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Instagram Post Presentation templates

What a revolution instagram was in the world of social media this platform focused on photos and short videos, but it's gaining more and more features as time passes. do you want to post something amazing on instagram perhaps these google slides themes and powerpoint templates, whose slide size is already optimized, might help you get more followers.

Online Notebook IG Post for Social Media

Got something to say in social media? Perhaps some tips for your followers on Instagram? Or maybe you just want to show off a cool design? We can help you with this editable template for Google Slides and PowerPoint. Its format has been optimized for the aforementioned social networking site....

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Instagram Posts with Notebook Backgrounds

If there’s one thing that lets your creativity run free is an open notebook. Imagine all the possibilities the pages offer… that’s exactly what this template is about! This presentation for Instagram posts resembles a notebook and is the perfect tool if you want to give your social media marketing...

Webcam Style IG Posts

If you know social media you surely know that Instagram is one of the most visual. That's why having stunning designs is essential for your followers to stop and look at your feed. And in that task we want to help you with this template designed for Instagram posts. Its...

Pretty Social Media IG Posts

If you want to put a smile on your followers' faces, share some interesting and funny posts on your Instagram. But what if you need help? Slidesgo is here for you! Get this template, whose slide size is already optimized for social media, and adapt the contents to your liking....

Pandemic: Self Care Tasks with Square IG Posts

Mental health care is very important. The pandemic that brought to us the COVID-19 has changed our lives in every aspect, and, of course, the health measures have changed the way we relate to the world and has affected our mental health. At Slidesgo we want to propose a template...

Story of My Life IG Posts for Social Media

It’s time to get personal and allow your Instagram followers more than just a little glimpse into your life! This “Story of my Life” template has room for everything you might want to share: From your birthday and zodiac sign to your hobbies and vacation plans, it leaves no questions...

Self Care Healing Affirmations Square IG Posts

Taking care of ourselves has become a priority, specially now that we are facing the negative effects of lockdowns, stress, and isolation. With this template for Instagram posts, you can give your followers ideas and guides to control their emotions and improve their wellbeing: one idea is, for example, healing...

Cloud E-Mail Social Media IG Posts

Inspired by the interface of the most famous messaging service in the world, we have created a template with designs for you to use in your Instagram posts. Of course, with the aesthetic theme that follow the designs of this template, you will attract the attention of all your followers...

Beach Club Social Media IG Post

Imagine yourself lying in the sun, at a beach club, with a margarita or a mojito, enjoying life... if that's the feeling you want to share with your followers, then this Instagram post template is exactly what you are looking for. Fill your feed with summer vibes and talk about...

Elegant Duotone Instagram Posts Campaign

For digital marketing experts it is common to make presentations of all types: to explain a specific plan or strategy, to show objectives, KPI's... in other words, an infinite number of fields. With this minimalist template you can include all the content you want to present. In addition, the format...

Boho Chic IG Square Post

Instagram is all about design and aesthetics. Do you want your posts to have a special touch that catches the attention of all your followers? These editable designs are the easiest way for you to have an elegant feed and share the coolest ideas without any kind of hustle. The...

Elegant Beauty Products IG Square Post

You know your Instagram followers like the palm of your hand, so you already know that these elegant designs will be very liked amount your community. Download this template, prepare your next Instagram posts with these slides and share your products in your feed: speak about what makes your brand...

Black Friday Offers IG Post

Our favorite day of the year is coming! It’s the day that you can buy stuff without having to pay the original prices. It’s the day that tons of discounts and deals are waiting for you to spend some money. Yes, we are talking about Black Friday! If you own...

Cats IG Square Posts for Marketing

What would square-sized slides be good for? Well, we know one possible answer... Instagram posts! Additionally, there are stickers of cats used in most of these slides, so pet lovers will love this! The layouts, which are very simple to customize, come with examples of things related to marketing or...

Elegant Instagram Square Posts for Healthcare Centers

Instagram has a lot of potential as it is a very popular social media, with millions of users. Would you like to prepare some posts in which you highlight the best parts of a healthcare center? Forget about usual presentations and download this template, which is already optimized for this...

Healthy Tips IG Post

Make sure to include more vegetables in your daily meals. 2. Cut back on processed foods like chips and cookies as much as possible. 3. Stay hydrated by drinking water throughout the day. These are some examples of some tips you can share with your followers to give them some...

Minimalist Aesthetic IG Posts

Social media like Instagram can be a good way to communicate with your audience and keep them up to date with the latest news of you or your business. Are you looking for a nice minimalistic but also, modern and elegant design for your IG posts? Then you are at...

Stress and Anger Management IG Posts for Social Media

Sometimes stress takes over in us and we get angry with the wrong people, with the wrong intentions and exceeding our limits. Don’t let anger take over you, learn how to manage these feelings and help others addressing this problem. This template is designed to speak about this common emotional...

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How to create custom social media graphics in PowerPoint

• Written by: Olivia Kippax Jones
• Categories: PowerPoint design , PowerPoint animation
• Comments: 3

Engaging social media graphics are a key part of any digital strategy, but social media is a beast that always needs feeding! Online platforms constantly demand new, eye-catching content to keep your products or services at the forefront of your customers’ attention. If you’re a small business or freelancer, keeping on top of social media postings can seem like an impossible task. But you don’t need a crack team of graphic designers for every Instagram post. You have everything you need with PowerPoint. This article will show you how to make custom social media graphics in PowerPoint by leveraging some of our favorite PowerPoint tools and our free productivity and design add in BrightSlide.

Why use PowerPoint? There’s plenty of online content creation software out there and options like Canva are popular due to their pre-built components which help users develop content quickly. However, there are a few downsides to many of these tools:

• You run the risk of your content looking like everyone else’s.
• The animation options tend to be limited.
• Lots of features, including branding options (like custom color palettes), are often only available with premium membership.

The likelihood is you already have PowerPoint and have some experience in using it. Not having to start learning a new program from scratch means you can start creating custom social media graphics straight away and don’t have to worry about watermarks or poor-quality exports from free versions of an unfamiliar software.

Today, I’ll be walking you through how to create an Instagram post in PowerPoint. Let’s get started!

Choose post size

Though PowerPoint is best known for presentations, you can actually set the slide size to anything you want. To do this, go to the Design tab, navigate to Slide Size and select Custom Slide Size from the drop-down menu. Here you can choose from pre-set slide sizes or set your own.

Instagram posts can be square (1:1 ratio), portrait (4:5 ratio), or landscape (1.9:1 ratio). As a portrait image or video takes up the most space on the screen it’s a good option for engaging causal scrollers. Bear in mind that you want your slide to be nice and big, so the quality is high when you export it as an image, video or GIF. For this project we’ve chosen 40cm x 50cm. This post is a great reference for the ideal images sizes for popular social media sites .

Set up your slide

Before you start placing objects on your slide, you need to set yourself up for success. One part of this is setting up a grid to help you design well proportioned, balanced slides. Read more about the importance of grid and guides . You can create guides in PowerPoint by right clicking on your slide and clicking Grid and Guides then Guides . You can add individual guide lines using the same drop-down menu.

Positioning these guides, however, can be tricky as there is no mathematical way to make sure they are in the right place. The easiest way to create accurate guides is to download our free PowerPoint design and productivity add-in BrightSlide . Using its Guides tool, select Create Guides , choose the number of columns and rows you want, and watch the guidelines change in real time – BrightSlide does all the calculation for you!

You also need to set your theme colors to make sure your post fits with your brand’s visual identity. To set the theme colors in PowerPoint head to the Design tab and under the Variants section, select Colors , then Customize Colors.

Click on one of the colors and select More Colors . You can choose from the color wheel or input your own RGB values. You can then name your new theme colors. Click here for a more detailed look at theme colors.

Before moving on to the next step, don’t forget to check you’re using the right font for your brand! We’ve got a guide to advanced typography if you’re interested in learning more about make your letters look their best!

Prepare your images

Eye-catching imagery is important for grabbing users’ attention with your social media graphics. If you don’t have lots of high quality photography of your own, consider using stock photography sites like iStock and Shutterstock or discover the wonders of free photography sites like Unsplash . We have a great list of other free design resources here .

Once you’ve got hold of some great imagery there are a few ways you can edit it in PowerPoint.

Crop to shape

You can crop your images to any shape in PowerPoint – including a custom shape if you want to get creative. To crop to shape, go to the Picture Format tab and under the Crop dropdown menu select Crop to Shape and then select the shape you want to use.

To get a more precise crop, insert your image and then insert the shape you want to use by going to Insert>Shapes . Place the shape over the area of the picture you want to keep, select the image, then the shape and use the Intersect Boolean tool to cut out that section. You can copy and paste the image multiple times to cut out various sections. See more on custom image cropping .

Remove background

If you just want to use the main section of an image you can remove the background. There are a couple of ways to do this. One is using the Remove background tool in PowerPoint; you can find this under the Picture Format tab. Unfortunately, the tool is a bit hit and miss. If your image has a person in it then remove.bg is a great alternative background remover you can use for free.

You could also use the PowerPoint Freeform Shape tool, and the Boolean crop technique described above to cut out a larger section of your image. This is a little more time consuming but can generate great results.

Custom social media graphic layout

Now we can get on with creating the content, adding in text and shapes to make an eye-catching design. Remember to use your guide lines to place your content with care. If you’re looking for inspiration, check out the social media graphics your favorite brands post or browse design inspiration sites like Behance . Because social media graphics are typically viewed on a phone screen, you want to keep it simple without too much text to make sure you get your message across.

Our example uses simple PowerPoint shapes and the Boolean tools to create custom shapes – clouds. Simply place the shapes on your slide, overlapping slightly, select them, then use the Union Boolean tool to create one new shape.

You can then change the fill and outline color of your new shape. We’ve used a slight gradient to create fluffy clouds.

Export social media graphic as image or animate

At this point you can choose to save the slide as an image. Go to File > Save As then change the file type to JPG . This will save each slide as a separate image.

Alternatively, you can add some animation flourishes to help your post stand out from the crowd. When you’re animating you want to keep it simple (nobody needs to see the boomerang animation…ever!), animations like Fade , Fly In and Zoom can all look great. Alternatively, BrightSlide has a built-in animation library you can pull animation combinations from to add a little professional polish to your slide. Go to the BrightSlide tab then select My Animations .

Export social media graphic as video or GIF

If you’ve taken the animation route, then the final step is to export your custom social media graphic. First, record your slide to time out the animations. Go to the Slideshow tab and hit Record Slide Show .

Once you’re happy with the timings, click File > Export > Export as Video or Create Animated GIF.

Check out our finished post:

Pretty good for a quick PowerPoint! Download BrightSlide here to boost your PowerPoint productivity and follow BrightCarbon on Twitter – all our social media graphics are made in PowerPoint!

Olivia Kippax Jones

Managing consultant; content marketing lead, related articles, insights from a presentation templates expert.

• PowerPoint design / Industry insights

A PowerPoint template is the foundation on which polished and professional presentations are built. We interview BrightCarbon’s new Templates Lead, Gemma Leamy, and pick her brains on the ideal process for creating robust PowerPoint templates.

How to reduce text on your presentation slides

• PowerPoint design / Visual communication

It can seem daunting to take a text-heavy slide or list of bullets and turn it into something visual, especially if you don’t think you’re super creative. However, the first step is simply reducing the amount of text on your slides – and you don’t have to be an artist to do that!

5 presentation creation habits you should quit today

• PowerPoint design

If you’ve been looking for one, this is your sign to kick those bad presentation creation habits for good!

So helpful – can’t wait to try this!

Seriously thinking about switching from Canva to Powerpoint cause its more cost-efficient and I’m learning it can do almost everything!

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The best Google Slides and PowerPoint templates for Instagram Posts and Stories

How many hours do you spend on Instagram every day? If you know the potential of this app you might already know that this platform is an ideal space for any kind of brand or business. Designers, shops, musicians, lawyers, teachers… They all have a profile and share information constantly! How can you make your posts stand out from all this competence? In this post we are going to speak about the best templates for Instagram stories and Instagram Posts.

The best templates for Instagram posts

If you publish a creative, eye-catching post full of interesting content, your followers will like and share it, which can make you win even more followers. Take a look at the template Acid & Brutalist Instagram Posts for Social Media . Brutalism  is a new design wave that is becoming a hit in social media and that will surely boost your posts!

Slidesgo ’s templates are completely editable, so these slides are the perfect starting point for your feed: you can adapt these creative designs to your profile’s needs.

Do you like this slide? A creative post like this one would be the perfect way of presenting your portfolio as a professional photographer or art director. Who knows, maybe your next client is hiding among your followers!

But not everything has to do with business on Instagram. Many profiles use their platforms to learn and share ideas with their community.

For these cases, a template like Eco-Friendly IG Square Posts is the ideal solution: its design is simple, yet attractive, and the pastel tones set a more relaxed ambient, ideal for speaking about ecology, plants and sustainability.

The best templates for Instagram Stories

A couple years ago, Instagram launched a new format that changed the way we share information forever. Stories are a kind of publication that only stay online for 24h, they are the ideal format for sharing special offers, catching your followers’ attention and debating hot topics.

For example,  Día de Muertos is almost here. If you want to speak about this Mexican cultural festivity, Mexican Day of the Dead IG Stories for Marketing is exactly the template you’re looking for. Focus on the message and leave Slidesgo in charge of the design! The stories you upload will only last 24h online, but don’t worry! This template has lots of different designs so that you can keep posting different ones.

Stories allow your followers to answer to you, leave reactions, vote on polls, send pictures to you… This is why they are an ideal way of engaging with your audience. With the template We Are Happy IG Stories you can easily share motivational quotes that will surely make your followers’ day!

This template includes different types of formats, but the design follows the same style throughout the slides so you can use them to build your feed. This way, your profile will look organized and will follow the same color and style pattern. Ready to become an influencer?

Take a look at your different Instagram post templates and Instagram stories templates and choose the design that best suits your needs. Your followers will love them!

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Instagram PowerPoint Presentation Template & Google Slides

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8 Creative Ways to Use Instagram Slideshow Posts

From travel to beauty to fashion, Instagram slideshow posts have opened up a world of possibilities for brands to share fun and engaging content. Not only can slideshow posts add depth to your Instagram feed, but they give you way more flexibility to share content without spamming your followers! From sneak peeks to product demos, here

From travel to beauty to fashion, Instagram slideshow posts have opened up a world of possibilities for brands to share fun and engaging content. Not only can slideshow posts add depth to your Instagram feed, but they give you way more flexibility to share content without spamming your followers!

From sneak peeks to product demos, here are 8 creative ways to use Instagram slideshow posts:

How to Create an Instagram Slideshow Post

The steps for assembling an Instagram slideshow post are pretty simple. You can start by tapping the “+” button at the bottom of your screen and selecting the “album” icon. From there, you can pick up to 10 photos or videos from your phone’s library.

Each photo or video can be edited separately with its own filter, or you can apply a filter to all the photos and videos you’ve selected. Also, you can only add one location and caption for your entire post.

You can also change the order of a photo or video by tap-and-holding the media item and dragging it to another spot. To remove a photo or video from your post, tap-and-hold and drag it to the “trash” icon at the top of the screen.

When someone likes or comments on any of your photos or videos in your slideshow post, it will appear below the cover image. This could be a little confusing at first glance as comments may appear to not have a link with the cover image!

In feed, you’ll see blue dots at the bottom of slideshow posts to let you know you can swipe to see more. In grid view, slideshow posts are recognized by a “multiple image” icon in the right-hand corner of the thumbnail.

1 . Create Before & After Sequences

The ability to combine up to 10 photos and videos into a single post makes Instagram slideshow posts the perfect outlet to share before-and-after sequences — which is ideal for users in the makeup, fashion, interior design, or fitness & health industries!

To create before-and-after sequence using Instagram slideshow posts, simply select your photos or videos in the correct order, write an engaging Instagram caption , and then post to Instagram. You can even share multiple before-and-after sequences in a single slideshow post if you want to highlight specific aspects of your before-and-after!  

If you’re looking to drum up even more engagement, ask your followers to “spot the difference” between your photos!

2 . Tell a Complex Story

If a picture is worth a thousand words, then what about 10 pictures? One of the biggest benefits of Instagram’s slideshow posts is that users can go even deeper with their visual storytelling!

Instagram slideshow posts give you the ability to really dive in and tell a complex or emotional story using a mix of photos and videos. Rather than posting a long caption to provide context and backstory, you can let your visuals tell the story for you.

Check out how @the.book.report  experiments with storytelling using Instagram slideshow posts:

3 . Show-Off Your Events or Take Followers Behind-the-Scenes

Have you ever scrolled through your feed only to see that several or more photos were posted from the same event? Not only is this kind of behavior on Instagram considered spammy, but posting multiple times in a row can cause you to get penalized by the Instagram algorithm, meaning your posts will be shown to fewer people!

Instagram slideshow posts have totally changed this. The ability to share multiple photos and videos in a single post gives users more flexibility to share relevant content without spamming their feeds.

You can also use slideshow posts to take your followers behind-the-scenes.

4 . Share a Surprise Reveal

Everyone loves a good surprise reveal, and Instagram slideshow posts are an exceptionally great place to share them!

If you have a big release coming up, you can use a slideshow post to tease your audience by giving them a sneak peek of what’s to come. For example, by touring your photoset, posting close-up shots, or even posting a riddle. You can be as creative as you like in designing your big surprise reveal! Of course, make sure that your last post is a cliffhanger so that your followers come back to see the final release.

5 . Showcase Your Products

For businesses in the makeup or fashion industry, Instagram slideshow posts provide a great opportunity to showcase your products in an authentic way. For example, beauty brands can post multiple images of product swatches on different skin tones, while fashion brands can show how an outfit looks on different body types.

If you’re releasing several products at once, like a spring clothing line, slideshow posts are also super handy for letting your followers browse your entire collection.

You can also use Instagram slideshow posts to share customer reviews of your products. Check out how Sweet Stuff Life did this in their first Instagram slideshow post:

6 . Demos and Tutorials

Another creative way to use the Instagram slideshow posts is to walk your followers through a demo or tutorial. A DIY blogger could feature how-to segments, as well as shopping lists, pro tips, and images of the finished product. Likewise, food bloggers could share visual guides for their recipes, and fashion bloggers could detail their “looks of the day.”  

Urban Decay is a great example of this. Check out how they use Instagram slideshow posts to show their followers how easy it is to apply their full spectrum eyeshadow palette.

Featuring a demo or tutorial in your slideshow post is a great way to engage with your followers while encouraging them to keep swiping!

7 . Host a Contest or Giveaway

Hosting an Instagram contest is one of the best ways to get new followers , and slideshow posts are a great place to feature your contest!  

For example, a fashion brand could post up to 10 different images of influencers or fans wearing the same shoe, but styled in different ways. And in the caption, they could poll their audience on who wore it best, offering prizes and incentives for participation!

You could also use an Instagram slideshow post to highlight each of the prizes that you’re giving away, explain your rules, and then demonstrate how users can enter your contests. With the last step, make sure to ask your audience to tag at least one friend in the comments to enter — this is key to your growth!

8 . Create a Roundup

Rather than picking one image to market one thing, users can now share lists of of their “favourite things” (think Buzzfeed). If you’re a business, you can even optimize your slideshow posts to showcase your most popular products or services.  

Regardless of your industry, Instagram slideshow posts are great for sharing roundups and countdown-type content, for example, your “Top 10 Favorite Mediterranean Destinations.” Plus, if you’re keen, you can turn that slideshow post into a longer blog post on your website, or vice versa!

Whether you’re a big retailer with thousands of followers or a food blogger working out of your home kitchen, there are a ton of great ways to use Instagram slideshow posts to market your business!

Ready to get moving with your Instagram marketing strategy? Later makes it easy for you to plan, manage, and schedule your Instagram posts!

Benjamin is a Content Marketing Strategist based in Toronto. You can follow his day-to-day on Instagram @benjaminchacs .

Plan, schedule, and automatically publish your social media posts with Later.

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Powerpoint Templates and Google slides for Instagram Business

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Presenting Instagram Marketing Working With Influencers To Increase Business Reach PowerPoint Presentation Slides. This complete deck consists of 52 professionally created PPT slides. You can edit the text, font, background, patterns, and colors of all the templates. Changing the PPT format to PDF, PNG, or PDF is also possible. It is compatible with Google Slides. You can view our PowerPoint presentation on multiple screen aspect ratios including standard and widescreen.

This slide highlights Instagram KPIs for measuring business success. The purpose of this slide is to help businesses track the success of their Instagram marketing efforts for making informed decisions. It includes elements such as leads, sales, conversion rate, etc.Presenting our set of slides with Essential Instagram KPIs For Business Growth. This exhibits information on five stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Create Successful, Captivating Visuals, Attention Grabbing.

This slide highlights Instagram KPIs for effective performance. The purpose of this template is to identify business trends for making changes in strategies in order to achieve business goals. It includes components such as reach, engagement, followers, etc.Introducing our Evaluation Of Instagram KPIs For Business Success set of slides. The topics discussed in these slides are Icon For Effective, Evaluation Instagram Kpi. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

The following slide outlines comparative analysis of different Instagram marketing tools which will assist real estate organization to select the best tool. It provides information about features such as reels template, interactive stickers, partnership inbox, find creators, and auto captions for reels.Present the topic in a bit more detail with this Best Instagram Marketing Tools For Real Estate Business Lead Generation Techniques MKT SS V. Use it as a tool for discussion and navigation on Interactive Stickers, Find Creators, Partnership Inbox. This template is free to edit as deemed fit for your organization. Therefore download it now.

The purpose of this slide is to outline the most important services provided by social media agency to their clients social media specialist, Instagram audit, monthly consultations, and daily monitoring are the key services through which businesses can improve the client sales and profit. Increase audience engagement and knowledge by dispensing information using Instagram Marketing Services Offered By Our Business Social Media Advertising Proposal. This template helps you present information on Three stages. You can also present information on Instagram Marketing Specialist, Instagram Audit, Monthly Consultations using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide covers Instagram marketing trends to grow business more effectively. It involves trends such as enabling live content, integration of in app shop and branded AR effects to attract more prospects. Introducing Latest Instagram Marketing Trends To Fuel Growth In Business Implementing Outbound MKT SS to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Live Content, Branded AR Effects, Growth In Business, using this template. Grab it now to reap its full benefits.

The following slide outlines comparative analysis of different Instagram marketing tools which will assist real estate organization to select the best tool. It provides information about features such as reels template, interactive stickers, partnership inbox, find creators, and auto captions for reels. Deliver an outstanding presentation on the topic using this Best Instagram Marketing Tools For Real Estate Business Complete Guide To Real Estate Marketing MKT SS V. Dispense information and present a thorough explanation of Interactive Stickers, Partnership Inbox using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide outlines comparative analysis of different Instagram marketing tools which will assist real estate organization to select the best tool. It provides information about features such as reels template, interactive stickers, partnership inbox, find creators, and auto captions for reels. Deliver an outstanding presentation on the topic using this Real Estate Branding Strategies To Attract Best Instagram Marketing Tools For Real Estate Business MKT SS V. Dispense information and present a thorough explanation of Interactive Stickers, Partnership Inbox using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide shows the Instagram promotional strategy. The purpose of this slides is to generate more leads through social media platforms. It includes such as regular update posts and stories by using the latest technology hashtags, etc. Present the topic in a bit more detail with this Overview Of Instagram Marketing Strategy For Restaurant Business Digital And Offline Restaurant Use it as a tool for discussion and navigation on Strategies, Overview, Restaurant Business This template is free to edit as deemed fit for your organization. Therefore download it now.

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Pour quel(s) leviez nous contactez-vous , quel est votre budget mensuel dédié à l’acquisition payante , comment puis-je vous contacter , comment écrire une bio instagram irrésistible | 25+ exemples & méthodes.

Votre bio Instagram est-elle attirante ?

Je l’espère pour vous !

Eh oui : ce petit espace, situé tout en haut de votre compte Instagram, constitue un endroit plus stratégique qu’on ne peut le penser pour atteindre vos objectifs sur la plateforme .

Après tout, c’est bien ce que vos clients potentiels voient en visitant votre profil sur le réseau social au 1,22 milliards d’utilisateurs !

Et quand on sait que ⅔ de ces utilisateurs trouvent qu’Instagram est idéal pour interagir avec une marque…

Aucun doute : vous devez être motivé à optimiser votre profil pour déclencher des interactions de qualité.

Dans ce guide illustré d’exemples inspirants, je vous explique comment créer une bio Instagram originale, à l’aspect professionnel, en tirant parti de toutes les fonctionnalités à votre disposition : description, liens, hashtags de marque, appels à l’action, proposition de valeur…

Alors, prêt à rendre votre bio Instagram aussi attirante que votre entreprise ?

Vous allez notamment découvrir :

• Comment bien choisir votre nom d’utilisateur
• Comment présenter votre activité de manière originale
• Comment mieux référencer votre profil grâce à votre bio
• Comment générer des visites sur votre site ou de la conversion via cette bio
• Comment choisir votre catégorie de profil Instagram
• Comment y ajouter les informations de contact de votre entreprise
• Comment promouvoir plusieurs liens à même votre bio Instagram
• Comment utiliser les Stories à la Une pour dynamiser votre profil

Pourquoi optimiser votre bio Instagram ?

C’est un fait : votre bio Instagram est un lieu-clé de votre stratégie sur le réseau social.

Prendre soin de votre bio, c’est…

• Professionnaliser votre compte Instagram . En tant que marque, avoir une bio attractive et bien construite est un signe fort de votre professionnalisme, qui crédibilise votre activité.
• Développer votre branding de marque . Grâce à ces quelques lignes, vous permettez aux visiteurs de votre profil de savoir rapidement qui vous êtes, et ce que vous faites.
• Mieux convertir . Eh oui : votre bio Instagram est le seul lieu sur le média social, hormis les Direct Messages, où il est possible d’intégrer un lien cliquable !
• Faciliter la prise de contact avec votre entreprise . En intégrant à votre bio un lien vers votre site web, un numéro de téléphone, ou un email où vous contacter, vous laissez l’opportunité à vos cibles d’échanger directement avec vous.
• Générer plus de vues sur votre contenu de marque . Vous verrez dans cet article que vous pouvez utiliser les Stories à la Une pour permettre à vos cibles de consommer plus de votre superbe contenu.

Persuadé de l’intérêt de chouchouter votre bio ? Alors c’est parti !

Comment modifier votre bio Instagram ?

Modifier votre bio est relativement simple.

Vous pouvez la modifier aussi bien sur votre téléphone mobile que sur ordinateur.

Sur mobile, cliquez simplement sur « Modifier le profil » et rendez-vous dans la section biographie pour commencer vos (futures) modifications.

Sur ordinateur, rendez-vous sur votre profil et cliquez aussi sur « Modifier le profil ».

Ensuite, vous pouvez aussi y modifier votre bio avec un peu plus de simplicité que sur mobile.

Maintenant, voyons ensemble les éléments indispensables à inclure votre bio Instagram.

1) Que devriez-vous inclure absolument dans votre bio Instagram ?

Comme vous l’avez deviné, votre bio Instagram est censée décrire votre entreprise ou votre propre personne si vous êtes coach/consultant/expert.

Tout ça en restant unique et aligné avec les valeurs de votre marque/personne.

Je peux vous assurer que vous allez voir de nombreux exemples dans cet article qui vous montreront comment rendre votre bio unique.

Mais avant de commencer, quels sont les éléments qui constituent votre profil Instagram (en plus de votre bio) ?

Le prérequis : bien choisir son nom d’utilisateur Instagram

Prenons d’abord un profil Instagram au hasard. Celui-ci par exemple :

Comme vous le voyez, on peut voir sur ce profil :

• Un nom d’utilisateur : biendanstaboite
• Un nom : Laura • Coach holistique
• La bio en question
• Un lien vers un site web : biendanstaboite.fr/liens
• Les Stories à la une (Stories Highlights)

Le nom d’utilisateur et le nom permettent tous les deux d’identifier votre compte et de le différencier d’un autre.

Notez que votre nom d’utilisateur doit être unique . Personne d’autre ne peut avoir le même que vous.

Comment choisir votre nom d’utilisateur ?

Ne vous prenez pas trop la tête avec ça. Il s’agit le plus souvent d’un pseudonyme, de votre nom complet ou du nom de votre entreprise.

Il faut aussi savoir que le nom d’utilisateur et le nom sont les 2 seuls éléments avec lesquels on peut vous trouver lorsqu’on fait une recherche sur Instagram.

Par exemple, si je recherche « restaurant healthy », je tombe sur les comptes de plusieurs établissements, dont ceux des DS Cafés de Paris et de Bordeaux. Tous deux ont choisi d’inclure dans leur nom Instagram “Restaurant healthy”.

Tous les autres éléments ne permettent pas de vous trouver grâce à la fonctionnalité de recherche d’Instagram.

Cela ne sert donc à rien de « bourrer » votre bio de mots-clés dans le seul but d’apparaître dans davantage de résultats de recherches (cela ne veut pas dire que vous ne devez pas utiliser de mots-clés ! Nous verrons pourquoi plus loin).

Pour augmenter vos chances d’apparaître dans les résultats de recherches, vous pouvez insérer un mot-clé dans votre nom.

Par exemple, je pourrais rajouter un mot-clé qui présente ma spécialisation, en plus de mon nom.

De cette façon, un utilisateur pourrait me retrouver en faisant une recherche sur :

• Mon nom ou une partie de mon nom
• Le mot clé « Expert Facebook »

Évidemment, si vous êtes une marque déjà bien connue dans votre industrie, choisissez votre nom de marque aussi bien pour votre nom que votre nom d’utilisateur.

Expliquer qui vous êtes et décrire ce que vous faites

Dans votre bio Instagram, vous avez 150 caractères pour expliquer qui vous êtes, décrire ce que vous faites, et susciter l’envie de cliquer sur l’un de vos liens.

Vous le savez peut-être déjà : “qui vous êtes” et “ce que vous faites” constituent, une fois ensemble, votre proposition de valeur. En quelques caractères, dans votre bio Insta, les utilisateurs doivent comprendre…

• Qui vous êtes et ce que vous pouvez apporter à votre audience cible
• Ce qui vous rend unique et différent des autres

Vous vous doutez que, selon votre activité, la façon de vous présenter sera bien différente…

L’incubateur de start-ups The Family fait ça très bien.

« Tout le monde peut devenir entrepreneur. The Family propose des formations, des services et du financement pour les fondateurs ambitieux, quels qu’ils soient. ».

Pas mal, non ?

En tant que lecteur, je comprends en un instant ce qu’ils font et POURQUOI je devrais suivre ce compte.

Un autre exemple : le compte Instagram de Buffer .

L’entreprise se décrit comme la meilleure plateforme de gestion des réseaux sociaux pour vous aider à construire votre marque et engager vos clients en ligne.

Si vous êtes coach ou consultant, votre bio devrait plutôt se focaliser sur vos compétences en plus de ce que vous faites.

Par exemple :

Alice est Community Manager, spécialisée dans l’influence de marque sur Instagram.

Simple et précis.

Nous verrons plus loin comment structurer votre bio de cette manière.

Pour l’instant, restons-en à mes petits exemples.

Ludy est coach sportive.

Mais encore ?

Il y a beaucoup de coachs sportifs sur Instagram.

Elle aide les femmes à rester en forme avant et après l’accouchement (fitness pre/post natal). Elle apporte même une crédibilité supplémentaire à son domaine de spécialité puisqu’elle indique qu’elle est mère de deux enfants elle-même.

C’est mieux.

Inclure les bons mots-clés

Je vous disais qu’Instagram se sert uniquement de votre nom et nom d’utilisateur pour la recherche.

Cela ne veut pas dire que vous ne devriez pas insérer des mots-clés dans votre bio.

Parce qu’il s’agit bien là de mots- clés .

Il peut s’agir de mots qu’utilise au quotidien votre audience, des valeurs de votre marque, de vos passions ou encore de vos spécialités comme nous l’avons vu.

Le mieux est que je vous montre quelques exemples.

Si vous avez une vision précise de vos buyer personas , alors vous devriez le mentionner sans ambiguïté dans votre bio.

Par exemple, le magazine Foundr n’est pas pour tout le monde. C’est un magazine qui s’adresse à des entrepreneurs et fondateurs de start-ups.

Utiliser des mots-clés qui ciblent un petit segment de marché (niche) aide les utilisateurs qui visitent votre profil à en savoir plus sur vous, ce que vous faites et si votre profil est pertinent par rapport à leurs besoins ou challenges.

« B Corp member » indique l’engagement environnemental de l’entreprise FAGUO. « Recycled materials », l’éco-responsabilité de ses produits. « 🌳 planted for each FAGUO », son élément différenciant : le fait que la marque plante un arbre à chaque commande.

Cette bio parle seulement à un segment de marché intéressé par les vêtements éco-responsables. Je ne suis même pas sûr que la notion de « B Corp » soit connu de tous !

Donc, pensez-y en écrivant votre bio. Choisissez soigneusement chaque mot de votre bio de façon à ce que la personne qui lit ces mots se dise « ce compte Instagram est fait pour moi ».

C’est ce que j’ai essayé de faire quand j’ai écrit la bio de mon compte Instagram.

J’ai ajouté des mots clés comme :

• Publicité Facebook

Tous ces mots décrivent qui je suis et ce que je fais, mais je veux être sûr que mon audience cible pourrait s’y identifier. Je veux seulement attirer les bonnes personnes.

Contenir un lien cliquable

Pour terminer, votre bio doit ABSOLUMENT contenir un lien cliquable.

Instagram est plutôt strict quant à l’utilisation des liens sur la plateforme.

Vous pouvez seulement insérer un seul lien cliquable dans votre bio et des liens dans vos Stories si vous avez plus de 10.000 abonnés ou un compte vérifié par Instagram.

Ce lien cliquable, c’est aussi la suite logique de la première partie de votre bio qui vous décrit.

Si vous avez bien fait votre travail, la personne qui a lu votre bio originale aura envie d’en savoir plus sur vous, si elle ne vous connaît pas encore.

Pour cette raison, vous devriez inclure un lien cliquable d’ appel à l’action .

Toutes les bios que je vous ai montrées contenaient une courte phrase ou un simple verbe d’action qui invite l’utilisateur à visiter votre site web, votre page Facebook , …

Bref, la plateforme que vous souhaitez.

Si vous êtes blogueur , vous pourriez faire un lien vers votre blog ou votre dernier billet.

Si vous possédez un e-commerce , vous pourriez envoyer du trafic vers votre boutique, votre nouvelle collection, une page avec des produits en promo, etc. (un conseil : si vous offrez la livraison gratuite ou proposez la livraison à l’étranger, mentionnez-le).

Voici un bon exemple.

La marque Flair propose des bodys made in France, mais précise partout dans le monde.

Si vous êtes coach ou consultant, vous pourriez profiter de ce lien unique pour promouvoir votre newsletter, un guide téléchargeable, ou une session gratuite de coaching stratégique. C’est une bonne façon de générer des prospects.

Vous pouvez également utiliser une flèche qui pointe vers le bas pour attirer l’attention sur le lien dans votre bio, comme le fait Flore ci-dessus.

Si vous souhaitez savoir exactement le nombre de personnes qui sont arrivées sur votre site web ou toute autre page, vous pourriez aussi ajouter des paramètres  UTMs à votre lien pour savoir exactement d’où vient le trafic dans Google Analytics .

Voici à quoi ressemble un lien avec des UTMs : https://daniloduchesnes.com/blog/?utm_source=instagram&utm_medium=social&utm_campaign=cta-profil

C’est un peu long et difficile à lire, non ?

Heureusement, on peut raccourcir ce (long) lien avec  Bit.ly .

Et voici mon nouveau lien Bit.ly : http://bit.ly/2wd1gXz

Il est plus court et c’est celui-ci que je pourrai insérer dans mon profil Instagram.

De cette façon, je peux suivre dans Google Analytics les personnes qui arrivent sur mon site par ce lien.

Encore mieux, je peux savoir si elles convertissent ou non (si et seulement si j’ai installé les objectifs dans Google Analytics ).

Il y a de nombreuses façons d’utiliser le lien dans votre bio. Nous verrons plus loin dans cet article d’autres astuces pour vous servir au mieux de ce lien et optimiser vos appels à l’action.

Choisir votre catégorie Instagram

Si vous possédez un compte professionnel Instagram, vous pouvez choisir d’afficher sur votre profil une catégorie à laquelle votre entreprise appartient .

Cette catégorie permet également de mieux vous référencer sur la plateforme , mais aussi d’ indiquer directement et clairement à vos cibles qui vous êtes .

Voyez donc ce que cela donne sur le profil d’Alex Borto, fondateur du blog WPMarmite :

Le mot “Entrepreneur”, écrit en gris, est bien la catégorie qu’Alex a choisie pour son profil.

Il existe de multiples catégories : entrepreneur, blog personnel, produit / service, art, musicien, coach personnel… A vous de choisir celle qui représente le mieux ce que vous offrez à vos cibles !

Pour sélectionner votre catégorie, rien de plus simple : rendez-vous dans les paramètres de votre compte Instagram pro, et sélectionnez “Catégorie”.

Puis, dans l’onglet “Affichage du profil”, cochez la case “Afficher la catégorie”.

Ajouter les informations de contact de votre entreprise

Prochaine astuces pour une bio Instagram vraiment professionnelle : le fait de mettre en avant les informations de contact de votre entreprise que sont…

• Votre adresse email
• Votre numéro de téléphone
• Votre adresse postale professionnelle

Sur le compte officiel d’Optical Center, vous pouvez par exemple “Appeler” le SAV de l’entreprise en un simple clic.

Pour ajouter vos coordonnées à votre bio Instagram, rendez-vous dans vos paramètres de compte, puis sélectionnez “ Options de communication ”. Vous pourrez alors y entrer les éléments de contact que vous souhaitez.

Si vous voulez que ces coordonnées s’affichent à même votre profil, rendez-vous de nouveau dans “Affichage du profil”, pour cocher l’option “Afficher les coordonnées” .

Des boutons apparaîtront alors en haut de votre profil, proposant à vos cibles de vous envoyer directement un email, un SMS, voire de vous appeler.

Très utile pour rapidement donner la possibilité à vos clients potentiels de vous joindre !

2) Comment rendre votre bio Instagram irrésistible ?

En suivant les premiers conseils que je vous ai donnés, vous devriez avoir une bio à la fois attirante et originale.

Mais comment la rendre irrésistible ?

Parce que l’on peut toujours mieux faire …

Utiliser des sauts de ligne

Les sauts de ligne permettent de rendre votre bio plus facilement lisible afin de mettre en avant des éléments importants dans votre bio.

Cela vous permet aussi de diviser votre bio en différentes sections, par exemple :

• Une ligne pour vous décrire
• Une ligne pour rajouter vos spécialités/centres d’intérêt/mots-clés
• Une ligne qui contient votre appel à l’action

Comment obtenir ce rendu ?

• Sur mobile : cliquez sur la touche « Retour » pour faire un saut de ligne.
• Sur ordinateur : Appuyez simplement sur la touche d’entrée.

Assez simple, mais terriblement efficace pour rendre votre bio facilement « scannable ».

Ajouter quelques emojis 

Cela rejoint mon point précédent.

En complément des sauts de ligne, vous pourriez également rajouter des emojis devant chaque ligne pour aider (encore plus) l’utilisateur à lire votre bio. 

Vous pourriez aussi en ajouter pour séparer le texte si vous ne faites pas de saut de ligne.

Enfin, vous pouvez tout simplement vous en servir pour donner une touche de personnalité à votre bio .

Voici quelques exemples :

Vous remarquez comme la bio est bien organisée et chaque emoji vient donner du contexte à chaque ligne.

Dans l’exemple suivant, on remarque que la marque Ikea a utilisé des emojis pour mettre en avant son engagement éco-responsable :

Pour les trouver, faites un clic droit dans votre éditeur de texte et cliquez sur « emojis et symboles » dans le menu qui apparaît. Et là, comme par magie, vous trouverez tous les emojis, symboles et puces que vous souhaitez 🙂

Les emojis font partie du langage sur les réseaux sociaux : utilisez-les avec parcimonie et seulement si cela correspond à votre image de marque.

Rajouter votre hashtag de marque ou un autre nom d’utilisateur

Saviez-vous que vous pouvez également rajouter des hashtags ou des noms d’utilisateurs dans votre bio ?

C’est une superbe opportunité pour mettre en avant un hashtag de marque , promouvoir un concours ou collecter du contenu généré par les utilisateurs  (CGU).

Par exemple, le compte de la marque Curve d’ASOS, dédiée aux vêtements “plus-size”, profite de sa bio pour indiquer le hashtag que ses clients peuvent utiliser pour les identifier dans leurs posts, où ils portent leurs produits.

Le CGU est l’une des formes de preuve sociale les plus utilisées sur les réseaux sociaux. C’est aussi l’un des contenus les plus crédibles sur Internet.

9 consommateurs en ligne sur 10  ont plus confiance en du CGU que de la publicité traditionnelle, c’est dire !

Les marques de mode en profitent énormément pour republier sur leur compte les photos de leurs clients.

De la même façon, vous pourriez mentionner le nom d’utilisateur d’autres comptes Instagram dans la bio de votre compte perso ou celui de votre entreprise.

• Mentionner votre nom dans la bio du profil de votre entreprise si vous souhaitez développer votre personal branding
• Mentionner d’autres entreprises qui vous appartiennent
• Mentionner votre blog si vous avez un compte Instagram dédié à celui-ci
• Mentionner les comptes Instagram avec lesquelles vous avez un partenariat (i.e. influenceurs et marques)

Dans cet exemple, GaryVee en profite pour tagguer les comptes de ses entreprises-clés.

Rajouter vos horaires d’ouverture

Si vous êtes un commerce local, profitez de votre bio pour rajouter vos horaires d’ouverture.

Cela ne nous coûte rien et c’est évidemment pertinent par rapport à votre activité.

De cette façon, vous facilitez la vie de vos abonnés qui n’auront pas besoin d’aller rechercher sur Google vos horaires d’ouverture.

Inspirer votre audience avec votre slogan ou une citation

Avez-vous un slogan ou une citation que vous aimez tout particulièrement ?

Si oui, n’hésitez pas à le (la) mentionner dans votre bio.

Par exemple, Nike a repris son célèbre slogan « Just do it » dans sa bio.

Et cela fait sens quand on observe les contenus que la marque poste sur les réseaux sociaux : storytelling, conseils pour bien pratiquer le sport, accomplissements de ses athlètes …

Starbucks fait la même chose, en rappelant sa mission (qu’on appelle aussi « purpose ») : « To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. ».

Obtenez, si possible, un badge “vérifié”

Si vous utilisez régulièrement Instagram, vous suivez déjà sans doute bon nombre de comptes qui présentent ce fameux badge “vérifié”.

Mais si, vous savez bien : ce petit tick bleu que seules les célébrités semblent pouvoir arborer sur leur profil :

Sachez-le : pas besoin d’avoir des millions de personnes qui vous reconnaissent dans la rue pour obtenir ce fameux badge. Une marque, même assez peu célèbre, mais bien installée dans son marché, peut tout à fait se le procurer.

Alors pourquoi pas essayer avec votre propre compte de marque ?

Pour ce faire, rendez-vous dans vos paramètres, et cliquez sur “ Demander une vérification ”.

La plateforme vous demandera ensuite de remplir quelques informations, et notamment de fournir une pièce justificative liée à votre entreprise, pour vérifier que le compte est bien lié à une société réelle.

Il suffit par la suite d’attendre le verdict d’Instagram !

Fournir de la preuve sociale

La preuve sociale vous aide à apparaître plus crédible et gagner la confiance des personnes qui vous connaissent encore peu. C’est un principe psychologique puissant qu’utilisent la plupart des entreprises.

Sur Internet, on la retrouve sous la forme de :

• Témoignages
• Logos des marques avec lesquelles vous avez travaillé
• Évaluations et avis clients
• Recommandations sur les réseaux sociaux
• Parutions dans les médias

On les retrouve souvent sur des landing pages , pages produits ou pages de vente .

Rien ne vous empêche de l’utiliser aussi dans votre bio Instagram (n’ayez pas peur de vous vanter un peu, on ne vous en voudra pas !).

Neil Patel ne manque pas de rappeler dans la bio de son compte Instagram à quel point il est un entrepreneur à succès :

• Auteur d’un best-seller dans le NY Times
• Top 100 des entrepreneurs de moins de 30 ans par Obama (rien que ça !).

FAGUO, elle aussi, décide de mettre en avant de la preuve sociale, en affichant le nombre d’arbres plantés depuis le lancement de son initiative éco-responsable. Une manière discrète mais efficace de montrer l’implication de sa clientèle.

Ajouter une incentive pour augmenter le taux de clic du lien de votre bio

Je reviens sur l’utilisation des appels à l’action pour amener du trafic vers votre site web à partir du lien de votre bio.

Malheureusement, si vous ne donnez pas une bonne raison à la personne de cliquer sur le lien, elle ne cliquera probablement pas dessus.

Pour cela, votre appel à l’action doit être irrésistible.

Évitez donc d’écrire des phrases bateaux comme « visitez mon site web » ou « achetez ».

Vous pouvez mieux faire.

Par exemple, HelloBody décrit précisément ce qu’ils font dans la 1ère phrase de leur bio Instagram.

Sur la deuxième ligne, la marque propose aux utilisateurs un coupon de réduction de -20%.

C’est ce qu’on appelle une bonne incentive !

Les coupons de ce genre fonctionnent très bien pour acquérir de nouveaux clients.

Hello Body fait la même chose en offrant un code promo de 10% avec le code « INSTA10 ».

Le nom du code renforce l’idée que cette réduction est uniquement disponible en passant par leur compte Instagram.

En résumé : Si vous avez quelque chose à offrir, que ce soit un ebook gratuit ou la livraison gratuite pour les premières commandes, prenez soin de le mentionner dans votre appel à l’action !

Utiliser Linktree pour promouvoir plusieurs liens

Pour terminer cette série de conseils, sachez que vous pouvez utiliser un outil gratuit comme Linktree pour promouvoir plusieurs liens.

Le principe est simple :

• Vous vous inscrivez sur la plateforme
• Vous créez votre lien Linktree
• Vous rajoutez autant de liens que vous le souhaitez

Copiez-collez ensuite le lien linktree dans votre bio Instagram et voilà, vous avez mis en avant plusieurs liens.

Je vous mentionne cette technique dans cet article parce que cela peut vous servir, mais cela ne veut pas dire que je la cautionne totalement.

Quand vous êtes clair sur votre objectif, vous savez qu’un seul lien est suffisant.

Par exemple, si vous voulez utiliser Instagram pour faire de l’acquisition de prospects/clients, le choix d’un lien unique est évident.

Pourquoi en utiliser plusieurs ?

Si vous voulez augmenter le nombre d’inscrits à votre newsletter, là encore le lien de votre page d’opt-in est suffisant.

Pensez à votre bio Instagram comme la page d’accueil de votre site web.

Si vous mettez en avant 10 appels à l’action différents, que risque de faire l’utilisateur ?

Il y a des chances qu’il ne fasse rien du tout parce qu’il ne sait pas ce que vous voulez qu’il fasse.

Bien sûr, vous pouvez choisir d’utiliser Linktree pour promouvoir vos autres comptes sociaux ou toute autre page sur votre site web. À mon sens, ce n’est pas le plus important.

Si vous le faites, évitez d’insérer plus de 3 liens différents au risque d’embrouiller l’utilisateur 🙂

3) Perfectionner votre bio Instagram avec les Stories à la une

Depuis maintenant plusieurs années, il est possible d’enregistrer vos Stories Instagram “à la une”. Le principe : plutôt que de disparaître après 24 heures, vos Stories se retrouvent en haut de votre profil, juste sous votre bio Instagram, aussi longtemps que vous le souhaitez.

Pour que votre compte Instagram ait l’air professionnel, il s’agit cependant de bien appliquer ces quelques conseils.

Soyez stratégique dans votre choix de Stories à la une

À nouveau, pensez à votre bio Instagram comme la page d’accueil de votre site internet où vous énoncez votre proposition de valeur suivi d’un appel à l’action.

Dans cette logique, les Stories à la une représentent les pages de votre site. Elles apparaissent juste en dessous de votre bio.

Regardez comme le compte français d’HelloFresh les utilise stratégiquement, pour mettre en avant, d’une part, ses menus actuels, et d’autre part, une sorte de FAQ sur ses box de nourriture :

En cliquant sur la story à la une, vous découvrez de beaux visuels, bien conçus, qui expliquent le concept de l’entreprise, et répond aux questions les plus fréquemment posées sur ses produits.

En somme, faites attention à ne pas mettre tout et n’importe quoi au risque d’embrouiller l’utilisateur. Soyez stratégique et ajoutez seulement l’essentiel pour décrire votre marque/personne.

Donnez des noms attractifs à vos Stories à la une

Pour donner envie à vos utilisateurs de consulter vos Stories à la une, veillez également à bien choisir le texte qui s’affiche en-dessous de chacune de ces Stories.

Par exemple, si vous possédez un site e-commerce avec plusieurs pages, vous pourriez avoir des Stories à la une pour présenter les best-sellers de chaque collection, dont les noms seront : hauts, pantalons, chemises…

Si vous êtes consultant, vous pourriez avoir plusieurs Stories à la une :

• À propos : pour parler de votre histoire, de votre personnalité, etc.
• Blog : pour parler de votre blog
• Services : pour promouvoir vos services
• Newsletter : pour mettre en avant votre newsletter

Par exemple, cette blogueuse lifestyle utilise les Stories à la une pour vous plonger dans son univers …

Soignez la photo de couverture de vos Stories à la une

Voilà un conseil-phare si vous voulez vous assurer que votre bio Instagram ait l’air vraiment professionnelle et attractive ! Instagram est par définition le réseau social du visuel : montrez à vos cibles que vous y portez une attention toute particulière.

Par exemple, dans mes propres Stories à la une, j’ai opté pour un fond orange (la couleur-phare de ma charte graphique), assorti de pictogrammes qui représentent chacune des catégories de Stories :

Pour atteindre ce type de résultats, il vous faudra concevoir des visuels, par exemple avec un outil simple comme Canva.

Car, automatiquement, Instagram vous propose d’utiliser comme photo de couverture un aperçu de l’une de vos Stories à la une… pas top, comme résultat, en règle générale !

Utilisez donc la taille standard des Stories Instagram (1080 x 1920 px), et créez un beau visuel, qui met en avant les couleurs de votre marque. Veillez à ce que l’élément que vous voulez voir apparaître se trouve bien au milieu de votre image.

Puis importez ce visuel en couverture de votre story à la une … Et voilà !

Limitez le nombre de Stories dans chaque catégorie que vous créez

Si vous êtes un adepte des Stories, il peut être tentant de les sauvegarder “à la une” de manière fréquente. Je sais combien il peut être frustrant de voir disparaître un contenu éphémère que vous avez parfois mis longtemps à concevoir !

Mais là encore, attention à bien être stratégique. L’objectif de vos Stories à la une sont bien de donner envie à vos utilisateurs de les regarder en entier… et si les vôtres contiennent 70 Stories individuelles, il y a peu de chance qu’elles soient toutes visionnées.

Ainsi, quitte à les mettre régulièrement à jour, limitez-vous à une quinzaine de Stories par story à la une. Vous vous assurerez ainsi que tout votre contenu sera consommé par vos followers.

En seulement 150 caractères , votre bio Instagram doit être capable de communiquer :

• Qui vous êtes et ce que vous faites : pourquoi devrait-on vous suivre ?
• Inciter vos nouveaux followers à cliquer sur le lien unique de votre bio : avez-vous ajouté un appel à l’action ?

Nous avons vu aussi à quel point les mots-clés que vous utilisez dans votre bio sont importants pour établir un lien personnel avec la personne qui lit ces mots, mais aussi pour préciser à qui vous vous adressez. 

Ensuite, c’est à vous de voir si vous voulez ajouter de la personnalité à votre bio en ajoutant des emojis, un slogan ou une citation et de la preuve sociale.

Pensez aussi à rajouter votre hashtag de marque pour promouvoir un concours, une campagne marketing ou récolter du CGU.

Enfin, prenez le temps d’ajouter des Stories à la une pour compléter votre bio Instagram !

Mon dernier conseil et peut-être l’un des plus importants : Vérifiez régulièrement que votre bio Instagram est toujours alignée avec le reste de votre stratégie marketing .

Les propositions de valeur et les offres de votre entreprise mutent avec le temps ; et votre bio doit pouvoir muter avec elles ! Imaginez que vous lancez un concours, que vous le promouvez dans votre bio… mais que vous oubliez de le retirer une fois le concours fini. Rien de pire pour saper votre image professionnelle, n’est-ce pas ?

Maintenant, je vous laisse la parole ! Partagez dans les commentaires la bio de votre compte Instagram et dites-moi en quoi elle est unique. 

Restons en contact ! Retrouvez-moi sur  :  Facebook  |  Instagram  |  LinkedIn  |  Twitter

GRATUIT : LE GUIDE DE LA PUBLICITÉ INSTAGRAM

Vous aimeriez aussi :.

• Instagram pour les entreprises : 10 étapes pour vous lancer
• 10 exemples inspirants de Stories Instagram (avec des conseils et astuces à copier)
• Hashtags sur Instagram : comment les utiliser pour avoir plus d’abonnés

Danilo Duchesnes

Danilo est le fondateur de DHS Digital , une agence de publicité Facebook et Instagram qui aide les E-commerces et DNVB ( Digitally natives vertical brands ) à booster leur croissance en ligne. Il est aussi le créateur du Rendez-vous Marketing , le podcast qui vous aide à développer votre acquisition de clients en ligne.

11 Commentaires

Merci pour cet article très intéressant

Avec plaisir 🙂

Merci beaucoup pour cette article il me sera très utile

Avec plaisir !

Bonjour, Article super intéressant merci.

Le seul hic est que lorsque j’essaie d’ajouter ma spécialisation dans le nom ou le nom d’utilisateur, je ne peux pas car on ne peut aller au-delà de 30 caractères. Dans ton exemple, lorsque tu rajoutes « expert facebook » à ton nom et prénom, tu dépasses aussi les 30 caractères.

Peut être qu’Instagram a restreint son nombre de caractères entre ton billet et ma remarque…

Je ne peux rien ajouter avec cette restriction malheureusement.

C’est bizarre Gaëlle, Instagram change tout le temps …

Merci pour cette article très complet et super intéressant (comme les autres articles du site 😉 )

Avec plaisir, Laura!

Merci beaucoup à vous. Les explications m’ont beaucoup appris.

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Bonjour, je suis Danilo

Je suis le fondateur de l'agence DHS Digital et le créateur du podcast Le Rendez-vous Marketing . Sur ce blog, je documente les dernières stratégies de marketing digital que j'ai testées (et approuvées) sur mon business ou celui de mes clients. J'y partage aussi mes plus belles découvertes et leçons marketing.

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Si vous êtes ici, c’est que vous ne savez pas comment vous y prendre pour  faire votre mise en page Instagram . Une question vague à laquelle nous allons vous répondre clairement dans cet article. Instagram est un réseau social visuel, il est donc primordial que votre profil soit un minimum attrayant. Et si vous en êtes rendu à lire ces lignes actuellement, c’est certainement parce que vous cherchez, d’une façon ou d’une autre à  développer votre compte Insta . Et vous avez bien raison. Nous allons ici détailler les aspects généraux de la mise en page Instagram. Nous abordons toutefois, plus en détail ces sujets dans notre  formation Instagram . Rejoignez la  communauté WeBump  dès maintenant, pour profiter de nombreux avantages. Vous êtes prêt à apprendre ? Alors c’est partie ! Tout d’abord…

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Pour pouvoir traiter le sujet au mieux, il est important de définir clairement ce que veut dire « mise en page Instagram ». Est-ce que nous parlons de la mise en page d’un profil ? La mise en page d’un post Instagram ? Ou simplement la mise en page du texte de bio Instagram ? Et bien la réponse est : un peu de tout ça. En effet, la mise en page peut être appliquée à tous ces éléments. Nous allons donc les traiter un par un. Si nous devrions donc donner une  définition claire de la mise en page Instagram , celle-ci serait : l’opération de disposition de tout éléments graphique sur le réseau social Instagram.

Comment faire la mise en page de sa bio Instagram ?

La bio Instagram est un des éléments-clés pour  convaincre vos visiteurs de vous suivre . Vous devez donc la soigner pour que celle-ci soit convaincante. Cela passe par une bonne mise en page. Nous abordons d’ailleurs ce sujet dès le  niveau 2 de la formation . Pour que votre mise en page de bio Instagram soit efficace, vous devez vous assurer que :

• Vous présentiez clairement ce que vous proposez sur votre compte.
• Utilisez des emojis pour capter l’attention.
• Insérez un call to action.
• Aérez votre texte en  allant à la ligne .

Évitez de surcharger votre mise en page en :

• Insérant trop d’emojis.
• Utilisant des caractères spéciaux.
• Utilisant des polices peu lisibles.

Voici un exemple de bonne mise en page de bio Instagram :

Découvrez également ici  comment faire une bonne bio Insta .

Gagnez jusqu’à 1000 abonnés par mois (résultats garanties) grâce à une application, facile à utiliser.

Comment faire la mise en page d’un post Instagram ?

Lorsque l’on parle de  mettre en page son IG , on peut également parler de la mise en page de son post Instagram. Un élément totalement différent des biographies Insta. Votre description de post est un élément important pour votre engagement Instagram. Elles permettent d’apporter plus de valeur à votre publication. Mais personne n’aime lire un texte mal présenté. C’est pourquoi il est primordial de  bien savoir les rédiger  et les mettre en page. Voici nos conseils pour que votre  description soit bien mise en page  :

• Rédigez des descriptions de plusieurs phrases. Une description plus détaillée ou racontant une histoire obtiendra plus d’engagement.
• Utilisez des emojis pour illustrer vos propos et faire passer plus d’émotions.
• Aérez votre texte en allant à la ligne. Comme vu précédemment.
• Définissez votre nuage de hashtags à la fin de votre description ou en premier commentaire.

Avec tout cela, vous pourriez obtenir une  excellente mise en page de texte insta  pour vos posts. Comme celle-ci par exemple :

Découvrez ici  comment changer de police Instagram .

Instagram, mise en page de profil.

Enfin, parlons de la  mise en page de votre profil insta . Celle-ci est peut-être la plus importante, malgré le fait qu’elle n’utilise pas de texte. Nous parlons ici uniquement d’organiser les photos de votre feed, pour obtenir un résultat qui  impressionnera vos visiteurs . Le fait de définir un feed esthétique, encouragera fortement votre audience à vous suivre. Ne le négligez donc pas. Nous avons déjà rédigé un article dédié aux feed  Instagram, nous vous invitons à le visiter pour plus de détails. Voici toutefois les notions clés d’une bonne mise en page de profil insta :

• Avoir une structure définie à l’avance et auquel on se tient.
• Jouer avec les couleurs (en alternance, dégradé, …)
• Montrer des visages
• Créer un univers
• Prévisualisez et programmez ses publications

Voici un exemple de feed Instagram incroyable qui devrait vous inspirer :

Vous savez maintenant  comment mettre en page votre insta . Nous espérons que ces quelques conseils vous permettront de créer des mises en page Instagram originale, qui vous permettront de vous démarquer sur le réseau social.

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Want to turn off the Meta AI chat on Facebook, Instagram? Take these easy steps to mute it

While meta ai features cannot be turned off or deleted across the platforms entirely, you can at least get that pesky chat bot to quiet down..

Artificial intelligence, or AI, remains one of the hot-button tech issues of the year, with an increasing number of companies racing to implement new tools and features using the technology.

Some are excited by the prospect and look forward to trying out the developing tech; many others are simply annoyed but it's increasingly hard to ignore its presence.

The latter is the case for many, perhaps even the majority, of Facebook and Instagram users, if feedback on social media is any indication. After parent company Meta rolled out its own AI integration earlier this month , netizens quickly flocked to forums like Reddit to complain about the integration and search for ways to turn it off.

The Meta AI tool is present on Facebook, Instagram, WhatsApp and Messenger to varying degrees, appearing in feeds, chats, searches and other components of the platforms. While Meta advertised the tool as a way to "get things done, learn, create and connect with the things that matter to you," many users have found the unsolicited presence of AI functionality nothing more than annoying.

What is the Meta AI tool: Can you turn it off? New feature rolls out on Facebook, Instagram

The bad news is that you cannot simply opt out of the Meta AI entirely. There is no kill switch to turn it all off, but people are still dedicated to finding ways around the unwanted intrusions. One of the most bothersome features, Meta AI chat, for example, can be curtailed following a few simple steps.

Hoping to turn your Meta AI chat off? Here's how in a few quick steps:

How to turn off Meta AI chat on Facebook

◾ Open Facebook and look for the search bar at the top of the page. Instead of a magnifying glass, it now appears as a blue-gradient circle.

◾ Once in the search bar, click the blue arrow that appears to the right.

◾ This will take you to the Meta AI chat. Look for the "i" icon in the upper right corner and click it.

◾ Click the "mute" option that appears on the next page.

◾ Select how long you want to mute the chat. If you're looking to do so indefinitely, choose the "until I change it" option.

How to turn off Meta AI chat on Instagram

The process on Instagram is much the same as Facebook, just on a slightly different interface.

◾ Locate the search bar at the top of the page and click it. Again, what was formerly a magnifying glass may now appear as a circle. Click the arrow that appears to the right of the search bar.

◾ This will again bring you to Meta AI chat. Click the "i" icon located in the top right-hand corner of the page.

◾ Select the "mute" option that appears on the following page.

◾ Click the slider at the bottom that says "mute notifications," then select the duration of time you want the chat muted. Again, choose the "until I change it" option if you want it turned off indefinitely.

While these steps won't scrub the presence of Meta AI completely from your Facebook and Instagram experiences, they will mute and prevent notifications from Meta AI chat, one of the features netizens have found most bothersome.

You can continue to use the "search" functions on both platforms like normal but may see AI-suggested searches interspersed in regular search results.

AI functions may appear when scrolling through your feed as well, appearing as full-sized advertisements and cards or under regular posts with offers of "ask Meta AI" and "tell me more about....." Unfortunately, this cannot be turned off at this time, but you can avoid clicking them to continue your browsing as usual.

In WhatsApp and Messenger, simply delete the Meta AI chat thread that appears in the apps. This will remove the conversation and remove it from your contact list, making the AI functions relatively easy to ignore.

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Barbra Streisand Addresses Viral Instagram Comment To Melissa McCarthy: “I Forgot The World Is Reading”

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Barbra Streisand is addressing her Instagram reply to Melissa McCarthy after she went viral for asking if she had used Ozempic.

“OMG,” Streisand shared in a statement on X, the social media platform formerly known as Twitter. “I went on Instagram to see the photos we’d posted of the beautiful flowers I’d received for my birthday! Below them was a photo of my friend Melissa McCarthy who I sang with on my Encore album.”

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pic.twitter.com/WFUqosuosM — Barbra Streisand (@BarbraStreisand) April 30, 2024

“Pastels only to honor the incredible @matthewbourne13 at the @ctgla gala last night with this fella @adamshankman!! Thiiiiis much closer to my dream of dancing on stage,” McCarthy captioned the Instagram post.

Streisand saw the post and replied, “Give him my regards did you take Ozempic?”

The comment, which has now been removed, went viral after that and took a life of its own.

E! News reports that McCarthy has addressed Streisand’s comment, telling paparazzi, “I think Barbra is a treasure and I love her.”

View this post on Instagram A post shared by Comments By Celebs (@commentsbycelebs)

McCarthy was attending the CTG: The Gala 2024, which honored director and choreographer Matthew Bourne, with the Gilmore Girls alum presenting the honor.

The Center Theatre Group’s gala is its largest annual fundraiser. Proceeds from the event help the theatre company continue serving Los Angeles audiences by producing and presenting theatre of the highest caliber, nurturing new artists, attracting new audiences, and developing youth outreach and arts education programs.

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King Frederik and Queen Mary of Denmark Star in Regal New Photo for Social Media Page Makeover

Queen Mary sparkles in an emerald tiara that is part of the Danish crown jewels

Janine Henni is a Royals Staff Writer for PEOPLE Digital, covering modern monarchies and the world's most famous families. Like Queen Elizabeth, she loves horses and a great tiara moment.

Steen Evald, Kongehuset

• King Frederik and Queen Mary have revealed a never-before-seen portrait as their new social media picture
• The Danish Royal House recently released the couple's gala photos following King Frederik's accession in February
• The new image comes as King Frederik and Queen Mary gave their first interview since the accession

King Frederik and Queen Mary have given their social media presence a royal refresh.

A few days after the Danish Royal House revealed the new gala portraits of the King and Queen of Denmark, courtiers revealed a brand new photo from what appears to be the same shoot for the royal couple’s new profile picture. 

As of May 3, the Danish Royal House’s Instagram and Facebook page avatars have been updated with a previously unseen portrait of the couple in their gala finery, including the emerald tiara, necklace, earrings and a large brooch that are part of the Danish crown jewels for Queen Mary. The new photo was taken at a side angle and showed the couple smiling side by side. It is credited to Steen Evald on Facebook, the same photographer who took the other three gala portraits in the Green Room at Christiansborg Palace.

The never-before-seen portrait of Queen Mary, 52, and King Frederik, 55, captured a candid moment for the royal couple, who have had a life-changing year.

On Jan. 14, Queen Margrethe abdicated on the 52nd anniversary of her accession two weeks after announcing the unexpected move on New Year’s Eve, making her the first Danish monarch to voluntarily step down from the throne in nearly 900 years.

Her eldest son became King Frederik X, his wife Queen Mary and their 18-year-old son Crown Prince Christian , taking the King’s former styling as heir. Frederik and Mary’s three younger children —  Princess Isabella , 17, and twins Prince Vincent and Princess Josephine , 13 — each moved up a spot in the line of succession following the change of reign.

King Frederik and Queen Mary have been busy with royal duties in the weeks since and opened up in their first interview since King Frederik’s accession about the big day and their vision for the modern monarchy on May 2. The couple spoke to Danish broadcaster TV 2 aboard the Royal Yacht Dannebrog as they continued a tradition of embarking on the sovereign’s official residence for summer cruises and overseas visits to kick off the summer sailing season.

Martin Sylvest Andersen/Getty

According to Hello! magazine , the King said the balcony appearance to mark the change of reign was "overwhelming," but he felt welcomed by the Danish people as he stepped up into his new royal role. 

"It was very overwhelming and moving. I felt extremely well received. The highlight was when Mary and the children came out and stood right behind me, and I had the Danes standing in front of me and waving. It was one of the most amazing things to experience in my life," King Frederik said.

Queen Mary also spoke about the emotional moment: "I stood with the children, and when you stepped out onto the balcony towards your fate, it was a moment that moved me incredibly much. We could hear and feel it, even if we couldn't see it. It was a beautiful moment. I was both very happy and very proud."

Can't get enough of PEOPLE's Royals coverage? Sign up for our free Royals newsletter to get the latest updates on Kate Middleton, Meghan Markle and more!

In the wide-ranging conversation with the national outlet, the royals said they would uphold previous protocol while thinking of the "present and future" of the monarchy. 

"We have not set a fixed route, but a good direction. We are going to continue the tracks we have laid. Our interest in nature and communities and business. We also want to be a royal couple who are visible and present throughout Denmark," Queen Mary added about their approach.

Next week, the King and Queen will make their first official state visit to Sweden from May 6 to May 7 and start a major tour of the Northern region. From there, they will pay a state visit to Norway, with further plans for official visits to the Faroe Islands and Greenland, which are part of the kingdom of Denmark, in June.

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Tiffany Haddish wanted to sleep with Henry Cavill — until she met the ‘awkward’ actor

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Tiffany Haddish wanted to sleep with Henry Cavill — until she met him.

“I used to really want Henry Cavill. I think he’s so hot. But I met him, and he was so awkward. It was like, ‘This would be weird,'” the “Girls Trip” star admitted to the Los Angeles Times in an interview published Thursday.

Haddish, 44, then playfully described the “Superman” star, 40, as a nerd, theorizing that he would “be more comfortable” talking about the fantasy game “Dungeons & Dragons.”

“Or, maybe he’s just never had a black woman be like, ‘What’s up? What’s your credit score? Do you like spaghetti? I’ll cook for you. Are you afraid of South Central or not?’ But he’s still beautiful,” she continued.

The stand-up comedian did not elaborate on where she met Cavill or how long ago, nor did his rep return Page Six’s request for comment.

Haddish shared the confession while talking about her love life and “all the famous guys” she “would love to do.”

“I know them now, and I’m like, ‘No,’” she shared without naming any other men.

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Haddish has not been in a public relationship since splitting from Common in 2021.

“We had a real healthy and loving relationship . It was probably the most mature relationship I’ve been in. The communication, the respect, just all around, man,” the rapper, whose real name is Lonnie Rashid Lynn, said in a December 2021 episode of “Hollywood Unlocked Uncensored.”

Just a few weeks later, the “Afterparty” star appeared on the same podcast and confessed she was “very disappointed” with Common’s comments because that was not “what [he] told [her].”

“He might be the type of person that never really settles with somebody. Maybe he’s like, you know, like a bee going from flower to flower to flower,” she said at the time.

“I don’t know. I wish him nothing but joy and happiness, you know. He will always be cool.”

Common has since moved on, confirming in January that he is in a “happy” relationship with Jennifer Hudson .

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