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College Essays

Did you think you were all done pouring out your blood, sweat, and tears in written form for your personal statement , only to be faced with the "why this college?" supplemental essay? This question might seem simple but is in fact a crucial and potentially tricky part of many college applications. What exactly is the "why us?" essay trying to understand about you? And how do you answer this question without falling into its many pitfalls or making any rookie mistakes?

In this article, I'll explain why colleges want you to be able to explain why you are applying. I'll also discuss how to generate and brainstorm topics for this question and how to make yourself sound sincere and committed. Finally, we'll go over some "why this school?" essay do s and don't s.

This article is pretty detailed, so here's a brief overview of what we'll be covering:

Why Do Colleges Want You to Write a "Why Us?" Essay?

Two types of "why this college" essay prompts, step 1: research the school, step 2: brainstorm potential essay topics, step 3: nail the execution, example of a great "why this college" essay.

College admissions officers have to read an incredible amount of student work to put together a winning class, so trust me when I say that everything they ask you to write is meaningful and important .

The purpose of the "why us?" essay goes two ways. On one hand, seeing how you answer this question gives admissions officers a sense of whether you know and value their school .

On the other hand, having to verbalize why you are applying gives you the chance to think about what you want to get out of your college experience  and whether your target schools fit your goals and aspirations.

What Colleges Get Out Of Reading Your "Why This College?" Essay

Colleges want to check three things when they read this essay.

First, they want to see that you have a sense of what makes this college different and special.

• Do you know something about the school's mission, history, or values?
• Have you thought about the school's specific approach to learning?
• Are you comfortable with the school's traditions and the overall feel of student life here?

Second, they want proof that you will be a good fit for the school.

• Where do your interests lie? Do they correspond to this school's strengths?
• Is there something about you that meshes well with some aspect of the school?
• How will you contribute to college life? How will you make your mark on campus?

And third, they want to see that this school will, in turn, be a good fit for you.

• What do you want to get out of college? Will this college be able to provide that? Will this school contribute to your future success?
• What will you take advantage of on campus (e.g., academic programs, volunteer or travel opportunities, internships, or student organizations)?
• Will you succeed academically? Does this school provide the right rigor and pace for your ideal learning environment?

What You Get Out Of Writing Your "Why This College?" Essay

Throughout this process of articulating your answers to the questions above, you will also benefit in a couple of key ways:

It Lets You Build Excitement about the School

Finding specific programs and opportunities at schools you are already happy about will give you a grounded sense of direction for when you start school . At the same time, by describing what is great about schools that are low on your list, you'll likely boost your enthusiasm for these colleges and keep yourself from feeling that they're nothing more than lackluster fallbacks.

It Helps You Ensure That You're Making the Right Choice

Writing the "why us?" essay can act as a moment of clarity. It's possible that you won't be able to come up with any reasons for applying to a particular school. If further research fails to reveal any appealing characteristics that fit with your goals and interests, this school is likely not for you.

At the end of your four years, you want to feel like this, so take your "Why This College?" essay to heart.

The "why this college?" essay is best thought of as a back-and-forth between you and the college . This means that your essay will really be answering two separate, albeit related, questions:

• "Why us?": This is where you explain what makes the school special in your eyes, what attracted you to it, and what you think you'll get out of your experience there.
• "Why you?": This is the part where you talk about why you'll fit in at the school; what qualities, skills, talents, or abilities you'll contribute to student life; and how your future will be impacted by the school and its opportunities.

Colleges usually use one of these approaches to frame this essay , meaning that your essay will lean heavier toward whichever question is favored in the prompt. For example, if the prompt is all about "why us?" you'll want to put your main focus on praising the school. If the prompt instead is mostly configured as "why you?" you'll want to dwell at length on your fit and potential.

It's good to remember that these two prompts are simply two sides of the same coin. Your reasons for wanting to apply to a particular school can be made to fit either of these questions.

For instance, say you really want the chance to learn from the world-famous Professor X. A "why us?" essay might dwell on how amazing an opportunity studying with him would be for you, and how he anchors the Telepathy department.

Meanwhile, a "why you?" essay would point out that your own academic telepathy credentials and future career goals make you an ideal student to learn from Professor X, a renowned master of the field.

Next up, I'll show you some real-life examples of what these two different approaches to the same prompt look like.

Clarifying why you want to study with a particular professor in a specific department can demonstrate to college admissions staff that you've done your research on the school.

"Why Us?" Prompts

• Why [this college]?
• Why are you interested in [this college]?
• Why is [this college] a good choice for you?
• What do you like best about [this college]?
• Why do you want to attend [this college]?

Below are some examples of actual "why us?" college essay prompts:

• Colorado College : "Describe how your personal experiences with a particular community make you a student who would benefit from Colorado College’s Block Plan."
• Tufts University : " I am applying to Tufts because… "
• Tulane University : "Describe why you are interested in joining the Tulane community. Consider your experiences, talents, and values to illustrate what you would contribute to the Tulane community if admitted." (via the Common App )
• University of Michigan : "Describe the unique qualities that attract you to the specific undergraduate College or School (including preferred admission and dual degree programs) to which you are applying at the University of Michigan. How would that curriculum support your interests?"
• Wellesley College : " When choosing a college, you are choosing an intellectual community and a place where you believe that you can live, learn, and flourish. We know that there are more than 100 reasons to choose Wellesley, but it's a good place to start. Visit the Wellesley 100 and select two items that attract, inspire, or celebrate what you would bring to our community. Have fun! Use this opportunity to reflect personally on what items appeal to you most and why. "

In a "why us?" essay, focus on the specific aspects of the school that appeal to you and how you will flourish because of those offerings.

"Why You?" Prompts

• Why are you a good match or fit for us?
• What are your interests, and how will you pursue them at [this college]?
• What do you want to study, and how will that correspond to our program?
• What or how will you contribute?
• Why you at [this college]?
• Why are you applying to [this college]?

Here are some examples of the "why you?" version of the college essay:

• Babson College : " A defining element of the Babson experience is learning and thriving in an equitable and inclusive community with a wide range of perspectives and interests. Please share something about your background, lived experiences, or viewpoint(s) that speaks to how you will contribute to and learn from Babson's collaborative community. "
• Bowdoin College : "Generations of students have found connection and meaning in Bowdoin's 'The Offer of the College.' ... Which line from the Offer resonates most with you? Optional: The Offer represents Bowdoin's values. Please reflect on the line you selected and how it has meaning to you." (via the Common App )

In a "why you?" essay, focus on how your values, interests, and motivations align with the school's offerings and how you'll contribute to campus life.

No matter how the prompt is worded, this essay is a give-and-take of what you and the college have to offer each other. Your job is to quickly zoom in on your main points and use both precision and detail to sound sincere, excited, and authentic.

How do you effectively explain the benefits you see this particular school providing for you and the contributions you will bring to the table as a student there? And how can you do this best using the small amount of space that you have (usually just one to two paragraphs)?

In this section, we'll go through the process of writing the "Why This College?" essay, step-by-step. First, I'll talk about the prep work you'll need to do. Next, we'll go through how to brainstorm good topics (and touch on what topics to avoid). I'll give you some tips on transforming your ideas and research into an actual essay. Finally, I'll take apart an actual "why us?" essay to show you why and how it works.

Before you can write about a school, you'll need to know specific things that make it stand out and appeal to you and your interests . So where do you look for these? And how do you find the details that will speak to you? Here are some ways you can learn more about a school.

In-Person Campus Visits

If you're going on college tours , you've got the perfect opportunity to gather information about the school. Bring a notepad and write down the following:

• Your tour guide's name
• One to two funny, surprising, or enthusiastic things your guide said about the school
• Any unusual features of the campus, such as buildings, sculptures, layout, history, or traditions

Try to also connect with students or faculty while you're there. If you visit a class, note which class it is and who teaches it. See whether you can briefly chat with a student (e.g., in the class you visit, around campus, or in a dining hall), and ask what they like most about the school or what has been most surprising about being there.

Don't forget to write down the answer! Trust me, you'll forget it otherwise—especially if you do this on multiple college visits.

Virtual Campus Visits

If you can't visit a campus in person, the next best thing is an online tour , either from the school's own website or from other websites, such as YOUniversityTV , CampusTours , or YouTube (search "[School Name] + tour").

You can also connect with students without visiting the campus in person . Some admissions websites list contact information for currently enrolled students you can email to ask one or two questions about what their experience of the school has been like.

Or if you know what department, sport, or activity you're interested in, you can ask the admissions office to put you in touch with a student who is involved with that particular interest.

If you can't visit a campus in person, request a video chat with admissions staff, a current student, or a faculty member to get a better sense of specific topics you might write about in your essay.

Alumni Interview

If you have an interview , ask your interviewer questions about their experience at the school and about what going to that school has done for them since graduation. As always, take notes!

College Fairs

If you have a chance to go to a college fair where your ideal college has representatives, don't just attend and pick up a brochure. Instead, e ngage the representatives in conversation, and ask them about what they think makes the school unique .  Jot down notes on any interesting details they tell you.

The College's Own Materials

Colleges publish lots and lots of different admissions materials—and all of these will be useful for your research. Here are some suggestions for what you can use. (You should be able to find all of the following resources online.)

Brochures and Course Catalogs

Read the mission statement of the school; does its educational philosophy align with yours? You should also read through its catalogs. Are there any programs, classes, departments, or activities that seem tailor-made for you in some way?

Pro Tip: These interesting features you find should be unusual in some way or different from what other schools offer. For example, being fascinated with the English department isn't going to cut it unless you can discuss its unusual focus, its world-renowned professors, or the different way it structures the major that appeals to you specifically.

Alumni Magazine

Are any professors highlighted? Does their research speak to you or connect with a project you did in high school or for an extracurricular?

Sometimes alumni magazines will highlight a college's new focus or new expansion. Does the construction of a new engineering school relate to your intended major? There might also be some columns or letters written by alumni who talk about what going to this particular school has meant to them. What stands out about their experiences?

School or Campus Newspaper

Students write about the hot issues of the day, which means that the articles will be about the best and worst things on campus . It'll also give you insight into student life, opportunities that are available to students, activities you can do off campus, and so on.

The College's Social Media

Your ideal school is most likely on Facebook, X (formerly Twitter), Instagram, TikTok, and other social media. Follow the school to see what it's posting about.  Are there any exciting new campus developments? Professors in the news? Interesting events, clubs, or activities?

The Internet

Wikipedia is a great resource for learning basic details about a college's history, traditions, and values. I also recommend looking for forums on College Confidential that specifically deal with the school you're researching.

Another option is to search on Google for interesting phrases, such as "What students really think about [School Name]" or "[School Name] student forum." This will help you get detailed points of view, comments about specific programs or courses, and insight into real student life.

So what should you do now that you've completed a bunch of research? Answer: use it to develop connection points between you and your dream school. These connections will be the skeleton of your "why this college?" essay.

Find the Gems in Your Research

You have on hand all kinds of information, from your own personal experiences on campus and your conversations with people affiliated with your ideal school to what you've learned from campus publications and tidbits gleaned from the web.

Now, it's time to sift through all of your notes to find the three to five things that really speak to you. Link what you've learned about the school to how you can plug into this school's life, approach, and environment. That way, no matter whether your school's prompt is more heavily focused on the "why us?" or "why you?" part of the give-and-take, you'll have an entry point into the essay.

But what should these three to five things be? What should you keep in mind when you're looking for the gem that will become your topic?

Here are some words of wisdom from Calvin Wise , director of recruitment and former associate director of admissions at Johns Hopkins University (emphasis mine):

" Focus on what makes us unique and why that interests you. Do your research, and articulate a multidimensional connection to the specific college or university. We do not want broad statements (the brick pathways and historic buildings are beautiful) or a rehash of the information on our website (College X offers a strong liberal arts curriculum). All institutions have similarities. We want you to talk about our differences. "

Time to find that diamond, amethyst, opal, tourmaline, or amber in the rough.

Check Your Gems for Color and Clarity

When I say "check your gems," I mean make sure that each of the three to five things you've found is something your ideal school has that other schools don't have.

This something should be seen from your own perspective. The point isn't to generically praise the school but instead to go into detail about why it's so great for you that they have this thing.

This something you find should be meaningful to the school and specific to you. For example, if you focus on academics (e.g., courses, instructors, opportunities, or educational philosophy), find a way to link them either to your previous work or to your future aspirations.

This something should not be shallow and nonspecific. Want to live in a city? Every city has more than one college in it. Find a way to explain why this specific college in this specific city calls to you. Like pretty architecture? Many schools are beautiful, so dwell on why this particular place feels unlike any other. Like good weather, beach, skiing, or some other geographical attribute? There are many schools located near these places, and they know that people enjoy sunbathing. Either build a deeper connection or skip these as reasons.

Convert Your Gems into Essay Topics

Every "why this college?" essay is going to answer both the "why us?" and the "why you?" parts of the back-and-forth equation. But depending on which way your target school has worded its prompt, you'll lean more heavily on that part . This is why I'm going to split this brainstorming into two parts—to go with the "why us?" and "why you?" types of questions.

Of course, since they are both sides of the same coin, you can always easily flip each of these ideas around to have it work well for the other type of prompt . For example, a "why us?" essay might talk about how interesting the XYZ interdisciplinary project is and how it fits well with your senior project.

By contrast, a "why you?" essay would take the same idea but flip it to say that you've learned through your senior project how you deeply value an interdisciplinary approach to academics, making you a great fit for this school and its commitment to such work, as evidenced by project XYZ.

Describing how project XYZ demonstrates your investment in a particular course of study that then happens to align with a specific program at the university is an effective approach to the "why you?" essay.

Possible "Why Us?" Topics

• How a particular program of study, internship requirement, or volunteer connection will help further your specific career goals .
• The school's interesting approach to your future major (if you know what that will be) or a major that combines several disciplines that appeal to you and fit with your current academic work and interests.
• How the school handles financial aid and the infrastructure setup for low-income students and what that means for you in terms of opening doors.
• A story about how you became interested in the school (if you learned about it in an interesting way). For example, did the institution host a high school contest you took part in? Did you attend an art exhibit or stage performance there that you enjoyed and that your own artistic work aligns with?
• How you overcame an initial disinterest in the school (be sure to minimize this first negative impression). Did you do more research? Interact with someone on campus? Learn about the school's commitment to the community? Learn about interesting research being done there?
• A positive interaction you had with current students, faculty, or staff, as long as this is more than just, "Everyone I met was really nice."
• An experience you had while on a campus tour. Was there a super-passionate tour guide? Any information that surprised you? Did something happen to transform your idea about the school or campus life (in a good way)?
• Interesting interdisciplinary work going on at the university and how that connects with your academic interests, career goals, or previous high school work.
• The history of the school —but only if it's meaningful to you in some way. Has the school always been committed to fostering minority, first-generation, or immigrant students? Was it founded by someone you admire? Did it take an unpopular (but, to you, morally correct) stance at some crucial moment in history?
• An amazing professor you can't wait to learn from. Is there a chemistry professor whose current research meshes with a science fair project you did? A professor who's a renowned scholar on your favorite literary or artistic period or genre? A professor whose book on economics finally made you understand the most recent financial crisis?
• A class that sounds fascinating , especially if it's in a field you want to major in.
• A facility or piece of equipment you can't wait to work in or with  and that doesn't exist in many other places. Is there a specialty library with rare medieval manuscripts? Is there an observatory?
• A required curriculum that appeals to you because it provides a solid grounding in the classics, shakes up the traditional canon, connects all the students on campus in one intellectual project, or is taught in a unique way.

If the school can boast a cutting-edge laboratory where you dream of conducting research, that would be a strong focus for a "Why Us?" essay.

Possible "Why You?" Topics

• Do you want to continue a project you worked on in high school? Talk about how or where in the current course, club, and program offerings this work would fit in. Why will you be a good addition to the team?
• Have you always been involved in a community service project that's already being done on campus? Write about integrating life on campus with events in the surrounding community.
• Do you plan to keep performing in the arts, playing music, working on the newspaper, or engaging in something else you were seriously committed to in high school? Discuss how excited you are to join that existing organization.
• Are you the perfect person to take advantage of an internship program (e.g., because you have already worked in this field, were exposed to it through your parents, or have completed academic work that gives you some experience with it)?
• Are you the ideal candidate for a study abroad opportunity (e.g., because you can speak the language of the country, it's a place where you've worked or studied before, or your career goals are international in some respect)?
• Are you a stand-out match for an undergraduate research project (e.g., because you'll major in this field, you've always wanted to work with this professor, or you want to pursue research as a career option)?
• Is there something you were deeply involved with that doesn't currently exist on campus? Offer to start a club for it. And I mean a club; you aren't going to magically create a new academic department or even a new academic course, so don't try offering that. If you do write about this, make double (and even triple) sure that the school doesn't already have a club, course, or program for this interest.
• What are some of the programs or activities you plan to get involved with on campus , and what unique qualities will you bring to them?
• Make this a mini version of a personal statement you never wrote.  Use this essay as another chance to show a few more of the skills, talents, or passions that don't appear in your actual college essay. What's the runner-up interest that you didn't write about? What opportunity, program, or offering at the school lines up with it?

One way to impress admissions staff in a "Why You?" essay is to discuss your fascination with a particular topic in a specific discipline, such as kinetic sculpture, and how you want to pursue that passion (e.g., as a studio art major).

Possible Topics for a College That's Not Your First Choice

• If you're writing about a school you're not completely psyched about, one way to sidestep the issue is to focus on what getting this degree will do for you in the future . How do you see yourself changing existing systems, helping others, or otherwise succeeding?
• Alternatively, discuss what the school values academically, socially, environmentally, or philosophically and how this connects with what you also care about . Does it have a vegan, organic, and cruelty-free cafeteria? A relationship with a local farm or garden? De-emphasized fraternity involvement? Strong commitment to environmental issues? Lots of opportunities to contribute to the community surrounding the school? Active inclusion and a sense of belonging for various underrepresented groups?
• Try to find at least one or two features you're excited about for each of the schools on your list. If you can't think of a single reason why this would be a good place for you to go, maybe you shouldn't be applying there!

Topics to Avoid in Your Essay

• Don't write about general characteristics, such as a school's location (or the weather in that location), reputation, or student body size. For example, anyone applying to the Webb Institute , which has just about 100 students , should by all means talk about having a preference for tiny, close-knit communities. By contrast, schools in sunny climates know that people enjoy good weather, but if you can't connect the outdoors with the college itself, think of something else to say.
• Don't talk about your sports fandom. Saying, "I can see myself in crimson and white/blue and orange/[some color] and [some other color]" is both overused and not a persuasive reason for wanting to go to a particular college. After all, you could cheer for a team without going to the school! Unless you're an athlete, you're an aspiring mascot performer, or you have a truly one-of-a-kind story to tell about your link to the team, opt for a different track.
• Don't copy descriptions from the college's website to tell admissions officers how great their institution is. They don't want to hear praise; they want to hear how you connect with their school. So if something on the college brochure speaks to you, explain why this specific detail matters to you and how your past experiences, academic work, extracurricular interests, or hobbies relate to that detail.
• Don't use college rankings as a reason you want to go to a school. Of course prestige matters, but schools that are ranked right next to each other on the list are at about the same level of prestige. What makes you choose one over the other?
• If you decide to write about a future major, don't just talk about what you want to study and why . Make sure that you also explain why you want to study this thing at this particular school . What do they do differently from other colleges?
• Don't wax poetic about the school's pretty campus. "From the moment I stepped on your campus, I knew it was the place for me" is another cliché—and another way to say basically nothing about why you actually want to go to this particular school. Lots of schools are pretty, and many are pretty in the exact same way.

Pop quiz: This pretty gothic building is on what college campus? Yes, that's right—it could be anywhere.

When you've put together the ideas that will make up your answer to the "why us?" question, it's time to build them into a memorable essay. Here are some tips for doing that successfully:

• Jump right in. The essay is short, so there's no need for an introduction or conclusion. Spend the first paragraph delving into your best one or two reasons for applying. Then, use the second paragraph to go into slightly less detail about reasons 2 (or 3) through 5.
• To thine own self be true. Write in your own voice, and be sincere about what you're saying. Believe me—the reader can tell when you mean it and when you're just blathering!
• Details, details, details. Show the school that you've done your research. Are there any classes, professors, clubs, or activities you're excited about at the school? Be specific (e.g., "I'm fascinated by the work Dr. Jenny Johnson has done with interactive sound installations").
• If you plan on attending if admitted, say so. Colleges care about the numbers of acceptances deeply, so it might help to know you're a sure thing. But don't write this if you don't mean it!
• Don't cut and paste the same essay for every school. At least once, you'll most likely forget to change the school name or some other telling detail. You also don't want to have too much vague, cookie-cutter reasoning, or else you'll start to sound bland and forgettable.

For more tips, check out our step-by-step essay-writing advice .

Avoid cookie-cutter responses to "why this college?" essay prompts. Instead, provide an essay that's personalized to that particular institution.

At this point, it'll be helpful to take a look at a "why us?" essay that works and figure out what the author did to create a meaningful answer to this challenging question.

Here is a "Why Tufts?" essay from James Gregoire '19 for Tufts University :

It was on my official visit with the cross country team that I realized Tufts was the perfect school for me. Our topics of conversation ranged from Asian geography to efficient movement patterns, and everyone spoke enthusiastically about what they were involved in on campus. I really related with the guys I met, and I think they represent the passion that Tufts' students have. I can pursue my dream of being a successful entrepreneur by joining the Tufts Entrepreneurs Society, pursuing an Entrepreneurial Leadership minor, and taking part in an up-and-coming computer science program.

Here are some of the main reasons this essay is so effective:

• Interaction with current students. James writes about hanging out with the cross-country team and sounds excited about meeting them.
• "I'm a great fit." He uses the conversation with the cross-country team members to talk about his own good fit here ("I really related with the guys I met").
• Why the school is special. James also uses the conversation as a way to show that he enjoys the variety of opportunities Tufts offers (their fun conversation covers Asian geography, movement patterns, and other things they "were involved with on campus").
• Taking advantage of this specialness. James doesn't just list things Tufts offers but also explains which of them are of specific value to him. He's interested in being an entrepreneur, so the Tufts Entrepreneurs Society and the Entrepreneurial Leadership courses appeal to him.
• Awareness of what the school is up to. Finally, James shows that he's aware of the latest Tufts developments when he mentions the new computer science program.

The Bottom Line: Writing a Great "Why This College?" Essay

• Proof that you understand what makes this college different and special
• Evidence that you'll be a good fit at this school
• Evidence that this college will, in turn, be a good fit for you

The prompt may be phrased in one of two ways: "Why us?" or "Why you?" But these are sides of the same coin and will be addressed in your essay regardless of the prompt style.

Writing the perfect "why this school?" essay requires you to first research the specific qualities and characteristics of this school that appeal to you. You can find this information by doing any or all of the following:

• Visiting campuses in person or virtually to interact with current students and faculty
• Posing questions to your college interviewer or to representatives at college fairs
• Reading the college's own materials , such as its brochures, official website, alumni magazine, campus newspaper, and social media
• Looking at other websites that talk about the school

To find a topic to write about for your essay, find the three to five things that really speak to you about the school , and then link each of them to yourself, your interests, your goals, or your strengths.

Avoid using clichés that could be true for any school, such as architecture, geography, weather, or sports fandom. Instead, focus on the details that differentiate your intended school from all the others .

What's Next?

Are you also working on your personal statement? If you're using the Common App, check out our complete breakdown of the Common App prompts and learn how to pick the best prompt for you .

If you're applying to a University of California school, we've got an in-depth article on how to write effective UC personal statements .

And if you're submitting ApplyTexas applications, read our helpful guide on how to approach the many different ApplyTexas essay prompts .

Struggling with the college application process as a whole? Our expert guides teach you how to ask for recommendations , how to write about extracurriculars , and how to research colleges .

Anna scored in the 99th percentile on her SATs in high school, and went on to major in English at Princeton and to get her doctorate in English Literature at Columbia. She is passionate about improving student access to higher education.

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How to Write the “Why This College” Essay (With an Example!)

Varonika Ware is a content writer at Scholarships360. Varonika earned her undergraduate degree in Mass Communications at Louisiana State University. During her time at LSU, she worked with the Center of Academic Success to create the weekly Success Sunday newsletter. Varonika also interned at the Louisiana Department of Insurance in the Public Affairs office with some of her graphics appearing in local news articles.

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Bill Jack has over a decade of experience in college admissions and financial aid. Since 2008, he has worked at Colby College, Wesleyan University, University of Maine at Farmington, and Bates College.

Maria Geiger is Director of Content at Scholarships360. She is a former online educational technology instructor and adjunct writing instructor. In addition to education reform, Maria’s interests include viewpoint diversity, blended/flipped learning, digital communication, and integrating media/web tools into the curriculum to better facilitate student engagement. Maria earned both a B.A. and an M.A. in English Literature from Monmouth University, an M. Ed. in Education from Monmouth University, and a Virtual Online Teaching Certificate (VOLT) from the University of Pennsylvania.

Applying to college is a big decision that brings a lot of excitement and stress. This is especially true when it comes to answering the “why this college” prompt asked by so many colleges. However daunting these prompts might seem, you got this. Keep reading to learn tips and tricks to write your “why this college” essay, and take a look at an example essay!

“Why this college?” essay prompts 

The “Why this college?” essay is probably one of the most common essays you’ll come across during your application process. This is partially because admissions committees want students that’re as interested and passionate about their institution. Some popular colleges that offer “why this college?” prompts include:

• Columbia University : “Why are you interested in attending Columbia University? We encourage you to consider the aspect(s) that you find unique and compelling about Columbia. (150 words or fewer)
• Duke University : “What is your sense of Duke as a university and a community, and why do you consider it a good match for you? If there is something in particular about our offerings that attracts you, feel free to share that as well. (max. 250 words)”
• University of Michigan : “Describe the unique qualities that attract you to the specific undergraduate College or School to which you are applying at the University of Michigan. How would that curriculum support your interests?” (Minimum: 100 words/Maximum: 550 words)

As you can see, all three of the prompts are a variation of the basic “why this college” question. Let’s take a look at a sample response essay written for Columbia University. 

“Why this college?” sample essay

Dear Columbia University, 

This is probably the hundredth essay you’ve read in the sea of applicants, and as you’re likely expecting, I could tell you that I’m different from them all. Though in some ways, I’m the same. Like them, I want to stand on the corner of Broadway and 116th St. and know I chose the perfect school to study literary arts with a focus on fiction writing. 

Even more so, I strive to be one of the Columbia Greats that inspired me to pick up a pen. Though, you shouldn’t want me because I might be the next Allen Ginsberg, but because I plan on being a writer that captures the virtue found in the rye of J.D. Salinger, the watchful gaze of Zora Neale Hurston, and the freshness of my own style. Amongst your walls and tutelage, these literary greats blossomed, as I hope to.

Applicant Name

Why this essay works:

• Starts with a compelling statement to interest the audience
• Answers the “why this college?” question by discussing notable alumni and the arts program
• Uses a unique approach to the prompt question that reflects interest in the major of choice
• Explains why the admissions committee should choose this applicant
• Stays within the word count limit

Also see: How to respond to this year’s Common App essay prompts

Mistakes to avoid when writing a “why this college” essay

Generalizing.

When writing any essay, generalizing usually isn’t the way to go. Readers want to get invested in the story or argument you’re presenting, and the admissions office is no different. Details are a key component of making your essay stand out. 

The admissions committee wants to get to know you and assess how you’ll fit into their institution. No two applicants are the same, and you should strive to prove that through your unique essay. 

Placating the admissions office

It can be easy to fall back on simply telling your college’s admissions committee what they want to hear. However, you shouldn’t just pull facts and figures from the website or quote the college’s brochure. Individualize your essay not only to capture the attention of your reader, but to display interest in your college of choice.

Anyone can put general information in their application, but it takes effort to explain why you want to attend a particular school, how admission would affect your life, and what the school has to gain from your attendance. Think of it as a persuasive essay where you have to back up your argument with details. 

Also see: An insider’s perspective into what goes on in college admissions offices

Tips for writing your essay

Find a connection.

Even before you start writing your essay, figure out the connection between you and your college of choice. 

Is there a particular professor you want to study under? Are you a legacy applicant? Is it the campus of your dreams? Are you excited for a particular program? 

Asking yourself questions like this can help pinpoint what’s motivating you to apply to a university and why they should admit you. Explaining your connection to your school of choice can show the admissions committee that you belong on their campus. 

It will strengthen your application and help you individualize your application. Create an interesting or anecdotal story out of your connection in order to set yourself apart.

Also see: How to write an essay about yourself

Outline and edit

College essays usually range from around 200 – 500 words, which can go by much quicker than you might think. This is why it’s ideal to outline your essay once you’ve decided what to write about. It can be easy to get distracted by the little details, but emphasize the main points that are essential to the story you’re trying to tell the admissions office. 

It’s also a good idea to thoroughly read and edit your essay multiple times. You’ll want to submit the complete and final version of your essay, not something that reads like a rough draft. 

Remember, your parents, advisors, teachers, and peers can be helpful resources during revision. Feedback is an important aspect of the editing process.

Additional resources

Congratulations on starting your applications to college and working so diligently on them! Fortunately, Scholarships360 has even more resources to offer that can help propel your college journey in the right direction. 

• Start choosing your major
• Find the supplemental essay guide for your college
• Learn what “demonstrated interest” means for your application

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How to Write a “Why This College” Essay: Examples Included

Reviewed by:

Former Admissions Committee Member, Columbia University

Reviewed: 4/26/24

Worried about writing your “why this college” essay? Unsure of how to make it stand out? Read on to learn how to write a "why this college” essay that’s sure to impress the admissions committee!

With thousands of students applying for limited spots in competitive colleges, admissions committees want to know why you’ve chosen them and, by extension, why they should choose you! 

The name of this essay can be a little deceiving. While the admissions committee will want to know the specific reasons you want to attend their college, they will also expect your essay to reflect on how you would make a good fit in their community and why they should accept you into it over their other candidates!

Balancing both aspects can be difficult, but with the right guidance, you should be able to write a winning essay that will blow the judges away! 

How to Write a “Why This College” Essay: Step-By-Step

We’ve all been there, staring at a blank page with a mix of frustration and dread, hoping a masterpiece will somehow just appear out of thin air. And as we struggle to navigate the maze of words and ideas in our head that we just can’t articulate into words, an overwhelming sense of gloom creeps up.

The good news is it’s not all gloom and doom. You can conquer your writer’s block and turn those elusive thoughts into compelling words to write a stellar “why this college” essay by following these steps:

Step One: Do Your Research

This first step is self-explanatory. If you’re writing an essay explaining why you want to attend Harvard , you should know exactly what draws you to the school. 

This means going beyond recounting Harvard’s rankings and prestige and how it can open endless doors of opportunity for you. Dig deeper! Look further than the school’s homepage and reflect on what excites you most about the college you’re applying to.

Ask yourself the following questions:

• What program are you applying to? What makes this program unique?
• What courses are you looking forward to joining?
• What makes this college different from the other colleges you’re applying to?
• What is their campus culture like? 
• What have they accomplished outside of their rankings?
• What research efforts are they involved in that you would like to join?
• What are their principles and values?
• What is their mission?
• What is their motto or mantra, and how does it resonate with you?
• Do they have distinguished faculty you’re excited to learn from?

Not all “why this college” essay prompts will be the same; some will be more specific depending on the program you’re applying to. For instance, Cornell asks its aspiring engineering majors to concentrate on one or two aspects that draw them to the program.

Ensure you tailor the scope of your research based on the essay prompt.

Step Two: Reflect On Your Own Interests

As we stated, this essay will explain why you think the college you’re applying to is a right fit for you and how you’re a right fit for it. As such, you need to reflect on your interests and goals before you begin writing your essay. 

You’ll want to come up with genuine reasons that you’re interested in attending the college that reflect your personal interests. This will help ensure your essay is unique and shows off your personality!

Step Three: Make the Connections

Once you’ve researched the college and considered your own interests, you should be able to make connections between the two. See where your interests overlap with your college’s offerings. Find aspects of your college that truly resonate with your interests.

Perhaps you’re a passionate women’s rights activist and are excited by a couple of unique courses offered by your school's Women’s Studies department. Or, you enjoy being intellectually challenged and appreciate the rigor of your college’s programs. Whatever it may be, find these connections and use them to guide your essay.

Step Four: Keep It Simple

Once you’ve found your connections, zone in on the few that stand out the most to you and can create the most compelling essay. You don’t want your essay to be a laundry list of all of the reasons you decided to apply to college. 

Realistically, even if you choose unique courses or faculty members to discuss, chances are there are at least a dozen other applicants who have had similar ideas. The part of your essay that will make you stand out is how you develop these interests and tie them to your own aspirations and passions!

As such, you’ll want to only choose a few interests to focus on so that you can thoroughly explain them.

Step Five: Highlight Your Fit

As you share your reasons for applying to the specific college, explain how you can contribute to its community and how you see yourself and others benefiting from what the college has to offer. 

You don’t have to make any promises about how you’ll be a stellar student, join dozens of school clubs, or make significant changes on the student council. Discuss how your skills, experiences, and values align with the college's values and how you plan on using their resources to benefit your field or others.

Step Six: Revise and Rework

Once you’ve completed your first draft of your “why this college” essay, you can take a breather. Give your eyes and brain a break, and then get ready to revise your work.

It will likely take several drafts, frustrating editing sessions, and even complete rewrites until you’re completely satisfied with your work. This is all part of the writing process and will ensure you confidently submit work you’re proud of! 

Step Seven: Get Feedback

Once you’re happy with your essay, ask someone to look it over before submission. They may catch awkward phrases, misused words, or areas that require further explanation. Sometimes, when you look at your own work for too long, it can be difficult to consider how your reader will receive your writing.

“Why Us” Essay Structure

It’s important to follow a solid essay structure when writing. Let’s take a closer look at what makes a good outline for a “Why This College” essay. 

How To Start A “Why Us” Essay

Learning how to begin your “why us” essay isn’t as hard as it seems! You’ll want to engage your readers from your first word, so begin your essay with an intriguing hook. Many students choose one experience that explains their motivation to pursue a particular passion. 

Then, they explain how the college they’re applying to will allow them to further develop this passion through its specific offerings. Here are some common hooks students use:

• The description : The essay starts with a vivid description of what the reader saw, heard, smelled, tasted, and/or felt during the experience they’re centering their narrative around.
• The climax : The essay starts in medias res at the climax of the experience they’ll share more context about later on.
• The quote : This one can be tricky, as we don’t mean to quote Gandhi or another famous leader. We mean a quote said by you, someone close to you, or perhaps a character from your favorite book or TV show that isn’t generic.
• The once upon a time : You can begin your essay as you would a story, explaining your anecdote from beginning to end in chronological order.

Any of these hooks will work, but ensure you seamlessly connect it back to what interests you about the college! Do not simply share an anecdote because it’ll catch the reader’s attention. Choose the experience you share wisely and ensure it is meaningful not only to you but also to the context of the “why us” essay.

What to Write in Body Paragraph(s)

Your body paragraphs should all relate back to the thesis of your essay, which is essentially the “point.” If you’re writing a “why this college” essay, your thesis statement should concisely summarize why you want to attend a certain college. Then, the rest of your essay will expand on that point. 

Here is where you can use the research you did earlier. Be specific about the aspects of the college that resonate with you. Remember to keep it concise--don’t just list reason after reason. Narrow your focus and tell one cohesive story with your essay. 

Also, pay close attention to the word count of your essay and don’t go over it. Make sure each word matters and carries weight. 

How To Finish a “Why Us” Essay

Since you want your readers to be hooked up until the last word, it’s essential you put equal effort into your conclusion as the rest of your essay. Do not overlook these final few sentences! Use your conclusion to leave a lasting impression on the admissions committee.

Talk about the lessons you learned through the experience you shared in your essay, circle back to your hook, address the college you’re applying to and recap your reasons for joining it, and highlight what’s next for you. 

Here are a few common endings for college essays: 

• The full circle: This essay ties the ending back to the beginning in a simple, straightforward way. Avoid overexplaining or summarizing; simply recall how you began the story.
• The lesson learned: You can use your conclusion to reflect on what your experiences have taught you and how you have grown and changed. This shows self-awareness, humility, and a desire to learn.
• In-the-action: You can go out with a bang by ending your essay in a moment of action. This could be a piece of dialogue or an action sentence that leaves the reader intrigued about what may have happened next.

Remember to keep your conclusion energetic and impactful. Don’t re-state what you’ve already said. Instead, find a way to nod at the future and keep your reader engaged.

Common Mistakes to Avoid When Writing “Why This College” Essays

Now that we’ve gone over how to write a “why this college” essay, let’s go over what to avoid !

• Being generic : Avoid using generic statements that could apply to any college. Instead, focus on specific aspects of the college that genuinely resonate with you and ensure you do your research. 
• Being cliche : Do not use overused quotes or sayings in your essay, and do not make bold and vague claims such as “I want to change the world,” or “I want to revolutionize medicine;” have clear, specific, and attainable goals.
• Not being authentic : Be genuine; avoid exaggerating or fabricating your interest in the college. Admissions officers can often sense insincerity, so remain true to yourself!
• Focusing on prestige : While you can appreciate a college's reputation, avoid solely focusing on its prestige or ranking. Instead, highlight the specific qualities of the college that attract you and how they align with your aspirations.
• Guilt tripping the committee : Do not share an anecdote about adversity you faced to evoke pity in your readers in hopes it will push them to accept you into their school—it won’t work and will call your sincerity into question.
• Not editing your work : An otherwise excellent essay can be reduced to a mediocre one if it’s riddled with grammar mistakes or typos.

By avoiding these common mistakes, you can craft a compelling "why this college" essay that showcases your genuine interest, research, and fit with the institution!

“Why This College” Essay Examples

Learning how to write a “why this college” essay step-by-step is certainly helpful and can get you started on the right foot, but seeing real “why this college” essay examples will enhance your understanding of what a great essay looks like!

Cornell “Why Us” Example Essay 1

“Students in Arts and Sciences embrace the opportunity to delve into multifaceted academic interests, embodying in 21st century terms Ezra Cornell’s “any person…any study” founding vision. Tell us about the areas of study you are excited to explore, and specifically why you wish to pursue them in our College.” (650 words)

"It was a warm and sunny summer day as I made my way across the bustling Thurston Avenue Bridge towards the Martin Y. Tang Welcome Center. I stopped for a moment to gaze at the nearby Triphammer Falls, and I heard the marching band as they walked past. Throughout my campus tour, I was impressed with all the opportunities the College of Arts & Sciences can offer, and I was stunned by Cornell’s beautiful campus. Overall, Cornell will provide me with the resources and opportunities to pursue my interest in science.

In recent years, I have heard of more bizarre weather events as a result of climate change and global warming, such as snowstorms in Texas, wildfires in California, and more severe hurricanes. I have always been invested in our planet and environment; observing these events, my interest has peaked with learning about several smaller issues that may contribute to climate change overall, as well as potential solutions or alternatives. For instance, I have recently become fascinated by the negative impact of carbon emissions from cars. Drawing from my previous experiences in other countries such as China and Italy, I have investigated alternate modes of transportation such as buses or high-speed rail, which could reduce the amount of cars on the road and therefore the amount of emissions per person.

However, while researching these topics, I have become aware that not everyone has equal access to these solutions or alternatives due to various factors and aspects of one’s life. For example, some areas may not have many developed alternatives to driving a car, and not everyone can afford access to cleaner energy sources or products made of more environmentally friendly materials. Additionally, some people may be restricted in living and housing options, whether due to circumstance or by policy, and these people could be more negatively affected by natural disasters that arise as a result of climate change. 

These issues are all extremely relevant today and I feel obligated to help find solutions to them in the future. To solve these environmental and social issues, I was not only drawn towards the natural sciences but also the humanities and social sciences. The College of Arts & Sciences’ commitment to a liberal arts education would allow me to explore all of my academic passions while taking part in interdisciplinary studies, gaining new perspectives from peers that have various academic interests and come from many different backgrounds, while learning how I can apply my knowledge to solve crucial problems. Courses in the Environment and Sustainability program such as ENVS 4443 Global Climate Science and Policy and ENVS 4444 Climate Smart Communities: State and Local Climate Change Science, could lend me the chance to learn and discuss many issues that are relevant at this moment, particularly climate change and global warming, as well as potential solutions to these problems.

Other than environmental science, I am also invested in several other science-related subjects such as physics and biology, allowing me to learn the fundamental concepts of how the world works. The College of Arts & Sciences’ Biological Physics program is particularly intriguing, as it offers interdisciplinary flexibility, allowing me to study physics and biology simultaneously while exploring possible ways to apply my newfound knowledge to solve environmental issues. Additionally, the college provides research opportunities around the nation and the world, and I could dive deeper into specific subjects by participating in research programs such as Professor Michelle Wang’s LASSP’s Single Molecule Biophysics Lab.

With additional interdisciplinary programs in the College of Arts & Sciences, I could gain knowledge on a variety of topics and then apply it to help others and the environment. The myriad of academic programs, resources, and opportunities that the Cornell College of Arts & Sciences offers would be a valuable component in my college pursuits."

Why It Works

This is an impressive “why us” essay for the following reasons:

• The hook : From the beginning of the essay, readers are intrigued to learn more
• Personal connection : The vivid and engaging description of the author’s surroundings and emotional response adds a personal touch and allows the reader to step into their shoes to connect with them better.
• Demonstrates they did their research : The essay showcases the author's thorough research about the college and highlights specific academic programs, such as the Environment and Sustainability program and the Biological Physics program, to demonstrate their genuine interest in Cornell.
• Keeps it simple : The author only chooses a few main interests to highlight but effectively expands on them to discuss their importance.
• Demonstrated fit : The essay clearly articulates how the resources, research opportunities, and academic programs at the College of Arts & Sciences align with the student’s passions and goals. 
• Commitment to making a difference : The essay highlights the author's commitment to addressing environmental and social issues and how they believe the College of Arts & Sciences can provide them with the knowledge and skills to contribute to finding solutions—an admiral aspiration that any college would value.

Overall, this essay effectively combines the student’s personal experiences, research, and demonstrated fit with the college's offerings to convey their enthusiasm and potential contributions to the academic community! 

Cornell “Why Us” Example Essay 2

Here’s a similar prompt that Cornell’s engineering majors must respond to:

“How do your interests directly connect with Cornell Engineering? If you have an intended major, what draws you to that department at Cornell Engineering? If you are unsure what specific engineering field you would like to study, describe how your general interest in engineering most directly connects with Cornell Engineering. It may be helpful to concentrate on one or two things that you are most excited about.” (250 word limit)

"As the sun emerges from behind the mountains, my grandfather and I remain fixated on the onigiri atop the dining table. We aren’t engrossed in the onigiri, per se, but rather their wrappers–the canvas where we sketch gadget designs.

Grandpa inspires me to follow his footsteps by designing contraptions to benefit humanity. We both place a large emphasis on the importance of transportation to the environment’s well-being. His patent for a [PRODUCT] was the biggest project I’ve contributed to. Consequently, I aspire to work with Dr. Francis M. Vanek, whose research interests involve the environmental impact of transportation systems. I imagine working together on a shared passion, alternative energy-powered cars (and maybe even convincing my family to buy them in the process).

Cornell’s engineering program places a significant emphasis on building a conscious future. Understanding the intricacies of societies and the demands of global warming is a key component of becoming an environmental engineer. Professor Zinda’s Environmental Sociology course educates students to engineer solutions with an astute understanding of the communities involved, not just knowledge of principles. When reflecting on two communities I’ve experienced intimately–[COUNTRY] and [STATE]–I understand the nuanced scenarios brought upon by different environmental concerns. I always seek to be sensitive and aware in my approach to projects.

My grandfather’s humanitarian mindset defines my own engineering process. Learning from Cornell faculty with aligned ideologies would be a dream come true. At Cornell, I believe I can carry on my grandfather’s legacy with a holistic engineering viewpoint."

Right off the bat, there’s no denying this prompt is short but sweet. Despite only being 250 words, it hits the mark in multiple ways:

• It tells a compelling personal story : The essay begins with an intriguing scene involving the applicant and their grandfather, which adds depth and emotional resonance to the essay to capture the reader’s attention.
• It makes connections : The student clearly articulates their passion for alternative energy-powered cars and connects it to their interest in working with a specific professor, Dr. Francis M. Vanek, whose research aligns with these interests.
• Effectively incorporates their research : The student highlights how Cornell's emphasis on building a conscious future and their interdisciplinary approach aligns with their own values and aspirations. Mentioning Professor Zinda's course also showcases their understanding of the program's curriculum.
• Demonstrates global perspective : This student showcases their awareness of environmental concerns in different communities and their desire to approach engineering with sensitivity and a holistic viewpoint.
• Shows their ambition : By emphasizing their desire to design environmentally-conscious transportation, this student portrays their maturity, critical thinking skills, and readiness to contribute meaningfully to the field.
• Has a powerful ending : The student comes full circle to their grandfather's legacy and their desire to carry it on while also addressing Cornell’s role in this goal. This adds a personal element and reinforces the applicant's genuine passion for engineering and their commitment to making a positive impact. 

This is an excellent essay to use to draw inspiration to write your own persuasive narrative! You can write a similar one by thinking about whose legacy you want to carry on or who has had a similar, profound impact on your life and career path. 

Columbia “Why Us” Example Essay 1

" Why are you interested in attending Columbia University? We encourage you to consider the aspect(s) that you find unique and compelling about Columbia. (200 words or fewer) "

"I tend to view the brain in the same way one would do any other muscle, and the fact that I choose to do so explains how I’ve recently gone about challenging myself intellectually. Simply put, I take my brain to the gym; I analyze its power through its capability to ‘lift’ (fully comprehend) intellectual weights of varying mass, and attempt to broaden the reach of its abilities by repeatedly pushing it just past its limits until it's capable of handling the load of even heavier weights. And, if the brain can be treated like a muscle, then it's only logical to view attending university as the process undertaken to make said muscle as strong as possible.

The desire I feel to brain-train with maximum intensity in higher education has led me to apply to Columbia – the academic equivalent of an Olympic-level gymnasium. How exactly I plan on using the resources such a ‘gym’ would offer is something I’ve spent months pondering: courses such as “Gender and Applied Economics” taught by Professor Lena Edlund, for instance, would expand my limits of intellectual agility, as would the diversity of NYC’s melting pot mentality, which closely parallels my own upbringing and education."

Here’s why this “Why Columbia” essay works:

• It uses a unique analogy : The essay begins with a unique analogy that compares the brain to a muscle and the process of intellectual growth to going to the gym. It is very creative and immediately captures the reader’s attention.
• It makes good use of the “show, don’t tell” rule : Instead of simply saying Columbia is known for its challenging curriculum that pushes students to their academic brinks, they liken Columbia to an Olympic-level gymnasium, which shows their understanding of Columbia’s academic excellence in a unique way.
• It makes specific references : The essay mentions a specific course, "Gender and Applied Economics,” as an example of how they plan to utilize the resources at Columbia. This shows they conducted thorough research on the university and identified specific academic opportunities that align with their interests.
• Alignment with the environment : The essay highlights the applicant's appreciation for the diversity and multicultural mentality of New York City, which closely parallels their own upbringing. This illustrates a strong sense of fit with Columbia's diverse community and indicates that the applicant would thrive in it.
• Demonstrates their well-thought-out approach : The essay shares that the applicant spent months pondering how to maximize their intellectual growth at Columbia, which proves their dedication and proactive approach to education.

This essay just goes to show how creative you can get with your writing! Don't be afraid to think outside the box, as it can result in a fantastic, unique, and unforgettable essay!

Columbia “Why Us” Example Essay 2

"Please tell us what from your current and past experiences (either academic or personal) attracts you specifically to the areas of study that you noted in the application.” (200 words or fewer)

"It wasn’t until I arrived at [NAME OF TRAIN STATION] on a cold November morning for my first ‘shift’ with [NAME OF ORGANIZATION] that I truly grasped the significance and breadth of economics’ human impact. 

For context, [NAME OF ORGANIZATION] is a non-profit organization whose volunteers take to [CITY] streets and distribute essential supplies to the city's homeless population – or, as we called it, ‘giving a shift.’ I don’t recall exactly how many ‘shifts’ I gave with [NAME OF ORGANIZATION], but the 7-month period I spent working with the organization proved to have a profound impact on my life, character, and perspective. 

What stuck with me most from the experience was coming to admire the sheer grit and unwavering perseverance of those I met during my ‘shifts’; never before had I experienced such fulfilling and uplifting interactions with complete strangers, whose gleaming personalities and senses of humor contrasted starkly with the dire nature of their socioeconomic situations. 

It’s from these selfsame interactions that my inspiration to study economics grew; more specifically, by my pragmatic application of knowledge regarding policy studies and poverty economics that I aspire to gain through higher education, I hope to ‘give an even bigger shift’ for the world of tomorrow."

The majority of this essay is spent explaining how the student’s interest in economics began. They thoroughly explain their experience and demonstrate some key traits, such as a strong sense of social responsibility, a commitment to helping others, empathy, and understanding, without explicitly stating them. 

This student showcases traits that they know Columbia appreciates and ends by stating their specific reason for choosing their major, which is what the prompt asks. This is why it’s important to fully understand each prompt before you answer it, as it does not ask the student to list their interests in attending Columbia.

Instead, it asks about their interest in the areas of study they noted in their application. As such, they do not necessarily have to spend valuable time listing the professors or courses they’re interested in! This prompt calls for a more broad response about the major they chose.

Columbia “Why This College” Example Essay 3

"Why are you interested in attending Columbia University? We encourage you to consider the aspect(s) that you find unique and compelling about Columbia.” (200 words or fewer)

"Watching Spider-Man fighting bad guys in New York made me want to do the same. I can be a superhero through my work as an architect by designing spaces that improve communities and the well-being of others. Opportunities to research the connection between systemic issues and architecture compels me to Columbia.

I am drawn to Professor Galán's lecture "Architecture and Migration in New York" with his focus on politics, nationalism, and colonialism corresponding to architecture. Growing up with grandparents who lived through British occupation, I developed an appreciation for how design affects relationships and communities. 

In particular, I was most proud of my resilient grandparents who fought to keep their traditional [ETHNICITY] homes against colonialism. Realizing architecture has a transformative power and historical significance, I aim to incorporate a thoughtful approach to my design philosophy. I would also join Columbia's Urban Experience to expand my perspectives by learning about the community of New York and experiencing how Columbia creates initiatives for students to improve the surrounding neighborhoods. 

Although I can not climb walls or shoot webs, Columbia offers endless opportunities for me to grow and make a positive impact - like everyone's friendly neighborhood Spider-Man!"

Why This Works

This "why this college" essay effectively highlights the applicant's passion for architecture and their desire to make a positive impact on communities. Here's why it works well:

• It offers a personal connection : The essay starts with a personal anecdote about watching Spider-Man in New York, which captures the reader's attention and demonstrates the applicant's inspiration to become a "superhero" architect, a unique way to explain their career goal.
• Demonstrates clear motivation : The applicant explains how their work as an architect can improve communities and the well-being of others, showing a strong sense of purpose and commitment.
• Clear desire to contribute to their field : The essay mentions the applicant's interest in researching the connection between systemic issues and architecture, indicating a desire to delve deeper into the field and contribute to it.
• Includes faculty interests : The mention of Professor Galán's lecture on "Architecture and Migration in New York" demonstrates the applicant's specific interest in a particular area of study and their alignment with the program’s focus.
• Personal touches : The essay highlights the applicant's personal background, particularly their grandparents' resilience against colonialism, and how it has shaped their perspective on design and community relationships, which evokes more emotion and allows readers to connect with the student deeper.
• It takes a thoughtful approach : The applicant emphasizes the transformative power and historical significance of architecture, which may offer a unique perspective on this field that the committee does not see often. 
• Clear eagerness to contribute to the campus : The student explains their intention to join Columbia's Urban Experience, showcasing their eagerness to actively participate in the community and fit in.
• Impactful ending : The ending is humorous, relates back to their anecdote, and reiterates the applicant’s desire to make a positive impact in their field.

This applicant chose an anecdote that, at first glance, seems unrelated to the topic at hand. However, they tactfully relate it to their career aspirations, and you can do the same! 

Yale “Why This College” Example Essay 1

“What is it about Yale that has led you to apply?” (125 words or fewer)

"As someone who takes an immediate interest in new experiences, hearing about Yale’s “AND” approach to education was like hearing the Cubs won the World Series: shocking! 

The powerful research opportunities and resources found at the Jackson School of Global Affairs combined with Yale’s cozy but free liberal arts atmosphere make it an exhilarating place for me to explore the inner workings of US foreign policy. However, the flexibility of Yale’s curriculum will also allow me to continue my work with young children and pursue my interest in theater by taking a course like “Creating Theater for Young Audiences”.

With its modern 21st-century philosophy and 300+ years of experience, Yale’s curriculum invites me to immerse myself and thrive in ventures both familiar and novel alike."

This essay prompt is very short, so it would be difficult to include a narrative in it. For these kinds of answers, it’s best to just stick to the prompt and share your interests straight away, as this student has. Pay attention to the following features of this essay:

• Its opening : While the essay does not start with an anecdote like the others, it still provides its readers with an interesting introduction by comparing Yale’s AND approach with the Cubs winning the World Series, adding some personality to their essay.
• Its use of space : The student doesn’t dwell on one interest for too long. They mention several different interests, including Yale’s research opportunities, atmosphere, flexible curriculum, theater course, and more. They’re able to keep these ideas simple and connect them so it doesn’t feel overkill. 
• Its conclusion : Despite the limited space, this student writes a quick conclusion to give their final thoughts on Yale in a succinct yet effective way that also mentions their ability to immerse themselves in the community and thrive in it!

This essay is able to accomplish what other 250+ word ones have in only 125 words, and the admissions committee was just as impressed as you!

Yale “Why Us” Example Essay 2

"Coming from [COUNTRY] and having traveled globally, I recognize the resource disparity in different parts of the world, particularly in the STEM fields. That’s why I also recognize the once-in-a-lifetime opportunity attending Yale affords: to work in labs and with resources to which not even [ETHNICITY] professionals have access. 

This opportunity, alongside the possibility to dive further into my academic interests that lay outside my major, specifically the classics, is an incredible chance that I cannot chase in many universities in my country. The ability to intertwine several areas of study in an institution where I can meet and learn from even more unique people from even more eclectic places with diverse and adverse backgrounds alike sounds like the best possible education I could fathom."

Like the previous example, this “why us” essay packs a punch despite its short word count! Here’s how:

• Demonstrates global perspective : The essay begins by acknowledging the applicant's experience of resource disparity in different parts of the world, demonstrating their awareness of global challenges and the importance of access to resources, particularly in the STEM fields.
• Highlights Yale's unique opportunities : The student discusses Yale’s once-in-a-lifetime opportunity to work in well-equipped labs and access resources that may be unavailable even to professionals in the applicant's home country, highlighting the value of Yale's academic environment and facilities.
• Mentions interdisciplinary interest : Yale is big on its interdisciplinary educational approach, which is why it was a smart move for this student to mention their interests beyond their major. This also showcases their intellectual curiosity and desire to take full advantage of all of Yale's offerings.
• Emphasizes cultural diversity : The applicant highlights their desire to interact with unique individuals from diverse backgrounds at Yale. This speaks to the applicant's appreciation for diversity and ability to fit in at Yale and benefit from its diverse community.

In summary, this essay effectively communicates the applicant's appreciation for Yale's resources, interdisciplinary opportunities, and diverse community while demonstrating a strong motivation to make the most of their educational experience at Yale!

Dartmouth “Why This College” Example Essay 

“Dartmouth celebrates the ways in which its profound sense of place informs its profound sense of purpose. As you seek admission to Dartmouth’s Class of 2027, what aspects of the College’s academic program, community, or campus environment attract your interest? In short, Why Dartmouth?” (max 100 words) 

"If I had to place my purpose, I’d tuck it right into my power suit on the way into the first day of my new internship that I would’ve obtained through the Entrepreneurial Internship Program or Tuck Business Bridge Program. 

Aside from attempting the black diamond at Dartmouth Skiway and hiking through the Appalachian Trail, I’ll spend most of my time on campus serving the Upper Valley community through Social Impact Non-Profit Consulting (SINC) and Social Impact Practicums (SIP), using my zest for entrepreneurship to support local non-profits that are fostering dynamic social change throughout the Upper Valley and beyond." 

This Dartmouth prompt has the shortest word count yet, but the student still manages to write a compelling “why this college” essay due to the following aspects:

• It has clear career goals : The essay highlights the applicant's ambition to pursue an internship through the Entrepreneurial Internship Program or Tuck Business Bridge Program, demonstrating a focused career path and knowledge of Dartmouth’s programs.
• It demonstrates community engagement : The applicant expresses their desire to actively contribute to the Upper Valley community through Social Impact Non-Profit Consulting and Social Impact Practicums. This showcases their ability to contribute to not only Dartmouth but the entire region as well.
• Their voice is present : the student still lets their personality shine through as they mention their favorite outdoor activities like skiing and hiking.
• It connects to the college’s values : By expressing their interest in community service, the essay aligns with Dartmouth’s values of civic engagement and making a difference in society, demonstrating a good fit between the applicant's personal goals and the college's mission.

It’s clear this student has put time and effort into their response and researched Dartmouth and all it has to offer! They are able to add personal touches, describe their career goals, and demonstrate how they’ll fit into the Dartmouth community and beyond in only 100 words!

Princeton “Why This College” Example Essay

“As a research institution that also prides itself on its liberal arts curriculum, Princeton allows students to explore areas across the humanities and the arts, the natural sciences, and the social sciences. What academic areas most pique your curiosity, and how do the programs offered at Princeton suit your particular interests?” (Please respond in 250 words or fewer)

"Political science is the academic area that piques my curiosity most, especially with the history of how past power structures shape inequality today. I’m fascinated with the intersection and apparent contradictions of the egalitarian ideals upon which America was built; in the same decade that the Declaration of Independence was written, declaring all men equal, Native Americans were treated as brutes and black indentured servants were shackled into servitude. 

Most of all, I’m intensely curious to learn about the lives of the invisible; currently, I’m reading A Black Woman’s History of the United States, which chronicles black women’s experiences at a time when both legal and societal systems disenfranchised them completely. At Princeton, I’d like to continue this civil rights-based political science work by conducting research with Professor Tali Mendelberg, who focuses on the institutional nuances that invisibly prevent women from holding positions of power. This research is especially important to me because I’ll be running for political office one day and am dedicated to electing more women to political office as a volunteer with [NAME OF ORGANIZATION] and She [NAME OF ORGANIZATION], organizations that support electing young progressive women to political power.

Extracurricularly, I spend my time trying to solve America’s problems through entrepreneurship. Last year, I co-founded [COMPANY], a startup working to make financial literacy available to all Americans. At Princeton, I’d immerse in the eLab startup incubator, the entrepreneurship minor’s workshops, and the Princeton Startup Immersion Program to further explore my entrepreneurial interests and scale [COMPANY]."

Here’s why this essay works:

• Connection to personal experiences : The essay references the applicant's current reading of "A Black Woman's History of the United States" and their dedication to understanding the experiences of marginalized groups. This personal connection adds depth and authenticity to the essay.
• Shares their future goals and impact : The student reveals their long-term goal of running for political office and their dedication to electing more women to positions of power. This demonstrates a sense of purpose and a desire to create meaningful change in the political landscape.
• Integration of personal and academic interests : The essay effectively intertwines the applicant's passion for political science with their entrepreneurial endeavors. It showcases how they seek to apply their knowledge and skills in entrepreneurship to address societal issues. 
• Fit with Princeton's values : The essay aligns the applicant's values and interests with Princeton's emphasis on academic excellence, research, social justice, and entrepreneurship. By proving their goals resonate with the college's values, the essay highlights a strong fit between the applicant and the institution.
• Connection to extracurricular opportunities : The essay highlights the applicant's interest in participating in Princeton's eLab startup incubator, entrepreneurship workshops, and the Princeton Startup Immersion Program to their desire to fully immerse themselves in the college community.

Overall, this essay stands out by showcasing the applicant's intellectual curiosity, commitment to social justice, entrepreneurial spirit, emphasis on diversity, and alignment with Princeton's academic programs and values. It even mentions extracurriculars, which students often overlook!

NYU “Why Us” Example Essay 

“We would like to know more about your interest in NYU. We are particularly interested in knowing what motivated you to apply to NYU and more specifically, why you have applied or expressed interest in a particular school, college, program, and/or area of study? We would like to understand why NYU?” (2500 character maximum)

"Though the brain, in all actuality, is not like any other muscle in the human body, the fact that I tend to view my brain as one would view any other muscle is something that must be acknowledged before analogizing how I’ve recently gone about challenging myself intellectually. 

Simply put, I take my brain to the gym; I analyze its power through its capability to ‘lift’ (fully comprehend) intellectual weights of varying mass and attempt to broaden the reach of its abilities by consistently exercising it, repeatedly pushing it just past its limits until it grows stronger and is thus ready to load on even heavier weights. While I’m by no means claiming here to be some sort of bodybuilding guru – in fact, I weigh roughly the same as most large dogs – this particular process of meticulous brain-training is something I’ve found myself doing in an endless quest to satisfy my insatiable thirst for an understanding of the bigger picture. 

Although attending my current institution has provided me with a stimulating academic experience, and one where I’ve jumped at the opportunity to more deeply explore my interests in both familiar and unfamiliar subjects alike, I find myself at a level of intellectual strength and vitality today where I’m confident in my capacity to take another step forwards – or better yet, a quantum leap into the academic equivalent of an Olympic-level gymnasium that is NYU.

How exactly I plan to utilize the variety of resources such a 'gym’ would provide is a question I’ve spent years eagerly pondering: for one, continuing on my path of pursuing degrees in economics and philosophy at a school ranked 11th and 1st in those subjects respectively would be an absolute honor, as would the experience of studying beneath Professor Alberto Bisin, whose HCEO lecture on Cultural Inequality I’ve now watched countless times. 

Tantamount to my commitment towards fully exhausting NYU’s academic resources is the level to which I aim to immerse myself in the school’s diverse community, whether it be by driving Tandon’s Formula SAE racecar in competition or volunteering for the noble Change the Imbalance Initiative, I want to ensure that my character undergoes as much development as my intellect in being an NYU student. What stands above all, though, is my desire to give back to the Violet garden of intellectual growth by putting my voice into play within NYU’s academic arena, both inside and outside the classroom."

This essay may sound familiar, as it follows a similar analogy to one of the Columbia essay examples. This is bound to happen, and it’s okay if your great essay idea is similar to one you find online, so long as you make it your own. Here are some key takeaways to note in this essay:

• It uses a personalized analogy : Although the analogy of the brain as a muscle may have been used before, the applicant adds a personal touch by describing their own intellectual journey and the specific ways in which they seek to challenge themselves and grow to add individuality to the essay.
• It adds tasteful humor : Humor can be risky when it comes to essays because you don’t know how well your jokes will be received. However, this student uses what we consider “safe humor” to add personality to their essay (their joke about weighing as much as large dogs).
• It tactfully mentions prestige : As previously mentioned, you should not focus on prestige in your essay, but you can mention it, which is what this student does by briefly discussing NYU’s ranking but not dwelling on it.
• It Integrates extracurricular interests : The essay goes beyond academic pursuits and highlights the applicant's interest in extracurricular activities at NYU. This demonstrates a well-rounded approach to college life and a commitment to making a positive impact beyond the classroom.
• It mentions their desire to contribute to NYU’s academic arena : The essay ends by expressing the applicant's eagerness to contribute their voice to NYU's academic environment, which demonstrates their eagerness to engage in meaningful discussions and enrich the intellectual community at NYU.

So, while we’ve seen the analogy before, this essay effectively conveys the applicant's intellectual curiosity, ambition, and fit with NYU's academic resources and community in a distinct way!

Duke “Why This College” Example Essay 1

“Why Duke?”

"During the COVID-19 pandemic, my family and I volunteered at the [NAME OF HOSPITAL] in [CITY] to make cotton masks for those experiencing the mask shortage. I want to continue combatting similar medical crises in the future. I am confident Duke has the opportunities available to help me achieve my goal of providing and ensuring health care to improve the quality of life for people in my community.

While combining my Biochemistry major with a Health Policy Certificate, I also wish to contribute to the Duke community through research in Dr. Lorena Sue Beese’s lab. I want to analyze biological structures to create new therapeutic agents and diagnostics for a variety of diseases. By pairing my interest in research and participating in initiatives like Duke One Health, or with the Duke Center for Community and Population Health Improvement, I will receive a foundation in how to create and advance a unifying system of population health.

Aside from academic interest at Duke, I will seek community with individuals who share part of my common history to create a family away from [CITY]. By joining the [NAME OF GROUP], I will delve deeper into amplifying minority voices on health disparities specific to the [RACE] America, [ETHNICITY], and [ETHNICITY] communities. By participating in the Duke University Chorale, I will continue to pursue my love for beautiful and meaningful music in a community just as enchanted by it as I am."

If you’re planning on applying to Duke , consider drawing inspiration from this compelling “why this college” essay, and make note of the following parts that make it stand out:

• Opens with a meaningful experience : The essay begins by highlighting the applicant's volunteer work during the COVID-19 pandemic, which shows their commitment to public health and their desire to address medical crises.
• Makes specific reference to Duke’s opportunities : The essay makes reference to the student’s interest in conducting research in Dr. Lorena Sue Beese's lab. Their mention of initiatives like Duke One Health also shows their awareness of the university's resources.
• Mentions their appreciation for diversity : diversity is an important value at Duke. This student showcases their desire to work with diverse communities and express their interest in joining a group that amplifies minority voices on health disparities, proving their commitment to inclusivity.
• Has clear academic and career goals : The student shares their passion for combating medical crises and improving people's quality of life. They express their intention to pursue a Biochemistry major and a Health Policy Certificate at Duke, displaying a well-defined academic path.

If you want to write a laser-focused essay like this, it’s important you know what you want! Have clear, defined goals and a plan to get you there. Know which resources Duke offers will help you the most and incorporate them into your essay. 

Duke “Why This College” Example Essay 2

“What is your sense of Duke as a university and a community, and why do you consider it a good match for you? If there's something in particular about our offerings that attracts you, feel free to share that as well.” (250-word limit)

"At Duke, college is a verb whose definition is a collage of countless experiences and endeavors prospective students aim to undertake as Blue Devils. Though 250 words isn’t enough to encapsulate the whole collage comprehensively, I can at least venture to provide snapshots of what my own collage would look like… in other words, what it’d look like for me “to Duke.” 

For me, “to Duke” means living beyond the confines of one’s comfort zone. I’ve already started “to Duke” via high school DECA and aim to continue duking it out in different arenas - intellectually, entrepreneurially, and otherwise - as I hone my accrued high school skills on the collegiate chopping block. One way to really test myself when it comes to my dreams of becoming an entrepreneurial hotelier is by pursuing Duke’s Innovation and Entrepreneurship Undergrad Certificate, because “to Duke” also means following one’s dreams and building credibility the right way en route. 

In other words, “to Duke” means taking no shortcuts and measuring twice but cutting once, as the age-old contractor’s adage goes. Thus, it’s with the best intent and utmost intention that I apply to Duke because my research has confirmed what I already felt to be true: “to Duke” is to be me, and also to be you, in a place where we can both be helping each other, too. “To Duke” is to collaborate, so it’s truly this collaboration at the core of teaching and learning at Duke that ultimately does it for me."

This final “why this college” essay works for the following reasons:

• It uses repetition well : Throughout the essay, the student repeats the phrase “to Duke” and gives various definitions of what this means and how they’ve already done it, and what they plan on doing in the future “to Duke,” which adds cohesion to the essay and demonstrates their commitment to the college.
• It’s specific : The essay makes specific reference to the certificate this student would like to pursue at Duke and the numerous ways they plan on stepping out of their comfort zone using Duke’s resources.
• They quote Duke : Sometimes quoting the school’s mission can be cliche, but this student has chosen unique quotes and seamlessly integrated them into her essay while explaining what these words mean to her. This demonstrates she’s done her research and truly resonates with Duke’s motto.
• It’s focused : This response is all about Duke; it doesn’t use anecdotes but still includes a powerful and personal message about this student’s aspirations, experiences, interests, and values.

This essay effectively communicates the writer’s passion, ambition, and alignment with Duke's values. You can feel their enthusiasm and excitement to attend Duke throughout, and it’s clear they plan on contributing to its community!

While we’ve provided you with some excellent examples to help you start your “why this college” essay, there are over 175 more essay examples you can look through before you feel confident enough to start step one of the process!

FAQs: “Why This College” Essays

In case you still have questions about how to write a “why this college” essay, here are the answers to frequently asked questions about this application material:

1. What Is the Purpose of a “Why This College” Essay?

With limited spots in each program, colleges want to know you’re dedicated to their school and its values. The purpose of a "why this college" statement is to convince the admissions committee that you have carefully considered your college choice and that you’re genuinely excited about the prospect of attending that particular institution.

2. How Do You Write a “Why This College” Essay?

To write a “why this college” essay, follow the comprehensive steps listed above. Here’s a brief summary of them:

• Step one : Do your research on the college you’re writing your essay for
• Step two : Reflect on your own interests and goals
• Step three : Connect the dots between your interests and goals and the college’s offerings
• Step four : Keep it simple by only mentioning a few of these connections
• Step five : Explain how you’ll fit in and how your values align with the college’s values
• Step six : Revise and rework your essay until it’s perfect
• Step seven : Have someone look your essay over for additional feedback before submitting it

By following these steps, you should be able to write an authentic, focused, and compelling “why this college” essay!

3. Which Colleges Require a “Why Us” Essay?

Here are some colleges that typically require a “why us” essay or a variation of it: 

• Harvard University
• Yale University
• Princeton University
• Columbia University
• Cornell University
• Duke University
• New York University (NYU)
• Stanford University
• University of Chicago
• Massachusetts Institute of Technology
• California Institute of Technology 
• Johns Hopkins University
• Bowdoin College
• Brown University
• Northwestern University
• Swarthmore College
• University of Michigan
• University of Virginia
• University of California
• University of Pennsylvania

It's best to check the admission requirements of the colleges you’re interested in during your intended application cycle to get the most updated information on the required supplemental essays .

Final Thoughts

Whether you choose to write about a life-changing experience that influenced you to become a nurse and join Duke’s renowned nursing program, or you simply want to explore various disciplines through Harvard’s interdisciplinary curriculums, you can write a captivating “why this college” essay that will help get you into your dream college.

Regardless of the direction you take, so long as you follow the steps above, avoid the mistakes discussed, and use the examples in this guide for inspiration, you should be golden!

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February 7, 2023

How to Write a ’Why Do You Want to Go to This College’ Essay

Sometimes the prompt is as short as two words: “ Why Tufts? ” Other times, the prompt, like that of Cornell’s , is rather wordy: “Students in Arts and Sciences embrace the opportunity to delve into multifaceted academic interests, embodying in 21st century terms Ezra Cornell’s ’any person…any study’ founding vision. Tell us about the areas of study you are excited to explore, and specifically why you wish to pursue them in our College.”

Yet both of these prompts — and so many other college essay prompts — pose the same question: Why do you want to go to this college?

The Top Colleges That Ask “Why College” Essay Prompts

The following top 25 national universities in the 2023  US News & World Report ranking pose “Why College” essays:

• Princeton University
• Massachusetts Institute of Technology
• Stanford University
• Yale University
• University of Chicago
• University of Pennsylvania
• Duke University
• Northwestern University
• Dartmouth College
• Brown University
• Rice University
• Cornell University
• Columbia University
• University of Notre Dame
• Georgetown University
• University of Michigan – Ann Arbor
• University of Southern California

The following top 25 liberal arts colleges in the 2023  US News & World Report ranking pose “Why College” essays:

• Swarthmore College
• Wellesley College
• Bowdoin College
• Claremont McKenna College
• Washington and Lee University
• Davidson College
• Hamilton College
• Barnard College
• Colgate University (for the 2022-2023 admissions cycle, essay prompts only appeared after students submitted applications — it was very sneaky of Colgate!)
• Haverford College

The Specific “Why College” Essay Prompts for the Top Colleges

Of the top 25 national universities in the 2023  US News & World Report ranking, the following is a breakdown of the specific wording of their “ Why College ” essays, along with the respective word counts:

Of the top 25 liberal arts colleges in the 2023  US News & World Report  ranking, the following is a breakdown of the specific wording of their “Why College” essays, along with the respective word counts:

What Colleges Want to See in “Why College” Essay Responses

Admissions officers at America’s elite universities want to see that students have done their homework on the institution they’re applying to. They want to see that the student isn’t just submitting another application for the sake of submitting another application. In fact, so many universities ask “Why College” essay questions because admissions officers seek to admit students who they believe will matriculate. After all, their yield, or the percentage of admitted students who choose to enroll, matters to them.

The Importance of Demonstrated Interest

A great way to shape the yield is by admitting students they think are likely to enroll — or quantifying a student’s Demonstrated Interest . And what’s a good indicator of a student’s Demonstrated Interest? An applicant who cites specific after specific in their “Why College” essay. Likewise, a good indicator that a student has no intention of enrolling or that the college is a backup for the student is a “Why College” essay devoid of specifics.

How to Find Specifics for “Why College” Essays

Students searching for specifics to include in “Why College” essays should zero in on the school’s student newspaper (especially if the newspaper has archives dating back many years), Facebook, Instagram, Google Earth, and more.

If there’s a lecture series a student wishes to write about, chances are there are photos of the talk available on Facebook or Instagram. Students should comb through those photos as well as the captions. By doing so, they’ll be able to include small details, like the fact that it took place in Lowell Lecture Hall.

How to Write a “Why College” Essay

Some students worry that painting a portrait of themselves on the school’s campus is presumptuous since they may not earn admission. But admissions officers know the drill. They know students are painting a portrait of their dream, and admissions officers need to be able to envision you at their school, getting involved in the college’s community.

In addition to citing specific after specific, it’s also important that students write this essay in a conversational tone. College essays should not be formal — they’ll read as too dry. As such, students should aim to avoid beginning sentences with words like “however,” “nevertheless,” and “thus” as much as possible. It’s all about writing colloquially!

The “Why College” essay exercise is ultimately all about showing rather than telling. Telling a college that it’s a student’s first choice isn’t credible since that college knows the student can write that sentence for every school they apply to. But by including specific after specific, by showing rather than telling, they have a better chance of convincing admissions officers of their message.

5 Things Applicants Must Do in “Why College” Essays

• Tailor most sentences to the school they’re applying to.  If a student can read the sentence aloud and replace the school’s name with another school, and the sentence still works, the student should delete it!
• Write about themselves actively engaged on the school’s campus.  It’s not an essay just about the student. And it’s not an essay just about the school. It’s the student plus the school.
• Cite enduring specifics about a school , like programs, institutes, the school’s culture, traditions, and so much more.
• Write only about the school in question.  While it may seem obvious, many students compare the school to other institutions. Yikes!
• Double-check the accuracy of the specifics cited.  Programs end. Activities get eliminated. Make sure all of the specifics mentioned remain timely.

5 Most Common Mistakes in “Why College” Essays

• Students cut and paste their “Why College” essays for multiple universities.  It’s transparent to admissions officers when students are not tailoring their “Why College” essay to the school they’re applying to. For instance, when a student writes that they want to attend a school because of it’s beautiful campus and engaged student body, admissions officers know full well that they likely used this same sentence for the other schools to which they applied. Instead, every sentence should contain a specific reference that applies only to the school. In a “Why Columbia” essay, if one can replace Columbia with Harvard and the sentence still works, delete it!
• Students name-drop professors and classes , thinking those count as specifics. Admissions officers are unlikely to believe a student wishes to attend a university because a specific person works there. Besides, no one likes a name-dropper. And they know students can easily cut and paste class names from one university’s course catalog to the next. In any case, classes change from year to year. Instead, students should endeavor to capture enduring specifics about a university.
• Students write about only themselves  for vast chunks of “Why College” essays, forgetting to write about the college. The “Why College” essay should be considered a date. If someone speaks about themselves endlessly on a date without asking about the other person, it’s unlikely to end well.
• Students cite incorrect specifics  about a university. Maybe it’s a leftover from another school’s “Why College” essay, or the student didn’t do their homework. Either way, writing about the D-Plan for Duke or the gorges for Penn will not bode well for a student’s candidacy at these schools.
• Students cite specifics in laundry lists.  While “Why College” essays should be brimming with specific after specific, it’s important not to include these specifics in a laundry list. Instead of naming one activity after another that a student hopes to participate in, applicants should let each activity breathe. They can do so by citing more minor specifics about the individual activity they’re referencing. In short, don’t just name the activity, but go into detail about that activity.

FAQs About the “Why This College?” Essay

Do applicants need to consult with students at a school to find specifics.

It’s not necessary. All the information you’ll need to find the specifics is available online. You just have to know where to look. For example, if you’re researching the Cornell Speech & Debate Society , go on the group’s Facebook page. Do you see how they recently competed at the Hell Froze Over Tournament in Austin? It’s these very kinds of specifics that showcase a student has done their homework.

Should applicants take extensive notes on college tours and information sessions to use this information in “Why College” essays?

No, because those aren’t the kinds of specifics worthy of including in “Why College” essays. That’s general information about universities offered on tours and info sessions. Instead, students should endeavor to teach admissions officers things they don’t know about their school — not regurgitate the school’s already-existing marketing material.

Is it impossible to find genuine specifics for “Why College” essays?

No, it’s pretty easy. Students simply need to know where to look. Did you know the archives for  The Cornell Daily Sun   date back to 1880? The stuff one can find out about Cornell in such articles — and the search function makes it relatively easy to navigate!

Does every university care about Demonstrated Interest?

Some universities claim not to care about Demonstrated Interest. For example, Emory University writes on its website, “Demonstrated interest” is  not  a factor in our application review process. Things have no impact on the evaluation of your application.”

But Emory is the university that  created  Demonstrated Interest. No matter how loudly or how vociferously Emory tries to argue that they don’t care about Demonstrated Interest, we urge students and parents not to believe Emory’s marketing material . Emory, like all highly selective universities, wants students to apply. As such, they don’t want to do anything to discourage students from applying — like creating barriers such as making it seem like students need to visit the campus to improve their case for admission.

So when a college tells applicants they don’t measure Demonstrated Interest, we urge that message to go in one ear and out the other. Arguably, the only school that doesn’t care about Demonstrated Interest is Harvard College — because Harvard knows students want to go there over just about every other school. Most other universities are insecure, and, as such, they want students to prove they want to go there.

Ivy Coach Helps Students Craft Compelling “Why College” Essays

Helping students craft powerful “Why College” essays that not only wow admissions officers but teach them intel they don’t even know about their school is a big part of what we do. If you’re interested in Ivy Coach ’s assistance, fill out our free consultation form , and we’ll be in touch.

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Why [This College]: An Essay That's Never Optional

How to write a strong "why this college" essay.

Supplemental essays have been around for generations, and there’s a good reason: they enable admissions officers to see just how serious a candidate is about the target college. That’s particularly important in this test-optional admissions era characterized by unprecedented application volumes, especially to selective colleges and public research universities.

I always tell students to picture an admissions reader at their screen reading hundreds of essays. Yours has to stand out and grab their attention. So get ready to nail those supplemental essays, especially your response to the most common prompt: Why [Name of College]?

How Colleges Use Supplemental Essays

According to an article in the Cornell Sun , supplemental essays are reviewed at multiple steps in a complex applicant review process. “The essay is the opportunity for students to demonstrate both their writing skills and that they have taken the time to research and learn about Cornell,” states Pamela Tan, now Deputy Director of Admissions.

On the Tufts website, Becky Stiles, Associate Director, Tufts Admission, shares :

“I do want to stress the part about being specific in your Why Tufts? Essay . . . Specificity allows you to show off your knowledge of our community while also helping admissions officers picture you here . . . This year, I will read close to 3,000 supplemental essay questions, and it is surprisingly easy to tell when a student just isn’t excited or honest. Put a lot of hustle into your supplement. Know that the time you take pays off . . . Some students who end up applying to Tufts might not have us at the top of their list or have shown demonstrated interest in the traditional sense. But some of those students will show us through their application that they are quintessential Jumbo.”

How Colleges Present Their Essay Prompt

Here are a few “Why [Name of College]?” prompts released for the 2020-21 application cycle.

There are thousands of universities and colleges. Why are you interested in attending Chapman ? ( Chapman , 200 words or fewer)

While arguing a Dartmouth -related case before the U.S. Supreme Court in 1818, Daniel Webster, Class of 1801, delivered this memorable line:

"It is, sir,…a small college, and yet there are those who love it!" As you seek admission to the Class of 2026, what aspects of the College's program, community, or campus environment attract your interest? ( Dartmouth , 100 words)

Why are you applying to Occidental ? What are your intellectual curiosities and why do you think Occidental is the right place for you to pursue them? ( Occidental , 200 words max)

Tell us why you would like to attend the University of Wisconsin–Madison . In addition, please include why you are interested in studying the major(s) you have selected. If you selected undecided, please describe your areas of possible academic interest. ( Wisconsin , 650 words)

This is just a brief sampling, of course. As you tackle your supplements, you are bound to encounter this very popular prompt, with some colleges allowing more words than others. On the Common App, supplemental essay questions often appear in sections other than Writing, and this year is no exception. So check carefully before assuming that you’re off the hook.

Your Plan of Attack

Your response to the prompt is a special opportunity to link your skills, interest and research to that specific college.

Try these four techniques:

• Grid Out Your Ideas
• Focus Foremost on Academics
• Write With Style

While I like students to tackle their Personal Essay before writing the supplemental essays, you may want to switch that order if you’re taking a tour soon. Some of my students report that they’ve recently been able to attend formal admissions events; others have gone to campuses and taken self-guided tours. Of course, many have done virtual tours . No matter how you’ve seen a college, jot down your thoughts while they’re fresh in your mind. You don’t want to confuse one college with another. No admissions reader at Michigan wants to read an essay about sitting at the Memorial Union Terrace overlooking Lake Mendota. (That’s Wisconsin, not Michigan.)

Grid out your ideas

Even if you are a masterful writer, it pays to map out your response writing paragraphs. Here’s a chart representing the brainstorm of an actual student I counseled last year.

Focus foremost on academics

If you’ve been to New Orleans, you know that it’s about as lively a city as possible, including quaint streets, po ’boys, beignets and a classic streetcar. While Tulane Admissions appreciates that you love its unique town, would you really take up too many words writing about eating in New Orleans? After all, Tulane is a major research university located on the opposite side of the famous French Quarter. It embodies community service. Highly qualified students receive offers of special housing and honors programs. So whatever your plans might be should you wind up in New Orleans during Mardi Gras, spare Tulane the details and tell them why you want to join their community.

The same holds true of colleges in major urban centers (think NYU, BU, USC). Sure, you want to go to college in [name of city] because of all it has to offer. But would a college rather hear about its location or its academics? Nearby shops or its research labs? What you’d do on a day off or what you’d contribute while on campus? You get the idea.

The student I referred to above took a virtual tour of Tulane, which she used in her introduction. She went on to elaborate on the key points in the grid above. She was admitted Early Action as a Tulane Honors Scholar, receiving the Founders Award merit scholarship: $23,000 annually! With her permission, I am sharing some of her essay below. (For more, check out Supplementing the College Supplement .)

Her opening sentence:

The first virtual campus tour I viewed during my college search process was Tulane’s, and I have yet to view a virtual tour that had as much as an impact on me.

Her thesis statement:

I would like to spend my next four years at a campus that values a balance between academics and involvement in campus life as well as a commitment to their surrounding community, and Tulane checks that box.

Her concluding paragraph:

Ultimately, the strong sense of community of collaborative, service-oriented, and happy students is what has drawn me into the spirited environment at Tulane. I know it is a place where I will not only pursue many academically enriching and challenging opportunities but also where I will find my happiness and form connections with others that will last a lifetime.

Write with style

Remember the storytelling approach that worked so well with your Common App Personal Essay? It can work just as well with the Why [Name of College]? essay. You have a story to tell about why you picked that college and what you can add to its community. Let them hear you!

That’s not to say that every supplemental essay needs to be clever and loaded with supporting details; some word counts won’t allow that. Be sincere, and use the checklist below. Read your essay out loud if that helps. Share it with a trusted friend or teacher.

Tulane’s word count (i.e., up to 800 words) is about as high as you’ll see for Why [Name of College]? What if you’re a prospective film major targeting Chapman University and you have 200 words to show your love? You can’t afford to spare too many words on the proximity to Hollywood. So take those 200 words and make sure you tell Chapman admissions readers what you want to study, how their program will enable you to maximize your experience and what else you’ll be involved with if you’re fortunate enough to be included in their Class of 2026.

Four Things NOT to do on the "Why This College" Essay

• Don’t write what you can read on the website. (They already know that.)
• Don’t assume optional really means optional. (It doesn’t.)
• Don’t tell them they’re the only college that offers incredible internships. (They’re not.)
• Don’t reuse essays for different colleges. If you must cut and paste, be sure to edit and customize!

Supplemental Essay Checklist

• Look through all sections of the college’s supplement for prompts (not just Writing).
• Be sure the essay is written in authentic voice ( yours ).
• Check English grammar and usage.
• Verify the word count.
• Use the Common App Preview button.
• Link your experiences to the college.

We never know what will happen in a given year. But If you follow these tips, you’ll be on your way to attaining the desired outcome, hopefully at your first choice school!

Keep Reading

Read on for more tips on writing college essays or view Nina Berler's eBook on Supplemental Essays .

Applying early? See what other applicants are saying on the early decision forums.

Nina Berler

Nina Berler is a college counselor and founder of unCommon Apps . Her ebook, Supplementing the College Supplement , available on Apple Books , contains actual examples from student work. Nina has an AB with Honors from Brown University and an MBA from the Stern School of Business, New York University. She holds a Certificate with Distinction in College Counseling from UCLA Extension. Nina is a Professional Member of the Independent Educational Consultants Association (IECA) and a member of the National Association for College Admissions Counseling (NACAC).

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The Admissions Strategist

How to write the “ why this college ” essay: the ultimate guide.

If you apply to Yale University , you’ll be asked, “What is it about Yale that has led you to apply?”

Similarly, Caltech wants to know, “How do you believe Caltech will best fuel your intellectual curiosity and help you meet your goals?”

And if you’re interested in attending Notre Dame , you’ll need to respond to the following: “What excites you about the University of Notre Dame that makes it stand out from other institutions?”

Okay, you get the idea:

These are just a few variations on what we like to call the “Why This College” essay.

• Most colleges and universities require applicants to answer some form of this question, and it’s one of the most important essays you’ll write.

In this article, we’ll tell you how to rock the “Why This College” essay and increase your chances of acceptance.

Why Do Colleges Ask This Question?

We mentioned above that this is one of the most important essays you’ll write—and that almost every college wants you to write it.

But why? What’s the significance of this question?

In reading your response, colleges are hoping to determine:

• Whether you truly know and have interest in their school
• Whether you’ll be a good fit for the school
• Whether the school is a good fit for you

Are You Interested?

Sure, the fact that you’re filling out the application indicates some level of interest in the school.

• But many students apply to schools simply because they recognize the name, know the school has a great reputation, or even have been pushed in that direction by friends or family members.

Colleges only accept a limited number of students , and they want to admit students who have a genuine interest in and commitment to their school.

• Do you know what makes this college stand out from others?
• Do you know about the opportunities and experiences this school can offer?
• Are you aware of the school’s values, culture, and traditions?
• Have you already spent time picturing yourself here? Are you excited about this possibility?

Click above to watch a video on how to write the Why This College Essay.

As you write this essay, aim to demonstrate your knowledge and enthusiasm for the school in question.

Are You a Good Fit for the School?

As they read your essays, college admissions officers try to picture you on their campus.

• Will you fit in and thrive there?
• What contributions will you make to their college and community?
• Do your interests mesh well with the school’s strengths?
• Is your personality a good fit for the school’s culture and values?

Help the admissions team imagine you as someone who would happily thrive at their school, making positive contributions to campus.

Is the School a Good Fit for You?

Not only do you need to be a good fit for the school, but the school needs to be a good fit for you as well.

• What are your academic and career goals? Can this school help you achieve them?
• Will you be successful at this school? Is the rigor and approach to learning a good fit for you?
• What academic programs, research or internship opportunities, classes, extracurricular activities, and so on will you take advantage of and participate in?

Show that the school you’re applying to has the resources to help you achieve academic and career success.

How to Recognize the “Why This College” Question

Of course, this essay won’t be labeled “Why This College” on applications. You’ll have to be able to recognize it in a variety of forms.

There are two different angles colleges might use to approach this question: “Why us?” and “Why you?”

• Why us? Here, you’ll express enthusiasm for the school and its opportunities and culture. What will you get out of attending this school?
• Why you? In this case, the focus is on the contributions you’ll make to campus and the skills, background, and talents that make you a good fit.

Although these approaches are slightly different, you can include similar information in your answers to both prompt types.

For instance, let’s say you’re really excited about a particular program offered by the university.

• If the university’s asking, “Why us?” you might focus on what an amazing opportunity participating in this program would be, and why you’re so excited about it. You could explain how the program would help you achieve your future goals.
• For a “Why you?” essay, you might describe how your background, experiences, and abilities make you a perfect fit for the program. You could also discuss how your future goals make you someone who would benefit from and take advantage of this program.

Let’s take a look at what these two different approaches look like.

Examples of “Why This College?” Prompts

In some cases, the college will literally ask you, “Why [college name here]?” making this prompt very easy to identify.

Alternatively, they might ask you:

• What do you like best about our university?
• Why are you interested in our school?
• Why do you want to go to our college?
• What aspects of our college most excite you?

Some examples:

• “Why Brown?” – Brown University
• “Please tell us what you value most about Columbia and why.” – Columbia University
• “What are the top five reasons you want to be a Hokie?” – Virginia Tech
• “Please submit a one page, single-spaced essay that explains why you have chosen Carnegie Mellon and your particular major(s), department(s) or program(s).” – Carnegie Mellon

Examples of “Why You?” Prompts

These prompts focus more on you, asking questions like:

• What are your interests or goals and how will you pursue them here?
• What will you contribute to our school?
• Why are you a good match/good fit for us?
• What do you want to study and how does this fit well with our programs?
• “Although you may not yet know what you want to major in, which department or program at MIT appeals to you and why?” – Massachusetts Institute of Technology
• “How will you explore your intellectual and academic interests at the University of Pennsylvania?” – University of Pennsylvania
• “Describe how you plan to pursue your academic interests at USC.” – University of Southern California
• “Please relate your interest in studying at Georgetown University to your goals. How do these thoughts relate to your chosen course of study?” – Georgetown University

No matter how they word it, these schools are asking the classic “Why This College” question.

How to Write an Impressive “Why This College” Essay

The key to a stellar “Why This College” essay is to give specific, precise details about what you and the university can offer to one another.

You also need to convey your enthusiasm and excitement about the college and the unique opportunities available there.

Here’s how:

Do Your Research

First, you need to gather information about your college(s) of choice.

And we’re not talking about the generic info yielded by a two-minute Google search.

This type of research will take some time, but earning an acceptance letter from your dream school will make it worth the effort.

You’re looking for precise details about:

• Courses and programs
• Extracurricular and internship opportunities
• Events and activities
• Campus culture
• The latest news about your college and its achievements

How can you find this information?

Use a variety of resources, including:

• The school’s website and other materials
• College fairs
• Campus tours
• Conversations with current students

Let’s take a closer look at how to take advantage of these sources.

The School’s Website and Other Materials

You can find great information on the university’s website, but try not to pull info from the overview you’ll find on the front page.

Many students might use this technique, so you could end up sounding just like other applicants (which you want to avoid).

Instead, take a deeper dive.

• Look through the course catalog, go to specific professor’s websites, review the particular programs you’re interested in, and so on.
• As you do so, be sure to take notes!
• Also, record your reactions to the information you’re finding—are you especially excited about a certain course? Why?

You can find similar info in the school’s newspaper, alumni magazines, brochures, social media, and more.

Gather as much material published by the school as you can, and take your time combing through it for opportunities that you find particularly exciting.

College Fairs

Visiting college fairs is another effective way to gather information about schools.

In addition to getting brochures and other materials, you can talk to the college reps.

Ask them questions about their university and what makes it unique, then jot down notes so you can include these details in your essay later!

Campus Tours

Mentioning a campus tour you’ve taken demonstrates your genuine interest in the school.

You and your family have made the effort to travel to campus and take a tour—that’s a good sign!

You can also find tons of unique details about the college by visiting campus and taking a tour. As always, be sure to take notes.

• Are there any buildings that stand out to you? Sculptures?
• Do you see students doing anything that makes you want to be part of this campus community?
• Try to sit in on some classes if possible. Write down the course name, the professor’s name, and anything intriguing that you hear or see during the lecture.
• Talk to students if you can, asking them what they like best about the school or what makes their school different from others.
• If you go on a tour, write down the name of your tour guide, along with anything surprising or funny that your tour guide says about the school.

Note your overall impressions and anything you see that you especially like, no matter how small. These seemingly insignificant details are what make your essay!

And if you can’t go on a physical tour, try to take a virtual one. Many schools offer virtual tours on their website, or you can search sites like Youtube.

Current Students

As mentioned above, talking to students can give you a perspective you won’t necessarily find online.

• Is there anyone from your high school that now attends this college?
• Try contacting them through social media, or see if anyone knows their phone number.
• College students are often happy to discuss their university with prospective students.

Visiting campus is another way to find students to talk to, and some admissions websites list contact information for students you can email with questions about life at the university.

Get personalized advice!

How to brainstorm the essay.

Once you’ve gathered enough information about your college or university, it’s time to brainstorm !

Sift through all of your research and notes to find 3-5 aspects of the school that appeal to you the most. Make sure these are specific details!

• Don’t choose broad statements like, “The historic brick buildings on campus are beautiful,” or regurgitate info from the school’s front page, like, “This school is known for its strong engineering curriculum.”
• Try to focus on what interests you and fits well with your goals and background, as well as on what makes the school stand out from others.
• Are you excited that your school is near a beach, or that it’s located in Chicago? Lots of schools are located near beaches, and there’s more than one university in Chicago. Dig deeper. What makes this school unlike any other?

Here’s the bottom line:

You need to choose 3-5 details that:

• Are specific to you (Don’t just praise this school, but explain why this quality is great for you , or how it connects to your background and future goals.)
• Are specific to the school
• Make you eager to attend this university (Your interest and enthusiasm should shine through in this essay.)

Here are a few ideas:

• Talk about how a specific program or opportunity can help you realize your career goals.
• Does the school have facilities or equipment that you can’t find at many other schools, and that you’re excited to work with? This could include a specialized laboratory, an observatory, a library with rare manuscripts or first editions, etc.
• Mention a class you find fascinating and can’t wait to take. This is especially effective if you were able to sit in on the class or have spoken to a current student who loves it.
• Is there a professor you can’t wait to learn from? Maybe his research is related to a science fair project you did in high school, or you’ve already learned a lot just from reading one of his books.
• Describe an experience you had on the campus tour, or an impactful interaction you had with students or staff.
• Do you have a unique story about how you became interested in the school? Maybe your family had time to spare on a vacation in the area, and you stopped by and fell in love. Or perhaps your high school attended a competition hosted there.
• Are you planning to continue work, research, or involvement with an organization from high school? How will you be able to do so at this university?
• What programs or activities do you plan to get involved with, and what qualities or experiences will you bring them?
• Are you the perfect match for a research or internship opportunity? Why? Maybe you’ve done relevant academic work, have already worked in this field, have been exposed to it via your parents or another relative, etc.

However, you should avoid focusing on:

• Sports . Unless you have a unique story about your passion for the sports teams, or you’re planning to be an athlete yourself, try to avoid discussing that you’re a fan of the school’s teams. There’s nothing wrong with this—it’s just an overused topic!
• Generic praise . Although praise is nice, it’s not what admissions officers want to hear. They want to know how you personally connect with the school.
• College rankings . Sure, this college might be ranked #3 for happiest students. But it’s probably pretty similar to other schools ranked in the top 10. What makes it different?
• The beautiful campus . If there’s something specific about the campus that spoke to you, feel free to talk about it. But many, many students write about the gorgeous campus or say, “The moment I stepped on your campus, I knew I was home.” You want to avoid clichés, and the truth is that most college campuses are pretty.
• Your major . Talk about your major, by all means. But don’t merely focus on why you want to study this major. Focus on why you want to study it at this college .

Try to choose 3-5 details that are unique to this college, specific to you, and super exciting!

Writing the “Why This College” Essay: Do’s and Don’ts

Now that you’ve honed in on 3-5 details, it’s time to write. Be sure to follow the do’s and don’ts below.

• Be authentic . Mean what you’re saying, and write in your own voice. Believe it or not, insincerity will come through in your essay. When the admissions team reads your essay, they should feel real passion and enthusiasm for their school.
• Be specific . You’ve probably seen the word “specific,” a lot in this article, and that’s because it’s super important! Specificity shows that you’ve taken the time to do your research and envision yourself at this school, and it’ll ensure that your essay is not like any other. Mention professors, courses, clubs, and other opportunities by name.
• Mention it if you plan on attending here if admitted . If this is your first choice school and you absolutely plan on attending if admitted, say so. Colleges want to accept students who will accept them in return. But if the school isn’t your first choice, don’t lie.
• Revise and edit . Check over your spelling, grammar, and word usage. Ask a trusted friend, family member, or teacher to look over your work as well. But keep in mind that no matter how many times you revise your essay or how much advice you get, it still needs to sound like you !
• Waste space on an introduction and conclusion . You’ll likely have a limited number of words, so don’t bother with an introduction or conclusion. Just jump right into your reasons. Your first paragraph should focus on your main 1-2 reasons, while the next paragraph should go into slightly less detail about the remaining reasons you’ve selected.
• Recycle the same essay . This essay requires a specific response that is tailored to the college you’ve selected. If you use the same essay for multiple colleges, it will sound generic, boring, and forgettable. Even worse, you might forget to change the school name!
• Misspell the college’s name . This seems obvious, but many admissions officers have mentioned students misspelling the college’s name in their applications. Double and triple check to ensure all mentions of the school are spelled correctly. The same goes for names of programs, professors, and courses.

Excellent “Why This College?” Examples

Let’s look at a few examples of stellar “Why This College” essays that worked.

These examples come from students who were accepted to Tufts University.

Depending on the word limit for the colleges you’re applying to, yours may be a bit longer.

I spent my Tufts campus visit in a “Sociology of War and Peace” class. The discussion was rich as ideas were tossed back and forth, comparing and contrasting modern warfare in different regions and cultures. The dialogue instantly excited me, but when the students I was sitting with invited me to come to lunch with them, to continue talking about the Middle Eastern conflict, I knew that Tufts was the kind of environment I was looking for: an open community that values dialogue, and a campus with a strong intellectual pulse, even outside of the classroom.

-Jesse Ryan ‘21

Here, Jesse mentions a specific course that he was able to visit during a tour of Tufts. He details the discussion he observed in the class, as well as an interaction that followed with Tufts students.

He then explains why this experience was significant to him personally .

As an artist, I believe that one’s work should reflect the world beyond it. Thus, I’m most attracted to Tufts SMFA’s combination of rigorous artistic study with a challenging liberal arts curriculum at the School of Arts and Sciences. I want to inform my art-making with in-depth exploration of sociology, justice, and international relations, creating works that comment on global issues–a prospect uniquely possible at Tufts SMFA. With numerous opportunities for combining art and community work on campus and in Boston, the SMFA program shows art isn’t only meant for the classroom; it’s meant for the world.

-Isaac Joon-hyuk Choi ‘21

Isaac’s essay starts by explaining his own personal philosophy as an artist.

Next, he reflects on how a specific program at Tufts perfectly complements this philosophy.

His response shows a deep knowledge of the program he’s interested in, and he even discusses how he will use the skills he acquires in this program in his future art-making.

I vividly remember stepping onto the roof of Tisch Library and seeing a group of kids sitting in hammocks, overlooking the Boston skyline. I briefly tuned out my tour guide’s presentation and began to eavesdrop. The students covered everything from physics to what they had for lunch that day. When they spoke about physics, they did not speak with pretension; instead they spoke with passion. Likewise, when they spoke about something as simple as lunch, they did so with witty intrigue. Tufts students are as interesting as they are interested. This description not only resonates with me, it defines me.

-Christopher Sprunt ‘21

Notice that Christopher mentions a school facility by name in his first sentence, also providing a vivid description of a Tufts memory that resonated with him.

In his final sentence, he explains why this experience was personally significant.

Christopher is not only pleased by what he’s seen and heard from Tufts students, but he also feels that his personality is a great fit.

More “Why This College” Essay Examples!

Written by Stanford student:

Name one thing you are looking forward to experiencing at Stanford. (50 word limit) Hikes to the Dish. I imagine I’ll need an occasional break from the rigor of CS221, and I can see this tranquil exercise evolving into a haven for startup nomenclature, debates about Lebron James’s legacy, and convoluted stories involving the giant radio telescope and its potential otherworldly applications.

From an MIT applicant:

Although you may not yet know what you want to major in, which department or program at MIT appeals to you and why? (100 words or fewer) From the first “Hello World!” to recent work with artificial intelligence, I have developed an insatiable appetite for turning lines of code into computer programs with real-world applications. When developing, I often ponder: can machine learning solve all of the world’s problems — technical and humanitarian? Are cryptocurrencies just a fad that will be gone in five years? As the field offers up as many questions as it does answers, I am drawn to  MIT’s Computer Science, Economics and Data Science program, which would enable me to decipher both computer science’s inner workings and its ramifications on the world at large.

Written by a Purdue student:

How will opportunities at Purdue support your interests, both in and out of the classroom? (100 words) I can easily picture myself as a Boilermaker: after spending office hours talking to Dr. Bareinboim about the future of machine learning and causal Bayesian networks, the hoops aficionado in me hurriedly makes his way across Stadium Avenue over to Mackey Complex to partake in the tradition that is Indiana vs. Purdue basketball (where I remind others that we have historically had the better record). All the time, I cannot stop thinking about the BlueSky Pitch Competition, which makes me wonder if I should take a quick Uber over to Discovery Park just to practice one last time…

From a Purdue Honors student:

Explain your vision, ideas, or goals for how you hope to shape your honors experience while at Purdue. Please put this in the context of the four pillars which are the foundation of the Honors College. (300 word maximum) If I had to describe the effect of high school on my personal outlook in one word, it would be open-mindedness. In fact, this transformation can be attributed to the four pillars of the Honors College extending into my high school tenure. At McVay High, I made sure to step out of my comfort zone and take an assortment of humanities classes which piqued my interest in economics. Furthermore, my time at the National Cancer Institute has shown me that computer science and the sciences are not mutually exclusive; in fact, intersections of computer science with other disciplines are the foundation of the next medical breakthrough. Simply being in my diverse community and taking part in various service activities through honor societies has opened my eyes to the disparities that exist within my community, prompting me to become a leader not only to direct projects but also to envision and build new ideas never before implemented. Due to my experiences in high school, I became more open-minded, which meant welcoming new ideas, subjects, and individual perspectives. Thus, as much as I intend to explore the realms of computer science and work primarily for private corporations, I believe that Purdue will once again be another step in my journey that will open my eyes to new avenues. Whether I decide to pursue undergraduate research rather than an internship at a big tech company; start an interdisciplinary academic class that combines computer science and economics; study abroad to build my community and global experiences; or even develop my leadership skills by becoming an executive member of the Association of Multicultural Computer Scientists, I know that because of the four pillars at Purdue — pillars that have guided me my entire life — I will lead a life that is more fulfilling.

A Why Tufts essay by a now-Tufts student:

Which aspects of the Tufts undergraduate experience prompted your application? In short, ‘Why Tufts?’ (100-150 words) The undergraduate experience at Tufts is my ideal ice-cream sundae.  With an emphasis on interdisciplinary learning, I can mesh scoops of political science, community health, and biology, combining disparate perspectives to explore complex healthcare issues. Over this, I will pour indulgent caramel in the form of an internship in Washington, D.C., allowing me to immerse myself in a health policy research project. Next, comes the countless brownie bits of activities, like Tufts’ prestigious Mock Trial Team, the Sarabande Repertory Dance Ensemble, and Hillel.  No sundae is complete without a cherry on top. When I toured Tufts, I was amazed by my guide’s friendly interactions with every individual he encountered. Surrounded by passionate, supportive, and motivated individuals, I know Tufts is the manifestation of my perfect collaborative environment. This positive atmosphere embodies the maraschino cherry on the already overflowing ice-cream heap, ensuring my undergraduate experience satisfies the sweetest of cravings. 

A Why Michigan essay from a now-Wolverine:

Describe the unique qualities that attract you to the specific undergraduate College or School (including preferred admission and dual degree programs) to which you are applying at the University of Michigan. How would that curriculum support your interests? (Required for all applicants – 550 words) During my 3rd-grade class’s wax museum, I dressed up like Mark Zuckerberg, wearing just his typical gray shirt and blue jeans. On long car rides, I listened attentively to my father describe moments from Walter Isaacson’s Steve Jobs , retelling captivating tales of Jobs’ innovation and self-reflection. Ever since I was a kid, I knew I wanted to start my own tech company. Today, you can catch me watching either the hysterical antics of Silicon Valley or soaking in the insightful remarks made by guests on Guy Raz’s How I Built This podcast. At the University of Michigan, I’ll be the kid you see scarfing down a slice of South U’s BBQ Chicken Pizza (or what I like to call the future fuel of my entrepreneurial spirit), loudly chanting “Go Blue!” when we play the Spartans, and taking part in the Ann Arbor Street Art Fair. However, behind the scenes, I’ll be feeding my obsession with building the next unicorn through the College of Engineering’s Center for Entrepreneurship. You’ll find me propelling technological innovation by starting a venture at the TechArb Student Venture Accelerator or helping build companies through the Entrepreneurs Leadership Program. The University of Michigan’s intimate environment of innovation and Italian food is the perfect next step for me. In fact, the University of Michigan’s strong focus on entrepreneurship would enable me to make my technology startup, Big Time Tech, bigger and better. Wolverines place a large emphasis on social entrepreneurship through the Business+Impact program. Given the program’s diverse group of mentors, including the non-profit Board Fellow Program, I would be able to get sound advice crucial to extending the reach of my social venture. In addition, through the Detroit Engagement initiative, I would be able to deploy my product in an area thirsty for the types of opportunities on my platform. Having the ability to minor in entrepreneurship would mean that I could apply the knowledge I learned in classes about venture capital and digital product design to raise money and develop beautiful landing pages for my company, not just finish homework. Finally, on the nights when I will inevitably stay up late, you’ll find me growing my venture in the Innovate Blue Innovation Space. Becoming a Wolverine would allow me the opportunity to better understand the intersections of technology with other academic disciplines. Whether I’m drawing upon my work at the National Cancer Institute to aid in Dr. Honglak Lee’s research on high fidelity video prediction with large neural networks, funding student startups as a partner at Wolverine Venture Fund, or listening to a tech talk at Shapiro Library, the diversity of opportunities will provide a road map of the avenues I can take with technology. Only at the University of Michigan can someone sell a platform as a digital student loan advisor (LoanSense) or turn dorm room ideas and simple news headlines into applications that help researchers find employment (Perch) and detect counterfeit antimalarial medications (Neo Health). I cannot wait to become a Wolverine and join a community that cultivates my entrepreneurial and technological ardor.

An example of Why Columbia?

Please tell us what you value most about Columbia and why. After an hour and a half commute and a quick glance at Tom’s from Seinfeld, we finally made it onto campus. Following our tradition of taking panoramas and making a quick stop at the bookstore, we walked up the steps to Low Library and checked in for our campus tour. A booklet in a newspaper rack caught my eye   The title read “Connecting the Dots – Using Data to Engineer Smarter Urban Spaces.” Throughout high school, I committed myself to find ways to use technology to lessen the disparity that exists among my community’s members, especially as it relates to finding opportunities best suited for their futures. Whether it be through helping others find jobs, internships, or volunteer positions through my app, Rainy Day, or providing a platform to find reliable, free, tutoring help, high school taught me that creating technology could be utilized to help others find and connect with opportunities. As I perused this dense booklet, I began to discover Columbia’s strongest intangible — how the intersection of technology and social good was at the heart of all of its engineering. I had been on numerous college visits before, but while other institutions lined the pages of their advertising materials with “machine learning” and “entrepreneurship,” Columbia’s pamphlet focused on sustainability, secureness, and connectedness. From the  cover story — which discussed how Columbia engineers used data science to map dangerous intersections and other obstacles to traffic flow — to the section on Dion Khodagholy’s work — which outlined how a new class of noninvasive, biocompatible devices could interface with the brain to heal neurological disorders — it was evident that Columbia is a place where technology is used to change the world for good.

Advice From an Outside Expert

Sweet Briar College is a great liberal arts school known for its personalized academics and diverse study opportunities.

The college asks applicants to pen an essay (or similar deliverable) about why they want to attend SBC.

Amy Ostroth, director of communications at Sweet Briar College, gave this advice to students who want to attend the school. You can use her advice for any “Why This College” essay you write:

The best answer is one that is specific to Sweet Briar College. Don’t craft an answer that could be sent to any school on your list, but tell us why Sweet Briar is special. For example, you might describe an interaction you had with a faculty member that stuck with you. Maybe you had a meaningful conversation with a student or attended an interesting class during a campus visit. Perhaps you met an alumna at a college fair who stood out to you. Maybe a member of your family has told you stories about their time at Sweet Briar. In short, describe what was happening when you first thought, “This is the place for me.” Tell us a story that emphasizes what is special about Sweet Briar and what will be most important to you about your college experience.

Conclusion: Writing the “Why This College” Essay

The “Why This College” essay is important because schools want to ensure that you understand what makes their school unique and that you and the school are a great fit for each other.

Although the prompt may be phrased as either “Why you?” or “Why us?” these questions are essentially the same.

• Either way, you’ll talk about both what the college can offer you and what you can offer the college in your essay.

To really nail this essay, you’ll need to spend a significant amount of time researching the school.

• Once you’ve compiled notes and research, choose 3-5 details that you personally connect with and that are unique to the university or college.

Finally, you’re ready to write the essay! Jump right in, with no introduction or conclusion, and be authentic and enthusiastic. Revise and edit , and absolutely don’t misspell the name of the college!

Follow these tips, and your “Why This College” essay can help you stand out from the crowd—and earn that acceptance letter you’ve been dreaming of!

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How To Write The “Why This College” Essay

College admissions officers aren’t just looking for straight As, glowing recommendations , and a slew of extracurricular activities. They are seeking students who want to be on their campus and will start clubs, eat in the quad, and engage with professors.

Before applying to any school, you should be confident that the school has the academic options, co-curricular opportunities, and social climate to make your next four years magical. If you can give a few examples of these things for each of the schools on your list, you are ready to start your “why this college” essay.  

“Why this college” essays are designed for students to demonstrate their interest and passion for the school community they are applying to. It allows admission officers to picture the student on campus.

Colleges have many different ways of asking why you believe their institution is a fit for you. This can range from asking how the college can help you succeed, why you are interested in studying your academic interests at the college, or what most excites you about the school.

Provide specific examples of why you belong there

The best way to answer any form of these questions is through specific, unique examples that clarify your interests in the school. You want to stay away from things that could be found on a school’s brochure or fun facts told on a college tour. Give examples that indicate you have done research on the school and have confidence that it is a fit for you. 

One way to tackle this is by taking detailed looks at a school’s academic options. If you have a niche academic interest that is only offered at a few schools, make sure you let the school know you can’t find this option in other places.

If you are a science student who enjoys a liberal arts approach to education, point out your interest in earning a Bachelor of Arts degree in a subject such as biology or chemistry. You should strive to find unique parts of the school’s academic offering that are for you.

If you have taken previous coursework at the school or attended open lectures, this is a great time to talk about your love of the things you have already seen from the school. These can be things such as discussion-based science classes or opportunities for students to teach as a substitute for traditional elective credits.

For one of my essays, I talked about the offering of an interdisciplinary minor in medicine, literature, and culture taught by graduate school professors to undergraduate students. I discussed my interest in strengthening my writing skills as a pre-med student through assignments outside of lab reports and the benefits of understanding illness from a cultural perspective. I discussed an online class I had taken previously that was similar to the courses offered under the minor to further demonstrate my interest in pursuing it. 

Discuss extracurricular activities you would be involved in

Examining a school’s co-curricular offerings is the next stop for “why this college” essays. Although academics are the main priority for any college student, your co-curricular experiences are what can build your resume and prepare you for a job or graduate school application.

This can be a space to talk about clubs, volunteering opportunities , or on-campus jobs at the school that interest you. This is also a subtle way to show that you are ready to be involved on campus.

My best example of this was discussing the presence of pre-health clubs for minority students run by alumni. Not only was this club a great place for mentoring and networking, but it also could help students find like-minded people on campus with similar backgrounds.

This was important to me since clubs like that were not available at my high school and was something I wanted as a part of my support team throughout college.

Paint the picture 

Lastly, discussing the social climate of a school can be an untraditional approach to explaining why the school is great for you. These can be observations you’ve made such as how the collaborative floors of the library are always filled indicating the presence of teamwork on campus or how you’ve noticed professors eating pizza with students outside the dining hall.

An essay that reflects on these parts of the school’s atmosphere can be just as meaningful as talking about any major or club offered at the school. When visiting a friend of mine who had already started college, one of her professors saw us walking in the quad and asked if I would want to sit in on a class since it fit my academic interest.

After the class, I got to talk to the professor about my passions and hear more about his research. I was amazed by his friendliness and excitement for incoming students. Stories like that can stand out from the typical stories about football games and other school traditions. 

Hopefully this offers you some guidance on tackling your “why this college” essay. Remember, make it specific and link it back to you. Best of luck!

Author: Lauryn Taylor

Hi everyone! I am Lauryn Taylor, a second year student at The University of North Carolina at Chapel Hill studying economics and public policy with a media and journalism minor. I am on the pre-law track with interest in health, education, and media. At school, I am involved with a couple different things including being Vice President of a mental health club and the Student Director of Institutional Research and Assessment. I also work for our Campus Health marketing and engagement team and am the student representative for the Policy Review Committee. I look forward to sharing my journey and being a guide through the your college admissions journey!

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Demonstrating to admissions officers why you’re a good fit for the college

When you apply to schools during your senior year, you’ll likely write several supplemental essays for your applications in addition to your personal statement . Supplemental essays are an opportunity for you to further demonstrate who you are and your interest in a particular school. One of the most common types of supplemental essays is the “Why This College?” prompt. This prompt seeks to get at the core reason(s) why you want to attend the given school to which you are applying. College admissions officers want to know what you admire about the school and how you see yourself fitting into its culture and academic environment. To answer this prompt well, you must demonstrate how the school is a good fit for you (and how you are a good fit for the school) by drawing on specific details and examples. The key to answering this prompt and knowing what college admissions officers look for in an applicant is to do your research. 

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The “why this college?” prompt in action

To start, let’s take a look at some iterations of the “why this college?” essay prompt. Some schools ask the simplest version of the prompt:

Tufts University

“Which aspects of the Tufts undergraduate experience prompt your application? In short, ‘Why Tufts?’ “ (100-150 words)

American University

“Why are you interested in American University?” (150 words)

Bard College

“Why Bard?” (250 words)

Bentley University

“We invite you to share any additional information about why you would like to attend Bently.” (250 words)

These four example prompts are pretty open! You are free to talk about academic, social, professional, cultural, and/or personal reasons why you wish to attend the school.

Other schools ask variations of the prompt that focus on a particular aspect of life at the college/university and why you want to experience it:

The University of Michigan

“Describe the unique qualities that attract you to the specific undergraduate College or School (including preferred admission and dual degree programs) to which you are applying at the University of Michigan. How would that curriculum support your interests?” (minimum 100 words /maximum 550 words)

This prompt asks you to focus specifically on why you want to study within a given school and/or a given subject at the University of Michigan. It wants to know what makes UMichigan stand out to you when deciding where and how to pursue your academic and professional interests.

Brown University

“Brown’s Open Curriculum allows students to explore broadly while also diving deeply into their academic pursuits. Tell us about any academic interests that excite you, and how you might use the Open Curriculum to pursue them while also embracing topics with which you are unfamiliar.” (200-250 words)

This prompt asks you to focus on how you will leverage Brown’s course offerings and curriculum structure to pursue your academic interests. It wants to know why Brown is the place where you could satisfy your intellectual curiosity.

Colorado College

“Why do you wish to attend Colorado College and how would the Block Plan serve your educational goals?” (no more than 200 words)

Colorado College offers a unique schedule known as the “Block Plan.” Students enroll in one intensive class at a time, devoting all of their time to one subject for three and a half weeks. (This is particularly helpful for classes with lots of field trips of scientific fieldwork). There are four “blocks” (or classes) per semester or eight blocks per year. This prompt asks you to consider this unique schedule and how you would use it to the best of your advantage.

Davidson College

“There are just under 4,000 4-year colleges and universities in the United States. Being as specific as possible, what interests you most about Davidson College.” (300 words)

Davidson College raises a valid point. There are thousands of colleges you could have chosen to apply to so why did you choose to apply to Davidson? This prompt asks you to be as specific as possible, while also focusing on something that excites you the most. Choose an essay topic where you can easily expand on your reasoning while remaining on topic. Be sure to include plenty of research and thoughtful details. 

Emerson College

“As you know, the academic programs at Emerson College are focused on communication and the arts. Please tell us what influenced you to select your major. If you’re undecided about your major, what attracted you to Emerson’s programs?” (100-200 words)

For this essay, focus solely on your academic interests, specifically your major, and how Emerson is uniquely qualified to help you reach your academic and professional goals. You likely have plenty of reasons why you’ve selected Emerson College but stay focused! Research specific course offerings, faculty members, and other academic offerings and be sure to share your findings in your essay in a way that clearly demonstrates your passion and excitement.

How to research colleges

The best “why this college” essays are highly-detailed and well-researched. Initially, researching colleges may seem difficult. In this section, we will review how to start researching colleges, what to look for when researching colleges, and ultimately, how to decide between colleges. 

The best way to know how to choose a college that’s right for you is to research each school on your college list thoroughly. When you’re first getting started, you’ll want to start narrowing down your options by asking yourself questions such as: Do you want to go to a 2-year or 4-year college? Do you prefer smaller or larger classes? What are you interested in studying? Do you prefer rural or urban settings? Then you’ll want to start conducting more thorough research.

Once you have begun applying to schools, you will likely have to write several supplemental “why this college” essays. Approach this essay prompt as an opportunity to deepen your research so that when the time comes for you to make your final decision, you will know how to choose a college or university that’s right for you. 

The best way to know how to research colleges and universities is to start at the college’s website. Familiarize yourself with the admissions and prospective students’ webpages. Find the school’s list of academic majors and minors and see what appeals to you. Then visit the faculty page and read the bios listed under your prospective department. You may even choose to read some of the faculty’s published works. Flip through the course catalog and see what appeals to you; depending on the school, you may even be able to find the course’s syllabus. If you can view syllabuses, review the assigned texts. 

You will also want to research other academic opportunities that may be available to you, such as internships or study abroad programs. If the school you’re interested in is located in an urban setting, find out if they have any partnerships with nearby companies or organizations. Find out what opportunities may be available to you.  

Ways to conduct further research

There are lots of ways to learn more about a specific college, its campus culture, and its academic offerings. If you are serious about attending a particular college, ask the admissions office to connect you with a current student. Once you’ve connected with a student, ask them about their classes, the campus culture, clubs, sports teams, and more. This is a great way to confirm whether or not the school is a good fit for you. It can also help you brainstorm for the “why this college” supplemental essay.

Remember, whenever you contact someone from your prospective college, be sure to write clear, purposeful, grammatically-correct messages. Review the proper way to format a college admissions office email before drafting any of your messages. Always be respectful of the correspondent’s time and thank them for their help. After all, you want to make a good impression! 

Remember, whenever you contact someone from your prospective college, be sure to write clear, purposeful, grammatically-correct messages. Review the proper way to format a college admissions office email before drafting any of your messages. Always be respectful of the correspondent’s time and thank them for their help. After all, you want to make a good impression!  Tweet

The do’s and don’ts of responding to the “why this college?” essay

There is no one right way to answer the “Why This College?” prompt. You can approach the prompt in a mathematical, analytical manner, or in a more creative, artistic manner. What matters most is that you answer the question in a way that best illustrates who you are, what you have to offer to the school, and what you hope to gain as a student. After all, these factors are at the core of holistic college admissions standards . 

Consider the following criteria below when writing your response and be sure to avoid common pitfalls and mistakes:

Do: Mention specifics

If the school offers a program/course/major that interests you, mention it! This will show that you’ve done extensive research and can relate your interests to what the school has to offer. Be sure to note what makes this school’s offering unique relative to other schools. If you could change the name of the college in your response to another college and your response still works, you are not being specific enough! Additionally, being able to speak about specific buildings/resources/opportunities around campus or perhaps a professor you’d like to meet will make your essay stand out. Utilize the school’s websites and academic department pages to investigate what courses and professors pique your interest. And, if you’re unable to make a campus visit, consider a virtual tour. Virtual tours can be accessed directly on Youvisit.com . This website has access to over 1,000 colleges and university campuses. If a college you’re looking for isn’t on the website, you can always search on the school’s website for virtual tours.

Do: Connect back to yourself

When listing specifics about a school, make sure it is clear why you value that the school has a particular opportunity, value, or characteristic. It is not enough to state unique qualities about a school. You must qualify why such things are important based on your particular interests, past experiences, and future ambitions.

Do: Explain how you’ll contribute to the school

Colleges are looking for students who can make an impact on their campus and its surrounding community. Research their clubs, organizations, and how you can make a difference by being a part of communities and groups on and off-campus. Mention extracurricular activities you’ve previously been involved with and hope to continue while in college.

Do: Illustrate fit both ways

Talk about how you are a good fit for the school. It is not only important that you mention what you like about the school, but what the school will appreciate about you as a student there. Review the components of a strong personal statement to determine how to best communicate who you are and what you are passionate about. 

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Do: Talk about the school’s culture

If any of the school’s values align with your own, the school will want to know! Schools may be invested in social justice and activism. For example, Brown University has a rich history of students participating in on-campus protests to push for university-level changes, as well as students participating in off-campus protests to push for change at the state and national levels. Oberlin College is also known for its liberal politics and social activism, as well as its passion for gender equality and inclusivity. Other schools are committed to serving their communities. Georgetown University , for example, is grounded in the Jesuit ideal of service to others and has more than 100 university-sponsored service opportunities working within the DC area and beyond. 

Don’t: Mention the school’s prestige, size, reputation, or location

The school doesn’t want to hear that they are highly competitive or well-liked. They know this. The school also doesn’t want to hear random facts about its history, geographic placement, or demographics. If you do mention any of these things, there should be a personal and important reason why. For example, you might mention location if you’ve grown up in the area and want to foster partnerships between the university and local organizations you currently work with. Your supplemental essay would include plenty of research but not include generic facts. Every detail you choose to include should be purposeful. 

Don’t: Misstate people, places, or things unique to the school

When making factual statements about a school, do not confuse their course titles, faculty, mascot, or facilities on campus with that of another school. Fact-check everything. College admissions officers will not view these types of mistakes kindly. 

Don’t: Use emotional language to justify fit

You will not convince an admissions officer that you are a good fit for their school by telling them that you just “feel” like you are or that you could tell the first moment you stepped on campus. Give them concrete reasons why their school is a good fit. Don’t focus on your general impressions of the campus and student body after attending a college tour. 

Don’t: Reuse language from the website

Use your own words to make your own points. Do not copy language from the website, blog posts, brochures, or anywhere else. Supplemental essays are meant to further personalize the admissions process. College admissions officers want to see who you are beyond your GPA and standardized test scores. They are looking for unique essays and unique voices. 

Don’t: State the obvious.

When explaining the reasons why a school is a good fit for you, you may assume that the admissions officer is familiar with the general history, offerings, and traditions of the school. You do not, for example, need to explain to UChicago what Scav Hunt is. You could, however, explain why you appreciate the ethos of the tradition or why you want it to be part of your college experience. Use your words wisely. There is no need to be overly verbose. 

Writing your “why this college?” essay

Now that you know more about what content to include and avoid in your response to the prompt, you should determine how you’d like to structure your response. Much of your structure will be determined by word count restrictions. As you may have noticed, word count restrictions ranged from 100 to 500 words for the prompts we looked at in the beginning. The amount of space you have will determine how many specific reasons you can list for wanting to attend the school. In light of this, let’s consider a few different approaches for structuring and writing your essay.

Listing Reasons

One approach to writing your response is to gather a list of 8-15 specific, unique characteristics, offerings, and opportunities offered by the school and then group them into categories. For example, you might have 3 categories–academic, professional, and volunteer–that you list 3-5 specifics under.

This approach allows you to jump around in your response a lot to provide a brief survey of what draws you to the school. This could be a good option for you if you have lots of reasons why the school excites you but no clear focus.

A Few Reasons

Another approach is to focus on 3-5 specifics unique to the school and connect each of these back to you. You might connect a specific back to you by asking: How do these specifics fit into what you’ve already done and your established interests? How do these specifics fit into what you hope to accomplish in college and/or what you want to do after college?

By focusing on a handful of reasons or less, this approach allows you to share more about yourself. It gives you the space to emphasize why you are a good fit for the school. 

Core Value/Reason

This approach builds your response around one core value or reason why you would like to attend the school and then tells a story about it. This approach is particularly valuable when you want to provide some depth to your response and feel restricted by the maximum word count limit. If you choose to focus on the sole reason why a school is a good fit for you, be sure to focus on something truly unique to the school. You do not want to write an essay that could theoretically be submitted to another school.

Concluding thoughts on writing the “why this college?” essay

The college application process and its many essays may feel at times like a series of hoops you have to jump through to secure what you’ll be doing next year. Yet, you should think of the essays as offering an opportunity for you to seriously think about what you want to do with the next few years of your life and where you want to do it. Deciding where to attend college is one of the biggest decisions of your life and the “Why This College?” prompt is one of the best tools for making an informed decision about which college you should go attend . So, enjoy the research process, discover what excites you about the prospect of attending a given school, and share that excitement and your vision for the next few years of your life in your essay.

Moving forward with your college applications

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• October 3, 2022

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How to write a why this college essay.

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Why This College Essay Sample

Why this college essay sample – introduction.

Not sure how to start a “why this college” essay? Looking for a why this college essay sample? You’re in luck. We’ve compiled a collection of standout why school essay examples from a variety of schools to help you prepare to write your own why this college essay.

Throughout the admissions process, you’ll likely write “why this college” essays for many schools on your list. These prompts ask you to cite specific reasons why you’d like to attend a given school. As you start writing these essays, it can be tough to know where to start.

In this guide, we’ve included a variety of “why school” essay examples. Our why school essay examples come from many different schools—ten, to be exact. We hope these essay examples can help you prepare to write your own why this college essay.

We’ll review a “why this college” essay sample from each of the following schools and explain what made it effective.

We’ll look at why school essay examples from:

• University of Chicago
• Georgia Institute of Technology
• Wake Forest University
• Tufts University
• Lewis & Clark College
• Loyola Marymount University
• Duke University
• Franklin & Marshall College
• University of Florida
• Lafayette College

What are examples of Why School essay prompts?

Before we take a look at our why this college essay examples, let’s start with the prompts. You’ll notice that our why this college essay examples have a lot in common. Namely, each why this college essay sample discusses specific details why a student belongs at a given school.

Still, you should note that each why this college essay sample is different. Each essay responds to their own why this college essay sample prompt. While these prompts have a lot in common, you’ll notice some key differences.

Essay prompts change

As you read our why college essay examples, you may notice that the prompts are slightly different from those below. That is because some schools change their prompts in different years.

At times, colleges will also eliminate prompts entirely. Certain schools, like Franklin & Marshall and Lewis & Clark , no longer require a why this college essay. However, we have still included why college essay examples for these schools. By reading these why this college essay samples, you can learn more about how to approach this type of prompt.

Now, let’s look at some prompts in the table of why this college essay examples below. 

As you can see from our why school essay examples prompts, not every prompt is as open-ended as “why this school.” So, compare each school’s why this college essay examples and prompt. Then, you’ll notice certain similarities and differences. You can apply this knowledge as you draft your own essays.

By reading through our “why college” essay examples, you’ll also familiarize yourself with the different prompts you might encounter. You can approach any prompt that references a school itself, either generally or specifically ( academics , curriculum, culture, etc.). You can see this in our why college essay examples prompts.

Different schools, different prompts

Some of the prompts are quite straightforward. They simply ask the question you’ll see answered in our why college essay examples: “Why this school?”

Other prompts, however, are a bit more leading. These might ask students about their chosen majors and how they align with a school’s values. They may also ask why a specific school will help them achieve their goals.

In all of our “why college” essay examples, you’ll notice that the prompts discuss each school by name. You’ll find questions like “why are you applying” and “how did you learn about us?” in these prompts. However, each of these boil down to the same essential question: why are you a good fit for our school?

Next, we’ll look at how our why college essay examples answer this question. But first, let’s take a look at a handful of schools and their essay prompts. This will help you understand how your why this college essay sample fits into your application strategy.

Which schools require a Why This College essay?

As you’ll see from our why school essay examples, many schools require a why this college essay sample. Our why this college essay examples include many schools, but this list isn’t exhaustive. So, do your own research to see if each school on your list requires a why this college essay.

The good news is many of our why school essay examples prompts are very similar. So, wherever you apply , our why college essay examples are great resources to reference as you write your own why school essay.

To get you started, here are some of the schools that require a why this college essay. You’ll find some why this college essay examples for these schools below. Others, you can check out in our school-specific essay guides :

Top Universities with a Why School Essay

• Northwestern
• American Unviersity

Why college essay examples for some of these schools didn’t make it into our list of college essays that worked. However, we still wanted to mention a few more schools that require a why this college essay.

More Why School Essay Examples Guides to Explore

Why northwestern.

Northwestern University has a two-part “why this college” essay sample prompt. They want to know what resources, opportunities, and/or communities you plan to engage with on campus. They also want to know how these offerings may enrich your time at Northwestern and beyond.

Why Barnard

The why this college essay sample prompt for Barnard College is a little more open-ended. Similar to other schools, Barnard asks what factors led you to apply at Barnard. They also ask you to share why you think Barnard will be a good match for you.

Yale University’s why this college essay sample prompt is similar to Barnard’s: “What is it about Yale that has led you to apply?” This is your opportunity to get specific about why Yale excites you. It also lets you share what you hope to take advantage of on campus.

Why Dartmouth

Dartmouth College’s why this college essay sample prompt asks students “Why Dartmouth?”—a classic why school prompt. Similar to Northwestern’s prompt, Dartmouth’s specifically asks what aspects of their academic program, community, or campus environment attract you.

Brown University asks students to describe their academic interests and how they might use Brown’s Open Curriculum to pursue them. In this instance, since the curriculum is specific to Brown, you can think of this prompt in two parts. First, what do you want to study, and second, why do you want to study it at Brown? In this way, this essay is a why this college essay, so should also be our list.

Why This College Essay Examples

You can use our why school essay examples to help you begin to write your why school essays. Each of our college essays that worked was chosen because it is a strong and compelling “why this college” essay sample.

If you haven’t had the opportunity to read a why this college essay sample, you’re in luck. Take some time to read some below from over ten schools. These include our UF supplemental essay examples, Tufts essays that worked, Georgia Tech essay examples, why Duke essay examples, and more.

Why this college essay sample #1- UChicago

The University of Chicago is well-known for its quirky supplemental essay requirements. Among those you can expect to find some kind of Why This College essay. Below is an example of how one student crafted their response.

Why UChicago Essay Examples

How does the university of chicago, as you know it now, satisfy your desire for a particular kind of learning, community, and future please address with some specificity your own wishes and how they relate to uchicago. (1-2 pages).

The best thing about the University of Chicago is its subtle inconspicuousness. The ivy leagues and big select schools all have a stereotype/reputation it holds in the public eye that is difficult to live up to. Go to Harvard? Oh, you must be the smartest person ever! Go to UC Berkeley, MIT?  You must be the greatest genius the world has ever seen. But when U Chicago is mentioned, most people find it difficult to generalize the institution as anything outside of “top university” or “prestigious school.” This is because while universities at the forefront of media attention are some of the best in the United States, such overexposure lends itself to negative connotations that cannot be escaped.

I myself knew little about U Chicago, but soon came to realize how great knowing little could actually be in the grand scheme of things.

Everything starts with the amazing education system U Chicago prides itself on. Core Curriculum allows for students to really engage in critical thinking with an expanded view of the world and how it works. Students at U Chicago are not there for the perceived prestige or bonus points you get from attending a top university, they’re there to learn, and not just learn for the final exam and forget. They are there to learn and continue to use their gained knowledge as they expound upon it throughout their journey through schooling and life.

In high school and in my time taking community college courses, I haven’t been exposed to these types of students. People take courses just to put a check mark on the list, and I have been doing the same because it’s what required and it’s all I’ve ever known. There was never an opportunity to take specialized courses and as a result, my classmates’ zeal for knowledge acquisition has never been awakened. Though I try to satisfy my curiosities through articles and books, there was never anyone to discuss it with in depth without one of us leaving frustrated.

Though I plan to major in a Neuroscience-related program as a pre-medical student, I want to be able to learn new languages, Norwegian mythology, the situation of public health; anything that has piqued my interests for multiple years but remained untouched due to circumstances. I like that U Chicago forbids students from taking courses solely for their major and requires them to spend a large portion of their time in the Core Curriculum in order to make this happen.

Instead of dealing with constant pressure from society, students at U Chicago are free to pursue their passions without fear of judgment or stereotype. With the focus on education where it belongs, the overall atmosphere at the institution is laid-back and does not add stress to the rigorous course load.

A secret utopia of sorts, U Chicago sets an invincible foundation that will exponentially increase the vitality of a person in any field of work or practice and I want to be a part of that.

Explaining why this essay worked

This is one of our Why UChicago essay examples and one of our first college essays that worked. In it, the author reflects on UChicago’s academic values and culture. This “why this college” essay sample highlights the type of student that thrives at UChicago. It also shows how this student’s values align with UChicago’s.

As you’ll see in our other why school essay examples, this writer mentions specific qualities about UChicago’s Core Curriculum. They foreground how it will allow them to pursue all of their academic interests. In doing so, this student makes a strong case for why they belong at UChicago.

If you want to read another why this college essay sample, check out our guide . There, you’ll find more UChicago why school essay examples.

Why this college essay sample #2 – Georgia Tech

The second why this college essay sample we are sharing is Why School essay from Georgia Tech. Georgia Tech only requires one supplemental essay and it is a Why This College essay. Let’s look at how one student responded to the prompt below.

Georgia Tech Essay Examples

Why do you want to study your chosen major at georgia tech, and what opportunities at georgia tech will prepare you in that field after graduation (300 words).

March 29, 2019. 11 AM EST. GT Shadow Day. I remember it all so clearly: Descending the red-brick steps of the Old Civil Engineering Building. My friend and I, chatting up a storm, our minds blown by our newfound perspectives. 

We had just walked out of ECON-4060: Money & Capital Markets. To say that it changed my life would be no exaggeration; within an hour, The professor had upended my perception of society and defined my future aspirations. 

We had been asked to consider a popular commodity, diamonds. Hardly rare, fast-decaying, and intrinsically worthless. So why do we buy them? The professor had then illuminated the factors in our economic behavior that cause us to gift a ring in marriage rather than something with real value, say a treasury bond. These realizations were enough to rock me back on my heels, for I had never before noticed the large degree to which our everyday economic decision-making is irrational.

Craving more than that one splendid hour, I knew where and what I wanted to study for the next four years. I saw myself strolling through Bobby Dodd Way, bumping into old friends as I made my way to Midtown Atlanta. I saw myself exploring the realm of economics, probing questions ranging from price formation to income disparity. I saw myself at a place that felt familiar enough to call “home,” learning in a way that felt genuine enough to call “discovery.”

Educating myself on the mechanics of economics is just a glimpse of my great desires. Through the senior research project, I seek the one-on-one guidance of faculty in yielding a publishable journal paper. Someday, with the support of the program’s alumni network, I plan to pursue career and internship opportunities in the great company headquarters of Atlanta.

Why did this Georgia Tech essay work?

This is one of our favorite Georgia Tech essay examples because the writer drops us into a story that defines their interest in attending Georgia Tech. This “why this college” essay sample has a delightful and passionate tone. It communicates the writer’s interest in economics, passion for learning, and desire to explore these ideas at Georgia Tech.

Once again specificity is key (something you’ll continue to see in our other why school essay examples). This writer mentions Bobby Dodd Way, which is a street on campus. They also discuss opportunities for a senior research project and the specific professor and class that inspired them.

Why this college essay sample #3 – Wake Forest

Our next college essay that worked is from Wake Forest University.

Why Wake Forest Essay Examples

How did you become interested in wake forest university and why are you applying (150 words) .

Each time I return to campus, I see a true fit between myself and Wake Forest. I will dedicate myself to furthering the university motto, pro humanitate, by actively working with the Volunteer Service Corps and continuing my community service of providing for the basic needs of others. In addition, I will engage in the world around me and pursue a minor in Spanish while studying abroad in Salamanca, Spain; since I am currently taking AP Spanish, the language and cultural immersion would advance my fluency and expand my exposure to other cultures. In the diverse and intellectual community of Wake Forest, I will continue to pursue my goals with natural curiosity while growing as a leader in the service of others. Wake Forest is the window into the endless possibilities of my future.

Why this Wake Forest essay worked

This why this college essay sample shows how to successfully and succinctly write a why this college essay. Just like in our longer why school essay examples, this writer combines values, academics, and specificity. In doing so, they show how Wake Forest will impact their continued growth and future goals.

College essays that worked #4 – Tufts

Why tufts essay examples, “why tufts” (150 words).

I fell in love with Tufts immediately upon entering the Granoff Music Center. Standing in the lofty, sunlit atrium, I imagined being there with my enormous ekantha-veena gathered in my arms. Catching sight of the World Music Room, the glistening Indonesian gamelan housed inside—I knew that both my instrument and I would feel right at home at Tufts.

After all, Tufts is the type of school that embraces women who play instruments twice their size and, moreover, actually listens to their music.

Tufts provides women like me ample space in the music center, as well as on ground-breaking research teams such as the Sandler International Research Program; or access to intimate classroom settings with faculty such as one key professor whose dissertations are lauded by the American Sociological Association.

Tufts is a place where both the young woman and her ekantha-veena, her music and her ideas, will be heard.

This why this college essay sample prompt from Tufts admissions is extremely simple. In fact, this essay is one of our Tufts essays that worked because of its simplicity. We imagine Tufts admissions gravitated towards this essay because it reveals the writer’s passion for music. It also highlights the type of research and culture they’d like to engage with at Tufts.

Check out Tufts admissions page for more why Tufts essay examples and advice on Tufts essays that worked.

Why this college essay sample #5- Lewis and Clark

Lewis & clark supplemental essay example, lewis & clark college is a private college with a public conscience and a global reach. we celebrate our strengths in collaborative scholarship, international engagement, environmental understanding and entrepreneurial thinking. as we evaluate applications, we look for students who understand what we offer and are eager to contribute to our community. in one paragraph, please tell us why you are interested in attending lewis & clark and how you will impact our campus..

For the last eighteen years, my dad has repeated the phrase “curiosity killed the cat” at least once a week, attempting to satisfy my unrelenting curiosity. In response, I’ve adopted the mantra “but knowledge brought him back.” At Lewis and Clark College, I seek to fulfill my intense interest about the workings of society by conducting sociology research on issues in urban areas under one professor at Lewis and Clark. This research will also support my plans to perform an independent study on the aspects of criminal justice in urban environments, as the unique tensions in cities often affect the role of criminal justice.

I’ve read countless books on America’s legal system and wish to use sociology to analyze the factors that influence how justice is carried out. My unwavering curiosity also extends to my adoration of architecture, so the chance to explore my fascination with urban design through a self-designed major at Lewis and Clark deeply excites me. I know that creating my own course of study will enable me to explore my curiosity about urban history and planning. Furthermore, the chance to double major will allow me to combine architecture and social perspective and explore the connections between my majors.

The freedom to study both sociology and urban architecture at Lewis and Clark will give me a distinctive perspective on the artistic and social issues that are present in Portland and other major cities. Another opportunity that excites me is the chance to study abroad in Seville, Spain.

I am particularly enthusiastic about the ability to use my sociology and architecture education to explore a unique geographical area. Classes such as Art History of Spain will supplement my concentration on urban architecture, while Contemporary Issues of Spain will allow me to study the sociological aspects of a different culture. I also plan to study Spanish in college, so living with a host family gives me the unique ability to practice Spanish around the clock.

I believe that studying abroad in Seville, Spain through Lewis and Clark will enable me to engage in many unforgettable learning experiences. Finally, Lewis and Clark is bursting with non-traditional learning opportunities outside of the classroom. I can’t wait to learn a new skill by joining the sailing team and debating moral theories with the philosophy club.

I believe that there is no better place for me to study sociology and architecture because Lewis and Clark’s emphasis on diversity and international study are values that align perfectly with my interests.

Exploring the strengths of this essay

The Lewis and Clark College acceptance rate is higher than that of some other top schools. Still, you can tell how much thought and care this writer put into their “why this college” essay sample. Since the Lewis and Clark College acceptance rate is 79% , you might think crafting a strong supplemental essay would be easy. However, you can tell the writer of this “why this college” essay sample took their time time. In their essay, they weave a clear and compelling story about their interests and how Lewis & Clark will allow them to pursue those interests.

No matter a school’s acceptance rate, whether it is lower or higher than the Lewis and Clark College acceptance rate, make sure you take the time with every essay you write to make it the best it can be.

Why this college essay sample #6 – Loyola Marymount

Loyola marymount essay example, please briefly state your reason for wishing to attend lmu and/or how you came to select your major. (500 words).

Whether I’m bustling through people in the Metro station, taking a leisurely stroll on the beach, or studying at my local cafe, I embrace the sights, sounds, and people of Los Angeles. Though I was born in New York, I am a true L.A. native: the sunset is my muse, and my dreams are ambitious (I want to cure cancer, win a Pulitzer-Prize, and walk the red carpet, simultaneously).

Even if I don’t accomplish all of these things, I am encouraged by the fact that they are all possibilities at LMU. With a unique fusion of academic excellence, strong communal identity, and a faith-based education, LMU would prepare me to be an innovative and compassionate leader in the real world.

Reflective of L.A.’s rich cultural diversity, LMU offers students a wide array of resources. For one thing, the student to teacher ratio is 10:1, which enhances learning by fostering personal relationships with professors and peers. Furthermore, it creates a collaborative group environment, something I consider integral to my education. Secondly, as someone who is passionate about both Chicano/Latino studies and Biology, I was excited to discover that with LMU’s major and minor policy, I would be able to study both, even if they are located in different colleges.

Ultimately, I want to become a doctor, possibly a neurologist, hence my desire to major in biology. With a broad course list–encompassing everything from Immunology to Animal Behavior– and intensive, faculty-mentored research, LMU’s biology program will enable me to pursue my passion for science. At the same time, I wish to apply my medical studies to serving a greater purpose.

This is why I’ve chosen to minor in Chicano Studies. I have always taken great pride in my ethnicity, so being able to examine the Latino identity through political, historical, and cultural lenses would enrich how I understand myself and the entire Latino/a community.

The final and most important reason why I want to attend LMU is its emphasis on serving the community and the world at large. Being a practicing Catholic myself, it is important to me that faith be integrated in my education, not only because it is a part of my own identity, but because it nurtures both spiritual and personal growth. At my current high school, I have encountered and conversed with students of different faiths, or even no faith, who fully embrace the spirit of community service that characterizes Christianity.

This is what I admire most about LMU; regardless of ethnicity, socioeconomic status, or religion, LMU embraces everyone and teaches students to do the same. In short, LMU would not only augment my love of service, it would propel me forward in my mission: to be a woman of great heart and right conscience for others.

With a higher word count, this is one of our longer why school essay examples. This writer likely captured the attention of Loyola Marymount admissions with their eloquence and ambition.

While there’s no one right way to impress Loyola Marymount admissions, showcasing the school’s unique programs will help show them why attending Loyola is vital to your future. This why this college essay sample touches on LMU’s faith-based curriculum, and biology and chicano studies programs, and why they are important to this writer.

Why this college essay sample #7 – Duke

Duke University is another school that asks students Why This College as part of their supplemental essay requirements. Take a look at the essay that worked below for some ideas about how to write your Why Duke essay.

Why Duke Essay Examples

What is your sense of duke as a university and a community, and why do you consider it a good match for you  if there’s something in particular about our offerings that attracts you, feel free to share that as well. (250 words).

At Duke University, I would get the opportunity to immerse myself in interests that I harbored but never had the opportunity to explore due to circumstances. With incredible resources from world-renowned professors, I would learn directly from the best in any subject, and be able to use this advantage to further myself in my future career plans and goals.

The quality of my education, though attributed to the institution, would be the most highly enriched from the students. Although from diverse backgrounds, all the students share the same thirst for knowledge and a drive to make a difference. With the focus on education where it belongs, the overall atmosphere at the institution is collaborative and does not add stress to the rigorous course load.

A secret utopia of sorts, Duke sets an invincible foundation that will exponentially increase the vitality of a person in any field of work or practice.

Why this essay worked

This is one of our favorite why Duke essay examples because it highlights the people this writer plans to learn from at Duke: their professors and their fellow students. Surprisingly, this is probably one of the least specific why school essay examples. However, this writer still successfully manages to capture their passion for learning and how excited they are to pursue these goals on Duke’s campus.

Want more why Duke essay examples and tips on how to approach this “why this college” essay sample prompt? Check out our Duke University Essay Guide .

Why this college essay sample #8 – University of Florida

Uf supplemental essay examples, the university of florida honors program is a “community of scholars” bound together by a shared interest in maximizing the undergraduate experience. why are you drawn to this type of community at uf, and how do you plan to contribute to it in and out of the classroom.

Anyone who’s ever played a high school sport can attest to the fact that every coach has his or her own catchphrase. For some coaches, it might be “always give 110%”. Others say, “You miss every shot you don’t take.”

My 10th grade basketball coach? His catchphrase was more like a repeated lecture. It would start off as “This team is made up of different personalities.” Pause. “80% of you are pulled either up or down by your teammates. 10% of you have negative energy and bring everyone down.” Pause and sigh. “And then there’s the last 10%. You guys are the ones who carry this team with positive energy. So what percent do you want to be tonight?”

His rhetorical questions seemed like another pep talk to the rest of my team but would always strike a chord within me. From that basketball season and on, I strived to be the 10% pulling everyone positively. 

My reformed attitude taught me many things. I learned how productive and influential a positive force on a team can be. I learned something about myself too: wherever I went to college, I wanted to be in a team-like environment. A close-knit group of scholars full of diverse perspectives, but all striving towards the same common goal: gaining knowledge. 

This is what I see in the UF Honors Program. The opportunity to be surrounded by like minded people. People who are all part of that 10% who pull you up. People who are genuinely interested in learning, research, and discussion. To be able to walk into a room with overlapping conversations about an intellectual topic like the current economic status of Dubai or the psychosocial issues in the United States is something I crave in my college experience.

Not only do I envision myself in a place like this, but I also see a platform which will give me great opportunities, beginning with peers who share the same academic drive as me and smaller class sizes, which result in profound discussions. I hope to be given an opportunity to walk onto this platform and show everyone just how high I can raise it.

Why this UF Honors Program essay worked

It’s important to note that a why this college essay sample is not necessarily a required portion of your UF application. You only need to submit a why this college essay with your UF application if you apply to the UF Honors Program.

However, we still included this “why this college” essay sample as part of our why school essay examples because this writer beautifully described the kind of student and community member they hope to be at UF. They highlight a personal story—a moment where they grew and learned a valuable lesson. Then, they combine it with what they hope to find in UF’s honors community. 

Why this college essay sample #9 – Franklin & Marshall

Franklin & marshall essays.

A Franklin and Marshall education is in line with my commitment to stimulate and chronicle a more just world through health, justice, and activism for marginalized people locally and internationally in a way that giving a check never could. 

I would be able to synthesize my fascination with medicine and people by seeking out experiences in biomedical research and patient care through the Quick Response Service organization as an EMT responder for the Lancaster community. Most importantly, I can investigate a breadth of topics to a much fuller extent than I can at any other institution.

With a Franklin and Marshall acceptance rate of 38% , this is considered a more selective school. However, the Franklin and Marshall acceptance rate should not affect your why this college essay. Also, as you craft your Franklin and Marshall application, note that the university no longer requires a Why School essay. Still, this essay provides a useful blueprint for other why school essay samples.

Rather than focusing on the Franklin and Marshall acceptance rate, you’ll want to review the supplemental essay requirements . Then, use the prompt to articulate the benefits of receiving an education from Franklin and Marshall. In order to gain acceptance to Franklin and Marshall, you should focus on what attending this particular college means to you.

Why this college essay sample #10- Lafayette College

Our final why this college essay sample, is from Lafayette College. A Why School essay is the cornerstone of Lafayette College’s supplemental essay requirements. Let’s take a look at an example from a student accepted to Lafayette.

Why Lafayette College Essay Examples

Students identify lafayette as an excellent fit for countless reasons. in your response, be deliberate and specific about your motivation for applying to lafayette. why do you see yourself at lafayette (200 words).

“If you were to be accepted to every college in the country, which one would you choose above all others?” An admissions officer prompted the room with this question early in my college search. Back then, I didn’t know the answer, but now it’s a obvious choice: Lafayette.

When I visited Lafayette, I’d already seen 15 colleges. However, when I toured campus, I instantly felt a difference in the school and the students themselves. Everyone looked truly happy to be there, especially considering the people I saw were remaining at school during break while their peers returned home.

When I looked around, I saw people I could imagine myself befriending and spending time with, something I struggled to find at other institutions. I later connected with my tour guide, who also happened to be a Civil Engineering major. I’m interested in pursuing an architecture minor, and she told me about a project in her Architectural Engineering class in which students design bus stops with features like charging stations or mini libraries. I appreciated that she took time to email me, and her genuine enthusiasm about her classes was infectious. With that email, I cemented my decision to apply.

There’s a difference between being busy and being engaged. Lafayette comes alive each day with the energy of students who are deeply engaged in their academic, co-curricular and extracurricular explorations.

Of all of our why school essay examples, this why this college essay sample discusses an actual experience the student had on campus. In truth, this is a great strategy. Using this topic, admissions gets to hear about how they connected with a student. They also learn how this student already sees themself as part of the student community.

Like many of our other why school essay examples, this writer follows a strong structure. They started with a personal story, sprinkled in specific and valuable details, and ended with a big-picture summary of “Why this school.”

How To Write A Why This College Essay

We’ve read some outstanding why school essay examples, including Why Duke essay examples, Tufts essays that worked, and more. Next, let’s talk about how to write your own why this college essay.

At times, you’ll find a “why this college” essay sample or two with a longer word count. However, most of our why school essay examples prompts have a smaller word limit. So, you generally need to be succinct when writing a why this college essay. For some students, this may mean writing your initial draft without worrying about the word count, then editing your draft down to the most important parts.

Do your research

Before you get into writing your why this college essay sample, we recommend getting to know more about the school you are applying to. One of the most important things you can do to prepare to write your why this college essay sample is to spend time researching specific aspects of the school that align with your candidate profile.

For example, let’s say you’re a student who wants to study engineering , you want a big school, and you’re also passionate about doing your own research. As you begin your college search , you’d want to look for schools that meet all of your needs. Once you have a list of potential schools , do some research into each school and their requirements. Watch webinars , read guides about meeting application requirements, like what is a good SAT score and test-optional colleges , and guides about approaching your college application essays . 

How to Start a Why This College Essay

Next, let’s go over how to start a “why this college” essay. The beginning of your essay is always the most important because it can draw your reader in and make them want to read more. We have tons of guides to help you through every step of the writing process. So, after reading through our why school essay examples, take a look at exercises to help determine a college essay topic and what admissions officers think of 3 common college essay topics.

Once you have a topic for your why this college essay sample, take a look at our 39 essay tips . These helpful tips are from our admissions experts. We also have a resource with tips on how to craft your college essay . Then, when you’re ready to start editing your essay, check out our advice on making your essays shine .

Use these examples to help brainstorm

We’ve reviewed a variety of why this college essay examples. By reading these examples, we hope you got some insight into how to write a why this college essay. These why school essay examples are college essays that worked. That is, they used specific details to show why an applicant was a perfect fit for a given school. Each why this college essay sample is slightly different—and every student is, too. So, use our why school essay examples as a jumping-off point.

We can’t include a why this college essay sample from every school in our college essays that worked roundup. But, keep reading to the end of the guide for more CollegeAdvisor.com resources full of why school essay examples. These resources include: why Northwestern essay examples and why Yale essay examples. They also include why NYU essay examples and a why Barnard essay example.

Other CollegeAdvisor Resources on Why This College Essays

If you’re looking for a why this college essay sample for a school we haven’t touched on, you’re in luck! We have “why school” essay examples for a ton of top schools that are sure to be on your college list. These why this college essay examples will be just as helpful as the ones we’ve already covered, like our Tufts essays that worked, Georgia Tech essay examples, and why Duke essay examples.

First, we have our why Northwestern essay examples. This guide offers two why Northwestern essay examples and a breakdown of what made each essay so impactful.

Why Northwestern Essay Examples

Then, check out our why Barnard essay example page. In addition to a why Barnard essay example, you can get some application tips. The article also covers information about Barnard’s acceptance rate and essay requirements.

Barnard Essay Examples

Next, stop by our Why Yale essay examples guide. The why Yale essay examples cover all three Yale supplemental essay requirements. These include the essays about your potential majors and a topic or idea that excites you.

Why Yale Essay Examples

Finally , read some Why NYU essay examples (and why they worked). Each of our why NYU essay examples is accompanied by feedback from an ex-admissions officer on why the essay worked.

NYU Essay Examples (And Why They Worked)

Why This College Essay Sample – Final Thoughts

After reading our why school essay examples, we hope you have a better sense of what a “why this college” essay sample should include. We also hope it can help you go about writing your own. While there is no perfect formula for writing your supplemental essays , don’t forget to take advantage of all of the resources available to you. 

If you’re nervous to begin writing your why this college essay sample, don’t worry! Each of our “why school” essay examples was written by a student just like you that managed to gain a college acceptance letter from their dream school. All it takes is time, patience, and dedication to making your college essays the best they can be. To find more examples of college essays that worked, check out our personal statement examples .

This essay guide was written by Stefanie Tedards. Looking for more admissions support? Click  here  to schedule a free meeting with one of our Admissions Specialists. I n fact, d uring your meeting, our team will discuss your profile and help you find targeted ways to increase your admissions odds at top schools. We’ll also answer any questions and discuss how  CollegeAdvisor.com  can support you in the college application process.

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How to Write a "Why This College" Essay + Examples that Worked for the Ivy League

How to write a “why this college” essay + examples that worked for the ivy league.

Bonus Material: Download 30 Real College Essays that Got Students Into Princeton

College admissions have never been more competitive. With acceptance percentages for top colleges in the low teens (or lower for Ivies!), you need to take every opportunity to stand out from other applicants. 

We all know the importance of grades, test scores, and the personal statement. But there’s one part of the process that students all too often underestimate: the supplemental essays.

 In this post, we’ll take you through how to approach one of the most common supplemental prompts: the “Why this college?” essay. 

Jump to section:

Why do colleges ask this question? Types of “Why this college?” prompts Step 1: Research unique offerings! Step 2: Link to your story! Step 3: Create a frame for your essay A list of Don’ts Rules to remember Next steps

Download 30 Successful College Essays

Why do colleges ask this question?

This is one of the most common supplemental questions asked by colleges, especially by some of the most competitive ones! For example, six of the eight Ivies have an essay that basically asks you to answer that simple-sounding question: “Why us?”

You might be tempted to think these questions are silly or unimportant. But the truth is that they matter a whole lot. What colleges are looking for in these essays is, at heart, two things: proof that you’re a good fit, and proof that you’re actually committed to attending. 

Think about these essays as conveying to the college two fundamental things: that you’re interest ing , and that you’re interest ed . 

Why does that matter? Well, think about it from the college’s perspective. Elite colleges are committed to admitting only a tiny percentage of the tens of thousands of applications they receive yearly. 

Because of that, it’s massively important that those lucky and exceptional few they do accept will actually contribute to the community. They want the best!

At the same time, these colleges don’t want to “waste” an acceptance on a student who then goes on to enroll somewhere else. They want to be reasonably confident that, if they accept you, you’ll take them up on their offer.

It’s a little like dating: they want to be sure you’re good relationship material, but they also don’t want to ask you out if it doesn’t seem like you’re interested. 

Types of “Why this college?” prompts

Sometimes, the prompt will really be as simple as “Why Dartmouth?” Other times, though, these prompts will highlight some particular aspect they want you to focus on. Take a look at the below prompts, and see if you can spot the difference:

Considering the specific undergraduate school you have selected, how will you explore your intellectual and academic interests at the University of Pennsylvania? (150-200 words)

How will you explore community at Penn? Consider how Penn will help shape your perspective and identity, and how your identity and perspective will help shape Penn. (150-200 words)*

In 300 words or less, help us understand how you might engage specific resources, opportunities, and/or communities here. We are curious about what these specifics are, as well as how they may enrich your time at Northwestern and beyond.

These are all “Why us?” essays. But UPenn splits this question into two separate prompts: the first is specifically about “intellectual and academic interests,” while the second is specifically about “community.” The third prompt, from Northwestern, is more general: it’s really about any aspects of the university that draw you in. 

Colleges will generally ask the “Why us?” question in one of three ways:

• An overall question asking you to focus on anything that appeals to you about the school.
• A specific question asking how you’ll use the school’s resources to pursue your academic interests. 
• A specific question asking how you’ll engage with non-academic elements of the school, often framed around community.

Though these questions are all being asked for the same purpose, they’ll require you to discuss different aspects of the school and of yourself. 

Now that you know what these prompts look like and what they’re for, let’s take a look at how you should start answering them. 

Download 30 College Essays That Got Students Into Princeton

Step 1: Research unique offerings!

It might sound obvious, but you cannot write one of these essays without first doing serious research into the school’s offerings. Get on the computer, go through the school’s website, and note down specific offerings that interest you. For academics, some things to look into might be:

• Whether the school has a unique approach to the core curriculum (e.g., Brown or Barnard).
• Research opportunities for undergraduates. 
• Unique service learning or study abroad opportunities. 
• Unique work opportunities (e.g., Northeastern’s CoOp program)
• Opportunities within your planned major (unique tracks, specializations, etc.)

You might notice I used the word “unique” a lot there. It may sound repetitive, but it does stress the point: you need to focus on aspects that are unique to the school you’re applying to!

Anyone who’s worked with college essays has seen a fair share that say something like:

Part of what I’m excited about at School X is the robust Economics department, where I’ll be able to take classes like Introduction to Microeconomics and International Economics .

What’s the problem there? Well, every school with an economics department is going to offer those classes! It’s not unique, and it suggests that the author of that sentence didn’t do their research or, even worse, doesn’t really have any specific reason for choosing School X. 

If you’re looking to discuss community aspects, you should do the same kind of research, perhaps focusing on:

• Unique college-wide initiatives (e.g., Dartmouth’s Sophomore Summer)
• Student clubs/organizations
• Anything specific the college stresses as a point of pride in terms of values, diversity, etc.

Researching unique offerings from these schools can be difficult: how do you know what’s unique enough to mention? Or what a particular school really prides itself on?

If you’re struggling with this first key step, reach out to one of experienced college essay coaches , who can help you through the process so you know what to write about before you start.

Step 2: Link to your story!

But that research is only half the battle. Schools don’t just want a list of what they do well. Remember our two guiding principles for these essays: prove you’ll be a good fit, and prove you’re interested. 

To do that, you’ll have to connect any specific opportunities you mention with your own narrative. What about you —your experiences, passions, values, successes, failures—has led you to be interested in these specific opportunities presented by the school? 

Remember that all college essays are stories. When these “Why us?” essays are perfect, it should make the admissions committee feel that your journey up to this point has naturally led you to apply to their school. 

So, don’t think of this as an essay about the school itself. It is, like all these college essays, an essay about you as a person . The only difference is you have to show how your story intersects with what this particular college can do for you . 

As an initial brainstorming exercise, make two columns. In the first, list all of those specifics you researched in step one. In the second column, put what connects you to each of those specific offerings. Activities you’ve been involved with, important moments in your life, values you hold dear. Wherever you have the strongest connections, that’s what you’ll write about. 

Thinking strategically, you can especially focus on strong connections that also tie in to your most impressive achievements, whether academic or extracurricular, because you’ll get another chance to reference them in your supplemental essays.

For inspiration, check out 30 examples of real college essays by some of the most successful applicants in the world, who told their stories in interesting and unique ways.

Step 3: Create a frame for your essay

Each of these essays should be personalized to the school you’re applying to. But , because this is at heart an essay about yourself, you can create an introduction and conclusion (a “frame”) that you tweak only slightly for multiple schools. 

The first paragraph, whenever possible, should be eye-catching and specific to you. Often, the best way to do this is with some small anecdote or mini-story from your life that contextualizes the rest of the essay. 

Are you going to apply to these schools as a Math major? Well, then you might want to start the essays with a short description of the moment you fell in love with math, or with what burning questions drive you to pursue it in college. 

Your last paragraph (which should be very short) can return to this story or to some other key element of yourself that explains your goals within the context of the essay. With the first and last paragraph, you should have a deeply personal frame that gives context for what you say in the body of your essay.

This frame doesn’t have to change much: if it fits for the prompt, reuse it! But do change the body paragraphs. Since those paragraphs are all about the specifics for the school you’re applying to, each of those needs to be written from scratch. 

A list of Don’ts:

Writing these essays can get pretty complicated. There’s a lot of nuance, a lot of potential pitfalls, and a lot on the line (which is why you should look into working with one of our experts). But one good place to start is with what you shouldn’t do:

• Avoid all generalizations about the strength of the program, the prestige of the faculty, or the rigor of the academics. 
• Avoid talking too much about the location of the school, especially for schools in major cities like NYC. 
• Exception: if your application can show a demonstrated interest in a particular field (e.g., if you’ve already done research with a professor, or published something in a relevant journal), then it will seem much more believable when you reference a professor or coursework. 
• Similarly, avoid name-dropping specific buildings or locations at the school as if you’ve already been there. Generally, don’t say things like “I can already see myself walking through the doors of Firestone Library.”
• Do your best to avoid stock/cliche sentences like, “I am passionate about […]” or “[…] really stands out to me as an incredible opportunity.” It’s more than likely some of these will sneak into your writing, but cut as much of them as you can.
• Don’t spend too much time describing the college’s program/club/etc. without tying it specifically to you . The admissions officers already know that their school is great, and they don’t need you to explain their special community-building outdoor adventure program! What they want to know is what is specifically attractive about that adventure program to you and how it ties into your past accomplishments and future plans.  

Rules to remember

By far the best way to excel on these essays is to work with a qualified college essay coach . There’s nothing like a second set of eyes to give you perspective and guidance on your work! But regardless of whether you get assistance or set out on your own, keep the below rules in mind:

• There are no “optional” essays ! If a school offers you a prompt, always write a response.
• Balance school specifics with your own narrative. Always show how what you like about the college connects back to your experiences . 
• Every sentence should be specific to you and/or the school : if you read a sentence and it could have been written by someone else or about some other school, you need a better sentence. 
• Avoid generalizations; focus on specifics . 

So, now that you’ve read this post and gotten a better idea of what colleges want, how do you start writing?

Download 30 College Essays That Worked

Our college essay coaches can help you through every step of the process, from that initial research to final proofreading for clarity and polish. Not only have our coaches helped students gain admission into some of the top colleges in the country, but they’ve successfully navigated that process themselves. 

In the meantime, take a look at the examples we collected from 30 students admitted to Princeton so you can get a sense of what’s been successful in the past. 

Related articles

11 College Essays That Worked 7 Qualities of a Successful College Essay 5 Ways to Structure Your College Essay The 6 Princeton Supplemental Essays: How to Respond How to Answer the Harvard Supplemental Essay Prompts How Colleges Read Your Application: A 4 Step Process What College Admissions Officers Look For: Your Data-Backed Guide 14 Best College Essay Services for 2022 (40 Services Reviewed)

Emily graduated  summa cum laude  from Princeton University and holds an MA from the University of Notre Dame. She was a National Merit Scholar and has won numerous academic prizes and fellowships. A veteran of the publishing industry, she has helped professors at Harvard, Yale, and Princeton revise their books and articles. Over the last decade, Emily has successfully mentored hundreds of students in all aspects of the college admissions process, including the SAT, ACT, and college application essay. 

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How To Answer The “Why This College” Essay Prompt

The “Why This College” essay question and its variations are a popular supplemental essay prompt in college admissions. How should you approach this question? When asking “Why This College”, colleges want to know why you, specifically, are a great fit for their school. Read this blog post to learn how the “Why This College” essay prompt fits into the broader application, how to avoid a generic “Why This College” essay, and how to structure and write your essay. You’ll come away knowing exactly how to write an essay that stands out to admissions officers!  

To successfully answer the “Why This College?” supplemental essay, you must first understand the purpose of this question. You see, going to college is like entering a committed, long-term, and potentially expensive relationship. For your part, you have to decide where to live and work for the next 4 years. And the college has to decide whether you deserve a precious spot on campus. A spot that thousands of others are fighting for, too.

In the “Why This College” supplemental essay question, colleges want to know why you, specifically, are a great fit for this particular college.

This question seems straightforward at first glance. But despite its directness, it can be difficult to answer. Lots of answers are overdone, and many students miss the point entirely. In this blog post, we’ll show you a foolproof process for defining and conveying why a college is the *perfect *place for you.

Keep reading to find out how you can create an amazing “Why This College” essay!

What Do Colleges Look for in a “Why This College” Essay?

Going back to the relationship analogy: Imagine your partner asks you “Why do you like me?” You wouldn’t make them feel special if you answered, “Because you’re famous” or, “Because you live near the beach.” You’d make them feel special if you talked about how your unique personalities combine to form the ultimate dream team.

In the “Why This College” or “Why Us” prompt, colleges are looking to see that you know (1) what the school offers and (2) how it aligns with your interests, passions, and values. Your goal with this essay is to sincerely, authentically, and excitedly tell admissions committees:

• What you will get out of going to their school in particular.
• What you will contribute to their school as a student there.
• Which specific opportunities you’ll take advantage of.
• How you’ll bring your skills and past experiences to bear as a leader and collaborator on their campus.

Think of this essay as a bridge between you and the college. It’s your chance to express why you're drawn to it.

Examples of “Why This College” Essay Prompts

The prompts for the “Why This College” essay might differ from school to school. Here are a few examples of different prompts you might encounter.

Yale & Columbia

• What is it about Yale that has led you to apply? (125 words or fewer)
• Why are you interested in attending Columbia University? We encourage you to consider the aspect(s) that you find unique and compelling about Columbia. (200 words or fewer)

Some schools, like Yale and Columbia , keep their prompts brief and open ended, often with a short word count. While the limited space can be a challenge, it also gives you an opportunity to focus on the most important reasons why you want to attend the school.

• We would like to know more about your interest in NYU. What motivated you to apply to NYU? Why have you applied or expressed interest in a particular campus, school, college, program, and or area of study? If you have applied to more than one, please also tell us why you are interested in these additional areas of study or campuses. We want to understand – Why NYU? (400 word maximum)

Other schools like NYU give a bit more detail in their prompts, helping to identify the categories they would like you to discuss: a specific campus, school, area of study, or academic and extracurricular programs. Because you have an expanded word count, make sure to discuss each of the points they ask for in as much detail as possible.

• How does the University of Chicago, as you know it now, satisfy your desire for a particular kind of learning, community, and future? Please address with some specificity your own wishes and how they relate to UChicago.

UChicago’s prompt is unique in that it has an open word count. While this may give you the freedom to talk about many topics, your essay should still be concise, cohesive, and well organized to maximize its effectiveness. Notice that this prompt also specifically asks you to focus on your own desires and goals. The admissions officers want to know how attending UChicago will help you achieve these goals — not just what you find interesting about UChicago.

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How the “Why This College?” Essay Fits into the Holistic Application Review

Admissions officers use a holistic approach when evaluating applicants. This means they don’t make decisions based on just one factor. Instead, they consider multiple aspects of your application: academic performance, standardized test scores, recommendation letters, and extracurricular activities.

The "Why This College?" essay plays a unique role in this process. While grades and test scores provide valuable quantitative data, this essay serves as qualitative information that can't be distilled into numbers. It's your chance to breathe life into your application by showcasing your personality, ambitions, and potential contributions to the college community.

Think of this essay as the human touch, where you can share your narrative and explain why you're not just another student — you’re a valuable addition to their campus.

The Admissions Committee's Perspective on the “Why This College?” Essay

To truly master the art of writing the "Why This College?" essay, put yourself in the shoes of the admissions committee. These dedicated professionals aren't just sifting through a stack of papers. They're curating a diverse and vibrant class for their college. They’re looking for students who will not only thrive academically but also contribute to the campus culture

This perspective shift reminds you that this essay isn't just about what you can gain from the college; it's also about what you can give back. Imagine you're sitting at the table with the admissions committee, and your goal is to convince them that you’re an excellent fit for their institution.

The Equation for a Perfect “Why This College” Essay

If you take away only one thing from this article, let it be this: This essay answer isn’t meant to be a song of praise about the school OR an additional list of your achievements. Rather, it’s meant to show how aspects of you complement aspects of the school in mutually beneficial ways.

Your Values and Goals + This College’s Offerings = a Successful “Why This College” Essay

Research: The Key to Avoiding a Generic “Why This College?” Essay that Flops

Sorry to say this, but admissions officers can spot a generic essay from a mile away. ChatGPT can’t write it for you. And nothing signals disinterest more than vague, recycled information.

To craft a compelling essay, you must immerse yourself in the college's culture, values, and offerings.

But before you crawl down the research rabbit hole, let’s give you two questions to guide your focus.

Question 1: “What does this school do that nobody else does?”

Every university has its distinct identity and strengths. It's your job to identify and showcase these unique aspects that resonate with your academic and personal goals.

Highlight what makes this institution stand out for you personally. Is it their groundbreaking research opportunities, renowned faculty, or commitment to community service? Maybe it's the vibrant campus culture, specific majors, or innovative programs. These unique qualities will form the core of your essay, making it authentic and memorable.

“Finding opportunities that you can’t find elsewhere is a great way to tackle [the Why This College] question,” says Eileen Dougherty, a Former Admissions Officer from UPenn. “You don’t want to say, “I’m excited for internships and studying abroad.” You can find those anywhere, so you’re not making a strong case for fit in those responses.”

Once you answer this question, move on to the second question.

Question 2: “How does that particular thing help me become who I want to be?”

More so than any other school, tell them why this thing is the springboard for the rest of your life. To answer this question, you’ll need to tie in aspects of your own personality and goals. This will help admissions officers see how you fit into the life legacy of the college.

Example: A Successful “Why Yale” Essay

Let’s take a look at the way one student addressed both of the above questions in her “Why Yale” Essay:

“My challenges are what fuel my identity and at Yale I would be able to challenge myself further through research. Within the computer science department, I want to expand my knowledge on the creation of various artificial intelligence models, and learn more about how they can be utilized for other pressing classification purposes. I believe under the right mentorship at Yale through their STARS (Science, Technology and Research Scholars) research experience, I can improve not only my skills, but potentially gain insight on how they can be applied to solve other major global issues. As a home to discovery, I would live up to Yale's next generation of innovators in order to continue its mission to improve the world.”

This student refers to the computer science department. She signals she’s aware of the strong reputation of its opportunities to learn about artificial intelligence. She also mentions a specific research program, STARS. At the end, she nods to Yale’s mission to foster innovation and have a positive impact on the world.

The first 7 words of the essay immediately give the reader a glimpse into who this student is. This student doesn’t shy away from challenges — in fact, they live for challenges. Which is great, because studying computer science at Yale will be challenging!

The student expresses their personal interest in artificial intelligence and shows they’re already thinking about how to apply what they’ll learn ( “other classification purposes” ). They finish strong by expressing their desire to solve problems and impact the world, which aligns with Yale’s mission.

Thorough research is the cornerstone of writing an effective "Why This College?" essay. Let these two questions guide you in conducting laser-focused research on your chosen school.

Top 3 "Why This School?" Essay Tips

Tips for Finding Relevant Information

Level 1: Novice Tips

1. College Website: Start with the official college website. You’ll find detailed information about academic programs, faculty, campus facilities, mission statements, and core values. Take notes on what resonates with you. Certainly don’t regurgitate this information word-for-word in your essay — but it can be a good starting point.

2. Tours and Webinars: It’s ideal if you can get to a school to see it in person. If not, take advantage of virtual tours to get insights into campus life, student experiences, and the college's philosophy. Check out:

• A Day in the Life at top colleges Youtube series
• CampusTours
• Tours on your chosen school’s website

3. Speaking with Current Students and Alumni: Reach out to current students or alumni if possible. Colleges often have a network of representatives who are happy to talk to prospective students. Check their website or give them a call to ask about these opportunities.

4. Reading Student Reviews: Websites like Niche and College Confidential feature student reviews and discussions. Read these to gauge the sentiment of at least some students. They are opinions, so take them with a grain of salt!

Level 2: Expert Tips

• Google “unique courses at [university name]”. If you fancy yourself a Wordle champ, you might be itching to join Princeton’s “Wordplay: A Wry Plod from Babel to Scrabble.” Or perhaps you excel at procrastinating — then UPenn’s “Wasting time on the Internet” might be your time to shine.
• Google “[university name] traditions”. You know, like Georgetown’s Healy Howl or Cornell’s Dragon Day. Not that you should write your essay about this tradition — it’s likely overdone. But it could give you inspiration and help you capture the school’s character in your essay.
• Call the admissions office. Seriously, you can just do that. You’ll be able to talk to a rep who can answer your questions. And they might even be the one who eventually reads your application! As a general rule, don’t ask them anything that you could just Google. Ask thoughtful questions tailored to your situation. You may get some great inspiration for your essay.
• Find a syllabus. If you dig around long enough, you should be able to find a syllabus for a course taught at the school. Mention a detail from it in your essay.

Organizing Your Research

As you gather information, organize your research. Create a system that allows you to access key details quickly when you're ready to start writing. Below are categories you might want to note for each school.

Research Categories

• Majors and Minors Offered
• Unique Academic Programs
• Notable Faculty
• Research Opportunities
• Class Sizes and Teaching Styles
• Extracurricular Activities
• Clubs and Organizations
• Campus Events and Traditions
• Campus Facilities (Libraries, Labs, etc.)
• Student Demographics
• Geographic Location
• Proximity to Urban Areas
• Regional Opportunities
• Local Culture and Attractions
• Acceptance Rate
• SAT/ACT Score Averages
• Admission Requirements
• Application Deadlines
• Financial Aid and Scholarships
• Special Programs (Honors, Study Abroad, etc.)
• Notable Alumni
• Awards and Recognitions
• Campus Sustainability Initiatives
• Community Engagement
• Your Personal Observations
• Thoughts and Feelings During Virtual Tours
• Insights from Conversations with Students and Alumni
• Overall Campus Vibe

Organization Tips

• Digital Notes: Create a digital document (Word, Google Docs) with these categories and add your findings under each one as you research. Use bullet points or numbered lists for easy readability.
• Color Coding: Assign a specific color to each category for visual organization. Highlight or tag information with the corresponding color to quickly locate details.
• Separate Documents: If you prefer a more detailed approach, consider creating separate documents or folders for each college you're researching. Inside each folder, have subfolders corresponding to the categories listed above.
• Spreadsheets : Use spreadsheet software (Excel, Google Sheets) to create a table with columns for each category. This allows you to input data systematically and sort information easily.
• Note-Taking Apps: Utilize note-taking apps such as Evernote or OneNote to organize your research digitally. Create notebooks for each college, and within them, separate notes by categories.
• Physical Binder: If you prefer a tangible approach, use a binder with dividers for each category. Print and organize physical materials like brochures and handwritten notes.

With this organized system, you'll have a clear overview of the colleges you're researching so you can easily craft a compelling "Why This College?" essay.

Creating a Personalized List of Reasons

“Personalized” is the key word here. After conducting thorough research, hopefully you can come up with at least 3 honest reasons why you want to go to this school in particular . (If not, maybe you shouldn’t be applying there!)

List out your personalized reasons for wanting to attend this school. Now you can begin crafting your essay around them.

How to Structure Your "Why This College" Essay

One of the primary objectives of the "Why This College?" essay is to demonstrate how your academic and personal goals align with what the college has to offer. Admissions officers want to see that you can articulate precisely why you think this college is the ideal place to pursue your ambitions. Discuss specific programs, courses, or opportunities that the college provides and how they directly relate to your goals. Whether it's access to renowned professors, cutting-edge research facilities, or unique extracurricular activities, highlight the aspects of the college that make it the perfect fit for your future.

Here’s a suggestion for the general architecture of the essay:

1. Introduce your reasons for applying to this particular college.  

2. Follow this up with facts about the college that attracted you. Include a few reasons why the college is a great fit for your interests and goals. 

3. Conclude by expressing why you would be a great addition to the school. 

Make sure that your essay is well organized and concise. Provide real reasons why the school is a perfect match for your talent and aspirations. With some thoughtful planning and research, you can craft an impressive essay that will surely help your application stand out.

Tips for Writing a Compelling Introduction to the “Why This College” Essay

Admissions officers appreciate essays that engage them from the very beginning. This makes them eager to learn more about the applicant behind the words. Below are some strategies for starting the essay.

1. Anecdote or personal story: Share a brief personal story that relates to your interest in the college. It could be an experience that sparked your curiosity or a moment when you realized the college's unique offerings aligned with your goals.

Example: “One step on Dartmouth’s campus and I knew it was somewhere to be treasured. On that November day, I was far from my California home, but it felt warm, despite the snow.” 

2. A relevant quote. Sometimes, a well-chosen quotation or a surprising fact can serve as an excellent opening. Ensure that it's directly related to your reasons for choosing the college, as this sets the stage for what follows.

Example: "Feminism is not a job or a mask you can take off at the end of the day. Feminism is a lifestyle." –Alina Cebotari, Moldovan Intersectional Feminist. I keep remembering the feminists that have raised me, while I immerse myself in Barnard’s trailblazing alumnae community. 

3. A thought-provoking question. Engage your readers with a thought-provoking question. Make it relevant to the college and your aspirations. This approach encourages your audience to reflect on the question and seek answers within your essay.

Example: “Have you ever experienced a sense of awe that transcends the ordinary?” 

This student goes on to tell the story of the moment she knew she wanted to study architecture and connects with specifics of Cornell’s excellent architecture program.

Do’s and Don’ts Your “Why This College” Essay

• DO connect your goals and values with those of the school. Discuss the college's commitment to diversity, community engagement, or any other values that resonate with you. Share personal experiences or beliefs that demonstrate your dedication to upholding these values.
• DO articulate your academic aspirations. Explain how your intended major or field of study aligns with the college's strengths.
• DO showcase a commitment to personal growth. Highlight how the college's unique opportunities will contribute to your personal development. Whether it's the chance to engage in research, participate in leadership programs, or immerse yourself in a vibrant campus community, emphasize how these experiences will help you grow as an individual.
• DO discuss specific programs, courses, or professors. Go beyond generic statements and mention specific programs, courses, or professors that have captured your interest. Whether it's an innovative research project, a renowned professor's work, or a unique interdisciplinary course, show you’re aware of what sets this college apart academically.
• DO describe extracurricular activities and clubs. This is your chance to showcase which campus groups you're eager to join. Discuss clubs, organizations, or extracurricular activities that align with your interests or values. Describe how you envision yourself getting involved and making a meaningful impact. Admissions officers value applicants who show a clear intention to contribute to the college's vibrant campus life.
• DO mention *specific* internship, research, or study abroad opportunities. Explain how these experiences will enrich your education and prepare you for future success. Discuss any specific projects, organizations, or destinations that have piqued your interest.
• DO demonstrate knowledge of campus resources. Discuss how access to *specific* libraries, research centers, or academic support services will help your studies. ****
• DON’T write about the school’s size, location, or weather. Many schools are beautiful. Plenty of schools have great weather or are near the beach. For any school you apply to, you can find at least 20 that are the exact same size. Avoid these generic features. Instead focus on why this specific school calls to you.
• DON’T make generic or vague statements . Avoid phrases like "your esteemed institution" or "world-class faculty," which are too generic to hold any real meaning. Instead, be specific. Specificity adds authenticity and depth to your essay, demonstrating your genuine interest in the college.
• DON’T use clichés. Admissions officers read countless essays with worn-out phrases like "dream school" or "once-in-a-lifetime opportunity". To stand out, use original language and anecdotes that reflect your personal connection to the school.
• DON’T focus solely on prestige and rankings. Admissions officers want to see that you're genuinely excited about what the college has to offer — beyond its reputation. Instead of excessively praising the school or listing rankings, delve into specific details about its programs, values, and community that align with your goals.
• DON’T repeat other parts of your application. Every word on your application takes up precious real estate. Avoid reusing personal experiences, achievements, or even school’s resources that you have mentioned in other essays or sections of the application.
• DON’T forget to proofread and edit. Nothing kills an otherwise lovely essay like careless errors! After drafting your essay, take the time to proofread it carefully and have someone else review it.

Final Thoughts

The “Why This College” Essay is an important part of your application. It’s one of the best places for admissions officers to learn who you are and why you’re dying to go to their school. Although it requires a lot of research and thought, a strong “Why This College” Essay will make a compelling argument for why you would be a great addition to that specific campus.

Going through the research and writing process for this essay might even be a great opportunity for you to figure out what you’re looking for in a school!

By identifying specific resources, crafting detailed descriptions of how they align with your passions and ambitions, and using an authentic writing style, you’ll be on your way to creating a unique, personal, and effective “Why This College” Essay.

If you want to get feedback on your “Why This College” Essay and find out if it's strong enough for the school you're applying to, consider getting it reviewed by a professional using Crimson Education’s Essay Review Service .

Further Reading:

• Free eBook: Write the Perfect Personal Essay
• Free eBook: US Application Supplemental Essays - Everything You Need To Know
• Blog: New Supplemental Essay Prompts 2023-24
• Blog: Can You Answer These Bizarre (But Real) College Essay Prompts?

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Ultimate Guide to Writing Your College Essay

Tips for writing an effective college essay.

College admissions essays are an important part of your college application and gives you the chance to show colleges and universities your character and experiences. This guide will give you tips to write an effective college essay.

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Student Stories

Student Story: Admissions essay about a formative experience

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Student Story: Admissions essay about personal identity

Get the perspective of a current college student on how she approached the admissions essay.

Student Story: Admissions essay about community impact

Student story: admissions essay about a past mistake, how to write a college application essay, tips for writing an effective application essay, sample college essay 1 with feedback, sample college essay 2 with feedback.

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How To Write The "Why Major" Essay (Updated)

“Why do you want to study your chosen major?" is one of the most common supplemental essay prompts. It's a fair question and one that you should be able to answer in an authentic and engaging essay.

Seemingly straightforward, this question can take many different forms. 

Examples of "Why Major" Essay Prompts

Brown university.

Brown’s Open Curriculum allows students to explore broadly while also diving deeply into their academic pursuits. Tell us about an academic interest (or interests) that excites you, and how you might use the Open Curriculum to pursue it. (250 words)

Bucknell University

Please explain your interest in your first-choice major/undecided status and your second-choice major, should you opt to list one. (250 words)

Carnegie Mellon University

Most students choose their intended major or area of study based on a passion or inspiration that’s developed over time – what passion or inspiration led you to choose this area of study?  (300 words)

Yale University

Tell us about a topic or idea that excites you and is related to one or more academic areas you selected above. Why are you drawn to it? (200 words)

Your Objectives

What should you aim to accomplish with your essay? You should:

• Describe how you developed your academic interest(s). How did you get to where you are now? What were your motivations?
• Tie your background and/or experiences to your current interests and pursuits.
• Explain how that particular college will help you delve deeper into your academic interest and prepare you for the future.
• Explain how you will contribute to that particular institution’s community while enrolled and after graduating.

How to Write the “Why Major” Essay

1. identify stories that illustrate how you developed an interest in the academic discipline..

Anecdotes are an important part of any essay you write for your college applications (and really any personal essay). They serve to draw your reader in, helping them get to know you through your experiences, and bring color to your narrative. In the case of the “why major” essay, anecdotes allow you to create an arc. You’ll show the reader how you first became interested in a discipline and bring them to the present day, building your interest with stories that offer insight into your passion for the subject.

For example, if you’re an aspiring software engineer and plan on majoring in computer science in college, you might describe your first time using a computer and what that interaction was like, or a challenge you encountered and overcame while designing an app from scratch. You should also offer a look into your experiences along the way — potentially when you realized you could not only use a machine but change the way it communicates with you and others through coding.

2. Explore how these incidents helped you develop a passion for the subject and lock onto an impactful mission you'd like to accomplish.

Connect these stories to the why of your narrative — how did these individual experiences become integral to your story and lead you to where you are today? In other words, articulate that “aha” moment. There doesn’t have to be a singular experience that made you realize this was what you wanted to do with your life; instead, you can paint a picture of how these moments together lead you to this point. In the example above, for instance, you might tie your first experience with a computer to your development in the courses you chose to take and then impetus behind your recent coding project.

In addition, connect your experience to your ultimate mission - why are you going to college? Who will you be able to positively impact with the knowledge and experience your education will give you? For example, if one of your experiences was as a coding tutor, and during that you realized that not all children have access to computer science tutors, your mission might be to create an app that provides simple and accessible lessons to children who have limited access to the internet, perhaps in a format they can download and then use offline to conserve the cost of data.

3. Explain how attending X school will help you delve even deeper into the topic.

Finally, explain what it is about the school that will help you explore your academic passion. While this is a “why major” and not a “why us” essay, you still need to weave in your excitement about this school in particular. Every admissions committee wants a student who believes that their institution is the way to achieve their goals. In order to do that, you might discuss how the program that interests you is particularly unique to that school, a faculty member you’d like to study with, a course that excites you, or something else you can’t easily find at another college.

What Not to Say 1. Don’t write about a major or class the school doesn’t offer to undergraduates.

This is a no-brainer: if the school doesn’t offer, say, journalism, don’t talk about how excited you are to pursue that major. Instead, you might discuss how their English program will prepare you for a career in journalism. Similarly, don’t mention graduate-level course offerings as there may not be an opportunity for you to actually take the course as an undergraduate.

2. Don’t regurgitate your resume.

While it’s fine to mention activities that are related to your chosen major, you should focus on how they helped shape your journey rather than describing the activities themselves. This is what the activities section is for. Your essay should be the behind the scenes story.

3. Avoid mentioning superficial reasons.

For instance, don’t say you want to be a doctor because it’s a prestigious job or that you want a high-earning potential. Your reasons need to go deeper than that (and deeper than I want to help people)! 

What If You’re Undecided?

You don’t have to have a major chosen in order to write this essay. Most colleges accept students who are undecided, unless they’re applying to a specific school or program that requires you to declare your major before matriculating.

If you’re undecided, there are a couple of ways to approach this essay. It’s a good idea to use a mix of these strategies.

• Mention 2-3 of your top interests and correlating experiences, connecting them to one another if possible.
• Describe how you expect X school to help you hone your areas of interest further and why this is the best place to do it.
• Explain why you’re undecided.
• Write about a few different courses that inspire you and explain why.
• Reflect back to your ultimate mission and how there may be many possible routes to get there and that you’d like to explore the options before deciding.

Now that you have a better understanding of the "Why Major" essay, read the 5 Steps to   ACE your Personal Statement. Already did that? Learn more about the self-paced   Write Your Way Into College   course.  

Want more information about how we work with students through the entire admissions process?    Get in touch with us.

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Your chance of acceptance, your chancing factors, extracurriculars, background information essay examples: what to include.

I'm working on a background information essay for my college application, but I'm struggling with what kind of information I should be including. Does anyone have any suggestions or examples of what would make a compelling essay? Thanks!

Hi there! Writing about your background in a college essay can be a great opportunity to showcase your unique experiences and perspectives. The key is to make sure your essay is both engaging and meaningful. Here are some suggestions on what to include in your background information essay:

1. Significant life events or challenges: Discuss events that shaped your values, outlook on life, or personal development. This could be a childhood memory, a family tradition, or a personal challenge you've overcome.

2. Your passions and interests: Show your genuine interests and how they have influenced you. Explain why these activities matter to you and how you plan to continue pursuing them in college.

3. Cultural identity: Share your cultural background and the impact it has had on your experiences, beliefs, and decisions.

4. A unique quality, talent, or perspective: Highlight any special skills or unique perspectives that set you apart from other students.

When writing your essay, remember to keep the focus on how these elements have shaped you as a person and why they're significant to your college application. Your storytelling and reflections should provide valuable insights to help the admissions committee understand who you are beyond your academic achievements. Good luck!

About CollegeVine’s Expert FAQ

CollegeVine’s Q&A seeks to offer informed perspectives on commonly asked admissions questions. Every answer is refined and validated by our team of admissions experts to ensure it resonates with trusted knowledge in the field.