nike case study slideshare

• Harvard Business School →
• Faculty & Research →
• November 2018 (Revised April 2019)
• HBS Case Collection

Nike: Changing the Sneakers Game

• Format: Print
• | Language: English
• | Pages: 23

About The Author

Anita Elberse

Related work.

• January 2020
• Faculty Research

Nike: Changing the Sneakers Game (Video Playlist)

• Nike: Changing the Sneakers Game (Video Playlist)  By: Anita Elberse
• Nike: Changing the Sneakers Game  By: Anita Elberse, Bryce Aiken and Howard Johnson

Nike case study

Jul 17, 2014

120 likes | 410 Views

Nike case study. Alan Abitbol , Online and Digital Public Relations – PR 3315-001 November 17, 2013. By: Stefani Lawless, Alexsa Woodward, Katelynn Spaid , Katie Pfister , Taylor Nelson. Intro. American company

Share Presentation

• social media player
• worldwide marketing
• customer service
• actionable social media insights
• social media market share
• american company

Presentation Transcript

Nike case study Alan Abitbol, Online and Digital Public Relations – PR 3315-001 November 17, 2013 By: Stefani Lawless, Alexsa Woodward, KatelynnSpaid, Katie Pfister, Taylor Nelson

Intro • American company • Worldwide marketing and selling of footwear, apparel, accessories, services and equipment • Founded by Phillip Knight, a track athlete from University of Oregon, and Bill Bowerman (coach) • One of the two fortune 500 companies in Oregon • The name came from the Greek goddess of victory • Sponsors high profile athletes and sports teams • Also owns Converse and Hurley Inc.

Social Media Profile Figure 1.1 • The first keyword we analyzed overtime was “nike.” • We classified this keyword as broad and would generate more feedback. • Through Nov. 5- Nov. 19, “nike” was tweeted at a constant rate. • Minimum fluctuation around 55,000 tweets a day

Social Media Profile Figure 1.2 • Our second keyword “@nike” • This keyword was classified as a tag, being narrow and specific. • Tweets peak high on Nov. 7th • Dips were lowest on Nov. 10th and 11th. • This dip could be the results of: lack of online content, people were more engaged with more interesting content, a product development, or even an event could have occurred.

Overall Sentiment Sentiments - 1 Keyword • “nike” • Overall positive sentiment for key word “nike” • Highest: 28% amusement excitement • Positive interaction with products • Lowest: 4% fear Uneasiness • Negative interaction with products • Fear to buy product Figure 1.3

Overall Sentiment Sentiment - 2 Keyword • “#nike” • Overall positive sentiment • Highest: 33% affection friendliness and enjoyment • Elation. • Friendliness of customer service • Enjoyment of product used • Lowest: 6% anger loathing • Others who are jealous and want the product Figure 1.4

Competitive Analysis The keywords “nike” and “adidas” were compared in an analytics report. (November 6th- November 20th) • Nike maintained a significant difference in the number of mentions by thousands. • On November 14th Nike’s mentions decreased and Adidas’s mentions increased, similar to a change in social media market share that day. • This happened because Adidas posted a catchy tweet that day, and Nike did not tweet at all. Figure 1.5

Actionable Social Media Insights • Through our monitoring efforts, we suggest the following actionable recommendations for Nike to implement: • In addition to the current Nike twitter accounts, creating 1 or 2 other accounts would increase content posting and sharing by providing another outlet for fans and consumers. Such as: Nike ‘Personality’ Account or Follower Feedback Account. • Continue with the friendly service, 33% of tweets expressed positive sentiments. A suggestion would be to put twitter logos on their in-store employees nametags.

Actionable Social Media Insights • Continued • We would also recommend all the departments such as Communications, Marketing, Customer Service, HR, and R&D/Product Development sent representatives on a regular basis to pitch new concepts and ideas. This will increase materials to use as online content for engagement and feedback.

Conclusion • Nike is a thriving company in the sportswear market and a dominant social media player on Twitter. • As a company, it does well keeping sentiments high and positive in consumers. This is most likely due to great customer service and quality products. • Having constantly over 40,000 daily mentions of the general keyword “nike”is an impressive branding feat for a company.

Appendices "Nike - Beaverton, OR - Product/Service | Facebook." Facebook. N.p., n.d. Web. 18 Nov. 2013. "REGISTER." Nike.com. N.p., n.d. Web. 18 Nov. 2013. Woodward, Alexsa K. "Social Media Management Dashboard - HootSuite." Social Media Management Dashboard - HootSuite. N.p., n.d. Web. 20 Nov. 2013. *all graphs came from Alexsa’sHootsuite Dashboard

• More by User

Case Study. Dominican Republic – Measures Affecting the Importation and Internal Sale of Cigarettes 蔡奉真、黃琳君、李炎蒼. Parties and measure in dispute. parties ： Dominican Republic  Honduras Measure in dispute ： 一、多明尼加要求於該國境內銷售之香菸，不論是否進口產品，包裝上均應貼上印花，以證明已經繳稅得以合法銷售。

1.22k views • 37 slides

Serenbe Palmetto, GA. Case Study. Project Summary. Location: Palmetto, Georgia Acreage: 900 Units: Approx. 165 residential units, 115 Live/work units, 6 Commercial units

306 views • 7 slides

Nike Sweatshop Practice Case

Nike Sweatshop Practice Case. Problem Statement (1 point). Their subcontracted workers are working below U.S. working condition standards. Nike SWOT Analysis (2 points) See Page C4. Strengths (Internal to the Firm) Access to financial resources. Market share Market power and leader

321 views • 9 slides

Case Study. ADHD and Dysexecutive Functioning Syndrome. Do not use or distribute without written permission. Initial Concerns - Age 6 years, 9 months. Sensory Seeking behaviors Self-regulation Anxious, fearful Trouble with transitions Invading personal space Lack of social awareness

679 views • 26 slides

Case Study:

Case Study:. Setting Content Free at Ford. Hashtag: #fordw2e. Ford changed…. …to this. Questions?. First, a little background. 2007. Sept 2007. Commoncraft video. We wanted to make storytelling…. www.ford.digitalsnippets.com/focus. This is not a campaign. Members Only.

447 views • 39 slides

NIKE CASE STUDY Natalja Kjaernested

NIKE CASE STUDY Natalja Kjaernested.

1.43k views • 15 slides

Case Study. Presented by. Araro Jireh Ary Andana Bambang Wijarnako. The Content. Southwest Airlines at a Glance. What makes SWA Different?. Case Analysis. Recommendation. Southwest Airlines at a Glance. Southwest Airlines at a Glance.

1.33k views • 21 slides

Haemorrhagic Fever In search of the “culprit ”. CASE STUDY. Study case presented by Daniele de Meneghi: UNITO_FMV, Italy ; Carla Rosenfeld: UACH, Chile; Ludovina Padre: UEVORA, Portugal; Carolina Pujol: UABC, Mexico , SAPUVETNET III members of group VII.

858 views • 27 slides

Case Study.

600 views • 7 slides

Case Study. By: Carla Norman. Part A: Getting to know your student. Motivation Survey Strengths: concept of print, return sweep, and word boundary Weaknesses: word formation, letter/sound association, reading comprehension

367 views • 9 slides

Case Study. Prasun K Jalal MD Baylor College of Medicine. Case no. 1. 53/M, Caucasian Fatigue and lower extremity swelling- 6 m H/O IV drug use in 1970’s Drinks 2-3 beer a day for 20 yrs, stopped 6 m back. Examination. BMI 35 Spider angioma on chest Hepatosplenomegaly

732 views • 38 slides

CASE STUDY. Learning Objectives. To research and revise the case study for Section B of the exam. Warp Documentary.

513 views • 16 slides

Case Study . The Study of an Environmental Impact Statement for a Wind Farm Liam Dervan, EHO Galway. E.I.S. Team, Galway. Under the auspices of; Mr Brendan Lawlor, A/PEHO Team Members; Mr Gerry Leen, SEHO Mr Seamus Mitchell, SEHO Ms Niamh Kelly, EHO

659 views • 45 slides

Case Study. Deirdre Downes. My Father: My Siblings Mother, and Mom likes me best. Many Siblings One Health Care Proxy: the story of Mr. L

301 views • 7 slides

Case Study. Blood Diamonds & Human Rights in Africa. Bell Work . Finish the following words or sentences with as many words or phrases as you can. “Diamonds are …”. Blood Diamonds.

580 views • 11 slides

Case Study. The Ombudsman Perspective. What safety issues would you look for in this resident’s case?.

366 views • 11 slides

Case Study. The Financial Professional recommended that they put their retirement funds into a product such as an annuity with a guaranteed principal feature. The Financial Professional helped Dan and Sheryl purchase a conservative

528 views • 1 slides

Case Study. Integrated Metadata Driven Statistical Data Management System (IMD SDMS) CSB of Latvia [email protected] METIS 2010. Outline. The main steps for IMD SDMS creation IMD SDMS fundamental elements Costs & benefits IMD SDMS implementation strategy

470 views • 20 slides

Ted A. Bonebrake, M.D. Case Study. Initial Presentation.

944 views • 63 slides

Relevant Evidence.

271 views • 1 slides

CASE STUDY. We are going to analyze and review the zero tolerance policy but in terms of using “common sense.’ Today’s case study will take place in three different school campuses, simultaneously. Keep in mind: The definition of violence. The need for a zero tolerance policy.

926 views • 23 slides

Customer Reviews

Finished Papers

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Check your email for notifications. Once your essay is complete, double-check it to see if it falls under your expectations and if satisfied-release the funds to your writer. Keep in mind that our essay writing service has a free revisions policy.

Cookies! We use them. Om Nom Nom ...

Finished Papers

Once your essay writing help request has reached our writers, they will place bids. To make the best choice for your particular task, analyze the reviews, bio, and order statistics of our writers. Once you select your writer, put the needed funds on your balance and we'll get started.

Eloise Braun

Sophia Melo Gomes

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Finished Papers

How Do I Select the Most Appropriate Writer to Write My Essay?

The second you place your "write an essay for me" request, numerous writers will be bidding on your work. It is up to you to choose the right specialist for your task. Make an educated choice by reading their bios, analyzing their order stats, and looking over their reviews. Our essay writers are required to identify their areas of interest so you know which professional has the most up-to-date knowledge in your field. If you are thinking "I want a real pro to write essay for me" then you've come to the right place.

Allene W. Leflore

Customer Reviews

My Custom Write-ups

Student Feedback on Our Paper Writers

Courtney Lees

First, you have to sign up, and then follow a simple 10-minute order process. In case you have any trouble signing up or completing the order, reach out to our 24/7 support team and they will resolve your concerns effectively.

Testimonials

"The impact of cultural..."

Can you write essays for free?

Sometimes our managers receive ambiguous questions from the site. At first, we did not know how to correctly respond to such requests, but we are progressing every day, so we have improved our support service. Our consultants will competently answer strange suggestions and recommend a different way to solve the problem.

The question of whether we can write a text for the user for free no longer surprises anyone from the team. For those who still do not know the answer, read the description of the online platform in more detail.

We love our job very much and are ready to write essays even for free. We want to help people and make their lives better, but if the team does not receive money, then their life will become very bad. Each work must be paid and specialists from the team also want to receive remuneration for their work. For our clients, we have created the most affordable prices so that a student can afford this service. But we cannot be left completely without a salary, because every author has needs for food, housing and recreation.

We hope that you will understand us and agree to such working conditions, and if not, then there are other agencies on the Internet that you can ask for such an option.

John N. Williams

Deadlines can be scary while writing assignments, but with us, you are sure to feel more confident about both the quality of the draft as well as that of meeting the deadline while we write for you.

Essays service custom writing company - The key to success

Quality is the most important aspect in our work! 96% Return clients; 4,8 out of 5 average quality score; strong quality assurance - double order checking and plagiarism checking.

Finished Papers

Finished Papers

Look up our reviews and see what our clients have to say! We have thousands of returning clients that use our writing services every chance they get. We value your reputation, anonymity, and trust in us.

Why choose us

2269 Chestnut Street, #477 San Francisco CA 94123

Megan Sharp

All our papers are written from scratch. To ensure high quality of writing, the pages number is limited for short deadlines. If you want to order more pages, please choose longer Deadline (Urgency).

You may be worried that your teacher will know that you took an expert's assistance to write my essay for me, but we assure you that nothing like that will happen with our write essay service. Taking assistance to write from PenMyPaper is both safe and private. We respect your privacy and thus do not ask for credentials like your name, college, location, or your phone number. To pay for the essay writing, you can either use your debit or credit cards to pay via PayPal or use your wallet balance from our website. All we would need is your card details and your email-id. This is our responsibility that your information will be kept all safe. This is what makes our service the best essay writing service to write with.

Finished Papers

We do not tolerate any form of plagiarism and use modern software to detect any form of it