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PhD Coordinator: Debanjan Mitra [email protected]
The Marketing concentration focuses on two broad areas: consumer behavior and marketing science. Students in consumer behavior learn the fundamentals of cognitive and social psychology and experimental research to examine how social, cognitive, contextual, individual, and cultural factors affect consumer behavior. Students in marketing science learn the fundamentals of microeconomics, industrial organization, and econometrics to address topics involving the mathematical and statistical modeling of consumer and firm behavior. UConn faculty work closely with doctoral students to publish articles in the top marketing journals.
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Danielle Brick Assistant Professor, Marketing Ph.D., Duke University
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Graduates have accepted faculty positions at Georgia State University, New York Institute of Technology, University of Massachusetts-Dartmouth, University of North Carolina, Western University (Ivey), and Wright State University.
Weining Bao Assistant Professor PhD, Johns Hopkins University Research Interests: Digital Marketing, Information Asymmetry and Incentives, Competitive Marketing Strategies, Financial Services Markets, Education Markets, Emerging Markets, Empirical Industrial Organization, Applied Econometrics.
Danielle Brick Assistant Professor PhD, Duke University Research Interests: consumer relationships, consumer well-being, brand relationships
Robin Coulter Professor of Marketing & Marketing Department Head VOYA Financial Fellow PhD, University of Pittsburgh Research Interests: global and local citizenship and cross-cultural consumer behavior, brands and branding in developed and emerging markets, consumer-based marketing strategy
Jane Gu Associate Professor of Marketing PhD, New York University Research Interests: digital marketing and analytics, online retailing, social media, behavioral economics, competitive marketing strategies
Kelly Herd Assistant Professor of Marketing PhD, University of Colorado at Boulder Research Interests: product design, creativity, identity, emotions
Stefan Hock Assistant Professor PhD, Virginia Tech Research Interests: consumer decision-making and well-being, firm performance and marketing strategies
Christina Kan Assistant Professor of Marketing PhD, University of Colorado at Boulder Interests: Consumer financial decision making, budgeting, price perceptions, sales promotions
Nicholas Lurie Professor of Marketing VOYA Financial Professor PhD, University of California at Berkeley Research Interests: digital marketing, consumer decision making, social media, information search
Debanjan Mitra Professor of Marketing & PhD Coordinator, Marketing Department VOYA Financial Chair PhD, New York University Research Interests: innovation, quality, customer satisfaction, new product development, brand management, marketing analytics, marketing-finance interface, marketing strategy
Vishal Narayan Associate Professor PhD, New York University Research Interests: social media, marketing in emerging markets, marketing analytics
Joseph Pancras Associate Professor of Marketing PhD, New York University Research Interests: mobile and digital marketing, retailing, customer relationship management, marketing analytics, marketing media, competitive marketing strategy
Narasimhan Srinivasan Associate Professor of Marketing PhD, State University of New York at Buffalo Research Interests: survey research, consumer research, cross-cultural research, global/international issues
Program Entry
Length of Program
Number of Alumni
Percentage Women
Financial Support
100% (including tuition waiver, assistantships)
Subsidized health insurance, conference travel funding
Summer Support
Available (competitive)
Research Resources
Behavioral Laboratory, Experimental Subject Pool Availability, Research Seminar Series, Brown Bag Discussions, Writing Support, Econometrics Consultation
Acceptance Rate
Average Graduate GPA
Average Undergraduate GPA
grad.business.uconn.edu/apply
Business PhD applications are open. For full consideration, and to allow time for competitive scholarship nomination, apply by December 15. If you need an extension, please inquire with the PhD Program at [email protected] .
Digital Commons @ USF > Muma College of Business > Marketing > Theses and Dissertations
Theses/dissertations from 2023 2023.
How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim
Spillover Effects in Product Customization , Samuel Babu Sekar
External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann
Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu
The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu
Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey
Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen
How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell
The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt
Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan
The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin
Product Shadows and Ad Evaluations , Nazuk Sharma
Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa
Branding Implications of Co-Created Social Responsibility , Alexander J. Kull
How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo
Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan
Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata
Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs
Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat
Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko
Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka
An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker
Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming
Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer
Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson
Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon
The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle
The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat
Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott
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Whilst there are plenty of resources available to help prospective PhD students find doctoral programmes, deciding on a research topic is a process students often find more difficult.
Some advertised PhD programmes have predefined titles, so the exact topic is decided already. Generally, these programmes exist mainly in STEM, though other fields also have them. Funded projects are more likely to have defined titles, and structured aims and objectives.
Self funded projects, and those in fields such as arts and humanities, are less likely to have defined titles. The flexibility of topic selection means more scope exists for applicants to propose research ideas and suit the topic of research to their interests.
A middle ground also exists where Universities advertise funded PhD programmes in subjects without a defined scope, for example: “PhD Studentship in Biomechanics”. The applicant can then liaise with the project supervisor to choose a particular title such as “A study of fatigue and impact resistance of biodegradable knee implants”.
If a predefined programme is not right for you, then you need to propose your own research topic. There are several factors to consider when choosing a good research topic, which will be outlined in this article.
Our first piece of advice is to PhD candidates is to stop thinking about ‘finding’ a research topic, as it is unlikely that you will. Instead, think about developing a research topic (from research and conversations with advisors).
Consider several ideas and critically appraise them:
We have outlined the key considerations you should use when developing possible topics. We explore these below:
It is important to choose a topic of research that you are genuinely interested in. The decision you make will shape the rest of your career. Remember, a full-time programme lasts 3-4 years, and there will be unforeseen challenges during this time. If you are not passionate about the study, you will struggle to find motivation during these difficult periods.
You should also look to your academic and professional background. If there are any modules you undertook as part of your Undergraduate/Master degree that you particularly enjoyed or excelled in? These could form part of your PhD research topic. Similarly, if you have professional work experience, this could lead to you asking questions which can only be answered through research.
When deciding on a PhD research topic you should always consider your long-term career aspirations. For example, as a physicist, if you wish to become an astrophysicist, a research project studying black holes would be more relevant to you than a research project studying nuclear fission.
Reading dissertations and published journals is a great way to identify potential PhD topics. When reviewing existing research ask yourself:
Reading dissertations will also give you an insight into the practical aspects of doctoral study, such as what methodology the author used, how much data analysis was required and how was information presented.
You can also think of this process as a miniature literature review . You are searching for gaps in knowledge and developing a PhD project to address them. Focus on recent publications (e.g. in the last five years). In particular, the literature review of recent publications will give an excellent summary of the state of existing knowledge, and what research questions remain unanswered.
If you have the opportunity to attend an academic conference, go for it! This is often an excellent way to find out current theories in the industry and the research direction. This knowledge could reveal a possible research idea or topic for further study.
Finding a PhD has never been this easy – search for a PhD by keyword, location or academic area of interest.
Discuss your research topic ideas with a supervisor. This could be your current undergraduate/masters supervisor, or potential supervisors of advertised PhD programmes at different institutions. Come to these meetings prepared with initial PhD topic ideas, and your findings from reading published journals. PhD supervisors will be more receptive to your ideas if you can demonstrate you have thought about them and are committed to your research.
You should discuss your research interests, what you have found through reading publications, and what you are proposing to research. Supervisors who have expertise in your chosen field will have insight into the gaps in knowledge that exist, what is being done to address them, and if there is any overlap between your proposed research ideas and ongoing research projects.
Talking to an expert in the field can shape your research topic to something more tangible, which has clear aims and objectives. It can also find potential shortfalls of your PhD ideas.
It is important to remember, however, that although it is good to develop your research topic based on feedback, you should not let the supervisor decide a topic for you. An interesting topic for a supervisor may not be interesting to you, and a supervisor is more likely to advise on a topic title which lends itself to a career in academia.
Another tip is to talk to a PhD student or researcher who is involved in a similar research project. Alternatively, you can usually find a relevant research group within your University to talk to. They can explain in more detail their experiences and suggest what your PhD programme could involve with respect to daily routines and challenges.
Use our Search tool , or look on University PhD listing pages to identify advertised PhD programmes for ideas.
The popularity of similar PhD programmes to your proposed topic is a good indicator that universities see value in the research area. The final bullet point is perhaps the most valuable takeaway from looking at advertised listings. Review what similar programmes involve, and whether this is something you would like to do. If so, a similar research topic would allow you to do this.
As part of the PhD application process , you may be asked to summarise your proposed research topic in a research proposal. This is a document which summarises your intended research and will include the title of your proposed project, an Abstract, Background and Rationale, Research Aims and Objectives, Research Methodology, Timetable, and a Bibliography. If you are required to submit this document then read our guidance on how to write a research proposal for your PhD application.
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Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023
Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.
Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.
Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.
Marketing managers perform:
Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.
Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .
Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):
These are briefly explained below.
Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.
The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.
SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”
Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.
Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics and finance dissertation topics .
There are various benefits of using Marketing Management. Some of them are as follows:
Worried about your dissertation writing project? Not sure where to start?
Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.
Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.
Alternatively, you may want to read about the dissertation proposal writing service and the full dissertation writing service to see how our services can ease your workload by completing your dissertation to the required criteria.
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Need interesting and manageable science dissertation topics or thesis? Here are the trending science dissertation titles so you can choose the most suitable one.
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If you are searching for good research topics for your PhD. in Marketing then this article will guide you to find the best Research topics in marketing for PhD
Marketing management is one of the best-preferred topics for a Ph.D. in Management. Every year thousands of applicants want to peruse a Ph.D. in Marketing Management. Marketing is a topic that changes every time and it depends upon various aspect as geopolitical issues, new technology, consumer behavior, and consumer perception. production diversification etc.
In this article, we will discuss some of the trending topics for the Ph.D. in Marketing.
This will also make you understand the process to find some tips and tricks from someone who has a good amount of experience.
Here are some of the latest and trending topics.
Many Ph.D. students appear to start their project with over-ambitious topics but the important thing is, to keep the topic to the point and resume to one central research question.
Before taking the decision to finalize one topic one must start working on different topics and make sure that such a topic is new and no one else worked on it.
So here are some of the topics you can work on to find a good topic for your Ph.D.
Comment below if there are any current Research topics in marketing for Ph.D .
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100 best marketing research topics for all.
Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!
Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.
There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!
Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!
Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!
There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.
Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.
Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!
Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!
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Here, we'll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We'll also look at actual dissertations and theses from marketing students to give you a view of what a ...
Marketing. The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants of customers. Students in the marketing program work closely with faculty in the Marketing Unit and engage in a broad spectrum of disciplinary bases.
The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab's research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.
In this article, we delve into different categories of PhD marketing thesis topics, providing insights into potential areas of exploration and research within each domain. 1- Consumer Behaviour ...
The Marketing Program requires students to have a basic knowledge of various business areas, computer programming, calculus, and matrix algebra. For information on courses and sample plans of study, please visit the University Graduate Catalog. For more information about the Joint Doctoral Degree in Marketing and Psychology: https://marketing ...
A Network of Support. At Booth, you'll have access to the resources of several research centers that help to fund marketing PhD research, host innovative conferences and workshops, and serve as focal points for collaboration and innovation.. James M. Kilts Center for Marketing The Kilts Center facilitates faculty research, supports innovations in the marketing curriculum, funds scholarships ...
The available marketing doctoral coursework covers a broad range of topics, including marketing strategy, modeling marketing problems, consumer behavior and statistics. Ph.D. students are expected to be in residence on a full-time basis during the program. ... Knowledge Competence, and Innovation," International Journal of Research in ...
PhD Program. The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them. Faculty members are active in diverse research areas that connect to initiatives and centers both within Wharton more broadly, and other ...
The Yale Marketing Seminar Series presents recent research papers in marketing. The goal is to bring researchers from other universities to the Yale campus to stimulate exchange of ideas and deepen understanding of marketing trends. Yale School of Management. Edward P. Evans Hall. 165 Whitney Avenue. New Haven, CT 06511-3729.
Required Courses. The Ph.D. program in Marketing is based on the completion of the dissertation as well as a minimum of 15 graduate level course units. The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2023 and later.
Marketing: Selected Doctoral Theses "Essays on MarTech: Learning to Design, Deliver, and Diffuse Interventions" Author: Jeremy Yang (2021) Committee: Juanjuan Zhang (co-chair), Sinan Aral (co-chair), Dean Eckles Abstract: Chapter one develops an algorithm to predict the causal effect of influencer video advertising on product sales.
The course includes discussion of current job market papers and job market presentations, journal reviewing, and generating new research ideas. In addition, some topics are covered to illustrate current research areas of interest for the faculty. All marketing PhD students who are not on the job market are expected to participate actively.
Here I am sharing with you Top 25 PhD Research Topics in Marketing. With one of the topics, you can confidently go ahead into your doctoral program in Marketing. Thesis of Client Profitability in marketing. The Effectiveness of Distribution. Customer Retention and Retrieval in the Retail Sector. Modern Trends embracing marketing sector.
Marketing research is vast and varied, encompassing a wide range of topics and methodologies to understand how consumers and firms behave and interact in markets. ... This program allows a student who was admitted to Penn's PhD program in Psychology to also graduate with a joint PhD in Marketing, and vice-versa. For more information about the ...
Marketing. PhD Coordinator: Debanjan Mitra [email protected]. The Marketing concentration focuses on two broad areas: consumer behavior and marketing science. Students in consumer behavior learn the fundamentals of cognitive and social psychology and experimental research to examine how social, cognitive, contextual, individual, and ...
The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation: Topic 86:The role of Facebook as a marketing tool. Topic 87:Social media marketing vs. traditional marketing evaluating the success rate. Topic 88:Building relationships with customers through social media.
Theses/Dissertations from 2009. An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context, Brent L. Baker. Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation, David Earl Fleming.
How to Choose a Research Topic. Our first piece of advice is to PhD candidates is to stop thinking about 'finding' a research topic, as it is unlikely that you will. Instead, think about developing a research topic (from research and conversations with advisors). Did you know: It took Professor Stephen Hawking an entire year to choose his ...
Here, course leaders identify five of the most in-demand areas of business research. 1. Managing technology & innovation. "Management of innovation and technology is of particular importance right now," says Sabatier. "Questions about R&D, strategy and business models, and innovation are very important both from a theoretical and ...
Marketing students will develop technical and analytical skills, but they will also learn how to be great storytellers. You will discover how to create advertising campaigns, focusing on the four golden concepts of marketing: product, price, place, and promotion. Marketing is also a great discipline if you want to learn how to identify your ...
Luckily, we've done the work for you. Here is a list of the latest marketing management dissertation topics to help you out. Using financial products in the UK retail banking sector. A study of how service quality and customer satisfaction affect brand equity. A study of the antecedents and consequences of a firm's reputation.
List of research topics in Marketing Management. Creation of a global luxury brand. Global versus local marketing strategy. Global customer management. The strategy of Neuromarketing. Effectiveness of business outsourcing. Measuring Customer satisfaction. Effective branding using social media and digital marketing.
The effect of social media on buying choices. Online purchasing: a study of the product characteristics buyers look for. An exploration of the differences in marketing strategies across cultures. Manipulation tactics: how brands can get more customers. A study of how customer loyalty is affected by brand image.