search engine optimization thesis

Search Engine Optimization (SEO)

• First Online: 08 March 2023

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• Dirk Lewandowski   ORCID: orcid.org/0000-0002-2674-9509 2  

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This chapter deals with approaches how to make content available in the best possible way via search engines—i.e., how to exploit search engine optimizers. They use knowledge of the indexing and ranking procedures to make content easier to find and hence increase the number of visitors. Different techniques are used for this, ranging from simple text modification to complex procedures that consider the linking structure on the Web. The chapter provides an overview of search engine optimization techniques and discusses the implications of search engine optimization on result quality.

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Department of Information, Hamburg University of Applied Sciences, Hamburg, Germany

Dirk Lewandowski

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Lewandowski, D. (2023). Search Engine Optimization (SEO). In: Understanding Search Engines. Springer, Cham. https://doi.org/10.1007/978-3-031-22789-9_9

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DOI : https://doi.org/10.1007/978-3-031-22789-9_9

Published : 08 March 2023

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Analysis of the application of selected search engine optimization (SEO) techniques and their effectiveness on Google's search ranking algorithm

• Masters Thesis
• Ochoa, Edgar Damian
• Covington, Richard G.
• Melara, Gloria E.
• Noga, John J.
• Computer Science
• California State University, Northridge
• Search engine marketing
• Search engine
• Dissertations, Academic -- CSUN -- Computer Science.
• Search algorithm
• Search engine optimization
• 2012-05-31T20:09:03Z
• http://hdl.handle.net/10211.2/1077
• by Edgar Damian Ochoa
• Includes bibliographical references (pages 123-126)
• California State University, Northridge. Department of Computer Science.

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Study of Impact of Search Engine Optimization to Internet Marketing Strategy

This research aims to explore free Search Engine Optimization (SEO) and social media plug-ins and compare their performance in increasing incoming web traffics. We create three publisher websites: the normal website without any SEO installed on it, the customized website with basic SEO configuration and social media plug-in, and the customized website with advanced SEO configuration and social media plug-in. We run and trace the website log for 4 and 7 months. Our findings show that SEO plug-ins are capable to increase traffic to publisher website. Social media plug-in provides additional benefit to bring traffic, however, the traffic is less significant compared to the one from search engine. These findings have implications to the following: (1) the organizations need to pay attention on the way they organize information in their website, (2) the introduction of search ability aspect for measuring service quality for web application.

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