020 ).

Globalisation has demanded an adaptation at all levels due to the endless search for immediacy and access to information, where the business of sports is becoming more and more relationship-based and the importance of generating engagement (Einsle et al., 2023 ; Fried and Mumcu, 2017 ; García-Fernández et al., 2017 ) is one of the most relevant variables in generating loyalty in sports organisations (Loranca-Valle et al., 2021 ; Núñez-Barriopedro et al., 2021 ). Sports consumers are seen as “channels” through which sports products can be promoted (O’Shea and Alonso, 2011 ), and sports fans have become both the consumer and the advocates of the product. This is where relationship marketing theory helps us to better understand this phenomenon. As Abeza and Sanderson ( 2022 , p. 287) point out, relationship marketing theory “is based on the idea that a relationship between two parties creates additional value for those involved”. This theory is one of the most widely used to understand the phenomenon of social media in sports (Abeza and Sanderson, 2022 ) as highlighted by numerous authors who have used it in their studies (e.g., Abeza et al., 2017 , 2019 , 2020 ; Su et al., 2020 ; Williams and Chinn, 2010 ).

Merging the roots of relationship marketing theory (Möller and Halinen, 2000 ) and the particular characteristics of the sports sector, and taking into account the perspective of short-term transactions and immediate economic benefits (Abeza et al., 2017 ), social media represents opportunities for better knowledge about fans, more advanced consumer–organisation interaction, efficient fan engagement, efficient use of resources and agile evaluation of the relationship between fans and organisation (Abeza et al., 2019 , 2020 ). In view of this, and in line with Abeza and Sanderson ( 2022 ), social media thus becomes a channel through which to establish, maintain and cultivate long-term relationships beneficial to both parties (in our study, football clubs and fans).

Previous studies have addressed the use of specific social media in the context of sports, such as Facebook (Achen, 2019 ; Meng et al., 2015 ; Pegoraro et al., 2017 ; Waters et al., 2009 ), Twitter (Blaszka et al., 2012 ; Hambrick et al., 2010 ; Lovejoy and Saxton, 2012 ; Winand et al., 2019 ; Witkemper et al., 2012 ) and Instagram (Anagnostopoulos et al., 2018 ; Machado et al., 2020 ; Zakerian et al., 2022 ), because of the relevance in the use of these platforms in the sports sector. From another broader perspective, Solanellas et al. ( 2022 ) propose a practical analysis of multiple social media in sports organisations from a content categorisation point of view.

The results and contributions of the studies mentioned above, reveal the importance of further exploring the social media fan engagement phenomenon as a strategic perspective (Tafesse and Wien, 2018 ) and the added value that social media can generate in sports. In this sense, it is relevant for sports managers to know which techniques, methodologies and perspectives to use. Furthermore, as stated by Abeza and Sanderson ( 2022 ), it is necessary to go deeper into the theories behind its use. Taking these aspects into account, this work presents a new instrument of observation and measurement of social media posts by football organisations, as a basis for understanding and deepening the knowledge about the digital audience and its impact on the different objectives of the organisation. Thus, the study draws on relationship marketing theory to better understand how sports managers can make the most of the possibilities offered by social media to generate added value from the interaction between fans and football clubs. Particularly, the developed instrument focuses on the analysis of the type of content published by football clubs, categorising it into dimensions, as well as the engagement of the different publications according to the type of dimension to which they belong.

With a view to the implementation of the instrument, and to contribute to the literature related to the use of social media as a marketing tool in sports, this study analyses Facebook, Twitter and Instagram posts issued by elite football clubs from Europe, South America and North America, using a practical approach to content categorisation and taking the engagement factor as a key element for comparison.

Methodology

This study adopts an exploratory, descriptive, and comparative research design (Andrew et al., 2011 ) using the observational method and content analysis techniques. Content analysis involves the recounting and comparison of content, followed by the interpretation of the underlying context. It has been widely used in social media communication research, specifically in sports settings (e.g., Anagnostopoulos et al., 2018 ; Wang and Zhou, 2015 ; Winand et al., 2019 ), to interpret textual data through systematic classification, coding, and identifying themes or patterns (Hsieh and Shannon, 2005 ). First, exploratory studies are particularly useful when the phenomenon under investigation is in constant evolution (such as social media as a marketing tool), as well as when there are several factors and variables at play (Andrew et al., 2011 ). In this study, these are linked to the engagement that can be caused by the type of content or format used by elite football clubs on their social media accounts. Second, the descriptive aspect of the research design aims to describe and quantify the engagement levels in social media for the selected football clubs. By Collecting and analysing quantitative data on the interaction metrics, including likes, comments, shares, and follower counts, the study provided a comprehensive overview of the current state of engagement, and other variables, among the clubs, helping to build a foundation for further analysis and comparison. Lastly, the comparative aspect of the research design (Andrew et al., 2011 ) is valuable in this study because it enables a cross-regional analysis of three of the most traditional social media platforms. The study compared the engagement practices, elements, and strategies across three key regions of the football industry worldwide. Understanding potential differences can be useful for sports managers to design more optimised social media marketing strategies.

Considering the study design and observational method applied in this research (Anguera-Argilaga et al., 2011 ), a nonprobable sample design (see Battaglia, 2008 ) was established following several steps to make the following three decisions: (1) selection of football clubs, (2) social media platforms, and (3) period of time studied.

First, a geographical criterion was used to determine the origin of the football clubs under study. This criterion was based on a comprehensive and global perspective, considering factors such as historical significance, popularity, sporting achievements, and the modernisation of football worldwide. Based on these considerations, three regions were selected for analysis: Europe and South America, renowned for their broad global relevance and football tradition (e.g., the winning national teams of the 22 editions of the FIFA World Cup so far are from Europe and South America [Venkat, 2023 ]). Next, North America was chosen for its ascending market growth potential and global efforts to promote football. This is exemplified by upcoming milestones, such as the organisation of the FIFA World Cup 2026 in the United States, Mexico, and Canada, as well as the recent arrival of Lionel Messi into Major League Soccer (see Mizrahi, 2023 ). These three regions are governed by the three most influential regional football bodies of FIFA: Europe (UEFA), South America (CONMEBOL), and North America (CONCACAF). Second, to select the most relevant football clubs in these three regions, we followed some of the selection criteria set in similar studies (e.g., Anagnostopoulos et al., 2018 ; Maderer et al., 2018 ). Therefore, the rankings of four of the most influential football organisations or websites were considered: (1) the International Federation of Football History and Statistics (IFFHS) club ranking, (2) the Football World Rankings website, (3) the FIFA club and league ranking, and (4) the Transfermarkt player ranking website (of great relevance in the player transfer market). As a result of this process, 24 teams were pre-selected (9 from Europe, 9 from South America and 6 from North America) according to the objectives and the study design and the author’s agreement (Andrew et al., 2011 ; Anguera-Argilaga et al., 2011 ; Battaglia, 2008 ; Hernández-Sampieri et al., 2014 ). Finally, a random draw was made resulting in a selection of six teams from Europe, six from South America and four from North America (with a limit of two teams per league). This process resulted in the 16 teams whose use of social media is analysed in this study (see Table 1 ).

Following, social media to be analysed in the study were selected. It was noted in the literature that Facebook had been one of the first social media to be used by football clubs and other sports organisations, either to connect with fans or purely for informational purposes (Achen, 2019 ; Waters et al., 2009 ). Twitter and Instagram are also platforms that have become relevant, not only for marketers in sports but also in other sectors (Anagnostopoulos et al., 2018 ; Wang and Zhou, 2015 ). Although the use of Facebook, Twitter and Instagram as marketing tools for football clubs has been studied (e.g., Machado et al. 2020 ; Maderer et al. 2018 ; Nisar et al., 2018 ), there is a lack of literature comparing their potential engagement across a sample of teams from different geographic regions. Thus, it was deemed appropriate to select these three social media sources for our study.

Finally, the periods over which the publications were to be extracted were determined. Among other authors, Ashley and Tuten ( 2015 ) point out that, in a social media environment, two to four weeks are sufficient for a wide variety of posts to be made in a regular and cyclical context, excluding exceptional milestones or events that could have an extraordinary impact on engagement and that could bias regular reading. Therefore, 45 days for each club and each social media is set as an appropriate observation period.

Once the sample selection criteria had been defined, the links of all publications from the clubs selected in the study on the three social media were extracted through the Fanpage Karma software that allows data to be collected and interpreted (Lozano-Blasco et al., 2021 ). After prior data analysis, the final sample consisted of 19,745 publications, a very similar figure to that used in other related studies (e.g., Maderer et al., 2018 ; Yan et al., 2019 ).

Instrument and research procedure

Based on the review of the techniques and methodologies used to analyse the use of social media as a marketing tool for football clubs in previous studies, we proceeded to design and develop an observation and data collection instrument in a Microsoft Excel Spreadsheet (.xlsx format), taking as a starting point the model of content analysis proposed by Solanellas et al. ( 2022 ). Due to the nature of the study, the .xlsx data collection format was chosen for its flexibility, allowing for manual data collection and the application of the categorisation tool post-by-post. This format has been successfully used as a data collection tool in previous social media content analysis studies in football (e.g., López-Carril and Anagnostopoulos, 2020 ).

To ensure its rigour, the codebook was subsequently submitted for review to nine field experts. The selection of these experts was undertaken via judgmental nonprobability sampling, a method commonly employed in the literature due to the specialised and ever-evolving nature of the subject (Andrew et al., 2011 ). These individuals were chosen based on specific criteria, encompassing their professional roles in specialised, coordinating, managerial, or directorial positions tied to the digital domain. Moreover, their academic background, particularly in marketing, methodology, or digital tools, was considered. To ensure an extensive grasp of the subject matter, the chosen experts were required to have a minimum of five years of experience in the area and to be actively participating in their respective roles. This approach aimed to incorporate diverse viewpoints, offering insights from a spectrum of angles relevant to this research. As a result, the panel of experts was comprised of the following professionals: the Head of Digital from a prominent European professional football league (1), a Marketing Manager and an International Communications Manager from leading professional football clubs (2), Directors of digital marketing and branding agencies (2), professors specialising in marketing and sports management at Spanish universities (2), and the Vice-President of Sales along with the Head of Digital from sports business intelligence consultancies (2).

Semi-structured interviews were undertaken with these chosen experts to delve into pertinent aspects linked to the study. An interview guide was developed, following the methodological aspects indicated in specialised works in this field (see Andrew et al., 2011 ; Anguera-Argilaga et al., 2011 ). Furthermore, the interview guide encompassed critical aspects of social media management and relevant facets of football club management (e.g., post formats, observation timeframes, platforms for capturing and analysing social media posts), drawing upon the elements and variables derived from studies conducted by Parganas and Anagnostopoulos ( 2015 ) as well as Solanellas et al. ( 2022 ). Additionally, these interviews comprised discussions about the conception and execution of the observation tool, which was employed as a supplementary instrument for data collection. Further variables relevant to the research objectives were explored within these interviews.

The qualitative insights garnered from the experts’ conclusive remarks offered valuable suggestions that contributed to refining the study’s development and enhancing the observation tool. This iterative approach ensured the harmonisation of the tool with the research objectives and its effective alignment with the study’s research questions. After incorporating the modifications suggested in the experts’ evaluations, the study’s codebook adhered to the variables and categories illustrated in Table 2 .

The .xlsx instrument sheet was then pilot-tested. Seventy-five publications (25 from Facebook, 25 from Instagram and 25 from Twitter) from three different football clubs were randomly selected, conforming to a total sample of 225 publications. The data were collected in an observation sheet in .xlxs format for analysis purposes. During the analysis process, including the discussion of possible discrepancies in interpreting each publication as belonging to one or another of the dimensions of the study’s codebook, the authors decided that each publication would be classified only in one dimension, depending on the type of content that predominates in each post.

To measure the level of reliability and accuracy of the instrument (Andrew et al., 2011 ), the intra-observer reliability method was applied, incorporating 10–12 minute breaks every 40–45 min of observation. After 15 days, the same publications were re-coded using the same established protocol. The results of the coding provided a Kappa coefficient of 0.949, demonstrating a very high level of agreement and reliability, following the scale of Landis and Koch ( 1977 ).

To measure the reliability and accuracy of the instrument (Andrew et al. 2011 ), the intra-observer reliability method was applied. In the first stage, the data was collected and coded post-by-post by applying the xlsx. sheet, incorporating 10–12 minute breaks every 40–45 min of observation to ensure the quality of the data observed and collected. The same posts were re-coded using the same established protocol in the second stage. To ensure a more accurate application of the codebook and to avoid potential bias, a 15-day impasse was established between the two data collections. The coding results between the two stages provided a Kappa coefficient of 0.949, demonstrating a very high level of agreement and reliability, following the scale of Landis and Koch ( 1977 ).

Finally, based on the interaction data collected with the data collection instrument, the variable of engagement with the publications was calculated by adapting the formulas used by the Fanpage Karma ( 2022 ) and Rival IQ (Feehan, 2023 ) platforms (Fig. 1 ).

Adapted from Fanpage Karma ( 2022 ) and Rival IQ (Feehan, 2023 ) platforms.

Therefore, after the protocol and the .xlsx observation instrument sheet were tested and validated, the final procedure was established as follows: (a) social media posts from Facebook, Twitter and Instagram of the selected football clubs were extracted automatically using the FanPage Karma license and added to the .xlsx observation instrument sheet; (b) according to the Study Codebook (see Table 2 ) the data was collected and registered manually into the .xlsx observation instrument sheet by clicking the posts one by one; c) we proceeded to set up a database coding the variables from the data collected to perform the statistical analyses.

Data analysis

A descriptive analysis of the engagement generated by publications on social media and their content (dimensions and formats) on Facebook, Instagram and Twitter was carried out. To analyse the differences in engagement generated by the posts on each social media according to their content, we used the t-test for independent samples and the one-factor ANOVA. The significance value established is <0.05. A chi-square test and correspondence analysis were applied to identify and visualise points of association between the key variables. Data analysis was performed using the SPSS statistical package, version 27.0.

As shown in Table 3 , of the 19,745 posts observed and analysed, Twitter accounted for 64%, followed by Facebook at 22% and Instagram at 14%. However, from the point of view of engagement, Instagram reflects an average of 1.873, well above the other social media. Facebook follows it with 0.112 and Twitter with 0.045, showing an inverse behaviour to the number of posts made.

Frequency and engagement

In Fig. 2 , we can observe the strategy used by each club in terms of the frequency of posts on Facebook, Twitter and Instagram, as well as the levels of engagement obtained. On Facebook, the football clubs analysed posts at different frequencies. In Europe, we observe that the clubs with the highest frequency of posts are Liverpool FC and Manchester United FC, with n = 445 and n = 486, respectively. In contrast, the Spanish clubs (Real Madrid FC and FC Barcelona) have the lowest frequency of posts ( n = 195 and n = 118, respectively). On the other hand, beyond this difference in frequency, they have very similar engagement ratios.

Frequency of posts and level of engagement generated on Facebook, Twitter and Instagram by the football clubs selected for this study (organised by regions).

The club with the highest frequency of publications is CR Flamengo from Brazil ( n = 644); however, SE Palmeiras, the other Brazilian club studied, despite registering fewer publications in the same period ( n = 289), shows much higher levels of engagement. SE Palmeiras (Brazil), Club Olimpia and Club Cerro Porteño (Paraguay), CF America (Mexico) and Atlanta United FC (USA) show the highest levels of engagement, with similar posting frequencies (between n = 142 and n = 241). On Twitter, the highest frequencies of posts were published compared to Facebook and Instagram, with CR Flamengo and Atlanta United FC being the clubs that posted the most ( n = 1606 and n = 2096, respectively). However, the levels of engagement identified show similar and homogeneous levels in the period analysed, regardless of the frequency of publications. On the other hand, the highest engagement levels were observed on Instagram, with a lower frequency of publications in all cases. Football clubs SE Palmeiras, CA River Plate, CF America and Atlanta United FC have the highest engagement values (2.5 and 3), with posting frequencies ranging from n = 91 to n = 154. European football clubs have very similar engagement ratios (around 1.00), while North American football clubs have different engagement values despite having similar posting frequencies ( n = 91 and n = 154).

Content dimensions of publications

As shown in Fig. 3 , we observe the dimensions proposed in this study, comparing the social media analysed and the engagement generated by each category. From this point of view, in terms of frequency, the “Marketing” and “Sport” dimensions are observed as the most used publication approaches by football clubs, followed by the “Institutional” dimension, “Commercial” and, finally, “ESG”. This order of frequency applies to Facebook, Twitter and Instagram.

Categorisation in the posts’ dimensions and their relationship with the engagement generated by Facebook, Twitter and Instagram of the football clubs analysed.

In terms of engagement, the social media Instagram is the one that registers considerably higher values than the rest of the social media analysed, with the “Marketing” dimension generating the highest engagement (2.03). It is followed by the “Institutional” dimension (1.78) and the “Sports” dimension (1.74), closing with the “Commercial” and “ESG” dimensions, with values of 1.54 and 1.41, respectively. Facebook is the following social media that generates the highest engagement.

In the case of Facebook (see Supplementary Table S1 ), the findings show a significance of the engagement means between the “Commercial” and the “Sports” ( p = 0.000 < 0.05), “Institutional” ( p = 0.001 < 0.05) and “Marketing” type of the posts in Facebook.

On the other hand, Twitter (see Supplementary Table S2 ) is the one that generates the minor engagement, with very similar values between the different dimensions, despite being the one with the highest frequency of publications (Fig. 3 ). Unlike the previous dimensions, the “Institutional”, “ESG”, and “Commercial” dimensions are those with the highest engagement values (0.07), followed by the “Marketing” and “Sports” dimensions (both with 0.04). However, in this social media platform, the “Institutional” type of content is statistically significant with “Sports” ( p = 0.000 < 0.05), “Commercial” ( p = 0.000 < 0.05) and “Marketing” ( p = 0.000 < 0.05). Also, we can find significant engagement results between the “ESG” and the “Commercial” ( p = 0.033 < 0.05) dimensions.

On Instagram (see Supplementary Table S3 ), the “Marketing” dimension has the highest engagement value, as does the “Institutional” dimension (both with 0.12). It is followed by the “Sports” dimension (0.11), “ESG” (0.10) and finally, “Commercial” (0.07) (Fig. 3 ). Nevertheless, as difference of Facebook and Twitter, the findings show a strong relevance of “Marketing” dimensions posts (Supplementary Table S3 ), linked significantly with “Sports” ( p = 0.000 < 0.05), “Commercial” ( p = 0.000 < 0.05) and “Institutional” ( p = 0.002 < 0.05).

Types of formats in publications

Nine combinations of the most relevant formats have been identified in the publications analysed (Table 4 ), both in the frequency of use and engagement they generate.

On Facebook, the most frequent formats are “Text/Image” and “Text/Video” ( n = 2031 and n = 1265, respectively). However, the format with the highest engagement is “Image” (0.23), followed by “Text/Image” (0.13), “Text/Video” (0.12) and “Text/Link” (0.07). On Twitter, on the other hand, the “Text/Image” format is the most used ( n = 4412), “Text” ( n = 2499), “Text/Video” ( n = 2239) and “Image” ( n = 1534), with the “Text/Video” and “Text/Image” format combinations (0.07) registering the highest engagement. On Instagram, due to the nature of social media, the most frequent format is “Text/Image” ( n = 1986). In terms of engagement, the formats “Image” (2.20), “Text/Image” (1.95), “Text/Image/Polls” (1.93) and “Video” (1.84) have the highest values.

The correspondence analysis (Fig. 4 ) shows the degree of association between the variables and the categorisation dimensions proposed in this study in a relative position map. The chi-squared test yielded a result of 1027.65. The “Marketing” dimension shows a closer relationship with the “video” and “image” format resources. The “ESG” and “Institutional” content type shows an association with the “Image” and “Text” formats. The “Commercial” dimension, based on the characteristics of the categorisation, shows a relationship with the “Link” format as ideal points of association, considering the frequency and engagement analysed.

Correspondence analysis (dimensions and formats).

Nowadays, sports organisations and athletes use social media for communication purposes, brand positioning, visibility (Maderer et al., 2018 ; Winand et al., 2019 ; Zakerian et al., 2022 ) and even for potential business (Parganas and Anagnostopoulos, 2015 ), dedicating effort and resources. Previous studies reinforce the need to categorise the message delivered to understand this phenomenon according to the objective (Filo et al., 2015 ) and content analysis for effect (Meng et al., 2015 ). However, its optimal use still leaves many questions. The complexity of the market is evolving towards the need to understand the fan as a premise in a sector characterised by its high emotional charge. In the past, strategies focused on attracting and retaining fans. However, the current trend shows increased relevance in generating engagement (Oviedo et al., 2014 ) to generate links with fans. The sports industry, especially in the digital environment, is in an era where the goal is not just getting new followers and post social media content but interact and engage “to know the users better”.

First, this study provides evidence of relevant frequency-engagement relationships according to the dimensions of the study, depending on the type of social media used (Facebook, Twitter and Instagram). Regarding the dimensions of the content published, the posts related to “Marketing” and “Sport” are the most frequent due to the natural and traditional use of these tools as communicative, brand positioning and informative elements (Lee and Kahle, 2016 ; Rehman et al., 2022 ; Winand et al., 2019 ). This is attributable to the need for clubs to generate emotional content (such as videos or images of past iconic matches or campaigns involving athletes), on the one hand, and to broadcast messages alluding to sporting performance and results. Nevertheless, the findings show different engagement impacts not directly linked to the frequency of the posts but influenced by other elements, such as the social media platform, the dimension of the content and the format. The evidence shows there are specific content dimensions that statistically generate more engagement in each platform.

On Facebook, the most traditional platform football clubs use provides a more balanced frequency-engagement ratio, with a strong engagement with “commercial” content. This platform was one of the social media platforms that started monetising in other industries, characterised for its high brand impact, where the know-how and the platform interphase are more friendly to focus on this type of posts (and in some cases, to launch joint posts with brands). Even with the positive engagement impact of this platform, it is observed that efforts of this nature in the digital sphere are scarce in comparison to the rest, making this a relevant aspect in the spectrum of growth and an opportunity to explore, especially with the new assets that are appearing in the market and the growth of e-commerce.

On Twitter, on the other hand, the dimension that works best for engaging in “Institutional” is linked to “Sports”, “Marketing” and “Commercial” content, but not with “ESG”. However, the “ESG” linked with “Commercial” dimensions statically gets significantly more impact on this platform. The “ESG” dimension is emerging as this platform is used for promoting socio-political activities and promoting more altruistic purposes as previous authors as López-Carril and Anagnostopoulos ( 2020 ), and Sharpe et al. ( 2020 ) noted. This strategy shows a possible intention to use social media not only for marketing (communication) or sporting purposes but also as an element with socio-political aspects. The nature of Twitter as a microblogging site with the highest number of posts with the lower means of engagement, is more attractive for the audience looking for quick and summarised information because of its ability to increase the visibility and awareness of fans (Abeza et al., 2017 ). Sports managers can focus on this type of message for a potential higher engagement on Twitter.

In contrast, on Instagram, the focus is on “Marketing” content. This platform shows the lowest number of post frequency, with a high engagement means, attributable to the platform’s audio–visual formats and more interactive content, ratifying its growing popularity among users. As a fast-growing platform, there is a major link with “Sports”, “Institutional” and “Commercial” dimensions, which makes it an ideal platform for emotional content, easy to connect with brands, athletes, and sports properties, counting with a larger and more varied audience looking mainly, as the evidence suggests, for entertainment and club’s closeness perception. Therefore, like Anagnostopoulos et al. ( 2018 ), we recommend sports managers use Instagram for marketing purposes, considering the context as a relevant factor.

Finally, this study reveals the post format’s relevance as another key element. In this sense, on Facebook, the highest engagement values are generated by “Image” and “Text/Image” formats, as on Instagram and Twitter; however, in each social media platform, the frequencies generated by these records are different. In any case, the power of the image as valuable content in marketing stands out, as it has also been highlighted in previous studies (e.g., Anagnostopoulos et al., 2018 ; Doyle et al., 2022 ; Machado et al., 2020 ). Nevertheless, the results obtained regarding the engagement triggered by video format posts on Facebook, Twitter and Instagram are not as conclusive, as other studies have pointed out (e.g., Su et al., 2020 ). Probably because these social media are not focused on that format as other social media such as TikTok or YouTube may be. Regardless, based on the results obtained, it is necessary for sports managers and academics to continue to explore and make the appropriate combinations of the dimensions of content type categorised in this study, the publication format, as well as the social media used to channel them.

Theoretical implications

Built upon the framework of relationship marketing, this study brings theoretical value to the realms of sports marketing, sports management, and fan engagement, spanning across four distinct lines of action.

Firstly, the research introduces a novel theoretical approach to social media strategies by employing a 5-dimensional content categorisation system aligned with the strategic pillars of football organisations. Previous studies have predominantly approached the role of social media in sports reactively, primarily focusing on communication and branding aspects. In contrast, this study contributes to the literature by adopting a strategic perspective towards social media, establishing a linkage between the study dimensions and football club strategies. This foundation paves the way for future research to delve deeper into each proposed dimension, potentially identifying sub-groups and exploring them in greater detail. The proposed dimensions serve to systematically organise the primary facets of football organisations for digital context analysis, a realm of increasing importance within the sports industry. As such, this work marks a pioneering step towards a novel approach in this area of study.

Secondly, this study establishes a fresh frequency-engagement approach for social network management, dispelling the notion that post frequency directly correlates with generated engagement. In doing so, this work highlights additional pivotal factors beyond post frequency that influence engagement among users of football-related social media. This perspective is aligned with the ethos of Web 2.0, underscoring the significance of engaging and connecting with fans.

Thirdly, from a theoretical perspective, this study introduces an innovative analytical proposition focusing on prominent international football clubs. This innovation is realised through the calculation and translation of engagement ratios, facilitating cross-entity comparisons independent of geographical location and follower count. The instrument developed and applied in this study acts as a tool to identify valuable digital practices within the industry.

Finally, this study stands out by conducting simultaneous analyses of posts across three prominent social media platforms (Facebook, Twitter, and Instagram), adopting a distinctive multi-platform approach that is seldom observed in comparable studies which often focus on a single social media platform. Gaining insights into the effects of cross-platform and cross-format postings can empower sports managers to make strategic decisions with a comprehensive perspective.

Practical implications

This study introduces a novel practical tool designed for the computation of fan engagement across the Facebook, Twitter, and Instagram accounts of football clubs globally. Consequently, sports managers can employ this instrument to gain a more realistic comprehension of the performance of social media accounts belonging to clubs. Furthermore, the developed tool facilitates the assessment of fan engagement in relation to the content type being published. This capability can aid sports managers in fortifying the bond between clubs and their followers by generating heightened value through strategic social media initiatives.

It is important to note that sports managers should consider both internal factors (club tradition, organisational culture) and external factors (competition, fan behaviour, sports results) within the context of clubs. This consideration is essential for developing and planning optimal digital strategies and for generating the best possible engagement with the audience. This research furnishes empirical evidence for understanding, in a practical and actionable manner, the pivotal components of a social media post. This understanding permits the visualisation of optimal combinations of these elements, thereby increasing the likelihood of sports managers guiding the club toward success and fostering substantial user engagement. Therefore, football team managers can apply the findings of this study to plan, monitor, and evaluate the club’s social media content for increased engagement and “closeness” with digital fans. They can combine various formats based on individual post requirements to achieve the desired results. Additionally, football team managers can analyse club identity and overall strategies more practically and coherently, facilitating the planning and execution of more effective commercial, brand positioning, institutional, and other relevant digital goals, with engagement serving as a key metric.

Conclusions

Social media plays a key role in today’s sports management, especially in football clubs, due to its global reach and ability to interact and connect with fans in an industry of great popularity, emotional charge, and economic, political and social impact. This exploratory research grounded in relationship marketing theory provided a comparison of the engagement generated by elite football clubs under a unique categorisation proposal, derived and adapted from existing literature, which addresses dimensions linked to strategic areas of football organisations and takes into consideration key elements such as frequency and format combinations used to analyse the efficiency of posts on Facebook, Twitter and Instagram.

Based on the results obtained, three lines of action stand out. First, concerning the type of content of the post, the “Marketing” and “Sports” dimensions are the preferred categories for football clubs in terms of post frequency. Regarding the engagement rates, on Facebook, the “Commercial” dimension shows an opportunity for growth and development due to the good engagement impact and due to the technological boom and the emergence of new digital assets. On Twitter, the emerging “ESG” linked to “Commercial” perspective and the “Institutional” dimension gets a significant impact on Twitter. On Instagram, the “Marketing” dimension linked to “Sports”, “Institutional” and “Commercial”, makes this platform ideal for emotional and marketing purposes. Second, concerning social media sources, this study provides evidence that Instagram is the social media that generates the most engagement using the lowest frequency of posts, followed by Facebook and Twitter. There is no direct evidence that links the post’s frequency with the engagement generated. Finally, concerning the type of format of the post, the combination of formats that generates the most engagement in all cases is “Image”, “Text/Image”, and “Text/Video”.

In short, this research stimulates a practical reflection for professionals and academics on the exploration, analysis, and evaluation of the management of social media in football clubs, using the observation method and content analysis techniques, applying elements of reliability and scientific rigour. The results obtained in this study offer practical and managerial implications in sports management, fan engagement, digital marketing, and social media, among others, through a proposal for categorisation and unique variables, taking engagement and its influence within the context of analysis as the axis.

The above conclusions should be taken into consideration viewing a series of limitations of the study. Firstly, the sample is limited to one sport (football) and not a large number of football clubs from different regions of the world. Secondly, despite the high number of posts analysed, these are located over a short period of time, and it may be relevant to analyse the engagement of posts at different times of the season, as these can influence the type of content and the engagement of fans with the posts. Thirdly, the study is limited to analysing engagement on Facebook, Twitter and Instagram, leaving aside the analysis of the possibilities that other booming social media, such as TikTok or Twitch, are having in the field of marketing. Nevertheless, these limitations can be a starting point for future research lines including, among others: (a) to assess the application and feasibility of the technique for measuring social media engagement included in this work in other football organisations (e.g. leagues) or social media platforms (e.g., TikTok, Twitch); (b) to incorporate new variables of study (e.g., size of the social mass of sports clubs, financial budget, trophies won); (c) to conduct the study considering different phases of the sports season (e.g.; preseason, season, playoffs; postseason); (d) to analyse fan engagement relation of geographical regions to understand the digital user’s behaviours; (e) to conduct the study adding engagement prediction models in social media; and (f) to incorporate this model on an AI language to suggest and predict digital user engagement in a simulated context.

Data availability

The datasets generated and analysed during the current study are available from the corresponding author on reasonable request.

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Acknowledgements

The authors would like to acknowledge the experts who contributed their excellent technical knowledge and valuable inputs to the development of this work and the Fanpage Karma platform for providing the software licence to support this research. Edgar Romero-Jara would like to acknowledge the funding support of the pre-doctoral scholarship “National Academic Excellence Scholarship Programme Carlos Antonio López (BECAL)”, granted by the Government of Paraguay. Samuel López-Carril would like to acknowledge the funding support of the postdoctoral contract “Juan de la Cierva-formación 2021” (FJC2021-0477779-I), granted by the Spanish Ministry of Science and Innovation and by the European Union through the NextGenerationEU Funds (Plan de Recuperación, Transformación y Resilencia).

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ER-J (corresponding author) and FS: conception and design of the work. ER-J and JM: analysis and methodology. ER-J and SL-C: literature review, interpretation of data, drafting of the work. FS: supervised this work. All authors made substantial contributions, discussed the results, revised critically for important intellectual content, and approved the final version of the work.

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Romero-Jara, E., Solanellas, F., Muñoz, J. et al. Connecting with fans in the digital age: an exploratory and comparative analysis of social media management in top football clubs. Humanit Soc Sci Commun 10 , 858 (2023). https://doi.org/10.1057/s41599-023-02357-8

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33 Critical Analysis Examples

Critical Analysis Examples

2. Evaluating Sources

3. Identifying Similarities

4. Identifying Differences

6. Identifying Oversights

7. Fact Checking

8. Exploring Counterexamples

9. Assessing Methodologies

10. Exploring Alternative Explanations

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Analysis and Bloom’s Taxonomy

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