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30 insightful hotel survey questions

While the travel industry on the whole took a hit from the COVID-19 pandemic, forecasters are expecting international travel to make a full recovery in 2023 . Travelers are excited to visit new destinations, both internationally and locally, and many will look to hotels for the hospitality and comfort that make a trip special.

Whether you run a small hostel or manage a large hotel chain, it’s important to ensure your guests are satisfied. But how can you discover what your guests are thinking? It’s simple — you ask them to answer hotel survey questions.

In this article, we’ll look at the benefits of conducting hotel surveys and the kinds of hotel survey questions you should be asking your guests.

What makes hotel surveys useful

A hotel survey is a way to gather data from guests and learn about their likes, dislikes, and ideas for improvement. Guests primarily complete these surveys online after their hotel stay. This gives them the opportunity to provide feedback about their experience to you, the hotel manager.

You can use the data you’ve gathered to spot trends and determine what aspects of your business you should review. For example, if multiple guests complain about the amount of time it took to check into the hotel, then you may need to investigate automated check-in software or kiosks.

Hotel surveys are useful because they enable you to take an evidence-based approach to your decision-making process, instead of relying on instinct. Such an approach is likely to increase your chances of success.

Not only can you use the data you gather to increase your guests’ level of satisfaction, but it can help you boost your employees’ satisfaction as well. For example, the hotel survey results may show that the hotel is understaffed. Adding more employees per shift could ease the burden on employees and make their jobs more enjoyable.

“I always find feedback so interesting,” says Kjeld Schight, owner and director of Kalon Surf , an all-inclusive surf resort in Costa Rica. “For a long time, we used to ask people ‘How was your week? Could we have done anything differently?’

“We found that phrasing it like this put people in a more negative mindset,” he says. “We started shifting that phrasing to asking throughout the week, ‘Is there anyone in particular that made your stay special? Are you having a good time thus far on your trip? Is there anything you need from our staff?’ and leave the comment section more open-ended so that there’s feedback, but it’s not only about what we can improve. We also learn what the guests like already and we shouldn’t change.”

Common hotel survey questions to ask guests

Hotel survey questions can run the gamut, asking about everything from hotel amenities to processes to staff. When you’re selecting which questions to use, it’s best to identify a few key goals first.

For example, which areas of the business do you want to learn more about? Focus on those areas in the survey to get the insights you’re looking for.

Hotel quality questions

For many hotel guests, the quality of the hotel and the items within it are really important. (No one wants to snuggle up in a bed with scratchy sheets.) Use hotel quality questions to determine whether there are certain things within your hotel that require repair or replacement or which items the guests absolutely love.

Here are some hotel quality questions to consider:

On a scale of 1–5, how would you rate the comfort of your bed?
How did you like the free continental breakfast?
How would you rate the cleanliness of your hotel room during your stay?
What were your first impressions of the hotel?
How did you like the décor of the room and lobby?

Service quality questions

The service a hotel’s staff provides can make or break a guest’s experience. From the bellhop at the front door to the clerk at the check-in desk to the concierge in the lobby, each staff member plays an important role. Even if the guests like the location and amenities of the hotel, they may not come back if the service is below average.

Asking guests for their impressions of the customer service helps hotels make important improvements in their processes. Consider including these hotel service quality questions in your survey:

Did you find the hotel staff friendly and approachable?
Were the hotel staff able to answer all of your questions?
Did you have any issues with the hotel staff during your stay?
Are there any hotel staff who made your stay more enjoyable?
Do you have any positive or negative feedback to share about any of the hotel staff you engaged with during your stay?

Guest satisfaction questions

The overall guest experience includes everything from the moment a guest makes a reservation to the moment they check out. While getting specific feedback about the quality of the sheets and the level of customer service is important, it’s also important to ask about overall satisfaction. This helps hotels determine whether they are on the right track or they need to make some major changes.

Here are some examples of guest satisfaction questions:

Overall, how satisfied are you with your stay?
What was the highlight of your stay?
What was your least favorite part of the stay?
Is there anything we could have done to make your stay more enjoyable?
If there was one thing you could change about your stay, what would it be?

Hotel amenities questions

From the swimming pool to the gym to the valet parking, hotel amenities are sometimes the reason a guest chooses to book. Asking questions about the amenities helps hotels determine whether they’re offering the right services or whether they need to expand their offerings to attract more guests.

Here are some hotel amenities questions to consider:

Which amenities did you use throughout your stay?
Would you consider booking a hotel that did not have a pool or gym?
How important is valet service to your stay?
What is your favorite item in the breakfast buffet?
Do you have any ideas for amenities you would like to see next time?

Operational questions

Operational details, like checking in and out and maid service, can greatly impact guest satisfaction levels. Asking for feedback about these areas could help you identify where you need to revamp your processes. Of course, changes in these areas would also have a positive impact on employees’ experience and could make their jobs easier.

Here are some operational question examples:

How long did you have to wait to check in?
How would you rate the hotel reservation process?
Was your room cleaned at a time that suited you every day?
Did you have any issues with having your room cleaned?
Did you use the concierge service to arrange an airport transfer?

Loyalty questions

Many hotels have loyalty programs in place that reward returning guests with perks and monetary upgrades. Loyalty questions can help your hotel determine whether guests feel committed to your brand and how likely they are to recommend the hotel to others in their network.

Here are some loyalty questions to include in your survey:

How likely are you to recommend the hotel to your friends and family?
Do you plan to stay at our hotel again?
Are you interested in joining a loyalty rewards program?
Would you purchase a hotel gift card for your friends and family?
Do you feel loyal to this hotel brand? Why or why not?

“Sometimes we tend to ask questions that are too broad, and that makes the survey less relevant to what we should be improving,” notes Schight. “The reviews that are unprovoked tend to be the most insightful, but it’s always important to reach out to guests and ensure that we are giving them what they expected and more.”

Jotform: The best solution for creating hotel surveys

Looking for a simple way to get feedback from your guests? Use Jotform to quickly and easily create a collection of hotel survey templates you can use again and again.

Jotform comes equipped with dozens of hotel form templates that you can customize by changing the text, visuals, and structure, enabling you to create the exact type of survey you want. All data collected through Jotform is highly secure, so you never have to worry about guest information falling into the wrong hands. Aside from surveys, Jotform also offers ready-made forms for other hotel processes, such as reservations and schedule reminders. It can even help you with your online booking processes . Jotform can support your hotel with all its data-gathering needs.

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Hotel Survey Questions Examples : Everything to Know!

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The tourism and hospitality industry is a growing field. More than ever, people want to escape, travel and discover the world. The customer experience, or tourist experience, in this context, is particularly important, since many players offer their services to visiting tourists: hotels, restaurants, resort activities and more!

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In this article, more specifically, we will discuss the subject of customer experience in the hotel sector . How to create a memorable experience that will retain your customers? How to create a hotel questionnaire to evaluate and improve the experience lived within your establishment? Without further ado, discover our hotel survey questions and all you need to know about it!

What is a Hotel Satisfaction Survey?

Definition of a hotel satisfaction questionnaire.

A hotel satisfaction questionnaire is made up of a series of questions aimed at evaluating the tourist experience in hotels. The idea is to evaluate several areas of the stay, such as the courtesy of the staff, the cleanliness of the premises and the warm aspect of your establishment, for example! Later in this article, we will discuss in more detail the key criteria to evaluate . In addition, we will give you hotel survey questions and examples to help you!

Why is it important to create hotel survey questions?

It is important to create questionnaires for hotels, since reputation in the field of tourism and hospitality is very important. This is a prestige-based field , especially because of the stars given to such establishments. The better the customer experience, the more people will want to stay at your hotel and come back again. In addition, your satisfied customers can become your ambassadors who can speak well of your establishment. Having satisfied customers will be favorable for your company’s turnover. Word of mouth is an element that should not be overlooked in terms of your hotel’s good reputation! It costs less to retain existing customers than to spend to acquire new ones. In this sense, it is worth making efforts to wow your current customers to make them come back again thanks to a successful tourist experience! Since you now know the importance of creating hotel survey questions, we will offer you a concrete example of a hotel questionnaire.

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What are the components of the guest experience within a hotel?

Several elements impact the customer experience in hotels. When we talk about customer experience in this industry, we are talking about customer interactions with your business from the hotel search process to the very end of the stay. In terms of elements that impact the customer experience within hotels , we think in particular of the following aspects:

Easy to book
Flexible cancellation policy
Reception within the hotel
General courtesy within the establishment
Baggage handling on arrival
The decor of the place
The conviviality of shared spaces
Room cleanliness, room decor, room space
Housekeeping frequency
Support responsiveness when needed
A quick and hassle-free departure
Access to a local guide for advice (activities, restaurants)
Personalization of the experience

Overall, we want to provide a memorable and frictionless tourist experience during the customer experience! That’s why as a hotel manager or customer service representative, it’s important to pay attention to every little detail and most importantly, every feedback from customers. Each element can have a significant impact on customer perception. The overall lived customer experience must create a WOW effect so that your customers become ambassadors of your organization! Your ambassadors are your greatest hotel marketing allies! Rely on the best practices from our sample of hotel survey questions to create a successful experience.

What are the steps to create a hotel satisfaction questionnaire?

1. hotel survey questions: think about the elements you want to evaluate.

Want to rely on best practices from the best hotel survey questions ? In this case, first and foremost be sure to determine what you want to assess within your institution. Would you like to assess the quality of the service offered? Would you like to assess the quality of the food offered in the hotel restaurant? Want to rate the cleanliness of the rooms? All these aspects will have an impact on the choice of questions asked in your hotel satisfaction questionnaire , for example. To know which elements can be evaluated, it may be interesting to rely on the examples of elements listed in the previous paragraph entitled What are the components of the customer experience within a hotel? By keeping your goals in mind, you will make sure to follow the best practices from the sample hotel questionnaire and create a relevant questionnaire!

2. Formulate the questions you want to ask

When you know your business objectives well and have a good idea of the topics to cover in your various questions, it’s time to get started! To do so, rely on the best practices from these hotel survey questions.

Example of a hotel questionnaire: Some best practices for hotel survey questions

Keep your questions short, clear, and direct
Be sure to opt for the funnel method, aiming to ask more general questions first and then more specific questions.
Customize the email or text message in which your satisfaction survey will be sent
Try to standardize the way your questions are asked

Here is our example of hotel survey questions

Examples of questions to ask in a hotel questionnaire, example of a hotel questionnaire: questions to evaluate the customer effort score (ces).

The Customer Effort Score is used to assess the degree of effort that the customer had to invest during the experience with your hotel. In this sense, in the context of a questionnaire evaluating the CES (Customer Effort Score), it is recommended to compose your answer choices by proposing various degrees of effort provided. Here are some examples :

How easy do you think it was to do business with our hotel?

Very easy = 1
Neutral = 3
Difficult = 4
Very difficult = 5

The customer effort score is definitely a good example of a question not to be overlooked in your hotel survey questions.

Hotel Survey Questions : Questions to evaluate the Net Promoter Score (NPS)

What is the Net Promoter Score, specifically for a hotel? This is the likelihood that someone will recommend your hotel to an acquaintance . The more pleasant the overall experience was within your establishment, the more likely it is that you will be recommended, which will generate positive word-of-mouth

Here is an example of a question to assess the NPS:

On a scale of 1 to 10, how likely are you to recommend our hotel to a friend or family member?

Hotel Survey Questions : Questions to evaluate your hotel’s Customer Satisfaction Score (CSAT)

The Customer Satisfaction Score (CSAT) is used to assess the overall satisfaction of a guest within your hotel. This score is a good indicator of the overall experience.

Did you enjoy your stay at our establishment?
What is your overall level of satisfaction with your stay at our hotel?

Hotel Survey Questions : Other sample questions to ask:

What do you think of the reservation process within our hotel?
How easy do you think it was to book at our hotel?
Do you have any comments on the price of your stay?
What do you think of our current cancellation policies?
In your opinion, following your arrival, was the welcome at our hotel appropriate?
Was the staff courteous to you throughout your stay?
Were your luggage properly taken care of when you arrived?
How did you find the decor of the place?
How do you find the shared spaces within our hotel? (Restaurant, reception, swimming pool, etc.).
How would you rate the cleanliness of your hotel room?
Do you think your room was cleaned frequently enough?
If needed, did you have the necessary support from our concierge team?
How did you find the check-out process at our establishment?

All in all, it is your responsibility to determine the questions that will be asked in your own questionnaire, based on our hotel survey questions.

3. Send your hotel survey questions automatically using InputKit

Once you have composed your questions based on our sample hotel questionnaire, it is now time to think about the optimal sending method. With the InputKit customer experience solution, send the right questionnaire, to the right customer, at the right time. Following a stay with you, a few hours after departure, it is recommended to send an automated satisfaction questionnaire to your customers to evaluate their stay.

The InputKit solution allows you to create personalized questionnaires and program them to be sent via SMS and emails . Thus, you do not have to manually write or call each of your customers to assess the quality of the experience. In addition, thanks to our solution, you can automatically send your satisfied customers an online review proposal on your review platforms, such as Google My Business, Expedia, Trip Advisor, Yelp, Booking.com, and more! So, by having more positive reviews on your online review platforms, you are sure to increase the likelihood that a potential customer will view you positively. Growth in positive reviews will have a positive impact on your revenue. Optimizing your online reviews is a key marketing strategy for your hotel!

With the InputKit customer experience solution, you can also rate your employees based on feedback from your customers. Thus, you will be able to motivate your employees by sharing positive feedback. In addition, you will have an average score per employee, based on feedback from your customers, which will allow you to assess the quality of service offered within your establishment. To optimize your processes, you must first and foremost have better visibility on what is happening within your establishment! This is a key takeaway from this article on hotel survey questions.

4. Measure the results of your satisfaction surveys

5. Make sure you optimize practices within your hotel

Do not see more negative feedback as an end in itself, but rather as an opportunity for improvement. Be sure to keep an eye on your customer reviews to spot any big trends. For example, if the results of your questions related to the decor of your hotel, be sure to put in place elements to improve your establishment and bring it up to date. If the score related to the frequency of cleaning of the rooms seems regularly negative, make sure to increase the frequency and the quality of the cleaning carried out. Your key metrics are numbers that speak for themselves and should inspire you to implement changes that will make a big difference. This is how you will be able to improve your hotel customer experience!

6. Make sure to create a committee in charge of customer experience

To ensure that you frequently optimize your customer experience , why not set up a dedicated committee within your establishment? This committee will thus be able to meet, at least once a month, to discuss the priorities to be put in place to optimize the stay of your guests. In this committee, be sure to include people from several departments to ensure that you have a good representation of the various issues raised by your customers. In addition, assigning this load to multiple individuals will optimize processes and reduce perceived workload. Certainly, the establishment of such a committee will be favorable for your hotel!

Finally, we hope that this example of hotel survey questions will be relevant for your establishment in the field of tourism. Be sure to first determine the customer satisfaction factors you want to assess and then formulate the related questions. Thereafter, program the sending of questionnaires via an automated solution like InputKit and keep an eye on your key metrics via an optimized dashboard . Once you’re able to see your key metrics, optimize your practices based on recurring feedback. Do not hesitate to contact a member of our team of experts to implement an effective solution for optimizing customer satisfaction within your hotel!

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Hotel Guest Satisfaction Survey: 50 Helpful Questions (+ Survey Template)

A hotel depends on its guests to stay in business. Nothing complicated about that. But it’s not just about how many guests you can attract – but how many satisfied guests leave your hotel. For hotels in North America, things aren’t looking good.

According to a review of 6 million user-generated reviews and 20 million online comments , guests are more dissatisfied with hotel stays compared to before the pandemic. The biggest decline in guest satisfaction was seen in North America, with a Global Review Index of 83.3 percent, a drop of 3.5 points from 2019.

If you want to know just how satisfied your clients are, you should prepare a hotel guest satisfaction survey.

Table of Contents

What is a Guest Satisfaction Survey?

A Hotel Guest Satisfaction Survey is a tool used by hotels to gather feedback from their guests about their experiences during their stay. These surveys typically cover various aspects of the guest experience, including the quality of accommodations, cleanliness, amenities, customer service, and overall satisfaction.

These surveys collect valuable insights from guests to understand what they enjoyed about their stay and areas where improvements may be needed. By analyzing the feedback from these surveys, hotels can identify trends, address issues, and enhance the overall guest experience.

How Can a Guest Satisfaction Survey Help You?

A guest satisfaction survey can be a valuable tool for businesses in various industries, especially those in the hospitality sector, such as hotels, restaurants, and resorts. Here’s how it can help:

Understanding Customer Experience: Guest satisfaction surveys provide insights into the customer experience. They help businesses understand what guests like and dislike about their products or services from when they arrive until they leave. This understanding is crucial for improving and refining the overall customer experience.
Identifying Areas for Improvement: Businesses can pinpoint specific areas that need improvement by collecting feedback directly from guests. Identifying these areas allows businesses to prioritize and address issues effectively, whether it’s cleanliness, staff friendliness, amenities, or other factors.
Measuring Performance: Guest satisfaction surveys allow businesses to track their performance over time. By comparing results from different periods, businesses can see if changes or improvements have had the desired impact on guest satisfaction levels.
Building Customer Loyalty: Showing guests that their opinions matter by actively seeking their feedback can help build loyalty. When guests see that a business is responsive to their feedback and actively works to improve their experience, they are more likely to return in the future and recommend the business to others.
Benchmarking Against Competitors: Guest satisfaction surveys can also provide insights into how a business stacks up against its competitors. Benchmarking against industry standards or competitors’ performance can help identify areas where the business excels and areas where it falls short, allowing for strategic adjustments to stay competitive.

Why Should You Use a Guest Satisfaction Survey?

A hotel guest satisfaction survey can be incredibly beneficial for various reasons:

Benchmarking Performance: Hoteliers can use satisfaction survey data to compare their performance against industry benchmarks or competitors. This benchmarking process provides valuable insights into how the hotel fares compared to others in the market and helps identify areas where they may need to catch up or differentiate themselves.
Improving Reputation and Brand Image: Positive feedback gathered from guest satisfaction surveys can be used to highlight the hotel’s strengths and showcase positive guest experiences. This can lead to improved reputation and brand image, attracting more guests and fostering loyalty among existing ones.
Reducing Negative Reviews and Complaints: Proactively addressing issues raised in guest satisfaction surveys can help prevent negative reviews and complaints. By resolving issues promptly and effectively, hotels can mitigate potential damage to their reputation and maintain positive relationships with guests.

50 Helpful Survey Questions (+Survey Template)

To make things easier for you, we’ve created a template you can copy and use for your hotel. If you want, you can also edit the survey to your wishes, meaning you can add or subtract questions. You can find the survey by clicking this link here .

But if you want to look at each individual question and why you should ask your guests something like that – we’ve got you covered. Below, you can find 50 hotel guest satisfaction questions for your survey.

1. How would you rate the ease of the check-in process?

This question evaluates the efficiency and user-friendliness of the check-in experience at the hotel. It aims to identify any hurdles or delays guests might encounter upon arrival, ensuring a smooth start to their stay.

2. Were you satisfied with the cleanliness of your room upon arrival?

This question assesses guests’ initial impressions of their rooms, focusing on cleanliness and readiness. A clean room is fundamental to guest satisfaction and sets the tone for their entire stay.

3. Did the room amenities meet your expectations?

This inquiry gauges whether the provided room amenities, such as toiletries, linens, and technology, align with guest expectations. It helps the hotel understand if the amenities offered are sufficient and satisfactory.

4. How comfortable was your bed?

Comfortable bedding is crucial for a restful stay, so this question seeks feedback on the bed’s comfort level. It helps ensure that guests can enjoy a good night’s sleep, which is a core aspect of their overall experience.

5. How would you rate the quality of the in-room dining service?

This question evaluates the in-room dining experience, covering aspects like menu variety, food quality, promptness of service, and presentation. It’s vital to understand the effectiveness of dining options in enhancing the guest experience.

6. Were the hotel staff friendly and helpful during your stay?

Friendly and helpful staff are key to a pleasant hotel experience. This question assesses how guests perceive the attentiveness, professionalism, and overall service quality of the hotel staff.

7. How effective was the room service in responding to your needs?

This seeks to understand the efficiency and reliability of room service in meeting guests’ requests, from extra pillows to food orders. It’s an important aspect of the hotel’s responsiveness and guest care.

8. Did the hotel’s facilities (e.g., pool, gym) enhance your stay?

This question inquires about the contribution of additional hotel facilities, like the swimming pool or gym, to the overall guest experience. It assesses whether these amenities add value to the guests’ stay.

9. How would you rate the variety and quality of food at our restaurant(s)?

It evaluates the dining experiences outside of room service, focusing on the diversity and quality of food in the hotel’s on-site restaurants and bars. A great dining experience can significantly enhance a guest’s stay.

10. Were you satisfied with the level of noise control in and around your room?

This question addresses the hotel’s ability to maintain a quiet and peaceful environment, minimizing noise disturbances from both inside and outside the hotel. Peace and quiet are crucial for guest comfort and satisfaction.

11. How easy was it to connect and use the Wi-Fi service?

In today’s connected world, reliable Wi-Fi is a must-have for guests. This question assesses the ease of connecting to and the quality of the hotel’s Wi-Fi service, which is essential for both leisure and business travelers.

12. Was the temperature control in your room satisfactory?

This seeks feedback on the room’s climate control system, ensuring guests can easily adjust the temperature to their comfort level. Effective temperature control is vital for creating a comfortable room environment.

13. How would you describe your overall sleep quality during your stay?

Good sleep quality is a cornerstone of a positive hotel experience. This question aims to gather insights into how well the hotel facilitates restful sleep through comfortable beds, quiet rooms, and effective temperature control.

14. Did you utilize the concierge service and, if so, how would you rate it?

For guests who use the concierge service, this question evaluates the helpfulness, knowledge, and efficiency of the concierge in enhancing their stay, from making reservations to offering local recommendations.

15. Were the common areas (lobbies, hallways) well-maintained and clean?

This question assesses the cleanliness and upkeep of the hotel’s shared spaces, such as lobbies, hallways, and lounges. Well-maintained common areas contribute to a positive impression and guest comfort.

16. How satisfied were you with the check-out process?

The check-out process is the last impression a guest has of the hotel, making its efficiency and smoothness crucial. This question evaluates how satisfied guests are with the ease and speed of the check-out experience.

17. Did you feel the overall ambiance of the hotel contributed to your experience?

This question probes into how the hotel’s overall atmosphere, including its design, decor, and ambiance, influences the guest experience. A pleasing ambiance can significantly enhance guest satisfaction and overall stay.

18. How likely are you to recommend our hotel to friends and family?

The likelihood of recommending the hotel is a strong indicator of overall satisfaction and a positive experience. This question helps gauge guest loyalty and the hotel’s success in meeting or exceeding expectations.

19. Was the hotel’s location convenient for your purposes?

Location is a key factor in choosing a hotel. This question seeks to understand whether the hotel’s location met the guests’ needs in terms of proximity to attractions, business centers, or transportation hubs.

20. Did you find our hotel to be a good value for the price?

This question evaluates guests’ perceptions of value for money, considering the cost of their stay relative to the quality of services, amenities, and overall experience provided by the hotel.

21. How responsive were hotel staff to any issues or requests you had?

Staff responsiveness to guest needs, questions, or issues is crucial for a satisfactory stay. This question assesses how effectively and promptly the hotel staff addressed guests’ concerns during their stay.

22. Were you informed about all the hotel services and amenities available to you?

This inquires whether guests were adequately informed about the hotel’s services and amenities, ensuring they could fully utilize and enjoy what the hotel has to offer.

23. How would you rate the safety and security measures of the hotel?

Safety and security are paramount for guests. This question seeks feedback on the hotel’s efforts to ensure guest safety through security measures, staff training, and emergency preparedness.

24. Did you use any special services (spa, business center), and how satisfied were you with them?

For guests who used additional services like the spa or business center, this question evaluates their satisfaction with these facilities, focusing on quality, convenience, and the overall enhancement of their stay.

25. How well did the hotel accommodate any special requests you had (e.g., dietary, accessibility)?

This question assesses the hotel’s flexibility and effectiveness in meeting special guest needs, such as dietary restrictions or accessibility requirements, which are essential for an inclusive and accommodating guest experience.

26. How satisfied were you with the parking facilities (if applicable)?

This question evaluates the convenience, security, and accessibility of the hotel’s parking facilities, which can significantly impact guests who arrive by car.

27. Was the interior design and decoration of the hotel to your liking?

It assesses guests’ appreciation for the aesthetic aspects of the hotel, including its style, art, and overall design, which contribute to the ambiance and experience.

28. How would you rate the environmental sustainability practices of the hotel?

This question gauges the guest’s perception of the hotel’s commitment to sustainability and eco-friendly practices, an increasingly important factor for many travelers.

29. Did you attend any events or use any meeting facilities at the hotel? How was your experience?

For guests who utilized event or meeting spaces, this question seeks feedback on the facilities’ quality, the service provided, and the overall satisfaction with the experience.

30. How satisfied were you with the laundry or dry cleaning services (if used)?

This inquires about the convenience, quality, and timeliness of the hotel’s laundry and dry cleaning services, which are important for guests needing garment care during their stay.

31. How did you find the overall cleanliness of the hotel outside of your room?

It assesses the guest’s perception of the hotel’s maintenance and cleanliness in areas beyond their personal room, reflecting the hotel’s overall hygiene standards.

32. Were there any hotel staff members who made your stay particularly memorable?

This question allows guests to acknowledge exceptional service from specific staff members, highlighting instances of outstanding hospitality and care.

33. How would you rate the quality of television, entertainment, and multimedia options in your room?

It evaluates the in-room entertainment options provided by the hotel, such as TV quality, channel selection, and other multimedia facilities, which enhance the guest’s in-room experience.

34. Did the hotel provide adequate information and guidance on local attractions and activities?

This question assesses the hotel’s role in enhancing the guest’s overall travel experience by providing valuable information about local sights, activities, and cultural events.

35. How would you rate your experience with the hotel’s booking process?

It inquires about the ease, clarity, and convenience of the booking process, from the hotel’s website to third-party platforms, impacting the initial impression of the hotel.

36. Did you experience any problems during your stay, and how well were they resolved?

This question seeks to identify any issues encountered during the stay and evaluates the hotel’s effectiveness in addressing and resolving these problems, crucial for guest satisfaction.

37. How satisfied were you with the variety and availability of in-room refreshments (mini-bar, tea/coffee)?

It gauges guest satisfaction with the selection and quality of in-room refreshments, which contribute to convenience and comfort during their stay.

38. How would you rate the acoustic insulation in your room (ability to block external sounds)?

This assesses the effectiveness of the room’s soundproofing in providing a quiet and disturbance-free environment, crucial for guest privacy and relaxation.

39. Did the hotel’s dining options cater well to your dietary requirements and preferences?

It evaluates the hotel’s ability to accommodate diverse dietary needs and preferences, reflecting the inclusivity and flexibility of its dining services.

40. How would you describe the responsiveness of the housekeeping staff?

This question seeks feedback on the efficiency, thoroughness, and discretion of the housekeeping service, which plays a significant role in maintaining room comfort and cleanliness.

41. Did the hotel offer any unique experiences or amenities that enhanced your stay?

It inquires about any distinctive features or services provided by the hotel that contributed positively to the guest’s experience, setting the hotel apart from others.

42. How would you rate the ease of navigating the hotel and its facilities?

This assesses how user-friendly the hotel layout is, including signage, accessibility, and the ease with which guests can find and utilize various facilities and services.

43. Were the bathroom facilities and amenities up to your standards?

It evaluates the cleanliness, functionality, and quality of bathroom amenities, an essential aspect of guest comfort and satisfaction.

44. How satisfied were you with the level of privacy offered in your room and throughout the hotel?

This question gauges the guest’s sense of privacy and seclusion within their room and the hotel, reflecting the hotel’s ability to provide a secure and private environment.

45. Did the hotel provide sufficient and convenient electrical outlets and charging stations in your room?

It assesses the availability and convenience of power sources within the room, crucial for charging devices and using electronic amenities.

46. How would you describe your experience with any transportation services offered by the hotel (shuttles, car hire)?

This inquires about the quality, convenience, and reliability of the hotel’s transportation services, which can significantly enhance the guest’s mobility and overall experience.

47. Was there anything about your room or the hotel that exceeded your expectations?

This question allows guests to highlight any aspects of their stay that were particularly impressive or surpassed what they anticipated, contributing to memorable experiences.

48. How likely are you to stay with us again in the future?

It gauges the guest’s overall satisfaction and loyalty by asking about their willingness to return, reflecting the hotel’s success in creating a positive and lasting impression.

49. Were there any areas or services you think the hotel could improve upon?

This open-ended question invites constructive feedback on any aspects of the hotel that could be enhanced, helping identify opportunities for improvement.

50. Can you please share any additional questions or suggestions you have?

This provides a space for guests to offer open-ended feedback or suggestions that may not have been covered by the specific questions, giving valuable insights into areas for enhancement.

Use HelloShift to Improve Guest Satisfaction

When hotels know what guests think; they can do things like make the check-in process faster, keep rooms cleaner, and even add more pancakes to the breakfast menu if that’s what guests love! It’s all about making sure that when guests leave, they’re already thinking about coming back. That’s what a hotel guest satisfaction survey can really help you with!

And when it comes to turning all those survey answers into real changes, HelloShift is like a superhero for hotels. It helps them understand all the feedback and determine the best ways to make guests happier. With HelloShift, hotels can ensure they’re doing everything they can to get big smiles from their guests every time.

Hotel guests receive automated, routine messages, consult hotel digital guidebook , and pre-checkin via their mobile device. Hotel teams use HelloShift to work together across buildings, floors, shifts, and departments with up-to-date visibility into room status via the Housekeeping app.

Go digital with Guest Messaging, Contactless Checkin, Website Chat, Staff Collaboration, Housekeeping Management and more.

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Create your Hotel Satisfaction Survey

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80 Customer Satisfaction Survey Questions for Hotel [+Template]

Travel and Hospitality is an ever-growing industry. Most people want to take a break from their busy lives and explore different colors of the world and a good hotel stay experience is the greatest factor that makes their journeys memorable. So when you are in the Hotel industry, customer experience is everything!

Travelers nowadays not only share their experiences with their friends and family but also share their good and bad reviews on online platforms to help other people. According to TripAdvisor, 81% of the travelers explore hotel reviews before deciding to book a hotel. This makes it vital for hotel businesses to provide great experiences and service to their guests.

One of the best ways to measure and ensure guest satisfaction is by collecting guest feedback through hotel satisfaction surveys. The effectiveness of the hotel surveys depends on the questions you include in them. So we are here to help you with some most effective survey questions to include in your hotel satisfaction survey. The hotel guest satisfaction survey will help you evaluate every aspect of your hotel and your guest's needs and preferences. Let's start with defining a hotel survey!

Ensuring amazing guest experiences is crucial for hotel owners and managers for the success of their hotel business, and an effective hotel satisfaction survey contributes to it.

A Hotel survey is a questionnaire designed to collect feedback and opinions from hotel guests about their experiences and satisfaction with them during their visit and stay at a hotel.

Hotel surveys are important as they enable you to improve hotel customer experience, build loyal customers, gain good reviews and goodwill, attract more customers, and stay ahead in the competition.

For creating an effective hotel guest survey, it is essential to include the right questions to collect valuable guest feedback and meaningful information.

You can include various types of questions for different objectives and touchpoints of the hotel experience like demographic questions, check-in feedback questions, hotel stay experience questions, restaurant and food feedback questions, checkout feedback questions, and more.

Zonka Feedback is an effective hotel guest feedback software that helps you easily create powerful surveys, collect actionable feedback and work on it to make their stay a memorable experience. It also offers a free trial for 14 days .

Measure Hotel Feedback and Satisfaction 🏨

Gauge feedback from guests and visitors at various touchpoints in your hotel.

What is a Hotel Survey?

A hotel survey is a structured questionnaire or set of questions designed to gather feedback and opinions from guests about their experiences and satisfaction levels during their stay at a hotel.

The primary goal of a hotel satisfaction survey is to assess the quality of services, amenities, and overall guest satisfaction, helping the hotel management identify areas for improvement and make informed decisions to enhance the guest experience.

Here is an example of a questionnaire for hotel customer satisfaction. You can use this hotel survey template to measure customer satisfaction in hotels and the overall experience.

Let's learn the importance of conducting guest surveys in the hotel industry.

Importance of a Hotel Satisfaction Survey

A hotel survey plays a crucial role in measuring customer satisfaction in the hotel and hospitality industry taking appropriate actions to enhance it and ensure amazing experiences for the hotel guests. It helps a hotel manager or owner in various ways:

To Improve Guest Experience - Hotel surveys help you collect actionable customer feedback that helps you identify the key areas where you need to make improvements so that you can work in the direction of improving hotel customer experience.

To Build Loyal Customers - Sharing hotel surveys conveys that you care for your customers. When you take action on the feedback to enhance satisfaction and create memorable experiences for your guests, it creates a positive impact. This makes them loyal to your brand and choose you again when they travel the next time.

To Gain More Positive Reviews and Goodwill - Research suggests that over 40% of happy guests leave a positive review about their experience at a hotel, and around 48% of unhappy customers leave negative reviews about their lousy experience at the hotel. Reviews directly affect the goodwill of your hotel brand. Feedback collected through hotel surveys guides you to take the right action to enhance guest satisfaction and close the feedback loop thereby avoiding negative feedback & reviews and earning positive ones.

To attract more customers - Many travelers read online reviews before deciding to book a hotel for their journey. So when you gain positive reviews on popular review platforms, it attracts more customers towards your hotel which is ultimately beneficial for the growth of your business. A curious feature refers to the partnership of trekking companies with hotel affiliates based on mutual benefits coming from their businesses. Having hotel affiliate owners all over the most popular destinations the trekking experts strive to gain as more positive reviews as positive to include the most ranked hotels in their tour. Thereby, if a customer has a tour du Mont Blanc , there's a possibility that he might stay at a luxury hotel in Switzerland as reputable trekking companies always value their privacy and select the hotels exclusively with high ranking.

To stay ahead of competitors - Hotel surveys enable you to know about customers' opinions, needs, expectations, and perceptions about their experience with your hotel. This information enables you to ensure that your guests are satisfied. Satisfied guests tend to choose you again and even recommend others to give you a chance. These personal recommendations are more powerful than any other marketing to keep you ahead of your competitors.

Let's explore the different categories of hotel feedback questions you can ask in your customer satisfaction survey

Hotel Satisfaction Survey Questions

Demographic Questions

Hotel Booking Feedback Questions

Check-in Feedback Questions

Hotel Stay Experience Questions

Facilities Feedback Questions

Hotel Amenities Feedback Questions (Pool, spa, etc.)

Restaurant and Food Feedback Questions

Pricing Feedback Questions

Hotel Staff and Support Feedback Questions

Billing Feedback Questions

Check-out Feedback Questions

Location Feedback Questions

Overall Hotel Experience Questions

Here are the hotel survey questions you can include in your questionnaire for hotel customer satisfaction survey. These questions will help you evaluate every aspect of your hotel and your guest's needs and preferences. You don't need to include all the questions and create long surveys. You can choose the ones that suit your requirements.

1. Demographic Questions

Demographic questions help you to know your guests, their needs and preferences and take the best actions to satisfy them. Here are some demographic hotel survey questions that you can use in your hotel survey questionnaire.

Select your age group Where do you reside? From where did you come to know about our hotel? What is your primary reason for your hotel stay? (Vacation, business, event, others) How frequently do you travel?

2. Hotel Room Booking Feedback Questions

Exploring your hotel and booking reservations in it is the first touchpoint of the customer journey of your guests. An effective and smooth booking and reservation process along with a seamless online booking form is necessary to bring in more guests to your hotels. Here are some hotel survey questions to gauge your guest's hotel room booking experiences.

How did you book your hotel reservation? Do you agree that it was easy to make a reservation for your stay? How would you rate the speed and efficiency of our hotel website? Were you able to easily find and book the type of room you desired? Were our customer service representative and service agents supportive enough to help you book your reservation? How would you rate the overall room booking experience with our hotel? Based on your Hotel Booking Experience with us, how likely are you to recommend our hotel to your friends and relatives on a scale of 0 to 10? (Net Promoter Score Question)

3. Check-in Feedback Questions

Check-in is an important part of the hotel experience. You should ensure that your guests get a great check-in experience as it creates the initial experience of your hotel which lasts long. Here are some hotel survey questions that you can include in your feedback surveys for hotels to gauge your guests' check-in experiences.

How would you rate your check-in experience at our hotel? Did you find our hotel staff who assisted in check-in friendly and welcoming? How would you rate the efficiency and speed of the check-in process? Did you encounter any issues during the check-in process Was your room ready and clean when you checked in? Did you receive all the information you needed about the hotel's policies and procedures during check-in? Based on your recent check-in experience at our hotel, how likely are you to recommend our hotel to your friends and colleagues on a scale of 0 to 10? (Net Promoter Score Question)

4. Hotel Stay Experience Questions

Hotel Stay is the most crucial part of the overall guest experience. This experience is something that creates memories in the minds of your guests, and based on these memories they make the decision that they would book your hotel in the future or not. Guests often share beautiful memories with others which attracts more customers to your hotel. This makes this part even more crucial.

Here are some Hotel Guest Stay Survey questions that you can use to measure the Hotel Stay Experience of your guests.

How would you rate the overall experience of your stay? How satisfied were you with the cleanliness and condition of your room? Were all the amenities you needed or expected provided in your room? How would you rate the bed and bedding facilities? Did you encounter any issues during your stay? Would you consider staying at our hotel again in the future? Did the hotel meet your expectations based on the information provided prior to your stay? Based on your experience of staying at our hotel, how likely are you to recommend our hotel to your friends and known ones on a scale of 0 to 10?

5. Facilities Feedback Questions

Proper facilities, cleanliness, and staff support are necessary to build great experiences for your hotel guests. Here are some hotel survey questions to measure the satisfaction levels of your guests with the facilities.

How would you rate the facilities of the hotel? Were the hotel's facility staff members friendly, professional, and helpful during your stay? Were the facilities well-stocked with towels, toiletries, and other necessary items? How would you rate the cleanliness and maintenance of the facilities at our hotel? Did you encounter any issues with the facilities during your stay? Based on your recent experience without hotel facilities, how likely are you to recommend our hotel to your friends and known ones on a scale of 0 to 10?

6. Hotel Amenities Feedback Questions

Hotel Amenities like a swimming pool, spa, etc. are something that adds value to the overall experience of your guests. However, the amenities you have at your hotel must be well maintained and can create great guest experiences. Having less but great amenities is better than having more but average experience-providing amenities. Here are some hotel survey questions you can use to measure guests' satisfaction with the amenities at your hotel.

How would you rate the overall experience with our hotel amenities? Were all the amenities you needed or expected provided in your room? Were you able to easily access the hotel's Wi-Fi and other technology-related services? How satisfied were you with the quality of the hotel's spa or other wellness facilities? How satisfied are you with the pool facility at the hotel? Were you able to enjoy the hotel's amenities during your stay? Did you encounter any issues while using the hotel's amenities during your stay? Do you agree that the hotel amenities were easily accessible and convenient to use? Based on your recent experience without hotel amenities, how likely are you to recommend our hotel to your friends and known ones on a scale of 0 to 10?

7. Restaurant and Food Feedback Questions

Food and Restaurant services are a crucial part of the hotel customer experience. Most travelers prefer to have breakfast and dinner in the hotel itself where they are staying. So it is important to ensure good food and restaurant services for your guests. Here are some hotel feedback questions for this purpose.

How satisfied were you with the quality of the food served at the hotel's restaurant? Was the quantity of food served to you adequate and satisfying? How would you rate the taste and flavor of the food served? How would you rate the restaurant's service and hospitality? How would you rate the behavior and conduct of the restaurant staff? How would you rate the cleanliness of the restaurant? Was the food served to you timely and without much waiting time? How would you rate the restaurant's ambience and decor? How would you rate the range of menu and variety of the food served at our hotel restaurant? How would you rate the overall dining experience at our restaurant? Did you face any issues with the food served and the overall restaurant facility? Based on your dining experience, how likely are you to recommend us to your friends and known ones on a scale of 0 to 10?

8. Pricing Feedback Questions

Pricing is an important factor that determines the decision of your guest to stay in your hotel. It is essential to ensure that your prices are competitive and you provide true value for money to your guests for the price paid. Here are some hotel survey questions to measure the satisfaction of your guests with the pricing of your hotel.

How would you rate the pricing of hotel rooms and other facilities? Did you find our hotel rooms and facilities value for money against the price paid? Do you agree that the prices of the hotel's services were transparent and clearly communicated? How satisfied are you with the price of the food and beverages served at the hotel? Did you encounter any hidden charge or unexpected costs at our hotel? Were you able to utilize our special deals and promotions? Based on the prices, how likely are you to recommend our hotel to your friends and known ones on a scale of 0 to 10?

9. Billing Feedback Questions

Nobody wants to indulge in long and complex billing procedures. So you must ensure that your billing process is smooth and quick for the customers. Here are some hotel satisfaction survey questions to include in your feedback survey for hotels to gauge guest satisfaction with your billing process.

How would you rate the billing and payment process of our hotel? Do you agree that enough payment options were available to book reservations and pay bills? Do you agree that the billing and payment process was smooth and quick? Did you receive a detailed receipt and invoice at the time of check-out?

10. Check-out Feedback Questions

So the hotel stay is over and bill payment is done by the guests. But the customer experience is not yet over. How you treat your guests while check-out when they have paid all bills creates a lasting impression on your guests. You and your staff must be committed to providing a great experience to the guests at the check-out so the guests think of choosing your hotel again.

Here are some hotel survey questions to measure guest satisfaction with their check-out experience at your hotel.

How would you rate the hotel's check-out process? Were you able to check-out from the hotel at the time you desired? Did you face any issues while going through the check-out process? Were the hotel staff who assisted in check-out friendly and supportive? Based on your check-out experience, how likely are you to recommend our hotel to your friends and known ones on a scale of 0 to 10?

11. Location Feedback Questions

The location of your hotel is another factor that affects the travelers' complete experience. Ensure that your guests are easily able to locate your hotel and visit the sights easily and quickly from your hotel and come back. Here are some hotel survey questions to collect customer feedback regarding the location of your hotel.

How would you rate the location of the hotel? Were you able to find and reach our hotel easily? Were transport options easily available to reach the hotel from the airport/railway station? Do you agree that the location of the hotel is safe and secure for travelers? Were you able to easily commute from our hotel to the sights and places you visited? Based on the location of our hotel, how likely are you to recommend our hotel to your friends and known ones on a scale of 0 to 10?

12. Overall Hotel Experience Questions

At the end of the survey, you must ask some hotel feedback questions to gauge the overall satisfaction and experience of your guests to book, stay, and check out at your hotel. Also, it is vital to include an open-ended hotel survey question and provide your survey respondents with an open space where they can share their feelings, issues, or suggestions. Here are some Hotel survey questions to serve the purpose.

How satisfied are you with your overall experience with our hotel? Did you face any issues at any point from booking reservations to check-out at our hotel? Based on your recent experience with our hotel, how likely are you to recommend our hotel to your friends and known ones? Is there anything you would like to suggest to us to improve the experience of our guests?

hotel feedback using offline survey software

Hotel and Hospitality is a competitive industry. Ensuring high satisfaction levels for your guests and creating memorable stay experiences is the key to standing out in this competition because hotel stay affects the travelers' overall experiences with their journey to a destination. So it is necessary to collect guest feedback and measure satisfaction to ensure that your guests are happy with their experience at your hotel.

An effective hotel survey questionnaire with the right questions is one way to gauge guest satisfaction and make improvements wherever needed to improve guest experiences. For conducting effective Customer Satisfaction Surveys for your hotel, you should implement guest feedback system in hotels .

Zonka Feedback is one such effective customer feedback software that you can use for this purpose. It not only enables you to collect feedback and measure guest satisfaction but also helps you to take required actions on feedback and close the feedback loop effectively to improve guest experiences.

You can try Zonka Feedback for free for 14 days and see how it works for your hotel.

Published on Feb 07, 2024. Updated on May 09, 2024.

Written by Nikhil Dawer

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Market Research Survey for a Hotel

Read more below about the importance of running a market research survey for your hotel and see examples of the types of questions to ask in your questionnaire. When you’re ready to build your survey/form, see our hotel survey software recommendations.

Description

Should I use a Market Research Survey?

Hotel market research survey questions, when to use this survey, other survey templates for hotels, survey & form software for hotels.

A market research survey is an essential tool for a hotel business as it helps to gather valuable insights about the preferences and expectations of their target audience. By conducting a survey, a hotel can identify the needs and wants of their guests, which can help them to improve their services and amenities. The survey can also help the hotel to understand the competition and identify areas where they can differentiate themselves. Additionally, the survey can help the hotel to identify potential opportunities for growth and expansion. Overall, a market research survey is a useful tool for a hotel business as it helps them to stay competitive and relevant in the market

Looking for a market research survey sample? Some examples of questions you can use in a sample market research survey for your hotel are:

1. How often do you travel for leisure or business purposes? 2. What factors do you consider when choosing a hotel for your stay? 3. How important is the location of the hotel to you? 4. What amenities do you look for in a hotel? 5. How do you typically book your hotel reservations? 6. Have you ever stayed at our hotel before? If so, how was your experience? 7. How likely are you to recommend our hotel to a friend or colleague? 8. What is your preferred method of communication with the hotel (e.g. phone, email, social media)? 9. How satisfied were you with the cleanliness of your room during your stay? 10. Would you be interested in participating in loyalty programs or special promotions offered by our hotel?

The best time to use a Market Research Survey for a Hotel would be before making any major changes or investments in the hotel. This survey can help the hotel management to understand the needs and preferences of their customers, which can help them to make informed decisions about the services and amenities they offer. It can also help them to identify areas where they need to improve and make changes to enhance the overall guest experience. Conducting this survey during the off-season can be beneficial as it can help the hotel to prepare for the upcoming peak season and make necessary changes to attract more customers. Additionally, it is important to conduct this survey periodically to keep up with changing customer preferences and expectations

In addition to a market research survey, a hotel business may also use other surveys to gather information about their customers and improve their services. One such survey could be a customer satisfaction survey, which would ask guests about their experience during their stay, including the quality of the room, amenities, and customer service. Another survey could be a loyalty program survey, which would gather feedback from guests who are members of the hotel’s loyalty program, asking about their preferences and what they would like to see in future promotions. Additionally, a hotel may conduct a competitor analysis survey to gather information about other hotels in the area and how they compare in terms of pricing, amenities, and customer service. These surveys can help a hotel business make informed decisions about how to improve their services and attract more customers

There are dozens of survey/form app options you could use in your hotel. From our years of experience in giving advice to businesses, we’re confident that we can recommend the best option to suit your needs and budget. Get in contact to receive tailored recommendations.

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Hotel Market Research & Analysis

No plan is viable without some form of research. Especially if you require outside investment you will need to demonstrate you have done a hotel market study for your new hotel concept. It will also be helpful for you to put your ideas on paper and benchmark them against the market to determine the chance of success. Based on our hotel revenue management consultin g and hotel management ´s experience we have put some pointers on paper …

Having opened various hotels we have noticed that many entrepreneurs make decisions based on assumptions when it comes to their new hotel concept. This could be very dangerous as any unforeseen change you might have to implement at a later stage due to a false assumption could bring with it additional costs that will have a negative impact on your bottom line.

Especially if you have raised capital investment from banks or other lenders, this puts you in a difficult predicament, as it might not be possible to pay off loans in the time frames agreed, or ROI will not reach the expected levels. Pressure will subsequently mount to make other changes to your concept to recuperate and offset the additional costs. Such changes might even affect the uniqueness of your original concept, but you will have no choice but to compromise and please investors.

A typical example we face is that operators would like to save on staffing costs by selling rooms at rates including breakfast. Offering room-only prices does not fit in their cost structure and PnL forecast, as staffing numbers need to be kept low. However we studied the market we uncover that all competitors offer room-only rates, especially in city destinations. This would put a hotel at a significant disadvantage, and make the hotel less competitive as price is among the key selection factors by consumers.

The assumption to simplify operations and include breakfast in the room price in order to save on operational costs is understandable. But you have to ensure that it is sustainable from a commercial perspective as well and benchmark your idea against the market.

Another classic example is hotel companies that want to enter the market with a flat rate structure. In essence from a positioning perspective, it sounds great. You will attract a lot of consumer attention by offering such transparency. However in reality, as hotel markets are driven mostly by dynamic rates which fluctuate with demand (a bit like the stock market), you will find your hotel out-priced by competitors in low season

So, how to prepare and avoid these kinds of situations? You will have to do thorough market research and perform a hotel market analysis.

Market Performance Let’s start with a generic market study. You need to obtain statistics on occupancy, average rate, and revenues of the surrounding area of your hotel. If you get data for the last few years of similar hotels in your market you will get a good idea of how the market is evolving, giving you a rough perspective of what kind of overall results would be possible.

Business Sources What creates demand in your market? Why do travelers come to your destination? What is the motive for their trip? Where are they coming from, or rather, what are your feeder markets? These are all questions that need to be answered. Your local tourist organization or hotel marketing agency will probably be able to provide you with valuable market statistics. But also go on the website of nearby airports, it will provide you with interesting statistics in terms of passenger data. You need to understand your sources of business and market segments to be able to make an effective marketing plan.

Competitive Analysis Next step, you need to make a detailed overview of your competition. We differentiate competitors into 2 groups. First, we look at conceptual competitors that have a concept that is similar or comparable to yours in essence. And second, there are proximity competitors that are in your immediate surroundings and this will be your local competition.

Start with building a summary outlining in detail:

concept type
number of rooms
star rating
chain affiliation
all facilities
website URL
website languages
website versions (desktop, mobile, tablet)
online reputation and review scores
price range and average rate (see Google Hotel Finder and TripAdvisor)

Add notes with anything that is unique about their operations, or service that differentiates them from the rest. It will help you at a later stage in defining a competitive strategy.

It would be good if you can get monthly performance data on the individual hotels as well. You will gain a valuable understanding of the seasonal fluctuations of the market.

Development Pipeline What other hotels are planned to be constructed and open in your immediate area? How many rooms will be added? How will this impact your market share and financial results?

These are all very relevant questions that cannot be ignored. And investors will be extremely interested. Mind you, if an area is popular and many new hotels are planned it can have a positive effect as well, and increase overall demand.

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Profit & Loss Statement

The key question as always is how much money will your hotel make. Investors are logically keen to know what kind of return on investment to expect. Based on your market research and competitive analysis you will need to make a founded estimation of what kind of occupancy and average room rate your new hotel can generate. You will need to make a 5-year forecast.

I would advise being prudent and conservative, or rather being realistic and honest. Don’t put numbers on paper that investors would like to see, but make an achievable forecast. Add revenue and cost predictions from all operational departments (restaurant, bar, banquets, front office, housekeeping, engineering, etc …) to get to your GOP (gross operating profit).

Include the undistributed, fixed, and overhead costs to get to your NOI (net operating income) or EBITDA (Earnings Before Interest Taxes Depreciation). This is basically the profit generated from the hotel’s own operations.

To estimate costs you can use local industry standards as a benchmark. I would recommend creating a staffing schedule for each department to simulate your cost and ensure you are at the right level. You can’t afford big mistakes, as your profit would change radically and you would not be able to achieve the ROI you sold to investors.

Doing this exercise yourself is a great experience to validate your plan. I highly recommend doing this thoroughly (in-house) and spending significant time on, it before even going to an accredited hotel revenue management consulting agency to get an official feasibility study for investors. Lenders will require this of course as a part of their goal to limit their exposure to risk, but you should do your own homework upfront.

Hope you enjoyed the article. Look forward to your feedback and suggestions in the comments section below.

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How to conduct your own market research survey (with example)

After watching a few of those sketches, you can imagine why real-life focus groups tend to be pretty small. Even without any over-the-top personalities involved, it's easy for these groups to go off the rails.

So what happens when you want to collect market research at a larger scale? That's where the market research survey comes in. Market surveys allow you to get just as much valuable information as an in-person interview, without the burden of herding hundreds of rowdy Eagles fans through a product test.

Table of contents:

What is a market research survey?

Market surveys are what's known as "primary research"—that is, information that the researching company gathers firsthand. Secondary research consists of data that another organization gathered and published, which other researchers can then use for their own reports. Primary research is more expensive and time-intensive than secondary research, which is why you should only use market research surveys to obtain information that you can't get anywhere else.

A market research survey can collect information on your target customers':

Experiences

Preferences, desires, and needs

Values and motivations

The types of information that can usually be found in a secondary source, and therefore aren't good candidates for a market survey, include your target customers':

Demographic data

Consumer spending data

Household size

Why conduct market research?

Here are some examples of how market research surveys can be used to fill a wide range of knowledge gaps for companies:

A B2B software company asks real users in its industry about Kanban board usage to help prioritize their project view change rollout.

A B2C software company asks its target demographic about their mobile browsing habits to help them find features to incorporate into their forthcoming mobile app.

A printing company asks its target demographic about fabric preferences to gauge interest in a premium material option for their apparel lines.

A wholesale food vendor surveys regional restaurant owners to find ideas for seasonal products to offer.

Primary vs. secondary market research

Primary research is more expensive and time-intensive than secondary research, which is why you should only use market research surveys to obtain information that you can't get anywhere else.

If you've exhausted your secondary research options and still have unanswered questions, it's time to start thinking about conducting a market research survey.

6 types of market research survey

Depending on your goal, you'll need different types of market research. Here are six types of market research surveys.

1. Buyer persona research

A buyer persona research survey will help you learn more about things like demographics, household makeup, income and education levels, and lifestyle markers. The more you learn about your existing customers, the more specific you can get in targeting potential customers. You may find that there are more buyer personas within your user base than the ones that you've been targeting.

2. Sales funnel research

With a sales funnel research survey, you can learn about potential customers' main drivers at different stages of the sales funnel. You can also get feedback on how effective different sales strategies are. Use this survey to find out:

How close potential buyers are to making a purchase

What tools and experiences have been most effective in moving prospective customers closer to conversion

3. Customer loyalty research

The demographics of your most loyal customers

What tools are most effective in turning customers into advocates

What you can do to encourage more brand loyalty

4. Branding and marketing research

The Charmin focus group featured in that SNL sketch is an example of branding and marketing research, in which a company looks for feedback on a particular advertising angle to get a sense of whether it will be effective before the company spends money on running the ad at scale. Use this type of survey to find out:

Whether a new advertising angle will do well with existing customers

Whether a campaign will do well with a new customer segment you haven't targeted yet

What types of campaign angles do well with a particular demographic

5. New products or features research

What features they wish your product currently had

What they think of a particular product or feature idea

6. Competitor research

Whether your competitors have found success with a buyer persona you're not targeting

Information about buyers for a product that's similar to one you're thinking about launching

Feedback on what features your competitors' customers wish their version of a product had

How to write and conduct a market research survey

Once you've narrowed down your survey's objectives, you can move forward with designing and running your survey.

Step 1: Write your survey questions

A poorly worded survey, or a survey that uses the wrong question format, can render all of your data moot. If you write a question that results in most respondents answering "none of the above," you haven't learned much.

Categorical questions

Also known as a nominal question, this question type provides numbers and percentages for easy visualization, like "35% said ABC." It works great for bar graphs and pie charts, but you can't take averages or test correlations with nominal-level data.

Multiple choice: Use this type of question if you need more nuance than a Yes/No answer gives. You can add as many answers as you want, and your respondents can pick only one answer to the question.

Checkbox: Checkbox questions add the flexibility to select all the answers that apply. Add as many answers as you want, and respondents aren't limited to just one.

A screenshot of a multiple choice question asking about how you travel to work with various answers and an option to type in your own answer in an "other" field

Ordinal questions

This type of question requires survey-takers to pick from options presented in a specific order, like "income of $0-$25K, $26K-$40K, $41K+." Like nominal questions, ordinal questions elicit responses that allow you to analyze counts and percentages, though you can't calculate averages or assess correlations with ordinal-level data.

Dropdown: Responses to ordinal questions can be presented as a dropdown, from which survey-takers can only make one selection. You could use this question type to gather demographic data, like the respondent's country or state of residence.

Ranking: This is a unique question type that allows respondents to arrange a list of answers in their preferred order, providing feedback on each option in the process.

Interval/ratio questions

For precise data and advanced analysis, use interval or ratio questions. These can help you calculate more advanced analytics, like averages, test correlations, and run regression models. Interval questions commonly use scales of 1-5 or 1-7, like "Strongly disagree" to "Strongly agree." Ratio questions have a true zero and often ask for numerical inputs (like "How many cups of coffee do you drink per day? ____").

Ranking scale: A ranking scale presents answer choices along an ordered value-based sequence, either using numbers, a like/love scale, a never/always scale, or some other ratio interval. It gives more insight into people's thoughts than a Yes/No question.

Matrix: Have a lot of interval questions to ask? You can put a number of questions in a list and use the same scale for all of them. It simplifies gathering data about a lot of similar items at once.

Example : How much do you like the following: oranges, apples, grapes? Hate/Dislike/Ok/Like/Love

Textbox: A textbox question is needed for collecting direct feedback or personal data like names. There will be a blank space where the respondent can enter their answer to your question on their own.

Screenshot example of an interval question about how much you enjoy commuting to work with options to indicate how much a person agrees and disagrees with a statement

Step 2: Choose a survey platform

Most survey apps today look great on mobile, but be sure to preview your survey on your phone and computer, at least, to make sure it'll look good for all of your users.

A screenshot image of two survey questions on a mobile device rather than a desktop view to illustrate the importance of checking to see how a survey will show up on multiple platforms

If you have the budget, you can also purchase survey services from a larger research agency.

Step 3: Run a test survey

Before you run your full survey, conduct a smaller test on 5%-10% of your target respondent pool size. This will allow you to work out any confusing wording or questions that result in unhelpful responses without spending the full cost of the survey. Look out for:

Survey rejection from the platform for prohibited topics

Joke or nonsense textbox answers that indicate the respondent didn't answer the survey in earnest

Multiple choice questions with an outsized percentage of "none of the above" or "N/A" responses

Step 4: Launch your survey

If your test survey comes back looking good, you're ready to launch the full thing! Make sure that you leave ample time for the survey to run—you'd be surprised at how long it takes to get a few thousand respondents.

Even if you've run similar surveys in the past, leave more time than you need. Some surveys take longer than others for no clear reason, and you also want to build in time to conduct a comprehensive data analysis.

Step 5: Organize and interpret the data

Tips for running a market research survey.

You know the basics of how to conduct a market research survey, but here are some tips to enhance the quality of your data and the reliability of your findings.

Find the right audience: You could have meticulously crafted survey questions, but if you don't target the appropriate demographic or customer segment, it doesn't really matter. You need to collect responses from the people you're trying to understand. Targeted audiences you can send surveys to include your existing customers, current social media followers, newsletter subscribers, attendees at relevant industry events, and community members from online forums, discussion boards, or other online communities that cater to your target audience.

Focus questions on a desired data type: As you conceptualize your survey, consider whether a qualitative or quantitative approach will better suit your research goals. Qualitative methods are best for exploring in-depth insights and underlying motivations, while quantitative methods are better for obtaining statistical data and measurable trends. For an outcome like "optimize our ice cream shop's menu offerings," you may want to find out which flavors of ice cream are most popular with teens. This would require a quantitative approach, for which you would use categorical questions that can help you rank potential flavors numerically.

Establish a timeline: Set a realistic timeline for your survey, from creation to distribution to data collection and analysis. You'll want to balance having your survey out long enough to generate a significant amount of responses but not so long that it loses relevance. That length can vary widely based on factors like type of survey, number of questions, audience size, time sensitivity, question format, and question length.

Market research survey campaign example

Let's say you own a market research company, and you want to use a survey to gain critical insights into your market. You prompt users to fill out your survey before they can access gated premium content.

Survey questions:

1. What size is your business?

<10 employees

11-50 employees

51-100 employees

101-200 employees

>200 employees

2. What industry type best describes your role?

3. On a scale of 1-4, how important would you say access to market data is?

1 - Not important

2 - Somewhat important

3 - Very important

4 - Critically important

4. On a scale of 1 (least important) to 5 (most important), rank how important these market data access factors are.

Accuracy of data

Attractive presentation of data

Cost of data access

Range of data presentation formats

Timeliness of data

5. True or false: your job relies on access to accurate, up-to-date market data.

Survey findings:

63% of respondents represent businesses with over 100 employees, while only 8% represent businesses with under 10.

71% of respondents work in sales, marketing, or operations.

80% of respondents consider access to market data to be either very important or critically important.

"Timeliness of data" (38%) and "Accuracy of data" (32%) were most commonly ranked as the most important market data access factor.

86% of respondents claimed that their jobs rely on accessing accurate, up-to-date market data.

Insights and recommendations: Independent analysis of the survey indicates that a large percentage of users work in the sales, marketing, or operations fields of large companies, and these customers value timeliness and accuracy most. These findings can help you position future report offerings more effectively by highlighting key benefits that are important to customers that fit into related customer profiles.

Market research survey example questions

Your individual questions will vary by your industry, market, and research goals, so don't expect a cut-and-paste survey to suit your needs. To help you get started, here are market research survey example questions to give you a sense of the format.

Yes/No: Have you purchased our product before?

Multiple choice: How many employees work at your company?

<10 / 10-20 / 21-50 / 51-100 / 101-250 / 250+

Checkbox: Which of the following features do you use in our app?

Push notifications / Dashboard / Profile customization / In-app chat

Dropdown: What's your household income?

$0-$10K / $11-$35K / $36-$60K / $61K+

Ranking: Which social media platforms do you use the most? Rank in order, from most to least.

Facebook / Instagram / Twitter / LinkedIn / Reddit

Ranking scale: On a scale of 1-5, how would you rate our customer service?

1 / 2 / 3 / 4 / 5

Textbox: How many apps are installed on your phone? Enter a number:

Market research survey question types

Good survey apps typically offer pre-designed templates as a starting point. But to give you a more visual sense of what these questions might look like, we've put together a document showcasing common market research survey question types.

Screenshot of Zapier's market research survey question format guide

Use automation to put survey results into action

Improve your productivity automatically. Use Zapier to get your apps working together.

A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'

How to Create a Hotel Guest Satisfaction Survey

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20 Market Research Questions To Ask In Your Customer Survey

The primary reason you conduct any customer survey with market research questions is to make effective decisions that grow your business by selling more to both existing customers, as well as by acquiring new customers by increasing the effectiveness of your product/service to suit their needs better. But when you take even a closer look, we’re making these decisions because the main objective is to become the obvious choice for that ideal customer. For that to happen and to reach market research goals, you need to ask:

What are Market Research Questions?

Market research questions is a questionnaire that is answered by customers or potential consumers, to understand their perception and opinion on a given subject, typically pertaining to product or service feasibility, understanding consumer needs and interests, and pricing concepts.

LEARN ABOUT: Dealership Marketing Strategies & Tips

For example: A customer survey on market research of an existing product line that focuses on the usefulness of specific features in a product line. Based on the feedback received from this survey, a business can now decide which features to invest and enhance/improve, and which features to relatively defocus/discontinue. This market research , therefore, enables a business to efficiently allocate resources based on real, data-oriented insights from their own customers.

LEARN ABOUT: Test Market Demand

A similar set of market research questions can also be sent to potential consumers of a product, to understand market absorption capability.

LEARN ABOUT: Consumer Surveys

What Market Research Questions should I ask in my Customer Survey?

Who is our ideal customer? These are typically demographic market research questions such as gender survey questions , education level, income level or location. You can expand these questions to find out your customer’s occupation or if your ideal customer is a parent, pet owner. Don’t skimp on demographics or psychographics . If anything, get really creative with them. You might consider conducting a survey with nothing but profiling questions that include where your customers shop, or where they prefer to eat. It’s critical to know as much as possible about your ideal customer so that you can begin focusing your marketing decisions around their preferences.
What do they struggle with? Another root set of data that market researchers are searching for within their ideal customer is “what they struggle with.” What are the 5 to 7 frustrations that they are dealing with when it comes to interacting with our product or service? Suppose you are a golf accessories company and you ask your ideal customer what frustrates them about their golfing experience. In that case, you might get responses such as “expensive golf clubs getting wet during a rainstorm.” If you get enough of those responses, you may consider developing a golf accessory that protects golf clubs in the rain.
What does your ideal customer really WANT? No matter how you phrase the market research questions (and there are countless creative formats) all we really want to know is what our customer will actually purchase as a solution. What is it that they WANT? Of course, they’re NOT going to say that they want something that doesn’t exist yet — in the 1960’s the average person would NOT have known that they wanted a microwave. They wanted hot food fast. One good way to get at these wants is to give your respondents some examples of product offerings and combinations and see how they rate them.
What sets you apart from your competition? Competitive analysis and bench-marking are critical if you want to increase the profitability of your product and build your brand. An effective way to measure or identify differentiators or competitive advantage is to ask Customer Satisfaction questions . The key to asking these market research questions is getting the attributes right. For example “How important is it that your tires have a run-flat safety feature?” instead of asking “How important is it that your car has tires.”For example, A survey can be conducted by either Apple or Samsung to find out how satisfied are the customers with their products and what are the other features that the consumer prefers from the competitive brand. Using such data a company can incorporate features based on the demand and can also benchmark their features that the customers prefer. A Apple vs Samsung Survey Questions template can help to achieve the data required to compare their products with the competition and strategize accordingly .
What benefits do your customers perceive? Because we all choose and purchase based on emotion — it’s important to understand specifically what emotional benefits our customers receive from our products and services. The more we connect with our customers on an emotional level and provide that benefit — the more likely they are to choose us. This is an ideal place to use matrix questions that rate the degree to which customers agree or disagree with a variety of “benefit” statements. Here is an example “I can count on Service X to pull me out of a bind.”
Who is currently buying from us? A very important research metric to track is the “who” is currently buying a product or a service from you. Deriving a pattern from the current purchasing population, helps you target and market to a similar potential demographic. This also is an ideal place to use demographic questions extensively but it also helps if other factors like geographical metrics are tracked. You don’t want to be ignoring your existing customer base and also be smart and agile in attracting new business to your brand.
Why are other people not buying from us? While it is imperative to know who is your potential customer or map your existing customer base, you need to find out who is not buying from you. This information is essential to understand if there are shortcomings in a product or service and at what milestone customers drop out of the purchasing process . This also helps to identify the way your business is conducted, if additional training is required to make a sale or if your product or service lacks in quality. Understanding why people are not buying from you also helps monitor if there is something fundamentally wrong with what you are offering to the masses.
Who can buy from us in the future? It is a known fact that is about 10x more expensive to create a new customer rather than to maintain the one you currently have. That, however, is no reason not to aim for new business. It is therefore important to have a clear picture of your potential future business. Targeting potential customers, is a mix of customer demographics that have purchased from you in the past and a mix of demographics you advertise and market to. It is therefore important to have a well-rounded product or solution. For example, since your barbecue sauces and rubs are famous and widely used in the midwest does not mean they cannot be bought in the southern states.
Why do people buy from you? What value or need does it fulfill? Customers only buy from you because of a perceived value . This value is either what you depict to potential customers or repeat customers have been privy to the value of your product or service. Customers also make a purchase because of the trust they have either in the product or service or the brand or sometimes even certain individuals. It is therefore important that you understand the value of your brand and stick to the morals and ethics of delivering high quality to ensure that the perceived and actual brand quotient is very high. The other reason why customers purchase from you is if their need is fulfilled by what you have on offer. This could either be a direct or an indirect need.
What would make you a perfect brand? No brand can be perfect! But you can surely be close to perfect. What this means is everything about your product or service is easy to use, intuitive, is value for money, scalable and ancillary support is impeccable. All of this is obviously immaterial if the product does not solve a real problem or make life easier for the customer. Having a very high customer oriented focus gives your brand a positive ring and becomes increasingly the go-to brand. You can use a simple Net Promoter Score question to understand how referrable is your brand and who are the promoters and detractors of your brand.
What single aspect about your brand makes it stand out and makes clients trust you? People buy from you or transact with you mostly when there is a high trust factor. Very rarely is the purchasing decision purely based on need or ease of access. To identify and build on that one factor that makes you a preferred buying choice over your competitors is very important. You can map preferred aspects of your brand to age, sex, geographical location , financial limitations etc. because each of those factors can appeal to your brand differently. It is important that you identify and fortify those aspects of your business. Your brand can also be preferred because of other factors like personnel, customer service , ethos and perception amongst peers, consumers and the society alike. Abercrombie & Fitch was a respected brand but lost a lot of market share and goodwill due to CEO’s words in one isolated incident. It takes lots of work and time to build trust but takes none to lose all of it!
What is the best way to communicate with the kind of people you are trying to reach out to? What’s caused the downfall for a lot of brands is the inability to reach out to target customers despite their product or service being impeccable. Not knowing how to reach your target audience or potential customer makes all your hardwork go down the drain. For example, if a new life saving drug is making its way to the market, but medical professionals and doctors don’t know about it or how to administer it and its benefits, about 20 years of work goes down the drain. You need to identify the right channels and avenues to reach out to the people that will consume your product or service.
What do customers make of your product and/or service line? There are a few brands that have one product or service and that rakes in the customers and money for them because of the nature of the product or service. But most brands aren’t this way! They would need to branch out into multiple products or services or very often, a mix of both. It is, therefore important to understand the value of your products and/or services. It is imperative to know if they solve a problem a customer has or make life easier for the customer or any other such reason. This helps in consolidating the customer base.
What improvements could be made to your products or services to have a wider reach? A product or a service has never achieved the maximum number of customers it can get. There always is someone who could use your product or service; maybe not in the form that it currently is but there is scope to scale. This makes it so much more important to collect periodic feedback on what additions your current customer base would like to see in your brand and what can bring in new customers from your competitors. Chipping away at deadwood features and making increased usability tweaks increases the adoption and use of your product and service. For example, a retail store wants to promote the use of its self-service checkout systems. However, a lot of customers still are not opting for the system. There can be many reasons to why the customer is choosing not to use the system, like complex operation, no readability, or even slow speed of the system. To understand the reason, a Usability survey for self-service checkouts can be conducted. This will enable the store to gather first-hand information from the customers and make improvements in the system accordingly.

Learn More: User Interface Survey Template

What is the right price to charge? Pricing a product or service is one of the most important aspects of your business. Pricing right can decide the revenue, brand perception, profitability and adoption of the product or service. Pricing too slow has a negative connotation and may increase in bringing in lower revenue. Pricing high gives the feeling of being elite and then the profitability and revenue hinge on the factors of per unit adoption rather than a very high adoption. Pricing just right is a myth – what someone finds cheap, someone else could find expensive. Where someone finds your product or service value for money, others may find it exorbitant. Hence, it is important to collect extensive feedback from your existing and potential customers about what they think is an ideal price to play. It is also important to conduct due diligence on competitors to map how they price versus the service and product features they provide. These factors will help you come close to an “ideal price” to charge.
What is the vision for the brand? A vision for a brand dictates the level the brand aspires to be and wants to scale up to be. Apple is now a preferred phone because the vision was to be an experience, not a device. The device is the means to ensuring that vision. They wanted to make the ecosystem so robust that any device you use, that familiarity and ease of use is standardized but also stonewall easy. Despite being expensive and facing ridicule during early days due to the ecosystem being different, they are now a one trillion behemoth, more than the GDP of some countries, due to having a vision for the brand.
What is the way to ensure you reach that vision? A vision is easy to have but tough to follow through on. This is because your vision may see many roadblocks and may not be the current flavor of the market, but it is the right thing to stick with it. Innovate in your product and service lines by taking into consideration what your customers want and need and items they themselves don’t know that they need. Despite enduring hardships, if you stick to your vision, it is easier to use that as a launchpad for being an immaculate and preferred brand.
What should the brand branch out into to avoid stagnation or imitation? While launching a product or service, it’s essential to understand where your competitors stand on the same product type or service line. How soon can they catch up to you and imitate your service or product? On the other hand, stagnation brings the ultimate demise of a brand, product, or service line. With little innovation and competitors saturating the market by imitating your product or service line, you’ll soon see your customer base dwindle. To ensure your customers don’t drop out, the key question to ask is, “What next?”. The best way to innovate or bundle your product or service is to understand what your customers struggle with and what value they are looking for. For example, Sony is known for its PlayStations, but competitors like Xbox don’t take long to catch up to their new products. How Sony does manage to stay ahead of the market is by constantly branching into new products and services.
What bundled service or product you can offer in conjunction with yours? Good partnerships are hard to come by, strategic ones are even harder. This question tackles two of your problems, how to offer something new to your customers and how to reduce competitors in market. Your bundled service or product though has to make sense to the use, should complement your brand and cannot be an operational and logistical nightmare for your brand which then makes it counter-productive. Facebook’s acquisition of Instagram to consolidate on social images and short content rich video, is a strategic initiative to increase customer base as well as reduce competition at the same time. The key to building strong brand partnerships is to ensure your vision and product values align. Summing up, offering a bundled service or product in partnership will not only retain the existing customer base but also attract and increase new customers.

No matter why you are conducting a survey, you’ll find these 20 research questions at the core of “WHY” you want to know. Remember, your respondents will read or spend time with absolutely ANYTHING as long as they are at the center. Be sure to keep these 20 questions in mind when creating your survey and everyone involved will save time, aggravation and money. You can use single ease questions . A single-ease question is a straightforward query that elicits a concise and uncomplicated response.

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Beyond these 20 market research questions, here are 350+ Market Research Templates for you to use completely free!

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COMMENTS

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Step 3: Run a test survey. Before you run your full survey, conduct a smaller test on 5%-10% of your target respondent pool size. This will allow you to work out any confusing wording or questions that result in unhelpful responses without spending the full cost of the survey. Look out for:
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Conducting market research to understand how to open a hotel also requires a thorough analysis of the competition at the local level. Start by rounding up all the hotels (as well as guest houses and hostels) located near your business. You should look at their concept, the type of accommodation and rates they're offering and their target ...
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Mastering Hotel Guest Questionnaires: Your Comprehensive Guide
In fact, hotel customer questionnaires shouldn't take more than 10 minutes to fill out. So it'd be best to fit in no more than 10-15 questions. It is also important to avoid any industry-related words, that are known just by professionals. Put yourself in your guests' shoes and keep vocabulary simple but clear.
Hotel and Hospitality Market Research
Luckily, Drive Research has a solution: market research. Our hotel and hospitality market research can help you navigate through the ever-revolving door that is consumer trends with custom qualitative and quantitative methodologies. With Drive Research, you will learn more about guest preferences or expectations and outperform competition ...
Hotel & Restaurant Surveys: Questions & Templates
Survey Software Easy to use and accessible for everyone. Design, send and analyze online surveys. Research Suite A suite of enterprise-grade research tools for market research professionals. CX Experiences change the world. Deliver the best with our CX management software. Workforce Create the best employee experience and act on real-time data from end to end.
Hotel Feedback Survey Template
This hotel feedback survey template is designed to gather valuable insights and opinions from your hotel guests about their stay. This survey will help you understand what you're doing well and where you can improve in order to provide an exceptional experience to all your guests. The survey will take between 8-10 minutes to complete and will ...
20 Market Research Questions To Ask In Your Customer Survey
A single-ease question is a straightforward query that elicits a concise and uncomplicated response. Beyond these 20 market research questions, here are 350+ Market Research Templates for you to use completely free! Market research questions is a questionnaire that is answered by customers or potential consumers.
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E-Cigarette Use Among Youth
Birdsey J, Cornelius M, Jamal A, et al. Tobacco product use among U.S. middle and high school students—National Youth Tobacco Survey, 2023. MMWR Morb Mortal Wkly Rep. 2023;72:1173-1182. Wang TW, Gentzke AS, Creamer MR, et al. Tobacco product use and associated factors among middle and high school students—United States, 2019 .
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About Stop Overdose
About CDC's Stop Overdose initiative. Overview. Drugs take nearly 300 lives every day. 1 To address the increasing number of overdose deaths related to both prescription opioids and illegal drugs, we created a website to educate people who use drugs about the dangers of illegally manufactured fentanyl, the risks and consequences of mixing drugs, the lifesaving power of naloxone, and the ...
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