business plan for blueberry farm

Supplying Superior Plants to Blueberry Growers since 1995.

Small Farm Business Opportunity – How to Profit From Blueberry Sales

How much can a mature blueberry plant produce?

A mature blueberry plant can produce anywhere from 5-20 lbs. For more information on this see this publication from the University of Kentucky and look at page 7. A mature blueberry plant is considered to be around 7 years old. Different yields will depend on many factors, such as, if the plant is healthy, if the plant has been fertilized properly, what variety of blueberry it is, if the plant is in full sun, if the plant was planted properly, if the plant has had adequate watering, ect.

How many blueberry plants can you put in an acre?

We suggest putting blueberry plants 4 feet apart in the rows, and having the rows 10 feet apart. This will allow you to have 1,089 blueberry plants in an acre. So this means if 1,000 of the plants survive from planting an acre once they reach maturity you would have a minimum of 5,000 pounds of blueberries a year. The maximum possible would be 20,000 pounds of blueberries a year. We feel like a reasonable expectation for Northern and Southern highbush, as well as Rabbit eye varieties is 8,000 – 9,000 pounds per acre.

How much can you sell blueberries for?

In our area Blueberries can be sold anywhere from $4.50 to $5.50 a pound at retail price. If you are certified organic you can generally sell for more than this.

How much can an acre of blueberries make a year?

Once your blueberry bushes reach maturity they could produce from 5,000 to 20,000 pounds a year. If they all sold for $5.00 a pound this means that you could bring in anywhere from $25,000 to $100,000 an acre a year once they reach maturity. According to research done in 1994 by Robert E. Gough, Ph. D. the average blueberry farm brings in around 6,000 lbs an acre. (The Highbush Blueberry and It’s Management pg. 194) So if the soil is good and the care taking is good you should be able to expect at least 6,000 lbs an acre which would mean around $30,000.

What are all the costs involved in planting an acre of blueberry plants?

The four main up front costs involved with planting blueberries are the soil amendments, cost of plants, irrigation, and mulching. All these costs can vary depending on what part of the country you live in and how frugal you are with finding the least expensive route. Your initial investment could be anywhere from 10-20,000$ an acre. For one acre we generally recommend putting one 3.8 cubic bale of peat moss & four bags of 1.8 cubic bags of pine soil conditioner(pine fines) per every ten plants. It could be more or less depending on your soil and how much organic material is currently on your farm. This would be about 100 bales of peat moss and 400 bags of pine fines per acre. If you were to buy your soil amendments from us it be about $4,450 per acre (this does not include delivery). Generally, if your soil does not need organic ammendments, it will still need sulfur or other organic minerals to prepare your field. For more information about this “click here”.

Your irrigation costs can vary depending on what kind of system you use. We recommend using a drip irrigation system which would cost around $750. That only includes the actual drip lines that would lay down your blueberry field. If you were to pump out of a pond, or connected it to the county water, you would need to figure your PVC line, hook up, and/or water pump cost.

If you were to buy an acre of bare root 12-18 inch blueberry plants from Bluegrass Blueberries it would cost about $4,500 for an acre of blueberry plants. For planting 1 gallon blueberry plants it would cost about $5,750 an acre. For 2 gallon blueberry plants it would cost about $8,500 an acre, and for 3 gallon blueberry plants it would cost about $12,000 for an acre of blueberry plants. For more information on our wholesale pricing “click here”.

There are many options for mulching blueberry plants. The best kind of mulch is something that it somewhat acidic such as pine bark or pine needles. However, many people use grass clippings, straw, or wood chips. We have seen that if you use something other than pine mulch it is best to mix it with aged compost. Cost of mulching will vary depending upon what you decide to do. Generally about 80-100 yards of mulch will cover an acre of plants. This can cost anywhere from $750 to $2,000 in our area. Many times tree cutting companies will dump wood chips at your farm for free.

Some information from the University of Kentucky on the costs and return of blueberry farming can be found here

http://www.uky.edu/Ag/CCD/2014blueberrysummary.pdf

How long before my blueberry farm would be profitable?

This would largely depend on how old the plants are that you buy. A seven year old blueberry plant is considered mature, but sometimes ground shock can play a part in the development of your blueberry plants. If you plant 2 year old 12-18 inch bushes it would take 6-8 years to reach full production. If you buy a 1 gallon plant it could take 5-7 years to reach full production, a 2 gallon plant could take 4-6 years to reach full production, and a 3 gallon plant could take 3-5 years to reach full production. These time frames are considering that someone is taking good care of the blueberry production and maintaining it well.

What are some of the maintenance costs for growing blueberry bushes?

Maintenance costs include mowing, weeding, fertilizer, fungicide, insecticide, picking blueberries, pruning, mulching, and marketing. All these costs can vary greatly depending if you are able to do it yourself or hire someone to do it for you. One maintenance cost that many fail to invest in, but is extremely important is yearly granular and foliar fertilizer. If you treat organically you can expect your cost of this to be around $900 dollars a year. That does not include labor or equipment needed to apply.

As you can see a blueberry farm venture can be a very profitable and rewarding venture. However, it takes hard work and time before it gets to that point. If you would like more information about how to start a blueberry farm please contact our office at (270) 432-5836. Or sign up for one of our Free Blueberry Classes

MorningChores

9 Simple Steps to Create a Booming U-Pick Blueberries Business

If you buy an item via links on this page, we may earn a commission. Our editorial content is not influenced by commissions. Read the full disclosure .

We were outside picking blueberries about a month ago when my husband looked at me and said, “You know, I think we should start a u-pick business. It would save us time picking all of these blueberries and wouldn’t it be nice to make money from our own property?”

My initial response was to look at him like he was nuts. I’ve been ridiculously busy ever since we moved to our new home. It feels like every time I finish one task, I turn around, only to find that the blueberries need picking or the blackberries need picking.

Then I processed it a little further and thought, “Well, okay. Why not?”

So now we are working towards starting our own u pick berries patches. I’m realizing it doesn’t take a ton of room to do this so if you have an acre of land (or maybe less) that you’d like to make a profit from, then you might be interested.

Here is how to start your own U-Pick berries farm:

1. plant, plant, plant.

via Rainbow Gardens

When we moved to our property we had a blueberry patch, raspberry patch, blackberry patch, a vineyard with white grapes, and a vineyard with muscadines.

Plus, we had an orchard filled with peach and apple trees. I was stoked because I knew I’d have plenty of stuff to can.

But my husband was right. We had an abundance, and it was certainly more than we needed. We began to invite friends over to pick, but we have still been working really hard trying to keep anything from going to waste.

So it may sound weird that we planted more even after having all of that, but we did. The reason is that we didn’t have any strawberry plants, and we had a couple of bare spots in the blueberry patch.

Which led us to add those items. When they take off and fill in, then we’ll have plenty of bushes for our own personal consumption, but also still have plenty for people to pay to pick as well.

So if you are interested in starting a u-pick it patch, then you’ll need to consider which berry plants you’d like to grow and put them in the ground to get the process moving forward.

2. Be Prepared to Work

Next, you need to be prepared to work. Berry patches require weeding and pruning. The property we purchased had been occupied by an older gentleman who wasn’t able to tend to the vegetation anymore.

So we’ve had lots of pruning and weeding to do. You’ll need to do the same or your berry patches will quickly become overgrown.

Actually, I enlist the help of my chickens to help with this process. We will go through and cut out any big vines or briars from our plants, then I allow the chickens to scratch away at any other vegetation at the base of the berry bushes. They’ve done a great job cleaning all of that out for me.

Plus, if you have a pest or bird problem, then you’ll want to apply netting to protect your produce. I can’t explain it, but we don’t have either of these problems right now. The birds leave our berries alone, and the chickens eat the June bugs which are the only real pests that we have.

3. Call Your Insurance Agent

Once you have your plants in the ground, and they are growing nicely and producing it will be time to call your insurance agent. The reason is that you’ll have a bunch of random people on your property. You don’t want anyone who comes to pick end up getting hurt.

Because if they do and you aren’t insured, then you run the risk of losing everything you have. So it is super important that you notify your insurance company of what you’re doing so you can have proper coverage.

Again, I know this is an added expense that you probably don’t want to take on. But if one person gets hurt in the process of picking berries on your property, you’ll sure be glad you had that extra coverage.

4. Create a Welcome Center

via Sandow Farm

If you’ve ever been to a u-pick farm, then you know there is usually this cute little stand where people go to pick up their pails to pick and pay for the experience. You’ll want to have the same thing.

For instance, you might want to put a nice table out that has a canopy over it to keep the sun off of you while you welcome people to your property.

Then you may want to add a cute country style table cloth ( like this one ) to give your u pick it a certain theme. You have to realize, people are not just paying for the berries. They can go to the grocery store and purchase berries.

But instead, they are paying for the experience.

So you’ll want to be sure that your property looks nice and inviting, and that your welcome stand is every bit as charming because you want to make a great first impression. If people feel at home and happy while picking berries, then they’ll store that in their memory.

Then you stand a great chance of becoming a part of a family tradition where they return year after year. That is what you’re looking for.

5. Fence Off Your Property

Next, you’ll want to consider fencing off your property, or at least the berry patch. The reason is once you begin to advertise, people will know where you live.

Then you could have some people try to come pick when you aren’t home or outside of normal business hours.

So in order to keep from losing any profit, then you may want to consider fencing off your property or at least your patch.

Now, this isn’t a required step, but definitely something you’ll want to consider for the protection of your property and goods that you’re selling.

Here are some ideas for inexpensive fencing .

6. Purchase Supplies

When you’ve got things pretty well rolling, then you’ll need to begin purchasing supplies. The main thing you’ll need to purchase are pails for picking .

But you’ll need a few minor items as well. You’ll want to purchase a scale so you can know how much someone has picked, and a sign to hang out so people will know when you’re open or closed.

Once you have these items, you should be good to go.

7. Pick Ahead

Before you officially open your doors each day, you’ll probably want to go ahead and pick some berries for people that love your berries but don’t have the time to pick them. When you offer this service, people usually pay a little extra for the convenience of it.

Then you can still allow those in a rush to enjoy your product. If you produce a quality product and experience, then the word should travel pretty quickly about what a great place you’re running.

8. See What Else You Can Sell

via While Wearing Heels

You’ll also want to consider what else you can sell at this U-pick stand. If you have chickens, then you could consider selling eggs at your welcome center.

If you raise bees, then consider selling honey as well. If you have docile animals, you could consider having a petting zoo and selling feed for the animals as well.

Or if you have excess produce, then you could always put it out there to sell as well. Do you make soap, lotion, or any other all-natural beauty product?

Well, then try to sell that as well. As I mentioned, when people come to a u-pick location, it is usually for the experience.

So if you have any other homemade items or any items made from what they are picking (like jams, jellies, pie filling, etc.) they’ll probably be interested in that as well.

9. Marketing

The final step in this process is the marketing aspect. If you have a great product, but no one knows about it, then it doesn’t matter.

Because sadly, if people don’t know, they won’t come, and you’ve put a bunch of work into something for no reason.

So do not let this happen. Instead, market like crazy. Run an ad in your local newspaper to let people know that your u-pick patch is open for business.

Then you could create business cards and post them on local bulletin boards. A lot of feed stores in our area have a community bulletin board where people post things like that.

Not to mention, you may have some people interested in canning that would buy a lot of your product, if you post your information in the right locations.

Also, make signs (or have them made to look more professional) that tell people where you are located, your hours, and what product you have to offer. You could place them all around town, but especially close to your home so people could see them when they are driving through the area.

Finally, once you get people to your location, consider having t-shirts, ball caps, and even bumper stickers made up that are funny so that people will want to purchase them.

But make sure it gives information about where you’re located. If people see a cool looking shirt that says something funny or is eye catching, they’ll want to wear it. They’ll be proud to wear your logo and basically be a walking billboard for your product.

Also, don’t forget about a website. If you have a website, you can register it with pick your own.org . This site will lead others to your web page if they are hunting for a place to pick their own fruits or vegetables.

Then if you have a website filled with information, pictures, and all of your products, they’ll be more likely to visit your location.

So make things easier on your customers. There are even apps out there that will show people of your business if they are within a certain radius, and don’t forget Google Maps. A pin dropped there indicating your business will make you easy to find, easy to refer to and shows up in any search by potential customers.

Well, that is how you can start your very own u-pick it patch. And it doesn’t have to be only blueberries, blackberries, or strawberries.

Some people like to come pick their own vegetables. They like to come pick out their pumpkins each year. You could even start a Christmas tree farm (if you have the land) so people can pick out their very own Christmas tree.

As you can tell, the options for this business venture are pretty well limitless. You could spread out your growing to make it work almost year round.

But I’d like to know if any of you have ever started your own u-pick patch? If so, how did you do it? What advice do you have for the new comers?

We love hearing from you so leave us your comments in the space provided below.

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How to Start a Berry Picking Farm

A berry farm can operate in one or both of the following ways: it can sell its berries to a distributor, such as a farmers market, or it can let customers into the field to pick the berries themselves, charging by the weight of the berries that the customers picked.

Learn how to start your own Berry Picking Farm and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a berry picking farm by following these 10 steps:

• Plan your Berry Picking Farm
• Form your Berry Picking Farm into a Legal Entity
• Register your Berry Picking Farm for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Berry Picking Farm
• Get the Necessary Permits & Licenses for your Berry Picking Farm
• Get Berry Picking Farm Insurance
• Define your Berry Picking Farm Brand
• Create your Berry Picking Farm Website
• Set up your Business Phone System

We have put together this simple guide to starting your berry picking farm. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Berry Picking Farm Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your berry picking farm?

Business name generator, what are the costs involved in opening a berry picking farm.

Before opening your farm, there are a number of large items you will need to invest in.

• Land - A PYO farm requires a larger plot of land that is close enough for consumers to come and visit, with ample parking.
• Liability insurance - Because customers are visiting the farm, liability insurance is often higher for PYO farms.
• Tractors - Two 70– 80 hp tractors are recommended. Budget for approximately $65,000, if purchased new.
• Heavy duty mower - $1,000
• Fertilizer spreader - $1,200
• Herbicide sprayer - a 200 gallon sprayer will cost approximately $2,000
• V-bladed sweep plow - $2,000
• Drain runner (spinner) - $2,000
• Land clearing - Average cost is $3,000 per acre
• Ditching & drainage - Average cost is $120 per acre
• Forming beds - $25 per acre
• Plants - You will need approximately 1210 per acre at a cost of $0.50 per plant
• Irrigation pond - The required number of irrigation ponds is determined by the size of your farm.
• Irrigation well
• Sprinklers, pipes and valves - Average cost is $120,000
• Pumps - Cost is $9,500 per pump
• Marketing supplies

What are the ongoing expenses for a berry picking farm?

Until you’ve completed your sixth year, you will have purchases that must be made on an annual basis. For example, your second year, you will need to invest in an airblast sprayer, which will set you back approximately $7,600 and farm trailers for transporting picking trays. Experienced farmers recommend budgeting for four trailers at $1,000 a piece. In years three through six, your budget should include between $50,000 and $200,000 in additional equipment.

Additional ongoing expenses include:

• Weed, disease, and insect control - costs will include labor and materials
• Land lease or mortgage

Who is the target market?

Restaurants or wholesale food distributors will make up the bulk of your commercial berry business. You will be dealing with seasonal high volume sales. For the you-pick farm, your clientele will be more adventurous consumers who enjoy the time spent harvesting their own fruits. This customer will be looking for high quality berries and an inviting atmosphere from the owner and staff.

How does a berry picking farm make money?

Berry farms generate revenue from the sale of their produce. If selling to a wholesale retail buyer, the pricing is by flat. You-pick sales are by the fruit and by the pound.

The average price for a flat of berries at market is $14. Pick your own customers are charged per pint or by the pound. The average price for a pint is $4.78. Per pound prices average between $3.48 per pound and $4.92 per pound.

How much profit can a berry picking farm make?

There are a number of factors that affect your berry farm’s profitability. For instance, how you structure your business, the health of your soil, the type of berry you grow, the weather, and your irrigation system all affect your annual profits. The average berry farmer reports a loss for the first few years. After that, however, average profits are reported at between $1.3 million and $2.8 million.

How can you make your business more profitable?

There are a number of strategies you can implement to increase your farm’s profitability:

• Bake, can, freeze, and/or dehydrate your berries.
• Open your farm to the public for entertainment, particularly during the holiday season. This could include - petting zoos, hayrides, and holiday festivals.
• Offer educational tours and seminars
• If you have enough land, grow corn and host a corn maze during Halloween.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your berry picking farm is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a berry farm business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A berry farm business is generally run out of a plot of land. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a berry farm business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your berry farm business will be in compliance and able to obtain a CO.

Food Regulations

When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Berry Picking Farm needs and how much it will cost you by reading our guide Business Insurance for Berry Picking Farm.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a berry picking farm

Your marketing strategy will be defined by the type of berry farm you decide to open. For a PYO farm, well-displayed road signs are recommended as the best form of marketing. Word-of-mouth will ensure a steady influx of both new and returning clients. Experienced farmers indicate that billboards, radio, and television ads are often not effective.

Regardless of which type of farm you open, the Internet will also serve as an effective marketing tool. Make sure your farm is listed in online registries such as Yelp and Google Business. Active social media accounts are also a great way to reach new and current customers, keeping them apprised of the latest news. Many farmers have also found success advertising through county fairs and craft shows. Opening your farm to elementary school classes for field trips is another great way to let the public know what you offer.

How to keep customers coming back

As a general rule, 80% of your business comes from 20% of your customer base. To ensure a positive word-of-mouth, make sure your farm is safe and clean. Your staff should be friendly and knowledgeable.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Individuals with farming experience and the acreage to grow berry bushes and plants will be some of the best fits. Having experience or training in agricultural management and business is also a desired skill set. If you choose to open a pick your own (PYO) farm, experience in customer service and public speaking can also prove beneficial.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a berry picking farm?

Since you are running a farm, much of the day-to-day activities will consist of tending to the fruit trees and plants. There will also be some amount of time marketing and selling your produce. And, if customers are picking fruit in your farm, customer interaction will be an important part of your routine. In particular, you will be:

• Feeding, mulching, and planting crops
• Pest control and pruning
• Monitoring and repairing irrigation systems
• Routine maintenance and upkeep on farm equipment
• Ordering fertilizer and re-stocking supplies
• Interacting with customers on social media or a website
• Interacting with you-pick customers
• Marketing and promotions
• Harvesting and packaging produce
• Managing your staff

What are some skills and experiences that will help you build a successful berry picking farm?

Being well-versed in agriculture techniques and trends, particularly for fruit-bearing plants, is usually necessary. Some berries will demand an attentive farmer to thrive. Being-detail oriented in your farming and business dealings will be equally helpful in your success. You must also be a determined and hard-working individual. Farming requires equal parts intelligence and elbow grease. It is also necessary to understand the business of farming and how to read and predict consumer trends.

What is the growth potential for a berry picking farm?

Generally, berry farms are popular, as many consumers enjoy fresh fruits. The you-pick market has become particularly popular as of late. Farming can be an all-consuming endeavor, but berry farms can be modest in size, yet still give profitable returns. For many larger farms, they not only offer fresh produce, but also job opportunities to many local and regional workers.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a berry picking farm?

The following are some tips from established berry farmers:

• Keep in mind that many crops take between one and three years before they start producing enough to really turn a profit. Strawberries, raspberries, and ground cherries produce heavier harvests. Blueberries and blackberries are easier to grow.
• It’s important to keep in mind that PYO farms are considered “seasonal,” as they do not do as well when the economy is up. This is happening less now though, as people are becoming more conscious of the preservatives that go into fruits and veggies that are pre-packaged.
• Because weather is also a factor, experienced farmers urge you to consider having a farm that offers a mixture of both services. That way, if weather is bad one weekend, you don’t lose out on one-fourth of your business.
• For a PYO farm, be sure to have a phone number dedicated to your business, with a voice mail that provides information regarding your prices and hours of operation.
• Weekends and summer holidays will be your PYO’s busiest times, so make sure you are open.

How and when to build a team

To build a successful farm, you will need to assemble a team from the start. PYO farms require longer hours, but a smaller staff, as the sorting and packaging is done by the customer. Farmers cite labor costs at an average of $8 per hour, per employee. This will vary, depending upon your region.

Useful Links

Industry opportunities.

• North American Strawberry Growers Association
• North American Raspberry and Blackberry Association
• Franchise opportunity with Berrybrook Farm

Real World Examples

• Michigan farm
• Georgia farm
• North Carolina farm

Further Reading

• Tips for starting a berry farm
• A guide to different kinds of berries you can grow
• Learn about more Family Fun Business Ideas!

Have a Question? Leave a Comment!

The Blueberry Farming Industry: Opportunities and Challenges

How to Start a Blueberry Farm

The Space, Soil and Water Requirements and Economics

In the United States, blueberries are considered the second most important cultivated berry after strawberries. To start a blueberry farm could be a good long-term investment. Once established blueberry plants can be productive for 25 years. To start a blueberry farm you must take a long-term view. Blueberries take about 7 years to reach full maturity and production. This means it takes a lot of investment, hard work and patience while it is being developed. However it can be rewarding in the long run. You can start getting some limited production the third year of growth. The amount of production will depend on the varieties selected. You will probably not see significant blueberry production until about the fourth year of growth.

In starting a blueberry farm my advice would be to first do research about growing blueberries, find the varieties that will do well in your area. Plant early, mid-season and late season ripening varieties to extend your time to harvest and sell blueberries. Give them plenty of space in between for air circulation by pruning them as needed. If you are planning to be a large commercial production, some varieties lend themselves better to machine harvest than others, chose varieties that ripening pretty much the same time for machine harvesting.

Space, Soil and Water Requirements

Well drained soil rich in organic material is a necessity for good blueberry production.

Before starting growing blueberries it is essential that you have your soil tested by the local extension service to learn what amendments may be required. The soil for example must have a pH between 4.6 and 5.1. Blueberry plants will not grow adequately unless the pH requirements of the soil are met. Blueberries require soils with good drainage and high organic matter. These two requirements can be met by adding organic matter to the soil and using raised beds to make sure there is good drainage. It is best to plant more than one cultivar to ensure good pollination and a continuous harvest of berries.

Also a source of water for irrigation is a requirement to grow blueberries commercially. You can expect to be able to grow enough blueberries on 10 acres on suitable land once the plants have reached maturity make a livelihood. It is wise to start with a small number of plants at first to go through a learning curve before starting with larger numbers of plants. You should start preparing you soil and killing weeds the year before planting.

Machinery Needed

Fixed machinery needed includes sprayers, rotary mowers, wagons, tractors, hedgers, trucks, spreaders, mulchers, harrows and rotary tiller

Plant Selection and Purchases

Usually two-year-old potted or bare-root plants are sold by nurseries are your best purchase. Older plants may give you a harvest sooner, but they are generally not cost-effective because of their added expense and can be harder to establish. Younger plants must be grown in pots under nursery conditions before they can survive planting in the field so again are not usually cost-effective. You want to grow varieties that will make good profit. Bluecrop, and blueray are two northern varieties that many use as their main plants. Bluegold is also a popular plant. In the south rabbiteyes such as Tifblue, Premier, Powder blue are popular money makers. Legacy, Misty, O’Neal and Ozarkblue are also popular with some growers. Select plants for your growing zone and plants with the flavor and keeping quality that suits you.

→ Blueberry Weed Management Between Rows and in Rows

Economics of Blueberry Farming

The high initial the start-up costs for blueberries is high, this is mainly due to land preparation, labor costs and plant purchasing cost. However, after the plants reach maturity in approximately five to seven years, the profits should steadily increase. If you have limited funds you can start small, supply your own labor and hold your cost down while developing your farm.

In very broad general terms for a mature ongoing blueberry operation about 50% to 65% of the sale price goes to pay expenses. For farms that sell as You-pick operation the expenses are lowest and can be only 35% of the sales. For sales to stores and other markets the cost are higher. The longevity of a properly managed blueberry field is 15 to 30 years.

Establishing a blueberry planting requires a large investment of time and money. Based on a number of assumptions, I estimate we spent establishment costs amounting to about $10,000 per acre getting our plants growing. Before full production is achieved in Year 7, in 2010 dollars you could spend well over $150,000 in cash to finance the establishment of a 10 acre blueberry operation.

Typically blueberry plants reach full production in their 7th year after planting. The first year there is no production, the second you can expect about 1500 pounds per acre and then it grows exponentially till they reach full production of around 6000 pounds per acre. The size of the harvest depends on many factors such as the blueberry variety, climate, condition of the soil, water availability etc. Clearly you can see that the first three years are the toughest. You have made a huge investment and won’t see any significant return on it till the fourth year after planting.

It is important to determine the market before starting a blueberry farm.

If you are within about 40 miles of a large population area u-pick is an option to consider.

Marketing at farmers markets and sales directly to stores is another alternative.

You can sell your blueberries as part of a community supported agriculture system (CSA). This can give you a regular and steady market. It also provides an opportunity to build a relationship with your customers.

The three primary methods of harvesting are: 1) u-pick, 2) Farm hand picking and 3) machine picking. A u-pick or farm hand picking is most practical when first starting out with only a small number of blueberry plants. It generally requires at least 10 acres of blueberries before machine picking is cost effective.

→ History of Blueberry Plants

The Author:

Harold Stewart is a PhD in biophysics with many years of teaching, hands on, and research experience. His farm and nursery specializes in growing blueberry plants without the use of pesticides or herbicides.

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Here is a free business plan sample for a fruit and vegetable store.

Have you ever envisioned owning a bustling fruit and vegetable market that serves as a cornerstone of health in your community? Wondering where to start?

Look no further, as we're about to guide you through a comprehensive business plan tailored for a fruit and vegetable market.

Creating a solid business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, outlining your vision, objectives, and the strategies you'll employ to turn your fresh produce venture into a thriving business.

To jumpstart your planning process with ease and precision, feel free to utilize our fruit and vegetable market business plan template. Our team of experts is also on standby to provide a free review and fine-tuning of your plan.

How to draft a great business plan for your fruit and vegetable store?

A good business plan for a fruit and vegetable market must cater to the unique aspects of this type of retail business.

Initially, it's crucial to provide a comprehensive overview of the market landscape. This includes up-to-date statistics and an exploration of emerging trends within the industry, similar to what we've incorporated in our fruit and vegetable market business plan template .

Your business plan should articulate your vision clearly. Define your target demographic (such as local residents, restaurants, or health-conscious consumers) and establish your market's distinctive features (like offering organic produce, exotic fruits, or locally-sourced vegetables).

Market analysis is the next critical component. This requires a thorough examination of local competitors, market dynamics, and consumer buying patterns.

For a fruit and vegetable market, it's imperative to detail the range of products you intend to sell. Describe your selection of fruits, vegetables, herbs, and any additional items you plan to offer, and discuss how these choices align with the preferences and needs of your customer base.

The operational plan is equally important. It should outline the location of your market, the layout of the retail space, your supply chain for fresh produce, and inventory management practices.

Given the nature of a fruit and vegetable market, it is vital to highlight the freshness and quality of your produce, your relationships with growers and suppliers, and adherence to health and safety standards.

Then, delve into your marketing and sales strategies. How do you plan to attract and keep customers coming back? Consider your approach to promotions, customer loyalty programs, and potential value-added services (like home delivery or a juice bar).

Incorporating digital strategies, such as an online ordering system or a robust social media presence, is also crucial in the modern marketplace.

The financial section is another cornerstone of your business plan. It should encompass the initial investment, projected sales, operating expenses, and the point at which you expect to break even.

With a fruit and vegetable market, managing waste and understanding the shelf life of products are critical, so precise planning and knowledge of your financials are essential. For assistance, consider using our financial forecast for a fruit and vegetable market .

Compared to other business plans, a fruit and vegetable market plan must pay closer attention to the perishability of inventory, the importance of a robust supply chain, and the potential for seasonal fluctuations.

A well-crafted business plan not only helps you to define your strategies and vision but also plays a pivotal role in attracting investors or securing loans.

Lenders and investors are keen on a solid market analysis, realistic financial projections, and a comprehensive understanding of the day-to-day operations of a fruit and vegetable market.

By presenting a thorough and substantiated plan, you showcase your dedication and readiness for the success of your venture.

To achieve these goals while saving time, you are welcome to fill out our fruit and vegetable market business plan template .

A free example of business plan for a fruit and vegetable store

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a fruit and vegetable market .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The fruit and vegetable market is an essential and robust component of the global food industry.

Recent estimates value the global fruit and vegetable trade at over 1 trillion dollars, with expectations for continued growth as consumers seek healthier eating options. In the United States, the fruit and vegetable industry contributes significantly to the economy, with thousands of markets and stores providing a wide range of produce to meet consumer demand.

These statistics underscore the critical role that fruit and vegetable markets play in not only providing nutritious food options but also in supporting local agriculture and economies.

Current trends in the fruit and vegetable industry indicate a shift towards organic and locally sourced produce, as consumers become more health-conscious and environmentally aware.

There is an increasing demand for organic fruits and vegetables, driven by the perception of better quality and concerns about pesticides and other chemicals. The local food movement is also gaining momentum, with consumers showing a preference for produce that is grown locally to support community farmers and reduce carbon emissions associated with transportation.

Technological advancements are influencing the industry as well, with innovations in vertical farming and hydroponics allowing for more sustainable and space-efficient growing methods.

Online grocery shopping and delivery services are expanding, making it easier for consumers to access fresh produce directly from their homes.

Additionally, the push for transparency in food sourcing continues to grow, with consumers wanting to know more about where their food comes from and how it is grown.

These trends are shaping the future of the fruit and vegetable market, as businesses strive to meet the evolving preferences and values of modern consumers.

Success Factors

Several key factors contribute to the success of a fruit and vegetable market.

Quality and freshness of produce are paramount. Markets that offer a wide variety of fresh, high-quality fruits and vegetables are more likely to build and maintain a dedicated customer base.

Diversity in product offerings, including exotic or hard-to-find produce, can differentiate a market from its competitors.

Location is also vital, as markets that are easily accessible to consumers will naturally attract more foot traffic.

Customer service is another important aspect, with knowledgeable and friendly staff enhancing the shopping experience and encouraging repeat visits.

Effective cost management and the ability to adapt to changing consumer trends, such as the demand for organic and locally grown produce, are crucial for the long-term viability of a fruit and vegetable market.

The Project

Project presentation.

Our fruit and vegetable market project is designed to cater to the increasing consumer demand for fresh, organic, and locally-sourced produce. Situated in a community-focused neighborhood, our market will offer a diverse selection of fruits and vegetables, emphasizing seasonal and organic options. We will partner with local farmers and suppliers to ensure that our customers have access to the freshest produce available, supporting sustainable agricultural practices and reducing our carbon footprint.

We aim to provide not just produce, but a holistic healthy eating experience by offering a range of complementary products such as herbs, spices, and artisanal condiments. Our market will be a hub for health-conscious consumers and those interested in cooking with the finest ingredients.

Our fruit and vegetable market is set to become a cornerstone in the community, promoting healthier lifestyles and fostering connections between local producers and consumers.

Value Proposition

The value proposition of our fruit and vegetable market lies in our commitment to providing the community with the highest quality fresh produce. We understand the importance of nutrition and the role that fruits and vegetables play in maintaining a healthy diet.

Our market will offer a unique shopping experience where customers can enjoy a wide variety of produce, learn about the benefits of incorporating more fruits and vegetables into their diets, and discover new and exotic varieties. We are dedicated to creating a welcoming environment where everyone can find something to enrich their meals and support their well-being.

By focusing on local and organic sourcing, we also contribute to the sustainability of our food systems and the prosperity of local farmers, aligning our business with the values of environmental stewardship and community support.

Project Owner

The project owner is an individual with a profound passion for healthy living and community engagement. With a background in agricultural studies and experience in the food retail industry, they are well-equipped to establish a market that prioritizes quality and freshness.

They bring a wealth of knowledge about the seasonality and sourcing of produce, and are committed to creating a marketplace that reflects the diversity and richness of nature's offerings. Their dedication to health, nutrition, and sustainability drives them to build a market that not only sells fruits and vegetables but also educates and inspires the community to embrace a healthier, more sustainable lifestyle.

Their vision is to create a space where the joy of fresh, wholesome food is accessible to all, and where the market serves as a vibrant gathering place for people to connect with their food and each other.

The Market Study

Market segments.

The market segments for this fruit and vegetable market are diverse and cater to a wide range of consumers.

Firstly, there are health-conscious individuals who prioritize fresh, organic produce in their diets for wellness and nutritional benefits.

Secondly, the market serves customers who are looking for locally-sourced and seasonal produce to support community farmers and reduce their carbon footprint.

Additionally, the market attracts individuals with specific dietary needs, such as vegans, vegetarians, and those with food sensitivities who require a variety of fresh produce options.

Culinary professionals, including chefs and caterers, represent another segment, seeking high-quality ingredients to enhance their dishes.

SWOT Analysis

A SWOT analysis of the fruit and vegetable market project highlights several key factors.

Strengths include a strong focus on fresh, high-quality produce, relationships with local farmers, and a commitment to sustainability and eco-friendly practices.

Weaknesses might involve the perishable nature of inventory, the need for constant supply chain management, and potential seasonal fluctuations in product availability.

Opportunities exist in expanding the market's reach through online sales and delivery services, as well as in educating consumers about the benefits of eating fresh and local produce.

Threats could include competition from larger grocery chains with more buying power, adverse weather affecting crop yields, and potential economic downturns reducing consumer spending on premium produce.

Competitor Analysis

Competitor analysis in the fruit and vegetable market sector indicates a varied landscape.

Direct competitors include other local markets, organic food stores, and large supermarkets with extensive produce sections.

These competitors vie for customers who value convenience, variety, and price.

Potential competitive advantages for our market include superior product freshness, strong community ties, exceptional customer service, and a focus on sustainable and ethical sourcing.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a niche and ensuring customer loyalty.

Competitive Advantages

Our fruit and vegetable market's dedication to offering the freshest and highest quality produce sets us apart from the competition.

We provide a wide array of fruits and vegetables, including rare and exotic items, to cater to the diverse tastes and needs of our customers.

Our commitment to sustainability, through supporting local farmers and minimizing waste, resonates with environmentally conscious consumers.

We also emphasize transparency and education about the source and benefits of our produce, fostering a trusting relationship with our clientele.

You can also read our articles about: - how to open a fruit and vegetable store: a complete guide - the customer segments of a fruit and vegetable store - the competition study for a fruit and vegetable store

The Strategy

Development plan.

Our three-year development plan for the fresh fruit and vegetable market is designed to promote healthy living within the community.

In the first year, our goal is to establish a strong local presence by sourcing a wide variety of high-quality, seasonal produce and building relationships with local farmers and suppliers.

The second year will focus on expanding our reach by setting up additional market locations and possibly introducing mobile market services to access a broader customer base.

In the third year, we plan to diversify our offerings by including organic and exotic fruits and vegetables, as well as implementing educational programs on nutrition and sustainable agriculture.

Throughout this period, we will be committed to sustainability, community engagement, and providing exceptional service to ensure we become a staple in our customers' healthy lifestyles.

Business Model Canvas

The Business Model Canvas for our fruit and vegetable market targets health-conscious consumers and those looking for fresh, local produce.

Our value proposition is centered on offering the freshest, high-quality fruits and vegetables, with a focus on local and organic options, and providing exceptional customer service.

We will sell our products through our physical market locations and consider an online ordering system for customer convenience, utilizing our key resources such as our relationships with local farmers and our knowledgeable staff.

Key activities include sourcing and curating produce, maintaining quality control, and engaging with the community.

Our revenue streams will be generated from the sales of produce, while our costs will be associated with procurement, operations, and marketing efforts.

Access a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on community engagement and education.

We aim to highlight the health benefits of fresh produce and the environmental advantages of buying locally. Our approach includes community events, cooking demonstrations, and partnerships with local health and wellness organizations.

We will also leverage social media to showcase our daily offerings, share tips on healthy eating, and feature stories from our partner farmers.

Additionally, we plan to offer loyalty programs and seasonal promotions to encourage repeat business and attract new customers.

Risk Policy

The risk policy for our fruit and vegetable market focuses on mitigating risks associated with perishable goods, supply chain management, and market fluctuations.

We will implement strict quality control measures and develop a robust inventory management system to minimize waste and ensure product freshness.

Building strong relationships with a diverse group of suppliers will help us manage supply risks and price volatility.

We will also maintain a conservative financial strategy to manage operational costs effectively and ensure business sustainability.

Insurance coverage will be in place to protect against unforeseen events that could impact our business operations.

Why Our Project is Viable

We believe in the viability of a fruit and vegetable market that prioritizes freshness, quality, and community health.

With a growing trend towards healthy eating and local sourcing, our market is well-positioned to meet consumer demand.

We are committed to creating a shopping experience that supports local agriculture and provides educational value to our customers.

Adaptable to market trends and customer feedback, we are excited about the potential of our fruit and vegetable market to become a cornerstone of healthy living in our community.

You can also read our articles about: - the Business Model Canvas of a fruit and vegetable store - the marketing strategy for a fruit and vegetable store

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a fruit and vegetable market and our financial plan for a fruit and vegetable market .

Initial expenses for our fruit and vegetable market include costs for securing a retail space in a high-traffic area, purchasing refrigeration units and display equipment to maintain and showcase fresh produce, obtaining necessary permits and licenses, investing in a robust inventory management system, and launching marketing initiatives to attract customers to our location.

Our revenue assumptions are based on an in-depth analysis of the local market demand for fresh, high-quality fruits and vegetables, taking into account the increasing trend towards healthy eating and organic produce.

We expect sales to grow steadily as we establish our market's reputation for offering a wide variety of fresh and locally sourced produce.

The projected income statement outlines expected revenues from the sale of fruits and vegetables, cost of goods sold (including procurement, transportation, and storage), and operating expenses (rent, marketing, salaries, utilities, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our fruit and vegetable market.

The projected balance sheet will reflect assets such as refrigeration and display equipment, inventory of fresh produce, and liabilities including any loans and operational expenses.

It will provide a snapshot of the financial condition of our market at the end of each fiscal period.

Our projected cash flow statement will detail all cash inflows from sales and outflows for expenses, helping us to predict our financial needs and ensure we have sufficient funds to operate smoothly.

The projected financing plan will outline the sources of funding we intend to tap into to cover our initial setup costs and any additional financing needs.

The working capital requirement for our market will be carefully managed to maintain adequate liquidity for day-to-day operations, such as purchasing fresh stock, managing inventory, and covering staff wages.

The break-even analysis will determine the volume of sales we need to achieve to cover all our costs and begin generating a profit, marking the point at which our market becomes financially sustainable.

Key performance indicators we will monitor include the turnover rate of our inventory, the gross margin on produce sales, the current ratio to evaluate our ability to meet short-term obligations, and the return on investment to gauge the profitability of the capital invested in our market.

These metrics will be instrumental in assessing the financial performance and overall success of our fruit and vegetable market.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a fruit and vegetable store .

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Heavenly Wheels Blueberry Farm offers berry picking for all ages

Blueberry season has arrived in the Valley, but it won't be here for long.

Depending on weather, the season typically runs from the beginning of May until the middle of June. Not only are these bite sized treats known for being the healthiest fruit, highest in antioxidants and vitamins that promote heart health, they are delicious.  

And now is the time to partake in the experience of picking your own blueberries at a local farm.

Established in 2015, Heavenly Wheels Blueberry Farm is located outside of Visalia and Exeter.

The name of this family run farm is based on their faith and the owner’s love of cars. You will find a couple of vintage vehicles around the property for photo opportunities. 

It can be sunny and hot in the fields so plan to wear a hat and covered shoes in case of ants. Blueberries are priced at $5 per pound when you pick them yourself. Heavenly Wheels Blueberry Farm also has the option to buy pre-picked berries for $8 a pound and bulk options as well.

There are three varieties of blueberries on the property with unique flavors. Guests are welcome to taste as they pick and sample each variety to choose their favorite.  

“We love seeing the kids come back from the field with blue lips from eating the berries while they pick,” says owner Susan Wendt. “This is a family farm and we want people to enjoy being outside. Everyone is welcome to eat as many berries as they want.” 

Jessica Endres is a local who is an advocate for eating fresh, local produce. As an avid gardener, homeschooler and amazing baker, she is an expert at finding healthy and fun hands-on experiences for her growing family. 

“We have been going to Heavenly Wheels for the past four years and look forward to it each blueberry season,” Endres said. “It’s such a fun family outing and the kiddos love eating as many blueberries as they can while picking. Susan and her husband are the nicest people around and are always so helpful.”

For anyone new to berry picking, experienced blueberry farmer Wendt offers this advice: “It’s easy and a fun family activity. You have to be patient and look at each berry to find the ripe ones.” 

With a small window of time to experience the joy of picking local blueberries as a family, it’s time to plan a trip to Heavenly Wheels Blueberry Farm. You’ll find the farm located at 18325 Avenue 312 in Visalia.  

The blueberry farm is open to the public. The hours they allow visitors changes from week to week so be sure to check out their Instagram and Facebook accounts: heavenly_wheels_blueberries to find weekly berry picking opportunities for your family. 

9 Steps to Launch Your Profitable Blueberry Farming Business

By henry sheykin, resources on blueberry farming.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

As the demand for nutritious, locally sourced produce continues to rise, starting a blueberry farm represents a lucrative opportunity within the agricultural sector. Recent data indicates that the blueberry industry has seen a steady growth, with the U.S. producing over 690 million pounds of blueberries in 2021, demonstrating a robust market for new farmers. This blog post will guide you through the essential steps to launch a blueberry farming business , from developing a comprehensive blueberry farming business plan to implementing effective blueberry cultivation techniques to ensure success in this thriving industry.

• Develop Business Plan
• Create Financial Model
• Secure Funding
• Acquire Land
• Obtain Permits
• Start Cultivation
• Build Infrastructure
• Formulate Market Strategy
• Manage and Improve

9-Steps To Start a Business

Before launching a blueberry farming business, it's essential to undertake thorough planning and preparation. Ensuring you have a viable business plan, financial backing, and suitable land will lay a solid foundation for a successful venture.

Business Plan Development

Creating a comprehensive business plan is foundational in shaping the trajectory of your blueberry farming business. This document should detail every aspect of your operations, from inception to harvest, and serve as a roadmap for business growth while also acting as a persuasive tool for potential investors.

Begin by outlining your business objectives . These should be specific, measurable, achievable, relevant, and time-bound (SMART). Whether your goal is to become a leading supplier of blueberries in your region or to innovate with sustainable farming practices, clarity in your goals will guide all other elements of your plan.

Market analysis is another critical component. This involves assessing the local and broader markets for blueberries, understanding consumer trends, and identifying potential customers. Will you focus on local organic markets, or perhaps aim at supplying large distributors? Equally important is a detailed look at your competition; knowing who else is growing and selling blueberries in your area, their business models, strengths, and weaknesses will help you carve out your niche.

Key to the business plan is a robust sales strategy . How will you bring your blueberries to market? Options might include direct sales to consumers at farmers' markets, creating relationships with grocery stores, or partnering with food processors. Each channel has different implications for volume, pricing, and logistics, which must be considered carefully.

Your plan must also include projected financials . Here, financial modeling for your blueberry farm plays a vital role. Use realistic assumptions to forecast revenues, and outline expected costs such as land acquisition, cultivation, and labor. A detailed break-even analysis will show when your business can expect to become profitable, critical for securing financing.

Essential Tips for Effective Business Planning

• Focus on the details : Minor elements in market trends or overlooked costs can significantly impact your farm's profitability.
• Adaptability : Keep your strategies flexible to adjust for unexpected changes in market conditions or operational challenges.
• Professional consultation : Engage with agricultural economists or business advisors who can provide insights and feedback on your business plan.

Ultimately, your business plan should clearly articulate how your blueberry farm aims to operate efficiently and grow sustainably, with a keen eye on operational details and financial management. This document will not only guide your day-to-day actions but also communicate your vision to stakeholders and potential investors, making it an indispensable tool for launching a successful blueberry farming business.

Financial Modeling

Effective financial management is vital when planning to start a blueberry farm . Developing a comprehensive financial model encompasses several crucial components: startup costs, operational expenses, revenue projections, and a detailed break-even analysis. This step not only ensures the economic viability of your blueberry farming business but also aids in managing cash flow efficiently.

Startup costs are the initial investments required to launch the blueberry farm. These generally include costs related to blueberry farming land acquisition , preparation of the land, purchasing blueberry bushes, and setting up necessary infrastructure like irrigation systems and storage facilities . Understanding these expenses helps in securing financing for the farm adequately.

Operational expenses involve the day-to-day costs of running the blueberry farm. This includes labor, fertilizer, water, maintenance of equipment, and other farming supplies. Effective management of these expenses is crucial for maintaining profitability.

Revenue projections are based on anticipated yields and current market prices. Analyzing blueberry market analysis data helps in estimating potential income. Consider variables such as fluctuating market prices and possible yield variations due to weather or pests.

The break-even analysis is pivotal, as it determines the point at which the total revenues equal total costs. This analysis helps farmers understand the volume of sales needed to cover all expenses, guiding pricing strategies and financial planning.

Essential Tips for Accurate Financial Modeling in Blueberry Farming

• Incorporate scenarios for both optimal and suboptimal growing conditions to provide a range of financial outcomes.
• Utilize historical blueberry price data and expert consultations for precise revenue estimations.
• Regularly update financial models to reflect actual farm performance and make necessary adjustments.

In summary, financial modeling for blueberry farms requires a thorough understanding of both the initial and ongoing financial demands of the operations. By meticulously planning and continually refining these financial models, entrepreneurs can set a solid foundation for a successful blueberry cultivation venture.

Secure Financing

Securing financial resources is a pivotal step in launching a successful blueberry farming operation. The costs involved in starting a blueberry farm are not insignificant, ranging from land acquisition to equipment and initial plantation expenses. To effectively how to secure funds for a new blueberry farm , exploring a variety of funding avenues is essential.

Funding can typically be sourced through agricultural loans , government grants, or private investors. Agricultural loans are often favored due to their lower interest rates and terms that align with farm profitability cycles. Government grants provide non-repayable funds, making them highly attractive, though they can be competitive and restrictive in usage. Private investors may offer significant capital but usually seek equity in return.

Insightful Tips for Securing Farm Financing:

• Prepare detailed blueberry farm revenue projections to present to potential financiers, demonstrating the expected return on investment.
• Investigate local government programs that offer grants specifically for sustainable agricultural practices .
• Consider partnerships with agricultural businesses that could benefit from direct access to your blueberry supply, thereby securing upfront capital.

Additionally, for those new to blueberry farming , understanding the blueberry farm startup costs will guide the financial planning process. These costs should be thoroughly outlined in your financial modeling for blueberry farm , which will inform the amount of financing needed and support the case for securing funds.

Ultimately, the chosen financing route should align with long-term business goals and the financial stability of the blueberry farming business plan. Effective financial modeling for blueberry farm will not only assist in securing financing but also in maintaining fiscal health post-establishment.

Land Acquisition

Securing the right parcel of land is a pivotal step for those aiming to start a blueberry farm. This stage demands a rigorous assessment of soil quality, drainage, and microclimatic conditions essential for the flourishing of blueberry plants. Successful blueberry farming land acquisition not only hinges on finding a location that supports optimal growth but also considers future expansion and accessibility to markets.

Within the scope of land acquisition, both purchase and lease options are viable. Each has its benefits and constraints. Purchasing land provides long-term security and capital asset value but requires a substantial upfront investment. Leasing, conversely, lessens initial costs but might pose constraints on the types of modifications you can make and the long-term security of your blueberry farming operations.

It is vital to conduct a detailed soil test prior to acquisition to ensure the land's pH levels, organic matter content, and texture are conducive to blueberry cultivation . Furthermore, consider the existing infrastructure, such as roads and water sources, as these will impact both setup costs and operational efficiency.

Key Tips for Effective Land Acquisition

• Analyze historical weather patterns of the area to prevent future surprises related to climatic shifts.
• Consider areas with a slight slope which helps in natural drainage – a critical factor in preventing root diseases in blueberry plants.
• Engage with local agricultural agents or consult with experienced blueberry farmers in the region to gather nuanced insights on the best soil types for blueberry cultivation.

In addition to soil and climate considerations, be aware of the logistic aspects such as proximity to supply stores, labor availability, and distance to markets. These factors will heavily influence the blueberry farm startup costs and operational efficiencies. Setting up a consultation with a land broker experienced in agricultural properties can provide access to unlisted properties and valuable negotiations insights.

Ultimately, thorough research and strategic planning in the land acquisition phase will lay a solid foundation for the profitability and sustainability of your blueberry farming venture. Make sure to incorporate a blueberry farm break-even analysis into your evaluation to ensure financial feasibility from the onset.

Licensing And Permits

To successfully start a blueberry farm , addressing the licensing and permits is essential. The process involves securing various agricultural permits and licenses, which can vary depending on local, state, and federal regulations. Ensuring compliance is crucial not only to operate legally but also to avoid costly fines and disruptions in your farming operations.

Begin by contacting your local county’s agricultural extension office to inquire about specific requirements for blueberry farming . They can provide detailed information on the necessary steps to obtain the right permits for both cultivation and sales. State departments of agriculture are another vital resource. They offer guidance on broader compliance issues such as pesticide use, water rights, and plant health.

Federally, you might need to check with the U.S. Department of Agriculture (USDA) for any additional regulations, especially if you plan to sell your blueberries across state lines. This may include registering with the USDA’s Agricultural Marketing Service or meeting specific packaging and labeling guidelines.

Each permit or license will have its own set of requirements and fees. It's essential to factor these into your blueberry farm startup costs and planning. For instance, there can be significant differences in the cost and processing time for an organic certification compared to a conventional farming license.

Pro Tips for Streamlining Your Licensing Process

• Keep a detailed checklist of all required permits and their renewal dates to avoid last-minute scrambling and potential penalties.
• Consider consulting with an agricultural lawyer who can provide insights and help navigate the complexities of agricultural permits for blueberry farms .
• Engage with local farming groups or associations. These connections can offer valuable advice and firsthand experience on handling regulatory challenges.

Securing financing for your farm and managing your blueberry farming business plan will also interact with your licensing strategy. Lenders often require proof of compliance with all local and national laws before they approve funding.

In summary, while the process of obtaining all necessary licenses and permits can be daunting, thorough preparation and understanding of requirements will facilitate a smoother, legally compliant launch of your blueberry farming business .

Blueberry Cultivation

At the heart of starting a blueberry farm is the cultivation process, which involves selecting and planting the right blueberry varieties tailored to specific regional climates and market demands. The choice of variety influences not only the adaptability and resilience of your crop but also its marketability and potential revenue.

To ensure successful blueberry cultivation , it is crucial to conduct a thorough blueberry market analysis and understand the best soil type for blueberry cultivation. This will guide you in choosing varieties that are best suited for your environmental conditions and target market. For instance, the Northern Highbush thrives in cooler climates, while the Southern Highbush is well-suited for warmer areas.

Incorporating sustainable farming practices is not only beneficial for the environment but also enhances the long-term viability of your blueberry farming business. Practices such as integrated pest management, organic mulching, and efficient water use help preserve soil integrity and promote healthier crops.

Essential Tips for Effective Blueberry Cultivation

• Test soil pH regularly and adjust as necessary to maintain a level that is ideal for blueberries, typically between 4.5 and 5.5.
• Implement drip irrigation systems to optimize water usage and ensure that plants receive an adequate and consistent supply of moisture.
• Consider intercropping with compatible plants to enhance biodiversity, improve soil health, and naturally control pests.

After planting, ongoing maintenance including pruning, weeding, and monitoring for pests and diseases is crucial. These actions are fundamental to achieve robust growth and high-quality fruit production. Additionally, staying updated with new blueberry cultivation techniques and technologies can lead to improvements in yield and efficiency of your operations.

The integration of these methods into your blueberry farming business plan will not only optimize your crop's health and yield but also solidify your business's foundation in a competitive agriculture market.

Infrastructure Setup

Establishing the essential infrastructure is a critical step in launching a successful blueberry farming operation. Efficient infrastructure not only supports the cultivation process but also enhances post-harvest handling and storage of blueberries, thus impacting the overall productivity and profitability of the farm.

Irrigation systems form the backbone of blueberry farming, as the crop requires consistent soil moisture for optimal growth. Installing a drip irrigation system can provide a controlled water supply that minimizes waste and supports the health of the bushes. This precision in water management is crucial for maintaining the delicate balance required in blueberry cultivation techniques .

Next, the establishment of storage facilities is indispensable. Proper storage conditions are necessary to preserve the quality and prolong the lifespan of harvested blueberries. Facilities should be equipped with cooling systems that can maintain a stable temperature, critical for preventing the fruits from decaying and reducing post-harvest losses.

Furthermore, incorporating processing units adds significant value to a blueberry farming business. These units facilitate the cleaning, sorting, and packaging of blueberries for the market. By handling processing on-site, the farm can ensure the berries meet market standards and consumer expectations, potentially securing a better market price.

Key Tips for Effective Infrastructure Setup in Blueberry Farming

• Consider the scalability of infrastructure to accommodate future farm expansion.
• Invest in energy-efficient systems to reduce operational costs and support blueberry farming sustainable practices .
• Collaborate with agricultural engineers to design custom solutions that cater specifically to the unique needs of your blueberry farm.

Moreover, the selection of technologies and equipment for infrastructure should be guided by a thorough blueberry farm break-even analysis to ensure financial feasibility. Efficient infrastructure not only underpins day-to-day operations but also bolsters the farm's capacity to adapt to market demands and environmental changes, ensuring long-term sustainability and success in the blueberry farming industry.

Market Strategy

Developing a robust market strategy is essential for the prosperity of a blueberry farming venture. The strategy should encompass detailed marketing plans and focus on establishing solid relationships with local and regional retailers, wholesalers, and distributors to ensure reliable sales channels for harvested blueberries.

Initially, a comprehensive blueberry market analysis should be conducted to understand the demand dynamics, pricing trends, and competitive environment. This analysis will inform the blueberry farming business plan, helping to tailor production to meet specific market needs and preferences.

Engagement with potential buyers must begin well before the harvest season. Building these relationships early can lead to pre-harvest contracts, providing a guaranteed outlet for the crop and reducing market risks. Strategies such as offering exclusive early-bird discounts or showcasing the quality and sustainability of your blueberry cultivation techniques can differentiate your product in a crowded market.

Essential Tips for Effective Market Engagement:

• Utilize digital platforms for marketing, including social media and a dedicated farm website, to reach a broader audience.
• Attend local and regional agricultural fairs and trade shows to network with industry stakeholders and secure new contracts.
• Consider subscription-based sales models or community-supported agriculture (CSA) programs to build a loyal customer base.

Integration of blueberry farming sustainable practices into your marketing narrative can also appeal to environmentally conscious consumers and retailers. Highlighting practices such as organic certification, integrated pest management, and water-efficient irrigation systems for blueberry plants can significantly enhance market appeal.

Finally, the development of promotional materials, such as brochures and samples, and the regular engagement with buyers through newsletters and updates on crop progress can keep your blueberry farming business top of mind and strengthen buyer relationships over time.

Continuous Management And Improvement

The final and ongoing phase in the lifecycle of a blueberry farming operation focuses on continuous management and improvement . This involves the implementation of a robust system to monitor and evaluate the various aspects of the farm's operations, which are crucial for ensuring sustainability and profitability.

To maintain a competitive edge in the blueberry market, it is imperative to adopt practices that enhance crop health, optimize financial performance, and adapt seamlessly to changing market conditions. The ongoing system should include routine assessments of blueberry cultivation techniques, market analysis, and financial modeling for the blueberry farm.

• Regular health checks and soil quality assessments for the blueberry bushes to preemptively address any potential issues that could affect yield.
• Continuous market analysis to remain updated with trends, pricing, and consumer preferences which directly influence sales strategies and revenue projections.
• Review and update financial models based on actual performance versus initial blueberry farm revenue projections to ensure fiscal health and make informed decisions.

Pro Tips for Effective Continuous Management

• Implement a scalable data management system to gather and analyze operational data, which facilitates informed decision-making.
• Engage in regular training programs for staff to stay current with the latest blueberry cultivation techniques and sustainable practices.
• Establish a feedback loop with customers and suppliers to improve blueberry quality and service delivery, enhancing customer satisfaction and loyalty.

By focusing on these elements, a blueberry farm can not only maintain but also enhance its operational efficiency, providing a sustainable path to long-term success. Keeping an eye on the long-term implications of these strategies, and adjusting them as necessary, will be key to a thriving blueberry farming business.

Starting a blueberry farming business requires careful planning and execution. By following the outlined steps—from developing a robust business plan and securing financing to establishing a market strategy and continuously managing crop and market dynamics—you can set the foundation for a successful agricultural enterprise. Each step is crucial in ensuring that your blueberry farm operates efficiently, remains economically viable, and produces high-quality fruit that meets market demands. With dedication and strategic management, your blueberry farming business can thrive in the competitive agricultural market.

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Texas food security groups say more families will be left hungry under federal farm bill proposal

Food security advocates say proposed legislation scheduled for a hearing Thursday could significantly cut down on federal meal benefits across the country as hunger demands rise in North Texas .

The U.S. House Committee on Agriculture is set to consider the Farm, Food, and National Security Act of 2024. It includes revisions to the U.S. Department of Agriculture's Thrifty Food Plan , which estimates the lowest possible cost of a healthy diet for a family of four and sets the basis for Supplemental Nutrition Assistance Program or SNAP funding.

But the groups Tarrant Area Food Bank and Feeding Texas say the bill would unfairly limit funding how much for the food plan could increase to account for inflation.

They say residents in the 13 counties the food bank serves would lose out on more than $131 million in SNAP benefits and tens of millions of meals.

“In the last year, the Tarrant Area Food Bank has witnessed a surge in demand for food assistance, reaching levels not seen since the height of the pandemic,” Tarrant Area Food Bank President and CEO Julie Butner said in a statement Wednesday. “SNAP is our country’s number one defense against hunger and an important resource in our local emergency food assistance system.”

U.S. Rep. Glenn Thompson, R-Pennsylvania, who is the committee's chairman, touted the plan the committee rolled out earlier this month in response to the Biden administration’s 2021 changes to the program after the pandemic. According to a summary breakdown of the proposal, it was a way to “(disallow) future unelected bureaucrats from arbitrarily increasing or decimating SNAP benefits."

Ben Goldey, a spokesperson for the agriculture committee, said in an email to KERA the bill "does not impact, decrease, or change any current SNAP benefits."

Changes to the TFP have been cost-neutral for more than 40 years, Goldey said. But Biden's updates to the program changed that in 2021, causing a nearly $300 billion expansion of SNAP over a 10-year period , according to the committee's summary of the plan.

"Our proposal would prevent a future administration from once again circumventing Congress and massively expanding the SNAP program," Goldey said. "Our proposal would ALSO prevent a future administration (a conservative one) from unilaterally decimating the program and slashing benefits."

The food security groups point to a Feeding Texas report from this year analyzing the most recent update to the Thrifty Food Plan that took effect in 2022 as evidence of the benefits of increased funding. With an estimated $1.5 billion increase in plan funding across the state, Texans received nearly 500 million more meals, and the increase supported more than 18,000 jobs, according to the report.

Jared Williams, vice president of government and external relations with TAFB, said the inflation approach fails to take into consideration families’ evolving food consumption patterns, preparation methods and time constraints.

“It not only limits the purchasing power for families, but it limits the quality and variety of foods that they're able to access through that benefit,” Williams said.

Got a tip? Email Toluwani Osibamowo at  [email protected] . You can follow Toluwani on X  @tosibamowo .

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Observe Memorial Day with these events in southern Maine

Tons of towns have parades and ceremonies happening Monday.

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Kids and adults gathered at the Memorial Day parade to honor and celebrate veterans in South Portland. Sofia Aldinio/ Staff Photographer

BATH 10 a.m. Monday. Parade begins at 200 Congress Ave. and concludes at Library Park and will be followed by a wreath-laying service at 11 a.m.

BERWICK 11 a.m. Monday. Parade begins at Berwick Town Hall/Sullivan Square and proceeds to Lord’s Cemetery by way of Wilson and Allen streets. After a ceremony there, the parade will continue down Saw Mill Hill Street with a pause at the Somersworth-Berwick Bridge for a brief memorial service for those lost at sea. The parade ends at Sullivan Square with a memorial service honoring area veterans.

BIDDEFORD-SACO Opening ceremony at 9:55 a.m. Monday at Saco City Hall. Parade starts at 10 a.m. from Saco City Hall and proceeds along Main Street and down York Hill into Biddeford, continues along Main Street, onto Alfred Street and finishes at Veteran’s Memorial Park with a closing ceremony at 10:45 a.m.

BRUNSWICK-TOPSHAM 9 a.m. Monday. Parade proceeds from Topsham Town Hall, pauses for observances while crossing the Brunswick-Topsham bridge and concludes at the Brunswick Mall.

CAPE ELIZABETH 9 a.m. Monday. Parade begins at the middle school parking lot, turns right on Scott Dyer Road, right onto Route 77 and ends at the village green adjacent to the town hall. A brief ceremony and laying of the wreath will be held at the Village Green after the parade.

CUMBERLAND 8 a.m. Monday. Kids run at Greely High School followed by 5K Run and Remember race at 8:30 a.m. Parade starts at 10 a.m. at Mabel I. Wilson School and ends at the veterans’ monument in Moss Side Cemetery in Cumberland Center, where a ceremony will be held at 10:30 a.m. Advertisement

FALMOUTH 10 a.m. Monday. Parade proceeds from 65 Depot Road (Falmouth American Legion) to Pine Grove Park, where a ceremony will be held.

FREEPORT 9:30 a.m. Monday. Parade proceeds from Holbrook Street, heads north on Main and makes a right onto School Street, then right onto Park Street, ending in Memorial Park. There will be a small ceremony in the Memorial Park starting at 10 a.m.

GORHAM 11 a.m. Monday. Parade starts at Village School (12 Robie St.) and ends at Eastern Cemetery on Johnson Road.

GRAY 11:30 a.m. Monday. Parade leaves the Russell School (8 Gray Park), proceeds to Shaker Road and continues to the Soldiers Monument at the intersection of Routes 26 and 3 for a wreath-laying ceremony. Parade continues north to the American Legion Post (15 Lewiston Road) for a closing ceremony.

LYMAN 1 p.m. Monday. Parade starts at Waterhouse Road/Mill Pond in Goodwins Mills and ends at the Lyman Town Hall on South Waterboro Road.

NEW GLOUCESTER 9 a.m. Monday. Parade leaves from Memorial Elementary School (86 Intervale Road) and heads down Intervale Road to Route 100/202 to Veterans Park for a memorial service. The parade will reconvene and go down Peacock Hill Road, then take a left on Gilmore Road. Advertisement

OLD ORCHARD BEACH 1 p.m. Monday. Parade starts at the corner of Ballpark Way and E. Emerson Cumming Boulevard and proceeds down Saco Avenue, Old Orchard Beach Street to First Street and ends at Veteran’s Memorial Park.

PORTLAND 2 p.m. Monday. The procession starts at Longfellow School (432 Stevens Ave.) and ends at Evergreen Cemetery for a commemoration ceremony.

SANFORD 10 a.m. Monday. The parade starts at the Sanford Armory (88 William Oscar Emery Drive), proceeds up Gowen Park Drive and ends at Central Park.

SCARBOROUGH 10 a.m. Monday. Parade starts at Scarborough High School, turns onto Route 114 and then Route 1, past town offices to the Maine Veterans Home and concludes with a ceremony there.

SOUTH PORTLAND 10:30 a.m. Monday. Parade starts at Southern Maine Community College parking lot, proceeds down Broadway to the Veterans Monument for a short Memorial Day recognition service.

WELLS 9 a.m. Monday. Parade starts at Wells High School (200 Sanford Road) and proceeds to Ocean View Cemetery for a ceremony and musical performances. Advertisement

WESTBROOK 10 a.m. Monday. Parade proceeds down Main Street and will be followed by a ceremony in Riverbank Park.

WINDHAM 9 a.m. Monday. Parade starts at Windham Town Hall and proceeds onto Route 202 towards Windham High School. At 10 a.m., there will be a ceremony in front of Windham’s Veterans Memorial Flagpole at Windham High School.

YARMOUTH 10 a.m. Monday. Parade leaves from Yarmouth High School (286 West Elm St.) and proceeds to the Memorial Green at Town Hall for a ceremony.

YORK 10 a.m. Monday. Parade starts near St. Christopher’s Church (4 Barrell Lane) and proceeds down York Street to York Town Hall.

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Opinion: We can do way better than the Gorham Connector

The wrap: farmers to return to monument square; hobbit-core restaurant planned for brunswick, skeletal remains found on gorham property, complaint may halt changes to casco bay ferry ticket prices, 2024 great falls balloon festival canceled, daily headlines.

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Sunak’s food security plan fails to fix immediate problems, says farming chief

National Farmers’ Union president warns food production is likely to drop next year and says farmers need help right now

Rishi Sunak’s plan to improve the UK’s food security will not help build farmer’s confidence in the short-term, the head of the country’s biggest farming body has said.

Food production was likely to drop next year, said Tom Bradshaw, the president of the National Farmers’ Union, who warned that the prime minister’s plan, published during the UK’s second annual Farm to Fork summit, failed to give farmers the solutions they needed.

On Tuesday, 70 food and farming businesses met at No 10 to discuss how to improve food security, as the government unveiled a plan to boost food production and security. The plan focused particularly on fruit and vegetables, the two food types most reliant on imports from abroad.

The new policies include changing planning laws to make it easier to build greenhouses and a replacement for the EU horticulture resilience scheme that would double the funding available to £80m a year.

In a briefing after the summit, Bradshaw said overall the changes would do little to fix the short-term challenges farmers currently faced.

He said: “I think that what’s missing from today, really. Today was more about the strategic long-term plan, it’s not about putting the building blocks in place that rebuild that confidence immediately.”

Last month, an annual survey by the NFU found farmers’ confidence was at its lowest since the first survey of its kind in 2010, which followed a winter of extreme weather when many farms flooded and farmers were unable to plant crops. There are also widespread concerns about the impact phasing out the EU’s basic payment scheme subsidies will have on farmers.

Bradshaw was keen to stress the importance of the Farm to Fork summit and said it marked a change from previous governments when it came to the importance of farming. However, he said: “I believe as we go into next year, we will have less food, [a] lower food security index than now.”

“I think that the government needs to take critical steps to get the industry on to a firmer footing, and willing to start that investment cycle. If they’re not doing that, then an industry that is not investing is not preparing for the future.”

The government has published its first ever food security index, which uses official data to paint a picture of Britain’s overall ability to produce enough food for its population.

The table revealed that the UK only produced 17% of its own fruit, and 55% of its own vegetables. Lamb and milk were the most secure foods, with producers respectively generating 7% and 5% more than the country needs.

Bradshaw welcomed the index but called on the government to begin setting food security targets for different food types. Other sector figures, however, cautioned that the index was based on old data.

Tom Lancaster, a land analyst at the Energy and Climate Intelligence Unit, said: “In only running to 2022, the new food security index is lagging behind the impacts of extreme weather and climate change that we’ve seen in the last 18 months.

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“To address this, they could have done some interim analysis or even provided some interim commentary, but clearly chose not to.”

The index also outlined the main risks to future food security but the government was widely criticised for listing climate change as a “longer-term risk”.

Dustin Benton, the policy director at the Green Alliance, said: “The past 12 months have been 0.7C higher than the 1990-2020 average. Higher temperatures are associated with the sorts of extreme weather that cuts food production. Climate risks are no longer just a long-term problem.”

Rob Percival, the head of food policy at the Soil Association, said: “Absurdly, climate change is described as a ‘longer-term’ risk, despite the steady ratcheting of climate extremes and the profound effects already being felt on the ground.”

Steve Barclay, the environment secretary, said: “Today’s announcements will turbocharge the growth of our horticultural sector, supporting the building of cutting-edge glasshouses and innovative farming techniques to put British fruit and vegetables on our plates all-year round.

“We will continue to invest in and support farmers to produce the best of British food to strengthen our food security, championing innovation in the sector.”

• Rishi Sunak
• Food safety

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