the presentation was very informative

How to Appreciate a Presentation in English: Phrases & Tips

In any professional or educational context, presentations are crucial to exchanging ideas and knowledge. So is appreciating people’s presentation regardless of an educational or professional context. Learning to appreciate a presentation enhances the speaker’s confidence and builds a supportive environment, fostering better communication and understanding.

To appreciate a presentation in English, use phrases like “Excellent job, your presentation was insightful” or “Your analysis was enlightening.” Be genuine, specific in compliments, and follow-up post-presentation. Employ encouraging body language and offer constructive feedback as well.

Are you looking for a book or a guide to help you learn and improve your English? You may try English Made Easy Volume One: A New ESL Approach: Learning English Through Pictures (Amazon Link) .

As you delve deeper into this article, you’ll find a wealth of phrases and practical tips to express appreciation more effectively. Each section is carefully designed to enhance your ability to give meaningful feedback. Continue reading to understand how each tip can be implemented, accompanied by relevant examples to provide a clear understanding.

Table of Contents

Boosting confidence, enhancing delivery, promoting mutual respect, enhancing communication, building a supportive culture, 1. general appreciation, 2. appreciating content, 3. complimenting presentation skills, #1 be genuine in your appreciation, #2 be specific in your compliments, #3 employ encouraging body language, #4 post-presentation follow-up, #5 constructive feedback, sample conversation: appreciating a presentation in english, in conclusion, 10 frequently asked questions related to appreciating a presentation in english, why is appreciation important.

Appreciation is a powerful tool that can significantly transform the landscape of communication and knowledge sharing, especially in the context of presentations. By providing genuine and thoughtful feedback, we not only acknowledge the effort and time invested by the speaker but also pave the way for an environment that cherishes learning and growth.

There are two key facets to understanding the role and impact of appreciation – it encourages speakers and fosters a positive environment.

1. To Encourage Speakers

Presentations often involve substantial research, planning, and preparation. Recognizing this effort is crucial in making the speaker feel acknowledged and appreciated. This recognition goes beyond simple words of praise; it’s a form of motivation that helps speakers enhance their performance and strive for better future endeavors.

When you appreciate a presentation, you are effectively instilling confidence in the speaker. This validation gives them a sense of accomplishment, which motivates them to improve their skills further.

Example: “I really enjoyed your presentation; you tied all the facts together. You should be proud of your effort.”

Appreciation also has a direct impact on the delivery of the presentation. Positive feedback encourages speakers to continue refining their presentation skills, which ultimately leads to more effective delivery of information in the future.

2. To foster a Positive Environment

Appreciation is a key ingredient in fostering a positive environment. It’s a catalyst for creating an atmosphere that values shared learning and mutual respect. It goes beyond benefiting just the speaker, as the ripple effects can be seen throughout the group or organization.

When presenters recognize their efforts, it uplifts their spirits and cultivates a culture of respect. The appreciation sets a precedent for other members to respect and value each other’s contributions.

By appreciating a presentation, you indirectly facilitate a more open and receptive form of communication. Presenters are more likely to be receptive to questions and discussions, which leads to a more engaging and interactive session.

Example: “Thank you for that enlightening presentation. It has given me a new perspective on [topic]. Let’s explore this further in the discussion.”

Appreciation fuels a sense of camaraderie and support among peers. It encourages everyone to support each other’s ideas and presentations, leading to a more collaborative and inclusive environment.

You can create a more engaging, supportive, and productive environment by implementing a culture of appreciation. It goes beyond just a simple ‘well done’ and can significantly enhance the overall communication process, making it more effective and rewarding for everyone involved.

Useful English Phrases for Appreciating a Presentation

Communicating appreciation effectively requires a well-curated arsenal of phrases. The right words can inspire, motivate, and contribute to a positive atmosphere of learning and cooperation. In the context of presentations, appreciation can be broadly categorized into three segments: General appreciation, appreciation for content, and complimenting presentation skills.

An overall appreciation of a presentation acknowledges the speaker’s effort and hard work. This recognition is especially encouraging for speakers, as it serves to validate their efforts. Here are some phrases that can be used to express general appreciation for a presentation.

• Excellent job on the presentation, it was very informative.
• Your presentation was outstanding, I was captivated throughout.
• Your talk was both engaging and illuminating.
• I must say, that was an impressive presentation.
• Your presentation was so captivating, I lost track of time.
• Well done, your presentation was very inspiring.
• Fantastic job, your presentation was thorough and comprehensive.
• I really enjoyed your presentation, it was high in quality and rich in content.
• Good job, the presentation was both informative and entertaining.
• Your presentation was remarkable, it was clear you put a lot of thought into it.
• I must commend your presentation skills, they were superb.
• Your presentation was exceptional, I found it very insightful.
• I appreciated your clarity and depth in the presentation.
• Great presentation, it was evident you knew your topic well.
• Your presentation was riveting, it kept me on the edge of my seat.
• Your presentation was noteworthy, it made me think in new ways.
• Brilliant work on your presentation, it was truly enlightening.
• Your presentation was well-delivered and very interesting.

Appreciating the content of a presentation is vital, as it shows the presenter that their research and analysis have been recognized. Here are some phrases to appreciate the content of a presentation.

• The facts you provided were well-researched and thought-provoking.
• Your deep dive into the impacts of climate change was thoroughly engaging.
• The data you provided on the recent economic trends was very enlightening.
• Your analysis was on point and made the topic of artificial intelligence more understandable.
• Your breakdown of the complexities of quantum physics was comprehensive and well-explained.
• You presented the information on the French Revolution very logical and clear.
• I was captivated by your insights on the evolution of digital marketing.
• Your in-depth research on the development of human rights was commendable.
• I appreciate the thorough analysis you provided on the global effects of COVID-19.
• Your case studies on successful startup businesses helped clarify your points.
• Your discussion on the influence of social media in politics was well-artificially and enlightening.
• I learned a great deal from your in-depth exploration of the philosophy of existentialism.
• Your approach to tackling the subject of mental health was refreshing and insightful.
• I really appreciated your fresh perspective on the challenges of space exploration.
• Your understanding of the principles of sustainable agriculture was evident in your presentation.
• Your commentary on the implications of the fourth industrial revolution was very insightful.
• Your detailed exploration of the cultural nuances in linguistics was very enriching.
• Your research on the historical implications of World War II was compelling and well-presented.

Complimenting presentation skills can motivate speakers to continue improving and honing their skills. Here are some phrases to compliment the presentation skills.

• Your presentation style was dynamic and captivating.
• The flow of your presentation was seamless and well-structured.
• Your command over the subject was impressive.
• The clarity of your speech made the content easily understandable.
• The way you involved the audience was commendable.
• I was impressed by your confident demeanor and eloquent speech.
• Your use of visuals was impactful and helped to explain the subject better.
• The way you handled questions was admirable.
• Your body language and gestures added to the effectiveness of the presentation.
• Your clear and concise speaking style held everyone’s attention.
• I was impressed by your ability to articulate complex concepts in a simple way.
• Your use of anecdotes and examples made your points more relatable.
• Your confident presentation style was infectious and engaging.
• Your skillful use of data visualization made complex data easy to understand.
• Your eye contact and positive demeanor enhanced your connection with the audience.
• Your pacing and rhythm during the presentation were spot on.
• The way you maintained audience engagement was impressive.
• Your enthusiasm for the topic was infectious and added to the presentation.

Armed with these phrases, you will be equipped to appreciate presentations effectively and constructively, thereby creating an environment that values effort, fosters mutual respect, and encourages continuous learning and improvement.

Tips for Appreciating a Presentation

Understanding how to express appreciation after a presentation goes beyond simply knowing what to say. It involves authenticity, clarity, and even body language. To truly resonate with the presenter, appreciation must be sincere, targeted, and expressed verbally and non-verbally.

Furthermore, continuing the dialogue after the presentation can cement your appreciation and encourage further interaction. Below, we explore these principles in more detail.

The foundation of effective appreciation lies in sincerity. An authentic compliment resonates far more with the speaker than generic praise. If you’re struggling to find a specific aspect to commend, you can always appreciate the presenter’s effort or the depth of research involved.

• I appreciate the effort you put into this presentation.
• It’s clear you’ve done an immense amount of research.
• You’ve obviously put a lot of time into this, and it shows.
• I can see the hard work you put into this presentation.
• Your dedication to the topic was evident.
• The energy you put into the presentation was commendable.
• Your commitment to making this presentation informative is appreciable.

Being specific in your compliments indicates that you were attentive and truly engaged in the presentation. It helps the presenter understand which aspects were particularly successful and impactful.

• Your explanation of the impact of deforestation on the global climate was really insightful.
• The way you presented the concept of Schrödinger’s cat made it easy to understand.
• Your discussion about the nuances of postmodern literature was truly enlightening.
• I found your insights on the psychological effects of social media very valuable.
• The part about the civil rights movement in the 1960s really stuck with me.
• Your interpretation of the theory of relativity was quite unique.
• Your presentation’s segment on the biochemical reactions involved in photosynthesis was particularly engaging.

Non-verbal cues are just as important as verbal ones. A smile, nod, or maintaining eye contact can significantly enhance the impact of your appreciation. Here is how different body languages work.

• A simple nod during the presentation shows your engagement.
• Maintaining eye contact during your feedback conveys sincerity.
• Smiling while expressing your appreciation makes it more uplifting.
• An open posture shows your receptiveness to the presenter’s ideas.
• Gesturing naturally as you speak demonstrates your enthusiasm.

After the presentation, a follow-up conversation, email, or note reinforces your appreciation and provides an opportunity for a more detailed discussion about the presentation. Some follow-up steps can be the following.

• Sending an email post-presentation to commend the speaker’s efforts.
• A one-on-one conversation about specific parts you found insightful.
• A handwritten note expressing your appreciation.
• Asking further questions about the topic shows your interest.
• Acknowledging the presenter in a group meeting or a public forum.

In addition to appreciation, offering constructive feedback is also beneficial. It helps the presenter identify areas of improvement and shows your commitment to their growth.

• Acknowledging a challenging area of the presentation and offering your thoughts.
• Providing gentle suggestions for improvement.
• Discussing any unanswered questions you had during the presentation.
• Sharing your thoughts on the pacing and structure of the presentation.
• Suggesting different methods or tools the presenter could use in the future.

By implementing these tips, your appreciation will be well-received and serve to encourage and motivate the presenter for their future presentations. It builds a supportive atmosphere that values shared learning and open communication.

Situation: After a business conference, Emma and Raj are discussing a presentation they just witnessed by a keynote speaker.

Emma: Raj, wasn’t that presentation by Dr. Williams absolutely captivating ?

Raj: Absolutely, Emma! I was thoroughly impressed by how he articulated his points. The way he structured the entire presentation made it so easy to follow.

Emma: Yes, and his use of visual aids and graphs really helped in understanding the complex data. It wasn’t just informative but also visually appealing .

Raj: I agree. His eloquence and command over the subject were evident. And the way he engaged the audience with questions and interactive polls was a masterstroke.

Emma: Absolutely! And I must say, his closing remarks were inspiring . It made me reflect on our current strategies and consider new approaches.

Raj: Me too. We should definitely commend him for such a stellar presentation . It was a learning experience.

Appreciating a presentation in English involves a combination of effective phrases, genuine admiration, and careful consideration of your body language and post-presentation interactions. By mastering the art of appreciation, you create a supportive environment that fosters learning, encourages presenters, and enhances communication.

Whether you’re applauding the presenter’s efforts, complimenting specific points, or providing constructive feedback, remember to be honest, specific, and encouraging. With the tips and phrases provided in this article, you’ll be well-equipped to appreciate presentations in a way that motivates and uplifts the speaker.

1. How can I start my appreciation for a presentation?

You can begin with phrases like, “I was thoroughly impressed by…” or “The presentation was truly enlightening because…”

2. What elements of a presentation should I focus on when appreciating?

Highlight the content , delivery , visual aids , structure , and the speaker’s engagement with the audience.

3. How can I comment on the presenter’s speaking skills?

Use terms like articulate , eloquent , clear , and engaging to describe their speaking skills.

4. How should I talk about the content of the presentation?

You can mention if it was informative , well-researched , relevant , and insightful .

5. Are there specific terms to describe the visual aids used in the presentation?

Yes, terms like clear , effective , relevant , and engaging can describe the visual aids.

6. How can I appreciate the structure of the presentation?

You can mention if it was well-organized , cohesive , and easy to follow .

7. What if there were interactive elements in the presentation?

Highlight how they enhanced engagement , facilitated understanding , and added value to the presentation.

8. How can I conclude my appreciation?

Summarize the key takeaways , express gratitude for the insights, and convey your eagerness for future presentations by the speaker.

9. Is it appropriate to provide constructive feedback along with appreciation?

Yes, but ensure your feedback is constructive , polite , and aimed at improvement .

10. Can I use the appreciation to reflect on personal or business implications?

Absolutely! Relating the presentation’s content to your own experiences or future strategies can be a testament to its impact.

Related Posts

How to ask for feedback in english at work, how to negotiate salary during an english job interview, 10 other ways to say “have a good day”, how to differently say, “it was a pleasure meeting you.”, niaj a a khan.

Niaj A A Khan is an ESL Instructor with over 8 years of experience in teaching & developing resources at different universities and institutes. Mr. Khan is also a passionate writer working on his first book, "Learn English at Ease."

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Thank Someone For a Speech or Presentation

It seems everyone I talk to wants me to express appreciation for your inspiring presentation last week. Your years of research, your depth of understanding of user interfaces, and your ability to present the subject in such an interesting way produced one of the most memorable evenings in our group's history. I personally appreciated your approach to anticipating users' intents. The subject intrigues me, and I plan to learn more. Please consider adding our group to your annual speaking tour. You are always welcome at our conference.

Thank you for speaking to the Doe Alumni yesterday evening. We are grateful for the time and effort you took to share your thoughts and experiences with the Doe Development office.

Since we are entering a new growth phase on our campus, your comments were very timely. I believe we can benefit immediately from the methods you suggested for recruiting more members. Your enthusiasm is contagious, and we hope to use your suggestions in our next campaign. Thank you again for your contribution.

Thank you for your stimulating speech at last month's meeting of the Springfield Genealogical Society. Your comments were especially helpful to those doing research in the British Isles. Many members were at a standstill in their progress, and your talk seemed to provide much needed help. Thanks again for a truly memorable evening. We hope you can join us again.

Please accept our sincere appreciation for the outstanding presentation you made to the Springfield Women's Club about your experiences in China. It was very interesting to hear about your experience teaching in the university there. Your stories about your Chinese colleagues were fascinating. The slides you showed gave us a close look at the land, culture, and people that we couldn't have gained in any other way. Thank you so much for sharing your time and experiences with us. We all agreed that your lecture was the most interesting we have had this year.

I would like to personally thank you for your presentation to the Kansas Education Association Conference in October. Judging from the comments of those who attended, the conference was very successful. Most of the credit goes to you and the others who gave such interesting presentations.

We hope that you will want to be involved in our conference next year. We will send you a call-for-presenters form as we get closer to next year's convention. We were pleased to have your participation in this outstanding conference, and we thank you for your valuable contribution.

Thank you for taking the time to speak to our student body on the dangers of drug abuse. I felt that your remarks on prescription drug use and abuse were especially timely.

We truly appreciate parents like you who are willing to give their time and talents to enrich the lives of our young people.

I appreciated the remarks you made at the City Council meeting on Tuesday. You had clearly researched the subject, and many of us felt that yours was a voice of sanity in the midst of an emotional and divisive discussion. I wish that more people would try to see all sides of the issues that come up.

No matter how the final vote goes, I want you to know that what you said had a significant impact on many of us. Thank you.

How to Write this Thank-You Letter: Expert Tips and Guidelines

Whether you are writing a thank you note out of duty or from your personal desire to express thanks, use a sincere tone. Mention specific details and show that the speech or presentation did have an effect.

• Thank and compliment the speaker(s) or presenter(s).
• Express congratulations for an excellent performance, and point out some of the more memorable parts. If the performance was only mediocre, simply thank the person(s) for participating in the program.
• Close with a second compliment or expression of appreciation.

Write Your thank-you in Minutes: Easy Step-by-Step Guide with Sample Sentences and Phrases

1 thank and compliment the speaker(s) or presenter(s)., sample sentences for step 1.

• On behalf of the members of the local Chamber of Commerce, I want to thank you for your insightful presentation yesterday.
• As chairperson for our County Fair entertainment committee, I want to thank your dance group for their delightful performance. They won the hearts of the entire audience.
• Many thanks for addressing our group on your unwed mothers' program. You are doing a wonderful service.
• The members of our book club would like to thank you for speaking to us last Thursday.
• Your lecture on new technologies for the 21st Century at our symposium last week was very interesting and informative; in fact, it was the highlight of the evening.
• Thanks for an excellent presentation. Your address to our company yesterday evening has everyone talking today.
• Thank you for the inspiring sermon that you delivered on Easter Sunday. Your message was exactly what I needed to hear.

Key Phrases for Step 1

• appreciate the time you took
• for being with us
• for sharing your
• for an outstanding presentation
• for participating so effectively
• for your thought-provoking
• for your delightful
• for helping us recognize
• for providing us with
• for accepting this assignment
• highlight of the
• hold you in such high regard
• how much we appreciated
• interesting and informative
• know how busy you are
• many thanks for
• on behalf of the
• thank you for
• volunteering your time to
• want you to know how much
• was exactly what I needed to hear
• was very kind of you to
• was a pleasure to listen to
• would like to extend my thanks

2 Express congratulations for an excellent performance, and point out some of the more memorable parts. If the performance was only mediocre, simply thank the person(s) for participating in the program.

Sample sentences for step 2.

• Your talk was particularly appropriate at this time when we are considering new initiatives for expanding growth. Many of us were especially interested in your analysis of water resources available to sustain growth.
• I believe the quality and variety of their dances have set new levels of expectation for future performers.
• Several in our group have expressed appreciation for the information you presented on adoptions and educational counseling. Most were unaware of the services that are available.
• We know how busy you are, so we are grateful that you would take the time to prepare and spend an evening with us.
• Our audience was intrigued by the new possibilities for global communication. We truly are becoming a global village.
• Several of our people are looking at ways that we might implement some of your suggestions. The consensus is that they would like you to return next year as a follow-up to this event. Let me know if that is a possibility for January.
• Often we are too close to our problems to view them with the clarity that someone else would. I recognize now that I must change the way I respond to my daughter's challenges.

Key Phrases for Step 2

• a very stimulating experience
• appreciated your participation
• audience was intrigued by
• consensus of opinion is
• everybody is talking about
• found ourselves identifying with
• has given rise to
• have a wonderful gift for
• held the children's attention
• identifying ways to apply
• informative and enlightening
• look forward to implementing
• made a lasting impression on
• most were unaware that
• several in our group have
• the time you took to
• touched on so many critical areas
• were particularly intrigued by
• were so pleased with
• were enthralled by your
• were especially interested in
• were previously unaware of
• your insights into

3 Close with a second compliment or expression of appreciation.

Sample sentences for step 3.

• Thanks again for helping to make our monthly meeting so rewarding.
• We hope you will be able to join us again next year.
• Thank you for helping us become more aware of the problems and the ways we can help solve them.
• We hope you will consent to speak to us again, perhaps next year.
• Many thanks from all of us.
• I am grateful for the time you spend in careful preparation to present us with meaningful weekly sermons.

Key Phrases for Step 3

• a most worthwhile experience
• able to join us again
• accept our invitation to
• carry on the tradition of
• for making our meeting so
• for so generously volunteering to
• hope you will be able to
• hope you will consent to
• innovative approach to
• it was a privilege to
• look forward to
• many thanks from all of us
• played a major role in
• so many people benefited from
• such a special occasion
• to bring us this important message
• to share your expertise
• was a superb presentation
• was the high point of
• wish to invite you to

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

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How to Give an Informative Presentation: What to say and do

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23 comments.

I am the first to point out that it was a good lesson. Thanks Benjamin.

9/9 Thanks a lot,Mr.Benjamin for actual advice how easily we go from a nervous, intermediate speaker to an advanced learner who has command of the language and the attention of the audience.

Hello, Janyl! You’re so diligent English learner. Would you like to have me as your pen friend to improve our communicational skills together?

Hi,Zhanna with pleasure

I did not have time to take the lecture, I just went straight to attempted the quiz and i scored 78.

Thank you very much indeed!

Chelsea is not what it was before, but after they won dirty Leeds today I can’t see them finishing below 11th now.

You are an amazing teacher sir…. i wish i had great teacher like you in my early school education..

from pakistan

Hello…I’d like to brush my speaking up. Is there anyone else who is interested in speaking to me on a regular basis? My whatsapp number is +88 01812788727. Thank you.

Yes ,I am really interested in it. I’ve been looking for an English speaking colleague so that will help in improving my English skills

Exellent lesson as always. Thanks.

It is a little difficult.

Thank you very much

Great Lesson Benjamin,

It’s a good idea you give us sentences in order to be more polite in different situations.

I am actually new in this Forum but I’ve grown interest in it. I want to boost up my English speaking skill.

Good job! Thanks a milliom.

I acert on answor

Hello dear Bejamin! I got 7 of 10. It is a quite hard topic , so I’ll repeat it later again. Thanks!

wow!got 89, 8/9 thank you very Benjamin for your lesson,.. helpful tips so to speak..

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Informative Presentations: Strategies for Success

Shahid shahmiri.

The world has entered an era in which information is shared at lightning speed. This means that it is more important than ever for you to convey your ideas to others effectively. Your ability to do so will directly impact your success as a professional and shape the way people perceive you.

If you are looking for new ways to improve your presentation skills, this article can help! We’ll review some of the most effective strategies for creating informative presentations and explain how each technique works.

We will also provide examples from real-life scenarios so that you can see how presentation tips fit into many different types of situations.

Understanding Your Audience

You can’t tailor your presentation to an audience if you don’t know who they are. Before you begin writing and rehearsing your great presentation , take some time to analyze the audience’s background and knowledge level.

Who are they? What do they already know about the topic? How much time will they have to devote to learning new information?

If this is an internal presentation at work focused on employee recognition , what queries might arise from colleagues unfamiliar with the topic? In a workplace where employee recognition is paramount, it’s essential to address any potential gaps in understanding through clear communication.

Once you’ve identified these factors and any others relevant to your situation, it’s time for some audience analysis!

It’s important here not just because it will help inform how best for presenters to deliver their message but also because understanding their expectations helps ensure success in achieving their goals when using this strategy.

Structuring Your Presentation

Structuring your presentation is pivotal in ensuring that your information is conveyed effectively and coherently.

A well-structured presentation guides your audience through the content logically, making it easier for them to follow and retain the information. 

Start with a clear introduction that sets the context and outlines the objectives of the presentation. This could include a brief overview of the topic, the key questions you’ll address, or the main points you plan to cover. 

The body of your presentation should then follow a logical sequence, with each point or idea building upon the previous one. 

It’s crucial here to segment the information into digestible chunks, using headings or transitions to signal shifts in focus or new sections.

For example, in a presentation on climate change, you might start with an introduction that highlights the current state of the global climate, followed by sections detailing causes, impacts, and potential solutions.  Each section should be clearly defined and flow naturally into the next. Similarly, in a corporate training presentation on new software, start with an introduction to the software, followed by sections on its features, usage, and benefits.  Conclude with a summary that reinforces the key takeaways and, if applicable, a call to action. This structured approach not only aids in delivering the content more effectively but also helps the audience to process and remember the information presented.

Using storytelling techniques to enhance information retention.

Using storytelling techniques in informative presentations can significantly enhance information retention by creating a more engaging and relatable experience for the audience. 

Stories have the power to transform abstract concepts into tangible narratives that the audience can connect with on a personal level. 

By embedding your key points within a story, you make the information more memorable. For instance, if you are presenting on technological advancements, you can narrate the journey of a specific innovation, from its inception to its current application, highlighting challenges and milestones along the way. 

This approach makes the content more relatable and easier to recall than simply stating facts and figures.

Another effective use of storytelling is to incorporate real-life case studies or anecdotes that exemplify your main points. 

For example, in a presentation about the importance of cybersecurity, sharing a story about a company that faced significant challenges due to a data breach can illustrate the real-world consequences of neglecting cybersecurity.  Similarly, in a medical presentation about a specific health condition, you can use patient stories to depict how the condition affects individuals’ lives, making the medical data presented more impactful and humanizing the information. These storytelling techniques not only aid in keeping the audience engaged but also help them remember the information long after the presentation has ended.

Delivering with Clarity and Confidence

Delivering a presentation with clarity and confidence is essential to ensure your message resonates effectively with your audience. 

Clarity in presentation comes from concise, well-articulated speech and a focused message. Avoid overloading your audience with jargon or overly complex terminology; instead, use simple language and explain concepts clearly. 

For instance, if you’re presenting a financial report, instead of just quoting figures and percentages, explain what they mean in a context that’s relevant to your audience.  Confidence in delivery is equally important and can significantly enhance the impact of your presentation. This involves maintaining good posture, making eye contact, and using a steady, assured voice. Remember, confidence is often perceived as competence. Practicing your presentation beforehand is key to delivering it with confidence. Familiarity with your content reduces the likelihood of getting flustered or losing your train of thought.  For example, a teacher giving a lecture on a complex subject like quantum physics can practice explaining the concepts in layman’s terms, ensuring they’re prepared to address any confusion. 

In a business scenario, rehearsing a sales pitch presentation can help identify the strongest arguments and refine the delivery for maximum persuasion.  Record yourself if possible, as this can help identify areas for improvement in both clarity and confidence.  Ultimately, a clear and confident delivery not only makes your presentation more engaging but also helps establish your credibility as a speaker.

Read more on types of presentations: https://www.customshow.com/types-of-presentations/

Engaging the Audience

To create an engaging presentation, you’ll need to incorporate interactive elements into your presentation deck . 

You can do this by asking questions of the audience and encouraging them to participate in the presentation. 

For example, if you’re presenting a new product and have some statistics about it, ask your audience how they would use it or which features they would find most useful. 

Utilizing Technology

Technology can transform a standard presentation into an interactive, dynamic experience. For example, incorporating multimedia elements such as videos , SVGs , animations, or interactive graphs can make complex data more digestible and engaging. 

Tools like AR (Augmented Reality) and VR (Virtual Reality) can take this a step further, offering immersive experiences that are particularly effective in fields like architecture or medicine, where visualizing in three dimensions enhances understanding. 

Furthermore, presentation software with built-in analytics, such as CustomShow , can provide valuable feedback on audience engagement, helping you refine future presentations.

Another aspect of technology in presentations is the use of online platforms for wider accessibility. 

Platforms like Zoom or Microsoft Teams not only facilitate remote presentations but also offer features like screen sharing, real-time polling, and Q&A sessions, making it easier to interact with your audience regardless of their location. 

In educational settings, teachers can use platforms like Google Classroom or Kahoot to create interactive, collaborative learning experiences. 

In the corporate world, sales teams can leverage CRM integrations with presentation tools to tailor pitches to specific clients, using data-driven insights. 

By embracing these technological tools, presenters can ensure their messages are not just heard but also experienced more engagingly and memorably.

Practicing and Rehearsing

Practicing and rehearsing are essential to delivering a successful presentation . In addition to practicing your content, you should also practice your delivery. 

This means developing a clear speaking style and pace that helps you keep the audience engaged throughout your talk. 

It also means practicing facial expressions, gestures and other nonverbal behaviors that make up your body language.

Practice makes perfect! It’s important to get feedback from others before giving a public presentation because they can point out things that you may not have noticed or considered yourself, such as whether there are any awkward pauses between sentences during practice sessions (which might indicate that more time needs to be spent on editing).

Evaluating Your Presentation

Evaluating your presentation post-delivery is a critical step in honing your skills and ensuring your message delivery.

One of the most direct methods of evaluation is gathering feedback from the audience. This is possible through post-presentation surveys, feedback forms, or even informal conversations. 

For instance, after a corporate training session, a feedback form can help assess whether the employees found the content relevant and understandable. Another method of self-evaluation involves reflecting on your performance. Reviewing a recording of your presentation can be incredibly insightful.  It allows you to observe your body language, tone of voice, and overall delivery from the audience’s perspective.  For example, a keynote speaker at a conference can watch their recorded session to assess areas such as audience engagement, timing, and clarity of message. 

Additionally, analyzing audience engagement metrics, such as the number of questions asked, participation in interactive polls, or even social media responses, can offer quantitative insights into the impact of your presentation. 

Through a combination of self-reflection and audience feedback, you can gain a comprehensive understanding of your presentation’s strengths and areas for improvement.

The key to an informative presentation is being able to provide the audience with new information that they can use in their everyday lives. Take a look how  CustomShow could help  in your sales situations.

Ready for a demo?

Let us show you how customshow does so much more than powerpoint & google slides for your business presentations..

Presentations to Inform

Creating an informative presentation, learning objectives.

By the end of this section, you will be able to:

• Discuss the parts of an informational presentation.
• Understand the five parts of any presentation.

An informational presentation is common request in business and industry. It’s the verbal and visual equivalent of a written report. Information sharing is part of any business or organization. Informative presentations serve to present specific information for specific audiences for specific goals or functions. The type of presentation is often identified by its primary purpose or function. Informative presentations are often analytical or involve the rational analysis of information. Sometimes they simply “report the facts” with no analysis at all, but still need to communicate the information in a clear and concise format. While a presentation may have conclusions, propositions, or even a call to action, the demonstration of the analysis is the primary function.

A sales report presentation, for example, is not designed to make a sale. It is, however, supposed to report sales to date and may forecast future sales based on previous trends.

An informative presentation does not have to be a formal event, though it can be. It can be generic and nonspecific to the audience or listener, but the more you know about your audience, the better. When you tailor your message to that audience, you zero in on your target and increase your effectiveness. The emphasis is on clear and concise communication, but it may address several key questions:

• Topic: Product or Service?
• Who are you?
• Who is the target market?
• What is the revenue model?
• What are the specifications?
• How was the information gathered?
• How does the unit work?
• How does current information compare to previous information?

Table 13.2 “Presentation Components and Their Functions” lists the five main parts or components of any presentation. McLean, S. (2003). The basics of speech communication . Boston: Allyn & Bacon.

Table 13.2 Presentation Components and Their Functions

You will need to address the questions to establish relevance and meet the audience’s needs. The five parts of any speech will serve to help you get organized.

Sample Speech Guidelines

Imagine that you have been assigned to give an informative presentation lasting five to seven minutes. Follow the guidelines in Table 13.3 “Sample Speech Guidelines” and apply them to your presentation.

Table 13.3 Sample Speech Guidelines

KEY TAKEAWAY

• Write a brief summary of a class or presentation you personally observed recently; include what you learned. Compare with classmates.
• Search online for an informative speech or presentation that applies to business or industry. Indicate one part or aspect of the presentation that you thought was effective and one you would improve. Provide the link to the presentation in your post or assignment.
• Pick a product or service and come up with a list of five points that you could address in a two-minute informative speech. Place them in rank order and indicate why.
• With the points discussed in this chapter in mind, observe someone presenting a speech. What elements of their speech could you use in your speech? What elements would you not want to use? Why? Compare with a classmate.
• Communication For Business Success. Authored by : anonymous. Located at : http://2012books.lardbucket.org/books/communication-for-business-success/ . License : CC BY-NC-SA: Attribution-NonCommercial-ShareAlike

Planning and Presenting an Informative Speech

In this guide, you can learn about the purposes and types of informative speeches, about writing and delivering informative speeches, and about the parts of informative speeches.

Purposes of Informative Speaking

Informative speaking offers you an opportunity to practice your researching, writing, organizing, and speaking skills. You will learn how to discover and present information clearly. If you take the time to thoroughly research and understand your topic, to create a clearly organized speech, and to practice an enthusiastic, dynamic style of delivery, you can be an effective "teacher" during your informative speech. Finally, you will get a chance to practice a type of speaking you will undoubtedly use later in your professional career.

The purpose of the informative speech is to provide interesting, useful, and unique information to your audience. By dedicating yourself to the goals of providing information and appealing to your audience, you can take a positive step toward succeeding in your efforts as an informative speaker.

Major Types of Informative Speeches

In this guide, we focus on informative speeches about:

These categories provide an effective method of organizing and evaluating informative speeches. Although they are not absolute, these categories provide a useful starting point for work on your speech.

In general, you will use four major types of informative speeches. While you can classify informative speeches many ways, the speech you deliver will fit into one of four major categories.

Speeches about Objects

Speeches about objects focus on things existing in the world. Objects include, among other things, people, places, animals, or products.

Because you are speaking under time constraints, you cannot discuss any topic in its entirety. Instead, limit your speech to a focused discussion of some aspect of your topic.

Some example topics for speeches about objects include: the Central Intelligence Agency, tombstones, surgical lasers, Franklin Delano Roosevelt, the pituitary gland, and lemmings.

To focus these topics, you could give a speech about Franklin Delano Roosevelt and efforts to conceal how he suffered from polio while he was in office. Or, a speech about tombstones could focus on the creation and original designs of grave markers.

Speeches about Processes

Speeches about processes focus on patterns of action. One type of speech about processes, the demonstration speech, teaches people "how-to" perform a process. More frequently, however, you will use process speeches to explain a process in broader terms. This way, the audience is more likely to understand the importance or the context of the process.

A speech about how milk is pasteurized would not teach the audience how to milk cows. Rather, this speech could help audience members understand the process by making explicit connections between patterns of action (the pasteurization process) and outcomes (a safe milk supply).

Other examples of speeches about processes include: how the Internet works (not "how to work the Internet"), how to construct a good informative speech, and how to research the job market. As with any speech, be sure to limit your discussion to information you can explain clearly and completely within time constraints.

Speeches about Events

Speeches about events focus on things that happened, are happening, or will happen. When speaking about an event, remember to relate the topic to your audience. A speech chronicling history is informative, but you should adapt the information to your audience and provide them with some way to use the information. As always, limit your focus to those aspects of an event that can be adequately discussed within the time limitations of your assignment.

Examples of speeches about events include: the 1963 Civil Rights March on Washington, Groundhog's Day, the Battle of the Bulge, the World Series, and the 2000 Presidential Elections.

Speeches about Concepts

Speeches about concepts focus on beliefs, ideas, and theories. While speeches about objects, processes, and events are fairly concrete, speeches about concepts are more abstract. Take care to be clear and understandable when creating and presenting a speech about a concept. When selecting a concept, remember you are crafting an informative speech. Often, speeches about concepts take on a persuasive tone. Focus your efforts toward providing unbiased information and refrain from making arguments. Because concepts can be vague and involved, limit your speech to aspects that can be readily explained and understood within the time limits.

Some examples of topics for concept speeches include: democracy, Taoism, principles of feminism, the philosophy of non-violent protest, and the Big Bang theory.

Strategies for Selecting a Topic

In many cases, circumstances will dictate the topic of your speech. However, if the topic has not been assigned or if you are having difficulty figuring out how to frame your topic as an informative speech,the following may be useful.

Begin by thinking of your interests. If you have always loved art, contemplate possible topics dealing with famous artists, art works, or different types of art. If you are employed, think of aspects of your job or aspects of your employer's business that would be interesting to talk about. While you cannot substitute personal experience for detailed research, your own experience can supplement your research and add vitality to your presentation. Choose one of the items below to learn more about selecting a topic.

Learn More about an Unfamiliar Topic

You may benefit more by selecting an unfamiliar topic that interests you. You can challenge yourself by choosing a topic you'd like to learn about and to help others understand it. If the Buddhist religion has always been an interesting and mysterious topic to you, research the topic and create a speech that offers an understandable introduction to the religion. Remember to adapt Buddhism to your audience and tell them why you think this information is useful to them. By taking this approach, you can learn something new and learn how to synthesize new information for your audience.

Think about Previous Classes

You might find a topic by thinking of classes you have taken. Think back to concepts covered in those classes and consider whether they would serve as unique, interesting, and enlightening topics for the informative speech. In astronomy, you learned about red giants. In history, you learned about Napoleon. In political science, you learned about The Federalist Papers. Past classes serve as rich resources for informative speech topics. If you make this choice, use your class notes and textbook as a starting point. To fully develop the content, you will need to do extensive research and perhaps even a few interviews.

Talk to Others

Topic selection does not have to be an individual effort. Spend time talking about potential topics with classmates or friends. This method can be extremely effective because other people can stimulate further ideas when you get stuck. When you use this method, always keep the basic requirements and the audience in mind. Just because you and your friend think home-brew is a great topic does not mean it will enthrall your audience or impress your instructor. While you talk with your classmates or friends, jot notes about potential topics and create a master list when you exhaust the possibilities. From this list, choose a topic with intellectual merit, originality, and potential to entertain while informing.

Framing a Thesis Statement

Once you settle on a topic, you need to frame a thesis statement. Framing a thesis statement allows you to narrow your topic, and in turns allows you to focus your research in this specific area, saving you time and trouble in the process.

Selecting a topic and focusing it into a thesis statement can be a difficult process. Fortunately, a number of useful strategies are available to you.

Thesis Statement Purpose

The thesis statement is crucial for clearly communicating your topic and purpose to the audience. Be sure to make the statement clear, concise, and easy to remember. Deliver it to the audience and use verbal and nonverbal illustrations to make it stand out.

Strategies For Framing a Thesis Statement

Focus on a specific aspect of your topic and phrase the thesis statement in one clear, concise, complete sentence, focusing on the audience. This sentence sets a goal for the speech. For example, in a speech about art, the thesis statement might be: "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh." This statement establishes that the speech will inform the audience about the early works of one great artist. The thesis statement is worded conversationally and included in the delivery of the speech.

Thesis Statement and Audience

The thesis appears in the introduction of the speech so that the audience immediately realizes the speaker's topic and goal. Whatever the topic may be, you should attempt to create a clear, focused thesis statement that stands out and could be repeated by every member of your audience. It is important to refer to the audience in the thesis statement; when you look back at the thesis for direction, or when the audience hears the thesis, it should be clear that the most important goal of your speech is to inform the audience about your topic. While the focus and pressure will be on you as a speaker, you should always remember that the audience is the reason for presenting a public speech.

Avoid being too trivial or basic for the average audience member. At the same time, avoid being too technical for the average audience member. Be sure to use specific, concrete terms that clearly establish the focus of your speech.

Thesis Statement and Delivery

When creating the thesis statement, be sure to use a full sentence and frame that sentence as a statement, not as a question. The full sentence, "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh," provides clear direction for the speech, whereas the fragment "van Gogh" says very little about the purpose of the speech. Similarly, the question "Who was Vincent van Gogh?" does not adequately indicate the direction the speech will take or what the speaker hopes to accomplish.

If you limit your thesis statement to one distinct aspect of the larger topic, you are more likely to be understood and to meet the time constraints.

Researching Your Topic

As you begin to work on your informative speech, you will find that you need to gather additional information. Your instructor will most likely require that you locate relevant materials in the library and cite those materials in your speech. In this section, we discuss the process of researching your topic and thesis.

Conducting research for a major informative speech can be a daunting task. In this section, we discuss a number of strategies and techniques that you can use to gather and organize source materials for your speech.

Gathering Materials

Gathering materials can be a daunting task. You may want to do some research before you choose a topic. Once you have a topic, you have many options for finding information. You can conduct interviews, write or call for information from a clearinghouse or public relations office, and consult books, magazines, journals, newspapers, television and radio programs, and government documents. The library will probably be your primary source of information. You can use many of the libraries databases or talk to a reference librarian to learn how to conduct efficient research.

Taking Notes

While doing your research, you may want to carry notecards. When you come across a useful passage, copy the source and the information onto the notecard or copy and paste the information. You should maintain a working bibliography as you research so you always know which sources you have consulted and so the process of writing citations into the speech and creating the bibliography will be easier. You'll need to determine what information-recording strategies work best for you. Talk to other students, instructors, and librarians to get tips on conducting efficient research. Spend time refining your system and you will soon be able to focus on the information instead of the record-keeping tasks.

Citing Sources Within Your Speech

Consult with your instructor to determine how much research/source information should be included in your speech. Realize that a source citation within your speech is defined as a reference to or quotation from material you have gathered during your research and an acknowledgement of the source. For example, within your speech you might say: "As John W. Bobbitt said in the December 22, 1993, edition of the Denver Post , 'Ouch!'" In this case, you have included a direct quotation and provided the source of the quotation. If you do not quote someone, you might say: "After the first week of the 1995 baseball season, attendance was down 13.5% from 1994. This statistic appeared in the May 7, 1995, edition of the Denver Post ." Whatever the case, whenever you use someone else's ideas, thoughts, or words, you must provide a source citation to give proper credit to the creator of the information. Failure to cite sources can be interpreted as plagiarism which is a serious offense. Upon review of the specific case, plagiarism can result in failure of the assignment, the course, or even dismissal from the University. Take care to cite your sources and give credit where it is due.

Creating Your Bibliography

As with all aspects of your speech, be sure to check with your instructor to get specific details about the assignment.

Generally, the bibliography includes only those sources you cited during the speech. Don't pad the bibliography with every source you read, saw on the shelf, or heard of from friends. When you create the bibliography, you should simply go through your complete sentence outline and list each source you cite. This is also a good way to check if you have included enough reference material within the speech. You will need to alphabetize the bibiography by authors last name and include the following information: author's name, article title, publication title, volume, date, page number(s). You may need to include additional information; you need to talk with your instructor to confirm the required bibliographical format.

Some Cautions

When doing research, use caution in choosing your sources. You need to determine which sources are more credible than others and attempt to use a wide variety of materials. The broader the scope of your research, the more impressive and believable your information. You should draw from different sources (e.g., a variety of magazines-- Time, Newsweek, US News & World Report, National Review, Mother Jones ) as well as different types of sources (i.e., use interviews, newspapers, periodicals, and books instead of just newspapers). The greater your variety, the more apparent your hard work and effort will be. Solid research skills result in increased credibility and effectiveness for the speaker.

Structuring an Informative Speech

Typically, informative speeches have three parts:

Introduction

In this section, we discuss the three parts of an informative speech, calling attention to specific elements that can enhance the effectiveness of your speech. As a speaker, you will want to create a clear structure for your speech. In this section, you will find discussions of the major parts of the informative speech.

The introduction sets the tone of the entire speech. The introduction should be brief and to-the-point as it accomplishes these several important tasks. Typically, there are six main components of an effective introduction:

Attention Getters

Thesis statement, audience adaptation, credibility statement, transition to the body.

As in any social situation, your audience makes strong assumptions about you during the first eight or ten seconds of your speech. For this reason, you need to start solidly and launch the topic clearly. Focus your efforts on completing these tasks and moving on to the real information (the body) of the speech. Typically, there are six main components of an effective introduction. These tasks do not have to be handled in this order, but this layout often yields the best results.

The attention-getter is designed to intrigue the audience members and to motivate them to listen attentively for the next several minutes. There are infinite possibilities for attention-getting devices. Some of the more common devices include using a story, a rhetorical question, or a quotation. While any of these devices can be effective, it is important for you to spend time strategizing, creating, and practicing the attention-getter.

Most importantly, an attention-getter should create curiosity in the minds of your listeners and convince them that the speech will be interesting and useful. The wording of your attention-getter should be refined and practiced. Be sure to consider the mood/tone of your speech; determine the appropriateness of humor, emotion, aggressiveness, etc. Not only should the words get the audiences attention, but your delivery should be smooth and confident to let the audience know that you are a skilled speaker who is prepared for this speech.

The crowd was wild. The music was booming. The sun was shining. The cash registers were ringing.

This story-like re-creation of the scene at a Farm Aid concert serves to engage the audience and causes them to think about the situation you are describing. Touching stories or stories that make audience members feel involved with the topic serve as good attention-getters. You should tell a story with feeling and deliver it directly to the audience instead of reading it off your notecards.

Example Text : One dark summer night in 1849, a young woman in her 20's left Bucktown, Maryland, and followed the North Star. What was her name? Harriet Tubman. She went back some 19 times to rescue her fellow slaves. And as James Blockson relates in a 1984 issue of National Geographic , by the end of her career, she had a $40,000.00 price on her head. This was quite a compliment from her enemies (Blockson 22).

Rhetorical Question

Rhetorical questions are questions designed to arouse curiosity without requiring an answer. Either the answer will be obvious, or if it isn't apparent, the question will arouse curiosity until the presentation provides the answer.

An example of a rhetorical question to gain the audiences attention for a speech about fly-fishing is, "Have you ever stood in a freezing river at 5 o'clock in the morning by choice?"

Example Text: Have you ever heard of a railroad with no tracks, with secret stations, and whose conductors were considered criminals?

A quotation from a famous person or from an expert on your topic can gain the attention of the audience. The use of a quotation immediately launches you into the speech and focuses the audience on your topic area. If it is from a well-known source, cite the author first. If the source is obscure, begin with the quote itself.

Example Text : "No day dawns for the slave, nor is it looked for. It is all night--night forever . . . ." (Pause) This quote was taken from Jermain Loguen, a fugitive who was the son of his Tennessee master and a slave woman.

Unusual Statement

Making a statement that is unusual to the ears of your listeners is another possibility for gaining their attention.

Example Text : "Follow the drinking gourd. That's what I said, friend, follow the drinking gourd." This phrase was used by slaves as a coded message to mean the Big Dipper, which revealed the North Star, and pointed toward freedom.

You might chose to use tasteful humor which relates to the topic as an effective way to attract the audience both to you and the subject at hand.

Example Text : "I'm feeling boxed in." [PAUSE] I'm not sure, but these may have been Henry "Box" Brown's very words after being placed on his head inside a box which measured 3 feet by 2 feet by 2 1\2 feet for what seemed to him like "an hour and a half." He was shipped by Adams Express to freedom in Philadelphia (Brown 60,92; Still 10).

Shocking Statistic

Another possibility to consider is the use of a factual statistic intended to grab your listener's attention. As you research the topic you've picked, keep your eyes open for statistics that will have impact.

Example Text : Today, John Elway's talents are worth millions, but in 1840 the price of a human life, a slave, was worth $1,000.00.

Example Text : Today I'd like to tell you about the Underground Railroad.

In your introduction, you need to adapt your speech to your audience. To keep audience members interested, tell them why your topic is important to them. To accomplish this task, you need to undertake audience analysis prior to creating the speech. Figure out who your audience members are, what things are important to them, what their biases may be, and what types of subjects/issues appeal to them. In the context of this class, some of your audience analysis is provided for you--most of your listeners are college students, so it is likely that they place some value on education, most of them are probably not bathing in money, and they live in Colorado. Consider these traits when you determine how to adapt to your audience.

As you research and write your speech, take note of references to issues that should be important to your audience. Include statements about aspects of your speech that you think will be of special interest to the audience in the introduction. By accomplishing this task, you give your listeners specific things with which they can identify. Audience adaptation will be included throughout the speech, but an effective introduction requires meaningful adaptation of the topic to the audience.

You need to find ways to get the members of your audience involved early in the speech. The following are some possible options to connect your speech to your audience:

Reference to the Occasion

Consider how the occasion itself might present an opportunity to heighten audience receptivity. Remind your listeners of an important date just passed or coming soon.

Example Text : This January will mark the 130th anniversary of a "giant interracial rally" organized by William Still which helped to end streetcar segregation in the city of Philadelphia (Katz i).

Reference to the Previous Speaker

Another possibility is to refer to a previous speaker to capitalize on the good will which already has been established or to build on the information presented.

Example Text : As Alice pointed out last week in her speech on the Olympic games of the ancient world, history can provide us with fascinating lessons.

The credibility statement establishes your qualifications as a speaker. You should come up with reasons why you are someone to listen to on this topic. Why do you have special knowledge or understanding of this topic? What can the audience learn from you that they couldn't learn from someone else? Credibility statements can refer to your extensive research on a topic, your life-long interest in an issue, your personal experience with a thing, or your desire to better the lives of your listeners by sifting through the topic and providing the crucial information.

Remember that Aristotle said that credibility, or ethos, consists of good sense, goodwill, and good moral character. Create the feeling that you possess these qualities by creatively stating that you are well-educated about the topic (good sense), that you want to help each member of the audience (goodwill), and that you are a decent person who can be trusted (good moral character). Once you establish your credibility, the audience is more likely to listen to you as something of an expert and to consider what you say to be the truth. It is often effective to include further references to your credibility throughout the speech by subtly referring to the traits mentioned above.

Show your listeners that you are qualified to speak by making a specific reference to a helpful resource. This is one way to demonstrate competence.

Example Text : In doing research for this topic, I came across an account written by one of these heroes that has deepened my understanding of the institution of slavery. Frederick Douglass', My Bondage and My Freedom, is the account of a man whose master's kindness made his slavery only more unbearable.

Your listeners want to believe that you have their best interests in mind. In the case of an informative speech, it is enough to assure them that this will be an interesting speech and that you, yourself, are enthusiastic about the topic.

Example Text : I hope you'll enjoy hearing about the heroism of the Underground Railroad as much as I have enjoyed preparing for this speech.

Preview the Main Points

The preview informs the audience about the speech's main points. You should preview every main body point and identify each as a separate piece of the body. The purpose of this preview is to let the audience members prepare themselves for the flow of the speech; therefore, you should word the preview clearly and concisely. Attempt to use parallel structure for each part of the preview and avoid delving into the main point; simply tell the audience what the main point will be about in general.

Use the preview to briefly establish your structure and then move on. Let the audience get a taste of how you will divide the topic and fulfill the thesis and then move on. This important tool will reinforce the information in the minds of your listeners. Here are two examples of a preview:

Simply identify the main points of the speech. Cover them in the same order that they will appear in the body of the presentation.

For example, the preview for a speech about kites organized topically might take this form: "First, I will inform you about the invention of the kite. Then, I will explain the evolution of the kite. Third, I will introduce you to the different types of kites. Finally, I will inform you about various uses for kites." Notice that this preview avoids digressions (e.g., listing the various uses for kites); you will take care of the deeper information within the body of the speech.

Example Text : I'll tell you about motivations and means of escape employed by fugitive slaves.

Chronological

For example, the preview for a speech about the Pony Express organized chronologically might take this form: "I'll talk about the Pony Express in three parts. First, its origins, second, its heyday, and third, how it came to an end." Notice that this preview avoids digressions (e.g., listing the reasons why the Pony Express came to an end); you will cover the deeper information within the body of the speech.

Example Text : I'll talk about it in three parts. First, its origins, second, its heyday, and third, how it came to an end.

After you accomplish the first five components of the introduction, you should make a clean transition to the body of the speech. Use this transition to signal a change and prepare the audience to begin processing specific topical information. You should round out the introduction, reinforce the excitement and interest that you created in the audience during the introduction, and slide into the first main body point.

Strategic organization helps increase the clarity and effectiveness of your speech. Four key issues are discussed in this section:

Organizational Patterns

Connective devices, references to outside research.

The body contains the bulk of information in your speech and needs to be clearly organized. Without clear organization, the audience will probably forget your information, main points, perhaps even your thesis. Some simple strategies will help you create a clear, memorable speech. Below are the four key issues used in organizing a speech.

Once you settle on a topic, you should decide which aspects of that topic are of greatest importance for your speech. These aspects become your main points. While there is no rule about how many main points should appear in the body of the speech, most students go with three main points. You must have at least two main points; aside from that rule, you should select your main points based on the importance of the information and the time limitations. Be sure to include whatever information is necessary for the audience to understand your topic. Also, be sure to synthesize the information so it fits into the assigned time frame. As you choose your main points, try to give each point equal attention within the speech. If you pick three main points, each point should take up roughly one-third of the body section of your speech.

There are four basic patterns of organization for an informative speech.

• Chronological order
• Spatial order
• Causal order
• Topical order

There are four basic patterns of organization for an informative speech. You can choose any of these patterns based on which pattern serves the needs of your speech.

Chronological Order

A speech organized chronologically has main points oriented toward time. For example, a speech about the Farm Aid benefit concert could have main points organized chronologically. The first main point focuses on the creation of the event; the second main point focuses on the planning stages; the third point focuses on the actual performance/concert; and the fourth point focuses on donations and assistance that resulted from the entire process. In this format, you discuss main points in an order that could be followed on a calendar or a clock.

Spatial Order

A speech organized spatially has main points oriented toward space or a directional pattern. The Farm Aid speech's body could be organized in spatial order. The first main point discusses the New York branch of the organization; the second main point discusses the Midwest branch; the third main point discusses the California branch of Farm Aid. In this format, you discuss main points in an order that could be traced on a map.

Causal Order

A speech organized causally has main points oriented toward cause and effect. The main points of a Farm Aid speech organized causally could look like this: the first main point informs about problems on farms and the need for monetary assistance; the second main point discusses the creation and implementation of the Farm Aid program. In this format, you discuss main points in an order that alerts the audience to a problem or circumstance and then tells the audience what action resulted from the original circumstance.

Topical Order

A speech organized topically has main points organized more randomly by sub-topics. The Farm Aid speech could be organized topically: the first main point discusses Farm Aid administrators; the second main point discusses performers; the third main point discusses sponsors; the fourth main point discusses audiences. In this format, you discuss main points in a more random order that labels specific aspects of the topic and addresses them in separate categories. Most speeches that are not organized chronologically, spatially, or causally are organized topically.

Within the body of your speech, you need clear internal structure. Connectives are devices used to create a clear flow between ideas and points within the body of your speech--they serve to tie the speech together. There are four main types of connective devices:

Transitions

Internal previews, internal summaries.

Within the body of your speech, you need clear internal structure. Think of connectives as hooks and ladders for the audience to use when moving from point-to-point within the body of your speech. These devices help re-focus the minds of audience members and remind them of which main point your information is supporting. The four main types of connective devices are:

Transitions are brief statements that tell the audience to shift gears between ideas. Transitions serve as the glue that holds the speech together and allow the audience to predict where the next portion of the speech will go. For example, once you have previewed your main points and you want to move from the introduction to the body of the Farm Aid speech, you might say: "To gain an adequate understanding of the intricacies of this philanthropic group, we need to look at some specific information about Farm Aid. We'll begin by looking at the administrative branch of this massive fund-raising organization."

Internal previews are used to preview the parts of a main point. Internal previews are more focused than, but serve the same purpose as, the preview you will use in the introduction of the speech. For example, you might create an internal preview for the complex main point dealing with Farm Aid performers: "In examining the Farm Aid performers, we must acknowledge the presence of entertainers from different genres of music--country and western, rhythm and blues, rock, and pop." The internal preview provides specific information for the audience if a main point is complex or potentially confusing.

Internal summaries are the reverse of internal previews. Internal summaries restate specific parts of a main point. To internally summarize the main point dealing with Farm Aid performers, you might say: "You now know what types of people perform at the Farm Aid benefit concerts. The entertainers come from a wide range of musical genres--country and western, rhythm and blues, rock, and pop." When using both internal previews and internal summaries, be sure to stylize the language in each so you do not become redundant.

Signposts are brief statements that remind the audience where you are within the speech. If you have a long point, you may want to remind the audience of what main point you are on: "Continuing my discussion of Farm Aid performers . . . "

When organizing the body of your speech, you will integrate several references to your research. The purpose of the informative speech is to allow you and the audience to learn something new about a topic. Additionally, source citations add credibility to your ideas. If you know a lot about rock climbing and you cite several sources who confirm your knowledge, the audience is likely to see you as a credible speaker who provides ample support for ideas.

Without these references, your speech is more like a story or a chance for you to say a few things you know. To complete this assignment satisfactorily, you must use source citations. Consult your textbook and instructor for specific information on how much supporting material you should use and about the appropriate style for source citations.

While the conclusion should be brief and tight, it has a few specific tasks to accomplish:

Re-assert/Reinforce the Thesis

Review the main points, close effectively.

Take a deep breath! If you made it to the conclusion, you are on the brink of finishing. Below are the tasks you should complete in your conclusion:

When making the transition to the conclusion, attempt to make clear distinctions (verbally and nonverbally) that you are now wrapping up the information and providing final comments about the topic. Refer back to the thesis from the introduction with wording that calls the original thesis into memory. Assert that you have accomplished the goals of your thesis statement and create the feeling that audience members who actively considered your information are now equipped with an understanding of your topic. Reinforce whatever mood/tone you chose for the speech and attempt to create a big picture of the speech.

Within the conclusion, re-state the main points of the speech. Since you have used parallel wording for your main points in the introduction and body, don't break that consistency in the conclusion. Frame the review so the audience will be reminded of the preview and the developed discussion of each main point. After the review, you may want to create a statement about why those main points fulfilled the goals of the speech.

Finish strongly. When you close your speech, craft statements that reinforce the message and leave the audience with a clear feeling about what was accomplished with your speech. You might finalize the adaptation by discussing the benefits of listening to the speech and explaining what you think audience members can do with the information.

Remember to maintain an informative tone for this speech. You should not persuade about beliefs or positions; rather, you should persuade the audience that the speech was worthwhile and useful. For greatest effect, create a closing line or paragraph that is artistic and effective. Much like the attention-getter, the closing line needs to be refined and practiced. Your close should stick with the audience and leave them interested in your topic. Take time to work on writing the close well and attempt to memorize it so you can directly address the audience and leave them thinking of you as a well-prepared, confident speaker.

Outlining an Informative Speech

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech. In this section, we discuss both types of outlines.

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech.

The Complete Sentence Outline

A complete sentence outline may not be required for your presentation. The following information is useful, however, in helping you prepare your speech.

The complete sentence outline helps you organize your material and thoughts and it serves as an excellent copy for editing the speech. The complete sentence outline is just what it sounds like: an outline format including every complete sentence (not fragments or keywords) that will be delivered during your speech.

Writing the Outline

You should create headings for the introduction, body, and conclusion and clearly signal shifts between these main speech parts on the outline. Use standard outline format. For instance, you can use Roman numerals, letters, and numbers to label the parts of the outline. Organize the information so the major headings contain general information and the sub-headings become more specific as they descend. Think of the outline as a funnel: you should make broad, general claims at the top of each part of the outline and then tighten the information until you have exhausted the point. Do this with each section of the outline. Be sure to consult with your instructor about specific aspects of the outline and refer to your course book for further information and examples.

Using the Outline

If you use this outline as it is designed to be used, you will benefit from it. You should start the outline well before your speech day and give yourself plenty of time to revise it. Attempt to have the final, clean copies ready two or three days ahead of time, so you can spend a day or two before your speech working on delivery. Prepare the outline as if it were a final term paper.

The Speaking Outline

Depending upon the assignment and the instructor, you may use a speaking outline during your presentation. The following information will be helpful in preparing your speech through the use of a speaking outline.

This outline should be on notecards and should be a bare bones outline taken from the complete sentence outline. Think of the speaking outline as train tracks to guide you through the speech.

Many speakers find it helpful to highlight certain words/passages or to use different colors for different parts of the speech. You will probably want to write out long or cumbersome quotations along with your source citation. Many times, the hardest passages to learn are those you did not write but were spoken by someone else. Avoid the temptation to over-do the speaking outline; many speakers write too much on the cards and their grades suffer because they read from the cards.

The best strategy for becoming comfortable with a speaking outline is preparation. You should prepare well ahead of time and spend time working with the notecards and memorizing key sections of your speech (the introduction and conclusion, in particular). Try to become comfortable with the extemporaneous style of speaking. You should be able to look at a few keywords on your outline and deliver eloquent sentences because you are so familiar with your material. You should spend approximately 80% of your speech making eye-contact with your audience.

Delivering an Informative Speech

For many speakers, delivery is the most intimidating aspect of public speaking. Although there is no known cure for nervousness, you can make yourself much more comfortable by following a few basic delivery guidelines. In this section, we discuss those guidelines.

The Five-Step Method for Improving Delivery

• Read aloud your full-sentence outline. Listen to what you are saying and adjust your language to achieve a good, clear, simple sentence structure.
• Practice the speech repeatedly from the speaking outline. Become comfortable with your keywords to the point that what you say takes the form of an easy, natural conversation.
• Practice the speech aloud...rehearse it until you are confident you have mastered the ideas you want to present. Do not be concerned about "getting it just right." Once you know the content, you will find the way that is most comfortable for you.
• Practice in front of a mirror, tape record your practice, and/or present your speech to a friend. You are looking for feedback on rate of delivery, volume, pitch, non-verbal cues (gestures, card-usage, etc.), and eye-contact.
• Do a dress rehearsal of the speech under conditions as close as possible to those of the actual speech. Practice the speech a day or two before in a classroom. Be sure to incorporate as many elements as possible in the dress rehearsal...especially visual aids.

It should be clear that coping with anxiety over delivering a speech requires significant advanced preparation. The speech needs to be completed several days beforehand so that you can effectively employ this five-step plan.

Anderson, Thad, & Ron Tajchman. (1994). Informative Speaking. Writing@CSU . Colorado State University. https://writing.colostate.edu/guides/guide.cfm?guideid=52

14 Informative Speeches

Speeches to Educate, Explain, or Describe

In this chapter . . .

In this chapter we examine our first type of public speech, the informative speech. This is used in lectures, briefings, and anytime you want to transmit fact-based information to an audience. We cover what makes an informative speech unique, the types of informative speeches, and how to construct this type of speech.

What is an informative Speech? Defining what an informative speech is can be both straight-forward and somewhat tricky at the same time. Very simply, an informative speech can first be defined as a speech based entirely and exclusively on facts. An informative speech conveys knowledge, a task that every person engages in every day in some form or another. Whether giving someone who is lost driving directions, explaining the specials of the day as a server, or describing the plot of a movie to friends, people engage in forms of informative speaking daily.

An informative speech does not attempt to convince the audience that one thing is better than another. It does not advocate a course of action or incorporate opinion as its basis. This can be the tricky part of developing an informative speech because some opinion statements sound like facts (since they are generally agreed upon by many people) but are really opinions.

For example, in an informative speech on George Washington, you might want to say, “George Washington was one of the greatest presidents in the history of the United States.” While this statement may be agreed upon by many people, it’s not irrefutable, meaning someone could argue against this claim. However, you could include this statement in an informative speech if you present the opinion from a reputable source: “Ron Chernow, in his 2011 best-selling biography of George Washington, describes the first president as one of the greatest presidents in the history of the United States.” That is an acceptable way of presenting an opinion within the framework of a factual speech. While you may not be able to avoid opinion, you don’t want your central idea, your main points, and most of your supporting material to be opinion or argument in an informative speech.

Additionally, you should never take sides on an issue in an informative speech, nor should you “spin” the facts to influence the opinions of the listeners. Even if you are informing the audience about differences in views on controversial topics, you should simply and clearly explain the issues.

This doesn’t mean that an informative speech will have no effect on the audience. An audience can learn things from an informative speech that will affect what they do or how they think about something—that’s their choice. Your only focus is to provide the clearest and most factual information you can.

Types of Informative Speeches

While the topics to choose from for informative speeches are nearly limitless, they can be categorized according to five broad categories based on the primary goal of the speech. Understanding the type of informative speech that you will be giving can help you to figure out the best way to research and speechwriting.

Type 1: History

An informative speech on the history or development of something. Your focus is to explain to an audience how something came into existence. History speeches can be about objects, places, ideas, or even events. For example, imagine your informative speech was on the history of the football (the object, not the game). Someone at some point in history was the first to develop what is considered the modern football. Who was it? What was it originally made of? How did it evolve into the football that is used by the NFL today? For the history of a place, like a university, you would describe the specific year it opened, the number of students who were initially enrolled, and how it got its name. It’s also possible to provide the history of an idea, like “democracy.” By explaining the civilizations and cultures that adopted forms of democracy throughout history, it’s possible to provide an audience with a better understanding of how the idea has been shaped into what it has become today.

Type 2: Biography

A biographical speech is similar to a history one, but in this case the subject is a person, whether living or deceased. As with histories of objects, places, or ideas, there are specific and irrefutable facts that provide the details of someone’s life. Your focus is to tell the audience about someone’s life.

Type 3: Processes

Process speeches are informative speeches that explain how to do something or how something is achieved. These speeches require you to provide steps that will help your audience understand how to accomplish a specific task or process. We see examples of “how-to” presentations frequently—especially on YouTube. There’s a second type of process speech that focuses not on how the audience can achieve a result, but on how a process is achieved. The goal is understanding of a process instead of the performance of a process. After a speech on how to change a car tire, for example, the audience members could probably do it (they might not want to, but they would know the steps). However, after a speech on how a bill goes through Congress, the audience would understand this important part of democracy but not be ready to serve in Congress. Either way, if your speech aims at teaching the audience how something works, it’s a process speech.

Type 4: Ideas and Concepts

It is possible to have an informative speech about an idea or concept where your primary focus isn’t on the history of the idea, but how it exists now. In the examples above, we have seen two types of speeches about democracy: democracy as the topic of a speech that focuses on its history and democracy in a speech that focuses on a process in democratic legislation. In this fourth type of informative speech, you could focus on the concept of democracy as interpreted, for example, in three different countries. Your speech is neither about history nor about process but focuses on the definition itself.

Type 5: General

Sometimes an informative speech topic doesn’t lend itself to a focus on history, process, or concept. In those cases, the topics tend to fall into the general category of informative speeches. The focus in this type of informative speech is determined by the topic. For example, imagine a speech about customs to know when traveling in Japan. This isn’t a speech about the history of anime , nor a biography of a former emperor. It’s not about the process of planning a trip to Japan, nor is it about the concept of kawaii . Customs of Japan falls into the “general” type of informative speech.

Tips for Informational Speeches

Use the type of speech to determine the structure.

Identifying the type of informative speech being given can help in several ways (conducting research, writing the introduction and conclusion), but the biggest benefit is that the type of informative speech being given will help determine the organizational pattern that is best for a speech.

For example, a How-To speech must be in chronological order (step 1, step 2, step 3). Similarly, most speeches that focus on providing history or biography will be organized chronologically, but not always. It makes sense to use chronology to explain the history of the football from the moment it was first developed to where it’s today, but for an informative speech on Benjamin Franklin a student might choose a topical pattern (idea 1, idea 2, idea 3) as their three main points: 1) His time as a printer, 2) His time as an inventor, 3) His time as a diplomat. These main points are not in strict chronological order because Franklin was a printer, inventor, and diplomat at the same time during periods of his whole life. However, this example would still be one way to inform an audience about him without using the chronological organizational pattern.

As for general informative speeches, since the topics that can be included in this category are so diverse and cover a range of possible subject matter, the way they are organized will be varied as well and may use chronological, spatial, or topical structures. (Refer to Chapter x on speech structure and organization).

Keep Your Topic Specific

One of the biggest and most common mistakes students make is pursuing a topic that is much too broad. Let’s consider the example of a student who proposes the topic “To inform my audience about the Civil War.” The Civil War was, conservatively speaking, four years long, resulted in over 750,000 casualties, and arguably changed the course of human history. To think that it’s possible to cover all of that in a speech is unrealistic. Even a very experienced professor in American history would find it difficult to deliver a one-hour lecture that accomplished that goal.

The better approach in this case is to be as specific as possible. A revised specific purpose for this speech might be something like “To inform my audience about the Gettysburg Address.” This topic is much more compact (the Gettysburg Address is only a few minutes long) and doing research will be easier—although you will still find hundreds of sources on it. An even more specific topic would be “To inform my classmates of the specific places in Gettysburg, Pennsylvania that are considered haunted.”

Avoid Fake Informative Speech Topics

Sometimes students think that because something sounds like an informative speech topic, it’s one. This happens a lot with political issues that are usually partisan in nature. Some students may feel that the speech topic “To inform my audience why William Henry Harrison was a bad president” sounds factual, but really this is an opinion—in other words, it’s a fake informational speech because it’s a persuasive speech disguised as an informational speech. Similarly, a few topics that include conspiracy and paranormal subject matter are usually mistaken for good informative topics as well. It is common for a student to propose the topic “To inform my audience about the existence of extraterrestrials,” thinking it’s a good topic. After all, there is plenty of evidence to support the claim, right? There are pictures of unidentified objects in the sky that people claim are from outer space, there are people who claim to have seen extraterrestrials, and most powerful of all, there are people who say that they have been abducted by aliens and taken into space.

The problem here, as you have probably already guessed, is that these facts are not irrefutable. Not every single person who sees something unknown in the sky will agree it’s an alien spacecraft, and there can be little doubt that not everyone who claims to have been abducted by a UFO is telling the truth. This isn’t to say that you can’t still do an informative speech on alien sites. For example, two viable options are “To inform my audience about the SETI Project” or “To inform my audience of the origin of the Area 51 conspiracy.” However, these types of speeches can quickly devolve into opinion if you aren’t careful, which would then make them persuasive speeches. Even if you start by trying to be objective, unless you can present each side equally, it will end up becoming a persuasive speech. Additionally, when a speaker picks such a topic, it’s often because of a hidden desire to persuade the audience about them.

Be Selective about Content

Even if you have chosen a specific and focused topic, you must still make choices about what you can and cannot include. Writing an informative speech isn’t about dumping enormous amounts of information on your audience that you can only get to by speaking at breakneck speed. It’s about carefully choosing what to include, making it interesting and clear, and presenting it to your audience at a comfortable pace. What’s better: too much information that audiences can’t grasp or less information for audiences that hear every word? Regardless of the topic, you will never be able to cover everything that is known about your topic, so don’t try. Select the things that will best help the audience gain a general understanding of the topic that will interest them, and that they hopefully will find valuable.

Be Accurate, Clear, and Interesting

A good informative speech conveys accurate information to the audience clearly and keeps the listener interested in the topic. Achieving all three of these goals—accuracy, clarity, and interest—is the key to being an effective speaker. If information is inaccurate, incomplete, or unclear, it will be of limited usefulness to the audience.

Part of being accurate is making sure that your information is current. Even if you know a great deal about your topic or wrote a good paper on the topic in a high school course, you will need to verify the accuracy and completeness of what you know, especially if it’s medical or scientific information.

What defines “interesting?” In approaching the informative speech, you should keep in mind the good overall principle that the audience is asking, “what’s in it for me?” The audience is either consciously or unconsciously wondering “What in this topic for me? How can I use this information? Of what value is this speech content to me? Why should I listen to it?”

Keep in Mind Audience Diversity

Finally, remember that not everyone in your audience is the same, so an informative speech should be prepared with audience diversity in mind. If the information in a speech is too complex or too simplistic, it will not hold the interest of the listeners. Determining the right level of complexity can be hard. Audience analysis is one important way to do this (see Chapter 2). Do the members of your audience belong to different age groups? Did they all go to public schools in the United States, or are some of them international students? Are they all students majoring in the same subject, or is there a mixture of majors? Never assume that just because an audience is made up of students, they all share a knowledge set.

Learning how to give informative speeches will serve you well in your college career and your future work. Keep in mind the principles in this chapter but also those of the previous chapters: relating to the informational needs of the audience, using clear structure, and incorporating interesting and attention-getting supporting evidence.

Something to Think About

Here are three general topics for informative speeches. Write specific purposes for them and explain how you would answer the WIIFM question.

• Type 1 diabetes
• The psychological effects of using social media

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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13.2 Types of Presentations to Inform

Learning objective.

• Provide examples of four main types of speech to inform.

Speaking to inform may fall into one of several categories. The presentation to inform may be

• an explanation,
• a description, or
• a demonstration of how to do something.

Let’s explore each of these types of informative speech.

Explanation

Have you ever listened to a lecture or speech where you just didn’t get it? It wasn’t that you weren’t interested, at least not at first. Perhaps the professor used language and jargon, or gave a confusing example, or omitted something that would have linked facts or concepts together. Soon you probably lost interest and sat there, attending the speech or lecture in body but certainly not in mind. An effective speech to inform will take a complex topic or issue and explain it to the audience in ways that increase audience understanding. Perhaps the speech where you felt lost lacked definitions upfront, or a clear foundation in the introduction. You certainly didn’t learn much, and that’s exactly what you want to avoid when you address your audience. Consider how you felt and then find ways to explain your topic—visually, using definitions and examples, providing a case study—that can lay a foundation on common ground with your audience and build on it.

No one likes to feel left out. As the speaker, it’s your responsibility to ensure that this doesn’t happen. Also know that to teach someone something new—perhaps a skill that they did not posses or a perspective that allows them to see new connections—is a real gift, both to you and the audience members. You will feel rewarded because you made a difference and they will perceive the gain in their own understanding.

As a business communicator, you may be called upon to give an informative report where you communicate status, trends, or relationships that pertain to a specific topic. You might have only a few moments to speak, and you may have to prepare within a tight time frame. Your listeners may want “just the highlights,” only to ask pointed questions that require significant depth and preparation on your part. The informative report is a speech where you organize your information around key events, discoveries, or technical data and provide context and illustration for your audience. They may naturally wonder, “Why are sales up (or down)?” or “What is the product leader in your lineup?” and you need to anticipate their perspective and present the key information that relates to your topic. If everyone in the room knows the product line, you may not need much information about your best seller, but instead place emphasis on marketing research that seems to indicate why it is the best seller.

Perhaps you are asked to be the scout and examine a new market, developing strategies to penetrate it. You’ll need to orient your audience and provide key information about the market and demonstrate leadership as you articulate your strategies. You have a perspective gained by time and research, and your audience wants to know why you see things the way you do, as well as learn what you learned. A status report may be short or long, and may be an update that requires little background, but always consider the audience and what common ground you are building your speech on.

Description

Have you ever listened to a friend tell you about their recent trip somewhere and found the details fascinating, making you want to travel there or visit a similar place? Or perhaps you listened to your chemistry teacher describe a chemical reaction you were going to perform in class and you understood the process and could reasonably anticipate the outcome. Describing information requires emphasis on language that is vivid, captures attention, and excites the imagination. Your audience will be drawn to your effective use of color, descriptive language, and visual aids. An informative speech that focuses description will be visual in many ways. You may choose to illustrate with images, video and audio clips, and maps. Your first-person experience combined with your content will allow the audience to come to know a topic, area, or place through you, or secondhand. Their imagination is your ally, and you should aim to stimulate it with attention-getting devices and clear visual aids. Use your imagination to place yourself in their perspective: how would you like to have someone describe the topic to you?

Demonstration

You want to teach the audience how to throw a fast pitch in softball or a curveball in baseball. You want to demonstrate how to make salsa or how to program the applications on a smartphone. Each of these topics will call on your kindergarten experience of “show and tell.” A demonstrative speech focuses on clearly showing a process and telling the audience important details about each step so that they can imitate, repeat, or do the action themselves. If the topic is complicated, think of ways to simplify each step.

Consider the visual aids or supplies you will need. You may have noticed that cooking shows on television rarely show the chef chopping and measuring ingredients during the demonstration. Instead, the ingredients are chopped and measured ahead of time and the chef simply adds each item to the dish with a brief comment like, “Now we’ll stir in half a cup of chicken stock.” If you want to present a demonstration speech on the ways to make a paper airplane, one that will turn left or right, go up, down or in loops, consider how best to present your topic. Perhaps by illustrating the process of making one airplane followed by example on how to make adjustments to the plane to allow for different flight patterns would be effective. Would you need additional paper airplanes made in advance of your speech? Would an example of the paper airplane in each of the key stages of production be helpful to have ready before the speech? Having all your preparation done ahead of time can make a world of difference, and your audience will appreciate your thoughtful approach.

By considering each step and focusing on how to simplify it, you can understand how the audience might grasp the new information and how you can best help them. Also, consider the desired outcome; for example, will your listeners be able to actually do the task themselves or will they gain an appreciation of the complexities of a difficult skill like piloting an airplane to a safe landing? Regardless of the sequence or pattern you will illustrate or demonstrate, consider how people from your anticipated audience will respond, and budget additional time for repetition and clarification.

Informative presentations come in all sizes, shapes, and forms. You may need to create an “elevator speech” style presentation with the emphasis on brevity, or produce a comprehensive summary of several points that require multiple visual aids to communicate complex processes or trends. The main goal in an informative presentation is to inform, not to persuade, and that requires an emphasis on credibility, for the speaker and the data or information presented. Extra attention to sources is required and you’ll need to indicate what reports, texts, or Web sites were sources for your analysis and conclusions.

Here are additional, more specific types of informative presentations:

• Biographical information
• Case study results
• Comparative advantage results
• Cost-benefit analysis results
• Feasibility studies
• Field study results
• Financial trends analysis
• Health, safety, and accident rates
• Instruction guidelines
• Laboratory results
• Product or service orientations
• Progress reports
• Research results
• Technical specifications

Depending on the rhetorical situation, the audience, and the specific information to be presented, any of these types of presentation may be given as an explanation, a report, a description, or a demonstration.

Key Takeaway

An informative speech may explain, report, describe, or demonstrate how to do something.

• Watch a “how-to” television show, such as one about cooking, home improvement, dog training, or crime solving. What informative techniques and visual aids are used in the show to help viewers learn the skills that are being demonstrated?
• Prepare a simple “how-to” presentation for the class. Present and compare your results.
• Compare and contrast two television programs, noting how each communicates the meaning via visual communication rather than words or dialogue. Share and compare with classmates.

Business Communication for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to Do an Informative Speech | ESL Public Speaking

Delivering an informative speech goes beyond merely sharing facts. It involves capturing your audience’s attention, imparting knowledge, and leaving a lasting impression. In this article, we will delve into informative speech, learning what it is, why it is important, and how you do it. With our easy breakdown of presentation style, you’ll be able to give an awesome ESL speaking lesson.

Informative Speech

A speech is a spoken communication delivered by a person to convey a message or express thoughts, often in front of an audience. It involves organized and purposeful verbal expression to inform, persuade, or entertain. There are many different types of speech, including persuasive, motivational, impromptu, expository, and demonstration . And informative is also one of them.

What is an Informative Speech?

An informative speech is a type of presentation where the primary goal is to educate the audience about a specific topic. Unlike persuasive speeches that aim to influence opinions, informative speeches focus on providing valuable information, fostering understanding, and enhancing the audience’s knowledge.

Key Elements of an Informative Speech

Here are the three most important elements of a successful informative speech:

• Thorough Research: A well-informed speaker is a compelling speaker. Conduct thorough research on your chosen topic to ensure accuracy and depth in your presentation.
• Clarity of Expression: Use clear and concise language to convey your ideas. Avoid unnecessary jargon and prioritize accessibility, especially if your audience includes individuals with varying levels of expertise on the subject.
• Engaging Delivery: Keep your audience engaged through dynamic delivery. Utilize storytelling, anecdotes, and visual aids to enhance comprehension and retention.

How to Prepare an Informative Speech

Keep these two things in mind when preparing your informative presentation.

Choose an Interesting Topic

Selecting a relevant and interesting topic is crucial. Consider your audience’s interests, and tailor your speech to resonate with their curiosity. Whether it’s a current event, a scientific discovery, or a historical perspective, ensure your topic aligns with your audience’s interests and preferences.

Structuring Your Speech

Organize your speech in a coherent and logical structure. A well-structured informative speech typically includes an introduction, body, and conclusion. Divide your content into distinct sections, making it easier for your audience to follow.

How to Do an Informative Speech

The following are the basic steps of giving an informative speech.

Introduction: Grab People’s Attention

Begin with a captivating introduction that sparks curiosity. Pose a thought-provoking question, share a relevant story, or present a surprising fact to grab your audience’s attention. Clearly outline the purpose of your speech to set expectations.

Body: Create Segments

Divide your content into digestible segments. Each segment should focus on a specific aspect of your topic, providing in-depth information. Use a variety of supporting materials, such as statistics, examples, and visuals, to enrich your presentation.

Invite audience interaction through questions, polls, or discussions. Foster a sense of participation, creating a dynamic environment that promotes active learning.

Summarize key points, reinforcing the main takeaways. End with a thought-provoking statement to leave a lasting impression.

Informative Speech Lesson for ESL Students

Learning how to do a presentation is very important for ESL students. A great way to teach them how to do it is by making them actually do one. Assign your students with an informative presentation project. This project will help your ESL students improve their English speaking skills as well as public speaking skills.

Informative Presentation Project

You will need to divide these different steps into separate classes depending on the duration and schedule of the lesson. Plan the project accordingly so you can cover all of these elements.

• Objective : The goal of this project is to enable ESL students to research, organize, and deliver a clear and informative speech on a topic of their choice, fostering research and public speaking skills.
• Topic Selection : Students choose a simple and practical topic for their speech. Encourage students to come up with a topic that other students might also be interested in.
• Research and Information Gathering : Students gather information, facts, and key points related to their chosen topic. Provide guidance on reliable sources for research.
• Outline : Students create a detailed outline incorporating key information and ensuring a logical flow. Introduce the structure of an informative speech.
• Visual Aids : Discuss the role of visual aids in enhancing an informative speech and make sure students prepare any necessary visual aids, such as slides, images, or props.
• Language Practice : Review and practice using transition words and phrases for smooth delivery. Review and practice using varied vocabulary and sentence structures.
• Practice : Students practice delivering their speech to a partner or small group.
• Rehearsal : Students rehearse their speeches individually, ensuring they are comfortable with the timing and flow of their presentations. Offer guidance on pacing, intonation, and body language.
• Presentation : Each student presents their speech to the class. Encourage a supportive and positive atmosphere. Allow time for brief questions or comments from the audience.
• Feedback and Reflection : Provide constructive feedback on each presentation. Facilitate a class discussion where students reflect on the challenges they faced and what they learned from the project.

Informative Speech Example Topics

Here are some presentation topics that suit informative speech.

• The Importance of Recycling in Our Daily Lives
• The History and Cultural Significance of Traditional Festivals in Your Country
• How to Effectively Manage Time and Reduce Procrastination
• The Benefits of Regular Exercise for Physical and Mental Health
• The Impact of Social Media on Society
• Steps to Cultivate Healthy Eating Habits
• The Basics of Climate Change and Its Effects on the Environment
• Exploring Famous Landmarks Around the World
• Introduction to Different Types of Renewable Energy Sources
• The Process of Making a Simple Dish from Your Culture
• The Life Cycle of Butterflies and Their Importance in Nature
• Understanding and Preventing Cyberbullying
• Tips for Effective Communication in a Multicultural Environment
• The Role of Women in History: Unsung Heroes
• How to Start a Small Garden at Home
• Explaining the Water Cycle and its Importance
• The History and Impact of Video Games on Society
• Basic First Aid Techniques Everyone Should Know
• The Wonders of Space Exploration and Discoveries
• Overview of Different World Religions and Their Practices

ESL Speaking Resources

If you are looking for more ESL speaking lesson resources, check out the following articles.

• Practice Speaking English
• Small Talk Ideas for ESL Lessons and Conversation Classes
• Closing a Conversation in English Politely and Easily
• Deep Philosophical Questions
• Debate Topics

FAQs About Informative Speech

Here are some of the most frequently asked questions about informative presentation style.

What are the 4 types of informative speeches?

The four main types of informative speeches are:

• Explanatory Speech: Focuses on clarifying a concept or idea.
• Descriptive Speech: Provides detailed information about a person, place, or thing.
• Demonstrative Speech: Shows how to do something or how something works.
• Narrative Speech: Tells a story or recounts a sequence of events.

What are the 5 principles of informative speech?

The five principles of an informative speech are clarity, relevance, engagement, organization, and adaptation.

What are the 3 parts of an informative speech?

The three parts of an informative presentation are introduction, body, and conclusion.

What are the 5 c’s of informative speaking?

The following are the 5 c’s of informative speaking:

• Clear: Ensure that your message is easily understood by the audience.
• Concise: Present information in a brief and to-the-point manner.
• Coherent: Organize your speech logically for better comprehension.
• Captivating: Engage the audience’s attention and maintain interest.
• Credible: Use reliable sources and provide evidence to establish credibility.

What are some interesting informative speech topics for students?

Here are some interesting informative speech topics for students.

• The impact of social media on mental health
• Innovations in renewable energy technologies
• The history and evolution of video games
• Exploring different styles of dance around the world
• The benefits of learning a second language
• The science behind your favorite foods
• Understanding the human brain and memory
• The role of artificial intelligence in everyday life
• How to build and maintain healthy relationships
• The influence of music on mood and emotions

Informative Speech: Join the Conversation

Have you ever delivered this kind of speech ? Please share your experience doing it in the comments! We’d love to hear from you.

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Jackie is the author of more than 60 books for English teachers and English learners, including Business English Vocabulary Builder and 39 No-Prep/Low-Prep ESL Speaking Activities for Teenagers and Adults . She loves to share her ESL games, activities, teaching tips, and more with other teachers throughout the world.

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Chapter Fifteen – Speaking to Inform

Functions of informative speeches.

People encounter a number of formal and informal informative presentations throughout their day, and these presentations have several consequences. First, informative presentations  provide people with knowledge . When others share facts or circumstances associated with some topic, our comprehension, awareness or familiarity is increased. The speaker imparts information, and this information is turned into knowledge. A music teacher describes the difference between a note and chord as an introduction to music. When issuing a warning to a teenager, a police officer explains the nature of the moving violation. A travel agent clarifies for customers the policies for airline ticket refunds. Participants at a cultural fair are enlightened by a shaman explaining her spiritual practices. Knowledge helps us to understand the world around us, enables us to make connections, and helps us to predict the future.

All men by nature desire knowledge. – Aristotle

Second, informative presentations  shape our perceptions . These presentations can affect how people see a subject by bringing it to light or may influence what is seen as important by virtue of directing attention to the subject (Osborn & Osborn, 1991). Information helps us to interpret our experiences, it shapes our values and beliefs, it may alter our self-concept, and it gives meaning to situations. Imagine you meet your new boss, and she is very curt and pre-occupied during the first staff meeting. You may at first perceive her as being rude, unless later you find out that just before your meeting with her, she learned that her father had been hospitalized with a stroke. Learning this new information allowed you to see the situation from a different perspective. In the same way, informative presentations enable us to get a sense of “the big picture” and improve our ability to think and evaluate.

Some informative presentations may be aimed at helping listeners understand the number, variety, and quality of alternatives available to them (Hogan et al., 2010). Consequently, informative presentations also serve to  articulate alternatives . A car sales associate might explain to you the features of one car in comparison to another car in order to help you differentiate between the models. A doctor might explain to your grandmother her treatment options for arthritis. A fitness trainer may demonstrate to you several types of exercises to help you strengthen your abdominal muscles and reduce your waistline. If you go to a temporary employment agency, a staff member may provide you will a range of job options that fit your qualifications. Successful informative presentations provide information which improves listeners’ ability to make wise decisions, because they understand all of their options (Jaffe, 1998).

Finally, informative presentations  enhance our ability to survive and evolve . Our existence and safety depend upon the successful communication of facts and knowledge. An informative speech “helps keep countries developing, communicates valuable and useful information in thousands of areas, and continues to change, improve or upgrade the lives of audiences” (Wilbur, 2000, p. 99). For thousands of years, cultural and technical knowledge was passed from generation to generation orally. Even today with the presence of the internet, you are still likely to get a good amount of information verbally. We have all seen “how to” YouTube videos, and although these have a significant visual components, the “experts” still have to give a verbal explanation. Through meetings, presentations and face-to-face interactions, we gain information about how to perform and improve in our jobs. To keep our children safe, we don’t give them an instruction manual, we sit down with them and explain things. All of the knowledge we accumulate while we live will be passed down to (hopefully) improve on the lives of those who come after us. Much of this information will be passed down in the form of a presentation.

Types of Informative Speeches

Erica Minton – Late Night Dry Erase Board Session  – CC BY-NC 2.0.

For some speakers, deciding on a topic is one of the most difficult parts of informative speaking. The following subsections begin by discussing several categories of topics that you might use for an informative presentation. Then we discuss how you might structure your speech to address potential audience difficulties in understanding your topic or information.

The term “objects” encompasses many topics we might not ordinarily consider to be “things.” It’s a category that includes people, institutions, places, substances, and inanimate things. The following are some of these topics:

• Mitochondria
• Dream catchers
• Hubble telescope
• Seattle’s Space Needle
• Silicon chip
• Spruce Goose
• Medieval armor
• DDT insecticide

You will find it necessary to narrow your topic about an object because, like any topic, you can’t say everything about it in a single speech. In most cases, there are choices about how to narrow the topic. Here are some specific purpose statements that reflect ways of narrowing a few of those topics:

• To inform the audience about the role of soy inks in reducing toxic pollution
• To inform the audience about the current uses of the banned insecticide DDT
• To inform the audience about what we’ve learned from the Hubble telescope
• To inform the audience about the role of the NAACP in the passage of the Civil Rights Act of 1964
• To describe the significance of the gigantic Spruce Goose, the wooden airplane that launched an airline

These specific purposes reflect a narrow, but interesting, approach to each topic. These purposes are precise, and they should help you maintain your focus on a narrow but deep slice of knowledge.

This category applies both to specific individuals and also to roles. The following are some of these topics:

• Dalai Lamas
• Tsar Nicholas II
• Modern midwives
• Catherine the Great
• Navajo code talkers
• Mahatma Gandhi
• Justice Thurgood Marshall
• Madame Curie
• Leopold Mozart
• The Hemlock Society
• Sonia Sotomayor
• Jack the Ripper

There is a great deal of information about each one of these examples. In order to narrow the topic or write a thesis statement, it’s important to recognize that your speech should not be a biography, or timeline, of someone’s life. If you attempt to deliver a comprehensive report of every important event and accomplishment related to your subject, then nothing will seem any more important than anything else. To capture and hold your audience’s interest, you must narrow to a focus on a feature, event, achievement, or secret about your human topic.

Here are some purpose statements that reflect a process of narrowing:

• To inform the audience about the training program undergone by the first US astronauts to land on the moon
• To inform the audience about how a young Dalai Lama is identified
• To inform the audience about why Gandhi was regarded as a mahatma, or “great heart”
• To inform the audience about the extensive scientific qualifications of modern midwives

Without a limited purpose, you will find, with any of these topics, that there’s simply too much to say. Your purpose statement will be a strong decision-making tool about what to include in your speech.

An event can be something that occurred only once, or an event that is repeated:

• The murder of Emmett Till
• The Iditarod Dogsled Race
• The Industrial Revolution
• The discovery of the smallpox vaccine
• The Bikini Atoll atomic bomb tests
• The Bay of Pigs
• The Super Bowl
• The Academy Awards

Again, we find that any of these topics must be carefully narrowed in order to build a coherent speech. Failure to do so will result in a shallow speech. Here are a few ways to narrow the purpose:

• To explain how the murder of Emmett Till helped energize the civil rights movement
• To describe how the Industrial Revolution affected the lives of ordinary people
• To inform the audience about the purpose of the Iditarod dogsled race

There are many ways to approach any of these and other topics, but again, you must emphasize an important dimension of the event. Otherwise, you run the risk of producing a time line in which the main point gets lost. In a speech about an event, you may use a chronological order but if you choose to do so, you can’t include every detail. The following is an example:

Specific Purpose:  To inform the audience about the purpose of the Iditarod dogsled race.

Central Idea:  The annual Iditarod commemorates the heroism of Balto, the sled dog that led a dog team carrying medicine 1150 miles to save Nome from an outbreak of diphtheria.

Main Points:

• Diphtheria broke out in a remote Alaskan town.
• Dogsleds were the only transportation for getting medicine.
• The Iditarod Trail was long, rugged, and under siege of severe weather.
• Balto the dog knew where he was going, even when the musher did not.
• The annual race commemorates Balto’s heroism in saving the lives of the people of Nome.

In this example, you must explain the event. However, another way to approach the same event would describe it. The following is an example:

Specific Purpose:  To describe the annual Iditarod Trail Sled Dog Race.

Central Idea:  It’s a long and dangerous race.

• The 1150-mile, ten- to seventeen-day race goes through wilderness with widely spaced checkpoints for rest, first aid, and getting fresh dogs.
• A musher, or dogsled driver, must be at least fourteen years old to endure the rigors of severe weather, exhaustion, and loneliness.
• Mushers are responsible for their own food, food for twelve to sixteen dogs, and for making sure they don’t get lost.
• Reaching the end of the race without getting lost, even in last place, is considered honorable and heroic.
• The expense of participation is greater than the prize awarded to the winner.

By now you can see that there are various ways to approach a topic while avoiding an uninspiring time line. In the example of the Iditarod race, you could alternatively frame it as an Alaskan tourism topic, or you could emphasize the enormous staff involved in first aid, search and rescue, dog care, trail maintenance, event coordination, financial management, and registration.

Concepts are abstract ideas that exist independent of whether they are observed or practiced, such as the example of social equality that follows. Concepts can include hypotheses and theories.

• The glass ceiling
• Ethnocentrism
• Honor codes
• Fairness theory
• The American Dream
• Social equality

Here are a few examples of specific purposes developed from the examples:

• To explain why people in all cultures are ethnocentric
• To describe the Hindu concept of karma
• To distinguish the differences between the concepts of wellness and health
• To show the resources available in our local school system for children with autism
• To explain three of Dr. Stephen Suranovic’s seven categories of fairness

Here is one possible example of a way to develop one of these topics:

Specific Purpose:  To explain why people in all cultures are ethnocentric.

Central Idea:  There are benefits to being ethnocentric.

• Ethnocentrism is the idea that one’s own culture is superior to others.
• Ethnocentrism strongly contributes to positive group identity.
• Ethnocentrism facilitates the coordination of social activity.
• Ethnocentrism contributes to a sense of safety within a group.
• Ethnocentrism becomes harmful when it creates barriers.

In an example of a concept about which people disagree, you must represent multiple and conflicting views as fully and fairly as possible. For instance:

Specific Purpose:  To expose the audience to three different views of the American Dream.

Central Idea:  The American Dream is a shared dream, an impossible dream, or a dangerous dream, depending on the perspective of the individual.

• The concept of the American Dream describes a state of abundant well-being in which an honest and productive American can own a home; bring up a family; work at a permanent, well-paying job with benefits; and retire in security and leisure.
• Many capitalists support the social pattern of working hard to deserve and acquire the material comforts and security of a comfortable life.
• Many sociologists argue that the American Dream is far out of reach for the 40 percent of Americans at the bottom of the economic scale.
• Many environmentalists argue that the consumption patterns that accompany the American Dream have resulted in the depletion of resources and the pollution of air, water, and soil.

If your speech topic is a process, your goal should be to help your audience understand it or be able to perform it. In either instance, processes involve a predictable series of changes, phases, or steps.

• Soil erosion
• Cell division
• Physical therapy
• Volcanic eruption
• Paper recycling
• Consumer credit evaluations
• Scholarship money searches
• Navy Seal training
• Portfolio building
• The development of Alzheimer’s disease

For some topics, you will need presentation aids in order to make your meaning clear to your listeners. Even in cases where you don’t absolutely need a presentation aid, one might be useful. For instance, if your topic is evaluating consumer credit, instead of just describing a comparison between two different interest rates applied to the same original amount of debt, it would be helpful to show a graph of the difference. This might also be the sort of topic that would strongly serve the needs of your audience before they find themselves in trouble. Since this will be an informative speech, you must resist the impulse to tell your listeners that one form of borrowing is good and another is bad; you must simply show them the difference in numbers. They can reach their own conclusions.

Organizing your facts is crucially important when discussing a process. Every stage of a process must be clear and understandable. When two or more things occur at the same time, as they might in the development of Alzheimer’s disease, it is important to make it clear that several things are occurring at once. For example, as plaque is accumulating in the brain, the patient is likely to begin exhibiting various symptoms.

Here’s an example of the initial steps of a speech about a process:

Specific Purpose:  To inform the audience about how to build an academic portfolio.

Central Idea:  A portfolio represents you and emphasizes your best skills.

• A portfolio is an organized selection containing the best examples of the skills you can offer an employer.
• A portfolio should contain samples of a substantial body of written work, print and electronically published pieces, photography, and DVDs of your media productions.
• A portfolio should be customized for each prospective employer.
• The material in your portfolio should be consistent with the skills and experience in your résumé.

In a speech about the process of building a portfolio, there will be many smaller steps to include within each of the main points. For instance, creating separate sections of the portfolio for different types of creative activities, writing a table of contents, labeling and dating your samples, making your samples look attractive and professional, and other steps should be inserted where it makes the most sense, in the most organized places, in order to give your audience, the most coherent understanding possible.

You’ve probably noticed that there are topics that could be appropriate in more than one category. For instance, the 1980 eruption of Mt. St. Helen’s could be legitimately handled as an event or as a process. If you approach the eruption as an event, most of the information you include will focus on human responses and the consequences on humans and the landscape. If you approach the eruption as a process, you will be using visual aids and explanations to describe geological changes before and during the eruption. You might also approach this topic from the viewpoint of a person whose life was affected by the eruption. This should remind you that there are many ways to approach most topics, and because of that, your narrowing choices and your purpose will be the important foundation determining the structure of your informative speech.

Developing Informative Speeches

The first sections of this chapter explained the importance of informative speaking, the functions of informative speeches, and the four major types of informative speeches. This final section discusses three goals in developing informative speeches and advice for increasing the effectiveness of your speech. These three goals include 1) arousing the interest of your audience, 2) presenting information in a way that can be understood, and 3) helping the audience remember what you have said (Fujishin, 2000).

Generate and Maintain Interest

Use attention-getting elements.

Before you capture the interest of an audience, you have to get their attention. As you know, attention getters are used in the introduction of a speech, but  attention getters can also be used throughout your speech to maintain an audience’s attention. There are a number of techniques you can use that will naturally draw listeners’ attention (German et al., 2010).

Intensity  refers to something that has a high or extreme degree of emotion, color, volume, strength or other defining characteristic. In a speech about sharks’ senses, showing how sharks smell 10,000 times better than humans would be an example of the intensity principle.

Novelty  involves those things that are new or unusual. Discussing the recent invention of the flesh-eating mushroom death suit developed by Jae Rhim Lee would be novel. This suit is designed to help bodies decompose naturally above ground to avoid the use of dangerous embalming chemicals.

Contrast can also be used to draw attention through comparison to something that is different or opposite. This works best when the differences are significant. If you were showing the audience how to make hot sauce, and you showed a bar graph comparing the Scoville units (level of hotness) of different chili peppers, this would be contrast. Jalapenos rate at 2500–8000 Scoville units, habaneros rate at 100,000–350,000, and the naga jolokia rates at 855,000–1,041,241.

Audiences will also attend to movement or a ctivity . To employ this technique, speakers can either use action words, well-chosen movements, an increased rate of speech, or show action with video. A speech describing or showing extreme sports with high levels of risk, a fast pace, or amazing stunts could be used to illustrate activity.

Finally, h umor can be used to draw attention to a subject or point but be sure that it is relevant and in good taste. In a speech about the devotion of Trekkies (Star Trek fans), you could share the example of Tony Alleyne who designed and outfitted his flat in England as a replica of the deck of the Voyager. You could also direct the audience’s attention to couples who have wedding ceremonies spoken in Klingon.

Tell a Story

Story telling is not only the basis for most of our entertainment; it is also one of the best ways to teach an audience (Carlson, 2005). Also known as narratives, stories typically have a beginning in which the characters and setting are introduced, a rise in action, some complication or problem, and a resolution. Stories with compelling characters can be used in a creative way to weave facts otherwise dry and technical facts together (Walters, 1995), as in a speech about preparing a space shuttle for take-off from a mouse’s perspective. Jaffe (1998) differentiates between three types of narratives that can be used in informative speeches. The first type of story is a natural reality in which natural or scientific facts are brought together in chronological accounts, as in the formation of the Grand Canyon. The second narrative involves social realities which detail historic events, and the development of cultures and institutions. The last kind of story, the ultimate reality, is focused on profound philosophical and spiritual questions like “Where do we come from?” and “What happens to us when we die?”

Nursery rhymes and song lyrics familiar to the audience can also be used in an interactive way to get listeners interested in the topic (Maxey & O’Connor, 2006). In a speech about the global population explosion, you could ask audience to finish the phrase “There was an old woman who lived in a shoe…” Common commercials, lyrics to Beatles songs, holiday songs, and children’s games are universal.

The wisest mind has something yet to learn . – George Santayna

Commercial jingles and song lyrics also work to get the audience involved. You could start a speech on boating safety with these lyrics: Just sit right back / And you’ll hear a tale / A tale of a fateful trip / That started from this tropic port / Aboard this tiny ship (from  Gilligan’s Island ). Depending on the make-up of your audience, you might use lyrics from Johnny Cash, Billy Holiday, The Doors, The Beatles, JayZ, The Judds or the Arctic Monkeys. Just remember you probably can’t read all of the lyrics, you need to make sure the lyrics are directly linked to your topic, and you should be sure to cite the artist and song title.

Just for fun, can you name the artist who sang the lyrics below? Can you think of a speech topic that would correspond to the lyrics? (Answer at the end of the chapter)

Be Creative

Speakers who are different are memorable (Maxey & O’Connor, 2006). To give your speech impact, be imaginative and dare to push the envelope of conformity. When you have spent time researching a topic, you may be able to envision ways to incorporate surprising facts, props or visuals that make your presentation different from others, and therefore more memorable. You could dress like a Shakespearian actor for a speech about the famous playwright. You could have the audience move their chairs and take part in a yoga demonstration. Or you might use your own audience plants to help with a speech entitled “Behind the Scenes of TV Talk Shows.” When one student got up to speak, he drew a row of houses on the blackboard and then began to drink a glass of water and speak about the life giving properties of water. After making a few comments, he threw the glass of water on the blackboard—erasing most of the houses. Then he began his speech on the devastating effects of a flood (be sure to get your professor’s permission before you do something like this!). Another student giving a speech about “Clowning” had two actual clowns wait in the hall until she was ready to bring them in and show off their make-up and costumes. The speaker was wise to have her cohorts in the room just long enough to make the point (but not the entire time which would distract from the speaker), and the audience was attentive and grateful for the variety. Hanks and Parry (1991) explain that anyone can be creative, if they want to be and are willing to make the effort.

For some tips on how to foster your creativity, see Table 15.2. However, you need to remember that creativity is just a tool to help you teach your audience. Do not overlook the requirements of the occasion, the content of your research, or the needs of your audience in your zeal to be creative.

TABLE 15.2 TIPS FOR JUMP STARTING YOUR CREATIVITY FROM EVERYDAY CREATIVITY BY CARLIN FLORA (2009)

• Take a different way to work
• Collaborate with others with complementary skills
• Seek inspiration in beautiful surroundings
• Start working on the problem right away
• Work in a blue room (it boosts creativity)
• Get a hobby or play music
• Think about your problem right before falling asleep

The worst enemy to creativity is self-doubt.  – Sylvia Plath

Stimulate Audience Intellect

Most people have a genuine desire to understand the world around them, to seek out the truth, and learn how to solve problems. The role of the informative speaker is to satisfy this desire to learn and know. To illustrate our quest for knowledge, consider the success of the Discovery Channel, the Learning Channel, the History Channel, the Food Network and other educational broadcasts. So how do we appeal to the minds of listeners? Think about all of the information we encounter every day but do not have time to pursue. Think about subjects that you would like to know more about. Ask what information would be universally interesting and useful for listeners. Many people fly on airplanes, but do they know how to survive a plane crash? People also share many ordinary illnesses, so what are some common home remedies? All of the people on earth originated someplace, so who were our ancient ancestors?

In addition to finding topics that relate to listeners, the information we supply should be up to date. For instance, Egypt organized a revolution in 2011, and if you are giving a speech on traveling to the Pyramids, you should be aware of this. When you are talking about a topic that your audience is familiar with, you should share little known facts or paint the subject in a new light. In a speech about a famous person, you might depict what they are like behind the scenes, or what they were like growing up. In a speech about a new technology, you might also talk about the inventors. In a speech about a famous city, you could discuss the more infamous landmarks and attractions.

Create Coherence

Organize logically.

Several types of organizational patterns are discussed in Chapter 9. Using these as a starting point, you should make sure the overall logic of the speech is well thought out. If you were giving speech best suited to chronological order, but presented the steps out of order, it would be very difficult to follow. Those of you who have seen the movie  Memento  (which presented the sequence of events backwards), may have noticed how difficult it was to explain the plot to others. In a logical speech, the points you are trying to draw are obvious, the supporting materials are coherent and correspond exactly to the thesis, and the main points are mutually exclusive and flow naturally from start to finish. Clarity of thought is critical in presenting information. As Peggy Noonan (1998, p. 64) argues:

When planning your speech, ask questions like: What information needs to come first? What organizational pattern best suits the topic? What information must be shared or omitted to aid in audience understanding? What points or sub-points should be grouped together to aid listeners’ understanding?

Use Simple Language

One common mistake that speech writers make when they are writing their speech is to use the same language that they would use in a written document. Experienced speech writers know that simple language and ideas are easier to understand than complex ones. “Clear speaking is not an alternative to intelligent discourse, but rather an enabler of intelligent discourse” (Carlson, 2005, p. 79).

Did you know that Lincoln’s Gettysburg address contains only 271 words, and 251 of these words only have one or two syllables (Hughes & Phillips, 2000)? Another benefit of using simple language is that you are less likely to trip over or mispronounce simple words.

Refer to Chapter 12 on Language Use for further differences between the written word and spoken word.

Instead of “protracted,” say “drawn out.” Instead of “conundrum,” say “puzzle.” And instead of “loquacious,” say “talkative.” As you are writing your speech you also want to avoid technical jargon, slang, clichés, and euphemisms. This type of language is difficult to understand and tends to be low impact, as we mentioned previously in the chapter on Language. Compare the Low Impact  language column with the  High Impact column in Table 15.3 above to see examples of ways to make your language more powerful.

Avoid Information Overload

No one is given an unlimited amount of time to speak. You can’t cover everything that there is to know about your topic. And even if you could speak forever about everything there was to know about a subject, your listeners would never be able to take it all in.  Information overload occurs when a person feels that they are faced with an overwhelming amount of information, with the effect that they are unable to process it all or unable to make decision. So, whether you have five minutes to give a presentation or three eight-hour days, you will need to narrow and focus your speech topic and objectives. If you know that you have ten minutes to speak, you will not be able to cover “Car Maintenance for Dummies,” but you probably could give a good speech entitled “How to Change the Oil in Your Car.” When planning your speech, be sure to determine the amount of information that can reasonably be covered in the time allowed. In fact, rather than taking the entire allotted speaking time, you should get into the practice of speaking only for 90—95% of the time that you are given (Reynolds, 2008). More is not always better—and your audience will appreciate it if you can skillfully make your point with time to spare.

Today knowledge has power. It controls access to opportunity and advancement. – Peter Drucker

Make Your Speech Memorable

Build in repetition.

Audience retention is determined by a number of factors including listeners’ interest, knowledge, physical and emotional state, level of stress, background, and other competing demands (Fujishin, 2000). One way to help your audience remember the content of your speech is by repetition (Hughes & Phillips, 2000). There are three ways to incorporate repetition into your speech. The first form repetition involves restating your main points in your introduction, body and conclusion. When you do this, you will restate your points using different language—not repeat the points word for word. The second form of repetition is where a word or a phrase is repeated in a poetic way, either throughout the speech or at a critical point in the speech. One example of this would be Abraham Lincoln’s “government of the people, by the people, for the people.” Another example can be found in Sojourner Truth’s speech, delivered in 1851 at a women’s rights convention.

The final way to use repetition in your speech is through nonverbal communication. When you say the word “four” and you hold up four fingers, or when you verbally agree with a point and nod your head at the same time, you are reinforcing the idea verbally and nonverbally.

Appeal to Different Ways of Learning

Individuals have different learning style preferences, so some people prefer to learn visually [V], some aural [A], some by reading [R] and writing, and some prefer to learn kinesthetically [K] (Fleming, 2001). You can test your own learning style preference at www.varklearn.com . Understanding your own and others’ learning styles is useful for two reasons. First, you will find that you tend to teach others using your own learning style. Second, regardless of your own learning styles, you need to appeal to as many different learning styles as possible in your informative speech. To see how each learning style prefers to be taught, see the table below.

Unfortunately, since the ear alone is a very poor information gathering device, steps must be taken to improve retention. Typically, listeners only retain only a small fraction of what is explained to them verbally. The first way to enhance retention is to appeal to as many of the senses as possible. Studies show that audiences retain 20 percent of what they hear, 30 percent of what they see, and 50 percent of what they hear and  see (Westerfield, 2002). When the audience has an opportunity to  do  something (adding the kinesthetic sense), their retention increases to 80 percent (Walters, 1995). Or, if participation is not possible, a handout will raise retention to an impressive 85 percent—if the audience can review the handout at least once (Slutsky & Aun, 1997).

Another way to help your listeners remember is by the use of techniques like  association , linking the new topic to things that the audience knows about or already understands. If you were giving a speech about rugby, you might compare it to soccer and football to help the audience understand the rules. The use of  acronyms  also aids retention. On the “ Krusty Krab Training Video ” episode of Spongebob Squarepants (a spoof on corporate training videos), they use the acronym “POOP.” When I asked my then eight-year-old son if he remembered (several weeks after watching the episode) what “POOP” stood for, he immediately and correctly answered “People Order Our Patties.” The final technique to help audiences remember information is the  simplicity criterion . Information is best retained when it is explained from top to bottom (rather than bottom to top), when events are presented from first to last (rather than last to first), and when information is presented in the positive voice (rather than in the negative voice) (Devito, 1981).

Link Current Knowledge to New Knowledge

Certain sets of knowledge are common to many people in your classroom audience. For instance, most of them know what Wikipedia is. Many have found it a useful and convenient source of information about topics related to their coursework. Because many Wikipedia entries are lengthy, greatly annotated, and followed by substantial lists of authoritative sources, many students have relied on information acquired from Wikipedia in writing papers to fulfill course requirements. All this is information that virtually every classroom listener is likely to know. This is the current knowledge of your audience.

Because your listeners are already familiar with Wikipedia, you can link important new knowledge to their already-existing knowledge. Wikipedia is an “open source,” meaning that anyone can supplement, edit, correct, distort, or otherwise alter the information in Wikipedia. In addition to your listeners’ knowledge that a great deal of good information can be found in Wikipedia, they must now know that it isn’t authoritative. Some of your listeners may not enjoy hearing this message, so you must find a way to make it acceptable.

One way to make the message acceptable to your listeners is to show what Wikipedia does well. For example, some Wikipedia entries contain many good references at the end. Most of those references are likely to be authoritative, having been written by scholars. In searching for information on a topic, a student can look up one or more of those references in full-text databases or in the library. In this way, Wikipedia can be helpful in steering a student toward the authoritative information they need. Explaining this to your audience will help them accept, rather than reject, the bad news about Wikipedia.

Use Visuals

Visual aids can be a very powerful and efficient way to present facts that might otherwise be difficult to convey verbally. The benefits of visuals used for informative speeches include increasing interest, understanding, retention, and the speed at which your audience can understand complex facts. We live in a mediated culture, where people are visually oriented. This means that they expect to be visually stimulated with pictures, graphs, maps, video images and objects. Speakers who do not make use of visuals may be at a disadvantage when compared to speakers who use them. This is assuming of course that the visuals enhance what you are saying and that you use them well. As you know, plenty of people use Power Point, and it does not necessarily make their speech better or more memorable.

Perhaps the best reason to use visuals aids during an informative speech is to help your audience understand a concept that may be difficult to understand just by explaining it. In a speech about heart bypass surgery, would it be better to verbally describe the parts of the human heart, or to show a picture of it? How about a model of the heart? How about an actual human heart? Be sure to consider your audience! What if your speech is about an abstract concept that does not lend itself well to slick graphic representations? One way trainers get their audiences involved and make their presentations memorable is to provide handouts which the listeners complete (in part) themselves. Regardless of the type of visual media you select for your speech, just make sure that it does not overpower you or the subject. Work to keep the audience’s attention on you and what you are saying and use the visual to complement what you have to say.

Refer to Chapter 14 on Presentation Aids for more in-depth discussion of visual aids.

LICENSES AND ATTRIBUTIONS

• Types of Informative Speeches adapted from Stand up, Speak out. Stand up, Speak out  by University of Minnesota is licensed under a  Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.
• Chapter 15 Functions of Informative Speeches.  Authored by : Lisa Schreiber, Ph.D..  Provided by : Millersville University, Millersville, PA.  Located at :  http://publicspeakingproject.org/psvirtualtext.html .  Project : Public Speaking Project.  License :  CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Chapter 15 Developing Informative Speeches.  Authored by : Lisa Schreiber, Ph.D..  Provided by : Millersville University, Millersville, PA.  Located at :  http://publicspeakingproject.org/psvirtualtext.html .  Project : Public Speaking Project.  License :  CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Shark.  Authored by : Bryan Scott.  Located at :  https://www.flickr.com/photos/designloft/126173091/ .  License :  CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• D7K_0393-1.  Authored by : Mark Levisay.  Located at :  https://www.flickr.com/photos/mlevisay/10366380585/ .  License :  CC BY: Attribution
• Ron Glass.  Authored by : Raven Underwood.  Located at :  https://commons.wikimedia.org/wiki/File:Ron_Glass_@_the_Flanvention.jpg .  License :  CC BY: Attribution
• Dom and Chris.  Authored by : Steve Collis.  Located at :  https://www.flickr.com/photos/swampa/11251024325/ .  License :  CC BY: Attribution
• past present future.  Authored by : fosco lucarelli.  Located at :  https://www.flickr.com/photos/fosco/3915752142/ .  License :  CC BY-SA: Attribution-ShareAlike
• Speech.  Authored by : Quinn Dombrowski.  Located at :  https://www.flickr.com/photos/quinnanya/8671138498/ .  License :  CC BY-SA: Attribution-ShareAlike
• Freedom.  Authored by : Osajus.  Located at :  https://www.flickr.com/photos/osajus/14015645419/ .  License :  CC BY: Attribution
• Imagine Cup 2012u2014Day 4 Finalist Presentations.  Authored by : ImagineCup.  Located at :  https://www.flickr.com/photos/imaginecup/7534287602/ .  License :  CC BY: Attribution

Principles of Public Speaking Copyright © 2022 by Katie Gruber is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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4.3.6: Creating an Informative Presentation

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Learning Objectives

• Discuss the parts of an informational presentation.
• Understand the five parts of any presentation.

An informational presentation is common request in business and industry. It’s the verbal and visual equivalent of a written report. Information sharing is part of any business or organization. Informative presentations serve to present specific information for specific audiences for specific goals or functions. The type of presentation is often identified by its primary purpose or function. Informative presentations are often analytical or involve the rational analysis of information. Sometimes they simply “report the facts” with no analysis at all, but still need to communicate the information in a clear and concise format. While a presentation may have conclusions, propositions, or even a call to action, the demonstration of the analysis is the primary function.

A sales report presentation, for example, is not designed to make a sale. It is, however, supposed to report sales to date and may forecast future sales based on previous trends.

An informative presentation does not have to be a formal event, though it can be. It can be generic and nonspecific to the audience or listener, but the more you know about your audience, the better. When you tailor your message to that audience, you zero in on your target and increase your effectiveness. The emphasis is on clear and concise communication, but it may address several key questions:

• Topic: Product or Service?
• Who are you?
• Who is the target market?
• What is the revenue model?
• What are the specifications?
• How was the information gathered?
• How does the unit work?
• How does current information compare to previous information?

Table \(\PageIndex{1}\) lists the five main parts or components of any presentation (McLean, S., 2003).

You will need to address the questions to establish relevance and meet the audience’s needs. The five parts of any speech will serve to help you get organized.

Sample Speech Guidelines

Imagine that you have been assigned to give an informative presentation lasting five to seven minutes. Follow the guidelines in Table \(\PageIndex{2}\) and apply them to your presentation.

Key Takeaway

Informative presentations illustrate, explain, describe, and instruct the audience on topics and processes.

• Write a brief summary of a class or presentation you personally observed recently; include what you learned. Compare with classmates.
• Search online for an informative speech or presentation that applies to business or industry. Indicate one part or aspect of the presentation that you thought was effective and one you would improve. Provide the link to the presentation in your post or assignment.
• Pick a product or service and come up with a list of five points that you could address in a two-minute informative speech. Place them in rank order and indicate why.
• With the points discussed in this chapter in mind, observe someone presenting a speech. What elements of their speech could you use in your speech? What elements would you not want to use? Why? Compare with a classmate.

McLean, S. (2003). The basics of speech communication . Boston: Allyn & Bacon.

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

37 Chapter 12: Informative Speaking

Learning Objectives

After reading this chapter, the student will be able to:

• Recognize opinion versus factual information;
• Recognize the different types of informative speeches;
• Decide on the best organizational approach for types of informative speeches;
• Follow proven guidelines for preparing an informative speech;
• Construct an informative speech.

Chapter Preview

– What is an Informative Speech?

– types of informative speeches, – guidelines for selecting an informative speech topic, – guidelines for preparing an informative speech, – giving informative speeches in groups.

Informative speecha speech based entire- ly and exclusively on facts and whose main purpose is to inform rather than persuade, amuse, or inspire Defining what an informative speech is can be both straight-forward and somewhat tricky at the same time. Very simply, an informative speech can first be defined as a speech based entirely and exclusively on facts.

Basically, an informative speech conveys knowledge, a task that every person engages in every day in some form or another. Whether giving someone who is lost driving directions, explaining the specials of the day as a server, or describing the plot of a movie to friends, people engage in forms of informative speaking daily. Secondly, an informative speech does not attempt to convince the audience that one thing is better than another. It does not advocate a course of action. Consider the following two state- ments:

George Washington was the first President of the United States.

Irrefutablea statement or claim that cannot be argued In each case, the statement made is what can be described as irrefutable , meaning a statement or claim that cannot be argued. In the first example, even small children are taught that having two apples and then getting two more apples will result in having four apples. This statement is irrefutable in that no one in the world will (or should!) argue this: It is a fact.

Similarly, with the statement “George Washington was the first President of the United States,” this again is an irrefutable fact. If you asked one hundred history professors and read one hundred history textbooks, the professors and textbooks would all say the same thing: Washington was the first president. No expert, reliable source, or person with any common sense would argue about this.

(Someone at this point might say, “No, John Hanson was the first presi- dent.” However, he was president under the Articles of Confederation for a short period—November 5, 1781, to November 3, 1782—not under our present Constitution. This example shows the importance of stating your facts clearly and precisely and being able to cite their origins.)

Opiniona personal view, atti- tude, or belief about something Therefore, an informative speech should not incorporate opinion as its basis. This can be the tricky part of developing an informative speech, be- cause some opinion statements sometime sound like facts (since they are generally agreed upon by many people), but are really opinion.

For example, in an informative speech on George Washington, you might say, “George Washington was one of the greatest presidents in the history of the United States.” While this statement may be agreed upon by most people, it is possible for some people to disagree and argue the opposite point of view. The statement “George Washington was one of the greatest presidents in the history of the United States” is not irrefutable, meaning someone could argue this claim. If, however, you present the opinion as an

opionion from a source, that is acceptable: it is a fact that someone (hope- fully someone with expertise) holds the opinion. You do not want your central idea, your main points, and the majority of your supporting mate- rial to be opinion or argument in an informative speech.

Additionally, you should never take sides on an issue in an informative speech, nor should you “spin” the issue in order to influence the opinions of the listeners. Even if you are informing the audience about differences in views on controversial topics, you should simply and clearly explain the issues. This is not to say, however, that the audience’s needs and inter- ests have nothing to do with the informative speech. We come back to the WIIFM principle (“What’s in it for me?) because even though an informa- tive speech is fact-based, it still needs to relate to people’s lives in order to maintain their attention.

The question may arise here, “If we can find anything on the Internet now, why bother to give an informative speech?” The answer lies in the unique relationship between audience and speaker found in the public speaking context. The speaker can choose to present information that is of most value to the audience. Secondly, the speaker is not just overloading the audience with data. As we have mentioned before, that’s not really a good idea because audiences cannot remember great amounts of data and facts after listening. The focus of the content is what matters. This is where the specific purpose and central idea come into play. Remember, public speak- ing is not a good way to “dump data” on the audiene, but to make informa- tion meaningful.

Finally, although we have stressed that the informative speech is fact- based and does not have the purpose of persuasion, information still has an indirect effect on someone. If a classmate gives a speech on correctly using the Heimlich Maneuver to help a choking victim, the side effect (and probably desired result) is that the audience would use it when confronted with the situation.

While the topics to choose from for informative speeches are nearly limit- less, they can generally be pared down into five broad categories. Under- standing the type of informative speech that you will be giving can help you to figure out the best way to organize, research, and prepare for it, as will be discussed below.

Type 1: History

A common approach to selecting an informative speech topic is to discuss the history or development of something. With so much of human knowl- edge available via the Internet, finding information about the origins and

evolution of almost anything is much easier than it has ever been (with the disclaimer that there are quite a few websites out there with false infor- mation). With that in mind, some of the areas that a historical informative speech could cover would include:

(Example: the baseball; the saxophone). Someone at some point in history was the first to develop what is considered the modern baseball. Who was it? What was it originally made of? How did it evolve into the baseball that is used by Major League Baseball today?

(Example: your college; DisneyWorld). There is a specific year that you college or university opened, a specific number of students who were ini- tially enrolled, and often colleges and universities have name and mission changes. All of these facts can be used to provide an overall understanding of the college and its history. Likewise, the DisneyWorld of today is dif- ferent from the DisneyWorld of the early 1970s; the design has developed over the last fifty years.

(Example: democracy; freedom of speech). It is possible to provide facts on an idea, although in some cases the information may be less precise. For example, while no one can definitively point to a specific date or indi- vidual who first developed the concept of democracy, it is known to have been conceived in ancient Greece (Raaflaub, Ober, & Wallace, 2007). By looking at the civilizations and cultures that adopted forms of democra- cy throughout history, it is possible to provide an audience with a better understanding of how the idea has been shaped into what it has become today.

Type 2: Biography

A biography is similar to a history, but in this case the subject is specifically a person, whether living or deceased. For the purposes of this class, biog- raphies should focus on people of some note or fame, since doing research on people who are not at least mildly well-known could be difficult. But again, as with histories, there are specific and irrefutable facts that can help provide an overview of someone’s life, such as dates that President Lincoln was born (February 12, 1809) and died (April 15, 1865) and the years he was in office as president (1861-1865).

This might be a good place to address research and support. The basic dates of Abraham Lincoln’s life could be found in multiple sources and you would not have to cite the source in that case. But it you use the work of a

specific historian to explain how Lincoln was able to win the presidency in the tumultuous years before the Civil War, that would need a citation of that author and the publication.

Type 3: Processes

Examples of process speech topics would be how to bake chocolate chip cookies; how to throw a baseball; how a nuclear reactor works; how a bill works its way through Congress.

Process speeches are sometimes referred to as demonstration or “how to” speeches because they often entail demonstrating something. These speeches require you to provide steps that will help your audience un- derstand how to accomplish a specific task or process. However, How To speeches can be tricky in that there are rarely universally agreed upon

(i.e. irrefutable) ways to do anything. If your professor asked the students in his or her public speaking class to each bring in a recipe for baking chocolate chip cookies, would all of them be the exact same recipe?

Probably not, but they would all be similar and, most importantly, they would all give you chocolate chip cookies as the end result. Students giving a demonstration speech will want to avoid saying “You should bake the cookies for 12 minutes” since that is not how everyone does it. Instead, the student should say something like:

“You can bake the cookies for 10 minutes.”

“One option is to bake the cookies for 10 minutes.”

“This particular recipe calls for the cookies to be baked for 10 min- utes.”

Each of the previous three statements is absolutely a fact that no one can argue or disagree with. While some people may say 12 minutes is too long or too short (depending on how soft or hard they like their cookies), no one can reasonably argue that these statements are not true.

On the other hand, there is a second type of process speech that focuses not on how the audience can achieve a result, such as changing oil in their cars or cooking something, but on how a process is achieved. The goal is understanding and not performance. After a speech on how to change a car tire, the audience members could probably do it (they might not want to, but they would know the steps). However, after a speech on how a bill goes through Congress, the audience would understand this important part of democracy but not be ready to serve in Congress.

Type 4: Ideas and Concepts

Sometimes an informative speech is designed to explain an idea or con- cept. What does democracy mean? What is justice? In this case, you will want to do two things. First, use the definition methods listed in Chapter 6, such as classification and differentiation. The second is to make your concept concrete, real, and specific for your audience with examples.

Type 5: Categories or divisions

Sometimes an informative speech topic doesn’t lend itself to a specific type of approach, and in those cases the topics tend to fall into a “general” category of informative speeches. For example, if a student wanted to give an informative speech on the four “C’s” of diamonds (cut, carat, color, and clarity), they certainly wouldn’t approach it as if they were providing the history of diamonds, nor would they necessarily be informing anyone on “how to” shop for or buy diamonds or how diamonds are mined. The ap-

proach in this case would simply be to inform an audience on the four “C’s” and what they mean. Other examples of this type of informative speech would be positions in playing volleyball or the customs to know when trav- eling in China.

As stated above, identifying the type of informative speech being given can help in several ways (conducting research, writing the introduction and conclusion), but perhaps the biggest benefit is that the type of informative speech being given will help determine, to some degree, the organizational pattern that will need to be used (see Chapter 6). For example, a How To speech must be in chronological order. There really isn’t a way (or reason) to present a How To speech other than how the process is done in a time sequence. That is to say, for a speech on how to bake chocolate chip cook- ies, getting the ingredients (Main Point 1) must come before mixing the ingredients (Main Point 2), which must come before baking them (Main Point 3). Putting them in any other order will only confuse the audience.

Similarly, most Histories and Biographies will be organized chronologi- cally, but not always. It makes sense to explain the history of the baseball from when it was first developed to where it is today, but certain approach-

es to Histories and Biographies can make that irrelevant. For an informa- tive speech on Benjamin Franklin, a student might choose as his or her three main points: 1) His time as a printer, 2) His time as an inventor, 3) His time as a diplomat. These main points are not in strict chronological order because Franklin was a printer, inventor, and diplomat at the same time during periods of his whole life. However, this example would still be one way to inform an audience about him without using the chronological organizational pattern.

As for general informative speeches, since the topics that can be includ- ed in this category are very diverse and cover a range of subject matter, the way they are organized will be varied as well. However, if the topic is “types of” something or “kinds of” something, the organizational pat-

tern would be topical; if it were the layout of a location, such as the White House, it would be spatial (refer to Chapter 6 for more on Organization).

While some of the guidelines for selecting a topic were discussed in Chap- ters 2, 4, and 5, this section will more specifically focus on informative speech topics and problems that can arise when choosing them.

Pick a specific or focused topic

Perhaps one of the biggest and most common misconceptions students have about informative speech topics is that the topic needs to be broad in order to fill the time requirements for the speech. It is not uncommon for a student to propose an informative speech topic such as “To inform my audience about the history of music.” How is that topic even possible? When does the history of music even begin? The thinking here is that this speech will be easy to research and write since there is so much informa- tion available. But the opposite is actually true. A topic this broad makes doing research even harder.

Let’s consider the example of a student who proposes the topic “To in- form my audience about the Civil War.” The Civil War was, conservatively speaking, four years long, resulted in over 750,000 casualties, and argu- ably changed the course of human history. So to think that it is possible to cover all of that in five to seven minutes is unrealistic. Also, a typical

college library has hundreds of books dealing with the Civil War. How will you choose which ones are best suited to use for your speech?

The better approach in this case is to be as specific as possible. A revised specific purpose for this speech might be something like “To inform my audience about the Gettysburg Address.” This topic is much more compact

(the Gettysburg Address is only a few minutes long), and doing research will now be exponentially easier—although you will still find hundreds of sources on it. Or, an even more specific topic would be like the one in the outline at the end of this chapter: “To inform my classmates of the specific places in Gettysburg, Pennsylvania, that are considered haunted.”

Instead of looking through all the books in your campus library on the Civ- il War, searching through the library’s databases and catalog for material on the Gettysburg Address will yield a much more manageable number of books and articles. It may sound counterintuitive, but selecting a speech topic that is very specifically focused will make the research and writing phases of the informative speech much easier.

Avoid faux or fake informative speech topics

Sometimes students think that because something sounds like an informa- tive speech topic, it is one. This happens a lot with political issues that are usually partisan in nature. Some students may feel that the speech topic “To inform my audience why William Henry Harrison was a bad president” sounds factual, but really this is an opinion. Similarly, a number of topics that include conspiracy and paranormal subject matter are usually mistak- en for good informative topics as well.

It is not uncommon for a student to propose the topic “To inform my au- dience about the existence of extraterrestrials,” thinking it is a good topic. After all, there is plenty of evidence to support the claim, right? There are pictures of unidentified objects in the sky that people claim are from outer space, there are people who claim to have seen extraterrestrials, and most powerful of all, there are people who say that they have been abducted by aliens and taken into space.

The problem here, as you have probably already guessed, is that these facts are not irrefutable. Not every single person who sees something unknown

in the sky will agree it is an alien spacecraft, and there can be little doubt that not everyone who claims to have been abducted by a UFO is telling the truth. This isn’t to say that you can’t still do an informative speech on alien sites. For example, two viable options are “To inform my audience about the SETI Project” or “To inform my audience of the origin of the Area 51 conspiracy.” However, these types of speeches can quickly devolve into opinion if you aren’t careful, which would then make them persuasive speeches. Even if you start by trying to be objective, unless you can present each side equally, it will end up becoming a persuasive speech. Additional- ly, when a speaker picks such a topic, it is often because of a latent desire to persuade the audience about them.

Don’t Be Too Broad

In preparing and writing an informative speech, one of the most common mistakes students make is to think that they must be comprehensive in covering their topic, which isn’t realistic. Take for example an informative speech on Abraham Lincoln. Lincoln was 56 years old when he died, so to think that it is possible to cover his entire life’s story in 5 to 7 minutes is un-realistic. As discussed in Chapter 4, the better option is to select three aspects of his life and focus on those as a way to provide an overall picture of who he was. So a proposed speech on Lincoln might have the specific purpose: “To inform my audience about Abraham Lincoln’s administra- tion of the Civil War.” This is still a huge topic in that massive books have been written about it, but it could be addressed in three or four main points such as:

• The Civil War began in the aftermath of Lincoln’s Election and Inauguration
• Finding the right military leaders for the Union was his major chal- lenge at the beginning.
• The Emancipation Proclamation changed the nature of the War.
• Lincoln adopted a policy that led to the North’s victory.

Regardless of the topic, you will never be able to cover everything that is known about your topic, so don’t try. Select the things that will best help the audience gain a general understanding of the topic, that will interest them, and that they hopefully will find valuable.

Be Accurate, Clear, and Interesting

A good informative speech conveys accurate information to the audience in a way that is clear and that keeps the listener interested in the topic.

Achieving all three of these goals—accuracy, clarity, and interest—is the key to being an effective speaker. If information is inaccurate, incomplete, or unclear, it will be of limited usefulness to the audience.

Part of being accurate is making sure that your information is current. Even if you know a great deal about your topic or wrote a good paper on the topic in a high school course, you will need to verify the accuracy and completeness of what you know, especially if it is medical or scientific information. Most people understand that technology changes rapidly, so you need to update your information almost constantly. The same is true for topics that, on the surface, may seem to require less updating. For example, the Civil War occurred over 150 years ago, but contemporary research still offers new and emerging theories about the causes of the war and its long-term effects. So even with a topic that seems to be unchanging, carefully check the information to be sure it’s accurate and up to date.

What defines “interesting?” In approaching the informative speech, you should keep in mind the good overall principle that the audience is asking, “what’s in it for me?” The audience is either consciously or unconsciously wondering “What in this topic for me? How can I use this information? Of what value is this speech content to me? Why should I listen to it?” One reason this textbook uses examples of the Civil War is that the authors’ college is located by several Civil War sites and even a major battlefield.

Students see reminders of the Civil War on a regular basis.

You might consider it one of the jobs of the introduction to directly or in- directly answer these questions. If you can’t, then you need to think about your topic and why you are addressing it. If it’s only because the topic is interesting to you, you are missing the point. For example, why should we know about Abraham Lincoln’s administration of the Civil War? Obviously, because it had significant, long-term consequences to Americans, and you should articulate that in terms the audience can understand.

Keep in Mind Audience Diversity

Finally, remember that not everyone in your audience is the same, so an informative speech should be prepared with audience diversity in mind. If the information in a speech is too complex or too simplistic, it will not hold the interest of the listeners. Determining the right level of complexity can be hard. Audience analysis is one important way to do this (see Chapter 2). Do the members of your audience belong to different age groups? Did they all go to public schools in the United States, or are some them internation- al students? Are they all students majoring in the same subject, or is there a mixture of majors? Never assume that just because an audience is made up of students, they all share a knowledge set.

There are instances where you will be called upon to give an informative speech as part of a group of other informative speakers. This situation may be referred to as a panel or as a symposium. The difference is that in a panel, the focus is on a discussion by experts in front of an audience. The expert speakers may start with an opening statement, but typically the panelists are seated and their opening remarks are designed to pres- ent their basic position or stance and the bulk of time is spent in ques- tion-and-answer from the audience, from the moderator, or from each other. Some tips for panels are given here . (https://www.youtube.com/ watch?v=vJG698U2Mvo)

A symposium is more formal and the experts or presenters have put to- gether prepared speeches on different aspects of an overall topic. For example, they may all be experts on juveniles in the criminal justice sys- tem, but they have chosen or been assigned a specific informative topic for the audience, who are probably also professionals in that field. One might speak on challenges with legal representation for juveniles, another on family reconciliation, another on educational opportunities, and so on. While there may be time for question and answers at the end, the bulk of the time is taken up by the prepared speeches.

The author has used the symposium format in her teaching of the informa- tive speech for over 25 years. The students at first are skeptical, but usu- ally afterward they see the benefit of the experience in the classroom. For one thing, instead of a class of 25-30 separate and unrelated informative speeches in the class, there are four sets of related speeches that explore a topic in more depth. Some popular topics have been physical and mental health issues (diabetes, breast cancer, pets, schizophrenia, phobias), the arts (musical genres, history of film), travel, and food. In those years, there have been topics that didn’t work. Serial killers and sexually transmitted infections were two of them. One speech on that is acceptable. Six or seven, not so much. Just to clarify, the author always assigns the groups but the students pick the topics.

Here are some pointers if you are assigned to give a symposium-style in- formative speech. 1. Spend ample time discussing the topics so that every- one is supportive of the overall topic and the way the topic is broken down into separate speech topics. Do not let one person run the show and insist on a specific topic. A strong personality can sway the rest of the group

and then later the other members become unhappy about the topic and resentful of the persuasive member. 2. Try to develop topics in different ways; for example, let’s take the overall topic of phobias. The temptation is for each separate speech to be a specific phobia. While this is all right, it becomes repetitive to the audience. There are other ways to develop the subtopics (origins, different treatment options, phobias related to certain

demographic groups) instead of six or seven speeches on different pho- bias. 3. Be in constant communication with your peers so that you know exactly what their topics are and how they are being developed. You don’t want one or two co-presenters to “go rogue” and change their topics with- out the knowledge of the others in the group. You also do not want to end up overlapping, so that part of your speech is actually in someone else’s speech. Share phone numbers so you can text or call each other, if the members are willing. 4. You should appoint a moderator who will intro- duce the speeches and speakers and close or call for questions when the speeches are completed, and possibly summarize the set of speeches at the end. This member does not have to be the first or last speaker in the group.

• Be sure the order of speeches is logical, not random. 6. Be sure to get to the class early so you can set up and feel secure that your team members are present. 7. If you are required to have a question-and-answer session at the end, the moderator should try to make sure that the participation is balanced and one talkative person doesn’t answer all the questions. There will be questions you cannot answer, so just be honest and say, “I didn’t find that answer in my research.”

Many instructors use this format because it not only teaches informative speaking skills, but because it emphasizes team work. You will be expect- ed to do many team projects in your educational and professional careers, and this is a good way to start learning effective teamwork skills.

Learning how to give informative speeches will serve you well in your col- lege career and your future work. Keep in mind the principles in this chap- ter but also those of the previous chapters: relating to the informational needs of the audience, using clear structure, and incorporating interesting and attention-getting supporting evidence.

Something to Think About

Here are three general topics for informative speeches. Write specific pur- poses for them and explain how you would answer the WIIFM question.

• Type 1 diabetes
• The psychological effects of using social media

Two outlines for informative speeches are provided on the following pages. They utilize slightly different formats; other outline formats are included in one of the appendices. Your instructor will let you know which one he or she prefers or will provide examples of another format.

Sample Outline: Informative Speech on Lord Byron

By shannon stanley.

Specific Purpose: To inform my audience about the life of George Gordon, Lord Byron.

Central Idea: George Gordon, Lord Byron overcame physical hardships, was a world-renowned poet, and an advocate for the Greek’s war for free- dom.

Introduction

• Imagine an eleven year old boy who has been beaten and sexually abused repeatedly by the very person who is supposed to take care of him.
• This is one of the many hurdles that George Gordon, better known as Lord Byron, overcame during his childhood.
• Lord Byron was also a talented poet with the ability to transform his life into the words of his poetry.
• Byron became a serious poet by the age of fifteen and he was first published in 1807 at the age of nineteen.
• Lord Byron was a staunch believer in freedom and equality, so he gave most of his fortune, and in the end, his very life, supporting the Greek’s war for independence.
• While many of you have probably never heard of Lord Byron, his life and written work will become more familiar to you when you take Humanities 1201, as I learned when I took it last semester.
• Lord Byron was born on January 22, 1788 to Captain John Byron and Catherine Gordon Byron.
• According to Paul Trueblood, the author of Lord Byron, Lord Byron’s father only married Catherine for her dowry, which he quickly went through, leaving his wife and child nearly penniless.
• By the age of two, Lord Byron and his mother had moved to Aberdeen in Scotland and shortly thereafter, his father died in France at the age of thirty-six.
• Lord Byron was born with a clubbed right foot, which is a deformity that caused his foot to turn sideways instead of remaining straight, and his mother had no money to seek treatment for this painful and embarrassing condition.
• He would become very upset and fight anyone who even spoke of his lameness.
• Despite his handicap, Lord Byron was very active and liked competing with the other boys.
• At the age of ten, his grand-uncle died leaving him the title as the sixth Baron Byron of Rochdale.
• With this title, he also inherited Newstead Abbey, a dilapidated estate that was in great need of repair.
• Because the Abbey was in Nottinghamshire England, he and his mother moved there and stayed at the abbey until it was rented out to pay for the necessary repairs.
• During this time, May Gray, Byron’s nurse had al- ready begun physically and sexually abusing him.
• A year passed before he finally told his guardian, John Hanson, about May’s abuse; she was fired im- mediately.
• Unfortunately the damage had already been done.
• In the book Lord Byron, it is stated that years later he wrote “My passions were developed very early- so early, that few would believe me if I were to state the period, and the facts which accompanied it.”
• Although Lord Byron had many obstacles to overcome during his childhood, he became a world renowned poet by the age of 24.
• Lord Byron experienced the same emotions we all do, but he was able to express those emotions in the form of his poetry and share them with the world.
• According to Horace Gregory, The author of Poems of George Gordon, Lord Byron, the years from 1816 through 1824 is when Lord Byron was most known throughout Europe.
• But according to Paul Trueblood, Childe Harold was pub- lished in 1812 and became one of the best-selling works of literature in the 19th century.
• Childe Harold was written while Lord Byron was traveling through Europe after graduating from Trinity College.
• Many authors such as Trueblood, and Garrett, the author of George Gordon, Lord Byron, express their opinion that Childe Harold is an autobiography about Byron and his travels.
• Lord Byron often wrote about the ones he loved the most, such as the poem “She Walks in Beauty” written about his cousin Anne Wilmont, and “Stanzas for Music” written for his half-sister, Augusta Leigh.
• He was also an avid reader of the Old Testament and would write poetry about stories from the Bible that he loved.
• One such story was about the last king of Babylon.
• This poem was called the “Vision of Belshazzar,” and is very much like the bible version in the book of Daniel.
• Although Lord Byron is mostly known for his talents as a poet, he was also an advocate for the Greek’s war for inde- pendence.
• Lord Byron, after his self-imposed exile from England, took the side of the Greek’s in their war for freedom from Turkish rule.
• Byron arrived in Greece in 1823 during a civil war.
• The Greek’s were too busy fighting amongst them- selves to come together to form a formidable army against the Turks.
• According to Martin Garrett, Lord Byron donated money to refit the Greek’s fleet of ships, but did not immediately get involved in the situation.
• He had doubts as to if or when the Greek’s would ever come together and agree long enough to make any kind of a difference in their war effort.
• Eventually the Greek’s united and began their cam- paign for the Greek War of Independence.
• He began pouring more and more of his fortune into the Greek army and finally accepted a position to oversee a small group of men sailing to Missolonghi.
• Lord Byron set sail for Missolonghi in Western Greece in 1824. 1. He took a commanding position over a small num- ber of the Greek army despite his lack of military training.

2. He had also made plans to attack a Turkish held fortress but became very ill before the plans were ever carried through.

• Lord Byron died on April 19, 1824 at the age of 36 due to the inexperienced doctors who continued to bleed him while he suffered from a severe fever.
• After Lord Byron’s death, the Greek War of Indepen- dence, due to his support, received more foreign aid which led to their eventual victory in 1832.
• Lord Byron is hailed as a national hero by the Greek nation.
• Many tributes such as statues and road-names have been devoted to Lord Byron since the time of his death.
• In conclusion, Lord Byron overcame great physical hardships to become a world-renowned poet, and is seen as a hero to the Greek nation and is mourned by them still today.
• I have chosen not to focus on Lord Byron’s more liberal

way of life, but rather to focus on his accomplishments in life.

• He was a man who owed no loyalty to Greece, yet gave his life to support their cause.
• Most of the world will remember Lord Byron primarily through his written attributes, but Greece will always re- member him as the “Trumpet Voice of Liberty.”

Garrett, M. (2000). George Gordon, Lord Byron. New York, NY: Oxford University Press.

Gregory, H. (1969). Poems of George Gordon, Lord Byron. New York, NY: Thomas Y. Crowell Company.

Trueblood, P. G. (1969). Lord Byron. (S. E. Bowman, Ed.). New York, NY: Twayne Publishers.

Sample Outline: Informative Speech on Haunted Places in Gettysburg

By leslie dean.

Specific Purpose: To inform my classmates of specific places in Gettysburg, Pennsylvania, that are considered to be haunted.

Introduction: Do you believe in paranormal activity? Have you ever been to a place that is haunted? My personal opinion on this subject matter is open to question; however, there are a lot of people that have had first- hand encounters with the paranormal. Throughout the world there are countless places that are considered to be haunted by tormented souls that still lurk among us in search of a way to free their souls. Most places that claim to be haunted are intertwined with tales of battles and as a re- sult many fatalities. Tragic times in history make for the perfect breeding grounds for the haunted places that exist today.

Thesis/Preview: Gettysburg is a city that is plagued by historical events that play a role in the manifestations that haunt Gettysburg today. These include locations at The Devil’s Den, Little Round Top, and the Hummel- baugh House.

• The Devil’s Den is considered a site for paranormal activity.
• The Devil’s Den has historical significance retained during the American Civil War.
• Location held heavy fighting during battle that took place on July 2, of 1863.
• The total death toll estimated during battle consist- ed of 800 for the Union and more than 1,800 for the

Confederates.

• Some reported paranormal activity at the Devil’s Den.
• According to author, consultant, and lecturer Dennis William Hauck, he states in his book Haunted Places that if you stand outside at the Devil’s Den there can be the sounds of drum rolls and gunshots heard.
• According to many visitors there have been many people that claim to have seen and/or taken pictures of and had conversations with a friendly soldier who either disappears or doesn’t show up in photographs.

Transition: Spooky, unexplainable things happen at the Devil’s Den but there is also paranormal activity in another area of Gettysburg, Little Round Top.

• Another location said to be haunted is Little Round Top.
• Little Round Top’s historical significance.
• A site where Union soldiers held up to maintain an advantage over the Confederate soldiers.
• According to James Brann, an author from Civil War Magazine, this was a site Union Colonel Joshua

Lawrence Chamberlain led his 20th Maine Regiment in perhaps the most famous counterattack of the Civil War.

• Manifestations at Little Round Top.
• During filming of the movie Gettysburg (1993), extras portraying Union soldiers were greeted by a man in the uniform of a Union private.
• Handed them musket rounds.
• Actual rounds that dated back to the Civil War.
• Ghostly solders can still be seen marching in for- mation and riding horses in the fight against their enemy.

Transition: It seems that a lot of landmarks are haunted but there are also structures known to be stricken with paranormal activity.

• Hummelbaugh House is a non-battlefield place for ghost-sightings.
• Historical significance of Hummelbaugh House.
• The house is located on the east side of the city and was just behind the Union lines.
• It was used for a hospital and because of the times amputated limbs would be thrown out the windows resulting in a huge pile of body parts.
• Paranormal activity at the house.
• The windows in the house often startle people with

loud vibrations.

• The calls for help from soldiers can still be heard in and around the house.

Conclusion: In closing, according to History.com the Battle of Gettysburg was one of the biggest in the Civil War, resulting in over 150,000 causali- ties. With these statistics it is no surprise that lost souls still lurk the eerie grounds of this historical place. Whether it is vibrating windows or actual encounters with soldiers from 1863, Gettysburg has more than enough encounters with the paranormal to convince the biggest of doubters. Going to Gettysburg would guarantee a chance to literally step back in time and encounter something that is only remembered in history books. So believ- er in the paranormal or not, Gettysburg is a place to go to experience a part of history whether it be historical sites or a random run in with a ghostly soldier.

Brann, J. R. (1999). The full story. America’s Civil War, 12(5), 34. Re- trieved from http://search.ebscohost.com/login.aspx?direct=true&d- b=fth&AN=2281134&site=eds-live&scope=site

Hauck, D. (1994). The national directory of haunted places. Athanor Press. Battle of Gettysburg. (2019, May 20). History.com. Retrieved from https:// www.history.com/topics/american-civil-war/battle-of-gettysburg

Academic Oral Communication for International Students Copyright © by Joy Xiao is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Unit 33: Informative and Persuasive Presentations

Learning objectives.

• describe the functions of the speech to inform
• provide examples of four main types of speeches to inform
• understand how to structure and develop a speech to inform
• identify and demonstrate how to use six principles of persuasion
• describe similarities and differences between persuasion and motivation
• identify and demonstrate the effective use of five functions of speaking to persuade

Introduction

Regardless of the type of presentation, you must prepare carefully.  Are you trying to sell life insurance to a group of new clients, or presenting a proposal to secure financing to expand your business operation?  Are you presenting the monthly update on the different sales divisions in your company, or providing customers with information on how to upgrade their latest computer purchase.  Your future career will require you to present both to inform or to persuade.  Knowing the difference between these two types of presentations and knowing how to construct each type of presentation will be beneficial to your future careers.

Presenting to Inform

At some point in your business career, you will be called upon to teach someone something. It may be a customer, coworker, or supervisor, and in each case, you are performing an informative speech. It is distinct from a sales speech, or persuasive speech, in that your goal is to communicate the information so that your listener understands. The informative speech is one performance you’ll give many times across your career, whether your audience is one person, a small group, or a large auditorium full of listeners. Once you master the art of the informative speech, you may mix and match it with other styles and techniques.

Informative presentations focus on helping the audience to understand a topic, issue, or technique more clearly. There are distinct functions inherent in a speech to inform, and you may choose to use one or more of these functions in your speech. Let’s take a look at the functions and see how they relate to the central objective of facilitating audience understanding.

Share: The basic definition of communication highlights the process of understanding and sharing meaning. An informative speech follows this definition when a speaker shares content and information with an audience. As part of a speech, you wouldn’t typically be asking the audience to respond or solve a problem. Instead, you’d be offering to share with the audience some of the information you have gathered related to a topic.

Increasing Understanding: How well does your audience grasp the information? This should be a guiding question to you on two levels. The first involves what they already know—or don’t know—about your topic, and what key terms or ideas might be necessary for someone completely unfamiliar with your topic to grasp the ideas you are presenting. The second involves your presentation and the illustration of ideas. The audience will respond to your attention statement and hopefully maintain interest, but how will you take your speech beyond superficial coverage of content and effectively communicate key relationships that increase understanding? These questions should serve as a challenge for your informative speech, and by looking at your speech from an audience-oriented perspective, you will increase your ability to increase the audience’s understanding.

Change Perceptions:  How you perceive something has everything to do with a range of factors that are unique to you. We all want to make sense of our world, share our experiences, and learn that many people face the same challenges we do. For instance, many people perceive the process of speaking in public as a significant challenge, and in this text, we have broken down the process into several manageable steps. In so doing, we have to some degree changed your perception of public speaking.

When you present your speech to inform, you may want to change the audience member’s perceptions of your topic. You may present an informative speech on air pollution and want to change common perceptions such as the idea that most of North America’s air pollution comes from private cars. You won’t be asking people to go out and vote, or change their choice of automobiles, but you will help your audience change their perceptions of your topic.

Gain Skills:   Just as you want to increase the audience’s understanding, you may want to help the audience members gain skills. If you are presenting a speech on how to make a meal from fresh ingredients, your audience may thank you for not only the knowledge of the key ingredients and their preparation but also the product available at the conclusion. If your audience members have never made their own meal, they may gain a new skill from your speech.

Exposition versus Interpretation:  When you share information informally, you often provide your own perspective and attitude for your own reasons. The speech to inform the audience on a topic, idea, or area of content is not intended to be a display of attitude and opinion.

The speech to inform is like the classroom setting in that the goal is to inform, not to persuade, entertain, display attitude, or create comedy. If you have analyzed your audience, you’ll be better prepared to develop appropriate ways to gain their attention and inform them on your topic. You want to communicate thoughts, ideas, and relationships and allow each listener specifically, and the audience generally, to draw their own conclusions. The speech to inform is all about sharing information to meet the audience’s needs, not your own.

Exposition:  Exposition means a public exhibition or display, often expressing a complex topic in a way that makes the relationships and content clear. The goal is to communicate the topic and content to your audience in ways that illustrate, explain, and reinforce the overall content to make your topic more accessible to the audience. The audience wants to learn about your topic and may have some knowledge of it as you do. It is your responsibility to consider ways to display the information effectively.

Interpretation and Bias:  Interpretation involves adapting the information to communicate a message, perspective, or agenda. Your insights and attitudes will guide your selection of material, what you focus on, and what you delete (choosing what not to present to the audience). Your interpretation will involve personal bias.

Bias is an unreasoned or not-well-thought-out judgment. Bias involves beliefs or ideas held on the basis of conviction rather than current evidence. Beliefs are often called “habits of the mind” because we come to rely on them to make decisions. Which is the better, cheapest, most expensive, or the middle-priced product? People often choose the middle-priced product and use the belief “if it costs more it must be better” (and the opposite: “if it is cheap it must not be very good”). The middle-priced item, regardless of the actual price, is often perceived as “good enough.” All these perceptions are based on beliefs, and they may not apply to the given decision or even be based on any evidence or rational thinking.

We take mental shortcuts all day long, but in our speech to inform, we have to be careful not to reinforce bias.

Point of View:  Clearly no one can be completely objective and remove themselves from their own perceptual process. People express themselves and naturally relate what is happening now to what has happened to them in the past. You are your own artist, but you also control your creations.

Objectivity involves expressions and perceptions of facts that are free from distortion by your prejudices, bias, feelings or interpretations. For example, is the post office box blue? An objective response would be yes or no, but a subjective response might sound like “Well, it’s not really blue as much as it is navy, even a bit of purple.” Subjectivity involves expressions or perceptions that are modified, altered, or impacted by your personal bias, experiences, and background. In an informative speech, your audience will expect you to present the information in a relatively objective form. The speech should meet the audience’s needs as they learn about the content, not your feelings, attitudes, or commentary on the content.

Types of Informative Presentations

Speaking to inform may fall into one of several categories. The presentation to inform may be an explanation, a report, a description, or a demonstration .  E ach type of informative speech is described below.

Explanation:  Have you ever listened to a lecture or speech where you just didn’t get it? It wasn’t that you weren’t interested, at least not at first. Perhaps the presenter used language you didn’t understand or gave a confusing example. Soon you probably lost interest and sat there, attending the speech in body but certainly not in mind. An effective speech to inform will take a complex topic or issue and explain it to the audience in ways that increase audience understanding.

No one likes to feel left out. As the speaker, it’s your responsibility to ensure that this doesn’t happen. Also, know that to teach someone something new—perhaps a skill that they did not possess or a perspective that allows them to see new connections—is a real gift, both to you and the audience members. You will feel rewarded because you made a difference and they will perceive the gain in their own understanding.

Report:  As a business communicator, you may be called upon to give an informative report where you communicate status, trends, or relationships that pertain to a specific topic. The informative report is a speech where you organize your information around key events, discoveries, or technical data and provide context and illustration for your audience. They may naturally wonder, “Why are sales up (or down)?” or “What is the product leader in your lineup?” and you need to anticipate their perspective and present the key information that relates to your topic.

Description:  Have you ever listened to a friend tell you about their recent trip somewhere and found the details fascinating, making you want to travel there or visit a similar place? Describing information requires an emphasis on language that is vivid, captures attention, and excites the imagination. Your audience will be drawn to your effective use of color, descriptive language, and visual aids. An informative speech that focuses on the description will be visual in many ways. Use your imagination to place yourself in their perspective: how would you like to have someone describe the topic to you?

Demonstration:  You want to teach the audience how to program the applications on a new smartphone. A demonstrative speech focuses on clearly showing a process and telling the audience important details about each step so that they can imitate, repeat, or do the action themselves. Consider the visual aids or supplies you will need.

By considering each step and focusing on how to simplify it, you can understand how the audience might grasp the new information and how you can best help them. Also, consider the desired outcome; for example, will your listeners be able to actually do the task themselves? Regardless of the sequence or pattern you will illustrate or demonstrate, consider how people from your anticipated audience will respond, and budget additional time for repetition and clarification.

Creating an Informative Presentation

An informational presentation is a common request in business and industry. It’s the verbal and visual equivalent of a written report. Informative presentations serve to present specific information for specific audiences for specific goals or functions. Table 33.1 below describes five main parts of a presentation to inform.

Table 33.1. Presentation Components and Their Functions. Lists the five main parts or components of any presentation (McLean, S., 2003).

Sample Speech Guidelines:  Imagine that you have been assigned to give an informative presentation lasting five to seven minutes. Follow the guidelines in Table 33.2 below and apply them to your presentation.

Table 33.2 Sample speech guidelines. Seven key items.

Informative presentations illustrate, explain, describe, and instruct the audience on topics and processes.  Now let’s watch an example of an informative speech.

The Persuasive Presentation

No doubt there has been a time when you wanted to achieve a goal or convince someone about a need and you thought about how you were going to present your request. Consider how often people want something from you? When you watch television, advertisements reach out for your attention, whether you watch them or not. When you use the internet, pop-up advertisements often appear. Most people are surrounded, even inundated by persuasive messages. Mass and social media in the 21st century have had a significant effect on persuasive communication that you will certainly recognize.

Persuasion is an act or process of presenting arguments to move, motivate, or change the mind of your audience. Persuasion can be implicit or explicit and can have both positive and negative effects.  Motivation is different from persuasion in that it involves the force, stimulus, or influence to bring about change. Persuasion is the process, and motivation is the compelling stimulus that encourages your audience to change their beliefs or behaviour, to adopt your position, or to consider your arguments.  Let’s view the video below for an overview of the principles of a persuasive presentation.

Principles of Persuasion

What is the best way to succeed in persuading your listeners? There is no one “correct” answer, but many experts have studied persuasion and observed what works and what doesn’t. Social psychologist Robert Cialdini (2006) offers us six principles of persuasion that are powerful and effective:   Reciprocity , Scarcity , Authority , Commitment and consistency , Consensus , and Liking .  These six principles are covered in more detail in Unit 27 .

Developing a Persuasive Presentation

Persuasive presentations have the following features, they:

When you focus on stimulation as the goal of your speech, you want to reinforce existing beliefs, intensify them, and bring them to the forefront. By presenting facts, you will reinforce existing beliefs, intensify them, and bring the issue to the surface. You might consider the foundation of common ground and commonly held beliefs, and then introduce information that a mainstream audience may not be aware of that supports that common ground as a strategy to stimulate.

In a persuasive speech, the goal is to change the attitudes, beliefs, values, or judgments of your audience.  Audience members are likely to hold their own beliefs and are likely to have their own personal bias. Your goal is to get them to agree with your position, so you will need to plan a range of points and examples to get audience members to consider your topic. H ere is a five-step checklist to motivate your audience into some form of action:

1. Get their attention 2. Identify the need 3. Satisfy the need 4. Present a vision or solution 5. Take action

This simple organizational pattern can help you focus on the basic elements of a persuasive message that will motivate your audience to take action…

Include a Call to Action

When you call an audience to action with a speech, you are indicating that your purpose is not to stimulate interest, reinforce and accentuate beliefs, or convince them of a viewpoint. Instead, you want your listeners to do something, to change their behaviour in some way. The persuasive speech that focuses on action often generates curiosity, clarifies a problem, and as we have seen, proposes a range of solutions. The key difference here is there is a clear link to action associated with the solutions.

Solutions lead us to consider the goals of action. These goals address the question, “What do I want the audience to do as a result of being engaged by my speech?” The goals of action include adoption, discontinuance, deterrence, and continuance.

Adoption  means the speaker wants to persuade the audience to take on a new way of thinking, or adopt a new idea. Examples could include buying a new product, or deciding to donate blood. The key is that the audience member adopts, or takes on, a new view, action, or habit.

Discontinuance involves the speaker persuading the audience to stop doing something that they have been doing. Rather than take on a new habit or action, the speaker is asking the audience member to stop an existing behaviour or idea.

Deterrence  is a call to action that focuses on persuading the audience not to start something if they haven’t already started. The goal of action would be to deter, or encourage the audience members to refrain from starting or initiating the behavior.

Finally, with C ontinuance , the speaker aims to persuade the audience to continue doing what they have been doing, such as keep buying a product, or staying in school to get an education.

A speaker may choose to address more than one of these goals of action, depending on the audience analysis. If the audience is largely agreeable and supportive, you may find continuance to be one goal, while adoption is secondary.

Goals in call to action speeches serve to guide you in the development of solution steps. Solution steps involve suggestions or ways the audience can take action after your speech. Audience members appreciate a clear discussion of the problem in a persuasive speech, but they also appreciate solutions.

Increase Consideration

In a speech designed to increase consideration, you want to entice your audience to consider alternate viewpoints on the topic you have chosen. Audience members may hold views that are hostile in relation to yours, or perhaps they are neutral and simply curious about your topic.  You won’t be asking for action in this presentation, simply to consider an alternative perspective.

Develop Tolerance of Alternate Perspectives

Finally, you may want to help your audience develop tolerance for alternate perspectives and viewpoints.  Your goal is to help your audience develop tolerance, but not necessarily acceptance, of alternate perspectives. By starting from common ground, and introducing a related idea, you are persuading your audience to consider an alternate perspective.

A persuasive speech may stimulate thought, convince, call to action, increase consideration, or develop tolerance of alternate perspectives.  Watch the following video of a persuasive speech with annotation to see the concepts above in action.

Persuasive Strategies

When you make an argument in a persuasive speech, you will want to present your position logically by supporting each point with appropriate sources. You will want to give your audience every reason to perceive you as an ethical and trustworthy speaker. Your audience will expect you to treat them with respect, and to present your argument in a way that does not make them defensive. Contribute to your credibility by building sound arguments and using strategic arguments with skill and planning.

Stephen Toulmin’s (1958) rhetorical strategy focuses on three main elements, shown in Table 33.3 as a claim, data, and warrant.

Table 33.3 Rhetorical strategy.

This three-part rhetorical strategy is useful in that it makes the claim explicit, clearly illustrating the relationship between the claim and the data, and allows the listener to follow the speaker’s reasoning. You may have a good idea or point, but your audience will be curious and want to know how you arrived at that claim or viewpoint. The warrant often addresses the inherent and often unspoken question, “Why is this data so important to your topic?” and helps you illustrate relationships between information for your audience. This model can help you clearly articulate it for your audience.

Appealing to Emotions

Emotions are psychological and physical reactions, such as fear or anger, to stimuli that we experience as a feeling. Our feelings or emotions directly impact our own point of view and readiness to communicate, but also influence how, why, and when we say things. Emotions influence not only how you say what you say, but also how you hear and what you hear. At times, emotions can be challenging to control. Emotions will move your audience, and possibly even move you, to change or act in certain ways.

Be wary of overusing emotional appeals, or misusing emotional manipulation in presentations and communication. You may encounter emotional resistance from your audience.  Emotional resistance involves getting tired, often to the point of rejection, of hearing messages  that attempt to elicit an emotional response. Emotional appeals can wear out the audience’s capacity to receive the message.

The use of an emotional appeal may also impair your ability to write persuasively or effectively. Never use a personal story, or even a story of someone you do not know if the inclusion of that story causes you to lose control. While it’s important to discuss relevant and sometimes emotionally difficult topics, you need to assess your own relationship to the message. Your documents should not be an exercise in therapy and you will sacrifice ethos and credibility, even your effectiveness, if you become angry or distraught because you are really not ready to discuss an issue you’ve selected.

Now that you’ve considered emotions and their role in a speech in general and a speech to persuade specifically, it’s important to recognize the principles about emotions in communication that serve you well when speaking in public.   The video below reviews how to effectively integrate emotion, logic and credibility into your presentation.

DeVito (2003) offers five key principles to acknowledge the role emotions play in communication and offer guidelines for there expression.

Emotions Are Universal:  Emotions are a part of every conversation or interaction that you have. Whether or not you consciously experience them while communicating with yourself or others, they influence how you communicate. By recognizing that emotions are a component in all communication interactions, you can place emphasis on understanding both the content of the message and the emotions that influence how, why, and when the content is communicated.

Expression of emotions is important, but requires the three Ts:  tact, timing, and trust . If you find you are upset and at risk of being less than diplomatic, or the timing is not right, or you are unsure about the level of trust, then consider whether you can effectively communicate your emotions. By considering these three Ts, you can help yourself express your emotions more effectively.

Emotions Are Communicated Verbally and Nonverbally:  You communicate emotions not only through your choice of words but also through the manner in which you say those words. The words themselves communicate part of your message, but the nonverbal cues, including inflection, timing, space, and paralanguage can modify or contradict your spoken message. Be aware that emotions are expressed in both ways and pay attention to how verbal and nonverbal messages reinforce and complement each other.

Emotional Expression Can Be Good and Bad:  Expressing emotions can be a healthy activity for a relationship and build trust. It can also break down trust if expression is not combined with judgment. We’re all different, and we all experience emotions, but how we express our emotions to ourselves and others can have a significant impact on our relationships. Expressing frustrations may help the audience realize your point of view and see things as they have never seen them before. However, expressing frustrations combined with blaming can generate defensiveness and decrease effective listening. When you’re expressing yourself, consider the audience’s point of view, be specific about your concerns, and emphasize that your relationship with your listeners is important to you.

Emotions Are Often Contagious:  It is important to recognize that we influence each other with our emotions, positively and negatively. Your emotions as the speaker can be contagious, so use your enthusiasm to raise the level of interest in your topic. Conversely, you may be subject to “catching” emotions from your audience.

In summary, everyone experiences emotions, and as a persuasive speaker, you can choose how to express emotion and appeal to the audience’s emotions.

Presenting Ethically

What comes to mind when you think of speaking to persuade? Perhaps the idea of persuasion  may bring to mind propaganda and issues of manipulation , deception , intentional bias , bribery , and even coercion . Each element relates to persuasion, but in distinct ways. We can recognize that each of these elements in some ways has a negative connotation associated with it. Why do you think that deceiving your audience, bribing a judge, or coercing people to do something against their wishes is wrong? These tactics violate our sense of fairness, freedom, and ethics.

Figure 33.4 offers eleven points from the book Ethics in Human Communication (Johannesen, 1996).   These points should be kept in mind as you prepare and present your persuasive message.

In your speech to persuade, consider honesty and integrity as you assemble your arguments. Your audience will appreciate your thoughtful consideration of more than one view, your understanding of the complexity, and you will build your ethos, or credibility, as you present your document. Be careful not to stretch the facts, or assemble them only to prove yourself, and instead prove the argument on its own merits. Deception, coercion, intentional bias, manipulation and bribery should have no place in your speech to persuade.

Key Takeaway

• Understand the function of your informative presentation in order to communicate the right message to the right audience.
• Organize your information presentation using the five main parts of an informative presentation
• Use the six principles of persuasion to develop your persuasive presentation
• Use the Rhetorical Strategy to construct will developed arguments
• Integrate emotional appeal to effectively engage your audience

• An elevator speech is to oral communication what a Twitter message (limited to 140 characters) is to written communication. An elevator speech is a presentation that persuades the listener in less than thirty seconds, or around a hundred words.

Creating an Elevator Speech

An elevator speech does not have to be a formal event, though it can be. An elevator speech is not a full sales pitch and should not get bloated with too much information. The idea is not to rattle off as much information as possible in a short time, nor to present a memorized thirty-second advertising message, but rather to give a relaxed and genuine “nutshell” summary of one main idea. The emphasis is on brevity, but a good elevator speech will address several key questions:

What is the topic, product or service? 2. Who are you? 3. Who is the target market? (if applicable) 4. What is the revenue model? (if applicable) 5. What or who is the competition and what are your advantages?

The following are the five key parts of your message:

• Attention Statement – Hook + information about you
• Introduction – What you offer
• Body – Benefits; what’s in it for the listener
• Conclusion – Example that sums it up
• Residual Message – Call for action

Task:  Write an elevator speech for your next networking event to introduce yourself to prospective employers.

Comm Studies. (2019). Informative speech example [Video file]. Retrieved from https://www.youtube.com/watch?v=StPSgqwCnVk&t=60s

eCampusOntario. (2020). Chapter 7: Presentation to inform . Communication for business professionals. Retrieved from https://ecampusontario.pressbooks.pub/commbusprofcdn/chapter/introduction-5/

eCampusOntario. (2020). Chapter 8: Presentation to persuade . Communication for business professionals. Retrieved from https://ecampusontario.pressbooks.pub/commbusprofcdn/chapter/introduction-6/

Guffey, M., Loewry, D., & Griffin, E. (2019). Business communication: Process and product (6th ed.). Toronto, ON: Nelson Education. Retrieved from http://www.cengage.com/cgi-wadsworth/course_products_wp.pl?fid=M20b&product_isbn_issn=9780176531393&template=NELSON

Littleleague.org. (2020). “Calm” emotions & “positive” feelings: Two keys to stay healthy during self-Isolation. Resources for parents . Retrieved from https://www.littleleague.org/news/calm-emotions-positive-feelings-two-keys-to-stay-healthy-during-self-isolation/

Lyon, A. (2017). Ethos Pathos Logos [Video file]. Retrieved from https://www.youtube.com/watch?v=2ey232I5nUk

Lyon, A. (2017).  How to Organize a Persuasive Speech or Presentation [Video file]. Retrieved from https://www.youtube.com/watch?v=jnfoFN7TBhw

Lyon, A. (2019). Informative vs persuasive [Video file]. Retrieved from https://www.youtube.com/watch?time_continue=1&v=85gg_pgij4I

Reciprocity is the mutual expectation for exchange of value or service.

You want what you can’t have, and it’s universal. People are often attracted to the exclusive, the rare, the unusual, and the unique

Trust is central to the purchase decision

People like to have consistency in what is said to them or in writing. Therefore, it is important that all commitments made are honored at all times.

People often look to each other when making a purchase decision, and the herd mentality is a powerful force across humanity

We tend to be attracted to people who communicate to us that they like us, and who make us feel good about ourselves. This principle involves the perception of safety and belonging in communication.

management of facts, ideas or points of view to play upon inherent insecurities or emotional appeals to one’s own advantage

use of lies, partial truths, or the omission of relevant information to deceive your audience

the selection of information to support your position while framing negatively any information that might challenge your belief

giving of something in return for an expected favour, consideration, or privilege

use of power to compel action

Communication Skills Copyright © 2019 by Jordan Smith is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

“I found the presentation was very informative while keeping the whole day light and enjoyable.”

Many thanks to all the participants who attended the Contracts and Service Level Agreements event in Cambridge today. It was a pleasure to have your company.

Comments from participants (included with kind written permission from each) included:

“Very enjoyable and feel I learned a lot.” – Sarah Jane Evans, Contracts Administrator, NHS Bedfordshire “Did think this could be a very dry and difficult session however I found the presentation was very informative while keeping the whole day light and enjoyable.” – Buddug Jones-Bennett, Contracts Manager, NHS South West Essex “This was an excellent course which covered a day course with enthusiasm and humour.” – Mike Pym, Senior Corporate Finance Manager, East of England SHA

Here are the resources from the day:

Presentation (PDF)

The Co-operation and Competition Panel – www.ccpanel.org.uk Principles and Rules for Co-operation and Competition Primary Care Trust Procurement Guide for Health Services Code of Practice for the Promotion of NHS-funded services

CCP Guidelines: Merger guidelines Conduct guidelines Procurement dispute appeal guidelines Advertising and misleading information dispute guidelines

Please get in touch if you would like any further resources or information.

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13.6 Creating an Informative Presentation

Learning objectives.

• Discuss the parts of an informational presentation.
• Understand the five parts of any presentation.

An informational presentation is common request in business and industry. It’s the verbal and visual equivalent of a written report. Information sharing is part of any business or organization. Informative presentations serve to present specific information for specific audiences for specific goals or functions. The type of presentation is often identified by its primary purpose or function. Informative presentations are often analytical or involve the rational analysis of information. Sometimes they simply “report the facts” with no analysis at all, but still need to communicate the information in a clear and concise format. While a presentation may have conclusions, propositions, or even a call to action, the demonstration of the analysis is the primary function.

A sales report presentation, for example, is not designed to make a sale. It is, however, supposed to report sales to date and may forecast future sales based on previous trends.

An informative presentation does not have to be a formal event, though it can be. It can be generic and nonspecific to the audience or listener, but the more you know about your audience, the better. When you tailor your message Zeroing in on your target audience. to that audience, you zero in on your target and increase your effectiveness. The emphasis is on clear and concise communication, but it may address several key questions:

• Topic: Product or Service?
• Who are you?
• Who is the target market?
• What is the revenue model?
• What are the specifications?
• How was the information gathered?
• How does the unit work?
• How does current information compare to previous information?

Table 13.2 "Presentation Components and Their Functions" lists the five main parts or components of any presentation. McLean, S. (2003). The basics of speech communication . Boston: Allyn & Bacon.

Table 13.2 Presentation Components and Their Functions

You will need to address the questions to establish relevance and meet the audience’s needs. The five parts of any speech will serve to help you get organized.

Sample Speech Guidelines

Imagine that you have been assigned to give an informative presentation lasting five to seven minutes. Follow the guidelines in Table 13.3 "Sample Speech Guidelines" and apply them to your presentation.

Table 13.3 Sample Speech Guidelines

Key Takeaway

Informative presentations illustrate, explain, describe, and instruct the audience on topics and processes.

• Write a brief summary of a class or presentation you personally observed recently; include what you learned. Compare with classmates.
• Search online for an informative speech or presentation that applies to business or industry. Indicate one part or aspect of the presentation that you thought was effective and one you would improve. Provide the link to the presentation in your post or assignment.
• Pick a product or service and come up with a list of five points that you could address in a two-minute informative speech. Place them in rank order and indicate why.
• With the points discussed in this chapter in mind, observe someone presenting a speech. What elements of their speech could you use in your speech? What elements would you not want to use? Why? Compare with a classmate.