capstone project for marketing

News Business

How to Plan a Successful Digital Marketing Capstone Project

Guest Blogger

Share this post

By Christopher Hill

One of the benefits of the UVM Digital Marketing Fundamentals course is that students are exposed to a variety of digital marketing channels. This includes Social Media, Search Engine Optimization, Display, and Paid Advertising, Email Marketing, Mobile Marketing, and Analytics. Over the course of eight weeks, students learn the inner workings of these channels from instructors who actually work in those fields. All of this to prepare their capstone project, a presentation of a marketing plan that serves as the ultimate display of a student’s fundamental knowledge of digital marketing. 

However, the question many potential students ask before starting the course is “How can I possibly plan, create, and build a marketing plan in just under eight weeks?” 

What is the Capstone Project?

The assignment is simple: consider a problem facing a brand of the student’s choosing and build a multifaceted marketing campaign that they believe can solve it. Students are able to select any brand they desire, even the brand that they currently work for or plan to interview with in the future. They’re also able to choose the specific challenge for that brand that they want their eventual marketing plan to face. And it’s the selection of that challenge that begins to piece the puzzle together for students. Because the challenge chosen could impact the type of digital marketing campaign one would choose. 

For example, a student who chooses a challenge of a “new product launch” might feel that the best marketing campaign for them would be a  product giveaway . Or a brand that needs to “increase customer loyalty” might be a good candidate to consider a  contest  or  mobile app . These options are provided to students when the class starts so it’s more of a match game than it is pulling something unknown from a hat. There is certainly nuance, but students have a lifeline in the Digital Marketing Fundamentals instructors who are there to help guide them. 

The lovely part is, there are typically no wrong answers during the selection part of the process, with the most important thing being that a definitive brand, challenge, and campaign are chosen. However, there is a common trap that can derail the campaign discussion, and that is for a student to consider it good enough to simply say that they’ll use multiple marketing channels to market their brand better. This eliminates the focus for the student and therefore makes their job much harder. Rather than demonstrating the  correct and specific  use of the included marketing channels that are relevant for a particular campaign, they are instead only capable of showing a  general  use of the marketing channels, which isn’t what the capstone project is for. 

Every capstone should feature more than one digital marketing channel, as a truly good marketing campaign typically does. It’s the goal of the course for students to learn when and how to use these marketing channels, which is why the initial selection process is so crucial.

Which Marketing Channels Should I Choose for my Capstone Project?

This is the biggest question for the students in Digital Marketing Fundamentals Professional Certificate . But it’s also one that students don’t need to have an answer for in the first week. As the course unfolds, there are a number of opportunities for students to learn about the various marketing channels. This includes the weekly live sessions where the instructors, subject matter experts in their field, touch on all the key takeaways and applications for that module’s channel. So students can file away tactics and use cases for their own capstone project. 

But aside from this, one of the most basic ways for students to figure out which marketing channels they should use for their capstone is to consider the basics of their challenge and campaign. For example, if the challenge is to increase leads consider these questions: where is the brand currently getting leads? Do they have a submission form on their website? If it is, then that automatically opens the door for marketing channels like Search Engine Optimization and/or Paid Advertising, channels that to varying degrees rely on web pages for lead capturing. Do the brand’s social media pages link back to the website? Well, there is another channel for the student to consider. 

Sometimes, it’s that simple to get started and if the student isn’t sure of where to begin, then the instructors are there to provide some firm direction and context.

So even though it seems daunting, the capstone project is actually one of the many elements of the Digital Marketing Fundamentals course that students will find rewarding. It helps them see the marketing landscape through the eyes of a seasoned digital marketer, while also giving them something tangible to include in their portfolios, should they find themselves on the job hunt . Going through this course can be one of the best ways to gain a working knowledge of a number of channels, as well as build a foundation for what could be your future career path.

Christopher Hill is a Senior Account Executive at  PureRED  and Academic Coach in  The University of Vermont’s Digital Marketing Professional Certificate  program. In addition to his work as a digital marketer, Hill is a published author, father, husband, and avid sports fan.

Related Posts

Explore our favorite articles from students, faculty and the broader community

Women in Craft Beer: Celine Frueh Shares 5 Ways To Land a Brewery Job

Do You Have Effective Leadership Skills?

An Expert’s Guide to Successful Project Management

The Best 150 Capstone Project Topic Ideas

Table of contents

• 1 What is a Capstone Project?
• 2 15 Amazing Capstone Project Ideas for Nursing Course
• 3 15 Attractive Computer Science Capstone Project Ideas
• 4 15 High School Education Capstone Project Ideas for Inspiration
• 5 15 Capstone Project Topics in Information Technology – Search for Your Best
• 6 15 Interesting Psychology Capstone Project Ideas
• 7 15 Capstone Project Ideas for Management Course
• 8 15 Capstone Project Ideas for Your Marketing Course
• 9 15 Best Capstone Engineering Project Ideas
• 10 15 Senior Capstone Project Ideas for MBA
• 11 15 Capstone Project Ideas for an Accounting Course
• 12 Capstone Writing: 10 Essential Steps

The long path of research works ahead, and you can’t find any capstone project ideas that would be interesting and innovative? The task can seem even more challenging for you to feel all the responsibility of this first step. The top 150 capstone ideas presented below aim to make a not-so-effort-consuming choice.

You’ll be covered in major subjects with the list of the capstone project topics we’ve picked for you. Read on, and you’ll get ideas for capstone projects in information technology, nursing, psychology, marketing, management, and more.

What is a Capstone Project?

Educational institutions use the capstone project to evaluate your understanding of the course on various parameters. For the students, the work on the project gives an excellent opportunity to demonstrate their presentation, problem-solving and soft skills. Capstone projects are normally used in the curriculum of colleges and schools. Also called a senior exhibition or a culminating project, such assignments mark the end of a course.

This assignment has several different objectives, among which are the following:

• to encourage independent planning,
• to learn to meet up deadlines,
• to practice a detailed analysis,
• to work in teams.

It’s not that easy to pick the right capstone paper topic. The problem intensifies as each student or separate team have to work on a single assignment which has to be unique. The best capstone project ideas may possibly run out. However, whatever topic you opt for, you’d better start your preparation and research on the subject as early as possible.

15 Amazing Capstone Project Ideas for Nursing Course

Studying nursing is challenging, as it requires a prominent theoretical foundation and is fully practical at the same time. You should have to do thorough research and provide evidence for your ideas, but what to start with? The preparation for your  capstone project in nursing won’t be overwhelming if you use these capstone title ideas:

• Innovation and Improvement in Nursing
• Vaccination Chart Creation
• The Role of Nurses in Today’s Society
• Shortage in Nursing and Its Effects on Healthcare
• Evidential Practices and Their Promotion in Nursing
• Global Changes in the Approach to Vaccination
• Top Emergency Practices
• Preventive Interventions for ADHD
• Quality of Nursing and Hospital Personnel Shifts: The Interrelation
• Ways to Prevent Sexually Transmitted Diseases
• Brand New Approaches in Diagnostics in the Nursing Field
• Diabetes Mellitus in Young Adults: Prevention and Treatment
• Healthcare in Ambulances: Methods of Improvement
• Postpartum Depression Therapy
• The Ways to Carry a Healthy Baby

15 Attractive Computer Science Capstone Project Ideas

Computer science is so rapidly developing that you might easily get lost in the new trends in the sphere. Gaming and internet security, machine learning and computer forensics, artificial intelligence, and database development – you first have to settle down on something. Check the topics for the capstone project examples below to pick one. Decide how deeply you will research the topic and define how wide or narrow the sphere of your investigation will be.

• Cybersecurity: Threats and Elimination Ways
• Data Mining in Commerce: Its Role and Perspectives
• Programming Languages Evolution
• Social Media Usage: How Safe Is It?
• Classification of Images
• Implementation of Artificial Intelligence in Insurance Cost Prediction
• Key Security Concerns of Internet Banking
• SaaS Technologies of the Modern Time
• The evolvement of Mobile Gaming and Mobile Gambling
• The Role of Cloud Computing and IoT in Modern Times
• Chatbots and Their Role in Modern Customer Support
• Computer Learning Hits and Misses
• Digitalization of Education
• Artificial Intelligence in Education: Perspectives
• Software Quality Control: Top Modern Practices

15 High School Education Capstone Project Ideas for Inspiration

High school education is a transit point in professional education and the most valuable period for personal soft skills development. As a result, high school capstone project ideas cover a wide range of topics. They may range from local startup analysis and engineer’s career path to bullying problems. It’s up to you to use the chosen statement as the ready capstone project title or just an idea for future development.

• A Small Enterprise Business Plan
• Advantages and Disadvantages of Virtual Learning in Schools
• Space Tourism: The Start and Development
• Pros and Cons of Uniforms and Dress Codes
• What is Cyberbullying and How to Reduce It
• Becoming a Doctor: Find Your Way
• A Career in Sports: Pros and Cons
• How to Eliminate the Risks of Peer Pressure
• Ensuring Better Behaviours in Classroom
• Cutting-Edge Technologies: NASA versus SpaceX
• The Reverse Side of Shyness
• Stress in High School and the Ways to Minimize It
• How to Bring Up a Leader
• Outdated Education Practices
• Learning Disabilities: What to Pay Attention to in Children’s Development

15 Capstone Project Topics in Information Technology – Search for Your Best

Information technology is a separate area developed on the basis of computer science, and it might be challenging to capture the differences between them. If you hesitate about what to start with – use the following topics for the capstone project as the starting point for your capstone research topics.

• Types of Databases in Information Systems
• Voice Recognition Technology and Its Benefits
• The Perspectives of Cloud Computing
• Security Issues of VPN Usage
• Censorship in Internet Worldwide
• Problems of Safe and Secure Internet Environment
• The Cryptocurrency Market: What Are the Development Paths?
• Analytics in the Oil and Gas Industry: The Benefits of Big Data Utilization
• Procedures, Strengths, and Weaknesses in Data Mining
• Networking Protocols: Safety Evaluation
• Implementation of Smart Systems in Parking
• Workplace Agile Methodology
• Manual Testing vs. Automated Testing
• Programming Algorithms and the Differences Between Them
• Strengths and Weaknesses of Cybersecurity

15 Interesting Psychology Capstone Project Ideas

Society shows increasing attention to mental health. The range of issues influencing human psychology is vast, and the choice may be difficult. You’ll find simple capstone project ideas to settle on in the following list.

• The Impact of Abortion on Mental Health
• Bipolar Disorder and Its Overall Effects on the Life Quality
• How Gender Influences Depression
• Inherited and Environmental Effects on Hyperactive Children
• The Impact of Culture on Psychology
• How Sleep Quality Influences the Work Performance
• Long- and Short-Term Memory: The Comparison
• Studying Schizophrenia
• Terrorist’s Psychology: Comprehension and Treatment
• The Reasons for Suicidal Behaviour
• Aggression in Movies and Games and Its Effects on Teenagers
• Military Psychology: Its Methods and Outcomes
• The Reasons for Criminal Behavior: A Psychology Perspective
• Psychological Assessment of Juvenile Sex Offenders
• Do Colours Affect The Brain?

15 Capstone Project Ideas for Management Course

Studying management means dealing with the most varied spheres of life, problem-solving in different business areas, and evaluating risks. The challenge starts when you select the appropriate topic for your capstone project. Let the following list help you come up with your ideas.

• Innovative Approaches in Management in Different Industries
• Analyzing Hotels Customer Service
• Project Manager: Profile Evaluation
• Crisis Management in Small Business Enterprises
• Interrelation Between Corporate Strategies and Their Capital Structures
• How to Develop an Efficient Corporate Strategy
• The Reasons For Under-Representation of Managing Women
• Ways to Create a Powerful Public Relations Strategy
• The Increasing Role of Technology in Management
• Fresh Trends in E-Commerce Management
• Political Campaigns Project Management
• The Risk Management Importance
• Key Principles in the Management of Supply Chains
• Relations with Suppliers in Business Management
• Business Management: Globalization Impact

15 Capstone Project Ideas for Your Marketing Course

Marketing aims to make the business attractive to the customer and client-oriented. The variety of easy capstone project ideas below gives you the start for your research work.

• How to Maximize Customer Engagement
• Real Businesses Top Content Strategies
• Creation of Brand Awareness in Online Environments
• The Efficiency of Blogs in Traffic Generation
• Marketing Strategies in B2B and B2C
• Marketing and Globalization
• Traditional Marketing and Online Marketing: Distinguishing Features
• How Loyalty Programs Influence Customers
• The Principles of E-Commerce Marketing
• Brand Value-Building Strategies
• Personnel Metrics in Marketing
• Social Media as Marketing Tools
• Advertising Campaigns: The Importance of Jingles
• How to Improve Marketing Channels
• Habitual Buying Behaviours of Customers

15 Best Capstone Engineering Project Ideas

It’s challenging to find a more varied discipline than engineering. If you study it – you already know your specialization and occupational interest, but the list of ideas below can be helpful.

• How to Make a Self-Flying Robot
• How to Make Robotic Arm
• Biomass Fuelled Water Heater
• Geological Data: Transmission and Storage
• Uphill Wheelchairs: The Use and Development
• Types of Pollution Monitoring Systems
• Operation Principles of Solar Panels
• Developing a Playground for Children with Disabilities
• The Car with a Remote-Control
• Self-Driving Cars: Future or Fantasy?
• The Perspectives of Stair-Climbing Wheelchair
• Mechanisms of Motorized Chains
• How to Build a Car Engine
• Electric Vehicles are Environment-Friendly: Myth or Reality?
• The Use of Engineering Advancements in Agriculture

15 Senior Capstone Project Ideas for MBA

Here you might read some senior capstone project ideas to help you with your MBA assignment.

• Management Strategies for Developing Countries Businesses
• New App Market Analysis
• Corporate Downsizing and the Following Re-Organization
• How to Make a Business Plan for a Start-Up
• Relationships with Stakeholders
• Small Teams: Culture and Conflict
• Organization Managing Diversity
• What to Pay Attention to in Business Outsourcing
• Business Management and Globalization
• The Most Recent HR Management Principles
• Dealing with Conflicts in Large Companies
• Culturally Differentiated Approaches in Management
• Ethical Principles in Top-Tier Management
• Corporate Strategy Design
• Risk Management and Large Businesses

15 Capstone Project Ideas for an Accounting Course

Try these ideas for your Capstone Project in Accounting – and get the best result possible.

• How Popular Accounting Theories Developed
• Fixed Assets Accounting System
• Accounting Principles in Information Systems
• Interrelation Between Accounting and Ethical Decision-Making
• Ways to Minimize a Company’s Tax Liabilities
• Tax Evasion and Accounting: Key Principles
• Auditing Firm Accounting Procedures
• A New Accounting Theory Development
• Accounting Software
• Top Three World Recessions
• Accounting Methods in Proprietorship
• Accounting Standards Globally and Locally
• Personal Finance and the Recession Effect
• Company Accounting: Managerial Principles and Functions
• Payroll Management Systems

Capstone Writing: 10 Essential Steps

Be it a senior capstone project of a high school pupil or one for college, you follow these ten steps. This will ensure you’ll create a powerful capstone paper in the outcome and get the best grade:

• One of the tips for choosing a topic that your professors would be interested in is picking a subject in the course of your classes. Make notes during the term, and you will definitely encounter an appropriate topic.
• Opt for a precise topic rather than a general one. This concerns especially business subjects.
• Have your capstone project topic approved by your professor.
• Conduct a thorough information search before developing a structure.
• Don’t hesitate to do surveys; they can provide extra points.
• Schedule your time correctly, ensuring a large enough time gap for unpredictable needs.
• Never avoid proofreading – this is the last but not least step before submission.
• Stick up to the topic and logical structure of your work.
• Get prepared to present your project to the audience, learn all the essential points, and stay confident.
• Accept feedback open-mindedly from your teacher as well as your peers.

Preparation of a powerful capstone project involves both selection of an exciting topic and its in-depth examination. If you are interested in the topic, you can demonstrate a deep insight into the subject to your professor. The lists of ideas above will inspire you and prepare you for the successful completion of your project. Don’t hesitate to try them now!

Readers also enjoyed

WHY WAIT? PLACE AN ORDER RIGHT NOW!

Just fill out the form, press the button, and have no worries!

We use cookies to give you the best experience possible. By continuing we’ll assume you board with our cookie policy.

50+ Innovative Marketing Project Topics: Crafting Marketing Excellence

• Post author By admin
• October 25, 2023

Explore a diverse array of engaging marketing project topics, poised to ignite your creativity and drive results. Discover the perfect project to shape your marketing success.

Marketing, the art and science of capturing attention, igniting desire, and fostering customer loyalty, is a dynamic field that never stands still.

In this article, we’ll embark on a journey through the realm of marketing project topics. These are the fuel that powers your marketing projects, providing the spark of inspiration to elevate your understanding and the strategies you employ.

From the captivating world of influencer marketing to the intriguing intricacies of consumer behavior, we’ve curated an array of topics to fire up your imagination.

Join us as we navigate the landscape of marketing, exploring subjects that promise to unlock insights, drive innovation, and keep you ahead of the marketing curve.

These are the topics that can help you understand, adapt, and lead in a world where change is the only constant.

Whether you’re seeking academic success, professional growth, or the next groundbreaking marketing strategy.

Let’s embark on this exciting journey through marketing project topics that are as diverse and dynamic as the field itself. Buckle up, and let’s begin this exhilarating exploration.

Table of Contents

Marketing Project Topics

Check out marketing project topics:-

Influencer Marketing

• The Impact of Influencer Marketing on Brand Awareness: Analyze specific cases of influencer collaborations and their impact on brand recognition in various industries.
• Measuring ROI in Influencer Marketing Campaigns: Conduct a comprehensive study of different ROI measurement techniques and their application in influencer marketing.
• Micro vs. Macro Influencers: Who’s More Effective?: Compare the effectiveness of micro and macro influencers in promoting products in the beauty industry.
• The Role of Influencers in Non-Profit Organizations: Investigate how influencers can boost awareness and donations for non-profit causes.
• The Impact of Influencer Authenticity on Audience Engagement: Study how authenticity in influencer content affects audience engagement and trust.
• Crisis Management in Influencer Partnerships: Examine cases of influencer-related crises and develop strategies for mitigating negative impacts.
• The Cross-Platform Reach of Influencers: Analyze influencers’ effectiveness across different social media platforms and their reach to diverse audiences.
• Long-Term vs. Short-Term Influencer Collaborations: Compare the results of long-term influencer partnerships with short-term campaigns.
• Ethical Concerns in Influencer Marketing: Investigate ethical issues related to influencer marketing, such as disclosure practices and deceptive endorsements.
• Influencer Marketing in B2B Industries: Explore how influencer marketing can be adapted for business-to-business marketing strategies.

Social Media Marketing

• The Impact of COVID-19 on Social Media Engagement: Analyze changes in social media engagement during the pandemic and their long-term effects.
• Paid vs. Organic Social Media Growth: Compare the effectiveness of paid advertising and organic strategies in growing social media followings.
• Effective Hashtag Strategies on Instagram: Investigate the use of hashtags in increasing post visibility and engagement. Utilizing relevant and trending hashtags can significantly boost your content’s reach and engagement, helping you attract more Instagram follower s.
• The Role of Video Content in Social Media Marketing: Study the impact of video content on engagement and conversion rates.
• The Power of User-Generated Content: Analyze the influence of user-generated content on brand perception and trust.
• The Impact of Social Media Advertising on Purchase Decisions: Explore how social media ads affect consumer buying decisions.
• The Psychology of Social Media Scrolling Behavior: Investigate the reasons behind users’ scrolling habits on social platforms.
• The Use of Memes in Social Media Marketing: Examine the effectiveness of memes in creating viral marketing campaigns.
• Social Media Marketing for Niche Markets: Explore strategies for reaching and engaging specific niche audiences.
• The Influence of Social Media Influencers on Consumer Purchases: Analyze the direct impact of influencers on consumer buying decisions.

Consumer Behavior

• The Impact of Social Proof on Consumer Choices: Investigate how social proof, such as reviews and ratings, influences purchasing decisions.
• Cross-Cultural Variations in Consumer Behavior: Examine cultural factors that shape consumer preferences and choices.
• The Role of Emotions in Consumer Decision-Making: Analyze how emotional appeal in marketing affects consumer behavior.
• Consumer Behavior in Subscription-Based Services: Explore the psychology of subscription services and customer retention.
• The Influence of Online Reviews on Product Trust: Investigate how online reviews impact consumers’ trust in products and brands.
• The Role of Discounts and Coupons in Purchase Decisions: Analyze the effects of discounts and coupon offers on buying behavior.
• Consumer Behavior in the E-Commerce Checkout Process: Study the factors that influence cart abandonment and successful conversions.
• Brand Perception and Consumer Behavior: Examine how a brand’s image and reputation affect consumer choices.
• Innovative Packaging and Its Impact on Consumer Choices: Investigate the role of packaging design in attracting consumers.
• The Influence of Word-of-Mouth Marketing on Consumer Purchases: Analyze how recommendations from friends and family impact buying decisions.

E-Commerce Trends and Challenges

• The Impact of Augmented Reality in E-Commerce: Explore the use of AR technology in enhancing the online shopping experience.
• Sustainability Practices in E-Commerce Supply Chains: Investigate how e-commerce businesses integrate sustainability into their supply chain operations.
• Voice Commerce: The Future of Online Shopping: Analyze the growing trend of voice-activated shopping and its potential impact on e-commerce.
• Personalization in E-Commerce Recommendations: Study the effectiveness of personalized product recommendations in e-commerce platforms.
• Consumer Trust in Online Payment Methods: Explore the factors that influence consumer trust in online payment systems.
• The Role of Chatbots in E-Commerce Customer Service: Analyze the use of chatbots in enhancing customer support and sales.
• E-Commerce Security: Protecting Customer Data in the Digital Age: Investigate cybersecurity measures to safeguard consumer information.
• Globalization and Cross-Border E-Commerce: Examine the challenges and opportunities of international e-commerce expansion.
• The Impact of User-Generated Content on E-Commerce Sales: Study how user-generated content influences online shoppers.
• E-Commerce Subscription Models and Customer Retention: Explore strategies for retaining subscribers in e-commerce subscription services.

Marketing Ethics and Sustainability

• The Influence of Ethical Marketing on Consumer Purchase Behavior: Analyze how ethical marketing practices affect consumers’ choices and loyalty.
• Sustainable Packaging in Marketing: Environmental Impact and Consumer Perception: Investigate the environmental impact of sustainable packaging and its influence on consumer perception.
• The Role of Greenwashing in Marketing: Examine instances of greenwashing and its impact on consumer trust.
• Corporate Social Responsibility (CSR) Initiatives and Brand Image: Analyze how CSR initiatives shape brand reputation and consumer loyalty.
• Consumer Data Privacy and Marketing Ethics: Investigate the ethical use of consumer data and privacy concerns in marketing practices.
• Transparency in Advertising: Building Consumer Trust: Explore the importance of transparency in advertising and its impact on trust.
• Promoting Sustainable Products: Strategies and Challenges: Study the challenges and strategies for marketing sustainable and eco-friendly products.
• Fair Trade Marketing: Consumer Perceptions and Impact on Sales: Analyze the impact of fair trade practices on consumer choices.
• Eco-Friendly Marketing Campaigns and Their Effectiveness: Examine the effectiveness of eco-friendly marketing campaigns in driving sales.
• Ethical Influencer Marketing: Practices and Impact on Brand Reputation: Investigate ethical practices in influencer marketing and their impact on brand reputation.

These expanded categories and projects offer a more comprehensive view of marketing project topics, covering a broad range of subjects within the marketing field.

Students and professionals can explore, research, and contribute to the ever-evolving world of marketing using these topics as guides.

What are good research topics on marketing?

Exploring Compelling Research Topics in Marketing

The Social Media Revolution: Analyzing its Impact on Consumer Behavior

Investigate how social media platforms influence consumer choices and purchasing decisions.

Marketing’s New Frontier: The Role of Artificial Intelligence

Explore the applications of artificial intelligence in shaping modern marketing strategies and consumer engagement.

Ad Wars: Unraveling the Effectiveness of Various Advertising Channels

Evaluate the efficiency of different advertising platforms and their impact on brand visibility.

Personifying Brands: How Brand Personality Shapes Consumer Decisions

Examine the connection between a brand’s personality traits and consumer decision-making processes.

Customer Satisfaction and Loyalty: A Symbiotic Relationship

Study how customer satisfaction levels correlate with brand loyalty and its long-term benefits.

Pricing Strategies Unveiled: Their Influence on Sales and Consumer Behavior

Analyze the effects of diverse pricing strategies on sales and consumer preferences.

Sales Promotions Demystified: Which Tactics Work Best?

Investigate the efficacy of different sales promotion techniques in capturing consumer interest.

Market Research: The Architect of Informed Marketing Planning

Explore the pivotal role of market research in creating effective marketing plans and strategies.

Global Competition: Shaping Marketing Strategies in a Connected World

Assess the challenges and opportunities presented by global competition in marketing endeavors.

Generational Marketing: Navigating the Unique Traits of Each Generation

Examine the distinct marketing approaches required for different generations, from Gen Z to Baby Boomers.

Ethics in Marketing: Balancing Profit and Responsibility

Delve into the ethical considerations of marketing practices and their impact on brand reputation.

Marketing in the Digital Age: Trends, Challenges, and Adaptations

Analyze the rapidly evolving landscape of marketing in the digital era and its implications for businesses.

These topics offer a diverse range of research avenues within the marketing field. Selecting a topic that aligns with your interests and is relevant to the marketing industry will make your research journey both engaging and fruitful.

Additionally, ensure your chosen topic can be supported by existing research, providing a strong foundation for your investigation.

What are the trending marketing project topics?

Navigating Trending Marketing Project Topics:

AI-Powered Marketing Strategies

Dive into the world of artificial intelligence in marketing, focusing on personalized customer experiences, targeted advertising, and data analytics.

Social Media’s Influence on Modern Marketing

Explore the dynamic role of social media in brand building, lead generation, and sales growth for businesses.

Mastering Influencer Marketing

Delve into the intricacies of influencer marketing, from identifying the right influencers to measuring campaign effectiveness and avoiding potential scams.

The Video Marketing Renaissance

Uncover the power of video marketing, from creating impactful content to effectively promoting it on social media platforms to drive sales.

E-Commerce Evolution

Explore the shifting landscape of e-commerce, including strategy development, SEO optimization , and the enhancement of the customer journey.

Customer Relationship Management (CRM)

Investigate the significance of CRM in marketing, encompassing CRM system selection, data utilization, and improving customer service.

Data-Driven Marketing Insights

Deepen your understanding of data-driven marketing, covering data collection, analysis, informed decision-making, and campaign performance measurement.

These topics reflect the latest trends in the marketing industry, providing a wealth of opportunities for exploration and research.

Select a topic that not only aligns with your interests but is also relevant to the dynamic marketing landscape. Ensure it’s feasible to complete within the available time and resources for a successful project.

What is an example of a marketing project?

Project aim.

Enhance brand visibility and generate leads for a newly introduced software product.

Project Goals and Objectives

• Elevate Website Traffic: Achieve a 20% increase in website traffic within 3 months.
• Generate Qualified Leads: Attain a monthly target of 100 qualified leads.
• Amplify Social Media Engagement: Boost social media engagement by 15% within 3 months.

Project Execution Approach

1. Craft a Comprehensive Content Strategy

Develop a content strategy encompassing blog posts, engaging infographics, and informative videos that resonate with the target audience.

2. Launch a Dynamic Social Media Campaign

Initiate a well-planned social media campaign to promote the created content and foster meaningful interactions with prospective customers.

3. Execute Targeted Paid Advertising Campaigns

Implement paid advertising campaigns across Google and social media platforms, tailored to reach the intended audience effectively.

4. Connect at Industry Events

Actively participate in industry events to expand networks and engage with potential customers face-to-face.

Project Timeline

Formulate the content strategy and kickstart the social media campaign.

Roll out paid advertising campaigns on selected platforms.

Attend industry events and initiate networking activities.

Analyze project outcomes, gather insights, and adapt strategies as necessary.

This example illustrates a marketing project’s key components, emphasizing the essential role of clear goals, well-defined objectives, and a strategic methodology.

Your project’s specific details will naturally vary based on the product or service being marketed and the characteristics of your target audience.

What are projects in marketing?

Marketing projects are strategic endeavors meticulously designed to achieve specific marketing objectives, whether it’s boosting brand awareness, generating leads, or propelling sales.

These projects come in various sizes and complexities, but they all share a common purpose: to empower businesses in realizing their marketing aspirations.

Common Instances of Marketing Projects Include:

• New Marketing Campaign Development and Launch: Creating and introducing a fresh marketing campaign to the audience.
• Website or E-commerce Store Creation: Building a new website or e-commerce platform to enhance online presence.
• Enhancing Customer Experiences: Elevating user experiences on an existing website or e-commerce store to drive satisfaction and loyalty.
• Social Media Brand Awareness: Strategies to increase brand visibility and engagement on social media platforms.
• Lead Generation for Sales Teams: Initiatives to secure qualified leads for new sales ventures.
• Landing Page Conversion Rate Improvement: Optimizing landing page effectiveness for better conversion rates.
• Revamping Content Marketing Approaches: Crafting innovative content marketing strategies for enhanced engagement.
• Campaign Effectiveness Measurement: Evaluating the performance and impact of marketing campaigns.

Marketing projects can be executed by in-house marketing teams, external marketing agencies, or through collaborative efforts between the two. The choice of approach for a specific business hinges on factors like budget, available resources, and the depth of expertise. It’s a dynamic field where creativity, strategy, and innovation converge to bring marketing objectives to life.

In the ever-dazzling world of marketing, these project topics serve as the treasure map to uncharted territories.

From the enchanting realm of artificial intelligence to the social media magic, and the captivating allure of video marketing, they beckon marketing enthusiasts to embark on an adventure of innovation and strategy.

Marketing is no longer a one-size-fits-all domain. It’s an ever-evolving playground of creativity where each project is a brushstroke on the canvas of consumer engagement.

These topics are your invitation to a journey where you’ll adapt, learn, and dazzle the world with your marketing prowess.

Remember, the ultimate marketing project is the one that resonates with your passion, dances with your audience, and unlocks the doors to results that make your brand shine.

As we ride the waves of this dynamic marketing ocean, let these topics be your trusted companions, guiding you toward the shores of success, exploration, and a future where marketing continues to shape our world.

Frequently Asked Questions

How do i select the right marketing project topic for me.

Choosing the right topic begins with your interests. Pick a subject that genuinely intrigues you, as this passion will drive your research and creativity.

What are the key elements of a successful influencer marketing campaign?

A successful influencer marketing campaign hinges on finding the right influencer for your brand, setting clear objectives, and measuring the campaign’s impact through metrics like engagement, reach, and ROI.

How can I create a viral marketing campaign on social media?

To create a viral campaign, focus on authenticity, emotional appeal, and shareable content. Encourage user participation and leverage trends and storytelling.

What are the ethical considerations in marketing?

Marketing ethics revolve around truthfulness, transparency, and respect for consumer privacy. It’s crucial to be honest in advertising, respect customer data, and avoid deceptive practices.

How can I contribute to sustainable marketing as a business owner?

Sustainable marketing involves reducing waste, conserving resources, and promoting eco-friendly products. As a business owner, you can contribute by adopting sustainable practices and transparently communicating your efforts to consumers.

• australia (2)
• duolingo (13)
• Education (275)
• General (75)
• How To (16)
• IELTS (127)
• Latest Updates (162)
• Malta Visa (6)
• Permanent residency (1)
• Programming (31)
• Scholarship (1)
• Sponsored (4)
• Study Abroad (187)
• Technology (12)
• work permit (8)

Recent Posts

Capstone Project Ideas: 165 Topics Across Nursing, Marketing, Education, and More!

Capstone projects often require students to tackle real-world problems, providing practical solutions and insights that extend beyond the academic realm. They encourage a multidisciplinary approach, allowing students to apply knowledge and skills gained from various courses and disciplines, fostering a holistic understanding. 

Capstone projects contribute to professional development by simulating workplace scenarios, preparing students for challenges they might encounter in their future careers. If the scope of your capstone project feels daunting, remember, you can always ask for professional help with a simple request like "i want to pay someone to do my project ." In this article, we’ll explain the nature of this assignment and offer 100+ capstone project topic ideas so you can get inspired and motivated to get past the creative slowdown.

Definition and How to Choose a Great Topic for Capstone Project

First, let’s start by explaining what is a capstone project. By definition, it is a culminating and integrative academic experience that students undertake typically in their final year of study. It is designed to demonstrate the knowledge, skills, and competencies gained throughout a program of study. Capstone projects vary across disciplines and institutions, but they generally require students to apply what they have learned to address a real-world problem, conduct original research, or create a significant project.

Here are key components and steps to consider when choosing a great capstone project topic:

Relevance to Your Field of Study:

Choose a topic that aligns with your major or specialization. The capstone project should showcase your expertise and knowledge in your chosen field.

Personal Interest:

Select a topic that genuinely interests you. Your enthusiasm for the subject will sustain your motivation throughout the project, making the experience more rewarding.

Real-World Application:

Consider topics that have practical implications in the real world. This could involve addressing a problem, proposing a solution, or conducting research that has the potential to make a meaningful impact.

Identify a Gap or Problem:

Look for areas in your field where there might be gaps in knowledge or existing problems that need solutions. Your capstone project can contribute to filling these gaps or solving identified problems.

Feasibility:

Assess the feasibility of your project. Consider the resources, time, and access to data or materials that you will need. A feasible project is one that you can realistically complete within the given time frame and with the available resources.

Faculty Expertise:

Check if there are faculty members with expertise in your chosen area of interest. Having a mentor who is knowledgeable about your topic can provide valuable guidance and support.

Interdisciplinary Approach:

Explore the possibility of integrating knowledge from multiple disciplines if it enhances the depth and breadth of your project. Interdisciplinary projects can be particularly innovative and impactful.

Current Trends and Issues:

Stay updated on current trends, issues, and debates in your field. Choosing a topic that is relevant to contemporary discussions can make your project more engaging and meaningful.

Project Scope:

Define the scope of your project clearly. A well-defined and focused project is more likely to be successful than one that is too broad or vague.

Consult with Advisors:

Seek advice from your academic advisors or mentors. They can provide valuable insights, help you refine your ideas, and ensure that your project meets the academic standards of your institution.

Remember, the capstone project is not only a demonstration of your academic abilities but also an opportunity to explore, innovate, and contribute to your field of study. Choosing a great capstone project topic involves a balance between personal interest, academic relevance, and real-world applicability.

• Choose a capstone topic aligned with your personal interests and passions within your field.
• Identify and address current challenges or gaps in your field for a relevant and impactful project.
• Review past courses and projects for inspiration, focusing on topics that sparked your interest.
• Consider combining insights from different disciplines to create a unique and innovative capstone project.
• Seek guidance from academic advisors or mentors to refine and validate your capstone project ideas.
• Ensure your project is feasible by assessing available resources, time constraints, and data access.
• Stay updated on current trends, debates, and issues in your field for a relevant and timely capstone topic.

Keep in mind that while working on your capstone, you’ll still have to complete other written assignments. Simply say, ‘ Write my essay , EssaPro!’ and our experts will take it from there. 

Still Can’t Brainstorm a Great Capstone Topic?

Writer’s block can get the best of us. Cheer up! Our expert writers can help you out in no time.

Capstone Project Ideas to Get You Started  

Generating capstone project ideas is a multifaceted process that involves introspection, research, and collaboration. Begin by reflecting on your personal interests and passions within your academic field. Consider the topics that have captured your curiosity throughout your studies, and think about areas where you'd like to apply your knowledge more extensively. Additionally, review your coursework, assignments, and past projects to identify subjects that stood out or sparked your enthusiasm.

Stay abreast of current issues and trends in your field by perusing academic journals, industry publications, and news sources. This awareness can help you pinpoint emerging challenges or gaps that your capstone project could address. Engage in brainstorming sessions with peers, professors, or industry professionals to gain different perspectives and foster creative thinking. Collaborative discussions often lead to novel ideas and innovative approaches. Furthermore, explore interdisciplinary opportunities, combining insights from various disciplines, as these projects can offer unique solutions and perspectives. 

As you generate ideas, consider the practical applications of your academic knowledge, aiming for projects with tangible real-world impacts. Finally, evaluate the feasibility of potential projects, ensuring they align with your long-term academic or career goals and are achievable within given constraints. Remember, the process is iterative, and refining or combining ideas may lead to a distinctive and compelling capstone project. If that doesn’t work, the best solution is to use professional services that can save you lots of time and nerves, as well as deliver a brilliant paper. 

Nursing Capstone Project Ideas

If you're at the outset of your nursing capstone project, we recommend consulting our guide on how to write a nursing essay .

• Exploring innovations in patient monitoring systems.
• Enhancing communication in multidisciplinary healthcare teams.
• Implementing mobile health apps for patient education.
• Assessing the impact of nursing staff training on patient outcomes.
• Reducing medication errors through technology integration.
• Designing culturally competent nursing care programs.
• Investigating the role of telemedicine in rural healthcare.
• Promoting mental health awareness in critical care settings.
• Analyzing the effectiveness of nurse-led health promotion initiatives.
• Improving end-of-life care practices in hospice settings.
• Addressing burnout among nursing professionals.
• Enhancing infection control measures in healthcare facilities.
• Integrating simulation training in nursing education programs.
• Evaluating the impact of nurse staffing levels on patient outcomes.
• Developing strategies for nurse-led community health outreach programs.

Information Technology Capstone Project Ideas

• Developing a secure and user-friendly authentication system.
• Designing an intelligent chatbot for customer support.
• Implementing blockchain technology for data security.
• Analyzing trends in big data for business intelligence.
• Enhancing cybersecurity measures for online transactions.
• Creating a virtual reality application for employee training.
• Developing an automated system for IT service management.
• Designing a machine learning algorithm for anomaly detection.
• Improving cloud computing efficiency through resource optimization.
• Evaluating the usability of mobile apps for healthcare delivery.
• Designing a data analytics platform for social media insights.
• Implementing a network intrusion detection system for cybersecurity.
• Developing a software solution for efficient project management.
• Creating a mobile app for language translation in real-time.
• Enhancing user experience in e-commerce platforms through AI.

MBA Capstone Project Ideas

• Strategic analysis of market entry for a global company.
• Optimizing supply chain management for cost efficiency.
• Developing a business continuity plan for crisis management.
• Evaluating the impact of digital marketing on consumer behavior.
• Analyzing financial strategies for sustainable business growth.
• Implementing data-driven decision-making processes in organizations.
• Assessing the effectiveness of leadership development programs.
• Investigating the role of corporate social responsibility in brand perception.
• Analyzing the impact of mergers and acquisitions on organizational culture.
• Developing a comprehensive talent management strategy.
• Implementing performance measurement systems for organizational success.
• Evaluating the effectiveness of business process reengineering.
• Analyzing the impact of globalization on business strategy.
• Developing strategies for effective change management in organizations.
• Investigating the role of emotional intelligence in leadership effectiveness.

Management Capstone Project Ideas

• Leadership development and its impact on organizational success.
• Change management strategies for mergers and acquisitions.
• Improving employee engagement through effective communication.
• Sustainable business practices: a case study analysis.
• Enhancing organizational culture for innovation and creativity.
• Developing effective conflict resolution strategies in the workplace.
• Analyzing the impact of diversity and inclusion on team performance.
• Implementing lean management principles for operational efficiency.
• Evaluating the effectiveness of performance appraisal systems.
• Investigating the role of ethics in organizational decision-making.
• Optimizing project management processes for successful outcomes.
• Enhancing customer relationship management for increased satisfaction.
• Analyzing the impact of leadership styles on employee motivation.
• Implementing knowledge management systems for improved collaboration.
• Developing strategies for effective organizational communication.

Computer Science Capstone Project Ideas

If you're about to commence your computer science capstone project, we recommend exploring our list of the best online computer science degree programs .

• Designing an intelligent traffic management system using AI.
• Developing a secure and efficient data encryption algorithm.
• Creating a recommendation system based on machine learning algorithms.
• Designing a computer vision system for object recognition.
• Implementing a natural language processing application for sentiment analysis.
• Developing a scalable and secure cloud computing architecture.
• Designing a real-time collaborative coding platform for software development.
• Creating an algorithm for optimizing social media content delivery.
• Implementing a cybersecurity framework for network protection.
• Developing a virtual reality application for immersive training experiences.
• Designing an automated testing tool for software quality assurance.
• Creating a data visualization platform for complex datasets.
• Implementing a machine learning model for predictive maintenance.
• Developing a mobile app for personalized health monitoring.
• Designing a blockchain-based solution for secure document verification.

Education Capstone Project Ideas

• Designing and implementing inclusive education practices.
• Evaluating the impact of technology in elementary education.
• Developing strategies for effective classroom management.
• Assessing the efficacy of online learning platforms.
• Creating a curriculum for culturally responsive teaching.
• Investigating the relationship between teacher professional development and student performance.
• Designing gamified learning experiences for middle school students.
• Implementing a peer mentoring program to enhance student success.
• Analyzing the effectiveness of project-based learning.
• Developing a comprehensive school safety plan.
• Investigating the impact of parental involvement on student achievement.
• Designing a blended learning model for higher education.
• Assessing the benefits of outdoor education programs.
• Creating an intervention program for students with learning disabilities.
• Analyzing the influence of socioeconomic factors on educational attainment.

Marketing Capstone Project Ideas

• Developing an integrated digital marketing campaign for a product launch.
• Analyzing the effectiveness of social media influencer marketing.
• Assessing consumer perceptions of sustainable brands.
• Designing a customer loyalty program for retail businesses.
• Investigating the impact of packaging design on consumer purchasing behavior.
• Implementing data analytics for market segmentation.
• Creating a branding strategy for a non-profit organization.
• Evaluating the role of emotional appeals in advertising.
• Analyzing the impact of celebrity endorsements on brand image.
• Developing a marketing plan for the launch of a new product.
• Investigating the effectiveness of content marketing strategies.
• Designing and implementing a targeted email marketing campaign.
• Assessing the influence of cultural factors on international marketing.
• Creating a social responsibility campaign for a corporate brand.
• Analyzing consumer behavior in the era of e-commerce.

Accounting Capstone Project Ideas

For your information, this is the number-one college essay writing service in 2023. Use it if you need help with ongoing assignments and tasks. 

• Implementing blockchain technology for secure financial transactions.
• Evaluating the impact of tax policy changes on business financial planning.
• Assessing the effectiveness of forensic accounting in fraud detection.
• Designing a cost accounting system for manufacturing processes.
• Analyzing the financial implications of sustainability initiatives.
• Implementing data analytics for financial forecasting.
• Developing strategies for risk management in financial institutions.
• Evaluating the impact of accounting software on organizational efficiency.
• Investigating the role of corporate governance in financial reporting.
• Designing and implementing internal controls for financial compliance.
• Assessing the financial performance of socially responsible investments.
• Analyzing the impact of international financial reporting standards.
• Implementing a budgeting and financial planning system for organizations.
• Designing a financial literacy program for small businesses.
• Investigating the role of artificial intelligence in auditing processes.

Psychology Capstone Project Ideas

If you're working on your psychology capstone project, we encourage you to explore our guide on how to write a psychology case study .

• Investigating the impact of mindfulness practices on stress reduction.
• Designing and implementing a mental health awareness campaign.
• Assessing the effectiveness of therapeutic interventions for anxiety disorders.
• Analyzing the relationship between sleep patterns and cognitive functioning.
• Implementing a positive psychology intervention for workplace well-being.
• Evaluating the effectiveness of online mental health support platforms.
• Investigating the role of social support in coping with trauma.
• Designing and conducting a study on the psychology of decision-making.
• Assessing the impact of technology on children's cognitive development.
• Analyzing the factors influencing resilience in the face of adversity.
• Implementing a mental health stigma reduction program.
• Designing and evaluating a mindfulness-based intervention for depression.
• Investigating the psychological effects of social media use on adolescents.
• Assessing the impact of cultural factors on psychological well-being.
• Designing and conducting research on the psychology of motivation.

Engineering Capstone Project Ideas

• Designing a sustainable energy solution for a community.
• Implementing smart city technologies for urban infrastructure improvement.
• Developing a drone-based monitoring system for environmental conservation.
• Designing and testing a renewable energy-powered vehicle.
• Investigating the use of 3D printing in construction for cost efficiency.
• Analyzing the efficiency of water treatment technologies for clean water supply.
• Designing an automated system for monitoring and maintaining infrastructure.
• Evaluating the environmental impact of transportation systems.
• Investigating the use of artificial intelligence in optimizing energy consumption.
• Designing a smart irrigation system for sustainable agriculture.
• Implementing structural health monitoring for building safety.
• Developing a waste management system with a focus on recycling technologies.
• Analyzing the impact of green building technologies on energy efficiency.
• Designing and testing a solar-powered desalination system.
• Investigating the potential of geothermal energy for sustainable power generation.

Cybersecurity Capstone Project Ideas

• Implementing a secure multi-factor authentication system.
• Designing and conducting penetration testing for network vulnerabilities.
• Analyzing the effectiveness of intrusion detection and prevention systems.
• Developing a cybersecurity awareness training program for organizations.
• Investigating the use of artificial intelligence in threat detection.
• Designing and implementing a secure software development lifecycle.
• Evaluating the security implications of Internet of Things (IoT) devices.
• Implementing a comprehensive incident response plan for cybersecurity incidents.
• Analyzing the effectiveness of biometric authentication systems.
• Designing a secure cloud computing architecture for sensitive data.
• Investigating the impact of social engineering attacks on organizational security.
• Assessing the vulnerabilities of industrial control systems.
• Designing and testing a secure blockchain-based system.
• Implementing a cybersecurity risk assessment framework for businesses.
• Investigating the role of machine learning in cybersecurity threat analysis.

Selecting a compelling capstone project topic is of paramount importance as it serves as the foundation for a student's culminating academic experience. The topic not only reflects the culmination of the knowledge and skills acquired throughout a course of study but also offers an opportunity for students to delve into a subject they are passionate about. 

A well-chosen capstone project topic provides a platform for students to demonstrate their expertise in a particular area, showcase their problem-solving abilities, and apply theoretical knowledge to real-world situations. This final project often becomes a showcase piece in a student's academic portfolio, leaving a lasting impression on future employers or academic institutions.

As a result, the selection of a compelling capstone project topic not only enhances the student's academic journey but also contributes to the broader academic community. The process of choosing a topic requires careful consideration of personal interests, real-world relevance, and feasibility, ensuring that the capstone project becomes a meaningful and impactful endeavor that aligns with the student's academic and professional goals. While brainstorming on your topic, don’t forget to say, ‘ Do my essay for me ,’ so we can sort your other pending assignments ASAP.

Found a Topic, But Research Is a Stumbling Block?

Professional capstone project writing services can become the driving force of your submitting a first-class paper. 

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

Related Articles

55+ Creative Capstone Project Topics For Students In 2023

As a student, one of the most important tasks you’ll face is choosing a capstone project topic. A capstone project is a comprehensive assignment that requires you to demonstrate the knowledge and skills you’ve gained throughout your academic program.

It is a crucial aspect of your academic career as it can help you stand out in the job market, demonstrate your readiness for your profession, and showcase your ability to work independently. In this blog, we’ll explore everything you need to know about capstone projects and provide you with 55+ capstone project topics to help get you started.

What is a Capstone Project?

Table of Contents

A capstone project is a culmination of your academic program. It requires you to integrate and apply the knowledge and skills you’ve gained throughout your academic journey. Capstone projects come in different forms and formats, including research papers, presentations, case studies, and hands-on projects.

Explain Significance of a Capstone Project

A Capstone project is a culminating academic project that is typically required of students nearing the end of their studies. The significance of a Capstone project lies in the fact that it provides an opportunity for students to integrate and apply the knowledge and skills they have acquired throughout their studies to solve a real-world problem or address a specific issue.

Here are some reasons why Capstone projects are significant:

1. Integration of Knowledge

Capstone projects require students to integrate and apply knowledge gained across multiple courses in their program. This integration of knowledge allows students to see the connections between different subject areas and to apply a holistic approach to problem-solving.

2. Real-world Experience

Capstone projects often involve working on a project for a real client or addressing a real-world issue. This provides students with valuable experience in working with real clients and stakeholders, conducting research, and applying theoretical concepts to practical problems.

3. Demonstration of Skills

Capstone projects provide an opportunity for students to demonstrate the skills they have acquired over the course of their studies. This includes critical thinking, problem-solving, research, and communication skills.

Career Preparation

Capstone projects can help students prepare for their future careers by providing them with practical experience, networking opportunities, and a portfolio of work to showcase to potential employers.

In summary, Capstone projects are significant because they provide students with an opportunity to integrate and apply their knowledge, gain real-world experience, demonstrate their skills, and prepare for their future careers.

Elements of Capstone Project

Capstone projects can vary depending on the academic discipline, institution, and level of study. However, there are several common elements that are typically included in a Capstone project:

The Capstone project begins with the selection of a topic, which is often related to the student’s area of study or research interest. The topic should be significant, relevant, and feasible to research and complete within the given timeframe.

2. Proposal

The student is required to submit a proposal that outlines the problem or issue they aim to address, the research questions, methodology, and expected outcomes. The proposal is typically reviewed and approved by a faculty advisor or a Capstone committee.

3. Literature Review

Students are required to conduct a comprehensive literature review of existing research related to the chosen topic. This helps to provide a theoretical foundation for the project and identify gaps in existing research that the Capstone project aims to address.

4. Research Methodology

Students need to identify and apply appropriate research methods and techniques to collect data and analyze it. This could involve conducting surveys, interviews, experiments, or analyzing existing data sources.

5. Results And Analysis

Students need to present the results of their research in a clear and organized manner, including data analysis, graphs, and charts, which are used to support their findings.

6. Conclusion And Recommendations

Students need to provide a conclusion that summarizes the findings and recommendations for future research and practice. This is typically presented in a written report or a presentation to a Capstone committee.

7. Reflection

Finally, students are often required to reflect on the Capstone project experience, including the challenges and successes encountered during the project. This reflection allows students to critically evaluate their work and identify areas for improvement.

Here in this section we mentioned more than 55+ capstone project topics for students:

1. An Analysis Of The Impact Of Social Media On Mental Health

This Capstone project could explore how social media use affects mental health, such as depression and anxiety, and investigate possible solutions or interventions to minimize negative outcomes.

2. Investigating The Impact Of Climate Change On The Tourism Industry

This Capstone project could analyze the effects of climate change on the tourism industry, such as the impact on tourist destinations, transportation, and local economies, and propose potential solutions to mitigate the negative impacts.

3. Developing A Business Plan For A Start-Up Company In The Healthcare Industry

This Capstone project could involve developing a comprehensive business plan for a healthcare start-up, including market research, financial projections, and strategic planning.

4. An Analysis Of The Effectiveness Of Online Learning In Higher Education

This Capstone project could investigate the effectiveness of online learning in higher education, such as student engagement, retention, and learning outcomes, and propose strategies to improve online learning experiences.

5. Designing A Sustainable Housing Project For Low-Income Families

This Capstone project could involve designing a sustainable housing project that meets the needs of low-income families while promoting environmental sustainability, such as incorporating renewable energy sources, green roofs, and water conservation features.

6. Developing A Mental Health Intervention Program For High School Students

This Capstone project could involve developing a mental health intervention program for high school students that addresses common mental health issues and promotes positive coping strategies.

7. An Analysis Of The Impact Of Artificial Intelligence On Job Displacement

This Capstone project could explore how the use of artificial intelligence is affecting job displacement and propose solutions to minimize the negative impact on workers and the economy.

8. Investigating The Impact Of E-Commerce On Traditional Brick-And-Mortar Retail Stores

This Capstone project could analyze the effects of e-commerce on traditional retail stores, such as the impact on sales, employment, and consumer behavior, and propose potential solutions to mitigate the negative impacts.

9. Developing A Marketing Plan For A Non-Profit Organization

This Capstone project could involve developing a marketing plan for a non-profit organization, including market research, target audience identification, and promotional strategies.

10. An Analysis Of The Impact Of Immigration Policies On The Us Economy

This Capstone project could explore how changes in immigration policies are affecting the US economy, such as the impact on GDP, employment, and labor force participation, and propose potential solutions to address any negative impacts.

11. Develop A Website To Promote A Local Cultural Event

This Capstone project could involve designing and developing a website to promote a local cultural event, including information about the event, ticket sales, and promotional materials.

12. Investigating The Impact Of Technology On Sleep Patterns

This Capstone project could analyze the effects of technology on sleep patterns, such as the impact on sleep quality, duration, and sleep disorders, and propose potential solutions to promote healthy sleep habits.

13. Developing A Nutrition And Wellness Program For A Local School District

This Capstone project could involve developing a nutrition and wellness program for a local school district that promotes healthy eating habits, physical activity, and mental health.

14. An Analysis Of The Impact Of Cultural Diversity On Workplace Productivity

This Capstone project could explore how cultural diversity in the workplace affects productivity, teamwork, and innovation, and propose strategies to promote a diverse and inclusive work environment.

15. Investigating The Impact Of Ride-Sharing Services On Public Transportation

This Capstone project could analyze the effects of ride-sharing services on public transportation, such as the impact on ridership, revenues, and sustainability, and propose potential solutions to address any negative impacts.

16. Developing A Mobile Application For A Local Business

This Capstone project could involve designing and developing a mobile application for a local business that enhances the customer experience, such as online ordering, loyalty programs, and promotions.

17. An Analysis Of The Impact Of Social Media On Political Participation

This Capstone project could explore how social media use affects political participation, such as voter turnout, political engagement, and political polarization, and propose potential solutions to promote healthy political discourse.

18. Investigating The Impact Of Automation On The Manufacturing Industry

This Capstone project could analyze the effects of automation on the manufacturing industry, such as the impact on employment, productivity, and safety, and propose potential solutions to address any negative impacts.

19. Developing A Disaster Preparedness Plan For A Community

This Capstone project could involve developing a comprehensive disaster preparedness plan for a community that addresses natural disasters, such as hurricanes, floods, and wildfires.

20. An Analysis Of The Impact Of Gender Diversity On Corporate Performance

This Capstone project could explore how gender diversity in corporate leadership affects performance, such as profitability, innovation, and corporate social responsibility, and propose strategies to promote gender diversity in the workplace.

21. Investigating The Impact Of Renewable Energy On The Power Grid

This Capstone project could analyze the effects of renewable energy sources, such as solar and wind power, on the power grid, such as the impact on grid stability, reliability, and cost, and propose potential solutions to address any challenges.

22. Developing A Cybersecurity Plan For A Small Business

This Capstone project could involve developing a cybersecurity plan for a small business that identifies potential threats and vulnerabilities, and proposes solutions to prevent cyberattacks and data breaches.

23. An Analysis Of The Impact Of Automation On The Service Industry

This Capstone project could explore how automation is affecting the service industry, such as the impact on customer service, employment, and job satisfaction, and propose potential solutions to address any negative impacts.

24. Investigating The Impact Of Music Therapy On Mental Health

This Capstone project could analyze the effects of music therapy on mental health, such as the impact on anxiety, depression, and cognitive function, and propose potential solutions to promote the integration of music therapy in mental healthcare.

25. Developing A Community-Based Recycling Program

This Capstone project could involve developing a community-based recycling program that promotes sustainable waste management and environmental stewardship.

26. An Analysis Of The Impact Of Artificial Intelligence On Healthcare

This Capstone project could explore how the use of artificial intelligence is affecting healthcare, such as the impact on patient outcomes, costs, and medical ethics, and propose potential solutions to optimize AI integration in healthcare.

27. Investigating The Impact Of Globalization On The Labor Market

This Capstone project could analyze the effects of globalization on the labor market, such as the impact on employment, wages, and labor rights, and propose potential solutions to address any negative impacts.

28. Developing A Disaster Response Plan For A Healthcare Facility

This Capstone project could involve developing a comprehensive disaster response plan for a healthcare facility that addresses natural disasters, pandemics, and other emergencies.

29. An Analysis Of The Impact Of Mindfulness Practices On Workplace Productivity

This Capstone project could explore how mindfulness practices, such as meditation and yoga, affect workplace productivity, employee engagement, and stress management, and propose strategies to promote healthy workplace practices.

30. Investigating The Impact Of Social Media On Political Polarization

This Capstone project could analyze how social media is affecting political polarization, such as the impact on political discourse, fake news, and political extremism, and propose potential solutions to promote healthy political dialogue.

31. Developing A Waste Reduction Plan For A Local Government

This Capstone project could involve developing a waste reduction plan for a local government that promotes sustainable waste management practices and reduces landfill waste.

32. An Analysis Of The Impact Of Automation On The Transportation Industry

This Capstone project could explore how automation is affecting the transportation industry, such as the impact on employment, safety, and efficiency, and propose potential solutions to address any negative impacts.

33. Investigating The Impact Of Social Media On Mental Health

This Capstone project could analyze the effects of social media on mental health, such as the impact on self-esteem, body image, and social anxiety, and propose potential solutions to promote healthy social media use.

34. Developing A Marketing Plan For A Non-Profit Organization

This Capstone project could involve developing a marketing plan for a non-profit organization that aims to raise awareness and support for a social cause.

35. An Analysis Of The Impact Of Climate Change On Agriculture

This Capstone project could explore how climate change is affecting agriculture, such as the impact on crop yields, food security, and farm income, and propose potential solutions to address any negative impacts.

36. Investigating The Impact Of Virtual Reality On Education

This Capstone project could analyze how virtual reality is affecting education, such as the impact on student engagement, learning outcomes, and accessibility, and propose potential solutions to optimize VR integration in education.

37. Developing A Workplace Diversity And Inclusion Plan

This Capstone project could involve developing a workplace diversity and inclusion plan that promotes a culture of respect, equity, and inclusion, and addresses any systemic barriers to diversity.

38. An Analysis Of The Impact Of Telemedicine On Healthcare Access

This Capstone project could explore how telemedicine is affecting healthcare access, such as the impact on patient outcomes, cost savings, and healthcare disparities, and propose potential solutions to optimize telemedicine integration in healthcare.

39. Investigating The Impact Of Globalization On The Environment

This Capstone project could analyze the effects of globalization on the environment, such as the impact on climate change, biodiversity loss, and natural resource depletion, and propose potential solutions to address any negative impacts.

40. Developing A Mental Health Awareness Campaign For A College Campus

This Capstone project could involve developing a mental health awareness campaign for a college campus that promotes mental health resources and support, and reduces stigma surrounding mental health issues.

Some Other Capstone Project Topics Ideas For Students In 2023

Here are some other capstone project topics ideas for students in 2023 :

41. Sustainable Energy Solutions for Rural Communities

42. Enhancing Cybersecurity Measures in Small Businesses

43. Analyzing the Impact of Social Media on Mental Health

44. Designing an Automated Irrigation System for Agricultural Efficiency

45. Investigating the Effects of Virtual Reality in Education

46. Developing a Mobile App for Personal Finance Management

47. Exploring Machine Learning Algorithms for Predictive Maintenance in Manufacturing

48. Assessing the Effectiveness of E-Learning Platforms in Higher Education

49. Creating a Smart Home Automation System for Energy Conservation

50. Investigating the Use of Blockchain Technology in Supply Chain Management

51. Analyzing the Impact of Social Media Influencers on Consumer Behavior

52. Designing a Medical Diagnosis Support System using Artificial Intelligence

53. Exploring the Applications of Augmented Reality in Retail Shopping

54. Developing a Smart Traffic Management System for Urban Areas

55. Evaluating the Efficiency of Renewable Energy Sources in Power Generation

56. Investigating the Effects of Gamification in Employee Training and Engagement

• Capstone Project Ideas for Civil Engineering
• Mini Project Ideas for ECE Students

How to find Capstone project topics?

Finding a Capstone project topic can be a challenging task. Here are some tips on how to find Capstone project topics:

1. Identify Your Interests

Start by identifying your interests and passions. Consider the courses that you have enjoyed in your program, the topics that have sparked your curiosity, and the issues that you are passionate about. This can help you narrow down your focus to a specific area of research.

2. Consult With Faculty

Talk to your faculty advisors or professors in your area of study. They can provide guidance on potential Capstone project topics, identify gaps in existing research, and suggest resources for your research.

3. Browse Academic Journals

Browse academic journals in your field to identify current research topics and areas that have not been fully explored. Look for research articles, case studies, and review articles related to your area of interest.

4. Attend Conferences And Seminars

Attend conferences and seminars in your field to learn about current research, trends, and challenges. You can network with other professionals, identify research gaps, and get feedback on potential Capstone project topics.

5. Look For Real-World Problems

Consider real-world problems or issues that you could address through your Capstone project. This could include issues in your local community, industry, or a global problem that you are passionate about.

6. Brainstorm With Peers

Brainstorm potential Capstone project topics with your peers or classmates. You can bounce ideas off each other and provide feedback on potential research questions, methodology, and expected outcomes.

Finding a Capstone project topic requires identifying your interests, consulting with faculty, browsing academic journals, attending conferences, looking for real-world problems, and brainstorming with peers.

Tips To Choose the Best Capstone Project Topics For Students In 2023

Here are some tips to choose the best capstone project topics for students in 2023 :

1. Choose A Topic According To Your Interest

This will make the project more enjoyable and less daunting. If you are not interested in the topic, you will be less likely to put in the hard work required to complete the project successfully.

2. Choose A Topic That Is Relevant To Your Subject

This will help you to develop your skills and knowledge in your chosen area. Your capstone project should be an opportunity for you to showcase your skills and knowledge in your field of study.

3. Choose A Topic That Is Challenging But Achievable

You should not choose a topic that is too difficult or too easy. A challenging topic will allow you to learn and grow, but it should not be so difficult that you become discouraged.

4. Talk To Your Professors And Advisors

They can help you to identify topics that are relevant to your field of study and that are within your skill level. Your professors and advisors can also provide guidance and support throughout the project.

5. Look At Previous Capstone Projects Completed By Students In Your Program

This can give you some ideas for your own project. You can also get a sense of the scope and complexity of previous projects.

6. Do Some Research Online

There are many websites that list capstone project ideas. You can also find information about specific topics and how to approach them.

7. Develop A Detailed Project Plan

This project plan will help you stay on track and make sure your project is completed on time. A project plan should include a timeline, a budget, and a list of tasks.

Significance Of Choosing The Right Capstone Project Topics

Choosing the right Capstone project topic is crucial for several reasons. Firstly, it allows students to demonstrate their understanding and application of the knowledge and skills they have acquired throughout their program of study. 

Choosing a topic that is relevant to their field of study and interests can also motivate students to produce their best work and achieve their academic goals.

Secondly, a well-chosen Capstone project topic can provide students with valuable professional experience and skills. Many Capstone projects involve working with real-world clients, collaborating with professionals in their field, and conducting independent research. 

This can provide students with the opportunity to develop important skills such as project management , critical thinking, communication, and problem-solving, which are highly valued by employers.

Finally, a well-designed Capstone project can make a meaningful contribution to the student’s field of study or community. Choosing a topic that addresses a real-world problem or gap in knowledge can result in a project that has a positive impact beyond the academic setting. 

This can increase the student’s sense of purpose and contribute to their personal and professional development.

Overall, choosing the right Capstone project topic is important because it can motivate students to produce their best work, provide them with valuable professional experience and skills, and make a meaningful contribution to their field of study or community.

In conclusion, a Capstone project is a culminating academic experience that provides students with the opportunity to demonstrate their mastery of knowledge and skills in their field of study. Choosing the right Capstone project topic is crucial for students to achieve their academic and professional goals, as well as contribute to their community. 

With the right capstone project  topic, students can develop valuable skills and experience, create a positive impact in their field of study, and make a meaningful contribution to their community. As such, it is important for students to carefully consider their Capstone project topic and select one that aligns with their interests and program learning outcomes.

Q1. What are some trending capstone project topics in the field of computer science?

Some trending capstone project topics in computer science include artificial intelligence in healthcare, blockchain technology applications, and cybersecurity advancements.

Q2. How can a capstone project in business management contribute to real-world success?

A capstone project in business management allows students to apply theoretical knowledge to practical scenarios, develop problem-solving skills, and gain hands-on experience, thus contributing to real-world success by preparing them for the challenges of the business environment.

Related Posts

Step by Step Guide on The Best Way to Finance Car

The Best Way on How to Get Fund For Business to Grow it Efficiently

18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2024]

In my experience, starting an MBA marketing project can be both exciting and a bit overwhelming for beginners. As someone who’s been through it, I know how important it is to pick the right topic to show off what you’ve learned. In this article, I’ll share 18 cool ideas for MBA marketing projects , perfect for newcomers like you. We’ll cover everything from digital marketing trends to old-school marketing tactics. Whether you’re into understanding why people buy things, managing brands, or doing market research, I’v e got yo u covered. Let’s dive in and get your MBA marketing project off to a great start!  

MBA in Marketing often has a number of projects to enhance your overall learning experience. We take a look at some of the best and unique project topics that you can select during your MBA in the marketing program.   

Why Is Digital Marketing Considered To Be A Popular Topic In MBA?

The need for digital marketing has increased manifold since the onset of this pandemic. As economies started to shut down, many businesses started to conduct their operations online. Needless to say, social media marketing and SEO tools have taken over the traditional marketing industry in an unprecedented manner. 

Currently, there are as many as 1.5 million global users of various social media platforms like Instagram, Twitter, Facebook and many more. The increasing demand for digital marketing in the business industry has also rapidly increased its value in the academic field.

Multiple universities across India have started adding various digital marketing MBA project topics in their courses. With that being said, are you interested in learning some of the best marketing topics for MBA projects ? If yes, then check out the mentioned below list that highlights some of the topmost marketing project topics for MBA. 

Importance of MBA Marketing Projects   

The primary objective of an MBA marketing project is to ensure that you, as a professional, can bridge the distance between theoretical knowledge and practical experience.   

Some of the widely recognized importance of an MBA marketing project are:  

1. Experiential Learning  

MBA marketing projects offer a unique form of experiential learning beyond the classroom and textbook. While working on real MBA marketing project topics for any company, you will be exposed to the complexities and nuances of the real business world. You will learn essential skills to help you navigate ambiguities and collaborate with team members to formulate strategic decisions under pressure.   

2. Building Practical Skills  

In addition to the theoretical knowledge you gain from textbooks, MBA marketing projects will help you develop a wide set of skills required to survive in the corporate world. You can learn how to conduct market research, analyze it, and then formulate strategies based on the skills many employers look for nowadays.   

3. Networking Opportunities  

You can also build a strong professional network based on the MBA marketing project you shall work on. These connections can help you open future career opportunities through referrals, internship opportunities, or job offers.   

MBA Project Topics & a Brief Description

Here are some of the best marketing topics for MBA project

1. Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone’s Growth

ZooZoo was launched in the year 2008 during the IPL and it gave the Vodafone marketing strategy a huge boost. It is one of the most iconic brand campaigns in India

 2. Building Brand Awareness among target segment via Innovative & Creative Use of Social Media Strategies for a new age youthful travel brand

Social Media strategies if done right helps to create massive Share of Voice and brand engagement with target audiences.

 3. Branding & Positioning strategies for a new age D2C( Direct to customer) milk startup( with a tier 1 presence) in tier 2, tier 3 cities

Two very important activities in marketing that can make or break a brand are branding & positioning in the mind of a consumers across various target markets & geographies

Get  online MBA courses  from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

4. Analyze consumer behaviour & Design Strategies to Increase Consumer Retention and User Engagement for a video streaming platform for documentaries.

Understanding Consumer behaviour is one of the critical steps in designing effective marketing strategies to engage & retain users specially for Digital Based Platform brands.

5. Study the effects of Branding on consumers in the Real Estate Sector

Real Estate is one sector where branding plays a big role in increasing sales due to the premium pricing of real estate.  

Also Read:  Best Online MBA Courses

6. Research on effect of BTL marketing on consumer purchase decisions in the FMGC sector

FMCG is a sector where BTL marketing plays a huge role in increasing consumer purchases at the store & retail outlet level.

7. Study on the Brand Positioning of one of the world’s most iconic brands – Coca Cola from its inception till date

The amazing marketing team at Coca Cola has turned a beverage drink into one of the world’s most loved brands using various innovative strategies after understanding consumer behaviour and psychology of the target audience.  

8. Study on marketing mix & competitive analysis of Surf Excel brand

Surf Excel has used the marketing mix extensively to stay ahead of completion, position itself in the minds of consumers & gain market share and become one India’s top brands in the laundry detergent category.

9. Study on brand recall & awareness of ICICI Lombard General Insurance in the sector of Home Insurance

ICICI Lombard insurance operates in a crowded market amongst many other insurance competitors and we must analyze if it stand out as a brand and why

10. Analysis on the shaping up of the automobile industry in India – Various Brands, Consumer behaviour patterns, Market Share, Top Marketing Strategies & Campaigns

Automobile industry is one of the most competitive and cut throat industries in India with many domestic & global players. The consumer behaviour patterns are unique and sales are tough. All these factors mean that brands have to work hard on their marketing strategies to stand out.

Must Read:  Highest Paying Cities for MBA Graduates

11. Study on Packaging used for various types of products and use of packaging as a marketing tool for brands

Packaging has long been used as a tool for branding promotions and consumers recall brands based on the colors & packaging used for various products.

12. Analysis and study on consumer satisfaction & delight with e-commerce online shopping portals

E-commerce has been booming in the last 6-7 years across the country but are consumers really satisfied with their online shopping experience or there are still some pain points yet to be addressed?

13. Impact of Customer Service on customers in the Telecom Industry in the last 10 years

Customer Service is the huge part of after sales service that can enhance the customers overall experience & delight them so that they keep them coming back for repeat purchases. What would the impact of such an approach in a cut throat industry like Telecom?

14. Effectiveness of Customer loyalty programs used by most of the Retail brands in India

Most retail brands have customer loyalty programs in the form of points or rewards. How effective have these programs been in influencing more repeat purchases from customers?

15. Study of customer satisfaction and impact of word of mouth marketing for automobile brand Maruti Suzuki

Customer satisfaction has a huge impact on word of mouth marketing that influences sales particularly in segments where the pricing is at a higher range like automobile. What impact has this had for Maruti Suzuki, one of India’s most popular brands?

16. Online Customer acquisition strategies for a new age furniture & appliance rental startup

Furniture & rental startups would have to apply the right messaging & targeting strategies along with the right optimization strategies on online channels to reach their target audience on Facebook, Google, Instagram, etc and acquire customers at an acceptable cost.

17. B2B Marketing & Sales strategies for a technology software company offering chatbots

B2B marketing & sales strategies are often very different from B2C and involve a lot of cold calling, cold emails and require a robust content marketing plan along with engagement events like webinars to decision makers at various target companies

18. Use of Gamification as a tool for customer retention & growth hacking in various tech products.

Many tech products nowadays use gamification in various forms to keep users coming back everyday and increase growth & revenue. This has helped them scale immensely   

• Use Of Artificial Intelligence In Marketing

The usage of Artificial Intelligence in Digital marketing is currently one of the most talked about topics. The automation of various tasks, the pros and cons, as well as the great impact of how Artificial intelligence can totally change the face of 

digital marketing is considered to be one of the most popular marketing MBA project topics. 

• A Study on the Impact Of Google on Online Shopping

Researchers indicate that as much as 68% of online buyers search for a product on Google before finally making their purchase. 

Topics For MBA Final Year Project In Marketing

There are a plethora of topics available under MBA marketing. Some of these includes market research, branding, advertising and many more. If you are interested in learning about some of the best topics for MBA Final year project in marketing , then you have arrived at the right place. 

The following list contains a detailed account of the top marketing topics for project MBA. 

• A Study On Creativity In Advertising
• Marketing Strategies of ACC Limited
• A Study On Customer Buying Behavior And Pattern
• A Study On Consumer Awareness
• Understanding Customer Behavior Towards Samsung
• A Study On Customer Satisfaction Towards Online Shopping
• Marketing Strategies Followed By Paytm and Google Pay
• A Study On Brand Promotion Strategies Followed By Swiggy and Zomato

Choosing the Right MBA Marketing Project Topic  

Before shortlisting MBA marketing project topics , some of the instances that you should keep in mind are:  

1. Market Trends  

Start by assessing the ongoing market trends and whether the topic will be relevant when you finish the project . Choose topics related to current trends or developments and the challenges companies are encountering as a result, and include discussions on how to address them.  

2. Available Resources  

Always evaluate the amount of data and resources available for MBA students for the selected marketing project topics before starting. Ensure that you have access to sufficient data sources, research materials, and industry contacts that will support your research and analysis.   

3. Objective of the Project  

Outline a clear and concise objective for your project. Specify what you aim to research and analyze within your MBA project, and detail how to initiate and sustain it. This ensures efficient time and resource utilization with minimum chances of deviation from the original topic.   

MBA Programs in India

Due to lockdowns across India, multiple universities and b-schools are now offering their MBA programs online. You can consider some of these world class MBA programs offered by top Business schools. India’s biggest online learning platform upGrad offers MBA from Liverpool Business School with specialization in marketing.

You will be given many MBA projects that will enhance your overall learning experience and help you learn the practical application of marketing concepts that various brands have used.

As stated earlier, with the increasing demand for digital marketing, many universities in India have started offering digital marketing courses to their students. The above-mentioned article highlights some of the best marketing project topics for MBA. On that note, there are several benefits that you can derive from doing an MBA in marketing and working on marketing topics for project MBA. 

. Some of them include a better competitive edge, higher compensations, greater job satisfaction and scope for experience in different fields such as content marketing, brand communication, retail marketing or market research.

upGrad also offers individual mentoring sessions with industry leaders from various domains. You will also get 360-degree career support and placement assistance throughout the MBA program. upGrad expert mentors will help you build, review your resume, and help you apply for various business roles.

Conclusion:

In wrapping up, I’ve shared a range of exciting MBA marketing project ideas tailored for beginners like you. Exploring these topics can be a rewarding journey, allowing you to apply your skills in real-world scenarios. Whether delving into digital marketing trends or traditional strategies, each project offers valuable learning opportunities. As a mid-career professional, selecting a project aligned with your interests and goals can lead to meaningful contributions in the marketing field. Remember, thorough research, creative thinking, and effective implementation are key to success. With these ideas as your guide, I’m confident you’ll embark on your MBA marketing project journey with enthusiasm and make a lasting impact in the industry.  

Something went wrong

MBA Skills to Master

• MBA in Finance Courses
• MBA in HR Courses
• MBA in Marketing Courses
• Introduction to FinTech Courses
• MBA in Agriculture Courses
• MBA in Operations Management Courses
• MBA in International Business Courses
• MBA in IT Management Courses
• MBA In Healthcare Management Courses
• MBA in General Management Courses
• MBA Supply Chain Management Courses
• MBA in Entrepreneurship Courses
• MBA in Project Management Courses

Our Trending MBA Courses

• MBA (Global) Deakin Business School & IMT
• Global MBA Liverpool Business School
• NMIMS MBA Executive with Specialisation in Business Analytics
• MBA From Golden Gate University
• Job-linked Advanced General Management from IMT Ghaziabad
• MBA (Global) Deakin Business School

Our Popular MBA Course

Frequently Asked Questions (FAQs)

There are no two thoughts about the fact that college projects are an important part of any MBA program. It can open up your mind and give you practical training for the real world. Besides this, interviewers too are keen to know more about your college projects and internships. If you want to learn a lot more about the marketing field, think of projects as the real teachers. The research involved will help you become a better marketer. You might even end up making important connections that will help you later.

After completing an MBA with a specialisation in marketing, you will be proficient in developing strategies to accomplish organisational goals. Besides this, you will also learn communication skills, analytical skills, mathematical skills, business ethics and problem-solving skills. An MBA in marketing has become the most sought-after career choice among the youth today because it offers a variety of job opportunities including brand manager, account manager, marketing manager, sales manager, media planner, product manager, and so on.

When you’re choosing an online MBA program, look for these key indicators: a comprehensive curriculum, accreditation, expert faculty, a proven distance learning model, the use of the best online technology, student engagement strategies and 360-degree career support. While flexibility is key in an online MBA program, offering a unique learning experience is even more important. The program should give students an in-campus experience even if they’re away by making use of live faculty lectures.

When deciding on a topic for your final thesis/dissertation, you will find an abundance of topics to choose from. This might feel slightly overwhelming, so here are a few things to remember while finalizing your topic. First of all, make sure it is relevant to your course material and specialization. This will both simplify your work and be appreciated more. Secondly, find a project that truly interests you, as you are more likely to work your hardest when you are genuinely passionate about something. Thirdly, you can hone your problem-solving abilities by taking up a business problem, methodically conducting research, and coming up with a solution. Being able to assess a situation objectively is a vital skill. Lastly, do not hesitate to approach your professors for guidance.

Try to choose a topic that is unique, novel, interesting, and preferably has tangible applications in the real world. While working on your project, it would be advantageous to have a mentor to guide and advise you. Choose a mentor who has in-depth knowledge of the subject or someone who has already published papers in the past. Plan your project well. The importance of finalizing the goals, requirements, costs, implementation, and deadlines cannot be emphasized enough. Lastly, refer to previous research on your subject matter and learn from it.

The final-year project of an MBA course provides an unparalleled level of real-world experience and prepares a student for the workplace. This project also teaches valuable lessons in research techniques, data analysis, and even soft skills like teamwork and time management. It gives students a chance to interact and network with industry professionals and thus develop potentially valuable connections. Besides, during the hiring process, interviewers generally tend to ask questions about the candidates’ projects and internships.

Related Programs View All

Master's Degree

View Program

WES Recognized MBA degree

AACSB & EQUIS accredited

WES Recognised

AACSB & AICTE accredited

Certification

Top Indian B-School

Recognized as Institute of Eminence (MHRD)

70% Scholarship available

Immediate Program Start

5 Top Specialisations

Job Assistance with Minimum 3.5L CTC

Leadership Development

13 Specialisations Available

Dual Credentials

Offline Campus Experience

ACBSP and HLC Accredited Program

AACSB accredited

Explore Free Courses

Learn more about the education system, top universities, entrance tests, course information, and employment opportunities in Canada through this course.

Advance your career in the field of marketing with Industry relevant free courses

Build your foundation in one of the hottest industry of the 21st century

Master industry-relevant skills that are required to become a leader and drive organizational success

Build essential technical skills to move forward in your career in these evolving times

Get insights from industry leaders and career counselors and learn how to stay ahead in your career

Kickstart your career in law by building a solid foundation with these relevant free courses.

Stay ahead of the curve and upskill yourself on Generative AI and ChatGPT

Build your confidence by learning essential soft skills to help you become an Industry ready professional.

Learn more about the education system, top universities, entrance tests, course information, and employment opportunities in USA through this course.

Suggested Blogs

by Keerthi Shivakumar

16 Apr 2024

by Dilip Guru

07 Apr 2024

by venkatesh Rajanala

01 Mar 2024

by Harish K

29 Feb 2024

by spandita hati

EXPERT WRITING HELP BLOG

AFFORDABLE ESSAYS BLOG

Best MBA Capstone Project Ideas

Top mba capstone project ideas for theses and dissertations.

Given that this is your first time completing this kind of project, it might be challenging for you to think of a catchy and original title. It is advised that you look for a MBA project writers that can assist with fresh and original research topic ideas for an MBA thesis so that you can develop a distinct and researchable MBA project. Your goal should be to gather MBA capstone project ideas that can be of assistance in producing a suitable case study in accordance with your area of specialization, whether you specialize in economics, human resource management, accounting, marketing, technology, entrepreneurship, business management, finance, e-commerce, or any other field.

Marketing: MBA Capstone Project Ideas For Beginners

Many MBA in Marketing courses includes various projects to improve your educational experience. Here are a few interesting and excellent business capstone project ideas you can choose from for your MBA marketing program. You can request our MBA project help service to assist you turn any topic into a viable project.

1.   Examining consumer behavior and developing user engagement and retention strategies for a platform that streams documentaries

One of the most important steps in developing effective marketing strategies to engage & retain users, especially for brands with digitally based platforms, is understanding consumer behavior.

2.   Review and analysis of consumer delight with online shopping portals for e-commerce

The world has seen a boom in e-commerce over the past six to seven years, but ask yourself this question; are customers happy with their online shopping experience, or are there still some issues that need to be resolved?

3.   Customer service’s impact on customers in the telecom industry over the last ten years

Customer service is a significant component of after-sales care that can improve the client’s overall experience and delight them to keep them coming back for more. What effect would such a strategy have in the competitive telecom sector?

4.   Strategies for acquiring online customers for a new-age furniture and appliance rental startup.

For furniture and rental startups to reach their potential customers on Fb, Twitter, Google, Instagram, and other platforms and gain clients at a reasonable cost, they would need to implement the proper messaging and targeting strategies along with the proper optimization strategies.

5.   Research on packaging for different product types and its application as a brand-building tool

Consumers remember brands based on the color schemes and packaging used for different products, and packaging has long been utilized as a tool for branding promotions.

6.   Increasing brand awareness among the target section through innovative & creative social media strategies for a young travel company

Social media strategies can greatly increase brand awareness and customer engagement when used properly.

7.   Analysis of the brand positioning of Coca-Cola, one of the most recognizable brands in the world, from its inception to the present

After studying consumer behavior and the psychology of the target market, Coca-Cola’s marketing team used a variety of creative strategies to transform a beverage drink into one of the world’s most beloved brands.

8.   Analysis of how the global auto industry is developing, including top brands, consumer trends, market share, and marketing strategies and campaigns

The automobile industry is one of the most fiercely competitive, with many domestic and international players. Sales are challenging, and consumer behavior patterns are distinctive. Because of all these factors, brands must work arduously on their marketing plans to stand out.

MBA Capstone Project Ideas for IT

IT projects have grown more complex as the topics for MBA projects have advanced. Information technology must be more flexible and user-friendly as users demand, making competition more important. Students pursuing MBA capstone project topics in IT must complete a project to demonstrate their knowledge of the material. They must develop an IT project that will demonstrate the knowledge and skills they have acquired throughout the MBA program.

Students should exercise extreme caution when selecting topics for their IT-related MBA projects. While common topics will give a poor impression of your competence, well-prepared and researched topics will make a positive impression. Students must therefore conduct adequate research before beginning any IT project.

Picking the best subject for their projects is a common challenge for students. They frequently choose very simple subjects for their projects or pick the hardest ones to make an impression. But they frequently fall short of getting good exposure from them. They might not be putting much thought or effort into the project topics. However, these minor project failures will harm their career as a whole. Therefore, each student must take these MBA capstone project ideas in Information Technology seriously.

Here are the trendiest IT capstone project ideas for MBA students.

• A review of the performance of the current payroll system and the creation of a brand-new, comprehensive payroll system.
• Creation of a web-based airline reservation system.
• Designing a server for a multiplayer chess game.
• To develop a job search engine for both candidates and employers.
• Online shopping portal design and development.
• Secure online survey system design and development.
• An organization’s transition to voice over internet communication protocol is due to advanced technology.
• An investigation into how well teams can monitor mobile network tower signals.

MBA Capstone Project Ideas That Have Not Received Much Research

It takes a lot of research into your field of study to identify areas that prior studies seemed to have overlooked to come up with MBA capstone project ideas that will make your dissertation stand out and earn you a Master’s Degree. However, this can be quite simple if you have clearly defined your areas of research interest. Here are a few examples of MBA capstone topic ideas in fields that haven’t been thoroughly investigated:

• The effects of automation on the supply chain industry.
• The contribution of workplace diversity promotion to enhancing corporate culture.
• An analysis of the effects of unconscious bias in hiring decisions.
• The importance of product personalization and customization in digital relationship marketing in times of pandemic.
• The advantages of emotional branding and its effects on customer loyalty.
• The significance of the virtual supply chain in facilitating transient business partnerships.
• Consumer purchase decisions and animated online advertising.
• An analysis of how effective margin financing is for financial performance.
• AI’s effects on businesses and how they affect market research.

MBA Capstone Project Ideas for Business Analytics

Due to technological advances, in recent years, the amount of data available has grown exponentially. This has created new opportunities for companies to utilize the data to make informed decision. Business schools have introduced programs that teach prospective professionals on deriving insights from structured and unstructured data. MBA in business analytics curriculum tailors to produce graduates with strong understanding and skills in descriptive, predictive and prescriptive analytics to make data-driven decisions.

The culmination of the program is completion of a capstone project. Students are required to utilize analytics to solve a real world business problem. The capstone project requires a student to define the business problem, collect and analyze data and model and develop actionable solution. In case a student does not have a sponsoring organization for his project, he will be required to scout for a topic to work on. Here are a few MBA capstone project ideas for business analytics that business analytics students can use:

• Predicting employee attrition and performance
• Conducting market basket analysis between soft drinks and pastry
• Predicting real estate prices
• Predicting commodities prices such as gold, avocado, oil and coffee
• Estimating customer churning rate
• Predicting load capacity of an airline
• Predicting store sales for footwear companies like Nike
• Modelling for predicting customer purchases  in Walmart
• Credit scoring and modelling: predicting default rates

MBA Capstone Topic Ideas in Human Resource Management

1.   Employee Training Requirements in the Banking Sector

Every year, the banking industry changes, and bankers deal with millions of customers, many of whom have little to no knowledge of banking services. This also implies that regular training for all staff is necessary to cater to the needs of all of these customers.

2.   Examining Performance Evaluations and Bonuses

Is the appraisal system designed to fairly reward the top performers, or are there flaws that make it impossible to do so? What is the bonus payment structure? Is a fair bonus system in place at the company during successful financial years?

3.   The Effects of Career Planning and Progression on Workers in Quick Food Chains

The possibility of career advancement motivates workers to put in extra effort and increase productivity. Advancement in one’s career is frequently accompanied by better pay, a better job, and more respect. How are career development and planning handled in the fast food industry from the ground up while considering the impact on employee morale and motivation?

4.   Employee Retention Techniques

An organization should have the lowest employee churn in the sector, and its employee retention programs should be quite successful. Additionally, it should provide various employee reward programs to maintain staff motivation. How should these strategies be put into practice to ensure their success?

5.   Investigation of Employee Satisfaction in the Telecom Sector

Tens of thousands of people are employed in the crucial telecom sector. Some of the most well-known businesses, including Airtel, Jio, and Vodafone, are executed in this sector. One of the industries with the most intense competition is this one. The work is monotonous, and workplaces are notoriously stressful. What level of employee happiness do you think this sector has?

6.   Employer Branding Techniques in Challenging Businesses

Employer branding enables a business to promote itself to students and potential employees as the best workplace. How will you convince employees to join struggling businesses using various employer branding strategies?

7.   An Investigation into the Various Employee Welfare Programs at Fast-Moving Consumer Goods

Many high-end and recognizable brands exist in the quickly evolving consumer goods industry. They have a huge workforce and provide lots of employee-friendly benefits. How have these programs enabled them to maintain a low attrition rate while keeping staff on board for extended periods?

Tips on How to Develop Better MBA Capstone Project Ideas

The ability to select your topic is advantageous. Take advantage of the chance to choose one that will enable you to produce a solid MBA capstone project. The most effective capstone projects have a distinct aim and strategy. They are focused and show a logical progression. So, how do you generate good MBA capstone project ideas ? Here are five suggestions to assist you:

●    Make sure it’s relevant to your area of expertise

Ensure your MBA capstone project topic is pertinent to your field of study and aligned with your area of expertise. For instance, writing a capstone project on the “influence of workplace diversity on corporate culture” won’t help if you’re a marketing student.

●    Think about your professional objectives

It’s best to research a subject that aligns with your professional objectives. In this manner, you will be somewhat familiar with the work environment when you actually perform it in the future. Consider that you are a finance student hoping to work in the corporate investment industry. Instead of choosing a research topic about tax preparation or insurance, you should prefer to focus on corporate or investment banking.

●    Identify the project’s scope

You cannot choose a topic that is too broad because that would make your project question too diffuse. This will hinder the outcome and prevent you from focusing on a particular issue or area. In addition, since there won’t be much background data on which to base your research, too narrow topics are constricting. Therefore, determining the scope of the work is essential before you decide to conduct additional research.

●    Determine a business core problem

This is not just any project work; it is an MBA project, so you must be able to recognize a business challenge, opportunity, or situation on which to base your research. You can practice your problem-solving skills, which is another crucial trait to possess in the corporate world, when you state a specific business problem, do some research, and then develop a solution based on that.

●    Speak with your professor

Lastly, be sure to speak with your professor before you begin your project. It’s always a good idea to bring your professors along because they are there to help you. They’ll be able to offer you insight that will help you narrow down your project question or take into account details you might have overlooked.

What is an MBA final project?

This is the last stage of many MBA programs . Here, MBA students apply everything they have learned to solve a core business problem.

How do I find a good MBA capstone project topic?

Review your course readings, or perhaps read up on some of your favorites. You can also pay for business capstone project help from experts capstone writers who will provide you with hottest capstone topics.

How do you select a project title?

You should select a topic depending on your career aims and ambitions. For instance, if you intend to start your own company, MBA project offers you an opportunity to compile a feasible business plan. Selecting an organization based assignment will provide you an opportunity to establish relationship with potential employers.

Considering everything at stake, picking an MBA project topic can be challenging. You don’t want to pick the incorrect subject and realize it’s too late to change. To ensure that you select a top-notch topic that lays a solid foundation for a fantastic MBA project, take your time, pay attention to these suggestions, and consider the suggested MBA capstone project ideas

Published by

Expert writing help is a custom essay writing website offering academic writing services for essays, research papers, dissertations, term papers, capstones, lab reports and thesis papers at affordable prices. View all posts by allan

One thought on “Best MBA Capstone Project Ideas”

• Pingback: WGU Capstone Project Writing Guide, Tips and Format – EXPERT WRITING HELP BLOG

Comments are closed.

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

9. Promoting Your Capstone Project Using Social Marketing Techniques

Learning Objectives

By the end of this chapter, you will be able to:

• Compare and contrast commercial and social marketing objectives.
• Explain the role of social marketing in capstone project development and implementation.
• Develop a small-scale marketing campaign for your capstone project.

This chapter describes how social marketing campaigns can be used to promote your capstone project and recruit participants.  Although social marketing is usually targeted to large audiences the concepts of social marketing introduced in this chapter can be used to promote your capstone project and encourage participant recruitment.

Introduction

One of the first steps in the capstone experience is to identify an overall group of people, also referred to as a population.  Once a population is identified, you must devise a plan for subject selection, inviting members to participate.  This process may involve written invitations, telephone calls, or personal contacts in a clinical setting.  A key aspect of successful capstone implementation is the recruitment of participants.  Without project participation, the program will fail; therefore, participant recruitment and retention must be considered during the capstone planning process.  Within your MOU (Chapter 8) you will have outlined protocols and roles for stakeholders involved in your project. Developing a small-scale social marketing campaign will bring awareness of your project to the target community.  A small-scale social marketing campaign should take into account the services being provided, who will benefit from the services, and who needs to know about the services.  All necessary venues and stakeholders, such as partners, advisory boards, coalitions, community members, and participants should be considered.  Social marketing will create project awareness that will spark stakeholder interest and participation (Doll, 2010).

Commercial Marketing versus Social Marketing

In general, marketing is the process of getting potential clients or customers interested in your products or services.  While commercial marketing consists of efforts to promote and sell products profitably, social marketing has a non-profit motive and utilizes commercial marketing principles for non-profit purposes, such as informing and educating consumers and stakeholders about collective social issues (Nasrudin, 2022).  Although social and commercial marketing are both considered client-centered strategies that focus their research on a specific audience to understand behaviors, they can be distinguished in several ways.  (Refer to Table 9.1:  Commercial versus Social Marketing).

Table 9.1:  Commercial versus Social Marketing

Source:  Nasrudin, A. (2022, April 14). Commercial marketing: How it works, different from social marketing . Pension.  Retrieved September 30, 2022, from https://penpoin.com/commercial-marketing/

Social Marketing in Healthcare

Social marketing is the application of proven concepts and techniques drawn from the commercial sector to promote changes in diverse socially important behaviors, such as drug use and smoking.  Therefore, social marketing is widely used to influence health behavior.  Social marketers use a wide range of health communication strategies based on mass media.  Social marketers also use mediated, interpersonal, and other modes of communication; and marketing methods such as message placement, promotion, dissemination, and community-level outreach initiatives (Evans, 2006).  For students developing a capstone project with a target population, social marketing techniques can be used for program promotion and participant recruitment.

A Small-Scale Social Marketing Approach to Capstone Project Promotion and Participant Recruitment

Social marketing will help you reach your target audience.  This approach encourages you to thoroughly examine who you want to influence, and how to sway them most effectively.

Although this will depend on your project, it is helpful when you are trying to change the behavior of a group, population, or community.  Social marketing techniques can be used for program promotion, participant recruitment, and program sustainability.

Developing a Small-Scale Social Marketing Campaign

In the context of capstone projects, a social marketing campaign can be considered a philosophy that will direct how you approach your capstone project before and after implementation.  This does not mean that you must have a lot of money to make this work.  If you are excited about your capstone project and willing to put in the effort needed to make it work, social marketing can help you reach desired outcomes (Center for Community Health and Development at the University of Kansas, 2022).  (Refer to Table 9.2:  Managing a Small-Scale Social Marketing Campaign)

Table 9.2:  Strategies for Developing Your Small-Scale Social Marketing Campaign

Dissemination of project information, such as development of a small-scale marketing campaign, is an important consideration for effective program awareness, implementation, and sustainability.  Effective small-scale marketing campaigns should consider the services being provided, who will benefit from the services, and what stakeholders need to know about the services that are being offered.  Dissemination of information through social marketing can help to create community awareness regarding an important problem, issue, or need.  Small scale social marketing campaigns should be thoughtful and strategized processes because without stakeholder support, a program will not succeed or thrive.

Case Study:

Glynn has created a marketing flyer to spur interest and participation in her workshop.  Glynn has included this flyer as an Appendix to her IRB application.  Once IRB approval is secured, Glynn will distribute this flyer within the skilled nursing facility.  Glynn will also make herself available to answer any questions stakeholders may have in reference to her project:

Optimizing Your Capstone Experience: A Guidebook for Allied Health Professionals Copyright © 2023 by Virginia E. Koenig is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

Share This Book

• Open Search box
• Full-Time MBA Home
• Admissions Home
• Request Information
• Requirements
• Admissions Events
• Class Profile
• International Applicants
• Concurrent Degrees
• Admission Policies
• Consortium Candidates
• Academics Home
• Customizable Schedule
• Flexibility & Specializations
• Capstone Project
• Business Creation Program
• Anderson Student Asset Management (ASAM) Home
• Annual Report
• Fund Strategies and Resources
• Academic Centers
• Global Options
• Academic Calendar
• Career Impact
• Consulting Career Path
• Marketing Career Path
• Entertainment Career Path
• Technology Career Path
• Finance Career Path
• Social Impact Career Path
• Health Care Career Path
• Entrepreneurship Career Path
• Real Estate Career Path
• Operations Career Path
• Energy Career Path
• Retail Career Path
• Sports Career Path
• Living in L.A.
• Equity, Diversity and Inclusion
• Family Life
• Clubs & Associations
• Embracing Diversity
• Financing Overview
• Financing Opportunities
• Financing Requirements
• Connect With Our Students
• Meet Our Team
• Getting Here
• Admit Central
• Why UCLA Anderson
• Timeline & Email Archive
• Student Life Home
• Clubs & Extracurriculars
• Getting Settled Home
• Housing and Utilities
• Transportation and Parking
• Campus Resources
• Student Health
• International Students Home
• Student Visas
• Your Academic Experience
• Your Career Considerations
• International Students Onboarding Sessions
• Tips for International Students
• Anderson Onboarding Home
• Anderson Onboarding FAQ
• Curriculum & Academics Home
• Course Schedule
• Academic Preparation
• Career Services Home
• Career Preparation
• Industry Camps
• Paying for School
• Financing Your MBA Home
• Meet the Team Home

Real-World Business challenges

In the Applied Management Research (AMR) field study, you’ll work on a team to address a challenge for a client organization. After a deep dive into research, you’ll present key insights and your recommendations. The Business Creation Option gives you the chance to work with a team of classmates to launch your own business. Students who participate in the Student Investment Fund (SIF) manage a $2 million fund, while visiting leading companies to learn about strategies and philosophies. The Anderson Strategy Group (ASG) is a capstone project that involves a commitment during your first and second years, and gives students focused on consulting a chance to work on and manage a project with classmates. Students who participate in the NAIOP Real Estate Case Competition earn capstone project credit through this six-month assessment of a local property, determining the highest and best use for real estate development. Finally, Anderson has partnered with XPRIZE and their Visioneers program to put students on the front line of designing XPRIZE competitions to address the world’s grand challenges.

In this field study, you’ll work in a team to address a challenge for a client organization. After a deep dive into research, you’ll present key insights and your recommendations.

Bcp gives you the chance to work with a team of classmates to launch your own business., this set of capstone options is more tailored to students' various career paths and interests, and includes: global social impact consulting entertainment & sports analytics early stage investing a/b testing marketing behavior change in marketing.

Students who participate in SIF manage a $2 million fund, while visiting leading companies to learn about strategies and philosophies.  

ASG is a capstone project that involves a commitment during your first and second years, and gives students focused on consulting a chance to work on and manage a project with classmates.

Students who participate in the NAIOP case competition earn capstone project credit through this six-month assessment of a local property.

• Team determines best use for a real site in Southern California
• Case competition against USC + write up
• Fall & Winter quarter of second year

Visit Ziman Center

NEWS RELEASE:

UCLA Excels in Local and National Real Estate Case Competitions

Los Angeles (November 20, 2018) — UCLA graduate student teams won the 2018 NAIOP SoCal Real Estate Challenge and placed second in the 2018 National Real Estate Challenge hosted by the University of Texas at Austin. Both case competitions took place on November 15, 2018, at UCLA and UT Austin, respectively.

NAIOP team (left to right): UCLA Anderson Professor Paul Habibi, Jeffrey Eigenbrood (’19), Daniel Polk (’19), Ben Morrison (’19), Robert Anthony (’19), Nicholas Marino (’19)

The NAIOP SoCal Real Estate Challenge team consisted of Class of 2019 UCLA Anderson MBA students Robert Anthony , Jeff Eigenbrood , Nick Marino and Ben Morrison , and UCLA School of the Arts and Architecture student Daniel Polk. The annual event, sponsored by the National Association of Industrial and Office Properties (NAIOP), presents a specific real estate case challenge to a team of students at UCLA and USC. In addition to providing a rich learning experience that requires participating students to produce high-quality professional work within a limited time frame, the competition is designed to showcase the talents and creativity of the next generation of real estate professionals.

This year, the NAIOP Challenge involved two undeveloped parcels on 11 acres of land located at the southwest corner of Del Amo Avenue and Newport Avenue in Tustin, California. The city acquired the property in 2007 and it has been vacant since that time. The site is a highly visible infill adjacent to the 55 freeway and near the massive Tustin Legacy, the 1600-acre former Tustin Marine Corps Air Station, which is currently being redeveloped. The site sits in an area of the Pacific Center East Specific Plan, which is a major employment center in Tustin that will continue to grow.

UCLA’s team proposed a project they titled Solana (Spanish for solarium or sunny spot) that was inspired by strawberry farming that had once taken place on the site. Solana is a natural extension of the nearby Tustin Legacy project, which involves the transformation of 16,000 acres of raw land into a massive master-planned commercial and residential community.

Video fly-through of the UCLA NAIOP “Solano – Tustin” Development

UCLA’s Solana consists of two select service hotels (305 keys), 240 multifamily units, 10,000 square feet of retail, 75 units of 80 percent affordable housing and more than 150,000 square feet of community space. “I am enormously proud of our NAIOP Challenge team,” said Tim Kawahara, executive director of the Richard S. Ziman Center for Real Estate at UCLA. “Our students proposed a very thoughtful project that provides both commercial value and community benefits to the City of Tustin.”

In its 21st year, the NAIOP Real Estate Challenge celebrates the rivalry between USC and UCLA and illustrates the robust real estate programs at both universities. The winning team is awarded the Silver Shovel, which is inscribed with all past winners’ names. In addition, a $5,000 contribution is made in the name of the winning school to the Challenge for Charity (C4C), benefiting the Special Olympics.

National Real Estate Challenge team (left to right): DaJuan Bennett (’20), Austen Mount (’20), Anne Sewall (’20), James Blake (’20), Robert Walls (’20)

The National Real Estate Challenge team from UCLA consisted of Class of 2020 UCLA Anderson MBA students DaJuan Bennett , James Blake , Austen Mount , Anne M. Sewall and Robert Walls . The challenge, held annually at the McCombs School of Business at UT Austin, is an invitation-only case competition for student teams from the nation’s top-ranked business schools. The case competition involves the analysis of a recent real estate transaction consummated by a leading global real estate firm. Judging panels consist of senior executives from leading real estate companies across the U.S., creating outstanding opportunities for learning, networking and recruitment.

This year, the case centered on a hold/sell analysis for a recently delivered, eight-story office building in “River Valley” (later revealed to be Austin, TX). The property had been a successful 80-percent leased development for the fund. Teams were given the following options: sell the building immediately; hold on to the property with the existing debt; re-finance the property at a higher leverage point (either 65 or 75 percent LTV instead of the 50 percent LTC loan in place); or sell the property and use the proceeds to pursue another office development in “West Hamilton” (later revealed to be Santa Monica, CA). Student teams were prompted to model the two investments to determine the quantitative benefits of each option, but also to look at the national office market, consider the impact of interest rates on cap rates and determine whether co-working and remote working would impact leasing either of the projects.

The UCLA team recommended holding on to the existing property and refinancing the building at 65 percent LTV. The thought process was, while the base case scenario provided was likely to occur, the team wanted to ensure a comfort level with the investment in a downside scenario, which made the pipeline investment and 75 percent LTV financing options too risky. Conversely, the team suggested that selling the property now or maintaining the 50 percent LTC loan were too conservative given the quality of the property and the strength of the “River Valley” market.

“The UT Austin McCombs School of Business National Real Estate Challenge is among the most prestigious real estate case competitions in the nation, so even to place is a huge accomplishment,” said Tim Kawahara. “The team’s success represents the caliber of students at UCLA Anderson and the strength of our real estate curriculum and programs.”

An investment fund managed by student portfolio managers dedicated to the pursuit of favorable risk-adjusted returns.

Applied Management Research

We pioneered practical learning with the applied management research program.

UCLA Anderson launched the first MBA field study program 54 years ago. The AMR program has worked with over 5,000 clients, including Fortune 500 companies, nonprofits, microfinance institutions and startups. You’ll work with a team of peers on a two-quarter project that will solve an organization’s key business problem, while expanding your professional network and experience working in a new field, and inviting you to explore your career options. The AMR program takes place during fall and winter quarters of the second year.

Ballard Metcalfe (’19), Ariel Wang (’19), and Cris Erdtsieck (’19) analyzed how a Peruvian non-profit organization could maximize revenues and lower transaction costs while increasing client satisfaction and engagement.

Global Reach of AMR Projects in 2019–2020

Project Industries

Student impressions of amr.

From The Blog

Sustaining Effective NCD Screen in a South Africa community Requires an Ecosystem of Strategic Partners

Improving the Quality of Sustainable Coffee Production in San Martín, Peru

Prestigious Awards for UCLA Anderson Class of 2017 Field Study Teams

BCP Team KPOP Foods (clockwise from top left): Alex Kim (’17), Ryan Kennelly (’17), Mike Kim (’17), Theo Lee (’17), Erica Suk (’17).

BCP Success Stories

BodySpec (Class of 2014)

BodySpec provides individualized information to health-conscious individuals. We offer full-body scans utilizing dual-energy x-ray absorptiometry (DXA) scanning technology.

Project Description: BodySpec provides individualized health information to health-conscious individuals. We offer full-body scans utilizing dual-energy x-ray absorptiometry (DXA) scanning technology. These scans provide data about an individual’s muscle mass, body fat and bone density at a more granular, accurate and actionable level than any other body composition technology currently available in the fitness industry. Revenue will primarily be generated through scanning fees from individuals (an average of $90 per scan) and subscription fees from personal trainers to access client data.

Update: BCO project is thriving. They've hit many significant milestones and are enthusiastic about BodySpec and helping out current Anderson students.

SmartestK12 (Class of 2014)

To help teachers better understand their students, SmartestK12 transforms all assignments, assessments or classroom interactions into rich student data that allows teachers, parents and school administrators to track each child’s learning in real time and take actions to ensure academic growth.

SMARTESTK12 (CLASS OF 2014)

Project Description: To help teachers better understand their students, SmartestK12 transforms all assignments, assessments or classroom interactions into rich student data that allows teachers, parents and school administrators to track each child’s learning in real time and take actions to ensure academic growth. We feel that education is the foundation for human progress, and that each student deserves an education custom built to her or his needs. SmartestK12 aims to unleash the individual and create a sustainable, never-ending supply of future scientists, historians, mathematicians, authors, scholars and creative geniuses.

Update: The company is still up and running, rebranded as Formative for a new application the founders created that is proving very promising.

Sportifik (Class of 2014)

Sportifik is a web- and mobile-based league management platform that engages college students in recreational activities. Adopted by over 25 universities across the country, including UCLA, Stanford and UC Berkeley, Sportifik empowers university recreation programs with the ability to effectively coordinate sports leagues and tournaments and engage students in healthy and active lifestyles.

SPORTIFIK (CLASS OF 2014)

Project Description:  Sportifik is creating a community of athletes and changing the way people participate in sports. We are providing amateur athletes and avid sports fans with the best means to easily organize and manage their sporting activities through a user friendly one-stop-shop mobile and web solution. Our platform will enable users to seamlessly partake in sporting activities in a fun and rewarding way while enabling them to meet members of their local communities who share a passion for the same sports.

Update:  Still working on their startup and the project is ongoing in LA. They've raised a seed round, grown their user base and client base significantly. They’re still implementing the pivot they started during BCO and are looking to add another part to their project.

Student entrepreneur taps into UCLA resources to 'grow' his news website

No Guesswork, No Guilt: Goodbye Hangry, Hello officebites

AMR: Business Creation Option (BCP) Spotlight on GOshopping

BCP Mentors

Internet, Business and Intellectual Property Attorney Cohen Business Law Group

Investor Upfront Ventures

Follow the UCLA Anderson Full Time MBA Program:

• About UCLA Anderson
• Our Character
• Our Strategic Plan
• Our Leadership
• Our History
• Office of Development Home
• Impact Stories
• The Anderson Fund
• Student Fellowships
• Centers@Anderson
• Faculty Research
• Dean’s Society Leadership Giving
• Reunion Giving
• Anderson Affiliates
• Ways to Give
• Contact Development
• Our Centers Home
• Center for Global Management Home
• For Students Overview
• Specialize In Global Management
• On-Campus and/or Hybrid Global Management Courses
• Global Immersion Courses
• Global Nonprofit Capstone Projects
• MBA Research Assistants
• Career and Personal Development
• UCLA-NUS Executive MBA
• F/EMBA International Exchange
• EMBA International Business Residency
• Global Management Seminars
• International Exchange
• Events and Discussions Overview
• Global Conferences
• Greater China and LatAm Series
• Global Management Speaker Series
• Global Management Lecture Series
• Global Business & Policy Forums
• World Today Discussion Series
• Robertson Lecture Series on Global Business Leadership
• Lunch and Dinner Series
• External Collaborative Partnerships
• Upcoming Events
• Past Center Sponsored Events
• Other UCLA Events
• Faculty & Global Research
• Video Gallery
• Support The Center
• Center for Media, Entertainment & Sports Home
• Events Overview
• Pulse Conference Home
• Entertainment Case Competition
• Game Day Sports Case Competition
• Global Sports Business Forum
• INSIGHTS - Big Data Conference
• Real Madrid Global Sports Leadership
• Research & Insights
• Corporate Partnership
• Student Experience Overview
• Industry Network
• Undergraduate Summer Institute Overview
• Howard University Initiative
• High School Summer Discovery
• About The Center for Media, Entertainment & Sports
• Board of Directors
• Easton Technology Management Center
• Innovation Challenge Home
• Sustainability Track
• Healthcare Track
• Generative AI Track
• Mentors & Advisors
• Competition Details
• Past Events
• Easton Courses
• Specialization
• Innovate Conference
• Tech + Society Conference
• The Embracing AI Summit
• Easton Instructors
• Get Involved
• About The Easton Technology Management Center
• Board of Advisors
• Faculty Advisory Board
• Fink Center for Finance & Investments Home
• Student Fellowships Overview
• Investment Banking Fellowship
• Kayne Investment Management Fellowship
• Brown Private Equity and Alternatives Fellowship
• Quantitative Finance Fellowship
• News and Events Overview
• Conference on Financial Markets
• Fink Investing Conference Home
• Private Equity Roundtable
• Fink Credit Pitch Competition
• Faculty & Research
• Meet Our Board
• Center for Impact Home
• Academics Overview
• Specializations and Certificates
• Impact Investing
• Social Impact Consulting
• Open For Good Transparency Index
• Environmental Metrics
• Social Metrics
• Governance Metrics
• Our Methodology
• State of Corporate Sustainability Disclosure
• 2023 Report
• 2022 Report
• Sustainability Workshops
• Corporate Partnership Program
• Faculty and Research
• Research and Seminars
• Research in Energy
• Research in Sustainability
• Research in Social Responsibility
• Alliance for Research on Corporate Sustainability ARCS
• Impact Week
• Morrison Center for Marketing & Data Analytics Home
• Gilbert Symposium
• Research Overview
• Funded Research
• Student Programs Overview
• Affiliated Student Organizations
• Case Competitions
• Ph.D. Students
• Morrison Center Advisory Board
• Price Center for Entrepreneurship & Innovation Home
• Fellowships
• Undergraduate Minor in Entrepreneurship
• Student Investment Fund
• For Professionals Overview
• Health Care Executive Program
• Entrepreneurship Bootcamp for Veterans
• UCLA Head Start Management Fellows Program
• Steinbeck Family Business Seminar
• Management Development for Entrepreneurs
• UCLA Health Care Institute
• Anderson Venture Accelerator Home
• Our Programs
• Our Companies
• Mentors and Advisors
• Showcase 2023
• Showcase 2022
• Showcase 2021
• Showcase 2020
• Knapp Venture Competition
• Entrepreneur Association (EA)
• Past Winners
• Hire an Anderson Intern
• UCLA Anderson Forecast Home
• Research and Reports Overview
• Forecast Direct Podcast
• Projects and Partnerships Overview
• Forecast Fellows Program
• Allen Matkins
• Cathay Bank
• City Human Capital Index
• Los Angeles City Employment
• Engage with Us Overview
• Become A Member
• Become A Sponsor
• Speaking Engagements
• Member Login
• Renew Membership
• Join Email List
• UCLA Ziman Center for Real Estate
• Howard and Irene Levine Fellows
• Peter Bren Fellows in Entrepreneurial Real Estate
• Corporate Concierge Recruiting
• Howard and Irene Levine Affordable Housing Development Program
• Alumni (UCLA REAG)
• UCLA Ziman Center Symposium
• Howard J. Levine Distinguished Lecture on Business Ethics & Social Responsibility
• UCLA Distinguished Speaker Series in Affordable Housing
• Faculty & Research Overview
• UCLA Gilbert Program in Real Estate, Finance and Urban Economics
• UCLA Economic Letter
• UCLA Affordable Housing Policy Brief
• Working Papers
• Eviction Moratoria and Other Rental Market COVID-19 Policy Interventions
• Mortgage Default Risk Index (MDRI)
• CRSP/Ziman REIT Data Series
• Conference on Low-Income Housing Supply and Housing Affordability
• Impact on Our Community Overview
• Housing as Health Care Initiative
• Howard and Irene Levine Program in Housing and Social Responsibility
• Board Leadership
• Ziman Campaign
• Clubs & Associations Home
• Anderson Student Association (ASA)
• Think in the Next Innovation Challenge
• Innovation & Design Case Competition
• Strategy and Operations Case Competition
• Health Care Business Case Competition
• Challenges in Energy Case Competition
• Professional Clubs
• Association of Veterans at Anderson (AVA)
• Association for Real Estate at Anderson (AREA)
• Energy and Cleantech Association (ECA) Home
• Energy Innovation Conference
• Entertainment Management Association (EMA) Home
• International Film Festival
• Food & Beverage Association (FABA)
• Healthcare Business Association (HBA) Home
• HBA VITALS Conference
• Innovation & Design at Anderson (IDeA) Home
• Innovation and Design Case Competition
• Investment Finance Association (IFA)
• Management Consulting Association (MCA)
• Marketing Association (MA)
• Net Impact (NI) Home
• High Impact Tea
• Retail Business Association (RBA) Home
• Evolve Conference
• Sports Business Association (SBA)
• Strategy & Operations Management Association (SOMA) Home
• Tech Business Association at Anderson (AnderTech) Home
• Unchained: Blockchain Business Forum
• Women’s Business Connection (WBC)
• Identity Clubs
• The Alliance for Latinx Management at Anderson (ALMA)
• Asian Management Student Association (AMSA)
• Black Business Students Association (BBSA) Home
• BHM Events - Better Together
• Christian Student Fellowship (CSF)
• European Business Association (EBA)
• Greater China Business Association (GCBA)
• Japan America Business Association (JABA)
• Jewish Business Students Association (JBSA)
• Joint Ventures (JV)
• Korean Business Student Association (KBSA)
• Latin American Business Association (LABA)
• Middle East & Africa Club
• Muslim Business Student Association (MBSA)
• Out@Anderson (O@A) Home
• LGBTQ Awareness Week
• South Asian Business Association (SABA)
• Southeast Asian Business Association (SEABA)
• Taiwanese Student Business Association (TSBA)
• Institutions Clubs
• Anderson Onboarding Committee (AOC)
• Admissions Ambassador Corps (AAC)
• Entrepreneurship Through Acquisition
• Challenge for Charity
• Interest Overview
• A Comedy Club (ACC)
• Adam Smith Society (SmithSoc)
• Craft Beer Club
• Creatives at Anderson (AnderCreative)
• Eats (AnderEats)
• Public Speaking Club at Anderson (PSC)
• Spirits @ Anderson
• Travel and Hospitality Association (THA)
• Wine Club at Anderson (WCA)
• Athletics Overview
• Basketball Club at Anderson (Anderball)
• John Anderson Golf Club
• Outdoor Adventure Club (OAC)
• Soccer Club (SC)
• Tennis Club at Anderson (TCA)
• Wellness Club
• Equity, Diversity & Inclusion
• Events and Spotlights
• Embracing Diversity Series
• Hear to Include
• Student EDI Council
• Key EDI Activities
• What You Can Do
• Pathway Guidance Program Overview
• Inclusive Ethics Initiative
• Asian@Anderson
• Black@Anderson
• Latinx@Anderson
• LGBTQ@Anderson
• Veterans@Anderson
• Women@Anderson
• Information & Technology Home
• New Faculty Information
• New PhD Information
• New Student Information
• Anderson Computing & Information Services (Intranet Portal)
• Rosenfeld Library Home
• Databases Overview
• Business Databases by Name
• Business Databases by Category Overview
• Analyst Reports
• Company Information
• Industry Information
• International Information
• Market Research
• Taxation & Accounting
• Books & Other Sources
• Anderson Proxy Server / Off-Campus Access
• Database Alerts (Under Revision)
• Discipline eSources Overview
• Decisions, Operations and Technology Management
• Global Economics and Management
• Information Systems
• Management and Organizations
• Working Papers, Cases
• Business Topics
• Government Information
• Search & Find
• Electronic Journals at UCLA
• New "Management" Titles at Rosenfeld and Other UCLA Libraries
• Citation Linker for Articles in (or Not in) UCLA-Licensed Online Content
• Career Management
• Company Ratios
• Industry Ratios
• Internet Search
• Special Collections
• UCLA Library Catalog
• Melvyl (UC Libraries)
• Citing Business Sources
• Assessing Global Issues
• Career Research in the Rosenfeld Library
• Competitive Intelligence
• Research Toolkit
• Services Overview
• Faculty Course Support
• Media & Technology Industry Information
• Ph.D. Research Support
• Consult a Business Research Librarian
• Borrowing Privileges
• Document Delivery
• Field Study Research Support: AMR/BCO/GAP/SMR/UCLA-NUS EMBA
• Course Reserves Overview
• Find Reserve Items
• Info for Faculty
• Hours of Operation
• Conduct in the UCLA Libraries
• External (Non-Anderson) Users of Rosenfeld Library
• New "Management" Titles RSS Feed
• UCLA Library
• User Rights and Responsibilities
• Degrees Home
• Fully Employed MBA Home
• Assistant Dean's Advice
• Connect with a Student
• UC Transfers
• Exam Waiver
• Military and Veterans
• Admissions Policies
• Specializations
• Global Experience
• Flexible Options
• Drive Time Podcast
• Student Perspectives
• Costs & Financing
• Meet our Team
• Admit Central Home
• Why UCLA Anderson?
• Accepting Admission
• Important Items & Official Onboarding
• Build Your Network
• Executive MBA Home
• Requirements and Deadlines
• Connect with an EMBAssador
• U.S. Military, Reservist, & Veterans
• Flexible Schedules
• Electives & Specializations
• Capstone Overview
• For Companies
• Culture Overview
• Equity, Diversity, & Inclusion
• Conferences and Special Events
• Clubs and Associations
• Meet the Team Overview
• EMBA Admit Central Home
• Finalizing Admission
• Pre-EMBA Academic Preparation
• Important Dates and Events
• Cost and Financing
• Career Services
• Directions and Accommodations
• Ph.D. Program Home
• Admissions Overview
• Admissions FAQ
• Areas of Study Home
• Accounting Overview
• Meet the Students
• Courses and Seminars
• Behavioral Decision Making Overview
• Decisions, Operations and Technology Management Overview
• Finance Overview
• Global Economics and Management Overview
• Management and Organizations Overview
• Marketing Overview
• Strategy Overview
• Current Job Market Candidates
• Curriculum & Schedule
• Admissions Requirements
• UCLA NUS Alumni Connect
• Fees and Financing
• Meet the Team
• Visit UCLA-NUS Full Site
• Master of Financial Engineering
• Admissions Ambassadors
• Career Impact Overview
• Career Paths Overview
• Quant Trading and Sales Trading
• Data Science
• Quantitative Research and Analysis
• Strats and Modeling
• Portfolio Management
• Risk Management
• Consulting and Valuation
• Employment Report
• Alumni Coaches
• Advisory Board
• Student Life
• For Companies Overview
• Recruit An MFE
• Meet our Team Overview
• MFE Admit Central Home
• Admit Checklist
• Career Support
• Curriculum and Academics
• For International Students
• Prep Before You Start
• Program Calendar and Fees
• Master of Science in Business Analytics
• Prerequisites
• Holistic Career Services
• Constant Industry Infusion
• Student Outcomes & Placement
• Career Services FAQ
• Meet Our Students
• Recruit MSBAs
• Capstone: Applied Analytics Project
• Class of 2018
• Class of 2019
• Class of 2020
• Class of 2021
• Class of 2022
• Class of 2023
• Class of 2024
• Meet Our Team Overview
• Executive Education Home
• Open Enrollment Overview
• Executive Program
• Corporate Governance
• Women's Leadership Institute
• Women In Governance Overview
• Board Ready Candidates
• Inclusive Leadership Program
• Strategic HR Program
• Leading High Performing Teams
• Customized Solutions
• Partner Programs Overview
• Accounting Minor Program Home
• Accounting Minor Admissions Requirements
• Enrolling In Classes
• Courses Overview
• Management 195
• Course Syllabus
• Useful Links
• Graduating Seniors
• Leaders in Sustainability Certificate Program
• Riordan Programs Home
• Riordan Scholars Program Overview
• Saturday Business Institute
• Riordan MBA Fellows Program Overview
• Riordan College to Career Program Overview
• Alumni Association
• Our Purpose
• Get Involved Overview
• Donor Honor Roll
• Volunteer Opportunities
• Spark Campaign
• Who We Are Overview
• Volunteers and Mentors
• Riordan Podcast
• Media Entertainment & Sports Summer Institute
• Venture Accelerator at UCLA Anderson Home
• HealthCare@Anderson
• Health Care and Behavioral Economics
• Women and Healthcare
• Research and Development
• Health Care Operations
• Healthcare Pricing and Financing
• Other Research
• Sector-Focused Programs for Professionals
• Faculty and Research Home
• Accounting Home
• Seminars and Events
• Ph.D. Program
• Behavioral Decision Making Home
• Decisions, Operations & Technology Management Home
• Meet The Ph.D. Students
• DOTM Supply Chain Blog
• Finance Home
• Global Economics and Management Home
• Meet the Ph.D. Students
• University of California GEM-BPP Research Workshop
• Management And Organizations Home
• Anderson Behavioral Lab
• HARRT at UCLA
• Marketing Home
• Strategy Home
• Information Systems Research Program Home
• Connections
• IS History Home
• Faculty Directory
• Faculty Awards
• Faculty Expertise Guide
• Open Positions
• Emeriti Faculty
• For Companies Home
• Hire an MBA
• Hire an MFE
• Hire an MSBA
• Engage a Student Consulting Team
• Applied Management Research Program Home
• Requirements & Schedule
• Benefits To Companies
• Application
• Student Experience
• Faculty Advisors
• Global Access Program Home
• Global Partner Network
• Meet the Advisors
• Past GAP Companies
• Executive Portal Home
• Key Dates and Schedules
• Event Registration
• Hotels and Directions
• Visa Information
• Explore Los Angeles
• Post-GAP Consulting Providers
• Strategic Management Research Program
• Applied Finance Project
• Applied Analytics Project
• Early-Stage Investment Fund
• Field Experiments in Strategy
• Management Practicum
• News and Events Home
• News Archive
• News Archive 2022-2023
• News Archive 2018-2021
• Virtual Events Archive
• Signature Events Overview
• Gerald Loeb Awards Home
• 2024 Loeb Awards Open Call For Entries
• Banquet and Ceremony
• Submit Entry
• Competition Categories
• Historical Winners
• Career Achievement Categories
• Eligibility and Rules Home
• Administration of Awards
• Final Judges
• Embracing Diversity Week
• Commencement Overview
• MBA, EMBA, FEMBA, Ph.D. Commencement Overview
• Commencement Speaker
• FAQ Students
• UCLA-NUS Commencement
• MFE Commencement Overview
• Parking & Directions
• MSBA Commencement Overview
• Hotel Information
• Video Archives
• John Wooden Global Leadership Awards Overview
• Fellowship Application
• John Wooden
• Anderson Speaker Series
• Dean's Distinguished Speaker Series
• Velocity Women's Summit
• 'Palooza
• Anderson Student Kickoff
• Alumni Home
• Alumni Directory
• All Chapters and Groups
• International
• Worldwide Welcome Weeks 2023
• Alumni Weekend 2024
• Friday Faculty Chats
• Alumni Weekend
• Alumni Weekend 2022
• Alumni Weekend 2021
• Alumni Weekend 2019
• Alumni Weekend 2018
• Worldwide Welcome Weeks 2022
• Worldwide Welcome Weeks 2021
• Worldwide Welcome Weeks 2018
• Worldwide Welcome Weeks 2017
• Career Re-LAUNCH
• UCLA Campus
• Career Services Overview
• Career Resources
• Stay Connected Overview
• Alumni Community
• Email Lists
• Class Notes
• News@Anderson
• Alumni Awards
• Board of Directors Overview
• Letter from the President

• Remote Learning
• Bachelor’s Degrees
• Master’s Degrees
• Doctoral Degrees
• Certificates
• Professional Development
• Find Your Degree
• Bachelor of Business Administration
• Bachelor of Accountancy
• Bachelor of Science in Applied Management
• Master of Business Administration
• Master of Science in Accountancy
• Master of Science in Finance
• Master of Science in Management
• Master of Science in Marketing
• Master of Science in Taxation
• Doctor of Business Administration – Accounting
• Doctorate in Business Administration
• PhD in Organizational Leadership
• Strategic Business Communication Certificate
• Human Resources Management Certificate
• Global Project and Program Management Certificate
• Bachelor of Science in Information Technology
• Master of Science in Data Analytics
• Master of Science in Information Technology
• Master of Science in Information Technology Leadership
• Master of Science in Artificial Intelligence and Machine Learning
• PhD in Technology – Artificial Intelligence and Machine Learning Specialization
• PhD in Technology – Cybersecurity Specialization
• PhD in Technology – Data Analytics Specialization
• Automotive Cybersecurity Certificate
• Cybersecurity Certificate
• Data Analytics Certificate
• Business Communications
• Information Technology and Decision Sciences
• Schedule an Appointment
• Request Information
• Admissions Events
• Graduate Degree FastTrack
• International Students
• Veteran & Military Students
• Tuition and Fees
• Financial Aid
• Scholarships
• Refund Policy
• Student Experience
• Commencement

Clinical assistant professor of marketing Nicholas McCracken discusses how capstone courses prepare Walsh marketing students to become next-level brand managers. McCracken has years of senior-level industry experience working in market research, as part of a business incubator and in media. He now leads a strategic research group at Ford Motor Company.

McCracken collaborated with Michael Levens, Ph.D., president and CEO and former chair of the marketing department, to develop Walsh’s undergraduate and graduate marketing capstone experiences.

Can you explain Walsh’s marketing capstone course?

The capstone project is the culmination of the  master’s of marketing program. Working in teams, students create marketing proposals for a real company and product. The deliverables for each consulting project are based on the scope of the project requested by the external client. Sometimes students create a comprehensive, full stack marketing plan. Other times they are asked to focus on one element of the marketing plan, such as branding or promotion. As is the case in industry, what is delivered varies by the client engagement.

Why are capstone projects important?

The capstone project provides students with practical, hands-on experience they will use in in their professional lives, underscores the importance of working together in teams, and fosters creative thinking. Completed capstone projects showcase to potential employers the marketing skills a student has gained, signaling professionalism, value, and out-of-the-box thinking. The project also allows students to synthesize what they’ve learned on a theoretical and practical level.

How do you assign capstone projects?

Walsh faculty members select the capstone opportunity, relying heavily on our industry connections to bring businesses and products that offer high learning potential. Some of our previous capstone projects include clients in high tech automotive manufacturing, healthcare systems, and new business startup competitions. Students get an inside view into these companies; one client even participated in his client brief from inside the manufacturing location, providing students a virtual tour of the facility. It’s an authentic experience from start to finish.

How can a student be the most successful in their capstone experience?

Students who are passionate about marketing tend to gain the most from their capstone projects. But beyond passion, students willing to dive in, even when they might not feel 100% confident, will also learn the most. It’s natural to feel unsure when they are beginning, because the capstone assignment is intentionally unstructured. But if students are open to the fact that not knowing exactly how to proceed is a valuable part of the learning experience, they’ll come away with confidence and the ability to create an interesting product and package of concepts for their clients.

What do you hope students learn from their capstone experience?

One of the most important things I want students to take away from their capstone experience is confidence. If they don’t know how to solve a particular marketing challenge, they’ve got to stick with the problem until they’ve found a viable solution. I want them to learn to discuss challenges with one another and be able to come to a consensus. I also want them to learn to create marketing ideas based on data, not opinion. That’s the  science  of marketing. Finally, I want them to understand the value of the story they tell about a product. That’s the  art  of marketing. The capstone experience helps students combine the art and science of marketing into one practical, valuable marketing strategy.

What makes the Walsh capstone experience valuable?

Many Walsh faculty continue to work in their chosen field while they teach, and students benefit from first-hand, relevant industry experience and professional connections. In fact, students often report they are able to take what they learned in class and put it into practice the next day at work. By working directly with a client, students gain a true understanding of the emotional and financial investment clients make in their marketing strategies, which can ultimately help them become effective brand managers. Faculty act as coaches and facilitators, helping students absorb and synthesize what they’ve learned.

How does Walsh prepare students for their careers?

Walsh’s  mission  is to provide a transformative business education that combines theory, application, and professional experience to prepare graduates for successful careers. We take that mission seriously, and believe our students deserve a return on investment for the time, energy, and financial resources they commit to their program. That’s why our curriculum balances theoretical learning with hands-on learning experiences for practical skill development, culminating in completion of the capstone experience. Capstone projects gives students the knowledge, experience and skills they need to be successful and helps them prepare for the rapid, high-stakes situations they’ll face in their careers with real clients.

APPLY NOW     LEARN MORE | MS MARKETING

Related Posts

Privacy Overview

Featured Student Projects

Navigate Finance Effortlessly

UX Design Capstone Project by Alyssa Tawin

Travel Insurance Analysis

UX Capstone Project by Hariza Farhana

Elpay App UX Design

Data Analytics Capstone Project by Chew Yi Long

UX Design Capstone Project by Cheryl Tay

Bank Service Analysis

UX Capstone Project by Glavin Loh

UX Capstone Project by Din Koh

UX Capstone Project by Lee Jia Ying Trena

UX Capstone Project by Clive Choo

Bank Loan Payment Analysis

Data Analytics Capstone Project by Ng Shao Zhi

Bank Marketing Campaign

Data Analytics Capstone Project by Nur Filzah Bte Jusmani

Predicting Future Stock Prices

Data Science Capstone Project by Hriday Mistry

Loan Approval Prediction

Data Science Capstone Project by Daniel Chan

Bank Customer Identifying Analysis

Data Analytics Capstone Project by Lim Shue Ling

Credit Default Risk Analysis

Data Analytics Capstone Project by Jermaine Lee

UX Design Capstone Project by Lynette Lee

UX Design Capstone Project by Desiree Dela Merced

Analysing Customising Solutions

Data Analytics Capstone Project by Jasmine Teo

Insurance Analysis

Data Analytics Capstone Project by Claudia Lim

Custom Default Loan

Data Science Capstone Project by Yi Ren Neo

Credit Loan Repayment Prediction

Data Science Capstone Project by Harold Teng

Reducing High Attrition Rates

Data Science Capstone Project by Yun Choi Ying

Education Loan Repayment Prediction

Data Science Capstone Project by Sherman Lau

UX Design Capstone Project by Gigi Lo

Insurance Fraud Analysis

Data Analytics Capstone Project by Michelle Eng

Default Loan Prediction

Data Science Capstone Project by Mick Yang

UX Design Capstone Project by Jazimah

UX Design Capstone Project by Natalie Wong

Credit Card Attrition

Data Analytics Capstone Project by Lee Ying Chia

Reducing Fraudulent Claims Analysis

Data Analytics Capstone Project by Lim Si Xian

Default on Customer Loan Research

Data Science Capstone Project by Muhammad Daniel Haikel

Startup Success Prediction

Data Science Capstone Project by Tan Chermin

UX Design Capstone Project by Bethea How

Entry Points Analysis

Data Analytics Capstone Project by Zeph Han

Improving Credit Approval Process

Data Science Capstone Project by Pravin Ojha

UX Design Capstone Project by Shan Shan Lim

Credit Card Customers

Data Analytics Capstone Project by Marissa Goh

Loan Repayment Prediction

Data Science Capstone Project by Kirankumar

Customer Service Analysis

Credit Card Service Analysis

UX Design Capstone Project by Goh Pei Xuan

Retaining Customer Analysis

Data Analytics Capstone Project by Joel Lim

Credit Risk Assessment

Data Science Capstone Project by Teoh Ee Jia

UX Design Capstone Project by Samantha Tan

Analysis on Wealth Management

Data Analytics Capstone Project by Tam Jie Qi

Financial Fraud Detection

Data Science Capstone Project by Soh Lay Hwa

UX Design Capstone Project by Chu Gee Choon

Customer Retention Analysis

Data Analytics Capstone Project by Su Wei Ng

HDB Resale Price

Data Science Capstone Project by Jasper Ho

Syfe Insights

Credit Card Department

Data Analytics Capstone Project by Tan Jin Hui

Predicting HDB Resale Price

Data Science Capstone Project by Ong Bao Quan

Cryptocurrency Strategy

Travel Insurance Dataset

Credit Client Default

UX Design Capstone Project by Michelle Ng

Credit Card Fraud Prediction

Data Analytics Capstone Project by Charmaine Neo

Classification Models for Ethereum

Data Science Capstone Project by Yeoh Yi Ching

UX Design Capstone Project by Vivien Low

Ireland Loan Default Analysis

Data Analytics Capstone Project by Sophia Lim

Loan Application Prediction

Data Science Capstone Project by Chen Fan

UX Design Capstone Project by Liwia Elsner

US Credit Card Fraud Report

Data Analytics Capstone Project by Lili Loi

Credit Card Default

Data Science Capstone Project by Tan Hee Lam

UX Design Capstone Project by Anthea Choo

Digital Payment

UX Design Capstone Project by Elaine Siou

Online Banking Scams

Data Analytics Capstone Project by Felicia Chua

Bank Customer Churn

Data Science Capstone Project by Wong RuiXiong

Identifying Customer Segments

Data Analytics Capstone Project by Joey Tan

Simple Linear Regression

Data Science Capstone Project by Nicholas Tan

Insurance Claims Factors

Credit Customer Attrition

Health Insurance Analysis

Data Analytics Capstone project by Victoria Leong

Track my Expenses

UX Design Capstone project by Yeo Bao Luan

Effectiveness of Bank Campaign

Data Science Capstone project by Melvin Lim

Credit Card Fraud

Data Science Capstone project by Boon Shing Lee

Google Pay UX/UI Case Study

UX Design Capstone project by Gabrielle Liew

European Bank Customer Retention

Data Analytics Capstone project by Michelle Leong

Churn for Bank Customers

Data Science Capstone project by Anmi Chou Shigeta

No Money No Honey

UX Design Capstone project by Martyn Chan

How to Increase Credit Card Retention Rate

Data Analytics Capstone project by Eugina Pek

Ethereum Fraudulent Transactions

Data Science Capstone project by Chua Wan Ting

UX Design Capstone project by Jane Bizzoni

Products streamline for our customers

Data Analytics Capstone project by Tracy Bay

Predicting Annual Premiums for Customers

Data Analytics Capstone project by Suhashini

Everyday Needs, All on PayLah!

UX Design Capstone project by Louie Ong

Loan Default Prediction

Data Science Capstone project by Toh Jun Jie

Home Loan Eligibility Analysis

Data Analytics Capstone project by Jasmine Yeo

Gamified Personal Budgeting App

UX Design Capstone project by Shanice Ng

Predicting Vehicle Loan Default

Data Science Capstone project by Shervonne Tan

Unleash your potential. Acquire tech skills today!

Book a call with our Education Consultants

Discuss your career goals

Decide which course is the best for you

Understanding the government subsidies