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The Essential Guide to Marketing Plan Presentations
“What helps people, helps business,” explains Leo Burnett. A marketing plan is a method businesses incorporate to achieve corporate objectives aligned with their mission and statement. Still, creating a successful marketing plan presentation can become a challenge for many professionals.
What to include, which metrics should be tracked, how to present data visually compellingly, and plenty of other questions can surface when creating a marketing plan presentation. In this article, we will explore in detail all those topics and more to help you create a stellar marketing plan presentation.
Table of Contents
What is a marketing plan?
Why do you need a marketing plan.
- Difference between a marketing plan and a business plan
- Types of marketing plan
- Step 1 – Defining business goals
Step 2 – KPI (Key Performance Indicators)
- Step 3 – Building a market analysis
Step 4 – Defining the target market
- Step 5 – Defining marketing objectives
- Step 6 – Building marketing strategies
- Step 7 – Selecting marketing channels
Recommended Marketing Plan Templates for Presentations
- What are marketing tactics?
- Content Marketing tactics
- Email Marketing tactics
- Social Media Marketing tactics
- Influencer Marketing tactics
- Marketing budget
- What is the difference between a marketing strategy and a marketing plan?
Marketing Strategy Outline for an effective Marketing Plan Presentation
- Why do you need a marketing strategy?
- Marketing implementation
Tips and avoiding pitfalls when preparing a Marketing Plan
- Final words
A marketing plan outlines an organization’s advertising approach for generating leads and reaching its target market. A marketing strategy outlines the outreach activities that will be implemented over time and how the organization achieves its goals according to these actions.
According to Harvard , “The marketing plan defines the opportunity, the strategy, the budget, and the expected product sales results.” The ultimate objective of the marketing plan is to generate adequate and lucrative activity. Therefore, it should include valuable and practical instructions for allocating resources correctly.
Having a marketing plan for your business is essential, as it gives direction to advertising strategy, sales strategy, customer support strategy, etc. It provides a timeframe and implementation for the marketing strategies built.
Overall, the main items a marketing plan solve are:
- Establishing measurable goals
- Actionable consistency for business strategy
- Working within a budget for clear financials and detailed expenditure
- Improves your relationship with customers
- Helps businesses to gain new investors
- It is a powerful motivator for marketing teams
Defining your marketing plan early on has numerous advantages. Setting clear goals and objectives and matching marketing techniques to reach them can put you to success.
Moreover, while establishing a firm, marketing expenditures may be restricted, so having a clear plan guarantees you don’t squander money.
Difference between a Marketing Plan and a Business Plan
A marketing plan and a business plan are both essential tools for the success of any organization, but they serve distinct purposes and focus on different aspects of the business:
Marketing Plan: The primary purpose of a marketing plan is to outline the strategies and tactics that a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.
Business Plan: A business plan, on the other hand, provides a comprehensive overview of the entire business, including its mission, vision, financial projections, operations, and long-term goals. It serves as a roadmap for the entire organization.
Marketing Plan: A marketing plan is a subset of a business plan, focusing exclusively on the marketing aspects of the business. It delves into the specifics of how the business will attract and retain customers.
Business Plan: A business plan encompasses all aspects of the business, including marketing, finance, operations, and management.
Time Horizon
Marketing Plan: Marketing plans typically have shorter time horizons, often covering a year or less, and are more tactical in nature.
Business Plan: Business plans have a longer time horizon and often outline the company’s goals and strategies for the next three to five years or even longer.
Marketing Plan: The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.
Business Plan: Business plans are intended for a broader audience, including potential investors, lenders, stakeholders, and company executives.
Marketing Plan: Content in a marketing plan typically includes market analysis, target audience profiles, marketing objectives, strategies, tactics, budget, and key performance indicators (KPIs).
Business Plan: A business plan includes sections on executive summary, company description, market analysis, organizational structure, financial projections, and more.
In summary, while a marketing plan focuses specifically on the marketing strategies and activities of a business, a business plan provides a comprehensive overview of the entire organization, including its marketing efforts, financial outlook, and long-term goals. Both plans are crucial for a company’s success, and they often complement each other in achieving overall business objectives.
Types of Marketing Plan
Marketing plans can take various forms depending on the specific needs and goals of the business. Some common types of marketing plans include:
- Annual Marketing Plan: This is a comprehensive marketing plan that outlines the marketing strategies and tactics for the upcoming year. It typically includes a detailed budget and specific objectives for the year ahead.
- Product Launch Marketing Plan: This type of plan is focused on the launch of a new product or service. It includes strategies for generating buzz, attracting early adopters, and achieving a successful product launch.
- Digital Marketing Plan: In today’s digital age, businesses often create specialized plans for their online marketing efforts. This plan may cover areas such as website optimization, social media marketing, email marketing, and online advertising.
- Content Marketing Plan: Content marketing plans focus on creating and distributing valuable content to attract and engage the target audience. This can include blog posts, videos, infographics, and more.
- Social Media Marketing Plan: This plan centers on strategies for building and maintaining a strong presence on social media platforms. It includes content calendars, posting schedules, and engagement strategies.
- Event Marketing Plan: For businesses that participate in or host events, this plan outlines the marketing strategies for promoting and maximizing the impact of those events.
- Branding and Rebranding Plan: Businesses looking to establish or reposition their brand in the market create branding or rebranding plans. These plans focus on building a strong brand identity and messaging.
- Crisis Management Plan: In the event of a crisis or negative publicity, this plan outlines strategies for managing the situation and mitigating damage to the brand.
The choice of marketing plan type depends on the specific goals and priorities of the business. Some businesses may also create a combination of these plans to address different aspects of their marketing efforts.
The Anatomy of an Effective Marketing Plan
Step 1 – defining business goals .
Your company’s marketing goals and objectives could be to promote the brand, name, and logo design , expand into a new market, or improve product marketing by a certain percentage. These objectives can be better tracked, measured, and duplicated if they are more defined and numerical.
Understanding high-level marketing and company objectives is the first step. These should form the basis of your strategy. The work can be grouped according to its objectives, allowing your teammates to see the plan behind your operations. Defining your business goals will also assist you in determining whether or not the programs and campaigns you launch are on schedule.
Those who write down their goals are more successful than those who do not. You can set goals using various methods, including the SMART Goals method . Your marketing team can use the SMART Goals method to explain your company’s long-term objectives, make adjustments, and develop promotional activities. SMART stands for Specific, Measurable, Achievable, Realistic, and Time-bound. These objectives give you a framework for choosing the most efficient marketing strategy.
KPI, also known as Key Performance Indicators, is a collection of quantitative measurements a firm or sector uses to assess or compare performance in accomplishing strategic and operational objectives. Measurable KPIs allow you to establish a sense of ownership and accountability for your company goals. They’re necessary for completing any company plan actions. A KPI dashboard (a collection of pre-selected and relevant KPIs) shared with a specific team can motivate by offering concrete insight into the team’s performance and improving peer efforts.
Step 3 – Building a Market analysis
Marketing environment.
A marketing environment refers to all internal and external aspects influencing and driving your company’s promotional efforts. Your managers should know the marketing environment to sustain success and address any threats or possibilities that may affect their work.
Understanding the marketing environment is critical in recognizing what your customers desire. You would require a marketing environment because it helps to identify your target audience and their demands, particularly when it comes to how customers make purchasing decisions. Evaluating your marketing environment allows your company to create effective marketing strategies before too late.
The marketing environment is wide and varied, with controllable and uncontrollable variables. There are two types of marketing environments to consider: internal and external environments.
Internal marketing environments include your company’s strengths, limitations, distinctiveness, capabilities, capital assets and finances, and corporate policies.
To be precise, all the elements that are under your control have an impact on your marketing operations.
All aspects outside your company’s control are included in the external marketing environment. The external marketing environment is divided into micro and macro marketing environments.
The marketing microenvironment is inherently related to your company and directly impacts marketing procedures. Buyers, manufacturers, company associates, distributors, and opponents are included. To some point, it can be possible to control microenvironmental influences.
All things outside your company’s control make up your macro marketing environment. External environmental forces such as competitive, economic, political, legal and regulatory, technological, and sociocultural parties are considered in the environmental analysis. A marketing strategist can be efficient only by accepting and comprehending the intricacies of the marketing environment.
Competitor analysis
A competitive analysis is a method of identifying competitors and evaluating their strengths and weaknesses compared to your own. It assists you in determining how to deal with competition and fine-tuning your plan. It is essential to conduct a competitive analysis because it will help you to create effective competitive strategies to expand your target market.
First of all, identify who your competitors are and what products they offer. Take note of their marketing strategies. You’ll be able to design methods to help you stay ahead of your main competitors using the information from the competitive analysis.
SWOT analysis
A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an excellent method to determine how you match up against your market competitors. It is one of the most effective strategies for eliciting the most significant difficulties your company faces today and in the future. It is an integral part of any marketing strategy.
You can use a SWOT analysis to look at your company’s strengths, weaknesses, opportunities, and threats. This activity might help you determine where your company stands in the competitive marketplace.
With SWOT analysis, you’ll have a promising approach for prioritizing the tasks you need to perform to build your business. If you want to get in and start, feel free to download our editable SWOT PowerPoint templates .
Since you’ve performed your analysis, the next step is to focus on your target market.
Once you have assessed precisely whom your company wants to cater to, it will be easier to choose which marketing strategies. Your marketing and communication channels must be tailored to your target audience. Age, gender, geographic region, likes, interests, and other demographics can be associated with audience criteria.
To help you with the process, create different customer profiles or perform market segmentation. By focusing on commitment to service and quality, you can effectively implement a niche differentiation strategy in a somewhat diverse marketplace.
Market Size
The size of a market is one of the most important criteria for evaluating a business plan because if the market is too limited, expansion and funding are not worthwhile. As a result, determining the market size is an integral aspect of every business marketing plan.
TAM stands for “Total Addressable Market”
The TAM reflects the broadest market potential imaginable. It solves who might buy goods or services in general. The TAM is the potential profit a single firm could make in this market.
SAM stands for “Serviceable Addressable Market”
The SAM provides a solution to which TAM market share can be addressed with the particular product or service in view or which could reasonably buy it. The SAM is important since it demonstrates the moderate potential of your business plan. The target audience is outlined and accurately described at this stage.
SOM stands for “Serviceable Obtainable Market”
Lastly, the SOM depicts the SAM’s market share that can be practically obtained over a predictable timeframe. It considers the current market environment, production capabilities, promotion, and distribution channels. As a result, the SOM represents the sales potential of your business during its early stages of growth.
The above are crucial components of a company’s strategy, especially as you develop your sales and marketing plan, make appropriate revenue targets, and decide which markets are worth your time and money.
Unique Selling Proposition
Your company’s unique selling proposition or USP indicates the unique advantages that your company provides, and hence provides the basis for differentiating you from your competitors.
A strong USP helps to reach your target audience and achieve your company goals by distinguishing your goods in a significant and exclusive way. It makes your marketing content effective and attractive to potential consumers. Your USP concept should reflect throughout your products and marketing strategies.
Step 5 – Defining Marketing objectives
Formulating marketing strategies and organizational marketing practices is based on the marketing objectives. The marketing objectives declare what you intend to achieve in the marketplace. The internal and external environmental analysis outcomes significantly impact the marketing objectives plan.
Marketing objectives are both economic and market-psychological objectives. Financial goals are responsible for higher turnover, i.e., they use desirable outcomes to affect sales quantity and price. The company’s goals and objectives must be established in concrete terms so that the concerned managers can evaluate performance and, if needed, take remedial action. Increased product awareness among targeted consumers provides information about product features, and increasing consumer willingness to acquire the product are some of the goals for a specific product.
Market-psychological goals are a variant of marketing objectives with a focus on quality. They represent intentional, purposeful changes in future client purchase behavior that correlate to financial aims driving a company’s marketing initiatives. Brand awareness , business model, buying intensity, customer service, and product are suitable for qualitative expected values.
Before moving on to the next level of planning and designing the marketing strategy, you must understand the marketing objectives.
Step 6 – Building Marketing strategies
Let us discuss various marketing strategies to Boost your Business Growth.
Marketing mix and its importance
The marketing mix is a significant component of developing and executing a successful marketing strategy. It should demonstrate how your product or service is preferable to your competitors.
The marketing mix describes the many aspects of your company’s market strategy. It is a diverse list of elements your company uses to attain its goals by effectively marketing its goods or services to a specific consumer segment.
The marketing mix, commonly known as the 4 Ps, comprises four major components: products, price, promotion, and location. The 4Ps are the most essential components to consider when developing a marketing plan. A variant of the services marketing mix is also known as 7Ps Marketing Mix, and includes the addition of people, processes, and physical evidence to the list.
Product development aims to create the best product or service for your target market. Your goods or services must meet every individual client’s demand.
The first P consists of two main elements:
Branding is the name, term, symbol, and design by which your product is known. A strong brand name can help shoppers recognize the goods they desire faster, which speeds up purchasing.
Packaging entails advertising and safeguarding the product. It can improve the use of a product or keep it from degrading or being damaged. Quality packaging makes it easy to recognize your products and promote your reputation.
When deciding on a price for your goods, analyze the competition in your target market and the whole marketing mix’s cost. Estimate how customers will react to potential product prices.
Pricing and Positioning Strategy
Pricing and positioning strategy determine how you want your customers to recognize your products and services compared to your competitive brands. Your pricing and positioning strategy must be aligned; your product’s price should be according to its position in the market. Consider your competition, target audience, and running expenditure while deciding on your positioning and pricing plan.
Here are different types of pricing strategies:
Price Skimming
This strategy is often used when you have a high-priced brand offering that too very unique in the market. Basically, it is linked with highly valued or luxury products. When your product is new, you want to generate sales, and as it grows more prominent, you wish to acquire a wide range of consumers.
Penetration Pricing
Penetration pricing is the complete opposite of price skimming. Companies utilizing a penetration pricing approach have a low-priced product to capture as much market share as possible rather than going to market with a high price.
Time-based Pricing
In the holiday sector, time-based pricing is employed to maximize revenues during summer, when resorts are often busiest. When an airline’s aircraft is nearing capacity, it also charges extra. If there is spare space and a short time before departure, it also offers bargains. This strategy is based on delivering a product or service faster by increasing the prices.
Value-Based Pricing
This strategy ignores the cost of production and instead focuses on using the value customers gain from the price of a product or service. This strategy can be used when your product or service is good enough not to be replaced with an alternative.
This includes all the considerations that go into getting the correct product into the hands of your target market. Customers should expect to locate a product or service like yours where placement decisions, such as accessing the proper distribution channels, are made. The layout of your store or shop is also a part of the location decision. It should entice people into your store and simplify finding what they’re looking for.
Telling your target market about your goods or service is the goal here. It entails direct communication between potential customers and sellers.
Your marketing mix will assist you in promoting suitable goods to the right people at the right price and at the right time for your company. Therefore, your marketing mix serves as a blueprint for achieving your business goals. It provides a sense of direction while reminding you to think about your target market.
Step 7 – Selecting Marketing Channels
Where does your target audience spend most of their time? Is it social media or reading newspapers or online periodicals? When you know what they prefer more, you can better select the channel of marketing you want to use in your strategies.
Here are different methods of marketing:
Outbound Marketing
Outbound marketing is a sort of marketing that includes pursuing clients rather than allowing them to approach you naturally. This strategy, which entails employing cold calls, Television ads, and print ads as the significant way of recruiting clients before digital marketing became a regular practice, was prevalent before digital marketing became a common practice.
Outbound marketing includes social ads, search engine marketing (SEM), native advertising, and traditional commercials, among other forms of paid advertising. It is still a popular digital marketing strategy today. For example, email blasts, which are bulk email campaigns delivered to an extensive list of subscribers, are still a popular advertising strategy.
Inbound Marketing
Inbound marketing is a general term that includes almost all forms of marketing, from social media to content. Inbound marketing tries to lure clients by leveraging various forms of content, such as blogs, videos, podcasts, social media, and newsletters. As for the podcasts, they are easy to start. Besides, people love to listen to podcasts , as they can do it anytime and anywhere. The content engages your clients, making them happy and building lifetime trust in your brand.
Content marketing is one of the most common inbound marketing strategies you can learn more about further down.
Inbound marketing is gaining popularity because it draws them to you rather than interrupting people with intrusive advertisements. Because consumers are actively looking for your material, inbound marketing is effective. With the help of an Inbound Marketing PowerPoint template , digital marketing professionals can save hours of effort and time and prepare presentations with the conclusions of a marketing analysis campaign.
Digital Marketing
Digital marketing isn’t a specific strategy by itself; instead, it’s a direct reference to any digital technology marketing. Digital marketing has taken the marketing world by storm. Almost every sales and marketing expert widely uses it. With digital marketing, marketing has grown to reach clients in new and more intriguing ways due to advanced technologies. This marketing channel focuses on business growth, which is crucial for the growth strategy.
As you read, you’ll know that most of the marketing types we will discuss are a form of digital marketing. Some of them are:
Content marketing
Email marketing, social media marketing, advertising.
Each type of marketing is vital to the whole, and they all work together to create a comprehensive digital marketing strategy.
While so many digital marketing platforms are available, selecting them in a way that works for the company’s goals and, especially budget, can be challenging. Paid, owned, and earned media classifies various channels into segments that make creating and enhancing effective marketing strategies easier.
Paid media is content you pay to be placed before your viewers as an advertisement, such as ads on social media, whereas owned and earned media is free. Owned media refers to the content you make and maintain, such as your website, blog posts, or Facebook page. In contrast, earned media refers to content created about you by others, such as influencers or reviews of your product.
When drawing readers to your website, content still comes out on top. Users are drawn to your website by relevant content, keywords, and offerings. A well-developed content marketing strategy can help you customize content for your client’s needs and gain genuine traffic.
With Google’s MUM algorithm update , websites with well-written content created in natural language are expected to rank higher. Create a well-thought-out strategy for delivering high-quality content regularly, allowing your company to gain genuine traffic and reduce bounce rates. Good solid content should have concise headlines, relevant data sources, and answers to any readers’ issues.
According to recent statistics, more than 85% of marketers utilize email as their primary lead-generation medium. In the case of email marketing campaigns , you must send the correct kind of message to your target demographic to remain effective. Email marketing is done correctly, establishes a relationship with your clients, and earns their confidence. Include exciting information like blog articles, user-generated content, and videos in your emails. Customize emails by including information like first names and tailoring material to the client’s interaction with your site.
Social media has made a lot of progress since its beginning, and it is now one of the most widely used marketing channels. YouTube and Facebook remain the most popular social media platforms, with Instagram and Pinterest coming in second and third, respectively.
A social media marketing strategy that emphasizes brand recognition, customer interactions, and captivating posts can help you establish a solid social media profile and attract consumers to your products and services. To enhance interaction with your target market, focus on generating effective communication strategies across all social media channels and creating video content.
There are various advertising options to consider for your company—the alternatives for advertising range from social media to television and print. One thing is sure online advertising is a practical approach to getting the attention of your target audience. It enables you to more precisely target, monitor, and assess the effectiveness of your paid marketing campaign more.
To grow in the digital advertising industry, learn how to advertise on Google. Because Google is the world’s most popular search engine, you’ll want to keep ahead of the competition by appearing for essential keywords relating to your services.
Influencer marketing
Influencer marketing is partnering with influencers (people who already have a large following) to use the potential of Instagram and other social media. These persons are considered experts in their fields, and their followers will listen to their advice. Influencer marketing can put your brand and an e-commerce business on the map. When an influencer endorses your product, it immediately earns credibility in the eyes of their followers. As a result, your brand will acquire more visibility and attract new clients. Influencer content is a marketing technique that will continue to grow in the coming years.
Because many influencers rely on paid advertising for income, they typically demand payment in exchange for endorsing your company. You’ll effectively be sponsoring one of their social media postings in this situation. Evaluate which collaborations will be most beneficial to your market and budget.
Affiliate marketing
You might wonder, what is affiliate marketing? It is similar to sponsored collaborations in which others market your business on your behalf. By establishing an affiliate marketing program, you’ll eventually partner with another affiliate who will promote your products on their social media sites, blogs, and other platforms. Their sales are recorded using special links known as affiliate links, which allow the individual to be paid for their efforts.
This type of marketing is becoming increasingly popular, and more businesses are launching their affiliate networks. As a result of this increase, many companies now use affiliate marketing as part of their entire marketing plan.
Landing pages
A landing page is a best friend for the marketer. Conversions are the sole objective of this standalone page. Regardless of how good your various online marketing techniques are, your landing pages and website must convert at a reasonable rate to justify your efforts. A one-second delay in page loading time causes a likely decline in conversions. Landing pages should have a powerful message, optimized headers, and helpful content to be the most effective. Stay updated on landing page best practices to improve your website conversion rate.
As we know, this process can be taxing, especially if the deadline is around the corner; please check our suggestion for marketing plan templates . These products were designed by professionals, and are intended for visual impact, clear data presentation , and reusable purposes.
1. Marketing Plan PowerPoint Template
Building a marketing plan from scratch with this slide deck is a stress-free experience. You can find a welcome message slide, followed by an introduction slide in which you can present the reasons behind a new marketing plan. The table of contents for this presentation template is shown as a horizontal timeline, so the audience can transit through each element.
Key slides such as About Us, Mission, Team, and USP are listed, with icons and placeholder text areas that are quick to edit. TAM, SAM, and SOM model are also included in one slide. If all this isn’t enough, reinforce your message with a demographic slide to introduce your ICPs and analyze competitors with the Market Competition slide arranged in a bar format.
Use This Template
2. General Marketing Plan PowerPoint Templates
Some of the slides shown in this article belong to this presentation template design. Vibrant, with a clear design for showcasing data in multiple marketing formats: TAM, SAM, and SOM; KPI Dashboard; USP; Pricing strategy; 7Ps of Marketing Model Mix; Segments; Budget; Product Life Cycle, etc.
Create a powerful marketing plan presentation by editing this professional marketing plan presentation template in just minutes.
3. Marketing Plan PowerPoint Presentation Template
This fresh marketing plan presentation template is a slide deck featuring various graphics to showcase data. The strong contrast of the tones used helps to introduce multiple topics with a clear understanding from the audience. On top of that, the template is entirely editable, so you can select a custom theme with your preferred color scheme.
Find catchy graphics to discuss Market Segmentation; Target Market; Growth Strategy; Plans & Pricing, etc. 13 slides containing everything you need for a stellar marketing plan presentation.
4. Blue Marketing Plan Template for PowerPoint
Ideal for corporate environments, this classic-styled marketing plan template brings every tool available for building a marketing plan. With blue & white tones in the main areas, you can find 2D & 3D graphics in 4 different colors that complement the palette.
Access funnel analysis diagrams, world maps for demographic representations, cycle process flow diagrams, 4P Marketing Mix, 3D cubes, roadmaps, and more.
Since we understand it can be challenging to mix and match template slides for a custom presentation layout, we created a tool intended for presenters using our years of expertise in the field for the best user experience. Try our AI Presentation Maker and create an entire marketing plan presentation slide deck in seconds.
Marketing Tactics
What are marketing tactics.
Marketing Tactics are the strategic measures that drive the advertising of your company’s products and services to achieve the defined marketing goals. Your marketing strategy and your company goals and objectives will determine the basis of marketing tactics. The purpose of some marketing tactics might be to promote your content to reach your target audience, while for others, it might be to maximize sales yet maintain a competitive product or service. As a matter of fact, you can leverage a variety of marketing tactics. Especially if you have a well rounded idea of the strategy from a digital marketing course .
Content Marketing Tactics
Focus on content transparency and authenticity Your consumers may want to know your new product ideas, how you create your product, or even your revenue numbers. If you reveal to your audience what they want and meet their demands, you may directly connect to your audience. For this, your content must be transparent and authentic.
Dynamic CTAs Dynamic CTAs are elements of personalization that create a unique call-to-action based on the viewer. It makes the content more personalized therefore generating more traffic to your site.
Search Engine Optimization (SEO) Create content and improve your online services to make it easier for those seeking specific information.
Use Emotional Keywords in Headlines The most effective technique to write compelling headlines is to use emotional keywords. This will give your content a boost. People will be prompted not only to read it but also to forward it on social media. Also, you can add headlines showing data. Create high-quality content to grow your search traffic and rankings.
Email Marketing Tactics
Personalization In the email subject line, you can add the name of the person you are interacting with. It gives a personal touch.
Automate Referral Campaigns Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM .
Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM. Make sure you use a quality email finding tool . This way you will get more clients. Deployment of email authentication protocols like DMARC can have a lasting positive impact on your email deliverability rates, making your marketing campaigns more of a success by reducing spam.
Social Media Marketing Tactics
Use social media platforms to generate traffic Social media platforms like Instagram , YouTube are the most used platforms to connect and engage potential consumers.
Live streaming To engage your audience, you need to communicate with them directly. Live streaming allows you to reach more people and thus maximize your social media presence.
Customer Testimonials Testimonials directly from your customers’ words express appreciation for and faith in your service and products, providing a positive review of your company.
Influencer Marketing Tactics
Influencer-driven product launches Influencers are considered experienced in their niches, so their followers happen to trust the products promoted to them.
Influencer Endorsements/Sponsorships One of the most effective ways to encourage consumers to trust your products is through influencer sponsorships .
Marketing Budget
You’ll need a comprehensive and practical marketing budget to implement a marketing strategy successfully. Your budget should be suited to your company’s unique qualities. Your business stage also determines your marketing budget. Once you decide which marketing channels you will use, you can define your marketing budget.
You must recognize the role of marketing in assisting your company. Specific methods can be defined from there. Then, to correctly and fairly measure marketing success, you must define KPIs to connect the budget with your goals. Choosing how much money to invest in marketing is a big step, but deciding when, where, and how to spend that money is far more complicated – and has a considerably more significant impact on your company’s performance.
What is the difference between a marketing strategy and a marketing plan?
A marketing strategy is reaching out to potential customers and converting them into paying customers. A marketing strategy is different from a marketing plan in its approach. It is a larger picture of how you intend to remain ahead of your competitors.
On the other hand, the marketing plan systematically lays out the specifics of how you’ll put your strategies into action. Your marketing plan is the framework of strategic marketing actions that help you reach your marketing goals and is driven by your marketing strategy.
Your marketing strategy is an essential aspect of your overall business plan. This outline is intended to assist you in thinking through areas of your proposed business plans and the market channels you will use to reach your target market. A strong marketing plan involves everything from identifying your target clients to how you will reach them to how you will create repeat purchasers, whether you are just starting your firm or thinking about expanding your operations.
Your marketing strategy is the roadmap you’ll follow to gain customer loyalty and boost your company’s success. Use the following slides outline to create an engaging marketing plan presentation:
- Executive Summary Slide : A brief overview of your marketing plan
- Business Goals Slide : Represent precisely what your business depicts
- A. Identify your target customer.
- B. Identify your direct and indirect competition and state how your business will differ?
- Market Objective Slide : Define the economic and market-psychological objectives of your business.
- Market Strategies Slide : Identify how you will achieve the set targets in the market.
- Marketing Channels Slide : Identify the methods via which your potential clients communicate with your competition.
- Marketing Strategies Slide : Present a clear and coherent image of how you intend to market/sell your product/service and how these techniques will result in profit.
- Marketing Budget Slide : Identify the amount of money you will require to sustain in the market.
- Marketing Implementation Slide : Set and apply realistic and tangible goals to evaluate your marketing success
Why do you need a marketing strategy?
The marketing strategy should come prior to the marketing plan, as it is the grounds on which the marketing plan should be arranged.
The main reasons why you need a marketing strategy are:
- Defines the goals to be measured in the marketing plan
- Helps to define vision and long-term objectives
- Helps to decide which marketing channels the efforts should be focused on
- Allows companies to address where the money should be spent
- It becomes the guidance to build a marketing plan, and your reference point when questions arise
Establishing your marketing strategies beforehand has numerous advantages. You are on the path to success when you define your goals and KPIs and integrate marketing techniques to attain those goals.
Marketing Implementation
Marketing implementation is bringing your marketing strategy into action to generate favorable results. A marketing implementation plan ensures the appropriate execution of your marketing strategy. It breaks down your marketing strategy into manageable activities, responsibilities, and objectives that are easy to grasp and follow.
This part of the marketing plan explains how the company will conduct its marketing strategies, including how it will be structured by operations, products, areas, and target audience categories. You can take various steps to build an effective marketing implementation plan. Some of them are as follows:
Create realistic scenarios
Firstly, in a marketing implementation plan, you should set reasonable expectations for how quickly you can meet marketing goals and objectives. When you decide on a timeline from the beginning, it assures that everyone involved is informed of and capable of meeting each deadline.
Review your marketing strategy
Re-examine your marketing strategy to ensure it is well-developed, efficient, and results-oriented. You may include any other aspects you come across when creating your implementation plan. While reviewing your marketing strategy, make sure you have focused on every essential element.
Create workflows for all of your content and tasks
You may make a simple list of tasks and promotional procedures for your members to perform. Try creating the steps in procedures as straightforwardly as possible and linking aspects that make sense. Allocate assignments to groups of people, and give each one a time limit or deadline. Before sharing the finished version, review the workflow with all parties concerned and seek input and suggestions. For maximum output, facilitate cooperation throughout the implementation plan.
Communicate with your team
After defining your marketing strategy, workflows, and KPIs (Key performance indicators) , ensure everyone is on board. Creativity, efficiency, and performance can all improve from open communication and collaborative ownership. Communicate your plan with partners and other company units to secure commitment and acceptance for the team’s actions.
To create an effective marketing plan:
- Analyze the various needs of client groups and focus on the market.
- Determine if you can sell more to your current clients or how you can improve meaningful client engagement.
- Set out necessary aims and create an efficient action plan to implement your marketing strategies.
- Set clear, realistic, and measurable targets using the SMART Marketing Goals approach (Specific, Measurable, Attainable, Realistic, and Timely).
- Apply the RACE Framework , which will help to streamline marketing objectives.
Some Pitfalls of the marketing plan can be:
- Making assumptions about a client’s needs can lead to the inefficiency of your marketing plan.
- Do not rely on a smaller number of consumers.
- Underestimating the competition can have considerable consequences on your business.
Final words
A marketing plan’s ultimate purpose is to ensure that marketing operations are relevant and timely to meet your business’s goals. An ideal marketing plan encompasses the strategies for identifying a long-term competitive position and the resources required to attain it. Your capability to anticipate the appropriate marketing strategies distinctly and update and improve your activities regularly is essential for the growth of your business.
What is the main purpose of a marketing plan?
A marketing plan’s primary purpose is to outline the strategies and tactics a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.
Why is it essential to have a marketing plan for a business?
Having a marketing plan is essential because it provides direction for advertising, sales, customer support, and other aspects of the business. It helps establish measurable goals, ensures consistency in business strategy, and provides a framework for allocating resources effectively.
How far into the future does a business plan typically project?
A business plan typically projects three to five years into the future, outlining the company’s goals and strategies for that period.
Who is the primary audience for a marketing plan?
The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.
What are the KPIs in a marketing plan?
KPIs, or Key Performance Indicators, are quantitative measurements used to assess or compare performance in achieving marketing objectives. They provide a way to track progress and evaluate the effectiveness of marketing strategies.
Is a digital marketing plan different from a traditional marketing plan?
Yes, a digital marketing plan focuses on online channels, global reach, interactivity, and precise analytics, while a traditional marketing plan includes offline channels, may have a regional focus, and offers limited interactivity and measurement.
What is the best way to present a budget in a marketing plan presentation?
Present the budget visually with charts and tables, provide a detailed cost breakdown for each activity, and compare budgeted figures to actual spending for accountability.
What should I include in a marketing plan presentation?
Include sections on goals, target audience, strategies, tactics, budget, key performance indicators (KPIs), and a timeline.
How do you present a marketing presentation?
Present a marketing presentation by using engaging visuals, clear communication, storytelling, data-backed insights, and a well-structured narrative that flows from problem to solution. Practice and engage with your audience for effective communication.
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Business Presentations, Presentation Approaches Filed under Business
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Create Killer Marketing Presentations (Examples & Templates)
Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.
6 minute read
helped business professionals at:
Short answer
What does a marketing presentation include.
The key elements that every marketing presentation should include are:
- Introduction
- Market overview
- Product/service overview
- Marketing strategy
- Competitor analysis
- Performance metrics
- Action plan
- Projections
- Conclusion and next steps
Why most marketing presentations don't work
No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?
Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.
Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.
How to create an effective marketing presentation
Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.
STRATEGY & PLAN
BRANDING & PRODUCT
PERFORMANCE ANALYSIS
Strategy & plan marketing presentation
To breathe life into your strategy and plan presentation, paint a vision of the future.
Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.
Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.
Present clear and concise strategies, directly aligned with the objectives.
Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.
Branding & product presentation
When presenting on branding and product, you're essentially telling a story.
Showcase the personality, values, and unique selling proposition (USP) of your brand.
Introduce your product or service, making it tangible and valuable to your audience.
Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.
Make your audience fall in love with your brand and product to create strong brand ambassadors.
Performance analysis presentation
Performance analysis presentations are all about the numbers — but don't let that intimidate you.
Begin with an overview of campaign objectives and strategies used.
Dive into the data, highlighting key metrics and KPIs to analyze performance.
Use clean and clear charts and graphs to visually present the story of the campaign.
Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.
Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.
Marketing presentation examples that work
It’s time to see some examples of how marketing presentations are made in practice.
All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.
These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.
Marketing plan & strategy
This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.
It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.
As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.
Marketing plan one-pager
This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.
It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.
Marketing agency pitch deck
This marketing presentation example is the go-to for any creative agency or marketing services provider.
It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.
What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.
Marketing one-pager
We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.
It works because it gives context fast and communicates value very simply.
It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.
It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.
Early stage marketing proposal
This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.
This approach works better for big clients that need a more personalized, and detailed pitch.
This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.
Late stage marketing proposal
This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.
Notice that it is personalized to a specific prospect, and addresses them by name.
This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.
It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.
And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.
If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.
It’s used by our clients to take control of how their company is presented in the media.
It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.
Marketing case study
This marketing case study presentation is a great addition to your prospecting and sales process.
It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.
The interactive format grabs the attention of prospects and helps keep them engaged throughout.
Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.
Marketing presentation templates
Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…
But if you’re too busy managing your marketing team or writing your marketing plan, you’re welcome to skip the theory, just grab a template, and get to work.
Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide
These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.
You don’t have to know why they work. They just do. Grab one!
Types of marketing presentations
PRODUCT MARKETING
MARKETING STRATEGY
MARKETING PLAN
MARKETING PITCH DECK
MARKETING PROPOSAL
MARKET ANALYSIS
MARKETING CAMPAIGN
Product marketing presentation
This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.
Marketing strategy presentation
The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.
Marketing plan presentation
Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!
Marketing pitch deck
The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.
You can grab a customizable marketing pitch deck template here .
Marketing proposal
The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.
Market analysis presentation
In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.
Marketing campaign presentation
This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.
Marketing presentation best practices
A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?
Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.
The first 3 slides determine whether people will bounce or read on - make them count.
- Think deeply about your hook
- Use the person's name and company logo in the title
- Prioritize the information that matters most to your audience
- Be very short and to the point
Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.
Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?
What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.
- Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
- A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
- You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.
Here's an example of a video cover that acts as a visual hook:
2. Storytelling
Every great marketing presentation is a story with a beginning, middle, and end.
Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.
Here’s our recommended storyline structure:
3. Brand messaging
Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.
This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.
You can do this by pulling your brand colors from the brandbook:
4. Personalization
Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.
Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.
More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.
So, sprinkle in that personal touch, and watch engagement explode!
5. Relevancy
Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.
When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.
6. Interactivity
Including interactive slides in your presentation increases engagement.
Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.
- Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
- Use video and animations to illustrate complex ideas
- Avoid text-heavy slides
- Test user interactivity to ensure all the features work
I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.
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Blog Business 12 Marketing Presentation Examples for You
12 Marketing Presentation Examples for You
Written by: Danesh Ramuthi Nov 29, 2023
Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.
Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.
Well, if you are wondering how you can create your own marketing presentation then worry not.
With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience.
Click to jump ahead:
12 marketing presentation example
How to create an effective marketing presentation.
- How to present a marketing plan
- Wrapping up
In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.
Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.
Marketing strategy presentation example
A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.
Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.
They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.
The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.
Marketing plan presentation example
A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.
It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.
The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.
The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.
The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.
Digital marketing presentation example
In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.
This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.
The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.
A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.
It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.
Social media marketing presentation example
A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.
It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.
Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.
Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.
Marketing campaign presentation example
A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.
The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.
The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.
Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.
Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:
- Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start.
- Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation.
- Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility.
- Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention.
- Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting.
- Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion.
Read Also: 12 Best Presentation Software for 2023
How to present a marketing plan?
Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:
- Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies.
- Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research.
- Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals.
- Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics.
- Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators.
- Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding.
- Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines.
- Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities.
- Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan.
- Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process
Related: 8 Types of Presentations You Should Know [+Examples & Tips]
Wrapping up
I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.
The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.
Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.
As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.
Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.
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Marketing Strategy Presentation Template
AI generated Pitch Deck 🤖
Marketing Strategy PPT
Having a marketing strategy presentation is essential for any business, large or small. It forms the base plan that the company will use to attract clients and sell its product. A diversified company needs multiple marketing strategies, each for a different product aimed at a different market.
Coming up with a marketing strategy isn't a simple task and drawing one up from scratch can be intimidating. By using our recommended marketing strategy template, you can be sure that you've addressed all the vital elements of a marketing strategy, all in a slick business presentation format.
Our marketing strategy slide deck can be easily adapted to all sorts of sectors and markets and can be used for almost any type of organization. It's easy to add or remove slides, providing you with the perfect business presentation template when you finally bring your marketing strategy to light.
TITLE SLIDES
Much of marketing is focused on creating a strong brand for your particular product. By placing this the brand name at the forefront of the marketing strategy template, we can create interest early in the presentation.
THE CHALLENGE
This slide can be used to provide a brief overview of the product and what the expected results from the campaign are. Keep this relatively short and succinct, as the slides will go into much more detail further on.
COMPANY ANALYSIS
The next couple of slides take an in-depth look at the company, the product and the goals of the marketing strategy.
The main goal of the marketing strategy needs to be at the forefront. This goal should be clearly stated, specific and measurable. Additional goals may be goals that help achieve the main goal or supplementary goals that are 'nice-to-have' but aren't the main focus of the marketing strategy.
Corporate culture and how the company is perceived play a very important role in the marketing of the product. Use this slide to provide the background of the various elements of corporate and external culture that may influence the marketing of the product.
Market share
Market share is an important consideration, especially if one of the aims of the marketing strategy is to increase market share of an existing product.
CUSTOMER ANALYSIS
Knowing who the customer is has become a priority in today's marketing environment. Target marketing is effective in creating long-time customers who will retain brand loyalty and drive sales.
Customers in region
A good marketing strategy will take into account regional differences to different strategies in different markets. Knowing how many customers are in a region can help determine which regions are a priority.
Core customer audiences
The core customer audience is the one that repeatedly buys the product and drives most of the revenue of the business. Identifying these audiences ensures that the marketing strategy is effectively targeting the population that will provide the largest ROI.
Value drivers
These are the aspects of the product that make it stand out from the competition and increase its value to customers. Value drivers constantly shift as market conditions change and may not even directly relate to the product. All of these need to be identified in order to take advantage of them during the marketing campaign.
Customer base per product
If a business has more than one product, it's worthwhile to see how these products compare in terms of sales. This can be useful if the core audience is the same for all products, but may also provide insight into how various customer bases react to various products.
COMPETITOR ANALYSIS
Use this slide to identify various competitors and what they're doing better than you in the same market space.
These are the aspects where your product is better than your competitors', and a good marketing strategy will leverage these as much as possible.
Market segmentation
Market segmentation analysis provides a baseline of understanding how the market uses the product and what they are seeking in similar products, essential for a great strategy.
DISCARDED MARKETING STRATEGIES
To identify something that works, it's also worthwhile to analyze what hasn't worked. Use this space to discuss various other strategies that were considered and which aspects of these strategies made it into the eventual marketing plan.
MARKETING STRATEGY: [CAMPAIGN NAME]
These slides can be further expanded on to detail the marketing strategy and marketing plan, or can simply be used as a teaser for a subsequent marketing plan presentation.
Once you've done all the hard work of coming up with a marketing strategy, use our slides to convey your message across effectively during any business presentation.
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Top 10 Marketing Strategy Templates with Samples and Examples
Neha Ranaut
In today's fast-paced business world, a well-crafted marketing strategy is the secret ingredient that separates the winners from the rest. Whether you're a seasoned marketer or an aspiring entrepreneur, this blog is your ultimate guide to conquering the marketing landscape.
Dive into our curated collection of content-ready and custom-made templates designed to inspire and empower your marketing strategy. Each marketing strategy ppt template has samples and examples that SlideTeam has for you, providing you with tangible insights and practical guidance. From defining your target audience to devising persuasive messaging and leveraging the appropriate channels, get ready to revolutionize your approach, achieve your marketing goals, and take your business to an extraordinary success.
Let’s begin!
Template 1: Creating Marketing Strategy for Your Organization Complete Deck
This innovative deck transcends traditional strategies by providing a dynamic framework that combines cutting-edge market research, trend analysis, and customer insights. It empowers businesses to dive deep into the psyche of their target audience, unveiling hidden motivations and desires. With its arsenal of creative techniques and persuasive messaging, this ready-made PPT slide unleashes the full potential of branding, captivating customers' attention and fostering unwavering loyalty. Seamlessly integrating digital marketing tactics and emerging technologies, it propels organizations into the forefront of the ever-evolving marketing landscape. Embrace this transformative tool, and watch as your organization's marketing strategy reaches new heights of innovation and effectiveness.
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Template 2: Marketing Strategy PowerPoint Presentation Slide
The design of this ready to use PPT slide fascinates your audience from the first slide, immersing them in a world of strategic brilliance. With stunning visuals, compelling graphics, and seamless transitions, this PowerPoint presentation elevates your message to new heights of impact and engagement. Whether you're unveiling market research insights, showcasing competitive analysis, or outlining your brand's unique value proposition, this PPT presentation provides you with the right approach and strategy to engage your audience. Every slide is meticulously designed to convey your marketing strategy with clarity and precision, ensuring your audience understands and embraces your vision.
Template 3: Demand Generation Marketing Strategy PowerPoint Presentation
This is a content-ready PowerPoint template slide that is focused to guide you through the intricacies of demand generation, providing a roadmap for success. With captivating visuals, persuasive messaging, and strategic frameworks, this PPT diagram simplifies your demand generation efforts. Seamlessly blending data-driven insights with creative storytelling, this preset empowers you to tap into the pulse of your audience, understand their needs, and deliver tailored solutions that inspire unwavering loyalty.
Template 4: Effective B2B And B2C Marketing Strategy Organization
Digital Marketing has revolutionized how organizations approach their marketing strategies by offering comprehensive plans explicitly tailored for business-to-business and business-to-consumer sectors. Packed with valuable insights, cutting-edge techniques, and proven methodologies, this pre-designed template equips businesses with the arsenal they need to conquer their respective markets. Whether you're targeting corporate clients or individual consumers, use this PPT slide to navigate the complexities of each sector.
Template 5: Analyzing And Developing Marketing Strategy Template
This innovative deck takes organizations on a transformative journey, empowering them to analyze market dynamics, identify untapped opportunities, and develop game-changing strategies. With a comprehensive collection of tools, frameworks, and case studies, this deck guides businesses through the intricacies of new business development and marketing strategy. By leveraging cutting-edge tactics and emerging technologies, businesses can gain a competitive edge, captivate their target audience and solidify the market position. Prepare to transform your approach, seize new opportunities, and ensure your position as a team leader in your industry.
Template 6: SEO And Social Media Marketing Strategy For Successful Marketing Campaign
This innovative marketing strategy is a comprehensive toolkit collaborating search engine optimization (SEO) and social media marketing to create impactful and effective campaigns. With in-depth insights, proven techniques, and cutting-edge strategies, this deck provides a step-by-step roadmap to maximize online visibility, engage target audiences, and drive meaningful conversions. Every aspect of the digital marketing landscape is covered, from keyword research and website optimization to content creation and social media engagement. With compelling visuals, actionable insights, and strategic frameworks, this deck ensures that your marketing campaigns leave a lasting impact.
Template 7: Comprehensive Guide to Sports Marketing Strategy PowerPoint
This is a ready to use template for organizations to maximize their impact in the dynamic and competitive sports industry. With valuable insights, strategic frameworks, and captivating visuals, this guide takes you on a transformative journey to craft winning sports marketing strategies. Every slide is meticulously designed to elevate your sports marketing efforts, from identifying target audiences and leveraging fan engagement to securing sponsorship deals and executing impactful campaigns. With its comprehensive approach and expert guidance, this slide ensures you stay ahead of the curve in the ever-evolving sports marketing landscape.
Template 8: Sales And Marketing Strategy PowerPoint Template
The marketing mix ppt is a game-changer designed to captivate your audience and elevate your message to new heights of impact. With visually stunning graphics, persuasive messaging, and strategic frameworks, this PowerPoint presentation breathes life into your sales and marketing strategies. From identifying target markets and crafting compelling value propositions to outlining effective sales funnels and executing winning campaigns, each slide is meticulously crafted to communicate your strategy with clarity and conviction.
Template 9: Effective B2B And B2C Marketing Strategy Template
Are you ready to take your marketing strategy to a next level? Grab this content-ready PowerPoint template to help your business conquer the market and reach target audinece. Every aspect of the marketing journey is covered, from conducting market research and identifying target audiences to crafting compelling messaging, demand creation, and deploying multi-channel campaigns. Flawlessly mixing information-driven examination with innovative narrating enables associations to interface with their crowds profoundly and individually, cultivating brand reliability and driving feasible development.
Template 10: Online and Offline Brand Marketing Strategy Template
This marketing mix comprehensive collection of slides bridges the separation between the digital and physical realms, empowering organizations to maximize their brand's reach and resonance. This PowerPoint presentation revitalizes your brand marketing strategies, whether in the digital realm or offline, through engaging visuals, compelling messaging, and well-planned frameworks. It brings your brand to life by meticulously designing each slide to convey your brand's core message and visual identity effectively. From creating an engaging brand narrative to establishing a consistent visual identity, leveraging online platforms, and crafting memorable offline experiences, every element is thoughtfully incorporated to communicate your brand's essence with clarity and impact.
Template 11: Step by Step Process of Creating a Digital Marketing Strategy Template
This extensive deck offers a systematic approach that guarantees the inclusion of all essential components. Regardless of your level of experience, this comprehensive deck equips you with the knowledge and tools necessary to flourish in the ever-evolving landscape of digital marketing. It meticulously outlines each stage, from establishing precise goals and conducting market research to pinpointing target audiences, creating captivating messaging, and selecting appropriate digital platforms. With visually appealing slides, practical frameworks, and real-life case studies, the deck provides a comprehensive roadmap for achieving success in the digital realm.
As we conclude our blog, we hope you have the knowledge and inspiration to advance your marketing efforts. Throughout this journey, we have explored a range of carefully curated templates that provide you with a solid foundation for crafting effective marketing strategies. By using these templates, gain valuable insights into targeting your audience, develop compelling messaging, and select the right channels for your products and services.
FAQs on Marketing Strategy
What is marketing strategy with example.
A marketing strategy is a structured scheme that maps out the methods through which a business intends to accomplish its marketing goals. It involves decisions related to product positioning, target audience, pricing, promotion, and distribution channels. For example, Nike's "Just Do It" campaign motivates athletes to pursue their dreams, while Coca-Cola's "Share a Coke" personalizes their product for social sharing. Marketing strategies align with brand positioning and use tactics to connect with consumers, evoke emotions, and drive success.
What are the 4 types of marketing strategies?
Product differentiation, market segmentation, market expansion, and relationship marketing are the four marketing strategies. Product differentiation involves creating a unique and distinct product or service to stand out. Market segmentation divides the target market into specific groups based on demographics, behavior, or preferences to tailor marketing efforts. The expansion focuses on entering new markets or reaching new customer segments with existing products or services. Relationship marketing emphasizes building long-term customer loyalty through personalized interactions, customer satisfaction, and retention strategies. These four strategies provide businesses with different approaches to successfully reach out to and engage their desired target audience, drive sales, and achieve marketing objectives.
What are the 7 marketing strategies?
The seven marketing strategies include market penetration, product development, diversification, differentiation, cost leadership, and niche marketing. Market penetration focuses on increasing market share with existing products. Market development aims to enter new markets with existing products. Product development involves the creation and introduction of newly developed products. Diversification expands into new markets with new products. Differentiation emphasizes unique features or benefits. Cost leadership offers competitive pricing. Niche marketing targets a specific segment with specialized products or services. These strategies allow businesses to effectively reach their target markets and achieve their goals.
What is 5 point marketing strategy?
A 5-point marketing strategy is a framework that outlines key areas of focus for a business to market its products or services effectively. It typically includes target market identification, value proposition development, marketing channel selection, promotional tactics, and performance measurement.
- First, identifying the target market helps narrow down the ideal customer base.
- Next, developing a unique value proposition highlights what differentiates the business from competitors.
- Choosing the right marketing channels ensures reaching the target audience effectively.
- Implementing promotional tactics such as advertising, public relations, and digital marketing campaigns increases brand visibility.
- Lastly, measuring performance through metrics like sales, customer feedback, and market share helps evaluate the strategy's success and make necessary adjustments for continuous improvement.
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35+ Best Marketing Plan & Strategy Presentation Templates
Plan for success with our marketing plan and strategy presentation templates. These tools provide a range of structured designs that can help you outline and communicate your marketing strategies effectively.
Corporate Business Plan Template
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Whether you’re working on a smart strategy for your B2B marketing approach or creating a master plan to beat your competitors, this B2B marketin...
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Green Marketing Strategy Presentation Template
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Gruv Colorful Clean Marketing Plan PowerPoint Template
You should always try to add a bit of color and creativity to your marketing presentations to make them look more attractive and interesting. This Pow...
Colorful Marketing Plan PowerPoint Template
Sometimes adding a little bit of color to your slides can do wonders for attracting and convincing your audience. This template will allow you to craf...
EUY Digital Marketing Presentation Template
If you’re looking for a slideshow design with a modern and clean design, this template is perfect for you. It’s designed for digital marke...
Minimalist Marketing Plan PowerPoint Template
If you’re not a fan of colorful designs, this PowerPoint presentation is for you. It comes with a very clean and minimalist slide design that ha...
Creative Marketing Presentation Template
If you’re a freelancer or a marketing professional, this template is a must-have for you. It’s designed with individual marketers in mind ...
Facebook Marketing Strategy PowerPoint Template
Be sure to download this PowerPoint template if you’re a social media marketer. It features the perfect slide design for making marketing strate...
Modern Marketing Plan Presentation Template
This presentation template comes in both PowerPoint and Google Slides versions. It includes 30 unique slides for crafting many different kinds of mark...
Stylish Marketing Plan Template for PowerPoint
This PowerPoint template comes with a clean and minimalist design. It also includes 30 unique slides that have a stylish content design that utilizes ...
Infinity Marketing Plan Presentation Template
This template is perfect for creating a marketing plan presentation with a modern approach. It includes 40 unique slide layouts full of editable vecto...
Business Marketing PowerPoint Template
This marketing presentation template not only comes with a modern design but can also be used to create digital and traditional marketing plan slidesh...
Professional Marketing Plan PowerPoint Template
Whether you’re designing a marketing strategy presentation for a small business or a corporate brand, this PowerPoint template can handle them a...
Product Marketing Strategy Presentation Template
This PowerPoint template is designed for product marketing strategy presentations. It includes many unique slides that will help you showcase your mar...
Di-Marketing Digital Marketing PowerPoint Template
This is a multipurpose PowerPoint template made specifically for digital marketing agencies. It features a set of flexible slides that can be used to ...
Clean Marketing Plan PowerPoint Template
This is a multipurpose PowerPoint presentation that you can use to design all kinds of marketing presentations. It includes 80 unique slide designs in...
Marketing Research Presentation PowerPoint Template
When talking about research presentations, we can’t forget about marketing research. Most sales and marketing meetings usually include a sophist...
Marketing Strategy Presentation PowerPoint Template
Create a stylish marketing strategy presentation using this PowerPoint template. It comes with a set of slides that feature creative colors, shapes, a...
Creative Marketing Plan PowerPoint Template
You can craft an intricate and detailed marketing plan slideshow using this PowerPoint template. It comes with a total of 120 slides featuring all of ...
Digital Marketing Strategy PowerPoint Template
Featuring 20 unique slide layouts, this PowerPoint template is perfect for designing a presentation for a digital marketing plan. It can also be used ...
Business Marketing Plan PowerPoint Template
This PowerPoint template comes with a clean and modern slide design that will effectively highlight your marketing plan in a professional way. It incl...
Simple Marketing Plan Presentation Template
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Clean Marketing Strategy PowerPoint Template
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RENVAL Marketing Strategy PowerPoint Template
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Modern Marketing Plan PowerPoint Template
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Useful Marketing Strategy PowerPoint Template
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Trendy Marketing Strategy PowerPoint Template
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Colorful Marketing Plan Presentation PowerPoint Template
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Alpa Marketing Plan PowerPoint Template
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Influencer Marketing PowerPoint Template
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Minius Marketing Plan PowerPoint Template
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FAQs About Marketing Plan & Strategy Presentation Templates
What are marketing plan & strategy presentation templates.
Marketing Plan & Strategy Presentation Templates are pre-designed slides that can visualise your marketing strategies and plans, business metrics, demographic data, and other key information. These templates allow you to present your marketing ideas effectively and clearly to convince your audience – be it your team, stakeholders, or clients.
These templates usually cover key aspects such as company overview, product presentation, market analysis, competitor analysis, marketing goals and objectives, market strategy, marketing mix elements, and action plans. They provide you with a structured layout making it easier for you to input your own findings and strategies and deliver the presentation.
Why should I use Marketing Plan & Strategy Presentation Templates?
Marketing Plan & Strategy Presentation Templates can save you time by providing a ready-made template that you simply need to fill in with your content. They also ensure consistent branding across your presentations, making them look more professional. In addition, these templates help structure your presentation and guide you in including all relevant data and information required for a comprehensive marketing plan.
The templates are designed to be visually appealing and easy to navigate. This not only helps in retaining the interest of your audience but also enhances understanding and recall of the information presented. These factors together contribute to more effective and impactful presentations.
Where can I find Marketing Plan & Strategy Presentation Templates?
There are a number of online platforms where you can find Marketing Plan & Strategy Presentation Templates. PowerPoint and Google Slides offer a range of free templates. Some other sites that provide high-quality templates include SlideModel, SlideTeam, TemplateMonster, and GraphicRiver. Most of these platforms offer both free and premium templates.
In addition to these online platforms, there are also independent designers who create and sell custom marketing plan templates. You can find them on freelance platforms or through business networks. These custom templates can be tailored to your business's branding and specific needs.
Can I customize these Marketing Plan & Strategy Presentation Templates?
Yes, almost all Marketing Plan & Strategy Presentation Templates can be customized to match your brand identity and to align with your unique marketing strategies. You can usually change the colors, fonts, images, and layout to fit your needs. Most templates are designed in such a way that adding, removing, or editing slide content is quick and easy.
However, the level of customization can vary depending on the platform you choose. Unauthorized modifications or use may violate the terms and conditions of the template licenses. Therefore, it is advisable to understand the terms of use before you start to customise these templates.
What makes a good Marketing Plan & Strategy Presentation Template?
A good Marketing Plan & Strategy Presentation Template should be visually appealing, easy to comprehend, and organized in a logical manner. It should provide a clear and concise overview of your marketing strategy and objectives, customer segmentation, competitor analysis, and action plan. The ability to effectively showcase data using charts, graphs and infographics is a plus.
Importantly, a good template should align with your brand's identity and resonate with your intended audience. It should also be versatile enough to accommodate a variety of marketing strategies and scenarios, and be user-friendly for efficient editing and customization. Finally, it should offer a balance between professional design and business insights.
30 Free Marketing Presentation Templates with Modern Design
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By Al Boicheva
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Updated: July 14, 2022
Today, we decided to take a deep dive and handpick presentation resources for your marketing projects . If you are a marketer or you need to design and prepare a presentation for your marketing team, look no further. Below we’ve listed 30 free marketing presentation template resources so you won’t need to start from scratch. Some are multipurpose business templates with designated marketing sections, while others are directly designed for marketing plans. There’s something for every marketer.
In the meanwhile, you can take a look at our collection of inspiring marketing web designs that can help you find ideas for your new website.
1. Free Social Media Marketing PowerPoint Template
The template offers slides for presenting social media data. It includes slides for buyer persona, a timeline to explain the evolution of your company, and graphs and tables to analyze your competitors and growth.
- 100% editable and easy to modify
- 38 different slides to impress your audience
- Contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups
- Compatible with PowerPoint and Google Slides
2. Free Drinks Campaign Presentation Template
A beer day campaign free template that allows you to grab a beer and start preparing a great marketing presentation that will appeal to everyone. Cheers!
- 32 different slides
- Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
- Includes 500+ icons and Flaticon’s extension for customizing your slides
- Designed to be used in Google Slides and Microsoft PowerPoint
3. Free Virtual Campaign Presentation Template
Designed to look kawaii and colorful, this marketing presentation template has sections about your company, content plan, market analysis, budget, or KPI overview.
- A creative design that looks like browser windows
- 30 different slides to impress your audience
- Available in five colors: pink, orange, blue, purple, and green
- Contains easy-to-edit graphics, maps and mockups
4. Free Cyber Monday Presentation Template
The theme of this marketing template revolves around Cyber Monday. Plus, the contrast between the black backgrounds and the light blue and pink tones is pure eye candy.
- 33 different slides to impress your audience
- Available in five colors: blue, green, yellow, pink, and orange
- Contains easy-to-edit graphics and maps
5. Free Ethical Marketing Presentation Template
If the topic of ethics is what you want to discuss with your company’s managers, this template is ideal for the purpose.
- 35 different slides to impress your audience
6. Free Spark Business PowerPoint Template
This free template includes 20 semi-transparent illustrations of different concepts: security, social networks, bitcoin, and more.
- Fully editable. Add your own content, change colors and pictures
- 25 slides with tips for better presentations
- Design with a dark background and transparent illustrations
- With lots of free resources included: graphs, maps, tables, and diagrams
7. Free Stylish Pitch Deck Presentation Template
Emilia is a multi-purpose business and marketing template with a clean and formal design, with several variations for each slide layout.
- Fully editable. Easy to change colors, text, and photos
- 25 different slides with tips to improve your presentation
- Professional design in yellow and navy blue
- Feature-rich theme with examples of styles for graphs, charts, and tables
8. Free AI Tech Agency Presentation Template
This presentation design focuses on technology with its high-tech abstract backgrounds. The template gives a futuristic vibe and plays around with neural networks and the depth of field. To present your services, the evolution of your digital marketing agency, and your clients, there are many different layouts just for you to choose from.
- A futuristic template with abstract backgrounds
- 23 different slides to impress your audience
9. Healthy Fruits Marketing PowerPoint Template
This free marketing template for your next health foods campaign has a fresh style with a fruity design.
- 25 different slides to impress your audience
- Available in five colors: Orange, purple, blue, pink, and green
10. Food Campaign Presentation Template
Food is the main element of the design, with watercolor drawings of fruit and vegetables.
- A marketing campaign presentation with watercolor illustrations of food
- 27 different slides to impress your audience
- Available in five colors
11. Free Summer Campaign Presentation Template
A summer vibes template for creating presentations about your marketing plan.
- 24 different slides
- Contains editable graphics and maps
- Includes 1000+ icons divided into 11 different themes for customizing your slides
- Designed to be used in Google Slides and PowerPoint
12. Aqua Marketing Plan Presentation Template
The free Aqua watercolor marketing plan template is a good choice if your message has to do with water or the environment.
13. Lettering for Marketing Presentation Template
Nothing like catching your audience’s attention with designer lettering that makes them associate it with your brand.
14. Free Online Marketing Plan PowerPoint Template
This is an editable online marketing plan template, with Free PDF & PPT download , that addresses these questions:
- Who is your target?
- How do you plan to reach them?
- How will you retain them after?
- Who are your competitors?
- How can you make your business stand out?
15. Free Colorful Statistics Presentation Template
This free template is specifically designed for presenting data results or statistics.
- 25 different slides
16. Free Food Marketing Campaign Presentation
A modern marketing template for presentations of companies in the food industry.
17. Connections – PowerPoint Presentation Template
The theme of this template fits social media, science, or connection topics.
- Professional and corporate design with a connected dots background
18. Free Multi-Purpose Presentation Template
A free multi-purpose Powerpoint template, designed in a modern minimalist style. Perfect for presenting your brand, company, or startup with this fresh-looking template.
19. Free Business Planning PPT Presentation Template
Business presentation template with SWOT analysis, social media analysys, grant charts and other marketing slides.
- Compatible with PowerPoint
20. Company Profile Presentation Template
Company Profile is a free multi-purpose PowerPoint template and is free for personal and commercial use it is a great option to present your marketing agency to your potential clients.
- Compatible with PowerPoint and Keynote
21. Dark Multipurpose Presentation Template
Another rich multi-purpose template with marketing slides. The free sample version offers 10 slides.
22. Free Multipurpose Presentation Marketing Template
A very rich multi-purpose template with marketing and social media analysis slides. The free sample consists of 10 slides.
23. Free Blue Marketing Presentation
Marketing presentation with isometric illustrations on business, marketing, and technology topics. Offers 25 fully-editable slides.
- Fully editable
- Clean design with isometric illustrations
24. Free SEO Strategy PPT Template
This neon purple gradient presentation has slides to explain your SEO strategy thanks to graphs, diagrams, diagrams, maps, and lists.
- 35 different slides
- Includes 500+ icons and Flaticon’s extension
25. Free Corporate Presentation Template
A free Corporate Powerpoint template with 6 premade slides. This corporate presentation theme is perfect for any business presentation. This PPT template is designed in a modern style, with fresh color combinations, giving the feeling of a more professional presentation.
26. Free Official Protocol Campaign Presentation Template
A corporate template with geometric shapes, dark backgrounds, and subtle gradients. It features layouts for explaining things such as budget, promotion, or distribution, as well as images that will reinforce your points.
27. Free Wedding Planner PPT Template
This is a free presentational template to adapt to wedding marketing plans if you’re in an event planning services field. It has an effective classy design and a beautiful choice of unconventional fonts and pastel colors.
- 27 different slides
28. Free Real Estate Marketing Presentation
The template is pretty useful for real estate agents. Its design is neat, clear and offers great-looking flat illustrations of houses to boost your sales and make your presentation attractive and appealing.
- 23 different slides
29. Free Business PowerPoint Template
A free multi-purpose Powerpoint template with 6 business slides. Perfect for reports, business plans, analysis, or product introduction. This PPT template is designed in a modern style, giving the feeling of a more professional presentation.
30. Free Hand-Drawn Presentation
An attractive free multi-purpose Powerpoint template for presenting your agency and brand in a memorable way. The design shows off with hand-drawn illustrations, giving the feeling of a more personalized custom-made presentation.
Final Words
We hope you enjoyed these 30 free marketing presentation templates and got inspired to create an amazing presentation of your own that will make your audience remember it for a long time.
In search of more PowerPoint resources? Why not check out the best free PowerPoint templates for 2022 ? Or you can narrow your search down to some of our previous articles on the topic here:
- Digital Marketing Trends 2022
- Infographics for Marketing: How to Grab and Hold the Attention
- Instagram Marketing: Tips & Tricks to Boost Your Visual Content
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Al Boicheva
Al is an illustrator at GraphicMama with out-of-the-box thinking and a passion for anything creative. In her free time, you will see her drooling over tattoo art, Manga, and horror movies.
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- Assist with the preparations and execution of all Philadelphia Flyers home games.
- Work with Game Presentation team to develop scripts and rundowns for all home games
- Act as a managerial liaison for part-time employees in regards to scheduling
- Manage inventory of large format signage and banners
- Execute pre-game preparation and set up for various promotions and theme nights
- Support Staff and Ice Team in all pre-game or post-game events as assigned
- Organize and execute game night promotions and activations
- Organization any day-to-day operations for the Game Presentation department
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- Maintain and organize all promotional inventory
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- Assist with ancillary events in and out of the arena when necessary
- Other duties as assigned.
- Enrolled undergraduate or graduate level student pursuing a degree in broadcasting, sports management, communication, TV production, journalism, or related fields
- Candidates must be innovative, proven self-starters; independent, energetic, and organized while possessing excellent interpersonal skills
- Strong organizational, multi-tasking and writing skills.
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The 2023 Marketing Plan
It seems that you like this template, the 2023 marketing plan presentation, free google slides theme, powerpoint template, and canva presentation template.
2023 hasn't started yet, but it is the perfect time to devise a new marketing plan to get ahead of the competition. For this template, we've decided to create minimalist slides where explaining the goals, the history of the company, the strategy and the budget is as effective as it gets. Less is more!
Features of this template
- 100% editable and easy to modify
- 31 different slides to impress your audience
- Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
- Includes 500+ icons and Flaticon’s extension for customizing your slides
- Designed to be used in Google Slides, Canva, and Microsoft PowerPoint
- 16:9 widescreen format suitable for all types of screens
- Includes information about fonts, colors, and credits of the free resources used
How can I use the template?
Am I free to use the templates?
How to attribute?
Combines with:
This template can be combined with this other one to create the perfect presentation:
Attribution required If you are a free user, you must attribute Slidesgo by keeping the slide where the credits appear. How to attribute?
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Marketing Strategy Outline for an effective Marketing Plan Presentation. Your marketing strategy is an essential aspect of your overall business plan. This outline is intended to assist you in thinking through areas of your proposed business plans and the market channels you will use to reach your target market. A strong marketing plan involves ...
A marketing strategy presentation is a fantastic tool to upgrade your team's communication and improve your organizational skills. The idea of a marketing plan is to allow you to take conscious and strategic actions to reach your goal and gain more customers for your business. Of course, what to add to your presentation may vary from company ...
Marketing strategy presentation. The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.
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Presenting a webinar for existing or potential customers. Creating/repurposing content for platforms like SlideShare. Whatever the use case, there are four underlying strategies that are central to effective and clear marketing presentations. Customize this infographic template and make it your own! Edit and Download.
Use a marketing strategy presentation template (like this one) and then do thorough research to fill it out. You'll want to identify your target market and buyer personas, competition, goals, KPIs, and the strategy you'll use to accomplish your goals.
Marketing Plan Presentation Templates. A marketing plan presentation template is an easy way to organize your efforts. There are different factors that will determine which templates are optimal for you. This will largely depend on your industry, audience, and target market. However, there are some general elements every marketing plan template ...
Having a marketing strategy presentation is essential for any business, large or small. It forms the base plan that the company will use to attract clients and sell its product. A diversified company needs multiple marketing strategies, each for a different product aimed at a different market. Coming up with a marketing strategy isn't a simple ...
2. Create visual consistency. You want your presentation to be on-brand and easy to digest. Integrate your colors, logo, fonts, and images. These will already be familiar (and trustworthy) to ...
These presentation templates are suitable for marketing professionals and business executives who need to present their marketing strategies. They can be used in conferences, meetings, or any other setting where marketing plans and strategies need to be communicated effectively. Use these marketing strategy templates to create powerful ...
Influencer Marketing PowerPoint Template. If you plan on creating a marketing campaign for influencers, this PPT is perfect for creating a marketing strategy or plan for the promotion. It comes with 20 master slides in 2 different sizes. You can also customize the colors, images, and shapes of each slide.
Padel Balls MK Plan. Download the Padel Balls MK Plan presentation for PowerPoint or Google Slides. This incredible template is designed to help you create your own marketing plan that is sure to impress your entire team. Using this amazing tool, you'll be able to analyze your target audience, assess your competitors, map out...
Template 3: Demand Generation Marketing Strategy PowerPoint Presentation. This is a content-ready PowerPoint template slide that is focused to guide you through the intricacies of demand generation, providing a roadmap for success. With captivating visuals, persuasive messaging, and strategic frameworks, this PPT diagram simplifies your demand ...
Marketing Plan & Strategy Presentation Templates are pre-designed slides that can visualise your marketing strategies and plans, business metrics, demographic data, and other key information. These templates allow you to present your marketing ideas effectively and clearly to convince your audience - be it your team, stakeholders, or clients. ...
Creating a captivating presentation about your marketing visions and strategy has never been easier thanks to a stunning Google Slides and PowerPoint template that's both elegant and simple in design. You'll be astonished at how effortless it is to produce striking slides using this meticulously crafted template. From the first slide to the ...
All companies nowadays need to have strong marketing departments, as they help a lot in terms of making the products known to the public and increasing brand awareness. If you need to present a marketing plan and, at the same time, impress your audience, try this template. The slides contain gradients, abstract shapes and some spots with a blur ...
The marketing plan PowerPoint templates can enhance your presentations by providing a visually appealing and professional design that aligns with marketing concepts. It includes pre-designed slides for market analysis, strategies, and goals, allowing you to effectively communicate your marketing plan to your audience.
Skip to start of list. 4,414 templates. Create a blank Marketing Presentation. Beige Watercolor Project Presentation. Presentation by Cristina Culubret. Blue and Pink Professional Business Strategy Presentation. Presentation by Noisy Frame. Modern and Minimal Company Profile Presentation. Presentation by Amit Debnath.
Go To Download. 3. Free Virtual Campaign Presentation Template. Designed to look kawaii and colorful, this marketing presentation template has sections about your company, content plan, market analysis, budget, or KPI overview. A creative design that looks like browser windows. 100% editable and easy to modify.
Here are other presentation opening strategies: Begin with a captivating visual; ask a question; use silence; start with a prop; tell a relevant joke; use the word "imagine. Take advantage of Visme's free online presentation software to create attention-grabbing presentations that align with your branding and engage your audience.
Download the Marketing Management Summary presentation for PowerPoint or Google Slides and take your marketing projects to the next level. This template is the perfect ally for your advertising strategies, launch campaigns or report presentations. Customize your content with ease, highlight your ideas and captivate your audience with a ...
1. Begin with the four Ps. A marketing strategy is a long-term vision that defines the value of your product or service. To understand what your value is, begin by outlining the four Ps, which is a marketing mix that looks at four essential components: product, price, place, and promotion.. Answer the following questions:
Free Canva presentation template. Elevate your marketing pitch with our 3D Morph Marketing Slides, designed for business professionals aiming to make a lasting impression. This slideshow template features a sleek, purple color palette and muted 3D shapes, perfect for showcasing data, strategies, and creative ideas.
Associated Banc-Corp (NYSE: ASB) ("Associated") today announced the expansion of its product and marketing leadership team with the addition of Chun Schiros as senior vice president, chief analytics officer. Schiros will focus on enhancing the bank's ability to access and use data effectively and efficiently to attract, deepen and retain customer relationships across all lines of business ...
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Free Google Slides theme, PowerPoint template, and Canva presentation template. 2023 hasn't started yet, but it is the perfect time to devise a new marketing plan to get ahead of the competition. For this template, we've decided to create minimalist slides where explaining the goals, the history of the company, the strategy and the budget is as ...