example of face presentation

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StatPearls [Internet]. Treasure Island (FL): StatPearls Publishing; 2024 Jan-.

StatPearls [Internet].

Delivery, face and brow presentation.

Julija Makajeva ; Mohsina Ashraf .

Affiliations

Last Update: January 9, 2023 .

Continuing Education Activity

Face and brow presentation is a malpresentation during labor when the presenting part is either the face or, in the case of brow presentation, it is the area between the orbital ridge and the anterior fontanelle. This activity reviews the evaluation and management of these two presentations and explains the role of the interprofessional team in managing delivery safely for both the mother and the baby.

Describe the mechanism of labor in the face and brow presentation.
Summarize potential maternal and fetal complications during the face and brow presentations.
Review different management approaches for the face and brow presentation.
Outline some interprofessional strategies that will improve patient outcomes in delivery cases with face and brow presentation issues.
Introduction

The term presentation describes the leading part of the fetus or the anatomical structure closest to the maternal pelvic inlet during labor. The presentation can roughly be divided into the following classifications: cephalic, breech, shoulder, and compound. Cephalic presentation is the most common and can be further subclassified as vertex, sinciput, brow, face, and chin. The most common presentation in term labor is the vertex, where the fetal neck is flexed to the chin, minimizing the head circumference.

Face presentation – an abnormal form of cephalic presentation where the presenting part is mentum. This typically occurs because of hyperextension of the neck and the occiput touching the fetal back. Incidence of face presentation is rare, accounting for approximately 1 in 600 of all presentations. [1] [2] [3]

In brow presentation, the neck is not extended as much as in face presentation, and the leading part is the area between the anterior fontanelle and the orbital ridges. Brow presentation is considered the rarest of all malpresentation with a prevalence of 1 in 500 to 1 in 4000 deliveries. [3]

Both face and brow presentations occur due to extension of the fetal neck instead of flexion; therefore, conditions that would lead to hyperextension or prevent flexion of the fetal neck can all contribute to face or brow presentation. These risk factors may be related to either the mother or the fetus. Maternal risk factors are preterm delivery, contracted maternal pelvis, platypelloid pelvis, multiparity, previous cesarean section, black race. Fetal risk factors include anencephaly, multiple loops of cord around the neck, masses of the neck, macrosomia, polyhydramnios. [2] [4] [5]

These malpresentations are usually diagnosed during the second stage of labor when performing a digital examination. It is possible to palpate orbital ridges, nose, malar eminences, mentum, mouth, gums, and chin in face presentation. Based on the position of the chin, face presentation can be further divided into mentum anterior, posterior, or transverse. In brow presentation, anterior fontanelle and face can be palpated except for the mouth and the chin. Brow presentation can then be further described based on the position of the anterior fontanelle as frontal anterior, posterior, or transverse.

Diagnosing the exact presentation can be challenging, and face presentation may be misdiagnosed as frank breech. To avoid any confusion, a bedside ultrasound scan can be performed. [6] The ultrasound imaging can show a reduced angle between the occiput and the spine or, the chin is separated from the chest. However, ultrasound does not provide much predicting value in the outcome of the labor. [7]

Anatomy and Physiology

Before discussing the mechanism of labor in the face or brow presentation, it is crucial to highlight some anatomical landmarks and their measurements.

Planes and Diameters of the Pelvis

The three most important planes in the female pelvis are the pelvic inlet, mid pelvis, and pelvic outlet.

Four diameters can describe the pelvic inlet: anteroposterior, transverse, and two obliques. Furthermore, based on the different landmarks on the pelvic inlet, there are three different anteroposterior diameters, named conjugates: true conjugate, obstetrical conjugate, and diagonal conjugate. Only the latter can be measured directly during the obstetric examination. The shortest of these three diameters is obstetrical conjugate, which measures approximately 10.5 cm and is a distance between the sacral promontory and 1 cm below the upper border of the symphysis pubis. This measurement is clinically significant as the fetal head must pass through this diameter during the engagement phase. The transverse diameter measures about 13.5cm and is the widest distance between the innominate line on both sides.

The shortest distance in the mid pelvis is the interspinous diameter and usually is only about 10 cm.

Fetal Skull Diameters

There are six distinguished longitudinal fetal skull diameters:

Suboccipito-bregmatic: from the center of anterior fontanelle (bregma) to the occipital protuberance, measuring 9.5 cm. This is the presenting diameter in vertex presentation.
Suboccipito-frontal: from the anterior part of bregma to the occipital protuberance, measuring 10 cm
Occipito-frontal: from the root of the nose to the most prominent part of the occiput, measuring 11.5cm
Submento-bregmatic: from the center of the bregma to the angle of the mandible, measuring 9.5 cm. This is the presenting diameter in face presentation where the neck is hyperextended.
Submento-vertical: from the midpoint between fontanelles and the angle of the mandible, measuring 11.5cm
Occipito-mental: from the midpoint between fontanelles and the tip of the chin, measuring 13.5 cm. It is the presenting diameter in brow presentation.

Cardinal Movements of Normal Labor

Neck flexion
Internal rotation
Extension (delivers head)
External rotation (Restitution)
Expulsion (delivery of anterior and posterior shoulders)

Some of the key movements are not possible in the face or brow presentations.

Based on the information provided above, it is obvious that labor will be arrested in brow presentation unless it spontaneously changes to face or vertex, as the occipito-mental diameter of the fetal head is significantly wider than the smallest diameter of the female pelvis. Face presentation can, however, be delivered vaginally, and further mechanisms of face delivery will be explained in later sections.

Indications

As mentioned previously, spontaneous vaginal delivery can be successful in face presentation. However, the main indication for vaginal delivery in such circumstances would be a maternal choice. It is crucial to have a thorough conversation with a mother, explaining the risks and benefits of vaginal delivery with face presentation and a cesarean section. Informed consent and creating a rapport with the mother is an essential aspect of safe and successful labor.

Contraindications

Vaginal delivery of face presentation is contraindicated if the mentum is lying posteriorly or is in a transverse position. In such a scenario, the fetal brow is pressing against the maternal symphysis pubis, and the short fetal neck, which is already maximally extended, cannot span the surface of the maternal sacrum. In this position, the diameter of the head is larger than the maternal pelvis, and it cannot descend through the birth canal. Therefore the cesarean section is recommended as the safest mode of delivery for mentum posterior face presentations.

Attempts to manually convert face presentation to vertex, manual or forceps rotation of the persistent posterior chin to anterior are contraindicated as they can be dangerous.

Persistent brow presentation itself is a contraindication for vaginal delivery unless the fetus is significantly small or the maternal pelvis is large.

Continuous electronic fetal heart rate monitoring is recommended for face and brow presentations, as heart rate abnormalities are common in these scenarios. One study found that only 14% of the cases with face presentation had no abnormal traces on the cardiotocograph. [8] It is advised to use external transducer devices to prevent damage to the eyes. When internal monitoring is inevitable, it is suggested to place monitoring devices on bony parts carefully.

People who are usually involved in the delivery of face/ brow presentation are:

Experienced midwife, preferably looking after laboring woman 1:1
Senior obstetrician
Neonatal team - in case of need for resuscitation
Anesthetic team - to provide necessary pain control (e.g., epidural)
Theatre team - in case of failure to progress and an emergency cesarean section will be required.
Preparation

No specific preparation is required for face or brow presentation. However, it is essential to discuss the labor options with the mother and birthing partner and inform members of the neonatal, anesthetic, and theatre co-ordinating teams.

Technique or Treatment

Mechanism of Labor in Face Presentation

During contractions, the pressure exerted by the fundus of the uterus on the fetus and pressure of amniotic fluid initiate descent. During this descent, the fetal neck extends instead of flexing. The internal rotation determines the outcome of delivery, if the fetal chin rotates posteriorly, vaginal delivery would not be possible, and cesarean section is permitted. The approach towards mentum-posterior delivery should be individualized, as the cases are rare. Expectant management is acceptable in multiparous women with small fetuses, as a spontaneous mentum-anterior rotation can occur. However, there should be a low threshold for cesarean section in primigravida women or women with large fetuses.

When the fetal chin is rotated towards maternal symphysis pubis as described as mentum-anterior; in these cases further descend through the vaginal canal continues with approximately 73% cases deliver spontaneously. [9] Fetal mentum presses on the maternal symphysis pubis, and the head is delivered by flexion. The occiput is pointing towards the maternal back, and external rotation happens. Shoulders are delivered in the same manner as in vertex delivery.

Mechanism of Labor in Brow Presentation

As this presentation is considered unstable, it is usually converted into a face or an occiput presentation. Due to the cephalic diameter being wider than the maternal pelvis, the fetal head cannot engage; thus, brow delivery cannot take place. Unless the fetus is small or the pelvis is very wide, the prognosis for vaginal delivery is poor. With persistent brow presentation, a cesarean section is required for safe delivery.

Complications

As the cesarean section is becoming a more accessible mode of delivery in malpresentations, the incidence of maternal and fetal morbidity and mortality during face presentation has dropped significantly. [10]

However, there are still some complications associated with the nature of labor in face presentation. Due to the fetal head position, it is more challenging for the head to engage in the birth canal and descend, resulting in prolonged labor.

Prolonged labor itself can provoke foetal distress and arrhythmias. If the labor arrests or signs of fetal distress appear on CTG, the recommended next step in management is an emergency cesarean section, which in itself carries a myriad of operative and post-operative complications.

Finally, due to the nature of the fetal position and prolonged duration of labor in face presentation, neonates develop significant edema of the skull and face. Swelling of the fetal airway may also be present, resulting in respiratory distress after birth and possible intubation.

Clinical Significance

During vertex presentation, the fetal head flexes, bringing the chin to the chest, forming the smallest possible fetal head diameter, measuring approximately 9.5cm. With face and brow presentation, the neck hyperextends, resulting in greater cephalic diameters. As a result, the fetal head will engage later, and labor will progress more slowly. Failure to progress in labor is also more common in both presentations compared to vertex presentation.

Furthermore, when the fetal chin is in a posterior position, this prevents further flexion of the fetal neck, as browns are pressing on the symphysis pubis. As a result, descend through the birth canal is impossible. Such presentation is considered undeliverable vaginally and requires an emergency cesarean section.

Manual attempts to change face presentation to vertex, manual or forceps rotation to mentum anterior are considered dangerous and are discouraged.

Enhancing Healthcare Team Outcomes

A multidisciplinary team of healthcare experts supports the woman and her child during labor and the perinatal period. For a face or brow presentation to be appropriately diagnosed, an experienced midwife and obstetrician must be involved in the vaginal examination and labor monitoring. As fetal anomalies, such as anencephaly or goiter, can contribute to face presentation, sonographers experienced in antenatal scanning should also be involved in the care. It is advised to inform the anesthetic and neonatal teams in advance of the possible need for emergency cesarean section and resuscitation of the neonate. [11] [12]

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Disclosure: Julija Makajeva declares no relevant financial relationships with ineligible companies.

Disclosure: Mohsina Ashraf declares no relevant financial relationships with ineligible companies.

This book is distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) ( http://creativecommons.org/licenses/by-nc-nd/4.0/ ), which permits others to distribute the work, provided that the article is not altered or used commercially. You are not required to obtain permission to distribute this article, provided that you credit the author and journal.

Cite this Page Makajeva J, Ashraf M. Delivery, Face and Brow Presentation. [Updated 2023 Jan 9]. In: StatPearls [Internet]. Treasure Island (FL): StatPearls Publishing; 2024 Jan-.

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Fetal Presentation, Position, and Lie (Including Breech Presentation)

Key Points |

Abnormal fetal lie or presentation may occur due to fetal size, fetal anomalies, uterine structural abnormalities, multiple gestation, or other factors. Diagnosis is by examination or ultrasonography. Management is with physical maneuvers to reposition the fetus, operative vaginal delivery , or cesarean delivery .

Terms that describe the fetus in relation to the uterus, cervix, and maternal pelvis are

Fetal presentation: Fetal part that overlies the maternal pelvic inlet; vertex (cephalic), face, brow, breech, shoulder, funic (umbilical cord), or compound (more than one part, eg, shoulder and hand)

Fetal position: Relation of the presenting part to an anatomic axis; for transverse presentation, occiput anterior, occiput posterior, occiput transverse

Fetal lie: Relation of the fetus to the long axis of the uterus; longitudinal, oblique, or transverse

Normal fetal lie is longitudinal, normal presentation is vertex, and occiput anterior is the most common position.

Abnormal fetal lie, presentation, or position may occur with

Fetopelvic disproportion (fetus too large for the pelvic inlet)

Fetal congenital anomalies

Uterine structural abnormalities (eg, fibroids, synechiae)

Multiple gestation

Several common types of abnormal lie or presentation are discussed here.

Transverse lie

Fetal position is transverse, with the fetal long axis oblique or perpendicular rather than parallel to the maternal long axis. Transverse lie is often accompanied by shoulder presentation, which requires cesarean delivery.

Breech presentation

There are several types of breech presentation.

Frank breech: The fetal hips are flexed, and the knees extended (pike position).

Complete breech: The fetus seems to be sitting with hips and knees flexed.

Single or double footling presentation: One or both legs are completely extended and present before the buttocks.

Types of breech presentations

Breech presentation makes delivery difficult ,primarily because the presenting part is a poor dilating wedge. Having a poor dilating wedge can lead to incomplete cervical dilation, because the presenting part is narrower than the head that follows. The head, which is the part with the largest diameter, can then be trapped during delivery.

Additionally, the trapped fetal head can compress the umbilical cord if the fetal umbilicus is visible at the introitus, particularly in primiparas whose pelvic tissues have not been dilated by previous deliveries. Umbilical cord compression may cause fetal hypoxemia.

Predisposing factors for breech presentation include

Preterm labor

Uterine abnormalities

Fetal anomalies

If delivery is vaginal, breech presentation may increase risk of

Umbilical cord prolapse

Birth trauma

Perinatal death

Face or brow presentation

In face presentation, the head is hyperextended, and position is designated by the position of the chin (mentum). When the chin is posterior, the head is less likely to rotate and less likely to deliver vaginally, necessitating cesarean delivery.

Brow presentation usually converts spontaneously to vertex or face presentation.

Occiput posterior position

The most common abnormal position is occiput posterior.

The fetal neck is usually somewhat deflexed; thus, a larger diameter of the head must pass through the pelvis.

Progress may arrest in the second phase of labor. Operative vaginal delivery or cesarean delivery is often required.

Position and Presentation of the Fetus

If a fetus is in the occiput posterior position, operative vaginal delivery or cesarean delivery is often required.

In breech presentation, the presenting part is a poor dilating wedge, which can cause the head to be trapped during delivery, often compressing the umbilical cord.

For breech presentation, usually do cesarean delivery at 39 weeks or during labor, but external cephalic version is sometimes successful before labor, usually at 37 or 38 weeks.

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

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Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

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The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

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Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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Face presentation at term: incidence, risk factors and influence on maternal and neonatal outcomes

Maternal-Fetal Medicine
Published: 09 April 2024

Cite this article

Yongqing Zhang 1 na1 ,
Tiantian Fu 1 na1 ,
Luping Chen 1 ,
Yinluan Ouyang 1 ,
Xiujun Han 1 &
Danqing Chen ORCID: orcid.org/0000-0002-0201-7215 1

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The incidence, diagnosis, management and outcome of face presentation at term were analysed.

A retrospective, gestational age-matched case–control study including 27 singletons with face presentation at term was conducted between April 2006 and February 2021. For each case, four women who had the same gestational age and delivered in the same month with vertex position and singletons were selected as the controls (control group, n = 108). Conditional logistic regression was used to assess the risk factors of face presentation. The maternal and neonatal outcomes of the face presentation group were followed up.

The incidence of face presentation at term was 0.14‰. After conditional logistic regression, the two factors associated with face presentation were high parity (adjusted odds ratio [aOR] 2.76, 95% CI 1.19–6.39)] and amniotic fluid index > 18 cm (aOR 2.60, 95% CI 1.08–6.27). Among the 27 cases, the diagnosis was made before the onset of labor, during the latent phase of labor, during the active phase of labor, and during the cesarean section in 3.7% (1/27), 40.7% (11/27), 11.1% (3/27) and 44.4% (12/27) of cases, respectively. In one case of cervical dilation with a diameter of 5 cm, we innovatively used a vaginal speculum for rapid diagnosis of face presentation. The rate of cesarean section and postpartum haemorrhage ≥ 500 ml in the face presentation group was higher than that of the control group (88.9% vs. 13.9%, P < 0.001, and 14.8% vs. 2.8%, P = 0.024), but the Apgar scores were similar in both sets of newborns. Among the 27 cases of face presentation, there were three cases of adverse maternal and neonatal outcomes, including one case of neonatal right brachial plexus injury and two cases of severe laceration of the lower segment of the uterus with postpartum haemorrhage ≥ 1000 ml.

Conclusions

Face presentation was rare. Early diagnosis is difficult, and thus easily neglected. High parity and amniotic fluid index > 18 cm are risk factors for face presentation. An early diagnosis and proper management of face presentation could lead to good maternal and neonatal outcomes.

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Acknowledgements

The authors wish to acknowledge Menglin Zhou, Zhengyun Chen and Guohui Yan for their valuable assistance for the manuscript.

No specific funding was obtained for this study.

Author information

Yongqing Zhang and Tiantian Fu have contributed equally to this work.

Authors and Affiliations

Department of Obstetrics, School of Medicine, Women’s Hospital, Zhejiang University, 1st Xueshi Road, Hangzhou, 310006, Zhejiang, People’s Republic of China

Yongqing Zhang, Tiantian Fu, Luping Chen, Yinluan Ouyang, Xiujun Han & Danqing Chen

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YZ: conceptualization, methodology, writing—original draft. TF: conceptualization, formal analysis, writing—original draft. LC: data collection, follow-up. YO: investigation, resources. XH: investigation, formal analysis, supervision. DC: conceptualization, writing—review and editing, supervision. All authors read and approved the final manuscript.

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Correspondence to Xiujun Han or Danqing Chen .

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Our study was planned in accordance with the Declaration of Helsinki. Ethical approval was obtained from the Local Ethics Committee of the Women’s hospital, school of medicine, Zhejiang university ( Ethical No. IRB-20210211-R ).

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Zhang, Y., Fu, T., Chen, L. et al. Face presentation at term: incidence, risk factors and influence on maternal and neonatal outcomes. Arch Gynecol Obstet (2024). https://doi.org/10.1007/s00404-024-07406-4

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The 6 reasons why face-to-face presenting is more persuasive

by Olivia Mitchell | 3 comments

Seth Godin recently posted that as online methods of engaging and interacting improve, the expectations for face-to-face interactions such as sales calls, presentations and conferences will increase:

In other words, “I flew all the way here for this?” is going to be far more common than it used to be.

This got me thinking about whether we will continue to have face-to-face presentations. Does face-to-face presenting have an edge over video-conferencing and other online presentation technology?

I think so. Face-to-face presenting is inherently more persuasive. For many of us this is intuitive . If you want to persuade someone, going to see them is likely to be more effective than the phone, and the phone is likely to be more effective than sending them an e-mail.

Social psychologist Robert Cialdini in his classic work Influence: The Psychology of Persuasion identifies six weapons of influence . Here’s how these factors can be more effective in a face-to-face setting:

1. Reciprocation – we feel some obligation to return favors.

If a person has made the effort to prepare and deliver a face-to-face presentation, we are likely to reciprocate by carefully considering what they say. We owe them that. When I watch a presentation online and the presenter fails to engage me I have no hesitation in clicking away. I’ve only once left a live presentation – and I felt awful doing it.

2. Commitment and consistency – if people make a commitment, they are likely to follow through on it.

Attending a live presentation and devoting time to it, is a form of commitment. So in order to act consistently with that commitment, audience members may be more likely to take action based on the presentation.

3. Social proof – we look to other people as guidance on how to act.

Being part of an audience is a very different experience to watching a video of the same presentation online by yourself. Could this be because the behaviour of other people helps us form our own response to the presenter.

4. Authority – we tend to obey authority figures.

Are we more likely to judge someone as authoritative when we see them face to face? I think this is likely.

5. Liking – we’re more easily persuaded by people we like.

Deciding whether we like someone we’ve seen or met online, takes time. Meeting people face-to-face, we can make millisecond judgments about whether we like them.

6. Scarcity – believing something is scarce makes us want it.

A live presentation is by definition scarce – being part of it is to feel part of something exclusive and special. When we see something on the internet, in most cases, we know that it’s also available to millions of other people – nothing special or exclusive about that.

You’ve likely visited the TED website. Hundred of good quality videos of fantastic presentations. It’s almost like being there! But it’s not. And despite the fact that I can watch all the presentations online, I would still love to be invited and I would pay to go.

Humans evolved in a face-to-face world. We are optimised for the face-to-face situation. I believe face-to-face presenting will continue to have a persuasive edge. What do you think?

I wrote all this and then I read Guy Kawasaki’s post about amazing new technology from Cisco and Musion Systems. See it in action here . Three people on stage in Bangalore, India, but only one of them is really there – two of them are “holographic presences” beamed in from San Jose, California. From an audience point of view, there appears to be no distinction between the three men. I believe we would be fooled into reacting as if they were all face-to-face with us.

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Comment from Terry Gault

You are definitely right: face-time is more persuasive for the reasons you gave.

It is much easier to form accurate general impressions of a speaker in person, even if we may not be able to articulate the behaviors and techniques that led us to form them. After all, we’ve all spent a good portion of our lives gaging the truthfulness of the people with whom we interact.

In his book, “Strangers to Ourselves,” Timothy Wilson of the University of Virginia notes that the brain can absorb about 11 million pieces of information a second, of which it can process about 40 consciously. The unconscious brain handles the rest.

Our unconscious brains are gathering up thousands of subtle signals from the speakers that we observe regularly and forming general impressions such as, “He’s lying.” or “She’s arrogant.”

Body-language is often lost on-line, as is tone of voice in e-mail. Thus, we lose a lot of information about a speaker which makes it much harder to be persuaded by them.

Thanks for the post!

Today’s technology does keep us connected. We can attend video conferences, webinars, Second Life events, etc. They serve a purpose.

But they are substitutes that can never supplant the depth, the ability to hear what isn’t being said and opportunity to “read” people that face to face contact offers. We just need to become adept at it. And I am biased as my new book will be out in October: Face to FAce: How to REclaim he Personal Touch in a Digital World.

One techie blogger wrote that there is no such thing as sharing a “virtual beer”.

We must all be digitally adept but those who succeed in the 21st Century will be the people who can “talk to other people” according to Dr. Nathan Keyfitz, of Harvard. Whether it’s the sales call, the delicate conversation, the chance meeting —face to face communication reigns.

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How to Tame your Fear of Public Speaking

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Does it make sense that if you changed the way you talked to yourself, you could reduce your fear of public speaking?

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7.9 Face presentation

7.9.1 diagnosis.

Palpation of the mother's abdomen at the start of labour: palpate the occipital region; a cleft between the head and the back will be palpable, due to hyperextension of the head.
On vaginal examination: no suture or fontanelle can be felt; orbits, nose, mouth, ears and chin palpable. Palpation of the chin is essential to confirm the diagnosis.

7.9.2 Management

Determine the orientation of the chin—anterior (at the mother's pubis) or posterior.

The chin is anterior

Vaginal delivery is possible. Labour may be slow, patience is required. If uterine contractions are inadequate, oxytocin may be used. Episiotomy is usually needed during delivery (Figures 7.4), given the maximum amount the perineum can stretch. If instrumental delivery is necessary, use forceps. Vacuum extraction is contra-indicated for a live fœtus.

Figures 7.4 - Chin anterior: delivery possible

The chin is posterior

Vaginal delivery is not possible (Figure 7.5). A caesarean section must be arranged. Refer if necessary.

Figure 7.5 - Chin posterior: impaction

If caesarean section is not feasible and referral is not possible, attempt the following manoeuvres:

Flex the head to obtain a vertex presentation: with one hand in the vagina, grasp the top of the skull and flex the neck, using the other hand, on the abdomen, to apply pressure to the foetal chest and buttocks. Obviously, the presenting part must not be engaged, and it is often hard—or impossible—to keep the head flexed (Figures 7.6).

Rotate the head to bring the chin anteriorly: push the face and chin back to free the shoulders from the pelvic inlet then, turn the head within the pelvic cavity, using a hand on the abdomen to help the rotation by applying pressure to the shoulders. In this way, the chin is brought to the front (Figures 7.7).

Version: internal podalic version, then total breech extraction (Figure 7.8).

All these manoeuvres are difficult and pose a significant risk of uterine rupture. They must be done when the uterus is not contracting. Whenever possible, caesarean section should be performed instead.

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How to Look and Sound Confident During a Presentation

Carmine Gallo

Your audience will make up their minds about you in seconds.

How you look and sound during a speech or presentation are going to make a big impression on your audience. Within seconds, listeners will decide whether you are trustworthy, and they will do it based on your body language and vocal attributes. The good news is that there is plenty of hard evidence that explains how you can give the appearance of confidence and competence — even if you’re nervous or timid on the inside. To look confident, make eye contact, keep an open posture, and use gestures to emphasize your message. To sound confident, eliminate filler words, take time to pause before important messages, and vary your pace.

You’ve crafted the message and created the slides for your next presentation. Now it’s time to wow the audience. How you look and sound are going to make a big impression — and your audience will form opinions quickly .

Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman (St. Martin’s Press).

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Face-to-Face Meetings: The Ultimate Guide

Updated: June 11, 2021

Published: September 14, 2017

Thanks to communication tools like Skype, chat, and email, face-to-face meetings sales meetings are less common than they used to be.

But they haven’t grown obsolete -- and may never. After all, nothing can replace the effects of sitting and talking to someone at the same table.

Case in point: An April 2017 study from Cornell University found in-person requests are 34 times more successful than those made over email.

The advantages of face-to-face meetings

Face-to-face communication is often better than online meetings for six reasons:

It’s easier to build rapport
You can more accurately gauge the other person’s mood, desires, and hesitations
It feels more intimate
It can be more efficient, since you can hash things out in one conversation rather than sending multiple emails back and forth
You’re more likely to keep the other person’s attention
You can mirror their body language, which helps you put them at ease and gain their trust
You’re less likely to have miscommunications

When to have face-to-face meetings

Even if you’re an inside salesperson, there are still opportunities to sit down in person with prospects. According to Steve W. Martin’s survey of sales leaders, 20% of inside sales reps can make field sales calls when necessary.

Here are some scenarios a face-to-face meeting would make sense:

It’s a much larger deal than normal
It’s an average size deal, but there’s a big opportunity for expansion
It’s an important deal and you think it’s in jeopardy
It’s a normal deal but you’re going to be in the area
Your champion wants to introduce you to other potential customers
Your prospect is going to be at the same event as you

And of course, if you’re an outside salesperson, you’re going to face-to-face meetings all the time.

So now that you understand the importance and place of face-to-face meetings in the sales process -- no matter what type of rep you are -- let’s dive into best practices.

How to Have a Face-to-Face Meeting

First impressions.

It takes mere seconds for someone to form an impression of you. And once they’ve decided what you’re like, you’ll have an extremely difficult time shaking that perception. If you're going to focus on any part of the meeting, make it the first minute.

Nothing makes you look unprofessional like running late. But arriving too early doesn’t help you, either -- it can make you seem like you’re overly eager or have a wide-open schedule, which can lessen your perceived influence and power.

Try to arrive between five to 10 minutes before your agreed meeting time. That’s the sweet spot between “prepared” and “desperate.”

Being polite to everyone you meet, from the CEO to the security guard, is crucial. Many sales have been lost because the rep was dismissive to someone they considered “beneath” them. Your prospects will correctly take this rudeness as a sign you’re not the best person to do business with.

With that in mind, acknowledge the receptionist, your prospect’s assistant, and/or anyone else who you interact with. It takes two seconds to say, “Thanks for your help, John,” but it won’t be forgotten.

Preparation

If you’re giving any sort of presentation -- from a casual one in front of three people to a formal one before the entire buying committee -- ask for access to the room beforehand so you can set up.

Run through your slides a few times, test the lighting and acoustics, and make sure all your tech works. Taking these precautions will alleviate your stress (so you’ll sound more confident) and help you avoid embarrassing and/or time-consuming issues during the presentation itself.

Pick your clothes carefully -- they’re a huge component of your first impression. Visiting your prospect’s office? Ask the person handling the administrative details (the date and time, arrival instructions, etc.) what the dress code is like.

If you’re meeting your prospect at an event, go by the event’s recommended clothing style. Maybe it’s jeans and sneakers -- or maybe it’s business casual. Following suit will ensure you and the other person will be wearing similar outfits.

Perhaps you’re meeting them at a restaurant or coffee shop. Do a bit of social media research to get a sense for their style. Do they show up to work in a suit? You should lean formal. Are they always in flip flops? They’re probably going to look laid back for this meal.

When in doubt, remember it’s better to be overdressed than under.

Your handshake should be firm but not overly tight. If you can see their knuckles turning white, or they grimace, loosen up -- literally.

Make sure you stand up when they enter the room. Your posture should be excellent at all times; not only will you look more confident, your voice will sound steadier and more sure as well.

Eye contact

Maintaining eye contact shows poise and power. That being said, too much eye contact will come across as creepy. Try to look at the other person 60 to 70% of the time.

Nod and smile

Visibly reacting to your prospect’s comments will make them feel gratified. When they make a good point, nod your head to show your agreement. When they crack a joke, laugh. When they pay you a compliment, smile. When they discuss bad news, frown.

It sounds basic, but sometimes when people are stressed they adopt a poker face. That can make it seem like you’re cold or unfriendly -- definitely not the persona you want to be remembered for.

Conversation

Even if you’re there to talk business, make sure to have a few minutes of light conversation before you dive into the nitty gritty.

Talking about non-work things builds rapport and gives you the chance to get to know each other as people. You don’t need to discuss their favorite sport or thoughts on the weather; instead, before the meeting look for unique commonalities or interesting aspects about them you can bring up. For instance, if they just posted a picture of their recent trip to New Orleans, you might say, “So I saw you just got back from New Orleans. That’s where I got married! It’s one of my favorite cities in the U.S.”

When it’s time to transition from small talk to the meeting itself, say something like, “We’ve set aside [30 minutes, an hour] for this. Does that still work for you?”

This shows you’re ready to talk business and is a good preliminary to setting the actual agenda.

Jeff Hoffman recommends asking if you can have a tour of the office or factory if you finish a little early. Not only does everyone love a meeting that wraps up ahead of time, walking around with the buyer gives you a chance to further build rapport and learn more about their company.

Next, highlight the main objectives or discussion items of the meeting.

Finally, ask, “How did that sound? Is there anything else you’d like to go over today?” Making your prospect part of the agenda-setting process makes them feel like your partner, rather than your audience, and ensures you don’t skip a subject they care about.

Prospects are always flattered when you take notes during meetings. You clearly think their opinions are important, or you wouldn’t bother writing them down. Taking notes also helps you preserve your true perceptions of how the conversation went and what the buyer said. It’s easy for your memories of the meeting to change after a day or week.

Make sure you’re not dominating the conversation. Even when you’re giving a demo or explaining your proposal, your prospect should be getting plenty of airtime.

Letting them talk keeps them engaged and makes the meeting feel like a conversation rather than a monologue.

If they’re not saying much, you may need to prompt them. Ask, “What are your thoughts so far?”, “How does this sound to you?”, or “What other questions do you have about [subject]?”

Body language

There’s a simple and easy way to seem like you’re in sync with your prospect: Subtly imitate their body language. Mirroring is scientifically proven to build rapport.

So if they lean forward, do so as well. If they cross their arms, cross yours too. If they tilt their head, tilt yours as well.

Just make sure you’re not being obvious. Wait a few seconds before copying them, and don’t mimic absolutely every move they make (for example, if they scratch their head, you shouldn’t scratch yours.)

When you’re getting close to the scheduled end time, say something along the lines of, “We have [X minutes] left. I want to make sure we’ve talked about everything you wanted to -- I have [Y slides left], but is there anything you’d like to discuss?”

This shows you’re attentive to their needs and value their input.

You should also confirm the next steps. Those will depend on where you are in the sales process; if this was an intro meeting, you’ll probably want to schedule another one, while if you just finished a product demo, you should ask them to review the proposal.

Once the meeting is over, thank everyone and shake their hands again.

The same day -- or the next morning, if you had a later meeting -- send a thank-you note to the person who organized it, as well as your main point-of-contact. (That might be the same person, or it may be the EA and your champion.)

Express appreciation for their time and hospitality. In the email to your prospect, reiterate the next steps, let them know you’re available if they have any questions or concerns, and mention a rapport-building point ( like “Thanks again for the book suggestion. I just finished chapter one, and it had me cracking up.” )

It might seem like a small gesture, but it shows you’re a true professional and will treat them well if they decide to do business with you.

Face-to-face meetings tend to be more stressful than virtual ones. But they pay enormous dividends. Your relationships will be stronger, your presentations will be more convincing, and most importantly, your deals will be bigger.

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Perfect presentations: Face-to-face and virtual

Business leaders are determining how to host successful meetings in this “new normal” environment created by the COVID-19 pandemic.

While people have been holding virtual meetings during lockdown, hybrid meetings look set to be a popular trend in the future.

The challenge is to create perfect presentations for both face-to-face and virtual settings. The importance of presentations within meetings can’t be over-emphasised, as they grab delegates’ interest and inspire people to reach team goals.

Honing presentation skills Presentation skills will help the speaker to communicate often complex information in an interesting and simple way that will keep the audience engaged. Rather than just talking all the time, they can use different means, such as audio-visual content and images.

With many companies booking a meeting room for later in the year, when hopefully the pandemic will have abated, it seems likely that more hybrid meetings will be taking place, to avoid packing too many delegates into the venue and to enable people who may not be able to attend, due to travel or other restrictions, to take part.

You can create the perfect presentations for both face-to-face and virtual settings with some careful planning. If you’re preparing for a presentation, always consider you may need to speak to delegates who are there in person and others that might be taking part through a video link.

Face-to-face meetings One of the key elements of a good presentation is maintaining an audible tone so that every audience member can hear you, no matter where they are in the room. This might sound obvious, but make a conscious effort to articulate the words as carefully and clearly as possible, maintaining an easily-audible voice-level throughout.

Also, maintain an optimal pace, giving listeners time to understand and absorb the information. Learn not to speak too fast, as people may switch off. Similarly, don’t speak too slowly, or it will appear to drag. Maintain a normal speaking pace, without racing through the speech.

Vary your tone of voice, putting the emphasis on enthusiasm and using gestures appropriately to keep the audience involved. No amount of technology, no matter how good, will ever replace an enthusiastic and articulate speaker who’s a great communicator. This encourages the audience to ask questions, collaborate and communicate, as it makes them feel more motivated.

Using gestures emphasises the points you’re making as a speaker. If you stand still in one spot and communicate in a flat tone, it won’t keep the audience’s interest for long. Obviously, don’t move about and gesture so much that it becomes a distraction. Just keep the tone and your manner professional and enthusiastic, without going over the top.

Virtual meetings When you’re presenting to a virtual audience as well, there are other factors you must take into account. One is getting the lighting right, to make sure your audience can see you properly. Of course, this applies to the in-person delegates too.

You need bright front-lighting, so the light shines on your face. If your back is to a window, your face can appear to be in the shade, unless you close the blinds. Natural light is a popular choice, as it’s less harsh, but if your meeting room doesn’t have windows, use the appropriate artificial lighting to enhance your face.

Choose a background that looks professional, avoiding clutter and distractions. Find out whether your virtual presentation platform permits the use of virtual backgrounds, such as Zoom, or whether it can blur your background, as with Microsoft Teams.

It’s important to understand your technology in general, as nothing will spoil your presentation faster than a blip with the technical side. Have a dry run, so you’ll feel comfortable with the platform you’re using.

It’s preferable to have someone assist you with the tech during the actual meeting, allowing you to focus on your presentation. Make sure the camera is placed at eye-level – if it’s too low, you may appear to have a double chin if you’re continually looking down. If too high, it won’t seem like you’re talking directly to virtual delegates.

Being animated and enthusiastic will enhance a virtual presentation too. In fact, it’s even more important to be lively and grab delegates’ interest when you’re video-conferencing, as it’s easier for people at remote locations to just switch off when they’re looking at a computer screen.

Whether you’re presenting in-person or virtually, or even at a hybrid meeting merging both styles, remember it’s like giving a performance. People’s time is valuable, so make sure you create an authentic audience connection and don’t leave them feeling short-changed.

& Meetings offers a range of affordable meeting rooms and training rooms in London which are available for future hire. We’re taking bookings now for future meetings and will put in place the necessary measures to enhance COVID-19 safety procedures.

Give us a call now on 0800 073 0499 to book an affordable venue for your future events.

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17 tips for facial expressions in speeches and presentations

The importance of facial expressions in public speaking

When the topic of body language appears in presentation skills training, the question comes up “Where to put my hands while speaking?”

Mimic is discussed rarely, if at all, with the hint of having a smile on your face. This is a pity because facial expressions can support the message. When facial expressions aren’t right, they can cause damage. What does not fit the personality and role of the speaker is unintentionally funny, damages credibility, and distracts.

This article deals with what it is worth paying attention to as a speaker concerning facial expressions.

Body language, facial expressions, and public speaking

So facial expressions are no longer important, 17 tips for facial expressions in your speeches and presentations, just ask me personally, related articles.

In addition to the content of the speech, as a verbal part, the way of presentation and the non-verbal behavior are of particular importance. These include gestures, eye contact, eye direction, body tension, leg posture, volume, intonation, and, often forgotten, pauses. Pauses before a message produce tension and after a message, they let the message work. In modern rhetoric, facial expressions have become less important than in the past. A facial expression that is too pronounced quickly has a theatrical and posed effect on the audience.

Mimic is important because public speakers who want to convince have to be authentic. And that includes lively facial expressions. Instead of orienting the facial expressions to Asian theater masks or the pantomime from the pedestrian zone, Method-Acting delivers better results. If you mean what you say, this also includes the corresponding emotional states. If you experience inwardly with all your senses what you verbalize, then your face provides the appropriate facial expression anyway. At least as long as you haven’t stopped it with nerve poison against wrinkles.

Leave that deadpan expression to poker players and some politicians. A good presenter realizes that appropriate facial expressions are a significant part of effective communication. Facial expressions are often the key determinant of the meaning behind the message. The audience is watching a speaker’s face during a presentation. When you speak, your face tells more clearly than any other part of your body about your attitudes, feelings, and emotions.

Your impact as a speaker depends heavily on your body language . You probably have control over the words you speak, are you sure you have control over what you say with your body language?

1. Authentic, authentic, authentic

Effective body language supports the message and conveys a strong image of the speaker. Anything that does not fit the personality and role of a public speaker and the message will unintentionally appear funny, damage credibility, and distract from the content and message. Those who mean what they say can automatically display the appropriate facial expressions. This is a frequent topic in my presentation training . Few speakers know how they affect the audience. Professional analysis is very revealing here.

2. Smiling is contagious

Unfortunately, many people lose their lively facial expressions under the pressure of speaking in front of an audience. Their faces solidify into a mask. Free your face right at the beginning. For example, when you are welcoming the audience, smile!

With a smile or even a laugh, it is easier to build a bridge with other people. This looks open and friendly. A real smile comes from within and is based on the right mental attitude and not on a mask. Such a permanent grin looks different from a real smile, which is called a Duchenne smile . The Duchenne smile is named after Guillaume Duchenne , a French anatomist who studied many expressions of emotion, focusing on the smile of pure enjoyment. He identified the facial movements that make this genuine smile different from artificial types of smiles. A Duchenne smile is a natural smile of enjoyment, made by contracting the zygomatic major muscle and the orbicularis oculi muscle. In my words; the mouth, the eyes, and the wrinkles around the eyes are involved, and the smile, the cheeks lifting.

3. Emotions

It is the presenter’s connection to the words that can bring them to life for the audience. Experience inwardly intensively what you want to convey, and the facial expressions will reflect it. Less is more! Please do not grimace.

4. Lead with your gaze

The audience will register where you’re looking. In this way, you can direct the attention of the audience with your gaze. Look where the audience should look.

And be careful with misunderstandings. If you keep looking at the door, it will look as if you would like to escape.

5. Eye contact is connecting

If they don’t fit, they can undermine any of your words.

Good speakers know how important facial expressions are. Effective presenters engage one person at a time, focusing long enough to complete a natural phrase and watch it sink in for a moment. With a smile, they convey appreciation to the audience.

Keep looking at all faces, and be attentive. Return a smile. Use clues such as a frown as an occasion to repeat or inquire about a statement in other words.

6. Pulling up the corners of your mouth on one side

Some facial expressions can irritate. One-sided lifting of the corners of the mouth can be interpreted as a sign of superiority, and the speaker is then accused of arrogance or cynicism.

7. Enduring smile

A permanent smile seems artificial, complacent, or even debilitating. Speakers don’t do themselves any favors.

Such behavior is reminiscent of bad show presenters or used car salesmen from US films. If you smile without a break, you make your counterpart suspicious. Beware of bad facial expressions, i.e. a superimposed smile.

If there are moments during your speech when you want to make the audience think, then that doesn’t fit. When you put on an artificial smile, nobody takes you seriously.

8. A tense jaw

Someone who presses their teeth vigorously against each other may look angry and aggressive, or at least cramped.

9. Smiling and showing teeth

What is more common in the USA is more irritating in Germany, for example, than piranha smiles. Superficiality and an unfair sales mentality are easily assumed.

10. Grasping the nose or the mouth

Do not touch your nose, mouth, or chin during your speech. This is a classic sign of insecurity and is quickly perceived as negative by your audience.

Since Pinocchio this has been considered a sign of lies, and why should you voluntarily sow doubt?

11. Other delicate facial expressions

In my articles, Body Language Soothes or harms in delicate situations and 12 tips on how to promote confidence through body language, you will find advice on how body language can help and how it can hurt.

12. Adapt your facial expressions to the size of the group.

As your audience grows, your facial expressions should become more pronounced. If the audience in the last row is not able to read your face, your facial expression will be perceived as a neutral expression and thus as your lack of interest.

13. Explore the effect of facial expressions

The facial expression usually has a small part in the presentation, which is why its role tends to be underestimated. It plays an important role in convincing the speaker and the message. It is worth exploring the impact.

Using all the various muscles that precisely control the mouth, lips, eyes, nose, forehead, and jaw, the human face is estimated to be capable of more than 10,000 different expressions. Explore different ways to use facial expressions. Start with the most common facial expressions and emotions.

There are seven universally recognized emotions shown through facial expressions:

Regardless of culture, these expressions are the same all over the world. They may differ in intensity.

14. Observe your audience

Just as your facial expressions provide insight into your emotions, your audience’s facial expressions provide insight into their emotional world.

Read the facial expressions of your audience. If the audience’s expressions are expressionless, for example, there is a possibility that they are intellectually elsewhere because they are bored. Or their facial expressions convey joy and excitement, or they are eagerly receptive or…

By reading your audience’s facial expressions, you are better able to make spontaneous decisions and adjustments to capture attention.

15. Using a lectern or manuscript

Wherever your speech manuscript is located, whether as a pile of paper on the lectern or as key point cards in your hand, always avoid looking at the notes all the time. Learn from me how to keep in touch with the audience.

16. Practice, practice, practice

As with any presentation skill, facial expression requires practice to develop it to be both authentic and effective. Presenters who care deeply about their message tend to use their entire bodies to support the message.

Practice your presentation and the things you have experienced with me in front of a mirror to concentrate exclusively on your facial expressions during a rehearsal. While practicing in front of the mirror, see if your facial expressions convey the mood you want to create. If your face isn’t showing any emotion, stop, refocus, and do it again. This will help you to explore your expression playfully. The best way to do this is with professional support.

17. Support

As a professional speech coach , I will not practice masks with you but will point out potential misunderstandings and promote corresponding situations from within.

Preparation of important speeches and presentations

Those who do not speak are not heard, and even those who speak up are not always successful. There are a few more steps that need to be mastered.

Do you want to convince with your message and also as a personality? Then I will help you to prepare your speeches and presentations. You determine the scope. At least, I recommend a test run with professional feedback for you and your message. Then you will know how you and your content are perceived, what you should do, and what you should leave out, where there is potential. Why do you want to get such helpful feedback so late after your real performance? Then it is too late for adjustments. Benefit from the advantage. My definition of luck: Preparation meets opportunity.

You can best estimate for yourself where the effort is worthwhile concerning the expected benefit. Here you will find the fees for my support (communication, psychology, language, structure, voice, body language, storytelling, rhetorical means, media such as PowerPoint and Co., etc.)

You are not in Berlin right now? Then choose meetings with me via telephone or video support . Whereby, there are quite good reasons for a trip to Berlin .

By the way, many people suffer from such intense stage fright in front of an audience, and therefore their performance lags behind their possibilities. Too bad, because with my help performance in a good condition is possible. Just in case...

A good start: Professional feedback with suggestions for improvement

How persuasive are you and your messages in speeches and presentations? How good are you at the 111+ most important presentation skills? I have been analyzing speeches since 1998. After evaluating 14,375 speeches and presentations, and numerous mistakes of my own, most of which I only discovered after a delay, I can tell you exactly what works with which audience. Let me give you the feedback that will help you get ahead. You will receive essential feedback and recommendations, as well as the impulses you need to persuade your audience in concrete situations.

Are you interested? If so, here is how to get helpful feedback with recommendations for improving your speeches and presentations.

Please post any questions that may be of interest to other readers in the comments. Looking for professional help?

If you are interested in coaching, training or consulting, if you have organizational questions, or if you want to make an appointment, you can reach me best via this contact form (you can choose if you want to enter your personal data) or via e-mail ( [email protected] ). You can also reach me by phone at +49(0)30 864 213 68 or by cell phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in sessions, so please leave a message with your phone number in Germany. Please remember to be very specific about the reason for your call. I will get back to you as soon as possible. The privacy policy can be found here.

Transparency is important. That is why you will find answers to frequently asked questions already here , for example about me ( profile ), the services , the fees and getting to know me . If you like what you see, I look forward to working with you.

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What may cost the preparation of a presentation, which effort is justified?
Speak and read body language. How to convince your audience!
Presentation prep in Berlin and online with video in English and German

Professional impact analysis: How are you perceived by other people?

Trustworthy body language. Trust, dignity, and body language.
Body language: What can be read from the eyes? Not only wishes!
A travel companion for heroes

What do you pay attention to in facial expressions during conversations, speeches, and presentations?

Those are many factors.

You make an important point that if the subject you are speaking on does not excite you then it will not excite the audience. Listening to a speaker talks about something and you can tell that they have no passion, it will be incredibly difficult to be able to hold attention. The facial expression plays a big role in showing the enthusiasm. When you speak, your face – more clearly than any other part of your body – communicates to your audience your attitudes, feelings, and emotions.

What can facial expressions like microexpressions tell us?

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How do you actually affect people in conversations, speeches and presentations, in interviews? Professional feedback helps. What insights does an impact analysis offer you?

Present the benefits in the beginning of your pitch

There are many strategies to consider in opening your pitch. Think about it twice, because those first minutes can make or break you.

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One should choose the simplest explanation of a phenomenon, the one that requires the fewest leaps of logic. The more complex something is, the easier we should explain it.

Five fingers for a structured speech. Five-finger speech structure.

The five-finger speech structure step by step. Systematically build up statements, whether for speeches, presentations, or discussions.

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Stage fright is a common experience, most people know the queasy feeling as well as the sweaty fingers, and that is already unpleasant enough. But what if speech anxiety becomes a career killer?

Just read out speech manuscripts …

There are good speechwriters. But what value has the best manuscript, when the performance is uncharitable? Unfortunately, in the end, the cupcakes are the highlight! An important speech deserves preparation, rehearsals, …

Create an excellent speech or presentation as a masterpiece

Create an excellent speech or presentation. It will bring you forward as a presenter. Every speaker should make a brilliant speech at least once in his life. The effect goes far beyond the event because the experience becomes a mental reference. Such an experience will change you as a speaker. Create your rhetorical masterpiece. Here is how to do it.

Beware of manipulation: Intentional mirroring in conversations

Intentional mirroring is the deliberate imitation of other people to make them feel good. It serves to promote rapport and can also be used against the interests of the mirrored.

Being right at all costs. The price we pay for needing to be right.

Persuading without arguments, assertiveness, winning without consideration, knockout by nasty tricks, black magic, manipulating. It is a coveted feeling to be right.

Grounding for presence and confidence in speeches and presentations

Use grounding for presence and a feeling confident in speeches and presentations. More than just a remedy for stage fright.

Body language: What can actually be read from the eyes? Not only wishes!

What can be read from the eyes? More than wishes! The eyes have a big part in human facial expressions. There is a reason why the eyes are called the mirror of the soul. They reveal a lot about our feelings and thoughts, no matter if we want it or not. Eyes can smile, radiate joy, permeate, agree, question, doubt or reject. Learn to read body language.

15 tips on how to stand up for your conviction: Be brave, speak up!

Some people have an opinion that deserves attention. Often, however, this opinion is not heard. Then it is time to decide whether to keep it that way or to share the point of view more clearly with others. Not everyone dares this step. What about you?

20 tips for humor in speeches and presentations

Do you want the attention of your audience? Humorously move your audience before the seat hurts. Humor relaxes. It resolves tense, stressful situations. Humor has some positive effects. Appropriate humor can be used effectively in many situations. Find out what is worth paying attention to.

This article is a short excerpt from the more comprehensive course materials my clients receive in group or individual training or coaching .

Published: June 27, 2019 Author: Karsten Noack Revision: October 6, 2021 Translation: ./. German version: https://www.karstennoack.de/rhetorik-mimik-koerpersprache/ K: H: T: RR #124710

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Complete Guide for Effective Presentations, with Examples

July 9, 2018 - Dom Barnard

During a presentation you aim to look confident, enthusiastic and natural. You’ll need more than good words and content to achieve this – your delivery plays a significant part. In this article, we discuss various techniques that can be used to deliver an effective presentation.

Effective presentations

Think about if you were in the audience, what would:

Get you to focus and listen
Make you understand
Activate your imagination
Persuade you

Providing the audience with interesting information is not enough to achieve these aims – you need to ensure that the way you present is stimulating and engaging. If it’s not, you’ll lose the audience’s interest and they’ll stop listening.

Tips for an Effective Presentation

Professional public speakers spend hours creating and practicing presentations. These are the delivery techniques they consider:

Keep it simple

You shouldn’t overwhelm your audience with information – ensure that you’re clear, concise and that you get to the point so they can understand your message.

Have a maximum of three main points and state them at the beginning, before you explain them in more depth, and then state them at the end so the audience will at least remember these points.

If some of your content doesn’t contribute to your key message then cut it out. Also avoid using too many statistics and technical terminology.

Connect with your audience

One of the greatest difficulties when delivering a presentation is connecting with the audience. If you don’t connect with them it will seem as though you’re talking to an empty room.

Trying to make contact with the audience makes them feel like they’re part of the presentation which encourages them to listen and it shows that you want to speak to them.

Asking the audience questions during a presentation

Eye contact and smile

Avoiding eye contact is uncomfortable because it make you look insecure. When you maintain eye contact the audience feels like you’re speaking to them personally. If this is something you struggle with, try looking at people’s foreheads as it gives the impression of making eye contact.

Try to cover all sections of the audience and don’t move on to the next person too quickly as you will look nervous.

Smiling also helps with rapport and it reduces your nerves because you’ll feel less like you’re talking to group of faceless people. Make sure you don’t turn the lights down too much before your presentation so you can all clearly see each other.

Body language

Be aware of your body language and use it to connect:

Keep your arms uncrossed so your body language is more open .
Match your facial expressions with what you’re saying.
Avoid fidgeting and displaying nervous habits, such as, rocking on your feet.
You may need to glance at the computer slide or a visual aid but make sure you predominantly face the audience.
Emphasise points by using hand gestures but use them sparingly – too little and they’ll awkwardly sit at your side, too much and you’ll be distracting and look nervous.
Vary your gestures so you don’t look robotic.
Maintain a straight posture.
Be aware of cultural differences .

Move around

Avoid standing behind the lectern or computer because you need to reduce the distance and barriers between yourself and the audience. Use movement to increase the audience’s interest and make it easier to follow your presentation.

A common technique for incorporating movement into your presentation is to:

Start your introduction by standing in the centre of the stage.
For your first point you stand on the left side of the stage.
You discuss your second point from the centre again.
You stand on the right side of the stage for your third point.
The conclusion occurs in the centre.

Watch 3 examples of good and bad movement while presenting

Example: Movement while presenting

Your movement at the front of the class and amongst the listeners can help with engagement. Think about which of these three speakers maintains the attention of their audience for longer, and what they are doing differently to each other.

Speak with the audience

You can conduct polls using your audience or ask questions to make them think and feel invested in your presentation. There are three different types of questions:

Direct questions require an answer: “What would you do in this situation?” These are mentally stimulating for the audience. You can pass a microphone around and let the audience come to your desired solution.

Rhetorical questions do not require answers, they are often used to emphasises an idea or point: “Is the Pope catholic?

Loaded questions contain an unjustified assumption made to prompt the audience into providing a particular answer which you can then correct to support your point: You may ask “Why does your wonderful company have such a low incidence of mental health problems?” The audience will generally answer that they’re happy.

After receiving the answers you could then say “Actually it’s because people are still unwilling and too embarrassed to seek help for mental health issues at work etc.”

Be specific with your language

Make the audience feel as though you are speaking to each member individually by using “you” and “your.”

For example: asking “Do you want to lose weight without feeling hungry?” would be more effective than asking “Does anyone here want to lost weight without feeling hungry?” when delivering your presentation. You can also increase solidarity by using “we”, “us” etc – it makes the audience think “we’re in this together”.

Be flexible

Be prepared to adapt to the situation at the time, for example, if the audience seems bored you can omit details and go through the material faster, if they are confused then you will need to come up with more examples on the spot for clarification. This doesn’t mean that you weren’t prepared because you can’t predict everything.

Vocal variety

How you say something is just as is important as the content of your speech – arguably, more so.

For example, if an individual presented on a topic very enthusiastically the audience would probably enjoy this compared to someone who covered more points but mumbled into their notes.

Adapt your voice depending on what are you’re saying – if you want to highlight something then raise your voice or lower it for intensity. Communicate emotion by using your voice.
Avoid speaking in monotone as you will look uninterested and the audience will lose interest.
Take time to pronounce every word carefully.
Raise your pitch when asking questions and lower it when you want to sound severe.
Sound enthusiastic – the more you sound like you care about the topic, the more the audience will listen. Smiling and pace can help with this.
Speak loudly and clearly – think about projecting your voice to the back of the room.
Speak at a pace that’s easy to follow . If you’re too fast or too slow it will be difficult for the audience to understand what you’re saying and it’s also frustrating. Subtly fasten the pace to show enthusiasm and slow down for emphasis, thoughtfulness or caution.

Prior to the presentation, ensure that you prepare your vocal chords :

You could read aloud a book that requires vocal variety, such as, a children’s book.
Avoid dairy and eating or drinking anything too sugary beforehand as mucus can build-up leading to frequent throat clearing.
Don’t drink anything too cold before you present as this can constrict your throat which affects vocal quality.
Some people suggest a warm cup of tea beforehand to relax the throat.

Practice Presentation Skills

Improve your public speaking and presentation skills by practicing them in realistic environments, with automated feedback on performance. Learn More

Pause to breathe

When you’re anxious your breathing will become quick and shallow which will affect the control you have on your voice. This can consequently make you feel more nervous. You want to breathe steadily and deeply so before you start speaking take some deep breaths or implement controlled breathing.

Controlled breathing is a common technique that helps slow down your breathing to normal thus reducing your anxiety. If you think this may be useful practice with these steps:

Sit down in an upright position as it easier for your lungs to fill with air
Breathe in through your nose and into your abdomen for four seconds
Hold this breathe for two seconds
Breathe out through your nose for six seconds
Wait a few seconds before inhaling and repeating the cycle

It takes practice to master this technique but once you get used to it you may want to implement it directly before your presentation.

Take a deep breath when delivering a presentation

Completely filling your lungs during a pause will ensure you reach a greater vocal range.

During the presentation delivery, if you notice that you’re speaking too quickly then pause and breathe. This won’t look strange – it will appear as though you’re giving thought to what you’re saying. You can also strategically plan some of your pauses, such as after questions and at the end of sections, because this will give you a chance to calm down and it will also give the audience an opportunity to think and reflect.

Pausing will also help you avoid filler words , such as, “um” as well which can make you sound unsure.

10 Effective Ways to use Pauses in your Speech

Strong opening

The first five minutes are vital to engage the audience and get them listening to you. You could start with a story to highlight why your topic is significant.

For example, if the topic is on the benefits of pets on physical and psychological health, you could present a story or a study about an individual whose quality of life significantly improved after being given a dog. The audience is more likely to respond better to this and remember this story than a list of facts.

Example: Which presentation intro keeps you engaged?

Watch 5 different presentation introductions, from both virtual and in-person events. Notice how it can only take a few seconds to decide if you want to keep listening or switch off. For the good introductions, what about them keeps you engaged?

More experienced and confident public speakers use humour in their presentations. The audience will be incredibly engaged if you make them laugh but caution must be exercised when using humour because a joke can be misinterpreted and even offend the audience.

Only use jokes if you’re confident with this technique, it has been successful in the past and it’s suitable for the situation.

Stories and anecdotes

Use stories whenever you can and judge whether you can tell a story about yourself because the audience are even more interested in seeing the human side of you.

Consider telling a story about a mistake you made, for example, perhaps you froze up during an important presentation when you were 25, or maybe life wasn’t going well for you in the past – if relevant to your presentation’s aim. People will relate to this as we have all experienced mistakes and failures. The more the audience relates to you, the more likely they will remain engaged.

These stories can also be told in a humorous way if it makes you feel more comfortable and because you’re disclosing a personal story there is less chance of misinterpretation compared to telling a joke.

Anecdotes are especially valuable for your introduction and between different sections of the presentation because they engage the audience. Ensure that you plan the stories thoroughly beforehand and that they are not too long.

Focus on the audience’s needs

Even though your aim is to persuade the audience, they must also get something helpful from the presentation. Provide the audience with value by giving them useful information, tactics, tips etc. They’re more likely to warm to you and trust you if you’re sharing valuable information with them.

You could also highlight their pain point. For example, you might ask “Have you found it difficult to stick to a healthy diet?” The audience will now want to remain engaged because they want to know the solution and the opportunities that you’re offering.

Use visual aids

Visual aids are items of a visual manner, such as graphs, photographs, video clips etc used in addition to spoken information. Visual aids are chosen depending on their purpose, for example, you may want to:

Summarise information.
Reduce the amount of spoken words, for example, you may show a graph of your results rather than reading them out.
Clarify and show examples.
Create more of an impact. You must consider what type of impact you want to make beforehand – do you want the audience to be sad, happy, angry etc?
Emphasise what you’re saying.
Make a point memorable.
Enhance your credibility.
Engage the audience and maintain their interest.
Make something easier for the audience to understand.

Visual aids being used during a presentation

Some general tips for using visual aids :

Think about how can a visual aid can support your message. What do you want the audience to do?
Ensure that your visual aid follows what you’re saying or this will confuse the audience.
Avoid cluttering the image as it may look messy and unclear.
Visual aids must be clear, concise and of a high quality.
Keep the style consistent, such as, the same font, colours, positions etc
Use graphs and charts to present data.
The audience should not be trying to read and listen at the same time – use visual aids to highlight your points.
One message per visual aid, for example, on a slide there should only be one key point.
Use visual aids in moderation – they are additions meant to emphasise and support main points.
Ensure that your presentation still works without your visual aids in case of technical problems.

10-20-30 slideshow rule

Slideshows are widely used for presentations because it’s easy to create attractive and professional presentations using them. Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a 10-20-30 rule :

There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

If you want to give the audience more information you can provide them with partially completed handouts or give them the handouts after you’ve delivered the presentation.

Keep a drink nearby

Have something to drink when you’re on stage, preferably water at room temperature. This will help maintain your vocal quality and having a sip is a subtle way of introducing pauses.

Practice, practice, practice

If you are very familiar with the content of your presentation, your audience will perceive you as confident and you’ll be more persuasive.

Don’t just read the presentation through – practice everything, including your transitions and using your visual aids.
Stand up and speak it aloud, in an engaging manner, as though you were presenting to an audience.
Ensure that you practice your body language and gesturing.
Use VR to practice in a realistic environment .
Practice in front of others and get their feedback.
Freely improvise so you’ll sound more natural on the day. Don’t learn your presentation verbatim because you will sound uninterested and if you lose focus then you may forget everything.
Create cards to use as cues – one card should be used for one key idea. Write down brief notes or key words and ensure that the cards are physically connected so the order cannot be lost. Visual prompts can also be used as cues.

This video shows how you can practice presentations in virtual reality. See our VR training courses .

Two courses where you can practice your presentations in interactive exercises:

Essential Public Speaking
How to Present over Video

Try these different presentation delivery methods to see which ones you prefer and which need to be improved. The most important factor is to feel comfortable during the presentation as the delivery is likely to be better.

Remember that the audience are generally on your side – they want you to do well so present with confidence.

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Blog Data Visualization 120+ Presentation Ideas, Topics & Example

120+ Presentation Ideas, Topics & Example

Written by: Ryan McCready May 08, 2023

Best Presentation Ideas, Design Tips & Examples

Did you know that 46% of people can’t sit through a presentation without losing focus?

That’s why I wanted to learn how to make a presentation that will captivate an audience. After looking at hundreds of different authors, topics and designs, I’ve assembled over 100 presentation ideas and tips on how to design a compelling presentation for:

Social media
Online courses
Pitch decks
Lead generation

In this blog, you’ll find 120+ presentation ideas, design tips and examples to help you create an awesome presentations slide deck for your next presentation.

To start off, here’s a video on the 10 essential presentation design tips to make sure that your presentations don’t fall under the YAWN category.

1. Use a minimalist presentation theme

CREATE THIS PRESENTATION TEMPLATE

The best designs can also be some of the simplest you see. In the Airbnb pitch deck below, they use a minimalist color scheme and font selection.

A minimalist design is sleek, organized and places the most important thing in focus: your information. There are no distracting stock images, icons, or content. Everything on this unique presentation feels like it belongs and works together perfectly.

Learn how to customize this template:

2. Use a consistent design motif throughout your presentation

Here’s a go-to tip to for a cohesive presentation design: use a design motif. The motif could be a recurring shape (like circles, lines or arrows) or symbol (like a leaf for “growth” or a mountain for “goals”). For more ideas, check out our guide to common symbols and meanings used in design .

For example, this presentation template uses circles as a design motif. The same circle icon is used in three different colors to add a bubbly touch to the design. The team photos are also incorporated using circle frames:

3. Use an eye-catching presentation background image

Photography Creative Presentation Ideas copy

Like with any type of design work, you should want to catch the eye of your audience. In a presentation, this should be done from the beginning with a compelling background image or a color gradient.

In this presentation template, the creators were able to do just that with a landscape photo. When a presentation like this is seen on social media, during a webinar or in person, your audience will definitely listen up.

4. Visualize your points with icons

Storytelling Business Presentation Ideas

Icons are the perfect visuals to include in presentations. They’re compact and can convey a concept to your audience at a glance. You can even combine multiple icons to create custom illustrations for your slides.

Use the Icon Search in Venngage to find illustrated and flat icons:

5. Use a black & white color scheme for a corporate presentation design

In the presentation below there are only two colors used: black and white. Now, you might be worried that only using two colors is boring, but it all comes down to balance.

Minimalist White Business Presentation Ideas

Playing off the ideas of classic minimalism, the designer made this presentation look sleek and professional. And now your content can be the main attraction of your presentation as well!

6. Repurpose your slide deck into an infographic

OfficeVibe Creative Illustrated Presentation Ideas

Different types of presentations serve different purposes and sometimes it helps to work smarter, not harder when you are creating a unique presentation. In fact, the spacing, layout, and style used in this presentation makes it easy to repurpose the same images into an infographic.

OfficeVibe Creative Marketing Presentation Ideas

This allows you to create two unique pieces of content from one idea! Which is exactly what Officevibe did .

Join Venngage’s CEO, Eugene Woo, to learn how you can design impactful infographics that will help maintain trust, increase productivity and inspire action in your team.

7. Break your genre mold for a fun presentation idea

SEMRush Content Marketing Presentation Ideas

When I first clicked on this creative presentation from SEMrush, I was not expecting to be transported into a comic book. I’m glad I clicked because it may be the most unique slide deck I have ever seen. Going this extreme with your presentation ideas may seem a bit risky, but to be able to break the mold in this age of cookie-cutter presentations is worth it.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15 interactive presentation ideas to enhance interactivity and engagement.

8. Make your presentation cover slide count

As I was scrolling through all of the presentations, this one made me stop in my tracks. It could be that I have a life-long love of Star Wars, or it could be that their presentation cover slide was designed to do just that: grab your attention. That’s why you should not stick with a boring, text-only title slide. Don’t be afraid to use icons and illustrations to make a statement.

9. Alternate slide layouts to keep your presentation engaging

Keeping your audience engaged throughout an entire presentation is hard, even if you have been working on your presentation skills . No one wants to look at slides that look exactly the same for an hour. But on the other hand, you can’t create a unique masterpiece for each slide.

Creative Real Estate Marketing Presentation Ideas

That’s why I’m very impressed with what the designers did in the presentation example above. They use a consistent visual theme on each slide, but alternate between vertical and horizontal orientations.

The swapping of orientations will show people that the presentation is progressing nicely. It can help you make a strong, almost physical, distinction between ideas, sections or topics.

10. Make your audience laugh, or at least chuckle

Modern Company Branding Presentation Ideas

Sometimes you need to not take your business presentations too seriously. Not sure what I mean? Go check out slide number 10 on this slide deck below.

If you did not actually laugh out loud, then I don’t know what to tell you. Small illustrated embellishments can be very powerful because they evoke an emotional response and to gain your audience’s trust.

Did you know 70% of employees think that giving a good presentation is an essential workplace skill? Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

11. Supplement your presentation with printed materials

Printed takeaways (such as brochures and business cards ) give audience members a chance to take home the most important elements of your presentation in a format they can easily access without using a computer. Make sure you brand these materials in a way that’s visually consistent with your slide deck, with the same color scheme, icons, and other iconic features; otherwise, your recipients will just end up scratching their heads.

If you’re giving people multiple materials, try packaging them all into one convenient presentation folder. There are over 100 styles with a wide range of custom options, so feel free to get creative and make your folder stand out. Sometimes a unique die cut or an unusual stock is all you need to make something truly memorable. Here are some brochure templates to get you started.

12. Only use one chart or graphic per slide

Having too much information on a slide is the easiest way to lose the focus of your audience. This is especially common when people are using graphs, charts or tables .

In this creative slide deck, the author made sure to only include one focal point per slide, and I applaud them for it. I know this may sound like a simple presentation tip, but I have seen many people lose their audience because the slides are too complex.

13. Keep your employee engagement presentations light

Sometimes you need to get away from stuffy, professional presentation ideas to capture your audience’s attention. In this case, Officevibe used some very colorful and playful illustrations to stand out from the crowd.

I mean, who could not love the plant with a face on slide number 9? And if you want to see some more icons and illustrations like this, be sure to check out our article on how to tell a story with icons.

14. Feature a map when talking about locations

Purple Startup Pitch Deck Presentation Ideas

Including a map in your creative presentations is a fantastic idea! Not only do they make an interesting focal point for your slide layout, they also make location-based information easier to understand.

This cool presentation example by our pro designers at Venngage uses maps to visualize information. This map both dominates the screen, and also displays all the locations being covered.

15. Use a font that is large and in charge

Bold Content Marketing Presentation Ideas

If you are presenting to a small group or a packed stadium, make sure your audience can see your text! Use a large and in charge font that can be read from even the nosebleed seats.

Honestly, you really never know where your unique presentation will be seen. It could be seen in a conference room or conference hall, and everything in between. Be ready to present almost anywhere with a bold and easy to read font.

16. Use pop culture references to build a fun presentation

Using a meme or pop culture reference is another way that you can jive with your audience. It can be used to quickly get a point across without saying a word or create a moment that you can connect with the room. For example in this presentation, they used Napoleon Dynamite to give the audience feelings of nostalgia.

17. Use more than one font weight on your presentation cover slide

Just like you would never use one font on an infographic, you should never use just one font on your presentation (for more tips, read our guide on how to choose fonts ). In this presentation example from HubSpot, they use a bunch of different font weights to add emphasis to key words and ideas.

As you can see, they use a bold font on the presentation cover to bring attention to Steve Jobs name. This makes it easy for the audience to know what your presentation is going to be about from the beginning as well.

18. Use a color theme for each idea

Color is another extremely powerful nonverbal tool that you can use to guide your audience. By using a different color for each section of your creative presentation, Dell is able to clearly indicate when they are switching points or ideas. Going from green to orange, and even red almost effortlessly.

This is a great way to design a list, guide, or a how-to presentation as well. And each color can be assigned to a different step or number with ease.

Need help picking the perfect color palette? Start here !

19. Use illustrations instead of pictures

An easy way to keep your design consistent throughout your unique presentation is to use illustrations like in this slide deck by Domo.

They used illustrations instead of pictures to show off their subject on slide numbers 4-10 and it looks fantastic. This will ensure that the audience focuses on the content, instead of just the photo they could have used.

It also helps that illustrations are a top design trend for 2020 .

20. Use contrasting colors to compare two perspectives or sides of an argument

Contrasting colors can be used to quickly show each side of topic or an argument. For example in this presentation, they use this trick to show the difference between their company and the competition.

Simple Product Comparison Presentation Ideas

They use color very effectively in this example to show their company is better, in a nonverbal way. With a lighter color and illustrated icons, the company is able to position them as the better choice. All without saying a word.

Now if they would have used similar colors, or a single color the effect wouldn’t have been as strong or noticeable.

21. Include your own personal interests

Innovative Business Tech Presentation Ideas

This example is one of the most interesting and cool presentations I have seen in awhile, so I suggest checking out the entire thing. The creator inserts a bunch of his personal interests into the slide to make his presentation about education fun and relatable. And they even use a Super Mario Bros inspired presentation cover, so you know it has to be fantastic!

22. Try to stick to groups of three

How many major ideas should be present on your presentation aid? Never break your presentation layout down into anything more than thirds. This means there should be at most three columns, three icons, three ideas and so on. A great example of this idea starts on slide number 9 in this slide deck and continues throughout the rest of the presentation.

Here is a great three columned slide template to get started with.

23. Add a timeline to help visualize ideas

One of the best ways to visualize a complex process or historical event is to use a timeline presentation. A list of all the steps or events is just not going to cut it in a professional setting. You need to find an engaging way to visualize the information.

Take the presentation example above, where they outline the rise and fall of Athens in a visually stimulating way.

24. Label your graphs & charts

Creative Data Visualization Presentation Ideas

If the people at Pollen VC had not added those annotations to the graphs on slide number 5, I would have definitely not known what to make of that graph.

But when you combine the visuals on a graph with descriptive text, the graph is able to paint a picture for your audience. So make your graphs easy to understand by annotating them (this is a chart design best practice ).

Create a free graph right here, right now!

25. White font over pictures just works

There is a reason that you see so many quotes or sayings in a white font that are then overlaid on an image. That it is because it just works in so many situations and the text is very easy to read on any image.

If you do not believe me, look at the slide deck example above where they use a white font with a few different fonts and about 100 images. Plus the presentation template is chocked full of other tips on how to create a winning slideshow.

26. Color code your points across the whole presentation

Creative Tech Startup Presentation Ideas

Here is another example of a presentation that uses color to keep their points organized. In this case, they use 10 different pastel colors to match the 10 different tips for employee engagement.

Illustrated Tech Business Presentation Ideas

Check out our guide for how to pick the best colors for your visuals .

27. Use a simple flow chart to break down a process

If you’re a fan of the movie Step Brothers , you may have heard of Prestige Worldwide before. In this fun presentation example they are back to sell you on their business model and growth plans.

This time, the presentation will be effective because it actually talks about what the business does.

Colorful Marketing Event Presentation Ideas

Instead of making a music video, they use a helpful flowchart template to explain their business model. I would recommend following their lead and creating a dynamic flow chart to visually break down any process. Try making your own flowchart with Venngage.

28. Make your slide deck mobile friendly

Globoforce Red Human Resources Presentation Ideas

As more people move to mobile as their main device each year, making your presentations mobile-friendly is becoming increasingly important. This means that the text is large and there aren’t too many small details, so everything can scale down. Just like in this presentation example from the creators at Globoforce.

29. Don’t be afraid to include too many examples

With Company Product Development Presentation Ideas

If you are presenting a complex idea to a group, especially a large audience, I would recommend having a ton of good examples. Now, I would try not to overdo it, but having too many it is better than having too few.

In this creative presentation, the people at With Company spend about 20 slides just giving great examples of prototyping. It doesn’t feel too repetitive because they all are useful and informative examples.

30. Use consistent visual styles for an elegant presentation design

Black Professional Business Presentation Ideas

I have already written extensively about using icons in all of your design projects . I haven’t talked as much about matching icons to your presentation template.

Modern Business Marketing Presentation Ideas copy

But that’s just as important, especially if you want to create a professional presentation for your audience.

As you can see in the example above, the designer used minimalist icons that fit the slide designs. All of the other graphics, charts and visual elements fit together nicely as well.

Plus the icons don’t distract from the content, which could ruin a stellar presentation.

31. Use a consistent presentation layout

Bannersnack Graphic Design Presentation Ideas

In this example from Bannersnack, they use a consistent layout on each of their slides to help with the flow by using the same margins and text layout.

Bannersnack Modern Design Presentation Ideas

It’s a solid presentation example because they help the user know where to look immediately. It may seem like they are playing it safe, but anything that can speed up the time it takes for a user to read the content of the slides, the better.

32. Use loud colors as much as possible

Colorful Creative Tech Presentation Ideas

This is one of my favorite presentations because of the highlighter yellow they chose to use as their main color. It is actually very similar to one that I saw presented live a few years ago and I have used this same approach in a few presentations ideas of my own.

33. Pull your design motif from your content

Creative Education Workshop Presentation Ideas

If you are talking about an interesting topic, why not use the topic as the main design motif in your creative slide deck? For example, in this presentation about sketchbooks, the creator uses a sketchy, handwritten motif. It is something simple that helps the audience connect with the topic. Plus, it allows you to include a ton of great examples.

34. Utilize a call & answer cadence

Simple White Marketing Presentation Ideas

In this SlideShare about how to create a presentation, Peter Zvirinsky uses a two-step process to present a point. First, he presents the header presentation tip in a speech bubble. Then he shows a supporting point in a responding speech bubble. This gives the presentation a conversational flow.

35. Repurpose ebook content into a creative presentation

This slide deck was adapted perfectly from a Seth Godin ebook into the presentation example you see above. In the slide deck, they take a piece of content that would usually take a while to read and cut it down to a few minutes. Just remember to include only the most important ideas, and try to present them in a fresh way.

36. Add a timed outline to your presentation

Simple Blue Monthly Business Presentation Ideas

We have already covered how important it is to have a table of contents in your slides but this takes it a bit further. On the second slide of the presentation below, the creator added how long each of the slides should take.

White Minimalist Business Presentation Ideas

This is great because it helps your audience know the pace the presentation will take and will help keep them engaged. It also will help them identify the most important and in-depth parts of the presentation from the beginning.

37. Use a “next steps” slide to direct your audience

One of the worst things you can do as a presenter is to leave your audience without any idea of what to do next. A presentation should never just end because you ran out of slides.

Blue Creative Gradient Presentation Ideas

Instead, use a conclusion or “next steps” slide like in the example above to finish your presentation. Sum up some of your main points, tell your audience where they can get more information, and push them to take action.

38. Go a bit crazy with the design

Velocity Partners Simple White Presentation Ideas

Sometimes you need to throw convention to the wind to create something unforgettable. This presentation from Velocity Partners does just that, and I think it is one of my favorite ones from this entire roundup.

Velocity Partners Simple Tech Presentation Ideas

They use unconventional typography, quirky icons, and unusual presentation layout to make each slide surprising.

39. Make your slide deck easy to share

Simple Content Marketing Presentation Ideas

If you are looking to get a lot of eyes on your presentation I would make sure people will want to share it on social media. How do you do that? By presenting new and interesting value. This means your content needs to answer a common question and your design needs to be clutter-free. For example, look at this very social media-friendly. The slides are simple and answer questions directly.

40. Use shapes to integrate your photos into the slides

Want to include a bunch of images in your presentation? I say do it!

Now most of the time you would add a raw image directly to your slide. However, if you want to present images in a professional way I would recommend using an image frame .

Like in the example above, you can use these frame to create a collage of images almost instantly. Or provide a similar visual theme to all of your slides.

Overall, I believe it’s a great way to add a new visual component to your presentation.

41. Hijack someone’s influence in your marketing slides

Creative Social Media Presentation Ideas

If you are stuck in the brainstorming phase of your presentation, focusing on a brand or influencer is a great place to start. It could be a case study, a collection of ideas or just some quotes from the influencer. But what makes it effective is that the audience knows the influencer and trusts them. And you are able to hijack their awareness or influence.

42. Put y our logo on every slide

Moz Business Marketing Presentation Ideas

Whether you have a brand as powerful as Moz, or you are just getting started, you should always have your logo on each slide. You really never know where a presentation is going to end up–or what parts of it will! In this presentation template, Moz does a good job of including their branding and such to get others interested in Moz Local. Don’t have a logo yet? Our logo design tips will help you create a logo that’s iconic and will stand the test of time.

43. Lead your audience to it

In this example, the creator uses something very similar to the call and answer approach I mentioned above, but with a little twist. Instead of just throwing all the info up at once, they use three slides to build to a particular point and include a subtle call to action in the third slide.

44. Make visuals the focal point of your presentation slides

If you haven’t noticed, illustrated icons are having a revival in 2020 and beyond. This is likely because minimalist icons dominated the design world for the past decade. And now people want something new.

Brands also like using illustrated icons because they are seen as genuine and fun.

And because they are so eye-catching you can use them as focal points in your presentation slides. Just like they did in the creative presentation example above.

Picking the perfect icon is tough, learn how you can use infographic icons like a pro.

45. Use a quirky presentation theme

Animation Ninja Funny Tech Presentation Ideas

In this slide deck, the authors show you how to become an Animation Ninja…and they use ninja graphics and icons extensively. This caught my eye immediately because of the amount of work that I knew was behind this. It takes a lot of time and effort to line all of the content and graphic up to create a cohesive theme, but the payoff can be massively worth it.

46. Use a consistent background image

Simple Modern Business Presentation Ideas

I am a big fan of the way that Aleyda Solís uses only a single presentation background image throughout her presentation.

By using this tactic the audience is able to focus on what is happening in the foreground. Plus it gives the whole presentation a different feel than all the other ones I have looked at.

47. Summarize your points at the end

Deanta Data Driven Marketing Presentation Ideas

It’s a good idea to summarize your points before you end your presentation , especially if you’ve covered a lot of information. In this presentation example, Deanta summarizes exactly what they do on slide numbers 16-18. They also provide their contact information in case their audience has any more questions. I think that every presentation should use this same approach, especially the ones you are presenting outside of your company.

48. Use a minimalist presentation template

QuickBooks Minimalist Presentation Ideas

This slide deck from QuickBooks uses a minimalist theme to help the audience focus on what is important, the content.

QuickBooks White Simple Presentation Ideas

There were only five colors used in the entire presentation and the graphics were simple line drawings. This made it easy to read and very pleasing to the eyes.

49. Split your slides length-wise

Here is a simple template you can use to separate your headers, or main points, from your body text in a presentation.

Minimalist White Startup Presentation Ideas

Instead of using a solid presentation background, split the slide in half like Sequoia did in their slide deck. They used their brand color for the title portion and a neutral white for the supporting content.

Use this company report template to create a very similar slide right now!

50. Embrace a bold color scheme throughout your presentation

Colorful Modern Creative Presentation Ideas

My favorite part of the creative presentation example above is the use of complementary colors in each slide. As you can see, not one of the slides use the same color scheme but they all feel related connected.

This approach can be used to make your presentation visually unique, without abandoning a cohesive theme or idea.

51. Put text in the top left corner

Simple Orange Business Presentation Ideas

English speakers will instinctively try to read text from a top to bottom, left to right orientation. I would recommend using a left alignment for your text and adding additional things from top to bottom, just like Aaron Irizarry did in this presentation layout.

52. Break up your tables

Intuit Financial Business Presentation Ideas

A plain table with a white background with black or gray lines are difficult to read on a computer screen, so why would you create one for viewing on a large presentation screen? You shouldn’t!

Instead, follow Intuit’s lead and break up the rows with a bit of color. This applies to data visualization in general , but think it is even more important when it comes to presentations.

53. Present connected information in a visually similar way

Yellow Startup Pitch Deck Presentation Ideas

In this startup pitch presentation example, they have a ton of information to get through. But they present their most important slides, the problem and solution, in a visually similar way.

Yellow Creative Startup Presentation Ideas

By using a similar layout on each slide, the audience will be able to quickly make a connection. If you want to present two connected pieces of information, use this tactic.

Yellow Modern Startup Presentation Ideas

From the font to the layout, it’s all basically the same. The main message they’re trying to impart is a lot more impactful to the reader.

If they would have used two wildly different presentation layouts, the message may have been lost.

54. Roundup expert tips into one presentation

If you are looking for useful insights into the topic of your presentation, talk to some influencers in your niche. These are called “expert roundups” in the content marketing world and they are incredibly shareable.

Plus, they are pretty easy to create and have a great shelf life. In the example above, we talked to a gaggle of marketing experts about what makes a SlideShare great.

55. Use bold & brash colors throughout

Gradient SEO Marketing Presentation Ideas

B old colors usually make your presentation template a lot easier to read and remember. Like at this slide deck made by our talented designers, which doesn’t shy away from bright, bold colors.

Want to pick a perfect color palette for your presentation? Read this blog on the do’s and don’ts of infographic color selection .

56. Make your graphs easy to read & interpret

It should not require a Master’s degree in statistics to understand the graphs that someone uses in a presentation. Instead, the axis should be easy to read, the colors should enforce the point, and the data should be clearly plotted.

For example, in this presentation on slide numbers 14 and 25, the graphs nail all of those tips perfectly.

57. Condense your presentation into a memorable line

If you can, try condensing your information into a simple one-liner to help the message stick with your audience. In slide number 36 of this presentation, Mika Aldaba does just that and shows that “Facts + Feelings = Data Storytelling.”

He does this again a few times throughout the presentation with other memorable one-liners.

58. Bring attention to important figures with colorful icons

Blue Investor Pitch Deck Presentation Idea

If you’re including a figure or number on your slides, I’m guessing you want the audience to actually see it.

That’s why I would recommend using an icon or graphic to highlight that figure. Maybe use a color or icon that isn’t used anywhere else in the presentation to make sure it really jumps off the screen.

Colorful Blue Yellow Investor Presentation Idea copy

In the presentation example above, all that’s used is a simple circle to make each figure a focal point. It’s really that easy, but many people leave it out of their presentations.

59. Anchor Your Text With Icons

Studio Ninja Creative Gradient Presentation Ideas

Having your text or content floating out in the white space of your presentation is not a good look.

Instead, you should use anchor icons to give the text something to hold onto and draw the audience’s eye. If you need some examples of good anchor icons, check out slide numbers 4, 7 and 9 in this presentation example.

60. Add semi-opaque lettering as a presentation background

A neat way to keep your slide deck organized is to number your slides or points using semi-opaque lettering in the background.

Stinson Creative Illustrated Presentation Ideas

Then, place your slide content on top of the opaque lettering. This helps your audience know that you are on the same point or idea, plus it just looks really good when done right.

61. Use simple or minimalist borders

Transparent Orange Business Presentation Ideas

An easy way to class up your slides is to put a border around your text. Take this presentation from Venngage that uses a couple of different types of borders to make their slides look professional.

Modern Orange Business Presentation Ideas2 copy

Plus it helps keep all of your content contained on the slide!

62. Feature one idea per slide

Nothing is worse than a confusing, cluttered slide. Instead of trying to pack a bunch of ideas into one slide, focus on one core idea on each slide. If you need to flesh the idea out, just make another slide.

Having trouble condensing your slides? Our presentation design guide can help you summarize your presentations and convey a singular idea with a clear focus.

63. Keep your style consistent with your brand

You might be tempted to switch up the style of your creative presentations each time, but think again. If your brand is known for fun and lighthearted content, like Officevibe, let that be your style throughout all of the presentations you publish under that brand. This will make your slide decks recognizable and will enforce your brand’s message .

64. Use accent fonts to emphasize important numbers

Social Media Business Presentation Ideas

Some people hate pie charts with a passion, but I think they are perfect for presentations. Especially if you want to bring attention to a figure or percentage point .

Colorful Social Media Marketing Presentation Ideas

In this simple example, the pie charts are used to visualize each figure in an interesting way. Plus the pie charts fit the circular and fun theme of the rest of the presentation very well.

65. Use patterned and textured presentation backgrounds

Source

Adding some subtle textures, icons or shapes to the presentation background can help make your slides more interesting. This is especially effective when you are only showing one point per slide, because it makes the slide design less sparse.

DesignMantic Creative Presentation Ideas

You can even switch up the colors on your shapes or textures to match the theme of the slide like DesignMantic did in this presentation.

66. Illustrate complex or confusing concepts with icons

Gluwa Startup Pitch Deck Presentation Ideas

Ideally, you don’t want every slide in your deck to just be text. Instead, switch things up every few slides by using just pictures.

Simple Startup Pitch Deck Presentation Ideas

This slide deck by Gluwa uses icons to create little diagrams to illustrate their presentation ideas. Their slides still communicate concepts to the audience, but in a new way.

67. Overlay stock photos with color

Change Sciences Data Driven Presentation Ideas

One problem many people encounter when creating a presentation or slide decks are finding photos with a consistent style. An easy way to edit photos to make them consistent is to add a transparent color overlay. In this example, Change Sciences uses a blue overlay on all of their photos. Plus, the color you choose can also help convey a particular mood.

68. Use black and white blocks

An easy way to make your text pop, particularly on a photo background, is to use white font on a black blog background (and vise-versa). Check out this slide deck by Abhishek Shah, which uses this trick in an effective way.

Now if you want to become a better leader this year, check out some of our favorite leadership infographics .

69. Use photos with similar filters

Using a bunch of photos with wildly different filters can be jarring in a business presentation. To maintain a consistent flow, use photos with a similar filter and color saturation.

Take a look at this example from HubSpot across slide numbers 1-6 and you can see what I mean.

70. Visualize your points with diagrams

Sometimes the best way to get your point across is to throw some diagrams into the presentation mix. But be sure to make is something that the audience can pick up on in three to five seconds tops.

Purple Data Driven Business Presentation Ideas

For example, Jan Rezab uses a diagram to illustrate what takes up time in our lives on slide numbers 4, 5, 7 and 9!

71. Get experts to share tips

If you want to provide even more value to your audience than you can offer yourself, why not call in some expert reinforcement? See what experts in your field have to say on the topic of your presentation and include their tips and insights. Plus you can hijack their influence and expand your audience fairly quickly.

72. Mimic a popular presentation style

Uber’s pitch deck helped them raise millions of dollars in venture capital eventually leading to the glorious moment when they IPOed this year.

Aside from our sleek design upgrade (hey, we love good design!), this pitch deck template is the exact same one that Uber used to go from Idea to IPO.

And who knows? Maybe you might start the next Uber. But to raise money, you will need to create flawless business pitch decks to impress investors and raise those dollars.

73. Plan your presentation idea ahead of time

I know that minimalist designs are all the rage this year, but there is a big difference between a well-thought-out minimalist design and a lazy design without the finish touches. The same goes for a cluttered design with too many things going on at once.

That’s why it’s worth it to take the time to really plan out your presentation ideas and design concepts. Take this slide deck about storytelling by HighSpark. A quick glance will tell you that they put a lot of thought into designing their slides.

74. Use tables to compare your brand to the competition in sales presentations/pitch decks

There are a lot of ways to visually compare similar things in this day and age. You could use a comparison infographic , or even a venn diagram!

However, when it comes to presentations I think that the simple table is best. Especially if you are comparing more than two things, like in this presentation example.

Green Startup Pitch Deck Presentation Ideas

With a table, you can clearly lay out all the pros and cons of each idea, brand or topic without it being overwhelming to the audience. Plus, virtually everyone knows how to follow a table, so your information will be easy to consume.

See more examples of the best pitch decks .

75. Blend icons & content effortlessly

Usually, icons are used as eye-catching objects detectors or anchors for text in a slideshow. But they can be used for so much more than that!

Social Media Marketing Presentation Ideas

Like in this marketing presentation from Constant Contact they are very large but do not distract from the content.

76. Make your audience want more

This tactic has been used by everyone since the idea of marketing was invented (or close to that). In this presentation example called “100 Growth Hacks, 100 Days” the creator only shows the audience the first 10 days of it and then uses a call to action at the end of the presentation to encourage them to seek out the rest.

Simple Green Marketing Presentations Ideas

The only risk with these kinds of presentation ideas is if your initial content is not great, you can’t expect your audience to seek out more information.

77. Use memes (for real, though)

Moz Content Marketing Presentation Ideas

Usually, memes do not have a place in a serious business setting, so maybe don’t use them for formal presentations. But if you’re covering a lighter topic, or if you’re going for a fun presentation that will connect with your audience, don’t be afraid to throw a meme or two into the mix.

The audience immediately knows what you are trying to say when you use a popular meme in your presentation. For example, on slide number 7, the creator uses a meme to show that it will be hard to create great content

78. Include a slide that introduces your team in pitch decks

Modern Black Business Presentation Ideas

In this presentation example, the creators decided to include their team on a slide. I think it’s a great gesture.

Showing your team can help the audience put a face to your brand and make the whole company feel more genuine. So if there is a team that has helped you get where you are today, give them some recognition!

79. Feature a complementary color palette

Bright Yellow Gary Vaynerchuk Presentation Ideas

Even though I am not a formally trained designer, I still understand that proper color usage is the base of any good design. Although not all of the tenets of color theory work great for presentations, complementary colors are always a great pick.

Creative Gary Vaynerchuk Presentation Ideas

Take a look at the color usage in this business presentation from Gary Vaynerchuk below . The purple and Snapchat yellow, which are complementary colors, look fantastic and the content jumps off the screen.

80. Use a heavy or bold font

The very back of the room should be able to read your content if you are giving a group presentation. To ensure that your entire audience can read the slides I would not only use a large font, but also use a heavy font. If you are confused by what I mean by a heavy font take a look at this unique presentation example by Slides That Rock.

81. Do the math for your audience

If you are going to use a graph in your presentation to compare data you should do the match for your audience. Do not make them do the calculations in their head because you will quickly lose their attention. For example, on slide number 5 the people at Sickweather lay out exactly what figures they want the audience to take from the slide.

82. Use unique colors for different sections

The example below has 145 slides but it does not feel overwhelming or confusing.

That’s because each section has a different corresponding color, which makes it easier to flip through the slide deck and find a particular part.

83. Give your presentation a catchy title that anyone can remember

What I really love about the presentation example above is that it features a catchy tagline on the second slide–“The 3S Framework.” It’s simple but it works!

This motto helps outline the structure of the presentation, and each slide referring back to it. Plus, the tagline will give the audience something to latch onto and remember from the presentation.

84. White backgrounds are not always bad

A lot of people think that plain white background is a boring presentation faux pas. So the first thing they do is add color or image, which is not a bad thing at all.

But I also think that when used correctly, like in this example, plain white backgrounds can lead to beautiful presentations.

85. Split the header text from the body text

This idea is very similar to the one-two punch tactic that I talked about above, but it spreads the content over two slides as opposed to a single slide.

Use this design choice when you have fairly easy to follow presentations, like the one below from Steve Young. I know that this is effective because it allows the audience to focus on the main point before he drives it home with the supporting details.

86. Feature circle image frames

I am a big fan of the design choices that Frank Delmelle uses in this slide deck about content strategy. He uses circles as his main design motif and frames his images in circles as well.

87. Talk directly to your audience

This slideshow tops out at 70 slides but it’s a breeze to flip through. That’s because the creator, Ian Lurie, decided to present it in the form of a conversation instead of a classic slide deck.

While each slide only has one or two sentences, it flows just like a friendly chat. He also includes the necessary pauses, breaks and other conversational tics that helps make it even more convincing.

88. Illustrated icons are key this year

Illustrated Design Guide Presentation Ideas

Icons add a fun and functional element to your designs. In this presentation by Iryna Nezhynska, they use illustrated icons to make a potentially intimidating topic seem manageable.

89. Highlight key numbers and percentages

Surprising percentages have the ability to excite and shock an audience. To make the percentages on your slides even more impactful, present them in a different color or font than the rest of the text.

In the presentation example above, Contently uses that exact tactic to bring more attention to key numbers.

90. Use a gradient as your presentation background

Modern Gradient Business Presentation Ideas

Just like bold color schemes, gradients are a current social media graphic design trend . They may feel retro to some, but I believe they will be around well into the future.

Gradients are perfect for presentation backgrounds because they are so versatile and eye-catching. I mean, you can literally create a gradient with any colors you can think of! And they look a lot more interesting than a simple flat background.

So embrace the future and use a gradient in your next presentation!

91. Track the steps in a process

10 Tips Human Resources Presentation Ideas

In this example, the creators from O.C. Tanner add a very interesting feature to their slides, starting on slide number 6. If you take a look at this business presentation template, you will see that they number the steps in a process and track which step they’re on at the bottom of the slides.

92. Use mind blowing font pairings

Visual Communications Presentation Ideas

The creator of this slide deck uses at least 10 different types of fonts. And it looks fantastic because they know that one font choice is boring. But this does not mean that you should use a bunch of random fonts–pick font pairs that play well together and keep your font choices for different types of information consistent throughout the presentation.

93. Make your ideas as obvious as possible

Your audience shouldn’t be guessing at what you mean. That is why I think that this presentation example from In a Rocket is so powerful because they make the information easy to digest.

White Simple Education Presentation Ideas

Learning to code can be challenging, but they break the information down with simple diagrams and clear examples. Heck, I have not touched CSS in a few years and I could still follow what they were instructing.

94. Use images that will actually scale

A large mistake that you can make in your slide deck is using low-quality images. They may look great on your computer, but as soon as the slides are put up on a screen, the low quality will show. In this example by ThoughtWorks, all of their presentation background images look great and will scale well to a bigger screen. And that is even after the image compression that LinkedIn most likely does!

95. Take risks with your presentation layout

I honestly was blown away the first time I saw this presentation because it capitalized on such a risky design idea. The creators from Weekdone literally turned their presentation into an 8-Bit video game. A nd if you are looking for something that will stick with your audience, I would take a few creative cues from them!

96. Seriously, you better use memes

In this day and age memes are mainstream, so why wouldn’t you use them in a creative presentation? These do not have to be the coolest meme that all the hip kids are sharing, they can be some of the classics. Like the one that Dana DiTomaso uses on slide 16 to emphasize that it’s a trap!

97. Follow a clear design rhythm

Ultra Minimalist Marketing Presentation Ideas

I really like how this presentation introduced each new point in three or four steps, using the same design. It gave the presentation a rhythm that flowed almost like a song!

White Minimalist Marketing Presentation Ideas

I would recommend using this approach if you have to introduce multiple points per slide.

98. Use LOTS of icons

Creative Project Management Presentation Ideas

If you have made it this far in the list you have already probably seen how effective icons are in presentations. They are the perfect way to support your ideas and make your presentation more pleasing to the eyes.

Illustrated Project Management Presentation Ideas

For example, take a look at all the icons SlideShop uses in this presentation. Almost every slide has at least one icon and a few have more than ten!

99. Give each slide its own spark

I know this goes against earlier points I had about creating a cohesive theme in your presentation layout, but everyone knows that rules are made to be broken (if you can do it better)!

Illustrated Creative HR Presentation Ideas

In this slide deck, the team at Officevibe literally created different designs for all 27 of their slides. And to top it off, each of the designs fit the quotes they used extremely well.

100. Use LARGE header cards

Growth Hack Marketing Presentation Ideas

An easy way to stick to that “one piece of content on each slide rule” is to use header cards. They are basically the header that you would normally use in a blog post or article, but it gets is own slide before the content. Here is an example of that idea in the real world in this presentation from Brian Downard.

101. Ask your audience questions

I think one of the most common elements I saw in all the slide decks was that they asked the audience questions. You can use questions to engage with your audience and get them thinking a bit harder about the topic. The Site By Norex team did an exceptional job of this when they explored what the topic of what makes up a brand.

Need some more info about creating a memorable brand? Check out some of the best branding stats for 2020 and beyond!

102. Introduce yourself and your brand

I would say that a majority of presentations that I looked at in this list just jumped right into the content without an introduction to the author or brand in the actual slide deck.

This introduction is very important because it establishes your credentials from the beginning, especially if someone is just reading the slide deck. In this example from Losant, they do just that by spending the first few slides telling the audience who they are.

103. Mix up your mediums

Finally, this slide deck effectively marries two very distinct content forms together: digital images and hand-drawn illustrations. In this example, Freshdesk uses the timeless classic of a comic strip, Calvin & Hobbes, in something so modern to inform the audience in a fun way.

104. Show off your credentials

Just like with any piece of content, people are more likely to believe what you are saying if they know what your company does. That is why I really like when people insert their qualifications right into the presentation slides. Just like Andreas von der Heydt, from Amazon, did at the beginning of this presentation about thinking big.

105. Highlight key data points

If you are presenting a chart or graph on a dry topic, I would recommend using a single color to highlight the most important data point. For example, the investment firm a16z uses orange to highlight the data points they want their audience to focus on in each of their charts.

Check out some examples of how to highlight your key information in bar charts .

106. Show your audience where to find more information

A lot of people end their presentations by literally just running out of slides, and that is the wrong way to do it. Instead, CBInsights consistently pushes their readers towards another piece of content at the end. This is also where you can insert a call to action!

107. Tell your origin story

Source

This idea is kinda similar to showing off your company qualifications at the beginning of your presentation. But with this approach, you are trying to make an emotional connection with your audience instead of just showing off accolades.

And Rand from Moz does this extremely well in the presentation example above.

108. Use one focused visual

This presentation uses a central visual of a structure, with each slide moving down the levels of the structure. This is incredibly powerful because the entire presentation is about sinking your company, and the visual they designed mirrors that idea perfectly. Using one focus visual also makes your slide deck design cohesive.

109. Don’t take presentation design too seriously

Sometimes we get caught up trying to make the perfect presentation and it ends up making us crazy!

But in this presentation example, Jesse Desjardins uses a mix of wit and hilarious retro images to create a memorable and light-hearted presentation.

110. Use size to your advantage

Blue Startup Pitch Deck Presentation Ideas

I am a big fan of using bubble charts and other charts that use size to compare two pieces of data. That is why I like this pitch deck from the ShearShare team that utilizes a size-based chart on slide number 9. The chart is used to illustrate the massive growth potential in their industry.

111. Split section headers from the main content with different background colors

In this presentation, Seth Familian uses alternating colors in a very interesting way. For each of the title slides, he uses a black color background, but for the content slides he uses a white background.

This helped the readers follow along and comprehend what was on the page even faster. And when you are presenting to hundreds of different types of people, this can make or break your presentation.

112. Have a conversation with your audience

Take a conversational tone in your presentation is a great way to encourage your audience to participate.

In this slide deck example, we presented a simple storyline and use questions to engage with the audience throughout. And it helped create a flow throughout the presentation template that is easy to follow.

113. Include your branding throughout your presentation ideas

Another thing that people seem to forget when they are working on a presentation is to include their business’s branding. You honestly never know where your work is going to be shared, so it is important to make sure people know it’s yours. HubSpot does an outstanding job of this on all their presentations, as you can see in the bottom left corner of each slide.

Plus you have spent a ton of time creating your brand guidelines , might as well use them.

114. Include multiple slides to build to your main point

Try using multiple slides to build to your main point. This helps you walk through the components of one overarching point while also building suspense. In this slide deck, the creator uses 6 slides to build up to one main point, adding a new illustration to the diagram on each slide.

115. Split the difference

Use either the left or right side of the slide to hold your text and the opposite to display an image. If you are using a photo or graphic as the main background in your slides, this is a great way to keep things organized.

116. There are millions of fonts out there…use them

Hey, I love simple fonts just as much as the next guy, but sometimes you need to step up your font game to stand out. For example, WebVisions uses a very gritty, probably custom font in their unique presentation that fits the topic extremely well. Take a look!

117. Build your presentation content around icons

Try using icons as the focal points of your presentation layout. This example from Omer Hameed uses icons to draw the audience’s eyes right to the middle of the presentation, where the main points and headers are located.

118. Mix up font style to emphasize important points

If you would like to draw some extra attention to a certain word or idea, switch up the font to one that is bolder. For example, in this oldie but goodie presentation from HubSpot they use a heavy sans-serif font to highlight ideas, as opposed to the serif font for the other text.

119. Add personal touches to your presentation

Simple Creative Design Presentation Ideas

If you want to create a truly unique presentation, add personal touches. In the slide numbers 6-13 from this presentation, the creator adds something to their design that no one else could ever have: they use original drawings they did themselves.

120. Harness the power of your own brand colors

Modern White Digital Marketing Presentation Ideas

Sometimes people forget that they already have a battle-tested color palette that they can use in their brand colors . I try to incorporate one of our brand colors in most of my designs and it makes so much easier to choose colors.

In this simple presentation example, Spitfire Creative used a palette that had both of their brand colors throughout the slideshow.

121. Used dark-colored blocks to highlight words

Bold Yellow Marketing Presentation Ideas

I have seen this trick used in a lot of presentations and it works well. Highlight certain words or phrases by laying them overtop a colored rectangle. Take slide number 7 in this presentation example as a great guide. Use it to bring attention to a saying or idea you really want your audience to remember.

122. Show the audience your mug

This presentation example comes from the same presentation as a previous one, but it was too good not to share. Throughout the slides, you will see Rand from Moz pop up to add a human element to the design. Using an image of your team or yourself can put the audience at ease and make it easier to connect with the presenter.

123. Include a helpful table of contents

I only saw this presentation idea used a few times throughout my research, but I believe it should be used a lot more. A table of contents will help the audience know what to expect and keep their focus throughout. Especially if you are creating a presentation that is a bit longer than normal.

124. Do not post just screenshots, do more

Screenshots of a program or app are very common in any blog post, but I think you can do a little better when it comes to presentations.

So instead of just posting a boring screenshot, add a little more to the slide by using illustrations and product shots. If you are not sure what I am talking about, just check out how great the screenshots look at slide numbers 7 and 8 in this presentation.

125. Highlight keywords using BOLD color

Here’s another slide deck that uses different colors and blocks to highlight keywords. If you are going to use text-heavy slides, then make sure the key points are easy to pick out. Take this slide deck: starting in slide number 4, they highlight exactly what they want you to take away from the text on each slide!

Enough presentation ideas for you?

You made it! I applaud you for making it through all those presentations. Hopefully, now you have a few nifty presentation ideas ready for when you need them.

The next step is to create a presentation that will captivate a meeting room, an amphitheater, and even the world (hey, it doesn’t hurt to dream big).

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23 presentation examples that really work (plus templates!)

Three professionals engaged in a collaborative meeting with a Biteable video maker, a laptop, and documents on the table.

30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template: Need a business video presentation that reflects the beautiful diversity of your customers or team? Use Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps. Sales enablement videos are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our video templates to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a clickable call-to-action button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

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Go hybrid with Prezi

It’s a new world. Are you ready? Here’s how Prezi helps your team thrive in today’s hybrid workplace.

Prezi Video explained

We’ve compiled these quick, easy-to-follow tutorials to make you a Prezi Video master in no time.

The science

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Online presentation tools that help you stand out

Engage your audience no matter where you are. Prezi’s online presentation tools help you connect with your audience and create conversational presentations that come with you on-screen to any video call. With professionally-designed templates, branding solutions, immersive views, and more, it’s never been easier to create and present online.

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Do more than talk at your audience. Prezi makes every presentation a personal and engaging conversation. Use the open canvas of Prezi Present to view your whole presentation, then jump into topics in any order as your audience shows interest. No need to search through slides or bore your audience. Engage everyone even more with interactive elements like charts, maps, and tables made in Prezi Design.

Take your presentations online with Prezi Video . Display your presentations next to you on screen so you can stay face-to-face with your audience instead of being blocked by a shared screen. Get even more online presentation features like immersive views, branding solutions, and name tags with a Teams license. Create your presentation online with Prezi Present, then take it to a virtual meeting with Prezi Video for a truly personal and professional online presentation.

Find the perfect template for your presentation

Creating a presentation is simple with the right starting blocks. Use Prezi’s online presentation templates to make a winning sales pitch, product demo, or training session. With a Teams license, any presentation template can be branded with your own colors, fonts, and logo to make your message more memorable.

Check out more online presentation templates

Create a Prezi account and open Prezi Video in your dashboard.
Get started with quick record or choose any of our professionally-designed video templates .
Upload your own images, GIFs, and videos, or select free visuals from our Unsplash and Giphy right in Prezi.
Add your presenter notes to track your main ideas or speaking points.
Practice your presentation and get ready to present in a video call or record your video for later.
Share your video. You can trim the video, add a description, edit the transcript, choose the thumbnail, adjust privacy settings, and present your video right in Prezi Video .

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Get inspired by the top presenters in the biz

Some of the best online presentations out there are available on Prezi. Look through our gallery of presentation examples, curated by Prezi’s editors, for some of our favorites. You can take notes, get inspired, and you can even re-use an existing presentation for your own purposes. Just look for the green symbol, then customize the presentation with your own content.

Explore online presentation examples

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Frequently asked questions

Can i convert my google slides, powerpoint, or keynote presentations to prezi.

You sure can! Upload any existing sales deck from PowerPoint or Google Slides to Prezi to convert it to a Prezi presentation online. You can also use a Keynote presentation by exporting it as a PDF and importing that.

How do you present online with Prezi?

Use Prezi Video to take your presentation to a virtual meeting and present online. Your presentation will appear next to you on screen, so you can more easily interact with the content while maintaining a face-to-face connection with your audience.

What video conferencing tools does Prezi Video work with?

Prezi Video connects to the top video conferencing platforms out there. Select “Prezi Camera” from your camera settings to view your presentation in your virtual meeting.

Am I able to import my own branded assets into Prezi?

Setting up your brand kit in Prezi lets you upload your logo, fonts, colors, and any other asset, so they’re preloaded and ready to be used in any project you create.

What types of assets or images are available within Prezi?

You don’t need to prepare all your images before creating a presentation in Prezi. Get access to the huge Unsplash and Giphy libraries directly within the Prezi editor, perfect for finishing up presentations on the fly.

Your team creates better presentations online with Prezi

Prezi helps you create stunning and highly engaging presentations online that are perfect for sales, marketing, training, or internal communication, and there’s so much more you can do when you get your team on Prezi. Discover other cool features purpose-built to help hybrid and virtual teams succeed, such as the Prezi brand kit, enhanced collaboration tools, and more when you get a demo or sign up for a free trial.

Business Presentation Introduction Examples & Templates

Learn how to create a business presentation introduction that gets attention in the first 15 seconds. See real-life business presentation introduction examples & samples.

Dominika Krukowska

9 minute read

Business presentation introduction examples

Short answer

What makes a good presentation introduction.

Data shows that a good presentation introduction is all about grabbing attention in the first 15 seconds.

An effective presentation introduction includes interactive design, a big idea, and a mystery to hook the audience in. A good introduction improves reader engagement and increases reading time.

You have only 15 seconds to earn your audience’s attention

Imagine a sprinter at the Olympics. They've trained for years, but a false start costs them the race. A weak introduction is the false start for your presentation, costing you your audience's attention and engagement.

But there's a way to get back on track and back in the race.

Our analysis of over 100,000 presentation sessions shows that the first 3 slides and the initial 15 seconds determine the success of your entire presentation.

These first slides and first moments decide whether a reader will give you their full attention or bounce never to look back.

In this post, we'll guide you on how to craft an introduction that ensures a strong start, keeps your audience engaged, and sets you up for a winning presentation.

Ready? Let’s dive in.

What is the purpose and goal of a presentation introduction?

The introduction in a business presentation has 4 goals: (1) to provide context by introducing the topic, (2) to build authority and trust by introducing the team (3) to manage expectations by giving a preview of the presentation content, and (4) to ignite interest by introducing a big idea.

What are the main types of presentation introductions?

8 types of presentation introductions:

Personal intro: Unveils the speaker's background and expertise.
Team intro: Showcases the experience and accomplishments of a team.
Company intro: Unfolds the company's vision and values
Topic intro: Sets the stage for the discussion topic.
Product intro: Highlights the product's unique features and benefits.
Project intro: Outlines the project's roadmap and expected milestones.
Business plan intro: Provides a sneak peek into a business's strategic blueprint.
Executive summary (Report intro): Summarizes a report's key insights and takeaways.

How to write presentation introductions that keep people reading

The introduction slide is the gateway to your presentation. Here are some tips to ensure your audience can't resist reading on:

Start with a hook: Start with a captivating bit of information - a surprising statistic, a bold statement, or a thought-provoking question.

Show relevance: Highlight why your presentation is important to your audience.

Keep it simple: Make your introduction clear and concise to avoid overwhelming your audience.

Include visuals: Incorporate relevant visuals to enhance your message.

Use interactive elements: Using running numbers to present stats or giving your audience something to play around with, like sliders or tabs to click through, is another proven way to boost engagement.

Add a personal touch: Make your introduction resonate with your specific audience by personalizing it. This can get 68% more people to read your presentation in full and increase the average reading time by 41%.

Manage expectations: Provide an estimated reading time to set clear expectations and lower your bounce rate by 24% .

How to design a presentation introduction that grabs attention?

Designing an engaging presentation introduction is a crucial step in capturing your audience's attention.

Here are some strategies you can use to create an impactful introduction:

Video introduction

A video introduction adds a personal touch to your presentation. It brings in the human element with voice, gestures, and expressions, establishing a connection with your audience. This non-verbal communication is crucial for building relatability and trust.

According to our research, presentations with a video in their cover slide have 32% more people interacting with them .

And this doesn’t just refer to the top part of your deck. By embedding any video into your presentation, you can get people to read it 37% longer and enjoy a 17% increase in the CTA click-through rate.

This can be a short clip that introduces the topic or a brief message from the presenter. Our interactive editor allows you to easily embed videos in your slides by uploading them to the media library or pasting a URL.

Here’s an example of an introduction slide with a video:

Text and image

Pairing a story with a relevant image can create a memorable connection. Whether it's a personal photo for an individual introduction, a team photo for a group introduction, or a symbolic image for a company introduction, the right image can enhance your narrative.

Our platform offers a variety of design options to help you craft this perfect pairing. You can either choose your own images or let our AI assistant take care of it for you. You can also select the placement and adjust the proportions so that it doesn’t overpower your key message.

Here’s an introduction slide sample using a mix of text and images:

Timeline (History slide)

A timeline slide can take your audience on a journey through your company's or your personal history. It allows your audience to appreciate each significant milestone individually, adding depth to your presentation and making it easier to follow.

And, on top of that, giving your readers slides they have to click through makes them 41% more likely to scroll it all the way down to the bottom and read it 21% longer.

Here's an example of a history slide:

Multiple introductions (Tabs)

Tabs offer a neat way to introduce multiple aspects within the same context. You can dedicate a tab each for the speaker, the team, leadership, partners, and the company.

This feature also allows you to tailor your introduction to different audience personas, ensuring that your content resonates with everyone. An AI text generator can reduce the time spent on these different messages.

Here’s an example of an introduction slide using tabs:

Best examples of how to write and design your presentation introduction

When it comes to creating a compelling presentation introduction, real-life examples can provide invaluable insights. Let's explore how 4 Storydoc clients have leveraged the platform's features to create impactful starts to their presentations.

Yotpo is an e-commerce marketing platform that provides solutions for managing customer reviews and loyalty programs. Their presentation starts with a dynamic variable, allowing them to personalize the experience for each viewer with just a few clicks.

The introduction slide features a video showcasing their product in action, while the third slide uses a timeline to explain how to measure the product’s impact, complete with screenshots for clarity.

This approach not only engages the viewer but also provides a comprehensive overview of the product's capabilities. And, by sharing how to use data-driven insights to make the most of the platform, it helps build trust and credibility with potential customers.

WiseStamp , an email signature manager solution, uses dynamic variables on their first slide to embed the prospect's name and their company's name.

The introduction slide visualizes what the prospect's email signature would look like if they signed up for WiseStamp. All the data, including the name, address, phone number, and website, can be pulled directly from the CRM thanks to robust integration capabilities .

And, once they’ve seen the end result, prospects can also watch a short video showing how the product works.

All this combined makes potential customers feel like the presentation was created specifically for them, when in reality it takes just a few clicks to create unlimited versions of any deck.

The end result? A completion rate of 60% and a CTA conversion rate of 10%!

Octopai , an automated data intelligence platform, also leverages the power of personalization by including a dynamic variable on the cover slide.

The introduction slide grabs the readers’ attention by using a running number to present an agonizing problem statement. The third slide uses shocking statistics to reiterate the main issue plaguing the industry, paired with relevant images.

This approach effectively highlights the problem that Octopai solves. It can easily be personalized to include the prospect’s specific pain points, either found online or mentioned during the discovery call, making them more likely to be interested in the solution.

And, it worked wonders for the Octopai team! Their salespeople could easily create several versions of the same deck using the intuitive editor, leading to more demos booked and improved sales calls.

Orbiit , a virtual networking platform, provides a link to a shorter executive summary on their first slide for prospects who don't have time to read the whole presentation. Using the analytics panel, they can easily see who clicked on it and who didn’t, and follow up accordingly.

The introduction slide uses running numbers to present statistics regarding networking benefits before moving on to the main problem statement.

This engaging approach shows the importance of solving the issue and positions Orbiit as the perfect solution provider right from the start.

If you want to see more presentation introduction samples, check out our examples section .

Business presentation introduction do’s and don’ts

To ensure your introduction hits the right notes, here are some key do's and don'ts:

✅ Ignite interest with a compelling hook, like a surprising fact or a provocative question.

✅ State the purpose of your presentation clearly. Make sure your audience understands why they should care.

✅ Enhance your introduction with strategic visuals. A picture can speak a thousand words.

✅ Tailor your introduction to your specific audience. Make them feel seen and understood.

✅ Include an estimated reading time. It helps set expectations.

❌ Flood your audience with too much information upfront. Keep it simple and intriguing.

❌ Begin with a lengthy personal introduction that doesn't directly relate to your topic.

❌ Include large blocks of text. They can be overwhelming and off-putting.

❌ Send generic introductions. They can make your audience feel disconnected.

❌ Leave your audience in the dark about how long your presentation will take.

How to write your intro based on data from previous interactions with clients

By analyzing how clients interact with your content, you can then tailor the introduction of your following presentation to their preferences and expectations.

Say the first presentation was a sales one pager, you can use the engagement data gained there to tailor the intro for your sales proposal.

You can use engagement data to answer which slides and topics they engaged with and which they skipped, or if they viewed a video, used a calculator, filled out a form, or clicked your CTA.

You can then use this information to deduce what they really care about and use that information in your next intro.

The only problem is that with traditional static presentation makers like PowerPoint or Google Slides the only information you can get is whether the email where you attached them was opened.

You’re completely blind to what happens after you hit ‘Send’, good or bad.

But if you upgrade from static PowerPoints to Storydoc’s AI business presentation maker you get out-of-the-box analytics with multi-layered engagement information down to the slide and button interactions.

You can learn more about presentation analytics here:

Advanced: How to personalize your introduction at scale?

According to our research, personalizing your presentation can greatly improve your presentation performance. For example, including a personal note in your presentation can get 68% more people to read it in full and share it internally 2.3x more often.

But personalization takes time. Time which most of us can’t afford to spend on every reader.

However, this can easily be done at scale by integrating Storydoc with your existing tech stack.

Doing this will enable you to pull customer data directly from your CRM and into your presentations with a single click (and send back engagement data to your CRM!).

All you have to do is use dynamic variables in your presentations the same way you’d use them in your email automation.

Address your readers by name, use their company logo and branding, and include a note or a video that addresses their specific pain points.

This is how it works:

how to make a good personalized presentation slide

Advanced: How to introduce multiple people, companies, or subjects?

When you're tasked with introducing various elements, tabs can be a game-changer. They allow you to neatly organize and present different entities such as the speaker, team, or company, each in their own dedicated space.

This way, you can customize the content to suit different audience personas.

For a more chronological approach, the timeline slide can be a great tool. It enables you to guide your audience through the history of your company or personal journey, highlighting each significant event individually.

It's a simple yet effective way to make your introduction more engaging and informative.

Make a beautiful interactive presentation introduction from a template

Creating a presentation from scratch can feel like climbing a mountain. You need to figure out the layout, the message, the story, and the visuals—it's a lot to handle!

But what if you could skip the uphill struggle and get a head start? That's where interactive introduction slide templates shine.

They offer you a ready-made design and content structure, guiding you on where to place your key points for maximum impact. It's like having a roadmap to a successful presentation.

So, why not take the shortcut? Pick a template and start building your engaging interactive presentation introduction today!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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The 6 reasons why face-to-face presenting is more persuasive

1. Reciprocation – we feel some obligation to return favors.

2. Commitment and consistency – if people make a commitment, they are likely to follow through on it.

3. Social proof – we look to other people as guidance on how to act.

4. Authority – we tend to obey authority figures.

5. Liking – we’re more easily persuaded by people we like.

6. Scarcity – believing something is scarce makes us want it.

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